Slashdot Mirror
Video T-shirts
Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."
When will I be able to watch a movie on my sleeve?!
;)
You mean like this?
Check out some of these pictures! Awesome!
Theres also a mobile phone with support for receiving tv, here, cool huh?
With this coming from a marketing company, something tells me that the interest wasn't the shirt, but rather what's behind it, literally.
Hmmm.
"I think Fox had a lot of guts to roll this out for 'I, Robot' because it was brand new, and a lot of companies aren't willing to do alternative marketing and want to stick to the same thing,"
/. because I see very little info in the article about the shirt but plenty
about Fox.
Alternative marketing eh? I guess FOX also decided to advertise the movie on
Mod me down if you must but you know I am right.
"Sic Semper Tyrannosaurus Rex."
. . . I'm supposed to be staring at your chest, aren't I?
The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
T-shirts have sleeves ?!
Any one got any photos of this in action?
I want other people to be MY piece of furniture.
What's next a gaming console built into a shirt too. So, imagine a baby tee on a "fine young lady" with this. I would stare at her chect while playing video games anywhere.
Yes, I know I have an overactive imagination.
Evolution or ID?
Am I the ONLY one having troubles visualizing what this would look like?
So many questions, what powers it, how thick/heavy is it, what's the resolution of the screen.
Without pictures I just can't make anything out of this story.
Wonder if they will sue over trademark infringement ?
Here you are. The picture with reference to "active camouflage" is also very intriguing.
The meek shall inherit the earth, in 3 by 6 plots. - Lazerus Long
... on how fast your arm is moving. (or wasnt' that the kind of movie you had in mind?)
---
We spoke for about a half an hour. I don't recall a thing we said. - Colorblind James Experience
> When will I be able to watch a movie on my sleeve?!"
With the release of the new Pixar smash "The decay of the snot monster".
Norman Cook's Ode to Sl
[This space for rent. Inquire within.]
I see this being used for advertisements for obvius resons and military purposes to hevily manipulate lite to match the suroundings as close as posible to make one who is wearing it hard to see and with some advancement in this type practicly invisible to the naked eye...Remember Ghosts from Brood Wars?
For some reason links with the form of xxxxSE.CX terrify me. Strangely I can't remember why...
Oh wait... oh no the images came back! Oh the pain, the pain!
I thought door-to-door-salesmen-SPAM was bad
I thought telemarketer-SPAM was bad
I thought fax-marketer-SPAM was bad
I thought SMS-when-you-walk-by-starbucks-SPAM was bad
I thought popups-SPAM was bad
I thought SPAM-SPAM was bad
I thought LCD-billboard-SPAM was bad
PEOPLE-SPAM is BAD
Next time I go to a concert can I get a filter for my eyes, preferably an open source one?
guerilla marketers should live in the zoo
Im dreaming ofa big bndwdth, That can resist the
when overzealous males try to "tune in Tokyo" at E3.
Where does the school board find them and why do they keep sending them to ME?
This is one step closer to predator cloaking! Now if we could just get bin laden to stop wearing the shit...
If carrots got you drunk, rabbits would be fucked up. - Comedian Mitch Hedberg R.I.P. 03/30/68-2/24/05
Brings more meaning to rack mounted hardware.
- "My name is Legion, for we are many" -Mark 5:9
Will someone who can safely view the above link tell me if it is safe to open from work?
Must be some sort of holographic audio device. Reminds me of a speaker I saw someone using, connected to his clock radio, that said "Stereo" in big letters. I was really impressed.
It's perfectly worksafe.
as soon as I get me one of these video t-shirts, I'm gonna walk around playing Blipverts and giving people headaches, epileptic seizures (and maybe even a few explosions?)
A typical GUY comment here, but I want to see this animated on a T-Shirt...!
Need a flat camera on the back that projects on the tshirt on front to make the camo suit from NeuroMancer. Well.. a little bit anyway. And eventually a "pixel width" camera, so you could intersperse them over the whole suit.
meh
I looked up Brand Marketers, and there is no such company in San Francisco.
Also, no pictures of the video t-shirts.
Something is fishy.
...when the first thing that comes to mind when you hear, "I, Robot" is Atari, and not Isaac Asimov. And here I thought it was a movie based off of the video game. D'oh! :)
...then presumably the entire t-shirt could be a display, now that would be cool
It probably wouldn't be bright enough for Preditor style camouflage but it'd be pretty nifty to have an animated shirt anyway :)
Please? Thanks.
*sigh*
Can we please go back to a society where every new technology couldn't be perverted to the insatiable desires of the advertising industry?
Many Bothans died to bring you this sig.
But, someone wearing a t-shirt is not the same as 50 spams in your inbox.
Fight Spammers!
...is like a computer without a keyboard, or some other dumb analogy.
See a picture of those t-shirts here.
Slashdot Eds Link Anonymous Posts With Logged Posts
They Are Vermin Feeding On Each Other's Feces.
I Hate \.
You're clearly biased. It's not cool. It's dorky. Really dorky.
"We were presented the technology a few weeks ago and instantly thought it would be great for a movie promotion opportunity. ... People at E3 stopped to watch the trailers because it's just so unique.
I'm SURE that's why they were watching the trailers, and not just because, according to this bit:
The two women who wore the video T-shirts as they walked around E3 drew crowds and TV news crews on hand to cover the gaming conference at the Los Angeles Convention Center.
Two women had the trailers playing on their chests... "Wow! Check out those, er, robots!"
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"I did nothing. I did absolutely nothing and it was everything that I thought it could be."
Can I get a vote from someone with a 5 digit slashdot id?
Food not Bombs is a nice platitude but it breaks down when you notice that the Bombees are usually well fed
Suround Sound Rocks
People didn't really crowd around to view the trailers, they mainly stopped for the novelty factor and to have a chance to stare at the women's chests. Nobody would have stopped if 1) the models were men because that would have been lame and 2) the models' didn't have large breasts and black t-shirts to help hide the ridiculous bulk of the units.
As soon as a couple people stopped to look, herd mentality took over and a small crowd was formed - especially since the models stood in the middle of busy and narrow intersections on the show floor. The crowds had very little to do with wanting to actually see the trailers.
I give them a few points for trying something different and being able to BS the Hollywood Reporter.
-)----- B
any max headroom reference deserves an automatic +1 for coolness. It is sad how few nerds remember....
"Weapons should be hardy rather than decorative" - Miyamoto Musashi
I think that goes for OS's too
what will this do to wet t-shirt contests?
No, it's not work-safe.
If someone asshole has a video tshirt that annoys me, I at least have a target for my frustration :)
Open Source Java DAO Generator
I decided to look around on E3's site for more info (maybe pictures?) on this. While looking, I found their merchandise site, and was excited to see they sell ladies! Boy was I disappointed when I clicked the link, and found it was just ladies apparel.
This space for rent, inquire within.
Can someone post pictures of this event? I'd really like to see these t-shirts.
http://github.com/gbook/nidb
Thank God! I was running out of excuses when I get caught starring at womens boobs.
Is it just me, or have all the "stories" on /. the last few days been... SUCKY?
they can't be using a flat screen. (sucks in gut, sighs)
Never shake hands with a man you meet in a fertility clinic.
Must be time for girlfriend to douche.
Yes - it's kind of pathetic when a "marketing company" has zero visibility on google - but there you are. You have to search for "brand marketing llc" - in quotes.
http://www.brandmarketers.com/
Now - their contact info doesn't confirm where they are addresswise - but you can see from their portfolio pics they're all over san francisco. Hell call -em toll free and ask yourself.
Don't worry -- it's not really a movie based off of a book either.
I swear. This is going to be a worse rape of a book than Starship Troopers. Take one wide-eyed, enthusiastic book about a future of living with robots and turn it into a Frankenstein/Terminator science horror movie with Will Smith once again somehow dragging racism into the plot like he did with Wild Wild West. I felt sick after seeing the trailer. Honestly, next time Hollywood licenses a SF/F book that I've enjoyed, I'm burning the studios down proactively.
If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").
It may be the first time it's been done, but judging by the pictures, it's not a very elegant solution. It's not so much a video t-shirt, but a t-shirt with a hole in it covering up what is probably a heavy vest carrying all the equipament. I was expecting some new technology with flexible OLED's or something mounted right on the shirt. This is nothing more then anyone here could do with an old laptop and a black t-shirt.
"active camoflage" - pfft - I can TOTALLY see that guy.
It Is the Nature of Information to Transgress Artificial Boundaries
Brainball - play pong with our brainwaves!
semi transparent cloak (seem to remember this on
Automatic vacuum cleaner
Asimo - Honda's newest robot
Power Assist Suit - think Aliens
Packbot - remote explosion detonation
Hy-Wire - GN's Hydrogen powered car
Moller Skycar - (video only - no working prototype exists)
Helios - solar powered lane.
I personally think the solar powered plane & the Hydrogen powered car are much more interesting than a TV on a t-shirt (direct link to pic here btw). Although alot of the stuff seems to have been on slashdot before.
http://www.snpp.com/episodes/BABF02
Ranks up there with underwater hairdryer et al. Why put a tv on a t-shirt - why not just have a tv with crappy reception built on moving pistons/shocks so it is impossible to watch, and charge people loads for it. Are they going to come with mirrors to attach to your head so you can watch it??
There are 10 different kinds of people, those who understand binary and those who do not
oh ok you go the joke, I'm very proud of you
http://www.i4u.com/article1575.html
Liquid Crystal Display !?
Not very practical is it, what we really want to see is the flexible OLED version of these, then you really can have a t-shirt with a builtin tv.
Where are some photos or videos of this? There weren't any links in the article. Someone had to have captured it.
mbbac
No kidding, I recently wrote a paper on the book(I, robot), and incidentally, saw the trailer for the movie today.. it's bad. scratch that, HORRIBLE, not to mention completely against Asimov's purpose: to PROMOTE the use of robots in a good light, and to show that, with the proper precautions, robots can be the saviors of mankind.
Figures, it's what you should expect from Hollywood these days.
Heh. I can see this for women now...
"Staring at my chest? GOATSE.CX FOR YOU!"
"Ah, Jesus! My eyes! I regret nothing!"
It's so nice to know that there are yet more surfaces for them to cover.
Here's what I do: Bitty Browser & Andromeda
This reminded me of the _Calvin and Hobbes_ strip: "Calvin's Pitcher of Plague: $5.00 not to have any." Please, what will I have to pay to get a non-Gadgetized shirt?
I'm frequently frustrated by stories about "New technology X displayed..." but fail to have a photograph of the thing.
/., at least the posters manage to find a picture.
Thank goodness for
-Zipwow
I don't know which is more depressing, that 2/3 didn't care enough to vote, or that 1/2 of those that did are crazy.
What with all of the social conventions against staring I find it hard to imagining myself staring at some stranger's chest (especially a woman's) for 30 seconds no matter how entertaining the video is. I could see this method of advertising working better if the video was on the back of the t-shirt. I am much more likely to be caught walking behind someone for 15 to 20 seconds and if the screen was on their back most if not all of the awkwardness associated with staring would removed.
Figures, it's what you should expect from Hollywood these days.
Yup, just like every movie headline on Fark says: Hollywood is out of ideas"
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"I can't complain, but sometimes still do..." Joe Walsh
I took this photo at E3 -- hope this helps.
There's 10 types of people in this world, those who understand binary and those who don't.
So I stole one of these t-shirts, hooked up my portable DVD player, and started watching.... the damned display is upside down! What's with that??
http://pbskids.org/teletubbies/
Sanity.html - Error 404 not found
How long before I'm standing in line at the grocery store and the displays on people's backs start trying to sell me (g|E|n|e|r|1|c-Vi|a|G|ra)?! I know for a fact that if someone payed people to wear these, then there would be plenty of takers. With sound and all, these could turn out to be extremely annoying.
Looks bulky, heavy as at least a backpack, and probably hot, especially in the summer. Plus, it looks like just another way women can attract attention to their chest (not that I mind). Will they make 3X sizes? ;)
Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004.
Are you sure that wasn't Wired Nerdfest?
Sounds like something out of those cyberpunk novels. I'm a t-shirt addict. I wouldn't want sound since it'd be too distracting. Even moving images might be too distracting in the workplace. I guess if you had the ability to stop the motion.
I've always wanted a t-shirt with a screen on it. Every since I first saw a surface mount LED back in the 70`s. I wanted to solder them to a wire grid and sowe it to my shirt.
Back then I lived in an adobe house that had 5-1/2 foot ceilings and the local hippies nick-named it "The Hobbit Hole." Good thing I was so poor; or I would have been the first:
"6'2" Tall Long Haired Hippie Hobbit Teletoobie!"
Well I guess it's not so bad being poor after all.
--
I don't want a pickle; I just want a Motor-Cycle! A four foot cop arrived with a five foot gun!