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Another Theory on Apple's Move To Intel

An anonymous reader writes "Why did Apple really switch to Intel? Larry Loeb thinks that it has everything to do with the Trusted Computing Group's TNC (Trusted Network Connect)." From the article: "The Trusted Computer Group is a multivendor association that grew out of Microsoft's pre-emptive Trusted Computing Platform effort. Microsoft realized it couldn't force this down the manufacturers' throats, so it formed the TCG to give it the veneer of respectability and 'open standards.'"

316 comments

  1. Risky Business by Anonymous Coward · · Score: 4, Funny

    If there was any sense to the English language, the word "trust" would be a four-letter word.

    1. Re:Risky Business by ikkonoishi · · Score: 0

      "hope"?

    2. Re:Risky Business by Anonymous Coward · · Score: 5, Insightful

      here's the funny thing with apple's switch to intel.

      1. G5s are slow. really slow. OK, not in an absolute sense but there are very few areas where they excel in speed over x86 chips. PPC vs x86 ISA design notwithstanding, the actual speed of the real products at any one moment in time reveals the intels to be quicker.

      2. Apple want quicker machines.

      So what's with all the conspiracy theories? It's like a guy going out to pick up, and chasing the red-hot sexy young thing instead of the fat 35 year old in the corner who doesn't wash, and having all his friends go "whoa. wonder why he's going for the hot one?"

    3. Re:Risky Business by BitGeek · · Score: 2, Interesting

      The reason for the conspiracy theories is that your assertion about G5s being slow is just false.

      But I think the truth is obvious and was given to us by Apple: The ROADMAP for intel is superior for thier needs, possibly including DRM or other features.

      People look at IBMs recent announcements of processors and assume Apple was making a decision about the next 10 months, not the next 10 years.

      Even with IBM releasing chips significantly faster than intel, what the next 10 years holds is more important for the mac platform.

      --
      Yeah, and you guys panned the ipod too: http://apple.slashdot.org/article.pl?sid=01/10/23/ 1816257
    4. Re:Risky Business by Anonymous Coward · · Score: 0

      "Only Faster Under Certain Limited Circumstances" is the same thing as "Slow".

      Really, look at the SPEC scores Apple published for the things, and then go to spec.org and look at the compeitition's. Then look up various cross-platform benchmarks. Only in the case of Altivec-freindly code is the G5 competitive.

    5. Re:Risky Business by Anonymous Coward · · Score: 0

      I highly doubt it was becqause of security... It has more to do with viability... Apple's major computer sales are laptops. (perhaps the mini has surpassed that now, but traditionally that was true.) Laptops that could not get faster, because IBM had other things to do... So apple was loosing market share on their largest selling products, the laptops. After all, why upgrade your laptop when they are still selling last year's model?

      Mark my word, when the new intel macs come out, they will be laptops. Desktop sales will follow, but you can bet Apple will be putting the R&D money in laptops first, and then going with the desktops.

    6. Re:Risky Business by PakProtector · · Score: 1

      You're thinking in synch with the Ancient Greeks. They were the ones who considered Hope an Evil.

      Interesting. Are you a student of Greek History and Mythology, do you have some other interest in such things, or is it just passing coincidince?

      --

      Edward@Tomato - /home/Edward/ man woman
      man: no entry for woman in the manual.
      "Qua!?"

    7. Re:Risky Business by bnenning · · Score: 4, Insightful

      The reason for the conspiracy theories is that your assertion about G5s being slow is just false.

      Yes and no. The G5 is competitive in desktop Macs. But for laptops, the Pentium-M slaughters the G4 today, and Intel's upcoming dual-core Yonah will do the same to the "low power" 1.6GHz 970FX. Because the market is moving towards portables that's a big problem for Apple, and moving to Intel solves it.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
    8. Re:Risky Business by Golias · · Score: 4, Insightful

      You hit the nail on the head. This is all about laptops.

      This is especially an issue with Apple, because they are, and have been for more than a decade, a computer company who relies on the notebook market.

      There are precious few people out there who chose Macs over desktop PC's, but an informal walk through your local "Free Wi-Fi" coffee shop reveals quite another story when it comes to laptop systems. Apple lives and dies by the PowerBook & iBook, and the way the G4/G5 roadmap was going, they would have died if they had not done something soon.

      (Disclaimer: Current iBook user. I don't give a fuck what CPU is inside as long as it's fast enough, it's cheap enough, the battery lasts long enough, and it runs OS X. If Intel gets it done better than IBM, then so be it.)

      --

      Information wants to be anthropomorphized.

    9. Re:Risky Business by rupert0 · · Score: 1

      Actually i dont think the g5 are slow ...they are as fast as they can go ... my main idea for the change is temperature .... man those g5's are always freaking hot...

      --
      RUPERT! I TOLD YOU TO WATCH THE BAGS! You were looking at the boys again, WEREN'T YOU.
    10. Re:Risky Business by jcr · · Score: 1

      The reason for the conspiracy theories is that your assertion about G5s being slow is just false.

      More so than the roadmap, Apple was just getting tired of leaving money behind because of IBM's supply restrictions. If IBM had been able to deliver G5's at the promised speeds in quantity, Apple wouldn't have made the switch.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    11. Re:Risky Business by jededeck · · Score: 1

      Having an Intel architecture for their Powerbooks/iBooks also has the added advantage that people who do not want to separate from their Windows software will be able to run Windows on the flashy Powerbook hardware. After all Apple gains most profits from its hardware, so with the Intel architecture its notebook segment will have a broader market (Mac OS/X / Linux / Windows).

    12. Re:Risky Business by ikkonoishi · · Score: 1

      Whichever one make me seem smartest.

    13. Re:Risky Business by captainjaroslav · · Score: 1

      OMG! 35? Do women get that old? Yuck!

      --
      I'm just sayin'.
    14. Re:Risky Business by BitGeek · · Score: 1


      I like how you're sayin the current intel CPU is faster than an IBM CPU that's a couple generations old, and then saying that the future intel CPU will be the CPU that's about to come out from IBM.

      Typical pc weenie apples-to-oranges comparison.

      At any rate, my post stands. While the G5 in LAPTOPS that's just been announced is better than Intel, there is more to the roadmap than the next CPU.

      And apparently the average slashdot poster gets all tehir information about CPU performance from anandtech (Which means, they get it from people who know nothing either... blind leading the blind.)

      And since slashdot rewards being politically correct (Eg pro intel and pro linux) the misinformation is reinforced by the moderation system.

      Which is why slashdot is amusing to watch and sometimes a quicker update on news than other sources... the forums remain worthless.

      Its pathetic how strong anti-intellectualism and the bias against science is in the Linux community.

      --
      Yeah, and you guys panned the ipod too: http://apple.slashdot.org/article.pl?sid=01/10/23/ 1816257
  2. Trusted computing by MyLongNickName · · Score: 5, Insightful

    Mod this flamebait if you like, but Apple isn't the paragon of virtue that many in the Slashdot community have made it out to be. DRM in iTunes. Okay. I get that one. They are out to portect the musicians and groups that make it possible to have iTunes in the first place.

    But then explain to me why Apple has been so against 3rd party extenders to iTunes. For example, try to get your Pocket PC with iTunes. Until recently, you haven't been able to. Why? Companies that provide the apps get sued by Apple. How does this fit the "protect the musicians" model? It doesn't.

    Suing folks who scoop them on news. Embracing trusted computing (misnomer if I ever heard of one). Sorry folks, this ain't the apple of the 80's.

    --
    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    1. Re:Trusted computing by ninja_assault_kitten · · Score: 1, Troll

      Correct. Apple is a business and it's trying desperating to hold on to it's trendiness as iPod fever dies off.

      Not that I have anything against Apple, I'm typing this on a Powerbook.

    2. Re:Trusted computing by hayalci · · Score: 1

      I agree to your points. Look at all these locking attempts, they might just be the *future micro$oft*. Ot they may already have been if macs were so popular.

      --
      hayalci
    3. Re:Trusted computing by Anonymous Coward · · Score: 1, Funny

      Protecting their deal with RIAA labels? Oh no!

      Suing people for violating an NDA? Double oh noes!

      Embracing trusted computing? Even though this article is complete rubbish, oh no!

    4. Re:Trusted computing by MyLongNickName · · Score: 2, Interesting

      So, oh wise AC. Why does Apple sue folks who port iTunes over to Pocket PC?

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    5. Re:Trusted computing by Anonymous Coward · · Score: 5, Insightful

      I've got a better theory, it's quite simple

      G5s are fine
      G5s cannot go into laptops
      Laptops use G4
      G4 delevopment stalled
      Laptops account for MORE THAN HALF of apple computer sales.
      going intel takes the risk out of competition with wintel, as they will never be greatly faster or slower.

      so stop it with the conspiracy theories ok, it's pretty simple reason to change when more than half of your product line is stalled. Do you see a mobile G5 in thinkpads? Do you see motorola improving the clock on the G4?

      STFU you troll journalists who make up these STUPID stories to get slashdot-driven ad revenue.

      Next up "Linux performance sucked, so steve jobs engineered the intel switch with the help of darl mcbride, a beowulf cluster of the new PCs will be used to render the newst Lucas movie in the star wars series in which Jar jar binks returns!!!1" or maybe a dupe.

    6. Re:Trusted computing by kinzillah · · Score: 1

      But they will be greatly faster. Each OSX revision gets faster and cleaner. This is opposed to certain other companies' operating systems which tend to do the opposite.

      --
      Douglas P. Price
    7. Re:Trusted computing by rebug · · Score: 1

      I'm sure Apple's contract with the record labels covers which platforms they will provide iTunes for.

      --

      there's more than one way to do me.
    8. Re:Trusted computing by MyLongNickName · · Score: 1

      Maybe. But to me, it smells more like "you must use our hardware so we make more profit"

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    9. Re:Trusted computing by goMac2500 · · Score: 2, Informative

      Huh? Plenty of applications sync iTunes to PocketPC, and they haven't been sued. I can think of Mark/Space right off the top of my head. They're well back by both Palm and Apple.

    10. Re:Trusted computing by Anonymous Coward · · Score: 0

      Yea, but IBM just announced a range of G5s perfect for laptop usage. Apple must of knew that these were coming ASAP.

    11. Re:Trusted computing by Anonymous Coward · · Score: 0

      nice try AC, link us up on that one maybe? hehe, pretty good troll though, hope others get sucked in.

      could start a classic troll with "IBM G5 laptop rumour" post to cut+paste everytime apple, IBM or laptops are mentioned

    12. Re:Trusted computing by MyLongNickName · · Score: 2, Informative

      Reference to some incidents I referred to.

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    13. Re:Trusted computing by jallen02 · · Score: 1

      There are diminishing returns on time spent improving performance. At some point you will reach x% of the theoretical max and your done. And when your theoretical max isn't going up, you have issues. It is just delaying the inevitable.

      Jeremy

    14. Re:Trusted computing by /ASCII · · Score: 1

      Pot. Kettle. Black.

      How about a link to the Slashdot article about the unveiling of the low power G5, aka 970FX, that uses as little as 13 watts.

      --
      Try out fish, the friendly interactive shell.
    15. Re:Trusted computing by kponto · · Score: 2, Informative
      But then explain to me why Apple has been so against 3rd party extenders to iTunes. For example, try to get your Pocket PC with iTunes. Until recently, you haven't been able to. Why? Companies that provide the apps get sued by Apple. How does this fit the "protect the musicians" model? It doesn't.

      The reason that 3rd party plugs aren't allowed in iTunes is because they would be used to circumvent the measures that Apple has taken to apease the labels, and I think we can all agree that if they were allowed, that's exactly what most of them would do. Apple originally was against a DRM scheme for the iPod and iTMS. If they weren't, I highly doubt it would be as easy as it is to pull songs off an iPod, or that the restrictions on DRM'd iTMS files would be so lax.

      I think DRM goes against what Apple stands for, and not because Apple is a "paragon of virtue". It has nothing to do with high moral ground. Everything Apple does, everything it designs, is all based around a seamless and smooth user experience. All DRM does is hamper that experience. You'll notice that there's no serial number/authorization/challenge-response for OS X. There's no extreme verification for any of their other software. Why? Because it sucks from a users standpoint. What they loose in piracy, they more than make up for in people choosing Apple because it lacks these hassles.

      That, and they want to sell iPods... but chances are you want to buy one, so it all works out.

      Of course, that said, I still won't buy any music with DRM, fanboy or not.

      --
      This too, will end.
    16. Re:Trusted computing by didde · · Score: 1


      You must mean these ones.

      FTFA: [A new, low-power 970FX consumes between 13W and 16W at frequencies of 1.2GHz, 1.4GHz and 1.6GHz. That's more than the 10W that the Freescale MPC7448 found in today's 1.5Ghz PowerBooks consumes, but around half the maximum power consumption of Intel's Pentium M, which powers today's Centrino laptops. IBM is also unveiled the dual-core 970MP codenamed 'Antares', at clock frequencies of 1.4GHz to 2.5GHz. Each core has 1MB of L cache, and one core can be turned off to save power.]

      But surely, Apple should have been in the loop with IBM, knowing these puppies were to be announced. Or is it perhaps IBM trying deperately to keep Apple tied down to the G5's?

    17. Re:Trusted computing by Anonymous Coward · · Score: 0

      >STFU you troll journalists who make up these STUPID stories to get slashdot-driven ad revenue.

      eWeek gets enough hits that an extra 10k or so /. hits wouldn't make them blink. Now, if you were talking about trollish linuxworld or OSNews posts...

    18. Re:Trusted computing by goMac2500 · · Score: 3, Insightful

      I think Apple has a problem with programs taking AAC files that are Fairplay enabled, breaking the DRM on them, and moving them to PocketPC. The software you are linking to was never taken down by Apple.

    19. Re:Trusted computing by Anonymous Coward · · Score: 0

      Watts consumed, watts dissipated as heat, etc, etc, may seem like apples-to-apples measurements, but are still subject to a lot of vendor whims.

      How does a chip that dissipates a maximum of 15W compare to a chip that consumes an average of 13W? Hard to say. Apple definitely knew what IBM had coming, it just wasn't good enough for them.

    20. Re:Trusted computing by Anonymous Coward · · Score: 0

      DRM in iTunes. Okay. I get that one. They are out to portect the musicians and groups that make it possible to have iTunes in the first place.

      Er, no. They identified music downloads as a potential revenue stream and added value to their iPod range. The music labels would never agree to DRMless music downloads, so Apple had no choice but to slap on some rudimentary DRM.

      Apple don't give a shit about the musicians. Apple care about what they can and cannot sell, and how easy it is for their customers to buy from them. Basic, lax DRM is the only real choice they had. It's either that, or don't bother with the market at all.

      But then explain to me why Apple has been so against 3rd party extenders to iTunes. For example, try to get your Pocket PC with iTunes. Until recently, you haven't been able to. Why? Companies that provide the apps get sued by Apple. How does this fit the "protect the musicians" model? It doesn't.

      Like I said, it's nothing to do with the musicians. iPods and iTunes' close coupling makes them money. Third parties getting in on the act means they make less money. So they do their best to prevent it.

      Sorry folks, this ain't the apple of the 80's.

      Every publically traded company has a fiducary duty to their shareholders. If the directors do something that puts anything else, be it user rights, musicians' livelihoods, whatever, then they can be sued by Apple shareholders. That is the nature of capitalism as practiced by the USA.

    21. Re:Trusted computing by node+3 · · Score: 1

      But then explain to me why Apple has been so against 3rd party extenders to iTunes.

      They haven't. They haven't sued a *single* company for merely "extending iTunes".

      For example, try to get your Pocket PC with iTunes. Until recently, you haven't been able to. Why? Companies that provide the apps get sued by Apple.

      Again, wrong. Any company that wants to can write a plug-in to enable a PocketPC to sync with iTunes. What they *can't* do is circumvent the iTunes Music Store's DRM. If you want to listen to those songs on your PocketPC, you still can (legally) via burning to CD, then ripping into a format for your PocketPC, or (semi-legally) via Hymn.

      How does this fit the "protect the musicians" model? It doesn't.

      It most surely does, both directly and indirectly. Directly, it's necessary in order to sell music online. More sales == money, duh.

      Indirectly, it challenges the music industry cartel's stranglehold. This gives smaller labels, and individual artists more opportunity and greater ability to control their own music.

      Apple isn't stopping you from playing your music on your PocketPC, they just aren't letting others break their DRM. Even if you have 300 songs purchased, though, it would take less than a day to, fully legally, convert them to a format that plays on your PocketPC.

      Beyond that, you can still just buy the CD's, or (gasp), buy an iPod (a far superior music player than the PocketPC).

      But, in the end, even with DRM, the iTunes Music Store has provided *more* options for the consumer--even you--and has done so with extremely unobtrusive DRM.

    22. Re:Trusted computing by King_TJ · · Score: 3, Interesting

      Any time you build a product that's popular enough with a niche market, you get a certain group of fanatics who try to describe the business as something greater than what is really is.

      Those folks aside though, I think Apple is focused more on becoming a "media company" than a "computer company" these days. That's the biggest difference between the Apple of today, and the Apple of the 80's.

      After all, when your C.E.O. also happens to run a major motion picture studio, and when your "flagship software applications" include such things as Final Cut Pro, Motion, DVD Studio Pro and Shake - you have to think this is a company with a primary goal of being a big player in media production and editing.

      Computers go hand-in-hand with all of that, of course, but success in offering the "whole package" includes such concepts as retaining control and big market-share of your music downloads and playback mechanisms, tools to ensure your products "play nicely" with copyright restrictions on the use of commercial media, and so on.

      I don't say any of this as an "excuse" for Apple's behavior. Rather, it's just important to understand that they *are* looking at things differently than they used to. And not doing so would leave them in a much more place, financially speaking - since they'd be in the exact same marketspace as the rest of the PC clone builders (HP, IBM, Dell, Sony, etc. etc.).

    23. Re:Trusted computing by Basehart · · Score: 5, Insightful

      "Apple is a business and it's trying desperating to hold on to it's trendiness as iPod fever dies off."

      Pet Rocks, wearing pants around your knees and sticking safety pins through your nose are trends, not the iPod.

      It's too functional to be trendy, and it's evolving too fast to simply fade away any time soon.

    24. Re:Trusted computing by Anonymous Coward · · Score: 0

      Apple isn't the paragon of virtue that many in the Slashdot community have made it out to be.

      Enjoying its products and not vilifying it is not the same as thinking it a paragon of virtue. The position you're thinking of does not exist.

      For example, try to get your Pocket PC with iTunes. Until recently, you haven't been able to. Why? Companies that provide the apps get sued by Apple.

      They got sued because they broke Apple's software in the process. ppcTunes does not, and has not been sued.

      Suing folks who scoop them on news.

      No, they sued companies that illegally misappropriated trade secrets. You'll note that since they've taken action against rumor sites, such leaks have stopped. Any company would do this were they in the same position as Apple.

      Embracing trusted computing

      This article is speculation, not fact. Try not to get the two confused.

    25. Re:Trusted computing by LurkerXXX · · Score: 1

      My boss swears Tiger is slower than 10.3 on his 15" powerbook. I haven't noticed it on my 12" powerbook, but I alternate betwen that machine and two non apple machines often enough that I might miss the change.

    26. Re:Trusted computing by 1lus10n · · Score: 1

      Well, sticking things through your nose has been common practice in some parts of the world since before computers were even thought of. So by your standard the ipod has quite a ways to go.

      --
      "Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe." --Albert Einstein
    27. Re:Trusted computing by Paradise+Pete · · Score: 2, Interesting
      Maybe. But to me, it smells more like "you must use our hardware so we make more profit"

      While no doubt Apple doesn't mind making more money, they almost certainly have to be in a position where they have to live up to a lot of promises. Jobs was able to persuade the recording companies to do something no one else was able to. Part of that persuasion had to have included promises and demonstrations that Apple could "prevent" widespread distribution of purchased song files.

      And the next big step Apple would like to take is to convince them to lower prices. They can't do that if the recording companies don't see Apple living up to its promises, and demonstrating that they are in control.

    28. Re:Trusted computing by Jeff+DeMaagd · · Score: 1

      Maybe. But to me, it smells more like "you must use our hardware so we make more profit"

      Mark/Space has software that allows Palm (and I think PocketPC) devices connect within iTunes, same with iPhoto. The difference is probably that the M/S software doesn't try to bypass any DRM.

    29. Re:Trusted computing by fitten · · Score: 2, Interesting

      Yeah, but those power figures aren't for max load. Also, the Pentium-M parts they are comparing those G5 parts to are significantly faster on most things. Also, given the timeline of the Apple conversion, Yonah will be ready for mass production which is dual core Pentium-M at the same (27W) power usage and at the same clock speeds as today (2.13GHz). The low power G5 is a day late and a dollar short for Apple's desires.

    30. Re:Trusted computing by vought · · Score: 2, Informative
      as iPod fever dies off.

      Apple sold more iPods during the last quarter than ever.

      6.1 million iPods in three months.

      I'm glad you have a PowerBook, and while you may not be trolling, it would be prudent to check your facts next time.

    31. Re:Trusted computing by Nelson · · Score: 1
      5 years ago all the apple articles were talking about how they were dead and didn't know it, on their way to dead, getting ready to be bought by ____, etc...


      Now it's all "the real reason they dumped IBM."


      It's simple. There isn't anything they want built that IBM can't build. They might not like the cost, they might not want to pay for the rapid revs that Intel does, but it's all possible. THis is simply a case of Apple expecting to get their ass kissed by IBM and treated like the only thing in the world and IBM expecting to get a hand job from Apple for doing what they are paid to do and they finally realized it. Guess what, very few asses get kissed by IBM and it's not a regular thing when it happens. The same is true about apple, they don't really need much of anyone's help. Spew all the theories you want, this is probably more like J-Lo and Ben Affleck; they just got tired of pretending that they liked each other.


      You give them all way too much credit to say that they are planning some DRM coup several chips out in the future. Believe me, Apple and MS and Intel aren't playing together, I think that they can just barely tolerate each other.

    32. Re:Trusted computing by Hamsterdan · · Score: 1

      They should've went with AMD... AMD's architecture is almost the same as MAC (Hypertransport being one of the most crucial) It would have kicked Intel's ass. But Intel probably threatened them or dumped the CPUs (A La Dell, and others)

      --
      I've got better things to do tonight than die.
    33. Re:Trusted computing by Anonymous Coward · · Score: 0
      Pot. Kettle. Black.


      Actually, I'll try for something more original like "you're a dumbfuck".. thanks for playing.

      Tell me again how a 2.5Ghz G5 stacks up against a 2.2Ghz Pentium-M core? Oh, it doesn't.. and if it took IBM THAT long to shit the requisite products the next refresh should be in about 2012 when Intel will have quad cores in a laptop pushing 5Ghz. I'm a Mac owner and I'll take Centrino Mk 2, thank you very much..
    34. Re:Trusted computing by Anonymous Coward · · Score: 0

      Boss - You wrote my words. Yep. It is that simple. I recently tried a PowerBook G4 1.67Ghz with 512 Mb RAM - It was DOG slow *compared to my AMD64 Presario with same RAM running XP and Linux* - it slowed down linearly as I opened more applications. Now this may be due to the features OSX provides or some other design goof up but at the end of the day it does require as fast processors as possible. Either that or extraordinary amount of RAM. Apple knows - with G4 going nowhere forward with architecture, speed etc. they were in serious trouble. Come on I mean with Dual Core Intels and AMDs coming inside a Laptop, who will buy Apple's overpriced underperforming hardware? Marketing has it's limits.

    35. Re:Trusted computing by Anonymous Coward · · Score: 0

      Which is why they wrote iTunes for Windows.

    36. Re:Trusted computing by Anonymous Coward · · Score: 0

      I suspect the real issue isn't just wheither IBM could make fast enough chips, but could they make enough chips? Think about it. Intel has a very large manufacturing network. Apple will be able to get intel chips without begging or delays. Notice how long it takes to get a Mac after they are announced? Why is that? Not enough parts.

      I'm sad to see apple go intel even though i think the Pentium M chips are sweet. I think PowerPC had life in it yet. Someone has to compete with Intel besides AMD for innovation to happen. I think POWER keeps AMD on their toes more than intel does.

      What I don't get is why there are so many ia32/ia64 fan boys on slashdot. Its not that great of an architecture. To keep compatibility, it got to be a large instruction set with many dusty corners. AMD dragged that into the 64 bit arena. I think it has a place, but so do many other types of processors. Intel/AMD fanboys make fun of Apple, Microsoft, and BSD fan boys regularly. Think about that.

      I'd rather have a 2.5 Ghz G5 than a 2.2 Ghz Pentium M. Not because i blindly follow clock speed, but because I like the OS that goes with the G5.

    37. Re:Trusted computing by Anonymous Coward · · Score: 0

      Ever hear of the Transistor Radio? Does the current user experience match the original... anywhere close?

      Transistor Radio == Portable Music

      iPod == Portable Music

      technology will evolve and things will change. The iPod is but a stepping stone on the portable music evolution timeline. Handheld radios with a 9V battery, telescoping antenna and a 3" speaker are long gone.... at some point, so will the iPod be gone.

      Your shortsighted technology horizon serves your Apple zealotry well. Keep up the good work, I'm sure you'll get a few more converts. Meanwhile, as my 3 year old grows day-by-day, my Portable Music device continues to collect dust...

      w

    38. Re:Trusted computing by ninja_assault_kitten · · Score: 1

      Sure, and I'm sure they'll do well for the rest of the year and probably most of next. However, I just don't see how they can keep it up much further than that.

      This is (imho) a contributing factor to their migration to x86. As you know, Apple is a a very popular brand right now, and they obviously want to continue that trend. x86 arch will presumably lower the cost of their hardware and make Apple computers more accessible while they're still hot.

    39. Re:Trusted computing by pintomp3 · · Score: 1

      umm, yeah. facts: http://www.bloomberg.com/apps/news?pid=10000103&si d=a_E1xJZdLLHc&refer=us i don't understand why the ipod has this god-like status on /. it's not quite fair to just call it a trend. it's like sony trinitron tv in the 80's. for a lot of consumers, it was the only tv to get. it was a solid product that was well advertised. the ipod is no different. it's not just a fad like a pet rock. but there is no infallible product. and.. get ready for this. some ppl like alternatives. there is no single product that will be "best" for everyone. ipod is best for u? great! but don't try to tell me it's best for me. saying things like "why would anyone want anything other than ipod/itunes" is like "why would anyone use anything other than windows". yes, i went there. now mod me down quick!

    40. Re:Trusted computing by Doctor_Jest · · Score: 3, Insightful

      EVERY computer company is becoming a "media" company instead of just selling PCs. They are just expanding their business beyond simply laptops and desktops. Selling computers alone these days is not necessarily a growth business.

      Ever get a Dell catalog in the mail? (I haven't bought one since 1997, and I still get catalogs.) Dell sells TELEVISIONS. No company can be pinned down today simply a "computer maker" anymore. Even though Dell isn't even in the same league as Apple, I use them as an example of how companies across the board are no longer only about the grey boxes.

      IBM farmed out their home computers. Sony has a computer division, but is much more of a "media company" than Apple will ever be. HP sells printers too. So the "clone" builders are more like your vision of Apple than even Apple. (Sony's got their own online music store too...)

      Apple never wanted to compete in the "clone" sector. They tried, and nearly went under. Nowadays, their computers aren't priced to the lowest common denominator Wal-Mart shoppers, but are made for a different audience. ("fanatics" you might say...)

      Apple's business is still computers, but it encompasses what a computer has become more than a transition AWAY from them. Don't kid yourself, EVERY commercial hardware vendor is going to make their equipment "play nice" wit the media companies. Not just Apple. It's the fault of bought politcians, judges, and everyone who continues to feed the fat fucking bastards known as "commercial media companies." The entire industrialized world has put a higher importance upon entertainment above everything else. Apple, Sony, IBM, Dell, HP, Gateway, Toshiba, etc. are just reflecting and perpetuating that idiotic notion.

      --
      It's the Stay-Puft Marshmallow Man.
    41. Re:Trusted computing by Anonymous Coward · · Score: 0

      >They are out to portect the musicians and groups >that make it possible to have iTunes in the first >place.

      Yup...between Apple, the RIAA and the labels, there's a triumvirate I want protecting my rights.

    42. Re:Trusted computing by civilizedINTENSITY · · Score: 1

      Actually Apple looks pretty damn good compared to HP and Dell

      Qtrly Rev Growth (yoy): 69.90%

    43. Re:Trusted computing by bnenning · · Score: 1

      My boss swears Tiger is slower than 10.3 on his 15" powerbook.

      Could be a RAM issue. Tiger probably uses more memory than Panther due to stuff like Dashboard and Spotlight, so if you start swapping there could be a performance hit, especially on laptops with their slow drives.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
    44. Re:Trusted computing by Bulk+Tape+Eraser · · Score: 3, Insightful

      Sorry folks, this ain't the apple of the 80's.

      Ummm, the Apple of the 80's was one of the most litigious computer companies in the business.

      All those Apple II clone companies didn't just up and go out of business on their own. And Apple was the bad guy in the Look-n-feel lawsuits. If they had won, there wouldn't be a non-Apple GUI in existence, save by their good graces.

    45. Re:Trusted computing by yabos · · Score: 1

      It's been said that AMD couldn't supply enough chips for Apple's demands. Which if it's true then it's obvious why Apple wouldn't go with them. Intel just has so much more fabrication capacity.

    46. Re:Trusted computing by nuggetman · · Score: 1

      Correct. Apple is a business and it's trying desperating to hold on to it's trendiness as iPod fever dies off.


      Yup... definitely dying off... what with iPod sales [growing] to 6.61 million units, up 616 per cent year-over-year

      --
      ...and that's all there is to it.
    47. Re:Trusted computing by Nutria · · Score: 1

      The key phrase is some parts.

      Until these I wanna be UNIQUE, so I'll mutilate myself because I saw other people do too twits realize that they are followers just like the "popular kids", they won't be an different from the kids who fawn Paris Hilton, Britney Spears, Lindsey Lohan, Hayden Christensen & Orlanso Bloom.

      --
      "I don't know, therefore Aliens" Wafflebox1
    48. Re:Trusted computing by Anonymous Coward · · Score: 0

      So how about your anti-iPod zealotry? The iPod is imperfect, yes. Does it do everything you want it to do? No. Does it do what the people buying it want it to do? Apparently, because it still sells quite well.

      Will Apple keep developing the iPod enough to keep it on top of the pile? Maybe, maybe not. But they've managed to do quite well so far. Trying to deny that by insisting that people who buy iPods are just full of "Apple zealotry" doesn't help your apparent cause.

    49. Re:Trusted computing by Anonymous Coward · · Score: 0

      Apple also does this with their USB keyboard. The USB extension cable that comes with it amazingly has a ridge in it so it only fits with their keyboard and no other USB products. Similarly, iTunes works with iPod and AirTunes only and no other hardware, while iPod works with iTunes only and no other software. iTunes is mainly developed and distributed to increase the value of said Apple hardwares, not other vendors' hardwares. Complaining about how it only works with each other sounds kind of like accusing Walgreens if their coupons weren't accepted in Osco Drugstore. Of course, they weren't made for that purpose.

      IANAL, but it sounds like people who see what Apple is doing here as anti-competitive practice by implicitly or subconciously comparing it with Microsoft's antitrust lawsuits don't fully understand the details of the lawsuits. OSes are supposed to work with other softwares, music players don't have to work with other softwares or hardwares, and the company that makes the players have control over it.

    50. Re:Trusted computing by 2nd+Post! · · Score: 1

      There are SO many ways for Apple to keep selling iPods.

      Simple things:
      Improve battery life
      Introduce color screens to the mini
      Introduce colors to the shuffle and iPod
      Make them even smaller
      Introduce screens to the shuffle
      Reduce cost

      Not-simple things:
      iPod video (like a PSP, but with a clickwheel)
      iPod watch (with a clickwheel instead of a dial)
      iPod flip (like a RAZR)
      iPod car stereo (with an additional dock for regular iPods and shuffles)
      iPod boombox (boombox with wifi, clickwheel, and harddrive and additional docks)
      iPod phone (maybe soon!)

    51. Re:Trusted computing by constantnormal · · Score: 1
      "Better theory" needs more work ...

      G5s cannot go into laptops ...
      ... IBM's announcement of the low power G5 eliminates this as a viable rant...

      G4 development stalled ...
      ... check out Freescale's e600 line of single-core/dual-core G4s -- G4 development doesn't seem to be stalled to me, in fact, it looks to be possibly better tha IBM's notebook-capable G5 ...

      A Steve Jobs control issue meltdown is hardly a conspiracy theory, it's more of an established pattern of behavior (I know, that's not what the referenced article was about, but it seems to be the most rational explanation for the switch).

      Any good conspiracy theory has got to include Microsoft, as they have such a marvelous track record of success through conspiring to take away the oxygen of everyone else in the room. If you want a conspiracy theory, how about Microsoft soaking up IBM's fab capacity or engineering resource, leaving Apple to twist in the wind? That's lame too, but still better than your "better theory".

      "When better conspiracy theories are needed, they will be found on Slashdot".

    52. Re:Trusted computing by AliasMoze · · Score: 1

      How is selling allot of something proof that that thing is not trendy?

      P.S.: I'm typing this on a G5.

    53. Re:Trusted computing by djwu · · Score: 1

      You mean "Paradox of virtue" instead of "paragon of virtue" right?

    54. Re:Trusted computing by steve_bryan · · Score: 2, Informative

      Why does Apple sue folks who port iTunes over to Pocket PC?

      You keep repeating this as though you have something very specific in mind. Would you mind sharing it with the rest of us so we'll also know what you are talking about? I don't think anyone else can make sense of what you might mean when you use the phrase: port iTunes over to PocketPC. The product iTunes is an application that Apple created (well at least the PC version of it). They have the source code for it. I don't see how anyone would be in a position to port it to anything else besides Apple since no one else has the design/source code.

      Do you mean someone took the design, tried to create a PocketPC version based on that visible design and Apple tried to supress that product?

    55. Re:Trusted computing by 1lus10n · · Score: 1

      Which is how different from fawning over Linus, Bill Joy, Woz etc etc ?

      We as a people have always followed, very rarely do we lead. That is why leaders are so special.

      I personally am not a huge ipod fan (no official Linux support + price) but what other mp3 player has the clean cut ease of use *everywhere* that the ipod has ? I can get a car stereo, home stereo, portable speakers etc etc that allow me to go anywhere and essentially use my ipod how I want. (from most people's perspective)

      What other mp3 player allows you to control it via a car stereo, or an add on speaker set etc etc ? None that I know of.

      --
      "Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe." --Albert Einstein
    56. Re:Trusted computing by Anonymous Coward · · Score: 0

      I think you're confused about the difference between a fad and a trend.

    57. Re:Trusted computing by hairyfeet · · Score: 1

      Which is why they need to find something new now.Ipod is going to end up like windows with the majority of those who want their tunes portable having one.I figured that when they went intel that Steve Jobs was thinking ahead and wants the drm chip so he can talk the mpaa into giving us iflicks which will be the next big portable. Who wouldn't want to be able to watch something decent while stuck at the doctors office,long trips,airport,etc? While i've never been an apple fanboy(too expensive and i like to DYI when it comes to parts)but Mister Jobs is a very smart man for going this route.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    58. Re:Trusted computing by maxpublic · · Score: 1

      Although a number of folks on slashdot pride themselves on being superior to the herd, they're just as prone to erecting sacred cows as any Britney worshipper. Only in their case instead of fawning over beautiful women (a perfectly understandable activity, so far as I'm concerned) they bow down before certain corporate entities (Apple, Google), select pieces of software (FireFox), and a passle of aging geeks (Linus, RMS).

      Like any set of fans, you point out that the gold on the idol appears to be just plating and they'll go batshit trying to 'prove' that it's pure all the way through.

      Max

      --
      My god carries a hammer. Your god died nailed to a tree. Any questions?
    59. Re:Trusted computing by Afrosheen · · Score: 1

      Evolving too fast? We've seen the same damn iPod for what, 4 or 5 years now? Where's the evolution?

      Now, gaining popularity and/or critical mass, I can see that.

    60. Re:Trusted computing by macshit · · Score: 1

      Which is how different from fawning over Linus, Bill Joy, Woz etc etc ?

      Linus, Bill Joy, Woz, etc., each have a brain? And did something useful with them? On their own? As opposed to being artificial constructs of a cynical and corrupt celebrity industry?

      Mind you, brains are way over-rated, but it's something...

      --
      We live, as we dream -- alone....
    61. Re:Trusted computing by legirons · · Score: 1

      "Mod this flamebait if you like, but Apple isn't the paragon of virtue that many in the Slashdot community have made it out to be. DRM in iTunes."

      Even Apple's DVD player is like that "You may change your region up to 5 times" -- who's supposed to be in control of this computer, me, or the person who wrote that message?

      Back to using Linux, where the programmers respect your need to have control over the computer.

    62. Re:Trusted computing by Anonymous Coward · · Score: 0

      Lucas now uses AMD based 64-bit clusters, from Angstrom Microsystems and possibly other vendors. An engineer friend of mine went out and helped install the last big shipment.

    63. Re:Trusted computing by demon · · Score: 1

      There's no extreme verification for any of their other software.

      Have you bought a copy of iWork lately?

      --

      Sam: "That was needlessly cryptic."
      Max: "I'd be peeing my pants if I wore any!"
    64. Re:Trusted computing by log0n · · Score: 1

      Trendy is form over function. The iPod is quite functional.

    65. Re:Trusted computing by jcr · · Score: 1

      Embracing trusted computing (misnomer if I ever heard of one).

      Are you generally in the habit of holding a company at fault for something that they are merely rumored to be considering?

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    66. Re:Trusted computing by jcr · · Score: 1

      Tell your boss to max out the memory in his PB. Adding memory is the single most effective speed increasing measure for Mac OS X.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    67. Re:Trusted computing by jcr · · Score: 1

      THis is simply a case of Apple expecting to get their ass kissed

      More like, Apple expected IBM to meet their shipping commitments, which they didn't. The G5 is an acceptable architecture. What a pity that IBM failed to ship a 3 Ghz G5 in a year like they'd promised.

      Believe me, Apple and MS and Intel aren't playing together, I think that they can just barely tolerate each other.

      Apple and Intel are getting along fine, and Intel has always considered MS to be a pack of poseurs. Pick up a copy of "Inside Intel", and check the index for "Nathan Myhrvold".

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    68. Re:Trusted computing by LurkerXXX · · Score: 1

      I believe he has 768 MB in it. I dont think that's it, but I'll have him check the usage.

    69. Re:Trusted computing by kponto · · Score: 1

      I installed iWork last week, and if I remember correctly, all I did was enter my serial number.

      --
      This too, will end.
    70. Re:Trusted computing by samkass · · Score: 1

      Let's not get crazy. Apple had patented a bunch of very specific UI paradigms, that they sued Microsoft over. The suit was lost by Apple largely over a technicality in which a contract signed between the two companies was deemed to have granted Microsoft the rights to use the patents. The suit did shake out certain UI patent issues (such as the patentability of "look and feel" apart from specific, individual user interface elements,) but if your assertion were true, Apple would still have been able to sue the X Windows creators, GEOS, etc.

      --
      E pluribus unum
    71. Re:Trusted computing by Ohreally_factor · · Score: 1

      OK, let's go with your assumption that iPod sales will flatten after next year.

      WTF does that have to do with them moving to Intel? While intel cpus might lower the cost to manufacture, do you really think it is going to lower by very much the cost to the consumer?

      No, this is all about the laptops. Trusted Network Computing might be a factor. But this has nothing to do with your projected drop off of iPod sales.

      --
      It's not offtopic, dumbass. It's orthogonal.
    72. Re:Trusted computing by Anonymous Coward · · Score: 0
      More like, Apple expected IBM to meet their shipping commitments, which they didn't. The G5 is an acceptable architecture. What a pity that IBM failed to ship a 3 Ghz G5 in a year like they'd promised.


      I know Apple made the promise, did IBM really make it and fail to meet it?

    73. Re:Trusted computing by Bulk+Tape+Eraser · · Score: 1

      if your assertion were true, Apple would still have been able to sue the X Windows creators, GEOS, etc.

      Yep. And if you read the opinions of the time, the Free Software advocates and and other third parties were alarmed that Apple's litigation tank brigade was headed there next.

      Apple's legal department has historically been ruthless. Thank goodness they've gotten their wings clipped in court a few times.

    74. Re:Trusted computing by jcr · · Score: 1

      I don't have a 3Ghz G5, do you?

      Yes, IBM promised it, and failed to deliver.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    75. Re:Trusted computing by vought · · Score: 1
      umm, yeah. facts: http://www.bloomberg.com/apps/news?pid=10000103&si d=a_E1xJZdLLHc&refer=us [bloomberg.com]

      The fact that the article you cite is based on analysts' predictions made before the earnings announcement numbers I cited were announced...well, doesn't say much for your reading comprehension, friend. But you didn't read the article you linked to anyway, did you?

      The article you cited is titled "Apple May Say Earnings Jumped, IPod Shipments Fell in 3rd-Qtr". The big giveaway is the word "may" the title of the article; Bloomberg's story was about what analysts were speculating Apple would say later in the day. Turns out that the analysts (as they so often are with Apple) were wrong.

      Forgive me for being a little pedantic; it's just so obvous you wanted a reason to rant about iPods that I felt it appropriate to point things out in minute detail for you.

    76. Re:Trusted computing by JoshWurzel · · Score: 1

      There would be GUI's, they'd just have different metaphors for desktops, folders, files, etc. They might not be as popular as Windows is today, but you can't tell me that all GUI innovation would halt if Apple had won the look-n-feel lawsuit.

      On the other hand, if they had won, there'd be no windows as we know it. Can you imagine a world like that (for better or worse)? I can't.

    77. Re:Trusted computing by Anonymous Coward · · Score: 0

      DVD Region locking has nothing to do with Apple, All PCs have the exact same limitation because this is built into the DVD drive itself. DVD drives are locked to only read discs from certain regions, although you can unlock/find some drives that will read from any region.

      http://hometheaterinfo.com/dvd3.htm

    78. Re:Trusted computing by 1lus10n · · Score: 1

      I think their accomplishments mean something different to each person who evaluates those things. For instance to me Steve Jobs and Bill Gates are not personally anymore important than paris hilton.

      People critisize and devalue what they do not understand. A good percentage of geeks devalue entertainers or athletes because they dont understand what goes on behind the scenes. Jordan spent just as much time honing his craft as Bill Joy did with his. Since we know what joy did but not what jordan did we value joy. For most people its the opposite. Rightly or wrongly.

      I personally dont want to have the smart people turned into celebrities. Their time is better spent using their brains to solve problems not deal with the moronic masses.

      --
      "Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe." --Albert Einstein
  3. Nice theory by utlemming · · Score: 4, Insightful

    but wouldn't anti-trust get involved real quick? If the Intel Silcon is exclusive for the TNC protocols, I can guarentee that a competing scheme will come up or the government will force it out to other people. And if it is on the Intel CPU, then AMD is really going to scream. So while it is a nice theory, I think that have a protocol which identifies the computer via a chip and then forces it to use the TNC scheme is doomed to failure.

    --
    The views expressed are mine own and do not express the views of my employer.
    1. Re:Nice theory by Billly+Gates · · Score: 1

      AMD is also a member of the TNC initiative. Perhaps because they had no choice but to join.

      Its coming whether we want it or not and both Apple and Microsoft want their platforms the center as the media hub of the future of the home. To do this means backing by hollywood and of course they want a standard and Microsoft is doing everything possible to cater to them so they can be the new gatekeeper of data and information.

    2. Re:Nice theory by Anonymous Coward · · Score: 0


      Its coming whether we want it or not and both Apple and Microsoft want their platforms the center as the media hub of the future of the home


      It might be coming, but the market will decide the fate of DRM, not the *AAs.

      In short, there is no public appetite for DRM. There is no public appetite for computers and DVD players with secret hardware ports that can phone home.

      There is no public appetite for 'secure monitors'.

      There is no public appetite for crippled music that self destructs or can't be moved to copied to a different volume.

      There is no public appetite for only running applications that the OS says is ok.

      There is no public appetite for desktop OS's that are not under full control of the purchaser.

      There is no public appetite for a new style of 'leasing' your computer on certain strict terms and only using it in a certain way according to how the manufacturers dictate.

      There was certainely NOOO public appetite for secret unique CPU IDs available across the network which may or may not be turned off.

      DRM and Trusted Computing are concepts to do with *AAs trying to reign back some control and nothing to do with actually shifting boxes. What may happen is that heavy DRM as intended is simply not sustainable as a business model and that it will in time look ridiculous. It alreadly looks ridiculous on paper.

      It will be interesting to see how much more money industry is prepared to piss down the toilet on DRM schemes. There will come a cut off point because the world has moved way beyond what DRM is trying to do. DRM is a step backwards in time and well..kinda trying to close the stable door after the horse has bolted.

    3. Re:Nice theory by Anonymous Coward · · Score: 0

      > There is no public appetite for desktop OS's that
      > are not under full control of the purchaser.

      If this were true, proprietary software OS's like Windows and Mac OS would not be popular. Only when one runs free software can we say they have full control.

  4. Compare by hayalci · · Score: 0, Troll

    This x86 switch will surely cost a lot to Apple, changing all the architecture and going over all the code base to make it work on x86 architecture.
    I think it is not so certain that they are doing all this just to comply with TNC, which is not guaranteed to be the rule...

    --
    hayalci
    1. Re:Compare by FLAGGR · · Score: 4, Informative

      osx already runs on x86, has for years.

    2. Re:Compare by Anonymous Coward · · Score: 0

      Also, according to Jobs osx has always had a x86 port. They knew there was a high likely hood that they were going to switch to intel eventually.

    3. Re:Compare by paperclip2003 · · Score: 1

      NextStep was on X86. They did not have to "rewrite" anything ;). OSX has been on X86 the whole time, why do you think darwin was being activly developed. I don't think there was any conspiracy there. I think Jobs had planned to do this from day one but did not want to hurt the floundering Apple. Apple was bankrupt.

    4. Re:Compare by Anonymous Coward · · Score: 0

      Hello! did we miss the keynote Jobs gave, that part about OSX and all iApps being dual builds from day one (the "secret life" of OSX) i.e. the last five years?!

    5. Re:Compare by am+2k · · Score: 2, Interesting

      My guess is that their plan wasn't to switch to Intel specifically, but when you keep you code working on ppc and x86, you can get it to run on just about anything (since there's no byte ordering issue, and no platform-dependent code like something depending on a specific Altivec behavior).

    6. Re:Compare by Anonymous Coward · · Score: 0

      Umm... Apple has been simultaneously developing x86 OS X along with the Power PC version. The code has already been written. They are using the Intel chips to work the bugs out of their x86 OS. The architecture of the new IMacs (Intel Mac) at the moment won't allow for the typical home Wintel machine to use the x86 Mac OS but it is curious that you will be able to load Windows onto your IMac. Apple is gearing up to be a major player in the OS market come 2006 when it will unleash an OS that will be compatible on Wintel and IMac machines to go head to head with Longhorn. Get with the program folks.

      -ddb

    7. Re:Compare by Anonymous Coward · · Score: 0

      Just a few weeks ago someone here wrote that Apple already had a layer ready from some emulation software company that would allow Apple to begin shipping immediately without even rewriting the OS...

    8. Re:Compare by Anonymous Coward · · Score: 0

      Umm... Apple has been simultaneously developing x86 OS X along with the Power PC version. The code has already been written. They are using the Intel chips to work the bugs out of their x86 OS. The architecture of the new IMacs (Intel Mac) at the moment won't allow for the typical home Wintel machine to use the x86 Mac OS but it is curious that you will be able to load Windows onto your IMac. Apple is gearing up to be a major player in the OS market come 2006 when it will unleash an OS that will be compatible on Wintel and IMac machines to go head to head with Longhorn. Get with the program folks.

      -ddb

    9. Re:Compare by macaulay805 · · Score: 1

      True, but this time, us consumers will be able to run OS X on x86 (not just the Apple Developers)!

    10. Re:Compare by mallie_mcg · · Score: 1

      Apple was bankrupt.

      I want to be bankrupt with your definition of bankrupt - I mean sure they were losing millions of dollars a quarter, but i dont think anyone defines an entity with 4 billion dollars in the bank as bankrupt.
      M

      --


      Do the following really mean anything? SCSA MCP CCSA CCNA
      --I'm not actually after an answer!
  5. Or for the slightly less paranoid... by shmlco · · Score: 5, Informative
    Or for the slightly less paranoid... Cringely.

    Personally, I think the Cringe is on target, as the "iFlicks" version of iTunes has been on the radar for years now.

    Of course, being on /., I suppose we have to support the conspiracy theorists...

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    1. Re:Or for the slightly less paranoid... by Zevets · · Score: 2, Insightful

      His argument is somewhat logical, except when Cringely starts talking about the retinal scan viewer for the movie iPods. That is lunacy, as is his comparison to Apple's Cinema Displays.

      LCD displays were proven technology before Apple picked it up, but as far as I know, these "retinal scan" things exist only in tech demos and have never been mass produced(and apple has to do that succesfully with good yields, which is even harder).

      --

      Mod Wisely.

    2. Re:Or for the slightly less paranoid... by BitGeek · · Score: 1


      Actually, calling them "retinal scan" implies something they aren't even though it is literally true.

      These devices have been around for about a decade, they work really well, and they HAVE been mass produced, just not economically... though that has always been the goal of the company.

      If the company has developed a full color display (it was green when I tried it) and worked out production problems, theres absolutely no reason it can't be mass produced.

      Not saying Apple is goign to use it... but its the kind of just-cutting-edge technology they have adopted in the past.

      --
      Yeah, and you guys panned the ipod too: http://apple.slashdot.org/article.pl?sid=01/10/23/ 1816257
    3. Re:Or for the slightly less paranoid... by bill_mcgonigle · · Score: 1

      That is lunacy

      I thought so at first too. Then I did some digging. Here's what I found.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  6. Oh please!! Read this Instead by Anonymous Coward · · Score: 2, Interesting
    It figures slashdot would post anything than comes back to some half-baked Microsoft conspiracy. On the other hand, you can also read this ars technica article that is well-founded, and much more reasonable than this claptrap.

    Of course, if slashdot posted somehting more reasonable, it would hurt their ad revenues and click-thrus as it would generate the flamewars and trolling than the typical slashdot articles nowadays.

    1. Re:Oh please!! Read this Instead by thecombatwombat · · Score: 2, Insightful

      Yeah, Slashdot would never post that.

      Sorry, but that article was here last week.

    2. Re:Oh please!! Read this Instead by Anonymous Coward · · Score: 0

      Of course, if slashdot posted somehting more reasonable, it would hurt their ad revenues and click-thrus as it would generate the flamewars and trolling than the typical slashdot articles nowadays.

      People click on the ads? I thought ads were the work of the devil?

  7. Seems obvious enough... by Anonymous Coward · · Score: 4, Insightful

    It was all about laptops. Just before the merger was announced, a study was released showing that something like 40% of new PC purchases were laptops, rather than desktops. For Apple, the ratio is probably even more heavily-skewed in favor of portables.

    Laptop CPUs were one key area where IBM just could not seem to get their act together. When it came to mobile G5 CPUs, Jobs probably just got tired of hearing one empty promise after another from IBM. You can't blame him.

    I doubt the conspiracy goes any deeper than that. Laptops == the only PCs that still have any meaningful profit margins. Any computer vendor that wants to prosper has to have its laptop act together, and IBM was holding Apple back big-time.

    1. Re:Seems obvious enough... by (startx) · · Score: 2, Informative

      It was all about laptops. Just before the merger was announced, a study was released showing that something like 40% of new PC purchases were laptops, rather than desktops. For Apple, the ratio is probably even more heavily-skewed in favor of portables.

      Actually, according to their quarterly earning's report, Apple laptops were 42% of there Mac sales, so just about even with your quoted industry average. Now, I agree laptops are a huge reason for Apple jumping ship to Intel, and they're probably hoping that percentage keeps going up.

    2. Re:Seems obvious enough... by Anonymous Coward · · Score: 0

      "Just before the merger was announced, ..."

      What merger? No merger was announced. No new company named AppIntle will come of this.

      Say what you mean, and mean what you say.

    3. Re:Seems obvious enough... by Anonymous Coward · · Score: 0

      You're right; sorry, I wasn't paying attention. s/merger/deal.

    4. Re:Seems obvious enough... by Doctor_Jest · · Score: 1

      Indeed. I think they want to keep that trend going upwards, and IBM couldn't deliver.

      In regards to the greater idea of Trusted Computing, why would anyone think that Apple needs Intel for this? They build their own hardware. Wouldn't it stand to reason that if they were intent on making some sort of "big media" friendly boxes, they'd already have done so, before the PC crowd? (As they often do... like USB-only) Apple doesn't need a chip vendor for Trusted Computing.

      Jobs has already said there can be no technological solution to a moral problem. He's not interested in doing any more than the absolute minimum required to keep media companies from dragging Apple to court every time they release a product, because the RIAA/MPAA are afraid of change (like the VCR.) It's a godawful shame that movie and album conglomerates can claim their horseshit product is somehow vital to the world and is constanly in jeopardy from evil bastard consumers. Who friggin' cares? They'd rather sue everyone into oblivion. Hope they like oblivion. Keep alienating their customers and they're likely to be there sooner than later.

      Nah, who am I kidding? Make a shiny, new movie retread of something done last week and people flock to it like it's a cure for cancer.

      --
      It's the Stay-Puft Marshmallow Man.
  8. You serious??? by lurch_mojoff · · Score: 4, Insightful
    What's wrong with you people? Enough with all this conspiracy theories. Does this dude really expect us to believe that Apple got into all this trouble of switching CPU architectures because of some not-really-ready not-really-standard? He himself says:
    Microsoft realized it couldn't force this down the manufacturers' throats, so it formed the TCG to give it the veneer of respectability and "open standards."
    My dictionary sais that "open standard" is by definition platform independant!

    Seriously, every reason beyond simple economics is complete nonsence. Apple switches to Intel x86 because thus they will get very, very cheap CPUs, which are just as fast as everybody else's, without investing huge sums in R&D, and geting nice chipsets as a bonus. That's it, period!
    1. Re:You serious??? by ikekrull · · Score: 1

      I just typed out a big tirade and then hit back and found this post which echoes my sentiment exactly.

      Pure economics, mod parent up.

      --
      I gots ta ding a ding dang my dang a long ling long
    2. Re:You serious??? by synergy3000 · · Score: 1

      And of course he mentions Microsoft will be using IBM Power chips for their Xbox. Well if Microsoft wants the TNC on the PC side why would they not want it for their Xbox as well since that will have online capability and I am sure they would want to prevent viruses, piracy etc. etc. So if they want it they would tell IBM to put it on their CPUs as well and Apple could go about and use that if they wanted to.

    3. Re:You serious??? by arodland · · Score: 1

      and geting nice chipsets as a bonus.

      don't you mean "a boatload of really sucky chipsets, among the worst of which are Intel's"?

    4. Re:You serious??? by Zo0ok · · Score: 2, Informative

      Also, Apple started OSX x86-development before 2000, before the release of OSX 10.0. That is, long before Microsofts trustworthy computing initiative.

    5. Re:You serious??? by Anonymous Coward · · Score: 0

      "Seriously, every reason beyond simple economics is complete nonsence."

      Cheap shit is popular nowadays, yes. Companies are for sale as well as politicians and that's no surprise either.

      " Apple switches to Intel x86 because thus they will get very, very cheap CPUs, which are just as fast as everybody else's, without investing huge sums in R&D, and geting nice chipsets as a bonus. That's it, period!"

      Which is 100% bullshit. Only justification for Apple's high price tag for their hardware is the architecture and high-quality chipsets. None of that and no-one will pay Apple's prices for their Apple-PCs, when non-Apple will cost less than half. Would _you_ pay $2000 for a standard PC with OS? If, why?

      There isn't a mass market for high-priced PCs, whatever it is called (remember Itanium). Cheap parts is a total non-issue, profit is the point and there's practically zero profit in PC hardware for anybody except maybe Intel.

      Why Intel, btw., AMD would have been both faster and cheaper. Unless Intel bought them, of course.

      PC-market has only one goal: cheapness. I hate to see that Apple is sliding also into that trap.

  9. Reminds me of this article: by Charles+Jo · · Score: 0

    Apple and Intel Sitting on a Tree...
    http://www.charlesjo.com/newsletterissue?newslette rIssueEntityId=330

    Sarcastech

  10. Right... so by mcc · · Score: 5, Insightful

    Apple switched processor architectures, an incredibly expensive and complicated multi-year undertaking... so that they could jump on to an unproven MICROSOFT technology, a technology that Microsoft isn't even using yet, a technology which consumers so far are reacting EXTREMELY badly to, and a technology that is based around a "Trusted Computing Group" that Apple isn't even part of?

    Oh, and furthermore-- Apple did this by way of a cunning plan which keeps their developers totally in the dark about their Palladium plans, even after developers begin using receiving their developer transition kits? Great plan, that. Implement a major hardware change, go to great effort to get prototype hardware in the hands of developers so they can port their apps BEFORE the hardware change hits consumers, then suddenly spring "Hey guys, guess what? Here's ANOTHER major hardware change [Palladium] that your programs may or may not need to take advantage/caution of!" on the developers at the last minute.

    Even if any of this made sense, why would Apple need to switch instruction sets? AMD is part of the Trusted Computing Group, and Apple's been using AMD technology (HyperTransport) since the G5. I see no reason treacherous computing and the PPC would be inherently incompatible.

    I hate "analysts".

    1. Re:Right... so by /ASCII · · Score: 1

      That is a very good analysis of why the original article was 100% navelgazing. But given your talent for critical analysis, you're last sentence seems a bit off.

      --
      Try out fish, the friendly interactive shell.
    2. Re:Right... so by Anonymous Coward · · Score: 1, Funny

      I think the reason they're called "analysts" is because they're usually pulling stuff out of their ass.

      In this case, the entire article, I would say.

    3. Re:Right... so by westlake · · Score: 1
      a technology which consumers so far are reacting EXTREMELY badly to

      and these consumers are to be found where?:

      certainly not among subscribers to XM Radio, Rhapsody, Y! Unlimited, Live365, Virgin, etc.

      the DRM based subscription sales model is looking very good right now.

    4. Re:Right... so by Locutus · · Score: 1

      Hey, the US public, by and large, believed Bush when he said that Iraq was all about 9/11 and all about fighting terrorism. We are a country made up of a majority of morons...

      The author is probably a Microsoft shill. Windows is so freaking bad that they have to rely on hardware to attempt to fix all their software holes. At the same time, this "technology" can also be used to prevent all kinds of non-Microsoft stuff from working and all in the name of security.

      The article is bogus IMO.

      LoB

      --
      "Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
    5. Re:Right... so by Antique+Geekmeister · · Score: 1

      AMD doesn't have the Palladium, renamed Trusted Computing, yet. That's a compelling reason to switch to to Intel instead of AMD when you factor in that the one core piece of Microsoft still used by a majority of Apple users is Microsoft Office. If they can't use their Microsoft Office, or get the document signatures working and wireless computing to work right with Microsoft-based networks, there will be even more pressure not to use MacOS in the workplace.

      It's not that these reasons are compelling, but enough encouraging reasons like this added together could get Apple to switch to Intel. There doesn't have to be only one reason.

  11. If It's An Open Standard by Nom+du+Keyboard · · Score: 4, Insightful

    Just my $/50 but, if it's a true Open Standard, Apple should have had to go to Intel to get it. If it's a true and valuable Open Standard then other manufacturer's would also provide methods of implementing it.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    1. Re:If It's An Open Standard by OeLeWaPpErKe · · Score: 1

      It's an open standard to create completely closed standards.

      It's a way to say "only windows boxes on my network" , and nobody will be able to connect without a windows box.

  12. Re:So 1984 won't be like 1984, huh? by Nimrangul · · Score: 0, Troll
    Well, you see, it was only bad when Big Blue was the Big Brother, now that Big Aqua is a Big Brother it's all good.

    Aqua is much easier on the eyes afterall.

    --
    I'm sick of following my dreams - I'm just going to ask them where they're going and hook up with them later.
  13. Free Shackles! Getcha Free Shackles Here! by Michael_Burton · · Score: 2, Funny

    'Open standards' for closed computing?

    I've been a Mac user for almost twenty years. But I'm not inclined to sign over control of my own computer. If that means I don't get the newest and coolest toys, I suppose I'll just have to suffer.

    Long live Linux.

    --
    When all you have is an axe, everything looks like a grindstone.
    1. Re:Free Shackles! Getcha Free Shackles Here! by Kjella · · Score: 1

      'Open standards' for closed computing?

      You say that as if it was some kind of oxymoron. SSH is an open standard but without the key, the communcation is very much so closed. Trusted computing is the same way, except the key happens to be on a physcial device you own. It shouldn't matter that the standard is open, unless it is flawed. All it means is that you don't need to reverse-engineer the protocol once you have the key, which is usually a lesser problem than getting the key.

      --
      Live today, because you never know what tomorrow brings
  14. Brilliant, except ... by overshoot · · Score: 2, Interesting

    IBM is also a member of the TCG. Getting a nub from IBM would be a whole lot less work than switching CPU architectures. Sheesh, Apple could do their own nub if it comes to that; they do their own system chips all the time.

    --
    Lacking <sarcasm> tags, /. substitutes moderation as "Troll."
    1. Re:Brilliant, except ... by NickFortune · · Score: 1
      Aye. Moreover, Microsoft seem determined to position the XBox2 as the PC of the future. That way they get to control the platform in hardware and software, right?

      So why would MS migrate this shining new hope of theirs to an arcitechture that was going to be locked out of the net by a standard they created? That makes no sense at all.

      If Loeb is right, there'd need to be a lot more to the story than is printed in TFA. I think I'm going to apply Occam's Razor here and assume he's just plain wrong

      --
      Don't let THEM immanentize the Eschaton!
    2. Re:Brilliant, except ... by NickFortune · · Score: 1
      Uh, Microsoft isn't likely to even keep half their existing xbox installed base with the 360. It is hard to imagine how things could be going worse for the 360.

      Really? I confess I've not been following the Xbox saga very closely of late. I'm surprised anyone can make informed judgements amidst all the hype and FUD. Do you mind if I ask your source?

      I did a bit of checking before replying. Google yeilded a lot of hype sites and breathless gushing speculation - meaningless for the most part, I feel. The general consensus seems to be for a realease date aimed at Christmas. The Xbox site just says "Holiday 2005". I'm guessing they don't mean summer, since I expect even I'd notice the ad blitz for this one.

      Then again, it's not a platform that much interests me, so I could be mistaken here.

      I also did a quick trawl of the usual suspects: ars technica, tom's hardware, the register... None of them seemed unduly negative about the specs, and none of them reported any rumours of a fiasco.

      Speaking of Ars, John Stokes had this to say about the 360:

      If anyone had any doubts that Microsoft is serious about playing in the home entertainment and media space that Sony and Apple are currently eyeing, they should've been dispelled last night. Microsoft has the hardware, the gaming titles, the media formats, and the momentum to move into the living room and take up residence. They also have the jump on Sony, and with their requirement that all Xbox 360 games be done in 720p, they're poised to ride the swelling HDTV wave. In short, the Xbox 360 is a threat that Sony will take very seriously

      So, I'm really, really curious about the source of your data, given that you speak with such authority.

      In any case, it doesn't affect my argument at all: MS are hardly going to choose an architrchture for the XBox that locks them out of their own networking scheme

      --
      Don't let THEM immanentize the Eschaton!
  15. wha...?! by mardoen · · Score: 1

    Man, that Microsoft initiative was one of the reasons that I switched. Not the initiative per se, but the overall impression of a Windows platform that is getting more and more locked down. A small part of my motivation was indeed the search for alternatives to such a restricted platform.

    My impression was (and still is) that Apple recognizes when technology is restrictive to a point where it harms the user experience.

  16. for the right to distribute content by non · · Score: 1

    i've been thinking this very thing for the past several days. on a hunch, i checked the registration for 'iflicks.' its no surprise that its already registered, but its registered to tucows!

    seriously, maybe you've heard of East Fork, and Secure Premium Content Module? in the inquirer article they talk about how this technology will be used to keep linux out of the contant market. and the article about 'Longhorn to Require Monitor-Based DRM' here makes it quite plain why apple 'switched.'

    in another report about next-generation broadband services from cablevision, speeds of 100 Mbps were achieved in a trial deployment.

    so the answer is quite plain, apple wants to be part of the future of content distribution, and going with intel is the only way they can get there.

    --
    ...vividly encapsulates that post-Watergate/pre-punk/coked-up moment when you could trust no one, least of all yourself.
  17. John birch society by Anonymous Coward · · Score: 0

    Oh well, people need entertainment, conspiracy theories concerning computer manufacturers is kinda funny.

    That said, this theory may not be so wacky. Apple makes deals, they are not some divine group bringing together MASSIVE media companies because they are 'cool', but because they are in the belly of the beast. In order for ITunes to remain 'competetive' (with what, I am not sure), they have to take it up the ars from VIACOM/SONY/BGM. If one or all of the MEDIA GIANTS were to 'demand' better DRM from Apple, what would they do? Comply or throw their hottest product line in the trash?

    Anyways, I am not reading into this too much, even if it has an air of plausibility.

  18. I am inclined to take Apple at their word by jockm · · Score: 1

    That they felt that the x86 had a better roadmap, and would unlimitedly be the right platform. I honestly don't see the need for alternate theories (some of them quite out there). While not defending DRM, you have to admit that Apple's approach to DRM hasn't been especially draconian (when compared to others out there). This latest theory would make more sense to me if we saw an existing push by Apple to stronger DRM.

    --

    What do you know I wrote a novel
    1. Re:I am inclined to take Apple at their word by Colol · · Score: 1

      Being burned as many times as Apple has, the explanation Steve Jobs presented certainly makes sense to me. I love the design of the PowerPC, but damned if the suppliers haven't bitten Apple in the butt repeatedly.

      PPC hasn't exactly been stagnation-free for Apple with the G3, the G4, and now the G5. Even worse, though, are the shortages Apple has run into with nearly every new system launch because suppliers -- often IBM or Motorola -- weren't able to churn components out fast enough.

      Intel has the capacity to make smooth launches happen. And that, when you talk to users and Mac journalists, is only a good thing. Shawn King of Your Mac Life sounds like a broken record every time a new Mac comes out because Apple can never fill orders. As an investor and a fan of the platform, that's not good news. You've got to capture the market while it's fresh. Repeat customers dig the hype of a new product, but once the dust settles they may decide they can keep going along with their current Mac. And switchers... "Hey, we've got this cheap introductory Mac for you" only works when you have enough product for people to actually buy it.

      Intel's got a hell of a thing going with the Pentium M. If the derived desktop processors work as well as they're claiming, this will be a huge move for Apple.

  19. Intel is far from alone by msobkow · · Score: 3, Informative

    From http://www.intel.com/technology/magazine/standards /st01041.pdf:

    TCG is currently comprised of a variety of vendors, including PC platform, operating system, and TPM vendors, with the board of directors consisting of representatives from Intel, IBM, HP, Microsoft, Sony, Sun Microsystems, Seagate, Verisign, and AMD. TPM vendors include Atmel, Infineon, National Semiconductor, and STMicroelectronics. Until now, TCG has focused on specifying a TPM for the PC.
    Over four million PCs have been shipped with version 1.1 TPMs installed, mostly by IBM and HP. However, Intel has also begun delivering this technology and has just released the Intel® D865GRH Desktop Board, which has a version 1.1 TPM and ships with a software suite that provides better security for users' personal information. Version 1.2 of the TPM specification was recently released, and TPMs conforming to the new specification are under development.
    Now that TPM definition for the PC platform has evolved, the TCG is expanding its membership and beginning to define TPMs for cell phones, handhelds, and servers--continuing to work toward the vision where all devices can talk to one another and communicate their trust state. Work is also moving forward on defining protocols necessary for communicating and interpreting the trust state.

    In other words, there are other vendors producing TPM silicon. Intel is one of the late-comers for sample hardware, not the sole driving vendor that Larry Loeb seems to think they are.

    I'd file Larry's theory under "Tinfoil/Paranoia."

    --
    I do not fail; I succeed at finding out what does not work.
  20. Another Theory on Apple's Move To Intel by craXORjack · · Score: 4, Funny


    I have my own theory on why Apple fell.

    Gravity.

    --
    Liberals call everyone Nazis yet they are the closest thing to it.
    1. Re:Another Theory on Apple's Move To Intel by Anonymous Coward · · Score: 0

      Apple Newton?

    2. Re:Another Theory on Apple's Move To Intel by aglerickson · · Score: 1

      Mod the parent up, please!

    3. Re:Another Theory on Apple's Move To Intel by Anonymous Coward · · Score: 0

      I have my own theory on why Apple fell.
      Gravity.


      You are not the only one. Newton came up with the same theory, but apparently its handwriting recognition wasn't robust enough that people don't believe it.

  21. A little bit late, Larry by aglerickson · · Score: 1

    Where have you been the last two months? Apple and Intel both stated their cases for the switch. We're suppose to take you seriously because why, exactly?

    Larry, the problem with the argument from silence is that it runs both ways, and has the same amount of proof.

    You are a fear monger, sir. There is no threat to Microsoft or Linux on the desktop. MS is firmly entrenched in the business world, and Linux doesn't have a real desktop/Joe User experience. Not that GNOME and KDE aren't trying, mind you.

    IBM hasn't delivered on promises to Apple re: CPUs. And they don't seem to care if Apple moves on. No news here, Larry. Or I suppose that's why you're engaging in make-believe. Did your editor tell you s/he had whitespace that needed filled, or what?

    *sigh*

  22. F) All of the Above by Marillion · · Score: 5, Interesting
    It seems a lot of really bright people have come up with "The Reason" Apple switched. It's as if there is only one reason.

    I'm sure I've missed one, but we've heard, A) Faster CPUs, B) Less power consumption, C) Cheaper CPUs (preferred vendor prices), D) Cheaper iPod CPUs (XScale is an Intel), E) Trusted Computing Platform.

    I think Apple weighed several factors before switching. In short, F) All of the Above.

    --
    This is a boring sig
    1. Re:F) All of the Above by Dan+Berlin · · Score: 2, Interesting

      Apple doesn't get preferred vendor pricing. They don't come anywhere near the volume necessary

    2. Re:F) All of the Above by Jeff+DeMaagd · · Score: 1

      I'm getting tired of all these Apple/Intel stories too. I think Apple makes some nice stuff, although certainly not the end-all of consumer electronics or computing.

      To me, the chip architecture that is inside all their stuff doesn't really matter as long as it runs well.

    3. Re:F) All of the Above by tricorn · · Score: 1

      I thought Apple was around the 6th largest computer manufacturer - are you saying only the top 5 get "preferred vendor pricing"? You're also forgetting all those iPods, or did you forget that those have computers in them as well?

    4. Re:F) All of the Above by Bulk+Tape+Eraser · · Score: 1

      Mice have 'computers' in them, too.

      An embedded controller is not the same as a full general cpu.

    5. Re:F) All of the Above by Anonymous Coward · · Score: 0

      Apple doesn't get preferred vendor pricing. They don't come anywhere near the volume necessary.

      Apple has been getting preferred vendor pricing.

      Apple will get preferred vendor pricing.

      Volume doesn't matter to Intel for this. Intel is basically buying a customer that knows how to best show off their parts.

    6. Re:F) All of the Above by tricorn · · Score: 1

      And I suppose you can run Linux on a mouse?

      You say "embedded controller", the documentation calls it "System-on-a-chip". So what? You think Intel wouldn't like to provide the processors for all those iPods? Combine that with increasing Mac sales, Apple should get some decent discounts.

      Mind you, I'm no apologist for switching to Intel. I think Intel is just as capable as IBM of wandering off their roadmap or running out of gas halfway there (see: Itanium), and I find it ironic that Apple switches to x86 just as all the consoles seem to be switching to PPC. It will be very interesting to see how IBM chips compare to Intel chips over the next 5 years (in performance, power consumption and cost). I wouldn't put it past Apple to use both architectures for several more years, and even switch back solely to PPC if IBM comes through (or Intel doesn't), but I wouldn't bet on it.

      I'm most concerned about Apple taking a step backwards from 64-bit, and moving to a clunky architecture, but that's because I'm interested in some things that benefit greatly from 64-bit processing and some machine-code generation. I regret the apparent shift away from Open Firmware, and a real shift backwards to the hoary old DOS partition format, but I'm truly thankful that they didn't switch to Itanium.

    7. Re:F) All of the Above by SA+Stevens · · Score: 1

      The point is that general-purpose 'desktop' chips and embedded controllers are radically different animals.

      The sales of iPod chips don't 'combine' with desktop chip sales in any sense of 'economy of scale.' The chips probably aren't even sourced from the same purchasing departments.

    8. Re:F) All of the Above by tricorn · · Score: 1

      You're seriously cracked if you don't think that the Intel deal with Apple included agreements involving the chips to be used in iPods.

    9. Re:F) All of the Above by SA+Stevens · · Score: 1

      As I said, the parts probably aren't even sourced by the same purchasing departments.

      iPod and the Mac desktop are completely different divisions of Apple.

  23. OT: Apple's best ever quarter by Lord+Satri · · Score: 2, Interesting
    Ok, that's almost completely off-topic, but not looking for bad karma, I find strange that /. eds haven't published anything about Apple's financial release last week: best quarter *ever*.

    Apple has announced their Q3 2005 Financial Results today:
    Apple said net income for its third fiscal quarter ended June 25 rose to $320 million, or 37 cents per share, from $61 million, or 8 cents a share, a year ago, on a split-adjusted basis.

    Revenue rose 75 percent to $3.52 billion from $2.01 billion.

    Highlights
    - 1.182 Million Macs shipped for quarter (35% growth)
    - 687,00 desktops; 495,000 portables shipped
    - 6.155 million iPods shipped for quarter (616% growth)
    - iTunes Music Store market share 80% according to Neilsen
    - Tiger revenue $100 million in quarter; installed base of Mac OS X is close to 16 million
    - Still planning on Intel based Macs to be available at this time next year.
    - Apple noticed no significant drop in Mac sales following the Intel announcement, but only have a few weeks of data. Still are being cautious about 4th Quarter predictions/results. (maybe I'm not that much off-topic ;-)
    - Question asked if Apple has considered advertising the Mac further especially surrounding the iPod "halo" effect, but no real answer was given.
    - Question about Apple's thoughts on subscription vs purchased music model. Apple still feels that users was to purchase songs, not rent them and feels the 80% market share reflects this.

    Apple also release updates to iPhoto and iSync.

    Mod me off-topic if you want. It *is* off-topic. But the financial results are worth the read... well, to me at least! ;-)

    1. Re:OT: Apple's best ever quarter by Anonymous Coward · · Score: 0

      Hope to see you eagerly posting next quarter's financial results that show the nasty results of the hardware sales falling like a brick...

      I'm almost starting to feel pity for the Mac crazies who plan on riding this hardware disaster out.

      "But,but,but Steve told the me the Intel roadmap looks great!!!"

  24. Steve Jobs wants to be the next Bill Gates! by Anonymous Coward · · Score: 0

    You only have to look at his history to see that he is more interested in the OS environment than he is in computer hardware. But how will he challenge windows on the desktop? If he tips his hand he will lose. He has to have an OS ready to do every thing that windows will do, by the time Dell starts to ship white box Intel machines with OS X on them.
    IBM is in on this! They will be happy to sell Dell PPC chips to run OS X.

  25. First I thought... by Lars+T. · · Score: 1

    How is this "Another Theory on Apple's Move To Intel"? I've heard it a dozen times before, like in every bloody Slashdot story on the switch. But then I realized that this article is one fucking month old. So it may have been new then.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  26. YATOASTI by LightningBolt! · · Score: 5, Funny

    Your post postulates a
    (x ) technical ( ) corporate-rivalry ( ) market-based ( ) long-term strategic

    explanation for Apple's decision to switch to Intel processors. Your reasoning is incorrect. Here is why it is incorrect. (One or more of the following may apply to your particular idea, and it may have other flaws which used to vary from state to state before a bad federal law was passed.)

    ( ) Apple has enough cash to keep it afloat for some time.
    ( ) Steve Jobs is not the only employee at Apple.
    ( ) IBM is a large corporation and does not get "upset".
    ( ) Intel has larger customers than Apple.
    (x) Intel does not begrudge Microsoft for using an IBM processor in XBox 360.
    ( ) Linux is completely unrelated to this decision.
    ( ) Apple will not reconsider Mac clones, even if it would mean Dell-branded machines.
    ( ) The next generation Macs will not be Itanium-based.
    ( ) The next generation iPod will not be x86-based.
    ( ) Most of Apple's customers don't write Altivec assembly.
    ( ) XServe machines are not a significant percentage of Mac sales.
    (x) Obscure functionality of Intel processors does not drive purchases.

    --
    Old people fall. Young people spring. Rich people summer and winter.
    1. Re:YATOASTI by Kohath · · Score: 1

      I love these. Where do they come from?

    2. Re:YATOASTI by IntergalacticWalrus · · Score: 1

      I like that "Steve Jobs is not the only employee at Apple" argument. These days we hear too much "Steve Jobs does this" and "Steve Jobs will do that", as if Apple was actually one man doing every single fucking thing. That's just dumb.

    3. Re:YATOASTI by Anonymous Coward · · Score: 1, Funny

      Steve Jobs installed Tiger on my computer and while I was in the kitchen getting him some Jamba Juice, Steve Jobs downloaded the latest patches, and he also changed the desktop wallpaper from that of my aging uncle to that of Steve Jobs.

      kthxbai

    4. Re:YATOASTI by Anonymous Coward · · Score: 0

      People spend the time to write them?

  27. Huh? by LKM · · Score: 2, Insightful
    For example, try to get your Pocket PC with iTunes. Until recently, you haven't been able to.

    Do you realize that your whole point is based on this nonsensical sentence? What do you mean by "try to get your Pocket PC with iTunes"? Are you castigating Apple for not releasing iTunes for Pocket PCs? Or is your problem that you can't buy a Pocket PC with iTunes preinstalled? Or were you not able to sync iTunes with your Pocket PC? Or what? And who exactly got sued by Apple? I don't know of any Pocket PC software developers who got sued by Apple.

  28. mostly commodity issues by fermion · · Score: 1
    It seems to me that the Intel switch can mostly be explained by looking at the capabilities of the commodity market over the past 20 years. In 1985 Apple harnessed a set of extremely clever processors to create e computer powerful enough to use a GUI instead of CLI. MS and Intel retrofitted the GUI into a cheaper machine, but it took 10 years for the cheaper market to really catch up. Even then, there were high end machines, like those from SGI, that provided significant advantage to those that needed or wanted power. Fastfoward another 10 years. SGI is almost bankrupt. People can network commodity machines with *nix to create powerful composite computers. The RISC/CISC divide has become a fiction. Frequencies are so high we include eye candy for the purpose of wasting them. The only meaningful difference for most is efficiencies.

    That said, the Intel decision is puzzling. Certainly there a fewer compelling reasons not to use commodity hardware. I know why Intel wants Apple. Apple will use the high end stuff that no one else wants. It won't necessarily forever demand x86 compatibility. Some hardware security might be an issue, but Apple is not putting excessive security into any of it's products. Just enough to meet the minimum requirements. And for people who buy Apples just because they work will likely turn to a *nix if Apple DRM becomes more onerous than installing a *nix. I can imagine certain content being linked to certain machines, as it done now, but, it is already being done, so why the bother. It might just be that Apple wants cheaper proccesors for the iPod line, and Intel has the stuff that will let the video iPod work.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  29. TCG has nothing to do with it. Larry's guessing. by postbigbang · · Score: 1

    The two major reasons, based on the success of Apple's current models, are 1) DRM and 2) application emulation possibilities with a mature and cogent CPU road map.

    TCG is unfortunately, a joke. But so is the rest of the oxymoron called system security. Today in the NYT, there was a column about people simply throwing their machines away when they became too crammed with malware. Enter now, the era of dispoable computing.

    --
    ---- Teach Peace. It's Cheaper Than War.
  30. Temporary alliances by Infonaut · · Score: 4, Insightful
    The reason that 3rd party plugs aren't allowed in iTunes is because they would be used to circumvent the measures that Apple has taken to apease the labels, and I think we can all agree that if they were allowed, that's exactly what most of them would do.

    I agree. One of the problems with these conspiracy theories is that they ignore the realities of give and take in a competitive environment. Apple had to get in bed with the RIAA in order to get the ball rolling with the iTunes store, which was a critical component of their iPod strategy. Apple seems to have figured that there's money to be made in a legal download market that doesn't include draconian DRM.

    Apple may or may not like the RIAA, but that's beside the point. Their goal is to grow the digital music market and take a slice of that growing market. The only way for them to do that was to come up with a compromise solution, and they only way to protect that compromise is to keep iTunes from becoming a Trojan Horse for pirating.

    You can look at Apple's use of DRM as the first step on the road to further restrictions on fair use rights, or you can look at it as the first step toward getting the RIAA to see that there's middle ground between totally unlimited sharing and no sharing at all.

    --
    Read the EFF's Fair Use FAQ
    1. Re:Temporary alliances by Anonymous Coward · · Score: 0

      > that there's money to be made in a legal
      > download market that doesn't include
      > draconian DRM

      iTunes DRM is draconian, your computer is participating in a conspiracy against you. "Sorry Dave, I won't play that file for you, you're not authorized".

    2. Re:Temporary alliances by Anonymous Coward · · Score: 3, Insightful

      iTunes DRM is draconian

      Draconian: Exceedingly harsh; very severe.

      Given that most users don't hit the limits of Apple's DRM often and that it is lenient compared with competitors, on what basis are you calling iTunes DRM "exceedingly harsh and very severe"? It's not nice, and I think it's wrong, but it's not draconian.

    3. Re:Temporary alliances by Anonymous Coward · · Score: 0

      This post was brought to your by Steve Job's proctologist.

      I love this logic where the same action by company A gets a different reaction than if it was done by company B.

      Hey, I have no problems with being pragmatic and knowing whch way the wind blows but giving it a honourable spin based on nothing more than your impressions on Apple is freaking retarded.

      One man's freedom fighter is another man's insurgent.

    4. Re:Temporary alliances by Alsee · · Score: 1

      Any scheme with the premise that INNOCENT NONINFINGING PEOPLE face PRISON is draconian and evil.

      I have a question for you. A question I have asked of probably a dozen different DRM proponents. A question that oddly enough NOT A SINGLE ONE has ever answered. Never once have I gotten an answer to this question:

      Do you support the DMCRA? It simply amends the DMCA to say that noninfringing people do not go to prison. Pretty simple really. Do you support the DMCRA, or are you going to argue that it is good and correct for innocent noninfringing people to be put in prison?

      And any Americans who wants to help support the DMCRA, my current SIG is a handy dandy link to the EFF's page to easily fire off a note asking your Representitive to co-sponsor it.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    5. Re:Temporary alliances by shams42 · · Score: 2, Insightful

      Do you see the iTunes model as "sharing?" Downloading, sure, but the model is clearly focused on a single provider. Maybe I misunderstood your last sentence, but it seemed a bit inaccurate.

    6. Re:Temporary alliances by Anonymous Coward · · Score: 0

      Because of the equipment you are allowed to play your tunes on. 1 program in iTunes, and 1 portable player in iPod. If these are your preffered players thats ok for you but it aint much to choose from.

      With mp3 there are thousand of programs/players to choose from, and even with protected WMA there are a few to choose from.

      Apples DRM is total lock'in. Of course Apple users don't see it as lock'in but rather some kind of strange handholding from a company.

  31. Off Topic Alert... by Spock+the+Baptist · · Score: 0, Offtopic

    "Brooke Shields: Tall Princeton honors student. Tom Cruise: Short high school dropout. You decide!"

    Ok, first of all Tom Cruise's recent looniness is just that, loony.

    Now as to Brooke Shields--Princeton honors student.

    I clearly remember that there was a issue of Life magazine in which a professor was lambasting the state of undergraduate education in the US. Brooke Shields Baccalaureate was used a something of a case study. Her complete transcript was published in the same issue.

    At the time I had not completed my B.Sc., but had earned an A.A. with a concentration in Engineering from Tyler Junior College. Frankly, given the courses that Miss Shields took my lowly A.A. was a vastly superior degree. I can't recall the details of Miss Shields Baccalaureate, but I do recall that it totally lacked any courses in mathematics, and had but one or two courses in the natural sciences. If memory serves, I believe that Miss Shields had *a* descriptive astronomy course. What her transcript reveled was a total lack of any rigorous course work on the part of Miss Shields while she was at Princeton.

    It's not the fact that you're a college graduate, nor is it the fact that you're an alumnus/alumna of an Ivy, or other prestigious university that makes you an educated person. It's what you did, your course of study, that makes you an educated person.

    FWIW
    STB

    --
    "Oh drat these computers, they're so naughty and so complex, I could pinch them." --Marvin the Martian
    1. Re:Off Topic Alert... by Anonymous Coward · · Score: 0

      Brooke Shields? Tom Cruise. Uh........WHO CARES???!!1111

      Tom Cruise is some asshole; Brooke is a hot bitch who we all would like to fuck. Anyone gives more thought to it than this seriously needs to hand in their pocket protector.

  32. What Jobs can do re DRM by Anonymous Coward · · Score: 0

    A. Trusted Computing/DRM/other similar things

    B. Steve Job's anus

    Insert A into B until it will go no further

    C. Linux doesn't look so bad after all*

    *Yup, I am ready to switch to Linux and leave Macs behind if they start stuffing a ton of *AA appeasing crap into their systems

  33. In other words... iTunes 5 with new DRM features! by duffbeer703 · · Score: 0, Offtopic

    Apple fanboys defended Apple's right to futz around with "FairPlay" DRM between releases of iTunes, so the door is wide open for Apple to make retroactive changes to all of those songs that suckers... err users bought.

    --
    Conformity is the jailer of freedom and enemy of growth. -JFK
  34. Tired of the misguided conspiracies by MrLint · · Score: 5, Interesting

    This is the 3rd major article I have seen about apple 'could' use the DRM for something or another.

    If the only goal was to go and keep OSX from running on beige x86 boxes they would have kept using open firmware instead of switching to BIOS. (which I still think OF was a better choice).

    And clearly Apple doesn't do the bidding of the RIAA, otherwise iTMS would have crippling DRM. Which it doesnt.

    I really wish these talking heads would meet the guillotine. Their speculation doesn't fit.

    The only speculation i have seen that makes sense is to get a volume discount on doodads for all the products from ipods up.

    My personal suspicion is that there may be some connection between apple, who tends to be on the innovation vanguard, and a number of Intel's 'gee whiz' doohickeys. Apple is exactly the kind of company that would grab a new technology and try to use it quickly, whereas intel has to go and try and shop around the stuff to slow moving wintel vendors. For instance, Apple came out with the mac mini, Intel slapped together a x86 look-alike, but it made no waves and the wintel vendors mainly ignored it. I think there is a hot steamy semiconductor romance brewing here.

    1. Re:Tired of the misguided conspiracies by oberondarksoul · · Score: 2, Informative

      Remember: Apple haven't 'switched' to using BIOS yet. While the official line is that Mactels won't be using Open Firmware, they've yet to tell us what they will be using. Certainly, the Developer Preview Macs are BIOS-based, but I would expect some serious changes to come.

      --
      And tomorrow the stock exchange will be the human race
    2. Re:Tired of the misguided conspiracies by MrLint · · Score: 2, Informative

      Agreed. However that would mean that if its not BIOS based then those dev boxes are singularly useless in developing HW drivers.

    3. Re:Tired of the misguided conspiracies by Matthias+Wiesmann · · Score: 2, Insightful
      I'm not sure, basically the role of the firmware on currents macs is to figure out the general settings of the machine, find a kernel on some device and start it. So long that your hardware is not used in this phase, the drivers don't need to know about the firmware. So this is mainly an issue for network cards (for network booting) and I/O cards like USB, Firewire, or ATA (again only for booting purposes) that cannot be handled using the generic drivers. Ok maybe also display adaptors that can't go to a default mode.

      The first mac-tels will probably be laptops. So the lack of drivers will mostly be an issue for the case of booting using a hard drive attached to a Cardbus adapter that cannot be handled via generic drivers. While this is an issue, but I think it is clearly not a show-stopper.

    4. Re:Tired of the misguided conspiracies by larkost · · Score: 1

      There are quite a few points in the reference documentation where they specifically say that these boxes will not necessarily resemble the final shipping product. In other words,everyone already knows that they are useless for developing drivers, other than for things like printers, USB, and FireWire devices. All of those are already handled though hardware abstractions layers.

      Only PCI (in all it's versions) and AGP (sort of-a PCI variant...) devices really need be concerned. And even there most of the time the kext system is already going to provide much of the hardware abstraction for you. You will just have to work on byte-order issues.

      Unless, of course, Apple uses the new OpenFireware-like BIOS replacement they have been trying to get any one to use. The one where many drivers can be loaded by it, and be totally OS independent. Then things start to get interesting...

    5. Re:Tired of the misguided conspiracies by antrik · · Score: 1

      > Apple came out with the mac mini, Intel slapped together a x86 look-alike

      Actually, Intel was creating various "studies" of stuff like this for years.

      --
      All my comments get moderated +-0, spotless.
    6. Re:Tired of the misguided conspiracies by Anonymous Coward · · Score: 0

      iTunes _does_ have crippling DRM. I have an iPod mini, and I am not able to access the iTunes site from any of my machines. All my machines run Linux, but I can only use my iPod to play files downloaded from other sites.

    7. Re:Tired of the misguided conspiracies by MrLint · · Score: 1

      ummm since you cant run itunes you arent effect by its drm. stop trolling loser.

  35. One thing not mentioned here... by Rick+Zeman · · Score: 2, Interesting

    ...is that this is supposed to be for Longhorn. Longhorn is (roughly) a year a way. Significant market penetration of Longhorn is YEARS away (look at how many people are still using Win2k today 3 years later).
    You think there's going to be such a thing as a TC-only network in any immediate future? No way; I'd guess 2010 at the earliest.

    It's all about $$$.

    1. Re:One thing not mentioned here... by waferhead · · Score: 1

      You make a good point, stronger than you think...

      "(look at how many people are still using Win2k today 3 years later)"

      It's 2005. Win2k came out IIRC in 1999.

      Hint---2000==more than 3 years old is my guess;-)

      _XP_ is around 3 years old, give ot take a few months.

    2. Re:One thing not mentioned here... by PlacidPundit · · Score: 1

      Hey, that's the tip of the iceberg. I still see plenty of people using Windows 98. I even have a 98 box lying around here somewhere.

    3. Re:One thing not mentioned here... by Rick+Zeman · · Score: 1

      You make a good point, stronger than you think...

      "(look at how many people are still using Win2k today 3 years later)"

      It's 2005. Win2k came out IIRC in 1999.

      Hint---2000==more than 3 years old is my guess;-)

      _XP_ is around 3 years old, give ot take a few months.

      That's what I meant: 3 years after its replacement was out, not 3 years after it was released.

  36. It's about trust by Anonymous Coward · · Score: 0

    I already modded here so it's AC-ville for me. But since you're already at +4 and there's no proper reply I thought I'd point this out for you:

    Suing folks who scoop them on news is a different matter than suing folks who make unauthorized extensions to their DRM technology. And if you have a third party selling a mechanism that allows unauthorized duplication of the product they are selling then you are threatening their entire existence - if I can easily duplicate my itunes files to an insecure device then their packages amount to nothing more than MP3s.

    THAT is how this is about "protecting the musicians." And protecting Apple's business model as well. The DRM is a "feature" for Apple and they have to protect it in a credible fashion.

    If you have a pocketpc and it won't play itunes, don't fucking pay apple for downloads - problem solved. Go get music from some other website... or from the newsgroups and p2p like everyone else.

    1. Re:It's about trust by Anonymous Coward · · Score: 0

      You lost the points unless you anonymize. Sorry.

  37. Switching to Intel to fight malware? by argent · · Score: 3, Insightful

    Switching to a chip that makes buffer overflow attacks easier because it's got a dense instruction set that lets you avoid string-truncating NULLs? To fight malware?

    I don't think so.

    1. Re:Switching to Intel to fight malware? by PlacidPundit · · Score: 1

      Congratulations, you're the first person I've seen who is primarily annoyed with the promise of many more years of crufty ISA and a dearth of registers.

    2. Re:Switching to Intel to fight malware? by argent · · Score: 1

      There's nothing -ing wrong with the Power PC, the G5's gotten faster faster than the Intel crap has, and the G4 is a damn fine core... it gets at least as good work-per-clock and work-per-watt as anything, it's just hobbled by the crummy 166 MHz bus.

      I've been waiting for an e600-based powerbook with on-chip memory controller and 667 MHz memory and dual PCI-E busses for video and the PCMCIA bridge, and RIGHT -ing before it starts sampling Apple has to pull this -ing...

      There's no words. Goddamn HP/Intel conspiracy that's systematically kicked the legs out from under every goddamn processor that doesn't suck. And wuldn't you know that the only RISC that held on to the desktop is that psychotic Sparc and its low-heeled register windows AND TINY GODDAMN VISIBLE REGISTER BANK. Ironic, wot?

    3. Re:Switching to Intel to fight malware? by Anonymous Coward · · Score: 0

      There's nothing -ing wrong with the Power PC, the G5's gotten faster faster than the Intel crap has

      You're kidding, right?

    4. Re:Switching to Intel to fight malware? by ocelotbob · · Score: 1

      It's not a conspiracy. It's marketing, plain and simple. To the end user, by and large, things like register size don't really matter; things like large on-die caches and register renaming make the dearth of visible registers a real non-issue. And if you really cared about the number of registers your computer has, you could always go AMD, which has extended the x86 ISA with more registers, and other nice features like the NX bit to protect from smashing the stack.

      --

      Marxism is the opiate of dumbasses

    5. Re:Switching to Intel to fight malware? by argent · · Score: 1

      It's not a conspiracy. It's marketing, plain and simple.

      I might buy that for MIPS and Power PC, except for what happened to Alpha.

      To the end user, by and large, things like register size don't really matter; things like large on-die caches and register renaming make the dearth of visible registers a real non-issue.

      If that was the case you wouldn't see a performance boost going to 64 bit mode on AMD, because unless you rewrite your application to take advantage of the larger address space and longer words, going to 64-bit is going to cut your performance. Basically, the "64" part of AMD64 is a marketing trick to get people to accept the hit of recompiling for more registers.

      Instruction sets do matter. The myth that they don't, that you can always convert your messy instruction set to something nicer internally, is put to a lie by the ease with which Alpha kept right at the head of the performance curve, usually leading the pack, despite being shortchanged in process and R&D.

      JIT translation costs, in pipeline stages if nothing else, and long pipelines are a performance killer. Even Intel's figured that out.

    6. Re:Switching to Intel to fight malware? by argent · · Score: 1

      G5 went from 2 GHz to 2.7 GHz over 2 years, an improvement of 35%

      P4 over the same period went from 3 GHz to 3.8 GHz, an improvement of 26%

  38. wrong in the axioms by mstone · · Score: 3, Interesting

    People love to analyze big changes like this after they happen, but the analyses are almost always wrong. The problem is that the explanations carry an underlying assumption that only evolutionary changes make any sense.

    Is there any real reason to assume that Steve Jobs, with his history of making big and frequently unpopular decisions, would refuse to call a switch like this just because he was unhappy with the price/performance numbers IBM was quoting him? Not really. Is there any reason to assume that his decision to call the switch took place in a vacuum? Not really.

    One difference between leaders and followers is the willingness to make big changes on small justification. The people capable of thinking farthest outside the standard comfort zone are the ones who see the interesting possibilities first. You can build a retroactive chain of continuity after the fact, but those 'reasons' are *not* the reasons for taking the leap. They're merely reasons the person in charge (in this case Jobs) didn't reject that particular leap out of hand.

    FOSS is doing the same thing to the entire software business model. People in the industry who Just Don't Get It (*cough*DarlMcBride*cough*) talk about how FOSS needs to be made 'acceptable to business' if it wants to 'succeed', because they can't think far enough out of their comfort zone to see how 'giving stuff away' works better for everyone.

    One hallmark of genius is the ability to bridge the gap between "nobody ever thought of that before" and "totally obvious to anyone who sees it." I don't think this particular change rates as high as 'genius', but there's a similar gap between "unthinkable" and "justifiable after the fact".

  39. [Mac OS] X-Files by Anonymous Coward · · Score: 0

    This story-behind-the-story conspiracy theorizing is pointless. Cringley, Dvorak, et al, aren't worth what one pays to read them. Others, like Loeb, are just using the platform-switch to garner interest for their cause d'jour.

    If you want to know why Apple switched to Intel, listen to Steve's keynote at WWDC. It's all the information you need to know. Mr. Jobs, like President Bush, is a strong leader because he says what he's going to do & does it; when it doesn't work out, he flip-outs, takes responsibility, moves on & tells you what he's going to do next, or rather NeXT.

    Steve's intent is to deliver the best possible personal computing experience. It always has been, it always will be. His other motivations are moot. The effects of Apple's platform transition won't be clear for years, but are sure to include many of the notions that people are now describing as the "real motive" behind the shift.

    Apple could continue to shove money into Armonk's pockets, but why bother? IBM isn't interested in designing or manufacturing personal computers; they're a "services" company that bilks their customers out of big "consulting" dollars by pimping second-rate "enterprise-class" software running on first-class, high-end, high-margin hardware to the slow-witted drones who populate IT departments around the globe. Their awesome microelectronics designs are beyond the oompahloompahs running the place, who have never figured-out how to manufacture and sell the company's best products @ anything beyond boutique levels.

    It should be clear to everyone who's used Linux, Windows, and Mac OS X over the past three years that Mac OS X delivers the best user experience for 80% of the things end-users wish to use their computers for. Anyone who's been paying attention will tell you that Linux and Mac OS X mindshare are accelerating while Windows continues along on the momentum of a trillion-dollar, decades-long monopolist boondoggle. Innovation in the personal computer space will focus on improving the end-user experience after a decade of neglect due to the sweeping improvements in communications, efficiency, and performance. A stable, reliable partner with a history of delivering is in the innovator's interest, why bother with unreliable partners when their contribution is irrelevant to the end-user experience?

    1. Re:[Mac OS] X-Files by Anonymous Coward · · Score: 0
  40. Today is JULY 16, article is JUNE 16 by Anonymous Coward · · Score: 0

    Same # of letters, same 1st two letters, 3rd letter is a consonant, fourth letter is a vowel, and the day of the month is the same.

    No wonder someone thought this was news.

  41. Here is the reason by TwoTailedFox · · Score: 0

    Apple Switch to Intel for the Laptop Market. That's it. That's the whole reason. Any Wacky consipracy theories anybody wants to share, while we're on this story?

    --
    ~The TwoTailedFox posts again....
  42. Re:I Can Only Laugh by Anonymous Coward · · Score: 0

    Did you not get the memo? Apple sold even more Macs this quarter than they did last quarter. They posted record-breaking profits. I think you're a little confused.

  43. TNC is really not "Trusted Computing" by SiliconEntity · · Score: 2, Interesting

    Although Trusted Network Connect (TNC) is being created under the auspices of the Trusted Computing Group (TCG), formerly TCPA, TNC is really not "trusted computing" as it is known and hated on the net.

    Trusted Computing is a technology where user computers can be configured to report what programs the user is running in an unspoofable way, and to keep the user from being able to hack on various programs and data that he has downloaded. Many people object to this because of the need to give up control over their own computers in exchange for being allowed to download certain data. It has many uses for DRM.

    I don't think TNC has these properties. It is a way of authenticating on a network. Yes, it can use the same TPM chip that is used in the regular TCG specification, but the protocol is not nearly as all-encompassing and doesn't have those features that are so objectionable, limiting what people can do on their computers.

    So the whole conspiracy-theory angle loses one of its key selling points, namely that this is all tied into DRM and restrictions on user actions. TNC is completely different and there is no tie in to the kinds of things that conspiracy theory fans are interested in.

    1. Re:TNC is really not "Trusted Computing" by tepples · · Score: 1

      I don't think TNC has these properties. It is a way of authenticating on a network.

      What happens when the local broadband ISP starts to require all devices on your network to support TNC before you get a routable IP address? And if you don't believe me, ask Alsee.

    2. Re:TNC is really not "Trusted Computing" by Lehk228 · · Score: 1

      why in the world would a broadband ISP decide to arbitrarily force off most of their customers for using older equipment?

      --
      Snowden and Manning are heroes.
  44. lol tin foil time.. book of revelations by hilaryduff · · Score: 1

    Revelation 13:16-17, "He also forced everyone, small and great, rich and poor, free and slave, to receive a mark on his right hand or on his forehead, so that no one could buy or sell unless he had the mark, which is the name of the beast or the number of his name."

  45. Your analysis is flawed by rob.wolfe · · Score: 2, Informative
    At the time I had not completed my B.Sc., but had earned an A.A. with a concentration in Engineering from Tyler Junior College. Frankly, given the courses that Miss Shields took my lowly A.A. was a vastly superior degree. ... I do recall that it totally lacked any courses in mathematics, and had but one or two courses in the natural sciences. ...Miss Shields had *a* descriptive astronomy course. What her transcript reveled was a total lack of any rigorous course work on the part of Miss Shields while she was at Princeton.

    Actually all that it revealed is that she wasn't a science/engineering student.

    I have a Comp.Sci degree but along the way I took a great many "arts" courses and it is certainly not correct to say that my engineering courses were any more difficult than some of the 4th year Philosophy courses I took. Do not make the mistake of thinking that because English/Economics/whatever were easy for you in high school or even as freshman courses in university it means that the disciplines that they are introductions to are easy to master.

    1. Re:Your analysis is flawed by Spock+the+Baptist · · Score: 1

      You have made an incorrect assumption that I have not taken a significant amount of course work in the liberal arts. I, in fact, started college double-majoring in religion, and philosophy. I only had a couple of courses in religion to convince me that it was a waste of my time. Philosophy was a much more profitable, $$$, use of my time. I found logic, epistemology, and ethics to be of great value.

      I would point out that as a physics major I had to take 12 semester hours of english, including 6 semester hours of literature, 9 semester hours of 'social sciences', 6 semester hours of history (I took 12), and 6 semester hours of 'political science.' I also ended up taking a course in both art appreciation, and music appreciation. Of these courses all but the two appreciation courses counted toward a major in that discipline.

      Your experience is at odds with my experience, and I would dare say the experience of the vast majority of college students/graduates. In survey after survey college students have rated physics, chemistry, and math as the hardest majors/subjects.

      My problem with B.A.s is not that people major in the humanities, but rather that they avoid rigorous subjects, and course work like the plague. While there are no history of ____ for sciences, or American poetry for Engineers, it is part and parcel of any math, chemistry, or physics department to have courses such as physics for poets, chemistry for elementary education, or Math for Liberal Arts. In other words folks that major in the 'liberal arts' are not required to fulfill their science, and math requirements with science, and math courses that count toward a major in those disciplines.

      I've read the thesis, and dissertations of some of my colleagues over in the school of liberal arts with no problem. They on the other hand were not able to digest my masters thesis. Their backgrounds were deficient in both mathematics, and physics to understand key portions of my thesis. On the other hand my colleagues in the math, and engineering departments had to apply themselves only just a bit to understand the most technical portions my thesis. I'd additionally point out that juniors and seniors majoring in physics, math, and chemistry were also able to digest my thesis, though some had to put forth a considerable effort.

      Liberal Arts majors are suppose to be very well rounded in their educational backgrounds. I've not found this to be the case. Rather, I've found it is the math, and physical science majors that are the best rounded. Indeed, it is a fact that physics majors score higher on the verbal portion of the general GRE that english majors do.

      I do not deny that there are liberal arts majors that choose to avail themselves of a rigorous course of study in college. I simply argue that there are relativity few who decide to take "the path less traveled", and that Miss Shields must be included to be among those who failed to choose the less traveled path. I believe that the only course of Miss Shields that I found to be of some rigor was a course in comparative religion.

      Thus, I stand by my original thesis

      --
      "Oh drat these computers, they're so naughty and so complex, I could pinch them." --Marvin the Martian
  46. Re:I Can Only Laugh by Anonymous Coward · · Score: 0

    Gee, I wonder if anything has happened recently that will change those results next quarter, and the quarter after that...

    Fuck off dummy.

  47. Keep Spreading the FUD.... and why not AMD by Foo2rama · · Score: 1

    Ok this article is way out there. First of all if this is going to be an Intel only network protocal the hardware will not be cpu based but network chipset based. Going to Intel has nothing to do with this. The ars tech post makes a grat point as to why no more IBM chips. The Apple/IBM partnership was just not working out for either. Apple needed specific chips that mfg and research costs did not make sense to IBM any more.

    The bigger question is why Intel or AMD. AMD is the leader in 64bit tech, as well as speed per watt. AMD would have also fostered the different image that MAC has. You can make arguements that Apple wants deals on all chips like DELL has with Intel to supply ipod chips. If you think about it, it is fairly simple. AMD cannot make chipsets. Intel makes mobo chipsets and designs mobo's, AMD does not. Apple has always had a small part in mobo developement but IBM and motorola did a large part if it in the past. Again Apple found in Intel a full service, chip and Mobo design, something AMD could not offer them. If they had gone with AMD they would have needed to partner with VIA, Nvidia (not going to happen since it would force a gpu issue), ATI (ditto, since they are venturing into chipsets). Pick Intel take an off the shelf chipset and you are done.

    --


    ---In a time of Chimpanzees I was a Monkey.
    1. Re:Keep Spreading the FUD.... and why not AMD by jcr · · Score: 1

      Again Apple found in Intel a full service, chip and Mobo design, something AMD could not offer them.

      Apple's perfectly capable of designing their own motherboards and ASICs. The reason why AMD wasn't chosen, is that Apple wasn't about to take on another CPU supplier whose ability to deliver in quantity wasn't assured.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:Keep Spreading the FUD.... and why not AMD by Anonymous Coward · · Score: 0

      A supplier whose CEO was personally responsible for this kind of screwing when he ran Motorola. Apple isn't likely to approve getting into bed with anyone whose future is less reliable than their own.

  48. No, no, no ... it's little green men by DavidinAla · · Score: 4, Funny

    I believe that Apple is switching to Intel because Steve Jobs was kidnapped by aliens and taken to the Mother Ship. While he was there, he was brainwashed and ordered to switch Macs to Intel's X86 architecture. So he did. End of story.

    OK. So there might not be any evidence to support my theory, but there's at least as much evidence to support mine as there is to support the rest of the theories I've been reading. They're ALL just pure speculation, including my little green men. :-)

  49. That guy doesn't know diddly... by Anonymous Coward · · Score: 0

    I've read a few columns by this guy Larry Loeb over the past few years and he's been dead wrong just about every time. This guy is a Cringley wanna-be, only he's no where near as astute. Sorry Larry, but speculate all you want. The truth is many years away, and only a few (count them on your fingers) really know what it is.

  50. B.S. by Anonymous Coward · · Score: 0

    " They are out to portect the musicians"

    B.S. If they were out to protect the musicians, they'd give an actual cut to the musicians instead of the RIAA.

    Please, Apple cares about the musician the way the RIAA cares about the musician the way the farmer cares about the pig. Its an asset they'll eventually kill and eat when the time is right.

  51. IT's consumer electronics by alen · · Score: 1

    Going to Intel and buying PC and handheld chips from them will give Apple a single vendor to purchase from. This will cut parts costs, engineering costs and a ton of other costs. Intel is big enough that it can also provide engineering support so Apple doesn't have to design chipsets from scratch. Apple is about the experience and software. They don't care what the hardware is under the hood. Just like Microsoft.

    1. Re:IT's consumer electronics by R3d+M3rcury · · Score: 1

      I'm not 100% convinced of this.

      Apple is a company that sees the forest through the trees. Apple is not about hardware or about software but, as you put it, the experience. And, to me, that means both. Because the experience is the sum of the two.

      Put crappy software on great hardware and you have a crappy experience (eg, run Windows on a Dual 3.6Ghz Xeon or high-end AMD). Put great software on crappy hardware and you have a crappy experience (eg, run some awesome game on one of those Dell $299 PCs).

      So Apple does care about the hardware under the hood, insofar as it affects the experience. And if they have to build the hardware, they'll do it. But you're right in that if they can, they'll buy it elsewhere (USB is the best example of this).

    2. Re:IT's consumer electronics by Anonymous Coward · · Score: 0

      No one wants a single source supplier. It *raises* costs and increases risk when you have no one to fall back on in an emergency.

  52. You know, slashdot. by Anonymous Coward · · Score: 0

    I'll get marked for a troll, but who cares.

    Yanno, instead of sounding like a gossiping tabloid by posting "theories" on why a company did what it did, why not wait to post news on the reasoning of the switch when it comes instead of posting news stories that should be posts in some forum somewhere.
    This is why slashdot has no solid credibility among people outside of slashdot.

  53. Re:Apple Zealot's can't handle rhetorical question by The+Lynxpro · · Score: 1

    "Hell, apple was a bunch of hypocrites back in 1984. Woz dumped 'em; he was the real rebel spirit of Apple. Jobs was and is the ghoulish ghost that made Microsoft the King. Apple functions as a jail for non-Microsoft users. It's a pretend Wintel independent realm subsidized by Microsoft. Apple users conveniently forget that Bill Gates saved them many times, including the time he bought Apple's near bankrupt stock. "Gee, those I can't control will flee to the new Linux thing, better prop Apple up again" thought Bill. Things sure worked out for Bill on that one."

    Is that you, Winston Smith? Didn't you repent your crimes against Oceania?

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  54. Re:I Can Only Laugh by R3d+M3rcury · · Score: 5, Insightful

    Oh lord, where to begin...

    "Jobs knows the only growth area for Apple is DRM laden media devices. He'd love to jettison the whole OS X/Mac hardware stuff today if he could get away with it."

    Now you see, you just don't get it.

    Apple is about providing the "complete widget." With the digital-hub concept, that means Macintoshes. The whole "Apple wants to become a consumer electronics company" thing is totally ridiculous. What Apple wants you to do is buy Macintoshes, iPods, and Airports. Apple will link them all together with software so that the sum is greater than the parts.

    What makes me laugh is when Apple releases one piece of the puzzle and everyone decides that is Apple's new aim--they're dropping the Mac and going after such-and-such. Again, the Mac continues to be an important part of Apple because it is the platform that they can control.

    "The first full quarter of Mac sales after the WWDC announcement of being forced to turn to Intel is going to be ugly, real ugly. Only an idiot would wasted money on obsolete hardware."

    Welcome to the exciting world of FUD!

    Well, supposedly Intel is coming out with a whole bunch of really rockin' CPUs. Does this mean that no-one is going to buy an Intel-based PC because it will obviously be obsolete? Do you really expect to get decent performance out of Longhorn on your 3.6 GHz Pentium IV? Only an idiot to buy any kind of Intel-based PC in the next year or so!

    And yet, people are doing so.

    (Oh, and to you AMD fans, why would you buy an AMD machine when Intel's CPUs are going to be so much better? You'd have to be an idiot to buy an AMD-based PC because when Intel comes out with their stuff, your machine will be obsolete.)

    So there's some FUD back-atcha. See how it works?

    Now, to refute the FUD. First, those who need machines buy now. That's true even in the PC world. If you need a machine now, you buy it now. "Oh, I'm not going to buy my kid that iBook for college because Apple will have new iBooks in January which use Intel CPUs." I don't hear that one very often.

    And, actually, I've met a few people who want to buy now! They want to get the best PowerPC machine before Apple switches them to Intel and Macs end up sucking like PCs do. (These are people who do lots of floating-point calculations)

    Second, some of those people will wait and Apple may see a drop in sales. Fair enough. But, from a corporate standpoint, Apple has $7.5 Billion dollars sitting in the bank. I think they'll be able to hold on for a year of declining sales if people decide to wait. And keep in mind that those people are waiting--once Apple does release an Intel-based machine, people will snap them up. And, with Intel providing the CPUs, Apple will finally have a supplier that can keep up with demand. Which means Apple will end up making that money back anyway.

    In short, only an idiot would believe the FUD you're trolling.

  55. Laptop Percentage of Sales by moofharmacrod · · Score: 3, Informative

    When you say ''Laptops account for MORE THAN HALF of apple computer sales,'' you are in error. If you were to look at Apple's most recent financial release here (note: PDF), you would see that laptops, described here as "portables" are outpaced by desktops in both unit sales AND revenue, by a fair amount. This is not to say you aren't necessarily right about Apple's motivation, just that you have made a mistake.

    1. Re:Laptop Percentage of Sales by Anonymous Coward · · Score: 0

      Apple makes many desktops that need laptop chips. For example the mini, the imac and the emac.

    2. Re:Laptop Percentage of Sales by chibimagic · · Score: 2, Insightful

      The latest stagnation of laptop sells is exactly why Apple is switching to Intel. Starting a year or two ago, laptops began outselling desktops at Apple and the rest of the computer industry as well. Steve Jobs made a big deal in a keynote about how laptops accounted for more than half of Apple sales, and it would be the "year of the laptop." But because Apple has been unable improve their laptop perform significantly in the past couple years, they're moving to Intel to remain competitive.

  56. crystal balls by Anonymous Coward · · Score: 0

    I'm about as interested in wat the "pundit's" have to say on mactel as that lady with a cristal ball who i saw at a fair last week. it's pretty obvious that G5s have some serious power problems (come on, liquid cooling on a stock desktop?) and besides, given that there are some inherent vendor lock in qualities to TCP, and mac's meazly market share, they'll want to do everything they can to stop this technology.

  57. Cunning Plan by Tibor+the+Hun · · Score: 1


    Baldrick:M'Lord, I have a cunning plan, which cannot fail.

    His Steveness: Let's hear it Baldirck!

    --
    If you don't know what AltaVista is (was), get off my lawn.
  58. You Had Me Until ... by SteveM · · Score: 2, Funny

    Mr. Jobs, like President Bush, is a strong leader ...

    Bush a leader ...

    I suppose you were going for a +5 Funny.

    SteveM

  59. Apples going after the Windows market, that's all by Locutus · · Score: 1

    I doubt if a proposed hardware fix for flaws in the Windows OS has anything to do with Apple changing to the Intel CPUs. IMO, Apple/Jobs knows that OS X is ready to take on Windows and they just want to get the hardware platform difference behind them. No more arguments on PPC vs x86. The public will consider the x86 Mac a PC and "feel" more comfortable with a head to head comparison with Microsofts OS(s).

    Just watch and see where it all goes. Apple will be releasing a how truckload of x86 machines, ready to interface easily with all those iPods and and ready to handle security, reliablity, And ease of use issues.

    Will it work? I think it'll gain some traction but not a wholesale migration. Maybe 20% marketshare in 6 years is my guess. GNU/Linux will proabably have a 20-25% share by that time too. After all, opensource apps will cover most home and SMB applications needs. IMHO.

    LoB

    --
    "Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
  60. could've had this on PPC by SideshowBob · · Score: 2, Insightful

    If Apple had wanted this they could've just paid whatever licensing fees are involved and implemented it in their next PPC chipset.

    So I really doubt this had anything to do with the switch to x86.

  61. Why such an elaborate theory? by typical · · Score: 1

    I doubt this. TCG is no secret, has not been for a long time, and Apple does not need to panic-move. They could just have added such a feature to their own systems when people first started talking about trusted PCs, or made efforts to provide this on their own systems. I doubt that Intel is interested in using this to shut Apple out, but as a means to enter the home entertainment market. Sony is the one to get twitchy, not Apple.

    I think that the simplest explanation is the best -- Intel/AMD just provided the fastest/cheapest chips, and the economies of scale of the x86 market made sense for Apple. They've been bringing their systems up to parity for years (dropping ADB/NuBus, and probably lots of other stuff after I stopped paying attention.)

    --
    Any program relying on (nontrivial) preemptive multithreading will be buggy.
  62. IBM doesn't cares by Anonymous Coward · · Score: 0

    I don't know if anyone read the article on arstechnica, so far it's been the most logical article i've read about this entire mac+intel saga, here's a short resume, and the url follows below:

    " I've worked with Apple
    Authored by: overshoot on Sunday, June 12 2005 @ 08:56 PM EDT

    and I can tell you, there's a very good chance that they outsmarted themselves into a "no bid" response from IBM.

    Part of Apple's longstanding complaint against IBM was that Apple would announce a new computer with a new IBM processor, sales would skyrocket, and IBM wouldn't have adequate supply. We've all heard the story. Here's my take:

    Apple negitiate for a new processor chip. Being Apple, they want "most favored customer" treatment, with fab-fill margins for the vendor. What's more, they want this for what amounts to a custom processor chip, so any oversupply will just sit on the shelf until Apple decides they want them, and sometimes Apple will let them sit a while to see if they can get a price break -- it always pays to remind the world that one is, after all, the Steve Jobs.

    With terms like that, custom chip vendors only start as many lots as the customer contracts to accept right off the line. Apple, not exactly rolling in cash, isn't going to highball that estimate. In fact, they play it conservative and only order a small startup batch. The rest follows, of course: the product sells, Apple orders more to cover the demand, and IBM tells them that processors have a 6-month lead time.

    Apple complains publicly about IBM (does this sound like anyone we know?) IBM, being grown-ups, doesn't say anything that might be perceived as negative about a customer.

    Lather, rinse, repeat.

    Well, time goes by and IBM has other customers who actually pay up front for custom designs and who don't insist on having IBM tailor their product roadmap around a few million units a year. Apple again demands that IBM dedicate their CPU design teams to making an Apple special that will never generate much revenue. If IBM won't play, Apple will go to Intel.

    IBM does a Rhett Butler, and the rest is history. Note that you aren't hearing one way or the other from IBM on this story.

    Class bunch, IBM.

    Apple has been pulling these stunts for a long time, as anyone who followed the company's relationship with Motorola knows. Compare the quote above to the following selection from a five-year-old Paul DeMone article describing Apple's dysfunctional relationship with Motorola and the reasons for Motorola's long clockspeed stagnation:

    In many ways Apple is the author of its own misfortune. Years of work and billions of dollars of investments are required to design, manufacture and maintain the competitiveness of a family of microprocessors for the desktop computer market. Time and time again Apple has changed business strategies abruptly, only to reverse itself again a short while later in ineffective attempts to stem its gradual but consistent losses in market share. The PowerPC semiconductor partners, Motorola in particular, has written off hundreds of millions of dollars in losses caused directly by the erratic actions of Apple Computer, such as encouraging and later crushing a nascent market for Macintosh clones. The mercurial nature of its primary customer, combined with its minuscule and generally diminishing share of the desktop computer market, have meant that at least the last two generations of PowerPC processors have been designed primarily with embedded control, and more recently, digital signal processing applications in mind. This has left Apple in the position of only being able to differentiate itself on the basis of curved system form factors and translucent plastic. "

    Full article at http://arstechnica.com/columns/mac/mac-20050710.ar s/

  63. IBM == Trusted COmputing !!! by Anonymous Coward · · Score: 0

    http://www.research.ibm.com/gsal/tcpa/

    Hello? Anyone home? IBM is a huge proponent of the TCPA initiative and arguably its best implementor. Intel doesn't have anything IBM doesn't already have in in spades. The article is uninformed garbage.

  64. Windows compatibility.. the real hidden reason. by Anonymous Coward · · Score: 0

    One strongly possibility that no one has acknowledged (at least not that I've seen) is Windows compatibility. MacOSX is built on top of Unix, so how hard would be it be to port some of these Linux tools (e.g. Wine) over to Mac OSX, by bringing them over to the intel

    1. Re:Windows compatibility.. the real hidden reason. by jonwil · · Score: 4, Interesting

      Someone with access to an OSX Intel DEV box actually posted patches to the WINE lists which appear to be "make WINE work on OSX intel" patches.

    2. Re:Windows compatibility.. the real hidden reason. by Anonymous Coward · · Score: 0

      NeXT Step was ported to Intel just before Apple purchased NeXT.

      It has always been possible to run OSX on Intel. Drivers are another matter.

    3. Re:Windows compatibility.. the real hidden reason. by TheRaven64 · · Score: 2, Funny

      That's okay. Someone else will merge some `break WINE on anything other than Linux' patches into the tree soon.

      --
      I am TheRaven on Soylent News
    4. Re:Windows compatibility.. the real hidden reason. by Anonymous Coward · · Score: 0

      Actually NeXTStep 486 came out a full three years before the Apple buyout, and was announced another year before that.

  65. apple + DRM for the Internet by pentalive · · Score: 1

    One of the "carrots" of trusted computing is, To get access to this site (or perhaps even to get past this router) you have to turn on your trusted computing.

    The thing I came away from the article with was: Apple is going to Intel, so they can have Trusted Computing, so Apple users can surf the Internet without getting "Error 666 Your trusted computing is not turned on, Turn on Trusted Computing and re-load"

  66. Another 'journalist' that doesn't get it... by TheNetAvenger · · Score: 1

    This is a good theory, but the journalist truly doesn't get the Trusted topic, nor even ties it to a company making a MASSIVE transistion to a new platform.

    I don't even want to waste my time with explaining how wrong the assertions in the article are.

    If the PowerPC (CPU) Architecture was UNABLE to implement TNC, then all NON Intel networked devices would also not be TNC compatible. This is NOT how it works or would work.

    Microsoft is NOT tied to the Intel platform, nor did they force TNC on manufacturers, this is insane. Anyone use a PocketPC lately? Many of them have NO Intel chips what so ever.

    So if you believe this article, you would also have to believe that Microsoft fought against technologies it OWNS as well, like the new CPU in the XBOX 360.

    If anyone out there thinks Microsoft wants to or is going to cut off access to Network Content to their precious XBox 360 as well, then you will easily believe this crap article.

    1) Processor Don't Matter
    2) Microsoft didn't Push for TNC like article suggests.
    3) Intel has more (under the hood) projects that are SCREWING consumers than people realize. Look up HDCP, and realize if your Plasma display doesn't support the FCC regulated INTEL technology, you won't be able to watch HD content at over 480p.

    -But this DOES NOT MEAN that the devices have to use Intel Silicon to support HDCP, as this journalist suggests for TNC as well.

  67. Shut out? by Megane · · Score: 1
    So, Apple looks at this up-and-coming networking protocol that will be supported by Microsoft's upcoming Longhorn OS. It sees the advantages it will give to users if implemented correctly. Apple realizes it will be shut out of these networks for years using its current hardware. Apple collectively freaks.

    Except for one thing. The question of Macs (and other non-PC devices with Ethernet ports) on the network with 802.1x type stuff is implemented has been an issue in the company where I work, which wants to implement this in the next year or so. There won't be a Mac supplicant for this in the near term. It looks like the general plan will be to identify Macs via their Ethernet MAC addresess. This should work fine except for those using PCMCIA wireless cards (there is a reason for the use of non-Apple PCMCIA wireless cards in Powerbooks at this time which I will not go into).

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  68. SHUT THE FUCK UP WHEN IT COMES TO XSCALE by Anonymous Coward · · Score: 0

    You don't know what the fuck you're talking about. PortalPlayer manufactures iPod chips, which are specialized XScale processors. Apple doesn't buy these chips, so it doesn't fucking matter because they can't pool purchases with another company.

    Sheesh.

  69. unlikely by Anonymous Coward · · Score: 0

    Seems unlikely that this had anything to do with the reasoning. "You won't see it soon in other processors..." And its an open standard, and you won't see it outside intel because????

    Its too far fetched... this isn't the reason. The author of the article is grasping at straws. If apple told Intel, we want your processors, but you must supply X and Y, IBM would inevitably do it.

  70. Re:I Can Only Laugh by Anonymous Coward · · Score: 0

    Wow, a guy who can use the words idiot and trolling in the same sentence.
    Only talent he has but still a doozy.

  71. OT: laptop figures by bach37 · · Score: 1

    It was all about laptops. Just before the merger was announced, a study was released showing that something like 40% of new PC purchases were laptops, rather than desktops.

    That study doesn't take into consideration the many home-made desktops out there, and probably other local computer shops, but most likely does represent the retail sector well. Here was the /. coverage.

  72. The Answer To All The Theories by piecewise · · Score: 1

    Regarding Intel. Here's an end to all the theories. This is the real deal:

    Apple will do what's best for their business in all areas. If Intel's cheaper, well that's probably a good reason to use the chips.

    If it gives Apple access to other embedded chips, well hell, that's good, too.

    If it gives Apple access to DRM technologies, hey, I bet they like that, too.

    If it gives Apple some extra developer clout, that's another good reason.

    If it helps Apple with volume purchases and reaching customer demand, kick ass.

    There, story's over.

    --
    The next comment I write will be ready soon, but subscribers can beat the rush and see it early!
  73. not complicated - simple! by toby · · Score: 1
    an incredibly expensive and complicated multi-year undertaking

    No, that was the last transition, from 68K to PPC.

    OS X and its APIs are platform agnostic. By starting with NEXTSTEP - a portable O/S (ran transparently to users and programmers on at least 4 very different architectures, from M68K to PA-RISC, SPARC and Intel) - Apple always had the ability to change underlying hardware with minimal impact. By transitioning all application developers to Carbon (which is platform agnostic) all the hard work was 95% done for ISVs - and that transition was completed years ago.

    Internally Apple has been running the entire OS X system on Intel for years - that is simple prudence, or bet hedging. So changing the silkscreen on the CPU was hardly more than flicking a switch. I don't know why everyone sounds so surprised. The move was quite predictable (Aug 2002).

    --
    you had me at #!
  74. My own theory by kuzb · · Score: 0, Troll

    My theory on Apple's move to intel is a whole lot simpler than most.

    Since it doesn't appear to matter which processor Apple uses to power a Mac, this move is most likely a publicity stunt, carefully put together by the master of marketing, Steve Jobs. He knew you'd all sit around and speculate again and again about why the move took place, and from that, generate a wealth of free publicity.

    Lets not forget that at the heart of Steve Jobs lies marketing slime. I mean, this is the same guy who used the death of a child to pretty much get his name in the news again. I don't think there is any low that this man wouldn't stoop to in order to sell a few more units.

    --
    BeauHD. Worst editor since kdawson.
  75. TFA is BS by cyberformer · · Score: 3, Informative
    Trusted computing is (mostly) bad, as has been discussed many times on Slashdot, but TFA makes so many mistakes that his whole argument is BS. Among them:
    • He gets the basic acronyms wrong: The chip is called a Trusted Platform Module (TPM), not "Trusted Computer Module". I know that seems like a minor nitpick, but if he can't even get the name of the technology right (despite working for a magazine that I assume has copy-editors and perhaps even fact-checkers or access to Google), what else has he got wrong?

    • Intel isn't the only manufacturer of TPMs (or TCMs as he calls them). Right now, it doesn't officially* make them at all, though several other companies do. Intel has a long-term plan to build the TPM into the CPU, but so do AMD and others. (*: I say officially because many people suspect that Intel might already be building TPMs into CPUs and not enabling them, a bit like it did with x86-64. But that's still speculation, and it doesn't make a lot of difference.)

    • The Trusted Network Connect spec that he talks about is only one of the TPM's applications, and not the most important. Depending on who you believe, it was designed for DRM or for encryption (most likely the former).

    • Trusted Network Connect isn't a Microsoft inititative. Like most standards, MS would prefer not to use it, and so is developing a proprietary system ("NAP") instead. That's still vaporware, of course (supposdely built into Longhorn).

    This doesn't mean that we shouldn't be extremely concerned about TNC and its proprietary counterparts. (As well as NAP, there's a Cisco one called "NAC", which isn't entirely vaporware.) The Bush administration has even suggested making something like it mandatory for everyone who wants to access the Internet, which would scare me a lot if I thought the technology would actually work. But none of that has anynthing to do with Apple using Intel.
    1. Re:TFA is BS by d^2b · · Score: 1
      The Bush administration has even suggested making something like it mandatory for everyone who wants to access the Internet, which would scare me a lot if I thought the technology would actually work.
      (Obligatory "USA not equal world" comment). Or that all of the users of the internet are under the jurisdiction of the Bush administration. I'm not saying they didn't say it, mind you.
  76. Re:Apples going after the Windows market, that's a by mrs+dogbreath · · Score: 1

    Hmm lets see OSX = = FreeBSD
    That runs on x86
    Could we release OSX on x86 and make money?
    (I mean everyone says its better than Windows but they still use windows, Macs are too expensive)

    No, pirate's bay x86 all those p2p cracks warez etc

    How about a h/w lock?

    Nah, Autodesk cad fing nah needs to be on the mobo, or Hornblower will quaff thy seed!

    Okay lets sell an x86 mobo and OSX

    Ha might as well sell the bloody computer, change the whole line to x86, be less trouble!

    Make it so Mr Wolf

    Yeah and we get a G5 laptop just in time for the CELL to come out, just as everyone thought "Great, I'll get a Mac when they use the CELL and bingo..."

    Ah yes but OSX works on the PPC?
    Could we release a version on CELL and make money? ...

  77. The Mac mini factor by salimma · · Score: 1

    I believe laptops accounted for more than 50% of Apple shipments by volume recently; the introduction of the Mac mini and the iMac G5, added to the lack of recent significant updates in their *book lines probably accounted for desktop sales currently being above laptop sales.

    --
    Michel
    Fedora Project Contribut
  78. Apathetic apologies by kongit · · Score: 3, Insightful

    Sorry to be malcontent, but why should I care whether or not apple uses ibm or intel inside their computers. Will it effect the outcome of apple's computing might in the near future? Doubtful. Additionally the manner in which apple operates supposes that the end interface and integrity of their computers will change very little. Perhaps the only difference will be an ugly sticker on the case that says "Intel Inside". Perhaps apple will ritz that up also...

  79. How important is this? by jav1231 · · Score: 1

    Really, how important is this? The only one's I've heard really excited about this is Microsoft. Others may be players, but that doesn't mean it's going to fly necessarily. I think you'll be hard pressed to get non-MS users onboard unless it's forced upon them and even then moving off will be seen as more "in."

  80. System requirements in 2010 or thereabouts by tepples · · Score: 1

    why in the world would a broadband ISP decide to arbitrarily force off most of their customers for using older equipment?

    Excuse #1: "virus protection". Excuse #2: Time Warner Cable is owned by a major member of the entertainment industry. This would happen in 2010 or thereabouts, once 95 percent of deployed home PCs have a TPM. Many broadband ISPs have already forced off users of Windows 3.1, Windows 95, and the like.

  81. laptops, cross platform, why not switch? by akhomerun · · Score: 0

    Apple figured they needed these laptop chips, their OS is already cross platform, Intel has a more complete chipset/processor solution, and intel chips are faster for the money, why wouldn't you switch in this situation? it's a really obvious choice, there isn't some super secret motive behind it.

    1. Re:laptops, cross platform, why not switch? by god64 · · Score: 1

      because you were telling your customers for years, that the powerpc plattform is the superior platform?

      because the intel platform ist still dragging crap with it, that is 20 years old?

      because the intel platform is little endian, which needs extra operations on some cross platform things, like networking, which lowers performace?

      ok, to agree with you: it was a logical step:

      • 604 macs: scsi, quality hardware, pluggable/upgradable processor slot, pretty expensive, in upgraded form still in use in our company
      • g3 macs: scsi, quality hardware, video hardware, pluggable/upgradable processor slot, a bit more expensive than a pc, in upgraded form still in use in our company
      • g4 macs: ide, cheap fans and power unit, as cheap as a pc, no upgrade processor slot, but processor card manufacturers found a way to upgrade it anyway, most of them in our company broke down and are either repaired at least once, or on garbage dump

      so the logical step is:

      • intel macs: cheap and weak hardware, not upgradable in any form, throw it away after 2 years... if they still work then
    2. Re:laptops, cross platform, why not switch? by akhomerun · · Score: 0

      how would intel macs not be upgradeable? last i checked PCs were the most upgradeable hardware choices out there.

      what type of chip Apple uses has no bearing on upgradeablility. it's whether they decide to use a standard socket.

      i've had intel machines for quite some time, and i can't say they've broken more or less than macs. it's all the same stuff, apple has been using standard PC parts for quite some time.

      new macs use SATA, which I can't see how you can object to that. As for SCSI vs. IDE, back when apple used SCSI in the G3 days the drives were so slow that it didn't even matter. that's why Apple switched to IDE, because the drives were cheap, you can now switch out your Apple drive with a standard PC drive instead of hunting around for an expensive SCSI drive, and there was NO performance difference back then.

      what type of fans, power unit, video hardware doesn't depend AT ALL on whether or not apple uses Intel chips for the processor.

    3. Re:laptops, cross platform, why not switch? by god64 · · Score: 0

      i was talking about the processor... we have macs running in our company, that are about 7 years old. they are 604's upgraded to a g4, used for photoshoping and stuff. on intel, you get a motherboard for one single processor type in a range of, lets say, 3-4 ghz. so if you wan't to plug a new processor in your intel in 5 years, you have lost. you need a new motherboard, new ram, new other stuff that has changed, it usually is cheaper and less work (!) to buy a new pc. on (old) mac, you just invest a few 100 dollars, get one (!) card, plug it in, and get a almost uptodate system.

      and in case you didn't notice... scsi has also progressed, actual scsi is still better than sata, especially if it comes to high availability stuff like raid

    4. Re:laptops, cross platform, why not switch? by OS24Ever · · Score: 1

      because the intel platform ist still dragging crap with it, that is 20 years old?

      See I could understand this gripe if we were talking software, like, say Windows.

      But this is hardware. Putting these registers down on the die aren't really that big of a deal, and if you don't use them they don't cause system crashes, or other odd things.

      Why do you consider this such a big deal? Or are you like me a Mac user who was disappointed and unlike me not optimistic at all?

      --

      As a rock-in-roll Physicist once said, No matter where you go, there you are.

    5. Re:laptops, cross platform, why not switch? by god64 · · Score: 0

      But this is hardware. Putting these registers down on the die aren't really that big of a deal, and if you don't use them they don't cause system crashes, or other odd things.

      well, there's not only registers, there's that 16 interrupts, nowadays doubled to 32 interrupts... yes, it looks like plug and play, but underneath it's still using the interrupts, which is broken by desing. it's the little endianess, which only gives advantage, if you have limited ram and have to limit opcodes to as less space as possible. it's the no way extendability of the whole pc. it's the whole design (cisc).

      Why do you consider this such a big deal? Or are you like me a Mac user who was disappointed and unlike me not optimistic at all?

      well, this pretty much is the point. but it's not because of the switch to intel, it's because of the switch from high quality hardware to low quality hardware, which was taking place somewhere around the switch from g3 to g4. nowadays i use a sun ultrasparc at work. at home i still use a intel/linux box, but just a few days, until my (brand new, in form of never used by anybody) amiga 1200 arrives, which will be my new main system... it will be slower, but it will be a big step forward

  82. Larry Loeb has Leander Kahney's idea... by TitanBL · · Score: 2, Informative

    Larry Loeb is just recylcling this article. which I came across the day the Intel switch was announced.

    "Apple -- or rather, Hollywood -- wants the Pentium D to secure an online movie store (iFlicks if you will), that will allow consumers to buy or rent new movies on demand, over the internet.

    According to News.com, the Intel transition will occur first in the summer with the Mac mini, which I'll bet will become a mini-Tivo-cum-home-server.

    Hooked to the internet, it will allow movies to be ordered and stored, and if this News.com piece is correct, loaded onto the video iPod that's in the works.

    Intel's DRM scheme has been kept under wraps -- to prevent giving clues to crackers -- but the company has said it will allow content to be moved around a home network, and onto suitably-equipped portable devices.

    And that's why the whole Mac platform has to shift to Intel. Consumers will want to move content from one device to another -- or one computer to another -- and Intel's DRM scheme will keep it all nicely locked down."


    I don't think this was the SOLE reason for Apple's decision. but I bet it was the deciding factor. Bottom line is that the success of the iPod has influenced Apple's focus. Now a majority of people associate Apple with iPod and iTunes not OS X or PCs. They pretty much own the portable music player market and will try to extend this to video as well,.. blah blah blah... Anyways, The real question is whether they will be able to use this newfound brand awareness coupled with cheaper systems to increase their share of the PC market. Maybe, just maybe, they can generate enough revenue selling media devices and start licensing OS X to run on non-Apple hardware. Would you like your new Dell with OS X or Windows? Ha. Its not unimaginable anymore.

  83. OCKHAM by mholt108 · · Score: 1

    All things being equal, i dont think this is the most simple explanation.

    1. Re:OCKHAM by demon · · Score: 1

      That's "Occam", as in Occam's Razor. (I've not read Heinlein, but what good geek doesn't know this?)

      --

      Sam: "That was needlessly cryptic."
      Max: "I'd be peeing my pants if I wore any!"
    2. Re:OCKHAM by reverius · · Score: 1

      From http://en.wikipedia.org/wiki/Ockham's_Razor ...

      "Occam's Razor (also spelt Ockham's Razor)"

      And I have no idea what Heinlein is supposed to have to do with it. I've only read one or two of his books and have been meaning to get around to a few more one of these days.

    3. Re:OCKHAM by demon · · Score: 1

      I guess I was thinking of Hanlon's Razor, as seen at http://www.jargon.net/jargonfile/h/HanlonsRazor.ht ml.

      --

      Sam: "That was needlessly cryptic."
      Max: "I'd be peeing my pants if I wore any!"
  84. Ha Ha by SuperKendall · · Score: 1

    Your delight in Apples perceived downfall can only be exceeded by Apple supporters who realize the truth - that many people don't even know about the Intel switch, and of the ones that do not that many even care and that hardware sales will have almost no impact from the Intel switch.

    You seem to be incapable of understanding what a processer switch really means so lets lay it out again. Current software all works on PPC. Software for several years will also work on PPC due to market share. So why would a person not buy a Mac now??? And so indeed the first few weeks after the announcement you see more macs sold than before. You have the trend in plain sight but are unwilling to follow it to the logical conclusion, listing only to the bitter parts of your heart that wish for the downfall of Apple, for some unknown reason.

    The real tricky part comes when the Intel Macs comes. Then the question is how much key software people use (PhotoShop for one) is ready with native builds. If they have enough of those ducks in a row then Rosetta carries them the rest of the way. Otherwise sales of INTEL macs may falter at first until they are more accepted by the software makers.

    But in ether case you'll note the sales of PPC macs did not suffer.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  85. the *REAL* reason for apples switch by god64 · · Score: 0, Troll

    i also have a theory why apple switched to intel... it is because ibm made them.

    apple was whining because there was no g5 which they could build into ther so well selling powerbooks. this was a not accaptable situation for apple, because the powerbooks are a important part for apple.

    ibm said, no there won't be a solution in the near future.

    well, than apple switched... because of the better power per watts (sic) situation on intel

    and than there was nintendo... telling about two weeks after the apple announcement, that theire new revolution console will have a dual g5, passivly cooled

    so it is obvious... apple was using the SLOWEST and WORST and CHEAPEST processor of the powerpc family. the powerpc, usually a LOT better than the intel, was in a somewhat bad light, as the slowest version was not really a lot faster than intels, which puts the powerpc at all in a not so good light, because most people haven't ever seen any other powerpc system than the apple.

    ibm had to find a way to end this, if they didn't want to lose theire face. that few processors apple bought, were in no relation to the publicity loss ibm was getting out of this relationship

    i personally - as a former mac user - am really happy about this, because it shows that i was right switching to other systems years ago, this incident show what i was always knowing: apple is no single bit better than microsoft. they give a shit about there users - which where ALL proud about not using that lame (an ancient) intel hardware.

  86. Hoo boy! by jamrock · · Score: 1

    Publicity stunt? Are you seriously suggesting that the CEO of a major public corporation would bet the future of said corporation, spend unimaginable amounts of money and man-hours, and potentially alienate droves of loyal customers and developers for a publicity stunt? You've got to be kidding. I personally do not like Jobs, but you seem to be harboring some sort of deep-seated pathological hatred of the guy. As to your contention that he called the parents of the murdered teen just to get his name in the news, that's beyond ridiculous. It sounds like you need a hug.

  87. C'mon how hard is this to understand???? by Anonymous Coward · · Score: 0

    This is the most stupid and idiotic analysis I've seen on the Apple switch (in fact it comes close to being the dumbest I've seen in the IT world over the last 20 years)

    "The Trusted Computer Group ... grew out of Microsoft's ... [realization that] it couldn't force [trusted computing] down the manufacturers' throats"

    "The TCM won't be available on non-Intel machines any time soon ... Apple realizes it will be shut out of these networks for years using its current hardware. Apple collectively freaks"

    B#%#%#%#%S$$&$&T. Gold plated, fried-in-hell garbage.

    Since when have Apple *ever* worried about compatibility???? Their whole business model is driven on locked-down, incompatible hardware to *own*, absolutely _own_ an entire market segment.

    And, and, they have iTunes - they have the lock on the music market. Not Microsoft, not Intel.

    The labels want to sell over the Web? Well MS won't help them - that Secure Digital Media (or whatever it was called), where is that exactly?.

    Nowhere. That's where.

    Does this idiot think for one second that Steve Jobs - a fanatically competitive guy who makes Gates look like a tellitubbie - would for one moment contemplate abandoning a commanding market position to run away and adopt the WinTel stategy which is currently very-very-very much an also-ran position?

    "Smoking crack"? I don't think so - if he were only smoking crack, he might realise the idiocy of his statements and stifle the thought before it left the last 2 neurons in his head.

    I mean really, how hard is it to understand why this happened?

    Board member: "Ahh Steve????"

    Steve Jobs: "Yeah?"

    Board member: "IBM can't deliver - you have to stand up for the third year in a row and say 'G5 laptops real soon now'"

    Steve Jobs: "I can't do that"

    Board member: "No. Got a better idea?"

  88. Long-term risk associated with Intel switcheroo? by Anonymous Coward · · Score: 1, Interesting

    In the short term, everyone wins. Users ecstatic, they can dual-boot OSX and Windows, woohoo! But development shops at some point are going to ask why port apps, or continue to develop for OSX, when Mac users can run the apps native under Windows anyway? This has to reduce potential revenue for OSX-specific software, and therefore OSX will be diluted by hardware compatibility with Windows in the long term.

  89. not that straightforward by Phil+Urich · · Score: 1

    Right now, because of the penetration that the idea of iPods has had on the general consciousness of the public, yeah, more iPods are selling than ever. Also, they've released really cheap versions, so people that have been waiting for them finally are buying.

    However, that doesn't mean that the fever is still going strong. It's a strong current business position, true, but whether they'll remain such hot commodities is another question. Right now they are the only ones most people have even heard about, iPods are synonymous with portable digital audio, and that's why people are buying them so damn much. But as far as the "omfg sew koool" factor goes, they're getting a bit . . . well, "stale" is not at all the right term, but they aren't piping hot anymore, the hype doesn't still burn the tongue. And people are, in fact, finally realizing that there are perfectly viable alternatives, and some of them actually have features and streamlined support rivaling the iPod.

    Yeah yeah, argue that they still aren't there, but some of them are just plain better in some areas, even if they have other faults, and that's the key: the iPod isn't the only alternative. People are starting to compare them to Zen, iRiver, even some fancy new Samsungs, and that's the part where Apple is trying to hold on. People are actually comparing, instead of just automatically buying iPods. So even if they're still predominately buying iPods when the day is done regardless, Apple's position isn't as carved in stone as it was previously.

    --------
    Admitting my bias up front, though, since if anyone replies it'll probably include attacks, this being slashdot and whatnot: I really don't like iPods, in both technical and fashionable senses. Technically because they don't play the kind of audio I want (ogg-vorbis and flac) and require things I also would rather do without like iTunes, etc, and don't keep the files neat and tidy on the player, nooo, they're in random folders, grrrr, and a million little things like that. So, without the vertical integration of the iPod that sells many people (such as mac users, who are already using things compatible) the iPod starts to lose alot of ground in my books.

    But then the fashionabilty. Oh, hell. I met one person last year who wouldn't have dared considering buying anything other than an iPod, even after admitting that others might be better in both price and practicality; they just weren't nearly as fashionable. What a worthless sheep. And that's just it; to me, iPods are just a mark of "ooh, look at me, I'm going with the flow." And so, if you disagree with my assesment and are certain that it can't possibly be objective, then go ahead and use ad hominem arguments :)

    --
    I remember sigs. Oh, a simpler time!
  90. cheaper componants by Anonymous Coward · · Score: 0

    its economies of scale in pc chipsets, componants & peripherals. if apple can buy cheap componants off the shelf, theres no need for expensive custom ones & it makes sense to use the cheaper standard parts.

    laptop power consumption was probly their second reason.

    anything else is either a minor reason, or a conspiracy theory.

  91. Who left whom? by christian.einfeldt · · Score: 1

    I have heard more than one seemingly knowledgeable person wonder who left whom. Gary Edwards, who is active in the OpenOffice.org community, and who has always struck me as being quite knowledgeable, has speculated that it was IBM who refused to license the PPC6 because IBM wants to leverage Linux against Intel and Microsoft the same way that Microsoft and Intel commoditized IBM PCs and migrated the value from the whole PC to the key components, the chip and the operating system. http://www.sauria.com/blog/2005/06/05 I have not found anything on Google or Yahoo that confirms the suggestion that it was IBM who left Apple, not the other way around. Did IBM leave Apple? Or did Apple leave IBM? Clearly, we know that Steve Jobs made a very public announcement to the effect that it is Apple which is leaving IBM, but is that just a marketing ploy? Any solid evidence would be appreciated. Thanks in advance.

  92. Oh, bloody please by Moraelin · · Score: 2, Insightful

    DRM isn't as much a conspirac theory as a fact of life, and regardless of whether that's the reason for the Intel migration, it _will_ happen.

    The fact is, being a monopoly is every CEO's wet dream. Pure idea capitalism, neo-classical theory style, is where no-name white boxes are now: a place where everyone and their grandma can start building their own and undercutting your prices. _That_ is what an ideal free market is. It's good for the consumer, but it's not where you want your company to be, if you have a choice.

    What you want is a locked-in customer base. A hi-tech-style captive market that you can milk and fleece to line your pockets. (Well, that is: what you'd want if you were an MBA instead of a nerd raised on ideals of honesty and of playing nice.)

    And historically, the _whole_ history of computing has been about that: whoever thought they owned a market segment, fought tooth-and-nail to keep you locked in, by any means necessary. Back in the stone age of computing, IBM went to court to try to stop the software market from even being born: they wanted to be the only ones you can buy software from for your IBM computer. And from there it went on to be a long sordid tale of FUD (again, it was by IBM, long before MS), connector patents, undisclosed APIs, discriminatory contracts, the Unix fragmentation (noone really wanted portability, if they could have you locked in instead), etc.

    And Apple isn't immune either. E.g., the iTunes DRM may be necessary for the RIAA to aggree, but being locked-in so only an iPod plays it, isn't. In fact, the RIAA openly dislikes that. It's all about Apple very much enjoying having a locked-in market.

    It's no conspiracy theory, it's no paranoia, it's just human nature. Imagine you're a CEO and there's this techological thingie which promises to give you complete control over what can run on that machine, and how much the user must pay to be allowed to run it. Or if you sell entertainment ormedia, you can control what the user can do with it, how often, etc. Make them pay _again_ as often as you wish, or make their whole collection unusable Napster-style if they dare cancel their subscription. (How's that for a lock-in?)

    It's the thing that screams "TEH BIG MONIES!!!!11" in your face.

    It's a wet dream. It's _the_ kind of wet dream where you don't just wake up to change your underwear, but rather you wake up sticky and have to change the mattress and blanket. _That_ kind of a wet dream.

    So make no mistake, it _will_ happen.

    --
    A polar bear is a cartesian bear after a coordinate transform.
  93. Leave them alone by Anonymous Coward · · Score: 0

    Who cares why they switched. They did, now just leave them alone. These theories are getting old. If they don't have the facts then shut UP!

  94. Question by Cinquero · · Score: 1

    Could someone please explain me why TNC needs to be implemented on the hardware side?

  95. Re:Apples going after the Windows market, that's a by ocelotbob · · Score: 1
    OS X != FreeBSD
    OS X != FreeBSD
    OS X != FreeBSD

    They're both BSDs, yes, and they both intermingle code, but there are significant differences. Just like OpenBSD and NetBSD, they share common heritage, but calling one the other now is asking for trouble.

    --

    Marxism is the opiate of dumbasses

  96. It's a side show for Apple-branded mobile phones by Eukariote · · Score: 2, Interesting

    Something sure does not add up, so here is my guess as to what is going on.

    Apple is making most of its money with IPods. But those run the risk of eventually loosing out to converged devices, specifically mobile phones that also play music. So, Apple would be wise to react by selling mobile phones that are ITunes ready.

    But they lack the technology. Intel has it, but has not been able to sell their phone chips. In part because of bad execution: big company ills. In part because people are weary of a monopolist. So Intel is in need of a good and loyal brand to push their mobile tech.

    It is therefore likely that the computing deal is only stage one in a wider-ranging cooperation where Intel provides the technology and the money, and Apple the design and the cool.

  97. A couple of points by rob.wolfe · · Score: 1

    My admittedly faulty assumption was due to the level of information that I had to base it on. You mentioned an A.A and an BSc. It is apparently the case that you personally took major-level liberal arts courses. I give you full marks for this because it has been my experience that most technical people do not do that because they simply do not have to. I do note that you say that even your course of studies had 2 "appreciation" courses. To my mind they are the very type of course that you have said do not exist.

    As to the comment about the GRE marks, I was under the impression (correct me if I am wrong) that they supposed to be indicative of ability or aptitude but they say little or nothing about the rigour of programme that is chosen. I do not deny for one moment that most of the extremely bright people that I have personally known have chosen to go into the sciences. That could simply be due to the fact that we have a tendency to value science highly. Let us be serious after all, in our society we really do not value any type of a liberal arts education as highly as one in science, engineering or business. Human nature being as it is, if someone is a polymath they will often choose their direction based on perceived rewards.

    This alone could explain the higher test scores and the perception that the liberal arts would be an easy path since it would be true that people that have chosen to go into the sciences would have also have been able to succeed equally well in any other degree they have chosen.I do not think that because you can say "science majors do better on all parts of the GRE" you are necessarily saying that science is harder to do. The most that you could be saying is that smarter(by some definition) people go into science. It is my belief that Liberal arts and science are simply different and we happen to value science more highly. The question as I see it is why we do that. That is a question that I am not prepared to hazard a guess at since we value the ability to hit a golf ball into a little hole with great ease very highly as well.(yes I am watching the British Open)

    I would also suggest that part of the reason that undergraduate liberal arts coursework is seen as accessible to more people is that science education has become, in general -- I know that there are counter-examples, less and less rigourous at the highschool level. To me this is an odd situation given the fact that we seem to value a higher education in science highly but I think that it is trumped by the fact that salaries for teachers in most jurisdictions fall far short of technical jobs. Just think about the number of engineers/programmers (since they are who we started out talking about) that make more money coming out of university than a veteran teacher. Now I am not for a moment saying that financial calculations are the only things that are used but I would submit that someone living in our society would be led to to choose a career at least partially on that basis.

    It seems likely to me that if our society attached a substantial value to a knowledge of poetry or comparative religion we would be having this conversation flipped on its head because the very brightest/most talented people would go into liberal arts and would be saying "well the sciences are just so simple, how could they possibly compare in difficulty to my course of study in (fill in the blank)".

  98. What about heat? by the+dentist · · Score: 1

    I haven't heard anybody mention the word heat so far. If anyone has ever held their hand behind the radiator of a dual ppc machine...well it feels like a goddamn space heater. There was just no possible way ibm could keep upping those clock speeds without some sort of space-age cooling solution (or they could market the chip on the basis that it can be used to heat the average-sized hangar). You guys hit the nail on the head when you said it was all about laptops, but i think the subject of interoperability also comes into play. This new intel chip purportedly can dual boot tiger and winxp at blazing speeds. If they can pull it off, shit, i might even by my first mac.

  99. Trusted Computing Viability by samkass · · Score: 0, Redundant

    Any networking system that can't accommodate the billion PCs currently in existence (none of which have the hardware in question) is doomed. Either there would be a dongle, PC Card, or some other solution that the Mac could use, or the technology would become irrelevent quickly.

    Microsoft does not have a good track record in creating network systems/protocols that operate outside their own limited domain, and I wouldn't expect this one to be any different and certainly nothing Apple is going to bet the farm on.

    No, I'm pretty sure Apple is switching because Intel CPU+chipsets are cheaper, faster, cooler, and come in never-ending supply.

    --
    E pluribus unum
  100. re: computers as "media companies" by King_TJ · · Score: 2, Interesting

    There's truth in what you're saying (especially in the case of Sony, IMHO), but I still think Apple is focusing more on media from a slightly different angle than the others.

    Basically, Apple is courting the artists who create the media. They already had a foot in that door since the early days, when graphics artists and creative types started comprising a large part of Mac sales. But now they're leveraging those connections in new ways.

    Dell may be selling televisions in their catalogs now, but that doesn't make them a "shoe in" as the choice of those needing to edit film footage for a new movie production. That's just a reflection of Dell's attitude that "computers are just more pieces of commodity electronics goods that consumers buy". Dell is all about finding out what's desireable to the masses and using their buying power and connections/clout to start offering those items at prices lower than anyone has seen before. (EG. They now have the world's cheapest 24" LCD flat panel monitor, and one of the cheapest laser printers ever offered.)

    The fact is, other than some cheesy front-end overlays to the Windows desktop and customized toolbars, Gateway, HP/Compaq, Dell, Toshiba, and the rest of the lot aren't really selling any noteworthy applications software focused on content production and editing. Apple sells quite a bit of it, and it's generally considered "top tier" in the industry.

  101. Tiger computing by frankie · · Score: 1

    768 should be considered the MINIMUM for running Tiger smoothly (vs 512 for Panther). And if he keeps a fair number of apps open all day, he'll need more than that.

  102. Cringely is an idiot by Luscious868 · · Score: 1

    Quote from the article:

    The whole Apple/Intel deal gets curiouser and curiouser.

    I stoppd reading right there. Curiouser is not a word and anyone who uses it should not be listened to. Apple is moving to Intel for obvious reasons. Laptops. Most of their computer sales are laptops and IBM clearly has not and will not be able to deliver the kind of chips that Apple needs. Jobs looked at IBM's laptop processor roadmap and decided now was the time to make the change. With sales of iPods going through the roof now is the perfect time to make the switch. If sales of Apple systems are hurt during the switch to Intel because users decide to hold off until after the switch is complete, sales of the iPod will help to offset that. You combine that with the price discounts that Intel will throw their way (especially if they find a way to use Intel mobile processors in future versions of the iPod) and it's a no brainer.

    1. Re:Cringely is an idiot by shmlco · · Score: 1
      You're right. No other reason.

      BTW, did you see today's announcement regarding Apple's video iPods?

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  103. Perhaps you misread the post by Infonaut · · Score: 1
    Hey, I have no problems with being pragmatic and knowing whch way the wind blows but giving it a honourable spin based on nothing more than your impressions on Apple is freaking retarded.

    I didn't ascribe "honorouble" motives to Apple. I clearly stated that they were trying to grow the market and make money. That seems fairly pragmatic to me.

    --
    Read the EFF's Fair Use FAQ
  104. Sharing by Infonaut · · Score: 1
    Do you see the iTunes model as "sharing?" Downloading, sure, but the model is clearly focused on a single provider. Maybe I misunderstood your last sentence, but it seemed a bit inaccurate.

    I was referring to the sharing of music once it has been downloaded initially, whether from a P2P source or iTMS. If I am using unrestricted MP3 files, I can share them over a P2P network once I obtain them from someone else. If I am using FairPlay-protected AAC files, I can burn CDs for friends and pass the files on to different computers, but not in an unlimited fashion.

    --
    Read the EFF's Fair Use FAQ
  105. Apple doesn't make the law by Infonaut · · Score: 1
    Any scheme with the premise that INNOCENT NONINFINGING PEOPLE face PRISON is draconian and evil.

    I think there's a fundamental misunderstanding at the heart of your message. I did not support the DMCA, and I *do* support the DMCRA. But you're conflating two very different issues.

    The first issue is whether in the United States the interpretation of fair use of copyrighted works should be radically restricted, restricted somewhat, or rolled back to where it was when the Betamax ruling came down from the Supreme Court. You could certainly make the case that the DMCA is draconian and utterly unbalanced in favor of copyright holders, and I'd agree with that.

    The second issue is whether a company that is trying to expand the market for paid music downloads (and make money in the process) is going to be capable of doing so without introducing some form of DRM, *given the current state of American laws*. As a business case, there are several ways to incorporate DRM, and Apple chose a DRM that for the vast majority of users seems to present no problem (it may be that there is a huge underground of disgruntled iTunes purchasers, but I haven't seen evidence of this).

    --
    Read the EFF's Fair Use FAQ