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Ask Slashdot: To AdBlock Or Not To AdBlock?

Is there an acceptable compromise to behavioral targeting? On the one hand, I don't want to be profiled by unscrupulous advertisers. On the other hand, I feel that the advertiser is the middleman between the things I care about (content) and the dollars that support those things. My compromise is to take a page out of BF Skinner's book, Walden Two, and view the situation as a sort of absurd behaviorist experiment. Basically, I Adblock everything, but whitelist the sites I support. Is this too much? Not enough? What should individuals do protect themselves, if anything at all?

716 comments

  1. Just block all ads and don't worry about it by Anonymous Coward · · Score: 4, Insightful

    Advertising is evil. No need to rationalize ad blocking. Kick the marketers to the curb and move on. If the site needs another source of revenue, they'll find it be it micropayments, subscriptions, etc. And if you really care about the content you can then pay to get it, and if not, nothing of value is lost.

    1. Re:Just block all ads and don't worry about it by bartosek · · Score: 0, Troll

      This, exactly this.

    2. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Parent speaks the truth. Unless you are living in a cave you are already funding the content as a consumer - the advertisers are just the inconvenient middle-men in the equation.

    3. Re:Just block all ads and don't worry about it by JosephTX · · Score: 3, Insightful

      If you're one of those weird people who visits more than 3 or 4 websites a month, that model would get very expensive very quickly.

    4. Re:Just block all ads and don't worry about it by shmlco · · Score: 5, Informative

      You may be buying the products, but that doesn't mean the web sites are receiving any revenue. Google ads and many others often only pay when clicked.

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    5. Re:Just block all ads and don't worry about it by laxr5rs · · Score: 5, Insightful

      I'm not sure advertising is "evil," but I agree that a person should do whatever they please, as they wish, just as advertisers do.

    6. Re:Just block all ads and don't worry about it by shmlco · · Score: 3, Interesting

      "Sites with less obtrusive or blatant ads will be more likely to get my business. If sites don't want me to visit with Adblock turned on, I won't visit. "

      So less obtrusive or blatant ads don't matter at all. You seem to block everything, regardless.

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    7. Re:Just block all ads and don't worry about it by TubeSteak · · Score: 5, Interesting

      I'm not sure advertising is "evil,"

      It doesn't have to be evil to be bad.
      Instead of binary good or evil questions, we should be asking if it's in the public interest
      and whether or not the benefits outweight the negatives.

      Don't forget that advertising is commercial speech, which can be limited.

      --
      [Fuck Beta]
      o0t!
    8. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 4, Interesting

      In my opinion, I think advertisers (and other personal data-gathering companies) need to be more transparent and open about what info they collect.
      What I want:
      - Let me know EXACTLY what you collect about me.
      - Let me choose what you collect.
      - Let me know how you process that data (e.g. if you use my data for personality tests and such that tells you more about me than I've told you myself, and what you learn about me this way).
      - Let me have you delete my personal data at anytime after you have collected it.
      - Let me know who you share all that data with.
      - Let me make you not share my data with specific groups, people and companies.

      Advertisers could set up a website where we volunteer personal data and retain full control over it. Targeted advertising can be good for customers, hey I'd love to know about products that might interest me. The issue is the control I retain over my data.

      But somehow, advertisers collect data about us behind our backs and work hard to keep us from knowing about it - this is suspicious. They can claim targeted advertising is good for us, and done properly I'm sure it is, but as long as they refuse to be open and co-operate with the customers then I will doubt that they really have our best interests in mind.

      Now what does this have to do with Ad Block?
      I realize websites rely on ads to keep running and I want to help. However, the way advertising is done right now, it does not satisfy me at all.
      I could suck it up and unblock ads anyway, for the sake of the websites I like, but that will never solve the problem. On the other hand, if enough people block ads, advertisers will be forced to change their methods. And the innocent websites who suffer while we block ads? Well they should be pushing for advertisers to be more transparent.

    9. Re:Just block all ads and don't worry about it by quantaman · · Score: 4, Insightful

      So you're subscribing to /. then?

      --
      I stole this Sig
    10. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      It doesn't have to be evil to be bad.

      Define your terms, please.

    11. Re:Just block all ads and don't worry about it by the_Bionic_lemming · · Score: 5, Insightful

      If sites need advertising dollars, let me just run a bot that keeps clicking that ad 24/7.

      Back in the day, that's how a lot of sites made money.

      If you want me to read the ad -
      Don't make it move
      Don't make it flash
      Don't make it obnoxious and obvious
      Don't play a sound
      Don't make it a clickthru
      Don't Block Content until the ad is done
      Allow a video choice
      Allow a bypass choice
      Do not open pop ups, Pop unders
      Do not stay frozen on a page while you scroll

      (list goes on for another 1000 things advertisers have done to force me to adblock)

      And finally, nothing is stopping the poor sod who is upset about adblocking everything and writing a check to the web site and popping it off in the mail.

      --
      _ _ _ Go for the eyes Boo! GO FOR THE EYES!
    12. Re:Just block all ads and don't worry about it by jellomizer · · Score: 1

      Yea Micropayments, and subscription models for All website...

      A lot of site you like you are not willing to take the hassle of paying. Lets say Facebook, If they require members to pay, you will just see a huge exodus of members.

      Advertising isn't evil. If used properly it helps support a site to keep it running, it needs to be done well enough to get people attention, but not so much to get in the way.

      How much do you really care for anything on the internet? For a lot of sites their value is in large number of user. Subscriptions or other form of payment can lead to drop in users thus loss in value.

      For most sites you have the following proven revenue models. (Choose your poison)
      1. Advertising - you attract users to go to view someone else page. Done correctly the adds will be relevant to what you need.
      2. Selling Big Data - The site collects data about you and sell it to others. Often to advertisers who try to make the adds relevant to you... However it could be used for more evil things.
      3. Big company support - These site you are being funded by some larger company, for the most part that means you need to be pawns of the parent company.
      4. Owned by a political group - In essence their goals is to brain wash you to their view.
      5. No Good support - Enjoy it while it last it will go out of business shortly.

      I haven't seen Micropayments work. Subscriptions work for only a few cases.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    13. Re:Just block all ads and don't worry about it by garett_spencley · · Score: 5, Insightful

      we should be asking if it's in the public interest

      This is a nitpick, but I'd rather ask if it's in any individual's interest.

      I like to differentiate between "marketing" and "advertising." If you'll bare with me for one second: marketing, as I see it, is about trying to develop relationships with customers, present or potential, and provide them a solution to a problem they have. Advertising is one single tool that can be used as part of a marketing campaign.

      As long as there is more than a single monopoly providing a given good or service then individuals really do need a way to become informed about alternatives and make decisions. I think that's where marketing comes in. And it doesn't have to be the company jumping in front of you, interrupting what you're trying to do in an attempt to get your attention. If you are, for example, shopping for a laptop you might ask your friends. If they have had a good experience with a given company, that's a form of marketing (marketing isn't trying to make a sale, it's trying to keep customers as well and get them to speak highly about their experiences). If you google "laptops" and read user reviews, maybe even go to a consumer review site, that's also marketing. And a good consumer review site will realize that people are there looking to buy things and instead of shoving ads in their face, will provide affiliate links in appropriate places so when someone decides to check out, say, "Dell Computers" the link they click on will provide a track-back to the consumer review site and the user will never think that they've just earned someone some ad revenue.

      I think there are a lot of crappy ads out there and companies that haven't the first clue how to market properly. I also think that advertising is necessary and "good." And us having this debate right now, and using ad block software etc. is also a "good thing" because it's how our opinions get shoved in the faces of advertisers. The good marketers will take notice and respond. They'll realize that making people happy in some way is the whole point of a business and that marketing is about informing choices. Not informing people who don't care, but people who are actively seeking that information.

    14. Re:Just block all ads and don't worry about it by Qwertie · · Score: 2

      What we really need is a micropayment system that makes it feasible for consumers to spend one cent per page or less, to avoid advertising without "subscribing" to a website, without the inconvenience of getting out their credit card, without having to share any private information with websites, without age restrictions (did you have a credit card at 13?). A system in which websites do not have to implement complicated paywall, billing, or log-in infrastructure, do not have to subject themselves to capricious decisions by Paypal, etc.

      Until we have such a system, advertising will have to be the main source of revenue in general.

      Ideas anyone?

    15. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 1

      One thing to consider is that malware writers at times try to exploit flaws in advertisers' code resulting in having those ads serve up malware. So regardless of how you feel about the advertising itself, protecting yourself is a valid reason to block it all.

    16. Re:Just block all ads and don't worry about it by hawguy · · Score: 2

      Advertising is evil. No need to rationalize ad blocking. Kick the marketers to the curb and move on. If the site needs another source of revenue, they'll find it be it micropayments, subscriptions, etc. And if you really care about the content you can then pay to get it, and if not, nothing of value is lost.

      So are you a slashdot subscriber? It's easy to subscribe and as a subscriber you'll see no ads. Do you put your money where your mouth is, or do you block ads and let other people view them and pay for the sites you use?

      I fail to see what the big deal is about standard banner and text ads. The most annnoying ads are the ones that take over the browser window and you have to click to dismiss them, I rarely go back to sites that have those. I block all flash (not just ads) because flash is annoying, but I don't mind seeing regular ads. Ironically, there have been a number of occasions when I've glanced at an ad just as I've hit the "back" button and I saw something interesting in the ad, but there's no way to see it again. Gmail used to give you a way to scroll back and forth through the ad history (they don't seem to allow that now), but few sites give you that option. Once you leave the page, you have no way to return to the ad.

    17. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      As he advertises the value of ad blockers.

    18. Re:Just block all ads and don't worry about it by Sir_Sri · · Score: 2, Interesting

      Advertising is evil

      That's a significant overreach, you can't know to buy a product without some advertising to tell you it exists.

      But if an ad is worth hosting, you can host it yourself, not have some 3rd party ad company do it for you, that's rife for abuse. If you want to have advertising on www.slashdot.org you can host the images text etc. on slashdot.org servers, and that means I hold you responsible for those ads. If they're sketchy, have pop ups or whatever, you approved it, you host it, it's on you. If some company wants to have the ads available for auction and you take the ad from their site and paste it into your server, then you approved it, you host it, it's on you.

      That still means I want to control what code of any sort runs on my machine, so no ads that use flash or javascript, ever, and things like that, but for anyone making any money in this business you can afford to host your own ads.

      Fundamentally this isn't an 'advertising is evil' problem, it's a 'advertisers are evil' and we need to limit their business models to minimize the damage they do while at the same time still allowing the legitimate need for a company to tell the world what it's products are and what they do.

    19. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 5, Interesting

      1 cent per page? I would owe $10 a day with that model. $300/month and close to $4000 a year. No. I much prefer the advertising that gives me free internet (also TV and radio). The alternative would be something like the BBC, where I'd have to pay $230 a year to watch NBC. $230 a year to watch ABC. $230 a year to watch CBS. And on and on and on. Pretty soon I'd have a $2000 bill just to watch television I currently get for free. (Add another $1000 to get cable.)

      No I prefer the ads. And believe it or not some of those ads are useful.... like the one that told me Dominoes has 50% off pizza. Or the one advertising the "Grimm" DVD. I discovered a new show. Or the one that informed me Volkswagen has finally released a diesel-powered Beetle. I was looking for a car and now I'll have one.

      --
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    20. Re:Just block all ads and don't worry about it by hawguy · · Score: 2, Insightful

      Yeah, I was going to say something similar, but also, don't even worry about it. The question is dumb. If I can block the ads, then there is no moral problem with it. If a site wants to figure out a way to force them on me I'll either accept it or move on. It's evolution in action. Sites with less obtrusive or blatant ads will be more likely to get my business. If sites don't want me to visit with Adblock turned on, I won't visit. They either figure some other way to make money off me or they die.

      Couldn't that be applied to other merchants as well? There's a small produce market near me that has fresh fruit and vegetables displayed in open boxes outside along the sidewalk where anyone passing by can just grab an orange and walk away. There's (normally) not even anyone outside to monitor it and it's a pretty busy sidewalk with lots of foot traffic so I'd blend right in.

      So if I can take an orange without getting caught, I should have no moral problem with it? If they didn't want me to take the oranges, all they have to do is lock them up or keep all of the produce inside where someone can monitor it.

      Or is web content different because "information wants to be free" (even if someome is paying for it one way or another)?

    21. Re:Just block all ads and don't worry about it by GumphMaster · · Score: 1

      If you google "laptops" and read user reviews, maybe even go to a consumer review site, that's also marketing.

      It is also extremely annoying marketing given the preponderance of "review" sites that sit in the results for almost any product related query... but that's just me :)

      --
      Patent litigation: A doctrine of Mutually Assured Destruction... in which everyone seems willing to push the button
    22. Re:Just block all ads and don't worry about it by BobNET · · Score: 2

      Define your terms, please.

      All life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light would be bad.

    23. Re:Just block all ads and don't worry about it by ceoyoyo · · Score: 5, Insightful

      Modern advertising is verging on evil. It's using more and more sophisticated psychological tools to manipulate masses of people into doing things detrimental to themselves and their loved ones.

    24. Re:Just block all ads and don't worry about it by fm6 · · Score: 1

      If the site needs another source of revenue, they'll find it be it micropayments, subscriptions, etc.

      Or they'll just become junk content sites or go out of business, which is what usually happens,.,

      When did advertising suddenly become evil, after 300+ years of being the main revenue source for most media? I'll answer my own question: when technology started making it easy for people to rip off content. So people like you need to rationalize their selfish behavior, and invented a new, not very logical, moral model.

      Mind you, I'd love to see content providers start relying on payments from readers. Better revenue streams would attract more quality content online in place of the pervasive low-budget crap we have now. (And I do mean you, Ariana!) But I don't see it happening any time soon. Micropayment systems never seem to reach critical mass, and few people can afford to subscribe to all the web sites they access.

      BTW, the only reason ad-blocking even works is that only a few techies know how to do it. If ad-blockers became really pervasive, content providers would just block users who used them — as some already do.

    25. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      It doesn't have to be evil to be bad.

      Define your terms, please.

      Read the whole post, dumbass:

      Instead of binary good or evil questions, we should be asking if it's in the public interest
      and whether or not the benefits outweight the negatives.

    26. Re:Just block all ads and don't worry about it by BluBrick · · Score: 2

      Define your terms, please.

      All life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light would be bad.

      How so? I'm pretty sure that no-one I know would be even slightly bothered by such an event.

      --
      Ahh - My eye!
      The doctor said I'm not supposed to get Slashdot in it!
    27. Re:Just block all ads and don't worry about it by jamesh · · Score: 5, Informative

      So you're subscribing to /. then?

      I'm not, but Slashdot gave me a little checkbox to hide the ads anyway :)

      I don't know what all the fuss is about. Advertising is a perfectly legitimate way to fund a site if there is no other way. People will grumble about having to view ads, but most will flatly refuse to pay even a few dollars to fund the site.

      It does go too far sometimes though. I've had friends complain that they mentioned the word "diet" on a (seemingly) unrelated forum and then suddenly facebook is bombarding them with weight loss products. Targeted advertising should at least have the decency to be sneaky, not obvious. I use adblock though and have never, ever, seen an ad on Facebook. I started using adblock when all the ads made my dialup connection too slow, and have never bothered turning it off even though i'm on a much faster connection now.

    28. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 1

      I go all-out: user-ask on cookies, AdBlock+, Ghostery, hosts file filtering, NoScript and custom GreaseMonkey scripts specifically tailored to remove shit on sites I like that I have absolutely no interest in looking at or just get in the way - all so my browsing experience is smoother, less cluttered and I don't get distracted by bloody animated gifs or animated flash crap when I'm trying to read some content.

      Before the days of easy ad blocking I never intentionally clicked on a single advert banner anyway, if I saw something that might interest me I'd do web searches to find out more info (especially info from people who have used/bought the thing in questioin) rather than blindly click on their shit.

    29. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      >>>nothing is stopping the poor sod who is upset about adblocking everything and writing a check to the web site and popping it off in the mail.

      So do YOU do that?
      Me neither. Because I'm a cheapassgamer(dot-com)
      Most people don't pay. They want something for nothing. A study recently published to slashdot shows even if you sold ebooks or games for $1 each, people would still take the stuff for free rather than pay.

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    30. Re:Just block all ads and don't worry about it by BeShaMo · · Score: 5, Insightful

      The advantage you have with something like BBC, which might not be so obvious, is that when it doesn't rely on ads, you, not the advertisers become the customer. That allows for the possibility of a much broader appeal in programs and importantly (if done right) and independent media that does not have to worry about advertisers opinions, or what market segments a particular program should fit into to maximize profit.

    31. Re:Just block all ads and don't worry about it by fustakrakich · · Score: 2

      ...technology started making it easy for people to rip off content.

      Hm, so you're one of those people. Actually it started happening when the industry received virtually infinite copyright, ripping off the public. So fuck them.

      --
      “He’s not deformed, he’s just drunk!”
    32. Re:Just block all ads and don't worry about it by ad1217 · · Score: 1

      However, the ebooks and games might have been DRM protected; thus it is not a matter of cost, rather a matter of usability.

    33. Re:Just block all ads and don't worry about it by fustakrakich · · Score: 1

      I should have also stated that under rational copyright, everything made before 1995 would be in the public domain now. So please, tell me again, who''s ripping off whom?

      --
      “He’s not deformed, he’s just drunk!”
    34. Re:Just block all ads and don't worry about it by DragonTHC · · Score: 1

      you don't have to ask if it's in the public's interest.

      It isn't

      Nor is anything else done by a corporation for profit.

      --
      They're using their grammar skills there.
    35. Re:Just block all ads and don't worry about it by RandomFactor · · Score: 3, Interesting

      There are a few things it would be nice for Google to remember

      -review -expertsexchange -directory ...

      --
      --- Mercutio was right.
    36. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 1

      You know, some things ARE worth paying for. I live in the LA area, we have a public radio station which - every six months or so - does a 9 day pledge drive to raise money. Admittedly, it's not TV, so the production costs are much cheaper, but Damn, do they have good programming. I would seriously prefer to pay for good and non-profit (and therefore as unbiased as possible) news and music than have to deal with the likes of FOX, MSNBC, *insert random clearchannel radio station* et al. Now, I'm not saying that advertisements online should go away - but I DO block them every chance I get. Sure, I have to deal with 9 days of pledge drive radio on my drive to/from work, but when their program sponsors are a) The people who listen to them, and b) organizations like The Poetry Foundation, the National Endowment for the Arts, etc. - where most of their funding comes from 'a' and they don't forget it - I can deal with it.

      KCRW - 89.9FM Check em' out online, they also stream their broadcasts - you might be surprised what paying for GOOD content will get you.

    37. Re:Just block all ads and don't worry about it by John+Hasler · · Score: 1

      Now apply that rule to everything you do.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    38. Re:Just block all ads and don't worry about it by wiedzmin · · Score: 1

      I second Ghostery, even with AdBlock and Noscript, it still picks up trackers.

      --
      Bow before me, for I am root.
    39. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 5, Insightful

      My guess: such a system would gravitate toward the cable television model in North America. You pay for the cable, *and* you get to watch commercials. Never underestimate their desire for more money.

    40. Re:Just block all ads and don't worry about it by Guppy06 · · Score: 1

      You forgot one:

      • Do not try to impersonate OS elements

      That crosses the line from "advertisement" to "social engineering attack" in my book.

    41. Re:Just block all ads and don't worry about it by swalve · · Score: 1

      Morality has nothing to do with technical capability.

    42. Re:Just block all ads and don't worry about it by Bullion · · Score: 1

      I don't think advertising is too much of an issue with entertainment programming (other than maybe perpetuating negative stereotypes) but can be an issue when needed as revenue for news/current affairs programs. There will be pressure to not piss off advertisers and report topics with that in mind.

    43. Re:Just block all ads and don't worry about it by CohibaVancouver · · Score: 2

      1 cent per page? I would owe $10 a day with that model. $300/month and close to $4000 a year. No. I much prefer the advertising that gives me free internet

      Bingo. Frankly, I can't understand this overwhelming hatred of ads. I have the chance to hide ads on slashdot, but I haven't bothered. As I surf the web I barely notice them. They're just background noise.

    44. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      New business idea: You browse the sites I like with ads enabled, you summarise some of them for me, and I'd give you a cent per day.

    45. Re:Just block all ads and don't worry about it by CohibaVancouver · · Score: 5, Funny

      If you'll bare with me for one second

      I'll keep my trousers on for now, if you don't mind.

    46. Re:Just block all ads and don't worry about it by coliverhb · · Score: 2

      AC was me, forgot to add in my original post - They also sponsor community events, and offer all of their programming for free (Pretty self explanitory as its radio) I wouldn't have become such an evangelist for them if I had to pay to hear/see/do these community events first. They have to and do PROVE their value.

    47. Re:Just block all ads and don't worry about it by fm6 · · Score: 2

      I share your contempt for the big media monopolies. (Promoting infinite copyright is only one of their many sins.) But not every content provider is an arm of Time Warner or Disney.

    48. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      you're not.

    49. Re:Just block all ads and don't worry about it by fm6 · · Score: 0

      And I should have mentioned that if you feel free to rip off content providers, the ones that will be hurt most will be the independents who actually give a shit about the same things you do, not the big media monopolies.

    50. Re:Just block all ads and don't worry about it by honestmonkey · · Score: 5, Insightful

      I was going to say I shouldn't have to point out how stupid your argument is, but considering how stupid it is I guess I must. Point it out. The stupidity, that is. What you suggest is stealing. What I am doing is merely averting my eyes. I don't have to look at the goddamn ads. Fuck 'em if they can't come up with some other way to make money. To belabor the point, what am I stealing by not looking at ads? Should the police come to my house and arrest me if I throw the ads from the newspaper away without reading them all first? Fuck that.

      --
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    51. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I don't know...

      like the one that told me Dominoes has 50% off pizza.

      ...when I order pizza, I either order the one I ordered last time, or the one that's closest. Ordering out is all about laziness, really.

      Or the one advertising the "Grimm" DVD. I discovered a new show.

      ...for all the more tolerable ads on tv, there's 15 more that just annoy the hell out of me. Torrents to the rescue, commercial-free, and finding the new, popular stuff is easy, just go for the largest # of peers

      Or the one that informed me Volkswagen has finally released a diesel-powered Beetle. I was looking for a car and now I'll have one.

      I going to assume that a commercial alone is not going to influence your multi-thousand-dollar purchase (or lease) that much, when you consider that you're piloting a great chunk of speeding metal down the road at ever-increasing fuel costs, things like safety and mileage could be of greater influence. (Though I applaud you on your consideration of a diesel, I would have gone diesel had been an option for what I drive) Won't matter how flashy the commercial is, a car is a tool and it has to function first, look pretty second.

    52. Re:Just block all ads and don't worry about it by humanrev · · Score: 4, Funny

      What are you talking about? Modern advertising is nothing more sophisticated than [SMOKE!] the use of techniques that have existed for yes. The only difference [SMMOOOOKKKEE!] is that they're somewhat more refined and widespread now thanks to technology [ARE YOU SMOKING YET?]

      --
      Most people on Slashdot are fucking idiots.
    53. Re:Just block all ads and don't worry about it by VocationalZero · · Score: 1

      Its more like reading a free newspaper but not reading the advertisements. Wait, what was the moral dilemma again?

    54. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      No you fool. This is why sites who think their content is valueable put up paywalls. They're in for a rude awakening when "other free sources" start eating their lunch.

      In short. You're an asshole if block ads wholesale. You deserve to be banned if you block ads. The site administrators know exactly who is doing it.

      The amount of people who use adblock, is around 0.04%.

      Those that block the ads intentionally, are the most abusive, and easiest to block, because they're also lazy.

      As many of my peers say. They don't care if you block the ads, as long as you buy something else from them. But if you're making tools that strip the ads, or rip the site, kindly DIAF.

    55. Re:Just block all ads and don't worry about it by rwven · · Score: 1

      This is a very naive, not to mention glaringly incorrect, viewpoint. Advertising runs the internet because it's the easyest, safest (for ALL parties) way to do it. I refuse to adblock simply because of the damage it would do to all my favorite sites.

      If all sites adopted a micropayment approach, we'd be throwing our credit card numbers to the wind a hundred times a day...and the sites would be selling our browsing statistics themselves anyway, and still using tracking pixels, etc.

      You'd also probably develop a small conglomerate of very popular, but vanilla sites, and all the small-time niche sites would go black.

      No thank you. Adverts keep this stuff alive, and your knee-jerk response shows a big lack of maturity and thought on the topic.

    56. Re:Just block all ads and don't worry about it by ceoyoyo · · Score: 4, Funny

      Damn I need a smoke.

    57. Re:Just block all ads and don't worry about it by fustakrakich · · Score: 1

      I don't see it that way. I feel no obligation to prop up a corrupt system. Let them find another way.

      --
      “He’s not deformed, he’s just drunk!”
    58. Re:Just block all ads and don't worry about it by Nikker · · Score: 3

      I don't see how you can debate your point one way or the other. You don't know how much money anyone is making or losing.

      The most difficult thing to get in a business is clientele. If you have clientele in the hundreds of thousands per day or more and you can't find a way to make even a couple of bucks a month then you need to put the keyboard down and sell the place.

      Sell a T-Shirt and maybe sweeten the deal by offering a free coffee or NFC related payment towards a beverage on a specific day of the month if they show up wearing your swag. Maybe offer a shiny gold star beside the username of a paying customer. Really do what ever you want, that's the whole idea.

      But if you are going to give you clientele crap for avoiding a tactic (such as AD based rev) then you will definitely get what you truly deserve.

      --
      A loop, by its nature, continues. If that didn't make sense, start reading this sentence again.
    59. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      your argument fails to address the issue in which one would deprive the store the opportunity cost of one orange. given that most ads only pay for click throughs or a percentage of sales from a redirect, given that one was not likely to ever purchase through a click through, one hasn't deprived the content site anything, and reduced bandwidth overhead on the advertisers site.

    60. Re:Just block all ads and don't worry about it by Black+LED · · Score: 1

      I don't mind some ads, like the small, unobtrusive text ads. Anything that is a graphical banner, beyond a certain image or file size, a pop-up, a redirect or animated gets blocked.

    61. Re:Just block all ads and don't worry about it by fm6 · · Score: 0

      So, you rip off people who actually need the money and provide you with content you find useful and excuse yourself by claiming they're part of a "corrupt system". A pretty lame copout.

      Since you';re also part of the corrupt system (you're online, aren't you?), you can't object if I break into your house and steal your computer, right?

    62. Re:Just block all ads and don't worry about it by hawguy · · Score: 0

      I was going to say I shouldn't have to point out how stupid your argument is, but considering how stupid it is I guess I must. Point it out. The stupidity, that is. What you suggest is stealing. What I am doing is merely averting my eyes. I don't have to look at the goddamn ads. Fuck 'em if they can't come up with some other way to make money. To belabor the point, what am I stealing by not looking at ads? Should the police come to my house and arrest me if I throw the ads from the newspaper away without reading them all first? Fuck that.

      Sure, you can try to avert your eyes,and that's what most people do... but you're not suggesting averting your eyes, you're suggesting running software to block the ads so you don't even have to avert your eyes - there's no chance of you even glancing at an ad and having one catch your eye. Why run the software if you can so easily avert your eyes and pay no attention at all to the ad? Who knows, maybe your wife told you that the only thing she wants for her birthday is a blue widget and maybe some advertiser will have a big flashing ad with flying blue widgets and you might think "Oh hey, I should get this for my wife".

      But by running ad blocking software you won't even have the fleeting chance of seeing the ad.

      If you just ignore the ad but let it be displayed, the advertiser has already accounted for the fact that 99% of the people that the ad is displayed to are going to ignore it... but he knows that some small percentage of people will glance at it and an even smaller percentage will find it interesting enough to click on it -- or even if you don't click on it, maybe whatever he's advertising will stick with you subconciously. He accepts that low payoff which is why he pays very little for ad impressions.

      But, when you run blocking software, depending on how your software works, then you're either taking money from the site you're visiting by viewing their page but not loading the ad so they lose out on payment from the advertiser. Or, if your software loads the ad in the background, you're taking money from the advertiser who paid the site you're visiting for the ad impression, but since you've hidden the ad, he's not getting what he paid for.

      Either way, you're getting some benefit (i.e. viewing a website) without paying for it. How is that not stealing?

    63. Re:Just block all ads and don't worry about it by hawguy · · Score: 2, Insightful

      Its more like reading a free newspaper but not reading the advertisements. Wait, what was the moral dilemma again?

      Well, it's more someone gathering up a bunch of free newspapers, cutting out all of the ads, then handing out the newspapers to anyone that wants them.

      No one is saying you need to read all of the ads, but the ads are there and your eyes may stray to one while you're reading the paper, and that's what the advertisers are paying for -- the chance that you'll find their ad interesting enough to read it and ultimately purchase what they are selling.

    64. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 1

      why must these ads monopolize my CPU cycles (moving me to kill plugin-container as soon as the wanted content is visible) and prioritize loading over the wanted content. if it must load first, it should load quick and small. It should not stop my pc from responding and play horrific noise i cant stop, because the computer is locked up.

    65. Re:Just block all ads and don't worry about it by anubi · · Score: 5, Insightful

      I agree with you about the ads. I hesitated for the longest time putting in ad-blocking technology, as I felt the same issue as the orange vendor mentioned in the parent. If the webmaster supported his page with ads, by golly I wasn't going out of my way to block them.

      Then I started paying in ways I had not imagined. I was complaining on Slashdot on the Firefox memory leak topic, about catching viruses and forced reboots because of memory leaks. A generous fellow slashdotter offered his advice to install NoScript. Frustrated at all the problems "thinking outside the box" script programmers were causing for me, I went ahead and installed NoScript. Its made a big difference. It wasn't the ads I was trying to block, rather it was the scripts they were launching doing only God-knows-what. If a webmaster wants me to see an ad, I have no problem at all with that. Running an unknown script with unknown intentions is a horse of a different color. Especially when they misbehave, cause me problems, and force me to reboot to clean up the mess so the system runs again.

      It was not the ad which caused me to install blocking technology, rather it was the abuse of the scripting system by unscrupulous scriptwriters.

      Back to the orange vendor analogy, people might be highly motivated to steal the oranges rather than pay for them if attempting to pay for one resulted in the vendor spraying them with tar at the cash register. The honest guy who paid finds himself having to go clean himself off, while the thief got off scot-free.

      The abuse of payment systems is the main reason I am extremely leery of paying for anything on the web. I have a few trusted sites I will deal with, as I feel I go at substantial risk to reveal bank codes and payment authorizations to a vendor. Knowing the abuse rampant on the net, I am even leery of revealing my name or email address, much less payment credentials.

      --
      "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]

    66. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      So, it wasn't in the public interest for Slashdot to post what you wrote?

    67. Re:Just block all ads and don't worry about it by TubeSteak · · Score: 2

      All life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light would be bad.

      I would have gone with "stubbing my toe is bad," but that works too :p

      --
      [Fuck Beta]
      o0t!
    68. Re:Just block all ads and don't worry about it by mianne · · Score: 4, Insightful

      But if such micropayments were automatic, then you can bet there'd be plenty of unscrupulous webmasters embedding thousands of 1x1 iFrames into their sites, Javascript auto-refreshes every couple of seconds, botnets and so on. It'd become more profitable to wring lots of loose change from unsuspecting web users than current phishing scams.

      If you have to authorize micropayments to each website you read on a regular basis, then we're back to square one, and we already have systems like the PayPal Donate button or the Amazon Tip Jar in place.

      --
      Javascript, cookies, flash, and ActiveX must be enabled in order to view this sig.
    69. Re:Just block all ads and don't worry about it by camperdave · · Score: 1

      Advertising is evil

      ... you can't know to buy a product without some advertising to tell you it exists.

      That's what a search engine is for. Don't TELL me; let me ASK.

      --
      When our name is on the back of your car, we're behind you all the way!
    70. Re:Just block all ads and don't worry about it by fustakrakich · · Score: 1

      So, you rip off people...

      Like I said, you see things differently. No point in arguing.

      --
      “He’s not deformed, he’s just drunk!”
    71. Re:Just block all ads and don't worry about it by epyT-R · · Score: 3, Insightful

      People are not obligated to make you money. They brought their bandwidth and you brought yours.. They pay for their bandwidth.. You pay for yours.

    72. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      All advertising is evil. Advertising is an attempt to influence, and there is no such thing as a good influence. All influence is immoral--immoral from the scientific point of view. To influence a person is to give him one's own soul. He does not think his natural thoughts, or burn with his natural passions. His virtues are not real to him. His sins, if there are such things as sins, are borrowed. He becomes an echo of some one else's music, an actor of a part that has not been written for him.

      (adapted from Oscar Wilde's Picture of Dorian Gray)

    73. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 4, Funny

      Yeah, but come on - do you want to watch dull stuff produced by stiff, government lackeys like the BBC or stuff like Toddlers and Tiaras that is brought you by the free market?

    74. Re:Just block all ads and don't worry about it by kernelfoobar · · Score: 2

      Well, it's more someone gathering up a bunch of free newspapers, cutting out all of the ads, then handing out the newspapers to anyone that wants them.

      No one is saying you need to read all of the ads, but the ads are there and your eyes may stray to one while you're reading the paper, and that's what the advertisers are paying for -- the chance that you'll find their ad interesting enough to read it and ultimately purchase what they are selling.

      Well, it's actually: someone gives you a template to put over the pages that lets you view the content with the ads blocked out. That's it. This has nothing to do with gathering or giving out newspapers.

      --
      Here we go again!
    75. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Lots of old-fashioned SEO still going on. If you google `$product review`, the top results will generally be solid respected review sites.

    76. Re:Just block all ads and don't worry about it by epyT-R · · Score: 4, Insightful

      actually advertising models are the best way to ensure the broadest most 'accessible' programming possible because advertisers want the most eyeballs possible. It is not what we need.. we need narrower, more focused, deeper entertainment targeted at different audiences.. Almost all of tv is targeted at the bottom barrel commonalities to ensure wide adoption, and it results in the most bland, boring programming imaginable.

    77. Re:Just block all ads and don't worry about it by Sir_Sri · · Score: 1

      You have to know what you're searching for.

      If you search for a vacuum cleaner how does a search engine know that some dude named Dyson had a new way to make vacuums? Advertising will rank it higher, otherwise you're hoping that someone has honestly reviewed the product, and that their honest review ranks high enough in the search engine for someone to ever see it.

      As much as I like search engines, search engines don't cope well with product information that is new and hard to verify, and tweaking search engine results is an exercise in advertising.

      Search works really well when you already know what you're looking for. If you're looking something you don't know about, you don't even know what to search for.

    78. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Interesting study in \. moderation.

      The grandparent AC is concerned about personal data collection and the privacy of his personal browsing habits. Very legitimate concerns, but his post is at 0.

      The other guy is concerned about flashy buzzy ads which bother him (as they're trying to) and gets moderated up to 5.

      (Tinfoil time: all moderators are secretly Google shills!!)

    79. Re:Just block all ads and don't worry about it by epyT-R · · Score: 1, Troll

      well the problem is most 'user sponsored' public radio is biased center left because it gets a lot of its funding from the federal government. Smart listening requires one to assume that ALL outlets are biased to their self interests at the very least, and are also likely using their pulpits to push their brand of politics.

    80. Re:Just block all ads and don't worry about it by TheLink · · Score: 1

      Advertising is not evil. How's it evil? Some of it is good, some bad and some actually entertaining.

      The micropayments model is out there already - it's called ads! How much does it cost you to just frigging download the ad (assuming you're not on international roaming...)? You don't even have to look at ads. If you find ads annoying then block them. But trying to say they're evil and suggesting replacing them with a micropayment and subscription model is ridiculous. That's like curing a disease with something worse.

      Even more so if you're one of those who are afraid of being tracked. When the money trail is more direct to you it's even easier to track you! You can talk about bitcoin till cows come home, but guess what will really happen once you've slapped on all the technology to really make it work. Think about the difficulty of creating a micropayment model that's secure, not annoying and ubiquitous ( works internationally etc). You can't have some hackers or pranksters suddenly cause you to pay X bucks per visit to some site.

      And that's why you should only block ads for yourself if you really don't want to see ads. Don't set up blocks for others unless they ask you - if they don't get around to figuring out how to block ads for themselves or ask others to help, they are the target audience... They're the ones who will help get stuff paid for. Bless their souls.

      --
    81. Re:Just block all ads and don't worry about it by starfishsystems · · Score: 5, Insightful

      You can't know to buy a product without some advertising to tell you it exists.

      That's not a claim that can withstand much scrutiny. It's simply, comprehensively, untrue.

      People can, and routinely do, live perfectly well without any advertizing at all. They buy things they need, having noticed a need for something. It's rarely in their interest to buy something merely because some stranger happens to tell them that they need it.

      If I need groceries, I know how to visit a grocery store. If I need a box of M10x40 socket head cap screws in type 316 stainless steel, I'll go to a fastener store. From the mundane to the exotic, it's simply not a problem. No advertizing is required.

      --
      Parity: What to do when the weekend comes.
    82. Re:Just block all ads and don't worry about it by crywalt · · Score: 5, Insightful

      There's the obvious point to make here that advertising doesn't make things free. It just hides the cost from you. Chances are you're paying well over $4000 a year in increased costs of everything from Coca-Cola to cars to support advertising.

    83. Re:Just block all ads and don't worry about it by EdIII · · Score: 3, Insightful

      Advertising isn't evil

      Yes, it is. The very definition of evil applies to advertising.

      Advertising:

      1) Uses deceit to further its own agenda.
      2) Manipulates other people through lies and distortions of the truth.

      Whatever you think is good about advertising, is not. It may have manipulated you into thinking it was valuable information, but the information it provides is never useful to an informed purchasing decision.

      Do some people benefit? Sure. Just like Swiss bankers benefited from Nazi's stealing the wealth of the people they just abused and killed. Strong analogy I know, but apt. Just because a site benefits from it does not mean advertising has some sort of redeeming virtue because of it.

      It is truly a disgusting, wasteful, and shameful blight on humanity at this point. The sooner we can move past such behaviors, the better.

      You ever see a description of Utopia that included advertising? Yeah, me neither.

    84. Re:Just block all ads and don't worry about it by dudpixel · · Score: 1

      Can any business survive without advertising?

      I would suggest that most cannot.

      Pick any product you love - now tell me how you discovered it.

      I'm including offline advertising too - what do you do when you walk through town? How do you 'block out' those ads?

      If all advertising is evil, are the companies that advertise evil too? If we follow this to its logical conclusion, I'm guessing we're all evil.

      Do you really believe that your lifestyle would not suffer if there was no advertising ever?

      --
      This seemed like a reasonable sig at the time.
    85. Re:Just block all ads and don't worry about it by gary_7vn · · Score: 1

      Do you use your Visa in the real world? What's the issue then? Any unsigned transaction incurs a maximum liability of $50 dollars. $50 dollars, and most of the time Visa waives that.

    86. Re:Just block all ads and don't worry about it by fm6 · · Score: 1, Insightful

      And that is yet another copout. You perfectly willing to argue until you run out of answers. Then you hide behind "I see things differently."

      Consider a more mature possibility. "OK, you're right, and I'm wrong." It's something every truely honest person has to say now and then.

    87. Re:Just block all ads and don't worry about it by honestmonkey · · Score: 0

      Either way you are talking about someone's business model. A model I don't have to support. They HOPE I'll view the ad, they HOPE I'll click on it, or just glance at it or whatever. So what? I control what my browser displays. I control what gets downloaded to my computer. I control the size of the font, whether pictures are displayed, what color everything is in. I control all of it. And their BUSINESS MODEL is that they HOPE I'll see their shit. That is a piece of shit BUSINESS MODEL that I DON"T HAVE TO PARTICIPATE IN. AT ALL. EVER. They don't like it, they are free to try something else to get my attention, or try someone else, or ban me from their website, or whatever they might think of to make money. But they can't force me to download their shit if I don't want to.

      Why the fuck do you care about someone else's business model? Isn't this Slashdot? Screw the buggy whip manufacturers, and the RIAA middle men and all that? I do not give a shit about advertisers. If they can't survive, and the website closes down, I AM FINE WITH THAT. I am stealing nothing. Fuck them if they can't take it.

      --
      Everything you know is wrong, Just forget the words and sing along.
    88. Re:Just block all ads and don't worry about it by epyT-R · · Score: 5, Insightful

      1. users brought their bandwidth. you brought yours. the users are not required to pay for yours too. they are not required to ensure you make money either.

      2. because when you put content up on a publicly accessible server, by default you've given permission for people to pull data from it.. Once that data enters their computers, you have no say in what happens. The internet is not cable television no matter how hard marketing droids try to make it that way. It's a good thing, really.

    89. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Remember Penny Arcade's attempt to make their website ad free (http://www.kickstarter.com/projects/pennyarcade/penny-arcade-sells-out)? This could be a new way for websites to generate revenue as we all know random people on the internet are rich and are willing to fund anything they support. Kickstarter/fundraising in general should work pretty well for popular websites. However, this could cause problems for newer or smaller sites trying to make it out into the world because crowdfunding might make adless webpages a standard. Also, I highly doubt this could be implemented on TV, but most people are used to or accept these advertisements because ads are forced upon the viewer. They have tons of channels for a reason, too...

    90. Re:Just block all ads and don't worry about it by the_Bionic_lemming · · Score: 1

      So do YOU do that?
      Me neither. Because I'm a cheapassgamer(dot-com)
      Most people don't pay. They want something for nothing. A study recently published to slashdot shows even if you sold ebooks or games for $1 each, people would still take the stuff for free rather than pay.

      Actually, i do one better, my website and forum has been active for over ten years and has never seen an ad, and is driven by my investment, and the folks who frequent the forum.

      I understand that most folks don't actually run web sites or forums. So that might be a foreign concept - but it is relatively inexpensive to have a very active website run off a server in your home for a few more dollars than just a interweb connection. :)

      --
      _ _ _ Go for the eyes Boo! GO FOR THE EYES!
    91. Re:Just block all ads and don't worry about it by honestmonkey · · Score: 1

      I should have thought about my response more because, yes, absolutely, these two points are the point. It's like people here think advertising on the internet is magical or something. It's crap here, just as much as it's crap "IRL".

      --
      Everything you know is wrong, Just forget the words and sing along.
    92. Re:Just block all ads and don't worry about it by hawguy · · Score: 4, Insightful

      Either way you are talking about someone's business model. A model I don't have to support. They HOPE I'll view the ad, they HOPE I'll click on it, or just glance at it or whatever. So what? I control what my browser displays. I control what gets downloaded to my computer. I control the size of the font, whether pictures are displayed, what color everything is in. I control all of it. And their BUSINESS MODEL is that they HOPE I'll see their shit. That is a piece of shit BUSINESS MODEL that I DON"T HAVE TO PARTICIPATE IN. AT ALL. EVER. They don't like it, they are free to try something else to get my attention, or try someone else, or ban me from their website, or whatever they might think of to make money. But they can't force me to download their shit if I don't want to.

      But you are participating in it -- Slashdot is one of those sites that has the annoying advertiser supported business model. I don't know their subscriber rates but I can't imagine it's very high. Are you a Slashdot subscriber? It only costs half a cent per page to subscribe and you don't need to see any ads, but you can still support the site. Do you?

      Why the fuck do you care about someone else's business model? Isn't this Slashdot? Screw the buggy whip manufacturers, and the RIAA middle men and all that? I do not give a shit about advertisers. If they can't survive, and the website closes down, I AM FINE WITH THAT. I am stealing nothing. Fuck them if they can't take it.

      I care because I like having just about every site on the internet provide content for "free". I don't see any other way for so many sites to provide such content without advertising. I certainly don't want to have to set up a page-view account and have my account balance dinged half a cent for every page view.

      If you're so fine with the website shutting down because you don't care about how they make money, why do you visit them at all? If you know a website relies on a business model that you don't approve of and you really don't care if they shut down, why don't you just stop visiting that site?

    93. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      >. If the site needs another source of revenue, they'll find it be it micropayments, subscriptions, etc. And if you really care about the content you can then pay to get it, and if not, nothing of value is lost.

      Are you stupid? You would rather actually PAY for content than to just block ads?

    94. Re:Just block all ads and don't worry about it by MobileTatsu-NJG · · Score: 1

      How so? I'm pretty sure that no-one I know would be even slightly bothered by such an event.

      Oh, please. Like total protonic reversal would stop all those 'bring back Firefly!' fanatics.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    95. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      You're an advertiser's wet dream.

    96. Re:Just block all ads and don't worry about it by Mitreya · · Score: 2

      Advertising is a perfectly legitimate way to fund a site if there is no other way. ... It does go too far sometimes though.

      I don't think you are even coming close to examples of "too far" here
      Too far is when 2 full fledged videos start playing when the page loads. Plus a float window opening over article text with another video in it and sometimes popups in addition to that. And at least one of the ads is playing full blast sound. That does wonders when I am trying to listen to music while browsing!
      Yes, advertising is a perfectly legitimate way to fund a site, but things like flashblock were not born to combat small unobtrusive google-esque ads. The amount of abuse even on reasonably legitimate sites is too great.

    97. Re:Just block all ads and don't worry about it by MobileTatsu-NJG · · Score: 1

      One thing to consider is that malware writers at times try to exploit flaws in advertisers' code resulting in having those ads serve up malware. So regardless of how you feel about the advertising itself, protecting yourself is a valid reason to block it all.

      That's a pretty valid reason to cut your internet connection all together.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    98. Re:Just block all ads and don't worry about it by MobileTatsu-NJG · · Score: 1

      Here's a simpler rule that'll cover that sort of shenanigans: No fraud.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    99. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Web content is different because, once it's in my house, on my computer, I should be able to do whatever I want with it, including stripping out the ads. If the price of for-profit web content is for the advertisers to have their control extending into my house, onto my computer - then that price is too high.

      Heck, advertising is morally dubious in the first place. It serves a useful purpose when it lets someone know that a product exists - but modern advertising goes way beyond that. Why exactly does trademark law protect the value that a brand builds through advertising, rather than through selling a superior product?

    100. Re:Just block all ads and don't worry about it by MobileTatsu-NJG · · Score: 0

      That's what a search engine is for. Don't TELL me; let me ASK.

      Why do you frequent a tech news site if you're not dying to hear about new stuff you weren't aware of before?

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    101. Re:Just block all ads and don't worry about it by hawguy · · Score: 1, Insightful

      1. users brought their bandwidth. you brought yours. the users are not required to pay for yours too. they are not required to ensure you make money either.

      I'm not interested in a random stream of bytes, so I'm not sure why you're focused on bandwidth. I'm interested in the content. A news website paid for that news content, and I don't have a problem with viewing the occasional ad to help them keep the content free.

      2. because when you put content up on a publicly accessible server, by default you've given permission for people to pull data from it.. Once that data enters their computers, you have no say in what happens.

      Well, that's not exactly true - you can't scrape content from CNN and repost it at Epi-TR-CNN.com and treat it as your own content - the content owners right to their data doesn't end once it enters your computer.

      But in any case, it's not (currently) so much a legal issue as a moral or ethical issue. Some people want to pay websites for the content they consume and others don't. You apparently are one of the ones that think it's ok to take the content and not abide by the implied contract that says that you'll view ads in return for viewing the content. As long those people remain in the minority, then ad supported content will continue to exist, but if ad blocking software became much more popular, then more sites would use paywalls... or worse, push for legislation to make ad blockers illegal.

      The internet is not cable television no matter how hard marketing droids try to make it that way. It's a good thing, really.

      Well no, it's not like cable TV, if it was then you'd be paying a lot more for internet access since your ISP would have to pay each of the websites you have access to. The Internet is more like over-the-air broadcast TV where they put the content out there for free with the expectation that you'll view the ads embedded in the content.

      Oddly enough, you seem to be advocating for more of the cable-TV model where every internet user pays some fee for the content they want to view in exchange for viewing ad-free content (much like subscribing to HBO or other pay-TV networks)

    102. Re:Just block all ads and don't worry about it by Your.Master · · Score: 2, Insightful

      If you move to a new city and want to know where the fastener store, you'll either ask somebody (word of mouth advertising), or look it up in a directory (print advertising). Or possibly just wander around until you see a sign (street advertising).

      I think you have a very limited view of what advertising is.

    103. Re:Just block all ads and don't worry about it by plover · · Score: 5, Interesting

      Well, there's a marketing aspect that's definitely not in my best interest, and that is google analytics and other trackers. Combined with data from shopping.com, or any participating merchant site, It can tell a marketer not only what I bought and how much I paid for it, but more importantly which sites I went to before I pulled the trigger. It can tell them exactly what searches and browsing patterns led me to this decision. If I searched for "water heater 50 gallon warranty sucks forum", attempting to find out what people think when they have warranty troubles, then read waterHeaterReviews.com they'll happily sell that data to an SEO marketer who then salts the top listed forums with shills posting useless crap like "My 50 gallon WetWillie 2000 water heater has a great warranty, and it doesn't suck." It poisons my ability to do a search I can trust to be somewhat independent of the planted lies.

      So I use NoScript, Ghostery, and AdBlock Plus to block scripts, trackers, social networking links, flash, and ads which all serve the same purpose of assisting marketers to anticipate my moves. I won't even consider IE or Chrome, as neither offers effective privacy extensions. And I've even stopped using Google as my primary search engine, instead preferring duckduckgo.com. As far as I can tell they're trying to be honest, which sadly isn't saying much. But at least they're not Google.

      I used to care more about denying ad revenue to sites, but I got over it once crap like XSS and CSRF attacks started trickling through advertisers on otherwise respectable sites. Do I feel guilty? Well, I still tithe Slashdot a few times a year. I'll click on Amazon referrer links to buy books from authors I like. And I do not install ad blockers for anyone else, nor do I tell non-technical people how to do it. They can do all the monkey punching they want, go support the ad bandits, do whatever. I'll happily let them foot the bills I am no longer willing to pay.

      --
      John
    104. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Advertising is what spread Eternal September to the whole internet.
      It allows people who have nothing of value to put up a site and rake in cash.
      Sites should be paid for in advance by the people running it.
      If its so important to put your crap online, then you can pay to do it. People will donate if necessary.

    105. Re:Just block all ads and don't worry about it by lecanucker · · Score: 1

      facepalm. a-bomb! at some point morality intwines with everything.

      --
      What we gonna do today Brain?
    106. Re:Just block all ads and don't worry about it by Derkec · · Score: 1

      Advertising isn't evil.

      People telling me about cool shit I might want to buy? That's a service. And if they've figured out enough about my behavior to advertise things I'd actually be interested in rather than random shit, that's even better. Please, please, please profile me. It was creepy the first time (ok first hundred times), but I'm over that.

      If you lie in an advertisement, that's evil. If you horrendously and needlessly distract from content, that's pretty lame. But if you have a cool pitch to make in the corner of a website I frequent, that's a win-win-win. I get free content. I'm not too distracted. You get my business if you've profiled me well enough and I'm in a buying mood. The website gets paid. Who loses here?

      Adblock sites that allow annoying BS that gets in your way. Or better yet, stop visiting them. Let ads in where they behave civilly.

    107. Re:Just block all ads and don't worry about it by EdIII · · Score: 4, Insightful

      When did advertising suddenly become evil, after 300+ years of being the main revenue source for most media?

      It was not sudden. Advertising has always been evil. In fact, it was much less evil for awhile with all the restrictive laws we put in place that governed what advertisers could actually say. Now advertisers are hell bent on destroying whatever shred of privacy we had left for the "big data" quest.

      There is nothing about advertising that is truthful. It is all deception and manipulation, and quite frankly, at this point in affront to any intelligent human being.

      So people like you need to rationalize their selfish behavior, and invented a new, not very logical, moral model.

      Utter bullshit.

      I am either receiving the content for free, or I have purchased a license to the content, or I am viewing it with somebody who has. There is nothing, ever, that has constrained me with how I choose to view the content . Nothing in society, or copyright law, has ever, not once, not even for a minute, obligated me to watch the commercials.

      It's not selfish. I don't want to see that fucking crap, so I am not going to. Simple as that. What next? I might as well be killing babies because I will never click on an advertisement?

      Mind you, I'd love to see content providers start relying on payments from readers

      Now that is the only sensible and worthwhile thing you have said. My subscription to Slashdot is not current, but I have had a few. Penny Arcade recently did something on Kickstarter to be advertisement free for a year as one of the goals. Was too late for it, but I do support Penny Arcade with some merch here and there.

      I also hope for different models that allow us as society to move back to a more patronage type model to support content producers directly. Fuck the middle men. They demand unreasonable prices and use the insane amounts of money and power they have to influence laws that are just horrible for society to unjustly enrich themselves.

      BTW, the only reason ad-blocking even works is that only a few techies know how to do it

      Wrong. There are plenty of people that only knew how to search for an extension called Adblock and install it. You don't have to be a techie anymore to do it.

      As for content providers that do block me, I just ignore them. CNN videos is a good example, as well as Hulu. Fine, I get my content elsewhere. 99% of everything on CNN can be found with a quick search elsewhere, and Hulu has too many advertisements as it is. Might as well be a cable subscription.

      when technology started making it easy for people to rip off content

      That sounds an awful lot like saying it was stolen, which again, means that is bullshit. You can't steal content, and in your case, you really just mean the content was not consumed in the exact manner you wished for. Which, that is deeply unethical and immoral. If you also feel that way and want to push for technology and laws to force me, then you are the true enemy of society.

      You are fighting a losing battle. Other than a few, sparse, very sparse, edge cases, nobody wants advertising. Gee... I wonder why. Perhaps because most people realize that they are an insult to their intelligence and a waste of their time because they impart nothing useful and only seek to manipulate them?

      It's illogical and immoral to skip past that stuff huh?

    108. Re:Just block all ads and don't worry about it by wvmarle · · Score: 1

      While true, there is one fallacy.

      If I pay for TV, then I want it to show as many shows that I enjoy watching as possible. Otherwise no reason to pay for it. So that means the channel has to cater to my tastes, or I won't pay.

      For a national service like the BBC where everyone in the UK has to pay for, this means that they should program shows that as many people in their audience as possible like, and with it get the highest overall ratings (in both viewership and quality rating). This way the people that pay for the service get the most value for their money.

      This is basically what commercial broadcasters do already: they program primarily popular content, as they want as many people as possible to watch their channel, so they have more viewers for their advertisements.

      The above of course unless the publicly funded broadcaster has a very specific charter where they have to program more of a certain type of content, which if decided democratically will again end up being programming that most people want to watch.

    109. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 1

      6. Run as a hobby, for the benefit of society.

    110. Re:Just block all ads and don't worry about it by wvmarle · · Score: 3, Insightful

      Totally agreed.

      Over the years I now and then upgraded my system, getting a cleanly installed OS, with an extension-less Firefox.

      Pop-ups/unders are nicely taken care of by FF and are not an issue. The somewhat sensible pop-ups (link that legitimately opens a new window) are pushed into tabs, and that's fine.

      Yet it's the ads that always make me install FlashBlock very soon. Flashing, jumping, hovering over content (those are maybe even the worst): they irritate me, they distract me from reading the actual content, sometimes make it near impossible due to being so distracting flashing or moving around and blocking text that I want to read. Get rid of those Flash ads and my life improves a lot. And no I'm not going to uninstall Flash as too many sites depend on it, and I don't want to mess around with workarounds to watch a YouTube video or so.

      FlashBlock is mostly enough, it blocks the vast majority of irritations.

      Though when I'm busy installing extensions, I'll get ABP too. Unfortunately it has no general option of "allow non-intrusive ads" that I know of. Static images or text ads, those are OK. OTOH I don't exactly miss them either, so I can't be bothered too much.

    111. Re:Just block all ads and don't worry about it by wvmarle · · Score: 1

      Most people don't pay. They want something for nothing. A study recently published to slashdot shows even if you sold ebooks or games for $1 each, people would still take the stuff for free rather than pay.

      Yet the iTunes store, the Amazon Kindle Store, Google Play Store, to name a few, are pretty popular. And based on articles and discussions here on slashdot, in case of Android apps, piracy rates are actually very low.

    112. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      you, not the advertisers become the customer.

      Ha! You are the subject. The format of the programming is the same as the commercial stations. In place of paid adverts are other 'reminders of whats to come, 'news' and little artistic adverts for the bcc and its staff telling me how great they are (I'm alreay watching you idiots, or was.) And these get repeated so often that you have to switch channel to avoid them.

      The format of programming is as objectionable as the the content and for them it seems repetition of 'the message' is king. Smacks of brain washing and I'm not sticking around to try and analyse the payload.

    113. Re:Just block all ads and don't worry about it by quadrox · · Score: 2

      In theory - and I realize that for the most part it is strictly theoretical - advertising can consist of information without distorting reality or lying. I would not classify such advertising as evil.

      I wish there was a law that forbade anything but dissemination of simple facts in advertising. No smiling people, no crass attention seeking colors, no selling on emotions of any kind. You can inform that product xyz is available now and you may list facts that are verifiable/repeatable in the scientific sense. No more.

    114. Re:Just block all ads and don't worry about it by Omestes · · Score: 1

      You meant "fnord", right?

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    115. Re:Just block all ads and don't worry about it by hankwang · · Score: 1

      If I need a box of M10x40 socket head cap screws in type 316 stainless steel, I'll go to a fastener store.

      Others have already challenged the validity of this statement from the consumer's point of view. But how does the owner of the hardware store know what articles to keep on stock and from which suppliers to order them? With hardware stores, you might argue that it is a business where the products don't change much. But imagine that you are selling TVs, photo cameras, clothes, or home decoration products. You will have to visit trade fairs nad read business magazines, both of which are forms of advertising.

    116. Re:Just block all ads and don't worry about it by Dexter+Herbivore · · Score: 3, Insightful

      Who cares about the advertisers? The less knowledgable users of the web can subsidise everyone else (at no cost to themselves) by viewing the advertising. I have the means to avoid it. If I want something then I'll go and look for it and do some independent research, if I don't know about 'it' then chances are I didn't need it and would be wasting my money buying it.

    117. Re:Just block all ads and don't worry about it by TCM · · Score: 1

      Perfect. Then they won't care that I don't download their ad if I don't intend to click anyway.

      --
      Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
    118. Re:Just block all ads and don't worry about it by Omestes · · Score: 3, Insightful

      How much do you really care for anything on the internet? For a lot of sites their value is in large number of user. Subscriptions or other form of payment can lead to drop in users thus loss in value.

      This line of reasoning is a flavor of what I like to call the "RIAA fallacy"; if no one pays there will be no content. I doubt this, I've been on the Web (and general internet before that, and BBSs before that) for a long time, and most of that time was ad free. Sure, there was less stuff out there, but stuff was still out there. People who want to be heard will still produce content, and people who want something more will pay for it (even in highschool I threw money at "free" BBSs for perks, or just to promote the continued existence of my community). The internet pre-exists the advertising model.

      Further, Your number 5 is a bit off. Not all sites are businesses. And many of them that are, can die, for all I care. I can live happily without Facebook, or Coke.com... If they want to survive they might have to mirror real businesses, and offer a product that is worth money. And, just to add some snark to the discussion; if people don't want to pay for it, was it really that important? Value is what I'm willing to pay, if I'm not willing, there is no value, and thus nothing of value was lost.

      This also points to the fact (Kant be damned), that even if I completely block all ads and trackers there still will be enough people who don't to keep things running. Sure, there might be less eye-ball money floating around, but things will tick on without me being forced to contend with all the problems of ads. If your product isn't good enough to have been recommended to me by live people who had positive experiences, I probably don't want it. As such, I'm not even hurting people, since I wouldn't buy your product anyways, in fact advertisement makes me hostile to your brand.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    119. Re:Just block all ads and don't worry about it by dontmakemethink · · Score: 1

      Advertising literally means to get people to do what they do not want to do, the adverse. If they were just promoting one option over another that would be called divertising, to divert you to the preferred option over the other.

      Fact is that most of what advertisers do is the promotion of what they're paid to promote. But the industry still chooses to use the term 'advertising'. It's like running for political office under the "Totalitarian Fascist Party" pitching to represent the constituents' best interests. Okay, bad example...

      Let's try the obligatory car example. It's like claiming that the car you're selling is the best way of getting around despite all other sustainable means that undermine the infrastructure that make cars necessary, which other departments in your company are battling unmercifully. Err... that doesn't work either...

      Umm, maybe it's like the farmers in India who were persuaded to use genetically modified seeds... Err, sorry, they're not around anymore to comment.

      OK I got it! It's like knowing what you want to do, but getting paid to do something else, and then it bites you in the ass. But that NEVER happens, right?

      --

      War as we knew it was obsolete
      Nothing could beat complete denial
      - Emily Haines
    120. Re:Just block all ads and don't worry about it by Omestes · · Score: 1

      People are not obligated to make you money.

      And this sentence should be required reading, and tattooed on pretty much everyone at birth.

      And yet you're flamebait.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    121. Re:Just block all ads and don't worry about it by TCM · · Score: 1

      You deserve to be banned if you block ads.

      Go ahead. I'm stopping noone from blocking me when I block ads.

      Strangely, noone is doing it. So what do I care?

      --
      Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
    122. Re:Just block all ads and don't worry about it by Omestes · · Score: 1

      The amount of people who use adblock, is around 0.04%. ... because they're also lazy.

      Logic fail. So the ones who put in extra work to block ads are lazier than the ones who don't go through the extra work? Perhaps you should look up "lazy".

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    123. Re:Just block all ads and don't worry about it by __aarzwb9394 · · Score: 2

      You should be aware of the following:
      The BBC has 6 national tv stations,
      8 national radio networks and over 20 local radio stations.
      ALL of the above are ad-free.
      It is not very useful to compare the BBC to a single US television network.

    124. Re:Just block all ads and don't worry about it by ghinckley68 · · Score: 1

      Actually the BBC has some of the best programs in the world. To name a few

      Top Gear #1 show on the planet
      David Attenborough's nature work
      Monty Python
      Dr Who
      and the list goes on and on on on

      Oh most of the crap in America is just remakes of BBC stuf
       

      --
      Linux modi 2.6.26-2-parisc
    125. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 1

      Your anecdote sounds nothing like my experience of the internet, ever.

      I fully appreciate that mine is also anecdotal evidence, but I've never caught a virus from a bit of javascript and never had to reboot my machine because of a memory leak in my browser.

      Perhaps there are certain places that you visit on the internet (warez? porn? not-quite-so-legal-mp3s?) that I don't, whose advertising banners carry an unexpected payload? (Yes yes, I know that certain high profile news sites etc. have also carried banners before with malicious script in them). Perhaps you have hundreds of tabs open in FF at any one time and don't close it down for weeks and weeks, or have lots of weird and wacky extensions installed?

      I'm not saying you necessarily do that stuff, but that there are certain usage patterns that are more likely to get you to the problems you've got that many of us haven't.

      As for payments on the net: Set up an additional bank account (at a different bank if possible) solely for net purchases and only transfer the amount into it of the purchase you're about to make. Severely limits what "they" can do if the account is empty 99% of the time...

      Your analogy doesn't work for me either btw. I see it more that if I go to an orange vendor and he starts handing out loads of flyers with each purchase and puts stickers all over my orange advertising lemons, limes or even things based on my previous purchases such as an advert for a melon baller because at some point in the past I bought a melon from one of his stores, then I'm just going to go to another vendor rather than robbing his shop. If he can keep it to one sticker per orange and one flyer with each purchase then we're both getting what we want. If I can't see the orange for stickers and flyers then he won't get my business.

      One final thing: the captcha when I came to preview this was "paranoia". Quite apt I think.

    126. Re:Just block all ads and don't worry about it by Dexter+Herbivore · · Score: 4, Funny

      Why are you searching for expert sex changes?

    127. Re:Just block all ads and don't worry about it by dontmakemethink · · Score: 0

      I love advertising. I block it because it's the opposite of what I want.

      Some may say I'm doing the adverse of what I want.

      Some may say that to get people to do the adverse of what they want would be called "advertising".

      I wouldn't know, cuz I'm an idiot and block out all the good shit, why listen to me!

      --

      War as we knew it was obsolete
      Nothing could beat complete denial
      - Emily Haines
    128. Re:Just block all ads and don't worry about it by broken_chaos · · Score: 2

      Or the one that informed me Volkswagen has finally released a diesel-powered Beetle.

      They were running internet ads for this in ~1998?

    129. Re:Just block all ads and don't worry about it by serviscope_minor · · Score: 1

      I think you missed the biting sarcasm in the parent post. Go re-read it and look at the title of the program he held up as a shining example.

      --
      SJW n. One who posts facts.
    130. Re:Just block all ads and don't worry about it by nateb · · Score: 1

      > I'm not, but Slashdot gave me a little checkbox to hide the ads anyway :)

      Don'tcha love that?

      --
      -- Nate
    131. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      you'll either ask somebody (word of mouth advertising)

      Uh... sorry, but that's not "word of mouth advertising". That's just asking someone for directions/information.

      Word of mouth advertising is if someone took the time to tell me, once I arrived in town, "you should buy your stuff in place X, because it's better/cheaper/whatever".

      Under your definition of "advertising", anything that involves communication in such a way that there might be a possibility of generating brand awareness is "advertising". Under your definition, just the fact that a company has a website (which you could visit to figure out the location of a fastener store in the "new city you live in") is considered "advertisement".

      Notice how this is not very smart in the context of "ad-blockers". Ad-blockers don't block (your definition) of advertising. They only block non-solicited advertising. I can still ask a friend where store X is or where I can buy product Y, I can still google store X's website to figure out more information on a store/product, etc.

      The definition of advertisement that is being discussed is different from the one you're trying to use. No one, in their right mind, would ask another person where "store X" is and then, when they got that information, would consider that they were just being advertised to. It's explicitly solicited information and no money has exchanged hands: hence, it's not the type of advertisements that are being discussed in this story (i.e. of the unsolicited/give-money-to-webmasters type).

      You're trying to see "advertisement" from the advertiser's perspective (i.e. anything that generates brand awareness is all good, it doesn't matter if it's solicited or not, free or not, annoying or not), while this story discusses "advertisement" from the consumer's perspective (i.e. ok if it's solicited/useful/helps-to-support-websites-i-like/doesn't-crash-my-pc; not ok otherwise).

      I don't think anyone "blocks" solicited advertisements (i.e. asking your friend where the fastener store is and then putting fingers in your ears and go la-la-la-la-la-la, or going to walmart's website and then refuse to read what it says), so it makes no sense to conflate the two definitions of advertisement in this context.

      Let's be clear: when we say "advertising" we mean "non-solicited advertising". There's thousands of ways of making your brand known and recognized without having to annoy the crap out of everyone. You choose to just try to convey your message with a "hit the monkey" flash annoyance? Blocked. Sorry, that's just the type of advertisement I don't need.

      TL;DR: Nice try muddying up definitions.

    132. Re:Just block all ads and don't worry about it by cerberusss · · Score: 1

      I'm not sure advertising is "evil,"

      Yes, it is evil. No sane person, who keeps up to date on the psychology of advertising, would agree to keep being exposed to this evil shit.

      There is a lot of research that if you're exposed to ads, even if you don't pay attention, you'll have a better opinion on a product. There is also research that if ads with beautiful women keep being displayed, men will value their wife less beautiful, because their unconscious tells them: you can get better.

      Now tell me, how can you call this not evil? How would anyone sane agree to have their mind influenced by a bunch of companies?

      --
      8 of 13 people found this answer helpful. Did you?
    133. Re:Just block all ads and don't worry about it by serviscope_minor · · Score: 1

      Well, that's not exactly true - you can't scrape content from CNN and repost it at Epi-TR-CNN.com and treat it as your own content - the content owners right to their data doesn't end once it enters your computer.

      Well, it's copyright law that says that, not the owner of the content. All they can do is waive their rights under copyright law.

      Anyway, what they can't do is prevent you from scraping the data and displaying it on your screen in a manner you see fit, e.g. without ads.

      You apparently are one of the ones that think it's ok to take the content and not abide by the implied contract that says that you'll view ads in return for viewing the content.

      I'm not the GP, but I'll weigh in. I value my privacy and have a slow computer. As a result, I use NoScript (why the fuck does my bank have third party advertising and tracking JavaScript on the wrong side of the secure online banking???), flashblock and FlashVideoReplacer, when I use firefox.

      I have no particular objection to advertising, but I'm not going to disable flashblock (flash is posted frequently in some forums I visit) and I'm not going to let google analytics know everything about me etc.

      Actually, much of the time I use dillo or links2 since I like the speed. These simply don't support flash, animated GIFs, IFrames or Javascript. Links2 actually has an adblocker, but I don't use it.

      So basically, to sum up, I do a bunch of things to make my browsing experience more pleasant. I don't block explicitly, but it is actually quite rare for me to see ads. This is almost certainly because most advertisers are dedicated to making your browsing experience unpleasant.

      I don't feel bad about it because I'm not even trying to block them. I think that what I'm doing is an entirely reasonable and sane way to surf the web.

      --
      SJW n. One who posts facts.
    134. Re:Just block all ads and don't worry about it by TheRaven64 · · Score: 1

      I don't explicitly block ads, but I do run a plugin that blocks all tracking that it can identify and another that requires user interaction to run flash. I don't want that either tracking or auto-play flash from either things I explicitly visit or from adverts, so if you can show me ads that are in the same technical category as content, then that's fine.

      I also add a note in my user CSS file that flags links to certain sites that have adverts that I consider too intrusive. I then evaluate more carefully whether I want to click on links to them when they appear. If, for example, there are two links in a Slashdot summary and one has an obnoxious ads warning next to it, then I'll click on the other. It's a shame that there isn't a plugin that lets you do that a bit more automatically.

      --
      I am TheRaven on Soylent News
    135. Re:Just block all ads and don't worry about it by TheRaven64 · · Score: 1

      When did advertising suddenly become evil, after 300+ years of being the main revenue source for most media?

      It started in the early 20th century, when it began to transition from being about making potential customers aware of your products to creating demand via psychological manipulation (see, for example, smoking adverts from before they were heavily regulated). It accelerated in the last decade when it became about building detailed profiles of individuals.

      --
      I am TheRaven on Soylent News
    136. Re:Just block all ads and don't worry about it by Xest · · Score: 1

      "The alternative would be something like the BBC, where I'd have to pay $230 a year to watch NBC. $230 a year to watch ABC. $230 a year to watch CBS. And on and on and on. Pretty soon I'd have a $2000 bill just to watch television I currently get for free. (Add another $1000 to get cable.)"

      That's not the way the UK TV license fee works, you don't pay it per channel, you pay it once per household and get a number of channels (including non-BBC ones) funded/subsidised by that cost.

      The license fee is used to help fund the UK's public broadcast infrastructure, such that other channels (and radio) can use it mitigating the cost they would otherwise have in implementing and managing this sort of infrastructure themselves.

      A portion of the fee goes to the BBC for programming itself, but the BBC's commercial arm (i.e. the arm that sells Planet Earth DVD/Bluray sets etc.) also help subsidise it. A portion is given to other broadcasters such as ITV, and Channel 4.

      All in all, it seems to work fine, we get over 50 channels, the main and most high quality of which (which are the bulk of people's viewing) have no ads during programmes or reduced ads depending on the amount of license subsidy they receive, certainly we don't pay per channel, and the idea that the license fee funds just the BBC and nothing else is a complete myth, it doesn't, it funds a number of channels and the infrastructure itself.

      In contrast, when I've watch American (and Canadian for that matter) TV I've found the ads to be awful, you can't go 5 minutes in some programmes without seeing ads, of an hour long show over half that may be ads on US/Canadian TV it seems, here it's restricted to something like 12mins out of an hour for the low/no subsidy channels that use the public infrastructure the license fee pays for, and about 7 or 8 minutes for the BBC, but not during the middle of a show.

      Sure your theorised $2000 bill for TV sounds excessive, but in reality no, it's just a straight $230 (I don't know where you got that figure, at current exchange rates it'd actually be about $190 USD) for the year, to get 50 odd channels with limited ads, including some channels which are HD, and some which even broadcast in 3D (i.e. much of the Olympics was available in 3D). We also get iPlayer, and equivalents for all other major channels too.

      We still get ads, but the limitations on them leave them no big deal, compared to US/Canadian TV where they just kill the experience (though I assume you get used to it if you know nothing else). Most importantly of all though, we get objectivity and quality TV, because news and even shows (due to product placement limitations) on the major channels aren't anywhere near as tainted in their objectivity or quality by commercial interests.

      I don't think $190 is bad at all for the amount of content - not just from the BBC, but other broadcasters too, and quality of content we get. I certainly far prefer it to the alternative. We even have the option here via Sky or Virgin media to use private infrastructure to view their channels, but the content on the bulk of the channels (excluding the premium ones you pay yet more for) these provide is far worse than that on the publicly funded/subsidised Freeview channels, and the news (e.g. Sky News) is heavily tainted by a lack of objectivity. It's not Fox News, but it's getting there thanks to Murdoch's influence.

    137. Re:Just block all ads and don't worry about it by shutdown+-p+now · · Score: 4, Informative

      Either way, you're getting some benefit (i.e. viewing a website) without paying for it. How is that not stealing?

      It's not stealing because the provider of that website provides that benefit to me without requesting payment. There is no contract, either explicit or implied, that requires me to watch ads in exchange for the benefit provided.

    138. Re:Just block all ads and don't worry about it by StripedCow · · Score: 1

      And if you really care about the content you can then pay to get it, and if not, nothing of value is lost.

      Plus, if you actually pay for the content, you are an actual customer, not the product being sold. Additionally, as a paying customer, you have a stronger legal basis if the company in question sells, leaks or loses your personal data.

      --
      If Pandora's box is destined to be opened, *I* want to be the one to open it.
    139. Re:Just block all ads and don't worry about it by fustakrakich · · Score: 1

      Feel free to call it what you want. Matters not to me. You, like too many other redundant drones (right here in this very article, amongst the countless others over the years), only bring up the same old boilerplate BS that's been debunked thousands of times and the same old analogies that didn't apply when they were first used many years ago, and sure don't apply now just because you repeat them over and over. Just not worth my time. Come up with something new and actually logical, and maybe I'll take a stab at it. In the meantime, I will decide how my bandwidth is consumed and what is allowed on my machine. Too simple.

      --
      “He’s not deformed, he’s just drunk!”
    140. Re:Just block all ads and don't worry about it by disi · · Score: 1

      I uninstalled Flash, this is one of the best ad blockers. The pages are loaded in half the time, no stuff jumps into your face and I surf away as soon as I get nasty popups anyway...

    141. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I am fine with adverts in the form of text or pictures non-blinking, without sound, and definitely not whole screen overlay.
      What I will not accept are trackers and those pesky flashy all screen sound playing abominations.
      That is the reason I am using Ghostery, NoScript, AdBlock Plus.

      If you want to spread information about your product/service - good.
      If you want to "build a file" on me, monitoring where I go, what I purchase ... - that is also fine.But you have to work harder for that. And I will do my best to increase amount of your work.

    142. Re:Just block all ads and don't worry about it by KiloByte · · Score: 1

      Every single penny spent on advertising makes the product's price that much higher. Plus the waste, management costs, consulting/what not costs, CMO's yachts, salaries of the marketing team, and so on. Competing products that are not advertised are thus a better choice.

      Advertising also distorts the knowledge people have about a product, making them buy based on ads (positively for most of the society or negatively for the likes of me), instead of choosing a product based merely on its price and merits.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    143. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Advertising is evil. No need to rationalize ad blocking. Kick the marketers to the curb and move on. If the site needs another source of revenue, they'll find it be it micropayments, subscriptions, etc. And if you really care about the content you can then pay to get it, and if not, nothing of value is lost.

      You just advertised your opinion on advertising. If it's so evil maybe you should stop doing that.

      I don't block ads, I block scripts. If they want to place static image-based ads on a page, then that's fine with me.

    144. Re:Just block all ads and don't worry about it by ydrol · · Score: 1

      If you'll bare with me for one second

      I'll keep my trousers on for now, if you don't mind.

      http://www.youtube.com/watch?v=4sxtHODemi0

    145. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I think you have very limited view on advertising. Your point of view.

      If I move to new city and want to know where is the fastener store ...
      I will ask/search for information I need. And only when I need that information.

      Business task is to publish that information. I will search for that when I need that.
      Not "any time You think that I may be interested in your useless (at this moment) offer"

      s/Telemarketers/WebAdvertisers/g
      http://www.sluggy.com/comics/archives/daily/20031015

    146. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I have NoScript running by default for security reasons. That blocks a lot of ads. It's not my problem if sites are uninterested in serving me ads that don't require JavaScript. However, I do sometimes enable JavaScript for sites that I like and trust, in order to support them. I draw the line at sites that require me to enable JavaScript multiple times in order for their ads or other functions to work (layers and layers of code). Sites with obnoxious pop-up ads and similar annoyances, I block without hesitation. A plain text or static image, fine. I will occasionally click on those if it is something of interest.

    147. Re:Just block all ads and don't worry about it by bingoUV · · Score: 1

      and I don't have a problem with viewing the occasional ad to help them keep the content free.

      Then don't block the ads.

      How far does your morality go? Do you feel an obligation to click on the ads? To buy the advertised goods and services even if you don't like them? How far can a sane person go? Everyone draws the line somewhere. I drew mine before viewing the ads- by using an adblocker. Yours is different but I don't see how any line is "superior" to another line.

      --
      Bingo Dictionary - Pragmatist, n. A myopic idealist.
    148. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      actually advertising models are the best way to ensure the broadest most 'accessible' programming possible because advertisers want the most eyeballs possible.

      I'm confused....are you arguing for, or against advertisements?

    149. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Yeah, but come on - do you want to watch dull stuff produced by stiff, government lackeys like the BBC or stuff like Toddlers and Tiaras that is brought you by the free market?

      Don't forget the very informative and scientifically valid History Channel series, "Ancient Aliens". And how could you overlook "Keeping Up With the Kardashians"? If ever society was in need of a show, it would have to be "The Jersey Shore.

      (and just for ghinckley68's benefit, yes this post relies heavily on the use of sarcasm)

    150. Re:Just block all ads and don't worry about it by Yvanhoe · · Score: 1

      we should be asking if it's in the public interest

      It is not. It gives an unfair advantage to company who practice it, and while it is an essential economic element of the current ecosystem of the web, it is essentially what held back micropayments for all these years.

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    151. Re:Just block all ads and don't worry about it by jones_supa · · Score: 1

      And on the opposite, the free ones may have been spiced up with malware.

    152. Re:Just block all ads and don't worry about it by hobarrera · · Score: 1

      You're right. The correct word is "annoying". It annoys me to see ads all over the screen, they use up bandwidth, and can affect browsing performance of really low-end hardware in some cases.

    153. Re:Just block all ads and don't worry about it by martin-boundary · · Score: 1

      As long as there is more than a single monopoly providing a given good or service then individuals really do need a way to become informed about alternatives and make decisions.

      That seems to be the crux of your argument, but I have to disagree with it. There's no rule or reason why individuals have some obligation to be part of a market, that is, to make a decision about alternatives available for sale. Many people elect to do so (eg the wife selecting a milk brand), but many people elect not to (eg the husband who doesn't go shopping).

      The fact is that the internet is not an appropriate place to inform all people about alternatives and potential decisions. I would go so far as to say that in any one 24 hour period, 3/4 or more of the surfing population has no interest in decision making and obtaining information about products, and the fact that they are getting exposed to such information in the form of ads is a gross abuse of the common network resources, by marketing and advertising organisations alike.

      We are not economic actors whose sole function is to buy products, and make decisions in every conceivable market. Ads are best treated as damage, that should be routed around by automatic systems. The few who don't want that should be able to disable them.

    154. Re:Just block all ads and don't worry about it by Burz · · Score: 1

      I'm using NoScript + RequestPolicy + Ghostery. I'm not sure that either Ghostery or Adblock go far enough since there are a number of commonly referenced, commercial script and CDN sites that can be (and probably are) co-opted for tracking purposes (e.g. referencing of useful scripts can itself become a tracking mechanism, unless the scripts are copied and hosted on the page's own domain).

      You are right on the money with your description of search poisoning. The integration of high-powered marketing has made the Web half as useful as it was in 2004.

      FWIW I do tell people about Adblock, and offer to install it for them if it piques their interest.

    155. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Then I started paying in ways I had not imagined. I was complaining on Slashdot on the Firefox memory leak topic, about catching viruses and forced reboots because of memory leaks. A generous fellow slashdotter offered his advice to install NoScript. Frustrated at all the problems "thinking outside the box" script programmers were causing for me, I went ahead and installed NoScript. Its made a big difference. It wasn't the ads I was trying to block, rather it was the scripts they were launching doing only God-knows-what

      Bingo. I don't use adblock because it just blocks all content from particular addresses, even if it's just a static image. I really don't give a shit about ads, but as you stated the fact that most are delivered via scripts of various types. And the plugin you mention blocks a host of scripts completely unrelated to advertising which adblock does nothing at all to prevent.

      Besides, if the ads get completely ignored, advertisers will just start to use product placement more heavily. So for example the title of this page might eventually change from "Slashdot" to "Slashdot, brought to you by Coca-Cola" and embedded links may begin to feature bylines such as "presented in part by NBC networks." And of course instead of a nice white background it'd be a logo of a popular company.

    156. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      ..manipulate masses of people into doing things detrimental to themselves and their loved ones.

      Now you're just opening the door for endless philosophical debates.

      What is not evil and detrimental? North Korea?
      How do you know what people _need_ as opposed to what they _want_?

      Manipulation with ads will work as long as there are gullible people falling for it. If not advertisement, they'll be falling for their "Beloved Leaders" or whatever.

      So, first of all: blame the people for being gullible, blame the society for not providing good education that teaches about psychological manipulations of every kind.
      If you have educated people you don't need to turn off ads and you don't need to imprison dangerous politicians, for the fear of manipulation.

    157. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I think your view of advertising is rather broader than that of the rest of us. The crucial difference IMO is effort on the potential customer's part: if they asked the question, directly or by looking something specific up, merely getting an answer isn't advertising.

    158. Re:Just block all ads and don't worry about it by V+for+Vendetta · · Score: 1

      For a national service like the BBC where everyone in the UK has to pay for, this means that they should program shows that as many people in their audience as possible like, and with it get the highest overall ratings (in both viewership and quality rating). This way the people that pay for the service get the most value for their money. This is basically what commercial broadcasters do already: they program primarily popular content, as they want as many people as possible to watch their channel, so they have more viewers for their advertisements.

      The difference is that commercial stations need the revenue NOW, whereas public broadcasting like BBC has a certain income-stream. That let's them develop and air formats, which need time to develop. They're less likely to cancel a show after just a few episodes aired, because the rating dropped (or wasn't high enough from the start), if they know the show will pick up "speed" later on and the first season(s) are there to build up the setting.

      Commercial stations OTOH cancel shows mid-season, shuffle their broadcast time around as they see fit. They're also less likely to air critical documentaries, because ad-buying companies might be pissed off and cancel their advertising.

    159. Re:Just block all ads and don't worry about it by daem0n1x · · Score: 1

      All the time people here post individualistic rants about everything, be it Social Security, taxes or health care. But then they seem to have ethic feelings about... advertising??? WTF?

      I don't care which model of financing web sites use, it's really not my problem. I hate advertisements, and none of them is directed to me, since I don't have money to buy the products they are trying to sell me. So, if it's so easy to block annoying and useless advertisements, why should I not block them?

      What is going to come up next? Maybe the advertisers will be asking for state subsidies, or lobbying for laws to make looking at ads mandatory. If advertisement ceases to be a viable financing model for the Web, another will come up. It's not my job to be artificially maintaining a failing business model.

    160. Re:Just block all ads and don't worry about it by acroyear · · Score: 1

      "micropayments"

      We have heard this word as the great content rescuer come from on high for well more than 15 years now.

      Where is it?

      When will we get it?

      it isn't going to happen, for the same reason so people won't pay for a $1.99 app (yet buy a $15 album just to get one song). the choice to pay or not pay is itself more stressful than just not reading the content or getting the download. And we've known this for years.

      subscriptions help, but in the paper world, subscriptions are a means to more targeted advertising (guaranteed eyeballs, tighter demographics analysis). if you really paid what an advertiser covers in a magazine subscription, you'd be paying 4-10 times as much for the same content.

      --
      "But remember, most lynch mobs aren't this nice." (H.Simpson)
      -- Joe
    161. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      While true, there is one fallacy.

      Trying to get us stuck in an infinite loop, are you?

    162. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I am fine with adverts in the form of text or pictures non-blinking, without sound, and definitely not whole screen overlay.
      What I will not accept are trackers and those pesky flashy all screen sound playing abominations.
      That is the reason I am using Ghostery, NoScript, AdBlock Plus.

      Adblock doesn't block ads, it blocks content which is served from sites which are "known" to serve ad content. That includes static images and text, or anything else from that site for that matter. AdBlock is a black-list based extension- if nobody adds a site to the list it wont' get blocked. I prefer to use noScript, because it defaults to a white-list only mode where you have to allow sites. And it blocks scripts, which eliminates most ads completely unless they're just a static image, as well as preventing local application boundary violations (such as accessing files on your computer or hitting local network IP's). You can also easily white-list sites you know are safe and/or want to support. So if you're just looking to prevent ads (for whatever reason) then adblock does a decent job, but if your primary goal is security go with noscript.

    163. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Of course its evil, we on slash jerk hate capitalism. Lets all live on welfare and socialism. We are mostly dumb democrat rat liberals. What a hateful site this is.

    164. Re:Just block all ads and don't worry about it by PopeRatzo · · Score: 1

      Advertising is evil.

      Absolutely. It's not only evil, but it's stronger than you or me.

      The model of "ad-supported" anything is problematic, and the level of advertising in society is absolutely corrosive.

      In rare cases, like here on Slashdot, I allow advertising, but I treat it as charitable, not because those ads add anything to my life or are in any way useful to me. I subscribe, and I'm willing to pay for the media I consume.

      Advertising is hostility.

      --
      You are welcome on my lawn.
    165. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      simply buying the products is not good enough?

    166. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Different anon here.
      Slashdot doesn't ask people running ad blocking software to subscribe. If the admins want me to pay or view ads, I expect them to say so. I'm more than willing to stop visiting a website or paying for the content when I'm asked to in a reasonable manner, as I've done several times in the past.

    167. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Would you leave it up to an amateur?

    168. Re:Just block all ads and don't worry about it by mister_dave · · Score: 3, Informative

      when it doesn't rely on ads, you, not the advertisers become the customer.

      No.

      The BBC get their revenue from a government monopoly. They schmooze the government of the day when their charter comes up for renewal. They pay zero attention to customer complaints.

    169. Re:Just block all ads and don't worry about it by xenobyte · · Score: 1

      If you want me to read the ad -
      Don't make it move
      Don't make it flash
      Don't make it obnoxious and obvious
      Don't play a sound
      Don't make it a clickthru
      Don't Block Content until the ad is done
      Allow a video choice
      Allow a bypass choice
      Do not open pop ups, Pop unders
      Do not stay frozen on a page while you scroll

      (list goes on for another 1000 things advertisers have done to force me to adblock)

      Exactly why I started using adblockers. I actually started a long time ago, back when Netscape was the new hot thing. There was no plugin architecture in the browser so the best way to filter content was to use a local proxy that did the house cleaning on the pages you loaded. There was several options but I used The Proxomitron which had a powerful regular expression tool and a lot of shared rules that other had made. It worked wonders and was able to block almost everything, which was mostly banner ads and a little bit of javascript.

      I didn't mind text ads or static banner ads, but then they started to use animated banners (using .gif animations) and we had blinking and jumping ads. Those things stole my attention so I decided to 'steal' the site by removing their ads. Searched for what others did and found The Proxomitron. Never looked back since.

      It happens that I accidentally surf from a non-adblocked browser and what a nightmare! - Ads are everywhere and they are extremely aggressive! - Stuff jump and blinks, makes noise and block the page either until I click something or some timer expires. How does people live with this mess?!

      No, I'll keep on adblocking and never ever let any ads that I can stop be displayed. If I hear that by some miracle they all started to behave I might try to disable adblocking again, but don't hold your breath. Hell will locked in a total ice age before that happens.

      --
      "For every complex problem, there is a solution that is simple, neat, and wrong." -- H.L. Mencken (1880-1956) --
    170. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      For me, the number one annoyance about ads is the tracking. Yes, I know, the website you visit has your IP address, but that doesn't mean I want them to know about what other websites I visit. That's the number one reason I adblock/ghostery/noscript everything.

      Had all the adverts been served locally and I'd have been much less likely to take that route; I'm not that opposed to the actual advertisements themselves (although the flashing "punch-the-monkey" and "view this ad before you get to see the page" do push the limits). Sometimes I even enjoy seeing the ads. But the tracking of my movements across the web and creation of databases to profile me are just too much. So I block everything I can.

    171. Re:Just block all ads and don't worry about it by jellomizer · · Score: 1

      That isn't the definition of advertising.

      Advertising is to tell the world your product is available, and try to show its advantage over similar products.

      Now some advertising crosses the line and become deceptive. But not all of it. Their goal it to attract people who would buy your product or service.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    172. Re:Just block all ads and don't worry about it by honestmonkey · · Score: 1

      What kind of crack are you smoking? I've never seen an add on Slashdot, and it's still here. So boo hoo, tomorrow they close up because they can't figure out how to make money other than shoving ads in my face? If they asked me to pay, I'll consider the request, and maybe will or maybe just go away. I actually do support other sites, usually getting something in return, like a book or a wallpaper. So, yeah, I'll pay money. But I rarely ever see ads. None of the sites I've ever been to that have closed down have complained that "ad money was down" so sorry, goodbye.

      You have a skewed way of thinking. You actually value the advertisers more than the websites you're visiting. That's just weird.

      --
      Everything you know is wrong, Just forget the words and sing along.
    173. Re:Just block all ads and don't worry about it by Hatta · · Score: 1

      If you'll bare with me for one second: marketing, as I see it, is about trying to develop relationships with customers, present or potential, and provide them a solution to a problem they have.

      Which rarely if ever happens. It's easier to convince someone that they have a need your product fills than it is to convince someone that your product fills a need that they have.

      If you google "laptops" and read user reviews, maybe even go to a consumer review site, that's also marketing.

      Marketing is what marketers do. If I'm reading reviews from actual users giving honest opinions, that's not marketing. If I'm reading reviews from shills, that's marketing.

      --
      Give me Classic Slashdot or give me death!
    174. Re:Just block all ads and don't worry about it by coolmadsi · · Score: 1

      Why are you searching for expert sex changes?

      Well, you wouldn't want an amateur one...

    175. Re:Just block all ads and don't worry about it by ais523 · · Score: 1

      And along similar lines, don't try to impersonate interface elements of the site you're advertising on.

      Recently, I've been seeing adverts disguised as download buttons, that appear on arbitrary websites in the hope of appearing on a download site. (It took me a while to work out what their angle was.)

      --
      (1)DOCOMEFROM!2~.2'~#1WHILE:1<-"'?.1$.2'~'"':1/.1$.2'~#0"$#65535'"$"'"'&.1$.2'~'#0$#65535'"$#0'~#32767$#1"
    176. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      HOSTS file.

      There's no place like 127.0.0.1...

    177. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      No, the hyphen in front of a search term excludes results with that term. He is searching for laptops without "expert sex change"

    178. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      3. You are more than likely NOT hosting and serving the ads yourself, so I have no reason whatsoever to trust that content. When you serve me the ads yourself (like every other form of media) and accept the responsibility for any harm they may bring the end user we ca talk. Until then you are just shoving a bunch of bandwidth wasting, potentially harmful garbage from sources you have no control over into my network.

    179. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      do you know, how retarded it is, to point out the funny thing in a subtile funny thing someone posted? everyone got the joke, no need for your post. thank you.

    180. Re:Just block all ads and don't worry about it by alphred · · Score: 1

      Google is becoming virtually useless for searching for solid, non-biased product reviews. Amazon is ok, but limited to reviews by users and Consumer Reports is very good but reviews only a limited number of products.

    181. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      That's because they know, if 99% know the information is collected, they'll object to it. And, as for the 1% who know, well, who cares about them as long as the 99% think the 1% are crazy, tin-foil hat wearing, paranoid brainiacs that don't care about Justin Beiber.

    182. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Modern [insert here] is/are verging on evil. It's using more and more sophisticated psychological tools to manipulate masses of people into doing things detrimental to themselves and their loved ones.

      Education, video games, politics, advertising, literature, tv, movies, music, news

    183. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I think your argument is more along the lines of copyright; the equivalent for the net would be me going to a webpage, downloading the content and then using it verbatim on my own site (stealing the orange).

      The equivalent for the ad's on a website would be all the "signs" on the store and me turning my head as I walk by rather than reading the signs on the store. I have the right to skip the signs on a storefront, I don't have to read/look at their advertising, and there are laws that deal with what sort of advertising they can put up; so, if they are doing something wrong, and I want to complain, I can have it dealt with. Where is the equivalent on the net? Does the store "loose" money if I don't read their advertisements?

      I can honestly say that I have NOT gone into a store because of advertisements displayed on the store front so I don't see my behaviour being any different from real life to the net life; the difference being the net will use my resources (and track me just for clicking) before I can walk away. It would be like if every store could ID you just because you looked at their store front once, and then let all the other stores in the area know you did look.... just plain creepy in real life, so why not the same on the net?

    184. Re:Just block all ads and don't worry about it by nitehawk214 · · Score: 1

      Most advertising companies do have published data collection and use policies. I think most people just assume they lie and know they cant be caught on it easily.

      If we had a system for catching them breaking their policy, and if there was an actual penalty for it... No, i will still block every single ad I can, and refuse to visit any site that circumvents ad blocking in an annoying fashion. I also use whitelists for javascript blocking. If you need to enable script on their advertisers to view their page at all, then it is a page I don't need to visit. The problem is the escalation of annoying and obnoxious ads has only increased now that javascript is required for so many sites to operate, and browsers with html5 support do not need plugins for active content.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    185. Re:Just block all ads and don't worry about it by sootman · · Score: 1

      > a person should do whatever they please, as they wish, just as advertisers do.

      This. A thousand times this.

      People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small... They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

      You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

      Fuck that... Asking for permission is like asking to keep a rock someone just threw at your head.

      You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs.

      - Banksy (and others)

      --
      Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
    186. Re:Just block all ads and don't worry about it by jbmartin6 · · Score: 1

      I am with you on a lot of this. I always say I will allow ads while on a certain site when that site takes responsibility for the content. At least with print ads the magazine publisher has some control over who/what gets advertised on their pages. With a website there is no such control, instead some third party can send whatever content they like. Given the incidents of ad servers serving up exploits, I am not at all motivated to allow the ads.

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    187. Re:Just block all ads and don't worry about it by jbmartin6 · · Score: 1

      I wouldn't mind paying a few dollars for sites I use a lot, but filling out a form with all that information is too much work. Plus it pisses me off that I have to specify Visa/MC/whatever when this information is already present in the credit card number. AHhhhhhhhhhhh!!!

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    188. Re:Just block all ads and don't worry about it by jbmartin6 · · Score: 1

      I never saw a description of Utopia with you in it either.

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    189. Re:Just block all ads and don't worry about it by mcspoo · · Score: 1

      Adblocking would not be necessary if the ad providers could be trusted. I don't AdBlock because I don't want to see the ads... I AdBlock because the advertisers cannot be trusted. They can't filter/protect their own ads from being filled with malware and other nasties...

      So, a free notice to the advertisers: Provide real ads with legitimate products (not spam... I don't need peeniz enlargement advertised for any reason),without using obnoxious pop-ups, malware, and rootkits, then maybe we won't have to block your damn ads.

    190. Re:Just block all ads and don't worry about it by Guspaz · · Score: 1

      I resisted putting in adblock for a long time, wanting to support the sites that I frequented. When it was unobtrusive Google ads, it wasn't too bad, but that didn't help with the seizure-inducing animated gif ads... Whatever, I was willing to live with it. Then, more and more flash ads bombarded me. At first it was just annoying animations, but then they started blaring loud audio and obnoxious videos. That was when I drew the line and said "screw this, I can't be bothered" and just blocked everything.

      You can't even use flashblock, since these days annoying ads can (and do) use HTML5, and I have little interest in using noscript, which is a huge inconvenience.

    191. Re:Just block all ads and don't worry about it by hawguy · · Score: 1

      I'm not the GP, but I'll weigh in. I value my privacy and have a slow computer. As a result, I use NoScript (why the fuck does my bank have third party advertising and tracking JavaScript on the wrong side of the secure online banking???), flashblock and FlashVideoReplacer, when I use firefox.

      I have no particular objection to advertising, but I'm not going to disable flashblock (flash is posted frequently in some forums I visit) and I'm not going to let google analytics know everything about me etc.

      Actually, much of the time I use dillo or links2 since I like the speed. These simply don't support flash, animated GIFs, IFrames or Javascript. Links2 actually has an adblocker, but I don't use it.

      So basically, to sum up, I do a bunch of things to make my browsing experience more pleasant. I don't block explicitly, but it is actually quite rare for me to see ads. This is almost certainly because most advertisers are dedicated to making your browsing experience unpleasant.

      I don't feel bad about it because I'm not even trying to block them. I think that what I'm doing is an entirely reasonable and sane way to surf the web.

      That's a completely different issue -- you're blocking the ads because you have valid security or performance worries. I have no problem with that, a user should do what he wants to do to protect his computer. My problem is when someone says that they are blocking ads because they don't want to see them.

      I use links occasionally as well (usually for testing) and I don't feel bad about not seeing ads because the advertiser decided not to present in a way that's visible on my browser.

    192. Re:Just block all ads and don't worry about it by hawguy · · Score: 1

      and I don't have a problem with viewing the occasional ad to help them keep the content free.

      Then don't block the ads.

      How far does your morality go? Do you feel an obligation to click on the ads? To buy the advertised goods and services even if you don't like them? How far can a sane person go? Everyone draws the line somewhere. I drew mine before viewing the ads- by using an adblocker. Yours is different but I don't see how any line is "superior" to another line.

      My morality goes as far as not purposely modifying the website in a way that presents the website owner from obtaining revenue. Sometimes I do see an ad that looks interesting and I click on it. Sometimes I even buy the product. But I don't do that because I feel obligated to, I do that because I happened to see an ad for a product or service I found interesting or useful.

      For example, I wouldn't have discovered Splunk without seeing an ad for it and clicking through to look a the product, and though I haven't purchased the product yet, I'm running a trial version and if it works out I may purchase it. I'd heard the name mentioned from time to time, but one time I had a particular data analysis need and the ad promised that the product would fill that need. And the trial version of the product did exactly what I needed to in much less time that writing it myself.

    193. Re:Just block all ads and don't worry about it by punker · · Score: 1

      You should take a look at NAI. It covers alot of this:
      http://www.networkadvertising.org/
      There is actually alot of transparency, but many/most people don't actually take the time to look at the information and opt-out options.

      I work in this field, and people are acutely aware of the privacy issues, for both ethical and pragmatic reasons. Pragmatically, as pointed out in the infamous article about Target stores sending advertisements to women 3-6 months pregnant, people find it creepy when they're clearly being targeted. Hence, it reduces effectiveness.
      Ethically, well, that varies. Many people in the industry have a merchant oriented perspective (they are trying to help the merchants find interested customers, which is not an evil motive). Many also view what advertising as heading towards a more concierge type service (i.e. ads that highlight the interests the customer has been looking for, rather than pushing an irrelevant sale). And there are also people who don't care one way or the other about the ethics, and we have privacy laws that help there.

    194. Re:Just block all ads and don't worry about it by hawguy · · Score: 1

      Either way, you're getting some benefit (i.e. viewing a website) without paying for it. How is that not stealing?

      It's not stealing because the provider of that website provides that benefit to me without requesting payment. There is no contract, either explicit or implied, that requires me to watch ads in exchange for the benefit provided.

      Of course there's an implied contract that you'll view the ads in return for the content. Why do you think they put the ads on the page in the first place? Surely you don't think the ads are there to make the site look better or be more useful? Where do you think ad supported sites make their revenue?

      You're not that naive, don't play stupid just to justify the fact that you don't like ads and don't want to see them. I may not agree with honestmonkey and his opinions about viewing ads, but at least I respect him for sticking to and defending his ideals and not pretending that the website doesn't expect that you'll view ads in return for using the website.

    195. Re:Just block all ads and don't worry about it by bingoUV · · Score: 1

      Advertizing could even reduce the prices. It has the potential to give the company enormous scale, and resulting economies can be passed on to the consumer.

      It also has an extremely beneficial economic role - making it possible for new market entrants to enter a market. In the capitalist ideal, if existing players stop giving value fir money, they can be overthrown by new players. There is some realism in this idealism. If nit for advertizing, all early movers in a market will be monopolies

      In that regard at least, advertizing could be considered neutral or unknown.

      --
      Bingo Dictionary - Pragmatist, n. A myopic idealist.
    196. Re:Just block all ads and don't worry about it by hawguy · · Score: 1

      What kind of crack are you smoking? I've never seen an add on Slashdot, and it's still here. So boo hoo, tomorrow they close up because they can't figure out how to make money other than shoving ads in my face?

      The site is still here because others are viewing the ads so they are still making enough revenue to keep the site running.

      If they asked me to pay, I'll consider the request, and maybe will or maybe just go away.

      They did ask you, that's why they keep reminding you about the Subscriber benefits. You just choose to ignore their requests because they aren't demanding it.

      I actually do support other sites, usually getting something in return, like a book or a wallpaper. So, yeah, I'll pay money. But I rarely ever see ads. None of the sites I've ever been to that have closed down have complained that "ad money was down" so sorry, goodbye.

      So why are you here if you're not getting anything in return? You've made over 100 comments, so surely you're getting some benefit from the site? Just because you're not getting a tangible reward (like a wallpaper? That's worth paying for!?) doesn't mean that the site doesn't offer any benefit.

      You have a skewed way of thinking. You actually value the advertisers more than the websites you're visiting. That's just weird.

      You have it backwards - I tolerate the ads so I can support the website. I don't visit the website to view the ads, if that's what I wanted I'd just to to the advertiser's site directly.

    197. Re:Just block all ads and don't worry about it by Urza9814 · · Score: 1

      1 cent per page is insanity. Hell I don't think Google gives a cent for an ad _per click_, let alone per view. If I could get one cent per pageview of any website I put up...shit, I'd never work again!

      I had adsense on a site of mine for a while. I got 3634 views, and $8.61 in payment for those, with about a .5% click-through. A tenth to a fifth of a cent per view would be a bit more reasonable.

    198. Re:Just block all ads and don't worry about it by Urza9814 · · Score: 1

      I used to have all manner of problems with Firefox memory leaks, and did have noscript installed for quite a while because of it -- but that was mostly due to crappy Flash plugins on Linux. For the past year or two I've never noticed an issue. Might be time to give scripted browsing another shot, IF memory leaks are your only concern. And particularly if you're a Linux user.

    199. Re:Just block all ads and don't worry about it by marcosdumay · · Score: 1

      Targeted advertising should at least have the decency to be sneaky, not obvious.

      I prefer it obvious. Better yet if it anounces itself.

      But you are complaining that it is too overreaching. Like when after you buy a book at Amazon, you suddenly receive some spam from dozens of new adressess that you still didn't block.

    200. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Trust me, you don't want amateurs to do it for you.

    201. Re:Just block all ads and don't worry about it by bingoUV · · Score: 1

      Right. So now you should "pay" the website for this favour of introducing you to a nice thing. Otherwise this is like taking an orange from a simpleton street vendor without giving anything in compensation.

      You could make the payment by clicking on ads of things you DON'T like, and buying them.

      --
      Bingo Dictionary - Pragmatist, n. A myopic idealist.
    202. Re:Just block all ads and don't worry about it by Urza9814 · · Score: 1

      Some targeted advertising is nice though. When it's done well, I still find it a bit creepy, but at the same time I absolutely love it. Like when I'm pricing something on Newegg, then a couple days later get an email saying 'Hey, we noticed you were looking at X, here's a bunch of coupons and sales on items in category X in the same price range you were looking!'

      If they could look at my recent searches and posts and suddenly every banner ad would be 'HOME THEATER PROJECTOR XYZ, throw ratio of 1.375! 5000:1 contrast! 720p! Only $650!' I would be damn pleased...instead of 'BUY THIS CAR' for talking about my recently purchased car...

    203. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      Actually the BBC has a well-known bias towards more UK government. And lots of positive "the EU is great" and "let's join the Euro" stories. They even admitted they had a bias and tried to clean it up a few years ago, though they were not very successful. It is a natural consequence that when you receive money from the government, and protection of your monopoly from the government, you will slant towards pro-government views.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    204. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      Top Gear is boring.
      - Monty Python is not a current show. Praising the BBC for past glory is like saying, "NBC produced great shows like Seinfeld, Cheers, and E.R.!" Yeah. And today NBC sucks. The past is not relevant to the present.
      - David Attenborough's shows are good, but they would not exist without funding from the *ad supported* History Channel. Without that money the BBC could not afford to produce the program.

      As for America's "crap" the rest of the world seems to enjoy gobbling-up Star Trek, Stargate, Battlestar Galactica, CSI, Law & Order, and so on. ALL produced through advertising funds. Stop and think about how empty UK TV would be without all those American imports.
      >>>Oh most of the crap in America is just remakes of BBC stuf

      Go suck.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    205. Re:Just block all ads and don't worry about it by hairyfeet · · Score: 2

      In the end its all moot as long as websites allow ads from third party servers with zero control or accountability. What is one of the biggest if not the biggest malware vector? Infected ads. If they want to have some Google text ads or even static jpegs I have zero problem with that and will happily unblock them, but as long as they are running these JavaScript from hell? Then screw 'em, no way I'm gonna risk infecting my system just so you can show some ads.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    206. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      >>>ALL of the above are ad-free.

      It always amuses me when I hear this. Whenever I download a TV show I discover the last 15-20 minutes of every hour is filled with..... guess. That's right: Ads.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    207. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      >>>Lemme get this straight, you were seriously looking to buy a diesel Beetle, and you found out they were making one from an ad?!

      Yes. I was shopping ebay for USED diesel-powered beetles (2000-6 model year) and I discovered the VW just released a 2013 version..... through an ad. Why is this so surprising?

      And if you want to think I'm gay for driving a cute car, so be it. I think you're a judgmental bastard. Because you are.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    208. Re:Just block all ads and don't worry about it by starfishsystems · · Score: 1

      Others have already challenged the validity of this statement from the consumer's point of view.

      You mean others have reinforced it? Yes, I saw that. They also clarified what is commonly understood by the word "advertizing". It's neither soliciting information nor merely making it available to those who seek it. In other words, it's not a "pull" model of information exchange but a "push" model, in which information is exchanged whether the recipient wishes it or is affronted by it.

      Now, as to your claim that the seller needs to be targeted by advertizing, the situation may be different in the sense that he is essentially engaged in the business of buying and selling goods for profit, therefore possibly constitutes a special case. (Ordinary people, as a category, are not. Essentially, their purpose is just to live their lives, which doesn't necessarily involve buying or selling at all.)

      We can already infer that a retailer doesn't necessarily need advertizing in order to make a sale, since we have established that his customers are capable of making buying decisions all on their own. Now we have to ask: is the same capacity for buying decisions somehow not available to the retailer?

      You claim the answer is yes, on the basis that trade shows and magazines are forms of advertizing. But they're not, according to the common definition. They're forms of marketing, certainly. Markets are places where buyers and sellers have agreed to come together. But this condition of mutual agreement is not the case in advertizing, and so your argument fails.

      The distinction between marketing and advertizing is critical. Those who defend advertizing, on the other hand, will invariably try to claim that no such distinction exists.

      --
      Parity: What to do when the weekend comes.
    209. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      If you move to a new city and want to know where the fastener store, you'll either ask somebody (word of mouth advertising), or look it up in a directory (print advertising). Or possibly just wander around until you see a sign (street advertising).

      I think you have a very limited view of what advertising is.

      The key idea here is that I look things up in a directory when I want to look for fasteners. I do not look for fasteners when I am browsing some unrelated website. And I should not have to.If some can't cope without ad revenue - fine. There are more websites than I need anyway.

      I look at "products" directly in stores, and I read about them in papers and on the internet. But when I want to - not when someone want to serve me an ad!

    210. Re:Just block all ads and don't worry about it by fm6 · · Score: 1

      And now we come to the personal attack copout.

    211. Re:Just block all ads and don't worry about it by Sir_Sri · · Score: 1

      People can, and routinely do, live perfectly well without any advertizing at all.

      Quite the opposite the world exists in layers upon layers of advertising. Store shelves are advertising, product colours are advertising. If you go to buy a carpet cleaning products (as I did yesterday, damn cats) the placement of one product versus another on the shelves is paid for by advertising.

      That's not a claim that can withstand much scrutiny. It's simply, comprehensively, untrue.

      Your statement is unfortunately the untrue one. And you even, in your last line, confound yourself by not realizing how out of touch you are.

      If I need groceries, I know how to visit a grocery store.

      Where is there a grocery store? Is the fact that you call it a grocery store rather than a grocer or greengrocer biasing your search results? If you use a map search to find the nearest grocery store someone has probably paid advertising dollars for you to know where they are. When you're driving along the road the business has a sign (probably several) that tell you the name of the place and probably indicate it's a grocery store. That's advertising.

      In fact, do a search for your own statement a "box of M10x40 socket head cap screws in type 316 stainless steel" into google and see what happens. Aside from the indexing of this thread there are several different stores that all offer them, so how do you know which one to buy from? The first link just means they paid the most money in advertising.

      And that didn't get at my real point, which is how did someone sell the first box of M10x40 socket head cap screws in type 316 stainless steel? You need it because some product manual or school or whatever told you that will solve your problem. But you aren't the first buyer ever. You're benefiting from initial advertising spending that got someone to even select a socket head cap in the first place. Even your use of the term "socket head" is sketchy, because that definition changed over time, through advertising. (http://en.wikipedia.org/wiki/Screw).

      You invalidated your own argument with your own examples. Well done. How that gets insightful around here I'll never know.

    212. Re:Just block all ads and don't worry about it by davewoods · · Score: 1

      I would agree, except that ads before you watch at Youtube video are not noise. You cannot block it out or ignore it, it is there, preventing you from seeing what you want until it is done showing you what it wants to.

    213. Re:Just block all ads and don't worry about it by jdschulteis · · Score: 1

      Why are you searching for expert sex changes?

      Well I sure as hell ain't gonna have that done by an amateur! Captcha: barber (!)

    214. Re:Just block all ads and don't worry about it by shutdown+-p+now · · Score: 1

      Of course there's an implied contract that you'll view the ads in return for the content. Why do you think they put the ads on the page in the first place?

      They've put the ads there for the same reason why people put the ads on the billboards near the road. Because they hope for a certain percentage of people to look there and see them. But this does not create any implied contract between me and them, not anymore so than there is one when driving. They may expect me to view the ads, but why the hell would that in any form be binding on me? If I don't view the ads, be it by ignoring them or by some technical means, that just means that their expectations were unrealistic with respect to me. That's too bad for them, but why is it of my concern? If they want guaranteed income from me to pay expenses, they can always ask for subscription or some other form of micropayment (and then I'll pay or leave, depending on how valuable their resource is to me).

      Thing is, most website owners vastly overestimate the value of their specific sites to their readership, as evidenced by how subscription models fail more often than not, unless you provide some really useful service.

    215. Re:Just block all ads and don't worry about it by fruitbane · · Score: 1

      Either way, you're getting some benefit (i.e. viewing a website) without paying for it. How is that not stealing?

      Well, let's get pedantic for a moment, shall we? Theft (or stealing) is about depriving people of physical property by taking it. Theft is defined rather clearly in most criminal codes because it is illegal. Strictly speaking, getting a benefit without paying for it isn't stealing unless it involved the illegal taking of physical property owned by someone else, thus depriving them of use of that property.

      AdBlock isn't illegal, and it doesn't deprive owners of physical property by taking it from them. Therefore it is not theft and is thus not stealing.

      You can make moral and ethical arguments about blocking ads without going to the "stealing" or "theft of service" stupidity, and I think this discussion is better if we avoid that particular line of thought, not the least because it is an improper argument.

    216. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Oh most of the crap in America is just remakes of BBC stuf

      Yes, so? The Beeb has a good idea for a show; America produces the show with attractive and/or talented actors.

    217. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      >>>All in all, it seems to work fine, we get over 50 channels

      False. The TV license/tax only funds the BBC channels. It does not fund the other non-BBC channels which have to fund themselves through advertising (or direct billing). The U.S. equivalent would be if I had to pay a $230 tax to fund all the PBS television/radio channels. The other channels like NBC, ABC, FOX, Ion, etc would not receive a single dime from that pool.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    218. Re:Just block all ads and don't worry about it by cpu6502 · · Score: 1

      >>>>>Or the one that informed me Volkswagen has finally released a diesel-powered Beetle.
      >>
      >>They were running internet ads for this in ~1998?

      The diesel-powered Beetles were discontinued in 2006 smartass. Now, in 2013, they have finally brought them back to the U.S. Hence the advertising and why I found it informative. (Had I been using adblocker I'd not have known the 2013 Beetle was an option.)

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    219. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Would you want an inexpert one?

    220. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      No! They don't need to do jackshit, if I visit a boating website, have an ad for an anchor, if it's a music website, have an ad for a band.

      You don't need to track me at all to target a fucking ad!

    221. Re:Just block all ads and don't worry about it by Qwertie · · Score: 1

      I would certainly not advocate automatic micropayments, except if the user explicitly whitelists a page (even then, payments should only be possible in response to user clicks, not auto-refreshes).

      The point I wanted to make is that micropayments could be a feasible and fair alternative to advertising, if done right, even something that could fund higher-quality content than advertising can fund, and it's unfortunate that no such system exists. Maybe it's because there are a lot of details to work out, such as how to keep transaction costs far below one cent, but maybe the big boys in the financial industry just don't see profit potential in transactions of less than a penny.

      If you're opposed to paying a cent or less per page, you could still go to the many websites that would continue providing service for free.

      Besides, micropayments don't have to block access to page content. A page could show its content and still request a one-click 5-cent tip (the one-click, don't-leave-the-page nature of it is the key to convince more people to give tips). The way I envision it, the micropayment button would be part of the web browser, outside the page content, where it is impossible to trick a user into clicking a hidden pay button, or to claim that a different amount will be paid than will actually be paid. The feedback about payments having occurred would also be part of the web browser, making it impossible to hide the fact that there has been a transaction.

      I presume at the level of 1-cent transactions, it might be too costly to deal with chargebacks/refunds, so clarity of the user interface would be very important.

      But, another way micropayments could work would be that rather than being actual payments, they "buffer up" so that actual money only transfers in minimum amounts of 25 cents or so, an amount large enough to cover the costs of managing refund requests and interfacing with traditional financial systems. In that case, you could essentially visit 24 one-cent pages of a web site "for free" with a real transaction occurring after 25 pages or more. A micropayment standard, then, could just be a cheap buffering system that exists to minimize the large transaction costs of traditional financial systems.

      The fine details, such as who would provide the buffering functionality (it can't be the web site itself or the web browser itself, since neither is guaranteed trustworthy) is something I leave to the security/crypto/trust theorists.

    222. Re:Just block all ads and don't worry about it by houghi · · Score: 1

      http://thequotesproject.files.wordpress.com/2012/03/brandalism.jpg

      People are taking the piss out of you everyday.
      They butt into your life, take a cheap shot at you and then disappear.
      They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you're not sexy enough and that all the fun is happening somewhere else.
      They are on TV making your girlfriend feel inadequate.
      They have access to the most sophisticated technology the world has ever seen and they bully you with it.
      They are The Advertisers and they are laughing at you.

      You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

      Fuck that.

      Any advert in a public space that gives you no choice whether you see it or not is yours.
      Itâ(TM)s yours to take, re-arrange and re-use. You can do whatever you like with it.
      Asking for permission is like asking to keep a rock someone just threw at your head.
      You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you.
      They have re-arranged the world to put themselves in front of you.
      They never asked for your permission, don't even start asking for theirs.

      --
      Don't fight for your country, if your country does not fight for you.
    223. Re:Just block all ads and don't worry about it by camperdave · · Score: 1

      Seriously?

      If I'm on a tech news site I am, in effect, ASKING about new tech stuff. If Slashdot started popping up when I was watching funny cat videos, or started showing up in my email, then I'd rightfully be upset. Yet when I'm watching a movie, soap companies can interrupt the movie and pop up a soap ad, or cereal companies can interrupt with cereal ads. Listen, when I want cereal, I'll search for cereal.

      --
      When our name is on the back of your car, we're behind you all the way!
    224. Re:Just block all ads and don't worry about it by Sporkinum · · Score: 1

      By default it does have something like "allow non-intrusive ads".
      If you want to block those as well, click the Adblock Plus icon and choose "Filter Preferences" from the menu. Uncheck "Allow non-intrusive advertising" and you are done.
      https://adblockplus.org/en/acceptable-ads

      --
      "He's lost in a 'floyd hole"
    225. Re:Just block all ads and don't worry about it by T+Murphy · · Score: 1

      Many commercials don't try to get you to spend more money, just to spend your money differently. The parent poster saw a VW commercial, and now is considering buying from them instead of Ford or something, he was already going to buy a car.

      Even if advertising comes out as more expensive in the end, you should look at the marginal cost. If it would cost me $10 to support my favorite website, or viewing Coke ads would "force" me to spend $12 on Coke, that effectively is like paying for the website, then getting the Coke for just $2. Of course, if you're the kind of person to take offense at spending an extra $2 you would probably come out well ahead on the ad-supported model.

    226. Re:Just block all ads and don't worry about it by Qwertie · · Score: 1

      You may be right, at least when it comes to the kind of companies that already squeeze your wallet today.

      The reason I really want an easy micropayments system is for the sake of the little guys, the independents, individuals and small businesses, who can't easily convince people to put their credit-card details into their little-known website for a 99-cent payment or donation, and can barely afford the infrastructure to handle logins, payments, etc. And being under the thumb of Paypal isn't ideal.

      You don't have to give your money to those price-gougers (assuming no telecom monopoly in your area) and double-dippers who offer high prices and advertising at the same time. Just like I have Netflix instead of cable. Vote with your feet.

    227. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Why are you searching for expert sex changes?

      The amateur one didn't go well.

    228. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      It's a delicate procedure. Do you really think it wants someone who is less than fully-qualified to do the job?

    229. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      The effect will persist for yes.

    230. Re:Just block all ads and don't worry about it by epine · · Score: 1

      If you'll bare with me

      Is this a prelude to a dental inspection or a penis handshake? Either way you're requesting a little bit too much on the part of your reader.

    231. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      I agree, blocking adds is a good idea just because it's an informational crap which advertisers are trying to put in your brain. If you don't process much information it's not a big deal. But if you are reading and analyzing the whole day these aggressive blinking adds make it much harder to concentrate.

      Now, even if adds are enabled people learn to ignore them. (hello Facebook). Clicks and prices go down, to get better price content provider (or publisher, or developer if it's an app) increases the ad's size. The result is predictable, people don't like it and start avoiding if possible. Facebook, do you here me? I worked in a company which went out of business just because of this. Bigger ads -> fewer visitors -> finish.

      Is there any way to make it right? Sure, like Google does. Ads must be not annoying and relevant. Another way is to make them attractive. On Youtube people are watching pure ads sometimes with no other content.

    232. Re:Just block all ads and don't worry about it by honestmonkey · · Score: 1

      The site is still here because others are viewing the ads so they are still making enough revenue to keep the site running.

      This site is still here even though I HAVE ADBLOCK TURNED ON, as do I imagine a bunch of other people. In fact, I have the little box in the corner that says "turn off ads" available to me. I haven't clicked it, but I could. So, specifically for Slashdot, it doesn't matter whether it have Adblock or not, my experience it the same. And so is Slashdot's. They aren't getting any money from me. They never have. And yet, they still manage to hang around giving me free crap. Imagine that!

      If they asked me to pay, I'll consider the request, and maybe will or maybe just go away.

      They did ask you, that's why they keep reminding you about the Subscriber benefits. You just choose to ignore their requests because they aren't demanding it.

      So the fuck what? They asked me to donate my firstborn for their blood sacrifices as well, and I turned that down too. "But, you're depriving them of a blood sacrifice, how can you do that?" Sheesh.

      So why are you here if you're not getting anything in return? You've made over 100 comments, so surely you're getting some benefit from the site? Just because you're not getting a tangible reward (like a wallpaper? That's worth paying for!?) doesn't mean that the site doesn't offer any benefit.

      I bet you are just wracked with guilt when you take a free sample of a cookie at the mall and don't run and go buy a cookie, plus a soda. So I get a benefit, so what? If they said, Pay up, or we can't let you read/contribute/mouth off any more, at that point, I'll decide whether it's worth it. Until that day, I'm eating the free cookies.

      You have a skewed way of thinking. You actually value the advertisers more than the websites you're visiting. That's just weird.

      You have it backwards - I tolerate the ads so I can support the website. I don't visit the website to view the ads, if that's what I wanted I'd just to to the advertiser's site directly.

      And I don't tolerate the ads at all. Not one fucking little bit. If the sites can't figure some way to make money and thus fails, fine by me. I'm not insisting they have a paywall or not. I'm not insisting they let me have stuff for free or force me to pay. THEY ARE THE ONES GIVING AWAY FREE SHIT. I did not demand it. But I'll take advantage of it, until such time as I can't anymore. Do you think they are crying in their beer about it? If they were, they WOULDN'T BE GIVING IT AWAY.

      There was a site a while back that detected if you had ad blocking software and didn't let you go any further if you did. Fine. I never visited the site. Didn't help him, and didn't hurt me. Don't know if the guy is still around or not. Don't care. If he is, fine, he figured out how to make it work, good on him. If not, well, probably shouldn't have tried to force ads on people. Funny how that just worked out that way.

      --
      Everything you know is wrong, Just forget the words and sing along.
    233. Re:Just block all ads and don't worry about it by honestmonkey · · Score: 1

      I'll bet the guy above you thinks he needs to spend at least 5 seconds per billboard or something when he's driving along the road. "Oops, I missed that one, I'll have to make a U-turn and go back to see it." Christ on a stick, an "implied contract". "I'm shoving shit in your face, there's an implied contract that you have to read it!"

      --
      Everything you know is wrong, Just forget the words and sing along.
    234. Re:Just block all ads and don't worry about it by mcgrew · · Score: 1

      If you'll bare with me for one second:

      Sorry, I'm not in San Fransisco, and nudity is illegal here. However, I'm willing to bear with you.

    235. Re:Just block all ads and don't worry about it by Flere+Imsaho · · Score: 1

      Maybe it's just me, but if I'm getting my outie converted to an innie then I'd want an expert doing it!

      --
      It gripped her hand gently. 'Regret is for humans,' it said.
    236. Re:Just block all ads and don't worry about it by bobbutts · · Score: 1

      Yes, insightful indeed! We need to ditch conventional TV. We should invent a way to connect computers so just about anyone can publish just about any type of content. We could create an advertising program that would use context to serve ads, so that way advertisers could reach niche audiences easily by choosing which context to be included in.

    237. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      As though we would search for amateur sex changes.

    238. Re:Just block all ads and don't worry about it by anubi · · Score: 1

      TLDR: Long winded post. Nothing new said. Just a long rant over life on the net - Charles Dickens style ( lots of words without saying much ).

      ----

      Maybe you have a large powerful system and do not notice when you have a load of baggage scripts running in the background. You might not miss a GB of memory.

      You are right, I do open up a lot of windows, and try to leave Firefox running all week, as this laptop "sleeps" nicely, keeping everything just as I left it whenever I close its lid. I will save interesting windows for later use and browse around while I am in a hot spot, then review what I have found later when offline, maybe printing some off, or deleting it after review.

      Like an underpowered car on the freeway, its quite noticeable to me when my CPU is slugging down running crap in the background, or something is consuming memory. I have a little desktop widget running that tracks CPU and memory, and this machine does not have much to spare.

      Normally, my background CPU usage is around 2%, but this will rise markedly to around 50% as more and more scripts got launched, and never terminated. The slowdown is quite noticeable. I have about 1GB of memory available upon fresh reboot. When this declines to about 200MB free, I increasingly risk system lockup. Closing windows would not return my RAM. I knew it was scripts running as I could see the same patterns in CPU usage in animated pictures in some websites I had visited. Closing those tabs did not stop the undulating patterns of cpu usage, albeit it did cease displaying the image.

      I am running on the cheap HP/compaq CQ56 laptop that WalMart sells for $300. It is quite sufficient for me to use as a web browser / file retriever. I got the HP specifically because I did not want to use my critical work machines for risky work on the net. I risk system corruption, viruses, and loss of privacy while on the net. I felt a lot safer knowing I have nothing on this machine that would mess me up if something went wrong, much like I feel much safer using a pusher stick to guide wood through my table saw. If something goes wrong, the stick, not my hand, takes the wrath of the saw.

      I felt a lot better knowing the only link between my "web explorer" machine and my highly trusted machines is a sneakernet-based USB stick, whose individual files can be closely scrutinized before and during transfer to their new host, should a transfer be appropriate.

      I run four plug-ins... three of them are for capturing streaming media, and No-Script 2.5. I consider the streaming media capture very important, as I am on an AT&T link. AT&T isn't exactly known for living up to advertised claims of speed, albeit their billing and legal departments are quite capable of writing precise contracts requiring full payment while holding themselves harmless for failed performance. Well, they are an old-time company, and asking them to compete in a modern high speed world is kinda like inviting Grandpa to run high-school track. Like grandpa, they have grown fat - lots of highly paid executive types, Not much muscle in there. They seem to use pens and a book of law rather than a solder iron and a book of physics. I have railed this too much, I guess my point is that if AT&T wants the phrase "This is AT&T calling" to be taken seriously, they need to be supporting their engineers better than they support their advertising and legal divisions.

      I do my best to work around AT&T's inability to deliver data at video speeds, as well as work around display technology coders trying to appease the content creators by capturing the stream to a file so I can watch it uninterrupted by frequent "buffering" pauses. I often have time to review the captured stream when I do not have a live internet connection. The kind of stuff I watch, I often need to pause or take screen captures of relevant notes. Khan's academy. Arduino tutorials. Atmel's stuff.

      The last virus I got was while trying to find

      --
      "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]

    239. Re:Just block all ads and don't worry about it by plover · · Score: 1

      Just pointing out that web sites do have some amount of control over the ad content served. A kid-friendly site can request no inappropriate ads, so your 4-year-old precious doesn't ask uncomfortable questions like "Daddy, why did Mommy click on the two-bathtubs?" And they've almost always had a checkbox for "allow adult ads / deny adult ads".

      I think most ad servers can also be more specific, where you can specify things like "I'm running a Honda lawn mower dealership, so don't advertise other brands of lawn mowers on my site", but I haven't had to deal with this myself. These arrangements are subject to humans following all the rules regarding appropriate tagging, though, which means they do have the occasional screw ups.

      --
      John
    240. Re:Just block all ads and don't worry about it by freitasm · · Score: 1

      This is a naive view. Once micropayments or subscriptions kick in people will just go somewhere else.

      In our site we offer a subscription service where users can customize their experience around the site... The number of subscribers count around the couple of hundreds out of a user base of hundred thousand.

      If you make the offer "in your face" people complain. If you send out an email reminding there's such an option they call it spam. Even at $5 a month people complain.

      Their reasoning? "We are the content creators when we comment in the blog posts or forums so we shouldn't have to pay, and we shouldn't have to have advertising".

      These users who many times comment how they have benefited from the connections made through the site ignore the costs of running the site - colocation, traffic, software, development, tax, insurance, salaries, etc, etc...

    241. Re:Just block all ads and don't worry about it by freitasm · · Score: 1

      You may be buying the products, but that doesn't mean the web sites are receiving any revenue. Google ads and many others often only pay when clicked.

      Not exactly. There are different models - CPM (cost per thousand) will pay publishers per ad shown. This is an option for branding. CPC (cost per click) will pay publishers if an action happens (a click in this context).

      Saying "I block ads because I won't click on them anyway" hurts the same, because we don't know if the model is CPM or CPC.

    242. Re:Just block all ads and don't worry about it by freitasm · · Score: 1

      Perfect. Then they won't care that I don't download their ad if I don't intend to click anyway.

      As I replied above, there are different models - CPM (cost per thousand) will pay publishers per ad shown. This is an option for branding. CPC (cost per click) will pay publishers if an action happens (a click in this context).

      Saying "I block ads because I won't click on them anyway" hurts the same, because we don't know if the model is CPM or CPC.

    243. Re:Just block all ads and don't worry about it by freitasm · · Score: 0

      "Sites with less obtrusive or blatant ads will be more likely to get my business. If sites don't want me to visit with Adblock turned on, I won't visit. "

      So less obtrusive or blatant ads don't matter at all. You seem to block everything, regardless.

      Yes, this is something that people forget in their "logic". If they block ads how can they know if a site is showing obtrusive advertising?

    244. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      So I use NoScript, Ghostery, and AdBlock Plus to block scripts, trackers, social networking links, flash, and ads which all serve the same purpose of assisting marketers to anticipate my moves.

      Read the TOS for Ghostery. They are tracking you so that their parent company, Evidon, can provide advertising exposure reports to advertisers (for a fee).

      If it is free, you are the product.

    245. Re:Just block all ads and don't worry about it by plover · · Score: 1

      It's only sending them data if I opt-in to ghost rank, which I do not.

      For now.

      --
      John
    246. Re:Just block all ads and don't worry about it by cas2000 · · Score: 1

      maybe i'm just weird but if i were looking for a diesel car, i'd just google for something like "diesel car" or similar (refining the search terms as required to filter out stuff i'm not interested in) and discover it that way.

      that also makes it easier to find not just the existence of a given product but also consumer reviews of that product. the best time to find out a car (or anything) is a lemon is *before* you buy it.

    247. Re:Just block all ads and don't worry about it by cas2000 · · Score: 1

      i see what you're doing there. you're being funny by spelling 'subtle' as 'subtile'. and the excessive misplaced commas are a nice touch.

      hilarious. retarded too, but mostly hilarious.

    248. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      They do the same in Australia. Foxtel. The bastards charge around $50/month for the service and run just as many ads as the free to air stations. The worst are where they interrupt the show you are watching to advertise the very same episode . Where's the sense in that?

    249. Re:Just block all ads and don't worry about it by starfishsystems · · Score: 1

      What a self-serving argument you have there! Advertizing is good because - let's see now - because there are products, and also coincidentally there is advertizing, so advertizing must have created the products.

      You know, the reality is that the world gets along just fine in the total absence of advertizing. Speaking only for myself, someone who is a software engineer and a motorcyclist and a glassblower and a musician and a wooden boat owner and a winemaker and the owner of wilderness property where I do a fair amount of construction and fine millwork, and who also travels extensively and speaks several languages... as I say, speaking only for myself, it is simply never the case that I make a purchase based on advertising. Instead, my purchases are made the basis of (a) what I realistically need and (b) what is realistically available, meaning in essence what is available in the community.

      That's the way most of the world works. If you've done much travelling, you would know this. There is a shack by the side of the road and it sells stuff. You may not need stuff, but if you do, it would be a likely place to start. That's the essential concept; it's simply elaborated on a larger scale in urban settings. As has been pointed out elsewhere in this thread, the confluence of goods for sale and a need for those goods creates something called a "market". No advertizing is required to effect a market. Simply being in a community is completely sufficient. Markets specialize and attract niche communities all by themselves.

      You seem to project a strange sense of helplessness and isolation where material things are concerned. Can't you think for yourself, or find things for yourself, or ask someone in the community for directions? It's genuinely not hard, you know. In fact, it's more interesting that way. Try it some time.

      --
      Parity: What to do when the weekend comes.
    250. Re:Just block all ads and don't worry about it by CohibaVancouver · · Score: 1

      except that ads before you watch at Youtube video are not noise

      Sure they are. Look out the window at the birds and clouds for FIVE seconds, then click "skip."

      Would you pay for an ad-free YouTube subscription? If so, how much? If not, how should YouTube fund itself?

    251. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Why are you searching for expert sex changes?

      Haha, Experts Exchange, but that's pretty funny too

    252. Re:Just block all ads and don't worry about it by Sir_Sri · · Score: 1

      You do realize that the school you went to advertises quite a lot (we advertise our comp sci and software engineering programmes extensively), the places you travel too all advertise to get people to go there, the instruments you buy have a reputation in large part created by advertising, the wine you buy is all premised on advertising etc?

      I've been to a lot of countries, even in the poorest villages in the poorest places I've been (which is probably uganda and india) there's still advertising trying to get you to buy vegetables from one cart or stall rather than another. And the richest cities in the richest countries (which would probably be New York, USA and London, UK) there is advertising everywhere. The big cities it's almost at the point of being ineffective there's so much of it.

      If you take our software engineering programme as an example, we advertise extensively on the quality of the city, residences, the academic programme, job success afterwards etc. That you took software eng somewhere, and ended up getting a decent enough job out of it means your school might not have been lying about its quality, but that doesn't mean they weren't advertising.

    253. Re:Just block all ads and don't worry about it by Phasma+Felis · · Score: 1

      Seen Flattr? Sign up for a flat monthly payment of your choice, click the Flattr button on sites you like, at the end of the month your payment is divided equally among all the sites you Flattred. It's a fantastic idea and makes it easy for folks to decide how much they can budget for website payments. I really wish it'd actually take off.

    254. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Spoilsport.

    255. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Bitcoin.

    256. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Exactly. Why should advertisers get to constantly bombard us with their crap just because someone paid them for the opportunity to do so? Everywhere you look are ads - it's almost impossible to escape them. For me, if the marketers want so badly to get me to watch their ads, they can damn well pay me for my time...at a nice equitable rate.

    257. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      What a sad bastard! He actually believes some advertisements. Where has he been all his life. There is nothing in an y ad that can be relied on. They are all professional lies designed to succer fools. Grow up.

    258. Re:Just block all ads and don't worry about it by Meski · · Score: 1

      Diesel volkswagon? Really? Who needs ads when I've got Slashdot and you. (no, I'm not being sarcastic, it kind of interests me)

    259. Re:Just block all ads and don't worry about it by Meski · · Score: 1

      There's not so much a limit on the number of channels a broadcaster can have with digital. (yes, there's still a limit, but they can have news, sports, movies channels from one broadcaster)

    260. Re:Just block all ads and don't worry about it by Meski · · Score: 1

      Yes, I haven't turned Slashdot's ads off either. Because they are often of interest. And unless I'm actively hiding, I browse whilst logged into google and get tuned ads, because I want google to tune itself as best it can to what I'm looking at. That said, adsense still gives me silly ads, but my not clicking on them is also a tuning.

    261. Re:Just block all ads and don't worry about it by Meski · · Score: 1

      Amateur ones just suck.

    262. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      No no no no... ad clicking is the First Religious Requirement vow in the internet religion. And the spice and salt of it. It is called navigation. You click, someone gets some payment, you get an experience maybe buy something. That s how the System Works.

    263. Re:Just block all ads and don't worry about it by starfishsystems · · Score: 1
      The big cities it's almost at the point of being ineffective there's so much of it.

      Uh huh. Yeah, almost.

      This is an absurd discussion. I feel like I'm talking with a creationist. Can't you make even one valid point? Please?
      • Pardon me, but I took my degree at a school that had a good reputation. In those days, universities did not advertize. If they had, people would have found that to be in bad taste. In most countries, it's still very uncommon.
      • I travel because I have a reason to go to a place. Do you seriously intend to advance the proposition that countries disappear off the map if they don't advertize themselves? There are so many, and vastly more authentic, channels of information that I hardly think it bears comparing them with something as ignorant as travel advertizing.
      • Concerning expensive items that have a long usable lifetime, I'm afraid that you can't equate reputation with advertizing. Reputation is earned, not bought. Advertizing isn't even based on based on features and benefits any more, whereas assessing reputation on the other hand means exactly this, in the context of someone you know and whose judgment you have reason to trust. That person's reputation is part of the equation too. Do you seriously rely on advertizing in place of this? Would you let a stranger advise you on buying a sailboat, and not someone with whom you have sailing experience? That's absurd.
      • Concerning inexpensive items like wine, again reputation has nothing at all to do with advertizing. Just take a bottle home and check it out. A good wine faces no difficulty in building its reputation based on your direct personal experience. It's simply a matter of building up that experience. We do blind tastings to ensure impartiality, but among reasonably expert people there are few surprises. For ordinary purposes an educated palate is quite capable of informing your preferences, and for comparing one vintage of a wine against another and deciding which to drink up now and which to hold for a few more years. And one pattern clearly stands out: if a wine is mass marketed through advertizing, it's guaranteed to be uninteresting to anyone knowledgeable about wines. I would far rather buy a wine at random and at least have some chance of being surprised.

      Please, do yourself a favor and come up with one defensible example of where advertizing creates a positive outcome for individuals and socienty. Surely there's at least one?

      --
      Parity: What to do when the weekend comes.
    264. Re:Just block all ads and don't worry about it by wvmarle · · Score: 1

      There is a limit on the number of viewers. And for a channel to be both affordable for the viewer, and economically viable for the broadcaster, you need a certain number of viewers, and with the cost of running TV channels (especially creating/buying the content) this number of viewers usually has to be pretty big.

    265. Re:Just block all ads and don't worry about it by Meski · · Score: 1

      Number of viewers is a good point, but assume there's 5 channels, and none of them is broadcasting what that viewer really wants. Will he watch the least objectionable show (in his opinion) or switch off? Now increase it to 50, and one of them is the football match covering the team the viewer supports and actively wants to watch... I don't know, I watch little TV, I'm in the category of 'if it isn't what I wanted I'll switch off and go play something on the computer' - perhaps there's more that would stick with the TV. Increasing choice would tend to increase viewers, if they were like me. (probably too verbose, but it's 4:42 on a friday afternoon, and I'm too lazy a c*nt to edit it)

    266. Re:Just block all ads and don't worry about it by davewoods · · Score: 1

      Dang it, that is a good argument. (I have no windows near either of my desks though, sadface)

      I would not pay for ad-free. Honestly, I did not even know that Youtube HAD ads built into the videos until recently. An Adblock-less friend was showing me a video at his house, and the ad started playing. It was one of the most confusing moments of my adult life.

      Me: What? This video sucks, it just looks like an ad for some new crappy movie
      Him: ??? It IS an ad for some crappy movie
      Me: Then why are we watching it?
      *Actual video clip starts playing*
      Me: Wait, what was that before, was there a video before your video? Why? What is happening? Was that an ad? Why is there an ad on your Youtube? How long has this been happening? Is this new?
      Him: Um, no, it has always been like that.
      *World crashes in around me*

    267. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Where is your 'definition' of evil from please ? You've used guilt by association to Nazi Germany, which is a manipulation through distortion of truth to further your anti advertising agenda.

      http://en.wikipedia.org/wiki/Reductio_ad_Hitlerum

      Fallacies are never, 'apt'.

    268. Re:Just block all ads and don't worry about it by Anonymous Coward · · Score: 0

      Doctor who, Top gear, Torchwood, downton abbey, Being human. All BBC shows (these are the ones I hear mentioned on the internet the most and just a tiny selection of the range available from the BBC)

  2. sometimes ... by Anonymous Coward · · Score: 1, Interesting

    Text ads, fine
    images, fine for now (the increasing use of caps on "unlimited" plans may change this in the future)
    Punch the monkey, flash, talking, or auto start ads, block the shit of them

  3. I just block by TrumpetPower! · · Score: 4, Insightful

    I hate advertising in all forms, including that from vendors whom I might otherwise like. I'd much rather live in a world without advertising than one with one. So, for me, that's basically the world I live in.

    No, I don't care that your revenue depends on advertising. I don't want your buggy whips, even if they're "free," even if you won't give me stuff for "free" unless I take a buggy whip. Find some other way to pay the bills.

    And I don't think my attitude is at all outrageous or selfish. Would you accept "free" cake that came topped with "free" output from the sewage plant because that was the only way they could dispose of the waste? Would you feel guilty about decontaminating the cake before eating it? If you couldn't decontaminate the cake, would you still eat it anyway?

    Cheers,

    b&

    --
    All but God can prove this sentence true.
    1. Re:I just block by stevedog · · Score: 5, Insightful

      Things of value require money, and money has to come from somewhere. Are you really saying you would prefer to pay for content directly, rather than to have an unobtrusive and moderately relevant ad that you can easily ignore?

      Here on Slashdot, we have the alternative option to give our own contributions + good behavior, measured in the form of karma. That doesn't work on all sites, though, and even Slashdot would be unsustainable if no one viewed the ads; the only reason their model is sustainable is because positive-karma contributions presumably increase the value of the site, thus increasing its viewership, thus increasing the total number of ad-views enough to keep the site afloat. If everyone on the Internet adblocked, Slashdot would lose that revenue stream.

      There's no such thing as a free lunch. If you don't want to be profiled by having your online behavior tracked, and you don't want to pay for the product (see outrage over NYT paywall), and you don't want to view ads... what of similar value would you prefer to give?

    2. Re:I just block by Anonymous Coward · · Score: 0, Troll

      This is a bullshit response, and attitude. Given that response then you must also believe that you must get and use a credit card because that's the way banks make money.... Utter bullshit. How about just block the ads and watch the creative people at company A come up with another way to make money or be gone....same for the web sites that use it.

      Wake pawned person!

    3. Re:I just block by Anonymous Coward · · Score: 0

      if websites didn't get revenue from ads, they'd have to get it directly from you

      The only sites which need revenue are the ones which don't know how to monetize their brand in other ways.

    4. Re:I just block by Anonymous Coward · · Score: 0

      You are wrong. Things of money do not require money.

    5. Re:I just block by Xenx · · Score: 1

      No, it also applies to sites that don't want to monetize in other ways. Believe it or not, people can be cheap about things.

    6. Re:I just block by JosephTX · · Score: 1

      Banks make money through loans, with our without the use of credit cards. That's their whole business. If i'm using their service (taking loans) then I'm already contributing.

    7. Re:I just block by pla · · Score: 5, Insightful

      Advertising != forcing you to buy it.

      Worse than that - Advertising motivates me to make a point of never buying it. Ads absolutely infuriate me, the less obtrusive ones, less so.

      If you find a magic formula to get my attention with an ad, congratulations, you have just lost me as a customer forever.

      I block ads because they waste my, and the sites, bandwidth. I have zero chance of ever clicking an ad, or buying a product based on "impressions".

      Don't like it? Go bankrupt. Because realistically, those describe your two choices - Accept that some fraction of people will block your ads no matter what, or stop producing content and let someone else fill your niche.

      And in case you wonder - Nope, I don't feel "bad" about this. If Slashdot vanished tomorrow, another "news for nerds" site would take its place overnight.

    8. Re:I just block by JosephTX · · Score: 1

      if a company couldn't make any money through their website, there'd be no reason to have that website in the first place. Any website such as youtube, huffington post, hulu, and pretty much anything else that doesn't just act as a company's product-ordering site wouldn't exist.

    9. Re:I just block by scot4875 · · Score: 2, Insightful

      Banks make money through loans, with our without the use of credit cards. That's their whole business.

      No, it's not even close to their whole business. Thanks for playing though! And no, I'm not going to look up links for you; there's really no excuse for this kind of ignorance when you have access to the internet.

      --Jeremy

      --
      Jesus was a liberal
    10. Re:I just block by j00r0m4nc3r · · Score: 2

      If I need a thing to do X I will hunt one down. Fuck your advertising. I could care less about anything that relies on advertising to support itself. Whatever it is, I don't need it, and if it disappeared I could care less. Oh no! Slashdot went away. Boohoo. I can't watch So You Think You Can Dance anymore??! The tragedy!! All the shit in the world that exists solely to help sell products that people don't need can quite happily disappear. You believe that you can't live without all the "free" services that ad revenue provides. You think you're immune to the subconscious programming that advertising does to you. Block the ads, let some other sheep get brainwashed, take advantage while you can...

    11. Re:I just block by Anonymous Coward · · Score: 0

      Advertising doesn't force you to buy the "item" advertised but it does have the cost of the wasted bandwith. Even if you have an "unlimited" it isn't really and definitely increases the overall cost of internet traffic. There are "real" and economic costs to it.

      Especially those without "unlimited" traffic are in reality having their "services" stolen from them. Adblock is a software version of a receptionist told to keep solicitors out.

      Though not a welcome thought to many here, the internet was always better suited to the "Free" flow of information then commercial uses.

    12. Re:I just block by linatux · · Score: 2

      I'm not going to click on the ad, so why would I want it displayed? If I want a product, I can search for it.
      Adblock stops me getting annoyed by unwanted material. If someone loses because of that, they might want to pay-per-click instead of pay-per-serve?

    13. Re:I just block by Anonymous Coward · · Score: 0

      It's still something businesses rely on so that people actually know they EXIST

      Search engines are a lot better than they used to be. If I want a product, I'll search for it. I can do without advertisements telling me about products they think I want, or want me to think I want.

    14. Re:I just block by funky_vibes · · Score: 1

      I salute you, more people should do it your way.

      Ads waste our attention, and many of them contain psychological "viruses" that are engineered to attack our minds.
      The payload being a ridiculous 2% increase in the chance of buying something we don't want.

      Marketers can't even know for sure if their marketing works, the only sure thing about it is that it's annoying.

      A product worth buying doesn't need advertisement.

    15. Re:I just block by Anonymous Coward · · Score: 1

      Are you really saying you would prefer to pay for content directly,

      Of course. Unsolicited advertising is just middlemen forcing you to pay twice over, both in time and attention and in the increased price of the product to pay for the ad.

      rather than to have an unobtrusive and moderately relevant ad that you can easily ignore?

      "Unobtrusive advertising" is one of the biggest lies out there. The whole point of advertising is to be noticed. And relevant? Don't make me laugh - I haven't seen relevant unsolicited advertising in years. Anybody who makes any purchase decision at all based on unsolicited advertising is a fool.

      what of similar value would you prefer to give?

      Money of course - the [almost] universal medium of exchange. And if I'm not willing to pay? Then surprise!, the product is of no value to me.

      Unsolicited advertising is largly just a way of emotionally manipulating people so they will make less rational decisions. That's not right.

    16. Re:I just block by Anonymous Coward · · Score: 0

      No kidding.

    17. Re:I just block by JosephTX · · Score: 1

      Every (successful) business in the world relies on advertising. That's how people know to look there for something.

      I only took a few required business courses, but i'm pretty sure "sitting in an alleyway and hoping someone walks in there asking for what you're selling" isn't one of the chapters in a typical business textbook.

      Also, why does the last-resort argument always have the word "sheep" in it? Frankly, if you're too weak-willed to resist an ad from Target, being coerced into buying Tupperware sets for half-off are the least of your problems.

    18. Re:I just block by Anonymous Coward · · Score: 0

      Here's the fix to your analogy: Decontaminating the cake means sending the sewage back to them. If they can't get rid of the sewage, pretty soon the cake goes away and they only serve you sewage.

    19. Re:I just block by Trogre · · Score: 0

      How exactly are you going to search for the product you're after? The Yellow pages? Because that will be about it for your options if companies cut search engine advertising from their budgets.

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    20. Re:I just block by jeff4747 · · Score: 2

      If Slashdot vanished tomorrow, another "news for nerds" site would take its place overnight

      Why?

      You've got proof that you can't make any money aggregating "news for nerds". So why on earth would someone create a new one?

      Hey....that comic book store just went out of business....clearly we need to rent the space and open a comic book store!!!

    21. Re:I just block by Anonymous Coward · · Score: 0

      Bullshit. Google would survive, although making less money, with a subscription model. Heck, if they offered paid regex searches I and many others would subscribe right now.

    22. Re:I just block by Anonymous Coward · · Score: 0

      Any website you visit with ".com" in it likely wouldn't exist or be the same.

      That's not true. Many .com sites are actually commercial sites run by the companies selling things. ford.com, apple.com, microsoft.com

      Others are stores selling products, such as amazon.com, walmart.com

      It's all those other sites, which contain the distracting advertising; unrelated to whatever we are reading about. Advertising is noise. When we are looking for a product, we want reviews, not marketing. When we aren't looking for a product, we aren't looking.

      I don't care that a site wants to make money by placing ads. It's not my business to read them.

    23. Re:I just block by Sir_Sri · · Score: 2

      must get and use a credit card because that's the way banks make money

      another way to make money or be gone....same for the web sites that use it.

      That was some good crazy. In 1.5 lines you went from saying a company can only have one business model, to saying if a current business model isn't working creative people will find a new one.

      If you want banks to exist, which despite the present circumstance, we do, then you need to provide them a viable business model. We could simply require that in exchange for storing peoples money "banks" get a monopoly on strippers, and so they make money on strippers but provide the service of storing money. I can't see how that plan could ever possibly work out well, but you get the idea.

      Big websites I don't have a lot of sympathy for, they shouldn't be using a 3rd party advertising company to host their ads. The harder ones to deal with are the people who have a website/blog that costs say 1000 bucks a month to run, which is too much to expect someone to just contribute it to the good of society if they like having a website, and too little to have people dedicated to advertising. Adwords and doubleclick both serve that market without any obvious replacements that wouldn't have the same problems. This is where an alternate business model (like googles blogspot service) makes sense, you host through blogspot, adwords and doubleclick are all on googles blogspot. Google actually owns the advertising, the hosting etc. and can pay you for your content based on the revenue you generate, but the ads service would then be confined to google. Of course google is so big being confined 'only to google' isn't really much comfort, but then at least there's only a handful of big companies you need to regulate, and not thousands of little ones.

      I specifically went down a list of google owned services because they exemplify what is wrong with the business model, (and the one thing you got right in your crazy). Credit cards, which are a generally unfair business, pad the coffers of the banks who offer competing but much more fair (and well regulated) services. If I take a loan from the bank right now for 5000, I can get it at somewhere between 3 and 7%, but if I borrow 5000 dollars on my credit card I get it at 22%. Same basic service, same usage from my perspective as an end user, but in one scenario the bank is restricted in its ability to try and layer on points, rewards and other stuff that would get you to borrow more money at the low interest rate, while they are less restricted with credit cards.

      Most, if not all of the 3rd party ad services are just plain unfair businesses, with poor regulation. And that's bad for consumers. But there are also similar services, from the same companies, that are less sketchy. Until we're at a point where the ads you see will be from non sketchy business practices the vast majority of the time you simply have to block anything that even might be sketchy.

    24. Re:I just block by jmerlin · · Score: 3, Insightful

      The problem is that getting revenue from advertisements changes who your customer is. No longer is it your viewers and website visitors, rather the people paying you the big bucks to violate the privacy and potentially security of your visitors. It also gives advertisers the power to control your business since they pay for it.

    25. Re:I just block by ceoyoyo · · Score: 2

      "Things of value require money, and money has to come from somewhere. Are you really saying you would prefer to pay for content directly, rather than to have an unobtrusive and moderately relevant ad that you can easily ignore?"

      Absolutely. If we all just paid for things that are currently ad supported, and got rid of all the gratuitous advertising, EVERYTHING would be cheaper, we'd all come out ahead, and all the people wasting their lives trying to manipulate us into buying things could do something useful instead.

    26. Re:I just block by Anonymous Coward · · Score: 0
      Couple of things.

      Advertising motivates me to make a point of never buying it.

      Keep believing that. Truth is there are likely many things you buy that you have seen ads to. In fact ads seem to have a profound influence on you. It is very likely that ads for things you don't buy anyway reinforce your negative view of that products. It's also likely that ads for things you do like get a free pass from your psyche. If as you say ...

      Ads absolutely infuriate me

      then ads have a large affect on the emotional parts of your brain. As such, your perception of them is likely to be very subjective.

      I know, I know. You don't drink Coke because teaching the world to sing invokes madness and migraines ;)

    27. Re:I just block by Anonymous Coward · · Score: 0

      Sorry bub. Tell the ISPs to uncap my bandwidth, and I might go along.

      UID# 2521572

      Another spam/shill account... That would definitely explain your take on this.

    28. Re:I just block by stephanruby · · Score: 1

      Actually, your attitude IS pretty outrageous. Advertising != forcing you to buy it. It's still something businesses rely on so that people actually know they EXIST

      Your outrage is a bit much. Relax, it looks like you're trying to blow a vein trying to control the uncontrollable.

      Blocking advertisements doesn't mean that I won't buy from a company. Let's take Amazon for instance, I spend a lot of money on Amazon, especially on books and electronics, but I have no intention of buying garden furniture, nor bicycles, from there, and please don't get me started on their Kindle offerings - I do not want a Kindle.

      On Amazon, and therefore on their affiliate web sites, I use an ad-blocker to block the categories I do not want. This is the Internet. If Amazon really wanted me not to mess with the way I process and view their web site on my machine, they should just have started advertising on the television shopping network instead, or they should just have rendered their entire web site completely in Flash or Silverlight.

      And don't expect much sympathy. As a business, if consumers do not know you exist. You change your strategies, again and again, until consumers do start noticing you, or until you go out of business. That's simply the risk you're willing to take, as there is really no guarantee that your strategy will be successful or not.

      And as a business, there is really a million ways for you to market your business. Playing the moral indignation card may be such a way, but I doubt it will ever be successful. The people you want to specifically reach on the Internet will just tune you out. That's just the natural advantages and disadvantages of this medium.

    29. Re:I just block by CohibaVancouver · · Score: 3, Insightful

      If I want a product, I can search for it

      Earlier this summer I saw an ad for a "Thomas and Friends" train ride in a town an hour from here. Took my kids, they loved it. It was fun. How the smeg would I have even known about it without having seen an ad? You suggesting I should have randomly searched and spontaneously discovered it?

    30. Re:I just block by bcrowell · · Score: 1

      even Slashdot would be unsustainable if no one viewed the ads

      The "what if everyone did it?" test is always interesting to apply, but not always valid. By that test, it would be immoral for me to go backpacking in the Sierra, because if the whole population of California did it, the wilderness experience would be completely ruined. But anyway, let's apply that test to ad blocking. If everyone did it ... then advertisers would be forced to modify the poor behavior that made people start using ad blockers. They'd be forced to eliminate animated ads, popovers, etc., etc.

      There's no such thing as a free lunch. [...] If you don't want to be profiled by having your online behavior tracked, and you don't want to pay for the product (see outrage over NYT paywall), and you don't want to view ads... what of similar value would you prefer to give?

      I'm perfectly willing to have my behavior tracked. That's why every time I buy groceries at Albertson's, I voluntarily punch in my phone number on the little terminal. The thing is, there's no such thing as a free lunch, so I certainly wouldn't do it for free. Albertson's pays me a significant amount of money for that info, by giving me discounts. I probably save $5 per shopping trip by letting them track my buying. If you know of a web site that will pay me $5 to let them track my behavior, then by all means, please let me know about them, and I'll add them to my whitelist and start accepting cookies from them.

      I happen to get the NY Times delivered to my house every day, but anyway they're free to paywall or not paywall their site, display ads or not display ads. Whatever choice they make, they're making it because they think it's the most efficient way to make a buck. Almost all newspapers seem to have decided that the profit-optimizing combination is not to paywall, and to display ads. It allows them to reach a huge number of people who would never see them in print, and whichever of those people don't have ad blockers installed, the papers get something of value from them through advertising revenue.

    31. Re:I just block by Mandrel · · Score: 2

      Earlier this summer I saw an ad for a "Thomas and Friends" train ride in a town an hour from here. Took my kids, they loved it. It was fun. How the smeg would I have even known about it without having seen an ad? You suggesting I should have randomly searched and spontaneously discovered it?

      You could have found out about the train ride from reading an article in a publication or a post in a forum. You can be more confident of a good time if such an independent source say's that it's fun. The publication is rewarded for its work either by you buying it, or by getting an affiliate payment from the train ride for the help it gave to someone who ended up being a customer. Or an amateur online forum may just be run as a hobby, with goodwill and the odd donation the only rewards.

      Or you may use a search engine to look for kids' activities, come across the train ride in an organic result (a website is a good form of advertising), or in the search engine ads (sure, the activities that pay the search engine the most will be the most prominent, but at least the ads are delivered to you on-demand, rather than pushed to you around other content).

    32. Re:I just block by msimm · · Score: 4, Insightful

      *cough*

      As someone who's created (and supported) several websites (and developed a few platforms)...I'd just like to say that by no means would the world wide web and some of the wonderful technologies we have today disappear in the absence of ad based monetization. It might look different, but I see no reason to suspect that commoditization is tied to creative innovation.

      Carry on. :-)

      --
      Quack, quack.
    33. Re:I just block by waferbuster · · Score: 1

      I wish I hadn't used up the last of my mod points a little while ago... I'd mod you up.

      --
      I'm an individual! Just like everyone else!
    34. Re:I just block by CohibaVancouver · · Score: 1

      How were the forum readers supposed to know a kid's train was coming to town for a weekend, if not for ads? Ads, targeted to me, with stuff I might care about, are an effective way to message me. I don't have time to do random web searches... An ad is a quick and effective way for me to know something I might care about.

    35. Re:I just block by Mandrel · · Score: 1

      How were the forum readers supposed to know a kid's train was coming to town for a weekend, if not for ads?

      A forum user may post a report about their recent visit, read an article about it in a newspaper, may have received a direct letter or catalog (both ads, but not tangled with editorial), or spotted it in a classified section of a publication (I have less trouble with these than ads placed around content).

      Ads, targeted to me, with stuff I might care about, are an effective way to message me. I don't have time to do random web searches... An ad is a quick and effective way for me to know something I might care about.

      It depends if you're willing to put up with the 99.9% of ads that don't interest you, and doubt over whether to trust what those that do are telling you.

    36. Re:I just block by IntlHarvester · · Score: 1

      The only sites which need revenue are the ones which don't know how to monetize their brand in other ways.

      Hey, I think we finally found the guy who bought a Slashdot Cruiser.

      --
      Business. Numbers. Money. People. Computer World.
    37. Re:I just block by MobileTatsu-NJG · · Score: 0

      The only sites which need revenue are the ones which don't know how to monetize their brand in other ways.

      How many non-porn sites do you subscribe to on a monthly basis?

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    38. Re:I just block by MobileTatsu-NJG · · Score: 0

      You could have found out about the train ride from reading an article in a publication or a post in a forum. You can be more confident of a good time if such an independent source say's that it's fun. The publication is rewarded for its work either by you buying it, or by getting an affiliate payment from the train ride for the help it gave to someone who ended up being a customer.

      So... an advertisement. Heh.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    39. Re:I just block by trawg · · Score: 1

      And in case you wonder - Nope, I don't feel "bad" about this. If Slashdot vanished tomorrow, another "news for nerds" site would take its place overnight.

      Extrapolate then what would happen from some possible outcomes:

      1) All us Slashdot readers stop spending time reading news for nerds altogether. Nothing changes.

      2) All us Slashdot readers move to reddit or HN or some new site.

      If 2) happens, it is almost inevitable that in order to deal with the influx of new users, they will need to expand their service in a way that costs them money. Someone, somewhere, will need to pay for that.

      I have asked this question elsewhere, but I'm curious to know from hardcore ad blockers - how would you feel if your ad blocking software reported to sites that it was in place (via user-agent or whatever) and then sites had the ability to selectively allow or disallow you access?

    40. Re:I just block by Anonymous Coward · · Score: 0

      My web site is free. No user has ever been asked to pay for it in any way. It has no ads, never has, never will. It's the #1 search result (on all engines) for its (fairly obscure) topic. About 1000 visitors per day. I host it on my static-address ADSL along with my mail server. If everyone "paid" for their web browsing by hosting, or helping to host, or just creating, interesting content then the web would basically pay for itself. No advertising or subscriptions would be necessary.

      So no, I don't think I'm "stealing" by disabling scripting (which also happens to block ads and other garbage that's not worth my time).

    41. Re:I just block by mellyra · · Score: 1

      You could have found out about the train ride from reading an article in a publication or a post in a forum. [...] The publication is rewarded for its work either by you buying it, or by getting an affiliate payment from the train ride for the help it gave to someone who ended up being a customer.

      how is this not advertising?

    42. Re:I just block by Omestes · · Score: 3, Insightful

      You've got proof that you can't make any money aggregating "news for nerds". So why on earth would someone create a new one?

      There was an internet before the ad infestation. If people have something to say, they will say it.

      As I pointed out earlier in this topic, this is what I call the RIAA Fallacy; the false idea that if no one pays there will be no content. Luckily there was content before ads, and luckily there was music before albums and labels.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    43. Re:I just block by Omestes · · Score: 1

      I know, I know. You don't drink Coke because teaching the world to sing invokes madness and migraines ;)

      I don't drink Coke because I don't like soda. Take that, millions of advertising dollars!

      I've always wondered how true that marketing truism actually is. When I was pretty young I had a brilliant teacher teach a whole class on informal fallacies, and various manipulative techniques used by advertisers and politicians. We got to watch tons of TV, and write down all the little tricks we found. Later in life, I realized how subversive this teacher was, basically trying to vaccinate us against backhanded manipulation. I later took a slew of social psych and sociology classes just to give myself a booster.

      I wish someone did a study on how effective advertising is when people know the tricks, as opposed to people who don't.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    44. Re:I just block by Chaonici · · Score: 0

      Only on Slashdot does ad hominem earn +5 insightful.

    45. Re:I just block by Anonymous Coward · · Score: 0

      > Things of value require money

      This is just plain bullshit! And also, the core of the issue. Not all things are moved by money (I would almost argue no things that actually matter are done that way), especially creative things like artworks, music, software, etc. People naturally spend time on intellectual (creative) hobbies and some of those people acutally enjoy sharing what they do for fun!

      Sure, if some sites would go down because of failing ad-revenue some "value" may be lost, but it will be way less significant than suggested, if even true.

      I use all blockers I can all the time.

      People: don't buy the idea that you are somehow hurting people with blocking, or that you even have to explain yourself. If you think that, you already lost!

    46. Re:I just block by ex0duz · · Score: 1

      IMO, it happens a lot less on slashdot than other places i think..

      But yeah, we're all still only human, and we all have our own 'biases'(ideology/philosophy) which we want to 'push', and/or act/react on emotions(ie getting 'trolled' and then 'feeding them) rather than just cold hard logic(not feeding the trolls or taking the bait). Like now. I usually just lurk, but i 'took the bait' and felt like i had to respond to it because it was modded +5 insightful and no one had made a good 'counter post' yet(i'm usually too slow and someone usually says what i wanted to much better than me, which is why i don't feel the need to post often, but i do when i see something like this where no one has said what i wanted to already :p)

      Our 'logic' could also easily be totally wrong/shortsighted/focused on the wrong things etc, and then we learn as a result(even if we didn't want to be wrong to begin with).. We're human and not 'perfect', we make mistakes sadly(or happily, because imagine a world without 'mistakes' and without learning and knowing everything already.. how boring would that be to be a 'god'?). Anyway, getting too philosophical/abstract now..

      --
      All these moments will be lost in time, like tears in rain..
    47. Re:I just block by Anonymous Coward · · Score: 0

      I suspect he'd rather be right than liked.

      I concur with his assessment. It's not my fucking responsibility to figure out how to pay your bills, web site owner, and your shortsighted reliance on advertising is altogether unimaginative and uninspiring. I personally founded an internet forum which is one of the pillars of the Internet community in terms of its signal to noise ratio. (http://www.cadillacpower.com/forum) It has never seen a banner or text ad and never will. In the For Sale/Wanted section anyone can pretty much list anything for sale they'd like if they personally feel it's appropriate to the forum. Reputable vendors get a sticky ad free--just because.

      That's how you build a fucking web site that will serve people and make their lives better, not a cash cow to line one's pockets. I have no sympathy for stupid ass, bottom-of-the-barrel "businessmen", who can't figure out how to provide a quality product and good service to the community without annoying the shit out of everyone in the process and invading their privacy. I hope each and every one of these assholes goes broke, goes out of business, starves to death and dies, leaving more room for sensible people and good businessmen.

    48. Re:I just block by Anonymous Coward · · Score: 0

      Can you see difference between publishing information = advert
      and
      tracking people and pushing crap on them, not at "general public"?

      It is difference between handing leaflets at the street corner
      and situation when man comes to you and says:
      Welcome Mr Wilbur Percival Marketdroid,
      I was following you last 30 days and I noticed, that you were watching many stores with TV sets on display.
      Perhaps you plan to purchase TV. Here is our brand new model info ...
      I also noticed, that you ware passing by "red lantern district" multiple times. 17 times in last 30 days.
      Do not be shy, I can arrange meeting with the lady or a boy who will introduce you the world of pleasure for as small fee...

      Is such behaviour:
      - stalking
      - providing useful information about product and services

      Next step - mandatory "one profile for one person" so pages visited by 2 or more persons will not fall into one bogus profile.
      If my 9 year old niece will use page with "flash game" involving dolls dressed in ping
      then my wife will visit site with Nock gun description and later Victoria's Secret site
      and I will search for FM 3-24

      What will be next add selected just for "me", to help me find what I need?
      - 3d modeled scanty clad ladies with guns?
      - adult site ad where lingerie goes in the direction marked by leather and spandex
      - ad for the site "girls revolution now!"

      Sleep well Mr Marketdroid We Are Watching You.

    49. Re:I just block by Anonymous Coward · · Score: 0

      Did you really call him unlikeable just from that post?

      Speak for yourself dickhead, the only person that's made themselves unlikeable with their posts in this discussion so far is you with such an arrogant comment and your entitlement attitude that you deserve to make money off the internet, and god forbid anyone ever suggest that the internet should focus primarily on say sharing knowledge, and making money should be secondary. Hint: This is exactly how the internet used to be, long before the relatively recent trend for plastering ads everywhere came along and yet plenty of sites existed, and if anything, the commercialisation of the internet has actually decreased the signal to noise ratio for useful content vs. spammy paid shill crap. If he doesn't want to support such commercialisation of the internet by blocking a facet of that where he can then good on him.

      There's a certain irony in your trying to imply he's really not that smart, honestly, if you think someone isn't particularly smart because they don't blindly see an ad and open up their wallet then I think you have intelligence issues of your own.

      People who are smart enough to go buy what they want when they decide they want or need it are obviously capable of much more rational reasoning than idiots who just get their wallet out because an ad telling them they want something has been thrust in their face.

      But don't worry, maybe you can pay for an ad on Slashdot telling everyone how you're right about everything and that will obviously make it so and help fund Slashdot's existence at the same time.

    50. Re:I just block by pla · · Score: 1

      how would you feel if your ad blocking software reported to sites that it was in place (via user-agent or whatever) and then sites had the ability to selectively allow or disallow you access?

      Many large commercially-owned sites already use anti-adblocking tech, letting them decide whether or not to boot me as a visitor; Most choose to simply nag visitors with a "please don't block us, bro" at the top of every page, demonstrating that while they like revenue, they recognize that they need an audience (or in the case of sites like Slashdot, posters) more.

      Speaking of Slashdot, it actually makes for a pretty bad example in my original post here - It counts as something of a rarity, in that it allows regular, high-karma contributors to the site to disable ads - For which I applaud them (even if the content has gotten a bit fluffier over the years). Slashdot "gets" it, that we provide the content, they just need to (make enough to) keep the lights on.

      Every site needs to walk the line between paying the bills and having a reason to pay the bills. I simply prefer the (non-ad-based) "sponsorship" model to using psychological warfare against your audience. And yes, before anyone asks, I do support several noncommercial sites through contributions (or buying of overpriced swag). I don't support anyone's "shareholders", however.

    51. Re:I just block by pla · · Score: 1

      Truth is there are likely many things you buy that you have seen ads to.

      Of course I do - Since just about everything commercially available in the modern world uses some form of advertising, I'd just sound obstinate to insist that I never buy anything that I may once or twice have seen in an Ad. The real key difference here, "may once or twice" - Not intrusive enough that they got my attention.

      Simple example, people really do drink Coke. If a movie has people drinking Coke, hey, no problem. Compare that to the almost-a-running-joke classic CSI "SUV model of the season", where at least 30 seconds per episode, if you had just flipped channels, you wouldn't recognize as part of the show rather than an ad.

      Speaking of car ads, though - Obviously, in some situations, I have no choice but to choose the lesser evil, since they all manage to annoy me. I view it as a pretty sad state of the entire marketing industry, though, when for all their clever ideas to get my attention, they actually compete for "least annoying". And yeah, lookin' at you, Mit and Barry - You guys keep swapping places for "most lost my vote" on a daily basis.


      then ads have a large affect on the emotional parts of your brain. As such, your perception of them is likely to be very subjective.

      First of all, I meant that largely as hyperbole. Yes, some ads really do infuriate me (drug ads and "reputation.com" as the top recent examples, and perhaps you can see the connection there), but 99% of them, yeah, they just mildly annoy me as a waste of time and/or screen space.

      You do have it wrong, though, on me giving a "pass" to ads for things I use (on that basis alone). I have, and no doubt will in the future, intentionally stopped using products because of an exceptionally annoying new marketing campaign.

    52. Re:I just block by Hatta · · Score: 1

      Please vote third party. Reinforcing the oligarchy doesn't help anyone.

      --
      Give me Classic Slashdot or give me death!
    53. Re:I just block by jeff4747 · · Score: 1

      Before people paid, there was so little content search engines built their databases manually.

      So yes, if you want to go back to 1/10,000,000th the content your plan would be wonderful.

    54. Re:I just block by Anonymous Coward · · Score: 0

      Yes, well, kind of. Perhaps if you limited your search to the surrounding area.

      I did just that last Wednesday for a friend. She had a cousin driving from Illinois to Georgia on Friday and asked me to help her find interesting places for them to see on the way here and back. I opened google maps, mapped the route and started right-clicking and selecting 'whats here?' along the route. When we found something that she thought they would enjoy, like museums, parks, caverns, etc, we'd search for that site, get their contact info, call for pricing, and add it to her list.
      They didn't stop anywhere on the way down, but they took the list she provided and decided what they were going to stop and see on the way home.

      Besides, if you've lived in a location for more than a few weeks and still don't know that (in my case) Stone Mountain is just a few miles down Jimmy Carter Blvd to Mountain Industrial to US78. b I hadn't lived in Atlanta two weeks before people were asking me if I had been to Stone Mountain.

    55. Re:I just block by jbmartin6 · · Score: 1

      We could simply require that in exchange for storing peoples money "banks" get a monopoly on strippers, and so they make money on strippers but provide the service of storing money. I can't see how that plan could ever possibly work out well, but you get the idea.

      I love it! Of course, there's no reason a strip club couldn't provide this or almost any other free service now if it wanted. There must be some reason that this isn't done.

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    56. Re:I just block by Anonymous Coward · · Score: 0

      Unlikeable? Nah, I like him. You, on the other hand...

    57. Re:I just block by Anonymous Coward · · Score: 0

      Actually, your attitude IS pretty outrageous. Advertising != forcing you to buy it. It's still something businesses rely on so that people actually know they EXIST, and that's worth the occasional penis enlargement ad and the silly products you just listed.

      No, it is not worth the occational penis enlargement ad. There is nothing outrageous about his attitude - businesses have no right to rely on us reading their ads - or even "know that they exist". When I want to buy something, I google for it and look at their site. No ads needed, they just need to have a website with their products. And some way of ordering them.

      Plus, like the OP said, if websites didn't get revenue from ads, they'd have to get it directly from you. Any website you visit with ".com" in it likely wouldn't exist or be the same.

      Yes, the .com sites would exist. They would be webshops, selling what they have to offer. No problem, no ads needed.

    58. Re:I just block by Anonymous Coward · · Score: 0

      It's not ad hominem. pla (258480) made an argument about himself. "Don't like it? Go bankrupt." is an attitude worth scorn.

    59. Re:I just block by Omestes · · Score: 1

      Before people paid, there was so little content search engines built their databases manually.

      This is true, but I'm not sure how strong the relationship is. Before people paid, there also was much (much) fewer people with access. A quick Google shows somewhat ambiguously shows me that in 1995 there was only 16 million people online (0.4 % of the population), and now there are 2.2 billion users (32.7%). Also, back then the barrier to entry was much higher, and the ease of content creation much steeper.

      Obviously there would be less content in an ad free internet. But I do wonder how much the quality would suffer. Obviously this is all hand waving, since ads are here to stay, and over time will get more plentiful, more obnoxious, and more technologically annoying. That seems to be the zeitgeist of our era, ads slowly consume content. I don't watch broadcast television, and I don't browse the internet with ads on (Ad Block, Ghostery, NoScript, Flashblock, oh my). And it is jarring when I'm forced to watch TV, or browse on an unsecure browser. I will generally will out of the experience in its entirety, since I really can't be bothered.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    60. Re:I just block by T+Murphy · · Score: 1

      If you find a magic formula to get my attention with an ad, congratulations, you have just lost me as a customer forever

      By the sound of it you're the kind of customer companies are glad not to have.

      By the way, all the ISPs and phone companies run advertisements, you better cancel all of your accounts.

    61. Re:I just block by T+Murphy · · Score: 1

      If you're running a website as a business, and ads are your only income, then yes you may be beholden to advertisers. Of course, most sites out there use advertising to help defray server costs, with a fallback alternative of asking for donations or paying the costs out of pocket.

      A website can be ad-supported and dedicated to its viewers so long as the viewers are capable of supporting the site through donations. In other words, the ads are simply used as a convenience so the viewers don't have to donate, and will be removed as soon as they stop being convenient.

    62. Re:I just block by jmerlin · · Score: 1

      And we would argue that any site worth visiting is capable of being supported by its visitors alone. Then you have things like YouTube. There's no YouTube+ where I can be guaranteed I'll never see ads (unless I use ABP or watch on anything but a PC). They are built from the ground up to be funded by advertisements and advertisements alone. The customers of YouTube are advertisers. Then you have things like Hulu which accept premium payments but STILL make you watch ads, because you're just the "extra icing on the cake."

      And I agree with you. The standard (nay, required) model should be: free to use - ads, pay to use - no ads, unless there is no option to pay, in which case there should be no ads. This forces advertisements to subsidize the cost of serving content to non-paying-customers, but your paying customers are probably a much larger portion of your income (at least it has the possibility, and it at least gives paying customers some kind of voice-power). Models like Hulu and YouTube should be shunned and rejected wholly, much like cable/satellite TV should be as well ($120/month just to watch 40% ads? No thanks).

      This is why I want ABP to succeed. The better we get at blocking ads, the less revenue that industry earns, and the less capable of sustaining anything it becomes. Hopefully eventually advertising will be so incapable of generating revenue that it won't be the option people consider as their primary source of income when planning new projects.

    63. Re:I just block by chihowa · · Score: 1

      You want to talk about truly evil. Advertisements (especially the modern psychological warfare style stuff) aimed at children. I mean, how much more evil can you get than psychological manipulation of large populations of children for your personal profit?

      Not that your example was one of these ads, but I'm sure you've seen them on TV or before kids' movies or elsewhere. The kind where your kid is staring transfixed at the screen and you know you're going to hear them asking for it, even though it's not that neat of a toy. I'm becoming convinced that TV aimed at children is more than a little destructive to their personalities (without the vaccination mentioned further upthread).

      --
      If you want a vision of the future, imagine a youtube comments section scrolling - forever.
    64. Re:I just block by pla · · Score: 1

      By the sound of it you're the kind of customer companies are glad not to have.

      Quite the opposite, actually... I base my patronage on researching what the various available options have to offer me, I select what I want with no ad-inspired misconceptions about what I'll really get, I pay on time and in full, and unless the product/service breaks beyond my own ability to troubleshoot it (fairly rare), they'll never even hear from me for the duration of our business. If you have something good to sell, I will find you, and then vanish into the wallpaper as a zero-maintenance customer.

      If, however, you have over-hyped crap to sell and think an animated mascot will make me ignore the fact that your product doesn't meet its own specs... Then yeah, you really don't want me as a customer.


      By the way, all the ISPs and phone companies run advertisements, you better cancel all of your accounts.

      As I already pointed out to another response to my original post, life often requires us to pick the "least bad" option from an entire field of suck; the fact that I strongly disliking advertising doesn't mean I sit inside a dark cabin in the woods writing manifestos and grumbling about all the things I could have if not for Madison Ave.

    65. Re:I just block by Anonymous Coward · · Score: 0

      Are you serious? I get lots of information in other ways. I talk to friends who have similar lifestyles to me and see what things they like. I read forums (some ad supported, some not) where people discuss many different aspects of life. Sometimes I see a person I don't know with an object I've never seen before, and I ask them about it. Sometimes when I'm in the store buying something, a new product is next to the one I already use and I try it just to see if it's any good. On rare occasions a product will get mentioned on the news in a non-product placed way. There are a million different ways to know these things.

      In your case, perhaps a neighbor had been there and rode the ride already and you could have learned about it that way. Perhaps you could have read a non-ad supported parenting forum. Or a forum for train or amusement park enthusiasts.

    66. Re:I just block by TranquilVoid · · Score: 1

      I probably save $5 per shopping trip by letting them track my buying.

      Why do you think they give you this discount? I suspect they know they are making more than $5 from you through extra sales, not necessarily at the supermarket, but somewhere in your life's purchases.

      But perhaps not, maybe it's just part of competition or the inter-company prisoner's dilemma that is advertising.

    67. Re:I just block by plover · · Score: 1

      I only took a few required business courses, but i'm pretty sure "sitting in an alleyway and hoping someone walks in there asking for what you're selling" isn't one of the chapters in a typical business textbook.

      Actually, that's the first three chapters in Real Estate: Location, location, and location. You need to be where your potential customers are,

      But that's the problem for web stores. The potential customers are on Slashdot, but aren't voluntarily migrating to "vampiremovieprops.com", even when they have unmet vampire-movie-prop needs. It's not like you can hang a sign at your ISP's backbone connection so that every packet that flows by gets a glance at your Bela Lugosi poster.

      Word of mouth (or blog) works, but it takes time, and people are impatient. Striking it rich fortuitously works only if you can predict which of the 10,000 lolcat images will be featured next Caturday.

      So yeah, advertising and search engine polluting seem to be the quick paths to success.

      --
      John
    68. Re:I just block by plover · · Score: 1

      Search engines are a lot better than they used to be. If I want a product, I'll search for it. I can do without advertisements telling me about products they think I want, or want me to think I want.

      You just warmed the heart of every SEO marketer on the planet.

      You assume Google is fair, and returns honest results.

      --
      John
    69. Re:I just block by Anonymous Coward · · Score: 0

      You mean INPUT from the sewage plant.

  4. easy... by Anonymous Coward · · Score: 1

    adblock everything. all the time.
    advertisements fill our brains with unrequested rubbish.

  5. Everything by Anonymous Coward · · Score: 5, Insightful

    I AdBlock everything. One, I dislike looking at ads. Two, I dislike business models that are based on ads.

    I don't care if AdBlock destroys the Internet as we know it. The Internet as we know it could use a little constructive destruction.

    1. Re:Everything by SecretAsianMan · · Score: 0

      And apparently, I can't remember how to log into /. I'm the AC who posted above.

      --

      Washington, DC: It's like Hollywood for ugly people.

    2. Re:Everything by Anonymous Coward · · Score: 5, Insightful

      "I don't care if AdBlock destroys the Internet as we know it."

          For the first few years that I was on the Internet, I never saw an ad. That's because _There weren't any ads_!
          Now I AdBlock, Flashblock and do whatever it takes to keep me from looking at ads. If ads went away, and we lost Slashdot, TheRegister, the IMDB... well not much would be lost in the Grand Scheme Of Things. If the Internet shrank to 1% of it's present size because of a lack of advertising, it would be a much more pleasant place. I would still get my literature, my Fine Art pix, my music, just as I did over 20 years ago. From sites run by enthusiastic, decent, intelligent volunteers. (Well, decent except for the Fine Art bits...) After all, enthusiastic, decent, intelligent volunteers created the Internet in the first place.

          Advertising just appeals to the stupid, and the even more stupid who actually base purchasing decisions based on ads.

    3. Re:Everything by massysett · · Score: 2

      Two, I dislike business models that are based on ads.

      Therefore, you routinely visit websites whose business models are based on ads?

    4. Re:Everything by quantaman · · Score: 1

      So what's the business model you'd prefer then?

      --
      I stole this Sig
    5. Re:Everything by Anonymous Coward · · Score: 5, Interesting

      Way back in the day, some legitimate companies tried to use newsgroups to advertise. It did not go so well. They underestimated the concept of unmoderated uncontrollable feedback.

      About the OP question, should he unblock ads from companies he likes, my answer is no, cut out the middle man and just buy their products. Seeing their ads means nothing to them if you are not actually buying their products.

    6. Re:Everything by tftp · · Score: 5, Interesting

      So what's the business model you'd prefer then?

      1. Personal Web sites with projects, ramblings, writings and stuff
      2. Noncommercial Web sites existing as a free service in a paid membership (ARRL.org)
      3. Commercial Web sites that directly sell products (mouser.com for example)
      4. Commercial Web sites that advertise products made by the company in question (www.sony.com)
      5. Commercial Web sites that are useful enough so that users subscribe to them (some newspapers; Toyota's service manuals)
      6. Commercial Web sites that allow public access to information on a lesser level than the paid access (Reuters can publish week-old news for free, and charge newspapers an arm and a leg for instant news)
      7. I'm sure there are other viable scenarios.

      I personally have a Web site where I sell a commercial product and where I offer free products (GPL designs.) There are no ads on my Web site, and no trackers (except Google Analytics ... I guess I should remove that.)

    7. Re:Everything by Anonymous Coward · · Score: 0

      I remember the internet as it was before advertising became so widespread. I rather liked it. If everyone starts using ad-blockers, perhaps I can have it back?

    8. Re:Everything by Anonymous Coward · · Score: 0, Informative

      ...and you aren't a subscriber.

      So you don't support sites you visit with ads, and you don't support them with your money. So basically, you're just an entitled asshole. IMHO, slashdot should do a reverse ad-block and block freeloaders like yourself. The nerd tears would be delicious.

    9. Re:Everything by Anonymous Coward · · Score: 0

      The Internet as we know it could use a little constructive destruction.

      Thank you for making my choice for me, oh master.

    10. Re:Everything by Anonymous Coward · · Score: 0

      So that guy with a blog (my brother in law) ... he's an author. He writes things people apparently want to read. And he has this micropayment system set up, where in that you pay him by putting a block of text on your screen. You're suggesting that OP stop paying him that way and instead doing what?

    11. Re:Everything by Anonymous Coward · · Score: 0

      "Way back in the day, some legitimate companies tried to use newsgroups to advertise. It did not go so well."
          The biggest reason: the _illegitimate_ advertisers. Remember Cantor and Siegel? USENET went way downhill almost immediately. No more trust.

      " They underestimated the concept of unmoderated uncontrollable feedback."
          Have you _ever_ seen moderated controllable feedback on web advertising? "Hey Slashdot, that blinking mess on the the upper left side of your screen is giving my brain a tumor. Can you do something about it?" "crickets"

      "....cut out the middle man and just buy their products."
          Absolutely. If I need a Thyristor, I don't just start clicking on wiggly Thyristor-related ads. I just go to Newark.com. I've been buying from them for decades.

    12. Re:Everything by Kalriath · · Score: 1

      Subscribers can untick a box to remove the asterisk indicating that they subscribe.

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
    13. Re:Everything by BigBunion · · Score: 2

      You had me right up until Sony.

    14. Re:Everything by Osgeld · · Score: 1

      if you manned up and made a login slashdot has a nice little checkbox that lets you disable ad's, so they wont be loosing anyway

    15. Re:Everything by Anonymous Coward · · Score: 0

      "if you manned up and made a login slashdot has a nice little checkbox that lets you disable ad's, so they wont be loosing anyway"
          I did, a long, long time ago. Take your user ID and divide by about 50, and that would be close to my number. And, as I pointed out, I already disable ads, my way.
          Now if you "manned up", and learned some basic spelling, punctuation, and grammar, I would have more respect for your stupid advice, "looser".

    16. Re:Everything by CohibaVancouver · · Score: 1

      I dislike business models that are based on ads

      What does your employer do? Do you work for the government?

    17. Re:Everything by jimktrains · · Score: 1

      I don't think there is anything inherently wrong with analytics. Perhaps you don't like Google's methods or something like that, but you could do your own on server logs. Analytics can be very useful for figuring out if something is working or not (e.g.: A/B testing and funnel analysis) or just how users are using your site in order to make it more usable.

      --
      "You will do foolish things, but do them with enthusiasm." - S. G. Colette
    18. Re:Everything by IntlHarvester · · Score: 2

      That's obviously not his concern. Google offers free analytics (previously an expensive service) because they can use his traffic to advertise to his users, based on his own site's content. If you happen to be against the whole idea of ad-supported sites, it's kinda silly to hand over user behavior data to an advertising company.

      --
      Business. Numbers. Money. People. Computer World.
    19. Re:Everything by tlhIngan · · Score: 1

      I AdBlock everything. One, I dislike looking at ads. Two, I dislike business models that are based on ads.

      I don't care if AdBlock destroys the Internet as we know it. The Internet as we know it could use a little constructive destruction.

      So what will you use to search? Or will you use an iPhone?

      After all, Google owns practically ALL the ad networks out there, from the text ads that made Google famous, to the popover/under/flashy/rich-media ones by DoubleClick.

      And almost Google's entire revenue stream comes from ads. Though, you are right that if Google dies, the Internet really WILL be destroyed because of all the stuff Google hosts all over the web. Not just the obvious YouTube videos, but Google's CDN, javascript scripts, and of course, serving up practically all the ads around (those sites will either shut down or paywall).

      Of course, without Google, Android development won't proceed much - sure there'll be the various bits of AOSP work like Cyanogen, but that's about it. Google's been doing most of the driving of Android development.

      And of course, well, how would we search? Can't Google anything anymore, and while Bing works to a limited extent, it often inadvertently relies on Google search results as well.

      As for the days before ads - the Internet was limited - finding information was hard. Want to check out the specs on that new car? Well, if the manufacturer didn't have a web site, you'd have to get off your ass and get yourself to a car dealership. Plus no real way of researching black book values, etc. What you can do today barely compares to what you could do back then.

    20. Re:Everything by IntlHarvester · · Score: 1

      I remember the internet as it was before advertising became so widespread. I rather liked it. If everyone starts using ad-blockers, perhaps I can have it back?

      No problem, just lobby your University to raise your tuition in order to build a special network where you can discuss Star Trek in peace. ... Oh wait, you're no longer a University student? Well, there's this other service where you can discuss Star Trek for $1 per minute.

      --
      Business. Numbers. Money. People. Computer World.
    21. Re:Everything by MobileTatsu-NJG · · Score: 0

      Which magically comes back on a little while later, giving you something to gawk at for about 30 seconds while you try to work out what's different with the site.

      Yeah, I'm sure that's just a glitch.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    22. Re:Everything by Chaonici · · Score: 1

      If Google (or any private entity) really has this much power over the Internet, I have concerns much greater than whether or not to block ads.

    23. Re:Everything by Anonymous Coward · · Score: 0

      This

    24. Re:Everything by Sigg3.net · · Score: 1

      Yes. Let us please go away from the supposition that the Internet will die without ads. It is bull crap.

      @work I HAVE TO use IE9 without adblocking. That internet is a horrible, corporate playground and not a democratic information sharing system. Really? You let your kids use that Internet?

    25. Re:Everything by Anonymous Coward · · Score: 0

      "As for the days before ads - the Internet was limited - finding information was hard."
          No, it wasn't. In fact in many ways, it was easier. Need a LabView Vi? There was a bunch of FTP sites that had them, for free. All gone now. NI was a good netcitizen back then, as were Sun, and Apple and AT&T and even Mitre. Students and hobbyists bought Epson scanners and scanned pamphlets, brochures, service manuals. Hams were strong as well in documentation, and Ham Radio has _always_ been volunteer and non-commercial.
          There were mailing lists, especially Sons Of Lucas, and the other automotive mailing lists. All crammed with information.
          Anybody back then could get the basics of new cars off the net, but you couldn't buy a car off the internet. Anybody who can't drag their sorry fat ass to a dealership today deserves the screwing that they are going to get. BTW, it's _Blue_ Book values, and they were available, often more up to date than what the dealerships had.
          I mentioned earlier how much of the Internet was done by volunteers- UUCP/UUNET, chunks of TCP/IP... yes it was slower and more expensive back then, 20 years ago, it was much slower and much more expensive 30 years ago. Progress... progressed regardless.
          When Viola and NCSA Mosaic came out, I created a bunch of web pages for work, on my own time. At first, it was "Well that's interesting..." Then it was "Can you do this?" And then it was "How the HELL did you do that?" I passed the projects on to some Summer interns, and after three months it was my time to say "How the HELL did you do that?" Money is not the only thing that makes somebody strive. It is just the lowest common denominator of striving.
          Nothing was commercialized. Not much in the way of ads then, but a fair amount of PR- free PR. It was all so new. And then the moneybags moved in. They run the Internet now.

    26. Re:Everything by Anonymous Coward · · Score: 0

      I AdBlock everything as well, but not because I dislike looking at ads. I could whitelist slashdot, but come on... they are stupid enough to include the most *evil* privacy tracker like Google Analytics in html.

    27. Re:Everything by Hatta · · Score: 1

      Buying the product does nothing if they have no way to connect it back to the ad. If you want to support your favorite site, donate. If they don't have a donate button, they must be doing well enough so don't worry about it.

      --
      Give me Classic Slashdot or give me death!
    28. Re:Everything by thePowerOfGrayskull · · Score: 1

      Business model based on advertising != business that advertises.

      The latter is spreading product awareness while the former makes money solely by providing its audience's time and attention to the latter.

    29. Re:Everything by Kalriath · · Score: 1

      Yes, it's as good as the "Disable Advertising" checkbox that randomly re-disables itself, and disappears completely if you actually dare to give Slashdot money.

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
    30. Re:Everything by plover · · Score: 1

      Analytics like crazyegg let you understand how people use your site, but also say a lot about overall surfing habits that inform web designers where to place their ads for maximum effectiveness. But analytics like Google's correlate your searching and surfing and spending. They know what big spenders search for so they can sell targeted ads. They know where people surf before buying a TV, so Doubleclick can put TV ads on those sites. SEO scum can use the data to poison the most profitable forums and review sites with truckloads of shills.

      Analytics lead to a less unbiased decision making process. That's good for the richest sellers, but sucks for consumers trying to get the best value for their money. And it really sucks for the small producers who cannot yet afford to compete on a level playing field.

      I can't always innovate and come up with a 150% better product that would revolutionize the market. If I make John's Slightly Improved Widgets, with 15% better characteristics than Mom's Old Fashioned Industrial Widgets, I won't have a shot competing with the billionaires at MomCo. So the consumers are stuck with Mom, even though my product is measurably better. And analytics perpetuates this inequity - it does not balance it out.

      --
      John
    31. Re:Everything by Anonymous Coward · · Score: 0

      clicking on ads makes the products more expensive. Because the company needs to pay for advertising, and when you click the ads, you suggest them, you're only a customer because of advertising, so they keep on advertising (and thus throwing away money, which leads to more expensive prices)

  6. Seconded by ternarybit · · Score: 1

    A whitelist approach seems most reasonable to me.

    Simple, unobtrusive text ads? Sure.

    Huge Flash seizure-inducing videos with sound that play automatically? Go to hell.

    Some sites (even slashdot) get so heavy laden with adverts that simply loading any content becomes a headache on high-latency connections like HughesNet. FF + ABP to the rescue.

    1. Re:Seconded by JosephTX · · Score: 1

      this is the approach I take. I want websites to get revenue from my visits, but I'm not selfless enough to sit there while a giant auto-playing video ad slows down my browsing. I sympathize with people who hate THOSE ads, but that's no reason to hate the majority of ads that are reasonable and convenient, and it's definitely no reason to claim some ridiculous moral integrity based on your choice to go out of the way and deny money to the websites you visit.

      Also, if you've ever dressed nicely before going out to a bar (or if you even have a job resume), then congratulations, you're an advertiser and a hypocrite.

    2. Re:Seconded by cheekyjohnson · · Score: 1

      Also, if you've ever dressed nicely before going out to a bar (or if you even have a job resume), then congratulations, you're an advertiser and a hypocrite.

      What's with the misuse of the word "hypocrite"? Claiming to hate other people's ads on websites and dressing nicely at a bar are two different things. They didn't directly contradict anything they said.

      --
      Filthy, filthy copyrapists!
    3. Re:Seconded by JosephTX · · Score: 1

      no, they aren't different things. both are forms of advertisement. you dress nicely to a bar so men/women will notice you if you're single (or possibly a two-timing jerk), you do well in high school so colleges will notice you, you write a resume so employers will notice you, the list goes on. It's all advertisement. So yes, you're a hypocrite if you scoff at a business for advertising its services. What would you expect? Should they just sit idly by and hope potential customers stumble across them? I wouldn't want to work for any business YOU start up.

    4. Re:Seconded by Anonymous Coward · · Score: 0

      Claiming to hate advertising, while engaging in advertising.

    5. Re:Seconded by cheekyjohnson · · Score: 1

      no, they aren't different things.

      Yes, they are. One is a form of advertising on a website sapping your bandwidth (if you care), and the other is just people thinking you dress nicely. I don't believe commercials and advertisements on the Internet can be equated to walking into a bar wearing clothing that people may or may not think look nice.

      --
      Filthy, filthy copyrapists!
    6. Re:Seconded by JosephTX · · Score: 1

      are you seriously going to stick to that single comparison while ignoring the obvious similarities that the others have with every other form of advertising? If that's the case, there's no reasoning with you anyway.

    7. Re:Seconded by cheekyjohnson · · Score: 1

      are you seriously going to stick to that single comparison

      Yeah, because to someone, that could make a difference. Someone would only be a hypocrite if they said that they hated all forms of advertising in existence and all methods of attracting attention.

      If that's the case, there's no reasoning with you anyway.

      People who disagree are just deluding themselves.

      --
      Filthy, filthy copyrapists!
    8. Re:Seconded by michael_cain · · Score: 1

      Simple, unobtrusive text ads? Sure.

      Let me qualify that. Simple, unobtrusive text ads, delivered at high speed so that they don't interfere with the rest of the user experience? Sure. What I've always noticed when I enable Adblock is how much faster the Internet feels.

  7. You should not block ads by Anonymous Coward · · Score: 0

    So that the sites make money and I can keep blocking ads. If that doesn't sound like a fair deal, consider how much influence you have on my adblocking either way.

    1. Re:You should not block ads by tdillo · · Score: 1

      Based on my experience there are plenty of people subsidizing my adblocked browsing by having multiple tool bars, search engines, helper apps, etc. that I don't feel too guilty.

  8. Advertising by RyanFenton · · Score: 5, Insightful

    I fully support adblock plus - It's a fully transformative experience compared to browsing without it. Pages load quicker, load without the random long-pauses from faulty ad servers, and from not having to traverse dozens of servers just for a small amount content.

    That, and your view is uncluttered with intentionally misleading images, many kinds of annoying sound and images, and countless script-based frustrations that advertisers are ever-increasingly willing to push on their prospective customers.

    Simply put, AdBlockers do an amazing job at helping me retain some minimal level comfort that humanity can sometimes retain some motivations greater than misleading manipulation - even if you have to filter your view to extensively to see that sometimes.

    Ryan Fenton

    1. Re:Advertising by vanyel · · Score: 1

      Actually, I've been debating the question, as I all too often see chrome say "waiting for adblock extension...", however until ads stop being intrusive, disruptive and obnoxious, I will block them. Which effectively means forever.

    2. Re:Advertising by melikamp · · Score: 0

      I don't trust Adblock Plus anymore, not after Vladimir Palant sold out to advertisers (oh, the ironing). But there is Adblock Lite :)

    3. Re:Advertising by cffrost · · Score: 1

      [...] I all too often see chrome say "waiting for adblock extension..." [...]

      Interesting that an advertisement browser developed by an advertising conglomerate would advertise that... :o)

      --
      Thank you, Edward Snowden.

      "Arguments from authority are worthless." —Carl Sagan
    4. Re:Advertising by Anonymous Coward · · Score: 0

      In some Slavic languages, palant colloquially means an idiot ;)

    5. Re:Advertising by trawg · · Score: 2

      So why don't you just not go to those sites that are slow and irritating and have misleading images? It's not like there's a dearth of websites online for every topic imaginable.

      We run a website about video games. For more than 10 years it has JUST generated enough revenue to employ the staff that manage it. All the revenue comes from advertising. It is primarily a hobby for us.

      People who wantonly block ads on every site do damage to our site, where we do whatever we can to keep the ads unobtrusive and related to our content (so we deal with a lot of video game publishers, tech sites, etc). We don't have popups, we try to avoid obnoxious dancing monkeys, etc.

      But every person who just installs a generic ad blocker and then comes to our site is another set of eyeballs that don't get delivered an ad, and it literally means we don't make money.

      If people don't like our site, they can go elsewhere to one of the myriad other gaming sites out there. However, we provide a generally pretty clean download experience for the latest trailers, patches, demos, clients, etc. It costs us a fortune (...comparatively, because we're hosted in Australia) to deliver a 4GB game download to thousands of users around the planet. All we're asking for is a few seconds of your consciousness - and yes, maybe a few hundred milliseconds of loadtime and a couple extra KB in transfer - in return so we can make deals with advertisers and continue to fund and grow our business.

      Rather than block ads, I'd rather people simply stopped coming to our site and went elsewhere to use their services.

    6. Re:Advertising by Anonymous Coward · · Score: 0

      That's because chrome is fucking garbage. Durrr.

    7. Re:Advertising by RyanFenton · · Score: 1

      On occasion, I'll disable adblocking on sites like the Escapist, when I find I'm using sufficient bandwidth or visiting them regularly enough, and I find that their advertising is filtered in an acceptable way, like with Penny Arcade. Most gaming websites do NOT fit those descriptions, and I keep the adblocker up.

      As for wishing adblockers would not visit your site - that's more a problem with the design of the web. You're serving information, and people are free to request it as long as you offer it. There's no limits put in place to serve a business model by just serving resources...

      Many do indeed try to make money injecting third party messages into their users streams to help pay for things - but as the generations of web-users learn more about the web, they also learn how to use tools to filter signal from noise.

      Information about games has never been a rare thing - I've been a gaming journalist (for a small website), and worked for several gaming companies (as programmer on many internationally-sold games) - I can empathize about the difficulty in turning interest into a reliable living. Customer expectations and tolerances will and do change constantly. Most companies will NOT make it past a limited window of profitability.

      There's just too much content to follow out there to bend to the desires of everyone who would advertise to me. I have the tools, and I will use them almost all the time. I do care about your plight - but I've been burnt by too many ads to drop my defenses without consideration and a sense of meaningful honor on the part of the site operators.

      Otherwise, I feel ZERO shame in blocking your ads, and using the shared open protocol to request the information you make available.

      Ryan Fenton

    8. Re:Advertising by trawg · · Score: 1

      Otherwise, I feel ZERO shame in blocking your ads, and using the shared open protocol to request the information you make available.

      So then here's a question: how would you feel about your ad blocker making it known to sites that you are blocking ads, and then us having the ability to selectively allow or deny you access to our site (or parts of it) on that basis?

    9. Re:Advertising by RyanFenton · · Score: 1

      There are attempts at that - but the same protocol that lets me block ads, also lets me block scripts that react negatively to adblockers. And sites that go full-on-war on adblockers tend to find themselves quickly diminished in the effort - much like draconian DRM in software.

      It's always been somewhat rare for a website to be reliably profitable on its own, except for the hosters/developers being directly paid. The main advantage is the low costs, and the potential for a larger audience. Even with that potential, making money from just traffic is difficult, and it's only going to get harder, as content production grows ever-more-common, and those marketing dollars grow more diluted.

      Annoyance at one's audience, for not wanting to be influenced by your third-party advertising isn't productive. It's always the difficulty in providing value as a middle-man aggregator.

      Ryan Fenton

    10. Re:Advertising by TCM · · Score: 1

      Don't forget the malware.

      --
      Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
    11. Re:Advertising by coofercat · · Score: 1

      I really like ghostery (for Firefox) because it removes all the personally tracking aspects of the Internet. You're not immune from Google/FB/MS/Yahoo's all-seeing eyes, but it stops advertisers talking to each other more than they reasonably should. Of course, showing you ads is a form of tracking, but if you start with the premise that sites should be able to advertise, then Ghostery gives you a nice compromise as they can do that, but they can't tell everyone about what you're looking at.

      These days, I use Ghostery and Adblock, and I'm ruthlessly adding filters to adblock for various site's own in-house advertising. But that's another matter ;-)

  9. Ghostery, NoScript, HOSTS file... by Anonymous Coward · · Score: 1

    The list of plugins to block advertisers is fairly long. As a web consumer, I like making the web browsing experience faster and less likely to contain drive-by downloads. As a web designer, seeing people block the income-generating ads would make me RAGE!
    Even with blocking cookies, ads, flash cookies, pixel tracking, and deleting history when the browser close, the advertisers still manage to track my habits by IP address or unique browser fingerprinting. I feel no remorse blocking everything I can find.
    If I like the content of the website, I might buy something from them or their Amazon store, especially if it was something I was going to get anyway.

  10. Let them do what they think is best by fustakrakich · · Score: 1

    Present the facts and let each person decide for his/herself.

    Personally I always block the third party "analytic" sites and anything else that slows down my connection to the page that I'm trying to see. Sorry Slashdot.. Clean up the off site ads, and maybe I'll let them through.

    --
    “He’s not deformed, he’s just drunk!”
    1. Re:Let them do what they think is best by fustakrakich · · Score: 1

      Actually scratch that... Ads are cluttering up the whole internet and bogging it down... If you don't believe me, watch the status bar and see the dozens of links passing through just to see one page. I bet the DNS servers just love that. Block 'em all.

      --
      “He’s not deformed, he’s just drunk!”
  11. No bad conscience by allcoolnameswheretak · · Score: 4, Insightful

    It's not like I would ever click one of those ads anyway.

    1. Re:No bad conscience by EzInKy · · Score: 1

      Actually at one time I did click on ads that interested me. Of course that was before the damn things started taking over more than 10% of the page and began jumping and moving. But there is one type of ad I abhor above all others, and that is the damnable ones that hilite words in the content itself, they are as irritating as the silly popups they use at the bottom of screen during TV shows.

      --
      Time is what keeps everything from happening all at once.
    2. Re:No bad conscience by trawg · · Score: 4, Interesting

      We run a website about video games. 100% of our revenue comes from online advertising. From our statistics when using Google AdWords, somewhere between 1-3% of users on a typical day will click on an ad.

      Just like spam, there is a tiny percentage of people that do see some value in whatever is put in front of their face. There's this overwhelming trend on Slashdot that goes "well, I've never clicked on an ad, therefore, noone else has". People click on ads. People buy products based on ad clicks. This is how Google make money. This is how Google's ad customers sell products.

      Just because you don't click on an ad - IMHO - doesn't mean you should just block all ads for ever. Small sites like us that work really hard to provide useful content and services that depend on advertising depend on these ad delivery numbers to drive ad sales and generate revenue.

      Why haven't we got a system where people can pay to opt out? Well, we're working on that. But I want to keep the website free. I think the tradeoff - a few hundred milliseconds of page load time, a few hundred KB of bandwidth, plus maybe the tiniest percentage of your attention possible (maybe even zero) means we can continue to deliver stuff to you and other users, for free.

    3. Re:No bad conscience by allcoolnameswheretak · · Score: 1

      I agree with what you say. My point is that people who will install adblocking software will typically be that kind of people that hate ads and would never click them anyway, so the site doesn't really lose ad clicks from these people.

    4. Re:No bad conscience by Anonymous Coward · · Score: 0

      Parent didn't say "nobody ever click ads". He said he doesn't, and neither do I.
      If I'm interested in buying something I google it, read reviews, etc. and then google for a place to buy. If I'm not, then why should I click on an ad?? ads are the last place I'll check for genuine information on a product anyway.
      Now, I'm a embedded systems engineer so I know next to nothing about online advertising, but I'm genuinely wondering that since i'm not going to click the ads anyway, isn't it better for you if I block them so that your clicktrhough ratio improves??

    5. Re:No bad conscience by Anonymous Coward · · Score: 0

      People click on ads. People buy products based on ad clicks. This is how Google make money. This is how Google's ad customers sell products.
       
      Google makes money by selling search results. if you want to call those 'Ads', then fine. but the bulk of Google's money is coming from people buying their position on that first page of a search result, not from some annoying, crappy ad on a random website.
       
      In the end, there are WAY too many sites, like Slashdot, that build their site/content based upon a repackaging of other people's work. 99% of most sites are simply op-ed's on another site's journalism (i.e. slashdot. slashdot posts links to other tech stories. they don't do the legitimate journalism themselves). 99% of sites can go away, and whatever is left, people will pay for.
       
      if your stuff is really good, chances are that people will pay for it, and there's nothing wrong with that. the thing is, if your site can be outdone from a writing/journalism standpoint by a couple of high school or college kids who have spare time and a free blogger account, then your site needs to go away.

    6. Re:No bad conscience by Hatta · · Score: 1

      Just because you don't click on an ad - IMHO - doesn't mean you should just block all ads for ever.

      What's the point of viewing the ads if you're never going to click on one ever? If anything, my blocking ads will increase the percentagae of clicks on viewed ads. Doesn't that make the ad more valuable?

      --
      Give me Classic Slashdot or give me death!
    7. Re:No bad conscience by Anonymous Coward · · Score: 0

      I don't want your ads. If that's the only way I can visit your website, then fine, I'll find someone else who is willing to give me what I want for free or in exchange for my money. Either way, I'm not willing to pay with decreased user experience and my privacy. Your business model is not compatible with me, and I'm not required to adjust my views to suit it. Just as you are not required to serve your content to freeloader ad blocking scum like me.

  12. My two cents... by Anonymous Coward · · Score: 5, Insightful

    Simply by asking question, you are committed to doing the right thing. Follow your morals.

    Also, by my reasoning you are a better person than me. I did not consider unblocking, even after reading this:

    http://arstechnica.com/business/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love/

    1. Re:My two cents... by Larryish · · Score: 4, Interesting

      Adblock is good for blocking annoying site headers or site images and to block the remote advertisers that it comes with by default in the subscription.

      I rarely block ads that adblock doesn't catch (such as those hosted on the same server as the website) unless it is a cycle-stealing piece of shi^H^H^Hflash.

    2. Re:My two cents... by JohnVanVliet · · Score: 4, Insightful

      /. already has an option to not view ad's

      i have ad block disabled on this site ( and ars tech )
      no-script is even allowing on /.

      personal opinion in to allow the TOP level domain ONLY
      if an add wants to run a script -- NO WAY

       

      --
      "I don't pitch OpenSUSE Linux to my friends, i let Microsoft do it for me
    3. Re:My two cents... by Mitreya · · Score: 3, Insightful

      personal opinion in to allow the TOP level domain ONLY if an add wants to run a script -- NO WAY

      Too many (legitimate) sites use 3rd party domain to process what you need (hotel booking, payment processing, etc.)
      And if I want the service of the website, I need to play the guessing game of which domain besides the top-level one actually needs to run a script...

    4. Re:My two cents... by Krneki · · Score: 0

      It's the price you pay for security. This is why I also use Chrome, if I trust the site and I need to do something fast I use Chrome instead.

      --
      Love many, trust a few, do harm to none.
    5. Re:My two cents... by Joce640k · · Score: 4, Insightful

      Adblock normally only blocks ads that are pulled in externally. If your favorite website wants to show an image from its own server with a link underneath then Adblock probably won't touch it.

      I'd say Adblock is only blocking the ads that need blocking - the sort of ads which turn decent sites into whores.

      --
      No sig today...
    6. Re:My two cents... by TheCarp · · Score: 3, Interesting

      Did people who bought refridgerators hurt the ice men?

      Just because somebody comes up with a scheme for monetizing what he does, which is based on what he expects me to do, doesn't mean I am somehow required to do what he expects me to do.

      Its up to my browser how a page is rendered, what elements get loaded, what don't, what the format is. That was the agreement from day 1 on the web. Its how the entire client-server model works. They exchange data, and either side does with it as he pleases.

      Advertising is based on commonly correct, but utterly unfounded ideas about how clients will render websites, including that they will load just anything they are pointed to. Clearly a falsehood, in this day.

      Its wrong to conflate liking someoneone or liking what they do, with having some obligation to help them do it in the way that they want. Maybe my business model is to hand out free roses to people by the side of the road, in exchange for which I expect people to freely donate to me all of their worldly wealth and posessions. Will you comply with my expectation just because I handed you a flower?

      Why is that absurd but its not absurd to think you can continually give people content they don't want, and expect them to look at it? Would we say the same about the people who skip the ads in the newspaper? Or people who use the grocery circulars that are mailed to them to line bird cages instead of reading them?

      These people have decided to fund themselves based on unwarranted assumptions.... then complain when their assumption doesn't pan out.

      Personally tho...I don't block ads execpt what noscript + requestpolicy blocks (which is alot) but, when i see ads, I take a whole different take. I figure, I should click on the ads I don't like...that way the people running them get to pay more to support the sites that i like....

      Then they target me for more ads that offend me.... more clicks...more support. Support Obama? Click! Support Romney? Click.

      --
      "I opened my eyes, and everything went dark again"
    7. Re:My two cents... by gorzek · · Score: 2

      Silly analogy.

      When you go to a website (such as Slashdot), you are there for the information provided. You sought it out--Slashdot didn't push it on you. As part of the tacit agreement you make as a reader, you are agreeing to support the site through whatever options are available, be they ads, a premium membership, a donation, or something else. If you are not interested in meeting that obligation, then it is unethical of you to take what is offered without accepting the site's terms.

      Just because something is technically possible doesn't mean it is ethically correct. It is technically possible for me to obtain and use your credit card information for my own benefit. Is it legal? Is it ethical? Absolutely not.

      I will grant that this is not a black-and-white issue. No one is obligated to accept malware ads, nor be tracked all over the Internet (which isn't something that benefits the site running the ads, anyway.) However, I think unilaterally blocking all ads goes too far. If you don't like the ads, don't use the site. It's that simple. Block enough to protect your private information and your computer, but I think that is about all you could ethically justify.

    8. Re:My two cents... by houghi · · Score: 1

      With a payment process, you should be forwarded to a different website. The website of the processor will then become the new top level. This site then can forward you to the previous site.

      And I prefer it that way. I rather not have a company handle the payment and another delivering the merchandise.

      That way there is no need for the company where I buy to have my credit card details. Is it foolproof? No, but more secure then giving my details to company X.

      --
      Don't fight for your country, if your country does not fight for you.
    9. Re:My two cents... by TheCarp · · Score: 3, Interesting

      > Silly analogy.

      Care to explain why? It was intended to be silly, because it illustrates the point. If you give something away for free, you relinquish any and all control over what a person does with it, and leave them free to do what they want, which may be benficial to you, or not. I see no reason why this should suddenly be different online.

      Furthermore, its only a slight exageration. There is, in fact, a woman near us who sits by the train station offering up roses and asking for donations. My wife took a rose and dropped a $5 in the donation box, to which the woman had the gall to reply "Don't you have a twenty?"

      > As part of the tacit agreement you make as a reader

      Tacit agreement? What are the terms of this tacit agreement? So if a site has no ads today, and I seek it out tomorow, does that mean they have changed the agreement?

      Thats the probolem with implied agreements, anybody can claim they exist and claim what their terms are. Sounds entirely unreasonable to me. Just because they based their business model on unwarranted assumptions about what my client, running on my machine would do with their data.

      Certainly, implied agreement makes sense in many case. If I go to a resteraunt and order food, I am agreeing to pay the price on the menu. If I make a doctors appointment, i am agreeing to pay his fees for said appointment.

      This is no such thing... a website may or may not link elsewhere, may or may not get paid for some of those links depending on technical details of how they load etc. I have no way of knowing, before I request it, where it is linking, what data it is going to ask me to send to whom, whether the people I am sending it to are tracking me etc.

      On top of that, there are already several EXPLICIT agreements, known as RFCs. They indicate how data is sent, the format of the data, etc. Its pretty clear from the explicit agreements that the browser is responsible for the rendering, and for deciding what elements to render and how to render them.

      I say those explicit agreements trump any implict ones, especially when those implicit ones ask for nearly unlimited trust.

      > It is technically possible for me to obtain and use your credit card information for my own benefit. Is
      > it legal? Is it ethical? Absolutely not.

      And you say my analogy is silly.... what does downloading and rendering of publically available information have to do with obtaining access to privileged information that you are not authorised to have?

      --
      "I opened my eyes, and everything went dark again"
    10. Re:My two cents... by Mike+Van+Pelt · · Score: 1

      I also allow ads, but not scripts in ads.

      I also installed WOT with NoScript, which lets me (with some inconvenience... it should be a single click, or hover-over popup, rather than several clicks) see what each kind of site blocked by NoScript is. If it's advertising, I mark it "Untrusted."

      Nobody needs to run a script to show me their ad.

    11. Re:My two cents... by baristabrian · · Score: 1

      /. has ads? For real? I've never seen one.

      No, really, not even one.

      --
      -- "I'm not in a hurry; I'm in Hawaii." The Homeless Guy
  13. Why whitelist anything? by Threni · · Score: 1

    I've been online since 1997, and I've never, ever clicked on an advert other than in error. I've never bought anything because of an advert either. They're pointless.

    1. Re:Why whitelist anything? by Anonymous Coward · · Score: 0

      To be fair, some ads can be useful. I've mostly used ads at work when I was explicitly searching for a particular item to buy and was looking for a business-type supplier. Some google ads proved useful. I've never used unrequested banner ads though.

    2. Re:Why whitelist anything? by Anonymous Coward · · Score: 0

      Wow, your personal experience is revealing! All these advertisements have been useless for everybody the whole time!

      Actually while I've not bought things based on advertisements, I've also bought things based on advertisements too. Strange huh, apparently are experiences are not the same!

    3. Re:Why whitelist anything? by flimflammer · · Score: 1

      Because many ad networks pay per view, not per click, so even if you don't interact with the ads the website can still make money on it.

  14. Block all advertising by ThePub2000 · · Score: 2

    There's enough evidence that moving, flashing, and otherwise annoying advertisements do little for your concentration. They can even effect your brain long after viewing a Web page. Block all advertising for your own good unless said advertising is already party of video content or guarantees to only serve static images.

  15. What's always confused me... by p0p0 · · Score: 1

    What has always confused me about ads is this: does the content provider get paid when I click an ad, or simply for loading it?
    I never click ads in the rare cases where I do see them. They all look so unproffesional, like every company in the world got their 12 year-old to design it for them. This gives them an air of untrustworthiness that instantly repels me from them. Why has no one figured out a truly passive, targeted, and un-decietful ad system? Why do I even NEED AdBlock in the first place?

    1. Re:What's always confused me... by larry+bagina · · Score: 1

      It depends on the ad content network. Some are per-view, some are per-click (hence, click fraud). There may be some that are per action (not just clicking hte ad but also signing up for a newsletter or buying something).

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

  16. the issue is not the ads... by MarcoAtWork · · Score: 5, Insightful

    ... it's that so many times ad-serving networks end up being compromised and send ads that end up installing malware on your computer: if sites ran their own SIMPLE ads (plain images, served by their own website, no flash/iframe/... crap) there would be a lot less problems.

    Unfortunately that kind of ad-serving costs more money to do (easier to farm this out to an ad network) and since there are no penalties for doing so (if your ad provider is compromised and thousands of your users get hit by drive-by malware you say "sorry, not responsible, it's the ad provider's fault") that's why we're in the situation we're in where most tech savy people adblock as much as possible to reduce risks, which unfortunately hurts the content providers...

    I honestly wish there was some sort of scheme where you could have some sort of microtransaction way to give $$$ to websites you use. Say you like /. a lot, you could decide that every time you visit, you'd pay $0.01 with a maximum of $0.25/day, say you don't like as much another site but you don't want to completely freeload, you could decide you still give them $0.01 but only with a maximum of $0.01/day. It might seem low, but with a lot of users it could add up quite a bit for sites, and I think more than the current ad-based approach.

    Yes, this could probably add up to $50-100/month, but I'd be totally willing to pay that because I'd be supporting the sites I chose to, and sites wouldn't have to deal with subscriptions, they'd just get paid by the microtransaction provider once a month (minus of course a flat fee of some sort). The microtransaction providers could compete on fees etc. as long as there was interoperability so users wouldn't have to worry...

    --
    -- the cake is a lie
    1. Re:the issue is not the ads... by TubeSteak · · Score: 1

      ... it's that so many times ad-serving networks end up being compromised and send ads that end up installing malware on your computer: if sites ran their own SIMPLE ads (plain images, served by their own website, no flash/iframe/... crap) there would be a lot less problems.

      Not everyone has the time or inclination to go hustle companies for advertising dollars.
      If it was easy, then we wouldn't need middlemen.

      There's also the issue of measuring ads served, which is why middlemen serve the adverts, handle fraud, and vouch for the # served.

      --
      [Fuck Beta]
      o0t!
    2. Re:the issue is not the ads... by Anonymous Coward · · Score: 0

      I honestly wish there was some sort of scheme where you could have some sort of microtransaction way to give $$$ to websites you use. Say you like /. a lot, you could decide that every time you visit, you'd pay $0.01 with a maximum of $0.25/day, say you don't like as much another site but you don't want to completely freeload, you could decide you still give them $0.01 but only with a maximum of $0.01/day.

      You mean something like Flattr ?

    3. Re:the issue is not the ads... by KonoWatakushi · · Score: 5, Informative

      You may be interested in Flattr.

    4. Re:the issue is not the ads... by trawg · · Score: 1

      ... it's that so many times ad-serving networks end up being compromised and send ads that end up installing malware on your computer: if sites ran their own SIMPLE ads (plain images, served by their own website, no flash/iframe/... crap) there would be a lot less problems.

      I am in front of the Internet browsing all day, every day. I have never had this problem, ever. I do not run adblock, or noscript, or anything.

      We run a website and advertising is currently its sole method of generating revenue. Our ad serving networks (Google, or our agency here in Australia) are highly reliable and we have never had that experience on our site, in over 10 years of serving ads.

      I am not sure what sites you are visiting where this is a regular occurrence (unless its Demonoid in the last couple weeks :) but rather than block all ads on all sites everywhere because of this, I'd recommend you just STOP going to them and instead find other sites that use ad networks of higher repute.

    5. Re:the issue is not the ads... by elashish14 · · Score: 1

      This. Personally, I would love to support the sites that I see (and I make a habit of clicking virtually every ad I can see on computers that aren't secured). But the problem is the advertisers. The tactics that they pull are just beyond obscene: Flash cookies, Evercookies, IP tracking, Like/+1/etc. buttons on every site you visit, other JS shenanigans and malware! Now every time I get a new computer or install a new OS (and I use a lot of VMs), I have to take special care to mount /tmp to a ramdisk and then link .adobe and .macromedia to said ramdisk. Then I have to make sure I install all my plugins and get them fully configured, whitelists and all. Worst of all is that even legitimate services pop up in Ghostery blockers like banks! And I know that there is a varying spectrum in the obnoxiousness of ad-providers, but at this point, the cat is out of the bag. It's not like anyone is actively doing something to rein in the fucking pricks that are so bold to pull stunts like these.

      Personally, I have ABP and it's disabled (I had even forgotten that it's there until I glanced at the icon). But I do use NoScript and Ghostery set to full blast. Not because I want to screw over the sites I enjoy; no, really it's just a matter of protecting myself, securing my computer and making sure that I don't give any information to someone who treats me as nothing more than an asset. I will not give up these rights just to browse the internet.

      --
      I have left slashdot and am now on Soylent News. FUCK YOU DICE.
    6. Re:the issue is not the ads... by trawg · · Score: 1

      I honestly wish there was some sort of scheme where you could have some sort of microtransaction way to give $$$ to websites you use.

      Forgot to add this in my other post, but you might be interested in Flattr, a product from one of the PirateBay guys. I've seen it pop up in a few places.

    7. Re:the issue is not the ads... by Anonymous Coward · · Score: 0

      $50 a month with your model is not even 7 sites.

      And with only 1000 viewers, a site would make $7500 a month.

      You need to get your numbers closer to reality. This is ridiculous.

    8. Re:the issue is not the ads... by Anonymous Coward · · Score: 0

      ads that end up installing malware on your computer

      If malware can be installed without user interaction we have bigger problems than ads to worry about.

      I've never in my life had malware install itself automatically. I've had malware _downloaded_, yes, but installing it always required me to run the file.

      Probably not using Java helps, too.

    9. Re:the issue is not the ads... by Anonymous Coward · · Score: 0

      Try Kachingle. I use it. :)

    10. Re:the issue is not the ads... by genkernel · · Score: 1

      Impressive. I suspect that sort of business model could work very well for many sorts of goods that have a near-zero reproduction cost (even if that small cost may add-up per person or if the R&D costs are very large).

      --
      Any sufficiently advanced incompetence is indistinguishable from malice.
    11. Re:the issue is not the ads... by Anonymous Coward · · Score: 0

      You can probably afford $50-100 USD per month, but I, and I suspect many people in India where I live, cannot. $100 works out to 5500 INR per month, much more than what I pay for rent, more than ten times what I pay for broadband (10 Mbps, unlimited).

      And I have a good job (for someone fresh out of college) and live in a nice apartment in a fairly upscale area. 5500 INR/month would have been flatly impossible in my college days. I suspect there are a lot of users in developing countries who will agree with me on this. Services like Google search, Gmail and the rest would be completely out of reach for us if not for the ad-funded model. I completely support advertising.

  17. force advertisers to play on customers' terms by Anonymous Coward · · Score: 0

    Advertisers lost all legitimacy the moment they took their usual adversarial stance vis-a-vis their target audience and started force-feeding their ads -- no matter how intrusive or how annoying --in their usual manner, thinking (apparently) that people would have to grin and bear it. Now that it turns out it isn't so and that they may actually have to compromise -- or completely lose out, as people install the lastest generation of quite effective ad blockers -- they are the ones crying foul.

  18. I Don't Block Anything by Greyfox · · Score: 4, Insightful

    But I do disable animated GIFs, flash and Javascript in my browser. If you can't convey your ad to me in a single static image, I'm not clicking on it. I click through a fair number of Google ads. Often they're exactly what I'm looking for, anyway. The more obnoxious an ad is, the less likely I am to click on it. The more obnoxious a page is, the less likely I am to hang around for very long.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    1. Re:I Don't Block Anything by 93+Escort+Wagon · · Score: 2

      On my website I run Google text ads. They (Google) keep suggesting that I upgrade to what they call "rich media ads", which I'm pretty sure are exactly what you're describing. But since I don't like to see them myself, I don't want my website visitors to be subjected to them.

      Sort of an odd spin on the Golden Rule, I guess.

      And to reply to an earlier question... websites running ads don't get paid for your eyeballs - they only get paid if you click on an ad.

      --
      #DeleteChrome
    2. Re:I Don't Block Anything by foniksonik · · Score: 1

      Rich media ads actually do get paid by impression BECAUSE they are more visual and convey branding and emotional content. Text ads require a click to verify that they were even noticed.

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
    3. Re:I Don't Block Anything by Anonymous Coward · · Score: 0

      Thank you for treating viewers as human beings not as "target group"

      Google text adds are one class I am not inclined to block. Static images hosted locally are ok too.

    4. Re:I Don't Block Anything by Anonymous Coward · · Score: 0

      But I do disable animated GIFs, flash and Javascript in my browser.

      You don't have JavaScript enabled? How do you even use the Internet? Most websites are broken without it these days.

  19. Animation and annoyance by markdavis · · Score: 2

    I would not block any ads at all if they were static images. But they almost never are. And I CAN NOT STAND trying to look at the screen or read something while there is ANY type of movement or animation at the same time. It is just too distracting. So, greed has done them in.

    I won't even mention crap like hyper mouse-overs, SOUND, and other extremely annoying "features" because just the animation is enough.

    1. Re:Animation and annoyance by Anonymous Coward · · Score: 0

      I won't even mention crap like hyper mouse-overs, SOUND, and other extremely annoying "features" because just the animation is enough.

      But you just mentioned it ...

  20. Tracking by Anonymous Coward · · Score: 0

    It's the trackers that are evil, as far as blocking the ads themselves, depends on your tastes.

    If you only want to block trackers and leave ads intact look for Ghostery instead of Adblock.

  21. Ads are for the lazy and ignorant by synthesizerpatel · · Score: 2

    Either they're so lazy they don't care or they don't know how to get rid of them.

    If you feel bad about circumventing their terrible business model, just wait until they're broadcasting commercials directly into your dreams.

    And they laughed at me for wearing the tinfoil hat! Who's laughing now!

  22. I do advertisers a favour by blocking adverts by Andy_R · · Score: 5, Interesting

    I react very negatively to adverts. The more a company puts it's message in front of me, the less likely I am to buy from them. I instinctively avoid products with heavy TV marketing campaigns, because they can't represent good value for money, given that the cost of the campaign comes out of the price I'm paying.

    So I adblock everything... and by doing so, I save advertisers from getting filed under 'I hate those irritating people and won't buy anything from them'. I'm more likely to buy from a company if I don't see their ads than If I do.

    --
    A pizza of radius z and thickness a has a volume of pi z z a
    1. Re:I do advertisers a favour by blocking adverts by Anonymous Coward · · Score: 0

      I react very negatively to adverts. The more a company puts it's message in front of me, the less likely I am to buy from them. I instinctively avoid products with heavy TV marketing campaigns, because they can't represent good value for money, given that the cost of the campaign comes out of the price I'm paying.

      This needs to be made into a poster. Ads make me angry. If all ads went away one day and the internet and tv stations went with them as a consequence, I'd be more than happy to go outside with a pen and paper, maybe a few books and my hackeysack, and get on with my life. Ads might be evil, but a necessary evil i think not.

    2. Re:I do advertisers a favour by blocking adverts by Anonymous Coward · · Score: 0

      I know multiple people who vote in primaries and the like based on who has sent them the least amount of advertising material.

    3. Re:I do advertisers a favour by blocking adverts by JosephTX · · Score: 1

      so I take it you've never seen any movie ever? Because those are all advertised.

      Man, those Lord of the Rings movies were so terrible, the studio needed to ADVERTISE them so people knew they existed!

    4. Re:I do advertisers a favour by blocking adverts by Mitsoid · · Score: 1

      I hold a theory that seems to have worked well for me (9 times out of 10)...

      The more they advertise a movie (other then trailers before ) just before and as it is released, the less confident the studios are in the movie..

      For SciFi/Action/etc, it seems to work well for me.. I got really worried about Promethus with the trailers every 10 minutes

    5. Re:I do advertisers a favour by blocking adverts by Anonymous Coward · · Score: 0

      It should be legal to disenfranchise them.

    6. Re:I do advertisers a favour by blocking adverts by Anonymous Coward · · Score: 0

      whoosh

    7. Re:I do advertisers a favour by blocking adverts by Anonymous Coward · · Score: 0

      Or bought a car. Holy shit they advertise the hell out of those, especially when there's a model refresh.

  23. anyone who says blocking ads is stealing... by manicpop · · Score: 5, Insightful

    ...doesn't understand how the Internet works. On a simpler level, there is no reason that just because I load file A (content I want), I also have to load file B (advertising). My downloading article.html does not make me obligated to download advertisement.png just because there's an image link to it. I will not feel guilted into using my bandwidth to download a single byte I'm not interested in downloading. If I'm stealing, am I also stealing when I use a text mode browser like lynx? Are blind people that use text browsers and a screen reader stealing? If I set Firefox to not download images or turn off JavaScript, am I stealing? If you feel passionately enough about a site that you want to support their ad business model, go ahead and whitelist that site. I feel no need to support any site by downloading things I want. If a site goes out of business because no one looked at its ads, well I'm sorry to hear that, but I'm sure I can find the content I want elsewhere.

    1. Re:anyone who says blocking ads is stealing... by Anonymous Coward · · Score: 0

      So how exactly is that different than cutting out a different part of my webpage, say, the author or the copyleft notice? ... oh wait, you're refusing to pay me for my work. I know, I know, if I wanted to get paid, I should expect you to trust me with your credit card for a subscription?

    2. Re:anyone who says blocking ads is stealing... by Anonymous Coward · · Score: 0

      Also remember the technologies underlying the internet were developed using public funds. The whole reason advertisers even have an internet to advertise on is because massive public investment made it possible.

      Advertisers/corporations have gave nothing back so saying we the public are stealing by not viewing their ads is... a bit rich

    3. Re:anyone who says blocking ads is stealing... by trawg · · Score: 2

      I will not feel guilted into using my bandwidth to download a single byte I'm not interested in downloading. If I'm stealing, am I also stealing when I use a text mode browser like lynx? Are blind people that use text browsers and a screen reader stealing?

      I responded to another post elsewhere with this same comment - I think it's important to remember that you are not the only party paying for bandwidth when you are browsing someone's website. They are also paying for that bandwidth (and the server capacity to service the request, and of course all the other stuff that got the content there in the first place).

      Their model (disclaimer: we run a website that makes revenue by advertising) is not so much about you stealing their stuff when you block ads. It's like bending the unwritten Terms and Conditions that say "hey, we'll make this info available, and pay to publish it, and then pay half the costs of delivering it to you, if you'll pay the other half of the delivery costs with your bandwidth, and then help us cover the rest of the costs by letting us rent your eyeballs to our ad partners".

      There are still tangible benefits that they (and we) get by having your consume the information - it's a single digit increment to the user base that can be used to demonstrate reach. However, the lack of a delivery of an ad impression does impact the bottom line in some cases.

      I would strongly encourage you to find the content you want elsewhere rather than come to our site and block ads. We make a lot of stuff available (game demos, trailers, patches, etc) that you can find somewhere else. We try to make it easy and painless and above all fast to download files, and it costs us a lot to provide that service. If you're not going to lend us your eyeballs as part of the transaction, then I'd rather you visited one of our competitors (who I feel will generally have more obnoxious ads and slower downloads!) and take advantage of their services.

    4. Re:anyone who says blocking ads is stealing... by drooling-dog · · Score: 1

      I'm sorry, but anyone who looks at your site is free to look at whatever they want to look at, and not one thing more. It's always been that way, even in the age of print. The exception would be that I never heard a magazine publisher rant about people who turn directly to an article instead of leafing through page-by-page like idiots to read each and every ad.

    5. Re:anyone who says blocking ads is stealing... by IntlHarvester · · Score: 1

      > ...doesn't understand how the Internet works.

      The other aspect of this is that if you block ads, you drop out of Google/Doubleclick's statistics, and your traffic just fades into the noise level along with the bots. In most cases, nobody will ever know what you're interested in looking at, or that you visited at all.

      But realistically, unless you're YouTube or someone, the cost of hosting/bandwidth is insignificant relative to the other costs. Junk traffic is just part of the cost of doing business. The bigger issue is that people will produce less content that you like (and yes techies already have this reputation).

      --
      Business. Numbers. Money. People. Computer World.
    6. Re:anyone who says blocking ads is stealing... by manicpop · · Score: 1

      When you put your server up on the public Internet, I'm free to download any file off of it I like. I don't even have to use a web browser; I could wget any static page from the server. You are paying for your bandwidth, and when you run a web server, you choose what information to make public, password-protected, or not available at all. This is not an inconvenience, this is the essence of the web itself. This is what enabled the web to grow and flourish for years and years before everyone decided to try to make a buck off it. If someone is trying to forcibly access part of your site that you haven't made public, you have a legitimate complaint, but if you've got a file up there that I can request via HTTP with no credentials, I'm free to download it and not obligated to download anything else. If the cost of running your web server is not giving you a good return on your investment because more people are downloading article.html than advertisement.png, that's your business. You're free to charge for subscriptions, to implement limitations on your web server to make it more difficult for people to view pages without also loading the ads, to ask people nicely for donations, or shut down the site. What is silly for you to do is to blame *the way the Internet works* for your web business not working out. There are other sites out there, and other people out there just waiting to start the next site that will take your site's place...

    7. Re:anyone who says blocking ads is stealing... by west · · Score: 1

      I feel no need to support any site by downloading things I want. If a site goes out of business because no one looked at its ads, well I'm sorry to hear that, but I'm sure I can find the content I want elsewhere.

      I guess we know who been enjoying the weekly donuts, but wouldn't dream of chipping in. After all, if they were serious about wanting people to pay something, they'd charge them per donut...

      I understand that "if they aren't actively preventing me from taking it, then it's not stealing" attitude is probably common enough, but I'm not certain it's wise to trumpet the fact that you have no compunction about taking what you can and giving back nothing unless you're forced to. "I'm a jerk and I don't feel guilty" isn't probably the message you want to send to others.

      Your attempt to justify your leeching is, well, sad. Do not attempt to justify your choice to block all ads, no matter how well-behaved, on the basis of those who are forced to block ads because of the technology they are using, or their disabilities (!), or the fact that some ads are so outrageous that they themselves over-step the unwritten, but very real social compact between reader and content-provider.

      Of course, I have to say that blocking all ads is pretty small potatoes jerkiness (although it is still being a jerk), but your post really managed to emphasize the worst of the attitude behind it.

      (By the way, if you're actually a 14 year old convinced "the world is all stupid & evil & out to get me, so why shouldn't I be a jerk?", then I retract all of the above snarkiness and apologize for taking your post seriously.)

    8. Re:anyone who says blocking ads is stealing... by west · · Score: 1

      but anyone who looks at your site is free to look at whatever they want to look at, and not one thing more

      Yes, they are free to do so. But the expectation in both print and web is that you will accept delivery of the ads, although you may skip over them at your leisure.

      Of course, given the technology, you are free to refuse delivery of the web ads as well, but while entirely legal, it does make you something of a jerk in exactly the same way as any others who take advantage of the honor system to avoid contributing to the services they enjoy. Of course, outrageous conduct on the content providers side also invalidates the convention, but you made it crystal clear that you feel entirely justified to take what you can under any circumstance, not just when the convention is broken.

    9. Re:anyone who says blocking ads is stealing... by Moskit · · Score: 1

      Exactly.

      This is as much stealing as turning over pages in printed magazines without watching ads on them.
      I used to tear out all ad pages before reading those magazines that had dedicated ad pages without actual content.
      I have also stopped buying certain magazines that ran over reasonable ad:content ratio.

      In a way this is sad, because often printed magazines keep afloat not with money from sold ones, but with money from advertisers. Cost of printing and distribution is pretty high, and even with electronic magazines it might be substituted by the costs of keeping up a website and paying for bandwidth, at least in case of larger popular magazines (did not run calculations).

    10. Re:anyone who says blocking ads is stealing... by trawg · · Score: 1

      When you put your server up on the public Internet, I'm free to download any file off of it I like

      Yep. But there are some limits to this in the "unwritten social contract" that exists between people that provide web servers, and people that consume them.

      For example, are you free to download any file you like 10,000,000,000 times? Technically you are "free" to do that. Unless the site has some sort of system in place to stop you doing it, you probably could get away with it, and the site wouldn't find out until you'd consumed a lot of bandwidth and probably cost them a lot of money.

      But that doesn't mean it's not a douchebag thing to do. The expectation is that when you put up a free public service, the majority of people are not going to abuse that service by overly consuming its resources and blocking the ads that keep it online.

      You can say "well, fuck those people, they should have a system in place to stop abusive uses". Maybe. If I leave my front door open and people come in and help themselves to my stuff, I should have locked the door - but those people are still douchebags.

      Here's a question I asked someone else: if ad blocking software reported to websites that it was in effect, how would you feel if websites then had the power to selectively allow or disallow you access - to the whole site, or parts of it?

      What is silly for you to do is to blame *the way the Internet works* for your web business not working out.

      Shrug, our business is working out, and has been for 10 years. Fortunately the vast majority of people don't block ads. I try to reason with the ones that do, to try to convince them that they get more value out of this free service - by just sacrificing a tiny amount - than they would if a) we didn't exist or b) they had to pay us directly. I like providing services for free and having other people pay for them.

      There's a weird attitude of self-entitlement that many people seem to have about ads. I don't understand it. I know I wouldn't pay for Slashdot, as much as I love coming here and reading the discussions. Slashdot even present me with the option to hide ads based on my "contributions", and I opt not to do that, because I like supporting them explicitly through viewing their ads and sometimes even clicking on them - because sometimes the ads are relevant to me and my work.

    11. Re:anyone who says blocking ads is stealing... by Yaztromo · · Score: 1

      On a simpler level, there is no reason that just because I load file A (content I want), I also have to load file B (advertising). My downloading article.html does not make me obligated to download advertisement.png just because there's an image link to it.

      Agree 100%.

      To amplify somewhat, the situation is even worse (IMO) when you request data from content-provider.example.com, and they want you to also get some image and Javascript data from advertiser.example.com.

      Just because I want something from content-provider.example.com doesn't mean I want (or even trust) the content being sent by a third party (in this case, advertiser.example.com). There is nothing in the HTTP contract that requires me to fetch data from third-party servers just because there are links to it in the markup.

      Yaz

    12. Re:anyone who says blocking ads is stealing... by TCM · · Score: 1

      how would you feel if websites then had the power to selectively allow or disallow you access - to the whole site, or parts of it?

      Why aren't they doing it, then? The technical point still stands. If you want to control what people can view, maybe develop your own protocol and don't freeride on HTTP which you didn't pay anything for? Same useless argument.

      because I like supporting them explicitly through viewing their ads and sometimes even clicking on them

      You support Slashdot by writing comments, since that's the real content, not some unedited/badly edited regurgitated "news" the monkeys put up.

      --
      Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
    13. Re:anyone who says blocking ads is stealing... by Anonymous Coward · · Score: 0

      The bigger issue is that people will produce less content that you like (and yes techies already have this reputation).

      And yet I should pay for it, hoping the quality increases?

      Ads these days are a means to rake in cash with as little work as possible (see Slashdot's "news") and let others produce the real content (Slashdot's comments). Slashdot's stories are already submitted by users, voted for by users, commented by users. Who pays them? Noone. Slashdot's "editors" sit on their ass, doing piss-poor work and rake in ad cash for nothing.

      Every 40hr-week worker building a house or a road is doing more honest work than this "media business".

    14. Re:anyone who says blocking ads is stealing... by shutdown+-p+now · · Score: 1

      Their model (disclaimer: we run a website that makes revenue by advertising) is not so much about you stealing their stuff when you block ads. It's like bending the unwritten Terms and Conditions that say "hey, we'll make this info available, and pay to publish it, and then pay half the costs of delivering it to you, if you'll pay the other half of the delivery costs with your bandwidth, and then help us cover the rest of the costs by letting us rent your eyeballs to our ad partners".

      If you want these to be the Terms and Conditions, then put it down in writing, as a click-through EULA at the entrance to your site. Because it's certainly not the terms and conditions assumed by your average user when surfing the web in general.

    15. Re:anyone who says blocking ads is stealing... by trawg · · Score: 1

      I am sure it will end up in the T&Cs of many sites as an explicit term. We've discussed it but just haven't bothered yet (because it's basically unenforceable until ad blocking software makes its presence known).

      My point really is that up til now (and probably for the foreseeable future - not enough people really bother to block ads so that it has really damaged the business model, at least as far as I can see), there is this expectation on the part of publishers that making content available + ads on page == monetised site. They are (rightly or wrongly) assuming that the user/reader/consumer is holding up their end of this "unwritten deal" and absorbing in some small way the ads on their pages.

      When it becomes apparent that this isn't the case (...if that ever happens, which again, I think is probably unlikely) I suspect publishers will take a more aggressive attitude - including uselessly making it part of their T&Cs that "user agrees to not attempt to circumvent ad displaying software"... etc.

      I have been trying hard to get our site some sort of "donationware" setup so people can opt out by throwing a few bucks our way, but it is tricky and time consuming and finding the right point is tough if you don't have much else to offer. So for now it is ads and hoping people can deal with the minor inconvenience.

    16. Re:anyone who says blocking ads is stealing... by Anonymous Coward · · Score: 0

      Then there is the third side of the coin. The advertisers. They do not want to pay you for showing ads to visitors that has no interest and will never buy their products. To force or encourage people to support you by looking at ads is stealing too. (Disclaimer: I'm one of the advertisers)

    17. Re:anyone who says blocking ads is stealing... by XFire35 · · Score: 1

      In your case (and for the most part, everyone else), you host advertisements to support the service offered by you. From reading the comments, you only receive payment from the advertising companies *if* I click on an advertisement? Additionally, you say that as part of the unwritten contract of me using your service, I accept to be exposed to advertisements?

      The problem with that is - I don't click on adverts. The only times I have were either by accident (which really, really annoyed me); or when I was asked to by the admin of a forum because they needed some revenue (I was

      I block adverts because I find them intrusive, distracting, evil (due to tracking) and the fact that I just don't click on them. I don't own a TV; I rarely read magazines; I don't willingly listen to commercial radio; I Lovefilm DVDs; and I ad-block. I'm just not interested in being advertised to; and if you don't want me using your site (like places which have pay-walls), I'll happily go elsewhere, or just not view the content in the first place.

    18. Re:anyone who says blocking ads is stealing... by manicpop · · Score: 1

      I've been on sites that can tell I'm using ad blocking, and that put up a little banner asking me to whitelist their site. I assume there's some kind of script that can tell if certain elements aren't being loaded. My usual reaction is just to leave the page. I'm no web admin, but if people can do that, I'm sure they could figure out ways to keep the content from loading if the ads aren't being loaded. How would I feel about that? Fine. It's their public web server, they can do whatever they want, I'll go somewhere else.

    19. Re:anyone who says blocking ads is stealing... by manicpop · · Score: 1

      The Internet isn't workplace donuts. If you want to use a food analogy, it's more like a potluck. Everyone agrees to bring their own content at their own expense, and everyone attending gets to pick and choose what they want. It doesn't make me a jerk for taking what I'd like, everyone agreed to provide that stuff for free. What would be being a jerk would be someone saying "Hey, you ate some of my tuna casserole, so give me 5 dollars! That cost a lot of money to make, you know!" or "Hey, you ate some of my tuna casserole, now help me wash the pots and pans I used to make it! It's the least you can do!" Another way to be a jerk at a potluck would be for one person to eat all of someone else's dish, leaving none of it for anyone else to try. This would, of course, be the denial of service attack of the potluck world. Ad blocking is more or less taking a slice of pizza, and picking off the olives before you eat it. This ends the potluck analogy portion of the comment.

      The Internet was not created, and does not currently exist, for you to make money off of it. If you are able to make money off of it, that's great, but you don't get to come up with your own rules because the way web sites work (that is, you provide the content and others download for free) doesn't suit your business model. You can't put files up on a public server and then say "Well, you have to download the files on it in this particular order, and if you download file A you must also download file B and file C, or else I won't make any money." If I put up a web site with hot pics of some famous actress, and also put up an extremely boring book review of someone technical manual, and I said "Please don't download the hot pics without also downloading the book review," it would be laughable for me to expect to receive an equal amount of downloads of both. It's equally laughable to expect me to download your ads just because they're linked to the content you're providing.

      My point about text browsers was not a justification, it was part of my larger point. Just because a web page presents itself in a certain way when I view it in one web browser, does not mean it looks the same way in another. Using a text browser that won't show ads, or just wgetting the file I want to read without loading any inline content, is no less of a "legitimate" way to view a website than using IE9.

    20. Re:anyone who says blocking ads is stealing... by Ash-Fox · · Score: 1

      I suspect one of the reasons why they aren't doing it is because it's actually difficult to implement properly.

      Genuine question now: How would you implement a system to block people viewing your side if the person was blocking the google adverts on your site?

      --
      Change is certain; progress is not obligatory.
    21. Re:anyone who says blocking ads is stealing... by Ash-Fox · · Score: 1

      You realize if corporations left the Internet, most people wouldn't even have an Internet connection and a lot of peering exchanges would cease to exist that could lead to a potentially segregated Internet, right?

      --
      Change is certain; progress is not obligatory.
    22. Re:anyone who says blocking ads is stealing... by drooling-dog · · Score: 1

      If people "accept delivery" of the ads but don't look at them (as I suspect most don't), you will in the short term get your exposures. But these people do not contribute to the effectiveness of the ad, and ultimately it's the return on advertising that determines its value. Over the long haul any failure to actually patronize advertisers will depress ad revenue equivalently, regardless of how that failure happens. You can have fewer exposures, but to receptive people who are more likely to buy, or more exposures, but to people who are less responsive. In the end, merchants need $X in advertising costs to generate some multiple of $X in incremental revenue, or they're not going to keep doing it. Maybe there's some of that going on right now?

      So should I feel guilty if I don't actually buy whatever your advertisers are selling? Because I can assure you I won't, regardless of how many ads you manage to litter my screen with. Whether and how you can monetize your content simply isn't my problem or responsibility, if I can do without it.

    23. Re:anyone who says blocking ads is stealing... by TCM · · Score: 1

      I wouldn't. I'm on the "wrong" side of the fence for that.

      --
      Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
    24. Re:anyone who says blocking ads is stealing... by west · · Score: 1

      So should I feel guilty if I don't actually buy whatever your advertisers are selling?

      If I want the product (content in this case), it's up to the producer to set the cost. In the case of the web, the price is there, although it's unwritten and unenforced, but it's still there, and that price is to accept the delivered advertising.

      There are those sites which make it pretty clear that the 'price' they expect is that I buy something from the advertisers, or that I accept ads that heavily diminish the value they provide. I don't accept that price (unenforced though it is), and I don't patronize the sites.

      I had to teach my children at around age 10 that you do not accept a favor if there's an unspoken assumption that you will do something in return that you are not willing to do. Accepting that favor when you don't intend to honor the tacit contract would be dishonorable (i.e. be a jerk). There are lots of caveats (especially to a 10 year old who may not understand the price), but the general principle was pretty clear once they had a few examples.

      If a 10 year old can understand it, it's not that difficult a concept. If you don't like the price, don't accept the favor. On the part of the web, that's easy - don't repeatedly visit a page if you don't intend to accept the price.

    25. Re:anyone who says blocking ads is stealing... by trawg · · Score: 1

      Why aren't they doing it, then? The technical point still stands. If you want to control what people can view, maybe develop your own protocol and don't freeride on HTTP which you didn't pay anything for? Same useless argument.

      Right. Strawman, but whatever.

      You failed to answer my question, but I'll answer yours - the answer to why they aren't doing it is a) at the moment the number of people blocking ads is not sufficient to be worth the effort b) there's no basic technical way to implement just by looking at the user agent. You can do it with some relatively basic scripting but (for us anyway) it's just not worth the effort to force a couple of malcontents to stop leeching off our service.

      You support Slashdot by writing comments, since that's the real content, not some unedited/badly edited regurgitated "news" the monkeys put up.

      I support Slashdot by writing comments to articles that I find interesting that are sometimes moderated well and encourage more people to visit the site and participate.

      Of those extra people, some small percentage of them might click on ads, increasing revenue. That is why they support valuable contributors by letting them opt out of ads - because it means they're more likely to come back, make useful contributions, and thus drive more ad impressions.

    26. Re:anyone who says blocking ads is stealing... by trawg · · Score: 1

      In your case (and for the most part, everyone else), you host advertisements to support the service offered by you. From reading the comments, you only receive payment from the advertising companies *if* I click on an advertisement? Additionally, you say that as part of the unwritten contract of me using your service, I accept to be exposed to advertisements?

      Actually with our core agency we get paid just from the exposure, not from the click. It is different to the Google model.

      (However, from some basic testing, the net result is the same - if we switched to Google only advertising, the click rate is high enough that with our traffic we'd make about the same amount of money. I guess smart marketers have figured out all the maths and money behind how this works....?)

  24. TOASTY by Anonymous Coward · · Score: 4, Insightful

    When Flash, and flash based advertisements, stop turning my MBP into a toaster. i'll turn off AdBlock.

    The End.

    1. Re:TOASTY by Anonymous Coward · · Score: 0

      Try using a computer instead of a black-box consumer electronics toy.

    2. Re:TOASTY by Anonymous Coward · · Score: 0

      Man Bear Pig knows how to make toast?

  25. There must be better solutions. by Anonymous Coward · · Score: 0

    Something a lot of webcomic sites have been doing recently is making plush toys of their characters, print-quality books, etc and merchandising them. This seems like a much more direct and less intrusive way of gaining revenue. That being said, such a system may not be able to be implemented in all cases... or can it...?

    In regard to the advertisements themselves, I don't mind small text ads that DON'T track my browsing habits. They're easy to ignore that way. In practice, I block everything.

    1. Re:There must be better solutions. by geminidomino · · Score: 1

      In regard to the advertisements themselves, I don't mind small text ads that DON'T track my browsing habits. They're easy to ignore that way. In practice, I block everything.

      Pretty much this. I don't even mind small graphics, if they're hosted locally (on the website, not on 127.0.0.1). But no, that's not good enough for the advertising pricks. They want to build "behavior profiles" with web bugs, javascript trackers, and all sorts of other nasty little tricks.

      Now they can profile me turning on Adblock, Noscript, and Ghostery.

  26. Fuck them. by Anonymous Coward · · Score: 0

    So many sites have made themselves unreadable on mobile devices because there still isn't a reliable way to block ads, without completely disabling Javascript. Annoying pop-overs which disable the full page and have a 10x10 pixel close button, "Download The App Now!" or "Continue to the Main Page." It's just a matter of time before these ads are rendered useless. Ad-blockers were in response to intrusive advertising, and the subtle, clever ads suffered; there was no need for them when ads were not talking and jumping out of the page.

  27. What's the problem by Anonymous Coward · · Score: 0

    If you're not going to click on it anyway, go ahead and block it. Personally, I just don't run Adobe Flash at all. That solves the majority of issues. I don't care about the other banner ads.

  28. Block'm by VonSkippy · · Score: 2

    Until the site owners stop pimping out their sites to any and all ad engines, I'll use Adblock, NoScript, Flashblock, and anything else I deem necessary to prevent my systems from being targeted by Malware.

    If site owners would run their own tested and approved ad's, I'd have zero problem with that, but since they don't have a clue what crap is being passed out by their site, I have no moral problem blocking them all.

  29. Don't block by Dan541 · · Score: 4, Interesting

    I've never blocks ads. However I do block scripts and trackers, which as a consequence blocks a lot of ads anyway.

    I don't see why I should open a security vulnerability (client side scripting) just to read a webpage. However I don't have a problem with ads that aren't malicious but those seem to be getting fewer and fewer.

    --
    An SQL query goes to a bar, walks up to a table and asks, "Mind if I join you?"
    1. Re:Don't block by Anonymous Coward · · Score: 0

      I doubt there will ever be this 'unblockable advertising' that you speak of.

      It will just be a constant arms race, until either legislation happens or all sites switch to paywalls.

    2. Re:Don't block by Anonymous Coward · · Score: 0

      You REALLY think that blocking is productive? Give it a few years, if blocking becomes more widespread, you'll see more and more unblockable advertising. Eventually, all advertising will be ridiculous and intrusive (think television commercials) and the entire internet will be worse off for it.

      I can deal with a few text ads today if it means avoiding that future.

      Huh? It wasn't because of people blocking them that TV ads became the way they are now...

  30. Why bother? by countach · · Score: 2

    Why bother blocking ads, or making their targeting any worse than necessary? Is your self-will so weak? I very rarely am influenced by or click on ads. But if I have to see ads, I'd rather they be well targeted to my interests. And the ads are not particularly bothersome. What is the big deal really?

    1. Re:Why bother? by fustakrakich · · Score: 1

      What is the big deal really?

      They clog the internet and mess up our bandwidth, slowing down my torrents.

      --
      “He’s not deformed, he’s just drunk!”
    2. Re:Why bother? by Anonymous Coward · · Score: 2, Insightful

      The ads are most certainly bothersome. They animate and distract from the page content. Or they auto play a video with sound. Or like one Yahoo Toyota ad where a car animated back and forth across the page. Or another Yahoo BMW ad that distorted the entire page for a second. Dialup internet is totally unusable because of the ads and scripts but if they are blocked, the text of the page still loads.

      Who says the advertiser has a right to demand my attention? Who says the advertiser gets to target me? Just block the ads and be done with the bothersome advertiser.

    3. Re:Why bother? by Anonymous Coward · · Score: 0

      I assume you are trolling, but in-case you aren't, just try researching the latest cellphones with ad-block turned off.... content takes minutes rather than seconds to load (on a 90Mbps connection), the browser locks up often, and when you actually try to read the content, ads move across the screen obstructing your view; all this is enough without the malware threat to make me go back to blocking ads.

    4. Re:Why bother? by Anonymous Coward · · Score: 0

      I remember the Internet when no ads existed except for what the owner of the website presented about their own products (even then that was a stretch). That's the way it should be. Call me old school, but I'd rather not have to deal with the in-your-face advertisements most don't click on, the advertisements trying to trick you into thinking it's legitimate, the advertisements that are actually malware ridden, etc.

      The Internet wasn't built as an advertisement model like you see nowadays. It was built to share information. And people were EXCITED to share that information with others without a cost. That's the way the Internet should be, an information highway.

    5. Re:Why bother? by Anonymous Coward · · Score: 0

      They refused to pay the bills I've sent them.

      Any sort of advertising rendered in my home is subject to a 100 dollar processing fee per impression.
      Its a free market, if they don't like my price they can do business with somebody else.

    6. Re:Why bother? by Anonymous Coward · · Score: 0

      Why bother blocking ads, or making their targeting any worse than necessary?

      "Their" targeting doesn't get any worse because I don't make any requests to their webserver. And while ads could be embeded in the website itself, it's impossible for the advertiser to ensure all clicks are legit, so I'm not too worried at this time.

      Is your self-will so weak?

      Not weak enough to resort to ad hominem.

      I very rarely am influenced by or click on ads. But if I have to see ads, I'd rather they be well targeted to my interests.

      YMMV, but I for one am sick of fake penis enlargement treatment ads. It doesn't sit well with grandma when she wants to check her mail from my PC.

      And the ads are not particularly bothersome. What is the big deal really?

      Well, they ARE bothersome. Also, privacy.

    7. Re:Why bother? by Anonymous Coward · · Score: 0

      But you DON'T have to see ads. The question shouldn't be why we don't want to see them, but why you do?

    8. Re:Why bother? by Anonymous Coward · · Score: 0

      Why bother blocking ads, or making their targeting any worse than necessary?

      Well, go to http://ninjakiwi.com/Games/Tower-Defense/Bloons-Tower-Defense-5.html and click on the Play Now button (if they show you the BTD5 Deluxe ad, you can turn it off by clicking the X in the upper right corner). See how the screen around the game turns black? They block their own ads! Why? Because their ads were causing the game to crash. Me, I don't find rich media ads valuable enough to risk crashing the browser.

      Is your self-will so weak? I very rarely am influenced by or click on ads.

      Why not block them and save some bandwidth then? If advertisements are wasted on you, you'd be doing the advertiser a favor.

      But if I have to see ads, I'd rather they be well targeted to my interests.

      I agree with this myself. The people who disagree tend to do so based on privacy grounds. Me, I'd much rather advertisements focused on showing me naked supermodels engaged in lesbian play. Of course, there may be times when that is inappropriate.

      And the ads are not particularly bothersome. What is the big deal really?

      Perhaps you are simply less bothered than me or just lucky in your advertisements. Some examples of advertisements that I've seen:

      1. A picture covers the entire page, blocking the content.
      2. A video starts blaring audio at me.
      3. An animation of a shapely girl's torso turning into a fat girl's torso.
      4. The top of a bald man's head.

      Advertisements seem to increasingly follow the stricture that if they can become 100% more annoying that they will be 10% more effective. Wouldn't we be better off if advertisements were a quarter of the annoyance and only 80% as effective?

  31. not a question by bcrowell · · Score: 5, Insightful

    (a) This is posted to Ask Slashdot, but it's not really a question, it's a plug for the author's answer.

    (b) The slashdot summary is incoherent.

    (c) TFA consists of an incoherent intro followed by a description of what the author does. To save you the trouble of wading through the incomprehensible text, here's what he does: "#1 -- Disable third-party cookies [...] #2 -- Use Ghostery to block everything indiscriminately, but whitelist the sites I support."

    A typical piece of bizarre reasoning, incoherently expressed, from TFA:

    I want to reinforce myself with content that makes me a better person. If an advertiser uses a technology of behaviour on this type of content, I agree.

    This whole thing about the morally correct response to internet advertising has been rehashed over and over on slashdot. Over and over, people have made the same point: internet ads wouldn't be objectionable if they were like ads in a newspaper or magazine, but because they aren't like that, any user with enough know-how is going to block them. I'm sorry, but I just can't read an article while an animated monkey is jumping up and down next to it on the screen.

    Text-oriented sites like slashdot are relatively cheap to run, on a per-user basis, so as long as some percentage of their users don't use ad blockers, these sites are viable.

    I asked someone I know, who works in online advertising, whether ad blocking is an issue for her company. I told her I never saw ads on the internet and was surprised that anyone was ... well, dumb enough ... to fail to install ad blocking software. Her response: "Do you use Hulu?"

    1. Re:not a question by quantaman · · Score: 1

      Over and over, people have made the same point: internet ads wouldn't be objectionable if they were like ads in a newspaper or magazine, but because they aren't like that, any user with enough know-how is going to block them. I'm sorry, but I just can't read an article while an animated monkey is jumping up and down next to it on the screen.

      Text-oriented sites like slashdot are relatively cheap to run, on a per-user basis, so as long as some percentage of their users don't use ad blockers, these sites are viable.

      I asked someone I know, who works in online advertising, whether ad blocking is an issue for her company. I told her I never saw ads on the internet and was surprised that anyone was ... well, dumb enough ... to fail to install ad blocking software. Her response: "Do you use Hulu?"

      Not necessarily. In generally I don't find ads, or the implied contract that I should view the website ads along with the content, particularly offensive, thus I've never used ad-block. In the case of sites where the ads are annoying enough I generally leave the site and don't come back, this is one of the behaviours that keeps webmasters in check.

      --
      I stole this Sig
    2. Re:not a question by Anonymous Coward · · Score: 0

      Hulu ads are blockable and I have been blocking them off and on since they introduced ads. I used to watch the status bar to see which URLs were being requested and block them in the hosts file. Now AdBlock Plus blocks them.

      Hulu is clever about it though, if they detect that the ads are being blocked, they show a black screen and increase the time of your commercial break to 60 seconds per commercial (which would have been shown -- usually 2 or 3 slots) instead of 30.

    3. Re:not a question by Ken+D · · Score: 1

      When I do use Hulu, I get a screen that says "Sorry, we're unable to load a message from our sponsors."

      Which is much better than the experience I had the other day on ADC (I think?) where I was tormented with 4 sets of 3 back-to-back copies of Microsoft's PC + Xbox360 back to school ad.

    4. Re:not a question by Hatta · · Score: 1

      internet ads wouldn't be objectionable if they were like ads in a newspaper or magazine

      All advertising is objectionable. Newspaper, magazine, radio, tv, billboards, banners on the sides of busses, benches, garbage cans, all of it. The only thing that distinguishes internet ads is the technical ability to block them. I'd block every ad in the world if I had the ability.

      --
      Give me Classic Slashdot or give me death!
    5. Re:not a question by Anonymous Coward · · Score: 0

      "Unable to be understood" and "unable to understand" aren't the same thing.

      A futuristic technology of behaviour (Walden Two) is run by benevolent operators (Google) in order to improve society. The participant (Author) is aware that this is out of their control but agrees it's for the greater good so doesn't revolt. (Beyond Freedom And Dignity) It's not difficult to understand the concept if you know the source material.

      A plug for the author's answer, maybe, but the real reason this story was run was most likely to profile Slashdot users and gauge sentiment about their own revenue source, a feedback mechanism to be used to tailor their own ads, eg behaviour modification.

    6. Re:not a question by melikamp · · Score: 1

      When computers have brain interfaces that produce vision overlays, the software will detect all real-world ads and replace them with calendar reminders :)

    7. Re:not a question by Anonymous Coward · · Score: 0

      I also thought one was stuck with the video ads with Hulu. Here's an amazing secret: you're not. Just wait and the show will still start.

  32. The birds and the bees by russotto · · Score: 4, Interesting

    Imagine you are a bee, or a hummingbird. There are all these delicious flower full of yummy nectar... but around them is this icky, nasty, yellow pollen. The flower needs the pollen to be carried around to propagate the species... but you still don't want to get plant jism all over yourself. So you develop strategies to get the nectar without getting pollen on you. The plant, in turn develops strategies to get more pollen on you while not wasting as much precious nectar. No morality about it, it's just nature.

    (For the slow: the user is the bird or bee, the flower is the content provider, the nectar is the content, and the pollen is the advertisement.)

    1. Re:The birds and the bees by Alter_3d · · Score: 5, Funny

      (For the slow: the user is the bird or bee, the flower is the content provider, the nectar is the content, and the pollen is the advertisement.)

      I dont get it. Which one is the car?

    2. Re:The birds and the bees by Anonymous Coward · · Score: 0

      Wtf are you talking about?

      Bee's eat both nectar and pollen.

      http://en.wikipedia.org/wiki/Bee

      I'm unsure whether bee's dislike pollen because it weighs them down for flight resulting in the need to constantly clean themselves, but I'm sure /.'ers dislike useless advertisement just as much because it interferes with what is really important to them.

    3. Re:The birds and the bees by Anonymous Coward · · Score: 0

      The "b" stands for BMW, idiot.

    4. Re:The birds and the bees by Anonymous Coward · · Score: 0

      For the majority: that was a crap analogy. Just ignore it.

    5. Re:The birds and the bees by Anonymous Coward · · Score: 0

      No.

      The user is the bee (well just limit to insects), the flower is the content provider, the nectar AND pollen are content - pollen is a source of carbs, protein, vitamins and minerals for bees. Pollen collection isn't just an accident. Bees actively collect both for food. Google is like the bee flying around for trusted flowers returning the results to the hive. The site's presence on Google is like the smell of the flower - the advertisement of the content of the site not a third party's content or product is what the bee is after. The first bee does the Google search and tells the other bees about the flowers they found good and bad. The other bees visit flowers that got good results. The other bees trust what their bee friends say over their own Google searches - why bother searching yourself when your bee friend just told you about a goldmine?

      http://en.wikipedia.org/wiki/Honey_bee#Pollen

      The advertisement (the smell of the nectar and the flower - the promise of content) is usually harmless. Sometimes, however, the flower that looks and smells nice but turns out to be a pitcher plant or venus flytrap. It's too late when the drive by download gives you a fake antivirus infection or conscripts the users attention or poisons the users (slows the computer to a crawl). Only predatory plants have incentive to harm the bees. They don't usually grow where flowering plants grow. They only survive where the bee has few options.

      http://en.wikipedia.org/wiki/Pitcher_plant

      If you were a user (bee) why would you not filter out the most likely danger areas if you had the choice? Evolution has done and keeps doing just that. On the internet, evolution just happens much faster. The bee doesn't care about the flower directly - it just wants the nectar and the pollen. It's not visiting pitcher plants because it's mean - it's just not advantageous to do so for the bee and it doesn't want to die so the pitcher plant can live nor does it have an obligation to do so. As a result, pitcher plants and venus flytraps don't eat all that well - the bees that get killed don't go home to tell the others they should visit. Users don't fail to get notice of a "whitelisted flower garden" so to speak like a bee would but we get similar results when we get updated blacklists, av definitions and filter rules.

    6. Re:The birds and the bees by wvmarle · · Score: 1

      Bad analogy: bees collect pollen, too.

  33. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    It's not stealing. It's not a crime. But it is childish and hypocritical.

    Is using Tivo to skip ads 'childish and hypocritical'?

    Yet most DVR users do it when surveyed.

  34. Don't be so sure by viperidaenz · · Score: 1

    Being an ad-blocker is just one more behavior someone is collecting about you. It makes you more uniquely identifiable Check for yourself here

  35. Does whitelisting help the sites? by Mandrel · · Score: 1

    Basically, I Adblock everything, but whitelist the sites I support.

    Does the article submitter find these ads on whitelisted sites useful? Unless they're influencing his/her purchases, the sites in question won't benefit in the long run because both click and display pay rates have to eventually reflect this influence.

    Sure ads can make you aware of things, but their sine qua non is to not tell the whole truth. There will always be a big supply of advertising because it's lucrative to spin, the problem is the demand for it is whittling away as advertisers and publishers go overboard, and because the Net has added better ways to research and learn about products.

    I think advertising is still needed to allow businesses to get their message out when there isn't sufficient independent help available at an acceptable price. But advertising that interrupts media is among the worst types, just behind telemarketing and door-to-door.

  36. Meh by Anonymous Coward · · Score: 0

    Even if I for some random reason choose to turn adblock off. If a site is paid by click, they won't get any money out of me. Even if for some ungodly reason it looks interesting, I won't click the add out of spite because I'm so sick of being forced to look at them if I don't turn adblock on.

    I can't imagine any adds being paid just for views (because the owners are usually cheapskates) unless they're irritating intermission adds, in which case I'll just never go to that website again.

    1. Re:Meh by Ash-Fox · · Score: 1

      Lots of websites use project wonderful actually... So you're wrong about the pay per view.

      --
      Change is certain; progress is not obligatory.
    2. Re:meh by Anonymous Coward · · Score: 0

      Why the fuck is this worthless comment modded insightful?

      You must be a president of some nation if your time is so fucking valuable that you can't risk spending a spare second on anything that isn't a matter of national security. You may not give a shit about something such as ad blocking but pushing your indifference about it on everyone to the point you imply that we are all wasting our time on it is beyond offensive which is why I'm enraged to see this garbage comment modded up so much. You even went as far as accusing all of us of having something wrong with us for caring about such a thing as this to begin with.

      Guess what, there are things I do and care about that go beyond the critical needs of life to survive, and it's not considered a waste of time. This issue is not mere personal preference. Did you even read anything else anyone has said on this topic? There are convenience and usability gains by blocking ads. Less bandwidth is used, less processing power is used, pages load faster. It's easier to read text on pages without annoyances. Potential browser crashes can be avoided by never loading some scripts or embeds in the first place. My personal favorite reason to block ads on top of everything is security. Am I the only one that remembers that article one or two years ago from Germany where a site was giving users malware because the ad server got infected? So not only is blocking ads a way to make browsing smoother and quicker, but literally safer as well. There was even another Slashdot article where an IT admin pushed AdBlock onto all machines on the network for the security reasons I just mentioned. Need I bother to mention the potential privacy concerns as well?

      This is not like newspaper advertising which cannot harm you. Online advertising has become so perverse there is now a risk to your machine to load this crap.

      I'm surprised you even bothered to post your comment in the first place, I figured you'd be too goddamn busy spending your precious time doing your incredibly important things to walk away for the 20 seconds it probably took you to come here and tell us all how fucking important you are and how stupid the rest of us are to care about such petty things.

      Fuck you and your precious time.

  37. AdBlock is great -- but what about iPad apps? by Anonymous Coward · · Score: 0

    So many apps are ad-supported, plus many people are stuck using browsers without AdBlock-like extensions. Pretty sure Apple would not allow anything in their market that would threated most app developers business model.

    1. Re:AdBlock is great -- but what about iPad apps? by grub · · Score: 1

      There are browsers on Apple's AppStore that block ads. I use Atomic Web Browser on my iPhone and iPad. It has built in, configurable ad blocking.

      --
      Trolling is a art,
  38. You really think you're that important? by dalias · · Score: 1

    Your individual decision to adblock or not makes no financial consequence for sites you like. Only the prevailing collective behavior affects their bottom line. Simply keep up the adblock and send them a donation if you want to do something much easier and less-costly to yourself (in terms of time and effort and privacy) than trying to support their ads. As for the perspective of sites, those whose users are savvy enough that a significant portion use adblock should take concrete steps to make it easy and safe for their users to whitelist them, or offer other easy ways to support them (like donations, premium/supporter accounts, merch stores, etc.).

  39. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    Hypocritical? I don't think that word means what you think it means.

  40. meh by LodCrappo · · Score: 3, Insightful

    I care about my time far too much to spend much effort on such trivial matters.

    If spending time thinking about/taking steps to categorize and block sites brings you some pleasure in itself, fine.
    Otherwise the fact that you seem to have nothing more important to worry about may be a problem needing more urgent attention.

    --
    -Lod
  41. I don't block unless it is bad by locopuyo · · Score: 1

    I'm a website owner and I don't block ads unless they are annoying.

    Even if you don't click the ads you are still giving the ads views which even on systems that say they are "pay per click ads" actually matter to the advertisers and will end up increasing revenue for the site indirectly.

    So I never block ads unless they are annoying. If it has sound without me clicking on it I block it, if it has stuff pop-up by me hovering over it I block it, if it flashes like crazy I will block it. I either block it or just leave the site. A site that has bad advertisements typically has bad content.

    1. Re:I don't block unless it is bad by Anonymous Coward · · Score: 0

      I block all ads. Somehow, someone forgot what a single source text ad was. Ads these days have large graphics, animations, scripts, virtually clicking through one ad server to retrieve the ad from another ad server, intersitial ads. I block them all.

  42. No more compromise by Anonymous Coward · · Score: 0

    Marketers, you had your chance over and over again to behave, for more than a decade, game over. I'll block what can be blocked, i don't give a rats ass if yet another google bombing, popup opening, fullscreen flash banner pooping page is dying, no good riddance, JUST F****** DIE.

  43. Ads really are evil. by Anonymous Coward · · Score: 0

    Ads in all forms serve no productive purpose whatsoever in society and the world would be better off without it.

  44. The Best Advertising... by garett_spencley · · Score: 5, Interesting

    ... is advertising that doesn't come across as advertising.

    People who say they loathe advertising in any form actually just loathe the bad advertising; the advertising that detracts from what you're trying to do and immediately screams "this is an advertisement, I'm here to interrupt you in some way in the hope that somehow it will get you to buy something even though I've pissed you off."

    A few years ago I received an unepxected phone call on my wife's cellphone from a company offering a CDN service. At first I was really pissed off that this company had reached me in such an inappropriate manner ... but the guy on the other end didn't try to sell me anything and the conversation was unlike any telemarketing call that I had ever received. It was personal and appealed to my geeky curiosity (CDNs were very new at the time, the only companies that were using them were heavy traffic movers like Yahoo, so I wanted to know how it worked), it was offering me a solution to a problem I had at the time and the conversation was very informal. Within a minute or two I was actually asking him questions, and that's how it works. And to top it off when I told the guy I wasn't going to buy from him he chuckled and said "I'm not trying to sign you up today, don't worry." It kept me on the phone. I didn't buy but I was impressed enough that if I had chosen to purchase a CDN service within the next little while I probably would have given them a second look.

    I still don't like people phoning me, and I think there are far better ways to reach out to people, but everything that transpired within that phone call was an example of marketing done in the right direction.

    I'm self-employed, running a high-traffic web-site that generates money via ad revenue for 11 years now, and the people who visit my web-site have no idea that the entire site is one giant advertisement; in fact, people have complimented and praised me for not having any ads on the site. And yet when fellow webmasters in the same industry as myself share their sales and conversion stats I always get a big smile on my face. Their sites are crawling with blatant advertisements and they need 2 to 5 times the traffic to generate the same revenue. I've never understood how pissing off your customers can be regarded as any form of business model.

    I think the best well-known type of advertisement that's going in the right direction is product placement. It can be done poorly, yes and I know I am about to get a bunch of replies from people telling me that they always notice it and it ruins the program etc. But it *CAN* be done in a subtle way that blends with the program and does not detract, to the point where the viewer does not notice or care.

    But I think the real way to do "advertising" is provide a value to the viewer as the advertisement itself. Imagine an hour long infomercial on television that was entertaining and/or informative enough to get you to watch it for it's own sake, with no intention of buying anything. Remember that "punch the monkey" ad that was on every single web-site a decade ago ? Imagine if that had actually been a real game that you could play. No pushy-ness what-ever. Not shoved in your face and not done as a banner / flash ad. Instead, something people genuinely wanted to play, with an entertaining sales pitch as part of it. Good advertising can be done, and occasionally is. We just don't notice because we're too distracted and pissed off at the "BOO!!! HAHAH! THIS IS ADVERTISEMENT! YOU WILL BUY NOW LOLZ!"

    I've practiced "magic"/illusion-performance as a hobby for a few years and in reading/studying I've learned that corporations will often hire magicians at trade-shows to pitch new products to retailers. Some of the better magicians have crafted entire 20-minute magic routines around the product they're hired to pitch. It's entertainment and people want to watch it for that purpose alone, but it's also an advertisement.

    1. Re:The Best Advertising... by Anonymous Coward · · Score: 1

      Illusions, or tricks?

    2. Re:The Best Advertising... by Anonymous Coward · · Score: 0

      but everything that transpired within that phone call was an example of marketing done in the right direction.

      Except they stole your time and attention with no recourse. They probably rang at meal time too.

      But I think the real way to do "advertising" is provide a value to the viewer as the advertisement itself.

      You're paying for that "value" in the increased price of the product to pay for the ad. I will agree they are providing some value and so are less bad than other forms of unsolicited advertising however in general the cost/benefit of unsolicited advertising to the mark isn't even remotely justifiable.

    3. Re:The Best Advertising... by Mandrel · · Score: 2

      I think the best well-known type of advertisement that's going in the right direction is product placement. It can be done poorly, yes and I know I am about to get a bunch of replies from people telling me that they always notice it and it ruins the program etc. But it *CAN* be done in a subtle way that blends with the program and does not detract, to the point where the viewer does not notice or care.

      What sort of disclosure do you display on this sponsored content? Are users clearly informed they're ads? This suggests not:

      ...the people who visit my web-site have no idea that the entire site is one giant advertisement; in fact, people have complimented and praised me for not having any ads on the site.

      As long as I'm told that certain content has an agenda, I agree that a coherent article or whitepaper is a much better ad than a banner.

      The problem is that if I know it's an ad, I may as well read it on the company's own website, which I can be made aware of through a search engine ad or organic result (which requires me to be actively looking, and only search engines get paid), or through an ad on a site like your own (which I'm likely to block because they intrude and don't give me the full picture, only information from those who choose to advertise). Much better would be if I could learn about things through unbiased content written by you and your users, and you get paid through affiliate-like mechanisms.

    4. Re:The Best Advertising... by garett_spencley · · Score: 1

      Except they stole your time and attention with no recourse. They probably rang at meal time too.

      To an extent, I agree. I hate receiving unsolicited phone calls and I did point that out. I would much rather that I had sought them out as opposed to the other way around. But I guess the reason they won me over was a) they did offer a solution a problem I had at the time, and it was a solution I would not have thought to research on my own and b) it turned out to be an enjoyable conversation. I could have hung up at any time without feeling any guilt nor any obligation to be "polite" (I'm not a very polite person, especially to telemarketers) but I chose not to. So it didn't feel like they "stole my time" at all.

      You're paying for that "value" in the increased price of the product to pay for the ad.

      Not necessarily. If the company makes up for the cost of the marketing campaign in sales generated by the campaign, the costs do not have to be passed on to the consumer. And the entire point of the marketing campaign is to increase sales. So there's no reason to increase the prices, especially when companies are competing on prices as well as other factors.

      This actually reminds me of another marketing tactic famously employed. When Microsoft released the X-Box they sold it at a loss expecting to make up for it in game sales. That's not an example of advertising but it is an example of a marketing strategy that may tempt you to say "people paid for the X-Box in part by the cost of games", but if they sold more games at the same price than they would have without taking a loss then the price was not necessarily passed back to consumers. I don't think any customers would have felt ripped off by paying less for an X-Box and then buying more games because they wanted to and were satisfied with their product (I'm not saying that's what actually happened, just that that was the intended outcome and was therefore a good idea IMO).

    5. Re:The Best Advertising... by garett_spencley · · Score: 2

      What sort of disclosure do you display on this sponsored content? Are users clearly informed they're ads? This suggests not:

      I was intentionally vague, because I'm not here to pitch my web-site or talk about what I do etc. But you did hit on something:

      Much better would be if I could learn about things through unbiased content written by you and your users, and you get paid through affiliate-like mechanisms.

      That's a pretty accurate description of what I do. I don't work for anyone or promote one given company. The ads that people are there to see is the content of the site, and it is a subset of what it's trying to sell. But you can't get it on the "manufacturer's" web-site without paying for it. My site provides free samples. Think of people who might go to Costco on Friday just for the samples, and if they really like something in particular they might buy it. The only difference is, people usually don't perceive the content on my site to be an advertisement, and I'm in the very fortunate position where 99.99% of my competitors shove blatant ads and pop-ups down their surfer's throats. People tell me they come to my site because there are no ads.

    6. Re:The Best Advertising... by kevinatilusa · · Score: 1

      For me its just the opposite. An advertisement is an attempt to get me to trust the advertiser's word on their product. If they want to convince me, the way to start is by being honest about what they're doing and not try and disguise it as something else.

    7. Re:The Best Advertising... by garett_spencley · · Score: 1

      For me its just the opposite. An advertisement is an attempt to get me to trust the advertiser's word on their product. If they want to convince me, the way to start is by being honest about what they're doing and not try and disguise it as something else.

      Why did you interpret my thoughts as endorsing any sort of dishonesty ?

      While trust is certainly a factor, I would go even further and say that "marketing" (which is a much wider field than "advertising") serves the purpose of informing people about a solution to a problem.

      You're very set in this idea that "an ad is an ad is an ad." I don't think that making an "ad" that is entertaining and offers some sort of value in and of itself has to wear a disguise in any way what-so-ever. You can inform people quite honestly about a product and do so in a way that gets people to care. You don't have to mislead them to be entertaining or informative.

      I suppose that product placement could be viewed as "an ad in disguise" but it doesn't have to be. I have no shame in admitting that I would love to drive an Audi because that's what James Bond drives. If they're shit vehicles then it hurts the Bond franchise and people will start to think of that as blatant and crummy product placement. But they've got a reputation for being luxury vehicles that I think is hard earned. If I did have the money to buy one I'd do more research to make sure my impressions are accurate, the real point is that I wouldn't even bother if Bond didn't drive one.

    8. Re:The Best Advertising... by EnsilZah · · Score: 1

      All content has an agenda.

    9. Re:The Best Advertising... by humanrev · · Score: 1

      "BOO!!! HAHAH! THIS IS ADVERTISEMENT! YOU WILL BUY NOW LOLZ!"

      To be fair, if I actually saw an advertisement which literally said (or had someone saying) "YOU WILL BUY NOW LOLZ!" I'd probably become intrigued enough to give the ad further attention.

      --
      Most people on Slashdot are fucking idiots.
    10. Re:The Best Advertising... by Mandrel · · Score: 1

      That's a pretty accurate description of what I do. I don't work for anyone or promote one given company. The ads that people are there to see is the content of the site, and it is a subset of what it's trying to sell. But you can't get it on the "manufacturer's" web-site without paying for it. My site provides free samples. Think of people who might go to Costco on Friday just for the samples, and if they really like something in particular they might buy it. The only difference is, people usually don't perceive the content on my site to be an advertisement, and I'm in the very fortunate position where 99.99% of my competitors shove blatant ads and pop-ups down their surfer's throats. People tell me they come to my site because there are no ads.

      I don't fully understand how your site works and earns income, but, as long as people aren't being deceived, helpful content and services over straight ads is definitely the wave of the future.

    11. Re:The Best Advertising... by Mandrel · · Score: 1

      All content has an agenda.

      True. But a benign agenda is to earn a living by telling as close as possible to the whole truth.

      The best way to guarantee someone is working in your interests is to pay them the full cost of their work for you. But because people are willing to compromise on this price, they also must compromise on the truth. Ads in media are an extreme end of this tradeoff: free content surrounded by annoying lies. But there are alternatives in the middle.

    12. Re:The Best Advertising... by froggymana · · Score: 1

      Alright, you've got me. What's your site?

      --
      "To prevent this day from getting any worse, I'll just read ERROR as GOOD THING" 1GJU8xLuDKDxEs4KLf8fAGyptoDsqvEsBT
    13. Re:The Best Advertising... by Anonymous Coward · · Score: 0

      It's pretty clear he runs a porn site. He all but spelled it out for you.

    14. Re:The Best Advertising... by EnsilZah · · Score: 1

      Paying the full cost of their work doesn't guarantee working in your interest, it could also be construed as 'Hey, here's someone willing to pay me, I bet I could get him to pay me some more'.

      But the main thing I think would be reputation and prior experience.
      And ad might inform me that a new product exists but I wouldn't buy it based on the ad.
      I might buy it based on prior experience with other products from the same company.
      I might buy it based on a review from a site that over time has gained my trust or based on an aggregate of different reviews.
      If I had to consider agendas like which articles were written or funded by the advertiser I don't know I'd trust the source in the first place.

    15. Re:The Best Advertising... by u64 · · Score: 1

      Seems disclosure is dead. Lots of sites are near-100% ads, microsoft.com apple.com and so on only exists to promote their junk.

      Or is the .com the disclosure?

  45. Don't block by Anonymous Coward · · Score: 0

    You REALLY think that blocking is productive? Give it a few years, if blocking becomes more widespread, you'll see more and more unblockable advertising. Eventually, all advertising will be ridiculous and intrusive (think television commercials) and the entire internet will be worse off for it.

    I can deal with a few text ads today if it means avoiding that future.

  46. Irrelevent by pavon · · Score: 1

    Nearly all advertizements pay per impression (view) not per click these days. Ads primarily exist to leave an impression, not to get an immediate response. That is why passive advertizements existed long before there was a way to interact with them like you can on the internet.

    So by not loading ads you are decreasing the site's revenue regardless of whether you would have clicked them or not.

    1. Re:Irrelevent by Anonymous Coward · · Score: 0

      Then why make them clickable?

    2. Re:Irrelevent by Anonymous Coward · · Score: 0

      Should I block you (wall you out of the garden) if you wall me out of the micropayment service? Please, propose a better model for you to pay me, when my content is worth you looking at once a week, but not worth you trusting me with your credit card. I'm perfectly aware that my content is worth $0.02 to you. I'm willing to give it to you if you pay me for it, but really, do you think that's worth a subscription service? The AdBlock for everyone model is no less a walled garden than the iMonopoly. It's just that a few rich people get to plant gardens vice one.

    3. Re:Irrelevent by JohnSearle · · Score: 3, Interesting

      If this is the case, then adblock just needs the option to download the content for the ad, but not display it. The websites get the cash, and the advertisers aren't aware that their content never actually reached the public.

    4. Re:Irrelevent by Anonymous Coward · · Score: 0

      If this is true, we need something like AdSandbox. Load everything AdBlock catches (or some subset) into a hidden container (which doesn't execute binary downloads, display anything onscreen, etc), then unload it some random number of seconds (plausible viewing time) later. Evil advertisers have to pay the site, which you're now supporting at the cost of ad bandwidth and download time, and some temporary memory usage.

    5. Re:Irrelevent by Anonymous Coward · · Score: 0

      Well why can't I have an option on adblock to load ads into the browser cache, so the site owner gets paid?

    6. Re:Irrelevent by TCM · · Score: 1

      Nearly all advertizements pay per impression (view) not per click these days.

      See, that's the part I can't stand at all: scumbags trying to mess with people's brains.

      We had informative ads once, where a honest producer quickly introduced his quality product and you made the decision to try it or not. These days, we have slimy weasels trying to manipulate our feelings, "generating desire" and whatnot for whatever shitty product they're trying to hawk.

      All advertisers need to be shot. They're among the most dishonest and despicable people on earth, right after lawyers.

      --
      Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
  47. Re:Blocking ads is hypocritical by NoMaster · · Score: 1, Troll

    It means you want to provide something for nothing. You want to run a website that costs money to operate, but you do not want to pay for it.

    It's not stealing. It's not a crime. But it is childish and hypocritical.

    "But I want them to see my content." waa, waa. The grown up, principled thing to do would be to stop expecting people to pay for your wants.

    That's okay though. Everybody wants someone else to pay. But the old "I can't afford it" or "I'm providing a benefit, I shouldn't have to pay" or "my content is important, and a little ad or 2 saves having to restrict it to people who will pay me directly" is just unprincipled crap. Just admit you want to don't want to pay for your actions rather than coming up with ridiculous rationalizations.

    --
    What part of "a well regulated militia" do you not understand?
  48. Who cares? by Anonymous Coward · · Score: 0

    Title says it all. Why are you so opposed to viewing ads?

    1. Re:Who cares? by Anonymous Coward · · Score: 0

      To elaborate, people try to get their products out there. I don't see how that's a bad thing. Some sites will try to show you products you're more likely to be interested in. That sounds like... a good thing. I think people just dislike ads because they feel they're "smarter than them" and somehow connect that with purposely not viewing ads because it makes them feel smart.

  49. I have no use for ads by tftp · · Score: 1

    I never look at ads even when for some reason I'm using IE on someone else's computer. At home I run every ad blocker known to man.

    So why wouldn't it be morally honest to block the ads because I refuse to look at them? Why should the advertiser be wrongly charged for an ad that nobody consumed?

  50. It's just too much work for me to care by Anonymous Coward · · Score: 0

    Basically, I Adblock everything, but whitelist the sites I support. Is this too much?

    That's too much work for me. I just AdBlock everything.

    For me, the bad behavior of some has spoiled it for everyone.

    Maybe it's a shame that AdBlock is hurting the "good" advertisers. I don't know. But I'm just unwilling to take the time to figure out the good from the bad.

    If my attitude (multiplied by millions) results in less web content, or lower-quality web content, then so be it. There's already more worthwhile content than I could ever possibly find and use. At even 1% of its current size, the web would still be a paradise of massive content.

    It's a numbers game, and the numbers are far beyond imagination anymore -- for example there are 4 million porn sites now. My mind is so boggled by the magnitude of it all -- I just can't care anymore about sites shutting down due to poor ad revenue.

  51. Web vs. apps by dumky2 · · Score: 2

    Browsers allow you to block ads, because they are so extensible (plugins). But it is interesting to think about Apps.
    It is easy to block ads from a website, but not so from the corresponding app. Apps are a complete bundle of features (some which you may like and some less), but you don't get to pick and choose and tweak as with browser.
    Have you tried blocking ads on the Hulu website? You'll get to wait for about twice as long as if you watched the ad.

    --
    These comments are mine; I do not speak for my employer.
    1. Re:Web vs. apps by tftp · · Score: 1

      Have you tried blocking ads on the Hulu website? You'll get to wait for about twice as long as if you watched the ad.

      I'd block the whole Hulu.com.

    2. Re:Web vs. apps by Anonymous Coward · · Score: 0

      No need. Hulu.com has already blocked itself for me and most of the planet.

  52. And then there's my theory by kilodelta · · Score: 4, Insightful

    That I pay for the bandwidth, so how dare they usurp and use it to serve ads. So I aggressively adblock.

    I've almost got all of hulu's ad servers blotted out. And then for standard web browsing I use AdBlock Plus.

    1. Re:And then there's my theory by trawg · · Score: 1

      But you understand that the site you're visiting also pays for the bandwidth to deliver you the content, right? So,, uh,, how dare you block ads and deny them the revenue they might need to send you the content you so richly deserve.

    2. Re:And then there's my theory by kilodelta · · Score: 1

      My theory also says I will not patronize vendors who get past my adblocks. My connection - I pay for it. They don't. They're parasitic scum if you ask me.

    3. Re:And then there's my theory by trawg · · Score: 1

      You are missing my point, I think. They are also paying for the bytes that stream to you. You are not bearing all the cost of receiving those bytes.

      You might download a web page which has 1MB of content - mostly HTML and images, and then (say) 10% of that might be ad-related stuff.

      You pay your ISP for the ability to do that. They are paying their service provider for the ability to send it to you. That 10% is what subsidises them being able to send you the other 90%.

      If they didn't have ads, they could just as easily say YOU are parasitic scum, because YOU are wasting their bandwidth and costing them money (note: I seem to recall reading here on Slashdot that some US ISPs do actually say this about their customers because they cost them more using services like Hulu).

      In short, it is a two way street. The risk of blocking ads is more sites moving to paywall models. Noone has figured out a good micropayment system and most people don't want to pay to access sites anyway. Unfortunately generally you can't have it both ways.

    4. Re:And then there's my theory by Anonymous Coward · · Score: 0

      Wow, you have serious entitlement issues.

    5. Re:And then there's my theory by martin-boundary · · Score: 1
      What kind of nonsense is that? He pays for the privilege of visiting deliberately freely available content on web sites. The site operators pay for the privilege of deliberately offering freely accessible content from a web server. That's the reality. Anyone can elect not to play. If he doesn't want to pay for websurfing, nobody's putting a gun to his head and forcing him to pay his ISP. If the web server operators can't afford to offer free content, nobody's putting a gun to their heads to do it either.

      The truth is that this attitude of shaming web surfers into not blocking ads is hypocritical: it's a consequence of the fact that the web operators have a private monetary agreement with the advertisers to exploit a third party (the web surfer) who has no actual part in their agreement. There's really no reason at all for web surfers to feel an obligation to look at ads, just as there's no obligation for me to pay for the meal and movie tickets of my neighbours prior to them having sex in their home.

    6. Re:And then there's my theory by Anonymous Coward · · Score: 0

      Of course, the bandwidth theory depends on the assumption that bandwidth is a limited resource. While true, technically, at some point the issue is utterly academic. If you pay per GB, or if your throughput is slow enough that the time constraint becomes an issue, then this is definitely a valid argument. However, at least where I am, most people pay per month, not per GB, and even here in the US, excepting the obnoxiously large flash ads, generally the time required to load an ad is nearly imperceptible.

      (Caveat: slow DNS queries and extra HTTP connections to 3rd party ad servers can cause delays. For my part, I think an easy solution is to include in the HTML standard, or at least some de facto way, to mark things as ads. Thus, the browser could load ads separately, after the page content, and not pass the delay on to the user. Of course, this would also make ad blocking just as trivial, but I think it would reduce the need for it.)

      Before invoking the cost argument, there needs to be some justification that there is a cost.

      I would argue that the real costs of advertising are the CPU cycles and distractions caused by scripting, flash, animations, and other obnoxious attention-grabbing. If the advertisement is slowing down my browser, forcing the use of swap (consuming RAM is not costly, but if the ad is offsetting something to swap, it becomes so.), consuming large amounts of screen space (Vertical ads that squish a website horizontally, for example.) - these are things to be concerned about instead.

    7. Re:And then there's my theory by Kethinov · · Score: 1

      You're not patronizing them to begin with if you're blocking their ads. So from their perspective you're the parasitic scum and you won't be missed.

      --
      You're right, I wouldn't steal a car. But if it were possible, I sure as hell would download one!
    8. Re:And then there's my theory by kilodelta · · Score: 1

      Part of it is that approximately 70% of the ads are irrelevant to me. I don't own a car, have kids, live in the burbs, etc. There are some ads that would probably apply to me but only about 30% of the time.

    9. Re:And then there's my theory by Kethinov · · Score: 1

      They make money on ad impressions too, just not as much. They get paid more when the ads are relevant and you click on them, but blocking irrelevant ads still deprives them of some income necessary to offset the server load and bandwidth you cost them when you view their website.

      You as an individual certainly aren't going to destroy their business model, but if a large fraction of or most web surfers blocked ads, then you'd see a sharp rise in paywalls. Since I don't want to see that happen, I happily view ads.

      --
      You're right, I wouldn't steal a car. But if it were possible, I sure as hell would download one!
  53. Unsurprising responses by Anonymous Coward · · Score: 0

    Seeing as I'm posting as an AC here, I doubt this post will be seen much less modded up. Yet the responses I've read so far have been so frustrating that I just had to speak up.

    The consensus seems to be that advertising === evil, and that any content worth having should earn its money through alternate channels, i.e. direct solicitation/donations/etc.. However, whenever this advice is put into practice, the overwhelming response from /.ers is that of derision. Just take a look at the Wall Street Journal, which pays for its content through a pay wall. Whenever a linked article points to WSJ, /.ers are quick to deride the WSJ and often even brag about subverting the rather trivial pay wall to view the content. Instead of putting their money where there mouth is, they just screw over the content producer with the misguided ideal of information deserves to be free, so screw the WSJ, I'm a liberator.

    Content is not free. Slashdot is not free. The Internet is not free. All of these things require an infrastructure to maintain, and by subverting things like advertisements and pay walls, you are slowly eroding the base upon which this great thing called the Internet stands upon. I imagine that most /.ers here are like me in the sense that they subconsciously ignore online ads, so much so that I'd wager the most ads ever clicked is likely less or equal to 1 for most. However, I'm tired of hearing these damned ads are evil and unnecessary comments when the posters fail to ever offer a reasonable alternative (that they would actually follow).

    The Internet is awesome, and I hope to Someone that you all don't ruin it by screwing sites out of ad revenue cause of some twisted free as in beer ideal.

    1. Re:Unsurprising responses by radiumsoup · · Score: 1

      if I had mod points today, I'd spend one to +1 this.

      I've never understood the "information is free" mantra. It's simply based on false ideology from a perspective of one who hasn't thought about the implications of what they're saying all the way through to the end.

  54. Adblock Plus by Deathlizard · · Score: 2

    I block ads, but I leave the option to allow non-obtrusive advertising on.

    I'll reward sites that promote responsible advertising, the rest of the ads can get bent.

    1. Re:Adblock Plus by Anonymous Coward · · Score: 0

      I too leave the Allow Unobtrusive Advertizing option checked. I also block the vast majority of scripts with NoScript.

      The combination of these 2 add-ons means I'm 99.9% ad free and loving it! I can't stand Flash ads: they're bandwidth hogs, and the attempt to persuade me in 10 words or less is obtuse. I have NEVER seen an animated gif to which I'd respond positively, primarily because I resent the intrusion into my peripheral vision/consciousness.

      Since 1994 when I first was exposed the web, not only has the average payload forming a webpage increased by an order of magnitude but the number of servers involved has gone up commensurately as well. I'll be damned if I'm going to wait for every 'analytics' firm with a song and dance value proposition to have its server respond to the javascript calling its name to track my 'behavior' before my web browser loads the content I'm after. No F'ng way!

      I don't understand why FaceBook should stand between me and the AP, but it seems as if I spend more time waiting for its servers and those of Google than I do for the servers of the former newspapers that post the content that actually holds the 'value' I'm after. I realize I'm lucky enough to understand I can block ads, and until I can get content without having to see that that internet has become television-eye-zed, I'll continue to do so.

      When I can no longer get at the content I want without being required to suffer ads, I'll either move to Europe, where ads still require two standard deviations of 'intelligence' to parse, or I'll just give up on the web and go back to reading nonfiction and the occasional periodical.

  55. It's Animation that bugs me by JimMcc · · Score: 1

    While I'm concerned about being tracked, the major reason I adblock is to avoid having annoying animated ads appear. My eyes are inexorably drawn to anything animated within my near field of view. If a site has any animation on it I have an extremely hard time concentrating on the content. So adblock is most helpful in helping avoid all maner of methods that advertisers use to try and capture your eyeball.

    If there were some means of blocking any animated content while still allowing ads I would think seriously of using that. I want the sites that I rely on to earn money. I don't have a problem with advertisers using sites as a venue to get the word out about their product. But I do want to be able to read the sites I visit.

    1. Re:It's Animation that bugs me by Ash-Fox · · Score: 1

      Type "about:config" in Firefox's addressbar, edit the 'image.animation_mode' field and set it to 'none'.

      --
      Change is certain; progress is not obligatory.
  56. When they deserve your trust. by anlprb · · Score: 3, Insightful

    Honestly. Look at the agreement between you and them. You are providing eyeballs for a product. When they believe they can track you beyond your eyeballs, there is an issue. You don't HAVE to look at billboards as you drive by them. Why do they think they can throw a GPS tracking device on your car as you drive by? All business transactions are based on equal standing. Especially contract law. You need to be on equal footing for contracts to be honored. That is why some jurisdictions don't see Shrink Wrap EULAs as valid and enforceable. You have no equal footing with something that you already purchased and cannot return, since the package was opened.

    When the equation is equal again, you can walk back and deal as an equal, until it is an equal equation, the only way to win is to not play.

    Kobayashi Maru

    Democracy is two wolves and a lamb deciding what is for dinner.

    Liberty is a well-armed lamb.

    AdBlock Plus just give us lambs better arms.

    --

    One Token Ring to Rule them All, One Search Engine to Find Them, One WAN to bring them in, and TCP/IP Bind them...
    1. Re:When they deserve your trust. by Anonymous Coward · · Score: 0

      No no no. The Kobayashi Maru is easy to beat. All you need to do is program your opponents to fear you.

  57. ADblock forever! by Anonymous Coward · · Score: 0

    Pages have too many ads. It's too much wasted traffic. Wasted traffic that counts to my bandwidth cap.

    Block it all. Every. single. bit.

    Now if those advertisers get my isp bandwidth cap removed. Or say did something like support net neutrality. Or lobbyd for something worth a damm...
    Then we might talk again and think about this issue once more.

    But until then. They are not on my side. They just want my money. And they are wasting my bandwidth which costs me money.

    NO deal guys.

  58. Use it by Anonymous Coward · · Score: 0

    My opinion about it is like walking into a McDonalds and picking up the newspaper that someone else already paid for. Enough other people aren't using it to make the few that are unnoticable.

    "What? There's advertising on this site?"

  59. will by shentino · · Score: 4, Insightful

    It's all about respect for the free will of the consumer.

    If I want to look at ads, let me. If I want them out of my sight, so be it. It's my eyeballs you're trying to market, so you do so on my terms or not at all.

    Seriously, nothing pisses me off more than popups or "forced ad views". They get between me and the content I seek to read.

    Also, because I never click on ads anyway, it's a waste of CPU and screenspace to show them.

    By blocking ads I'm actually saving the site on their bandwidth bills.

    Ads should be clearly labeled as ads, stay the hell out of my way when I'm using a site, and if I'm to click on them they also need to be relevant to my interests.

    If you want to profile me, and you're willing to respect my privacy, go for it. Pull any underhanded tricks and I'll ditch you so fast your head will spin.

  60. Block until the intrusive, video, overlay ads stop by Anonymous Coward · · Score: 0

    Everyone who's old enough remembers where the concept of ad blocking even started in the first place. People created evil intrusive ads.
    Back in the 90's it was full video ads that you couldn't stop from playing the audio on ( and would eat up all your tiny bandwidth ) .
    I don't know one person who is bothered by simple tasteful static ads that don't dominate the screen and don't interrupt.

    there are alot of good sites out there that have good taste. But unfortunately, they're the exception to the rule.

  61. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    Of course I want something for nothing. How is that hypocritical? You don't understand that meaning of the word I guess.

  62. Ads suck down bandwidth by Anonymous Coward · · Score: 0

    and along with all those goddamn social networking button/links, pages take way too fucking long to load.

    At least when I block the ads pages load a bit faster.

    Then the trackers. The fucking advertising companies that tracks where folks go really give me the creeps. Back before I was when less paranoid, it was quite creepy to shop for something, then move along, and continually see ads for what I was shopping for. At the time it was a Nikon camera.

    I refused to buy it. I don't who's fault it is - I don't give a shit - I didn't buy the camera.

    If a company hires an advertising company that pisses me off, then they pay the price. Because the advertising company works for them - not me, so I don't buy from the advertising company's client.

    If a site loads too slow, I don't go there - and it's usually because of ad servers - you can see them flashing by in the ad-on bar - I click away. I have the fastest DSL I can get in my area, and some sites are really slow to load mostly because of ad servers.

  63. Brought to you by Carl's Jr. by phpJoel · · Score: 1

    I'm sure 90% of people don't ad block anyway..

    I don't do it.. I don't really like the idea.
    I don't have any silly monthly transfer limits to worry about..
    I know keeping a site online costs money.
    Net ads don't bother me.. now totally un-targeted TV ads on the other hand....

    If the anti-ad revolution starts, then that's probably when net neutrality goes away, and we say hello to subscription packages.

  64. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    That is some serious retardation going on there.

  65. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    I never buy anything from advertisements. If an advertiser pays for bandwidth to deliver an ad to me, they wasted money. So, I am saving the advertisers' money by blocking them.

  66. "We see you're using AdBlock..." by Anonymous Coward · · Score: 0

    One site I frequent had a banner that guilt-tripped me into disabling AdBlock because they're supported by advertising. It actually does have a lot of really good, original content, so I gave it a shot.

    That lasted about 2 minutes, since every other word was one of those mouseover ads disguised as links. I couldn't scroll anywhere without the cursor happening across one, then half the content would suddenly be covered up by some obnoxious video. Screw that. If the advertising is intrusive to the point of making the site unusable, I'm going to either block it or not visit in the first place.

  67. Re:Blocking ads is hypocritical by girlintraining · · Score: 5, Insightful

    But it is childish and hypocritical.

    Not at all. I pay my ISP to get internet access. If that internet access gave me equal bandwidth both in upload and download capacity, and adhered to network neutrality, there would be no need to pay for anything else other than internet access. The internet didn't come about because of advertising, or commercial interests. It doesn't need either to sustain itself. Protocols could easily be designed to share content, just like bittorrent does now. Bittorrent doesn't need advertising, and it can move a lot of data. More than anything a typical webpage costs in bandwidth. If the concept was extended so that websites I access frequently I could sign up to cache their content and redistribute it on a network model like bittorrent, which was what the web was designed to do, albeit less efficiently, being a "version 1.0" -- then there would be little need for servers, data centers, advertising, etc.

    This isn't a "something for nothing" argument, this is a "cooperation costs less than competition" argument. The internet was not designed as a client/server model: TCP/IP is a peer to peer protocol. It's the ultimate in electronic democracy... and corporations and commercial interests have been fighting it, beating on it, manipulating it, and fucking it up as much as possible to shoehorn their own outdated business models on it.

    The internet not only doesn't need advertisements: It doesn't need advertising companies, servers, data centers, clouds, businesses, corporations, governments... it doesn't need any of that. We could, in fact, create a wireless global network based on internet protocols and do away with ISPs entirely, if we were so motivated.

    So don't give me that "something for nothing" argument, because that's what they're doing. They're allowed to freeload on my internet connection to support their broken business model. If enough people block advertising, move away from ISPs that don't enforce network neutrality, and demand the government do something about it... we might actually get the network back that we originally designed, the network that is full of possibilities, open protocols, and universal access to all of humanities collective knowledge and experience.

    Or... you can be a consumer and eat whatever they feed you.

    --
    #fuckbeta #iamslashdot #dicemustdie
  68. An intermediate position by Animats · · Score: 3, Interesting

    The big problem with ads is that sites keep increasing the number of ads per page or per unit time until the number of users drops off substantially. CBS actually admitted that they cranked up the number of commercials on their on-line shows until the usage started to drop.

    There are limits to this, as Myspace found out the hard way. At some point, users revolt and go elsewhere. Facebook seems to be following Myspace in that regard, as "sponsored stories" and larger ads chew up more of the screen. Google started with small blocks of ads on the right of search results, but now there are ads at the right, top, and bottom of search results.

    As a counter to that, I did Ad LImiter, which is a reaction to Google and Bing putting too many ads and paid results on search results. You get to select how many ads you want to see per page. The default is 1. You can set it to zero, but one Google ad is often useful. Think of it as moderation, applied to advertisers.

    I'd like to see more tools like that. It would induce advertisers to produce better, more relevant ads, if they were competing against other ads for some criterion beneficial to the user. Google selects the ads to show based on an algorithm designed to optimize Google's revenue. This is not necessarily optimal for either user or advertiser.

  69. Default is block 'em all by downhole · · Score: 2

    My default is to block or avoid all ads everywhere. I don't even have cable, and all of the TV I watch is either Netflix instant view or Torrent streams, so I never see any TV ads. I block all internet ads on all of my computers, plus my phone and tablet. About the only ads I see are on the radio while driving, mostly because I am too lazy and don't drive enough to bother with setting up audio CDs or getting satellite radio.

    On the internet, at least on computers, I sometimes whilelist sites I like and want to support, if their ads aren't too obnoxious. At least if I bother to remember about it. For internet ads, there's so much bad stuff out there - malware in ads, tracking systems, javascript that slows your browser to a crawl, annoying animations, and just plain ugly stuff, that it's much easier to block it all and not worry than to try and sort out what's what.

    For morality, I try to look at the situation in reverse to get a little perspective. How many internet advertising people are really worried about whether they infect our computers with malware, track us, slow our browsers to a crawl, etc? How much effort are they going to to make sure that those things don't happen? Yeah, I thought so. I think I'll continue to not care about any greater implications of being part of the 5% of internet users tech-savvy enough to block ads.

    --
    I don't reply to ACs
    1. Re:Default is block 'em all by Anonymous Coward · · Score: 0

      don't bother with sat radio. I just had a three month trial of sirius with the purchase of my new car, and the ads on sirius were still obnoxious even though they were only for other sirius stations and programs. definitely not worth the monthly fee, especially considering the number of times the satellite stream was interrupted by overpasses, trees, clouds, birds, planes, supermans, anything really.

  70. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    Blocking ads is neither childish nor hypocritical (go ahead, try to prove you're right; you can't even say not looking at ads is selfish or immoral because if someone sees ads as bad blocking them would be the right thing to do from their point of view). The Internet survived without ads before just fine (and some websites still do), I'm sure if ads vanished overnight things would work well enough. Maybe we'd lose a website or a few, but many would be willing to take their places.

    Obligatory Bill Hicks:

    By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence.

  71. Skinner by Anonymous Coward · · Score: 0

    I'm petty sure BF Skinner didn't think of Walden II as an "absurd" experiment. There's lots to say about that book! OTOH that wasn't your point, except to note the behavioral conditioning tie in, and then ram it down their throats. I'm with you on that one.

  72. Re:Blocking ads is hypocritical by Mitsoid · · Score: 2

    I don't mind sites showing advertisements

    I mind when sites use ad servers that slow down my computer and/or mobile device because it tries to make a dozen calls to different servers to try and load in some complex advertisement..

    Then I go to try and zoom in on the website's content and the advertisement shows up 1/2 cut off.. and the little "Close" button gets stuck off-screen.. So I lose not only the ability to read a content on a website, but am forced to see half of an advertisement without the ability to get past it....

    Unless I block/avoid the advertisement.

    I Love google ads, most of the other ads use obnoxious strategies to annoy me into reading their message

  73. Yeah, Net Neutrality! by Anonymous Coward · · Score: 0

    Hey how come we don't hear AT&T and friends (I shall henceforth refer to them as the Scooby Gang) aren't harping about charging the Ad Networks to run premium across their networks? I mean come on, all those 5mb flash based ads gotta be eating up a ton of bandwidth, but the Scooby Gang always trots out Netflix and YouTube as the reason their networks are clogged.

    5-25Mb flash ads
    1-5Mb images

    All the extra junk (overhead) to fetch and retrieve them....that has to add up. Complain about that Scooby Gang and see if people don't support you until its too late to undo what you're doing and you have your Toll-Free Internet enshrined in law....

  74. I block all ads. by John+Hasler · · Score: 2

    If I didn't the advertisers would be paying money to have ads delivered to me for products that I will never buy.

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  75. Block em all by wiredlogic · · Score: 1

    I too feel a twinge of guilt for freeloading with my ad-blocker in place. I rationalize it with the following:

    1) I cannot control what types of ads are served to me and that puts me at risk of receiving malicious (potentially zero-day) javascript and flash ads. If ad networks had better quality control about what they served this would be less of an issue.

    2) I cannot control the volume of ad traffic I receive vis-a-vis the flood of flash ads you get if you go to any major ad supported site without a blocker in place. This consumption of bandwidth and downloading of extra images perceptibly slows down page renders.

    3) I mentally block ads out any way and wouldn't click on them if they weren't blocked.

    4) If a site really wanted to force the issue they have means to withhold content if ads haven't been retrieved either by monitoring server accesses or DOM inspection. As it stands I just bail out on any site that takes too many tries to get it to render right with temporary white-listing through noscript.

    I actually felt bad enough once to unblock /. only to find that I was "grandfathered" in and they wouldn't serve me ads any way.

    --
    I am becoming gerund, destroyer of verbs.
  76. Support with paid memberships by sandytaru · · Score: 1

    There are a handful of websites I go ahead and pay the full subscription fee to, which automatically removes all advertisement. (Or, like Slashdot, they allow you to turn off advertisements as a reward for good behavior.) If I don't visit enough to justify paying for my personal bandwidth costs, I have no qualms about keeping it adblocked. The ads are probably not being targeted to me anyway.

    --
    Occasionally living proof of the Ballmer peak.
  77. Where do you think content comes from? by Dputiger · · Score: 3, Interesting

    It mystifies me that so many intelligent people are so wrong about where content comes from. I'm an online journalist. I've been an online journalist for 11 years. Advertising revenue is what pays the bills.

    Blocking ads isn't immoral. It doesn't make you a bad person. But if everyone did it, a whole heck of a lot of websites wouldn't exist. This point stands regardless of what anyone thinks of my content or the content at websites I've written for. If you like a website because it publishes solid, well-researched articles, those articles take time and money to create. Good journalism takes time and money to create.

    If you block ads and *don't* subscribe or cut a check every so often, than yes, that's a problem. There are stories that don't get written because investigating them is too costly. It sucks to be in a situation where you've got your hands on something interesting, but you literally can't afford to follow it up. Opting out of advertising has an impact on sites you care about.

    And for the record? I hate ads, too.

    1. Re:Where do you think content comes from? by Anonymous Coward · · Score: 0

      It mystifies me that so many intelligent people are so wrong about where content comes from.

      I really don't think that's the case. We know where it comes from, we just don't value it as much as you seem to think we do.

      I'm an online journalist. I've been an online journalist for 11 years. Advertising revenue is what pays the bills.

      Advertising pays your bills. Not ours.

      Blocking ads isn't immoral. It doesn't make you a bad person. But if everyone did it, a whole heck of a lot of websites wouldn't exist. This point stands regardless of what anyone thinks of my content or the content at websites I've written for. If you like a website because it publishes solid, well-researched articles, those articles take time and money to create. Good journalism takes time and money to create.

      A whole heck of a lot of people like a whole heck of a lot of websites because they're entirely free. It doesn't matter to us how solid and well researched the articles are, or how much of your time and money they take to create. Given the choice between paid content, ad-supported content, and no content, no content will generally win in the end with the majority. It sucks for you, but it's basic game theory. If a site has to come out and say "Hey guys, stop blocking all the banner ads which support us or we'll close up shop," that site will soon be closing up shop.

      If you block ads and *don't* subscribe or cut a check every so often, than yes, that's a problem.

      Again, a problem for you. I shrug, say, "Too bad, that was a cool site," and move on to another one. Harsh reality.

      There are stories that don't get written because investigating them is too costly. It sucks to be in a situation where you've got your hands on something interesting, but you literally can't afford to follow it up. Opting out of advertising has an impact on sites you care about.

      Trying to guilt people with content-that-could-have-been generally doesn't work. We may care about the site, but not as much as you think.

      And for the record? I hate ads, too.

      Cool story, bro.

  78. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    "The internet was not designed as a client/server model: TCP/IP is a peer to peer protocol."

    This.
    The only difference between an internet "server" and "client" is the services offered.

  79. I avoid advertising whenever possible by Anonymous Coward · · Score: 0

    and not just on the internet. I dropped cable for netflix. I switched from radio to downloads [but latter switched to one of the paid streaming music services]. I even changed my gym due to the amount of advertising at the old one. No regrets.

    I'm sure no-one will read this, but I feel better, so there. :-)
    Mike

  80. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    "Not watching TV commercials means you want something for nothing. You want to look at TV shows that cost money to operate but you do not want to support them. It's not stealing. It's not a crime. But it is childish and hypocritical. Blah, blah, blah..."

    Sounds pretty F'ing stupid, doesn't it.

  81. Block Javascript, not Ads by BradleyUffner · · Score: 3, Interesting

    I block Javascript across the board, but all static images are allowed through. If your site displays the ads as static images that do not require any javascript then I'm fine with your ads and don't mind if I see them. I'm actually pretty shocked at how few ads I actually see given that plain old images are allowed.

  82. Re:Blocking ads is hypocritical by Anonymous Coward · · Score: 0

    That reversal doesn't work - at all. The provider is telling you "I will let you view this thing I created *IF* you view these ads" - you are then saying "OK, sure!" and then proceed to not view the ad. The provider set conditions on the work *you* want to view, you are violating the implied contract and generally just being an asshole - for no reason, either. "profiled by unscrupulous advertisers" is a horseshit excuse. Nobody is tracking you around the web and building complex profiles - and the few networks that actually have the capability to do that (basically just Google's) let you *DISABLE* that profiling (not that the profile is complex, either. It's a crude list of vague keywords, with an gender guess and a very rough age range - Google will also show you the profile it has on you, for you to either delete or correct)

  83. Most of those irritations rely on Javascript. by Anonymous Coward · · Score: 0

    I don't use AdBlock. I use NoScript, and I get the same functionality, except that sites with reasonable, sensible ads still display them to me.
    And I'm fine with that.

  84. Block them all! by defaria · · Score: 1

    I'm not the kind of person who is persuaded by ads. If and when I want something I go looking for it. So I block all ads as they are stupid to me.

  85. I'll consider text ads by swell · · Score: 2

    I don't think you can even block them. I consider them respectful of the reader. I suspect that many feel the same and text ads may be the smart way to go. And, yes, many sites need ads to be able to offer useful content- support them when you can.

    But put animated images or sounds on my screen and they'll be out in a Flash. In fact the entire site might be gone. I don't care if it's advertising for others or a promo for the site itself- if it can't sit still I shut it down. And if there is no provision offered to stop the animation I'll probably leave the site forever.

    Sadly this often includes government and major business sites. Leave that noise (visual or aural) to the Disney kids; the gambling, porn, sports and entertainment sites. There's no place in business for noise.

    --
    ...omphaloskepsis often...
  86. What the hell is wrong with you people? by honestmonkey · · Score: 0

    What a bunch of fucking pussies. I don't have to look at the goddamn ads. At all.

    Let's reiterate. I DON"T HAVE TO LOOK AT THE GODDAMN ADS.

    Newspaper comes, I throw the ads away without reading them. Website comes up, I block the ads. They don't want me there, they can block me. They don't have to give me their content. If they are just going to hope beyond hope that maybe I'll click an ad, well too bad. If I want the content, and the only way to get it is to pay, I want it bad enough I pay. Otherwise, I go elsewhere or just forget it.

    So who am I hurting by doing this? People who's business model is to HOPE I click on a particular area of the web page. And that's a good business model?

    --
    Everything you know is wrong, Just forget the words and sing along.
  87. Joe Cool? by Anonymous Coward · · Score: 0

    I block it all but I don't think the world needs to be sugar coated -- regulated -- just so I can (continue to) be a dumbass. Maybe, just maybe, we will adapt to not be brainwashed so easily.

    Side note though: I really wish websites did better validation on which domains it can access (thinking no-script). I'm tired of just seeing We stupidly made this site not function without javascript with a list of 20 domains that the site is trying to access. Throw me a freaking bone here!

  88. I already pay for data... by Anonymous Coward · · Score: 0

    I get a quota of n GB per month.

    Therefore I pay for every byte that I upload or download.

    Excuse me, but at that point, I don't see why I should be downloading adverts or feel like I should have to. They're not buying my bandwidth.

    And if some website will disappear off of the Internet because it can't afford to be there without advertising then tough luck - get a better business model.

  89. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  90. I can't wait for true augmented reality overlays by Anonymous Coward · · Score: 0

    adblock in real life will be glorious

    driving down a highway with no billboards, no make or model names on any cars, no business names unless I was looking for them, the people twirling signs replaced by mario 3d goombas, no blinking lights or signs in store windows trying to grab my attention, panhandlers replaced by hello kitty

    reading any newspaper and magazine and not seeing any ads - whole "special advertising sections" replaced by either blank pages or works of art, no obnoxious ads on the sides of bus stations or busses or on benches, no yard sale signs stapled to every power pole

    the world will be such a peaceful and beautiful place

  91. BBC Model by Roger+W+Moore · · Score: 5, Insightful

    The alternative would be something like the BBC, where I'd have to pay $230 a year to watch NBC. $230 a year to watch ABC. $230 a year to watch CBS. And on and on and on.

    No the BBC model is far better than that: you pay £145.50 each year to watch the BBC. This consists of multiple channels of high quality HD content plus an online service that lets you download content to watch offline later. You then get ITV, Channel 4 etc. thrown in for free with ads.

    If they would let me do that from Canada I'd take them up in a flash. As it is my only option for anything close is to pay $880 (~£550) per year for cable to get the same amount of quality content split over 100 channels and interspersed with ads and low quality rubbish. The only channel that comes close in terms of quality is the CBC but it only provides one english-speaking channel and is severely hampered by lack of funding.

    The BBC is by no means perfect and the funding model certainly has its flaws but the end result is something with a higher quality and lower cost than anything I have yet seen in any of the countries I've lived in.

    1. Re:BBC Model by Antonovich · · Score: 1

      Though subject to some cuts of late, they also have many radio stations, in various languages. They also have an excellent (mainly news) website. It's not all 100% ad-free but I think you'd struggle to find anything with the breadth of scope and quality anywhere else on the planet.

    2. Re:BBC Model by SeanDS · · Score: 4, Informative

      I've used the BBC news website as my main and often only source of news for years. However, I am still consistently amazed every few months when I discover yet another service that the BBC has been modestly offering in the background.

      A couple of years ago the Tory government in the UK were trying to reduce the BBC's budget dramatically, arguing that it's lost focus on its core objective of news. In particular, they wanted to scale back the websites to just basic news, arguing that the real content should be provided by newspapers' websites. The reality is that the public love and defend the BBC's diverse range of services, and in the end I think the bill was scrapped. Now, with the recent Olympics, the BBC successfully (without a hitch, from what I saw) broadcast web-based feeds of 30 sporting events simultaneously, to tens of millions of viewers at once. Not only that, but you could rewind and seek within the live stream videos to rewatch notable events. They've recently extended the same functionalty to their iPlayer (catch-up TV) service, allowing me to rewind a programme that's currently broadcasting if I've missed the beginning.

      The licence fee is an absolute bargain. I'd happily pay twice that amount. The only comparable website (and there are no real comparisons) would perhaps be the Guardian newspaper's website, which at least competes for news content. It doesn't make a stab at history sections, archives of old film footage (such as the Titanic launch), learning/revision services for school kids, a news service entirely aimed at kids (and toddlers), science...

    3. Re:BBC Model by euxneks · · Score: 1

      As a fellow canadian, I feel your pain. :(

      --
      in girum imus nocte et consumimur igni
    4. Re:BBC Model by Anonymous Coward · · Score: 0

      CBC gets $1.2 billion a year from the federal government plus they get advertising revenue too. "severely hampered by lack of funding"... Yes. That sounds about right.

  92. Re:Blocking ads is hypocritical by trawg · · Score: 1

    The internet didn't come about because of advertising, or commercial interests. It doesn't need either to sustain itself. Protocols could easily be designed to share content, just like bittorrent does now. Bittorrent doesn't need advertising, and it can move a lot of data

    BitTorrent is a actually a terrible way to distribute data. It works because it decentralises the COST of the data distribution - instead of a data centre or website absorbing it, it is (largely) democratised amongst all the peers who absorb the cost by paying their ISP.

    From a network model is sort of sucks, because you 10 people on the same ISP downloading the same file will all download 10 copies of the the file from a variety of different sources.

    Your next point about distributing content:

    I could sign up to cache their content and redistribute it on a network model like bittorrent, which was what the web was designed to do, albeit less efficiently, being a "version 1.0" -- then there would be little need for servers, data centers, advertising, etc.

    .... is exactly what ISPs have been doing for years with things like their local mirrors of Linux distributions. That way the ISP saves money - because those 10 copies of the same file is reduced to downloading one copy. BitTorrent won't really offer this, unless the ISP is seeding random torrents all over the place.

    But you end up needing MORE data centres, because you have to have infrastructure at every point to cache this data as close to a large volume of end users.

    The internet not only doesn't need advertisements: It doesn't need advertising companies, servers, data centers, clouds, businesses, corporations, governments... it doesn't need any of that. We could, in fact, create a wireless global network based on internet protocols and do away with ISPs entirely, if we were so motivated.

    So 10 years ago we started a website to provide fast local downloads of gaming files to Australians. We are a long way away from everyone else, and 10+ years ago we were even further away. Having a few thousand Australians trying to pull large gaming files over the Pacific was causing a lot of grief. ISPs weren't really keen to pay for that stuff at the time, so we were able to do it, fortunately sponsored so we could absorb the (ludicrous) costs.

    Eventually our sponsorship dried up and we resorted to ads. The ads meant we could continue providing the service FOR FREE, without having to ask users for any money. All they had to do was spend a few nanoseconds of consciousness absorbing ad information and we could go on providing this invaluable service for Aussies who wanted the latest gaming files, quickly and reliably.

    Advertising provides a model for things like this to actually exist. The only alternative is to actually take money from the users to pay for it. Ads keep websites free.

    A wireless global IP network ? I am not sure if you play video games, but all the guys I know, including myself, shudder at the thought of using such a network for gaming.

    So don't give me that "something for nothing" argument, because that's what they're doing. They're allowed to freeload on my internet connection to support their broken business model. If enough people block advertising, move away from ISPs that don't enforce network neutrality, and demand the government do something about it...

    I've made this point elsewhere in this thread, but there are two parties paying for bandwidth when you go to a website. You're paying for your end, and they're paying for their end. They're not "freeloading on your Internet connection" any more than you are freeloading on theirs. The difference is they're doing it in good faith that in return for connecting you to their content (which they not only pay the bandwidth for, but the server time to service your request, the costs of having a human being put it online, and all the overhead of running the business that allows it all to happen), you will spend a fraction of time absorbing the ad that they're putting in front of you.

  93. Um... pixelserv exists. by Haecceitic · · Score: 1

    Really? People are still debating this? I run pixelserv on my router, and I haven't seen an ad in... I can't remember. http://www.howtogeek.com/51477/how-to-remove-advertisements-with-pixelserv-on-dd-wrt/ Also, I pay for bandwidth. Why would I accept "POSTAGE DUE" on the junk mail in my mailbox?

  94. Moral objection to consumerism by Anonymous Coward · · Score: 0

    I'm opposed to any form of advertising or marketing that isn't 100% opt-in. I run multiple levels of blocking at all times.

    1. Re:Moral objection to consumerism by Ash-Fox · · Score: 1

      You visiting a website is 100% opt in.

      --
      Change is certain; progress is not obligatory.
  95. Billboards by Princeofcups · · Score: 1

    Back in the 50's, America's highways started filling up with billboards. There was a huge backlash and laws in many places to ban the billboards so that people can enjoy the scenery. Over time, the advertisers bought and bribed their way to the situation that we have now, where you can't drive anywhere without being inundated with billboard advertising. It is no less evil now then it was then, just along the way people forgot that they do NOT have to look at advertising every minute of the day. When the internet went to a basically advertising model, few complained, and no one tried to enact laws to stop it. We should have. There is no reason to be forced to see advertising, unless you are actually looking for it, like the food section in the local paper. Luckily we have adblock, which will work for now. Use it everywhere you can, and enjoy the scenery, while you can.

    --
    The only thing worse than a Democrat is a Republican.
  96. I just block flash by rebelwarlock · · Score: 1

    Chrome (and I assume other browsers do this too) lets me block flash, and whitelist it for sites that I always want it to display on, like youtube. That gets rid of the most obnoxious ads. I can tolerate banner images just fine, though I don't seem to get targeted with flashing banners very often, like many people claim to.

  97. No i do loath *ALL* advertising by aepervius · · Score: 1

    Advertising on the basic level for me is a waste of my previous time on earth. Need to scroll past an advert ? Waste my time. Pause on TV ? Waste my time. Pop up I must close ? Waste my time. Spam or marketing in email ? waste my time. Need to turn a page because an advert is cutting an article in a paper magazine ? Waste my time. Telephone call from marketeer ? Waste my time. Spam in my snail mail box ? Waste a few precious second to go to the paper trash.

    I am exagerating you say ? As single action All those do not taker much, some are 1/10 of seconds some a few seconds. But put all those seconds together, and consider how many hours of your life they will make you lose. Advertiser are evil. They probably "kill" enough people as big as a small country every year by the time wasted put together.

    Do not tell me there is a good advertising. There is none. I do not want it. I will have at best a few more decades on earth if I am very lucky. I do not want to waste it with Bullshit from marketing people. Heck If I could ad block and skip ad for TV, Snail Mail, and the other media I put above I would do it. Sadly it works only for the internet. Praise to the adblock plus author, alleluja, may he live 100 years and get a saint statue.

    --
    C. Sagan : A demon haunted world:
    http://www.amazon.com/gp/product/0345409469/
    visit randi.org
    1. Re:No i do loath *ALL* advertising by u64 · · Score: 1

      And it interrupts our thinking for longer than those split seconds. And emotionally it annoy us and feeling often stays even longer.

      My brother did a fun thing with a tele-marketer. He said that he *was* interested in buying socks or whatever,
      and said politely: Could you wait for a few moments, i'll be right back.
      "Sure".
      Then he left the phone for 30min.
      And then hung up.

  98. Technically bad, and evil censorship by billstewart · · Score: 5, Insightful

    Saying that it's ok to use the government to limit speech is evil, whether it's commercial speech or not. Using technology to block annoying people from speaking to you is just fine, even if that technology is a third-party service. Using technology to block technically bad advertising systems is not just fine, it's really nice!

    I started running ad-blockers because too many ads were [BLINK]annoying animated gifs[/BLINK], which have since mutated into resource-burning browser-crashing Flash and Javascript ads, pop-ups, pop-unders, float-around-thingies, and other annoyances YELLING FOR MY ATTENTION. I'm not very bothered by Google text ads or even low volumes of non-singing non-dancing static image ads, but there's no obvious convenient way to block the annoying ones without blocking the well-behaved ones. (Sorry, Google, but I'm not going to bother using non-obvious non-convenient tools just to enable ads, even for sites I like.)

    I also run ad-blockers and Ghostery because there's too much tracking going on. I don't want lots of random measurement systems watching everything I could do and deciding how they can monetize my user experience by selling tracking data to people who want to show me ads. If your web page wants to run trackers in your domain, fine, but leave the third-party stuff out of it.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
    1. Re:Technically bad, and evil censorship by TubeSteak · · Score: 1

      Saying that it's ok to use the government to limit speech is evil, whether it's commercial speech or not.

      I'm not really sure how to respond to this.
      There are decades of Supreme Court precedents defining exactly what tests should be used to determine if any specific limitation on commercial speech is valid.
      Limitations on commercial speech started out as a basic attempt to stop fraud i.e. people lying about products.
      The limitations then expanded to protect the public, like limitations on tobacco or alcohol advertising.

      If you're arguing from ideology, good night and good luck.
      If you have a legitimate point to make, I'd open to an exchange of ideas.

      --
      [Fuck Beta]
      o0t!
    2. Re:Technically bad, and evil censorship by PRMan · · Score: 1

      Actually, the reasons you state are exactly why I run NoScript. It's not the ads I mind, it's the slowness, the crashing, the viruses and the annoyance that scripting brings that is the problem.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    3. Re:Technically bad, and evil censorship by Anonymous Coward · · Score: 0

      I also run ad-blockers and Ghostery because there's too much tracking going on. I don't want lots of random measurement systems watching everything I could do and deciding how they can monetize my user experience by selling tracking data to people who want to show me ads. If your web page wants to run trackers in your domain, fine, but leave the third-party stuff out of it.

      If you don't want someone tracking you, don't use Ghostery.

  99. Re:Blocking ads is hypocritical by Z34107 · · Score: 1

    72 hours of video are uploaded to YouTube every minute. How do you propose to run something like that on a "wireless global network," and without bourgeois indulgences like "servers" or "data centers"? Is your plan, if you have one, within reach of YouTube's 800 million monthly visitors? Or are mere "consumers" not invited to your ARPANET?

    Even pending your apparently forthcoming dissolution of the FCC, that "network we originally designed, full of possibilities" still exists. All of those open protocols are still there for you to use--and mere banner ads do nothing to stop you or anyone else from using them.

    But, instead of practicing what you preach, you're here posting on Slashdot. You're using their bandwidth just as much as they are yours. You proudly view no ads, and you're not a subscriber. You'll sit and listen, but won't throw any change into the hat.

    I normally enjoy reading your posts, but Massysett is right. If anyone here is a "freeloader," it's you. Blocking ads isn't stealing, and it's not a crime, but it is childish and hypocritical. And it seems the mods are every bit as good at rationalizing this particular tragedy of the commons as you are.

    --
    DATABASE WOW WOW
  100. Block discriminately by Wolfling1 · · Score: 1

    Rather than whitelist, I choose to blacklist - and I do so very discriminately.

    In essence, I allow a website's ads to stream freely until they stream an ad that offends me. As soon as that happens, I adblock them.

    I figure that this introduces a kind of moral/ethical gate in advertising. As long as the advertisers conduct themselves ethically, I will allow them space on my (browser) desktop. If an advertiser is unethical, they lose that right. Now, its up to them...

    Bad news for /. - your advertisers have been blacklisted for bad behaviour. I don't bother to tick the box, as they're already blocked.

  101. Re:Blocking ads is hypocritical by girlintraining · · Score: 1

    BitTorrent is a actually a terrible way to distribute data. It works because it decentralises the COST of the data distribution - instead of a data centre or website absorbing it, it is (largely) democratised amongst all the peers who absorb the cost by paying their ISP.

    It does what it was designed to do: Namely to decentralize data distribution, which defrays costs to the point where it is affordable to all the participants. It may not be the best protocol, or best method of doing it, but it works surprisingly well for its simplicity.

    From a network model is sort of sucks, because you 10 people on the same ISP downloading the same file will all download 10 copies of the the file from a variety of different sources.

    Not a terribly convincing argument. Conventional web-based downloads do the same thing: How effective is caching, overall, as part of aggregate data usage for all files exceeding, say, 5 MB? You're down to single digit percentages there. You aren't really saving much bandwidth, except in very specialized circumstances like, say, windows update.

    But you end up needing MORE data centres, because you have to have infrastructure at every point to cache this data as close to a large volume of end users.

    It also requires the users sacrifice their privacy in the name of network optimization.

    So 10 years ago we started a website to...

    Your solution here is a bandaid to begin with: You're admitting there was inadequate bandwidth on the physical links, but rather than save up to upgrade them, you blame the gamers. Caching can't fix your problem, only new physical media can.

    Eventually our sponsorship dried up and we resorted to ads. The ads meant we could continue providing the service FOR FREE, without having to ask users for any money. All they had to do was...

    And obviously their wallets didn't come right out, because to them, the service being provided wasn't valuable enough. That's why the project was defunded. Advertising at this point was an attempt to waylay market forces which were clearly saying "This is not needed anymore."

    t. The only alternative is to actually take money from the users to pay for it.

    There was another alternative -- otherwise the funding wouldn't have dried up. The alternative in this case was... Australia ponied up the cash for faster transatlantic links. Whether the money comes from the government, a corporation, a collection of corporations, or private citizens, doesn't really matter. Advertising did not provide sufficient cashflow to provide a real solution, only keep a bandaid one on life support for a little longer.

    The difference is they're doing it in good faith that in return for connecting you to their content (which they not only pay the bandwidth for, but the server time to service your request, the costs of having a human being put it online, and all the overhead of running the business that allows it all to happen), you will spend a fraction of time absorbing the ad that they're putting in front of you.

    There are alternatives. I laid out in some detail in my previous post what an alternative might look like. You didn't come right out and say that it's a bad idea because you can't. It's how the internet used to work. Fundamentally, it's still how it works today despite decades upon decades of governments, corporations, and committees doing everything possible to control and manipulate it into being something else.

    Your argument reduces to an appeal to popularity: "Everybody else does it, so it must be right." You haven't even acknowledged the notion that there might be another way to organize computational resources, either because you can't figure out how to do it and have thus concluded it can't be done (which is pretty arrogant), or you have a vested interest in maintaining the status quo. Your reference to your apparently failing project you poured sweat and tears into seems to indicate at least the latter of the two.

    --
    #fuckbeta #iamslashdot #dicemustdie
  102. Re:Blocking ads is hypocritical by Paco103 · · Score: 1

    we might actually get the network back that we originally designed, the network that is full of possibilities, open protocols, and universal access to all of humanities collective knowledge and experience.

    And porn! The internet is for porn.

  103. I don't block ads, I block Javascript by Casandro · · Score: 1

    I don't mind animated GIFs, but Flash goes several steps to far. I draw the line at executing code provided by them. Period. If you want to reach me, use animated GIFs or text.

  104. BBS's survided to a long time by Anonymous Coward · · Score: 0

    and even simpler monthly newsletters with little advertising. If there were ads on BBSs or in newsletters it would have been directly related to the subject matter.

    Go to any web site and the ads are moderately to loosely related to the subject matter.

    Some of the best sites I go to have ads for sponsors that have products directly related to the subject.... ie a machinist web site may have some tooling suppliers, which can be useful. But most sites seem to have very, very off the wall ads... and that is the problem.

  105. Re: any other way by TaoPhoenix · · Score: 1

    Try the box that says "Thank you for contributing, your ads are disabled". It's non-money contribution in the form of posts that are rated highly as User-Generated-Content. That's one way. What the poster next to me is saying that for once instead of TV where we got ads shoved at us, these companies have to get *just a little smarter*.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  106. CRIMINAL AD EVASION by Anonymous Coward · · Score: 0

    If you feel you're not seeing all the ads, call 348 844 immediately. Failure to do so may result in prosecution for criminal ad evasion.

    Understand! Our whole consumerist world is built on the advertising foundation. Advertising and vanity. Google - supported by ads. TV. Fashion. Science. Yes, science! Nice symposium, huh? So, what's your Erdõs number?

    You would renounce it all?! Woe to you!

  107. Re:lots of random measurement systems by TaoPhoenix · · Score: 1

    Actually, you just stumbled on a rough draft of the answer.
    "Random measurement systems, hmm?"

    So if I had a list per advertiser per webpage with footnotes per executive and per employee, in my choice of PDF or other formats, I'd turn advertising for that agency and that page on. Oh wait, that's what they collect on *us*. Silly me to think we "deserve" that on them!

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  108. Ad blocking is stealing by Anonymous Coward · · Score: 0

    Ok, we all hate adds, but think about it this way, someone puts adds on their service so they can pay for their presence, or work force to maintain the content, Facebook, google etc do this. And this creates persistence through the Internet, before this, there was always a different search engine to use, or different social place to go, different email address every year or so. Because e those hobby and geeks that created these services went on to do other things.
    So this is the benefits.
    But... This means, that by using ad blocking, you deny the service provide from earning money, which means you are getting the content without allow its payment, which in any form is stealing.
    So simple, if you use ad block, you are stealing.

    1. Re:Ad blocking is stealing by Chaonici · · Score: 1

      Yes, just like browsing through Linx is stealing.

      Or browsing with NoScript.

      Or browsing without Flash or Javascript.

      Or getting up and making a sandwich during the commercial break.

      I think there's a good reason you posted this as AC.

    2. Re:Ad blocking is stealing by Anonymous Coward · · Score: 0

      So simple, if you use ad block, you are stealing.

      Someone stole your brain, retard.

    3. Re:Ad blocking is stealing by Anonymous Coward · · Score: 0

      You can't steal money from somebody if they don't have it yet. Your logic is beyond retarded.

  109. I couldn't resist by Anonymous Coward · · Score: 0
  110. Re:you don't even know what to search for by TaoPhoenix · · Score: 1

    Careful there, you're almost heading into the discussion topic of entertainment vs the **AA.

    How are you ever going to hear about a band like Cube To The Third? (Ultra Small Indie Project that (used to be?) in my area.)

    If you then found it through this post, that's Word Of Mouth Advertising. I absolutely you would never ever have heard of it otherwise. You'll just have to take my word for it I'm no shill, it was a random example of an obscure indie band.

    Advertising *does* have a function but it's SO abusable that consumers took a little power back in their own hands and now this story is about some-strange-aggregated-collection-of-LittleGuys-and-advertisers getting upset that this isn't TV.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  111. Your confusion is completely understandable by Anonymous Coward · · Score: 0

    (For the slow: the user is the bird or bee, the flower is the content provider, the nectar is the content, and the pollen is the advertisement.)

    I dont get it. Which one is the car?

    The car is the the advertising content distribution network. It brings the advertiser who feeds you, the bee, the imidacloprid-laced high fructose corn syrup that you crave, Brawndo style.

    Hope that clarifies the analogy.

  112. There is no such thing by stooo · · Score: 1

    >> unwritten Terms and Conditions

    There is no such thing.

    --
    aaaaaaa
  113. Obnoxious ads by Bert64 · · Score: 1

    Personally i only block ads which i find obnoxious...

    Any popups
    Excessive animation
    Any sound
    Forced unskippable video watching
    Pointless ads, eg advertising something that i cannot (legally) obtain because of where i live

    If ads are unintrusive, i have no problem with them

    --
    http://spamdecoy.net - free throwaway anonymous email - avoid spam!
  114. This Is An Easy One by Anonymous Coward · · Score: 0

    Block ads 100% of the time everywhere. Make no exceptions. Remember, the Internet was here first, as was excellent content that created the medium and the audience that advertisers then discovered and began to exploit. Any site that can't survive without advertising revenue will be replaced by one that can. If you can get rid of the advertising, the medium improves. Conversely, when advertising takes over a medium, it is destroyed.

    1. Re:This Is An Easy One by Skapare · · Score: 1

      Many sites can survive if the level of traffic is what was happening before the internet became public. Now "great sites" are bombarded by so much traffic that the person running it can no longer pay for all that bandwidth on their leftover beer money. The only other option is paid access. Is that what you want?

      --
      now we need to go OSS in diesel cars
    2. Re:This Is An Easy One by Anonymous Coward · · Score: 0

      The only other option is paid access. Is that what you want?

      (Different AC from GP). The websites I *need* are typically functional ones where I buy stuff or pay bills or look up service info (buses, trains) etc. None of these sites rely on advertising revenue, it's not part of the core business.
      I also pay for access to two websites because I particularly value their content.
      The rest of it? It's OK, I wouldn't pay for it (or unblock the ads), a lot of it's interchangeable, and if it went away I'd just find another way to waste my time.

  115. Not "experiment" by Anonymous Coward · · Score: 0

    It's not an experiment if you can't measure the results.

  116. Adblock everything. by Anonymous Coward · · Score: 0

    If a site owner isn't smart enough to come up with a better revenue scheme than paywall/subscription of ad-based, then that's their problem.

  117. I love SlashDot by Fuzzums · · Score: 1

    Disable Advertising is turned off and so is my ad blocker.
    Mainly because I support the site and because they give me the the choice to see the ads and the ads are not that intrusive.

    --
    Privacy is terrorism.
  118. I block everything by gshegosh · · Score: 1

    Most of the valuable content on the internet is at places with not enough traffic to be supported by ads anyway. If there's a donation button at such sites or some kind of micropayment (through SMS for instance) and I've used the content, I will pay.

    Me watching advertisements is the same as me not watching advertisements, because I do not base my decisions on marketing. And if they count on some subconsious influence on me -- let them fuck off.

    I also create content that is valuable for some people. One of my sites which has no ads and where donation link was clicked exactly one time in years has about 200 visitors each day. If they use my work, why wouldn't I use work of others.

  119. if i don't click, don't I save the site bandwidth by nri · · Score: 1

    I never click on adds, so can I disable them ? I know that sites get dollars from clicks but what if I never click an add ?
    Sure I may click on a comment link if I'm reading a story but I'd probably never click on a /. add.
    Given I'd never click, am I not saving /. bandwidth costs ?
    Ok, not me, but as a collective. all of us that don't click, and on all other sites, must as a collective to that site. add up to some bandwidth savings.
    Anyone that responds with a 'unconscious telepathic imprint' of me seeing response the add can go away.
    I already know that stuff is cheaper to buy over seas, and yes i may or may not do that already.
    Point is, I know what I need, and I'll google for anything else. Adds don't prompt me, and if they did (which they don't cause of adblock) I'll Google it for an honest opinion.

    --
    if :w! doesn't work, try :!cvs commit -m""
  120. Re:Blocking ads is hypocritical by shutdown+-p+now · · Score: 1

    It means you want something for nothing. You want to look at websites that cost money to operate, but you do not want to support them.

    It's not stealing. It's not a crime. But it is childish and hypocritical.

    It would only hypocritical if we also demanded those same sites to keep running forever. While many owners of popular websites might hate to hear it, there are actually very, very few places that offer something that'd justify the cost. And the reason is simple - the Net is so huge by now that, for most useful things that are not inherently expensive, someone else is already offering it for free. So if someone starts charging for things (or - as a rough equivalent - pushing through ads that defeat blockers), people just move elsewhere. They don't care about what it costs to operate, they care about what they can get for the same price elsewhere - that's free market for you, supply and demand.

    As a website operator, you can't compete with that. You either accept the rules and work with them to your advantage, if possible, or if not then you move on to some other venture where the rules are such that you can make profit there. Whining about adblock ruining your business is childish, though. You might as well whine about people not paying you for all the gossip you spread around; after all, that took so much time and effort to collect, and it's clearly a useful service!

  121. on ad just being a way to hide costs by Herve5 · · Score: 2

    This is very significant, too bad I don't have mod points.
    Still, it somehow opens the way to thinking these ads I block would have been for products I don't buy...
    So it may allow me dreaming that's Coca-cola drinkers paying for this site while I don't drink coca...

    --
    Herve S.
    1. Re:on ad just being a way to hide costs by crywalt · · Score: 1

      Presumably you buy something, though, and whatever you buy, it has advertising costs. Surprisingly I could find, using Google, almost no information whatsoever on how much might be added to the costs of products to cover advertising. All I could find was a mention of a study done back in the early 1970s from data from the early 1960s on eyeglasses pricing suggesting that advertising actually reduces prices.

  122. I seem to be in the minority here. by Anonymous Coward · · Score: 0

    I don't block ads. I think it's unfair to sites that rely on advertising. Ok, the system may be unfair and 'broken', but I'm not going to fix it by stopping the sites I enjoy collecting tiny pieces of revenue from me. If I can help to change it, it's by supporting the sites I like in as many other was as possible: registering or subscribing (where applicable), taking part, giving them feedback. And besides, just sometimes a site will show an ad that's relevant to me, and which I'll want to click.

    And in my experience, 'mainstream' sites (of course 'adult' or torrent sites are a different matter), don't have annoying adverts. I can't think of a single site I visit regularly which employs pop-ups/unders, for example. If it's something on a page, I can ignore it without blocking it.

    So no, I don't adblock. And I can still browse the web and enjoy it. OP: By putting words to your moral dilemma, I think you've already answered yourself.

  123. If he's 'unlikable', you're worse. by ex0duz · · Score: 0
    That's your own opinion. Many people seem to agree with his, even if you or i personally think he's an 'altogether unlikable person' based on one comment and one 'political' disagreement. I think you're more unlikable and more' up yourself than him based on the exchange you guys just had. But i don't judge people by one post, so that is really REDUNDANT. Your second post adds nothing to the discussion and drops you to 'his level' if that was relevant, which imo is not(that's my opinion. If this makes me 'altogether unlikable', so be it. I don't post solely to get people to like me, although of course that never hurts, unless it goes against the TRUTH and/or my OPINION, which i ALWAYS put against trying to be more popular, ie being truthful, honest, and true to myself and my morals/ethics).

    I could sum up why i disagree with you too AND DO IT WITHOUT BEING A SMARTASS and making an 'unlikable post', but since you didn't, i won't either and just make some snide comment on why i don't like you, and not say why and make a 'smartass' comment like yours too. Actually, i will tell you why. I can't help myself, and i LIKE to help people(even my so called online 'enemies) and discuss with them when they don't agree with me or my political position

    He's giving his honest opinion. Just because you don't agree with him doesn't make him 'objectively unlikable'. Only you don't like him, and you don't need to explain why because i don't think it's going to be worth reading your so called 'justification' on why you think he's 'unlikable'. Good job on making no one cares/is interested enough to press you further to find out the "justification of your bad opinion of him" and adding nothing to the discussion but a smart ass comment in return for them telling you their opinion. That's a good way to be left out of the loop.. Keep your friends close, but your enemies closer.. Not a fan of that idea generally?

    Plus, like the OP said, if websites didn't get revenue from ads, they'd have to get it directly from you. Any website you visit with ".com" in it likely wouldn't exist or be the same.

    So websites "likely wouldn't be the same" without ads and the internet wouldn't be the same without ads? Wow. Thanks for such an INSIGHTFUL post/comment.

    The real question is not whether it would be the same or not, but whether it would be BETTER WITH or WITHOUT the ads. Would the change be good or bad? You think it would be worse(if you've actually thought about it and are posting as a result of having thought about it, and you are a 'rational actor'), and the other guy would prefer the net without ads. It doesn't make him 'unlikeable' to me, and i also agree with his point of view more than yours. I think you're more dislikable than him from just reading your posts, but like i said. I don't just 'ad hom people' and/or judge them based on one post. I want to understand your point and if you're actually for real and believe what you say, and/or it's out of ignorance, or just my own misunderstanding/ignorance.

    I hope for your sake it's the latter and that even if it is, i hope you will change your attitude towards others in future discussions, because really.. that was quite juvenile. It's like blocking your ears and throwing a tantrum when you don't get your way.

    I hope for the sake of slashdot readers and in the spirit of the community, you don't respond to me in the same way that you responded to the other guy.. because it adds nothing and it was NOT 'insightful', funny, and was just you throwing a little hissy fit and generally just saying "i don't like him but i'm not going to say why, because i'm a smartass and you made yourself look like an idiot already". Anyone can play those games. I can't believe you got modded insightful on here. I could have modded you down and not had a discussion, but then i'd just be like you.

    Yeah, you can mod me to oblivion now(whoever modded him up as INSIGHTFUL, lol).

    --
    All these moments will be lost in time, like tears in rain..
  124. a new method is needed by poisonborz · · Score: 1

    I don't see the moral problem here. Do most of the readers hate banner ads? Yup, they do. Ads that don't evoke sympathy are not effective anyway. There are tons of other ways that are not obtrusive: modified article headers ("sponsored by"), dedicated article boxes, hell, even "click to continue" stopper pages - and the content pages can remain clean.

  125. Re:Blocking ads is hypocritical by trawg · · Score: 1

    There are alternatives. I laid out in some detail in my previous post what an alternative might look like.

    I must have missed that. Your alternative seems to be some combination of: get rid of ads, abolish data centres, use BitTorrent, get government to fix it, democratise everything.

    Oh, and instead of solve problems of bandwidth by caching and clever software, upgrade the international links coming into Australia. I can't remember why we didn't think of doing that at the time, but we probably had a good reason.

  126. It works by john.wingfield · · Score: 1

    The fact is that advertising works, and on-line advertising works best. It's true that for some people, constant bombardment through on-line ads detracts from brand perception, so you probably don't mind that those people block your ads. From a business perspective you want to reach each person just the right amount, and they will certainly play a role in deciding what the amount is.

  127. Third party tracking and aggregation by Anonymous Coward · · Score: 0

    I block ads because they are mostly run by third parties who want to track and aggregate my web activity. Sorry, no. I block all that on multiple levels.

    If the only way your whiny web site (looking at you Ars!) can exist is to sell your soul to a third party, then you don't need to exist.

  128. Here is a tip... by Burz · · Score: 2

    If its privacy, not security, you are concerned about then enter "Private Browsing" or "Incognito" mode to access that site with JS and all turned on. Then nothing in your cookies, cache or history can be connected with your other browsing (for which you may want to use the blocking extensions). At that point, they will have little more than an IP address as a commonality.

    To make this approach even more effective, in both modes use an add-in that manages your browser 'fingerprint' such as FireGloves.

  129. I block abusive ads by Skapare · · Score: 1

    I don't bother to block benign ads. But I do block abusive ads, such as flash animated GIFs, and 1x1 transparent trackers. My method of blocking is by using DNS to substitute my own IP address, which goes to a web server instance that always delivers my own 1x1 transparent image which does not track myself. Of course this does mean that by serving even ONE abusive ad, the entire server gets blocked. Ad serving companies need to check their content. Detecting the animated GIFs should be easy to do by automation.

    --
    now we need to go OSS in diesel cars
  130. Bill Hicks by ThatsNotPudding · · Score: 1

    "If you work in advertising, kill yourself. No, seriously; kill yourself. No, seriously; kill. your. self."

  131. Buy the Thing or Not, Stop Worrying About "Support by reallocate · · Score: 1

    If you want to "support" something, buy it.

    It's a market, not a cooperative or a charity or a football team. If you buy something, that's all the support they want.

    If you don't buy the thing, black ads or don't block ads, as you wish. It is not an issue of ethics.

    --
    -- Slashdot: When Public Access TV Says "No"
  132. People make too big a deal about ad profiling by brunes69 · · Score: 1

    I say "profile away". I would rather see ads for geek toys and software than ads for stories about Brit-Brit and coach bags and other nonsense.

    I am very confident in the fact that no company is going to advertise it's way into my wallet. I do my own research on products before I buy anything, and the most an ad would ever do is make me aware of a product I did not know existed (which IMO is a good thing and is the purpose of ads). If other sheeple can't control their own spending and get brainwashed into buying things they don't want or need, then a) that is not my problem, and b) me running adblock on my own machine is not going to stop that.

  133. Only a few websites by Chalnoth · · Score: 1

    I only block ads for two reasons:
    1. The ads are particularly obnoxious. I really despise the in-text ads that pop up when you mouse over a particular word in the text, for instance.
    2. I despise the website's business model. The Huffington Post, for example, makes millions of dollars but doesn't pay most of its bloggers a cent. Sometimes there's good content there, so I'll only click through if I have an adblocker enabled for the site.

    But for other sites I usually let the ads load. From time to time I'll even click the ads just to support the website, if it's a website I like. I almost never see an ad I'm actually interested in, however.

  134. Question for the people who don't block... by Anonymous Coward · · Score: 0

    So for those who don't block or who unblock sites they go to frequently, I'm curious... Do you watch all the commercials on your DVR for the TV shows you record to watch later? When you buy a DVD, do you watch all of the previews before watching the main movie (if your even able to bypass it)? Do you stop on your strolls through where you live to make sure you read the billboards and signs?

    Personally, I don't. If there was a way to do away with the billboards, the advertising wrapped cars, the signs on buses, the commercials on TV - I'd be all for it. Just like the internet, it would make the place better to look at. You might be able to read a article in one go without having to jump over ads in the middle of it. You can fit more text on the screen because ads are consuming all the browser real estate on either side. This is all in addition to the increases in speed and performance others have mentioned.

    As to the poor, barely getting by web sites... I'll be honest, I really don't care if you go away or stay up. That's the crazy thing here. If you go down, within 24 hours there will be another site that does exactly what you did, and likely better. In fact, they prob exist already. From my standpoint, I'll just move on to another site... Don't kid yourself. I'm not loyal to your site. Your site is not the only one that has a article on . If you are going into debt because you can't pay the bills for your little hobby of running a web site - stop doing it. It really is that simple.

    Ad block them all and let some invisible man sort it out...

    1. Re:Question for the people who don't block... by neminem · · Score: 1

      I actually -do- read all the billboards I happen to see. Not because I stop - just because they're there, they have words on them, therefore, I read them. I have no problem with it, either. Sometimes I even see advertising for things (usually movies) that seem interesting, but that I wouldn't have heard of otherwise (since I do block out most other forms of advertising, because they -do- waste my time), and that I then go look up.

      I have no problem with advertising per se, only with advertising that wastes my time. Advertising on busses or billboards don't at all.

      Website advertising, on the other hand, is frequently obnoxious, and often the cause of pages loading way slower. So screw them all, I adblock everything except on a couple sites. And only a couple. And if they let even one obnoxious or nonfunctional ad through, they're back on the list.

  135. I'm ok with reasonable ads, but by Anonymous Coward · · Score: 0

    as soon as I'm wasting my time waiting for an ad to load,
        I look down in the left hand corner to find the offending ad site
            and add the domain to tha block list.

    The stuff that tries to get in my face in front of the content gets turned off really quick.
    It is possible for an ad to be entertaining and get my attention without getting blocked,
          but the ad needs to be creative, not just in my face.

  136. Doesn't matter by AntEater · · Score: 1

    I've been using adblock on Firefox since it first became available. There's no way I'm going to subject myself to the visual assault of endless advertisements around the web. I'm paying for that bandwidth with my internet connection fees and feel no responsibility whatsoever to support their advertising activities with my money. Whenever I use a machine without Adblock installed I'm always amazed at how much garbage clutters up many web sites I normally visit. I've seen statistics that estimate that the average American is subjected to over 3000 ads a day in one form or another. I know that can vary considerably but I refuse to allow any more into my life than is necessary. Does that bother someone running a web site somewhere? Too bad. Basically, I. Don't. Care.

    --
    Alex, I'll take keybindings not used by Emacs for $400....
  137. Re: popups by Anonymous Coward · · Score: 0

    You said "Pop-ups/unders are nicely taken care of by FF and are not an issue."
    Do you know how to disable this for individual sites? Or would I have to download the Firefox source and fix it myself. There's nothing more annoying that connecting to a remote site, logging into a server, launching firefox, connecting to a firewall, and every time I click on a link to make a change, instead of opening a popup instantly, I have to wait while Firefox greys out the entire screen, just to show me a ten word description and a single input field.

    I avoided Firefox 4...13 because 3.6.x was the last version prior to this absolutely terrible change.

  138. What's in a subject? That which we call a merit by by Krigl · · Score: 1

    I Adblock everything, but whitelist the sites I support. Is this too much? Not enough?

    Dunno, but seems like exactly what I'm doing. Keep on going and don't waste too much time worrying about this.

    --
    Troll 2.0 Fear my asocial networking!
  139. Just adblock by Anonymous Coward · · Score: 0

    nobody gets much money for ad-views today. and if you do not click on the ads anyway, then you're not taking away anything by not loading them. just remember, the ads are for people who click them, and there are still enough of them, to support a ad supported internet.

  140. NoScript is by Anonymous Coward · · Score: 0

    another essential add-on as well as Adblock plus.

  141. Re: any other way by hawguy · · Score: 1

    Try the box that says "Thank you for contributing, your ads are disabled". It's non-money contribution in the form of posts that are rated highly as User-Generated-Content. That's one way. What the poster next to me is saying that for once instead of TV where we got ads shoved at us, these companies have to get *just a little smarter*.

    That box works because Slashdot knows that the users that contribute help bring in more users, so they reward them by turning off ads. But just because a site provides some users the option to turn off ads to reward their contributions doesn't mean that the site can survive if all users blocked ads.

    I have that box, but I chose not to click it. I like Slashdot and want to support them, but I don't want to give them my own money, so I let the advertisers pay them.

  142. I adblock for performance reasons only by ScienceMan · · Score: 1

    Apart from the visual clutter that advertising produces, which I find distracting, the cpu load from flash and animated or script-enabled ads is simply not worth the performance impact that it has on my (fairly new, modern) machines. This applies to both laptops, where there is also an impact on battery life, as well as desktops. I don't say this out of speculation; anyone with a small computer with a fan that responds to cpu load can verify it on their own, and I have also measured the effect of turning on various levels of ad-blocking on cpu and disk I/O real-time when making my decisions. Overall, my message to advertisers is: less is more. If you stray too far into technologies that consume resources on the user side of the equation, you will be blocked.

  143. I don't feel bad about AdBlock by Vyse+of+Arcadia · · Score: 1

    I'm bombarded by advertisements every which way I turn. I can't even enjoy the horizon without some gigantic billboard for divorce lawyers ruining the view. I don't think it's so much to ask that I have one outlet that's ad free.

  144. THIS (for the most part) by Anonymous Coward · · Score: 0

    most of the more reasonable animated gifs don't bother me (as long as you aren't swapping opposite sides of the colour wheel, It doesn't annoy me too much). The flash and javascript where to much though. They generally break what is an otherwise well-formed page, they start yelling at me, and pop up callouts when I mouse over words. This was too much.

    In theory I don't mind advertising, provided you're not annoying. Any more it's just so bad I whitelist project wonderful (who only use static images, and I quote like. frankly, I hope they grow).

  145. I block everything, period. by Anonymous Coward · · Score: 0
    The worst offenders (google-analytics.com, doubleclick.net, etc.) are filtered at the IP layer. I have about a hundred domains blocked in my DNS server. Then rules in privoxy, then Adblock Plus, NoScript, and (the nuclear weapon) RequestPolicy.

    I've made it such a pain to turn advertising on that I really don't see it. I see maybe one or two advertisements per week, which is few enough that I can take the time to write additional rules for them.

  146. Punch the Monkey went too far. by Xibby · · Score: 1

    For a long time I didn't use ad blocking. Then one day while trying to research a technical issue, I ran into the worst "Punch the Monkey" variant ever. The idea was a ninja warrior with mystic powers was hurling throwing starts at you. The artwork reminded me of Word Ware II era anti-Japanese propaganda. To add to the horror, it was an animated advertisement in Flash. The sound played by this advertisement can only be described as the result of piping the Windows kernel into your audio device mixed with the sound of bunnies in a blender (if you've ever heard the scream of a terrified rabbit you'd understand). The creators of this monstrosity put it into an infinite loop and disabled the control in Flash player for stopping the thing. The only menu option available was "About Flash Player." To make matters worse, I was blasting some excellent classic rock MP3s out of my speakers when this loaded, so the awful sound of this advertisement was turned up to 11.

    And that is the day I installed ad blocking, never to turn it off again. If the advertising industry adopted a code of conduct so that something like this never again appeared in any medium I would consider removing Ad Block Plus. Since that isn't going to happen, my sincere apologies to any Web sites that rely on advertising revenue.

    --
    I'm going to go back in my box and will think within the limits of my box: MS Sucks Linux Good I read too much Slashdot.
  147. By blocking ads i am doing advertisers a favor. by Anonymous Coward · · Score: 0

    Ads inspire me to avoid products more often than the other way around.

    I'm doing them a favor blocking their ads.

  148. Are the ads for...videogame stuff? by phorm · · Score: 1

    I think what sours a lot of people is
    a) Obtrusive ads (flashing, popover, etc)
    b) Repeated ads (repetition of the same crap over and over)
    c) Untargetted ads (not related to the interests of the viewer)
    d) Dangerous ads (malware-related spew from third-party ad-vendors)

    At the least, most sites should be able to get rid of (c). Slashdot does had ads with neat stuff from ThinkGeek, for example, which might appeal to the viewers. NOBODY needs (a) or (d), and some variety would be nice for (b).

    Personally, I use noscript/etc mainly to do with (d). Sites that have shite javascripts or flash that slow/lock up my browser, ads that try and force popups or redirects on me, or even ones that try to serve malware.

    "YOUR PC IS INFECTED WITH A VIRUS"

    One doesn't have to see that shit with noscript. If sites were more scrupulous about their ad networks, perhaps they wouldn't get blocked.

    1. Re:Are the ads for...videogame stuff? by trawg · · Score: 1

      The ads are, generally, for videogame stuff. There are some exceptions - sometimes its tech stuff, sometimes its movies/music, and then on rare occasions we'll have more fringe things like bank offers - but all of these are actually pretty carefully selected by our ad agency to be of interest to males 18-35 with disposable income, which is our user base.

      Our ads are relatively unobstrusive - some are animated/flash, but they do not flash or make noise. There are no popups/popunders. They do repeat occasionally. They are generally targeted, and they are NEVER dangerous (I have never gotten a 3rd party malware ad so I don't know where people are going to get this experience)!

  149. Care to share? by phorm · · Score: 1

    I'd be interested in seeing what your site looks like. Perhaps you'd care to share (in public or PM)?

    Sounds like it might be a feedback forum of sorts, or just something with good product placement?

  150. game theory in the larger frame by epine · · Score: 1

    I read many comments and I didn't see one addressing the main point: for the kind of person who is by nature extremely aggressive about making informed purchasing decisions viewing any advertisement (however innocuous) is a dominated outcome. It doesn't benefit the advertiser, since it doesn't influence your future purchasing behaviour, and to the degree the viewer's brain even notices it on your screen, the viewer's brain has absorbed useless and irrelevant information. Is what we put into our minds less harmless than what we put into our bodies? I wouldn't be too quick to judge.

    Well, the advertiser wants everyone to view the ads anyway, even in the individual cases where the viewer won't respond. Why? They'll say ads influence people below their conscious threshold. This is true, of course. But this still doesn't profit the advertiser unless subconscious influences manifest themselves in purchasing decisions. If your purchasing style is aggressively analytic, there isn't much soil for this weed to grow.

    No, the real battle is over the group of people who are presently engaged in passive consumption (with an impulsive component influenced by ad impressions) who might decide it is greener on the other side of the fence if they put their impulsive ways behind them. No ads! That would make the grass look greener, wouldn't it. So they want people who aren't influenced by ads to be subjected to ads so that people who are influenced by ads don't change their stripes.

    This is similar to the game theory matrix in the tobacco wars: the tobacco industry wished to impose upon people inhaling second hand smoke to just sit there and suck it up. We receive no benefit from doing so: it smells bad, it makes our clothes smell bad, we don't get a high, and maybe it kills us. Nice deal. But to have the non-smokers sitting in the pubs sucking it up has a psychological spin-off in helping the smokers committing slow (and expensive) suicide continue to do so.

    I admit there is some information conveyed to the rational consumer by an expensive ad campaign. Either A) the company really believes they have a compelling product, or B) the company's price structure builds in extremely fat margins.

    I've learned that the aggregate cost of discrimination between these two signals (one negative, one positive) greatly exceeds the value of the information I ultimately obtain having gone to the trouble.

    If you're the kind of person who believes that true capitalism is based on information parity in rational transactions (and you have the mental capacity to step up to the plate) there's almost no way to construct the game-theoretic matrix where not using an ad-blocker is a sane decision.

  151. Use Flashblock not AdBlock by Anonymous Coward · · Score: 0

    Stops the most annoying adverts, but allows more civilised advertisers to still reach you.
    And no need to maintain any whitelists.

  152. Here's my POV by mr_bigmouth_502 · · Score: 0

    I've been using AdBlock Plus for at least two years now (maybe three) and I haven't regretted it a single bit. I know advertisements are responsible for paying for most of the websites I visit, but ever since my laptop was attacked by a drive-by downloaded trojan from an advertisement on DeviantART, I pretty much swore never to give the ad companies any more of my business. In lieu of viewing advertisements, I decided to purchase a 12 month premium subscription on DA to show my support.

  153. adblocking by cas2000 · · Score: 2

    i adblock everything because:

    a) ads annoy the hell out of me

    b) it's a side effect of blocking javascript etc by default - i don't want web sites (especially advertising networks) running arbitrary code on my computer - spying on me and potentially installing trojans or other malware. I just want to view data, not run malware.

    c) when i want to buy something, i go looking for it and dont want to be pestered about buying stuff otherwise. i loathe, detest, and resent being badgered by advertising. i just don't fucking want to know about it, hear about it, see it.

    d) i never buy anything because of an ad.

    e) in fact because of a and c above, the only affect seeing an ad is likely to have on me is to cause me to boycott the product and/or the company selling it if the ad is sufficiently annoying (and i have a fairly low threshold for being annoyed by the cretinously inane vulgarities that advertising scumbags think are clever or funny. i particularly despise ads that attempt to use soft porn to entice me to buy their worthless shit - i have nothing against porn in general, i just hate the cheap and nasty manipulation of using it in ads or marketing).

    really, a pair of tits or whatever is not going to make me think your product is worth buying. it's going to make me think you're a manipulative scumbag.

    I hate "branding" ads almost as much as porn ads - the ones that don't even mention a product but just do their best to engender feelings of loathing and contempt for the company/industry or whatever it is they're spamming. at least, that's how they work on me.

    f) since advertising is predominantly pay-per-click and not pay-per-view my viewing ads is never going to generate any kind of revenue for the sites i visit.

    g) OTOH for sites i actively participate in, my presence indirectly generates revenue because of all the other users who choose to view ads (for whatever reason - incomprehensible to me) that read the content i contribute. but that's not something i really care about. it's merely a co-incidence or a side-effect, not a reason.

    h) i would rather not visit a site at all if there were some technical mechanism or annoyance (like interstitial ads) that attempted to force them on me. it's not like web sites are rare - there's millions of sites on the net and not one of them is worth being badgered by advertising for.

    i) i don't watch TV much either and when I do, I mostly watch the non-commercial channels (ABC and SBS here in .au) because most of the shows on commercial channels are just hollywood style shit and other american cultural imperialism. The few shows I do like to watch on commercial TV I record with mythtv and skip the ads because, as i mentioned, I hate ads, they annoy the hell out of me.

    mythtv also allows me to ignore TV for weeks or months at a time and then binge on watching TV for a few days (perhaps an entire season of a show). then i ignore it again for weeks.

    j) my life is a lot more pleasant without the constant barrage of advertising noise.

  154. Vendors should be paying *me* to block their ads by danpbrowning · · Score: 2

    Many of the ads that I see make me *hate* the vendor. Before seeing the ad, I would have been fine buying from them. After, I avoid them like the plague, tell my social circle about why their ad made me dislike them, start a boycott, or maybe just leave flaming bags of doggy doo on their front steps. So by blocking ads, I'm actually boosting the vendor's sales. They should be paying *me* to block their ads.

    In reality, the above is a bit silly. In most situations, the ads that drive me nuts are for products/services that I (and most in my social circle) would have never bought anyway, and the advertisers know that. The very things that make the ad so annoying to me are precisely what makes it effective on the actual target demographic.

    For example, I was watching TV with some extended family when one of those supremely annoying used car dealership commercials came on, with the "M-M-M-Monster Sale! Friday! FRIDAY! Fri-day! We're going craaazy!" and some family members said something to the effect of "Sounds like a great sale! We should seriously get down there!" I was shocked.

    --
    Daniel
  155. I block by Anonymous Coward · · Score: 0

    Ads on a web page are similar to ads in the newspaper. My eye is trained to ignore them. But there is a difference. On a web page, loading ads significantly slows down a page, so I block. There is nothing in the ads that I will respond to, either to read or click on, and there is no use to have them showing.

  156. I didn't care much about it until by Cute+Fuzzy+Bunny · · Score: 2

    I didn't care much about it until the ads started being animated, with sound, and in some cases you cant turn off either the video or the sound without muting your speakers. Then there came the ones that after you paused them would restart themselves in a few seconds, to give you time to scroll away from it. Because surely you turned it off in error?

    Never bought anything because of an ad, never felt better about someone that I know sucks because of an ad, I just buy what looks good, at a good price, when I need it. Do most of my shopping at Costco where a giant team of experts has winnowed down my choices to the best, they take everything back for any reason, and I have very few customer service issues. If Costco doesn't have it, I buy 5 star items that are heavily reviewed at Amazon. Not perfect, but its a pretty good indicator, and they'll also take anything back.

    I do wish many companies would take their advertising budget and plow it into customer service. I'm pretty sure outfits like directv, comcast, at&t and verizon who spend a gazillion dollars advertising and giving new customer discounts wouldn't need to bring in new customers as much if their customer service didn't suck dead donkey balls. Really dead, really big donkey balls.

  157. veRe:Just block all ads and don't worry about itre by Anonymous Coward · · Score: 0

    That is not what happens. The BBC is quite independent of the govt. It is funded by a licence fee revenue that cannot be touched by executive. Govt. It is the most savage critic of the government. Commercial networks self censor brcause they fear regulation. Americans cannot understand this.

  158. Block them all, unless you can't by autonomousautomator · · Score: 1

    Its a pity to see such great creativity used to both amuse and annoy someone. As for getting information on new products, services and offers text only adds are an excellent solution, there should be an opt-in checker for something like it. But please don't follow me and build my profile on what I like or liked at any phase in my life and also I do not support gmail reading my mails to give text only adds.

  159. "dull stuff" ?? by Anonymous Coward · · Score: 0

    Primeval?, Sherlock? Monty Python? Planet Earth? The HitchHiker's Guide to the Galaxy?

  160. I need editorial content by asdfsafd · · Score: 1

    I don't want the internet to exist as a cloud of narcissistic driven blogs and opinions, I need pages with objective data and editorial content. I don't want to pay for that, that's why I need ads. Even the Adblock-Guy begs for money after installation to feed his family. Did you pay him or have you also stolen his working power?