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Step 2, Groceries

prostoalex writes "Fortune magazine runs an article on New York - based FreshDirect, provider of high-quality groceries. Unlike Webvan, which failed with $1B of venture capital, FreshDirect seems to make pretty good money off online grocery sales - revenues of $225M are projected by 2004. The minimum order is set at $40, the company also charges $4 for delivery." If you want to check out their store, try zip code 10022.

271 comments

  1. This sounds much like an advertisement... by dameron · · Score: 3, Insightful

    and begs the question: How can I get my product/service/ideology advertised on Slashdot for free?

    -dameron

    1. Re:This sounds much like an advertisement... by Istealmymusic · · Score: 2

      And thus I begat the answer: Submit thy story.

      --
      "The lesson to be learned is not to take the comments on slashdot too literally." --Vinnie Falco, BearShare
    2. Re:This sounds much like an advertisement... by mfn · · Score: 3, Funny

      well, the first step seems to be get your product/service/ideology featured in fortune

    3. Re:This sounds much like an advertisement... by scott1853 · · Score: 1, Offtopic

      E-mail Michael, he's probably getting a little groggy after being the only one posting stories in the last 12 hours.

    4. Re:This sounds much like an advertisement... by Anonymous Coward · · Score: 0

      How can I get my product/service/ideology advertised on Slashdot for free?

      Simple, do something innovative and/or interesting. Personally, I like reading about cutting-edge businesses on slashdot.

    5. Re:This sounds much like an advertisement... by cscx · · Score: 2, Offtopic

      Slash let's you queue up stories and post them at the selected time. I.e., he radomly selected a handful of stories, set the times, and been sleeping like a baby for the last 12 hours. =)

    6. Re:This sounds much like an advertisement... by Evro · · Score: 2, Insightful

      How is this cutting edge? I guess you think that tacking on "on the internet!" to any business model is "cutting-edge"? I mean, how is buying groceries on the internet! cutting edge? Grocery stores have had home delivery for decades; this is really nothing new at all.

      --
      rooooar
    7. Re:This sounds much like an advertisement... by h0tblack · · Score: 3, Insightful

      Good point, except I very much doubt that the submitter has much to do with the company in question. If I'm not mistaken, he's Russian, I doubt he/she could even use the service, let alone be advertising it. (Although yes, of course, in these modern days with newfangled things like the Internet, geographical location has little to do with it).
      If things posted on /. had to go through a "does this have anything to do with a way in which someone could possibly make money" filter, I doubt there'd be much content.

    8. Re:This sounds much like an advertisement... by cscx · · Score: 3, Informative

      My supermarket has been doing this for years now. Yes, online! This is hardly new, and I see it as a complete waste of my time even reading on the article.

      Also, I hear this dot.com thing might really take off. I think I'll start selling books online, yeah that's it!!

    9. Re:This sounds much like an advertisement... by prostoalex · · Score: 5, Informative
      Huh?

      I am the one who submitted this story, and you're correct about my Russian origin, although currently I live in WA state. Now, Slashdot lists me, as submitter of 58 stories total. They're related to different events, as well as different companies, including Intel, Microsoft, Sony, etc. If all my postings went through some crooked schemes that included fat checks those companies sent me to submit stories to Slashdot, I'd have my own island.

      I learned about FreshDirect from Fortune magazine today and I cannot use, let alone have incentive to advertise, their service.

    10. Re:This sounds much like an advertisement... by h0tblack · · Score: 2

      I wasn't trying to imply any personal gain for yourself, or any crooked schemes, quite the opposite. It was the "this is an advertisement" stance other ppl were posting from that I was going against.
      I found the article linked to very interesting, no doubt so did Michael, and thats why he posted your submission. Maybe those posting from the "Advertisement" stance hadn't actually followed the link..
      As an answer to the "how to I advertise my company on /." post, I'd say that the best way is to do something interesting enough to get a third party to write an article about it ;)

    11. Re:This sounds much like an advertisement... by prostoalex · · Score: 1

      Yeah, I figured it wasn't directed at me personally, was just clarifying my position. I just find it interesting to read about new companies on Slashdot.

    12. Re:This sounds much like an advertisement... by flewp · · Score: 1

      Actually, I think it begs the question: "WHERE'S MUH SAMMICH?"

      --
      WWJD.... for a Klondike bar?
    13. Re:This sounds much like an advertisement... by isorox · · Score: 2

      An article in fortune, with a 95% U.S. readership, is a lot more valuable then a Sunday morning article on an international geek site with arround 200,000 readers.

    14. Re:This sounds much like an advertisement... by Anonymous Coward · · Score: 0

      1) Announce that your company / organisation / political party / religious cult is considering switching to Linux.

    15. Re:This sounds much like an advertisement... by Ilgaz · · Score: 1

      Erm, your User number is 205.688 . I understand what you mean, but slashdot isn't a small community anymore.

    16. Re:This sounds much like an advertisement... by Alsee · · Score: 2

      How can I get my product/service/ideology advertised on Slashdot for free?

      You click this link.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    17. Re:This sounds much like an advertisement... by isorox · · Score: 1

      but how many of those users read on a daily basis - espeically at the weekend. Most users wont go on the site until monday morning. I'm a student, and dont have time to catch up on 2 days slashdot stories - with a full time job?

      had this been posted friday morning, arround 10:00am, You'd get all of the u.s friday afternoon traffic (and europe, but in this case europes irrelevent). 8AM GMT (3AM NY time) on a sunday is possibly the lesat read timeslot - not a very good time for advert.

      BTW my first userid was 140384, but I didnt use it much and forgot about it.

    18. Re:This sounds much like an advertisement... by Ilgaz · · Score: 2

      whatever, slashdot doesn't have 200.000 hits a day, much more, they will never admit it though.

    19. Re:This sounds much like an advertisement... by Anonymous Coward · · Score: 0

      Cutting edge?? Grocery Gateway has been doing this in Toronto for years now, and I'm sure similar services exist in other cities.

    20. Re:This sounds much like an advertisement... by ColdGrits · · Score: 2

      New and innovative?!

      Under what rock have you been living for the past several years?!

      Hell, even here in the backward UK we have had online grocery shopping for years.

      http://www.tesco.com
      http://www.iceland.co.uk
      http://www.sainsbury.co.uk
      http://www.asda.co.uk
      http://www.marksandspencer.com

      the list goes on and on.

      So what exactly is new about this story?!

      --
      People should not be afraid of their governments - Governments should be afraid of their people.
    21. Re:This sounds much like an advertisement... by tha_mink · · Score: 0

      I am the one who submitted this story, and you're correct about my Russian origin, although currently I live in WA state. Now, Slashdot lists me [slashdot.org], as submitter of 58 stories total. They're related to different events, as well as different companies, including Intel, Microsoft, Sony, etc. If all my postings went through some crooked schemes that included fat checks those companies sent me to submit stories to Slashdot, I'd have my own island.
      Yeah...right. That's exactly what THEY would want us to think.

      --
      You'll have that sometimes...
    22. Re:This sounds much like an advertisement... by Anonymous Coward · · Score: 0

      You geeks like to think that /. is some huge powerful voice, but face the facts- a couple hundred thousand people spred across the world is hardly a significant political force...

    23. Re:This sounds much like an advertisement... by michael · · Score: 3, Insightful

      I can't even use their service - and I live in New York City!

      I had to look up an "Upper East Side" zip code in the phone book in order to check out their store.

      And what percentage of Slashdot readers actually live in the Upper East Side of Manhattan? A hundredth of a percent? I would guess that Fresh Direct lines up most of their customers in the "traditional" NYC manner: littering their delivery area with flyers.

      For all the stories that we post, there are so many which better fit the "advertisement" criteria - ones involving technology products that are available nationally, for instance.

    24. Re:This sounds much like an advertisement... by nelsonal · · Score: 1

      I found that I have more free time once I graduated, than I did in college. Not that I did much homework in college, at least after I left engineering, but I usually had around 25 ish hours of classes and a few labs, but they were usually scattered around my schedule, and including transit times, and a 10-15 hr per week part time job, I was busy from 8-5. After this I usually spent around 10 hours a week working on projects, and in group meetings, which were generally unproductive on the Dilbert managment scale. Now, I am busy from 8-5, but all other times are my own. I rarely have to bring work home, and I get comp time if a meeting goes late or something.

      --
      Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
  2. Step 2: Groceries by Cock+Cockwood · · Score: 1, Funny

    Step 3: ???

    Step 4: PROFIT!!

    --


    Touché!
    1. Re:Step 2: Groceries by Cheyto · · Score: 1
      I'm a bit confused as to why people still think this joke is funny. Honestly, it wasn't funny the first time, and yet it still gets modded up most of the time.

      So please, I beg of you (be you the moderator or the actual 'joke' teller): stop the madness!

    2. Re:Step 2: Groceries by SaxMaster · · Score: 1

      We wont stop till we have underpants!
      Underpants is BIG BUSINESS!!!

      --
      "Dancing is the vertical expression of a horizontal desire" --Robert Frost
    3. Re:Step 2: Groceries by Anonymous Coward · · Score: 0

      PLEEEASE, somebody tell me when/where it was used the first time. Is it only a Slashdot thing or what? Just so I'll be able to mod them down as "Redundant" with good conscience. ;)

      I don't watch much TV, especially not American TV...

    4. Re:Step 2: Groceries by Intocabile · · Score: 1

      It's from a Southpark episode (207 to be exact) called "Gnomes". I'd suggest downloading (kazaa would make short work of it) it if your really interested, very funny episode.

    5. Re:Step 2: Groceries by GT_Alias · · Score: 1, Offtopic
      Between

      Step 1: [insert topic here]
      Step 2: ???
      Step 3: PROFIT!!!


      and

      What about a Beowulf cluster of [insert topic here]

      I think you can gain a strong insight into the sense of humor (or lack thereof) of your typical Slashodotter

    6. Re:Step 2: Groceries by Anonymous Coward · · Score: 0

      _Nothing_ is only a /. thing. Assuming the retards here have originality is a lot like assuming that only 3 men can fit in your mom- a bad assumption to make, indeed!

    7. Re:Step 2: Groceries by Anonymous Coward · · Score: 0

      This "joke" is useful for ridiculing the silly business cases in the dot bomb world (and also the GPL freakaverse). Of course it stands to reason that when a company seems to have a reasonable business plan (as appears to be the case here) then the commentary is no longer appropriate.

      -a

    8. Re:Step 2: Groceries by Anonymous Coward · · Score: 0

      The GPL is about freedom. If you want to use it professionally, the business case is your problem. If you can't figure out how to survive by selling an hour of labor only once, ask your auto mechanic.

    9. Re:Step 2: Groceries by SirDaShadow · · Score: 1

      Lemme fill in this for you:

      Step 3: MARK UP EVERY ITEM YOU SELL BY AT LEAST 30% MORE THAN ANY OTHER PLACE!

      Step 4: PROFIT!!!

      Yes, it's sad. You mark up the prices, you get profit. Simple as that.

    10. Re:Step 2: Groceries by Anonymous Coward · · Score: 0


      The GPL is about freedom. If you want to use it professionally, the business case is your problem. If you can't figure out how to survive by selling an hour of labor only once, ask your auto mechanic.

      Since, as we all know, if something works in one situation then it's guaranteed to work in *every* situation.

      -a

    11. Re:Step 2: Groceries by Anonymous Coward · · Score: 0

      Wow, that's clever. Do you do weddings, or just sticking to the Special Olympics for now?

    12. Re:Step 2: Groceries by Anonymous Coward · · Score: 0

      Oh, for fuck's sake, this joke was even made in the Slashdot summary. Repeating it now isn't funny.

  3. Food Icons by shamilton · · Score: 1

    Their little icons are really nice. Somebody should make them into Mac OS X icons.

    sh

    --
    "[A] high IQ is like a Jeep; you will still get stuck, just farther from help!" --Just d' FAQs, c.g.a
    1. Re:Food Icons by Anonymous Coward · · Score: 0

      Yeah, then they wouldn't have to make money selling groceries - they could just derive their income from suing Apple...

  4. Peapod by seangw · · Score: 1

    I live in Boston and have been using Peapod (Stop and Shop) ever since homeruns.com shut down.

    Any word on the future of peapod? It seems to be doing a good business.

    As far as having groceries delivered, it's a very nice thing to have, and I personally don't mind the $4 or $5 extra that it is looking like will be charged to deliver groceries (especially on my monthly order of $200).

    1. Re:Peapod by Istealmymusic · · Score: 2
      Webvan was destined to fail from the get-go. What the fuck is a Webvan? Due to the rhythmic and up-beat hip nature of the phonetic term "Freshdirect"--it just rolls right off the tounge--I expect it to be in business much longer than Webvan and Peapod.

      -Istealmymusic, Slashdot New Economy Analysist

      --
      "The lesson to be learned is not to take the comments on slashdot too literally." --Vinnie Falco, BearShare
  5. I truely am frightened by Crasoum · · Score: 3, Interesting
    That we are becoming more and more lazy. We can now order our groceries, work, and pay our bills all in front of our computer....

    Next thing you know we'll be able to order our dates online

    1. Re:I truely am frightened by taviso · · Score: 2

      you think thats scary ?

      one word - decaf.

      --
      ex$$
    2. Re:I truely am frightened by Night0wl · · Score: 2

      Hey look man, I'm sorry. I'll try to not be supportive of these ideas. Because you are right, I do spend to much time infront of my computer.

      Then again I can't walk, or drive a car, I've been sitting on my ass literally since I was 8 years old. I guess I should find the "ability" in my "disability" like those happy happy ads keep telling me about.

      shit, I should stop being so lazy and get out of my wheelchair and go buy some groceries on my own two feet.

      --

      My apologies to no one in particular for the flame bait.

      --
      Computational Madness in a round package.
    3. Re:I truely am frightened by Anonymous Coward · · Score: 0

      Dear SIR:

      On television they portray handicapped people as being optimistic and generally happy. Their reasoning is that since they are unable to do anything about their handicap, they might as well accept it; make lemonade out lemons so to speak.

      You, on the other hand, come off as whiny and unhappy. This makes other non-handicap people feel guilty and unpleasant. There is, obviously, little reason for us to feel guilty about your affliction and the world would be a better place if we are able to go about our lives in unhandicapped bliss while you go about yours in disabled misery.

      Please alter your behavior so that we can do so.

      Thank you.

    4. Re:I truely am frightened by viggen · · Score: 1

      why would you be frightend? I think it is a very convinient way to shop, I myself are at the moment 10.000 km away from home at a business meeting and just surprised my wife with a big box of chocolate and a bunch of flowers with next to nothing on additional charges!

    5. Re:I truely am frightened by Anonymous Coward · · Score: 0

      I'm hearing impaired, and I can see that you're obviously taking advantage of your disability to make others feel bad for you and feel guilty. Shame on you.

    6. Re:I truely am frightened by BinxBolling · · Score: 2
      That we are becoming more and more lazy. We can now order our groceries, work, and pay our bills all in front of our computer....

      You're right, this is frightening. Because, of course, the acme of virtue is to put the maximum effort possible into one's grocery shopping and bill paying.

  6. Sounds good, but..... by Kip+Winger · · Score: 0, Interesting

    The article seems to praise the company and it's good fortune, yet it lists no negative remarks. Personally, I would not buy from a food store online, just because I don't know *EXACTLY* what I'm getting. I'd be afraid that if this food was not properly packaged and delivered properly, that I could get some kind of disease or eat some bacteria that was growing on the food. Well.....who cares about stuff like that, 25% less in cost saves you a lot of money!

    --
    - - - - - Fear not the reaper, but my shiny white teeth.
    1. Re:Sounds good, but..... by natron+2.0 · · Score: 1

      I can understand some of your concerns. I think if I had an option like this, I would only order dry goods (i.e. cereal, crackers, chips, etc...). I would still go to the corner "Mom & Pop" "Brick & Mortar" butcher. I would know exactly what quality of meats I would be getting and I would still be contributing to the small business folk. I do like the idea of delivered groceries though.

    2. Re:Sounds good, but..... by khuber · · Score: 2, Insightful
      I bet food in a normal supermarket is handled and mishandled by more bacteria-ridden people than the warehouse of the delivery service.

      All you have to do is judge the quality of the food you receive from the online place. If it sucks, don't buy there. For many, it's convenient. Several people I know use a similar service here and are very happy with it.

      -Kevin

  7. Step 2? by Eric_Cartman_South_P · · Score: 2, Funny
    That's good and all, but I want to know what Phase 2 is.

    1. Re:Step 2? by scott1853 · · Score: 3, Funny

      Probably something novel like "Collect Money From Customers".

      Yahoo just realized that if they actually charge for their services, they make money.

  8. What's new? by Anonymous Coward · · Score: 0

    The major supermarkets in the UK have been doing this for at least 4 years. What's new?

    1. Re:What's new? by rovingeyes · · Score: 2
      The major supermarkets in the UK have been doing this for at least 4 years. What's new?

      Looks like even they are "Anonymous" like you

  9. Boy! that'll screw with their stats! by PopeAlien · · Score: 5, Funny

    All of a sudden they have tons of potential new customers in area code 10022.. At least thats what the web log says.. Hope they aren't filling warehouses based on that info, or they could suffer the webvan fate.

    1. Re:Boy! that'll screw with their stats! by bjb · · Score: 1
      The 10022 zip code is midtown manhattan, roughly around the area north of Grand Central Station on the east side of the island. Luckily, this is where my ofice is, unfortunately, I don't have a refrigerator or the desire to lug this stuff back to my apartment on the other side of town.

      Sounds cool though..

      --
      Never hit your grandmother with a shovel, for it leaves a bad impression on her mind...
  10. Steps by Istealmymusic · · Score: 1, Funny

    Step 1, ???
    Step 2, Groceries
    Step 3, PROFIT!!!

    --
    "The lesson to be learned is not to take the comments on slashdot too literally." --Vinnie Falco, BearShare
    1. Re:Steps by GT_Alias · · Score: 2
      DAMMIT!!!!!!!

      It's not funny anymore!!!!!!!!



      $*@!!*!# slashdot lameness filter won't let me do that in all caps

    2. Re:Steps by Anonymous Coward · · Score: 0

      Actually I think the model of delivered
      groceries (at least in a metro area) may be
      more cost effective than through the local
      supermarket. If the food comes from their
      shipping terminal.(no projecting purchasing,
      store overhead,cashier pay, less shrinkage).

      At least more cost effective than
      gnomes stealing underpants. :P

  11. wrong ! by Virus1984 · · Score: 1

    Step 1, ??? Step 2, Groceries Step 3, Story on /. Step 4, Not so much profit, because of consulting fee to bring back /.ed server to life

    --
    Don't forget to think different.
  12. Re:RAISES the question by dameron · · Score: 0, Flamebait

    It certainly begs the question, dumbass..

    Or do you need to be schooled on "common usage"?

    Please don't "beg the question" on that issue..

    -dameron

  13. Um, you've never lived in New York, have you? by Blaede · · Score: 5, Insightful

    Many people don't own cars there, because of hard to find parking. And when you don't own a car, buying groceries in mass quantities is difficult, not to mention time consuming. Try doing YOUR grocery shopping without a car for the next month, let's see how you fare. Unless the store is literally within 4 blocks, you will find that carting 2 typical bags back to your house is a very time consuming chore. The fee this company charges is minor, especially in New York! I would kill for such a service here in Memphis. I currently am without a car. A backpack can only carry so many items. Like I say, try doing it without your car.

    1. Re:Um, you've never lived in New York, have you? by ronabop · · Score: 1
      I don't eat massive amounts of food at one sitting, therefore, I don't buy "mass quantities".

      You might try it.

      In addition, have you considered that the "big-box" grocery may have lower quality foods?

      Get meat at the butcher, fruit at the fruit stand, all on the way home....

      It takes me about 15 minutes a day to get good food.

      On foot.

      You might realize, one day, that there are hundreds of small businesses who aren't big box.

      Give them a try.

      Or use what most people use, buy where most people buy, and then wonder why you're reading /. :)

      -Ronabop

    2. Re:Um, you've never lived in New York, have you? by Joe+Tie. · · Score: 1

      Same here. I came through a recent accedent without a scratch, but my car was totalled. Walking hasn't been a problem, but the groceries are murder. Bumming rides off friends is uncomfortable, and it's a big waste of time having to make frequent trips for food. I too would kill for something like this where I live right now.

      --
      Everything will be taken away from you.
    3. Re:Um, you've never lived in New York, have you? by koreth · · Score: 2
      Nice to see sanctimony hasn't gone out of style.

      You might try shopping for a family rather than just for yourself. Might increase the amount of food you have to buy on foot in 15 minutes on your way home.

      Me, I'd consider a service like this even living by myself -- I value my time enough that the nearly 2 hours a week I'd spend getting food your way is a bigger price to pay than a $10 delivery charge for a week's worth of groceries.

    4. Re:Um, you've never lived in New York, have you? by nomadic · · Score: 3, Funny

      Many people don't own cars there, because of hard to find parking. And when you don't own a car, buying groceries in mass quantities is difficult, not to mention time consuming.

      Believe me, in New York, even when you DO have a car, you never use it because you don't want to lose your parking place.

      No, I'm not joking.

    5. Re:Um, you've never lived in New York, have you? by ronabop · · Score: 1
      Nice to see sanctimony hasn't gone out of style. You might try shopping for a family rather than just for yourself. .. Me, I'd consider a service like this even living by myself -- I value my time enough that the nearly 2 hours a week I'd spend getting food your way is a bigger price to pay than a $10 delivery charge for a week's worth of groceries.

      Hm. Your family foods are being defined as a quantifiable "service". With children and elderly defined by cost.

      My family is not a cost (or revenue) center. Good food is much more important than cheap food, even if it's web delivered.

      If you can't pack dinner for a family of five, get in shape! It's only 8 pounds or so!

      Is lugging 8 pounds 4 blocks more important than your family?

      Good food matters more to me than the convenience.

      -Bop

    6. Re:Um, you've never lived in New York, have you? by cyberon22 · · Score: 2

      As a student, I have to agree. People don't really realize what an auto-centric society America is until they have to cart things like vegetables home by hand.

      $4 for a delivery is a good deal. Yeah, it might suck for the "really poor", who can't even afford that, but it is a decent deal for those just above that who would prefer to pay for someone to deliver groceries once a week than have to arrange carrying home several tons of bulk foods from the local market.

      Incidentally, it looks as if the prices these guys charge beat those at my local Andronico's. Maybe this is because I live in California (where everything costs twice as much as anywhere else) but it means it's as cheap to buy from them as my nearest story.

      Come on guys, invest here. I'll buy in a jiffy!!!

    7. Re:Um, you've never lived in New York, have you? by Anonymous Coward · · Score: 0

      I guess I'd better get a snack before and after eating at your place then. I personally like good cheap food.

    8. Re:Um, you've never lived in New York, have you? by Anonymous Coward · · Score: 0

      If you can't pack dinner for a family of five, get in shape! It's only 8 pounds or so!

      That is for one meal. There are seven days in a week. I'll be generous and assume the family eats two meals at home each day. 28 meals per week.

      Care to carry 112 pounds 4 or more blocks from a grocery store? Ever put your groceries in a backpack, at the grocery store? Try it sometime.

      Daypacks might be big enough to carry two or three meals. Anything larger and security tracks your shopping like a hawk.

    9. Re:Um, you've never lived in New York, have you? by Anonymous Coward · · Score: 0

      No, he wastes time to buy his 'good' food every day and will be up shit creek w/o a paddle if something happens and his grocers aren't open for a few days.

    10. Re:Um, you've never lived in New York, have you? by runcible · · Score: 2, Insightful

      Unless the store is literally within 4 blocks

      I have been wracking my brain, and I cannot think of a place in Manhattan where you are more than 4 blocks from a grocey store.

      More to the point, this service is really not in the best position. I'll use it, but I'm probably atypical. Almost every grocery store in Manhattan will deliver -- You can go, get your cart, wander around, squeeze the canteloupes, make impulse purchases, then when you check out, you just say "deliver this to 234 W 71st St. Apt 1A." Walk home without your 150 pounds of groceries, and still have them in about 60 to 90 minutes. Best of both worlds.

      I'm aware that the "people like physicality when purchasing" argument is a pretty tired one, but I think it applies to food, particularly.

      --
      remember the wisdom of Mahatma Gandhi: If enough peasants die horribly, someone will probably notice
    11. Re:Um, you've never lived in New York, have you? by mlrtime · · Score: 1


      True, I park at pier 40. $170+tax a month. Its the cheapest i could find in NYC. Only problem, its a littler hard to get there, more so in the winter.

      -mlr

    12. Re:Um, you've never lived in New York, have you? by perfessor+multigeek · · Score: 2

      Do us all a favor, Bop, LOOK at what Fairway offers and THEN bitch.
      Speaking as somebody who has been paid for his knowledge about food AND somebody with regular access to restaurant supplies AND somebody who has GROWN significant parts of his food for over ten years IN A MANHATTAN APARTMENT AND somebody who almost certainly knows more then you do about where to get fresh produce in this city, Fairway and anything run by them is bound to have fresher, healthier options then anything near where most New Yorkers live, from veggie burgers to flash-frozen greens, to fresh fruits to soy milk to baked goods to olive oil to steak.
      You wanna claim that Hain's is unacceptable? How about Health Valley? Ecover? Amy's? Seventh Generation? Artisanal bakeries? Fairway has all of them. With better variety then Healthy Pleasures (on average), Commodities, or whoever your local store may be.
      Welcome to slashdot. Here we learn that you should have FACTS before you expect to be taken seriously.
      Stop knee jerking and get a damned clue.

      There. I feel much better now.
      Rustin

      --
      Data is the lever, rigor the fulcrum, brains the force that drives it all.
    13. Re:Um, you've never lived in New York, have you? by perfessor+multigeek · · Score: 2

      I have been wracking my brain, and I cannot think of a place in Manhattan where you are more than 4 blocks from a grocey store.
      Well, if you include absurdly high-priced bodegas with terrible selection and no fresh stuff to speak of, then maybe. But otherwise . . .
      -the entirety of Manhattan east of Avenue B
      -most of Inwood (a few places here and there but terrible)
      -parts of Harlem (even C-Town has areas they won't cover)
      -the area around Wall Street (yep, quite a few people living there these days; they converted a bunch of old office buildings in the late 90's)
      -all those huge housing projects along the edge of the Loisada (such as the eastern edge of Confucius Park or whatever they call it now) and otherwise most of the eastern edge of the city starting north of South Street Seaport and south of 11th.
      -some stretches of Fifth Avenue (after all, 5th and Park forbid grocery stores and Madison is sketchy)

      In other words, the poorest sections, those with huge housing complexes (some quite middle class now), and the wealthiest areas when "esthetics" have won out.
      Of course with Chelsea Market, C-Town, and (ironically) the 131st Street Fairway, the blank spots have shrunk a lot but if you've got the flu, are older or infirm, or simply aren't up to a significant walk on a miserable winter/summer day, there are plenty of reasons that getting groceries could be a big deal.
      Also, keep in mind that for a lot of us we may be getting home at 2:00 in the morning for days or even weeks at a time. If Gristedes, Food Emporium, and Associated end their price/feature war (which is quite likely given what's happening to New York's economy and what happened to the CVS/Rite Aide/DuaneReade/Love Stores price war) then all the stores that have started having late night hours will probably stop doing so and we'll be thoroughly screwed. Much easier to shop online and just answer the door for the delivery person while getting dressed in the morning then to have to find shopping time during conventional hours.

      Frankly, for me, I'm all over the city anyway, always have a copious shoulder bag, and am used to carrying heavy loads. So I do my shopping mostly in Chinatown or on 32nd Street. But I remember my consulting days well and wish that this had been around then. I was very marginally involved in one of the online grocer attempts a while back (mostly not in the U.S.) and was very much hoping that they would get their act together.
      I'm thrilled to see the Fairway folk step in as (other than Western Beef) they are far and away the best at entering new markets with excellent quality, good prices, and superb selection. And, of course, how could I be unhappy to see somebody online actually turning a proper profit?
      Sitting here looking out at the cold, windy, rainy, dark Manhattan weather (with, by the way, dangerous levels of traffic and high speed drivers even on this, a Sunday afternoon) and wondering why people are having so much trouble understanding the viability of this,
      Rustin

      --
      Data is the lever, rigor the fulcrum, brains the force that drives it all.
    14. Re:Um, you've never lived in New York, have you? by nomadic · · Score: 1

      Wow, that's incredible. 170 a month. Geeze.

  14. fyi by mrpuffypants · · Score: 5, Informative

    newsweek had a similar story in last week's issue about more traditional brick 'n mortar grocery stores going online

    the thing with them, though, is that they already have a ton of locations and are in no rush to scale up their web orders: they already are in the black on the retail front and want to slowly and cautiously roll out the web strategy

    they also have an edge over the online start-ups through name recognition: it's a lot easier getting somebody who already shops at your store to try something new, rather than risk it on some company they've never heard of.

    i couldn't find the link at the Newsweek site, but the issue may still be on shelves at stores around the country until monday or tuesday

    1. Re:fyi by Anonymous Coward · · Score: 0
      Looking for this story?

      The Virtual Aisle Tries Again Online

      Here's an interesting snip:

      While Webvan went through $1 billion in its efforts to erect 26 automated warehouses from coast to coast, Safeway and Albertsons brag that the fixed costs for their online service are minimal. "We have all the infrastructure in place to create a dot-com service overnight," says Pam Powell, e-commerce vice president for Albertsons. While Albertsons also doesn't expect its online business to become anything more than a high-end niche, Powell says the service is also proving to be a useful research tool. As any e-tailer knows, monitoring customers' behavior online is a lot easier than scurrying behind them in the aisles.
  15. I've tried similar by acehole · · Score: 5, Interesting

    I lived in Sydney, Australia, a couple of years ago. I tried a service called 'ShopFast'. It was the first time i'd used such a service, the main reason i was giving it a try was because i was too lazy to go and get groceries myself.

    After ordering and waiting a couple of days, It was delivered and what impressed me was that I could pay by EFTPOS by use of a mobile EFTPOS terminal.

    It was cheap, fast and I didnt have to go outside. Perfect for the geek that I am.

    --
    Be you Admins? nay, we are but lusers!
    1. Re:I've tried similar by jedrek · · Score: 3, Insightful

      After ordering and waiting a couple of days sorta contradicts It was cheap, fast and I didnt have to go outside.

      Don't get me wrong, when I order something like a TV or DVDs or whatever, I can wait the few days/weeks they take to deliver. On the other hand, when I'm ordering *food* I want it here within 2-3 hours, tops.

    2. Re:I've tried similar by acehole · · Score: 2

      They had set delivery times. Could you imagine how many trucks and how big an operation they'd have to have to be able to service a city the size of Sydney?

      I think you're underestimating what it would take to be able to provide a service that delivers within 2 - 3 hrs. First where I was living, it was an hour from the centre of the city by car (Depending on the Traffic), then there's the actual packing of the groceries, you think it would be cheap if they had to drive across the other side of the city just to deliver to one person? They'd have to deliver to a fair few people just to cover the cost of transporting the goods. On that alone would blow out the delivery time.

      So there you go, a couple of days isnt long to wait.

      --
      Be you Admins? nay, we are but lusers!
    3. Re:I've tried similar by SQL+Error · · Score: 2

      I live in Sydney and use Shopfast regularly. It's great.

      I don't use it to order tonight's dinner. If I need a steak or a pound of mushrooms, I'll pick that up at the little supermarket on the way home.

      I do use it for all the bulky stuff I need to buy regularly, and things that last a long time. Tinned and frozen food, soft drinks and so on. They do deliver the same day - if you order by 10am they'll deliver any time after 5pm that day.

      If I need food in a hurry I dial out for pizza or Chinese. Different distribution structure.

    4. Re:I've tried similar by oob · · Score: 1

      So there you go, a couple of days isnt long to wait.

      Actually it is. In London (which has about three times the population of Sydney) delivery is next day, which is impressive when you consider the generally poor customer service in the U.K.

    5. Re:I've tried similar by acehole · · Score: 2

      Sydney doesnt have a large a market to support such a system.

      A company can't provide such a service when it doesnt have get the funds to cover the cost of providing it.

      The internet shopping industry may be big in london, that isnt the case in sydney.

      --
      Be you Admins? nay, we are but lusers!
    6. Re:I've tried similar by MSBob · · Score: 2

      poor service in what? Royal Mail has a superior service to both, USPS and CanadaPost. It is something I know about quite well as I work with them for a living.

      --
      Your pizza just the way you ought to have it.
  16. Ingenious by dsanfte · · Score: 4, Insightful

    Actually it's pretty smart. If it was just a popup add or banner, we could block it with an entry in our hosts file.

    Ad Placements^H^H^H^HStories are a little harder to block.

    Other news sites do this already, you just likely don't notice it. CNN does it all the time. I know CTV Newsnet in Canada does it on the air more than once per day.

    --
    occultae nullus est respectus musicae - originally a Greek proverb
  17. The Best part about this is... by whiteranger99x · · Score: 1
    When you order the food, you wont have to wait in line for the old lady in front of you to buy 100's of cat food cans in the express lane, while trying to count her pennies...

    Alright humor aside :), I think this would be perfect to people who either

    1. dont have a car to transport that stuff,
    2. dont have time to shop (sorry, but playing everquest doesnt count :)

    That being said, It make me wonder how human interaction will take place when we're all doing our everyday errands from the comfort of our own home....

    --
    Join the TWIT army now!
    1. Re:The Best part about this is... by machine+of+god · · Score: 1

      dont have time to shop (sorry, but playing everquest doesnt count

      For minor things like food it does

    2. Re:The Best part about this is... by EmagGeek · · Score: 1

      Alright humor aside :), I think this would be perfect to people who either

      1. dont have a car to transport that stuff,
      2. dont have time to shop (sorry, but playing everquest doesnt count :)

      Don't forget:

      3. Don't mind eating pre-melted ice cream
      4. Like brown lettuce
      5. only eat scrambled eggs anyway

      Way-to-go Webvan-Atlanta....

    3. Re:The Best part about this is... by Anonymous Coward · · Score: 0

      >When you order the food, you wont have to wait in line for the old lady in front of you to buy 100's of cat food cans in the express lane, while >trying to count her pennies...

      And the scary thing is she doesn't have a cat! Bahhhhhhh!!!

  18. yeh, ok by freshcope · · Score: 1

    despite my tolerance for anything improved by technology, somethings should just left be to do the hard way. And that includes walking/driving/riding to the grocery store. However, I suppose I am just whining because we don't have it yet.

  19. I REALLY want this to happen... by coene · · Score: 2

    Because I dont live in a HUGE city (NYC/LA), buying localized goods online is tough. I really wish that these kinds of companies would get more geographically diverse service, though I know its tough in such businesses.

    This especially rocks for 3 reasons:

    1) Shopping cart I can actually view things -- never forget something. If I do? Append it to the order!

    2) No more hunting for lost items -- Where Oh Where do they keep the spices? Just enter the spice name in search and click to add. I love this!

    3) Quick -- It's hard to multitask in the grocery store, Its much easier to shop while programming or doing non-productive things (like reading slashdot).

    Anyone who wouldent pay $4 for this is nuts, IMHO. All I can ask, is that one of these companies opens up a ROCHESTER NY branch :)

    1. Re:I REALLY want this to happen... by scott1853 · · Score: 2

      You can at least order your hot dogs online.

      Don't complain though, at least you have variety up there with Wegmans. I get to deal with a P&C store and they only carry the basics and the really weird stuff like canned calimari. So if I want anything more flavorful that spaghetti or hamburgers, I have to drive 25 minutes to a real grocery store.

    2. Re:I REALLY want this to happen... by ffsnjb · · Score: 1

      Are you kidding me? Give up my precious Wegman's? You're truly insane!

      --
      "Why do you consent to live in ignorance and fear?" - Bad Religion
  20. Re:RAISES the question by Anonymous Coward · · Score: 0, Informative
    Ahem: (emphasis mine)

    An argument that improperly assumes as true the very point the speaker is trying to argue for is said in formal logic to "beg the question." Here is an example of a question-begging argument: "This painting is trash because it is obviously worthless." The speaker is simply asserting the worthlessness of the work, not presenting any evidence to demonstrate that this is in fact the case. Since we never use "begs" with this odd meaning ("to improperly take for granted") in any other phrase, many people mistakenly suppose the phrase implies something quite different: that the argument demands that a question about it be asked--raises the question. If you're not comfortable with formal terms of logic, it's best to stay away from this phrase, or risk embarrassing yourself.
    Please educate yourself before making yourself look like a damned fool, asshat.
  21. For those of you on the West Coast... by SlashChick · · Score: 4, Insightful

    ...both Safeway (might be IE-only) and Albertsons deliver groceries. Both charge a $9.95 delivery fee and deliver from local stores.

    I must admit, though, that I'd rather see a startup company doing this than the already-established grocery stores. I was a happy Webvan customer, and I still think the model is quite viable. (Plus, I love the FreshDirect site design.) Here's hoping FreshDirect or a similar company takes a stab at this here in the Bay Area!

    1. Re:For those of you on the West Coast... by Anonymous Coward · · Score: 0

      Even better is BevMo.com, at which you can order booze online and have it delivered. My only experience with it is that I ordered something for pickup once and they didn't actually assemble my order until I showed up at the store and they got it wrong, but it's still a lovely concept.

    2. Re:For those of you on the West Coast... by linuxlover · · Score: 2

      I know, I live in San Francisco suburb. But I am not thrilled b/c
      -it is the same goddamn store and they have their rules about what brands / products they carry and they don't carry.

      - I would rather see another company (preferrably a startup) to thrive and get some copetition in the area (like Netflix & BlockBuster)

      - 10 bucks! Geez, that is steep. Around 5 bucks is okay.

    3. Re:For those of you on the West Coast... by BrookHarty · · Score: 4, Informative

      Theres also Schwans they are all over, a few bucks more. They also have allot of butchers who will deliver meat if you buy in bulk, and its cheaper than the stores.

      Myself, I prefer costco(warehouse store). You buy in bulk, but the cost is about 30% cheaper than the stores. Buy an executive account, and you get 2% of your money back at the end of the year.

      An example, Milk is 3.60 at the normal store (3.99 online order), its 1.99 a gallon at the quickie mart, at costco its 2 for 2.70. I have a family of 6, and we drink almost a gallon of milk every 1-2 days, need to shop and save money.
      -
      Save a little money each month and at the end of the year you'll be surprised at how little you have. - Ernest Haskins

    4. Re:For those of you on the West Coast... by Reziac · · Score: 2

      Costco also has a general product delivery program in some areas, and not just for bulk customers.

      I'm an Exec member myself, and it more than pays for itself. Plus there's the health issue: last week I needed something Costco didn't carry, so went into a regular grocery store for the first time in a couple years. I'm just not used to those high retail prices -- damn near gave me heart failure!!

      Another perk of buying perishables at Costco is that they're a lot fresher than what you can get in a regular grocery, so they keep longer. This especially applies to eggs and dairy products. (Frex, eggs can be as much as 3 MONTHS old by the time they even reach the average grocery's shelves. Costco eggs are no more than a couple days old -- and will easily keep for 4-6 months in your fridge.)

      They're finally building a Sam's Club in this area, so soon I'll have the best of both worlds :)

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    5. Re:For those of you on the West Coast... by splattertrousers · · Score: 2

      I used to use WebVan for all my shopping. After they died, I tried both Safeway.com and Albertsons.com.

      Both have horrible websites. I can't even use Safeway's, because they don't offer any information about the product other than name, size and price. No nutritional information, ingredients, description or picture.

      Albertson's is pretty bad too, but I used it for a while. Every order was screwed up in some way. Sometimes they'd leave items out (and still charge me), other times they'd deliver the wrong number of items or make stupid substitutions. Plus the Albertson's delivery people were not at all friendly. They were usually on-time though.

      WebVan screwed up from time to time, too (especially near the end of its life), but at least I wasn't paying a delivery charge. And if they forgot to deliver an item, they would sometimes drive back to my house and deliver it.

      It's obvious that neither Safeway and Albertson's are trying. I think they'll lose money, close their online shopping divisions and say that it just isn't possible for anyone to make any money doing it.

    6. Re:For those of you on the West Coast... by BrookHarty · · Score: 2

      We also have a Sams club here, 25 bux a year for membership.
      The problem with Sams club is they seem to run out quicker of the basic's, (low inventory I think).. I think Sams club is bigger on the East cost, and expansion here is still new. Sams club had a bigger selection of munchies (chips/cheese puffs/snacks), which is good in some ways. (-:

      BTW, I didnt know that about the Eggs, need to check into that.

    7. Re:For those of you on the West Coast... by Reziac · · Score: 2

      Where I grew up in Montana, most groceries bought eggs (and some veggies) from the local Hutterite colonies. The exception was Safeway, which got their eggs from big egg ranches via the company's internal supply chain. The difference in freshness was amazing. Also, I've kept chickens off and on, and when they lay more eggs than you can use so they sit around for a while, you learn to tell exactly how old an egg is, allowing for shell consistency and the like.

      I think Sam's does try to keep inventory more to what moves immediately, which in turn means they're more likely to run out. I've noticed that as well.

      I like having both, tho. What one hasn't, the other usually carries, and they keep each other honest in the price dept. :)

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    8. Re:For those of you on the West Coast... by madmaxx · · Score: 1

      Also on the West coast of Canada is Quality Foods, who have been delivering groceries for at least a few years: QF online ... with shipping charges of CAD$9.95 (~USD$6.50). They have over 10k items in their online store.

      They even deliver goods from B.C. liquor stores, which is a new service for our Province (we have rather draconian liquor laws here in western Canada).

      --
      mx
    9. Re:For those of you on the West Coast... by hopscotch · · Score: 1

      In Southern California there are some additional options...

      Bristol Farms
      WhyRunOut

    10. Re:For those of you on the West Coast... by Grail · · Score: 1

      To get the cost of delivery down, they'd have to have many customers on the same route.

      As an example, in Australia the typical running costs for a Ford Transit van would be about $0.80/km - this assumes you're amortising the vehicle finance and insurance over the km life of the vehicle. Then you have to figure the cost of the driver (eg: $12/hr).

      Assume your customer live 5km away from the shipping area. That's a 10km round trip which probably takes about 45min including dropping off the goods, meaning you should be charging $17 for that delivery.

      The local Woolworths (Woden, Canberra, Australia) does Internet groceries, but deliveries are only on fixed days (I think Tuesday is the fixed day). This means Woollies can pack the truck full of deliveries for a number of clients and actually break even while delivering product.

      In addition to the cost of running a vehicle, an internet-only grocery store would still have to face the cost of a depot, which also means building refrigerators and loading docks.

      Me - I can't see how internet groceries actually save you anything. I'd prefer to walk down to the local shops and support a local family. Dagnabbit - that might mean getting some exercise!

  22. You should be frightened. by Kip+Winger · · Score: 0

    There's no reason to not be. Laziness is a rapidly growing problem now, thanks to the online world. Now, not only laziness is a problem, but obesity is growing faster more than ever.

    I personally think people should go to the grocery store, get out of their car, and walk a bit to shop. It won't hurt them, and is actually more health for them.

    The fact that we can do PLENTY of tasks online is presenting a problem. America already is the most obese county, and online shopping WILL NOT help the problem!

    --
    - - - - - Fear not the reaper, but my shiny white teeth.
  23. Re:RAISES the question by dameron · · Score: 0, Flamebait

    Dude, when ACs and the OED differ, I'm going with the OED.

    btw, it's asshats like you what make posting online such a pain in the ass.

    -dameron

  24. from the can't-read-the-summary dept. by Oink.NET · · Score: 1
    Step 1, ???
    Step 2, Groceries
    Step 3, PROFIT!!!

    Read the fscking summary, dude! Michael already said that.

    Step 2, Groceries
    Posted by michael on Sat Nov 16, '02 11:19 PM
    from the step-3-profit dept.
  25. I agree. by dameron · · Score: 1

    Nothing to see here. Move along.

    Or is the real story here:

    "There's a very small market for pricey service delivered to the highly prized wealthy/lazy/immobile demographic..."?

    -dameron

  26. Re:RAISES the question by devphil · · Score: 2


    Unfortunately for you, the AC is correct. To raise a question is to do exactly that. To beg a question is to commit a logical fallacy of circular reasoning, usually by assuming X, then reasoning your way towards proving X is true. However, the reasoning depends on X being true already, thus the fallacy.

    Here's a good directory, as it were, of failures of logical thinking, and the names given to them: http://gncurtis.home.texas.net/index.html (uses frames). It points out the exact mistake you persist in defending.

    I suspect you don't actually own a copy of the OED, because in my experience people who do are sticklers for correctness. I would sooner believe that the AC (modded down by a moron, more's the pity) owns a copy.

    --
    You cannot apply a technological solution to a sociological problem. (Edwards' Law)
  27. who cares? by Anonymous Coward · · Score: 0

    The people who buy food in bulk do so in order to save money and time. You have to take time every day in order to get your food, I only need to do this once every two weeks and it takes less than two hours. The last thing I want to do on the way home from work is stop at a bunch of stores in order to make dinner.

    1. Re:who cares? by ronabop · · Score: 1

      Two week old food. Yum! -Bop

    2. Re:who cares? by Anonymous Coward · · Score: 0

      I guess they don't have refrigeration in NYC to preserve food. Good to see you like wasting time and getting raped by the small biz owners with their obscene prices.

  28. Human Interaction? by Cheyto · · Score: 1
    Maybe it's different where you are, but at my closest grocery store, human interaction is ... well, not fun. The clientele at this place consists of a range of bitter, old people, and your average Wal Mart customer. *shudder*

    Bring on the online grocery thing.

    1. Re:Human Interaction? by Anonymous Coward · · Score: 0

      That's why you shop in the middle of the night when the only other people in the store are employees who are putting up products.

  29. This is a great idea but by T.+Will+S.+Idea · · Score: 1

    This is one of those truly awesome ideas that just makes so much sense. Online shopping could be such a boon, especially to people in my demographic, busy parents who buy a lot of food but don't have the time to spend in the store and are tired of fighting to keep the kids riding in one of those carts.

    But... I've been saying that since 1997. Peapod was a great idea. WebVan, great idea. I've never tried any of them and I'm a died in the wool geek and early adopter and all of that. I don't know why I've not tried them but I just haven't and I expect that there are a lot of people like me who won't be trying it anytime soon.

    It's just really hard ot get people to change something as basic and as feral as food shopping.

    --
    If electricity is produced by electrons is morality produced by morons?
    1. Re:This is a great idea but by Anonymous Coward · · Score: 0

      dyed in the wool.

      just being a pedant. Otherwise, nice post. :)

  30. uh, DUH by Anonymous Coward · · Score: 0

    Hey, Michael--

    Get this, revenue != profit. Revenue is the money you take in, profit is the amount that's left after you pay your expenses. So a projection of a few hundred million in revenue in a few years doesn't say diddly about how feasible a business this will..

    Oh, wait a minute, you're a VA Linux employee. Nevermind. I've already gone way over your head--sorry for confusing you with all these tricky details about "business". Sorry for the bother.

    VI

    PS: Eminem is a sucka!

  31. Re:Blah by m_evanchik · · Score: 2

    no. we're all fucked and doomed. You've described my life pretty well.

    What does this have to do with the story, though? Except that now you'll have one less reason to leave the computer.

    I suggest going cold turkey on the computer. Ask the wife to help you.

  32. Other places have this too. by dcavens · · Score: 1

    In Vancouver, BC, a company called SPUD has been doing online orders for a long time.

    As far as I know, it's been profitable for a long while, and has been constantly expanding outside of the 'downtown' areas to the suburbs. Great food, good service, decent prices and very convenient.

    I actually think these kinds of small local/regional operations are the most interesting successes of the dot-com era- it allows a very small company with a very targeted niche to be able to compete with larger supermarkets. Things don't always have to be national/global to take advantage of the internet.

  33. I work at Freshdirect.com by aliens · · Score: 4, Interesting

    Ok, so I'm just a "Brand Ambassador" but I have been around the office and such. Their $50 free food promotion really catches people off guard. We really are just giving you $50 to try us free with no delivery charges.

    While there are brick and mortor grocery stores that delivery, I gotta say the food I've been picking up from the warehouse beats anything else. I guess there is some truth in the fact that what they get does cut out the middleman making things fresher. The pastries are great. MMMmmmmm pastries, especially the fruit tart.

    Plus I like getting the already cooked meals by gourmet chefs at rather dirt cheap prices.

    Anyway, just thought some would like to know how the food is coming from there.

    Also we're rolling out very slowly, we're not trying to cover the entire city at once. This was Kosmo's mistake as well as Peapods. It looks like we'll be doing well in the future, just wish it was going to be publicly traded. Oh well, I'll settle for the food I've been getting.

    --
    -- taking over the world, we are.
    1. Re:I work at Freshdirect.com by twitter · · Score: 2
      Oh well, I'll settle for the food I've been getting.

      Did you just say, "I will work for food," or "Freshdirect puts food on my table."?

      --

      Friends don't help friends install M$ junk.

    2. Re:I work at Freshdirect.com by aliens · · Score: 1

      Hehehe, as a recent grad with a degree in History in today's job market, working for food is a pretty good deal.

      I just meant that I enjoy the free food I get from time to time.

      They got kickass ChocChip cookies if you're a cookie monster like me. They're huge, just soft enough, and should be called chocolate chunk rather thank ChocChip.

      --
      -- taking over the world, we are.
    3. Re:I work at Freshdirect.com by Anonymous Coward · · Score: 0

      You people need to start serving Park Slope, pronto. I can't get an unbruised apple here to save my life.

  34. Who? by Anonymous Coward · · Score: 0

    $225M, small change. Tesco.com turns over $560M, a great service for when you really cannot be bothered.

  35. Hmm... FreshDirect... by Cheese+Cracker · · Score: 2

    I wonder if I can start up an escort service named FreshMeatDirect without being sued...

  36. You must be the luckiest guy around. by Blaede · · Score: 2, Interesting

    I live 1.3 miles from Kroger (closest grocery). There are no fruit stands, no butchers, or magical food genies on the "way back", as you so quaintly it. Everything must be bought at that location (as far as my living situation is). The high priced Circle K and Exxon on the route aren't an option, plus all they carry is the bare neccesities, at highway robbery prices. I don't buy just enough items for the meal, as you apparently do. Not only is that time consuming (that would take 45 minutes out of every day - 15 minutes each way, 15 minutes to buy - just for a meal), but fiscally wasteful. Items cost more when you buy them in the smallest portion. Maybe you're a rich guy, but most of us aren't. I eat everything I buy, rarely do I waste any food. Also, I like making my own food, and I like the savings that come from it. And taking the bus? That would involve me taking off from work to catch one of the 2 stops on the route that would make it feasible for me to use. Understand, not EVERYBODY has a neighborhood layout as convenient as yours.

    Plus, on the way home from work for me involves crossing the street, it's not like I can just pick up stuff on the way.

  37. Not a totaly worthless idea.. by Lady+Lance · · Score: 1

    My thought is that this would be perfect for stay-at-home moms. Would you really want to take your two kids (both under five) to the supermarket and have to divide your time between actually shopping and making sure your kids weren't getting into everything/fighting/throwing tantrums etc? If you have a set list every week, you could use a service like this to get your main groceries, and then only go out for things you don't always get, or get at difference sources (say your produce at a farmer's market) And I agree: $4-5 on a 200 order really isn't much; the delivery would pay for itself in terms of time & convenience

  38. finally! by Alpha_Nerd · · Score: 0

    1.Surfing the interweb 2.???^H^H^H[b]GROCERIES![/b] 3.PROFIT!!!

    1. Re:finally! by Alpha_Nerd · · Score: 1

      woah!

      That's what posting after being up 40 hours straight looks like =[ This isn't vBullentin!! sorry =/

  39. Here in Toronto... by sdavid · · Score: 1

    ... Grocery Gateway has been around for a couple of years. I've had good luck with them though it is a bit pricey. Still, when the weather is bad I've found the service quite convenient.

  40. OT: Re:RAISES the question by dameron · · Score: 0, Offtopic

    Ok, to get this strait, I have a firm grasp of what you and the the AC thinks "begs the question" means, or, should I say, used to mean several decades ago. As it stands there is nothing inappropriate about using "begs the question" in the fashion mentioned, -especially in this forum-.

    (Note my not so standard use of the dash. Or the parenthesis, or, -Hades- this entire aside! Not to mention my entire lack of completing a sentence!)

    Yet none of this could possibly detract you from my point, and my meaning is clear.

    You're being far too formal.

    A quick cut and past job to set your mind at ease:

    Many people unaware of the technical meaning of "to beg the question" in logic use it in one of two looser senses. The first of these, "to evade the question, to duck the issue", is attested since 1860 (WDEU). The second, "to invite the obvious question, (with an inanimate subject) to raise the question", is now the most commonly
    heard use of the phrase
    , although we have found no mention of it prior to The Oxford Guide to English Usage, 1st edition (1983)."

    My emphasis, of course. So it appears this issue was settles sometime in the 80s. Or 80's, both are equally correct.

    Especially in this forum.

    -dameron

    1. Re:OT: Re:RAISES the question by devphil · · Score: 1, Offtopic


      "straight", not "strait". "strait" is a geographical feature, not a correct-or-incorrect measure.

      Sorry, couldn't resist. :-) I'll go to sleep now.

      --
      You cannot apply a technological solution to a sociological problem. (Edwards' Law)
  41. Nooooo! by Anonymous Coward · · Score: 1, Insightful
    Missing one CRITICAL geek grocery item:

    NO MOUNTAIN DEW!

  42. Car independant by decipher_saint · · Score: 4, Informative

    Ok, I'm legally blind, so I will never be able to drive, ever and I hate hearing people whine about how life is impossible without a car. Ok now that that's out of the way, from the sounds of things all you've tried is nothin' and you're all out of ideas. Have you considered:

    -A taxi cab?
    -Calling your friend for help?
    -Mass transit?
    -A bicycle with a rear storage bin?
    -Buying your groceries as you need them?

    For me a trip to the grocery store is almost a daily occurrance. If I can't walk or bike to where I want to go I get a bus, or if I'm in real need a taxi. Of course this means you have to keep a running inventory of your groceries so you know what you need before it runs out.

    My solution to this problem was to write a little app that allows me to record what I have and when it entered the system. From there I generate a report that I can print out for myself that includes information on useage frequency, average quantity purchased, average price, item importance and critical low stock notification. Yeah, I spend more time sorting my stuff when I get back from shopping, but I don't often run out of anything and the system was capable of supporting at least four people.

    New features I might add are an internet-based interface and WAP device capabilities so If anyone else goes to the store I can get a new report on my phone or before I leave work thru the net! (Also, since I buy a lot of the same products over and over I could monkey around with a barcode reader maybe).

    So to sum all this junk up:
    Just because you don't have a car doesen't mean you aren't allowed to use your brain to solve a problem :-D

    --
    crazy dynamite monkey
    1. Re:Car independant by Anonymous Coward · · Score: 0

      -A taxi cab? -Calling your friend for help? -Mass transit? -A bicycle with a rear storage bin? -Buying your groceries as you need them?

      He said he lives in Memphis. Because of that, calling friends or living next to a grocery store for the last option would be the only safe bets. The others would leave him bleeding by the edge of the road with the remnants of his grocery sacks scattered around his unconscious body. I use my PDA to keep track of the groceries for me.
    2. Re:Car independant by Blaede · · Score: 3, Insightful

      Taxi? That would entail a $10 fare, plus a tip. While my grocery stocking trip would only be a once a month activity, you can see where FreshDirect would be not only 1) cheaper and 2) use less of my time. If the delivery fee is a paltry $4 in high priced NYC, imagine how much lower it would be here in Memphis? I have no idea on what the local cab companies here think of carting a guy with 8 paper bags or groceries back to his place is. The oly time I've used cabs is for trips to the airport and bus terminal, and for being carted back home after wisdom tooth extraction.

      Friends? I would never impose on anybody for helping out with things like this, especially when I am able bodied. If I needed a large object moved, found it crucial for someone to assist me taking an arrow out of my arm, etc., then I'd call on friends. But for this, this is only robbing them of their time. What kind of a friend would I be then? And no, I never drive other people cars, especially for my benefit.

      Mass transit? "Luckily", there's a bus that travels in a direct route from Kroger to my apartment. Unfortunately it does this only twice a day, during working hours. Not only would I have to take much time, now losing income is factored in. Plus, a bus ride here costs 1/3 of what FreshDirect is charging in NYC. And even if I did take the bus, 2 paper bags (and a backpack's worth) would be my encumbrage limit.

      Bicycle? I'd been using my bike for this for 2 years, until just recently someone felt they needed it's rear wheel more than I did (yes, I'll lock that wheel as well next time). Truthfully, I enjoyed the biking, as I could get exercise AND quicky get the food. I've been investigating adding such a basket to my bike.

      Buying as I need? That would just rob me of time. It would be more efficient fiscally for me to work more to pay the minor delivery fee than to spend time going back and forth just for sustenance. Not to mention the added cost of buying the smallest portion for items. One example is sugar. I'll buy a 10 lb bag. Now that will take me 3 months to use (I love lemonade).

      It's not the effort that is my problem. I'm not slothful. But food gathering should not take 7 hours of my life each week, as one poster above thinks it should. When I had my car, this was an activity that I did monthly, and it took 1 hour, at the most, WHILE waiting for clothes to dry at the laundry. Even then, I'd still ride my bike for the perishables that would not keep for a month and had to be bought fresh.

      I've done the logistical math. For my particular situation, a service like FreshDirect would be great for me, not because I'm lazy, but it would cut this chore to a mere fraction of the time it would take me now, given my current vehicle situation and location to the store. And like I said, if it costs $4 in NYC, it'll probably be $3 here in Memphis.

    3. Re:Car independant by Lee+Horrocks · · Score: 1

      Just because you don't have a car doesen't mean you aren't allowed to use your brain to solve a problem :-D

      And using an Internet grocery delivery service to solve this isn't using your brain?

    4. Re:Car independant by pedro · · Score: 2

      Somebody mod this guy up, please?
      While I disagree with him on some points, his post is thoughtful and well argued.
      Definitely worth more than a +1!

      --
      Brak: What's THAT?
      Thundercleese: A light switch.. of TOTAL DEVASTATION!
    5. Re:Car independant by Reziac · · Score: 2

      [laughing] Sounds like when I was in college -- only had a bicycle for transportation. A person can get right creative about how to tote heavier loads. Ever try to carry a 50 lb. bag of dog food on a bike? Hint: it's ugly, but it can be done!!

      There are also nifty tow-carts for bikes, which I'd think would pretty much solve the size of load issue -- they'll hold about half the volume of a regular grocery cart. How much weight you can tow is your legs' problem. :)

      Anyway, as you say, there are workarounds, at least for relatively short distances and in urban areas. Tho I wouldn't want to be riding a bike to *my* nearest grocery -- that would be the Costco, at 15 miles away (and coming back is all uphill and against an average 35mph wind).

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    6. Re:Car independant by Anonymous Coward · · Score: 0

      Now the question surfaces: Wouldn't it be worth 4 dollars a month to have someone deliver your groceries to you all at once instead of worrying that you'll have to go walking in the rain of pay cab fair?

    7. Re:Car independant by Issue9mm · · Score: 2

      Actually, it'll probably be $4 in Memphis, just because that's their rate. They'll just have a higher profit on it.

      By the way, you might want to check out Schwans which does grocery delivery here in Memphis. It might not suffice for all of your needs, but it might cut down on the amount of items you have to carry on the bus.

      Just trying to help.

      -9mm-

    8. Re:Car independant by Xaoswolf · · Score: 2
      Thought the same thing myself.

      Must be something to see. Especially if he uses a seeing eye dog...

    9. Re:Car independant by The-Bus · · Score: 2

      Ever been in Firenze?

      I saw a guy in a Vespa blast by me carrying a 27" television. I have no idea how he was doing it, but he had a precarious grasp on the box by the side, he was leaning, and still managed to be so accurate as to almost mow my American backpackin' tourist-ass over.

      --

      Small potatoes make the steak look bigger.

    10. Re:Car independant by Reziac · · Score: 2

      Nope, never been there.. what's a Vespa? one of those little scooterish things designed specifically for splitting tourists in half? :) But yeah, I've seen film from Europe where people on bicycles and scooters carry around the most amazing objects at appalling speeds. If your balance is good and there's a rest-point for the weight, it can be done (as my 50 lb. bags of dog food proved... can be carried across the handlebars or on the rear rack.)

      --
      ~REZ~ #43301. Who'd fake being me anyway?
  43. 15 minute chore? by Anonymous Coward · · Score: 0

    His store must be 2 blocks away. What's even more scary is he thinks there is a food store 2 blocks from everyone in the USA.

    1. Re:15 minute chore? by Anonymous Coward · · Score: 0

      Actually, there are a couple stores within two blocks of me. They are perfect for those who the four food groups consist of alcohol, chips, candy, and soda. One must also desire to pay 1.5-2 times more as compared to a regular supermarket. Body by Circle-K.

  44. Have you lived a sheltered life? by Anonymous Coward · · Score: 0

    Do you think everyone in the USA is within a 4 block radius of a grocery? It's not the walk that's the problem, but when just getting the items for one meal takes up to an hour just to procure (via walking), then a better more time effcient method is needed. Flex some common sense.

    1. Re:Have you lived a sheltered life? by Anonymous Coward · · Score: 0

      He doesn't have any common sense. He lives in NYC.

    2. Re:Have you lived a sheltered life? by Anonymous Coward · · Score: 0

      I've lived where the nearest grocery store for "cheap food" was 2 hours away - along with the gas station. Cheap food is definitely better than no food and if it's a choice between being picky and starving.....

  45. UK by JimmyGulp · · Score: 2, Interesting

    We've had online stores in the uk for about a year now, maybe 18months. Initially, I think Tesco started off with a home delivery service, and its still going strong.

    Later, other large stores have joined in the fun, incluing Asda (recently bought by WalMart), Sainsburys, and others (that I can't think of right now).

    So really, I don't see how this is news for everyone.

    --
    Dirk stood in the Stanley
  46. I enjoyed a similar service by alexburke · · Score: 2

    For the last two years I lived in Toronto and enjoyed grocery deliveries by Grocery Gateway. They serve the whole Greater Toronto Area, have a similar minimum order requirement (C$60), and charge a delivery fee of up to $8 depending when you schedule your delivery.

    The selection was incredibly good, the food was always fresh, and I was quite pleased with their customer service.

    It goes to show you that you can, indeed, be successful selling groceries online, if you play your cards right...

  47. Simon Delivers by jaybird144 · · Score: 1

    I don't know what kind of revenue they pull in but Simon Delivers has been doing this same kind of thing in the Twin Cities metro area (Minnesota) for a few years now. They have fast delivery, their products are good quality, and they accept coupons...delivery groceries seems to work pretty well, IMHO.

  48. Re:Blah by Anonymous Coward · · Score: 0

    I suggest going cold turkey on the computer.

    Yeah, either that or find another teen pron site and enjoy the slide into hell/depravity :)

  49. Common in the UK by veg · · Score: 5, Interesting

    In the UK most of the major supermarkets have internet shopping. For 5 quid you get it delivered to your door in a refrigerated van.

    Despite how cool this whole idea sounds, we still trudge down to the actual store, pick the stuff by hand and get a cab back (which costs about 4 quid).

    Why ? Well we tried it several times from different supermarkets and each time something was wrong - things missing, food with a same-day sell-by date and the van turning up hours late...a right bugger if you were staying in to wait for it. The missing items were either just missing or marked "out of stock". We refuse to believe that the supermarket has run out of bread and bananas.

    So we'd have to go to the shops anyway to pick up the missing stuff anyway.

    Also, they will select replacement items if something is out of stock if you wish. However the selection is usually made by the store surrealist and not too helpful. Sorry, we're out of cheese, so we have selected some curry powder and a mop as a replacement.

    1. Re:Common in the UK by Brian+the+Wise · · Score: 1

      I used to shop a lot online when I lived in Denver, CO from King Supers. When I moved to the UK I thought I'd try the same, but had the same problem as veg. Deliveries are almost always late, quality sucks, stuff missing, rude delivery guys...

      I tried again not so long ago with a new UK company called Ocado. They're much better than all the rest! The only problem is they only serve the London area, but they've only been delivering for about a year now, so they're probably waiting to make more money before expanding...

      Highly recommended if you're fed up with Tesco's and the rest...

      --
      --- Brian the Wise Friend to Small Fury Animals Everywhere...
  50. Um, you've never lived outside the US, have you? by CrystalFalcon · · Score: 4, Interesting

    The United States is _designed_ so you need a car to go shopping, which few exceptions (Manhattan being one of them). Where I have lived, I have always been able to get my groceries on foot, and we're not talking 7-11s here, we're talking real grocery stores.

    I have not only done my shopping without a car for a full month, but for, say, ten years. Sure, it's a ten-minute walk to the store. So what? It takes me longer to get to and from the garage anyway.

    The real killer is grocery stores in the subway stations, where you can pick your stuff up on your way from work without a minute of detour. I haven't used them, though, as I prefer to walk to a store, even if it's a mile or so away.

  51. tesco.com by Tet · · Score: 5, Informative

    I'm surprised no one's mentioned tesco.com yet. It's the world's largest online grocery delivery service, with revenues of over $560m last year, and it's running an operating profit. They've just started expanding out of the UK and have launched in the US in a partnership with Safeway. The unique thing about them is that rather than have a huge distribution centre somewhere, they make use of their existing bricks and mortar infrastructure. When you place an order, it gets sent through to your nearest store where a member of staff goes and picks it off the shelf for you, and it's delivered the next day (within a 2 hour timeslot you request, too). I've been using them for a while now, and have few complaints (other than a few IE-isms on the web site).

    --
    "The invisible and the non-existent look very much alike." -- Delos B. McKown
    1. Re:tesco.com by Fnkmaster · · Score: 2

      Hannaford's Homeruns service was supposedly doing the same in the Boston area. Hannaford is a retail, brick and mortar grocery store operation, though I never saw their stores in the Boston area, their trucks used to be everywhere - apparently their stores are all out in the suburbs, not near Boston-proper. They did next day delivery, had minimum order charges and delivery charges. I don't know what happened but perhaps if they had a retail operation closer to Boston where their delivery service operation flourished they would have done better. Hannaford is still around and has something like 30-40 grocery stores in New England, but homeruns.com is defunct. Boston has no more delivery services that I know of. I really miss getting my fucking videos and pr0n delivered within an hour by whatsitcalled. Fuck. The name has even faded from my mind. Oh well. Time to haul ass over to the store again.

    2. Re:tesco.com by drewbie · · Score: 1

      Peapod by Stop and Shop is your other option in Boston. My wife uses them and has been happy with the prices & selection. They deliver (and carry up stairs!) to your door within time slots.

  52. Grocery shopping is now fun by oob · · Score: 2, Informative

    Tesco UK have an ordering site optimised for PDAs and other small screen devices.

    It's so easy to walk into the kitchen and see what I need, then order with an 802.11b enabled PDA.

    1. Re:Grocery shopping is now fun by Anonymous Coward · · Score: 0

      You mean you don't have the fridge yet?

  53. Grocery store business is dying, except for WMT by Conspire · · Score: 2

    Walmart is killing all the grocers. It is inevitable, that all but the specialized niche players will fall to the retailing king.

    Walmart's super stores will put them all outta business, even the delivery guys because as soon as WMT enters that business (which they may be already doing in some markets --- anybody know?), it'll be another slaying with Walmart out as king.

    --
    Real men don't need signitures!!!
    1. Re:Grocery store business is dying, except for WMT by DennyK · · Score: 5, Interesting

      I do all my grocery shopping at Wal-Mart these days. It's a little farther to drive than the other stores, but it's a heck of a lot cheaper. The same stuff (almost literally, same brands and all) that costs $100 at Publix costs about $70-75 at Wal. Winn-Dixie is closer to Wal's prices, with the "value card" (yeah, yeah, privacy, blah, blah...but they don't do address verification, you just fill out the sheet and get your card right there, so as far as they're concerned, I'm Joe Smith from 123 Main St. in Boise, Idaho... ;) ) but it takes twice as long to shop there since half their inventory is a week past the expiration date (I swear to God one of their salamis tried to bite me once. Luckily it hadn't managed to grow any teeth. Yet...) Wal's also open 24 hours, which is nice for a night owl like me. Only downside is the aisles are crammed with pallets and carts of inventory at that time of night, so it can be rather hard to navigate...I had to walk half the length of the store one time when I found myself on the wrong side of the aisle and every space between the middle islands was blocked by pallets...

      The other downside to Wal-Mart is their selection is somewhat limited, but they usually carry everything I'm looking for, so it's not a big deal for me. Oh, and they can't sell beer after midnight. Damn blue laws...

      DennyK

    2. Re:Grocery store business is dying, except for WMT by autechre · · Score: 2


      Oh, poor you, no grocery store alchohol after midnight. In Maryland, they can't sell it at all. Want to cook with some wine (no, not the salt solution passed off as "cooking wine", the real stuff)? That'd be a separate stop at the liquor store, then.

      On the upside, Metro is open 24-7, Giant is open almost-24-7 (they close for a bit Sunday morning), and Mars and Han Ah Reum (which are the best for produce) are at least open until 10pm.

      I used to do my shopping at 1am, but I've found that as long as you don't do something crazy like visit an Asian supermarket on a Sunday afternoon, and generally avoid rush hour shopping, it's not bad at all.

      I'd also much rather shop at a locally owned and run business like Mars than a massive soul-eating entity such as Wal-Mart. I save money by buying fresh food and cooking it myself. It takes more time than getting TV dinners, Stouffer's, or whatever, but I get enjoyment out of cooking, and it tastes better.

      This is actually what concerns me the most about online shopping: produce quality. There are always a few rejects in the bin, and I wonder whether they'll use them or not. If I go to the store and the broccoli is just OK, I'll revise my dinner plans for that night. If I click on "order" beneath a picture of perfect broccoli and it shows up wilted, I'm stuck.

      --
      WMBC freeform/independent online radio.
  54. I can see the marketeers now by SensitiveMale · · Score: 2, Funny

    Oh my GOD! We have a huge influx of people in the 10022 zip code. We need to double our infractruscture there.

    Six months later: You're fired! The sales never panned out.

  55. huh? by commodoresloat · · Score: 2

    Who says they got this ad for free?

  56. Bah! This has been done before... by Tirs · · Score: 1

    My company created an on-line grocery shop, three years ago. We got the contract from an association of grocery merchants here in Vilanova, near Barcelona (Catalonia, Spain). Nihil novum sub sole...

    --
    Strength, balance, courage and reason. If you know what's this about, contact me!
  57. Oh well. by jotaeleemeese · · Score: 2, Informative

    In the UK this has been happening for the best part of the last two years.

    Unsurprisingly it is big stablished companies who have been providing this service. It took them a while to realize why this is good, but when they finally got around it they got it right.

    --
    IANAL but write like a drunk one.
  58. Re:Blah by Anonymous Coward · · Score: 0

    No particular relevance to the story, I just thought slashdot around 2:30am would be a pretty good place to look for advice in this regard.

    And on that note, thanks for the [en|dis]couragement.

  59. Re:Um, you've never lived outside the US, have you by Anonymous Coward · · Score: 0

    It takes me longer to get to and from the garage anyway.

    I could see where that would be a discouragement for vehicle ownership. Do they require vehicle parking to be on one end of town and the residential area the other?
  60. The Fridge by oob · · Score: 1

    No, though I think that there are good arguments for integrating a barcode scanner into PDAs.

  61. YAY!!!! by Anonymous Coward · · Score: 0

    PCs preloaded with linux and running the shitty grocery stores out of business. Gotta love it!

  62. Astroturfing by Anonymous Coward · · Score: 0

    Slashdot editors, excuse me, but this sounds alot like a story submitted by an astroturfer... geeks aren't all that interested in supermarkets, except when they want pizza and Pitr Cola.

  63. Baeh... by Anonymous Coward · · Score: 0

    This business model failed in Europe already.. ppl here want to grap, fell and smell the shit they're supposed to eat before paying for it... but maybe that's the future when the population grows on like this we might not be allowed to step on the streets anymore..

  64. there's another company... by Anonymous Coward · · Score: 1, Interesting

    in Toronto callled grocery gateway that provides the same service at comparable prices... and not only has it secured a large amount of investment it has been around since about 1997 and is growing successfully.
    (no this is not an advertisment)

  65. I'm a happy shopper by tobyp · · Score: 0, Interesting

    I've been buying online from Sainsbury's (www.sainsburys.co.uk) for most of this year - on the insistence of non-geek friends who told me how convenient the service is - and I'm very happy with their operation.

    If you don't like a substitution you can always get them to change it, or check the paperwork at delivery time and refuse to accept it. I have had a few problems but the overall convenience of the service far outweighs them. In any case they do seem to be learning as they go along, and the service seems to be steadily improving.

    Toby Poynder
    London UK

  66. Actually, yes. by Blaede · · Score: 2

    Extreme rural Mexico. Grocery time involved a 30 mile car trip (2 legs, in an "l" shaped path) to the city. Walking (or horse riding) a direct route via rough country with no traveled paths(probably 13 miles) was not an option. The coyotes, scorpions and rattlesnakes kinda have a way of putting a crimp into that.

  67. "Pull" is your best album. by Anonymous Coward · · Score: 0

    You guys retired at your peak.

  68. UK situation by mccalli · · Score: 3, Interesting
    Genuine question here, as I don't know the answer. In the UK, it's the norm for supermarkets to offer online shopping. Places like Tescos, Sainsbury's, Waitrose etc. do a reasonable business from it, with Tesco's being the most successful. I use the Tesco service regularly in fact.

    Is that not the case in the US? Don't the main supermarkets do this as standard?

    Cheers,
    Ian

  69. MN has SimonDelivers by Yort · · Score: 4, Informative
    I haven't used it myself, but I've heard of many people here in MN (Minneapolis/St. Paul) who love SimonDelivers, which has no delivery fee for orders above $80, otherwise $2.95. I don't know their financials, but they seem to be doing ok, and I certainly see their trucks all over the place!

    Troy

    1. Re:MN has SimonDelivers by JHMirage · · Score: 2, Informative
      As someone who has used them for several months now, I can say that our family has been very happy with the service. We did some fairly in-depth comparison shopping when we first looked into signing up, and were amazed that prices were generally within pennies of brick-and-mortar stores on all items we looked at. (Even in many cases when compared to sale prices.)

      I'm not looking to turn this into a sales pitch... it's just pretty amazing to me that they've been able to keep that up. According to a section of the FAQ, they started in April of 1999. Is there really that much investment in infrastructure in conventional grocery stores that a company like SimonDelivers can afford to replace it with a fleet of vans and a high-tech warehousing system and still charge (virtually) no delivery fee.

      More to the point, why couldn't Webvan, then?

      --

      A man talking sense to himself is no madder than a man talking nonsense not to himself.
    2. Re:MN has SimonDelivers by FlynnMP3 · · Score: 1

      Kind of makes you wonder about how much the markup is on foodstuffs. I do know that SimonDelivers will not deliver to an apartment complex, even if the patron agrees to be on site when the delivery truck is there.

      The other thing is seem to make their money on the weekly specials they offer

      -FlynnMP3

    3. Re:MN has SimonDelivers by The+Phantom+Mensch · · Score: 1
      We've been using them for a year or so now. Some advantages:
      • Stored grocery lists. You can store your weekly shopping list, or several variations on it there, then just pull it up and make a few adjustments by just checking things off, and place the order in 10 minutes or so.
      • Search engine. Why wander the aisles of the grocery aimlessly looking for some obscure/hard to categorize item when you can just run a web search?
      • Good quality produce, meats, etc. This is something the online store has to excel at or the hands-on vegetable squeezers will shop elsewhere. SimonDelivers hasn't done us wrong yet.
      • You never have to walk the kids past the candy and junk food displays.
      Cons:
      • Sometimes we just can't think of everything we need while sitting in front of the TV with a laptop, and need to wander the aisles of a real store to jog the memory a bit.
    4. Re:MN has SimonDelivers by Anonymous Coward · · Score: 0

      More to the point, why couldn't Webvan, then?

      It was run by idiots. Their major mistakes were

      • Buying HomeGrocer.Com and other online grocery stores.
      • An incredibly hard to navigate website.
      • Expanded too fast.
      • Ignored both their customers and the marketplace.

      My ex-fiance, who is legally blind loved homeGrocer.com. When WebVan took over, the site was revamped to the point that she could not place an order. [ Blind people tend to be both extremely agravating and incredibly loyal customers. ] Making the website impossible for her to navigate, led her to tell everyone about how bad it was. Her blind friends dropped WebVan, and convinced most of their sighted friends to do the same thing.

      On the employee side of things, they were totally disorganized. [ Having a minimum wage employee teach the manager how to use a forklift, so the manager could teach new hires how to do so is one example of their stupidity. ]

  70. Whats the big deal? by Ilgaz · · Score: 4, Insightful

    We, here in Istanbul/Turkey have an online grocery for 4 years!

    Its Koc holdings "migros" grocery (joint venture with swiss migros) and works well, they even deliver stuff 2-3 hours later, WITHOUT any fee.

    http://online.migros.com.tr/index_sanal.html (in turkish)

    Also they use those cool GSM credit card machines so you don't have to give your CC over the net.

    I don't understand the big deal. I mean, if it was a VRML or VR shop you bought stuff by actually walking around on browser (yes a UK company exist), it would be big news, but whats the deal with this one?

    1. Re:Whats the big deal? by Anonymous Coward · · Score: 0

      Yeah, and you treat the Kurds and Cypriots like shit. Who gives a fuck, you savages.

  71. JIT for necessities by zogger · · Score: 3, Insightful

    "Just in time" is ok for non essentials, but for necessities like food it is a tad more prudent to have more than a meal or two's worth on hand. Try having a few weeks minimum in case of an emergency or disaster, etc, along with some water. It might not have ever happened to you, not yet, but it's happened to unmpteen zillion people in the planet's history that unforseen things occur and you might not be able to "stop by" and grab that daily suply. At least have some basics that could last. This is sincere advice, it's my primary avocation, this subject. Survival/preparedness issues. It applies to poor and rich, nerds to luddites, it doesn't matter, never forget you are a carbon based life form with "needs" as opposed to "wants".

    We have here short term fresh foods, medium term storage "normal" grocery foods, and very long term stored food, in addition to our vegetable garden. and I've always had that-more or less-since my late teens,including times of no vehicle and either walking or taking ten speed every where. It's doable. Modern delivery and being able to use the internet for food is a good thing, and you can get excellent quality food delivered to your door, from major urban to out in the boonies, anyplace a fedex or ups or a UPS person can make it.

    The deal is you can do both, it doesn't have to be either/or. You can do daily light shopping for fresh, but for sure don't neglect basics and have at least some weeks or a months worth-a realistic month-on hand at all times.

    1. Re:JIT for necessities by pedro · · Score: 2

      The only reason that I'm replying to this is because it's a smart and coherent post that actually addresses the subject.
      I also agree, heartily.
      Our scoring/moderation system needs a severe revamp.. it's become increasingly difficult to wade through the crap to get to what's worthy.
      Even +2 isn't cutting it anymore.

      --
      Brak: What's THAT?
      Thundercleese: A light switch.. of TOTAL DEVASTATION!
  72. Projected? by Dwedit · · Score: 1

    Doesn't "Projected" revenues mean that it's not really there?

  73. VC and success by Ninja+Master+Gara · · Score: 2, Insightful
    It pisses me off in the worst way that WebVan got a billion dollars to last what, a couple years?

    And companies today that were around before the boom, and are still around today, have nightmares trying to get small reinvestments and loans cuz they're the dreaded "IT COMPANIES".

    Way to go on making it work FreshDirect.

    --

    ---
    When I grow up, I want to be a kid again.
  74. blind cycling? by merriam · · Score: 1

    Is a legally blind person allowed to ride a bicycle on the road in the US? Sorry if this a silly question...

  75. And in other news.... by nizo · · Score: 2

    thousands of home-bound people starve to death as we slashdot the FreshDirect server into oblivion.

    1. Re:And in other news.... by Anonymous Coward · · Score: 0

      They are only New Yorkers. There are enough of them around that people won't care if a few of them starve because they were too short sighted to only buy enough food for a day or two.

  76. We've got Peapod in Chicago by JimRay · · Score: 2

    Here in Chitown, we are served by the magic of Peapod. Having groceries delivered directly to my apartment has literally changed my life in the city. Not having a car meant that I had to schlep my groceries by hand from the nearest store (about 3/4 mile--it's a lot when you've got arms full of bags) or use mass transit. It also meant that I could never buy more than about 5 days worth of food--simply because that's all I could carry.

    To all the naysayers out there that say "Eh, you lazy fuck, I can't believe you have your groceries delivered" I have this to say: screw you. I cook almost every night and having to carry food by hand across the city or rely on a friend with a car is simply out of the question. A bi-monthly peapod delivery makes sure that I don't have to worry about running out of food.

    Before I signed up, I held on to my receipts from the grocery stores around town to compare. The prices are no more expensive than any other store, and sometimes cheaper. As long as I order $100 or more, delivery is $5 (plus a tip to guy that hauls my food up 2 flights of stairs). All non-perishable goods are stored in their warehouses (which is how the keep overhead low, methinks) but all fresh foods are picked up from local markets and suppliers to area restaurants.

    Peapod rocks. Having your groceries delivered to your house/apartment ROCKS. Shopping for groceries in my PJ's from my home ROCKS.

    --
    My other computer is your Windows box
  77. Re:blind cycling?-answer. by Anonymous Coward · · Score: 1, Informative

    Yes a "legally blind" person can.
    A completely blind person shouldn't attempt it.

    BTW "Legally blind" simply means your visual acuity falls below a certain point even with corrective lenses.

    http://www.icbvi.state.id.us/DEFBLIND.HTM

  78. Fresh Direct is a slam dunk by Scottus · · Score: 1

    Like many New Yorkers I am just waiting till January when freshdirect services my zipcode. It might look like a startup but its run by one of the best Grocers in the buisness. He help create Fairway the grocery store so good it has rich white people driving up to the industrial part of Harlem to get international cheese and Olives. The story is such a NYC success story that It was featured in the way too New York sit com welcome to New York before it go canceled. Also NYC is used to delivery. And no tipping policy means that cost of delivery ($5) its essentialy free delivery. Quick link about his previous venture, in delivery. http://www.newyorkmetro.com/urban/guides/bestofny/ services/00/BONY2000_services_grocery_delivery.htm Basically he already has a brand that is the best of breed. Fairway. A dense market. Minimum required order. And hungry people. And at prices 20% below he can raise them with no problem. New Yorkers don't have cars so going 1 mile to get what you want is a trial.

  79. This is progress? by KieranElby · · Score: 1

    50 years ago, one could simply telephone the butcher, baker or grocer and he'd send a boy round on a bike the same afternoon...

    1. Re:This is progress? by Anonymous Coward · · Score: 0

      Now we're talking about the butcher AND the baker AND the grocer, combined with (generally) a larger delivery area than those of old.

      So, yes, this is progress.

  80. What ramifications will this have? by thedbp · · Score: 2

    Jesus, think about the restructuring that will surely befall the Underpants Gnomes now! Now that step 2 has been revealed, we see a twisted chain of events that includes, incredulously, food and kid's hanes - together. I forsee massive underpants gnome layoffs in the near future as the public gets wise to their filthy brand of food degredation.

  81. Simon Delivers by rf600r · · Score: 1

    Many people in the Twin Citeis area have found satisfaction with SimonDelivers.

    Their interface is great and the prices aren't bad. I see SimonDelivers trucks all over the place every day. They must be doing OK. In fact, I need to go finish up this week's grocery list. MMMMMM..steak.

  82. kroger as food as webvan by peter303 · · Score: 2

    Some poeple in my state use one if the Kroger chains. They've been filling web orders for years. Not as much variety as webvan. But they already had the infrastructure.

  83. they don't stock mountain dew!!!! by Suchetha · · Score: 0

    nuff sedd

    --

    learn from yesterday, plan for tomorrow, party tonight
    or one out of three ain't bad
  84. I remember Homegrocer by redfiche · · Score: 1

    I was a very happy customer, they waived the delivery fee if you're order was > $100, which was not too hard to do, especially since they had a nice selection of wines and microbrews. Then Webvan bought them and ruined it all. I've tried Safeway's service, but the selection sucks and the delivery fee is exorbitant. I really hope a startup comes in and does what Homegrocer was doing.

    --

    Brevity is the soul of wit

    -- Polonius

  85. Open Source Grocery App? by implex · · Score: 1

    So are you releasing this application of yours as Open Source?

  86. Why you shouldn't shop at Walmart by ChrisCampbell47 · · Score: 1
    I do all my grocery shopping at Wal-Mart these days.

    I think all reasonable human beings should be expected to draw the line somewhere. Here's why you shouldn't shop at Walmart, ever:

    Vote with your wallet. You DO have a choice.
    1. Re:Why you shouldn't shop at Walmart by swillden · · Score: 2

      Here's why you shouldn't shop at Walmart, ever:

      • They abuse their employees [lieffcabraser.com] (see also NYT article [nytimes.com])

      I don't know the story here, but I'm pretty certain that the courts will take care of it if true. Employers who blatantly shortchange their employees get slapped down. Plus, employers who habitually abuse their employees have a hard time hiring and retaining people. Keep in mind that U.S. unemployment is still very low.

      • They destroy the social fabric of neighborhoods

      No, automobiles destroy the social fabric of neighborhoods. Wal-Mart is just continuing the social change that started fifty years ago when cars became widespread.

      • They engage in capricious censorship

      I *love* Wal-Mart's "cencorship"! The kind of music I like the best tends to be rife with profanity, offensive themes, etc. IMO, none of that stuff adds anything whatsoever to the music and, although it doesn't bother me much, I have kids running around and I'd have a hard time teaching them to use good language if they heard some guy screaming the F word blasting out of my stereo while I was working. The bands may think that their offensiveness is important to their art, but I don't really care what they think, I'm paying their bills.

      Lucky for me, even if the bands think that the stylized rendition of a penis on their latest album cover really adds significantly to public dialog, Wal-Mart will tell them they have to get rid of it, and I (and millions of others) can buy the CD with some assurances.

      • They purchase from overseas suppliers with ZERO regard for the sweatshop conditions under which the materials were manufactured. Even Nike agreed this was reprehensible.

      The conditions under which many products are produced is deplorable. The same thing was normal in the US 100 years ago, and it was terrible. However, that's an issue for the countries and people involved to deal with, just as we did (and continue doing), and it's very likely that our interference will do more harm than good.

      Why? Economics. Industrialized countries have highly educated workforces and easy access to automation, which means that we can produce goods more cheaply and effectively than countries without those advantages, right? No, because we also have a labor force that demands short work hours, good conditions and high pay. What competitive advantages do third-world countries have? Their only real asset is their poverty. Because they have little, their people are willing to work longer, harder and in worse conditions than wealthy people would. And exploiting that one advantage is the only way they can get ahead. They cannot afford to educate all of their people for 17 years, or even 13 years. They cannot afford to buy expensive equipment. They cannot afford high wages, or 40-hour work weeks or, in many cases, even basic safety equipment.

      All of that is very sad, true, but look at history and you'll see that all of the currently wealthy nations passed through a similar time. Right now, those poor countries produce cheap goods and sell them to wealthy countries, and they buy almost nothing the wealthy countries sell. Over time, this trade imbalance will erode the relative advantages of the wealthy countries and improve the situation of the poor countries (typically more improvement than erosion, this is not a zero-sum game), and as their wealth increases the people of the poor nations will obtain more personal power and eventually they'll be able to institute their own systems to prevent abuses.

      On the other hand, if the wealthy steadfastly refuse to allow the poor to exercise their *sole* competitive advantage, then the poor will remain poor for much longer, having to lift themselves purely by their own bootstraps, without the benefit of international trade (except with similarly poor nations).

      If you want to take this from a social/national level down to an individual level, go find a sweatshop worker in China and ask him if he would prefer to continue working 14 hours per day, 7 days per week in deplorable and unsafe conditions to make a meager wage that barely feeds his family, or if he'd rather be unemployed and watch his children starve. If American companies (including Wal-Mart) refused to buy sweatshop goods, the result would not be an improvement in the sweatshop conditions, the result would be closure of the factories as the production migrated to industrialized countries with automated factories.

      The point of all this is that while your complaint is correct, (a) it's a much broader issue than just Wal-Mart and (b) it would really be a good idea to come up with a solution to the root problem (poverty), rather than just addressing the symptoms. Historically, we know that the odds are good that things will gradually improve if we just leave well enough alone. That doesn't mean it's the *only* way to improve the situation, but boycotts sure aren't going to help (that's like taking a man's last crust of bread to wave it around and complain that it's moldy -- makes you look like a compassionate person, but the guy whose bread you took is starving).

      Personally, the best proposal I've heard is for the wealthy countries to give more student and work visas, and maybe even provide small subsidies. Allow the poor people to come and work here, in good conditions, for reasonable (to them) wages, and get educated here, and encourage them to save up and then go home and build something useful with the knowledge and funds they've acquired. The idea is to try to accelerate the transfer of wealth. Unfortunately, many, many of the wealthy nations' citizens oppose the idea of accelerating the transfer of wealth.

      And the bit about Nike just makes me laugh: Nike took a major PR hit and they'll say anything and criticize anyone who will help take the pressure off them. What they say is meaningless.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    2. Re:Why you shouldn't shop at Walmart by rueba · · Score: 1

      Good answers for that last point!

      As someone from a "Third World" country, I have often felt these lefty anti-sweatshop people are very very misguided.

      Cheap labor is our SOLE competitive advantage, without that, why would anyone want to invest here? Saying that companies should not advantage of the cheap labor is INSANE and harms the people who need and appreciate those jobs the most.

      --
      The only reason all cover-ups appear to fail is that you never hear about the ones that succeed.
  87. No service downtown? by benzapp · · Score: 1

    I just put in my zip code in Chelsea, 10011. They don't deliver to Chelsea?? What the fuck? Is this some upper east side only venture?

    --
    I don't read or respond to AC posts
    1. Re:No service downtown? by mlrtime · · Score: 1



      I'm in BPC (10280), they have been delivering here for a few months. They will get up there soon, at least you have good grocery stores already. Us BPC'rs have nothing! :)

  88. Glad to see you like Mountain Dew by Anonymous Coward · · Score: 0

    that'll put your sperm out of service; you won't be polluting the gene pool, thank god.

  89. Amen. Most consumers are idiots by Anonymous Coward · · Score: 0

    People don't realize just how much money they could save by investigating alternatives. Its sad how dumb most consumers are.

  90. Koc holdings by Anonymous Coward · · Score: 0

    ROFL

    1. Re:Koc holdings by Anonymous Coward · · Score: 0

      Koc is pronounced "kosh". It's kinda like someone trying to pronounce "cash" after having a wad of SCO Unix manuals shoved up their nose.

  91. Home Inventory Tracking (Re:Car independant) by cmason · · Score: 1
    My solution to this problem was to write a little app that allows me to record what I have and when it entered the system.

    I'm constantly in the grocery story asking myself something like, "Do I need to buy mayonaise?"

    Doesn't it seem like grocery stores could offer this as a service? They already track your purchases with the damn discount swipey card. Now they just have to put a Web or SOAP interface on that database so you can pull the data (and integrate it with purchases from other stores). You can know when you last bought something. You could get really slick and have terminals in the store. "Hmm... when did I last buy mayonaise? Let's see."

    Of course there are issues:

    • Security- Do I care if someone else knows when I last bought mayonaise? Probably not. Do I care if someone else knows when I last bought condoms? Probably. (Or rather how (very) long ago I last bought condoms, but anyway.)
    • Utility- This kind of inventory tracking by purchase is only so useful. Things are not always used at a constant rate. For fresh items you could also track by date of spoilage. See below for another idea.
    A better system might combine this with a barcode reader over the trash can. Scan the UPC code when you thow away the package. This doesn't work for vegetables, obviously, but it's a start. Combine this with RFIDs and you're golden. Again, except for vegetables, until we invent some seriously genetically modified veggies.

    -c

    --
    "If you are an idealist it doesn't matter what you do or what goes on around you, because it isn't real anyway."-R.P.W.
    1. Re:Home Inventory Tracking (Re:Car independant) by arkanes · · Score: 2

      Peapod does exactly this. In fact, if you know your monthly usage, you can just set up a shopping list and re-order it. All these people talking about how you can do it on a bike or whatnot are missing the point - it takes less time and is cheaper to have them delivered. It's not new to do it over the internet, but it's getting major stores like Shop & stop into delivery where they weren't before. It's cheap. It's convenient. It's MORE convenient than making the trip yourself, which is the point of the service, and has ALWAYS been the point of getting anything delivered. I haven't seen such righteous justification of doing things the hard way since the last time I visited my Baptist relatives.

  92. Cold Turkey by Reziac · · Score: 2

    Sorry, I tried coldturkey on my computer, and it just wasn't the same as freshmeat. ;)

    http://www.coldturkey.com/
    This site has not been properly configured!
    Please contact the webmaster

    See? What did I tell you?!!

    --
    ~REZ~ #43301. Who'd fake being me anyway?
  93. urban planning and online groceries by romit_icarus · · Score: 1

    Having lived in India, Europe and in the US (NYC and in the suburbs), I'd like to add that the plan of the area you live in can decide on the success of online grocery services there. In most traditional town spaces - e.g Amsterdam, East village in nyc, Berlin etc, the grocery supermarket just doesnt exist. For one, there is no parking space. And with the concentrated population in those parts, scattered grocery stores (usually specialty stores) do the work. Within a walking distance, one can access a wide variety of such stores and therefore get your groceries done. For that reason, the Americn version of the superstore doesnt necessarily do well in other countries. Compare this with the US - especially suburbian setups - where distances are large, supermarkets have ample parking space with standardised products. Online groceries make sense here. After all, who would want to drive down for 20 minutes, park, shop, stand in the checkout line just for a pck of cigarettes!

    1. Re:urban planning and online groceries by Anonymous Coward · · Score: 0

      If you'd bothered to read the article, you would have noticed that FreshDirect is serving Manhattan, not the suburbs.

  94. The most important question: by JabberWokky · · Score: 2
    What kinda of monitors are they using?

    The ISP I work for bought up Webvan's monitors in a bulk purchase - almost all of the screens in the developer and tech support departments have a metal Webvan asset tag on the front. I'm hoping this new company gets some big LCD screens.

    --
    Evan

    --
    "$30 for the One True Ring. $10 each additional ring!" -- JRR "Bob" Tolkien
  95. Here's an online success story... by leeet · · Score: 1

    A large grocery company in Quebec has been doing online grocery for more than 6 years now with a pretty good success. You can order pretty much anything you want and they will deliver it to you. All you need to do is to spend 35$ and pay a 3$ delivery fee, which is quite reasonable.

    No capital venture or .com's burning cash here...

    They rather use the power of their vast network, so there's most likely a store pretty close to your place. Your order is then dispatched to the closest store and processed. Very efficient, very fast...

    --
    -- Leeeter than leet
  96. Step 3, PROFIT! by Anonymous Coward · · Score: 0

    Step 3, PROFIT!

  97. Re:Peapod IS GREAT, and it uses apache by Anonymous Coward · · Score: 0

    We are in the Baltimore/Washington Area,
    and peapod compensates for the insane time
    spent on the daily commute. It also makes
    financial sense for all involved.
    Giant(our food grocery store chain) gets a
    scheduled delivery time that comes from
    (i believe the shipping terminal warehouse)
    instead of having to predict when I will show
    up at their store and what I might buy. Fuel
    is used from the terminal to our house, instead of to the store added to our fuel going to the store. It make alot of sense,
    I just wish we had mass transit with maglevs. :(

    My first thought about peapod was a typical
    incredulous "I can get my own damn groceries".
    Then my wife wanted to use it, I rethought my
    conclusions and realized. That once a week after work we would all go out and spend 3
    hours shopping I would do my typical "look how many bags I can carry at the same time trick" and then it was 9 oclock and the evening was shot for doing the other chores around the house, those left over from work, those left over from school, and then oh yeah don't forget you may want to read a bedtime
    story to thekids. Uggh Peapod makes time for the other things that only you can attend to.

  98. quite an accomplishment by dramage · · Score: 1

    running a profitable e-business? quite an accomplishment for a such a tiny little man

    1. Re:quite an accomplishment by AtariDatacenter · · Score: 1

      Tiny little man? Or Giant Beer Bottle?

  99. Re:For those of you on the East Coast... by Anonymous Coward · · Score: 0

    I don't know for sure, but I think the
    economics makes more sense from an established
    food distributor. The Peapod in our area
    seems affiliated with Giant grocery stores.
    I've been assuming that for them the whole
    delivering of groceries may actually save them
    money. If they pull the groceries from the
    regional distribution terminal, not pulling
    groceries off of the shelf. If they do that
    they reduce the traffic and costs at the local
    stores and pull stuff from the distribution
    terminal that they know is paid for, instead
    of shipping groceries to the local stores that
    they project will be bought.
    The deli and produce they provide is not as
    good, however.

  100. SimonDelivers by LanMan · · Score: 1

    SimonDelivers has been doing this in the Minneapolis/St. Paul area for a few years now and they seem to be sucessful at it. From speaking to people who use their service, they say its fast, reasonable in price, etc. SD has also been slowly increasing its coverage area over time.

    1. Re:SimonDelivers by LanMan · · Score: 1

      Forgot the URL - its http://www.simondelivers.com/

  101. NYCers must have gotten very lazy since I left :-) by Anonymous Coward · · Score: 0

    I mean, when I lived in NY, it was trivial for me to drag myself out of my apt and walk a maximum of 3 blocks to the local food store. I had a lot of variety too... ethnic food, good bakeries, etc.

    Now that I'm in NJ, it's a royal pain in the butt to navigate traffic to get to the closest supermarket (I hate driving). When you finally get there after a bout of white knuckle transportation, the variety consists of 300 types of cheetos.

    This service would be .awesome. in a suburban area because it's the shopping equivalent of having a real public transportation system. I'm really amazed they are making money in NY. Maybe its just the novelty -- or a lot of Fat Bastard clients.. :-)

  102. The model makes perfect sense for NYC by TreyHarris · · Score: 1
    I guess they don't have refrigeration in NYC to preserve food. Good to see you like wasting time and getting raped by the small biz owners with their obscene prices.

    Well... if you've ever been apartment-hunting in New York, you'd know that if a kitchen has a full-size refrigerator (i.e., the type that you find in 90% of homes in America), then it is probably a "luxury apartment." The typical Manhattan apartment has a compact refrigerator (the kind that's a foot shorter and a few inches narrower than usual). I've even seen apartments with "kitchens" that would, anywhere else, be called a "kitchenette" with a dorm-room sized fridge.

    FreshDirect may, in fact, not be a service that would work profitably elsewhere. But given that

    1. In New York, most people don't have cars, and if you do, it is an enormous chore to use it, since you probably had to park a dozen blocks away and it will take half an hour minimum to find a parking space (both near the grocery store and once back at home);
    2. Kitchens are tiny, just like apartments in general, so there's no room to store quantities of food beyond what you need for a few days;
    3. A cab round-trip to the store will be $6 minimum, the bus or subway will be $3; and
    4. Every grocery store in Manhattan will deliver, meaning you do your shopping and then leave your bags with the cashier. The charge is usually $3.95 flat or $1/bag;
    the FreshDirect model starts to make a lot more sense. You get to skip the inconvenience of carrying groceries back from the store for the same price as the grocery store--but you don't have to go to the store, either.

    Another point that hasn't been raised here is that the founder of FreshDirect is the co-founder of Fairway Uptown. Fairway is well known for their amazing produce, spectacular cheese selection, great coffees, and butcher-quality meats and seafood. Many of us Manhattanites make a weekly trek of thirty blocks or more to Fairway to get food of the quality not available at the local supermarket. (To answer several other posters, the days of the corner butcher and green-grocer are largely over in Manhattan, as the high cost of real estate has driven them all out.)

    FreshDirect offers Fairway selection and quality without the Fairway travel. This isn't about laziness, it's about equal or greater convenience and greater quality at the same price.

    One final point--several people here have said that we "should" be buying groceries once or twice a month. Ignoring the lack of storage/refrigeration space in New York I mentioned earlier, do you guys not eat meat or fish or produce? Even if you buy specifically with an eye towards things that keep, it's pretty hard to buy fresh more than a week ahead, especially if you want to eat healthily.

    1. Re:The model makes perfect sense for NYC by Anonymous Coward · · Score: 0
      One final point--several people here have said that we "should" be buying groceries once or twice a month. Ignoring the lack of storage/refrigeration space in New York I mentioned earlier, do you guys not eat meat or fish or produce?

      We store it in the freezer. Surely you have the space and money to drop $200 or so on one?

    2. Re:The model makes perfect sense for NYC by TreyHarris · · Score: 1
      We store it in the freezer. Surely you have the space and money to drop $200 or so on one?

      Money, sure. Space? Have you ever seen a Manhattan apartment, outside of a television show (where it is inconceivable, for instance, that a supposedly struggling writer like Carrie Bradshaw could afford her seemingly palatial apartment on the Upper East Side)? A 750 square-foot one-bedroom apartment is considered enormous and will run you a couple grand a month at the very least, more likely three. You're lucky to have space in your kitchen for both a microwave and a toaster. (Most people with a separate freezer put it in their garages or storerooms. No such things here.)

      And besides, things that freeze well are the exception, not the rule. Meat, sometimes. Produce--you better have bought it frozen to begin with, and it will never be as good as fresh. Seafood? Don't make me laugh.

      I use my meager freezer space to freeze things I make--stock, dough, soup bones, a casserole for when I don't have time to cook. I don't have the room to spare for ingredients simply to reduce the number of times I go to the store, at the cost of a much lower quality final product.

  103. Thank you by Anonymous Coward · · Score: 0

    Now I'm going to make sure that EVERYTHING I buy comes from Wal-Mart.

  104. Another one. by Anonymous Coward · · Score: 0

    Well I have another one that I know about in the Florida area, not sure if its anywhere else.
    PublixDirect.com zip code 32703 if you want to look at it.

    -br0ken

  105. Revenue or profit by n-baxley · · Score: 2

    Revenues of $225M doesn't say anything about profit. That's great they're bringing in money, but let's see some profit before we start jumping on their bandwagon.

  106. I use Freshdirect all the time... by mlrtime · · Score: 2, Informative

    I live in lower Manhattan. The grocery stores down here are horrendous! We were one of the first neighborhoods they delivered to. The first order had a $50 credit. My bill for the first order came out to $1 (i went over). On the second order I had a credit for $25 and still free delivery.

    Since then, I have used them about 10 times, and so far it has been good. The prices are the same that you would see in a large grocery store in the suburbs. The only problem I have seen is that they don't carry a lot of grocery items i like. They specialize in fresh foods. Since I am not a gourmet chef, I tend to buy the easy to cook items.

    I am just happy that I don't have to shop at Gristedes anymore. The thing that bothers me about NYC is that every deli/grocery store claims they are 'gourmet' you'll see the dirtiest slop whole of a store (gristedes) and they will carry 40 different cheeses, 40 different olive oils and nothing else!

    I will continue to support fresh direct, but I am skeptical that they will not stay in business. Or if they do, they will raise prices to the NYC going rate which is extortion.

    Anyhow, if you are in one of there delivering zip codes (if you are you surely have heard of them) I highly recommend trying them. The delivery people are very nice, and they actually do not accept tips.

    In a city like NYC where customer service is second rate, it is nice to see a company like them come around.

    Notice: I do not have any relationship with the company; I am merely a new resident of NYC that believes buying groceries for a reasonable price should be a right for everyone.

  107. Tesco by sparkz · · Score: 2

    Tesco.com have been doing this for years in the UK - with no venture capital, and using existing stores instead of specialised warehouses, are the biggest .COM in Europe - they have survived the .COM boom with no hype or fanfare.

    --
    Author, Shell Scripting : Expert Re
  108. This just in from FreshDirect.com by Anonymous Coward · · Score: 1, Funny

    NEW YORK, New York. - FreshDirect.com, an online grocer operating in New York City, just announced a sweeping change in its development plans. From now on, the company will focus on serving the zip code 10022, and will carry exclusively soft drink Mountain Dew in stock.

    "Our marketing research department has come up with the report on what the customers want", the CEO of FreshDirect.com commented, standing next to a huge beer bottle. "When we were starting, we thought people all around New York wanted good fresh food delivered around the city, but the data shows that 99% of our target market is in the zip code 10022 and all they search for is Mountain Dew drinks. That gave us a signal to reorganize our business. Screw the fresh vegetables and other zip codes. They want Mountain Dew and there are thousands of them in 10022, so that's what we will focus on."

    The marketing research department was not available to return the call, but the message on the answering machine claimed that research report was based on 'hard facts' and 'server logs'.

  109. What is this "human interaction" you speak of? by Anonymous Coward · · Score: 0

    Please tell me more.

    But on another note, I do my shopping at midnight, when the old ladies, the soccer mms with screaming kids are AWAY! I go to shop (as quickly as possible, may I add), not to socialize. That's what bars and nudist colonies are for.

  110. The Fresh Direct guy just delivered by igzebier · · Score: 1

    Folks in my neighborhood are giddy about Fresh Direct. The trucks are lined up down the block. One complaint: Taking an note from Dell, they deliver everything in huge indestructible cardboard boxes. Their efficiencies apparently involve using one box per department. I have often gotten shipments with 5 boxes, one containing a single yogurt, and another containing a pair of potatoes. They make no attempt to reuse the boxes. I can't imagine this is good for their bottom line, Mother Nature, or the guys who take out the trash in our neighborhood.

  111. I use FreshDirect by Superfreaker · · Score: 1

    and do you know why they will be a success?

    Because you don't feel bad buying 5 boxes of Twinkies when shopping in your own home.

    Try doing that in a grocery store.

  112. Grocery Gateway does this in Toronto, Canada by truffle · · Score: 1


    Grocery Gateway

    They've been operating for more than two years. They have a minimum of $80 I believe and an $8 delivery charge. I've been using them since they started, works great.

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  113. FYI: Grocery Shopping Service on Linux by hopscotch · · Score: 1

    This one in Southern California runs on Linux...
    Bristol Farms

  114. Pull Cart!!!!!!! by Roanna · · Score: 1

    I don't live in New York. I live in Columbus, GA. I don't drive and the supermarket (and a good one) is two miles away. I have my backpack and a pull cart which slides open to hold about a bag and a half of groceries. The backpack holds frozen items and items that can't ride on the pull cart such as apples. The hardest part of using a pull cart is knowing what can't go in it and seeing that the groceries are packed properly. I live alone and my grocery bill comes to under $40/week. Something like FreshDirect would be a 33% increase in price.

    I'm trying their web site out now and seeing how they compare to Publix.

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  115. Publix vs. Fresh Direct by Roanna · · Score: 1

    The name of the game is do they have it? A $40 basket of groceries is a big basket so I'm on a pseudo shopping spree at Fresh Direct. Your results may vary since I don't eat like the typical American....

    I started out in groceries looking for some herbal tea flavors I can't buy in Columbus, Georgia at my friendly Publix which is our "high class" supermarket. I wanted Strawberry Kiwi and Tangerine Zinger. Fresh Direct came across. Publix does not stock these flavors.

    Score: Fresh Direct 2 Publix 0 Money spent at FreshDirect $4.00 I'm 10% of the way to making my minimum.

    OK, next I wanted at least one can of Bumblebee canned smoked salmon in oil. FreshDirect does not carry this product.

    Score Fresh Direct 2 Publix 1 Money spent at FreshDirect so far still $4.00

    OK, I want some sardines if I can't get my smoked salmon in a can. I like Reese hot and spicey or golden smoked or Vigo with lemon. FreshDirect carries neither of these brands and these are hoity toity sardines.

    Score Fresh Direct 2 Publix 2 Money spent at FreshDirect still $4.00

    OK, canned fish is not FreshDirect's long suit. They are supposed to be a gourmet store. Well do they carry the nutbutters I walk six miles to get from the one decent natural food store here in Columbus? No soynut butter. No almond butter. No cashew butter.

    Score: Fresh Direct 2 Publix 2 Country Life 2
    Money spent at FreshDirect still $4.00

    Now FreshDirect is supposed to have wonderful cheese. I would like some of that nice port wine cheese spread or some cheddar flavored with port wine. This is one I get from Atlanta at the DeKalb Farmer's market. I also used to be able to buy it in the local large supermarket when I lived in Upstate New York. You can guess the score...and what's worse there is no smokey cheddar either. Publix has smoked cheddar though the current piece in my freezer is from the DeKalb Farmer's Market. Fresh Direct has absolutely no flavored cheddar cheeses. Publix usually has several flavors.

    Score Fresh Direct 2 Publix 3 DeKalb Farmer's Market 3 Country Life 1 Money spent, still $40.00

    Now in all fairness Fresh Direct has gouda cheese and havarti with caraway seeds. Let me buy half a pound of each of these so I spend at least a little money. These are second and third choice items.

    Score: Fresh Direct 3 Publix 3 DeKalb Farer's Market 3 and Country Life 1 Money spent at FreshDirect $8.00 (The cheese cost me $4.00 for two half pound blocks.)

    OK, on to the holy of holies. The produce department. Fresh Direct is supposed to be good at this and buying produce in a Southern supermarkets is a disappointment for a Yankee like me. Here we go.... I want a winter squash, a white onion, a 1lb bag of carrots, a cabbage, some fresh dill, and some scallions, and an anise, and a daikon radish. What can you do for me Fresh Direct? For the winter squash, a nice hubbard is my first choice and a kobacha is my second choice. OK, how does the produce stand up?

    Publix has a kobacha squash, carrots, onions. It sometimes doesn't have scallions or dill but only sometimes. It almost never has anise or daikon that is worth taking home. The daikon is made of rubber.

    Fresh Direct has kobacha squash (second choice and small too!), carrots, anise, daikon, dill, cabbage, white onion, scallions. I'd really like savoy cabbage instead of the plain stuff so let's see how they do on this. They have it and at a very reasonable .49 a pound.

    OK, the scores is now FreshDirect 11 Publix 7 DeKalb Farmer's Market 10 and country Life NA. Money spent $17.00 Well I'm nearly half way to my quota and I'm exhausted.

    I'll need some bread to eat with the cheese. The canned fish and nut butter have to come from elsewhere. I would like a pound of dried beans, preferably Goya pink beans, a loaf of Arnold 100% whole wheat bread, and a 2lb bag of brown rice. Let's see how Fresh Direct does.

    Looks like they don't carry Arnold, but they carry Wonder's 100% whole wheat which is more or less as good. There are no dried pink or lima beans or split peas. There are dried pinto beans. There is also brown rice. Total spent for these three items $4.00 and the beans invovled a second choice.

    Fresh Direct 12 Publix 8 Amount of money spent so far $21.00

    OK life is not complete without some fruit. I'd love a bag of ida red apples, having not seen them in Georgia this year. Note: the apple harvest in the northeast was a disaster. Publix bats a zero on this. No Ida-Reds at FreshDirect either but they do have Cortlands. I'll buy three pounds. Let's see in this part of the world a 3lb bag of apples holds a dozen pieces of fruit. Whoah $10.00 for a dozen Corland apples! What happened. Clearly the apples in the three pound bag don't exist at FreshDirect.

    Fresh Direct 11 Publix 8 Amount of money spent so far... $31.00 (I got ripped off!)

    Now here is one I bet fresh direct does not have, a nice cheap brand of mayo, yes the real industrial strength stuff. I buy this stuff and like it. Helman's is tasteless. Yup no El Cheapo Mayo. Another strike out.

    Fresh Direct 11 Publix 9 Amount of money spent so far still $31.00

    OK, I want some string figs. That royally priced bag of monstrous apples won't last the week. Let's see if Fresh Direct can come thorugh. Now Publix has these in stock so they get a point. Dried fruit in the south is not always easy to get. FreshDirect being a New York store has its own dried fruit department. I wonder if the kalmyra figs will be astronomically priced. The figs are about twice what I pay in Columbus. There is no less expensive choice. Well that was a fast way to blow $6.00 Rip me off like that and you don't get your point!

    Fresh Direct 11 Publix 10 Amount of money spent $37.00 I got ripped off again!

    OK, I want some Birdseye frozen pepper stir fry mix. I also wouldn't mind a bag of frozen soy beans or edamamme. I can get both of these in Columbus for $1.50/bag and $3.00/bag respectively, though the edamamme come from Country Life. Let's go! Edamamme that are not shucked don't count. The pods are stringy. Strike one! And the multi colored frozen peppers from Birdseye are also missing. Ding!

    Fresh Direct 11 Publix 11 Amount of money spent is holding at $37.00. I was sure I would make my quota.

    OK, fish at Fresh Direct is supposed to be great. Of course it is all fresh. This is not always so great given that fish has a very short shelf life. Now I have a hunch I'm going to bomb out here because I am a bit on the budget minded side. I'd like some hoki or hake filets, nice white fish that is not outrageously priced. Well they have some tilapia at $5.39 a pound. I'm going to buy a whole pound of this stuff. I bought three portions for $8.00 and I'm over quota. I can obtain tilapia fresh at Publix when it goes on sale for about this price and they have frozen fish in sealed packages as well.

    Fresh Direct 12 and Publix 12....It's a tie???

    It's no tie. Fresh Direct loses here's why.....

    Yes, they have a decent vegetable selection. Many items I can't get at Publix are at Fresh Direct.

    Outside of that though, troubles begin. Items I like are either missing as in canned fish or nut butter or only the most expensive versions of an item are available. The apples are some fantastic fancy grade that weigh almost a pound a piece. The figs came in at a whopping $6.00 a pound instead of the $2.59 I pay for a 14oz string. Then there are the missing flavored cheddars. These are not the most expensive cheese and I had to look hard to find the red wax gouda.

    I was also real generous to FreshDirect. I did not go hunting for chili sauce (I want thousand island on my cole slaw and I make my own) and they'd bomb out on that. I would guess they don't carry kasha either.

    I think FreshDirect needs to cater to a clientele of more modest means. It would not be so hard to fill a $40 grocery basket if I had a second person in my household, but I don't always want or need top shelf items. I was not happy with Fresh Direct's selection except for produce. I had to work very hard to make that $40 quota and I made it only because I got ripped off twice. I have a hunch if I lived in New York City or Atlanta I could get the cheeses and canned fish I wanted without much problem. As it is, I still do better at Publix.

    I know this was a long post but you should try a shopping trip of your own and see what it feels like.

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  116. Rhetoric Lesson by Anonymous Coward · · Score: 0
    BEGS THE QUESTION

    An argument that improperly assumes as true the very point the speaker is trying to argue for is said in formal logic to "beg the question." Here is an example of a question-begging argument: "This painting is trash because it is obviously worthless." The speaker is simply asserting the worthlessness of the work, not presenting any evidence to demonstrate that this is in fact the case. Since we never use "begs" with this odd meaning ("to improperly take for granted") in any other phrase, many people mistakenly suppose the phrase implies something quite different: that the argument demands that a question about it be asked--raises the question. If you're not comfortable with formal terms of logic, it's best to stay away from this phrase, or risk embarrassing yourself.

  117. Peapod and stuff... by Insightfill · · Score: 1
    Here in the Chicago area, our family started with "Scotty's Market" in the NW suburbs right after we had our daughter. Lugging a child in and out of a car over and over again is rough on you and the child, so we went the route of online grocers.

    They were pretty good, but small, and were soon swallowed by Peapod. Just for a change, we then gave Webvan a spin. Very impressive - the guy who showed up even put on the paper booties so he wouldn't get the floor dirty. After about five deliveries, they stopped wearing the booties, narrowing their delivery windows, and eventually went belly-up.

    We're now with Peapod. Their delivery charges and prices are decent, and they wear the booties off and on.

    One things that's been supreme about these operations has usually been the quality of food. Produce is usually better than I can get at the local Dominick's (owned by Safeway) or Jewel (owned by Albertson's). We're vegetarians, but friends say the meat is excellent, too. It seems like they get first pick of the produce and meat before the chains do, or something, because it's always been better than I could have picked out myself.

    Seriously, if you like good fresh food, and are a little lazy for any reason, the track record for these operations in the food quality department has been stellar.

  118. Indeed! by CrystalFalcon · · Score: 2

    Indeed! I must say this was an enlightening comment to me - when I wrote "outside the US", I implicitly meant "Urbanized Europe or Asia" and didn't even think about that connotation. Your comment pointed out my own ignorance to me, perhaps even without meaning to do so.

    I stand more humbled and thank you for that.

  119. Last Post! by alpg · · Score: 1

    The best rebuttal to this kind of statistical argument came from the
    redoubtable John W. Campbell:

    The laws of population growth tell us that approximately half the
    people who were ever born in the history of the world are now
    dead. There is therefore a 0.5 probability that this message is
    being read by a corpse.

    - this post brought to you by the Automated Last Post Generator...