Average Gamer Is 37 Years Old
kolbe writes "A new study from the Entertainment Software Association suggests that the average age of today's gamers is between the 37 and 41 years old. If true, does this mean that game studios should be adjusting their demographics accordingly? Is Generation X the next 'baby boomer' market for the gaming industry?"
I'm sure as we go further into the age of technology this number will rise
that younger people are less interested in games.
Link to stats? Standard Deviation?
I suspect if you apply a RANSAC to this data you'd find it's much lower.
Why do I read slashdot? ...
That being said, I hope these 40 year old gamers aren't still living in their's mother's basement. Seriously.
I absolutely detest playing games, programming them on the other hand, that I love.
Got Code?
I turn 37 this year. I figured I was written off as "completely irrelevant" as a gamer, a hacker, a consumer, as.... anything.... probably more than a decade ago.
37 is an awkward age to be.
do() || do_not();
We're all still mentally 15, so targeting us with boobs and explosions is still cool.
In this market, you're either unemployed (and looking), or overworked doing the workload of potentially three employees at 60+ hours/week (companies cutting costs). From my view, there' no middle ground between work and play. So at 34 years old, gaming is a legendary form of recreation I simply don't have the time for.
Life is not for the lazy.
My dad is almost 60 and he will play Worms Armageddon with me on the X360 sometimes when he comes to visit. Does this mean he is a gamer?
I've always thought, there are people who play games, just like there are people who go to the movies, but just the act of doing that doesn't make them "Movie Buffs" or "Gamers"
That is absolutely and utterly not true. Think about what kind of numbers it would take to get an average that high and compare it to reality of what demographics are known to play games and you won't even need to read the article to know it's BS. Also, at the time of this posting, you can't read the article because this story doesn't link to one. Is it April Fools day already?
Yes, I play Dungeons and Dragons Online and most people are 20-40 and it's great because kids get really annoying in games (I'm 23 btw) but since practically every teenager plays video games, they would drive the actual calculated average to around 20 at the highest, not 37. 37 year old gamers exist, they're just not the average.
Does that mean that if you are 42 years old then you are an above average gamer?
So that's who is kicking my butt in multiplayer! I don't know if that is a better or worse than it being some 12 year old punk.
Sounds like it's time.
I'm not entirely surprised by this but it may have to do with a few things like:
-how much it cost to be a gamer these days
-game ratings
-communal pressure for younger kids to stop playing inside and go outside
being a serious gamer does take its toll on the wallet...especially if you like your LE's
I'm 39 and a flight simmer (DCS:A-10C, LockOn: Flaming Cliffs 2, DCS:Ka-50 and IL-2:Clifss of Dover). Do play a little bit of twitch gaming but get bored of it. For my flight simming I have thousands of dollars of gear (Thrustmaster Warthog, rudder pedals, Track IR, multiple monitors, high-end PC). Most of my colleagues are of similar maturity and also have full sets of gear. We older gamers might be fewer in numbers but we are a goldmine in value (and we pay for our software since pirating is a complete hassle - and time is more precious to us fogies than money). Too bad we're completely invisible to the main-stream game reporting and gaming companies - especially the latter who produce games with purile content and weak storylines (I mean, effective modern combat units fight *for* their teammates, despite humored grumbling they don't bitch fight among themselves all the time).
Heres the original pdf of the study.
http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf
its up from 34 last year apparently. So gamers are ageing 3 years for every 1.
More older people are playing games year on year. That would be the most plausible reason for the discrepancy.
Eat sleep die
Link or it didn't happen
The Sims: Nursing Home
Okay, that's all I got.
A colleague of mine has both PS3 and XBOX360 (and all the cool gadgets that are out there), and he gets and finishes every good new game that comes out. And he's 38, married with 3 young kids.
I find it very reassuring that middle age family life may not be that bad after all...
Many youngsters play games online and simply use 1970 as their year of birth to avoid issues with being underaged. If this survey has been done online, they have to adjust for these data errors in which case they might arrive at a lower age.
O this learning! What a thing it is - William Shakespeare
So now we're posting submissions without sources that try to make an entire discussion out of a single alleged factoid? Seriously?
Most links I can find on this topic point to CNET, but this is the closest thing I can find to the original source. One website high in the google results links to pdf of this supposed study, but the link is dead.
I'd heard these type of claims before, I'd love for it to be true, but I find it VERY hard to believe.
So for every 18 year old gamer there's someone who is 58? I agree the average is probably pretty high (probably in the 20's), but an average of 35+ seems to me a bit much.
The game studios already are, that's WHY the demographics have changed. The influx of mainstream casual games are the primary reason for the shift. Good games like Bejeweled and Plants vs. Zombies, OK games like Angry Birds, and particularly dodgy ones like FarmVille, they all exist because the studios have wanted to tap into the casual market which traditional games was not suitably targeting. The Wii is also part of this of course, as well as party games like Guitar Hero.
In other words, no, the studios don't have to change a damn thing because it's the studios themselves, by tapping an untapped demographic, which has resulted in the average gamer being 37. Finally all gaming sectors are suitably covered now, from your regular hardcore crazies to my mum.
I do wish we had less regenerating health and popamole combat games though...
The major game publishers already do market research which isn't published, they know and have known the age distribution of gamers. The effect that being older has on gaming has been known for years (preference for mature themes, short play sessions, greater access to credit cards, etc.).
I think (some) baby boomers are the only ones surprised that video games aren't just for kids.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
If they took into account the age people enter as age verification, then their results wouls be horribly wrong.
For most places, in the age verification column, I enter my age as 100, or DOB as 1 jan 1900 (1 jan is defaukt, just change the yr to 1900)
Its just very shameful that game makers consider that games are only played by children and make only that kind of content, 1987 they made only child's games and they didn't fix that by 1996 or 1997 maybe they will fix it now.
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I don't want to get on a "remember-when" rant, but here I go anyway... I'm 42. I grew up in the late 70s/early 80s. I remember the hand-held electronic games (Galaxy Invader 1000), home video game consoles (first the pong-style games, then Atari VCS, Intellevision, Vectrex!), the first big coin-op games (Space Invaders, Asteroids, Defender, Pac Man), home computers (Atari 400/800, Commodore 64, ZX Spectrum). This was a new and exciting time. Best toys ever. I never really played board games or sports (until university). It was all video games. New things came monthly... and that continued through the 16-bit era to PCs. I remember Wolfenstein 3D and the original Doom when it was brand new. I remember Half Life. Hell, I remember (and still own) flight simulators for the ZX Spectrum, Atari 800, Atari ST (SubLogic FS:II), and every version of MS Flight Simulator for the PC since 1992. Now I play Wii games and on the PC, Portal 2 and Left 4 Dead.
It doesn't surprise me at all that the average age of gamers is in my neighborhood. Does it surprise anyone (besides youngsters)?
The average gamer, as identified through PAID software demographics, is 37.
Put otherwise, the average PAYING gamer is 37.
-
50 year old women on farmville? Cause I sure don't.
I'm not sure why, but my original submission source link did not carry over to the actual post on /. for some reason. First time submitting, so I figure I'll figure it out next time.
In any case, all of these stories out there from C|NET and TIME originate from an ESA Subscriber document posted Monday with analytic data in it. However, you have to be a subscriber to see the raw data. Their official summary of the data is posted here if you are interested.
Personally, I found the data intriguing and since I too fit within their specified demographic (as do many of you), found it news worthy.
this has nothing to do with the average age of gamers, and everything to do with the age of the average gamer.
i.e. they did a bunch of undocumented research to determine who was the average gamer, then asked them their age.
This suggests that the game market today is most easily accessible and liked by a certain type of people who happens to be 37-41 years old.
My guess?
That's an age where you start to cut back hours on the job and start earning real money.
Buying a bunch of stuff which might be fun for a few hours is worth it then.
Average gamer? I think what is important is the total number of gamers and then at what ages those gamers tend to be higher in number.
I realize it's the right thing to do for a person of seasoned age to make jokes about how bad/dumb/noob/etc kids are these days (cause these days are so much worse than back in the good old days) but I really doubt any of them are admitting to being under 18 in any sort of online experience - be it surveys or being asked by various forms.
Meanwhile, a lot of companies will ask for your age (to protect themselves from retarded laws most likely but possibly for marketing reasons also). This includes but not limited to going to websites for demos/trailers and/or promotional websites (and also porn ofc).
I make it a point to select lowest possible year of birth (usually 1900) because "fuk da police"
By similar token I think most under-18s will not actually say they are 18 at any stage because there's just no advantage to saying your real age while there's a very high chance of being forwarded to kids.yahoo.com instead of the good stuff.
This is just so wrong on so many levels.... I wonder whether they still live with mom and dad as well.
It says at the bottom under the alleged quote. "Share This Story"
WHAT STORY?
We (I'm 40) were the first generation to have video games in the home, so it makes sense that we would still be playing them.. I expect that in 20 years, the average age of gamers will be 15-20 years higher than now.
They must be the ones still playing Mario.
This report is too limited to have any value.
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
does this mean that game studios should be adjusting their demographics accordingly?
Are you actually suggesting that game studios don't do intensive research on market demographics?
Dumbest slashdot "story" ever.
There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
What they care about is mean time between purchase at full retail value for the same product every other short-attention-span twitch spender is buying that week.
Even when I gamed a lot, I only bought the epic titles and beat them to death. My passing from the gaming demographic went unnoticed by the marketroids.
The rule of thumb is that bad money drives out good. When the idiot demographic pays too much for bad content, the companies soon lose interest in making the good content.
I'm sure I just opened myself up for contradiction by epic counter-example. I rest my case.
Read the happiness literature on novelty saturation, then estimate the supply/demand curve intersection involving those who haven't.
... but next time when I see someone in Team Fortress I probably will think "should I help this person crossing the street" before shooting them ...
I'm finally above average in something !
That's a good thing isn't it ?
No way my mad skillz are average.
My ism, it's full of beliefs.
I suspect they got their data from the "age verification" page on game publishers' web-sites.
If you look at the PDF you see that they have grouped the ages into three categories. Under 18, 18-49 and 50+. It looks like they have calculated the average from just three data points. As the 18-50 group is so big its skews the average towards the middle value of that group 33. A finer division of groups would probably show a greater number of younger people playing games.
There are four sorts of people in the world: fools, lunatics, idiots and morons. - Umberto Eco, Foucaut's pendulum.
I'm 37 and I buy games to play with my children. I'm the one who completes the purchase, registration, and review/questionaire but there are 4 of us playing and only one (me) is older than 16. Perhaps their data is skewed.
I find that hard to believe.
Most games I play online, is FULL of pre-pubescent whinny tards.
Or maybe it's averagely 37 yards old, just acting like they're 12?
- Don't do what I do, it's probably not healthy nor safe. -
Those gamers have been buying the same games centered for the same demographic since they where 17, why should the game developers change the demographics now?
Probably not, actually. The median age in the USA is 36.8 years old.
Basically at this point the average gamer is just the average guy. For every guy under 37 that plays video games, there's someone over 37 who also plays video games, AND that's essentially the exact same information you'd get by their ages alone.
Really, gaming has already spread through all age segments. You have preschoolers playing edutainment games, and you even have 80 year old grandmas in WoW raids, and everything in between. (But not everyone admits it. Mom is 30 if you ask her in WoW.)
There isn't really much way for it to go much higher than the median age, unless it actually gets less popular among young 'uns than among senior citizens. I don't think anyone will manage to make gaming unpopular with kids any time soon, so I'd expect that to just follow the median age in the near future.
A polar bear is a cartesian bear after a coordinate transform.
Five years ago you couldn't have paid my father (86) to play a game. Now I can't get him to put down Angry Birds when we go out for breakfast, and when he does shut his phone off he talks about the Kinect yoga thing.
Lot of that kind of thing - older folks playing games - changing the average, I'm sure. And I'm glad for it, since by trying to make games that appeal to non-traditional segments there will likely be more interesting games for me to play.
Since I can't tell them apart, I treat all ACs as the same person.
If including the casual gamers "throws the numbers", then it throws them to their correct value. If someone plays enough Angry Birds or whatever, they are gamers.
Besides, it's pretty stupid to divide some genres as not really games, as this basically would mean a lot of us who started in the early 80's never actually played a game. Most of the games that were available on a ZX-81 or ZX Spectrum or C-64 or even early IBM PC games, didn't even have the complexity of cell phone games these days.
Heck, the whole video game genre started with games like Pong.
I don't think anyone thought that people playing those are anything but gamers. We didn't think, "ah, well, they can't be Real Gamers, because nobody invented Real Gamer games like first person shooters yet."
A polar bear is a cartesian bear after a coordinate transform.
It was in the 1970's when games really Pong came out and the industry has grown since, and so has it's most loyal fans.
I'm a middle-aged female, and I love gaming. I'm not great at it, but I still enjoy it none-the-less. And why shouldn't I. Games have actually brought families together in my household. Friendly challenges between neighbors were always a blast.
This study, in my opinion, is only stating the obvious.
Life takes interesting turns, but the most interest is when you're off the beaten path.
I am 37.. and wondering how 37 year olds have time to play games.
with full time job, wife and a kid...weekend lawn... personal projects, how do they have time?
please let me know, I want to play at least a game an hr a week. I already don't get enough sleep.
so, please don't suggest to give up more sleep.
Maybe with unemployment being so high, more people are goofing off gaming. Otherwise, I just don't see how the average, employed, 37 year old has more time to play than the 7-18 year old. Unless they count playing Angry Birds while on the shi#ter as "gaming".
Join the Slashcott! Feb 10 thru Feb 17!
In Korea videogames are only for old people.
Ubuntu is an African word meaning 'I can't configure Debian'
You do not have to be a Pirate to play a free to play game.
As a 38 year old, I've often wondered why the gaming culture seemed so immature. Now I know why.
Let me see...
Sum the ages of a set of gamers and divide by the number of gamers in the sample.
I admit you may be asking for more analysis. or more data. But the average is the first order of what you are asking. there is more data if you read the paper.
One of the problems in the USA, where I live, is that to few people know even basic math.
...for Slashdot users with 5, 6, and 7 digit IDs.
I used to have a 5 digit and I'm 39. I would guess that most 5 digit users are 33-40. Just a guess though.
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I'm pretty close to said "average age" that the article quotes. I wouldn't consider myself an avid gamer, because working full time and having other obligations doesn't leave as much time for games as I'd like; though I do have Steam installed on my computer, and do enjoy a good game of L4D2 or Civilization, and was introduced to Angry Birds by a woman probably in her early forties. I can also remember back in the 80s, when Pac-Man was all the rage, my father played the game (and mastered it) just as well as us kids,. . . So this whole concept of video games being "for youth" is pretty much ludicrous, and based mostly on false stereotypes.
I'm nearing that age group, and although it doesn't entirely surprise me I would have expected it to skew younger. I'm curious to know if playtime were taking into account if the numbers wouldn't go much younger. A 37-year-old guy might call himself a gamer, but he's lucky to squeeze in an hour a night during the week, most of his time being reserved for the weekend. A young gamer has far more time to devote to playing. Certainly an older gamer has a lot more disposable income but they might be more careful about their purchases. And nowadays I don't see many kids earning income to buy their own games, with the way parents are constantly spending on their children.
I do have a console myself and roughly 10 games. But I haven't purchased anything in about a year now. I still follow what's out there, but I've been finding myself increasingly disinterested in gaming. I don't have the time for it and for some time now I've been finding it to be a waste of my time. Granted, I don't watch many movies either. But a movie only occupies 2 hours of my time and it's done. I don't have time to devote to the amount of time most games require, particularly those I'd be most interested in playing.
I'm on the far end of that box plot whisker there but Custer's Revenge is still running on my system at home. Under DosBox of course... ;-)
Along with that there's the original Leisure Suit Larry series as well. "Ahh Hotel Costalotta."
Yes, some old time games and gamers are still the best!!
Harrison's Postulate - "For every action there is an equal and opposite criticism"
I just turned 40 and I've joked with my friends for years that we'll be changing the landscape of the nursing homes and assisted living communities. We'll be fragging 12 year olds the day we buy the farm. OK, you got me, the 12 year olds will likely be doing the fragging but you get the idea. I intend to be playing Halo 12 while sitting on my bed pan contemplating the state of adult diapers! Nurse! Nurse, my bedpan is full, and bring me some Mountain Dew!
When you're going to publicize counterintuitive info, you should probably do more to establish the credibility of your source data. I mean, does anyone know how they got these numbers? What games were they looking at? How did they determine who played these games, and what method was used to capture the player's age?
Is that Nintendo has been out of touch with reality by 30 years.
If it's those web forms that ask your age before seeing a game trailer you can bet it is being skewed by anyone under 18 posting they are above age. I select 99 years old when ever I visit a site that asks my age just to see if it kicks it back and I'm in my late 30s.. and game... head -> desk.
Beware of those who profit off the docile and persecute the unbelievers.
There's no link so who knows how valid or authoritative this is.
I'd like to know the median. If 37 is the average, and most people who I think of as gamers are 7-17, then there should be just as many 57-67yo gamers, but that's a proposition I find hard to believe. I wonder if the submitter is just making up random shit or if the study is of a poor quality and one person skewed the mean by putting in "One million" as their age.
My guess is, Most of that 37-41 demographic are parents. I think their numbers might be a little off.
~ChibiSkuld~
I lost my best friend on that beach in WWII.
anyone else notice that the average gamer age goes up a little, every few years? here's some fun pseudo-science...
without looking at any data, i formulate a hypothesis that the gamer demographic is made up of the same gamers from earlier surveys, and that the average gamer age goes up approximately one year for every year the current average gamer gets older.
first, i'll ask what the reported average gamer age was earlier this decade:
[http://www.usatoday.com/tech/news/2004-05-12-gamer-demographics_x.htm]
2004: Average gamer age is 29. Average game buyer age is 36.
and now something a little more recent:
[http://www.wired.com/gamelife/2008/03/38-percent-of-g/]
2008: Average gamer age is 33. Average game buyer age is 38.
and now we have the current article: 2011: Average gamer age is 37. Average game buyer age is 41.
so the same gamers who were 29 in 2004 are the same gamers who were 33 in 2008 are the same gamers who are 37 in 2011. does anyone think this suggests that when the current gamer demographic dies off so does gaming?
i work with a programmer who is roughly 10 years younger than me, and we joke all the time about cultural references he doesn't get. it makes me feel old to see how his life has been completely molded by the internet, whereas mine was molded by the tv. talking to him i feel like in my youth i saw many more movies from before my time -- and was aware of national pop culture from before my time -- much more so than my younger counterpart. my introduction to gaming (arcade machines and antique consoles) sparked in me a passion for the medium that is the same for the gamer population we have today.
anecdotally, my experience with xbox and pc gaming has shown me that far more people i play online with (a variety of types from adventure RPG to classic platformers to FPSes, MMOs, RTSes) are roughly my age, and not so much the age of my coworker. i'm 33, and i believe (from asking or hearing in passing) that the people i meet online are on average 26-40. it makes me wonder if the rest of the younger gamers are just not being found because they are 1) smarter than social media, 2) more likely to pirate games, or 3) have more amibitious projects going on like increasing alcohol tolerance or playing russian roulette with pregnancy.
more likely i think is that the younger generation wasn't sparked into gaming like the 30-40 crowd because it was already old news when they were introduced to it. some other technological pastime will replace the purpose that gaming serves to people my age. games have been shown to be to some degree mentally stimulating and positively enforce some mental skills. it seems natural to me that in our dumbed-down society, with money for schools going to privatized prisons, reality tv shows and the new "geek anti-intellectualism" that to fill the void left by an idle mind we seek to somehow exercise our brains. and gaming fits that need. what will fill that need if gaming dies out?
hint: it ain't slashdot. love the achievements tho. =P
insensitive clod overlords obligatory xkcd car analogy russian reversals whoosh pedant fanbois ftfy in 3...2...1..PROFIT
Steam should start charging a flat monthly fee for sections of their entire catalog. Since steam is always running when you're playing, they can track how many hours you've spent on which game you played, and forward 50% of the monthly fee to the author of the games you played that month based on the percentage of hours you spent on each game. This converts it more towards a royalty system similar to music, but with much better tracking. Game content producers would strongly motivated to create excellent, replayable content.
I'm wondering... what is the average age of a computer user in general? They may be similar or the same.
I still don't understand why I should waste my time with a game machine instead of reading a book, watching a movie, interact with people... For me it looks totally stupid, and I don't care about how much money is invested in the field.
And I think also that more and more people agree with me, getting bored with games, and we will probably enter a new era of post-gaming.
There is no such thing as the average anyone. This lousy phrasing is annoyingly common. It should be: the average age of gamers is 37.
Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
It's called a second adolescence.
There are plenty of 15 year old brains out there in 37 year old bodies but there are quite a few of us who want more. Lately it's hard for me to find a game that's challenging or 'unique', most of it is just cookie cutter first person shooter, RTS, jump and bop. I'm looking for smarter games, the best I've played lately have extensive stories with rich plot and character development. My thirst is still there... it's just harder to find satisfaction.