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Google Foresees Ads On Your Refrigerator, Thermostat, and Glasses

New submitter waspleg sends news of a letter Google sent to the Securities and Exchange Commission in which the tech giant laid out its vision of an ad-filled future. They wrote, "We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic."

355 comments

  1. Nope. by danomac · · Score: 5, Insightful

    First thing I'd do is disable networking on these devices.

    1. Re:Nope. by NapalmV · · Score: 5, Funny

      Then you'll see only the same old built-in ads forever.

    2. Re:Nope. by Anonymous Coward · · Score: 1

      Well, for a small fee you could disable the ads.

    3. Re:Nope. by danomac · · Score: 3, Insightful

      Just render the ad screen unusable. Why the hell do appliances (especially a fridge) need a screen for? Oh, wait - they want us to buy a fridge every few years because of course the fridge won't work without an operative screen.

    4. Re:Nope. by Anonymous Coward · · Score: 1

      Oh noes. You don't see that rosy future when your fridge orders the consumes items by itself and then reports to Google ?
      What kind of backward attitude is that ?

    5. Re:Nope. by Anonymous Coward · · Score: 1

      scriiiiiiiiiiiiiitccchhh duck tape to the rescue! Is there anything that stuff cant do :)

    6. Re:Nope. by Anonymous Coward · · Score: 0

      First thing I'd do is disable networking on these devices.

      At first thought, that sounds like a good idea....
      Then when think about it, in the context of a Nest thermostat, well that plan falls on it's face;
            1. The "smart" features require data only available via the network.
            2. The "remote" features require network access.

      hm.... sounds like my new $250 "smart" device just became a brick, just because someone wants to show me f******g ads...
      I want a refund! then I can put my peice o's**t, dumb thermostat back in place.

      I knew Google fuck it up!

    7. Re:Nope. by Anonymous Coward · · Score: 0

      First thing I'd do is disable networking on these devices.

      Cut the problem off at the source, I propose a massive drone strike on Google HQ.

    8. Re:Nope. by Rosco+P.+Coltrane · · Score: 5, Funny

      Just render the ad screen unusable. Why the hell do appliances (especially a fridge) need a screen for?

      Exactly! The first time I saw ads on my new TV set, I smashed the screen with a baseball bat. Since then, problem solved. No more ads!

      The programs suck though...

      --
      "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    9. Re:Nope. by BasilBrush · · Score: 4, Insightful

      What does a printer need a screen for? Printers used to get by with maybe 3 LEDs for status. Anything more than that was given as status on the computer it was connected to, providing you had more than a basic driver.

      But now, the cheapest sub $50 printers have screens built in. (And a scanner too)

      Screens have got so cheap, there's no reason not to include them in cheap devices, if they can come up with the slightest excuse. A consumer might chose the device with the screen over one without if there's little difference in price.

      And in Google's dystopia, the ones with screens could actually be cheaper, subsidised by the advertising.

      The excuse they'll use to market fridges with screens will probably be some connection to home shopping. Finish the milk? Show the barcode to the built in camera, and the screen will offer the option to order another.

      The camera would be more of a cause for concern, given that people aren't always dressed in the kitchen. Especially given today's news that LG are spying on consumers with their smart-TVs.

    10. Re:Nope. by Burdell · · Score: 4, Funny

      What does a printer need a screen for?

      How else will it tell you "PC LOAD LETTER"?

    11. Re:Nope. by Anonymous Coward · · Score: 0

      What are you talking about, Shattered Glass is the best program on right now. its so dynamic and draws you in. plus the 3D is amazing, you can feel that broken glass as well.

    12. Re:Nope. by mlts · · Score: 4, Insightful

      Even better, buy a fridge that doesn't have a screen. Kitchen appliances are going on 60 years without requiring screens, Internet connectivity, or some companies to push ads to them for basic functioning. We don't need them now.

      If one wants to pay for a better refrigerator, doesn't mind venting it, and has either propane or natural gas, buy a two-way (gas/electric) fridge. That way, your stuff stays cold even if there is a multi-day power outage. That is far more useful in the long run than any electronic doodads. If one really wants a screen on the fridge, a low-end Android tablet is a couple C-notes, and $5 gets you a roll of double-sided tape.

    13. Re:Nope. by Obfuscant · · Score: 1

      The excuse they'll use to market fridges with screens will probably be some connection to home shopping.

      No, it will be for status and control settings. And that's why the idea of putting tape over the screen will not be popular.

    14. Re:Nope. by maccodemonkey · · Score: 1

      First thing I'd do is disable networking on these devices.

      Something like Google's Nest becomes mostly useless without networking.

      At that point, why even buy the Google product?

    15. Re:Nope. by Obfuscant · · Score: 4, Informative
      Or "Cyan toner low", or "Fuser needs replacement" or any number of other status outputs. Or to make setting the IP address parameters easier. Or to display help to the newb user who needs to change a toner but doesn't know how.

      Simple stupid inkjets plugged into one computer don't necessarily need a screen, but a good networked one does.

    16. Re:Nope. by geekoid · · Score: 1

      So I can make changes to the setting from the printer instead of my computer?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    17. Re:Nope. by retchdog · · Score: 1

      eh, it was okay, but probably not the best. did they do a 3-d remake? what channel is it on?

      --
      "They were pure niggers." – Noam Chomsky
    18. Re:Nope. by Jane+Q.+Public · · Score: 1

      How else will it tell you "PC LOAD LETTER"?

      Exactly. Printers have had LCD readouts since around 1990, give or take. Or about 25 years.

      If one tried to show me an ad, though (or even suggested it might) then that is a NEGATIVE "feature" and I would not buy it.

      A refrigerator really DOESN'T need a screen. Until they become intelligent enough to know that you're getting low on eggs or whatever. And that's not today.

      A thermostat doesn't need an internet connection. Google acquired NEST and plans to use it (they said so) to gather more consumer information.

      Scratch NEST off my list.

      Etc.

    19. Re:Nope. by pr0fessor · · Score: 4, Funny

      Your drone strike will start after this brief advertisement.

    20. Re:Nope. by JRV31 · · Score: 1

      A new use is found for duct tape every day.

    21. Re:Nope. by Anonymous Coward · · Score: 0

      The programs suck though...

      I tried adjusting the 'Brightness' control on my televison, but the programs didn't get any more intelligent.

    22. Re:Nope. by sjames · · Score: 1

      Not really. My small laser printer is networked (wireless no less) and has no screen. Just status lights and a web server I can check for diagnostics. A screen would be less convenient.

    23. Re:Nope. by cusco · · Score: 1

      That's what the large size Post-It notes are for. Still, what status would I need to see from the fridge? It's running, stuff is cold, that's pretty much all the information that I need from my refrigerator and I get that now when I take something out. The last time that I adjusted the controls on the thing was about six weeks after we got it, and I haven't touched them in the ten years since. I adjust the thermostat programming about twice a year, and anything else on the car's dashboard that's flashing and scrolling is just going to piss me off enough to make me figure out how to non-destructively disable/cover it. The only non-video screens that I look at in the house with any regularity are on the stereo, alarm clock, oven and microwave, and since I have had the same stereo since 1994 (the numbers are worn off the remote control) I'm not terribly worried about having that inflicted on me.

      --
      "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
    24. Re:Nope. by JDG1980 · · Score: 1

      How else will it tell you "PC LOAD LETTER"?

      A dirt-cheap character-based LCD display (2 lines of 28 characters) works fine for that. You can buy these ready-to-go for a couple bucks on Sparkfun or eBay, so they must cost virtually nothing when integrated into a mass-produced device made in China.

    25. Re:Nope. by Arith · · Score: 3, Funny

      What does a printer need a screen for?

      How else will it tell you "PC LOAD LETTER"?

      Sorry, the correct answer was: WHAT THE FUCK DOES THAT MEAN?

    26. Re:Nope. by Anonymous Coward · · Score: 0

      The programs suck though...

      I tried adjusting the 'Brightness' control on my televison, but the programs didn't get any more intelligent.

      Steven Wright, is that you?

    27. Re:Nope. by viperidaenz · · Score: 1

      So you wouldn't like to know that the temperature inside your freezer went too high and your food defrosted because your flatmate left the door open while you were away for the weekend? Or your fridge doesn't have the cooling capacity to keep the rest of your food at a safe temperature after you've put your reasonably hot bowl of jelly in it to set?

      The NEST thermostat had an internet connection before Google bought them. What's changed exactly, apart from who plans to gather consumer data?
      Google don't sell raw data. They aggregate it first, so they can sell it again and again in different forms. They sell advertising, not data.
      NEST didn't have that reputation or business model.

    28. Re:Nope. by Geste · · Score: 2

      But soon every fridge will be smart and have a screen. You will then have to accept the terms of service or the icemaker won't work.

    29. Re:Nope. by viperidaenz · · Score: 1

      Don't mind me then, I'll get off your lawn.

    30. Re:Nope. by Megane · · Score: 1

      Why the hell do appliances (especially a fridge) need a screen for?

      To remind you to buy more Brawndo.

      BRAWNDO! It's got electrolytes!

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    31. Re:Nope. by Obfuscant · · Score: 1

      and a web server I can check for diagnostics. A screen would be less convenient.

      A web server I have to check on a regular basis is much less convenient than a simple screen that anyone who walks past the printer can read and tell me about. A web server I have to check to find out why someone's printout didn't show up ("Load Tray 1 Plain Letter", e.g.) is much less convenient for everyone involved.

      If you're the only user, a screen is less useful. In a multi-user environment it's almost a necessity. Especially when you're trying to set the IP address to install the printer in the first place.

    32. Re:Nope. by Obfuscant · · Score: 1

      That's what the large size Post-It notes are for.

      How do you get the current operating status of your fridge from a post-it note?

      Still, what status would I need to see from the fridge?

      Where did I say that you wanted to know the status of your fridge? I was responding to the incorrect claim that the screens would be marketed as a way of doing online shopping, and in fact they'll first appear (as they already are, IIRC) as status and configuration displays. That's how they will be marketed, whether or not you specifically want that information.

    33. Re:Nope. by viperidaenz · · Score: 1

      People went on for thousands of years without modern medicine. We don't need it now.

      Taping a tablet on your fridge won't even give you anything the tablet by itself would. It couldn't even tell you the inside temperature or if the light really tuns off when you shut the door.

    34. Re: Nope. by Anonymous Coward · · Score: 0

      Wait until they have smart duct tape.

    35. Re:Nope. by elgaard · · Score: 1

      It is already almost impossible to find a microwave that do not have a digital clock.

      I do not need more clocks in my kitchen, especially not stupid clocks that need to be set for DST and after power failures. And a clock that shows the wrong time is just as annoying as ads.

    36. Re:Nope. by mlts · · Score: 1

      Thankfully fridges are not that difficult to make so there will be some one-off company that can continue to make "dumb" models which keep the ice and beer cold.

      Unless Congress passes a law mandating fridges with screens, there will always be someone who will happily sell old fashioned compressor fridges.

      If compressor fridges all end up going that route, Diamond, Frostek, Dometic or Norcold will sell an absorption fridge that is more expensive than a compressor fridge... but has no moving parts other than the liquid inside that evaporates and recombines. These brands are sold to a market of RV-ers or people living off-grid, and who may not have electrical power for a conventional fridge. These fridges can run on propane or natural gas, or use a 120VAC heating element.

    37. Re:Nope. by WhatHump · · Score: 2

      Or keep an old router and use it as the "access point" for all these devices.

      --
      "Could be worse...could be raining." Igor
    38. Re:Nope. by reboot246 · · Score: 1

      It wasn't Steven Wright who said that. It was Gallagher.

    39. Re:Nope. by dfsmith · · Score: 2

      "Reconnect the network or the milk gets it."

    40. Re:Nope. by kheldan · · Score: 2

      The first thing I'd do is not purchase appliances with these sorts of features. Seriously, why the hell do you need a refrigerator with a large enough screen to display ads in the first place? All you need is a thermostat control. Simple is always better, fewer things to break. Ads in my car? That's a distraction, which creates a safety hazard. On my watch? Why would you buy a watch that can do that? Also, why would you have a watch that has a wireless connection? It's a watch! Thermostat for your HVAC? Why the hell does it need a screen big enough to display ads in the first place? All it's supposed to do is control your HVAC! Google is smoking crack when they say shit like this. Nobody is going to pay extra for appliances and stuff that is even capable of this, and nobody is going to accept ads in their face on every goddamned thing they own, either.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    41. Re:Nope. by cusco · · Score: 1

      Post-It notes do a nice job of covering annoying displays without leaving tape residue behind. Almost like they were designed for that . . .

      You're right, they'll probably market them that way, and even without ads I'll probably cover a display.

      --
      "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
    42. Re:Nope. by Anonymous Coward · · Score: 0

      Unless the problem that needs to be diagnosed is the network connection...

    43. Re:Nope. by sjames · · Score: 1

      Let DHCP set the IP address. For the rest, you would rather walk down there and read the screen than click on a web page? Yes, you may need to walk to it anyway to resolve the issue, but you'll know what to bring with you.

    44. Re:Nope. by fahrbot-bot · · Score: 1

      But soon every fridge will be smart and have a screen. You will then have to accept the terms of service or the icemaker won't work.

      LG does make refrigerators ...

      --
      It must have been something you assimilated. . . .
    45. Re:Nope. by stanjo74 · · Score: 1

      So you can tap on an icon to open the fridge door, maybe ???

    46. Re:Nope. by sjames · · Score: 1

      I can diagnose that too. If the browser won't connect, it's power or network. The lights let me decide which.

    47. Re:Nope. by Anonymous Coward · · Score: 0

      A less inflammatory version of this headline would be: in the future, more devices will run web browsers.

    48. Re: Nope. by Anonymous Coward · · Score: 0

      A long time ago... no, it was yesterday, I tried to set the brightness control on my watermelon using Bash. Now I don't send anything to std out, but I feel much better.

    49. Re:Nope. by Anonymous Coward · · Score: 0

      You will then have to accept the terms of service or the icemaker won't work.

      It doesn't work most of the time anyway. No loss.

    50. Re:Nope. by Anonymous Coward · · Score: 0

      It wasn't Steven Wright who said that. It was Gallagher.

      So it was. Thanks for the correction.

    51. Re:Nope. by Pax681 · · Score: 1

      DHCP.. for a printer.. in the workplace?.... are you having a laugh?.. seriously NOT a good idea

    52. Re:Nope. by sjames · · Score: 1

      It's absolutely fine for deployment. You can set it static for normal operation.

    53. Re:Nope. by Pax681 · · Score: 1

      NEVER seen that done by ANY network admin or said to be "good practise" EVER....... one thing guaranteed to fuck up a network map is DHCP

    54. Re:Nope. by Obfuscant · · Score: 1

      Let DHCP set the IP address.

      Why the hell would I want a fixed asset to get a dynamic address? And why should I then have to search the address space to find out where it is so I can configure the computers that need to talk to it?

      I'm glad that you don't think you need a display on a printer, but other folks see the value in them and we get to make that decision.

      For the rest, you would rather walk down there and read the screen than click on a web page?

      YES. Because if I'm walking past the printer and see it has an error display I can do something about it. If someone else sees the display they can tell me and I can do something about it. I don't have to keep monitoring the damn thing with a web browser to know when its broken and what to do to fix it. You may have nothing better to do than routinely monitor a web page to find problems with a printer, but I do.

      Yes, you may need to walk to it anyway to resolve the issue, but you'll know what to bring with you.

      The only time I need to bring anything to the printer is when it needs paper, and if I don't have to do that because the person who is waiting for his printout does it, I win. Someone coming to me saying "my printout isn't coming out" because the printer is out of paper is a waste of my time, just like trying to explain to you why some people might want a display on their networked printers.

    55. Re:Nope. by Obfuscant · · Score: 4, Informative

      I can diagnose that too.

      It helps if you quote at least enough context so people know what you mean by "that".

      If the browser won't connect, it's power or network. The lights let me decide which.

      Yeah, the little lights will tell you that the subnet mask is set wrong, or that the IP address isn't what you thought it was, or that the HTTP port is disabled, or ...

    56. Re:Nope. by sjames · · Score: 1

      Since the post I replied to only mentioned one thing, I figured people might be able to figure it out.

      It gets it's IP and subnet mask via DHCP. If it has the wrong subnet mask, so does everything in my house. You can't disable the HTTP port at all, and I can look up the IP address. I have had zero problems with it.

    57. Re:Nope. by sjames · · Score: 1

      DHCP gives it an address, then you can connect and configure whatever you want, including a static address if you like.

      The only time I need to bring anything to the printer is when it needs paper, and if I don't have to do that because the person who is waiting for his printout does it, I win.

      So the light marked out of paper doesn't do it for them? If that doesn't help, nothing short of a 32 inch display showing someone putting paper in the printer will help.

      It never needs toner or has a jam?

      And since you forgot, the question was about NEED, not WANT. I maintain it doesn't NEED a display, even if you might WANT one. Quit huffing the correction fluid!

    58. Re:Nope. by __aajfby9338 · · Score: 1

      So you wouldn't like to know that the temperature inside your freezer went too high and your food defrosted because your flatmate left the door open while you were away for the weekend?

      I don't need my freezer to have a network connection for that. An old water bottle and a little bit of water will do the trick just fine. I can't think of any reason that I'd want my refrigerator, thermostat, laundry machines, etc. to have network connectivity. The real winners in the "Internet Of Things" game are the makers of networking hardware.

    59. Re:Nope. by Anonymous Coward · · Score: 0

      Hah! I loved that scene.

      It was my exact word-for-word reaction when my own Laserjet said that for the first time.

    60. Re:Nope. by viperidaenz · · Score: 1

      My comment was in response to LCD screens, not network connections.

      A refrigerator really DOESN'T need a screen. Until they become intelligent enough to know that you're getting low on eggs or whatever. And that's not today.

    61. Re:Nope. by rubycodez · · Score: 1

      you are so funny. you need exactly one LED with the words LOAD PAPER over it

    62. Re:Nope. by Jeremy+Erwin · · Score: 1

      so maybe my refrigerator doesn't need a screen Maybe it needs to run a webserver instead.

    63. Re:Nope. by TheGratefulNet · · Score: 1

      damn! my fridge has stuck pixels...

      (maybe the freezer was to blame?)

      --

      --
      "It is now safe to switch off your computer."
    64. Re:Nope. by TheGratefulNet · · Score: 1

      uhm, you CAN bind a mac addr to an ip with dhcp...

      dhcp is convenient to put on all boxes, these days (that aren't switches or routers). simply just enter the mac and ip pair into dhcpd.conf and you're done.

      --

      --
      "It is now safe to switch off your computer."
    65. Re:Nope. by TheGratefulNet · · Score: 1

      I used to work at SGI in the network group, doing allocations and netmgt.

      we DID define static IP's (with mac addr's) for various gear. this was back in 1998 or so, timeframe.

      so, there you go. a huge company (long ago) that did what you said no one would ever, in their right mind, do.

      --

      --
      "It is now safe to switch off your computer."
    66. Re:Nope. by stoploss · · Score: 1

      Let DHCP set the IP address.

      Why the hell would I want a fixed asset to get a dynamic address? And why should I then have to search the address space to find out where it is so I can configure the computers that need to talk to it?

      ...because you might want to be able to remap your network topology without having to go manually poke configurations of n individual printers?

      Have you not heard of DHCP reservations? They cause the device with the listed MAC address to always draw the same address from the DHCP server. It's tantamount to a static IP without the tedious hardcoding on all the devices. No searching the address space required to find the device.

      I am not addressing the rest of your comment regarding screens on printers, because I agree. I just wanted to debate this single point you made about DHCP.

    67. Re:Nope. by TheGratefulNet · · Score: 1

      The NEST thermostat had an internet connection before Google bought them. What's changed exactly, apart from who plans to gather consumer data?

      thanks for self-answering.

      if google touches it, its fucked and broken and I want no part of it.

      fuck nest. they may have been something before google took them, but now, they are invisible to me.

      at least google made some things easy: if X is associated with google, then X likely sucks (when it comes to consumer facing stuff, at least).

      --

      --
      "It is now safe to switch off your computer."
    68. Re:Nope. by Obfuscant · · Score: 1

      Since the post I replied to only mentioned one thing, I figured people might be able to figure it out.

      The post you replied to was below the reading threshold here. It took extra effort to find out what you were replying to, must less what it said.

      It gets it's IP and subnet mask via DHCP.

      And if the IP address or subnet mask are wrong, then your pretty little lights aren't going to tell you that, and you won't be able to talk to it with a web browser. I've seen DHCP servers hand out not only bad subnet masks, but IP addresses that weren't even on the net the DHCP server was on. Yes, it was a stupid SOHO wireless router, and it was especially stupid because it was not configurable, could not be disabled, AND WAS ON THE WAN PORT. I plugged the POS into the corporate net and it started handing out addresses that were worthless.

      If it has the wrong subnet mask, so does everything in my house.

      We don't care about what you do in your house. We're talking about enterprise level multi-user printers.

      You can't disable the HTTP port at all,

      On the printers I have you can. What an incredible security issue you've got.

      and I can look up the IP address.

      Yeah, and I can nmap the network here to see where the device decided to show up, and if it isn't somewhere on the /21 I can spend a decade scanning the entire 32-bit address range (can't exclude non-routable or multicast). How convenient. Or I could just use the LCD display and the limited number of buttons and set the IP address to what I want it to be directly.

      I have had zero problems with it.

      Why then, nobody needs and displays on their printers because you've had no problem with your home printer. Ok.

    69. Re:Nope. by Obfuscant · · Score: 1

      DHCP gives it an address, then you can connect and configure whatever you want, including a static address if you like.

      You clearly have no experience in an enterprise network, so please stop telling others how they should manage their networks.

      So the light marked out of paper doesn't do it for them?

      There is no light marked "out of paper". There's a nice LCD that tells them explicitely which tray needs paper. And sometimes, just sometimes, the problem is not that the printer is "out of paper", it is full -- but not in the tray they're accidentally trying to print from. What a useful idiot light that would be! "Out of paper". But I put a whole ream in tray 2 and it still doesn't print!

      If that doesn't help, nothing short of a 32 inch display showing someone putting paper in the printer will help.

      Yeah, because there's no idiot light to cover the problem, there needs to be a 32 inch display. Right.

      It never needs toner or has a jam?

      Of course it needs toner and sometimes jams. The toner is stored next to the printer, why would I have to bring it with me to replace it? And jams? What do you think I'd need to bring with me to fix a jam? Open door, pull out jammed paper, close door. Not rocket science.

      I maintain it doesn't NEED a display, even if you might WANT one.

      And you're basing your vast experience on your home printer and how great it works for you.

    70. Re:Nope. by __aajfby9338 · · Score: 1

      My comment was in response to LCD screens, not network connections.

      Sorry, my IOT-rant mode engages pretty easily. :)

    71. Re:Nope. by Bing+Tsher+E · · Score: 1

      But then what would be the point in HP's 105 MB printer driver downloads? No, the printer needs an animated full color graphic displayed. Maybe a video with sound showing how to add paper.

    72. Re:Nope. by Obfuscant · · Score: 1

      And since you forgot, the question was about NEED, not WANT.

      You apparently forgot. The comment you made that I replied to was: "A screen would be less convenient." That's not a statement of need, that's a statement of want. And wrong, except for the little printer you run in your house where you sit with a web browser up watching your printer status while you post to /.

    73. Re:Nope. by Bahamut_Omega · · Score: 1

      My preference, hack the bloody things so you have root. Then take the ad servers domains and point them to to 127.0.0.1.

      Otherwise could hope that we see something like Ghostery doing the same for the appliances.

    74. Re:Nope. by 1u3hr · · Score: 1

      DHCP lets you log into the printer and configure a static IP, then reboot it. Better than having it locked on an IP outside the range you use in your LAN, or that duplicates an existing device.

    75. Re: Nope. by Anonymous Coward · · Score: 0

      With ads.

    76. Re:Nope. by Jane+Q.+Public · · Score: 1

      So you wouldn't like to know that the temperature inside your freezer went too high and your food defrosted because your flatmate left the door open while you were away for the weekend?

      I didn't say it might not be useful. I said it doesn't need one.

      The NEST thermostat had an internet connection before Google bought them. What's changed exactly, apart from who plans to gather consumer data?

      What's changed is that NEST wasn't gathering user data. The internet connection was for folks to check the condition of their house via the internet. But now not just them, but also Google will be collecting and storing the condition of their house via the internet. Pretty big difference, if you ask me. (And yes, they publicly stated they plan to do that.)

      I thought it was a great idea at first. But now that Google has hold of it, I don't want one.

    77. Re:Nope. by Anonymous Coward · · Score: 0

      I lose sleep every night, not knowing what the exact inside temperature of my fridge is at any time, or if the light bulb really turns off when I close the door. I also store all my bodily excretions in jars, just in case I need them in the future.

    78. Re:Nope. by viperidaenz · · Score: 1

      Nest could have been planning to sell your raw data to the highest bidder.
      Better the devil you know.

    79. Re:Nope. by AmiMoJo · · Score: 1

      The technology isn't inherently evil, and there will be a market for non-evil uses of it. Hopefully such a fridge would run Android, so that I can replace the OS with Cyanogen and get all the benefits without any of the privacy problems.

      A screen would be quite useful to me. My friend has a Panasonic fridge with a basic LCD display that gives the temperature and power consumption. I'd like one that can warn when it is overloaded with too much stuff, or when something is leaking. A barcade scanner that created a shopping list I could access on my phone would be nice too, because I am quite forgetful.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    80. Re:Nope. by Anonymous Coward · · Score: 0

      Exactly! The first time I saw ads on my new TV set, I smashed the screen with a baseball bat. Since then, problem solved. No more ads!

      The programs suck though...

      To be fair, they probably sucked even worse before you smashed up your TV.

    81. Re:Nope. by Phreakiture · · Score: 1

      "I wish there was a knob on the TV so you could turn up the intelligence. They got one marked 'brightness' but it don't work, does it?" http://standupcomedyportal.com/quotes/Gallagher

      --
      www.wavefront-av.com
    82. Re:Nope. by ceoyoyo · · Score: 1

      That's actually not a bad idea - a barcode scanner in your non-cloud fridge so when you finish something you can just scan the barcode and it will add it to your shopping list.

    83. Re:Nope. by sjames · · Score: 1

      So how ever did those enterprises get along before printers had an LCD on them? The smoke from those burning printers must have made it hard to see.

      As for paper jams, it depends on the printer. On some printers you need actual tools if the jam is bad. It's especially fun if someone manually feeds the wrong kind of transparency, then you need scrapers and a scalpel.

    84. Re:Nope. by Phreakiture · · Score: 1

      You can still get this almost completely basic thermostat and they last forever. If you install one today, it will still be working 40-60 years from now, barring someone beating it up.

      --
      www.wavefront-av.com
    85. Re:Nope. by ausekilis · · Score: 1

      Or "Cyan toner low", or "Fuser needs replacement" or any number of other status outputs. Or to make setting the IP address parameters easier. Or to display help to the newb user who needs to change a toner but doesn't know how.

      Simple stupid inkjets plugged into one computer don't necessarily need a screen, but a good networked one does.

      What, you're too good to program it with punch cards? and you can't tell what "Beep Beep Boop Wrrrr" means?

    86. Re:Nope. by BasilBrush · · Score: 1

      Notice that my post was specifically about the strangeness of even the very cheapest sub $50 printers having screens. One would expect the lowest category of device to have the bare minimum, but they don't.

      I think the reason they do is so that they can break you in gently to the fact that your very expensive, but extremely low capacity ink refills will run out very, very quickly.

    87. Re:Nope. by BasilBrush · · Score: 1

      Absolutely. The amazing thing about Nest was the design and marketing that almost made one want to buy it at $249.

      And the amazing thing about Google is that it devalued the product overnight by buying it. No one wants it now.

    88. Re: Nope. by Anonymous Coward · · Score: 0

      Actually I think a refrigerator needs a screen or no change at all. Think about it- the convenience of sending a simple message from your fridge screen to all registered users (probably licensed drivers) in your house hold so that they get a text: out of milk, eggs. Low on ice cream. Then maybe the guy picks up milk and sends a reply via easy app "milk obtained - Dad" and the updated list is pushed to all users. Any OEMs looking to do a smart fridge? I have much more I've thought about this quite a bit!

    89. Re:Nope. by Agripa · · Score: 1

      If you do not agree to the ads requirement in the EULA, then extra features like refrigeration will be unavailable but do not worry, your new LG refrigerator makes a fine cabinet.

    90. Re:Nope. by Anonymous Coward · · Score: 0

      The excuse they'll use to market fridges with screens will probably be some connection to home shopping. Finish the milk? Show the barcode to the built in camera, and the screen will offer the option to order another.

      I would buy this.

      That sounds awesome.

    91. Re:Nope. by MitchDev · · Score: 1

      Thermostat? We use the old fashion dial kind with no screen or programming beyond "turn the dial to the temperature minimum, if it gets colder, turn on the furnace"

    92. Re:Nope. by MitchDev · · Score: 1

      Did Home Depot break into my house and take a picture of my thermostat???? /sarcasm:off

    93. Re:Nope. by MitchDev · · Score: 1

      " Nobody is going to pay extra for appliances and stuff that is even capable of this, and nobody is going to accept ads in their face on every goddamned thing they own, either."

      Stupid People who think it's "trendy" and/or "cutting edge" will think it makes them look cool when actually they are just proving how vapid they are and how empty of a soul they are....

    94. Re:Nope. by toddestan · · Score: 1

      Both my stove and microwave have clocks, but they can also both be turned off. I have the one enabled on the microwave, and turn the stove's off as it can't keep time worth a damn anyway.

    95. Re:Nope. by Anonymous Coward · · Score: 0

      I am not the parent. However I did reply to a pro-Google comment of yours regarding Google fiber.

      The fact that *GOOGLE* collects the data is a concern, because they already collect so darn much data about us.

      As I've said elsewhere: it provides a neat, convenient location for the government to serve just a single NSL in order to get all one's data, instead of having to work their way around hundreds (or even thousands) of companies.

      This may not help you if you've been specifically targeted (I'm sure they'd work their way across scores of companies) but it sure puts a dent in their efforts to mass-collect the data of millions of innocent citizens.

    96. Re:Nope. by rubycodez · · Score: 1

      indeed, only takes 25MB or so of Java to control a single LED

  2. Impossible by PvtVoid · · Score: 5, Funny

    I have Adblock on my refrigerator.

    1. Re:Impossible by Anonymous Coward · · Score: 0

      I have Adblock on my refrigerator.

      Well, it is probably running Android, so no Adblock for you..

    2. Re:Impossible by dc29A · · Score: 1
    3. Re:Impossible by PvtVoid · · Score: 1
    4. Re:Impossible by Anonymous Coward · · Score: 0

      Or BLOCK it WITH your HOSTS FILE! Host Files!!! HOST!

    5. Re:Impossible by Quirkz · · Score: 1

      Yeah, but every time you try to edit the hosts file your ice cream ends up melting.

    6. Re:Impossible by Khoa · · Score: 1

      DD-WRT allows you to re-route known ad servers to 127.0.0.1

    7. Re:Impossible by geekmux · · Score: 1

      I have Adblock on my refrigerator.

      Well, that's great and all, but what the average American really needs on their refrigerator is FatBlock.

      I wonder...does a spam filter on a fridge prevent you from ordering meat-like substances in a can?

      We may have to start using another four-letter word to describe unwanted email. I have a few in mind...

    8. Re:Impossible by Sir_Eptishous · · Score: 1

      I had to install CrapBlock on my toilet...

      --
      We play the game with the bravery of being out of range
    9. Re:Impossible by Anonymous Coward · · Score: 1

      I rooted my vegetable drawer and now I can only put carrots, turnips and potatos in it. Plz advise. :-(

    10. Re:Impossible by Anonymous Coward · · Score: 0

      You may find this interesting http://tech.slashdot.org/comme...

    11. Re:Impossible by Anonymous Coward · · Score: 0

      Wladimir Palant of Adblock's ice cream's melting http://tech.slashdot.org/comme...

    12. Re:Impossible by Bing+Tsher+E · · Score: 1

      The line between my toilet and the septic tank has been rooted.

      I think I cut down the right tree to solve the problem.

  3. a future filled with black tape by rogoshen1 · · Score: 4, Funny

    I foresee a future in which black tape or other opaque adhesive objects will be used to blot out the ads. Maybe I should get a patent..

    "a device which obscures the user from seeing mind-numbing and intrusive advertising on products which have already purchased"

    Google can shove their ad-laden future straight up their collective asses.

    1. Re:a future filled with black tape by i+kan+reed · · Score: 3, Insightful

      Wait until they scan your behavior and lower the temperature until you remove the black tape.

    2. Re:a future filled with black tape by Anonymous Coward · · Score: 1

      Wait until I start selling thermostats without ads.

      Seriously, they're about as dirt simple as you can make something. Look inside your furnace, and there's a terminal block. Hooked to that terminal block is a multi-conductor cable, usually an 18/4 without ground. The conductors should be black, green, and two other colors. Here's the commonly accepted color code for each of them:

      - Black: common, hot, probably 24VAC. Use a multimeter to test this before making any further assumptions.
      - Green: fan control, on/off, probably drives a relay with a coil matching the voltage you find on the black wire.
      - White: DX cooling (DX = direct expansion, a.k.a. "air conditioning"), on/off, drives a relay similar to the fan control one.
      - Yellow: Gas heating. If your furnace isn't a gas furnace, you shouldn't have a yellow wire. Otherwise, this drives an on/off through to an in-line gas solenoid valve.
      - Blue: chilled water cooling. You probably don't have this, and if you do, all bets are off. It might be on/off, it might be 4-20mA, 0-10Vdc, or 2-10Vdc analog. Get a professional HVAC controls guy to help you with this one.
      - Red: electric heating. This only applies if you have an electric forced-air furnace. It's on/off, probably through a relay, to the coil controller.

      Sometimes blue/red are used for second stages of white/yellow (respectively), and vice versa.

      You need a thermistor, calibrated to a specific scale (10k-2 is good). You need a pot or two ("potentiometer", a.k.a. "rheostat" or "varistor", or just "volume knob" if you have some old stereo gear lying around that you don't mind stealing parts from) for setpoint controls. And you need a microcontroller monitoring the values of those inputs continuously in a tight loop. When the thermistor's temperature (from a lookup table) value crosses the setpoint value (+/-hysteresis to prevent short-cycling), you turn an appropriate set of outputs on or off. You could easily do it with an Arduino and some IDEC relays.

      Google can lower the "temperature" all they want when their thermostat gets diked out of the circuit and can no longer do jack or shit to my furnace.

    3. Re:a future filled with black tape by Megane · · Score: 1

      Only terrorists need electronic parts! Citizen, please report to the nearest re-education terminal immediately!

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    4. Re: a future filled with black tape by Anonymous Coward · · Score: 0

      Wait until the only furnaces you can buy are smart furnaces.

    5. Re:a future filled with black tape by Nethead · · Score: 1

      Sure, until display tech gets so cheap that even dollar store duct tape has moving ads on it. Good luck then, brother!

      --
      -- I have a private email server in my basement.
    6. Re:a future filled with black tape by rogoshen1 · · Score: 1

      Only the deaf and blind will be free at that point. (rather than just the proles and animals.)

    7. Re:a future filled with black tape by Anonymous Coward · · Score: 0

      Enjoy Guantanamo, you DMCA-circumventing terrorist. Why you hate America so.

    8. Re:a future filled with black tape by Nethead · · Score: 1

      Or just an LM339 comparator chip and a cap or two for hysteresis.

      --
      -- I have a private email server in my basement.
    9. Re:a future filled with black tape by Anonymous Coward · · Score: 0

      I patented that already. I use it all the time on my crypad filled with free apps.

  4. The bad news is, people will fall for this. by Anonymous Coward · · Score: 1

    My dad bought a 60-inch Panasonic TV not all that long ago. It automatically connects to the internet, and serves ads at several points during routine operation - one during power-on, one whenever the volume is changed, and one during the "change input" screen.

    I've told him I can turn the ads off (you just disable Viera Connect and they go away) but he won't have any part of it.

    1. Re:The bad news is, people will fall for this. by fche · · Score: 1

      Back when I was a mere tike, viewing TV with the family, I was struck at just how attached my parents were to the advertisements. They would not tolerate something as mild as lowering the volume; they would obediently stare at & absorb that mental trash. I can easily imagine your scene playing out in their living rooms today.

    2. Re:The bad news is, people will fall for this. by Obfuscant · · Score: 2

      I've told him I can turn the ads off (you just disable Viera Connect and they go away) but he won't have any part of it.

      Last night I was on a United flight with the fancy new DirectTV in-seat entertainment system. The one that costs $8 for any flight over 2 hours. The one that has absolutely NO free entertainment options, not even the "From the Cockpit" audio that United hypes. The one that couldn't be turned off until after takeoff, and then turned itself back on at apparently random times.

      All it had, for those who didn't pay, was endless ads trying to get people to pay, and some ads trying to sell ads on the system.

      And some people spent the entire four hour flight in a darkened cabin with this glowing LCD playing advertising a foot away from their faces. Simply incomprehensible.

    3. Re:The bad news is, people will fall for this. by geekoid · · Score: 1

      really? sheesh. In 1975 I built a device that shut the volume off the TV is the gain got too high. My parents loved it. Never did get find all the screws afterwords.

      I should have patented it, but what do 11 year olds know?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    4. Re:The bad news is, people will fall for this. by fche · · Score: 1

      Carry electrical tape, adhere improvised cover to screen. Problem solved.

    5. Re:The bad news is, people will fall for this. by sjames · · Score: 2

      My wife and I occasionally like suggesting alternative dialog for the ads. I doubt the advertisers would enjoy my alternative slogans and dialog.

    6. Re:The bad news is, people will fall for this. by cusco · · Score: 1

      Yet another reason I always travel with a note pad, a sheet of paper fits nicely between the screen and the frame. Fatherland Security would probably take away your electrical tape, since you might attack the flight crew with it. And yet another reason that I won't fly United again for a very long time. (The last two times I flew Untied they changed our return flights, sending my wife and I on entirely different routes, and it cost us $600+ each time to both get on the same flight again.)

      --
      "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
    7. Re:The bad news is, people will fall for this. by CanHasDIY · · Score: 1

      And some people spent the entire four hour flight in a darkened cabin with this glowing LCD playing advertising a foot away from their faces. Simply incomprehensible.

      The optimist in me, weakened and and near death though he may be, feels compelled to chime in with "don't bitch, usually they charge for reading lights!"

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    8. Re:The bad news is, people will fall for this. by Megane · · Score: 1

      Citizen, do you know how dangerous paper cuts are? Please turn in your note pad immediately and you will be issued with an approved digital note pad with protective rubber bumpers!

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    9. Re:The bad news is, people will fall for this. by Obfuscant · · Score: 1

      Carry electrical tape, adhere improvised cover to screen. Problem solved.

      The problem I wrote about was that so many people seem quite happy to have endless ads playing right in their face. Me covering up my display doesn't solve that one. (I used the airsick bag stuck in the gap above the display to solve the more direct problem.)

      The additional problem of United thinking people would pay an effective rate of $1400 per month for DirectTV, and failing to provide ANY other entertainment options, is, well, unsolvable. At least this flight was better than one of their new 737s that had absolutely NO entertainment (paid or free) at all.

    10. Re:The bad news is, people will fall for this. by ruir · · Score: 1

      Time to ask for a free blanket...

    11. Re:The bad news is, people will fall for this. by michelcolman · · Score: 1

      Yeah, people are funny. Oh, look at all this free ad-supported stuff! I love those ads, because they make everything free!

      What they don't realise, is that the products themselves have to be paid for somehow. They don't actually become cheaper to produce. So who pays for them? Advertisers. And where do they get the money to pay for the ads? From the products they sell! And who pays for those products? We do! In the end, the money is still coming from us in a roundabout way. Nothing free about it.

      So we now live in a world where we are really paying for all sorts of seemingly free stuff, and getting the added inconvenience of ads!

      The only way to profit from this system, is by making a list of stuff you saw ads for, and then buying the other products whenever possible. Don't pay for the ads they made you watch. Now the dumbwits who buy the advertised stuff are paying for your free stuff.

    12. Re:The bad news is, people will fall for this. by ceoyoyo · · Score: 2

      Really? When I was a kid commercials were time to run to the bathroom, get something to eat, let the dog out, etc. I even remember when they were far enough apart that you'd sometimes be waiting for one because you really had to go. And short enough that you'd have to go fast.

    13. Re:The bad news is, people will fall for this. by MitchDev · · Score: 1

      DVRs replaced ad-breaks with "Pause" and "Rewind"

    14. Re:The bad news is, people will fall for this. by ceoyoyo · · Score: 1

      I (and I'm guessing the OP) spent most of our TV-watching-with-family years long before DVRs. You could use the VCR if you wanted, but it was a pain.

      The Internet replaced cable for me before DVRs got to be reasonably priced.

  5. news at 11. by retchdog · · Score: 1

    Publicly-traded technical advertising company announces expectation of profit in advertising on tech devices. Stop the presses.

    --
    "They were pure niggers." – Noam Chomsky
    1. Re:news at 11. by Anonymous Coward · · Score: 3, Insightful

      Publicly-traded technical advertising company announces expectation of profit in advertising on tech devices. Stop the presses.

      Much of Slashdot (and others) still seems to have a problem recognizing that Google is an advertising company. All their cool stuff is to support this core business.

    2. Re:news at 11. by retchdog · · Score: 1

      huh? their shareholders and regulators seem to understand just fine, as suggested by the cited SEC filing.

      --
      "They were pure niggers." – Noam Chomsky
    3. Re:news at 11. by Anonymous Coward · · Score: 0

      I'm still looking for the "Google's shit is free so STFU" <cough> "argument" <cough> that's posted by the left wing whenever there's an article pointing how Google is evil.

    4. Re:news at 11. by Anonymous Coward · · Score: 1

      That's a right wing libertarian argument, not a left wing one, you dumbass!

  6. great...... by Anonymous Coward · · Score: 0

    just what the world needs...more AD's almost as bad a flooding a supermarked with hundreds of rats and mice...

    1. Re:great...... by Anonymous Coward · · Score: 0

      Ads spread disease, ruin shit and eat all your food in dry storage? They're more dangerous than I though.

    2. Re:great...... by viperidaenz · · Score: 1

      More AD's? What's that? Active Directories?

    3. Re:great...... by FatLittleMonkey · · Score: 1

      Ads spread disease, ruin shit

      In a manner of speaking.

      --
      Science is all about firing a drunk pig out of a cannon just to see what happens.
  7. No. by danomatika · · Score: 2

    No. Thank. You. Why is this now the default instead of delivering a device that just works without the internet?

    1. Re:No. by CheshireDragon · · Score: 1

      Because with IPv6 we have to find someway to use all those countless IPs

      --
      "That's right...I said it."
    2. Re:No. by Anonymous Coward · · Score: 0

      Because Google makes 96% of its revenue through advertising. For all their products and services, they can't figure out how to make money any either way.

    3. Re:No. by Anonymous Coward · · Score: 0

      Recurring revenue >> one time purchase for most financial purposes.

  8. If I keep an open mind, I can almost understand by Anonymous Coward · · Score: 0

    If my fridge is smart enough to know what's in it and learn my usage patterns for consuming items (milk for instance) maybe this could work. I guess I wouldn't mind if my local grocer gave me a coupon for $0.50 off milk directly on my fridge. Or maybe it could give me a recipe to try for dinner and a list of things to pick up at the store. Might help with the "What do you want for dinner tonight? I dunno, what do you want?" conversation that happens on a nightly basis.

    1. Re:If I keep an open mind, I can almost understand by nospam007 · · Score: 2

      "If my fridge is smart enough to know what's in it ... Might help with the "What do you want for dinner tonight? I dunno, what do you want?" conversation that happens on a nightly basis."

      Remember, it's 'smart'.

      "Open the door, Fridge!"
      "I'm sorry, Dave, I can't do that. It's 2 o'clock in the morning, fatso, no ice-creme and Vodka for you!"

    2. Re:If I keep an open mind, I can almost understand by Anonymous Coward · · Score: 0

      More likely it will be used by an insurance company to find an excuse to raise rates, an employer to justify firing, or perhaps a plaintiff in a future trial to use that evidence "he eats turkey... he is a monster" against you in a court of law.

      There is something called the Fourth Amendment in the US. If people want to find out what is in my fridge, they go through due process.

    3. Re:If I keep an open mind, I can almost understand by what2123 · · Score: 1

      I find the entire issue more disheartening then that granted the most recent revelations about Pro-Corporate and Government data sharing. They used to have to do stake outs for weeks or even months to really know a person. Where they are at 7:00AM on a Saturday, how often they go to the gym, where they eat out with their secret lover every-other-Tuesday. Now we feed it to them directly all without giving a second though to it. Twitter and Facebook made it an socially acceptable action and even reward you for doing it often. I couldn't be more pessimistic about it even knowing that it has many advantages. Those that control it will always abuse it.

    4. Re:If I keep an open mind, I can almost understand by cusco · · Score: 1

      Vodka milkshake? That never occurred to me before, I'll have to try that tonight. Thanks!

      --
      "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
    5. Re:If I keep an open mind, I can almost understand by CanHasDIY · · Score: 1

      Might help with the "What do you want for dinner tonight? I dunno, what do you want?" conversation that happens on a nightly basis.

      In my experience, so does maturity, which does not come at a price premium.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    6. Re:If I keep an open mind, I can almost understand by Rob+the+Bold · · Score: 1

      Vodka milkshake? That never occurred to me before, I'll have to try that tonight. Thanks!

      If you think that's good, try adding a shot of espresso, chocolate syrup and a Xanax.

      --
      I am not a crackpot.
    7. Re:If I keep an open mind, I can almost understand by cusco · · Score: 1

      A mocha made with Kahlua is delightful. We occasionally make hot chocolate for breakfast (real chocolate, not cocoa or syrup), and the leftovers make mochas in the afternoon.

      --
      "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
    8. Re:If I keep an open mind, I can almost understand by viperidaenz · · Score: 1

      If you want ice cream and vodka, open the freezer door, not the fridge.

    9. Re:If I keep an open mind, I can almost understand by Anonymous Coward · · Score: 0

      If my fridge is smart enough to know what's in it and learn my usage patterns for consuming items (milk for instance) maybe this could work. I guess I wouldn't mind if my local grocer gave me a coupon for $0.50 off milk directly on my fridge. Or maybe it could give me a recipe to try for dinner and a list of things to pick up at the store. Might help with the "What do you want for dinner tonight? I dunno, what do you want?" conversation that happens on a nightly basis.

      Alexis de Tocqueville wrote, “What good does it do me, after all, if an ever-watchful authority keeps an eye out to ensure that my pleasures will be tranquil and races ahead of me to ward off all danger, sparing me the need even to think about such things, if that authority, even as it removes the smallest thorns from my path, is also absolute master of my liberty and my life; if it monopolizes vitality and existence to such a degree that when it languishes, everything around it must also languish; when it sleeps, everything must also sleep; and when it dies, everything must also perish?"

      He was talking about the state but, in an increasingly corporatist America, he may as well have been talking about corporations.

    10. Re:If I keep an open mind, I can almost understand by Anonymous Coward · · Score: 0

      Hot choc in the morning for adults, that wants to make me vomit. For me real food, rice and fish and/or vodka in the winter.

  9. A different race to the bottom by Kardos · · Score: 4, Insightful

    If adverts get that pervasive, the value of each one is going to decline substantially. If I see 40 adverts before breakfast, I can't possibly buy each and every one of the products. There's only so much disposable income. If this gets pushed out, it's going to be self defeating.

    1. Re:A different race to the bottom by Overzeetop · · Score: 4, Insightful

      We passed that point decades ago.

      --
      Is it just my observation, or are there way too many stupid people in the world?
    2. Re:A different race to the bottom by Obfuscant · · Score: 1

      If adverts get that pervasive, the value of each one is going to decline substantially. If I see 40 adverts before breakfast, I can't possibly buy each and every one of the products.

      The purpose of most advertising (infomercials and other "call now" ads excepted) is not to get you to immediately pick up the phone and buy. It's to keep the name in your mind so when you do make a buying decision you'll be influenced. Nobody runs out and buys a Twix when they see the Twix left/right ads, but when they are in the store and the see a Twix display, they remember "those are the ones with the cute ads, maybe I'll try one."

      If this gets pushed out, it's going to be self defeating.

      No, it will be a feeding frenzy as everyone jumps on the bandwagon to compete against the others. Most people won't think "these are the idiots who advertise on my toaster display", they're going to remember the name and it will become familiar. That's the basis for the saying that "all press is good press as long as they spell your name right."

    3. Re:A different race to the bottom by mrchaotica · · Score: 1

      If I see 40 adverts before breakfast, I can't possibly buy each and every one of the products. There's only so much disposable income.

      LOL, you're so naive. Of course "consumers" can continually increase spending on useless shit; that's why average household debt grew from 70% of disposable income in 1980 to 130% of it in 2008!

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    4. Re:A different race to the bottom by Aeonym · · Score: 3, Interesting

      Oh, there's so, so much further that advertising can go:

      http://www.lightspeedmagazine....

    5. Re:A different race to the bottom by Anonymous Coward · · Score: 1

      The purpose of most advertising (infomercials and other "call now" ads excepted) is not to get you to immediately pick up the phone and buy. It's to keep the name in your mind so when you do make a buying decision you'll be influenced.

      And it works, too; the more obnoxious and intrusive an ad for a particular product is, the greater the likelihood that I'll buy anything other than that company's product when I'm buying something of that type.

    6. Re:A different race to the bottom by Anubis+IV · · Score: 1

      While likely not 40, there's a decent chance you already see maybe a dozen ads before breakfast. That cereal box? Plastered in ads on the back for their other products. Load a website? Ads. Turn on the TV? Ads. Newspaper? Ads. Pick up a book for some light reading? Ads on the jacket cover, ads before the prologue, ads in the last few pages, and quite possibly subtle ads in the text itself. Play a mobile game? Ads.

      They're already pervasive. The point of putting them in new places is that even if the value of each one goes down, it gives you that many more opportunities to reach someone at the exact moment when they are contemplating which option to purchase, among which you want your product to be considered. As such, having more ads is not self-defeating in all cases (unfortunately).

    7. Re:A different race to the bottom by Rob+the+Bold · · Score: 1

      We passed that point decades ago.

      Yes we did.

      --
      I am not a crackpot.
    8. Re:A different race to the bottom by AdamHaun · · Score: 1

      That was well-written and enjoyable (and utterly horrifying) story. Thanks for posting the link!

      --
      Visit the
    9. Re:A different race to the bottom by Kardos · · Score: 1

      No, it will be a feeding frenzy as everyone jumps on the bandwagon to compete against the others. Most people won't think "these are the idiots who advertise on my toaster display", they're going to remember the name and it will become familiar.

      Well, that's how current advertising works. Your attention is focused on something (tv, browser window, phone screen, etc) so when an ad shows up your attention follows it. That won't be the case when there's advertising on your toaster. You don't look at it long enough to "consume" the ad. I don't read the toothpaste tube everyday, and I won't start doing it if there's a new advert on it each day.

      The only way it might work is if the same ad is on everything.... if pepsi shells out to have a pepsi logo show up on half of the objects in your kitchen/bedroom/bathroom, and you're bound to notice it. But is it worth it to build all those internet devices and pay to have the ad delivered to so many of them? Or should they just shell out for the billboard or subway poster?

    10. Re:A different race to the bottom by Kardos · · Score: 1

      There is a limit on how much one can borrow as well. So fine, I'll reword: there's only so much disposable income *and credit* available

    11. Re:A different race to the bottom by Anonymous Coward · · Score: 0

      Sure you can - I'll bet you never even knew you could buy a cereal bowl that has an integrated TV remote control, now did you? Well, you can, and best of all, some very cool looking hot women are using it right now, whilst looking for a man just like you! If you get one of these bowls, you could totally be in there with them.

      Since you brought up the subject of money, I'll also let you know that you can get an easy instant loan, paid to your account in minutes after literally no checking into your credit worthiness. All you have to do is select how much money you want on the sliders shown on your fridge display right now. If you had that cereal bowl remote control, you could adjust them without even needing to come over to the fridge. But no matter - the money you need could be yours in minutes!

      That's two - I can trot out 38 more while you search Amazon for that bowl...

    12. Re:A different race to the bottom by nukenerd · · Score: 1

      The purpose of most advertising .... [is] ... to keep the name in your mind so when you do make a buying decision you'll be influenced.... they remember "those are the ones with the cute ads, maybe I'll try one."

      Maybe it works that way with some people, but how do they know how many others it pisses off?

      For example I have a road Atlas. As usual there is a small scale overview map that gives the page number of the area you are interested in. Where should this overview map be? - on the back of course, like it was in my previous atlas; so glance at the back and find your page. But no, the back page is a Karcher Pressure Washers advert and instead I must fumble though to about Page 6 to find the overview map.

      So I certainly do remember the Karcher name - because of the frustration and delay it causes me it makes me angy every time I see it. I also think that with Karcher spending so much on advertising (they are on TV half the time too), less of the money I would pay is going on quality. I did buy a pressure washer recently - a Black and Decker. It's fine, don't buy a Karcher.

    13. Re: A different race to the bottom by Anonymous Coward · · Score: 0

      And there's the subtle advertisement disguised as a "thoughtful" post to get you to click on the link above. Almost worked too.

    14. Re:A different race to the bottom by MitchDev · · Score: 1

      Ads are now more of a "Who do I NOT want to buy from?" proposal nowadays...

    15. Re:A different race to the bottom by MitchDev · · Score: 1

      THIS.

      Advertising has gotten so intrusive and obnoxious it drives more people AWAY from the advertiser since if you need to promote yourself that much, you can't be very good, or you'd have heard about it from a trusted source like a friend or family member who has used the product or service first hand and give you some real info about it...

  10. Aaarrgh! by AmiMoJo · · Score: 1

    The ads! I can't get them out of my head! Even when I close my eyes they're there! Why did I buy Google Contact Lenses?!?

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    1. Re:Aaarrgh! by Rob+the+Bold · · Score: 1

      The ads! I can't get them out of my head! Even when I close my eyes they're there! Why did I buy Google Contact Lenses?!?

      Contact lenses? Lucky you. I thought I was saving money by getting Google Lasik.

      --
      I am not a crackpot.
  11. The Internet of Things by Anonymous Coward · · Score: 1

    Here we go, here's the real reason for the internet of things, not to benefit consumers in any way, but to pollute their visual environment with ads.

    1. Re:The Internet of Things by Anonymous Coward · · Score: 0

      Here we go, here's the real reason for the internet of things, not to benefit consumers in any way, but to pollute their visual environment with ads.

      This is the reason for the Google version of the internet of things. Others have different (eg. non-ad dominated) business models.

    2. Re:The Internet of Things by Anonymous Coward · · Score: 0

      Two things... send people ads, and get back every possible bit of data for constant tracking possible. The IoT is not something people really should look forward to.

      Sometimes I think it would be nice to have a pub or gasthaus where one puts all electronic gizmos in a locker before entering, gets a key, pays for the meal in cash (or perhaps tokens bought before entering), and part of the privilege for dining is paying a $5000 fine if there are any recording devices deliberately brought in and a steeper fine if the device is used. If someone needs to get ahold of a patron... they can always call the front desk and have the person paged.

      With ads coming at you from every direction, I'm sure something like this might sell, because everyone needs to unplug sometime.

  12. It looks like you're about to have sex! by Anonymous Coward · · Score: 2, Funny

    Would you like me to order some cigarettes and a pregnancy test for you?

  13. What part of such a hideous future.... by Anonymous Coward · · Score: 0

    isn't evil? Pointless complexity on multiple devices in order to annoy the 'purchaser'. Even a free fridge that played the Depends jingle every morning would be too costly; now imagine a kitchen that sounds like people arguing 24/7.

  14. And I foresee using less Google by nicholas22 · · Score: 1, Offtopic

    'Nuff said!

    1. Re:And I foresee using less Google by 93+Escort+Wagon · · Score: 1

      I started moving away from Google about a year ago for this very reason.

      My work email is still a Google Apps for Education based, since our university basically wants everyone either there or on Microsoft's cloud (which UW has managed to muck up, so it's not a great option). But my personal email is not. I do miss Google's spam filtering, which is darn good; but using an email client again has made me realize just how mediocre Gmail's interface is overall.

      --
      #DeleteChrome
    2. Re:And I foresee using less Google by CronoCloud · · Score: 1

      But my personal email is not. I do miss Google's spam filtering, which is darn good; but using an email client again has made me realize just how mediocre Gmail's interface is overall.

      You can access gmail via IMAP or POP3, while they can still analyze the text you won't see any ads that way. And you don't have to put up with the Gmail interface.

  15. How about 'aww hell no'? by fuzzyfuzzyfungus · · Score: 1

    It's going to take a very compelling 'smart' feature to make applying the protocol currently used for the blinding-eyeburner-superbright blue LEDs that manufacturers insist on sticking everywhere to the hypothetical screens that will be displaying ads everywhere.

    Between electrical tape, spraypaint, and maybe a bit of glass etching (when more polite flavors of disconnecting or firmware modification don't suffice) I see no reason for anything that doesn't need a screen to remain equipped with one.

  16. better question... by Connie_Lingus · · Score: 5, Interesting

    ...would you be willing to receive a brand new $2000 frig/freezer for free IF it showed ads on it?

    that's the real issue...i think alot of people would...hell I probably would.

    --
    never bring a twinkie to a food fight.
    1. Re:better question... by Anonymous Coward · · Score: 0

      There isn't a single fridge out there that is actually "worth" $2000.00 anyways. They are all just complete and total garbage.

      This all spawns from the Nest purchase. Why wouldn't you want to hear about ads from Lennox if it is blazing hot outside and you already have an air conditions??!!

    2. Re:better question... by Cro+Magnon · · Score: 1

      A lot depends on the ads. I got a reduced price on my Kindle with ads, and I have no problem with them. OTOH, if they were anything like TV ads, or the more annoying internet ads, I'd gladly pay the $2K to get rid of them.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    3. Re:better question... by ggraham412 · · Score: 3, Insightful

      If enough people do take that tradeoff, eventually you won't ever be able to buy an ad free Fridge for $2000 because they'll stop making them.

    4. Re:better question... by Gibgezr · · Score: 1

      We have a winner! Because I can't see anyone paying big bucks for a fridge that annoys the crap out of them.

    5. Re:better question... by kruach+aum · · Score: 1

      Of course, how hard would it to paste a piece of cardboard over the display (in case the user interface is only accessible from the screen ads are shown on, instead of, say, paint) and tear out the speakers? Now you've got a free refrigerator.

    6. Re:better question... by Anonymous Coward · · Score: 0

      Like Google, you failed to mention the OTHER part of the deal. It does not simply display ads. It does some spying too. Are you still interested if that freezer did spying on you? You don't get to know how much, what kind, when, etc. Its spying capabilities will be upgraded as long as you use it because that part is controlled by Google and not you. Still interested?

    7. Re:better question... by rfrenzob · · Score: 1

      Is this one of those new fancy fridges that won't open until you have watched the required number of ads?

    8. Re:better question... by mlts · · Score: 1

      I doubt that will ever happen. There were companies that tried giving away low-end Compaq PCs, provided they display ads on them, but that business model flopped.

      In reality, the $2000 fridge/freezer will come with ads, like it or not, and the only way to get one without ads is to buy a model without a screen or put it on a VLAN that blocks by IP address... and even then, the fridge will just show what was in the cache last... or perhaps even stop working until it can successfully phone home (similar to the feature reduction with the TV mentioned in a previous article.)

    9. Re:better question... by TMYates · · Score: 1

      If they started playing audio for the ads, I would be pissed. That would be worse in my opinion that the stupid drive by audio bombing advertisements that seem to pop up randomly on sites. At least chrome tells you which tab it is. This is also why I turn flash off unless I know an activity I am doing requires it. Which in most cases is very little.

    10. Re:better question... by Anonymous Coward · · Score: 0

      I would think that would end up being pretty normal. I can imagine future commecials coming out for advertisement-less appliances.
      "Tired of all those ads while just trying to make breakfast? Have you burned your bacon more than once while being distracted? Come on down to Daves House of Appliances where we stock the new Ad-Free Sub Zero Refridgerator at only $300,000.", price adjusted for inflation.

    11. Re:better question... by Anonymous Coward · · Score: 0

      Google will know you subverted their system when they check your Google Brain(brain implant) and can't hear their ads in your thoughts. Then they'll make a 'friendly' visit to your home to correct your behavior.

    12. Re:better question... by NIK282000 · · Score: 1

      Hell yeah. Run ads on my washer and dryer too if it means they are cheap/free. Its the same idea as free apps but free appliances are actually useful.

      --
      Dear aunt, let's set so double the killer delete select all
    13. Re:better question... by Anonymous Coward · · Score: 0

      Spying is what the Steam client do and almost no one is complaining. Worse, Steam reserves itself the right to do whatever they want with all the information they can get on people. Still no complaining. So my guess is an awful lot of people won't care at all.

    14. Re: better question... by Anonymous Coward · · Score: 0

      And then cover the ads with duct tape.

    15. Re:better question... by Macdude · · Score: 1

      ...would you be willing to receive a brand new $2000 frig/freezer for free IF it showed ads on it?

      Can I tape a piece of paper over the screen? Perhaps a piece of paper with a nice photo on it?

      --
      "Grab them by the pussy" -- President of the United States of America
    16. Re:better question... by CanHasDIY · · Score: 1

      If enough people do take that tradeoff, eventually you won't ever be able to buy an ad free Fridge for $2000 because they'll stop making them.

      But barring a fundamental design change that makes repairs impossible, you will be able to get one that's so old it's no longer getting software updates for probably a third of the new price.

      At least, that's how I got my bad-ass 27 cu. ft. side-by-side with all the bells and whistles for 300 buckaroonies.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    17. Re:better question... by rsborg · · Score: 1

      ...would you be willing to receive a brand new $2000 frig/freezer for free IF it showed ads on it?

      that's the real issue...i think alot of people would...hell I probably would.

      More like a $100-300 discount. There is no way that advertising on a fridge can offset the $2000 retail price. Especially when it can be easily defeated with firewalls or duct tape.

      Or I could just wait till black friday.

      Even then, if you keep your fridge for 10 years wouldn't you curse it every time it showed you something you'd already seen 100x before? I'm pretty sure that even if I were gullible enough to take delivery of such a fridge on a moment of weakness, after a few months I'd be wanting to launch it into space (or at least put it on the curb). Maybe I'm just a dying breed? I don't think so.

      --
      Make sure everyone's vote counts: Verified Voting
    18. Re:better question... by bdcrazy · · Score: 1

      VLAN blocks probably won't last long. a simple 3g soc is in the several dollar range now. Supposed they split ad revenue with a cell provider so there would be no actual fee to the consumer and you'd have to wrap the fridge in tin foil to prevent ads, though in that case, I can't connect to the internet = non cold fridge. i.e. fridge is broke, call repairman...

      --
      Tonights forecast: Dark. Continued dark throughout most of the evening, with some widely-scattered light towards morning
    19. Re:better question... by viperidaenz · · Score: 1

      Flash is a great idea.
      I wish all ads were flash based.

      That way I wouldn't be bothered by them since I have no Flash plugin installed.

    20. Re:better question... by viperidaenz · · Score: 1

      What do you think fuelled the race to the bottom for PC's? The money software companies gave the hardware companies to pre-install trial versions their shit.

      That's why its cheaper to buy a ready-made PC now than it is to build your own.
      It used to be the other way around until ~10 years ago.

    21. Re:better question... by Dishwasha · · Score: 1

      Would you then be willing to live in a world where you're no longer allowed to own a refrigerator or any other property in your life because people were so eager to save a buck that they gave up freedoms like right of first sale?

    22. Re:better question... by Anonymous Coward · · Score: 0

      No.

    23. Re:better question... by jxander · · Score: 1

      We tried that once already, with Cable TV.

      The commercials were supposed to be the revenue generator, so that you could watch all the basic cable channels free of charge.

      How's that workin out? Companies figured that they could double-dip, so they did. You think appliances will be any different?

      If anything, the current price for a non-advert fridge will be the default price for the new shiny Ad-Enabled appliance, and you'll have to pay a 50% premium on top of that to disable ads. Actually, scratch that, it'll be a monthly fee to keep the ads away. Why get paid once, when you can get paid forever!

      --
      This signature is false.
    24. Re:better question... by Fear+the+Clam · · Score: 1

      would you be willing to receive a brand new $2000 frig/freezer for free IF it showed ads on it?

      Absolutely. A little blu-tack and a kid's drawing or take-out menu and it would be a perfectly fine fridge.

      On the other hand, if the ads required me to interact with them periodically or else the frig/freezer would stop keeping things cool, then no.

    25. Re:better question... by mvdwege · · Score: 1

      What do you think fuelled the race to the bottom for PC's? The money software companies gave the hardware companies to pre-install trial versions their shit.

      I'd like to see a citation for this. The way I remembered it PC prices dropped because of a rise in production based on the demand for applications like Wordstar, WordPerfect, dBase and Lotus-1-2-3.

      The cheap trial versions and adware only turned up after PC prices had hit such a rock bottom that it was seen as a way for suppliers to increase their margin.

      But that's my recollection. Apparently you know something I don't, so I'd like a reference.

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    26. Re:better question... by Anonymous Coward · · Score: 0

      I am waiting for this for mobile phones: ...would you be willing to receive a brand new mobile phone with zero operating costs IF it showed ads on it and you allow us to data-mine your communications?

    27. Re:better question... by AmiMoJo · · Score: 1

      Fortunately that means free ad-free fridges for anyone with a bit of technical know-how.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    28. Re:better question... by ausekilis · · Score: 1

      We already see this at gas stations, though I wonder where the advertisement offset truly goes. You start pumping gas then all of a sudden this speaker starts in on the wonderful gas station hot dogs and how they're one step shy of caviar served off a french stripper. I'm already paying for the fuel, and paying as much or more then other gas stations within eye-shot, am I really that starved for amusement that the gas pump has to start talking to me for the few minutes I'll be there?

    29. Re:better question... by MitchDev · · Score: 1

      That was the one of the original selling points of Cable TV... and looks where it's gotten to nowadays...

  17. Quick fix ad hacks. by Anonymous Coward · · Score: 0

    "we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities"

    Nothing a little paint can't fix on the fridge. As for the watch, analog all the way. Glasses, better not be RX glasses and wooden cups will be the new cool. Dashboards on cars can be a distraction and I'd hope would be fought tooth and nail against. Thermostats can be given the black cloth treatment.

    1. Re:Quick fix ad hacks. by viperidaenz · · Score: 1

      Any 'visual display unit' that is visible from the drivers seat must be turned off unless it displays only vehicle/navigation information or the car is parked.
      Otherwise it's illegal.
      Might depend where in the world you are, but it's illegal in New Zealand.
      Section 2.5 of http://nzta.thomsonreuters.co....

  18. It's Time by Anonymous Coward · · Score: 0

    For adblock to do an IPO

    1. Re:It's Time by Anonymous Coward · · Score: 0

      For adblock to do an IPO

      As Google is blocking AdBlock on Android, which all of these devices will use, not really..

    2. Re:It's Time by viperidaenz · · Score: 1

      How is AdBlock going to return value to its shareholders? By selling advertising or charging for the software?

  19. FG by AndyKron · · Score: 1, Insightful

    Do no evil? FUCK GOOGLE

    1. Re:FG by Anonymous Coward · · Score: 1

      Google. Almost worst then Beta.

    2. Re:FG by geekoid · · Score: 1

      Please explain how recognizing where the market is going and telling the SEC is evil?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re:FG by NIK282000 · · Score: 1

      Did they say they were going to wire your eyes open and give you the AdSence Ludovico treatment? No, they are giving people the option to reduce the price of an appliance by having ads show up on it. If there is an option to buy full price with ads disabled (like most ad revenue based apps) then what's so evil about it?

      --
      Dear aunt, let's set so double the killer delete select all
    4. Re:FG by Oligonicella · · Score: 1

      But, isn't this a brave new world of relative values? Evil is as the meekest of us define it, yes? Much like having to put "trigger warnings" on college courses?

      Snark aside, it's a low grade evil to bombard people with ads just as it's a low grade evil to bombard people with loud music. Purposeful annoyance.

    5. Re:FG by craighansen · · Score: 1

      Sure. Right. As if no company would think of putting the newly minted ad revenue in their own pocket instead of mine.

  20. Just one detail they've overlooked by Karl+Cocknozzle · · Score: 1

    As far as the automotive portion of this, they've overlooked a pretty critical detail: With the exception of navigation and car-control, the driver cannot be in a position to view moving video or flashy graphics--it's explicitly illegal to design a car in such a way that such garish distraction could catch the driver's eye at a critical moment.

    As for the rest: I know of few people that would do anything other than smash the screen out of a refrigerator that was blaring ads at them every time they walked past (since what's the point of showing ads when the door is opened and, presumably, the "screen" is facing away from the person you're trying to show an ad to?) so I imagine that's going to cut-down on their response-rate on those ads.

    In short, I'm fucking laughing thinking about how disappointed they're likely to be. Humans are already on advertising overload--it was 5,000 impressions per day per person TWENTY YEARS AGO, before the Internet even existed. I can't even guesstimate how much ad-crap we see now... Probably a fair-bit more than 5,000 impressions per day, though.

    --
    Who did what now?
    1. Re:Just one detail they've overlooked by jcochran · · Score: 1

      As far as the automotive portion of this, they've overlooked a pretty critical detail: With the exception of navigation and car-control, the driver cannot be in a position to view moving video or flashy graphics--it's explicitly illegal to design a car in such a way that such garish distraction could catch the driver's eye at a critical moment.

      And now the reason for the autonomous car research by Google is revealed. Somehow, I suspect that the laws prohibiting moving video and flashy graphics will go away, or stop being enforced once autonomous vehicles are common place.

    2. Re:Just one detail they've overlooked by Anonymous Coward · · Score: 0

      As far as the automotive portion of this, they've overlooked a pretty critical detail: With the exception of navigation and car-control, the driver cannot be in a position to view moving video or flashy graphics--it's explicitly illegal to design a car in such a way that such garish distraction could catch the driver's eye at a critical moment.

      As for the rest: I know of few people that would do anything other than smash the screen out of a refrigerator that was blaring ads at them every time they walked past (since what's the point of showing ads when the door is opened and, presumably, the "screen" is facing away from the person you're trying to show an ad to?) so I imagine that's going to cut-down on their response-rate on those ads.

      In short, I'm fucking laughing thinking about how disappointed they're likely to be. Humans are already on advertising overload--it was 5,000 impressions per day per person TWENTY YEARS AGO, before the Internet even existed. I can't even guesstimate how much ad-crap we see now... Probably a fair-bit more than 5,000 impressions per day, though.

      And it is still working. As for the car, what about the car navigation voice telling you that you are nearing a burger drive-thru because it knows its time for you to be hungry again (it also know that you likely are hungover from activities day before and your Google searches...) and that you love your burgers..

    3. Re:Just one detail they've overlooked by Karl+Cocknozzle · · Score: 1

      As far as the automotive portion of this, they've overlooked a pretty critical detail: With the exception of navigation and car-control, the driver cannot be in a position to view moving video or flashy graphics--it's explicitly illegal to design a car in such a way that such garish distraction could catch the driver's eye at a critical moment.

      And now the reason for the autonomous car research by Google is revealed. Somehow, I suspect that the laws prohibiting moving video and flashy graphics will go away, or stop being enforced once autonomous vehicles are common place.

      You may be right, since by definition that person isn't "driving" anymore in his robot-car.

      But since the other side of the robot-car equation is that most people won't own their own cars anymore because it would be essentially unnecessary, cars would become a much more communal resource--more like a taxicab that everybody owns. But unlike a taxicab, passengers are likely to be alone in the cars frequently, so it wouldn't surprise me if advertisement surfaces were regularly vandalized.

      And if that means nobody can ride in the car until the advertising screen is repaired (because it's also the "enter your destination" screen) then I guess that's too bad, and maybe Google shouldn't be trying to skeeve more ad impressions out of us.

      --
      Who did what now?
    4. Re:Just one detail they've overlooked by Karl+Cocknozzle · · Score: 2

      And it is still working. As for the car, what about the car navigation voice telling you that you are nearing a burger drive-thru because it knows its time for you to be hungry again (it also know that you likely are hungover from activities day before and your Google searches...) and that you love your burgers..

      For now, because there are so many of us old-fogeys from a time before advertisement skipping was possible/easily accessible to the masses.

      Once we die off the advertisers are in for a world of shock: Young people do not tolerate advertisements. Without exception, NONE of the people I know under the age of 25 listen to the radio (and thus radio commercials) in their car, despite the fact that an overwhelming majority of older people still do. Among that group, also, most won't watch TV without having the show recorded on DVR either entirely, or at least enough of it recorded to time-shift the start long-enough so they can zap the commercials.

      They've been raised to be advertising-averse by the sheer volume of crap that's been shoved in their faces their entire lives. It's funny, but kids are actually smarter than us in a lot of ways.

      --
      Who did what now?
    5. Re:Just one detail they've overlooked by Megane · · Score: 1

      That's because we old farts have learned to tune out the ads and use the time to think about something else.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    6. Re:Just one detail they've overlooked by Oligonicella · · Score: 1

      Yes, the entire function of mute.

    7. Re:Just one detail they've overlooked by jcochran · · Score: 1

      Well, the vandalism aspect can be "solved" by the simple means of on board video cameras. And since entry to the taxicab would most like require some form of ID prior to the doors unlocking, you could be pretty darn sure as to the identity of the passenger. And the "official" rational for the camera? Why, it's to gauge the customer's reactions to the advertisements. After all, that lets the system present advertisements that the customer finds more receptive.

      George Orwell didn't go far enough. Google is correcting that mistake.

    8. Re:Just one detail they've overlooked by safetyinnumbers · · Score: 1

      Garmin GPS units have been showing ads for years. It used to be a small message on the search screen or something, but I read that the newer ones display on the screen when they sense that you're stopped (e.g. at lights). So when upgrading I switched to another brand, despite being a fan or Garmin.

    9. Re:Just one detail they've overlooked by craighansen · · Score: 1

      My Garmin seems to have stopped showing ads entirely. Perhaps there aren't enough 265WT still turned on to make it worthwhile selling ads for it.

    10. Re:Just one detail they've overlooked by Karl+Cocknozzle · · Score: 1

      That's because we old farts have learned to tune out the ads and use the time to think about something else.

      I'm about halfway between the two extremes: I find ads jarring and disruptive to the narrative of programs. It is especially unpleasant to watch a movie on TV. A movie "enjoyed" in this fashion is essentially a butchery of the original picture, with TV commercials awkwardly inserted every 20 minutes or so. TV shows are slightly-less-bad in that the writers of the show at least know where the commercials will go, but that's annoying and makes shows predictable since you we've all, by this point, become adept at recognizing the rhythm of TV shows... how many times have you looked at your watch or phone and "known" it was going to end with a " To Be Continued..."?

      It's because you know how shows work--their narratives all flow int he same basic patterns because of TV commercial breaks.

      --
      Who did what now?
    11. Re:Just one detail they've overlooked by Karl+Cocknozzle · · Score: 1

      Well, the vandalism aspect can be "solved" by the simple means of on board video cameras. And since entry to the taxicab would most like require some form of ID prior to the doors unlocking, you could be pretty darn sure as to the identity of the passenger. And the "official" rational for the camera? Why, it's to gauge the customer's reactions to the advertisements. After all, that lets the system present advertisements that the customer finds more receptive.

      George Orwell didn't go far enough. Google is correcting that mistake.

      ...Because on-board video cameras can't be vandalized, of course! And it may be the case that you have to identify yourself before the door opens on the car, true, but that doesn't stop a vandal from hopping in one of the other doors and damaging the car after you've identified yourself... Or they could just steal your mobile phone and summon a robot car with the robot car app...

      Trust me: If it exists, there's a way to break it without getting caught. My first instinct is to use the technique used on british speed cameras: Kitchen plastic wrap strapped tight across the camera lens. If done correctly, the camera doesn't look "broken" to a casual observer, but this effectively renders images from the camera a useless, blurry, translucent mess.

      --
      Who did what now?
  21. Futurama by Anonymous Coward · · Score: 0

    Leela: Didn't you have ads in the 21st century?

    Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.

  22. What is it then? by SuperKendall · · Score: 4, Funny

    What is Glass with networking disabled? Just a device to trick people into punching you for no reason?

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:What is it then? by Anonymous Coward · · Score: 0

      You deserve it!

    2. Re:What is it then? by lgw · · Score: 4, Funny

      I was with you up to "no reason".

      --
      Socialism: a lie told by totalitarians and believed by fools.
    3. Re:What is it then? by CanHasDIY · · Score: 1

      My kingdom for a mod point!

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    4. Re:What is it then? by viperidaenz · · Score: 1

      People have been doing that for years already. Many a time a man's mouth broke his nose.

    5. Re:What is it then? by Anonymous Coward · · Score: 0

      What is Glass with networking disabled?

      It's Nerd mating plumage.

    6. Re:What is it then? by SuperKendall · · Score: 1

      It's Nerd mating plumage.

      Dating a woman using network-disabled Glass is like dating a woman while stuffing zucchini down your pants.

      It's false advertising. Either way, eventually she's going to ask you to perform and be VERY disappointed.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    7. Re:What is it then? by MitchDev · · Score: 1

      Amen to that.

      Google glass is just a way for "little brother" to play "Big Brother", or just look like a major tool.

  23. IF by Zexter · · Score: 1

    The software is opensource, then I have no problem with the ads. Shit, they could probably GIVE AWAY refrigerators and still make tons of money through the ads.

  24. I foresse a world by gurps_npc · · Score: 3, Interesting
    where people burn the Google campus to the ground and spit on it's grave.

    Yes, I see where they would want that.

    Yes, I see how looking at facebook et al. makes people think that privacy is dead.

    I also realize that we are still in the infancy of the internet revolution and you can't project current uses forward, but instead must realize that the tide will turn against them.

    We are currently in the pre-OSHA stage of the Internet Revolution.

    Just as people had to fight for safety and work limits during the industrial revolution, we will end up stopping people from abusing our privacy. It just takes a little bit of time for the regulations to catch up.

    --
    excitingthingstodo.blogspot.com
    1. Re:I foresse a world by geekoid · · Score: 1

      You play GURPSs. Any opinion you have is therefor useless, if not just plain wrong.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:I foresse a world by bughunter · · Score: 1

      No, he's gurps_npc.

      GURPS plays him.

      --
      I can see the fnords!
    3. Re:I foresse a world by gurps_npc · · Score: 1

      Actually when I got my first personal email address, I had just written a piece of software that created GURPS npcs.

      --
      excitingthingstodo.blogspot.com
  25. Does Google also forsee by Anonymous Coward · · Score: 0

    subsidizing my internet bandwidth and electricity bills for all these ads they want to continuously display?

    1. Re:Does Google also forsee by viperidaenz · · Score: 1

      Google isn't responsible for delivering you any ads on the internet, except when you use their services. It's the websites you visit that include the ads. You should be asking them for subsidies, not Google. Although, they'll probably return the favour, asking you to pay to view their websites they pay to run.

  26. It could be worse... by The+Altruist · · Score: 1

    Me: *digging in fridge looking for a midnight snack*
    MS Clippy: Uh oh! It looks like you're about to go off your diet again! Would you like help with that?

    1. Re:It could be worse... by viperidaenz · · Score: 1

      MS Clippy: Here's some alternative foods that are better for you and other people who like foods you also like enjoy as well.

      That's actually kind of helpful.

    2. Re:It could be worse... by Bing+Tsher+E · · Score: 1

      Clippy: Now that healthcare is publicly funded it is all our responsibility to stay healthy. Your old favorite snacks have all been disposed. Have a carrot or some celery.

    3. Re:It could be worse... by viperidaenz · · Score: 1

      Good thing unhealthy food is so packed full of preservatives you don't need to refrigerate it anyway :D

  27. They over estimate my desire... by Anonymous Coward · · Score: 0

    to bring their junk into my home. I

  28. Colonoscopy by PPH · · Score: 1

    n/t

    --
    Have gnu, will travel.
  29. F*** google by Anonymous Coward · · Score: 0

    I will rip the fing screen off the fridge with my bare hands if I have to. We have done really well getting rid of the sickness that is advertisement. We don't watch tv and at all times we have adblockers on the computers. (except the ipad which I refuse to use for web browsing)

    The only things left are ads on billboards and music radio station ads... we just turn it off when the ads come on. Mostly we stick to npr otherwise.

    1. Re:F*** google by viperidaenz · · Score: 1

      How about instead of ripping out the screen, you don't buy the product that has functionality you don't want.

  30. New! by msobkow · · Score: 1

    New! Google Watch!

    It can't tell you the time, but it monitors everything you do.

    --
    I do not fail; I succeed at finding out what does not work.
  31. What if Google partners with Airlines by Anonymous Coward · · Score: 0

    The most intrusive ads for me are already the airlines ads played on the seatback screen two feet in front of your face.
    Imagine if Google would display helpful ads based on your itinerary. The flights to Vegas could become very interesting...

    1. Re:What if Google partners with Airlines by turning+in+circles · · Score: 1

      I usually just put a piece of paper over the screen for the duration of the flight. Sometimes I even leave it for the next customer . . .

      --
      Might as well face it I'm addicted to data.
  32. Then google can f**k off by Anonymous Coward · · Score: 0

    I won't be buying their products then

  33. Just fuck you, google by Anonymous Coward · · Score: 0

    Btw, do they also foresee the number of glassholes' noses that are currently being broken worldwide on a daily basis? No joke, every day there's a new story. And hopefully many more.

  34. Mike Judge is a prophet by Anonymous Coward · · Score: 4, Insightful

    Just watch Idiocracy

    1. Re:Mike Judge is a prophet by Anonymous Coward · · Score: 0

      Idiocracy is supposed to be funny because the sheer absurdity of it all.

      It is not so funny anymore.

    2. Re:Mike Judge is a prophet by avandesande · · Score: 1

      I took it as the natural progression of current trends.. more of a commentary on current society.

      --
      love is just extroverted narcissism
    3. Re:Mike Judge is a prophet by Anonymous Coward · · Score: 0

      Idiocracy is supposed to be funny because the sheer absurdity of it all.

      It is not so funny anymore.

      True, it was far too optimistic. Only the TV screen was mostly covered in advertisements all the time.

  35. if is free. by guantamanera · · Score: 1

    If they give the appliances and car for free then I can see myself allowing advertising to some point.

  36. Does anyone look at ads anyway? by dak664 · · Score: 1

    I have script and ad blocks and bogus host file entries to speed up browsing but can honestly say I don't pay attention to ads when they get through, When looking for something to buy I do the search and find it hard to believe unsolicited ads bring in any customers.

    Are there really people who click through and buy something because an ad says they need it?

    1. Re:Does anyone look at ads anyway? by turning+in+circles · · Score: 1

      What I hate is when I go to a website, and then all I get for the next week are ads from that website all over my other screens. Makes me want to scream, and actually is a large disincentive for going back to that website short of an Onion Browser (yes, StubHub, that's why I won't buy tickets from you).

      --
      Might as well face it I'm addicted to data.
    2. Re:Does anyone look at ads anyway? by ruir · · Score: 1

      What about giving up porn sites and start using adblocker?

  37. The more they advertise, the more I ignore by ewibble · · Score: 4, Insightful

    I think advertisers are shooting themselves in the foot with this, I have recently noticed just don't believe a word any of them say anymore, Its like I am building up an immunity to them, and they need to create bigger and bigger lies, ops I mean deceptions.

    Before I saw a sale advertised as "Demolition", I went in and it was 10% off, well I could negotiate that any time, hardly a demolition sale, now I just don't even bother going in. If I need something I go in sure, but I don't go in because of a sale or stated discount, because they are so likely to be lying that it is not even worth the effort step inside the shop to find out.

    My daughter asked me how much I believed the advertisements on TV, and I said not at all, I then started paying attention to the ads and rating if I believed them, and if i thought they where using hiding some important fact from me. The answer was unless it was a public service ad where they where not trying to sell me something, like don't speed, I didn't believe them at all. And even public service advertisements I think they are fudging the truth in order for them to get me to do what they think is best for me.

    What we need to do is start charging to be advertised to, I think this specifically applies to junk mail, which goes directly in the bin, since I have to pay to dispose of it.

    1. Re:The more they advertise, the more I ignore by Anonymous Coward · · Score: 0

      Typically the ads say the exact oppisite of the truth. Examples are fastfood chains saying their food tastes great and can be healthy or oil companies saying they care about the enivroment. If these things were true they wouldn't need to fuckin' shout it from the rooftops.

    2. Re:The more they advertise, the more I ignore by Anonymous Coward · · Score: 0

      Before I saw a sale advertised as "Demolition", I went in and it was 10% off...

      Are you sure it wasn't advertise as a Decimation Sale? Yuk yuk yuk

    3. Re:The more they advertise, the more I ignore by Oligonicella · · Score: 4, Interesting

      When my daughter was young, we had a little exercise. During the commercials I would ask her "What is it you think they want from you? How are they trying to convince you? Do you think they're lying?" In time, that was the way she looked at all of them. Programmed cynicism.

    4. Re:The more they advertise, the more I ignore by Anonymous Coward · · Score: 0

      I think I saw, within the last year, an ad that said you don't need to change your lifestyle, yet in the disclaimer seconds later, mentioned something about needing to exercise and perhaps eat a proper diet, or something like that. How is that not deceptive advertising?

      If the smart device comes at a cheaper price, but with ads, fine. Kind of like the Kindle versions.

    5. Re:The more they advertise, the more I ignore by Anonymous Coward · · Score: 0

      I hadn't considered that. Possibly with a kid on the way, it's worth noting. Thanks!

    6. Re:The more they advertise, the more I ignore by viperidaenz · · Score: 1

      Perhaps they don't care what you think. You're old, you're set in your ways.
      Perhaps they care what your daughter thinks. She's tomorrows next consumer.

    7. Re:The more they advertise, the more I ignore by phantomfive · · Score: 1

      Good strategy

      --
      "First they came for the slanderers and i said nothing."
    8. Re:The more they advertise, the more I ignore by Anonymous Coward · · Score: 0

      If you really want to stick it to them, abandon TV and movies completely. They can't do much without a captive audience, which (hate to break this to you) is precisely the objective of TV and movies.

    9. Re:The more they advertise, the more I ignore by jenningsthecat · · Score: 1

      I think advertisers are shooting themselves in the foot with this, I have recently noticed just don't believe a word any of them say anymore...

      What I think a lot of people are missing is that individual advertisments don't need to work, (in the way that they are no longer working on you), in order for advertising itself to work.

      Advertising establishes its own culture and its own set of expectations. It creates its own zeitgeist, one in which consumerism is the 'ism' of the century. One only needs to hear about young women starving themselves to death to be fashionable, or obese people eating themselves to death on fast food, or people ending up bankrupt buying shit they patently don't need in order to be happy and fulfilled, to realize that advertising works big time.

      Advertising is the umbrella propaganda organization under which all consumer-oriented corporations operate. If one advertiser's ads fail for him, chances are they are working for some other company, (perhaps even a nominal competitor), and vice versa. If one ad doesn't getcha, another probably will - if it doesn't induce you to buy a specific product, it probably at least makes you more likely to buy something at some point in time. The conspiracy theorist in me thinks this was the plan all along, while my rational side says that things just evolved this way.

      In either case, if advertising didn't work, it would have died out long ago.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    10. Re:The more they advertise, the more I ignore by Anonymous Coward · · Score: 0

      Are you sure you're not being influenced more subtly? For instance, before deciding to buy something, it's useful to know it exists and is available, to have an idea of how it could be useful to you and feel as though it is socially acceptable to purchase it. Personally, I think advertising influences all of these for me, however sceptical I am.

      Would so many people own smartphones had they not been fed, by advertisements, the idea that smartphones are useful and normal? I doubt take-up would have been anywhere near as fast. (Need to build a market? There's an ad for that!) This is one thing I've definitely ignored advertising on (I think the benefits are not as great as they are implied to be), but I'd be surprised if I'm not influenced about other things instead, particularly things which I take less of an active interest in.

  38. Don't purchase by Anonymous Coward · · Score: 0

    The solution is simple: don't purchase these types of devices. There is more than one supplier of refrigerators, thermostats, glasses, etc. These companies do not hold a monopoly in their respective markets.

    For example: it is still possible to purchase a completely mechanically controlled refrigerator with a mechanical thermostat and defrost control (no keypads, no advanced CPU controls, no circuit boards to fail with the latest power surge) which still have a respectable low energy utilization. When you stop looking at the wiz-bang features and purchase items for what they actually do, the cost drops and these gimmicks don't exist.

    I'm not saying advanced controls aren't helpful (some appliances need these advanced controls), just stop this design cycle where everyone races to the bottom (cheapest).

    Take a closer look at the Nest thermostat (which Google just bought). For a device that is supposed to perform a simple climate control function and reduce energy usage when away, it does a rather piss-poor job of it (check out their own community forums, there are more than just a couple of users experiencing issues). Try it with a heat-pump with standard electric heat backup (fairly common) and look into their recovery algorithm (hint: IT SUCKS), almost every other competitor has been making thermostats for years that performs this basic control better.

    It is amazing how many people will defend their devices/purchases, with all the latest features and cool factor, when the basic functions perform so horribly.

  39. Dana's not here, man! by Thud457 · · Score: 1
    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  40. What! by Stormy+Dragon · · Score: 3, Funny

    There's no way I'm going to accept advertising on my souvenir Iron Man 3 soda cup!

  41. Social collapse at Google? by Futurepower(R) · · Score: 2

    In my opinion, Google seems to be degrading rapidly, along with the other social collapse happening in the U.S., documented in the book, The Unwinding: An Inner History of the New America.

    1. Re:Social collapse at Google? by Anonymous Coward · · Score: 0

      In my opinion, Google seems to be degrading rapidly, along with the other social collapse happening in the U.S., documented in the book, The Unwinding: An Inner History of the New America.

      Degrading? LOL Google was always an ad company first and foremost and only fools bought into their "do no evil" marketing.

    2. Re:Social collapse at Google? by vandamme · · Score: 1

      I give Google a big gold star for bringing a sort-of Linux to the masses. Hopefully, they will kill Microsoft. Then, of course, we'll have to find something to kill Google.

    3. Re:Social collapse at Google? by toddestan · · Score: 1

      Actually, one of the reasons why Google became so popular so quickly was their search page and results were clean and free of ads compared to their competitors at the time, which had busy and cluttered homepages and results stuffed full of ads in their heavily branded "search portals". Of course, that their search engine itself was very good at finding what you were looking for didn't hurt either. It was only later that Google expanded into other areas and became the advertising behemoth it is now (not to mention also letting their search engine go to shit). In many ways Google resembles the other search engines it crushed back in the early 2000's.

  42. adblock plus! by Anonymous Coward · · Score: 0

    i forsee installing adblock plus on my refrigerator then..

  43. Totally off topic but... by Lab+Rat+Jason · · Score: 1

    .... the username 'Escort Wagon' painted a picture in my head that had nothing to do with cars. I'm still smiling about it. Thanks for that.

    --
    Which has more power: the hammer, or the anvil?
  44. Reminds me of the book Feed by Causemos · · Score: 1

    Surprising relevant

    From Wikipedia:
    Feed (2002) is a young adult science fiction novel written by M. T. (Matthew Tobin) Anderson. The novel focuses on issues such as corporate power, consumerism, information technology, data mining, and environmental decay, occasionally from a sardonic perspective. The novel depicts American society's descent into a culture that revolves entirely around advertising and corporate gain from the perspective of an American teenager and his friends.

    http://www.amazon.com/Feed-M-T...

    1. Re:Reminds me of the book Feed by Bing+Tsher+E · · Score: 1

      Pohl and Kornbluth wrote 'The Space Merchant' back in the 50's. Absolutely check it out if you've never read it.

  45. a nightmarish sci-fi story predicted this by Anonymous Coward · · Score: 0

    Decades ago -- who was it who wrote that short story?

    The only place anyone could hide from the damn ads was in prison, and the narrator's grandmother did something to get locked away, and when she explained why, the narrator thought, hmmmm, I bet I could sell ads into the prisons ...

    At least with the prior art Google can't patent the idea.

  46. we were warned by DriveDog · · Score: 1

    Reminds me of Idiocracy, Robocop, and a number of other films featuring dystopian futures.

    1. Re:we were warned by fahrbot-bot · · Score: 1

      Reminds me of Idiocracy, Robocop, and a number of other films featuring dystopian futures.

      I'm thinking Max Headroom.

      --
      It must have been something you assimilated. . . .
  47. Google mania by UberOnTime · · Score: 1

    Who said you couldn't make money from a thermostat that sets I you kitchen. Google is changing our way of thinking. Soon we will have direct on-demand postman in every local city.

    --
    tumentadivine
  48. Posted on Nest's discussion board: by jcr · · Score: 2

    I purchased my Nest thermostat before the Google buyout, and I've been quite happy with it to this point. I would like to make it clear though, that this device is MY property and not Google's.

    DO NOT ATTEMPT to spam me through my thermostat. The first time this happens, I will demand to return my thermostat for a full refund, and if that refund is not forthcoming, I will be the named plaintiff in a class action to compel Google to either cease and desist all advertising on devices I own, or remit a full refund of my original purchase price.

    I do NOT consent to spamming, ever.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:Posted on Nest's discussion board: by Anonymous Coward · · Score: 0

      Which is now why I will not buy a Nest.
      I am sure buried deep within the mumbo jumbo bullshit language in the TOC etc that by buying it you give them permission to spam you.

    2. Re:Posted on Nest's discussion board: by Anonymous Coward · · Score: 0

      Hehe. I don't think there's any danger of it happening but I'd like to see Google start showing ads on your thermostat just to watch you freak out.

  49. Dear Google: No f*cking way by Anonymous Coward · · Score: 0

    Thanks.

  50. I can see it now by TMYates · · Score: 1

    Think about what their thought process might mean for some Android devices:

    Before we establish your call, you must watch a 30 second Ad. Only after the first 10 seconds will you be able to skip. You can skip every 20 Ads.

    Just look what happened to YouTube.

  51. Really? by Anonymous Coward · · Score: 0

    If they think I'm connecting my fridge to the internet they can go fuck themselves. Seriously? A fridge is just a heat pump, anything more is creature feep and (as presumably more expensive, prone to breaking and irritating) to be deplored.

  52. We should be making money from this by EMG+at+MU · · Score: 1

    I really think consumers should own their own behavioral data / preferences. I'll agree to put smart devices in my house if I control the data, I control who I give that data to, and I would only give that data out if it benefited me.

    Think about it. Maybe a national grocery store chain or two and GE want to get together and offer a subsidised smart fridge. I agree to let them monetize my spending habits and food preferences in exchange for the fridge being subsidised somewhat and targeted discounts for what I like to buy.

  53. Don Lapre by Anonymous Coward · · Score: 0

    Didn't Don Lapre attempt this business model and things turned out badly for him? Google should heed this... or just admit they are a bunch of scam-artists.

  54. Great... by erp_consultant · · Score: 1

    then Google can start collecting information on how often I open my fridge and then cross reference that with information from the supermarket (captured on those "loyalty" cards) that tells them the types of food I buy. From that they will determine that my diet is too high in trans fats and immediately notify every insurance company on earth to NOT sell me an insurance policy because of my poor dietary habits.

    Do no evil my ass. I don't trust any of those Google pricks with my information. Same goes for Facebook.

    1. Re:Great... by Anonymous Coward · · Score: 0

      Google has been doing this from the very beginning. Anyone who believes the "Do no evil" mantra deserves what they get.

  55. ads in car by Sloppy · · Score: 1

    As far as the automotive portion of this, they've overlooked a pretty critical detail...

    Are you sure they have overlooked this? I think the words "google" and "car" and "driver" have been used in a lot of sentences over the last few years, especially with the word "driver" modified.

    Make no mistake, there really is a vision here, and it's pretty damn clever (even if it's also insideous and horrible). Outside of dense areas with usable public transportation, a lot of "eye hours" are being "wasted" every day. Google is able to fund work on self-driving-car development, precisely because claiming this resource will be so much like finding the holy grail.

    Human: "Take me to Joe's Brewpub."

    Car: "Ok, here we go. By the way, Fred's Brewpub is also nearby and they have a new Imperial Red Ale that has received 14 positive reviews in the last 4 days. Would you like to g--"

    Human: "Take me to Fred's."

    Google: "Dear Fred, one conversion. That'll be a dollar, please."

    Joe: "Dear Google, I would like to place an ad."

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    1. Re:ads in car by Karl+Cocknozzle · · Score: 2

      Are you sure they have overlooked this? I think the words "google" and "car" and "driver" have been used in a lot of sentences over the last few years, especially with the word "driver" modified.

      They have a vision, all right: About annoying human beings with advertisements at every waking moment. The part I suggested they were overlooking was the part where it is, at present, illegal to do what they're talking about doing. Yes, of course, they're google and they have scads of money to buy whatever laws they want, but I mean today.

      --
      Who did what now?
  56. pwn to own=new normal? by triffid_98 · · Score: 1

    You know, it depresses me enough what we have to hack our phones to remove crappy "features" (disabled OS functions, bloatware) we don't want.

    I for one simply cannot wait to do the same to my new car/refrigerator/thermostat. In the meantime, one alternate plan that's worked very well so far is to not buy any new cars or refrigerators or $200 learning thermostats.

  57. Why do we still need Ads? by Anonymous Coward · · Score: 0

    Go to internet, push "shop" button and see the pretty Ads when your ready to shop. Advertisers are like the guys (trade name unknown) that used to club baby seals up north, it's just a job because: "I'm not evil". We hate you, really and truly, Bill Hicks was right, go kill yourself. What do they all think we sit around all day saying, "I haven't shopped since noon, I gotta buy something quick?"

    Not logging until Beta dies.

  58. I think we've lost the original purpose by holophrastic · · Score: 1

    "advertising" used to be about "advertising" the existence of a product or service. After all, how would I know that something's for sale without it being advertised?

    But really, I think we've fallen far far away from that. I know that laundry detergent exists. I know where to find laundry detergent too. If you want to advertise your detergent in the aisle at the store, that'd be great. But I really don't need you to yell your detergent brand at me when I'm at home. I'm not going to suddenly get up and go buy even more detergent.

    I'm not going to have ads on my fridge. Aside from buying commercial-grade fridges that don't even have water dispensers, let alone lcd screens, I do buy my fair share of duct tape -- for which I've never seen an ad. Actually, I buy Gorilla tape -- for which I've also never seen an ad. Both tapes do a great job of covering up LCD screens.

    But more than anything, this is what confuses me. I'm not going to spend any more money. I simply don't have any more money to spend. It's not like more ads will convince me to buy more of anything. So aside from shifting my brand loyalty from one brand of printer paper to another, I really just don't see the point.

  59. What smells? by Anonymous Coward · · Score: 0

    Amazing how quickly a company can go from loved to absolutely hated.

    I think part of this stems from failure to recognize Google as just another advertising company.

  60. Sure I would be willing by aepervius · · Score: 1

    There is always way to glue a carton over the advert screen and cut loudspeaker out.

    --
    C. Sagan : A demon haunted world:
    http://www.amazon.com/gp/product/0345409469/
    visit randi.org
  61. Please stop the madness with advertising by grheller · · Score: 1

    And I envision a time when it will be necessary to have a 'Do Not Advertise' registry with the government to protect us from assholes like you Google. I'm with the rest of them go ahead Google put your freaking ads all over our house -- I freaking dare you to. I'll abandon everything about your company, as a matter of fact since that comment to the SEC pissed me off so much I'm going to delete Chrome right after I finish this tirade. I encourage everybody else to do the same as a show of solidarity. Screw Chrome

  62. New business model!!! by BLToday · · Score: 1

    I have a "new" business for the future, sell things without advertising at a higher price.

    "Oh, you don't the Google refrigerator, it doesn't let you open the door for beer until you have watched 30 seconds of beer commercials. You want this model, sure it's a bit more expensive but there's no eye tracking and you'll avoid all the malware associated with the Google model."

    "Buy this thermostat, it lets you change the temperature without having to listen to beer commercials."

  63. I wrote Wladimir Palant of AdBlock by Anonymous Coward · · Score: 0

    By email (after he emailed 1st) If "Almost All Ads Blocked" can do these things:

    1.) Blocking out malware/malscripted sites (not just adbanners with bad code)

    2.) Blocking out Known sites-servers/hosts-domains that are known to serve up malware (especially "fastflux" types, the predominant design that uses host-domain names vs. IP addresses (far easier to 'kill' in the latter is why)).

    3.) Blocking out Bogus DNS servers malware makers use (via fastflux + rogue DNS servers).

    4.) Blocking out Botnet C&C servers.

    5.) Blocking out known PHISHERS.

    6.) Blocking out TRACKERS.

    7.) Blocking out SPAMMERS.

    8.) Getting you back speed/bandwidth you paid for by blocking out adbanners + hardcoding in your favorite sites (faster than remote DNS server resolution).

    9.) Added reliability (vs. downed or misdirect/poisoned DNS servers - since most are NOT patched vs. the Kaminsky flaw).

    10.) Added "anonymity" (to an extent, vs. DNS request logs).

    11.) The ability to bypass DNSBL's (DNS block lists you may not agree with).

    12.) Truly UNIVERSAL PROTECTION (since any OS, even on smartphones, usually has a BSD derived IP stack & hosts 99.999% of the time).

    13.) Faster & MORE EFFICIENT operation vs. browser plugins

    14.) Custom hosts files work on ANY & ALL webbound apps (browser plugins do not).

    15.) Custom hosts files offer a better, faster, more efficient way, & safer way to surf the web & are COMPLETELY controlled by the end-user of them WITHOUT having to know regular expressions.

    ---

    * Can you tell me WHY he refuses to reply?

    (I know why - he knows that if he admits hosts are more versatile, superior, & efficient than AdBlock - he's done: ClarityRay's going to assure that anyhow for him...)

    APK

    P.S.=> After all - that's an honest question!

    ... apk

  64. Sod of Google by Anonymous Coward · · Score: 0

    1. I will NOT be buying an appliance that sells/gives my info to anyone else
    2. I will NOT be buying an "ad supported" Appliance
    3. By the time this happens $30 tablets will be available which can host my shopping list , and they won't have ads on them
    4 Any Appliance that starts "phone home" behaviour will be removed from the net
    5 Any Appliance that starts "Phone home" behaviour will see the that IP block fire walled
    6 I will encourage everyone I know to do the same, and if need be help them kill the adverts/spying

    Google, you are about as safe a Buggy Whip makers, you are a one trick pony - adverts.
    The more adverts you push the less value each has, to try and keep the revenue up you will push more ads, thus lowering their value even more.
    There are so many ads now that people are becoming immune , its like living near a railway line, after a while you stop hearing the trains.
    There is also growing push back from consumers, we don't like being spied on!
    There is also a growing number of specialty search sites where you can compare prices from multiple vendors all at once, e.g. travel sites, and once you start using them, you book mark them and don't need to go near google to find them again.
    When (not if) will Samsung breakaway with their version of Android.... perhaps they will even start selling it/ giving it away to other 3rd party phone makers....

  65. I hope by Anonymous Coward · · Score: 0

    each of these comes with some gesture recognition hardware :)

  66. The Bigger Picture by Sir_Eptishous · · Score: 1

    To me, when I read things like this, I think about what this really says about our society and the current state of our civilization.

    Sure, I guess you could find some advertising going back to the stone age, but really, advertising didn't become the monstrosity it is until the last 60 years or so. And in the last 15, via the internet, it has just exploded.

    Ads, ads everywhere and not a thought to think

    The pedaling of goods and services, the saturation of commerce and advertising, however you want to analyze this, it is wrong, and it's not what the intelligence and creativity of the human race was meant for.

    Looking back on this time, historians and others will cringe...

    --
    We play the game with the bravery of being out of range
    1. Re:The Bigger Picture by ceoyoyo · · Score: 1

      We're too rich. Only a tiny fraction of the population actually has to do anything useful, so the rest engage in trying to sell each other stuff. Naturally when the majority of people are doing that, advertising gets out of control.

      Go to a third world country. Barely any advertising, and what there is is from the first world, and either accidental or half assed. People are too busy making food to make ads.

    2. Re:The Bigger Picture by LinuxIsGarbage · · Score: 1

      I'm reminded of the movie Idiocracy:
      http://lonniewest.com/wp-conte...

  67. Adblock by Anonymous Coward · · Score: 0

    Anonymous Coward foresees adblock, noscript and other privacy guarding items on their refrigerator, thermostat and glasses.

  68. I'll bet this won't fly in the EU by grheller · · Score: 1

    I'll bet appliances with advertising won't pass muster with the European Union, but for some reason known only to Allah our government won't see anything wrong with it. I guess that's because our legislators are all so freaking corrupt and figure it will be another way to line their pockets.

  69. Google's universe by Anonymous Coward · · Score: 0

    It's ads all the way down.

  70. I can see it now by Anonymous Coward · · Score: 0

    You've got milk... and mail.

  71. In the beginning, Google benefitted the world. by Futurepower(R) · · Score: 2

    Google did the entire world a HUGELY nice thing with Google Search. For the first time, humans were able to find the world's information.

    Remember the abusive Hotmail? Gmail is far better than any other email service, in my opinion.

    In the beginning, Google was not so adversarial to customers. In the beginning, Google was the best at what it did.

    I've thought about and studied the phenomenon of companies slowly degrading for decades. Hewlett-Packard was already going downhill in the 1970s; the company was making data acquisition hardware that had an obviously unfinished design.

    Fairchild Semiconductor was, at one time, the best manufacturer of transistors. The company began selling power transistors with epoxy casing. The epoxy degraded the transistors. It seemed that Fairchild never recovered.

    Tektronix was a great company at one time; everybody in the tech world was impressed with Tektronix oscilloscopes. I suppose the good managers decided to move to other efforts. One problem was that Tektronix was not prepared for lower-cost competitors.

    More recently, Adobe seems to me to be on a long downhill slide; the PDF file formats were a gift to the world. Now Adobe seems to me to be becoming more and more aggressive toward its customers.

    Jamie Dimon of Chase Bank seems to me to be becoming tired of being CEO and making huge management mistakes for which there have been multi-billion dollar fines.

    1. Re:In the beginning, Google benefitted the world. by number17 · · Score: 1

      Google did the entire world a HUGELY nice thing with Google Search. For the first time, humans were able to find the world's information.

      First time? Really?

  72. No. by frAme57 · · Score: 1

    Not just no: fuck no.

    --
    "In a hierarchy every employee will rise to his level of incompetence". The Peter Principle
  73. They already do that by stobesel · · Score: 1

    While I hate the idea of ads on my refrigerator too, don't we already have that? My fridge and stove have "LG" stamped on them, my car has chrome logos all over it, pretty much everything I own basically carries an ad on it already! It just isn't animated yet.

  74. Like hell by Anonymous Coward · · Score: 0

    Like hell I will be seeing ads on my appliances. I will either avoid those appliances or disable them via network magic.

  75. Irony city, I can see it now by Tablizer · · Score: 1

    "Buy 2 Truman Show DVD's, and get one freeee!"

  76. I see by Anonymous Coward · · Score: 1

    I foresee Google executives being burned at the stake by a mob of people driven mad by having no escape from the constant advertising.

    Let's hope both I and Google are wrong about what we foresee.

  77. Next... by UltraZelda64 · · Score: 2

    Oh, great. Next thing you know, you'll be paying extra for absolutely worthless components added to appliances, just so it can sell you more junk. You'll end up buying a refrigerator with built-in temperature and humidity sensors. Why? Just so your fridge can tell you you need to buy a humidifier every winter, and try to get you to buy a central air conditioner every summer day you walk into the kitchen. Temp sensor go bad? Oh, don't worry--if you don't fix it, it'll just bug you that you need to get a new furnace every winter day until you get it fixed.

    Google, fuck you. And no thanks, you keep your ads away from my fucking appliances.

  78. Absolutely... by emaname · · Score: 1

    ...NOT!

    Not in my house.

    --
    An effective "democracy" creates the illusion the people have a say in their government.
  79. Google pulls an LG by Animats · · Score: 1

    Right. A good example is that in the Android "ice cream sandwich" release, Google deliberately broke on-phone voice dialing. Now, to get hands-free dialing, you have to use Google's voice search service, which logs everything you do for ad purposes. It also won't work if you have poor data connectivity but good voice connectivity, which is common when driving. Google's voice search service assumes the user is looking at the screen, which defeats the whole point of Bluetooth headsets.

    So there's Google, pulling an LG.

  80. Funny? by Anonymous Coward · · Score: 0

    there sure are a bunch of funny mother fuckers here for such a serious topic. Go ahead. Laugh. Make fun. We are killing ourselves and/or allowing ourselves to be killed. Poison in our food? Check. Unbelievably unhealthy food? Check. Being conditioned by media on what to do, how to live, what to think ? Check. Sniveling like a bunch of whiny little bitches every time 0.000001% of us is killed by a terrorist? Check. Yeah, I'm all over tonight.

        "...would you be willing to receive a brand new $2000 frig/freezer for free IF it showed ads on it?" The first thing I would do is break out the snips, torx, phillips and go to town on that bad boy.

    When I bought my Note 3 (off contract) the first thing I did was flash a new ROM. Screw the warranty. I want to control my device. MINE. Fuck them and that bitch ass pony that thinks its a horse they rode in on.

    I cut my cable TV because I refuse to have ads piped into my home to fuck up my son. He's only 7 for Christ's sake. Fight club was right. When my son asked me what those signs say (billboards), I told him that people are trying to get us to buy stuff we don't need to impress people we don't care about. He responded "That's kinda dumb". Ah, the wisdom of kids.
    When my son was 5 in preschool he told me that he and his friends were playing Power Rangers. Since we don't have cable or anything Power Rangers related I asked him what a Power Ranger is. He said "I don't know but they wanted to play. It was kinda like chase."

  81. Two words why it won't be that way by Anonymous Coward · · Score: 0

    Electricity bill.

  82. bullshit by Anonymous Coward · · Score: 0

    google foresees wrongly...

  83. Google turning into Facebook? by Anonymous Coward · · Score: 0

    Like the title says, is Google turning into Facebook? Google is starting to overreach now, people won't stand for it.

  84. Maybe if my refrigerator is free by rebelwarlock · · Score: 1

    Want to give me a free refrigerator, subsidized by ads? Sure! Other than that, you won't be getting my business if you want to put ads on your refrigerator. Take it or leave it.

    1. Re:Maybe if my refrigerator is free by ruir · · Score: 1

      Dont give them ideias. This actually remembers me of a british series, where the poor live in a cubicle where you have to pay to disable ads, or if you are broke have to actually seen them all time, where you cant turn TV off, and the wealthy live in regular houses by our standards.

  85. Not a sniff........ by Anonymous Coward · · Score: 0

    Fuck "smart" devices (which will be programmed to the abysmally low standards of much current technology so will fail horribly) fuck advertisements and fuck Google.

    'nuff said really.

  86. But but but but but... by soccerisgod · · Score: 1

    If you have ads on your fridge.. and it runs android... You'd have apps, right? But an app on a fridge - wouldn't it keep freezing? :O

    --
    If a train station is a place where a train stops, what's a workstation?
  87. @AC - Re:It looks like you're about to have sex! by nukenerd · · Score: 1

    Would you like me to order some cigarettes and a pregnancy test for you?

    Perhaps I'm unworldly, but WTF have cigarettes got to do with sex? Am I missing something? Unless it is what a turn-off they are, so they act as a contraceptive.

  88. Re: If I keep an open mind, I can almost understan by Anonymous Coward · · Score: 0

    I would mod you up if I weren't only a lurker. Excellent reference.

  89. And Then, Designer Eyes! by Anonymous Coward · · Score: 0

    Life is Art with a time lag.
    Actually, We Have Been Warned. But, who cares, right? And I thought the AI footwear/toaster sketches on Red Dwarf were really entertaining.
    Backup : https://en.wikipedia.org/wiki/Space_Merchants

    ... They outlawed compulsive subsonics in our aural advertising— but we’ve bounced back with a list of semantic cue words that tie in with every basic trauma and neurosis in American life today. They listened to the safety cranks and stopped us from projecting our messages on aircar windows— but we bounced back. Lab tells me”— he nodded to our Director of Research across the table—“that soon we’ll be testing a system that projects directly on the retina of the eye.
    “And not only that, but we’re going forward. As an example I ...

    - http://www.barnesandnoble.com/w/the-space-merchants-frederik-pohl/1116820048?ean=9780312749514

    There was something about train windows vibrating ads directly into passanger's heads?

  90. Why... by MitchDev · · Score: 1

    Would anyone buy these devices that have no real need for network access anyway?

    Have people gotten so stupid and lazy they can't open the fridge and look to see if they need milk or eggs?

    Do you fuss over the settings on your thermostat so often that you'd ever actually see any ads that appear there?

    Why would you want glasses that obscure your vision with "ads"?

    Most people are sick to death of ads and hate advertisers.

    Die already. If your home is wired for internet access, you already have the means to research new products without needing ads forced at you from every direction.