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Google Considered Too Big To Fail

theodp writes "Doc Searls is worried about the way Google makes money. 'Nearly all of it comes from advertising,' he frets. 'That's what pays for all the infrastructure Google is giving to the rest of us. As our dependency on Google verges on the absolute, this should be a concern.' Have we reched Peak Advertising? Blogger Dave Winer says amen, asking if Google is already 'too big to fail.'"

366 comments

  1. What a doorknob by ZeroExistenZ · · Score: 5, Insightful

    Nothing is "too big to fail".

    At the current rate, people will shy away from Google as it's becoming an omnipresence on the internet which is raising concern.

    There are numerous examples of things that could not be that happened, like the Titanic, Yahoo and Enron.

    --
    I think we can keep recursing like this until someone returns 1
    1. Re:What a doorknob by poetmatt · · Score: 4, Insightful

      Really, if google were to fail, we'd have lots of alternatives. Saying it's too big to fail just shows that someone is writing horrifically shitty blogposts.

    2. Re:What a doorknob by DigiShaman · · Score: 1

      Too big to fail = government bailout safety net

      Our banking system and the auto industry have proven that to be the case.

      --
      Life is not for the lazy.
    3. Re:What a doorknob by houghi · · Score: 3, Interesting

      As we know "Too big to fail" does not mean that they can't fail, but that they are so large that failure would mean intervention from the governement on a large scale as it would otherwise take down the country. Which means that if they fail, something will be done to guarantee that somebody must take over the damage.
      Look at the banks that failed and were called "too big to fail."

      --
      Don't fight for your country, if your country does not fight for you.
    4. Re:What a doorknob by TheRealMindChild · · Score: 1

      What about your wife?

      --

      "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
    5. Re:What a doorknob by Anonymous Coward · · Score: 0

      Too big to fail = government bailout safety net

      Just "borrow" it from unborn people by inspecting a statistical slope of populationgrowth with calculated growth in economical activity and tax-income, "ask investors to loan it" by giving interest on it in the future through obligations or "investment opportunities.

      If all else fails, inflate the worth to decrease your "loans" or default on your investors. And thus you have given, effectively, by taking of the rich and giving it to the poor and supported the bailout net.

    6. Re:What a doorknob by Anonymous Coward · · Score: 0

      In soviet Russia, horrifically shitty blogposts are too shitty to fail.

    7. Re:What a doorknob by Hurricane78 · · Score: 1

      Exactly. If something fails, everything else will fill the space in the blink of an eye. And the new competition will make the new offerings even better! (Especially in case of a [quasi-]monopoly.)

      “Too big to fail.” is just another way of saying “Too powerful to let us let it fail.”

      --
      Any sufficiently advanced intelligence is indistinguishable from stupidity.
    8. Re:What a doorknob by Thoreauly+Nuts · · Score: 1

      At the current rate, people will shy away from Google as it's becoming an omnipresence on the internet which is raising concern.

      Oh, if only that were true. Only nut-jobs like me "shy away" from Google. Everyone else will use it until they can't, completely missing the point that they shouldn't be supporting it in the first place once it achieves a given mass.

      The biggest threat to liberty and equality in the world is the unchecked accumulation of wealth, and the power inherent in it, in individuals and the organizations (corporations, governments, etc.) said individuals collude together to form. History has been quite clear on this. There have been no exceptions.

      As such, everyone who cares at all for posterity and justice should oppose such accumulation to the best they can.

      Personally, I try not to support any company that controls over 10% of its market. I haven't completely succeeded yet, but I'm getting damn close...

      --
      "Disobedience is the true foundation of liberty. The obedient must be slaves. " ---Henry David Thoreau
    9. Re:What a doorknob by ElectricTurtle · · Score: 1, Insightful

      It gave him a lot of hits. Sounds like a successful article to me. (Which is why I don't trust 'journalism' much, whether it's MSM or blogs.)

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    10. Re:What a doorknob by Conchobair · · Score: 1

      If anything was ever too big to fail, it was Andre the Giant. RIP my giant friend.

    11. Re:What a doorknob by Stook · · Score: 2, Informative

      Not quite. The auto industry was bailed out because of the massive amounts of people it employed that would have lost their jobs. The banks were bailed out because small business and the average Joe didn't have alternatives to go to for credit. With Google, businesses could easily redirect their advertising revenue somewhere else. People could search with someone else. Email is everywhere. Google is massively convenient, but it's not a cornerstone of our economy.

    12. Re:What a doorknob by commodore64_love · · Score: 4, Insightful

      Ever heard of the Depression of 1920? No? Well the stock market crashed to HALF its value, and the GDP dropped by 29% (that's worse than either now or the 1930s). The government did not bail-out anybody. The government took a hands-off policy and let businesses fail.

      By fall 1921 the depression was over.

      THAT'S what the government should have done this time - let businesses fail; clear out the dead weight, and then reboot. The recession would already be over as of right now (one year later). We would be rebuilding on top of AIG's and GM's bones. - Instead they've loaned money to these rotting carcasses (AIG, GM, et cetera) and allowed them to continue lumbering along, and now the recession will last year-after-year-after-year because we have to carry all this dead weight.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    13. Re:What a doorknob by Anonymous Coward · · Score: 0

      You are my new hero.

      If only you were a meme, you'd touch briefly over more then 10% of the internet population and dissolve in a puff of smoke, carried in the memories of those and reminding them they should not support anything about 10% of complete market mass.

    14. Re:What a doorknob by commodore64_love · · Score: 0, Troll

      >>>the massive amounts of people it employed that would have lost their jobs.

      And been hired by Ford, which is expanding. There was no need to bail-out GM, which should have been allowed to fail. (One less car company would be good, plus their cars weren't worth buying anyway. Let GM go to the same grave as Tribant.)

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    15. Re:What a doorknob by oldhack · · Score: 1

      Yep, what the poet wrote. It's just another douche post from the douchespehere.

      --
      Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
    16. Re:What a doorknob by Anonymous Coward · · Score: 1, Informative

      Trabant.

    17. Re:What a doorknob by Anonymous Coward · · Score: 1, Insightful

      The depression was over in 1921? You mean 1941, right?

    18. Re:What a doorknob by zach_the_lizard · · Score: 1

      Either that, or someone who wants yet more bailout guarantees in the future, when some business inevitably fails.

      --
      SSC
    19. Re:What a doorknob by LowerTheBar · · Score: 1

      I am so tired of this "too big to fail" argument. Capitalism works folks...as long as the socio-economic goons in politics stay out of the way. There is no company to big to fail. If some Car manufacturer or large banks or even Google where allowed to fail, it may sting for a while, but there would be many other entities out there ready and willing to pick up the pieces and march forward (and not cost the taxpayer any money). Allowing such a failure might also wake some large corporate entities up and make them rethink their practices.

    20. Re:What a doorknob by zach_the_lizard · · Score: 2, Insightful

      The farming by hand industry was huge back in the day. It employed massive amounts of people. We should bail that out and bring people to work. Or, better yet, we should have the unemployed build holes in the desert -- image the jumpstart to our economy!

      --
      SSC
    21. Re:What a doorknob by Anonymous Coward · · Score: 0

      So your belief is that there was no decline in the demand for cars? Also that less competition in the car market would benefit consumers? Interesting.

    22. Re:What a doorknob by Anonymous Coward · · Score: 0

      You would have had a lot of pissed off NASCAR fans though. Imagine, only having Ford cars to root for :)

    23. Re:What a doorknob by Anonymous Coward · · Score: 0

      Too big to fail, but inevitably did:

      Robert Wadlow
      Andre The Giant
      Manute Bol
      Gheorghe Muresan

    24. Re:What a doorknob by Anonymous Coward · · Score: 0

      ... so tired of the moniker "too big to fail" ... what a load of crap ... thanks a lot Bernanke for adding that little beauty to the lexicon. it's the way capitalism works ... you screw up ... you die. it's how life works frankly. Companies now know they can buy a politician and be bailed out whenever they screw up ... great ... that's a fine way to run an oligarchy ... maybe that's what we've become :(

    25. Re:What a doorknob by nine-times · · Score: 4, Insightful

      There's a famous quote, "The graveyards are full of indispensable men." We don't have graveyards for companies, and if we did I'm not sure they'd already be full of "too big to fail" corporations, but I think the point can still carry over.

      Companies could fail and human history would carry on. Whole civilizations have fallen while human history carries on. There are consequences, though. The question isn't whether something is "too big to fail", but whether we're better off letting them fail.

      It's complicated.

    26. Re:What a doorknob by paskie · · Score: 0

      Your comment makes absolute sense if "By fall 1921 the depression was over." held true, but I can't even begin to comprehend what could you possibly mean by that. The Black Friday happened in October 1929. See also http://en.wikipedia.org/wiki/The_Great_Depression

      --
      It's not the fall that kills you. It's the sudden stop at the end. -Douglas Adams
    27. Re:What a doorknob by mh1997 · · Score: 4, Informative

      No, he meant the depression of 1920 which was over by 1921. Reread his post jackass. http://en.wikipedia.org/wiki/Depression_of_1920%E2%80%9321

    28. Re:What a doorknob by CohibaVancouver · · Score: 0, Troll

      can't even begin to comprehend what could you possibly mean by that

      He's a bit of an uncouth coarse pig who can't get his point across in a level-headed fashion, but nevertheless he's correct. He's not talking about the Great Depression, he's talking about this:

      http://en.wikipedia.org/wiki/Depression_of_1920%E2%80%9321

    29. Re:What a doorknob by Anonymous Coward · · Score: 5, Interesting

      This I fundamentaly agree with. In my view "too big to fail" actually means "too wedded into the rest of economy to be alowed to fail". The banking system (certainly here in the UK and as I understand it in most of the world) was just that. Not only were individual banks so big that if they collapsed they would bring down vast sections of the economy but they few huge banks there were all made the same stupid mistakes so the same conditions meant they were all about to fail at the same time (the 1930s would have looked like nothing if the governments hadn't stepped in).

      By comparison Google provide:
      - web searching services; but if they disapeared then most of us would just move to Bing or Yahoo.
      - maps and GPS navigation; most of us would get by without it, thouse that wouldn't are probably using TomTom anyway
      - email; this could cause more of a problem for people as email accounts take a while to mature. That said, not many businesses use Google mail so it would people's personal mail boxes that would be effected and people can probably manage their lives without them.
      - other web tools (e.g. blogging, Google Health, YouTube etc) OK; a few people might be a bit upseat and Google Health might have to be sold off but, big deal.

      My gut feeling is if Google disapeared overnight a lot of us would be confused for a few days an then get over it. Hardly too big to fail.

      But... supposing they DID control significant parts of Business communications; or DID manage 50% digital health records; or DID run the most successful micro-payment scheme in the world; etc. Not unlikely scenarios and then I think they might be too big to fail.

      - Christopher

    30. Re:What a doorknob by ShinmaWa · · Score: 5, Insightful

      By fall 1921 the depression was over." held true, but I can't even begin to comprehend what could you possibly mean by that.

      He means exactly what he says. Before the "Great Depression" that started in 1929, there was another one that started in January 1920 and recovered about 18 months later in the summer of 1921. However, where commodore64_love went wrong was in regards to the cause. The end of WWI brought back 1.6 million newly unemployed ex-soldiers back into the workforce, which, for a short time, shocked the economy. To compare the Depression of 1920 to what is happening today isn't really valid at all.

      http://en.wikipedia.org/wiki/Depression_of_1920%E2%80%9321

      --
      The /. Effect: Thousands of users simultaneously accessing a site to not read its content.
    31. Re:What a doorknob by vekrander · · Score: 1

      I think his reasoning was that having a competitor that raises the average cost of labor and price of cars isn't so beneficial for consumers. Allowing them to fail would show the others that efficiency and competitiveness is required in addition to being able to make cars. Also, allowing them to fail would force the other companies to make more cars to meet demand, which also increases efficiency as it spreads R&D costs of a single car variant to more buyers. Interesting indeed.

    32. Re:What a doorknob by paskie · · Score: 1

      Oh, thanks a lot! I was not aware of that one, actually. Now it's just not clear to me why the recent depression was more like the 1920 Depression (short) than like the 1929 Depression (long and painful)...

      --
      It's not the fall that kills you. It's the sudden stop at the end. -Douglas Adams
    33. Re:What a doorknob by Comboman · · Score: 4, Insightful

      Ever heard of the Depression of 1920?

      Ever hear of a dead-cat-bounce? It crashed in 1920, recovered by 1922 and crashed again even harder in 1929. That's your definition of a successful recovery?

      --
      Support Right To Repair Legislation.
    34. Re:What a doorknob by swalker42 · · Score: 1

      it might seem incomprehensible, but there have been multiple business cycles in this country (and the world). Some of them dipped into depression. One of them happened in the 1920's (the GP example) another one happened in the 1930 (your example). Just because you are unaware of something, doesn't mean it didn't happen.

      --
      You keep using that word, I do not think it means what you think it means
    35. Re:What a doorknob by Anonymous Coward · · Score: 2, Informative

      Your sources are wrong. The Department of Commerce estimates a 6.9% decline in GNP during the depression of 20-21, not 29%. Christina Romer is famous for her work on depressions and she estimates it at 2.4% decline. That is trivial by Great Depression standards. Consequently unemployment peaked at 8.7% (Romer), well below even our current recession. The only way it was more severe than the Great Depression was the one year rate of deflation, 14.8% (Romer). Most importantly, the government DID INTERVENE. The Fed aggressively cut interest rates by almost 50% in one year, in half point chunks. Back then they had the right to actually set bank rates, not just their own rates. THIS IS EXACTLY WHAT KEYNES WOULD HAVE PRESCRIBED. There was no liquidity trap so there was no need for fiscal stimulus.

    36. Re:What a doorknob by siride · · Score: 1

      Read the other posts. He's not talking about the great depression.

    37. Re:What a doorknob by Anonymous Coward · · Score: 0

      Propping up these failing companies comes at the expense of everyone else. Decent businesses and responsible people now will have a harder time borrowing and will be the ones that have to foot the bill.

    38. Re:What a doorknob by Anonymous Coward · · Score: 0

      Umm, there was no crash in 1920. The great stock market crash was in 1929 and lead to the great depression that lasted years. I'm still not sure the bailout was a good idea, but don't try to make up facts to get people believing we would recover in one year.

    39. Re:What a doorknob by Vendetta · · Score: 1

      I think this is what he is talking about: http://en.wikipedia.org/wiki/Depression_of_1920%E2%80%9321

    40. Re:What a doorknob by maxwell+demon · · Score: 1

      But Google's size is 10^100 - how could something that big fail?

      --
      The Tao of math: The numbers you can count are not the real numbers.
    41. Re:What a doorknob by Red+Flayer · · Score: 1, Insightful

      Is there some "reason" why you chose particular "words" to put in "quotes"?

      It makes your "writing" seem juvenile and not worth reading.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    42. Re:What a doorknob by zoney_ie · · Score: 1

      Like the dot-com crash of the late 1990s, the recovery/false boom of the 2000s, and the crash of late 2000s. Except in this instance it seems the false bounce was deliberately engineered - a property bubble organised similarly to a pyramid scheme.

      --
      -- *~()____) This message will self-destruct in 5 seconds...
    43. Re:What a doorknob by commodore64_love · · Score: 0, Troll

      What I don't understand is why the Congresscritters ignored the People. The phones in Washington were overloaded with voters saying, "Vote NO on the TARP bailout bill," and although the Republicans initially held firm to block the Democrats..... on the second go-around even the Republican ignored their constituents.

      Traitors all. The Democratic Republic does not exist if the representatives ignore the people they supposedly speak for.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    44. Re:What a doorknob by hansamurai · · Score: 0, Offtopic

      So the current administration could quickly recover the economy by ending the wars and bringing soldiers home? Sounds awesome.

    45. Re:What a doorknob by dkleinsc · · Score: 1

      If we just avoid observing the state of the cat, then it might still be alive. Learn your physics!

      --
      I am officially gone from /. Long live http://www.soylentnews.com/
    46. Re:What a doorknob by koiransuklaa · · Score: 1
    47. Re:What a doorknob by koiransuklaa · · Score: 1

      whoops, it seems the illiteracy is contagious. Apologies, mr. Commodore64_love.

    48. Re:What a doorknob by FriendlyPrimate · · Score: 1

      Hrm....except the GDP DIDN'T drop by 29%. It was estimated to have dropped between 2.4% and 6.9%.

      And I don't know what you mean by saying the current recession would have been over with within a year. The recession started in December of 2007. Obama did not take office until January 2009, and didn't really start 'rescuing stuff' until a couple of months later. That's over a year right there where in what can only be described as the "hands off" policy of the Bush Administration (admit it...he was pretty inept by the end of his term and wasn't doing anything). So the "hands off" policy you describe utterly failed to stop the current recession even though it had over a year to "work".

      And if GM had not been rescued? Not just GM, but also a majority of parts suppliers would have simply gone out of business. Sure...the automobile industry would have survived, but would it have been reborn in the U.S., or in China?

      And if AIG had not been rescued? Well...that was pretty much a financial Armageddon scenario. Think our problems with strained credit supplies is bad now? What would it have been like if credit simply disappeared because most financial institutions went under. What would have happened once the large banks had depleted the FDIC, and bank deposits would have no longer been insured anymore (unless of course the government were to 'intervene' and back the FDIC?). Sure...the global economy would have survived, but where would the U.S. economy rank in the world in relation to China? Admit it....China has the economic advantage since they don't have the 'burden' of labor and environmental laws....you know...the kinds of laws that prevent our country from becoming the polluted, hellish, slave-driven place that China is?

      I'm sorry, but even as a life-long Libertarian, I cannot believe that the best policy was to let the economy do it's thing. Will these interventionist policies reduce the rate of growth in the coming years? You bet! But the alternative would have been extremely ugly. The "natural state" of unregulated economies is an endless cycle of dizzying expansions and terrifying collapses. You need regulation and interventionism to level out both the lows and the highs.

    49. Re:What a doorknob by commodore64_love · · Score: 0, Troll

      Your comment makes absolute sense if "By fall 1921 the depression was over." held true, but I can't even begin to comprehend what could you possibly mean by that. The Black Friday happened in October 1929

      Son... come over here. Allow me to give you some advice as your elder. People may look at you and believe you are stupid. But it's only a belief. Be wise and don't open your mouth and prove them right. - As you did today. Now then.....

      The United States has had many recessions and depressions, not just one. I was speaking of the Depression of 1920, which was deep and very damaging but only lasted a little over one year, and ended by fall 1921. The reason why it ended so quickly is because the government didn't do anything, and simply allowed businesses to fail.

      Then the businessmen picked-over the carcasses of the dead businesses, consolidated, and rebuilt the economy. The result was known as the Roaring 20s, a period when unemployment dropped below 2% - lower than any other time in history.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    50. Re:What a doorknob by commodore64_love · · Score: 1

      The current depression WOULD have been like the 1920 depression (harsh but only one year long) if government had allowed AIG, GM, etc to die.

      But since the government bailed them out, it now looks like the Depression of 1929 and will probably last just as long (10 years or more).

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    51. Re:What a doorknob by commodore64_love · · Score: 1

      You wrote, "He's a bit of an uncouth coarse pig who can't get his point across in a level-headed fashion." My post is below. Please show me where I was "uncouth" or "non-level-headed"??? I'll use your positive criticism to write better posts in the future. Thank you. :-)

      Ever heard of the Depression of 1920? No? Well the stock market crashed to HALF its value, and the GDP dropped by 29% (that's worse than either now or the 1930s). The government did not bail-out anybody. The government took a hands-off policy and let businesses fail.

      By fall 1921 the depression was over.

      THAT'S what the government should have done this time - let businesses fail; clear out the dead weight, and then reboot. The recession would already be over as of right now (one year later). We would be rebuilding on top of AIG's and GM's bones. - Instead they've loaned money to these rotting carcasses (AIG, GM, et cetera) and allowed them to continue lumbering along, and now the recession will last year-after-year-after-year because we have to carry all this dead weight.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    52. Re:What a doorknob by Anonymous Coward · · Score: 0

      My c@*k is too big to fail, or so all the ladies tell me... :)

    53. Re:What a doorknob by Faerunner · · Score: 1

      Yeah, my first response to this headline was "If Google fails, I'll set a new homepage and move on." There are plenty of other mail services out there, several decent search engines (even though I like Google best, and would probably complain a good bit at having to use something else), and their other web tools are things I use rarely at best. Would Google's failure be a loss for the internet? Yeah, but it won't kill our economy. Advertisers are great at finding places to display their work.

    54. Re:What a doorknob by Anonymous Coward · · Score: 0

      The banks were bailed out because small business and the average Joe didn't have alternatives to go to for credit.

      Credit unions are an alternative for individuals and small businesses. Credit unions are generally not as heavilly leveraged as commercial banks. Since despositors are stakeholders, they are less likely to take on as much risk. Additionally, because they serve the local community and not the nation at large they tend to be more attune to the needs of their clients.

      I think that more could be done to educate the public regarding banks. There are different types of banks that serve different purposes. Then there is the fractional reserve system and fiat currency. While I don't pretend to know a lot about any of them, there is still some value in having a basic understanding of how the system works.

      A functional economy's growth should not be based only on the creation and compounding of debt. To say that credit is the lifeblood of the economy seems dangerous to me. Yes, credit is important to expansion and growth but in limited and controlled quantities.

      Just my 2 cents.

    55. Re:What a doorknob by nedlohs · · Score: 1

      If less competition is due to businesses failing then yes it's a good thing. In fact it's the basis of capitalism.

      When times are good anyone can make a profit (well of course someone always proves that wrong), when times aren't so good the inefficient producers are squeezed out and go out of business. This frees up their capital for use by the existing efficient businesses or in the creation of new businesses.

      So yes, less competition is beneficial as it results in better resource allocation. Of course there's a limit - you don't want a oligopoly (well sometimes you can't avoid that some high cost high barrier to entry areas) or monopoly forming.

    56. Re:What a doorknob by Threni · · Score: 1

      Exactly. If `too big to fall` meant what the OP thought it did there wouldn't be a story here are all. Duh.

      Also, nobody claimed the titanic was unsinkable until after it sunk.

    57. Re:What a doorknob by Anonymous Coward · · Score: 0

      Sorry, it was never cool and never will be, regardless of your vision of the irreverent quotey future.

    58. Re:What a doorknob by Bengie · · Score: 1

      From what I could find, Google has no debt or very very little, Google makes a decent amount of money, Google invests A LOT of it's money into R&D, Google is well diversified in research, Google is NOT playing the system so much less risk.

      Now compare this with the "Too big to fail" companies. They had low to little R&D, were taking advantage of a flaw in the market, were not diversified, locked all their money into over-inflated investments, or had lots of debt and little income.

      Google is the opposite of all the failed companies. Not to mention that Google isn't as tied into the economy as the large banks. If Google goes under, people can switch companies fairly easily. Google's income is fairly consistent since the basis of advertisement is based on statistical averages, this means if Google will tank, it will do so very slowly with plenty of notice.

    59. Re:What a doorknob by Anonymous Coward · · Score: 0

      The blogger stating 'to big to fail' in quotes (note the quotes) is not stating that Google will not fail.
      He is stating that society relies on Google for infrastructure as if there was no risk in it ever failing and comparing Google to other companies that were considered too big to fail but did.

      CC

    60. Re:What a doorknob by johny42 · · Score: 1

      At the current rate, people will shy away from Google as it's becoming an omnipresence on the internet which is raising concern.

      "Shying away" is not such a common phenomenom as it might seem from reading Slashdot comments, an average Joe is probably just happy to see a familiar brand on yet another product.

    61. Re:What a doorknob by Anonymous Coward · · Score: 2, Insightful

      That is the opposite of what happened in 1920. Bringing the troops home was one of the factors contributing to the depression, not the recovery.

    62. Re:What a doorknob by joek1010 · · Score: 1

      You seriously need to stop watching Glenn Beck (or stop taking him seriously). This is the dead horse he's been beating for weeks now ...

    63. Re:What a doorknob by dswensen · · Score: 3, Funny

      You wrote, "He's a bit of an uncouth coarse pig who can't get his point across in a level-headed fashion"... Please show me where I was "uncouth" or "non-level-headed"???

      Sure, here's a handy link:

      http://slashdot.org/~commodore64_love/comments

    64. Re:What a doorknob by dpilot · · Score: 1

      Then, "Is Microsoft too big to fail?"

      My guess is that for Google, people will hem and haw, decide they'd be inconvenienced, and finally decide that if Google failed they could get by.

      Linux/Mac/other-alternative users aside, I'm guessing that for the bulk of society, Microsoft IS too big to fail. The stuff wouldn't stop running, (or would it, how does WGA/activation/etc really work, these days?) but imagine the security situation after a month of no patch Tuesdays.

      Next try Comcast, Verizon, ATT, IBM, Oracle, etc. The real question here is if the affected products would run long enough and safely enough on "inertia" to permit migration. Think of the side effects of some of the L3 snits in the past.

      --
      The living have better things to do than to continue hating the dead.
    65. Re:What a doorknob by nedlohs · · Score: 1

      Increasing the money supply by 60% and launching a speculative bubble the likes of which we didn't see again for 80 years is "hands-off"?

    66. Re:What a doorknob by Anonymous Coward · · Score: 0

      Further, "Too Big To Fail" in the sense that it has been used recently has nothing to do with a company like Google. It refers to BANKS that, if they were to crash, would quite literally take our entire money system (and very likely society itself as a result) with them. Fucking stupid article. How did this sensationalist bullshit get to the front page?

    67. Re:What a doorknob by quadelirus · · Score: 1

      "Too big to fail," does not mean that Google is so big that they can't fail. It means that Google is so big/important that we don't want to let them fail. I'm not saying Google is or isn't, but just clarifying that "too big to fail" in the case of the Titanic or Yahoo or Enron != "too big to fail" in the case of Google. Completely different concepts--one is claiming that their size will save them, the other is claiming that they are so important we shouldn't allow them to fail.

    68. Re:What a doorknob by Anonymous Coward · · Score: 1, Informative

      That's the opposite of what your parent poster said, idiot.

    69. Re:What a doorknob by cayenne8 · · Score: 1
      "The farming by hand industry was huge back in the day. It employed massive amounts of people. We should bail that out and bring people to work..."

      Err, I think it IS still alive and well today. I mean, isn't that one of the main reasons the govt is allowing illegal aliens into the country freely, to "do the jobs US citizens don't want to do?"

      I'm kinda viewing the lax US border policy as being a bit of a bailout to the farm by hand community.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    70. Re:What a doorknob by jc42 · · Score: 5, Insightful

      This I fundamentaly agree with. In my view "too big to fail" actually means "too wedded into the rest of economy to be alowed to fail".

      Yeah, that's one of the common meanings of the phrase. But there's another that might well apply in this case, too: A company is "too big to fail" if it has the clout to, uh, persuade the government to prevent its failure.

      This can be (and has been) done in a number of different ways. In the telecom industry, the traditional approach has been to establish a monopoly position that's enforced by the government. This effectively eliminates competition and guarantees a "regulated" profit margin. You can probably think of examples in other economic fields.

      In the computer field, we saw a good example of another approach during the US's 2000 election. Prior to this, Microsoft had been only marginally active in politics. In 2000, Microsoft became one of the largest campaign "contributors". They contributed to campaigns in both parties, but mostly to Republicans, especially the Bush/Cheney campaign. Shortly after the winners took office, the Justice department effectively settled the lawsuit about Microsoft's monopolistic practices (of which they had been convicted by a lower court) on terms that were very friendly to Microsoft. The "punishment" was minimal, a few hours worth of MS's profits. They were also to be "regulated" by a 3-person committee, with Microsoft appointing one person and having veto power over the other. You haven't heard much about that committee, because they haven't done anything. Part of the "punishment" was that no further indictments would happen without the committee's approval, and none have happened.

      But this example is relevant here mostly because this is a computer-geek forum. Similar examples of "bribery-by-another-name" abound, in other economic fields, and are one of the common meanings of "too big to fail". It means a company that can bribe officials to support it. (You might ask the OLPC folks for more examples. ;-)

      There are still other meanings to the phrase. Back in the late 1970s, there was an incident in which the head of a department of the state of California implemented a switch from the usual IBM computer systems to some other kind of computer. Which kind didn't matter. What mattered was that the department's top official was forced to justify his decision before the state legislature. It was widely reported that he won, i.e., the legislature permitted him to keep his job. Industry analysts also pointed out that IBM had won really big (despite their apparent loss of the one sale). They had demonstrated that if you're sure you can justify a non-IBM purchase before a committee of computer-illiterate politicians, go right ahead and buy what you want. But if you do, IBM can and will have you dragged before those computer-illiterate politicians, and you'll be fighting for your professional life. If you aren't absolutely sure you want to do this, you'd be better off just buying what your IBM rep says you should buy. We can be sure that managers everywhere understood this lesson.

      Anyway, the phrase is a rather elegant way to summarize a wide range of conditions in which the government will guarantee the ongoing success of a giant corporation.

      Anyone got any more examples of yet other meanings (or implementations) of the phrase? It might be fun to generate a list of them, complete with links and explanations of how they differ from each other.

      --
      Those who do study history are doomed to stand helplessly by while everyone else repeats it.
    71. Re:What a doorknob by ThatsNotPudding · · Score: 1

      However, it is a pretty clear example that businessmen as a class never 'learn their lesson'. A rote that is going on right now (Wall Street bonuses).

    72. Re:What a doorknob by svtdragon · · Score: 1

      Um.

      You realize that one of the chief mechanisms by which the economy recovered was the Fed cutting rates, yes? They'd raised the funds rate from ~4% to ~7% after the war. Then there was a depression. Then they cut them back again, per the wiki article that's been linked.

      You also realize that in this instance, we *couldn't*, yes?

      This is what makes this recession similar to the Great Depression. Zero-lower-bound conditions. Also known as a liquidity trap.

    73. Re:What a doorknob by Anonymous Coward · · Score: 0

      not many businesses use Google mail

      Citation please.

    74. Re:What a doorknob by Anonymous Coward · · Score: 0

      Did you read the linked article? The returning soldiers contributed to the DOWNTURN (ie, they needed jobs, but couldn't find any), not the recovery.

    75. Re:What a doorknob by betterunixthanunix · · Score: 1

      Except, of course, that there are dozens of institutions that now rely on Google for email, and some even for office applications. Yes, if Google failed, there would be alternatives, but that is a much more complicated process for a large organization than for an individual (if you have seen how much effort it takes to transition to Google, not even counting the red tape, you know what I am talking about).

      --
      Palm trees and 8
    76. Re:What a doorknob by Anonymous Coward · · Score: 0

      "The Democratic Republic does not exist if the representatives ignore the people they supposedly speak for."

      They represent ALL of their constituents. Not just the ones that they agree with. Not just the loudest ones. If we wanted majority rule, we wouldn't need the Republic portion.

      "The phones in Washington were overloaded with voters saying, "Vote NO on the TARP bailout bill," and although the Republicans initially held firm to block the Democrats..... on the second go-around even the Republican ignored their constituents."

      It's called leadership-even Congress shows it sometimes. And they ignored SOME of their constituents. Now if the many of the same people had ignored the requests to gut the safeguards that could have prevented the mess in the first place....

      "Traitors all."

      I don't think that word means what you think it means. In any case, ad hominem attacks are not a sign of a strong argument.

    77. Re:What a doorknob by hazah · · Score: 1

      This doesn't make it successful, now a whole bunch of people know he's full of shit.

    78. Re:What a doorknob by Anonymous Coward · · Score: 0

      No, it was the unemployed ex-soldiers who caused the shock. Now, if you bring back the soldiers now, it would be a catastrophe. Actually, that was the reason to send them in he first place,to fend off the coming depression as much as possible, but I guess it didn't work out.

    79. Re:What a doorknob by V!NCENT · · Score: 1

      Rather lack of stuff to cite? Ever came across a company official e-mail adress that was CompanyOfficial@gmail.com instead of Official@Company.com?

      --
      Here be signatures
    80. Re:What a doorknob by hazydave · · Score: 1

      Yeah, you have it entirely right in the first sentence... "to big to fail" doesn't exist. So big that someone (probably a country) doesn't allow it to fail has been clearly demonstrated in the last two years. Some people are still coming to grips with the fact that money is effectively created by banks, and too many bank failures kills most modern economies. It's interesting that, despite this realization, no one seems to have done anything about this weakness in the system.

      But yeah, if Google vanished tomorrow, many people would be put out .. your email history, maybe your navigation, etc. But that's a big different than "total economic collapse". But it's maybe less than might be imagined.

      Take Android... that's developed by Google now. The loss of Google would be a huge speedbump for the cellular industry, most of whom are developing Android, some of whom (Motorola, HTC) are increasingly married to it. But Android would survive. If Apple disappeared tomorrow, so would virtually everything one can do with the iPhone. This is the reason Android needs to get larger than Apple/iPhone, RIM, Palm, Microsoft/WinMo, etc.

      But the reality is, this like the "Life After People" TV show... the premise is, people instantly vanish, and hey, it's cool to see what happens next. In reality, outside of a Steven King novel, it's highly unlikely that humans vanish overnight. Google is too huge to vanish overnight. If there was some fundamental flaw in their business model that suddenly kicked in, they still have billions in cash. If they could not correct that, they'd be selling off valuable assets. People would see the problems with Google, and at least shore things up... back up that Gmail account, etc.

      --
      -Dave Haynie
    81. Re:What a doorknob by natehoy · · Score: 1

      Agreed (posting to undo an accidental mod - dang twitchy pulldown).

      --
      "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
    82. Re:What a doorknob by ElectricTurtle · · Score: 1

      Let me spell this out for ya. Hits = $$$. It doesn't matter to people like that whether they are right or wrong, so long as they get traffic which of course equals money.

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    83. Re:What a doorknob by Anonymous Coward · · Score: 0

      Reread the post to what end? To find that "over by 1922" and "over by the fall of 1921" are logically compatible, making his post entirely accurate?

      Or perhaps to realise that "over by 1921" contradicts the facts in the article you linked to? Didn't you read it, or are you just too stupid to understand that "by 1921" and "by the fall of 1921" are quite different statements?

      Actually, I'd guess you were aware of the facts, and it's just an unfortunate personality defect that makes your mouth shoot off when you don't like someone else's opinion. Which is a shame, because stupidity is really ok and ignorance can be cured.

    84. Re:What a doorknob by characterZer0 · · Score: 1

      Traitors all. The Democratic Republic does not exist if the representatives ignore the people they supposedly speak for.

      The Democratic Republic does not exist if the voters reelect the representatives who ignore them.

      --
      Go green: turn off your refrigerator.
    85. Re:What a doorknob by Korin43 · · Score: 1

      Not to mention that if Google was going to "fail" somehow, they could just get rid of their free stuff and/or raise prices on their services until they're not failing. Anyone who relies on Google and can't change will be willing to pay. If people aren't willing to pay, then it's not too big to fail.

    86. Re:What a doorknob by Zerth · · Score: 1

      Microsoft is only too big to fail in that when WGA stops validating, everyone will panic until somebody sends them a crack.

      If Google went away, nobody would be inconvenienced immediately, but it would take an annoyingly long time to replace them completely and nobody would be as comprehensive until there was some reconsolidating of the replacements.

      Phone companies? They'd get absorbed by other phone companies first. If they straight out tanked, it'd be painful but would perhaps spur VOIP in their region.

    87. Re:What a doorknob by Mister+Whirly · · Score: 1

      I think that was the strategy 10 years ago. Advertisers eventually realized that putting stupid annoying ads on every page did not equal automatic sales. Hell, remember the guy who had the "Million Dollar Page" and all it consisted of was a ton of small ads? Do you think that sort of model would be successful today?

      --
      "But this one goes to 11!"
    88. Re:What a doorknob by natehoy · · Score: 1

      There is no "might", the cat is in a quantum indeterminate state. It is simultaneously alive AND dead. You don't even have to lie, just tell a half-truth. Tell everyone that the cat is alive and well, they spend money, and the cat becomes alive and well because lots of spending can dig us out of any bumps in the economy.

      First practical use of quantum theory I've ever seen.

      --
      "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
    89. Re:What a doorknob by tbannist · · Score: 1

      Hmm. Wasn't the "Depression" of 1920 neither severe enough nor long enough to actually qualify as a depression?

      I'm not sure your prediction of 7 more years of recession is accurate. Of course, I'm pretty sure I remember hearing that if you excluded the health care and housing sectors of the economy, the U.S. would have been in a recession since 2001.

      What I'm saying is it looks like the "Depression of 1920" and the current trouble probably aren't as easily compared as you would like them to be. I don't see a whole lot similarity between them.

      --
      Fanatically anti-fanatical
    90. Re:What a doorknob by ElectricTurtle · · Score: 1

      We're not talking about ads per page. We're talking about how hits per page determines the price point of ads. That hasn't changed. That's why the Super Bowl commands such high ad prices, and that's what ad companies are paying for... views... exposure. Hits continue to relate directly to value.

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    91. Re:What a doorknob by Dahamma · · Score: 1

      I generally agree with you, except for one important point - Google DOES run one of the most successful micro-payment schemes in the world. It's called "Adsense". If that were to go away, a significant number of the small to medium sized blogs, web sites, or other organizations (Mozilla, for example!) would no longer have any means of support and would have to scramble for an alternate source of revenue or shut down.

      Then again, for 90% of those sites, that would probably be a good thing :) But still, it would likely have a significant impact on the overall health of the industry that would be felt for a lot more than a few days...

    92. Re:What a doorknob by Mister+Whirly · · Score: 1

      I wasn't talking about ads per page either, that was an just an example I used. Advertiser used to pay out big money to high volume sites that had the most hits, but they realized that targeting people who may actually be interested (like Google ads) were generating more sales than the "just get it out there" model they were previously using. Sure the high traffic sites can charge more, but the advertising folks are realizing that if you show an ad to 10,000 who don't care they will not get as many sales as showing the ad to 100 people that are interested.

      --
      "But this one goes to 11!"
    93. Re:What a doorknob by Anonymous Coward · · Score: 0

      It gave him a lot of hits. Sounds like a successful article to me. (Which is why I don't trust 'journalism' much, whether it's MSM or blogs.)

      blogs are not journalism. they're generally random opinion loosely supported by other opinion articles found in crappy small town newspapers.

      is twitter journalism too? do you watch cnn and see how people's emotions flare during obama's state of the union like it really matters? most of what constitutes the MSM ain't even journalism any more. opinion isn't validated simply by how many people have read it.

      that being said, in the article in question the key point comes in at the very end:

      Maybe it already is. Citing a “Natural Born Clickers” study by ComScore and Starcoma, Ad Age last year reported that “the number of people online who click display ads has dropped 50% in less than two years, and only 8% of Internet users account for 85% of all clicks...What's more, the 8% of Internet users that compose a majority of clicks is also down by half from the last study, which found 16% are responsible for 80% of clicks. The 2008 study found half of all clicks come from lower-income young adults.”

      So....people who click display ads has dropped 50% but the company has not shown any hurt.
      - 8% of internet users account for 85% of all clicks and a study found that half of all clicks come from lower income adults - which is irrelevant, because money is made by the simple clicking of ads and not by the purchase of what those ads are selling or the diverse demographics of those clicking them.

      The free rides won't go on forever. There are better ways than advertising for demand and supply to find each other (including search, which is free), and more will be found. Google will be in the middle of that discovery process, no doubt. But it's an open question whether Google will make the same kind of money in a post-advertising marketplace. I'm betting they won't.

      Speculative, fallacious.

      Really, bloggers opinions aren't news. If google started running out of money it wouldn't happen over night, and if they're "too big to fail" then they'll be propped up.
      What, you think the world will collapse over night because a search engine fails? Get the fuck out.

    94. Re:What a doorknob by Vaphell · · Score: 1

      but by today's widely accepted keynesian logic government should have created jobs for those retired soldiers using taxpayer's money. They did nothing (except cutting expenses which again is against keynesian doctrine) and thousands of people found jobs on their own in less than two years. How cool is that?

      in short: when they serious, unmanageable shit hits the fan, hands off approach tends to work wonders.

    95. Re:What a doorknob by YourExperiment · · Score: 1

      Ever hear of a dead-cat-bounce?

      Yeah, that sort of squishy-crunch sound?

      Oh sorry, I misread the question.

    96. Re:What a doorknob by inthealpine · · Score: 1

      Let them fail and they will learn their lesson. Let them never fail and you will learn their lesson.

      --
      "In God We Trust, All Others Pay Cash"
    97. Re:What a doorknob by ElectricTurtle · · Score: 1

      You're now dealing with two different models. Yes, targeted ads are worth more even in lower volumes, that doesn't mean that blind ads at high volumes are worth less, it's rather that the scales achieve parity at different points. You're not invalidating my argument, all you're achieving is stating the fact that targeted ads can get results at lower volumes than blind ads. If blind ads were truly worthless they would disappear, but because they always have a value, however small, that only makes generating as many hits as possible more important. It's simply a matter of scale and scale parity.

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    98. Re:What a doorknob by CohibaVancouver · · Score: 1

      Please show me where I was "uncouth"

      commodore64_love (1445365) writes: "No dipshit. The depression started in 1920 and ended in 1921."

    99. Re:What a doorknob by Mister+Whirly · · Score: 1

      Yeah, I wasn't trying to invalidate anything you say, just pointing out that the whole "if you build it they will come" model of advertising is changing online. 10 years ago if you had any type of site that was getting 10,000 plus unique visitors a day, you could have made a lot of money selling all types of ads. The same cannot be guaranteed today, although it is still possible, it just doesn't happen on the scale it used to.

      --
      "But this one goes to 11!"
    100. Re:What a doorknob by J+Story · · Score: 1

      One of the great things that Google is doing is making it possible for users to migrate data away. What this means is that although a sudden death of Google could be very serious for a company that builds on Google's infrastructure, a more orderly closure would be much less painful.

      Along with Google, we should be looking at a big company like Salesforce.com. Many companies have integrated their customer records with Salesforce, so things could get very tense if Salesforce suddenly bites the dust.

    101. Re:What a doorknob by toadlife · · Score: 1

      Actually, I've known one other person on another forum who uses quotes in their writing in the same annoying fashion and that person is a baby boomer. Coincidentally, like the quotemeister above, that person is also politically conservative and doesn't get macro economics.

      --
      I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
    102. Re:What a doorknob by ElectricTurtle · · Score: 1

      Well yes, it's not the only model anymore, both models exist in parallel, even overlap. I thought you were trying to say it was obsolete to the point that it essentially no longer existed.

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    103. Re:What a doorknob by Vaphell · · Score: 1

      'too big to fail' is the situation identical to 'irreplaceable worker'. Smart companies can't let them to be a hostage of a single point of failure and immediately fire such very very important individual. It may suck for a while because productivity drops but they are better off when the arcane knowledge once possessed by that VIP is rediscovered/reclaimed and distributed among bigger number of people.
      Same thing should happen with governments and whole economy - government should never surrender because if they do they and the whole country become slaves of a privileged industries for eternity. Rescue insolvent business once - others have a precedent and will try to become as fat as possible to have a government guaranteed safety net.

      At the very least companies bailed out with public money should be mercilessly sliced and diced so they won't be as big again.
      After all it's not the first time when the auto industry required multibillion govt help.

    104. Re:What a doorknob by Mister+Whirly · · Score: 1

      No, just that if you have a busy site it doesn't automatically mean it is an advertising cash cow like it used to. I realize advertising is an insane business, and I doubt the industry will stop doing silly things any time soon, so the potential is always there.

      --
      "But this one goes to 11!"
    105. Re:What a doorknob by Anonymous Coward · · Score: 0

      "too wedded into the rest of economy to be alowed to fail" means that there must be some inherent value there, which means that at some price, somebody will buy it. People may lose a lot of money over it, but to assume that its failure would mean that nobody would step up to fill its role is incorrect.

    106. Re:What a doorknob by ShinmaWa · · Score: 1

      Interesting, maybe. However, if you think about the even HIGHER influx of unemployed soldiers that occurred after WWII in 1945 -- after Keynesian economics took a firm hold -- there wasn't any depression at all. In fact, there was a period of economic prosperity called "the long boom"... and literally gave birth to our generation of baby boomers. How cool is that?

      http://en.wikipedia.org/wiki/Post-World_War_II_economic_expansion

      Between choosing a pre-Keynesian period where there was a short 18 month depression versus a post-Keynesian period of 25 years of prosperity (ending when Monetarism took over from Keynesian theories in the early 70's), I think I'll choose the latter.

      --
      The /. Effect: Thousands of users simultaneously accessing a site to not read its content.
    107. Re:What a doorknob by poetmatt · · Score: 1

      Re: do customers use gmail for professional use? Answer:Daily/constantly. Mind you, these are ceo's of large companies that make in the range of >$10M/year minimum when I state that. If I include any company smaller than that, they don't even have an @gmail most of the time.

      I don't know where you think they don't, but having company@gmail.com is a hundred times better than I usually see. Usually it's something like divorcedmom69@emailprovider.com or redsoxfan42@randomemailprovider.com or misspelt@randomemailprovider.com. Heck, some companies don't even spell the word that is their company name correctly in their email.

      Never underestimate the amazing lack of IT understanding from business owners.

    108. Re:What a doorknob by DaveGod · · Score: 1

      "Too big to fail" is the wrong phrase and is overused. Add "too quickly" and the issue is revealed. The failure of massive corporations is not a problem, but a sudden collapse is. This is not special to corporations, it applies to any critical piece of infrastructure - economic or other.

      Bridges are failing from the moment they are opened. This is not a problem when failure occurs in line with engineering expectations, we have the resources to make rational responses. Even if it suddenly turns out your bridge us a piece of crap that needs a lane closed and be replaced within a decade, well that sucks but you have the time to deal with that. But when a major bridge just collapses unexpectedly it is a disaster. The problem is not the loss of the asset "bridge" being worth a lot of money but rather the fact that a substantial portion of your transport network relies upon it, and a substantial part of your economy depends on that transport network. And you have no time to deal with it.

    109. Re:What a doorknob by Anonymous Coward · · Score: 0

      Really...? Do you think the free market can be trusted?

    110. Re:What a doorknob by Dan541 · · Score: 1

      How?

      Hits = Resource Consumption, which raises the cost of keeping a website online.

      --
      An SQL query goes to a bar, walks up to a table and asks, "Mind if I join you?"
    111. Re:What a doorknob by shentino · · Score: 1

      "Too big to fail" doesn't mean that size is a defense against failure.

      If the bigger they are, the harder they fall, then too big to fail just means the shockwaves will cause too much damage.

    112. Re:What a doorknob by Anonymous Coward · · Score: 0

      Saying it's too big to fail just shows that someone is writing horrifically shitty blogposts.

      Well, this IS Dave Winer we're talking about...

    113. Re:What a doorknob by shentino · · Score: 1

      Especially when said farmers can just hire illegals, and then tip off the INS for a raid and make them all run away without collecting their wages.

    114. Re:What a doorknob by Tempete · · Score: 0

      By fall 1921 the depression was over.

      And 8 years later the Great Depression began.

    115. Re:What a doorknob by Anonymous Coward · · Score: 0

      So, if we bring back all the US soldiers from wherever they've been sent to, we can shock the economy to recovery?

    116. Re:What a doorknob by JeffAtl · · Score: 1

      Umm, there was no crash in 1920. The great stock market crash was in 1929 and lead to the great depression that lasted years.

      Umm, you make want to research that a little further. He was talking about the Depression of 1920-1921, not the Great Depression.

    117. Re:What a doorknob by Anonymous Coward · · Score: 0

      Actually, if it had never been done before, this would almost certainly work today, if for no other reason than the novelty factor.

  2. OMG! Bailout. by amiga3D · · Score: 1

    Here it comes. Another company that when it screws up we will have to rescue because they are "too big to fail." Just what we need. Maybe there should be a limit on market cap so that no company is ever allowed to get to be too big to fail.

  3. He might have a point... by hey · · Score: 4, Funny

    ... but he probably doesn't.

  4. Obviously... by Anonymous Coward · · Score: 0

    That is so not cuil.

  5. we will pay by badpool · · Score: 1

    Then they will charge for their services. We will end up paying for google the same way we pay for TV channels (for those of us who still do...)

  6. Not really by Monkeedude1212 · · Score: 1

    I mean, the world functioned without Google, and its competitors are as strong as ever before, (I'm looking at you, Bing and Yahoo).

    But if you're asking if they'd be getting a bailout from the government, like all those other companies that were "too big to fail" (though really, they shouldn't be either) - than yeah they'd fall in that category.

    I think we need to abolish the idea of "too big to fail". If a company can't handle it, they can't handle it, they deserve to be shut down, and everyone invested in it can lose all the money they invested in that risk, and everyone stuck owing debts to it can finally be debt free.

    1. Re:Not really by Narpak · · Score: 1

      I think we need to abolish the idea of "too big to fail". If a company can't handle it, they can't handle it, they deserve to be shut down, and everyone invested in it can lose all the money they invested in that risk, and everyone stuck owing debts to it can finally be debt free.

      That's class warfare! It's the duty of the working, and middle, classes to absorb the risk and losses, cushioning the rich against potential bankruptcy. After all it's the corporations and banks that make the world go around! (and soon they'll demand a nickel from everyone for every rotation).

      On a totally unrelated note I am going to live on fat and sugar from now on so I can get Too Fat To Die!

    2. Re:Not really by Monkeedude1212 · · Score: 1

      Speaking of classes, isn't it funny how we so desperately try to avoid the Caste System that foreign nations use only to have created one ourselves under a different name?

    3. Re:Not really by Dun+Malg · · Score: 1

      (I'm looking at you, Bing and Yahoo).

      I think you mean Bing-Yahoo. Yahoo dumped their search engine and now contracts with Microsoft to serve up Bing results with Yahoo ads.

      --
      If a job's not worth doing, it's not worth doing right.
    4. Re:Not really by Anonymous Coward · · Score: 0

      Bing... never use that name in the same sentence as google.
      Bing JUST came out... all feelings about it aside, it's a newborn compared to anything search engine related.

  7. Is $COMPANY "$BUZZWORD"? by NevarMore · · Score: 4, Funny

    Is $COMPANY "$BUZZWORD"?

    $PUNDIT says $COMPANY has utilized its $PRODUCT too much and $GOVERNMENT needs to do something about it. $BUZZWORD happened to $OTHER_COMPANY and $COMPANY is on the same path.

    $FLOATNG ADVERT

    $CEO says $COMPANY is responsbile. $OTHER_PUNDIT disagrees.

    1. Re:Is $COMPANY "$BUZZWORD"? by daid303 · · Score: 2, Insightful

      $FLOATNG GOOGLE ADVERT

      There, fixed that for ya.

    2. Re:Is $COMPANY "$BUZZWORD"? by Hurricane78 · · Score: 1

      LOL. Care to modify my Greasemonkey script to match any values of your variables?

      I’d love to read Slashdot that way.

      --
      Any sufficiently advanced intelligence is indistinguishable from stupidity.
    3. Re:Is $COMPANY "$BUZZWORD"? by Monkeedude1212 · · Score: 5, Funny

      Is NevarMore "Funny"?

      Monkeedude says NevarMore has utilized its PHP too much and Slashdot needs to do something about it. PHP happened to CowboyNeal and NevarMore is on the same path.

      Have you used the Google Local Business Locator yet? You'll be able to find out where you need to go in no time! Soon you won't be able to find your way home without our us!

      Moderators say Nevarmore is responsible. No one disagrees.

      -

      This is more fun than mad libs!

    4. Re:Is $COMPANY "$BUZZWORD"? by ElectricTurtle · · Score: 1

      With humor like that, you could work for The Onion!

      Seriously though, that was brilliant.

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    5. Re:Is $COMPANY "$BUZZWORD"? by zx-15 · · Score: 1

      $FLOATING_GOOGLE_ADVERT

      Fixed that for ya
      -----

      Does it make me syntax nazi?

    6. Re:Is $COMPANY "$BUZZWORD"? by noidentity · · Score: 1

      Please provide your real name and address, so our copyright infringement lawyer can contact you. Your posting constitutes unauthorized reproduction of our master article template.

    7. Re:Is $COMPANY "$BUZZWORD"? by Voyager529 · · Score: 1

      You provide yours first. Given that your username is "noidentity", you of all people should agree with his right to privacy!

    8. Re:Is $COMPANY "$BUZZWORD"? by AP31R0N · · Score: 1

      This post should also be +5 Insightful. These sorts of "articles" annoy me for the reasons you show here. It's a damn template. Worse yet, we do this sort of thing for $BLOGGERs, not just pundits. Some twit with an email account phrases an accustation as a question "Is X Y?" like it's profound. Then it becomes a /. thread. *sigh*

      Anywho, great post.

      --
      Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
    9. Re:Is $COMPANY "$BUZZWORD"? by ThisIsForReal · · Score: 4, Funny

      Then I bet you'd be annoyed by this - a hilarious send up of generic video stories from the local news.

      --
      -THE END-
    10. Re:Is $COMPANY "$BUZZWORD"? by AP31R0N · · Score: 1

      That's hilarious (because it's true!). Thanks for that.

      Can someone hook up ThisIsForReal with some karma?

      --
      Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
    11. Re:Is $COMPANY "$BUZZWORD"? by Anonymous Coward · · Score: 0

      Yeah, Google is currently the hot topic of the tech week: Nearly every tech-related blog has some negative opinion about Google either taking on the telcos, privacy concerns, anti-publisher/book settlements, or too big to fail...

      Considering they're mainly all blogs, I'd say there maybe some strings being pulled, paid for in the form of cash by a certain rival. That because what Google is doing is no different from that rival, nor what MS, Novell, IBM, HP, etc... has done in the past.

    12. Re:Is $COMPANY "$BUZZWORD"? by fl!ptop · · Score: 1

      egad, i'd give anything for a "+infinity, hilarious" right now...

      --
      When you recognize love in another and realize how precious it is, everything else seems so insignificant.
  8. Have we reched Peak Advertising? by Anonymous Coward · · Score: 0

    What does "reched" mean?

    1. Re:Have we reched Peak Advertising? by Anonymous Coward · · Score: 1, Funny

      What does "reched" mean?

      Oh, it's just a spelling error. The author forgot the "t" before the "c".

    2. Re:Have we reched Peak Advertising? by 3dr · · Score: 1

      I think it's a typo. It was supposed to be "wretched Peak Advertising".

      So, clearly, the answer to "Have we wretched Peak Advertising?" is yes.

  9. Popularity is not dependency. by TheLink · · Score: 2, Insightful

    Just because lots of people use Google doesn't mean they can't and won't switch to something.

    I'll miss Google if it goes, but really I'm not dependent on it - Yahoo search and Bing search are actually OK.

    If your business or life is dependent on Google, then either you accept that, or you take measures to not be so dependent.

    --
    1. Re:Popularity is not dependency. by Anonymous Coward · · Score: 2, Insightful

      Oooh! "Populatiry is not dependency" Sounds good.

      Yeah, you're full of incite you are. Just because we watch television, sit on chairs, wipe our bums with toilet paper doesn't mean we're dependent on them. What are these fools talking about. Google? I only spend about an hour a day using it. I could go to the library or ask my mate Dave the same questions if it went belly up.

      We're not dependent on Google. We don't need no stinking Google.

    2. Re:Popularity is not dependency. by NatasRevol · · Score: 2, Insightful

      I think you're the one that's full of incite.

      You might need that toilet paper sooner than you think.

      --
      There are two types of people in the world: Those who crave closure
    3. Re:Popularity is not dependency. by maxwell+demon · · Score: 1

      What are these fools talking about. Google? I only spend about an hour a day using it. I could go to the library or ask my mate Dave the same questions if it went belly up.

      Or you could enter your search into Bing. Or Altavista. Or Clusty. Or Yauba. Or Cuil. Or ...

      --
      The Tao of math: The numbers you can count are not the real numbers.
    4. Re:Popularity is not dependency. by Anonymous Coward · · Score: 0

      Woooosh.

  10. Horseshit by Anonymous Coward · · Score: 1, Insightful

    That's what pays for all the infrastructure Google is giving to the rest of us.

    Let's get this out of the way: Google is not a bank.

    So, what would happen?

    If Google goes away, there would be other search engines that would fill in instantly.

    Same for advertising.

    Google goes away, so what?

    Think of advertising as oil and Google as one big emirate. What happens when the oil runs out?

    That's an incredibly stupid thing to say - equating oil with adverting!?

    *condescending snicker*

  11. Except that Google is so much cheaper... by nweaver · · Score: 4, Insightful

    If we've reached "peak advertising" its not Google which will suffer but TV and print...

    Part of the beauty of what Google has done is made advertising cheap, quantifiable, and universal. Anyone can do it, anyone can measure it, and its cheap.

    If a company wants to spend advertisement money efficiently, they spend it through Google. If they don't, they throw it away on the Superbowl, where the audience is 100M, and $3M an add, so that costs $.03 for each person who sees the add, regardless of whether they are interested, paying attention, or relevant.

    Compare that with advertising through Google, where if you say, advertise on slashdot, not only is it cheaper per person, but its only geeks who may be interested in the ads presented.

    --
    Test your net with Netalyzr
    1. Re:Except that Google is so much cheaper... by XPisthenewNT · · Score: 1

      Three cents for a click is a steal!

      Right now I have 103 clicks since my last Google adsense payment, which will pay me $74.44. That's an average of $0.73 per click. Some clicks pay me over a dollar. Google must be taking a cut for this, advertisers are paying even more.

      I started a Google adwords campaign for a company a few years ago, and thought I'd have no problem finding some keywords where I could get a trickle of customers at $0.10. No dice. I had to move to a dollar or two a click before I could even spend my advertising budget.

    2. Re:Except that Google is so much cheaper... by mweather · · Score: 1

      It's not 3 cents a click, it's 3 cents an impression. Those 103 clicks probably took you thousands of impressions to get.

    3. Re:Except that Google is so much cheaper... by nweaver · · Score: 2, Insightful

      Except that its not $.03/"click" for the superbowl, its $.03/impression. So for all the Bud Light adds, it may have been $.03 per person that watched it, but who knows how much for those who:

      a) Paid attention to it

      b) Drink wretched, watered-down beer

      c) Drink a different brand of canoe beer and decide to switch
      or
      c') Drink bud lite and decide that "hey, I should buy more"

      With pay-per-CLICK advertising for Bud Lite, you would only be paying for people who are at least in category B, and probably in category C.

      --
      Test your net with Netalyzr
    4. Re:Except that Google is so much cheaper... by zoney_ie · · Score: 1

      Or would you being paying for those categories *as well*?

      --
      -- *~()____) This message will self-destruct in 5 seconds...
    5. Re:Except that Google is so much cheaper... by Grishnakh · · Score: 1

      You must have too much competition. The system is based on bidding, and if your bid is too low, you won't get any impressions (and consequently, no clicks). If you were in a smaller niche market, you'd have less competition, and $0.10 per click would go a long way.

    6. Re:Except that Google is so much cheaper... by Anonymous Coward · · Score: 0

      b) Drink Bud Light

      Fixed that for you.

  12. And of course, Google hasn't even considered this by jimicus · · Score: 2, Insightful

    That's why there's no such thing as Google for Domains. No such thing as the Google Search Appliance. Google Checkout? Figment of the imagination.

    And as for advertising not being a sustainable form of revenue - you'd better tell that to all the world's television and radio stations. They think that's formed their core business for decades.

  13. Let Me Give Your the Short, and Long Answer by LifesABeach · · Score: 1

    Short Answer: No, nothing is to big to fail.

    Long Answer: There are OVER 1,000 search engines publicly available, one of them has your answer.

  14. Re:OMG! Bailout. by fatboy · · Score: 3, Insightful

    How about we just let them fail and have other more agile companies take their place? Should have happened with the banks and automakers. Those were political payoffs though. (Think Saturn. They weren't unionized, but profitable.)

    --
    --fatboy
  15. Re:Logical fallacy by tomhudson · · Score: 1

    All my apps are already portable - that's what my laptop is for.

    I went through with my new years resolution to remove google from all my browsers. I use kmail - if I wanted a web-based mail (I don't), I can self-host either on my hosting server or on my home server. I have never used google docs, and never will.

    Google won't go out of business ... but by the same token, while they are desperately trying to get into new markets, they're still a one-trick pony when it comes to generating profits.

  16. Re:Logical fallacy by BigJClark · · Score: 1


    Agreed. I initially used hotmail for years, and when gmail came along, I made the switch. It's not like you're married to your email account.

    --

    Hi, I Boris. Hear fix bear, yes?
  17. Our "dependency" on Google by dkleinsc · · Score: 5, Insightful

    Really? How dependent are you on Google?

    For searching, you can always use Yahoo or Bing, or a few others. For replacing GMail, you can always use POP access to download your mail and keep it locally, run your own mailserver (after informing people of your new address), use your ISP's mail system, or another free email service. If you're using Google Maps for something, you could make do with Mapquest. If you're an advertiser on Google, there are lots of sites that would be happy to have you advertise on their sites instead. If you're doing SEO, you can follow Yahoo or Bing's rules at least as easily as Google's. If you had no Android phones, you'd still have iPhones. The list goes on for the vast majority of their offerings.

    In all cases, Google has its dominant position not via lock-in, but by delivering services that are on par with or better than its competitors. Either that or sheer habit. But that's significantly different from, say, a Windows user's dependency on Microsoft.

    --
    I am officially gone from /. Long live http://www.soylentnews.com/
    1. Re:Our "dependency" on Google by Anonymous Coward · · Score: 0

      Can you please show some decency and not bring the truth and reality into this discussion?

      If you're not careful, you'll reveal Doc Searls' and Dave Winer's articles for the shams that they are.

    2. Re:Our "dependency" on Google by 2obvious4u · · Score: 3, Funny
    3. Re:Our "dependency" on Google by jschen · · Score: 2, Interesting

      Agreed. Furthermore, for e-mail, you can make switching providers completely transparent to the people with whom you communicate. I've been using my alma mater's forwarding service for the last decade. During that time, I have switched from Hotmail to my (former) ISP's e-mail service to GMail. The last move occurred only because I was switching ISPs. With all three services, I used IMAP or POP and a local mail program, using web access only when away from my own computers, so nothing really changed on my end. And nothing changes for people I'm in communication with. They keep sending e-mails to my alma mater's forwarding service, and I keep using that address as my outgoing address.

      So failure of Google would be minimally disruptive to me. Failure of my alma mater would be far more disastrous. Given its track record, though, I'm willing to bet on my alma mater outliving me.

    4. Re:Our "dependency" on Google by ElectricTurtle · · Score: 1

      I am absolutely dependent on Google.

      Google is on top for a reason. When I heard Bing's shopping/product search was supposed to be bitchin', I went and tried it with something I was interested in at the time... think it was a graphics card. Anyway, I searched for two models, one Bing returned NO results where Google returned half a dozen, for another model Bing returned a dozen and Google returned about a hundred. Consequently, if there were no Google, I would suffer a ten-fold or more reduction in my ability to do things. (I haven't tried this specific example on other search engines lately but I don't expect much better.)

      Mapquest sucks. It was the first to market, which underscores how much better Google maps is, that so many people who were using Mapquest jumped ship. Android phones are the first line of phones I've actually 'wanted' as opposed to simply perceiving as 'oh well, I guess I need a cell phone, bleh'. For chrissake, they can take pictures of barcodes, search, and deliver cost comparisons and vendor locations on the fly where-ever there is connectivity. Nobody else does that. (Yeah you could key in the UPC to a mobile browser manually, but it takes longer.)

      Your ultimate conclusion is correct, Google doesn't lock people in, so moving to alternatives in a worst case scenario isn't a nightmare possibility. However my life without Google would be significantly more bothersome. Though I agree that doesn't make it necessarily 'too big to fail' either.

      --
      I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
    5. Re:Our "dependency" on Google by dnahelicase · · Score: 1
      I use google for almost everything online - maps, email, search. If they disappeared tomorrow?

      I'd lose the last couple hours to last couple days of email that I haven't backed up...

      I'd have to change my default search provider...

      ...

    6. Re:Our "dependency" on Google by Anonymous Coward · · Score: 0

      Or you could get your own domain. You can even use gmail via Google Apps. If Google blows up just change your MX record to point to some other server.

      As a note, I had a "guaranteed permanent" email address through an honor society I belonged to. It disappeared when they decided it cost too much to maintain. Permanent is only as long as the money flows.

  18. Doctors aren't always right. by jchawk · · Score: 3, Insightful

    Google has positioned itself to survive on the Internet once we move past point and click ads, pop-ups and direct marketed emails.

    At the end of the day people need marketed to because they don't know where to go for the things they want/need. Google is positioning itself to do this directly with its overly large suite of products.

    When businesses stop spending traditional advertising dollars they won't be able to bank them they'll just be forced to redirect them into Google.

    Handsets, Buzz, GMAIL, Search engine data it all rolls up into a marketing profile so Google can predict what you're looking for. If Google can help get you to the right place and you buy something they will ultimately get a piece of the final sale.

    Driving to work and need a coffee? Google has the data to get you to a Starbucks or a local Mom and Pop. Do you really think this will stay free for the businesses?

    As a small business owner I am happy to turn them over a commission on sales I would have otherwise not received without their help.

    I truly believe Google will become just another cost of doing business similar to how Visa/Mastercard charges are.

    1. Re:Doctors aren't always right. by mweather · · Score: 1

      At the end of the day people need marketed to because they don't know where to go for the things they want/need.

      Can't they just Google it?

    2. Re:Doctors aren't always right. by imakemusic · · Score: 1

      people need marketed to because they don't know where to go for the things they want/need

      Really? I don't watch TV. I don't click on internet ads. I ignore billboards. I still manage to find things that I need and want. I honestly can't think of one advert that I have recently paid attention to or one product that I have bought that I was informed of through marketing.

      I think it's the companies that need the marketing to survive.

      --
      Brain surgery - it's not rocket science!
    3. Re:Doctors aren't always right. by Voyager529 · · Score: 4, Insightful

      That might not be entirely true. Suppose for a minute that I completely believe that you have been able to 100% elude yourself from all mass media. I'd then imagine that you choose to buy products based on one of a few things:

      1.) Location, Location, Location. If you pass by a Starbucks and get your coffee there, then their convenient, prominent location constitutes a form of advertising. How'd you know it was there? I'm guessing it had something to to with the highly recognizable green mermaid logo. You didn't just waltz into an unlabeled building saying "I hope they serve coffee here", you knew that Starbucks sells coffee. Location-based advertising.

      2.) Word of Mouth. This is essentially indirect advertising. The person your heard it from had to have heard of the product from somewhere. If you both buy Windex because your friend saw the commercial and liked it enough to recommend, then you bought some yourself. Indirect advertising.

      3.) Browse-and-Buy. Many companies pay for retailers to prominently place their products in retail stores with the intent of increasing the awareness of a product. You might hunt for a particular item that's on sale, but if you go to Staples for an SD card, a prominent display containing competitively priced Sandisk memory cards is likely to influence your purchase for Sandisk over PNY or Lexar. Retail placement advertising.

      4.) I bought a Creative Sound Blaster Extigy back in 2001. It came with a limited edition of Mixmeister 3. After all, I was buying a high quality sound card, presumably for a laptop (it was the only USB audio interface I could find at the time), so DJ software was a fairly logical thing to bundle. Over the past decade, I've bought four upgrades to that product, earning Mixmeister plenty of coin. I didn't know I needed their product, but I had it, so I tried it and found out how great it is, and my wallet soon followed. Product bundling advertisement.

      5.) 7-11 is open 365 days, 5 hours, 48 minutes, 46.05 seconds a year. Where I live, going three miles out of range of one must be intentional. Do you think that all these stores are profitable at 2:30 Christmas morning? of course not? Heck, after 10ish I see the clerks watching videos on their Blackberries, because I'm the only customer they're going to see for the next three hours. The reason why 7-11 is open all the time is because they intend to make sure that it's in my head that if I need coffee, any time, day or night, bank holiday or not, I can get my coffee, cigarettes, lottery tickets, beer, or motor oil. They don't need to advertise on a billboard to make people aware of them. They just need to be the only place that's open and carries the item they need at midnight, and they've made it much more likely for the customer to return. Mindshare advertising.

      These are just a handful of examples of advertising I can think of that requires no billboards, magazine spreads, TV spots, or product placement in movies. Saying that advertising doesn't affect you is foolish and untrue - you're lying to yourself.

    4. Re:Doctors aren't always right. by Chris+Burke · · Score: 2, Funny

      You didn't just waltz into an unlabeled building saying "I hope they serve coffee here"

      I think I have a new hobby!

      --

      The enemies of Democracy are
  19. F*ck you by Anonymous Coward · · Score: 0

    1) Google is wildly profitable

    2) If it fails it'll cause very minor inconvenience to lots of sites as they switch to Bing

    3) F*ck you for wasting our time with that alarmist crap

  20. They can always start charging. by tjstork · · Score: 0, Troll

    If you are that dependent on Google's "free" services, maybe you and they should start paying for them. Google does have a sales force where its "free" offerings are made available to enterprises with some additional bells and whistles and guarantees.

    --
    This is my sig.
    1. Re:They can always start charging. by santax · · Score: 1

      I was thinking about your comment and to be honest, if google would fee me lets say about 5 euro a month to use google.com I would pay. So I think you have a valid point here.

    2. Re:They can always start charging. by tjstork · · Score: 1, Informative

      if google would fee me lets say about 5 euro a month to use google.com I would pay

      Shoot for $5 a month. 5 Euro is like, real money!

      --
      This is my sig.
    3. Re:They can always start charging. by santax · · Score: 1

      Yes, I but then again, I really am that lazy and I just like that searchengine best. With hotbot being a close second :P

  21. Don't worry, BING will save the world if G fails! by Tablizer · · Score: 3, Funny

    My gawd! Did I actually say that? I....must....shower....NOW...

  22. or not... by IANAAC · · Score: 1

    We will end up paying for google the same way we pay for TV channels (for those of us who still do...)

    Or not.

    There are plenty of free alternatives for people to migrate to. If there were no other alternatives, then you might have a point, but time and again, when someone starts charging for services available for free elsewhere, people just go elsewhere.

    1. Re:or not... by fuzzyfuzzyfungus · · Score: 1

      If the online advertising becomes so weak that Google starts charging, those free alternatives will be either charging or toast.

      If Google woke up one day and decided "Mwahaha, we'll start charging for Gmail, pitiful consumers would never dare switch to hotmail!", they would almost certainly experience profound disappointment and a substantial exodus.

      If, however, Google is charging because Adsense can't keep the servers and lights on anymore, there aren't going to be a whole lot of other web companies who are somehow doing better at providing services exclusively on ad money.

    2. Re:or not... by Anonymous Coward · · Score: 0

      when someone starts charging for services available for free elsewhere, people just go elsewhere

      Really? I wonder why everyone (or even most of the people) still don't use Linux (or xBSD)... it's free, better, more secure, much more bug free, you-name-it than Win after all :-/

    3. Re:or not... by IANAAC · · Score: 1

      Really? I wonder why everyone (or even most of the people) still don't use Linux (or xBSD)... it's free, better, more secure, much more bug free, you-name-it than Win after all :-/

      1 - Because people are used to Windows, and people by and large don't like change.

      2 - If Linux were installed on PCs at purchase time, people might be inclined to try it.

      But number 2 by itself is a difficult sell, since people tend to use Windows at work.

  23. Re:OMG! Bailout. by Kratisto · · Score: 2, Funny

    Hold on. Let me google if Google is too big to fail...

    --
    Conscience is the inner voice which warns us that someone may be looking.
  24. current internet not inevitable or irreversible by wronski · · Score: 1

    *If* google fails, it won't be around one day and gone the next. In any case, there are other search engines that do a nearly as good a job as google, so we would still be able to do search. Migrating from Gmail would be slightly more complicated, but would still be doable, especially considering that all other free email providers would love to, and actively encourage and help anyone wanting to migrate. Generally, if google stumbles, there are plenty of others ready and willing to pick up the slack. -- Far more worrying would to have a systemic failure of the entire 'free stuff & ads 'business model. If providing free search and/or email (and social networking) is no longer profitable, we are truly screwed. It is not that we would have to pay much for search and email (marginal costs are very small); but the net would probably balkanize (if search isn't free, why would content? And in this case, why link to your competitor's content?) and stovepipe. Using the Internet use would end up looking like using a mobile phone. Useful, no doubt. But a shadow of what its former self. -- Sorry for the melodrama; but the current human architecture of the internet is very fortuitous, but was hardly inevitable. It emerged, largely unplanned, from a series of developments that could easily have happened elsehow. There are other ways of creating a world wide network, that would do almost all that the net does, but provide much more top-down control.

    1. Re:current internet not inevitable or irreversible by lordmatrix · · Score: 1

      The word "balkanize" is insulting to the people living on the Balkans. It's like calling a fat person an "americanized man".

  25. Alarmest BS by harris+s+newman · · Score: 2, Insightful

    How much is Google paying you to say this? Is Yahoo, Bing, not to mention startpage not capable of filling the void?

    1. Re:Alarmest BS by Anonymous Coward · · Score: 0

      That should be "alarmist", my good man.

  26. Faulty assumption by AjaxIII · · Score: 1

    There is a pretty big assumption in this article. The assumption is that Things will change, and google isn't smart enough to change their business model to compensate for changes. If ad revenue goes down to the point that google can not support their services, they can supplement that with a small charge for all of the services they offer. I'd happily pay a couple bucks a month for the google maps, reader, email, voice, translation, calendar, docs, wave, etc. They have many option available to them that may not be obvious now, but may be an option when the "Ad Bubble" pops. Plus it sounds like they are breaking into other areas, ie ISP, etc. I think they've shown enough intelligence to not cling desperatly to a failing business model, assuming things change enough to make their business model fail.

  27. Too big for free services? Maybe by HotBBQ · · Score: 1

    but not too big to fail. If Google decides it isn't making enough profit from advertising to give away services such as Gmail, Maps, etc. they can always start charging for it. I suspect there would be quite an uproar, but most would end up paying. I know I would.

  28. Google isn't going anywhere. by MikeFM · · Score: 1
    To me, as an advertiser, Google is the best solution because they let me make highly targeted advertisements. I can literally say I only want to show up on Monday afternoons in Bobstown,NY for middleage men searching for "Frobs Widget 203B" and that is where my ad money will go. I can use these tight settings to compare which demographic and keywords get the most clicks or even the most revenue. About 70% of my business comes from natural listings on Google and another 15% from AdWords. No other search engine gets close to providing as much traffic and when you compare their speed of indexing and their quality of search results it's obvious as to why. So long as Google continues to drive high quality traffic to businesses they aren't going anywhere.

    Google's biggest problem is that they change to much and often in pointless ways. Froogle for instance has had about a half dozen names and keeps changing the way a merchant gets to their dashboard. Their second biggest problem is poor support even for paying customers. I swear their support people must be the stupidest people they could find in India because they don't understand what you're telling them and don't even make an effort to be useful. I've talked to walls that gave more useful responses.

    --
    At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
  29. Overdose of Adverts is Why People Use Wikipedia by theshowmecanuck · · Score: 5, Insightful

    When you search on almost anything on Google, all you get is a listing of people who sell some item with your search term in the product name. Sometimes it isn't even that. Sometimes it a page that is another advertising search page.

    At least when you search for something in Wikipedia you get to a topic, not an advert. The fact that people select Wikipedia to go to so often is likely why a Wikipedia search result is almost always near the top of a Google search. Most of the time, it is the only type of information a person is looking for. 'Tell me about subject xyz', I don't want to fucking buy it, just learn about it. A lot of the time now, except when looking for product (one I have already bought) or programming forums I just search Wikipedia immediately. The articles also usually have enough external links to get me surfing for more info without needing to use Google too much.

    --
    -- I ignore anonymous replies to my comments and postings.
    1. Re:Overdose of Adverts is Why People Use Wikipedia by TerranFury · · Score: 1

      When you put it that way, Wikipedia starts to sound like an open, crowdsourced Yahoo on steroids.

    2. Re:Overdose of Adverts is Why People Use Wikipedia by DragonWriter · · Score: 1

      When you search on almost anything on Google, all you get is a listing of people who sell some item with your search term in the product name.

      That's not what I get when I search Google. I'm more likely -- if a Wikipedia page exists at all -- to have most of the first page of results be the Wikipedia page and other sites that reproduce the Wikipedia page verbatim, than to have the results you suggest, but neither problem occurs that often.

    3. Re:Overdose of Adverts is Why People Use Wikipedia by jgtg32a · · Score: 1

      Hmm I've found the wiki search to be a bit lacking, I just use google and add wiki to the end of it and I get the Wikipedia page.

    4. Re:Overdose of Adverts is Why People Use Wikipedia by YourExperiment · · Score: 1

      That's odd, because whenever I search for something, the first link is always to Wikipedia.

    5. Re:Overdose of Adverts is Why People Use Wikipedia by YourExperiment · · Score: 1

      You needn't bother adding wiki to the end; a Wikipedia page is almost always the first link anyway. :)

    6. Re:Overdose of Adverts is Why People Use Wikipedia by theshowmecanuck · · Score: 1

      You must have missed this part of my post: "The fact that people select Wikipedia to go to so often is likely why a Wikipedia search result is almost always near the top of a Google search." :)

      --
      -- I ignore anonymous replies to my comments and postings.
    7. Re:Overdose of Adverts is Why People Use Wikipedia by jgtg32a · · Score: 1

      Very true it's more to ensure that it happens

  30. advertising bubble? by hyperion2010 · · Score: 1

    Maybe advertising is a bubble, but sometimes there really are products out there that would make your life 1000 times easier if you knew about them (if only university procurement departments could somehow be enlightened about the existence of 3ply toilet paper).

  31. Did you say "shower"? by Anonymous Coward · · Score: 1

    Don't do it, man, we'll have to revoke your GNU/Linux license.

    1. Re:Did you say "shower"? by Tablizer · · Score: 1

      only to the BIN directory, since the G is gone.

  32. This seems like a nonissue... by fuzzyfuzzyfungus · · Score: 3, Interesting

    If, in fact, the efficacy and saleability of online ads is crumbling, then we are currently enjoying a period where assorted google services and development initiatives are being subsidized for us by the suckers at various firms with advertising budgets. Presumably, if they catch on to the fact that they aren't getting bang for their buck, that subsidy will dry up.

    It is always a sad occasion to lose a subsidy that was previously benefiting you; but it is only a disaster if there aren't other ways of paying for whatever it is that you need. In the case of Google, they have already been playing with pricing schemes for enterprise versions of various of their services, and it wouldn't be rocket surgery for them to roll out retail equivalents if the ad market really tanks(Frankly, I for one would in some respects be relieved to be paying straight, rather than in personal data). Given their years of experience running their services on the comparatively thin sauce of advertising money, Google could still easily offer very competitive pricing.

    The people I would be much more worried about are the huge number of random third party websites that run ads in order to more-or-less break even on bandwidth/hosting. Because Google is big, and comparatively trusted, and offers services that most of its users use more or less continually(ie. I might visit "randomwebsite.com" once, or once every few months, but I'm likely to check a gmail account or do a bunch of google searches every day to every few days). If the ad market does in fact tank, Google, and similar large entities, will be able to just start billing directly without transaction costs eating them alive. Since micropayments are still more or less a pipe dream, the little guys won't be able to do the same.

    Having to pay $X/year for gmail would be a minor nuisance. Having large numbers of ideosyncratic 3rd party sites either dry up or move into walled gardens who would act as payment processors/aggregators(Hello iTunes!) would be a serious and negative change to the web.

    This is particularly a concern because, while Google is quite good at what it does, most of its offerings are in substantially commodified markets. Gmail is one of the better free webmail services out there; but it is hardly the only one. Even if all free webmail services dried up, pay webmail services of quite modest cost are also a dime a dozen. Our only "absolute dependence" on Google is exactly the same dependence on any email provider, the fact that switching email addresses sucks. In search, again, Google is good at search; but switching to a different search page isn't terribly difficult. A few legacy devices/programs that depend on some search API and cannot be usefully updated might be up shit creek; but everybody else would be fine. Android would probably suffer if its primary developer/main unifying backer disappeared or defunded the project; but there would be nothing stopping the core OSS components moving forward on the devices of whoever wanted to use them. The fact that all this has traditionally been free is handy; but switching to paying for it, either from Google or from somebody else, would be doable.

    It is the thousands of random little guys, occupying all the weird little unique niches, that would be more of an issue. Few of them are large enough to make subscription pricing reasonable, even if people would stand for that, and micropayment is going nowhere outside of walled gardens that aggregate the micropayments, which aren't a terribly encouraging development.

    1. Re:This seems like a nonissue... by Anonymous Coward · · Score: 0

      Yah! What he said!

    2. Re:This seems like a nonissue... by ljw1004 · · Score: 1

      Firms with advertising budgets? Their advertising budgets come from us the consumers.

      In the US about $400b was spent on advertising in 2008 [cite]. That works out at about $1500 per person per year.

      Of that $1500 extra that I'm paying each year (in higher prices for goods), some of it goes to inflict advertising on my eyeballs that I really don't want; some of it goes to line the pockets of Google and advertising agencies; a tiny trickle goes down to subsidize the websites that you want to look at; and only the tiniest portion goes on to subsidize the websites that I want to look at.

      It's wrong to think that advertising is a free way to fund websites.

  33. Re:Logical fallacy by Anonymous Coward · · Score: 0

    You are not very bright. Just because *you* don't care doesn't mean that *most* don't care.

    In fact, it's just the opposite. Most people do care because most people use at least one or more Google services on a daily basis. You're the odd man out here.

  34. Re:Logical fallacy by Rogerborg · · Score: 1

    Unfortunately, there isn't a mod for "Tiresome Bleeding Obvious Opinion that Every 2nd Poster Will Feel Compelled to Share", so we have to go with Redundant

    --
    If you were blocking sigs, you wouldn't have to read this.
  35. Re:OMG! Bailout. by delinear · · Score: 1

    Willem Buiter suggested some ideas to deal with the problem of "too big to fail". The tax ideas is quite interesting, but as always the problem is enforcing it without just driving the company oversees. There's also the concept of "too big to save", where the company exceeds too big to fail by becoming so expensive to bail out that it can't be saved (see what happened to the defaulting Icelandic banks, for instance), I wonder how long it would take Google to reach this point, and who would bail it out - the US or every country that has an interest in it not failing?

    I'm not sure "too big to fail" is such an issue in Google's case anyway. At the moment they have money to burn and they seem to be acting like a TBTF company on a mad spending spree, but if revenues fall it's easy enough to reign that in, it's similarly easy to reign in spending on data centres. it's not like advertising will suddenly drop off a cliff one day. If it goes away (and I find this unlikely, even today I was reading a report that traditional offline advertising boosts online conversions by up to 40%, so the idea that old forms of advertising are losing their relevance doesn't seem right), it's likely to be a gradual decline and Google and everyone else will have time to prepare/scale down/find a new model.

    I wonder if this is partially why Google is trying to get into the phone market and infrastructure, to mitigate "peak advertising".

  36. Sheesh, really/ by flattop100 · · Score: 1

    kdawson posts the stupidest stories on /. I'm going to categorically skip anything posted.

    1. Re:Sheesh, really/ by Anonymous Coward · · Score: 0

      You must be new here. We only read Slashdot for the comments.

  37. Re:Logical fallacy by Dun+Malg · · Score: 2, Insightful

    I have never used google docs, and never will.

    Hey, google docs is GREAT for tracking treasure and experience points for role playing games.... but yeah, I wouldn't trust it for anything else.

    --
    If a job's not worth doing, it's not worth doing right.
  38. Too Big to Fail? by D+Ninja · · Score: 1

    They said the same thing about the Titanic...

  39. Re:OMG! Bailout. by delinear · · Score: 2, Insightful

    How about we just let them fail and have other more agile companies take their place? Should have happened with the banks and automakers. Those were political payoffs though. (Think Saturn. They weren't unionized, but profitable.)

    Automotive, maybe. Banks are a trickier proposition, because so many other businesses rely on them for lines of credit, and their model was so incestuous that one or two big failures would bring down a lot of others, and while the banks might have deserved that, the customers arguably didn't. Not shoring up banks is a great way to sit back and watch your economy tank because nobody has the liquidity to move goods and services around.

  40. it you take out Google this sounds like TV by Dan667 · · Score: 1

    You do not see stories like this worrying about TV and it is all supported by advertising.

  41. Dear Blogger, by NonUniqueNickname · · Score: 2, Funny

    Yo momma so fat, Obama said she's too big to fail.

  42. Too big to fail? by Anonymous Coward · · Score: 0

    Kinda like your mom.

  43. Recursive Acronym BING. by 140Mandak262Jamuna · · Score: 4, Funny

    BING is a recursive acronym. Bing is not google.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Recursive Acronym BING. by imakemusic · · Score: 2, Funny

      Oh, I thought it was "Bing is no good".

      --
      Brain surgery - it's not rocket science!
    2. Re:Recursive Acronym BING. by Anonymous Coward · · Score: 0

      I prefer BING is no good.

    3. Re:Recursive Acronym BING. by The+Dancing+Panda · · Score: 1

      never realized that, but they love those recursive acronyms at MS. XNA, for example, is "XNA is Not an Acronym"

    4. Re:Recursive Acronym BING. by adf92343414 · · Score: 1
  44. Re:OMG! Bailout. by kaiser423 · · Score: 1

    News to me that they were profitable. They managed to barely eek out a profit some quarters while relying on some of the other GM network services to lighten the load. The brand name recognition was horrible, and demographics showed that their buyer pool was being hit extraordinarily hard (single, working mothers were their largest demographic) in the recession, and that they were going to dip back into being very not profitable.

    I agree with you with the whole let them fail deal. If we can't let them fail, then we should have bailed them out, parted them up and sold them to other banks.

  45. Hmm, unlikely by jbb999 · · Score: 2, Interesting
    The whole article depends on this statement which is presented without any evidence, and in fact I don't even have any clear idea what it even means?

    Eventually advertising will evolve into information, companies with products will go direct, they won't need go pay Google to reach them

    It all seems rather unlikely, I can imagine someone slowly taking away google's advertisign business but I don't see that advertising will suddenly disapear which is what this article seems to be based on

  46. Re:OMG! Bailout. by RingDev · · Score: 5, Informative

    (Think Saturn. They weren't unionized, but profitable.)

    Uhh, Saturn was unionized (UAW) and was only profitable for 1 year out of its entire existence (1993).

    Not to say that the union was the problem, but not having a union does not give you the able to ignore trends, consumer demands, and quality controls and still have a successful company.

    -Rick

    --
    "Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
  47. You don't deserve being called a geek ... by BESTouff · · Score: 1

    For replacing GMail, you can always use POP access to download your mail and keep it locally

    And loosing all your precious information, like in which folder it is, is it tagged as read, important, etc. ? No way.

    The only way to properly copy/move your GMail box is to use IMAPSync (or something alike, but IMAPSync is the best).

    For the truly paranoids, you can even regularly backup all your mail from GMail to another IMAP server (say, your own Cyrus imapd), so you can't be taken by surprise when Google pulls the plug.

    1. Re:You don't deserve being called a geek ... by dkleinsc · · Score: 1

      I resent your accusation, sir/ma'am, and hereby challenge you to fisticuffs.

      More to the point, your comment, while quite useful, doesn't in any way take away from my original point, namely that you shouldn't even need to depend on Google to keep your Google Mail. And since I manage my mail almost entirely locally to begin with, I never really concerned myself with copying tags or folders, I went with the simplest solution for what I was trying to do.

      --
      I am officially gone from /. Long live http://www.soylentnews.com/
    2. Re:You don't deserve being called a geek ... by GuruBuckaroo · · Score: 1

      And loosing all your precious information

      You don't deserve to be called a geek unless you can figure out the difference between "lose" and "loose".

      --
      Poor means hoping the toothache goes away.
    3. Re:You don't deserve being called a geek ... by An+ominous+Cow+art · · Score: 1

      Have you heard about the Lonesome Looser, beaten by the Grammar Nazi every time?

      (Sorry, was listening to the Little River Band earlier)

    4. Re:You don't deserve being called a geek ... by sznupi · · Score: 1

      What next, only people with social skills can be called geeks?

      --
      One that hath name thou can not otter
    5. Re:You don't deserve being called a geek ... by Anonymous Coward · · Score: 0

      And loosing all your precious information

      You don't deserve to be called a geek unless you can figure out the difference between "lose" and "loose".

      Is... is it the "o"?

  48. Just like ads on TV went away with Pay TV? by Nzimmer911 · · Score: 1

    The advertising bubble will pop right after people stop acting like sheep. So long as the majority of consumers do what they are told to do advertising dollars are safe, and so are our "free" Google services. In reality they aren't free, it's a free market barter of our usage information for their tools and apps.

  49. We know what that means: by Anonymous Coward · · Score: 0

    "to big to be allowed to fail".

    The banks/insurers have demonstrated that "to big to fail" does not mean they can't fail.

  50. 'too big to fail.' by Anonymous Coward · · Score: 0

    'too big to fail.'? Say that to the Roman Empire...

  51. Re:Logical fallacy by Anonymous Coward · · Score: 0

    Some dumbass mods are on today. I've been seeing this on a few threads...

  52. Split big companies by Tablizer · · Score: 1

    Most innovation appears to come from small and medium companies. Larger companies tend to spend most of their resources protecting their turf using their size as their main weapon, not innovation. Microsoft, GM, and IBM (of 70's) are probably the poster-boys of big-but-stagnant companies. Sure, IBM of the 70's pioneered some novel ideas, but not in proportion to their size. Mini's and micro's were where most of the action was. Microsoft gets a lot of credit for ideas that they actually stole or bought from rivals.

    Japan used to protect its domestic car industry. However, it had about a dozen companies competing with each other *in* Japan, and this is where the current giants such as Toyota, Honda, and Nissan came from. Having a dozen companies made them more competitive than the US Big-3. The Big-3 tended to be clubby, making them lethargic. By some accounts, if an ad attacked a rival's Detroit brand too harshly, a "gentleman's agreement" was made between CEO's to back off. Having 12 instead of 3 car co's made a noticeable difference.

    The right-wing side of our government likes to talk about the power of competition, yet don't actually back it because they let companies grow too large in the name of non-government-interference. The problem is that these two goals may be in conflict. (Democrats are only marginally better in this regard, I should point out, perhaps because of the influence of heavy lobbying.)

    Further, splitting a company is not necessarily punishing a company. It just becomes two medium-sized companies instead of one big one. It may bother some in upper management who want an empire, but screw them. Having a vibrant and diverse market-place is more important, and the evidence is that splitting works. Perhaps the "splitties" should be given nice tax breaks for a few years to make the transition a bit more pleasant.

    1. Re:Split big companies by LWATCDR · · Score: 1

      Yea what did Xerox PARC, Bell Labs, Fairchild, or Texas Instruments every do innovative?
      I mean the transistor, Unix, the C programing language, object oriented programing, the GUI ,and the IC where no big deal.
      Never mind.
      Just one of those silly statements that flows on slashdot. Bell Labs and Xerox PARC did more fundamental research than you will ever know. Most of what they did was so far out that it was decades before a lot of became practical. BTW that was a good thing because the patents where long expired. Bell Labs was a great example. Because Bell was a government regulated monopoly they had to license everything for dirt cheap.
      Innovative products come from small and medium companies. Innovative technologies often come from large institutions.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    2. Re:Split big companies by Tablizer · · Score: 1

      Many of those "big company" inventions you list were not developed into successful commercial products within the company. And Fairchild was not "big" at the time IINM.

      It was fashionable for big technology co's to have big R&D lab(s) that let them do some blue-sky research. And they did indeed come up with some novel ideas and inventions. However, they often failed to go the next step and turn them into marketable products. Xerox's GUI products cost an arm and a leg. It was usually cheaper to just live with CUI's or use older-technology CADD etch-a-sketch-like terminals if pointing was needed. (Apple Lisa also made this mistake.)

      Big "invention factories" are generally not commercially successful because of their disconnect with real customers.
         

    3. Re:Split big companies by LWATCDR · · Score: 1

      You are only talking about Xerox. Bell did get transistors, lasers, fiber optics, and many other technologies out into the hands of customers. The thing was that Bell Labs customer was AT&T. It was forced to licenses those technologies to other companies because it was a monopoly.
      Xerox blew it big time with the GUI but the other companies all did get that tech out. As I said breakthrough tech often comes from big companies small companies often take that tech and make break through products. You must have booth.
      Take Apple as an example. They create good and innovative products but really contribute very little in the way of real tech. Heck even the new "Apple" chip is using an ARM core.
      Intel and AMD produce a lot innovative tech and get that out products but those products are too us just faster CPUs and in AMD's case GPUs.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    4. Re:Split big companies by Tablizer · · Score: 1

      It was forced to licenses those technologies to other companies because it was a monopoly.

      And if it wasn't *forced*, the transistor etc. may have languished for much longer.

      Microsoft's big R&D lab has spent many billions with almost nothing to show for it.

      In general, a higher proportion of innovation comes from smaller companies. And the big "corporate research lab" has been producing less and less over time. They got the medium-hanging fruit in the 40's through 60's, but don't seem as affective anymore as integration of technology has become the bottleneck instead of raw stand-alone ideas, such as the transistor. Closed-door labs are not carrying their weight anymore.

    5. Re:Split big companies by LWATCDR · · Score: 1

      I can give you more examples. CDs from Phillips is one.
      You say that Microsoft's big R&D lap hasn't produced anything? Sync? And a lot of what they research may be in many of the different products that you may use from Microsoft. Also some of it may come out in ten or twenty years. That is the point of long range research. Things just don't always spring to life overnight. Some projects can take decades.
      It doesn't matter because I have given you example after example of "Big companies" producing amazing stuff that we use every day. All you spout is unsupported opinion.
      And no the transistor would not have languished. The Military wanted them yesterday to replace tubes in everything from radar, radios, sonar, to the first computers. TV was getting ready to take off. The market was huge and the transistor was the answer.
      No I say you need both and have given examples of it. As I said Intel, AMD, and IBM today are all pushing things tech at a fast rate and getting products in to the hands of customers. The New I7, AMDs new Fusion coming soon, and IBMs latest revision of the Power line all have a pile of new tech from each of their labs.
      Give me as many examples outside of software where new tech has come from small companies that match what Bell Labs, Xerox, TI, Intel, AMD, and IBM have done.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    6. Re:Split big companies by Tablizer · · Score: 1

      Julius Edgar Lilienfeld invented the transistor, not Bell Labs. Bell did create a practical version, though. Some say the manufacturing techniques of Lilienfield's day were not up to the task. And what's so great about MS Sync? I'm done arguing. Readers can do their own exploration of the topic.

  53. Bullshit by inode_buddha · · Score: 1

    Ya know what? I remember when AltaVista, Yahoo, and HotBot were too big. AOL was too. Notice how the advertisers always find someplace else to go, they always go to whatever the latest hot new thing is. So no, I don't think there's anything new to see here.

    --
    C|N>K
  54. Re:OMG! Bailout. by dubbreak · · Score: 1

    How about we just let them fail and have other more agile companies take their place?

    Exactly. It's supposed to be survival of the fittest. Bailing out big companies is comparable is like keeping a comatose obese 89 year old man (who's just had his 3rd heart attack) alive on life support. At that point you're doing it for the warm fuzzies of making his family feel better.

    --
    "If you are going through hell, keep going." - Winston Churchill
  55. Re:Logical fallacy by ElectricTurtle · · Score: 1

    FPs get karma burned. You must be new here. Also what Rogerborg said.

    --
    I support the Slashcott and will not be reading or commenting from 2/10/14 to 2/17/14. Beta is steaming pile of dog shit
  56. This is more a Google problem, than a public one.. by HerculesMO · · Score: 1

    Realistically, if you have only one main source of revenue it is a concern that if you lose your crown there (which is not impossible in the search world), then the rest of your company comes falling down.

    For a company like mine who looks at Google apps as a potential for change, we look at profitability of the company. People are enticed by the 'geek friendly' nature of Google, but forget to realize that if their one revenue stream is cut somehow, that it would adversely affect us in a very negative way. Already there has been some downtime, and for our business we'd require a lot of custom work Google has already had to do for others because their product lacked.

    When they get profitability on multiple fronts like Apple, or Microsoft, perhaps it is more worth looking at their offerings. But from our point of view right now, the risk is too high, the products too immature, and the benefit not there.

    Maybe in another 5 years or so.

    But jeez, I really don't want to say "Let me Bing that for you" or "Let me Yahoo that for you" because it just doesn't roll off the tongue the same way.

    --
    The price is always right if someone else is paying.
  57. Re:Don't worry, BING will save the world if G fail by santax · · Score: 1

    I can not, will not, do my searching without image-search and the option to actually see what I'm looking for! So bing is a no-go for me :'(

  58. Re:OMG! Bailout. by RulerOf · · Score: 1

    Maybe there should be a limit on market cap so that no company is ever allowed to get to be too big to fail.

    Perhaps we should repeal Sarbanes-Oxley instead and save some money on companies' bottom lines. I've heard that SOX adds 4% to operating costs, and the funny thing about it is that it was enacted, reflexively I may add, in the wake of Enron and Worldcom, which, when looked back upon under the light of SOX, would have likely happened the same way anyway.

    --
    Boot Windows, Linux, and ESX over the network for free.
  59. Google and money by zogger · · Score: 1

    Google could make money any number of ways. They could open their own online everything store, and take a cut, Googazon. They could offer ad free search for so much a year subscription. They are already getting into the phone business, and could extend that to netbooks, etc. ISP business as the recent article outlines. Hosting services. Heck, how about scientific journals that are open to the public for much more reasonable fees than what the current bigdogs charge? General news, and keep undercutting these proposed paywalls that certain of the other large news orgs will be going to. They could go into the alternative energy business in bulk, sell electricity, or even sell solar arrays, stuff like that. Put up their own huge windchargers.

      How about a googlemobile? These guys are interested in all sorts of cool stuff. They have enough presence to get their own brand of electric vehicles out there if they wanted to. Googlemusic, make offers to bands to host and sell their tunes for like reasonable cheap, like a dime instead of a dollar, with a 50/50 split with the musicians. I mean geez, if you got buhzillions in cash right how, there are any number of interesting offshoot businesses you could get into, and by keeping margins really low, they could get market share..

    They won't be stuck on advertising alone for income.

  60. Replacing Chrome Frame? by tepples · · Score: 1

    I went through with my new years resolution to remove google from all my browsers.

    As of right now, obsolete versions of Internet Explorer still account for roughly 35 percent of web usage share: 20% IE 6 and 15% IE 7. In order to deploy a web application that works on both downlevel Internet Explorer and standards-based web browsers, you can A. spend time and money working around all of IE's CSS bugs, file format deficiencies (no real XHTML, no SVG), and lack of new elements such as <canvas>, or embed a browser within a browser. The ActiveX browser control based on Gecko appears to be unmaintained for years, but Google offers one called Chrome Frame. So what do you recommend that sites hosting web applications use instead of Chrome Frame?

    1. Re:Replacing Chrome Frame? by maxwell+demon · · Score: 1

      Isn't Chrome Frame under an OSS license? That means, if Google fails, any company or individual can use the code, and if needed also develop it further (or hire someone to do so).

      Also, maybe the reason why the ActiveX control isn't maintained any more is exactly because of Google Frame. So if Google Frame gets unavailable for whatever reason, who tells you that the ActiveX control won't get a new life?

      --
      The Tao of math: The numbers you can count are not the real numbers.
    2. Re:Replacing Chrome Frame? by tomhudson · · Score: 1

      Simple - use the KISS formula. Don't try to use html+css as a page layout program or as the ONLY way to deliver an application, and +99% of your problems simply disappear.

      Some simple scenarios, taken from real life:

      1. "But it doesn't look the exact same in [insert browser version]!"
        My response to that is "Who gives a sh*t?" Really. If your site is dependent on "to-the-pixel positioning", then why not go all the way and publish it either as an imagemap or a pdf? Because you obviously think that content takes a back seat to presentation.
        Response: "You're being stupid!"
        "Well, talk about the pot calling the kettle black ..." :huh:
      2. "I want it to do this ..."
        "Then make it into a network-enabled Java or python or tck/perl or whatever application, because the browser isn't the best platform for that ...
        "But I want it to run in a browser!"
        "And I want a bazillion dollars. And a pony!" :shrug:
      3. "How come it doesn't work properly in [insert browser version]."
        "Because that version has a bug."
        "But it HAS to work in that version! Work around it!" (translation - that's the version *I* use)
        "Well, Sunshine, you go file a bug report and convince them to fix it. This is a documented bug, and they can't/won't fix it for me and for the million other people who are having problems with it, but I'm sure they'll listen to you ..." :sarcasm:
      4. "I just checked. They do it, so why can't you? You're not as good as them?"
        "Look again - they're NOT doing what you said. You just assumed ... again ..." :rolleyes:

      Browsers are not necessarily the optimal platform for every networked application. Unfortunately, too many "programmers" are one-trick web-monkeys. When all you have is a browser, everything looks like it needs to be hammered into a web page.

      That is going to change over the next decade ... the problem being that, like most paradigm shifts, people won't recognize it until after it's well under way.

    3. Re:Replacing Chrome Frame? by tepples · · Score: 1

      Isn't Chrome Frame under an OSS license? That means, if Google fails, any company or individual can use the code

      It would likely fall unmaintained.

      As for companies: Google's biggest competitor is Bing (and Yahoo! which uses Bing results). Bing's parent company, Microsoft, wouldn't want to promote Chrome Frame because its existing browser (IE 8) competes with Chrome.

      As for individuals: IE silently fails to run ActiveX controls that lack an Authenticode signature chain verifiable to a certificate authority on Microsoft's root certificate list. That's $200 per year to the CA and more money to the state because Authenticode certificates must be issued to a corporation or LLC, not to an individual. Stop paying the CA, and you can't update your browser control, not even to fix security holes.

      Also, maybe the reason why the ActiveX control isn't maintained any more is exactly because of Google Frame.

      Definitely not. There were several years of gap between the end of Mozilla Frame and the start of Chrome Frame.

  61. Caste != class by tepples · · Score: 1

    isn't it funny how we so desperately try to avoid the Caste System that foreign nations use only to have created one ourselves under a different name?

    Caste is by birth. Class is at least supposed to be based in part on effort.

    1. Re:Caste != class by Monkeedude1212 · · Score: 1

      I know Caste != Class, in theory, but look at it in practice. The stories of those moving from lower class to upper class are few and far between.

  62. Nothing is ever too big to fail. by SecurityGuy · · Score: 1

    Really, people, get over yourselves, stop the hand wringing and cries that the sky is falling. Big companies have failed. Countries have failed. Empires have failed. We rebuild. In fact, we build something better.

    The alternative is propping up things that actually aren't working. GM. Most of the airline industry. If Google fails, it will introduce a massive wave of opportunity for entrepreneurs out there who have ideas that they can't pursue now because the threat that Google will eat their lunch is too great.

    It's entirely possible companies can be too big, in the sense that they cause problems for the economy, but they are never too big to fail.

  63. Re:OMG! Bailout. by Anonymous Coward · · Score: 0

    You could have bailed out the customers of the banks and let the banks themselves fail.

    And we should have shot the board of directors of those banks, on live television.

  64. Super Bowl interstitials vs. banner blindness by tepples · · Score: 1

    If they don't, they throw it away on the Superbowl, where the audience is 100M, and $3M an add, so that costs $.03 for each person who sees the add

    The advantage of advertising on television is that it's interstitial and therefore demands more of the viewer's attention than a web ad. TV users are far less likely to avoid channels that use interstitial ads than web users. To extend the analogy to televised sports, the common web ads are more like the billboards on the sidelines: easy to ignore.

    1. Re:Super Bowl interstitials vs. banner blindness by TheLink · · Score: 1

      And here's another thing. I've watched very many more Superbowl ads than I've watched Superbowl games.

      FWIW, I don't even watch those ads on TV or in the USA :).

      --
  65. Re:And of course, Google hasn't even considered th by Anonymous Coward · · Score: 0

    That's why there's no such thing as Google for Domains. No such thing as the Google Search Appliance. Google Checkout? Figment of the imagination.

    What % of revenue are these things?

    And as for advertising not being a sustainable form of revenue - you'd better tell that to all the world's television and radio stations. They think that's formed their core business for decades.

    You must be living in a hole somewhere?

    "Good programing is expensive," Rupert Murdoch, whose News Corp. owns
    Fox, told a shareholder meeting this fall. "It can no longer be
    supported solely by advertising revenues."

    Over-the-air broadcasts are subsidized in part by revenue from pay-tv streams from stations that fall under the same corporate umbrella (Disney, ABC, etc).
    Local affiliates have over the past few years battled pay-tv sources over revenue streams, asking for more and more to carry their signal.
    Parent companies are also looking to cash in on the affiliates asking for paybacks on what the affiliates receive -- if the parent companies don't get revenue from pay-tv sources from their affiliates, they may implode the free tv model by becoming a pay-only channel, leaving the affiliates to come up with their own content.

    To say ad revenue alone is sustainable for free content is near sighted...

  66. "Too big to fail" in context by HikingStick · · Score: 1

    The concept of "too big to fail" pertains only to those financial concerns that have been allowed to get so large that their failure would have catastrophic affects on the economy. While we saw many financial giants fail this year, the "too big to fail" aspects came into play in the way regulators and the Federal Government worked out deals to stem total collapse of our financial system. With Google, that will never happen because the nature of the business is completely different.

    Google is not critical to the financial markets in the way the big banks and insurance companies were. When big financial companies fail, they can create a cascade effect that can take out little financial companies with them. When a company like Google fails, there are dozens if not hundreds of companies (large and small) in the free market that are waiting in the wings and ready to pounce for a piece of the pie.

    --
    I use irony whenever I can, but my shirts are still wrinkled...
    1. Re:"Too big to fail" in context by DragonWriter · · Score: 1

      The concept of "too big to fail" pertains only to those financial concerns that have been allowed to get so large that their failure would have catastrophic affects on the economy.

      No, it doesn't apply only to businesses in the financial industry, that's just one of the two industries in which it was most recently applied (the other being the auto industry.) Its also, not long before that, been applied in the airline industry (and, farther back, in both the airline and auto industry previously.)

      (Of course, the important thing to note about it is that the idea is fundamentally fallacious from the start, its just something that lobbyists for any firm that is big enough to sell the concept uses to justify getting bailouts at public expense. Any profit-maximizing business would want to put someone else on the hook for its risks while retaining all the upside, and those that have the resources to sell the idea that they are "too big to fail" are more likely to succeed in doing that. So Google will be "too big to fail" in the same sense that financial giants, domestic automakers, and domestic airlines have been at previous points in history if, and when, they successfully lobby the government to be treated that way. The phrase has no substance beyond that.)

  67. Re:Don't worry, BING will save the world if G fail by sorak · · Score: 1

    So, if the rumors about Bing being an acronym for "Bing Is Not Google", then what happens when a recursive name collapses in on itself?

  68. Subsidized by another division by tepples · · Score: 1

    That's why there's no such thing as Google for Domains. No such thing as the Google Search Appliance.

    The R&D on those is largely subsidized by the advertising-supported Google Search indexing of the public web.

    1. Re:Subsidized by another division by jimicus · · Score: 1

      Do you have any particular source for that or is it speculation?

      Reason I ask is that outsourced email is a big business these days and Google seem to be signing people up at a rate of knots. I did the arithmetic for my own employer and concluded that Google worked out rather cheaper than insourced - even if you ignored my own wages. It was something like a third the cost of most hosted Exchange providers.

    2. Re:Subsidized by another division by tepples · · Score: 1

      Reason I ask is that outsourced email is a big business these days and Google seem to be signing people up at a rate of knots.

      Was Google doing this before Gmail was out of the invite-only beta?

    3. Re:Subsidized by another division by jimicus · · Score: 1

      Not that I'm aware of, but that doesn't mean that Google for Domains cannot pay for itself now.

  69. "By fall 1921 the depression was over." by circletimessquare · · Score: 3, Insightful

    LOL

    you forgot to mention the grinding pain and poverty of the general population because of that for years

    your attitude seems to be "malaria? well then lie in the bed with fevers and chills until its over. forget this quinine crap, suffer like a man! walk it off!"

    you bail these companies out to save a lot of common people who did nothing to create this horrible mess form a lot of financial pain

    THAT'S the point of the bailouts

    not because we like to save banking asshats from themselves

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:"By fall 1921 the depression was over." by hypergreatthing · · Score: 1

      So... how exactly does giving out money that isn't supposed to be spent that way make it all better?

      So they can die out in 5 years instead of immediately?

    2. Re:"By fall 1921 the depression was over." by commodore64_love · · Score: 2, Insightful

      >>>you forgot to mention the grinding pain and poverty of the general population because of that for years

      ???. What pain? The umemployment rate dropped below 2% (lowest point in history) and the decade became known as the Roaring 20s. It was a great time to be an American.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    3. Re:"By fall 1921 the depression was over." by AthleteMusicianNerd · · Score: 1

      Who did these bailouts help? It's been nearly 1.5 years since they started, and we have rising unemployment, rising health care and education costs. Prices of everything else are holding steady even though they should be falling, which is effectively inflation since wages are down. Meanwhile you had $4 and $6 million bonuses for Fannie and Freddie CEO's, as if it took some special skill to lose hundreds of billions. Execs of other failed institutions are taking $1 mil+ bonuses.

      The only argument our elected officials can come up with to defend this massive failure is "It would have been a lot worse otherwise". Well, if they didn't bail these failed institutions out, it would have been a lot worse for those failures who took huge bonuses. You need to think about where this $1.5 trillion so called stimulus came from.

    4. Re:"By fall 1921 the depression was over." by nedlohs · · Score: 1

      So you are claiming that the 1920s were "grinding pain and poverty".

      Sure it all ended in tears when the speculative bubble burst, but the years following that 1920-21 recession weren't called the "Roaring 20s" for nothing.

      And that might be the reason for bailouts, but since they don't actually work to do that all you get is the make the bankers rich side effect.

    5. Re:"By fall 1921 the depression was over." by natehoy · · Score: 1

      Fine, then the government allows bankruptcy to happen, but does so in a way that protects the innocent to the greatest extent possible.

      If the banksurance companies and inbankvestment firms and all these complicated messes go under, there is still financial instrumentation behind the veil. People have mortgages, and car loans, and bank accounts, and other stuff. The financial institutions themselves also have expensive saleable assets, like corporate offices, real estate, and corporate cars and jets.

      Mortgages and other loans are still fine - no one loses their house. Well, OK, a few do, and that's unfortunate, but fewer than we had this time around. Put all the mortgages into the receivership pool and let other banks bid on them. A new bank will pay the court to take over the profitable ones, and those profits plus the failed bank's assets are used to prop up the unprofitable ones and get them parceled out to a bank that knows what they are getting. Still costs a shitload of money, and you don't save everyone's houses, but it costs less than bailing out a bank and more people stay in their homes.

      Banks go bye-bye, their CEOs and management employees who pulled all this hokum get their assets seized to the extent that SOX allows. The rank-and-file bankers find new jobs in the banks that expand or form to fill the void. We still need bankers. Always will.

      The banks have been screaming for less regulation for decades. We gave it to them. They used that freedom to play games and cheat each other with unnecessarily complex financial instruments. Then they blackmailed us with "we're too BIG to fail."

      They need to learn from their mistakes and be taught that they CAN fail if they mess up, or we need massive sweeping new regulations so we can protect the taxpayers from something like this happening again. The banks are either free to do as they like and must suffer the consequences of their mistakes, or must be under a nanny state microscope to prevent them from playing fast and loose and expecting me to foot the bill next time they screw up. Pick one. I lean toward less regulation and no chance of bailout, but I've almost stopped caring which.

      --
      "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
    6. Re:"By fall 1921 the depression was over." by Anonymous Coward · · Score: 0

      You make a lot of good points, but your sense of recent history is very much screwed up. "Too big to fail" (and so TARP) didn't mean the banks saying "We're rich, so we want you to give us low interest loans so that we can survive our liquidity problem". It meant that the government demanded that banks took on loans, so that the banks counter-parties wouldn't go bankrupt, and forced management to move.

      Bank A takes on a deal with a European bank B. Bank A fails, and can't pay bank B the billions it owes. Bank B was counting on that money, and now it doesn't have it. Now, not only is Bank A bankrupt, so is Bank B (or close to it). What happens if Bank A made similar deals with C, D, E, ... and dozens of others? The world's supply of credit dries up.

      You will also notice that the hardest hit of the banks had their management changed. That is as close to "holding them responsible" as legally possible, unless criminal charges are filed. A new management team means a new set of people responsible. If Citibank or whatever had failed, its assets would have just gone under the management of some other bank anyway. Well, the point I am making is that "the new Citibank" is another bank. A bailout avoids the expense and overhead of liquidation. What a surprise: spending money to make an unprofitable sale won't help a failing financial position!

      You should also notice that banks are paying interest on those loans. They are bona fide loans. Some of the healthier (but still hard hit) banks were on a cusp. They wanted to refuse the TARP money, but the government forced it on them in case the credit crisis continued to grow. Banks are paying these loans back. Admittedly, some loans will default. But that is always true in the money market.

      The money market is the biggest market in the world. Too important to lose over a few guys' gambling addiction.

    7. Re:"By fall 1921 the depression was over." by Anonymous Coward · · Score: 0

      Does nothing of the governmental proceedings of the past thirty years make you wonder whether the government gives a flying %^# about "common people who did nothing to deserve this" ?. It's all politics ie its all money in politicians pockets.

  70. Most should not have been bailed out. by LoyalOpposition · · Score: 1

    This is written from a monetarist's perspective, since there are no more Keynesians of note except for congress, and then only during budgeting debate. The banks had to be bailed out. The reason the banks had to be bailed out is that banks are the way the country increases its money supply. I know many people won't believe this, but when banks make loans then the money from the loan doesn't come from the vault and isn't withdrawn from an account. It's newly created money expressly for the purpose of making the loan. The only semblance of a withdrawal is that a fraction of that money, usually about 10%, has to be earmarked as required reserves from the money the bank has on deposit with the Federal Reserve System. As a corollary, every time you make a payment, then that money is destroyed. That doesn't mean that the dollar bills that you used to make the payment get destroyed. It just means that ten percent of that is no longer earmarked as required reserves.

    One symptom of the recent economic crisis is that the banks stopped making loans. Money was no longer being created. At the same time, though, people kept making payments on their loans. Mostly. That means that the rate of destruction of money was greater than the rate of its creation, and the money supply was declining. Another symptom is that cash in the vault grew greater than that needed for day-to-day operations, so banks started depositing that with the Federal Reserve System, making their reserves grow in excess of their reserve requirements. Those dollar bills were no longer in the pockets of people wanting to buy things, and those loans were no longer in the checking accounts of those people, so we were on the precipice of another depression.

    The problem congress faced was coming up with a way to explain that to the American people. "Increasing the money supply" doesn't resonate with the taxpayers who were going to have to pick up the tab. "Avoiding a depression" doesn't go far enough to explain the situation. "Too big to fail" on the other hand works. Taxpayers could understand that the banks were being bailed out because of all the people who were going to lose their jobs, plus it's nice to get to avoid a depression. The problem didn't come until later. Chevrolet and Chrysler tried to fail, and they were bigger than any of the banks. Plus, the people they employed were much more visible. Surely, if the banks were too big to fail then the auto makers were. It didn't hurt that the auto workers were voters, so they got bailed out too. After that, though, who doesn't deserve to be bailed out? Anyone laid off is going to have a really hard time of it. Besides, why shouldn't a family man get some help from government, when the bankers are awarding themselves million dollar bonuses out of the bailout money?

    So, short term, the banks had to be bailed out. Long term, though, we should change our monetary system so the banks can be allowed to fail. We've had the current system so long that it's hard to imagine a different system, but there are other systems. One such system is outlined in Milton Friedman's "A Program for Monetary Stability."

    ~Loyal

    --
    I aim to misbehave.
    1. Re:Most should not have been bailed out. by BlackCobra43 · · Score: 1

      Your post is an oasis of rationality in a wasteland of "OBAMA'S COMMUNISM MIND RAYS CAUSED THE GREAT DEPRESSION". I only wish I could both tell you and mod you up.

      --
      I never spellcheck and I freely admit it. Save your karma for more worthwhile "lol erorrs" replies
  71. Largeness Matters Not by Tarlus · · Score: 1

    The bigger you are, the harder you fail.

    --
    /* No Comment */
  72. {{db-nn}} by tepples · · Score: 1

    At least when you search for something in Wikipedia you get to a topic, not an advert.

    Either that or a deletion log entry stating that your topic is "non-notable".

  73. Re:OMG! Bailout. by fuzzyfuzzyfungus · · Score: 1

    It isn't even clear that the sort of business that Google is in could be subject to "too big to fail"(in anything other than the sense based strictly on lobbying power). The trouble with the financial sector is that it can easily develop gigantic, volatile, incestuous, and substantially secret background interactions that allow problems in one area or entity to spread rapidly and unpredictably to others. Further, because so many of the various assets and liabilities in that business were mathematical constructs with assorted perverse properties, it was entirely possible, and frequently happened, that an entity's assets or liabilities could fluctuate wildly in short spans of time

    Google, on the other hand, is in the fairly boring business of converting electricity, computer hardware, and technical expertise(all commodities with fairly predictable and well behaved prices) into various sorts of web services that they can use to sell ads or(currently to a lesser extent) sell directly. They are nowhere near as tightly coupled to either their suppliers or their customers as the financial cowboys were, and the prices of both their inputs and their outputs are nowhere near as unstable.

    If they were to slowly go out of business, their customers could simply migrate away(switching the URL you type in to do a web search is trivial, migrating a mailbox to which you have IMAP or POP access isn't hard, buying ads from somebody else isn't rocket science, Android's core components are OSS, so that could stagger on as long as anybody is still interested), as could their suppliers(making whitebox servers for Google is pretty much the same as making whitebox servers for anybody else, selling electricity to datacenters is pretty much the same no matter who owns them, programmers and sysadmins float around all the time).

    If they, somehow, went out of business overnight, things would be pretty disruptive for a while(millions of people unable to access their email would be ugly); but, even there, the incentives would be overwhelming for whoever was in charge of the winding down and selling off to do the least disruptive thing(ie. if you just sold Google for scrap, you'd get peanuts on the dollar. Used servers are pretty boring, excess datacenter capacity isn't wildly exciting except at a discount, there are probably some interesting patents, and a bit of office space. If you sold it off at a service level(ie. spin a division off to continue running their paid business stuff, offer all their free customers the option to either upgrade to that or pay a one-time fee for one more week of access to their data so they could migrate away, then sell the remains for scrap, you would get a lot more).

    Even if google were larger than they are, they just aren't volatile or tightly coupled enough to be "too big to fail".

  74. Gmail invented them? by Ilgaz · · Score: 1

    IMAP and IMAP integrated Webmails like fastmail.fm exist for ages... Please, stop this idiocy... At least on Slashdot!

  75. Fixed that for you by Locke2005 · · Score: 1

    Have we reched Peak Advertising? You misspelled retched.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  76. Re:Logical fallacy by Ltap · · Score: 1

    Not for long. There's some evidence that they're adding video rentals to Youtube to try and turn it into something Hulu-like.

    --
    Yet Another Tech Blog
    (but so much more, including game and movie reviews)
    http://yanteb.peasantoid.org
  77. It's not about being too big to fail by nexttech · · Score: 1

    It's about whether or not you can convince a bunch of idiot politicians that you are too big to fail

  78. Re: False Dilemma by Anonymous Coward · · Score: 0

    It would seem a false dilemma to me. The heavily-debted and mismanaged companies should be dead, but the innocent should be covered. It's not really that hard: if we had a decent social security structure that would be the norm, and not something that would need to be devised after the fact.

    We cooperate as a society to give the individual protections like that, but the corporations and their stakeholders are supposed to be rich enough to take the risks they are taking. In other words, means test the safety nets.

    But no, we shouldn't be bailing out the AIGs and GMs of this world.

  79. "Natural Born Clickers" vs. Google by Animats · · Score: 4, Informative

    Read "Natural Born Clickers, the ComScore study referenced in the article. "Only 8% of Internet users now account for 85% of all clicks". And that 8% has lower than average income and doesn't buy much on line.

    The basic problem with Google's business model is not a killer problem for Google. It's for all those sites sucking off the "Google Content Network" teat. Ads on search results have value because they're presented at when the user is looking for something. Random ads on web pages aren't that valuable to advertisers. Most advertisers run them because Google's AdWords systems bundles them with search ads. (Advertisers can opt out, but the opt-out checkbox is hidden and doesn't opt you out of everything.) Worse, Google charges the same price for a click on a search result ad and a Google ad on some random site, while studies show that the search result ad is worth maybe 20x the value of the ad on some random site.

    Amusingly, Google offers a lower price for the "content network" ads, but they only tell advertisers about it when they try to opt out of the "content network" program.

    The big advertisers have figured this out. Note how few Google ads on random web sites are for major brands. Google tries to keep advertisers from developing metrics to measure click-through value; the AdWords contract prohibits advertisers from sharing their click stats. But enough information has leaked out that advertisers are getting wise to this. There's now a Content Network Cleanser product to kick bottom-feeder sites out of an advertiser's campaign. But it's retrospective; you pay for useless clicks, then find out about them and block those sites.

    A shakeout is coming. As more advertisers get wise to the uselessness of the "Google Content Network", they'll opt out, while keeping their search ads. Google will have to cut the price for ads on third-party sites. This will put the screws on all the sites whose entire revenue stream comes from those ads. (Like Slashdot.)

    This won't kill Google, but it may cut into their revenue.

    1. Re:"Natural Born Clickers" vs. Google by larry+bagina · · Score: 1

      I tried running some adwords a couple months ago (google gave me a $100 credit, not my money!). The content networks seemed to be a major waste of money. Lots of clicks, lots of incentive for click fraud, no way to tell why my ads are showing up, no return on investment. With search page ads, i can see what keywords are being used and make sure the ads are relevant. Assuming you're doing a reasonably intelligent campaign, people are searching for what you're advertising.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    2. Re:"Natural Born Clickers" vs. Google by Anonymous Coward · · Score: 0

      Sites have ads? Ever since getting Ad blocker on Firefox I've forgotten how the web is 'supposed' to work.

  80. Sounds idiotic by HermMunster · · Score: 1

    There's nothing new here. Too big to fail really doesn't apply. This sort of FUD has been spread time and again. Move on.

    --
    You can lead a man with reason but you can't make him think.
  81. Meh by AP31R0N · · Score: 1

    If Google collapses it will be like the death of a whale in the ocean. There will be a feeding frenzy picking its bones clean. At first it will be many little critters, and some bigger critters gobbling up market share and assets. Then the better nibblers will consume the weaker. Eventually we'll have something Google-like as king of the heap.

    When the .com boom happened there were many tiny companies creating markets out of thin air. Some of those markets were worth something, others were not. Some of these companies had good leadership, some were in the right place at the right time. The weaker companies died off and the strongest thrived.

    --
    Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
  82. Re:OMG! Bailout. by Grishnakh · · Score: 2, Insightful

    and while the banks might have deserved that, the customers arguably didn't.

    Right. That's why the government set up the FDIC long ago, to protect bank account holders in case of a run on the banks.

    If we're just going to bail out the banks when they screw up, then what's the point of having an FDIC?

  83. Bankruptcy works if it is allowed to happen by zogger · · Score: 5, Insightful

    All those car factories would still have existed, just with new owners now. They could still make cars, or perhaps something else. They would have needed workers, and would have been in a position to offer a fair, but less ridiculous salary and benefits package for factory work.

        A real bankruptcy and liquidation is that, stuff gets sold, the new owners use it. Stockholders would have been taught a lesson that they need to do due diligence on their executive employees better, management would have learned you can't be stupidly top heavy, and the rank and file boys would have realized they need to not expect as much as they think they are worth, not in a global economy.. So all around, it would have been better for that to happen, long range.

    I feel the same away about those bloated tick parasite casino banks, they should have been allowed to go bankrupt, then we could have sorted out what all those scam paper financial products are really worth, which is..not near as much as they contend now. I think society has hit "peak wealth leeching" with those guys.

    Ya, it would have sucked a little for a couple of years, but the resulting economy would have been MUCH better. Less stupid overpaid fatcats sucking out of the system, more middle class actual productive wealth creation jobs back.

    As it is now, all they have done is reward those who failed in the first place, and given them incentive to just follow the same failed policies. Quite dumb really. Slap this generation and the next several in debt for this to happen, too. That's not dumb, that's outright criminal.

    1. Re:Bankruptcy works if it is allowed to happen by wwahammy · · Score: 1

      I think the stockholders of GM were taught a lesson; they don't have stock anymore.

  84. stupid slashdotters... :) by heatseeker_around · · Score: 1
    interesting remark from Dave, the blogger that has written the 3 lines article, replying to a comment :

    " I let this one idiotic post pass through to give you all an idea of what kind of assholes show up when you get Slahsdotted these days. Dave"

  85. Re:OMG! Bailout. by jimrthy · · Score: 1

    Automotive, maybe. Banks are a trickier proposition, because so many other businesses rely on them for lines of credit, and their model was so incestuous that one or two big failures would bring down a lot of others, and while the banks might have deserved that, the customers arguably didn't. Not shoring up banks is a great way to sit back and watch your economy tank because nobody has the liquidity to move goods and services around.

    Maybe that's a hint that we should re-think this whole house-of-cards/smoke-and-mirrors economy we have going?

  86. So right yet so wrong....search isn't sales by Anonymous Coward · · Score: 0

    "At the end of the day people need marketed to because they don't know where to go for the things they want/need....so Google can predict what you're looking for."

    I'm not looking to be sold anything. I'm looking for information, content. When the signal to noise ratio gets to a point where all a search returns are links to sites where something is sold -- when it becomes overly hard to find pure content as opposed to ads, when Google devolves into a shopping search site, that's when people will leave. The positioning you mentioned above is directly set up to do that. Content is being sacrificed in order to achieve revenue.

    Look at it this way....would people tune in to 24 each week to have Jack Bauer turn to the camera every five minutes to say something like "That Red-Bull really helped motivate me to kick that terrorist's ass." "After a long day saving the country, I like to relax watching my library of Fox Blu-Ray movies on my new Sony HD tv, the sound from the Bose speakers is amazing."

    The Bing commercials have some iota of truth when they mention "search overload" the "overload" being marketing.

  87. What about Apple? by Anonymous Coward · · Score: 0

    I submit that Apple is too awesome to fail.

    Is there a government bailout for that?

  88. Re:OMG! Bailout. by igny · · Score: 1

    Is Google so big that even Google can not google it?

    --
    In theory there is no difference between theory and practice. In practice there is. - Yogi Berra
  89. Re:Logical fallacy by tomhudson · · Score: 1

    Google is losing half a billion a year on youtube. Initially, "The Great Idea" was to acquire it, and use the supposed synergies to not only enhance the google brand, but get youtube to make a profit.

    Competitors will always be able to present the same content for lower cost because they aren't also hosting non-paying content, so even if google does start a hulu-like service, they won't have the same operating margins their competitors will.

    1. Buy YouTube
    2. ________
    3. PROFIT!

    You'll notice that Step 2 is missing. There is no way to get from step 1 to step 3 as long as other competitors don't have the extra overhead of supporting a free "video-blogging" service.

  90. Pardon the pun, but... by Anonymous Coward · · Score: 0

    On a totally unrelated note I am going to live on fat and sugar from now on so I can get Too Fat To Die!

    Nice try. I think your idea might work:

    fat chance

    Can you say "Epic Fail?"

  91. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  92. Java or python or tck/perl not found by tepples · · Score: 1

    "But it doesn't look the exact same in [insert browser version]!" My response to that is "Who gives a sh*t?"

    I'm talking about overlapping floats, elements that are supposed to disappear but don't, etc. Try looking at the Acid Tests in IE 6 to see what fails hard.

    Then make it into a network-enabled Java or python or tck/perl or whatever application

    If I did, I would run into a different issue: "Java or python or tck/perl" might not be installed on a given machine where the user expects to use a web app. Case in point: Wii runs none of the above. iPhone runs none of the above. iPad runs none of the above. And most importantly, the PC in the public library or the office break room runs none of the above.

    1. Re:Java or python or tck/perl not found by tomhudson · · Score: 1

      I'm talking about overlapping floats, elements that are supposed to disappear but don't, etc. Try looking at the Acid Tests in IE 6 to see what fails hard.

      Patient: "Doctor, it hurts when I do this!"
      Dortor: "Then stop doing it, stupid!"

      Same thing. You can either create multiple versions, or stop supporting IE6. I've refused to write browser-sniffing code for years. If it fails in IE6, that's not my problem - that's the users. The resources that are devoted to "IE compatibility" would be more profitably used to add new features, rather than trying to cover people still stuck on Win2k.

      "Oh, but my users are stuck on Win2k."
      Then they have other issues as well. Recognize this as your chance to make some money by helping them upgrade to linux instead of whining.

      "But they don't want to upgrade."
      That's their option. Recognize it, and move on.

      "But I want them as a customer."
      Then be prepared for lots of misery - and that your "custom" version will be outdated sooner, and that someone else will then eat your lunch because they support the "new stuff" while you've already branded yourself as a Neanderthal.

      Life is full of compromises. Bring your music player, and have "You Can't Always Get What You Want" ready to play ... then take to the white board and make a case for them dropping IE6, IE7, whatever ... because it's about showmanship, not technical excellence. The person who can SHOW why, in a 15-minute presentation on a whiteboard (not power point - powerpoint makes you stupid) will get the work, not the person who sits in front of the computer composing a 10-point email.

  93. No run on the banks by microbox · · Score: 1

    The bail-outs were to prevent a run on the banks -- which would have been far more serious than the depression in 1920, and probably 1929 as well. There was no run on the banks in 1920 -- so no bank bailout would have been warranted.

    Not every economic crisis is exactly the same as the every other one. There is no canned solution to solve economic problems. Intelligence must be applied because situations have unique qualities. Talk about armchair economics.

    Lassiez-faire doesn't solve the worlds evils either -- but that is another story, and I wouldn't want to tread on your ideology. It seems to be what you are advocating.

    --

    Like all pain, suffering is a signal that something isn't right
  94. Re: False Dilemma by s73v3r · · Score: 1

    That's part of the problem: We don't really have that kind of social safety net for individuals in this country, at least not one that could handle the stress of all those people going unemployed at once.

  95. we save innocent people from financial pain by circletimessquare · · Score: 3, Insightful

    i am not arguing that saving banking asshats is fair. i'm saying the banking asshats are so embedded, that it is impossible to make them suffer and only them suffer

    if you are saying suffering by everyone is inevitable because of what the bankers did, i'm not buying that. nothing's inevitable. we can still suffer in 5 more years, or maybe not. you take it as act of faith that we have only forestalled the inevitable rather than actually cured the disease

    what do i believe? perhaps we have only forestalled the inevitable. i have an open mind about the future, we might not have solved the problem. meanwhile, if you are telling me with CERTAINTY we have only forestalled the inevitable, then you are just announced yourself as a brainwashed partisan hack. no one knows the future, including you

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:we save innocent people from financial pain by Anonymous Coward · · Score: 0

      shut the fuck up.

    2. Re:we save innocent people from financial pain by zmollusc · · Score: 1

      It is not impossible to make only the banking asshats suffer. Declare them economic terrorists and seize their assets, waterboard the full story out of them, promote the innocent underlings. Those recently promoted will get a strong message not to take risks that could screw the economy up.

      --
      They whose government reduces their essential liberties for temporary security, receive neither liberty nor security.
    3. Re:we save innocent people from financial pain by Anonymous Coward · · Score: 0

      i'm saying the banking asshats are so embedded, that it is impossible to make them suffer and only them suffer

      http://en.wikipedia.org/wiki/Waterboarding

  96. Re:And of course, Google hasn't even considered th by stubob · · Score: 1
    --
    Planning to be moderated ± 1: Bad Pun.
  97. Loss of service isn't the real risk... by Angst+Badger · · Score: 1

    Like many of the other posters here, I think that if Google disappeared tomorrow, it would be an inconvenience at worst. Granted, it could be a big inconvenience for some people, but no one would end up homeless, in the hospital, or in the morgue.

    The real risk is that Google is a publicly-owned company, so all of the personal data they've collected on, well, all of us would suddenly become an asset to be sold off to the highest bidder to pay off the investors and creditors. You may safely assume that the highest bidder probably won't have "don't be evil" as a motto. In fact, of the handful of companies that would have the resources to be the highest bidder, all of them have CEOs I'd like to install as payloads on rockets to the sun with their boards of directors duct-taped to the outside of the nosecone to serve as heat shields.

    So yes, while I could move my email in about ten minutes, and hopefully someone would save the old Usenet archive, the idea that many of the details of the last ten years of my online life would be accessible to anyone with deep enough pockets is more than a little disquieting.

    --
    Proud member of the Weirdo-American community.
    1. Re:Loss of service isn't the real risk... by maxwell+demon · · Score: 1

      So yes, while I could move my email in about ten minutes, and hopefully someone would save the old Usenet archive, the idea that many of the details of the last ten years of my online life would be accessible to anyone with deep enough pockets is more than a little disquieting.

      Then you've done something wrong. Google definitely doesn't have many details of my online life of the last 20 years.

      --
      The Tao of math: The numbers you can count are not the real numbers.
  98. bingo by circletimessquare · · Score: 2, Insightful

    the tragedy we are living in is this great mass of ignorants, propagandized into fighting that which will only help and save them

    in the healthcare townhall "debates" last summer an old deranged lady shouted "keep your socialist hands off my medicare!"

    that about sums up the "principled" opposition to braindead obvious simple progress in this country. its demagogues, in the employ of big business, and the lobbyists buying off their representatives, who are selling the american people a state of impoverishment. because they should be afraid of "socialism"

    pathetic, tragic, sad

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  99. Who is this doc? by hesaigo999ca · · Score: 1

    Who is this doc, and why do we care what he thinks about googles ads? Tell me the government is interested because of possible fraud or tax evasion, tell me someone is interested in becoming a competitor and are having a hard time and looking for input, but don't tell me some whiny guy needing some 15 minutes of blog fame needs to tell us why he thinks google ads are a boon to his existence.

  100. 'to big to fail' is not a literal statement by computerchimp · · Score: 1

    The blogger stating 'to big to fail' in quotes (note the quotes) is not stating that Google will not fail.

    He is stating that society relies on Google for infrastructure as if there was no risk in it ever failing.
    He is communicating a warning as those of the past made did about other companies that were 'to big to fail'

    Google's business model does have risks. Therefore, relying on Google for infrastructure is a risk. Wake up!

    CS

  101. what a moron by circletimessquare · · Score: 2, Insightful

    the '20s was a bubble, you idiot

    just like the one we are crawling out of now. hello?

    the roaring twenties was borrowing against the future, the bubble collapsed, and we suffered, horribly, for a decade

    that you should be celebrating such financial ignorance and irresponsibility as "a great time to be an american", you are only announcing your abject ignorance. it is because of thinking like yours that we are in the current mess we are in. thanks a lot, shortsighted asshole

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:what a moron by EventHorizon_pc · · Score: 1

      ...
      the roaring twenties was borrowing against the future, the bubble collapsed, and we suffered, horribly, for a decade

      ...

      Sorta like we're doing now, huh? (TARP, various bailouts, stimulus bills, "Jobs" bill, *increased government deficit spending, increased debt limit, etc)

      * http://www.usgovernmentspending.com/breakdown?year=2008
      2000: -0.2 trillion
      2001: -0.1 trillion
      2002: 0.2 trillion
      2003: 0.4 trillion
      2004: 0.4 trillion
      2005: 0.3 trillion
      2006: 0.2 trillion
      2007: 0.2 trillion
      2008: 0.5 trillion
      2009: 1.4 trillion
      2010: 1.6 trillion
      2011: 1.3 trillion

      Perhaps this recession is the small crash before the big one (like the early 1920s before the great depression).

  102. Excite@Home (Why Google Needs a Trust) by Bushido+Hacks · · Score: 2, Interesting

    One of the biggest concerns about Google is that it would be another Excite@Home.

    The @Home corporation took down Excite right about the time of the Tech Bubble Burst. If anyone remembers having an Excite email address, when Excite had all these free services to store some of your information online, you probably remember Excite having to delete all of your stuff as the company meltdown thanks to their business partners at @Home.

    To call Google a company that is too big to fail would definitely be an understatement, especially if like Excite, they had no plan of action in the event the company collapses.

    Companies like Google need some kind of living trust, much like a person who in the event of their death, can hold on to the property (physical or intangible), the data can be transfered to a smaller company that can take care of the data Google's customers asked them to hold on to.

    Another Idea would be to create a government agency similar to the FDIC that instead of insuring money, insures data, either provides a backup of the data that you have posted online that you and only you can access it if the company you use to hold that data bellies-up, and provides compensation if that data is lost.

    The only problem with having the federal government create such an agency is the fact that they are the Federal Government. There is information about yourself that they have that you can't access unless you are either a member of law enforcement or part of the agency that collects all that data about you. Which is stupid, considering if you want to know everything about yourself, including things that you don't know about that may prevent you from getting a loan or a job, you can never learn more about yourself to do anything positive or constructive that could offset the things in the past, or that you are doing, that can prevent you from living a better life that could help you be a better person.

    If there is something about you that you want to know, it should never be a secret from you. And if there is stuff that you want to save, you shouldn't have to lose it because the company you entrusted to hold on to it was too big to fail.

    --
    The Rapture is NOT an exit strategy.
  103. The Must fail and sooner the better by Anonymous Coward · · Score: 0

    Google is not only not too big to fail, they must and will fail in this decade. They make money selling your data about you without clear consent. If sued they will not likely win which is why the settle every time the verdict is doubt. Hands down the most dishonest and dangerous company around today.

    This is the company that publicly said IP address doesn’t impact privacy and then wrote a 400 page brief on linking them (ip addresses) to a location and users for a court case. Gaining access to this data isn’t as difficult as you might think and could easily destroy someone and would be difficult if not impossible to repair.

    1. Re:The Must fail and sooner the better by V!NCENT · · Score: 1

      Then don't use their epic services then, throw away your mobile phone and whatnot... It's not like there is any lock in product...

      --
      Here be signatures
  104. Buy Your Domain by Anonymous Coward · · Score: 0

    Register your own domain name, derive your personal email from the domain you now own... With Google apps managing your domains, you get "gmail" , with the added benefit of address portability. When the big G finally succumbs to the inevitable evil of all megacorps (or "fails") move your domain to the next big thing, but you won't have to change your address. Ahhh - the joy of DNS!

  105. Re:OMG! Bailout. by shutdown+-p+now · · Score: 1

    Google says that it is.

  106. This bull pisses me off by Tanman · · Score: 1

    NO COMPANY is "too big to fail." ANY company that fails will be replaced by a competitor. There are *NO* exceptions. Fuck, man, if the government props up a failing company then they are using their power to keep a more innovative, non-failing company from getting a stronger market share.

  107. I'll just go back to using AltaVista. by Tony+Freakin+Twist · · Score: 1

    AltaVista still exists, right?

  108. Telling Typooo by Jenny+Z · · Score: 1

    ' Have we reched Peak Advertising? I think that was supposed to be ' retched '? Or ' wretched ??

  109. Peak advertising came and went a long time ago by marleyboy · · Score: 1

    Of course we hit peak advertising. That occurred a long time ago with the dawn of the download. Why the hell would I want to sit through advertisements when I can download it and not watch them? Why would I want to see ads on the internet if I can turn them all off with AdBlock? STOP TRYING TO SELL ME THINGS I DON'T NEED!

    --
    Neutiquam erro
  110. Hyperbole by Beelzebud · · Score: 1

    When Google holds people's pension funds, and well being in their hands, then I'll worry. Until then, I think I could survive just fine without Google search.

  111. Re:Marketing - mod parent up by Animats · · Score: 2, Interesting

    Marketing is one of the defining features of an advanced economy. It isn't some temporary stage that you shrug off as you get to the next stage of development. So far there is no next stage of development. ... We are no where near a post-marketing society.

    That's an insightful remark. The cost of marketing many products and services now exceeds the cost of providing them. Long-distance phone service, for example. Note that there's very little marketing of long-distance phone service now, while it was once heavily promoted. Now, it's typically bundled with something else, to cut the marketing cost. It's worth asking what other products and services may go through that transition.

  112. Now now! by blueforce · · Score: 1

    Nothing is too big to fail now that we have failblog.org!

    --
    If you do what you always did, you get what you always got.
  113. So let's see if we have this right. by shadowfaxcrx · · Score: 1

    Doc Serls is a Linux guy. And, what was it, 2 weeks ago or so, that Linuxheads got bent out of shape because Google was writing some stuff in the Android code that couldn't be folded into the regular linux distro?

    And acting like basing your income on advertising is a bad strategy shows a distinct lack of understanding of human economic history. Advertising has worked, and worked well, since ancient Greek prostitutes wrote "Follow Me" in reverse on the soles of their sandals, leading customers to their whorehouse.

    Some are all a-twitter that advertising is gonna collapse because television stations are cutting budgets due to ad revenues. First off, television stations are cutting budgets because they're only making 15% profit instead of 22%. They're doing just fine. In fact many of them are cutting budgets because they recently spent a boatload of money buying automated production equipment so that they could fire controlroom workers, and then furloughed more staff to make up for the money that they spent. Second, if ads are going away from television (and the $100,000 per second advertising rate during the Super Bowl would seem to belie that idea) that doesn't mean ads are going away. It just means they're going to the internet - - you know, the market that Google seems to have cornered?

    IF Google's business plan collapses, it's not going to be until something replaces the internet. And realistically, whatever replaces the internet is probably going to be. . Another internet - only with 3d virtual reality instead of flat webpages. And Google will most likely adapt right along with that - if they don't invent the thing themselves.

    --
    "I disagree with you" does not equal "flamebait."
  114. Re:Logical fallacy by Ltap · · Score: 1

    You have to admit that it's a great idea.

    --
    Yet Another Tech Blog
    (but so much more, including game and movie reviews)
    http://yanteb.peasantoid.org
  115. The 900lb Gorilla is not Google by Anonymous Coward · · Score: 0

    This article is moronic. The author rails that Google to too big to fail while not mentioning that the 900lb Gorilla in the room that dwarfs Google. Lets pit Google's tech presence against Microsoft. First and foremost, Google's services (out side of Android) are all delivered over the web, an ubititous platform with a very low cost of entry. Ubiquity means that users have a lot of choice without having to large barriers to move across. That can't be said about Microsoft who has a much tighter grip on 98% of your life and data. Microsoft still enters more and more sectors within tech without a peep from the government. Does the worlds largest OS software company, the worlds largest office productivity company, the worlds largest online email provider ALSO need to be competing in Search, Virtualization, Anti-virus, Remote Meeting, Databases, Cloud, etc etc ad infinitum? If Google is expanding into every direction its in response to being frightened by only having one lifeline (search) and seeing that the true juggernaut is hell-bent on dominating it. What is most important to the future of all technology is that at least two super powers exist. As long as their is a strong Google, Microsoft will have to respect customers choice and innovate. And vice versa is also true. So if your going to split anyone up because their too big to fail, the obvious choice is M$ ft.

  116. Nice phrases to get page hits. by couchslug · · Score: 1

    "Google" + "too big to fail". Whatever...

    Don't depend on Google and it isn't TBTF.

    If every Google server exploded today, the gap would be filled for utilitarian services very quickly. Entertainment is a trifle and there are ample redundant sources for that.

    --
    "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  117. "too big to fail" -- twss by korney · · Score: 1

    That's what she said.

  118. Worried? by Anonymous Coward · · Score: 0

    So after 10+ years in business, critics are finally worried that all of Google's revenue comes from just advertisements? I was wondering when people would start to put that out there.

  119. Adsense by Anonymous Coward · · Score: 0

    Nearly all of it comes from advertising,' he frets. 'That's what pays for all the infrastructure Google is giving to the rest of us.

    It comes as no surprise that his blog / Linux Journal is using adsense.

  120. Re:Logical fallacy by Anonymous Coward · · Score: 0

    The word "portable" when an application is in the conversation has little to nothing to do with placement on this planet. I'm sure you realize this, you're simply being a sarcastic asshat.

    OS-agnostic is what is meant by portable. Don't even try to skew that definition.

  121. ironically... by jDeepbeep · · Score: 1

    Odd too that the blog is flanked with ads by Google.

    --
    Reply to That ||
  122. Re:Logical fallacy by tomhudson · · Score: 1

    You have to admit that it's a great idea.

    What? Losing almost $2 million dollars a day, year after year? It's a terrible idea. They lost billions on YouTube, developed the "want" for people to watch online video, and now NetFlix and Hulu are the ones profiting from it.

    Normally it's the 800 pound gorilla that lets the smaller monkeys take the risks of developing the market, then moves in and crushes them with its greater weight. I think Google needs to hire some more ex-Microsofties.

  123. Re:Logical fallacy by tomhudson · · Score: 1
    >Portable" does not necessarily mean OS-agnostic. When it comes to data, it means you can access it from multiple locations. I can access my email anywhere I go with my laptop - and if that isn't enough, I have a recent copy that I can also ssh into sitting on my home server, from any computer that supports ssh.

    So, tell me again how my mail isn't portable.

  124. Rather, Dave Winer is considered too stupid for by melted · · Score: 2, Insightful

    Rather, Dave Winer is considered too stupid for us to read the click-bait drivel he throws up on his blog.

  125. What the fuck?! by Anonymous Coward · · Score: 0

    How the fuck is your comment "insightful"?!

    You ethnocentric bastard.

  126. middlemen by epine · · Score: 1

    There's a famous quote, "The graveyards are full of indispensable men."

    I'm surprised more of them weren't cremated with the share certificates from the ventures they founded. Buried right beside them are the alcoholics who bet their future comfort on the wrong horse. Of course, that was before the invention of spare livers.

    Unfortunately, this phrase suffers the usual semantic debasement in the shallow minds of the harried until it often means "without that fellow around, I'd actually have to show up and earn my living". Ask any plantation owner. Paradoxically, nothing boosts productivity like an indispensable head rolling down a splintered plank, so beware of second-order effects.

    For some reason, my warning bells go off whenever Dave Winer enters the conversation.

    It might be a mistake to define Google's business model so narrowly as advertising. There are broader perspectives on this ecosystem.

    Munger on Middlemen

    Amazing that Winer inherently proposes replacing the existing N:1 + 1:M model with an N:M model. When does that ever work? Middlemen exist for a reason. Is Winer's position that not tantamount to claiming that corporations will evolve to bypass the stock exchange and go direct to the shareholder? Why should NASDAQ take a cut of the pie? Parasites, all of them.

    I don't get how the corporations are going to actively "come to me". I've mostly locked my work process down so that this can't happen. Direct telephone marketers still make my phone ring despite fierce efforts to the contrary. Hope the telcos are enjoying the Google rope trick. Hard to think of an industry more deserving of an internal-rope keel-hauling.

    From Google's perspective, I've long thought that monetizing clicks was a perilous revenue model. I've never suspected that Google's security as the world's ultimate middleman was in any real jeopardy. There could be interesting ahead times if Google has to reinvent their revenue generation model from their position of power.

    One guess is that Google ends up creating a user-pay micro-payment model for *highly* customized search results, exploiting semantic data-mining on a scope only possible to an organization sitting on 10^18 bytes of storage.

    Or you can sit there and perform a hundred Google searches by hand to piece the same results together yourself. They don't have to take that away. What's your time worth? If you're in the group who never clicks on ads, your time is probably of enough value to expedite progress.

    If you think Google is vulnerable on this front, good luck with your efforts to raise venture capital to compete against them. They've got an exabyte head start. Make sure your prospectus includes a good explanation of the zetta scale and the need to arrive their to achieve financial victory. You don't want to be busted by the stock exchange for deluding old ladies. First stop on your direct sales pitch should be Dave Winer. He's already declared himself sympathetic on two separate fronts. No wait, I forgot, Winer believes in an N:M routing around the leviathan with no interior infrastructure. Whew, that sure beats having to compete.

  127. Initial development vs. maintenance by tepples · · Score: 1

    Let me put it another way: It might be the case that the price of Google for Domains pays for the maintenance of the Google for Domains version of one of Google's web apps. But until one of these apps shows up on Google for Domains before it shows up on the public, ad-supported Google, we can assume that the initial development was supported by the ads.

    1. Re:Initial development vs. maintenance by jimicus · · Score: 1

      Tell me, is Google Docs, Spreadsheets and Sites available without a Domain account?

      (Though granted, you can have a free, ad-supported domain account - it just has a few limitations).

    2. Re:Initial development vs. maintenance by tepples · · Score: 1

      Tell me, is Google Docs, Spreadsheets and Sites available without a Domain account?

      Yes. In the United States, I can edit Google Docs with just a Google account and no Google domain account.

    3. Re:Initial development vs. maintenance by jimicus · · Score: 1

      I know you can edit them. But with Domains you get to store a whole bunch of them, get alerts when they get updated and share with others. It's really a (right now fairly basic) document management system.

  128. Re:And of course, Google hasn't even considered th by aaarrrgggh · · Score: 1

    How many organizations pay for google for domains? It started as a 25-user cap, but they will up the free limit to 100 just for asking. I don't think they are charging educational institutions either.

    Likewise, how many search appliances do they sell, or any of their fee-based services? They don't make a dent in revenue.

    As a stockholder, I wish they could capitalize on more than just advertising, but haven't seen it yet.

  129. 1nd1spens1ble by epine · · Score: 1

    s/arrive their/arrive there/

    Note to self: bad brain, bad. If I cut off the offending finger, will the other nine fingers work twice as hard?

    That would be my right index finger. The "i" can be replaced with "1", commas can be replaced w1th sem1-colons; and it's long been overdue to cnaccer the letter "k". The angle-braccet / less-than symbol 1s the tough one 1n the group. Don't see how ! can l1ve w1thout that. So ! guess r1ght 1ndex f1nger 1s a ceeper; border1ng on 1nd1spens1ble.

  130. Re:And of course, Google hasn't even considered th by jimicus · · Score: 1

    We do.

    You can't have a signature automatically appended to all emails unless you pay. And putting your registered company number and address on all correspondence is a legal requirement in the EU.

    There are one or two other features you get if you're a paying customer, though that was the main one for us. AFAICT, the features you have to pay for are by and large features which would only appeal to businesses.

  131. closed loop by Anonymous Coward · · Score: 0

    heck many users probably don't even know wiki's url, i just type "wiki [subject]" in the ol google search bar and i'm there.

  132. and do you have a better idea? by circletimessquare · · Score: 1

    no bailout: certain collapse

    bailout: possible collapse

    see how that fucking works?

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:and do you have a better idea? by EventHorizon_pc · · Score: 1

      I didn't say all of those were bad, though more restraint in the drafting of such would help dramatically. So much is simply wasted. Why couldn't they give people enough time to read the bills before voting on them? "Haste makes waste."

      The sheer quantity and frequency is simply not sustainable, and do have us "borrowing against the future"... which is all I really pointed out in my first post.

      Does everything need to be phrased as a false dichotomy? Join the gray side...er middle.

      How much are the stimulus packages helping anyway? The unemployment numbers seem to be going down, but a couple sources I've seen (can't remember from where) attribute that to people giving up looking for work (e.g., still a net job loss).

    2. Re:and do you have a better idea? by JeffAtl · · Score: 1

      The bailout was due to the fact that most of the affected financial institutions had a huge presence in NYC - even the ones not headquartered there.

      Instead of being bailed out, the "too big to fail" institutions should have broken up into much smaller institutions.

      No company should ever be allowed to use mergers and acquisitions to become "too big to fail".

  133. Re: False Dilemma by shentino · · Score: 1

    The social security trust fund is a big fat joke.

    All the surplus was invested in government bonds that were sold to pay off the interest on the national debt!

  134. if it fails we'll reinvent it by Anonymous Coward · · Score: 0
  135. Too Big To Fail? by Phoghat · · Score: 1
    --
    Think of how stupid the average person is, and realize half of them are stupider than that.
  136. Oh come on now by Dr.+Sp0ng · · Score: 1

    Do you think if Google fails that the search engine is just going to disappear? Or GMail? No, they'll be sold to the highest bidder to pay Google's debts, but they won't themselves be liquidated. Life will go on for the rest of us.

    Relax, and stop screwing with the market already. If they make dumb business decisions, let them fail. There are mechanisms in place to deal with that.

  137. Re:OMG! Bailout. by sarhjinian · · Score: 1

    Saturn was unionized (albeit with a slightly different contract at Spring Hill) and never made a profit the entire time it operated.

    --
    --srj/mmv