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Would You Like Some Fries With That Download?

vodkamattvt writes The New York Times is reporting that the Walt Disney Company is hoping to replace happy meal toys with portable media players that could hold Disney movies, music, games, or photos. From the article: "The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media player and an electronic code that authorizes a partial download of a movie, video or other media file, which can be downloaded while in the restaurant, according to a United States Patent and Trademark Office application filed by Disney. Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game."

241 comments

  1. Obese! by holzp · · Score: 5, Funny

    The two causes of extreme obesity, finally togeather at last!

    1. Re:Obese! by PokerAndroid · · Score: 1
      LOL!!!!,

      Maybe they should counter the effects w/ a free cigarette instead.

  2. Neat item- ought to be hackable by Marxist+Hacker+42 · · Score: 5, Interesting

    And hundreds of geeks start ordering happy meals- not for the meal, but for the WiFi media player, which will soon be hacked to refer to any arbitrary URI, and creative commons content.

    --
    SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    1. Re:Neat item- ought to be hackable by garcia · · Score: 1

      Only if those working at the fast food outlets hacked them PRIOR to putting them in the kids' meals and included: this song as the only thing on there.

    2. Re:Neat item- ought to be hackable by Marxist+Hacker+42 · · Score: 2, Funny

      I wish the workers in my local McD's were that intelligent. Most of them say "Welcum to Madonna's" and stare at me blankly when I request a Wifi code with my extra-value meal....

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    3. Re:Neat item- ought to be hackable by gstoddart · · Score: 1
      I wish the workers in my local McD's were that intelligent. Most of them say "Welcum to Madonna's" and stare at me blankly when I request a Wifi code with my extra-value meal....

      Dude, there's wireless involved, it's now the Xtreme-value meal. :-P
      --
      Lost at C:>. Found at C.
  3. Isn't there prior art? by planetoid · · Score: 4, Interesting

    Aren't "partial downloads" prior art as far back as, oh, the era of the floppy disk? Back when warez wasn't distributed as ISOs but as dozens or hundreds of 1.44MB fragmented compressed files? I even remember downloading Slackware like that back in 1994/1995. What exactly is "new" about this to warrant a patent?

    --
    Slashdot requires you to wait longer between hitting 'reply' and submitting a comment.
    1. Re:Isn't there prior art? by jd142 · · Score: 1

      It depends on whether or not the partial file is usable or not. It would be every different if you got 10 viewable minutes of a movie each visit and after 9 visits you'd have accumulated the whole movie. Or as part of a promotion to keep people coming back over a period of time, do it like they do limited edition toys: a different part each week to keep customers coming back each week.

      Visit McDonalds once a week for 2 months and you'll get the whole movie viewable at once. Miss a week and you'll have to view each part individually and miss the middle part.

      Or get a different level of a game each week so that you have to keep coming back to level up. First you beat the level, then you have to go to McD's to get the next level.

      Plus this is for a complete business process, which would be different than merely file spanning.

    2. Re:Isn't there prior art? by naelurec · · Score: 1

      Yah.. but like the dot com era when patents were assigned for "prior art .. on the Internet!" we now have "prior art .. with fries!"

    3. Re:Isn't there prior art? by JPriest · · Score: 1

      The idea as a whole is new, but the individual parts taken separately might not be. A toaster uses energy from friction created by passing electrons through metal, and so does a light bulb, but one wouldn't necessarily be prior art for the other. The HEMI isn't the first gasoline powered combustion engine, but that does not mean it isn't unique enough to have a patent.

      --
      Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
    4. Re:Isn't there prior art? by geobeck · · Score: 1

      You're talking about the US Patent Office here. You could probably patent cheese if you filled out the paperwork correctly.

      --
      Find environmentally and socially responsible products on http://buy-right.net
    5. Re:Isn't there prior art? by Zordak · · Score: 1
      Every time there is a story about a patent, it is inevitable that somebody cries "prior art" because they saw some element of the patent in some totally different context 20 years ago. The people who do this generally have no idea how the patent system works. Yes, serialized content is well known. Fast food is well known. That does not mean that the combination of serialized content and fast food is not patentable. I know you're thinking, "I could have come up with that if I thought about it," but you didn't, did you? Nor did Paramount or Fox, both of which had a lot to gain by coming up with this idea and patenting it. Somebody at Disney thought of doing this and reduced it to practice, presumably before anybody else. If you have a better definition of novelty that can be applied in a fair and uniform system, I'd like to hear it. So far I haven't. Just a lot of grousing about the way the system is.

      Now, I'm not saying that all patents are valid or even that this one necessarily is (I am not well versed in the fast food arts). Clearly, some patents are invalid. There are proceedings in the USPTO and in the courts that make those decisions quite regularly. But the fact that the combination of two existing elements appears obvious to you after somebody else put them together doesn't mean a lot. If it did, then no artificial chemical compound would be patentable, since they're all composed of well-known naturally occuring elements. The system is NOT designed to protect only major, earth-shattering breakthroughs. Most breakthroughs are a culmination of many, many incremental improvements. For example, the Pentium IV with HT is a major improvement over the 8085, but it didn't happen all at once. Most inventions don't. So maybe this is a silly plan, maybe it isn't. Maybe it will work, maybe it won't. But can anybody point out why this specifically is less valid than any other business method patent?

      --

      Today's Sesame Street was brought to you by the number e.
  4. Evil. Evil. Evil. by LoaTao · · Score: 1

    First Times Square...now this!

    --
    The smartest man in the whole, wide world really don't know that much. - Mose Allison
    1. Re:Evil. Evil. Evil. by Anonymous Coward · · Score: 0

      Evil. With this and the self destructing files mentioned earlier... This shit is dangerous! :)

  5. Hack 'em! by drewzhrodague · · Score: 2, Informative

    Just like all of these devices, from CueCats to disposable DV recorders, will be hacked. Bring 'em on!

    --
    Zhrodague.net - I do projects and stuff too.
    1. Re:Hack 'em! by Anonymous Coward · · Score: 0

      Hack it so that only one person has to download the piece in the store, then they make a McBit Torrent...

  6. Types of movies by ShaggyB · · Score: 5, Funny

    Mabey they could earn workout videos as downloads. If they have to visit a fast food joint 20 times to get the video, then they could watch their video to lose the calories they just racked up!

    1. Re:Types of movies by CagedBear · · Score: 4, Funny

      I was thinking vouchers for heart bypass surgery. In 15 second increments.

    2. Re:Types of movies by cyber0ne · · Score: 2, Insightful

      they could watch their video to lose the calories

      I'm afraid a little more effort than that will be required. Therein lies the problem, sadly. Everyone already knows how to exercise (running, biking, swimming, etc.) but they just don't care enough to do it.

      --
      http://publicvoidlife.blogspot.com
  7. I can well imagine it... by mrRay720 · · Score: 1

    "I'm off to McDonalds to get a bit of Bambi" ....IN A PIE! HAHAHAHAHA!

  8. I hope the first downloadable move is by chunews · · Score: 5, Funny

    "Supersize me"

    1. Re:I hope the first downloadable move is by Fnord666 · · Score: 1

      I'm sure some enterprising individual will make sure that it is.

      --
      'The tyrant will always find pretext for his tyranny.' - Aesop's Fables
  9. How long until by spectrum · · Score: 5, Funny

    Someone gets Linux on these things and creates the first McBeowulf?

    --
    dave.
    1. Re:How long until by TheRealMindChild · · Score: 1

      Bah. McOpenSSI would definitely taste better...

      --

      "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
    2. Re:How long until by chris_eineke · · Score: 1

      I'll have a MacOpen with sauce, please.

      --
      "All you have to do is be fragile and grateful. So stay the underdog." Chuck Palahniuk, Choke
  10. does it come with nutrition splash screens? by passingNotes.com · · Score: 4, Interesting

    honestly, this kinda crap makes me ill...after hearing more about the mcdonald's and nintendo wifi deal i was already kinda getting heebie jeebies...but this new idea, fast food as a conduit for media distribution - that really is an affront to mankind (uh, okay, that's kinda extreme)...these kids are already struggling with obesity (read the data folks, our kids are mostly fat), and putting more distractions in front of them during quite possibly the only time in which they might eat and interact directly with their parents and siblings is just wrong, absolutely wrong...and since we know it's gonna be all disney ads and crap trailers and advertaintment, what the hell is the point? why not just let the media companies bid directly with parents on ourkids.ebay.com and let parents sell their kids' attention spans in five minute increments to the highest bidding media and product firms?

    --
    enjoy life, and Gmail.pro
    1. Re:does it come with nutrition splash screens? by generic-man · · Score: 3, Funny

      Kid: Take me to McDonald's please
      Mom: No
      Kid: But I can get a movie
      Mom: No go bittorrent a movie
      Kid: Okay
      Mom: And eat your healthy food
      Kid: Okay mom
      Mom: thx

      --
      For more information, click here.
    2. Re:does it come with nutrition splash screens? by passingNotes.com · · Score: 1

      or add to that, "you can bittorrent after dinner" kid: "soy bacon again?" "just eat and i'll tell you where the narnia torrent is, and if you eat the protein shakes, i'll get a kong for you next weekend"

      --
      enjoy life, and Gmail.pro
    3. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 1, Interesting

      I understand what you are saying, and I am not saying that McDonald's is or isn't nutritious. But, in my opinion, our kids being fat is not as much an issue of them eating McDonald's or any specific food, rather it is an issue of them not exercising.

      Back in my youth we biked everywhere and were outside playing the VAST majority of the day. Hours of football, baseball, biking, wrestling, snowball fights, climbing trees, etc.

      Get your kids outside and have them exercise, quit blaming everyone else for them being lazy. I ate McDonalds every day I could and I was 6'1" 175 lbs.

    4. Re:does it come with nutrition splash screens? by Red+Flayer · · Score: 1

      "but this new idea, fast food as a conduit for media distribution"

      That's kind of backwards, media is being used as a motivation to buy fast food. Remember the McD's compilation CDs from the 90s? A few bucks if you bought a value meal?

      It's the same deal as most effective promotions. Going just once won't get you the prize (McMonopoly etal).

      Anyway, as I'm sure it will come up: it's a free market. It's up to parents to make the good decisions for their kids, and to prepare their kids to make good decisions for themselves.

      If the attraction for this stuff is out of hand, you have the power to prevent it getting out of control in your life. Tune in, turn on, drop out applies as much today as it did in the 60s... except it needs to be tweaked to deal with media, since the 'establishment' now works through major media:

      Tune out, turn off, drop out.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    5. Re:does it come with nutrition splash screens? by passingNotes.com · · Score: 1

      well maybe companies like conditor.com or digital chocolate will set those kids into motion (dig choc is trip hawkins co, all about mobile gaming, as is conditor - though note: i'm on the board of conditor ;)

      --
      enjoy life, and Gmail.pro
    6. Re:does it come with nutrition splash screens? by vertinox · · Score: 1

      that really is an affront to mankind (uh, okay, that's kinda extreme)...these kids are already struggling with obesity (read the data folks, our kids are mostly fat), and putting more distractions in front of them during quite possibly the only time in which they might eat and interact directly with their parents and siblings is just wrong,

      Do you really think that most parents want to interact with their kids or get them to shut up for just A SMALL FRACTION OF THE GODDAMN DAY YOU LITTLE WORTHLESS BRAT!!! WHY CAN'T YOU JUST SIT STILL AND ACT LIKE THE JONE'S KID!!! IS THAT TOO MUCH TO ASK! AND NO YOU CAN'T HAVE DESERT! SSSSHHHH!! JUST ZIP IT!!

      --
      "I am the king of the Romans, and am superior to rules of grammar!"
      -Sigismund, Holy Roman Emperor (1368-1437)
    7. Re:does it come with nutrition splash screens? by Vorx · · Score: 1

      McDonalds is ALREADY an affront to mankind

      --
      Yes this is my real UID. No, it was not bought from EBay.
    8. Re:does it come with nutrition splash screens? by external400kdiskette · · Score: 1

      It's obviously going to make things worse. But the real problem is that people can love cheap trashy food and enjoy it day after day. Have these people ever experienced a quality meal? Who knows, seems to me if your uneducated and inolved in trashy culture/society watching reality tv, reading rubbish celeb mags, your more prone to all the other screwed up stuff that's not good for your health. But who are you going to blame, the stupid kids or the parents who didn't raise them with a sense of education/culture/whatever ?

    9. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 1

      you're. you're. you're. Fucking you're. Not your. You're.

      ps: "loose" != "lose"

    10. Re:does it come with nutrition splash screens? by greysky · · Score: 1

      It's not like this is anything new. I rememeber when I was a kid they had a movie tie-in promo at one of the chains where you got an episode of a story based on the Gremlins movie when you got a happy meal or something like that. I think they came on cassette tapes or something. I don't rememeber the details of the promo, but it came in like 4 or 5 parts if memory serves.

      Now I feel really old. Having to reference promotional media that came on *cassette tapes*. It could be worse, though. Could be vinyl.

    11. Re:does it come with nutrition splash screens? by Reducer2001 · · Score: 1
      "It could be worse, though. Could be vinyl."

      I still have the 45 that McDonalds sent out 20 years(?) or so ago in Sunday newspapers that had a song on it. It went something like this:

      Big Mac, McDLT, a Quarter-Pounder with some cheese, a hamburger, a cheeseburger, a Happy Meal....

      I think it was part of a contest or something.

      --
      When you get to hell -- tell 'em Itchy sent ya!
    12. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 0

      because going to mcd will have been a conscious decision made either by the parent or influenced by the kid. your snobbery blocks you from understanding that people actually want to eat at mcd, and also that mcd offers a quality product standard across an improbably large swath of territory. if this bid by disney is so off-putting to the judges that matter (parents that take their kids to mcd, not you!) then they will vote with their feet.

    13. Re:does it come with nutrition splash screens? by FrontalLobe · · Score: 0

      Now I feel really old. Having to reference promotional media that came on *cassette tapes*. It could be worse, though. Could be vinyl.

      I did get ones on vinyl from burger king for 'Alf'. (Why am I admitting this?!)

      --
      -FL
    14. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 0

      uh.. the first one.

      btw, don't have kids.

    15. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 0

      That's just plain wrong. McDonalds is about Mcloving, and McParenting while living in a McMansion, learning about McScience, practicing McReligion, and living McLife.

      I'm luvin it.

    16. Re:does it come with nutrition splash screens? by Skim123 · · Score: 1
      But the real problem is that people can love cheap trashy food and enjoy it day after day

      Thanks to millions of years of evolution, we're wired to really like high calorie foods. Yes, I know an apple is a healthier choice, but fries taste a whole helluva lot better. If I was ignorant to the health effects and ignorant to the fact that fast food is more expensive than grocery store food, I'm sure I'd be pigging out there everyday. (Well, maybe not McDonalds, but Jack In the Box would likely be a place I'd hit up daily.)

      --

      I could not justify my existence if I were a turkey farmer. Would I terminate myself? Undoubtably, yes.

    17. Re:does it come with nutrition splash screens? by ceoyoyo · · Score: 1

      Agreed, except in the extreme cases, like McDonalds every day.

      Someone came here to interview for a faculty position... not sure where he was from, but he commented that the houses in modern subdivisions don't have yards. The house takes up pretty much the whole lot, with maybe a deck or something in the back.

      So where do the kids play? You can't just boot them out and watch them from the kitchen while you work. You have to send them down to the park down the street. When they're young you have to go with them.... So they end up spending their time in front of the TV.

    18. Re:does it come with nutrition splash screens? by blueturffan · · Score: 1
      Big Mac, McDLT, a Quarter-Pounder with some cheese, a hamburger, a cheeseburger, a Happy Meal...
      Going back into the useless information reserves in my brain, here's what I came up with:

      "Big Mac, Fillet-o-Fish, Quarter Pounder, French Fries, Icy Coke, Thick Shakes, Sundaes, and Apple Pies"

      ...how embarrassing.

    19. Re:does it come with nutrition splash screens? by Damvan · · Score: 1

      "When they're young you have to go with them" Do you really have to?

      I am not a parent, so maybe I am clueless...But, is it really that much more dangerous for kids out there today, or are parents simply much more nervous and paranoid? When I was a kid, 30 years ago, kids went to the park, the mall, everywhere to play, by themselves! We rode our bikes to the mall, to the lake, to our friends houses, everywhere. I rode my bike 2 miles each way to elementary school, from ages 5 to 12. The kids who live on my block now are driven to the school, 2 blocks away, by their parents, and picked up every afternoon. This is in suburban Southern California, not some small town. So, is it more dangerous to be a kid now? Are more kids actually abducted now? Or are parents just paranoid and coddling their kids?

    20. Re:does it come with nutrition splash screens? by ceoyoyo · · Score: 1

      Well, I was actually referring to really young kids -- toddlers, that sort of thing. Old enough to watch from a window but not old enough to deal with things like streets unaccompanied. But yeah, you're raising another good point -- there's paranoia around these days that's causing that problem to extend to older and older kids who really should be running around the neighborhood on their own.

    21. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 0

      > why not just let the media companies bid directly with parents
      > on ourkids.ebay.com and let parents sell their kids' attention
      > spans in five minute increments to the highest bidding media
      > and product firms?

      Child labor laws.

    22. Re:does it come with nutrition splash screens? by Puff+Daddy · · Score: 1

      Seriously. My mom knows how to cook and my dad knows how to barbecue. After eating the food I ate while I was growing up I can only handle eating McDonalds very rarely. Before anyone says anything about how that's because my parents had the luxury of time, both of my parents worked full time and were supporting 3 kids. My mom divorced her first husband and spent 7 years as a single mother working full time, sometimes more. She still cooked almost every night. My dad commutes 2 hours every day to a full time job. Cooking a decent meal doesn't take so long that they couldn't do it, what's your excuse?

    23. Re:does it come with nutrition splash screens? by Puff+Daddy · · Score: 1

      I'm 21 years old now, so I feel like I have some perspective on this. I lived in Bayonne, NJ until I was 8. I walked to school everyday, with a few older kids from next door. I walked to the comic store when I felt like it. In fact, I walked wherever I wanted to, whenever I wanted to, provided it was light out. I never felt like I was in danger, and neither did my parents. It seems to me that if I was 10 years younger and saying that a lot of people would want to put my parents up on charges, but I think they knew what they were doing.

    24. Re:does it come with nutrition splash screens? by NaDrew · · Score: 1
      "Big Mac, Fillet-o-Fish, Quarter Pounder, French Fries, Icy Coke, Thick Shakes, Sundaes, and Apple Pies"
      The girls at my junior high used to Double Dutch to that. McChesney, in Oakland, CA.
      --
      Vista:XPSP2::ME:98SE
    25. Re:does it come with nutrition splash screens? by Hosiah · · Score: 1
      why not just let the media companies bid directly with parents on ourkids.ebay.com and let parents sell their kids' attention spans in five minute increments to the highest bidding media and product firms?

      Gee, like they needed that helpful suggestion? No, I got one worse than that: Mandatory implants at birth that spew nonstop advertizing into your brain your whole life. You'll get paid to stay awake longer so you can listen to more.

    26. Re:does it come with nutrition splash screens? by Anonymous Coward · · Score: 0

      Your being rediculous, thats' a perfectly cromulent spelling.

    27. Re:does it come with nutrition splash screens? by blueturffan · · Score: 1
      The girls at my junior high used to Double Dutch to that.
      Now I'm even more embarrassed.
    28. Re:does it come with nutrition splash screens? by Bloke+down+the+pub · · Score: 1
      But, is it really that much more dangerous for kids out there today
      I guess you grew up like I did - before the widespread use of the intarwebs. If it wasn't for them doohickeys, there wouldn't be all those pedia^HH peado^HHH kiddy fiddlers. Just ask her off countdown what's good at sums.
      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
  11. Games by biocute · · Score: 2, Interesting

    I doubt movies will be popular, but games may actually be a good idea.

    First it rolls out trendy games (like King Kong or whatever's hot at that time).

    Then every week, it rolls out new levels for the game, which can be downloaded and brought home.

    1. Re:Games by AKAImBatman · · Score: 1

      McDonalds already has something like this. For the past couple of years they've been introducing Happy Meals with more and more sophisticated LCD games as toys. The most recent batch included First Person Shooters of a sort.

      The FPSs had to be one of the cooler hacks I've ever seen. The screen itself was transparent, but everything was "dark" be default. By allowing certain lines to go transparent, you could see the edges of the walls/doors/characters. Not much gameplay, but damned cool.

  12. Sounds like an extension, not a replacement by Kelson · · Score: 2, Insightful

    The target audience for the Happy Meal is kids -- it's to give the kids something to play with during the meal and that they can take home.

    Something that you can't use until after you get home won't catch on with the kids... but it could work for adults.

    This sounds much more in line with the collector's drink cups or those sports-team bobble-heads you can sometimes get at fast food places than the classic kid's meal toy.

    1. Re:Sounds like an extension, not a replacement by gstoddart · · Score: 1
      The target audience for the Happy Meal is kids -- it's to give the kids something to play with during the meal and that they can take home.

      And, those of us who are sufficiently cynical would say that it's to make sure that very young children can be indoctrinated with their branding and message.

      Gotta recruit that next generation of consumers, we're killing the current ones.
      --
      Lost at C:>. Found at C.
  13. Root Kit by mysqlrocks · · Score: 2, Funny

    Would you like a root kit with your meal?

  14. Privacy ? by Anonymous Coward · · Score: 0


    and does the "customer" have to give away their privacy as a result ?
    is that special "code" linked to the counter sales transaction (ie. creditcard) ?

    maybe if they produced a "quality" product in the first place they wouldnt have to engage in desperate sales promotions target at taking money from small children ?

    child abuse doesnt have to be sexual or violence, dont talk to strangers but you can let a bunch of 40yo marketing people do whatver they want to your children

  15. could work... by SunPin · · Score: 1

    Won't work. Whoever thought of this should be fired.

    --
    Laws are for people with no friends.
    1. Re:could work... by bradp · · Score: 1

      Isn't that what the CEO said about the window that you serve food from? ... That Idea changed the course of history in the food industry. I've seen the toys that they have come up with in the past, their crap. But if this service was offered as a part of an on going promotion and used an established media player (PSP, gen5 Ipod) then it would be hot, but I'm not going to rely on a Disney made freebe player.

    2. Re:could work... by SunPin · · Score: 1
      Isn't that what the CEO said about the window that you serve food from?

      No. The drive through window makes sense. They are in the fast food business. Everyone drives cars. Allow people to get food quickly without leaving the car. Why would not guy have been in any trouble at all? This idea, in contrast, has ridiculous prerequisites that people don't have in general and certainly aren't expecting in the context of getting a quick meal.

      --
      Laws are for people with no friends.
  16. Wow I say by Nagypapi · · Score: 1

    I bet the inventor of this idea hasn't met a lot of children. It's like putting an MMC card with some stupid commercial into a kinder surprise egg. They replace the fun with some tech mania

    1. Re:Wow I say by fiannaFailMan · · Score: 1
      It's like putting an MMC card with some stupid commercial into a kinder surprise egg.
      'Scuse my ignorance but can you watch a Movie on an MMC card?
      --
      Drill baby drill - on Mars
    2. Re:Wow I say by Nagypapi · · Score: 1
      As much as you can play doll or throwitatdadwhenheisnotlooking with a tech gadget
      I grew up on television and computers and amongst it's not small amount of advantages, it hinders some very important abilities too
      But tech stuff is one thing, a toy is a toy whatever it's made of, but:

      1. Everything related to movies, commercials, TV etc. is unhealthy, and I say that from experience. You would be astonished how many lies things like TV have pushed deep into your thoughts. I have to clean out a junkload of trash not related to real life when I'm making a judgment on anything. Putting these into happy meals is one step further to making confused drones out of children, and as a parent you have less and less possibilities to keep your kid away from the stuff (they shove it in their faces basicly).

      2. From the environmental point of view. I hate plastic toys, especially the low-budget crappy ones, because they get thrown away every other day because of a new toy. What a waste of precious resources! And what do they want now? A portable computer next to every happy meal to promote movies, once-usable mobile phones (or get a new mobile phone every year or your teenage friends will laugh at you) etc. And don't tell me this gadget will change anybody's life or remain the best toy through a kids lifetime. It'll get thrown away the next day because of the portable "have-a-girlfried-in-your-pocket", free with every double sized cheeseburger.

      This is not the life I'd want, luckily it's not me who's getting it

  17. Great, I can just see the new signs now... by gasmonso · · Score: 1

    Over 99 Billion Megabytes Served http://religiousfreaks.com/

  18. Supersized Titles? by Evil+Closet+Monkey · · Score: 1, Redundant

    How many visits will it require for me to download a complete copy of Super Size Me to my Happy Meal media player?

    1. Re:Supersized Titles? by Anonymous Coward · · Score: 0

      3 times a day for thirty days, last I checked...

  19. Yes, please. by Tackhead · · Score: 1
    > A customer enters a restaurant and buys a meal, receiving the portable media player and an electronic code that authorizes a partial download of a movie, video or other media file, which can be downloaded while in the restaurant, according to a United States Patent and Trademark Office application filed by Disney. Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game.

    Yes, please. This is a fantastic idea. As a 30something hardware geek, er, movie fan who has no... umm, I mean, with three small children, who loves*cough* hates! who hates cooking, this would get me to visit every McDonald's restaurant in my city at least once!

  20. Restaurant Ratings by faqmaster · · Score: 5, Funny

    Once you hit 300 kgs you get the entire movie? This could provide a new way to rate restaurants: Frames per calorie.

    --
    Are you...Are you some kind of genius?
    No, ma'am, I'm just a regular Slashdot reader.
    1. Re:Restaurant Ratings by metlin · · Score: 1

      Ouch!

      Brings a new meaning to "bite size", eh? ;)

      *rimshot*

  21. Don't count on it any time soon. by thepotoo · · Score: 3, Insightful
    TFA says 30 months before approval... longer than that before you see one.

    If you ask me, we'll never see these, simply because a wifi media/game player costs money. Know how much a DS or PSP costs? I'm sure McDonalds can't afford to give away a $200 gaget with the purchase of a $3 meal.

    A free download for an existing DS/PSP might happen, but since none to many people have such, I dout it.

    --
    Obligatory Soundbite Catchphrase
    1. Re:Don't count on it any time soon. by Marxist+Hacker+42 · · Score: 4, Insightful

      The price could be brought quite down to size with limited memory, a smaller B&W LCD screen (which allows for the limited memory because the movie file can be *much* smaller), and a specialized processor. Add to that the fact that the profit on a Happy Meal is already about $2, and specialized manufacturing, and you've got something that fits, probably for about $7-$10 manufacturing cost. Plus you wouldn't necessarily hand out a player with *every* Happy Meal- you ask the customer the age of the child, younger children (under 3) get the same crap plush toys they always did, preteens get the hard plastic crap toys, teenagers get asked if they *already have the player* in which case they get, instead of a new player, a card with a download URI on it for the next section of the file. Oh yeah, and adults ordering the "Smart Meals" still get debit cards preloaded with $1.....

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    2. Re:Don't count on it any time soon. by Chyeld · · Score: 1

      Why would it have to be PSP quality when there are already plans out there on how to hack your own MP3 player out of $20 of parts.

      We live in an age where they sell what are meant to be (to us) disposable digital cammeras.

      And these are products aimed at kids, the one demographic that you can always provide crap to and still have them act as if they are getting a deal (look at the VideoNow players, and those are in the $20-$40 range.)

    3. Re:Don't count on it any time soon. by Red+Flayer · · Score: 1

      Or you pay a couple bucks for the player. McDs has done this with a lot of toys whose production costs are too high. Buy the meal, get the toy for $X. Don't buy the meal and pay $X+3. Then parents have an incentive to make sure their kids don't lose the player.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    4. Re:Don't count on it any time soon. by IAmTheDave · · Score: 4, Insightful
      The price could be brought quite down to size with limited memory, a smaller B&W LCD screen (which allows for the limited memory because the movie file can be *much* smaller), and a specialized processor.

      Unfortunately, and I may be alone, but this just sounds like more trash polluting the earth. McD's will give out or sell millions of these, people will be fascinated for mere minutes, and most will be discarded or throw into a toy chest, creating more silcion based hardly-biodegradable trash polluting the earth. It's like throw-away DVDs, except the chachki-effect may last a day or two longer.

      Am I the only one that feels this way? Anyone else notice it's Disney again creating all the damn trash? (Or, the ideas that create all the damn theoretical trash?)

      --
      Excuse my speling.
      Making The Bar Project
    5. Re:Don't count on it any time soon. by gandy909 · · Score: 1

      "...I'm sure McDonalds can't afford to give away a $200 gaget with the purchase of a $3 meal...."

      Why not? They have no trouble selling a $.05 cent meal for $3 all day long!

      --

      (Stolen sig) Remember: it's a "Microsoft virus", not an "email virus", a "Microsoft worm", not a "computer worm
    6. Re:Don't count on it any time soon. by Marxist+Hacker+42 · · Score: 1

      Am I the only one that feels this way? Anyone else notice it's Disney again creating all the damn trash? (Or, the ideas that create all the damn theoretical trash?)

      It's not like they're a very environmentally friendly company to begin with. Despite going to cardboard and wax paper for hamburger packaging, their Big Breakfast still comes in styrofoam with plastic utensils. On the plus side, someday somebody will notice that if you liquify plastic with the right solvents, it makes a pretty darn good fuel source....

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    7. Re:Don't count on it any time soon. by jwink · · Score: 1

      You are not the only one who feels this way. I thought the same thing immediately when I first saw the snippet describing it. The likely-hood of more high-tech trash hitting landfills only increases with the likelyhood that the unit the eventually produce will probably have to be so crappy that no one wants to keep it anyway. That or something new comes along.

      I like high-tech widgets as much as the next geek, except I know where my local reclamation center is and pay by the pound to have its materials properly re-used or disposed of when I am done with it.

      --
      Slashdot: all your pointless conjecture are belong to us!
    8. Re:Don't count on it any time soon. by Seumas · · Score: 1

      If they actually distribute the devices, I doubt they're going to be PSP/DS quality. Think more like a fancy CueCat with a screen. Ultra cheap. Not to mention - McDonald's is such a massive corporation that they would buy and distribute enough of these little devices to make it affordable on their end.

      Another alternative might be that they'd provide you with a cheap ass thumbdrive that slowly sucks down the content onto the device and then you run home and play it on your PC.

      Just wait until brick and mortar porn shops start doing this... Five visits and you have the entire Attack That Ass or Ass To Mouth series. Brilliant!

    9. Re:Don't count on it any time soon. by Sen.NullProcPntr · · Score: 1
      TFA says 30 months before approval... longer than that before you see one.

      TFA is confused. You do not need "approval" to start production (Patent applied for?).

      You only need "approval" to start suing the pants off of others that are infringing.

      Production could start at any time.

    10. Re:Don't count on it any time soon. by Marxist+Hacker+42 · · Score: 1

      What, you mean you don't collect them for the neat little bits inside? One of these days I'm going to perfect my made-for-a-scott-e-vest personal defense system: A couple of wires, a rechargeable battery, and as many capacitors hooked up in parallel with a trigger that changes to serial really quickly for discharge...

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    11. Re:Don't count on it any time soon. by zippthorne · · Score: 2, Insightful

      you pay for the privilege of recycling? doesn't it strike you as odd that they aren't paying YOU for your materials --- which are supposedly easier to process than just digging them up?

      --
      Can you be Even More Awesome?!
    12. Re:Don't count on it any time soon. by BushCheney08 · · Score: 1

      FYI, it's 'tchotchke'. As in, Joanie loves...

      --
      Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
    13. Re:Don't count on it any time soon. by jwink · · Score: 1

      It did not strike me as odd. I do not know if you are right in that it is easier to get precious metals out of used electronic parts or out of the earth. It would seem cheaper to get them out of the earth to me because there is much more infrastructure to do it that way. Reclamation centers charge money because it costs them more to get the materials out than they make selling those raw materials - simple math. Whether this will always be the case, I am not sure. I am hoping their processes can only get more efficient.

      That being said, it's about 35 cents a pound to do it. Not too much for a cell phone, but was quite pricy when I dropped off a 21" monitor and two computers. It is also worth mentioning that they attempt to reclaim everything: this includes metals, plastics, glass, chemical coatings, etc. Not an easy task when you consider what goes into each little electronic gadget.

      Shrug - I figure it's my duty as an environmentally-aware member of society. If I have to pay a bit to properly reclaim it then maybe that'll affect my buy decision next time. Also, I'd prefer to pay a bit to make sure organizations like these stay afloat. Unfortunately, how I think is NOT how most people think. If they have to pay to reclaim it, then they'll still buy and then chuck it in the dumpster when it doesn't work any more - or even worse, when it still works, but they found something better. I wish there were laws against throwing these things into landfills - maybe there are...?

      --
      Slashdot: all your pointless conjecture are belong to us!
    14. Re:Don't count on it any time soon. by Meagermanx · · Score: 1

      Karma Whore:PJRC, Minty MP3

    15. Re:Don't count on it any time soon. by jwink · · Score: 1

      Do you realize you've dated yourself by referencing a short lived TV show? Of course, so have I by knowing what you were talking about...

      --
      Slashdot: all your pointless conjecture are belong to us!
    16. Re:Don't count on it any time soon. by hords · · Score: 1

      Know how much a DS or PSP costs? I'm sure McDonalds can't afford to give away a $200 gaget with the purchase of a $3 meal.

      Perhaps not, but couldn't they offer a free download to your DS with a happy meal? Seems like it would go well with the free wireless DS access I hear they are doing at many McDonalds already.

    17. Re:Don't count on it any time soon. by BushCheney08 · · Score: 1

      Do you realize you've dated yourself...

      Yup, and I even got lucky! : D

      --
      Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
    18. Re:Don't count on it any time soon. by GreyPoopon · · Score: 1
      teenagers get asked if they *already have the player* in which case they get, instead of a new player, a card with a download URI on it for the next section of the file.

      Erm...how many teenagers would be caught dead ordering a Happy Meal?

      --

      GreyPoopon
      --
      Why is it I can write insightful comments but can't come up with a clever signature?

    19. Re:Don't count on it any time soon. by Marxist+Hacker+42 · · Score: 1

      Back when I was in high school a quarter century ago, it was a popular, if a bit geeky, thing to do on team-based school trips: pull in with a busload of 30 kids and all order Happy Meals.

      I think the point is to bring the behavior back by offering something today's teenager would think was neaty keano; make the prize compatible with the bigger kids, and they'll not only buy the Happy Meal, they'll spend the extra $.50 for a Big Kids meal with the better prize and the download code.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    20. Re:Don't count on it any time soon. by Reaperducer · · Score: 2, Informative

      Unfortunately, and I may be alone, but this just sounds like more trash polluting the earth. McD's will give out or sell millions of these, people will be fascinated for mere minutes, and most will be discarded or throw into a toy chest, creating more silcion based hardly-biodegradable trash polluting the earth.

      And how is this different from the trash that rolls off the assembly lines at Dell or eMachines?

      --
      -- I'm old enough to have lived through six different meanings of the word "hacker."
    21. Re:Don't count on it any time soon. by GlassHeart · · Score: 1

      If anything, the cost of discarding or recycling something is still too abstract. It might already have been factored into the purchase price or local taxes, but if we had to spend a bit of money for each thing we put in the bin, we might think twice and make fuller use of the stuff we buy.

    22. Re:Don't count on it any time soon. by lookatthesun · · Score: 1

      Anyone else notice it's Disney again creating all the damn trash?

      Well, they do have those trashcans a Disneyland that say "WASTE PLEASE" so...not that surprising.

    23. Re:Don't count on it any time soon. by Bill+Dog · · Score: 1

      Am I the only one that feels this way?

      Nope. And I have an additional feeling about this that, taken together, makes me almost as queasy as thinking about their "food": Not only is it creating more physical trash, but I think it further devalues media content to the level of physical trash.

      Now granted many American movies and much of American pop music are not exactly "works of art", but still I feel it diminishes them by the way they're sliced and diced and slung around. For example, I'm against movies being "edited for television" and colorization of B&W movies, simply because it deviates from the creators' original work. Whether it's fine art or not. Slicing a movie or song etc. into pieces and reducing them to the value of a paper McDonalds Monopoly piece makes me uneasy. I guess I'm really talking about two different things here, integrity and cheapening, but they seem to go hand in hand (inversely).

      --
      Attention zealots and haters: 00100 00100
    24. Re:Don't count on it any time soon. by Anonymous Coward · · Score: 0

      God forbid that the Earth be polluted with silicon!

    25. Re:Don't count on it any time soon. by zippthorne · · Score: 1

      Ok, and if you're paying to dispose of things that are chemically harmful, but ultimately unprocessable, I can see that... but the price in dollars is a fairly good proxie for the cost in burnt oil to process something (for commodities that is) so I have to wonder if a lot of these services really are helpful for the environment if they have to charge both ends to be able to run.

      --
      Can you be Even More Awesome?!
    26. Re:Don't count on it any time soon. by Puff+Daddy · · Score: 1

      I'm sold. I want to start doing this, but I don't know how to find out where. Do you, or anyone else reading this, know of an easy way to find out where I can bring all of my high tech garbage near me? I live near Baltimore, if that helps.

    27. Re:Don't count on it any time soon. by Leebert · · Score: 1

      You're probably in Howard or Baltimore counties - Howard has a permanent collection facility at the Alpha Ridge landfill. (Where I live out among the cows and chickens in Carroll County, they don't know what no 'lectronics is).

      Maryland has a state-wide initiative with the dorky name eCycling

    28. Re:Don't count on it any time soon. by Puff+Daddy · · Score: 1

      I'm in Baltimore County, specifically Catonsville. Thanks for the help. I only wish that programs like this were more visible. I shouldn't have had to learn about this from Slashdot.

  22. I can see it now.... by commo1 · · Score: 2, Funny

    Mommy! There's a bug in my burger!

  23. I don't know about you... by SengirV · · Score: 1

    ... but from what I can remeber from my youth - IF you gave me 1/10th of a game that couldn't be used at all, or had ZERO replay value - then you have given me nothing and I will not be very enthused to pressure my folks to return and get the rest.

    --

    Prof. Farnsworth - "Oh a lesson in not changing history from Mr I'm-My-Own-Grandpa!"

    1. Re:I don't know about you... by pavon · · Score: 2, Interesting

      When I was a kid, trading cards packages would often have a special cards that could be combined to form a mural. I know that I was always excited to see the picture come together as I got the pieces. Having a very small allowance, the motivation wasn't enough to get me to buy more cards than I would have otherwise, but I am sure that it did have some effect for those kids with more disposable income.

      Anyway that was the first thing that came to mind when I read the article, but there are tons of other examples, like the transformers that combine. Also the monopoly lottery game that McDonalds did - people got much more into that than other lottery games where the anticipation begins and ends as soon as you scratch the game piece.

      Part of the success probably depends on if the individual pieces are usefull (or have percieved value) on their own or not. If you have to wait till you have all ten before you can watch any of the flick, then it probably wouldn't create as much anticipation. However, in general, "Gotta catch them all" has long been a successfull marketing gimmick, and will continue to be.

  24. Somewhere down here in /. ... by hummassa · · Score: 2, Funny

    someone said an iPod has a cost of $50 or something. If you throw in some ads, ....

    --
    It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
    1. Re:Somewhere down here in /. ... by algodon · · Score: 1

      You could get it pretty low, certainly, maybe even something like a dollar, but how much does a normal happy meal toy cost? I'd bet it's significantly less than a cent.

  25. Interesting.... by deathbyzen · · Score: 0

    ...but does it run Linux?

  26. better off with bittorrent on a modem by Anonymous Coward · · Score: 0

    So you reach 300 pounds buy the time you download all of doom

    1. Re:better off with bittorrent on a modem by borg007 · · Score: 1

      Gaining 2-5 pounds NEVER killed anyone!

  27. Will it Hold a Child's Interest Long Enough... by Anonymous Coward · · Score: 1, Insightful

    Do they honestly think that they will hold a child's interest long enough to keep the child coming back and downloading more of a movie? I doubt it. Rather if the child is really interested they'll keep nagging the parents and make them go out and buy the whole dvd, if they even do that.

    1. Re:Will it Hold a Child's Interest Long Enough... by max.capacity · · Score: 1
      Rather if the child is really interested they'll keep nagging the parents and make them go out and buy the whole dvd, if they even do that.

      Good point; however, lots of parents might not even bother with it just because their kids are likely to keep on nagging them.

      If a parent decides to get the device for their kids I see a couple of non-technical issues:

      • Young children like to see a conclusion to whatever activity that they're engaged in so giving them a bit of something with only a possibility of getting some of the rest later is uninteresting.
      • Older kids have friends and news spreads quickly so only a small number of kids will have interest in acquiring new episodes/segments.

      And, as others mentioned previously, the device is likely to be hacked in some way which is very interesting in itself but will likely contribute to terminating the entire program.

      The best option for movies, IMHO, is to play part of the movie in the restaurant and keep the Happy Meal offering the same - to get the best of both benefits.

  28. Bits and pieces? by Nerdposeur · · Score: 1

    The idea, I assume, is that people will be motivated to come back because their kids want the rest of the movie or game.

    This might work, but it could backfire. You want to keep them wanting more; if it takes 10 visits to see a whole cartoon (or whatever), chances are that the kid will lose interest - and it had better be a great cartoon to warrent even a couple of return trips.

    What would have worked on me, I think, is if you get a new downloadable game - a whole game, even if it's a little Tetris-type thing - every day that you visit. So you're never frustrated by a half-reward, but you're still curious what the next one will be.

    Another thought: what does the hardware cost, is it worth it for the company, and is there a EULA that says you can't hack it for your own purpose?

    1. Re:Bits and pieces? by Red+Flayer · · Score: 2, Interesting

      "You want to keep them wanting more; if it takes 10 visits to see a whole cartoon (or whatever), chances are that the kid will lose interest"

      Not if their friends have gotten the new piece.

      Kids today are all up on the collectibles... they stay interested in Pokemon, or other CCGs for years, why would they lose interest in this after only 10 weeks?

      Especially if the content delivered is not the same for every download... then they 'gotta catch em all'.

      Genius.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    2. Re:Bits and pieces? by advocate_one · · Score: 1
      Another thought: what does the hardware cost, is it worth it for the company, and is there a EULA that says you can't hack it for your own purpose?

      They'll have a hard time enforcing that EULA... once I've gotten my sticky mits on it and done the dirty deed, there's no chance it'll ever be able to tell them it's been hacked. How are they gonna know? are they going to require your full contact details and for you to report in every so many days for them to ascertain you've still got it and are using it in accordance with the terms? I'll just say I lost it over the side of my boat... what can they do? sue me... see where it gets them.

      --
      Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
    3. Re:Bits and pieces? by slashname3 · · Score: 1

      Actually this reminds me of the old joke.

      How do you keep an idiot in suspense?







      Which is probably how McDonald's views their customers.

    4. Re:Bits and pieces? by VickiM · · Score: 1

      Maybe being able to reach their target market with something "cool" is worth the money Disney will have to put out for the players.

      I agree with you on that it would work best as a whole downloadable small game. Maybe like the NeoPets games that so many kids are addicted to. As a child, I would have been very disappointed if I went to McDonalds with my little player and learned that they're no longer distributing the final chunk of the cartoon I'd been collecting. I would salt my own fries with my tears of disillusionment.

      But given that I'm seeing "media player" everywhere, I doubt it would have any games on it. Probably, it would just play trailers and music videos, and will fail horribly.

    5. Re:Bits and pieces? by Anonymous Coward · · Score: 0

      I don't know. How? Please post the answer soon.

    6. Re:Bits and pieces? by valintin · · Score: 1

      How about considering a whole cartoon as in episodes 1-6 or a compleate game as in levels 1 - 20. Think about playing a game a level or two at a time and getting the rest of the levels as you return. For space you could keep the levels you like and discard the levels you don't.

    7. Re:Bits and pieces? by Scroatzilla · · Score: 1

      Ha! Unless DVDs and Cable TV disappear, I really can't see any child being even remotely interested in "incremental" content.

      Even if the kid ate at McD's every single day, they'd have eaten three meals, had a stomach ache, and only been able to watch 30 minutes of some shitty watered down disney fairy tale!! All this instead of sitting in front of the tube stuffing his face with TV dinners and twinkies??

      Yeah.

    8. Re:Bits and pieces? by Red+Flayer · · Score: 1

      Out of curiosity, how many kids do you have, and how many kids are you around frequently?

      Kids aren't always at home. And they like to show off to their friends. By your rationale, Pokemon cards would have been a bust here in the US.

      So, yeah. Yeah, definitely.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    9. Re:Bits and pieces? by Scroatzilla · · Score: 1

      One, and several. I would hardly compare Pokemon cards with audio/visual entertainment. As an ex-avid card collector, I knew what to expect from sitting down with a stack of cards and a couple of buddies. Cards is cards, and there isn't really a substitute for cards as a medium of entertainment.

      When it comes to audio/visual entertainment such as video/dvd/television, there is simply no *need* for a partial download scheme like this. There are too many suitable substitutes that will give children the instant gratification that they seek.

    10. Re:Bits and pieces? by Red+Flayer · · Score: 1

      Serial comics are still in demand. How about serial episodes of TV shows?

      Besides, I think you missed the point there -- it's not just about playing the game with Pokemon etc -- it's about collecting.

      Sure, there's no *need* for a scheme to serially distribute a/v content. That doesn't mean it won't drive some sales. There's also no *need* for McDonald's at all. There's no *need* for any a/v entertainment content.

      It's been shown over and over that serials work. From Dickens to Stephen King, they have been a successful way of driving demand for goods.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  29. Craptastic by Anonymous Coward · · Score: 0

    Now I have another reason not to take my kids out to eat unhealthy junk food: it comes with an extra helping of unhealthy media cartel thuggery.

  30. Strike one for obesity by milgr · · Score: 1
    So, now they are encouraging addiction to high fat, high calorie diets. And, the reward is sitting back, watching a movie. Sounds like a great way to add inches to our kids waste lines. Just what we need in a nation plagued by obesity.

    So, will we be able to sue them over our obesity in several years?

    --
    Where law ends, tyranny begins -- William Pitt
    1. Re:Strike one for obesity by geeber · · Score: 1

      So, now they are encouraging addiction to high fat, high calorie diets.

      I think they have been doing that for a while now...

    2. Re:Strike one for obesity by Burz · · Score: 2, Insightful

      So, now they are encouraging addiction to high fat, high calorie diets. And, the reward is sitting back, watching a movie. Sounds like a great way to add inches to our kids waste lines.

      I believe they are encouraging acceptance of heavy-handed DRM schemes, and the reward for this acceptance is a fat/glucose hit. Sounds like a great way to raise a new generation of docile sheep for Hollywood.

    3. Re:Strike one for obesity by kadathseeker · · Score: 1

      Sue them in several years? Dude, RTF newspaper. This is America. You can sue ANYBODY for ANYTHING. And too many people get away with it. In fact, I'm gonna sue you for being so ignorint about Amurickuh. Mah lawya be contactin ya' soon.

      --
      The 'Net is a waste of time, and that's exactly what's right about it. - William Gibson
  31. Combined with... by Billosaur · · Score: 1

    ...subliminal messages, this will turn out to be a dynamite marketing tool. Just think! You only have to go to McDonald's once and your kids will be indoctrinated in the Mouse Cult by Ronald McDonald! And of course you only get part of the content, forcing you to go back, so the indoctrination can be reinforced.

    The British journal New Scientist, which recently reported on the patent application, said that the portable media players could be used as part of a McDonald's promotion and create marketing opportunities for electronics companies. They could also carry advertisements aimed at children and teenagers, the most likely targets of the promotion, and customers could transfer downloaded files to other media devices, potentially sharing their files with other users.

    Ooooh!!! Transfer files. Now we can infect people who don't even go to McDonald's! "You will go and order a Big Mac! And don't forget to stop at the Disney Store on the way back!"

    (A Disney spokeswoman declined comment; McDonald's executives could not be reached.)

    Of course not! They know we're on to them! [putting on tin hat]

    --
    GetOuttaMySpace - The Anti-Social Network
  32. Enriching Kid's Minds by Anonymous Coward · · Score: 0

    Doesn't anyone remember when kids would receive Lego's and those funky plastic Slinky-esque connector pipes? Happy Meal boxes were cardboard and created backdrops for imaginary play? How does any of this great technology benefit kids development? Mickey D's not only fattening kids up but giving them more of a reason not to move around and chow more fries.

  33. 28 Media Players by wooferhound · · Score: 1

    So , Does thia mean that I can get 28 media players if I order 28 Happy Meals ?

    --
    We are Dead Stars looking back Up at the Sky
  34. better yet by Anonymous Coward · · Score: 0

    I envision people hacking the protocol for challenge & transmission and setting up their own servers to intercept whatever codes are sent and sending subversive material, instead.

    "Mommy! They're killing the smurfs!" or

    "Mommy! Bambi is a girl! And she has no clothes! And her things are bigger than yours!
    And eeeeeewwwwww!
    Mommy mommy mommy mommy look!"

  35. But who'd want to hack it? by shotfeel · · Score: 1

    Having more "Happy Meal" toys around the house than I can count, I have to wonder who would want a media player that came in a happy meal? The last such "media player" we got required a wind-up before unrecognizable pictures scrolled by.

    They're going to be giving away a wifi enabled media player in a Happy Meal? Riiight.

    Next they'll be telling me the Big Kid's Meal comes with an HD-TV.

    1. Re:But who'd want to hack it? by Marxist+Hacker+42 · · Score: 1

      Chances are, it would be more like the tamagotchi giveaway- RTFA.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
  36. Profit? by NotoriousGOD · · Score: 1

    How is anyone going to make money off a $5 happy meal if they are including media players? Surely the distribution and production costs would not fit into the $2 profit made off the meal.

    --
    Where all think alike, no one thinks very much.
  37. and a thousand chicken nuggets later by Loconut1389 · · Score: 2, Funny

    A thousand chicken nuggets later (and 50lbs heavier), the kid can watch an entire 80 minute disney movie. yay.

    1. Re:and a thousand chicken nuggets later by kermitthefrog917 · · Score: 1
      Since when is only a thousand chicken nuggets equal to 50 lbs?

      Last time i checked McDonalds offered the smallest chicken nuggets I've ever seen...

      --
      I may be wrong but you're downright ugly!
    2. Re:and a thousand chicken nuggets later by Loconut1389 · · Score: 1

      funny, but I meant that the kids would have gained 50lbs from all the fat/grease (and other stuff in their happy meals)

    3. Re:and a thousand chicken nuggets later by jcuervo · · Score: 1

      Nah, those Chinese newspapers are pretty quick through the digestive system.

      --
      Assume I was drunk when I posted this.
  38. Nintendo DS by Anonymous Coward · · Score: 0

    Didn't Mc Donnalds want to do something with the Nintendo DS and wifi to let people play games? Is the DS fast enough to play media? Maybe one could buy a Mc Donnalds 'game' cartridge that can stream some video or do a download that only works until you turn off the DS.

  39. what about the drive-thru? by HeyLaughingBoy · · Score: 1

    What about those of us who may eat fast food (yeah, I admit it :-) but never actually go inside?

    When we're away from home, or pressed for time, I sometimes take my son to Burger King/McDonalds (BTW: Culver's has *much* better food, but they're only here in the midwest), but I couldn't tell you the last time I set foot in one of those places. It's always order food from the squawkbox, then drive to window 1 then to window 2.
    After all, if I had time to go inside, I'd go to a real restaurant where a plastic toy isn't the highlight of the meal.

    Better be one really fast download to complete while I'm at the drive through window.

    1. Re:what about the drive-thru? by Burz · · Score: 1

      What about those of us who may eat fast food (yeah, I admit it :-) but never actually go inside?

      Then you get the kid to cry and scream when they get home, until mom and dad let them "Install the special program" to download the rest of the movie from the PC.

  40. Re: what can the brand sell? by passingNotes.com · · Score: 1

    i hear you, but i mean fast food is the physical conduit - device received on site - so in this scenario, the channel is the brick and mortar retailer (initially), unless or until the site offers enhanced content (either the fast food place or disney)...at some point, the brands need to think about the roles they play in the lives of their customers, and where they are relevant, they've got to be considerate of the real consumers for children (read: separating their parents from money)....offend the people in the pew, and you're gonna find nobody to use those computers downstairs at sunday school...

    --
    enjoy life, and Gmail.pro
  41. Software media player? by shotfeel · · Score: 2, Informative

    After looking again, I'm thinking the writer of TFA is a little off. I can see a URL to a page to download a software media player and enter the code to download part of a movie. This business of giving away media players just doesn't make sense to me.

    1. Re:Software media player? by Marxist+Hacker+42 · · Score: 1

      Yeah- that sounds a whole lot more likely...though the bit about Wi-Fi in the stores doesn't quite fit, the COST in relation to a happy meal certainly does.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
  42. The return of serialization? by thelost · · Score: 1

    What an interesting idea. back when books first became readily available one of the ways in which people could afford them was to buy them bit by bit, rather than all at once. Authors such as dickens took advantage of this to become the first successful authors to market their work and commodify it. on a side note this is where the modern library sprung forth from, not being a place to lend books but rather to sell them. Dickens realized that he could make a lot out of serializing books and indeed did. On a regular basis a new episode in one of his books would be published and people would literally jump on it, so excited were they by this new medium. Now of course the serial would be a reward for purchasing something else, so it's role is slightly changed, but I can certainly see the rise of the serial again. Just imagine independently commisioning artists/animators to do content on a regular basis, it would be an amazing way to publish without the middleman. Obviously now I'm not just thinking of walt disney, i can imagine a lot of cool places wanting to jump on the bandwagon.

    --
    Promote Charity on Myspace, Show Your Colours!
    1. Re:The return of serialization? by ozydingo · · Score: 1

      If artists start producing content based around this method of distribution, McDonalds has more power than I thought.

      I don't see this applying to music/movies, as the movie will have already been released..although perhaps they would make these available before the DVD release? Not really sure if they would be willing to do that though...

      And I don't see how it could apply to games unless they were specifically designed around this principle of serial release, which I don't see happening, but maybe i'm just short-sighted. It seems more like you'd have to get all parts to get anything useful, so it wouldn't be that analogous to serial publishing, more like a stamp card that many vendors provide (recieve your 10th haircut free or such promotions). As to whether or not it could generate the motivation to keep customers coming back to get the rest...i don't really know, but I doubt it. It's somewhat moot to debate, though, since the ads alone will generate the initial interest in kids to nag their parents to buy them the latest happy-meal, along with the interest in the media which they may not come back enough to get it through this part-by-part distribution but will now nag their parents to go buy it...and if th parents say no because they've got part of it then they'll just have to take them back to McDonald's now won't they? It's a win-win for the corporations involved, and that's all they need to care about.

    2. Re:The return of serialization? by thelost · · Score: 1

      it's incredibly simple to build a game then keep on adding new content. that's exactly what xbox live and all those console services are, i hadn't even thought about that. that has massive potential by itself. Also my example of the origin of books as a commodity came about due to the advent of better printing methods which made it cheaper. this is the same principle of the advent of a new technology encouraging a new form of publishing; or indeed a return to an old form of publishing with a new emphasis on content as a reward for loyalty. Yes in some ways it's like getting stampcards/loyalty cards, but the content itself is extremely easy to serialize. and every single ones a cliff hanger ;)

      --
      Promote Charity on Myspace, Show Your Colours!
  43. lemme guess folder structure... by borawjm · · Score: 3, Funny

    McDocuments
    McFavorites
    McVideos
    McMusic
    ...
    ??

    1. Re:lemme guess folder structure... by mopslik · · Score: 1

      ??

      McProfit?

    2. Re:lemme guess folder structure... by adnausium · · Score: 1

      now thats funny...if i could mod i would.

      --
      Don't ya hate it when the correct spelling of your favorite screen name is taken?
  44. First song is... by autophile · · Score: 4, Funny
    ...Weird Al Yankovic's "I'm Fat"!

    --Rob

    --
    Towards the Singularity.
  45. Re: what can the brand sell? by Red+Flayer · · Score: 1

    That's the beauty of cross-promotion and how easily parents give in to their kids. There are literally millions of people in the US who will do whatever it takes to get their kids to shut up. That's why McD's sells so many million happy meals each year.

    And it's not just about McDisney(tm) trying to grow the market, they are each also trying to keep/extend their share of the market. If Parent X is going to take the kids to a fast food joint, then the war is half won -- the second half is making sure they come to your fast food joint.

    --
    "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  46. Perhaps you should ask... A NINJA by Anonymous Coward · · Score: 4, Funny

    When I was a young boy, I awoke every morning to the delicious smell of pancakes. My mother, and father's dojo contained within it a hot griddle perfect for making pancakes, waffles, and a multitude of other pancake-like breakfast pastries. I remember them well -- The pleasant, care-free days of my childhood in the dojo were often spent peering into the kitchen with eager anticipation as my mother prepared pancakes my family.

    As I grew older, and began my journey to spiritual enlightenment, the memories of my pancake-eating youth filled my heart and dreams with warm, fluffy goodness....Ahhh, yes..the sweet, sweet memories... The day I ate 10 pancakes... The day I placed a warm pancake between my fleshy loins and performed the forbidden dance... The day pressed a pancake to my buttocks and encouraged my dog to come eat.. Indeed, much of my childhood was spent in pure innocence -- An innocence only pancakes can provide. It was heaven. A heaven, filled with pancakes, where I sat at the throne of God, with my hand-maidens Aunt Jemimah and Mrs. Butterworth seated beside me. An indestructible triumvirate made of flour, eggs, sugar, milk, water, and love.

    By the age of 15, the path of my life became unclear and confusing. Torn between my duty my village and my love for pancakes, I foolishly left home in search of karaguchi ah-nowakadesu .. the ultimate pancake. My journey took me to the many islands of my homeland, many days away from my dojo. My hunger for pancakes became my teacher, and foolishly I let it control the path that I walked upon. My feet, sore from travel, ached as my heart and stomach did, until I came to a realization. My duty was clear. I needed to take a stand and accept my love for the art of the ninja AND my love for pancakes. It was not wrong for me to love both. I love one as a dear friend, and one as a lover. Yes--My mission was clear--I must become a ninja, a secret assassin hired by the imperial family BUT I MUST ALSO ENJOY THE OCCASIONAL PANCAKE.

    My adoration for breakfast cakes has placed me within an awkward position. Many ninja refuse to recognize me as their brother. I defend my father's land, but I am looked upon as weak and undisciplined. I tell them, "But, brothers! Listen to my plea! The pancakes do not weaken me, nor do they make me disobey the rule of my sword. They fill me with love." But alas, they do not understand...For the mind of a ninja is complex.

    My only earthly desire is to be accepted for who I am. Yes, I am a NINJA--But I also enjoy pancakes. Will you accept me? If you were approached by a ninja who requested a pancake, would you submit to his will?

    1. Re:Perhaps you should ask... A NINJA by TheSpoom · · Score: 2, Funny

      Best. Personal. Ever.

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
  47. So I'm confused .... by gstoddart · · Score: 3, Insightful

    How is this fundamentally different from, say, stamp cards which allow me a free sandwich/coffe/coke/whatever after I've collected a few stamps?

    Fundamentally, this is a "method of providing customer reward for ongoing purchases" (coupled with a "mechanism to ensure repeat business by children").

    Big deal, so it's a digital method. They've taken the concept of reward cards, thrown in Wifi, and are claiming to have done something patentable. This is just silly.

    God I hope this patent is rejected.

    --
    Lost at C:>. Found at C.
  48. That was a TOY!?!?! by mmell · · Score: 2, Funny

    It didn't taste different from the rest of the meal, but my tummy doesn't feel so good now. ***groan***

    1. Re:That was a TOY!?!?! by clgoh · · Score: 1

      Don't worry...

      The toy is probably safer to eat than the meal...

  49. This is so sick by teutonic_leech · · Score: 1

    These corporations will not rest until they have drained the last ounce of humanity out of us and turned us into robotic consumer drones ready to be fleezed at every possible moment in our lifes. Some of you might think that I am over-reacting, but as an indie film maker I am actually on the producing side of such possible content (although I'm sure McD would stick with the blockbusters). What ever happened to simply sitting down for a meal and enjoying a stimulating conversation? We are all like the proverbial boiling frogs - and we're simply tolerating more and more crap like this until the day we've given up any individualistic thought and completely capitulated to those corporations running our lifes.
    This is really sick....

    1. Re:This is so sick by Tavor · · Score: 1

      Remember the two races of evolved 'humans' in H.G Well's book, The Time Machine? The Eloi and the Morlocks? The Eloi are pretty analgous to Consumers. As long as the meals are coming, the stuff works, etc, they are mindlessly happy. The Morlocks are dumb as Sony and yet keep everythig working for the Eloi.

      We aren't there (yet,) but can't one already see this type of thing happening?

      --
      Windows has detected an undetectable error.
    2. Re:This is so sick by teutonic_leech · · Score: 1

      I hear you man - I still prefer to be an Eloi - they get better poon - LOL :-)

  50. Deminishing Returns by Dareth · · Score: 1

    ... just like gambling... very addictive!

    I'm just talking about the food mind you.

    --

    I only look human.
    My mother is a halfling and my dad is an ogre, so that makes me an Ogreling
  51. Movie Dealing? by Secret+Rabbit · · Score: 3, Funny

    This sounds notoriously similar to drug dealing to me.

    You buy the happy meal and get the device and a small for free.

    Then to get the whole thing (or more) you have to pay.

    *in evil sounding voice* The first one's for free! *evil laugh*

  52. Do they know what their doing by Device666 · · Score: 1

    This way they get conditioned to get frustrated by not being able to complete a movie when they are eating hamburgers. Some people eat more when they are frustrated. Voila a great business plan. Why would anyone be so masochistic to watch 10 minutes of a movie, especially if they are so easily downloaded these days?

  53. News - three years from now by CrazyTalk · · Score: 2, Insightful

    According to "TFA", it takes 30 months for patents to be approved, and they havent even started looking at it yet. Right now it sounds like this is all "just in case we want to do this some day in the far future". Not Stuff that Matters.

  54. An Arm and a Leg by nikremt · · Score: 1

    Sounds good, but I don't know how well the partial download would go over. I doubt that many kids would have been happy only getting cetain body parts of their favorite action figure that they could eventually piece together and make a toy that you could actually play with. Why would you only want spiderman's arm and leg? Would that encourage return customers, or actually not be a good enough incentive to make the purchase in the first place?

  55. Nooooooo!! by JWW · · Score: 1

    I just got done going to Burger King incessantly so my son could get all of the Star Wars toys, now my kids are going to want to go to McDonalds over and over again to get movies!

    Its a great idea, and I don't like it one bit.

  56. What keeps the staff from giving out codes? by imess · · Score: 1

    Embedded signature? How do they match that to a... receipt?
    Sealed? How about reuse?

    1. Re:What keeps the staff from giving out codes? by wombert · · Score: 1

      Eh, design it so that it's printed on the receipt, as a one-time-use code? Then the staff can't access it without ringing up an order, and they won't be ringing up fake Happy Meal orders if they want their drawer to balance at the end of their shift.

      --
      Did I say overlords? I meant protectors.
  57. Prior art troll! by Anonymous Coward · · Score: 0

    Please mod down the prior art troll. ty

  58. Diet is one thing... by Burz · · Score: 1

    ...but habituating kids to stop/go DRM restrictions while they get their fat/glucose fix seems a rather low level to stoop in order to gain consumer acceptance.

    What's next? They push some must-have movie or game to get kids to scream until their parents let them install a Sony rootkit??

  59. Reminds me of VHS Tapes by fohat · · Score: 4, Interesting

    About a dozen years ago Mcdonald's did a campaign with video tapes, something like buy a meal and get a movie for $2.99 (I watched The Adam's Family about 1000 times as a result). I wonder if they ever tried the same concept with DVD's? It seem's a heck of a lot easier for the consumer, and you'd still have people returning to the store to get another DVD.

    --
    Is there heaven? Is there Hell? Is that a Tuna Melt I smell?-Primus
    1. Re:Reminds me of VHS Tapes by freeweed · · Score: 1

      Papa John's did this with DVDs a few years back. Free DVD of your choice (from 4 pretty uninteresting selections) with every large pizza. I ended up watching Drop Dead Fred as a result, and I wish I had those 90 minutes of my life back.

      It was pretty cool at the time, though - this was when the "bargain bin" DVDs cost $15. These days I'm amazed everyone and their dog isn't doing this. You can buy older DVDs for next to nothing, so I can only imagine how cheap McDonalds could get "classic cartoons" type discs for.

      --
      Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
    2. Re:Reminds me of VHS Tapes by chris_eineke · · Score: 1

      One TLA*:

      UMD.

      You've heard it here first, folks. Would you like spyware with that?

      *three-letter-acronym

      --
      "All you have to do is be fragile and grateful. So stay the underdog." Chuck Palahniuk, Choke
    3. Re:Reminds me of VHS Tapes by Nintendork · · Score: 1
      "Papa John's did this with DVDs a few years back. Free DVD of your choice (from 4 pretty uninteresting selections) with every large pizza. I ended up watching Drop Dead Fred as a result, and I wish I had those 90 minutes of my life back."

      I ordered their special just to get that damn DVD. I watched that movie a lot when I was younger and it first came out, so I guess it has some undeserved sentimental value.

    4. Re:Reminds me of VHS Tapes by Anonymous Coward · · Score: 0

      If you can afford a PSP you can afford to eat somewhere better than McDonalds...

    5. Re:Reminds me of VHS Tapes by Anonymous Coward · · Score: 0

      they did it with dvds here in france.

    6. Re:Reminds me of VHS Tapes by Anonymous Coward · · Score: 0
      Mcdonald's
      DVD's
      seem's
      I watched The Adam's Family about 1000 times
      Looks like you could have more usefully spent that time learning some punctuation, fuckwit.
  60. Re:dude, you would love confusingwords.com by passingNotes.com · · Score: 1

    put up by http://www.davidsaccess.com/ this site http://www.confusingwords.com/ tracks them all! but you gotta remember, when people are cranking out commentary on slashdot, they're going fast...never stop to think much about 'effect/affect' and so on...

    --
    enjoy life, and Gmail.pro
  61. Digital toys not real enough by Anonymous Coward · · Score: 2, Funny

    This idea won't work unless they find a way to make the downloads into choking hazards. The public won't accept them as authentic Happy Meal toys until the customary nationwide safety recall has been issued.

  62. what a partnership by ChipMonk · · Score: 1

    Disney & Mickey Dee's, rotting the mind and the body together.

  63. Screw that by exley · · Score: 2, Insightful

    I have to come in multiple times to get a full prize? This never would have flown with what an impatient child I was (and still am). I would have been so pissed during Lego or Popoid promotions (anyone else even remember Popoids?). Yay, I come in for a Happy Meal and get... A single Lego brick. It's like those Star Trek chess sets where you get one piece every three months, so you should be ready to sit down and play some chess by 2154.

    1. Re:Screw that by robertjw · · Score: 2, Interesting

      Not only that, but the biggest reason McDonalds can sell happy meals at all is it comes with a toy that keeps the kids entertained for a few minutes. If they start providing a useless item that requires multiple visits to entertain a child it looks like it will decrease the value of the Happy Meal and result in fewer sales.

      McDonalds really needs to quit trying to be the high tech fast food chain - I don't think it will ever work out for them.

    2. Re:Screw that by Anonymous Coward · · Score: 0
      McDonalds really needs to quit trying to be the high tech fast food chain - I don't think it will ever work out for them.
      Look at it this way: McDonald's is offering wireless to test markets. The one in the mall up the street from me is actually one of them. At some point, someone higher up probably said "well, what if they start using our service to download stuff illegally?", and the answer came "we could work it into the price of the burger".

      Compare this to the RIAA/MPAA, who cling to one business model and scream and bitch when it goes obsolete.

      Although, I'd much rather they focused on improvement of their burgers. I'm told they're much better in Canada, where there are laws about there actually having to be meat in the burger. :-)
  64. Re:Some marvel figures come with that as a bonus.. by Lord+Bitman · · Score: 2, Interesting

    I saw some toys the other day that were like that. You bought an action figure, and it came with an arm or a leg of another action figure.
    Of course, transformers-style toys have done that forever, but this was just an arm roughly the size of the action figure's leg, nothing "rideable".

    Of course, unless they're complete idiots, they wont really be selling peices of movies, they'll be selling episodes of crappy somethingorother that will be trendy for three months.

    Of course, they could over-DRM this and entirely forget the benefit of collectable/tradeable stories in bubble gum or trading card packs. ("They're supposed to BUY the new chapters, not buy some of them and trade some with their friends!")

    --
    -- 'The' Lord and Master Bitman On High, Master Of All
  65. Happy meals running linux? by Anonymous Coward · · Score: 0

    Scary times we live in...

  66. More reason to never go inside a McDonalds... by ivanmarsh · · Score: 1

    Can you imagine?:

    "Mommy where's the movie?"
    "It's still downloading honey"
    "Mommy where's the movie?"
    "It's still downloading honey"
    "Mommy where's the movie?"
    "It's still downloading honey"
    "Mommy where's the movie?"

    Begin crying, screaming tantrum here.

  67. This will bring us big fat Pocahontas... by NoSuchGuy · · Score: 1

    A big fat Pocahontas was the first thing that popped into my mind when I read "Disney, McDonalds and Happy Meal"

    --
    Grundgesetz * 23. Mai 1949 - 30. November 2007 - http://www.vorratsdatenspeicherung.de/
  68. Mod me redundant but... by Aslan72 · · Score: 1

    gosh, that just screams hack me. And to think, I've got a two year old to buy happy meals for...

  69. Civilization done. by TomorrowPlusX · · Score: 2, Funny

    Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game."

    That's it. Civilization is over. We had a nice run.

    --

    lorem ipsum, dolor sit amet
  70. And the first part of the movie people get... by Mysdaao · · Score: 1

    will be the opening credits. You have to keep them coming back for more.

    --
    Quidquid latine dictum sit, altum videtur.
    "Whatever is said in Latin sounds profound."
  71. Make some noise if you want the french fry inside! by Anonymous Coward · · Score: 0

    http://www.vidman.ca/funstuff/mc_effort_and_crew-s kimpys.rm

    Some noise for the French Fry! Come selecta!

  72. Fuckers don't get it! by ImaLamer · · Score: 1

    putting more distractions in front of them during quite possibly the only time in which they might eat and interact directly with their parents and siblings is just wrong, absolutely wrong.

    You assume that families that eat at McDonalds actually give a rats ass about spending time with each other. The people I know who force-feed this crap on their kids do it to spend less time on or with their children.

    You think that McDonalds is to blame? Should they share some burden?

    No - they didn't fuck your husband/wife/babby daddy/whatever.

    The only thing making it hard on parents who want to raise their children right are the parents themselves.

    these kids are already struggling with obesity

    Media isn't going to make kids fat. The kids are fat because their parents don't love them and don't feed them right.

    Again, none of this has to do with any major corporations. I hate Disney, for the most part I also hate McDonalds (for other reasons) but to blame them for decades of bad parenting and general social decline is wrong. Don't sue McDonalds because you are fat, sue your mom and dad that didn't love you enough to tell you when and why you should quit overeating (and/or to eat healthy).

    Notice: I seem to be taking this out on you, I'm sorry. Not intended.

    1. Re:Fuckers don't get it! by passingNotes.com · · Score: 1

      no, i don't think you're taking it out on me - but you clearly are missing some data points. there are in fact lines between parenting responsibilities and messaging from outside, particularly where parents are not accessible (eg mcdonalds breakfasts and lunches in public schools, when parents are at work - trying to sell against peer pressure is tough) i'm not saying that the onus is now upon these firms to change the ways in which kids interact, but at the very least they might try to reinforce the idea that a meal is a time when humans interact, often with one another and not devices...just makes me sad. and no, i don't do fast food myself, or disney...

      --
      enjoy life, and Gmail.pro
  73. Why Blame McDonalds? by LWATCDR · · Score: 5, Insightful

    Little Kids can't drive themselves to McDonald's. The truth is that when I was small child we went to McDonald's maybe once or twice a MONTH. We got Pizza maybe once or twice a month. Parents need to quite blaming McDonald's for their kids eating habits. Cooking at home is the key to better health. It isn't just fast food. If you eat out every night at TGI Fridays, Ruby Tuesday, Olive Garden, Longhorn, or even a good high quality restaurant unless you you have a LOT of self control and order a salad you are going to get fat!
    Restaurants are supposed to be treats. They have become a way of life.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    1. Re:Why Blame McDonalds? by harmanjd · · Score: 1

      We only got it once or twice a *YEAR*.

    2. Re:Why Blame McDonalds? by Puff+Daddy · · Score: 1

      When I was a little kid I could walk to McDonalds. I usually had enough money on me to buy some of their crap, my parents were more than happy to keep a few bucks in my pocket to fund my comic book habit since I was reading them from age 5. I never did, not even once. A couple times when we were out driving somewhere we stopped there, but I didn't like it. My parents didn't have much time to cook, but one cooked chicken is food for a week if you're creative. I've been posting to this thread more than I've ever posted before, and its because I now realize how grateful I am that my parents cooked for me. Spend a little bit of time learning how to cook and you can quickly and easily make food that tastes better and treats you better than fast food. Give that food to your kids and they'll stay away from McDonalds for their whole lives.

      I do have one problem with the parent post. As a New Jersey resident who has spent time living in Brooklyn, I will not stand for your badmouthing of pizza. I don't care how unhealthy it is, if I can get good pizza I will eat it AT LEAST once a week. That said, I'm at my school in Baltimore and I haven't eaten pizza since last time I was home.

    3. Re:Why Blame McDonalds? by KronicD · · Score: 1

      Yes resteraunts have become a way of life... But as long as you do have the dicipline to order a salad its fine! After working a 14 hour day I don't feel like cooking dinner, but I do have money to burn!

      Since losing my job I am cooking a lot more.

      --
      "Those who would give up Essential Liberty, to purchase a little Temporary Safety, deserve neither Liberty nor Safety"
    4. Re:Why Blame McDonalds? by Hognoxious · · Score: 1
      Since losing my job I am cooking a lot more.
      Totally makes sense - the tradeoff between money and time has shifted somewhat for you. You have my sympathy - through one particularly bad on the bench time it was only cooking that kept me sane. I don't know why more geeks aren't into it.
      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  74. Economically infeasible by Anonymous Coward · · Score: 0

    The patent is on getting a partial file for every purchase or something like that. Anywa, I am sure there is prior art for even that (getting a coupon stamped at subway until u get the whole sub, collect oyrs from cereal box till u have the whole set) etc.

    The point is it is expensive to give out media players at this time. But hey are patenting it cause nobody's given out media players with partial files or whatever. If media players were dirt cheap, this is a pretty obvious marketing thing. When it becomes economical to implement they will be holding the patents. You dont need to actually implement it to get a patent.

    An example is OLED based skins for cell phones, home appliances, TV's, xbox, media players etc. Like today OLED based flexible displays are expensive .. so someone can get a patent (if someone hasn't already) on it hoping it'll eventually get cheap. It's not creative, just hasn been done yet cause of economics and other reasons (OLED displays arent reliable with all colors etc)

  75. Tooting my own horn by stinkenstein · · Score: 1

    http://slashdot.org/comments.pl?sid=93366&cid=8019 630

    Trying to document when I actually thought it up so there is some prior art.

    --
    Where do you get *your* entropy?
  76. Off topic question by Deanasc · · Score: 1

    I figure that maybe some Disney afficionado might be lurking here and can answer my question. I know this is totally off topic but does anyone know the name of the movie that features Mickey Mouse, Donald Duck and Goofy getting locked in a haunted house?

    --
    I've hit Karma 50 and gotten a Score:5, Troll... I win!
  77. Prior-art from 1833: Charles Dickens by goombah99 · · Score: 1

    Charles Dickens popularized the Serial Novel. This amounts to a re-incarnation of the serial Novel. Come back again to get the next episode. Recently Steven king produced a serial novel distributed over the internet as each segment was written.

    The only major difference seems to be the distribution format.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  78. OpenZone by Bizzeh · · Score: 0

    it could also have expandability capabilitys because of BT in the uk implementing free wireless AP's in mcdonalds in the uk. the scheme is called BT Openzone

  79. why? by AxemRed · · Score: 1

    I have a better idea.

    Disney's version: A customer enters a restaurant and buys a meal, receiving the portable media player...

    My version: A customer enters a restaurant and buys a meal, receiving good food.

    Isn't that better?

  80. Death of Imagination? Film at 11... by Anonymous Coward · · Score: 0

    Just what our children need - more and more of being spoon-fed somebody else's ideas as entertainment. At least with a toy their imaginations get some exercise. Now they'll just be sitting there vapidly absorbing yet more prepackaged entertainment as a passive consumer rather than playing as an active participant and creator. Which, no doubt, is exactly what DisneyCorp et. al. want...

    Bah. {waves paw}

  81. First Glimpse by Deltaspectre · · Score: 0

    My first idea was /pizza service :(

    --
    My UID is prime... is yours?
  82. what does the patent have to do with launch? by SmallFurryCreature · · Score: 3, Insightful
    After all you got that whole patent pending line you see so often.

    What seems a bit bigger of an obstacle is how do you get a device cheap enough that can actually handle playing a movie.

    The cheapest device at the moment must be the GBA micro and that still is 100 dollars. Of course you could deduct Nintendo's and the retailers profit from it but how low could you possibly get?

    Current happy toys are cheap chinese made plastic toys costing less then a dollar for the most ambitious campaigns.

    Surely they know that any free tech device of any capacity is going to be hacked?

    As for kids remembering to bring their player with them. A bit hopefull. Lending the device out temporarily would also be prone to cheating and asking for a deposit would effectively double the cues at the till for people wanting to give the device back after eating.

    Nice idea but wouldn't it be simpler to put the media player in the table? That techonology can be readily bought from airline seats supliers.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  83. re: restaurants as "treats" by King_TJ · · Score: 0

    The "restaurant as a treat" has changed, as people are shortchanged of more and more of their free time. Take my own situation for example. I'm a divorced dad who has a 3 year old that lives with me full time. I'm expected to drive her to daycare in the morning before I go to work (about a 25-30 minute drive with traffic), work an 8 hour day or more, run back to daycare to pick her up, and head home again. She doesn't get fed dinner at daycare because I pick her up by 6PM, so she's complaining about being hungry from the time we get in the car.

    Where do you propose I come up with the time and energy to rush home and prepare a home-cooked meal for both of us, while still finding time to clean the house, wash the dishes, do the laundry, go shopping once in a while, and everything else that needs to be done?

    Our meals are usually microwaved dinners, veggies out of a can, or something quick like a sandwich or hot-dog. Most likely not any more healthy than running by Subway and grabbing a sandwich and chips, really.

    Lots of people find themselves in similar situations, except sometimes with more than just 1 kid. So sure, I can see why fast food is a "way of life".

  84. Obese!-"/." by Anonymous Coward · · Score: 1, Funny

    I didn't see "browsing slashdot".

  85. Have fun with them by Anonymous Coward · · Score: 1, Funny

    If you want to mess up a McCounterworker.

    Instead of asking for a Coke say:

        "I'd like a medium soft drink"

    The look is always priceless. 9 out of 10 have no idea what that is. 3 out of 10 will attempt to give you fries. Some will just glare at you. Others look like they want to cry.

    Wonderful!

  86. Re: restaurants as "treats" by Anonymous Coward · · Score: 1

    Are you aware that you can prepare a meal yourself the night before and reheat it when you get home? I do it all the time. It takes a little forethought, but gets the job done pretty well. Sometimes I'll make enough for 2 or 3 meals, and have it for lunch the next day, or freeze the leftovers and eat them the following week.

  87. Re: restaurants as "treats" by LWATCDR · · Score: 1

    It doens't matter why people eat at fast food places. The choice of doing it is the issue. Being a single parrent is hard. But the fast food resturants are not the actual problem. I don't know what your specific situation is but cooking at home is going to be better than eating out as well as cheaper. You may have to cook the meal the night before. You may cook on the weekends and freeze it.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  88. Just start showing partial movies @ the restaurant by SavvyPlayer · · Score: 1

    Why give away an expensive gadget (which would also require tech support) when you can simply project the feature on a big screen in the restaurant itself. The price of admission: each viewer must place an order of some kind.

  89. More trash by bill_kress · · Score: 1

    If you are going to stress about every source of trash polluting the earth, you are in for a short, extremely stressful life.

    The world is gonners, sit back and enjoy the ride.

  90. Moral by tepples · · Score: 1

    You get divorced, and the only way you know how to feed your 3-year-old girl is by feeding her fast food.

    Moral: Don't get divorced ;-)

    1. Re:Moral by King_TJ · · Score: 1

      Thanks for the nugget of "wisdom" pal, but when you discover you're married to a woman who suffers from bi-polar disorder, triggered off by post-pardum depression from having a kid, and she proceeds to clean out the whole house while you're at work and sells off 2 of your vehicles, what would you suggest? Kiss and make up?

      No, I didn't really plan on raising a kid by myself with practically no help from family or friends - but it's the lot I'm stuck with. I don't feed my daughter fast food all the time. I thought I made that clear in my original post. But there's a good reason you see so many McDonalds restaurants with children's play-places. The fact is, lots of adults would skip eating at places like that, all things being equal - but when you have a kid that gets the enjoyment of playing with other kids in a setting that lets you finish your own meal in peace, that has a certain attraction. (My kid loves playing at the park, but when it's this cold out, that's not a sensible option. An indoor play-place like you see at many Burger Kings, McDonalds, etc. can be a great alternative.)

      And truthfully, my biggest concern with my kid's eating habits don't stem from the fast food places I take her but much more from the in-laws, who try to spoil her with far too many sweets and junk food while she's over there. She doesn't even like pizza, and she asks for things like the fruit and walnut salad thing at McD's when we go there.

    2. Re:Moral by LWATCDR · · Score: 1

      The parent post was heartless but there is a valid point to be found. It may not apply in your case at all to many people don't think before the get involved with a partner. I don't know how many people I have meet that have moved in with a person had children with them and didn't get married because they where not sure it was "right" or the didn't want the commitment!
      If you have sex with a person you that is a binding of your life to theirs. Your health is now tied to their and can be severely effected by their bad judgment. Not to mention that you my bring a child in to the world with them even if you are being careful!
      You know this because you have been effected by your ex-wife's health and possibly her bad judgment.
      How much less screwed up would the world be if everyone decided that they would only have sex with someone that they loved, respected ,wanted to spend their life with, and raise children with? Instead of just looking hot in a short skirt?
      When I look at some of the women I had relationships with and hearing your story I can only think their but for the grace of God go I.
      Of course you have a wonderful child as a blessing. I bet she is worth all the effort.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  91. Re:Order for bits and pieces? by g-san · · Score: 1

    One problem I see with this is if there are say 5 or 6 movies and two or three games at one time. Do you need level 3 of the game to be able to play any/all levels after level 3? And if there are 5 or 6 movies at once, and ten pieces to a movie, what are your chances you will get all pieces of the movie you want? And how will you feel when you get three meals in a row and you aren't getting the pieces you want, or dupes of existing pieces.

    Most likely, the kid will just go home, and go visit www.mcdonaldskeys.com, and get all the codes at once. It's just the high-tech way of sharing pieces/codes with your friends. But MickeyDs could make you open an account when you first start using the system, then they can decide which pieces to give you for each code, and the code expires immediately after use. There goes sharing. Bonus to them if you at least get to pick the movie it's from. And I'll just bet the order of pieces for a 6 part movie is:1 3 4 5 6 2. D'oh!

  92. A burger and fries? by Snaller · · Score: 1

    That'll be 50 dollars - and you get this free player as well!

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  93. I'm heading to McDonalds... by PC-PHIX · · Score: 1

    ...throw me your McMedia Player and I'll get you the next instalment!

    --
    Optimist: The thumb drive is half empty! Pessimist: The thumb drive is half full...
  94. Warning: Do not place items in mouth!! by Viper233 · · Score: 1

    Guess this warning will apply to all the items in a happy meal then

  95. Because kids... by Anonymous Coward · · Score: 0

    ...are all about delayed gratification.

  96. conceptually by mliikset · · Score: 1

    this is just serialized promotional material. When I was a kid, grocery stores had kitchenware and table settings that you received incrementally after getting a card punched or similar validation. This would have been in the early sixties. That would qualify as prior art, right?

  97. FAST food at home by Anonymous Coward · · Score: 0

    Get a pressure cooker. Seriously, go to the department store and pick one out, there are sales galore right now, or shop online. They come with recipe books and instructions. Very *nice* tool. You can do any number of healthy good meals FAST at home. Dig it, FAST. Then there's crock pots, or slow cookers, equally nice, cooks while you are at work. Get good knives and other kitchen utensils and organize and practice. You can get down to 15 minutes or so tops prep time for most dinners that are perfectly fine. Heck, I can go out to the garden and harvest what I need and be back and prepped and the stuff cooking that fast, it's just not that hard. Cooking is a great geek skill (same as the gardening and kids love gardening:hint), spend some time at it and you'll find you can do it fast and efficiently, same as learning a new game or whatever.

  98. they had several "rounds" of CDs by YesIAmAScript · · Score: 1

    There were 4 available at any given time, but they had a couple rounds of them. In the first set, "Weekend at Bernie's" was available. It was the best movie of any of the rounds, and IMHO, was actually worth having.

    Drop Dead Fred was in the 2nd round. I got that too, but I wanted a different one, they gave it to me by mistake. None of the 4 in the 2nd round was worth having, IMHO. I refused to accept any of the DVDs in the 3rd round they were so bad.

    If you ever went in to get your pizza, you'd have noticed they kept the DVDs locked up! They were free to you, but they kept them more secure than other items in there like the 2-liter bottles of pop that cost $2 or something. I never understood that.

    --
    http://lkml.org/lkml/2005/8/20/95
  99. It's time by jonnystiph · · Score: 1

    Take to the streets my brothers and sisters. Revolt, we have waited too long. First the prizes in cereal boxes got more and more shitty as time went by, and now this. This is too much, they are taking away our happy meal toys, the last place to find solace in a toy/food combination. What will I play with whilst I gorge myself on barely edible food substances. Enough is enough, get the guns and take it to the streets, I will be there shortly.

    --

    If we don't make light of everything, we are just stumbling in the dark - Blank

  100. Nice by tsa · · Score: 1

    I'm glad that McDonalds is back doing what they do best: selling not-so-healthy fast food. It's great that they have these salads now but hey: didn't we all come there for their great burgers?

    --

    -- Cheers!

  101. Re: restaurants as "treats" by Anonymous Coward · · Score: 0

    You are aware the problem here was time.
    While it is possible to utilize the hours between midnight and dawn to prepare dinner for a few days, do the dishes, walk the dog, feed the hungry, most people not working night will probably prefer to use the said hours to get some shut eye, grab som Z's, have some donwtime for psychological maintainance, sleep.

  102. Re:Some marvel figures come with that as a bonus.. by seanellis · · Score: 1

    The Thunderbirds Movie vehicles were like that. You got a single piece of Thunderbird 5 with each of Thunderbirds 1, 2, 3 and 4.

    This masterful marketing move was, however, countered at source by making the movie suck so badly no-one wanted to buy them. Instead it just rekindled the interest in the classic Thunderbirds TV series.

  103. No, no, and no, but yes. by jesterpilot · · Score: 1

    No, Mc* is not a restaurant. It's a snack bar. In a restaurant, eating takes time. It's a place where the quality of the meal and the social context of eating is at the center. And i am not talking about expensive restaurants, it also holds true for simple small-alley striplightning el cheapo restaurants and anarchistic veganistic-food-against-capitalism-squats. I've been in many restaurants that were cheaper than any fast food halls. (probably not in /Kj, soit) In a restaurant you might not learn how to cook, but at least you learn a meal is something that deserves care and special attention.

    No, Mc* is seriously targetting kids to push their parents into the corner. All their friends at school have this gadget or have been at the mc this weekend, and their kids not, blablabla. We all know how these things work. In Holland, the big Mcdonalds-signs along the speedway are sometimes called 'screaming post', because kids start screaming immediately when they see one.

    No, the real problem is not so much in the fast food, as it is in the driving. With healthy homecooking (or eating in a vegan-fuck-capitalism-dreadlock-restaurant) one can still get weight problems, simply by lack of body motion. So, get your kids (and yourself) out of that car, and on a bicycle. Cycling is a key to stay healthy when busy: one gets excercise during dayly transportation. 15km commuting a day by bicycle generally doesn't take more time than by car or public transport. And kids really should go to school by bicycle. (the biggest threat to children during their trip to school is the car of parents driving their kids to school). The trick is, excercise invokes healthy eating, your body simply asks for healthy food to keep the machine running. Improving the food whithout excercise is futile.

    But, i completely agree, one should cook at home as frequently as possible.

    --
    Trust me, I work for the government.
    1. Re:No, no, and no, but yes. by LWATCDR · · Score: 1

      I love to bike but I have to make a special effort to do so. I can not bike to any practical location from my home. My office is 15 miles from my home and there are no bike paths. The store is five miles from my home with no bike paths. I have done it on a Saturday but it was pretty dangerous.
      I wish kids could ride their bikes to school but the county I am in has forced busing. It is REALLY annoying because the town I am in is very racially diverse. On my block we have every race I can imagine. It is a hold over and the NAACP says that they will sue if they stop the busing.
      I would love to see small local schools for at least the first five years. Then gradually bigger schools from their.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  104. Waste lines... by Joce640k · · Score: 1
    Sounds like a great way to add inches to our kids waste lines...


    You mean their lower intestines will end up protruding several inches from their butts???? We must legislate against this immediately!!!

    --
    No sig today...
  105. Salads by sita · · Score: 1

    unless you you have a LOT of self control and order a salad you are going to get fat!

    Unless, of course, you are in a country where they supersize salads.

  106. Disney by Anonymous Coward · · Score: 0
    This is just silly.

    This is just Disney.
  107. When does that stop any stupid crap? by Atario · · Score: 1

    After all, we now see that Bank of America is on its way toward patenting the ceiling function. See at the bottom? Patent pending.

    --
    "A great democracy must be progressive or it will soon cease to be a great democracy." --Theodore Roosevelt
  108. As a representative of the Patent Office, I reply: by Atario · · Score: 1

    "Ree-jeck-tedd"? Whaa--?

    --
    "A great democracy must be progressive or it will soon cease to be a great democracy." --Theodore Roosevelt
  109. Re: restaurants as "treats" by jred · · Score: 1

    I'd mod you up. I feel your pain. My problem is not just time, it's skill, or lack thereof.

    My "best" dish is EasyMac, sm. can of green peas, 1/2 can tuna mixed up. My daughter loves it. She goes on & on about how great it is. Then someone asks if it's really good. "Oh, yeah.... for him...."

    At 9 she's old enough to be disdainful of my cooking. Joy.
    -------
    Don't marry crazy women! Don't get divorced! Don't be a single parent! Don't do what I haven't yet done so I can feel superior until it happens to me and I see what it's like!

    Those guys have no clue.

    --

    jred
    I'm not a mechanic but I play one in my garage...
  110. Re:First video is... by whyde · · Score: 1

    ...a double feature:

    Supersize Me
    McLibel

  111. Re:I forsee the future... by Not-a-Neg · · Score: 1

    ...at least one (economically/mentally poor) person will go on a water ride with their new electronic device in hand, and get electrocuted(hopefully), or shocked. They will then proceed to sue Disney for an out-of-court settlement. They will then use that settlement to sue Michael Jackson for another out-of-court settlement. In the end they will file for bankruptcy after spening all of their money on attorney's fees.

    --
    -==- Buy a Mac and leave me alone!