Vista Branding Confusing Even To Microsoft
Trotti Laganna writes "Lawyers are now arguing a case brought against Microsoft over Vista's marketing. The software giant is being dinged for allegedly not telling the truth when it put the 'Vista capable' logo on PCs that would only be capable of running Vista Home Basic. Case in point - even the software giant's marketing director Mark Croft was confused by the pre-launch campaign in the United States. Croft's explanation was that "'capable'...has an interpretation for many that, in the context of this program, a PC would be able to run any version of the Windows operating system". After a 10-minute break to talk to Microsoft's lawyers, Croft admitted he had made 'an error', and retracted his previous statement, saying that, by 'capable', Microsoft meant 'able to run a version of Vista'."
Funny, I'm not confused by this.
Posting from my linux machine, because my new vista capable computer still hasn't completed booting since I bought it back in Aug.
I read the article and still don't get it. Who is claiming what and why is there a lawsuit against Microsoft.
When I was at University, someone I knew had a computer that was capable of running Windows 95.
She was using a 486.
Summation 2
For kicks, go to the women's section of your favorite department store and pick up a few jeans that are the same size (pick something that would fit you. Lane Bryant might be a good store choice). Take the jeans into a changing room and try them on. What you'll find is that even though the same size is printed on the label, the actual size varies from item to item.
Now, when you hear someone say something is Vista "capable", you'll realize that "capable" means the bare minimum requirements have been met. Likewise, "ready" doesn't mean much more, though MS marketing wants to make the differentiation. So what matters here is not whether the bare minimum can run the lowest version of Vista, but whether it can run the more featureful versions at all. Should someone mind if their Vista "capable" machine is as slow as a dog running Vista Ultimate and can't take advantage of the Aero interface? I would say that anyone paying for the barebones shouldn't expect to run the top of the line, no matter what the labelling.
In other words, always buy one size larger than you expect to fit. Also, always try the pants on before buying.
Uh, without RTA, it sounds like there was just some linguistic ambiguity. The word "any" is special that way.
We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
Capable is very much a vague term, it does not mean 'able'. I think the sticker is seen as a certificate to some. It's a badge of office, so it should be a little more thought out. There is more info here on what the dictionary thinks capable is: http://s5h.net/u?14
Why UNIX?
He Is Not A Lawyer.
The grass is always greener on the other side of the light cone.
The case involves the way Microsoft marketed PCs
Since when has MS been a computer retailer?
I'd think that the class action would be against PC builders, who in turn would go after MS for misleading them into labeling a PC as Vista capable.
People like the blue windows XP than BLACK ok... Even in Linux i like BLUE!!!!!!!!!
Strive to be happy...
Look, as your nick suggests on slashdot we use real men's anologies namely cars. Guy stuff. Not clothing and most certainly not womens clothing and MOST DEFINITLY NOT TRYING THEM ON.
Yes I know the temptation can be great when you feel that soft lace... Eh, how about them Yankees eh.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Find out for yourself. Especially MS marketing is prone to lie, steal and cheat. And they have no clue about technology. Why people eat up every new "revolution" out of Redmont is beyond me. It is well known that MS products are unusable until they have has a few serious revisions/service packs.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
... your own marketing director has no clue about the product he is actually trying to market. Who comes up with those stickers, anyways?
for a badge that says "this PC can run Windows"?
And then it turns out to be "a Windows", not "Windows, period"?
Must feel good to be in the customer shafting business.
Like the swedish witch Häxan Surtant says: "I love charging people too much money!"
Any computer than can run Home Basic can run any other edition. Yes, you won't get Aero without a graphics card that supports DX9+ hardware acceleration, and performance won't be ideal but you will be able to run any edition of Windows - the (minimum) requirements are identical.
The recommended requirements for Home Basic and the other editions are different, however. Please correct me if the Vista Capable sticker is only available to systems that meet the recommended system requirements (in which case Vista Capable != any edition), but I suspect that since Microsoft hasn't been afraid to cut corners before that it is awarded based on minimum system requirements and that Vista Capable is therefore universally applicable to all versions of Vista.
I'll subscribe to Slashdot when I see a month without a dupe, a typo, or an article the "editors" didn't read.
Google Windows Vista Capable and you get MS own page which currently states the following (Bold added for emphasis)
Windows Vista Capable and Premium Ready PCs
What is a Windows Vista Capable PC?
A new PC running Windows XP that carries the Windows Vista Capable PC logo can run Windows Vista. All editions of Windows Vista will deliver core experiences such as innovations in organizing and finding information, security, and reliability. All Windows Vista Capable PCs will run these core experiences at a minimum. Some features available in the premium editions of Windows Vistalike the new Windows Aero user experiencemay require advanced or additional hardware.
A Windows Vista Capable PC includes at least:
Some Windows Vista Capable PCs have been designated Premium Ready. These PCs will provide an even better Windows Vista experience, including the Windows Aero user experience. Features available in specific premium editions of Windows Vista, such as the ability to watch and record live TV, may require additional hardware.
A Windows Vista Premium Ready PC includes at least:
I do NOT know if this page has been changed since the ad campaign was started but in its current form it is quit clear that Windows Vista Capable means just the bare bones of Vista and that if you want everything you need a Vista Premium Ready machine.
Yes it is weasly, but that is marketing for you, buyer beware.
Does anyone know if MS had the same text at launch, if so, then the case is without merit. If not then quit a few games are in trouble, because they ALWAYS show the screenshots at the highest setting, that may be impossible on the minimum requirements they list on the box.
Now if you excuse me, I have to chastise myself for defending Microsoft.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I'm running a Compaq NX9420 which has/had a sticker on it saying Designed for Microsoft Windows XP.
Yet when I try to install windows XP on my pc it fails to see my hard drive. Who'd a thought that a SATA hard drive is incompatible with an out of the box XP installation disk?
Even though my laptop is designed for XP doesn't mean it will work. After purchasing a USB floppy disk drive it's up and running.
Strangely it runs Vista with no problems at all. (from a fresh install as well)
When I said my laptop has/had a sticker on it, it's now sitting proudly on my nortel norstar phone as that is probably just as capable as my laptop, of running XP from an installation disk.
It seems that more and more often we're returning to the good old days of caveat emptor. In the past few months I've seen quite a few number of shady advertisements that, if not exactly illegal, certainly push the boundaries of the law.
Example: my cable company is running this huge ad campaign promising net access at X Mbps for $Y per month. Fantastic deal... until you read the fine print where it's stated that it's a time limited promotion and that after 6 months it's X/2 Mbps for $Y*2 per month, or something to that effect.
Maybe I'm just seeing what I want to see and things have always been like this, but when MS starts arguing about the definition of "capable" and saying it's all explained in the fine print, it's a bit like saying "Well, you should have been more careful, you should have been aware of the fine print, it's all explained there." In other words, caveat emptor.
It's like labeling a PC "Linux Capable", someone buys it after reading all the articles about compiz and bling and rotating cubes, is ultimately disappointed, goes to the vendor and gets told that the computer they just purchased can clearly run BusyBox, a version of Linux.
We are getting closer and closer to the day where I actually feel sorry for Microsoft.
Genesis 1:32 And God typed
Mr markting man is right. You can run ANY version (well, not always 64 bit...) of vista on a "capable pc. But as the MS page explains you will experience only core functions (=same as "vista basic).
,UNLESS you upgrade hardware later.
There is no point buying premium, or ultimate on a capable pc, you pay too much
I am sure some people here can come up with a better word than "capable".
means you can put Vista DVD in the drive.
Way to go: mention a character from an old Swedish Christmas TV show that not even many Swedes outside Stockholm actually watched. Guess it's up there with the obscurity of what Vista capable actually means, or not, for example. ;-)
threadeds blog
sounds much better and simpler. Is branding the only thing confusing about Vista? Hardware requirements, Multiple versions, User Access Control, DRM, New Features, Service Pack Release Date, Activation, Remote SwitchOff, Genuine (Dis)Advantage... etc.; the list is long of things very vague and confusing about Vista. Not just the Branding.
If you keep throwing chairs, one day you'll break windows....
The way I remember it: It's almost Christmas. -Windows Vista is Delayed. -Computerbuilders fear lower sales right before Christmas. -Microsoft introduces logo. -Consumers buy PC hoping to upgrade when Vista comes out. Vista comes out. -Consumers upgrade to Vista but can't use features they wanted to use with their new pc. -Consumer have to pull out the cash for yet another hardware upgrade. -Double profit?
Someone said something and retracted it.....
Not even the most militant Amiga site does follow the development of their favorit OS like slashdot follws Vista, makes one wonder...
Nothing new actually. But to be fair those poor marketing guys get saddled with actually trying to sell the stuff and all they get from the Developers is pure gloss, (admittedly they ain't that well versed beyond a few buzzwords).
/. ! )
Case in point - all that brouhaha about XP3 SP3 increasing performance by about 10-12% being much much faster than Vista, and believe me no one there knows what the fuck they did to get that. The Vista development people would be shitting stones by now trying to replicate the same performance as XP when the poor sods there themselves are in the dark.
I'm sure pretty soon Microsoft will come out with an explanation which might explain oh, about a 0.1% percent perf. improvement but if you'd look closely what they say will actually be full of holes. This is just to avoid getting negatively mentioned by the likes of nytimes and wsj and their ilk. ( not to mention
that an operating system should consume so much resources. If I buy a Windows Vista Capable computer, it means I can run windows vista.....just as long as I don't run Notepad at the same time. Operating system should be just a platform to run other programs, it should aim to consume less resources, thus leaving it for applications to consume. This is not news, I know...but I shouldn't a Gig of Ram just start up my system. OS by itself is a useless thing, I don't use a computer because its OS I use the computer because the applications that can run on a particular OS. I think computing has become too OS centered. I know bunch of people who have these really neat Opearting systems, with all the widget and gadgets and security policies but when I ask them 'what do you use the computer for?'....the usual answer is 'well I surf ...and check e-mail'...
I think there is a Linus (or somebody else) quote about this...which sums it up better then me.
There is a reason why OS isn't called an application....because in all reality it cannot be applied anywhere.
Why sell a crippled version of your operating system? Even if the average user may not think she needs the more advanced features, chances are another application she may install will, and then the user is left angry and confused.
But on the other hand, this may be a good thing - it was when I discovered I couldn't install an Oracle database on XP Home edition that I began to explore Linux.
What?
It all goes back to the Average Man Theory. What would the average Mom, Dad, Grandparent that buys a home computer from Wal-Mart, Dell, Office Depot think when they see "Vista Capable" listed boldly on the front of the "Brand Spanking New" computer they just purchased? Would they think that it would run part Vista but not other parts? Would they think it would barely perform? The term capable was used so that vendors could say that "Vista is not loaded on the machine but you'll get a copy sent to you when it comes out". It was completely known what "capable" would do in the market place. It would keep people purchasing computers, give Vista "feet" but provide a need for an upgrade of both in a few years. Companies spend millions on data that tells them exactly what people will perceive certain terms to mean. Capable was picked because it would be perceived exactly has they wished.
Once again, M$ screws up, we pay the consequences. Especially when my grandma got a new computer that said "capable of running vista" it couldnt even run glass or what ever. 1gb of RAM, on-board video & audio, and a centerion processor... Also, Final Fantasy 11 hardly worked! Go look at the specs yourself! >.... So my other grandma got a "Vista Capable" computer with an NVIDIA 8800, and an Intel Quad Core processor and 4 gb of RAM. I really need to learn how to type more fluently... but meh its too early for that.
Comment removed based on user account deletion
Namely Xenix: http://en.wikipedia.org/wiki/Xenix
Microsoft Word (at the time 'Multi-Tool Word') was developed on Xenix... Unix was used in the Microsoft organization up until Win95 was released, and NT was supposed to be a better Unix than Unix (which is why they focused so much on Posix compliance).
Also, Internet Explorer used to run on Unix (X on Solaris/HP-UX): http://en.wikipedia.org/wiki/Internet_Explorer_for_UNIX
Are you certain about your hypothetical you added at the end? Because all in all, there isn't a terrible difference between Home Basic and Home Premium. Most likely, it was machines listed as Vista Capable that couldn't run Ultimate.
And I have to say that I'd side with Microsoft here. I mean, when it comes down to it, if the PC can run any version of Windows Vista then it's CAPABLE of running Vista. Maybe it would be nice to have more info given to consumers, maybe a compatibility sticker on the bottom of the laptop, or even on the top lid of the laptop that's able to be easily peeled off.
I don't think that it would be a benefit to consumers to only label PC's capable of running Ultimate as "Vista Capable." It would perhaps lead consumers, on average, to buy more expensive machines than they need.
Just like my shiny new "HD Ready" tv, for which I will nonetheless need a separate set-top-box when HDTV is eventually rolled out in my country...
"Good news, everyone!"
Yeah, but who is claiming the PC is able to run Vista? The PC manufacturer? Or is MS certifying that this model of PC is able to run Vista?
Croft's explanation was that "'capable'... ...a PC would be able to run any version of the Windows operating system"
..Except ME, obviously.
Quite a lot of PCs were sold with XP and labled as Vista Capable.
This turns out to be a somewhat faulty statement, unless the manufacturer has made sure that there are Vista drivers for all the parts in the computer. Gets even better when the computer came with a voucher for Vista.
Not fun working in a hotline
We do not live in the 21st century. We live in the 20 second century.
however, it was only when you examined the small print on any advertisements for computers that you discovered this fact...
case in point, PCWorld staff would say when questioned about a basic vista capable computer that it was good for booting the OS...
here's what they were saying back in 2006...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
This whole Vista thing reminds me of "New Coke" back in the '80s. I don't think even Bill Cosby can turn this ship away from the rocks.
This sig, aah-ah, is comin' like a ghost-sig...
Well, the obvious car analogy is all those pickups and SUVs sold with some "off-road package" or whatever, but which are entirely unsuited to off-road use beyond a dirt road or maybe a beach.
I have seen the future, and it is inconvenient.
I'm fairly sure my old 8088 could "run" Windows 2.0. Does that mean I can call it "Vista capable"?
Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
I have an alternate proposal. In order to simplify your suggestion (such as eliminating gender from the term, in case there's another Carly out there), I suggest using "Also Not A Lawyer".
(And might I be the first to tag the story ANAL.)
http://exo-blog.blogspot.com/2007/11/vista-sp1-performance-dud.html
http://exo-blog.blogspot.com/2007/11/windows-xp-sp3-yields-performance-gains.html
http://exo-blog.blogspot.com/2007/11/update-re-testing-vista-w2gb-ram-office.html
http://exo-blog.blogspot.com/2007/11/how-to-make-vista-run-like-xp-sort-of.html
The fact is that BadAnalogyGuy has a good point.
Let's say someone buys a computer which says "Linux capable". This is a 386 with 4mb ram.
The user installs (or, tries to) the latest and greatest SuperDistro2000 which requires XGL, and the user can't run it. Who is wrong?
The fact that a "capable" (which usually means non-capable) computer can't run the more powerful crap isn't a problem. The problem is if Microsoft puts a LOCK to, for no real reason, lock people out and force them to use the dullier version even though their machine really IS fully capable of running perhaps even Ultimate.
Microsoft has a history of buying courts, fucking around with people, stealing ideas, applying for gazillions of patents and generally being one of the most disgusting companies in history, but in this case, it's only true of they put a LOCK. If the machine people buy really IS crap, then they shouldn't expect the latest and greatest to run very well, or at all.
And please stop generalizing men (or women for that case matter).
My 2c.
Mosaic people told them about this issue over 6 months before Vista released. The issue stems from consumer confusion. But they just simply said, "make sure that the retailers know what that sticker means". In this case, they sent out reps, brochures, pamphelets, web training, and made sure that we really got across the message of what vista capable meant. However, there was a sticker that came out a little later with black on it instead of gray. That was "premium ready".
The Message was throughly delivered in what Vista capable meant. Microsoft probably spent over a million dollars delivering that message across to the consumer and retailers. With the turnover rate of retail though. That message might be muddied by now.
Good one, the premium listing does seem to suggest that you need an x86 processor but not for basic vista.
Bad me for automatically reading 800mhz cpu as x86.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
What I find amusing is that if Vista wasnt so bloated, it wouldnt be a issue.
Who would even want to get an OS that has a "your computer is capable of running our OS" campaign going? The word "capable" just hints that the requirements are so high just for the damn OS that I begin to wonder how much power I'll have left when my "Vista capable" machine has loaded the OS.
No, I prefer an OS that my computer is not only capable of running, but can run with flying colors.
This from a nick of "SmallFurryCreature" ....
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
Now we are going to have a vista home capable, vista home premium capable, vista enterprise capable, vista ultimate capable stickers. Don't forget the 32 bit and 64 bit version stickers as well. Then we will start seeing people talking about how many 'capable' stickers their computer came with. More stickers == more power. More stickers on your car does not make it go faster. But more vista capable stickers that come on your computer might mean it is faster.
Screw this! I wanna know when Toshiba and the like are going to go to jail for selling actual laptops with Vista on it with 436M of RAM (512 - 64M for on-board video RAM :rollseyes: )
Oh, a lawyer will say it technically runs, if you don't mind waiting 10 minutes for full startup, and 2 minutes to open Explorer since the HDD is 100% utilized 100% of the time.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
Enjoy your trip down the rabbit hole.
I have some first-hand experience with this. I advised my mum to get a new Lenovo computer as her previous machine was beginning to show its age. She bought it at the store, brought it home, and it was immediately unusable out of the box. Most of her old programs didn't work, lots of her peripherals didn't have drivers, and it took minutes to boot while around 30 seconds just to wake up from suspend.
She called me asking for help and I asked her what OS came with it... Vista, of course. I tried to walk her though turning off all the fancy graphics options and services, but even with most of the OS disabled, it was still several times slower than the machine it was meant to replace. I took the weekend off to drive up to her place and install Windows XP on it and everything works perfectly now. Nice and quick, the drivers work fine, and so does all of her old software.
Now, this is admittedly a low-end desktop machine, but Lenovo had no business pre-installing Vista on the thing when Vista is clearly and practically unusable on it. Though I loathe nearly every aspect of Vista and the fact that it works with practically nothing even after being on the market for over year, I have to blame Lenovo more than Microsoft here, since it was ultimately their decision to put Vista on a machine that was clearly not designed for it.
MS certified it and put forward the requirements to be Vista Capable. It's not the manufacturer's fault.
My blog. Good stuff (when I remember to update it). Read it.
It comes on 4 DVDs.
Weaselmancer
rediculous.
Bullshit. The manufacturers put the "Vista Capable" sticker on EVERY PC they sold after a certain date in October. Dell, for example, didn't bother to test at all. They knew full well that a 1Ghz CPU, 512 MB of memory, and embedded graphics would give users a lousy experience (even without Aero) and didn't care. They simply wanted to save money, period. About the only way you can blame Microsoft is that they should have made Aero support a requirement for the "Vista Capable" logo, and they DID initially, but they removed that requirement due to pushback from the manufacturers instead switching to two different logos. The we specifically NOT ALLOWED by the manufacturers to put the words "Vista Basic Ready" (the terminology they WANTED to use) on the systems that did not support Aero because the manufacturers whined that they were still technically capable of running Premium.
It is impossible for Microsoft's lies about VISTA to have mislead anyone - we remember their past lies so well, that anyone using their software gets exactly what they deserve.
Andy Out!
Wait, you actually work for MS? And you aren't afraid to post on /.? Mad props dude.
upgrade to Windows for Workgroups 3.11, it boots *MUCH* faster and it runs solitaire just perfect!
i did not have sex with that operating system