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Legoland Introduces Wi-Fi Tracking for Kids

mindless4210 writes "Lego announced today the successful deployment of a full-scale child-tracking system within Legoland Billund in Europe. The tracking system, deployed by Bluesoft, Inc and KidSpotter, allows park visitors keep track of their children using one of the world's largest Wi-Fi tracking networks. The children must wear a wrist band with a Wi-Fi tag on it, and if they become separated, parents simply send a text message from their mobile phone, and receive an automated response giving them the accurate location of their child."

97 of 347 comments (clear)

  1. Privacy Concerns by frazzydee · · Score: 3, Informative

    The AeroScout Location System can locate the tags which I believe is in use with Lego's Kidspotter Wi-Fi tracking watch. The tag itself seems to be very small. Privacy concerns, anybody?

    1. Re:Privacy Concerns by eliza_effect · · Score: 5, Insightful

      Does your 8 year old need alot of privacy at Legoland? What would they be doing which would warrant the parents not knowing where they are?

    2. Re:Privacy Concerns by eliza_effect · · Score: 5, Insightful

      At Legoland?
      Seriously? What could an ADULT do at Legoland that would require privacy?

      This works only WITHIN THE GROUNDS at Legoland.

    3. Re:Privacy Concerns by Snaller · · Score: 4, Insightful

      Privacy concerns, anybody?

      None what so ever. You pay to borrow a bracelet, don't want it - don't rent it. And you hand it over when you leave. Only thing someone can do is track the kid while in the park, and usually most of the kids are with their parents. There are hardly anything underhanded you can do in an amusement park anyway.

      --
      If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
    4. Re:Privacy Concerns by (54)T-Dub · · Score: 5, Insightful

      Eh?? Wouldn't a Paedophile follow their target around waiting for a moment of parent's in-attention? How would knowing the coordinates help this? Besides the parents could always register their cell phone numbers upon entry to the park. Not to mention only the parents are going to have their childId to lookup the location.

      See my sig for why I think this kind of paranoia about technology is rediculous.

      --

      "I can not bring myself to believe that if knowledge presents danger, the solution is ignorance" - Isaac Asimov
    5. Re:Privacy Concerns by Anonymous Coward · · Score: 5, Funny

      Doesn't this just provide paedos with a free kiddie tracking system?

      Yes, because otherwise, kids are so hard to find at LEGOLAND

    6. Re:Privacy Concerns by frazzydee · · Score: 5, Informative

      OK, you're right :). Until all cities have one wifi connection covering it, not much of a privacy concern- but just to clear up something:
      it doesn't only work at legoland. this page says that "Bluesoft's Aeroscout(TM) wireless LAN location system is a novel technology platform that location-enables a standard Wi-Fi wireless network". So even if you have the tag and the location system, it would only work within a Wi-Fi connection (and that's ANY wi-fi area, NOT just legoland's)

    7. Re:Privacy Concerns by toiletsalmon · · Score: 5, Insightful

      I see no privacy concerns at all. I fact I think this is the PERFECT application for this type of technology that keeps the Tinfoil hat crowd up all night:

      -It doesn't work everywhere, only in the park
      -It's temporary
      -You have to opt in
      -It's actually useful

      The only drawback is that someone who is already a "Bad Parent" might use this as an opportunity to not keep an eye on their child.

    8. Re:Privacy Concerns by phoenix321 · · Score: 2, Insightful

      Most kids have cellphones anyway. What about the old-fashioned method of meeting like calling the kid and asking "can we meet at the X building in 15 minutes?" An even older fashion would be to tell your kids "if anything goes wrong, we meet at location X every half an hour" or "Talk to a park official if you get lost, so they can help us finding each other"

      Sometimes I wonder how I have survived a youth without being tracked in a theme park.

    9. Re:Privacy Concerns by Colonel+Cholling · · Score: 5, Funny

      I see what you mean, scary stuff. "Excuse me sir, but could you put on this wristband? Perfectly innocent, I assure you." Then the hapless fool walks away, oblivious to the fact that, as long as he stays within range of the Legoland WiFi system, some nefarious evildoer can track his every move. Creepy.

      --

      I am Sartre of the Borg. Existence is futile.
    10. Re:Privacy Concerns by Colonel+Cholling · · Score: 3, Funny

      I, for one, am disgusted. If children can't roam around unsupervised at an amusement park, what is this country coming to? Next the jackbooted fascists will be telling kids they can't play in traffic or go home with the creepy guy at the arcade offering to show them puppies.

      --

      I am Sartre of the Borg. Existence is futile.
    11. Re:Privacy Concerns by wo1verin3 · · Score: 3, Interesting

      or you could just not have them wear the bracelet... this is OPTIONAL

    12. Re:Privacy Concerns by andalay · · Score: 2, Insightful

      Am I the only one that thinks that its useless if a) the kid takes it off or b) A bad person takes it off the kid? What type of measures are there to prevent this?

    13. Re:Privacy Concerns by SEWilco · · Score: 2, Informative
      There is hardly anything underhanded you can do in an amusement park anyway.

      At Legoland, the adult entertainment is not underhanded. It's just hard to see, and entertaining to an adult mind.

    14. Re:Privacy Concerns by edrain · · Score: 2, Informative

      I guess I assumed that this would be used for kids who are too young to have a phone. Like the poor kids who get those leashes attached to them. They might even be young enough (6 yrs old?) that 15 minutes would be meaningless to them.

    15. Re:Privacy Concerns by NewNole2001 · · Score: 3, Funny

      Like the poor kids who get those leashes attached to them.

      Watching those kids try to run away is more fun than riding the rides at some parks.

    16. Re:Privacy Concerns by mcrbids · · Score: 4, Insightful

      Privacy concerns? Not really. Paedophile concerns? Yes.

      It's posts like this that will probably bring to life a new abbreviation:

      RTFP: Read The F---ing Post

      I mean, sheesh. I can understand not RTFA but not even reading the text in front of you?

      Perhaps, when you post, there should be a "I'm feeling lucky" option where your post is inserted randomly into any article that's currently on the home page?

      --
      I have no problem with your religion until you decide it's reason to deprive others of the truth.
    17. Re:Privacy Concerns by Nobody+You+Know · · Score: 4, Insightful
      Okay. Let me make sure I've got this. Some anonymous paedophile may track some random unique identifier through the park from some great distance. As a parent, I'd be much more concerned with a paedophile using the decidedly low-tech approach of actually following my kid around.

      And if you're worried about said paedophile cracking the (presumably) secure system to somehow tie a unique braclet ID to a person, I'd be more worried about said cracker breaking into the billing system and getting the credit card data I used to buy the tickets.

      As the parent said, the biggest risk is that some negligent parents will decide that such a system obviates the need to actually keep an eye on their kid. As the saying goes, if you make it idiot-proof, someone somewhere will just build a better idiot...

  2. Where's my wife? by IdleTime · · Score: 5, Funny

    That'll come next :)

    --
    If you mod me down, I *will* introduce you to my sister!
    1. Re:Where's my wife? by NineNine · · Score: 5, Funny

      And why would you need that? If I lost one of my ex-wives in Legoland or whatever theme park, I'd drive away just as fast as I could!

    2. Re:Where's my wife? by eclectro · · Score: 3, Funny

      Where's my wife?
      That'll come next :)


      Only in Soviet Russia. In America, the wife keeps track of YOU!

      --
      Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
    3. Re:Where's my wife? by phallstrom · · Score: 4, Funny

      This one is easy... at the mall!

    4. Re:Where's my wife? by antic · · Score: 2, Funny


      Yeh, a Wi-Fi system that warns you when your wife comes within 50 metres...

      --
      'Thats they exact same thing a banana wrench monkey.'
  3. Think of the children! by Anonymous Coward · · Score: 2, Insightful

    No, I didn't RTFA.

    I hope these things have some sort of security mechanism. You wouldn't want just anything being able to instantly locate your kids would you?

    Given the history of these types of deployments it wouldn't surprise me if there were more than a few holes in any security (if any) they have.

    1. Re:Think of the children! by black+mariah · · Score: 4, Funny
      You wouldn't want just anything being able to instantly locate your kids would you?
      Yeah, because eyes don't usually work that well.
      --
      'Standards' in computing only impress those who are impressed by things like 'standards'.
  4. Low tech alternative: by Anonymous Coward · · Score: 5, Funny

    A leash.

    1. Re:Low tech alternative: by Nexzus · · Score: 5, Funny
      Damn, I hate that. It just seems so... derogatory.

      A couple times I've seen a mother with a kid on a leash, and I've asked her if the kid knows any tricks. Every time I got a dirty look. I guess some people don't like to be reminded of their bad parenting habits.

      --
      Karma: Can only be portioned out by the Cosmos.
    2. Re:Low tech alternative: by AlecC · · Score: 3, Insightful

      The alternative is usually tighter, not looser, control. Do you say the same thing every time you see a child strapped into a buggy? In a dangerous environment, children *will* wander. A hand-hold is *not* safe enough - parents can get distracted (assuming lack of superhumanity). For a certain age-band a leash, while harmful to a dignity the child doesn't yet have, allows the maximum of freedom consonant with safety. I call not using a leash, for that age band, either overprotective (if you keep the child tied up) or underprotective (if you let them stray into roads, over drops, out of sight) and hence bad parenting. I do not see how the child suffers from the leash, and hence how it can be bad parenting.

      BTW, do you have children?

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    3. Re:Low tech alternative: by Mateito · · Score: 3, Funny

      > BTW, do you have children?

      This is slashdot.

      There are certain things you have to do before having children... and Im not referring to painting the spare room yellow.

    4. Re:Low tech alternative: by J2000_ca · · Score: 2, Insightful

      I would agree with that parents can get distracted but leash or no leash it should not be for long enough for the child to have wander out of site. If your a little kid in the time you take to wander away you can have put a thousand bad things in your mouth you should have put there or bumped yourself or end up pulling the cat's tail and getting scratch. Your right a hand-hold is not safe enough. A leash is not safe enough. Children require supervision! I personally think leash do hurt the child. You have to wonder how the children grow up not really been taught right from wrong, for instance when they start to wander and the parent comes and grabs there hand and gives them a strict talking to. Parents do get distracted, but when they get so distracted that they must tie their kid to them, you have to wonder if they really can give the kid the attention they need. FYI, I do not have kids (too young).

  5. Giving kids IP addresses by strredwolf · · Score: 3, Funny

    Oh great. We're now giving kids IP addresses so their parents can ping them. What it going on now?

    Excuse me while I compile IPv6 on my systems. We need it now.

    --

    --
    # Canmephians for a better Linux Kernel
    $Stalag99{"URL"}="http://stalag99.net";
    1. Re:Giving kids IP addresses by justMichael · · Score: 5, Funny
      Oh great. We're now giving kids IP addresses so their parents can ping them. What it going on now?
      Actually it's more like a
      traceroute lil-johnny
      cause a ping is only going to tell you if he's alive, not where he is ;)
    2. Re:Giving kids IP addresses by jared_hanson · · Score: 2, Interesting

      I don't know any of the specifics, but I can't think of any reason why they would need to assign public IP addresses to these wristbands. In all likelyhood, they've set up a wireless LAN and are dolling out private addresses set aside for self-contained networks. They could set up a NAT box with some nice interface if they really wanted external access to it.

      So, your IPv4 addresses shouldn't take a hit. I do agree we should move to IPv6 though, but this instance is not justification.

      --
      -- Fighting mediocrity one bad post at a time.
    3. Re:Giving kids IP addresses by Anonymous Coward · · Score: 4, Funny

      But that's only if there's a route to the kid. If a router goes down somewhere it could look like the kid is dead.

      Police: "I'm sorry. I can't ping your son. I'm afraid he may be dead."

      Mother faints. Father starts crying.

      Police: "Oh wait. There it goes. A router just went down in seattle for a few seconds. I hope I didn't scare you. Say, is your wife OK?"

  6. Peace of mind by (54)T-Dub · · Score: 4, Interesting

    Wow, this sound like a great idea. The peace of mind for parents is great. Not to mention not having to use one of those horrible Child Leashes that make it look like you are taking your child for a walk.

    --

    "I can not bring myself to believe that if knowledge presents danger, the solution is ignorance" - Isaac Asimov
    1. Re:Peace of mind by Anonymous Coward · · Score: 2, Interesting

      As a science teacher, I am pushing for this sort of system to be introduced in the school for which I work. We have a real problem with children sneaking out and missing lessons and are finding it hard to crack down on offenders. Often the biggest problem is finding the children: the police don't want to know and we just don't have the resources to go looking for them.

      If we can track the children then we can find out where they are and punish them accordingly. Unfortunately we can't afford fancy wifi equipment but most children carry cell phones these days, so by setting up a fake base station we should be able to approximate their position to within 10 metres.

    2. Re:Peace of mind by tsg · · Score: 4, Insightful

      My only problem with this is the tendency some people have to rely on technology. In other words, I'm afraid some parents will think that they don't have to watch their children because the tracking device will do that for them.

      But that's a problem with people, not the technology.

      --
      People's desire to believe they are right is much stronger than their desire to be right.
    3. Re:Peace of mind by onion2k · · Score: 4, Insightful

      And it has the added bonus that Lego can know exactly how long children spend in each area of the park, what to concentrate on in their ads, what to rip out if its underperforming, etc..

      Not that thats a reason not to track kids. I just think its a 'side effect'.

    4. Re:Peace of mind by ps_inkling · · Score: 3, Interesting
      At the 1984 World's Fair in Knoxville, TN, my brother had a fabric dog leash snapped to the back belt loop of his pants, with the other end held by a parent. (This was way before the leash reels you see today). My mother was paranoid that he'd run off and get lost, or get snatched.

      Many people looked at our family as if we were being "cruel and unusual" to the six-year-old toddler. But, we didn't spend half the day holding his hand or pushing him in a stroller, and he was able to roam in a small circle around us. If he wanted to see flowers, or grass, or whatever, there was plenty of slack in the leash.

      A few people did like the idea, and said they would do the same for their toddlers; I did not see anyone else using a leash the week we were there. We should have taken out a patent!

      We did tie him to a tree and take pictures, but that was just for show.

    5. Re:Peace of mind by M.+Silver · · Score: 3, Informative

      If you're scared that he might be kidnapped, just teach him to cry in the loudest way possible, it's very easy.

      You've never been the parent of a toddler, huh?

      I've never put mine on a leash, but I can think of some situations in which it would have been the best, safest thing to do. Some times and places you get tired of carrying him, but it's too crowded to put him down (trust me, a two- or three-year-old can move through a dense crowd a *lot* faster than a grownup can), and he's not tall enough to make holding hands workable unless you enjoy walking like Quasimodo, and strollers are just intolerably rude in a crowd. A leash, held short enough not to tangle up with other people, is sometimes the most practical option there is.

      That said, I don't get the people who put 6-year-olds on leashes. *That* just looks wrong. A toddler doesn't have the impulse control to keep from running off after things and forgetting your instructions, but an older kid really ought to be able to.

      --

      Slashdot's token middle-aged housewife
    6. Re:Peace of mind by parcel · · Score: 5, Funny
      Good point. I can see it now:

      parent frantically types out SMS message on cel phone, waits in agony for response...
      Your child is currently: squashed underneath rear left tire of delivery truck.
  7. Tracking implications by Space+cowboy · · Score: 4, Interesting


    [this is reasonably political - feel free to ignore]

    Whereas this is bound to be a 'good thing' (the cry 'child in trouble' is just about the most instinct-driven response any adult has), the signature is somethinng to be wary of.

    Consider that analysis of people-in-crowds is pretty easy these days. Consider that tracking (after positive analysis) is again reasonably simple (I was doing it 15 years ago - the key is to track in feature-space (region features: circularity, RGB, connectivity, 1st- and 2nd-order parameters) rather than just using image intensity. Using relations between features gives you context and thus more contextual information).

    Consider that if you can track individuals within crowds, and given a covert surveillance system (eg: London, UK) you can track indivduals from locality to locality. You can start to (automatically) build circles-of-trust where individuals who meet regularly are automatically associated.

    Consider that biometric information is now being put forward (eg: fingerprints, DNA samples, Iris scans, head ratios (eye:nose:chin parameters) and other observable information) and encoded within a compulsory identity card

    Consider the amalgamation of this automatic identification, automatic relation of associates, and automatic recognition of individuals. Consider the implications. And yet a "Labour" government (the "People's" party!) is putting this forward in the UK.

    I am fortunate. I am planning to emigrate this year to the US from the UK - previously I thought the UK (despite the lack of consitution) had a reality more responsive to the people and their ideals than the US. No more. I am one of the lucky ones that Joseph "Blunkett" Stalin will have no hold over. I feel deeply for my erstwhile compatriots. Freedom, after all, is a state of mind, and mind control is a tool of (this UK) government.

    Simon.

    --
    Physicists get Hadrons!
    1. Re:Tracking implications by radish · · Score: 3, Insightful

      Both political (which is fine), and as far as I can tell, completely off topic :) But that's Slshdot.

      As someone who recently did the same move from UK to US - if you value your privacy this really is not the place to come. It starts when the Immigration official takes your photo and fingerprint, and just goes downhill from there. I'm not saying the UK is great, but things like identity theft are much easier and more rife here, and there no useful data protection laws meaning companies share all their data about you. You would be happier I think somewhere like the Netherlands.

      Just my 2p.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

    2. Re:Tracking implications by robotim · · Score: 3, Insightful

      Granted, neither countries are utopic. It seems that both UK and US are adopting the control model of government in different ways.

      What I find more deeply disturbing however about WiFi child monitoring is the further detachment it may cause between child and parent. Marketing to children is dangerous because of the long term effect it might have to create or further increase a generational gap. Divide the consumer, create demographics, and the corporate fat-cats line their pockets selling different brands of the same products and services to a wider variety of market groups at the expense of Human History. In fact it wouldn't hurt us to take a step back and evaluate how we perceive kids today.

      Of course, I could be completely overreacting. But try not to blame me too much, it's just that I have a hard time putting full faith and trust in the good intentions of ANY corporation that has been around longer than I have. And Lego certainly qualifies.

    3. Re:Tracking implications by MooCows · · Score: 2, Informative

      You would be happier I think somewhere like the Netherlands.

      Not exactly, not with our current minister of justice winning the annual Big Brother Award

      One of the brilliant ideas of our government is to oblige everybody of 14 years or older to have identification with them at all times.

      --
      The path I walk alone is endlessly long.
      30 minutes by bike, 15 by bus.
  8. well... by Dreadlord · · Score: 5, Funny

    Well, it's about time for kids to start wearing tinfoil hats.

    --
    The IT section color scheme sucks.
  9. I can see it now... by Anonymous Coward · · Score: 2, Funny

    Johnny's location is: Wedged in the swing.

  10. Well,, by nevek · · Score: 4, Interesting

    Its a nice step up from the Leash that some mothers seem to employ upon thier crying 5 year olds.

    I wonder how they'll get a wifi tracker out of a kids stomach?

    Thats where some of my sisters lego ended up.

    1. Re:Well,, by JivanMukti · · Score: 3, Funny

      True story...

      A few months ago a woman called the police because her son had swallowed the electronic key to her SUV's alarm system and she couldn't get the vehicle to start.

      The officer thought a minute, lifted little Johnny up and put his stomach near the stearing column. It was close enough for the RFID. Security disengaged and the woman was able to drive away.

  11. Yeah, but... by BayBlade · · Score: 3, Funny
    I built one out of legos
    But it kept breaking every time I moved.

    --

    The key difference between a Programmer and a Senior Programmer is that one of them is Mexican.

  12. That's a little low-tech sounding. by I'm+a+racist. · · Score: 4, Funny

    It shouldn't just give the location of the child. For a lot of people, that's totally useless. Most people couldn't tell you the difference between latitude/longitude and UTM coordinates. Instead, it should guide them to their child... let the parents page through instructions. Not only would this be more useful for them, they could get charged by the page, so our corporate overlords should be pleased as well (afterall, reuniting a parent and child isn't satisfying enough).

    Secondly, what ever happened to Darwinism? The lost children should starve and/or form their own feral societies. Only the best would survive to re-enter society, hopefully as very productive, since they'll have lots of useful skills.

    Lastly, where the hell are all the wolves? Aren't they supposed to take care of the lost children?

    First post? I doubt it...

    --


    Down with Saudi Arabia!!!
  13. Asset Management by alakon · · Score: 2, Funny

    "Asset Management" at its best :)

  14. The good news is... by pyrrhonist · · Score: 4, Funny

    ...you get to put it together first!

    --
    Show me on the doll where his noodly appendage touched you.
  15. Biggest Customer: by Anonymous Coward · · Score: 3, Funny

    Michael Jackson

  16. They are late by Snaller · · Score: 4, Informative

    Tivoli Gardens in Copenhagen has already installed that a month ago, and before them another park in Jutland - so they are a bit late :)

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
    1. Re:They are late by Your+Pal+Dave · · Score: 2, Interesting
      Tivoli Gardens in Copenhagen has already installed that a month ago, and before them another park in Jutland - so they are a bit late :)


      More than a bit late, here's an article from July, 2000 which describes a similar system. This doesn't use wifi or text messaging, but that seems to be a bit overkill to me anyway.

      IIRC this was discussed in /. at the time. I'd check, but the thought of using the /. search page for something that old chills me to the bone.
  17. Have parents really gotten that lazy? by Guildencrantz · · Score: 4, Insightful

    We plop kids in front of TVs and now we let them run around amusement parks alone? Yes, I understand that this is probably intended for kids who get away from their parents, but you know some parent is going to sit somewhere with a laptop tracking their kid and not actually keeping an eye on them. I'm horrified.

    ~~Guildencrantz

    --

    Penguin Trivia #46: Animals who are not penguins can only wish they were. -- Chicago Reader 10/15/82
    1. Re:Have parents really gotten that lazy? by Anonymous Coward · · Score: 2, Insightful

      I'm horrified.

      You are sooooooooooo over reacting. Legoland is probably a safer place to leave a kid than your local day care. It is totally kid friendly, with extremely competant staff. Legoland is somewhere in which you could easily let your kids go free, its just that most kids wouldn't really feel comfortable at young ages wandering around alone.

      You are way over reacting. I bet your kid has to wear a helmet and knee pads to play on the jungle gym.

    2. Re:Have parents really gotten that lazy? by RobertB-DC · · Score: 4, Insightful

      We plop kids in front of TVs and now we let them run around amusement parks alone?

      What do you think kids were doing before TV? Sitting in the living room watching the cat, while Dad read the newspaper and Mom (in tasteful, frilly dress, of course) cooked dinner?

      I was a kid in the '70s, and my friend and I went out to the "forest" (really just an overgrown bluff) and tried to melt crayolas over a pile of matches. When we were in second grade. And we did similar things, none of which were under the watchful eyes of our parents -- though I suspect other parents were watching, back in the days before everyone moved their driveways to the back of the house and put up 10-foot-tall privacy fences.

      Taking away the TV is only part of the solution to the problem you've almost uncovered. The other part of giving childhood back to our kids is to let them *have* their childhood. That means we have to let go, sometimes -- something that's harder to do, now that all the neighbors have their blinds drawn out of paranoid fear of the "unknown".

      Now that we've moved out to the country, with eight acres of land and neighbors that keep an eye out, God only knows what my second grader and his friends are getting into. But I think my boy will be the better for it.

      --
      Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
  18. Surprisingly, a good idea by PennyUK · · Score: 5, Interesting

    I'm normally opposed to this sort of thing, but in a place like a theme park this sounds great. Assuming that the tag could be hired from the theme park, you need only use it while you are there.

    When you are in a place which the parent or the kid knows reasonably well, you can easily arrange a good meeting place if you get seperated, and the kid has a reasonable chance of finding it. OTOH, most people only go to a theme park occasionally: even if you do decide on a meeting place, you could easily get lost en route to it.

    It could also help if the child is with the other (custodial) parent: the first parent can quickly check whether other parent is still queueing for a ride, or has gone onto designated meeting spot. Dh and I have tried using mobiles, but as dh's mobile is his work phone he is too likely to get work related calls for it to be particularly useful on his day off.

  19. Hmm... by Joey+Patterson · · Score: 2, Funny

    Does this mean we can ping our kids now?

  20. Heh. by pclminion · · Score: 4, Insightful
    Considering that children don't usually wander far away from their parents, it would be reasonable to assume that where the child is, the parents also are.

    Thus this is a nice way to get parents to consent to having their motions tracked as they move throughout Legoland, under the guise of helping "the children."

    Imagine it... If you had a giant database of people's movements as they go through the park, you can more strategically position the food vending carts, move the rides and displays around in order to maximize the "candy aisle effect," etc.

    1. Re:Heh. by UnanimousCoward · · Score: 2, Insightful

      under the guise of helping "the children."

      As a parent, I'll take your Legoland-has-ulterior-motives angle and STILL get my children wristbands...

      --
      Twelve-and-three-quarter inches. Unyielding. This wand belonged to Bellatrix Lestrange.
    2. Re:Heh. by fireduck · · Score: 4, Insightful

      don't you think they already have this information? Perhaps it's not as high tech, but certainly they have to know which routes are the most heavily traveled, which rides/attractions are the most visited, etc. Simply by how often the trash recepticles are filled, or how much waste is swept up will give you an idea how popular an area is. and that's incredibly low tech. How about line lengths at rides or how much business each food stand does in a day?

      There are hundreds of ways they can track how heavily traveled areas are and none of them involve tracking devices. The idea that this child tracker will somehow give them more info seems a little exaggerated.

    3. Re:Heh. by pclminion · · Score: 4, Interesting
      The idea that this child tracker will somehow give them more info seems a little exaggerated.

      Not at all exaggerated. Like you said, they can already track mass usage patterns in various ways. But now they can track where you go, personally.

      You get all kinds of great things out of that. "People who eat hamburgers don't tend to ride the Crazy Lego Ship. Maybe it makes them feel sick? We should put less mayo on the burgers." Or perhaps people who shop in store XYZ don't tend to also shop in store ABC. Perhaps there is too wide an array of popular items in XYZ -- leading people to forgo any further shopping. This tells you you should move some of the popular items from store XYZ over to store ABC, and hike up all the prices a little bit. Since people arent' buying as much per location, they are less likely to notice a 3% price hike.

      Maybe you find that people who walk past a certain ride are more likely to want to buy ice cream. This leads you to put more ice cream stands in that location. Maybe you're asking "Why the hell would a particular ride cause people to want ice cream?" Believe me, the company doesn't care why, but they'll sure as hell cash in on it.

      The only reason you can't think of uses for this is because you (obviously) aren't the one getting paid to do it.

    4. Re:Heh. by ucblockhead · · Score: 5, Insightful
      " Considering that children don't usually wander far away from their parents, it would be reasonable to assume that where the child is, the parents also are."


      Hahaha! Hohoho! Heeheehee!

      You don't have kids, do you?
      --
      The cake is a pie
    5. Re:Heh. by glwtta · · Score: 4, Insightful
      Perhaps there is too wide an array of popular items in XYZ -- leading people to forgo any further shopping. This tells you you should move some of the popular items from store XYZ over to store ABC, and hike up all the prices a little bit.

      It seems like you are really struggling to come up with reasons why this is a bad thing. (Even if you could somehow imagine that this system would give them more information about shopping habbits - you know those credit cards people tend to use nowadays?)

      If walking past a particular ride makes me want icecream, hell, I want there to be an icecream stand nearby.

      So, you go to their park, pay them money for the entertainment they provide, but somehow it's nefarious of them to more accuratly measure what the hell it is you want?

      You are at their park, you wan't what they are selling, you are not somehow bucking the system by getting extra mayo on your burger before going the the Crazy Lego Ship.

      --
      sic transit gloria mundi
  21. You know.... by Illserve · · Score: 2, Funny

    for kids!

  22. Re:Hey maybe you shouldn't loose the child in the by Bender+Unit+22 · · Score: 4, Insightful

    I take it you haven't been in a place like that with 4 kids.
    Gutless AC.

  23. mallrats by yamcha666 · · Score: 2, Funny
    Reminds me of a scene from Mallrats

    I hope his pants get caught and a bloodbath ensues.
    What is with you today ?

    I don't wish the kid harm, but his mother should suffer that horrific ordeal...

    So she'll learn how to manage her child !
    Sort of a harsh lesson.

    Man, there's not a year goes by...

    That I don't read about some escalator accident involving some bastard kid...

    That could've been easily avoided had some parent-- I don't care which one--

    But some parent conditioned him to fear and respect that escalator !

    Though these WiFi Trackers do sound like a good idea, maybe if the parents kept a good eye on their children, the need for these trackers could be avoided.

  24. Re:Peace of mind; carelessness? liability? by David+Hume · · Score: 4, Interesting

    The peace of mind for parents is great.


    Which may be precisely the problem. "Peace of mind" causing parents to be inattentive, incautious, and careless. And when the systems goes down, as it inevitably will? Will there be civil liability, or will the parents have to sign a waiver of liability when they rent the wrist band for their child?

    When the system goes down, will a child be lost, kidnapped, hurt, etc. that otherwise would not have been because his parents relied on the system instead of knowing that they, and only they were responsible for keeping track of their child?

    Perhaps the analogy is a bad one, but this reminds me a bit of the problem national parks are having with people who *rely* on GPS and/or their cell phones to keep them out of trouble. No wilderness or outdoor skills, no ability to use a compass or read a map, and half of the time no jacket. But they figure as long as they have their cell phones, they'll be ok. And when they can't get reception, the battery goes dead, or they drop it.....

  25. Accurate location? by tchdab1 · · Score: 4, Insightful

    >"...giving them the accurate location of their child."

    Actually, it will give them the location of the wristband.

  26. This doesn't belong at 2.4GHz... by LostCluster · · Score: 3, Insightful

    The biggest problem I see is that this service is subject to a perfectly legal denial of service if anybody were to flood the place with any other WiFi signal...

    That's the advantage that licensed frequencies have, they'd could be jammed, but then the jammer would be transmitting without a license and in trouble. Here the DOS wouldn't quite be covered by that.

    1. Re:This doesn't belong at 2.4GHz... by wronskyMan · · Score: 2, Informative

      ...perfectly legal denial of service...

      Umm... no. While it is true that the FCC says "this device must accept interference", this is more of a technical approval measure - manufacturers would ideally be required to build their devices to be resistant to other unlicensed/licensed uses of the band, in orfer to prevent interference under normal conditions. The FCC has held that *deliberately* interfering with radio communications would be illegal, even if it is against a part 15 (unlicensed ) service. The part 15 designation means that these devices have lowest priority - i.e, they couldn't complain if a 2.4Ghz amateur radio satellite were transmitting over them, not that John Q. Pedophile could set up a broken microwave oven for a few hours as cover without getting in trouble.

      --
      --- You shall know the truth, and the truth shall make you mad- Neal (not Cowboy) Boortz
  27. If I were a kid... by CHaN_316 · · Score: 4, Funny

    I'd gnaw off the wrist band and flush it down the toilet. The ensuing search in the sewer system by rescue teams should prove amusing...

    --
    "There is no spoon." - The Matrix
    1. Re:If I were a kid... by FirstManOnMoon · · Score: 2, Funny

      Much more fun to simply swap wrist bands with every other kid you see.

    2. Re:If I were a kid... by I+don't+want+to+spen · · Score: 2, Funny

      Don't gnaw it off, you'll end up with Blue Tooth ...

      --
      Don't go to a brothel if you want to buy broth
  28. This might work, BUT by Anonymous Coward · · Score: 2, Interesting

    I worked for Openwave, you know, the Software.com and Phone.com merger baby...
    We worked with MMO2 in Britan, and they had a nicname for Fridays...SMS Fridays...

    They would send SMS (Text) messages during the week, and the lost ones (which there were a lot of) would get delivered on Friday, when they system went through housecleaning.

    So, send a text message looking for you kid at the park and MAYBE you will find out the location by Friday.

  29. Switching bands? by modifried · · Score: 3, Interesting

    I wonder how hard the wristbands would be to remove?
    What's to stop kids from switching their wristbands?

    I can't imagine being unable to find my kid, tracking him down, and finding some other kid instead.

  30. Moving target by ozbird · · Score: 3, Insightful

    Unless little Wally realises they are lost and has been reduced to tears, knowing where they are this instant will be useful for only a few seconds. I'm sure the mobile phone company is gleefully aware of this.

    Why not fit the rugrats with something like those electric dog collars? If their squeals exceed X decibels or they move more than Y metres from their parent, they receive a little reminder from the collar... >:-)

  31. And the first response is geeky... by stienman · · Score: 4, Interesting

    My first thought was, "What, a CF card on each kid with a little microcontroller where you have to cha[r|n]ge the batteries every day?"

    Then I looked at the website for the tags - 5 years worth of service, regular MAC address, only transmits occasionally, never receives.

    Way geeky, I think. I'd like to know what kind of 802.11 packet they're transmitting!

    Then I read the comments. Are all you guys privacy geeks, or what? What happened to all the "Cool technology! How'd they do that? etc" comments, consequences be darned (as in fixing holes in socks)

    Ah well. So much for *real* geeks.

    -Adam

  32. Gee, when I was a kid... by Resident+Netizen · · Score: 4, Funny

    ... I was more concerned with acurately tracking all of my lego pieces!

    --
    My other sig is a Porsche!
  33. Opps. by Eric_Cartman_South_P · · Score: 4, Funny
    Where's my wife?

    Sorry. Lost track of time. I'll have her home by 8:00 PM.

  34. Re:Peace of mind; carelessness? liability? by Anonymous Coward · · Score: 3, Insightful

    OK, having actually taken a child (my nephew) back in 1999 to Legoland (California) I can comment on why I think this might be a good thing.

    Legoland has a number of "playground romper room" style attractions, which are very much kid-sized for kids. While they centralize the exits so you can watch who's coming and going from them, I was constantly pacing along the edge of it, trying to keep him in sight as he climbed around in the tunnels and bridges and such (some of these things were very large) and watching the exits as well...

    While I doubt something like this would have kept me from trying to eagle eye him all the time while he played in there, it would have helped MY peace of mind for the 5 minute periods where I wasn't sure exactly where he was...

    As another example, but going back farther to when I was the little kid. Many years ago, I was at Six Flags Magic Mountain (I think, its hazy, it could have been Knotts) when some of my family wanted to ride a roller coaster that I could not (probably would not, being the wimp that I was) go on. So my aunt and I waited at the exit for my sister and the rest of my family to get off the ride. I was impatient, so I ran to the exit ahead of my aunt, where I got swept by a crowd of people coming off and got confused (hey, I was maybe 5) and ended up following a group into a gift shop across the way. Of course, both my aunt who had tried to keep up with me and my parents when they got off the ride got fairly frantic in searching for me, but they found me fairly quickly (not before I had gotten scared and bawling of course. I told you I was a wimp.)... Having something like the finder wristband would have been great for them.

    Inevitably, if you have a kid, they are going to get lost at a department store, park, amusement park, etc, even if you are the most attentive of parents, unless you're all about the smothering. While I don't think its a good idea to use this stuff as a substitute for paying attention to your kids (and contrary to the likely childless respondants here, I don't think that really would be how they're used most often), I do think the option of having it is a good thing.

  35. Tunnel Vision by nfotxn · · Score: 2, Funny
    "Ok Billy just stay withing 30-40' of the access point and wear this Wi-Fi tracking bracelet at all times so I know where you are!"
    Solution looking for a problem, anyone?
    --

    _nfotxn

  36. Will this locate the TV remote? by 1000StonedMonkeys · · Score: 2, Funny

    Because if it does, they've got my money.

  37. I remember seeing this in a film once by PeteDotNu · · Score: 3, Funny

    And if the kid walks outside the park boundary... kaboom! Right?

    --
    My other processor is big-endian.
    1. Re:I remember seeing this in a film once by PaK_Phoenix · · Score: 2, Interesting

      I can remember two movies relating to this. The first one is The Running Man starring Gov. Arnie. The other one is a B-Movie, whose name is I believe "Deadlocked Escape from Zone 14". And in that one, the prosoners were 'married', with their collars, if they got further than whatever distance from their 'marriage' partner BOOM for both of them. The whole trick, IIRC is nobody knew who they were 'married' to. I would imagine this was done to prevent escapes.

      --
      This space intentionally left blank.
  38. Oh god your retarded by Anonymous Coward · · Score: 2, Funny

    5, Insightful?

    What the fuck? How fucking stupid do you think we are??? Of course it gives the location of the wristband you dumbass.. and of course we know it could be taken off... but the chances of kids doing that is rather remote.

    Jesus F. Christ, you "deep thinkers" here are really annoying because you think your deep, but your just dumb.

  39. OH MY GOD! by Russ+Nelson · · Score: 3, Funny

    The Tag can be mounted in many different ways on a variety of assets, including the use of double-sided tape, screws and straps.

    Tape??? Screws??? Straps???? My kid isn't getting with a hundred miles of these guys. Nobody screws a wifi tag to my kid!
    -russ

    --
    Don't piss off The Angry Economist
  40. Re:Peace of mind; carelessness? liability? by Trailwalker · · Score: 2, Insightful

    In my experiences with backcountry search and rescue, the major cause of disaster is delilberate, repeated, acts of stupidity. It is almost never just one thing that leads to grief. Reliance on a battery opperated electronic gadget just adds one more thing to a long list.

  41. An interesting problem... by elitebrad · · Score: 2, Funny

    Not to troll or anything, but what does it say when your child has been taken away from the complex? "Owned"?

  42. marketing data by swestcott · · Score: 2, Insightful

    Do we know if they will be using the tracking to evaluate park use? Compiling that information? I think we need to evaluate each new technology to see if the balance of our loss in privacy is outweighed by the benefit. In this case, I think as a parent of a child who may have wandered off before that I'd opt in, but

  43. LegoLand by CristalShandaLear · · Score: 2, Insightful

    Years before I made my first tinfoil hat, someone showed me an article about a tracking device for pets.

    It was placed under the skin and if the pet was ever lost it could be located. I was so naive, I never once thought anything like this would ever be used to find human beings.

    So now here we are, just over a decade later and people think it's a good idea to track their kids using computers.

    If your kids aren't big enough to understand the words "check in" and "meet up area" they shouldn't be away from you in the first place.

  44. Security will surely be a top priority. by Jerk+City+Troll · · Score: 2, Interesting

    I'm certain that Lego will take security into strong consideration with this system. I am certain they will ensure that preditors of children will not be able to hijack the system and locate your kids as effectively as you can. Afterall, strong cryptographic authentication will be used and identifications will be universally unique, or some other such mechanisms will be in place... right?

  45. This is a great way... by ChronoWiz · · Score: 2, Insightful

    for a kid to get freedom from his/her parents to go explore legoland by themselves. False or not, it gives the parents a sense of security that is likely to loosen their hold on the kid so they can really go have fun. I remember going to parks and lands like this but being unable to do what I really wanted to because of paranoid parents over my shoulder at every turn.

    There are no real privacy issues here, except I suppose the old slippery slope argument that we are being slowly conditioned to accept radio tracking tags. As it stands though, this development seems pretty harmless.

  46. i hear kidnapping is all the rage these days... by bechthros · · Score: 2, Insightful

    ... and I can see a high-tech ransom outfit using this data to know where one certain child would be for quicker in-and-out kidnapping. Or knowing when that child might have been separated from it's protecive older siblings.

    Or how bout this: 5-year-old son of European royalty is playing at legoland, taken out by a sniper from a huge distance based on his location from an SMS query to their wristband system...

    OK, I'm being dystopian, and hopefully the crypto on those wristbands is bulletproof, but if the potential is there it will be abused and to think otherwise is naive.