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What's The Correct Way to Pronounce 'GIF'? (thenewstack.io)

"Apparently we're all fighting about how to pronounce 'GIF' again on Twitter," writes technology columnist Mike Melanson: I personally find the argument of web designer Aaron Bazinet, who managed to secure the domain howtoreallypronouncegif.com, rather convincing in its simplicity: "It's the most natural, logical way to pronounce it. That's why when everyone comes across the word for the first time, they use a hard G [as in "gift"]." Bazinet relates the origin of the debate as such:

"The creator of the GIF image format, Steve Wilhite of CompuServe, when deciding on the pronunciation, said he deliberately chose to echo the American peanut butter brand, Jif, and CompuServe employees would often say 'Choosy developers choose GIF(jif)', playing off of Jif's television commercials. If you hear anyone pronounce GIF with a soft G, it's because they know something of this history."

Wilhite attempted to settled the controversy in 2013 when accepting a lifetime achievement award at the 17th annual Webby awards. Using an actual animated .gif for his five-word acceptance speech, he authoritatively announced his preferred pronounciation. However, the chief editor of the Oxford English Dictionary argues that "A coiner effectively loses control of a word once it's out there," adding that "the pronunciation with a hard g is now very widespread and readily understood."

One linguist addressed the topic on Twitter this week, noting studies that found past usage of "gi" in words has been almost evenly split between hard and soft g sounds. Their thread also answers a related question: how will I weaponize a trivial and harmless consonant difference to make other people feel bad and self-conscious about themselves?

Her response? "Maybe just....don't do this."

453 comments

  1. Jif... by LynnwoodRooster · · Score: 4, Informative

    Because choosy nerds choose GIF!

    For those overseas or under 30, it's a play on the old Choosy mothers choose Jif peanut butter commercial

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    1. Re:Jif... by Anonymous Coward · · Score: 0

      Over here Jif is a cleaning product!, Tasty!

    2. Re:Jif... by Anonymous Coward · · Score: 4, Insightful

      The creator of the GIF image format, Steve Wilhite of CompuServe, when deciding on the pronunciation, said he deliberately chose to echo the American peanut butter brand, Jif,

      So, he's a complete moron.

      He created the acronym GIF, for Graphics Interchange Format.
      The G is for Graphics, not Jraphics.

      The G is for Graphics, not Jraphics.

      There is no such word as Jraphics.

      The G is for Graphics, not Jraphics.

      There is no such word as Jraphics.

      How do you create an acronym and then pronounce it wrong? That's just fucking retarded.

    3. Re: Jif... by Anonymous Coward · · Score: 0

      Jif is jif and gif is gif

      No one or no group is special enough to change how a letter sounds, historical pronunciations might be fun to learn but they dont gucking or jucking matter

    4. Re: Jif... by Anonymous Coward · · Score: 1

      Jin and tonic

    5. Re:Jif... by msauve · · Score: 1

      Mikey likes it!

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    6. Re: Jif... by Anonymous Coward · · Score: 5, Funny

      The American "peanut butter" is the same product. Before use for cleaning toilets, it is a white cream.

    7. Re:Jif... by Anonymous Coward · · Score: 0

      Ugly yellow fever whore says what?

    8. Re:Jif... by Anonymous Coward · · Score: 0

      It doesn't matter what the creator wants it to be called. He could have wanted it to be called "jif", or "big floppy dick", but when the G stands for Graphics, it's a hard G.

    9. Re:Jif... by Anonymous Coward · · Score: 1

      Common use overrides author's intent, no exceptions.

      That's why people unironically state "I took the path less traveled" despite Frost's intended irony.

      And, that's why people say "gif" with a hard consonant "g" and not a soft "j."

      The language does not belong to an individual and it does not care about individual intentions. Common use is all that matters.

    10. Re: Jif... by Anonymous Coward · · Score: 0

      God damn Jiraffes.

    11. Re:Jif... by Phics · · Score: 4, Informative

      How do you create an acronym and then pronounce it wrong? That's just fucking retarded.

      Oh really?

      Pronounce Scuba for me.... now, pronounce each word the letters in Scuba stand for... Betcha you never pronounced it sc-uh-ba in your life.

      --
      There are two types of people in the world; those who believe there are two types of people, and those who don't.
    12. Re:Jif... by JustAnotherOldGuy · · Score: 1

      How do you create an acronym and then pronounce it wrong?

      Maybe he didn't.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    13. Re:Jif... by Anonymous Coward · · Score: 0

      It's [skü-b] you dimwit...
      You do not pronounce [c] for the letter c, but pronounce [k] coming from contained [kn-tnd]

    14. Re:Jif... by Anonymous Coward · · Score: 0

      ANTI SKUB

    15. Re:Jif... by LucasBC · · Score: 1

      Phics was referring to the letter "u". When pronouncing "scuba", people use a long "u" as in "unity" (which makes it sound like "skoobah"), rather than the short "u" sound for the actual word, which is "underwater" (which would sound like "skuhbah").

    16. Re:Jif... by Revek · · Score: 1

      Yeah, the moron who created a prolific graphics format. It wasn't a big deal when I read about it in 1990 so I really think the problem is today's morons who can't accept if you invent it you can pronounce the name any way you like.

    17. Re:Jif... by Anonymous Coward · · Score: 0

      and also, the relatively new 'fake' animated gifs, .gifv (animated gif converted to mp4, first popularized by imgur), naturally takes you to 'jif-vee', because it's a 'jiffy' and more efficient way view lower res, short format video.

    18. Re:Jif... by Anonymous Coward · · Score: 0

      Didn't Cousteau invent SCUBA and the acronym? Isn't he french? How is "underwater" spelled and pronounced in French?

    19. Re: Jif... by Anonymous Coward · · Score: 0

      Without a U

    20. Re: Jif... by Anonymous Coward · · Score: 0

      How has no one linked to this video:

      https://youtu.be/MSJaSS_Zj0Y

    21. Re: Jif... by Anonymous Coward · · Score: 1

      Do you pronounced JPEG jfeg? Because p is for a word which is pronounced with the f sound.

    22. Re:Jif... by Anonymous Coward · · Score: 0

      > Didn't Cousteau invent SCUBA and the acronym? Isn't he french?

      Nope. See: https://en.wikipedia.org/wiki/Christian_J._Lambertsen

    23. Re: Jif... by Anonymous Coward · · Score: 0

      The bigger question is, why didn't YOU link to it?

      (URL tag. Learn it. Use it.)

      https://youtu.be/MSJaSS_Zj0Y

    24. Re: Jif... by Anonymous Coward · · Score: 0

      I've never heard anyone use a long U in it

    25. Re: Jif... by Anonymous Coward · · Score: 0

      Aqualung - this is the regulator that Custo invented

    26. Re: Jif... by Anonymous Coward · · Score: 0

      Underwater doesn't have a u sound. It has a reduced wovel, most correctly described like with the Cyrillic "big er" and transcribed with the inverted e (sorry, no Unicode). Unity does not have a u sound, it has an u umlaut sound, which is actually the combination of a short I and u sounds, often transcribed as yu. Pure u sound is actually written with "oo" like in book.

    27. Re:Jif... by Tough+Love · · Score: 1

      Definitely cemented his status for the rest of history, as a moron.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    28. Re: Jif... by Anonymous Coward · · Score: 0

      Fascinating, now if only someone was suggesting that its the pure sounds which should used when pronouncing acronyms, rather than what was being suggested that the sounds should match the sound when pronouncing the constituent words.

      Would G be more a gee in your example.

      Life geeiff

    29. Re: Jif... by AxeTheMax · · Score: 1

      ... u umlaut is a combination of i and u sounds .... you might think you know the umlaut but you're not a linguist, are you?

    30. Re: Jif... by David+Gould · · Score: 5, Insightful

      Huh. Somebody who thinks the way an acronym's letters are pronounced in their respective words has ANYTHING AT ALL to do with how the acronym should be pronounced... is calling somebody *else* a moron? Funny.

      Once again, the ONLY points that have any relevance whatsoever are:

      1. The person who invents a technology deserves the right to name it, and only a total asshole would ignore their wishes.

      2. The Cabal has authorized me to reveal that, for as long as the GIF format has existed, pronouncing "gif" correctly -- i.e., like "gin", not like "git" -- has been one of the not-so-secret recognition codes by which people who have any clue about computer stuff identify each other.

      --
      David Gould
      main(i){putchar(340056100>>(i-1)*5&31|!!(i<6)<< 6)&&main(++i);}
    31. Re:Jif... by Joce640k · · Score: 1

      Because choosy nerds choose GIF!

      For those overseas or under 30, it's a play on the old Choosy mothers choose Jif peanut butter commercial

      This got "+5 Informative" for parroting something in the summary? Sheesh.

      PS: Does anybody still use GIF now that we have PNG?

      --
      No sig today...
    32. Re:Jif... by Red_Forman · · Score: 2

      GIF is still useful if you need to easily have something animated since APNG support is spotty at best and tools to generate valid APNG are not as popular as tools to make animated GIFs.

      Otherwise, JPEG, PNG and CSS are your best tools.

    33. Re:Jif... by Anonymous Coward · · Score: 0

      pedants are the stupidest of people. their lack of the intelligence drives them to try to force their limited authoritarian viewpoints on everyone else.

    34. Re:Jif... by paulpach · · Score: 4, Funny

      So, he's a complete moron.

      I think you are jiving too much importance to this.
      I don't jive a damn, my jirlfriend does not jive a damn, my dog does not jive a damn.

      All words are made up, there is no one true way, it is just what most people think. We need to stop arjuing stupid stuff like this and jet a life instead.

    35. Re: Jif... by DontBeAMoran · · Score: 1

      I'm pretty sure it isn't spelled "sos l'ea" in French.

      --
      #DeleteFacebook
    36. Re:Jif... by DontBeAMoran · · Score: 2

      How the fuck is converting a small 500KB MP4 to a fucking 5MB GIF "more efficient"?

      --
      #DeleteFacebook
    37. Re:Jif... by Aighearach · · Score: 2

      Anybody can pronounce anything any way they like. That doesn't mean that if you create a data format that you get to determine what society will call it. That is just narcissism. People use his acronym; but choosing an acronym has nothing to do with how people will pronounce it. And if you try to play it like a game and get people to say something you think is funny, they'll usually choose something else.

    38. Re:Jif... by Anonymous Coward · · Score: 0, Informative

      You are a fucking idiot and everything you posted is irrelevant. The latters in an acronym do not have to be pronounced the same way as the words they represent (eg. LASER). Hell, they don't even have to use the first letters of the words (eg. JAXA)

      GIF, with a soft g is the correct way to pronounce it. The first time I ever saw a GIF file back in '87, I automatically pronounced it as "jif" and so did all of my friends and co-workers. *Nobody* used a hard g pronunciation except for some clueless, non-techy Mac users. The fact that the creator of the format agrees with all of us techies totally kills your little misconception.

    39. Re: Jif... by Aighearach · · Score: 0

      The person who invents a technology deserves the right to name it, and only a total asshole would ignore their wishes.

      That just makes you a pushy asshole. It isn't something true. Nobody deserves to get things from other people that those people didn't agree to give them. And insisting on it doesn't end well.

    40. Re:Jif... by angel'o'sphere · · Score: 1

      Never knew that Scuba an acronym, however what is your argument?

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    41. Re: Jif... by angel'o'sphere · · Score: 1

      2. The Cabal has authorized me to reveal that, for as long as the GIF format has existed, pronouncing "gif" correctly -- i.e., like "gin", not like "git" -- has been one of the not-so-secret recognition codes by which people who have any clue about computer stuff identify each other.
      Sure. Because when .jif was invented we had webcasts about talks of the inventor all the time, so the other 400million software developers who are not american citizens and native english speakers instantly knew that they should pronounce it .jif but write it .gif.

      Hint if you would read "JIF" you never would pronounce it like you claim you do. You would pronounce it DJIF. Knowing that G stands for "graphics" obviously not invited to the party pronounces it like GiT and not like Gin.

       

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    42. Re: Jif... by Anonymous Coward · · Score: 0

      And he does not come off as a condescending idiot at all! But his pinned comment says it all, even he proves himself wrong despite his long and demeaning argument. Someone else said it very eloquently (see the comments);

      If you have to spell it differently to prove the pronunciation then the pronunciation is wrong.

    43. Re: Jif... by Anonymous Coward · · Score: 0

      /thread
      Hard G it is.

    44. Re: Jif... by blibbo · · Score: 1

      Do you pronounce laser with an unvoiced s then? After all, it is for "stimulated" with an s sound not stimulated (ztimulated) with a z sound.

      The real question is, SQL pronounced sequel? WTF you guys? I say S.Q.L . just as fast.

      Just because it makes a word doesn't make it better.

      It's not supposed to be the sequel to anything, (at least any more than any other technology is).

    45. Re:Jif... by anarcobra · · Score: 1

      No need to go that far.
      It's Gift, not Jift.Just remove the t and what do you have?

    46. Re:Jif... by thegarbz · · Score: 1

      Never knew that Scuba an acronym, however what is your argument?

      I didn't either until I had to do "scba" training for work and asked how that compares to scuba. Self Contained Underwater Breathing Apparatus.

      His argument is that in scuba the middle letter is pronounced like the German ü, but the word underwater would be closer to the German "a" and thus the acronym sounds differently than the first letter of the words from which it came.

    47. Re:Jif... by thegarbz · · Score: 4, Informative

      How do you create an acronym and then pronounce it wrong?

      How can you claim it's pronounced wrong? An acronym becomes a word in its own right, and much of English pronunciation is based on the characters around individual letters which ultimately means that acronyms often sound different than the words from which they are based.

      Now excuse me while I go pour myself a glass of gin while I clean the kitchen with my jif.

    48. Re: Jif... by StormReaver · · Score: 1

      The real question is, SQL pronounced sequel?

      This is the much more relevant history lesson. SEQUEL was the database language created by IBM, but a trademark conflict with the UK-based Hawker Siddeley Dynamics Engineering Limited company required IBM to change the name. The new name was SQL (Structured Query Language), pronounced ESS QUEUE ELL.

    49. Re:Jif... by Anonymous Coward · · Score: 0

      Sooo... how do you pronounce JIF (JPEG Interchange Format) then?

    50. Re:Jif... by Anonymous Coward · · Score: 0

      Nobody says pronounces the P in JPG as a F, but it stands for photograph.

      The 'rule' you're trying to enforce isn't an actual rule.

    51. Re:Jif... by Anonymous Coward · · Score: 0

      He has a sense of humour and creativity. You on the other hand, have neither.

    52. Re: Jif... by Anonymous Coward · · Score: 0

      I gave your mom a hard G. Or was that a hard C?

    53. Re:Jif... by Anonymous Coward · · Score: 0

      You mean it's not pronounced oonder??

    54. Re:Jif... by Anonymous Coward · · Score: 0

      What??
      S - Self, they match.
      C - Contained, they match.
      U - Underwater, they match.
      B - Breathing, they match.
      A - Apparatus, they match.

      G - Graphics, they match.
      I - Interchange, they match.
      F - Format, they match.

      It's a hard G people, deal with it.

    55. Re:Jif... by Anonymous Coward · · Score: 0

      You probably say "skoobah" not "skubba"?

      and the "ah" at the end doesn't match the "a" in "apparatus"

      I can think of any number of acronyms that don't follow the pronunciation of their component words, so why would you think this one should?

    56. Re:Jif... by Anonymous Coward · · Score: 0

      I don't know what the current exchange rate is between KB and time spent looking stupid while trying to work out why the MP4 won't play in the middle of your PowerPoint presentation, but I can think of plenty of circumstances where the GIF wins it.

    57. Re:Jif... by Anonymous Coward · · Score: 0

      Anybody can pronounce anything any way they like.

      Sure, if they want to sound like a moron. We use common definitions and pronunciations for a reason.

    58. Re:Jif... by Anonymous Coward · · Score: 0

      Yeah it's still useful when you need an animation to take 10 minutes to load instead of the 3 seconds the video would take.

    59. Re: Jif... by Anonymous Coward · · Score: 0

      And this goes to show how effed up English is (even though its still really simple to learn actually). Look at it from different languages and what you just said makes absolutely no sense at all. The u in scuba is pronounced like a proper German u (like your book or the u in the German U-Boot, while the oo in boot is pronounced like a loooong o but not like an English o just a long German o - oh look a language that makes sense where the sound is not completely different just because you double a letter!).

      Actually in German scuba can be read correctly by simply pronouncing every single letter by itself. And then you just speed up saying the letters until it sounds completely fluent. That's how kids learn to read German. Then you learn some weird exceptions where ei is not read like e-i but like a-i and ai is also read like a-i and you're set for life.

    60. Re:Jif... by Alan+Shutko · · Score: 1

      Or laser, or NASA.

    61. Re: Jif... by Anonymous Coward · · Score: 1

      I thought that was invented by Jethro Tull?

    62. Re:Jif... by Anonymous Coward · · Score: 0

      How do you pronounce JPEG? I say "jay - pah - egg".
      But really, the P is for photographic. Photo is "fa-oto".
      So i by your logic you must say it like "jay - fa - egg" or "jay -fag" ?
      And you say mpeg like "em - feggs" ?
      If not, then maybe you are a hypocrite who picks and chooses how to pronounce acronyms?

    63. Re:Jif... by tepples · · Score: 1

      Let's say you're starting from something other than MP4, such as a video game capture or a set of video clips in a video editor. It costs money to purchase a licensed AVC encoder or a patent license for use of FFmpeg. Unlike VP8, GIF plays in WebKit for iOS.

    64. Re: Jif... by Anonymous Coward · · Score: 0

      How do you pronounce giraffe? George? Gender?

      The G in GIF may stand for Graphical but that doesnâ(TM)t mean you have to pronounce the acronym GIF the same way.

      How would you pronounce YMCA?

    65. Re: Jif... by Anonymous Coward · · Score: 0

      Well done.

    66. Re:Jif... by Anonymous Coward · · Score: 0

      Not all GIF images are videos conversions, dumbass.

    67. Re:Jif... by DontBeAMoran · · Score: 1

      Doesn't APNG also work in WebKit for iOS? The APNG file should be smaller, I think.

      --
      #DeleteFacebook
    68. Re: Jif... by Anonymous Coward · · Score: 0

      Only laymen and noobs say "ess cue ell". All database pros say "sequel".

    69. Re: Jif... by Anonymous Coward · · Score: 0

      Except, the hard G is a new problem due to young techies whom feel so entitled that they honestly believe they speak with authority on the matter.

      It has been pronounced âoejifâ for so many years, it pre-dates the time when the mothers of these young techies debated on a coat-hanger abortion.

    70. Re:Jif... by Dog-Cow · · Score: 1

      It really doesn't matter what some anonymous shit says on the Interwebs. As long as someone strangles you with a coat hanger, we'll all be happier people.

    71. Re: Jif... by Anonymous Coward · · Score: 0

      Good point. This is why, for example, laser isn't pronounced lay-zer, but rather like lass-ear.

      Oh wait your argument is retarded and you don't actually say lass-ear.

    72. Re: Jif... by Anonymous Coward · · Score: 0

      Yamaca? (to be very confused with the pronunciation of Yarmulke)

    73. Re: Jif... by Anonymous Coward · · Score: 0

      This is just silly. You honestly think people who mis-pronounce stuff don't have a clue? Grow up

    74. Re:Jif... by TomGreenhaw · · Score: 1

      Maybe he was drinking Gin at the time. :-)

      --
      Greed is the root of all evil.
    75. Re: Jif... by Megol · · Score: 1

      I hope you're trying to be funny. If so you are failing, if not... Well, then you fail even more.

    76. Re:Jif... by Anonymous Coward · · Score: 0

      Self-Contained

      Underwater

      Breathing

      Aparatus

      'Skoo-ba'

    77. Re:Jif... by Anonymous Coward · · Score: 0

      Giraffics Interchange Format

    78. Re:Jif... by nine-times · · Score: 2

      Or how about JPEG?

      Every time I've heard someone say it out loud, it's jay-peg. Never once have I heard someone say jay-feg. Yet the P comes from "photograph", which means that, by the logic of the parent post, the P should sound like an F. We all have to pronounce JPEG as jay-feg.

      Except that acronyms don't work that way.

    79. Re:Jif... by Anonymous Coward · · Score: 0

      Self-Contained underwater breathing apparatus.

    80. Re:Jif... by Anonymous Coward · · Score: 0

      and also new thing popular thing efficient thing words words words words words words words words words words words
      So, they discovered videos.

      Which are easier to track, control, manipulate, gate, paywall, etc than images.

      Images are more compatible to web browsers, which lose their shit when you try to embed 100 videos in one page.

      The latter renders unaided. The former means people running around with scripts enabled because hey, the Modern Web requires you load extra code. To view the same content.

      lower res short format
      This is where gifs are superior, idiot. Videos are admittedly quite efficient when a dumbfuck makes a 800x600 ninety-second GIF and it takes up 400MB (also choking browser/RAM) where a video can do it in 10. The cancertard should've known better than to GIF something like that in the first place.

      That'd be a nice use of algorithm - not on kilobyte gifs. Your dear imgur used to leave 2MB gifs alone. They somewhat still do (original is stored, not reecoded) but will present an encoded-to-video variant to shrink a 500KB gif to a 498KB mp4 (which has no business calling a player engine for itself).

      Websites get sold on auto-mp4 because it cuts costs, especially around dipshits as above, who is able to upload his crap and thinks it worked. Facetweeter septembers can't tell what's going on, so who cares. I admit, it's the "right" thing to do from the perceptive of the one making the money.

      Small gifs have their place in making a page render faster and being more adaptable re: platforms, tools, whatever than video. But that ship has sailed, we automation now. I didn't come here to reverse that, I came because you're a sucker for it.

    81. Re: Jif... by jittles · · Score: 2

      Huh. Somebody who thinks the way an acronym's letters are pronounced in their respective words has ANYTHING AT ALL to do with how the acronym should be pronounced... is calling somebody *else* a moron? Funny.

      Once again, the ONLY points that have any relevance whatsoever are:

      1. The person who invents a technology deserves the right to name it, and only a total asshole would ignore their wishes.

      2. The Cabal has authorized me to reveal that, for as long as the GIF format has existed, pronouncing "gif" correctly -- i.e., like "gin", not like "git" -- has been one of the not-so-secret recognition codes by which people who have any clue about computer stuff identify each other.

      And he sure exercised his right to name it, didn't he? He named it the "Graphics Interchange Format". Not JIF, not GIF. And I've known he pronounced it like JIF since I was a kid but still refuse to do so. Why would I bother to try and confuse people with a peanut butter brand? SO that I can be an elitist asshole? No, I think I'll pronounce it how it is spelled. You're welcome to think I am ignorant for doing so, I really don't care.

    82. Re:Jif... by scottrocket · · Score: 0

      Or how about JPEG?

      Every time I've heard someone say it out loud, it's jay-peg. Never once have I heard someone say jay-feg. Yet the P comes from "photograph", which means that, by the logic of the parent post, the P should sound like an F. We all have to pronounce JPEG as jay-feg.

      Except that acronyms don't work that way.

      You win today. 'Course I've always pronounced it "JIF", so I'm biased.

    83. Re:Jif... by Creepy · · Score: 1

      Yep, it is an acronym and not an abbreviation, even, because it is an abbreviation that forms a new word like NASA or LASER.

    84. Re: Jif... by Anonymous Coward · · Score: 0

      You are a fucking idiot. Shut up please.

    85. Re: Jif... by Anonymous Coward · · Score: 0

      Yea he's +4, fuck off poser.

    86. Re:Jif... by angel'o'sphere · · Score: 1

      And why would it be pronounced like that (I mean ü)? As a non native english speaker I obviously would pronounce it like an 'a'. Funny ...

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    87. Re:Jif... by tepples · · Score: 1

      Switch to APNG to support Safari, and you give up compatibility with IE and Edge. GIF is the only unpatented or patent-expired bitmap animation format that plays in all supported major browsers.

    88. Re:Jif... by DontBeAMoran · · Score: 1

      You said "WebKit for iOS", not "Safari". I thought you were discussing iOS applications.

      --
      #DeleteFacebook
    89. Re:Jif... by Anonymous Coward · · Score: 0

      Ever hear of a Jiraffe?

    90. Re:Jif... by jez9999 · · Score: 1

      Acronyms don't have to be pronounced the same as the words they stand for, and in fact rarely are.

      As for the hard "g" being more natural, no it isn't. In fact the first time I ever saw it I naturally pronounced it "jif". Or are you disputing the pronunciation of gin, genie, genius, gym, George, general, gentleman, etc.?

    91. Re: Jif... by Anonymous Coward · · Score: 0

      He said that it had to be pronounced Jif. End of story.

    92. Re: Jif... by Anonymous Coward · · Score: 0

      Your anus

    93. Re: Jif... by Anonymous Coward · · Score: 0

      > He said that it had to be pronounced Jif. End of story.

      Not the end of the story, per OED. They point out (correctly) that the coiner of a term doesn't maintain control of pronunciation once the word is out there and widely accepted. Common usage trumps the inventor's wishes.

    94. Re: Jif... by mapkinase · · Score: 1

      The rules for consonants and vowels are different

      --
      I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
    95. Re:Jif... by Anonymous Coward · · Score: 0

      There may be arguments in favor of the hard G. The one you're making is not one, and calling people "fucking retarded" is in really bad taste.

      How do you pronounce JPEG? If you don't pronounce it "Jay - Feg" do you call *yourself* "fucking retarded?" I mean, the P stands for Photographic. So, pronounce it right.

      Or, maybe have a little bit of humility and DON'T BE A FUCKING DICK.

    96. Re:Jif... by Anonymous Coward · · Score: 0

      Betcha you never pronounced it sc-uh-ba in your life.

      Huh? How do you pronounce it???

    97. Re:Jif... by Anonymous Coward · · Score: 0

      >> Betcha you never pronounced it sc-uh-ba in your life.

      > Huh? How do you pronounce it???

      Everyone says "skoobah." He's saying nobody pronounces it to rhyme with "bubba."

    98. Re: Jif... by Anonymous Coward · · Score: 0

      That would be Gethro Tull in this thread.

    99. Re: Jif... by Anonymous Coward · · Score: 0

      Not only biased, but also a stupid moron.

    100. Re: Jif... by Anonymous Coward · · Score: 0

      So, you're a retarded faggot who is surrounded by retarded faggots? Okay, then.

    101. Re: Jif... by Anonymous Coward · · Score: 0

      Please tell me where I can find these rules for pronouncing acronyms.

    102. Re: Jif... by Anonymous Coward · · Score: 0

      Lol.

    103. Re:Jif... by tepples · · Score: 1

      All web browsers on iOS use Apple WebKit, not just Safari. This is because use of WebKit, not Blink or Gecko, is a requirement of the App Store Review Guidelines. Both Firefox for iOS and Chrome for iOS use WebKit, for example.

    104. Re:Jif... by Trogre · · Score: 1

      U - Underwater, they match.

      They do? So do you pronounce them skOOba and OOnduhwatuh, or skUHbuh and UHnduhwatuh?

      Which is it, and what country are you from?

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    105. Re: Jif... by damnbunni · · Score: 1

      I just call it 'squirrel'.

    106. Re: Jif... by Anonymous Coward · · Score: 0

      You pronounce gin with a hard G, too? Weird.

    107. Re: Jif... by Anonymous Coward · · Score: 0

      Sorry dipshit, hard g has been widespread and standardized since day one for this format. Get out of the root cellar every once in a while and socialize.

    108. Re: Jif... by Anonymous Coward · · Score: 0

      Same here. These hard G people are off base. The best counterexample is gin. I don't see them complaining about that.

    109. Re: Jif... by Anonymous Coward · · Score: 0

      Gin. Giraffe.

    110. Re: Jif... by Anonymous Coward · · Score: 0

      > Except, the hard G is a new problem due to young techies whom feel so entitled

      Who, not whom. A good rule of thumb is to use "whom" where "him" or "her" would fit; use "who" where "he" or "she" would fit.

      > It has been pronounced âoejifâ for so many years

      I can't even guess how to pronounce that. "Eh-oh-ee-jif-ah" ?

    111. Re: Jif... by Anonymous Coward · · Score: 0

      You sound faggoty.

    112. Re: Jif... by Anonymous Coward · · Score: 0

      Keep licking it, I just took a dump.

    113. Re: Jif... by Anonymous Coward · · Score: 0

      The Cabal recognizes "JIF" is an actual format in and of itself, derived from JPEG, thus any attempt to pronounce "GIF" as "JIF" is referring to the wrong format.

      But that's the kind of esoteric thing people who don't have any clue about computers wouldn't know.

    114. Re: Jif... by Anonymous Coward · · Score: 0

      Yes, a moron. This 8-bit proprietary garbage and its usage set back the web Graphics development by a decade.

      Time to kill it off, as well as this stupid argument.

    115. Re: Jif... by Anonymous Coward · · Score: 0

      There WAS no Web when he invented it, so I don't think you can fault him for that. As for proprietary, it was widely regarded as free to use until Unisys decided to be dicks about their LZW patent.

      Also there weren't a lot of usable alternatives at the time. TIFF was overcomplicated, TGA too fat and arcane, BMP and PICT sucked for various other reasons. JPEG sucked for line drawings and text, and couldn't do animation.

      GIF was already widely established in online forums, so it was a reasonable choice for browsers to support.

    116. Re: Jif... by Anonymous Coward · · Score: 0

      Spotted the illiterate, millennial Mac user.

      You weren't even alive when GIF was introduced so you're not old enough to have a valid opinion on anything. Go back to gossiping on Facebook and jacking off to Japanese cartoons, junior.

    117. Re: Jif... by Anonymous Coward · · Score: 0

      LOL, says the idiot who is utilising a language which has words that were created by other people. You must really hate those pushy dictionary assholes trying to tell you how words are pronounced.

      Also, you must be OK with people pronouncing your name as "Shitbag", right?

      How you doing today anyhow, Shitbag? How's your anal womb whore (courtesy translation: mother) doing, Shitbag. Do you have any plans for next weekend, Shitbag?

    118. Re: Jif... by Anonymous Coward · · Score: 0

      GIF is from 1987. JPEG is from 1992. JIF is not a derivation of JPEG, it is simply an alternate file extension for the exact same format, you stupid fuck.

      GIF is correctly pronounced with a soft g. If you pronounce it with a hard g, then chances are likely that you are a computer illiterate, eternal Septemberist, millennial, techie wannabe idiot who wasn't even alive when the format was released and popular. Go fuck yourself.

    119. Re: Jif... by Anonymous Coward · · Score: 0

      JIF = JPEG Interchange Format you self-righteous moron.

    120. Re:Jif... by backwardsposter · · Score: 1

      That was a nice try but I'm not sure why this is considered a valid argument. Say it out load
      S (as in self)
      C (as in contained) ...
      huh, sounds like "s-kuh" to me

    121. Re:Jif... by houghi · · Score: 1

      If you need to write down Jif to tell how Gif needs to be pronounces, you know it isn't pronounced correctly.

      Perhaps just pronounce Gif as in Gif and not as Jif, or change the name to Jif and pronounce it as Jif.

      And no 'My name is "houghi" but you pronounce it as bullshit'-bullshit.

      You do not pronounce "table" as "fork" just because you feel like it.

      --
      Don't fight for your country, if your country does not fight for you.
    122. Re: Jif... by Anonymous Coward · · Score: 0

      Which is JPEG, you illiterate little fuck, it says so RIGHT IN THE FUCKING NAME. From the very "article" that you linked:

      "The most common filename extensions for files employing JPEG compression are .jpg and .jpeg, though .jpe, .jfif and .jif are also used."

      You probably also think that AVI is a video format or that Ogg is an audio format.

    123. Re: Jif... by Anonymous Coward · · Score: 0

      Right, a JIF file is NOT another game for a GIF!!

      Get it? Now STFU.

    124. Re: Jif... by Anonymous Coward · · Score: 0

      Yep, giraffes will be glad to hear all g words must have hard gs.

    125. Re: Jif... by Anonymous Coward · · Score: 0

      Nobody said that it was. Learn to read and then try again, dipshit.

    126. Re: Jif... by Anonymous Coward · · Score: 0

      JPEG isn't a format, stupid. It's a compression algorithm standard.

    127. Re: Jif... by Anonymous Coward · · Score: 0

      Straight from the Joint Photographic Experts Group web site:

      "While JPEG (Rec. ITU T.81 | ISO/IEC 10918) is still the most dominant still image format around"

      Yeah, you are a clueless fucking moron. Do the world a favour and kill yourself, faggot.

    128. Re: Jif... by Anonymous Coward · · Score: 0

      If you'd actually read the spec, you'd know that the interchange format it specifies is JIF, moron.

    129. Re:Jif... by Anonymous Coward · · Score: 0

      I modded him down, but sadly, it was too little, too late.

    130. Re:Jif... by Aighearach · · Score: 1

      Anybody can pronounce anything any way they like.

      Sure, if they want to sound like a moron. We use common definitions and pronunciations for a reason.

      And if you really want to sound like a moron, claim that a pronunciation is "common" because it is the one that one guy advocated.

    131. Re: Jif... by Aighearach · · Score: 1

      I'm doing fine today, asshole, and no I don't care that you didn't comprehend my words.

  2. Pronounced like the peanut butter most moms love by kriston · · Score: 1

    You don't call a JPEG a Jay-Pheg!!

    --

    Kriston

  3. Who cares now? by Drakster · · Score: 1

    Outside of being the best format to store a 1x1 pixel image (usually for spacing in websites, although now better to use CSS), there's no benefits that GIF has these days over PNG. This was a discussion for eons ago, not 2019.

    1. Re:Who cares now? by rudy_wayne · · Score: 1

      Outside of being the best format to store a 1x1 pixel image (usually for spacing in websites, although now better to use CSS), there's no benefits that GIF has these days over PNG. This was a discussion for eons ago, not 2019.

      Please post a link to an animated .png

    2. Re:Who cares now? by LynnwoodRooster · · Score: 2

      Bohnett and Rezner just shed a tear, as millions of construction working animated GIF guys cried out in terror...

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    3. Re:Who cares now? by Anonymous Coward · · Score: 0

      Is that a png (PUNG or (PENG) or a pnj (PUNJ or PENJ)? And the ABI is called what pnjabi (Punjabi)?

    4. Re:Who cares now? by PPH · · Score: 5, Informative

      Please post a link to an animated .png

      https://en.wikipedia.org/wiki/APNG

      --
      Have gnu, will travel.
    5. Re: Who cares now? by Anonymous Coward · · Score: 0

      Hilarious!

    6. Re:Who cares now? by kriston · · Score: 1

      Ooooh, sick burn!

      But I have to admit I have never seen a real animated PNG in the wild and I've been here for 30+ years.

      --

      Kriston

    7. Re:Who cares now? by Anonymous Coward · · Score: 0

      I have never seen a real animated PNG in the wild

      How can you be sure? Do you check every graphics element on a web page?

    8. Re:Who cares now? by JustAnotherOldGuy · · Score: 1

      Same here.

      Oh I'm sure they exist, but I've pawed through a ton of HTML and the only one I've ever seen is on the wikipedia page.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    9. Re:Who cares now? by raynet · · Score: 1

      I think they are reasonably common in Android.

      --
      - Raynet --> .
    10. Re:Who cares now? by Anonymous Coward · · Score: 0

      Probably the most widely deployed APNG was the throbber animation in the Mozilla web browser suite ca. 10 years ago. That's where APNG came from and it never went much further than that.

    11. Re:Who cares now? by dromgodis · · Score: 1

      Well, GIF has the benefit of having an intuitive pronunciation (well, two it seems) while PNG doesn't.

    12. Re:Who cares now? by Gavagai80 · · Score: 1

      That's because, as the wikipedia page says, it's not supported by Microsoft IE/Edge. In a few years when pre-chromium Edge is nearly extinct you'll start to see a lot more animated PNGs used.

      --
      This space intentionally left blank
    13. Re:Who cares now? by tepples · · Score: 1

      PNG is pronounced like the word "ping" per the spec. I'd give IPA symbols, but they happen not to be on Slashdot's code point whitelist.

    14. Re:Who cares now? by Anonymous Coward · · Score: 0

      You dumbass.

    15. Re:Who cares now? by drinkypoo · · Score: 1

      PNG is pronounced like the word "ping" per the spec.

      I have literally never heard anyone say PNG without spelling it out. Nor PNM, for that matter.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    16. Re:Who cares now? by Anonymous Coward · · Score: 0

      1x1 pixel GIF (43 bytes) were only every used as web beacons not spacing.

    17. Re:Who cares now? by Anonymous Coward · · Score: 0

      Please post a link to an animated .png

      But how are we supposed to pronounce .PNG?! This changes everything. Perhaps we can pronounce it "Ping" as in the golfing brand, but because of this, we will have to stop calling the windows ping command and instead call that pong.

  4. "Jif", like the peanut butter by Iwastheone · · Score: 1
    "Jif" is how the inventor of of the format says it's pronounced. That's good enough for me. From: https://bits.blogs.nytimes.com...

    "The debate over how to pronounce GIF, which stands for Graphics Interchange Format, re-emerged this week when Steve Wilhite, the inventor of the widely used Web illustration, declared it should be pronounced “jif,” like the brand of peanut butter, rather than with a hard G sound."

    1. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      "Jif" is how the inventor of of the format says it's pronounced. That's good enough for me.

      If we're supposed to pronounce words the way their inventors pronounce them, then my operating system is LEENOOKS.

      https://mirrors.edge.kernel.org/pub/linux/kernel/SillySounds/

    2. Re:"Jif", like the peanut butter by Tuidjy · · Score: 3, Interesting

      I made up my mind a long time ago, in 1989. At the time, I barely spoke any English, but half my textbooks were in it. I had two professors who pronounced GIF differently. I just went with the pronunciation of the guy whom I liked more. Namely, hard G.

      As an aside, most of the people whom I've met since pronounce it with a hard G, and know, just as well as I do, that the inventor recommends a soft sound.

      It does not matter to me. I have yet to meet someone who insists on the soft G, and is not a pretentious wanker. I have never met someone who insists on the hard G. I would guess he would be a pretentious, ignorant wanker. The rest of us use the one we prefer, and know perfectly well what the people who use the other one mean.

      Seriously, correcting people on their pronunciation? Do men do that to each other? My girlfriends used to do it, now my wife and my daughter are the only ones who offer unsolicited advice... yeah, my three year old daughter gives me crap about sometimes messing up the TH sound. She can't pronounce the R in three, but she can tell I can't get the TH right. :-)

      --
      No good deed goes unpunished...
    3. Re:"Jif", like the peanut butter by whoever57 · · Score: 4, Informative

      English is defined, not by the originators of words, or an Academy, but by usage. English dictionaries do not define words, they document them.

      If a hard g is the way it is commonly pronounced, that's the correct way.

      --
      The real "Libtards" are the Libertarians!
    4. Re:"Jif", like the peanut butter by JustAnotherOldGuy · · Score: 1

      See attached reference: https://i.imgur.com/RRKVYQs.jp...

      --
      Just cruising through this digital world at 33 1/3 rpm...
    5. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      English is defined, not by the originators of words, or an Academy, but by usage. English dictionaries do not define words, they document them.

      If a hard g is the way it is commonly pronounced, that's the correct way.

      100% this.

      English is not defined by a committee in a backroom somewhere, but by people eating sleeping and making love in all neighborhoods of every city in the world.

      Sorry if that offends the elitists.

    6. Re:"Jif", like the peanut butter by JustAnotherOldGuy · · Score: 1

      English dictionaries do not define words, they document them.

      In all fairness, they do both.

      Due to the nature of language though, the pronunciation and definition can be moving targets.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    7. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      English dictionaries do not define words, they document them.

      In all fairness, they do both.

      Due to the nature of language though, the pronunciation and definition can be moving targets.

      Ask any linguist about that and you'll get more than you bargained for in response. Ask a sociologist or literary theorist and you'll hear much the same.

      Dictionaries are problematic from the get-go and most would say they really don't define much at all.

    8. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      So I was on my desktop using the Firefox app to google 'decimated' on Bing...

    9. Re:"Jif", like the peanut butter by Jacked · · Score: 1

      If a hard g is the way it is commonly pronounced, that's the correct way.

      That is incorrect. Both pronunciations are correct. Both are in common use, and every dictionary I sampled showed both ways as "the" way to pronounce it.

      The "correct" way is whichever of the two you choose. Any other way would be wrong, of course, since only the two being discussed are in common usage. Say it in some other way and people won't even recognize the word.

      In summary, the correct way is with a soft "g". Or a hard "g". But really, it's a soft "g".

    10. Re: "Jif", like the peanut butter by blibbo · · Score: 2

      And since gif (jif) with a soft g is also commonly pronounced, then this is also the correct way, I'm sure you'll agree.

    11. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      JIF is a separate image file format. GIF is pronounced with a hard G, otherwise it is a JPEG interchange file.

    12. Re:"Jif", like the peanut butter by anarcobra · · Score: 1

      The fact the he had to spell it out with different letters just to show how it is pronounced proves that he is wrong.

    13. Re:"Jif", like the peanut butter by LesFerg · · Score: 1

      Yep, when I asked a workmate "can you send me that GIF" he replied "It's pronounced JIF", and I told him "Yes but you knew exactly what I meant".

      --
      If I had a DeLorean... I would probably only drive it from time to time.
    14. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      "Jif" is how the inventor of of the format says it's pronounced. That's good enough for me.

      This might start another argument. Douglas Crockford pronounces JSON as "Jason", but pretty much everybody I know pronounces it "Jay-sahn". My point is, how the inventor pronounces it isn't always a good indicator of how people in general pronounce it.

    15. Re:"Jif", like the peanut butter by TheRealMindChild · · Score: 1

      It does not matter to me. I have yet to meet someone who insists on the soft G, and is not a pretentious wanker. I have never met someone who insists on the hard G

      Out in real life, from grade school through college, across an entire career in IT/Software development, I never met a single person use anything but a hard G. So that's how I always pronounced it.

      The pronunciation argument to me is relatively, fairly recent to that timespan. It is almost like a few people started using a soft G to be *ironic*, then people just dug their hooks into it because they wanted to be part of the one-weird-trick in-the-know group, akin to anti-vaxxers and flat-earthers.

      --

      "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
    16. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      That's exactly why this article is so important today, decades after the argument first came to light - so we can educate the gigantic number of idiots out there that it is supposed to be f not gf.

      -- Gerald.

    17. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      I've been using the soft G pronunciation since back in the compuserve days, when everyone was using it. So does everybody I know that has been around that long. The hard-G came along years afterward, as the internet exploded and millions of people were exposed to the acronym and had to guess at how it was pronounced.

    18. Re:"Jif", like the peanut butter by Anonymous Coward · · Score: 0

      > The hard-G came along years afterward, as the internet exploded

      No, I and all my BBS pals were pronouncing it with a hard 'G' in 1989-90. We were very surprised to hear people say "jif" as it sounded pretty silly to us.

  5. Oh, for mod points by Anubis+IV · · Score: 2

    Wish we could downmod the article as Troll.

    1. Re:Oh, for mod points by fahrbot-bot · · Score: 3, Insightful

      Wish we could downmod the article as Troll.

      Mentioning or discussing something controversial and/or different from one's opinion is not (necessarily) trolling.
      (I wish some /. moderators would learn this.)

      --
      It must have been something you assimilated. . . .
    2. Re:Oh, for mod points by Iwastheone · · Score: 1

      Wish we could downmod the article as Troll.

      Early /. editors April Fools day joke?

    3. Re:Oh, for mod points by Anubis+IV · · Score: 1

      Mentioning or discussing something controversial and/or different from one's opinion is not (necessarily) trolling.

      (I wish some /. moderators would learn this.)

      While I agree with your point, I don’t see the relevance here. I didn’t even read past the headline before posting, so I have no idea if they agreed or disagreed with my opinion on the subject. It’s still trolling to beat this dead horse on /. in a summary.

  6. Soft g is just wrong. by Anonymous Coward · · Score: 2, Insightful

    When it stands for Jraphics Interchange Format I'll pronounce it with a soft g.

    1. Re:Soft g is just wrong. by Anonymous Coward · · Score: 0

      When it stands for Jraphics Interchange Format I'll pronounce it with a soft g.

      Yep, that's exactly how acronyms work, like Jay-Feg (Joint Photography Experts Group)

    2. Re: Soft g is just wrong. by Anonymous Coward · · Score: 1

      Yep. That's why I pronounce SCUBA as SKUHB-A and CD-ROM as CD-ROME. In fact, im unable to pronounce any acronym until I learn what it stands for.

    3. Re:Soft g is just wrong. by Anonymous Coward · · Score: 0

      That's different. It's J P E G, which is being pronounced as Jay Peg, or alternatively J-Peg. Which are both generally accepted pronunciations for those words or letter and words. Whereas the established pronunciation of the syllable gif is gif as in gift.

    4. Re: Soft g is just wrong. by Anonymous Coward · · Score: 0

      It's See dee rÃm as in "rum" and "run", just 'cause I saids it!

    5. Re:Soft g is just wrong. by raynet · · Score: 1

      Nah, it is Joint Photography Expert Group, not Joint Fotography... :)

      --
      - Raynet --> .
    6. Re:Soft g is just wrong. by Anonymous Coward · · Score: 0

      JIF = JPEG interchange format

    7. Re: Soft g is just wrong. by Anonymous Coward · · Score: 0

      Established by the man. Don't let the man get you down. Damn the man.

  7. Better question by jwhyche · · Score: 2, Informative

    Instead of wondering how to pronounce it, we should be asking "who gives a shit?" This argument was all the rage in the BBS days, in 1989. Today, nobody uses gifs so who gives a shit?

    --
    I read at +2. If your post doesn't reach that level I will not see or respond to it.
    1. Re:Better question by Anonymous Coward · · Score: 0

      Instead of wondering how to pronounce it, we should be asking "who gives a shit?" This argument was all the rage in the BBS days, in 1989. Today, nobody uses gifs so who gives a shit?

      The argument was just as fucking pointless in the BBS days as it is now, so let's stop trying to make this crap look justified in any era. It's not.

    2. Re:Better question by Rockoon · · Score: 0

      In the BBS days there was no argument. Everyone knew it was like jiff.

      The problem began when the millennial that dont know shit, think that they do.

      --
      "His name was James Damore."
    3. Re:Better question by Anonymous Coward · · Score: 0

      Instead of wondering how to pronounce it, we should be asking "who gives a shit?"

      This is pretty much why any linguist for English is so comical.
      English doesn't have one single rule anywhere that itself isn't officially broken multiple times and ways. Not a one.

      In one rule pronouncing an abbreviation is to say the letters one at a time as the only valid option.
      In other rules you get every answer ever given and argued over as valid.

      Might as well pronounce it "pineapple", it is just as correct.
      Or more correct to say is it is equally wrong as everything else. Hell, there is even a rule that the individual coining the term isn't allowed to dictate how it is pronounced!

      The only way to answer a question starting with "how do you pronounce ..." is if the word is in another language and never been used, fondled, and molested by English.

    4. Re:Better question by Leroy+Brown · · Score: 1

      The argument was definitely around in the BBS days, when (almost) everybody knew it was pronounced like "gif." ;)

    5. Re:Better question by Gravis+Zero · · Score: 1

      Instead of wondering how to pronounce it, we should be asking "who gives a shit?" This argument was all the rage in the BBS days, in 1989.

      Exactly! We need to be asking the tough modern day questions that really matter to everyone like, "is it better to use Vi or Emacs?" ;)

      --
      Anons need not reply. Questions end with a question mark.
    6. Re:Better question by Solandri · · Score: 1

      It's relevant because nobody has come up with a more-widely supported animated graphics format. GIF is laughably outdated - it only supports 256 discrete colors picked from a regular 24-bit color palette in a weak non-lossy compression format. Most of you probably have no idea what that means because everything has supported at least 24-bit color for the last 20-30 years. As a graphics format it's been displaced by formats which handle full 24-bit color - JPEG for lossy compression (my first PC took nearly a minute to decode a 1024x768 JPEG while a similar size GIF could decode in about a second), and PNG for better non-lossy compression.

      The only reason GIF sticks around is because it supports animated graphics, and nothing else has managed to displace it at that. There was an attempt at an animated PNG format. But it's not as widely supported as animated GIFs. (Microsoft IE and Edge were the major holdouts. Hopefully that'll change now that Microsoft is giving up on their own browser engine and using Chrome's. And we can finally give GIF the viking funeral it deserved two decades ago.)

    7. Re:Better question by JustAnotherOldGuy · · Score: 1

      I can attest that yes, in Ye Olde Days of the BBS it was indeed pronounced with a soft "g".

      --
      Just cruising through this digital world at 33 1/3 rpm...
    8. Re:Better question by mfnickster · · Score: 1

      GIF is laughably outdated - it only supports 256 discrete colors picked from a regular 24-bit color palette in a weak non-lossy compression format.

      Depends on how you look at it. It stores 256-color images losslessly. :)

      P.S. I always wondered why, since GIF allows multiple images per file (cf. animation frames) why not use them to store 32-bit images by incorporating four 8-bit images for the RGBA channels?

      --
      "Slow down, Cowboy! It has been 3 years, 7 months and 26 days since you last successfully posted a comment."
    9. Re: Better question by Anonymous Coward · · Score: 0

      VIM halted that discussion eons ago!

    10. Re:Better question by antdude · · Score: 1

      Others and I still use old school GIFs!

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    11. Re:Better question by DontBeAMoran · · Score: 1
      --
      #DeleteFacebook
    12. Re:Better question by angel'o'sphere · · Score: 1

      "is it better to use Vi or Emacs?"
      The correct answer obviously is:

              true

      However you could use notepad or pico, but that obviously feels somehow wrong, doesn't it?

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    13. Re:Better question by raynet · · Score: 1

      Only if you use 8 bit colors. And gifs support 24bit images, you just need to split the image in 256 color chunks and change palette for each animation frame showing each chunk, eg. https://i.stack.imgur.com/GjMP...

      --
      - Raynet --> .
    14. Re:Better question by Anonymous Coward · · Score: 0

      Until they come up with a vi to emacs file format converter, I'm suck using vi.

      CAP === 'revoked'

    15. Re:Better question by swillden · · Score: 1

      GIF is laughably outdated - it only supports 256 discrete colors picked from a regular 24-bit color palette in a weak non-lossy compression format.

      Even worse, when used for animations it provides no inter-frame compression at all. Each frame is run-length encoded separately. It's horribly inefficient as a still format, and even worse for animations.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    16. Re: Better question by Anonymous Coward · · Score: 0

      In semaphore circles it was always a hard g.

    17. Re:Better question by Anonymous Coward · · Score: 0

      In the BBS days there was no argument. Everyone knew it was a hard G.

    18. Re:Better question by Anonymous Coward · · Score: 0

      Today, nobody uses gifs so who gives a shit?

      Are you kidding? Popular messaging software like Telegram or Discord have animated GIF functionality baked-in to the message sending capability. In some cases, the actual data format is not .gif, but the concept of small animated clips is offically called "GIFs" in those platforms. Some platforms / web pages transmit animated GIFs (real Graphics Interchange Format data) as alternative video format when playing videos via HTML5 is blocked or unavailable.

      The term "GIF", whether correctly applied to The Format Known as GIF or part of ubiquitous terminology used on messaging platforms to mean "animated clip", is still quite popular and alive.

    19. Re:Better question by Anonymous Coward · · Score: 0

      I always wondered why browsers don't allow fine-grained control of animation in GIFs. It would be so cool to have the normal/hover/click button images stored in one GIF file, and let the browser animate the buttons for you. Something in the file format might prevent it?

    20. Re:Better question by Anonymous Coward · · Score: 0

      Depends on the BBS you were on. I can confirm that it wasn't, at least in my area.

  8. So is TIFF pronouced as SHIFF? by Anonymous Coward · · Score: 0

    The "G" in GIF stands for "Graphics" which has a hard G sound. I don't care if sometimes "GI" words are mostly pronounced with a soft "J" sound.

    Using the same logic, would the "T" in TIFF be pronounced as "SH" because of words that end in "TION" (like education, motion, and election) is pronounced as "SHUN"? NO!

    1. Re: So is TIFF pronouced as SHIFF? by Anonymous Coward · · Score: 1

      Well, I don't pronounce girl "jirl"...

    2. Re: So is TIFF pronouced as SHIFF? by Anonymous Coward · · Score: 1

      This is Slashdot. We just don't pronounce 'girl' at all.

    3. Re: So is TIFF pronouced as SHIFF? by Stormwatch · · Score: 1

      How do you pronounce giraffe?

    4. Re: So is TIFF pronouced as SHIFF? by fahrbot-bot · · Score: 1

      How do you pronounce giraffe?

      Or ...

      (a) "gyro" (gyroscope) [ pronounced: jiro ]
      (b) "gyro" (tasty Greek food) [ pronounced: yero ]

      --
      It must have been something you assimilated. . . .
    5. Re: So is TIFF pronouced as SHIFF? by whoever57 · · Score: 1

      How do you pronounce "git"?

      --
      The real "Libtards" are the Libertarians!
    6. Re: So is TIFF pronouced as SHIFF? by Anonymous Coward · · Score: 0

      So your saying I should give a giggly girl a gif gift, but not a giant giraffe gif.

      I would not take that gig without a gin first.

    7. Re: So is TIFF pronouced as SHIFF? by Anonymous Coward · · Score: 0

      You mean gyros?

    8. Re: So is TIFF pronouced as SHIFF? by DontBeAMoran · · Score: 1

      What the hell is this "girl" thing you're speaking of? Is that in the same category as "sun" and "outside"?

      --
      #DeleteFacebook
    9. Re: So is TIFF pronouced as SHIFF? by Anonymous Coward · · Score: 0

      How do you pronounce giraffe?

      How about you stop cherry picking/being stupid (feel free to choose) and give your girl a gift? (the last one being one letter away from the abbreviation we are discussing). There is more than one way to pronounce the letter combination gi-

      If you believe that a creator can dictate a "correct" pronunciation of a word for all eternity, then you aren't aware of most major dictionaries being descriptive, not prescriptive. Once you let it out in the wild, you have little control over it. Language changes over time. We don't see you insist on sticking to Old English, do we?

    10. Re: So is TIFF pronouced as SHIFF? by angel'o'sphere · · Score: 1

      Both in greek and german pronounced with an ordinary (hard?) G. (The word prefix is greek, btw. )

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    11. Re: So is TIFF pronouced as SHIFF? by raynet · · Score: 1

      I pronounce it as camelopard.

      --
      - Raynet --> .
  9. Phew by Anonymous Coward · · Score: 0

    As a old techie, I feel justified. I shall always pronounce gif correctly. I will say though, the gif vs jif example does not clear it up for me, as j and g both have hard versions and soft versions that are slightly different.

    1. Re:Phew by Pseudonym · · Score: 1

      Clearly it's pronounced "yiff".

      --
      sub f{($f)=@_;print"$f(q{$f});";}f(q{sub f{($f)=@_;print"$f(q{$f});";}f});
    2. Re:Phew by Anonymous Coward · · Score: 0

      Sometimes, but other times it's heffay (jefe)

    3. Re:Phew by Tehrasha · · Score: 1

      Darkness down that path lay... darkness and much scritchies.

    4. Re: Phew by Anonymous Coward · · Score: 0

      I love to gif. Gif gif gif OwO!

    5. Re:Phew by JustAnotherOldGuy · · Score: 1

      Stay where you are; we have a team on the way.

      --
      Just cruising through this digital world at 33 1/3 rpm...
  10. How to pronounce gif by Anonymous Coward · · Score: 1

    pea nnnn geee

    Get with the times.

    1. Re:How to pronounce gif by fahrbot-bot · · Score: 1

      pea nnnn geee
      Get with the times.

      Also... "/e t c" (or the Latin "/et-cetera") -- not "/et c".

      --
      It must have been something you assimilated. . . .
  11. pronounced by geoskd · · Score: 1

    Its pronounced: ob-soh-leet.

    It is superseded in every way by .png. Can we please stop using it already.

    --
    I wish I had a good sig, but all the good ones are copyrighted
    1. Re:pronounced by JustAnotherOldGuy · · Score: 1

      Yes, but is 'png' pronounced like 'ping' or like 'pee enn gee' or maybe "puh-naJ"?

      --
      Just cruising through this digital world at 33 1/3 rpm...
    2. Re:pronounced by Anonymous Coward · · Score: 0

      The single use case for GIF are short animations that the browser treats as images not video. APNG is supported by all relevant browsers, but it's not a standard and nobody uses it. WebM has been tried, but it's not an image format (so by default it triggers unnecessary UI, it's not guaranteed to be mute, and autoplay is blocked by default browser settings) and there are still far more GIFs than WebMs around. Good luck stomping out GIF memes. Btw it's /gif/.

    3. Re:pronounced by Anonymous Coward · · Score: 1

      A ping is something else, so pee en gee.

    4. Re:pronounced by tepples · · Score: 1

      It is superseded in every way by .png.

      Except for animations in Internet Explorer and Microsoft Edge.

  12. Re:Pronounced like the peanut butter most moms lov by rtb61 · · Score: 2

    Easy, how do you pronounce JIF versus GIF, if you pronounce them the same, you probably have problem and are probably a Joat or is that Goat. Different ascents pronounce the same words differently, hence the recognisable accents. By the way, accurately, you are pronouncing it correctly if the person you are talking to understands what you are saying, if they do not and remember the intent is communicating with them, you are pronouncing incorrectly because they did not understand what you were trying to say, hence you failed at your attempt at communication. Proper pronunciation is for the receiver of the verbal communications and not the sender.

    --
    Chaos - everything, everywhere, everywhen
  13. Ping by scrib · · Score: 1

    As the other commenters say, even for animations and fixed palette images there are better, open options.

    --
    Help! Help! I'm being repressed!
  14. Pong by Anonymous Coward · · Score: 0

    I'm sorry, but it is pronounced pong.

    1. Re: Pong by Anonymous Coward · · Score: 0

      Ping

  15. I'm an old nerd and I always said hard g gif.

    That said, I really don't give a rip. Use PNGs (pings BTW, not puhnugs) and be done with it.

  16. It's only fair, traditionally by rmdingler · · Score: 1, Insightful

    Since, we don't give Geoff the gee sound either, although we appear to offer a phonetical alternative spelling.

    Don't forget. We've deemed it appropriate to have shuggar on a Wed-nez-day in Feb-roo-ary.

    It's also the way our language helps us determine when to ask, "You're not from around here, are you?" Looking at you, R-Kansas.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

    1. Re:It's only fair, traditionally by Anonymous Coward · · Score: 0

      Looking at you, R-Kansas.

      Don't be silly. It's "Our Kansas". Enough people shorten "our" to "ar" that, once they learned to write, that's how they spelled it out.

    2. Re:It's only fair, traditionally by Anonymous Coward · · Score: 0

      Geoff is phonetic. The E after G makes is soft like J. Goff would be non-phonetic. Where are R you from that you don't know English? Toys-R-Us?

  17. Wrong right out of the gate by RonVNX · · Score: 0

    " That's why when everyone comes across the word for the first time, they use a hard G [as in "gift"]."

    Except, for the small problem that this absolutely isn't true. Wishing it, doesn't make it so. Neither does pissing your money away on a domain name.

    1. Re:Wrong right out of the gate by cascadingstylesheet · · Score: 1

      Wishing it, doesn't make it so. Neither does pissing your money away on a domain name.

      Domain names are (generally) quite cheap. $10 or $15 / year to have some fun and/or make a point is no big deal.

  18. Pronounce it with a soft g by Anonymous Coward · · Score: 0

    I will punch you in the groin.

    Graphics is the first word. Hard G

  19. The G is silent. by Edward+Nardella · · Score: 1

    Animated ifs are great, gifs and jifs are silly.

    --
    My sig doesn't address Anons, sigs aren't visible to them.
  20. gee-eye-eff by Kaenneth · · Score: 1

    I also say ess-sea-ess-eye

    1. Re: gee-eye-eff by Anonymous Coward · · Score: 0

      Do you also say, "it's raining dogs and cats today"? Fakers always get this shit just wrong enough to be suspect.

      Say Skuzzy and Jif or you're just a fake newbie late to the game.

    2. Re: gee-eye-eff by Kaenneth · · Score: 1

      I just don't enjoy wasting time arguing over pronunciation for the 1000th time in 30 years.

  21. soft G is natural by Anonymous Coward · · Score: 0

    "It's the most natural, logical way to pronounce it. That's why when everyone comes across the word for the first time, they use a hard G [as in "gift"]."

    This is an argument a friend once used on me. The argument had two flaws:
    1) I pronounced it with a soft G right off the bat, because it least dumb
    2) my friend's name is Geoff.

    1. Re:soft G is natural by anarcobra · · Score: 1

      how is gif dumber than jif? do you pronounce gift as jift?

    2. Re: soft G is natural by Anonymous Coward · · Score: 0

      Do you correctly pronounce gin (the liquor) as jin? If so, gif is also pronounced jif.

  22. Re: Pronounced like the peanut butter most moms lo by p4ul13 · · Score: 1

    Excellent point. We pronounce it Jay-Peg. Though if weâ(TM)re truly following the same logic, shouldnâ(TM)t we be pronouncing it Jehpegg?

    --
    Paul Lenhart writes words!
  23. Newbies. by msauve · · Score: 0

    It's "jif". And for bonus points, it's also "jiggabyte" (giga has the same root as gigantic, rock stars have gigs). Extra-special points for "multi-medium" instead of "multimedia", unless you think "multiparts forms" is proper English.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  24. Like gigawatt by Stormwatch · · Score: 5, Funny

    It's pronounced like gigawatt. That is, with a soft g.

    1. Re:Like gigawatt by Anonymous Coward · · Score: 0

      good
      food
      hood

    2. Re:Like gigawatt by Anonymous Coward · · Score: 0

      there is only one g.

      j is no g it is dz, a completely different sound entirely

    3. Re:Like gigawatt by Anonymous Coward · · Score: 0

      It's pronounced like gigawatt. That is, with a soft g.

      No, no it's not.

    4. Re:Like gigawatt by Anonymous Coward · · Score: 0

      Needs...more...JIGGAWATTS!

    5. Re:Like gigawatt by Anonymous Coward · · Score: 0

      It's pronounced like gigawatt. That is, with a soft g.

      and yet gigabyte is is with a hard g...

    6. Re: Like gigawatt by Anonymous Coward · · Score: 0

      Except both are right, with a little bit of googling. Giga is derived from the Greek word for Giant (with a 'J'). Doc Brown was not wrong when he said 1.2 Jigawatts. Though, in English, gigawatts it's mostly pronounced with 'G' as in gig.

    7. Re:Like gigawatt by Anonymous Coward · · Score: 0

      Yes, and it rhymes with knife.

  25. Same way as the peanut butter by Anonymous Coward · · Score: 0

    Choosey mothers choose Jif, with the J pronounced like the G in golf. :)

  26. Re:Pronounce it with a hard g... by Anonymous Coward · · Score: 0

    and the creators of the format will kick you in the throat. And the rest of us will then piss on your slowly asphyxiating body...

  27. Itâ(TM)s pronounced by Anonymous Coward · · Score: 0

    Obsolete (n)
    Awb sew leet

    1. A file format that is no longer necessary.

  28. Re:Pronounced like the peanut butter most moms lov by ShanghaiBill · · Score: 2

    Well we are at it, we also need to resolve how to pronouce "lib", "bin", "char", and "vi".

    "vi" is the worst. I have heard it pronounced "vee-eye", "vee", "vie" (like "pie"), and "six".

  29. I'm the opposite by 93+Escort+Wagon · · Score: 1

    If CompuServe says it's "jiff", that just reinforces my belief that the hard g is the way to go.

    --
    #DeleteChrome
  30. Re:peanut butter by Anonymous Coward · · Score: 0

    The original pronunciation should never have been with a soft G as that's not how English pronunciation rules work. It's short for graphic and it's in a position where the g takes the hard form rather than the soft form.

    The fact that they chose to do it otherwise was a lame joke and really should never have been used as it's virtually impossible to get people to use this sort of whimsical pronunciation in violation of established pronunciation rules.

  31. Re:Pronounced like the peanut butter most moms lov by Anonymous Coward · · Score: 0

    "joat" is an acronym for "jack of all trades". I've been a "joat" and a goat on the same project, which got unpleasant when i got blamed for all the problems caused by people who knew only their own narrow tasks. (Yes, Object Oriented programmers, I mean you!)

  32. It sure looks like Gift without the T. by RemoJones · · Score: 1

    Giving a gift of a GIF is great!

    1. Re:It sure looks like Gift without the T. by Anonymous Coward · · Score: 0

      good
      food
      hood

      Different by one letter makes a big difference.

  33. Modern "GIFs" by wahaa · · Score: 2

    Sites like Twitter use the term GIF in short videos but are just hosting the thing in video formats like MP4. Since that's not GIF anymore, it matters even less what the creator of the original format wanted it pronounced.

    1. Re:Modern "GIFs" by Anonymous Coward · · Score: 0

      Sites like Twitter use the term GIF in short videos but are just hosting the thing in video formats like MP4.

      I don't understand the people who upload the GIFs in the first place. They degrade the video by converting it to a series of dithered 256 colour images that, if left in GIF form, load painfully slowly, and, due to GIF not being a video format, they drop the audio. Worse still, the resulting ani-GIF is often larger than the original video. <facepalm> WTF are they thinking?

    2. Re:Modern "GIFs" by DontBeAMoran · · Score: 4, Insightful

      Sites like Twitter use the term GIF in short videos but are just hosting the thing in video formats like MP4.

      And then ignorant people keep calling every video "a GIF" even though video files are not animated/graphic files.

      Stopping the widespread use of "GIF" to mean "video" should be the topic here, not the proper way to pronounce GIF.

      --
      #DeleteFacebook
    3. Re:Modern "GIFs" by swillden · · Score: 1

      Stopping the widespread use of "GIF" to mean "video" should be the topic here, not the proper way to pronounce GIF.

      Mod parent up. If there's any point to discussing the usage of the GIF acronym at all, this is it.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    4. Re:Modern "GIFs" by Falos · · Score: 1

      And I suppose adding yet another recode helps?

  34. Jif contains sugar by Huge_UID · · Score: 1

    and hydrogenated vegetable oils, so I pronounce it ghif.

  35. Re: Typical JEW bs, distract from these facts by Anonymous Coward · · Score: 0

    This is the least fucking ridiculous comment on this post. That's saying something.

    Y'all fuckers need to go back to arguing about vi vs emacs.

  36. It was meant to sound like the Peanut Butter Brand by Anonymous Coward · · Score: 0

    and who's to stop the creator's wisdom of those CompuServe days? It is Jif

  37. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0

    But goat is greatest of all time, so you had that going for you...

  38. jif is for peanutbutter by Anonymous Coward · · Score: 0

    Gif is for pictures

  39. This is it? by Anonymous Coward · · Score: 0

    This is what Slashdot is reduced to now?

  40. You haven't spent enough time online. by Anonymous Coward · · Score: 0

    GIF has become the latest way to bypass the video blocking issues.

    Since most browsers let GIFs run, but may not allow HTML5 video due to all the exploits that have happened in the codecs/players, GIFs have made a comeback, particularly for porn clips, animated cat videos, and other short snippets that don't need audio.

    Just like how all the major TV shows on today are throwbacks to the 1980s, so are the popular image formats, although the reasons for the reduxes are dramatically different (security vs not risking new ideas.)

  41. Only one way amd all others are wrong by Anonymous Coward · · Score: 0

    And those that think it sounds like peanut butter are wrong Sorry

  42. Re: It was meant to sound like the Peanut Butter B by Anonymous Coward · · Score: 1

    Then the creator should have learned to spell. Since they did not it is now and has always been pronounced with a hard throaty G sound.

  43. Kenneth.... by Anonymous Coward · · Score: 0

    ..., what's the frequency?

  44. JIF by easyTree · · Score: 1

    Jraphics Interchange Format

    1. Re:JIF by Stormwatch · · Score: 1

      Only if JPEG is pronounced "jay-pheg".

    2. Re:JIF by Anonymous Coward · · Score: 0

      JPEG is pronounced [dzeipeg]

  45. Re:Nope by tunkamerica · · Score: 1

    Or a gigantic gigolo. Or a giraffe.

  46. Re:peanut butter by sheramil · · Score: 5, Funny

    It is pronounced like "JIF" the peanut butter.

    Stupid jit.

  47. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0

    No but Iâ(TM)m going to now.

  48. Re:Pronounced like the peanut butter most moms lov by kriston · · Score: 2

    Surely you jest. Everyone calls it "the six editor."

    --

    Kriston

  49. Re:Pronounced like the peanut butter most moms lov by phantomfive · · Score: 1

    So, Jay-IF?

    --
    "First they came for the slanderers and i said nothing."
  50. Re:Pronounced like the peanut butter most moms lov by phantomfive · · Score: 1

    And "etc" is properly pronounced etsy.

    --
    "First they came for the slanderers and i said nothing."
  51. well duh by slashmydots · · Score: 1

    It stands for Jgraphics interchange format so the pronunciation is obvious.

    1. Re:well duh by Anonymous Coward · · Score: 0

      JIF stood for JPEG Interchange Format, not what you said. So, GIF was never pronounced JIF by anyone with knowledge of the JPEG Interchange Format.

    2. Re: well duh by Anonymous Coward · · Score: 0

      So the three or four people who have ever used .jif pronounce .gif with a hard g. What's the deal with everyone else?

  52. Re: It was meant to sound like the Peanut Butter B by Anonymous Coward · · Score: 0

    Well, the creator could have not written that format, but it happened. Anyway, the creator intended the pronunciation to be Jif, so deal with it.

  53. OR... IT'S OKAY IF PEOPLE PRONOUNCE IT DIFFERENTLY by Anonymous Coward · · Score: 0

    I mean,
    this is "word" which people around the world speaking different languages with different native sound vocabularies all need to speak.
    Is it so surprising if a Spanish speaker would pronounce the 'G' more like English 'H'? What is the problem there?
    What is the problem if different English speakers pronounce it differently?
    Isn't it the case that natural English words are pronounced differently by different native English speakers according to their dialect?
    So how is applying that same concept here so far out that people can't seem to even consider it a possibility?

    Incidentally though, the quote in original article is dead wrong just based on my own usage/awareness...
    "If you hear anyone pronounce GIF with a soft G, it's because they know something of this history."
    I personally was unaware of any details regarding that, I use "soft G" because A) I heard others use that, and B) I like it.

    What is funniest is when I think of the times I heard nerds promote "knowing computer language" as replacing actual foreign language study.
    When they are unable to follow basic scientific linguistics, even in regards to their own language (something which actual foreign language study promotes).
    The idea there is any one absolute 'correct' way to pronounce any word is just absolutely unscientific given the actual processes of human language.
    Truly,

  54. Morons... by Anonymous Coward · · Score: 0

    Like the world doesnâ(TM)t have enough (of other) problems right now. They say every generation needs one.

  55. Just an unneeded reminder for me by oldgraybeard · · Score: 1

    of why I do not have a twitter account! Or Facebook! I am smiling as I sit back in my desk chair and savor the moment with out main stream social media. Life is good. ;)

    Just my 2 cents ;)

    1. Re: Just an unneeded reminder for me by Anonymous Coward · · Score: 0

      Jack and Zuck are good enough reasons. I don't need to give my data to trotskyite billionaires.

  56. We could always go back to Old English by strech · · Score: 4, Informative

    Language changes with usage, so hard and soft g both seem to be reasonable conclusions. If not, we can always keep going back, all the way to Old English:

    the Old English word gif 'if' (pronounced "yiff")

    (from a completely unrelated article about entries for the Universal Coded Character Set that has, of course, bounced around the internet since).

    1. Re: We could always go back to Old English by Anonymous Coward · · Score: 0

      Yiff? Be careful with that word!

  57. Keeps the toilet clean by Roger+W+Moore · · Score: 4, Funny

    Jif is a brand of toilet cleaner in the UK and elsewhere. Mind you given the taste of peanut butter I suppose it is possible it is just the same product repurposed.

    Interestingly they tried to rename it "Cif" a few years ago but my family back in the UK still just calls it Jif so if the trend continues soon it won't matter what the first letter is, "?if" will always get pronounced "Jif".

    1. Re:Keeps the toilet clean by mrbester · · Score: 2

      It was always called Cif in Europe, but when launched in UK, naming something that sounds like the colloquialism for a sexually transmitted disease wasn't thought to be a good idea.

      Then, decades later, it was renamed Cif in line with Europe for the reason that it would cost less to print the labels. Seeing as each country had their primary language describing the product on the label anyway, this seemed incongruous.

      Oh, and Vim is a cleaning product used for scouring pans.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    2. Re: Keeps the toilet clean by Anonymous Coward · · Score: 0

      That and there's a popular brand of concentrated lemon juice in the UK called Jif. No-one wants to put lemon scented floor cleaner on their pancakes...

    3. Re:Keeps the toilet clean by Anonymous Coward · · Score: 2, Informative

      It seems to me you have it someway wrong. At least in Greece, which I'll claim is part of Europe, it was "Jif" throughout the 80's and 90's and switched to "Cif" sometime in the 21 century.

    4. Re:Keeps the toilet clean by Anonymous Coward · · Score: 0

      Same in the Netherlands.

    5. Re:Keeps the toilet clean by mrbester · · Score: 1

      Interesting. That makes the name change even more "we want it called the same everywhere because reasons" than the corporate line of "we're saving money by cutting down on printing costs"

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    6. Re:Keeps the toilet clean by drinkypoo · · Score: 1

      Jif is a brand of toilet cleaner in the UK and elsewhere. Mind you given the taste of peanut butter I suppose it is possible it is just the same product repurposed.

      What do brits have against peanut butter, anyway? The revulsion seems to be uniform across the whole of the UK. It's hilarious watching Irish People complain about it on the tubes. I liked peanut butter from the first time I tried it.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  58. Re: peanut butter by Anonymous Coward · · Score: 0

    This should be modded up. History is full of words that stopped being pronounced the way the creator intended, especially if it goes against common sense; That's just how language works.

  59. They can't take a joke... by Anonymous Coward · · Score: 0

    Fuck 'em if they can't take a joke.

    I pronounce it with a soft g, others with a hard. Both of us know what the other is talking about and don't give a monkeys flying fuck.

    Now, on to actual pet peeves..

    ITIL pronounced IDLE - I-T-I-L or EYE-till, but IDLE? That's just brain-damaged-fucked.
    ACL pronounced ACK-il. WTF is an ACK-il? Sounds like a hair-ball that Bill the Cat coughed up. A-C-L or Access Control List. Not ACK-il like you're having a seizure.

    Now - for a really deep sociological discussion..
    Is it Soda or Pop?

    Fred in IT.

  60. Damn slashdot, reposting Compuserve and Bix? by drnb · · Score: 1

    Damn slashdot, reposting questions that were answered in the days of Compuserve and BIX. Must be a new record on being slow to report something. ;-)

    1. Re:Damn slashdot, reposting Compuserve and Bix? by drinkypoo · · Score: 1

      Must be a new record on being slow to report something.

      It's just a sunday, aka slow news day. So it was time to troll the userbase in an attempt to get the ad impression count up. If it wasn't how to pronounce GIF, it would be about women in STEM jobs, or something something Trump something.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  61. and graphics is pronounced by Anonymous Coward · · Score: 0

    Giraffics.

    1. Re:and graphics is pronounced by Anonymous Coward · · Score: 0

      And the pronunciation of an acronym has literally nothing to do with the pronunciation of the words that make it up.

    2. Re:and graphics is pronounced by uvajed_ekil · · Score: 1

      Jraffics, LOL. This is why it's a hard G - because it's about Graphics.

      --
      This is a hacked account, for which the owner can not be held responsible.
  62. Settled by JustAnotherOldGuy · · Score: 1

    It's pronounced "gif".

    For reference, see: https://imgur.com/gallery/RRKV...

    --
    Just cruising through this digital world at 33 1/3 rpm...
    1. Re:Settled by Anonymous Coward · · Score: 0

      It's pronounced "gif".

      Exactly: GIF, just like JIF.

      It's not like soft-G-starting words are unprecedented: gym, giant, generator, geode, giraffe, Geoff.

  63. Well then by Dunbal · · Score: 1

    If he had wanted it pronounced Jif, he should have spelled it as .JIF and not expect the whole world to violate some basic rules of grammar to satisfy him. But hey, CompuServe used to bill people $6/hr (300 baud) or $12/hr (1200 baud) so it's understandable they might be a bit full of themselves.

    --
    Seven puppies were harmed during the making of this post.
    1. Re:Well then by Revek · · Score: 1

      compuserve didn't charge that much. Maybe if you were using a tymnet node to access it. I had a account from 88 to 95 and used to drive to the nearest dialup location and get a hotel room. I finally found a hotel that the guy would let me stay dialed up from midnight to seven AM and I would login and grab all the new stuff I wanted that week using TapCIS. After I had grabbed what I wanted from CompuServe I would dial up and access BBS through the local tymnet node and that cost more than CompuServe.

    2. Re:Well then by Dunbal · · Score: 1

      CompuServe DID charge that much. Either you're remembering wrong or you came in after they adjusted their fees downwards. As a gamer (Island of Kesmai and MegaWars III) I would rack up very large bills. I know very well that it was $6/hr, plus I had to pay an $0.80 surcharge/connection fee because I called from Canada.

      --
      Seven puppies were harmed during the making of this post.
    3. Re:Well then by Revek · · Score: 1

      I paid a flat fee for X amount of access. I hardly ever went over.

    4. Re:Well then by Dunbal · · Score: 1

      I paid a flat fee for X amount of access. I hardly ever went over.

      Then either you used CompuServe in the late 1990's, or you are confusing it with another service. CompuServe never had flat rates until 1997. It was always hourly and the minimum was $6/hr for 300 baud. Heck I even remember the dial in number for my node in Montreal: 3748961... because of the amount of times I had to type ATDT3748961 ....

      --
      Seven puppies were harmed during the making of this post.
  64. Re:Typical JEW bs, distract from these facts by Tehrasha · · Score: 2

    Clearly you meant the Gews. The ones who crucified Gesus.

  65. I was around when the format came out. by Revek · · Score: 1

    Its Gif pronounced Jif, like the peanut butter. End of story. I can't help it if someone can't accept that.

    CompuServe used it and if you never used CompuServe, you don't know jack.

    1. Re:I was around when the format came out. by drinkypoo · · Score: 1

      CompuServe used it and if you never used CompuServe, you don't know jack.

      I didn't use Comp$erve because I couldn't afford it. I used local BBSes instead. Then I became a UUCP node, so I could get email from far away without spending dollars per minute. Later I lived in a geek house which was such an early participant on the internets that we had an entire class C (165.227.17.0) on a 28.8k modem. It cost less per month than a few hours of Compu$erve.

      (Dollar signs included just to piss off the people who cry about people writing M$... because if you don't spell Compu$erve with a dollar sign, you don't know jack)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  66. Re:peanut butter by Frobnicator · · Score: 1
    Geoff the gene-edited giraffe likes gifs of gentle giants and orange angels.

    The pronounciation seems to fit the language just fine.

    --
    //TODO: Think of witty sig statement
  67. Just accept it as a GIFt by Beeftopia · · Score: 1

    What other words start with 'gif'? Gift is one. Probably the most closely related word to gif. And it's got a hard G.

    1. Re: Just accept it as a GIFt by Anonymous Coward · · Score: 0

      There's gin, gist, giraffe, gilette, gia, gimlet, gipsy which won't agree with you.

  68. Re: Typical JEW bs, distract from these facts by Anonymous Coward · · Score: 0

    You need to post a tl;dr, people will never read that much.

  69. Re:Pronounced like the peanut butter most moms lov by whoever57 · · Score: 4, Insightful

    "vi" is the worst. I have heard it pronounced "vee-eye", "vee", "vie" (like "pie"), and "six".

    That's easy. I pronounce it "vim".

    --
    The real "Libtards" are the Libertarians!
  70. as in 1.21 GigaWatts? by Anonymous Coward · · Score: 0

    I think Doc Brown would disagree with your claim that it's a soft g. Either that, or I'm in the wrong timeline.

    p.s. I alternate between saying "gif" and "gif."

  71. It's Yif! by Spamalope · · Score: 1
  72. if you have to explain by Anonymous Coward · · Score: 0

    If you have to say that "gif" is pronounced the same as "jif", like the brand "jif", then you've obviously done it wrong.

    Who really cares at this point that the author wanted it pronounced unintuitively, for the sake of a pun?

  73. We Germans use the hard "G", of course by flajann · · Score: 1

    ...and our choosy mothers here would never choose "Jif" becase we pronounce our "J" like you pronounce your "Y", and it just sounds wrong somehow. Besides, we don't like the wimpy ways you pronounce your "G", anyway. :) Viel Gl&#252;ck!!!

  74. Re:Typical JEW bs, distract from these facts by Anonymous Coward · · Score: 0

    The ones who crucified Gesus.

    That was a mistranslation. That should be Goshua, like the U2 tree.

  75. Re:Pronounced like the peanut butter most moms lov by novakyu · · Score: 1

    Yap. It's the editor of the devil.

  76. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0

    We go with the "sex" editor, meaning it's the editor replacing sex.

  77. Re:Typical JEW bs, distract from these facts by Anonymous Coward · · Score: 0

    > That was a mistranslation. That should be Goshua, like the U2 tree.

    Credat Gudaeus Apella, non ego!

  78. Theoatmeal comic by Anonymous Coward · · Score: 0
  79. The correct answer by Anonymous Coward · · Score: 0

    Who gives a shit?

    1. Re: The correct answer by Anonymous Coward · · Score: 0

      I jive!

  80. its an acronym, not a word by psycandy · · Score: 1

    It's pronounced 'Graphics Interchange Format' or G - I - F, just like 'Portable Document Format' is pronounced P - D - F. We aren't about to argue how to pronounce 'pdf' as a word, are we?

    1. Re:its an acronym, not a word by DontBeAMoran · · Score: 1

      We all know PDF stands for "Thank Deity it's not a Fucking Word Document".

      --
      #DeleteFacebook
  81. Re: Nope by Anonymous Coward · · Score: 0

    So, given your own examples, now it should be "jayf" or "jif"?

  82. GRAPHICS doesn't start with a J by uvajed_ekil · · Score: 1

    The G in GIF stands for GRAPHICS, which doesn't start with a J sound. Therefore I, and many others, have pronounced GIF with a "hard" G since its inception as a file format, and we are not wrong to do so. I will argue this until I die, I am not kidding.

    --
    This is a hacked account, for which the owner can not be held responsible.
    1. Re:GRAPHICS doesn't start with a J by Revek · · Score: 1

      People are wrong all the time. When you argue against something the people who wrote the format are saying. That is just ridiculous. You never bothered to find out it was pronounced and after years of being wrong you wold rather die than admit you made a mistake. Sounds very human.

    2. Re:GRAPHICS doesn't start with a J by Anonymous Coward · · Score: 0

      That's the biggest thing. He's just wrong; the format was pronounced X, and he thought it was pronounced Y. A perfectly reasonable mistake, and one lots of people made when they were first exposed to it.

      The devil is in the reaction, once a person learns they made a mistake. Deny it? Justify it? Rationalize it? That way leads to intellectual doom. Sure, how an image file is pronounced isn't the most important matter of the day, but how people react to being wrong is telling, and it will keep resurfacing.

  83. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0

    DCLXVI, the number of the beast!

  84. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0

    vi is simply pronounced "we I"

  85. Hard G is for newer generations by Anonymous Coward · · Score: 0

    I never even heard anyone say as in *gift* until the late 90's. I always find it funny. I also find it irritating when someone tries to lecture me on computers when they don't know shit like this.

  86. mod parent up [nt] by themusicgod1 · · Score: 1

    nt

    --
    GENERATION 26: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
  87. Easy solution... by LordHighExecutioner · · Score: 1

    ....just use PNG!

  88. Re:Pronounced like the peanut butter most moms lov by Hognoxious · · Score: 1

    Different ascents pronounce the same words differently

    How very descent of you to say that.

    By the way, accurately, you are pronouncing it correctly if the person you are talking to understands what you are saying

    Not true. People can correct for errors, but they're still errors. It's much harder work than listening to someone who doesn't need decoding.

    This applies in writing too. The middle sentence of your post is a fucking train wreck.

    Your advice on language usage ranks right up there with Stephen Hawking's guide to rollerblading.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  89. Re:peanut butter by Jacked · · Score: 1

    Ya, whatever. It's his acronym, he can choose how it's pronounced. There are no English acronym pronunciation rules. Is it ok to pronounce POTUS like everyone else, or do you insist on it being pronounced putt-yoos (ptyoos).

    Lighten up, dude.

  90. Gilbert the git goes down a ginnel to get a gimlet by Hognoxious · · Score: 1

    Which language, though? J sound before i or e is the rule in Italian. Of the words you used gentle, giants & angels are from that side of the family. Orange is Spanish, though it should be norange.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  91. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0
    vi is simply pronounced "we I"

    Only in Geordie land.

  92. same as GIVE, by Anonymous Coward · · Score: 0

    but closing off with an F.

  93. Re: peanut butter by Anonymous Coward · · Score: 0

    Most people have never heard of this brand of peanut butter.

  94. Re:Pronounced like the peanut butter most moms lov by dromgodis · · Score: 3, Funny

    It is all connected. The "Jif" brand used to be called "Vim" in my country.

  95. It's pronounced: by Anonymous Coward · · Score: 0

    As far as anyone who is not an asshole is concerned, it's pronounced:

    dgif or jif or jaff or juf or giph or goph or steve.

    It all depends on how big of a pedantic asshole you're talking to, and what you want them to think of you.

    For example. The stuff soda cans are made of. If you pronounce it al-OO-min-um, people will likely surmise you're American, or at least, not from a commonwealth country. If you pronounce it al-oo-MIN- i um, you're most likely British or from a commonwealth country, (a current or former part of the British empire OTHER than the US.

    If someone says, "send it to me as a 'Gif' image," OR "send it to me as a 'djiph' image," will you be confused and transmit it as a 'BRUFPHTH' image? No. There are at least two perfectly legit ways to pronounce it.

    I pronounce it like the peanut butter, or the first half of "jiffy" as in, "I'll tell you how to pronounce this word in a GIF-fy" but if you say GIF as in gift without the T, I won't dgump down your throat.

  96. You're doing it wrong by DontBeAMoran · · Score: 1
    --
    #DeleteFacebook
    1. Re:You're doing it wrong by Anonymous Coward · · Score: 0

      Man, that dude seems angry. It's still G-I-F to me.

  97. gigantic gif by locofungus · · Score: 1

    There's a gigantic gigabyte gif in my git repo Giles!

    --
    God said, "div D = rho, div B = 0, curl E = -@B/@t, curl H = J + @D/@t," and there was light.
  98. Re:peanut butter by locofungus · · Score: 1

    Gif: The gift that keeps on giving.

    --
    God said, "div D = rho, div B = 0, curl E = -@B/@t, curl H = J + @D/@t," and there was light.
  99. Re:Pronounced like the peanut butter most moms lov by angel'o'sphere · · Score: 1

    Six is actually funny.

    I played once with an america ex soldier Eve Online. There are planets and the planets have moons, both are numbered using roman numbers. He insisted calling "lets warp to planet vie eye eye and moon eye eye eye" ... So I asked: "you are aware that this are roman numbers?" He was confused and answered "yes, and that is how we pronounce them in the field" (not sure if that is true - we simply pronounce them by saying the number, never heard any one else spelling them out letter by letter).

    --
    Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  100. Who the f*ck cares? by Qbertino · · Score: 1

    Seriously now.

    Emacs vs. Vim anyone?
    Tabs vs. Spaces? (It's tabs, btw. but since the Space morons are always are quick to set the standards I play along when a project is standards compliant).

    Bottom line:
    Quabbles like these show that we have nothing other than first world problems, which is a good thing.
    Be glad and perhaps help someone in need close by, but please stop debating this stuff for longer than 90 seconds per year.

    My 2 cents.

    --
    We suffer more in our imagination than in reality. - Seneca
    1. Re: Who the f*ck cares? by Anonymous Coward · · Score: 0

      >Emacs vs. Vim anyone?
      Neither.
      >Tabs vs. Spaces?
      Spaces.

      You will thank me later.

  101. English is retarded by Anonymous Coward · · Score: 1

    English is retarded.
    Well, one of the least retarded languages out there.
    But still retarded.

    Look at e.g. Polish. Every letter has its own sound.
    Every. Well, almost: there are two-sounds like sz, cz.
    You can actually *read* Polish, not guess the pronunciation. Even one letter at a time. So handy for children learning this beautiful language...

    How fscking retarded one must be to have spoken language, which consists of limited number of well-known sounds, and create a written language in which letters do not match these sounds?!

    1. Re:English is retarded by Anonymous Coward · · Score: 0

      I just want to know who the hell decided that meme is one syllable. I used it in written communication for years before hearing Chris Hardwick say it differently than the two syllable pronunciation I guessed.

    2. Re: English is retarded by Anonymous Coward · · Score: 0

      You must be French for that.

      In case you don't know french, they inconsistently ignore the last few letters of every word and while they have very complicated grammar (on the level of trying to learn German) when you hear someone say something you can't know the correct written words without analyzing the context and waiting for later words to be said before you start writing as the correct grammatical form depends on it and multiple grammatical forms sound exactly the same while having completely different written forms.

      Its not because they were influenced by Latin either as Spanish for example does not have that issue. They pronounce everything the same too. Same in German actually (though all languages have exceptions - unlike French which consists of exceptions only).

    3. Re:English is retarded by mysticgoat · · Score: 1

      I fully agree. Good written English is not achieved until during revisions every word is polished until it is bright and shiny. When someone does a poor job with the polish, then the writing will be drab at best. As elsewhere, some Polish do a better job with the polish than others.

      For a language purist, the worst thing that could ever happen to English was the Internet. Within the span of a single generation, the number of communications per day authored by persons for whom English is a second language has become at least twice as many as all communications written by native speakers of English since Shakespear's day. A person may regard the mangling that occurs with this process as double-plus ungood, but that person is a brakeman on the communications train--- not the train driver, nor a conductor, nor even a passenger.

      Seems like fussing over "gif" or "jif" is a double-plus waste of argumentative energy.

    4. Re:English is retarded by Anonymous Coward · · Score: 0

      So then, you too are in the camp of 'creator decides', which is the root of this discussion.

    5. Re: English is retarded by Anonymous Coward · · Score: 0

      Any other camp is just uselessly putting forth the gift argument in a losing war.

  102. "Maybe just....don't do this." by Barny · · Score: 1

    I can promise you the linguist didn't write that. No linguist worth their salt would use an extra dot for an ellipsis-as-a-comma.

    Slashdot writers probably shouldn't either.

    --
    ...
    /me sighs
  103. Re:Pronounced like the peanut butter most moms lov by abreauj · · Score: 1

    If they're pronouncing it in the field, and pronouncing th letters, then it should have been pronounced

    "Let's warp to planet Victor India India and moon India India India"

  104. I pronounce it... by 91degrees · · Score: 1

    "An out of date obsolete format pressed into a use it was never designed for"

    Honestly, it only supports up to 256 colours. It uses LZW compression which is only useful for images created in a pixel based paint program. It can be used for poor quality animations, but its lack of worthwhile compression means we end up with huge files.

  105. Re:Pronounced like the peanut butter most moms lov by Anonymous Coward · · Score: 0

    You forgot /etc, as in et-see. Also, vi is always ve-i, two distinct syllables.
    Many of the original 2-letter commands in Unix are pronounced as their letters: ar, tr, ls, vi, rm, etc..

    CAP === 'sterling'

  106. Yacht! by Anonymous Coward · · Score: 0

    Yes, it is written "GIF' but it is pronounced "Throatwobbler Mangrove"!

  107. It's pronounced by Anonymous Coward · · Score: 0

    IDGIF!

  108. Worst flamebait ever by Dirk+Becher · · Score: 1

    Can't we go back to discussing about Trump?

  109. The REAL Problem is by Anonymous Coward · · Score: 0

    How to make people (any race or creed or unknown origin) stop saying forward slash then repeating it as if the first instance was not cringe-inducing enough.

  110. Finally an article worth posting to by Anonymous Coward · · Score: 0

    Hereâ(TM)s the thing all you snowflakes. Back in the good old days when we downloaded our porn over 2400, we literally watched the gif load in real time. Because it took literally minutes to load. A real time peep show. Watch it load line by line.

    Wait, what was the question again? Ah yes itâ(TM)s gif with the soft g you tools.

  111. G is soft before I or E; ghet over it. by Anonymous Coward · · Score: 0

    G is supposed to be soft before I or E. Just like C is soft before I or E. The problem isn't English. The problem is the morons who don't know how to spell English.
    Gift should have been spelt guift just like guild and guilt. At it's very core, English is a Germanic language, but it got a massive French overhaul that fundamentally changed things. Gif - soft G - is for the educated French overlords. Guif is for the archaic, uneducated, backwoods Briton.

    As an aside, in contrast, for 7,000 years Indo-European has distinguished between lie and lay. But the dumb Yanks in less than one generation have proven that their modern society has regressed back to caveman days, a verifiable idiocracy. For the cavemen out there: 'you lie down on a bed, and lay your keys down onto your night-stand." Ghet it? Got it? Good.

  112. Hard G... by Anonymous Coward · · Score: 0

    Because there is no alternative to pronouncing a .jif extension.

    As you were.

  113. A Funny and Accurate Video About This... by corezz · · Score: 1

    He explains the illogic of when people say "since G stands for Graphical, therefore its a hard G". And gives a lot of irrefutable examples. https://www.youtube.com/watch?...

  114. In general by bigdavex · · Score: 1

    Can we just get rid of soft-G in general?

    If your goal is for me to make the J sound, write a J.

    Likewise, C, S, and K.

    --
    -Dave
  115. I Wish APNG Replaced GIF by corezz · · Score: 1

    GIF has not changed much in tech since 1989 (it was developed in 1987). For most of its existence it had been pronounced with a soft g, like "jif". That means that in its 32 year existence MOST people had called it with a soft-g. Meaning, gif wasn't simply invented recently as a way to pass animated memes on social media.

    Anyway, it wasn't until gif's resurgence in popularity among the (primarily) Millenials to pass animated imagery via instant messaging and other social media that its pronunciation was rechristened by them to be a hard "G", because after all "GIF" looks like the shortened version of "GIFT" and they are kinda/sorta receiving a gift from a friend when they get an animated surprise message! Hooray!

    Gif's CHANGED pronunciation -- to be a hard-G -- is actually a new occurrence in Gif's very long history. And so, for the young generation to think they somehow invented gif and now are trying to "teach" others how to pronounce it correctly kinda seems comical.

    This whole mess could have been averted if APNG replaced the aging and horribly inefficient Gif. APNG is a better format. Yes GIF and APNG are both lossless, but APNG has much better compression, supports 24-bit color (gif only supports 256 colors), 8-bit transparency, and of course animation, but with much more granular control and options. It's also supported in all major browsers. But yet GIF just won't die already.

    1. Re:I Wish APNG Replaced GIF by Anonymous Coward · · Score: 0

      > Gif's CHANGED pronunciation -- to be a hard-G -- is actually a new occurrence in Gif's very long history.

      This is simply false. I was there in 1989 and we had this SAME argument endlessly back then!

    2. Re:I Wish APNG Replaced GIF by drinkypoo · · Score: 1

      GIF has not changed much in tech since 1989 (it was developed in 1987). For most of its existence it had been pronounced with a soft g, like "jif".

      Nonsense. I'd estimate that perhaps one in twenty people said it with a soft g before its creator infamously weighed in on the subject. Even then, I'd guess that probably less than one in four people switched to pronouncing it the same as the peanut butter, and they only did it because they're followers.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:I Wish APNG Replaced GIF by Anonymous Coward · · Score: 0

      Bull. Shit.
      I cut my teeth on the BBS scene. It's ALWAYS been a soft g sound.

      You were mocked and ridiculed for saying it with a hard g, and rightfully so.

    4. Re:I Wish APNG Replaced GIF by Anonymous Coward · · Score: 0

      I was also there in the BBS days, and we all said it with a hard G, and ridiculed those who said 'jif.'

      Seems we need a red/blue map for regional variants!

  116. Re:Pronounced like the peanut butter most moms lov by Anonymous Coward · · Score: 0

    Oh God, that brings up bad memories of co-workers saying "Oh Ess Eks"!

  117. Proprietary? by Anonymous Coward · · Score: 0

    but it should really be pronounced png.

  118. the question is a lie by fche · · Score: 2

    The presumption that there is only one "correct way" is a lie.

  119. WHO CARES by Anonymous Coward · · Score: 0

    Not this shit AGAIN!

  120. Wasn't there a Big Bang episode with this in it? by QuietLagoon · · Score: 1
    "Apparently we're all fighting about how to pronounce 'GIF' again on Twitter," writes technology columnist Mike Melanson: ...

    .
    Way to make a strawman when you have nothing else to write about in your column. Make up that everyone is fighting about something. If one hundredth of one percent of "us" are fighting about this, I'd be surprised.

  121. GIF is no longer patented by tepples · · Score: 1

    Video codecs that play in web browsers for iOS are patented. This means a user living in Slashdot's home country or another country with software patents has to purchase a licensed AVC encoder. GIF, by contrast, is no longer patented.

    How do you provide a mask for a video that plays in a web browser so that some parts of each frame are transparent?

  122. But can you animate more than one chunk? by tepples · · Score: 1

    split the image in 256 color chunks and change palette for each animation frame showing each chunk

    The sample animation you linked shows only one 256-color chunk animating at once. I'm interested to see a tech demo of multiple palette chunks animating in parallel. If you don't animate, you might as well use PNG.

  123. Who's "we"? by Anonymous Coward · · Score: 0

    Who's "we", and if they're twitiots, why care? Fucking kids and their complete lack of priorities.

  124. GIF can update only unchanged parts by tepples · · Score: 1

    when used for animations it provides no inter-frame compression at all. Each frame is run-length encoded separately.

    GIF animations can "stack" a transparent frame on the previous frames. GIMP and numerous other GIF tools have a frame differencing feature that turns runs of pixels that match the previous frame into blocks of highly compressible transparency. This adds compression unless some pixels are changing from opaque to transparent or unless the scene has global motion.

    1. Re:GIF can update only unchanged parts by swillden · · Score: 1

      Interesting! I missed that part of the spec. Thanks.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  125. Back in the 90s by Anonymous Coward · · Score: 0

    When I started working on puters, I said gif. Now I say jif. Still work with puters.

  126. You have it all wrong by alfredo · · Score: 1

    The "I" is silent and the "F" is pronounced as if asking a question.

    --
    photosMy Photostream
  127. PNG by BrendaEM · · Score: 1

    Don't worry about it. Use PNGs.

    --
    https://www.youtube.com/c/BrendaEM
  128. THIS is how we pronounce gif by Anonymous Coward · · Score: 0

    Hi, I'm Leenus Toorvalds and I pronounce gif as pee enn gee.

  129. That argument is not convincing at all. by Anonymous Coward · · Score: 0

    I haven't strong opinions on this debate.

    But the argument "That's why when everyone comes across the word for the first time, they use a hard G [as in "gift"]", just don't sound correct. May be true for North Americans, maybe. But it surely isn't for a lot of people in Europe, or in South America. I don't even venture thinking about people in Asia.

  130. Re: Pronounced like the peanut butter most moms lo by Anonymous Coward · · Score: 0

    I still say that. It is cooler than 10.

  131. It's always been a soft g you clueless snowflakes. by Anonymous Coward · · Score: 0

    The creator of the standard explicitly explained it is pronounced like the peanut butter, with a soft g. That's how it was pronounced for years. It's not hard to pronounce it the way the creator suggests. It doesn't hurt anyone except Germans!.

    Here's the snowflake tldr;
    I can't believe you would aggressively re-appropriate my culture like this! You tyrant!

    There is ONE good thing about the pronunciation difference. It serves as early warning that you are about to be told (oh so earnestly) by a hip ninja-coder that it would really be better if you replaced every piece of your stack with a new java script framework.

  132. It's pronounced 'HEEF'! by rMortyH · · Score: 1

    500 million Spanish speakers can't be wrong.

    1. Re: It's pronounced 'HEEF'! by Anonymous Coward · · Score: 0

      Spanish people can corrida their yoyo up their sombrero and caramba their toreros until they siesta la noche.

  133. Choosey Mothers choose Jif by goombah99 · · Score: 1

    Jif is a a peanut butter. Gif is a Graphics format.

    On the otherhand the worls might be a better place if we could gave something called Computer Giraffics. I don't know what it would be but the logo would be nice.

    And I like Scooby do, so I prefe Scuba prononced Scooba.

    And dont' get me started on FuBar and Ghoti.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:Choosey Mothers choose Jif by drinkypoo · · Score: 1

      Jif is a a peanut butter. Gif is a Graphics format.

      This is why it has to be a hard G. The name gained popularity in the USA first, where we have something else pronounced with a J. As you say, it's a peanut butter. It doesn't make sense to call two popular things by the same name if it can be avoided, and it easily can — if one simply pronounces GIF with a hard G.

      All that other stuff about how words are pronounced is a lot of nonsense. All that matters is pronouncing it differently from the peanut butter.

      With that said, I also think that it's dumb to pronounce it with a soft G since the word is graphics, pronounced with a hard G. I just don't think that argument is particularly relevant. Dumb things happen in English all the time.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re: Choosey Mothers choose Jif by Anonymous Coward · · Score: 0

      Right, because the U.S. never had homophones before like Fat and Phat. Retard.

    3. Re: Choosey Mothers choose Jif by drinkypoo · · Score: 1

      Right, because the U.S. never had homophones before like Fat and Phat. Retard.

      That's a stupid argument, because that was intentionally homophonic.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re: Choosey Mothers choose Jif by Anonymous Coward · · Score: 0

      Not at all. The creator of the GIF intentionally made it homophonic with JIF.

      Try mispronouncing gin (the liquor) with a soft g. It doesn't work. It's pronounced jin. How Gallagher of you to change one letter and affect the pronunciation of another.

    5. Re: Choosey Mothers choose Jif by Anonymous Coward · · Score: 0

      Don't be silly. It was always, always GIF with a soft G since the start. And, perhaps oddly, I thought it should have been that way the first time I saw it, because the hard G sounds stupid.

    6. Re:Choosey Mothers choose Jif by BoogieChile · · Score: 1

      The Giraffe Interchange Format, used by zoos all over the world to co-ordinate their breeding programs.

  134. Hard G by Anonymous Coward · · Score: 0

    The original developer chose a totally non-logical pronunciation for his acronym, at that's just going to fail the test of time.
    Speaking of the test of time, this shouldn't even matter anymore.
    Just die already.

  135. Nasa or NASA? by Anonymous Coward · · Score: 0

    Nassau is a place. NASA is the US space agency.
    BBC is wrong, consistent, but wrong.

    Ga-IF - hard G.

    And to all the Jeff's spelling your names wrong, you should fix that too.

    And don't get me started with Vietnamese, Korean and Chinese names written using Latin characters. Either use the normal sounds or go with a European name like Vicky/Victor, Steve, Sean. I have yet to meet anyone from Japan who selected Larry as their western name. Why is that?

    Of course, westerners can't pronounce thousands and thousands of words in Mandarin, Japanese, Korean, Thai, Vietnamese - I dated a girl who couldn't even say "Vietnamese" - she didn't know she couldn't pronounce it. After that point, she'd always convert to "the people of Vietnam" - smart. Should have married her.

  136. if it was 'giraffe interchange format' by Anonymous Coward · · Score: 0

    then 'jif' would be right.

    but it's not.

  137. Re:Pronounced like the peanut butter most moms lov by Anonymous Coward · · Score: 0

    "vi" is the worst. I have heard it pronounced "vee-eye", "vee", "vie" (like "pie"), and "six".

    That's easy. I pronounce it "vim".

    Like lime right? I knew I wasn't the only one.

  138. I have a better question... by ddtmm · · Score: 1

    How do you pronounce Wilhite??

    1. Re:I have a better question... by Anonymous Coward · · Score: 0

      How do you pronounce Buttigieg?

  139. Silly by Anonymous Coward · · Score: 0

    And SCSI should be pronounced "sexy"!

    "According to Apple Computer Corporation documentation, pronounced sexy (Only by Apple itself)"
    https://en.wiktionary.org/wiki/SCSI

  140. GIF is not pronounced 'GIF'? by Anonymous Coward · · Score: 0

    In the Youtube video, Steve Wilhite's animated acceptance speech is "It's pronounced 'JIF' not 'GIF'".

    So, if we substitute "GIF" for the pronoun "it", we get "GIF is pronounced 'JIF' not 'GIF'" or, if we omit the "JIF" term and move "not" to make it grammatically correct for English, we simply get "GIF is not pronounced 'GIF'"

    I find this amusing.

  141. Absurdly STOOPID discussion. And the answer is: by Anonymous Coward · · Score: 0

    Anti-Vaxxer

  142. It's 2019. Why are we still using an 8-bit format? by cjellibebi · · Score: 1

    Animated Gifs are quite common nowadays - often being used as 'reaction-images' in forums and social media. In fact, the Millennials call any moving image that isn't a 'video' a 'Gif'. Their main limitation is that they are limited to 8 bits per pixel (with a palette) - hence 256 colours. Seeing that nowadays, just about everyone uses 24-bit colour, the MNG and APNG formats did not take off despite having been around for more than 10 years (IIRC, Mozilla deliberately decided to drop MNG from their browser back in 2003(?) for reasons unknown to myself). An image such as this satisfying animation of tea being poured would look a lot better if it wasn't limited to 256 colours. I really hope that whoever created it kept the source-material.

  143. Here's the reason the hard G is correct: by acoustix · · Score: 1

    Since the G in the acronym is short for Graphical the G in GIF is also pronounced the same as the word. Therefore it is pronounced GIF, not jif. Problem solved.

    --
    "A plan fiendishly clever in its intricacies"- Homer Simpson
  144. GIF gif jif hif by Anonymous Coward · · Score: 0

    GIF --> MSFT
    gif --> UNIX
    jif --> pedantic Englishman
    hif --> Jorge

  145. Re:Pronounced like the peanut butter most moms lov by Anonymous Coward · · Score: 0

    Ever hear of a Jiraffe???

  146. Any way you like it. by Anonymous Coward · · Score: 0

    If any pedantic autistic shit nerds goes on correcting you, punch him hard, kick his teeth in, piss over the quivering little shit and then force him to run away with his pants down. Everybody likes it when autistic shit nerds are humiliated.

  147. "g" is graphics by Anonymous Coward · · Score: 0

    "G" is graphics. Hard g. The creator is a moron. (He does this for the publicity)

  148. It should be by philmarcracken · · Score: 1

    dead or pronounced 'webm'. Actual .gif images died a while ago anyway yet the morons still eat up 'gfycat' or imgurs .gifv switcher. This is leading to a regression since people still type in 'how to make gif' and google tells them exactly how to make that shitty image format with zero p-frames.

  149. As long as we don't start in wifi and Gigawats by Anonymous Coward · · Score: 0

    As long as we don't start in wifi and Gigawats

  150. Gif, as jif, as in giraffe. by Anonymous Coward · · Score: 0

    Gif as in giraffe. Why are people even arguing about this? And yes, jpeg is jay-peg, and png is pee-en-gee, global warming/pollution is happening, and Pluto is a planet.

  151. Man, this takes me back. by damnbunni · · Score: 1

    This is some old-school Usenet-level argument going on in here. Makes me nostalgic!

  152. Re:Pronounced like the peanut butter most moms lov by whoever57 · · Score: 1

    The "Jif" brand used to be called "Vim" in my country.

    I think you are confusing peanut butter with a cleaning product.

    --
    The real "Libtards" are the Libertarians!
  153. sexy not skuzzy by Anonymous Coward · · Score: 0

    just a reminder that Boucher the originator of the SCSI name intended it to be pronounced sexy not skuzzy

  154. most people are bad at pronunciation by Anonymous Coward · · Score: 0

    probably wednesday arctic often comfortable applicable nuclear iran espresso gala gyro qatar mauve meme february

    people are bad at pronouncing plenty of other words, so why should i care for their "opinion" on this?

    giant george genuine generate giraffe genius gem gentle general germ ginger

    yeah, tell me another one.

  155. regex by Anonymous Coward · · Score: 0

    I pronounce regex wrong too. :)

  156. Sting... stingy by Anonymous Coward · · Score: 0

    Folks, it's not the word, it's the language.

    Forget about the correct way to say it (or write it)... it's English, you'd better get used to the lack of rules (and that does NOT mean Freedom, no matter what you're smoking...)

  157. ban gifs! by sad_ · · Score: 1

    we should ban gifs and end this whole pronounciation discussion which has been going on for decades and stop the flood of animated gifs.

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  158. GIn's pronunciation depends on by goombah99 · · Score: 1

    how many drinks I've had. and indeed it does become a soft G after a while.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  159. Like GIFT by DarkRookie2 · · Score: 1

    Just drop the T.
    That has the same G sound as graphics.

    --
    http://progressquest.com/spoltog.php?name=Son+Of+Son+Of+DarkRookie
  160. I pronounce by Anonymous Coward · · Score: 0

    Hello, I'm Steve Wilhite and I pronounce GIF as GIF.

  161. GIF by Anonymous Coward · · Score: 0

    JRAPHICS PARK

  162. Exposure while young creates immunity by Roger+W+Moore · · Score: 1

    What do brits have against peanut butter, anyway?

    It tastes vile. It seems to be the North American equivalent of marmite or, for our Australian friends, vegemite. Somehow if you are exposed to these products as a young kid your body must develop some type of immunity to the taste to protect you. Thereafter you can safely ingest the stuff and possibly even pretend to enjoy it while for the rest of us the only protection we have is our gag reflex.

    1. Re:Exposure while young creates immunity by Anonymous Coward · · Score: 0

      > It tastes vile. It seems to be the North American equivalent of marmite or, for our Australian friends, vegemite.

      Is it just peanut butter? Or do you have the same reaction to plain old peanuts (salted and/or roasted)?

  163. Trademarked!? by Anonymous Coward · · Score: 0

    "JIF" is a trademarked name. Given the litiginous-happy state of America, it's a wonder the J.M. Smucker Company hasn't started suing anyone who says "jif" when referring to a digital file format for diluting their brand identity. But give them time...