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Google Ad-words Poetry Project

hecticjames writes "Cute idea - buying google adwords to place poetry. The site also includes google's response." The page is a really interesting look into Google's text ad service, and has a lot of interesting statistics about the relative value of art and porn. It's really worth a read.

262 comments

  1. Re:Porn has no value by Another+MacHack · · Score: 0, Offtopic

    Either Western society has survived, as it's still around, or no society has ever survived: either they've collapsed, or it's too soon to tell.

  2. Re:sigh... by itomato · · Score: 2, Interesting

    Uh huh.. And in other Google news, did you notice the spellchecking and automatic search of correctly spelled query?

  3. Google-ku by daeley · · Score: 5, Funny

    Many Google posts
    So many are repeated
    Taco is obsessed

    --
    I watched C-beams glitter in the dark near the Tannhauser gate.
    1. Re:Google-ku by richlb · · Score: 5, Funny

      Slashdot ignores me
      I submitted this before
      Mod me down to troll

    2. Re:Google-ku by Anonymous Coward · · Score: 2, Funny

      First five syllables
      And then seven syllables
      Blah blah fucking blah

    3. Re:Google-ku by 56ker · · Score: 2

      We all love slashdot I love mod points even more Hooray for Linux! :o)

    4. Re:Google-ku by 56ker · · Score: 2

      We all love slashdot
      I love mod points even more
      Hooray for Linux! :o)

      Sorry about the
      missing linebreaks the first time
      that this was posted

    5. Re:Google-ku by raduga · · Score: 1

      I'm a karma whore So I write bad poetry Mod me up some more?

      --
      First, nothing begins if not opening
    6. Re:Google-ku by Anonymous Coward · · Score: 0

      if only i had mod points...

      you just posted the same dumb joke TWICE with a PLUS ONE BONUS on each.

      you should be hit with a karma(-25) penality imho..

    7. Re:Google-ku by wo1verin3 · · Score: 1

      i prefer freestyle poetry.

      -----------
      life sucks.

      the end.

  4. google = cheap by iocat · · Score: 1

    Ads on Google are pretty cheap. I had an idea a while back to just do some dumb ones for anyone who happened to search for my name. Now these guys have beat me to it. Doh! It would be a great way to send hidden messages to freinds, based on what you guess are their search habbits.

    --

    Dude, I think I can see my house from here.

    1. Re:google = cheap by RatOmeter · · Score: 1

      Yeah, Google == cheap. But I won't be suprised in the slightest if, in light of recent... uh, manipulations of Google's "AdWords Select," the price of words goes up. Right now it's laughably cheap to 'buy' slightly less used keywords that still receive 'impressions' (hope nobody actually clicks-thru on mine).

      Google has been fairly good about applying lessons learned from user feedback and habits to their operations. Do I smell changes to "AdWords Select" in the wind?

    2. Re:google = cheap by Anonymous Coward · · Score: 0

      You sure do "like" posting "messages" with lots of "words" in "quotes", don't "you"?

  5. Jesus is Cheap - what about Xenu? by Lynchenstein · · Score: 5, Funny

    jesus: $25.59

    1. Re:Jesus is Cheap - what about Xenu? by Misch · · Score: 4, Interesting

      Can't buy it.

      See post on alt.religion.scientology

      Well, you probably could buy it, you just can't set your ad link to xenu.net.

      "At this time, we are not running ads for sites that promote hate against another group or business."

      --

      --You will rephrase your request for me to go to hell. Goto statements are not acceptable programming constructs
    2. Re:Jesus is Cheap - what about Xenu? by Casca · · Score: 1

      Does xenu.net promote "hate"? I thought they just told the truth.

      --
      Casca
    3. Re:Jesus is Cheap - what about Xenu? by Anonymous Coward · · Score: 1, Funny

      hmm ... $25.59 for the son of god ...

      i'll take 4 please. if you can swing it and allow me to buy the 4 of 'em with 6 easy monthly payments, and throw in the virgin mary, you got yourself a deal

      --m
      psst - throw in a rosary while you're at it

    4. Re:Jesus is Cheap - what about Xenu? by Rick+the+Red · · Score: 2
      "At this time, we are not running ads for sites that promote hate against another group or business."
      Does this mean Google refuses to run ads for Scientology?

      &nbsp
      &nbsp

      [yes, i know that last link is "broken" -- i intended to not link to the clams]

      --
      If all this should have a reason, we would be the last to know.
    5. Re:Jesus is Cheap - what about Xenu? by jesser · · Score: 1

      Does xenu.net promote "hate"? I thought they just told the truth.

      Are those mutually exclusive? Many Slashdotters promote hating Microsoft in their comments, but those same posters would, if asked, say that they were telling the truth.

      The Adwords TOS says that the ad and the page linked to may be "neither defamatory, libelous, slanderous or threatening". I don't see anything saying that you can't make true accusations. Do they generally prohibit running ads on the keyword foo that link to pages speaking out against the foo organization, or do they only prohibit such ads when the sites seem to be "promoting hate" more than arguing and informing against the foo organization?

      --
      The shareholder is always right.
  6. I don't see how many by HD+Webdev · · Score: 0, Funny

    clickthroughs the adword 'troll' generates

    --
    This is not a dream, not a dream...we are transmitting from the year 1-9-9-9.
  7. heh stats by Drath · · Score: 5, Funny

    I like how God is worth $10.46 a day but
    gay + sex ($2,239.56 + $3,836.79) is worth $6076.35 a day.

    I wonder what "John Lennon" is worth, he may be right about being bigger than Jesus.. heh Ah, stratification is fun!

  8. The thing I got out of this by SquadBoy · · Score: 4, Insightful

    is that Google is trying to keep out spam and other forms of evil ads and only let people who want to follow some basic rules that increase the value of the ads advertise. To the folks at google thanks.

    --

    Cypherpunks: Civil Liberty Through Complex Mathematics. Those who live by the sword die by the arrow.
    1. Re:The thing I got out of this by aelfwyne · · Score: 1

      Good point.

      The higher cost of selected adwords that generate a lot of advertising, not only serves to increase Google's profits on those ads, but more importantly for those using the search engine, will reduce the number of ads cluttering up our search results by reducing the total number of these ads, while at the same time, not limiting legitimate commerce of less popular "adwords".

      --
      -- If it ain't broke - overclock it more.
    2. Re:The thing I got out of this by kaimiike1970 · · Score: 2

      Speaking of evil ads try this query and click on the advertisers! Does the heart good to know you are taking money from spammers and putting in Google's hands.

      --


      Do a google search before posting.
    3. Re:The thing I got out of this by Zordak · · Score: 1

      But didn't you see? If you click the first one, they tell you right there, their bulk e-mial service is "completely spam-free!"

      --

      Today's Sesame Street was brought to you by the number e.
    4. Re:The thing I got out of this by Fat+Casper · · Score: 2
      Wow! That did feel good. Does Google track who clicks, or can I just keep on clicking away to my heart's content and dream of dollard moving in a good direction?

      --
      I spent a year in Iraq looking for WMD and all I found was this lousy sig.
    5. Re:The thing I got out of this by bobwoodard · · Score: 1

      From what I've seen (could be wrong), they just count the clicks and the ad appears until you hit that ad's budget. This is a good way of taking a few bucks out of your competitor's pockets. Just keep clicking, either way you are either costing them $$$ or you use up their budget and the ad disappears.

    6. Re:The thing I got out of this by Anonymous Coward · · Score: 0

      Be sure to search for "bulk email" and click on the ads for the email spammers as well.

  9. Google? by delphin42 · · Score: 1, Funny

    I wonder how much the word 'google' is worth?

    --
    -- Adam
    1. Re:Google? by Llyr · · Score: 1
      "google" would be worth about 10^{100}... or maybe that's just the disk size they need.

      Since one of the artist's stated purposes is to increase his hits, slashdot is a cheaper method than buying ads on Google.

    2. Re:Google? by srichman · · Score: 2
      Keyword: google
      Clicks / Day: 210.0
      Average Cost-Per-Click: $0.06
      Cost / Day: $11.31
      Average Position: 1.3

      Try it yourself (click on "no obligation to buy").

    3. Re:Google? by flossie · · Score: 1

      The cost per day seems to have dropped in the last twenty minutes - it is now at $10.51. I'm not entirely sure how they calculate this because neither $11.31 nor $10.51 == 0.06 * 210.0

  10. Something like this for Slashdot? by mrroot · · Score: 5, Funny

    From Google...

    Hello. I am the automated performance monitor for Google AdWords Select. My job is to keep average clickthrough rates at a high level, so that users can consistently count on AdWords ads to help them find products and services.
    The last 1,000 ad impressions I served to your campaign(s) received fewer than five clicks. When I see results like this, I significantly reduce the rate at which I show the ads so you can make changes to improve performance.
    ( ... )
    Sincerely,
    The Google AdWords Automated Performance Monitor


    From Slashdot...

    Hello. I am the automated performance monitor for Slashdot. My job is to keep average moderation rates at a high level, so that users can consistently count on Slashdot to help them stay informed on "Stuff that matters."
    The last 20 posts you made received a score of zero or lower, and by the way I noticed most of those said something to the effect of "FP" or "Furst PoZt". When I see results like this, I significantly reduce the rate at which I show your comments so you can make changes to improve the meaningfulness of your posts.
    ( ... )
    Sincerely,
    The Slashdot Automated Performance Monitor

    --
    I Heart Sorting Networks
    1. Re:Something like this for Slashdot? by brunes69 · · Score: 2, Funny

      More like...

      Hello. I am the automated performance monitor for Slashdot. My job is to keep average repetition rates at a low level, so that users can consistently count on Slashdot to help them stay informed on "Stuff that matters." The last post you made, specificlly "Google Releases an API for Their Database", has already been mentioned on one or more previous Slashdot articles. When I see results like this, I significantly reduce the rate at which I show your stories so you can make changes to your reviing procedures so as to stop posting duplicate content. (...)

      Sincerely,
      The Slashdot Automated Duplication Monitor

    2. Re:Something like this for Slashdot? by Yoje · · Score: 1

      Sincerely,
      The Slashdot Automated Performance Monitor


      The SAP Monitor... I like it.

    3. Re:Something like this for Slashdot? by Alsee · · Score: 4, Interesting

      Sincerely,
      The Slashdot Automated Performance Monitor

      The SAP Monitor... I like it.


      Correction:
      Slashdot Performance Automated Monitor

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    4. Re:Something like this for Slashdot? by Anonymous Coward · · Score: 0

      More like, "my name is brunes69 and I'm addicted to snausages"

    5. Re:Something like this for Slashdot? by QuodEratDemonstratum · · Score: 1

      That already happens. Get modded down 5 times in 24 hours and your username and IP address are banned from posting for 5 days. (Exact values may have changed).

      You can also get into a state where a named account can post, but anonymous posting is banned.

      I heard all this second hand ... I've never experienced it myself ... honest ;-)

    6. Re:Something like this for Slashdot? by fatphil · · Score: 1

      Brilliant! Sod subscriptions to remove adverts, I'd pay money to have this scheme in place. Of course, I'd expect more moderation points in return...

      FP.

      --
      Also FatPhil on SoylentNews, id 863
    7. Re:Something like this for Slashdot? by maxpublic · · Score: 2

      More like:

      "Hello."

      "I am the automated performance monitor for Slashdot. My job is to keep average moderation rates at a high level, so that users can consistently count on Slashdot to help them stay informed on 'Stuff that matters.'

      "I noticed that at some point in the recent past you had the temerity to mod up what's known as "the post of doom" (link not provided here, of course). When I see results like this, I significantly reduce the rate at which you can modify comments so you can make changes in your behavior to improve the meaningfulness of your moderation. In your case this means that you're well and truly fucked, and will never be allowed to moderate on Slashdot again. Ever.

      "Have a nice day. Loser."

      Max

      --
      My god carries a hammer. Your god died nailed to a tree. Any questions?
    8. Re:Something like this for Slashdot? by Alsee · · Score: 2

      The Slashdot Automated Performance Monitor
      The SAP Monitor... I like it.

      Correction:
      Slashdot Performance Automated Monitor


      Modded up twice as "interesting"?
      I need to be less subtle with my humor.

      Hint: S.P.A.M.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  11. Googles response. by rasjani · · Score: 4, Insightful

    "The site also includes google's response."
    Since from when, has the automatic answer based on some mathematical formula been a "response". Duh, even thou this is quite interesting, i wonder what parts the original poster did *not* read..
    --
    yush
    1. Re:Googles response. by HawaiianMayan · · Score: 1

      Since answer is a synonym for response, dumbass.

    2. Re:Googles response. by tswinzig · · Score: 3, Informative
      Since from when, has the automatic answer based on some mathematical formula been a "response".

      Since from when of us has read a dictionary and studied the use of grammar?

      response (r-spns)
      n.

      1. The act of responding.
      2. A reply or an answer.
      3. A reaction, as that of an organism or a mechanism, to a specific stimulus.


      By the way, you can treat this as my response to your response.
      --

      "And like that ... he's gone."
    3. Re:Googles response. by david+duncan+scott · · Score: 2

      Since from when Google chose to automate that process, leaving themselves to be represented by a computer program.

      --

      This next song is very sad. Please clap along. -- Robin Zander

    4. Re:Googles response. by rasjani · · Score: 2
      Being a non-native-english-speaker, if someone says "google's response to the story", i assume that google personel would have actually partisipated in more personal way than just some automated message.

      Atleast, it would be more entertaining to read their real point, not just some set company policy,bumbaclaat.

      --
      yush
  12. Free love with Google by joebp · · Score: 5, Funny

    Free love from Google costs $8,833.95. Damn, that's a hell of a lot of free love.

    1. Re:Free love with Google by psycht · · Score: 1

      yeah, and all that is just for one day! I wish i could afford free love like that. If only I were Hugh Grant.

  13. Well, let's be fair here... by meringuoid · · Score: 5, Insightful

    ... Google aren't really expecting people to post stuff that isn't an ad. So the automated systems are geared towards advertisers. Of course they would be. If Google must have ads, what they want is to make 'em useful and as relevant as possible to the search.

    It strikes me as a little bit silly of the artist to complain that Google removed these ads. They were completely irrelevant and attracting no clickthroughs, and so an automated system removed them. As far as I can tell the whole thing was entirely automatic.

    How can a robot be expected to tell the difference between 'net-art', a poorly written ad, and a downright deceitful ad? It can't. Big surprise there, then...

    --
    Real Daleks don't climb stairs - they level the building.
    1. Re:Well, let's be fair here... by blkros · · Score: 2

      The artist never complained, and pretty much understands why, and how, Google does this. He was just hoping that he could get more use out of it.

      --
      Damnit, Jim, I'm an anarchist, not a F@#$!^& doctor!
    2. Re:Well, let's be fair here... by srichman · · Score: 1
      They were completely irrelevant and attracting no clickthroughs, and so an automated system removed them.
      Well, his ads weren't really much less relevant or clicked than the Priceline ads that show up when you search for a major American city.
    3. Re:Well, let's be fair here... by jesser · · Score: 1

      ... Or that annoying Verisign SSL ad that shows up when you search for general or unrelated keywords like "html" or "security" or "netscape". That ad's green "interest" bar is only one pixel long for "netscape" and two pixels long for "html". (Btw, what's with the num=0 link? That confused me, I kept trying other searches and getting zero hits.)

      --
      The shareholder is always right.
    4. Re:Well, let's be fair here... by srichman · · Score: 2
      My favorite useless Verisign trigger is, of course, linux. Not too many Linux fans are clicking on the ad....

      (Btw, what's with the num=0 link? That confused me, I kept trying other searches and getting zero hits.)
      Sorry, I was trying to get the point across with minimum bandwidth. I changed it to num=1 this time :)
    5. Re:Well, let's be fair here... by srichman · · Score: 2
      On the other hand, I guess I should mention my favorite Google ads: sosp and usenix. Pretty high clickthrough rate, too.

      No ads for OSDI, SIGMOD, and SIGCOMM, though.

    6. Re:Well, let's be fair here... by danox · · Score: 1

      I think that you work for verisign and posted this link to increase their interest rating!

      Either that or I am way too paranoid.

      --
      "Me and my girl named bimbo . . . limbo . . . spam" - Captain Beefheart.
    7. Re:Well, let's be fair here... by srichman · · Score: 1

      Hey, dude, my parent brought it up before me!

    8. Re:Well, let's be fair here... by jesser · · Score: 1

      I wish they would make their own ads be subject to the "ads with higher clickthroughs are displayed higher on the page" rule. (See your usenix link.) I'm running an ad on the phrase "programming contest" and it's hard to tell whether my ad is below Google's because they're cheating by "paying more" (to themselves) or because their ad actually gets more clicks. It's especially frustrating because their ad is also the first search hit on Google, which should make their ad unnecessary.

      --
      The shareholder is always right.
    9. Re:Well, let's be fair here... by danox · · Score: 1

      Hey, your right. Looks like I am not right, or paranoid, just stupid.

      --
      "Me and my girl named bimbo . . . limbo . . . spam" - Captain Beefheart.
  14. too bad, no access by Beckman · · Score: 2
    Too bad the main site *requires* winxx or mac


    http://www.iterature.com/sorry.php

    1. Re:too bad, no access by Anonymous Coward · · Score: 0

      Page fine with mozilla on linux.

    2. Re:too bad, no access by Anonymous Coward · · Score: 0

      No it doesn't. Works fine under Mozilla 0.9.8 on Linux.

    3. Re:too bad, no access by Mr.+Slippery · · Score: 2
      Too bad the main site *requires* winxx or mac


      Look more carefully:

      ...IE12+ or Netscape15+ on Win2008+...

      You either need a time machine, or it's a joke (admittedly a strange and non-funny one).

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
    4. Re:too bad, no access by taniwha · · Score: 2

      well not wuite - that's what the 'sorry' page sais - it's not what the actual web page sais - it sais: 'if (!(is.ie4up) && !(is.nav6up)) {document.location.href="sorry.php"}'. Which is not the same thing as what the page displays (actually looking at the commented out old javascript it used do exactly check for windows and mac)

    5. Re:too bad, no access by Aanallein · · Score: 1

      Too bad the main site *requires* winxx or mac

      Only IE 4+ or a mozilla based browser:
      if (!(is.ie4up) && !(is.nav6up)) {document.location.href="sorry.php"}

      And the site is using a version of the ultimate javascript client sniffer so this has been a pretty conscious decision. I can somewhat imagine. Although the site doesn't look that spectacular, style probably is everything there...

    6. Re:too bad, no access by Anonymous Coward · · Score: 0

      You can always hit stop in the browser, which causes the page to render just fine. Yay for people who use shitty technological solutions like JavaScript to do what they should do prior to transmitting the damn page. He's using PHP throughout the site, so why not use it to do browser detection?

      To the original poster: You're missing exactly zero by not seeing the page.

  15. His "poetry" sucked by crow · · Score: 3, Insightful

    One of the reasons his ad campaign faltered is that his so-called poetry sucked. Now I really liked the idea of what he was doing, but he should have come up with better silly ads. Perhaps some haiku related to the word he was buying would work well.

    1. Re:His "poetry" sucked by good-n-nappy · · Score: 1

      Yeah, the lesson here seems NOT to be that you can't get away with ridiculous ads - just that you have to have ads that make people click. The last Google response of doom was the one that was measuring click-through.

      I mean, I would think you could get better than 0.5% click through with some good silly ads even if they weren't related at all to the query.

      --
      Never underestimate the power of fiber.
    2. Re:His "poetry" sucked by i0lanthe · · Score: 3, Funny

      "See your Google

      Click-throughs rise,

      When they laugh

      In mild surprise.

      Burma Shave."

      --
      "The Crystal Wind is the Storm, and the Storm is Data, and the Data is Life"
    3. Re:His "poetry" sucked by ArcSecond · · Score: 2

      You said exactly what I was gonna say: good idea, bad execution. I would defintitely consider doing this: using a "poem hack" to attract people to my site. It just has to communicate to people a real message. This guy wasn't focused at all.

      --

      I've got a bad attitude and karma to burn. Go ahead. Mod me down.

  16. What I learned from this article by Anonymous Coward · · Score: 5, Funny

    Google charges $3,836.79 per day for sex. Will somebody tell me what they charge for a blowjob?

    1. Re:What I learned from this article by Anonymous Coward · · Score: 0

      Mr. President? Is that you? Tell Hillary we said hi.

    2. Re:What I learned from this article by satterth · · Score: 1
      Traffic Estimator *

      Keyword = blowjob

      Clicks/Day = 140.0

      Cost-Per-Click = $0.44

      Cost/Day = $61.23

      Average Position = 2.1

      --
      Being called a dork on Slashdot must be like being called the retard in special ed.
    3. Re:What I learned from this article by aclarke · · Score: 1

      I don't know how much it costs for a day of blowjobs, but I can tell you they cost up to $0.21 each here

    4. Re:What I learned from this article by joebp · · Score: 1
      Keyword = blowjob Clicks/Day = 140.0 Cost-Per-Click = $0.44 Cost/Day = $61.23 Average Position = 2.1
      Hmm, I think I see what they've done here to calculate the average position.
      1. Enumerate the possible positions:
        1. Against a wall.
        2. Lying down.
        3. Standing up.
        4. Sitting down.
        5. etc.
      2. Weight the enumeration by studying their cache of images.
      3. Produce the weighted average as above.
      Thus, the average blowjob is performed 1.4137166941154 radians (81 degrees) to the vertical, nearby a wall and a chair.

      Tricky.

    5. Re:What I learned from this article by maxpublic · · Score: 1

      Would this make Google the most expensive whore on the net?

      Max

      --
      My god carries a hammer. Your god died nailed to a tree. Any questions?
  17. Word Cost by aelfwyne · · Score: 3, Insightful

    So ... If I choose expensive words that show up a lot on search results, but word my ad in such a way as to keep people from clicking directly on my site, but rather to send a message to them (such as a political statement), thus keeping my click-thru's low...

    Then I get more impressions than I would have if I'd tried to have a higher click-thru, and therefore, my message gets across to more people for less cost.

    Interesting. And, I can see why google wouldn't want you to do it (it would reduce the profits from the system).

    --
    -- If it ain't broke - overclock it more.
    1. Re:Word Cost by osolemirnix · · Score: 2

      Exactly. You summed it up very nicely.
      Since they charge per click-thru, posting an ad with low click-thru but a lot of impressions is an (albeit clever) abuse/hack of their system.

      It's not about censorship at all, just about money. And it's further proof that the Google folks are really smart, because they have foreseen this kind of hack and already implemented prevention measures.

      --

      Idempotent operation: Like MS software, wether you run it once or often, that doesn't make it any better.
  18. Sex=glorb? by rjnagle · · Score: 3, Interesting

    The thing I like about those poems is their subversiveness. How often have you just ignored advertising around you and then suddenly, one anti-advertisement catches your eye? When we surf or even search, we are skimming and go through a lot of things using our peripheral visions.

    I once wrote a satirical piece that individuals would need to buy words before they could have the right to use them. So common words like pronouns and sex and friend and give would be too expensive for most people to afford, while words in other minor languages would be considerably cheaper.

    Having an auction for words would be interesting and probably add variety to self-expression. Perhaps it is a far-fetched idea, but with Hollywood and content providers placing copyright lassos over so many things, will it be only a matter of time before corporations own the rights to certain words? Also, wouldn't it result in vast new vocabularies being created with every new day? I'm sick of using the word "sex." Why not use the word "glorb" instead?

    By the way, if you want an absurdist meditation on words, buying, selling, etc, read The Phantom Tollbooth" by Norton Juster .

    Robert Nagle

    --
    Robert Nagle, Idiotprogrammer, Houston
    1. Re:Sex=glorb? by BlueWonder · · Score: 2
      Perhaps it is a far-fetched idea, but [...] will it be only a matter of time before corporations own the rights to certain words?

      Corporations already do, albeit in a limited domain. It's called a trademark. ;-)

    2. Re:Sex=glorb? by Anonymous Coward · · Score: 0

      "I'm sick of using the word "sex." Why not use the word "glorb" instead?"

      Im sick of speaking english. Why not speak Creole? Or Thai? Or Veneto?

      Oh, maybe its because the main objective of language is to COMMUNICATE. How silly of me to forget that.

    3. Re:Sex=glorb? by connorbd · · Score: 2

      Sounds kind of Zorkian...

      REZROV ME!
      SWM (Single Wizard Male), 26, seeks special lady for romance, magic, late night walks along the Flood Control Dam. If you want to glorb, feel free. Box 282. No weirdos or Flatheads.

      /Brian

  19. pranks by Kallahar · · Score: 2

    You could pull all sorts of little pranks like this, and at only a few cents for a few thousand views... So many opportunities :)

    One part I found amusing was that the first letter implied that they thought she was trying to sell something and maybe didn't know that her ads were confusing :) I just hope that pranks like this won't drive companies away from self service plans though...

  20. you may talk to google... by TulioSerpio · · Score: 1

    to add poem ads, with another color, font, etc. so nobody get confused.

    --

    I'm from Argentina: Tango, Asado, Mate, Gaucho, Maradona, YPF

  21. eh? by Anonymous Coward · · Score: 1, Informative

    So what you're saying is that depravity, sickness, and hedonism are more popular than morality? And you find this surprising? I wish I had your optimism. :(

    1. Re:eh? by Anonymous Coward · · Score: 0

      But of course bigotry and homophobia are more popular than all of them. No, this is not at all surprising.

    2. Re:eh? by Anonymous Coward · · Score: 0

      I do not believe in gods or other mystical entities, yet I am sure I have morals. Being gay or liking (straight) sex is perfectly fine in our current society, who has thankfully arrived at a stage of some understanding of other people's differences.

      You probably wish you were born a few decades ago. You would love it.

    3. Re:eh? by maxpublic · · Score: 1

      No, that healthy sex of any kind beats twisted religious zealotry.

      Max

      --
      My god carries a hammer. Your god died nailed to a tree. Any questions?
  22. Very impressive by MadFarmAnimalz · · Score: 5, Informative

    I know this is off-topic, but the page linked to here where I found this choice morsel from google's adwords policies:

    Links: Ad links to your website must allow people to return from your site to the results page by clicking on the browser's BACK button. These links must open in the same browser window as the ad. Links to pages that spawn pop-up windows are not allowed.

    I can't help but be impressed. And they don't go around blurting out how they protect user interests either.

    As if that wasn't enough, I did a search today for hhgtg.txt. Try it yourself and see if you aren't impressed.

    --
    Blearf. Blearf, I say.
    1. Re:Very impressive by aelfwyne · · Score: 0, Redundant

      Gee, a search spell checker? I've never seen this "feature" before... I just hope they don't expand it and start "correcting" my spelling on things that are supposed to be mis-spelled, such as microsnot, micro$oft etc...

      --
      -- If it ain't broke - overclock it more.
    2. Re:Very impressive by Zico · · Score: 2, Insightful

      I can't help but be impressed.


      Hello, they're insuring that it's easy for people to get back to Google, so that they can hit 'em for some more ad views. There's not an ounce of altruism to this.

    3. Re:Very impressive by NMerriam · · Score: 2

      if your search returns any results, they'll give you the misspelled results and also suggest "did you mean to search for __________?" with a link to the properly spelled word.

      They really have an amazingly well-thought out and user-friendly system...

      --
      Recursive: Adj. See Recursive.
    4. Re:Very impressive by RatOmeter · · Score: 4, Interesting

      Freaky. A few days ago (Sat, April 13, I think), I search google for QuantaBot. Google said I misspelled Quantiblot and gave me results for that instead (did not say how many results were returned for the original search term). I headed straight to their "Quality form" to bitch that I had NOT misspelled anything and resented them giving me results on something else instead. Today, I tried the same search and was told

      "Your original search: QuantaBot was misspelled and returned 0 results.
      The corrected search: Quantiblot was done instead and the results appear below."

      Wow. Could it be that someone at an internet-based company actually uses customer feedback!?

    5. Re:Very impressive by Anonymous Coward · · Score: 0

      Don't be so fucking cynical. And it's ensure.

    6. Re:Very impressive by selan · · Score: 2

      Now what would really be amazing is if a search for 42 returned The Question :). And it looks like no one has bought the adword yet either. Anyone interested?

    7. Re:Very impressive by SocialWorm · · Score: 4, Funny

      One thing I'll never understand about Google, as my signature notes, is why the spellcheck keeps on trying to replace "the men who killed kennedy" with "the man who killed kennedy". Am I missing something grammatically here? Do only singular nouns kill?

      Oddly, this occurs only for the full prase "the men who." "The men" or "men who" will not cause google to suggest "man"

      Equally intriquing, the phrase "The WHO killed kennedy" causes Google to point to Elvis as the assasin!
      http://www.google.com/search?hl=en&q=The +WHO+kille d+kennedy

      Maybe it's a conspiracy... :-D

      --
      My Blog: http://nic.dreamhost.com/
    8. Re:Very impressive by Anonymous Coward · · Score: 0

      die troll die.

    9. Re:Very impressive by prnz · · Score: 1

      Equally intriquing, the phrase "The WHO killed kennedy" causes Google to point to Elvis as the assasin!
      http://www.google.com/search?hl=en&q=The+WHO+kille d+kennedy

      Maybe it's a conspiracy... :-D


      Elvis is just a patsy. The real mind behind the conspiracy is obviously Roger Daltrey. :-)

      Paul

    10. Re:Very impressive by Anonymous Coward · · Score: 0

      Or Assure

    11. Re:Very impressive by poemofatic · · Score: 3, Interesting

      because their "spell check" is not a dictrionary, but the web itself.

      Conceivably, if a majority of indexed webpages began using "pron" then the next time you type "porn" google will ask

      did you mean "pron"?

      --

      When in doubt, have a man come through a door with a gun in his hand.

    12. Re:Very impressive by Anonymous Coward · · Score: 0

      Your original search: hhgtg.txt was misspelled and returned 0 results.
      The corrected search: hhgttg.txt was done instead and the results appear below.

    13. Re:Very impressive by osolemirnix · · Score: 2
      It would be interesting to know wether they apply their dictionary while indexing. In that case, your search term "QuantaBot" would never yield any search results.

      Have you tried creating a web page with the term "QuantaBot" in title and/or body and then submitting it to Google? If it doesn't show up a week later in the search results that would prove they classify the term as a typo while indexing, which would be a fundamentally flawed approach IMHO, since it would limit search terms to their dictionary.
      Furthermore it would be interesting to know what happens when the term only shows up once on your page (more likely to be a typo), versus several times and in title/keywords META tag (evidently a new word and no typo). Would they dynamically extend their dictionary with new words (e.g. if it shows up on several different pages, it's considered a true new word and gets added)?

      Hey Taco, how about an interview with one of the Google lead tech developers, to answer all those geek questions, hmm?

      --

      Idempotent operation: Like MS software, wether you run it once or often, that doesn't make it any better.
    14. Re:Very impressive by Part`A · · Score: 1

      They determine how words should be spelt according is what's out there, i.e. they form a dictionary based on the contents of the web. This allows us to search in just about any language.

  23. Censored? by poot_rootbeer · · Score: 4, Insightful

    How can anything that happened here be construed as censorship?

    AdWords are for ads, not poetry. Google has every right to maintain an advertising system that maximises advertising effectiveness and revenue.

    If Google wants to set up a system for serving targetted poetry, they will do so.

    1. Re:Censored? by billnapier · · Score: 1

      Yawn... Another /. knee-jerk reaction to not reading the article. The guy posting the poetry got an automated message because nobody was clicking on his ads! Helps to read the story before posting a response (or submitting the story, for that matter. Or posting the story, you hear my taco?)

    2. Re:Censored? by Louis_Wu · · Score: 1, Flamebait
      How can anything that happened here be construed as censorship?
      It's the "New-Speak". Anytime someone is told "You can't say that", it's called Censorship!!!! (Cue ominous music, announcer speaks: 'Run for the hills. Hoard food. Kiss your children goodbye. The world ends now.' Pictures of panic in the background; in fact, the scene is the Orcs rampaging through Hobbitown in Frodo's water-mirror-vision, LoTR: Fellowship of The Ring. <breathe> )

      It doesn't matter whether it's some kids yelling fire in a theater, or a reporter publishing the Top-Secret troop movements during a conflict/war/police-action, or library computers used by the community (whoops, that restriction is actually "responsible parenting"; with a whole community being the parents), if some perceived authority does something you don't like, label it as BAD (images of starving children &/or elderly, references to Hitler/Nazis, etc.) and proceed to press the perceived authority to change their horrible ways.

      Secret Decoder Ring: Restricting 1 is NOT censorship, restricting 2 IS censorship (but I would argue the only appropriate kind of censorship), restricting 3 IS censorship.

    3. Re:Censored? by Anonymous Coward · · Score: 1, Informative

      How can anything that happened here be construed as censorship?

      First let's examine what happened here. From the article:

      "My ads were then Disapproved and my campaigns were suspended."

      Which implies that Google later examined his ad and disapproved it.

      Now let's look at the definition of the word 'censor':

      "to examine in order to suppress or delete anything considered objectionable"

      I think it is reasonable to say he was censored by Google. The problem is that the media, and other extremists have overhyped the word.

    4. Re:Censored? by Anonymous Coward · · Score: 0

      > AdWords are for ads, not poetry. Google has every right to maintain an advertising system that maximises advertising effectiveness and revenue.

      Ohmygod. How stupid you are. Must sucks to be you.
      > If Google wants to set up a system for serving targetted poetry, they will do so.

      I'm out of (ad)words to express my feeling about such a dumb statment. Poetry. Art. Not business. What that guy did was a happening. A very profound one. There is a new media that changes a lot of thing. Artists are exploring it, right under your eyes, and the only thing you can say is "AdWords are for ads, not poetry". Fuck you, anything where human can express themselves is for poetry. That you got modded +4 Insightfull for that is just dramatic.

      Cheers,

      --fred

    5. Re:Censored? by Anonymous Coward · · Score: 0

      First let's examine what happened here. From the article:
      "My ads were then Disapproved and my campaigns were suspended."
      Which implies that Google later examined his ad and disapproved it.

      Now let's look at the definition of the word 'censor': "to examine in order to suppress or delete anything considered objectionable"


      You should also note that the sense of censor is really to remove erroneous, vulgar, obscene, or otherwise objectionable. The guy's "ads" were certainly erroneous, and Google is certainly within their rights to restrict the ads they sell. Doesn't make it a Federal case. I can't buy an ad in any major newspaper that claims the AOL masterminded the WTC attack in order to boost CNN ratings, either, but that doesn't mean my rights are being repressed

    6. Re:Censored? by PurpleFloyd · · Score: 2

      However, he was "censored" by an automated system measuring the clickthrough rates of his ads. There was no active decision to remove something objectionable: it was merely a mathematical formula that "decided" to remove his ad. There is no censorship going on here.

      --

      That's it. I'm no longer part of Team Sanity.
  24. Running Linux? - You aren't wanted at the Websites by ScottDB · · Score: 0
    This person's two websites are not accessable to everyone! I clicked on the two URLs posted at the top of the page, and this is what I received:

    You need IE8+ or Netscape12+ on Win3.1+ or IE9+ on Mac to access this site.

    What a load of crap!! Will people never learn that Micro$soft and Mac aren't the only OS's in the world!!

    ---
    (This .sig intentionally left blank.)

  25. Looks like the FSF has got a bit of work to do by flossie · · Score: 3, Insightful

    Keyword____Clicks/Day____$/Click_______Cost/Day

    free_________5700.0_______$1.33________$7,569.23
    freedom_________5.1______$0.37____________$1.88

  26. GeekWords by Rob+Kaper · · Score: 3, Funny

    Okay, I asked if he could see how stuff like "vi/emacs/joe/word/koffice" or "gnome/kde/fvwm" or "linux/windows/bsd" would rate. Let's end all those flamewars once and for all with a pretty accurate non-scientific popularity contest.

    Help me hope he'll put it on the page. :-)

    1. Re:GeekWords by Anonymous Coward · · Score: 1

      I am a *BSD user
      and I try hard to be brave
      That is a tall order
      *BSD's foot is in the grave.

      I tap at my toy keyboard
      and whistle a cheerful tune
      but keeping happy is so hard,
      *BSD will be dead soon.

      Each day I wake and softly sob
      Nightfall finds me crying
      Not only am I a zit faced slob
      but *BSD is dying.
  27. Personally by sielwolf · · Score: 1

    I've never looked or read any of the adword posts. It is just the same damn advert gibberish. Now instead of being a stupid animated gif or flash it's a piece of html (which is nice in a non-obtrusive way). I won't be surprised if any adblocker program figures out how to parse a page from *.google.com to remove said word ads.

    --
    What is music when you despise all sound?
  28. I Ain't No Poet by cscx · · Score: 0

    Broken IIS
    Quietly wanking admin
    Leaves hole for hacker

  29. I know what I like by charon_on_acheron · · Score: 2, Interesting

    As some uninformed person once said,
    "I may not know art, but I know what I like."

    And personally, I don't like the first "poem" listed.

    The first one says:
    Words aren't free anymore
    bicornuate-bicervical uterus
    one-eyed hemi-vagina
    www.unbehagen.com

    This is supposed to be a poem? Come on, it's childish gibberish at best, and at worst it is a verbal attack on women. And since it is is response to the keyword "symtom", what relevence is it?

    The second one says:
    Follow your dreams
    Did I just urinate ?
    Directly into the wind
    www.unbehagen.com

    Again, childish drivel, in response to the keyword "dream".

    the third one actually is redeeming:
    mary !!!
    I love you
    come back
    john

    While not great literature, very emotive. In response to "mary", by the way.

    And the last:
    don't ever do that again
    aaargh !
    are you mad ?
    ooops !!!

    This one is in response to the keyword "money". so while it isn't as tasteless as the first two, what relevence does it have?

    While I do support artistic expression, even the ones I find offensive or dimwitted, I also support the right of companies to limit their services as they see fit. If Google decides that these "poems" are offensive to their normal audience, they have the right to stop them. At least suspend them pending further review, and possibly see where the artist is going with it.

    If these "poems" (I can't even legitimately call them poems, so yes the quotes are needed.) contained racist comments, they would be pulled in the same way. Since a large number of people may find at least the first two offensive, Google can pull them if they like, or if their legal advisors deem it appropriate.

    I haven't read the whole page, just the top part, so I don't know where the porn ties into it, but this doesn't seem as big a deal as the submitter makes it out to be. If I searched for "dream" and got a link about peeing into the wind, I wouldn't be to impressed with the service.

    1. Re:I know what I like by Anonymous Coward · · Score: 0

      While I do support artistic expression, even the ones I find offensive or dimwitted, I also support the right of companies to limit their services as they see fit.

      Do you support music companies' right to limit their CD's as they see fit? If you do you are in the minority of /. readers. Wake up! Freedom is for individuals, not companies! Companies must bow to the will of the all knowing 15 year old hacker/cracker/pirate/poet!

    2. Re:I know what I like by david+duncan+scott · · Score: 2
      at worst it is a verbal attack on women

      Because it uses the names of portions of the female anatomy? If I said "paw" and "muzzle", would you consider that a possible attack on dogs?

      I'm not saying I like the work, but what the hell...

      --

      This next song is very sad. Please clap along. -- Robin Zander

    3. Re:I know what I like by charon_on_acheron · · Score: 1

      That is why I said that "at worst" it is a "verbal attack".

      Look at some of the very innocently written comments that the militant feminists say attack women, or the militant african-americans say attack minorities, or the militant anyone says attack their group.

      bicornuate-bicervical uterus
      one-eyed hemi-vagina

      The last word, hemi-vagina, could easily be construed as meaning to cut women apart, since "hemi-" means "half". So the word means to cut a woman's vagina in half. And since the vagina is the core of a woman, it really is saying to cut women in half, they are only worth half anyway. This isn't my interpretation, but it is a possible interpretation. And don't even ask what "one-eyed" means, or could mean.

      And as a possible attack on dogs, no "paw" doesn't have bad connotations, but "muzzle" surely can bring to mind a poor, helpless dog with a man-made cage over it's face, preventing it from eating or communicating with it's fellow dogs. While "muzzle" is the correct word for a dog's snout, it's also the word for the harness that goes over it, and so someone from PETA may be offended by the reference.

      More importantly though, the "poem" didn't just say vagina, it said hemi-vagina, as I stated above. So in a poem about a dog, the word "tail" isn't bad, but that same person from PETA might be upset about the term "bob-tail", which refers to the custom of cutting off a dog's tail for asthetic purposes.

      Again, it isn't something that everyone would be offended by, or even a have a mental connection between, but some will.

      (As a disclaimer, I referred to PETA simply because the prior post mentioned dogs. This is not meant as a opinion piece about the values, beliefs, or actions of the organization or its members.)

    4. Re:I know what I like by charon_on_acheron · · Score: 1

      Man, that first sentence almost got me. Good thing I read the rest before responding. ;^)

      And for the record, pardon the pun, YES, I do "support music companies' right to limit their CD's as they see fit".

      I also support the right of Ford to put the accelerator in the trunk, as a means to lower the chance of a high-speed crash.

      And I support McDonald's right to serve their hot coffee in a glass glass, rather than a foam cup, and then when their customers say, "Ouch, that's hot!" the whole crew can look at them, and say "No shit Sherlock. It's hot coffee."

      By the way, did anyone else grow up using the terms "glass glass" and "plastic glass" to differentiate the two? I mean, "foam cup" and "ceramic mug" both make sense, but I can't type "glass glass" without thinking how idiotic it actually looks, even though it is correct.

    5. Re:I know what I like by Greedo · · Score: 1

      If you were planning on getting as many Troll posts as possible, congrats. Where to start?

      This is supposed to be a poem? Come on, it's childish gibberish at best, ...

      I suppose the works of James Joyce, Lewis Carroll, Dr. Seuss and countless others fall into the same boat?

      While I do support artistic expression, even the ones I find offensive or dimwitted, I also support the right of companies to limit their services as they see fit.

      Actually, the only meaningful comment in your post. Yes, Google has the right to stop displaying his ads/poetry. Of course, it has nothing to do with the artistic expression the author was expressing ... Google ads are for ads, and their system (automatically or manually) rejected his postings. When Google writes an automated art recognition system (hopefully they'll sell you a license), things might change.

      At least suspend them pending further review, and possibly see where the artist is going with it.

      "Yeah ... hello? Will? Bob, your agent here. I've been looking over the first few pages of this new play of yours, what's it called again? ... Hamlet. I must say, kinda dark don't you think? This mopey kid, wandering around ... uncles killing brothers and marrying their wives ... this lame ghost conceit to move the plot along. I have to say, I think you're losing your edge a bit, Billy. Not sure where you're going with this. The publishers think you should take a break for a while, maybe a nice Norweigian cruise or something, eh? ... No, no ... we'll call *you*. Yeah ... buh-bye."

      Since a large number of people may find at least the first two offensive ...

      Oh my god! They used the word vagina! Call the police! Get a grip, bud.

      I haven't read the whole page, just the top part, ...

      No comment.

      If I searched for "dream" and got a link about peeing into the wind, I wouldn't be to impressed with the service.

      Depends on the kinds of dreams you have, I suppose.

      --
      Tuus crepidae innexilis sunt.
    6. Re:I know what I like by charon_on_acheron · · Score: 2

      Actually, I wasn't trolling at all, just writing about my impression of the poetry campaign. And please don't put Dr Suess at the same level as this Christophe Bruno fellow.

      "When Google writes an automated art recognition system (hopefully they'll sell you a license), "
      OK, this one took me a while to get. I forgot about the opening line of my original post. Good one.

      And I doubt that Shakespeare had an agent named Bob. But your comparison aside, what if a similar "poem" had seemed racist. What if it had the dreaded 'N' word? Google would disable it, at least to prevent a lawsuit. If they then contact the person writing the poetry, and find that it is a black man trying to fight racism by shining a light on it, they could re-enable it. Nothing about what editors and publishers consider to be profitable, but what Google considers to be appropriate and non-sue-able, as well as profitable and beneficial to their Adwords service.

      Yeah, the word vagina may not offend you, but it does offend some people. Particularly those who wish all the vaginas could be removed and stored in the closet, far from view or touch. But as I stated in another response, it isn't just the word "vagina", it is "hemi-vagina". It still doesn't offend me, but not everyone is as open minded as myself. Some would see it as a message to cut up women, which obviously would only offend a small number of people.

      And I should have read the whole page, but I thougt it would as over-done as the top. How was I to know it mainly consisted of two charts, and commentary on the relative worth of sex over Jesus. But when I finally got through the "Google doesn't like my poetry" section, and saw that I was only half done with the page, I decided to to write my post on my impressions up to that point.

      Anyway, glad to see that you agree that companies have the right to some self-determination, automated or otherwise.

      And if your dreams include peeing into the wind, I won't stand in your way. But I won't stand behind you either.

    7. Re:I know what I like by Gorobei · · Score: 2

      Hello, little bitch,
      I want to paw your young skin.
      It's safe, I'm muzzled!

      -- Evil Dog Poetry Society ($642.37 on Google)

    8. Re:I know what I like by benjymous · · Score: 1

      That reminds me of the bar in my University halls in my first year, that insisted on the name "skiff" for the plastic pint "glasses" that beer was served in.

      And there was me thinking a skiff was a boat.

      I'll tell you, getting served beer in a real glass after a couple of years of the plastic monstrocities makes you really appreciate being in a proper pub :o)

      --
      Help me! I'm turning into a grapefruit!
  30. Haiku by gnovos · · Score: 5, Funny

    Creative poet,
    writes poor quality poems.
    Google dissaproves.

    --
    "Your superior intellect is no match for our puny weapons!"
  31. Those with fame but no fortune... by mossmann · · Score: 1

    may not be able to afford their own name.

  32. Re:heh stats [Pedantic] by Nyarly · · Score: 1
    gay + sex ($2,239.56 + $3,836.79) is worth $6076.35 a day.

    Um, since I assume you mean to be computing the value of the phrase "gay sex," I think you need to be re-examining your methodology. The phrase "gay sex" would be the intersection of "gay" and "sex," rather than their sum. From what we're told, we have no way of computing their intersection (and therefore, not even what the value of their union is...).

    Besides, I think it's pretty obvious therefore that John Lennon would rank higher that Jesus, but what about Thrill Kill Kult?

    --
    IP is just rude.
    Is there any torture so subl
  33. Summary / Not Censorship / Google Rules by tswinzig · · Score: 5, Interesting

    The main rules of this new world are not ethic rules. As you can read in the emails I received, my happening has been censored by Google not for moral reasons but for economic ones.

    Google provides their adword service so that related topics can be displayed next to real live search results. Making sure the ads returned are related to the search performed makes sense for google, its users, and its adword advertisers.

    This guy wants to force unrelated poetry into your view instead. As a result, no one was clicking on his adword because it wasn't related to their search, and google's automatic ranking system lowered his ads due to the very low click-through rate. The guy could keep his ads on google, they just would very rarely be displayed due to their not being related to the searches.

    A self-correcting system that makes sense.

    Google rules.

    I don't agree with the reasons why I was censored. I believe that the censorship rules of Google are not in accordance with the power and the importance of the tool they have created.

    But it's NOT censorship! (Even ignoring for a moment that 'censorship' is really only when THE GOVERNMENT prevents you from saying something, not a PRIVATE COMPANY!)

    Such a tool should be used more freely and should be self-regulated.

    How the fuck could google be "self-regulated," since mySELF doesn't have control over google?

    They are a private company, not your personal tool for serving poetry.

    --

    "And like that ... he's gone."
    1. Re:Summary / Not Censorship / Google Rules by Dephex+Twin · · Score: 2
      They are a private company, not your personal tool for serving poetry.


      I agree. Imagine if this was a common and popular thing to do. You run a search, and come up with a whole bunch of irrelevant crap. Yeah, maybe it's fun when there's just one ad and you didn't expect it. But it would quickly be a major nuisance, and would make Google a worse site as a result.

      Maybe if I search for "poetry" or "happenings" or something along those lines, then poetry like that could come up. That is fine, as I am actually looking for poetry.

      mark
      --

      If you want to make an apple pie from scratch, you must first create the universe. -- Carl Sagan
    2. Re:Summary / Not Censorship / Google Rules by frank_adrian314159 · · Score: 2
      Even ignoring for a moment that 'censorship' is really only when THE GOVERNMENT prevents you from saying something, not a PRIVATE COMPANY!

      Look it up in a dictionary before you say something like this.

      American Heritage Dictionary, 4'th Ed.:
      censorship -- The act, process, or practice of censoring.
      censor -- To examine and expurgate.

      In fact, all of the dictionaries on dictionary.com have governmental review as an aside or example only. The act of censorship may be undertaken by any individual or entity with the power to halt publication - not just the government.

      --
      That is all.
    3. Re:Summary / Not Censorship / Google Rules by Anonymous Coward · · Score: 0

      I agree with the most of the opinion you express, but you are wrong about the word censor.

      Used as a verb, censor means "to examine in order to suppress or delete anything considered objectionable".

      This has absolutely nothing to do with the government, etc.

      In fairness, the author does seem to be using the word rather loosely, and should point out that Google isn't trying to shut him up, keep him from expressing him, or anything else silly, however, Google did in fact censor him... on Google.

    4. Re:Summary / Not Censorship / Google Rules by flimflam · · Score: 2

      Actually it is censorship. That doesn't make it evil, neccessarily. It doesn't matter who (or what) is doing the censoring, it's still censorship. If I cross out all of the pictures of ducks from my child's books, that's still censorship.

      So, in this case, it doesn't matter what justification there is for what google is doing, or even if it is automated. It is still correct to refer to what happened as censorship.

      --
      -- It only takes 20 minutes for a liberal to become a conservative thanks to our new outpatient surgical procedure!
    5. Re:Summary / Not Censorship / Google Rules by tswinzig · · Score: 2

      The act of censorship may be undertaken by any individual or entity with the power to halt publication - not just the government.

      This is the typical response from someone who doesn't really understand the word "censorship."

      Unless the government is doing the censoring, you will always have many ways to publish your opinion. Just because e.g. the editor of Time magazine decides not to print your message doesn't mean you've been CENSORED!

      --

      "And like that ... he's gone."
    6. Re:Summary / Not Censorship / Google Rules by tswinzig · · Score: 2

      Actually it is censorship.

      Actually it isn't. This guy's poetry is still viewable on his webserver, or any other place he chooses to post it. Only the government has the power to truly censor your opinions. And they can do this through the threat of force. Google can not use the threat of force, AFAIK.

      --

      "And like that ... he's gone."
    7. Re:Summary / Not Censorship / Google Rules by jesser · · Score: 1

      Agreed. If you want to run untargetable ads, put them in a place that generally carries untargeted ads (metafilter, fuckedcompany, etc). Don't try to put them in a space reserved for targeted ads and then complain when your ad is removed.

      --
      The shareholder is always right.
    8. Re:Summary / Not Censorship / Google Rules by Permission+Denied · · Score: 1
      Look it up in a dictionary before you say something like this.

      The dictionary will never give you a true understanding of the word. The word "censorship" comes from the French censure (feminine noun), which means exactly censorship by the government in modern French. My point is that this requires more research than a simple look into a dictionary of modern English.

      The earliest definition of the word which I can find is in the Dictionnaire de L'Académie française, from 1694. Interestingly enough, in that dictionary, the word means "correction, reprehension" (example given: Je soûmets mes escrits & mes actions à vostre censure. subir la censure de quelqu'un. souffrir la censure. s'exposer à la censure).

      In the 1798 version of the dictionary, they have the same definition, except they give an alternate definition of "ecclesiastical" censorship. I'm not sure what the Academy's political/ideological views were at the time, but from the dictionary, I get the impression that they were more loyalist (contrasted, for example, with Diderot and d'Alembert, who were writing only a little earlier).

      By the 1835 version, they have multiple definitions, saying the specific meaning of the word is censorship by the government, with a "more ordinary" definition of correction, répréhension.

      Interesting stuff. I'm eager for someone more versed in linguistics and etymology to correct me (je me soumets à votre censure!).

    9. Re:Summary / Not Censorship / Google Rules by Permission+Denied · · Score: 1
      Hate to reply to my own comment, but after some more research, it appears that the word is originally related to the Latin censura, which the dictionary tells me means "judgment" (or "judgement," depending on your take on the issue) (and my Latin sucks, so I can't research this issue further).

      In any case, it appears the evidence points to the hypothesis that "censorship" does not specifically mean "censorship by the government" unless (a) you're extremely pedantic and (b) you follow one very specific derivation of the word and ignore all nuances and alternatives.

    10. Re:Summary / Not Censorship / Google Rules by beme · · Score: 1

      Just because you _can_ publish your opinion doesn't mean you've not been censored. Granted, the most common use of the word censorship probably relates to suppressive control exercised by a government, but the beauty of the English language lies in its flexibility. Given that the guy is a 'poet,' I wouldn't doubt that he used the word censorship precisely for the emotional response it generates. ('Course, maybe not.. I didn't find his poetry all that great.. I guess it must be _really_ good since I don't get it). You need to look at all of the definitions in the dictionary (and in more than one dictionary, really), before you can authoritatively claim that a word means one thing and nothing else.

      --

      -beme
      1971
    11. Re:Summary / Not Censorship / Google Rules by flimflam · · Score: 2

      OK, this is getting kind of pedantic now, but whether or not his poetry is still viewable or who it is that is doing the censoring it irrelevant. I hate it when people quote dictionary definitions at me, but since this is really an argument about the meaning of a word I think it's appropriate:

      tr.v. censored, censoring, censors To examine and expurgate.

      (That's from the American Heritage Dictionary. The definition from Webster's Collegiate Dictionary is: to examine in order to suppress or delete anything considered objectionable).

      Censorship is defined as:

      1. The act, process, or practice of censoring.

      Note that the entity performing the censorship is not relevant to the definition, nor is the potential use of force. Now, censorship by a private entity may not be as objectionable as censorship by a government entity, but it's still censorship.

      This concludes my participation in this thread.

      --
      -- It only takes 20 minutes for a liberal to become a conservative thanks to our new outpatient surgical procedure!
  34. Intentional deception by RollingThunder · · Score: 2
    Yes, he's so bloody witty, in how he tries to intentionally ruin a good search engine.

    Think I'm joking? His own words describe it:

    In addition, I like imagining that somebody looking for something is suddenly projected into a completely different area. You look for "virgin Mary" and you end up on a site about symptoms and net art !

    Well, tough for you. The site is a tool for searching, not for your grandstanding at their expense.
    1. Re:Intentional deception by ethereal · · Score: 1

      Hang on - he's only distorting the targetted ads, not the real search results, right? So in the worst case he's ruining the market for advertising on Google, but he's not harming the actual search results.

      --

      Your right to not believe: Americans United for Separation of Church and

  35. Too bad by SonicRED · · Score: 0, Flamebait

    Those poems sucked worse than anything I've ever read ever.

  36. Scary.... by pwagland · · Score: 2
    free 5700.0 $1.33 $7,569.23
    freedom 5.1 $0.37 $1.88

    Which just goes to show the problems with the whole "open software" movement. People actually care about what is gratis not vrij.

    I.e. They do not care about the freedom of things, just the prive of things. :-(

    1. Re:Scary.... by Anonymous Coward · · Score: 0
    2. Re:Scary.... by Anonymous Coward · · Score: 0

      Freedom is a noun while free can be used as an adjective. Just that...

    3. Re:Scary.... by lkaos · · Score: 2

      Ahh, it would take a geek to think this :) (don't feel bad, my initial reaction was the same)

      I am sure most commonly phrase in regards to the word "free" is likely to be "free sex," not "free software."

      Have to think like a regular person for a minute to see that one :)

      Free sex better than free software? I dunno, that O(1) scheduler is pretty sexy...

      --
      int func(int a);
      func((b += 3, b));
  37. What if Microsoft did this? by Anonymous Coward · · Score: 0

    I bet there would be articles about how Microsoft is using its monopoly powers to dictate how people write their webpages and to crush competition and suppress free speech.

  38. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  39. Wow... by CyberDruid · · Score: 2
    ...you did understand the joke, right? I mean normally I wouldn't ask since it is so mind-numbingly obvious, but I see no hint of sarcasm in your post...

    If not, perhaps you should check out the requirements again. Also, check out his other poetry site. The error message is actually quite cool.

    --

    Opinions stated are mine and do not reflect those of the Illuminati

  40. a few comments by jd142 · · Score: 5, Insightful

    The thing that strikes me most is how different this is from advertising on tv and radio. On tv, the ad rate is based on how many people watch the show, what its rating is. An ad during a popular prime-time show costs more money than an ad at 3 in the morning. But the tv companies don't care what you put in your ad. They are selling you one shot at reaching your audience. If you blow it, they don't care. They only time they care is if you try to show something like an ad from adbusters that might actually suggest that people not spend money they don't have on crap they don't need. But if you want to be silly, so what?

    Because google gets paid not by the number of people that see the ad but by the number of people that follow it, their concern is with getting people to click the ad.

    If google were to sell ads like tv (and who is to say they shouldn't), they would charge based on the number of searches you want to be linked to. If there are 1,000,000 searches on "soda pop" a day, then charge every one who wants an ad to show up then $100, and it is up to you to make your ad work within their guidelines.

    In some ways, this makes more sense. Within the rules for google's text ads, why should they take the risk that your marketing drones can get out a decent ad. Because that is the risk they are assuming now. And that's why there is this automated system that checks click throughs.

    From a business perspective, you want to accept as little risk as possible, especially for things you can't control.

    The flip side of this coin is that google doesn't want the value of their ads to drop. No one who has been on the net for more than 5 minutes pays attention to the hit the monkey ads or the ads that rotate around slashdot. Why? Because they are often random and have little relationship to the page we are visiting or the reason for our visit. At least that's how it seems to me. I certainly don't visit /. to find news about InterSystems. But people who visit google are there looking for something.

    So maybe google wants to make sure that the ads are relevant because it doesn't want to accept the risk that its ads will considered worthless, thus dropping the price they can charge for them.

    Again, this is the reverse of the way it works on tv. Advertisers will drop a show because they don't want to be associated with its message. Look at the companies that pulled advertisements from Ellen because she came out. But when was the last time you heard of a show not accepting a willing advertiser with cash money? Besides the adbuster ads of course.

    With google, we get the reverse. It's like having UPN saying no ads for depends diapers during Buffy:TVS because the ads are unrelated to the show and the ads will cause the value of the show to drop. They don't care if you think that a lot of young people will rush out and buy depends. As long as your check clears.

    Is it right? FIIK. It's a balancing act between losing your good name and generating revenue efficiently.

    1. Re:a few comments by cascino · · Score: 1

      It's a balancing act between losing your good name and generating revenue efficiently.
      I think you meant to say "between keeping your good name and generating revenue efficiently" - otherwise I'd say there'd be little to "balance" ;).

    2. Re:a few comments by osolemirnix · · Score: 2
      So maybe google wants to make sure that the ads are relevant because it doesn't want to accept the risk that its ads will considered worthless, thus dropping the price they can charge for them.

      And maybe it's even simpler. They charge per click-thru. Higher click-thru == more money. Of course they have an interest to keep the click-thru rate high.

      I would say that the conclusion "higher click-thru rate" == higher search relevance is debatable (if not false), so it's not necessarily an incentive for Google. But the money certainly is and they can place only so many ads on a page (only the first results page really counts). It makes a lot of sense to just keep the ads that generate a minimum of cash.

      --

      Idempotent operation: Like MS software, wether you run it once or often, that doesn't make it any better.
  41. Re:heh stats [Pedantic] by Anonymous Coward · · Score: 1, Interesting

    Since I'm bored and have an adwords account already, I checked for the cost of this phrase. Result: $300/day. Meanwhile, "straight sex" results in $12/day....

  42. The Google Effect(tm) by Da+Schmiz · · Score: 3, Interesting
    The most interesting thing in the article (IMHO) was this quote:
    Right now, we may not realize the importance of this fact because the web is not such a big part of our existence. But imagine the day when a search engine will rule the whole textual content of the web, in which the memory of mankind will be stored.Think of the power in their hands.
    What would happen if Google became a search engine monopoly, able to influence what content was seen and what was missed?

    What if Microsoft bought Google? Or, a scarier thought: What if Google became the next Evil Empire?

    --

    "Anything is better than IE, and you can quote me on that." -- Wil Wheaton.

    1. Re:The Google Effect(tm) by Anonymous Coward · · Score: 0

      What if I farted, causing a chain reaction in the atmosphere, which caused a tornado right above you and you died?

      What ifs are stupid, your post is almost as pointless as this reply.

    2. Re:The Google Effect(tm) by Miniluv · · Score: 1
      Ok, explain to us all just how this works again. Google doesn't control the content of websites, just whether searches reach them or not. Somehow this gives them control over the net?


      There are literally dozens of other search engines, both specialized and general, to which hundreds of thousands of queries are directed every day. Not everyone slavishly worships Google.


      Google cannot "take control" of a medium over which, fundamentally, they have no leverage. They are intimately aware of the fact that they are about 2 emails away from losing 100% of their marketshare if they ever slip up as the leading search engine. The moment word gets around that Google is selectively not returning search results people will flock to Yahoo!, Altavista, HotBot, and so on.


      So please, continue spreading Fear, Uncertainty and Doubt, but next time, try showing at least the tiniest bit of intelligence before quoting pathetic artists and their doom and gloom projections for the interweb.

  43. "free" "sex" costs $10,000...? by Corporate+Drone · · Score: 1
    Wait a minute... if I click on the AdWord that comes up on a search for "free", someone pays $7000, and on a search for "sex", $3000?

    hmm... looks like I found something to do during that 4/21 slashdot comment boycott!

    --
    mmm... yeah... You see, we're putting the cover sheets on all TPS reports now before they go out...
    1. Re:"free" "sex" costs $10,000...? by TheOnlyCoolTim · · Score: 2

      Nope.

      When you click on the ad someone pays $0.05 or so.

      The $10,000 and $3,000 figures are for EVERYONE they expect will click that ad in one day.

      Tim

      --
      Omnia vestra castrorum habetur nobis.
  44. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  45. Purple Cow by finny · · Score: 3, Funny

    I never saw her Google Ads;
    I never hope to see Any;
    But I can Tell you, Anyhow,
    Her poetry's not worth a penny.

  46. Google is priceless by flossie · · Score: 1
    They won't let you use it. Nor will they let you link back to google

    "Google" is not allowed to appear on headline

    The URL should not link to Google

  47. Re:Running Linux? - You aren't wanted at the Websi by Anonymous Coward · · Score: 0

    simple. a complete moron wrote the webpage..

    be sure to let everyone know that the authors of the webpages are complete Luzers and idiots.

  48. Not 'censorship', as such. by Nykkel · · Score: 1

    Seemed like the person who put up the 'poetry' felt that Google was intentionally censoring him. Actually, they automatically disable keywords if those words are getting you less than 5 hits per 1000 times they are displayed.

    They mention this rule here.

    One of the messages he received from Google (and quoted on the web site) pointed this out.

    1. Re:Not 'censorship', as such. by aminorex · · Score: 2

      Yes. That's the point. It is market-driven
      censorship. The fact that it is done automatically
      just makes it all the more economically pure:
      It is the decision of a purely rational agent,
      which is otherwise a fiction of the mind of the
      economist.

      --
      -I like my women like I like my tea: green-
  49. free sex!!! by RelliK · · Score: 2

    this post costs $1.85 per click. These are the most popular words, apparently.

    --
    ___
    If you think big enough, you'll never have to do it.
    1. Re:free sex!!! by RelliK · · Score: 2

      looking at the table some more, the other popular (that is, expensive) words are gay, lesbian, anal, and self. I don't even want to attempt to put them into above sentence. Britney Spears, however, appears to quite cheap...

      --
      ___
      If you think big enough, you'll never have to do it.
  50. This is rather explicitly forbidden by Smack · · Score: 2

    From the adwords page:

    Relevancy: To ensure user interest and advertising success, all of your keywords must be relevant to your site or products. Furthermore, if you advertise a product or offer, you must link directly to the page on your site with that product or offer.

  51. another ad... by BobbyK · · Score: 1

    If you search for slashdot on google you get an "Google is hiring!" ad. Now that is targeted advertising.

    1. Re:another ad... by lkaos · · Score: 2

      So what does it mean that kuro5hin has no ad associated with it ;-)

      --
      int func(int a);
      func((b += 3, b));
  52. My Experience by DataSquid · · Score: 3, Informative

    I noticed this new 'pay for click' advertising format on Google during the whole Xenu.net thing and decided to give it a try. I figured it would maximize my exposure while keeping my costs low. It was basically nonesense ads to my personal website targeted to words like 'stupid, lazy, engineer, engineering, waterloo' and the like. No one would click I figured, and I'd get a vew thousand views before I got my campain canned.

    That's exactly what happened. My click-thru rate was too low and my ads stopped displaying. Never noticed that CTR clause when I was signing up, I figured I'd have a longer free ride. I still think it was a fun way to spend $5, (well, $5.70 with the price of all those clicks I got) and there's no one I'd rather give it to than Google.

    It's a shame about the CTR limit, it would be nice to have accessable, effective advertising like this. The cost of 'important' words is deterrent enough for joyriders like me.

    --

    DataSquid.net, a little about me.
    1. Re:My Experience by TheOnlyCoolTim · · Score: 2

      You could actually set a budget per day, so you could get a little exposure on the "important" words, until too many people clicked and the cash you budgetted ran out.

      Tim

      --
      Omnia vestra castrorum habetur nobis.
    2. Re:My Experience by DataSquid · · Score: 1

      Yup, but they'd still have to click. And if they're important words, they're less likely to. I tried that, and b'ored' got the most hits. It was like $.05PC, where as 'engineer' or 'engineering' was like $1.05 or something, and never got a click. And it's the CTR that gets counted, not your amount paid, so I don't think just spending more would help anyway. IIRC.

      --

      DataSquid.net, a little about me.
  53. Well Put by Chibi+Merrow · · Score: 1

    Another thing to think about, the author seems to be a bit upset that google won't let him post whatever he wants associated with whatever keyword he wishes... Well there's a good reason for that. A good example would be my kid brother last year putting "Nintendo" into a search engine and getting back a few hundred hits for porn sites. While I won't argue that porn site shouldn't be on the Internet (Hail Free Speech!), allowing anyone to associate themselves w/ a keyword on a search engine that has absolutely nothing to do w/ their site is not in the interest of a private company that would like to avoid lawsuits.

    Just my 2cp

    --
    Maxim: People cannot follow directions.
    Increases in truth directly with the length of time spent explaining them
    1. Re:Well Put by good-n-nappy · · Score: 1

      I'm not so sure about that. His ads weren't ultimately disapproved for being off-topic, but because they had low click-thru. So porn ads under Nintendo might be allowed if the kiddies are clicking.

      --
      Never underestimate the power of fiber.
    2. Re:Well Put by i0lanthe · · Score: 1

      Click-through isn't everything. :-) It sure looks like "porn ads under Nintendo" would still be disallowed for other reasons, such as lack of relevancy and failure to use appropriate keywords.

      Rules aren't everything either though... they're useless unless they are feasible to enforce. In the general case it would be difficult to automate a check for relevancy/appropriateness, much more difficult than checking click-through which requires no understanding of human language. (So of course irrelevant poetry would be reprimanded for the readily discernable symptom of irrelevancy: low click-through.)

      However, I think for a specific "irrelevant" topic, there would be a decent chance of understanding ads of that topic automatically and checking their relevancy to the query, even if, as you suggest, the Nintendo kiddies are clicking through. 'Cause then you're in "natural language understanding in a restricted domain" (where domain == pr0n), and your most pressing research issue is probably to figure out how much of the system you have to whitewash in order to get your papers accepted for publication.

      --
      "The Crystal Wind is the Storm, and the Storm is Data, and the Data is Life"
  54. Re:Sex=hentai? by PsiPsiStar · · Score: 2

    Try searching on hentai instead.
    :)

    --

    ___
    It's the end of my comment as I know it and I feel fine.
  55. Re: by Beckman · · Score: 1

    Ah!

  56. Re:Purple Cow -- helpful suggestion by david+duncan+scott · · Score: 2

    "Her poems aren't worth a penny" scans a little better (but that second line stumbles a bit).

    --

    This next song is very sad. Please clap along. -- Robin Zander

  57. *ponders* by RalphTWaP · · Score: 2

    This could get entertaining:

    If google were to add an interface to the cost-querying logic to the new Google APIs, not only would it likely end up on /. (the gods are right, must be Google time for the Taco); but, it might be entertaining to build a cost-calculating dictionary (rolling queries and freshness to stay below the access limit) that would show the cost of any given word in the lexicon.

    Useless, most likely, but definitely entertaining. Plus *grins* then from the usage statistics, you see the meta-data answering the following question: What words do people wonder about the value of

  58. So what you're telling me ... by ProfMoriarty · · Score: 1
    is that I don't want to have an ad like:


    Free + Gay + Sex ??? (7,569.23 + 2,239.56 + 3,836.79 = $13,645.58/day)

    --
    Karma? Karma? I don't need no stinkin' karma.
  59. Di Ney, Uni Ys, Micro Oft. All hail the almighty $ by yerricde · · Score: 1

    micro$oft

    The general pattern is searching for a word that symbolizes Mammon, except do a phrase search (surround with quotes) and replace the most accented 'S' with a space. Thus, you get results for "Di Ney", "Michael Ei Ner", "Uni Ys" GIF, "Micro Oft", "Expen Ive", "Make Money Fa T", "Cientology", "Indu Try", "Capitali M", "Dollar Igns", "Free Ca H", etc. However, you don't get any "Re Ults" for "Hilary Ro En". Yet.

    --
    Will I retire or break 10K?
  60. Re:*Deth is Dying!!! by Anonymous Coward · · Score: 0

    This is the funniest damn thing i've seen in a long damn time

  61. For those Unix users who can't see his website... by uigrad_2000 · · Score: 2
    disable javascript.

    It's used by that annoying redirect to /dev/null that he created.

    --
    Free unix account: freeshell.org
  62. Auction for words: Been done, sorta by Jay+L · · Score: 2

    Back in the days of Q-Link, when screen names were only 10 characters and there was no automatic recycling after six months, Q-Link would auction off a handful of used screen names to the highest bidder. We're only talking in the tens of dollars, but it was always interesting to see what screen names people were willing to PAY to get.

  63. great advertising ! by lawngnome · · Score: 1

    spend $5 on google and get your page slashdotted, wish I would have thought of it.

  64. (OT)"Censorship" and the government by yerricde · · Score: 1

    Even ignoring for a moment that 'censorship' is really only when THE GOVERNMENT prevents you from saying something, not a PRIVATE COMPANY!

    However, when the private company wields a government-enforced monopoly, any action by the private company that silences legitimate speech is no different from the same action by the government itself. Look at the case of Time Warner trying to erase the public memory of Speedy Gonzales by refusing to air cartoons starring SG and refusing further to license them at any price.

    (Google does not hold a monopoly on paid placement advertising, so this doesn't apply directly to the article.)

    --
    Will I retire or break 10K?
  65. Oh my.. by FIT_Entry1 · · Score: 1

    A 'happening' on the net. I feel so ... enriched
    *yawn*
    now where did I put that black turtle neck and fake Eurotrash accent?

  66. Reminds me of Adbusters trying to get TV airtime by jbn-o · · Score: 1

    The difficulty of getting non-traditional information in ad spots reminds me of AdBusters trying to get TV airtime for their Uncommercials because they're both having trouble getting non-traditional spots in ad slots and they both bring public awareness to their trouble.

  67. And the Most expensive word per day is... by sgtsanity · · Score: 1

    Drumroll please... "Free"! Ironic, isn't it?

  68. The price of words : towards a generalized semant by What'sInAName · · Score: 2, Funny
    My favorite part of his web page...

    The price of words : towards a generalized semantic capitalism


    Man, I want 0.25 of an ounce of what this guy's been smoking.

    Still, I suppose it takes all types. I'm a mathematician, and while I think this guy's language is full of BS, anyone who isn't in mathematics reading one of my papers would probably feel the same about my writing.

  69. i can see google being flooded with these now, by fatgraham · · Score: 1

    any geeks with money are gonna be throwing haikus everywhere...

    google reaches more
    geeks meet art
    no more money

  70. On Kuro5hin, We Rely On This. by LionKimbro · · Score: 5, Interesting

    Over at Kuro5hin, the site is pretty much paid for by user placed ads.

    The difference between user text ads and corporate ads is amazing. There is a lot of fun in the top-left corner of the screen, where the ads sit. You can also comment on most ads (there is an option to prohibit commenting, but it is rarely used), as if they were stories.

    We Kuro5hin-ers are quite happy with our ad system.

    1. Re:On Kuro5hin, We Rely On This. by cshor · · Score: 2, Interesting

      Over at Kuro5hin, the site is pretty much paid for by user placed ads.

      They do that at fark.com, too.

  71. Exactly... by Alkaiser · · Score: 3, Insightful

    How the hell were any of those snippets considered "poetry"?! I'll let haiku go because it has a highly restricted form, but it ain't a poem if it doesn't rhyme...you're just not trying at that point. I mean, heck most poetry is just BS anyway...if you're not going to even try to make it rhyme, I'll just read the nutritional info on my cereal box.

    Modern art is bull.

    "Artists", formerly called

    "Strange mental patients". =)

    --
    Netjak.com independent reviews of domestic & import video ga
    1. Re:Exactly... by mabinogi · · Score: 1

      but it ain't a poem if it doesn't rhyme

      Did you study any english at all in school? (and I'm not talking about your use of ain't)

      --
      Advanced users are users too!
    2. Re:Exactly... by Anonymous Coward · · Score: 0

      I believe a poem is constructed mainly to reproduce an emotion in the reader, where prose reproduces an idea. It's sort of a left brain/right brain thing.

      This is why most "haikus" aren't really haikus. They fit the restrictions but are not poetic.

      but yeah, modern art is bull.

  72. Are you insane? by Inoshiro · · Score: 2

    "Because google gets paid not by the number of people that see the ad but by the number of people that follow it, their concern is with getting people to click the ad."

    Using click-throughs as a metric has been debunked over and over and over and over. It's not about having people click links, it's about getting a message across to your target audience. When I see a Pesi commercial on TV, I don't run out to buy more. But I might think, "yea -- Pepsi is good" (depending on the content -- I don't like Britney :p).

    Click throughs ignore people who see an ad and check into it later, people who feel better about consuming what the ad is promoting and will also consume more later, and much more.

    Don't push clickthroughs as a metric. That dilutes your ad promotion power to first time and curious people. Those people aren't a solid return customer metric upon which to base any sort of business.

    --
    --
    Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
    1. Re:Are you insane? by jd142 · · Score: 2
      Using click-throughs as a metric has been debunked over and over and over and over.

      That may very well be. But I'm going by the article's statements and the letter that the article quoted from google. If you read the article, you may remember this quote from a letter sent to the author by google:


      "Hello.
      I am the automated performance monitor for Google AdWords Select. My job is to keep average clickthrough rates at a high level, so that users can consistently count on AdWords ads to help them find products and services.
      The last 1,000 ad impressions I served to your campaign(s) received fewer than five clicks. When I see results like this, I significantly reduce the rate at which I show the ads so you can make changes to improve performance.
      ( ... )
      Sincerely,
      The Google AdWords Automated Performance Monitor" i>


      And from the article itself: Prices are determined according to the number of search requests and an average Cost-Per-Click.


      Now I may be insane. And google may be insane. The author of the article may have completely lied about the contents of the letter he received. But I'm responding to what the article said.


      And in fact, that's partly my point. Click throughs may not be the best way for google to charge. Why not charge by the number of times your ad is displayed? They certainly have the technology to do that. My theory, based on the letter the author received from google, is that google uses click throughs to guage how appropriate the ad is to the search the user conducted. The type of ads, I think, that google wants are those ads that are informative and answer the users question. In otherwords, useful ads. Do you remember the old Obsession cologne ads or Barney's Plow King commercial that parodied them? That commercial grabbed your attention. It made you remeber the product. But if you want to know about cologne or you want to know about getting your drive plowed, they are useless. On the other hand, check out a car commercial. On most of them you'll learn the warranty, the features, and maybe even the mpg. That's an informative ad if you are in the market for a car. I believe that what google wants are ads that are more like car commercials, informative, and less like Barney's Plow King commercial.


      As for click throughs, they may not be the best metric for web ads. The best metric would be far too intrusive. There would be a way to track what ads you saw and then what products you purchased in the next month. Since that information would be linked to me specifically, or at least my computer, I would find that very intrusive. As it is now, Pepsi has to put out a new ad, let's say Britney and Christina Aguilera singing a duet. This commercial tells you nothing about Pepsi except it is a drink. But if sales go up in the next month, then Pepsi can hypothesize that perhaps the B/C duet helped sales. Or simply a new campaign re-invigorated the drink, like slapping a #1 on a comic to temprorarily boost sales. Neilsen ratings can tell us that 15 million people were watching the show the ad appeared in. What I kind of suggested in my original post was that google could use the number of searches, say 20 million searches for "used cars" as a way of getting a rating for the ad. That leaves the job for the ads success on the marketing department of the company placing the ad. Which was what I suggested.


      I'll say it again. The reason I think they don't do that is not necessarily because they think the clickthroughs are a good metric (a metric for what, exactly?) but because they think clickthroughs are a way to tell how informative an ad is.


      An example: let's say you search for "snow removal rates". You see two ads: Barney's which is in black and white, has a globe breaking while a woman sings. Homer's has the Mr. Plow logo, a phone number and the fact that he is licensed and bonded (yes, I know he really wasn't, please play along). The theory I think google is working under is that give a choice, people will click the ad that they think will lead them to the answer they want. And that is probably a reasonable assumption. Unless you are bored, if you want information you are probably more likely to follow the link that will get you that information. And google wants to have ads that are useful and will give you what you want. So from their perspective, they think clickthroughs are a good metric for measuring people's attitudes abot the usefulness of a link.


      And this is probably getting longer than the attention span of most slashdot readers, so I'll stop with a summary: Read the article, because your response seems to indicate you didn't. I think google wants useful ads, and they measure usefulness by the amount of clicks an ad gets under the assumption that people click links they think will lead them to the information they want.


      Oh, yeah, and don't forget call Mr. Plow, that's my name, that name again is Mr. Plow. ;)

    2. Re:Are you insane? by daviddennis · · Score: 2
      If you are doing a branding campaign to associate Pepsi with good stuff, in such a way that I will buby Pepsi the next time I visit the store, you are correct.

      But if I buy ads for my creativesdates.tv online dating site, the only thing that matters is how many people will click on it. I don't expect them to remember the URL from session to session. I just expect them to click.

      It's fundementally the difference between direct response marketing and regular TV ads. With direct response marketing, the percentage who answered the ad is the result. Period.

      And I think that's true of most online advertising , too.

      D

  73. meta tags here i come by greymond · · Score: 1

    after seeing the list at the bottom im putting "free" "gay" "sex" FIRST in my tags and resubmitting to google then i got to make sure all my ads have those words in there also - those are some mighty nice numbers of clicks no wonder porn sites do so well.

    1. Re:meta tags here i come by slardy · · Score: 1

      Does Google even look at your meta tags? I think that the only way Google indexes your pages into their database is by reading the acctuall text on the page and seeing what other pages link to you and how that link is described.

      --
      http://www.nu-vision.org
  74. Re:Google likes it WIDE! by Anonymous Coward · · Score: 0

    Hey! YOU'RE the one using IE. Retard.

    Friends don't let friends encrypt documents with a proprietary protocol (like Microsoft Word format).

  75. People run eerie ads on Google...case and point... by cswiii · · Score: 2

    I can't remember what I was looking up when I saw this ad, but it was something benign. Now, I am not shitting you, that's what came up on my screen. It went to this webpage, which I'm surprised is still up.

    It made me wonder whether we're becoming a self-appointed nation of commandos, or whether that was someone with simply way too much time and money on his hands.

  76. Dog haiku by Anonymous Coward · · Score: 1, Funny

    Woof! Bark! Ruff! Woof! Bark!
    Ruff! Woof! Ruff! Bark! Woof! Ruff! Bark!
    Bark! Woof! Ruff! Woof! Bark!

    1. Re:Dog haiku by larien · · Score: 1

      Now, now, language! :)

  77. Bruno more popular than Einstein and Freud? by Jonathan · · Score: 2

    According to the stats midway through the article, Bruno (presumably Rennisance philosopher Giordano Bruno) is searched for on Google more often than either Einstein or Freud. Now, I'm a bit fond of Il Nolano myself, but I rather thought he was rather obscure to people who haven't read Aegypt or Finnegan's Wake.

    1. Re:Bruno more popular than Einstein and Freud? by Anonymous Coward · · Score: 0

      Could it have possibly been Bruno the Bandit?

  78. Re:GeekWords (The Answer) by GigsVT · · Score: 4, Interesting

    You really want to know? I have an account:

    Keyword Matches vi
    16,300 impressions (these are per-day)
    Estimated cost per day: US$244.50

    Keyword Matches emacs
    17,200 impressions
    Estimated cost per day: US$258.00

    Keyword Matches joe
    50,400 impressions
    Estimated cost per day: US$756.00

    Keyword Matches word
    94,300 impressions
    Estimated cost per day: US$1,414.50

    Keyword Matches koffice
    200 impressions
    Estimated cost per day: US$3.00

    Keyword Matches gnome
    15,700 impressions
    Estimated cost per day: US$235.50

    Keyword Matches kde
    15,200 impressions
    Estimated cost per day: US$228.00

    Keyword Matches fvwm
    0 impressions
    Estimated cost per day: US$0.00 0 impressions

    Keyword Matches linux
    523,200 impressions
    Estimated cost per day: US$7,848.00

    Keyword Matches windows
    690,300 impressions
    Estimated cost per day: US$10,354.50
    Keyword Matches bsd
    6,900 impressions
    Estimated cost per day: US$103.50
    --------------------

    So, in summary, BSD really is dying, emacs just barely beats vi, KDE and gnome are neck and neck, and no one uses fvwm. Oh, and if you ask someone what koffice is, they will look at you funny.

    --
    I've had enough abrasive sigs. Kittens are cute and fuzzy.
  79. A Bit Closer To Censorship.... by abe1x · · Score: 1

    after reading this thread I got motivated to go out and buy an ad or two of my own. Figured a personal project of mine, <a href="http://www.windistheenemy.com> wind is the enemy</a>, could use a bit more hits. Signed up, nice and easy, and the ad was up in minutes, nice. Nice for a half hour that is, promptly got this email at that point:<br><I><br>Thank you for advertising with AdWords Select. <br> <br>Unfortunately, we are currently unable to run the following Campaign on Google.<br> <br>Campaign #1<br> <br>At this time, Google policy does not permit the advertisement that advocate against any organization,state or person on our website. We reserve the right to exercise editorial discretion when it comes to the advertising we accept on our site, as noted in our advertising terms and conditions. <br> <br>Google believes strongly in freedom of expression and therefore offers broad access to content across the web without censoring search results. Please note that the decisions we make concerning advertising in no way affect the search results we deliver. We will continue to show search results that advocate against any organization.</I><br> <br>I can smell a bit of post scientology tension, but perhaps thats my imagination. I wouldn't call it censorship, but its a small step...<br> <br>Interesting thing to me is that my site is entirely images, no machine readable text at all beyond some stripped down html. That means there is a pretty good chance some random google person actually took the time to look at my site. Course they could have just reacted to "enemy" in the url title, but you'd think they would catch that before the ad ran...

  80. Re:For those Unix users who can't see his website. by Anonymous Coward · · Score: 0

    Javascript ... let me get this straight... you willingly accept code from random web sites and then interpret it according to their wishes and not yours?

    What did you think would happen?

    Man, I can't see why anyone would turn that on.

  81. The GoogleAd box is not entirely advertisement by nyri · · Score: 1

    People tend to see the GoogleAd box here only as a money gaining mechanism for Google. This is not true.

    Google prvides wide range fo searching mechanisms for it's users. It has it's PageRank system. It's links to the Open Directory, Usenet articles, etc.
    I tend to see this GoogleAd box as an economy driven search ranking system. If Ad is well placed it will show more often and the owner of it can pay for it to the Google. Otherwise it will eventually fade. Money driven darwinism results better search results.

    -- nyri

  82. This makes me kind of sad... by bopo · · Score: 1


    ...but I first thought of Bruno Kirby.

    --
    "Understand you're having a little Jimmy Page trouble."
  83. bullshit by cliveholloway · · Score: 1
    "But the tv companies don't care what you put in your ad."

    bullshit - try to get one of these on a major network.

    .02

    cLive ;-)

    --
    -- Trinity in high heels carrying a whip: The donimatrix - there is no spoonerism
    1. Re:bullshit by jd142 · · Score: 2

      Yep, mentioned them in my first post, but I didn't bother to link to the actual story about the ad rejection. TV stations will also, rarely, reject some political ads.

  84. Mod this guy up by cyberformer · · Score: 2

    This is censorship of the worst kind. The TV companies have a government-enforced monopoly over the public airwaves, and are using it to suppress political speech.

  85. 'Not Censorship': Confusion with First Amendment by Nick+Smith · · Score: 3, Insightful

    Many (American) people believe that because the First Amendment only restricts Government censorship then there is no such thing as 'private censorship'. They're wrong. 'Censorship' by a private company remains censorship, it just isn't unconstitutional...

    As various posters have pointed out, the word censor basically means something along the lines of: 'to examine books etc for the purpose of suppressing parts deemed objectionable on moral, political or other grounds'.

    Thus, if in my ISP's chatroom, I criticise the company and its level of service, and that company deliberately deletes my posts, then I have been censored.

    The fact that this is probably entirely lawful under my terms of service does not alter the fact that it is censorship.

    The fact that this is not absolute (I can repost my comments elsewhere) does not alter the fact that it is censorship. (Censorship is almost never absolute. Texts censored by the Soviet Union would still pop up, printed and distributed illegally.)

    This has been a brief digression on the subject of private censorship. I make no comment on the google-adwords thing (because I can't access the freakin' website as it's been slashdotted (but not censored)).

    Nick

  86. vi still wins by metalhed77 · · Score: 1

    that's just all the emacs gurus trying to learn how to use feature # 1322130812 of emacs (coffee machine)

    --
    Photos.
  87. off topic Simpsons correction by mrp · · Score: 1

    "You see two ads: Barney's which is in black and white, has a globe breaking while a woman sings. Homer's has the Mr. Plow logo, a phone number and the fact that he is licensed and bonded (yes, I know he really wasn't, please play along). "

    It was Homer's second ad that was in black and white and parodied "Obsession". Barney's ad had Linda Ronstadt and went something like ". . . Mr. Plow is a loser / And I think he is a boozer / So you better make that call to the Plow King"

    1. Re:off topic Simpsons correction by jd142 · · Score: 2

      Crap. Hey, at least I can remember the Spanish lyrics Linda was going to try. Senor Plow no es macho, y solamente [I think, can't quite hear this word] un boracho. . .

  88. Re:Purple Cow -- helpful suggestion by PinheadJ · · Score: 1

    How about:

    I never saw her Google Ads;
    I hope to not see Any;
    But I can Tell you, Anyhow,
    Her poems aren't worth a penny.

  89. Re: Rhyming and Poetry by _xeno_ · · Score: 2
    Actually, something can be a poem if it doesn't rhyme, but it almost always has to have something else going for it.

    For example, a poem can not rhyme but follow a set beat pattern. (Like a limerick that doesn't rhyme.) Other examples could be a common starting sound (starting each line with a sound as opposed to vice versa, sort of like allieration) or trying to envoke a sound via words (onomatopoeia).

    In any case, a poem need not rhyme. The only thing poems usually have are set lines that don't necessarily match sentences.

    Anyway, I'm not a poet or an English major or anything like that, so check out About.com's section on poetry writing for various styles of poetry, not all of which involve rhyming. (Although most styles do.)

    --
    You are in a maze of twisty little relative jumps, all alike.
  90. There once was website called slashdot... by pHaze · · Score: 1

    ..that was getting kickbacks from google.

    Interesting that google has been pushing their Adwords select for quite heavily latelly, and now slashdot is marketing it for them with a rather lame article who's only purpose is to explain how adwords works.

    Buy a banner ad on this site if you want to advertise. Is this the MS of OS, OSDN and Google sandbox the open source community?

    Both slashdot and OSDN are awesome, but c'mon guys, lets be a little more open about what's going on here.

  91. Re:GeekWords (The Answer) by Anonymous Coward · · Score: 0

    how about Vim?
    you know, it's the only Vi-clone which has enough features to "compete" with emacs

    If you take the searches Vim into account, maybe it would beat emacs ;-)

  92. Re:Purple Cow -- helpful suggestion by Anonymous Coward · · Score: 0

    I never saw her Google Ads;
    And I hope to not see Any;
    But I can Tell you, Anyhow,
    That Her poems aren't worth a penny.

  93. Idiot by Pooua · · Score: 1
    No matter how often I see it, I cannot help but be amazed at the stupidity of artists. I cannot help but be amazed at how inane they can be, and how, at the same time they are most inane, insipid or vulgar, they pretend to be clever or sophisticated. They argue and argue that freedom of speech is good for society, that liberty improves humanity, that society advances through uninhibited art, but then they spend their time producing the most disgusting, wretched, filthy, deranged mess they can, and many of them hope they can get public funding for doing it. Every time something like this comes up, I can't help but think of a university art gallery that I visited, in which the first display case inside the entrance showed a book, a fictional story about an animated piece of human excrement. The art community is not about art; it's about spoiled brats misbehaving to get attention!

    Here's a great line from the article:

    "I like imagining that somebody looking for something is suddenly projected into a completely different area."

    That is so brilliant! I've *NEVER* seen a search engine do that before this guy started his project! Maybe he should get a patent on it?!

    --
    Taking stuff apart since 1969 (TM)
  94. Re:People run eerie ads on Google...case and point by Pooua · · Score: 1
    It made me wonder whether we're becoming a self-appointed nation of commandos, or whether that was someone with simply way too much time and money on his hands.

    Well, there *is* a million-dollar reward for Usama bin Laden...

    --
    Taking stuff apart since 1969 (TM)
  95. Re:People run eerie ads on Google...case and point by PhxBlue · · Score: 1

    Way too much time? Probably. If he had way too much money, though, he would have: bought webspace on a real server; paid someone to do some rudimentary attempt at website design; and bought a dictionary so that "Thanatos" would have been spelled correctly.

    --
    !#@%*)anks for hanging up the phone, dear.
  96. Re:GeekWords (The Answer) by Rob+Kaper · · Score: 2

    Interesting. Of course "gnome" is also a dictionary word and KDE is not (well, in Czech it is, I believe), so it might not be as neck to neck as this implies. I think I'm gonna buy fvwm keywords and see how long I can last with $5. ;-)

  97. Re:Purple Cow -- helpful suggestion by david+duncan+scott · · Score: 2

    Yeah, I'm starting to warm to it. Is there any reasonable way to lose the split infinitive? (because I'm that sort of bear -- I always wince and mutter, "boldly to go!" at the beginning of Star Trek)

    --

    This next song is very sad. Please clap along. -- Robin Zander

  98. And like that's not enough: by skilef · · Score: 1
    --

    You do not exist. Go away.
  99. Money driven darwinism results better search resul by Anonymous Coward · · Score: 0

    Of course it does. But is the "price" of better search results really *that* high? It wouldn't surprise me if it is. The price of eternal vigilance is liberty.