iTunes 4.5 Authentication Cracked

fooishbar writes "Yesterday, Apple released iTunes 4.5, which deliberately broke the 4.2 authentication scheme, which had been successfully reverse-engineered. However, crazney has been at it again, and within 24 hours of downloading iTunes 4.5, has broken the new scheme, and added more features to this library along the way. If you want to incorporate iTMS support in your program, give libopendaap a go!" Reader ScottGant submits this story about the Pepsi/iTunes promotion: "News.com has this story about Pepsi's iTunes promotion give-away. The promotion, which is slated to end this Friday, was to have given away 100 million tracks through Apple's iTunes music site. But according to Apple on Wednesday, only about 5 million free songs have been redeemed."

Comments

Only five million?

[Liselle]

That's way less than they anticipated. Only 5 million out of 100 knocked me flat. Since iTunes serves a pretty specific market, I guess that says a lot. Especially since the tracks are free. The question on my mind: how many of those 100 million winners actually reached folks? TFA mentioned something about distribution problems.

Also, about the new authentication crack: I am curious how this will impact their deal to offer free weekly songs, I'm assuming it's some sort of deal with the record industry. Today is a fairly uninspiring Avril Lavigne track (but free! I got it anyway! :P), but I have to wonder.

Re:Only five million?

[OS24Ever]

According to a lot of posts on Macrumors.com and other Mac news sites there were a lot of posts from people in the *huge* markets like New York, LA, San Fran, etc who were posting that they never found a bottle with the promotion on it.

Personally in Raleigh, NC I never saw a 'iTunes' bottle but then again I don't drink a lot of soft drinks anyway.

Re:Only five million?

[Anonymous Coward]

This week, there is a different free single each day. From then on, there will be one free single each week.

Re:Only five million?

[pudge]

FF was yesterday, Avril today. Check back for something else tomorrow. You missed yesterday's, sorry.

Re:Only five million?

[BrookHarty]

I hardly drink pepsi in the bottle, just the cans from the vending machine. The couple times I did buy bottles, the 24 ounce bottles where winners, the smaller bottles never won.

Bad thing, I never remembered to keep the bottle, I tossed it like normal. Dont know how many other people don't know, or don't care.

Re:Only five million?

[SoCalChris]

TFA mentioned something about distribution problems.

In the area I'm in (Downtown Long Beach, Ca), the iTunes bottles didn't reach most stores until the end of February. All of the stores were carrying Lakers promotional bottles instead.

Once the iTunes bottles started showing up, I won a few songs. When I went to redeem them, iTunes didn't have any of the specific songs that I wanted. They didn't have any Led Zeppelin songs, so I went looking for some songs off of a CD that my wife wants. They didn't have that either, so my caps didn't get turned in.

Re:Only five million?

[Matey-O]

Especially since the tracks are free

I only got about five free songs...See, I have this odd aversion to developing type 2 diabetes that limits the amount of sugarwater I want to drink.

Re:Only five million?

[Anonymous Coward]

I drink Diet Pepsi, so I opted for cancer instead.

Re:Only five million?

[Schnapple]

Thing that gets me is this - who is it that's going to go buy a Pepsi for a free song? $1.29 for a bottlecap with a 33% of a 99-cent song. Doesn't add up. So the only people who would get the songs in the first place were the ones who drink Pepsi to begin with - but most of them drink it in cans. If every cap had a free song then I would see Pepsi sales shoot up - but that's not good for Pepsi to eat 99-cents of whatever they get from the $1.29 sale.

I'd say the only ones who benefit from this deal is Apple, but that credit card requirement scared away most people. So, other than more awareness, Apple didn't gain much from this.

Re:Only five million?

[Mattintosh]

In the St. Louis area, the local Pepsi bottler ran a promo giving away free Blues tickets instead of the iTunes promo. Right about the same time as the Blues fired their head coach during a massive slump, which they pulled out of in time to reach the playoffs and be eliminated in the first round. Pepsi sure knows how to market their product...

I'll stick with Coke, thanks.

Re:Only five million?

[goon america]

That's way less than they anticipated. Only 5 million out of 100 knocked me flat.

100 miliion is the maximum possible number of redemptions; that's the number of winning labels they printed. You'd have to expect every single winning label to be redeemed to reach that number.

Apple expected of the 100 million winning labels, about 30% would ultimately be redeemed, or 30 million. 5 million compared to that isn't good, but it's better than compared to 100 million. I blame Pepsi's rather lackluster promotion efforts in part (a brief, off-handed mention in a commercial that ran once during the superbowl).

Re:Only five million?

[daviddennis]

I was planning to switch from Coke to Pepsi for the duration of the promotion, but as you say it's not cost-effective for heavy drinkers such as myself to buy individual bottles.

I did buy a few and I won all but one of them. I really liked the promotion and I'm sorry it's (nearly) over. There are still caps in the stores, so I think they should have extended the redemption period.

Since I wasn't able to tilt the bottle and see which bottles were winners, I thought it was interesting that I won most of them. I live in LA, and we've only had the bottles for a couple of weeks now. Perhaps they had to use up the winning caps and so a higher percentage of people here were winners.

I think they should have stuck in maybe 3 codes for each 12-pack. That would have given the heavy drinkers a chance to win. The contest as it is seems designed for light drinkers, and that's just plain silly. Why not cater to your huge customers and hope to snag a few from Coke?

(I'm afraid that I like Diet Coke in cans quite a bit more than Diet Pepsi in bottles, so from a conversion perspective this was a flop).

D

Re:Only five million?

[outZider]

What credit card requirement? I don't have a credit card, and I use the service just fine... Gift cards from Target and Pepsi free songs.

Re:Only five million?

[Golias]

No it's not.

Fat consumption has nothing whatsoever to do with diabetes. You could eat bacon 3 meals a day and not have high glucose levels. (Your blood pressure and cholesterol levels might not be so terrific...)

Type 2 diabetes is one of two things: 1. You are not producing insulin fast enough to process large amounts of glucose in the blood.
Or 2. Your body is not absorbing the insulin fast enough to do so.

In either case, when you eat foods that are quickly turned to sugar in the blood (any foods which are high in starch or sugar, including white bread and potato products, and especially sugary foods like Pepsi) your blood's glucose level goes way up, because your body can't process it. This causes all kinds of problems. Fatty foods do neccesarilly raise your blood sugar levels. You may be confused because obesity (fat tissue, not fat consumption) slows insulin absorbtion, and is a contribuiting factor to Type 2 diabetes.

Re:Only five million?

[Golias]

Diet Pepsi is not carcinogenic. Saccharine has not been used in either Diet Coke or Diet Pepsi since NutraSweet (a.k.a. "Aspartame") was introduced in the 80s.

There are all kinds of people (a.k.a. "kooks") who are now trying to tell you that Aspartame is bad for you. Funny how they came to that opinion just as NutraSweet's patent on Aspartame ran out, so anybody can produce a generic form of it cheaply.

I'm convinced that all this hand-wringing about Aspartame is driven by a desire to sell you on new sweeteners, like Splenda. Every time I "follow the money" on somebody issuing warnings about the Aspartame in Diet Coke, I discover somebody who's competing with it.

(Splenda and Sorbitol, by the way, often contain warning that "large quantities my cause mild diarrhea," by which they mean "even a few drops of this stuff will make you explosively burst out liquid faster than a fire hose within the hour, making severe dysentery seem healthy by comparison.")

Re:Only five million?

[Eraser_]

I was activly searching my town (east la county), neighboring ones (san bernadino county) and even a few stores in Santa Barbara california. It took about 3-4 weeks before the damn LAKERS caps went away so I could buy iTunes caps. Won about 6 or 7 songs in 10 bottles.

Distribution sucked majorly.

Re:Only five million?

[Anonymous Coward]

and I live in Canada, where the iTunes promotion wasn't valid, and the bottles were in the stores here. What the hell?

Re:Only five million?

[Fnkmaster]

Agreed - like any rebate program, the redemption rates are usually quite low. And those are redemptions on 10,20 or 30 dollar rebates - the return is much more substantial than the effort invested. Though the return from this promotion is high relative to the product cost, they might have had a much higher redemption rate if they were giving away something with a higher perceived value and giving it away less frequently than 1 in 3. Though it's nice to get a 99 cent free item with a 1.29 bottle purchase, there's still the cost of remembering to hold onto the bottle cap, signing up for the service and so on to redeem it - realistically, the costs of this effort may be valued by many people at pretty close to the dollar value of the item itself.

Then, as you pointed out quite accurately, there's the system requirements, bandwidth requirements, computer-experience and application installation experience requirements, and the need to be interested in music (many people don't listen to much music, or are just interested enough to listen to what's on the radio). Frankly, I think a 5% redemption rate should be viewed as a rather decent success of this product. If they thought honestly that they'd get a 30% redemption rate, they were kidding themselves. Personally, I think I would have guessed more like 10% based on my sense of the market.

I also think the promotion would have been much more successful if it targetted regular Pepsi drinkers who drink from cans. The return from cashing in these free songs is much higher if you've collected 10-15 free songs, and I'd say the likelihood of that person getting the songs and going through the effort is much higher than the likelihood of somebody else.

I'll us myself as an example (though I'm a bad one in most ways). I am not a regular Pepsi drinker - I drink Pepsi usually only when there are no other options (i.e. no Diet Coke around). I won an iTunes cap while on the road driving from Boston to New York at a rest stop in Connecticut where they only sold bottles, and only sold Diet Pepsi. I have used iTunes and purchased probably 15 dollars worth of songs from iTunes in the past. I thought it was very cool and great that I had a bottle cap worth a dollar, and I put the bottle somewhere meaning to keep and redeem the free song. Nonetheless, I didn't really give it enough thought to be terribly careful with that bottle, and ended up throwing it out by accident when cleaning my car after the drive. Had I gotten that bottle cap upstairs and dropped it by my computer, I probably would have redeemed it at some point. So even among people interested enough, competent enough, and so on who happen to get a winning bottle cap, the redemption rate is likely to be at best maybe 50%? And that's a pretty small fraction of the population

Re:Only five million?

[afish40]

It's all in the dosage. A can or two a day isn't going to hurt you. Drink a case a week and you're going to have all sorts of problems. Yes, but think of all the iTMS songs! *rushes to Safeway to grab up remaining winning Pepsi bottles*

Re:Only five million?

[Golias]

And like they say: If you can't give cancer to a white lab rat, you're just not trying.

Re:Only five million?

[frission]

there was plenty in the Raleigh area, atleast in RTP. i got a couple of friends to do the 'look up the bottle' trick and we all won every time...whoops...maybe that's where all the bottles went :) i even ended up giving a few tracks away to people who hadn't used iTunes yet.

Re:Only five million?

[jp10558]

You know, here in buffalo, I saw some 20oz winners, I even got one. I couldn't give it away. No one here saw a value in it, downloading extra software that might mess up your machine, and would take up hd space to get one free file that had restricted use.

Re:Only five million?

[general_re]

A can or two a day isn't going to hurt you. Drink a case a week and you're going to have all sorts of problems.

So two cans a day is okay, but 3.4 cans a day (24 cans per case divided by 7 days) will fuck you up. Obviously, something's wrong with that last can-and-a-half, so all you have to do is not drink 2 out of every 7 cans - thus, you can buy 14 cases a week, throw 4 of them away, and you'll be fine.

:^)

Re:Only five million?

[CatOne]

Saccharine *is* still used in fountain sodas. The stuff you get at 7-11 from the machine, or at the local burrito joint DOES have saccharin in it. Only the bottles and cans use NutraSweet.

This is because NutraSweet has a relatively short shelf life. It's something like 3-6 months (very vague recollection here), and then it loses its sweetness, completely.

The fountain soda is in containers or "bags" and can be in the channel for months or (gasp!) a year or more before it's hooked up and served -- really the distributors have little control over when restaurants or convenience stores hook it up. As such, it's still saccharine based to ensure they don't start serving out big "crap batches."

Re:Only five million?

[Monx]

Other than the moral part, there's no advantage in using itunes over anything else

iTMS is a music store. iTunes is a kick-ass audio player/organizer. It is second to none, imho. No winamp user I know who tried iTunes ever went back.

Re:Only five million?

[sh00z]

Houston was the same way. I got hooked when my first three all won. Six out of the nine bottles I bought were winners. Then my wife, in an amazing display of pity, gave me an iTMS gift certificate because she knows how much I prefer Coke.

This is annoying.

[Pave Low]

The idea that Apple is "breaking" or "crippling" this part of iTunes is misleading. It wasn't a feature that Apple provided to begin with, and any hacks to break the DRM scheme will be thwarted by Apple eventually.

If you don't like this, you shouldn't use iTunes at all and don't buy their music because this is something they need to sell music online. Last I checked, you can just buy the CD at the store that contains no DRM at all.

Re:This is annoying.

[m0rph3us0]

First Sale Doctorine. You can do what you want with things you purchase.

Re:This is annoying.

[scifience]

If Apple doesn't want people to hack iTunes, they need to provide a way of playing the files on operating systems other than Windows and Mac OS.

Most people who are using these hacks aren't using them to illegally copy music, but are using them to play the songs they purchased on unsupported hardware. As far as I'm concerned, this constitutes fair use.

Re:This is annoying.

[wanerious]

You did not purchase the song. Read the agreement. You purchase the right to listen to the song subject to the conditions outlined in the agreement. If the agreement is not to your liking, do not purchase the song.

Re:This is annoying.

[amdg]

Last I checked, you can just buy the CD at the store that contains no DRM at all.

The problem is that you never know what you are going to get when you buy a CD. Many CDs these days come with DRM that stops you from playing the songs on computers and even some stereos. And you don't know until you try it at which point the stores won't let you return it because it was opened. So given the choice between a useless, ~$15, round, shiny piece of sh... err... plastic or a ~$10 downloaded album that I can burn to a CD, copy to my iPod, or play on 5 different computers, I think the choice is obvious. The phrase "lesser of two evils" comes to mind.

Re:This is annoying.

[RatBastard]

But you knew going in that iTunes only runs under MacOS and Windows. You knew that when you agreed to the EULA. You agreed to their conditions when you signed up.

You are under obligation to abide by the terms of the agreement you entered with Apple. Apple is under no obligation to support every OS out there.

If you don't like the conditions Apple places in iTunes Music Store, including the limited number of supported platforms, don't use the service.

Re:This is annoying.

[scifience]

And use what other service instead? Oh, that's right, there aren't any legal music download services that work on Linux.

I think that it is much better to crack iTunes's file format so I can play the songs I legally purchased than to download songs completely illegally over a P2P network.

Re:This is annoying.

[jubei]

I think that it is much better to crack iTunes's file format so I can play the songs I legally purchased than to download songs completely illegally over a P2P network.

I agree with you, but you could do even a little bit better if you spent money on services that don't utilize DRM. Emusic, magnatunes, audio cds, etc.

If/When these DRM-free sites get more market share than the DRM sites, record companies will start to rethink their positions on it.

Re:This is annoying.

[IamTheRealMike]

People seem to be conflating two unrelated things. iTunes can stream music from its library to other clients on the network. This is entirely independent from iTMS, the music streamed by DAAP can easily be music you ripped yourself.

So really this has nothing to do with hurting Apple, or not agreeing to a "EULA", and it has everything to do with Apple cynically attempting to manipulate network effects. Your brother sharing his CD collection on the home network using iTunes? You can't use WinAmp, WMP, RhythmBox, Muine or whatever to access that, you have to use iTunes too. Then when you share your music, it cascades onwards.

This is especially true in places like homes, student flats and college networks, like the ones crazney is on. Really, Apple have no excuse for this: restricting DAAP can only have one goal and that is to use peer-power of the type that keeps Windows entrenched to give iTunes an upper hand. As such it frankly deserves to be cracked.

I know crazney. He's a good guy. We talk often - he isn't out to screw Apple or steal music. He wants to play the music on his Mac laptop using the iTunes streaming system: this seems totally fair to me.

Re:This is annoying.

[badasscat]

You did not purchase the song. Read the agreement. You purchase the right to listen to the song subject to the conditions outlined in the agreement.

I have two words for you: bull, and shit.

I don't care what their agreement says. Nobody has to "purchase rights" to "listen" to a song. If I want to listen to a song that's playing out on the street as I happen to be walking along, nobody has any right to charge me for the privilege. Conversely, nobody is allowed to sign away their rights under the law. If I sign an agreement saying "I hereby grant you the right to kill me by strangulation" that still doesn't give you the right to kill me and it doesn't give me the right to commit suicide either (which is illegal in most states).

Copyright law is pretty clear and the first sale doctrine well established. If I buy a song from iTunes, it's mine and I can do what I want with it provided I don't do anything to violate copyright law. That includes stripping the DRM to exercise my rights as expressly provided in copyright law (don't forget, fair use is not some nebulous concept someone came up with on Slashdot, it is part of the actual law).

Now, you can try to quote various things from the DMCA if you want, but that won't win you many friends around here. And I don't interpret the DMCA as overriding fair use rights anyway, and neither does anyone else I know of.

Re:This is annoying.

[dasmegabyte]

This is a retarded ass argument. It's a bit like a burgler saying, "well, if you'd installed an open door on this side of the house, I wouldn't have had to break the window, mate!"

It's Apple's perogative to write software to play their files wherever they like. If it doesn't meet your needs, you're welcome to use a different player. What you're not welcome to do is break the law -- even a silly law like the DMCA -- and cry "fair use" while you're doing it.

Besides, Apple's already GOT an out for fair use...burn and rip! Shit, you can burn a CD of iTMS music and rip it back USING iTunes, with negligible quality loss. The whole point of "fair" use is that it allows you to use a work you purchased in your own way without opening the possibility for you to unfairly infringe on the owner's exclusive copyright. A slight quality drop is fair in my book -- now, HDTV on the other hand...

Re:This is annoying.

[Snaller]

But you knew going in that iTunes only runs under MacOS and Windows. You knew that when you agreed to the EULA. You agreed to their conditions when you signed up.


Don't be silly. Nobody agrees to any EULAs, its just some crap one has to click on. Nobody actually reads or agrees to it. And if you ask people you'll find that something like 99% have that attitude, question then is can you really have such a minority law.

Re:This is annoying.

[wanerious]

I'm pretty sure it doesn't --- see the following link:

copyright tutorial

Certainly you can't sell the copies, but it is also against the current interpretation of the spirit of the law to copy material in its entirety.

On Pepsi's iTunes Contest

[Dark Paladin]

I'm hardly surprised by the results. Personally, I don't drink Pepsi usually (though it's not a religious thing, no matter what people think). But I'll drink a Sierra Mist, which is included in the contest.

So when My Lovely Wife (MLF) would go to the store, she knew to look for Sierra Mist with the label. For about the last 5 months she's looked, and every so often I'd take a peek.

Nothing. Nada. I've talked to other people in the San Diego/Southern California area. Nothing. I was on a business trip to Chicago - didn't see any out there (though maybe someone who lives there might have had more luck).

I don't know if it's that Pepsi had a lot of "warehouse" Pepsi to sell that just never got to the market, or if they only shipped it to certain areas. But whatever the reason, I have not seen one iTunes Pepsi cap - and those friends I have who have seen them in their area mention that it's not 1/3 that one, but typically more like 1/10 (though perhaps they were victims of the "Bottle Tilt Trick" in their area from ambitious music buyers).

I'd like to hear that Pepsi extends the contest for another 6 months in the hopes that the labeled bottles will eventually reach stores, but I'm not holding my breath.

Re:On Pepsi's iTunes Contest

[darkstream]

They did extend the contest, actually, though nobody seemed to notice. Originally, you had to register your winning iCap by March 31st, and redeem it by tomorrow. But well into April I could still register iCaps. I won 20 songs myself, but it was a pain to find them. Towards the end, the available iCaps had been picked over (Yes, I was a tilter). And Sierra Mist iCaps were rare. In fact, if there had been better Sierra Mist support I would have bought truckloads of bottles. I'm just not much of a cola drinker. Pepsi missed out by being cheap, in my opinion. I'd love to know the behind the scenes story on this one. I can't find any yellow capped Pepsi products now. Haven't been available here in Salt Lake Valley for weeks. At least not in all the locations I've been in...

4.5 busted sharing with previous versions

[crackshoe]

my main problem with 4.5 is that it no longer allowed sharing with other itunes running boxen on my home network - the one machine i had updated to 4.5 ( my parents imac) couldn't accesss my music on the g5. it seems like a fairly annoying thing that wouldn't be particularly hard to not break for no particular reason. while i personally think theres no reason to break apple's authentication or other security features in itunes (the current permisions are more than enough for me, and i have less than 20 pruchased tracks, and only 2 machines i play em on), its nice to know that work arounds do exist.

Only 5 million songs is no surprise

[profet]

I live in NYC and have seen exactly 1 bodega with iTMS Pepsi bottles.

Maybe someone forgot to ship these things to places where people actually would use them?

Re:That was quick

[pudge]

I hope apple didnt invest too much time/money in this new fixed drm. Will these media pimps ever learn?

This isn't about DRM, it is about access to the music store, sharing, etc. outside of the iTunes application.

And despite the poster's assertion, there's no real reason to think the authentication scheme was intended to break compatibility; as most developers know, sometimes you need to make changes for other reasons that force a break in compatibility. If this WERE about DRM, I'd say it was likely, but I see no reason to think this separate change was deliberate. It may have been, but no one's given any reason to think it.

Re:Why do "free" songs require credit card numbers

[YrWrstNtmr]

That's because for a "free" song you had to give them your credit card number.

No, you didn't. I got two free, no credit card required.

No they didn't

[CptChipJew]

I've worked for marketing companies that created similar promotions for their clients. Promotions like this are created with the full knowledge that the vast majority of winning caps will be tossed. 5% is actually a pretty strong number considering the L.A. Lakers caps they had in L.A. were only redeemed at a rate of 1.2 % (You got $10 off at Foot Locker) Have you noticed that 90% of the time McDonalds announces "We're giving away a million dollars!" that you never hear about anybody winning the prize?

Re:No they didn't

[LOL WTF OMG!!!!!!!!!]

It was $10 off of any $50 or more purchase.

Of course Nike's do cost $1.50 to manufacture (this is not an exaggeration), but still 20% off ain't none too bad.

Re:No they didn't

[gcaseye6677]

Crap. This is what happens when you don't use preview. Trying again:

The McDonalds Monopoly game was rigged.

Re:No they didn't

[flying_monkies]

The reason you didn't hear anyone winning at McDonalds had more to do with fraud

Re:No they didn't

[Anonymous Coward]

No wonder this didn't make noteable headlines, look at the day the report was released =/

Hmm

[Anonymous Coward]

But according to Apple on Wednesday, only about 5 million free songs have been redeemed.

So... 95 million valid codes left, where's the code generator? :-)

Re:Why do "free" songs require credit card numbers

[Slowtreme]

They must have changed this a while back. You do not need a CC to have an iTunes account. This is how they allow for Prepaid cards and gift certs now.

I know that I did not enter a CC number when creating a login for my 9 y/o daughter to download free itunes.

Re:Why do "free" songs require credit card numbers

[DiscoOnTheSide]

I dunno what iTunes *YOU* were using, but I never had to give my credit card # and I'm on free song #9 and counting...

Re:Why do "free" songs require credit card numbers

[DraKKon]

Well there's that.. and I didn't see any of the special bottles until the beginning of April. Wasn't it supposed to start in the middle of february?

But to keep myself on topic.. Apple probably has a standard singup path.. They assume that if you are going to redeem a free song.. that you might buy something later.. But yes.. its lame to require a credit card when you are making a purchase of $0.00..

Pepsi Redemption Rate

[MyNameIsFred]

...according to Apple on Wednesday, only about 5 million free songs have been redeemed...

I wonder what the typical redemption rate is for the Pepsi, Coke and other softdrink give aways. I know for paper coupons the redemption rate is about 2 percent. Granted alot of those coupons go straight into the trash. However, when people print coupons from the web only 20 percent are redeemed. And if someone is going to print them, you would think they would use them.

My point, is the Pepsi-iTunes rate of 5 percent unexpected?

I'm sure Apple doesn't care.

[Anonymous Coward]

Their new strategy seems to be fixed, and it's a strict policy of lip service. If they make sure:

- The De-Fairplay utilities don't have public development sites, and instead are forced to be these little files passed around on USENET and P2P and slashdot like they're some sort of contraband, well out of the public eye

- The way things work change just *SLIGHTLY* with every minor release of iTunes, causing all the De-Fairplay utilities to have to be updated with every minor release

Then, well. The slashdotters get to keep their de-Fairplay utilities and use them as much as they want; and from the RIAA's perspective, Apple's "doing something" about piracy, because there's no longer a publically visible way to crack Fairplay, and so they don't revoke Apple's license to sell music. Everybody wins! Except our civil liberties.

Right-- fairplay still works.

[Anonymous Coward]

This is about authentication with the itunes music store, not removing the playfair drm protection.

Fairplay still works without any changes. A "friend" did the following last night:

1. Using an old version of itunes on a pc, purchased a new song from the music store.

2. Launched VLC on the PC, and found it had no problem playing it. Checked c:\documents and settings\[username]\application data\drms and there was a new file: XXXXXXXX.005, in addition to the other two files that were already there. They had extensions .002 and .004

3. Upgraded itunes on the PC to 4.5. Bought another song. It shows fairplay v2 when you look at it's info.

4. VLC can also play this one. No new file in the drms directory was created.

5. Copied both songs.m4p and the key files from drms to the mac running the latest itunes. Put the keys in ~/.drms

6. Ran playfair (v 0.5.0) against the two songs. They decoded into .m4a files which show no protection, and play fine in VLC, and itunes.

7. Just to double check, bought a third song using itunes on the mac. Ran playfair against it (still using the keys from the PC) and it decoded and plays fine.

My conclusion is that as long as you have the keys, you can still use playfair. My friend gets the keys from the PC running VLC. I don't know if other techniques may have been broken by the new itunes.

I don't have any problem with the ethics of removing the protection. I don't-- I mean, *wouldn't* use it to illegally share the music. It's just nice to have clean files in case Apple quits developing itunes for the PC, or some other unlikely scenario.

In Cali,

[blackmonday]

Here in beautiful Glendale CA I only bough 2 losing Pepsi bottles, and I drink a lot of diet Pepsi. The bottles didn't show up until recently and i think they were playing catch up. I waited over a month after the promo started before I finally saw a bottle for sale. This could be a factor in the lower than expected numbers.

Free iTune download

[G27 Radio]

I found a link to this on Ben&Jerry's site after reading the news.com article. Pledge to vote in the next election and you get a free iTunes download with 24-48 hours.

Get 'em while they're hot--er, or before they melt?

Re:Free iTune download

[Burgundy Advocate]

Indeed. My personal information costs $0.99...

Why so few redeemed songs...

[BRSQUIRRL]

Ii might have something to do with the inconvenience of downloading and installing iTunes, creating an account (which includes entering a credit card number), and then finally entering the code and picking a song.

But I think more importantly, the vast majority of people simply don't know much about iTunes (or don't even know what it IS). I dug a lot of "one free song" bottle caps out of the wastebaskets in our office because people didn't have a clue what they were...however, once I showed them how to redeem them, their reaction was usually something like "I can get any song I want?!? COOL!". This leads me to believe that Apple still has a ways to go in terms of public interest and awareness of the online music store scene...which is actually an exciting opportunity for them.

Re:Why so few redeemed songs...

[spyrral]

Mod parent down. There was no requirement to enter a credit card number to redeem free songs. You did have to create an account, but that consisted of picking a user name and password and giving up your already spammed to death email.

Re:Why do "free" songs require credit card numbers

[metalion]

But according to Apple on Wednesday, only about 5 million free songs have been redeemed.

That's because for a "free" song you had to give them your credit card number. I complained twice to Pepsi and Apple...never got a response. So, as far as I am concerned, they've fucked themselves on this one.

Actually, when signing up, the option was given to input a credit card number now or later. I opted for later. I have downloaded several songs with the Pepsi promotion but I still have yet to give them my credit card number. :P

I have to admit that I do like iTunes. It has a nice interface, the music store seems well designed, and I haven't run into any issues with the DRM yet. But still wouldn't mind seeing a new version of software like PlayFair that addresses iTunes 4.5.

Re:Why do "free" songs require credit card numbers

[crackshoe]

Except you didn't have to give them a credit card to get the songs. I didn't have to put in any credit card informtaion until i actually bought a track -- after i had downloaded 18 free iTunes songs. So yes, they were actually free. You only needed to give them an email addy to create the account (or at least I did, but i used the account i'd had with apple for 2 years, so they already had my email).

5% sounds about right

[71thumper]

Given the classic assumptions on "mail-in rebates" that only 10% of the people actually bother if the amount is less than $100...5% is actually amazingly high for something that has a very narrow audience given the number of people who by Pepsi (i.e., lots of people that bought winners didn't care about iTunes).

I personally got about 30 free songs

[ScottGant]

My wife and I would go out of our way to get the Pepsies with the promotion. We won quite a few times.

It wasn't a bad promotion, but many times we had to go out of our way to even find the Pepsies with the offer. They were hard to find.

Wrong way round

[LordK2002]

any hacks to break the DRM scheme will be thwarted by Apple eventually

Wrong way round. Any hacks that Apple implements to enforce DRM will be thwarted by geeks eventually (and usually sooner rather than later).

For better or for worse, DRM is a battle that content providers will lose.

K

Re:Wrong way round

[hanssprudel]

For better or for worse, DRM is a battle that content providers will lose

No they won't.

Don't be surprised when Apple suddenly becomes one of the biggest supporters of "trusted" computing, and introduces a palladium technology of their own. And all the Mac zealots who were busy telling us before why Apple DRM was good, while Microsoft DRM was bad, will come back to tell us why Mac Palladium is good.

I'm not saying the coders here are doing something wrong because they are pushing Apple in that direction: if we self censor ourselves to appease the DRM monglers, then we are where they wants us anyways. Apple picked sides in this battle, and for all the bullshit their fans are feeding us about "nice" DRM, the side they chose leads only one way. Goodbye user controlled computer. Welcome Palladium controlled user.

Re:Wrong way round

[LordK2002]

Goodbye user controlled computer. Welcome Palladium controlled user.

Fine. Goodbye American locked-down computer. Welcome Chinese non-TCPA alternative.

Seriously, the far East is rapidly catching up with technology, and I can think of few things that will spurn the Chinese into producing a viable PC alternative than the risk of being locked down to American corporate rule.

Of course the performance will never be bleeding edge, but for most tasks a 3 GHz processor (or whatever they are up to by the time TCPA becomes standard) will be overspecified, and I know where I will be placing my money.

By the time it becomes technically viable to mandate lockdown technology in Western PC hardware, it will certainly not be economically wise.

K

Re:Wrong way round

[garcia]

this is true. Problem is that SOMEONE is paying for this. Apple loses out, the RIAA loses out, the consumers lose out, and the rest of us lose out too.

Look... We get to have downloads, supposedly what everyone wanted (speedy, somewhat of a selection, etc). What do we do? We break it, in minutes (as predicted), and we look like a bunch of fucks. "We gave them what they wanted and they break in anyway." They are just going to make it harder and harder.

This process takes time and money from all sides. We are all going to continue to pay out the ass in the end.

Support free music (see link below). Do NOT support bands that demand their music is paid for. Do NOT support bands that are run by the RIAA.

Re:Wrong way round

[hanssprudel]

Fine. Goodbye American locked-down computer. Welcome Chinese non-TCPA alternative.

Goodbye Internet access, which will require that your computer authenticates itself as correctly TCPA user hostile.

And even if you do find an ISP that will let you online, goodbye web content, since webpages will consist of encrypted content that only TCPA can read.

Goodbye IM access (they are currently breaking third party clients for "security reasons" every other month. With TCPA in place they will do it ones and for all).

Goodbye email access (Bill Gates is talking about using "trusted" mail agents to stop spam).

Goodbye computer gaming (TCPA "trusted" clients to stop cheating).

Goodbye reading Microsoft Office documents.

Re:Wrong way round

[Thomas Shaddack]

There is always a workaround. It may be "chipping" the motherboard - possibly will be illegal, but who cares. It may be even running a pair of computers, using the TCPA one as an access device for the non-TCPA one. Even in the VERY worst case, we can return to the age of BBS systems, acoustically coupling non-TCPA computers with the TCPA ones, then communicating with audio-encoded data over VoIP phone clients. Would be rather slow, but even that would be enough for sharing an AES256 key and arranging sending an encrypted DVD-R by mail or by a courier.

There is almost always a solution. In virtually all the other cases, there is at least a workaround.

Re:Wrong way round

[valmont]

you are only locked into Apple's platform if you choose to remain locked. Apple is giving you the tools you need to pursue fair use to its full extent. You can burn your iTMS music to CDs all you want, DRM restrictions are EASY to get around and LEGAL within fair-use, they are merely there to prevent the mainstream crowd to instantly feed their iTMS music to P2P networks.

Re:Fantastic.

[Anonymous Coward]

Wow. That's fascinating. I never realized the Great Wall of China ended in Japan.

Arms race

[Erbo]

The "arms race" has definitely begun. And, from all indications thusfar, this one will be hard-fought.

In the end, though, if this stays a technology arms race, Apple will lose. Why? Because most of the smart people in the world don't work for Apple. (That's also true even for Microsoft, incidentally.)

Apple will have to take another tack if they want to preserve the integrity of the iTunes DRM. What that'll be, I dunno, but I hope they don't resort to suing their customers.

Re:Arms race

[shawnce]

Actually if you have listened to Steve Jobs comments he doesn't believe that DRM can unbreakable in this regard. Instead you provide a compelling service with flexible allowances to win folks over and in doing so you attempt to grow the market for bought music. So in general they have not attempted to make an unbreakable system.

That however doesn't mean you don't attempt to enforce those allowances (legally in general they need to do that to insure proper precedents are set). I believe Apple will try to do that without causing problems for its customers, without punishing folks for the acts of a few, at least based on comments by Steve and company. Apple also has to attempt enforcement to likely placate record companies and artists listing song on the store.

Anyway, it is like the issue of cassette tapes back in the day... folks worried that rampant pirating of music would take place and kill sales. Well pirating did take place but the connivence of the tape form factor allowed things like tape players in cars, smaller/cheaper/easier to use stereos, and portable players like the Walkmans. This grew the market size for music and the large gains in market size easily offset the loss do to piracy.

You make a good way to buy and listen to music, one easier to use, more convenient and reasonably priced to out compete the illegal channels (generally most folks like to do the right thing). This is the thinking that Steve and company has stated a few times.

Personally I see hacking around FairPlay as a waste of time, it yields me nothing that I cannot already do based on my needs. If it pushes the business world to more draconian DRM and/or stronger legal actions that "punishes" everyone then it is doing folks more of a disservice then a service.

Good?

[wanerious]

And cracking the authentication scheme is considered ... good? I love iTunes and the iTMS. If Apple pulls out of the market because it tires of people breaking their rules out of a overblown sense of entitlement, we'll all be worse off.

Re:Good?

[IamTheRealMike]

No, but most people on Slashdot don't know what they're talking about (including you it seems).

Crazney has broken the pointless encryption on streaming things in the iTunes library to other machines on a LAN.

It has nothing to do with iTMS. Repeat after me: it has nothing to do with iTMS.

The encryption on streaming tunes between clients only serves two purposes: to try and keep people on the Apple upgrade treadmill and to force people to use iTunes on all their machines if they want to stream music between them from the iTunes library. This is your own music we're talking about here, no copyright violations are taking place.

To be frank, Apple is taking the piss with this sort of encryption, and now the piss is being taken out of them. Too bad, but it has nothing to do with FairPlay.

Shameless hypocrisy

[Sanity]

By all means, keep antagonizing the best online music provider with these innovations.

Why don't you just marry Steve Jobs and get it over with?

Some people here have their tongues so far up Apple's ass that they are even willing to defend their DRM technology, and attack those that work around it.

Shame on anyone that is defending Apple here but didn't defend the MPAA's attack on DECSS.

And why not...

[Perky_Goth]

mirror
oh, and playfair:
mirror

Re:And why not...

[phearlez]

PlayFair 0.5 won't work anymore once you've upgraded to 4.5 -OR- if you agree to the new store ToS to get your free daily song. Sorry, your desperate need for the newest Avril Lavigne tune has cost you your DRM removal tool.

Re:Why do "free" songs require credit card numbers

[Chanc_Gorkon]

Well, and another problem I saw was it was bitch to read the caps soemtimes. Another problem was that they only let you enter 10 a day. I guess they don't like my practice of ferreting them out of trash cans (we are a pepsi campus). I plan on getting a Xbox this way as well thanks to DewU. If I fail to get 550 points, I will get a minifridge for my desk.

Blind eye

[pumpknhd]

Apple's authentication scheme is probably just placed to satisfy the RIAA. Not wanting to alienate their user base, and likely their most vocal supporters, Apple is just turning a blind eye. RIAA is happy, and iTunes users are happy.

Sun Tzu on the Art of War: Attack your allies to weaken your enemy

Re:Fantastic.

[Profane MuthaFucka]

I'm a bit confused. So what you're saying is that Steve Jobs is the Emperor of Japan?

Look at this link

[Anonymous Coward]

This week's schedule

Re:What stopped me from downloading

[ScottGant]

You mean you missed the big honking Pepsi logo right in the middle of the iTunes home page that said "Redeem your free song here"?

How is this authentication Cracked.

[raptor21]

If a person still needs a account to login to iTMS with this bit of reverse engineered method, the Authentication hasn't been cracked!!!

Authentication cracked means that you cand take an encrypted password and retreive the plain text for and already existing account.
All this guy seems to be able to do is figure out where and how iTunes sends its login information, so he can put it in his own application.

5million, because they want a credit card.

[Comsn]

they want a credit card for you to retrieve your free itunes aac, and since this was a promotion geared towards teens, how are they supposed to get thier free music?

i had a couple caps but i didnt feel like signing up. great promotion there. only .5% went thru with it.

Re:5million, because they want a credit card.

[shawnce]

You do not need to provide a credit card.

They ask for it if you want set up the ability to purchase music at the time you open the account but you do NOT have to provide it to redeem a free song.

Re:Why do "free" songs require credit card numbers

[Too Much Noise]

Actually, you don't. It's not a 'must fill' field, they'll probably ask for one when you buy the first song.

For the promotion, all I needed was an email address.

Am I the only one who thinks this is bad?

[eatmadust]

DRM is evil (or at least user-unfriendly), yes ... but this just means that WMA will be more used where DRM is 'needed'. To be honest, I'd prefer a DRMed iTunes song (that I can burn to CD, put on an iPod and play on several different PCs) than a WMA (more restrictions, only playable in Windows Media Player, and disgusting compression!) OGG rules :)

Re:What stopped me from downloading

[tbone1]

So I took my number and went to iTunes.com. What a mess! What I was looking for was a place where I could enter my code and get a song. Instead, there was a confusing assortment of links like "Download", "Music Store", "Jukebox"... noplace that says "Enter your code here".

Gee, you mean that big icon on the main page of the music store, consisting of a Pepsi symbol with the text "REDEEM SONG", wasn't obvious enough, Mr. Savvy? Heeeere's your sign.

Re:What stopped me from downloading

[falcon5768]

apparently a huge one, even my ex girlfriends nearblind mother found it without using speech help!

Re:Yay for hackers!!!

[SatanicPuppy]

I don't know why they bother trying to up the security. There is no way to secure media content that is compatible with mass distribution. It's the same problem they had with DVD encryption---you can't cut out the illegitimate users while not cutting out the legitimate users at the same time.

They need to work on their business model, because this piecemeal anti-cracking stuff is a joke.

Sounds like an ego thing to me

[Infonaut]

"Hah! I cracked it in a matter of hours!"

Ok, you're a clever guy. We get the message.

But is your ego helping those of us who would like the RIAA to see the light and start being more open in their approach to digital music?

Upgrade the other machines!

[RatBastard]

What the planet of Hell do you need a workaround for? Just upgrade the other machines! iTunes is *DUM, DUM, DUMDUM* FREE (as in beer)! Is it really so hard to upgrade a free program?

Re:Upgrade the other machines!

[crackshoe]

yeah, i upgraded it. and i don't think i'll never need a workaround (although at some point i anticipate apple doing the whole "unless you upgrade your OS for 130 bucks you can't get the latest versions of this software" like they did with safari. my main point was that they're forcing the upgrade via incompatibility -- i have no problem upgrading, but i was pointing it out for everyones benefit.

Re:Why do "free" songs require credit card numbers

[pla]

So, as far as I am concerned, they've fucked themselves on this one.

Other people's comments aside (about the CC field as optional for a signup), why would you say they fucked themselves?

They got the PR associated with giving away $100M worth of stuff. They only had to pay out $5M (less, since this certainly doesn't cost them as much as it would cost an actual customer). And you say they fucked themselves?

More like they fucked us. At least they used lube, but still... "Distribution problems" my ass. For anyone who considers every aspect of this as anything but well thought out and perfectly coordinated, I have a bridge to sell you...

Hooray!

[cubicledrone]

It's a great day! We found a new way to screw over the one company who actually found a way to provide what everyone said they wanted: convenient, electronic distribution of music at a fair price.

But wait, that's not really what they wanted. What they really want is stores with no cash registers and libraries of thousands of pieces of music representing the creative efforts of generations of people while valuing those libraries at zero.

Oh, and they also want to complain about greed.

Re:Hooray!

[PhrostyMcByte]

Don't forget free quality pr0n, we want that too!

People!! We are all on the same team!

[AnotherLostAtom]

Alright, so all I have to say about this is, don't make a Windows version of the hack Please !! If we all agree not to port the code to windows, then all the script kiddies will be waiting for a DRM breaker that naver comes, and they might BUY some CDS. I dunno I think that what is happening with File sharing is criminal. If I go to a US court I will just pull out the legal papers from my home Countre Canda, and try to prove that online file sharing is PERFECTLY FINE. It only got a slight drop when everybody was doing it, now with this suing shit happenting, everyone is back in the red. So what the hell is the problem? It's not illegal, it's fine, and content proveders. WE know you need money.. I will all works itself out, lets just stop the madness. Please?

Dear God...

[Anonymous Coward]

Here's a thought for you who didn't find a Pepsi Bottle with a yellow cap: TRY ANOTHER STORE. Just becaue 9/10 stores in my immediate area don't sell Sobe's Love Bus Brew, ndoesn't mean I won't travel somewhere that does.

To those who couldn't find where to insert your code on iTunes. USE YOUR EYES. It was right there on the front page: "PEPSI iTUNES GIVEAWAY." With a Pepsi logo with headphones on it. Click on it, insert your code, then it says ONE FREE SONG in the upper right hand corner. Find a song, click DONWLOAD, and it downloads it free.

To those complaining about having to use a credit card: How else are you going to pay for the songs you download? Food stamps?!

And about the DRM. c'mon people. Apple has to play the game of the law and the game of the recording industry in order to sell these things. But you tell me. How many other service let you KEEP the rights to the songs you bought, allowing them to be burned with the only restriction: Can only burn the same PLAYLIST 7 times to CD....Hell, Add or subtract a song from that playlist and you have a whole new playlist ready to burn.

People...just have no sense of reason. This is the BEST legal download service available on the market. Plus, the software is free, and is THE BEST jukebox software, on ANY platform.

Even WINBLOWS users are stating that "opinion." Should be more like fact if you compare all the others.

So

[cubicledrone]

was to have given away 100 million tracks through Apple's iTunes music site. But according to Apple on Wednesday, only about 5 million free songs have been redeemed."

So iTunes is a failure.

Let's close it up. Unplug the servers and shut down the site.

They haven't sold enough Macs either, so let's close that down too. Can't make a dime unless they're the #1 record-setting, fastest-growing business in the history of civilization.

Re:Yay for hackers!!!

[shark72]

"I don't know why they bother trying to up the security. There is no way to secure media content that is compatible with mass distribution."

It's the "a little goes a long way" paradigm. There's not a car lock that will stop a sophisticated thief who wants your car, but it stops 90% of the punters. Same with locks on doors and copy protection on computer games and gaming consoles. There are likely professional car thieves who also wonder out loud why the car manufacturers don't just give up because it's a losing battle, etc., but it's not going to happen, either.

"They need to work on their business model, because this piecemeal anti-cracking stuff is a joke."

Apple has sold 70 million songs in their first year, and the iTMS is the most wildly successful of any of the legitimate download services, by a wide margin. I think their business model suits them just fine. Remember, Slashdot readers != the general populace. The little annoyances of playing cat-and-mouse with the "all music must be free" crowd is just one part of doing business and is similar to the fraud and theft issues that many other retailers deal with.

hacking itunes is wrong

[voss]

Itunes maybe drm but they consistently have the most generous terms and usage limits. They also are reasonably priced. They put out a good product at a fair price...and they dont charge subscriptions. They are also the only paid song program for Mac users.

Itunes is a good thing , and if you hack their songs without paying you are a thief. It is not like Kazaa where you might say there is no victim, Itunes is based on selling its product,and if Itunes fails mac users are screwed.

If there is someday an Itunes for Linux are you going to hack that until it dies too?

Pepsi F*CKED the distribution

[rjung2k]

End of February? You were lucky -- I was working in Anaheim since January 2004, and we didn't see any yellow iTunes caps until the third week of March, which was right before the promotion ended.

I'm still getting yellow caps now; it's a good thing Apple is still letting me redeem them (at least through tomorrow), because I've already cashed in 7 or 8, and could reap a few more between now and the end of work tomorrow.

Re:hacking itunes is wrong

[Eliman]

Perhaps you don't understand: libopendaap isn't about hacking iTunes. libopendaap is about other programs "talking daap" with other programs (and specifically iTunes). It's about interoperability; interoperability is perfectly legal.

No, it's not misleading

[metamatic]

The authentication doesn't just prevent DRM-removal. It also cripples iTunes' ability to connect to non-iTunes music shares.

I have my entire music library--which, incidentally, is 100% legal and paid for--on a Linux server running daapd. iTunes 4.5 broke iTunes so I could no longer pay my legally purchased music on my Macintosh.

Fortunately, the maintainer of daapd worked out the fix about as quickly as the maintainer of libopendaap did, and I've been able to upgrade iTunes after all.

Make no mistake, Apple's screwing around does have a negative impact on their customers, even the ones who haven't infringed copyright.

Tokugawa era

[0x0d0a]

I admit that my Eastern history is not really up to snuff, but I don't remember any point in history where Japan took chunks of China long enough to both worry about defending it to the north *and* worried about improving northern defenses (much less decorating them).

I can't even figure out what major Tokugawa construction project you might be referring to. I can't find anything other than a number of castles that were built.

Apparently, one of the edicts of the Tokugawa era (not sure which Lord Tokugawa you're referring to) was that each province was required to have a castle. This resulted in a lot of castle-building, so it's hard to figure out exactly which one you're thinking of. I can't easily find any reference to a building at the end of a region.

Not surprising (in retrospect)

[groomed]

The target group for this just wasn't that big.

1) Most people don't care about music. They put on the radio, and will buy a "Greatest Hits" collection perhaps once every 6 months, but that's about it.

2) The number of people who can be bothered to check out the iTMS, and know how to find Apple's software, and are savvy Internet users, is a minority of a minority of a minority. Sure, if all you read are trade rags on the Internet, you'd think it was the Second Coming of the Messiah. But most people couldn't care less.

3) So you're left with a comparatively small group of hipsters and gadgeteers who love music and know about the promotional offer. Now all that has to happen is for them to bump into a bottle (not can! not cup!) of Pepsi. Odds are pretty small.

This is stupid

[rjung2k]

If Apple doesn't want people to hack iTunes, they need to provide a way of playing the files on operating systems other than Windows and Mac OS.

Uh, yeah. And if Ford doesn't want people to steal Explorers, they need to provide a way of distributing cars to people who don't have any.

What planet are you from?

Just legally download free music

[pherris]

Places like etree have long lists of bands (over 1k listed on etree) that are cool with trading (mostly live shows). There's some great legally free music downloads out there, start checking them out.

Don't like it don't use it.

[seanadams.com]

If you don't like this, you shouldn't use iTunes at all and don't buy their music

I won't, thanks! Oh, and if you don't like Playfair, don't use it either! Software should not be illegal. People in America should not be GOING TO PRISON FOR SPEAKING PUBLICLY about algorithms.

Some things are just absolutely wrong - don't you get that? The music business is of very little importance compared to the sickening law which Apple is invoking to protect their business interests.

Re:Fantastic.

[Ararat]

I think your vision of civilization is seriously warped, and your grasp of Japanese history is terribly flawed. While Tokugawa exhibited genius in uniting Japan into a single nation under the Shogunate, the culture that evolved from his social theories trapped Japan, for centuries, into a static class-ridden state that rejected change, both social and technological innovation, and was very much the equivalent of the European Dark Ages.

The elevation of the samurai to a ruling class, and the rigid caste system that they enforced, froze Japan's cultural development and reduced what had been a vital nation into a backward and primitive country that was fragile and all but helpless when it confronted aggressive US and Western neo-colonialism in the mid-1900s.

(It remains to be seen if such model, a culture largely shaped by fear of change and innovation -- and a desperate effort to freeze a economic elite in power by oppressive laws -- will prove irresistible to the RIAA and the US Congress;-)

For the vast majority of Japanese subjects, the experience of the Shogunate -- despite the peace that it brought to their nation -- must have been excruciating terrible. You were what you were born to be, period. Social mobility disappeared. Economic development, technical development, social development, and political development were all but brought to a grinding halt. Even the damn wheel seems to have been forbidden on carriages. Women (even samurai women) were, for the first time, forced into a state of utter dependance on males.

Rule by oppressive soldiers -- soldiers, mind you, in a centuries long interregnum in which there was no war -- made for a sad, damaged, pitiful, feudal society that is only retroactively redeemed in its ruling class poetry and Bushido myths.

By the mid-19th Century, culminating in the Imperial Restoration, the social structure had become so corrupt and self-destructive that -- when it briefly confronted the West -- it collapsed into a fascist monarchist revolution that set the stage for the aggressive Japanese militarism and imperialism that roiled Asia and the world for 50 years, until the WWII surrender placed them in MacArthur's thrall.

Step cautiously when you recommend Tokugawa's social vision. The new millennium already has an overabundance of fearful powerful folk and "leaders" who dream of extending the status quo indefinitely.

_Ararat

Re:What stopped me from downloading

[geeber]

You have to install the iTunes software first:

Step 1 - go to iTunes website.
Step 2 - download iTunes software - click on the download now button.
Step 3 - install the iTunes software and then run it.
Step 4 - Access the music store from within the iTunes software by clicking "Music Store" in the top of the righthand pane.

You should now see the big Pepsi logo and the phrase "Redeem your free song here."

Correction

[geeber]

Oops, Step 4 should say the "Music Store" is accessed from the top of the lefthand pane. Didn't mean to confuse you.

Re:Why do "free" songs require credit card numbers

[Anonymous Coward]

Clicking on a "redeem song" button and entering an e-mail address was too much work for you!? Remind me never to hire you for anything ever.

Pepsi only, not Pepsi products

[log0n]

I personally took advantage of the promotion - all in all got about 50+/- free songs. I don't drink all that much soda, I had a lot of help from friends/coworkers (they all know me as the lone Powerbook guy among the sea of Dell - since it was Apple's promotion, they figured I was the only person who could use the caps ;-) ).

I think one thing that hurt the promotion was the lack of variety in sodas that could win. Pepsi, Diet Pepsi. No Caffiene Free Pepsi, Lemon Pepsi, Vanilla Pepsi, etc. No Mtn Dew (I can safely assume that the 5mil would break 10mil from the Slashdot crowd alone), no Dr Pepper, etc. I prefer Pepsi over Coke so when I was interested in a cola, it was going to be Pepsi. But I know a lot of people who generally like Pepsi products, just not Pepsi.

I'm in the DC area, we had the new bottles pretty quick after the promotion started (largely due to the lardy fatsos in Baltimore w/ a caffiene craze I bet ;-)).

$.02

Re:Yay for hackers!!!

[shark72]

You raise a good point but I think you're being a bit harsh on Apple's DRM restrictions, particularly with the understanding that Slashdot users != typical users. Apple's DRM allows sharing on three (or is it five now?) PCs. The vast majority of their customers likely do not personally own more than three PCs upon which they want to play music. Likewise, the ability to burn no more than seven (as I believe the new number is) copies of a playlist before you have to re-shuffle them -- again, the vast majority of customers don't have more than seven cars or other locations that need their own CD.

The only feature of their DRM which is likely to be an inconvenience to the typical user is the inability to convert directly to MP3 without an intermediate burn/rip. But, I certainly understand why this is the case. Apple -- like the businesses that you and I work for or even run -- are in business to make money. If making money on the back end by selling iPods is what allows them to sell songs at a buck a track, then that's fine with me -- if I want to put music on my Zen and it's too big of an inconvenience for me to burn/rip, then I'll get my tracks from an online store that offers WMAs. There are plenty of choices for consumers out there; using a cracking tool and violating license agreements is not the only way.

Re:Why do "free" songs require credit card numbers

[afish40]

A lot of people seem to be up in arms over this, so let me clear it up somewhat: when the Pepsi promo was started, there was an option in the account settings to choose "none" for your credit card. However, in the last week, that option was disabled, and new accounts now require a valid credit card to be entered in order to be created. So both sides of the argument are correct.

An interesting side note: my account had the "none" option selected, so even though that's no longer an option, my account has been unaffected! Meaning, unless Apple figures it out, I can keep my account open without entering any credit card information. I intend to do all my future purchases via iTunes Gift Certificates. ^_^

Re:Not surprising (in retrospect)/iTunes #'s

[adzoox]

You say not surprising like it were a bad thing for Apple to have 5 million songs downloaded - if even 1/10th of 1% of those = 5000 people - purchased additional songs it was worth the FREE publicity Apple got.

This promo wasn't a failure by ANY means:

Let's say Pepsi produced 100 million bottles with free song caps. Out of those, 70 million were sold. 50% of the buyers had computers (down to 35 million) and 50% of them had broadband (down to 17.5 million) and 50% of them were interested in digital music (now down to ~9 million).

Apple got over 1/2 of those people to use iTunes, many for the first time. Many of these people, now that they had to download the software are likely to remain apple music customers.

Then you break it down further - those who like the iTunes Store that also drink Pepsi and those that have a portable player that will play them and those that were just generally confused and thought that it was STILL stealing or thought that it was exclusively an Apple Promotion.

I KNOW older people that think ALL downloaded music must be stolen or illegal AND I know people who think iTunes ONLY works on Macs or if it has an Apple Logo and says Apple Computer it must be Apple/Mac ONLY.

I'd say; if we take ALL that into consideration they actually had a 75-90% redemption rate.

Re:Why do "free" songs require credit card numbers

[LookSharp]

iTunes for Windows 4.2 (see above).

Clicked on Redeem Song. Asked me to log on. Clicked Create Account. Page did not load. Navigated back, repeated several times. Popup comes up asking for information. Get submission errors if I try to submit without valid / complete CC info. Finally enter the info and await an email verification. Log on. Click redeem song, asks me to log on again. Log on with username and password. This time I'm allowed to enter codes. Once I find the song I want, it takes me 5 minutes to figure out that "Buy Song" is scrolled off the right side of my screen. Do a Help search to figure out how to buy the music in my cart. Realize I can't because nothing is in my cart, I'm "not logged in." Log in. Re-add song to cart. Click on Shopping Cart in left pane, click Buy Music. Enter username and password AGAIN. Confirm purchase (free).

I love iTunes, it's the best player/net radio/music file organizer/burner I have ever used, but the learning curve on the store's UI was ridiculous. Since then, I have had no problems redeeming 12 more codes.

That DRM must be a breaze to crack!

[amichalo]

So let me get this straight...
(1) I spend 99c downloading a song
(2) I spend the next X hours of my life writing or downloading an Apple DRM decoder
(3) I end up with a non-DRM song and a 99c credit card bill

I can see why this is easier than just performing step 1 and quitting. I mean, since I have 6 computers I need to play the song on, or I want to burn 8 of the identical CD, or I have no life.

Re:That's funny.

[dasmegabyte]

neither Apple or the MPAA has a "right" to prevent utilities to destroy their ineffective and truly unworkable "drm" systems from working

Actually, they do have that right. It was granted by the DMCA and that part of the law yet to be proven unconstitutional. It may never be, for the same reason that bans on assault rifles and public obscenity are upheld: there are other ways to protect the essence of the rights granted by the constitution while still protecting the rights and wishes of others.

In short: your rights are protected, but you don't have to be a dick about it. You can protect your home with a shotgun instead of an AK. You can say "fornicate" instead of "fuck." And you can back up your itunes sons, or re-rip the backups, as easily as you can use fairplay.

The constitution was purposefully vague, so that future generations wouldn't be tied down to loopholes in strict syntax. The rights granted by the Constitution override those imposed by legislation. And the DMCA has been tested and found unconstitutional in some respects -- Sklyarov comes to mind.

It wasn't on Mt. Dew.

[kiddailey]

They surely would have reached all 100 million if they had put the codes on bottles of Mt. Dew as well :)

Distributors are the limitation

[Vandil X]

I guess the bottle availablity has more to do with your local distributor than Pepsi.

I live up in the North Country in New York. I'd consider my city to be pretty darn far from a major population center, yet strangely enough we had iTunes Pepsi's available by the second week of the promotion.

Fearing diabetes in my late 20s, I have long-since switched to Diet Pepsi, so collecting caps wasn't a problem -- I've amassed 47 winning songs thus far...

Re:Distributors are the limitation

[flamingnight]

>I guess the bottle availablity has more to do with your local distributor than Pepsi.

Exactly. The marketing agency I work for currently has Pepsi as a client. One of the biggest hassles in getting promotions going is dealing with the bottlers and distributors. If the bottlers still have items in stock waiting to be sent out, then it's even tougher to get the new bottles out.

Wasted Caps

[Kenshin]

When I went to redeem them, iTunes didn't have any of the specific songs that I wanted. They didn't have any Led Zeppelin songs, so I went looking for some songs off of a CD that my wife wants. They didn't have that either, so my caps didn't get turned in.

Ok, now that's just plain silly. These are FREE songs we're talking about. So they didn't have a specific tune you wanted. What was keeping you from downloading a track from someone you never heard of? (The previews are there for a reason.)

You could have discovered something new that you really liked, without any risk of wasting money. Be a little more adventurous...

Re: Saccharine

[GeoSanDiego]

From Coca Cola:

Aspartame by itself is heat and pH sensitive (meaning it loses its sweetness over time), the concentrated fountain syrup causes aspartame to lose its sweetness faster than it would in a finished beverage. Fountain diet drinks, therefore, are sweetened with a blend of and saccharin to assure maximum product quality.

Re:Yay for hackers!!!

[shark72]

Your comments are very astute if we assume that most people are similar to Slashdot readers. Apple has done a tremendous job of getting iTunes / iPod awareness into the mainstream -- there's a higher non-geek ratio than many people understand. Most iTMS users don't read Slashdot or other tech blogging sites, nor visit Sourceforge regularly. Most iTMS users don't have more than five PCs, or need to burn more than eight copies of a CD, or have a huge desire to dump their collection of iTunes-purchased tracks into their Kazaa share directory.

It just may be so that among your circle of friends, awareness and use of the iTunes crackers approaches 100% -- no debating that. However, among my circle of friends who use iTunes, awareness is practically zero, and when I've mentioned it to them, their responses have been more along the lines of "how retarded," rather than "ooh, just what I've been looking for." Internet or no, there's a whole different strata of users beyond the Slashdot crowd.

Re:This has nothing to do with the DRM!

[TiggsPanther]

This has NOTHING to do with the DRM methodology in purchased iTMS songs!

Except that it allows people to use Linux (or whatever) to access your legitimately-bought DRM-protected songs without having to break the encryption.
And this can only be a good thing.

Tiggs

Some shortcomings, but the DB makes up for them

[Monx]

iTunes on Windows is slow

I believe that it was a poor design choice on Apple's part, but iTunes performance degrades quickly in the presence of shoddy video drivers. This may have been your problem. Also, if you disable SoundCheck (or just let it finish running) performance improves dramatically. SoundCheck determines the volumes of your music files and has iTunes compensate for bad rips, etc.

iTunes on Windows is slow

FairPlay is the DRM system used on files from the iTMS. iTunes could care less what you do with any of your files that were acquired elsewhere. It will even let you stream audio across your network with almost zero setup.

Winamp 2.95 is fast, convenient, and smart.

It sure is better than the 3.x version, but it has zero library management functions. It takes no time to search for a song in my library in iTunes. If I want to hear a song, I can begin to type any part of its name or its artist's name or even the album name and the song list updates live with each keystroke. It often takes just one or two characters to bring the song you want into the window. That is the one feature that sets iTunes apart from Winamp for me. I really liked Winamp and Macamp but I hated trying to find a particular song. I had to use filesystem searches, but that's not good enough.

You might want to take a second look at iTunes after you update your video drivers. Since you want it to be light weight, turn off all of the music store and sound enhancement features (turn off SoundCheck!). Then you will have an awesome music library management program. I think that if you have a significant music library that you will appreciate the search feature so much that it will eclipse iTunes other shortcomings.

Re:This has nothing to do with the DRM!

[Otto]

Except that it allows people to use Linux (or whatever) to access your legitimately-bought DRM-protected songs without having to break the encryption.

No, it doesn't. The streaming protocol doesn't decrypt the music first. If you're not authorized (and would thus have the decryption key), you still can't listen to the music.

5 Million is unsurprising

[WapoStyle]

I did not see a yellow cap until about a month after the promotion started and the yellow caps disappeared during the last week of March. I didn't see any caps at all during the month of April.

It would seem that Pepsi did indeed screw up big time with the distribution. It's a shame the caps were only around for about a month, I would have gotten many more free songs if they didn't disappear so fast.

HERE'S WHY (AND WHEN) IT REQUIRES A CREDIT CARD...

[FredFnord]

...just so y'all will shut up.

iTMS tries to figure out where you are located. If you are connected to the internet via a computer in the United States, and it is fairly certain of this, it doesn't require a credit card to make an account.

If it is not sure, it requires a credit card to verify that your address is in the US.

It's a licensing issue: since they can't sell to people overseas, they can't give songs away to them either.

Now, having heard this, some people overseas might get ideas about bypassing such protections. They may well work, and they are Not My Problem.

Geez, guys. With 30 seconds of thought, any of you could have figured this out. Why are there so many 'but *I* needed a credit card!' 'but *I* didn't!' posts all over the place?

-fred