Amazon to Launch Online Grocery Store
Aryabhata writes "It might sound like a bad flashback to the dot-com days, but news is that Amazon is planning to test the waters with an old idea; the online grocery store!. To its defense Amazon is only attempting this with nonperishables like peanut butter, potato chips, and canned soup implying that there's no refrigeration required--ordinary warehouse shelves will do fine."
Previously I shopped Amazon for price and convenience, but with the plethora of new markets they've entered (none of which I'm interested in buying online) and cheaper competitors, they've lost my custom. While all businesses need to diversify their revenue streams, I find this jack-of-all-trades attitude divering theirs.
To its defense Amazon is only attempting this with nonperishables like peanut butter, potato chips, and canned soup implying that there's no refrigeration required--ordinary warehouse shelves will do fine."
Well, in that case, it isn't different from what Amazon was doing before hand, now is it? Amazon to Sell Stuff Online, Film at 11.
Uttering logically derived and empirically supported truths to the disciples of the orthodox establishment.
I've never heard of this WebVan company, but the online grocery store that I do know - Peapod - is still around and, going by how often I've seen their vans parked in some residential neighbourhoods around Chicago, quite successful. And they do deliver perishables.
If online grocery shopping gives you flashbacks to failed experiments like Webvan, you are not alone.
In fact, here they come now...
barack to the future?
It's called Fresh Direct.
Ways to dispose of hundreds of thousands of dollars of junk food left over from the cafeteria....
They could make money selling hard to find items, but not stuff that you can buy anywhere. There are a few things I can not buy locally that I would order if they had it, but I won't buy potato chips from them...
Of course, if this works then I should invest in UPS & FedEx...
I already routinely order groceries from Fresh Direct http://www.freshdirect.com/ . Its huge in the NYC area, the selection is broad (far broader than what Amazon is offering), the service is excellent, and the overall experience is excellent.
FYI, if you browse through the store, you'll notice that almost all the items they sell are economy sized or are packaged in multi-packs. If you just want one bottle of detergent, you're out of luck. If you want to save on 6 bottles at a time, this is the place for you.
Jonathan
I've been buying my groceries online for years, and I intend to continue doing so. The food is better quality, there's more choice than my local supermarket and it's way more convenient. In my area right now there are 2 competing online services (that I'm aware of, might be more) so there's even a choice. I'd assumed this kind of service was available everywhere - I guess not.
---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"
Amazon already has a gourmet food store. This seems like a logical extension to me.
I mean, ok. When I order a book and find out there's a movie about this book, maybe I order it as well (or the other way 'round). When I order a computer game based on a movie, it makes sense to try to bundle it with the movie (or a "collector's edition" of the DVDs).
Now where does peanut butter come into play? I mean, I somehow CAN see certain porn movies and peanut butter, but it's not really the thing that comes to my mind when I start browsing Amazon. Where's the synergies? When did it happen to you the last time that you wanted to buy a book and realized "Hey, I also need noodles!"?
Books, movies, games, makes sense. Groceries just don't fit into the fold.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Same old, same old. Nothing to see here, move along.
Now, if only they could find a way to get the food through the computer, and stuff it right into my face, I wouldn't have to do all that damn walking...
Oh yeah, because we all know you potato chips can't be easily crushed *cough*
That's I ironic.. my security code is "spoilage", like what perishable food does..
it might work out ok. But unless they can cut some serious deals with FedEx/UPS/USPS, shipping and handling for bulk detergent is going to be expensive. Still, its better than having to deal with the smelly and crowded walmarts around here.
http://www.boredandblogging.com - yes, another pointless blog.
It seems like before there was some check on how fat the average american can get. you HAD to get off your lazy ass to go to the store.
:*(**
now.....
Slashdot!! What's wrong with you!! I've been shopping there all week!
They have the boxes of the Old El Paso Enchillada Mix which I can't find anywhere any more. Whee!!!
--------========+++Dont Feed The Lab Techs+++========--------
In the UK tesco (www.tesco.com) have been doing online groceries for years - as have Ocado.
Amazon already also has partnerships where they set up transactions with other businesses (e.g., their whole used-book system). In some places (e.g., Boston) grocery chains are still doing online orders and deliveries. (It has a reasonable ROI if you already have the food storage; delivery people and a web site to get the segment of the market that just wants food to show up.) So the next step is for Amazon, after you've specified your location, to offer fresh food if they've got a partner in the area. I don't see it leading to a loss for either business, relative to the status quo, so it's a perfectly plausible move.
Call me when you can get alcohol online from amazon.com. Even http://wine.woot.com/ and http://froogle.google.com/froogle?q=bacardi&btnG=S earch+Froogle can get me wasted!
I've always been curious but never given it a try. I work swing shift so I'm out of work too late to hit the grocery most days.
My days of not taking you seriously are certainly coming to a middle...
In the UK, online grosary shopping is very common, with all the major supermarket's doing home delivary. Just take a look at http://www.tesco.com/ or http://www.sainsburystoyou.com/ although the fact that it's amozon that is creating the store is kind of freaky. I mean its not like they have a *food* distubution network to start with - food goes off, books don't...
Hmm.. I wonder what they will deduce from correlating my reading habits with my eating habits.
I really don't think this makes sense.
If there's one type of goods which I would like to order online and have delivered to my door, it is bulk goods. A box of 12 1L cartons of orange juice; a dozen 2L bottles of diet coke; a 4 kg box of laundry detergent. These can sit on my shelves for months, but they're bulky, heavy, and generally annoying to handle. I'm doubt I'll ever buy tonight's dinner from an online grocery store, but I would be very happy to buy next month's laundry detergent.
Unfortunately, the very nature of these goods which makes me want to order them online and have them delivered makes them impractical for a company like Amazon to handle. Products like this tend to be are at the very low end of the $/kg scale; they are exactly the sort of products which need to be shipped in large quantities to local warehouses and then delivered locally -- not packaged into individual deliveries at a central warehouse and then shipped separately halfway across the country.
The reason an online bookstore works so well is that the book market is characterized by low turnover, high profit margins, and high $/kg ratios. Grocery stores have high turnover, low profit margins, and low $/kg ratios. Trying to apply a solution designed for bookstores to the grocery store area simply won't work.
Tarsnap: Online backups for the truly paranoid
"This item is not on stock, it will be delivered within 14 days to your home"
or
"This item is on Stock. Delivery will take 5 days to you"
or
"New at Amazone Grocery! The talking Meat by Bestseller Author Dan Brown! Coming out next month"
oh well, this is going to be funny...:)
...every major super market offers an online grocery service. I have five available in my area. They're fast (next day, some same day), accurate and cheap; £5 for delivery last time I checked. Some even bringin the shopping and put it away for you.
I recently noticed that they are now selling threaded fasteners, including machine screws. I don't understand their approach. I guess someone in their marketing department decided they could sell weird stuff. Even if amazon is cheaper, I will probably still use McMaster-Carr for this type of thing as their selection/search system is *much* more refined.
They have all the things I've been wanting which haven't been available at the corner store: sushi rice, nori, and Bengal Spice tea. I think Amazon Grocery and I are going to be good friends.
Who really wants to shop for 1/2 their groceries online, and the perishables in the store?
Amazon is only attempting this with nonperishables like peanut butter, potato chips, and canned soup
What other kind of food is there? I know not of this 'perishable' food.
-Grey
Silver Clipboard: Time Management Tips
Finally, Romulan Ale home delivered!
and say that $20 of bulk anything (imagine canned soup or detergent) weighs a lot more than $20 of books. The free shipping deal on groceries is nice, but I wonder how much of it is amazon just sucking it up till it seriously gets off the ground.
http://www.boredandblogging.com - yes, another pointless blog.
Peapod is still going strong in Chicago, perishables and all, and they seem to be in other markets as well. mt
mt
Just to add another to the list of people saying "Flashback? Huh?" I live in the Dallas/Fort Worth area of Texas, U.S.A. and order all my groceries from Albertsons.com, perishables included. They deliver in refrigerated trucks.
Still, even without refrigerated local delivery, there've been places shipping non-perishable food items for a while now. Just google for "groceries."
Fresh Direct is popular, and apparently successful, in densely populated neighborhoods like mine in NYC. Even though there are grocery stores sync'ed to the local neighborhood within a few walking blocks, all over the city.
Some competition from Amazon might force down the prices, and produce some new innovations for better service. And it will double the number of doubleparked giant delivery trucks clogging previously residential-only streets that rarely took deliveries.
These delivery services should deliver only after 8PM, when people are at home, and traffic congestion is lighter, and the double/parking has settled down. Getting that setup for residential zones would help make it more obviously better in commercial and mixed zones. Eventually we can have deliveries only between 8PM-6AM, and use the full capacity of our roads, even increasing it by lowering wasteful congestion.
A great combination of efficiency and convenience, at every level.
--
make install -not war
I've been ordering food (including frozen stuff) from amazon for like 2 years. Ok so it's usually companies that work with amazon and not amazon itself but its still the same thing on the customer side of things
In the SF Bay Area, Safeway and Albersons already offer full online shopping to the door, ala webvan and have been for a little while now. Like a lot of web ideas that died during the Crash, but are doing fine now and just needed some time to get the model right and more penetration, this seems like a pretty obvious/good idea. The earlier guy was talking about NYC having similiar services.
I suspect that this is something that makes a lot more sense on a metro by metro basis, hooked into existing stores just as an added service, instead of a nationwide thing. Only non-perishables, like amazon, seems kinda annoying and limited unless there are deep discounts. I would rather pay a few pennies more to not have to order my groceries repeatedly. But maybe that's just me.
7. What we cannot speak about we must pass over in silence.
If they'd only do this for beer, wine, and liquor.
"I am the king of the Romans, and am superior to rules of grammar!"
-Sigismund, Holy Roman Emperor (1368-1437)
We should all boycott this new venture. They do not sell Mountain Dew!
-David
The main difference being, of course, that they're already in the grocery business, and so have no problems with perishables. In fact, I ordered my groceries online from Tesco earlier; it's so much quicker and more convenient than actually going there. Of course, you have no control over the quality of the fresh items that are picked (although I generally have no complaints). Also, if they don't have something you ordered they'll substitute something similar, which isn't necessarily to your taste. You're entitled (expected, really) to refuse anything you don't want though if that does happen.
There's a charge for the service, of course (about 5 pounds), but it saves so much time and hassle it's generally worth it (not to mention that it massively cuts down on the temptation to impulse buy).
It's official. Most of you are morons.
I could starve if my food gets back ordered. Especially if I finished up that 64 pack of Pringles I got last time.
Bush villages in Alaska where the USPS already delivers at subsidized rates. Anyplace that's not near a large grocery store. I live less than a mile from Safeway and Costco -- so it won't impact me much unless I want to buy a case of Lucky Charms (they're magically delicious!) and Costco has those lame multipacs with 2 other cereals included.
I can buy a 2lb jar of peanut butter from Costco for $5.00. Minimum Canada Post parcel rate for that same jar of peanut butter is $5.50 - without looking it up, UPS would normally be about 2x that and FedEx about 10x that. Unless UPS actually pays Amazon to deliver stuff or they are using a completely different business model, I can't see how they plan to compete.
I can't help think that they've been pretty much forced to expand their services while they can.
Even now, if I were to buy a book, I'll just google it and find the amazon link from there. Thats advertisement expense that Amazon is losing right there - more importantly Amazon has stopped being my first resort for book searches though majority of my purchases might be still from there. Amazon would probably want to gain that "first site you go to" share. And if they stick arnd with just books, whereas google offers everything (including Amazon links - which obviously they cant afford to take out), they might start to lose a bit of relevence. And obviously google's plan to scan the worlds books is a very visible threat.
Amazon, being a general-merchandise store like Target, does not employ such sanitary procedures. The Amazon employees packing the non-perishable foods (for shipment to the customer) could very well have just used the toilet without washing hands before resuming the handling of the customer's items of food. These observations also apply to Walmart and other general-merchandise stores.
If you buy food, buy food from stores that specialize in selling food.
I buy stuff from Amazon and Target often, but I never buy food from those stores.
I wonder if this isn't common across most of Europe. It is at least in Spain.
In addition to internet ordering the major grocery chains in Spain (two of the largest are actually French and German owned) offer other creative options. I for example found I didn't particularly like shopping for groceries online. There were too many things I wanted to see and select in person: fresh fruit and vegetables, meats, cheeses, etc. But I also found I didn't like lugging my groceries home on public transit so I would shop in the store and then have my groceries wheeled back into large coolers to be delivered either same or next day.
Why does this work so well in Europe but seem so rare in the States? It could be because of a significant difference in population density. These sorts of services seem to work well in densely populated areas where cars are less available (or desirable) than in more rural settings. The US has historically had a very disparate population living in primarily rural settings. This seems to be changing as small towns are shrinking as cities grow.
Not to mention tesco.com and ocado.com in the UK (Very successful national online grocery stores run by ... two of the UK's biggest grocery store chains), and the many online organic food delivery box companies running in the UK. Honestly, guys, if "online groceries" gives you flashbacks to 2000 then you are about six years behind the times...
Yes. The alogrithm will base your food preferences on the books you buy. For example, if you order programming books, a suggested purchase for food would be would be "Jolt Cola, Potato Chips, Coffee and Ring Dings".
These types of goods are commoditized to the point that no one -- not even Amazon -- will be able to gain significantly better economies of scale than are already present. The margins are just too thin. As others have mentioned, Amazon is already at a disadvantage because of the shipping.
Most of the traditional grocers gave up on trying to compete with Wal-Mart on price long ago and are looking for new ways to differentiate the customer's shopping experience instead. Been in a Wegmans, Whole Foods, or one of the new A & P "Fresh" format stores (A & P Fresh, Waldbaums Fresh etc.)? It's all about ultra-impressive super-clean 100K+ sq. ft. stores, organic foods, in-store cafes, etc. coupled with a progressive (for retailers anyway) use of technology. With many traditional low-end grocers going under, selling off large numbers of stores or re-orging (Winn-Dixie, Food Lion, etc.), the rest are content to let Wal-Mart have the low-income demographic and aim squarely at capturing upper-middle class and above shoppers' dollars. These shoppers have proven that they're willing to pay a bit more for a high-quality shopping experience. Amazon's approach will add some more content to their own store (the ultra-important "long tail") but will have little effect on the grocery biz.
Disclaimer: I work for a retail software vendor.
you could post reviews for your groceries? Because if yes, we can and will annihilate the TV dinner business.
Damn, I did a google and found the following:
After analyzing the data, Amazon.com has determined that WinEveryGame (978424), lives in his parents basement, has no girlfriend, prefers books about game cheats, and lives on a diet of junk food and caffeine.
Is that scary or what?
Transporter
I'm going to be wearing a hockey mask when I go off on everyone...
I'm okay with this idea so long as there isn't a Used & New grocery section, like for the other items they sell.
Either that you're a twelve year old boy or a Catholic Priest.
I did a quick and dirty price comparison with my weekly Kroger add + coupons and found Amazon to be more expensive. That is also to say that Sams Club, Costco, and other bulk places are more expensive because you cannot use a coupon. I must include I'm the type to shop where my $.5 coupons double so coupons are worth a lot. If I could use my $.50 (doubles to a 1.00) off 6 boxes of Mac and cheese on a bulk 24 pack of Mac and Cheese 4 times over ( I save 4 dollars on 24 packs which make it 16.90 on Amazon) I would shop bulk but right now it's less cost efficient.
I guess it's because I live in a rural area, but I've noticed -no one- here seems to mention Schwan's when this sort of thing comes up. They've been in my area for as long as I can remember, and while they don't deliver fresh foods, they do deliver an assortment of groceries. You can order online, over the phone, through a catalog... or if you get lucky and the truck just up and stops by. They come on a fairly regular schedule once you've opened an account with them -- so they can visit, say, once a month. But as an example, you can get frozen meat, pre-packaged dinners, dessert, Ice cream, bread, vegetables, pizza. Depending on your area, sometimes you can get eggs, milk and butter. Now, I can't remember seeing a lot of potato chips, cereal, or peanut butter... but maybe that's for the better.
We had a delivery of a computer monitor by UPS once. I heard the truck pull up and I walked out the door to greet the delivery person, just in time to see him drop the monitor box out the back of his truck onto our cement driveway; a two foot drop with a nice "thud".
I find that anything delivered by UPS can be "perishable".
This will really broaden the horizons for someone living in, say, Elbonia.
:)
Also, they should start bundling foodstuffs with books and movies... the piece of steak that Robin Hood ate, the chocolate bar that was eaten in "hunt for Red October". That would really get you into the mood
Yes, you'll find that many of the problems historically in the formation of the US are the direct opposite of the problems in Europe.
... in Europe you have plenty of labour and no land; in the US we have always had plenty of land, but a massive shortage of labour.
Mainly,
You see these issues work themselves out in many ways over the last 500+ years from slavery, religious warfare, socialism, to trains, and even web groceries.
Now with the amazingly suicidal birthrate in Europe at the moment that is likely to change. However, I am sure that once the Muslims have reached majority and are able to implement Sharia law, your birthrates will start to climb back up. Say, 2030-ish?
Google for Mark Steyn & "It's the Demographics Stupid"
Safeway does it here. And Peapod also offers a service.
I see the employee shoppers in Safeway a lot. They have these carts that know what they are to buy, and route the person on the shortest path through the store to pick up each item, and tells them which items to buy and which bin to put them in (since they shop for a couple people at once).
http://lkml.org/lkml/2005/8/20/95
So how's that any different than a Sams Club or Costco?
--
The "are you a script" word for today is "wonted". (WTF?! even the capchas are mispelled)
Amazon.com doesn't seem to understand the internet. Look at ebay, google, paypal. What do they "sell". NOTHING. They sell the relationship between consumer and vendor by making it easy and fast. They have no warehouses (besides serverfarms), they have no inventory sitting and costing money, they are WEBSITES, dot coms, not businesses with a website. Amazon is in an incredible position to be one of the "brick and mortars" of the internet economy but they need to think ethereal and not physical. If you want to sell groceries, allow vendors to sell groceries over the internet to customers in the same city and take the glorious %1 off of every order. Jeff Bezeos is running too many circles on his Segway.
There's another plus which no one's mentioning. The gas savings. It mights also reduce the load on the roadways.
Basically I already try to embrace many of these services already. If I could have at least basic food supplies delivered to my doorstep for a small extra cost then I'd jump at the chance. There is a food service in my area that delivers food. It even does this in the very rural areas. It's called Schwans. Unfortunately they have a steep markup. If a company like Amazon can do something similar without the huge markup then I'm all for it.
I may avoid shopping for 'Hannibal' on Amazon once they start cross-marketing this service ...
Most people at SlashDot disdain modern best practices of hygiene. When the morons saw your post, they promptly modded it down.
Safeway, Albertson, and Nob Hill require all their employees to wash their hands after using the toilet and to sanitize their hands (e.g., with antiseptic lotion) if their hands ever become contaminated. These requirements are not "for show". They are recommended by health/medical professionals.
What kind of numbskull at SlashDot would actually mock such best practices of hygiene? The numbskulls must be Indian or Chinese. Having lived in Taiwan, I can tell you that none of the employees at Chinese supermarkets or restaurants ever wash their hands. Taiwan also has the highest rate of hepatitus A and B in the world.
The problem with shopping for natural and organic foods at Amazon is you'll miss the smell of patchouli and body odor. Unless of course YOU haven't bathed in a week and shower in patchouli yourself...but nobody on /. could possibly be like this.
In all seriousness though, most of your local health food stores run on very slim margins. I'd rather help support a local natural food store and try to keep some of the local population in their jobs. This isn't to say that Amazon offering this up isn't a good thing. I just don't think it's for everybody. That being said, getting healthy foods into the hands of more people is ALWAYS a good thing...
Money not found! A)bort, R)etry, D)eclare Bankruptcy
If you're afraid of catching something from your peanut butter jar wear gloves when you shop and wipe everything down with Vodka before you take them off.
Actually you're better off eating whatever crap is on the peanut butter jar and bolstering your immune system. They have rat trials showing rats raised in sterile environments much less effective immune systems.
My God, it's Full of Source!
OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
not even close
Ever since I moved to the greater Philadelphia region a montho or two ago, I have been getting my groceries delivered. Both ACME (acmemarkets.com) and Genuardi's (genuardis.com) deliver to my address, and I couldn't be happier. They deliver produce, meat, frozen foods, everything. On top of that, Genuardi's has all their in-store card specials on the web as well, so I have gotten excellent discounts on most of the food I have bought. I have gotten free delivery every time as well, since I spent >$150 and they have coupons all the time in that regard.
I don;t need to wander through a store for an hour or two, shopping. I hit the web site, go through my shopping history and add the things I get regularly that I am low on. Then maybe I search for some new stuff and schedule the delivery for the next evening. I love it.
And the Amazon thing is not really new--I was searching for a certain brand of Japanese instant noodle soup and Amazon came up at the top of the results.
I've built up so much character I have an alter-ego
This is reminds me of the story about when Amazon went into auctions, taking on ebay. That didn't work out. Why? The customer behaviour is just different - you go to Amazon, you see book, you click. There's suggestions for other books etc, and you might or might not get those as well along the way. You deal with a company with a known reputation. Auctions is about bargain hunting, and assessing the reputation of whoever you are buying from. The consumer behaviour is just different.
Now, how is this grocery store any different? Can they give me a list of statistically improbable items in my shopping list (fertiliser, detergent, ammonium nitrate, charcoal, starch, paraffin oil... :) ;) just joking), or suggest grocery items? Or provide consumer reviews of products? Can that work? It might, but it sounds hard. There doesn't seem to be a compelling case.
The link I provided is very entertaining by the way. If interested, you want to start here. And read the whole blog, it's full of interesting tidbits (I'm not done with it yet). Greg's cool! He's one of us. (But wait there's more: here's a similar one for Google too! Doug's a marketing guy, and you can read Ron Garret's posts for the technical stuff.)
You order and pay online and hit the store on your way home from work. You drive through and they put the stuff in your trunk. Why won't this work?
in Soviet Russia Vodka wastes YOU! ... seriously.
ôó
Ramen by the case!
Every top ten item is a diaper, #11 is Bounty towels which I suppose could be used as diapers, then it is back to diapers again until the fertility test #14 and razors at #15, then it's all diapers and babywipes again to round out the top 20.
t op-sellers/-/grocery/16310211/102-8388649-7401761
http://www.amazon.com/exec/obidos/tg/new-for-you/
If you must moderate, please moderate as irrelevent, not something bad, because I'm sure someone will find this interest
I can get my cup noodles with "sex for dummies!"
My parents live about 9 miles from the nearest supermarket, in a relatively rural area. They have, I believe, three supermarkets that will deliver.
I live in an suburban area of Colorado, and only 5 miles from the nearest supermarkets and yet I can't get a single supermarket to deliver. Apparently i'm too far out!?
I think it has a lot more to do with the US tendency to drive. Many people in the UK find 18 miles r/t too far to drive to pick up a few items - yet in the US that's nothing.
"Urbanized areas" is a pretty loose term. Do they mean urbanized like NYC? Or urbanized like Dallas, TX?
I used to live near Dallas/Fort Worth. You can drive 200 miles there and never leave an "urban" area, if you drive it East/West. Even North/South it's about 80 miles.
NYC's density is 26720 people per square mile.
Chicago's is 12604/sq mi
London's is ~12071/sq mi.
On the other hand...
Dallas' is 3534/sq mi.
Memphis' is 346.9/sq mi.
So you see, there's a bit of a difference there. Driving distance is indeed a factor for a large portion of the population. You really need a certain density to support this kind of thing on a local level.
Several stores have tried it in the past and failed. Kroger tried it in a few test markets. I was in Huntsville at the time they tried it there, but it only lasted about 6 months. They couldn't get enough people to use it to make it worth hiring more drivers, and they couldn't get the groceries to all the people in enough time to make more people want to use it.
- Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
I like mine dead.
That you need clean underwear?
-----
Sig Sauer
Knowing Google's lust for data collection, the Soviet Union is still alive and well inside the psyche of Sergey Brin....
And this is what I want next: I want a handheld barcode scanner in my kitchen. I want to be able to scan the groceries as I put them away, and scan the empty packaging as I throw it away, and then let software auto-generate the shopping list and do price comparison for me. And if item-level RFID ever happens, I wouldn't have to even scan things individually.
Look out, we might start to see an Osaka flu pandemic across the United States!
As technology improves people are going to get less and less exercise Earlier people atleast had to *walk* to their grocery store !
Chris ,
Php Programmers.
People who purchased:
- "Creamed Corn"
also bought...Broccoli Bites, Cauliflour Florettes, eggplant, and Ranch Dip.What if the Hokey Pokey really is what it's all about?
I worked for Albertsons.com back in the late 90s to 2001. They started out with a warehouse, and were shipping non-perishables to select markets, but it was not working out so well. So, then the director started looking around at how others supplied food via the web, and really liked Tesco's version. If you look at how Tesco works and how Albertsons.com works, they are very similiar (at least, when I was working there, they were). Basically, you have a guy that "shops" for you. They go down the aisls and pick out items, toss it in a box, and either ship it to you on the next day, or have it ready that evening. I think it costs about $6 to pick up the order, or $10 or so to deliver the order. I know back when we were trying to figure out how to do this, we were avoiding the Peapod model, because it did not work as well as we wanted. In a MAJOR population center, it works ok, but as things spread out, their model used to start coming apart.
I wonder if Fresh Direct could "scale" in NYC? They only make it by double parking. If "everyone" started getting Fresh Direct deliveries, they would completely tie up traffic in some neighborhoods.
Actually, something that no one has hit on. When you design a site well, you open up all kinds of opportunities for people that are disabled, and have trouble shopping. When building albertsons.com we tried to adhere to good methods of page design, and that turned out to be a real boon for us, since the blind could use our site after a little practce. There was a lady up in Seattle that we flew down, to speak with our ecommerce team about the difficulties of "reading" a website, and things we could do, to make sites easier to navigate. I know it is not something we pushed, but it is something I am happy to have been a part of. Subsequent designs, we would have her look at, to make sure they were accessable, and would get her feedback, to make them better. Having online shopping opens up all kinds of opportunities to people that are handicap, to be more self sufficient. The lady that I am speaking about above, was able to shop, by herself for the first time in her life, because of our site. It is just plain cool, to be a part of something like that.
Irradiation would kill all those extra germs you worry about and, with special packaging, would let Amazon ship perishables such as meat. I look forward to the cheaper, nuclear future.
I miss Webvan. I'm not afraid to say it. I miss Webvan. With Webvan, I could select the groceries I needed, select a time for them to be delivered, and the guy (who was invariably friendly) would carry them up to my apartment to drop them off. On time, every time. The prices were reasonable and the goods were high quality.
Now, with Amazon's scheme, I can buy only non-perishable foods (the vast majority of which I can find cheaper as a generic brand at Kroger), and then wait for "Super Saver Shipping" to deliver in its own good time. Then, if I'm not home, they'll either leave it at my door for someone to pilfer, or take it down to the office so I can schlep it back up.
I miss Webvan.
Gifts for Geeks - Stuff that really matters!
Folks,
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Check reality today then speak:
http://www.amazon.com/gp/browse.html/ref=sc_bb_br
Unaccountable leaders are masters, and unrepresented people are slaves. How do US and EU fare?
Just looking a breakfast cereals that I would buy, I can save 30% of their price (and they sell in BULK) just going down to the grocery store a mile and a half away... which I would rather do anyways.
Out here in the Philadelphia/South Jersey area. Acme Markets http://www.acmemarkets.com/ has been doing this for a few years. You simply make your online grocery list, and you can choose between pickup for $5 or delivery for $10. They do everything from meat to produce. I think it started as a service to the elderly, but I know I used it once when I just couldn't get to the store and it was a real convenience.
"Don't be so humble - you are not that great." - Golda Meir
And that is the point. Amazon has checked their records, have processed billions of data points, and have reached the simple conclusion: only a handful of shoppers buy something regularly from Amazon. Most Amazon shoppers (from my experience, and people I know) buy things in spurts (for birthdays and christmas), and then make a rare purchase.
From what I've seen, this is how Amazon works: the "free shipping" means that, on price search engines which include shipping costs, Amazon's prices are really low. Most of the regular buyers use the free shipping option, but usually that free shipping takes over a week. Unfortunately for Amazon, most people who are too lazy to go to a store to do their shopping still "want it now," so they end up paying for standard shipping or better. So why is it unfortunate that people "want it now?" Simple: after a few times shopping Amazon, people begin to calculate shipping into the cost of the item, and suddenly Amazon's prices aren't so great, so they start shopping around.
And that is why they're launching this Prime crap. I agree with the grandparent that the grocery service is meant to drive Prime. Prime is meant to keep customers coming back, and THAT fuels your ability to expand into new markets, so you have to start the system going by dangling a goodie (groceries) at the end of a stick. Amazon sees the opportunity: people always think they will get the better end of the deal with subscriptions, but they rarely take advantage of it. I knew guys who would waste $20/month on a Netflix subscription back in the day, and never see more than 2 movies. People sign up for monthy cable fees larger than a YEAR of prime, but don't watch more than %10 of their channels. Folks buy up BJ or Costco cards and never use them. It's the nature of the business.
That said, Prime is a win-win situation for Amazon. If people don't increase their shopping habits, they likely won't cancel the Prime account so long as they remain a customer. If people DO increase their shopping habits, Amazon still makes money, because even their heaviest shoppers wouldn't order more than a couple dozen times a year, and the extra sales would easily make up for a few abusers.
Look at me: I typically buy from Amazon about 4-6 times per year. Prime would not be worth it to me because I can do math, and I usually just pay for standard shipping, which is nearly as fast. But to most people, the free "trial" is enticing, and they figure they'll get their money's worth in the long run. To Amazon, this is money in the bank. I'll bet even with half-a-dozen orders from me (some hundreds of dollars) and standard shipping, Amazon doesn't make $40 off me, let alone the $80 it costs to join Prime for a year.
Amazon needs all the hooks they can to get people to sign up for Prime. Expect them to offer even more stuff for sale in the coming years.
Man is the animal that laughs.
And occasionally whores for Karma.