Slashdot Mirror


TiVo Lets You Respond to Ads

WalletBoy writes "TiVo is implementing a new feature in their Series 2 recorders where viewers can choose to have their personal-contact information sent to advertisers when certain commercials air using just their remote control." This is actually exactly how I think advertising should work. If I want more information, I can press thumbs up and have my email address sent to the advertiser. It's opt-in. I'm sure it will work because they use the same concept for letting you record a show by pressing thumbs up when a commercial for it is airing. If only every commercial supported these functions. Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.

239 of 316 comments (clear)

  1. SP by Anonymous Coward · · Score: 1, Funny

    Second post!!!

    1. Re:SP by Anonymous Coward · · Score: 1, Funny

      Shite. I fucking fail it! :(

    2. Re:SP by BillX · · Score: 1

      Given the text of the article blurb ("If I want more information, I can press thumbs up and have my email address sent to the advertiser"), I expected the body of this post to be 'AM'.

      --
      Caveat Emptor is not a business model.
  2. I'd like another button.. by TractorBarry · · Score: 5, Funny

    And for the vast majority of iniane advertisering wouldn't it be nice to have another button that lets me tell them to "fuck off" :)

    --
    Sky subscribers are morons. They pay to be advertised at !
    1. Re:I'd like another button.. by eggoeater · · Score: 4, Insightful

      In the same vein, I'd like a button that tells them "This is the dumbest commercial I've ever seen...I will never buy this product and you need to fire your Ad agency."

    2. Re:I'd like another button.. by Anonymous Coward · · Score: 5, Funny

      Well, I think they can continue the use of hand gestures on the buttons to signal approval or disapproval. I can guarantee it will not involve the thumb, however.

    3. Re:I'd like another button.. by mbadolato · · Score: 1, Funny

      And for the vast majority of iniane advertisering wouldn't it be nice to have another button that lets me tell them to "fuck off" :)

      That'll probably be in Hacking TiVo 2nd Edition. "Chapter 17th The 'Fuck Off' Function" :D

    4. Re:I'd like another button.. by Anonymous Coward · · Score: 1, Funny

      Even with that glorious button, the misery would not be over. Invariably, the advertiser would respond with the data mining question . . .

      Advertiser: How shall we fuck off, oh Consumer Barry?
      Consumer Barry: Oh, just go away! Leave me alone.

    5. Re:I'd like another button.. by netringer · · Score: 4, Funny

      It's not enough that the TiVo lets me skip the ad, I want a button to cause the "Do YOU need to learn more about computers?" guy physical pain.

      --
      Ever dream you could fly? Get up from the Flight Sim. I Fly
    6. Re:I'd like another button.. by Reignking · · Score: 2, Insightful

      Advertisers would absolutely love that feedback as well. Old Navy comes to mind...

      --
      One man's Funny is another man's Offtopic.
    7. Re:I'd like another button.. by KDR_11k · · Score: 1

      Everquest has /pizza. TiVo needs /hitman.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    8. Re:I'd like another button.. by KDR_11k · · Score: 1

      They hope you accidentally sit down on your remote control and trigger the function. Probably a HUGE button with very little resistance.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    9. Re:I'd like another button.. by Shakrai · · Score: 2, Interesting

      In the same vein, I'd like a button that tells them "This is the dumbest commercial I've ever seen...I will never buy this product and you need to fire your Ad agency."

      It's kind of odd that on Slashdot I don't hear any discussion about the technology behind this advertising system. I hear a lot of complaining about the advertisements themselves but nobody asking how TiVo does this.

      How does my TiVo know when the commercial it wants me to rate is airing? Do they download a database with the exactly time and channels of the commercials they are doing this for? That doesn't seem likely -- a sports game or news broadcast doesn't have set airtimes/commercial lengths and you can't pin a commercial down to an exact airtime.

      So if it isn't downloading a list with times then how does it work? Is there some sort of closed captioning code embedded in the commercial that the TiVo understands? Or is there another way of placing codes in analog cable/over the air broadcast?

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    10. Re:I'd like another button.. by monkeydo · · Score: 1

      There's probably codes embedded in the Vertical Blanking Interval, just like Closed Captioning.

      --
      Si vis pacem, para bellum
      The only thing more annoying than a Libertarian is an (un|mis)informed Libertarian
    11. Re:I'd like another button.. by MindStalker · · Score: 1

      The article points out that it is mainly for the predownloaded advertisements (TiVo downloads advertisements for you (on my DirecTivo it gets them from a special channel, on regular I think it pulls them over the phone line, though I'm not sure) These are specially placed in your menu system for advertisements TiVo wants you to see. Any special content is already included with this advertisement. They implied that it will also roll out for regular commercials eventually like the more info button does now. I believed these are encoded into the commericals themselves. As you already get "Press thumbs up for more info" message on a few rare commeicals which brings up a product information page. They are adding the ability to respond via this page now, not a huge leap in technology from what they already have.

    12. Re:I'd like another button.. by Whafro · · Score: 2, Funny

      Don't you want to try his "product?"

    13. Re:I'd like another button.. by MindStalker · · Score: 1

      I believe the button works like it does now, brings up a screen of information. You are then presented with options (existing options are to record this show if the ad is for a TV show, or exit)

    14. Re:I'd like another button.. by Eyes666 · · Score: 1

      A tivo logs every button pressed, what channel you are currently on, and a pretty accurate timestamp if I recall correctly (it's been a few years since I examined the log files on mine.) After the log files are compressed they are sent to Tivo during its daily phone call home.
      While not elegant in any way, a method to determine who 'Thumbs Up'-ed an advertisement could be as simple as grepping for a particular channel and timestamp in all of the logs. Assuming the log data is inserted into a database makes this even easier.

    15. Re:I'd like another button.. by MrResistor · · Score: 1

      you can't pin a commercial down to an exact airtime.

      Yes you can. Many TV advertisers require proof that their spot was aired during the timeslot they paid for, and for that reason many broadcasters (which are largely automated, anyway) keep logs. The timestamps on these logs can be field accurate, so it is entirely possible to nail down the exact airtime of any broadcast "event" to 1/60 of a second.

      Basically, the only limitation is the accuracy of the timestamps in your Tivo's log, and that can be checked or adjusted every time it downloads new programming information.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
    16. Re:I'd like another button.. by VAXcat · · Score: 1

      Yah...whenever I see an Old Navy commercial, I think "man, if those beautiful/handsome models look that bad in those clothes, imagine how bad a normal person would look wearing 'em..."

      --
      There is no God, and Dirac is his prophet.
    17. Re:I'd like another button.. by Shakrai · · Score: 1

      Yes you can. Many TV advertisers require proof that their spot was aired during the timeslot they paid for, and for that reason many broadcasters (which are largely automated, anyway) keep logs. The timestamps on these logs can be field accurate, so it is entirely possible to nail down the exact airtime of any broadcast "event" to 1/60 of a second.

      But the whole problem with that method would be commercials during events that have no defined time for commercials. Take a baseball game. They only go to commercial during pitching changes or in-between innings. Unless they have a time machine and know when those events are going to happen I don't think they can promise to air your commercial down to the specific second of a timeslot.

      And therein lies the problem with assuming that they could use these logs on the TiVo to figure out which commercial it was that you did a thumbs up or thumbs down for.

      I would assume that they send a code via closed captioning like technology and if you do a thumbs up or thumbs down the TiVo would send that fact along with the code so they could figure out which commercial it was for.

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    18. Re:I'd like another button.. by MrResistor · · Score: 1

      Dude, think about it.

      All they have to do is compare the timestamp of your button push with the event log of the station you were watching. That can be done with a few lines of shell script, and there's no reason it has to be done in realtime. Daily comparisons would likely be just fine.

      And FYI, events such as baseball and football games are the most likely to be logged, since that's where the most advertising money is spent.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
    19. Re:I'd like another button.. by jo42 · · Score: 1
      I second the motion!

      Another button needs to be added, "Zap the buttwipe that booked the same brain-dead commerical 10 times this hour with high voltage". All of the advertising on the OLN Tour de France coverage as an example. Good thing I record it and fast forward through all the brain rot...

    20. Re:I'd like another button.. by Popcorn+Dave · · Score: 1

      Yes it would, but think of the fun you could have with millions of people upping things like Preperation H and Gold Bond on MTV's networks. Can you imagine the execs thinking "Oh shit, our entire audience has hemmaroids and jock itch!"

    21. Re:I'd like another button.. by unitron · · Score: 1
      "Many TV advertisers require proof that their spot was aired during the timeslot they paid for, and for that reason many broadcasters (which are largely automated, anyway) keep logs."

      Although advertisers do require proof of when their ad aired, program logs, just like transmitter logs, are, at least for over the air broadcast stations, required by Federal Communications Commission regulations.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

  3. Respond to THIS by violet16 · · Score: 3, Interesting

    I assume, of course, there will be a thumbs-down button so I can indicate I have no intention of ever purchasing the product featured in a particular ad, and will be never shown it again.

    1. Re:Respond to THIS by Ieshan · · Score: 3, Insightful

      Probably not. A good portion of advertising isn't there so that you have an immediate desire to go out and buy something. When Dunkin Donuts runs ads for their new random beverage, they don't figure that the thousands of people watching the game will go run out and buy a drink *that instant*.

      But if you've got to choose between Dunkin Donuts and some place you've never heard of before, being familiar with the "variety" and "quality" of Dunkin Donuts products from their commercials, even if you're not a regular Dunkin customer, you may decide to walk in and grab a coffee there instead of the place across the street.

      I mean, Beer ads don't really make me want beer, car ads don't make me want a car... almost any ad I've ever watched hardly makes me want anything (except sex, which seems to be the cardinal rule of good advertising - lots of sex appeal). I'd shut them all off if I could. I never have any intention of buying anything I don't "want". But who knows how the ads influence my purchasing decisions?

      [on that note, yeah, it is excessive for tampon commercials to be piped into a house with 3 20-something guys as the only residents.]

    2. Re:Respond to THIS by garcia · · Score: 2, Insightful

      I respond to everything that Tivo has been doing that's pro-advertising and anti-customer by calling them and speaking to a supervisor.

      Yeah, the CSRs and their supervisors probably don't care (and in fact, the last time I called to complain about them putting ads in when I fast foward was met with "tough, it's not of question of if, it's a matter of when.") but I still call to let them know.

      Luckily, I was recently blessed with a free DirecTivo and a year of free receiver payments because DirecTV's new screensaver functionality pushed down w/their most recent firmware updates gets recorded by my Tivo and cannot be disabled...

      I will be cancelling my Tivo subscription this week (now that I am satisfied with my DirecTivo's performance and price) and letting them know that I am not just canceling due to DirecTivo, I'm cancelling due to their pro-advertising and anti- customer stance.

    3. Re:Respond to THIS by saider · · Score: 5, Funny

      [on that note, yeah, it is excessive for tampon commercials to be piped into a house with 3 20-something guys as the only residents.]

      What shows are you watching? I never see those unless my wife is watching "Lifetime" or daytime TV.

      Really, you can get an idea for the target audience for a show by watching the ads. Watch late night TV? You must need psychic help so you can decide which work-at-home scheme you want to invest in. At home during the day? You must be an unemployed laborer who was injured on the job and got screwed by the insurance company or you're a homemaker that needs a lot of feminine hygene and cleaning products.

      I watch the History channel at night so I am a elderly toothless man, who likes pickup trucks. At least they got the gender right.

      --


      Remember, You are unique...just like everyone else.
    4. Re:Respond to THIS by i.r.id10t · · Score: 3, Insightful

      Until you get that phone call from the wife/girlfriend - "Oh, honey, on your way [home|over] would you be a dear and stop by and pick up some tampons for me..."

      At which point you will probably grab whatever has a brand name on it you recognize and get the heck out of hte store as quick as you can.

      --
      Don't blame me, I voted for Kodos
    5. Re:Respond to THIS by Fred_A · · Score: 4, Funny
      At which point you will probably grab whatever has a brand name on it you recognize and get the heck out of hte store as quick as you can.


      Probably not.
      Because you can be sure she'll specify exactly what brand, model and version she wants.

      And that's what you'd better get her if you know what's good for you.
      --

      May contain traces of nut.
      Made from the freshest electrons.
    6. Re:Respond to THIS by danheskett · · Score: 4, Interesting

      You are right about ad demograhpics. I finally convinced my wife that she is no longer the target market for MTV, which is why she now thinks most of the shows "are stupid". It's not hard to figure out that you aren't the target market when they are advertising condoms, violent video games, music CDs of people you'll never listen to no matter what, fast food, and small cheaply made trendy cars with names the like "Matrix" and "Focus". After reminding her that eating out for us means a nice family italian resturant and not Wendy's, that she drives an expensive-ish mid-size import, that we have never seen a movie with a rapper playing a lead role, that we don't use pre-paid mobile phones, and that we won't be buying any CDs featuring artists with names like Beyoncee or Nickleback she realized that MTV isn't a network for her anymore (and yes, there were tears involved.. she was one of the many who took turns calling the cable company and demanding "her MTV"). Now, we watch shows that advertise things that interest us, and it seems that we both agree that it's a much better fit! Ads for vacations, mid-size cars and SUVs, chain resturants, movies featuring Jude Law and all that. That hardest thing is now remember to check what things are advertised when we watch the first episode of a new show (meaning, not instantly fast forward our DVR past the commericals). We can tell within about 6-8 minutes if the show is worth investing our time in!

    7. Re:Respond to THIS by Tozog · · Score: 1

      You do realize that DirecTivo is, for all purposes, the same thing as regular Tivo right? Practically the same software and hardware, designed by Tivo? The same pro-advertising stance will exist with a DirecTivo as it does with a standalone. It may just take longer to get the patch with the new fancy ads.

      After your one year free, the monthly charge will go to Tivo? It's a tad less, but some still goes to Tivo. Last I heard, Tivo makes the highest margins off stand-alone customers, but the biggest revenue comes from their deal with DirecTivo.

    8. Re:Respond to THIS by Ieshan · · Score: 1

      They appear on TNT and USA and the like during shows like Law and Order. Although, you're right in that almost any time I do see something like that, I'm watching with my girlfriend.

      But I think my original point still holds up - rarely are ads targetted towards impulse buyers (with the exception of things like: 19.95 for 50 western movies! act now!).

    9. Re:Respond to THIS by pegr · · Score: 2, Interesting

      Really, you can get an idea for the target audience for a show by watching the ads. Watch late night TV? You must need psychic help so you can decide which work-at-home scheme you want to invest in. At home during the day? You must be an unemployed laborer who was injured on the job and got screwed by the insurance company or you're a homemaker that needs a lot of feminine hygene and cleaning products.

      Would this be a good time to bring up the "My TiVo Thinks I'm Gay!" story?

    10. Re:Respond to THIS by ozbon · · Score: 1

      Well, the tampon ads are really only going to be useful as an "impulse" buy every month or so... *grin*

      --
      I say we take off and nuke it from orbit. It's the only way to be sure...
    11. Re:Respond to THIS by dthrall · · Score: 1

      Are you seriously embarrassed to buy tamons for her?

      Its not like the 16 year old girl at the register is thinking,"HAHAHA, look at this guy, it must be his time of the month. I better hurry and sell these to him before he bleeds all over the floor and I have to mop it up."

      In fact they're probably thinking,"What a nice guy to take care of his wife/girlfriend when she needs him."

      So, anyways, back to the topic. I think it would be a useful feature for those products that you truly are interested in, even though I know 99.999% of commercials I will never be interested in.

      It would probably be good for the advertisers too, because they might be able to better gauge their target audience, the effectiveness of individual ads, and the overall interest in their products. Lets face it, the majority of companies try to get the most out of the data that is provided to them. A system like this allows them to collect data, but only if you agree to be involved.

    12. Re:Respond to THIS by Tozog · · Score: 1

      Must have glazed over the line about "highest margins are from standalone while the biggest money comes from DirecTV" eh? Gee, wonder what that implies..

      I was just trying to point out to the parent that switching to DirecTivo is in no way stickin' it to Tivo. I'm sure their revenue from ads only deals with number of installed Tivos, DirecTivo or standalone. There are far more DirecTivo customers than standalone Tivo users.

    13. Re:Respond to THIS by Shaper_pmp · · Score: 1

      "[on that note, yeah, it is excessive for tampon commercials to be piped into a house with 3 20-something guys as the only residents.]"

      Indeed, until that fateful day when your girlfriend's bedridden and needs you to dash out to the supermarket and buy her a giant multipack of tampons. Trust me, you grab the first packet you recognise and high-tail it out of there...

      Advertising mission accomplished.

      --
      Everything in moderation, including moderation itself
    14. Re:Respond to THIS by Cyn · · Score: 1

      You can tell within 6-8 minutes if you're in the target market for a show, that doesn't mean it's worth your time, and it doesn't mean other shows aren't worth your time.

      It's an interesting aspect to weigh, but I'd hate for you to pass up one of the rare good shows on tv (if you're going to watch tv) just because the ads don't match you. Isn't that why you have the Tivo anyway... you don't honestly imagine that in 5-10 years many people will no longer skip commercials because they'll be so enthralled.

      --
      cyn, free software and *nix operating systems enthusiast.
    15. Re:Respond to THIS by cloudmaster · · Score: 1

      Wow, you're old. Don't buy an SUV, her reaction times are not good enough to handle an extra heavy vehicle - especially not if it took 15 years to react to the change in MTV. 15 years. Shit, I guess I'm old too...

      I've gotta comment that the Focus has been a top seller in Europe for years, and that I see more old people driving them now than young people. You probably were thinking of "Scion".

    16. Re:Respond to THIS by Freexe · · Score: 1
      I take it you were never 16 and worked in a supermarket.

      but back to the point, advertisers could choose which 'mode' they are in, let people vote and if no-one is responding then pull the ad and save the money, show more ads if more people say they like it, or fuck em and show the same amount of ads no matter what they select.

      I can imagine advertisers would go for this, and I reckon the public would prefer it as well. Seeing relevant ads that are informative can be a big plus, whereas seeing pointless ads is irritating

      --
      "In a time of universal deceit - telling the truth is a revolutionary act." - George Orwell
    17. Re:Respond to THIS by bleckywelcky · · Score: 1

      Actually, the tampon ads are probably the most effective in that household. If your gf tells you to pick some up for her, what are you going to choose? The generic store-brand kind, or the ultimate Tampax with lubricated pearls and extra absorbant filler? Dude, you are going for the name brand with all the bells and whistles. The simple fact is: you know what goes on down there ... you don't want to talk about what goes on down there ... so give her whatever the hell she wants to deal with it. Now, which name brand probably depends entirely on the ads you've seen, and how good the box they come in looks. Nevermind that your gf actually prefers the feel of the generic store-brand.

      I bet you would be surprised what the target demographics for a tampon commerical look like.

    18. Re:Respond to THIS by inkdesign · · Score: 1

      One thing I don't get... Why not fast forward through the commercials, and use your 6-8 minutes to actually watch a significant portion of the show, and make your decision based on its' content?

    19. Re:Respond to THIS by Eccles · · Score: 3, Funny

      Because you can be sure she'll specify exactly what brand, model and version she wants.

      Nope.

      She'll specify just enough info that you can't grab a random brand, but not enough info to know which of half a dozen minor variations, so you stand there staring at these things like a dork...

      --
      Ooh, a sarcasm detector. Oh, that's a real useful invention.
    20. Re:Respond to THIS by cayenne8 · · Score: 1
      "Until you get that phone call from the wife/girlfriend - "Oh, honey, on your way [home|over] would you be a dear and stop by and pick up some tampons for me..."

      To which I'd reply..."What the hell are you calling me for? I'm in a bar with the guys...and won't be home till late. Better get them yourself...

      :-)

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    21. Re:Respond to THIS by jumpingfred · · Score: 1

      No you are told which box to buy. Long, thins, wings, outboard motor etc.

    22. Re:Respond to THIS by ilyaaohell · · Score: 1

      This is one of the oddest things I've ever read. You convinced your wife not to watch something she may or may not enjoy based solely on the companies that sponsor that show? I realize that MTV is, in fact, targetted at teenage girls who shop at Aberzombie and Bitch, but what if a particular show is something that's actually ENTERTAINING to watch? You'd actually have second thoughts about watching it only because, during the commercial breaks, you see the sorts of advertisements which you mentioned?

      --
      UNIX: A computer user is defined as a programmer. WINDOWS: A computer user is defined as a consumer.
    23. Re:Respond to THIS by jafac · · Score: 1

      If she's too "old" for MTV, seriously, try VH1.

      (frankly, it sucks too, but it's "targeted" at the 30-40 crowd. . .)

      --

      These are my friends, See how they glisten. See this one shine, how he smiles in the light.
    24. Re:Respond to THIS by megarich · · Score: 1
      and small cheaply made trendy cars with names the like "Matrix"

      yes the name matrix (and even the design) might be trendy but there is nothing wrong with the car. i own one and couldnt be happier with it. if you look to see what the "mtv generation" is driving i somehow doubt you'll find anywhere near close of the majority of them driving matrix. i'll take a cheap matrix anyday over a more expensive, gas guzzling mid sized import or suv. come to think of it i don't think i ever seen a commercial for the matrix but that's another story....

      as for mtv i hated them for near a decade now. it started ever since they stopped being music and all about trend and i know i'm not the only one who feels that way.

      im sorry but i definately dont agree with looking at the ads to see if the show is worth investing time in. it should be about liking the show and nothing else or anyone else should influence that decision

      anyhow my take on ads is i hate them and i'll never respond to one. ads are necessary and they wouldn't bother me EXCEPT how pervasive they are. you definately can't go out on the web without seeing them all over the place nor can you go out in public these days without having corporate images embedded in the subliminal mind.

      that's not to say i'm not immune to them. it may help me in picking a product but what it all boils down to in the end for me..quality and price. no amount of ads will ever get me to buy an expensive piece of crap or something i have no desire in.....

    25. Re:Respond to THIS by poot_rootbeer · · Score: 1

      I assume, of course, there will be a thumbs-down button so I can indicate I have no intention of ever purchasing the product featured in a particular ad, and will be never shown it again.

      I may be overgeneralizing, but I think advertisers would rather have you press the Thumbs-Down button on their ad than have you press no button at all.

      Even if you hate the ad and the product, when you take action it proves that you gave them both your attention. That represents a return on investment to the advertiser. You may hate them or you may love them, but at least you know who they are.

    26. Re:Respond to THIS by farble1670 · · Score: 1
      almost any ad I've ever watched hardly makes me want anything (except sex, which seems to be the cardinal rule of good advertising - lots of sex appeal)

      if that's true, then you are an anomaly. advertisers don't spend BILLIONS+ on advertising for no freaking reason. it works.

    27. Re:Respond to THIS by Nom+du+Keyboard · · Score: 1
      a thumbs-down button so I can indicate I have no intention of ever purchasing the product featured in a particular ad

      That's the Finger-Out button.

      --
      "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    28. Re:Respond to THIS by Leiterfluid · · Score: 1

      Shenanigans! I've seen tampon ads during Star Trek.

    29. Re:Respond to THIS by AuMatar · · Score: 1

      This is why MythTV and Freevo are good things. They leave you in control of the hardware, to decide what features you do and do not want. Even if someone decided to put in advertising, you could remove the code. And it would be forked quickly to a less advertising friendly version.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    30. Re:Respond to THIS by danheskett · · Score: 1

      The first 6-8 minutes + ads will get it a second look. We have all kinds of other criteria that helps us past that point. But if you don't pass the "ad test", well, it's not going to make it very far. We have a limited time allocation for TV watching, and we just want to use it as solidly as possible.

    31. Re:Respond to THIS by danheskett · · Score: 1

      Actually, my wife e-mailed me, and told me that Focus is an old person. Scion, Lancer, Eclipse, you know the names!

    32. Re:Respond to THIS by Blakey+Rat · · Score: 2, Informative

      Some networks, like Cartoon Network, are terrible at targeting ads. They show, for instance, ads for the digidraw toy during their bloody, violence, definately adult Adult Swim broadcasting, and mop commercials during their kids programming in the day.

    33. Re:Respond to THIS by warpath · · Score: 1

      Wow. I understand the limited time thing, but not only are you letting yourself be pigeonholed into stereotypes, you're letting advertisers do it. You're letting advertisers and network executives decide what you should watch based on what they think the target audience of the show is.

      If it's working for you, that's great... but you're relying on the exact people I'd be running away from. heh.

    34. Re:Respond to THIS by danheskett · · Score: 1

      Well, for the first time, we watch the first ad break. Otherwise, we do skip commericals. But why bother watching the rest of the show if they are advertising acne medication and Green Day conerts? We know it's just going to be full of useless T&A scenes, bad dialog, and poorly thought out "plot" elements. This way, we know within 10 minutes that the show is garabage, without going the extra 35 minutes to the end.

    35. Re:Respond to THIS by danheskett · · Score: 1

      The advertisers spend a lot of money determining what people like me like to watch. Sterotypes are generally accurate. Dirty and mean but true! If we start watching a show, the first ads come on, and they are selling Depends, I am outta there.

    36. Re:Respond to THIS by MrResistor · · Score: 1

      You'll never go wrong with the Silk Ease variety pack.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
    37. Re:Respond to THIS by louissypher · · Score: 1

      I was seriously embarrassed when I had to buy some in Jersey City, NJ, and all the boxes were in spanish. I had to call my wife while pointing at diffrent boxes (that were behind the counter).

      --
      www.bleepyou.com
    38. Re:Respond to THIS by bani · · Score: 1

      The MTV of today is completely different from the MTV of the 1980s. The MTV of the 1980s used to actually play music.

      If you want to watch a channel that sorta resembles what MTV used to be like 15 years ago (minus adam curry etc) try VH1.

    39. Re:Respond to THIS by le_defaut_tragique · · Score: 1
      Hey y'all aren't alone. I'm 18, target-demographic fodder for MTV (and everything else it seems) and I think it's stupid too.

      On the other hand, I really enjoyed "Cyber Seduction" and the new crop of Lifetime movies. Not to mention the Golden Girls. I guess the advertisers just can't catch me.

    40. Re:Respond to THIS by JBHarris · · Score: 1

      Well, if it is my girlfriend asking me to pick up some tampons, I can quickly decide I have other plans.

    41. Re:Respond to THIS by TheFlamingoKing · · Score: 2, Interesting
      What VH1 are you people watching?

      Does your VH1 show music videos? They used to really late at night, but I don't know if they do anymore.

      Where is VH1's Headbanger's Ball? Is it Celebrity Fit Club? The Surreal Life? Hogan Knows Best?

      Did you watch the VH1 coverage of Live8? It was the exact same feed as MTV. All the proof I need that VH1 is MTV.

      I remember when you could turn on the TV at 3:00pm and watch a music video. The whole thing, start to finish, the way the band wanted you to see it.

      Now I feel old...

    42. Re:Respond to THIS by ilyaaohell · · Score: 1

      What a ridiculous comment. If you REALLY want to turn to a TV channel and watch music videos, guess what, these channels EXIST! Check your cable company's channel lineup and find "FUSE", for example. There are several others, too, but this is the one I'm most familiar with. The philosophy behind these channels is that they want to be what MTV was in the 80s. And guess what, you've just proven that people either don't know or don't care that these cable networks exist! And do you want to know why? Because 24 hours of music videos is BORING! It wasn't boring in the 80s when it was a novelty-type thing, but now it is. And nobody cares, not even people (like you) who actually LIKE music videos.

      People love whining and complaining that MTV doesn't show music videos, but if they devote any air time to that, the same people who whined don't watch. Even when the music videos have nothing to do with boy bands or rap, people still don't watch.

      --
      UNIX: A computer user is defined as a programmer. WINDOWS: A computer user is defined as a consumer.
    43. Re:Respond to THIS by StalinsNotDead · · Score: 1

      and mop commercials during their kids programming in the day.

      Those mop commercials might not be targetted at the youths watching the cartoon, but at the guardian supervising them. The guardian may do housework, thus potentially needing a mop.

      If the guardian happens to be doing housework where the advertised product seems like it would make things a lot easier, it may influence a purchase.

      --
      Thanks to the internet, we can now all die alone together! -SomeWoman
    44. Re:Respond to THIS by yy1 · · Score: 1

      because they know during the adult swim only the kids (and kids at heart) are watching and during daytime tv its mom and dad who they are targeting.

      --
      Because, sometimes they just have to touch the stove.
      -YY1
    45. Re:Respond to THIS by idonthack · · Score: 1

      My mom's over 40, drives a minivan, works as a teacher's aide for the school district, and listens to punk rock and metal. The other day I tried to turn down the radio in the van, and she said "No, I like this song". (Slipknot - Duality)
      ---
      (\_/)
      (O.o) This is Bunny. Please help him
      (> <) spread and take over the world.
      Generated by SlashdotRndSig via GreaseMonkey

      --
      Why is it that when you believe something it's an opinion, but when I believe something it's a manifesto?
    46. Re:Respond to THIS by cloudmaster · · Score: 1

      The Focus SVT would have made a good "young people's" car, but it just wasn't advertised enough. Yeah, I had one a few years ago, but sold it. I like torque, and kids these days, well, they just don't understand the importance of torque.

    47. Re:Respond to THIS by unitron · · Score: 1
      " You can tell within 6-8 minutes if you're in the target market for a show..."

      We call that period the first commercial break. :-)

      Advertisers no doubt hate me. I watch shows all the time for which I am not the target demographic. And since the ads aren't aimed at me I usually tape and FF through the breaks on playback. I get to watch more TV in less time and it's being paid for by people whose commercials I actively loathe.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    48. Re:Respond to THIS by unitron · · Score: 1
      "The only piece of Burger King that I want is the "dummy", preferably situated on the 100 yard line of my neighborhood shooting range."

      I saw a spot with that hideous grinning apparition standing next to DarthVader and I swear the ol' Sith Lord looked even more creeped out by him than I am, and that's going some.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

  4. Ha, yeah right... by Anonymous Coward · · Score: 2, Funny

    ...and when I click the "unsubcribe" button they'll stop sending me spam.

  5. What I'd rather have is... by clintp · · Score: 5, Interesting

    What I'd rather have is the "Thumbs Up/Down" buttons act as direct feedback to the advertizers:

    I like/Don't like this ad. You missed/hit your target audience. This ad was funny/offensive. That's cool/inane. More/no more Purple Pill commercials. That movie looks interesting/boring. Etc...

    But of course, I miss most of the ads anyway with TiVo. :)

    --
    Get off my lawn.
    1. Re:What I'd rather have is... by erlenic · · Score: 5, Interesting

      If they implemented this, I'd occasionally sit through commercials just so I can do this. If advertisers could make better commercials, maybe I wouldn't be so inclined to skip them, or at least not be as annoyed when watching live TV.

    2. Re:What I'd rather have is... by Anonymous Coward · · Score: 1, Funny

      Yeah, and the top of the screen it would say "(Score:3, Offtopic)".

    3. Re:What I'd rather have is... by BoneFlower · · Score: 4, Insightful

      You miss the point.

      Advertisers don't care if their ads are good. They just want their products name in your head when you need something of that class of item. All else being equal, you'll probably buy the brand thats in your head when you go out to buy that class of item.

    4. Re:What I'd rather have is... by cduffy · · Score: 1

      Yes, but if you're rating the ad for goodness, you're also paying some attention to it, thus getting their product's name further embedded in your head.

      It's a nifty idea -- by making ad-watching more interactive, they increase the number of people who will do it voluntarily.

    5. Re:What I'd rather have is... by interiot · · Score: 1
      And if you're rating the ad for badness, you're also paying attention to it. So all they care about is a button that says "I paid attention to this advertisement". Which is basically the fast-forward button, which Tivo records.

      In terms of innovation in interactivity... they've had years to try interactive ads on the web, and apparently the best way to get the user involved in their ad is to ask you to Punch the Monkey. (no thanks)

    6. Re:What I'd rather have is... by kypper · · Score: 1

      I'm so tired of the menstration commercials. Don't get me wrong, I don't want to see anything about deodorant, mucous, or anthing else that's natural yet somewhat unpleasant to watch WHILE YOU'RE EATING.

      To (mis)quote the Royal Canadian Air Farce: I feel so free! Now I can go polevaulting!

      I mean, come on. Girls, if you don't know what a tampon is, you'll find out damned quickly.

    7. Re:What I'd rather have is... by Profane+MuthaFucka · · Score: 1

      On-demand programming. People only think of this for TV shows, when they imagine that a person will sit in front of their TV and get the shows they want from their cable company, at the time they want to watch.

      But what about on-demand advertising? There are some ads that I want to see. When I'm shopping for a car, I'd like to see car commercials. Etc. I should be able to tell advertisers what I am interested in directly, rather than have them data mine me to death trying to figure it out.

      Plus, I'm really SICK of some kinds of commercials, sick enough that I'm going to tell everyone that the product sucks. For example, I am never EVER going to buy a Bowflex. I am fucking sick of those commercials. I never want to see them again, and I skip them with my TiVo.

      Same goes for that weight lifter guy who is in his commercials without a shirt on. His nipples are really dark and funny looking. Whenever I see him, I throw up a little bit in my mouth. I never want to see that again!

      --
      Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
    8. Re:What I'd rather have is... by strider44 · · Score: 1

      Uh yeah, generally a good ad is an ad that gets the product name in your head, and a bad ad is an ad that doesn't get the product name in your head.

    9. Re:What I'd rather have is... by kypper · · Score: 1

      Did I say I was watching CSI?
      The Food Network shows this stuff!

    10. Re:What I'd rather have is... by cduffy · · Score: 1
      So all they care about is a button that says "I paid attention to this advertisement". Which is basically the fast-forward button
      Not really. The FF button can say "I didn't pay attention to this ad", but it's only a negatitve indicator -- you could have walked into the kitchen or run to the bathroom or done any number of things while not pushing the FF button (though admittedly you could have pushed pause as well) -- and it doesn't by its existance encourage you to pay more attention. Ad-rating buttons, on the other hand, would both act as a positive indicator and, at least as importantly, encourage the viewer to pay more atttention .
    11. Re:What I'd rather have is... by cduffy · · Score: 1

      In terms of innovation in interactivity... they've had years to try interactive ads on the web, and apparently the best way to get the user involved in their ad is to ask you to Punch the Monkey. (no thanks)

      There's good reason to think that having a dedicated thumbs up/down button would be more effective than the attempts at making web ads interactive:

      "Punch the Monkey" and its kin are uninteresting to the sophisticated user because... well, they're uninteresting. They're not asking for your opinion, and if did and you gave it, your reward would be... more ads! OTOH, being able to push a thumbs up/down button which lets them know you're watching enough to form an opinion, but doesn't show you more ads for your trouble, has an entirely separate and much more interesting value proposition.

    12. Re:What I'd rather have is... by blogeasy · · Score: 1

      In fact, the advertisers' intent is to make the commercial as memorable as possible and often that will lead to "annoying" commercials with very catchy jingles. I'm not sure they care if you like their commercial or not but you will remember it because it was so annoying.

      It's also interesting to note that they often portray the customer as an idiot in the commercials such as auto dealerships. The customer is always very excited and sways to the every whim of an obnoxious salesperson. They even include some submissive "moronic" remark from the consumer that ultimately says "you already had me sold at hello". You would think that this would be offensive to the consumer to watch these, but apparently it isn't and they continue to run these types of commercials. Perhaps it could be that their portayal of the customer is how they wish it would be and they are hoping that by having this role played out in every commercial, the customer will just assume this is the way it is.

      --

      Browse the Information Directory
    13. Re:What I'd rather have is... by repvik · · Score: 1

      Me and a lot of my friends make a point of avoiding products which have shitty commercials. I rather buy something that has a commercial that makes me laugh.

    14. Re:What I'd rather have is... by ajs · · Score: 1

      I hear the "I avoid products that..." all the time, but the bottom line is that if the market research were wrong, the companies in question would see a drop in sales and stop doing it. This does happen somtimes when an ad really hits the national funny-bone, and people actively avoid the product in large numbers, but it's very rare. More often negative reactions get people talking and make the product seem more important.

      I'm also unimpressed by the folks who would tell me that they are not swayed at all by advertising. A friend of mine once made this claim. I looked in his bathroom and asked him why he bought Listerine. His answer: "it kills germs." Ok, so that's fair. Sure, it's in the commercial, but it's true. I asked him if he'd done a comparison between the various alcohol-based liquids that can be used orally in order to reach a product decision. For example, had he investigated the various drinking alcohols? He paused... "um, no."

      In essence this friend of mine had simply gone to the store and bought Listerine because it "kills germs," which he learned on an ad. Now there are good reasons to use Listerine instead of, say, whiskey (mostly having to do with the substances in whiskey that the remaining bacteria will thrive on; and the fact that having booze-breath first thing in the morning goes over poorly at the office). However, he had not thought of them. He was simply doing what an ad told him to without thinking about it.

      Good little cosumer ;-)

    15. Re:What I'd rather have is... by glesga_kiss · · Score: 1
      make a point of avoiding products which have shitty commercials.

      That is NOT how commercials work, as pointed out by the grandparent post. Brand recognition is sublimimal. Familiarity will win out when you are at the supermarket shelf and there is NO WAY that you will knowningly remember all the ads that planted those product names in your subconsious. Whether the ad is good or not has no real bearing, unless it is fresh in your mind or particularly annoying.

    16. Re:What I'd rather have is... by YrWrstNtmr · · Score: 1
      Advertisers don't care if their ads are good.

      Bull. Advertisers care[1] a LOT what you think of their ads. This company does near $100 million a year (mainly in North America), researching exactly that. "Which version of this soap/car/sports drink ad do you like the best?" Their parent company in Paris does 3/4 billion dollars/year worldwide, mainly telling advertisers what YOU think of their ads. You're correct in that it's brand recognition and not 'buy this specific product', but a better ad is...well... better. More likely for you to remember the brand.

      [1] In this case, 'care' = good for revenue.

  6. Potential for abuse... by Anonymous Coward · · Score: 3, Insightful

    Don't like it. Too much potential for abuse.

    Just imagine someone getting ahold of your remote and the 'fun' they could have with this feature at your expense.

    1. Re:Potential for abuse... by geckofiend · · Score: 5, Insightful

      Do you often have strangers in your home mucking with your Tivo for extended periods of time?

    2. Re:Potential for abuse... by spencerogden · · Score: 1

      Forget strangers, its friends I'm worried about!

    3. Re:Potential for abuse... by dlh · · Score: 1

      Strangers? No. Small children who will play with anything they can? Whole other story.

    4. Re:Potential for abuse... by SpikeSpiff · · Score: 1

      We call those little people children. And yes they muck about with the remotes.

      --
      "All that is required for evil to triumph is for good men to do nothing." - Edmund Burke
  7. How long till spammers take advantage by skidz7 · · Score: 4, Funny

    "This is not unsolicited e-mail, you clicked thumbs up on Tivo to learn more about V1aGrA"

    1. Re:How long till spammers take advantage by dascandy · · Score: 1

      That at least allows my Bayesian filter to do its work properly, at least, until I get a Tivo.

      Or until they call it the 7ivo, T1vo or Tiv0.

  8. Does it mean... by Mr+Europe · · Score: 1

    Does it mean that my kid can order toys from the Shop-TV ?

    No thanks.

    1. Re:Does it mean... by Marc2k · · Score: 1

      Uh, no. No it doesn't. It does mean that your kids can give them your personal info, though. Of course, that's only if it stores your personal data, and doesn't protect it in any way; I can't imagine that in this day and age any company would be so willfully negligent of security, however.

      --
      --- What
  9. Left the TiVo on over night, rolled over the ctrlr by talaphid · · Score: 4, Funny

    I would be afraid of the "spam" I had "voluntarily" opted-in to due to a fitful session of rolling over the remote in my sleep, except I already get it all now.

  10. errr.... by rixster · · Score: 1, Insightful

    surely the point of PVRs / Tivo etc is to miss the adds. Or am I new here ?

    --
    Two wrongs may not make a right, but three ....
    1. Re:errr.... by CmdrGravy · · Score: 1

      Why do you think you have the right to bypass the ads ? Without them you wouldn't have the option of watching the millions of channels of quality TV we can all enjoy today. It's your moral duty to watch the ads if you want to watch the shows.

      What would happen if everyone took your line eh ? No more TV, that's what. Is that what you want, is it ? IS IT ?

    2. Re:errr.... by GrungyLotG · · Score: 1

      Yes, because we don't want to miss the four decent stations and the other hundred+ stations that I have only watched once. Errm...nevermind...when would I go to the bathroom if there were no commercials?

    3. Re:errr.... by aussie_a · · Score: 3, Funny

      Without them you wouldn't have the option of watching the millions of channels of quality TV we can all enjoy today.

      Where can I get a refund for the hours of commercials I've watched for shit TV?

    4. Re:errr.... by blindcoder · · Score: 1

      No more TV, that's what. Is that what you want, is it ? IS IT ?

      Is not having a TV receiving piece of technology in my house enough of an answer to you?

      --
      See my blog for my free opinions.
    5. Re:errr.... by dzfoo · · Score: 1

      That's why you should be wary of "online-aware" systems; so far, history shows that their original purpose gets overrun by more restrictive and unintended uses.

      I watch CableTV (analog only), I buy music CDs (of the Compact-Disc format only), and I buy movie DVDs (compatible with my 7-year-old player only); because my stereo and my entertainment systems are completely offline, and will continue playing my media until the end of their productive lives.

      The moment that DVDs and CDs *require* me to have a "connected" appliance, no matter how much "value" that connection is supposed to offer me, is the moment I'll stop buying them. As we all have seen with TiVo, iTunes, DirectTV, Digital Cable, and many other "network-aware" devices and applications, it all starts innocently enough as a way for the customer to get "on-demand" content, or stay "up-to-date" with vendor news and specials; but they always end up as a subterfuge for content-restrictions, DRM, imposed advertisment exposure, and other unwanted things like that.

      -dZ.

      --
      Carol vs. Ghost
      ...Can you save Christmas?
    6. Re:errr.... by Monoman · · Score: 1

      You are new here.

      Time-shifting, season passes, pausing live TV, AND ... yes, skipping commercials if you want choose.

      --
      Keep the Classic Slashdot.
    7. Re:errr.... by DavesWorld334 · · Score: 1

      The point of a DVR is to control your TV watching time. This would include the ad time as well.

      Strange as it may sound, there are, occasionally, ads that actually are of use and inform one of something that's interesting and needed. Most ads may be useless and boring, but occasionally a marketer or a service/product provider come up with something that one might wish to know more about.

      For these circumstances, this functionality rocks. It's a win-win feedback loop.

    8. Re:errr.... by jacksonj04 · · Score: 1

      Doesn't bother me, I still get the BBC.

      Ads on channels you pay for are wrong. Completely. We pay for the BBC through the Licence Fee, and all they do is let us know about other shows they're offering that we may be interested in. These take the form of the 30 second gaps whilst the next show is lined up properly. I'm not too familiar with TV in the states, but from what I've seen when I've been over there is that it takes the format of 20 minutes of a show, followed by 15 minutes of advertising. Is this true for even paid channels?

      You have no legal or moral obligation to watch advertising, it's only your choice.

      --
      How many people can read hex if only you and dead people can read hex?
    9. Re:errr.... by boring,+tired · · Score: 1

      PBS ads are getting worse. It used to be that you'd hear "This show is brought to you by Sears". Now you often see a full commercial in that small space before a show starts. It's still much better than regular TV though.

    10. Re:errr.... by unitron · · Score: 1
      " Did I miss the law that was passed that says I have to sit through tv ads?"

      No, but stay tuned, it's likely to happen any minute now. :-(

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

  11. This also just in. by Tackhead · · Score: 5, Funny
    > If I want more information, I can press thumbs up and have my email address sent to the advertiser.

    I, along with the article submitter, am all in favor of opt-in. I opt to provide the following feedback:

    1) Unscrew back of remote.
    2) Use X-Acto knife to cut the metal traces on the circuit board (or shave off the conductive traces on the plastic membrane) corresponding to the thumbs-up key.
    3) Replace the "thumbs up" key with a picture of my middle finger.

    > Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.

    That'd be a cool idea, and might actually return something of useful information to the viewer in exchange for his/her expression of interest in the content. Unfortunately for the poster, MTV last showed a "video" in 1997.

    1. Re:This also just in. by TeamSPAM · · Score: 1
      Unfortunately for the poster, MTV last showed a "video" in 1997.

      That's not true. Though the quantity is so low that I have to have my TiVo record "All Things Rock" on MTV. Of course that's shown at 1am once a week if I'm lucky.

      --
      Brought to you by Team SPAM! where we believe: "Information in the noise!"
  12. mtv plays music? by tomstdenis · · Score: 2, Insightful

    That's news to me.

    When I was resting up before flying back home from LSM I was at a hotel [Kyriad rocks btw] with MTV.de and I'd say most of the daytime shows were "pimp my ride" and "newly weds" [genre].

    They played some music here and there and showed constantly repetitive SMS ads [e.g. order this ring tone, get this logo, etc].

    It's like they forgot that the M stands for Music ...

    Also if I was a parent I'd buy my kids music on the condition they didn't watch that brainwashing bullshit that is "kids oriented television".

    Frankly I'd rather a kid watched a porno then the "chocobot powerhour" that is kids programming...

    Tom

    --
    Someday, I'll have a real sig.
    1. Re:mtv plays music? by saider · · Score: 1

      It's like they forgot that the M stands for Music

      Miscellaneous

      --


      Remember, You are unique...just like everyone else.
    2. Re:mtv plays music? by Hast · · Score: 1

      I'm confused, wouldn't that require the US branch to change name to FTV?

    3. Re:mtv plays music? by tomstdenis · · Score: 1

      no, STV as in Spewourcarpontheworld TV.

      Tom

      --
      Someday, I'll have a real sig.
    4. Re:mtv plays music? by bfischer · · Score: 1

      spew our carp on the world TV? Is it a fishing channel?

    5. Re:mtv plays music? by tomstdenis · · Score: 1

      typing too quick for brain... stupid multiple jetlags...

      Tom

      --
      Someday, I'll have a real sig.
    6. Re:mtv plays music? by fermion · · Score: 1
      Hey, every episode of beavis and butthead has a music video. And that was just cancelled....Oh, in 1997.

      Well, given that most of you were in diapers in 1997, i guess you probably have never seen a music video on MTV.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    7. Re:mtv plays music? by tomstdenis · · Score: 1

      Really? You think a lot of EIGHT YEAR OLDS post on slashdot?

      Sure they act like it ... but come on that's a bit of a stretch.

      Tom

      --
      Someday, I'll have a real sig.
  13. Videos? by ncmusic · · Score: 1, Funny

    When did MTV start airing music videos?

  14. well.. by bLindmOnkey · · Score: 1

    Popups let you respond to ads voluntarily. Is this new? Not really. But I think it's a step down for TIVO as a major feature was the ability to pause TV and skip through the commercials. Yes it's been argued over and over again. I'm just reitterating, 'tis a sad day in PVR history when they make it sound like a good thing you now have a "choice" in sending your personal info when TIVO ads on top of commericals are bad enough.

  15. Google should Make a Design for a PVR by icecow · · Score: 2, Interesting

    It would allow people to search on google, and click on contexual VIDEO ads that download to the PVR.

    BBC has an open source video codec availible.

    Google could decide the design(much like microsoft makes hardware people adhere) and just let hardware makers use the design for free. Google would just cash in on the ad flow(ad peoples bandwidth), and it would launch podcasting/videocasting to a new level.

    --
    Stop invalid scientific research. Ask your local scientists to feed their lab rats with a phytoestrogen-free chow.
  16. Strange efforts for the advertising sector by Jerle0 · · Score: 3, Interesting

    I don't use TiVo, but I wonder how many ad companies would really want something like this. Right now, it usually takes the effort of a phone call or going to an internet site or something to learn more about the featured product, which means those who take the effort, generally have a bit of interest. With it being made so easy now, I bet a lot of people would think 'Hey, thats might be interesting', hit the button, and then not think about it until the ad mail comes unexpectedly. This would probably be not as good for advertisers...fewer quality results, even if they reach a much broader audience. I certainly wouldn't want to use this method if I was marketing something.

    1. Re:Strange efforts for the advertising sector by Kisil · · Score: 3, Interesting

      I disagree; I think advertizers will love this feature. Not only do you get immediate feedback on whether your ad was effective, but you get to send targeted email to users who've already expressed interest. I delete tons and tons of spam every day.. but that's because I'm not in the market for blue pills and free PPV. If I could be guaranteed that only messages I'd asked for showed up in my inbox, I'd pay a lot more attention to them.

      I think for some people there might be a learning curve on a product like this - "Hey, this is cool, I'll opt in for this, and this, and this..." - but eventually, people will learn to use it only when they're really interested. The 'send me an email' format also enables users to respond on their own time. Actually, I suppose it even provides another interest check for the company - how many users who responded to the ad responded to the email?

      Remember, too, that targeted advertizing has made boat-loads of money for certain other companies we hear a lot about.

  17. Nielsen Ratings by RamboIII · · Score: 3, Interesting
    Wouldn't it be a good idea to give the people the option to rate everything, not just the commercials?

    I've never heard anyone say, "Oh wait! Don't turn the channel. This is my favorite commercial."

    --
    Time is comparison of movement to other movement.
  18. All the more reason why micropayments are good by ShatteredDream · · Score: 5, Interesting

    If the content cartels would invest in a real micropayment system, Tivo would be awesome for them. In fact, I bet it'd be more profitable than anything they've had before. Instead of watching ads, I'd pay $2/episode for something like Battlestar Galactica or Stargate SG1. After the series is over, people who have paid for half ofthe series should get a 25-30% discount on the boxed set for the season and people who paid for the entire thing should get about 60-70% off. If I've paid $40-$60 for the entire season already, that's real, guaranteed money in their hands. Then, if they play their cards right, as a loyal fan I can buy the entire series on DVD for $25 including S&H since I already paid $40-$60 for the series.

    The cost of making DVDs is really low now. If they pay only $1/DVD to make and it costs them $2 to make the box and shrink wrap it, a 5 DVD set like Stargate SG1 would cost $7 to make. They could realistically go to $15 before S&H if they were really gung ho about getting a paying fanbase going. Just think, right after you watch the last episode in the series, the TV channel popups up a message saying "Thanks for supporting this series with your micropayments, if you would like to own this series, because of your generous support we'll give you a 70% discount on the boxed set." They'd make a killing doing that for many series.

    The problem though, is that regular TV sitcom bullshit would probably be hit hard initially by that. Imagine people having to pay for an episode of Friends or Seinfeld? At any rate, if the Cartoon Network, Comedy Central and Sci Fi Channel offered this, knowing their audiences, it'd work like a charm.

    1. Re:All the more reason why micropayments are good by saider · · Score: 1

      Not just micropayments, but an ebay like system where you bid to watch a show and they decide if they want to sell it to you at your asking price. Puts the consumer back in control of pricing.

      But the one flaw is that many channels are not producing original content. Cartoon Network is a prime example of rebroadcasting. They make money selling the same shows over and over and over again. Are you going to pay for a show you have seen or already recorded?

      --


      Remember, You are unique...just like everyone else.
    2. Re:All the more reason why micropayments are good by pete6677 · · Score: 1

      This would involve creativity and progressive thought on the part of TV execs, all of which has been really lacking for the last few years. Remember, these are the folks that think the only thing anyone wants to watch is "reality TV".

    3. Re:All the more reason why micropayments are good by jrumney · · Score: 2, Interesting
      Even better, have the following options for the micropayment system:
      • $0.00 - Watch episode with forced advertising throughout
      • $0.50 - Watch episode with ads before and after only
      • $2.00 - Watch episode once only with no advertising
      • $4.00 - Watch ad-free episode and record for future replaying
    4. Re:All the more reason why micropayments are good by rmccann · · Score: 1

      "But the one flaw is that many channels are not producing original content. Cartoon Network is a prime example of rebroadcasting. They make money selling the same shows over and over and over again. Are you going to pay for a show you have seen or already recorded?"

      Oh no! A scheme that might result in more orignal TV? Can't have that now can we.

    5. Re:All the more reason why micropayments are good by sholden · · Score: 2, Interesting

      Let's see a one hour show. Assume 20 minutes of ads (pretend there are no network promos and so on which don't generate revenue from advertisers). Assume by several you mean four. Then 20*2*4000 $160000.

      So they would need 80000 people to pay their $2. Except of course without those 20 minutes of ads it would be a 40 minute show, so they can fit more in a day (or have more time for shows with ads), 40/60*80000, so about 53000 people be enough.

      Of course they all ready do "on demand" programming. I'd damn hope they don't have ads since they charge $4 for a movie - but I'll never know since I DVD rentals are $1 a few blocks away (or $2 just round the corner).

      Surely the model would be show the new episodes at $2 a pop without ads and then a week (a few days, whatever) later show it as normal and hence generate ad revenue anyway...

    6. Re:All the more reason why micropayments are good by saider · · Score: 1


      Don't kid yourself. I rather rewatch a good show than watch original filler.

      --


      Remember, You are unique...just like everyone else.
    7. Re:All the more reason why micropayments are good by MindStalker · · Score: 1

      Nobody would pay much of anything for something they have seen before. But many people watch shows they have seen before, personally if I'm watching a show I've already seen I'm less likly to skip commericals as I'm just wasting time anyways. That means that the existing model of tv shows with commerical can continue to exist along side the new model of purchasing new episodes that people are willing to pay for. This will keep your bill under control, because obviously if you had to purchase all shows TV viewing would become a lot more expensive.

    8. Re:All the more reason why micropayments are good by MindStalker · · Score: 1

      As I stated in my other post payment system could just be for new shows, people generally watch commericals just reruns anyways.

    9. Re:All the more reason why micropayments are good by DanThe1Man · · Score: 1

      download it useing Bitorrent - Priceless

  19. No way I'm logging into the TV by (H)elix1 · · Score: 3, Insightful

    There is no way I'm logging into my DVR when I watch TV, but not sure how they would work the demographics without 'switching' roles. What my bride, child, and I watch are quite different. That said, can't think why I would ever actually watch a commercial just to rate it. Bad enough I can only 'fast forward' rather than jump ahead on my DirectTV DVR.

    1. Re:No way I'm logging into the TV by Brass+Cannon · · Score: 1

      I can think of one reason you might.

      What if they paid you a small fee when you watched and rated a commercial? With the rising cost of cabel TV, it might be worth your while to watch a few.

      The ad people get some good feedback on content as well as if you are interested and you earn credit toward your bill as well as better targeted ads.

      This is not much different from grocery stores paying you in the form of discounts for access to your purchasing history.

      Now put those two ideas together and you have a pretty powerful marketing tool.

    2. Re:No way I'm logging into the TV by Brass+Cannon · · Score: 1

      PS

      I bet they could make a pretty shrewed guess as to whom is watching a particular show if they know, in advance, who lives at your address. Which, of course, you would tell them as part of the program.

  20. now.. by thegoogler · · Score: 1, Insightful
    who's to say this wont be like clicking unsubscribe links in spam?

    you give the thumbs up to one marketer, and they just sell your information to tons of other ones?

    what guarantee do they provide that this is safe?

    1. Re:now.. by drxenos · · Score: 1

      Why did this get modded off topic? I think its quite relevant.

      --


      Anonymous Cowards suck.
  21. Step in the Right Direction by CleverNickedName · · Score: 2, Insightful

    We all want to see ads for products which appeal to us and the advertising industry spends billions each year trying to create ads for products which appeal to us. Yet, for some reason, the majority of ads just annoy us. Even ignoring those aimed at a different target, that's still a pretty hit-and-miss affair for something which should be an exact science by now.

    I'm all for anything which would improve the system and more direct feedback seems like a good idea.


    Advertising: The necessary, but evil grease which keep capitalism moving.

    --


    Unfortunately, I am not Wil Wheaton
  22. Does it ? by CmdrGravy · · Score: 1

    I thought it stood for "Moronic"

  23. great idea by mfloy · · Score: 4, Interesting

    I like this idea, and I think it could be used in other areas. What if users could use their remotes to review shows, much like how slashdot users moderate posts. For example, if you were watching an Episode of The Simpsons, and it wasn't as funny as usual, you could press a button to e-mail the creators "BELOW STANDARDS"...or if it was good "VERY FUNNY".

    1. Re:great idea by KD5YPT · · Score: 2, Interesting

      Hm... I think that would be a good idea. A better way to rate shows then the Nielson ratings (if they're still using that). That way, good shows won't be smacked.

      Of course, this could be open to abuse by a certain group.

      --
      In US, you can easily buy enough major firearms to wipe out your neighbourhood but a few little fireworks are banned.
    2. Re:great idea by mfloy · · Score: 1

      Oh definately, but they would of course have systems in place to deter abuse. They could actually use something similar to how Google checks to see if Adsense clicks aren't being inflated. Another market Google can conquer.

    3. Re:great idea by wild_berry · · Score: 1

      Meta-moderation's a real pain in the backside...

    4. Re:great idea by grassy_knoll · · Score: 1

      For example, if you were watching an Episode of The Simpsons, and it wasn't as funny as usual, you could press a button to e-mail the creators "BELOW STANDARDS"...or if it was good "VERY FUNNY".

      But where would the button be for WORST. EPISODE. EVER. ?

      [badum-ching]

  24. Coming next: by BaudKarma · · Score: 1

    Targeted commercials. Why not? Tivo already knows that you're interested in new cars and golf clubs and beer. It makes sense (and makes them more money) to show you more of those kind of ads then ads for stuff you're totally disinterested in.

    --
    It's the land of the brave, and the home of the free
    Where the less you know, the better off you'll be.
    1. Re:Coming next: by pocomoonshiine · · Score: 1

      In my experience TiVo fails miserably at knowing what you like / don't like, even in a single user scenario. Record a few episodes of Aqua Teen Hunger Force and it starts to think you're interested in every stupid kiddie cartoon there is. Record the Seven Samurai and it thinks you like kung-fu movies. Idiot box, indeed.
      Targeted commercials woud be even worse. People would start padding their to-do list to influence the way they get targeted. Ooh! My BMW ads are so much better than your Kia ads. .. ..
      I bought a TiVo to watch what I want, PERIOD. Soon it will be going in the trash.

    2. Re:Coming next: by unitron · · Score: 1
      "Soon it will be going in the trash."

      I'll give you ten bucks and shipping.

      (Assuming you're in the continental U.S.)

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

  25. Very good point. They should add a password. by Viewsonic · · Score: 1
    I dont think this will fly unless they have the owner of the Tivo select a password to use to subscribe to ads. That way outside forces cant sign you up for ads you dont want info for. Simply hitting one button to get more info that gives out your personal information would be a very very bad idea and very abusive.

    I am going to assume you can choose to disable this feature entirely?

  26. But... by hacker · · Score: 1

    My only question is... can you turn the Telescreen^WTiVo Screen volume all the way off? Or can you just turn it down?

    1. Re:But... by tomstdenis · · Score: 1

      No, but you can still hide in other rooms and talk quietly.

      Tom

      --
      Someday, I'll have a real sig.
    2. Re:But... by ZackSchil · · Score: 1

      The volume and mute buttons on a TiVo remote interface with the TV directly. So yes, if your TV has mute, so does your TiVo. Was there a joke in your post I missed? I thought that someone on slashdot of all places would know that TiVo is a set top box that can be turned off and muted.

    3. Re:But... by hacker · · Score: 1
      "Was there a joke in your post I missed? I thought that someone on slashdot of all places would know that TiVo is a set top box that can be turned off and muted."

      Yes, you missed the joke.

      The Telescreen in George Orwell's "1984" was a two-way flatpanel device that was installed in every home, used to broadcast propaganda for the current party in power, as well as watch every citizen, through the use of a two-way video camera. You could turn the sound down, but you could never turn it all the way off.

      Our current technology can easily implement this exact device.

      1. High-speed digital cable lines have enough power and throughput to allow a video camera installed behind the glass of the TV screen (like all ATM machines have now, with the video camera behind the glass of the monitor you interact with), broadcasting back images of the owner's home.
      2. With the Broadcast Flag, content providers can cause your television to ignore certain commands, like muting to 0% of volume. You might be allowed to go down to 5%, but you can never mute it all the way down.
      3. Also with the broadcast flag, they can enforce that you can't change the channel during commercials, or if you do, your television can be forced into Picture-in-Picture mode, with the other channel in the window but the commercial broadcast at full-screen size.
      4. With all analog signals being phased out in 2009, digital TV (DTV) will be "the norm", so this level of invasive technology is pushed even further forward.

      We're only a short hop away from this right now, and its scary to think that a smallish collaboration of vendors would be able to do this within weeks rather than years.

    4. Re:But... by tengwar · · Score: 1

      That would depend on your role in the Party.

  27. Terrible idea in the works. by pan0k · · Score: 1

    This is the stupidest idea in the world. That would mean that if you have a Tivo, don't invite or have the following people to come to your house.... 1. Baby. "Oooooo, Green thumb up button. Must press during commercial.... HEE HEE." 2. Kids. "Oh yeah, you don't raise my allowance, Take JUNK MAIL...." 3. Disgrunted neighbors and friends. "Oh yeah, you think you can get away with this, have some freebies in term of junk mail, unwanted phones and E-MAIL!!!!" 4. Pratical Jokers. "HA HA, JUNK MAIL!!!!" 5. Inquisitive minds. "Hmm, I wonder what this green thumb button do during the commercial?"

    1. Re:Terrible idea in the works. by KD5YPT · · Score: 1

      Actually there's several ways around these.

      1 and 5: Have a popup that reminds you that you're about to send personal info over, with cursor defaulted on No (advertiser won't want to waste money because you are not interested. And I think pissing off their customers is not a good idea).

      2, 3 and 4: Advertisers will check for addresses, and only send one to said address per commercial (meaning, no thirty brochure for a car you saw on TV).

      Also if you read the article, said info involves a brochure and not e-mail currently.

      --
      In US, you can easily buy enough major firearms to wipe out your neighbourhood but a few little fireworks are banned.
  28. DirecTV had this, and then got rid of it. by eberry · · Score: 2, Insightful

    When I got DirecTV some 4 or 5 years ago, it had this same function. When watching a commercial an graphic "I" would appear to mean that it's interactive. If you pressed the "I" button on the remote it would ask if you wanted more information mailed to you.

    Not every commercial had this mind you. In fact only one I know of, some SUV commercial did this.

    DirecTV has since got rid of it. They had a number of interactive features they since gotten rid of. I used to be able to enter a zip code and get weather. It would also store my favorite cities. One channel, Bloomberg maybe, let me store stock tickers, and it would display the current stock price. So much for interactive TV.

    What I really want is a way to vote on commercials. If I give it a thumbs down I don't want to see it again. Or better yet, let me subscribe to a show, for a small fee, and let me watch it commercial free. Stop rehashing the same bad ideas please.

    --
    Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa. Lois, this isn't my Batman glass. - Peter
  29. video on the web by Tibe · · Score: 1

    I am continually surprised to have never seen this implemented in online video.

    Videos such as the ones in the flashy new h.264 codec or others.
    Command N, Systm, Diggnation, Defcon, and Others.

    Titles, credits, links, etc. are all shown encoded into the video. There must be a better way. Flash encoded video may have an answer already but I have never seen it implemented. QuickTime may also have a solution but again I have never seen it.

    Has anyone done this? Is anyone pushing a standard? Fancy having a computer being interactive..

  30. Right by Safety+Cap · · Score: 4, Interesting
    After the series is over, people who have paid for half ofthe series should get a 25-30% discount on the boxed set ~.
    There's this thing that businesses do, called "make a profit." I think you're confusing "make a profit" with "be my friend" or "give me some cool stuff for free/at a discount."

    Please explain why you won't buy the season on DVD at full price. You're a loyal fan, are you not?

    Then, if they play their cards right, as a loyal fan I can buy the entire series on DVD for $25 including S&H since I already paid $40-$60 for the series.
    You don't think the "loyal fan[boys]" aren't already ready to give up their 85 bones for the season set? Sadly, they are, so your scheme to get your copy at a cheaper price won't hold water from a balance sheet standpoint.

    Let me ask you something: why not go in with two friends and swap the disks around your group? That way, you get 69% "off" and you get the use of the whole set.

    --
    Yeah, right.
    1. Re:Right by Paul+Carver · · Score: 1

      There's this thing that businesses do, called "make a profit." I think you're confusing "make a profit" with "be my friend" or "give me some cool stuff for free/at a discount."

      Please explain why you won't buy the season on DVD at full price. You're a loyal fan, are you not?


      Nope, I'm not a loyal fan. Maybe I'm not doing my duty, but I never signed a contract, so screw'em. I like many shows, but I don't feel any obligation to fill their coffers with my hard earned cash unless the cost falls within my target price range.

      Many's the time I've been in a Borders or Barnes and Noble and I've wandered over to the DVD TV shows section with the thought of buying a series I enjoyed that I haven't seen in a while. I very rarely complete the purchase, though. Once I see the price tag the momentary urge to re-watch that show I enjoyed fades.

      You're right that businesses are trying to "make a profit" but you've overlooked the fact that price influences demand and the highest price does not necessarily equal the highest profit. Perhaps I'm unique and nobody else ever gets the urge to buy a DVD then decides against it based on price. But if by chance I'm not unique, then there's a certain segment of the population that would be handing over money if and only if the producers can get the price into our "impulse buy" range.

      Whether or not we're a big enough group to justify winning us over is a question that neither you nor I can definitively answer.

    2. Re:Right by Twanfox · · Score: 1

      I have also done this, stopped to see how much a season of a show costs, only to try to regain my composure and not choke to death. There are quite a number of series that I would buy IF it were not so expensive.

      Frankly, I don't understand the problem. Did they not make sufficient money on the on-air viewing that they need to recoup all their costs on the DVD sales? Perhaps 'royalties' to the actors (or studios more likely) toned down a bit. I honestly don't see any reason why it should cost more than $75 for a season of a show gone past, with $60 definately being a 'why not get it now' price. As it is, they come off to me as greedy pigs, and frankly, I just don't need to support that.

  31. MTV, a Music Video Where??? by sir+lox+elroy · · Score: 1

    It's been years since Music Television played a decent amount of Music Videos. All they seem to do anymore are TV shows, no videos.

    --
    Kosh: "Understanding is a 3 edged sword, your side, their side, the Truth."
  32. Re:Taco watches MTV, eh? Figures. by JonasH · · Score: 3, Funny
    When you grow up, you realize that MTV actually sucks ass.

    I keep reading this and other comments like it and the sillyness of it keeps annoying me. When you grow up, you are no longer part of their target audience. Of course you'll think it "sucks ass" then, but it's not really the fault of anyone. Just stop watching it and quit whining.
  33. Opt out of adverts by gilesjuk · · Score: 1

    Surely it would be good if you could opt out of adverts entirely by paying more. Since the only reason TV companies use advertising is to boost revenue.

    1. Re:Opt out of adverts by doughrama · · Score: 1

      Yeah that's a great idea. It used to be called cable.

  34. Tivo+Goolge? I'd love to see that!! :) by cdtoad · · Score: 1

    The best thing that could happen to Tivo is for it to be bought by a larger company looking to get into the media business. Current giants won't touch it for fear of their advertising base running to the hills, however, Google has made many advances in online media delivery and why not take the next step. Tivo+Google could be the content on deman dream that the business press has been waxing about for years. Google's most recent push to break into the media market is their big broadband initiative which they see as the only way to deliver content to users. Hooking up with Tivo could mean many things to the end user the least of which is the ability to search for content on Google and watch in on your Tivo after it's downloaded though Google's pipes. I'd love to see that! I'd personally love to see Tivo open it's self up to programmers so we can put content into Tivo instead of just taking it out.

    --
    when they ban enctryption only criminals wi$21*J *#JF$%!@#$':
  35. You know what is going to happen... by rben · · Score: 1

    The kids will click on the button whenever they see a new toy advertised and the smartass babysitter will send your personal information to all the adult diaper commercials on late night television.

    I'll stick with MythTV, thanks, and have all my commercials clipped out.

    --

    -All that is gold does not glitter - Tolkien
    www.ra

  36. MTV plays videos? by bano · · Score: 1

    Not for the past 10 years.
    Hell even mtv2 the station that they dedicated to playing only music barely plays videos anymore.

  37. What does the M stand for? by FullCircle · · Score: 1

    I understand the TV part...

    --
    If tyranny and oppression come to this land, it will be in the guise of fighting a foreign enemy. - James Madison
    1. Re:What does the M stand for? by phillymjs · · Score: 1

      These days, "Marketing," "Mindless" or "Moronic."

    2. Re:What does the M stand for? by unitron · · Score: 1

      You mean you've never heard of eMpTyV?

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

  38. Slippery slope... by Leadhyena · · Score: 1
    Just watch. In their next iteration, it'll send your consumer information to the advertiser automatically! You won't even have to press a button. How convenient will that be?

    Seriously, folks. Those of you who think this is a good idea aren't thinking about how badly this whole system can be abused.

  39. Glad I locked mine by Generic+Guy · · Score: 1

    Just further proof in TiVo's recent moves to subsidise your subscription with payola from advertisers. This along with the 'yellow-star' ads, the in-the-middle- of-your-menu promotions, and the pop-ups during fast-forward, not to mention the DRM encryption and extremely lackluster TiVo-to-Go "feature" which is a joke. Really, they ought to start making the machines free, since they're running full-steam ahead into the arms of marketing. It's too pricey for as far down the slippery slope they've fallen.

    As a long-time TiVo subscriber, this trend has me disturbed. To the point I learned to hack my box, blocked the ads, and lock it at v.4.02 software.

    --
    { - Generic Guy - }
  40. Re:Tivo+Goolge? I'd love to see that!! :) by cdtoad · · Score: 1

    by programmer I mean media programmer not coder. Let the people be the broadcasters.

    --
    when they ban enctryption only criminals wi$21*J *#JF$%!@#$':
  41. This isn't new by Otto · · Score: 4, Informative

    Despite what TFA says, Tivo has had this for ages, it's not new. What the article is talking about is "enhanced showcases", and it's where you can see a "Press Thumbs Up For More" icon during an advertisement.

    Pressing thumbs up pauses the material and takes you to a special showcase where they can have an extended video segment or pages of text or, yes, a "Please send me more info" screen where you can have them send more info.

    Chevy did a big promotion a while back using this, and most of the Chevy commercials you saw on the screen took you to this showcase. There was a video of various cars doing speedway tests or something, and selecting the more info thing got them to mail you a packet of material. You could even request to have a dealer call you, which I did not try.

    Some of the showcase material is quite cool, other times it's not as cool. Regardless, you don't have to see the ad to see the material, these extended showcases are shown on the normal "Showcases" screen as well. There's usually one or two available at any given time.

    --
    - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
  42. Half of a good idea by Merlin_80000 · · Score: 1

    I like this idea, it's slightly more direct than what's being done now, although I'd like to see it taken a step further. I'd like to see a list of sponsers/ads during a show that I can not only request more info on, but order. This is particularly useful for DIY/Home improvement shows. Also for shows like Extreme Makeover: Home Edition where the show you're watching is actually a factor in your motivation for endorsing the show's sponsors.

    --
    Please keep in my that my ADHD keeps me a little scatter brained and I sometimes can't focus long enough to
  43. What if Ads were tailered to you by spicydragonz · · Score: 1
    On the surface this might seem like a good idea. why should a house of 20 year old men see Ads for tampons and the like? However, just imagine the embaressment when those same 20 year old men's girlfriends or parents come to visit and watch TV and see ad after Ad for Pron, beer and computer games.

    Or imagine the racial profiling incidents. Even if a minority group just loves to drink grape soda would it make it ok to profile all races and target them?

    Could lead to some interesting results:

    http://andrewteman.org/blog/index.php?p=39

    McDonalds I'd Hit That
  44. MTV... by jnievele · · Score: 1

    >Now if only MTV would use the same thing to email >me song info for videos I like instead of covering >the screen in tacky text.

    But they do that! Just send an SMS to the number shown on the screen during the music, with the text they tell you, and you'll receive all you never really wanted ;-)

  45. Good ads by dmurray14 · · Score: 1

    Here's an idea, instead of spending money trying to break through to all different kind of markets or advertising in stupid ways, put it towards making a good, funny commercial. There are a few commercials recently that are actually enjoyable to watch, and I will actually REWIND to see them! Yes, a commercial! (The DirecTV Sunday Ticket commercial comes to mind, a good one).

  46. Hello! by minus_273 · · Score: 1

    MTV has videos? what world are you living in?

    --
    The war with islam is a war on the beast
    The war on terror is a war for peace
  47. MTV? Play videos? by Guysmiley777 · · Score: 1

    Surely you must be mistaken. There hasn't been a video seen on MTV for years. They need the air-time for "Real World vs Road Rules XXVII" and "Look, Ashton Kutcher is an A**"

    --
    Coding with assembly is like playing with Legos. Coding an application in assembly is like building a car with Legos.
  48. Videos??? by Goo.cc · · Score: 1

    "Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text. "

    MTV? Play videos? Surely you jest?

  49. What if I hit thumbs down? by Quiet_Desperation · · Score: 1

    Will it deliver an electric shock to the commercial director who somehow managed to distill the essence of the concept of "annoying" and reform it into the shape of a television advert?

  50. Starship Troopers, anyone? by Altanar · · Score: 3, Interesting

    Anyone else immediately think of those Starship Trooper commercials? "Would you like to know more?"

  51. What you say? by TripleE78 · · Score: 1

    >>Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.

    MTV plays videos?!

    Surely you jest. I remember videos on MTV from my youth, but now I'm pretty sure it's all reality shows.

    ~EEE~

  52. Capture by HTH+NE1 · · Score: 2, Interesting

    Actually, I will occasionally analog-capture a commercial from the TiVo to my computer if it is particularly good. Or laughably bad. The last one I did was the GE "green/seafoam shirt".

    But from my past experience, these interactive features throw a graphic up on the screen. You can clear it (at times only temporarily) from the screen with the Clear button, but the capture is already marred by then. But so far ads that have done this haven't been worth keeping.

    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
    1. Re:Capture by enrico_suave · · Score: 1

      "But from my past experience, these interactive features throw a graphic up on the screen. You can clear it (at times only temporarily) from the screen with the Clear button, but the capture is already marred by then. But so far ads that have done this haven't been worth keeping."

      I'm 90% sure the "graphic" is an overlay that is NOT part of the actual recording/encoding. The recording will probably have the same "meta data" that will upon replaying initiate the same overlay if you watch it on the Tivo again. I wonder what happens if you were to view some of those files offline on your PC via tivo2go (drm be damned!).

      e.

      --
      Build Your Own PVR/HTPC news, reviews, &
    2. Re:Capture by HTH+NE1 · · Score: 1

      I'm 90% sure the "graphic" is an overlay that is NOT part of the actual recording/encoding.

      I'm 100% certain that is the case. The only ways I know to prevent it are to wait for the corresponding showcase data to expire or record a different airing with the VBI data blanked out. Though I haven't checked to see if "Save to VCR" playback displays it....

      Someone else probably knows how to do it with a series of hacks.

      --
      Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  53. Re:MTV plays videos? by DoddyUK · · Score: 2, Interesting

    Different story over here in Britain. MTV has no music videos (Apart from on TRL), but we have a whole crapload of other MTV channels to make up for it, like MTV Hits for pop, MTV2 which plays rock videos almost all day, MTV Base, MTV Dance and so on. Glad to see we Brits get it better for once :)

    --
    Some think the Internet is a bad thing. I just think that AOL is a bad thing.
  54. I thought the point was to get rid..... by Knertified · · Score: 1

    I thought the point was to get rid of advertisements in our email? no?

  55. Re:"favorite commercial" by RamboIII · · Score: 1

    heh, I'm getting married in March of next year.

    Good eye.

    --
    Time is comparison of movement to other movement.
  56. Enable 30-second skip by tag · · Score: 3, Informative

    Select-Play-Select-3-0-Select

    1. Re:Enable 30-second skip by TopShelf · · Score: 1

      Make sure when you do this that you're watching a recorded show, instead of live TV. Otherwise it won't take...

      --
      Stop by my site where I write about ERP systems & more
  57. So True! by Firethorn · · Score: 1

    Could be worse, too. I was given some money and a boxtop, and told to bike down to the store to get it. Oh, and you can rent a movie too.

    Look at it this way. It tends to indicate that you're at least getting some.

    --
    I don't read AC A human right
    1. Re:So True! by Kombat · · Score: 1

      Look at it this way. It tends to indicate that you're at least getting some.

      Not for the next couple of days, it doesn't.

      --
      Like woodworking? Build your own picture frames.
    2. Re:So True! by Shakrai · · Score: 1

      Not for the next couple of days, it doesn't.

      Speak for yourself. A lot of women (my girlfriend included) tend to get really horny during that time of the month.

      Of course given that this is Slashdot I'm sure I won't be taken at my word -- but it's true. If you doubt me be a geek about it and research it on Google ;)

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    3. Re:So True! by MrResistor · · Score: 2, Funny

      When they're younger, yes.

      As they get older, they tend to find the thought disgusting.

      There are a lot of other things they stop doing as they get older, too.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
  58. I want my MTV by Baloo+Ursidae · · Score: 1
    Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.

    Now if only MTV played videos...

    --
    Help us build a better map!
  59. Wink! by not_anne · · Score: 1

    Wink! (now "OpenTV") has been doing this for years on cable and satellite. I worked as a customer service loon for Wink! from 2000-2002. You would click on Wink!-enabled ads and get free stuff or coupons in the mail, etc. They even had contests for who could click on the most Wink!-enabled ads in a month.

    http://www.business.com/directory/media_and_entert ainment/television/digital_tv/interactive/wink_com munications/profile/

    http://www.wink.com/

    As an aside, we had one old lady constantly calling us who religiously watched for Wink! ad content (which was only on specific channels) so she could get free stuff. She would call us when her cable went out (which was often), because when we sent a ticket to her provider to check for Wink! service outage, she would get her cable service back on faster than if she called her provider herself. Fun times.

    --
    My comments here are my own; I do not speak for my employer.
  60. File under "Hole in the head, need this like a" by angusmci · · Score: 2, Insightful

    Entertaining for a moment the fiction that, in some parallel universe, I might actually want TV advertisers to have my contact details, I can still see some major problems with this.

    The Yahoo! article speaks about sending your 'contact details' to an advertiser: the Slashdot poster interprets this as meaning 'email address'. The question is, "which email address?". I currently only use tagged disposable addresses (of the kind supported by SneakEmail, for instance) for communication with companies. This allows me to dump them if the company sells them on or won't take 'unsubscribe' for an answer. It also fingers the culprit if the address does get abused. So I'd like my hypothetical TiVo to let me specify the address that I want to send to each advertiser.

    But if I can do that, then that opens the door to all kinds of abuse. Think of the fun I could have by entering the address of the person who last flamed me on Usenet and then spending the evening clicking through ads on the crappiest channel I can find. So my guess is that if TiVo supports sending email addresses, it will only send the user's address as registered with TiVo, making it impossible to figure out exactly which piece of sneaking mainsleaze scum sold that address to every mailing list company on the planet (and meaning that when I'm eventually forced to abandon that address, I lose contact with all the advertisers I did want to hear from).

    This is part of a larger question: which information will it send to advertisers. My guess is that it would send a complete 'packet', including phone, physical address and email. What if I want an advertiser to email me, but not to phone me? Or if I want them to send their brochures to my house (at some measurable cost to them) but not spam my inbox (at negligible cost) four times a week? I'd hope there'd be some way of releasing information selectively, but I wouldn't be surprised if there wasn't.

    If I owned a TiVo the first thing I'd do would be to disable this feature, and the second thing I'd do would be to enter garbage data in all the fields I could, just in case.

  61. Sky by Sidane · · Score: 1
    Sky Digital TV in the UK have this system in place already. On a number of ads you see a prompt to press the red button for "More Info" or "Order Brochure" in the top right corner.

    Some of the extra interactive features on ads are actually very good. One example was the BMW 1 Series ad with the horses and turtles. The extra features allowed you to watch a couple of videos of how it was made.

    I was looking everywhere for info on the song used in that ad and found it in the interactive extras. Prodigy - "You'll Be Under My Wheels" for the record! :-)

    If done right, this kind of interactive ad can be very cool and very effective.

  62. Re:Australia's had this for a few months by kramgr · · Score: 1

    How about that asshole who sits in the next cubicle, the one who wears too much perfume, talks too loud and often, and sings? Can I type in HIS email address?

  63. OMGWTFBBQ videos on MTV? roflcopter!!!11`` by Dachannien · · Score: 1
    I figured since I'm the fifty billionth person in this thread to independently come up with the witty observation that they don't show videos on MTV, I should come up with an even wittier subject line.

    But my observation is actually not about MTV, because they actually do show videos on MTV2.

    On top of these videos, though, they plaster the following:
    • A gigantic number in the upper left corner indicating what rank the video is in whatever countdown they're currently doing.
    • A gigantic scrolling logo in the upper right indicating what countdown it is.
    • A gigantic two-headed dog logo in the lower right corner to remind you that you're watching MTV2.
    And then you'd think that, with the lower left corner free, they could put any remaining helpful information there, right? Bahahaha. You wish. Instead, about halfway through each video, they plaster a huge yellow bar with text indicating the show you're watching: "You're watching Tuesday Huge Fucking Video Overlays 3.0 on MTV2."

    And then at the end of the video, they plaster the song title/group/video director/etc. in similar bars in the middle of the screen. This happens roughly a minute before the actual end of the video, because 30 seconds before the end of the video, they cut away to ten minutes of commercials.

  64. I've often wondered by phorm · · Score: 1

    If you're associated an ad with a feeling of annoyance or disgust, how effective is it?

    I've found plenty of ads that annoy me, and whenever I pas by the store I think "annoying f***ers, ain't gonna see me in your store" and hit the competitors if they are any better.

  65. Aww man! by ebvwfbw · · Score: 1

    Darn it, your ruining some perfectly good fun. Poor sucker could start getting mail for Enzyte, Ladies home journal, Rosey O'Donnel show and so on. He would wonder how the heck he got on all of these opt-in lists! Maybe throw in some mail for Barney, would have to time it right though. Imagine subscribing a guy to the wrong political party's e-mail!

  66. Loyalty and repeat sales by phorm · · Score: 1

    Maybe because, "make-a-profit" goes right with "have a gimmick that attracts more sales" or "keep people happy/interested and continue to sell more to them in the future"

    The mentioned method isn't all that bad, as the company then has a projected amount of sales before releasing a box-set. From that they could calculate how many units the need to produce and probably save money there...

  67. Re:Taco watches MTV, eh? Figures. by Nodar · · Score: 1

    Yes, however, i'm no longer in Nick's "target audience" but I wouldn't say anything negative about it. Simply that the shows aren't meant for me, whereas, the shows on MTV... well, they SUCK!

    --
    Don't Blame me if I seem bitter, I'm at work, and the TV only plays soap operas.
  68. Does advertising really work anymore? by notbob · · Score: 1, Interesting

    Lets be honest, how do we find 99.9% of our products?

    We search for what we want or we stumble upon it in a store.

    Rarely does a TV commercial catch me or a google adwords ad.

    Oh and google adwords is evil! We signed up to advertise our site
    http://www.pass--drug--test.com/

    And it didn't meet content guidelines for adwords, so not just saying no to adwords, they ripped us out of google completely including the google directory when all we wanted to do was advertise and we'd gotten half our hits from google for last several years.

    Some pay back for trying to give them money on to advertise on how to pass a drug test.

    1. Re:Does advertising really work anymore? by RvLeshrac · · Score: 1

      Looks like you're in Google to me. There are 30 million sites with the exact same subject matter, unless you're google bombing, chances are you won't be the first result.

      Not to http://www.passdrugtest.com/ mention that it would http://www.passadrugtest.com/ probably help if you picked a http://www.passyourdrugtest.com/ unique domain.

      --
      This signature does not exist. It has never existed. It is all a figment of your imagination.
  69. Never forget: you are a CONSUMER by wowbagger · · Score: 1
    When dealing with advertisers, never forget this one thing:
    To advertisers, you are not a customer, a potential customer, or even a person: you are a consumer.


    To an advertiser, a consumer is not a person: a consumer is a pair of eyeballs and ears to hear ads, a gullet to consume product, and an anus that craps cash.

    You may notice the absence of a brain, taste, or discernment in that description.

    You are not the customer for the media companies. You never were. You don't pay them squat. You may think you are paying a lot for that latest DVD or CD, but that is just gravy to the media companies - their real customers are the advertisers - advertisers pay the bulk of the money to the media companies.

    So guess how the media companies view you - just like the advertisers.

    And Tivo, DirecTV, and other distribution channels are the media companies bitches - if the media companies choose to do so, they can pull their content off those distributors and kill them.

    So guess how Tivo et. al. view you.
  70. Who, Me? by Doc+Ruby · · Score: 1

    How come we can talk about this feature in TiVo, but we don't even have it in Firefox? Why do I have to type my personal/financial/postal info into every vendor/subscription/membership form? Why can't I store a few standard "profile" sets once in my desktop, which can be autopopulated into a form requesting that info by name, if I press the button that says so? It could be a security risk, but not so much if the population is executed as IPC with a separate program that requires its button actually pushed. While the browser (or other network app) makes the request according to a small, targeted API, which logs all accesses, crypto signed with their identity via their SSL server certificate. If the "identity app" issued a one-time password for every membership or payment, abuse by recirculating the access info could be tracked to whoever originally got the info.

    Practically all of this can be automated, leaving just the creation of the client-side profiles, and the "OK/Cancel/Report" button press when asked for the info. The amount of time saved by automation will dwarf the development time within days or months of deployment. Where is the easy way?

    --

    --
    make install -not war

    1. Re:Who, Me? by unitron · · Score: 1
      "Why do I have to type my personal/financial/postal info into every vendor/subscription/membership form?"

      To give you a chance to cool off and come to your senses before you give them that info?

      Seriously though, Firefox already remembers stuff I don't want it to.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    2. Re:Who, Me? by Doc+Ruby · · Score: 1

      Oh, yeah, that's what I need to cool off: a computer that makes me type the same crap over and over and over again for decades. The people who can't control their buying, and need stupider software to do that for them, are the ones buying stupid software. We need to break that endless cycle. Because I use computers to amplify my brain, not beat it into submission.

      Now, if you've got a problem with Firefox remembering stuff you don't want it to, and can't make it forget or keep its mouth shut, that's just because it's doing it wrong. Of course we need to be able to control what and to whom it's blabbing, as I pointed out in my post. That's just more of amplifying my brain, rather than beating it, or distorting it.

      --

      --
      make install -not war

  71. Now for the open source version by Animats · · Score: 2, Interesting
    Now we need an open source, peer to peer replacement for Tivo. When you see a commercial, you push the "commercial" button to skip it. This uploads the info that the current content is a commercial. In a few seconds, there's a consensus that there's a commercial on, that info is both sent out and stored, and the commercial is skipped on everyone's system, now and forever.

    "Thumbs up" and "Thumbs down" info can also be aggregated, to provide ratings others can use. This drives a blog system, so you can go on and discuss what's good and what sucked. That's also useful as a way to make consensus corrections to the TV schedule, since the free sources of that info can be a little off.

    The fastest and most accurate commercial-button pushers get listed on a web site as high scorers.

    1. Re:Now for the open source version by swiftstream · · Score: 1

      And, of course, the advertisers are not going to throw a fit and have one of their pet congressmen outlaw it with a bill to Protect The Children! (TM).

      --
      Be a PATRIOT--because the only thing we have to fear is the lack thereof.
  72. not a bad thing ( but I bet they screw it up ) by enrico_suave · · Score: 1

    I don't really look at it as a bad thing. It's really part of the next step/evolution for TiVo to be an interactive platform. Think amazon.com meets sitcom.

    I have a series 2 tivo currently in the rotation and will see if I was one of the "lucky" ones.

    There's previously had this functionality where you'd give the thumbs up during certain commercials and then it would take you to another screen where you could request additional information. Unfortunately the turn around time was pretty pathetic... 6 months later I received my glossy print mailer about the new line of Chevrolet Corvettes. That didn't feel quite as interactive or immediate to me.

    I see potential and value possible with something like this, but probably not in the form it'll take initially. All I have to say is if I get another Tivo software update and if it makes my interface any more sluggish than it already is i'm canceling my service and promoting the BeyondTV box to the digital cable (currently recording two analog cable sources).

    So in short, I'll wait and see and not give the knee jerk "OMG Tivo fux0ring with ads again" response and hope for the best.

    --
    Build Your Own PVR/HTPC news, reviews, &
  73. TV show of commercials voted on by users by Quevar · · Score: 1
    I would like a TV show composed of the best commercials of the week/month (without some stupid commentator). Use TiVo to vote on them through the week and during the show - I bet a lot of people would probably watch it.

    I don't mind commercials - some of them are fun. There are definitely some really stupid ones and they all tend to get pretty repetitive. But, with a show of the user selected best and most recent commercials, it would constantly be changing.

  74. They've been doing this for a long time.. by netmask · · Score: 1


    I'm not exactly sure how this is news. They implemented this in limited fashion last year. I made the horrible mistake of hitting 'thumbs up' on some American car commercial. Six weeks later, I got a huge package at my mailbox with a ton of spam, brochures, and a dvd of the vehicle that had been on TV and the information for my local dealership.

    The hardest part was getting OFF Of that spam list from that dealer. I called the car company, and they had no idea how I got onto any of their lists and didn't show me in their spam list. It was apparently only sent to the local dealership.

    Either way, once you opt-in, there is no easy way to opt-out. Asking for 'more information' will get you a continued amount of information.

  75. Not quite there by sharkey · · Score: 1

    Let me know when TiVo will let me stab the advertiser in the face using the remote, then I'll be interested.

    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  76. cuecat:: by enrico_suave · · Score: 1

    I think I used a cuecat to scan a barcode on a TV once... (I'm kidding... but they did have this thing where via an rca audio cable "blip" during commercials you could tie it to their software to automagically pull up a web page! wowzers!)

    *sigh*

    --
    Build Your Own PVR/HTPC news, reviews, &
  77. Sounds like Starship Troopers by Seek_1 · · Score: 1
  78. Just another good reason by Nom+du+Keyboard · · Score: 1
    Just another good reason not to buy a TiVo. It's Opt-In now, but given their record of forcing you to watch the commercial in the first place -- and that the companies behind it are the some of same ones who sued Replay TV -- how long before it becomes Opt-Out. Press thumbs down while the commercial is playing or they will send you e-mail.

    I will not willingly buy a product that is doing everything they can to make you watch commercials. Fortunately my DVR provided by Dish Network has the 30-second skip standard. No special enabling key sequences required.

    I hope TiVo dies from their catering to the content providers, and is replaced by something more consumer friendly!

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  79. The First Salvo by cjsnell · · Score: 1


    I give that "Can you hear me now?" guy's career about 5 more minutes after they roll out this feature.

    Not that he cares. He's probably loaded by now. Doesn't he remind you of a marketing department guy from the dotcon days? They really should put him on a Razor scooter. He could cover more ground that way.

    1. Re:The First Salvo by desenz · · Score: 1

      You have no idea... I work for a certain nation wide verizon retailer, and CYHMN guy was present at a meeting. Appearantly, its in his contract that he is not required to appear on stage. So, the extent of his presence at the meeting was walking down the aisle, to spout his catch phrase then leaving. He was paid handsomely.

  80. Read slashdot's QOTD by kernelfoobar · · Score: 1

    QOTD could no be more of a 'coincidence':

    You can tell the ideals of a nation by its advertisements. -- Norman Douglas

    --
    Here we go again!
  81. Re:Taco watches MTV, eh? Figures. by phreakhead · · Score: 1

    That's not true. Just because I grew out of the target audience age range doesn't mean the quality of MTV hasn't been decreasing all that time.

    They used to show music videos and have shows about music on MTV. Now they have Carson Daily showing 30-second blips of rap videos in between all the commercials, and lame reality TV shows that are really just an excuse to show as much scandalous skin as possible. That's why they invented MTV2: to move all the music parts of MTV over to make room for the current wave of crap they're showing the kids.

  82. Clarification (Re:I'd like another button..) by MrResistor · · Score: 1

    "Event" in this context refers to any on-air event, more specifically the actual act of switching to a different video source, such as when a program goes to a commercial break.

    The switch could be to a program, a commercial (including those run over the end credits of a show), or even those 2 second "You're watching KSUX" blurbs they play. It gets logged, and then compared to the list of timeslots advertisers have paid for, and that lets the station prove the service was rendered and thus they are owed money. (That part is called "reconciliation")

    I'm not making up definitions to support my arguements, these are the industry terms as I've learned them.

    --
    Under capitalism man exploits man. Under communism it's the other way around.
  83. Tivo's choice of movies by ATMosby · · Score: 1

    Funny you should mention this. My Tivo occasionally goes insane. Generally it happens after my girlfriend watches lots of the stuff she likes to see.

    The last time it happened, Tivo declared that I had to watch The Gnome Mobile.

    Tivo would capture it.

    I would delete it, and mark it with three thumbs down.

    Tivo would capture it.

    I would delete it.

    Tivo would capture it it five time slots, overwritting my scheduled shows.

    I would delete all of them.

    This continued until I finally gave in and watched The Gnome Mobile. Tivo was happy, and it stopped recording that movie for me.

    Now if that was something that happened once, or even twice, it wouldn't be a big deal; however, this happens about once every 6 months or so. I've learned just to give in and watch whatever master Tivo has chosen for me.

    Oh, yeah, it is an old Series I Tivo that has been upgraded from 15 GB of storage. That should tell you about how long this has been going on!

    AT

  84. Re:Taco watches MTV, eh? Figures. by centipetalforce · · Score: 1

    It's true we're no longer their demographic but what does that say about their targets? I don't like the state our culture and society is in when they are the ones DEFINING what that preteen crowd wears, watches,acts, and even thinks.

  85. MTV by xinn · · Score: 1

    I just want a button that makes MTV play music videos again.
    'Ipod killed the video star'

    --
    These are not the .sigs you are looking for. He can go about his business. Move along.
  86. I care more about thumbs down than thumbs up by timothy · · Score: 1

    I don't want to have to say "Oh, I want to see commercials about new coffee makers from Sweden!" because I don't know that I do or don't.

    What I want is more of a heirarchical list of categories to which I can say *NO*.

    Ads for medicines, generally, I could do without, especially ones which relieve symptoms I am anatomically incapable of experiencing (several obvious choices), or about which I don't care enough to pay for medicine (toenail fungus is tragic?). Ads for cars (until / unless I'm shopping for a new one), I don't need. Etc.

    timothy

    --
    jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
  87. Wait a minute! by bigt_littleodd · · Score: 1
    "Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text."

    MTV plays music videos? Which 3 1/2 minutes of the day do they do that? Please let me know so I can TiVo it.

    --
    Let's play Four Horsemen of the Apocalypse. I'll be Pestilence.
  88. question by fpp666 · · Score: 1

    tivo is a few decades away from coming to argentina, but i wonder if it comes with a "thumbs down" button aswell... Cheers

    ^_RaMoN_^