Judge Denies TigerDirect's Request for Injunction
wallykeyster writes "As predicted in previous discussions the judge has ruled against TigerDirect's request for injunction to prevent Apple from using 'Tiger' in their advertising." I heard that both people who still held respect for TigerDirect no longer do.
and tiger is shitty -MikeTROLL
I can say "Tiger" again?
If Microsoft trampled over a business' IP rights like this, they'd be hammered in the press, in blogs like this one, and harassed by the courts. But Apple can do it, and since they're all sweetness and light, they also get a pass on advocating DRM, making DMCA threats, and maintaining an OS monopoly. Go figure.
I too have felt the cold finger of injustice.
lol both people who held repect for tigerdirect.
So it looks like TigerDirect's injuction was nothing but a paper tiger.
People still had respect for TigerDirect? With the crap they sell?
Next up, TigerDirect sues Microsoft for using the word Direct in DirectX.
I heard that both people who still held respect for Slashdot no longer do.
Tony the Tiger, you're next!
Good way to ruin one's business name.
"I heard that both people who still held respect for TigerDirect no longer do."
While i agree with what you're saying, but don't you expect us to be able figure this obvious fact out for ourselves?
If it's news for nerds, keep this kind of commentary out of it please.
It takes a man to suffer ignorance and smile
Be yourself no matter what they say
Judge Lenard said "any given customer who cross-shops TigerDirect and Apple, whether over the internet or in person at their retail local stores, will be able to distinguish their respective retail outlets due to the distinctive differences in their marketplaces' appearance and messages."
Need proof? Look at the shiny polished Slashdot logo at the top. When was the last time you looked at that and thought "Oh, I'm in the TigerDirect section of Slashdot!"
The coolest voice ever.
The number of trademarkable things is increasing daily, as more people go into business making more products.
The number of words in the English language, however, remains the same.
Just a namespace collision isn't evidence of trademark infringement. That requires (or should require -- I gave up on learning the details of IP law once I realized that it made no sense) one company to choose their name specifically to leech off another successful name.
Tigerdirect has been around since before Apple picked the name Tiger.
Apple wouldn't want anything to be named after such a shitty company.
So what's the deal?
How could a term like "Tiger" in any non-judicial sense (such as common sense) ever be accused of being an intellectual property?
There were people who still respected Tiger Direct?
Pay up, freeloaders.
-AC
shit... TigerDirect EARNED my respect for suing Apple
-SaNo
... for their use of the letter "T"
Mod the post -1: flamebait
C17H21NO4
"According to court documents, over the last year Apple has spent over $50 million to orchestrate a carefully planned marketing campaign and product launch of Mac OS X 10.4."
.3 and .4.
Considering how much FOSS there is in OS X, surely more has been spent on advertising OS X than has been directly spent on developing OS X between
My little Linux and tech blog
So where can I moderate Cowboyneals comments on this story?
Put a tiger in your tank!
Will companies and products have to have numbers in place of names? After all just about everything is trademarked these days until you decide to invent words... Right now I'm off to buy a 5759852850 by 1284257630530. See you later...
Open-Source > *
As I type this there is a TigerDirect banner ad at the top of my Slashdot page...
I'm sure there's some witty comment I could be making here, but I have no idea what it is.
A dot-com site selling live tigers, tiger statues, etc, online.
I never will.
In a society run by lawyers, no one seems to get along.
GJC
Gregory Casamento
## Chief Maintainer for GNUstep
Well, with snipeing like this right the news portion of a Slashdot "news" story, I certainly hold no respect for CowboyNeal and have nothing but disgust for wallykeyster. There are two side to this issue. No matter what you believe the proper outcome should be, one has to admit that Tiger did get a trademark on the name for software use well before Apple used it for exactly that. And the above quoted statement is simply a lie. Although I doubt that Tiger would ever have any good software sold under the Tiger trademark, I certainly respect their right to trademark the name and to try to protect that trademark.
I'm an American. I love this country and the freedoms that we used to have.
When they try to sue the oxford dictionary for including the word tiger...
Open-Source > *
missed another cut :-(
If the tables were turned, I'm sure apple would do the same thing to tiger direct. Apple has quite a colorful litigeous history.
From the blurb: "I heard that both people who still held respect for TigerDirect no longer do.
From my dealing of people who put TigerDirect first on their lists I doubt that many of the TigerDirect customer base give a damn about either Apple or Geek politics. Let's not take ourselves too seriously here.
Dedicated Cthulhu Cultist since 4523 BC.
On trademark infringement, companies don't sue other companies to try to cash in. They do it because if they don't attempt to protect their trademark, courts will rule that it isn't a trademark anymore and isn't protectible. Aspirin, Zipper.
TigerDiret is a company that I would never do business with, but do you really think their case has no basis in this case? I mean, when Apple came out with Jaguar, they weren't allowed to market it as Jaguar in Brittain because of Jaguar cars. Now that case had no basis and yet Jaguar cars got their way. Here, TigerDirect uses the name "Tiger" for computer stuff. Apple is also trying to use it for computer stuff. The founder of RedHat said he'd license the trademark to Apple for free, but his trademark comes from sports, not computing.
TigerDirect has a pretty good case here. Apple is using a name they used before Apple in the same industry. Could I come out with an operating system called OS X? Apple doesn't have anything called OS X, but they do have a Mac OS X. By the same token, TigerDirect doesn't have anything named Tiger, but they do have TigerDirect. While this case might not have been good enough for an injunction, that is a far cry from saying that the case is baseless.
As a lifelong Mac user (until this Linux box which will be replaced by another Mac soon), this is one of those cases where Apple just didn't do their research. Apple didn't mean to do anything bad, but they picked a name that was already being used in their industry. It was a mistake. Apple doesn't want to fix it because they have put a lot of money into the Tiger name. It's a crappy situation for all.
Scigger?
--- Old Time NeXThead
What exactly is your point?
AFAICT, Tiger Direct does not market an operating system under their name, and it seems quite obvious that Apple is not using the word "Direct" in any of their marketing or naming strategies.
Again I ask, what exactly is your point?
Trademarks only reach so far, and Tiger Direct's does not (rightly IMHO) reach far enough. Next thing you know, African tour operators will be trying to sue Apple over the name of their browser, the French will be trying to sue Apple over their chosen name for autoconfig, mathemeticians and philosophers the world over will be trying to sue Apple over the name of their (bought out) music software, auto makers will be suing them over the use of the term "dashboard", etc. etc. etc.
Trademarks only go so far.
"Empathise with stupidity, and you're halfway to thinking like an idiot." - Iain M. Banks
Oh, I'm sure Apple wouldn't have a problem that.
I'm still pissed about going all the way down to Comerica Park last night just to have the Tiger's (Detroit Baseball) game rained out.
Now here comes Slashdot yelling "Tiger Tiger Tiger" at me.
If you buy something from TigerDirect online, you will be asked, in the very last field of the last window, for the last four digits of your social security number. At that point, you either have to abandon the results of your shopping efforts, or provide private information that could be used for identity theft.
Orders can be canceled only by calling TigerDirect, and they are reluctant to cancel.
That is my experience. I ordered something from the company, but then decided to cancel, because the length of the warranty was very unclear. I finally decided that the company does not seem reputable enough for me to feel comfortable buying from them.
1) Assloads of publicity from suing Apple. Suing the fruity one always gets you some attention no matter how frivolous.
2) The precedent of defending their trademark. So if another catalog retailer ever comes along with a name that really does infringe, they can't say that TigerDirect failed to protect their TM.
Screw them.
This little publicity stunt already backfired with bad press, rather than free brand exposure.
Lets all boycott them a bit. See if the slashdot community is strong enough to put them out of business.
IMHO any company who goes to this length to get their name in the news has no place in business.
Nobody needs this level of stupidity. It's a waste of court time, and money (which us consumers eventually end up paying for).
Tiger -- (come on sue me)
The comment is so simple, yet so elequently points out the facts of corporate America.
I heard that both people who still held respect for TigerDirect no longer do.
That's right, CowboyNeal, say what everyone wants to hear. It'll drive up the ad revenue.
I'd rather live in a world with Tigerdirect and no Mac than a world with Mac and no TIgerdirect.
So, let's say sales drop because people are disgusted with TigerDirect's boneheaded move. Obvious, they were right. Apple diluting their brand name. Er, right? post hoc ergo propter hoc
What about AppleCore :D or a company called Banana :D
That was Exxon.
Or MacMail?
...is something that just comes with the territory, one could hypothesize.
(No insult intended to the many decent folk and businesses that are down there, but your situation's akin to your IP addresses being located in a block infested by spammers.)
Those who can, do. Those who can't, write technology blogs.
No doubt TigerDirect will now appeal to the Dutch courts.
But Officer, I DID read the f**king article!
What's wrong with TigerDirect? I've bought stuff from them before. Cheap prices, good selection, everything shipped on time. No problems. BTW, the banner ad at the top of my screen right now is for TigerDirect.
One of the companies Apple ran out of business by suing them was Orange Computer, who made the Orange Peel, an Apple 2 clone.
They'll put a Tiger in their tank.
Now I know who NOT to buy anything from.
No, but these guys might.
If the tables were turned, I'm sure apple would do the same thing to tiger direct. Apple has quite a colorful litigeous history.
;-)
Big businesses hire lawyers.
Lawyers that just sit around the office all day, looking for someone to sue. You either sick 'em on outsiders or they start looking fo a reason to sue their coworkers
You can't take the sky from me...
I heard that TigerDirect is going to allow anyone free use of the word "tiger," but only after you pay in full for it and wait 4-6 weeks for the mail-in rebate.
The horrible, horrible puns!
Athlon and Opteron certainly weren't english words before AMD created them.
Funny. I drive to work every day on a road named Athllon Drive (spelt differently, pronounced the same). Have done for a number of years. Before that, I rode my bike along the same road to get to school.
Don't assume, just because you haven't heard it before, that a word is new. It may be borrowed (deliberately or accidentally) from another arena or another language.
My point was not about trademark law itself. But on the practice to allow companies to trademark such common expressions as Tiger, Apple, Windows, Kinder, or even regular peoples' names like Milka, Mercedes or Ford. The problems which ensue are well earned (but mostly not by those suffering from them).
Ciao,
Dscho
---
Who sues Sue?
That's not quite the same thing. Apple actually does have direct sales operations, and your 'AppleDirect' could easily be confused with those. TigerDirect does not, in contrast, have an operating system.
This space unintentionally left unblank.
and tigerdirect even sells apple ipods.
I hope they get this Tiger business sorted out soon.
I was at an Esso gas station the other day and everyone was trying to force a copy of Apple's Tiger installer disk into their gas tanks.
So Monster Cable wouldn't be able to extort money since they think they own the god damn word.
I've got a tip for you in my pocket... but my arthritis... why don't you reach in there and get it?
am I the only person who thinks that TigerDirect wasn't hoping or caring about an injunction or settlement at all?
I think they are just trying to pull more eyeballs toward their site, get the interest of people who had never heard of them, and decided not to Switch.
// I will show you fear in a handful of jellybeans.
What immortal hand or eye
Protects thy brand integrity?
Under India's burning skies
IP issues do not rise
If you've passed on being shot
You still can't sue the goddam lot
Genus felis does not code
Nor shifts boxes by the load
Salesmen in expensive shirts
Don't care if your image hurts
Tiger,tiger burning bright
In the forests of the night
Though extinction faces you
It faces all those brand-names, too
With sincere apologies to William Blake.
Panurge has posted for the last time. Thanks for the positive moderations.
Come on man, it's not like Apple just sues random people willy-nilly with little provocation.
Oh wait... Apple...
Now before I get modded down, I be to remind whoever might read this that what I am saying is FACT. - bogaboga
I think there a basic difference in US laws...
The US trademark and patent laws, as a rule, make no sense anymore.
Looking for freelance Actionscript (Flash/Flex) or ColdFusion work and/or freelance developers. Email me, put Slashdot
"I heard that both people who still held respect for TigerDirect no longer do."
/. editors, because I see TigerDirect ads here all the time! Yes, yes, I know they don't control the individual ads. I still find it very funny and quite ironic.
Must mean the
Nothing is inexplicable; only unexplained -Tom Baker, Doctor Who
If you are using TigerDirect's extended payment plan or other credit services, you WILL get asked for a SS number.
Mod Parent a troll.
Old Man: Hey, muscly arm, why the long face?
Chris: It's this girl. I can't talk to her. It's like girls are a different species or something.
Old Man: Who needs them? You like Popsicles?
Chris: Well, sure.
Old Man: Then you need to come on down to the cellar. I got a whole freezer full of Popsicles.
Chris: No, thanks. I gotta get going.
Old Man: Don't make me beg now.
Chris: You're funny. Bye.
Old Man: Get your fat ass back here.
Carthago delenda est!
They should just eat some frosted flakes and wake up earlier in the morning, I say that would help a lot to make them a little less uptight. You don't see Tony going crazy because people say Tiger a lot. This is making me hungry.
Comment (appended to the beginning of the sig you post, 1337 chars)
asdf. 'Nuff said.
fdsfdsfdsa
sdfdsfdsfdsfdsfsdvcxv
cx
ds
fds
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dsf
ds
They gave some other reason for asking, which I don't remember. I certainly did not apply for credit. It would have been a very large order.
If you search (Google) "tiger software" the second link is tigerdirect.com, "tiger hardware" the only ad is tigerdirect. Seems like things work just fine. "Tiger deal" has NO results for Apple's Tiger but does have the 5th link as tiger direct.
It's like tigerdirect didn't even try it for themselves.
Forget FF. You want Tiger Power(tm) cereal! That's what I've been having since T-day..
they can't say that TigerDirect failed to protect their TM.
you had me at #!
NO NO NO!!!! The blog article is from 2001. For once Slashdot were right in rejecting. Bruce tried Technocrat in a different form back then, and did shut it down until a few months ago when he reopened it. But I don't think its recent sudden disappeance from the web -- I can't even get its DNS to resolve -- is deliberate on his part. His personal domain, Perens.com, is similarly AWOL, and as that's where the only email address of his I know is, I haven't been able to follow up. Something is going on, but I have no idea what -- domain hijacks?
Though Athlon may be someones name or some diss-used english word that doesn't diminish the point that companies create words that didn't exist before to associate with their product. Had I been arguing specifically about Athlon, that would have been relevant. Since Athlon is merely an example in a larger point your story is interesting, but not immaterial to the discussion.
AccountKiller
They can sell whatever they want on *their systems.*
Microsoft was pressuring *other companies* to sell with their OS installed.
If there weren't a difference, every device sold would have to have a choice of OS... VCRs, Palms, Tivos.... That's ridiculous.
Microsoft sells an OS and does not manufacture PCs. If it uses its OS monopoly to restrict trade by locking up other markets, it's in trouble.
This is what people tend to fail to understand about antitrust law. It isn't that having a monopoly is a moral sin. It's that using a monopoly so you get *all* of a restricted market instead of *some* of a freer market is bad for everyone but the monopolist. It's like racketeering.
Apple's own product line is not a market. Therefore they can do whatever they want with it. Only when they tell someone else what product line to have will they have trouble, and then only under very specific circumstances.
...my friend said this rhyme, and it started "Eenie meenie meinie moe, catch a tiger by the toe..." Should I recommend he contact his lawyer?
Everyone that thinks they have a trademark whether it is registered or not believes that suing Apple is a good idea.
Apple has a tendency to entertain the lawsuits, so every corporate lawyer thinks its a great make-work type project.
Marketing types agree, because its free advertising.
Even individuals, like Carl "Butthead Astronomer" Sagan love to sue Apple over the use of internal project code names, because suing Apple is both fun and profitable.
Apple should have learned by now that using any word in the english language can result in a lawsuit, just like George Lucas has learned he can be sued by any writer thinking they own the notion of a hairy cute alien.
Maybe Apple should start using H4xx0r for its project naming. Tiger could be T1gg3r, but then they'd probably be sued by Disney (who, btw, totally screwed the estate of Milne out of millions.)
/\/\icro/\/\uncher
Apples have been around longer than Tigers. How could a term like "Apple" in any non-judicial sense (such as common sense) ever be accused of being an intellectual property?
Never bought from them... never will. Here's hoping no one else will either.
Slashdot has been sued by SCO for infringing on the trademark for all directories. Here is the SCO press release: /. refers to the directory you are currently viewing with most Unix shells, as everyone is well aware SCO owns unix, and everything to do with unix and as such Slashdot is infringing on a copyrighted directory.
Earlier today we filed suit against Slashdot.org for infringing on our intellectual property. 'slashdot' or
Bah... I think you're missing the point. Yes, companies should be able to protect their trademarked names from abuse. Yes, they may be at a disadvantage if they DON'T sue when appropriate opportunities arise to protect said name.
... not to try to steal customer-share from Tiger Direct!
.... but IMHO, that's simply not good enough. Tiger Direct is a *reseller*. They don't even make their own software or hardware. If someone WAS actually confused and thought they should shop for a copy of OS X Tiger via Tiger Direct, how would this hurt Tiger Direct in any way, shape or form? (Heck, they might end up selling them something else and getting a new customer out of the deal.)
*BUT*, this was a case where the threat of customer confusion was non-existant. Apple already had an established trend of using names of wild animals for each of their OS releases (Jaguar, Panther, etc.), and it's obvious they went with "Tiger" this time around simply to continue that trend
I'm sure Tiger Direct tried to argue that they were "both in the computer business!"
This isn't the same thing as, say, Apple's old lawsuit against "Orange Computer" - who was directly competing with Apple and trying to sell clones of their systems.
Tigerdirect sues Spiderman, the city of Detroit and Rudyard Kipling for similar use of the word.
.ca, right? Turns out all that means is they converted their prices to Canadian Dollars. That no-duty thing they advertised? Hah. I had to pay a $130 C.O.D. on the player when it showed up at my door because they shipped from Pennsylvania.
I used Tigerdirect.ca once for buying a Rio Karma. Never again. About a month after buying my Karma (20G HD mp3 player) it broke (nothing against td). So I call Tigerdirect for warranty information.
First of all, they changed their website so that it no longer advertised the 1 year warranty I saw when I purchased the player and changed it to 90 days (the same as the manufacturer's warranty), and disavowed any knowledge of this mythical 1 year warranty (one of the reasons I picked TD over others). They just tried to refer me back to the manufacturer.
So finally I say fine, take the 1-800 phone number.
Phone number doesn't work in Canada. The web page did say
So yeah, the toll free number doesn't work.
I call back Tigerdirect. Complain that the number they gave me doesn't work in Canada. So the buddy tells me that they'll get in touch with me about it.
That was a year and a fucking half ago. I still never heard back. Ultimately, after a week of waiting, I went to Rio's site, and after extensive digging I finally found a number in Toronto I could call. So I call Rio directly, they honour the warranty and in two months (ugh) I have a refurbished player. That one lasted a year (never buy Rio hard drive players, they suck. There's a reason iPods are more expensive).
Tigerdirect is a horrible company that is out there for the same reasons microsoft is: Make a cheap buck out of people who don't know any better.
Karma: Non-Heinous
Kipling?
Blake. I meant Blake.
Karma: Non-Heinous
Apple has done it before. They did it with Panther and Jaguar. When they first announced Tiger, they referred to it as Tiger, they had big banners that said Tiger, etc. If TigerDirect was truly taking this seriously as a real threat to their trademark value, they would've done enough research to find this out (it wouldn't have been hard). They were just looking for some easy money.
So what should they have done? Sued Apple in advance? Changed their name and made it hard for previous customers to find you. The ruling is clearly correct as far as Trademark law is concerned. TigerDirect customers are not going to get confused and start buying things from Apple that they previously bought from TigerDirect. People are not going to be calling up TigerDirect and complaining about problems with Apple products. Still, TigerDirect used to come up at the top of a Google search for Tiger, and now they don't. A high Google rank can have considerable value. TigerDirect was clearly hoping the court would broaden Trademark law to cover this, but the court declined to do so. What it comes down to is that where web searches are concerned, a big company like Apple is the 600 pound canary. If they happen to announce a product that knocks your company off of the first Google search page, you are just SOL.
I knew little about TigerDirect before the lawsuit. I had made several purchases from them, because like J&R Music World, they show up frequently as the lowest price in Amazon.com electronics searches.
In the discussions related to their frivolous lawsuit, I found out lots of their customers were reporting horrible service and they managed to earn a really low rating from the BBB.
So their lawsuit lost my business, not because I'm an idealist Apple fan, but because I don't want to be shafted by a shitty mailorder outfit.
Apple's got hell to pay from one Ms. Granny Delicious.
This page was generated by a Barrel of Circus Midgets, and that is the way I like it!!!
Listen, they suck. They don't listen. I've asked, called, emailed all addresses and they STILL send me their catalog spam message! They give you the run around, even when you speak to them directly. Bunch of people who just don't care.
I only have two data points - a friend and I have ordered various items from them - but I didn't detect anything unsavory, fraudulent, or even vaguely shitty about TigerDirect. Delivery seemed fairly prompt, and the items worked and were as advertised. So what do the rest of you know that I don't?
Note: I ordered from the Canadian side of the business.
Freedom: "I won't!"
I'm considering marketing apples (the fruit) from my orchard via the internet, and possibly have a small software package as an option.
... Ahhh, dontcha just love those top-level domains!
My company will be called AppleTiger.
Do you think TigerDirect may object?
- Tony the Tiger
http://www.tonyking.tk/
.
- aqk
F U
I think you missed my point but... thanks for agreeing with me ;-)
Not a problem, if you're selling fruit. Well at least not from Apple Computers.
What immortal hand or eye
Dare frame thy fearful symmetry
I actually took care to preserve Blake's exact half rhyme. I may write feeble burlesques, but I do try to retain the scansion and rhyme schemes.
Panurge has posted for the last time. Thanks for the positive moderations.
Got to love the anti TigerDirect sentiments while looking at the TigerDirect banner ad at the top of my screen. Whores, we are all whores.
...compiled Java exists in any number of places. Heck, Metrowerks had it eight years ago.
Replacing Objective C (a language) with Java (a language) and using them in the same way (compiling them into native machine code) wouldn't have caused problems.
If the entire OS were interpreted, okay. But remember, just because the current usual use case for Java is interpreted doesn't mean it must be.
-fred
Sign #11 of Slashdot overdose: You see the phrase 'moderate Republican' and you wonder if that would be a +1 or a -1.
... would that be called logorhea?
Sean
Technocrat backup forum
Feel free to pass this on. I did a journal entry about this but obviously it didn't get around much.
snafu with his provider while he was vacationing, fixed soon, here is the temporary technocrat forum
Actually, Tiger Direct does sell Tiger branded computers.
...the Tiger in your tank!
First Karma I got that went tits-up had a faulty hard drive that kicked out after two weeks.
My latest problem is that I can't charge the bugger. Plug it in, nothing happens. It sucks too because I've got this hard drive on there with a bunch of mp3s/oggs and my computer was recently stolen (yeah, I know, back up back up back up) so I've got a bunch of music on there I want to get off of it but can't.
Anybody here know of any home solutions? I'm out of warranty and don't mind opening her up if it'll fix the problem.
Karma: Non-Heinous