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CBS Coming to the Produce Aisle

smooth wombat writes "In the continuing struggle to capture viewers, CBS is pairing with SignStorey Inc. to provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment. This programming will be displayed on video screens in the produce and deli sections of 1,300 supermarkets nationwide. Virginia Cargill, the CEO of SignStorey, said CBS will provide 1-2 minutes of programming for each video loop that appears on the in-store monitors. Each loop consists of about 8 minutes, half of which is advertising."

237 comments

  1. Horrible. by DrEldarion · · Score: 4, Insightful

    I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.

    1. Re:Horrible. by TimeTrav · · Score: 1

      I might offer them earplugs.

      Seriously, just listening to hold music/advertisements for 10 minutes drives me insane, this would be absolute murder.

      --
      [sig]you really dont want the answers, trust me[/sig]
    2. Re:Horrible. by Otter · · Score: 3, Insightful

      And it'll probably be like the airport, where you have CNN blaring and Muzak playing simultaneously, while everyone shouts into their cell phones that much louder...

    3. Re:Horrible. by thrillseeker · · Score: 2, Insightful
      I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.

      I think this might be actionable as the audio equivalent of the chinese water torture. Repetition ad nauseum is a viable torture technique.

    4. Re:Horrible. by GundamFan · · Score: 1

      While I was finishing school I worked in a Blockbuser Video, we had something like this but it was much longer (possibly a half hour or more) full of adds propoganda and movie trailers. I would hate to be in ear shot for 60 itterations of an 8 minute loop. Stocking staff dosn't make nearly enough for that.

      --
      I don't give a damn for a man that can only spell a word one way.
      Mark Twain
    5. Re:Horrible. by ackthpt · · Score: 2, Funny
      I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.

      Yeah, and as if we need to encourage people to loiter longer in the stores.

      They way people drive shopping carts, IMHO, is highly indicative of the way they'd drive if they knew there was no ticket forthcoming.

      I once got so fed up with a couple of nattering bints who completely blocked the aisle, I picked up one of the carts, and moved it aside. That shut their traps.

      --

      A feeling of having made the same mistake before: Deja Foobar
    6. Re:Horrible. by LouisZepher · · Score: 1

      I used to work at a grocery store myself, and the one thing that bothered me was the music. They would always begin the Christmas selection of music on Black Friday. One year, the station that broadcast the music/ads for the area stores didn't program the selection very well. There was a total of four songs that looped for the entire day (aside from the sales-notices that were inserted at ten minute intervals). Four songs, Frosty, Winter Wonderland (Dolly Parton version), Jingle Bell Rock, and some horrible attempt at a hip-hop version of Rudolph. I was stuck there for a ten hour shift that day.

    7. Re:Horrible. by wealthychef · · Score: 0, Troll
      I once got so fed up with a couple of nattering bints who completely blocked the aisle, I picked up one of the carts, and moved it aside. That shut their traps.

      Yes, people really are rude in supermarkets, aren't they? You remind me of the guy on the freeway who gets right behind you and flashes his lights. Road rage in the supermarket aisles! You need to slow your ass down suckah.

      --
      Currently hooked on AMP
    8. Re:Horrible. by thrillseeker · · Score: 3, Insightful
      You remind me of the guy on the freeway who gets right behind you and flashes his lights.

      Why would anyone flash his lights, since all intelligent people know not to block the passing lane?

    9. Re:Horrible. by ackthpt · · Score: 1
      Yes, people really are rude in supermarkets, aren't they? You remind me of the guy on the freeway who gets right behind you and flashes his lights. Road rage in the supermarket aisles! You need to slow your ass down suckah.

      Ever been going to the road and there's a couple clowns, side by side, noodling along, keeping pace with each other, about 15 under the limit? Makes you wonder where the rage comes from.

      Supermarkets, on the other hand, are opportunities for people who haven't seen each other, since the last time they met in the market, to natter away and catch up on all the gossip, while people actually there to get their cartful of food and get home have to navigate around them. There's probably a book and movie in this somewhere. I wonder if I could construct a blind and make observations and video recording of market behaviour. Would put Clerks to shame.

      --

      A feeling of having made the same mistake before: Deja Foobar
    10. Re:Horrible. by Anonymous Coward · · Score: 0

      Some jackasses think they're so hot shit that they shouldn't have to change lanes, the entire world should just pull onto the shoulder so he can cruise by.

    11. Re:Horrible. by wealthychef · · Score: 2, Insightful

      My point is that when somebody appears "less intelligent" than you, by which I presume you mean they drive differently, instead of getting angry, you can simply be a bit more patient. Of course it is good manners to pull over for people in a hurry, but it's also bad manners to rush around without any consideration for others. And little old ladies deserve a bit of respect in a supermarket, don't they? Instead of pushing their cart aside, how about smiling and asking them if you can pass by?

      --
      Currently hooked on AMP
    12. Re:Horrible. by Anonymous Coward · · Score: 0
      I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.


      Well they're not computer people so they dont matter much.
    13. Re:Horrible. by wealthychef · · Score: 1

      I understand your frustration, and I've felt it too, but really, can't you just politely interrupt and ask to get by? How long are they really delaying you? Some people actually enjoy interacting with other humans. What you call "nattering" other people call "friendly conversation."

      --
      Currently hooked on AMP
    14. Re:Horrible. by mwilli · · Score: 1

      As I work in a grocery store, I can assure you that these advertisements won't be more of a bother than the damn Muzak that plays. I hear the same songs 3-4 times a shift 5 days a week. Talk about getting old!

      --
      My sig beat up your sig.
    15. Re:Horrible. by Nerdfest · · Score: 1

      Yeah ... that way you catch them completely by surprise when you kick their cane out from under them. Sorry, I had to.

    16. Re:Horrible. by sacrilicious · · Score: 1

      Agreed. And half advertising... jebus. Coming soon to grocery stores: baseball bats.

      --
      - First they ignore you, then they laugh at you, then ???, then profit.
    17. Re:Horrible. by wealthychef · · Score: 1
      Ever been going to the road and there's a couple clowns, side by side, noodling along, keeping pace with each other, about 15 under the limit?

      Totally! And there's about 15 clowns in each car, with their big red noses? Luckily, they drive little tiny cars that are easy to get around.

      Seriously, they usually aren't going 15 under the limit, they are usually doing exactly the speed limit. Yes, it's a pisser, but actually, they are driving legally and safely, believe it or not. You really need a chill pill. Traffic would be more smooth and less dangerous and irritating if we all picked a similar speed, left room to pass and merge, and otherwise respected each other. But it has to start somewhere. I'm just pointing out that impatient assholes are also part of the problem. Not that YOU are one of those. :-)

      --
      Currently hooked on AMP
    18. Re:Horrible. by ackthpt · · Score: 1
      Seriously, they usually aren't going 15 under the limit, they are usually doing exactly the speed limit. Yes, it's a pisser, but actually, they are driving legally and safely, believe it or not.

      Not the ones a couple nights back. They were doing as I stated and knew exactly what they were doing. A couple friends from highschool used to do that years ago. All you need is one guy behind you who figures it's intentional and has a short fuse and it's all over the place.

      My guess is you don't drive a car. Lucky you.

      --

      A feeling of having made the same mistake before: Deja Foobar
    19. Re:Horrible. by Dante+Alighieri · · Score: 0

      If they enjoy interacting with other humans so much, perhaps they should have a non-zero degree of consideration for the dozens of people they inconvenience while they rudely block the aisle.

    20. Re:Horrible. by ak3ldama · · Score: 1

      I think that grocery stores should stay relatively quiet and peaceful, I don't want the produce to go crazy and taste bad.

      --
      "but money is the God of Algiers & Mahomet their prophet." - Rich. O'Bryen June 8th 1786
    21. Re:Horrible. by rbochan · · Score: 1

      If they've ever worked during the holiday season, then they're used to it... with the same xmas music looped over and over and over and over...

      --
      ...Rob
      The American Dream isn't an SUV and a house in the suburbs; it's Don't Tread On Me.
    22. Re:Horrible. by ObsessiveMathsFreak · · Score: 1, Troll

      My point is that when somebody appears "less intelligent" than you, by which I presume you mean they drive differently, instead of getting angry, you can simply be a bit more patient.

      Anyone who hogs the middle lane is automatically less intelligent than the person flashing lights behind them.

      --
      May the Maths Be with you!
    23. Re:Horrible. by DrEldarion · · Score: 1

      If you think the music is bad 3-4 times a shift, imagine hearing the same content 60 times a shift with these.

    24. Re:Horrible. by ConceptJunkie · · Score: 1

      It's coming. Wal-mart now sounds like a Best Buy (used to). And walking in Best Buy now feels like a sensory overload attack in Guantanamo Bay.

      Noise pollution is increasingly rampant, and will cheaper and cheaper electronics, nowhere will be quiet.

      --
      You are in a maze of twisty little passages, all alike.
    25. Re:Horrible. by Anonymous Coward · · Score: 0

      I unfortunately currently work for a linens n things while I'm in school, and they always play the same hour long tape of crappy easy listening and increadibly unthreating (or thought provoking ) music all day every day. F*cking shoot me.

    26. Re:Horrible. by ak3ldama · · Score: 1

      maybe this is yet another thing humanity will f*** up and have to learn from. there is some serious peace and tranquility that comes from silence. but i suppose our materialism won't allow silent stores for a while.

      --
      "but money is the God of Algiers & Mahomet their prophet." - Rich. O'Bryen June 8th 1786
    27. Re:Horrible. by HermanAB · · Score: 1

      I can feel the next Walmart 'torture' law suit coming on. Some time ago, the workers successfully sued Walmart because of those horrible Christmas carrols that they used to play for 6 months every year...

      --
      Oh well, what the hell...
    28. Re:Horrible. by serutan · · Score: 1

      I once worked on the 2nd floor of the building where the Seattle Mariners had their headquarters. Our office was along a balcony above their lobby, where their theme song played LOUDLY and CONSTANTLY all day long. I always imagined that their receptionist was either deaf or destined to run screaming from the building one day. Mercifully, I have forgotten the tune.

    29. Re:Horrible. by 1u3hr · · Score: 1
      In Hong Kong we've had something like this in public transport for about two years. Video monitors with "infotainment". Variety shows, movie previews and straight ads. On the rare occasions when it's something interesting you invariably miss the end. And if you have to catch several buses or trains each day, you see the same segments over and over. There was a campaign against them, which failed to get rid of them, but at least now they limit the sound volume so it's not as irritating and intrusive as it was.

      I can avoid supermarkets in December or make lightning sorties to reduce my exposure to endless Xmas jingles, no such choice for commuting.

      Possibly the most infuriating part of the whole thing, aside from the inescapability of it, was the straight-faced claim by the company pushing this was that it was being done as a service to passengers. That they were making millions from advertising was an unexpected side effect.

    30. Re:Horrible. by wealthychef · · Score: 1

      Of course I drive a freaking car, I live in California. I know what you're talking about. Leaving teenagers who are pulling stupid pranks aside (I've never seen that one, by the way), most of the time what gets people pissed off just amounts to a difference in opinion as to who should give whom consideration. The guy flashing his lights thinks he has the right to be a speed demon, the guy getting flashed at thinks he has the right to block everybody's way. How about if both of them take a step back and try to help the other guy instead of fighting them? This implies that if I'm the guy behind, I wait until I get a chance to pass, while making my intention to pass clear, and if I'm the guy in front, I check my rear view mirror and let people go by if they want to and it's convenient for me.

      --
      Currently hooked on AMP
  2. Great. Now it gets worse. by TimeTrav · · Score: 4, Insightful

    This will probably encourage the trend of people listening to music or talking on the phone *all the time*, in this case just so they don't have to hear the advertisements. I fail to see how this could be successful.

    --
    [sig]you really dont want the answers, trust me[/sig]
    1. Re:Great. Now it gets worse. by coolgeek · · Score: 1

      I agree.

      This is proof that TV Execs are complete idiots. Or perhaps the people purchasing advertising. Every store I walk into that has telescreens I observe most if not all people doing something to avert their attention away from the screen. It's a colossal waste of money and I don't see how it is of any benefit to the advertisers.

      --

      cat /dev/null >sig
    2. Re:Great. Now it gets worse. by shambalagoon · · Score: 1

      Hell, just turn off the monitors or unplug them. :)

      You'll at least have a few moments of peace.

    3. Re:Great. Now it gets worse. by jonathanhowell · · Score: 1

      Hell, just turn off the monitors or unplug them. :)

      Don't think I haven't tried. Unfortunately, the bracket for the monitors has a metal tab holding the connectors firmly in place and making the power switch inaccesible. :-(

      I've switched stores to one that doesn't blare at me instead.

      - Jonathan

  3. ads ads everywhere by gEvil+(beta) · · Score: 1

    As it gets harder to reach people at home, everybody still goes to the grocery store.

    And I will make it a point to shop at the stores that don't bombard me with extra advertising as I walk down an aisle.

    --
    This guy's the limit!
    1. Re:ads ads everywhere by zuvembi · · Score: 1

      Absolutely. I will not shop at a store that shows video ads in the produce department. Where I live, there is no shortage of grocery stores. I feel sorry for the poor jerks who don't have much choice and will be forced to see this.

    2. Re:ads ads everywhere by Anonymous Coward · · Score: 0

      Newsflash Corporate America! People are harder to reach at home because they don't want to be reached (as if this was rocket science...).

    3. Re:ads ads everywhere by zxnos · · Score: 2, Insightful
      amen, could it be, that people are harder to reach becuase they dont want to be bombarded constantly? when it becomes too much, people ignore it instinctively.

      i didnt realize google had ads in gmail until someone mentioned it here. every slashdot story has an add when you go to read comments. i have no clue what they are selling. when a webiste asked me to look at an ad before reading a story, i go to another site. i glazed over the parts of articles that are ads becuase the format changes. i could go on...

      --
      always mosh clockwise
    4. Re:ads ads everywhere by An+ominous+Cow+art · · Score: 2, Insightful

      That's one of the quotes which makes me despise these marketing/advertising people even more. You can see their attitude in their choice of words. It isn't "people fucking hate being advertised during 90% of their waking hours", it's "harder to reach people at home". This is exactly the same way of thinking that leads spammers to work out ways to avoid spam filters - these assholes think their "message" is so important they have the right to force it upon you whether you want to hear it or not. God, how I hate them.

    5. Re:ads ads everywhere by wuffalicious · · Score: 1

      Are you kidding? Packaging is advertising. Every single product in the store is a little advertisement for itself, right down to the last bag of beef jerkey. Mmm. Beef Jerkey.

    6. Re:ads ads everywhere by 0biter · · Score: 1

      i feel the same way. more and more of this kind of garbage makes it easier all the time to make the extra effort to shop at independent retailers. i'm so glad i live downtown where such choices still exist. i don't know how people learn to live in suburbia and just eat whatever crap gets shoveled their way.

    7. Re:ads ads everywhere by Hans+Lehmann · · Score: 1
      God, how I hate them.

      Turn on your radio and wait for a commercial. Then call these fine folks at (203)255-7840, hold your phone up to the radio, and let them appreciate some of the "helpful messages" that pollute our world. Repeat, say, 20 times a day.

      --
      09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    8. Re:ads ads everywhere by corbettw · · Score: 1

      And I will make it a point to shop at the stores that don't bombard me with extra advertising as I walk down an aisle.

      That takes way too much effort, and would require you to even notice the ads at the store in the first place. If you're anything like me (lucky you if you are!), you'll have already started tuning out ads in most locations.

      --
      God invented whiskey so the Irish would not rule the world.
  4. The Big Eye by Stanistani · · Score: 1

    Nothing to see here, and half of it's advertising.
    .
    .
    .
    Hey! They're scoring coconuts now so they're easier to break open!

  5. So what? by cartel · · Score: 4, Insightful

    Seriously, who cares? Nobody really watches those screens anyway.

    1. Re:So what? by minusthink · · Score: 1

      No one sits there and watches them, but we're going to have to listen to them and ignore them. One of the main tenents of advertising is that it works even if people aren't paying attention. Not even mentioning the employees who will have to do deal with this.

      --
      "when life gets complicated, I like to take a nap in a tree and wait for dinner" - Hobbes.
  6. It's already at the gas station by Animats · · Score: 3, Insightful

    Two gas stations near me now have 17 inch flat-panel displays near each gas pump, running news and ads. With loud audio. It's so annoying that I switched gas stations.

    1. Re:It's already at the gas station by Firehed · · Score: 1
      Apparently some stations are now doing something so you have to decline a car wash before you can start the gas pumping after swiping your card too. To my understanding, my dad was waiting for about three minutes before figuring this out, and was *not* happy about it.

      I love how so much advertising is now having negative effects. The only time I don't mind it is during the superbowl (which I wouldn't watch otherwise), but even those commercials are barely worth watching anymore. Unfortunately instead of going about things the right way by needing to actually make a good product (or provide some other incentives in the case of equal products like gas), we now just try and pass BigCorp-protecting laws, so instead of society winning, everyone loses. I always choose to do my business with stores that have the least distracting ads, and encourage others to do the same.

      --
      How are sites slashdotted when nobody reads TFAs?
    2. Re:It's already at the gas station by hometoast · · Score: 1

      I hope you informed them why you switched. Switching is good, but letting them know why compounds the effect.

    3. Re:It's already at the gas station by fossa · · Score: 1

      I had the same experience at a Shell station. I had already begun pumping before I noticed, but I pushed the "turn this crap off" button, thought for a second, then quit pumping and went to the station across the street.

    4. Re:It's already at the gas station by gameguy1957 · · Score: 1
      The gas stations near my house can't keep people from stealing the paper towels and squeege to clean the
      windshield. How do they keep those things from being stolen or destroyed in the attempt to steal them?

      -JM

    5. Re:It's already at the gas station by Animats · · Score: 2, Funny

      You're allowed to turn off the thoughscreen? The ones here don't have that. Maybe you have to be an Inner Party member.

    6. Re:It's already at the gas station by fossa · · Score: 1

      Yes. I don't recall the exact details, but there was definitely a button. The screen also wasn't so large. Yours sound much worse. Hopefully more people start avoiding such stations. I started going to a station that has free air (for tires). It took me weeks to find such a station (new to the area). I truly don't care if the gas is slightly more expensive to subsidize the air pump (and it does not appear to be any more expensive); the convenience of not needing quarters is worth it.

  7. Not exactly a first by Anonymous Coward · · Score: 0

    There has been TV advertising in supermarkets in Russia and the CIS for a long time.

    1. Re:Not exactly a first by Anonymous Coward · · Score: 0

      You're asking for a "In Soviet Russia" joke aren't you?

  8. Ok by cubicledrone · · Score: 4, Insightful

    This may come as a shock to middle management, but people don't want to watch commercials. The supermarket is already a clogged toilet of happy-talk announcer voices, video screens, blaring signs, surveillance cameras, one cashier for 15 customers and constant harping about signing over your credit profile to avoid being charged penalties of up to 75% on food.

    The last thing people want to see is some blow-dried "my voice is smiling" asshole reading a 30-second factoid from a teleprompter while people try to find a box of breakfast cereal that doesn't annihilate a $10 bill.

    Unplug the fucking televisions. At least give people the dignity of being ripped off in peace.

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    1. Re:Ok by TimeTrav · · Score: 1

      Bravo. Just when I thought my level of hate and anger was reaching an all-time high, someone comes and shows me that I still have much to learn.

      constant harping about signing over your credit profile to avoid being charged penalties of up to 75% on food.

      Oh man, that is one of my pet peeves. In upstate NY, Wegmans is pretty much grocery king. They have a "shopper's club" that you have to join to get any kind of sale price. I found a way to work around it though: when you sign up, you get a temporary card that never expires. So, just sign up with John Doe/123 Up Your Way and you're all set.

      --
      [sig]you really dont want the answers, trust me[/sig]
    2. Re:Ok by LS · · Score: 1

      Is there an actual industry term for that smiley voice that women do in ads... the one that has the tone of a mother saying "koochy-koochy-koo" or "I'm so proud of you" in a fake way to a child? I HAAAAAAATE that voice. I'm living in China right now, and they are even worse about using that voice in ads. argh

      LS

      --
      There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
    3. Re:Ok by kevin_conaway · · Score: 0, Offtopic

      Ok. First off, take a deep breath and relax.

      Second, ever hear of places like Trader Joes? There is no "discount" club there, all of their prices are low and the quality is usually good as well.

      Third, are you familiar with the concept of the "courtesy card"? I haven't been through a grocery store checkout line where the clerk doesn't have one the discount cards used for patrons who lost theirs or simply don't have one. All you have to do is ask.

    4. Re:Ok by cubicledrone · · Score: 1

      There is no "discount" club there

      For now.

      Third, are you familiar with the concept of the "courtesy card"?

      No. What I'm familiar with is that people are being ripped off by grocery stores. It's wrong and it needs to stop. Today.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    5. Re:Ok by Anonymous Coward · · Score: 0

      There is no "discount" club there For now.

      Bullshit.

      From their mission statement: We stick to the business we know: good food at the best prices! Whenever possible we buy direct from manufacturers, in large volume. We bargain hard and manage our costs carefully. We pay in cash, and on time, so our suppliers like to do business with us.

      ---

      Third, are you familiar with the concept of the "courtesy card"? No. What I'm familiar with is that people are being ripped off by grocery stores. It's wrong and it needs to stop. Today. The only one getting ripped off is you. If you're not using the card THAT THEY WILL GIVE TO YOU, then you have no one to blame but yourself for losing money.

    6. Re:Ok by cubicledrone · · Score: 1

      We stick to the business we know: good food at the best prices! Whenever possible we buy direct from manufacturers, in large volume. We bargain hard and manage our costs carefully. We pay in cash, and on time, so our suppliers like to do business with us.

      Doesn't say one fucking thing about club cards. Thanks for playing.

      The only one getting ripped off is you.

      Pure fragrant bullshit.

      If you're not using the card THAT THEY WILL GIVE TO YOU

      I don't want the FUCKING CARD! I want a fair price on my FUCKING FOOD!

      then you have no one to blame but yourself for losing money.

      I have the store to blame for charging unreasonable penalties to people who exercise their RIGHT not to hand over their credit profile so they don't get FUCKED OVER buying FOOD.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    7. Re:Ok by Anonymous Coward · · Score: 0

      Did you read the parents post? They will let you use a courtesy card, without you signing up. Theres no excuse.

      Read the privacy statement: Here at Trader Joe's, the privacy of our customers is of the utmost concern to us. We will never collect information for the purpose of sharing or selling it to unaffiliated third party companies. We sell food, not information about our customers.

    8. Re:Ok by shambalagoon · · Score: 1

      Good god I hate it so much.

      It's that sweet, saccharin voice, cooing like it loves you while trying to stuff unwanted information down your throat. It's a vocal euphemism. I cant stand it. I hold the phone away from my head when that crap starts up.

    9. Re:Ok by LunaticTippy · · Score: 1
      Wow, cubicledrone. This is a big deal to you.

      I have fake cards at every store I shop at. I don't care if I lose them or give them away, since I can get a new one every time. Hopefully they lose a bit of money every time I get a new card, they never get any "real" info out of me, and their database of customer habits is filling up with "Sham Fraud 123 Fake st Springfield ST 12345"

      Feel free to use this information when you get a card, with my compliments.

      Also there are people like this who encourage you to print out their barcode and paste it on your club card.

      Stop freaking out, and start sticking it to the man at his own game!

      You act like they want your SSID, original birth certificate, and mother's maiden name. But if you ask calmly, they'll hand you a card with an application you don't have to fill out right away EVERY SINGLE TIME.

      --
      Man, you really need that seminar!
    10. Re:Ok by Lord_Dweomer · · Score: 1
      "This may come as a shock to middle management, but people don't want to watch commercials."

      This may come as a shock to you, but if product revenue doesn't see a significant hit from this annoyance, and if profits from this additional advertising more than make up for any dip in product sales, then management won't give a shit.

      If you see these in stores, complain to management, tell them you will be switching to another market to do your shopping and that you will be advising everybody you know to do the same.

      The loss of sales from customers and the bad PR has to cost them more than this new revenue stream is bringing in. That is the only thing that will stop this.

      --
      Buy Steampunk Clothing Online!
    11. Re:Ok by cubicledrone · · Score: 1

      But if you ask calmly, they'll hand you a card with an application you don't have to fill out right away EVERY SINGLE TIME.

      Which leads to this question which nobody seems to have an answer for: why do they need the card in the first place?

      The answer is simple. So they can charge $4.95 for a product that used to be $2.49.

      It's a flagrant way to price gouge x% of their customers. Simple as that.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    12. Re:Ok by cubicledrone · · Score: 1

      This may come as a shock to you, but if product revenue doesn't see a significant hit from this annoyance, and if profits from this additional advertising more than make up for any dip in product sales, then management won't give a shit.

      Fine, then we'll get the legislature to outlaw it. Then management will give a shit.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    13. Re:Ok by cubicledrone · · Score: 1

      Theres no excuse.

      I'm sorry, I missed the memo where I was obligated to justify my shopping habits to the grocery store?

      Here at Trader Joe's, the privacy of our customers is of the utmost concern to us. We will never collect information for the purpose of sharing or selling it to unaffiliated third party companies. We sell food, not information about our customers.

      Good, and they have my compliments. The very moment they begin offering club cards they are ripping people off just like the other stores are.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    14. Re:Ok by Anonymous Coward · · Score: 0

      I'm sorry, I missed the memo where I was obligated to justify my shopping habits to the grocery store?

      So its about your shopping habits now? Not your "credit profile"?

      You want to buy their products without them knowing it?

      You're still ignoring the fact that you do have have to sign up for a card. They'll let you use the store card.

      So you say, "why do it at all?" Well, its simple psychology. If the price is artificially high, people are glad to pay a lower price for it (regardless of whether that lower price is actually valid). Is that so terrible? Perhaps, only if you fall for it though. Certainly nothing to get so up in arms about.

    15. Re:Ok by corbettw · · Score: 1

      Fine, then we'll get the legislature to outlaw it. Then management will give a shit.

      There's a wonderful idea! Let's use men with guns to force people not to put advertising in their own stores, that'll learn 'em!

      If you don't like the advertising, either tune it out, or go somewhere else. But don't start infringing people's free speech rights just because it annoys you personally.

      --
      God invented whiskey so the Irish would not rule the world.
    16. Re:Ok by cubicledrone · · Score: 0, Flamebait

      force people not to put advertising in their own stores, that'll learn 'em!

      Doesn't have anything to do with advertising. It has to do with price gouging. Two entirely different things.

      But don't start infringing people's free speech rights

      a) Grocery stores don't have free speech rights.

      b) Charging $8 for a box of Corn Flakes isn't free speech. It's price gouging.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    17. Re:Ok by cubicledrone · · Score: 0

      So its about your shopping habits now? Not your "credit profile"?

      Someone else brought up "excuse." Not me.

      You want to buy their products without them knowing it?

      No. Another change of subject.

      You're still ignoring the fact that you do have have to sign up for a card.

      Yeah you do, or you get price gouged.

      Well, its simple psychology.

      Right. "Do as you're told, or pay a penalty."

      Is that so terrible?

      Yes. Because there are people who don't have club cards. They pay confiscatory prices unfairly.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    18. Re:Ok by Blakey+Rat · · Score: 1

      Cubicle, buddy, why don't you just relax before you have a massive coronary and (listen carefully, this part is important:) shop at a different store?

      You make it sound as if there's only one grocery store in the universe. Even po-dunk towns have two or three. Criminy. Find something actually worth your attention to gripe about.

    19. Re:Ok by autophile · · Score: 1
      Ha ha only serious:

      This may come as a shock to middle class, but management doesn't care if people don't want to watch commercials. The supermarket is supposed to be a clogged toilet of happy-talk announcer voices, video screens, blaring signs, surveillance cameras, yadda yadda.

      If they can get you to remember one brand name by shouting it at you, they've done their job.

      :(

      --Rob

      --
      Towards the Singularity.
    20. Re:Ok by corbettw · · Score: 1

      Doesn't have anything to do with advertising. It has to do with price gouging.

      This entire conversation is about advertising. What the hell are you talking about?

      Grocery stores don't have free speech rights.

      You need to go audit a course or two on constitutional law, as you are gravely mistaken. A grocery store, or any business, is a legal construct, and the rights of that entity are derived from the rights of its owners. You can't prevent advertising in the store without trampling on the rights of the owner of the store to do what they want with their own property.

      --
      God invented whiskey so the Irish would not rule the world.
  9. Philip K, is that you? by rwebb · · Score: 1

    Ummm... offworld colonies! Replicants! Yay!

    Still waiting for the "basic pleasure model"

    --
    Trusted by cats.
  10. Advertising continues to evolve by dada21 · · Score: 3, Insightful

    I'm not a huge fan of advertising because I hate paying increased prices for products -- I tend to buy generic if the quality is close (or I just make dinner from scratch). Yet advertising is a huge portion of the economy, and if the old media formats don't work, the companies have to evolve.

    I actually like this form of advertising IF it gives me some interesting information. If it is the same 4 minute segment run over months, I'll ignore it and it will likely fail. If they give me something interesting to do with produce, I can actually see it working.

    "Buying onions? Try them with Hamburger Helper for a delicious meal for the family!" isn't going to get me to buy packaged junk. But if they combine it with an interesting recipe (or fact) about the onion, I may just stick around to watch it.

    For those anti-advertising in general, remember that much of the old media that you might have loved (think: Firefly, Futurama, etc) may have died because advertisers wouldn't pay for it -- and we never had the chance to ourselves. Don't knock advertising until you understand how forcing millions to pay a nickel more for a product might be better than asking a few tens of thousands of media users to pay $5 each.

    Then again, the iTunes format may destroy TV and radio anyway. I guess CBS is seeing the forest for the trees.

    1. Re:Advertising continues to evolve by slughead · · Score: 1
      I actually like this form of advertising IF it gives me some interesting information. If it is the same 4 minute segment run over months, I'll ignore it and it will likely fail. If they give me something interesting to do with produce, I can actually see it working.

      I'm halfway looking forward to this "educational nutrition programming."

      ... and orange veggies are a great source of betakerotine...
      This program brought to you by,
      Skittles: You're in the wrong isle, fat ass
    2. Re:Advertising continues to evolve by RRRobotHouse · · Score: 1

      I agree with this. This is the price we pay for lower costs. I would have to say that I do not enjoy advertising in general and it would be interesting to see if this becomes the standard in the future. Could it be possible that one day we would have to pay a premium to go to a grocery store that is ad-free (kind of like commercial vs. satellite radio)?

    3. Re:Advertising continues to evolve by thrillseeker · · Score: 1
      This is the price we pay for lower costs.

      tanstaafl. The money that pays for your "lower costs" comes from advertisers who get you to buy stuff you didn't really want - and can make you think it was your idea and that you're getting a bargain.

  11. Good! by Reality+Master+101 · · Score: 4, Interesting
    A supermarket's margins are notoriously cut-throat. If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition (no, I'm not claiming they'll lower prices out of the goodness of their heart). If my having to ignore this gives me lower prices, I'm all for it.

    Just like I'm all for those stupid "club cards". I used to hate them, until I realized that the suckers who didn't use them were subsidizing me, along with the free advertising and coupons. It's well worth it to me for them to know how many tampons my wife buys in exchange for lower prices. Same theory.

    --
    Sometimes it's best to just let stupid people be stupid.
    1. Re:Good! by cubicledrone · · Score: 0

      Just like I'm all for those stupid "club cards". I used to hate them, until I realized that the suckers who didn't use them were subsidizing me

      So it's ok for the store to rip certain people off. That about right?

      If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition

      The only reason a supermarket will lower prices would be to (unsuccessfully) attempt to compete with Wal-Mart. Wal-Mart can offer ridiculously low prices (and put their suppliers and everyone else out of business in the process) because they pay their employees part-time, summer job wages and make them pay for their benefits while they make local and state governments pay to build their stores.

      It's simple, really.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    2. Re:Good! by dada21 · · Score: 1

      A supermarket's margins are notoriously cut-throat.

      Actually, this isn't quite true -- supermarkets have very thin margins on certain items, but they have many items with very good margins. I've consulted in the past on some POS systems for smaller supermarkets and was always very surprised at the gross margins of the average sale.

      For the discount card, I use the phone number of a friend of mine at check-out. It's always funny when the clerk says "Thank you Mr. Martin" even though my last name is Dada :)

    3. Re:Good! by Reality+Master+101 · · Score: 1
      So it's ok for the store to rip certain people off. That about right?

      "Ripping people off" implies the store is doing something underhanded, which is not true. Your choices are laid out right in front of you. Here's one price. Here's another price you can have if you use the club card. Your choice.

      That's like saying a store "rips certain people off" if they charge a lower price if you buy two of something.

      --
      Sometimes it's best to just let stupid people be stupid.
    4. Re:Good! by Obfuscant · · Score: 1
      So it's ok for the store to rip certain people off. That about right?

      Let's see: you walk up to a product display, and the price tag says "$2.98 or 2/$4 with a Club Card". You pick up the item and put it in your cart. When you get to the checkout, you are asked for your club card. You say "No got". They ask if you want one, you make the decision to say "No thanks".

      Tell me again how this is "ripping" someone off. You choose not to participate in the "club", you choose to pay the higher price. Or go somewhere else. That about right?

    5. Re:Good! by Surt · · Score: 1

      Even better is when you don't let them know how many tampons you buy by using someone else's phone number and paying cash.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    6. Re:Good! by cubicledrone · · Score: 0, Offtopic

      "Ripping people off" implies the store is doing something underhanded, which is not true.

      Yeah it is. They're forcing people to give them information that is none of their fucking business in exchange for the "privilege" of NOT being charged a 75% penalty on food.

      Your choices are laid out right in front of you.

      Yeah. Give us your address and phone number or we'll plug an industrial vaccuum into your wallet. Bullshit. Ripoff. Cheat.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    7. Re:Good! by Hoi+Polloi · · Score: 1

      "If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition"

      Just like the way theater ads have lowered movie ticket prices? Oh yah, they haven't.

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
    8. Re:Good! by Reality+Master+101 · · Score: 1
      Yeah it is. They're forcing people to give them information that is none of their fucking business in exchange for the "privilege" of NOT being charged a 75% penalty on food.

      No one is "forcing" you to do jack. They're paying you for your information. If you don't want to sell them your information, then don't.

      Yeah. Give us your address and phone number or we'll plug an industrial vaccuum into your wallet. Bullshit. Ripoff. Cheat.

      You act like you have no choice but to shop there. You don't like it, shop somewhere else. Why get so up in arms about it? Like I said, I'm more than happy to sell them my information. It's a simple business decision.

      --
      Sometimes it's best to just let stupid people be stupid.
    9. Re:Good! by cubicledrone · · Score: 1

      Tell me again how this is "ripping" someone off.

      They are charging exorbitant penalties to people who don't want to hand over information to a grocery store that is none of their fucking business. They are charging those penalties on FOOD.

      They want to charge confiscatory prices for food. Club cards are the way they do it.

      You choose not to participate in the "club"

      That's my perogative. People should not be penalized for saying "no thanks." Especially on FOOD.

      Or go somewhere else.

      Almost every major grocery store has club cards now. Some stores charge double for non-card purchases on FOOD.

      That about right?

      Nope.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    10. Re:Good! by cubicledrone · · Score: 1

      No one is "forcing" you to do jack

      Horseshit. Charge an unreasonable, confiscatory, punitive price, you force people to accept the conditions of getting the lower price. What do you want? A fucking map?

      They're paying you for your information. If you don't want to sell them your information, then don't.

      And pay a 75% penalty on your FOOD. Thanks for shopping at Ripoff's.

      Why get so up in arms about it?

      Because it's wrong. I don't like it when people get ripped off.

      It's a simple business decision.

      Sure would be nice if people could buy FOOD without needing to convene a board meeting.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    11. Re:Good! by Anonymous Coward · · Score: 0
      Movie theaters don't compete with one another much. At least not around here. They're all the same giga-plexes that charge the same price and are about a half hour apart. There's no reason to go to one over another (except the clientele, but that's not relevant), you generally just go to the one in your area.

      Grocery stores brutally compete with one another. There can easily be a half dozen on a mile long stretch of road. You can be sure if one can consistently lower prices across the board, the others will find a way to do so.

    12. Re:Good! by jb.hl.com · · Score: 1

      A supermarket's margins are notoriously cut-throat.

      If only because it's the supplier's whose throats are being cut. They get kicked around like you'd never believe in the name of low prices, and I personally try and avoid that by shopping at places with a more rigorous code of conduct.

      --
      By summer it was all gone...now shesmovedon. --
    13. Re:Good! by shambalagoon · · Score: 1

      Ooh, I thought of a good response. When a cashier asks for your phone number, act al offended and say "Excuse me, but are you hitting on me?!" Then refuse to believe their response till they drop it.

  12. bad for sports and DVR/Tivo by Anonymous Coward · · Score: 0

    I don't want to be shopping for groceries while my DVR/Tivo has recorded a big game only to find out the results from some stupid 4 minute sports highlight in the grocery store.

  13. Living in the future by JoeWalsh · · Score: 1

    See, all you skeptics! It's 2006 and we *are* living in the future!

    Who cares if we aren't flying to work in our personal hover cars/jet packs, haven't cured the common cold, haven't eradicated hunger, or, heck, solved any of life's huge questions, when we have all the advertising promised us in films such as Blade Runner and Minority Report?

    Seriously, though, I'm so fscking sick of seeing all those video screens running ads in the grocery store every week. Food Network at the checkout counter, adapalooza back by the dairy products, and now CBS in the deli/produce section. I spend about $120/week at that store, and their only thought is how they can make my time in their store even more unpleasant. Thanks a lot, guys.

    I wish we still had independent grocery stores where I live...

  14. Advice for CBS by stlhawkeye · · Score: 2, Insightful

    CBS's entire network is an utter disaster except for their sports division. Their news desk has been shamed and discredited, their mainstream programming is garbage. CBS Sports is a competant division with some decent sports journalists. The rest of the network is garbage. I'm sure there's some redeeming shows that some of you watch but I can't remember the last I time I even noticed CBS except when it was in the news for various journalistic integrity scandals.

    --
    "I have never won a debate with an ignorant person." -Ali ibn Abi Talib
    1. Re:Advice for CBS by slughead · · Score: 1

      Their news desk has been shamed and discredited, their mainstream programming is garbage.

      You're forgetting CSI--an uber hit in its timeslot.

      I don't own a TV, but everyone's always telling me how when they murder me, they're going to get away with it because they watch that show... It's obviously very popular.

    2. Re:Advice for CBS by Anonymous Coward · · Score: 0

      Yet somehow they are the most watched network, have the most watched drama, reality show, etc. Just because you don't like it doesn't mean they're not good at what they do. Try doing a bit of research.

    3. Re:Advice for CBS by hometoast · · Score: 1

      Programming is not garbage any more than, say, FOX. But then again, I am a fan of all the Bruckheimer shows.

    4. Re:Advice for CBS by Surt · · Score: 3, Interesting

      Yeah, I guess really no one watches the 4th, 5th, 6th, 7th, 8th, and 9th ranked shows these days.
      http://tv.yahoo.com/nielsen/

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    5. Re:Advice for CBS by ScottCooperDotNet · · Score: 1

      Popularity does not indicate quality.

    6. Re:Advice for CBS by Surt · · Score: 1

      True, but it does mean the network is fairly successful, and that people are watching.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
  15. But... by Down_in_the_Park · · Score: 1

    will it display personal advertisement, once I wear my soon obligatory RFID-tag or do I have to wait until I can enter the store only after they did an iris scan and checked my terrorism background?

    --
    "People who are willing to sacrifice essential freedoms for security deserve neither freedom nor security."

    B F
  16. Nice LCD you have there..... by t0xic@ · · Score: 1

    shame if anything were to "happen" to it.

    1. Re:Nice LCD you have there..... by thrillseeker · · Score: 1
      shame if anything were to "happen" to it.

      A few dozen employees going postal after listening to that repetitive crap should put the damper on things.

    2. Re:Nice LCD you have there..... by t0xic@ · · Score: 1

      a few years ago some gas station got the bright idea to put speakers right in the handle of the gas nozzle blaring out commercials. They were obviously built real tough with the expectation people would try to "disable" them. Unfortunately for me it was the best gas station to use along my route then but it was funny to watch the effects of the different attempts to "take them out" over time. I saw puncture holes, expoxy/glue, and sometimes people managed to rip the whole speaker out itself! For some reason at least half the pumps were always "out of service" there. After about a year they got new pumps without speakers...hmm.

  17. disgusting by An+ominous+Cow+art · · Score: 1, Funny

    This disgusts me. We need to come up with a test, to be administered at birth, to identify potential marketing/advertising types so we can leave them out to be devoured by wolves.

    1. Re:disgusting by thrillseeker · · Score: 1
      This disgusts me. We need to come up with a test, to be administered at birth, to identify potential marketing/advertising types so we can leave them out to be devoured by wolves.

      Say ... now there's an ad campaign...

    2. Re:disgusting by Anonymous Coward · · Score: 0

      Come on mods - this is funny!

    3. Re:disgusting by Anonymous Coward · · Score: 0

      "" This disgusts me. We need to come up with a test, to be administered at birth, to identify potential marketing/advertising types so we can leave them out to be devoured by wolves.""

      This is extreme. Look at the kids on AMERICAN IDOL and then Britney Spears and you will know how smart our CEOs are. It is a question of smart not type.

      Smart people are no longer welcome in the corporate world and CBS/ the grocery stores/ RADIOSHACK are proof!!

      Live long brainless advertising.

  18. Will it EVER End? by eno2001 · · Score: 1

    Screw the advertisers. I really dislike this whole advertising based culture we are evolving into. In the 70s it wasn't that bad. Shows would run ads which EVERYONE would just avoid watching by going out to the kitchen to get a snack or something. But now, these monsters want to force you to see their useless ads. Fortunately there are some of us that advertising doesn't work on at all. I think it might be due to my high score on the autism scale, but I can easily ignore ads and only purchase what I want, when I want it. There is no one who can convince me to buy something that I don't need. If only the rest of the population were like this. This sort of criminality would disappear overnight. Sadly the rest of the population is easily lead.

    --
    -"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
  19. See BS by Tackhead · · Score: 1
    > Nothing to see here, and half of it's advertising.
    >
    > Hey! They're scoring coconuts now so they're easier to break open!

    Because if a frog had side pockets, he'd carry a handgun, and those coconuts are gonna get scored like a butterfly ballot made of beef jerky and left to cure an alligator-infested Florida swamp.

    Seriously, Dan, we never knew you had a Slashdot account! How's the turnip soup? I love biscuits with gravy.

  20. Only half? by xxxJonBoyxxx · · Score: 1
    "Each loop consists of about 8 minutes, half of which is advertising."

    Uh...if they do it right, the whole thing will be advertising. 8 minutes might be traditional 30-second spots, but the rest of the content will be either infomercial (Today-show-ish) or pure product placement.

  21. Another good reason by LS · · Score: 1

    to shop at small operations and locally owned stores and chains. Here in Southern California there are Trader Joe's and Henry's stores, both relatively pleasent shopping experiences. Even they are getting a bit too commercial for my taste though. I feel like I am in some failed pavlovian experiment everytime I go into a large supermarket. The executives who run these publicly traded companies use a behavioral approach, instead of asking "what would I like if I were shopping here". Ruins the whole thing.

    LS

    --
    There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
    1. Re:Another good reason by enjar · · Score: 1

      Trader Joe's is great, but I wouldn't consider 200 stores nationwide a small operation. I shop there regularly and I live in Massachusetts. The thing that makes them an optional stop for me is that you don't always know what's going to be there. With the regular supermarket, you can make a food list and pretty much know you are going to be able to get everything you need for the week. I go to Trader Joe's if I have the time or especially if we are having a get-together since the appetizer selection is great. Also the frozen stuff is really good (and unique), not to mention the fantastic thai-lime cashews.

  22. Our Local Walmart... by i_am_the_r00t · · Score: 5, Funny

    ...Just installed 10 or so 40 inch plasmas suspended from the ceiling and a 17" LCD in every checkout lane.

    They show the "Walmart Network" on a recurring loop.

    I just wish I could order that channel on Dish Network or DirecTV.

    It could have valuable and informative programming on it that will stir my imagination, enrich my mind and possibly motivate me to buy something that I don't know (yet) that I need.

    later, gotta go punch the monkey and win.

  23. Albertsons already does this by Anonymous Coward · · Score: 0

    Albertsons has already done this in the last year.
    They have ads blaring in both the produce section, deli section, and at every checkout aisle.

    The monitors are OSD locked. Even the power button doesn't work.
    But you can still unplug the checkout aisle ads.

    In frustration I refuse to shop there anymore. Rather sick of them requiring a plastic card for their faux "savings" anyway.

  24. Ironically by BitterAndDrunk · · Score: 1
    the entire aisle is ads. Every single product box is designed to be picked up and bought, as the decision to buy is known to be pretty darn close to point of purchase.

    Anyway, this sort of thing (the big ads everywhere) won't be happening at Trader Joe's or Whole Foods I'd wager. . . which is where my girlfriend shops anyway.

    I don't shop, that's wimmins work. *ducks* I keed, I keed. But I do make her shop or promise not to complain about stuff I bought at Jewel. Her choice.

    --
    You better watch out, there may be dogs about . . .
    1. Re:Ironically by gEvil+(beta) · · Score: 1

      the entire aisle is ads.

      I fully realize this, which is why I stated that I don't need the extra ads.

      --
      This guy's the limit!
  25. VegTV by Doc+Ruby · · Score: 1

    How long before CBS can transmit to disposable, flexible displays in produce shrinkwrapping? Or even to displays inkjetted directly onto produce, then engineered into the produce itself?

    We're already close with radio networks and organic displays. What about tapping the energy in the produce itself to drive displays before it all wilts?

    --

    --
    make install -not war

  26. How about... by ackthpt · · Score: 1
    This will probably encourage the trend of people listening to music or talking on the phone *all the time*, in this case just so they don't have to hear the advertisements. I fail to see how this could be successful.

    If they carried the anti-Co$ South Park shows, I do think I'd go shopping a bit for orften.

    maybe carry some childcare tips from Chef, too

    --

    A feeling of having made the same mistake before: Deja Foobar
  27. why couldn't they do the reverse? by circletimessquare · · Score: 2, Funny

    rather than going to buy food and getting random bits of television, why couldn't they work on technology that allows me to reach inside my television and get random bits of food?

    "oh look! CSI! and a burrito!"

    even though you may not understand what i'm talking about, i rest assured that homer simpson knows exactly what i mean

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  28. I *Hate* Advertising by npsimons · · Score: 1

    I'm with Bill Hicks on this one: all marketeers, salesdroids and advertisers should kill themselves. One of the biggest reasons I don't shop at either of the two Albertson's in my town is that one of them has these widescreen TV's yelling shit at you while you try to guess which vegetables to buy. I seriously hope they don't bring this to the other grocers in my area.

    1. Re:I *Hate* Advertising by NoMaster · · Score: 1
      I'm with Bill Hicks on this one: all marketeers, salesdroids and advertisers should kill themselves.
      Wouldn't work. Know why?

      They'd spin it. The story wouldn't be "advertisers kill themselves", it'd be "self-regulation" by a "responsible" industry is "creating new opportunities" for "up and coming entrants", giving you, the consumer, a "better experience" and "wider choices" while "opening previously untapped potentials" through "innovative new techniques".

      Personally, I think all universities should be equipped with gas-powered showers for the exclusive use of marketing and corporate psychology students. With big signs over the doors that say things like "Exclusive!" and "A once-in-a-lifetime experience!"...

      --
      What part of "a well regulated militia" do you not understand?
  29. In other news clip... by Anonymous Coward · · Score: 0

    In the continuing struggle to provide consumers with privacy, Rent-A-Plug will provide short-term ear plugs renting, designed specifically for shoppers at 1,300 supermarkets nationwide, where SignStorey and CBS will provide video screens in the produce and deli sections.

    Virginia Adkill, the CEO of Rent-A-Plug said, the company will prodive sterile ear plugs for consumers, who wish to spare themselves listening to store advertising. The specially designed, revolutionary earplugs will filter out only advertising noise, while allow maintaining conversations with other shoppers and supermarket staff.

    Customers, who signed up supermarket issued cards, to collect points for their purchases, will be given a choice to convert their bonus to get Rent-A-Plug earplugs for free, instead of the usual grocery items.

  30. rip people off? by BitterAndDrunk · · Score: 1

    Umm, you opt-in for lower prices.
    Or you don't and fail to take advantage of the specials.
    Or you do what I do, and tell them "I forgot my card" every time and punch in a fake phone number, thereby taking advantage of the savings without opting in. Hooray!

    --
    You better watch out, there may be dogs about . . .
    1. Re:rip people off? by cubicledrone · · Score: 0, Flamebait

      Umm, you opt-in for lower prices.

      No. Everyone should get the same price. ESPECIALLY on food. Anything else is a ripoff.

      All club cards allow stores to do is charge exorbitantly higher prices to certain customers. End of story.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    2. Re:rip people off? by Anonymous Coward · · Score: 0

      Half the time they don't even ask for my card, and just swipe their own.

    3. Re:rip people off? by cubicledrone · · Score: 1

      Half the time they don't even ask for my card, and just swipe their own.

      So why have the cards in the first place? Oh, so they can rip people off.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  31. TV-B-Gone by kjfitz · · Score: 2, Insightful

    Looks like it is finally time to break down and get one of these.

    1. Re:TV-B-Gone by Rob+T+Firefly · · Score: 1

      I can tell you from experience, they are fantastic in stores like that, and usually work on the big expensive plasma models favored by ad monkeys.

    2. Re:TV-B-Gone by shambalagoon · · Score: 1

      It's a great idea, but dont buy it. It doesnt work for shit.

      I've been to the doctor's office twice with the TV blaring idiocy and I couldnt get the thing to turn off either TV. It worked on my home TV only when holding it directly at the TV, arm extended, from teh front, from two feet away.

      Garbage. I threw mine away.

  32. welcome by dlkj83jdk3883ll · · Score: 1

    Personally I welcome our new televisual, grocery overlords.

  33. I figured as much by BitterAndDrunk · · Score: 1
    I figured that was the case.

    But I didn't chime in in a meeting earlier today and I wanted to add something useless to SOME conversation.
    And say something about wimmens work. HR told me to stop doing it in the office.

    --
    You better watch out, there may be dogs about . . .
  34. Dammit! by Mr.+Underbridge · · Score: 1

    It's hard enough to get my wife out of the grocery store as it is. Add TV to the mix and I'm going to be a bachelor.

  35. hence the produce aisle by LunaticTippy · · Score: 1
    The produce aisle is the single place in the store that isn't all ads. That's changing as they figure out how to overpackage produce, but for now you can go for dozens of feet without seeing brands, packaging, etc.

    That is unacceptable to these advertising bastards, so they want to put a frickin TV there.

    Oh well, they're trying to put TVs on buses and trains here in Denver, and I've seen such in other cities already. The whole advantage to taking transit is I can read instead of marvel at other people's driving skills. I can't read when a TV is blaring. I don't have the antibodies for it. I watch about 2 hours of TV a week, so I am as helpless as a kitten at tuning it out.

    At least they're not beaming ads into my dreams yet.

    --
    Man, you really need that seminar!
    1. Re:hence the produce aisle by Anonymous Coward · · Score: 0

      The produce aisle is the single place in the store that isn't all ads.

      You dont know the first thing about commercial produce. Fruits are frequently injected with dye or treated to be more "colorful" or appealing. There are mass amounts of engineering to make fruit and veggies more appealing and drawing to the consumer. Sure, its not graphical like packaged food products, but advertising absolutely exists.

      "damaged" fruits dont make it to store shelves. The ones that "look ugly" go into cans/ juices/ etc.

    2. Re:hence the produce aisle by LunaticTippy · · Score: 1
      Sure, its not graphical like packaged food products, but advertising absolutely exists.

      I disagree. By that logic, keeping the floor mopped is an ad. Does a tree advertise by dropping dead leaves?

      Semantics. I guess I'm bothered by blatant, explicit advertising. I'm not bothered that my grapefruit has been waxed. If my grapefruit asks if I've considered the new Ram TopHeavy 550 I'm going to get upset.

      --
      Man, you really need that seminar!
  36. not just half by brre · · Score: 4, Insightful
    half of it will be advertising

    No, all of it will be advertising.

    Consider a magazine with exactly one advertiser, entirely supported by that advertiser's dollars. These do exist. The "articles" are little different from the ads. The material identified as ads is at least presented honestly as persuasion, not information. The material identifed as articles is misrepresented as information when in fact it is persuasion.

    Take a look at the helpful health video running in the waiting room at your eye doctor, dentist, etc. Same deal. They're not blurring the line, they're obliterating the line between advertising and information.

    It will be no different in the supermarket. What advertising insiders call "short form programming" you will call ads. If the entire video was identified as ads, it would at least be presented as what it is. But it won't be; half of it will be passed off as "information".

    The result will be not just intrusive and annoying, it will be dishonest and misleading.

    1. Re:not just half by SgtChaireBourne · · Score: 1
      Not unlike most computer magazines these days.

      Try going back 10, 20 years before the MS plauge and check out the huge quantity and range of companies advertising in every issue. Nowadays, it's down to a handful and that probably gives them more influence, both directly and indirectly, than is healthy or reasonable.

      --
      Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
    2. Re:not just half by slughead · · Score: 1

      Consider a magazine with exactly one advertiser, entirely supported by that advertiser's dollars. These do exist. The "articles" are little different from the ads. The material identified as ads is at least presented honestly as persuasion, not information. The material identifed as articles is misrepresented as information when in fact it is persuasion.

      Hear, hear! I read the journal of the AMA, and they're ALWAYS talking about how people should go see "doctors." Scandalous.

  37. If they showed Sports or old Bugs Bunny cartoons by gurutc · · Score: 1

    I'd be all over the produce section. I remember watching 'Kill the Wabbit' while standing in line for a rollercoaster at an amusement park years ago. It made waiting in line almost fun.

    --
    Moderation in All Things... Especially Moderation - gurutc
  38. College = teh roxor by everphilski · · Score: 1

    I moved every 6 months in college (dorm life) therefore I got all my club cards right as I was leaving one room to move to the next. If you butcher the spelling of your name well enough the annoying mailers never quite make it to your new dorm across campus, and the grocery store / club doesn't know your true identity.

    And kids, NEVER i mean NEVER fill out a credit card application from a credit card company that shows up on campus. I don't care if the T-shirt is free. I was smart enough never to do it but I know people who were not so lucky.

  39. ear plugs by __aadxzo5882 · · Score: 1

    I'm already using earplugs to cover the SO's snoring at night... guess I'll buy a spare set for using at the grocery store.

    1. Re:ear plugs by breech[ftc] · · Score: 1

      Yes, please do. Wear your ipods and turn them up. Plug your ears so that you can't hear someone sneak up behind you and thief your wallet/pda when you're not looking.

  40. Traffic by kevin_conaway · · Score: 1

    Anything other than the products themselves that cause people to stop in the middle of the aisle (especially the produce section!) is bad news in my book.

    The grocery stores in my area are packed enough as it is without people gawking at television screens and clogging up the aisles.

  41. Just like normal tv.... by Petaris · · Score: 1

    "half of which is advertising" So its the same as normal tv then. :p

    --
    ~Petaris "The world is open. Are you?"
  42. TV B-Gone by Anonymous Coward · · Score: 0

    This is an appropriate venue to advertise for my new favorite product:
            TV-B-Gone Universal TV Power Remote Control Keychain
    It's a keychain which turns off televisions.

  43. In other news... Microsoft employees revolting!!! by AppleTwoGuru · · Score: 0, Offtopic
  44. Unplug it... by triptolemus · · Score: 1

    I find it completely reasonable - as well as entertaining - to unplug those unruly flat-screen squak boxes that are hanging all over the supermarket.

    Silence is golden...

  45. Already seen this by thesandtiger · · Score: 1

    At Jewel supermarkets in Chicago they have flat-screens at the produce section and checkout already, and yeah, I imagine it'd be annoying as hell for the checkers.

    I don't know that I pay any attention to them when I shop - maybe other people do, but they don't do much for me other than make me very, very glad that I don't work at a supermarket.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  46. This is new? by teal_ · · Score: 1

    I've been seeing these at the Albertson's in Mountain View, CA for the last few months, at least. Big widescreen TVs with infomercials, one of which has Donald Trump in it (?!) and the others talk about this and that having anti-oxidents and what not. They also have these big TV's by the checkout lines but I don't remember what those talk about. 1/3 of all the checkout lines are now do-it-yourself, too.

  47. No no no! by Hoi+Polloi · · Score: 1

    Can't I just buy some frigg'n produce!? If I wanted to watch TV I'd just grab a box of Krispie Creams and sit on the couch.

    And by the way, this isn't the TV aisle, can you move so I can get some onions?

    --
    It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  48. Les Moonves is a moron. by BigBlockMopar · · Score: 1

    Seriously, who cares? Nobody really watches those screens anyway.

    Or watches them specifically to buy from their competitors? (The more annoying the commercial, the more likely I am to buy another product. I don't have a Dyson or an Oreck vacuum cleaner: I have a Hoover. And thanks, I'm not a hausfrau who is sufficiently ignorant of the laws of physics to believe in bagless vacuums not blowing fine clouds everywhere, nor do I wish to have a vacuum cleaner which is so much flimsy crap that it only weighs 8lbs.)

    Leslie Moonves at CBS has done a number of very stupid things over the past two years. Dan Rather's booting. Jack FM formats and David Lee Roth. The spite lawsuit against Howard Stern. And now this.

    Anyone wanna bet that Howard and Robin are going to have a field day with this one?

    --
    Fire and Meat. Yummy.
    1. Re:Les Moonves is a moron. by stuktongue · · Score: 1

      You made an interesting post, so I'd like to respond a little, just to make conversation. Most all of what I'll say is probably off topic.

      Did you watch Howard Stern on the David Letterman show last week (or whenever it was... TiVo user here)? I like Howard Stern... I really do... but I'm not sure he helped his public opinion situation much with that interview. David Letterman did a good job of representing the side of reason on several of Howard's rants, for instance, IMO making Howard come off like a low-grade lunatic (which he does like to do for laughs from time to time). Not so good, in my view. But, it will be interesting to see how that all plays out. Hopefully, Howard has a good lawyer.

      I won't argue the Dan Rather comment, because I am ignorant of the facts. Regarding the radio-related comments, however, I do have a couple responses. First, regarding Adam Carolla, David Lee Roth, and so on: These guys have a helluva pair of shoes to fill, as I'm pretty sure you're aware. No one should expect them to instantly garner the ratings Howard commanded after twenty years of broadcasting--it just isn't realistic at all. (Note that I'm not saying you have such expectations.) Anyone backfilling Howard Stern would most likely need YEARS of airplay to build anything near the same audience. My guess is that network executives (or whoever makes these sorts of decisions) won't give them that much time; if they don't deliver on a short timeline they'll be out. I'm guessing a year or two max, but who knows. This just seems to be the way media works these days. It's very unfortunate, IMO, but there it is.

      Regardless of all that, it is my understanding that Howard's departure is mostly a function of the spate of FCC sanctions that rained down on him (and other edgy shows) and the resulting clamp-downs stations made in self defense. So, yes, radio execs play a part in this, but it's just as much (or moreso) Howard's desire to push the envelope that led to his departure. At least, that's how I see it. Maybe you see it differently?

      Finally, on the "Jack FM" format item: I don't think this is such a bad thing. Frankly, I didn't know "Jack FM" was a CBS invention; it only recently (a year ago) came into my market (Los Angeles). Here, it replaced a well-liked station (Arrow 93.1), which catered to the classis rock crowd. Yes, "Jack FM" more or less does away with DJs (there is the voiceover "virtual DJ"), but IMO this isn't such a bad thing. I can understand missing the human element if you happen to have good human element in your area, but I find most of the DJs in L.A. to be annoying as hell, so their elimination is no big loss to me. I listen to music stations to hear music; "Jack FM" plays a much better selection of music I like to listen to, with MUCH better fidelity than ANY other station in L.A. (or anywhere else I've listened to FM radio). I don't know if it's significantly less compression, or more transparent electronics, or both, but they seem to me to be near "audiophile quality," if you'll pardon the use of that term.

      Anyway, this's all just my opinion. Thanks, slashdot, for letting me express my thoughts....

      Take it easy.

  49. Re:In other news... Microsoft employees revolting! by Rob+T+Firefly · · Score: 2, Funny

    Microsoft employees revolting!!!

    They certainly are! *rimshot*

  50. more damned electronic noise by pileated · · Score: 1

    in the grocery store. it's already got enough noise/video pollution to make me think i've stumbled into the game section of my local video store by mistake.

    i have to agree with the person looking for some measurment to weed out advertising types at birth. maybe send them to school as taxidermists or something.

    advertising is the bane of our age but many take it for granted, like a person who never realizes that not all people eat macaroni and cheese prepared from a box for every meal. there is more to life than clever lies from advertisers. i wonder if we'll ever escape it enough to see just how pernicious it is. my guess is no.

    on the other hand maybe i can take advantage of it. anybody want to buy some "quiet?" i'll have commercials up next week...............

  51. reminds me of that tom cruise movie by nxracer · · Score: 1

    soon they'll be implanting chips in us at birth so the advertizers know who we are and will feed ads to the screen based on our 'preferences'

    1. Re:reminds me of that tom cruise movie by Anonymous Coward · · Score: 0

      They'll be implanting the chips in the retina, so there'll no longer be a need for a screen.

  52. Good money making opportunity... by Anonymous Coward · · Score: 0

    ... for lawyers. I can't wait when someone sues SignStorey, CBS and the supermarket for an accident, caused by the distruction of the tv screen.

  53. Yet another reason to avoid the megamart by Anonymous Coward · · Score: 0

    It's not enough that they've started running this crap at the checkout at most megamarts (and most large grocery stores belong to one of three or four national chains) but they've got to ambush shoppers in the aisles now?

    Yet another reason to frequent your locally owned and operated grocer.

  54. It's already out there. by kilodelta · · Score: 1

    The Shaw's in my neck of the woods has one of these beasts hanging near the deli section. But there aren't self scanners in the store. What the hell.

    Its easy for me to ignore since I usually shop with headphones plugged into my ears. Makes for a less stressful experience.

    But I can imagine that just like Muzak, this will get on your nerves if you see it more than once a day. Sort of like those little interesting billboards they put in some laundromats. They only start to suck when the same one has been up for months on end.

  55. so a coupon in the paper by BitterAndDrunk · · Score: 1

    Is also a rip-off?

    --
    You better watch out, there may be dogs about . . .
    1. Re:so a coupon in the paper by cubicledrone · · Score: 1

      Is also a rip-off?

      a) Changing the subject

      b) Coupons don't require people to hand over their credit report

      c) Coupons apply to one product

      d) Coupons are usually provided by manufacturers

      So no, coupons are not a ripoff. Yet.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    2. Re:so a coupon in the paper by BitterAndDrunk · · Score: 1
      No change of subject - this is a price differential associated with a product. Same as the grocery store thang.

      Perhaps this is a different card than I'm used to - you're talking about a Kroger/Jewel preferred shopper card, right? Jewel's card don't require an SSN, only a home address and DL number. There's no "approval" process for them anyway. You get your card and you're good to go.

      Personally I don't know if I'd consider it a rip-off. It's based on the same logic that existed 10 years ago: there are store specials for different products that are cheaper than the every day price. These specials change on a weekly/daily basis.
      The major differential is now you have to be part of the "preferred shopper" club. Again, there's no credit report with this thing. Hell, you can put together totally bogus information and get a card.

      --
      You better watch out, there may be dogs about . . .
    3. Re:so a coupon in the paper by cubicledrone · · Score: 1

      there are store specials for different products that are cheaper than the every day price

      And that's fine, because they are available to everyone equally, and people are not required to hand over information that is none of the store's business. When those prices are only available to a select few at the expense of everyone else, it's a ripoff.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  56. Car Wash Button Options by BigBlockMopar · · Score: 1

    Apparently some stations are now doing something so you have to decline a car wash before you can start the gas pumping after swiping your card too. To my understanding, my dad was waiting for about three minutes before figuring this out, and was *not* happy about it.

    Yeah, it's a little intrusive. Just a bit...

    Someone should hack those things to change the options, maybe a randomized thing based on some function of the date and the last digit of the card number, in order to make it seem like an urban legend until you see it for yourself:

    Would you like a car wash today?
    1. Yes, please.
    2. No thanks, I like my paint.
    --
    Fire and Meat. Yummy.
    1. Re:Car Wash Button Options by Firehed · · Score: 1

      Just change "paint" to "dirt and road salts" and then you can go after the gas station for abusive marketing. If intrusive ads aren't bad enough, the "company" insulting "their" customers certainly should cause some lost business.

      --
      How are sites slashdotted when nobody reads TFAs?
  57. Yeah, but look where you are by 192939495969798999 · · Score: 1

    Of course you're seeing that in Mountain View, CA. You might as well be on the starship enterprise compared to Central Ohio... let me fill you in. People here would be all, "look, maw! look, jim-bo! this store's got one o' them h-dee tee-vee's! well, shoot the horse and slap me silly, you some bitch monkey nuts!" and then queue the beer drinking, indoor-smoking, rival-school-color-car-flipping, backwoods hee-haw nonsense you probably sometimes see on the news...in Albertsons... on their HDTV.

    --
    stuff |
  58. What is wrong with ALL YOU PEOPLE??? by Baseball_Fan · · Score: 1
    This will probably encourage the trend of people listening to music or talking on the phone *all the time*, in this case just so they don't have to hear the advertisements. I fail to see how this could be successful.

    We brought this upon ourselves.

    Where were the people who complained when movie theaters started showing commercials before a movie starts? Where are the people who complained when theaters expanded these commercials to over 20 minutes before a movie starts? Did anyone stop going to the theater?

    Did anyone stop shopping at stores that plastered advertising in the parking lot? You know, the shopping centers that started installing advertising, like rotating posters telling you where to shop? Did anyone boycott stores that used that form of advertising?

    Or are people sheep? Do you see a coke product, not as traditional advertising, but as a product placement in a movie, and you go and buy it? Will you buy pizza hut pizza if you see Jessica Simpson eat it in a movie. Do you think eating that pizza will give you her body? Or do you think that drinking a budwiser beer will turn you into a sports star?

    Did anyone stop buying from a company that has no humans in their call centers? Did we say it is okay to be on hold for 30 minutes, while we listen to advertising, while trying to get the automated system to help up with a product we PAID for?

    Come on, we are the problem. They will keep selling us crap if we keep buying it. They will keep invading our sensibilities if we allow it.

    What is next? Will AT&T change the service agreement, so before each phone call, we will have to listen to a short 30 second recording... "This phone call was brought to you by Sam Adams, always a good chioce. Thank you for using AT&T, your call will now be completed".

    1. Re:What is wrong with ALL YOU PEOPLE??? by shambalagoon · · Score: 1

      Exactly right. The consumers could completely control the market if they would just stop buying from companies whose practices they dont support.

      Unfortunately, very few people do. And so we all suffer the fools who buy products from spammers, buy right after seeing an ad, buckle under to salesmen who push and push, and generally fall for the kind of marketing practices we all hate.

    2. Re:What is wrong with ALL YOU PEOPLE??? by pearlandopal · · Score: 2, Informative

      Yeah, actually I did. I don't shop at stores with obnoxious advertising, or patronize companies that have bad customer service/overseas non-understandable customer support. Just so you know: we're out here. Doesn't help any, but not everyone's an utter moron when it comes to consumer habits.

    3. Re:What is wrong with ALL YOU PEOPLE??? by corbettw · · Score: 2, Funny

      Will you buy pizza hut pizza if you see Jessica Simpson eat it in a movie.

      I think it's safe to say I'd buy just about anything after watching Jessica Simpson eat it. That woman can make the muppets sexy, fer cryin' out loud!

      --
      God invented whiskey so the Irish would not rule the world.
    4. Re:What is wrong with ALL YOU PEOPLE??? by JofCoRe · · Score: 1

      Where were the people who complained when movie theaters started showing commercials before a movie starts? Where are the people who complained when theaters expanded these commercials to over 20 minutes before a movie starts? Did anyone stop going to the theater?

      Actually, I did stop going to theaters... and advertising was one of the reasons. When Star Theaters started showing ads, I stopped going there and only went to AMC. Unfortunately AMC started showing ads too a few months later. I occasionally still make it to a theater for a movie that I want to see on the big screen (LoTR, Star Wars, etc)... But other than that, nope, don't really like the theaters anymore. Add in the insanely high ticket prices and the adolescents that just can't stop talking about so and so and their boyfriend and ohmygod and it's a real blast :)

      Unfortunately, it didn't seem to make any difference, as I hear that they still run those commercials @ the beginning. So yes, we're out there... we're just outnumbered by idiots :) And it seems as though society nowadays has moved away from "survival of the fittest" to something more like "survival of the dumbest"...

      --

      Place sig here.
    5. Re:What is wrong with ALL YOU PEOPLE??? by Baseball_Fan · · Score: 1
      Actually, I did stop going to theaters... and advertising was one of the reasons. When Star Theaters started showing ads, I stopped going there and only went to AMC. Unfortunately AMC started showing ads too a few months later. I occasionally still make it to a theater for a movie that I want to see on the big screen (LoTR, Star Wars, etc)... But other than that, nope, don't really like the theaters anymore. Add in the insanely high ticket prices and the adolescents that just can't stop talking about so and so and their boyfriend and ohmygod and it's a real blast :)

      Unfortunately, it didn't seem to make any difference, as I hear that they still run those commercials @ the beginning. So yes, we're out there... we're just outnumbered by idiots :) And it seems as though society nowadays has moved away from "survival of the fittest" to something more like "survival of the dumbest"...

      The theater chains say people like the advertising. I have an idea. If people like the advertising so much, why not show it at the end of the movie? LOL. How many would stay in their seats to watch the advertising?

      I don't go to the theaters very often. I mostly go to second run theaters, because they are mom and pop run, and they don't play advertising. They also charge about $2 per movie, and a popcorn costs half as much as the mega chain theaters. The second run theaters play the same movies, just two months later.

      Recently, one of the second run theaters started playing advertising, but in a different way. It was a slide show, with no audio, and it advertised local buisnesses, not Toyota or some cell phone carrier. And they were all slides- one slide was a picture of a realtors buisness card. Another slide was a picture of a pizza resturant. What made those ad's okay is they were not intrusive. The lights were not turned off. There was no audio blasting. And they only played them for a few minutes, not 20 minutes. It was still possible to chat with the group you came with, while waiting for the movie to start.

    6. Re:What is wrong with ALL YOU PEOPLE??? by JofCoRe · · Score: 1

      Yeah, I completely agree... Heh, I never thought of running them @ the end, that's a great counter-point to the theaters supposed reasoning!

      I too enjoy going to the "dollar shows" that I can find around... Unfortunately there seem to be less and less of them around nowadays :(

      I also agree with you on the "slide-show" advertising. I don't mind that at all. Most theaters I've ever been to have had that sort of advertising for many years, and as you said, it's not a big deal because it's not intrusive.

      It's when I go to the theater and have to sit through an extended version of the Ford commercial that I see on network television that it starts to bother me. :) (just using Ford as an example here because it was one of the first companies that started advertising in this way in my aread, and so it made an impression in my memory) I put up with it on network TV because that's how they pay for the shows and how they can have "free over the air broadcasts" (or in the case of cable, cheaper "basic" channels). But in the theater, I feel I've already paid a sizable fee to see the movie, and then even more for concessions, isn't that enough for them to make money? Do they really need to take on advertisers to "stay afloat" or are they just being greedy and trying to get as much money as they can..?

      Answers to these questions I do not know, however... but that's why I "vote with my wallet" and don't go to the big theaters a whole lot anymore. It's a shame too, because I really did enjoy going to movies every week with my friends "back in the day".... oh well, times change, now I just have my friends over on the weekends and we watch DVD's :)

      --

      Place sig here.
  59. Competition......... by OMRebel · · Score: 1

    Like I'd stop watching the mom beating the child in the middle of the aisle to watch something about nutrition!

  60. Disgusting by krbvroc1 · · Score: 1

    This is simply the evolution of popups into our physical world. More and more invasive advertising. Its not really advertising, its SPAM - unsoliticed and inserted at a place that is inappropriate.

    What about advertisement screens in the toilet stall so that you are subjected to ads while taking a crap? "Having a problem! Try Brand-X Laxative!".

    Clockwork Orange

  61. Ubiquitous advertising by blueZ3 · · Score: 1

    Am I the only one who is getting tired of being assaulted by video advertising everywhere? It's in the mall near my house--large plasma TVs scattered around the mall advertising movies, electronics, and the wonders of mall giftcards. It's in the grocery store, where LCD panels at the checkouts play food-channel type cooking soundbites and advertisements for the latest in precooked dinners.

    I don't mind ads that are billboards or signs, and I can generally put up with the ads they're inserting in Musak these days. But the combination is really annoying for some reason. All I can think of is the store Tom Cruise enters in Minority Report, where the TV is saying "Hello, Mr. ____, would you like to buy a turtleneck in green?"

    --
    Interested in a Flash-based MAME front end? Visit mame.danzbb.com
  62. How much cheaper would products be without ads ? by SgtChaireBourne · · Score: 1

    Advertising burns through cash in dot-com style. Cutting the ads back or completely away, would save a big chunk of the budget and allow the company to either reinvest the surplus back into the company, or undercut their competitors on price, or more likely just funnel the surplus in to the pockets of the management. Whichever way, or combination, ads aren't needed as much as MBAs like to think they are. Above a certain quantity or outside a certain time/place/demographic, it's just a waste of company money.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
  63. Oh c'mon now! by Anonymous Coward · · Score: 0

    They work in the produce section! If they could remember things for more than 8 minutes they'd be working in the meat department!

  64. Don't just turn them off, damage them. by Anonymous Coward · · Score: 0

    Rubberband, bent paperclip, cracked screen. Soon they'll realize that $100/day in revenue less $1000/week in repair costs is negative income.

  65. not a slashdot worthy topic by fortunatus · · Score: 1
    how the, um, bejeepers did this story get posted?

    i'm sorry, but i can't see where this is any kind of interesting development in the tech world...

    is it really "news for nerds"..."stuff that matters"?

    1. Re:not a slashdot worthy topic by freeweed · · Score: 1

      how the, um, bejeepers did your comment get posted?

      i'm sorry, but i can't see where this is any kind of interesting comment on the tech world...

      is it really "news for nerds"..."stuff that matters"?

      --
      Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
  66. I'll trade you by Anonymous Coward · · Score: 0

    I've got a wife that won't go into the grocery store until there's nothing in the house. She's sole-bread-winner while I'm back in school so I offer to get the groceries myself. She apparently hates whatever I pick out (even though she always denies this no matter how hard I try to secretly monitor what she eats, what brands, what's more common so I can buy those things) and has demonstrated time and again that she has no concept of the cost of groceries (becuase she thinks $50 at a restaurant is somehow more fulfilling than $20 for bread, milk, pasta, etc.)

    Any ammount of my own money used for groceries just encourages her to not buy groceries (after all, we must have something in the house if I'm not dead yet) and she pretends to not know what we do and do not have ("oh, we ran out of that? But we bought some last week!" "Yeah, but we go through one a day and you said we only needed 2, even though I explained how soon it would run out." "No, we can't... I thought I saw some in the fridge yesterday" "Not unless yesterday was 6 days ago."

    Sorry, had to rant. She won't listen after all.

  67. Get over it. by Saeed+al-Sahaf · · Score: 2, Informative
    and constant harping about signing over your credit profile to avoid being charged penalties of up to 75% on food.

    You know that's not true. The issue of Club Cards has been hashed over and over here, but the bottom line is that most do not require any personal identifiers. That the stores give shoppers value in return allowing them to better understand purchase trends is not scandalous in the least except to the tinfoil hat crowd. Get over it.

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
    1. Re:Get over it. by XorNand · · Score: 3, Insightful

      I'm guessing that you're laughing to yourself about sticking it to The Man by putting down "I.P. Freely" on the card application? Have you ever, even once, used your club card in conjunction with a check or a credit card? Whoops. There goes your alter ego.

      --
      Entrepreneur : (noun), French for "unemployed"
    2. Re:Get over it. by Saeed+al-Sahaf · · Score: 1

      Have you gone to the trouble of actually reading the fine print? Are you saying that big corporations with a whole lot to lose in a class action suit are lieing when they say they are not connecting the CC info on the purchase with the club card? Just more from the tinfoil hat people.

      --
      "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
    3. Re:Get over it. by Mo+Bedda · · Score: 1

      Have you gone to the trouble of actually reading the fine print?

      Not recently, but if it is anything like most one-sided contracts, it probably includes clauses which release the vendor from any liablity and allows them to change the agreement without notice.

      Are you saying that big corporations with a whole lot to lose in a class action suit are lieing when they say they are not connecting the CC info on the purchase with the club card?

      In general, yes I do believe big corporations would lie about that. But in this case, you don't even have a signed agreement to dispute. Their agreement was with Mr. I. P. Freely, not you. Since you are using his club card, are you guilty of fraud? Identity theft? Good luck with your law suit from the class of liers. What sort of damage or injury did you suffer from them figuring out your lie?

      On one occassion, before my wife and I were married, a store objected to allowing her to use my club card with her credit card. Whether this was simply an over-zealous employee or something built into the data system I don't know. But in my experience, people who create and use corporate data systems rarely see, and even more rarely read, the laws and/or contracts which govern the data they are working with.

      Just more from the tinfoil hat people.

      I usually find them to be more insightful than the average rose colored glasses people.

  68. Better Yet by Aqua_boy17 · · Score: 1

    Get one of those watches with the universal remote contol. You could at least change it to something you like. Hours of fun at your fingertips while you drive the produce manager crazy.
    And while I'm here, there's got to be a couch potato joke lurking here somewhere but I've yet to find it.

    --
    What if the Hokey Pokey really is what it's all about?
    1. Re:Better Yet by triptolemus · · Score: 1

      actually, as somoene suggested above, I just broke down and dropped $25 on a tv-b-gone... a pretty red one - http://www.tvbgone.com/

      it should arrive in a few days... joy.

  69. Finally... by Dracolytch · · Score: 1

    An excuse to buy one of these puppies: http://www.thinkgeek.com/gadgets/electronic/755e/

    I've been threatening to take one of these to my local sports bar (2 dozen TVs, at least) and watch the hilarity ensue. Too bad they got the best wings in town and I don't want to get keel-hauled by the "regulars".

    Turn off the TVs in the supermarket? Hell yeah.

    ~D

    --
    This sig has been enciphered with a one-time pad. It could say almost anything.
  70. television plays to vegetables by sharrestom · · Score: 1

    Who knew.

  71. Make's me want to do violence. by mikej · · Score: 1

    I'm not an irrational person. I'm not an inherently aggressive person. I can't lie to you, though: This idea arouses an image of physical destruction, specifically me throwing canned vegetables at these screens. I find grocery shopping to be a chore in the first place, something which I have to concentrate on in order to do well. I don't want a screen in constant view trying to change my attitudes about my brand of butter.

    --
    Ideology breeds Hypocrisy. Just how much is up to you.
    1. Re:Make's me want to do violence. by Calaf · · Score: 1

      I feel the same way. Given that they will be placed in the produce section, I foresee a dramatic increase in the number of monitor 'accidents' involving squeezed grapefruit juice and tomato guts.

  72. Oh Jeez! by Ragnar+Bocephus · · Score: 1

    Sounds like another good reason to take your MP3 player shopping.

  73. Infinitely worse by Roadkills-R-Us · · Score: 1

    because now the TV junkies will stop and stare at the monitors and clog the superarket aisles.

    If this shows up at HEB, I'm going elsewhere.

  74. Now we need a heads-up-display with adblockers by poopie · · Score: 1

    I'll be damned if I'm going to watch commercials in the friggin' supermarket. I'll find another local market or... gasp... shop at costco. Somehow, I don't think costco's going to be putting 100's of TVs in their warehouses along each aisle just to spew advertising.

    I don't view ads on my computer. I don't watch commercials on TV. I throw away all junk mail at my mailbox. All my numbers are on the do-not-call list. I don't subscribe to any magazines or newspapers.

    When computers get good enough to do real-time visual adblocking, I'll be the first one wearing some VR headset that filters out billboards, logos, and everything else that's advertising related.

  75. Hey Einstein by ReidMaynard · · Score: 1

    The opposite of discount is not penalty. How about student discounts? or Senior discounts? If I park incorrectly in a public place, I may get a monitary penalty, but that doesn't mean everyone else got a parking discount.

    --
    -- www.globaltics.net

    Political discussion for a new world

    1. Re:Hey Einstein by cubicledrone · · Score: 1

      The opposite of discount is not penalty.

      It is when the correct price is the club card price.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    2. Re:Hey Einstein by Obfuscant · · Score: 1
      It is when the correct price is the club card price.

      Wow. Someone who can define "the correct price" for every item being sold. I've never met anyone like that before.

      So, if one store in town charges a dime more than the "club price" at another store for something to everyone who shops there, they are "ripping people off" by not charging "the correct price"?

      Your argument is marred by the existance of certain facts. The prime fact is that nobody is forced to divulge anything to anyone to get a discount card.

      IF a store said "fill out this form and after we do a credit check we'll mail you the discount card", you'd have a point. They don't. At every store I've ever been to with these cards, they will happily hand you a card to use on the current purchase, and I've even had checkers swipe their own cards so I get the discount even after I've said I don't want a card of my own.

      That almost looks to me like I'm being FORCED to pay the club price for things! Hey, force me to take a discount. That's fine by me. Why is it a problem for you?

      Another fact that you've overlooked is that the existance of the Club cards is not solely for gathering specific data about specific shoppers. They serve two other purposes. 1) Generic demographics are still valuable. "A shopper who buys product X also buys product Y" could be valuable. 2) A shopper who thinks he is "sticking it to the man" by using an 'anonymous' discount card is more likely to shop at that store and more likely to buy more things when he does.

      This is even less of an issue than the old Radio Shak practice of demanding your name for a sale. The checker who just rang you up won't see the fake data you put on the form, so she'll have no idea your name is fake when you write down "Frank Furter".

    3. Re:Hey Einstein by Dr_Barnowl · · Score: 1


      "Discount" is a misnomer. You think it's a discount? It's not.

      The card scheme has to be paid for. It costs money to print cards, run the database that collates the data, money for the analysts.

      The reason that these cards exist is because of a piece of research regarded as a classic in the marketing community ; that the bulk of supermarket profits are from a small subset of customers. These schemes were set up to research the profiles of these customers. A supermarket with this kind of data can restructure their shelves and stocks to encourage the custom of these "prime" customers and discourage the ones that have low profit thresholds.

      Not unsurprisingly, the kind of customer that provides the greatest profits is not the kind of customer that benefits most from "low, low" prices.

      Supermarkets are not going to sell at a loss ; so

        - Their costs have increased (because of the cards)
        - They have to assume that given the choice, all their customers will take the card, and set their prices accordingly. Therefore the "card" price is the normal price with normal margins (which have now gone up because of the increased cost of the card system).
        - The non-card price is just gravy. Depending on how determined the supermarket is to gain coverage for their database, they will set their non-card prices anywhere from "higher" to "punitive".

      In other words, the supermarkets using these schemes are not interested in the business of single mothers and other unprofitable undesirables.

    4. Re:Hey Einstein by cubicledrone · · Score: 1

      Wow. Someone who can define "the correct price" for every item being sold. I've never met anyone like that before.

      Well it ain't twice the club card price. That much is fairly obvious.

      So, if one store in town charges a dime more than the "club price" at another store for something to everyone who shops there, they are "ripping people off" by not charging "the correct price"?

      Thank you for attempting to reduce the argument to the absurd. It didn't work. A dime is one thing. 75% is another.

      Your argument is marred by the existance of certain facts. The prime fact is that nobody is forced to divulge anything to anyone to get a discount card.

      No. They're just forced to get a discount card or they pay ripoff prices. The fact that a store is allowed to charge a price that is sometimes TWICE the actual price is flat out wrong on its face, club cards and other assorted horseshit notwithstanding.

      Why is it a problem for you?

      If even one customer is being ripped off, it's wrong. Period.

      They serve two other purposes. 1) Generic demographics are still valuable. "A shopper who buys product X also buys product Y" could be valuable.

      They can get that information right out of the cash register. They don't have to charge double.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    5. Re:Hey Einstein by cubicledrone · · Score: 1

      A supermarket with this kind of data can restructure their shelves and stocks to encourage the custom of these "prime" customers and discourage the ones that have low profit thresholds.

      And price gouge everyone else.

      The non-card price is just gravy.

      You misspelled "ripoff."

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  76. I will actively boycott stores with this by WillAffleckUW · · Score: 0, Redundant

    I'm shopping, not a captive audience!

    Wonder if permanent marker will work well on the screens?

    --
    -- Tigger warning: This post may contain tiggers! --
    1. Re:I will actively boycott stores with this by Senzei · · Score: 1
      Wonder if permanent marker will work well on the screens?

      You already are in the produce department. See how well the thing holds up under heavy tomato shelling. If that doesn't work, move up the ladder of heavy ordinance: apple, potato, coconut, pineapple, watermelon.

      What does it say about this concept that my first thought was of the most entertaining way to disable it using whatever is handy?

      --
      Slashdot: Where anecdotes and generalizations can be freely substituted for facts, logic, or intelligence
  77. Well, they gotta do something by barzok · · Score: 1

    CBS Radio isn't making a dime now that you-know-who went to Sirius, and they'll have to pay for all his legal bills when the lawsuit they filed against him gets dismissed - or the massive countersuit that'll be filed if it isn't dismissed due to a clueless judge.

    They need the revenue stream.

  78. Advertising all around by thewiz · · Score: 1

    I work in an office building where there's a 60" plasma screen TV by the guards desk and 15" LCD TVs in the elevators. I wish they played informational healthy eating tips and commercials only; instead, they play Fox News 24-7.

    --
    If "disco" means "I learn" in Latin, does "discothèque" mean "I learn technology"?
  79. gaak! by Anonymous Coward · · Score: 0

    I am SO thankful that my wife does the grocery shopping. There have been things that flash leds and stick out in the narrow aisles now for a few year -- then video screens with ads on them?! What's next, some mechanical arm grabs your ankle as you walk by and forces you answer some sort of e-opinion polls to be released?

  80. Gas stations in Canada have these now by flanman · · Score: 1

    I think it's Esso's that have these now.

    The damned things start at you as soon as you put your credit card in and start filling up.

    They are annoying as hell, add no value and are filled with ads.

    Suffice to say that I boycott Esso.

  81. A job for t.v. b-gone by mrraven · · Score: 1

    If these things are run on ordinary t.v. monitors they can be turned off with the t.v. b-gone universal remote. At some point people have to fight back against the big brotherish aspects of our society. Thus far at least the telescreen has an off switch. And no I have no association whatsoever with the t.v. b-gone people I just think it's cool.

    http://www.tvbgone.com/cfe_tvbg_main.php

    --
    Tired of all the isms, don't exploit people as an employer, or a government, mmmmK?
  82. You're not listening to me by LunaticTippy · · Score: 1
    I'm not defending the practice of these cards.

    The stores think they can get away with this bullshit. Charging more for things then putting prices back the way they were with some lame-ass card? Won't work on me, or anyone old enough to remember the happier times before these became popular.

    So, if you can't beat 'em, fuck them at their own game!

    Use bogus cards, use somebody else's card, use a new card every time. Their puny attempt at gathering data is hopelessly corrupted. They lose money every time you get a new card. Someday it will become apparent that this is costing them money and the madness just might stop!

    I guess we have different ways of dealing with abuse like this. If I can find a solution that

    Gives me what I want
    Costs the bastards
    Makes me laugh

    then I think I just won.

    --
    Man, you really need that seminar!
  83. Obligatory Bill Hicks Quote by jnana · · Score: 1
    I can't find the full comedy sketch, but here's a quote that I'm sure captures the feelings of many of us:

    "If anyone here works in marketing or advertising .... kill yourself. Seriously ... there's no punchline coming ... there's no rationalisation for what you do, you're filling the world with bile and garbage, you're fucked and you're fucking us ... kill yourself now."

    -- Bill Hicks --

  84. sounds like... by benow · · Score: 1

    ...another reason to have groceries delivered.

  85. Predictions: A run on remotes by 955301 · · Score: 1


    I predict that there will be a run on these little babies:

    http://www.thinkgeek.com/gadgets/electronic/755e/

    I'll be turning off the displays every chance I get.

    --
    You are checking your backups, aren't you?
  86. Already at Albertson's grocery... by markana · · Score: 1

    In the produce section, and at each checkout line. Already conditioned to tune them out....

  87. sig link doesn't wrok by Anonymous Coward · · Score: 0

    FYI your sig link doesn't work... do you know where that article is now?

  88. I predict that... by KC7GR · · Score: 1

    ...this project will cause sales of TV B Gone devices to skyrocket.

    Mine works very well, thank you. If my local Safeway pulls this crap, I expect to put the little widget to good use. ;-)

    --

    Bruce Lane, KC7GR,

    Blue Feather Technologies

  89. Stupid TV Ads in Public Places by Lew+Payne · · Score: 1

    Department stores already have product ads running on flat-screen TV's (especially in the perfume section). MacDonald's has TV ads running at the order line. My post office has stupid TV ads running while waiting in line. Now my grocery store too?

    THANK HEAVENS FOR TV-B-GONE!

  90. Walmart Sickness by Dareth · · Score: 1

    I have found that anyone who spends more than say 10-15 minutes in Walmart gets "Walmart Sickness" where they appear slightly intoxicated and more aggressive than usual. Course this is the South, that may be normal behavior *wink*.

    The screens that play repetative loops, especially Martina McBride singing "How Far" again and again and again... well that just doesn't help.

    How about interactive screens that tell me where the hell they have moved the item(s) I am looking for? Oh, they want me to buy their overstocked product instead. Ah, clever aren't they.

    --

    I only look human.
    My mother is a halfling and my dad is an ogre, so that makes me an Ogreling
  91. It's called Wonkavision by metamatic · · Score: 1

    The problem is the cost of making a 3 ton chocolate bar.

    --
    GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  92. Instant Mash by ExampleUserAccount · · Score: 1

    In the supermarket there is music while you work
    It drives you crazy, sends you screaming for the door
    Work there for a year or two and you can get to like it
    I don't work in supermarkets anymore
    - from Instant Mash by Joe Jackson 1979

    I will be avoiding supermarkets with this garbage in the aisles.

  93. But... by n6kuy · · Score: 1

    Corn, Beans and Squash have always been on the produce aisle.....

    --
    If you disagree with me on social issues, then it's pretty clear that you are a narrow-minded bigot.
  94. Club cards are harmless IF... by KC7GR · · Score: 1

    ...you simply give phony information on the application. The stores I've got the things with don't care, and don't do any sort of identity check prior to issuing the things.

    Example: My own card references a PO box in Berkeley, CA that hasn't been used in years, the wrong Zip code for that box, and a name borrowed from one of the pioneers of the Amateur Radio Service.

    Granted, the stores may eventually change their rules to get the silly cards, but I'd wager there'll still be ways to 'beat the system' as it were.

    --

    Bruce Lane, KC7GR,

    Blue Feather Technologies

  95. That's It! by aquatone282 · · Score: 1

    I'm moving to the Yukon.

    --
    What?
  96. Excellent! by heisencat · · Score: 1

    My TV-B-Gone just arrived yesterday. This'll be fun!

    --
    We only want a quiet place to finish working while God eats our brains.
    --Bruce Sterling
  97. Ads, Ads, Ads. by triso · · Score: 1
    Each loop consists of about 8 minutes, half of which is advertising.
    I'm shocked! Only half advertising. Imagine the fun they could have with celebrity cooking. Dr. Phil and Oprah make and eat an entire Duncan Hines chocolate cake, Elvis could show us some tricks with Jif peanut butter and Chiquita banana sandwiches and even JLo and Tyra hoover down a jumbo sized bag of Lay's potato chips with Kraft chip dip.
  98. Great! by Kili · · Score: 1

    Just Great! So your telling me they're gonna put a very annoying repeating message right next to the guy with the butcher knife!?!?

  99. won't be where I shop by cascadingstylesheet · · Score: 1

    Everything is super-cheap, and stacked to the ceiling. You either bring your own bags, or buy some from them, or use their leftover boxes.

    No *way* are they going to be wasting space on something like this. And the advertisers wouldn't want our eyeballs (those of us who shop there) anyway.

  100. oh . . . my . . . god by BitterAndDrunk · · Score: 1
    we've been over this but you choose to ignore it:
    The price breaks are for promotional specials. Grocery stores have always done this, the only difference is they now want to use cards to track stuff. (whether or not they should be tracking us is non-relevant to your assertion)

    The prices are BELOW their normal everyday prices and the goods basket revolves on a weekly basis. Just like it always did. It's an incentive to get more shoppers in the door with the expectation that they're still going to buy goods that are not on sale.

    Now if you can back up an assertion that they've upcharged everything and now gouge on all but the promotionals, heck I'll even take an intarweb blog as a beginning of proof, then you've got something.

    Otherwise this is just Chicken Little stuff. And we should probably change nicks.

    --
    You better watch out, there may be dogs about . . .