On Orbitz, Mac Users Offered Pricier Hotels First
An anonymous reader writes "Travel site Orbitz found out that Mac users tend to select pricier rooms and swanky hotels. So, from now on, they will show more expensive hotel options to Mac users than to PC users. This is why, although I am a Mac user, my Firefox agent string says 'Windows XP' :)" The (paywalled) WSJ report on which Reuter's summary is based carries Orbitz' s softer explanation, which is that the results by platform are an experiment based mostly on presentation and search-result ordering rather than actually naming higher prices based on OS: "[T]he company isn't showing the same room to different users at different prices. They also pointed out that users can opt to rank results by price."
A smug sense of superiority requires constant maintenance.
What political party do you join when you don't like Bible-thumpers *or* hippies?
This makes sense.
When I was looking for accommodations in San Francisco from my MacBook Air, I was offered the executive suite at the 'Beef Chunks in Gravy Bath House'. I could never figure that one out.
Trolling is a art,
Apparently Orbitz is helping to contribute to the bloated self-esteem and sense of self-worth that Mac users crave. They should be applauded for reinforcing the RDF in the name of Saint Jobs.
AntiFA: An abbreviation for Anti First Amendment.
> This is why, although I am a Mac user, my Firefox agent string says 'Windows XP' :)"
Why would you do that, if you're a Mac user, don't you prefer to select the pricier hotels rather than seeing those common hostels for WinXP users?
...will see offers for "escort services"
Users browsing with IE will be offered a helmet and padded walls.
Users logged into Facebook will be given the option to reduce their costs by selling video from hidden cameras inside the hotel room.
"When information is power, privacy is freedom" - Jah-Wren Ryel
If that's the case, then what is displayed first for PC users?
To be honest I'm surprised we don't see this kind of thing more often. Not just on travel sites, but on any kind of site that doesn't have strict MSRP pricing such as Amazon. Certain platforms absolutely attract certain demographics, and unlike tracking/profiling you don't have to spend time building as profile as all of this data is conveniently offered up by the browser with page requests.
Change it to Windows ME, and you can get the senior discounts.
Study shows people driving luxury cars tended to park them outside nicer restaurants
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
All those interior designers have to get paid, and show off each other's work!
C|N>K
1) MAC User may be more affluent. It's not always the case, but most of the time there's probably a lot of credit card debt associated with the individual as well.
2) Most of them are clueless about technology and just want to leave it to someone else. The mentality "it just works" comes to mind but these folks don't shop around. They see their friends with Apple stuff, they buy Apple stuff.
3) Like rounded corners a lot and need to have the latest fashion. Fondleslabs and Mac Books along with Iphones and Ipods are the new jewelry.. It's a status symbol.
So Why wouldn't they go to more expensive hotels where they can show off their bling? I mean honestly, it's not rare to see apple products "In Use" on multiple TV shows, so if the shallow actors are playing with a mac, why can't everybody else? It's really great marketing PR and hype and Orbitz picking up on this is just an astute observation on customer preference. No if you'll excuse me I'm going down to my local Apple store and speak Farsi and try to by a mac book.
Harrison's Postulate - "For every action there is an equal and opposite criticism"
Really, is anyone seriously surprised by this? People who value convenience and having someone provide a service for them instead of doing something themselves might hold those same values for other things like paying for hotels. In other words people who are willing to pay 30% more for hardware might be willing to pay 30% more for other things too!!!
Marketers have figured this out. Next big surprise, organic shopping markets are full of Lexus and Mercedes cars? I think this really advanced concept might have been taught in the second week of marketing 101, maybe?
Mac fanboys seem to drive either tiny eco-cars or huge blinged-out pickups, judging by where I see the Apple stickers.
"When information is power, privacy is freedom" - Jah-Wren Ryel
Thatâ(TM)s entirely reasonable and the future of Web 2.0.
Web 1.0 is you watching the web.
Web 2.0 is the web watching you watch the web.
Itâ(TM)s not all bad. It can work for you. All it takes is a little bit of integrity on the part of the web devs. Bad people will watch you to exploit you. Good people will watch you to help you.
You can never remove the human element.
As to whether people are directed at pricier hotels⦠is that all? Are they they same only more expensive? Are they the same hotels with worse rates?
Itâ(TM)s possible that the system assumes these people are willing to pay for a nicer experience. Thatâ(TM)s not entirely reasonable because windows users are hardly the dirty unwashed rabble of the net. But you do pay a premium for Macs⦠between 20 and 60 percent higher prices for a technically similar system. Is it unfair to conclude that the user might likewise appreciate a nicer room and be willing to pay a premium for it?
That is very web 2.0. And itâ(TM)s good if itâ(TM)s right. When I look to buy something on line isnâ(TM)t it better if the system knows what I actually want and shows me that rather then showing me what other people wanted?
It will get more sophisticated over time. This is what the social network sites and google especially are trying to crack. They want to be able to data mine your email, your search history, your book marks, your reading patterns, your hobbies, your political opinions, your sense of humor⦠everything. Crunch it in some sort of database and output with a high level of reliability products and services you will not only appreciate but will buy because you actually want them.
Imagine if the system knows everything about you. They know where you work. They know how much youâ(TM)re paid. They know who youâ(TM)re in a relationship with. They know what sorts of partners you like. They know what sort of friends you like. They know what sort of food you like.
The dream of the system is that youâ(TM)ll wake up one morning and the system will say âoeweâ(TM)ve noticed that your employer is paying you 10k less a year then a job opening that would be perfect for you in a position youâ(TM)ll find more rewarding. Click yes to send an automatically compiled resume along with an automatically generated list of times youâ(TM)re available to have an interview. The instant you break up with a girl friend you get a text message that says âoeWeâ(TM)re sorry to hear your last relationship didnâ(TM)t work out. X has been matched to your profile and is open for dinner tonight. Press Yes to automatically arrange reservations at a restaurant that you will enjoy and is affordable on your budget.
Etc.
Now making all of that work properly is monstrously complicated, it creeps everyone out because theyâ(TM)re paranoid about people knowing too much about them, and of course bad people not only could but absolutely will use this information to try and exploit you if they get it.
So making all of this work is a challenge. But this is the goal. Again, best practice is to look for win/win scenarios where the company succeeds because they actually did you a favor you actually appreciate. Bad people or lazy people looking for shortcuts will try to avoid all this but over time people are really only going to open up to organizations they trust. The problem with the data mining going on now is that it has to be somewhat secretive because no one trusts the dotcoms to respect their data. And the only real way to change that impression is to be worthy of that trust. They need to take sacred oaths to this effect. Iâ(TM)m not exaggerating. Literally. The same sort anyone in a position of real trust takes one way or another. Just like doctors or spouses. Youâ(TM)re entering into a contract that supersedes the law. Itâ(TM)s hand over heart territory.
First dotcom that takes that sort of oath,
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
How do you know if the WSJ article isn't paywalled just for Mac users? Works ok for me.
Entia non sunt multiplicanda praeter necessitatem.
Linux users would be given the address of a home depot, a list of vacant lot sites, and a "makefile" for building a hotel. Unfortunately, there would be library dependencies with links to unmaintained building codes.
Some drink at the fountain of knowledge. Others just gargle.
User-Agent: Lynx/2.8.7rel.2 libwww-FM/2.14 SSL-MM/1.4.1 OpenSSL/1.0.0a
or:
User-Agent: NCSA_Mosaic/3.0 (Windows 95)
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
And no matter what service you use, why would you not view by price unless you're looking for something so specific that price won't really be an option?
make imaginary.friends COUNT=100 VISIBLE=false
This is why I don't buy fancy cars, or fancy clothes. Everyone judges you buy your looks and what you have, and ready to stiff you when they can!
-- By all means let's be open-minded, but not so open-minded that our brains drop out.
Have gnu, will travel.
Mac fanboys seem to drive either tiny eco-cars or huge blinged-out pickups, judging by where I see the Apple stickers.
In other words, as much as the haters would like to think, there isn't a single type of Apple user, just as not all Linux users live in their parents' basements, or that all Xbox Live users are 12 years old think that calling something "gay" is the most insulting thing on the planet.
Funny, that.
C= 64
They showed me Motel 6 listings.
I'm not a lawyer, but I play one on the Internet. Blog
Judging where I see MAC's in the home, they drive Ferrari, Porsche, Audi, and BMW. I do home automation and high end Theaters. Not many rich people have PC's in their home, they all pretty much are iMac and Macbook.
But then I only do this as my day job and have seen only a few thousand homes of rich people. I am certain you came to your conclusion by seeing millions of cars with apple stickers on them.
P.S. Rich people tend to not put stickers on their cars.
Do not look at laser with remaining good eye.
This is great advertising for orbitz btw, all the Mac sites are spunking up over this news.
Jonathanjk.com
No, you're missing the point. Apple customers are into conspicuous consumption.
I don't respond to AC's.
No, that's alienware. Apple hardware isn't shiny, it's actually quite non-reflective aside from the monitors.
-- This space for lease, low setup fee, inquire within!
You're just seeing the rich people who are into buying ridiculous things (like home automation and home theaters). Not all rich people are into blowing money on silly stuff like Apple products, expensive cars, etc. I know a lot of very wealthy people who look and act just like regular people.
I don't respond to AC's.
So you're saying that a Mac users' disposable income is about $1-2k total?
-- This space for lease, low setup fee, inquire within!
I couldn't find the article from yesterday about Apple store workers not making a lot of money. Kind of ruined my joke w/o the link.
I swear to God...I swear to God! That is NOT how you treat your human!
http://www.bbc.co.uk/news/technology-18595347
What do I know, I'm just an idiot, right?
No no, that's "free as in beer". They get "free/libre" rooms, with no locks on the doors. The room itself is free, but you have to pay for a support package for as long as you use the room.
Rule of Slashdot #0: You and people like you are not representative of the larger population. - A.C.
When I use Lynx I get offered cardboard box in the middle of the motorway...
[/python]
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
What's the point of linking to a paywalled article? I know we're not supposed to read the articles, but come on...
What "premium for the logo"? We pay "premium" for the aluminum body, the Magsafe power connector, that excellent screen and an OS that is not total shit. Quality is not cheap, and we do not expect it to be.
Envious Dell and HP users should instead try and find out why Dell and HP have been unable to muster the same brand loyalty.
More of the same cud-chewing ignorance from those that do not get it. Are you arguing there should be only one brand for every product because that is all that is needed, or are you arguing all products of a given type should cost the same? You are making about as much sense as the "if you download Linux you are downloading communism!" crowd.
No, you're missing the point. Apple customers are into conspicuous consumption.
Again, you're generalising. I know several Apple users who are not "into conspicuous consumption" - myself included. I also know one or two Windows users who are.
I'm also not sure how hotel room booking is meant to be "conspicuous consumption". Do you invite strangers to come and look at the room that you booked?
I think you should really turn your own question around:
Why are you loyal to a brand? Why do you feel the need to support a commercial operation which has a singular stated goal, namely to make as much money as possible while spending as little as possible - in other words to maximise profits? That is a very un-capitalistic thing to do. In a free market you - being a consumer - should not show any loyalty at all towards brands, manufacturers, suppliers or merchants. The market only works if both sides try to maximise their profits. You, as a loyal Apple follower, seem to have forgotten this. You show loyalty towards a market participant who takes the chance to make more money from you while spending less because he knows you won't go to the competition anyway - you are a loyal follower after all.
It seems to me those HP and Dell buyers understand something you don't: in a free market you are only as free as you allow yourself to be. Showing loyalty to a brand is the Stockholm syndrome of free market capitalism.
--frank[at]unternet.org
I want to see if others have experienced travel sites changing prices, e.g. removing seats after your third or fourth search for same route, same date even two months ahead of time. Sure, the seats could be disappearing, but in my unqualified and uninformed opinion, I think they probably raise the price when they know how inelastic your demand is (how bad you need that flight). I know prices vary slightly by weekday; I'm talking a 24 hour period. Any thoughts?
Seriously, you've got to read the article, not just the silly Slashdot summary, before commenting on it. This is IMO a non-issue spun into something "compelling." There appears to be nothing discriminatory (at least in the "bad" sense of the word) going on. The software is simply ranking search results based on a buying-pattern characteristic of a particular user class. Users connecting through Mac clients apparently more often choose one class of goods that has a particular characteristic, so the search engine first displays results that more closely match preferences of such users. Big deal. Nobody's insulting you because you own a Mac. And for that matter, nobody's insulting you because you own a PC.