Sony Marketing Man Tweets PS3 Master Key
An anonymous reader writes "Sony Marketing Man, Kevin Butler's official Twitter feed retweets a post by @exiva that posts the PS3 Master key. Kevin Butler who has over 69,000 followers tweet read (The tweet now deleted): '@TheKevinButler Lemme guess... you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler'" Here is a screenshot of the tweet.
... why marketing should hold all the crypto keys. They leak accidentally. The IT nerds leak would probably leak "accidentally", if they ever got this stuff.
Sony is just farking with us now. That or all future games are going to have online-connection necessary DRM. Xbox 360 and Wii were cracked ages ago, yet only Sony is behaving like a 2-year old about it.
Does this mean that Sony have now published the key? Its not as though the person running the Twitter account had to retweet. Reply or dm would have been sufficient to get the quip in. A simple Google search would have told what this was, after all.
I don't post AC. I like my -1, Flamebaits. Trump/Sheen 2012 on the Batshit Insane ticket!
Bah.. the marketing man displayed a sense of humor; he's perfectly well-aware of what that was and decided that instead of going batshitcrazy or ignoring it (the lawyer-approved method), he'd make a quip. I laughed - though perhaps a chess reference would have worked better.
But then some lawyer probably came in and went "oh noes.. investors might see 'battleship' as SONY-the-company and the release of that key as being severely damaging to the SONY brand/PS3 product! You can't say that! Quick, delete it, delete it NOW!"
Not really the guy's real twitter account?
-- if you mod me down, I will become more powerful than you can possibly imagine
His twitter account probably got hacked.
Has anyone actually verified that this is indeed the key?
Sony really wanted to leak it - why else would a marketing guy even have the key?
He doesn't actually work for Sony. I have some posts that say he is not. (a-la Colbert)
Can anyone clarify any of these thoughts?
Why did this happen? A few theories:
1) an unintentional auto-complete disaster ....???
2) disgruntled employee
3) Hacked twitter account used to launder code in to public domain
4) A diversion: A secondary easily revoked key, not the master, being used to take the piss out of efforts to to find the real master
what is your guess?
Some drink at the fountain of knowledge. Others just gargle.
You realize that Sony's argument that it's a 'trade secret' is slightly damaged now by the fact that they have now PUBLISHED IT?
I thought his retort was amusing, but this kinda torpedoes what little legal standing they had...
Oh great! Now Sony will subpoena all of /.'s web logs and sue all of ./'s readers for disseminating the key.
Is Milton Bradley going to file a lawsuit against Sony?
I'm not sure Kevin Butler actually understood what he was doing. He's a marketer, he probably wouldn't recognize an encryption key when he sees one.
Give me Classic Slashdot or give me death!
apparently he thought they were playing battleship or something
that is the real key
Look at the reply - "Lemme guess, you sank my battleship!" - The marketing guy had NO IDEA what he was reposting, he was simply trying to figure out why some guy dumped a random string of characters on his Twitter. With the spaces in there, it looks like a log of a Battleship game. The original tweeter simply confused a non-IT guy who had no idea that was even a hexidecimal value, let alone the significance of that particular one, into replying to a tweet. In short, absolutely brilliant.
46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4
Read the tweet, he though it was a set of Battleship coordinates. I bet it actually was that guy (or whoever tweets for him) that posted it.
It's better to vote for what you want and not get it than to vote for what you don't want and get it.
- E. Debs
...to those of us that have real lives, friends and girlfriends? Sorry, I've been outside.
I am guessing, but I think the poster was asking if Sony published in the context of protecting a trade secret. My understanding is that if a company fails to protect and/or publishes a trade secret, either intentionally or accidentally, the information loses its trade secret status in the eyes of the law. So in this context it is an interest question, does publicly repeating what an outside has said count as disclosure of a trade secret with respect to the law?
Sony sues itself for DMCA violation.
This really is the Streisand Effect ++ At what point will Sony give up? Surely the resources involved in chasing down every site will eventually cost more than the projected income from keeping this key private. Not that it is private anymore. A quick Google finds 136,000 entries for the key!
Looks like Sony's new "Hack the Box!" marketing plan got leaked a little early.
SJW: Someone who has run out of real oppression, and has to fake it.
This marketing idiot retweeted something someone sent him and had no idea what he was doing...
Read the tweet...
He should be fired. He's an idiot.
The Tweet link is posted here but is dead now: http://www.ps3news.com/PS3-Hacks/ps3-metldr-root-key-retweeted-by-sonys-kevin-butler/
I thought Sony released an update that mitigated this...
Has anyone tried the code yet?
Moving game sales and DRM to online only ... 12 to 18 months away my guess.
A bad day for someone at SONY ... most likely.
A bad day in CA court when the judge reads the news of this ... "Case Dismissed" .. is my guess.
TeeHeeHee SnickerSnickerSnicker
-308
Does /. now get shut down by Sony for posting the key?
Could this post be translated into English understandable by people over 40?
I can't believe I just asked that! But I don't know how to congugate "to retweet" nor how to parse "X followers tweet read."
Unless it's a publicity stunt, the Deutsch/LA relations may go down the toilet. I thought the Battleship reference was a great joke though.
Kevin Butler (character)
As if that marketing dork would even know what to do with it...
And are you really a newfie? If so, say Hi to Dave and Fiona for me. Boy, i remember drinking with them in Keswick when we all lived there. Ask if they remember the guy who took out his front window, put ramps up and drove his car into his livingroom for the winter... Boy we laughed over that (and drank).
soylentnews.org Go there to enjoy the people!
Do you people realize that Kevin Butler isn't even a real person? (At least, not at Sony.) He's a fictional character played by an actor. This twitter account is probably manned by dozens of employees in the marketing department paid to do just that. Any one of them could have been tricked or compromised. citation
-Arthur
Cave ne ante ullas catapultas ambules
Without DRM the games are that much more suspetible to being controled by a script. In online play, this would give an advantage to the better coders (or script kiddies).
Yes everyone could be using the cheat-scripts, but that would spoil the fun. This is a repeat of the steroids (sorry, Performance Enhancing Drugs) debate.
First they tweet the master key, then they sue you. Nice plot.
no, I don't have a sig
http://www.unixslave.com/ysmb.png
As I understand it, there hasn't been much of an effort to jailbreak the Xbox 360 console for homebrew because Microsoft offers a limited "XNA" sandbox in which to make, run, and even sell homebrew games, and it appears far more committed to XNA than Sony ever was to Other OS.
46 DC EA 17 FE 45 09 23 EB 97 E4 95 64 10 CD are not valid Battleship(tm) coordinates, although D3 D8 E4 D4 B2 C2 are. The Battleship(tm) board is labelled with rows 1-10 an columns A-L . So valid Battleship(tm) coordinates would be always be a combination of a letter and a number.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
A truly amusing hack, and one worthy of being called a hack in the first place, would be to get Sony's DNS servers to return the assorted keys. Twitter foolery is just that.
...but the implication of tweeting this key is? Is the world going to stop spinning? Are we all going to die? Are the chances of ever discovering a cure for cancer undermined permanently? Will my rubber duckie turn into the goose that laid golden eggs? C'mon, /., let's get serious(er). The more people react to trash like this the less Sony and other manufacturers have to spend on marketing. Seriously? Do we really worry about some dumb game console's master key that much?
So the code is now legally public domain? Aces!
Sony is demanding Twitter turn over all of the IP addresses of everyone who follows Kevin Butler. For good measure, they also want the IP addresses of all of *those* followers followers and the followers of the second batch as well.
Sony is also preparing a lawsuit against Google for making the RTs available to the world on Google RealTime: http://www.google.com/search?tbs=mbl%3A1&hl=en&source=hp&biw=1408&bih=851&q=%40TheKevinButler+Lemme+Guess&btnG=Search
Finally, Sony is also suing me for linking to the Google search which lets you see the tweets that let you see the PS3 Master Key.
My sci-fi novel, Ghost Thief, is now available from Amazon.com.
He can see the future and has a good sense of humor?
They come in the dark, only in the darkest.
Microsoft is in a much better situation because XBox Live is a vital part of the XBox experience, and if they can ban consoles on XBox live, it provides a powerful incentive for people not to hack their console.
On the other hand, the PS3 is still mostly a solo/non-online machine, so they cannot use the same types of DRM type enforcement to ensure consoles are not hacked.
Until practical hacks are released that allows people to just download a game and play it, this is still for all intents and purposes just a theoretical hack.
"'@TheKevinButler Lemme guess... you sank my Battleship?"
Yes, yes he did.
These coordinates are for the extended Battleship(tm) game. Battleship(tm) with Nukes(tm) from Orbit(tm)
Why the hell would someone use Twitter to send a super-sensitive private key! Everyone seems to think that the marketing guy is the dumb one for retweeting it, but I'd say that the person who actually sent it first is the stupid one.
Two rules for people who knows important private keys:
- If you have to send them, don't send them in clear
- If you have to send them, don't send them using a social networking thing. Avoid wall post on Facebook too.
This guy should be fired.
I thing these guys nailed it...
I am not the best at linking things but here it goes:
http://www.cad-comic.com/cad/
They kinda taste like tasty wheat . . . . kinda . . .
If only he knew just how much they sank his battleship with that tweet.
This doesn't even matter. Anyone who wants to know the key can find it. ;)
Me neither. Cos otherwise Sony will sue me for having commented.
HAL.
Got them moderator blues I blieve I walk out the do', With these mod-points I been gettin', I 'most never post no mo'
The only pairs that are valid Battleship coordinates are D3, D8, E4, D4, B2 and C2.
That being your only calls, the only thing you could sink is a patrol boat at D3-D4, D4-E4 or B2-C2.
fail0verflow member marcan42 claims that's not the master key, but an outdated one. so the internet is now waving at useless hex values.
slashwhat?
They were pretty funny... But now I guess the next PS3 commercials will be boring as week old toast...
Tsukasa: All I really want, is to be left alone...
"PS3 Master Key"... is Zelda coming to the PlayStation?!
Just because your referencing twitter doesn't mean you have to throw @'s and #'s in front of everything. At the same time they neglected any useful punctuation.
I am NOT a grammar nazi but I do have my limits.
The XNA dev kit is free, and games created with it can be freely distributed on windows computers.
Say I develop a game in C#, the preferred language of XNA. Now how do I port it to Mac OS X, iOS, Android, or any other non-Windows platform? Ordinarily, I'd develop the game with a multitier architecture, with a fairly clean separation between the platform-agnostic physics and the platform-specific graphics engine. (I've done this before to get a single game working on PC and Nintendo DS, with the platform-agnostic portion written in C.) But this sort of multitier design works only when all platforms can run the programming language in which the platform-agnostic portion is implemented.
You're a moron. Butler didn't literally think he was being sent Battleship coordinates. He was clearly making a joke at his own expense as a way of saying "I have no idea what you said to me or why you said it"
Snap!
It's for a secret 3-dimensional Battleship clone I was working on. Now I'll sue you and Sony for violating my NDA!
Hail Eris, full of mischief...
E pluribus sanguinem
Mike Lockman, is that you ?
-Billco, Fnarg.com
An article posted yesterday said that Sony was going to "sue anybody posting or 'distributing' the first full-fledged jailbreak code".
Now that Sony has done just that, are they going to stick to their guns and sue themselves?
What do I know, I'm just an idiot, right?
Lemme guess... you sank my Battleship?
Nope, just your credibility.
Referencing Twitter doesn't necessitate it, but directly quoting a post that used those symbols does.
If console makers [...] leave their consoles wide open like the PC, it's only common sense to expect PC like DRM from games.
IMO it's kind of a pick your poison situation. Have the console maker do it via locking down their console or have the game publishers make a crazy mess of it.
There's a slight difference. ...BUT!...
In both case players are going to be alienated by DRM (maybe even more so in the second case as there are probably a lot of different DRM-vendors, some of which even better in the "snake oil" department, and thus probably even shittier DRM solutions).
A non-protected gaming console should be able to run arbitrary code, thus pleasing much more the whole "OtherOS" crowd (homebrew, linux & science, etc.)
(Also, on a side note, look how the massive, fast and successful efforts to crack the PS3 DRM only started *after* the OtherOS options was removed).
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
No kidding. They even plan to subpoena Slashdot (not to mention Twitter). I don't know what they'll get out of that except for a lot of "in soviet Russia" jokes, but I guess their lawyers like wasting their client's billable hours on fishing expeditions?
I suggest they try Googling that key. I don't know how many results they'll find, but I'm guessing there will be thousands, if not more. It's kind of futile to tell the judge that you need expedited discovery and such when the cat is not merely out of the bag, but halfway across the galaxy, isn't it? But hey, I guess you guys might see it differently. You could go send a million nastygrams to everyone who reads the news and rack up $200/hr. Fact is, I just hate Sony. I don't have a PS3 because I've been boycotting Sony since the time they infected people with that rootkit, so this hexadecimal number you're trying to censor is utterly worthless to me. I can't very well circumvent the protections on a device I'll never own, now, can I?
The character of Kevin Butler was created by the advertising agency Deutsch/LA. The agency also manages Kevin Butler's Twitter account. In short, the individual at the ad agency probably had not idea what he or she was retweeting. It's probably a moot point that Sony outsources the management of the Twitter account as their internal marketing folks would have probably made the same mistake.
. . . for a sufficiently small Battleship board. Maybe they play things on a larger scale?
@buback, i'm with you. very poorly written summary, as are many.
It means that someone pointy-haired at Sony is going to yell, "Take that number off my Internet!" followed by a conglomerate of 1,000,000 lawyers who comtransbineform into MegaLawyer and SMASH! all websites that try to post that number. Kevin Rose can try another round of censorship before whining, "Ummm... I never meant to suppress your 4000 posts of the number! It was the bad guys that made me do it!"
Of course, MegaLawyer wouldn't know that it's actually a number, and for those who don't want to display four hundred and four quadrillion quintillion quintillion red dots on their web site in solidarity, a simple line would suffice:
echo "obase=16; 404555974007725459910684486621289147856453481154 " | bc
As for myself, I'm gonna go get a new sig right now.
404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
[GPG key in journal]
Lemme guess... you sank my Battleship? RT @exiva
@TheKevinButler No, *you* just sank your battle ship. Muwaaahaa-haa-haa-haaa!
Authority questions you. Return the favor.
@TheKevinButler FAIL!!!!!!!
im drunk and this just makes Sony going after PS3 hackers even funnier, what say that bloke is out of a job in the morning :P
erk: C0 CE FE 84 C2 27 F7 5B D0 7A 7E B8 46 50 9F 93 B2 38 E7 70 DA CB 9F F4 A3 88 F8 12 48 2B E2 1B
riv: 47 EE 74 54 E4 77 4C C9 B8 96 0C 7B 59 F4 C1 4D
pub: C2 D4 AA F3 19 35 50 19 AF 99 D4 4E 2B 58 CA 29 25 2C 89 12 3D 11 D6 21 8F 40 B1 38 CA B2 9B 71 01 F3 AE B7 2A 97 50 19
R: 80 6E 07 8F A1 52 97 90 CE 1A AE 02 BA DD 6F AA A6 AF 74 17
n: E1 3A 7E BC 3A CC EB 1C B5 6C C8 60 FC AB DB 6A 04 8C 55 E1
K: BA 90 55 91 68 61 B9 77 ED CB ED 92 00 50 92 F6 6C 7A 3D 8D
Da: C5 B2 BF A1 A4 13 DD 16 F2 6D 31 C0 F2 ED 47 20 DC FB 06 70
46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2
What if this was simply a ploy for SONY to show to the world why we all need DRM on everything in our lives? They now have a reasonable excuse for putting DRM laden movies out.
"Computers are a lot like Air Conditioners" "They both work great until you start opening Windows"
What a historical tweet.
I just hope they don't sack the guy. Those commercials crack me up. Kevin was hilarious before and this simply adds to his epicness!
Battleship(tm)
I think its safe to drop the "tm" - the key is out.
http://www.46dcead317fe45d80923eb97e4956410d4cdb2c2.com
The fictional marketing Guy Kevin butler now has gotten a fictional pink slip and tomorrow he will enrolle for fictional unemployment benefits.