Microsoft Wants You To Trade Your MacBook Air In For a Surface Pro 3
mpicpp writes with news about a new Microsoft trade-in program to encourage sales of the new Surface Pro 3. Microsoft is offering a limited time Surface Pro 3 promotion via which users can get up to $650 in store credit for trading in certain Apple MacBook Air models. The new promotion, running June 20 to July 31, 2014 -- "or while supplies last" -- requires users to bring MacBook Airs into select Microsoft retail stores in the U.S., Puerto Rico and Canada. (The trade-in isn't valid online.)...To get the maximum ($650) value, users have to apply the store credit toward the purchase of a Surface Pro 3, the most recent model of the company's Intel-based Surface tablets.
So first Apple thinks its target customers are dumb enough to buy someone else's product by mistake, now MS too?
The MBA and MBP are both fine machines. My wife get's a computer that works most of the time. I get a computer with a bash shell on which I can do my thing. Neither have shown any tendency to falls apart, unlike every Asus, Lenovo, Toshiba and HP we've had.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
Trade in a real computer for a POS tablet no one wants...
Not likely...
Trade in a real computer for "store credit" towards an overpriced model of a POS tablet no one wants...
"Enjoy what you're doing! If it becomes drudgery, you're doing it wrong!" - Jim Butterfield
That trade in is simple enough - Do Not Want. Not even free.
I will take one of those used Airs off their hands.
In 'good' condition... they're worth more than that on Craigslist...
What this tells me is that Microsoft has given up trying to promote the Surface as a tablet. It's a laptop that happens to have a detachable keyboard. Note that they didn't even try to offer a trade-in of ipads for the surface, which would be a more reasonable comparison if the surface was successful as a tablet. The ipad is a different use case, and Microsoft just doesn't play well in that space.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
They'll do anything to pick them up cheaply, even trade some unwanted Surface 3's for some!
Jokes aside (and please don't mod for flamebait, it's sarcasm above, downmod for a bad joke if anything) ...
I don't think will go much. You're assuming that someone values their $1000+ dollar MacBook Air at $650 and values the Surface at something worth the discount. Considering the amount of work you'd have to do to migrate (either Windows to Mac, or Mac to Windows) you have to think about 200-300 realistically for swapping costs. Makes good headlines (as we see here) but won't help much.
To get one of the trade in Mac Book Air (s) ??
I am sure ebay is full of cheap damaged Macbooks which power on and don't have screen cracks or water damage. Buy for less than $650, resell Surface, profit!
Trade in a real computer for a POS tablet no one wants...
...and drive hundreds of miles to do so.
If Microsoft wants any uptake on promotions like this, Microsoft needs to get more aggressive about opening retail stores. The closest Microsoft Store is 112 miles away from where I live according to Bing Maps. But then Apple isn't a lot better, with a 90 mile drive to its nearest corporate retail store (as opposed to a local franchised dealer in town).
"While supplies last." That's the funniest thing I've heard all day.
Any insufficiently advanced magic is indistinguishable from technology.
Man. What idiot marketing shill came up with that harebrained scheme? Talk about corporate desperation. So we'll trade in a perfectly good MBA for half what it's worth in credit toward a glorified tablet that M$ can't seem to give away? (yes, I know that's last year's news but no reason to believe anything will change with version 3 IMHO). No thanks. I'm not really a huge fan of the MBA either, but this is ridiculous.
Deja Moo: The distinct feeling that you've heard this bull before.
If all I had were a bunch of crappy Surface Pro 3 bricks running some terrible version of windows, I'd trade it *and* pay you for your MacBook Air, too!
(written on a satisfied-customer's MacBook Air)
If anyone did take them up on the offer I'd be amazed.
Who sponsored your crappy hardware? M$oft. NSA again?
Last thing we need is your calling home Pukeware Pro
Try again but this time during Bingo for senior citizens. This is your target demographic.
Microsoft couldn't pay me to get a Surface, much less give up my Macbook
Make it 2 of your top of the line surface 3 pros and I will do it. Because you need to make it a sweet deal for me to jump to a platform known to have issues and very very low adoption rate.
Do not look at laser with remaining good eye.
If "every Asus, Lenovo, Toshiba, and HP" simply fell apart, it would probably be nationwide news.
But it's not, because you're a liar.
I'll give you $5 for your $20 bill!
I think I'm going to like this new MS CEO...
Microsoft is desperate.
How can you tell?
Let's reverse this...can you imagine if Apple gave a similar $$ discount on Macbook Air & iPads in trade for a Microsoft Surface?
bummed out x-mas gift recipients would line up around the corner!
Thank you Dave Raggett
Seriously. I love the MacBook Air I got a couple of years ago. The thing works very well, and even runs the occasional VMWare Fusion image of Windows 7 I need to run occasionally off of a portable thunderbolt drive. On a whim I got one of the earlier Surface tablets when the wife and I were in Vegas and they had a Kiosk where they were practically giving them away - but for the life of me still cannot use it for anything truly productive.
Trade in a MacBook Air for a surface?! Sorry Microsoft. You've been a day late and a dollar short ever since Ballmer pissed on the idea of tablets and smartphones and Apple smoked you and ate you for breakfast. Apple would have to skullf**k a small, disabled child onstage during their next keynote to even _think_ of falling behind enough for you to catch up to relevancy.
Microsoft - As long as I can virtualize your OS, take a snapshot and rollback when your OS takes a dive and run it all on a machine that, you know, _works_ I won't buy another piece of hardware branded by you. Ever.
And as another poster mentioned, "While supplies last." Really? Wow, even with Steve "Developers Developers Developers" Ballmer gone, you _still_ have a great sense of humor.
Never have a philosophy which supports a lack of courage
Who would do it? Nobody.
It really isn't. I bet all of 2 people take them up on this offer, and only then because they are dazed and confused.
Fortunately, I was not drinking any liquid at the time I read this article. I would have spoilt my carefully maintained MBA keyboard and screen.
Windows 8.X IS A F'ING MESS! I have a visceral dislike of it. And if one with geekish traits has trouble navigating the thing, you seriously expect novices to get to first base with it? The damn "charms" hidden bar, (which is where the important stuff hides) resists being found where the documentation says its supposed to be.
Microsoft would do better to port their enterprise software in such a way that it is platform agnostic because I'm not planning to recommend companies deploy windows 8 anytime soon.
Here recently I run by the store on the way home to pick up some milk. Was in a rush and left my Surface Pro on the front seat, in plain view.
When I came out, I discovered someone had broken into my car and left three more Surface Pro's :(
And this deserves a whole article on slashdot ??
Learn to read Mr.Keyboard Commando, or did you purposefully snip the "we've had" of the end of his sentence for the sake of an arguement ?
Can you prove than none of HIS laptops haven't fallen apart as he claimed?
I see you "liar" insult, and raise you a "dumb twat"
Microsoft wants Apple users to trade their laptops for Microsoft tablets. How thick are they?
Next up: Microsoft wants you to trade your Playstation 4 in for an Xbox One and only offers you a 200$ rebate for for it, too.
Get free satoshi (Bitcoin) and Dogecoins
Inspirion 1720 is going strong after 7 years of non stop usage and it runs flawlessly with Linux Mint 14/Mate. Only thing I replaced was to put in a SSD and I spilt a full glass of beer on the KB which eventually need to be replaced. So does that make Dell's as good as your Mac's?
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
I don't even like Apple and I wouldn't trade a macbook for a surface pro. Hell, I'd be hard pressed to trade my first gen Nexus 7 for a surface pro.
Gosh, why not? I can see someone looking at their MBA saying, "It works perfectly, has a great OS, awesome battery life, and does everything I could ask for and does it fast. I need to dump this for a barely functional device with an actively antagonistic OS sold by a company unable to secure a wet paper bag or make software that works acceptably. All this for far less battery life and far more money. I wish I had 2 MBAs to trade in!",
Back to the real world....
Did I mention that the day after the S3's release I was at a press event on a bus full of journalists. Anand has his S3 and in less than 24 hours it broke. The entire bus full of tech journos all concluded it was better that way.
That said, some people do like it. Microsoft traded in an absolute monopoly lock on the desktop to cater to 10% of their base. Clever that MS management, clever.
-Charlie
I stand outside the MS store with a sign: "I'll pay $660 for the first working 2012 or later MBA 13 4/256" They get their cash, I get a very nice MBA for a song, and if the Surface3 is all that they'll still head into the store and buy it. MS store managers can't legally use a taser, right?
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
Microsoft must be really desperate.
No thanks.... oh, and no thanks on that Air thing either... love my Nexus 10 tablet. :)
It might be, every Macbook I've had has pretty much fallen apart, plus the OSX also has built in backdoors. Of course, I wouldn't use either of them anymore....... you'd have to be a fool.
I say again "HA!". I think I would rather use something with MacOS than Win8. MacOS was designed for idiots, Windows 8 was designed by idiots.
Yeah, okay. Good luck with that.
I currently have a Surface Pro2 with Ubuntu running. It is my first non-Apple computer in more than 10 years. Which I bought reluctantly when my previous MacBook died and did not like any of the current out-dated models.
For the most part, everything in Ubuntu runs great on the Surface Pro2, except Wi-Fi which is flaky due to sucky proprietary Marvell drivers.
In any case, it is now my primary work computer, and I am very happy with it, although I do really like the newer Surface Pro3 with larger screen and better kickstand.
Apple MacBook Airs are horrible out of date compared to Surface Pro2 & Pro3. No retina display, no touch display, and no pen input. And I trust Linux much more that NSA backdoor'ed OSX and Windows.
The fact is that Microsoft is now making excellent laptop/tablet hardware, even though their OS has issues. I wish that people look at things objectively and stop giving praise to a company that use to innovate but now refuses to upgrade hardware to meet customer's needs. (I am still
Surface Pro series just keeps getting better. Looks like apple is going to have its ass handed to it. As soon as Microsoft releases a file manager for wp8. ..
.
Oh. Nevermind, and you cheap linux morons can't afford it anyway.
I've recently started school and shopped around for a small device that would allow me to take notes in class. It came down to the Mac Book Air and the Surface Pro 2. Ultimately, I realized that there was no way the Surface would balance on those half desks in the lecture halls of my school. I decided I needed a keyboard that would support the screen. The Surface just can't do that. The designers assume you will be sitting a full desk.
-- A cat is no trade for integrity!
You would need to give me an equivalent tables plus at least 100 dollar so I can rebuy apps.
The Kruger Dunning explains most post on
The non-RT surface was never a tablet competitor.
Virtually all the software people run on x86 is primarily designed for desktop use, and the gap between it and tablet universe's UI and software base progress is widening, not shrinking.
Apple killed them for two reasons - Apple understood the fundamental difference between how consumers use tablets and computers and catered to each market appropriately (rather than a half-assed worst-of-both-worlds one-size-fits-all attempt at both)... and (with the relatively recent exception of the screen specs) Apple killed MS on ultrabook hardware - while microsoft was selling Ultrabook (x86, non-RT) surfare with i3, a single USB port, 64-128GB storage and 2-4GB RAM (poorly suited for both desktop use and tablet use), MBA's have been doing i7/8GB/512GB for 3 years now, fit in well with desktop use, with all above-baseline upgrades but the SSD coming at a relatively minor cost increase.
In short, Apple has been selling grown-up computers cleverly disguised as ultrabooks, which people already used for work. Microsoft has been selling not-quite-grown-up computers stupidly disguised as tablets.
More (either more specialised or more under-the-hood) reasons people feel MBA's win out by a landslide -
- Server-grade external I/O - I run an nVidia Geforce660Ti eGPU, on native Windows, on my MBA thunderbolt port. I can game, desktop-hardware-grade, driving a 30'' screen on my MBA. I outperform recent alienware laptops.
Others use that I/O for external storage.
- Internal I/O - An MBA2013 with a 256GB or higher SSD does sustained read/write of ~650-700MB/sec - due to the absence of a SATA controller (raw PCIe storage ftw).
- MBA adds OSX to the list of OS's you can easily run (I personally prefer it for everything but gaming as the native OS and run everything else (windows for work, linux) in VMs)
- If you're on an apple home environment (phones, audio/video-sinks, etc, macs do more).
So now Microsoft matched the CPU/RAM/disk specs of (the now nearly a year old) MBA. Okay.
Not quite so on the I/O, but that's a niche most non-techo consumers neither understand nor care about.
Until Apple release their update, Microsoft is ahead on screen capability (res and touch) and cost. On paper it looks "fair enough".
Sadly for them, it's not as simple as a specs comparison. This isn't a showoff between gaming motherboards on Toms Hardware.
They're still dead though - not having understood what Apple did.
Apple didn't justify producing the MBA in the millions (=MASSIVELY underpricing every ultrabook on the market) by raiding Lenovo's x-series or Sony Vaio ultrabook userbases (which were MUCH, MUCH smaller - tens of thousands rather than millions).
Apple justified it by raiding THEIR OWN MOMENTUM - their very own *existing install base* of cheap macs - the white plastic toilet-seat-cover macbooks.
Back in MS land, what MS's dumbshit marketers don't understand is that the only people who need Surface 3's today are not mac users with MBA's (who are very unlikely to touch a surface... particularly those with a brand new 2013 MBA), most mac users not leaning towards mac products for specs anyway, and those that do (like me..) Microsoft can't really sway because it loses out on those.
The people who need those surface 3's are the HUGE install-base of people with an old desktop PCs, Microsoft's equivalent of the toilet sear covers.
Sadly, Microsoft has NO CLUE how to go to market and reach that userbase with the surface... which is why they'll sell too few surfaces, lose money, not justify the supply chain, not be able to go to scale on their production, fail to woo their partners into making their own (like google did with android) with a credible reference platform, fail to drop prices sustainably... and have Apple eath their lunch for another year.
I would have liked to see better competition.
-
Think of it as trading your new hope for a phantom menace.
...Ford is offering a rebate on a new Fiesta (with power locks and windows!) for anybody willing to trade in their Tesla Model S.
Apple commercials show people doing actual useful things with their gear. MS commercials show people magically dancing through time and space with their gear.
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
Trade in my Ferrari for a ford? are they nutz?
I understand one have to abandon its MacBook to Microsoft to enjoy the deal, is that right?
What Microsoft will do with the MacBook? And the data it contains?
I have had about the same experience, with one exception. In 2006 at a new job, my employer bought me a 17" HP that was built like a tank and worked flawlessly for six years. Of course it cost more than a comparable Macbook at the time. Battery life was awfule, as in I had to buy new batteries every 18 months, but it worked great. It also weighed as much as a tank. I currently use a 13" Retina Macbook Pro that is better in every way.
Some mornings it's hardly worth chewing through the restraints to get out of bed.
Hahahahahahah yeah fucking right I'll trade my laptop in for a shitty Windows-based ipad knockoff, sure why not.
I used to be a die-hard Windows user throughout the 90s and early 21st century. Until 2011 when I bought my MacBook Pro. I've now come to the sad realization that, in the post Windows XP world, Windows sucks. My employer even gave me a Lenovo ThinkPad to use last year and it sits on my desk collecting dust while my own personal MacBook Pro does most of the work. Apple just makes a good, solid machine that just works. Most of the "clone" manufacturers make cheap crap systems for $300 a pop that you'll replace every year because they'll fall apart. And don't even get me started on "Windows 8".
I first thought this was a joke but apparently they really think people will turn in a Macbook Air and then pay almost $500 on top of losing their Macbook Air. This reminds me somewhat of the HP tablet discount fail.
Nice try at sounding like you have a valid argument, but even your own link doesn't support your claims. I don't know if you're just a fanboy or display this glorious level of intelligence in general, but either way your should have been modded "troll" or just ignored. Let's break down this BS and obvious bias of yours, shall we?
The "M$" was a pretty good clue that you were incapable of giving a rational argument. However, the giveaway was the fact that you used a story that talks about how the first generation of product line X (Surface RT tablets) sold poorly. Specifically, you use that story to claim that the manufacturer "can't seem to give away" the third version of product line Y (Surface Pro), which has sold fairly well and sometimes had trouble meeting demand. I mean, seriously, the entire content of that article aside from the second paragraph doesn't even mention the Pro, and when the article was written the Pro had only just gone on sale in a few markets... and sold out in many of them just as fast (as the comments are quick to point out). Notice how there wasn't even a third version of the RT announced? The RT line is crap, mostly due to Microsoft intentionally making it crap, but the Pro line has done quite well.
There's no place I could be, since I've found Serenity...
..... I'll trade my Macbook Air in for a Surface Pro 3!" .... said no one, ever.
And the circle of life continues to spin, occasionally wobbling on its axis thanks to the weighty presence of dumb.
You don't even know the difference between the Surface RT and the Surface Pro, do you? I'll grant you the branding is idiotic, but I can tell you're an idiot even though you didn't specify which Surface you bought. The RT line is the one that they've had trouble selling; the Pro has never been available anywhere near so cheap as you suggest, even when dumping the old inventory after a new version came out.
You're like somebody claiming they'll never buy an iMac because they once bought an iPad and couldn't figure out how to run Photoshop on it or hook a mouse up to it. Seriously. You're being *exactly* that stupid.
There's no place I could be, since I've found Serenity...
...from my cold dead hands...
One of the most intriguing areas of marketing is irrational consumerism.
It flies in the face of economics and common sense.
I've tried, several times in different businesses, giving products & services away for free to cultivate a customer base.
People love free stuff and value it right?
Actually, no.
What I've learned from doing this is that people only value things that you make them pay for.
If you drop the price of something, or make it free, the consumer perceives the value of what you gave them as low or valueless.
You discover this later when you turn off the freebies, or raise the price.
Charge a premium for your product, or service, and your consumer will, in most cases, believe it's worth it and treat it with reverence.
Apple's been clever at never dropping the perception of value in what they make, thus maintaining the value of their brand.
You'd think those well educated, experienced, business types at Microsoft would know better.
They really need to address the already dreadful consumer perception of the MS brand value and this is doing the opposite.
they can't afford Apple products either. After all, if I had a Surface Pro 3, and I could sucker someone into giving me a Macbook Air for it, I'd do it in a heartbeat.
I'm going to do this with the Airs I bought for my kids to use at school.
Right after I trade in my Cadillac and some cash for a Kia. Then I'll pay more to trade in this Retina Pro for a Samsung tablet.
hawk
I actually did switch from a 2011 Macbook Air (the dual core 2GB RAM, 13" model) to a Surface Pro 1, a little while before the Surface Pro 2 came out. Why? Because, through gradual changes in my client base and their worlds, I found myself spending more and more time in powershell, Hyper-V management and other purely Microsoft centric tasks. So I ended up Bootcamping my MBA to Windows 8 (required for Hyper-V 2012+ management), so it was now basically a PC, anyway. Then, once a guy next to me got a DynaDock with his Surface Pro, I realised I could dock it to a couple of nice, big monitors and keyboard and mouse and it's frankly more powerful than my 2011 MBA was.
So I sold my MBA on eBay (at almost as much as I paid for it, amazingly - incredible resale value) and switched to the SP1, which I am still using. I have pre-ordered a SP3, in fact, because I have been so happy with it (we don't get the Surface Pro 3 in Australia until September). It's smaller, lighter, faster and better suited to my current working life. I also love the pen, as I now spend about 40% of my week in meetings.
So overall, I don't think this is a bad thing - I just don't expect it to get heavily taken up. I think most MBA and MBP users will prefer to stick with what they have. The trust is, I use my Surface Pro like a desktop or a notepad (a literal, paper notepad, not a laptop notepad). I basically never use it as an actual laptop unless I have no alternative but then again, I pretty much hate all laptops, compared to the desktop experience.
I just purchased a Macbook Air with max options, cost me 2,000 USD. Why would I swap it for 650 dollars?
It makes no sense.
Can it run Linux ?
aaaaaaa
How many of the people calling this a stupid idea and furiously defending their macbooks have actually tried the Pro3?
If MS were serious they'd say ANY Apple laptop. After all, what are they going to do with the trade-ins, open a store? No, they'll destroy them.
I had to change from a Linux desktop to a MacBookPro for work. It really only confirmed why I had never been interested in buying one for myself.
There are UI features in OS X which are clearly "Apple has always done things this way and we don't understand how you could want things different". The Unix-underneath is pretty good, but the BSD-ish toolchain is annoyingly out-of-date. The hardware support is (of course) excellent, but the keyboard is sadly a triumph of form over function - I use an external keyboard whenever I can.
I still wish I had my Linux desktop back.
I would consider trading in my iPad Air for a Surface Pro3.
Way of the dodo bitches
That new Surface 3 device does seem nice. I wonder if I can put Mac OS on it
I'm sure you can just install 8.1 directly onto the Mac (and Linux / BSD), it works no problem. You don't need the surface pad. On the subject of which, I wonder what happened to the original MS "Surface" that used to live on a coffee table. I thought that was a fun idea. How about a Linux coffee table touch display?
The purpose of existence is to make money.
I can't see trading a MBA or MBP for this. I might replace an iPad or Android tablet, though that's still iffy. More likely, I'd replace a W8 laptop, but of course that wouldn't help MS.
Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
If you're really desperate to dump your MBA for a Surface Pro 3, do yourself a favor and sell it in the aftermarket. It's worth way more than the crappy $650 that MS is willing to give you (unless your MBA is destroyed). This is one of the reasons I've always bought Mac they hold their value better (I can typically sell them 2 years later for 60-80% of what I paid for them (try that with a Dell)).
You're going to need it. Getting a Mac user to switch to windows is like get a Muslim to convert to Christianity... it may happen... but it isn't going to be often. Who's going to give up 72 virgins or baby angels?
If it wasn't for the operating system, the Air would be losing quickly this year against its competitors. It's about time that Apple released a Retina version, or an "Air" style version of the MBP.
Yes. For the same reason BMW's are so lovely. They only make a significant change to the body every 6 to 10 years. This means most people can't tell the difference between a 2006 and 2014 3 series. Heck, most people have to look at the badge to tell the series apart.
These promotions should be illegal nowadays. Even if recycled, this generates a lot more pollution than keeping your crappy but functionnal MacBook.
I love Microsoft, I'm windows server number 1 fan boy, and have made millions programming .net enterprise applications, but my Mac book air is the second greatest technological invention of my lifetime after my iPhone. I wouldn't take 3000$ cash to use a surface over my sexy perfect MacBook Air.
Why on ever earth not? It's just Win7 with an ugly 2-d wrapper GUI. Don't let yourself become a dinosaur!
Mike
(background: Am DB Developer/DBA. Have programmed in about 20 languages from Assembler to SQL on everything from IBM 360 to PC! Current machine: Maxed-out System-76 Bonobo running Mint, and a small army of VMs running other OSs - Windows for work, etc.
When I came to the US I got an H1B despite all the Fortran programmers (like me), 'cos they wouldn't learn new things.)
I meant iOS - the "easy, intuitive" interface from Apple. I've tried OSX and it's every bit as confusing as Linux GUIs and Windows to the first-time user, but that's a desktop OS, and the Metro side of W8 is a tablet GUI.
Is it just my observation, or are there way too many stupid people in the world?
I use a MacBook Air daily and it sees very heavy use - never have any issues with it like I've experienced with my Windows machines. Good luck with this deal Microshaft, anyone who's currently using a Mac probably won't want to give it up...you'd have to pry mine from my cold dead hands.
From My dead cold hands Microsoft
no matter how good it is, it is human nature always wants to make things better
They can have my MacBook air when they pry it from my cold dead fingers.
That was true until BMW decided to Bangle them all up, of course. Now, it's just... ugh.
So unless Microsoft is planning to throw in a keyboard for free. This is not that great of a deal. I would not trade a Macbook Air for a Surface Pro. Not because I think the Surface Pro is bad, but why is Microsoft trying to convert Mac users again? How about going after users who already use Windows? Maybe offer a good deal to trade in a Windows 7 PC? I never understood going after a non loyal user group? Like with car makers, which usually offer the best deals to repeat buyers. I still do not get the Microsoft marketing plan of going after a buyer who obviously is not a Windows fan.