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Microsoft Research Paper Considers Serving Web-ads From Localhost

An anonymous reader writes: A paper from Microsoft researchers (PDF) posits the possibility of 'pushing' web ads to a user's own computer and serving them into pre-arranged containers on web pages, with the EFF or ACLU serving as privacy mediators between the user and the advertisers who want to engage them. However the framework — dubbed 'Privad' — would need to get installed on the user's system by the same familiar means which the likes of Superfish use. The report admits that Privad would probably need to be disseminated "through adware-style software bundling, shopping discounts, toolbars or other incentives."

231 comments

  1. Violation of that which is sacrosanct by Kincaidia · · Score: 5, Funny

    Localhost is my home. You DO NOT touch my home.

    1. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 5, Funny

      But look, you've got all these bare walls going to waste. Surely you wouldn't object to us coming in and putting up posters for various products that you might be interested in buying. Some of the posters might be more "kiosk" than "poster", so we might need some outlets to plug them in. And someplace to mount the speakers around your house. And good news: you won't need nightlights; some of the posters/kiosks can serve that duty. And once you've accepted that, maybe we'll start sending product reps around to, for example, wait in your bathroom and tell you about shampoos, deodorants and feminine hygiene products when you use the toilet or shower.

    2. Re:Violation of that which is sacrosanct by Jawnn · · Score: 3, Informative

      Localhost is my home. You DO NOT touch my home.

      Piss off, you mere citizen. If you're not a corporate citizen, you're little people, and little people don't have the same rights as corporate citizens. We will tell you what you can do with your property, and you'll like it, because the bread and circuses will continue to flow.

    3. Re:Violation of that which is sacrosanct by Archangel+Michael · · Score: 3, Funny

      Of course all farm animals are equal, its just that some are more equal than others

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    4. Re:Violation of that which is sacrosanct by AJ_dot · · Score: 1

      With a properly crafted EULA, localhost will no longer be "yours".

    5. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      Hey, this sounds like the best thing since the Sony audio-CD rootkits.

      They could add functionality while showing that they care about environmental issues like over-population.
      They're the perfect company to do a Zombies-themed social networking app for cannibals...

    6. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 1

      There is a ren & stimpy episode with a pushy salesmen. He was selling some kind of gel in a can. I remember he popped out of the toilet to sell the canned gel as a toilet paper replacement.

    7. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      There ought to be a telethon for the horses getting too many endocrine disruptors and ending up with smaller uhhhh.. you know....

      Rumor has it that some of the fields are getting something extra.

      http://www.latimes.com/local/c...

    8. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      nice write up

    9. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      SAAAAAALVE! ONE DAB'LL DO YA

    10. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      If you're not a corporate citizen, you're a consumer

    11. Re:Violation of that which is sacrosanct by plover · · Score: 4, Informative

      Too late. It's been touched.

      For those of you not reading Slashdot on Windows 8, you may not realize that local advertising support was built directly into Windows 8, and ads appear in certain Metro-style apps, exactly like iAds on iOS.

      Of course since the research paper was written in 2009, this still shouldn't come as much of a surprise, as you've all had six years of warning.

      --
      John
    12. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      Four legs good, two legs BETTER!

    13. Re:Violation of that which is sacrosanct by bobbied · · Score: 1

      If you run Windows 8 metro, you already got it...

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    14. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      Just add it to your hosts file. ...oh wait.

    15. Re:Violation of that which is sacrosanct by Krojack · · Score: 2

      Or own an iDevice

    16. Re: Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      No really what happens?
      *adds 0.0.0.0 localhost to HOSTS
      Everything seems to be okay.
      *supermassive black hole forms
      Oh fuuuuuuuu-!
      I didn't know. I didn't know.
      I didn't know. I didn't know.
      I didn't know. I didn't know.
      I didn't know. I didn't know.
      I didn't know. I didn't know.
      I didn't know. I didn't know.
      I didn't know. I didn't know.

    17. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      Yes we did. It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying 'Beware of the Leopard'.

    18. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      But, "Mi casa es su casa".

    19. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 0

      You are totally right, I was requested to install windows 8.1 in a virtual machine for a particular purpose. My first windows 8 install and two things got my atention. First: what a hard drive hog, how they clumped all that into just one dvd. Second: the thing that you mention, that colorful damn litle squares offering recipes, news, and buying games. How come that they put that cr*p into your main screen, the strong power of EULAs. This is a brave new OS, not a surprise what would come in the near future m$windows releases. I for one gonna stay away from those as long as i can, at least for personal use.

  2. Fuck off! by Anonymous Coward · · Score: 0

    disseminated through adware-style software bundling, shopping discounts, toolbars or other incentives

    It's sleaze-ware. Fuck off!

    1. Re:Fuck off! by dimeglio · · Score: 4, Funny

      Why? Don't you miss those screens full off highly functional toolbars? With 4K+ resolution monitors, we should be able to pack a few hundred more in IE (or whatever it's called today).

      --
      Views expressed do not necessarily reflect those of the author.
    2. Re:Fuck off! by TWX · · Score: 1

      I'm surprised that when the screen aspect ratio changed from 4:3, they didn't push for a portrait layout to be default. Would have been plenty of room for toolbars that way.

      --
      Do not look into laser with remaining eye.
    3. Re:Fuck off! by rogoshen1 · · Score: 1

      i miss scamming the fuck out of alladvantage in the late 90's. Yes of course I had 55 of those tool bars open, and yes i certainly did click on the ads.

    4. Re:Fuck off! by Anonymous Coward · · Score: 0

      Serious question.

      Do you have those e-mail addresses associated with them? If yes, have you noticed spam with the name you used to sign up? Still going on today. Not claiming that it's the case they're doing it. Just wondering.

    5. Re:Fuck off! by Anonymous Coward · · Score: 0

      Gah, I F&*#ing hate 16:9 tablets and laptops. Worst aspect ratio ever, for actually doing work, anyway.

  3. HAHAHAHA by Anonymous Coward · · Score: 0

    No, wait... HAHAHAHHA... no.

  4. Allow me to comment on the subject... by gr33ngiant112 · · Score: 5, Insightful

    No. No. No. No. No. Definitely No. Nope. Don't Even. No. Lets not, and say we did.
    In the event of nope, just no. Absolutely not. So, as you can see, NO.
    Sincerely,
    No@nope.com

    1. Re:Allow me to comment on the subject... by Nrrqshrr · · Score: 1, Flamebait

      I just want more video game developpers to embrace Linux so that I can fully move away from M$.
      I keep having to boot my Microshit partition to play the games I like and, ironically, am the only person in my entourage (other than my parents of course) who keeps using windows. I installed Linux on all my friends' laptops and they love it, though I think the whole being-geek-is-cool vibe is, in part, responsible for that.

    2. Re:Allow me to comment on the subject... by gstoddart · · Score: 5, Funny

      am the only person in my entourage

      I'm pretty sure you neither have an "entourage", nor know what the word means.

      "Everybody you know" is NOT an entourage.

      --
      Lost at C:>. Found at C.
    3. Re:Allow me to comment on the subject... by Anonymous Coward · · Score: 3, Insightful

      No. No. No. No. No. Definitely No. Nope. Don't Even. No. Lets not, and say we did.

      In the event of nope, just no. Absolutely not. So, as you can see, NO.

      Sincerely,

      No@nope.com

      Free. Free. Free. Free. Absolutely Free. If you're gonna charge me, don't. Don't even. Don't even fucking think I'll open my wallet for 99 cents.

      I'm a cheap ass, just like everyone else demands services for Free. As you can see, Free is the price tag that is acceptable.

      Sincerely,

      NoPrivacy@HowWeFuckingGotHere.com

    4. Re:Allow me to comment on the subject... by Anonymous Coward · · Score: 0

      Sorry , but you sorry AS*Hats are NEVER NEVER NEVER gonna do this on MY COMPUTER. Its MY computer, not yours you JERKS! Ads are EVIL. EVIL DO YOU HEAR, EVIL!

      I am sure that this is an attempt to get around ad-blockers that more and more people are using as the ads get more intrusive and obnoxious!

    5. Re:Allow me to comment on the subject... by Nrrqshrr · · Score: 2

      Color me rainbows, I just learned what the word Entourage really means.
      Now that was embarassing, but thanks for the info.

    6. Re:Allow me to comment on the subject... by Anonymous Coward · · Score: 5, Funny

      Microsoft PR: So that's a maybe.

    7. Re:Allow me to comment on the subject... by MarioXXX · · Score: 1

      Windows isn't free though...

    8. Re:Allow me to comment on the subject... by TWX · · Score: 1

      Don't even fucking think I'll open my wallet for 99 cents.

      I don't keep coins in my wallet. Too bulky.

      --
      Do not look into laser with remaining eye.
    9. Re:Allow me to comment on the subject... by Anonymous Coward · · Score: 0

      What are you trying to say? Stop being so vague!

    10. Re: Allow me to comment on the subject... by Anonymous Coward · · Score: 0

      Good point. If we forced every transaction on the web to be able to be paid for monetarily (with an option for $0, but loss of privacy/ads) maybe more people would fork over the pennies or not participate. Prolly not, but it might encourage fair pricing on services.

    11. Re: Allow me to comment on the subject... by Anonymous Coward · · Score: 0

      Windows came free on the PC my grandson helped me buy, I love all these free things on the Internet that people provide out of the kindness of their heart!
      -Grandma

    12. Re:Allow me to comment on the subject... by penguinoid · · Score: 3, Insightful

      And yet, free and open source software tends to have less ads, and is sometimes better than the commercial software as well.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
    13. Re:Allow me to comment on the subject... by Krojack · · Score: 1

      I think Dr. Cox says it best..

    14. Re: Allow me to comment on the subject... by Anonymous Coward · · Score: 0

      Well, at least until sourceforge decides you abandoned your project...

    15. Re: Allow me to comment on the subject... by Anonymous Coward · · Score: 0

      If you notice a sudden "Wooosh" sound, do not be alarmed. It's simply the point of the post you replied to going over your head.

    16. Re:Allow me to comment on the subject... by gr33ngiant112 · · Score: 1

      Thank you! EXACTLY what I was thinking of in my original post!

  5. If only people trusted them... by Anonymous Coward · · Score: 0

    They could just bundle this with "edge" and call it a privacy and security upgrade... if only people trusted them not to fuck us with it.

  6. Dis gon' be gud by gTsiros · · Score: 3, Interesting

    This idea will be received with open arms, here on /., I'm sure.

    I'm somewhat worried (absolutely petrified, I should say) about the effort spent on advertisements. I guess considering human nature it is a necessary evil, but still...

    --
    Looking for people to chat about multicopters, coding, music. skype: gtsiros
    1. Re:Dis gon' be gud by OhPlz · · Score: 2

      If they put even half as much money into the actual products instead of advertising, they wouldn't have to rely so much on advertising to trick people into buying them.

    2. Re:Dis gon' be gud by Anonymous Coward · · Score: 0

      Look at it from the bright side: APK will be gone forever.

    3. Re:Dis gon' be gud by gTsiros · · Score: 3, Insightful

      see, that's the problem. consumers don't care for a better product, or rather, they do not select a product based on objective criteria, their sense of value is distorted by marketing tricks. That's why i mentioned human nature. Companies know this and they use it to their best interest.

      --
      Looking for people to chat about multicopters, coding, music. skype: gtsiros
    4. Re:Dis gon' be gud by phantomfive · · Score: 1

      I'm somewhat worried (absolutely petrified, I should say) about the effort spent on advertisements. I guess considering human nature it is a necessary evil, but still...

      By my estimate, a single ad serving on a web page can hit as many as twelve different servers before showing you an ad (not counting routers, etc). It's kind of insane how complex it is.

      --
      "First they came for the slanderers and i said nothing."
    5. Re:Dis gon' be gud by Anonymous Coward · · Score: 0

      It's true.

      A company can rake it is on pure advertising alone (no product needed!). Whereas an awesome product, without advertising, won't make a hill of beans.

      This is why salesmen are paid more than engineers. Inasmuch as making money for the company is concerned, they are worth more.

    6. Re:Dis gon' be gud by HideyoshiJP · · Score: 1

      If the ads were good, they wouldn't have to stoop to such evil practices like tracking and targeting.

    7. Re:Dis gon' be gud by Anonymous Coward · · Score: 0

      Unfortunately that's true. The problem is that for those who don't like being seen as walking cash machines and try to avoid being psychologically manipulated (as hard as that can be to avoid sometimes), it becomes very infuriating when you see how much time, money and effort is used on ads which could be better used somewhere else.

    8. Re:Dis gon' be gud by Anonymous Coward · · Score: 0

      I'm somewhat worried (absolutely petrified, I should say) about the effort spent on advertisements.

      What everyone SHOULD be worried about is all the effort going into forcing/sneaking advertising past people using adblocker type plug-ins on their browser. Isn't this an almost text book definition of hacking? Or "exceeding authorized access on a computer system"? Oh how silly of me, obeying laws are for citizens, not corporations.

    9. Re:Dis gon' be gud by Altrag · · Score: 1

      My favorite part is when your entire webpage times out because ads.upyourass.com times out.

  7. Good Luck... by edit28 · · Score: 3, Insightful

    We'll see how long it takes us before we remove/block this "feature"

    1. Re: Good Luck... by Anonymous Coward · · Score: 0

      With the walls going up higher than ever in Windows 10, you might not have the option.

    2. Re:Good Luck... by OhPlz · · Score: 1

      Ooo, sorry, that software is part of TPM and SecureBoot. You can remove it, but your computer won't work afterwards. But why would you want to remove it? Our consumer surveys all show that the test groups loved it!

    3. Re:Good Luck... by LessThanObvious · · Score: 1

      We can just script replacement of all ad images with amusing pictures of kittens, or porn, whichever is more soothing to the viewer.

    4. Re:Good Luck... by Anonymous Coward · · Score: 0

      I've already blocked this new 'localhost' machine in my firewall rules.

    5. Re:Good Luck... by zlives · · Score: 1

      even simpler answer would be to ignore win10 onweard

    6. Re:Good Luck... by gstoddart · · Score: 4, Informative

      That might prove to be difficult.

      Last week on my Windows 8.1 machine I had to spend time tracking down an update Microsoft pushed out which did nothing more than start nagging you to upgrade to Windows 10 and wants to do it for you.

      Fuck that, it's a new computer, and I will upgrade it when I choose, not when some asshole at Microsoft decides I should.

      I sure as hell don't trust them to do it competently and let me be a fucking beta tester for it. Not even a little bit.

      (If anybody runs into it, KB3035583 needs to be removed)

      --
      Lost at C:>. Found at C.
    7. Re:Good Luck... by OhPlz · · Score: 1

      I don't get the hate on that one. They're offering it as a free upgrade for one year going as far back as Win 7. If they didn't have the notification on those systems, the year would go by and then everyone would whine about not knowing about the free upgrade. They've also made a point of telling people what won't be available in Win10, such as Media Center. There's no evil involved, they're doing a good thing.

    8. Re: Good Luck... by ArcadeMan · · Score: 2

      Why? Is Microsoft going to buy Apple? Is Apple going to "buy Linux"?

    9. Re:Good Luck... by gstoddart · · Score: 1

      Because I assume they're grossly incompetent, and want to use me as a beta program tester. And I'm not doing that.

      They're not doing a good thing. They're doing their best to force people into taking an upgrade they may or may not want, and saddled with that upgrade was some extra crap to find out how badly it went.

      Sorry, but I didn't sign up for their beta program, and it's my fucking computer, and not theirs.

      Since they can't 100% guarantee me it won't break, and they sure as hell won't help me if it does, I am not here to test out their new experimental version of anything.

      This is just more bullshit where Microsoft is trying to act like they own my PC, and have final say on what I do with it.

      If they want to offer a free upgrade, fine. But let it be something I initiate, not something they push out with a set of Windows updates which suddenly starts telling me to schedule my fucking upgrade.

      But burying it as an update which doesn't say anything about what it's actually doing? Yeah, no, fuck that.

      --
      Lost at C:>. Found at C.
    10. Re:Good Luck... by WaffleMonster · · Score: 2

      I don't get the hate on that one. They're offering it as a free upgrade for one year going as far back as Win 7. If they didn't have the notification on those systems, the year would go by and then everyone would whine about not knowing about the free upgrade.

      It isn't a notification it is a nag screen. Nags are intentionally engineered to be unnecessarily difficult to remove. Notifications are designed to be easily dismissed once the user has had a chance to see it.

    11. Re:Good Luck... by TWX · · Score: 2

      I buy second-hand servers for my workstations. More powerful than most workstations even used, and don't have any of that crap because they have to be able to run whatever virtualization OS natively.

      --
      Do not look into laser with remaining eye.
    12. Re:Good Luck... by gstoddart · · Score: 1

      It isn't a notification it is a nag screen. Nags are intentionally engineered to be unnecessarily difficult to remove.

      Not to mention being exceedingly easy to do by accident.

      Because in this case the "WTF is this thing in my status bar" lead to a popup window which basically said "Scheduled my update now".

      There is no cancel or piss off and go away. It's basically presented as "OK, we're gonna do it, do you want it now or later?". It sure as hell isn't pitched as a "would you like this?"

      It also came in as something worded like "this fixes issues with Windows", when in actuality it's more like "this is a self serving update to push for updates to our new stuff but we'll pass it off as an important system update".

      The entire way it was pushed out screamed "we here at Microsoft are assholes, and we will do anything we want with your computer".

      Sorry, but if you're embedding your marketing campaigns directly into the fucking OS (it updated the actual Windows update as well as pieces to monitor how the upgrade went) that's just being bastards.

      Everything about it screamed "We're Microsoft, we don't give a fuck what you want".

      --
      Lost at C:>. Found at C.
    13. Re:Good Luck... by OhPlz · · Score: 4, Insightful

      You're a beta tester on every product now, that's not specific to MS. It's the never ending rush to market followed by the inevitable need to "rebuild our image". They're not forcing you to upgrade either. If they wanted to do that, they'd shove Win 10 down the update mechanism, not a notification applet.

      As for the update not stating what it does, that's a valid criticism of most of MS's updates. There used to be a time when each update had a good description of what it did. They haven't done that in a long time now. There are a lot of updates with very sparse information. Again, I think that's part of the rush to market. If anything breaks or too many people complain, we'll do something then.

      Something that should be concerning is the Home edition of Win 10. It looks like they'll be forcing updates on them. You need the premium or whatever the branding is to be able to control the updates. That's some bad news, but probably understandable considering those users aren't the techie types that will make an effort to keep their stuff up to date and secure.

    14. Re:Good Luck... by OhPlz · · Score: 1

      Devil's advocate.. A lot of people close unexpected notifications as a reflex. How would they get back to it if they did that?

    15. Re:Good Luck... by mlts · · Score: 0

      Stuff like this is why I wind up using Windows Server editions for my desktop OSes. W2016 has no GUI available on install (you can easily add it as a feature, but having it default to Server Core means a lot less stuff running out of the box.) That, and the fact that Windows Server editions also have a very functional backup program included.

      Of course the downside is the cost, ($700 for the OEM version), but since I repurpose desktops as servers when I upgrade, it isn't too bad.

    16. Re:Good Luck... by gstoddart · · Score: 1

      You're a beta tester on every product now

      Not if I don't take every stupid update just because it exists. And never on day one for anything.

      They're not forcing you to upgrade either. If they wanted to do that, they'd shove Win 10 down the update mechanism, not a notification applet.

      Except what they did is to modify Windows update itself, pushed it out as an "important" update, and then acted like everything was OK.

      Which means there is a very good chance they'll eventually push it as a critical update and not give you a choice.

      Everything about the way they've done this is shady and dishonest, and smacks of them deciding they are doing this upgrade to us instead of for us.

      As I said, it's my damned computer. I will decide when/if to update to Windows 10. And I currently have no interest in updating a brand new machine to Windows 10.

      That's some bad news, but probably understandable considering those users aren't the techie types that will make an effort to keep their stuff up to date and secure.

      Again, I trust neither their competence nor their motivation. And I fully expect them to cause a very large amount of machines to be fucked up on a monthly basis.

      Because there's no way in hell you can expect them to force updates on all machines at the same time and not cause some serious issues. Which is why sane people let everybody else beta test them.

      It comes down to who owns the damned machine. If Microsoft is pulling the "it's our OS and the EULA says we can do anything we want" ... well, they can fuck off.

      --
      Lost at C:>. Found at C.
    17. Re:Good Luck... by OhPlz · · Score: 1

      There is absolutely nothing to suggest that they'll do a forced update. What you're describing as "beta testing" is called a staggered roll-out. This is what Android does with their OS updates, because you're right, if it starts failing, they don't want everyone's device to fail at the same time. It's a good strategy to prevent a potential catastrophe, it doesn't mean you're not in control.

    18. Re:Good Luck... by carlos92 · · Score: 1

      Perhaps that reflex exists because there are too many things in our computers calling for our attention and getting in the way of work, entertainment, education or whatever we bought the machines for.

    19. Re:Good Luck... by rogoshen1 · · Score: 1

      Thanks man, you saved me some legwork.

    20. Re:Good Luck... by zlives · · Score: 1

      where is my do not notify/nag again button? why must I search and remove an update. Your experience with MS may lead you to believe that they are your benevolent provider but my experience speaks otherwise.

      also a turd by any other name...

      PC's cannot be compared to tablets or phones, if an update goes bad you wipe the device.. and loose all your data.

    21. Re:Good Luck... by zlives · · Score: 1

      with all the marketing money MS spends... would it be that difficult for them to give the said information in a non intrusive way?

      This "feature" speaks more of we fucked up with win8 so badly that maybe if we force people to accidentally or unintentionally upgrade to 10 all will be well. what happens when a typical user, not familiar with MS products that is currently using win7 updates to 10 and doesn't like or can't get an application to work? can they go back to 7.... or hell everything works and they just don't like the phone interface?

      This will be the new thing that they fuck up upon and windows 11 will be a forced update... at leats that seems to be the trend from them.

    22. Re:Good Luck... by Anonymous Coward · · Score: 0

      up to date and secure

      Those things are not synonymous! If a patch is released that plugs a security hole, that hole has still existed right up until the moment it was patched. If there are any more patches still to be released in the future, you are not secure, even if you are up to date.

      In fact, it seems likely that patching actually makes you less secure, given the way new features tend to increase the attack surface.

    23. Re:Good Luck... by izat · · Score: 1

      1. There is no way to dismiss the tray icon or stop it from running on startup even after signing up.
      2. If you drag it to the overflow area it goes back after a reboot.

    24. Re:Good Luck... by Anonymous Coward · · Score: 0

      That's concerning considering every year there's a batch of patches that BSOD windows machines. You sell your customers a product then break it and tell them "gee you don't own it anyway why are you complaining". That's a huge liability, but it shows the hubris and indian-ization that Microsoft has undergone.

      Microsoft built their business on being just closed-source enough that you could ensure the thing worked but open-source enough that anyone could easily and quickly build something to work with the OS. The most alarming problem for Microsoft is their systems are becoming increasingly closed and increasingly less useful because of that. Microsoft, in an attempt to compete in markets they have been actively shut out of, is forcing their products on end users in a myriad of ways that, in the past, would have been viewed as monopolistic. They are fighting too many battles in a naive attempt to not become the niche player in the computer market they already are, and the viewpoint of "we can do whatever we need to survive" is, well. That one is going to get them into trouble.

      Their client\server infrastructure is really good and easy to set up, it just works. That's about the only real selling point left, and you're starting to see standards coming out now that will upset that. The market is starting to move on.

    25. Re:Good Luck... by Altrag · · Score: 1

      They're not grossly incompetent. They assume you are grossly incompetent. And for a wide enough sampling of "you," they're generally correct. I know Slashdot users for some reason seem to think everybody on the planet should somehow have a PhD in computer science and intimate knowledge of every piece of hardware, software, firmware, whatever in existence. That just isn't the case in the real world no matter what you think it "should" be.

      Much as MS abuses their update system (I'm sorry, Skype getting a somehow-even-more-unusable "bubble" style chat UI is NOT critical,) and much as it annoys me when I have to interrupt (or worse, lose) my work because Windows decided I'm not smart enough to reboot at my convenience, the underlying concept is pretty much necessary in a world of zero-day exploits and always-on internet. Even the technically literate would have trouble keeping up with all of that crap manually.

    26. Re:Good Luck... by Altrag · · Score: 1

      You still own the machine.. for now. You haven't owned the software running on the machine in many, many years, if you ever did.

      And yes if you don't like it, you absolutely can tell them to fuck off and just hope to hell that Linux runs everything you need for work/entertainment/whatever you do as that's the only option if you want to be free of corporate overlords (and even in the Linux world, you need to watch what distro you pick up..) Or at least you might be able to do that depending on what your BIOS has setup for SecureBoot..

    27. Re:Good Luck... by Anonymous Coward · · Score: 0

      I don't get the hate on that one. They're offering it as a free upgrade for one year going as far back as Win 7

      They should be offering it for free to the Windows XP install base to get them to move off it.

  8. Kind of like..... by Anonymous Coward · · Score: 1

    "Channels" on your desktop, back in the IE4/Win98 days!

    NEVER FORGET THE STARING MICKEY MOUSE AND TAZ

  9. Slashdot Editing By Timothy by Frobnicator · · Score: 4, Insightful

    Wow. Thanks /.'s Timothy for your editing work.

    After all the years we're used to your frequent grammar issues.

    But incorrect markup with raw URLs like that, that's an impressive low.

    --
    //TODO: Think of witty sig statement
    1. Re:Slashdot Editing By Timothy by Anonymous Coward · · Score: 0

      Especially egregious because slashdot only produces an average of one article per hour.

  10. "From Microsoft Researchers" by thedonger · · Score: 2, Insightful

    More like, "From the Microsoft Marketing Department." Unless I'm missing something, this is just bundling "safe" adware as part of Windows. Hmm, maybe Ubuntu will have new life breathed into it.

    --
    Help fight poverty: Punch a poor person.
    1. Re:"From Microsoft Researchers" by RabidReindeer · · Score: 4, Insightful

      More like, "From the Microsoft Marketing Department." Unless I'm missing something, this is just bundling "safe" adware as part of Windows. Hmm, maybe Ubuntu will have new life breathed into it.

      Nah, it'll be an integral part of the next systemd release along with emacs, ntp, and the web browser.

    2. Re:"From Microsoft Researchers" by macs4all · · Score: 3, Interesting

      More like, "From the Microsoft Marketing Department." Unless I'm missing something, this is just bundling "safe" adware as part of Windows. Hmm, maybe Ubuntu will have new life breathed into it.

      No, this is just Microsoft's idea of a way to monetize the "free" Windows 10 Upgrade.

      See, the problem is, when Microsoft gives away Windows 10 in a wan attempt to keep up with Apple doing the same for the past 2 (or is it 3?) Versions of OS X, they are directly hacking away at a primary revenue source. Apple, OTOH, has the cost of OS X factored-in to their overall sales of related hardware, and so it really isn't "felt" on the overall Balance Sheet.

      So now, Microsoft is in the unenviable position of trying to figure out where to "make up" that revenue, especially since their sales are down in almost every sector overall, and so they are forced to resort to sleazy tactics like essentially turning Windows 10 into adware.

      My prediction: Either they will be shamed into abandoning this despicable idea; or they will create a PAID "ransomware" tier for those who will pay $99 (or, knowing MS's burning desire for SaaS, more like $49/year) to "disable" the ads. Mark my words; you heard it here, first...

    3. Re:"From Microsoft Researchers" by Anonymous Coward · · Score: 0

      Yeah I haven't bothered with a Linux desktop since I became a corporate shill, but this would make me do it

    4. Re:"From Microsoft Researchers" by vux984 · · Score: 1

      My prediction: Either they will be shamed into abandoning this despicable idea; or they will create a PAID "ransomware" tier for those who will pay $99 (or, knowing MS's burning desire for SaaS, more like $49/year) to "disable" the ads. Mark my words; you heard it here, first...

      The sad and pathetic thing is that no advertiser is going to pay $49/year to show me ads so why should it cost me $49/year to 'outbid' them for the space.

      I'd do this for other sites too. What are they paying? Fractional cents per click or something? I almost never click ads... so advertisers are paying, maybe $5 year for my attention. Why can't I simply pay $6 per year split between google and other major ad networks to outbid them for my own eyeballs. Google makes more of me than they would showing me ads. I'm happier. And the price is the market price. Win-win.

      But for some reason, it is always as you say... free for the ad supproted version... and $50/year or $10/mo or something exorbitant by comparison for the ad free version. WTF... why do they need to charge me an order of magnitude more than they charge advertisers to determine what I see.

      (Ok... I know lots of reasons

    5. Re:"From Microsoft Researchers" by Anonymous Coward · · Score: 0

      You have no idea how much advertisements actually cost.

    6. Re:"From Microsoft Researchers" by Anonymous Coward · · Score: 0

      > Nah, it'll be an integral part of the next systemd release along with emacs, ntp, and the web browser.

      But emacs already serves as my web browser and NTP server...

  11. Origin of 'Privad' by avandesande · · Score: 3, Informative

    Privy(outhouse) + ad (derived from)

    --
    love is just extroverted narcissism
  12. Love the key part by OzPeter · · Score: 1

    Privad would probably need to be disseminated "through adware-style software bundling, shopping discounts, toolbars or other incentives."

    Given what MS just did with the Ask toolbar, it looks like the Ad Wars are starting.

    --
    I am Slashdot. Are you Slashdot as well?
    1. Re:Love the key part by peragrin · · Score: 1

      I have been fighting the ad wars for a decade plus now. Ever since ads became larger than the websites they serve.

      This is just a new battlefront. Fortunately I still have a few tricks up mysleeve. I will modify host file to block local host. (/sarcasm). Though I am getting ready for MAD. That's where I say f it all and cut the ISp right out.

      --
      i thought once I was found, but it was only a dream.
  13. KGTO all GOAT all the time by Anonymous Coward · · Score: 3, Funny

    The GOATSE is coming from INSIDE YOUR HOUSE!!
    {#`%${%&`+'${`%&NO CARRIER

  14. Nostaliga by GrumpySteen · · Score: 5, Funny

    There's the evil empire I grew up with! I was wondering where they'd gotten off to.

  15. But by penguinoid · · Score: 1

    Is it compatible with AdBlock?

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  16. Linux User Thinks this is a Great Idea by Anonymous Coward · · Score: 1

    This could be the best thing since Steve Balmer got rid of the start button. How to truly bring about Apple and Linux global domination.

  17. So the Ask toolbar isn't just malware by RevWaldo · · Score: 4, Insightful

    It's the competition.

    .

    1. Re:So the Ask toolbar isn't just malware by Anonymous Coward · · Score: 0

      Actually, it's not. If you look at the paper, you'll see that it is 6 years old! This isn't something new, it's just that some random "expert" just discovered it and wrote a blog post.

  18. Die Microsoft, Die!!! by macs4all · · Score: 1

    Not to start a Platform War; but this is something you will NEVER see Apple do. Not because they don't like making money; but because that simply isn't their business model (iAds notwithstanding). And besides, Apple is trying to distinguish themselves from virtually everyone else by making it very clear that they don't play the "Selling Personal Information By the Pound" (with apologies to Genesis) game.

    1. Re: Die Microsoft, Die!!! by Anonymous Coward · · Score: 1

      Would you like to upgrade to Quicktime pro with that?

      Yeah, sure, we know you just dropped 4500 on a shiny workstation; but c'mon, QuickTime pro, man!

    2. Re:Die Microsoft, Die!!! by mlts · · Score: 1

      The funny thing is that Apple doesn't play that much (it does a little with iAds) in the ad game... but among the big tech companies, they are by far the most profitable.

      If the ad wars get too hot and heavy, with every new desktop computer winding up like a Bonzi-Buddy Windows ME box, there may just be a mass exodus to Macs. People in the past paid big bucks for an entry level desktop computer, and if driven to, they might do the same now, leaving the only people on the ad platforms the people who don't have the cash to buy stuff.

    3. Re: Die Microsoft, Die!!! by macs4all · · Score: 1

      Would you like to upgrade to Quicktime pro with that?

      Yeah, sure, we know you just dropped 4500 on a shiny workstation; but c'mon, QuickTime pro, man!

      That's what, $30, one time, to offset the cost of some CODECS? But yeah, I never liked that, either. Fortunately, Apple isn't really serious about it, and so it is very easy to find "Pro" keys that Apple never seems to blacklist.

      And does QuickTime X even do that anymore? Nope. So for the vast majority of casual users, it's a non-issue. The forced adverts thing is looking to be something that could possibly affect all Windows 10 users. BIG difference!

      But the QuickTime -> QuickTime X transition was one of the most badly-bungled things that Apple has ever done, IMHO.

      But that still doesn't hold a candle to force-feeding adverts to your Desktop directly ! No way, no how is that equivalent.

    4. Re:Die Microsoft, Die!!! by macs4all · · Score: 1

      The funny thing is that Apple doesn't play that much (it does a little with iAds) in the ad game... but among the big tech companies, they are by far the most profitable.

      If the ad wars get too hot and heavy, with every new desktop computer winding up like a Bonzi-Buddy Windows ME box, there may just be a mass exodus to Macs. People in the past paid big bucks for an entry level desktop computer, and if driven to, they might do the same now, leaving the only people on the ad platforms the people who don't have the cash to buy stuff.

      What "big bucks?" You're just feeding into the "Apple Tax" myth.

      Assuming you have a reasonable monitor and USB keyboard/mouse kicking around, you can get an entry-level Mac mini for $500. The slashdotters will whine about 5400 RPM drive this, and "only" Dual-Core that; but as an Entry-Level computer, it is plenty powerful enough.

      And even if you have to purchase a monitor, keyboard and mouse, you only have to add about $125 to get both of those from third-party vendors. So, for $625, you have a nice little Mac desktop.

      And if you want to pop for more memory (which I might, although my 2013 MBP seems to get along just fine in Mavericks with "only" 4GB and a 5400RPM drive. I have even done live simultaneous 16 track recordings in Logic Pro with that configuration), then the cost would be a relatively paltry $200 more, and that buys you twice the RAM (8GB vs. 4), nearly twice the CPU speed (2.6GHz v. 1.4), and double the HD (1TB vs. 500GB). That's a lot of "upgrade" for $200. And of course, there are even more BTO refinements available, too.

      And at the end of it, you'll have a computer that is pretty damned fast (for an entry-level system), deadly silent, so small it almost qualifies as a portable, and which runs the world's most elegant OS (the window-management alone is so great that it isn't funny), and which, if you want, can easily run nearly any other OS, too, should the need or desire arise.

      Yes, I know that you can build up an Intel cue-type system; but then, that doesn't solve the real issue: Windows.

      And I'm not going to get into the whole "Hackintosh" situation; because, at the core, that involves stealing OS X.

    5. Re:Die Microsoft, Die!!! by Scotsman,+True · · Score: 1

      Assuming you have a reasonable monitor and USB keyboard/mouse kicking around, you can get an entry-level Mac mini for $500. The slashdotters will whine about 5400 RPM drive this, and "only" Dual-Core that; but as an Entry-Level computer, it is plenty powerful enough.

      No argument there, but an entry level PC with no peripherals is $400 (or less) - sounds like a hefty

      "Apple Tax"

      Wait, what?

      monitor, leopard and mouse ... both

      I see, you can't calculate that $500 is more than $400 because you can't count past 2. Got it.

      And if you want to pop for more memory ... the cost would be a relatively paltry $200 more, and that buys you twice the RAM (8GB vs. 4), nearly twice the CPU speed (2.6GHz v. 1.4), and double the HD (1TB vs. 500GB).

      (emphasis mine) - Are you freaking serious? Apple still sells a 1.4GHZ processor? I take back what I said before, if you can find a used PC that slow, it'll probably set you back under $200. Equivalent specs to your "upgraded" $700 PC would be about $450.

      "Apple Tax" myth

      That's some kool-aid.

    6. Re:Die Microsoft, Die!!! by macs4all · · Score: 1

      No argument there, but an entry level PC with no peripherals is $400 (or less) - sounds like a hefty

      Ya know. I could have said that a new Mac mini with 10.8 GHz CPU, 16 TB of RAM and an infinite-sized quantum storage crystal cost two dollars, and your type would say "Is that all?" I can buy a computer with those specs for fifty cents.

      Haven't we been down this road enough times?

      And as for your incredulity at a 1.4 GHz, Dual-Core i5, let's take a look around:

      Newly-offered Surface 3: $499. Intel Atom processor (and a whopping 64 GB of Flash). They won't even ADMIT the CPU clock speed!. Windows 8.1 (I think)

      HP 20Z all-in-one PC: $369 (on sale). 1.4 GHz AMD CPU (um, slower than Intel). Windows 8.1

      I can go on and on; but the bottom line is, yes, Virginia, people sell computers with 1.4 GHz CPUs (and worse!) all-the-time.

      And the REAL bottom-line? They all still run WINDOWS, and isn't that the point?

    7. Re:Die Microsoft, Die!!! by Anonymous Coward · · Score: 0

      If you can't see the difference between a Surface and a Mac Mini there really is no hope for you.

    8. Re:Die Microsoft, Die!!! by Anonymous Coward · · Score: 0

      Who do you mean by "everyone else"? Neither Microsoft or Google sell your personal information, quite the opposite: they protect zealously it as commercial advantage.

    9. Re:Die Microsoft, Die!!! by Anonymous Coward · · Score: 0

      This can be quite subjective.

      In the past, if you compared a Mac to the exact same (CPU, RAM, features, video card) competitor, Macs actually cost slightly less than PC brands, likely because an OEM license of Windows wasn't bundled with the box.

      However, if you compare a full featured Mac with a basic PC that may not have Bluetooth, a PCI-E based SSD, and other items, the low-end PC wins out. However, for a lot of people, that low-end PC is good enough.

      I won't argue that even the $500 Mac Mini isn't too shabby, especially with the fact that one can add fast external storage fairly easily. However, there are other incidentals that boost that price up as well, such as a video adapter cable, and an OEM Windows license.

    10. Re:Die Microsoft, Die!!! by macs4all · · Score: 1

      Who do you mean by "everyone else"? Neither Microsoft or Google sell your personal information, quite the opposite: they protect zealously it as commercial advantage.

      Sell it or use it to deliver "targeted" ads, doesn't matter. Apple doesn't do it.

    11. Re:Die Microsoft, Die!!! by macs4all · · Score: 1

      If you can't see the difference between a Surface and a Mac Mini there really is no hope for you.

      They are both being sole as "Entry Level" systems. I was simply showing that other computers are indeed available today that have weaker CPUs than the low-end Mac mini.

    12. Re:Die Microsoft, Die!!! by bingoUV · · Score: 1

      They are both being sole as "Entry Level" systems

      Ever heard of the word "tablet"? Touchscreen? Battery? Sensors for light, acceleration, GPS?

      --
      Bingo Dictionary - Pragmatist, n. A myopic idealist.
    13. Re:Die Microsoft, Die!!! by Blaskowicz · · Score: 1

      "Only" $200 to double the RAM. So, for $825 you get a low end computer. It would be much better to get the 1.4GHz processor and 8GB RAM if you want it to be long lived.. But that's +$100 over the default. +$100 to get +4GB RAM : that's a lot of money for an upgrade. Welcome back to the 90s, when the OEMs pretended only their branded memory would work. But this time it's soldered, on a desktop computer.

  19. And... by MitchDev · · Score: 1

    Are they paying for the bandwidth of mine that I pay for and they are wasting?

    1. Re:And... by Anonymous Coward · · Score: 0

      Are you paying for the content of the websites you are visiting?

    2. Re:And... by MitchDev · · Score: 1

      No, doesn't give them the right to put ANYTHING on my computer, so fuck you marketing slave

    3. Re:And... by carlos92 · · Score: 1

      They publish that content for a reason - they want me (or someone) to view it.

  20. Sounds like the ad version of Windows 10 with Bing by ErichTheRed · · Score: 1

    One of Microsoft's licensing tiers for Windows 8 was free, but OEMs were forced to set the default homepage and search engine to Bing. This sounds like the adware equivalent. I'm not sure how they'll implement it, since Windows 10 licenses are going to be free for upgraders.

    Here's something interesting to think about though. Unlike the rabid-anti advertising folks, I don't really do much on my own systems to avoid ads. I really don't like them, but I'm content with ignoring them simply because I don't want to spend the effort to install ad blockers or change HOSTS files. If someone like me, who could do all this stuff, chooses not to do so because I have more important things to do...then what will your average consumer do? Given this, it seems like it could have some traction. Serving up ads from localhost, and therefore having at least some access to the local machine might be where I would draw the line and start the blocking.

    Oh, and to the person who mentioned Internet Explorer 4.x "channels" on Win98...thanks for the horrible flashbacks to the Mickey Mouse and Taz. :-)

  21. 3 ... 2 .. 1 . by waspleg · · Score: 1

    Class action.

    I hope it's in the billions.

    1. Re:3 ... 2 .. 1 . by macs4all · · Score: 2

      Class action.

      I hope it's in the billions.

      Why? The only ones who ever see the awards are the defense attorneys.

    2. Re:3 ... 2 .. 1 . by Anonymous Coward · · Score: 0

      Class action.

      I hope it's in the billions.

      Why? The only ones who ever see the awards are the defense attorneys.

      So what? The societal point of a class action suit is to punish the offenders. Are you going to take a day off work to file a small claims suit for $1.23 when you are overcharged on your phone bill? Will you even bother to spend an hour on hold, or change providers if there is a BS $0.95 "surcharge" added to you bill? I know I won't. I won't use the coupons I get sent either when they lose the suit. At least the lawyers get cash - that what discourage corporate behavior from being even MORE egregious.

    3. Re:3 ... 2 .. 1 . by macs4all · · Score: 3, Interesting

      Class action.

      I hope it's in the billions.

      Why? The only ones who ever see the awards are the defense attorneys.

      So what? The societal point of a class action suit is to punish the offenders. Are you going to take a day off work to file a small claims suit for $1.23 when you are overcharged on your phone bill? Will you even bother to spend an hour on hold, or change providers if there is a BS $0.95 "surcharge" added to you bill? I know I won't. I won't use the coupons I get sent either when they lose the suit. At least the lawyers get cash - that what discourage corporate behavior from being even MORE egregious.

      You mean like with the Tobacco Company Settlements, where not only did the Defendants get exactly NOTHING, but then THEY ended up paying the Fines in the form of cigarette prices that more than DOUBLED, coincidentally RIGHT after those Settlements were agreed-upon.

      I don't even smoke cigarettes; but I thought that was one of the most blatant "transfers of burden" that I have ever seen; the Tobacco Industry didn't suffer a DIME, directly. The ONLY ones who suffered were the poor victims that the Tobacco Companies Addicted in the first place!

      So now, tell me how Class Actions teach Corporations a lesson?

    4. Re:3 ... 2 .. 1 . by Anonymous Coward · · Score: 0

      I think you'll find that the tobacco industry suffered a great deal by doubling their prices. It's been established that for every 1% the price of cigs increase, 0.5% of smokers quit (which is the main rationalisation for sin taxes).

      But be serious here, where else do you think the money was going to come from? It's the tobacco industry, the only revenue they have comes from selling tobacco at a profit. The large settlement was intended to punish the industry by decreasing profitability. That the industry would increase prices to recover profitability was not unanticipated by the courts. It was the entire bleeding point.

    5. Re:3 ... 2 .. 1 . by Anonymous Coward · · Score: 0

      If they were able to just DOUBLE the price and not suffer a DIME, why didn't they TRIPLE the price for BIG PROFIT? Why stop there? QUADRUPLE! QUINTUPLE!

      (This is the MAFIAA fallacy in reverse: Since everybody who downloaded 100,000 songs at $0.00 would totally have downloaded 100.000 songs at $1.00 a pop too, we just multiply downloads with list price and get loss from piracy. Right?)

    6. Re:3 ... 2 .. 1 . by Altrag · · Score: 1

      Don't worry, there's about a 100% chance that the EULA will prohibit class action lawsuits. We can thank Sony for starting that ball rolling!

    7. Re:3 ... 2 .. 1 . by macs4all · · Score: 1

      The large settlement was intended to punish the industry by decreasing profitability. That the industry would increase prices to recover profitability was not unanticipated by the courts. It was the entire bleeding point.

      And so, the only entity that REALLY profited (other than the attorneys) was the STATES; so the Government was the only REAL winner.

      Yay, rah. But again, the VICTIMS recovered NOTHING. NOTHING. NOTHING.

      Got it?

    8. Re:3 ... 2 .. 1 . by macs4all · · Score: 1

      Don't worry, there's about a 100% chance that the EULA will prohibit class action lawsuits. We can thank Sony for starting that ball rolling!

      Hasn't that been invalidated yet? I thought that there was a decision on that. There was JUST a Federal decision that basically marks ALL "Administrative 'Law' " "Courts", for example, as unconstitutional.

    9. Re:3 ... 2 .. 1 . by Altrag · · Score: 1

      I'm not lawyered up enough to absolutely say for sure (never mind just reading an article rather than the actual decision paper) but just from what I see there:
      - Its against a government agency rather than a corporate one, which may have an impact.
      - I don't think arbitration is the same as having a private judge. In particular, arbitration can fail and still be passed to a court whereas a judgement is typically final (barring appeals.)
      - Most of the EULA clauses related to this are specifically against class action lawsuits. I don't know if those enjoy the same seventh amendment privileges as private suits.

      Though none of that makes much difference to me personally as I live in Canada and US rulings have little to no bearing over me.

  22. In other news by justthinkit · · Score: 5, Funny

    A man, identified only as "A.P.K." -- no last name -- was seen walking toward the Golden Gate bridge while repeatedly muttering "The whole plan is ruined...one minute, global domination, the next minute, total failure..."

    --
    I come here for the love
    1. Re:In other news by Darinbob · · Score: 4, Funny

      But he'll have the world's longest suicide note.

  23. Be honest by AJ_dot · · Score: 1

    "The report admits that Privad would probably need to be disseminated 'through adware-style software bundling, shopping discounts, toolbars or other incentives.' " ... or the OS!

    1. Re:Be honest by zlives · · Score: 1

      hey when its given for free... you don't have to install windeX :)

  24. Old paper is old by Anonymous Coward · · Score: 5, Informative

    Why are we discussing this paper from 2009 (http://conferences.sigcomm.org/hotnets/2009/program.html) as if it is new?

    1. Re:Old paper is old by Anonymous Coward · · Score: 1

      Not to mention that the paper wasn't even from Microsoft Research! Look at it, the affiliations of the authors are listed at the top.

      This is a click-bait article that was picked up by Slashdot to be click-bait here.

      In reality, what appears to have happened here is:
      1) Some guy at the "Max Planck Institute for Software Systems" helped write a paper (with a bunch of other folks) back in 2009.
      2) This guy later got a job at Microsoft Research's Bangalore lab.
      3) This guy publishes a list of all his papers on his personal web page (common practice among researcher types).
      4) Some hack "journalist" notices this paper on that guy's web site and realizes he can get a great (but totally misleading) click-bait headline out of it.
      5) Profit! (or at least hit counts, for the journalist's site)

    2. Re:Old paper is old by Zalbik · · Score: 1

      Well, he also published a paper with similar content in 2011 (while working at Microsoft Research).

      Still, not news

  25. Fuck you Microsoft ... by gstoddart · · Score: 1

    So basically this is your bullshit way of monetizing our desktops directly and preventing us from using ad blockers?

    Fuck you, it's our desktop, we own it. It's not there for you assholes to monetize it and fill it up with advertising shit.

    God but the people who sell ads are self entitled assholes.

    Placing the ads on our machines directly is a bullshit move. How about we protect our fucking privacy by not having this shit on our machines in the first place.

    Assholes.

    --
    Lost at C:>. Found at C.
    1. Re:Fuck you Microsoft ... by macs4all · · Score: 2

      Placing the ads on our machines directly is a bullshit move. How about we protect our fucking privacy by not having this shit on our machines in the first place.

      I agree! Here's how to start.

    2. Re:Fuck you Microsoft ... by ArcadeMan · · Score: 1

      Why Mint in particular, compared to the other distros?

    3. Re:Fuck you Microsoft ... by macs4all · · Score: 2

      Why Mint in particular, compared to the other distros?

      Quite frankly, I wanted to deflect the drubbing I would get if I just linked to Apple's site; and so, since I hear a lot of people on Slashdot speak highly of Mint, especially for users that are coming to Linux for the first time, I figured it would be a kind of "neutral" distro to pick.

      But, since Linux fanbois can't seem to pick which of the 100+ distros they want to get behind (one of the biggest reasons why Linux on the Desktop is a complete non-starter, IMHO), I guess I would have to point to someplace like here, instead.

      So, to me, your question simply registers in my brain as "No good deed goes unpunished".

    4. Re:Fuck you Microsoft ... by sexconker · · Score: 1

      "So it is with some interest that I came across today some research by Saikat Guha, a Senior Scientist at Raytheon BBN Technologies and a partner at Microsoft Research, which investigates the feasibility of running web ads from localhost – from the user’s own computer."

      This isn't an MS-sponsored paper. It's Saikat Guha, Alexey Reznichenko, Kevin Tang, Hamed Haddadi, and Paul Francis looking to make a few bucks.

    5. Re:Fuck you Microsoft ... by ArcadeMan · · Score: 1

      I'm a Mac user and I was picking Ubuntu when someone asked me for a Linux distro until recently (hearing bad things about it on Slashdot), so I was wondering "why Mint" since I also keep hearing about it as a "starter Linux" too.

      Someone should mod you informative for that link to distrowatch.

    6. Re:Fuck you Microsoft ... by macs4all · · Score: 1

      I'm a Mac user and I was picking Ubuntu when someone asked me for a Linux distro until recently (hearing bad things about it on Slashdot), so I was wondering "why Mint" since I also keep hearing about it as a "starter Linux" too.

      Someone should mod you informative for that link to distrowatch.

      Thanks!

      And if you look over at the right side of the DistroWatch homepage, you will see that "Mint" is #1 in "popularity". I didn't look there until after I decided to use them; but it just reinforces that it was a decent choice ;-).

      But seriously, unless someone just has NO money, I would still recommend OS X over Linux, for all the reasons you already know if you're a Mac user...

      But as I said, I didn't want to start a Platform War.

    7. Re:Fuck you Microsoft ... by ArcadeMan · · Score: 1

      Even if I use a Mac, I do know that they're way more expensive than alternatives, especially outside of the U.S.A. Even in Canada, Apple doesn't rectify its prices often enough compared to the exchange rate.

    8. Re:Fuck you Microsoft ... by macs4all · · Score: 1

      Even if I use a Mac, I do know that they're way more expensive than alternatives, especially outside of the U.S.A. Even in Canada, Apple doesn't rectify its prices often enough compared to the exchange rate.

      Probably true of all the "name brand" computers, though, isn't it?

  26. Don't touch my HTTPS by allquixotic · · Score: 1

    HTTPS should be truly end to end with no MITM. Any software vendor putting stuff on my computer that bypasses this will not be supported by me financially in the future.

    To be perfectly honest, I'm so strongly in favor of encrypting everything that I say, if there's a non-HTTPS site out there that only serves traffic over HTTP, and they want to bundle malware on my system that *only* injects content into regular HTTP (not HTTPS) connections, I'm all for it. Go ahead and punish users and sites that run without TLS enabled. It'll just increase the pressure on webmasters and users to get TLS up and running on absolutely every host.

    And with things like StartSSL and soon that Mozilla-funded free CA, there's really no excuse not to have a trusted cert (not a self-signed or snakeoil cert).

    Let's encrypt the web. But don't you dare interfere with or modify my HTTPS traffic through any means. That will immediately get your company blacklisted in my book of companies I'm willing to do business with.

    1. Re:Don't touch my HTTPS by KiloByte · · Score: 1

      Except that HTTPS that relies on the CA cartel model is snake oil at best.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
  27. Full screen ads on Slashdot by Muntzsky · · Score: 1

    Speaking of ads, why in the higgidy heck and I seeing full page splash ads on the home page?!

    1. Re:Full screen ads on Slashdot by Anonymous Coward · · Score: 0

      Did you check your localhost file?

    2. Re:Full screen ads on Slashdot by Anonymous Coward · · Score: 2, Insightful

      Because you're not using adblock.

  28. As long as.... by Anonymous Coward · · Score: 1

    As long as it REPLACES all of those linked web adds AND its source code is vetted by independent parties (EFF, ACLU, etc) for privacy/safety sign me up. The current nightmare of interdependent web pages displaying third party advertisements some of which are hosting adware/malware needs to be curtailed. The fact that it is coming from M$ is a bit of a concern but that doesn't necessarily negate its usefulness, especially if a close eye is kept on it.

    1. Re:As long as.... by carlos92 · · Score: 1

      What you suggest COULD go well, but it smells like a nanny state to me - worse yet, in private hands.

    2. Re:As long as.... by gl4ss · · Score: 1

      replaces? that's very, very silly.

      this would be an advertisement monopoly by the way, more or less. and I really don't see the difference between this and some software labeled as malware.

      plus, it would be even easier to block than other ads.

      so I highly doubt this is going to go anywhere.

      --
      world was created 5 seconds before this post as it is.
  29. Security wise it's not a bad idea by Anonymous Coward · · Score: 0

    I think there are obvious implementation problems that will ground the concept but the basic idea is an imporant one.

    Attack surface reduction.

    Traditional Ad networks are a fucking security nightmare. Compromise an Ad network and you gain access to a HUGE surface because you can now inject malicious code not just on one site, but hundreds of thousands.

    Lock down the ad network, cut down on the amount of requests to 3rd party addresses on any given site. Deliver ad content in secured, encrypted, signed bundles and reference them locally like you do software. No chance of manipulation or injection in transit.

    We're going to have to start treating ordinary web pages more like we do software. With software we sign and control everything end-to-end.. Web pages have zero guarantee in transit and you don't know if you could be harming your users.

    I don't think this particular idea will work (You have to get users to run custom software) but there are good ideas that could be included in future browser/http/html/whatever specs. Why not have a mechanism where you can deliver secure and un-tampered bundles of content? Reduces requests, lookups, and attack surface. That content does not have to be ads, but ads would be a good use.

  30. Hostfile by clockley(571021718) · · Score: 1

    That means I'll have to block localhost in the hostfile.* *(I know that's impossible )

  31. How about no by YrWrstNtmr · · Score: 2

    Ads stuffed into my machine, but also prevetted by the ACLU and EFF? How high do you think we are?

    Not only do you want to suck up my bandwidth, you want to suck up my drive space. And only those ads deemed 'acceptable'?
    Didn't we go through that whole push thing about 1998 or so. Hell, you even got free dialup if you accepted their pushed ads. Of course, it rendered the machine unusable, because it was trying to keep up with the ads stream...

  32. Similar stuff already in windows 8 by Anonymous Coward · · Score: 0

    Windows 8 appy apps are already jam-stuffed with adds. News app? Nope, here is a 45 second cadillac commercial first. Weather app? How about you watch this cat food commercial first? Email? Here have some full page add for candy crush!

  33. A lot of words by Anonymous Coward · · Score: 0

    This paper contains a sizable quantity of words, a picture and a graph.. authors obviously spent a lot of time on it...most unfortunate.

  34. APK by samwichse · · Score: 4, Funny

    Oh man, APK's head is going to asplode!

    1. Re:APK by Anonymous Coward · · Score: 0

      > Oh man, APK's head is going to asplode!

      What's this gotta do with the Swedish (Arbetarpartiet Kommunisterna) or Danish (Arbejderpartiet Kommunisterne) communist party?

  35. Easy to subvert? by Anonymous Coward · · Score: 0

    I'm no expert, but would this not be very easy to block the ads from being displayed if they were local host?

  36. Amazing creative talent at MS by Anonymous Coward · · Score: 0

    Just when you think they have done everything to deserve the title to the most despicable company, they come up with something that makes them even more despicable.

    1. Re:Amazing creative talent at MS by sexconker · · Score: 1

      "So it is with some interest that I came across today some research by Saikat Guha, a Senior Scientist at Raytheon BBN Technologies and a partner at Microsoft Research, which investigates the feasibility of running web ads from localhost – from the user’s own computer."

      This isn't an MS-sponsored paper. It's Saikat Guha, Alexey Reznichenko, Kevin Tang, Hamed Haddadi, and Paul Francis looking to make a few bucks.

  37. Scatching head by WaffleMonster · · Score: 1

    Given local storage extensions supported by most browsers these days advertisers don't need to install anything to pull this off. They have all the tools to do it right now.

  38. MOD PARENT UP by Ann+O'Nymous-Coward · · Score: 1

    *standing ovation for a brilliant bit of fact-finding* My kingdom for mod points!

    1. Re:MOD PARENT UP by Whiteox · · Score: 1

      EGGFUCKINGZACTLY! Except that this should of been first post. I can't believe how this got onto /. and that Timothy should of read TFA first and realised that this is crap.

      --
      Don't be apathetic. Procrastinate!
    2. Re:MOD PARENT UP by Anonymous Coward · · Score: 0

      Should HAVE.

      You fucking illiterate moron.

  39. a perfect use for systemd! by Anonymous Coward · · Score: 0

    Microsoft can simply extend systemd so that the adware ecosystem is preloaded during startup, thereby limiting impact to the user's desktop session.

    HAHAHA capcha is MALICE

  40. Re:Sounds like the ad version of Windows 10 with B by avandesande · · Score: 1

    Yeah I think you are spot-on. They are exploring ways to generate revenue without charging for the OS.

    --
    love is just extroverted narcissism
  41. Computer Life Before Advertising by Anonymous Coward · · Score: 0

    Lately I've been thinking how much more I enjoyed my computers before I connected them to the world.

    I tinkered with the hardware, wrote a little code, installed apps from physical media, did some creative writing.

    Pr0n was Penthouse Forum and VHS tapes, music was played on radio's tuned to locally owned stations and there was actual variety. Newspapers did reporting, and local television the same. Now my local "news" shows are just paid ads and some lady reading the stations Facebook feed on the air.

    No one tried to spam my phone.

    I didn't know what Goetse was and there were no Kardashians.

    It was bliss.

    1. Re:Computer Life Before Advertising by Anonymous Coward · · Score: 0

      There were perfectly good years where you had connectivity but no ads. Being connected has nothing to do with ads which means you're talking out of your ass about some pseudo-nostalgia you think is seen as cool.

      The fact that you say "apps" enforces this.

      Fucking hipster wannabe.

  42. Fantastic... by Anonymous Coward · · Score: 0

    I, for one, definitely can't see anything sinister about an OS vendor scheming about how to use a privileged position on local host to push ads. Totally unthreatening, and no risk of subverting firewall type appliances or providing a temptation to'rewrite' ads from a hypothetical web-centric competitor, where one to-Google-exist.

    Fuck, MS, why not just remind me that having access to my frame buffer and audio output offers a superb opportunity to present 'rich content advertisements' without risk of blocking. This idea earns the researchers a spot in the special hell, probably between direct mail marketers and Jenny from cardholder services.

  43. RELAX everybody... by Thud457 · · Score: 1

    hint--
    They still have to download those ads to your computer from somewhere...

    APK solution STILL relevant

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  44. I already serve ads from localhost! by sootman · · Score: 1

    ... Sort of. I have a giant ad-blocking /etc/hosts file, and since I actually run httpd on all of my Macs, I often see my own 404 page in an iframe on sites I visit. So, yeah, works for me. :D

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  45. "Adware-Style" by Anonymous Coward · · Score: 0

    LOL

  46. From Microsoft? by Anonymous Coward · · Score: 0

    The paper was published 6 years ago, when the authors were at Cornell and Max Planck Institute. One of the authors now works at Microsoft Research India, so I do not see a relevant Microsoft connection here.

  47. corporate torrent by goombah99 · · Score: 4, Interesting

    I have been wanting to see Apple or Microsoft or Netflix embrace torrent like local servers. But not for ads. For movies. Just push out all the movies to people's computers at night. Then let itunes or whoever form the torrent networks to deliver movies to paying customers. As long as I get a discount (since it's my bandwidth and electricity) why not? I'd like it as thumb in the nose of comcast and anyone else throttling the net.

    I'm not talking about illegal file sharing, I'm talking about just having content served right within Comcasts own network so there's no peering issues.

    Yes I appreciate how long comcast would let that go on. Just a fantasy.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  48. hey newfag by Anonymous Coward · · Score: 0

    new "feature" implemented in honor of having more than 4M users !

    Enjoy !

  49. It's a matter of trust... by Anonymous Coward · · Score: 0

    In what universe is this a good idea?

    The whole problem is that the advertisers don't trust the websites they're advertising on. If they embedded the advertisments in the websites themselves, instead of serving them from a different domain, add-blocking scripts would have a hell of a lot more trouble trying to block that stuff. The advertisers want more control, though. So... now they explore this concept. Which is going to fail spectacularly.

    The problem isn't the viewers. It's the websites and the advertisers themselves.

  50. You could get a PS4 by tepples · · Score: 0

    I just want more video game developpers to embrace Linux so that I can fully move away from M$.

    If you want to migrate away from gaming on Microsoft platforms, you could always switch to Sony's Orbis OS, the FreeBSD-based operating system that comes installed on every PlayStation 4 game console. That way you can do your major and mid label gaming on a PS4 and everything else on GNU/Linux.

  51. Targeting helps make an ad good by tepples · · Score: 3, Insightful

    A good advertisement is one served to the correct audience. For example, if you are a single man, an ad for feminine hygiene products is unlikely to be good. Therefore some measure of targeting is required.

    1. Re:Targeting helps make an ad good by gstoddart · · Score: 1

      Well, I have zero willingness to let some marketing assholes know more about me so they can try to sell me targeted ads.

      That's not my damned problem.

      So, you want to make some guesses about who is watching the TV programs I watch and advertise to that? Go ahead. But I'll still fast forward through your ads.

      If you expect me to allow your crap to run on my machine and allow you to track me across the internets for your marketing purposes? No, I'll block that shit all day long.

      I'm not interested in your damned ads, nor making them more relevant.

      The amount of shit embedded in the average web page is bad enough. Having that tracking and ads come directly from within my PC gets a big hell no. I'm not running services to help Microsoft (or anybody else) sell ads.

      --
      Lost at C:>. Found at C.
    2. Re:Targeting helps make an ad good by Anonymous Coward · · Score: 0

      Yeah, that's like someone walking along your side and sticking his finger in your asshole, and then suggesting that if he could also finger your genitals, the asshole job would become much better.

      No thanks, you can fuck off.

    3. Re:Targeting helps make an ad good by Altrag · · Score: 1

      Except they'll make it your problem. The advertisers are quite happy to send you 47 ads if they can't figure out which 5 are actually useful.

      There's no winning in the ad war. There's only a constant arms race between the bad guys who think we care about their latest scam and the good guys who try their best to hide that crap for us regular people.

      Unfortunately the bad guys are the ones who tend to have corporate backing and its only a matter of time before this stuff is in your hardware rather than your OS. And while that won't necessarily end the arms race, the deeper down it goes, the fewer people will have the technical skill to work around it.

      And of course any time you start talking about a real solution (that is, enforce my damned right to privacy and to own the things I paid for,) the pundits come out screaming about communism and how the free market will solve all problems. Because companies are so very well known to voluntarily take a profit hit with no obvious upside for themselves.

      Oh and lets not forget the "vote with your wallet" rhetoric which has shown itself to work so very well in the age of multinationals with hundreds of millions of customers. They'll absolutely miss the couple of dozen folk you pull together against them (but don't worry they'll still send you their ads!) Or the spambot companies that are already working with a 1000:1 ad-to-purchase ratio. Making it 1001:1 isn't really going to be a significant impact.

      All that said, I'd be much less likely to blanket block ads if they were both relevant and non-intrusive. I like the emails that Amazon sends me suggesting new movies and books I might be interested in. I like that Netflix tries to tailor their homepage to my viewing habits.

      Its not like we're even really given the illusion or privacy anymore so if they're going to be logging all of my data anyway, I'd rather they use it for something useful and somewhat evil over something secretive and almost certainly completely evil.

      The annoyance issue is more the websites than the advertisers. There's still a few flashing Geocities-era shitballs of course but most are fairly tame these days. The problem comes in when the website throws on so many ads that the content only manages to fit in a 3"x5" block on my 47" screen. That's a bit excessive. (Oh, and the ad providers need to do a much better job of vetting against virus sites and other shit like that.)

    4. Re:Targeting helps make an ad good by Vokkyt · · Score: 1

      I don't think anyone disagrees with this in principle, but targeted advertising assumes a lot of things, namely that the target is a heavy consumer.

      My experience with targeted advertising is advertisements offering me things I recently purchased. For example, if I order a bike, presumably I'm going to have it for a long time - I don't need more ads offering me bikes at discount prices, as I already have one. If the advertisements were to go through and find local repair shops and help advertise their repair plans (which a lot of shops seem to do now), that would be convenient, along with a distance from my location so I have a relative idea of which I'd like to go to, but that's not really what ads seem to do. Instead, it's "We saw you bought X, here are more X you might want".

      Or, if I search for an auto-repair shop, it would be nice to see specialties for each shop, location, etc, but that's not what you get with advertisements. For example, I'm in Russia atm and I just searched Auto-Repair - the ad which is served to me is FireStone, which would be okay if there were any actual Firestones in Russia.

      This is my issue with targeted advertising -- it doesn't work as advertised. I'm told that the more I give it information-wise, the better it can figure out what to show me, but it never plays out this way. I'm shown things I've already purchased or things just plain not available. Never mind that the ads themselves contain no information that is worthwhile. With just this alone, there is nothing the targeted advertising offers me which is compelling to not block it. It's a wash for me, and with only that as considerations, I'm merely indifferent.

  52. Fuck You by sexconker · · Score: 1

    Saikat Guha, Alexey Reznichenko, Kevin Tang, Hamed Haddadi, Paul Francis
    Max Planck Institute for Software Systems and Cornell University

    sguha@mpi-sws.org
    areznich@mpi-sws.org
    hamed@mpi-sws.org
    francis@mpi-sws.org
    kt258@cornell.edu

    1. Re:Fuck You by Anonymous Coward · · Score: 0

      Found the guy using his hosts file to block ads.

  53. Trespass by Sir+Holo · · Score: 1

    Wouldn't that be a "Trespass to Chattels", due to their storing their stuff on your property, thus depriving you of use of said property? (That is, permanently, not in a browser cache.)

    IANAL.

  54. Windows as a [Ad] Service by QuietLagoon · · Score: 1

    ...A paper from Microsoft researchers posits the possibility of 'pushing' web ads to a user's own computer and serving them into pre-arranged containers on web pages...

    So this is what Microsoft meant when they said Windows would become a service. Microsoft just neglected to mention who would be of benefit from this service --- the advertisers.

    1. Re:Windows as a [Ad] Service by Altrag · · Score: 1

      I don't think anyone ever believed that consumers would benefit from Windows being a service. Though to be a little pedantic, I'm not sure how many thought advertisers would be the beneficiaries either, as opposed to just MS themselves benefiting.

  55. This Is Stupid and Invasive by Anonymous Coward · · Score: 0

    No. Just no. Who is the person or persons with whom this idea originated? They need counseling.

    Seriously, a man's PC, be it Windows, Linux, Mac, is private. I already block all forms of ads, beacons, cookies, scripts because of malware vectors. And now these geniuses want to serve up ads in the manner they describe. No. Just no. Fortunately, in my household, we are simply a few months (if this long) away from there being no Windows PCs in the house. My wife's PC is literally on it's last leg after almost five years. She understands and agrees that the next PC will not be Windows. She's choosing Mac or Linux -- hopefully Linux, as the rest of the PCs in the house are Linux. Macs are too commercial for my taste. I dislike the closed ecosystem something fierce.

    It really seems that these days, you choose one of three fiefdoms: Microsoft, Apple, or Google -- and live within those ecosystems. I choose to use open source software, my own domain names for email, my own cloud, and so on. I don't trust any company whose business is marketing or advertising. Ads are a poor business model, especially since I have not seen one in years and will never respond to any I see outside the house. I've trained myself to ignore ads, I FF my DVR, I mute commercials on shows I do sit through. No ads. Not for me.

  56. Re: Old paper is old AND NOT FROM MICROSOFT by drfuchs · · Score: 1

    And the author was a postdoc at the Max Planck Institute at the time! Nothing to do with Microsoft!

  57. Buy back the ad space on web pages by tepples · · Score: 1

    Microsoft could offer a means for you to buy back the ad space on these pages by acting as an advertiser on your own machine. It would be Microsoft's counterpart to Google Contributor, which is in private beta. Would you be willing to pay more for a copy of Windows that includes this?

    1. Re:Buy back the ad space on web pages by gstoddart · · Score: 1

      If Microsoft thinks that's going to happen, Microsoft can shove a ferret up their clacker.

      If they're going to the extortion pricing model in Windows, they'll quickly realize people don't want that.

      Fuck Microsoft if they're looking to do bullshit like that.

      --
      Lost at C:>. Found at C.
  58. Meanwhile down in Texas... by bobbied · · Score: 1

    I do'na know what they call this where's ya from but here We call this kind of thing trespassing! It's bad enough that you insist on running all this Java Script stuff, but now you want to store stuff locally so you can better control what popup boxes I see and be a light'n the load on ya end yonder? No sir, I'm done being nice and putt'n up with ya. You can take ya North West sourced, high wheeling fancy software and the low down good for nothn snake oil sellin' business off my property afor' I be calling the law. There will be no billboards bein' built on a my stake, a'n'a I won't be buy'n no truck I'sa see's ya try'n to sell that way. No sir, not gona be buy'n nothing.

    Now, I'm gona warn ya fella, if I see you, ya friends or any of your varmints trespassing on ma property after today, I'm a gona shoot first with this here six shooter. Trespassers will be shot, survivors will be shot a-gin, and if'n ya still breathin I might be asking questions, or I might just shoot so'more depen'n on how mean I'm a feelin' and how I'm stocked for ammo at da-time. Ya either gon' be dead, or wish'n ya already was...

    Now shoo, ya lazy good for nothing, free loading, yella pond scum. If'n I'm still see'n ya face once I get to count'n to ten, I'm a gona be count'n six more as I be pullin' the trigger. Ya' here me clear? (Click) All ya'll be going now, mind ya mannors as ya be on the trail. Make sure on close'n the gates ya open on the way home to Redmond or I'll be making sure ya learn ya manors..

    A one........ (Mississippi)..... A Two .... (Mississippi)........

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  59. Re: Old paper is old AND NOT FROM MICROSOFT by Anonymous Coward · · Score: 0

    This is /., why let facts get in the way?

  60. Annual renewal dance by tepples · · Score: 1

    And with things like StartSSL and soon that Mozilla-funded free CA, there's really no excuse not to have a trusted cert (not a self-signed or snakeoil cert).

    Even if the StartSSL certificate is available without charge, it doesn't renew automatically. So there's still the manual task of remembering to renew it every year, which in some cases involves opening a trouble ticket with your web host to get the certificate installed. There's also usually an extra charge for a dedicated IP if you still have viewers who use SNI-ignorant browsers such as Internet Explorer on Windows XP or Android Browser on Gingerbread.

  61. At least ... by PPH · · Score: 1

    ... I can still turn my Telescreen off.

    --
    Have gnu, will travel.
  62. Ha, I'll show them! by Zalbik · · Score: 2

    Won't work for me! I redirect localhost to 127.0.0.1!

    BTW...why are we discussing a paper from 2009? Is this really news?

    1. Re:Ha, I'll show them! by Whiteox · · Score: 1

      I've done better. I DELETED my Host file completely!

      --
      Don't be apathetic. Procrastinate!
  63. This sounds very cool by pteddy · · Score: 1

    I'm always interested in enhanced browsing and shopping experiences.

  64. Re:corporate torrent by Krojack · · Score: 1

    I would be sure to send Comcast a monthly bill for using drive space on my computers too.

  65. Fixed that for them by Anonymous Coward · · Score: 0

    "through adware-style software bundling, shopping discounts, toolbars or other DECEITFUL SCAMS "

  66. MS latest security exploit by Anonymous Coward · · Score: 0

    ya, this is gonna go real well

  67. APK is dead: Netcraft Confirms by Anonymous Coward · · Score: 0

    And wouldn't ya fukkin know it! The ONE TIME his blathering might actually be relevant, he's not posted one damned thing. Pathetic but typical.

  68. Wait... is this so bad? by Somebody+Is+Using+My · · Score: 1

    I mean, let's look at it from the other side. Might it not make ad-blocking easier?

    In the browser, ad-blockers would just have to block anything coming from localhost; except in rare occasions (web-developers, etc). it is unlikely that any other web-material will be served from there. Rather than having to keep track of an increasingly byzantine list of adservers, the Adblock app would just have to stop the ads coming from one source.

    Of course, blocking it on the browser only keeps you from seeing it; if you want to prevent any communications (to /and/ from the advertisers) you'll still want to prevent communications between your computer and the advertisers. But if this data is being run through and vettted by Microsoft, it should be fairly simple (or at least less complicated than current methods) to block certain IPs at the firewall or even prevent certain executables from running at all.

    Unchecked, its a horrific violation of privacy... but with the proper tools it might make managing advertisments much easier. Maybe? Any thoughts?

  69. Malware by Anonymous Coward · · Score: 0

    Microsoft should mark themselves as malware and automatically remove itself.

  70. fair enough by Anonymous Coward · · Score: 0

    Considering that MS is giving away its OS completely for free, it makes total sense to users that they should support the struggling company with ads installed on their computers.

  71. Where's APK when you need him? by Demonoid-Penguin · · Score: 1

    What's the host file solution to Mr Clippy living in localhost?

  72. What ads on slashdot.org ? by DrYak · · Score: 1

    For those of you not reading Slashdot {...} ads appear {...}

    What ads ?

    I have both
    - uBlock running
    - and the Thanks again for helping make Slashdot great! box checked.

    Sorry, I pay for my bandwidth, I don't want my money wasted on annoying flashing things trying to persuade me to throw money on goods that I don't give a fuck about (in addition to disrupting the flow and making the overall internet experience shitty).

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  73. Entourage by DrYak · · Score: 1

    Note that it the meaning is still correct in topology, and the original meaning of the word when the english borrowed it from the french, before its meaning drifted appart.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  74. Windows 10? by Anonymous Coward · · Score: 0

    You mean like they're doing with the forced updates in Windows 10? It's basically the same thing.

  75. Finally! by Anonymous Coward · · Score: 0

    Just think no more waiting for those pesky ads to load.

    Now when I open up a web page the first thing that I'll be greeted with will be the helpful ads, which of course is the reason I get on the web in the first place.

  76. Not on slashdot.org by plover · · Score: 1

    Metro apps have ads built in - the provided Weather app has a block ad permanently lodged between the hourly forecast and the radar maps, for example. This has nothing to do with the web, the browser, or slashdot.

    You deleted all the relevant bits of the post to make a non-point about some random ad blocker that would have no effect.

    --
    John
  77. Far from it & easy to stop... apk by Anonymous Coward · · Score: 0

    See subject: It's just like stopping SuperFish 1st of all (cake) by removing its elements that pump the ads & blocking it in hosts!

    (OR, it's like how Norton AntiVirus used to use layered filters on the ip stack to do its scanning of online email):

    E.G.:

    127.0.0.1 pop3.norton.antivirus
    127.0.0.1 pop3.spa.norton.antivirus

    Secondly, I use 0.0.0.0 for blocking (vs. the larger & slower 127.0.0.1) & thus?

    YES - my overrides in hosts *will* take precedence over the layered on filtering method used since hosts query 1st, everytime, by default RIGHT IN THE IP STACK ITSELF (prior to the iltering method this uses even taking place).

    APK

    P.S.=> I'll always win vs. ads AND for sure vs. other online threats like maliciously scripted sites + botnets etc. - et al... apk

  78. Wrong: This is EASY to stop... apk by Anonymous Coward · · Score: 0

    See subject: It's just like stopping SuperFish 1st of all (cake) by removing its elements that pump the ads & blocking it in hosts!

    (OR, it's like how Norton AntiVirus used to use layered filters on the ip stack to do its scanning of online email):

    E.G. -

    127.0.0.1 pop3.norton.antivirus
    127.0.0.1 pop3.spa.norton.antivirus

    Secondly, I use 0.0.0.0 for blocking (vs. the larger & slower 127.0.0.1) & thus?

    YES - my overrides in hosts *will* take precedence over the layered on filtering method used since hosts query 1st, everytime, by default RIGHT IN THE IP STACK ITSELF (prior to the iltering method this uses even taking place).

    APK

    P.S.=> I'll always win vs. ads AND for sure vs. other online threats like maliciously scripted sites + botnets etc. - et al... apk

  79. Yes: Relevant on 2 grounds (vs. malware too) by Anonymous Coward · · Score: 0

    See subject: It's just like stopping SuperFish 1st of all (cake) by removing its elements that pump the ads & blocking it in hosts!

    (OR, it's like how Norton AntiVirus used to use layered filters on the ip stack to do its scanning of online email):

    E.G. -

    127.0.0.1 pop3.norton.antivirus
    127.0.0.1 pop3.spa.norton.antivirus

    VIA "LAYERED SERVICE PROVIDERS" entries in the registry also... that's HOW it worked, & it's JUST LIKE THIS (& easy to stop).

    Secondly, I use 0.0.0.0 for blocking (vs. the larger & slower 127.0.0.1) & thus?

    YES - my overrides in hosts *will* take precedence over the layered on filtering method used since hosts query 1st, everytime, by default RIGHT IN THE IP STACK ITSELF (prior to the filtering method this uses even taking place).

    APK

    P.S.=> I'll always win vs. ads AND for sure vs. other online threats like maliciously scripted sites + botnets etc. - et al... apk

  80. You FAIL: APK != dead - Tech facts confirm it by Anonymous Coward · · Score: 0

    See subject: It's just like stopping SuperFish 1st of all (cake) by removing its elements that pump the ads & blocking it in hosts!

    (OR, it's like how Norton AntiVirus used to use layered filters on the ip stack to do its scanning of online email):

    E.G. -

    127.0.0.1 pop3.norton.antivirus
    127.0.0.1 pop3.spa.norton.antivirus

    VIA "LAYERED SERVICE PROVIDERS" entries in the registry also... that's HOW it worked, & it's JUST LIKE THIS (& easy to stop).

    Secondly, I use 0.0.0.0 for blocking (vs. the larger & slower 127.0.0.1) & thus?

    YES - my overrides in hosts *will* take precedence over the layered on filtering method used since hosts query 1st, everytime, by default RIGHT IN THE IP STACK ITSELF (prior to the filtering method this uses even taking place).

    You fail, as always - & you are typically wrong and as per your usual, pathetic.

    APK

    P.S.=> I'll always win vs. ads AND for sure vs. other online threats like maliciously scripted sites + botnets etc. - et al... apk

  81. I don't use localhost + this is no hassle by Anonymous Coward · · Score: 0

    See subject: It's just like stopping SuperFish 1st of all (cake) by removing its elements that pump the ads & blocking it in hosts - hosts work vs. SuperFish ad sources too.

    (OR, it's like how Norton AntiVirus used to use layered filters on the ip stack to do its scanning of online email):

    E.G. -

    127.0.0.1 pop3.norton.antivirus
    127.0.0.1 pop3.spa.norton.antivirus

    VIA "LAYERED SERVICE PROVIDERS" entries in the registry also... that's HOW it worked, & it's JUST LIKE THIS (& easy to stop).

    Secondly, I use 0.0.0.0 for blocking (vs. the larger & slower 127.0.0.1) & thus?

    YES - my overrides in hosts *will* take precedence over the layered on filtering method used since hosts query 1st, everytime, by default RIGHT IN THE IP STACK ITSELF (prior to the filtering method this uses even taking place).

    APK

    P.S.=> I'll always win vs. ads + FOR SURE vs. other online threats like maliciously scripted sites + botnets etc. - et al... apk

  82. Hosts work here (like vs. superfish)...apk by Anonymous Coward · · Score: 0

    See subject: Like stopping SuperFish 1st of all (cake) by removing its elements that pump the ads & blocking it in hosts - hosts work vs. SuperFish ad sources too.

    (OR, it's like how Norton AntiVirus used to use layered filters on the ip stack to do its scanning of online email):

    E.G. -

    127.0.0.1 pop3.norton.antivirus
    127.0.0.1 pop3.spa.norton.antivirus

    VIA "LAYERED SERVICE PROVIDERS" entries in the registry also... that's HOW it worked, & it's JUST LIKE THIS (& easy to stop).

    Secondly, I use 0.0.0.0 for blocking (vs. the larger & slower 127.0.0.1) & thus?

    YES - my overrides in hosts *will* take precedence over the layered on filtering method used since hosts query 1st, everytime, by default RIGHT IN THE IP STACK ITSELF (prior to the filtering method this uses even taking place).

    APK

    P.S.=> I'll always win vs. ads + FOR SURE vs. other online threats like maliciously scripted sites + botnets etc. - et al... apk

  83. AdBlock = slower, inferior + 'souled-out by Anonymous Coward · · Score: 0

    Can adblock do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites/servers (beyond malicious ads: See 2-10 next)
    2.) Protect vs. fastflux botnets + stop communication to C&C servers
    3.) Protect vs. dynamic dns botnets + stop communication to C&C servers
    4.) Protect vs. DGA botnets + stop communication to C&C servers
    5.) Protect vs. downed DNS (adds reliability)
    6.) Protect vs. DNS redirect poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phishing
    10.) Protect vs. bandwidth caps
    11.) Get you past a dnsbl
    12.) Keep you off dns request logs
    13.) Speed up websurfing by adblocks & hardcoded fav. sites
    14.) Work on ANY webbound app (think stand-alone email programs) multiplatform.
    15.) Give you easily texteditor controlled data for the above
    16.) Do all that & block ads (better than addons) more efficiently in cpu cycles + memory usage

    * ANSWER ="NO" to each above on AdBlock doing it as well or at all!

    APK

    P.S.=> AdBlock does FAR less than hosts do & FAR less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver queried):

    AdBlock's 4++gb & 100% CPU usage flooring inefficiency -> https://blog.mozilla.org/nneth... + ClarityRay defeats it + it 'souled-out' & is crippled by default paid off to not do its job http://techcrunch.com/2013/07/... & ABP too http://finance.yahoo.com/news/...

    AdBlock adds complexity/room for breakdown/exploit + from a slower mode of operations (usermode = more messagepassing overheads vs. hosts in kernelmode).

    AdBlock's SLOWER than hosts: http://superuser.com/questions...

    For the BEST hosts file?

    APK Hosts File Engine 9.0++ SR-2 32/64-bit -> http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    ... apk

  84. Adblock = slower, inferior + 'souled-out' by Anonymous Coward · · Score: 0

    Can adblock do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites/servers (beyond malicious ads: See 2-10 next)
    2.) Protect vs. fastflux botnets + stop communication to C&C servers
    3.) Protect vs. dynamic dns botnets + stop communication to C&C servers
    4.) Protect vs. DGA botnets + stop communication to C&C servers
    5.) Protect vs. downed DNS (adds reliability)
    6.) Protect vs. DNS redirect poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phishing
    10.) Protect vs. bandwidth caps
    11.) Get you past a dnsbl
    12.) Keep you off dns request logs
    13.) Speed up websurfing by adblocks & hardcoded fav. sites
    14.) Work on ANY webbound app (think stand-alone email programs) multiplatform.
    15.) Give you easily texteditor controlled data for the above
    16.) Do all that & block ads (better than addons) more efficiently in cpu cycles + memory usage

    * ANSWER ="NO" to each above on AdBlock doing it as well or at all!

    APK

    P.S.=> AdBlock does FAR less than hosts do & FAR less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver queried):

    AdBlock's 4++gb & 100% CPU usage flooring inefficiency -> https://blog.mozilla.org/nneth... + ClarityRay defeats it + it 'souled-out' & is crippled by default paid off to not do its job http://techcrunch.com/2013/07/... & ABP too http://finance.yahoo.com/news/...

    AdBlock adds complexity/room for breakdown/exploit + from a slower mode of operations (usermode = more messagepassing overheads vs. hosts in kernelmode).

    AdBlock's SLOWER than hosts: http://superuser.com/questions...

    For the BEST hosts file?

    APK Hosts File Engine 9.0++ SR-2 32/64-bit -> http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    ... apk

  85. AdBlock = slower, inferior + 'souled-out' by Anonymous Coward · · Score: 0

    Can adblock do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites/servers (beyond malicious ads: See 2-10 next)
    2.) Protect vs. fastflux botnets + stop communication to C&C servers
    3.) Protect vs. dynamic dns botnets + stop communication to C&C servers
    4.) Protect vs. DGA botnets + stop communication to C&C servers
    5.) Protect vs. downed DNS (adds reliability)
    6.) Protect vs. DNS redirect poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phishing
    10.) Protect vs. bandwidth caps
    11.) Get you past a dnsbl
    12.) Keep you off dns request logs
    13.) Speed up websurfing by adblocks & hardcoded fav. sites
    14.) Work on ANY webbound app (think stand-alone email programs) multiplatform.
    15.) Give you easily texteditor controlled data for the above
    16.) Do all that & block ads (better than addons) more efficiently in cpu cycles + memory usage

    * ANSWER ="NO" to each above on AdBlock doing it as well or at all!

    APK

    P.S.=> AdBlock does FAR less than hosts do & FAR less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver queried):

    AdBlock's 4++gb & 100% CPU usage flooring inefficiency -> https://blog.mozilla.org/nneth... + ClarityRay defeats it + it 'souled-out' & is crippled by default paid off to not do its job http://techcrunch.com/2013/07/... & ABP too http://finance.yahoo.com/news/...

    AdBlock adds complexity/room for breakdown/exploit + from a slower mode of operations (usermode = more messagepassing overheads vs. hosts in kernelmode).

    AdBlock's SLOWER than hosts: http://superuser.com/questions...

    For the BEST hosts file?

    APK Hosts File Engine 9.0++ SR-2 32/64-bit -> http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    ... apk

  86. Too bad you FAIL, I don't... apk by Anonymous Coward · · Score: 0

    See subject: You're wrong moron, & this is why http://yro.slashdot.org/comments.pl?sid=7538247&cid=49899505

    APK

    P.S.=> Stupid little trolls - why don't you create something useful (like I have for added speed, security, reliability, & even added anonymity) instead of being online jackasses? Oh, that's right - you don't HAVE WHAT IT TAKES TO DO SO... lol, fact! apk

    1. Re:Too bad you FAIL, I don't... apk by Anonymous Coward · · Score: 0

      It's since his name is justthinkit but he can't do it himself (a PHB in other words).

    2. Re:Too bad you FAIL, I don't... apk by Anonymous Coward · · Score: 0

      APK,

      I use a 16MB hosts file. I think the concept is good.

      I don't have any bone to pick with you.

      What I posted was humor, and was moderated accordingly.

      Sorry you got offended.

      Floyd

  87. Wrong again, moron... apk by Anonymous Coward · · Score: 0

    You FAIL as per your usual vs. myself (even talking behind my back this time) stupid. Here's how/why http://yro.slashdot.org/comments.pl?sid=7538247&cid=49899505

    * Why don't you TRY to create something useful as I have that actually gives others more speed, security, reliability & anonymity? Is it since you don't HAVE WHAT IT TAKES, Mr. Talk a LOT but has nothing to show for it?? Yes.

    APK

    P.S.=> Fact is, YOU are one of the BIGGEST BULLSHITTERS on this forums I've ever seen - lots of talk, no action (or works in programs anyone can see etc.)... apk

  88. Why reply ac then vs. justthinkit? by Anonymous Coward · · Score: 0

    See subject & I take a lot of bs from 1 of 5 types on hosts failing @ "getting the best of me":

    1.) Advertisers
    2.) malware makers &/or botnet herders
    3.) webmasters (I held it back for them in fact, it was done, in 3 parts though in tty mode, as far back as 2003 here but when malvertizing went out of control, out the door she went to 'the masses' for the absolute good, since any idiot knows being destructive = easy, but doing good NEVER is, but it's worth it imo)
    4.) An INFERIOR competitor (e.g. - AdBlock, Ghostery etc.)

    * Doesn't 'take a brain' to realize that - after all: THEY'RE THE ONES WHO GET "HURT" by it. However: They're the ones who have been hurting others bandwidth/speed, security, & more for DECADES!

    They certainly CAN'T get the better of me by validly disproving my points on hosts files' mulitiple nigh ubiquitous value to end users: They can't prove ME or truths/facts I use, wrong, & THAT truly IS, that.

    APK

    P.S.=> Floyd/justthinkit - If you use hosts, "just think ABOUT it" (justthinkit): I don't need grief from those who actually use hosts. That's not necessary at all... apk