Intel Receives Record Fine By the EU
Firefalcon writes "Intel has been fined a record 1.06 billion euros ($1.45 billion / £948 million) by the European Competition Commission after being found guilty of anti-competitive practices. This makes Microsoft's 497 million euro fine in 2004 (which was a record at the time) seem like a slap on the hand. Reports had previously suggested that the fine would be similar to Microsoft's. Intel was charged (among other things) with encouraging manufacturers and retailers to purchase fewer (or even not stock) AMD processors. More details of the ruling are on the European Commission's Competition website. Intel said they will appeal the fine."
Without knowing exactly where it goes I can only speculate, but could this fine by so high to help fix European budgets stretched too thin by a weak economy?
The musings of just another geek and his junk.
I can't see the appeal doing much except perhaps reducing the fine somewhat...
Step 1: Find a large wealthy company.
Step 2: Fine them for anti-competitive behaviour.
Intel's "crime": "'Intel awarded major computer manufacturers rebates on condition that they purchased all or almost all of their supplies, at least in certain defined segments, from Intel.'
This is called "volume discounting". Office Max and Sam's Club are guilty of similar "crimes" and "anticompetitive" behavior, it seems.
Such a bullshit violation of the right to set the terms of your contract. When you sign a contract with a company offering a product or service, do you merely read the terms of the agreement, or do you also consider the consequences on your lost service to other companies? Of course you don't do the latter, but that's what the EU claims you must do.
1.066 GigaEuros - a number Intel can understand?
ccalam - acoustic versions of new songs.
It's still just a slap on the wrist. They've profited an order of magnitude more from the illegal tactics they used, and this just says "It's ok to break the law, as long as you give us a cut of the profits".
They should at least give a part of the fine to AMD to help them fight Intel -- that would hurt Intel a lot more than paying a fine to EU, and make them think twice before doing this again.
Never underestimate the bandwidth of a 747 filled with CD-ROMs.
Did you know that European Union's main industry consists of hefty fines for American companies?
I'm not a big supporter of Intel's practices, and a strong opponent of anything Microsoft does, but come the fuck on! Is that money going to be disbursed to AMD for lost business? EU anti-trust body has become a sick joke.
"encouraging manufacturers and retailers to purchase fewer (or even not stock) AMD processors."
How could that possibly be illegal? Sounds like a necessary part of business?... Anyways the whole case sounds like the Micheal Jackson scandal. 'Who needs proof? He's creepy and rich just give the mother who sent her children there repeatedly a few million dollars'.
Sounds like a money grab from someone who thinks Intel just has too much money (Disclaimer I did not RTFA as per tradition)
I was the Director of Engineering for VLSI Technology's PC Chip set division back in the 80's. Back in those days, there were dozens of companies making chip sets for Intel CPU's and Intel, surprising as it may sound, did not. The chip set business was interesting in that it started with C&T. Zymos was second and VLSI was third. By the time we got into it, and in particular, after we were picked by IBM to be their chip set provider, the bay area VC market must have been swamped with business plans of every dog and his brother wanting to start a chip company making chip sets. If you can remember too, there were hundreds and I do mean hundreds of PC companies. Fast forward a few years. Things are now pretty crazy. VLSI made it to be the top chip set supplier but the competition was intense. The hundreds of PC companies has now fallen to around 10-12. The dozens of chip set companies has fallen to 4 or 5 but still no Intel. This is around the time that the Pentium first made its debut. Now, to make a chip set, you need these very important things called "Yellow Books" ( maybe they were Red.... hmm that was a few years ago) . These are the specifications of the next CPU from a "certain" CPU manufacturer. Without the yellow books, you can't make a chip set because you have no idea what the memory interface is going to look like. If you don't know the memory or peripheral interface you can't make a north bridge for sure and your south bridge is going to be a hack. Soooooo, it was at this time that we were working on our next generation chip set for the Pentium. We were going crazy because, for some very strange reason, we had yet to get the "Yellow Books". We could and did make educated guesses as to what the memory interface should be but we did not know for sure what it would look like. Well you know what? Gee, like magic, Intel announces and samples their Triton chipset. (Which we taught them in large part how to make pursuing a CF called Polar and Draco with Intel, but that is another story.... I digress) And Andy G. tells the press how Intel was just "forced" into making their own chip sets because the external chip set vendors just could not keep up. Oh yea, gee wizzz, we get the specs the same week you sample and yea, we just can't keep up can we. Where it really got interesting is when we got our chipset out and our sales team was trying to sell to our customers, which now as I said is a VERY short list, it seems a certain "I" company was bundling their chip sets with their CPU's. You, as a PC company, "could" buy just CPU's from them for price A or you could buy CPU's + Chip set for price B. I let you guess which was the larger. Oh, yea, and if you selected the A option. They ( the "I" company) could not guarantee delivery.
So, we went from $250M/year in sales to $25M/year in sales in 12 months. Our division was decimated. I have never seen anything, short of last Octobers stock market, fall so hard and so fast.
In retrospect, I don't blame Intel for getting into the chip set business. Hell, I am surprised actually it took them as long as it did but both the tactics they used, and quite frankly, the stupidity of the upper management at VLSI laid waste to an incredible group of people, and at the time, a great place to work. Ah, well. That's competition. It was fun while it lasted.
"TV, a medium as it is neither rare nor well done." Ernie Kovacs
2 Euros (why does Slashdot not display the Euro sign correctly when pretty much every other internet forum does?)...
The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F
To the fucktarded commies that make up the European Union all fucking businesses=Antitrust. The European Union hates Capitalism and they are the new USSR.
Natrually this comment will be modded down by the fucktarded shitdot sheeple as they all love fucking communism. Of course they are all a bunch of fucktards who should go and collectively slit their fucking wrists anyways.
GO AHEAD FUCKING FLAME AWAY OR WASTE YOUR GODDAMNED MOD POINTS FUCKTARDED SHITDOT SHEEPLE.
It must be really worth it for these big companies to risk millions in fines to making competition suffer.
I always wondered if they really make that much more money (after the fine) or if what they really are after is the destruction of the competitor (AMD in this case)...
It was worth it!
I would gladly pay a 1B euro fine every decade or two if that's what it takes to keep the monopoly.
(I'm not expressing an opinion on whether the allegations are true.)
As of Postgres v6.2, time travel is no longer supported.
Intel had paid manufacturers and a retailer to favour its chips.....via rebates...
I suppose this is a kind of encouragement, not what I originally thought when reading the summary however.
I'd mod this up, but I don't have any mod points...
(Well ACs don't get mod points, but on my other account)
Why the odd 60 million tacked on the end? VAT?
I imagine the price of Intel cpus and motherboards will be increasing in the EU very soon.
"The average reporter we talk to is 27 years old......They literally know nothing." - Ben Rhodes
From the European Commission press release:
Intel gave rebates to computer manufacturer A from December 2002 to December 2005 conditional on this manufacturer purchasing exclusively Intel CPU
Intel made payments to computer manufacturer E provided that this manufacturer postponed the launch of an AMD-based notebook from September 2003 to January 2004.
and many other examples that no one can deny are illegal. My only complaint is that the fine should have been higher than 4% of Intel's revenues in 2008, and a part of it should be given to AMD.
I see nothing wrong with it... it is already rather appealing.
The action against Microsoft does not seem to have hindered Microsoft's behavior in the slightest and so even though tremendously more aggressive than the action against Microsoft in the U.S., it was clearly not enough.
It remains to be seen if the action against Intel will be at all effective.
Step 1. Let companies profit immensely based on illegal and monopolistic practices ...
Step 2. Let said profits become astronomically high and ignore them for years
Step 3. Wait for EU countries to need money very badly
Step 4. Claim some of the companies' money as a fine but not enough money that it's significant to the company
Step 5. Throw a giant PR campaign around the event saying that the EU 'looks out for the people'
Step 6. ??
Step 7. ??
Step. ? Revolution?
It's not even the maximum amount they could have fined them! The max amount is 10% of annual company revenue, for Intel that would be just below 4 billion Euros., since 2008 revenue was 37 billion
And no, they cannot state that paying that fine would bankrupt them, since they have an estimated 10 billion in cash and securities.
Or so states The Financial Times.
The EU must not like me...they keep fining my stock choices!
Keep moving on, EU. These aren't the droids you're looking for.
the fact that people don't understand where it comes from is more important.
As in, everything sold by intel in effect passes the cost of this judgment to the people buying the product. Since the dollar amount truly is not significant to alter intel's behavior this just becomes and embedded tax.
Really, I see the EU as Dr. Evil making a demand for an amount of money which is meaningless in today's term and Intel's board just laughing it off.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
(European companies will get a free pass, of course).
Like EDF, Groupement des Cartes Bancaires, or Telekomunikacja Polska and Slovak Telekom are then?
Wow slashdot, wow...
The musings of just another geek and his junk.
No - it is still tiny compared to the profits Intel makes.
The chip business is dominated by design costs - the manufacturing cost of each chip is relatively small, even for bigh CPUs. So once you have done the design, the return on extra sales is huge. So you don't want to leave out any significant market.
Also, European companies view business in the US as risky because of tort law: if your component is used in something that causes harm, you can get sued to your underwear even if it is misused.
Consciousness is an illusion caused by an excess of self consciousness.
Yet another blow to KKKapitalism. Hopefully it will soon be completely eliminated. Now let me see if the welfare check is already in the mail...
The EU is showing it has some balls to deal with anticompetitive practices.
From my perspective this is good ammo against the Euro-skeptics in my own country. Big multinational companies like Intel couldn't care less about what a EU member state says, but if the EU works together it's a heavy hitter.
Intel and Microsoft are evil power-bastard corporations but as an EU citizen myself, the EU fines system smacks of Mafia-like extortion - namely, siphon off some profits occasionally but not enough so as the company goes bust so you can go back again at a later date and siphon more off...
If anything, the EU don't want either of them to comply to the law - they'd much rather have the fines money!
Gentoo Linux - another day, another USE flag.
http://tr.youtube.com/watch?v=8C4gRRk2i-M&feature=PlayList&p=5CD77AF10EBEAA54&playnext=1&playnext_from=PL&index=3&shuffle=135
It's roughly 1/2 of thier last dividend, which puts it into the "won't even make us report one quarter of loss" category.
Yay!
Yeah I know, intel has been really good to OS development of late - really good. And the free market blah blah blah and stuff and whatever rant.
But this sends a clear message. It says they don't just go for MS, they target all businesses that behave in this way. See I live in, and glean my cultural background from, Australia and here we have a strong understanding of the tall poppy syndrome. While tall poppy syndrome sounds like a disease, and probably is, it can be beneficial on a societal level in that it helps to maintain diversity, which makes us all more adaptable. Nature naturally culls anything that gets too strong in one area and technology improves with diversity.
The old 8086 legacy sucks and licks and covets huge anus [citation needed]. Compare now when PCs are either x86 or .... x86 to the situation in the 80's or 90's. Then I remember "compatible" was the word - "is this compatible with that?", etc etc. Now we have open protocols and formats, everything is nearly compatible, but hardware is still stuck in that one model that was successful for the same reason MS is successful. We can improve, and I welcome this fine judgement and hope it is followed with more.
Of course being in Australia I can welcome another 15 years of government mandating that all CPUs must be intel based. PHBs are a little more backwards over here. Dell still doesn't offer linux except RHEL on servers..... wtf!?!? Even my luddite media friends know what linux is and want it - keeps me busy.
I don't therefore I'm not.
It's one thing to slap a fine on the company, quite another to get them to hand over real cash - did it ever happen?
In this scenario, the EU must take care to ensure that Intel's only other serious competitor, AMD, be given a fair playing field in which to compete. The multi-billion-dollar (trilion-dollar?) computing market ranging from netbooks to tower-stations depends on getting the best processor bang for the Euro.
Seems that the EU has found a 'fine' mechanism (pun intended!) to fill its coffers. Just charge the fat cows of the American economy with two or three of these fines and we will leave behind the global economic crisis...
"Sum Ergo Cogito"
South korea has already fined intel for the exact same crooked behaviour recently. eu is even late in doing it.
Read radical news here
Intel never had a gun to anyones head and every time I bought an AMD chip because they weren't the big evil Intel I was very displeased. Why is the government trying to force AMD on people? I love Intel chips, never had a problem with a single one. Now do I have to buy AMD chips so my favorite CPU manufacture doesn't get fined by the EU government? Seems like they got a gun to Intel's head (so to speak) and are telling me "buy AMD or Intel gets it".
for you dont know shit about what you are talking. the fine is not to 'force' anything on anyone, its to punish intel because they have BRIBED computer manufacturers so that they would use intel chips and not amd. BRIBE. mark that word. bribe is something that is not allowed in a free competitive market economy.
Read radical news here
IBM stopped selling workstations based on the PowerPC
But then IBM started selling chips for playstations based on the PowerPC. Or do those not count because their workstation mode has only 256 MB of RAM and software graphics?
notice that fines like these go into the gov't coffers, and never go to the hands of those that were supposedly wronged.
Imagine the affect it would have on these kinds of practices if AMD was to get a large portion of the fine.
Thanks to file sharing, I purchase more CDs
Thanks to the RIAA, I buy them used...
I don't know much about law but do they ACTUALLY pay this fine?
If they do pay the fine, who does it go to and what do they use it for?
I don't care how evil intel or Microsoft are, if the government is just taking cash and not supplying it to competitors then this is frankly bullshit.
What's to stop the government(s) of countries to start up some kind of frivolous lawsuit against another huge company just because they need big dollars?
When is it apples turn, sony's turn? Etc
Unless this money is put to sensible use then I honestly don't see what right they have to demand the cash.
"...Intel said they will appeal the fine...." Intel PAID a leading OEM Manufacturer to delay sales of a new AMD CPU model and offered kickback payments for units sold with Intel chips. Intel deserves to burn in hell! Just shows that Intel must not have faith in their own silicone if they pay to make sure AMDs dont get released by OEMs. The move was DIRTY and bullshit. If I can help it I won't EVER by an Intel based anything. So I guess no Mac for me
Now witness the final battle between Captain Obvious and the Mighty Sarcasmo!
...And Commander Cliche checks in.
The three of us together can bring the world to its knees! (With laughter)...
1.066 GigaEuros - a number Intel can understand?
Are you sure it's not GigiEuros?
You are trolling and off topic. This thread is for the discussion of Intel's fine and you are trying to open a discussion of whether or not Microsoft's fine was just. That's off topic.
Furthermore, it's been pointed out dozens of times in dozens of discussions that MS was fined not for including a browser with the OS, but for giving the customer no option to unbundle said browser. That's trolling.
Don't listen to those morons in the EU, Intel. Come home to the US where we will simply forgive all your sins via nationalization. =)
So it sounds like AMD doesn't get a cut of the EU's Intel fine.
But does the finding of fact in the EU's ruling pave the way for AMD to nail Intel with some kind of civil suit?
There is some evidence that the EU is not, in fact, Communist. You should leave the basement once in a while.
It's about time some laws and penalties were enforced against corporate criminals! Go EU!
you had me at #!
According to Wikipedia (*ducks*)...Intel's net income is $5.3 billion out of their total revenue of $37.6 billion. Sounds to me like $1.45 billion will make a decently sized dent, no?
I don't think you understand the purpose of the question mark?
Is there no american company the EU has not brought litigation against?
IBM, Boeing, Microsoft and now Intel
So I say to the EU, FU, you Eurotrash Socialist Twits. One day probably sooner than later, when the US wakes up and decides your security tab should be paid by you and you only, you will wonder what to do and realize the socialist paradise you have created is not sustainable.
At that point you may need to expand the litigation to your own backyard.
As in, everything sold by intel in effect passes the cost of this judgment to the people buying the product. Since the dollar amount truly is not significant to alter intel's behavior this just becomes and embedded tax.
Seems simple in theory, but how exactly do you think that is going to play out? Do you expect Intel to announce that they are increasing their prices by (size of fine)/(expected processor sales)? Do you think they adjust prices on that granularity? Do you think that when the cost of some material used in manufacturing increases by some amount, that this price gets directly folded into the cost of their chips?
And here's the key question: how do you figure it is that Intel could raise their prices without harming their competitive position and thus reducing overall revenue, but hasn't. Are they just nice guys who don't really care about maximizing their income? Something tells me that is not the case!
Here's reality: The cost to produce an item (including amortized costs like R&D and fines) does not directly inform the price that item is sold at. It only tells you the minimum price you can sell at without losing money. In the right (or rather wrong) market conditions even that doesn't mean the company won't charge less. And they are certainly happy to charge much more if they can. Look at Intel's earnings, revenue is down, but they're quite a ways from break-even prices. They're operating at a gross margin of 46%, and have a decent profit margin to boot.
So please explain to me how and why Intel -- whose sales, marketing, and accounting teams have decided that they would make the most money selling at the current prices -- would bump up the price to account for the EU fine when it isn't even close to threatening their profitability and raising prices would probably just reduce overall revenue? Doesn't it seem more likely that they'll just take the hit to their earnings, and continue charging whatever the market will bear as always?
The only way this will affect prices in an upward direction is in the short term if some customers were receiving the "Don't buy AMD" discount, and Intel stops offering it out of fear of future anti-trust action. However this will increase AMD's competitive position, which will drive prices down. And the absence of competition is what will really drive costs up. History is clear on the relationship between what Intel charges, and how much competition they have.
You're right on one thing though, this fine isn't going to do enough to stop Intel's behavior. Hopefully continued monitoring, with the threat of further fines or other penalties will be enough.
The enemies of Democracy are
SW€€T! NOW I CAN US€ THIS ALL TH€ TIM€!
Georgia Tech, the leader in Chia(tm) technology.
AMD isn't exactly hurting, they netted a cool $1.177B of revenue in the first quarter of 2009 (ending 3/28) alone. But fair is fair and it is obnoxious, aside from being extremely profitable, to pay companies to use your product or lose their licensing agreements. Tony Soprano would be proud of such tactics. BTW, this sure sounds familiar, doesn't it? Think of one Mr. Bill Gates and his anti-Christ, sorry - I meant anti-trust, adventures that ultimately hurt the consumer via "frustrated innovation" as Neelie Kroes, head of the European commission's competition bureau deftly describes this case.
Unfortunately, the people that may get hurt in this decision, are not the people making the anti-competitive decisions. (And I have difficulty passing judgment in any case, because markets are not as cut and dry as people seem to want them to be)
The guys in the trenches designing and testing Intel's products are the ones who are going to end up with pay cuts or layoffs if this affects Intel's bottom line.
People seem to want blood here, but forget that it is at the expense of working-class guys, not the highly paid execs or the sales and marketing directors that are operating in gray areas.
I can guarantee that your average engineer does not want Intel to force products down people's throats. They want to make a great product and have people want to buy it.
This is why we can't have nice things.
"The Adobe Updater must update itself before it can check for updates. Would you like to update the Adobe Updater now?"
Somehow I think Intel will be able to spend a billion a bit better than the EU government. They don't have a great track record with the common agricultural policy etc
Can Intel withdraw from the European market to avoid the fine? Then someone can sue the EU for blocking competition and creating a monopoly for AMD. That would be funny!
I don't agree with Intel's sales practices, but I think the fine is too excessive. Seems more like the EU is looking for money rather than justice. I'm not a law guy so I don't know what I'm talking about, but I expect the many people will see it this way.
I think a better punishment is to take the money from Intel's fine and give it to AMD tax free as compensation for all the money AMD has lost over the last couple decades due to Intel bribing companies.
"The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
Seems obvious to me. Jail the people who were responsible.
If you're a CxO or VP of Whatever in a big company, fines come out of the company's wallet. And if the fines are << profit, you might still get a bonus.
However time in prison comes out of _your_ lifespan. While you're in prison you can't go skiing or have a nice cocktail in the Bahamas. Prison hurts billionaires as much as it hurts millionaires.
So go figure which would be a greater deterrent.
I guess you could do fines first, then jail if the fines don't work e.g. same person or company does a similar thing again - this is to make it harder to avoid punishment by swapping in/out companies or people.
Her final words on the official EU statement:
Finally, I would like to draw your attention to Intel's latest global advertising campaign which proposes Intel as the "Sponsors of Tomorrow." Their website invites visitors to add their 'vision of tomorrow'. Well, I can give my vision of tomorrow for Intel here and now: "obey the law".
From: http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/09/241&format=HTML&aged=0&language=EN&guiLanguage=en
Go Neelie!
..and I'm surprised it took so long for the EU commission to reach their conclusion and that the fine was not higher.
For a significant number of years AMD had a cheaper and superior product but could not make headway against Intel's questionable sales tactics. For those who worked in the channel it was blatantly obvious as to what was going on.
For all you who believe that this is some kind of anti-US conspiracy by the EU don't overlook the fact that Intel have already been convicted in two other countries for the same offence and is still under investigation by the DoJ.
For all intensive porpoises your a bunch of rediculous loosers
I didn't see any mention of penalties for the other companies involved. If Intel is guilty of offering bribes and kickbacks, doesn't it follow that someone else is guilty of accepting them? Shouldn't they be fined as well?
I am NOT a man!
I am a free number!
1. Intel raises chip prices 20% across the board, citing increased operating costs
2. In 3 months, Intel record revenue. Though lower margins to pay fine
3. In 6 months, Intel record record margins as prices are not lowered
4. In 12 months, Intel fined again.
5. goto 1
Yes, but on the other hand, fuck Europe. Why bother catering to whiny bitches who only know how to leech their high-tech goods from AMERICA FUCK YEAH! and then demand tribute in the form of fines to allow the sales to continue?
And get off our Internet while you're at it.
*bet you're offended anyway.
This may be a really dumb question, but I'll ask anyway. Can it be reasoned that the other parties on the receiving end (mostly pc/laptop manufacturers) are acting complicit? No one really would blame them for accepting lucrative deals like those mentioned, but they surely *must* have seen what's going on. I just wonder if they can (or need to) play the "but we had no idea!" card and pull it off.
On the other hand, it's a darn sight easier to just go after the common denominator and, in theory, the desired effect (discouraging the anti-competitive behaviour) should follow. Obviously that's unlikely to happen in practice, which is too bad.
I propose Intel just do not sell any CPU to EU.
European have gone too far, they will destroy us all
Mr. Bruce Sewell (Intel general counsel) was shown on The News Hour With Jim Lehrer, denying that Intel is guilty of anything at all. That it NEVER asks retail or OEM partners to exclude competitors.
From the segment:
Officials said their case is largely based on e-mails and statements from businesses, some seized during surprise raids, according to the AP.
Intel general counsel Bruce Sewell told news agencies the case is built on "weak evidence" and regulators were drawing unfair inferences from a small number of documents.
That being said, instead of fining Intel, what they should do, is remove the Eurozone-wide VAT and import tariffs for AMD and VIA CPUs, while Intel CPUs still have VAT and import tariffs applied.
Leave it this way for the same amount of time that Intel was investigated for, and has been found guilty of anti-trust violations (Formal complaint filed by AMD in 2001).
Also, according to The News Hour segment mentioned above, Intel has 60 days to formally file an appeal, and according to Mr. Sewell, they will be filing an appeal by the end of May. Intel President and CEO Paul Otellini said the company would appeal at the Court of First Instance, the EU's second-highest court.
From the segment:
By EU law, the fine for Intel could have been much higher -- 10% of the company's annual income times the number of years the company had been abusing the policy. Intel posted first-quarter sales of $7.1 billion.
Hypothetically, if Intel posted that $7.1 billion as the final tally of income for the year, they could have been fined $5.68 billion.
@Mindless Drivel: 100% of Twitter posts ever Tweeted.
Since Pepsi and Coke fight tooth and nail for dominance and neither can hold it for long..... and occasionally they both get blind sided by "Crisp and Clean no caffine.... never had it never will"
I have enjoyed watching those two Neanderthals slugging it out with sticks and stones my whole.
And you know why they get away with it? Because NEITHER of them has monopoly position!
FCS read for comprehension peeps!!!
Lol....
You do a risk analysis and it doesn't look like such a bad deal....
Oh but what happens if we get caught?
We cut some 'dead-wood'.... trim a few budgets and move on....
Business as usual....
Or does he!
(for all of you who play Magic: The Gathering)
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Artist: rimcrazy and jonaskoelker
You buy Intel product and a fraction of the cost of buying those products ends up in a war chest for marketing. You can spend these funds by doing things like co-marketing activities or putting a logo on an advert (they would pay x% of your advert cost then) and so on and so forth. This is more common than just Intel, Microsoft does just the same. That's why there's a Microsoft slogan on every print advert. By the time you do both, you end up paying less than half the actual cost of the advert.
Now this is on one hand a reasonable system. Just like manufacturers have chucked in cash to co-fund ads with distributors since the beginning of time... On the other hand, that war chest is only there if you're buying their products. This makes the business case of buying stuff from the other guy all the more difficult. It means really you're advertising Intel stuff because, honestly, AMD isn't going to write any cheques. The fact that Intel's business is larger than just the CPU itself means you get economies of scale here too.
Is this anti competetive. Well, I think some aspect of it is. However most of it is just a symptom of the fact that it becomes easier to work with the really big guy. It has always been more pleasant to work with them than AMD. You get samples of stuff when you ask, you get marketing help, they run cool events, they actively assign a dude to look after your account who is a genuinely helpful human being. You get precisely none of that with AMD. In fact AMD, as a point of order, probably has the worst marketing set up I have ever encountered in my career. It was amusing when they bought ATI because they were probably the 2nd worst...
What's the solution here? It feels like it's a business that is having trouble with scale. AMD isn't big enough to 'compete' just because they make a CPU. They aren't anything near big enough. They need to consolidate into solutions (buying ATI was part of that obviously) and be able to offer manufacturers the same sort of product range and attractive business proposition as Intel does. It's not anti competetive, it just makes doing business with you more attractive.
What all of this really boils down to, and why I wont shed a tear for a huge fine such as the EU fine, is that the reason Intel is in the position is because of distinctly anti-competetive behavior in the past. I never experienced that myself but if you've become the dominent player through dirty tricks then cleaning your act up in recent times isn't realy good enough is it? Unfortunately even a billion euros is kind of shutting the door after the horse is bolted.
Come the fuck on yourself, dude! At least get some VAGUE resemblance of facts before you FUD, man.
Can someone post a link to the full-text of the European Commission's report against Intel? It would be interesting to see the actual evidence that they found proving that intel did these things. Are there emails, cancelled checks, or what? If the payments were "hidden" how did they find them? All I can find on the EC website is the press release.
you are right. you proved your point. the ENTIRE eu machine, thousands of bureaucrats, thousands of regulators, the most transparent social machine in the world, fined intel just because they wanted to, despite there was nothing illegal ........ get real. drop that fuckin greenspanism.
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