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YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)
An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."
*challenge accepted*
that's all i got
Turn your phone to the side for 6 seconds.
How else did you think they were going to pay for all that bandwidth you consume watching 15 minute 4K videos of someone unboxing toys?
Yay more bandwidth hogging garbage. Appreciate that Goog-err, YouTube.
Have gnu, will travel.
i just love how they're "excited to see what the creative community will do with them" and all i hear is "yay, mo' money"
The dream is dead. See you back at GameTrailer.. Oh Shit!
I have Google Music so I get YouTube red for free so I don't think I am seeing ads. Even so a short ad instead of paying is not a bad deal. Now Hulu where I pay had have way too many ads sucks.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
In my experience, mobile ads can't generally be skipped anyway.
Sure, the "Skip" button is there, but the ad is usually mostly over by the time the YouTube app actually responds to the tap anyway. Especially when you get a Chromecast involved.
I've got a Haiku for you.
greedy company
intrusive advertisements
I'll watch somewhere else
I ran into, along with some friends unskippable commercials that are ~30-seconds long in the past couple months.
I assume there will be an update in the near future.
...go ahead and put ads in it. If the first thing I see is an ad, or one pops up, my immediate next click is on the window close button. I'm there for the content, and if you disrupt that, you're history as there's no point otherwise.
I go to Slashdot for first-source news; the same reason I go to Ars Technica and the Verge. The problem with linking stories on other news aggregation sites is you've increased the chances that I've already seen the story (and perhaps already commented on it) to just about 90%. Let's link the original source and skip the middle man (i.e. the competition).
how long until you can't turn down the volume on them either, even globally? "We're so sorry, this video cannot be viewed with the volume on your device turned below 50%"
This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
YouTube To Roll Out 6-Second Ads That You Can't Skip
Well is that a fact?
Well, at least, what's a bumper ad? I like it when there's a bumper crop. I enjoy bumper cars. I have no idea what a bumper ad is.
Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.
*snip*
We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them. You can use Bumpers beginning in May by talking to your Google sales representative, and stay tuned as we continue to roll out new ad formats that are uniquely adapted to the way people watch video now, and in the future.
Huh???
Ok, I'm being obtuse. Right before what I quoted it says they're 6 second ads. But WHAT are they and WHY are they unblockable? Are they in the video feed itself? If that's the case, I have an mplayer incantation for right after I do my youtube-dl incantation....
FTA - "Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers."
So... In other words: YouTube - enabling all of your sociopathic behaviors in the comfort of your friend's own living room.
When I use something like https://github.com/jakeogh/dns... or just add ad domains to a host file resolving to localhost, I don't get any youtube ads. Hopefully this will be true here too.
Sounds like they're excited to see their users go somewhere else for video content. People will rip the content from youtube and upload it somewhere else. Ads, ads, everywhere ads. Seems like a missed opportunity for mobile. Why not exempt Android users from the ads and only force them on iPhones? They could market it is another advantage for going with Android.
You mean like those annoying auto-play video ads on the home page?
... Of obnoxiously loud crap that you cannot change the volume of.
This same cycle has happened with many a lowly tech company; it's a fine line that google has been treading, but it's bound to happen with some of their services:
Step 1: Create a product which has massive social appeal, operate in the red and make up for it in volume
Step 2: IPO
Step 3: Get massive speculative investment
Step 4: Never turn a profit off your actual vehicle, merely use it as an avenue for...
Step 5: Ad impression generation
Step 6: Slow exodus of viewers
Step 7: Increase ads to make up for exodus
Step 8: Competitors step in to fill vacuum
Step 9: Viable competitor presents itself, starts consuming market share
Step 10: Eventual collapse of initial product, go to Step 1 for new competitor's product.
~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
We like to think of Bumper ads as little haikus of video ads
If you have been reading the comments at Slashdot at -1 for the last few months, you probably know a haiku that fits perfectly.
You already had to wait several seconds before you could skip a longer ad - so it will have the same effect, I watch six seconds of ad and go onto the video...
Or rather they think I watch six seconds of ad, when what I really do is auto audio and go browse something else for ten seconds then come back...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Am I seeing things or haven't they had 15-30 second unskippable adds for a long time? Or is it just me specifically targeted by these? Reduce those all down to 6 seconds? YES PLEASE!
"The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds..
Well, as I'm not in your feckin target demographic, how about checking the DOB and just forgetting about it.
Though, I suppose, when the marketing drone which thought this wheeze up gets some loaded market research done which proves that people do want fire that can be fitted nasally then they'll be targeting us next...
the YT cesspit just got a bit shittier.
Youtube completely replaced TV for me years ago.
Granted, it's probably a niche audience that enjoys watching teardowns of lab equipment and exploring all the weird and interesting electronic stuff you can have mailed to you from china for less than 5 bucks(shipped).
I want money to end up in the hands of the smaller, niche content makers that I enjoy. Patreon is great but more ad revenue would up the money they get from passive viewers.
https://youtu.be/PJP-Ilw_xaY
It seems YouTube is intent on becoming Network 23.
Editor, A1-AAA AmeriCaptions
Perhaps a year ago I stopped using YouTube because I started getting pushed those long 30-second non-skippable ads for every single video I was trying to play. Now they're trying to push 6-second ads that are non-skippable on mobile phones. Too bad I won't see them since I stopped using their service.
As a matter of fact I even uninstalled Google news and weather app from my Android phone today because it stopped using my Firefox with ad blocker to present the news stories and instead started using the built-in webkit Chrome browser with all the ads and automatic video play enabled.
It's not surprising that there are no Adblock plugin for the Chrome browser on the mobile Android platform knowing that Google is just giving out their OS to be a delivery method for their increasingly more annoying advertising.
As this trend continues to create more annoying and embedded advertisements the more I'm starting to move away from Google and there services and the platform.
Cable TV started without adds since this was a pay service, today you pay and get to watch commercials every few minutes. Looks like we have same is happening here..
Darn! That's not long enough to make the trip to the bathroom, fridge, and back. Come on Google! Give me at least 30 seconds!
it will only be a day or so before the "fix" happens to appear on uBlock Origin as a subscription, and this is how it should be.
My kids are the YouTube consumers in the house. One of them loves Minecraft videos. Let's just say that YouTube's choices of ads with those reflect zero knowledge that there's a 6 year old viewing them.
And don't tell me to use the YouTube kids app. It overfilters in most cases, but also underfilters.
Maybe let me set preferences if you're going to force ads on me? Or at least note my time zone and select ads based on the old-school network rules for what's appropriate at certain hours of the day?
-Chris
> If YouTube wants money they can get it from the ISPs.
So under your proposal, YouTube would charge ISPs for access to their site. As would Slashdot and all of the other free (advertising-supported) sites, I suppose. If your ISP doesn't pay up, you can;t access YouTube, correct?
So you only get access to those sites that your ISP pays for. Obviously your ISP isn't going to jack around making contracts for $10/year to access HowToFixAppliances.com, or any of the other 99.99% of web sites that aren't in the top 500 most popular. So you get access to whichever portion of the Alexa top 500 that your ISP negotiates a satisfactory deal with, and nothing else.
I don't care for that plan. What I prefer is that I buy access to the INTERNET as a whole, Slashdot, YouTube, and VeggieRecipes.com get access to the internet, and I can access any site. Time Warner and Comcast aren't involved with paying the bills for third-party web sites, and don't control what I can access.
My local news site has 15 second unskippable ads.
The videos auto-play if you move your mouse cursor over them.
They also make you watch the ad again if you replay the video.
They then auto-play another random video that usually has nothing to do with the article you're reading.
Maybe it's time to use a different video service?
With more and more people using Ad Blockers, what other way is there to generate more revenue?
Youtube already has ads that never present a skip option. Is this new in that they will only be 6s now?
I've already gotten used to muting any ad that doesn't have a "Skip" button. Since 95% of my video browsing happens on a tablet, it's nothing to put the ads and set the tablet down for 15 to 30 seconds.
I'd be much more inclined not to skip ads if: (A) more of them were local and relevant, and (B) the same ads didn't repeat 3-4 times within 90 mins of viewing short videos.
(numbers off the top of my head)
TV ads 20 minutes per hour.
Radio Ads 20 minutes per hour.
Youtube ads 6 sec per 3 minute video (average length of music video) = 2 minutes per hour
Why I pay for netflix. I hate watching ads.
Directed at the mobile users. That should contribute to safer driving.
You're being rather flaky about your stance on this issue, AC.
I kind of get how tv medium works because of it's passive nature, and users are trained to put up with ads. But youtube it is a 'pull' medium and more often than not the ads are often jarring and/or ironic. For instance, I might be looking for a classical performance and an ad comes up with some kind of awful background pop music- and I make a conscious decision to hate whatever they are selling. I would say that more often than not I do this with every you tube ad.
love is just extroverted narcissism
But you can hit mute and look out the window for ten seconds to do some thinking.
"largely aimed at mobile users"
Yes thanks, because I have so much fucking mobile data to begin with, and it's soooooooo cheap.
fucking asswipes. Glad my phone's out of warranty soon so I can root it and install AdAway again.
Will we talking minutes, hours, days or weeks? And if they are really unskipable, how much time till we do not see or hear anything on those videos for 6 seconds?
Don't fight for your country, if your country does not fight for you.
I just got an ad blocker because of youtube and a few other sites. They insist on sucking bandwidth and now we get to pay for six seconds of drivel regarding gardening tools or other useless gear.
The web will be a little crappier today. Courtesy of YouTube.com.
Already get 12 to 30 second unskippable ads on the youtube app on android. It's infuriating. 5 or 6 seconds is ok but up to half a minute? Get fucked.
I cancel and try to play the vid again a few times, and if it still won't let me watch it without being forced to see this 30 second unskippable ad I just skip the video completely and don't bother.
You can tell how powerful someone is by the magnitude of the crime they can commit and be able to get away with.
I'm excited to see what adblock will do with them.
time to come up with new business formulae
captcha: formulae
blipverts.
They learned nothing............
YouTube has ads?
This signature is false.
Adsources = blocked by APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.bing.com/search?q=%...
Less power/cpu/ram + IO use vs. DNS, routers & antivirus + less security issues/complexity. Compliments firewalls (w/ layered drivers blocking less used IP addys vs. hosts blocking more used domains) & DNS (lighten dns load). Gets data via 10 security sites.
Works vs. caps & HTTP PUSH ads in Chrome
* Ads rob bandwidth/speed paid for, security (openbid adnetworks abuse), privacy in tracking + anonymity.
Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogtrackers) natively. Hosts != blockable by ClarityRay (like. souled-out to admen inferior wasteful redundant slower usermode browser addons)
APK
P.S. - Proven safe https://www.virustotal.com/en/... (Verified by Malwarebytes' S. Burn "I've seen the code & yes it is safe" http://forum.hosts-file.net/vi... )
..are inherently hostile. I just don't understand the motivation.
Why would an ad agency say "I will pay you more if your force your users to watch our ads?"
A government is a body of people notably ungoverned - AC
Adsources = blocked by APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.bing.com/search?q=%...
Less power/cpu/ram + IO use vs. DNS, routers & antivirus + less security issues/complexity. Compliments firewalls (w/ layered drivers blocking less used IP addys vs. hosts blocking more used domains) & DNS (lighten dns load).
Gets data via 10 security sites. & it's free.
Works vs. caps & HTTP PUSH ads in Chrome
* Ads rob bandwidth/speed paid for, security (openbid adnetworks abuse), privacy in tracking + anonymity.
Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogtrackers) natively. Hosts != blockable by ClarityRay (like. souled-out to admen inferior wasteful redundant slower usermode browser addons)
APK
P.S. - Proven safe https://www.virustotal.com/en/... (Verified by Malwarebytes' S. Burn "I've seen the code & yes it is safe" http://forum.hosts-file.net/vi... )
Any time I get one of these ads I will close youtube.
The video juggernaut says that these ads are largely aimed at mobile users.. many of which pay for their data usage and aren't on any "unlimited" plan.
So they will automatically tax your mobile data plan for 6 unavoidable seconds/video no matter how long or data-intensive the video you want to watch after it is? I guess the cute-cat-video crowd is willing to fund this via their mobile provider without wondering why. How is this monetarily fair? Taxation without representation was part of the basis of the American Revolution but maybe that is too old-school.
I might be over-reaching here but this seems like they are just assuming everybody will click the shrink-wrap agreement and eat the data plan hit no matter what the consequence. Lemmings unite!!!!
Ads have always been a cancer on the internet. This is just further metastasisation.
"Hey, there's still not enough people signing up for YouTube Red"
"OK, hit the button marked 'Make Regular YouTube Slightly Shittier' once or twice"
Indeed, it would even be an better option to have a monthly fee than to have mandatory ads.
If all the videos you watch are on YouTube, you can subscribe to YouTube Red if that's available in your country. But if you view ten different things, one on each of ten different websites, are you willing to buy ten different monthly subscriptions? Micropayments aren't quite practical yet.
Unless you assumed that end-user agreement was binding in your jurisdiction?
I thought the Computer Fraud and Abuse Act made website terms of service binding in the United States, home of Slashdot.
Yeah, that thing with bumping the volume on the ads is especially annoying and especially abused by a couple of scam companies that use loud sirens or screeches to insure they have my attention. And hatred.
What I can't understand is the financial model driving their insane rudeness. I am not aware of ANY ad on YouTube that represented ANY product or service that I would ever consider buying--and if I did remember their ad, it would insure I would try much harder NOT to buy it even if I thought I had a use for it. Whatever it is.
There must be some aliens among us who respond to the ads?
Anyway, the real problem is that YouTube itself is a criminal enterprise. Every week for the last few years I do an obvious search to see scam results. There are two to five legitimate results buried in several pages of scam results. How is it benefiting YouTube or the google to assist the scammers in pwning YOUR computer? I still can't figure it, but it obviously isn't going away any time soon. (There are several obvious countermeasures, but YouTube only took one baby step in the last few years.)
Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
Well, whiskey tango foxtrot.
There ain't no such thing as a free lunch. If you thought Google was your friend or sends you free videos to make you happy, or isn't evil, you have another think coming. It's going to get worse from here, much worse. Get used to it: you are Google's money pump, nothing more. The first one is always free.
When all you have is a hammer, every problem starts to look like a thumb.
They seem to have forgotten that devices aren't implanted in our heads yet. We can just put the device down for 10 seconds or something.
Meanwhile, apt-get install youtube-dl, youtube-dl link
Real smart. Turn the mobile music listening experience into what broadcast radio has become today: the majority of the air time is now advertisements... with a little music thrown in to keep most people from becoming so annoyed that they turn it off. Pass.
CUR ALLOC 20195.....5804M
Maybe it's the ublock add-on, but I have never once seen an ad on Youtube on any of my computers, and not even on my tablet for that matter. I'm not totally sure why. Lately I've taken to watching youtube using mpv or youtube-dl, as the experience is just better on my more anemic computers (neither flash nor html5 video works well for me). I guess we'll see how youtube-dl handles these new forced ads.
What a fantastic waste of their resources then.
And here's me, not wanting to be creatively manipulated, with the end result being that I consume more. Buy used, save money.
Advertising causes need.
Advertising's got you on the run.
-
It might depend what country you're in, but here in Australia they already have adverts up to 30 second long (usually 15) that are unskippable. I don't know what proportion these are in comparison to skippable adverts, but I -wish- they'd go down to 6 seconds long.
(Yes, I have an adblocker, I leave it off for Youtube because ad impressions = income for the creators of the series I'm watching.)
https://yro.slashdot.org/comme...
https://yro.slashdot.org/comme...
go away, like you said you were going to...
https://news.slashdot.org/comm...
https://it.slashdot.org/commen...
See subject: ... but no, & whipslash shot his mouth off to put his foot in his mouth eating his words. As you can see?
* SO MUCH FOR THAT, lol...
(Get on topic, weak little unidentifiable AC troll - you're eating your words too... are you joining him for lunch or what? Hahahahaha!)
APK
P.S.=> "My days are numbered"? How many more months/years are they numbered for, I wonder - Good thing he's not a weatherman, his predictions are off... lol, way, Way, WAY OFF... apk
He's a monomaniac, they never stop. He'll be posting exactly the same shit until he drops dead.
See subject: ... I'll let others speak for me using them quoted
APK is totally right on this count. Adblock Plus on Firefox mobile is a dog on older, or lower end, phones. A hostfile based adblocker makes for a much better experience in this context by chihowa
So "eat your words", weasel: Android Debugging Bridge imports hosts & as you can see? Hosts work on mobile phones per chihowa telling you so, you imbecile.
(I don't wonder WHY you use unidentifiable ac posts - you're a moron who constantly shoots his mouth off and sticks his foot in his mouth EATING YOUR WORDS, lol!)
APK
P.S.=> I've do it myself (rooted (or not, iirc, I use a rooted one myself))... apk
2 things are certain: "webwally whipslash" can't stop apk https://news.slashdot.org/comm... and you can't prove apk wrong. Whipslash shot his mouth off only to eat his words. So much for "the great webmaster" tin plated little dictator wannabe God of a website, eh? Hahahahaha!
a program that searches thru and launches a selected YouTube video... and cuts out audio and video for the first six seconds.
Am I the only person on Earth that signed up for Youtube Red? I happily pay $10 a month for an ad-free experience, it's a substantial bargain compared to the $120/month I used to pay for cable TV which was overrun with ads. I also pay for HBO Now, Twitch Turbo for zero ads and PBS Passport for access to their back-catalog of shows. I hope Crackle offers and ad-free version for $10/month as well. $50-ish a month means I'm still saving $70/month.
-==- Buy a Mac and leave me alone!
I occasionally see an ad on Youtube, and I can skip it after watching for 5 seconds. So what do I do? I skip it after 6 seconds. Now I don't have to push buttons!
The well-designed ads get their message across in 6 seconds, but the bad ads assume that they have my undivided attention and are still going through some artsy-fartsy fade-in when I hit skip. Good riddance to the long ads!
Seems like this is really going to impact the advertisers more than the viewers. "You can no longer treat viewers like a captive audience, you have to get your message across in 6 seconds" is an important message to make to advertisers.
No, I will not work for your startup
I've had 30 second unskippable ads, so this is actually an improvement? Maybe?
Why do they need to justify anything? They store and present video without charging users a nickel. I heard 10 years ago their bandwidth bill was $1M a month. All the servers and tech support they have to manage that costs money. They have to at least break even somehow. If not ads, then how?
Ninjas don't carry tic tacs
So, we currently we can only skip ads after 5 seconds, and now they're adding unskippable 6 second ads. Why make a thing of it, 6 second ads would already be basically unskippable anyway!
Actually if they dump those unskippable 30 second ads and replace them with 6 second ads that would be an improvement, I really don't want to have to sit through another fucking 30 second ad for Haribo that I saw just a few minutes ago!
TANSTAAFL
Have you fscked your local propeller head today?
They already show me 30 second unskippable ads regularly..
Considering they already have 5 second ads you can't skip, then 15 and 30 second ads you can't skip on random videos, this seems like an improvement.
With the high churn rate in html5 features it seems like outdated phones are unable to play any youtube advertisement.
And why bother trying to install an app when it's easily loaded in the browser anyway?
Good thing that my friend ONLY ever uses internet on the phone for youtube.
Grandmas shouldn't have to eat cat food. That's the basic position of Bernie supporters.
I'm sorry if you find it reprehensible that Bernie supporters desire to treat the meek with dignity and respect.
Wikipedia says no:
United States v. Lori Drew, 2008. The cyberbullying case involving the suicide of a girl harassed on myspace. Charges were under 18 USC 1030(a)(2)(c) and (b)(2)(c). Judge Wu decided that using 18 U.S.C. S 1030(a)(2)(C) against someone violating a terms of service agreement would make the law overly broad. 259 F.R.D. 449
A lot of YouTube users will place ads on their video which allow viewers to skip them after five seconds. It was incredible how many advertisers were paying to show ads where they do not identify the brand, product, or service within the first five seconds.
YouTube is helpfully nudging advertisers to wisen up.
It really sucks when I get the same stupid add over and over again. Do I need to see the "move freight by rail" advertisement about 50 times? I'll probably never move anything that could use rail in my life. At least that I have a choice with. Then there was the one on patent reform. As if I could do something about it. Bunch of other stupid ads. Want to watch something, you're going to see that ad... AGAIN! Feel like I should get to punch someone.
A couple weeks ago something shifted and YT videos mostly stopped working for me. I don't know which one, but one of my ad blockers (in the browser, the other one in the browser, the hosts file, the WiFi DNS filter, maybe something else) began blocking all content on YouTube. The videos just remain dark when I press play. A few videos still work -- the ones without ads, I assume.
I was excited when they announced Red because "pay for content" is what I want to do. But $10 a month to watch maybe 20 videos during that month didn't seem worth it to me.
So... okay. I won't watch YouTube videos. That's a small bummer but much smaller than the bummer of watching ads or overpaying.