Microsoft Brings Back DRM
Barence writes "Microsoft yesterday unveiled its MSN Mobile Music service — and a surprise return to digital rights management (DRM). While companies such as Apple and Amazon have finally moved to music download services free of copy protection, MSN Mobile locks tracks to the mobile handset they are downloaded to. It also charges more than the other services per track, and offers no way to transfer your tracks to your new phone when you upgrade. The company's Head of Mobile UK spoke to PC Pro about the launch, but his answers are almost as baffling as the service itself. Best quote: Q: 'If I buy these songs on your service — and they're locked to my phone — what happens when I upgrade my phone in six months' time?' A: 'Well, I think you know the answer to that.'"
So many great quotes from a certain Hugh Griffiths, Head of Mobile at Microsoft UK:
We'll be looking to enhance the service if we get some interest from consumers
PR101: Don't tell journalists that no one cares about your product.
At the moment we don't have the functionality in-house to provide a mechanism for transferring between mobile phones and PC
CS101: Microsoft doesn't have the technology in-house to do a simple file transfer?
I didn't realise phones were churning that quickly in the marketplace these days
How clueless can you be? This guy almost makes me feel good about the other news of the day (Microsoft to laying off 5,000).
I suspect a Microsoft conspiracy to reassure their shareholders that indeed, getting rid of deadwood will not hurt business, on the contrary! He is a living proof (assuming he is one of the "chosen").
--
FairSoftware.net -- where geeks are their own boss
seriously, who is really surprised microsoft did this? sure other companies (itunes/amazon) got smart and are moving away from the DRMs, but it's not surprising at all to see MS stick with it.
sigs... don't talk to me about sigs....
Apple and Amazon have finally moved to music download services free of copy protection
I'm sorry, I was under the impression that Amazon's music service has always been DRM free. Could you please point me to a source showing that their service was ever under DRM? Did they offer a music service before Amazon MP3?
...
I don't know why everyone got excited when Apple went DRM-free, I've been buying DRM free MP3 singles from Amazon for over a year.
I don't think Microsoft is alone in their cling-to-DRM mentality. I think this will bomb but does it really even matter? It's just going to be another Zune/XBox bomb all over again offset by their other divisions so it's here to stay whether the market & investors say it should be or not. Oh well, if they want to lose money, let 'em. It does take more work for me to put my MP3s on my phone, maybe joe consumer won't put up with that and live with the DRM? We'll see after an upgrade though
My work here is dung.
I'm sure their subscribers will enjoy paying for the same thing multiple times.
Glad they're not trying to market this as "plays for sure (except when we release a new device and want to sell you music again)"
Slashdot is a Microsoft shill....
"We're looking to gouge customers who are too stupid to look elsewhere."
I'm trying to think of something witty to put here but I can't stop laughing long enough to breathe. Almost everything I come up with starts with In Soviet Russia.....
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
....you get morons sitting around a conference table convincing themselves that this is a good a idea. Microsoft reports revenue shortfalls because of wasteful, stupid ideas like this.
just as some people were saying 'they are starting to listen to customers now' due to windows 7, this happens.
boy. talk about 'twilight zone' kind of surreal.
Read radical news here
" "Well, I think you know the answer to that."" What I condescending prick...
"Bread and Circuses is the cancer of democracy, the fatal disease for which there is no cure." --Robert Heinlien
I had a friend who bought a eBook from CourseSmart (hint: DONT BUY from them).
He's not that smart in computers, but bought this ebook and then found out you can only print 10 pages and it disables itself after 6 months. He paid 50$ less than the real textbook. I said WTF...
Anyways, he's stuck with some god awful cripple-book... until I un-fucked it. Well, what did I do?
1.The book was reminiscent of a PDF reader, however, rotation options are not present. So, I tell the screen driver (running on the eeeclone from acer) to flip 90 degrees. ./book/
2.I tell the cripplebook reader to go full screen, which it does. It turns out, you can turn pages by pressing left and right.
3.I found a GPL MSWindows screenshot tool that formats pngs via name_0001 I set it up to save to
4.I do prtscn/right 812 times for those images.
Hooray, you have unDRMed images of cripplebook.
Now for cleaning:
5.Use gimp to determine crop area (use mogrify to mass crop). We need a rect region with offset. Then use mogrify to mass crop.
6.Use convert to convert all sequential images to 1 pdf.
You now have an unfucked PDF that would have "deleted" itself otherwise.
So is Hugh Griffiths (Microsoft) trying to revive DRM or is their development cycle about 2 years late?
greed@All_Evils:~#
This is the kinder, gentler Microsoft we heard about just yesterday?
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Well now we know who had better be one of the first layoffs. If they keep this moron around it says a lot about the future of Microsoft.
This guy's answers are hilarious. They only make sense in a universe where everything is inherently locked down, and your customers are idiots to be abused.
You don't really have to provide a "mechanism" if you just left the system open. If the files were non-DRM and the phone had an open interface (e.g. you plug in a USB cable and can browse/transfer files on it), then the transferring step is trivial.
Which, again, would be trivially easy with an open system. If the phone were open, I could download a track from Amazon and put it on my phone. So the only reason to use the MSN service is "because of lock-in."
And in response to the question:
Wow. Just... wow. That's impressive market research on their part. They are not sure how long people keep their cellphones. And they see no issue with requiring digital files to expire whenever the hardware does.
This overpriced and highly restricted product has a clear future ahead...
I don't know why everyone got excited when Apple went DRM-free, I've been buying DRM free MP3 singles from Amazon for over a year.
Well since Apple was actually selling DRM free music from major labels with iTunes Plus even BEFORE the Amazon store opened, I agree with your surprise.
When EMI finally broke the stranglehold on DRM by agreeing to a DRM free iTunes presence, the other studios decided to try and break Apple by agreeing to all be in the Amazon store. It didn't really work out for them but eventually it worked out for the rest of us, in a way that companies like eMusic had not managed prior.
I don't think Microsoft is alone in their cling-to-DRM mentality.
The real question is, how much are labels still clinging to DRM? They are the only ones that really matter in the end. The agreement for all of them to sell DRM free music in more than one store was a watershed moment, but is this weird Microsoft arrangement something that had already been in the works or is it some new backsliding?
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Q: "If I buy these songs on your service â" and they're locked to my phone â" what happens when I upgrade my phone in six months' time?"
A: "Well, I think you know the answer to that."
I know its microsoft we're dealing with here, and the default way to fill in the blanks is by assuming they will screw you; but, is there a possibility that there is an easy walk-around to this DRM, (sort of like the one in itunes) and he's being vague about it at the moment to keep the media companies happy?
i can't imagine MS would be THAT stupid to ignore such obvious common sense in the face of such steep competition. can they really be that out of touch? are they intentionally trying to fail?
-I only code in BASIC.-
This is why it contradicts itself. If [A] piracy is a problem (represents lost sales, etc.) and [B] DRM is the correct response to this problem, then it does not follow that a system using a rather strict form of DRM would charge more per track. If anything, this should make their prices cheaper, especially considering that the non-transferrability would cause some repeat purchases with no additional expenses incurred by the seller.
He is being unusually honest about this, although I don't think that's courage on his part but rather a reliance on the apathy of the average customer.
It is a miracle that curiosity survives formal education. - Einstein
Q: Can you really expect people to buy music that's locked to a device they upgrade every 12 to 18 months?
A: I didn't realise phones were churning that quickly in the marketplace these days. I'm sure there are some users who change their phone every year.
This answer is coming from the head of the Microsoft mobile division in the UK! How is it possible that he could be unaware that many individuals replace their phone every 12-18 months? This is completely mind baffling to me.
If I can not smoke in heaven, then I shall not go. -- Mark Twain
Q: "If I buy these songs on your service and they're locked to my phone what happens when I upgrade my phone in six months' time?"
A: "Well, I think you know the answer to that.""
My Guess: "Steel bolts spring out and plunge straight through both cheeks."
Well, something like that anyway, based on the track record.
This news proves that Microsoft is weak.
The dangers of knowledge trigger emotional distress in human beings.
Answer... We'll be looking to enhance the service if we get some interest from consumers
Real Answer... We've hurriedly acquired some third party that provides a service that we kind of want and we're keeping our fingers crossed that it's profitable and works.
Answer... At the moment we don't have the functionality in-house to provide a mechanism for transferring between mobile phones and PC
Real Answer... We've blindly bought this company on a me-too whim - I have no idea what they do, and we're kind of regretting it that customers haven't thrown a ticker tape party for us, people do that for Apple when they release something cool.. WHHHHHHYYYY can't they do that for us :-(
Answer... I didn't realise phones were churning that quickly in the marketplace these days
Real Answer... I'm used to working in a big corporation where my incompetence and lack of on-the-trigger knowledge is drowned out by the number of people who work there. It means I have no idea about the product, where it'll go, how it will perform or how it works. I've just been told by my director to "Go do something like Apple or Amazon and we'll sort it all out later" ...
There.. fixed it for you Mr Griffiths
"Microsoft yesterday unveiled its MSN Mobile Music service -- and a surprise return to digital rights management (DRM).
What's so surprising about that given how much Microsoft has invested in DRM on all its platforms?
Without the 2nd Amendment, the others are just suggestions.
I don't think you emphasized SELL enough. ;)
Why has Microsoft gone back to DRM when the vast majority of music services have ditched it?
A: It's a first step. We are looking for some idiots who do not look elsewhere on the web and we will make profit off of them.
With the likes of iTunes and Amazon offering DRM-free music that you can play on any device, why would anyone choose the MSN Mobile service?
A: There may well be people who are just idiots who buy whatever we throw at them.
The fee for downloading tracks - £1.50 - is relatively high compared to 79p on iTunes and less than that on certain Amazon tracks. Why is that?
A: Yes. We are not looking for people who are savvy enough to shop around. You are asking too many good questions. This service is not for you.
I guess, none of the DRM guys were among 5000 that will be fired in the next 18 months.
I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
I mean, sure it's surprising that people would do something like this, but it's also probably been in the works since before Apple made their announcement.
Otherwise, MS has made it clear they are trying to protect the 'rights' of the companies producing content by tying in protection with their OS. Trying to prevent unencrypted content from being sent over video connections or such. I'm not a video/audiophile, so I don't recall the specifics, but I'm sure someone can list them if needed.
I will shred my adversaries. Pull their eyes out just enough to turn them towards their mewing, mutilated faces. Illyria
... Their future downloadable software business models depend on it!
They would hate to have in place that you can actually purchase a single purchase and NOT have it locked to certain hardware.
For example, I have a single copy of WinXP Pro on a 300GB Raptor HDD.
I enjoy removing said drive and inserting in one of three computers with DIFFERENT HARDWARE depending on what I want to do.
Sure, it might be easier to pirate another copy of WinXP, but since I PAID FOR IT RETAIL (and it was NOT the Upgrade version) I believe I should be able to run said purchased code on any device I see fit to run it on. (so long as only that single installation copy is ever used at any given time no matter what PC is fits into..)
Sure, I get to have WGA the DRM fun every week or two, but who cares? I jsut call the number on speaker phone after the Internet activations fail and get the pweson on the other end of the phone to unlock it.
For some reason I ask to PAY FULL PRICE for another copy of WinXP Pro which DOES NOT use WGA (the corporate versions are like this) and I was flat told NO YOU CANNOT. I sadi ok, fine, I will call you every time your DRM locks my PC down and Microsoft can lose money every time you are forced to unlock its DRM "feature" (And NOT gain another sale and hopefully lose money for the trouble of the over 10 calls I have had to make so far...
So, I follow the stupid rules legitimately and use them against the DRM machine...
I believe MS is planning on using the DRM they are using in the MSN Music store as a sort of 'trial run' for what they hope to have as downloadable OS and Office apps very soon... (And the it will be a matter of time before said apps expire and they enforce a time-based subscription service like SlySoft.com just did when they took their licenses from eligible for updates to said software forever to only one year for the free updates.)
vista nearly doomed the already deteriorating pc 'business'. all that freakish greed/fear/ego based gangster behavior is so last failed regime.
They already used "PlaysForSure". Is it "FooledYouTwice" this time?
No... wait... Im sorry, that was just gas....
Thanks to file sharing, I purchase more CDs
Thanks to the RIAA, I buy them used...
Fake Q: "Do you really expect me to buy your product when I can get DRM-free music that I won't lose upon upgrade, cheaper, elsewhere?"
Real A: "Well, I think you know the answer to that."
MS Worker: "Sir, I hear you've decided to reintroduce DRM. Is this true?"
MS Head of Mobile: "Yep, I'm bringin' it back! Hurr!" *clicks on remote, turning on Justin Timberlake - Sexy Back*
Justin Timberlake: I'm bringin' seeexy bac-- **DRM AUTHORIZATION FAILURE, PLEASE CONTACT VENDOR FOR SUPPORT OR REPURCHASE ONLINE. THANK YOU FOR USING MSN MUSIC**
MS Head of Mobile: "Ah damn it all."
MS Worker: "So I'm guessing we're dropping the idea after all?"
MS Head of Mobile: "Nonsense! Call a press conference, I'll just use my cunning wit and charm to sell this idea to the masses. They'll love it!"
MS Worker: "*sigh* Yes, Sir."
Cut the bullshit with things like DRM. Your customers want speed and reliability from your products. Rip the DRM out of Windows Vista and Windows 7 completely. Focus all of your efforts on fixing the hardware compatibility issues and performance. You are in potentially very dangerous waters now with Apple's new Snow Leopard release coming in the near future, a release that is almost entirely focused on longterm performance enhancements.
Hollywood wants you to piss off your customers. Hollywood doesn't give a shit about your future. Stop listening to Hollywood, and start aggressively giving your customers want they want from a desktop OS.
It was originally a PC title that had been under development for 3+ years (I was following a lot of articles about it) that was meant to be something close to planetside in scope. It was going to be the Ultimate pc multiplayer shooter and you can see the potential with the vehicle combat and really well balanced weapons. Then it got stuck on a console forever when bungee ran out of money and MS swooped in seeing the potential of the franchise.
My Babylon
Here are some of Ballmer's comments from a conference call with analysts:
* "We think we have taken the right degree of action in terms of reducing the cost base."
* "We are taking out somewhere between 5 percent and 15 percent of the cost line... which we think, in this environment relative to the reset in the economy, is probably the right level."
* "Our model is not for a quick rebound (in PC sales)."
* "If the economy stays down and then builds slowly, we are probably at about the expense base... You can't tell. The economy could also get a whole lot worse."
They also said they are no longer going to provide earnings/profit estimates.
In other words, they have no clue how bad they are going down.
This is a good thing.
You are being MICROattacked, from various angles, in a SOFT manner.
I'd like to congratulate Microsoft on finding yet another way to strangle the life out of any goodwill remaining in its brand.
Microsoft is always being innovative and a great visionary, especially after Bill G. retired.
Surely Microsoft must have some idea to include a music/media portal in Windows and/or media player so that users don't have to think about running something "scary" like iTunes or a browser in order to buy music.
So you're basically paying full price to rent a digital song from MS. The term is determined by how long MS wants to stick with a given technology and the bonus is that the music you're renting isn't even CD quality. I believe I've already gotten screwed over by MS DRM on some of my older music. never again.
> They will have to suffer a near-death experience before they will actually pay attention to what the user wants and what the market is delivering.
Here's to hoping they never suffer a near-death experience.
I don't recall a company being as completely tone deaf to their target market.
I am sure the lables/RIAA/IFPA are happy but no one is going to buy what they are selling.
Ballmer must view the economy in the same way he does his operating systems - if it's broke, just reset it.
Or, in other words:
Q: "If I buy these songs on your service â" and they're locked to my phone â" what happens when I upgrade my phone in six months' time?"
A: "Obviously, you're fucked. Yes, I think it's about as stupid as it gets, but I don't make the rules, I just work here."
RS
Shoes for Industry. Shoes for the Dead.
You sure got played!
I have very intelligent friends, usually over 30, that just have no idea about computers, and frankly don't care. It's as interesting to them as how their toaster works. They come to me with their computer issues and the phrase I hear often is, "I hate this. Technology is supposed to make life easier."
They're frustrated and rightfully so. Some will undoubtedly buy into crap like this, and not understand why they can't have their music anymore. They'll get frustrated, angry, or cry, and try silly things to put the music on their computer or new phones. Another phrase I hear often: "I was up half the night trying to get this to work."
The people who sell things like this are putting out a product they know to be inferior. They rationalize it with ideas like, "people have a choice" and "people may actually prefer this layout and never realize the drawbacks."
But in the end, my friends would have a bought a better product for less if this crap hadn't been around. And when they can't do what they thought they should be able to do, they don't know why, and they get very upset. Crap like this ruins the days of many, many people. It's avoidable and it's the fault of people who put plans like this into action.
They're screwing people over to make a buck, plain and simple.
Maybe you'll be sick of those songs by then, and just get new ones for your new phone..
Maybe people will come to think that replacing your phone every 18 months is ridiculous..
Maybe I don't care as I still buy music on CDs, ie unencrypted on physical media.. for the small qty of music I could be bothered obtaining.
-- All your bass are below two Hz
I just fell for your sig, again! :-)
... and keeps the poor victims hostage, just to add insult to injury. No less evil than MS, just better marketing team.
Dude;
This is MICROSOFT.
If telephones are outlawed, then only outlaws will have telephones.
They've been supplying those of us who care with DRM-free music since 2003 managing to quietly become the #2 digital music retailer and still offer better prices then their competitors (excluding Amazon funded Amie Street on newish releases).
And yes, I'm afraid I am a fan boi.
Quack, quack.
I don't believe for a second that this is actually something that has been created for a monetary gain. Microsoft may be an big, giant, evil company hell-bent on monopoly (if that's your view), but they're just not this retarded. Seriously.
There is some reason for this. Some patent, some future-proofing "prior art" claim, something going on behind the scenes. They're just not this f-ing retarded.
Eventually something will come up, and people will go "oh THAT was the reason". It's what I would expect from MS. And face it, besides monkey-boy, they usually don't put the complete ass-tards up front to face the public.
Well, you are making the assumption that this arrogance does not exist in the higher ranks. I personally feel that Microsoft is occupied by too many people out of touch with reality.
I just had a two day meeting with a client who represents a large medical company.
A two day meeting to tell me how much of a hurry he's in.
Large companies seem to infect people with this sort of brain rot.
Weaselmancer
rediculous.
Anecdote != flamebait
Rule of Slashdot #0: You and people like you are not representative of the larger population. - A.C.
If I buy these songs on your service - and they're locked to my phone - what happens when I upgrade my phone in six months' time?
"Well, I think you know the answer to that."
Doesn't he mean: "Fuck 'em."?
Once I was a four stone apology. Now I am two separate gorillas.
How in the world can they think they can sell something for more than it's worth? It's worth what people will pay and that is $.99 per song. Just like their "play for sure" crap this is just wasting money.
Only aimed at stupid people, who are loyal to msn :) :)
Seriously, the only reason to launch this service is that msn is default start page in IE, and there are so many computer illiterate users who thinks msn is the internet, because that's where their browser starts...
This is just microsoft offering shitty services to users who are loyal to microsoft...
You missed the most obvious explanation!
MS went to the labels and told them, hey, we want to sell mp3's to users. The labels responded sure, but you have to use DRM since you are so good at it (wink wink nudge nudge), besides we would otherwise have to charge you more (since users would actually be buying content instead of some limited rent). MS says, we don't think the users will like this DRM, but we will give it a try. So, they come up with the most incredibly stupid DRM business plan in history (after the gnomes' attempt to DRM underpants), to prove to the labels, once and for all, that DRM cannot work!!!!
Amazing huh?
I am not being funny here, if you look at the IQ bell curve, you will see that this scenario is more likely than the alternate of finding a guy with a 69 IQ to head an MS department!
Yes, I know they found one to head an entire nation a few years ago, but that does not improve the chances!
Violence is the last refuge of the incompetent. Polar Scope Align for iOS
It's unfortunate that one, sad, sad, branch of a huge company is heading in the wrong direction. We can just hope that they will drop this awful service and focus on more important things.
If you look, Microsoft is REALLY moving in the right direction in most places. They're fixing many of the issues with Vista in Windows 7. Office 2007 introduced a UI that actually exposes a lot of the advanced features of a word processor that most people may not have seen otherwise.
They are contributing to open source projects, both existing and new. Win7 now has support for Open Document Format. Silverlight works on many platforms, etc.
Too bad we have to see this one awful product group spoil the whole company's image.
Yet another Microsoft product that is meticulously planned, engineered, and executed such that no one will want to pay for it. Except Mr. Bill, that is.
MS: "Here's our version of an established service, but ours has more restrictions and costs more!"
Mr. Bill: "Sign me up!"
Everyone else: "Pound sand!"
"Stop whining!" - Arnold, as Mr. Kimble
This is a good thing.
Don't be too hasty in seeing M$' head severed. When evil is destroyed, there is always something to fill its void, and despite your best wishes, I fell pretty safe in saying that it likely wouldn't be Linux.
We're all hypocrites. We all have hidden parts, it's the contrast between them that make us more a hypocrite than others
..and they still couldn't find their own butt with
both hands and a map. Apple and the Ubuntu posse must love stories like this?!
Help feed homeless animals - Free! www.theanimalrescuesite.com
It will be popular with that significant group of consumers who just buy things without think about the future. Microsoft has always done well out of those customers. Where it will get interesting is when those customers are asked to repurchase all their music because they have a new phone. The response in different countries will be interesting and expensive for Microsoft. In the USA I guess there will be a class action lawsuit that will take years to resolve. Here in New Zealand consumer law will force them to fix the problem promptly or face large fines and I suspect the EU will be the same but take longer and fine them even after they have fixed the problem.
I know I like to pay extra to buy the most restrictive product I can.
Steve: "So, bestalexguy, what happens when you upgrade your PC in six months' time? will you buy my new cool OS?"
bestalexguy: "Well, I think you know the answer to that."
South Korea with windoze and especially active-hex (i know at least one Korean who related/recounted to me that may Korean passionately HATE ms' active x because it causes grief to many, and, iirc, grief to many Mac users), ms seems to be incredibly blindly stupid. As of (or at least around January 2007), Koreans in the south could for $5 get unlimited wireless access to any song in a catalog.
See:
http://interaliainc.blogspot.com/2007_01_01_archive.html
Go to the sectin "Want an iPhone"
"IN the long view, Mr. Goldberg said he believes that today's copy-protection battles will prove short-lived. Eventually, perhaps in 5 or 10 years, he predicts, all portable players will have wireless broadband capability and will provide direct access, anytime, anywhere, to every song ever released for a low monthly subscription fee.
It's a prediction that has a high probability of realization because such a system is already found in South Korea, where three million subscribers enjoy direct, wireless access to a virtually limitless music catalog for only $5 a month. He noted, however, that music companies in South Korea did not agree to such a radically different business model until sales of physical CDs had collapsed.
Pointing to South Korea, where copy protection has disappeared, Mr. Goldberg invoked the pithy aphorism attributed to the author William Gibson: "The future is here; it's just not widely distributed yet." "
So, i'm gonna as a possibly inflammatory question: "Really, just what IS IT with ms? How mind-bogglingly STUPID can a collective of supposedly intelligent people be?"
Previously: "Linux... Toward the Sunrise..." Now: "Linux... Toward the-- No, now, part of Every Sunrise"
sudo mount --milk --sugar
Lol, why did this get marked troll? Is it because of the interspecies erotica? I guess you guys have never worked for MS...
For Sure!
GENERATION 25: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
So, last year they took down a buttload of DRM Auth servers because it wasn't sufficiently profitable; now they want to use DRM again, and they expect anyone who knows anything to actually want to buy their services again?
I frown at MS stock holders, you're the ones saying that this kind of activity is acceptable.
This is just another bonehead move by MS. No wonder Apple creamed them in digital music.
Microsoft really just don't get it.
They cannot even begin to hope to compete with Apple and Amazon with such a lousy product.
It is in M$'s best interest to use corporate American malware (DRM) to shackle you to their products by taking your music hostage. Is it morally wrong? you bet! That does not matter though. As long as average Joe doesn't know about it, its okay!
What's even sadder is that people try to crack the corporate American malware, instead of refusing it in the first place.
So naturally if you're uncomfortable outside them you'll be happier at iTMS. Their catalogs somewhere around 4 millions songs deep, I wrote a program to take advantage of the last.fm api I use to help myself find things when I'm feeling lazy.
Quack, quack.
Politicians bring back graft.
Hollywood brings back sex.
Video games bring back violence.
Priests bring back little boys.
"I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
Best quote: Q: 'If I buy these songs on your service â" and they're locked to my phone â" what happens when I upgrade my phone in six months' time?' A: 'Well, I think you know the answer to that.'"
I had a phone crash that apparently only affected my memory stick. I lost stuff a lot more valuable than the stupid DRM'ed ring tones/music on it, but still. It's not the first time it's happened to me and ... Nevermore ...
This is the best piece of humor I've read all year. Given, that's only 22 days so far, but still. This guy should be hired as spokesman for all crap technology!
Returned Peace Corps IT Volunteer
best feature.
My ism, it's full of beliefs.
I have been a corporate middle manager for about 10 years now (excuse me while I weep quietly into my latte) and I am fairly fluent in corporate double-speak. Would you like me to translate this back into English?
Yes, I knew you would.
Q. Why has Microsoft gone back to DRM when the vast majority of music services have ditched it?
A. We're buying the music from someone else, and they say we have to. This project isn't important enough to Microsoft to strong-arm them. Not until it's shown a profit.
Q. With the likes of iTunes and Amazon offering DRM-free music that you can play on any device, why would anyone choose the MSN Mobile service?
A. Our target market is the one million a month users of MSN who are not tech-savvy, don't pay attention to media reports that include acronyms, and will click on the 'buy music now!' button to save themselves the effort of finding a better service.
I'd like to offer a fuller service but this is not important enough to Microsoft to give me the budget to do so. Not until it's shown a profit.
Q. What is your message to consumers - why should I come to you instead of Amazon or iTunes? What do you offer that none of your competitors do?
A. Our target market is the one million a month users of MSN who are not tech-savvy, don't pay attention to media reports that include acronyms, and will click on the 'buy music now!' button to save themselves the effort of finding a better service.
Q. The fee for downloading tracks - £1.50 - is relatively high compared to 79p on iTunes and less than that on certain Amazon tracks. Why is that?
A. Our target market is the one million a month users of MSN who are not tech-savvy, don't pay attention to media reports that include acronyms, and will click on the 'buy music now!' button to save themselves the effort of finding a better service.
Q. If I buy these songs on your service - and they're locked to my phone - what happens when I upgrade my phone in six months' time?
You will lose them. I know enough to know that if I say that directly, I will be quoted extensively in the press and fired along with those other 5,000 guys.
Q. Can you really expect people to buy music that's locked to a device they upgrade every 12 to 18 months?
A. I used to run a small department that nobody cared about. This is my first big break. I'm trying not to screw up too badly in the hope I get a better project next year. Please give me a break and don't ask me questions that involve statistics about churn rates.
Q. Thank you
A. I'll get my coat.
They were always advertising the Zune saying "Music the way it wants to be"... note their complete lack of consumer centricisim. They weren't advertising "Music the way you want it to be".
I agree with everything but, if any of them are recent college grads, they probably have more sense that to utter stuff that clueless.
MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
In what Universe is this considered to be a surprise move? It's Microsoft for Odin's sake. You honestly believe they've learned lessons from the the marketplace that weren't extracted at the barrel of their monopoly cannon?
Fiat Homos et Pereat Theos
.. the Amazing Egress!
If you disagree with me on social issues, then it's pretty clear that you are a narrow-minded bigot.
News just in:
Microsoft has announced a new scheme called Microsoft Sepukku wherein deep search, navigation, packet inspection, quarantine and permanent deletion are promoted as security procedures.
Microsoft has also announced that using the latest StoneHenge project contributions they intend to take their DeepBlackMagic(TM) technology even further.
In short, the company spokesperson said that Microsoft Sepukku project deals with opening the full source code of the system, slowly and in a 360 degree transparent fashion.
Coincidentally, Microsoft has started announcing layoffs too.
You and others who have posed this line of thinking may be right...
But I would tend to side with occam's razor: that guy really is an idiot, and its another one of MS's idiotic ideas, just like any large corporation (no intention to start pro/anti MS flamewar here, just pointing out the obvious)
> Has Microsoft secretly stumbled onto some previously unknown technique for making money off of doomed products that none of us have heard of?
That depends on whether any of us have heard of "abuse of a monopoly position" or not, doesn't it?
This is not true. It now works in the UK too.
Comment removed based on user account deletion
Comment removed based on user account deletion
Show of hands of anyone who has opened MSN.com outside of a fresh install of windows prior to installing firefox, or while working on your granny's computer?
Had no idea that Halo was supposed to be a massive FPS. Sounds brilliant. Of course Bungie was notorious for making good PC games. Too bad they ran out of money. We could have had a Blizzard like company and a decent Planetside replacement. Think WOW success in mass FPS market which is so massively ignored. MMMmmm.
Some reader / poster here constantly harps on people for using the slur "Micro$oft". Well, buddy, EAT IT. Eat your words now. Micro$oft knows that hey, not everyone keeps up with digital media news right? So they decided it would be profitable to continue defrauding the uninformed. This is such an evil and backward move by Micro$oft, I think I'll pirate Windows 7 instead of buying it, if I ever decide to upgrade from my pirated copy of XP corporate.
If this was any other company, a product like this, overpriced and massively inferior to the competition would be completely ignored...
Because it's MS they're likely to market it heavily and get people using it despite it's inferiority...
Personally i wouldn't touch this service with a barge pole...
More expensive than competitors...
Restrictive DRM which the competitors don't have...
From a vendor who cannot be trusted (they left customers of their previous music service up shit creek)...
http://spamdecoy.net - free throwaway anonymous email - avoid spam!
Of Kiff and Zap Branigan...
"I only speak the truth"
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