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Mozilla Is Rebranding Firefox and Wants Your Feedback (venturebeat.com)
An anonymous reader writes: Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, "from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality." The fox with a flaming tail "doesn't offer enough design tools to represent this entire product family," Mozilla believes.
"We ruined our product and want people to give us a second look without realizing who we really are"
Oh, believe me, I would LOVE to give Mozilla some feedback about how they're doing with Firefox! Somebody might get injured though.
Protect your browser with the Force Safe Search add-on
I've always wanted a browser with more adverts and smart tracking of my web traffic to serve me adverts I'm more likely to click. Please mozilla, send me all your listicles, blog posts full of conjecture, and fake news.
More branding that open source projects can't use/ship with. Maybe they should incorporate the windows logo, mac, android and Tux since they only support 4 operating systems.
Mozilla wastes way too much time, focus, funding, etc on rebranding and perception. Rebranding is useless if you don't actually spend time improving the product first.
Bob.
Just phucking stop. Firefox is a good brand, and the icon is recognizable. Why fix what ain't broke?
None of FF's users care. This is just designers + managers making busy work to justify their jobs.
Just the browser, please.
No one is interested in "various apps and services" or "screenshotting and file sharing" or "ways to access the internet using voice and virtual reality."
All that is just more stuff for me to disable either directly or with an extension. Save me the trouble, thank you.
Perhaps they should rebrand it to "we-force-ads-into-your-shit-browser-and-dont-understand-why-thats-a-security-problem"
The fox under System 1 and on the T-Shirt just reminds me of GitLab...
They should call it Netscape Navigator.
If you want to rebrand Firefox and get all trendy-like, and make a whole line of experiences or whatever, just give up. Give Firefox over to Apache or somebody, focus on these apps and widgets that are going to lapse into total profitability -any day now-.
You clearly don't want to make a decent browser any more. You definitely don't want to make a decent mail client.
So why are you even expending effort on this browser you dislike?
oh fuck me.
Look guys, I remember when Mozilla was a bloated monolith - irc, mail, usenet, i don't even remember what else. Oh, and a browser nobody used. Then firefox came out from your summer intern (Blake Ross), by getting rid of all that crud and being a browser. And only a browser.
And, poof, Mozilla (well, FireFox) became relevant again. And then you squandered it. Why will it be different this time? Honestly, close up hop and give the money to somebody else.
Copyright (c) 1990 - 2014 Dice. All rights reserved. Use of this comment is subject to certain Terms and Conditions.
Since they seem to be following Chrome as of late anyway
So rise up, all ye lost ones, as one, we'll claw the clouds.
....or they should just leave well enough alone!
Make America grate again!
How about Chrome II?
And then claim MSFT infringed on your trademark.
Profit!
(seriously, though, when you spend time rebranding, it's usually a sign of bad things)
-- Tigger warning: This post may contain tiggers! --
They can call the Email Client "Panda Express"
Just because you have name recognition with Firefox doesn't mean you should try to slap that name on every product you produce. Product awareness isn't transitive, confusion however is. I work for a company that did this, years later internally everyone still refers to the OG product with the now overarching brand, and externally customers are confused often not understanding what part of the brand they've bought. Obviously I won't name my employer but a public example might be how Microsoft used to stamp Windows on everything.
Comment removed based on user account deletion
Mozilla is the brand for the family of products, and Firefox is the brand for the browser product. Nice and simple. Why overload it and confuse people? This makes no sense at all. Other products should have other brands so you can tell them apart.
Seriously, looking at the two icon sets I've no idea what any of them are, aside from the 3 firefox logos recolors.
Nothing's going to change in the back office, so don't fucking bother.
Mozilla the corporation is just another private enterprise. Tired of them claiming to be all for the end users. I use Chrome now because if Iâ(TM)m going to feed a corporation I might as well use the best browser out there. No matter what they brand Firefox itâ(TM)s still lipstick on a pig of a browser
Just go to their blog post and read it. As it says, there is no voting they just want feeback in the comments about it.
To me.. marketing types are funny (peculiar, not haha) in that they feel the world and their product revolves around marketing and perception. I think it is somewhat important for a product, but you need a good product first and foremost. It seems that Firefox has been making strides to get get back to where they need to be, although I am not sure they're there yet. I am personally willing to switch back from Pale Moon , but they're going to have to really convince me of it...and new icons aren't going to do it.
My beliefs do not require that you agree with them.
Let's see, how about a browser. You know what a browser is, don't you? It's a piece of software which allows one to view web pages and maybe play some content.
A browser does not harass you with add-ons, intrude upon your privacy, hide basic functionality such that one has to tweak settings in some obscure area, or a multitude of other issues which do nothing but slow the browser's ability to render web pages because it's become a bloated sack of yak manure.
KISS. You know what it means, right? Learn it. Live it. Do it.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
You can want until the end of time, if Firefox is a browser to most people now, it will stay a browser to most people in the future.
#DeleteFacebook
Probably just end up another Chrome clone. Mozilla the corporation has simply sold out and has little in common with its roots. Time to turn out the lights Mozilla.
A person who says a logo contains things called "design tools" is one of those fucking goddamn marketing choads.
They have some use when cut up for chum, but otherwise they just rename things to justify their otherwise purposeless existence, and create confusion.
Eliminate them, keep the names people know.
I was trying to do something with Firefox on somebody else's computer and I just didn't have a clue how to do it.
The first thing I do on my own machines is install classic theme restorer, which isn't perfect but it gets you 90% of the way to sanity.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
Use the colourful chrome icon (second row, first icon)
I dare you, Mozilla. Crowdsource the name.
I was thinking inline of "jack of all trades, master of none" so perhaps Jack as a short?
what the hell is this shit
I mean, all these tools help with interacting with the full landscape of Internet sites so maybe... Netscape?
1) Change the name to something more recognizeable. Some modification of the "Chrome" seems to be popular right now, so try things like "Chromantum", "Chromicisity", or "Chromabat". The closer to "Chrome", the better.
2) The color scheme using steel grey and ice-cold blue still has a tiny bit warmth to it. This should be removed, using a browser should feel like entering a walk-in freezer.
3) The preferences pages still have a few lines and borders that give the options an organized feeling. Mozilla should transition to a completely non-delimited look, so that everything looks like it's just placed on a white page.
4) Also on the preferences, get rid of the group headers. Since all the options are labeled, the headers are useless anyway.
5) There is still too much contrast between screen elements. For example, the slider on the right hand side of the screen can still be distinguished from its rail - the slider should be made lighter and/or the rail should be darker, to reduce annoying contrast.
6) More animations, such as the "cylon stare" when loading a tab, or the "burst of shadow" that happens when you open a new tab. These don't take any time to implement, don't need debugging or maintenance, and add greatly to the browsing experience.
7) Be sure to change the programming interface with each new update. Users only use any one extension about 30% of all sessions (on average), so this matches well with what users want.
8) Never, ever incorporate popular extensions into the core product for efficiency. Blocking ads and better security should be the end users task to learn about, decide, and implement. If you *must* implement something like the "do not track" button, be sure to be extremely careful not to piss off advertizers: implement it by default "off", so that users can choose.
9) Don't bother implementing an easy way to use encryption in the E-mail reader - no one wants that.
10) When all else fails, copy the competition (Chrome). There's no such thing as "product distinction" in the browser marketplace, one browser is the same as another. Don't bother trying anything that could make you better than Google.
11) And finally, always cater to the average user. Never implement anything that would appeal to advanced users, never try anything new and innovative, and never "play to the choir". Keep it simple, and keep your average users happy.
I don't know why buy my mom can't help but call it FoxFire. I've given up trying to correct her. Rebrand it to FoxFire so at least she'll start being right.
When you have to "go to the people" for your brand. "What is a good brand for us because people don't understand what it is I'm doing". That's a sure sign that YOU have no idea what your business is doing.
WTF are you doing? You've spent the last few years destroying Firefox to "make it better" by removing popular and time tested features (because they're too hard to maintain) then adding features no one wants or asked for (but now you want to ask them about branding) while baking ads into the browser all the while claiming you're "saving the internet"
You're a ship without a rudder and obviously have no tech vision of your own. THERE'S YOUR PROBLEM.
Yeesh, can you imagine Steve Jobs asking "What is a good vision for my company"?
that's what my wife used to call it when i used it
Hire Brandon Eich to head the renaming project.
This guy modeling the t-shirt with the new proposed Firefox logo is the most uncool and stupid thing I've seen today. First of all, wearing aviator type shades usually will increase your coolness factor by 1 or more. However, the coolness of the shades are completely overpowered by lameness of the shirt and the obvious nerdiness of the nerd. The t-shirt appears to have a larger version of logo at the bottom of the shirt, which, because of its bright colors at the bottom of the shirt with a dark color on top, creates an imbalanced top-heavy look. Not aesthetically pleasing. Plus, the logo at the bottom is only half above the jean waist, which presumably means the mouth and nose of fox is down around the crotch, feeding on fresh-kill meat, I guess. Just a terrible effort.
Or how about "Mozilla, Sweeeeeeeet"
Branding!? How about distributing a "fully loaded" FireFox with Ghostery, NoScript, and all the other usual suspects? You could even bring back the STATUS BAR that you destroyed recently, so people can see URLs again before clicking them.
So.. there is mozilla and there is firefox.
Which one was a web browser? And the other was a company? Was one Netscape, right? And where's Navigator these days? What else does Mozilla do that isn't firefox? And do I care?
Oh FFS. Don't care, too hard, I'm off to use Chrome. At least I know what that is!
"Googles Bitch" ? Too direct? Did "Firefox" offend some sjw @ mozilla?
This smells an awful lot like a manager wanting a resume item, not some rational thought.
Governments should take note of little changes like this. The browser is used _everywhere_ and as open as a mob family.
The headline reads feedback and I read again facebook
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
Jeebus HB Crickey! Do NOT do what you are about to do! ... twice, ... before you bring this up again. You won't do that, but no matter, do read the book first! .... *Shudder*) and they want to dilute / decomission it - I can't effing believe it. Are these guys on crack? Someone please give the marketing crew over at mozilla a leave of absence with some downtime to clear their head ,,, please!
I insist *EVERYONE* on the Mozilla "marketing" and branding team read "The 22 immutable laws of marketing" front to back
The Firefox brand, after the "Firebird" desaster done by the same team (yeah, remember that one?) has become a globally recognised brand that is - and this is the most important aspect - associated with giving big iNet corps the finger while still being hipster and *not* in the smelly nerd camp. This is a once in a lifetime brand - DO NOT FUCK THIS UP!
The first and just about only global FOSS branding that isn't an utter total piece of shite (GNU anyone?
We suffer more in our imagination than in reality. - Seneca
Trade the army of marketingoids for some coders and accountants that can keep the project running.
Feel free scrawl the marketing-speak on the toilet stalls because that's the only time I'm in the mood to hear it.
“Common sense is not so common.” — Voltaire
AmnesiacTortoise
But, we know Mozilla (or whatever they want to be called) don't give a shit what the public wants, least of all the members of the public that actually use your browser.
When you say things like "encompass all the various apps and services that the Firefox family of internet products cover" I know that you are well and truly lost.
The thing is, you can take all of that shit that isn't your browser and fucking throw it away for all I care. In fact, I'd rather you did that so you wouldn't keep trying to shove stupid shit into the browser that doesn't belong there.
And I actually use your browser.
I don't support any rebranding unless they completely overhaul the UI again. I like how fresh it feels when I open my firefox and I can't find the buttons I've been using for years.
Big props to the guy who decided to overhaul the new tab menu from using the entire screen to only using a tiny portion in the middle and leaving the rest of the screen blank. It feels so innovative, so progressive, so exciting.
why the fuck would be believe you would listen to us NOW, and for something as superficial as a logo when there are tons of issues and bugs and fucked-up development and design issues in your software to address first.
firefox logo is fine. leave it alone.
But some spyware android app is using the name now. But we want extensions and power user features. Stop removing them. There is going to be a lot of pain in September when 52ESR is finally stopped supported and Windows XP and XUL users get thrown out in the cold.
I love change, especially just for the change. Can't we have more of this? I'm sure everybody will be grateful for this.
You know, and I just realized after blowing all of my mod points (who does that nowadays),
is that they can't change the ID string - too many sites already depend of the Firefox ID and
the various site programmers have all returned to India. So this name change really means 0.
CAP === 'salute'
I didn't read the article but it's bad because firefox! Why, if I were in charge, it'd be the most perefectest browser ever!!!!11
There's nothing wrong with the current FF logo.
-- Simon said: Die!
No. Just don't do it.
After all, nobody can think of anything good to add to the browser, and yuo have to do _something_ to keep busy...
They'd have to fix a few things before I'd call it that.
You missed the perfect opportunity for Bloaty McBloatface
So, was it user feedback that prompted them to add Rust as a compile dependency, break all addons, and kill portability to operating systems that worked fine before?
Yeah. I think I know exactly what my feedback counts for. But since they're asking, a suitable logo would probably be a giant extended middle finger.
Because Mozilla has been a rudderless ship for years due to piss-poor management.
Weby McWebface, of course.
Anyone remember the early phoenix/firebird/firefox plugin that would change the name of the browser every time you brought it up? I really miss that.
It was about the same time as the Abe Vigoda Is Not Dead plugin. Good times.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
> For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover [...]
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Underscored with the line "having an opinion is dangerous".
Stop worrying about branding and labeling and deal with functionality. Establish a menu style and STICK WITH IT. Make an API and leave it in place long enough for people to get used to it and they will support and use the product. Quit trying to emulate the car industry and producing a 'new' model every season.
errr....umm...*whooosh* *whoosh* Is this thing on ?
That encompasses the fact that there is more than just the web out there
Name the new products what they represent!
thunderfail with failning
failfox
failzilla ...
Valley of the Vixens would retain the fox theme while suggesting a wider array of "services". If they want to retain the flaming tail aspect of it the Valley of the Hot Vixens. I'm sure there would be no confusing branding when a google search is done as long as it isn't from work
Some drink at the fountain of knowledge. Others just gargle.
Mozilla, stop wasting resources on this frivolous nonsense and work and making Firefox (the only product in the family!) a half decent browser. Despite all your claims it's still pathetically slow and unstable. Appalling start-up time, dreadful page rendering time and just generally very poor performance. All in all, it has nothing going for it. It's claimed independence is a fallacy too, as it is hugely influenced by its financial supporters, all of who have an agenda of their own.
I'm actually hard pressed to name a single other one ... occasionally I hear about such things, and interact with them enough to disable the fucking things in Firefox.
Sounds like Mozilla is trying to position themselves as a broader brand .. maybe they're going to bring back 1998 and start trying to commercialize portals. Maybe have email and a chat program.
Mozilla On Line!!
I was under the, apparently mistaken, impression, that Mozilla was the overarching brand, and Firefox was one product under that brand. Mozilla Firefox, Mozilla Thunderbird, etc.
But this also made me stop and think: What other products does Mozilla even have anymore? Thunderbird is basically on life support, Lightning was folded into Thunderbird, Sunbird is dead, Seamonkey is dying, and Firefox OS is dead. Firefox is really about the only thing Mozilla does anymore that I'm aware of.
It would be perfect
With the rapid evolution of the internet, people need new tools to make the most of it. So Firefox is creating new types of browsers and a range of new apps and services with the internet as the platform. From easy screen-shotting and file sharing to innovative ways to access the internet using voice and virtual reality, these tools will help people be more efficient, safer, and in control of their time online. Firefox is where purpose meets performance.
As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family. Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place.
This sounds pretty vague. The specifics are that mozilla will create some software for taking screenshots, sharing files, using voice commands, and using virtual reality hardware. OK, that's a few things. Half of those will just be integrated right into firefox, and probably won't be stand-alone applications, right? So why should you completely change the way Firefox looks just to accommodate these 2-3 icons? You could probably come up with a few more variations on Firefox so that you don't have to change what people know.
I need way more TV tie-ins like they did for Mr. Robot. If I can't have those, I have to ask myself, what's the point in even using Firefox?
Wrong! They are still here! Now they want to live here. Which is just great
After the employees.
Or maybe Foxy McFoxface. Then the logo can be scandalously inappropriate and gender biased.
Always a recipe for success and greatness...
There are two rules for success:
1. Never tell everything you know.
The browser that, since about version 45, can bring a Linux box to its knees consuming all memory and CPU cycles and thrashing the hard drive while loading ads. Half the pages on the internet are currently unusable on post-version 45 Firefox while running on Fedora Linux (64bit).
Instead of wasting time, money, and energy on idiocy like rebranding, perhaps they could get a programmer to re-introduce the most basic concept of proper coding on a computer with a GUI: The user interface and responsiveness to user input is PRIORITY#1. When a programmer loses sight of that, and he writes garbage code that hangs up, the end users are unable to open another window or get another console and kill the process which can leave a user no option but to pull the power plug.
Ars Technica approved: m-scape
Phoenix
It sorta feels like when a big company pays millions to put their name on a stadium shortly before it becomes apparent that they really shouldn't have paid those millions.
"When the going gets weird, the weird turn pro" -- HST
Here's the thing. I don't want to sound like a prude. But the name FireFox can easily be mispronounced Fire Fucks. Which makes we wonder if some juvenile thought up the name in the first place. And then Mozilla also has a lightweight Android browser called Focus, which can be mispronounced by many non-native English speakers as Fuck Us, the reason perhaps why the self-same browser is called Firefox Klar in German-speaking countries.
1. Come up with a fancy name for your synergy-leveraged paradigm-shifting product ecosystem by yourselves.
2. Strip all of that worthless bullshit out of the fucking web browser.
3. Call the worthless bullshit whatever fancy name you came up with, and refer to the product that people actually want as "Firefox"
4. ?????
5. Uh... Non-profit?
They're looking for feedback in the comments section of their site/page. Hopefully someone will post this slashdot link and bring awareness to why people left Firefox and will never go back.
When you have people are leaving you and preferring to use a spyware-browser (Chrome) instead, you know you're fucked.
Everyone should be using Palemoon (www.palemoon.org) instead.
Based on old fork of Firefox without the BS
Really, if there's a name that can easily punned. This is it. And not just that, Mozilla also has a mobile browser called Firefox Focus (Fire Fucks Fuck Us). Makes me wonder if the market droids at Mozilla are really doing their jobs.
You are talking about this Russ Meyer movie, "Beneath the valley of the ultra-vixens", but you got the title askew:
https://en.wikipedia.org/wiki/...
and you are hoping Slashdot nerds know that a vixen is a female fox.
Sly as a firefox
I think they should use their Rust brand for everything. The name 'Rust' has become synonymous with quality, reliability and innovation. So the existing Rust programming language would become known as 'Rust Language'. Firefox would become 'Rust Browser'. Pocket would become 'Rust Bookmarks'.
A triumph of style over substance, that manages to obscure the meaning every single icon.
"Help us rename this bloated pile of shit that used to be a great browser."
Sure, here are a few of my suggestions:
FireSlug
Pile-O-Worthless-Trinkets
MemoryHog
Frozen Dogshit (but with new themes!)
Just cruising through this digital world at 33 1/3 rpm...
I still have the box too.
*"Cogito Ergo Liberalis"*
Maybe they've thought of a way to do some sort of subscription thing, one that involves using the word "cloud" a lot.
"When the going gets weird, the weird turn pro" -- HST
Wow, looking at the postings there's a lot of anger and sensitivity while honestly these guys are trying to do a good job, and now ask for feedback.
For what it's worth, still Firefox is my favourite browser - I prefer it over Chrome & Edge; and it's clearly moving forward. I think that's something to compliment the team for.
My wishes:
- Shadow DOM API v1
- integrated Tor (super-private) facility
These are on their way, but the sooner the better!
Mozilla should have started leaving decisions to the users a long time ago. I for one would have opted against breaking all the extensions to make the browser faster on paper.
It's a perfect time for being wasted.
A perfect time to watch the stars.
- Burden Brothers, "Beautiful Night"
"People over profits." Says it all.
Why are you ignoring all their other great software in their family of products?
You know. Like. Um. Yeah. They have other stuff. Like. Yeah. Other stuff.
Why can't you feel the pain marketing feels? Rebranding will lyft the company out of stagnation, energize encapsulation of core values, invigorate corporate search sponsorship, harmonize stakeholder expectations, consolidate aggregate user dissolution, accelerate diaspora of customer attention attenuation, radicalise user engagement, synergise marketing productivity ratios, boost flagging corporate risk reactivity, stimulate interactivity sphere of consciousness for shareholders, and most importantly, effect the bottom line to align Mozilla to where it belongs in the browser space.
Try reading the article. They are not interested in your fucntional wishes. They simply want feedback on the new look.
Rebrand it with a glyph, such as "moz://a".
Fix the memory leak, maybe? I know, I know, that'll never happen.
Daily read for tech news: Freezenet.ca
Porny McBloatFace
Less than 10% market share and FF is worried about their branding, not how terrible their web browser is vs chrome.
Mozilla lost the browser war but donations keep them around.
Can you just give me a browser that is really good?
The Unix philosophy is to have tools do one job, do it well, and integrate with other tools for more complicated jobs. That is how the commandline became a powerhouse that is bested by graphical tools only in a few select areas, and that can pack a solution to a problem that some companies want to sell you dedicated tools for into a short stackoverflow posting.
Stop focussing on the bells and whistles. Give me a good browser. Then, if I want a design tool, I'll get one. If I want a screensharing tool, I'll get one. If I want a screenshot utility, I'll get one. You get the idea.
Doesn't mean those tools can't be your tools, if they are good. But don't mix them into my browser.
Assorted stuff I do sometimes: Lemuria.org
My main requests are three: Don't eat all my memory, don't eat my CPU, and block all videos. I regularly have 10+ tabs open and am missing many gigs of RAM. Rarely do I view a site where much more than a handful of megs would make any sense. Youtube is one of very few sites where I want videos.
One simple change to make is just don't let an auto loading video ever load again until I specifically allow it.
Another is to just stop all negative things. I will never ever ever ever allow any site to send me notifications. I will not be turning off adblock pretty much ever. And out side of google maps, I don't want any site to have my location.
Remember passwords. Get aggressive with password remembering.
Sound. Again I don't want sounds coming from a site unless I specifically allow.
Block the living hell out of facebook. Just stop them from ever getting any data from me. No like buttons, no sign-in with facebooks, etc.
A really cool feature that would be really nice would be the block the code that did this feature. If some news site has some "helpful" crap slide in I would love to have a way to select it and not only have it blocked but the code that ran it.
Also block sites from seeing my mouse cursor and block scrolling detection.
Basically let me take back control.
I don't see why they should rebrand. I mean, look at systemd. They use the same name for their init system and the umbrella project for utilities performing various system administration related tasks. However, the internet is well educated and has never ever confused the two, for example claiming that systemd bundles dhcp client in the init system.
BrowserMcBrowserFace
Or
ChromeMcChromeFace
All I want from Mozilla is a functional damned web browser!
MF browser
MF email
MF reality
Blazing forest doggo
just call it foxfire like "The Olds" call it and have always called it anyway
I majored in graphic design in college (oh, so long ago). I still dabble in design every now and again. But I'm sorry, I just find a lot of the trappings of "branding" like this to be highly pretentious. The first three of the questions they're asking are fine (does it still look like Firefox, can the design language be extended to future projects, etc...) but things start getting shaky with the fourth question, "Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?" And fall off the rails with the last one, "Do these systems suggest our position as a tech company that puts people over profit?" No. No they don't. Nor will they ever. That's not a concept that can be portrayed in a few shapes and colors. And you shouldn't even try. At the end of the day, they're just logos - a way to call up the memory of a company in a quick burst of visual flair. I wish companies/designers would stop trying to make these things more than they are.
Hmm a way to identify the platform around the products they create instead of a single product.....
I believe that's called "Mozilla". It was a way to know what they created... like their browser Firefox (phoenix, firebird, now firefox) and their email client Thunderbird.
So is Firefox getting renamed or is Mozilla? I'm confused.
Mozilla: If you want a vision of the future, imagine a boot stamping on a user's face - forever.
You are in a maze of twisty little passages, all alike.
Mozilla tries to play politics. That's why they fired Brendan Eich and took a huge donation from George Soros to establish 'information trust.' Yeah, THAT doesn't sound Orwellian at all...
I've been using Firefox since the early days. I still use it now, simple because there's nothing else that accomplishes what I want (though Chromium open source is close). But I no longer aggressively push for others to use Mozilla and I'll jump ship once a better browser that is as stable, secure, and usable is available.
How about "Brendan Eich still doesn't work here".
Given how Mozilla has been characterized recently, about focusing on the wrong things, politics, how about Ouroboros... the snake that eats itself?
It's not donations; it's their default search contracts. Most of Mozilla's revenue comes from Google (previously Yahoo) for making it the default search engine. Those contracts pay hundreds of millions a year.
Mozilla is only alive because of Google. That's why their anti-Google PR campaign last year was such a joke. It's like politicians attacking each other in public but behind the scenes partying it up in the smoke-filled back room. At the very least, if Mozilla gave a crap about user privacy, they would have jointly-contracted with Google via StartPage to serve up Google results privately. Because they didn't, nobody should take anything they say seriously.
The SJW culture is a parasite slowly killing Mozilla (or maybe not to slowly). The Board should purge the c-suite, put Brendan Eich back as CEO (and subsequently merge Brave into Firefox), and bring in James Damore as Chief Sanity Officer.
or maybe 'bugbear'.
I know absolutely no one who isn't extremely online or some weird greybeard or /g/-poster that has anything but a marginally positive view of Firefox, same with Chrome.
The answer is to just improve the product. Quantum fixed the majority of the weird speed/rendering issues that were annoying me with Firefox. How about just continue from there? Also stop ripping out UI elements to make it look like Chrome?