The Psychology of Facebook Examined
jg21 writes "In this analysis of the psychology of Facebook, a British FB user makes some telling points about how simple the reasons behind its success are. Among them, fear of 'online social failure' features prominently. From the article: 'Facebook also digs away at the insecurities in people...your peers can see your profile on Facebook, and while they may have 50, 100, 200 friends they will mockingly see that you have a pathetically small number, confirming your worst fears about the low opinion they have probably held of you over all those years etc.'"
That's about it.
Now, the author could go on to discuss the quality of those friends or some deeper psychological impact that this has on youth today (you know, like the title might lead you to believe). But, unfortunately, the second part reads more like an ad for Facebook than even an objective quantifiable analysis at what makes it better than other sites. I enjoyed this gem: FR looks AWFUL. Not in a vile MySpace way, but in a "My first attempt at HTML" way. Facebook is slick and so 2007. Friends Reunited is clunky and basic, so 1997. There is no way any self-respecting net user is going to evangelise about FR. So you claim that the looks are disgusting but not bad like MySpace (which is possibly the most successful social site so far) but bad like "My first attempt at HMTL"
Well, that sounds pretty opinionated and also very unhelpful. After reading this article selling Facebook, I feel like I need to use Facebook for social networking but I don't even know why
They also criticize ad placement in Facebook with a graphic that reads: "Facebook Ads! Yuck!" while on their site I notice a top banner, a left hand 'ads by Google' and also Advertisement boxes on the right. Um, you probably want to lay off the way that Facebook earns their income, especially when A) you say they're great for being 'free' and B) the site you publish on is using the same method.
So, a borderline Slashvertisement that is hilariously hypocritical and undertakes a psychological analysis of users on a social networking site without doing any surveys or real research that is often necessary to be able to say anything about your 'psychological studies' since any assumptions in the field can be as crazy as Sigmund Freud's Penis Envy Complex.
In this analysis of the psychology of Facebook, a British FB user makes some telling points about how simple the reasons behind its success are. No, no it does not. It is not an 'analysis' even by the loosest sense of the word & it certainly does nothing more than bash sites I've never heard about and avoid tackling the biggest obstacles for Facebook (MySpace and the zombie-back-from-the-grave-Friendster). Things must be awfully different between here and England for this to be frontpaged on Slashdot.
I'm going to go ahead and give this article an F and ask for the last ten minutes of my life back.
My work here is dung.
behind the success of all SN sites is most people prefer to sit at home sending messages to everyone they may or may not know instead of picking up the phone. It's more impersonal so people find it easier to waste time casually instead of calling up 30 people and going out so much.
I have 2,874 friends on MySpace, and they are all super cool. All the women are constantly trying to get me to look at them naked (girls, please, one at a time! I'm not a machine!) and the guys are always trying to give me free stuff (iPods, Wiis, you name it!). I am truly blessed to have so many generous and caring friends.
I use Orkut you insensitive clod.
A person should have 50 friends, max. Problem solved.
They can see I have a pathetically small member?!? I *knew* I shouldn't have bought that webcam.
Oh.. number... sorry... :-)
Well, who cares if I don't have any friends - I mean, why else would I be using Facebook.
* disclaimer: I happen not to have a webcam, or use Facebook. And fortunately I was blessed by God. Still don't have any friends though, why else would I be posting on /. ?
Mostly because I don't friend every casual acquaintance.
Because I know I can't keep up with >100 people, I don't bother to try.
Not to mention that the feed would run for pages.
Soo, it seems I don't fit into TFA's first three, or last two categories.
For those of you who aren't going to read it, that leaves one category.
And not to attack the author, but this is a reprint of something he wrote for his blog.
[Fuck Beta]
o0t!
"and while they may have 50, 100, 200 friends they will mockingly see that you have a pathetically small number" I'd rather have 10 or so people who are worth communicating with than 200 who I could barely keep up with. Most people who have enormous lists of friends probably view themselves as being in a popularity contest anyway.
You have more strangers in your friends list than I!
Tautologies, they are what they are.
I have around 70 facebook friends- most of which happen to be real friends. Anyone with 200/300+ facebook friends is most likely just adding anyone they know.
For those who don't know what Facebook is http://uk.youtube.com/watch?v=mvepYYNjfBk ... sums it up quite nicely imo.
I think therefore I am... a Linux geek.
I actually really like Facebook, even though I've been out of school for over a year, I still go there every day to catch up with friends. The thing is, I don't really have a lot of friends on Facebook, about 30 I think, which for me is more than enough. Everyone I'm friends with on Facebook, I'm actually friends with in real life, or know them very well through online forums. I don't indiscriminately accept friends from random people with the same last name, or kids who went to high school with me that I never talked to; I wasn't your friend then and I'm not your friend now. At one point, I had about 10 people in "friend limbo". People who wanted to be my friend but I didn't have the heart to deny them, but I denied them all one day, so that's that.
30 friends is a good number to keep up with for me. My "news feed" gets filled every day and I get to keep up with all of them easily.
Reviewing just the first hour of video games.
Facebook already knew this. Their "slick appearance" and easy integration with schools, etc. is really just a way to rope in a lot of customers, and play on people's vanity and insecurity in order to create a rich and detailed advertising market. How else do you find out for sure what movies people like? One easy way is to let them advertise what they think is "cool" to their friends. Isn't everything on Facebook just a cleverly (or not) disguised ad? IMHO they hope to derive most of their income from ad revenue (a la Google).
stuff |
Come on, who honestly cares whether someone has got 400 friends or 40, obviously it goes back to the old school days of "I've got more friends than you" but surely we've grown out of it - haven't we?
I run a small, free SN website, that I've tried match between MySpace and Facebook, people do click round and add random people to their friends list, but surely its a good thing to get to meet new people that you wouldn't normally do, whether its online or not?
I actually met my girlfriend, soon to be wife and mother online, so I think its a great thing and just some fun, but you have to admit all the news about Facebook groups and someone getting thrown out of school, reporting of bullying online as well as all the 'analysis' of Facebook or Myspace is all about publicity (positive or negative doesnt matter) for them - I'm sure half of it is marketing!
Don't read goatse either. (Warning, not even a legitimate goatse link! I DON'T KNOW WHAT IT IS!)
So just like real life then.
As in, there are some people who think that the number of friends you have (however rare you see, speak or do anything with them) is more important than a smaller number of quality friends who you see, speak and socialise with more often.
Avantslash - View Slashdot cleanly on your mobile phone.
I revel in the fact that I have a small number of friends on Facebook -- to me, it means that the friends I have listed are close associates, and not shallow acquaintances like someone who has hundreds.
It is by my will alone my thoughts acquire motion; it is by the juice of the coffee bean that the thoughts acquire speed
I understand that these SNS are growing to a point where people are interested in analyzing the psychology behind them, but I still need to ask... What ever happened to meeting people in real life? What ever happened to "ring...ring... Hey, it's (name), let's grab a beer after work?" While I'm not qualified to go any deeper than casual, day-to-day observations, it's just astounding to me that so many people are placing that much emphasis on a certain arrangement of 1's and 0's that are interpreted a certain way through computers and networks. I have friends in real life. Granted, I even have a few that I talk to online, mostly because they live overseas. However, I still make damn sure to keep weekly, if not daily contact with my nearest and dearest here in the red, white and blue. This whole "I have more friends than you" bullshit is... well, exactly that, bullshit. GO OUT AND MAKE REAL FRIENDS. BEING SOCIAL AND FRIENDLY MAKES YOU MORE REAL FRIENDS. (and quite possibly gets you laid. ;)
Just my 2 cents. I would like change back. heh.
why does "a friend of mine" hit refresh every 5 seconds, waiting for a friend to change his status, etc., instead of learning for his finals? Thats an intresting psychological phenomenon, too i guess...
A friend sent me a link for his Facebook profile. The link wouldn't work unless I was registered with the site myself. What a crock of shit I thought, as I declined to join.
Once I was a four stone apology. Now I am two separate gorillas.
I know that I for one have never been affected by these influences until Facebook came along. It's not like it's just a normal part of peer group dynamics or anything, it's completely new!
Seconded.
Where I really draw the line is in "friending" people that you've never met except via Facebook/Myspace, and that you have no real connection to otherwise. It seems like at that point, you've transformed what's basically a useful online addressbook into ego-boosting wankery.
I really like Facebook, but I guess I'm just not really into "social networking." (Whatever that means, exactly.) To me it's a good way to keep track of people's changing contact information (it was so much better back when they had an automatic export-to-VCard option) and occasionally to browse photos (although, if you have more than a handful there are better places to go, like Flickr).
Ultimately what I want out of Facebook is just a version of 'finger' that's simple enough for non-technical people to use. As they've gotten further away from that core functionality, it's become less compelling.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
The amazing thing about Facebook is that it's a tiny company. Facebook headquarters is in a little building at 170 Hamilton Avenue in Palo Alto, next to the yoga shop and nail salon, and across from the retro soda fountain. It doesn't take much in the way of staff to run the thing. The servers are in Northern Virginia, but most of the staff is in that little building in Palo Alto.
Now that's successful "Web 2.0".
If there is a fear of social failure, then wouldn't people avoid Facebook if they suspected that other hold a low opinion of them?
As for the 300 "friends" argument - I have little time in real life for people outside work who aren't good friends. I certainly don't have time to maintain tenuous relationships electronically with people I barely know or barely remember. It's the quality of your friendships, not the quantity.
If you proclaimed you had 100 online friends you would've been branded a nerd and outcast. Now if you have 100 online friends you're a 'cool' person. The mentality of computers certainly has changed.
I have no reason to go to facebook. Never have, dont expect I ever will.
Often wrong but never in doubt.
I am Jack9.
Everyone knows me.
nobody said that the Facebook is the ultimate stalking machine!!!! I know people spending hours going through boys/girls that they like and look at their photos..wall messages, gifts etc. And people don't hesitate to put really personal photos on FB ;-)
Sth like opening the magic social gate to the nerds!!!
Now it is like an art... how to tell if sth is happening between 2 people on facebook?
Either way, one thing is for sure now days. If you are a student and you are not on facebook you just don't exist...
You want to be invited to the cool parties? Know where the cool events are taking place? Create an account now!!!!
and while they may have 50, 100, 200 friends they will mockingly see that you have a pathetically small number
I'll take quality over quantity any day of the week
Summation 2
Comment removed based on user account deletion
Facebook profiles tend to include cell phone numbers, emails and IM screennames. You can't look those up anywhere yet they're the best way to reach many people.
boldly going forward, 'cause we can't find reverse
... 5 good friends over 100+ 'Facebook' friends anyday.
This is not the greatest
Facebook also digs away at the insecurities in people...your peers can see your profile on Facebook, and while they may have 50, 100, 200 friends they will mockingly see that you have a pathetically small number, confirming your worst fears about the low opinion they have probably held of you over all those years etc.
Gee, I don't remember ever caring what other people thought of my social status in high school. Some people are fine with 200 shallow friendships and others just stay close with a dozen people. If you find yourself fearing for your social status a decade beyond high school, you still have some growing up to do.
What a disappointment, there wasn't anything 'psychological' about this analysis -- contrary to popular belief, mention of angst does not psychology make. :D
More's the pity, because psychology is (as always) a few years behind the times, but some work is finally starting to be done on the real principles governing social networking behavior. Wendi Gardner and one of her graduate students at Northwestern, whose name I am chagrined to admit I cannot recall, have some work in online social perception (though I don't believe it's published yet), and a couple of folks at Berkeley are studying online dating, but I haven't yet seen any good empirical research on Facebook and its ilk.
Side tracking slightly but on the subject of HTML, how do I get Slashdot to fix theirs?
I've been given moderation points about 6 times now but haven't been able to use any of them because I'm using IE6 and trying to give a moderation point to someone just results in a javascript error (when error reporting is turned on). On a similar note, the main Slashdot logo at the top of each page isn't completely clickable, the search bar on the right invisibly overlaps the center of the main logo.
"Upgrade!" I hear you cry, but apart from this small problem I don't have any others whilst browsing so I have no real reason of going to IE7 (which I've used on other people's machines and don't particularly like) or a non-MS browser.
To do something right, you often have to roll up your sleeves and get busy.
If I have a small number of friends, it might also mean that I don't accept every yahoo, porn star, band, and idiot out there.
While some might use facebook to booster their social status online, I find photo sharing and commenting is extremely nice- better than sending hordes of jpeg laden emails out, or using photobucket. Also When you don't haven unlimited roaming and your campus is far from home, the messenging old friends to see whats up cuts the phone bill down quite a bit.
That's a great point. Let me add you to my Slashdot "friends" list! Oh, and be sure to friend me back!
I don't have karma to spare but what the hell.
/. brags about their low friend count. Isn't that just proving insecurity in another fashion? "Look how not insecure I am by having only 2 online friends!"
Instead of people bragging about their high friend count, everybody on
Another thing a lot of y'all don't realize, not everyone is exactly like you. Not everyone values a small group of close friends over a large social network of drinking buddies and that's OK. Your way is not the only way to create a social circle, stop looking down on others simply because they have a large social network with shallow relationships.
And you know what? They know their social network is mostly shallow relationships and they're OK with that. They're the ones who built it!
I didn't read the article and could have produced the exact same response except that I'm much more interested in not spending 10 minutes to write a response to a POS article. All I'm gonna say is I use Facebook to communicate with my friends, not to impress them and other random internet tards with my friend count.
Read my short stories - You won't regret it.
I didn't even read your comment...
A goal is a dream with a deadline
I usually fFeel pretty lame and mediocre when I DO have hundreds of fFriends and a million pointless widgets on a social network.
Because the 'wrong link' has a legitimate purpose -- to direct somebody who is already in your network (i.e. lives in your city, goes to your school) and already on Facebook to your FULL profile, not your publically neutered one. Looking at all the comments it's pretty obvious that slashdotters just don't get Facebook. It's not a substitute for real life -- it IS real life. You don't do it instead of going out and meeting people, you go out and meet people *because* you did it. All of the whole canards about wasting time online do not apply to Facebook, anymore than talking to your friends on the phone or text messaging them, resulting in plans being made and gossip exchanged, etc., is an avoidance of real life. In fact, I was avoiding my real life *before* Facebook. Being on Facebook made my hermitude impossible. There are possible things to criticise with Facebook, but the oldtimers are choosing all the wrong targets. Really, who cares about friends list competitions? Keeping up with the Joneses is also a facet of real life -- so either tune out and drop out, or opt in and deal with the real, but make up your mind! and the real can be very shallow, if you think about wrong, that's one of its defining attributes -- a few months dissing the new online generation for being shallow, and how quickly we forget that all Tom and Bill talk about is their souped up motor vehicles and snowmobiles, and that's all theyre ever going to talk about no matter where you meet them, and superficial people will be superficial in any context. Facebook isn't going to turn your friends into the most sophisticated and charming group of people on the planet. It just puts you in touch with who they are, how they are -- always. Any criticism that involves normal human foibles in the exercise of materialism is a criticism of any multiparty communication system, not just Facebook. Get used to it, oldtimers, and stop underestimating, or you'll turn your heads and suddenly the world will be converted into something you thought you could safely discount as a joke. Not that the world will log onto Facebook, specifically. But the world online will inevitably become more and more like Facebook, because the big secret that is out among the youth now is that Tim Berners-Lee got it backwards. The most important people that you want to maintain a 'web presence' for *isn't* composed of a random collection of bloggers, academics, kooks, and general internet strangers waiting to snipe at you anonymously. The people you want to maintain a presence for are primarily your friends. No, people who dis Facebook as an avoidance of real life, when it's the first website in history that actually aims to bring your real life to the web, are getting it spectacularly, head-slappingly wrong.
Your email, address, friends, music, books, other interests, and who you're dating are all available on Facebook for whoever wants that information, together with your political views, club associations, educational background, possibly even your job history.
Besides the information that you yourself put online, Facebook also contains information that it actively gains about you through other means -- just check their privacy policy: Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (e.g., photo tags) in order to provide you with more useful information and a more personalized experience. So there is a profile of you in Facebook that you don't have access to, but also contains logs of chats that you have had from IM services that sold your chats to Facebook! Plus blog posts mentioning you and who knows what else -- that's pretty creepy.
The US government has let it be known that they want "Total Information Awareness" for a while, and sites like Facebook end up linking all kinds of intimate personal details of large groups of people, making it one of the ideal sources for gathering that information.
The CIA is using Facebook as a recruiting tool , but Facebook itself also seems to have gotten its funding from people from people heavily involved in the CIA.
The CIA has also been very interested in student activities for decades. Most of today's leaders got started in political activities as students, and students are much less guarded about their self-expression, so it makes sense that universities would be perfect places to start gathering information for anyone planning to influence future political events.
So go ahead and post all your personal information online, but just be aware of people other than advertisers who might be looking at it and why.
... should be enough for anybody!
Ok, so maybe the subject needed work, but thats not what I'm good at. I canceled my own myspace profile, with probably about 150 "friends" because I got tired to reading pointless surveys and other useless bulletins. Also, it is an addiction of epic proportions as well. How many people do we know about in the world around us that are able to spend more than 10 minutes on a social networking site? Everyone asked why I canceled, and its simple: If my real friends really want to get in touch with me, they can email or call me. I've heard from about 10 of those ~150 "friends" in the 4 months since I canceled. Also, I don't want to traumatize my eyes and ears because someone can't use gmail or hotmail, and they just have to use myspace without a knowledge of HTML and a sense of sight and sound. I still have a facebook account, but unless I know you personally, and we're the type of friends that will go out for a beer after work, then don't fucking add me, because you don't know me, and I don't know you. If you want to be my friend, then talk to me offline, you know, in the real world.
In some of my profiles, I explicitly indicate I am NOT there to rack up insane and unmanagealbe numbers of so-called "friends". I find it mind-boggling and weird that people try to associate with and manage hundreds (even 150) friends they neither directly nor thru a close friend.
Such persons should be ranked or called virtual acquantainces until justifiably called a REAL FRIEND.
Many of these sites bankroll on gobs of INSECURE, EXTRAVERTED people. I am some of both, but not to the tune of hundreds of friends. I keep mine below 5 to 25 people. If Pac-Man friend-hunting people seethe or the sites bristle, tough shit.
Previously: "Linux... Toward the Sunrise..." Now: "Linux... Toward the-- No, now, part of Every Sunrise"
"Flamebait"?
The modding on Slashdot has gotten way out of control. It seems like too many Digg users are coming here trying to "digg down" any posts that they don't agree with.
If you don't agree with it, contribute to the discussion by explaining why it's wrong but don't just mark it as flamebait to hide it from people. Privacy is a legitimate issue and very important in the online world. People should also know when their data is probably getting added to government databases.
The post is accurate and well-supported. Slashdotters need to get bad karma from improper modding, not just from posting.
I have two groups on Facebook, Seminar Junkies, and Science Geeks (inherited the latter), and I limit my friends to people that I do stuff with.
The rest I have in the groups, it is way easier to keep track of.
-- Tigger warning: This post may contain tiggers! --
Is the full article text available? Also, this is my first post, having been a lurker for many years.
640 friends should be enough for everybody
Sammy at Personafile
Given that Facebook started out in colleges and only slowly let the proles in there is a certain snob value to being on facebook as opposed to myspace. Besides Platform really rocks. Its the first time I have been tempted to spend my own time to create software for free.
**Life is too short to be serious**
Where is the post to my Facebook profile button for this article?
These reports are pathetic. The level of seriousness accomadated to these social networking sites is pathetic. People who take it so seriously need to get laid more.
I have never really understood what the point of these social networking sites are, and i can't say I'm really any the wiser for reading the article. It just gives a number of reasons why facebook is better than other social networking sites but does not touch on why anybody bothers with them at all. I participate in community discussion sites like Slashdot and Digg because they provide insight into subjects that interest me but i do not form online relationships with any of the members of these sites. I have actual friends who I interact with in the actual real world why would anyone want to create faux relationships with with strangers on websites. Ironically i think if find trying to work out why these sites are so popular more engaging and interesting than the sites themselves.
It's sad that people need to have a big list of online "friends" (are they really? can you count on them?) to feel validated. Guess what, that means you are SHALLOW. If you have no identity of your own, stop visiting Falsebook NOW and go try to develop one. Start by asking yourself why the approval of others should be important to you.
Maintaining contact with more than a handful of people through sites like Facebook does not make ALL of your friendships trite and meaningless. Some people can maintain a close circle of friends with a larger casual circle, or (as someone else pointed out) just a large circle of casual friends, by choice. Do you people mean to tell me that you call your close circle of friends every day to find out what's going on in their lives? Of course not. Friends update friends about their other friends all the time, and that's how FB works.
/.? What is the world coming to?
FB is basically a passive form of Messenger, but with more information and a far better way of making new contacts. Thanks to FB I have reestablished contact with people whom I haven't spoken to in years. It keeps you updated on the lives of your friends without having to call every one of them or visit them in foreign countries. It's also a convenient way to get in touch with your good friends and organize parties. You know, with your REAL friends, in meatspace.
Sure, some people treat FB as a big "friend"-gathering contest, and some people don't; that's their choice. If it bothers you, then please ask yourself (a) why you are checking how many friends these people have, and (b) why you are interacting with people who piss you off? If TFA can be crudely summarized as "Anyone with lots of friends only does it to increase their level of status" then the majority of the comments seem to be "Casual circle of friends or larger number of friends than me = bad", and neither is correct.
Insecurity veiled in indignant hostility? On
There should also be a "Strangers" list, to counteract random broadcasters. Getting on 200 Friends lists would be somewhat offset by being on 2,000 Strangers lists.
Welcome to Slashdot, user number 1126423, where you instantly have over 1126421 friends.
I use Myspace regularly just as a means to keep in touch with my friends overseas. It's a nice little medium. I do understand the points being made about status symbols and the whole 'fakeness' and facade of some people on these sites. In a sign of definace I once altered my 'numnber of friends' to something like 74389473857348! I was popular for a day!
Social networking seems to be changing so quickly with emerging technologies looking to move one step ahead of the often limited scope of myspace, facebook, bebo etc. I came across this really cool site the other day called MyCyberTwin which is combining the whole idea of social networking with chat based technology.
You create your own 'cybertwin', give it a personality and teach it to talk and behave like you. Other people can then chat to it 24hrs a day. You can even embed these twins into other social networking sites like Myspace and MSN. It's something different and seems to be taking off. Would you create a twin that is (a) just like you (b) nothing like you (c) somewhere in between. These answers could lead to an understanding of what people are actually looking for in these social networking sites! Something to look out for perhaps?
kc
Throw in a bunch of typical private investor types and a megalomaniac boy-wonder CEO and they've got all the "right" boxes checked.
Should invading one's peaceful neighbours be opposed, or rewarded with trade deals?