Prepare To Be Watched While You Watch a Movie
BussyB writes "Gaining entry to some movie theaters lately gives patrons an experience that is on par with going through a TSA security checkpoint at the airport. Then once you've gained access, there are cameras strategically positioned that record your every move. Unfortunately, the extent to which these companies monitor movie-goers is only going to get worse."
In Soviet Russia...
To much anime is bad for the brain...desu.
Sorry. Couldn't help it.
"I like to watch" (from Being There).
Apologies to Alanis Morrisette.
Only, this time it's "Who watches the watchers?"
My postings are informational and does not constitute legal advice. Act on it at your risk.
On the upside, Hollywood keeps turning out crap so I feel like I'm not missing much by waiting for the movie to come out on video.
bah.
The bigger problem we're facing with corporate practices like this is that, when the revolution comes, we won't have a wall big enough to put all these marketing departments against. We should really start to prioritize who will be first, and who goes second, third, etc.
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If people are stupid enough to accept it then they deserve no better. The only acceptable backlash would be for the company who had that idea to go bankrupt but this won't happen.....
This is not like boycotting the government, boycotting a private company is simple but it is not convenient.
Hey, this can't be all bad... With video feedback, perhaps movie professionals could automate audience reactions to various scenes, and systematically improve their movie products. Also murders within theaters could go down... and when the couples in the corner start making out, maybe the theater employees would grab some popcorn and get a good show. See? It's not all bad... being watched all the time. Ahem.
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Are you aware this movie is being shown in feel-o-rama?
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Things tend to be locked down fairly tight around here (Montgomery County, MD)...but I've NEVER encountered anything like this while going to the movies. Sure, I've seen people walk in during opening night to make sure no one is taping the damn thing, but you don't have to go through a security checkpoint or any of that nonsense.
Has anyone?
Living With a Nerd
The people watching the movie...are the movie. It's reality TV, taken to the next level. How many seats will the fat guy in Row 7 take? The tall guy in Row 4...will the 11-year-old in Row 5 be able to see over his head? What about the teenagers in the back...will they make it to second base? Is the projectionist smoking weed? It's a totally new, totally immersive film experience, connecting with the audience on an entirely new level. It's just like being there. Because, well, you are there.
I don't believe in time. It's a grand conspiracy designed to sell watches.
From the article: "Within the cinema industry this tool will feed powerful marketing data that will inform film directors, cinema advertisers and cinemas with useful data about what audiences enjoy and what adverts capture the most attention"
:-)
Hint: We don't enjoy the adverts, especially after paying almost $12 for a ticket. Perhaps if the whole audience gives the camera the finger through all of the ads, they will get the message?
Are they looking for people dropping litter, those with large hats blocking the view from those behind them. Or maybe they are just voyeuristic and want to watch the activities of couples in the back row.
We'll send to JAIL those criminal masterminds who bring their own chocolate to the theater!!!
This is a gross invasion of privacy - I would expect to be informed of any recording at the time I purchase the ticket, who was making the recording and to what purpose they were being used. I would also expect that I could opt out at that time and at any time in the future without penalty. If the only choice I have is to no longer visit cinemas, then so be it. Either that or I might have to find a certain mask to wear.
I will then just stop going in movie theater. DVD comes anyway sooner and sooner after the theatrical show, and it is now much better with friends to be together at a home with a big screen for a movie evenning.
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In 1995 I had a summer job as an employee of Buena Vista (the company that releases Disney's major animated pictures). My job? Auditing movie theaters by counting the people attending and comparing to the ticket sales, ensuring that during the screening, nobody was taking pictures or using other recording devices (if they were, we had an off duty police officer on site working security).
The buena vista hit squad (as we called ourselves) was nothing new when I joined up.
Fast forward to my weekend job as second shift manager of a movie theater while I was in college (1999) we had 2 "crowd cameras" at every screen, you could see the entire audience the whole time the movie was going, we used it to bust people who decided that the movie theater was an apropriate place to have sex (including some employees after hours *eyeroll*).
What's the point of being in a crowded room watching a movie, buying overpriced beer and popcorn and not having privacy to really make out.
Is it unethical to wear a mask to a horror film?
I know price has already been mentioned but my wife and I went to the cinema last week. Everywhere signs about the right of the cinema to search bags etc. That was bad enough, but once we had been vetted for snacks, we purchased some. By the time we had some snacks (Nachos, popcorn and 2 colas), and the cinema tickets, we had spent about $70.
I think in future, I will just stay home. Treated like crap and ripped off, and now VIDEOD like a common thief. No thanks. It's almost like they are trying to make me pirate stuff so they can sue me ;)
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Marketing surveys suffer from remarkably selective attention; sort of like asking "When did you stop beating your wife?" reveals a certain prejudice.
Instead of noticing that we loathe any and all of the ads, they are going to ask: "Which one did you enjoy the most?"
This assumes that we enjoyed any of the ads.
We don't, but that's not what they're measuring is it...
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the executives trying to use crap like this as an excuse as to why there are poor sales are some day going to have to come to terms with the fact that their product sucks. Want to improve sales? Here is a guaranteed money maker, "End movie ads before the movie". The movie theater I go to did and now that is the only one I go to. Improve your product and quit making excuses.
The biggest bomb will be on screen
I don't understand why theatres would waste so much money on such things? A few security cameras, sure, but otherwise what good does it do, and who friggin' cares? Theatre: "We saw you on camera taking too long to decide what kind of overpriced candy to buy, what are you up to?" Me: "Kiss my ass."
The same people that post useless, pseudo-offtopic posts on slashdot to whine about tweens and Facebook and to drop in the word 'sheeple' to make themselves feel superior.
Yes, yes, it's a gross invasion of privacy, an outrage, etc etc. I haven't been to a theatre in 10 years. Let's see - $12 to see a shitty excuse of a film with plotline/effects that I've seen 300 times already, acting so bad that it defies belief, an endless bombardment of mind-numbing, insulting advertising, and snacks and concessions marked up over 1000% - not my idea of a good time. I'd rather be slowly tortured to death, actually. And what's the point, really? Assuming I even want to see the film (legally), blue-ray on a high-def surround system (in my own house, where I assure you the cameras monitor only what I want them to monitor) is just as good. Seriously, folks - screw these assholes. If you're going to see a movie in a theatre, you're bending over, spreading them, and begging for it. Don't whine when the bastards take advantage of the situation.
Deja Moo: The distinct feeling that you've heard this bull before.
Poor quality movies, high ticket prices, home theaters and television commercials shown in the theater have been killing movie theaters. Now they want to spy on you too. Another nail in the coffin.
They need to ask themselves, if they were a patron, what would be their motivation to go to a movie versus staying home.
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Who goes to a cinema anymore?
My wife and I do.
The last time we went was three weeks ago -- tickets were $8 each. The theater we went to serves beer, and they had a special on one of them -- I guess they were trying to finish off the keg -- $2 for a beer.
Went again two weeks ago, no special on the beer, so that was $5 this time, but tickets were still $8.
Yeah, we could wait for the DVD, but by the time it's out on DVD I've probably already forgotten about it. Getting out of the house can be a good thing -- it's definitely an impulse thing.
You know those post-recorded movies with the camera really suck. It does not replace sitting in a theater or or renting the DVD three months later. I think the cinemas problems is not the Hussleman video taping in the theater but the shitty movies Hollywood gives you to present. They may not want to discourage moviegoers any more than Hollywood has.
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Literally NONE of my friends go to the movies anymore. They all have Netflix accounts and Blu-Ray players and big screens.
Movie theaters will essentially disappear within 10 years. I would say it's their own damn fault, but really, they simply had no chance once home theater technology got good enough and cheap enough.
I mean, how long can it take before clippy lets us know that we might be in the market for a new couch, or in need of a pizza?
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Well if the movie was "Rocky Horror" then the audience wearing masks would be expected!
So once an underage couple gets filmed having sex in a movie, exactly who gets charged for child pornography?
So what? Pretty much every business establishment that you go into is going to be monitoring you with cameras. They own the place, and they can do as they please. I really don't care why they watch, whether it be for security, loss prevention, marketing, or simply to get off on watching hot chicks (though I hope the latter group would get fired for not doing their job). As long as they keep the cameras out of the bathrooms and dressing rooms (which are probably the only places you should have any expectation of privacy in a business establishment) I really don't see what the problem is.
the movie watches you!
I hope they have a theater where you can watch other theaters, or your own.
So we have the entertainment industry suing little girls and grandmothers over 'piracy', they are lobbying the government to take away our rights, Hollywood has done little except ruin the culture and ethical boundaries with their version of "reality", most people these days do not have the ability to have healthy relationships because they have been brainwashed with fantasy, they throw patent and copyright wars draining our court systems with our own tax money, and now they want to stalk you when you watch a movie where you paid $20 for some popcorn and a drink.
They sure seem to be the wealthiest chain of corporations and organizations in the world. Perhaps that's because the majority of the population has about the shittiest priorities one could imagine. While people are entertaining themselves to death, they know little about education, their government, or the myriads of issues facing humanity.
There is not a lot of difference between doing nothing and joining along. When people get their priorities straight and stop giving these multinational-corporation pieces of human garbage their money, then we'll see this kind of nonsense stop.
not if you pay in cash!
Theaters better be willing to knock half or more off the price of admission if they want to benefit in terms of market research from my eyeballs. Either that, or they need to be forced to publish the results of this research, which would open up a HUGE can of worms - it would turn this market research into Human Subject research requiring IRB approval.
Someone's going to get paid to watch me fiddle with my crotch while I watch a movie!? This is the best news I've heard all week!
Have the cameras identify the a-holes who can't stop talking during the movie and deliver a painful jolt of electricity to their seat until they stfu.
Damping absorbs vibrations. Dampening is caused by moisture.
Nothing a 1watt 830nm laser diode from ebay and an old flashlight case can't fix ;)
Netflix.
Ok another word...
Streaming.
.sigs are for post^Hers.
As disconcerting as the story is, I don't think it's all that much of a concern that this will become the norm across the US. It's just simply unsustainable. Going to a theater is a leisure activity, and it's subject to strict competition. Not just from other leisure activities that audiences can opt for, but also from option of watching the very same movies at home. Theaters owners, of all people, should be well aware of this, as they've seen their audiences decline significantly as home theater systems have improved and grown cheaper over the past decade or so.
Even now, I regularly opt to wait for a film to be released on DVD rather than take the chance of having to deal with a bad audience in a theater. While strict security measures may stave off lawsuits from the MPAA, it's only going to push audiences away from the theaters that choose to implement such policies in the long run.
Maybe I should stop having my girlfriend give me a blow job at the movie theater now that I know things are being recorded.
"there are cameras strategically positioned that record your every move"
That's what Vendetta masks, hats and cloaks are for. Other masks, hats and ponchos work too, but a theater full of people dressed in Guy Fawkes costumes would be awesome.
2019 is going to be the year of Linux on the desktop.
This can't be fixed by passing laws, or complaining, or invoking 'rights' or anything like that. Technology has progressed to the point where this WILL happen, regardless of laws, social norms or other futile measures to limit the 'invasion of privacy'. If the venue isn't watching you via an officially sanctioned surveillance system, the person sitting next to you might be, using cleverly concealed personal tech. As much as I hate to admit it, privacy in public places is gone. So ...
I think it's time to start thinking about effective countermeasures. Thwarting the surveillance tech entirely is unlikely, so maybe just making it very difficult to personally identify individuals might be a start. I have no idea what would work, but it seems like some simple approaches would be possible. A bunch of tiny (practically invisible) reflective strips in a baseball cap to reflect scattered light back into the camera lens to obscure the wearer? A barely visible veil that can be suspended from the bill of the cap that allows the user to see out, but makes it difficult to see in? Electronic camo gear of some sort?
I think we're entering an era where personal privacy can only be ensured by taking personal measures to thwart or interfere with surveillance tech.
Forget DRM. How about PRM (Personal Rights Management)? I'd pay for that ...
So this differs in what way than Kinect or PS3 move? Or any webcam that can be remotely activated for that matter? only a matter of time before the movie watches you at home too. Sad
If this becomes commonplace, it might become less.
I needed another excuse to not go to your business and spend money.
Honestly, They figure they cant make movies to attract people, so they figure they need to work on the voyeurism crowd?
Do not look at laser with remaining good eye.
I predict these to be the latest in anarcho-geek fasc-ion.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
I'll be glad that they know I fell asleep during their shitty movie, maybe the next one will have more aliens in.
Um, the people who have already given up their privacy on facebook is pretty much everybody but you and me.
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There are survey companies that already check for this, it is the cinema equivalent of a mystery shopper (only there's no mystery and no shopping). Cameras will allow them to do it more often but it is already done a small scale. I did it as a part time job years ago. Maybe once a month on an opening Friday or Saturday I would be asked to go to a local cinema and (with the knowledge of the cinema manager) and watch the trailers, and advertisements before the film and record audience reaction, and if the film started when it was supposed to start. If the film was showing in 5 screens the surveyer would have to watch the start of at least one showing in each screen.
There are many people who don't get out much and are in a good mood before they get to the cinema and will laugh hysterically at all the advertisements before "Bridget Jones Diary" or other dross. Most people are bored waiting and appreciate the distraction and chuckle at some of the less dumb advertisements. I always hoped someone would groan or complain (or shout like a pirate) when the the anti-copying advertisements were shown. I think the film makers slowly realise it is better not to insult their paying customers in such an obvious way.
Also the studios want to know for sure the projectionists have not omitted any trailers or advertisements. The projectionists can and do leave out trailers if the rating has not been delivered on time, and if an advertisement is annoying enough they might not show it either.
Frankly if having cameras in the theatre meant people using phones could be thrown out more easily (and no I don't care if you are "only sending a message" not talking out-loud, get out or turn it off) then I'd be all for it.
The music industry tried this crap and it didn't work too well. As bandwidth increases the movie folks will be in the same boat. How about when you attend the movie, you get a coupon for the DVD? Maybe then I wouldn't torrent all the movies out there just to avoid the loud ass jerks I have to share the theater with. My laptop with headphones give a better movie experience than the huge theater sans the grazing and crunching sounds around me and the little kids crying ans the chic on her cell and ......
The movie theatre isn't some government organization - vote with your wallet. Simply boycott the theatres that want to engage in this kind of activity. There are other activities that you can do such as reading, outdoor activities, building up your home theatre, etc. If you don't like this additional surveillance, the best way to make it fail is to simply stop going to the movies altogether. However, most Americans will continue to go despite this. I live in a dessert so I may go to a movie on only the hottest days during the summer. Save for that, there are all kinds of other forms of entertainment to engage in that, cost about the same, yet provide hours of entertainment versus a short film. Additionally, what happens if this system mistakenly identifies a person as having and using recording gear. The first major lawsuit and this surveillance crap will get returned to the manufacturer with refunds demanded.
How about a ring of infrared LEDs around your face, pulsing in a random pattern? I wonder what their analytics would do with that?
I want to shoot the messenger!
What's next? If we keep sliding down this slippery slope, we will eventually be watched in convenience stores, gas stations, train stations, airport terminals, apartment hallways and elevators, ..
Thank you for this breaking piece of news.
Are we talking US dollars here? Because I am just not seeing how this supposed "about $70" is even possible.
Tickets at IMAX near my house are $17.50 each. You don't say what you saw, but let's just use that price. Two ticket at $17.50 is $35 in total. So we are supposed to believe that you spent about $35 on 2 cokes, nachos and popcorn? No way Jose.
USSR^H^HA , movie watch you!
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We still have movie theaters?
Have some teenagers go in and "imitate" peewee herman, or send a couple in for a little third base.
News Headline: Theater Owners busted for making child porn.
I recall some instructions on creating "anti-paparazzi" glasses that blind cameras with infrared light.
Next time I got to a movie theater, I'm going to be wearing a shirt with more infrared LEDs than there are seats in the theater.
The Internet has given stupid people the resources of intelligent people.
Ok... so a few years ago the only ads that you would be exposed to before a movie would be for up and coming movies... now you get exposed to ads for 3 or 4 different commercial products and the cost of a ticket has gone up $10. Now they want to monitor our every move with a camera while raping us with the cost of a ticket. The cost of taking a family of 4 (with kids over the age of 10 or 14 whatever the limit is to no longer be considered a child) to see a movie is approximately $70.00. This is ludicrous and we have the power to change it, if we as consumers are apathetic we have only ourselves to blame. If they implement this level of invasive monitoring I will cease going to the theater and I think everyone else should follow suit until they realize that the consumer dictates what is acceptable.
Sure, the drive-in theaters are cool -- but at least where I live, they've all but died off. We've got only one left, in a neighboring state. While it's only a relatively short drive across the border to go (and many people do!), they're adjacent to some bad neighborhoods you have to drive through to get there, and I'm sure that hurts their business. Additionally, they broadcast the movie's sound over a certain radio frequency you're supposed to tune in to, to listen. Ends up sucking for a lot of people because they can't hear their stereo that well outside the vehicle (where they usually *really* want to be while watching the film). If you don't bring along a portable radio or have an upgraded, loud car stereo, you're out of luck.
You mean to say that when I go in the back with my gf thinking that no one is paying attention, there's really someone in a booth somewhere watching us? Pervs!
I have a few friends who still go to the movies, but the conditions are predictable. Either A), they have a kid or kids and they're going to see a "family movie" for the sake of said kids, or B), they're single and have plenty of disposable income + free time. With "A", they often go to discount priced shows during the middle of the day, too.
The theaters are definitely hurting, but just like the recording industry, they're not really imaginative/innovative enough to re-invent themselves into something that will dramatically boost their customer-base/profits, so they're resorting to legal tactics (searching bags for drinks and snacks to confiscate, etc.).
One of the big theaters by me is hawking more expensive "rumble seats" so you can "feel the explosions" and so on while watching. I'm thinking that's hardly going to go over well though, when people already had to shell out $20 to get a couple small popcorns and sodas.
Honestly? I think what *might* work for them is going for quantity of sales vs. bigger profit margins. Even Netflix or a cable subscription costs people money, so it's not like most people just started refusing to spend anything on seeing movies. Rather, they want some VALUE for their entertainment dollar. If the theaters could offer NEW releases you can't yet see elsewhere, priced at $2 per ticket or so, and attractively priced food/drinks (still marked up, but not excessively)? I think you MIGHT just be able to start filling all your seats at all your showings and do pretty well. But then, I'm not an accountant and don't have access to their stats. Maybe I'm way off base?
Joke's on the MPAA et al... a lot of us stopped giving you any of our money through that channel (if not completely) quite some time ago. Also, have they seen how well the TSA nonsense has benefited the airlines' incomes? Guess what? People have less need/desire to watch their movies than to travel. I applaud this measure of aiming squarely and carefully at their own feet and firing.
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I'm oddly okay with movie theatres doing this. It's their private property, and it's probably legal so long as they have signs up or add it in the fine print n the ticket. I'm not going to investigate as much.
I will vote with my dollars and skip the movie theatres, though. I'm quite happy to stay at home with my Netflix account, air-popper, 12-pack of soda, and 'movie theatre candy box' from WinCo. They can keep their cameras and blockbuster releases, so long as Hollywood keeps employing actors and Netflix keeps streaming movies.
If they put cameras on my television or XBox, on the other hand...
Today when you walk into a retail store you can pretty much be assured that if there are 20 other people in the store that one of them is there to steal something. Large stores try for 3% shrinkage and some achieve it - others are experiencing as much as 5%. That is 5% of total inventory. You might guess that a $20 DVD is easier to steal than a $2000 big-screen TV.
So stores employ security guards and put in surveillance systems to try to stop people from stealing. It doesn't work all that well and people are offended by being treated as if they are there to steal. But as many as 10% of the customers walking in the store are there to steal.
Do some searching and you will discover that when a movie is released there are "cam" versions of it available for download the very first day. In multiple languages. This means that the first day the movie came out there were multiple people taping the movie. It is now a fact of life that this happens. The theaters are pretty much on the verge of realizing they are utterly obsolete and like drive-in movie theaters of the past, the land is worth more than the theater is.
While a "cam" is certainly the worst possible way to watch a movie, it is the alternative of choice because it is first - you can't download the DVD for months after the release in the theater. Theaters are participating in their own destruction with every "cam" release on the Internet and they understand this. Like the store security guards, cameras and security systems this is an ineffectual attempt at staying in business. Stores cannot exist with a 5% shrinkage rate - or more bluntly if 5% of the store's inventory value is stolen the store will simply close.
Amazon probably doesn't have 5% shrinkage. Best Buy is trying for 3% and achieving it in a lot of stores.
I rarely go to movies with more than 20 people in the whole theater. Theaters can't continue to exist like that and will absolutely be closing. I think I would be surprised if there is a single one left in the US in 10 years.
What is this "the Hussleman" ?
I would like a law that stated if someone is operating a recording device to capture your image, you have the right to do the same. Personally I would love to see how the movie execs and police reacted to that. I think if that was law you would see a lot less recording devices, and a lot more people thinking before they act.
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Start bringing infra red laser pointers to blind the cameras.
I've essentially stopped going to see movies... you have to sit upright in those terrible dirty seats, listen to idiots yell through the movie, can't pause it to go to the bathroom, pay way too much for food, and now they're watching you on cameras so HJ's are out of the question. Did I mention you have to pay a metric ton for the privilage? I bought a nice projector for my house, and now everything is 10' wide. The ONLY catch is you have to wait for blu-ray on netflix - something I've grown accustomed to. It also prevents you from being suckered into paying over $50 for a night out where you see a really crappy movie that only looks good in previews. HJ's all around.
This is the same thing as being filmed by security as you're sitting in a waiting room, walking through a building or picking your nose while waiting in line at the ATM. The only difference is that some of the cost of implementation and maintaining will be recouped by selling the footage.
Perhaps advertisers will finally realize that most people play with their smartphones while the adverts run and only pay attention to the occasional trivia. This is a good thing.
~Syberz
Theatres are already having a tough time competing with what you can put in your living room, and they're going to willingly do something to drive people away? I'll only speak for myself: If I find my local theatres are doing this, then that's the last time I go to the movies. Whatever it is, I'll just wait until I can get it on DVD and watch it at home.
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You know where you can watch movies without *being* watched? At home on your entertainment system with the latest torrent.
Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
Hold your nose and pull the lever.
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Yet another reason not to go.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
This just presents yet another reason to just wait for Blu-Ray or DVD and watch at home. Watching at home is often a superior experience anyhow, and here's why:
First off, ever notice that the projector for the pre-movie ads are always in perfect focus, while the movie itself is out of focus? I don't care whether the movie was recorded on film or a 4K camera, your 1080p television at home is going to deliver a better picture.
You usually have far superior seating at home.
My television is large enough such that if I want the same "immersive" experience I get at the theater (in my favorite seating location) I can move a chair up to 4-6' from the set and it will appear as large as the silver screen, plus since my television is never out of focus I won't get eyestrain.
24fps - can you say migraine-inducing FLICKER? It drives me nuts. At the theater movies look like stop action claymation to me. For me the 120Hz frame interpolation is a godsend. I have it enabled for all sources except gaming and PC.
Snacks: I have better food at my house. At the theater I never buy the snacks - allergen-filled fat-inducing addictive crap, vs. at home where I have almost no processed foods.
Adverts: Even on restrictive Blu-Ray, on most players there are ways to skip the ads. I'll sit through ads on television (it pays for the content, which I agree is a fair exchange for the "free" programming) but I'll not do so for a movie I purchased and legally own, or have legally rented.
I do go to the theater on occasion, but for the social aspect - to see movies with friends away from home. It's still a superior experience to watch the flicks at home.
Drawback: I no longer have my AV receiver hooked up, and I threw out my old speakers (I'm going to design new enclosures after I figure out which drivers to use, and have the enclosure built). So, by comparison to my current setup, the sound at the theater is vastly superior. I have to give them that. :)
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Movie Theater? What's that? I haven't been in once since the 1980's. Why bother. They are unpleasant places where you can't control the flow of the film. You can't pause, rewind or fast forward. Theaters went out with the dark ages.
Are we legally allowed an expectation of privacy if we're in public walking around a movie theater?
If the industry spent half the money they spend on harrassing its customers on content they wouldn't have an issue. I do not see how threatening customers, throwing them in jail, sueing them and putting them under survilence is going to make them money or win them any fans. This hits close to home because my friend and I saw Watchman out of town and the theatre was really ghetto so he filmed the movie theatre and made some comments before the movie or even the previews started then put away his camera and before we knew it we were being escorted by police officers out of the theatre and threatened with Felony charges WTF....
I'm not going to "Prepare To Be Watched While You Watch a Movie".
A few years back, theaters started forcing me to sit through several minutes of advertisements, some of it really loud and obnoxious. Then the RIAA and MPAA came along and made their industries enemy #1 and 2 of all the kids.
The last few times I've watched general-audience films, they've had so many prominent product placements that I literally felt ripped-off for having paid to watch essentially a long commercial.
Note to directors: if several people sit down to have a conversation, the brand label on the coffee doesn't all face the same way (toward the viewer).
Note to movie stars: any script that requires you to repeat the product brand name and a marketing slogan multiple times is going to diminish your own value.
So this honestly doesn't surprise me.
My family and I used to like going to movies. But we've quit going and it didn't take much effort. We don't buy or rent them very much either. Someone might fantasize that we're "pirating" the stuff instead, but although I have the technical means, in reality it's just appealing enough to bother with it. My kids are far more interested in Nintendo, YouTube, and anime than anything out of Hollywood.
This just in--The MPAA is announcing record losses and the shuttering of nearly half of all movie theaters in the next fiscal quarter. In a completely unrelated note, Piracy levels have been estimated to be nearly double the previous accepted estimates and the heads of the major movie studios are enroute to Washington D.C. to meet with Congress to see what can be done about this perplexing problem....
Somehow I think there is a flaw in your cunning plan. Can't quite put my finger on what it is though...
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Not only do you watch Big Brother, Big Brother is watching you as well.
Just shine infared lights at the audience. People won't see it but the cameras will. Hence degrading the image quality for the cameras. If you think the youtube videos of comic con previews looked bad. Wait til you see what a few hundred Infared lights do... The lights could even be placed inside the screen.
If there are two cinemas available to me, and one definitely doesn't have a load of cameras watching you, then I'll go for that one. Judging by the comments I'm not alone on this. For me this is taking things way too far. Surveillance for security I'm quite comfortable with, but watching the expression on your face? Creepy. So if there's a choice, I'll be at the cinema that isn't doing this. If there isn't, then I'll not be in the cinema at all. Bad move for the data miners either way to be honest.
I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
Seems like the perfect venue for a handful of blinking infrared LEDs. Won't bother the patrons, but odds are it'll drive the cameras crazy.
-- Alastair
...and super-genius plan ever by the movie theater industry to grow the use of Newsgroups and Bittorent, and raise them to Olympian Heights, ever devised. Seriously, ever...
My HTPC is basically Blockbuster in a box. I don't have a huge screen or anything like that, just a modest old 4:3 tv and cheap stereo, but to me it's the best thing in the world.
I don't have some 14 year old throwing an empty cup of ice randomly into the dark theater which lands all over me (true story). There are more reasons to stay home and watch movies with NO caveats. I also don't watch TV for the whoring out of products every 5 minutes. For every 30 minutes of programming there's usually 10 minutes of commercials. That's 1/3 and most commercials are an abhorrent assault on my mind. I'll just watch my HTPC and content the way I want to, without interruption, and/or dealing with rude people.
I did go see Avatar in 3D which was the only movie I've seen at a theater in about 5 years. I loved it and glad I paid money for it. Movies like Avatar are the only thing that will get me into a theater. I wouldn't even go see Iron Man in theater. It's got to be something extra special to make me go through all the public hassle. Adding all the camera's to a theater gives me another in a very long list of reasons not to spend money there.
Tell them that you remember the [ad] because it was the shortest and didn't bore you like all the other ones for whatever-the-heck they were advertising.
Do that a few times and you'll be subjected to endless repetitions of [ad].
Hulu did that for a while when they were starting up.
Now they claim that when you "click on yes or no" they're going to use your feedback to make the ads more "relevant" to you.
I call BS on that crap. If they were paying any attention to me at all, I'd tell them and make the ads more "relevant" to myself. (Like "Don't waste your client's money if he's a poof processor cause I can't digest any of it.") A pass/fail about an ad is a waste of time downstream when some ad agency peon tries to make any sense of this "feedback."
I no longer care. I just mute the fuckers, pause the ad if I want to go for a crap, and ignore it.
Just don't load up too many ads or I'll turn you off, just like I threw away my TV set, years before the digital switch-over.
MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
that's great as long as nobody pulls a drive-by at your drive-in.
It calls "your limited democracy"
Recipes for USA bankrupt - http://tinypaste.com/0d66f dd = dollar deluge (printed in the infinity)
This is exactly why I recently purchased a digital projector and screen. I'm tired of dealing with ridiculous measures ranging from straight up advertising, $8 movie tickets and $4 candy to security ideas like this that are designed to "protect the industry."