A Working Economy Without DRM?
Tilted Equilibrium asks: "In a few weeks, our school will be hosting a panel on DRM with several respected individuals. In advance of the panel, I have been doing some research on the topic and thinking about it in my free time. In economics, we learn that the price of a product is determined essentially by supply and demand. Without a DRM in place, we are capable of making as many copies of a piece of content as we want and seeding it onto the net. How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?"
Most likely, you don't. But in large part you're creating a strawman, by specifying exactly the situation in which it is most difficult to make a profit.
It's entirely possible that the Internet will mean the end of $200M productions, because unless you can get your money back in the theater (I'm focusing on movies because they're the only things that fit your specifications), you can't make it back.
Maybe. I'm not absolutely convinced of that. I think DVD releases with lots of extras, including some that aren't digital, are a good model. Obviously, movie theaters have a workable model. There may be other approaches that can work. Any approach that offers the consumer real value for their money will work. People *want* to spend money on entertainment.
And, honestly, outside of movies, what other media meets your requirements? Not music. Music is cheap to make. Sure, it's likely that in a fully DRM-free Internet age that musicians won't be mega-millionaires, but I consider that a good thing. I think it would be great if we could support more musicians with decent incomes, instead of the smaller number with insane incomes. Heck, even if there aren't more of them, maybe they'll live longer and make more great music if we don't give them heroin and Ferraris.
I agree with Eric Flint's essay, found in the Free Library on baen.com: Until there's some way to make music/movies/books that doesn't require musicians/actors/directors/authors, and until people stop wanting those materials, there *will* be ways to make money off of them. It's just a matter of finding them. And, perhaps, accepting that people don't really need millions for doing what they love.
Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?"
Ask Apple, they are doing so today. Sure they use DRM but the way they work sales would not really be hampered much by them not doing so - after all, I can download any song for free today but I choose to buy through ITMS.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
You don't.. you sell something other than the tracks.
You create a completely different model now that people expect the tracks in digital form for free (or will risk an RIAA lawsuit to get them).
you make your money on tours, tshirts, or making amazingly badass CD packaging (see: Tool - 10,000 Days) that makes it worth picking up a hard copy.
Or, you make your money by giving people valuable merchandise or preferred seating at concerts for joining your fan club.
You can't create demand for something that can be infinitely and freely copied.
http://www.babysmasher.com
http://www.openingbands.com
How will we ever be free of our music executive overlords if we don't offer something *tenable* in terms of a workable economy...will people be moved to support the artists beyond having a "warm, fuzzy feeling?"
The thing is, if you market the shiny case, people will buy it. At least, the market thus far proves that to be true. Me, myself, I tend to be a huge "pirate", but I'll pay for something I think is worth it, even after getting it for free. That can't be said for most. But, irregardless, the masses will pay for it. At least so far. I guess my point is, make quality, make people think it's worth paying for, and I'd hope most would. Maybe I'm an idealist though......
that's the real question.
if you want the publishing company or the middle-man to make money.... you're raised the big question.
if you want the creator to make money, then there's money to be had in licensing
and if you want the actor/writer/musican to make money, then non-replicable experiences (personal talks, live concerts, live theatre, etc.) are the way to go.
(personal appearances recommended by an anonymous coward.... i have nothing else to add to this one).
The answer is scale, or rather lack of it.
I think the future landscape is better suited for small players, unless of course the landscape is ruined.
Doesn't that sound familiar?
So basically what apple is selling is not the song itself, but rather the assurance that it would be of a certain quality, the time saved on searching for it, and also the assurance that RIAA commandos won't break into your house in the middle of the night and proceed to fuck you in the ass.
IMO,you set a target profit amount for the product & once that is achieved,the company should not worry about the no. of copies that has been made.
My 2c.
Wincopy
To a large extent I think there is some truth to having an issue with making money by selling the virtual parts. It becomes even truer the more that is what you are selling.
However there is something to be said for convenience. I'm willing to pay some premium for always high quality recordings, no viruses, good selection, and other things that file swapping has a great deal of difficulty with. This depends on what you time is worth and how much is charged. Itunes has made pretty good with this even though many still do not use it (I don't - I don't like enough music to bother).
The other is many people (especially myself) like physical copies and the extra's that go with them. Nice jacket insets, quality backup (though this is much less the case now - most are skimping on quality control), hard copy manuals, all sorts of things. Just stuff I can not get by downloading.
And, lastly, support. For consumer items this may not be such a big deal - what support on downloaded MP3's? But for software with a business that can mean a whole lot. Really, what most businesses are paying Microsoft is thier support. This comes in several forms - large list of supported hardware, listening to important demands, and other types of things (little to none is getting phone support, you have your IT staff or another company to deal with that). For most businesses that switch to linux this also tends to be the case - Microsoft didn't listen to the demands, found some peice of hardware didn't really work well (for instance you need real time data encoding and you can not set the Kernel to the modes you need), or maybe need to dink with the code.
In short, there are lots of things to sell. In some markets it may not be that great, in others it may be where all the money is. It also depends on what you are viewing as your product - if it is only the string of bits being copied then you are screwed - DRM or not (it *will* be broken and once it is then back to unlimited supply, and probably broken quickly and much cheaper than the DRM that you produced). In the end, that is reality and you can not fight it succesfully. You can debate if it will end up good or not, but it will not stop it from occuring.
------- Sorry about the spelling, I suffer from two problems. Dyslexia makes it difficult to spell well, lazy makes it
Without DRM, information goods are what economists call "public goods". Public goods are non-excludable, which means that if you supply them to one person you are effectively supplying them to everyone. And they are non-rival, meaning that if you give them away, you still have them.
Public goods sound nice, but unfortunately they cause big economic problems. It is a classic theorem of economics that public goods are under-produced. There is no effective way to get paid for the investment needed to produce them because there is no way to charge for them. A canonical public good is clean air. Pretty hard to get people to pay money to clean the air, because clean air benefits everyone and cannot be limited to just certain people.
DRM turns information goods into private goods. Now they can be sold and owned. They become excludable. The investment needed to produce them can be recovered by charging for their sale.
Further, it is a theorem of economics that in the long run, competition will force prices to the level of manufacturing costs. As goods become popular, the investment needed to produce them will dwindle in proportion to the number of goods produced, and their prices will fall. In a DRM system, popular information goods will be inexpensive, and well supplied. There will be no shortages.
DRM is an optimal way to manage information goods.
The same way it worked before DRM. You are making a ridiculous assumption that DRM is the only thing that prevents someone from distriduting copies of copyrighted works. That is utterly false. There is this thing called copyright law that works just fine without DRM. Photocopiers didn't kill the book publishers. Tape recorders didn't kill music industry. VCRs *multiplied* the profits of the movie industry, despite the fact that certain studios nearly had them outlawed.
For this reason your question is either biased or stupid or both. Turns out it is entirely possible to have a viable economy without infringing on the consumers' fair use rights or first sale doctrine. Who would have thunk!
___
If you think big enough, you'll never have to do it.
Why do folks still buy copies of Shakespeare's plays or Beethoven's symphonies? They aren't even protected by copyright let alone by DRM.
There is always a business to be made out of selling value, even if the content itself is free.
Besides, given a reasonable choice most people will be mostly honest most of the time. If they're able to buy music or a movie they want at a price they consider fair in the format they want most will choose to do so. Take the money where you can get it; don't worry about the rest. As for the rest of the folks, most of them wouldn't buy your music or movie if they couldn't copy it. Its not important to them; that's why they were willing to make do with a mere copy.
Moderating "-1, Disagree" is simple censorship. Have the guts to post your opinion.
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?
Simple: in addition to selling the music, you give people something else that requires no manufacturing cost, but is in finite supply, such as special "pre-sale" access to concert tickets. Fans are a lot more willing to give you their money when you offer a carrot, rather than threaten the stick.
Push Button, Receive Bacon
If your target audience is only joe six-pack, and you're providing something that can readily be duplicated (with the duplicate being just as good as the original), then I'd say you don't have a great business model anyway. I don't see a clear case for any inherent moral right to make money in that situation.
Only thing I saw DRM do is stop a Backstreet Boys CD from working on my exgf's portable CD/DVD player.
DRM doesn't stop online piracy anymore than a speedbump in your driveway slows interstate traffic.
God spoke to me.
http://www.baen.com./
Scroll through the obit, then go to the Library (Free Samples) section, and see what author Eric Flint has to say. Or, just pick a book and read it!
Enormous, multi-year in some cases, initial creative effort? Check.
Profit? CHECK!
Baen gets it.
1. Alturism
2. Advertising
3. Entertainment of the creator (hobby, appreciation of fame, etc.)
A slashdotter who didn't build his own computer is like a Jedi who didn't build his own lightsaber.
What would get me away from my computer and cause me to get my lazy ass over to a music store to buy some overpriced CD? Free apple-glazed jelly doughnuts. But seriously, I have thousands of MP3s (all of them absolutely legal, naturally...), well tagged and organized. However, there's little pride that comes with such a collection. Everyone and their uncle have tons of MP3s. I even sold my iPod on ebay ever since my boss got one.
Why do people collect stamps and not digital photos of stamps? Because there is some material value in the former and none in the latter. When someone comes over to my house and I wish to brag, I don't show them a CD folder and say: "Hey, here are the hundreds of movies I ripped." No, I show them my collection of thousands of DVDs that cost me lots of money.
Music CDs and CD cases look too utilitarian. There's no art there other than music on the CD. Perhaps the industry should think about redesigning the old and tired jewel case. Make it the size of an LP case. I am not joking: if I am to spend $20-30 on a CD album it might as well come with 12 x 12 cover art.
With themarket, as with the law, your goal should be to make it easier to do what is right than to do what is wrong. If you do anything else, you encourage people to do wrong, and you reduce the level of respect for the 'wrong' distinction.
... why would you go to a P2P network without the administrative wherewithall to support that.
Witness Napster, Kazaa and other P2P software applications. They didn't win in the marketplace of people's time BECAUSE they had legal issues; they won IN SPITE of those issues. Look at how popular i-Tunes is. I-Tunes has a massive mark-up. I mean hell, you pay 75% or more of the same price required to support making and shipping and selling tons of plastic, without that overhead. And it has DRM, and lower quality than the CDs.
If you had a music sales system where:
* Music could be sent to directly to _any_ player,
* Where it was easier to find quality music that you wanted to hear than I-Tunes,
* Where you didn't have to whip out your credit card every two minutes,
* And you could have the high-quality music for your home stereo system, and the smaller, lower quality music for your portable, without restrictions
Compare spending 99 cents and getting a song and a squishy happy feeling to not spending any money and getting who knows what, but definitely not the squishy feeling.
Ultimately, as a whole human race, we are interested in producing capital, products, ideas, etc which are of some value to us. Economics is a fairly successful mode of organization, but ultimately we have no reason to be interested specifically in supply and demand, or other artefacts of economics, unless economics happens to be the way in which we choose to organize ourselves. The open source movement has shown that we can produce things of value without the guidance of traditional economics, so when looking to the future we must broaden the question that we ask: not "how can open source software take part in a traditional economy?", but "what can we learn from open source about different, non-economic modes of organizing a civilization?"
I don't see anything wrong with getting paid for mentioning / exhibiting brands (or even arguments) in your art. This is already commonplace in movies, and has been done on occasion by high-profile musicians and novelists.
Given that most people seem to have little against advertising, as long as the ads are good (but typically has a lot against many very bland commercials that litter our mass media), this seems like a win-win situation to me.
But those theories are all based around ideals of perfect or near-perfect competition. We are, obviously, nowhere near that in most markets. This is especially true of the entertainment field. The music industry is best described as an oligopoly, with there being a small number of major labels who hold a vast portion of the market. Sure, there are minor labels, but they push nowhere near the volume of the major labels.
It's questionable how well such elementary theories hold up when you consider the often convoluted legal and tax systems of many western nations. Those can have a significant impact on the ability of people to freely enter and leave markets, which in turn impacts directly on the validity of many of the Economics 101 theories.
Music sale profits vs touring profits: Bands make more from touring than they do music sale profits.
I don't know this person. However im really suprised at some of the responses. A few were quite... rude almost. What ever. Don't assume someone really understands this whole issue. On subject. If there was no drm and everyone got free copies of stuff, people would still go and buy a hardcopy like a CD. I know many people who are still to lazy to go an download something. Many people I know still can barely put a song on their IPOD. The number of tech idiots around still make it very easy to make money in a DRM free market. People also still buy things that are public domain. As someone said earilier, shakespear is still paid for now a days.
You mad
y e s t h a t i s t r i g h t p o r n i s d o i n g t h i s t o d a y a n d t h e y h a v e a l w a y s m a d e m o n e y
1. Distribute the product yourself for free, request donations.
2. Merchandise goods that do not meet the same criteria.
3. Recreate the initial (creative creation) stage in live venues.
4. Control physical access to content.
Given the current "stage" with no shortage of supply of talented musicians, cheap manufacturing, and distribution mechanisms available, I'd personally like to see a revolution of internet radio where artists upload their tracks for free, stations stream their tracks to users, users rate their favorite tracks, and the station's advertising revenue distributes royalities to the artists and station manager. It creates like a democratic system of which artists get paid the most on which stations, and creates a very populist system for music completely destroying the 'mainstream' or even 'indy' model where station managers pick and choose their playlist and present that as the only options. As someone in the executive side of the music industry there's just way too much good talent and cheap processes for the ivory tower industries to remain standing. The business model is going to have to shift and adapt, or the people will throw everyone out of the ivory towers. No amount of intellectual property laws and drm is going to stop that.
Any fool can criticise, condemn, and complain, and most fools do. - Benjamin Franklin
The core problem is the base assumption that record companies and via them, that music and movie stars deserve to make tens of million of dollars for doing what they do.
Sure you can talk about limited talent that drives up demand... and I can point you at any technical or challanging industries where that is true also but where the salaries for pop stars are not dished out to the coroprate IT guys.
Sure you can talk about how hard it is to train up for and performn in an action movie... and I can point you at any number of physically challanging and dangerous jobs. Just stop by the local fire station.
Somewhere in the past 60 years we developed the notion that stars deserve to be ridiculiously rich. Sure I wish them well, as much as any other person who does their jobs well. But they are not demigods. They are not superior human beings. They are just highly overpaid for their jobs.
The solution will be when a few things come together...
1) Digital distribution arrives fully, so that crowded theaters with annoying people and cell phones are a thing of the past unless you want to go to them, and can enjoy first run movies at home.
2) Prices of all media drop as the cost of perpetual CGI improvemnets removes the need for such extravagent movie costs
3) Stars of all types begin making more sane profits from their works than the current model.
Then we'll have the chance to listen to and watch what we want, in our own homes and it can be priced affordably enough that we won't mind paying for it versus downloading it illegally.
Like many, I do not mind paying for the content that I consume. But I do object to paying too much for it and for being forced to watch it in theaters (which I have come to detest) if I want to see it the same year it's released. And I am truly angered byu hamfisted DRM implementations that deny me the ability to enjoy what I paid for by telling me how I'm allowed to watch it.
The recording industries are sufering from clinging to the old model. They milked that model until it generated so much money that they are fat and deluded. They fight, and will continue to fight, the necessary revamping of the industry until their final breath. But in the end, progress happens, no matter how much you fight.
Warning: Teh poster of this messaeg is lysdexic
Early in the 20th Century the state of transportation was suddenly improved with something called the "automobile."
Similarly, early in the 21st Century the state of information exchange was suddenly improved with something called the "internet."
The article title will be as laughable in the future, as something from 1906 titled "A Working Economy Without Buggy Manufacturers?" is now. Because if the buggy manufacturers had their way, instead of properly evolving or dying as conditions changes, by causing Federal law to lock in their obsolete business models, the progress of the country would have been retarded to the extent that world history would have been changed.
Try holding your items hostage until your price is met ala "Free The Maps".
If your work is of enough value, people will make enough small contributions to pay off.
...can be made with little inital cost.
Undercutting the ones that need a huge investment are the ones that will dominate.
Supply and demand are important, but some of us can create with no investment.
Think about it.
We will pwn.
EOT.
--
kruhft
Listen to my music.
See http://en.wikipedia.org/wiki/Hong_Kong_cinema, and skip down to the section on Mid=1990 Post Boom: Rampant video piracy throughout East Asia. I've attended showings (at UCLA) where this issue was raised.
Plays and music have, until recent times, been about performance.
I am friends with a signed band, and it seems common knowledge that the artist makes the most money from concerts and live performances (not to mention the merchandise sold at these shows).
For film, I admit it is a bit trickier situation.
You have to offer something that the recorded medium alone does not.
The way I see it, a recording is just a memory, albeit a great memory, but a memory nonetheless.
A great memory will prompt you to recreate the situation which created that memory in the first place.
With movies it seems that the theaters are where the "performance" should take place - and that merchandise would likewise be the actual "bread" the the visual "scent" sells.
Basically, DRM is an attempt to force you to enter the store before you can smell the baking - when it is that very odor that should (and would) bring you into the store in the first place.
The industry should stop viewing the recordings as the product and instead the creators themselves.
My Computer Music Tutorial Videos
OK, just a heads up. I havn't fully thought this out, but here goes.
Data is not like apples and oranges, there is (almost) nothing lost when someone gives someone else data. All the cost is in the initial development. How about people pool their money together, as sort of a bounty for a certain product. And when someone writes that piece of software, they get that money. I know, who decides if they meet the requirements? How about having some kind of review board, like the lieutenants who deal with the patches to the linux kernel. Obviously there are a lot of details to work out, but I think I've posted the gist of it.
The answer (for music at least) really seems to be a return to the "business models" that existed long before the advent of pre-recorded media with worldwide distribution. Musical artists need to stop emphasizing the packaged album concept and go back to emphasizing live performances. People will obviously pay (often through the nose) for the live performance and the whole concert atmosphere. If you think back to classical music as an example, composers were generally paid for live performances and for teaching. The fact is that their actual music was widely copied and so that's not where they were even trying to make their money. If something has infinite supply, then it seems obvious that the money will not stem from that but instead will come from a scarce resource (each live show is unique).
If you look back through history, there are many examples of people predicting that a technological revolution would put an end to an industry. We see it in everything from spinning/weaving to live performances. In the eighteenth century fabrics were made by a series of artisans who did everything from spin the wool to weaving the fabric. They were actually successful for a while at stopping the use of machinery for textile production, but now take it for granted that the industrial revolution in fact boosted the economy and provided jobs. When recorded music was first being made, musicians were worried that if you could record music then nobody would want to pay to hear a live performance. This has obviously proven to be false as this is now the primary method that most musicians receive an income from their music.
The whole purpose of copyright was originally to protect those people who invested in the typesetting of printed works against unscrupulous printers who would then set up their printers only for the proven best-sellers of the other printers who took risks.
Nowadays, the cost of typesetting and printing (or composition, arrangement, recording etc.) is borne by the artists, and the publishers do nothing of value that a kid in a garage can't do. So there is no further need of copyright to protect the printing investment. Anyone can record, print and distribute for essentially nothing.
The question is now whether monopolies should be retained when the cost of publishing is essentially zero. The answer is clearly no. If all copyright on music is removed, the result will be a flowering of music and literature from artists who otherwise would have been strangled and suffocated by the dominance of the monopolists.
In short, technology has made the protected markets of music and literature publishers obsolete. Considering the trashy sounds that pass for published music these days, I don't know why anyone keeps buying that rubbish. At least 10% of people nowadays can produce much better music in their garage. So why not just stop buying the commercial garbage and just get unencumbered music off the net for free?
Like liner notes in CDs and manuals in games and ease of access and reliability of service and certianty of availablility.
The same way that Red Hat sells Linux.
And T-shirts at the concert.
It's not that tough people.
The premise of your confab is a bit slanted to be a "so see, we need DRM" failure. For the most part the signal isn't a comodity, and it shouldn't be.
There is a P2P model where you make the content free at a degraded rate, and bind it directly to a means to buy full quality while the share would continue as "default" to the degraded image for non purchasers. (Build the player into the P2P client etc.) Soemone _could_ share the non-degraded image but that would be "Effort".
The P2P model virtually elliminates the distribution cost.
e-purchases would give you (essentially) coupons towards the purchase of related merchandise. Examples not just being T-Shirts but thinks like, if you buy a bunch of songs from an album, you end up being able get the actual CD mailed to you for a very deep discount. Then you can do tie-ins and clubs.
In short, stop treating the signal as if it is precious and _start_ treating your customers _are_ precious. Get them involved. Spiff them to come to gigs and tie-in events. Get them buying your gear. Get "sponsers" to sponser things from their sites (buy these sunglasses and get a cupon off anything in the U2 collection.)
Buy five movies, get the poster for (ont of these hot new releases) for $10. You just got people to _buy_ an _advertisement_.
There is a reason that "free radio" worked.
Innocent people shouldn't be forced to pay for inferior software development.
--"Code Complete" Microsoft Press
Your assumption is that people only buy product. In short, the aim of a creative company is to build up a back catalog of items to sell, where in fact, customers are actually interested in future content. Thus, people will buy copies of Firefly, even after having watched downloaded copies, because they are intent on sending a signal that future content along the lines of Firefly should be produced.
Further, it is a theorem of economics that in the long run, competition will force prices to the level of manufacturing costs. As goods become popular, the investment needed to produce them will dwindle in proportion to the number of goods produced, and their prices will fall. In a DRM system, popular information goods will be inexpensive, and well supplied. There will be no shortages. DRM is an optimal way to manage information goods.
Also note that one fundamental assumption of the original question (zero marginal manufacturing cost) is incorrect. Costs are de minimus, not zero; there are marked differences in economic effect.
//Information does not want to be free; it wants to breed.
I'd say so. If I download a song, I have that, an MP3 file of a song. If I buy a CD, I have a physical back up of all the songs, a case in which to store it (which often looks snappy if placed correctly) and a mirade of other features and bonus work that, while not essential, is nice to have. The same can go for movies. Plus, it avoids, for better or worse, things like the "DO NOT WANT!" version of SW:EP3.
I've often followed the tradition of only downloading either to sample a group (how I met some of my favorite bands, like Bad Religion and Weird Al), or when the CD isn't easily available or sold in America at all. I know not everyone follows this model, but it does show some people will at least always be willing to support that which we like.
So basically what apple is selling is not the song itself, but rather the assurance that it would be of a certain quality, the time saved on searching for it, and also the assurance that RIAA commandos won't break into your house in the middle of the night and proceed to fuck you in the ass.
Yes, except for the whole "assurance/commandos" thing can be replaced by "feel good knowing the artist gets some money for their work".
Many people buy legally out of love for music, not fear of reprisal. We still use P2P for other things...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
In the future, it will be very difficult to make considerable profits off anything that can be put into digital form because piracy will be so pervasive.
The grand old idea that you can control the distribution of a film, a song, or a piece of software is coming to an end. But if you still want to attempt to control it top-down style, and keep all profits to yourself, make efforts to prevent others from having it unless they pay you, and basically be a gangster, then you could always go the avenue of embedding advertising, just as they do in films with product placement, but there is a limit to how much can be done before it becomes a nuisance and artistic abortion that nobody will be interested in.
Open source and other altruistic style collaborations are the future of software and media production in the long run, though big screen movie theatres will have their appeal for productions with a lot of spectacle.
I've discussed this in other threads before, but I think the way that you make money without DRM is by not trying to make entertainment on speculation.
Basically the entertainment companies go out right now, and make a movie/song/whatever, and spend a whole lot of money doing it, in hopes that they can then go and sell the end product over and over and over to make up the investment. There is really not any way to do this, without DRM. As I think DRM is fundamentally flawed, so is this business model. That doesn't mean it might not stick around for a few centuries, but it's eventually doomed.
The problem is that DRM tries to artifically limit the supply of something that requires very little labor in order to reproduce. The n-th copy of a digitally delivered Brittany Spears album costs virtually nothing; it's only the first copy that really costs a lot to make. (Okay, so this sets aside that the net value of any given Brittany Spears album may in fact be negative.)
In the past, since the recording companies basically controlled the means of producing more copies (vinyl/CD stamping factories), they could artificially inflate the cost of the marginal (that is, n-th) copy, in order to pay for a bit of that first one. The only reason this works is because they have a monopoly on the means of producing more copies. That's it.
What digital delivery, and computers/the Internet in general, do is make widely available the means of production. (Apologies if I'm sounding a little Marxist here, but it's tough to avoid the terminology.) When anyone can make that 'one last' copy, you can't fix the price of it anymore. You just can't. DRM is an attempt to put a finger in the dike, to make it artificially hard again to make an additional copy, but they have a whole lot of information theory working against them. There is no practical way, that I can envision, to allow people access to digital media which does not inherently give them an opportunity to copy it, particularly since copying is inherent to the digital distribution process. And this is only going to get more difficult in the future.
So given this, what to do? The answer is to make people pay in advance. There will always be a demand for new content; even with the entire past produce of human civilization on tap, it is the nature of people to want things that are fresh, that have been created specifically for them (whether individually or as a group). Rather than trying to make money up off of the marginal copies, which have little to no inherent value, charge for the first copy. Charge interested parties, in advance, for creation of the work. If people aren't interested in funding its creation, it doesn't get made. If fans want an artist to continue to produce, then they can pay to commission more albums. Rather than paying an inflated cost for each copy, which has some portion of the original labor's cost built into it, they will pay for the cost of that labor up front. It is the labor which is valuable, not the copies.
This of course would force a re-evaluation of both how we think of the relationship between artists and their public, and also of how much art we as a society produce (right now I think it's clear that we produce a surplus; we produce more new art than the public really demands, and one must understand that in a pay-in-advance system, this would no longer be supportable), but I don't think there's anything fundamentally wrong with it. As people demand new content, they will pay for it to be created. Either they will pay what it costs to create it, or it will not be made.
This is the way the market should work: as people desire novelty, the business models would be formed around the demand. Instead of a top-down approach, it's bottom-up; allowing consumer choice and demand to drive how people will make money. There are lots of ways that they could do it, from straight work-on-commission to more subtle crediting schemes, or donationware/threatware (e.g. "I'll write the next installment of the
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
Perhaps (and I'm thinking of the music industry here although the motion picture industry isn't far behind) by selling the product at an honest price rather than be caught in price fixing scandals, by not cheating the artists who produce it and that the customer actually would like to support, by not crippling the product with DRM or infecting the customers computer secretely with rootkits, and by either offering the consumer what they want or at least not filling albums with 95% crap that they have to buy to get one song they like.
If people culd buy a CD quality single at a fair price I believe that many would. But when the only ways to get a single are to but an over price artifically price fixed album (that might be crippled), buy a DRM crippled low quality audio download with artifacts that will be lost not if but when their Ipod dies, or download an illegal copy that works on any player and can be moved to the next player they get. then I uderstand the impulse to download the illegal copy. I haven't bought or downloaded music in years, but I expect I never will buy an album again after what I've seen of the RIAA and their goons.
Probably something about the 'long tail economy' kicking in.
Capitalism isn't the last stop on this train ride we call human history...
It's the end of the world as we know it and I feel fine...
The trick is to create a community. Baen (http://www.baen.com) shows how to do it. :).
You get contact to the authors, previews of the books while they are written, free ebooks (even from the bestsellers).
It is also possible to buy Tuckerization rights, ie your name in one of the future books (higher price for surviving characters
Here is a method in which an artist can realize profit from creating a work. (Note: this may or may not apply to bigger budget media like movies). At first, the artist releases material (or whatever) and builds up a reputation. Maybe he makes a pitch and gets a bunch of consumers interested enough to contribute to a ransom fund. Until the fund reaches a high enough level - nothing really happens other than some promotion (which can be very cheap on the net).
Those who contribute get the first crack at seeing the work or get immediate delivery once the work is finished. If they share afterwards, the author doesn't really care. He's already been paid by the ransom. In fact, it would be in his best interest for the work to spread as it can increase awareness and perhaps fund future ransoms.
The value a contributor obtains can be from sponsoring the arts, possible bragging rights, front seat access, or whatever.
ps. I can't claim any credit for the idea. I first came across it under an rpg context. http://www.detwillerdesign.com/
Basically, it comes down to this:
if we had an unlimited supply of bread that could be reproduced and distributed to everyone at no cost, would we expect people to continue paying for it?
Sure, someone has to bake the initial batch, but that doesn't count for much as we approach infinity.
In other words, the rice ladle has gone down the river and it ain't comin' back!
Donations, except require a fixed ammount of before you release.
Mod up!!
What the??? Bands don't need $millions in marketing or $millions in music leasons to make music. Someone with exceptional creative skill and some borrowed equipment can make a decent album.
Maybe if there wasn't the marketing money chasing the stupid acts, the creative people would have a chance. There is no huge initial creative investment.
Most likely, you don't... (I'm focusing on movies because they're the only things that fit your specifications), you can't make it back.
Yeah, right. If "huge" were an absolute term, that is. Huge is not just the Star Wars billion dollar budget. For a writer that needs a year full time to write a novel or a textbook, even the money to live a NORMAL life (=no private jet, beverly Hills manor, Rolls Roice: just a normal apartment, internet connection, food, utilities...) for that one year is "a huge initial creative investment". And even recovering just that money (or getting somebody to pay that to you in advance, that is the mytical "work on commission") is something that would be very difficult, or impossible, to achieve without any copyright. And if you just rely on commissions from governments and mecenate millionaires, you'll only get the creations that billionaires and governments want you to have.
All the "Screw drm, let's abolish copyright, there will be other ways to make money like live performances" arguments invariably come from those with so little brain, imagination, education and good taste that they almost never read, and only "consume" bad Hollywood movies or Britney Spears-like music (that the establishment ADORES because they dumb the masses down). Because the latter are the ONLY cases in which these arguments work. A complete abolition of copyright and DRM would indeed hurt authors and culture in many other cases.
As far as I can tell, things have been mechanically reproducible, with little overhead, since Gutenberg. What has made book and news publishing a viable business is the quality of the works they publish and the widespread demand for leisure, informational, and research reading. While copies of any work are in limitless supply now that they are in digital form, the supply of *quality* work is definitely limited, and as such the price for good works will remain high even if it can be infinitely reproduced. There will have to be slight changes to the music and movie business model, of course: for instance, one of the reasons why people buy and read books is because of the physical aura of the book. They like to hold it in their hands and rflip through the textured pages. On the internet, this physicality is lost, and so an investors' purchase of an item will have to depend on other things: the comprehensiveness of the inventory, the freshness of the inventory, on what variety of media devices it plays, how easy it is to transfer to those devices, how reliably it plays, and what additional content can be viewed when it gets to those devices. Music companies need to learn to deliver the best product possible, and have to stop depending on an artifical supply limit for their ability to charge premiums.
RIAA companies have been holding this specter of their defenseless, victimized interests over our head. Basically it's just a way for them to lock us into preserving their current business model: sign mediocre artists, over-produce mediocre music, sell it at inflated prices, reap most of the benefits, and screw (by underpaying) the parties responsible for their having any content at all. Now that the barriers to reproduction are gone, they'll have to innovate on their business model as I have already described. It's not rocket science. It's adapting to a new marketplace. All companies have to do it, and rigid DRM restrictions are not going to work forever.
I don't see DRM going away entirely - rightfully, I think, since reproduction is now virtually *free* and media formats are so versatile and transmissible over the Internet. It's the same reason why we have security systems at stores. But security systems aren't as conspicuous and constraining as the ridiculous DRM systems are now. Mostly stores rely on the inherent value of the product they are selling and the integrity of their customers. Likewise, the DRM just needs to be much more flexible. In other words, RIAA companies need to stop treating their customers like theives and more like the reason they stay alive. This, or else things are going to start moving more rapidly toward a long tail model where the independent publishers win(I vote for this, since it allows us to start taking things back from the oligopolies and re-democratize our economy.)
... just like anyone else who performs a service. Performing songs, filming movies, etc. can use the same business model as fixing cars, preparing tax forms, or painting houses.
The only real difference is that creating an artistic work tends to involve a lot more effort, so it's hard for one person to fund an entire album out of his own pocket. But that's not really a problem, because you can assemble a group of people who are all interested in the album and have them pool their money together to fund it. (Look at political campaigns for a working example: they raise millions of dollars from a lot of small contributions, and those contributors don't even get anything for their money unless their candidate wins!)
Visual IRC: Fast. Powerful. Free.
.... he said it much more eloquently than I did
"In a few weeks, our school will be hosting a panel on DRM with several respected individuals. In advance of the panel, I have been doing some research on the topic and thinking about it in my free time. In economics, we learn that the price of a product is determined essentially by supply and demand. Without a DRM in place, we are capable of making as many copies of a piece of content as we want and seeding it onto the net. How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?"
The problem is you're assuming that content is something to which supply and demand are applicable. Supply and demand are inextricably linked to actual physical things. Content is basically ideas, and ideas can't be owned or bought or sold--they aren't tangible, and the only way for someone else to get an idea from you is through a physical representation of the idea (which is not the idea itself). Technology is testing the extremes of intellectual property, and the absurdities of IP are becoming clear to its victims, and probably even to those wielding it. In the case of digital music, the Internet provides an almost free and limitless physical medium with which to represent ideas (the music itself), and that is helping expose the absurdity of ownership of ideas or processes (in this case, sounds arranged in a certain order).
The thing that keeps me from legally downloading music as it is right now is pain. Pain from what you might ask? Pain in paying. It's not easy for me to purchase music right now as I'm not old enough to have a checking account, a credit card, or a paypal account. iTunes has the right idea with their pre-paid cards.
The more invisible you make the payment process, the more likely people are to forget how much they're spending anyways. I don't know how you'd pull off a more painless program, but that'd really get the cash flowing.
Life is rarely fair. Cherish the moments when there is a right answer.
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply? I personally am not bothered by the concept of an artist in the electronic media being able to control sales of their product. Paying $0.99 a song is fair. If the artists don't get paid, they won't continue to produce work. A good example is compare the quality of paid television to YouTube. Sure there are enjoyable clips on YouTube, but they don't have the production value that our TV and Movies have. Where DRM fails is it doesn't protect the creative, it protects the device the creative is played on. I don't have a solution, but as a collective intellegence, we should be able to come up with a non-commerical standard of encrypting files that ties the unencryption to the user not to the device.
Rob Miracle http://www.robmiracle.com
But you forget, the Major venue that a classical musician in these days will make his or living is in Performances. A mentionable chunk of those same musicians will also supplement thier income with Musical tutoring. a Cellist(for example) primarily makes his living working for an opera, an orchestra, or some other like institution. If they don't, they arent considered professionals. To a Classical Musician music is not something they own a copyright to. they perform the works of others, they provide music as a SERVICE. And as for the extremely expensive, rare instruments? Afaik, and I am not an expert on such matters, those rare instruments are provided to classical musicians by patrons of the arts.
Instead of looking at the old models which is "Please give us money so you can enjoy what we make", we need to switch it round so it's more like the musicians on the street (or Jonathan Coulton if you perfer), so "heres my music, I hope you like it. If you like it would you mind giving me some money so I can continue to play?"
Instead of asking for money for something you ask for money so you can continue to do something. The problem with this is things become their real value (instead of super expensive things because of some famous name attached) and the low level bottom feeders (middle men) just get in the way of the system.
So in short. DRM is holding evolution back by shooting the bald monkeys, the few that escape get to evolve and become another thing entirely, which may or may not be a better set of monkeys. Sorry it's not cars, but it makes sense in my head at least.
I like muppets.
"we learn that the price of a product is determined essentially by supply and demand"
That isn't quite true. What you should have learned in economics is that "all other things being equal, the price of a product is determined by supply and demand" which basically means "in this incredibly simplified model that we have built, things probably work like this." Generalizing outwards from the models used in economics is dangerous at best, because in general all other things are almost never equal.
There are numerous examples in the Real World that show that price is not determined by supply and demand at all, except for commodity goods...and for many commodities, the perception of supply is more important than the supply itself.
The stupid distributors are hanging onto prices from 15-20 years ago! That's why! Is it any wonder they are bitching about sales? Why the hell arent we seeing music cds for 2 bucks and dvd movies for 3$ on the shelves? They could do it and anyone who says they can't GO TO HELL YOU LIAR. Make it impulse item cost and you'll sell them, plenty of them, and still make profit. If you can't be content with making over 100%, then screw it! 2-3 dollars a disk would still make serious profit. they don't want a business, they want a contunation of a license to print money for doing *not much*. too bad, it's a new world out there, get with the program or get stuffed! GOUGING people when they know that either downloading is very cheap (even iTunes is a rip for pricing) or stamping out disks is very cheap is NOT the way to keep customers. Until those millioniare idiots understand they are GOUGERS, and change, they will continue to remain clueless and keep futzing with DRM schemes. It's their own fault, too, greedy bungholes never passed on the tech advance pricing models that they could have. People don't like being ripped off, so they react to THIEVES accordingly, as in "they don't care anymore". You get your "piracy" then. It's human nature, I didn't invent but you'd have to be a sub-moron to not know people don't care about ethics when it comes to dealing with thieves. The producers and distributors started it by being thieves, by arranging cartels, price fixing and seeking to restrict technological advances to themselves, to the point of perverting and subverting the legal system to cover their embedded thievery mindset. Tit for tat, they got what their karma deserved.
Me-I don't download, nor do I buy the cartels over priced crap, but if they want to know the "why" about filesharing and why they think they need DRM, they need look no further than into their own greed-is-good black hearts.
but the way they work sales would not really be hampered much by them not doing
And yet if asked to stop, they would refuse to. Funny how that works.
It is a classic theorem of economics that public goods are under-produced.
Oh, do tell. You obviously have the public good formost in your mind. Still, I don't think your abstractions hold up beyond themselves and are meaningless.
How do you explain music, poetry, stories and all that which people created before machine presses and copyright? People have been singing and dancing forever and they will continue to do so despite your inability to profit from or diminish their joy.
DRM turns information goods into private goods. Now they can be sold and owned. They become excludable. The investment needed to produce them can be recovered by charging for their sale. ... DRM is an optimal way to manage information goods.
Let's turn this on it's head. If it were possible to effortlessly and infinitely reproduce bread, would you degrade that process? Do you think it's more important for big commercial makers of wheat and bread to profit than it is for others to eat? Why do you want to do that to information? Music and knowledge are bread for the mind and soul. It is insane to limit their distribution for the benefit of "owners." Ideas are not property and trying to make them so is stupid and wasteful.
I'd like to tell you that DRM will be circumvented by customers, but the market will do it first. Companies that cling to DRM will have no customers when confronted by reasonable competition. Now that's an optimal way to manage information.
Friends don't help friends install M$ junk.
Only alittle over 100 years ago, musicians made their money and reputations by performing live. Of course, they didn't have private planes, live in Neverland or make $100,000,000+ per year.
"The average reporter we talk to is 27 years old......They literally know nothing." - Ben Rhodes
Here's a good example. 95% of their content is free on the internet -- 5% accounting for extra content on the DVDs and CDs. Never even had any ads on their site. And they make a healthy living off merch. They quit their day jobs on just T-shirts!
As people have said, no DRM doesn't mean everybody's going to throw a pirate party and that selling digital content is over. But there are even business models that allow for giving the content away.
There's a couple of things that you clearly should not allow the possessor to duplicate; 'dollar bills', and 'theater tickets'. From there on, things get less clear. Bands can (if they are good) make a living playing concerts; and there's no reason why the 'traditional' copyright laws should fail to hold. DRM (and criminalisation such as the DMCA) strengthens the position of the rights-holders to the detriment of everybody else; to the point where I can't reasonably allow DRM material in the house, in case I commit a crime with it.
Like someone already said, you don't need DRM to protect copyright. It is just one method (albeit an efficient one) of enforcing it. You can also sell digital content without DRM and still sue people who try to sell it in an organized fashion. This is in fact how a lot of digital content is handled today. Effectively, the people supplying pirated copies are your competitors who have a huge advantage in price but suffer a similarly huge disadvantage in marketing, convenience and legal status. And the pirates actually also suffer a disadvantage in price, because they cannot get any money for the content itself (who would pay for pirated music?), although they can get some money from advertisements.
Hey, Apple sells lots of music, even though they same music is also available for free as pirated MP3's.
So, your basic formula for success is something like:
Not a biased question at all. It's the question asked daily at Novell, RedHat, IBM, etc, etc. Some sell backend services and support (equivilant to live concerts for artists). Some only charge for hard copies, but give the content away for free download (buy the CD, but feel free to purchase the CD with art, lyrics, a wall poster, and extras). Some don't make money at all through their users, except for donations, and the jobs they get because of their expertise (think Christian musicians who basically give away their music to radio stations free, because most stations, like most people, aren't rich... but make money back at wildly sold out concerts of very devoted fans).
There's an economy when the creation costs much, but manufacturing and distribution approach $0. Linux already does it. Music and Movies just need to figure it out as well. And, I have to say that the creative quality and scope in Linux far exceeds that of companies still under the old supply/demand model. Maybe the same could happen with media. Just look at all the crap music that's "popular" (I don't know with who, I suspect major $Payola$). The real break out artists are broke, indie, collaborators (including rotating band members) and just love what they do.
I wasn't even going to mention The Grateful Dead... that'd be too redundant and obvious here, regardless of the fact that its exactly what I'm talking about.
I8-D
I think http://en.wikipedia.org/wiki/Post_scarcity says it best. A related topic is also Technocracy, which makes for an interesting read, even if you think they're all a bunch of crackpots.
DRM 'manages access' in the same way that a prison 'manages freedom'
If you want to benefit from a useful invention or work of art, encrypting it with DRM adds no extra value and instead decreases the usefullness of the work.
How do you profit in a better world with more information freedom?
1. Create information/art as works for hire. Software/music/goverment company pays you to complete the work. The motive comes from the companies desire for the work, not from greed of profit. open source content works well here.
2. Existing copyright law already allows monopoly protection on a work for a near infinite amount of time. This existing law is more than sufficient.
- sell your music on your website at reasonable prices. People will not waste time digging for an hour finding some copy online, if one can just buy the song for a dollar.
- report other sites providing or selling your music, if you wish. That's what the laws are for.
Anyone else think it's kind of fucked up people are even asking how the "economy can survive in a world without" something that wasn't even really invented yet five or ten years ago? I can't really think of any DRMed media that predates the Sony Minidisc in 1992 or so, and funnily enough, not only did both the media and other economies get by just fine before the Minidisc, after the Minidisc came out it was mostly ignored and the DRM-like features were widely cited as a major point against using it as a format for music.
DRM was a necessity for digital sales of music online, because the oligopoly that controls professional music recording in this country demanded it before they'd willingly do business in that market. That doesn't exactly mean it's necessary to make the economy work, or that consumers have to put up with it; it's just a term of sale that some media producers desire.
Irritable, left-wing and possibly humorous bumper stickers and t-shirts
Another model (and I shudder even thinking abut it) is to embed commercials within the product. Levi-Straus could get a Country & Western singer to moan about how his girl dumped him for the guy in the new jeans. Weird Al could be paid to parody it for Heinz ketchup. Essentially, a lot of musicians are doing this already. Their music isn't about the art of music, it is about getting their name in front of the teens and tweens who will buy their clothing lines, and their fragrances.
When our name is on the back of your car, we're behind you all the way!
Tell it, patriot!
No profit means no music.
That's been true since the dawn of time.
[parody off]
--- Grow a pair, liberals... stop letting the Republicans bully you!
"DRM is a reality and to deny this is to be simply ignorant of current trends in media playback software/hardware stacks."
DRM technology is the flip side of the anti-social using consumer technology to pander to their baser instincts.* Not everyone does it, and you'll certainly hear examples of those who don't abuse technology. However the anti-social and the social don't wear tags identifying themselves. And enough of the anti-social are doing it that it causes problems for society at large. (That and the fact that the social aren't doing anything about it)
BTW a couple thing to keep in mind when discussing copyright and DRM.
One copyright infringement isn't something that the "poor" consumer does to the "rich" corporation. It's something that a majority does to a minority. Aka the "Everybody Does It!" reality.
Two DRM isn't just whatever the media companies come up with. It will represent itself in much more pervasive ways by more common people. e.g. the use of Flash to make it more difficult for some to lift content wholesale. There's also watermarking by individual artists who have archives on the web. The same artists will also have only thumbnails online(1), and leave the good stuff for purchasers. Musicians will only offer snippits online, and leave the good stuff for paying customers. The E-book industry will grow very slowly because dead trees is still the best ARM (analog rights managment). There are plenty more examples, and you'll see more as the anti-social become ever bolder.
Three basically copyright infringement hurts more, the smaller the one it's done to. And it does nothing to correct the present relationship between artists and media companies.
Four. Note the irony inherit in the position of using technology to infringe, while strongly dismissing the usage of technology to prevent infringement.
*Another way to look at it is that technology removes social inhibitions towards incorrect behaviour.
(1) Some also put a "bug" right in the middle of said art making it only useful for evaluation purposes.
Having written a PhD thesis on the subject, my conlcusion was: use public funding. Collect levies on blank media/internet connections, or just plain old income tax, or some combination of the two. Pay it out to authors/artists/web publishers according to the amount of use that their works get. Do not give the government any control over this process: run it like a big online election.
Other solutions which people have discussed, such as getting people to pay in advance, don't work very well.
Fixing copyright
http://www.questioncopyright.org/node/1
Music is cheap to make.
If you reduce the section you quoted to a formula, you have
Harping on him for specifying that the value of n was large doesn't change the fact that it makes for a bad profit equation for the beancounters at the corporations whose views on DRM you'd like to sway. When 80% of the target demographic that buys 80% of your product (like 63% of all statistics, those were made up) has the means and know-how to get your product for free if you do nothing, you will probably feel like doing something.
Oh, and most of the musicians that generate huge sales numbers don't see much money because the record company doesn't acknowledge having gone into profit. Not that that isn't as bogus as DRM is evil, but you're not likely to get them to open the debate with that concession.
Finally modding someone offtopic when they rant about what "Begging the Question" means: priceless.
We give away ads, and the luckiest get passed on by consumers to each other, carrying the best recommendation possible. Content is the best ad, as the most popular quickly becomes folklore, part of the society's indispensible identity.
Content should be encouraged by its producer to be shared. It should include pointers to more goods that can actually be charged for access. Like performances, logo'ed merchandise, licenses for cross-promotion of other goods. The premiere of content in a market can carry access fee for its earliest consumers, before the content exploits the free, efficient and recommended distribution by consumers among themselves.
Even physical goods require promotion by creating content that we give away as ads. The best economy gives away the cheapest, most popular distributed content. Now we can skip the ads and use the content to sell the rest of the package.
Any economics that ignore the costs of promotion and the value of the free, enthusiastic promotion by content sharing is too naive to be taken seriously.
--
make install -not war
Judging by the fact that the vast majority of musicians don't make a living from their work, I would say we are in no danger of losing music if the market dies. People will still make music for fun, or because they want to pick up chicks, or whatever. I used to work for a record company and at the time it was impossible to listen to all the demo tapes and CDs because of so many people sending stuff in... most were so desperate for attention they would easily cut a record for nothing.
As long as being a popular musician gets you respect, and gives you sex appeal, there are going to be people making music. I am not exactly living in fear of the day there is no longer a market for recorded music!
... that we institute a tax on every computer to pay for software. And establish a gigantic governmental organization to distribute the tax out to various programmers. But you can get a tax credit for donating to a software project of your choice.
Basically, he's totally out of his gourd. This would get us overpriced computers, squash Moore's law flat (since every computer upgrade would make you pay a non-productive tax again you'd be hesitant to upgrade), put the IRS or its successor agency in charge of software development (I'm sure I'd LOVE to see all paid development paid for by a group in Washington -- oh wait, I sell software and can't afford a lobbyist, this doesn't look like a winner for me), and provide nothing of value to anyone. Except neo-Marxists who get a frisson off of taking potshots at capitalism. (See GNU Manifesto, search for "Software Tax": http://www.gnu.org/gnu/manifesto.html )
Help poke pirates in the eyepatch, arr.
Is a good video worth $10 or $20, just because it cost $120 million to make with Tom Cruise? What if all DVD copies were sold via eBay or Amazon each day via auction? After the initial 2-4 week release, how much would a DVD sell for, a download sell for, then after 6 months? Once media is "old", why should it still be worth 'new' pricing of $10-$20. Ever see the 'old' stock reduced at Barnes and Noble to $4, yet it is 'new' and unused.
If materials are priced at the auction market price for whatever delivery medium and format desired at a given date in time, then might not the artists and their managers receive the highest value for their work?
What happens if a user just wants to access a work one time for one day or one week, and would pay $1, and access the work only on a web site? That might be less expensive than driving to the library.
All these things might occur, but they will require the artists and their managers to find a way to maximize exposure in the 21st century and use 21st century methods to distribute to suit the desires of the buyers at a price the buyers will pay. There will always be people who borrow books, tapes, CDs, DVDs, and digital files, and that has gone on since the time of Christ, and no borrower commonly paid a fee. Should he?
The expectation that any work of artistic merit has an inherent value is false. Price a book at $100 and put paper covers on it, and you will be lucky to sell a few. If it is a good book, a few more. If it seems to be a classic in the making, a bit more will be sold. As a leather bound book $200 may be fair. Make it available in digital form and put 100 copies up for auction each day, and they will sell for different prices.
If the author also "gives" the legitimate buyer private access to extra content over time, might that cement more of a relationship that drives "value" between buyer and seller? Will that make a $3 video or $1 book worthwhile, as opposed to trying to find and download for free? Will the 95% of the artists that never get "contracts" or "publishers" or "studios" to back them see this as a way of self-promotion, allowing them to earn a wage?
There are lots of ways to look at how to do the selling of works of expression and create value in relationships that artists need to look deeper into how to experiment and advance the state of the relationship with their supporters (buyers). It will take work. But who ever said there would be a free lunch. Making money as an artist has always been hard work, with minor exceptions.
Though I like the concept of "copyright" everyone knows that we have entered a new millenia irrevocably, and that new ways of looking at business relationships need to be analyzed. Using "copyright" to justify never lowering the price of a work below $20, even though books are "remaindered" at $1 all the time, is stupid on its face. Works have lower value over time, and in different 'formats'.
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?
.MPGs before the theatre release in order to increase word of mouth(more viral marketing) so that friends will tell friends how great a certain film is? Then when it opens next week, there will be lots and lots of people who've heard all about it and can't wait to see it on the big screen.
Viral marketing. Case in point:
1) Valve software releases Half-Life in 1998, a successful single-player FPS/RPG.
2) Half-Life sells relatively well, recouping initial creative investment costs.
3) The Half-Life engine is designed in a modular and highly modifiable way, allowing enthusiasts to create mods like counter-strike and day-of-defeat.
4) About 10 times the number of people who bought half-life for the single-player experience are now buying half-life simply to play counter-strike with their friends.
5) Massive and totally unexpected profit
So here's an example of a product that was developed well(good software practice, open standards, extensibility, etc.) that made enough money in the initial selling not to cause a panic...but ended up making a fortune after modifications made by players and enthusiasts requiring people to buy the game in order to play the mods. The hysteria following the counter-strike phenomenon also fueled tremendous hype and marketing clout for the release of Half-Life II.
So, Valve built their game to be open and modifiable and that decision ended up rewarding them ten times over, and none of that was by way of planning...it just happened naturally (i.e. the market recognized the product's value and Valve was rewarded).
In the same way, if something like Napster was still around and people could download music without fear of the RIAA many old and new bands would get lots more publicity and exposure to the younger generations and they'd be selling out concert venues left and right. It used to be that the radio and records were designed to entice people to go see live performances, the RIAA has almost killed that through DRM. The same thing may very well happen to video if the MPAA continues to emulate the RIAA. Word of mouth about talented actors and directors will be more and more stifled as less people are inclined to risk being disappointed again by another bad movie. The MPAA can always secure the right to show films in a theatre, so why not allow people to trade DVDs and
Ultimately the biggest problem is that companies have undervalued the power of word-of-mouth, something which is becoming more and more important with blogs, youtube, e-mail etc. Spending a bunch of cash to generate marketing hype about products that must be good because so much money was spent making them is absurd. Many consumers are exhausted by the empty hype and continuous disappointment of seeing movie after movie that doesn't deliver what they expected based on previews. These industries need to dramatically decrease the ammount of money they spend on ads and instead use those funds to support newer and more risky ventures. Valve discovered a gold-mine by accident by simply doing the right thing(opening their product to free modification), and there are plenty of other unforseen opportunities like that just waiting to happen. Companies need to be more open, more trusting of consumers(which actually become producers if you let them), and more willing to take risks if they want to hit it big. DRM stifles their ability to do so in almost every way, and creates a great deal of customer dissatisfaction with the company and the product (impressions like that don't go away easily, and do in fact hurt sales).
Doing this for software or games today is a more difficult problem however. In a sense if 40% of the people using your software pirated it, then you are still benefitting from viral marketing and wor
The government has a defect: it's potentially democratic. Corporations have no defect: they're pure tyrannies. -Chomsky
Taste is one, in holland it depends greatly on were you live but in for instance amsterdam the water is "hard" and it tastes like drinking chalk. Bottled water just tastes clearer. Yes I can really taste the difference but lets face it, you pay through the nose for it.
Bottled water is a market where a far more costly product that is less convenient to get still manages to sell to compete with a 100% legal product that is far cheaper, is already bought by the customer anyway, and a lot more convenient.
So how come content has such problems competing? Well first lets look at price, for all the price difference between say Spa and tap water drinking only spa isn't going to break the bank. A bottle a day costs 50 euro cents (at AH) so times 30 that comes to 15 euro per person in your household. Not exactly shocking.
Yet if I had to pay for all the content I download I would have face a price far greater. Even quit moderate behaviour will give you bill off a few hundred euro's. Especially if you download weird foreign stuff that costs a fortune to import.
We mass consume content but the price for it is too fucking high. Imagine if somehow we lived in a world were tap water did not exist and we all had gotten used to shower with perrier water and then someone came along and introduced tapwater.
Content is too expensive at the moment. Just how come that when we went from VHS to DVD and the industry saw a HUGE price reduction in manufacturing costs, transportation costs, localisation costs, shipping costs and stocking costs prices went UP? In a normal world DVD's should costs less. They do not. They should also be easier to use, yet many are a bitch to skip the first part. Unskippable ads anyone? More money for a less convenient product.
Spa tastes better then tap water but a DVD is inferior in every single way to a DIVX rip of it and a shit load more expensive. That is the fundemental problem. It ain't to hard selling stuff that is vastly more expensive provided you got at least one advantage over your cheapo competitor. I can sell you a can of coke for 3.50 euros just by making sure that it is the only drink around (well unless you carry a can with you the whole day and don't mind it being warm) say a amusement park.
DRM is like say a movie theather that doesn't allow food to be brought in and then sells you food for insane prices. Lucky for the theather owners is that there is a social stigma against bringing in a shopping bag of food on your date so we fork out the money. There is no social stigma against breaking DRM so we don't.
Pricing your product is always a difficult thing to get right and the content industry has failed miserably. They are like the supermarket that has slowly raised it prices in line with inflation and a little extra to pay for all those extra's because the market is booming and then the market ain't anymore and customers are staying away and going to the cheap no-nonsense place that saves them a few euro's each and every day.
The content industy has had decades where they could just set any price because they were the only game in town. Like the amusement park refreshment stand they could just ask any price and you either paid or went thirsty or put up with a far inferior product.
But then the internet came along and ruined it all. The internet is to the content industry what ppipeless fresh clear tap water would be to the amusement park industry. If you could just carry a small tap with you and get fresh cheap water anywhere for a nominal monthly fee wich you are paying already anyway would you still shill out 3.50 euro's for a cup of soda?
And the problems for the content industry versus the internet "pirates" are far far greater. What about rare content? The dutch "free record shop" owner (a music store) wanted to introduce a syste
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I had no idea; that's pretty scary. At least it's got no chance of happening! ...right?
Well, you could've if he hadn't've died not too long ago. But anyone at Baen Books could tell you, since that's exactly what they're doing. They publish books in electronic form, with no DRM or other technical restrictions on them. HTML is one of the formats. Some of the e-books they give away, others they sell in both electronic and dead-tree format. And you know the odd thing? The books they give away actually sell more copies. Just look at what Eric Flint has to say on the front page of the Baen Free Library. People not only buy the e-book form of the very books they can get for free, they buy the dead-tree form too. And they buy other books by the authors who have their work up in the BFL. Enough so that those authors have actually seen their back-list sales increasing. That never happens, or at least never until the BFL appeared.
You want to know how to make money with freely-available content? Go ask the people who're doing it today.
if we go back in time a few hundred years /easy
we would be greeted by farmers who couldn't
read or write. then came from atop a "mountain
a good man" and invented a cheap / fast
way to make *gasp* books. cheap. fast. easy.
people got saw these thing called "books"
and wondered what they do. once told that they
can tell stories and knowledge people started
to learn to read and write.
so time goes by.
some american guy who wanted to be able to read and
write and night and succeded in doing so later
thought, why can i not "store" what i want to say
without losing the character of my voice. again
he succeded and the grammophone was invented.
now it was possible to store and record many-a-great
music. people who coulnd't afford to go to the opera
could buy this grammophone thingy and listen to some
great music.
so time goes by.
beatles, elvis, beach boys, etc. it grew and grew and grew.
so time goes by.
NOW, TODAY, we ARE going back in time. it's all about
MAKING obstacles, not getting RIAAd of them.
And yet if asked to stop, they would refuse to. Funny how that works.
Yes, the owners of the music would stop providing it. That does not mean Apple would not be happy doing so. Apple has no choice right now.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Yeah, that's great, I feel so good that the artist makes $0.001 for each song downloaded,
Actually, (especially in the early days) artists were making around $.10 per song - WAY better than just about anything else.
Currently the studios are browbeating artists into taking something less, I thin around $.06 - still WAY better than CD sale percentages (on a per song basis).
Yes the RIAA also gets money. But I am willing to live with that if it means helping artists I like and increasing thier popularily. You can't throw out the baby with the bathwater.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Rewarding successful risk-taking is the key. Some forms of art seem to primarily be the result of companies taking risks, and making gambles. A lot of these efforts fail. If the odds are poor, then the payoff had better be a windfall in proportion to the risk, or else smart people would not invest in the risk. If copycat publishers can cherry pick only the successful ventures without spending anything on the failures, then they end up lessening the profits of the artists who take the actual risks.
The purpose of IP is to encourage risky art and other ventures by providing occasional jackpots. Without IP protection, legal or otherwise, less people will invest the time and money in these art forms, and the world of commercial art will change, probably for the worst, since riskless art is usually the most boring.
The question implies that DRM stops people releasing unprotected tracks to the Internet for illegal download. But it doesn't. It is a trivial matter to bypass any DRM and extract the content. No ammount of DRM has even slowed illegal downloads, if anything it has added to it. People would rather have a non-DRM copy. If you want to know about an economy without DRM talk to emusic, or Audio Lunch Box. It might not be all the music you are interested in personally, but they have a business model based on non-DRM music downloads.
How does this work? Well, DRM costs money to make and to maintain. It takes resources away from the DRM'ed device, reducing the amount of product you are capable of selling. However, the DRM has no intrinsic value in itself. Thus, it must reduce point-of-sale profits and it must increase the costs of producing the product in the first place. (Programmers and hardware engineers with the expertise to produce any meaningful DRM won't come cheap.) It also means you are taking staff away from producing more material, thus reducing what you have to sell, which will also reduce profits.
How does the Prisoner's Dilemma fit in to this? Well, you want to have stronger DRM than competitors, so the pirates will target them and not you. At the same time, you have to be working with them and with hardware vendors, so that your DRM is still readable on other people's systems. Unreadability kills sales - just ask Sony's Betamax division. Oh, and at the same time as providing all this information, you can't provide so much that an outsider can break your DRM scheme.
The solution? There isn't one. The constraints are mutually exclusive. You cannot simultaneously be open and closed, different and the same, restricted and unrestricted. This is the problem that corporations have faced with tape copying, floppy disk copying, or the copying of any physical medium whatsoever. The moment you aim for one ideal, you eliminate any possibility of achieving another, and all of the ideals surrounding DRM are contrary to the ideals surrounding sales.
So how do we deal with piracy, if not with DRM? Not having DRM will maximize sales of those who are interested, but piracy has the potential for reducing that number. (I'm playing devil's advocate here, as there is no data to support that claim, but as it is widely believed, you may as well have an argument that works with those who believe it.)
The first thing you need to consider is shelflife. Most products really have a very short shelflife. Sure, there are some classics, but there really aren't many of them. There are far, far fewer old products that still sell than there are new products that sell. Furthermore, there are even fewer old products that sell AS WELL as new products, even after taking into account that no development needs to be done on something that has been around forever and a day.
Widespread piracy takes time. Most distribution channels are slow, error-prone and unreliable. They work - they work very well - but only over a long timeframe. Over a short timeframe, they are often pretty useless. Most don't scale well and rely on self-propagation to get any kind of performance. This doesn't happen overnight... unless linked to from Slashdot.
What is wanted, then, is increased turnover, shorter software lifecycles, less bundling, more fluidity. Instead of slowing the pirates down, speed the market up. It's all about relative performance, so the two have the same effect on how many will be interested in buying. What does this do to the bottom line, though? Well, now you eliminate the Dilemma altogether. By relying on high dexterity, rather than heavy armour, you don't need any extended cooperation from others, you are limited only by what the media readers are capable of. Nothing else.
What does this do to the division of labour? Well, those who would have been involved in PRing the DRM can now be selling the product. Those involved in researching, developing and implementing the DRM can now be making new products. You have the same number of people
It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
The assumption seems to be that the only reason people ever buy content is because DRM prevents them from getting it free.
... perhaps the problem is that some content is priced above the equilibrium *because* of DRM (assuming it's effective).
;)
There are other factors -- transactions costs, imperfect information, and the economy is more than econ 101 taught.
People pay money for content for the following reasons (there are more than I can list here I'm sure):
-ethical
-convenience
-packaging (boxes, pretty pictures, et cetera -- yes these people exist)
-the experience (I don't like to shop, but lots of people do)
-lack of technical knowledge
-their friends pay money for entertainment
-guilt
-#feel free to add to this list
Also, there is the argument that if people are freely able to try before they buy, they are more likely to buy. Now, with stores refusing returns of opened entertainment media, it's riskier than ever to commit to buying entertainment. I realize that this is because DRM is not effective, but the no-returns policy stems from the same FUD as DRM.
Oh, and it helps if the producers have content worth the money...
For all practical purposes, if DRM is not effective, and we still have a market for entertainment, and suppliers are still making more than enough profit, then you should retract your post.
Once upon a time musicians used to get paid on a performance basis, not just sit on their arses and let their virtual recorded selves float around entertaining people. Same for playwrights, which I guess were the equivalent of a visual entertainment medium such as a movie or TV show. These days the creation of entertainment is seen as the initial investment, then the box office, DVD sales, rights to show the product on TV/Radio, international sales etc etc are the long list of ways that a company will try to squeeze every last ounce of profit out of the product. This is the reason that Bill Cosby and Jerry Seinfeld are still making buckets of cash to this day, even though they have produced very little recently.
;)
What it boils down to is an entertainment-based economy is fraught with danger. You have to either make your product that high quality (whether being the content itself, or the quality of the recording) or in that much quantity that copying it is more of a hassle or cost than buying it. People shouldn't take it upon themselves to take that which they haven't paid for, but the reality is that they will, unless a series is too big to download, or it is so good that they want to have a high quality version of it rather than a compressed one.
These days a lot of people do it hard, and with rising costs of home-ownership, petrol prices, and employers wanting to squeeze every last drop of productivity for their dollar, if someone has a choice to buy extra clothes for their children or buy a DVD, the necessities will win out. It doesn't make it right to take your entertainment for free, but if your industry isn't in a position of creating products that people need then its the risk they take, sadly. This is a big problem for a country such as America which has a high proportion of IP exports. A lot of the manufacturing base has been pushed off-shore, and it relies on entertainment for quite a lot of dosh. The FTA with Australia reflects this, with a huge proportion of it dedicated to IP.
The solution? Personally I think it could be limiting the supply, rather than putting restrictions on the product. Take Steam for example, every game that people play through it has been paid for. Maybe the answer for movies will be to wait until internet is at the point that high-speed streaming is possible, then make it so on-demand is the only way you can watch the movie in your home. Once it is, sell each viewing for sub current rental prices, a few dollars maybe. Music is a tough one, because sound is a small amount of data per minute of content. Maybe online live streaming of big concerts, as well as the traditional live tours. This won't work for studio created no-talent pop stars, but thats a good thing
Blessed are the 1337, for they shall pwn the earth.
> Without a DRM in place, we are capable of making as many copies of a piece of content as we want and
> seeding it onto the net. How do you create a market for a product, and make money of a product that
> has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?
You're making a gross assumption that noone will obey the law without draconian enforcement in place. There's little effective DRM in place today, and yet copyright-holding companies are making significant amounts of money, and have been for years. Broad casual copying != no profits.
It is possible that your assumption will become true in future. Copyright law gives significant legal protection in return for making your work available to the public. DRM attempts to override this bargain, by unilaterally adding restrictions on use. Perhaps the bargain will break down, as more and more people will feel they are not bound by it. The more copyright holders attempt to confiscate your property (movies, books and music you paid for), the less you are likely to respect their claims of property.
Companies continue to refuse to supply what customers want (convenient open format online purchases), instead relying on DRM to "solve" the problem of unlicenced competition. Yet this makes the unlicenced competition even more useful. It is not clear that increasing the legal barriers can cancel out the market effects of giving your customers what they don't want, but when you've had protectionism for long enough, you become addicted and convinced of entitlement.
What is clear is that there is significant erosion in respect for the law, and governments which are complicit in this cycle. This could well have effects far worse than kids swapping CDs.
Rusty.
I dislike both the AA's. No other industry except music and movies can treat their customers like criminals and still make a profit. The software industry has more to fear from piracy and you do not see them crippling things to not work on different platforms, it would kill their business. Time to find other outlets for movies and music, good thing such services and YouTube and Divx now exist as well as all the garage band music sites, plenty of music and video entertainment without all the hassles. Here is an easy fix, just tag the files as they are purchased and downloaded, then when they show up on a pirate site, you have a tag with a record of where it came from and they can hunt down the source and prosecute. This has it's own problems of course but it is better than pissing off your customers enough that they download the pirated files instead of buying the companies. I think of it this way, I buy the CD and if I find I can't use it on my equipment for DRM reason's, I download the DRM free version. After all I am allowed a backup copy, so I go find a copy that has no DRM. I have not bothered in a couple of years now, been nothing worth owning from mainstream in movies or music, though Dodge Ball is an exception to that statement...
grand gravey
There is always plain old copyright law though. Without DRM, it's still illegal to distribute copies without permission.
As for finding a a great to make money off of creating information that is far better than using copyright to artificially make it behave like a physical product, if you answer that you'll go down in history. If I download 1 song, it might make sense to pay $1. If I download 10000 songs, it does not make sense to pay $10,000. The cost of information should never exceed the consumer's willingness to pay. If it does, the producer has failed to sell their zero cost product.
Subscription models lead to laziness. Donation and ransom models create a free-rider problem. The open source model requires that something be personally worthwhile for someone to create it, so many things aren't created, even if they're worthwhile to the whole, just not any single individual. The copyright model works so long as the price is right, which it never is if the price is the same for everyone. Companies try to solve this by creating several editions of their products, or giving volume discounts. The DRM model is a form of snake-oil security, abused to create vendor lockin, and misunderstood by content producers who are used to selling physical media. DRM sucks because the implementation sucks, and the motivations are all wrong, but in theory it can be rather useful in creating a more efficient information market.
If DRM worked, and was not abused, it could be used in such a way that does a good job at judging what information is worth to the consumer and charging a fair price appropriately for it. If the consumer decides "Oh, I won't be using it for much, and so I won't buy it without a significant discount", DRM will keep them honest to enable the vendor to give them a price they're willing to pay. I won't pay $10000 for 10000 songs, but I'm unlikely to listen to those songs more than 10 times each, so I might (given my dislike of DRM, probably not) buy 10000 songs that could be listened to 10 times each at a significantly reduced price. If you know how someone is going to use something, you can guess what they'd be willing to pay, and tailor a limited product where they'd pay only that much, and they'd be happy if the limitations were an honest representation of how they planned to use it. Microsoft is really working hard at this using DRM and simple EULA restrictions. People are willing to pay $1000 or more for Windows Server, but they wouldn't buy it if XP Home wasn't capped/throttled in many ways, nor would a home user spend $1000 on a desktop OS. So companies have several versions of their products, with the cheaper editions artificially limited in ways that users that can't afford the better editions are unlikely to miss. Visual Studio is too expensive for pre-college students, who have roughly $0 to their name, so Microsoft makes free editions for non-commercial use. Microsoft sells MSDN subscriptions to professional developers, giving them every piece of software Microsoft makes for a fixed yearly rate (or free to anyone they wish to convert via MVP invites), but for development and testing use only, and each product key can be used 10 times. DRM today is poorly applied, creating overpriced inferior products with no variation, and being misused to create lockin rather than to solve the "information price" vs "value to the consumer" problem.
Whether or not to actually use DRM is up to the vendors, and consumers don't have to buy it. I want something I can do anything with, and I don't see that changing anytime soon.
The way to sell un-DRMed works is identical to how you sell DRMed works, except with more profit. You don't spend money on the DRM (thus reducing expenses), and you get more customers (thus increasing revenue).
So the real question is: how do you sell anything? Beats the fuck out of me. I'm not a salesman. I think it has something to do with offering something that someone else wants, and somehow communicating that fact.
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
You position yourself as if you know what you are talkign about...
You do not, actually it reads like you are just working towards yoru point of view ("DRM is baaaaad" sheep....).
I especially like the part where you state, "Music is cheap to make.". OMG, Music is NOT cheap to make. At least not distributable quality music (of course some geek will come up with annecdotal examples of the opposite...).
Producing Music is expensive, and takes extaordinary talents (which cost money too, and yes really successfull musicians will be really wealthy, just like reallys uccessfull sportsmen and businessmen). It also takes a lot of productions to find the ones that really catch on.
DRM and slashdot, bring out the sheep, and let them mod each otehr "insightfull"....
bah
Given the presented variables, there are serveral ways to still make money.
1. Distribute the product yourself for free, request donations.
2. Merchandise goods that do not meet the same criteria.
3. Recreate the initial (creative creation) stage in live venues.
4. Control physical access to content.
Let me add
5. Monetize the website
- which seems forgotten in the other responses to this thread, as well. How would this be done? In many ways:
a) Ads.
b) Paid subscriptions for early access to material (works on Slashdot), bigger avatar on messageboards, etc. etc.
c) Leverage the other things mentioned in the parent post - advertise and sell your merchandise.
If the official website is slick, it can make a lot of money for an artist. Release a live tour video once a week or so and you will have massive traffic (assuming the band has fans). Put the license for the video as 'free to download, but illegal to redistribute', and you get tons of downloads but no fansites that just mirror you.
This is the 21st century. It is time artists and labels got with the new program.
You are reading into things. While I think that Slashdot's readership does include some very clever folks, I just don't think they are nearly so subtle as you give them credit. Generally if there's a strong opinion and it's shared by even a few Slashdotters, you'll see it spelled out clearly, over and over again like a Soviet Russia or insensitive clod joke.
Now, since we haven't seen examples of this anti-copyright sentiment you describe, I'd say you're imagining it.
Information doesn't want to be anthropomorphized anymore.
Let's say I just heard a song I really liked. I liked it so much that I want a copy of it to listen to again. Maybe even the whole album. Ok, what are my options?
I can buy a CD from a store or order it from Amazon. This means I have to either put on some pants or wait for days. And my computer doesn't have a CD-ROM drive. And this is really inconvenient.
I can sign on to iTunes or similar and buy the song. Except it's DRMed so I can't get an MP3. And that album was released by a label that doesn't participate in iTunes.
I can buy the MP3s from a grey market place online such as allofmp3.com. This is pretty much illegal, I have to pay for it, and the artist still doesn't get jack. Oh, and their selection is better than most stores but still sucks.
Finally, I can log on to my P2P network of choice and more than likely download whatever I want, in decent quality, pretty much instantly.
Now, should I support a corrupt, backwards, outdated industry that is working overtime to make my life a pain in the ass by lobbying for all kinds of crazy laws and filing lawsuits left and right, even if this is less convenient to me?
You are speaking from the perspective of somebody that would seem to have a vested interest in the succcess of DRM.
/.ers, this is poetic license).
For millenia "content creators", as you call artists and thinkers, in a very RIAA-MPAA-ish kind of way, had zilch protection against the unaauthorized copy and dissemination of their output, and yet many of them have always found ways to make a living, very handsome at times.
Galileo's works for example were copied all around Europe and translated, more often than not without his consent. He was not a happy bunny, but the popularity of his works earned him a reputation that allowed him to teach in the nascent universities of his time and to be the scientist to the reach and famous. Heck, they even attracted the ire of the Inquisition.
My point is that the only thing that is not reproduceable is the individual himself, ideas (which is what works of art and science essentially are) have this pesky habit to be propagated if they are interesting or useful. For bunnies sakes, that is what makes us human, our capacity to learn and propagate useful knowledge.
Copyright is a completely artificial construct, has no base in how ideas are distributed, and is based in concepts first born around the Industrial Revolution, era in which everything, even ideas, became trinkets that could be traded. If there was no copyright wathsoever artists and scientists would still find ways to earn a living, their reputation would preceed them (notice that in a world without copyright you still keep the right to be recognized as the author of the ideas produced by you).
Lets grant for a moment, for the sake of argument, that copyrights are a necessary construct. Organizations of intermediaries like the Record and Movie industries, authors guilds and unions, have pushed copyright to obscene lengths. What is the rationale to keep compensating a dead person's relatives (or legal entities that somehow manage to get hold of the copyrights) well after their deaths? What is the justification for keep extending creators rights ad nauseam to make them for all practical purposes, indefinite? (and there are some goverments that are even considering charging for using works in the public domain, because if it is public, then it must surely belong to the state, right?).
Enters DRM.
You paint DRM like if was giveth in the 10 commandements by god burning in a bush itself (do not correct me dear
You are wrong. DRM is the construct of the companies that want to keep a monopoly in the distributions channels. If they were interested in the artists and creators at all, they would long time ago have demanded standarization of the DRM methods. If Apple could dump DRM, they would do it in a heartbit, the proof is that it is so simply to get non DMRed music from iTunes stuff that it is not even funny.
What DRM provides is also a means of control of the artists, in a world were everything is DRMed, trying to provide content that isn't may become a competitive disadvantage due to the hassle that may probe to play such content.
As things stand sites like emusic (2nd most popular after iTunes), magnatunes and the individual efforts of artists (musicians, writers, film makers) that distribute their content free of DRM bullshit, proof beyond doubt that DRM is not indispensable for artists and anybody producing ideas.
It may be indispensable for the monopolists, but that does not mean we should assume is a given, specially if it inconvenience us, the consumer.
IANAL but write like a drunk one.
Value add.
One way would be to market convenience, speed and quality. Thinking of music and movies, while it would be possible to find anything thru newsgroups, torrents or various illegal sites, they all have major drawbacks.
1. Finding the correct material -- decent indexes are almost non-existant, naming schemes are inconsistant, there is no central location to find everything. One place (NOT ONE PER DAMN STUDIO/LABEL) to find everything, with correct meta information, decent indexes and search.
2. Quality of downloaded material is frequently suspect. You have no guarantees that you're actually getting what you think you are. Is it all there? How is the encoding? What format is it in? Guaranteed, consistant quality in a variety of formats is a major selling point.
3. Speed, being able to download the file or stream it in realtime, along with guaranteed access are another point. And online "media locker" that maintains original copies of the items I've purchased so I can access them later or from somewhere else would be great.
While the RIAA seems to think the Russian site allofmp3.com is so successful because of the price, the main reason they are excellent is because the meet all of those items above -- they have almost everything, they're fast, it is easy to find stuff, and it is available in a variety of common formats.
Finally, you're going to have a hard time convincing the RIAA because they have their heads so far up their asses regarding the perceived value of their product. How come a hit movie that cost $100 million to make which I can find the DVD in Walmart for $17-20 costs the same as a new music CD? There is no way in hell the music CD cost $100 million to produce, yet the end cost is the same as a movie DVD.
Learning HOW to think is more important than learning WHAT to think.
A tax is collected. Committees are elected in various categories (in technological, scientific, entertainment, ...).
They can influence how the taxes are distributed. They can ensure that better ideas, better software, better music, etc. receive more funding than mediocre or dreadful ones.
This funnels a certain percentage of funds to the information producers. Perhaps another percentage comes from individual taxpayers that can select which things they like (books, bands, journals, movies, magazines) better than others. Perhaps this rate is alterable at any time through the year completely at the whim of the taxpayers.
Everybody pays yearly, the writers, artists, etc. get paid. In exchange for this, absolutely no information can be controlled whatsoever in terms of distribution. Laws like the DMCA are tossed.
This tax is analogous to taxes that pay for roads, or schools that nearly everybody uses. The alternative is to put toll booths on every road you travel and allow the price and entry / exit criteria to be set by its creator. The alternative in information is to limit what can be written, spoken and shared.
Now groups can use this system, or opt for a system where they receive no tax compensation but charge for their services. They can try to DRM or obfuscate or limit access or whatever they wish in this group. The difference is that it is still not illegal to attempt to distribute the services if it ever 'gets out'. There are no EULAs preventing unintended uses and so on. The companies are responsible for protecting their own information. Good luck with that in the face of hopefully the better quality of information using the newer scheme!
I think people make a mistake in the very beginning when they assume information must be paid for. They wrongly accuse people of immorality when they copy and distribute information on their own. It is a mistake to ever think that it should be something that they have a right to control. Controlling information in this way is at odds with a free society.
Without a DRM in place, we are capable of making as many copies of a piece of content as we want and seeding it onto the net.
We'll make all movies with huge resolution, then make Internet tiered and filter video packets, so downloading a 30GB movie takes ages!
And we'll call it... HD DVD and Blue Ray...
To me the idea of digital rights management is a joke. The idea that in a 21st century global marketplace, publishers of any digital media can exclusively control there content. AND make enough of a profit to establish a reliable business model, is about as likely as starting a site-seeing business around the Lock Ness Monster. Haven't the last few years taught us anything? Technology seems to me, to be moving so fast hardly anyone has a good bearing on anything. Dinosaur industry standards such as copyright and trademarks have little bearing in a online universe where any delusional entrepreneur with a steno bad/legal agreement, a public domain website and the unpaid help of any college intern; can put out indie release OF ANY MEDIA PRODUCT. Large marketing divisions or focus groups, established long ago, the maximum projected buying power of your different consumer age groups. (I would think suburban white girls age 15-17, would be the golden consumer standard.) Focus on supplying THAT demand, first, before anything else. Irregardless of what your lawyers say about the loss of revenue from pirating or changes in DRM legislation. I worked in the distribution area of the music business for a while and I can tell you that the motto there is: "cover your ###" Content is almost an afterthought. For most worldwide entertainment divisions, I am sure it is too. If the DRM debate allows the entertainment powers-that-be to push their agendas regarding illegal DVD pirating and manufactering, I am sure this debate will remain open. But as far the cost of supply and demand go, I doubt that is the most important issue facing the general economy at large.
You're forgetting the free rider problem: when you can't exclude non-payers from consuming the end product, what incentive is there for them to pay in the first place? That's especially true when there are a lot of small "investors," so that the work will be produced (or fail to do so) regardless of any individual contribution. That's very much like the problem with voting, which is partly why we see such low voter turnouts in large elections.
I'm not saying the system won't work at all, just that basic game theory implies it won't be nearly as effective as you seem to believe it will.
One way for the artist is to create music for people that actually put a value on it and don't want the artist to starve. Physical barriers are not the only things that stop people taking things without paying.
There are plenty of examples of this right now, for instance in the UK Warp Records (one of the bigger UK indie lables with an anual turn over around the $10million mark) have nearly their whole catalog in their online store as DRM free MP3 files (high quality VBR using LAME alt-preset standard). There are also other examples in this list.
Personally, I'm going to have my album downloadable as DRM-free MP3s - it will also be on iTunes for people that find that more convenient (?!) but it'll be more expensive (to make up for apple's cut) and obvious will have iTune's DRM there.
ccalam - acoustic versions of new songs.
a) Start wars to limit the production *cough-iraqwar-cough*
No, seriously:
b) Make performance the product (concerts) instead of the brochure (CD)
c) Increase the value of the product (like linux distro's do) by selling life-time licenses in music stores, give a life-time guarantee on the hardware (CD), include extra "off line" art, etcetera. Just compare it to OSS. The first record company that only does special editions and doesn't whine about downloading might just sign up a few thousand of bands willing to take the risk to try to make money in a modern way.
More likely, if all copyright on music is removed, the vast majority of music would only be available on the 'Net, and will similarly be of approximately the same caliber as most web content... that is, having heinous quality to noise ratio. While some people might argue that we are already at such abysmal levels with music today, I'm pretty sure it could still get a whole lot worse... and even the occasional gem that might otherwise pop up every once in a while would likely get utterly lost in an untamed cyber-sea of wannabes.
File under 'M' for 'Manic ranting'
I can see that the model fails with authors. Although, producing a book is not as expensive (I would think) as producing an album, because basically you would only need a typewriter, paper, a proofreader, an editor, and a printing press. For the album, you need studio time, equipment for a band, a producer, mastering, cd press, packaging, etc. I think it is more costly to produce an album than it is to produce a book.
The point is that bands have a really good way to get known before they produce an album. They play live. This is how all albums have been made so far. Bands play live, play live some more, play live a LOT more, then maybe they get discovered and have the chance to record an album. Lots of bands that aren't discovered record albums too, just not as professionally.
I'd say it's easier for musicians to come up with a bunch of people to finance their new record because they're known beforehand. It would be harder for a writer, but then again, he can sit down and write the book, it's not like they don't all have jobs anyway. Only really successful writers/musicians/etc don't have jobs.
What's more, I don't think you need to give up on the dream either. So your album doesn't sell? The financial backers get it for free, ofcourse, and no-one else wants it? Too bad. What if it is a huge hit and gets bought by millions? How would that make the artist NOT successful? Why wouldn't the artist not get a share of that income? Must successfulness be counted in US $?
There is a website (damn, I cannot find the address anymore, I'll look it up) that does just this: you find the backers/investors, you get to record the album, the music is free online but can also be bought as a CD, the free online stuff is advertised, band and investors get a piece of the advertising revenue, a share goes to the site. The music remains the property of the artist. That is the new model.
The rational consumer is a defective myth, people regularly pay for things they can have for free, just ask Evian.
FSF still sell copies of emacs, although it exists on just about every ftp server in the world.
The rational consumer argument breaks down quite quickly when you aren't dealing with super-huge commodities markets where the consumers and producers take great care to be dispassionate about the commodities they trade.
If history has shown anything then it's that:
1) You don't start a landwar against russia in the winter.
2) Consumers aren't rational.
And I'm not sure about #1.
-- To dream a dream is grand, but to live it is divine. -- Leto ][
The heart of the problem that the music (and to some extent every) entertainment industry is facing nowadays with the advent of quality digital content and independent mainstream distribution mechanisms (like p2p) is not about theft, DRM, copyright issues, etc. It is simply that their traditional product has become largely obsolete. Let me elaborate on this a tiny bit.
The music industry's product has traditionally been twofold:
Meaning, they sold you the vinyl, but they also sold you the artist as a star idol, so you'll not only buy the vinyl because of the quality of the music, but also buy the t-shirt in order to identify with the star artist, extracting a star premium as well in the process.
Nowadays technology has blurred the situation. Music can be had for free with very low marginal cost, and the star system faces tough times because of the (chosen) speed at which most stars are promoted and subsequently dropped especially in the pop scene (presumably so that the labels come on top of the power game). In product marketing lingo, the utilityof the augmented product has greatly diminished with a risk of becoming completely obsolete.
Labels can learn lessons from other industries that historically faced the same situation, eg. the railroad industry when better means of long-term transportation came along (car, airplane). They can reinvent their product, diversify their operations, or die.
For instance, they can diversify into online-music distribution businesses that would offer a quality download service, powerful search, collaborative filtering and guaranteed music audio and file quality, while charging a modest price (not the ungodly $1 they need to charge for each song so that their obsolete profit models show the same margins). Or they can completely redefine their physical product, offering eg. a waranty for physical CDs in case of damage, limited edition with rich extras, incentives for people to start building "collectable" CD collections, etc etc. The sky is the limit for creative product marketing.
Your quoted question can be answered by a simple You don't. The profit lies elsewhere, it will just take time for these slow-moving monsters to "get it".
<before>now</before>
In some situations, more supply means higher prices, as more supply means more recognition (brands), more fame (music), more compatibility (technical formats, classical example being the fax). This is not to say that classical economics don't work here (they do!), but that you might want to see how things work out for you. For example, your market (i.e. where you make the money) could be concerts, but your "product" (the deliverable) could be music. Your market could be training and support, while your product is a word processor.
Naturally, if the "market" you're going to start is your own and the product is your own as well, you'd think twice before giving any of the two away. I doubt if DRM is the only way to do that, however.
my other sig is a 500 page novel
Well, there are no perfect examples, but here's some that I find are similar:
Bottled water - People buy bottled water that is often times bottled forms of their own city's water! Read the label!
Cable TV - asside from "premium channels" regular cable isn't any better than regular TV once was. (For some reason, signal strength isn't what it once was though...)
Satelite Radio - Yeah... less advertising, more focused genre... see cable TV 10 to 15 years ago
I'm sure some people can think of better examples. People are often willing to spend money because they see value in the "authenticity," reliability of delivery, the correctness/officiality of the source, etc, etc. Musical CD sales are as high as ever... musical cassette sales were unaffected back in the day. People go to see concerts even if they already own the CD or have "stolen" the MP3s from the net somewhere.
There is some truth to the fears of the Copyright-profit people. I don't feel the need to buy porn... it's VERY free on the net... and yet SOMEHOW, internet and other pornographers make as much money as they ever have. As always, porn shows the truth and the future of marketting.
Why do you feel that this wouldn't work?
The only problem I can see is that most people aren't interested enough in entertainment that they have the attention span to pledge money for something that will get made 6 months down the road.
I certainly doubt that "days of our lives" could survive like that, but then again drek would get made anyway to deliver the eyeballs of the passive consumers to the advertisers.
You wouldn't need to work on a stop-and-go basis, an artist who consistently makes good work might be able to get larger investors to put up the bulk of the capital up front, so production can start before enough real customers have signed up.
That's almost 100% like current situation, the only difference is that the investors/labels move on to the next project as soon as the product is released.
Who's to say that such a model wouldn't work if it hasn't been tried?
-- To dream a dream is grand, but to live it is divine. -- Leto ][
Who cares what the big manufacturers do?
Small companies who want your money will always be making non-drm playing devices.
Just look at Ogg Vorbis, none of the big manufacturers support it but all the small no-name players do.
If the big companies stop playing non-drmed content then we would just buy the non-broken ones.
-- To dream a dream is grand, but to live it is divine. -- Leto ][
You're right in a sense that there's no problem creating demand. There is a problem limiting supply.
But another important aspect of the equation is that "something that can be infinitely and freely copied" costs nothing to the artist to (re-)distribute. Whether 1,000 people or 1,000,000 people hear it, that costs the same. It is no more work for the artist.
Like any business you can make more money by selling your products for less (on average--only some people actually buy it) but selling many more of them. So if you can sell 1,000 or freely redistribute 1,000,000 and convince 2,000 of those to pay for it, congratulations: you just made more money by letting people redistribute it.
Does anyone find it odd that those that redistribute music are actually doing the record label's job, for free no less?
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?
What is the product you are attempting to sell? What question are you asking?
Consider how most software engineers make money. We are performance artists. We are paid to perform a creative act. Most of the world's software (in terms of lines) is never sold on a per-copy basis. Most lines of code are written on a performance basis; custom enterprise code.
Historically, this is also how musicians were paid. It is how most musicians are paid even today (far more musicians play in bar bands than have record deals). It is an extremely efficient economic model, because it is a free market model. Most musicians exchange their time performing music for compensation; playing out in bars across the country. A musician's time is a naturally limited commodity, and there is demand for it. Hence, there is a natural price. That price is reached almost perfectly in our currency-based free-market economy.
One interesting recent development in this model is the ability to distribute music inexpensively. This grants the performing musician the ability to advertise for a very low price, recently approaching zero with the advent of the Internet. Musicians can now audition for gigs in distant cities at the drop of an email. They can build their local audience by giving away CDs at their shows - CDs that can be produced for far less than the total cost of producing and broadcasting a television, or even radio, commercial. (for additional material here, consider the potential for performance musicians to advertise by having their music played on the radio, and consider how the relationship between the record labels and the radio stations may affect that channel)
In the past 100 years, another model of trade in the music industry has evolved; the sale of copies of performances. It is backed by a government enforced fiat monopoly. That is, it is not a free market model. The model remained fairly practical for the first 60 or 70 years, while the cost of duplication for the home consumer was high. As long as the cost of duplication was high for the majority of customers, the inefficiency of the monopoly was hidden. The monopoly price did not dramatically diverge from the consumer's perceived value, because the cost of small-scale reproduction was dramatically higher than the cost of large-scale reproduction. The monopoly market has always been enormously inefficient, but that inefficiency was hidden by the fact that the vast majority of consumers percieved themselves as paying for the duplication. The efficiencies of scale overwhelmed the inefficiency of the fiat monopoly.
Now this is all changing. (for more material here, consider the lobbying and legislation that accompanied the invention of radio, and the subsequent symbiotic trust that has developed between radio and the record labels)
After radio, the next big exposure of the fiat monopoly's inherent inefficiency came with audio and video cassettes. Another round of legal wrangling occured, but it was slightly different - Washington came out more on the side of the fiat monopolists this time. They instituted stricter copyright infringement legislation.
In this, the latest round, cost of duplication has effectively hit zero. The inherent inefficiency of the fiat monopoly is now completely exposed to most of the target market of the music industry. Once again, there has been a great deal of wrangling in Washington. And it has shifted further in favor of the fiat monopolists. It has shifted so far, in fact, that many more consumers than during any previous shift are engaging in civil disobedience.
All of which is to say, are you sure you are asking the right question? Should the question be, "How do we make this inherently anti-free-market model work?" Or should it be, "Why are we using police force to artificially support an economically inefficient model,
Stop-Prism.org: Opt Out of Surveillance
There will be someone, in some factory somewhere who will see a nice market for UNtrusted computing and will be turning out black market embedded-DRM-free hardware by the container load.
Look at China as an example: they make counterfiet _cars_ in the same factory as the real ones which retail for 40% less. Do you honestly think that it will be impossible to get DRM free software AND harware at any point in the future?
It may not be the big companies making this gear, but _someone_ will be making it.
- not with the existing model, where huge entertainment factories produce muzak and movies on an assembly line. But that is the beauty of the internet and modern technology: as time progresses, we need them less and less. It is already possible for anybody who is moderately skilled with computers to record and distribute CDs - you can get the basic setup for less than what most musicians would be willing to pay for a good electrical guitar. A few more years, and people will be able to acquire what is needed for making good quality movies too; after that it is more a question of developing your talents, honing your skills and putting together a good team, all of which can be done for considerably less than the several 100s of million USD that are spent on ovepriced (but mostly mediocre) actors, instructors, etc etc.
Just go for it!
You can have capable instruments for less than a top notch laptop or gaming computer.
For 1000 GBP you can get an electronic piano with proper weighing, perfectly fine to produce music that is selleable.
IANAL but write like a drunk one.
In the worst cases classical musicians train between 10 and 15 years, not decades.
The naturaly gifted ones, most likely study only 7 or 8 years.
Work experience is never counted as training, you can say the same of any profession.
IANAL but write like a drunk one.
I have never found a copy protected classical music CD, and buy many of them, so if somebody was trying, I would have found out.
IANAL but write like a drunk one.
Snopes is, in this case, not 100% convinced that that has ever happened, but cites a few potential examples from geek chronicle. It classifies it with the colour white, which means "a legend of indeterminate origin or unclassifiable veracity".
:)
http://www.snopes.com/business/bank/salami.asp
By the way, I was intrigued by your examples, 0.002 and 0.004 (of?) cents.
And yes, I guess someone would be losing money -- the bank itself. Is that not one of the ways they make money?
tmegapscm
Take movies for instance. Movie theatres provide a service, they provide a huge screen, surround sound, big comfy seats and "food" with an insanely high sugar content.
Music... Well same thing, big speakers, light show, band on stage, a spectacle. Music as data files are really nothing more than a form of radio.
Both provide an event.
Information such as books are a different case, they are comparatively rare, the demand is relatively low compared to movies and music. This means that they are rather difficult to get hold of, your friend is unlikely to have a copy and they are unlikely to be available on the peer to peer networks which means the supply is relatively limited and the value comparatively higher. Pay for download services for these types of products should be successful.
Software is a service, customisation, support, consultancy etc.
Deleted
Uh huh. Because according to you there is no incentive for businesses to provide tangible forms of works that can be downloaded for free on the Internet.
</sarcasm>
http://outcampaign.org/
Perhaps it is an unsolvable problem. So what? bands that want their music out there will get it out there, movies may change to smaller budget, or better yet, theater-only releases, in finely crafted theaters with tuned sound systems and something to make the theater experience truly enjoyable.
In short, people will figure out a way, even if it has to go through some dying and evolving from the current system.
Me, I'll be able to take it or leave it
As someone who's into seeking out new music I happily pay a few quid to see bands down the local pub/club, and then stump over a fiver for one of their CDRs at the end of the gig if I was suitably entertained, then tell a bunch of mates to go see them if they get the chance. If the sum of all the generates enough cash for them to feed their families then the "music business" is working perfectly fine.
Anecdotaly: possibly the best band i saw at glastonbury 2004 was four young 'uns (three lads and a lass i think) playing in the middle of the saturday afternoon to a deserted beer tent in the backstage area set aside for the circus performers. They were really fucking good but i completely forgot what they were called. Hope they've been keeping it up these past couple of years"
If you don't risk failure you don't risk success.
Not all calssical music is orchestral classical music.
There are oozes of chamber music orchestras, quartets, duos and soloists that receive no money whatsoever from the state and still make a living from performing.
IANAL but write like a drunk one.
..and wait till the combined contributions add up to the amount you want to receive. Then release the product and allow free distribution and copying.
For centuries Music was made on comission.
Bach, Mozart, Beethoven, Wagner. You name it, composed at one time or another by comission.
They got paid first, they produced later.
Even today, there are writers that are perceived as so good, or that have such a novel idea under development, that get paid juicy advances by publishers (midle men after all). I see no reason why somebody like lets say, Salman Rushdie, could not get paid by 50000 people at 1GBP a head in advance in order to write a new novel. Shit writers would fall of favour and eran less if anything, would writers would be always in demand.
IANAL but write like a drunk one.
You need a guitar, a guy and a good song.
Nowadays the quality you can achieve with home recording equipment is more than enough.
There are several UK artists that during the last year have used the Internet exclusively to gain notoriety. If it was good enough for them it is good enough for anybody else.
IANAL but write like a drunk one.
You paid to go to concerts and theaters and circuses etc. That's how the artists and the composers and screenwriters etc made their money.
That model is still around. Maybe we should use it more?
Stop the brainwash
While I appreciate DRM on a macroeconomic level, I have serious problems with it as a consumer, and as such I totally recognize the appeal of DRM-free music as a consumer. What we need is a new social contract with music producers. It used to be that when I bought a CD, I (for all intents and purposes) owned the music. I could transport that music with me and play it anywhere I wanted. In the age of DRM they try to convince me that I own a license to play that music, but only on the one player. That's bullcrap. If I am buying a license, then I need to be able to get to that licensed material anywhere. The industry needs to create a common standard so that my digital music can go in my home theater, my iPod, my car, my friend's house or wherever else I might want it. At the moment, there is no consumer benefit to DRM protected media. That's wrong.
People who think they know everything really piss off those of us that actually do.
But if we take this strawman situation as given, we actually end up in a situation that has been fairly extensively studied by economists. The orthodox answer to the question posed is, as you suggets, "Well, you don't" and the the typical economist will go on to make the case for e.g. intellectual property, or some other typ of limited right of monopoly being granted to the inventor. (Yes, from an economist's perspective a piece of music is an invention.)
Anyway, what is interesting in this debate is a view that challengenges the received one. This dissenting opinion was presented by researchers Michele Boldrin och David K. Levine in a paper suggestively titled "Perfectly Competetive Innovation" (I believe a version of this paper is available at the website of one of the authors: http://www.dklevine.com./ If I remember their argument correctly, they argue that the very first copy of an invention is essentially it's blueprint. So at this point, the inventor has a monopoly over her invention, and is thus able to charge a price greater than the cost of producing an additional copy. If the number of copies sold is limited, then the buyers will also be able to charge a surplus in selling copies of the product. By reasoning like this, the authors show that there is, in fact, an incentive to innovate in the absence of intellectual property.
Now, in the case of digital music the cost for distributing an additional copy is essentially nil. If it is actually exactly equal to zero, the argument may break down. I am to sufficiently familiar with the details to say this with certainty, even though I would assume that this be the case. Never the less, I find this a stimulating idea, since it poses the following question: is distributing an additional copy absolutely without cost, and if so, should we impose some cost on doing so? Obviously, absence of DRM excludes many ways of imposing such a cost. But there may be other ways, such as ISP:s charging a small per-megabyte cost. This suggestion will probably cause an aoutcry among a lot of you. But if it is a price we would have to pay for a DRM-less music and movie industry, would it be worth it?
What about selling the music on your website, for $0.10 a track? There is so much music I am not buying because I think it's too expensive, but if I listen to internet radio and there is a 'buy this track now!' button that would give me a mp3 version of the track for 10 cents, no way would I be stealing it from people. You need DRM to keep prices ridiculously high and the limit your fanbase. You need cheap music to generate a huge paying fanbase. Which do you think an artist would rather have?
The answer to the right question is "Because they are breaking the deal. The times are quite plainly not limited, and any objection to that is simply, blatantly and utterly dishonest, a flat lie. Turnabout is fair play, and they're stealing every item with a copyright older than twenty years. The people receiving money for those copyrights are thieves. Pretending that because it's legal, and because these are nice about, just trying to support their children, and oh-so-polite-except-for-the-stealing, makes them not thieves, is dishonest. It's Orwellian. We have two words: illegal and criminal. They're legal, but criminal.
A civil society that legalizes theft and enforces that law will soon discover that victims tend to become uncivil. Blaming the victim is despicable, but one can't expect anything better of thieves.
As always, all IMO. Insert "I think" everywhere grammatically possible.
Actually, the entertainment industry has several decades of experience in making a profit from two products that can be infinitely reproduced with no marginal cost. Those products are called "TV" and "radio."
Think about it. The cost to broadcast The Jack Benny Show were the same whether one person had his radio turned on or a million--and once those listeners had bought their radios, they could listen to radio all day long without paying any additional costs.
So how did Jack Benny make a living? Advertising.
So the real difference between the pre-digital age and the post-digital age isn't the ability to make copies. It's the ability to fast forward. Seriously. If you couldn't skip the ads, then an additional million people watching Survivor over P2P would be just as profitable for CBS as an additional million people watching it on TV. (Obviously, CBS would need a way to measure the P2P viewership in order to charge advertisers, but they'd just pay Nielson to develop a way of doing it.)
And that's why product placement is the way of the future. I chose Survivor as a deliberate example because there's already a lot of built-in placement there. Reward challenges don't just involve food or money; they involve Fritos and Visa credit cards.
Now, there is still money to be made by interstitial ads, as evidenced by the fact that the broadcast networks still have them. But as more and more people get PVRs, or download shows via P2P with the ads already edited out, product placement is going to become a bigger and bigger percentage of media companies' profits. And at some point, we'll be back to the old days, when shows had titles like The Maxwell House Concert. (Yes, that really was the name of a show!)
People in the entertainment industry know this already, which is why (for example) the union representing TV and film writers made a major push to be included in conversations about product placement. The Writers Guild didn't pick this issue at random--it's the way of of the future.
An interesting question, though, is whether the networks and studios will own that future. I would argue that the most profitable entertainment product of the past several years didn't appear on TV or in the movie theaters. It appeared on Revver.com. I'm referring, of course, to the Eepybird Mentos Fountain video, which cost $300 to make and had already generated $15,000 in advertising revenue for its creators by June (as well as an additional $15,000 for Revver.) By my estimate, it has since earned an additional $15,000 for the Eepybird guys, bringing their total profit to $29,700. That's 99 times their initial investment. By way of comparison, Pirates of the Caribbean 2 cost about $225 million to make. To be as profitable as the Eepybird video, it will need to make more than $22 BILLION.
I don't think the major entertainment companies will vanish. Hollywood, as an institution, has proven remarkably resilient. But I do think that, 20 years from now, the entertainment industry is going to be a lot more decentralized, and a lot more driven by small groups of creators doing relatively low-budget stuff.
Arr! Read The Government Manual for New Pirates!
The site in question is Sell A Band.
An analogy may help:
Suppose that engineers invent a tool the prevents people from seeing the buildings of a city. In order to see the same landscape we are used to we would have to pay a fee. People would protest saying that this restriction is too annoying to be accepted, and for us it seems to be an absurd idea, but once this system is in place one could argue that without it architects would lose most of their revenue and incentive to create. But of course architects can get paid otherwise like they are paid today: by the constructor of the building for instance.
The situation of music artists is the same: without DRM people would perhaps buy less frequently cds on the shops, but musicians could still earn money from concerts, classes, radio broadcasting and other comercial uses of their work. Besides, in spite of the facility of copying cds from a friend, many would still be ready to pay for the cd in a store because of the book that comes with it.
apol
Please mod me away into oblivion if I'm mistaken but, isn't this exactly the way commercial open TV works? Someone known as the producer pays in advance for the goods: script, performances, etc. Then they give it away "for free" in the open signal and they get their money back from the advertisers. If the show fails to catch up and therefore generate the expected revenue stream, it gets cancelled.
Now with the net and the new digital media it might be possible to do something similar to audience tracking. Right now they meassure how many coach potatoEs watch X show, and the advertisement price is set based on that. Even radio works that way. The problem is, like the CEO of Nettwerk said (I think it was him) so-called the music industry is not in the business of entertainment but in the business of selling plastic objects. If they were in the business of music, they would be readily and proactively looking for new business models to market their content instead of trying to force consumers to buy their only approved medium of distribution.
"I'm permanently having a bad-spelling day"
+Raider of the lost BBS
The key is recognizing that information is not so much a product but the result of a service. If people want music they'll pay to have it produced. Once it's produced they'll have it, and they want to have it.
So let's throw out all of these crappy analogies. There's no "stealing" of music since doing so doesn't remove it from the hands of anyone else. Information is fundamentally different from real property; let's not try to force the rules of the latter onto the former.
Pay the producers for making music that people want, and then don't worry about what happens to the music.
It's really the responsibilities of entrepreneurs to figure out the details of the business model. The government shouldn't be stepping in to make up for their lack of creativity.
Now, imagine that there wasn't possibility of DRM at all in first place, or that it was shown (as it will be) that cost of protection, in both initial investment (DRM development is NEVER done, it is ongoing process, costing ever more) and maintaining the system thru physical enforcing, for which we use euphemisms such as "rule of the law" but it boils down to hunting out in the wild (you KNOW there always are some or plenty of THEM file sharers out there) and taking away material posessions or locking up people who won't comply (and it costs too, in wages of highly qualified professional investigators', detectives' and police officers who do arrests, jail space and maintanence, attorneys' fee additional technical equipment and software needed to track and find "lawbreakers") was too encumbering for any DRMed product?
... etc, and NEVER EVER do anything more until you cached in enaugh money. If your tresury never reach the 'GO' level, after certain time you return money to each customer (today's technology allows that operation).
Obviously, then there wouldn't be any product that NEEDS DRM. However, customers have needs that they would pay to satisfy and there are lucrative opportunities for those who can charm money out of their pockets. As I see it, there are several ways to do it:
- Subscription (advance payment, ransom) model: If you don't get your money, nobody gets nothing from you! For every product there are early adopters, premierre audience, those who care for their prestige and on the other side of the scale, there are those who are half-harted, freeloaders, scavengers or simply enjoing when they take away anything from a "sucker" ("OMFG, I am sooo smarter then YOU, I fooled you, hahahahahaha, I payed nothing"). Those others are not paying customers, nor they would ever be consumers if they had to pay anything, or at most next to nothing. For REAL customers, you would have to book sale BEFORE you get into final production. For films, just shoot trailers, for software, just create demo,
In this model, and presuming there was no DRM, each of your paying customers is potential reseller (which is illegal at present, but that could change once the industry finds a piece of mind and lawmakers follow) and you could gradually increase product prices counting on them to find out it will still be profitable to them to buy early and sell copies to lower end of the market. However, some money will continue to pour even after initial launch, because people sometimes buy something not for their own consumation, but for show-off (presents). You won't impress anyone with ugly hand-marked DVD media in case with pale, moot printout remotely resembling the original.
- Customisation: in digital world copying is cheap but so is (automated) modification! Today we leave customers freedom of choices, options, "skins", etc. but they usually make their choice to suit them and then hardly ever change it. You give them everything so that they don't need you and then expect them to respect you? Although this is clear case for software products, todays' (or recent tomorrows') tech could allow customer to fuse neatly into films, or music too, so that anyone getting a copy of that particular product... feels a little deprived of self esteem... and cuting out one to paste in another would result in ever growing deterioration of quality and enjoyment.
- Bribe: remember Kinder Surprise(R) chocolate "eggs"? A little chocolate on the outside and a small series (collector's items!) of thematic figures, or toys to assemble is a great success. Well,
Repeat with me, once again: TCP/DRM does NOT work. .etc.". So I say: The analog/digital loophole. How? Simple. Even if your audio output is digital and encrypted, you pry open your digital loudspeaker, reverse-engineer the digital datapaths till you find the DAC and plug some wires there. Even if it is completely integrated in the same IC, you rip off the coil from the speaker, and wire your ADC there so you have a reasonably-high-quality analog input.
Why? Simple.
Cryptographically, DRM means you have the cyphertext AND the key... so, YOU have the plaintext also.
But one'll say: "but the thing is protected, inside an IC, etc.
Even if all plasma/LCD tv sets are all-encrypted, they'll have to put _some_ color in _each_ pixel in the end, so you just yank the screen off and see how is color represented for each pixel. End of story.
Now, I know that the USofA (and Australia? and where else?) they have that insane DMCA thing, but this depends on each one to combat idiot legislation. I am doing my part down here (I keep an eye for legislative insanity, and scream as loud as I can when I see one)
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
China does this because they're still not fully integrated into the new, globalized economy. Once this happen, they won't need counterfeiting anymore and they will stomp it out. Judging by their success in effectively stomping out internal political opposition, there is no doubt whatsoever that counterfeiters will be doomed once they're not useful anymore to Chinese economy.
It may not be the big companies making this gear, but _someone_ will be making it.
Oh really? You can maybe build a PC in your home, you can maybe assemble a working motherboard in a home lab, but how do you make TC-free chips? Have you any idea of the cost involved? And how hard will they be hunted down by the market-friendly law enforcement? You can't relocate a chip factory that easily, you know, and they're easily found out.
The world is shrinking. There is no way out. Nothing you can do. Say goodbye to your "rights", they've been already bought and paid for.
Get used to it.
There will be always a way to break the DRM. We should learn from history, for us humans it tends to repeat (remember all the attempts to protect movie DVD's, in the end, it's easy to copy them). The Movie and Music Industries will be forced to become efficient operations that can't afford to waste money in extravagant productions. Something similar to what has happened to the Banking industry where they would spend obnoxious amounts of money on their operations (luxury buildings, expensive art, excess of staff and overpaid managers, etc.), and were used to make huge profit margins. Now they run a more efficient business that has reduced its costs and its margins. It is ridiculous the amount of money that the people involved in these industries make, i.e. a Movie Director's Assistant makes a minimum of $200,000 a year. They are not to blame though, we are because we buy their overpriced product (we don't know any better because the industry behaves like a Monopoly). However, technology is going to make that industry efficient whether they like it or not. Same goes for Real Estate Agents, they are going to start making money proportional to the service they provide. In most of the cases, their service is not worth the standard 3% commission. God bless Technology!
What did you expect? Did you really believe all that crap about the "digital revolution", "information taking the place of money" and so on? It took some years but the economy has reacted, so harshly that all your dreamy-eyed fantasies will be crushed totally. Your beloved computers will be, forever, your prisons. Those of us who haven't turned stupid machines into a reason to live will carry on as always, and nothing will change for us, while you computer geeks will have to resign yourself into having been utterly defeated. No more ridiculous revenge plans for your failed lives, no more parasocialist ideals, nothing more of that forever. The corporate geeks have caught the computer geeks, they have beaten them up and left them defeated and humiliated, as always. To paraphrase your beloved Orwell, the future is a jock, shitting on a nerd's face forever. Suck it up.
Geeks are so full of shit that "beating the crap out of them" takes a whole new meaning.
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?
I'm assuming you're asking about CDs and DVDs for one thing. For those two, it's all about the extras. Little things that don't cost much but are bonuses like the prize in a ceral box. For example, including full lyrics in the CD booklet. Or a collectors card/photo with either a picture of the singer/band or something on it. Basically, you release something that isn't as easy to distribute digitally.
There's probably other things you can do as well. Those are what I've seen done before. It's a nice treat for the fans.
Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
You sell it on a physical medium, as art was always sold before computers came around. Nobody ever bought "music", they either bought sheet music, a recording of music, or hired musicians. In 1944 you didn't buy a song; you bought a 45 or a 78 that had a song recorded on it. You didn't buy a novel, you bought a book with the novel printed on its pages.
DRM for audio DOES NOT WORK. There has never been true DRM for music, yet folks still buy CDs. I could always copy records and tapes, and did so. The only difference now is I don't have to be in the same room; nothing has really changed.
The record industry blames copying for its sales decline, but the true reasons are that there is a boycott against them, and they aren't producing much that people want to buy. My dad doesn't listen to the radio any more, he says the country music sounds like rock, and I listen to indie music because the "rock" they play on the radio isn't rock; it's wimpy whiney minor key pablum obviously produced by formula. It has no soul. Plus, even if the music didn't suck people percieve that the price of a CD is way too high considering (as you said) manufacturing costs. Drop the price of a CD to five bucks, there is still profit there.
Give the songs away as incentive to buy the physical medium. The song itself is worthless.
mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
I'd say most people who have "duplicated" [it's not piracy, yarr AVAST ye matey!] movies wouldn't physically shoplift from a store or otherwise.
Why is that?
Could it be they'd feel guilty?
Ok, so why don't they feel guilty about duplicating movies? Could it be the actors [representatives of the movie in all honesty] are overpaid liberal pussies? Nobody really thinks about the catering, camera, rig, grip, etc other people that go into a movie. The mindset is, the actors are rich they can afford me not to pay for this copy.
And in all honesty, fuck them. I'm so tired of hearing about a movie that rakes in 300M dollars and then to hear about how "the studio stole all the profits" or "the stunt men only get 50K/yr". If every product I made got me 300M a year I'd pay myself fairly. Maybe if the studios and "A-list" actors stopped stealing all the profits we'd be set.
I just don't get why we live in a world where an actor can make 20M on some movie, but a doctor who reconstructs your heart makes only 100-200K/yr?
hmm...
Tom
Someday, I'll have a real sig.
... a very workable indeed. I guess you even used it already.
But i won't tell you, stupid amerrican. Find it out for yourself!
GWAHAHA AHA HAHA!!
Any sufficiently advanced intelligence is indistinguishable from stupidity.
Ah yes, the "they're locking up my culture" argument. Right up there with the "they're stealing my job", in the common sense department. Besides you all aren't purchasing* the content so you have no say so as far as what happens to "your culture".
*Some of you gave up that right in exchange for free content. The rest because they couldn't be bothered to carry the situation to its proper conclusion.
For all the noise about it, for and against, and all the moral high, low and middle grounds that the slashdot crowd so loves to argue about, the obvious fact is that RIGHT NOW we have a working economy without DRM. So obviously one is possible.
Just look at it. The music industry's entire catalog is pretty much available on a digital, easily rippable, non-DRM'd medium: the good old CD. For all their noise and complaints, I don't see the labels shutting down CD stores to prevent "piracy"... and you can be sure that 99% of illegal music copying originates in CDs.
And if you look at video, you have the same thing. The DVD was originally DRM'd, but that was broken a long time ago and DVD ripping programs abound these days, from reputable sources even. Do you see the industry putting a stop to DVD sales, or somehow trying to prevent computers from having DVD drives with ripping ability in them? Actually just the opposite is happening - until recently people didn't have much of a (legally bought) movie collection at home, because original VHS tapes of movies were way expensive, so people resorted to renting them. The industry has actually figured out that by pricing movie DVDs quite cheap, people will buy lots of them, and the industry makes a BIGGER PROFIT!
So what's all this DRM noise then? Well, Yahoo themselves summed it up pretty well, and considering their position in the industry, you'd think they know what they're talking about:
As far as I can tell, that's good news for all of us. DRM is now like cryptography export regulations were a decade ago: a big threat that we all get so worked up about, but is ultimately irrelevant on its own grounds.
Just like there comes a point where crypto knowledge is "not that hard anymore" and cannot be kept in a box, in the long term, the greed of DRM vendors combined with the fear of audio-visual producers is just not enough to make something as techically broken *and* useless as DRM fly.
stocks are just pieces of paper, they have value based on their popularity, digital media could work the same way... http://newerthannow.com/blog/
> How do you create a market for a product, and make money of a product that
> has a huge initial creative investment, but then no manufacturing cost, and
> is in infinite supply?
Quit thinking of it as a product. The business of selling copies is obsolete.
Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
None of those people in grandparent (penny arcade, etc) would be making ANY money without the banking institutions - that is, unles they could ifnd a way to convince people to shove their money in envelopes, stamp it and mail it. Oh, but then they'd still be at the mercy of the post office, so if they were offering something the ever increasingly fundamentalist world governments dislike they could be cut off in an instant and hauled in front of some kangaroo court on "mail fraud" charges - or something much worse.
Archiving is moot - the notion that a world of indiviiduals will be able to provide a more comprehensive archive is a fallacy; here's an example: I've bought at least two copies of grace jones' slave to teh rhythm, yet don't at present have one because the cassette and the cd both wore out. For months I have been jonesing for some of this out of print material and even amazon didn't have any used copies every time I looked. I checked p2p, torrents and usenet, and all that's there is her greatest hits and such. Finally it dawned on me I had installed real player for linux some time ago, so I hit up rhapsody... guess what? Not only is the CD I want there, but a halff dozen others as well. And Rhapsody gives me 25 "free full downloads" essentially every time I visit (I only allow session cookies) so... here's an example of DRM inciting the legit publishers to provide for me what no "commons archivist" have thus far been willing or able to do - high quality downloads (the sound actually is better than the last mp3 version I tried of the title track) that I can access from my desktop anytime, free.
There is room for both - this notion that drm is inherently evil is as moronic as any other bigotry. And when all those bad and nasty things happen and linux DOES get locked out of the mainstream media industry, you'll need only go as far as your nearest mirror to see who to blame.
Balance is what is needed, not zealotry.
I know it's only a small example, but lots of camgirls make their biggest money from "custom" work. They exchange emails with you about what you want to see, agree to a scenario and a price, and then make a little vignette for you to enjoy. Generally, they'll make $300 and up (way up!) for as little as 10 minutes of work and a little time for post-production tweaking. More typically, you can get a 30-45 minute performance for about $500. Add in an hour of post-production work and we're talking an hourly wage in the $200/hour and up range. That's not a bad wage. "Model" web sites do the same thing with still pictures. It's a viable way to make a living churning out performance art.
It occurs to me (with the benefit of some sleep) that that's an even bigger problem than the massive mess of assumptions before. One of the fundamental assumptions for an ideal market is "perfect information". However, we're not only talking about a public good, but an information good. The existence of DRM inherently precludes one assumption required for an ideal market.
Oopsy.
There's probably a Nobel awaiting for anyone who works out a mathematical model for information markets. Hmmm, I don't have anything more important to work on today....
//Information does not want to be free; it wants to breed.
The problem with DRM isn't what they are trying to accomplish with it.
The problem is quite simply that no matter what scheme they come up with at some point they have to actually let you watch/listen. People talk about encrypted media paths and what not. Wherever you put an encrypted media path in it has to end somewhere.
Wherever that path ends someone has the capability to take it's output and turn it into a very pristine digital copy. Once that one person makes a copy and uploads it to the net everyone can get it easily with very little effort.
This is fact. An unchangeable reality. The only possible outcome is going to be an eventual massive shift in how we view the mere concept of compensation for copyrighted material.
I heard someone say their problem was obscurity, not piracy. So if music and movies are in infite supply then they become advertising. The money must be made selling something else. T-shirts and lemonade. Or, ironically, advertising. Universal has just come to this realization. They are giving away the music to sell advertising. And surely t-shirts and lemonade are soon to follow.
body massage!
"The answers are the same. You take out loans to pay for marketing, promotions (giving stuff away free), and then pay them off when you're established and making a profit. You might even have to work two jobs to support yourself while you follow your dream and get established. Not everybody makes it. Either they have a product that not enough people want, or people didn't find out about it, and they go under. That's the free market."
Illegally downloading content isn't the "free market". Although it is the market demanding free things.
"It's very little different to how artists work today. Unknown artists struggle to get exposure, so do bread-and-butter work and 2nd jobs to get by.
Giving away some of your work for free, especially digitally where it costs you virtually nothing, is great marketing. The 'tip-jar' method does work sometimes, as does getting people to pay for higher quality versions of your material. Give away the low-res one, maybe with adverts embedded (hellooooo, radio) and use that to get people to pay for the high-res version. After a few cycles of that, people will pay in advance for the new one to get it made, or released if already made."
There's a word for that. It's called "shareware". According to slashdot, it's apparently not as good as freeware like F/OSS.
"The old method of charging many times what something cost to produce is dying. The whole point of the free market is for new businesses and new business methods to be tried out, and live or die in the attempt. DRM is the complete antithesis of the free market as it uses government law to prop up an artificial and failing business model, and removes the freedom of the customer to choose alternative providers. DRM on physical products warps the meaning of physical property itself for the purposes of the big media cartels."
Well several things. One this forum has repeatedly demonstrated it's ignorance on various subjects. I rather doubt anyone here can give a factual account of what content really costs to create. Second of course a business is going to charge more than break-even. It's called profit. Are you all certain you know how commerce works? Third illegally downloading content is likewise the "antithesis" of a free (speech not beer) market. Forth give the "failed business model" argument a rest. No one's being fooled by it. And last, you have ALWAYS had the choices of "not buying","buying from someone else". DRM doesn't change that. It just means that one can't abuse THAT particular content.
"My singlle player version of Half-life 2 DVD is a great example of the evils of DRM on physical media. It's encrypted, so I can't use it without Valve unlocking it for me online. I can't resell it, as my key is now used. I can't even give it away, as the key is tied to my steam account which has other older versions of my games in, and I can't delete the key or move it. The physical DVD in my hand might as well be a blank piece of plastic with a number printed on it, and to add insult to injury, when the game was first released I had to put my DVD in the drive for the DRM check, while people who'd bought it online didn't. It's over a year later, and I'm still pissed at Valve."
Uh, huh. Did I tell you how much security costs me in time and money? Damn security cartel. Good thing those nice "burglars and identity thieves" are out there protecting me from their "failed business model".
If you produce a track that you think you can sell 10,000 times for cash and make enough profit to pay for it, then it doesn't matter if 1,000,000 people download it, as long as 10,000 people paid.
By making freely available and asking that the place to buy is shown with the track (as text in the ID3 tag) you can proetially reach a market of a billion people. Will 1/100 % of these pay? Likely (the online ad business think they can manage it).
That you could have made 100x that if you added DRM and reached the same market, but then you are limiting your market by ADDING DRM. And the extra sales are not necessary to make this project a going concern. All you needed were 10,000 sales. Any more than that is pure gravy, so why reduce it by paying for restrictions on who you can market to?
As I see it, the problem is that the CD or the MP3 is what is being defined as the product. I have said it before, and I will say it again, the music is the product, and not the media used to distribute it. If the artists want to be musicians, then they need to be making music, not CDs. The goal should not be a platinum-selling album, but a 250,000 attendee concert series. I should be able to go out on any night of the week, with ten dollars in my hand, and have my choice of any style of live music by bands that aren't local, regardless of where I live. So I say to the musician, "Don't be a recording artist, just be an artist." Will there be tons of money to be made? In the case of the Grateful Dead, you betcha. But you better have the staying power. Is there decent money to be made? Absolutely. You won't be buying a Ferrari any time soon, but then, if you are in it for the money, most people probably don't want to hear you anyway.
What?
Wrote this back at school.... it takes a while to get into but the idea is interesting... I since have learned that a law professor at Harvard is working on a similar idea.
A New Approach To Copyrights
During the fall of my freshman year at Yale University, I had the pleasure of attending a round-table discussion about the impending Napster case. Earlier that year, the university had acknowledged student use of the "peer to peer" system by limiting the bandwidth Napster clients could use. As a result, when the heavy metal band, Metallica, filed suit against Napster, Yale was named among the contributory infringers. Speakers at the round-table discussion, argued over whether or not the university constituted an Internet service provider, over whether or not enabling peer-to-peer sharing was contributory infringement, and even over what else the music industry should be doing, besides threatening higher education, to address the problem of piracy. But no one questioned that problem was real. Nor did they doubt that the problem was growing rapidly, and that regardless of the outcome of the Napster case, a serious challenge to copyright law was under way.
History
Copyright law is far from new. It's source dates back to the writing of the Constitution - or further if you consider that the Constitution draws from a long tradition of English law that began with the Licensing Act of 1662. In the three hundred and forty one years since its creation, copyright law has gone through many transformations. Before suggesting a new approach to copyright law, we should certainly understand how the law functions today, and why it breaks down. So what is copyright law, and how does it work? Allow me to review a few key points, salient to the discussion ahead.
Every time you fix in tangible form some original creative work or expression you automatically gain a copyright on that material. You draw a finger painting and presto, instant copyright. The definition of what exactly is copyrightable has also changed over time, but currently the standard of an "original creative thought" seems to hold. This of course includes songs, books, and movies, but it also includes things like computer source code. While computer code's functional aspects fall into the domain of patents, the actual expression of that function in a programming language is covered by copyright. Once you have a copyright, it allows you to attribute the work to yourself, to create derivative works, to publicly display or distribute the work, to demand your name not be applied to other's derivatives, to sell the rights to the work to another, and of course to copy or reproduce the work. These last two rights will be the most important in our discussion. You can also register your copyright with the government. If you register, your work is protected by customs, and someone infringes on it, you may seek greater damages as well as legal fees from the infringer. You must register your work prior to filing an infringement lawsuit.
Now you have a registered copyright, but how are you going to enforce it? You are afforded full protection under the law, but unfortunately, the structure of the legal system and of copyright law itself makes actual enforcement difficult. A century ago, if you wanted a copy of a work or a copy of a derivative work, someone had to make it for you. Most likely, it would come from a printing house. Thus, historically it made more sense to bring a suit against the company or person producing the offending works, rather than trying to find and litigate every person who purchased a copy. Today, this is simply impractical. One of the first examples of this new era in copyright law came with Sony vs. Universal in the early 1980's. The case centered on the misuse of VCRs to infringe on broadcasters copyrights. There was no central producer or distributor to challenge in court, since it was the end users who where making the copies. The case was brought agai
Here's a question, why are we all so concerned about the publisher's profits? Publishers were a necessary evil for so long, because artists could not afford the means of production on their own. Now, we finally have a chance to DO AWAY with that necessary evil which has been plaguing us since the invention of the printing press.
Right now, publishing houses have all the power in the music industry. Artists have very little. Digital distribution can change all of that. In the short term, yeah, some companies are gonna go out of business. So what? I personally don't buy music so that Sony can make a profit, I buy it so that the artists will keep making more of it.
Artists won't stop making music just becuase Sony stops turning a profit on their insane cash-cow (how sweet would it be to do none of the work and reap all of the benefit in any situation?) Do you think Nine Inch Nails would stop releasing albums if their publishing house went under? Hell no, they can always release digitally!
Eventually we will see a re-balancing of the power relationships. Right now publishers have the advantage over artists, because they control the means of production. The means of production have been FINALLY invalidated by digital media! This is a great thing for music, because it means that the artists will finally start to get their fair share. The power relationsihp between the artists and the production side will be shifted. Artists will make more money off of each CD that is sold, because they will be commissioning the publishing houses to distribute the hard copies with digital distribution being their primary avenue.
We've been trapped into believing that the production side has a right to make money off the artists blood sweat and tears, and then we've somehow been convinced by those companies that this is the true capitalist way. Its not, I know I sound communist, but if you are a real capitalist you will see that these production companies never had a right to the insane profits they make off another man's labour in the first place.
An essay I wrote in 2004:t arTrekSociety.html :-)
http://www.kurtz-fernhout.com/oscomak/AchievingAS
An excerpt:
"Now, let us move on to the question of where could more money for
education and creativity come from -- such as to fund more creation of
free copyrights and free patents? And where could budget cuts be made so
US parents (and everyone else) could work less hours and devote more
time to their families and charitable hobbies -- including informally
educating their children? As we shall see, a hundred billion dollars
here, a hundred billion dollars there, and soon we are talking real
money.
Let us consider ways to free up money for the non-profit sector (or
reducing working hours) by cutting wasteful government and consumer
spending in these areas with (annual estimate of easy savings):
* Healthcare ($800 billion),
* Military ($200 billion),
* Prisons ($125 billion),
* Agriculture ($40 billion),
* Transportation ($250+ billion),
* Housing ($350+ billion),
* Manufacturing (very variable),
* Media (very variable),
* Banking ($14000 billion up front, $320 billion annually), and
* Education (very variable).
This is a total of $14000 billion up front and at least another $2085
billion per year. And this is even without considering any lifestyle
changes such as from widespread adoption of Voluntary Simplicity:
http://world.std.com/~habib/thegarden/simplicity/
which will ultimately result in the largest savings in the US and
worldwide (but I discuss no further here). "
A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
Newspaper, radio, and television solved this problem 100, 80, and 60 years ago respectively. Let's not keep pretending we don't know the answer. Don't listen to the recording and motion picture industry. The are just fools. "When the winds of change blow, some people build shelters, others build windmills."
Oh, really? Making a song is the same as painting a house or fixing a car?
How long would a mechanic stay in business if one customer could take the repair done to his car and give it to anyone else with the same car problem with little more than a couple of clicks?
How long would a painter be in business if the work done on a single customers house could be spread to any or all houses with a few mouse clicks?
The different is that completed tax forms, a painted houses, car repairs are all one off custom work on physical items. They can not be shared. Creative works such as songs and movies are not physical items, they are experiences, coded information, distributed on physical items. The money is made by selling the same experience to many different people. Your tax forms are not the same as my tax forms, but the Star Wars you watch is the same as the Star Wars I watch.
You speak of pooling money to make music or movies. How will that work? Remember, people contribute to political campaigns because they feel the will get something in return. Will the contributors be given free copies? Who will be the contributors? If it costs $50,000 to make an album, that is $5 from 10,000 people, but what if a band only has a fan base of 1,000 people willing to donate for an album. That makes it $50.00 per person. Are you willing to pay $50.00 for an album?
Will muscians campaign for funds? "Hi, we are Giant Pudding. We are a band are looking to make an album. Will you contribute?" If they are going to campaign, how will they do it? Begging on street corners? Commercials on TV? Where will the money for the campaign come from? The money from the live gigs go to supporting the groups members.
If you contribute to the album fund what do you get in return? Will the contributors get a free copy of the album, or will they have to buy the album as well as pay to produce it? Will they get a share of the profits from the albums? If so, how much?
There is no "-1 offended" or "-1 you don't agree with me" mod options for a reason.
in the summary. nice.
"Nowadays, the cost of typesetting and printing (or composition, arrangement, recording etc.) is borne by the artists, and the publishers do nothing of value that a kid in a garage can't do. So there is no further need of copyright to protect the printing investment. Anyone can record, print and distribute for essentially nothing."
This is only true of creative works that can be made by a small number of people for a very low cost. True, it costs almost nothing for an author to write a book or a musician to record a song, but what about things like movies, videogames, or television shows?
If everyone behaved like an economically-optimal robot, as in your model, then no charity would be able to do its work, investment funds that specialise in "ethical investments" would have no subscribers, and no-one technically competent would buy Linux distributions off the shelf. Since these results are demonstrably not happening, we can reasonably conclude that humans do not base their decisions on where to put their money purely on selfish economic principles. There is a personal, ethical aspect as well, and a part of that is recognising when something you value has required others to work to make it, and feeling that a reasonable reward to those others is justified. There is also the economic issue that things like convenience have a perceived value: even if you could have something for free, sometimes it's easier to pay a little to get the product via a more convenient mechanism.
As we saw in another recent Slashdot discussion, a lot of people don't pay (or aren't allowed by their purely-economically-driven employers to pay) for things when there really is nothing in it for them, but the introduction of an "honour system" through the idea of copyright provides a sufficient motivation for many. Indeed, my answer to the original question in TFA would be:
- observe that most people are basically honest, and willing to pay a perceived fair price for something they value;
- introduce a law that creates a market artificially where copying for the benefit of others is not allowed;
- accept that a certain number of people will rip you off, and attempt to enforce the law to the point where it makes economic sense to do so.
In other words, the market the original question asked about already exists, in part because of the existence of copyright, and many people in diverse fields are already making plenty of money in it.If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
Free riding isn't a "problem" per se, it's really just indicative of a lack of demand.
If people want new content, then they'll have to help pay for it to be created; if they don't want to do that, then the content doesn't get created, and the artist does something else with his time. As people become more bored with existing content, the demand for new content increases. Is it possible that a lot of people will sit around and just wait for someone else to pay for the new content? Sure; but really that's just saying that they're not really that interested in it, or interested enough. It's a value proposition, and they don't value it enough.
That's the simplest possible scenario; you just wait until someone with enough resources becomes bored enough with what's out there, to pay for new content just to have it created. It will happen eventually, you just have to wait for it.
Of course, there are lots of other ways that you can encourage people to pay for content-creation themselves, rather than try to game the system and hope that somebody else will; you can reward the people who actually pay for the creation (e.g., by giving them a credit so they can show off to all their friends that they were a supporter, by inviting them to the initial performance/showing/release, publicly thanking them, etc.) so that there's a social pressure not to freeload.
At any rate, I think it's a key mistake to look at the market as being one of "art" or "entertainment," as if art is a tradable commodity. That's exactly the problem that's gotten us to this point. Rather than looking at the market as one where 'art' is bought and sold, it's better to look at it as a labor market, where the labor of artists is bought and sold. If you are an artist, your job becomes not marketing your artwork so much as marketing your labor (which if you are an artist, by definition involves creating some form of art, persistent or ephemeral). So if you wanted to be a successful artist, rather than selling copies of your work, you would need to look at yourself in the same way that any other skilled tradesman does, and develop a market for your time.
Essentially that's what I'd like to see us return to; rather than "art" being something that's stamped out in a factory like aspirin tablets (a very industrial-age idea), and the focus being on creating a market for the copies, put the focus back on the labor, where being an artist is an avocation like any other.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
First of all, let's take supply out of the equation for the time being and we're also going to ignore the effects of marketing and advertising.
Price and demand have an inverse relationship - drop the price, demand increases; raise the price, demand will drop. How much the demand will increase/decrease per unit change in price is determined by the price elasticity of the product in question.
If you're manufacturing widgets, supply is an issue because in a competitive market, prices will generally (I know people are going to point out all the exceptions to this statement) adjust to a level where demand broadly matches supply.
For digital content, supply isn't a factor in determining price. Costs and customers' willingness to pay are the factors you should be thinking about.
Let's say I spend $10m creating a piece of software that is designed for the corporate market. I do a bit of market research and I discover that, if I price it at $20k (let's assume that the incremental costs of production/distribution are negligible for the purposes of this example), approx. 1,000 companies will buy it - i.e. those companies willingness to pay for my product is $20k or higher .
On the other hand, if I price it at $5k, approx. 10,000 companies will buy it - i.e. their WTP is $5k or higher .
What do I do? Well, if you do the math, you'll find that pricing it at $5k brings in the most revenue. However, the problem with that is, 1,000 of the 10,000 companies I'm selling it to for $5k are actually willing to pay $20k, so I'm leaving $15m worth of potential revenue on the table.
How can I capture that extra $15m of revenue? I'll leave that one as an exercise for the reader but while you're thinking about it, have a think about how much you're willing to pay for a given product, whether it be a digital camera or a piece of software like an email client or even an operating system, and (more importantly) why.
D.
I've got a great idea for a business. I want to start a factory that makes air, bottle it, ship it to people's houses, and let them breathe it. The problem is, there is already too much air around, and it is all free.
Shouldn't I be able to lobby Congress to ban all this free air, so that my business model can succeed? Think of all the tax dollars my air sales will bring in?
The example you set up is quite similar. You have proposed a stupid business model, and then ask us how to make it work. The fact that this model appeared to work for part of the twentieth century was a quirk of technology. There just happened to be a slim window in the development of technology where the tools of reproduction were too expensive for the common man, and multiple businesses sprang up to distort and manipulate this flaw in technology. Now that technology has improved, those businesses want to hold onto their out-of-date business model.
Buggy whips went away, slide rules went away, and those businesses are next.
I imagine that if we ever invent a food replicator like on Star Trek, all the farmers, grocery stores, and restaurant owners will want their obsolete business models protected as well. But too bad, technology marches forward.
I didn't see anyone else say wuite this argument, so I figured I'd add my 2 cents to this already crowded conversation.
The question over whether we need DRM is fundamentally different than the question of whether authors have rights that need protection in general.
If you don't agree author's have rights, then this whole thing is a mute point - it means that you believe that a creative work, once created, is the property of all to do whatever they want to with.
If you believe that authors have rights, the you believe that the author has some sort of interest in protecting how his/her work is used, and the right to profit from it.
DRM is about whether you think the authors have a further right to inconvenience/not trust/violate the fsir use righte/etc of your customers.
Authors CAN have rights to their work, AND use the law to protect them, WITHOUT using DRM.
O_o
Here are links to an excellent three-part MP3 Newswire commentary that offers some insight into your question.
l
m l
y .html
Copy Protection and the Reasonable Man
http://www.mp3newswire.net/stories/2003/crime.htm
CDs and the Scarcity Principle
http://www.mp3newswire.net/stories/2003/scarce.ht
Efficiency of the Market
http://www.mp3newswire.net/stories/2003/efficienc
The VHS debate is behind us, as is the cassette recorder, and the floppy disk, and other 'copy protection' mechanisms are on the forefront of this battle versus our own machinations.
To be fair, we have made this problem for ourselves, and only we can allow ourselves to fix it. I'm not suggesting that this will be an 'overnight' event. It is evident through the study of history that this is not the first time that we have been faced with such struggles. Where civilization fails its members is when it becomes static and foolishly believes that it is at the 'pinnacle' of progress. It's measurable that in these moments of self-delusion, that 'the barbarians at the gate' become a real and tangible threat to progress of civilization. Any student of history can verify the cyclical nature of empire and civilization, it seems that we are on the cusp of another such cycle.
If civilization is to finally progress beyond the previous incarnations, we must first allow ourselves the recognition of our common heritage. Consistently civilizations in history have allowed the creation of an 'elite' ruling class, which in turn has controlled through knowledge and coordination the bulk of society to what its knowledge base and comfort level deemed best effect.
This incarnation of 'civilization' has gone beyond previous incarnations in that it has developed a knowledge base (the internet) that makes the Library of Alexandria seem like a quaint idea. The danger to civilization as the 'elite' ruling class has come to know it is in the spread of this knowledge base. There truly is an opportunity for egalitarian rule using the internet. I think the 'elite's' know it and are working to lock down all knowledge to ensure their comfortable position at the rest of humanity's expense. This is 'Digital Rights Management' and the 'Digital Millenium Copyright Act' and other such nonsense.
This is direct evidence that the 'elite' aren't exactly comfortable with having the 'cat out of the bag' The flaw in their reasoning however is that they feel that they can control the flood of anger and retribution that they rightly deserve. They can no more control this than they could mitigate the effects of Katrina. DRM and DMCA et al are just 'band-aid' approaches to 'stem the tide' of the knowledge that they find is freely floating all around them.
To suggest that artists are hurt by mp3 and other digital media types fails to account for the real economic facts of the case. In fact, artists and creators actually benefit from the distribution of their content, people outside of their 'region' are now being exposed to the work and the dissemination of ideas is bringing real positive effects to society. Who is directly hurt by this distribution are the people who have controlled the work 'to their exclusive benefit' through previous distribution and marketing mechanisms. While it is arguable that the distribution and marketing people need to make a living too, perhaps they might need to address the inequity of the current model. Sales have not decreased dramatically as suggested by the BSA, the RIAA, and the MPAA, it's smoke and mirrors. The real benefit for DRM is the control mechanisms that were previously in place (i.e. the dissemination of knowledge and culture) are returned to the 'elite' class.
Recently on Slashdot (and elsewhere) there has been much discussion on how little artists actually derive per song with legitimate downloads v. CD prices. I believe that the artists are speaking out against cruel tyranny of their creative work and minds. This tyranny is not through the downloader, but rather the 'big muscle' corporations that 'lock-in' content and claim creativity as their own. The irony is that although they might be guilty of creative views of the truth, they probably haven't created anything original in their whole lives.
It's also important to remember that security (aka DRM,DMCA) is a state of mind. The fact that a lock exists already implies insecurity. It implies this doubly, first in that a lock 'needs' to exist (aka.
if I claimed I was emperor just because some watery tart lobbed a scimitar at me they'd put me away!
Once one person breaks the encryption, said person can release an infinite number of DRM-free copies. So, for DRM to work, it's not sufficient that it makes "difficult" or ("a hassle") to copy the work. It should make impossible to copy it. But, as I said, that's not gonna happen.
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
Amortizing the cost of producing and distributing the product, including of course the payment to the artist, over the useful life of the product (read: total cost / estimated sales per year, with the sales per year brought back into present dollars versus future dollars).
How do all companies factor in R&D? How do drug companies who spend billions developing a drug and then pennies making the actual drug come to prices? Same thing.
The other side of the music scene though is that people are stealing it. So your options are:
a. turn those folks into buyers [DRM is an idea for that, but causes trouble for the current buyers]
b. they're not sales unless you make money, so just reduce the number of sales and hence raise prices [read: downward spiral]
c. let the market forces work themselves out [accepting that some people will not buy at any price]
I'd argue that 'stealing' the music is not what the market INTENDS to do, but the end effect. The key is to ask why. un-DRMd music is no worse than folks copying tapes using high-speed dubbing. What the music industry ignores is that (a) music WANTS to be shared. If you hear a song from your buddy's car- you want it for your car... right away, (b) people want a song and not an artist's collection of songs, (c) the price needs to be reasonable. People will do what is convinient. If you can get a song in 2 minutes from the comfort of your home for free or cheap versus pay too much, going to a mall, being restricted on how you use it, and so on, you'll do it. Renting/sharing songs between friends is a good first start and a good sign from the industry.
-M
and the publishers do nothing of value that a kid in a garage can't do.
Publishers provide 3 things of value: capital, marketing and distribution. In the digital age, distribution isn't as important (though a lot of people still buy their music at Wal-Mart). Most online music stores will stock damn near anything because there is no overhead to deal with. However, without marketing (and the capital to pay for that, to take your act on the road, etc.) no one will find your song and listen to it.
Copyright currently exists to give the content creators a limited exclusive on their created works. That's a good thing. Copyrights also last (effectively) forever. That's a bad thing. Somewhere along the line we got this crazy notion that creating something somehow gave you a "moral right" to the work. That you and your heirs will own that work for eternity. That's a bad thing.
But back to the original question, is DRM necessary? The answer, is no. There will always be ways to circumvent DRM. The analog hole can not be closed. If someone is infringing your copyright, the burden is (or at least should be) on the copyright holder to take action against the infringer. I suppose if someone only wants to sell their content DRMed, that's their right, but I won't buy it. The only purpose I could see for DRM is for subscription type services.
Schneier described the same thing in his Street Performer Protocol paper. There are variations proposed by others, and wikipedia mentions some current implementations.
That's the problem. It's not, and as such most people still need to buy it... including authors, musicians, actors, and developers. Yes, in a utopian world everything would be free. But I don't live in that world, and neither do you.
So, you would take the one utopian part of our world and make it as nasty as the rest?
Friends don't help friends install M$ junk.
National Public Radio.
They have been 'giving away' their content for more than 30 years. They have had no trouble making enough moola to run their business and even expand it. No DRM nessesary thank you.
Even now, most of their audio archive (with some notable exceptions) is available online, for free (in both senses). Yet they are still able to make a go of it.
You may never become uber weathy using their business methods, but their methods work.
The Fictionwise e-books use a variety of secure formats, including the Microsoft secure reader, secure PDF, MobiPocket, etc. Each of these uses the "trick" of tying itself to your particular hardware. So part of the purchase negotiation on Fictionwise is that you have registered your reading device (or the individual software copy) with Fictionwise. If you copy the file to any other device, it will not open. Interestingly, I purchased an audio book recently from an Italian company and it arrived as a simple MP3, presumably with no technical protection. It's quite unusual to find unprotected files being sold commercially, however.
I just read
Economics is essentially a social science, it is about human relationships. People always find a way. Create DRM, and it *will* either get cracked or people will find another avenue (web hosting in N. Korea or Madagascar anyone? How do you control live performances?).
Trying to restrict the supply of art and entertainment is as non-sensical as trying to restrict the supply of oxygen. And just as intolerable.
Art and entertainment just happens. It is just that people are begining to figure out you don't have to pay a 'pimp' to get their music or other art and entertainment to the world. Monolitic and centralized control is breaking down, eating into profits and scaring the hell out of the suits.
A good example is prison economies. The supply of cash is restricted in prisons. So instead prisoners substitute tobacco, services (including sex) and crafts. They find clever ways around economic restrictions.
The more they try to clamp down, the more peple will find a way to squirm out of it (to sort of paraphrase that qoute from 'Star Wars' which I cannot recall verbatim at the moment, when Leia is talking to Vader).
putting the 'B' in LGBTQ+
I was reading the http://www.mises.org/story/1568 ten economic fallacies article the other day, and an eleventh fallacy occured to me:
Intellectual property is indispensible to a free market economy.
The question actually is: what does intellectual property cost our economy, and does the balance accrue in our favor?
First up is the cost of the absolutely overwhelming, inescapable and expensive, Cold War insanity expensive, police state that we are building here and around the world to create a regulated economy for non-existent property. We actually have to monitor what people say, what they watch, what they hear, what they write, where they go, where they point recording devices. Then we have to build the prisons to house all those miscreants, and fund the courts and the lawyers to lock 'em all up. And this criminalization industry adds nothing to the economy (Broken Window fallacy) -- it merely costs.
The next and killer cost is the cost of lost opportunity. Let's take what used to fuel the growth of science: free and open dissemination of information for all to share. This freedom fired the intellectual explosion that gave us calculus and steam engines, an explosion that sadly is being contained by IP firewalls around corporations and universities as they become profit engines. The shrouding of research is slowing science and technology growth by a significant amount. The question is: what could have been learned by now had these new IP lords not restricted the flow of knowledge? This is not covered by cost accounting, which picks and chooses a narrow field of debits and credits that merely cover what profit IP gives the cost accountants, not the civilization as a whole. The advance of science since the Renaissance has been derailed in the last fifty years.
Extending that idea, what could be the profit to the civilization as a whole if every single book, all movies, all magazines, all sound recordings, all designs, were released in a timely fashion, as the Constititution's writers ordained, and inventors and artists could access everything that mankind has ever created, anytime they liked? What new Renaissance is being throttled by the greedy little men who have sold the idea that ideas and visions are not only their private property, subject to packaging and resale like stock, but theirs for all time to come?
What is this new paradigm of eternal ownership of mankind's knowledge in ever more concentrated (read wealthy) hands giving us, as a people, in comparison to what it is denying us?
Are we losing knowledge that could counter global warming?
Breakthroughs in chemistry that could neutralize waste?
Genetic breakthroughs that could cure cancer, diabetes, AIDS?
Breakthroughs in propulsion that could give us space for pennies?
Organic printers that could create infinite amounts of food from garbage?
What books could be written?
Most importantly, what young minds could be sparked if children could sit down at a screen and feed the Elephant's Child, reading and watching and listening to anything and everything that interests them?
As a child, in my city school, there were only a few science fiction books on the shelves. I read "Have Spacesuit, Will Travel" and "Time for the Stars" twenty times each or more. When I arrived at high school, I found rows of SF, and "wasted" time reading each and every one. What could I have done, what could I have imagined my life to be, had I access to all that had been written, for free, since the time I could read at the age of eight?
Multiply me by a billion. What have we lost?
Nowadays, the cost of typesetting and printing (or composition, arrangement, recording etc.) is borne by the artists, and the publishers do nothing of value that a kid in a garage can't do.
I'd like to see that kid in a garage manage to get a band's new single into heavy rotation on Viacom's cable channels and ClearChannel's radio stations.
Promotion is a valuable service to a musical artist, and the record companies are still really the only way for an artist to successfully get promoted. The internet has not yet changed this.
then sell something else.
With no controls (no marginal cost, no effective copyright enforcement against the masses, no social mores against copying, no DRM), supply approaches infinity. The price for recorded works of all kinds falls to zero. Ya just can't charge for it.
So, the business model has to be to charge for something that is in limited supply. One thing that's in limited supply is live performances. Happily, free electronic distribution of recorded entertainment generates demand for live performances. The type of entertainment this seems to work best for is music.
However, there is a limited demand for viewing movies in theatres if the same movie is readily available the same day at home. Worse, novels aren't performed at all, so the only thing electronic novels can promote is hardcopy novels. If/when ebook readers reach acceptable performance, price, and compatibility, they may replace hardcopy novels.
Free electronic distribution of recorded entertainment will quickly create a world where the enormous sums now spent promoting a work cannot be recouped. It is possible that it will also make it impossible for creators to make a return on the time spent creating.
"We reject as false the choice between our safety and our ideals." --The American President (20.1.2009)
The biggest difficulty with intellectual property (IP) in the Internet age is using a product model where it does not apply. IP is essentially different from regular property for all the reasons that people have mentioned: ease of duplication and ease of distribution being the core issues. Without DRM, it would seem that IP cannot produce a profit, because a distributor can no longer compete against pirates.
I suggest that this is not a problem, however. Distributors no longer perform a valuable service, and that is why they cannot compete. Why buy a CD or legal download when it is more convenient, cheaper, and of equivalent quality to download it from pirates? DRM legislation is an attempt to maintain the current business model (product-oriented) by restricting consumers' freedom.
A better solution is to view intellectual property from a service model. Musicians, artists, movie producers, authors, and software developers perform a service: the creation of new intellectual property. People will still pay for this service. Artists used to work primarily on commision, why can't other IP creators? I will still pay to go to a concert, even when I could listen to the same music at home, because the musicians provide a unique service that is not duplicated through digital distribution. Hearing good, free music on the internet could be considered advertisement.
Similarly, the role of distributors could be modified as well. I would pay for a DRM-free iTunes service because it would organize music, centralize it, and maintain a certain level of quality. These are service-oriented benefits, rather than product ones, that can survive without DRM. (Consider the services of Slashdot, except with music downloads.)
In summary, IP producers and distributors could still make money without DRM because of the services they provide. DRM only protects income from valueless services (distribution/replication).
My two cents - you don't "create a market." You create a product, anticipating a market need. An infinite supply is no good without demand. Moreover, in time the most prolific product falls into oblivian. That said, we need to protect the creator of a product from theft - hence digital rights, but the management should not make it impossible for honest citizens to copy/use the product for their own personal use at home either. We are getting closer to taking away the rights of the individual who has made an honest purchase. Said individual used to be able to do pretty much anything with content or equipment he paid for, and in general, the courts had ruled in favor of the private user. No longer is that the case.
Ad Astra Per Asper
Right: "CDs are usually not concerts"
Wrong: "Classical music is one of the most heavily post-prodded genres" Never done overdubbed/multitracked pop, have you? The typical classical recording is done by first getting one good take of the whole work (or major section, like a movement of a symphony), then rerecording problem sections, then patching things together. "Note-by-note" correction can be done, but most producers won't put up with it-- it's viewed as cheating. (There's a well-known story about Glenn Gould putting together a Beethoven sonata recording by splicing together alternate phrases from two different takes, but he was wierd!)
Wrong: "A classical orchestra has dozens of players, hundreds of mics." For doing orchestra, you start out with two or three mics, and then add just enough more to capture the natural balance of the orchestra (usually one or two for solo instruments). "Enough" varies amoung engineers, but it's usually less than 10, and never "hundreds." The musicians do the balancing, not the engineer. (That's why minimal-microphone recording is often called the "classical method," duh!)
I am willing to pay for good service. In fact, I do. I know how to download music and TV for free, but I choose to use iTunes because they've got far more dependable service. The search is better, the download speeds are better, the quality of the product is better and more consistent. That's worth a lot to me. About .99 per track. If a company provides a better experience than can be had for free, they can charge for it.
The only thing about iTunes that reduces its value (and prevents me from buying more) is the DRM. That reduces the value considerably since my entire move from CD's to digital music files was in the interest of convenience. I used to use JHymn to unprotect the songs, but it hasn't worked for a while. So the DRM always makes me think twice, and in fact I'm buying less and less because
Cheers.
It's easy! You have to give the customer something extra, something that can't be downloaded.
Badges, pens, t-shirts, all that sort of thing.
It's called "creating value", rather than "trying to achieve 100% profit margins by selling a $0.02 piece of plastic for $20".
No sig today...
What we need is a return to the days of patronage. Relatively rich people funding the endeavours of artists, sponsoring them to create music, pictures, movies, whatever. They might do this because they feel it is worthwhile to them, to society, or that it is their duty, or for that matter, whatever damn reason they choose - they are the ones with the money after all.
The middlemen of the obsolescent content business model had a role as the custodians of the manufacturing and distribution processes, but digital technology has rendered them unnecessary. Perhaps they can find a role as some kind of patronage broker.
I like to think that through patronage we could get back to the true purposes of art - to give pleasure - as opposed to what it has become, a means for someone to get rich (not necessarily the artist).
In a healthy economy, markets come and markets go. The market in recorded music is gone, and I believe that in due course the same will be true for video & movies. At about the time that these markets were establishing themselves, the automobile was destroying the market for buggys and buggy whips.
The 'Entertainment' business has no inherent *right* to exist. If it does, it does. If it goes away, a lot of 'middle men' providing ever more dubious value adds to artist's work will have to find some other rock to live under.
What will happen now that the age of selling packaged music is coming to a close? Musicians will go back to earning money by performing live, or by being paid to write music (rather than sell it), teach lessons, etc. Just like musicians did for thousands of years before vinyl, compact discs, and big record labels.
Just because copyright can't be enforced by DRM doesn't mean artists will stop producing great works. In fact, the ratio of great work to crap work that is based on a corporate template for what sells will probably improve.
Uhmmm... 1) Hop in bed with government officials. 2) Form laws requiring huge payment for an inert product. 3) Strangle innocent consumers with legal action. 4) Instill fear in the populous. 5) ??? 6) Profit!
He'd stay in business long enough to repair one car, so he'd have to charge enough for his work to make it worth going into business - just like I proposed for artists.
Everyone can be given free copies, because a band is in the business of writing and recording music, not the business of making copies. Once they've been paid a fair price for the time they put into recording the album, the band doesn't need to worry about how many people listen to it - it doesn't take any more work to write an album that 100,000 people will listen to than it does to make one that only 1000 people will listen to.
The contributors are people who want that album to be recorded, just like the contributors to a political campaign are the people who want that candidate to be elected. They're not directly getting anything in exchange for their money, they're just adding a small part to the total that will eventually pay off as a benefit for everyone.
Think about that a little harder. If the band only has 1000 fans willing to spend money on their music, how are they going to turn a profit selling copies for $15 on store shelves? They won't. Here's what'll happen: they'll sign up with a record label, they'll get an advance on royalties that will never materialize, and they'll end up owing that money back to the label and wishing they'd never recorded an album at all. If they look for funding ahead of time, at least they can realize it's unprofitable before they spend their own time and money on it.
The satisfaction of knowing you contributed to something worthwhile, and the ability to listen to it and share it with your friends when it's finished. If you decide not to contribute, you might still be able to listen to the album if/when it's released, but you're making it that much less likely that it ever will be, so your contribution gives you the assurance that it will be created and made available (or your money back).
The artist doesn't need to sell copies if he's already been paid for his work, so there's no profit from selling copies and no need to divide it into shares. Of course, there's nothing stopping an artist from selling CDs if he can distinguish them in some way from the freely available copies.. signing them, including free concert tickets or coupons for merchandise, etc.
Visual IRC: Fast. Powerful. Free.
"As that hasn't happened, I'm inclined to believe that most normal people don't give a fuck whether their music's DRMed or not, so long as they can play it."
A rather unappreciated point is made here. DRM as implimented by Apple (as opposed to Sony's effort) doesn't affect the majority of consumers because most don't do anything that hits it's boundaries.* The only ones that appear to be making most of the fuss, are geeks (by their nature) and that other group that brought this whole mess about (which came first? The lock, or the thief?)
BTW Ever notice that the "reasonable competition" is small potatoes? If they get as popular as some of the mainstream? Will they still continue with their "no DRM" ways? Or more likely popularity will attract the same crowd that eventually brought DRM to the masses.
*Side note. Alll the DRM players I've seen will play user-created content just fine.
to paraphrase a Founding Father.
To use your lighted candle to light the candle of another takes NOTHING from you or your candle, but it pushes back the darkness for both of you.
In order to make money on candle light the Capitalist has to make candles illegal to own without a "license" -- imposing ARTIFICAL scarcity. That requires buying off politicians to get the law passed. Then someone lights a toothpick and used it to light someone elses candle, circumventing the law. Being the consumate Capitalist, you lobby Congress for another law (the Darkness Moving Candle Act) making it illegal manufacture candles without including an ingrediant which extinguishes the candle after a period of time, requiring a "license upgrade", or to use the candle for any other purpose except to illuminate YOUR vacinity, and requiring that no one else be in your vicinity who could benefit from your light without paying the "license" fee.
Thus, the Capitalist, because of their greed and by virtue of corrupt politicians puts a tollbooth on Light and keeps everyone who cannot afford their license in the dark. Humanity suffers but what do they care, living the luxury life in a half-dozen mansions scattered around the globe.
Running with Linux for over 20 years!
Ecomonics is primarily a funcion of supply and demand. Media duplication and distribution, in the old economy of some media, limits supply. This is incompatible to an open system. It was also not effective for television and radio - nevertheless, these businesses have been successfull by monetizing the limited supply of attention of people who are focused on the media. This seems like a natural place to focus on economic models for media free from the artificial systems to restrict supply, like digital restrictions management.
People were hoping for some intellectual discourse on DRM in Steal This Film, but it seems most were disappointed with the result. This thread seems like a much better, more logical, well thought-out response to the recording industries, explaining why DRM is bad, why people commit piracy, and why people feel justified to do so.
/. should make it's own documentary with a bunch of talking heads with impressive titles below their names on the screen, reading these comments verbatim. It would probably do a lot to bring open otherwise apathetic eyes to the failings of the current media distribution system.
I'm pretty sure
Sure, it's likely that in a fully DRM-free Internet age that musicians won't be mega-millionaires, but I consider that a good thing.
It will likely even lead to better music- art is always better when there is suffering involved for the artist. That's why modern RAP music has lost so much of it's edge- you can't sing about poverty if you have enough gold around your neck to feed a small third world nation.
Having said that- it's within the realm of possibility that an economic system based on scarcity (which is what the original article is really talking about) will become outdated within our lifetimes. The answer is that we need a new economic system- one that isn't based on scarcity. http://www.freecycle.org/ has the right idea- but we need to expand it.
SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
The whole purpose of copyright was originally to protect those people who invested in the typesetting of printed works
No, that's incorrect. It was to protect the author from the publisher, not the publisher from another publisher. In the US, there were few homegrown books because there was no copyright on foreign books, so the publishers only published British authors (and didn't pay them). We didn't pass laws to protect foreign publishers from our own publishers, we passed laws to make an even playing field between our authors and theirs.
Well, the answer is "you cannot make a profit by producing a good at great expense, if one individual sale of that good can result in an infinite number of copies made and distributed at no cost." That's it; without DRM, you can't make a profit, if distribution of that type of good is your *only* business.
:)
However, the most commonly considered scenario is that of music distribution, and music distribution only exists as a profitable business because the alternative (going out to a venue to see music) was more expensive (in time, money, effort and inconvenience) than buying a copy to play at home. In theory, someone might have asked, "how can you make a profit by producing live shows and charging for tickets, when people can buy and share performance recordings for less?" and the answer would be "you can't." Yet somehow, live shows still managed to make money, and that's because performance recordings don't give you the full "live" experience. That can't be replicated at little or no cost, and so it remains a profitable business. Also, the distribution of those recordings (directly to the consumer and via radio) gives consumers confidence in the product they'll be getting at a "live" performance, so they'll pay more for it.
Movies are the same way; the VCR was supposed to close movie houses, and it certainly made then LESS profitable, but it remains a profitable business because seeing a movie theater is a different experience than watching a video tape, and for many people a more valuable experience (such that the additional cost in time, money, effort and inconvenience is worth it.)
So what happens when you remove the profitability from recorded performances, either movies or music? The sale of recorded performances becomes unprofitable, but live/theatrical performance remains profitable. The end result should be that musicians stop making recordings of their music, and focus all of their efforts on live performance, while moviemakers stop allowing their movies to be released on DVD.
That's not what has happened so far, however. Remember the music example, where the live performance business was profitable both despite and because of the distribution of recordings? Well, if you get rid of the profitable recordings AND the free recordings (by not making records at all), nobody knows about you and nobody will come to see your shows -- and the live performance business goes down the drain. That's what it was like to be a musician back before performances could be recorded; only a small number of musicians were profitable (large symphonies and whatnot), and being a musician was a generally disreputable business to be in. Performance recordings brought profit, and profit brought legitimacy.
So now you have musicians that can't make money through recorded performances, but still want to make money through live performances. So they continue to record, and accept the cost of recording as a marketing expense rather than a direct source of revenue. Without recordings at all, nobody comes to your live shows; sell your recordings, and you'll make some money from recordings and some from shows; give away your recordings (which is what you do these days if you distribute just one CD) and you'll make no money from the recordings, but you'll still make money from the live shows.
Will you make as much money at the live shows as you did with the recordings plus the live shows combined? Probably not, but remember: generally, the record companies make the recording money, and the musicians make most of their money from live performances. Take away the recording profit, and you might hurt the record companies, but the musicians can go right on being profitable.
This isn't a complete answer by any means, but it's all I have time for.
I'll agree that ogg isn't a popular format for the Big Boys, but Samsung is pretty much one of the Big Boys now...
If you think imaginary property and real property are the same, when does your house become public domain?
1) Find someone who can generate "recoupable income" from the distribution of the "product" or artifact.
2) Have this agency apply for a "stock" to be created based on the product.
3) The agency registers the "stock" on an existing market for creation of this artifact.
4) The agency sells "stock" on the market to investors.
5) Each share in the stock is coupled to a dividend to be paid at a future date based on the number of registered copies of the freely distributed artifact.
6) The money raised from stock sales gets paid to the artifact creators.
7) The artifact is freely copyable and distributable with users "registering" to indicate use.
8) After a fixed period the registered copies are tallied and the divident gets paid out.
a) The agency that adminsters the market makes profit on transaction costs.
b) The artifact creator receives capital to produce it.
c) The investors carry the risk of project failure, but are able to speculate for a profit.
d) The stock declarer (having calculated his "recoupable cost" before-hand) has an increased "income" due to the free spreading of the artifact with almost no risk. If the artifact does not get copied much- they don't pay much in dividends.
e) Any user has access to the artifact after registering
Without DRM, information goods are what economists call "public goods". Public goods are non-excludable, which means that if you supply them to one person you are effectively supplying them to everyone. And they are non-rival, meaning that if you give them away, you still have them.
I think you are equating DRM with copyright. Copyright is the legal restriction on your right to copy, DRM is a physical restraint on your ability to copy.
DRM turns information goods into private goods. Now they can be sold and owned. They become excludable. The investment needed to produce them can be recovered by charging for their sale.
No, that is what copyright does, not DRM. DRM is something new that is now only being added to the economy based on fears by media companies that now that digital content is far easier to copy than previous forms of content that mere copyright law will not provide a sufficient legal barrier.
I think the flaw in the premise is that we have been operating in a DRM dominated economy until now. Quite the opposite, effective DRM requires a substantial investment in technological infrustructure which until now has not been practical.
I think any question or claim that presuposes that our current or previous system of intelectual property was based on DRM should be looked at suspiciously. Effective DRM is a new economic model, which should not be confused with our previous system where copies could be made more difficult to make, but really it was copyright law which protected the right to copy and allowed an information economy to flourish.
I think the bigger fear at this point is will DRM undercut copyright. If people come to rely on DRM to tell them that they can or cannot make a copy, then only those providers of DRM will be able to make any money. A reliance on DRM could have a very bad effect on the economy as a whole because it would raise the barrier to entry to content originators and providers, essentially creating a DRM tax on every piece of content you wish to protect and make money on. Versus the previous usumption that the legal protections were enough amd that any serious violations of copyright could be tracked down and litigated or prosecuted.
I think DRM is yet another example of people being forced to follow laws rather than simply being expected to.
I don't think it is worth it, nevermind the fact that there is no requirement for DRM'd content to be able to revert to the public domain which is and should continue to be at the foundation of all intelectual property law.
Talk about a negative effect on the economy and society as a whole if copyrights never expired and even if they did then it had no effect beause of DRM, imagine for instance if the Bible was DRM'd in perpetuity and only the Catholic church could make copies.
How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply
Simple: Just monetize peoples attention instead of trying to monetize the media.
Of course they do. They want to stay in business. If Apple suddenly stripped the DRM from all the purchased songs, they'd lose every RIAA record label instantly and probably more than a few indepentants. Then they'd lose all the television producers with content up there as well. They'd go from a selection of millions to only thousands, and people would move on to DRM-using services like Rhapsody in droves.
Comment of the year
Yes, the fans pay in advance system could prevent new talent from being able to find exposure. Yes, it could kill the romantic idea of running down a "dream." Yes, it could encourage established talent to become stuck in a rut.
The fact is that most of those problems still exist today. New talent today has trouble finding exposure. There are plenty of old talent that keeps on churning out the same old stuff (you know who). And frankly, as long as there is any potential for reward and recognition talent will always "dream" and have their dreams shattered.
As long as we are creating a whole media financing system based on paying in advance (through escrows and the like) it really wouldn't be that hard to create mechanisms to help prevent the problems. You could give each shareholder a vote based on their financial contribution and if a certain percentage (say 70%) of shareholders were not satisfied then a chunk of the money would be transferred to an independent artists fund.
These independent artists funds would really be the key to promoting new talent and encouraging creativity. There could be funds based on media (film, music, paintings, comic book, literature) and by genre (sci-fi, comedy, techno, rap, hard-rock, emo, experimental). In a sense we already have awards funded by donations (and consumer eyeballs), but what is needed in the digital age is a common framework that blends the grass-roots participation and voting (ala American Idol) with an NPR pledge drive.
Do you know any form of property that is not taxed?
So, if the "intellectual property" mafia wants to continue to use that analogy,
then perhaps it is time that we started to take their analogy seriously and
treat their property more like other property.
Then they would have to start making some decisions on how much the property
is really worth to them, and whether it is worth it to continue to hold a
property from the rest of humanity.
Oh, there are problems with this, particularly with valuation. I propose that
each property holder self-declare, with mandatory buyout clauses and maybe a
limited number of total exemptions (franchise players).
The price of a violin or a Piano is comparable to the price of tools for any profession. Have you seen the licensing fees for a copy of Rationale Rose? Visual Studio .NET? Have you ever seen how much a professional car mechanic spends on tools? I gaurantee you a professional car mechanic spends as much for his tools as a baby grand piano. And yet somehow, I don't know any software developers or car mechanics (even the ones who work on formula 1 cars) that have been as rich as Metallica or Michael Jackson. I don't know about you, but having my car working well is far more important to me than if I get the latest CD from Metallica so members of the band can engage in frat-boy like debauchery.
This would be the simplest solution.
1) Tax the internet. At first very little, but as CDs, DVDs, etc sell less and downloads increase, the tax would go up
2) Split the tax into various segments, movie, tv, commercial literature (ie books that would be printed) and distribute them accordingly
3) Include voluntary exemption. If you as an individual or your business do not download media, you can be exempt from paying the tax, by your burden of proof. This would likelly be arranged by ISP records proving that there is no media traffic through your route and may include audits, much like financial accounting.
4) Distribute accured tax based upon tracking of downloads. This would be up to the company producing goods to prove, much like financial accounting. And of course there would be audits and whatnot to make sure people don't fudge the numbers.
People may freak out about the suggestion about taxing the internet, but if implemented correctly this could work. And, I don't know about you, but I don't mind paying a slight increase more per month for my internet in exchange for free access to content of all kinds.
This would also open up the market for smaller production studios and artists to produce goods.
As far as I know, Windows never had any successful copy protection since this year. Before Windows XP, I had never paid for a copy of Windows OR Office (since Win 3.11). No one I know has. Yet, they managed to become the biggest company the world has ever seen. Now how could THAT happen? Figure this. You have a $29,95 product. Let's say that there are 1 billion computer users in the world. If you product appeals to only 0,1% of them, that's potentially 1 million customers. Out of this, only 10% are interested to acquire your product instead of the competition. In the end, if only 1% the remaining customers decide to pay for it, that's approximately 300,000$ in your pocket. Okay, that's a pretty crude example, but you get the picture.
Counter Example:The US Welfare system. In 1996 the welfare reform act of 1996 made people with no economic incentive to work get jobs or lose benefits. From the Wikipedia "The consequences of welfare reform have been dramatic. Welfare rolls (the number of people receiving payments) dropped significantly (57%) in the years since passage of the bill. Child poverty rates for African Americans have dropped the sharpest since statistics began to be tallied in the 1960s."
People who think they know everything really piss off those of us that actually do.
This person still believes in classical economics, the allocation of resources under conditions of scarcity. Digital information doesn't work that way.
The same way Google does it and Universal Studios does it. ;-)
Free, but you get advertisements
How do you make an online economy work without intrusive DRM? Simple, a universal tax on bandwith at $0.001 per megabyte (or ~$1 per gigabyte). Now it costs you $6 to download a CD full of audio from a pirate site and will totally change the dynamics of digital content distribution.
When it comes to video, I think It can be done. You just need to generate money by people looking at the video. This can most obviously be done with adverts. However, adverts are annoying so how about this. Each film has an extra track of information that describes saleable objects. So if you were watching a cop show and liked the Mafia Boss's shirt, you could click on it and it would take you to a website that sells them.
If I could download a movie or music free within 10 seconds of it's release, but it had comercials that I have to fast-forward through,
OR
Buy the hard copy cd/dvd a week later with no comercials at all, I might do both, or either.
Could this provide a solution?
it was like that when I got here.. I wasen't here when that happened... second shift musta done that....
There's a real easy solution to this. If you pay for your download, the company sends you an envelope with lyrics, script, popup of the band/movie cast, stickers, whatever. Put the same stuff in the hard copy of the media.
Some people are going to argue that it will raise prices for productions. That it may, but if you keep the prices pretty close to where they are now and accept lower profits, you'll still keep your strong sales even when your "content" is available online. The solution is to add in something so that the consumer doesn't feel like they're just buying the music/movie, and it has to be something that people will actually want, so no cheesing out by just adding in an extra picture or two. Make it worth having.
Hear, hear!
Listen p*ssy. I'm sure your the same homo that posted earlier about alf's boner and you just want to remain anonymous fo
Include something with the package that can't be downloaded.
As it turns out, a lot of people will pay for music online if it is easy enough. iTunes is a greate example.
Do some people not pay? sure. But most people will pay because it is right.
The Kruger Dunning explains most post on
Your question starts out with false premises, or at least implied false premises. First, you are implying that the situation you describe now does not presently exist. Granted, DRM does exist now, however I am not aware of any DRM yet brought out that hasn't been cracked, and fairly quickly at that. Thus, technically, you can create that infinite number of copies and distribute them easily. Yet content industries have not yet collapsed, in fact they all seem to be doing quite well.
Second, you imply that without DRM virtually everyone would make use of these freely available copies. You have posited that DRM vanished, not that copyright vanished. While there are some hardcore filesharers out there that refuse to buy anything, a very large percentage of people consider such copying wrong and avoid it on moral grounds, and there is another group that will consider it a morally grey area and use it to sample some and then go out and buy the ones they really like. If DRM were removed(recall that DRM is relatively new, it was very recently quite easy to copy a VHS tape to another, for instance), it would have very little impact on the later two groups in terms of how much they buy. Only that first group of hardcore filesharers would download more than they already do.
Let us put those aside though and posit a world with neither copyright(in the legal or moral sense) nor DRM. In this situation everyone could and would share their media freely, easily, legally and morally. This still would require a major shift in the content creation industry, but still would not destroy it. First, presentation can be sold. In movies, this would mean theaters, which could still be required to provide a percentage to the content producers. For music, it would mean emphasizing the concerts as moneymakers with the recordings being advertising for the concerts. Second, packaging and convenience. Strange as some may find it, a lot of people like the feeling of owning something and packaging matters in retail very much. Even if they knew they could legally make a copy of a DVD, many people would still buy it if it were well packaged and presented.
Finally, do not forget the patronage system. Most of history's art, music, and many of the plays were formed with the primary financial support being a rich lord paying the creators a stipend to permit them to do their artistic work. The old system exactly as it was could be used for music still. Movies, due to their extreme cost, would need something more complicated, but a combination of soliciting funds from multiple patrons(perhaps even a donation system for the masses) and reducing the absurd cost of movies(particularly some of the salaries) would accomplish it.
I feel like I've spent more money on music and movies because of mp3's et al, not the other way around. I don't have a lot of money since I am a student so I like to know exactly what I want to buy most. I wish there was a way to directly support the artists. Since the beginning of time, music was only heard in close proximity to someone playing a musical instrument. The only way that musicians made their money was by playing live. Have people stopped going to concerts? In addition to the above, how did it turn out that specific music/songs have become so important?
Yes Fictionwise does use DRM for some of it's products. But the books I linked to are not DRMd and are miraculously still published. In my parent's world no-one would buy any of those DRM-less books from fictionwise but would instead pirate them. This is in fact not how the real world works, which is what I was trying to show.
Perhaps you missed the concept that copyright infringement does NOT equate to theft (unless you physically shoplift it out of the establishment).
Libertas in infinitum
It is actually not the people who PRODUCE music who need drm. They are able to make a living off it through various means including concerts, merchandise. Its only the people who MARKET music, who require drm - and the important question to be asked "What do these corporate marketing drones contribute to the CREATIVE process of making music?"
You need to reconsider the PURPOSE of Copyright, and whether it should be taken to such an extreme. This can be a turning point in how you think about the whole subject. You should consider Copyright that it is not a natural right but is an ARTIFICIAL monopoly GRANTED BY SOCIETY (ie you and me) TRADED in exchange for something WE value - which is the creative process. My natural right is to be generous, to help people, and to share the things that I have. As children this is drummed into us because it BENEFITS SOCIETY. Its "natural." What drm and extreme-copyright does is turn NORMAL PEOPLE into criminals.
I read an elightning article once (which I wish I could find again) which compares laws and ethics, and highlights the fact that law is a reflection of eithics, NOT the other way around. Laws are made by the government ON BEHALF OF "the people" to help us to exist in harmony with each other. The ultimate decision on laws "IS" made by the people in the election of governments (theoretically! which is belied by the way the spin machines works today and the suspect nature of recent US elections.) The most interesting point made is that when "the people" WIDELY disregard a law, then it is a BAD law. It is the LAW WHICH IS WRONG, NOT "THE PEOPLE", since the law is not reflecting the ethics of society. This is exactly what is happening with music today. People WIDELY AND WITHOUT COMPUNCTION feel that it is "right" to share music they like with their friends. This indicates that current Copyright laws ARE WRONG for the majority of society. Only a tiny part of society is trying to impose these laws on the rest of us, to make us criminals for doing what is natural, which is sharing.
If the laws as they stand are wrong, they should be relaxed rather than strengthened. The fact that this disadvantages a particular type of business, a tiny subset of society, is beside the point. SOCIETY IS NOT BUSINESS, SOCIETY IS PEOPLE trying to work out the best for all of us to have fulfulling lives. If "WE" were choose not to reward artists (which is not the case, but an extreme hypotethical) then WE may suffer by a reduction in creative works, but that is "OUR" choice. The artist CAN make a living BY PERFORMING. What many instead DO want is that we dont want people who don't contribute to the creative process to not make money exploiting artists. Until recently the wide disemintation of creative works has required significant resources, and so the distribution companies had a purpose. Now with the Interent, the resources required for distribution are so minimal that these corporations are less important, and THIS is the reason they are desperate to have these laws implemented. These drm laws they wish to inflict on use protect THEM, not the artists. To highlight this, please read to story The Road to Tycho (The Right To Read). While this is an extreme example, it is outside the realms of possibility in the future.
Consider that the original purpose of Copyright was to PR
The reason such high production costs are show is to reduce the tax burden from the profit of such films. It is easy to create scores of companies and subsidiary-like corporate structures, overpay all in the production of such movies, and assuming that ownership is all within the same essential movie cartel, you can show losses on fantastically successful features and avoid taxes while in truth all you did was shuffle money around within the cartel.
It's called tax fraud. Don't confuse it with real costs.
It is your personal duty to fight for what is right on a daily basis. Ignoring injustice is identical to approving
I promised myself I'd spend a few hours screwing around in the workshop instead of screwing around at the keyboard, but this is too juicy a topic to pass up.
As I understand it, copyright (and DRM, which is--or at least began as--a way to enforce copyright) is supposed to handle the problem that it's really expensive up front to create the work and really cheap to copy it. Economically, copyright makes the copying part more expensive for everyone who isn't the author. For simplicity, I'm going to assume DRM equals copyright. (I know, it doesn't. The places in which DRM restrictions exceed copyright I'll leave for someone else. Copyright is also enforceable without DRM, but it's harder and more expensive to do.) So, let's assume a world where copying is cheap for everyone, regardless of whether or not they're the author. That world suggests two broad classes of solutions: (1) reduce the author's sunk cost to create the work, or (2) recover the sunk cost by charging for something other than copies of the work.
For books and some other forms of media, one time-honored way to reduce sunk cost is to publish in serial form. That's basically how Dickens did a lot of his stuff and how web comics do it today. If we assume the author can recover some non-zero amount either through sales of copies, such as to early purchasers, or by selling something else like advertising, serial publication reduces the author's commitment before any money starts coming in. The other classic approach is to work on commission for a wealthy patron who, essentially, pays the entire sunk cost in exchange for the right to dictate enough of the work's content to satisfy some need like advertising, ego, or a specific piece of enterprise software.
I think there's a lot of potential for interesting new business models in the second class, charging for something other than copies. People have mentioned selling the author's time. Variations on that theme include selling admission to live performances, accepting comissions to customize an existing work (where that can be done more cheaply than creating a new one and the author's style is distinctive enough that someone else can't easily replicate it), or offering support contracts. Other possiblities include selling fame, such as autographing (for a nominal fee, the author will sign your name and a brief message on the work with the author's private key) or selling knowledge (where the work required a lot of research, or producing it involved unusual experiences, the author could go on a speaking tour.)
Two final thoughts. First, if we're talking video games, it sounds like either publishing in serial form or in-game advertising are the most likely models. And second, if you think this problem is headache-inducing now, think forward to when have desktop fabbers and people are swapping design files of household goods, fashion items, and machine parts.
Basically, I think you have to price your content based upon how much effort it would take to break it open. Let's assume I value my time and effort at $60/hour. Let's also assume I'm able to buy a song on iTunes for ~$1 or steal, err, share it on Limewire. If it takes me more than 60 seconds of extra time to locate and download the song, well, shit: Might as well just buy the thing. Obviously, it's not possible to directly calculate how much people value their time. But whatever that number is, (at least in the consumers' heads,) that's where the sweet spot for pricing unprotected content is. I would guess that Apple probably did that math themselves, which was (one of) the reasons they prices songs at $0.99 a pop. Of course, the other reason is probably that pricing it less would make it impossible for them to get the record companies in bed with them: Any less and iTunes could leech away from CD sales.
... circa 400BC to 500AD
or China, circa 2006
Without profit, there is no hope of return on investment. Without that, there is no investment. Of course there will always be some hard-core enthusiasts doing this stuff until the end of time, perhaps making enough money to cover their costs (if they are lucky - it's a rare orchestra that isn't dependent on donations). But investment will flow go towards things that are scarce - that's where the business will be. An organization that doesn't make profit is usually called a charity (or sometimes, a bankruptcy).
If you want to profit from data, you have to stop thinking of your target market as customers, and start thinking of them as an audience. Sell tickets to performances, or keep your software on a server and show targeted ads to people who user your server. Those can't be pirated, but they can still be monetized.
Record companies have monopolies on the artists they represent, ie, no one else can legally distribute their music. But who owns or should own the copyright/monopoly to the music? The author or performer. The artists should say, "Anyone advertise and sell my music, and I want $x for each copy you sell". Anyone that wants to sell it then gets a copy from the copyright owner and signs a contract to pay $x per unit to the artist. They are free to sell it at any price they can get. Of course there will be competition, so gouging cannot happen. Popular artists can demand more. Free market, everyone wins except the record companies.
1. I have not had this problem.
... but plenty of hardware hacks, with secret recipies being exchanged in the underground (do you know what is a 999 key?) The internet will continue to make those hardware hacks available to anyone anonymously, even in a TCP-dominated USofA. And it's just slightly more expensive to implement, but plenty of people will do so. And plenty of unDRMed media will be available, even if more obscure titles don't.
2. Nope, sorry.
3. I concede it takes more time to download than to rip a DVD. But it takes less of MY time. To rip a DVD = 20-30 minutes of my time; to click on a torrent link and let KTorrent do its thing = 20 seconds, if you count that one to two days after I'll check to see if it arrived OK.
4. This is an strictly USofAn problem. (Ok, and Aussie, and maybe Canadian). The time of use for any computer equipment in less developed countries is too long for an effective implementation of TCP+DMCA legislation. (Many people here in my work use 7 year old computers!). And people can work in Beowulf clusters of older equipment (I have news of a Beowulf of old Pentiums in an university)
Ok, so we can reach the conclusion that you certainly like more obscure titles than I do. Which is impressive in and on itself.
We have a consumer protection legislation -- and popular movements -- that make the passing of DMCA-like legislation practically impossible, which is GOOD. So, yes, I do have another perspective. TCP-less hardware abound here and will continue to abound for a long time... even after every single piece of hardware in the USofA is TCP-enabled. This is a 180-million people country, and others (China and India) will follow suit. The "War on Reading" is a war that the USofA cannot win (just like the other two, but I digress).
About hardware hacks: if you stop to remember, before the 1960's there were no software hacks
Today, people that copy DRMed media and distribute it normally have the skills necessary to make the transition from soft-hacking to hard-hacking, and that is my point. Or worse: it will all fall in the hands of the organized crime (you know, those that supply the $1-a-pop pirate DVD that the street guy sells) and we DO know those are pretty much untouchable, as a rule.
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
My point was: the organized crime will get the DRMed media, copy and unDRM it, and sell it on the streets for $1 a pop (as they already DO TODAY), and one of us (or many of us) will pick that unDRMed media and post it on the net for the delight of the rest (even if it is in an anonymized -- read "full of kiddie porn" -- encrypted/distributed channel)
:-)
IOW: extreme DRMing has as consequence the popularization of kiddie porn. No, not that. Aw, forget it
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
Actually, my government is strong on consumer protection law, not the other way around.
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
Actually, it's option #3: I am not an ultra-talented hacker, but I really know where to get them by the dozens, both on-line and in-person. That's the question.
And a quick look on my slashdot profile would bring you some other relevant info WRT your post...
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
DRM is a colosally bad idea. Think of it like this: today you alone have a piece of content (which you spent lots of time/money creating), the end state is that it's in the public domain, and how did you make money going from here to there? The fairest way to do it is the Ransom model. A similar but more formal arrangement is the Street Performer Protocol.
An idea I like is an incremental ransom model. You spend $100 million making a movie, say 7200 seconds (two hours) long. You chop it into pieces a half-second long, encrypt each with a separate 128-bit key, and publish the 14,400 encrypted tarballs with bittorrent. Now your problem is to make back a few hundred million dollars by selling the 14,400 secret keys. You can ransom them, just as Stephen King did with chapters of The Plant (but without his unnecessary condition that some minimum fraction of consumers be non-defectors). You can auction off others on eBay. You can donate some keys to charity. You can sell some keys to sponsors, e.g. Hershey might want to buy the keys for the sequence where somebody is eating Reese's pieces because Mars/M&M didn't want to invest in your movie.
Of course some keys will represent more interesting parts of the movie than others, and you'll want to think about how to reflect those differences in the prices you try to get for them. A few exciting bits, released for cheap, might make good teasers.
I would be really curious to see how it would work out if a major movie were released this way. It would be really interesting to see how the economics of that would play out.
WWJD for a Klondike Bar?
In all cases, USofAns should be fighting DMCA+TCP with teeth and claws. It's really evil. But you are right.
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
IT still takes time to format text for electronic distribution and time is money. Plus you need ISBNs to get your text into the online bookstore channels, and those cost money and time...and time is money.
There is also the matter of the author's moral right to see her work distributed and read without alteration. Given the fad od "remix", copyright is the only way to take legal action against that kind of interference.
So whether or not something is actually printed is immaterial. The cost of production may be minimized in the electronic doamins, but it is NEVER zero.