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Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)

According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.

185 comments

  1. This is so awesome by Anonymous Coward · · Score: 1

    This is so awesome because it proves traditional networks are dead. Everybody should dump their stock of any company that hasn't invested in it's own programming.

    1. Re:This is so awesome by thegreatbob · · Score: 1

      Dinosaurs will die.

      --
      There is no XUL, only WebExtensions...
    2. Re: This is so awesome by Anonymous Coward · · Score: 0

      And with it, the advertising model embraced by Mad Men for decades

    3. Re:This is so awesome by Anonymous Coward · · Score: 0

      This is so awesome because it proves traditional networks are dead.

      What do you thing will happen when all the traditional networks pull all their content from netflix?

    4. Re:This is so awesome by DontBeAMoran · · Score: 1

      Given that Netflix has an increasing number of shows of their own and that we have limited time to watch stuff? Not much will happen.

      --
      #DeleteFacebook
    5. Re:This is so awesome by Anonymous Coward · · Score: 0

      Could you dump that apostrophe? It's means it is. You wanted its.

    6. Re:This is so awesome by guacamole · · Score: 1

      All this means is that the Netflix lemmings are missing some of the greatest shows.

    7. Re:This is so awesome by Anonymous Coward · · Score: 0

      Given that Netflix has an increasing number of shows of their own and that losing money on? A lot will much will happen.

      Fixed that for you. Net flip will be dead in 10 years. When all the content providers pull their content.

    8. Re:This is so awesome by Anonymous Coward · · Score: 0

      Northern Wisconsin here, there is no broadcast service in my area, I don't want to purchase satellite service.

      Being a Netflix lemming/pirate is my only option.

  2. Pretty easy rule of thumb by EnsilZah · · Score: 2

    If you can download the whole new season all at once, it's probably Netflix.

    1. Re:Pretty easy rule of thumb by AmiMoJo · · Score: 4, Informative

      There are only two networks: Netflix and The Pirate Bay.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:Pretty easy rule of thumb by JaredOfEuropa · · Score: 4, Insightful

      This, absolutely. It's not about millennials being too dumb to know about TV stations, and it's not just millennials either; I suspect this holds true for most cord-cutters out there. When those people watch series, it's either VOD on Netflix, or it's episodes they've pulled off TPB, some streaming site, or from Usenet via Sickbeard. Who wants to have to watch a show at a specific time of day, and be forced to watch a whole buch of crap commercials besides?

      I wonder about the different results for Amazon though, and I'd like to know what the results are for HBO original programming. The thing is, Netflix shows are very prominently branded at the start of the show. HBO does the same (does Amazon?). In contrast, most network content might show some vague little clip at the end of the show to indicate the producing channel; which people who downloaded the show might not even see.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    3. Re:Pretty easy rule of thumb by dbIII · · Score: 2

      Here's another.
      If they don't cancel something arbitrarily mid-season whether it's good or not, it's probably Netflix.

    4. Re: Pretty easy rule of thumb by Anonymous Coward · · Score: 0

      In my case Chinese downloads, even Netflix shows ;)

      But I'm starting to recognize the better "rippers". Maybe I'm developping a bit of loyalty to them! (Although it's all free anyway)

    5. Re:Pretty easy rule of thumb by drinkypoo · · Score: 1

      Yes, Amazon does branding at the beginning of their shows. They also show you ads for their shows when you watch their other shows. Fuckers. I do not want ads, I do not give a shit of what kind, they are all garbage and whoever decided they should play on Amazon needs a foot in their arsehole.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Pretty easy rule of thumb by markus · · Score: 1

      This is one of the two complaints that I have with Amazon. The intro ads are annoying and each time I watch a movie on Amazon they serve to remind me, why I hated doing so the last time round.

      The other problem is the FireTV user interface. It really needs a serious UI overhaul. I always find myself randomly mashing buttons until I can figure out how to watch the show that I want to see. There are so many bad UI design choices, it's not even funny.

    7. Re:Pretty easy rule of thumb by Anonymous Coward · · Score: 0

      fuck you! and you're right lol.
      also millennials are right. putting together the time to watch a season is the biggest hurdle lol...
      wait a week for the next episode model is fucking dead. GOT is the last series I put up with this shit.

    8. Re:Pretty easy rule of thumb by CanadianMacFan · · Score: 1

      I prefer Zooqle compared to TPB as it shows the media info of the file and it groups the torrents by resolution for each episode.

    9. Re:Pretty easy rule of thumb by radarskiy · · Score: 1

      "most network content might show some vague little clip at the end of the show to indicate the producing channel"

      Most network content has a channel bug that stays in the corner for the entire show.

    10. Re:Pretty easy rule of thumb by radarskiy · · Score: 1

      Or the CW. They had a year when they didn't cancel anything.

    11. Re:Pretty easy rule of thumb by JaredOfEuropa · · Score: 1

      that stays in the corner for the entire show.

      They do that for every show, not just their own original content, so that's hardly a distinguishing feature.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    12. Re:Pretty easy rule of thumb by Anonymous Coward · · Score: 0

      The various sources I download episodes from usually keep the branding. The HBO logo before Game of Thrones is burned into my mind.

      I used to watch TV the "proper way" (in bloc formats and such), but the content stopped appealing to be gradually. I gave up broadcast at one point, then cable as good programs started disappearing.

    13. Re:Pretty easy rule of thumb by Anonymous Coward · · Score: 0

      I'm of the Gen X era, and I don't know which networks produce most of the shows I watch anymore. I despise seeing station logos during a show that I'm watching, or even worse, those animated popups advertising other shows I have no interest in watching. I specifically look for versions that are clear of any of those intrustions. I know three of my shows are on TBS, three are on Syfy, and five are on CW. Other than that I have no idea. I don't even care if they are on ABC, CBS, NBC or FOX due to there itchy trigger fingers to cancel shows.

  3. Re:Meh-llennials... by fazig · · Score: 2, Insightful

    At this point the expression has devolved into a buzzword. Millennial this, Millennial that. When something is perceived as bad link it with 'Millennials' and it will generate even more clicks

  4. Jessica Jones by Anonymous Coward · · Score: 1

    Who? This only matters to TV executives. It's really a "...with a computer" kind of thing. Old wine in new skins. The business models are the same and the content is on the same downward trajectory it was on when cable was king. You just can't start with shit content and ad overload if you're new to the game. Consumers still need to buy the bundles to get the shows. Nothing changed.

  5. Of course they don't by Anonymous Coward · · Score: 1

    We don't have cable TV since we can't afford it. (Also because it's usually garbage filled with 90% ads)

    1. Re:Of course they don't by Opportunist · · Score: 1

      Affording Cable isn't the issue, but there is simply no reason to waste money on that shit.

      I might be special (in the "special kid" sense, I know...), but TV never really captivated me in the first place. Watching something without doing something meaningful myself was already something I couldn't really stand while at school where I had to be, and I certainly wasn't going to do it during the time I actually could decide for myself what to do.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Of course they don't by Anonymous Coward · · Score: 0

      have slower internet and in a valley up to 100 miles away from broadcast transmitters with absolutely zero ota reception since the digital switchover (before then it was a 'watchable blizzard' on at least one station - sometimes two depending on weather); so ya, some people have to pay for cable or satellite if they want television, even in-market broadcast stations.

    3. Re: Of course they don't by Rosyna · · Score: 1

      I'm unsure what cable has to do with Fox, ABC, CBS, et cetera. The only cable network listed in the summary was Disneyâ¦

    4. Re:Of course they don't by Anonymous Coward · · Score: 0

      We don't have cable TV since we can't afford it since we're lazy and refuse to work.

    5. Re:Of course they don't by Highdude702 · · Score: 1

      As i said in an earlier post. Even playing video games keeps your mind more active than watching TV. I rarely watch TV shows anymore. the occasional Southpark or something funny. Even documentary's I watch online. where I can manage the nonsense(commercials that add no value).

  6. Tunnel vision by Anonymous Coward · · Score: 1

    Young people are just plain stupid, they don't absorb information as widely and I think blaming technology and specifically social media is to blame. How many times has young people been ask basic knowledge questions on the street and haven't a clue the answers. Yet these people vote! I don't know if we should blame them for their inability to know this stuff or that they simply don't care to seek out anymore information then they need to.

    1. Re:Tunnel vision by Anonymous Coward · · Score: 0

      Everyone can be stupid, including you. Stop deluding yourself that a particular group is more stupid than some other group.

    2. Re:Tunnel vision by Anonymous Coward · · Score: 1

      This is called ignorance, not stupidity. Young people are ignorant of a lot of basic knowledge, just like old people are ignorant of what millennials call basic knowledge.

    3. Re:Tunnel vision by Sigma+7 · · Score: 1

      Young people are just plain stupid

      Statements like that is exactly why the education system is in shambles. There's plenty of complaints that young people are stupid, yet there's no real effort in trying to educate them properly.

      If one young person is stupid, that's the failure of one person. If many young people are stupid, that's the failure of those teaching them.

      I think blaming technology and specifically social media is to blame

      I can think of better reasons. Perhaps it's like Family Matters, where the "WB" Logo isn't shown until the end (and credit roll is usually the cue to take a break from TV, thus WB isn't shown). Perhaps the fact that it's related to WB is irrelevant and not necessary information for the average viewer.

      In fact, WB isn't normally direct to consumer and is simply a large-scale distributer. Most likely, you'd either watch it on various TV channels, buy it at the store, or view them on Youtube/Netflix - you're interacting with front line contacts rather than going to the backend.

      How many times has young people been ask basic knowledge questions on the street and haven't a clue the answers.

      Here's a few basic knowledge questions for you:

      • How do you skip the requirement to attend certain high school courses because you already mastered the content? (Hint: You can't.)
      • Using what's provided in high school courses, how do you prepare for those various math contests that require use of advanced math? (Hint: You can't.)
      • In the event that you are struggling with certain topics, how do you get the help you need within the scope of high-school?

      These basic knowledge questions have a solution, yet you cannot answer them properly. They most likely require overhauling an entire system, something which should have been done earlier.

    4. Re:Tunnel vision by Anonymous Coward · · Score: 0

      Why would anyone care to know "which channel has what show"?

      Obviously, the tv people wants brand recognition, so they worry. But why do they expect anyone else to care? I'm 47 and can't map shows to channels. Either a show is fun and I watch it - or it is boring (most of them) and so I only know about them because others blab about them. Which channel it is on? Not interesting at all.

  7. Well... by Anonymous Coward · · Score: 0

    Networks have no bearing on the quality of a TV show. The Game Industry is a prime example that people should never trust a brand name,
    but follow the individual names in development from the credits. EA is an example of a brand name being milked while original staff are being
    replaced and sacked to end in a deterioration and corruption of a brand. Ergo knowing brand names is a big mistake.
    Stick to treating shows as individual independent products, evaluating them as such, not jumping on the unwarranted hype train based on brand alone,
    and always read the credits and learn the names of the people who engineered the specific aspect of a product you liked.
    Keep brand idolatry with the simple-minded idiots.

  8. Re:Meh-llennials... by Calydor · · Score: 5, Insightful

    Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.

    Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.

    --
    -=This sig has nothing to do with my comment. Move along now=-
  9. Re:Meh-llennials... by jellomizer · · Score: 1

    Oh boo hoo those stupid millennials are no longer judging a quality of a TV show based on the past success of the companies that had aired them.

    This isn't the bad millennials but the snowflake boomers who were handed these mega corporations and were too lazy to see the trends and adapt fast enough.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  10. Just younger millennials? by Your.Master · · Score: 3, Insightful

    I'm an older millennial I guess, at almost 33 years old, and I never knew until they were Netflix exclusive (or, rarely, hulu exclusive or amazon exclusive). I knew what channel they were on, meaning what numbers to press into the remote control. Why anyone would expect me to know what network was on what channel, I don't know.

    With netflix it was relevant because I have to specifically go there, instead of to an arbitrary number.

    My parents are in their early 60s, I doubt they knew the name of any network except *sigh* the weather network.

    1. Re:Just younger millennials? by Anonymous Coward · · Score: 0

      I'm an older millennial I guess, at almost 33 years old, and I never knew until they were Netflix exclusive (or, rarely, hulu exclusive or amazon exclusive). I knew what channel they were on, meaning what numbers to press into the remote control.

      At the parental home, now some 30 years ago, it was the rule that you could only watch tv if you'd asked permission... and had checked before in the TV guide.

      I still regularly check the (online, now, therefore crappy and ad-laden) TV guide before turning on the TV. So I have to know which number corresponds to which channel. Since I organised the channel list, grouped and named the channels, it's not hard to get to the right one with a little zapping. Also there's only 20-odd usables here. But beyond that, eh, it's just not interesting to retain much details.

      And I tend to go in for the odd movie, not so much for series. Plus, having been without TV for a long time, it's really just a "sometimes thing", not a regular fixture in my daily routine. The only reason I have the thing is a dear family member died and nobody else wanted the telly. Might as well use it.

      Why anyone would expect me to know what network was on what channel, I don't know.

      Because it's really important to the marketeers that you do. It's the core of their work, really. Brand recognition and moreover, making sure their brand is the first on your mind when you think of whichever unbranded thing or concept.

      You know, like thus: "headache? $tablet!" "sore throat? $lozenge!" "beer? $brand!" "watch a show? $channel!"

      My parents are in their early 60s, I doubt they knew the name of any network except *sigh* the weather network.

      The only network with actually useful content?

    2. Re: Just younger millennials? by avatar+avatar · · Score: 2

      As someone the same age, I must agree. I've never even thought of the networks as "brands"; they're just containers with an arbitrary number attached. If you asked me to differentiate beyond that, I truly could not.

    3. Re: Just younger millennials? by Anonymous Coward · · Score: 0

      Take the CW for example. They have all of those superhero shows that are all connected, Arrow, LoT, SG, Flash. They kept Smallville running for 10 damn years. To me, the CW is where cheap shows go to live until way past their prime. Point being, you know if a shows pops up on the CW, even if it has terrible ratings, it will likely last way longer than it should.

      Then you have a network like Fox, that loves to cancel their shows way too early (Firefly.) You know to be cautious with shows on that network, since they have a history of cancelling really popular, well made shows.

    4. Re:Just younger millennials? by Solandri · · Score: 2

      TV channels in the U.S. are required to identify themselves in their broadcasts at least once an hour. Many do it more frequently, both to build up branding and so they won't get in trouble with the FCC if they miss an ID broadcast. You have to have seen these if you watch any cable or over-the-air TV broadcasts.

    5. Re:Just younger millennials? by Brama · · Score: 2

      As someone who grew up in Europe, even remembering the channel number is alien to me. All our tv's used to have presets, and you'd order your favorite channels in order of preference, so you'd mostly use preference up/down buttons. Only after moving to the US I realized that this was not a standard thing.

      It makes sense now though, as we had at most 15 channels if you were lucky, and the older tv's would have up to 12 analog channel selectors for each preference. Going beyond that number would have been crazy. However, with modern digital tv's (80's+) this would no longer be relevant and you should be able to create that preferences list. I guess the habit just stuck and nobody cared, or the cable networks didn't want you to?

    6. Re:Just younger millennials? by Brama · · Score: 1

      For some context, the image below shows how you had to configure each preset on the old tv's (70's). You had a push-out drawer with a bunch of knobs or gears you had to turn for each channel. They'd go up to 12. Imagine the fun of having to reset all the preferences if they changed the channel numbers!

      http://www.marcelstvmuseum.com...

    7. Re:Just younger millennials? by SlashdotOgre · · Score: 1

      Agreed, just turned 34 and am in the same boat. Actually, for the most part, I don't even know what channel number most of the shows I watch these days are on as it's Tivo's job to know for me. I have had a Tivo since Netflix was dvd only so this certainly isn't caused by streaming video.

      Growing up pre-time shifting (well besides VCRs), I had slightly more awareness. For example I am pretty sure TGIF was on ABC, and I know the Simpsons were on FOX. However like you said, I didn't care as the network was basically the container and as long as I could access it, it made no difference what network it was on.

      --
      Sadly, PS/2 was yet another victim of USB, which doesn't care what you plug into it, the electrical slut.
    8. Re:Just younger millennials? by Shirley+Marquez · · Score: 1

      They aren't required to identify their network, however. They generally do for branding reasons, but the legal requirement only covers call sign, channel, and location. (In the modern world of digital TV that means the PSIP channel, not the one they actually broadcast on which is different for most stations.) It can be done either audibly or visually, though most stations do both. Exception: if the station is doing a long broadcast like a live concert or a soccer game that has no natural breaks at the right times they will skip the audible ID and just put something on screen.

      This is all about US ID requirements. The rules in other countries may vary.

    9. Re:Just younger millennials? by Cro+Magnon · · Score: 1

      I'm an old geezer. I know that some shows are CW, mainly because they aren't on Hulu. 60 Minutes is CBS. I have no idea where anything else is. Usually I don't even know when they air. I just turn on the tube, look for them on my DVR (or Netflix or Hulu) and watch them.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  11. This is horrible! by Gravis+Zero · · Score: 2

    You mean now they have to actually make content that people enjoy rather than just coast on the name that made it? How do you expect giant studios to crowd out the little guy if the playing field is level?! ;)

    --
    Anons need not reply. Questions end with a question mark.
  12. Neither do I by Opportunist · · Score: 4, Informative

    Way past Millennial age here (GenXer, IIRC). It might be due to me living in a different country where the networks buy from other networks without taking care that they only buy from Fox, ABC or whoever else there is, but then again, I also don't know what networks bought what series. Why? Because it doesn't matter AT ALL.

    Why is that in any way important knowledge?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re: Neither do I by Anonymous Coward · · Score: 1

      True, don't know if this is an US thing. Here also nobody cares about that at all.

      Apart from that, considering such knowledge to be important is like saying it's important to know the Kardashians (and not knowing e.g. Mozart ;)).

    2. Re: Neither do I by Opportunist · · Score: 2

      It's spelled Cardassian, and it's always a good idea to know your enemy.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Neither do I by squiggleslash · · Score: 5, Informative

      Well, yeah, being in a different country would mean you wouldn't know what US shows are associated with what US networks. OTOH, if you're (for example) British and you don't know that Eastenders is associated with the BBC, you'd be doing the same thing.

      The "Network" in this instance is (more or less) the TV channel you're tuning into to watch the TV show. For example, to watch "Saturday Night Live" you need to tune into the TV channel associated with NBC in your region, which at certain times of day even calls itself NBC. If you're wondering why it's a network, and "associated with", rather than just called NBC all the time, it has to do with the weird geographical set up of TV in the US, where every TV station is local, so to put out national content, TV stations associated themselves with one of five or six major networks.

      The reason why most people don't know what network a particular show is associated with is because we (all of us, not just millennials) don't do a lot of tuning in these days. We program our DVRs to record programs, and so only briefly find out that the program is associated with that network at the time we set up the recurring timer. We watch syndicated content - for example, TNT or USA rebroadcast shows from several years ago, with no indication of what network commissioned them. We watch shows on Netflix, Amazon, etc. Essentially, we no longer say "OK, it's time to tune the TV into channel 29, Gotham is just starting!"

      I felt like the headline was kinda patronizing Millennials, when all that's happened is the way we watch TV has changed.

      --
      You are not alone. This is not normal. None of this is normal.
    4. Re:Neither do I by Anonymous Coward · · Score: 0

      This was my thought too. As I'm living in Canada and all my programming is licensed and put together by local networks, I have no idea if a show is made by Fox or NBC or whatever. It doesn't matter in the least as all the content is packages and redistributed by someone else.

      This is like someone saying young people are dumb because they can't remember the name of the production company that made one movie or another. Nobody really cares.

    5. Re:Neither do I by drinkypoo · · Score: 1

      OTOH, if you're (for example) British and you don't know that Eastenders is associated with the BBC, you'd be doing the same thing.

      A better example is people not knowing what channel Downton Abbey is (was?) on, because it wasn't on the BBC :p

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Neither do I by Ol+Olsoc · · Score: 1

      I felt like the headline was kinda patronizing Millennials, when all that's happened is the way we watch TV has changed.

      Because clickbait for nerds. Like the women in STEM articles, Apple sucks, Microsoft sucks, WindpowersolarpowerTesla.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    7. Re:Neither do I by Solandri · · Score: 1

      If you're wondering why it's a network, and "associated with", rather than just called NBC all the time, it has to do with the weird geographical set up of TV in the US, where every TV station is local, so to put out national content, TV stations associated themselves with one of five or six major networks.

      It's not weird. It's because radio signal strength drops off with the square of distance. So each TV station's transmitter antenna can only cover a small geographical area. It's a non-issue for streamed content. But because TV stations still do over-the-air broadcasts, a TV station which buys a license from the major network gets exclusive broadcasting (and streaming) rights in that local area for that network's content.

      Most other countries are small enough that a single "national" broadcast is sufficient (e.g. don't need a local weather report). That doesn't work in the larger countries - you need local independent TV stations to broadcast local news and events. Also, in many countries (like the UK) the government retains a tight grip on broadcast communications. The U.S. takes a laissez faire approach, allowing TV stations to choose what they want to broadcast or license to broadcast. In particular, government control of information distribution (e.g. the news) is frowned upon here. Checks and balances y'know.

    8. Re:Neither do I by Anonymous Coward · · Score: 0

      Way past Millennial age here (GenXer, IIRC). ... I also don't know what networks bought what series. Why? Because it doesn't matter AT ALL.

      Similar age here and I have to report that you're not alone. I never gave a flying fart what network was broadcasting a show, only what channel it was on. Even though I cut the cable a couple of decades ago, the same remains true today: I don't care what the network is, just whether or not the DVDs are available yet.

    9. Re:Neither do I by Anonymous Coward · · Score: 0

      "OTOH, if you're (for example) British and you don't know that Eastenders is associated with the BBC, you'd be doing the same thing. "

      Bullshit. If you've never watched the channel, or the show, how the hell are you suppose to magically know who made what.

      I'm Canadian, and I can assure you I wouldn't necessarily know any particular show is associated with the CBC at this point if it was made after 2001. I simply haven't watched TV to any degree since then. IF I know a particular show is a CBC show, it would only be because someone I know wouldn't shut up about it and kept going on and on. That typically doesn't happen.

      It's not an age thing. It's a how long has it been since you cut the cord thing. With the case of younger millenials, A growing portion of them have simply never been connected to the cord to begin with.

    10. Re:Neither do I by No+Longer+an+AC · · Score: 1

      As an American I have made the mistake of assuming a British show was from the BBC.

      If it's a British show on PBS, it must be the BBC. Wrong!

  13. Re:In related news... by Opportunist · · Score: 1

    No, it's FABULOUS!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  14. Whatever by Anonymous Coward · · Score: 0

    You're telling me that boomers or whoever knew what network made I love Lucy, or The X-Files?
    Why would you even care?

    1. Re:Whatever by Anonymous Coward · · Score: 0

      Gotta know who to write letters to when the show is prematurely cancelled, i.e. Star Trek.

    2. Re:Whatever by Rockoon · · Score: 1

      When I love Lucy was on, there were only 3 networks, and you hate to know which one to tune to before getting up from your sofa to walk across the room to change the channel.

      --
      "His name was James Damore."
  15. News at 11 by ledow · · Score: 1

    Content matters.
    Your branding doesn't.

    Shocking that.
    Just a shame it doesn't apply to everything.

  16. Re: Meh-llennials... by Anonymous Coward · · Score: 0

    90% of the Marvel / DC properties date from the mid 20th century. Average Joe read them all in original print form decades before the poor little millennial snowflakes were even born.

  17. content is all that matters by petes_PoV · · Score: 4, Insightful

    millennials aren't able to identify the networks responsible for some of the most popular television shows,

    Me neither. I have never taken the slightest interest in what channel a programme is on, who made it, who presents or acts in it.

    The only thing I am interested in is whether it is good or not. Why does anything else matter?

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  18. so... by Anonymous Coward · · Score: 0

    I'm above this age range and couldn't tell you about which show is on what network either.

    Point is; cable TV and these shit networks are dying.

    The only generation that cares is the dinosaur generation.

    1. Re:so... by Z00L00K · · Score: 1

      The reason why you should care: The death of Net Neutrality. Soon you need a CBS internet or a Fox internet depending on which shows you want to watch.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    2. Re:so... by Highdude702 · · Score: 1

      everybody says that. but the fact of the matter is that would NO LONGER be the internet. and therefor they would have to call it something completely different. and also nobody would buy it so i dont see that happening any time soon.

    3. Re:so... by Rockoon · · Score: 1

      I'll care about Net Neutrality just as soon as the legislation is no longer written by AT&T, and no, one of its competitors doesnt qualify.

      --
      "His name was James Damore."
  19. Don't compare Jessica Jones and Empire. by tlambert · · Score: 0

    Don't compare Jessica Jones and Empire.

    Compare something that's on a traditional network that people actually watch. Empire is not it. If you pick something people actually watch, then people will probably recognize it.

    For example, I know AMC does "The Walking Dead", because it always starts out "Last time, on AMC's The walking Dead...". I know CW does iZombie.

    Yes, I watch stuff other than zombie content, it's just I thought of those two first. SyFy does Dark Matter, for example.

    1. Re:Don't compare Jessica Jones and Empire. by squiggleslash · · Score: 1

      Empire is shown on Fox, which has been a major network since the early 1990s. It might be newer than NBC, but it's not even the newest network, and I doubt you'd find many people agreeing with you that the network that shows The Simpsons isn't major.

      In it's timeslot, Empire scores around a 2, getting around 7M viewers, at a time when the top rated show, Survivor, usually gets around 8M, so I'm not sure where you're getting it from that it's not something people watch.

      As a general rule, don't assume that because you're not interested in something, others aren't. There are plenty of hit shows I have no interest in, but I'm not arrogant enough to think they're unpopular just because I don't like them.

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:Don't compare Jessica Jones and Empire. by tlambert · · Score: 1

      If I don't watch a show you can ask all you want.

      I'll even pray to Zombie Jesus, if you think it'll help, but there's no way I'm going to be able to tell you the network for a show I never watch.

      To do this correctly, they'd need to have a two phase question set:

      1. What shows do you watch regularly? "X, Y, Z"
      2. What network is X on? Y on? Z on?

      As implemented, the survey is statistically crap.

  20. Old fart but never cared either by Anonymous Coward · · Score: 0

    I'm pushing 50 and I never paid attention to which channels had what. What do I care except whether the shows are good? I'm not cheering for any network. It's not like it helps save much time either because it takes just moments to scan each major network to find which channel had your show. I've never understood people that track such pointless info or cared if ABC was better than CBS or NBC, etc.

  21. Who Designed This Study? by organgtool · · Score: 1, Insightful

    All of the shows they used in the study were created by networks that broadcast over the air. People in the age range surveyed are probably much more likely to watch shows created by cable and premium channels. How is it that they didn't include any shows from FX, Comedy Central, HBO, Showtime, or AMC? I'm a bit older than the surveyed demographic and I would find it difficult to even name 5 shows that aired on any over-the-air network, let alone match the show to the network. They should perform this study again using shows and networks that participants of the survey actually watch.

    1. Re:Who Designed This Study? by Anonymous Coward · · Score: 1

      networks that broadcast over the air

      You don't know what a network is. That's the only kind.
      The cable channels you mentioned aren't networks.

  22. Re:Meh-llennials... by Joce640k · · Score: 4, Insightful

    We also don't care about the ever-growing list of company logos they put at the start of movies.

    Just start the movie, already. I don't give a flying fuck if it was made by Warner or MGM or whatever.

    --
    No sig today...
  23. Re:Meh-llennials... by Z00L00K · · Score: 1

    Realize that the "network" connection to a certain show is completely lost for all viewers outside the US.

    --
    If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  24. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    34 or younger? Then welcome to the dumb-fuck club, I guess. Thanks for helping us diminish the effectiveness of the word as a pejorative.

  25. Re:Meh-llennials... by PsychoSlashDot · · Score: 4, Insightful

    Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.

    Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.

    You are right.

    Put another way, branding doesn't matter as much as the marketing departments wish it did.

    --
    "Oh no... he found the .sig setting."
  26. Re:Meh-llennials... by squiggleslash · · Score: 1

    I got this one. Uhm, genetic mutation of some sort: Marvel. Advanced civilization (human or otherwise): DC. Rich bastard who anonymously fights crime wearing high-tech suit: can go either way.

    I think that's it, right? ;-)

    --
    You are not alone. This is not normal. None of this is normal.
  27. That's one wacky show by jabberw0k · · Score: 1

    Jessica Jones and the Empire? I didn't even know Roger Rabbit's girlfriend had a thing for Darth Vader.

  28. TL;DR Younger people don't recognize obsolescence by zifn4b · · Score: 1

    The old network/advertising model is obsolete? In other news: water is wet. Disclaimer: I grew up on network television and even I get it.

    --
    We'll make great pets
  29. Haven't you got better things to bitch about? by squiggleslash · · Score: 3, Funny

    Seriously, this millennial attack bullshit is getting out of hand. Avocado toast, and now "They don't know stuff that's completely unnecessary in 2017"?

    I'm waiting on a "My Millennial Grandkid Won't Program My VCR" thinkpiece complaining that the author had to ask his son to program his VCR to record NCIS for him because his grandkid didn't know what a VCR was and didn't give a fuck either.

    --
    You are not alone. This is not normal. None of this is normal.
    1. Re:Haven't you got better things to bitch about? by Highdude702 · · Score: 1

      ^5 TV is for the old that are unwilling to learn.

    2. Re:Haven't you got better things to bitch about? by Anonymous Coward · · Score: 0

      As a "real old millennial"/"really young Gen Xer" (I don't know where I fall), I find this completely ridiculous as well. Most people I know today, and most younger people I knew growing up, only knew what channel to tune to for a given program.

      The only reason I ever really knew was because I was always an RF geek, and was into things like broadcast TV and radio. And then, I really only knew the shows I watched, if you would have asked me about some random show I'd heard of but didn't give a fuck about, I probably wouldn't have known.

      The same goes for today, I really don't watch many of the Big 4 networks, because their shows are brainwashing garbage 99% of the time. The few cable shows I do watch, sure, I know what network they're on because I saw their logo down at the bottom of the screen when I watched it off the Tivo. But would I expect anyone else to know those things? Hell, no.

      I'm not sure what this article is even trying to say? Millennials are more immune to marketing bullshit than previous generations? Well good for them, that's a positive not a negative!

  30. It's not just millennials by reboot246 · · Score: 4, Interesting

    I'm 64 and I am in the same boat as millennials. Since I never watch live broadcast network television I have no idea what shows are on, much less which network produced them.

    I watch the news, movies and series on Netflix and Amazon Prime, and some documentaries from various sources. I watched Lost on Netflix, but I can't tell you which network it was originally on. Sitcoms? Haven't watched one in over a decade because they're all the same, with only the characters and situations changed. I don't care for mysteries or cop shows. There's very little good sci-fi being produced nowadays.

    The premiums (HBO, Showtime, Starz, etc) are producing much better series than ABC, NBC, or CBS. I liked True Blood, Black Sails, The Young Pope, Outlander, and now I'm into American Gods.

    1. Re:It's not just millennials by Highdude702 · · Score: 1

      Comedy(not of the sitcom variant) and educational programming(without non educational commercials) is the only thing worth viewing. and you can not find that on broadcast television very often.

    2. Re:It's not just millennials by Cro+Magnon · · Score: 1

      Ditto! I'm within spitting distance of 60, and I have no idea where most of my shows are. I didn't really pay attention to the channel when I added them to my DVR list, and I certainly don't know now. And these days, I watch as much or more on Netflix or Hulu than I do on regular TV anyway.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  31. Why should they care? by Higaran · · Score: 1

    Why should anyone care for that matter what network makes the show? Networks don't matter, they haven't probably mattered for a few years now, and they will become more obscure every day. I get it when there were 3 or 4 channels then it was a big deal, but these networks are trying to act like it's still the 1960's and they still matter, when they really don't. Hell kids these days are content to watch youtube videos of some guy commenting while he's playing video games, how in the world is some network supposed to turn that into a 30 min, or 1 hour show that people will enjoy? One more thing, with all the things that people have to worry about on a daily basis, to specifically focus on what network makes a specific show is dumb, and for the networks to think that people should, is even worse.

    1. Re:Why should they care? by Anonymous Coward · · Score: 0

      I think it has a lot to say that they'd rather watch those brain-dead youtube videos than anything on TV: quality of most shows has dropped and so many shows are basically all the same. Plus at least youtube isn't spamming you with commercials.

      Nextflix orignal series all seem to have an edge to them. I can't say I like all of them, but at least there is something setting them apart from every other show out there.

  32. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    It's actually a demographic that is reasonably well defined by their age, just like e.g. Gen X is.
    Doubt they'd gotten less clicks if they'd just said 18-26 y olds.

  33. What a pile of **** by franzrogar · · Score: 1

    I'm "half"-millennial and I really don't care at all who paid for the series as much as you all don't know who are the producers of most of the films.

    Same way, I do now the directors/musicians/actors/etc. of the series as much as you do of the films.

    Sincerely, someone who thinks this "news" is just a pile of ****.

    1. Re:What a pile of **** by Anonymous Coward · · Score: 0

      Half millennial? Was your head out at 11:59pm on December 31st 1981, and the rest out at midnight, January 1, 1982?

      "Millennial" is not a group of common behavioral characteristics. It's a generation, clearly defined by when you were born. If you were born between 1982 and 2000, you are a millennial.

  34. What? by Anonymous Coward · · Score: 0

    Amazon makes TV Shows?

    1. Re:What? by bhcompy · · Score: 1

      It's not like they haven't won Emmys or anything for their TV shows

  35. Re:Meh-llennials... by thegarbz · · Score: 3, Insightful

    The only thing truly dumb is describing someone as dumb for not knowing something so mindbogglingly inconsequential as which studio created a TV show. On behalf of everyone with a brain: screw you.

  36. Re:In related news... by Anonymous Coward · · Score: 0

    Cord cutting is gay.

    Almost as gay as astroturfing for the cable companies. i hope they paid you with something more substantial than bitcoin.

  37. Re: Meh-llennials... by thundercattt · · Score: 2

    Been like that for ages, baby-boomers, gen x, gen y, etc now Millennials. You're nothing special as a millennial.

  38. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    It's helpful to know which shows are from which networks. i.e. Fox tends to cancel relatively successful shows, simply because they are sci-fi, more often than a network like CW.

    Kids know what shows are Netflix simply because they live on Netflix. Hell, they probably watch all their shows from other networks on Netflix, so it only makes sense that they'd know which ones are made by them. Most Millennials probably don't have Amazon Prime, or don't use it to watch Amazon shows.

  39. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    Found the idiot. Attacking boomers, using the words most used to describe millennials seems to be their new tactic. Not clever enough to come up with your own insults.

    Being a Gen-Xer, I get to watch and be amused by this idiotic catfight between generations.

  40. Me neither. by Anonymous Coward · · Score: 0

    I have no clue and I'm 41 and enjoy reading, mostly. Streaming, works for me. I don't want to sit around waiting for "my" show or movie to come on. When I want it, it's there.

  41. Was this ever a thing? by Trogre · · Score: 1

    I grew up in the 70's and 80's, watched a lot of TV shows and I'm not sure I could name a single network that any one was tied to.

    Except perhaps The Wonderful World of Disney.

    --
    "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    1. Re:Was this ever a thing? by Anonymous Coward · · Score: 0

      I'm only 26, but the idea the concept that anyone paid attention to this seems ... weird to me. I can definitely see where people might want to pay attention to writers/directors/producers involved in a show, but why would anyone care about what network is carrying it/originally signed it/whatever?

  42. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    While I agree with the sentiment, it's helpful to know which networks are bankrolling a show. You start to notice trends with shows on specific networks. Early cancellations, bad writing, bad acting, agenda pushing, etc. Helps you to know which shows to avoid, knowing that this network puts more money into special effects than writing and acting talent, or seems to be pushing some pro-tolerance (aka anti-white male) agendas.

  43. Re:Meh-llennials... by jellomizer · · Score: 1

    Well the gen-x are just the slacker generation. Sitting back and watching what is going on is what they are good at.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  44. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    Millennial???

    You mean TV networks still exist????? I thought the only remaining network-produced TV fiction came from Fox News! I like Hannity's In Defense of Alien Astronauts myself, and I'm eagerly awaiting the episode where he keeps his promise to get waterboarded.

    Get off my lawn, you young punks and take your TV networks with you!

  45. Re:Meh-llennials... by drinkypoo · · Score: 1

    Rich bastard who anonymously fights crime wearing high-tech suit: can go either way.

    Does Bruce Wayne fight penny-ante crime to salve his conscience when it comes to all the people his megacorporation steps upon?

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  46. Re:Meh-llennials... by Applehu+Akbar · · Score: 1

    ...dumb fucks.

    No, you're the one hopelessly mired in the twentieth century. When we stream a show, we have not switched a TV dial to a specified channel before watching it, so unless the show is new enough that you have to steam it from the network's own site, knowing what network the show is from is information you get from paying attention to the credits. In today's online world, knowing the originating network is specialized fan knowledge, like knowing who the director is.

  47. Uh-huh by Anonymous Coward · · Score: 0

    It's probably safe to say younger millennials are unaware of a lot of things. It's because they are younger, just like all the other naive young people over thousands of years. Does young people's normal lack of exposure really warrant this? The article was also written by a naive millennial, methinks.

  48. Need to separate producers and delivery by Anonymous Coward · · Score: 0

    The industry really needs to revamp itself. We still have all these networks trying to mark themselves as different by creating their own shows to "attract" customers. What it really does in such a rich market is divide customers. No one can really afford all the channels. So it becomes an arms war of who can produce the most content wanted. So all the individual stations are going to go broke making high end content hoping to be the winner who can get the audience.

    What really should happen is that production and delivery are separate and a show is licensed on equal terms to any delivery service that wants. Then it becomes a real competition for who can deliver the best customer experience.

  49. Missing the obvious... by Junta · · Score: 2

    Most of the time you start watching a show that was originated by anything *but* Netflix and you see the show. They generally tuck info about the originating network into the credits and are subtle (except in ads on their own network). Perhaps this is to make selling it for syndication easier, since networks are accustomed to buying things off of each other. Also, due to same syndication, the progeny of a show may become muddled, particularly if a show runs long enough to be both new on original network and in syndication elsewhere. DVR and streaming online obfuscates the origin of the show further.

    You start watching any episode of anything netflix made, you first have to click through the show icon with a gigantic 'netflix original series logo', then the first thing in the show itself is 'A netflix original series'. Netflix beats it repeatedly over the viewers head that this is a netflix original series. Other points made about cord cutting and all that may be real, but in terms of identifying the originating network, it's easy to see how marketing strategy plays in.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:Missing the obvious... by Anonymous Coward · · Score: 0

      hey generally tuck info about the originating network into the credits

      Sure they do, but why would anyone care about the credits. (Unless you're some sort of movie nerd?) Perhaps I know the name of some series I watch, because I use that name to pick it from the channel list. What channel that is, is uninteresting metainfo. Chances are I don't know the main actors real names - even if I recognize them and have seen them in a few other shows. Actor names are uninteresting metainfo too - I never understood the celebrity thing. Who cares what a (good) actor do in his spare time? Not me.

      When I grew up, I listened to music on the radio and didn't know who was singing. They usually told, but I didn't pay attention until I recognized some song I liked, and then it was too late. I was surprised to learn that bands had names and people cared about that sort of thing.

  50. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    No, but Green Arrow does. :)

  51. Ok by Anonymous Coward · · Score: 0

    Why do I care about this?

  52. Re:Meh-llennials... by No+Longer+an+AC · · Score: 1

    You got it.

    I am not a millennal, but I would have a hard time telling you what old TV shows aired on which network.

    Was Star Trek CBS? I think so.

    Get Smart, I Love Lucy, Brady Bunch, WKRP, MASH, Newhart, Cheers, Friends, Seinfeld, I have no idea what networks those aired on.

    I only really know The Simpsons was on Fox. Wait, All In The Family was CBS too, wasn't it? I don't really care.

    The same thing goes for movies. I really don't care what studio released a movie. Is it good?

    Okay, I do know that AMC aired Breaking Bad, and HBO is responsible for Game of Thrones, but that is the new way. In the old days I didn't have to decide if I was going to pay for a cable package which included AMC and I didn't have to decide if I wanted to pay extra for HBO.

    We just twisted the antenna around until we got what we wanted.

    I have no love for networks or movie studios. I like some actors and can recognize a few, but even some "very good" actors as well as directors and producers have made some crappy films and TV shows.

  53. Really? by CallmeSpade · · Score: 1

    I think researches need to do a little thinking and this would not be much of a surprise. Why do millennials not know which networks tv shows come from but know Netflix? Uhh maybe because at the start of every episode on a Netflix series. There is a big fucking Netflix that smacks you in the face. All other tv shows on regular cable networks do not pop up their network name directly embedded into the show. Are people getting dumber or they just not paying attention?

    1. Re:Really? by Shirley+Marquez · · Score: 1

      But if you watch them on TV there is a network logo on the screen ALL THE TIME, an indignity that Netflix does not inflict on you. It's also true if you watch shows on the networks' web sites, which the millennials are presumably not doing because they would have to know which network the show comes from to do that. If you actually watch the commercials on network TV (rather than leaving the room or fast-forwarding through them on your DVR) they usually also include a bunch of network promos.

  54. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    Except that I actually have a full time job and earn the right, 5 days a week, to sit back and watch. Generalizing a generation is the same stupidity that this article is guilty of, so you're just as idiotic as them.

  55. Re:Meh-llennials... by ShanghaiBill · · Score: 3, Insightful

    I am a boomer. If I think back to all the shows I watched as a kid, I have no memory of which network they were on, nor do I think I knew at the time. Back then we had a paper "TV Guide" that told us which channel had which show at which time. The local paper also printed listings. I remembered when the shows were on, but I often had to double check the channel.

    Millennials have it much harder today, because there are so many channels. We only had four: ABC, CBS, NBC, and PBS. The only good show on PBS was Sesame Street (I had a crush on Maria).

  56. I was born in the late 50's... by EricTDuckman1414 · · Score: 1

    I was born in the late 50's and I'd have trouble telling you which networks air the programs I watch. Off the top of my head, the only ones I can match for certain are "Game Of Thrones=HBO" and "Orange Is The New Black=Netflix". Does that mean I'm a millennial or stupid, or that the concept of a programming network is outdated?

    1. Re:I was born in the late 50's... by Anonymous Coward · · Score: 0

      It's funny that you're so old, but don't know that cable channels aren't networks.

    2. Re:I was born in the late 50's... by Cro+Magnon · · Score: 1

      I was born in the late 50's and I'd have trouble telling you which networks air the programs I watch. Off the top of my head, the only ones I can match for certain are "Game Of Thrones=HBO" and "Orange Is The New Black=Netflix". Does that mean I'm a millennial or stupid, or that the concept of a programming network is outdated?

      I vote option 3. I'm the same way, and close to the same age.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  57. Re:Meh-llennials... by DontBeAMoran · · Score: 2

    This started bugging me a few years ago so I've started counting them. I think the highest count I've seen so far was around 7 or 8 companies "intros" before the movie. And some of these intros are quite long so it took nearly three minutes of pointless watching before I could get to the actual movie.

    --
    #DeleteFacebook
  58. Re:Meh-llennials... by squiggleslash · · Score: 1

    As others have pointed out, there are much better ways to reduce crime if you have a billion dollars to spend on it than vigilantism. (Yes, some people would become criminals anyway, but his entire reason for being a vigilante is that crime in Gotham is unusually high, which means education reform, job creation, better access to healthcare and mental healthcare, etc, are much more likely to reduce crime across the board than dressing up as a bat.

    --
    You are not alone. This is not normal. None of this is normal.
  59. to be honest by Anonymous Coward · · Score: 0

    when watching television i did not realt think about the network it was about channels. on the net i know a lot more about what i watch and who it is by. that said not sure how netflix or amazon handle such things.

  60. Re:Meh-llennials... by squiggleslash · · Score: 1

    )

    (Sorry, forgot a parenthesis there.)

    --
    You are not alone. This is not normal. None of this is normal.
  61. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    Or how many managers can't tell which of them employees are actually valuable?

  62. News Flash by nehumanuscrede · · Score: 1

    Folks who don't watch TV much cannot tell you what network originally* hosted a particular series either because, to be honest, no one cares. ( nor does it matter to the consumer )

    *Important distinction as some series will be bought and replayed on different networks over time.

    As much as they try to burn the network logo into your brain by keeping it visible in the corner during any given show, most folks ignore it. ( Or try to. When it becomes too obnoxious, or the commercials too frequent, I just turn the show off. )

    Pro tip for the networks: While I don't keep track of what shows you host, I DO remember which networks I blacklist due to the number and frequency of commercials played. Doesn't matter if a search shows my favorite show of all time is on, if it's on one of the known networks who go full stupid for commercials ever five minutes, I won't even bother.

    Thesse days, I can neither tell you nor care what network is responsible for any given series I've watched over the years as most of them now fall into the blacklist categories.

    It's just not important to me as I watch less and less the older I get. I might watch an hour or two per week anymore.

    There is just little on I'm interested in watching when it is constantly interrupted with commercials.

  63. Old guy here by sootman · · Score: 1

    I'm in my 40s, and I quit caring what network had what when I got my first TiVo about 15 years ago.

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  64. Re:Meh-llennials... by Highdude702 · · Score: 1

    or. or.. you can just not watch TV? Im 30 years old and you could ask me about any tv show aired in the last 10 years.. I wouldn't even be able to tell you what its about most likely. I find its better to use the time wasted on watching tv for something constructive. Hell even playing video games keeps your mind more active than TV shows do these days.

  65. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    If you pull your head out of your ass you can plainly see what network you are browsing in any on-demand content system.

  66. Snowflake generation by Anonymous Coward · · Score: 0

    It's hilarious how many of you guys willingly identify as "millennials" and get all butthurt any time a perceived slight is thrown your way. This is in no way a disparaging article about "you". This is about advertisers needing to adopt to the new meta, this is about broadcast TV commercials becoming less effective because they get less recognition and less eyes in front of them.

    Basically, this isn't about you... although it may speak volumes to how imperceptive younger people are with their heads buried in their digital devices.

  67. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    How many poorly thought out stereotypes can we wedge into one thread? That slacker generation is currently out marching for your freedoms and trying to clean up the mess left behind by your parents.

  68. OK and? by HalAtWork · · Score: 1

    People have been ignoring logos and branding for eons now, why is it suddenly a concern? I don't know what networks TV shows "belong" to and I don't know what production house makes any films I watch either... Logos and crap are automatically tuned out by most people because they're not the main content, lots of people skip credits and theme songs as well.

  69. Re:Meh-llennials... by DontBeAMoran · · Score: 1

    I only use Netflix. If the network wants me to know they're responsible for the show for whatever pointless reason, they should put their logo in the intro and/or credits.

    What I'm supposed to do with this information, I have no idea.

    --
    #DeleteFacebook
  70. Re:Meh-llennials... by RobotRunAmok · · Score: 1

    It was never meant to matter to you, just the rest of the entertainment industry. Same as the ten minutes of credits that roll at the end of the film. Of course, the need for the makeup artist to leave her thumbprint in the credits has long ago been obviated by internet sites like IMDB, but it's an inexpensive enough Union demand, so why fight that battle?

  71. Re: Meh-llennials... by Anonymous Coward · · Score: 0

    Bullshit. Look at the BBC as a counterexample. And if you don't know who Disney is you're a moron.

  72. Re:Meh-llennials... by bhcompy · · Score: 1

    Most probably do have Amazon Prime. It's exceedingly useful for cost conscious people and fairly convenient. Most probably don't know how to utilize it for their video service.

  73. What we really want to know ... by Anonymous Coward · · Score: 0

    What we really want to know ... is do you own a TV?

    Because if you don't, you should proudly announce that to everyone so we can properly honor your intelligence and superiority.

    Fucking endless September.

  74. Re: Meh-llennials... by Anonymous Coward · · Score: 0

    No, they are "liking" Facebook posts and Tweeting. A few of them might hold up some signs while protesting things which are symptoms of problems, but not causes.

  75. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    You only work 5 days a week? You fucking loser.

  76. Who the fuck cares? by rebelwarlock · · Score: 1

    When has knowing that information ever been helpful to me?

  77. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    You work more than 5 days a week? You fucking idiot.

  78. Re:Meh-llennials... by DalM · · Score: 1

    Sesame street premiered in 1969. If you grew up watching Sesame street you aren't a Boomer.

  79. Re:Meh-llennials... by I'm+New+Around+Here · · Score: 1

    He didn't say he was a young child watching it.

    --
    If you think I voted for Trump because of this post, you're wrong. I voted for Dr. Jill Stein of the Green Party. Again.
  80. I can tell by Pretzalzz · · Score: 1

    Um, I can tell which network a show is probably on just by watching it. Knowing the network has nothing to do with knowing what channel number it is on TV. Every network has its own feel to it. Knowing which network something is on has a positive correlation to be knowing ahead of time whether I'll like it. Not knowing what network something is on is akin to being proud of not knowing who the showrunner is or who the actors are. It is possible if you are a very casual viewer, but otherwise...

  81. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    You do know that Sesame street is still on the air dont you?

  82. That's because it's unnecessary information... by sweet+'n+sour · · Score: 1

    For cord cutters, search engines removed the need to memorize this information because a search for the title is enough to get them to the content.

    T.V. show production companies are getting the same attention that movie production companies have always had. Who cares if it's Tri-Star, Century 21, or Paramount?

  83. Re:Meh-llennials... by ShanghaiBill · · Score: 0

    Sesame street premiered in 1969. If you grew up watching Sesame street you aren't a Boomer.

    I had several younger siblings. I only watched Sesame Street to see Maria. I taught my little brother to yell whenever she came on.

  84. Re:Meh-llennials... by Boronx · · Score: 1

    Millennials keep staying the same age, so there's no reason boomers shouldn't.

  85. Networks Fault by Anonymous Coward · · Score: 0

    You can't blame this on the millenials, this is completely the networks' fault. If they made stuff more memorable or unique then they would have more reason to find out who made it. Besides, who really cares who made a movie/show except the people making it. The industry is transforming. You have to transform with it.

  86. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    Trailing boomers were born up until 1964 - my wife is a trailing boomer. I am sure plenty of 5 and 6 year olds watched Sesame street. I'm a Gen-X myself - 1967. But these things aren't as hard and fast as many think - the definitions sometimes seem to change.

  87. Well duh by Anonymous Coward · · Score: 0

    Most of those stations only exist in the United States. How are people who don't live over there supposed to know them

  88. Moving in The Right Direction by StormReaver · · Score: 1

    This is a sign that the traditional broadcast TV model is moving towards extinction. The sooner that happens, the better. We're in an age where on-demand viewing should be the norm, not the exception. The sooner the legacy TV broadcast model dies, the better.

  89. Only looked at millenials by Anonymous Coward · · Score: 0

    I'd love to see the trend in lack of TV franchise brand recognition generation over generation. I'd be amazed if this is a trend or just picking on meh-lennilials.

  90. Re:Meh-llennials... by Gr8Apes · · Score: 1

    I recently watched a silver screen era movie. It was incredible, the intro/credits were: producing studio presents movie title, top 3 actors, and director. That's it, then the movie rolled. Kind of makes you realize how much those union demands to include the paper recycler in the credits detracts from the movie experience. After all, the general populace barely cares about the director or anyone beneath the first 5 actors in the cast.

    --
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  91. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    You do know that baby boomers were in their 20's in 1969 don't you?

  92. Re: Meh-llennials... by Anonymous Coward · · Score: 0

    Almost exactly like GenX before it.

  93. Re: Meh-llennials... by Anonymous Coward · · Score: 0

    You repeat yourself. Gen Y=Millennial.

  94. Re: Meh-llennials... by KGIII · · Score: 1

    No, I wasn't. The last time I looked, I was a boomer. 1957 was my birth year.

    --
    "So long and thanks for all the fish."
  95. Re:Meh-llennials... by radarskiy · · Score: 1

    Even you screwed it up. The question was not what studio produces a show but what network broadcast it.

    Because studios and networks are required to be legally distinct, it is completely reasonable the the studio of one parent company produces a show that is shown on the network on another. E.G. Scrubs was produces by ABC studios but shown on the NBC network through season 7. This can create some perverse incentives since the studio reaps royalties from syndication, DVDs, streaming, etc.

    In some cases the studio's parent has no network. For example _Dark Matter_, despite being advertised as a "Syfy Original" is produced by Prodigy Pictures and Dark Horse Entertainment, which have no network. (Also contrary to popular claims _Dark Matter_ is not produced by Space, theCanadian science fiction network, either. Space does not produce any scripted drama.)

  96. Re: Meh-llennials... by radarskiy · · Score: 1

    "Average Joe read them all in original print form "

    Average Joe never read comics.

  97. Who cares? by allo · · Score: 1

    Who cares, which network created a show? I am only interested in where i can see it. And usually its sometimes this station sometimes that station.

  98. And....? by JustAnotherOldGuy · · Score: 1

    "Younger Millennials Don't Know What Networks Are Responsible For TV Shows"

    So what? Regardless of what generation you're from, who cares about what networks host which shows? Who is this supposed to matter to?

    It's a shame that this is what passes for "news" on Slashdot these days...

    --
    Just cruising through this digital world at 33 1/3 rpm...
  99. Re:Meh-llennials... by JustAnotherOldGuy · · Score: 1

    I am a boomer. If I think back to all the shows I watched as a kid, I have no memory of which network they were on, nor do I think I knew at the time.

    Exactly. Didn't know or care then, don't know or care now. And yes, Maria was smoking hot.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  100. Re: Meh-llennials... by Anonymous Coward · · Score: 0

    But the true scotsman did...

  101. Re:Meh-llennials... by thegarbz · · Score: 1

    Even you screwed it up.

    I didn't screw it up as much as didn't dedicate even enough brain cells to this to even copy and paste a correct word from the summary.

    MINDBOGGLINGLY inconsequential.

    Like I think we should just go out and kill everyone involved in the study for wasting our natural resources while contributing so little to society kind of inconsequential.

  102. Re:Meh-llennials... by thegarbz · · Score: 1

    it's helpful to know which networks are bankrolling a show

    It really doesn't. The networks are a general mishmash of crap and gold. About the only thing that separates any of them are the ones dedicated to general genres, e.g. the comedy channel.

  103. Re: Meh-llennials... by KGIII · · Score: 1

    I am pretty old. Even if I notice those companies, I am gonna forget long before the media is done playing. I do remember a few, but that is actually by accident and not by choice. I can recognize WB cartoons. Some of them...

    --
    "So long and thanks for all the fish."
  104. Re: Meh-llennials... by KGIII · · Score: 1

    You're supposed to dance a jig and where clothing with themed colors. It's in the contract.

    --
    "So long and thanks for all the fish."
  105. I think they do... by Anonymous Coward · · Score: 0

    They're all brought to you by the YouTube Network, or the Vimeo network, or the Sidereal network, or the .ru Networkskinini or the Pirate Bay Network... or...

  106. Amazon isn't targeting millennials by Shirley+Marquez · · Score: 1

    Amazon does a fair amount of children's programming, but their adult shows mostly seem to be aimed at people older than the millennials. Their best known show, Transparent, is about a 70 year old trans woman and her children, all of whom are significantly past millennial age. So it's not surprising that recognition of Amazon originals is low among millennials; they're not the audience.

  107. ABC, NBC, FOX, CBS, or Disney is crap by Anonymous Coward · · Score: 0

    I cant remember any show I cared about from . Netflix, HBO, Starz, FX and AMC....thats a different story altogether, love those networks and the great shows they make.....the others just make commercial crap right?.

  108. Re:Meh-llennials... by tmjva · · Score: 1

    I only pay attention when I have to reorient my antenna to another station for the show I want.

    --
    Tracy Johnson
    Old fashioned text games hosted below:
    http://empire.openmpe.com/
    BT
  109. Re:Meh-llennials... by Anonymous Coward · · Score: 0

    It's also helpful to read the entire post to understand the point. Did you stop reading because you didn't believe that one statement?

  110. Boomies by Anonymous Coward · · Score: 0

    Boomie Bastards are unable to tell what videogames are made by what company, unless it's by Nintendo.

    Stop this "millennial" shit, it's clickbait, off topic, divisive, and does not belong on this site.

  111. I'm not a millennial but I don't know either by Anonymous Coward · · Score: 0

    I use netflix, amazon (with HBO and Starz) and hulu, and honestly the only distinction I make in general is "if it is a full season at once, it's netflix or amazon" and "if it's episode by episode, then it's probably hulu unless it's HBO/Starz."

    Generally speaking I will let a show get a season or two under its belt before watching - I'm tired of starting with a show only to have it cancelled mid-season.

    Networks basically cut their own throats.

  112. Re: Meh-llennials... by sh00z · · Score: 1

    Bullshit. Look at the BBC as a counterexample. And if you don't know who Disney is you're a moron.

    But that's the kind of data we trailing Boomers have no problem tracking. When we were kids/teens, all Disney-related programming was on NBC. Now it's ABC. What's so tough about that?

  113. Re:Meh-llennials... by painandgreed · · Score: 1

    At this point the expression has devolved into a buzzword. Millennial this, Millennial that. When something is perceived as bad link it with 'Millennials' and it will generate even more clicks

    We should just go back to calling them Hipsters. That's been the generic word for twenty-somethings since the 1920's. It's already getting to a point where Millennial isn't appropriate anymore when speaking about what the new trends are.