AMD Launches Counterstrike Against Core 2 Duo
DigitalDame2 writes to mention a PC Magazine article about the AMD 4x4 enthusiast platform, which is meant to counter Core 2 Duo. The article observes that AMD is now facing many of the same business practices it used in its war against Intel. From the article: "While imitation may be the sincerest form of flattery, improvement can often be a slap in the face. Intel's C2D was designed with both low power and performance per watt in mind, two key design metrics that helped AMD cut into Intel's market share with the Athlon 64 and Athlon 64 X2. And, as preliminary numbers have indicated and final performance reviews now show, the C2D has learned its lesson well: its performance now tops AMD's Athlon 64 architecture by a substantial margin."
4X4 sounds more like a marketing ploy to me than like a feasible solution for Joe Average or even Joe Gamer.
a rch+Froogle&lmode=online&scoring=p
Why?
Consider the cost of Athlon X2 processors:
http://www.pricewatch.com/cpu/442067-1.htm
The least expensive Athlon X2 costs a cool 300 bucks, while the mid-range Core 2 Duo (Conroe) E6600 costs $315 (projected wholesale price).
Now factor in a more expensive (because of 2 processor sockets) 4X4 motherboard, two Athlon X2 chips at $300, and you wind up with a $350 to $400 surcharge for being an AMD fanboy.
The situation gets worse if you want a high-end system:
Two FX-62 will set you back $1045 + $1045 = $2090
http://www.pricewatch.com/cpu/992212-1.htm
and while this combination is expected to outperform a single Core 2 Duo at $1057
http://froogle.google.com/froogle?q=E6800&btnG=Se
factoring in the more expensive two-socket motherboard expect to pay a cool $1100 more than for the E6800 system.
Personally, I'll probably buy an E6600 ($315) or an E6400 ($240) as soon as they become available.
Dedicated Linux servers (root access) $45 p.M.
Part of the vicious cycle in Tech, darwin^2.
If Intel had tried this a year ago with their inferior P4 processors, AMD fanboys would have complained that they were being stupid and basically saying they needed two chips to beat AMD's single chip.
Now, I'm sure that AMD is "innovative" by introducing this platform. Genius, I tell you!
but does it perform better than core 2 duo? I fail to see any performance test between them, and it's also AMD having the bigger market share right now, not intel. Seems like a lot of AMD FUD nowadays... AMD is no longer the underdog here.
I tried to read this article and all I could think of was that AMD is mad that strafe jumping got patched and that Intel learned how to bunny hop. I'm hung over. Need sleep.
Not if you ask hard OCP http://enthusiast.hardocp.com/article.html?art=MTE wOCwxLCxobmV3cw==/
Read my short stories - You won't regret it.
Doesn't AMD already label their processors with a relatively meaningless number designed to... say... redefine how consumers think about processor speed?
Was that a highly effective marketing technique? I mean, I guess it did get people to think about speed, and it helped convince many people that GHz isn't the be-all and end-all of processor comparison. But at some point won't people just be annoyed by the mess of pretend numbers AMD is throwing around to "make us think?"
is wasteful. I'm glad to see Intel back in the mix with some good offerings. I think those of us whom are fickle come out on top: you buy what makes sense. Fanboys step back!
We need corporate wars to thin things out. Fuck'n A! The Governments of the World are just too incompetent! It's obvious that the MBAs of the World need to unite and show these Bozoes how to fuck'n do it!
Yes siree, profit above all else! Fuck these Goddman bald monkeys!
Hey, I'm not done yet! Put those fucking jackets away!!! Hey!!! Mmmmmmmm!mM!M!M!M
Put in straight jacket and sent to a Ph.D business program.
The latest technology from XYZ corp beats 3 year old technology from ZYX corp.
-AC
This smacks to me of AMD realizing Intel had actually landed a well placed shot into thier gut and needing a fast "get positive attention back on up" spin.
So we'll have to buy TWO processors to compete with what Intel is doing with one? If they're aiming for the Enthusiast market they have to remember that "enthusiasts" have price constraints (usually referred to as "wife")
I could be wrong. But I really don't think I am.
I'm a fiscal conservative, it's a pity we don't have a political party anymore
am happy that I finally know what will be in my computer 5 years from now, when I swap out my pentium III based system. Us poor folk at least get to enjoy the anticipation longer.
Because dual-core Opterons have been around for a while. The 2xx series will run in systems with two processor sockets, the 8xx in systems up to 8 sockets. Giving you a maximum of 4 or 16 cores.
I think the new "4x4" processors will essentially be rebranded Opterons from the 2xx series. So if you really want it and are willing to pay up, you can have a "4x4" AMD system now.
C - the footgun of programming languages
It does not matter how much these processors cost today, nor whether AMD's 4x4 is real or a maketing ploy.
What matters is that AMD has captured sufficient marketshare over the last years to become a real competitor to Intel. Opterons have become the CPU of choice for large servers, the niche that Itanium was meant to capture.
Now Intel's comeback means we're seeing the start of a new growth of CPU power, this time into multi-core land, a nice solid metric on which to compete. You can fudge the Ghz but you can't really fudge the number of cores. This means we have the perfect conditions for an explosion of growth, until the numbers get into meaningless territory. Within 3-4 years, common desktops will have 8 to 16 cores, and high-end workstations will have 128 or more.
I'm just very glad my company made the move to writing multithreaded code so we can get the best from this new landscape.
My blog
Mayor of London Ken Livingston introduces a GHz charge on microprocessors used in London as he gets confused by the fact that AMD are to launch 4x4, as he thinks that they take up too much space and are bad for the environment.
People are forgetting though that its not just desktop CPUs that AMD took such large pieces of marketshare away from Intel.
There have been a few benchmarks (I believe one was on Anandtech's site) that have shown Intel Xeons running in 64bit mode performed slower than the same processor running in 32bit mode. Now, I know, we're talking about copying larger data segments around, because the address space is larger, so a bit of a slowdown in some areas are expected. But when they're talking 5% slower, thats a bit.
We replaced 3 Dual Intel Xeon servers (2.8GHz Xeons) with 4G of RAM each, with a single AMD Dual Opteron server, running in 64bit mode for MySQL. This system is immensely faster than the old Xeon systems. MySQL shows upto 23% performance increases in SELECT commands on 64bit vs 32bit on the AMD. On the Intel, it was a performance loss.
As far as heat output, the air coming out the back of this server feels cooler, not to mention that it replaced 3 servers with one.
People need to focus on the server market, and not the desktop market to see the real king in the (x86) CPU wars. Lets not forget hypertransport, and seperate data paths for memory and IO, whereas the Xeon has a shared 800MHz FSB (now 1066 with the newer rendition).
-- If we don't stand up for our rights, now, there will be no right to stand up for them later.
Correct me if I'm wrong, but isn't this just two dual-core AMD processors on a single board? What's to stop Intel from releasing a dual-socket board and slapping two Conroes in it (provided the chip supports it)?
There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
...us Intel fanboys get to see AMD scrambling to polish a turd, the same way Intel had to with the P4 core for the past 4 years.
AMD CEO to Marketing: "Attention marketing team: Full Steam Ahead with the scrambling and spinning in place!"
I'm going to take a few moments to enjoy AMD's panic. Because: a) its been a long time, and b) it probably won't last long.
https://www.accountkiller.com/removal-requested
The point was that Intel is hyping the new processor for gaming but you really don't need the best processor for gaming. Might as well drop $180 on a good processor instead of $800 on the best because it won't make a difference.
Read my short stories - You won't regret it.
http://techreport.com/onearticle.x/10091
Go! Go! Go!
Why you copy AMD a lot lately, why not! copy the best thing of them all, HT! HT as in hyptertransport, not hyperthreading. Im curious to see the new 'xeons' compete with am2 opterons. While the new architecture is seeming much faster than AMD's offering at the moment. The FSB is still old and flawed. The AGTL+ max bandwith of the CD2 is maxed out at ~8gb/sec, where as HyperTransport maxes out at ~14gb/sec.
Look at what happened to Transmeta. It specialized in low-power processors for laptops because Transmeta could avoid direct competition with Intel in that market. Then, about a year after Transmeta released Crusoe, Intel gunned for that niche market. Transmeta vaporized and its crew of Stanford Ph.D.'s fled.
As for AMD, it had been hoping to avoid direct competition with Intel by focusing on low-power desktop/server processors. Intel had been focusing almost exclusively on (1) performance at any energy cost in the desktop/server market and (2) ultra-low power for laptops. Now, Intel is refocusing on maximum per-watt performance across the entire processor market.
AMD is in deep trouble. AMD has already reduced its revenue guidance for the rest of the year.
Still, there is hope for AMD. If Fujitsu bought AMD, Fujitsu could transform AMD into a formidable competitor in the market for x86 processors. Just look at the SPARC64. It is competitive with Power4 and Itanium.
*ducks*
... as did Intel with their previous round of patched-up dual-core machines. The reason AMD's multicore is so much better than Intel's is because AMD provided a much better caching architecture. Intel's 64-bit multicores could be compared to a large V-8 engine stuck behind a tiny VW carburetor -- totally starved for data. AMD's multicores effectively shared one anothers' L2 caches (a big win), and achieved lower latency on RAM fetches (another big win).
If the two giants start to compete on core count, you can bet your family farm that there will be fudging going on over cross-communication, latency, and RAM bandwidth.
There doesn't seem to be any AMD counterstrike yet other than hot air. It would be a shock if AMD spokespeople said anything other than that they were 'supremely confident.' What else can they say...that they are facing several quarters of deep price cuts, low margins, and they're scared to death about their stock options? The original P4 delivered a pretty big smackdown on AMD that took them two years to come back from and the Conroe Core 2 Duo looks like it's going to do the same thing. AMD still has the better fundamental architecture, though, just like they did against the P4 with its 26 pipeline stages and power-sucking 'netburst' architecture, so in the long run the AMd direct connect stuff should win out but that's not going to put food on the table for the next year or so.
Why do they call it an "AMD 4x4 enthusiast platform"? It seems to me that the 4x4 motherboard would be excellent for servers.
Intel will see AMD's 4x4 with their Core 4 quadro and raise them with their uber-secret
Mega-Core-8-octo Pentium-Z MMVII Pro ultra-thread 999 energy-star
After reading the title, I was expecting to see projectile CS:Source CDs shattering Intel processors.
AMD is in a much better situation than they have been in the past.
Their server chips will continue to sell well. Opteron is still very competitive in multiprocessor systems.
There will still be people buying AMD processors based on price and past performance. If you've got some market share people will come back to you for upgrades.
AMD has other sources of income than just CPUs. Their flash memory is the most obvious one.
AMD made a name for itself as being a low cost alternative to Intel years ago. This trip into the high end is a new thing and it made them a nice pile of money to invest in the next generation due out next year.
All of that being said, I'm still going to be buying a Conroe. But your predition of the company going under is a major exaggeration. They will most likely be back and strong around a year to a year and a half from now.
My question is, how would the comparison stackup once AMD finally releases 65nm chips? Everyone knows that Intel has the best fabs, but I'm curious to see what happens when AMD catches up further in that area.
From reading the article is that AMD is aware of Intels changing business practices and are now preparing their next line as soon as possible to combat the possible shift in market share. Let's face it, most of us know that AMD has been killing Intel for years and it's about time Intel finally pull their heads out of their asses and start working on something WORTH the money. Not only will this make more competition, it will give us those very nice price cuts that I can't wait for. :)
Affordable dual processor boards would be very tempting. Unfortunately, I suspect most will be gimped, and only have memroy and a northbridge hanging off one processor. A $250 dual processor board with a memory and a PCI 16x off each processor would have a huge impact on countering Inte's Duo2 strike.
The HyperTransport 3.0 Specification provides 41.6 GB/s of 'aggregate bandwidth' - nice, huh?
All I can say is, "keep one-upping each other!" The more competition (not marketing!) we see, the better we, as consumers make out. So what if the performance gains are negligible (in certain areas) the more they release, the cheaper some of these older (still extremely viable) chips get!
Age old fight: Intel vs. AMD... you want to know who wins? Us.
Remember, adding a random "do:loop" into someone else's code is a damn good time!
It depresses me that innovation in the processor market is adding additional cores. The geek in my loves it, but the consumer in me isn't impressed. What I (and I presume most other regular users) want is the ability to double-click on my Word/Evolution/Eclipse/Firefox/IE/etc icon and have it instantly display on the screen. What I don't need is to be able to run multiple programs just as slow as I could run one program 2 years ago. What's the holdup? Is it bus speed? Hard drive speed? Memory speed? Will I ever have zero (apparent) latency between running apps and seeing the result? The problem with PC makers is that if they ever do reach the holy grail of zero (apparent) latency, then they will have to decrease the life expectancy of their products in order to continue to make a profit. Maybe I'm slightly off topic and maybe I'm just bitter, but the latest and greatest PC today just doesn't seem to massively outperform the latest and greatest 3 years ago in any way meaningful to the end user. My compile times are faster, but for the most part, users simply can't/don't tax their processor.
Check out my lame java blog at www.javachopshop.com
If anyone has looked at the C2D specs, the MHz race is over (for now). AMD stopped publishing their MHz and relied on the relative performance to the P4 counterpart. Now with Intel releasing the E6300/6400/6600 what will AMD do? We used to have MHz, MIPs, bogoMIPs, FLOPs, etc.. What will be the new benchmarking standard?
I like my dual core system but really, had I not needed a new motherboard to get PCIe, I'd still be running a single core P4 2.4GHz and doing fine. I'm not opposed to the push to mroe cores, I think software makers need to start thinking mroe multi-threaded, but I don't think it's worth going overboard on it until the software starts catching up. Give it another 6-12 months. Between the dual core PCs, the 3 core X-Box 360 and the Cell in the PS3, I'm seeing multi-threaded thinking taking a huge upswing. Then maybe it's time to start looking at 4, 8 or more way computing on the desktop. Until then, I think it's just trying to show off your ePenis.
This, of course, doesn't apply to research/simulation types of situations, but that doesn't sound like the target here.
..isn't competition grand! Look at the innovation these two companies are making at a breakneck pace! Woohoo!
AMD Launches Counterstrike Against Core 2 Duo, but is defeated, citing lag problems as the cause of death.
Remember kids, tin foil doesn't work, so use LeadHat.
Tut tut! Another sloppy editor. What is wrong with the industry standard:
AMD launches Core 2 Duo Killer
I would have been a whole lot more impressed if they had actually made a "four by four" machine, instead of just making up a nonsense term for what's nothing but a regular dual-socket, dual-core setup. At most, I'd call that a "2x2." Four-by-four? It doesn't have four of anything in it, certainly not four of anything by four of anything else. That's just misleading.
Two cores per processor times two processors ought to be called a 2x2, and a 4x4 ought to mean a four-socket mobo with four quad-core processors, for a total of 16 cores. Similarly, what they're calling an "8x8" ought to be called a 2x4, or maybe a 4x2, since it's four processors times two processors per core.
For an 'enthusiast' product -- which they're apparently hoping to sell to people who have a clue -- that's a stupid way to name it. Plus, as multi-processor, multi-core systems become more prevalent in the future, it would be nice to have some clear nomenclature to describe them. AMD is just starting everyone off on the wrong foot by calling their dual-core/two-way systems "4-by-anythings".
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
Sure you can. All you have to do is dig out those Dos 6.0 disks. Both your boot and application startup times will be blindingly fast. I've been tempted to try it :)
Before somebody jumps in and responds to this line: "Four-by-four? It doesn't have four of anything in it, certainly not four of anything by four of anything else." and says 'but it has four cores total in it!', yes, I realize that.
What I should have said was that it doesn't have any single part with four of anything in it, so it's not as though they're doing a "four-way" something times four of them, which is what "4x4" logically suggests, IMO.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
I read elsewhere that this 4x4 baord will only take special FX designated CPU's with new pin count and two sets of hyper transport links to support CPU-CPU and CPU-chipset comms. You will not be able to slot in a regular "enthusiast" CPU such as the present FX or X2 as there is only one hyper transport lane per CPU.
This will become a VERY expensive package with premium CPU's and a premium Motherboard.
is just another type of advertisement, abeit free.
Maybe it's just me, but I don't see how doubling up the number of processors/cores will help AMD to compete with the Core 2 Duo and Core 2 Duo Extreme processor offerings. The benchmarks posted earlier today clearly show that Intel's latest offerings leave AMD's processors in the dust both in terms of cost, efficiency and performance. What possible "enthusiast" is going to see the benefit of running 4 cores vs. a dual core? I mean, gamers won't see a performance boost from that until games are truly multi-threaded, and even then they'd have to be optimized for more than 2 threads. Regular desktop apps don't challenge the CPU as it is. Not to mention that putting in 2 AMD 64's is going to generate twice the heat which is the area that AMD fanboys used to brag about the most. So somebody please explain to me in terms an "enthusiast" would understand how 2 slower, hotter, more expensive AMD 64's is worthy competition for a single Core 2 Duo, and then tell me that AMD has nothing to worry about . . .
A single (single or dual core) super-duper fast processor may be good at some benchmarks but consider this.
Plugging in two Athlon 64s/Opterons doubles the memory bandwidth due to the NUMA (Hypertransport) architecture. That intel processor is choking on an old-fashioned 1980's-vintage front side bus. If you have two, they're both fighting over that bus.
This is why Pentium multiprocessor systems don't scale well. You get a bit of a benefit with a second processor, with very small and diminishing gains with additional processors.
Stick Men
Agreed. They still command the IO advantage in the midrange server community. And they still have some of the best EE talent in industry, made possible from a whole slew of defections from intel and generally community elan over the last four-five years or so. Meanwhile, Intel's been spilling their strategy beans for months now.
AMD's biggest problem is not being 65nm yet. However, the process alliance on that front is quite strong, with lots of collateral interests. AMD, IBM, and (more recently), SUN. They're obviously late on the 65nm front, but they have things held close to hand they're not showing yet, and when they get to 65nm, it will be a *better* 65nm than what Intel has.
C//
headshot!
-m10
Then you really aren't qualified to comment.
I'm not trying to be catty here - just that this is one of those driving experiences you must experience to appreciate.
No, mp isn't required for general gaming - but keep in mind that just becauswe one games, it doesn't necessarily mean that they *only* game.
Let's say you have a high end box you use for rendering. It has a fast cpu, high end graphics and a speedy file system.
Would it make sense to build another box to use for gaming? Likely not.
I had to build a fat box once to process web server logs.
It really *required* dual cpu's and lotsa ram, and would have happily gobbled up 4 cpu's.
Having multiple cores also allows one to come closer to multiprocessing, rather than mere task switching.
Keep in mind too that certain high end apps are well known for gobbling all available resources.
Having 4 cores and running an app that will access two of them means that you can still do other work even when two of the cores are cpu-bound.
This 4x4 thing is a bunch of marketing BS. Back when I entered college ('99) people were running desktops with dual Celrons. Putting two CPUs in a desktop is old news.
No, I will not work for your startup
what about The Intel layoffs?
What parts of the company do you think they represented?
Who do you think they will go work for?
My wild guess is, they were the sales force needed to touch
base with Dell, and some of these layoffs may end up working
for AMD in the same capacity, as account managers for Dell
at AMD.
When can I see my 16-core hyperthreading AMD Opteron system with 32GB of RAM, 4 high-end GeForce cards in SLi and ten 500GB HDD's?
Mmm... Overkill...
Screw the rules, I have green hair!
I find it an interesting thought that the statement from the article quoted, "while imitation may be the sincerest form of flattery, improvement can often be a slap in the face" is true for two competing hardware companies, the same could never really be said of contributions to open source software. You don't generally see too much complaint about open source developers using and building upon existing projects, or even outright borrowing the best features of competing projects (e.g. Gnome/KDE, Linux/BSDs).
"the 65nm front, but they have things held close to hand they're not showing yet, and when they get to 65nm, it will be a *better* 65nm than what Intel has" Better 65nm than what Intel has? Care to substantiate that and pass the crystal ball to me when you are done. -P
Okay, I'll give it the Slashdot norm, but nobody gets what this is. It a hypertransport socket for not just another CPU, but ANYTHING you would want to connect directly to memory and CPU. No PCI or other slow bus.
There are already Xilinx cards available because this has been used in Cray supercomputers for a while (the Opteron ones anyways). This means AMD can counter ANYTHING Intel puts out because you can just slap a $20 speciality DSP on the mobo which could easily be 100x faster than that Intel chip at whatever small set of functions it needs. Video cards are already in the works for this along with all kinds of audio and video stuff. I seem to remember one manufacturer has a RAID processor. The possibilities are endless.
[RIAA] says its concern is artists. That's true, in just the sense that a cattle rancher is concerned about its cattle.
I say hooray!
Is that the major difference in raw CPU power?
I know that the X64x offers 64 bit instructions by default and also the 32 bit instructions for the backward compatibility. Is the Core 2 Duo offering the same or is it more a 32 bit system? (I mean will 64 bit Linux distros be able to run on core duo 64)
AMD uses silicon on insulator technology in their fabs, Intel doesn't. SOI provides better performance for a given size, hence AMD 65nm is "better" than Intel 65nm, this is also why Sony, Nintendo and Microsoft are all using it in their next gen consoles.
If AMD's 4x4 or 8x8 concept means the average code monkey can get their hands on a multicore rig within their budget, I'm all for it. It's lonely up here with a quad dual-core opteron rig and no software to take advantage of it. "emerge -e world" was cool the first dozen times, but now I need a better screen saver :)
Seriously kids, learn to write SMP-aware code everywhere, it's not that hard if you plan accordingly. You will thank yourselves when everyone else's apps crawl on the inevitable multicore systems of the imminent future.
-Billco, Fnarg.com
You have a VIA KT3xx chipset. Or an AMD 760.
The AMD 76X pros were much better. I made the mistake of buying some 760s when the came out on the market, I should have waited 3 months.
We got the 76Xs when we bought addt. units and yeah, they were much better (faster FSB speeds too).
It's kinda sad, we've EOL'd all of our 1Us based on that platform. I'll sure miss those guys. *tear*
THIS THING CAN TURN ON A DIME, MACROSSZERO STYLE ALSO FUCK BETA, ~NYORON
Honestly, I don't know why people put up with "Enthusiast" boards or the FX lines of chips because it's all overpriced crap.
ASUS makes workstation boards with one or two sockets and they let you play with your FSB and often allow you to play with the CPU multiplier as well, even with Opterons.
A lower-priced 265HE (dual core) with a FSB boost is very stable on air cooling and sips power. Insane memory bandwidth + decent CPU performance = stability / cost / performance wins.
I mean...
A 265HE is about $370 right now. *2 = $750, tops, with shipping.
Comapred to like an FX-anything which is at least $750, or more.
THIS THING CAN TURN ON A DIME, MACROSSZERO STYLE ALSO FUCK BETA, ~NYORON
AMD has no flash anymore -- they spun out the Spansion joint venture last year. AMD is entirely a CPU company now.
Sounds like AMD may have had a performance edge and a better idea of what the latest architecture should be, but then Intel stopped driving towards a cliff and started putting their expertise and manufacturing power into something closer to what AMD had in mind. If AMD wants to take away more of Intel's market share instead of gradually losing what they've gained (if any), they'll have to one-up Intel again. Profit!
I agree with what you said, and have to comment as far as I remember AMD as a company they have always 'played' with thier CPU names to trick people into thinking things are better than they really are.
well i guess if amd cannot win technically at the moment, they fight legally. i seems they've been launching antitrust suits left and right. hmmm... is amd losing its focus and using legal tactics instead of better engineering (not that i think intel did not violate any antitrust laws)?
if you can't beat 'em, sue 'em.
Live your life each day as if it was your last.
http://www.hypertransport.org/products/productdeta il.cfm?RecordID=65
i d=11429
0 74412.html0 ~109409,00.htmln dy_allen/
PathScale Infiniband card. Lowest latency infiniband neworking card in existance (1.5 microseconds).
http://www.supercomputingonline.com/article.php?s
Xilinx card
Articles about HTX and 4x4 (Torrenza) tie in:
http://www.xbitlabs.com/news/cpu/display/20060607
http://www.amd.com/us-en/Weblets/0,,7832_8366_573
http://www.tgdaily.com/2006/06/02/qanda_amd_vp_ra
There are many more, but this is a start.
[RIAA] says its concern is artists. That's true, in just the sense that a cattle rancher is concerned about its cattle.