Facebook Scrabble Rip-off Capitalizes on Mattel's Lethargy
mlimber writes "The Facebook app Scrabulous was written by two Scrabble-loving brothers in India, has over 700,000 users, brings in about $25,000 per month in advertising revenue, and is in flagrant violation of copyright law. The corporate owners of Scrabble, Hasbro and Mattel, have threatened legal action against the creators and have made deals with Electronic Arts and RealNetworks to release official online versions of the game. But according to an NYTimes article, 'Scrabulous has already brought Scrabble a newfound virtual popularity that none of the game companies could have anticipated,' and according to one consultant to the entertainment industry, 'If you're Hasbro or Mattel, it isn't in your interest to shut this down.' Hasbro's partner RealNetworks is 'working closely' with the piratical brothers, but Mattel says that 'settling with the [brothers] would set a bad precedent' for other board games going online."
firstpost
The image of the board can be copyrighted. The manual can be copyrighted. The logo can be trademarked. But the rules of the game are not subject to copyright.
Badass Resumes
You can't copyright the rules to a game, sorry. Trademark violation, maybe.
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
The problem is that free viral videos sell more music songs than killing off the viral vids, just as free viral social apps like Scrabilicious sell more Scrabble games for the licensors than kill off the free social app will.
...
Don't kill off the goose that lays the golden eggs
-- Tigger warning: This post may contain tiggers! --
This is really nice to see. Clear concise points, several opinions, and decent story background. good work, let's hope it keeps up.
Sometimes, life itself is sarcasm...
That you can't copyright game play? That defending virtual property is hard? What exactly?
"Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
~ I am logged on, therefore I am.
Does EA need to develop a version of online Scrabble? What are they going to do, make a Directx 10 only version of it with Ageia physics so that it runs only on Vista with a hardware physics card? For a pro-flash developer I think it will take only a weekend of work to make a beta version of a clone of scrabble.
This space for rent.
some fucktard in the USPTO ruled they could be patented.
They let Magic:The Gathering have patents on turning a card sideways and upside down... nevermind that a good book on the tarot, or even an early-1900s copy of Hoyle's Book of Games, ought to be enough "prior art."
Then again, these are the same fucktards who think you can patent a software loop that calculates a simple mathematical equation.
How exactly is Scrabulous in "flagrant violation of copyright law"? Did they copy the text of the rules wholesale? Did they use the Scrabble trademark? Scrabulous may be a blatant rip-off of Scrabble, but it's not at all clear that it violates any of Mattel's intellectual property.
If that is enough, what if you made those things a user preference, and the users changed them to look like the original? If you don't distribute the offending "skin", are you in the clear?
This issue is a bit more complicated than you think.
Games are usually patented. Weirdly, though, Scrabble seems to have been copyrighted instead (http://www.mattelscrabble.com/en/adults/history/page6.html). It's pretty difficult for a non-lawyer like me to see how this is adequate protection. (If it was patented at some point, the patent must surely have expired anyway.)
Given today's game developing mindset (consoles!, handhelds!, web portals!), do you really think that EA would have ever thought to use Facebook as a distribution network for their game? Yeah, they may make a new Scrabble game, but they are going to throw it up on XBOX Live, Wii network, or MSN.com. One of reasons Scrabulous is doing so well is because it's on Facebook's network.
-516
From the summary:
Hasbro's partner RealNetworks is 'working closely' with the piratical brothers, but some douchebag lawyers at Mattel says that 'settling with the [brothers] would set a bad precedent' for other board games going online."
Not everybody at Mattel is a strategic idiot. But why should some douchebag lawyer let increased profits stand in the way of a good old fashioned pointless lawsuit?
__ Someday, but not this morning, I'll finally learn to use the preview button.
I fail to see the issue with what these two enterprising brothers have done. In my opinion, Mattel would never have thought about making a Scrabble facebook app... thus, in my twisted logic, they are not really being deprived of revenues they would have been otherwise earning. I know this doesn't really make it "right", but whatever. You snooze you lose.
These companies, time and time again, show that they just "don't get" the current online world and are having a hard time figuring out how to transition and make a profit. Rather than suing these guys they need to hire them.
Naming a game "Scrabulous" obviously (court to decide) builds from the name Scrabble.
Would Scrabulous be as popular if it wasn't instantly recognizable? Probably not.
I took a wood burning kit and made my own damn tiles so I could spell new works and photocopied a scrabble board and made my own bigger board. I guess I really suck!
Tsukasa: All I really want, is to be left alone...
The fact that this is news to the guys who built Scrabulous just shows that they haven't done their homework. Mattel has been very aggressive about shutting down online scrabble implementations since the early days of the web.
You don't know if the other person is using a cheat program.
God spoke to me.
... but no. SCRABBLE, feh. I wanna summon lions in the plains!
Rename it to Scripple. That's it!
this may be slightly off-topic, but if you like scrabble you should check out your local club or tournament! there is a large community of us that blog about tournaments, as nerdy as it sounds. here is my report about this past weekend's Vancouver Scrabble Tournament: http://cesarsalad.livejournal.com/105021.html as far as the whole scrabulous debacle is concerned, the vast majority of us support scrabulous and many believe the game should not be 'owned' by anyone.
"settling with the [brothers] would set a bad precedent for other board games going online."
So someone else takes care of all the development costs, the initial marketing to build a huge following, furthers your brand (which has undoubtedly translated into some additional board game sales for you) and all you have to do is show up after it's a success and negotiate a reasonable settlement?
How is that that a "bad" precedent?
I suppose if you're a Mattel/Hasbro lawyer, settling would be a bad precedent, because then the game developers and Mattel/Hasbro would actually make money, instead of you.
Which tells you just who really runs Mattel/Hasbro, and it isn't the CEO or stockholders, it's the lawyers.
On the other hand, given that the company hasn't produced anything new in years that was worth paying attention to, this comes as a surprise how?
"The idea for a game is not protected by copyright. The same is true of the name or title given to the game and of the method or methods for playing it.
"Copyright protects only the particular manner of an author's expression in literary, artistic, or musical form. Copyright protection does not extend to any idea, system, method, device, or trademark material involved in the development, merchandising, or playing of a game. Once a game has been made public, nothing in the copyright law prevents others from developing another game based on similar principles." - http://www.copyright.gov/fls/fl108.html
That's the "International Scrabble Club" at http://www.isc.ro/ Servers are run out of Romania to avoid the legal issues. It manages to attract many of the best Scrabble players in the world.
The game of Risk (also a Hasbro property) has a multitude of imitations around the web, one of which is my web-based version, called Grand Strategy (www.denizengames.com). I've heard from the creators of other Risk games that they have been threatened by Hasbro if they have used Risk trademarks. I believe that the precedent is fairly clear: Hasbro and other corporate entities won't touch you if you stay away from trademarks, game rules cannot be copyrighted.
What's amazing is how poorly done Scrabulous is. The site design, flow and presentation are incredibly weak. A fair amount of the site appears to be "under construction". And they're going to pay tens of millions for that?
-Invented by Alfred Mosher Butts in 1938. Was unable to sell the idea to the big game companies of the day, including Parker Brothers and Milton Bradley.
-Sold manufacturing rights to entrepreneur, James Brunot in 1948 for royalties on each unit sold.
-The game hit big, but Brunot was unable to keep up with demand. In 1952, sold manufacturing rights to Selchow and Righter (another of the game companies which had originally rejected the idea.)
-In 1986, they sold the rights to Coleco, who then went bankrupt and were bought out by Hasbro
So. . . 80 years and 5 different owners. Seems to me the various trademark laws have done their job in rewarding the original creator and those who helped launch the game into public awareness. Law of the land-wise, I really don't know nor care, but morally it seems to me that Hasbro is saying they're the only company allowed to create and sell the game simply because they happened to be dopey enough buy a stale patent. In my world, the makers of the digital version would be called entrepreneurs, not pirates.
-FL
Why are the people that created a game evil when they defend their creation but some one that exploits the creation a white hat? They aren't even giving it away they're making 25K a month in ad revenue. Is the point that the owners or creators shouldn't be able to benefit only the ones that want to exploit some one else's work? It just seems every time the creators/owners are viewed as being unreasonable and the people taking advantage of their creation are viewed as striking a blow for liberty. Multiple people complain that you can't copyright rules but then are games impossible to copyright? I know only artwork blah blah blah, but then what about music or films? The companies making this stuff available are making money off the products. People selling DVDs in south east Asia are making money off the cheap DVDs but they didn't create the content. How can you ever hope to make a living if everyone is allowed to endless copy your work? Yes I know big evil corporation like Mattel. Say I come up with a Textris type game? Some one comes up with an identical game called Buttress that looks a little different but plays the same. They have more resources so they flood the market and I declare bankruptcy. Now am I evil because I maybe tried to sue them? If they're making money off my game design then why are they potentially the good guys? Rules are one thing but with Scrabble it's the game design. I doubt it's a whole new game design it sounds like they just did a Scrabble game and called it Scrabbulous. Okay obvious name conflicts but would it be any better if they called it Wordz? It's still a knock off. I guess you could do a version of Monopoly and call it Microsoft then you could have two companies suing you at once for the same product.
only bloggers
Engineering is the art of compromise.
So then they should change it to something else. Maybe they could pick "Scabulous." Sorry, that's too gross. How about "Wordsmith?" Or "Super fun happy family word make game." Oh wait, it's two guys in India, not Japan.
Seriously, though, I think they could have named it anything and it would have still been popular. The threat of lawsuit just seems like a "me-too" on behalf of the Scrabble publishers because they're just upset they didn't think of making a Facebook game first.
It is EA, Hasbro and Mattel, after all, some of the worst offenders when it comes to the bug and ad-infested crapware with which Wal-Mart fills its shelves. Name recognition is all they have going for them and they want to defend that market because it's lucrative and the thought of making money off an Internet app confuses and scares them.
p
o
s
first
Step 1: observe that board games are a dying market
Step 2: actively and repeatedly suppress on-line implementations, despite the obvious unmet market need and potential source of revenue
Step 3: when a wildly popular implementation pops up, instead of licensing it and splitting the revenue, try to squash it on shaky legal grounds
Step 4: hire a big gaming company in the US to implement a new version at 10x the cost of licensing the developing-country version
Did I miss anything? Sounds like a broken strategy, Mattel.
Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.
I know that sympathies are clearly with the Scrabblicious developers here, so I won't try to argue that point. The feeling in the community appears to be that since the guys aren't selling it and because Scrabble's been on the market for a while, it's fair game for a copy, and no authorization or payment to the rightsholder should be necessary. But, as a thought experiment, what would happen if the situation were reversed?
I think it's obvious that the consensus Slashdot sympathies would not be with Hasbro.
Sitting in my day care, the art is decopainted.
Scrabulous attracts a lot of bozos and perverts. Here's a sample of open tables:
"fun flirty fems.....nz?"
"msn ladies for a chat"
"Naughty chat and a good game anyone? Say 'hi Tim' if you're in the mood to play d irty!"
"No pervs, no dictionarys, just brains... same rating or higher"
At least there are SOME people like myself that prefer to play for the game. Most of the sex chat creeps have shit scores anyway.
Back in the day Mattel used to sell spy ware infested programs (Printshop). It was hard to
use and just funky as can be. It got better over the years, but the spyware would make me
not want it.
My daughter got my boys a Fisher Price digital arts and crafts studio (more Mattel software).
It barely installed (see amazon reviews, not too many people can get the POS installed). Wow
what a pile of crap. Hardly usable. The kids can draw their pictures but can't print them, it
takes tricks to save, print and recover them. Way less than intuitive. Makes it obvious they
don't think kids understand computers, turns the multitasking machine back to one task at a time
DOS like.
Okey so now they think they can build a game that will be as popular as some people who get the
net. Good luck with that. Watch it be built by committee, with featuritis explosis (every
feature a group marketing dorks can imagine added on). It will be unusable, to the point where
people will complain, and marketing will blame everyone else.
They should shut up, and pay the kids who know what they are doing, and keep marketing out.
Blizzard pretty much stomped on them and it was a similar situation.
See my art -> http://herbevore.deviantart.com
Imagine if Mattell had instead decided to quietly buy 25% of EA and 40% of Activision with that money a decade ago...
if Hasbro had copyrighted CHESS?
Anyone remember #riskybus?
Airplane Photos, Airline News, Planespotting Guides
Mattel would do a lot better by buying Scrabulous, hiring these guys, forcing them to fix the bugs, and turning it into an in-house Scrabble app.
Make an online version of Scrabble that behaves very similarly to Scrabulous. Test it thouroughly. Make a high quality product.
Sue Scrabulous for copyright and trademark infringement. Demand they hand over the Scrabulous trademark and domain. Slot in the online version of Scrabble as a replacement for Scrabulous. ???. Profit. This way they get all the benefit of Scrabulous's marketting for free, and can get that $25000 per month for themselves, without causing any inconvenience for their customers.
In the early 90s I briefly helped administer a text-based scrabble server (ScrabbleMOO), which was run straightly, just for fun, with a no-caving-in-to-corporate-bs attitude, but I was soon run off the project by a couple people with a different philosophy; one was a rather un-self-conscious programmer who wanted to control every aspect of the project he could, and the other was a lawyer who happened to be a scrabble expert, who ended up acting as a kind of legal Rasputin. Together they changed the ethos of the project to live in fear of the corporate legal world. The name was changed to something generic, the word "Scrabble" was carefully shunned and "crossword game" substituted everywhere. The board was no longer a given but had to be constructed, by every new player, from a menu of board sizes and bonus tiles. This was all in an ASCII interface so artwork wasn't much of an issue.
The devotion to appeasing legal standards resulted in comical contradictions and hypocrisy, to my mind. Player-constructed boards had to be "validated" against an unpublished standard, which was unsurprisingly the regulation Scrabble board that all the other players were using. The facade was thin as veneer and nothing I would conscionably stomach, but all this was done in the name of longevity and lying low and surviving any legal challenges.
The mutated project didn't draw anything close to the numbers that Scrabulous does, so probably escaped legal challenge for that reason alone, though if I remember correctly the trademark holders had scared off other small hobbyist projects using the Scrabble name, even in those early days before the web.
Others here have pointed out that the Internet Scrabble Club (isc.ro) offers a much better interface for the serious player than does Scrabulous. Several years back, one of the ISC admins told me that a short way into their project that they had actually gone out of their way to contact Mattel and/or Hasbro for permission. They were ignored, so they proceeded, and the server still thrives. And ISC allows free play and is ad-free, but charges about $30 annual for subscription for additional playing features.
My feeling is that if you're going to make a hobbyist implementation of a game you like, but you jump through ridiculously transparent contortions to avoid legal hassles, don't bother because it doesn't exactly show personal integrity. I'm all for sticking it to corporatism and using their own rules against them, but doing it for the issues that seriously matter and being forthright about what you're doing.
While not a big board game fan,I have read about Mattel and how lousy their versions of board games were for online play. Go buy a $10-29.99 cd version of a board game,install it, and end up with some bad, buggy, bloated POS that just sucks. The few times they tried for a strictly online version weren't any better from what I've read. Why can't these older companies see the writing on the wall? Folks LIKE online, they LIKE not having to install anything or having things just work. What folks DON'T like is-slow,buggy,hard to deal with,and most hate DRM,at least from what I've seen with all the people cursing
What I really don't get in this case is the Indian guy have done ALL the work for them. All they have to do is license it, take a nice 10% slice, and enjoy the free cash. But no, that would be smart. Instead they'll bury them with a lawsuit, try to make a piss poor ripoff of it themselves(and fail with a capital F because they just don't get it) and in the process piss off a lot of younger folks that might have actually bought some items from Mattel,which they could have advertised as part of the licensing deal. It smells to me like a classic case of "not invented here" syndrome. But as always my 02c,YMMV
ACs don't waste your time replying, your posts are never seen by me.
Why the hell must Indians make all their money by stealing? This is yet another example of Indians who could not innovate their way out of a paper box. So, they take an old idea and put it on line. How creative is that? Not very. How many "games" have you heard of that originate in India. For that matter, what innovations across the board have Indians ever given the world. They are just trained monkeys without a grain of the creativity that is second nature to Americans.
If Scrabulous sets a bad precedent... What about BrettSpielWelt, a German program (available in English) which allows you to play dozens and dozens of the best board games to come out of that unlikely mecca of gaming.
I too thought this violation smelled peticularly nice, like the smell of old boardgames mixed with curry. Oh wait... flagrant... erm... forget I said anything...
How does hosting the servers in an EU country avoid legal issues?
This isn't actually anything new, despite the implications/ignorance of the author. Hasbro and Mattel have been shutting down Scrabble knock-offs for years (last paragraph), and for some reason continues to leave a void in what would likely be a very profitable online presence. e-scrabble.com was one of my favorites; unfortunately the site owner chose to use the word "Scrabble" specifically. Since trademarks expire only when the owners fail to defend them, that was a bit like putting a large bullseye on his head.
https://www.eff.org/https-everywhere
Years ago, a then-unknown development group named Factor 5 created the C=64 game Katakis, which bore an uncanny resemblance to Irem's R-Type. So much so, that Irem sued Factor 5 to change the game--they did, and it was renamed to Denaris after being modified to look less like R-Type.
Well, Irem's internal development team ran into complications, so they hired Factor 5 to do the C=64 port of R-Type!
(Thanks to Mar_ on NeoGAF forums for this amusing anecdote)
Hasbro and Mattel are using TRADEMARKS in their action and that is all.
Scrabble has never been patented. The person who invented the came in 1931 was denied a patent because apparently the idea wasn't a novel-enough departure from crossword and letter-scramble puzzle games. I guess back then people had to have REAL inventions to be granted patents. That discussion is moot anyways as patents would've long since expired.
Scrabulous does not violate copyright either. They do not reproduce the manual, nor did they do anything like scan in the board.
Scrabulous definitely could violate trademarks however. The visual appearance of the board could be registered as a trademark, and being the first five letters of the game's name are identical to the trademarked name they can make an argument the name violates trademarks too. Whether it is right or wrong to pursue legal action, trademark law is what it is. Trademarks have no lifetime limits like copyrights and patents--they can last forever. However, to enjoy the rights granted by a registered trademark the owner is responsible for enforcing it. If trademarks are unenforced for a number of years then they are considered abandoned and the words and images can be mimicked by anyone by any means.
The law basically forces Mattel ad Hasbro to take action of some kind. If they did not, then they'd lose their rights to scrabble as it appears now, and competitors would be allowed not only to make their own online knockoffs, they could reproduce the board game, complete with the "scrabble" name. Now, was it the RIGHT action to be threatening? I don't think so. I don't think it would "set a bad precedent" to have approached these developers with an agreement on trademark licensing and so forth. These brothers in India were not motivated by malicious intent or even profit; they were merely Scrabble enthusiasts and were enterprising enough to adapt the game into a Facebook application.
It's somewhat analogous to hackers discovering system vulnerabilities and exploiting them out of curiosity, just to create mischief, and later being hired on by owners of those systems as a consultant. It has happened before and it hasn't set a bad precident; there aren't huge legions of hackers out there deploying mass exploits in hopes of extorting employment out of their actions. I think it's simply a strategic misstep on Mattel and Hasbro's parts, as they seem to trail the trends in terms of on-line business.
Try pachisi, the Indian game used as the basis for the Western games Parcheesi and Ludo. Or if you want to go even more classical... chess.
Slashdot is supposed to be about news. I was wondering if we could get a link to the ruling that it was in violation? The fact of the matter is that discovery has not been performed, not all briefs have been submitted, trial has not begun, and rulings on the merits of the case have certainly not been handed down.
It is not the place of random story submitters to make pronouncements about facts and law when they know nothing about either. Facts will be revealed as the case unfolds. As for saying what the law is, don't go spouting off without pincites, k punkin?