On Orbitz, Mac Users Offered Pricier Hotels First
An anonymous reader writes "Travel site Orbitz found out that Mac users tend to select pricier rooms and swanky hotels. So, from now on, they will show more expensive hotel options to Mac users than to PC users. This is why, although I am a Mac user, my Firefox agent string says 'Windows XP' :)" The (paywalled) WSJ report on which Reuter's summary is based carries Orbitz' s softer explanation, which is that the results by platform are an experiment based mostly on presentation and search-result ordering rather than actually naming higher prices based on OS: "[T]he company isn't showing the same room to different users at different prices. They also pointed out that users can opt to rank results by price."
A smug sense of superiority requires constant maintenance.
What political party do you join when you don't like Bible-thumpers *or* hippies?
This makes sense.
When I was looking for accommodations in San Francisco from my MacBook Air, I was offered the executive suite at the 'Beef Chunks in Gravy Bath House'. I could never figure that one out.
Trolling is a art,
Apparently Orbitz is helping to contribute to the bloated self-esteem and sense of self-worth that Mac users crave. They should be applauded for reinforcing the RDF in the name of Saint Jobs.
AntiFA: An abbreviation for Anti First Amendment.
warm and fuzzy feeling this morning.. somewhere, someone is ripping off those uppity mac hypocrites. I wonder if there is a slashdot rating below "terrible". I'm probably about to find out. Meh, i'm one of those obnoxious LINUX users. i'll live.
> This is why, although I am a Mac user, my Firefox agent string says 'Windows XP' :)"
Why would you do that, if you're a Mac user, don't you prefer to select the pricier hotels rather than seeing those common hostels for WinXP users?
...will see offers for "escort services"
Users browsing with IE will be offered a helmet and padded walls.
Users logged into Facebook will be given the option to reduce their costs by selling video from hidden cameras inside the hotel room.
"When information is power, privacy is freedom" - Jah-Wren Ryel
If that's the case, then what is displayed first for PC users?
that choose to pay more for a shiny product.
I used the same computer, cleared cookies, and reset the user agent. As a Mac user, they recommended hotels in the meatpacking district, if you know what I mean. As a linux user, they recommended a homeless shelter.
Do you even lift?
These aren't the 'roids you're looking for.
I am pretty sure this is old news and I hear about this over a year ago.
I mean, if you are not even paying for OS on your computer...
... are Linux users offered free hotels?
To be honest I'm surprised we don't see this kind of thing more often. Not just on travel sites, but on any kind of site that doesn't have strict MSRP pricing such as Amazon. Certain platforms absolutely attract certain demographics, and unlike tracking/profiling you don't have to spend time building as profile as all of this data is conveniently offered up by the browser with page requests.
Change it to Windows ME, and you can get the senior discounts.
Given the overcharged prices for any mac product and then the extra services added on that they all have to pay for as well (i.e. cleaning services and insurance that dosn't cover you for anything). They have figured out that, on the whole, mac users have more money then sense and target them ... like shooting fish in a barrel.
The hotels are priced the same, they're just arranged differently. If it were a car dealership, they'd show the BMW to Mac users first, before the Honda.
Study shows people driving luxury cars tended to park them outside nicer restaurants
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
All those interior designers have to get paid, and show off each other's work!
C|N>K
1) MAC User may be more affluent. It's not always the case, but most of the time there's probably a lot of credit card debt associated with the individual as well.
2) Most of them are clueless about technology and just want to leave it to someone else. The mentality "it just works" comes to mind but these folks don't shop around. They see their friends with Apple stuff, they buy Apple stuff.
3) Like rounded corners a lot and need to have the latest fashion. Fondleslabs and Mac Books along with Iphones and Ipods are the new jewelry.. It's a status symbol.
So Why wouldn't they go to more expensive hotels where they can show off their bling? I mean honestly, it's not rare to see apple products "In Use" on multiple TV shows, so if the shallow actors are playing with a mac, why can't everybody else? It's really great marketing PR and hype and Orbitz picking up on this is just an astute observation on customer preference. No if you'll excuse me I'm going down to my local Apple store and speak Farsi and try to by a mac book.
Harrison's Postulate - "For every action there is an equal and opposite criticism"
Really, is anyone seriously surprised by this? People who value convenience and having someone provide a service for them instead of doing something themselves might hold those same values for other things like paying for hotels. In other words people who are willing to pay 30% more for hardware might be willing to pay 30% more for other things too!!!
Marketers have figured this out. Next big surprise, organic shopping markets are full of Lexus and Mercedes cars? I think this really advanced concept might have been taught in the second week of marketing 101, maybe?
Where's the story here?
Web content is affected by Operating System/Browser? - say it ain't so!
Nothing nefarious here, if I'm looking for a bargain - I sort by Price; if I want a great experience - I sort by rating.
Real headline should have been: MAC Users Suckered by Sort.
Thatâ(TM)s entirely reasonable and the future of Web 2.0.
Web 1.0 is you watching the web.
Web 2.0 is the web watching you watch the web.
Itâ(TM)s not all bad. It can work for you. All it takes is a little bit of integrity on the part of the web devs. Bad people will watch you to exploit you. Good people will watch you to help you.
You can never remove the human element.
As to whether people are directed at pricier hotels⦠is that all? Are they they same only more expensive? Are they the same hotels with worse rates?
Itâ(TM)s possible that the system assumes these people are willing to pay for a nicer experience. Thatâ(TM)s not entirely reasonable because windows users are hardly the dirty unwashed rabble of the net. But you do pay a premium for Macs⦠between 20 and 60 percent higher prices for a technically similar system. Is it unfair to conclude that the user might likewise appreciate a nicer room and be willing to pay a premium for it?
That is very web 2.0. And itâ(TM)s good if itâ(TM)s right. When I look to buy something on line isnâ(TM)t it better if the system knows what I actually want and shows me that rather then showing me what other people wanted?
It will get more sophisticated over time. This is what the social network sites and google especially are trying to crack. They want to be able to data mine your email, your search history, your book marks, your reading patterns, your hobbies, your political opinions, your sense of humor⦠everything. Crunch it in some sort of database and output with a high level of reliability products and services you will not only appreciate but will buy because you actually want them.
Imagine if the system knows everything about you. They know where you work. They know how much youâ(TM)re paid. They know who youâ(TM)re in a relationship with. They know what sorts of partners you like. They know what sort of friends you like. They know what sort of food you like.
The dream of the system is that youâ(TM)ll wake up one morning and the system will say âoeweâ(TM)ve noticed that your employer is paying you 10k less a year then a job opening that would be perfect for you in a position youâ(TM)ll find more rewarding. Click yes to send an automatically compiled resume along with an automatically generated list of times youâ(TM)re available to have an interview. The instant you break up with a girl friend you get a text message that says âoeWeâ(TM)re sorry to hear your last relationship didnâ(TM)t work out. X has been matched to your profile and is open for dinner tonight. Press Yes to automatically arrange reservations at a restaurant that you will enjoy and is affordable on your budget.
Etc.
Now making all of that work properly is monstrously complicated, it creeps everyone out because theyâ(TM)re paranoid about people knowing too much about them, and of course bad people not only could but absolutely will use this information to try and exploit you if they get it.
So making all of this work is a challenge. But this is the goal. Again, best practice is to look for win/win scenarios where the company succeeds because they actually did you a favor you actually appreciate. Bad people or lazy people looking for shortcuts will try to avoid all this but over time people are really only going to open up to organizations they trust. The problem with the data mining going on now is that it has to be somewhat secretive because no one trusts the dotcoms to respect their data. And the only real way to change that impression is to be worthy of that trust. They need to take sacred oaths to this effect. Iâ(TM)m not exaggerating. Literally. The same sort anyone in a position of real trust takes one way or another. Just like doctors or spouses. Youâ(TM)re entering into a contract that supersedes the law. Itâ(TM)s hand over heart territory.
First dotcom that takes that sort of oath,
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
How do you know if the WSJ article isn't paywalled just for Mac users? Works ok for me.
Entia non sunt multiplicanda praeter necessitatem.
Linux users would be given the address of a home depot, a list of vacant lot sites, and a "makefile" for building a hotel. Unfortunately, there would be library dependencies with links to unmaintained building codes.
Some drink at the fountain of knowledge. Others just gargle.
User-Agent: Lynx/2.8.7rel.2 libwww-FM/2.14 SSL-MM/1.4.1 OpenSSL/1.0.0a
or:
User-Agent: NCSA_Mosaic/3.0 (Windows 95)
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
And no matter what service you use, why would you not view by price unless you're looking for something so specific that price won't really be an option?
make imaginary.friends COUNT=100 VISIBLE=false
This is why I don't buy fancy cars, or fancy clothes. Everyone judges you buy your looks and what you have, and ready to stiff you when they can!
-- By all means let's be open-minded, but not so open-minded that our brains drop out.
Have gnu, will travel.
Mac users have already spent all their disposable cash on their Apple logos.
I swear to God...I swear to God! That is NOT how you treat your human!
C= 64
They showed me Motel 6 listings.
I'm not a lawyer, but I play one on the Internet. Blog
This is great advertising for orbitz btw, all the Mac sites are spunking up over this news.
Jonathanjk.com
Is this type of profiling legal?
http://www.bbc.co.uk/news/technology-18595347
What do I know, I'm just an idiot, right?
There are more clueless PC users... The numbers are in your favor, >90% use PCs with Windows or other O/S.
I think it's brilliant. We already know that most people who buy a Mac pay a premium for the logo, why not toss the Ritz- like hotels at the top of the search list and see if they can get a few to bite.
"Action without philosophy is a lethal weapon; philosophy without action is worthless."
If Mac users are retarded enough to overpay for their computers, they're likely to overpay for their hotels too.
Don't use Orbitz!
The most expensive $94 Orbitz will ever make:
http://www.thebestpageintheuniverse.net/c.cgi?u=orbitz_blows
When I use Lynx I get offered cardboard box in the middle of the motorway...
[/python]
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
What's the point of linking to a paywalled article? I know we're not supposed to read the articles, but come on...
To be honest from my experince the majority (not all of them) of apple owners have money to burn and they tend to be pretentious and smug people. They will spend hundred dollars on coffee at starbucks a month, they will drive say a lexus when a accord/corolla model is just as nice and much less money, shop at organic/health stores and spend double what they would on fruits/etc than they would going to walmart or meijer, stay at a expensive hotel when hampton inn is a lot less and very nice and so on. They will waste money on products and services because they have a certain image of themselves that god forbid they spend money on something that doesnt make them feel like they are in "a better class of people". Thats why they make sure their ipads and iphones are seen by everyone, why they wont call an ipad a tablet or their iphone a cell phone, they need to make sure people see their staus and so they can feel like they satisfied in knowing they important and trendy people. All of this simply because they have huge egos and no self esteem and have this need to be considered better. They wont admit it or even realize it because "Thats not them, they are different than the others" when infact they are just part of a herd of people following whats trendy and the in thing to do among a certain class they want to be a part of.
Because while apple does on the whole good products there is no need for them really. I can buy a dozen android tablets for less than a ipad that have more accesibility and has a much more sense of freedom in what I can do with it, and performs just as well. I can buy a dozen android phones for the same reasons at a much lower cost. I can buy a hundred different mp3 players instead of a ipod for again the same reasons for much less money.
Apple is a marketing miracle because they appeal to the people who care more about logos and bragging rights and hollow sense of self satisfaction more than they do anything else. And those people will pay a premium for it. So of course other marketing firms will do everything they can to appeal to those people so they can suck every dime out of them they can so they dont actually think "You know its not as trendy, but I can spend less on this other thing and get the exact same thing".
My last 6 hotels were pricelined above walk in price at hotel. Next trip we will try Orbitz with Android & Suse browsers.
That's fucking awesome! Good for Orbitz!
users tend to select pricer rooms and swanky hotels
macs error correct
I want to see if others have experienced travel sites changing prices, e.g. removing seats after your third or fourth search for same route, same date even two months ahead of time. Sure, the seats could be disappearing, but in my unqualified and uninformed opinion, I think they probably raise the price when they know how inelastic your demand is (how bad you need that flight). I know prices vary slightly by weekday; I'm talking a 24 hour period. Any thoughts?
A "Mac User" (at least by my definition) is "Someone who uses Mac Hardware", just as a "Vaio User" is someone who uses a Vaio laptop (Sold by Sony).
I don't think Orbitz or anyone else has an easy way to know what hardware I am running when I access their web sites. (This isn't just theoretical either, I know a number of people who bought Macs because they liked the hardware, but put Windows on them because that's what they were used to.).
Seriously, you've got to read the article, not just the silly Slashdot summary, before commenting on it. This is IMO a non-issue spun into something "compelling." There appears to be nothing discriminatory (at least in the "bad" sense of the word) going on. The software is simply ranking search results based on a buying-pattern characteristic of a particular user class. Users connecting through Mac clients apparently more often choose one class of goods that has a particular characteristic, so the search engine first displays results that more closely match preferences of such users. Big deal. Nobody's insulting you because you own a Mac. And for that matter, nobody's insulting you because you own a PC.