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Advertisers Never Intended To Honor DNT

First time accepted submitter oldlurker writes "After much discussion where many hoped a voluntary Do Not Track standard was agreed with advertisers, it turns out the advertisers already had a very different interpretation than most of us on how to practice it: 'Two big associations, the Interactive Advertising Bureau and the Digital Advertising Alliance, represent 90% of advertisers. Downey says those big groups have devised their own interpretation of Do Not Track. When the servers controlled by those big companies encounter a DNT=1 header, says Downey, "They have said they will stop serving targeted ads but will still collect and store and monetize data."'"

308 comments

  1. Missing the Point? by kraln · · Score: 5, Interesting

    Isn't that missing the entire point? Or is the do-not-track specification one of those Orwellian-titled things whereby the net effect is exactly the opposite of the name?

    1. Re:Missing the Point? by Anonymous Coward · · Score: 1

      On the contrary ... it is a very good pointer of someone who understands a little bit (at least of the world) so a prime target for more elaborate schemes ...

    2. Re:Missing the Point? by Anonymous Coward · · Score: 5, Informative

      Isn't that missing the entire point?

      Maybe, but not collecting and monetising the data is missing the point of trying to make money, and we can't have that now can we?!

      They don't seem too different to the music industry: they can't quite grasp that pissing people off may be a bad way to try making money out of them, and if you try to avoid their countermeasures you're obviously someone who wants something for nothing and a terrible person.

    3. Re:Missing the Point? by Enter+the+Shoggoth · · Score: 3, Insightful

      Isn't that missing the entire point? Or is the do-not-track specification one of those Orwellian-titled things whereby the net effect is exactly the opposite of the name?

      No it's just that advertisers are a bunch of assholes who think that free speech = unfettered right to harass everyone even when they're sleeping, eating, screwing, working or taking a dump.

      It's about time people woke up and realised that there should be limits to what _both_ companies and governments aught to be able to do.

      --
      Andy Warhol got it right / Everybody gets the limelight
      Andy Warhol got it wrong / Fifteen minutes is too long.
    4. Re:Missing the Point? by Anonymous Coward · · Score: 2, Informative

      Eh, I'd say it's more about time people started using NoScript, Ghostery and Adblock Plus on a large scale...

    5. Re:Missing the Point? by wonkey_monkey · · Score: 1

      Isn't that missing the entire point?

      Err, yeah, and that's why the headline is "Advertisers Never Intended To Honor DNT."

      --
      systemd is Roko's Basilisk.
    6. Re:Missing the Point? by GrumpySteen · · Score: 1

      If you're browsing the web while you're sleeping and screwing, you're doing it wrong.

    7. Re:Missing the Point? by mellon · · Score: 1

      That's right. It's very difficult to concentrate on the messages our internet overlords are trying to get us to read if we waste time sleeping and screwing. Back to your browser, citizen!

    8. Re:Missing the Point? by mwvdlee · · Score: 1

      It's about time people woke up and realised that there should be limits to what _both_ companies and governments aught to be able to do.

      So... who's going to enforce the limits on companies?

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    9. Re:Missing the Point? by Anonymous Coward · · Score: 4, Insightful

      In any other civilised nation, the government. But of course in America, that'll never happen

    10. Re:Missing the Point? by MightyYar · · Score: 0

      It's about time people woke up and realised that there should be limits to what _both_ companies and governments aught to be able to do.

      In my view, corporations get their charter from government and are thus an extension of government. It makes little difference whether a corporation or a government is doing the tracking. As a practical matter, the corporation is completely dependent on the government and will (usually) freely share the information. If they won't share, there are usually ways to induce them to share it - even without the obvious "court order", "pass a new law" or "executive order" route.

      I'm not completely hyper about privacy, but I do think we lack an appreciation of exactly how much "they" know about us.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    11. Re:Missing the Point? by Richard_at_work · · Score: 5, Insightful

      Why should they honour it? It's the browser which is voluntarily giving out identifiable data! Sort your browser out if you don't want to be tracked.

      DNT is the same as saying passwords aren't required, because there's a "do not impersonate me" standard.

    12. Re:Missing the Point? by Nursie · · Score: 5, Insightful

      I don't think I ever understood the point in the first place.

      A polite request to please not track you, made to an industry that exists solely to make money out of tracking people?

      Yeah, that was going to work...

    13. Re:Missing the Point? by Anonymous Coward · · Score: 1

      It's the browser which is voluntarily giving out identifiable data!

      Which, in many cases, has legitimate uses. That's like arguing that because my car openly displays my number plate that it's OK to use that to construct a database on where I go and send me advertising based on that.

    14. Re:Missing the Point? by Anonymous Coward · · Score: 0

      Quack. That's because government is Evil and can do nothing right. Quack.

    15. Re:Missing the Point? by SomeKDEUser · · Score: 5, Insightful

      So you see no difference between an elected administration and a private entity with no democratic oversight?

      At the end of the day, the reason why companies are let doing perfectly dickish things in the US is people believe that the government would be worse. And so vote for people who promise they'll let companies be dicks.

      The stupid, it hurts.

    16. Re:Missing the Point? by TubeSteak · · Score: 2

      Why should they honour it?

      Because it respects the social compact between businesses and the citizens they serve.

      Instead, we have a prisoners dilemma where one prisoner has nothing to lose *and* can tweak the rules if they bribe^W lobby the rule makers.

      --
      [Fuck Beta]
      o0t!
    17. Re:Missing the Point? by just_a_monkey · · Score: 2

      The point here is "voluntary". If it was voluntary to display the number plate, you should sort your car out if you don't want it to display yours, and I should be allowed to record and track whatever I wanted to.

      --
      How inappropriate to call this planet Earth, when clearly it is Ocean.
    18. Re:Missing the Point? by Richard_at_work · · Score: 5, Insightful

      "Social compact" - what pretentious bollocks.

      Your browser is leaking your info - fix that. Trying to stop people taking advantage is so utterly the wrong approach here, its the same as any security related issue - make your end as secure as you possibly can, because the world is a big wide open and very bad place. You cannot control the other end, but you can control what you are leaking.

      Also, pathetic hacks like DNT do not work even when backed with legal status - the internet is not one jurisdiction, but your browser certainly is... fix your data leakage at the source, not at the receiving end.

    19. Re:Missing the Point? by flyneye · · Score: 1

      Browsers work fine, their ethics don't.
      Hit it with a hammer if it doesn't work.
      Overkill, it works everytime.

      --
      *Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
    20. Re:Missing the Point? by fey000 · · Score: 1

      Eh, I'd say it's more about time people started using NoScript, Ghostery and Adblock Plus on a large scale...

      I'm using all of the aforementioned as well as DNT+. No advertising agency will make a dime off of me. On a side note, is there a well defined boundary between privacy and spite?

    21. Re:Missing the Point? by Cinder6 · · Score: 1

      Then here's the question:

      What measures should we take to stop the browser from leaking our information? Is there any way to do so without losing functionality, such as saved sessions?

      --
      If you can't convince them, convict them.
    22. Re:Missing the Point? by fast+turtle · · Score: 5, Interesting

      And the first thing that the Mozilla Devs need to do is delete the Unique ID for Safe Browsing from the firefox code base as it's a cookie that can't be deleted. For those using Firefox and it's derivitives, change the Safe Browsing ID to "0" and help Poisson Googles Data. What really bothers me about this issue is that even when "In Private" browsing is enabled, this unique ID is being passed to Google, in direct violation of my intentions when entering "In Private" mode. This is just one more reason I rarely use Firefox. Opera has a similar feature and I suspect it does the same. Sorry but Safe Browsing needs to be completely anonymous instead of tracking us like it does now.

      --
      Mod me up/Mod me down: I wont frown as I've no crown
    23. Re:Missing the Point? by Richard_at_work · · Score: 4, Insightful

      Stop accepting cookies from anyone except the first origin website for a start - advertisers use their own cookies to track you across sites, using site specific cookies makes tracking you across sites extremely hard. Session cookies aren't an issue - if you are using my website, you don't have any leg to stand on when asking me to not track your usage of my website.

      Remove a lot of information from the user agent string. Take it back to browser name, major number, minor number.

      Stop allowing plug ins etc to add user agent detail or request header lines.

      Treat third party images the same way as cookies.

      Rigidly enforce plugin security, so things like Flash cannot maintain cookies etc outside of the browsers control.

      Etc etc etc.

      There are plenty of things that the browsers need to fess up and fix before DNT can be considered to not be a joke - *asking* third parties not to do "X" when you are leaking that data voluntarily to them each time you request an object is just stupid.

      If this was anything else, the onus would be on the one leaking the information - if your medical records were being leaked through system insecurity then the one being decried here on Slashdot would be the source of the leak, not the recipient! Why is this any different?

    24. Re:Missing the Point? by Anonymous Coward · · Score: 0

      If you care about privacy, why on earth are you using Google, a company whose entire purpose is to violate your privacy and sell the data on to their customers?

    25. Re:Missing the Point? by Anonymous Coward · · Score: 1

      So you see no difference between an elected administration and a private entity with no democratic oversight?

      Sure, there's a difference... with the "private entity", I can chose not to do business with them. I can block google's tracking scripts, I can refuse to load Facebook's "like" button.

      With the government, I have no choice. I cannot hide my license plate from their scanners, I cannot hide my address from their databases.

    26. Re:Missing the Point? by betterunixthanunix · · Score: 0

      What measures should we take to stop the browser from leaking our information? Is there any way to do so without losing functionality, such as saved sessions?

      https://en.wikipedia.org/wiki/Ad_filtering

      Yes, websites like Facebook can still track you, but at least you'll narrow the list of people who can follow you around the web (and at least you'll have to actually sign up for such things; if you are not a Facebook user, then you can and should use your hosts file or firewall to block *.facebook.com and *.fbcdn.com).

      --
      Palm trees and 8
    27. Re:Missing the Point? by TheGratefulNet · · Score: 2, Interesting

      you missed my biggie: deinstall flash.

      if I need a YT video, I run 'youtube-dl'. not only do I get selectivity in what flash gets run on my system but I get to keep a copy of the video in case I want it, later. and of course, I get no 'buffering' bullshit.

      I have not found a single reason to have flash installed in a browser. but I admit I'm very willing to go without the latest 'linked video' from this or that idiot. if the video is not something I can get spam-free, I do without.

      not having flash installed was one of the smartest things I've done in a long time. I'm glad that info got to me very early on.

      --

      --
      "It is now safe to switch off your computer."
    28. Re:Missing the Point? by TheGratefulNet · · Score: 1

      So... who's going to enforce the limits on companies?

      citizens united?

      (ok, I make bad joke.)

      --

      --
      "It is now safe to switch off your computer."
    29. Re:Missing the Point? by green1 · · Score: 2

      Yes, privacy is when you block every attempt to identify you, track you, or send you any information you don't want.
      Spite is when you start sending them hate mail, having their executives tailed every minute of the day, or generally treat them the same way they normally treat us.

    30. Re:Missing the Point? by amck · · Score: 2

      Because, as stated by Google, it isn't.

      I will use Google and get / give a degraded service in Privacy mode by giving them less information, possibly getting more ads from Google and a less-targeted response.

      With Google, the idea (the implicit "contract") was that your data was available and used by Google for targetted advertising, but not passed to third parties. I don't mind Google knowing of my fondness for Twinkies, and my purchasing of them, but I _do_ mind if my health insurer knows, for example.

      --
      Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist
    31. Re:Missing the Point? by green1 · · Score: 1

      Exactly, I have though since day 1 that adding a flag to the browser was at best a waste of effort and bandwidth (albeit very very small amounts of bandwidth) I never for one second thought that a polite request would make any difference what so ever.

    32. Re:Missing the Point? by Anonymous Coward · · Score: 0

      "you don't have any leg to stand on when asking me to not track your usage of my website."

      The same way as we "do not have a leg to stand on" when we enter a store and the store-owner simply assumes posession (blatantly robs us) of the laptop we got with us ?

      I might be wrong, but I don't think it works that way dude ...

      "Remove a lot of information from the user agent string. Take it back to browser name, major number, minor number."

      I would love to see something like that that, but it would also destroy any caching-mechanisms that browsers implement.

      In other words, I would like to see caching mechanisms kept -- at least the ones that do not use those "magic numbers" (a hash of the size and date of the origional file).

    33. Re:Missing the Point? by Richard_at_work · · Score: 1

      I didn't miss your biggie, I included a better solution in "rigidly enforce plugin security" - currently, on most browsers its a case of "hey, a plugin, here, have as much access as you like!" and that's stupid.

    34. Re:Missing the Point? by Anonymous Coward · · Score: 0

      But....but....Flash was horrible and nearly universally hated. Then Apple stated no Flash support on iPhone. Then the Slashbots decreed "Flash Good", Android supports it!!! Now you're telling me flash is bad? /head asplodes

      Oh Slashbots, I implore you to tell me how to think. Lend me your Wisdom of the (retarded) Crowd.

      Seriously though, I'm with you on the flash blocking and youtube downloading as opposed to streaming; even on a 50Mb/s connection, the stream times out on me... /weak

    35. Re:Missing the Point? by allo · · Score: 1

      depends. if the session is your function, you need to know, that part of the function is, that you will be recognized on visits later on. this has positive and negative aspects, which cannot be split, independent of the way how you realize the session (i.e. blocking cookies and having sessionid in the url won't help you with being tracked)

    36. Re:Missing the Point? by Anonymous Coward · · Score: 1

      The hosts file doesn't support patterns. It's a wholly flawed approach to blocking.

    37. Re:Missing the Point? by Anonymous Coward · · Score: 0

      Why should Google pay a fine for Safari failing to enforce user settings?

    38. Re:Missing the Point? by Dahamma · · Score: 1

      Point out a single useful web search engine who's business model doesn't depend on that. Big surprise, you can't as there isn't one.

    39. Re:Missing the Point? by sjames · · Score: 1

      I think he meant it the other way around. BECAUSE corporations act as extensions to government they should be under the same Cconstitutional limitations as government. No more end-running the C9onstitution by having corporations do the dirty work.

    40. Re:Missing the Point? by Anonymous Coward · · Score: 0

      That's like arguing that because my car openly displays my number plate that it's OK to use that to construct a database on where I go and send me advertising based on that.

      Wow, you're out of touch. That's actually already happening.

    41. Re:Missing the Point? by Anonymous Coward · · Score: 2, Interesting

      Mozilla ... Unique ID for Safe Browsing

      Could somebody give me a link to info about this? Google isn't turning up very much about this.

      I'd like to know what my Firefox unique ID is, and how to control it.

    42. Re:Missing the Point? by zippthorne · · Score: 1

      I actually assumed that it would result in even more tracking..... "What's this guy want to hide...."

      --
      Can you be Even More Awesome?!
    43. Re:Missing the Point? by Anonymous Coward · · Score: 0

      Yea, you do that, and see exactly how many sites suddenly stop working properly since they use that as part of the session id.

    44. Re:Missing the Point? by MightyYar · · Score: 1

      So you see no difference between an elected administration and a private entity with no democratic oversight?

      There are large swaths of the US government without any direct democratic oversight. And corporations do, ultimately, follow the rules set by congress. The government can seize corporations, and it has done that a lot recently with banks, insurance companies, and even domestic automakers. Corporations are whatever the government wants them to be - they are not some natural economic entity.

      That said, I think you are right - we are often more comfortable letting private individuals run the show, because at least we can be sure that their motivations are mostly fiscal. While this leads to some pretty shitty behavior, it is also fairly predictable and reasonably dealt with.

      The problem we face now is that we left a feedback cycle in place when creating corporations, where the corporation can funnel money back at the government. So now you have unelected, non-appointed people with a lot of influence in the day-to-day affairs of the "real" government. I don't pretend to be smart enough to know what the answer is, but it probably involves rethinking the corporate charter a bit.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    45. Re:Missing the Point? by 10101001+10101001 · · Score: 2

      Stop accepting cookies from anyone except the first origin website for a start - advertisers use their own cookies to track you across sites, using site specific cookies makes tracking you across sites extremely hard.

      Um, not really. As you later note, advertisers can use custom named images (based upon the requesting ip address). Hell, just the ip address is often enough a lot of the time, especially if you're using ipv6.

      Session cookies aren't an issue - if you are using my website, you don't have any leg to stand on when asking me to not track your usage of my website.

      Except "session" cookies merely means "not written to disk cache" cookies, which still allows for lots of tracking if you rarely close your browser--a real possibility if you have a laptop and simply sleep/wake it a lot. To say it's not a issue misses the obvious: if an advertiser figures out who you are very early in each session, then effectively they can track you pretty nearly as much as if they were permanent cookies. Ie, session cookies are only useful so long as browsers leak so little information that you can't be uniquely identified through other means, like say, an ip address.

      Remove a lot of information from the user agent string. Take it back to browser name, major number, minor number.

      Great idea, except considering the rapid pace of browser versioning and the not so rapid pace of browser adoption, even the version number is a good way to narrow down the requester.

      Stop allowing plug ins etc to add user agent detail or request header lines.

      Great in theory. In practice, plugins expose support for different file types that the server probably should know about to return sensible results. I mean, yea, it'd be great if everything was writtable in the context of "it'll all fallback gracefully whatever I do", but it doesn't work that way in the real world, which basically mandates some sort of javascript wrapper if you choose to use any sort of plugin.

      Treat third party images the same way as cookies.

      Well, that'll break a significant part of the web, especially since there's no sensible basis to limit it to just images. It really should sensible extent to any object that can be used to track someone, which translates into anything that can be named. Other than that, great idea.

      Rigidly enforce plugin security, so things like Flash cannot maintain cookies etc outside of the browsers control.

      And what sort of magic do you propose to give the browser the omniscience to know that a bit of information is a cookie or not? Or should it simply bar all information transferal of any kind to-from a plugin? Or perhaps just bar all sorts of writes to the filesystem, turning all plugin data into session data? The latter only mitigates the issues, really.

      There are plenty of things that the browsers need to fess up and fix before DNT can be considered to not be a joke - *asking* third parties not to do "X" when you are leaking that data voluntarily to them each time you request an object is just stupid.

      As much as I agree with the former, DNT will always be a joke precisely because no matter how much browser developers try to not leak unique information, there's plenty of third party advertisers who are plain assholes who, if anything, will actively try to track harder DNT people precisely because they're a niche market who otherwise might not get many ads.

      If this was anything else, the onus would be on the one leaking the information - if your medical records were being leaked through system insecurity then the one being decried here on Slashdot would be the source of the leak, not the recipient! Why is this any different?

      Perhaps because it's close to impossible to *not

      --
      Eurohacker European paranoia, gun rights, and h
    46. Re:Missing the Point? by Anonymous Coward · · Score: 0

      "Advertisers Never Intended To Honor DNT"

      and I never intended to disable AdBlock or mess with any web tracking device. :-).

      LOL. who is kidding who?

      Let them think I live in Carribeans, I am shopping every day for shoes and visit news sites in 4 languages. That will make them a few penny.

      Of course, they can also make up all this data to sell.

      The real suckers are the advertisers which pay for such bogus data. he he.

    47. Re:Missing the Point? by Anonymous Coward · · Score: 0

      DuckDuckGo.

      They don't rely on tracking information. Shut up and do your research.

    48. Re:Missing the Point? by vux984 · · Score: 3, Insightful

      Your browser is leaking your info - fix that.

      Good idea.

      Trying to stop people taking advantage is so utterly the wrong approach here, its the same as any security related issue - make your end as secure as you possibly can, because the world is a big wide open and very bad place. You cannot control the other end, but you can control what you are leaking.

      Of course you can, and should pass laws and attempt to control the other end as best you can. What planet do you come from?

      Because down here, we take a two pronged approach to problems like this... to deal with home invasions we invented walls and doors and locks and keys and motion sensors and alarms, and so on. You want to be secure in your home, secure it.

      But we didn't stop there, we also made home invasions illegal, tresspassing, break and enter, and so on.

      Why do you advocate only doing half when it comes to the internet?

      pathetic hacks like DNT do not work even when backed with legal status - the internet is not one jurisdiction,

      So, many of the big advertising firms are based out of this country, or have a physical presence in the country, and many more operate out of countries we have treaties with. Sure that doesn't reach absolutely everyone out there, but the reach is pretty decent. Any particular reason we shouldn't bother at all?

    49. Re:Missing the Point? by Anonymous Coward · · Score: 0

      So use youtube's html5 player?

    50. Re:Missing the Point? by Anonymous Coward · · Score: 0

      I use them for three reasons. First, they don't sell the data, they sell advertising and their data is a major competitive advantage they're going to protect. Second, they seem to police themselves better than most. Third, they are watched very closely by a number of powerful entities. IOW, it's the devil everyone knows.

    51. Re:Missing the Point? by tftp · · Score: 0

      I actually assumed that it would result in even more tracking..... "What's this guy want to hide...."

      I'm sure there is a lot of business potential in tracking a basement-dwelling geek who is paranoid about privacy and is well educated to make such tracking difficult. Perhaps after only a few years you will be able to show him one ad of a spare T-shirt. You would have to encode it in base 26 and make it into a challenge. Not that the geek in question has any use for the second T-shirt...

    52. Re:Missing the Point? by shutdown+-p+now · · Score: 1

      You enact laws to make it works, like this. DNT then serves as a universally-recognized means for the user to demand the advertiser to comply - its usefulness in that it's easy for the user to enable, yet the advertiser cannot claim any misunderstanding over what precisely it means for the purpose of the law.

    53. Re:Missing the Point? by dkf · · Score: 2

      help Poisson Googles Data

      That sounds fishy to me.

      --
      "Little does he know, but there is no 'I' in 'Idiot'!"
    54. Re:Missing the Point? by Anonymous Coward · · Score: 0

      Do not track supporting companies should feel free to stick it to the higher ups of the advertising companies. One such example procedure could be to:

      1. Look up their basic personal information using Beenverified.com.

      2. Spend a small amount of cash getting their deepest personal information using Intellius.

      3. Post that information in the clear on a website, upload to sites such as BitTorrent, give to Russian or Chinese hackers, you know, just generally get their personal information exposed for ID theft. Public records, right? So it's all good.

      4. Profit, well, for those hackers using their stolen IDs, but not for the advertising companies.

      Disclaimer: this is only an example and has not actually happened (yet).

    55. Re:Missing the Point? by KingMotley · · Score: 1

      flashblock works fine. Every once in a while I want something that requires flash, but 95% of the time it's garbage.

    56. Re:Missing the Point? by Anonymous Coward · · Score: 0

      Ghostery! Available for Firefox at least, maybe others.

      It's less troublesome to live with than noScript, and handily blocks boatloads of trackers, ads, widgets, buttons etc.

      It's not the be all and end all of online privacy certainly, but it's the best thing I've found to deal with a large swath of problematic crap without making web browsing an exercise in figuring out what you need to allow to make a site function.

    57. Re:Missing the Point? by fustakrakich · · Score: 1

      No it's just that advertisers are a bunch of assholes who think that free speech = unfettered right to harass everyone even when they're sleeping, eating, screwing, working or taking a dump.

      Oh please! Don't you know how to turn off the ringer?

      --
      “He’s not deformed, he’s just drunk!”
    58. Re:Missing the Point? by X0563511 · · Score: 1

      Thanks, I'd rather my browser continue to be useful and just (continue to) block their shit.

      I might have tolerated ads if they respected me. But they don't, so I don't respect them. They can go pound sand.

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    59. Re:Missing the Point? by Anonymous Coward · · Score: 0

      Remove a lot of information from the user agent string. Take it back to browser name, major number, minor number.

      Can't we just replace it with an empty string? The main point of this feature was to do browser sniffing, but that's completely frowned upon anyway. There isn't any reason to have an user agent string.

      Treat third party images the same way as cookies.

      Easier said than done. Users in forums have to upload images to third-party servers in order to post them, since they can't upload them to the server where the forum is located. Block third-party images and you have effectively made that feature impossible to implement.

    60. Re:Missing the Point? by Tom · · Score: 1

      No it's just that advertisers are a bunch of assholes who think that free speech = unfettered right to harass everyone even when they're sleeping, eating, screwing, working or taking a dump.

      Yeah, everyone confuses those.

      You have the right to speak.
      I have to right to not listen.

      It really is that simple.

      --
      Assorted stuff I do sometimes: Lemuria.org
    61. Re:Missing the Point? by fa2k · · Score: 1

      They should honour it because of people like me, who don't mind seeing ads, but couldn't give a crap about "relevant ads" and don't want to be tracked.

      I haven't actually enabled DNT yet, and this story will make me install something like Ghostery instead (Problem is, I have a permanent IPv6 address [not the default! don't be afraid of IPv6 for privacy reasons], but maybe I'll leave it like that as an incentive for the trackers to upgrade to IPv6).

    62. Re:Missing the Point? by Anonymous Coward · · Score: 0

      I am a developer who mostly develops for the web. I surf with noscript and tight cookie settings. Presumably other web developers who understand the issues do the same. So why do they insist on writing websites with more and more javascript? To me it makes sense in the backend of online service app like google docs. But some blog and swiss cheese not working at all with out javascript enabled??? wtf its just dumb.
       

    63. Re:Missing the Point? by Anonymous Coward · · Score: 0

      I was trying to use Google Maps to find the G spot... Guess I'll never find it now :-(

    64. Re:Missing the Point? by Anonymous Coward · · Score: 0

      They don't seem too different to the music industry: they can't quite grasp that pissing people off may be a bad way to try making money out of them, and if you try to avoid their countermeasures you're obviously someone who wants something for nothing and a terrible person.

      But it worked for George Lucas!

    65. Re:Missing the Point? by Dahamma · · Score: 1

      Oh, give me a break. I said *useful*. Their results aren't even remotely close to an engine like Google or Bing (it uses a lobotomized version of the already crappy Yahoo search).

      And they handle in a day what a real search engine does in 30 seconds. If it was ever to scale to anything more useful than a silly counterexample, they'd either go out of business or have to change their model to something non-free or that advertisers would actually want to use.

    66. Re:Missing the Point? by Anonymous Coward · · Score: 0

      http://youtube.com/html5 - this works for all videos without ads

    67. Re:Missing the Point? by b4dc0d3r · · Score: 1

      I can't figure out how you got +5 interesting when the replies amount to "WTF are you talking about?"

      As far as I can tell, this is the issue. Bug 368255 which was opened early 2007, and still has comments as of March of 2012.

      I don't know for sure that's what slow turtle was talking about, and I can't tell from the bug discussion exactly what it means.

      I don't know how to set the cookie to 0, or to set it to something random to make Google's data any more fishy than I already am making it (by searching for random terms from a safe dictionary at set intervals via a cron job and some scripting). And by safe I mean not likely to be on any watch list anywhere.

      I have looked through enough of the Firefox codebase while bug-hunting for ReactOS that I am unwilling to investigate this further. It was a nightmare, and while I assume it has been cleaned up a bit, I fear going back there again.

    68. Re:Missing the Point? by Richard_at_work · · Score: 1

      I don't advocate only doing half - I just understand that US laws don't apply to BongaBongaLand and the advertisers based there, so while breaking and entering, trespassing and burglary are all nicely illegal, a similar law won't matter one iota when someone can do all those things without ever coming into your legal jurisdiction. And while currently most advertisers are based in your jurisdiction, they can easily move out of it.

      Its also interesting that you used examples of where someone comes into your private property, which doesn't relate at all to a browser voluntarily giving your information out - try something like walking down the road stark bollock naked and trying to claim that someone taking a photo of you is an invasion of your privacy... doesn't work does it?

    69. Re:Missing the Point? by vux984 · · Score: 1

      I don't advocate only doing half - I just understand that US laws don't apply to BongaBongaLand and the advertisers based there

      But that misses the point. There aren't ads from some company in BongaBongaLand on 80% of the websites you visit. There ARE trackers from Facebook and Google on 80% of the websites you visit. The company in BongaBongaLand isn't able to track you meaningfully because you might hit one of their ads once a week.

      BongaBongaLand advertisers can track me all they want, and they'll still get virtually nothing from me because I'll rarely hit their ads.So I'm not overly worried that the law isn't reaching them.

      Meanwhile, Google and Facebook can almost track your browsing in realtime anywhere you go.

      And while currently most advertisers are based in your jurisdiction, they can easily move out of it.

      Google and Facebook could move their HQ out of the US to BongaBongLand, sure, but they'll still be subject to US law as long as they have US branches, and US employees. Or would they move to the UK, where we could have a treaty resulting in them passing essentially the same laws we have here.

      Big multinational corporations, which are the ones that are a real threat to privacy, aren't nearly so mobile as you imply.

      And small fly by night ones out of bongabongaland don't have the critical mass to be a real threat.

      So laws can be very effective.

      try something like walking down the road stark bollock naked and trying to claim that someone taking a photo of you is an invasion of your privacy... doesn't work does it?

      Someone catching a solitary photo or 2 of me in a public setting doesn't bother me in the least, regardless of what I'm wearing. If I wander down the street naked, then I've accepted the likelihood that others will see me. That's fine.

      But someone following me around ALL DAY EVERY DAY with a camera, recording every where I go, however is an entirely different scenario, and it is definitely an invasion of my privacy.

      My neighbors see me in public all the time, and I have no issue with that at all. But none of my neighbors are tracking me; if they were then we'd have a problem.

      Its really not that complicated.

  2. So in other words... by Anonymous Coward · · Score: 3, Informative

    ...they will still track.

    1. Re:So in other words... by Anonymous Coward · · Score: 0

      Yeah but they are just tracking Ghost-you.
      You know, that more handsome guy you see in the mirror in the morning?
      Yeah, that guy. All the girls want that guy...

    2. Re:So in other words... by Anonymous Coward · · Score: 0

      Yeah, that guy. All the girls want that guy...

      All the girls want to to be that guy.

      /fixed

  3. This is where someone will say... by someone1234 · · Score: 5, Informative

    What ads? I use noscript and adblock.

    --
    Patents Drive Free Software as Hurricanes Drive Construction Industry
    1. Re:This is where someone will say... by Anonymous Coward · · Score: 0

      And....DNT plus and DNS crypt.

    2. Re:This is where someone will say... by Anonymous Coward · · Score: 2, Informative

      Don't forget Ghostery.

    3. Re:This is where someone will say... by houghi · · Score: 2

      On top of noscript and adblock, I block complete domains with http://winhelp2002.mvps.org/hosts.htm
      And I also edit the css of the most visited websites with http://userstyles.org/

      --
      Don't fight for your country, if your country does not fight for you.
    4. Re:This is where someone will say... by JayRott · · Score: 5, Interesting

      Of course, by doing this you get folks screaming "You are STEALING content! How do the content creators get paid?!?" I have no problem with websites making a buck, and I would even go back to viewing ads as long as they are not obnoxious or folowing me around the entire net. If they can't respect me enough to honor my choices I can't respect them enough to loan them my eyeballs. The internet was a huge push forward for information sharing, but I simply can't get behind every internet user having a dossier encompassing every site they visit or every purchase they make used for god-knows-what by god-knows-who!

    5. Re:This is where someone will say... by Anonymous Coward · · Score: 5, Informative

      Don't forget Ghostery.

      Indeed, don't forget to avoid it. it is a product of the advertising industry itself, specifically Evidon.

      Don't you think they love the metrics it provides about the types of ads and beacons that people are choosing to block?

      Let's see what Ghostery's maker says:

      That technology includes Ghostery, Evidon’s browser tool that reports on data collection across 26 million websites and informs the company’s business control solutions.

    6. Re:This is where someone will say... by Anonymous Coward · · Score: 0

      Of course, by doing this you get folks screaming "You are STEALING content! How do the content creators get paid?!?"

      They should remove their content from the internet.

    7. Re:This is where someone will say... by betterunixthanunix · · Score: 5, Interesting

      I would even go back to viewing ads as long as they are not obnoxious

      As far as I am concerned, the only advertisements that are not obnoxious are the ones that I specifically ask for. When do I specifically ask for advertising? When I search for products on Amazon, when I go to Craigslist, when I use Google Shopping to compare prices, etc. It is no surprise that those things are so overwhelmingly successful (both in terms of money and in terms of utilization): there is no incentive for anyone to block them, because they are giving people something useful and something people want.

      The reason advertisers have such a bizarre interpretation of do-not-track is that they know they cannot make any money by respecting people. That's why I use ABP and NoScript: advertisers do not respect me, so I will not let them consume my screen space, CPU cycles or bandwidth.

      As for the poor websites that claim they will go under without advertisers...well, maybe they should stand up for their users and say, "No, obnoxious, disrespectful advertising is not allowed on this website." What happened to just showing me a picture that says, "This product is better than the rest!" and leaving it at that?

      --
      Palm trees and 8
    8. Re:This is where someone will say... by Anonymous Coward · · Score: 0

      I use my Sonicwall to filter most of this stuff. noscript and adblock for the rest. I also use different browsers. One for general web browsing and shopping which clears my cookies, cache, and history on exit. The other for banking and personal finance which is inside a virtual machine and is only used for that purpose.

      I could still be tracked by my ISP or other wiretapping or packet sniffing by the feds, but honestly at that point if you cared you are probably a criminal.

    9. Re:This is where someone will say... by Charliemopps · · Score: 2

      That's cute. And you think that does ANYTHING other than block the targeted ads? If the only thing bad about this were the targeted ads, we wouldn't have a problem. I'd actually prefer more relevant ads. The problem is the collection of the data. When you go to nearly any website on the net, they track everything you do there. Every click you make, every form you fill out, everything. Even if they don't have your name, they have your IP, your browser, your OS... enough data to uniquely identify you. Then those sites share that data with marketing SAS firms that collate, and return sales leads. You didn't sign into that pornsite when you were looking at all that midget porn? That's alright, they ship your activity off to the marketing firm who also has a contract with Newegg, where you have an account with your full name, address, phone number etc.... They compare your IP and other details, figure out who you are and sell it back to the midget porn site. Now it's 6pm on a Tuesday, you're in the middle of dinner with your familly and your wife mentions that she got a call today about a great deal on a years subscription to assbangingmidgets.com do you think she should sign up?

      And that's just the tip of the iceberg. Soon they will be able to predict much of your behavior and manipulate you at their whim, simply based on what your interests are. Relying on adblock is about as close to having your head in the sand as you can get.

    10. Re:This is where someone will say... by kheldan · · Score: 1

      I'm 100% with you on this, and I'm here to say that because too many people are going to mod you down and/or flame you for daring to say it. Too many people don't understand that privacy is valuable and should be protected, and that corporations and governments don't give a rat's ass about any of that and only care about controlling people's lives and making profit off of them. It's a dangerous trend that may not be able to be reversed in our lifetime, if at all, but that doesn't mean that we should stop fighting against it.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    11. Re:This is where someone will say... by kheldan · · Score: 1

      So what's the alternative, smart guy? Open the flood gates, let the stream of sewage (ads) in all the time? What's your genius solution? I want to hear it. Or are you one of those "people" who say "give up, you can't fight it"?

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    12. Re:This is where someone will say... by drooling-dog · · Score: 1

      I use the mvps.org HOSTS file as well, and have been very happy with it. Pretty much all of the crap out there now lives at 127.0.0.1.

    13. Re:This is where someone will say... by Anonymous Coward · · Score: 0

      I hope you did remember to turn off the ABE options ("wan ip belong local" or whatever) in your Noscript->Options->Advanced->ABE. Because otherwise it will ping home when first document is loaded. In other words, your notrack solution is tracking you. Good luck.

    14. Re:This is where someone will say... by Anonymous Coward · · Score: 5, Informative

      You have to volunteer that data by activating their ghostrank option. There was a AMA on reddit where the devs have said that you can unpack the archive and examine the data yourselves if you don't trust them. Apparently all it sends back to them is what advertisers ghostery saw.

    15. Re:This is where someone will say... by green1 · · Score: 1

      I'm doing similar right now, but instead of a hosts file I set up a DNS server to do it for me, that way I can have every one of my devices get the same one without having to keep hosts updated on more than one machine. I also don't send it to 127.0.0.1, I direct it instead to my own server which serves up a blank page (eliminates the ugly error messages in what would be the ad boxes)

    16. Re:This is where someone will say... by Anonymous Coward · · Score: 0

      Also to add, update your HOSTS file and use the Ghostery add-on

    17. Re:This is where someone will say... by Mahldcat · · Score: 0

      Been thinking about doing that myself as well...any chances you might be willing to share out what DNS configs you happen to use on http://pastie.org/ ?

    18. Re:This is where someone will say... by green1 · · Score: 1

      my config isn't anything special really, I have a server running anyway for other stuff so I loaded dnsmasq on it and took one of the hundreds of blackhole lists found on the net and put it in an include file. then I set my web server to return a completely empty file for any request to it's IP address that doesn't request a known server that I host by name and directed all those blackhole requests there (that way I see empty ads instead of ads with an error message in them)
      Any time I see an ad on a page that gets through I check where it came from and ad it to the list.

    19. Re:This is where someone will say... by Trogre · · Score: 1

      See that's the thing - I actually don't mind sensible ads on web pages. Slashdot ads for example don't get in my way so I make no efforts to block them. In fact, a while ago a checkbox appeared on my front /. page letting me disable advertising, apparently as a reward for the contributions I have made to the site - presumably good /. karma. I have not checked that box, because the ads are simply not a burden to me.

      The ones I *do* have a problem with, are the ones I see on other sites that are either too intrusive (flashing colours, flash-based, massive banners, clickthroughs, etc) or outright lies ("congratulations you are our millionth customer, click to claim your prize", "1,701 infected files found on your computer, click here to fix").

      Surprisingly the most intrusive advertising I have seen recently comes from none other than Google, via YouTube - in my part of the world popular YouTube movies are now preceded by full video advertisements, accompanied with a yellow progress bar. The more benign (read:less obnoxious) ones let you skip the ad after 30 seconds of watching. Some make you wait up to two minutes. I doubt any ad blocker will be able to get around this one, as it is integrated into the Flash stream - the video content isn't there until the ad has finished.

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    20. Re:This is where someone will say... by Tom · · Score: 1

      Welcome to the 1%. The 99% meanwhile are exploited by the advertisers. DNT would've been a solution to them, but sadly the capitalist liberal dumbfucks didn't realize that wherever money is involved, asking nicely and hoping for some free market magic doesn't do it. You need to actually create the market force that you want. It's called a law with fines. The fines create the financial incentive to follow the law. Though personally, for known crooks like these, I'd prefer the fines to create the mechanism by which people who don't follow the law are removed from the market through the method of bankruptcy.

      --
      Assorted stuff I do sometimes: Lemuria.org
    21. Re:This is where someone will say... by Tom · · Score: 4, Insightful

      "You are STEALING content! How do the content creators get paid?!?"

      Content creators do not have a right to have their business model work out. Besides, most ads pay per click, not per view these days (though both kinds still exist).

      There are many other business models. An online game of mine (BattleMaster) runs entirely on donations, for example. I'm very proud of having been able to run this game for 12 years now, and there has never been a single banner or pop-up ad on the site. Not in the game, not in the wiki, not in the forum.
      Does it allow me to quit my day job? Nope. Does it pay for its own bills (hosting, etc.)? Absolutely.

      There are Freemium models, there are subscription models like The Onion where you get a few free articles and then they ask you to subscribe. And, of course, there is the old "You want something? Pay up and you get it." system. You know, the one that mankind has been using for a few thousand years?

      The Internet has been and still is experimenting with various ways of making money. If yours doesn't work out, stop whining and start taking the possibility into consideration that your business model is flawed.

      --
      Assorted stuff I do sometimes: Lemuria.org
    22. Re:This is where someone will say... by zoloto · · Score: 1

      static advertisements like a black and white newspaper. nothing flashing. nothing moving. nothing making a sound of any kind. it requires you to click on the advertisement and a pop-up that says "did you mean to click on this advertisement? yes. no"

    23. Re:This is where someone will say... by Anonymous Coward · · Score: 0

      You are STEALING content! How do the content creators get paid?!?

      I like to respond to that with the obligatory 'Webpages existed before ad revenue, and will continue to exist after.' If they want specific examples, I offer my own site as proof. It may just be a webcomic (zebeth.com), but I make it because I ENJOY making it, not because I want a paycheque. It's true... some people actually DO create content because they want to. I actively pay for the server space and domain name, and if I get any money back from it, it's through donations only. I absolutely abhore advertisements, and refuse to either advertise ON my site, or pay for advertisements for my site to show up elsewhere. The fanbase exists pretty much entirely out of word of mouth only, and probably a chunk from people looking for a Metroid comic strip, since I'm like the only damn one on the internet (seriously, if there's anyone wanting to create a webcomic reading this, do something Metroid based... there needs to be more webcomics about this game! There's a ton of comics based on other games, but basically none on this one. I'd like to read one not created by myself again one day.)

      Would have logged in to post this, but at work. Username Kabuthunk.

      tl;dr: Not all content creators create content solely for the purposes of a paycheque.

  4. Wasn't the point... by toxickitty · · Score: 5, Informative

    Wasn't the whole point of this to encourage advertisers to not track and if they do you have a leg to stand on in a court because you specifically made it clear you did not want to be tracked?

    1. Re:Wasn't the point... by rudy_wayne · · Score: 2, Insightful

      Wasn't the whole point of this to encourage advertisers to not track

      Yes, that is the idea. However, DNT is entirely voluntary. And if you really thought that advertisers were going to honor DNT, then you are extremely stupid.

    2. Re:Wasn't the point... by Entrope · · Score: 1

      Exactly what theory would you (or your lawyer) use in court? That by sending an HTTP request with a "Give-Me-Money: $1000" line, and then not giving you $1000, they violated a court-enforceable contract?

      The data that you send to a web server is not your property; without actual laws that limit the recording and sharing of personally identifiable data -- for example, Europe's data privacy laws -- or an actual contract between you and the web site's provider, you have no legally reasonable expectation that advertisers will not get, keep, massage, and exploit anything they can determine about who is viewing the web page or what else that person has looked at or done.

    3. Re:Wasn't the point... by toxickitty · · Score: 1

      Good thing I'm not extremely stupid then.

    4. Re:Wasn't the point... by toxickitty · · Score: 1

      There's a difference between expressing what you want done with your "property" and demanding someone give you "property".

    5. Re:Wasn't the point... by Anonymous Coward · · Score: 1

      No. The idea was to get a status quo between the advertisers and the users. Track the sheep (there are more than enough to make money on ), and leave the ones that don't want to be tracked alone. It was allways clear that the advertisers would only honor this agreement if only a fraction of the users would use it, but now it seems, they never intended to even honor it in that case. So fine, no status quo, all browser producers should include adblock-style auto-updating blacklists, activated by default. Game over, punks.

    6. Re:Wasn't the point... by Entrope · · Score: 1

      As I said, the bits you send to the web server are not your property. You seem to think that sending a Do-Not-Track header line gives you some claim about what the web server (and its owner(s) and their partners) can do with their property. That is why I made the exaggerated analogy to a Give-Me-Money header.

    7. Re:Wasn't the point... by maxwell+demon · · Score: 1

      The DNT header is the equivalent not of a "give me money" sign, but of a "do not enter" sign.

      --
      The Tao of math: The numbers you can count are not the real numbers.
    8. Re:Wasn't the point... by Entrope · · Score: 1

      Maybe in intent, but no one has given a reason that (US) courts should treat DNT as binding. If you stick a "do not enter" sign on someone else's door, it has no legal effect, and may even land you in trouble.

    9. Re:Wasn't the point... by Billly+Gates · · Score: 1

      It came from my computer? How can you say its not my property. Does any document I type in Word the property of Microsoft? Where do you cross the line?

      If I do an action how can someone else own it?

    10. Re:Wasn't the point... by arth1 · · Score: 1

      As I said, the bits you send to the web server are not your property. You seem to think that sending a Do-Not-Track header line gives you some claim about what the web server (and its owner(s) and their partners) can do with their property.

      By that argument, the data the web server sends to me isn't their property either. If what I send them becomes their property, what they send me becomes my property.
      I can thus copy it, sell it, and do whatever I like with it, no?

      What's good for the goose is good for the gander.

    11. Re:Wasn't the point... by Entrope · · Score: 1

      No. The HTTP request your computer sends them is data that your computer stored at their request (cookies), data that is necessary to identify what you are asking for, or other data that are not protected by copyright. What the server sends back -- usually, but not always -- contains enough creative expression to be protected by copyright. Except in cases of people trying to pull stunts (as in another response to one of my comments), that will essentially always be true of the request headers that are at issue with DNT.

    12. Re:Wasn't the point... by Entrope · · Score: 1

      You visiting Slashdot is not your property; it is a fact, and is not treated as anyone's property under the law. Non-trivial documents are often eligible for protection under copyright law, but web-browsing history generally is not. To my knowledge, the only theory that might apply to your web-browsing history at a particular site is some kind of contract between you and the site operator, but it's hard for me to think of why a DNT header would establish or modify such a contract, and it's equally hard for me to think of why a court would think violation of DNT requests would be worthy of much in damages (even in class-action form, assuming the relevant laws would authorize class status in that kind of case).

    13. Re:Wasn't the point... by diamondmagic · · Score: 1

      Just because it's not their property doesn't mean they don't own the copyright.

      I *own* all the data on my hard drive. I don't (necessarily) own the copyright to all the data on my hard drive. Know the difference.

  5. Please don't eat me by Chemisor · · Score: 5, Insightful

    "Please don't eat me, brother Wolf!" cried the Rabbit. "Aw, all right." said the Wolf, rolling his eyes. "I'll just trade you to brother Fox for some hens. Is that ok with you?"

    1. Re:Please don't eat me by Anonymous Coward · · Score: 1

      You can eat those rabbits who don't have a "Please don't eat me" sign, *if* you honor the PDEM-Sign. If you don't, we'll arm ALL the rabbits with shotguns.

    2. Re:Please don't eat me by someones · · Score: 1

      what would that help, if they didnt know, how to use them?
      same problem with browsers.

      All you need to not be tracked, is allready an your machine. /etc/hosts (even windows has that)
      cookie settings
      autorun scripts to clean eg. flash cookies
      blocking of unwanted domains ...

      most likely your machine + browser has all this functionality allready.
      The thing is, the regular user wont understand how to use these features...

    3. Re:Please don't eat me by gmhowell · · Score: 1

      Trade me wherever you want, just don't throw me in the briar patch.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
  6. Semantics by TemperedAlchemist · · Score: 4, Informative

    It's do not track not cover up track. I think these fellas need a course in remedial grammar.

    There are times I do want, say, Google to keep my data, and I don't care if they share it -- like if I search for Minecraft stuffs, I want MC stuff to appear on my search. Or if I search a topic and I'd rather be swayed towards more reliable sources that I would frequent rather than like, "HOMEOPATHY MAGIC QUANTUM JUICE PANACEA MAKE MONEY FROM HOME."

    For everthing else, there's Duck Duck Go

  7. That's OK by Anonymous Coward · · Score: 4, Interesting

    I have my browsers not respect their wishes on page composition and ad presentation, so I don't really expect them to respect my do-not-track header either. Their domains would first have to make it past my DNS blackhole anyway.

  8. Where can I buy it... by sinij · · Score: 4, Funny

    They keep showing me adds for 127.0.0.1, but I can't seem to find where to by this great product. Anyone has any idea?

    1. Re:Where can I buy it... by JustOK · · Score: 3, Funny

      Home Depot, check your local area.

      --
      rewriting history since 2109
    2. Re:Where can I buy it... by VortexCortex · · Score: 1

      127.0.0.1 is like a Canary. If you start seeing ads at that address, then you know you're fucked.

    3. Re:Where can I buy it... by Anonymous Coward · · Score: 0

      If you see a Canary, then you know you're fucked?

    4. Re:Where can I buy it... by Anonymous Coward · · Score: 0

      Ha ha ha! Thanks.

  9. Captain Obvious to the rescue! by Anonymous Coward · · Score: 0

    Does this really surprise anyone? You mess with a company's ability to make money and of course they're going to bend (or flat out ignore) any rules, whether they're opt-in or not. These companies serve ads, it's what they do. If you think you can take that away and they won't try to profit another way, then you may not know why businesses actually exist, no matter how slimy they are.

    1. Re:Captain Obvious to the rescue! by Anonymous Coward · · Score: 1

      Let me add on that nobody is forced to go to websites that serve ads. The websites allow them on their sites for a reason. If you don't like it, install ad blocking software. If you don't like them on principal, then avoid those sites. Yes, those are plentiful, but it is possible. How many websites did you browse in 1985?

    2. Re:Captain Obvious to the rescue! by Anonymous Coward · · Score: 0

      Symbolics.com was my favorite from 1985

  10. why adblock exists by myNameIsNotImportant · · Score: 4, Insightful

    and that is why i use and will continue to use adblock. the advertisers have given me no reason to trust them.

    1. Re:why adblock exists by drinkypoo · · Score: 1

      and that is why i use and will continue to use adblock. the advertisers have given me no reason to trust them.

      Moreover, I don't create exceptions. If you're part of an ad network, I want no part of that. If you manage to create interesting content which is also an advertisement, I will see it. If you can't manage that, and just want to tape some ads onto the side, you have already failed to face the future. Ad networks have been used to spread too much malware already.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  11. legal recourse for the average person by Anonymous Coward · · Score: 0

    Pretty much everyone guessed they would try to use backward logic, loophole or some other twisted method to do what they actually want, monetinize YOU.

    I think the point of DNT was to try and create a legal recourse for regular people. That way we can point the finger and say they are breaking standards and damaging privacy.

    Since there actually are ways to block these groups, the tech savy should use those instead. Tunnel you traffik Use adblock, etc.

  12. In Other Words by medcalf · · Score: 1

    Water is wet.

    --
    -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
    1. Re:In Other Words by Anonymous Coward · · Score: 0

      Wait a second. How long have you been sitting on this information??

    2. Re:In Other Words by Anonymous Coward · · Score: 0

      Only at certain pressure/temperature combinations.

    3. Re:In Other Words by Anonymous Coward · · Score: 0

      For a shorter amount of time than you have been sitting on that rubber dick super-glued to the edge of the bathtub, thats for sure.

  13. Duh.... by Lumpy · · Score: 2

    From the moment I saw the Do not Track idea come up, I was telling people that advertisers will not car and not honor it. the ONLY way you can set your own do not track is by using adblockers and other tools to strip out their crud. IF they wont honor your do not track, you no longer have to honor seeing their ad's. The only thing they can track by now is your IP address and the browser string if you install all the privacy plugins for firefox or Chrome. it strips their bugs, cookies, etc... and I am waiting for someone to start randomizing the browser string to further make their tracking harder.

    --
    Do not look at laser with remaining good eye.
    1. Re:Duh.... by Anonymous Coward · · Score: 0

      Yes - everyone with a functional brain saw through this immediately, but for some reason, a whole bunch of gullible people wanted to believe that DNT was the solution rather than adblock/noscript/ghostery/useragentswitcher/etc.

  14. Did anybody think DNT would be honored? by Anonymous Coward · · Score: 0

    That's ridiculous! Why should somebody throw away data just because they are flagged DNT?

  15. Duh by markdavis · · Score: 1

    >"Advertisers Never Intended To Honor DNT"

    Um.... Duh???

    Did anyone really expect anything else?

  16. Remedial Grammar... by Anonymous Coward · · Score: 0

    It's because these guys, like the political 'elite', have a different dictionary they use. They expect it to apply only to them, but not you. It's full of double talk, loose and opposite interpretations all designed to give them what they want. But when it comes to you, they will use the dictionary and grammar you were raised with to ensure you can't get what you want. They do the same thing in court. Hell, that's why they invented legalese, too.

  17. Color me astonished! by __aaltlg1547 · · Score: 3, Funny

    Advertisers are ignoring what the user wants and using your data any way they see fit just because they can?

    Know what else they're tracking and selling to other advertisers? Your do-not-track setting.

  18. DNT == by MrKaos · · Score: 1

    Most interesting and profitable to track because they don't want to be tracked.

    It's like putting a kid in front of a big red button and saying "DON'T TOUCH THAT BIG RED BUTTON". Seriously, did anyone expect anything less?

    --
    My ism, it's full of beliefs.
  19. Unless tracking is made *impossible*... by gestalt_n_pepper · · Score: 1

    The scum (advertisers, government agencies, et. al.) will continue to use it. Three cheers for ghostery.com.

    --
    Please do not read this sig. Thank you.
    1. Re:Unless tracking is made *impossible*... by Virtucon · · Score: 1

      Yup I use Ghostery and recommend it all the time. DNT+ is also a good tool. Right now there's too much tracking going on even though I have "Do Not Track" set on Firefox. I'm now just waiting for it on Chrome.

      --
      Harrison's Postulate - "For every action there is an equal and opposite criticism"
  20. It's okay by Anonymous Coward · · Score: 0

    That's okay. I never had the intention of turning off AdBlock or NoScript.

  21. Who was that one clown... by Anonymous Coward · · Score: 0

    That got all upset because Microsoft wanted to put DNT in IE10?

    Where is he now?

    I want to hear his comments about this.

  22. Gentlemen, by bickerdyke · · Score: 1

    Gentlemen, start your ad blockers.

    I'm very carefull with those as I'd like to keep my free ad-financed sites, but this is a short-cut to my blacklist.

    As is content-obscuring ads, any kind of noise and excessive blinking.

    --
    bickerdyke
    1. Re:Gentlemen, by betterunixthanunix · · Score: 1

      I'm very carefull with those as I'd like to keep my free ad-financed sites

      Well, two things:

      1. Sites should stick to traditional advertising, the kind that does not track you around the web. Assuming they respect you as much as you respect them.
      2. If sites cannot pay their operating costs without intrusive advertising then we need to build a new system that has lower costs. Peer to peer networking comes to mind.
      --
      Palm trees and 8
    2. Re:Gentlemen, by zippthorne · · Score: 1

      Pretty sure it's not the delivery costs that sites are using advertising to pay for.

      Peer to peer networking doesn't write that blog post or draw tomorrow's comic. It doesn't buy the products for testing, it doesn't test them, or edit the review.

      --
      Can you be Even More Awesome?!
  23. DNT by JustOK · · Score: 1

    'Cause I'm D.N.T., I'm dynamite
    (D.N.T.) and I'll win the fight
    (D.N.T.) I'm a power load
    (D.N.T.) watch me explode

    I'm dirty, mean and mighty unclean
    I'm a wanted man
    Public enemy number one
    Understand
    So lock up your daughter
    Lock up your wife
    Lock up your back door
    And run for your life
    The man is back in town
    So don't you mess me 'round

    --
    rewriting history since 2109
  24. It's time for built-in adblocking by Anonymous Coward · · Score: 0

    It's time to build adblocking into browsers which only blocks ads from sources which do not obey DNT. If the advertisers don't respect the wishes of the users to not track, the browser should not respect the wishes of the advertisers to display adds.

    1. Re:It's time for built-in adblocking by green1 · · Score: 1

      Problem is, these companies are honouring it just enough to make it difficult to figure out which ones are honouring it or not.
      Better solution is to assume, as I have always done, that everyone will track given the opportunity, and simply not give anyone the opportunity. I block all ads.

  25. Like they say: by Samuel+Dravis · · Score: 2

    It's very difficult to communicate with someone when their livelihood is dependent on not understanding.

  26. In other news... by epp_b · · Score: 3, Insightful

    Water is wet, grass is green and space is big.

    Honestly, you have to be quite naive and downright stupid to expect anything else.

    If you provide your attacker (advertisers), who have a vested interest in ignoring the flag, with the means to ignore the flag, it's not going to work.

    If Alice asks Charlie, a known snooper, to deliver a message to Bob and she expects Charlie not to take a peek, it's going to take more than writing "don't look, Charlie, tee hee hee!" at the top of the message.

    This was dumb idea from the very beginning and destined to explode on the launch pad. Besides, browsers already have an in-built functionality to reject third-party cookies, which pretty much takes care of the problem. Yes, there are some clever and covert ways of doing it without cookies (hidden iframes, forms and whatnot), but there's no reason browsers can't reject those on a whitelist basis (some online software will use these hidden elements legitimately).

  27. Complete ignorance? by Anonymous Coward · · Score: 0

    So they think "do not track" means "do not serve targeted ads"? If they're the same thing, then why are the two concepts expressed differently?

  28. The argument for DNT by betterunixthanunix · · Score: 1

    The point of DNT was to address the most serious privacy concerns about advertising without simply blocking ads (because people have this idea that advertising is paying for the web; I have my doubts). Supposedly advertisers would be compelled to comply, because otherwise people will see that the advertisers do not respect their wishes and then they will install things like ABP.

    Now we see that advertisers are not respecting DNT, so now we should get back to making sure everyone installs ABP.

    --
    Palm trees and 8
    1. Re:The argument for DNT by Billly+Gates · · Score: 1

      Apache doesn't either. With a phone call from Google they quickly released a patch to make sure it wont respect DNT no matter what! ... ok I assume Google had a play as I do not see why the patcher bashed DNT for ruining standards and quickly did a patch to block it?!

  29. we need to start a PAC, 'browsers unitied' maybe? by TheGratefulNet · · Score: 2

    being able to browse the internet is a form of free speech.

    I propose that our PAC lobby congress for its proper free speech rights.

    blocking ads is a form of free speech.

    please donate to Browsers United so we can get our voices heard.

    --

    --
    "It is now safe to switch off your computer."
  30. Re:we need to start a PAC, 'browsers unitied' mayb by JustOK · · Score: 1

    Blocking ads is censorship and anti-capitalistic

    --
    rewriting history since 2109
  31. Was DNT Naive Idealism or Politics? by mounthood · · Score: 1

    DNT was never going to work in any practical way. Advertisers weren't going to change because of a voluntary system. So were the proponents naive idealists or playing politics? DNT has made an issue out of data tracking (people++) but also given industry and politicians years of cover (theman++) while it's debated.

    I can't help but see this as a near total victory for industry: they haven't actually changed at all. The core issue hasn't been debated in any technical sense (what counts as tracking? how long can data be kept?...) There's little to no discussion about civil rights and privacy. No discussion about security or the legal status of the data (what happens when lawyers want tracking data for a divorce case?).

    DNT is an April Fools joke (evil bit) transformed into a mock-policy discussion.

    --
    tomorrow who's gonna fuss
  32. An object lesson... by Anonymous Coward · · Score: 0

    ... why kindly asking people to be nice to other people's (say, yours) isn't going to work. There's the wilful misinterpreting by the people whose cooperation this hinges on, but that's really but a sideshow. We already knew marketeers are invertebrate pathological compulsive liars so in that respect this cannot be news. The lesson is this: The only way to safeguard data is to not hand it out in the first place.

    It should've been obvious from the start, but apparently there are quite a lot hopelessly naïve people Out There.

    Still, as an excercise in mass-self deluding and wishful thinking this may be World Record-worthy.

  33. Well by Anonymous Coward · · Score: 0

    I guess it's time for browsers to ship with adblock.

  34. pointing this out in the past = modded down by Anonymous Coward · · Score: 0

    There were a bunch of submissions about DNT on /. in the past, and I noticed that anyone pointing out that DNT was idiotic and would be ignored, and the real solution was to stop giving them the data in the first place, was modded down to -1. People didn't want to believe it, I guess. Even if you make it illegal to ignore DNT, that just means the tracking will move offshore, and you will STILL be tracked. The only way around it is to stop giving them data. Stop running their tracking javascripts, stop loading things from their ad servers, stop loading the Facebook "like" button that's plastered all around these days.

    Now, here we are. DNT does not, in fact work.

    1. Re:pointing this out in the past = modded down by someones · · Score: 1

      THIS.

    2. Re:pointing this out in the past = modded down by Ash-Fox · · Score: 1

      I noticed that anyone pointing out that DNT was idiotic and would be ignored,

      AC posts tend to be ignored.

      was modded down to -1

      You're AC, it only takes one person to mod you down to -1.

      --
      Change is certain; progress is not obligatory.
  35. No ads browsing is a fallacy by FlynnMP3 · · Score: 2, Insightful

    Consider the alternative. Would you rather pay for the 10 or so sites that you visit on a daily basis? That's been tried and tried and tried and has always failed so far. Maybe someday in the future the magic combination of micro transactions and transparency will be stumbled upon, but it hasn't happened yet. That, and the advertising forces still believe that advertising works. A lot of people don't care about being advertised to, and in some cases they actually prefer it. So for significantly large values of stupidity or apathy, the advertising companies aren't wrong.

    The technically able and the ones who care about being subjected to unhealthy amounts of lowest common denominator dreck have tools they use (Firefox, adblock plus, noscript, ghostery, etc.) to avoid the worst of it. Fortunately for them, their mostly free and unfettered access is payed for mainly by those who don't and the small percentage of overlap between the 2 sets.

    Being a geek is fun and in this case healthier.

    1. Re:No ads browsing is a fallacy by TheGratefulNet · · Score: 2

      micropayments were NEVER given a fair try.

      wonder why.

      my view: advertisers saw that as a threat and shut it the hell down (the idea).

      I'd be happy to donate a penny here and a penny there if it means that the scourge known as 'push advertising' would go away.

      however, I'm not willing to pay for a site that also double dips in ads.

      --

      --
      "It is now safe to switch off your computer."
    2. Re:No ads browsing is a fallacy by maxwell+demon · · Score: 1

      I wouldn't mind some advertising as long as it is not aggressive (e.g. Google's text ads were quite decent; if it were not for the tracking, I'd have no problems in enabling them; note that I don't know if they are still decent because it's quite some time since I've last seen one, and I won't change that as long as I have to assume those ads comes with tracking —which probably means forever).

      --
      The Tao of math: The numbers you can count are not the real numbers.
    3. Re:No ads browsing is a fallacy by Anonymous Coward · · Score: 0

      Fuck that shit. The sites can fucking die for all I care. I'll read a book. No skin off my taint.

    4. Re:No ads browsing is a fallacy by sjames · · Score: 4, Interesting

      Well, a fair number of people tried to offer an olive branch in the form of allowing advertising but not tracking people like animals. The advertisers grabbed that olive branch and poked them in the eye with it, so here we are.

      The next move will be either total blocking of ads or websites finding some way to enforce no tracking on the advertisers they work with.

      The very few advertisers that actually have a modicum of respect for the people they advertise to would be wise to petition the FTC to regulate advertising firmly before people just totally shut them out.

    5. Re:No ads browsing is a fallacy by Anonymous Coward · · Score: 0

      It won't work. It'll be like cable: initially it was "for-pay TV service, but you get to watch without ads!". Fast forward 25 years, the monthly charge has gone up to exorbitant levels, _and_ there are ads. Lose on both counts.

    6. Re:No ads browsing is a fallacy by Anonymous Coward · · Score: 0

      Consider the alternative. Would you rather pay for the 10 or so sites that you visit on a daily basis? That's been tried and tried and tried and has always failed so far.

      It has been tried and it succeeded big time. Enough to catch the attention of the parties that commercialized the web after it becames succesful. I remember surfing a web with hardly any ad-supported websites and lots of interesting and useful content. Without ad supported sites the web would be smaller than it is now, but if it would fail it would have failed in the first place. It would be smaller, but I wouldn't be surprised if web pages would on average be more relevant and easier to find.

    7. Re:No ads browsing is a fallacy by Ash-Fox · · Score: 1

      It has been tried and it succeeded big time.

      Where is your Slashdot subscription?

      --
      Change is certain; progress is not obligatory.
  36. Look guys, here's the answer by Anonymous Coward · · Score: 0

    We need to spend our time educating and helping "mainstream" users install appropriate plugins / settings to block these clowns outright. Adblock or Adblock Plus, Ghostery, EasyPrivacy Tracking Protection List installed on IE, you name it. There needs to be a consumer response to bad behavior on their part, and not just from technically oriented users. Spread the word and do as much damage to this abusive industry as possible. Don't be swayed by appeals from website operators. We need to force there to be a change in this industry. The source site you're visiting needs to be the source of the advertisements, proxyed from the advertisers. That way they take responsibility for the tracking behaviors advertisers use on their site, and that way good sites can be whitelisted while bad sites are blocked and avoided. The current scenario of "plausible deniability" for website operators to just rent out their customer to advertisers in exchange for content, without taking any real responsibility for the advertiser's behavior won't survive if the advertisers and website operators are put under pressure.

  37. I smell conflict on the horizon by flyneye · · Score: 1

    We're a couple decades into the general public into this inter-tube-network-doohickey.
    It's been my observation that when advertisers get too smug, they lose their ass to mass protest and activism.
    Some group with an opposing idea of privacy to the corporate norm will probably be glad to trade DNT for DOS.
    All I have to do is sit back and keep readin' /., gimme a beer would'ja?...

    --
    *Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
  38. Capitalism wants to make money by Snaller · · Score: 1

    So they don't care what you want, because they want to run their ever larger, bloated, growing websites.

    Unless we get a greed cap.

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  39. Trick in the naming by mrprogrammerman · · Score: 1

    You have to use reverse psychology on the advertisers. It should have been named "Do Track."

  40. You would be just the same by Anonymous Coward · · Score: 0

    If anyone thought that agencies who have data tracking as their core competence would voluntarily subvert their own business plan, they were simply failing to think things through.

    Humans act according to their incentives. People sometimes get confused about this because they think that humans act altruistically and that such action contradicts the "according to their incentives" ideal. Allow me to clarify:

    Often, action deemed "altruistic" is actually in very good accord with one's direct incentives. A person makes a relatively small sacrifice in return for the appreciation of his peers (which has long-term value since appreciative peers tend to return favors), a sense of moral uprightness (which has psychological value), and an escape from boredom (and/or depression, social isolation). It is only in very rare cases that altruistic actions are very altruistic at all, and very few people actually engage in them.

    There is a significant chunk of the population that doesn't even bother with the above-defined form of altruism, because they get better payoff from profiteering. Rich people don't need friends to return favors, they can just pay people to do whatever they need. So, the incentives rich people face all point at making more money.

  41. dnt standard.. by Anonymous Coward · · Score: 0

    the people who devised this standard are morons..

    1. Re:dnt standard.. by someones · · Score: 1

      mod parent up.

      this is the american way of adressing a problem:
      make a law, and expect all people to car about it, if they dont, sue them...

      well, that might be the way in the USA, but everywhere else in the civilisated world, noone would care

  42. Exactly! by golodh · · Score: 1

    The information that you don't wish to be tracked is useful and ought to be worth something to someone. So sites will need to keep an eye on such visitors, right?

  43. The explanation of DNT by betterunixthanunix · · Score: 3, Interesting
    I think DNT is absurd too, but that is because I long ago accepted that advertisers are untrustworthy and not worthy of any respect. However, here is the theory of DNT:
    1. Website operators are increasingly concerned about ABP, because they rely on advertising revenue to pay the bills
    2. Browser vendors have added pop-up blocking support by default; ad blockers may be added by default as well if advertisers do not start respecting users
    3. Advertisers claimed that if people asked not to be tracked, they won't be tracked; users find that asking every advertiser everywhere not to track them is exceedingly difficult.
    4. Advertisers who fail to follow a DNT request would be black sheep, and a country could theoretically pass a law requiring DNT compliance (but how would people know if DNT was being ignored?)

    In other words, DNT is predicated on the idea that advertisers will actually respect user wishes, because otherwise users will respond by blocking ads. The point of this article is that advertisers have shown that they do not respect user wishes; the logical conclusion should be that browsers start including things like ABP by default, until advertisers start respecting DNT again (but that won't happen, so we'll just make ad blocking a standard browser feature). Browser makers must include ad blocking or else DNT will truly be pointless; users, by and large, will not install ad blocking extensions on their own.

    --
    Palm trees and 8
  44. More elaborate schemes? by betterunixthanunix · · Score: 5, Insightful

    How about we just go back to pushing ad blocking software? The point of DNT was to show that ad blocking is not necessary, because advertisers will respect users if they can just get a little feedback. Now we see that that is untrue, so let's ditch DNT and get back to ABP etc.

    The whole argument for DNT is that advertisers will be compelled to follow it, because if they do not do so then users will start blocking ads. Advertisers are not respecting DNT, so we have to deploy ad blockers now, or else DNT was truly pointless.

    --
    Palm trees and 8
    1. Re:More elaborate schemes? by SScorpio · · Score: 3, Informative

      I don't feel that ABP is enough anymore. I started using Ghostery and it blocks a lot of things that ABP lets through.

      Yes ABP is great for blocking ads, but Ghostery will block the tracking cookies ABP doesn't care about. A plus for Ghostery is it remove all of the +1, Facebook, and Twitter links from around the web that I could care less about.

    2. Re:More elaborate schemes? by Anonymous Coward · · Score: 1

      There are anti-tracking lists for ABP as well (e.g. http://www.fanboy.co.nz/adblock/fanboy-adblocklist-stats.txt).

    3. Re:More elaborate schemes? by Anonymous Coward · · Score: 1

      You really don't get it, huh?

      The whole argument for DNT is that advertisers will be compelled to follow it, because if they do not do so then users will start blocking ads.

      The whole argument for DNT is a moot point, that's what the article is saying. They don't care if you block the ads, they don't need the ads to track you. What's happening is that they make it look like they're not tracking you by not showing the ads. They're still gathering information about the browser that's requesting DNT and matching that up with your other browsing data to track who doesn't want to be tracked - and selling that data.

      Advertisers are not respecting DNT, so we have to deploy ad blockers now, or else DNT was truly pointless.

      Whoosh. The ad blockers are what have been truly pointless. DNT was only pointless if you found out your ad blockers were only keeping you from finding out the advertisers were still tracking you. There are still billions of suckers who think DNT works. It works just fine for advertisers.

    4. Re:More elaborate schemes? by Emetophobe · · Score: 5, Informative

      Yes ABP is great for blocking ads, but Ghostery will block the tracking cookies ABP doesn't care about.. A plus for Ghostery is it remove all of the +1, Facebook, and Twitter links from around the web that I could care less about.

      ABP can do that aswell if you subscribe to the Anti-Social filter. Scroll to the very bottom of this page: http://adblockplus.org/en/subscriptions. It's under Miscellaneous.

    5. Re:More elaborate schemes? by Elwood+P+Dowd · · Score: 5, Interesting

      I think it would be more harmful to those people junking up the web if we made a browser extension that clicked on every +1, like, and follow button you surf past.

      --

      There are no trails. There are no trees out here.
    6. Re:More elaborate schemes? by Mashiki · · Score: 1

      How about we just go back to pushing ad blocking software?

      Seems to fine to me. After all, they said they'd honor DNT, they're refusing to honor DNT. Now if that last 10% is honoring DNT, well I feel sorry for them. But it's not going to stop me from blocking their ads like I've been doing for the last 14 years either. It's not just a privacy issue, it's also a security issue. Advertisers are still terrible about who they let onto their networks, I mean how many times have we seen major advertisers pushing malware onto major sites? I mean really how hard would it be to simply hire someone to check the ads first?

      --
      Om, nomnomnom...
    7. Re:More elaborate schemes? by zippthorne · · Score: 1

      Why are you browsing with cookies on in the first place? Just turn them off except for a short white list of sites you actually want to do the things that need cookies.

      --
      Can you be Even More Awesome?!
    8. Re:More elaborate schemes? by Mike+Buddha · · Score: 2

      But Ad-Block can replace all the ads with pictures of kittens. Does your precious Ghostery do this?

      --
      by Mike Buddha -- Someday the mountain might get him, but the law never will.
    9. Re:More elaborate schemes? by pantherace · · Score: 1

      Because aside from Konqueror, I don't know of a browser which makes this easy to do.

      Unless I've missed something, I haven't seen another browser which prompts you about the cookie, can have accept/reject and one of this cookie or the entire domain (as well as all cookies) in a nice window.

      Mind you, it's a pain for a short time before you get those lists setup, but after that, it's great in the cases you do go to a new site and want to allow it. Every other browser I've seen requires editing a configuration dialog/file to change that. Which even though I can do, frankly, it's too obnoxious to do. I stick with noscript and abp. When I want to really be secure, I use a different browser with a completely different and more secure setup.

    10. Re:More elaborate schemes? by zippthorne · · Score: 1

      Firefox also.

      --
      Can you be Even More Awesome?!
    11. Re:More elaborate schemes? by Anonymous Coward · · Score: 0

      * couldn't care less.
       
      Could care less means exactly that, meaning you do actually care.

    12. Re:More elaborate schemes? by siride · · Score: 1

      Developer Chrome allows you to block cookies per page. I don't know if that's in Beta or Live, though.

    13. Re:More elaborate schemes? by siride · · Score: 0

      Only if you take it literally. Idiomatically, it means the opposite. Deal with it.

    14. Re:More elaborate schemes? by Platinumrat · · Score: 3, Funny

      Is that a Soft Kitty, Warm Kitty, little ball of fur...

    15. Re:More elaborate schemes? by Anonymous Coward · · Score: 0

      Idiomatically it means people don't know what the correct idiom is.

    16. Re:More elaborate schemes? by fikx · · Score: 1

      how about an add-on to that that took one cookie and returned it for every user, so that one (fake) user was the one clicking on everything? shouldn't be too hard to capture one cookie and provide it as a free download to the browser extension for everyone using it :)

      --
      AB HOC POSSUM VIDERE DOMUM TUUM
    17. Re:More elaborate schemes? by shutdown+-p+now · · Score: 2

      The point of DNT was to have a formal way to request no tracking, which is useless by itself, but is a necessary tool to implement various consumer privacy laws, such as the EU-wide "cookie directive". It means that, if some advertiser can be shown to not respect your choice to not be tracked, you can take them to court. So it's a legal tool, not a technical tool.

    18. Re:More elaborate schemes? by Aardpig · · Score: 1

      Only if you're an ignoramus cut from the same cloth as flight attendants who use "momentarily" to mean "in a moment". Now get off my fucking lawn.

      --
      Tubal-Cain smokes the white owl.
    19. Re:More elaborate schemes? by siride · · Score: 2

      But I'm not an ignoramus. In fact, I understand perfectly well that idioms often don't mean what their constituent parts mean. I also understand that language isn't about making statements that are rigorous according to formal logic. Instead, we have things like tone, connotation, emphasis and so on.

    20. Re:More elaborate schemes? by SScorpio · · Score: 1

      Why are you so protective of ABP? I use it in conjunction with Ghostery.

    21. Re:More elaborate schemes? by SScorpio · · Score: 1

      Thanks, I never knew that. I might be used more if it was possible to access from the subscriptions of the plugin itself.

      Ghostery can block a lot more than just the social network bugs. I've run ABP and NoScript as my go to extensions for a while, after trying Ghostery it's now included in that list. I was amazed how many tracking things it blocked.

      Give it a try, if you don't like it, it's easy enough to uninstall.

    22. Re:More elaborate schemes? by KingMotley · · Score: 1

      I mean really how hard would it be to simply hire someone to check the ads first?

      As most ads are written in flash and the advertisers only get the flash blob, it would actually be pretty difficult. I guess you could say that all advertisers should demand the flash source, but then you'd need someone to go over all the flash source in detail which would be prohibitively expensive to do.

    23. Re:More elaborate schemes? by Anonymous Coward · · Score: 0

      I set up my ABP to block those years ago. Right click -> block element.

    24. Re:More elaborate schemes? by Aardpig · · Score: 1

      But you're failing to recognize that the "could care less" is a misstatement of the idiom. This isn't a case of an idiom which doesn't make sense when broken down into parts -- this is a case of people saying "could care less" when they actually mean to say "couldn't care less". The latter is a well-established idiom which *does* make sense when broken down, whereas the former is a neologism employed by ignoramuses.

      --
      Tubal-Cain smokes the white owl.
    25. Re:More elaborate schemes? by siride · · Score: 2

      Yes, the original idiom was "couldn't care less", but the "not" has been dropped for any of a variety of proposed reasons, none of them having to do with abject stupidity (the fact that a great number of well-read and highly-educated people also say "could care less" when not being careful in their speech should tell you as much). You know, it's that sort of moralizing about people's character based solely on some technicality of how they speak that I find to be disgustingly judgmental and stupid, to boot. Why is it stupid? It's a stupid line of thinking because it is built on willful ignorance (the definition of stupid). You don't know why people say what they say, but you're sure that since it's not standard, it must be wrong and the product of some sort of mental deficit. That's quite a leap, and to take that leap without any supporting evidence and with the nearly express goal of belittling people is a sign of true arrogance and douchebaggery. It's all too common on the Internet, but it is, of course, to be found in more traditional sources of media. People have complained about shifts in language since there has been language to complain about it.

      For what it's worth, "could care less" has a meaning that is well-known and unambiguous. Nobody would hear "could care less" and think that the speaker cared by some amount (according to the phrase's technical meaning). Any time a pedant comes along to call someone out on their usage, they never first ask "did you mean that you did care, or did you mean that you didn't?" No, the meaning is already clear: the speaker/writer did not care at all. The correction thus immediately follows, as does a diatribe, short or long, about the intelligence of the person who "misused" the idiom. Like it or not, the mutated idiom is unambiguous, well-known and clear. There is no deficit in communication when using it. It is not at all a problem and people like you need to just let it go. It's not going away and it doesn't need to. Seriously, deal with it.

    26. Re:More elaborate schemes? by X0563511 · · Score: 2

      Then the data miners could just filter it out.

      It's one thing to waste bandwidth, but polluting their data is worth so much more.

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    27. Re:More elaborate schemes? by 1u3hr · · Score: 1

      Opera does.

      F12 to just turn on/off, R-click, edit site preferences for finegrained control.

    28. Re:More elaborate schemes? by DMUTPeregrine · · Score: 1

      I could care less about this argument, but that would take significant amounts of alcohol.

      --
      Not a sentence!
    29. Re:More elaborate schemes? by Anonymous Coward · · Score: 0

      For what it's worth, "could care less" has a meaning that is well-known and unambiguous. Nobody would hear "could care less" and think that the speaker cared by some amount (according to the phrase's technical meaning).

      You might want to be careful about that one if you travel to other English speaking countries - as I'd never heard this idiom phrased that way unless it was a deliberate subversion of the original intended to mean the opposite - it was only when I started frequenting US based sites that I started to notice it more and more being used the way you describe.

      To be honest it sounds a bit likeall those cases of misheard song lyrics to me - people mishear it, get used to saying it then hear others using it the same way - by the time you correct them it's become so entrenched that they come up with any number of reasons why their way is better anyway.

      The fact that they use the incorrect version says nothing about the person other than they are mistaken - the way the defend their usage of it (if they do at all) says a lot however.

    30. Re:More elaborate schemes? by Decker-Mage · · Score: 3, Interesting

      And that's the point that should be hammered at them, that if a voluntary scheme isn't followed, we resort to tools that allow us to pollute their data. I already have the code to 'weaponize' this, should I go that route, and it wouldn't exactly take a whole lot of people (percentage-wise) to pollute the databases. Question is: when/if we organize?

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    31. Re:More elaborate schemes? by God+Of+Atheism · · Score: 2

      Add Better Privacy to that as well, to remove flash cookies.

    32. Re:More elaborate schemes? by Golden_Rider · · Score: 2

      For what it's worth, "could care less" has a meaning that is well-known and unambiguous. Nobody would hear "could care less" and think that the speaker cared by some amount (according to the phrase's technical meaning). Any time a pedant comes along to call someone out on their usage, they never first ask "did you mean that you did care, or did you mean that you didn't?" No, the meaning is already clear: the speaker/writer did not care at all.

      Be careful with that - in countries which are NOT aware of this intentional misuse of the English language (i.e. pretty much anywhere outside the US), people WILL misunderstand the speaker and actually think "oh, he says he COULD care less, that means he DOES care at least a little bit". Which means that it is bad to use "could care less" when posting something on a website which is read by people from all over the world.

      I am from Germany, and the first couple times I read "could care less" I was quite confused about what the poster actually meant. Now, it is just annoying, the same way as somebody writing "their" instead of "they're" or using a "plural apostrophe" as in "several CD's".

    33. Re:More elaborate schemes? by God+Of+Atheism · · Score: 1

      Even better, get rid of flash ads. The advertisers should only allow text and non-animated graphics. That closes the flash-malware hole.

    34. Re:More elaborate schemes? by heroid1a · · Score: 1

      Please don't do that! "Couldn't care less about" is the phrase you were looking for. "Could care less" implies that you actually do care - probably the inverse of what you meant...

    35. Re:More elaborate schemes? by geminidomino · · Score: 1

      Question is: when/if we organize?

      How about now? Really, who's shocked that advertisers are outed as planning to pull scummy shit? They're not going to play nice, since that runs counter to their whole scheme.

      If you've got the code, chummer, let it out.

    36. Re:More elaborate schemes? by geminidomino · · Score: 1

      Except firefox is functionally retarded in this aspect. It's not uncommon for it to prompt you multiple times (or even seemingly infinitely) for the same goddamn cookie, even if you do choose to apply your decision for the entire domain.

    37. Re:More elaborate schemes? by unapersson · · Score: 1

      I find it slightly annoying but have got used to seeing it now, much like people who manage to "loose" things under the sofa, it's just one of those Americanisms you gradually get used it.

    38. Re:More elaborate schemes? by siride · · Score: 1

      Yeah, it's annoying. It can even be a pet peeve. I don't see anything wrong with people being annoyed by phrases and words. We all have personal tastes and preferences. What I dislike is people taking their personal preferences and elevating them to grandiose statements about language, morality and people's character and education.

    39. Re:More elaborate schemes? by siride · · Score: 1

      All sorts of idioms, in any language, may be confusing, difficult or incomprehensible to foreigners. I know I've run across a few in German that I could just not figure out (can't remember them now, as that would be CONVENIENT). That's one of the annoyances of learning another language. Remember, though, that a language is for its native speakers to communicate. It is not meant to make life easy for foreigners. I think it's reasonable, though, for someone to limit the use of idioms and strange words when writing for or speaking to an audience that includes people who are likely to have less-than-fluent skills in that person's native language. In much the same way we recommend not to use technical jargon from a field when writing to a general audience.

    40. Re:More elaborate schemes? by asdf7890 · · Score: 1

      A single cookie used that way would simply be blocked by the advertisers so it would not pollute their database any more than just filtering out the cookie from your requests completely.

      Another option would be to randomly distribute the cookies between users, but that would need some form of shared location to "trade" the cookie informtation which might have legal problems (as it would give the advertisers a nice juicy target to try prosecute for sabotage) and woudl be similarly easy to circumvent anywhere were there is some extra informtaion to check agains (if you are logged infor instance they can include some saltde hash of your accounts details in the cookie and check that before entering the data into their stores, and there may be easy ways to filter the bad data if not logged in too).

      Basically trying to pollute the data is going to be a waste of time long term - the only useful thing you can do is simply not provide them with any data by filtering the HTTP(S) requests appropriately.

      I'm still aiting to see "this content will be available to you when our ad server tells us you have clicked something" messages when ad servers fail. It can't be far away, we've already had reasonably high profile sites (The Escapist is one that springs to mind) banning users for mentioning AddBlock and similar tools.

    41. Re:More elaborate schemes? by zzsmirkzz · · Score: 1

      Be careful with that - in countries which are NOT aware of this intentional misuse of the English language (i.e. pretty much anywhere outside the US), people WILL misunderstand the speaker and actually think "oh, he says he COULD care less, that means he DOES care at least a little bit". Which means that it is bad to use "could care less" when posting something on a website which is read by people from all over the world.

      The expression is ambiguous no matter which way you say it, if you were to analyze it in a rational fashion. Either the person could care less - meaning they care a certain amount but could care less than that and it would not matter - or - the person couldn't care less - meaning they care a certain amount but could not care less either because it is not possible to care less or that it is possible but the person will not do it. It's a bad phrase to start with and people arguing about doesn't make it any better. We should just agree that what is meant by it is that the subject does not matter to the speaker and call it a day.

    42. Re:More elaborate schemes? by Aardpig · · Score: 1

      And where did I make statements about morality, character, education, etc? I simply used the word "ignoramus".

      --
      Tubal-Cain smokes the white owl.
    43. Re:More elaborate schemes? by siride · · Score: 1

      That's a statement about education and character.

    44. Re:More elaborate schemes? by mcgrew · · Score: 1

      Yes, the original idiom was "couldn't care less", but the "not" has been dropped for any of a variety of proposed reasons, none of them having to do with abject stupidity

      No, in fact abject stupidity (or at least ignorance) is the only reason or you could have listed at least one non-stupid reason.

    45. Re:More elaborate schemes? by mcgrew · · Score: 1

      Misspelling "lose" sn't an Americanism, it's from aliteracy and ignorance. The first time I saw it was in a warning while installing Suse (a German distro) that "you may loose data" (which of course meant you'd set your data free, isn't that what you want?)

      And no, for the aliterates out there, "aliterate" isn't a misspelling of "illiterate". But if you were literate you'd know that.

      If you say "I could care less" or "you may loose data" or "It was band in Syria" I'll assume that either English is a second languge to you, or you're just an uneducated moron.

    46. Re:More elaborate schemes? by siride · · Score: 1

      I didn't list the reasons because I had already typed them out, but I accidentally closed the tab and lost all my work. So I just left it at that.

      http://itre.cis.upenn.edu/~myl/languagelog/archives/001202.html
      http://www.yaelf.com/aueFAQ/mifcouldcareless.shtml

      Basically, it appears to be a case of "care less" developing a negative meaning and then dropping the existing redundant negative. The latter link gives examples of other phrases that have had similar transitions. I should also be noted that the French "ne...pas" construction is not an isolated example of a positive word becoming negative and then losing the original negation element. French has a whole host of words in that category: jamais, point, que, personne, rien. English, German and Dutch went through periods of having double (and sometimes triple or quadruple) negatives, similar to the "ne...pas" construction in French, which were later simplified by the removal of the "ne" at the beginning. In German, this kind of change left us with "es sei denn" meaning "unless" and "weder...noch..." meaning "neither...nor...". The negative particle disappeared during the early modern German period, but the negative meaning remained.

      You may say "that's all fine and dandy, but it could just be an example of abject stupidity across time and language". However, these types of changes appear to be systematic and logical, taken in the proper context. The transfer from "je ne sai" to "je ne sais pas" to "je sais pas" is fairly reasonable when you consider the semantics. In the first, you have simple negation. In the second, you add an intensifier. That intensifier only ends up showing up with a negative, so it takes on a negative meaning (seems like a reasonable semantic shift). We now have two negative elements in the sentence, so the weaker one is removed, reducing redundancy. Sensible, logical and it leads to clarity and simplification. Maybe the middle steps are a bit weird, but the end point is reasonable.

    47. Re:More elaborate schemes? by Artraze · · Score: 1

      Firefox does this, and even has a "session only" option to allow cookies but prevent them from persisting across sessions.

      I use the extension "Cookie Monster" which puts an icon in the status^W extension bar so I can just click it and set the permissions for the site I'm on. It even has the added bonus of a "Temporary Allow" which disallows after browser restart.

    48. Re:More elaborate schemes? by Anonymous Coward · · Score: 0

      Bazinga!

    49. Re:More elaborate schemes? by Mike+Buddha · · Score: 1

      Why are you so protective of ABP? I use it in conjunction with Ghostery.

      Blasphemy! You are banished from the land!

      --
      by Mike Buddha -- Someday the mountain might get him, but the law never will.
    50. Re:More elaborate schemes? by nullchar · · Score: 1

      And add Cookie Monster to use white-listed only [regular http] cookies!

    51. Re:More elaborate schemes? by Ash-Fox · · Score: 1

      It means that, if some advertiser can be shown to not respect your choice to not be tracked, you can take them to court.

      So why did the directive in the UK end up putting UK website owners at risk instead of the advertisers?

      --
      Change is certain; progress is not obligatory.
    52. Re:More elaborate schemes? by mcgrew · · Score: 1

      It's not hard to see how the bastardification of "I couldn't care less" came about. "As if I could care less" was misheard by someone who never readss and never pays attention.

    53. Re:More elaborate schemes? by siride · · Score: 1

      You could have stopped with "was misheard by someone". But like all the pedants, you have to go on and make a bunch of judgmental statements about people with no basis in fact. Just stop it already. It's entirely possible, if not more likely, that since the phrase is so common, things like "as if" get clipped off. We frequently reduce idiomatic phrases to the core parts rather than speak or write the entire thing. Why assume that people are mishearing and being stupid, when they might actually be clever and efficient?

    54. Re:More elaborate schemes? by shutdown+-p+now · · Score: 1

      Because website owners are the ones serving ads, and so they are the ones most directly responsible.

      The advertisers will have to follow suit, though. No-one is going to allow them to show ads if those ads can make them liable.

    55. Re:More elaborate schemes? by Ash-Fox · · Score: 1

      Because website owners are the ones serving ads, and so they are the ones most directly responsible.

      Pretty sure when I see google adsense ads, they're served up by Google, not the website owner. The website owner only linked to it in their HTML.

      The advertisers will have to follow suit, though.

      And yet Google has done nothing and what we see is webmasters making hacky workarounds that aren't following the letter of the law. Such as saying the user gave them implied consent for advertisement tracking when the law says the user must give implicit consent.

      No-one is going to allow them to show ads if those ads can make them liable.

      And yet the reality is that even the BBC (implied consent), BT (implied consent) and Sky (implied consent and don't offer even a proper opt out system)'s websites don't comply properly.

      --
      Change is certain; progress is not obligatory.
    56. Re:More elaborate schemes? by shutdown+-p+now · · Score: 1

      So sue them and make them comply. Them them fight it out with Google on how exactly they're going to do that.

    57. Re:More elaborate schemes? by Ash-Fox · · Score: 1

      So sue them and make them comply.

      But in reality, they aren't the problem as much as the advertisers.

      Them them fight it out with Google on how exactly they're going to do that.

      Google isn't violating the laws and doesn't appear to care, much like all the other advertising services out there.

      In summary, the laws implemented in the UK is stupid and doesn't deliver. The best thing about this is that another EU country's implementation of this mandate may have entirely different requirements and then the website that complies with UK laws would be in violation of that country's laws and be unable to do business with that EU country.

      Thanks EU mandate for increasing the amount of stupid laws that can be inherently incompatible with each other. It's yet another Euro project mess that Mr. Barroso will claim is working perfectly fine and that we should pay no attention to facts because those are 'negative'. Clearly we can't have any reality when it comes to law making, can we?

      --
      Change is certain; progress is not obligatory.
  45. It is a game by betterunixthanunix · · Score: 1

    Advertisers had a choice: DNT or ABP. DNT is a lot less damaging to advertisers than ABP, since at people will still see advertisements under DNT. DNT was created so that ad blocking would not become a standard feature in browsers; remember when website owners were calling ABP users "thieves?"

    Now we follow the game to its conclusion: the advertisers chose to reject DNT, so now we need to install ad blockers everywhere and make ad blocking a standard feature in browsers.

    --
    Palm trees and 8
  46. Do Not Track == Do Not Advertise? by flimflammer · · Score: 1

    I'm curious how they came to the conclusion Do Not Track didn't actually mean Track and instead meant Advertise.

  47. "He said, she said"? by mrbene · · Score: 2

    Ed Bott says that Sarah Downey (Privacy Advocate) says that the IAB says that the IAB membership "will continue to monetize data".

    Except that to become an IAB member, a company must comply to the IAB code of conduct, which includes the self-regulatory program for online behavioral targeting. This includes the requirement of providing a consumer choice mechanism, which has been implemented for the industry at www.aboutads.info.

    I guess fact checking was too much for Ed...

    1. Re:"He said, she said"? by bar-agent · · Score: 1

      This includes the requirement of providing a consumer choice mechanism, which has been implemented for the industry at www.aboutads.info.

      I looked at those links, and there's nothing about a requirement to provide and implement that mechanism. They use phrases like "participating companies" and "best practices and guidelines," and so far, the only thing they "promote the use of" is an icon linking to data-collection policies.

      Maybe they'll toughen up later — they have text saying as much — but not yet.

      --
      i'd hit it so hard, if you pulled me out you'd be the king of britain [bash.org]
  48. At least they're responding. by Chromium_One · · Score: 1

    Stopping serving targetted ads is more of a response than I'd expected.

    --
    When you live in a sick society, just about everything you do is wrong.
  49. It started with the Do Not Call lists... by michael_rendier · · Score: 1

    And I told them that all they are doing is adding their name to a list that someone can download and call...

    --
    There are three kinds of people in the world. Those that can count, and those that can't.
    1. Re:It started with the Do Not Call lists... by macbeth66 · · Score: 1

      How so? Since adding my name to that list, I haven't gotten a single unwanted call, except for one type; political robo-calls. However, that will NOT work on the internet.

    2. Re:It started with the Do Not Call lists... by flimflammer · · Score: 1

      That's not how the Do Not Call list works. If you are reported for calling a name on the DNC list, you can be fined upwards of $10,000 per unsolicited call. It is in their best interest not to call the numbers on the list.

      Since adding my name to that list years ago, I've yet to receive solicitations over the phone.

    3. Re:It started with the Do Not Call lists... by michael_rendier · · Score: 1

      I'm aware of it's success, but that does not change the fact that it's a list...available to any who 'could/would' access it. A list of people who want their privacy...you know, the same way that NOT having a facebook makes you suspect these days...*shrugs*

      --
      There are three kinds of people in the world. Those that can count, and those that can't.
  50. woo by nomadic · · Score: 2

    That's libertarianism for you. If you don't want to be tracked don't go to those websites.

  51. Which was first: Chicken or Egg? by bussdriver · · Score: 2

    DNT is a starting point (an egg) it could grow into something useful or die. Failure is not "egg on your face" because you have to take the 1st step for the possibilities to open up.

    One possible solution:
    Politicians pass a law saying how ad corps must respect DNT. It is far less likely to pass such a law without the technology in place; they have a hard time making industry implement any features.

    1. Re:Which was first: Chicken or Egg? by mounthood · · Score: 1

      DNT is a starting point (an egg) it could grow into something useful or die.

      DNT is 5+ years old and has resulted in nothing. It's an industry excuse.

      --
      tomorrow who's gonna fuss
  52. Another battle to fight. by macbeth66 · · Score: 1

    Okay, then.

    Is there any open source software that I can use/modify that will allow me to screw with that data collection? In other words, make stuff up, change it and/or send out repetitive and incorrect information? Maybe build a huge pile of useless information that looks good to the trackers, but hides the 'real' me. Can I make myself undesirable to those that want to track me?

  53. This has long been the case by The+Atog+Lord · · Score: 1

    Advertising companies make a big deal about "notice" and "choice." Unfortunately, while they claim to give users the ability to "opt out" of Online Behavioral Advertising (OBA), all they really do is give users the ability not to see ads. They don't necessarily give users the ability not to be tracked. Here's an entire paper about it. http://www.cylab.cmu.edu/research/techreports/2011/tr_cylab11005.html

  54. Move ads off advertisers' servers by mattr · · Score: 1

    Here is a radical solution.
    I would be less against advertisements being shown but the advertisers not knowing who is seeing the ads.
    The only way to do so is for the ads to not be served by advertisers directly, but to be stored either at the publisher, the isp or on the user's computer.
    This would be technically feasible, allows publishers like slashdot to pay for costs via advertising, and is desirable because the advertisers have been shown to be untrustworthy.

    1. Re:Move ads off advertisers' servers by someones · · Score: 1

      you suggest that all ads be serverd from central servers. why?
      what is "advertisment"?
      is a blog post about me being happy to eat at my favorite restaurant advertisment?

      so if i post about eating somewhere i have to move to a centralised server or get penaltised (becuase if there is no penalty, and/or not the whole world has this law, noone will care at all)

      great!
      centralise ALL the internetz! /sarcasm

    2. Re:Move ads off advertisers' servers by mattr · · Score: 1

      I know it's not going to happen but suspend disbelief temporarily please.
      The issue is "I trust the operators of my favorite website but not the advertisers who buy space on their pages".
      Advertisers can track you if you load ads from their servers.
      If you are happy with that then fine.
      I am not talking about your blog posts at all.

  55. DNT? No Problem @ ALL via custom hosts files by Anonymous Coward · · Score: 1

    IF you don't want to be tracked, & to get your speed/bandwidth back you paid for (as well as electricity, CPU cycles, RAM, & other forms of I/O as well), better "layered-security"/"defense-in-depth", reliability (vs. DNS poisoning redirection OR being "downed"), & even anonymity (to an extent vs. DNS request logs) + being able to "blow by" what you may feel are unjust blocks (in DNSBL's) & more...

    ---

    APK Hosts File Engine 5.0++ 32-bit & 64-bit:

    http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74

    ---

    Custom hosts files gain me the following benefits (A short summary of where custom hosts files can be extremely useful):

    ---

    1.) Blocking out malware/malscripted sites

    2.) Blocking out Known sites-servers/hosts-domains that are known to serve up malware

    3.) Blocking out Bogus DNS servers malware makers use

    4.) Blocking out Botnet C&C servers

    5.) Blocking out Bogus adbanners that are full of malicious script content

    6.) Getting you back speed/bandwidth you paid for by blocking out adbanners + hardcoding in your favorite sites (faster than remote DNS server resolution)

    7.) Added reliability (vs. downed or misdirect/poisoned DNS servers).

    8.) Added "anonymity" (to an extent, vs. DNS request logs)

    9.) The ability to bypass DNSBL's (DNS block lists you may not agree with).

    10.) Blocking out TRACKERS

    11.) More screen "real estate" (since no more adbanners appear onscreen eating up CPU, Memory, & other forms of I/O too - bonus!)

    12.) Truly UNIVERSAL PROTECTION (since any OS, even on smartphones, usually has a BSD drived IP stack).

    13.) Faster & MORE EFFICIENT operation vs. browser plugins (which "layer on" ontop of Ring 3/RPL 3/usermode browsers - whereas the hosts file operates @ the Ring 0/RPL 0/Kernelmode of operation (far faster) as a filter for the IP stack itself...)

    14.) Custom hosts files work on ANY & ALL webbound apps (browser plugins do not).

    15.) Custom hosts files offer a better, faster, more efficient way, & safer way to surf the web & are COMPLETELY controlled by the end-user of them.

    ---

    * There you go... & above all else IF you choose to try it for the enumerated list of benefits I extolled above?

    Enjoy the program!

    APK

    P.S.=> Of course, THIS is NOT going to "go well" with 3 types of people out there online, profiting by advertising & nefarious exploits + more @ YOUR expense as the consumer:

    ---

    A.) Malware makers & the like (botnet masters, etc./et al)

    B.) ADVERTISERS - the TRULY offended ones, as it is their "lifeblood" in psychological attack galore, tracking, & more, etc.!

    C.) Possibly webmasters (who profit by ad banners, but fail to realize that those SAME adbanners suck away the users' bandwidth/speed, electricity, CPU cycles, RAM, & other forms of I/O they PAY FOR, plus, adbanners DO get infested with malicious code, & if anyone wants many "examples thereof" from the past near-decade now? Ask!)

    ---

    ... apk

  56. The only way they will comply by Stan92057 · · Score: 1

    The only way they will comply is if they are forced too by laws. Want an example? Do not call list. nuf said

    --
    Jack of all trades,master of none
  57. Does this even work? by Likes+Microsoft · · Score: 1

    Is there even any good proof that all this tracking is even more effective for the advertiser's customers, than not tracking?

    --
    -- Who am I? How did I get here? My God, what have I done?!
  58. AdBlock &/Ghostery don't do as much by Anonymous Coward · · Score: 0

    As custom hosts files do, & AdBlock's also "crippled by default", allowing ads:

    ---

    Adblock Plus To Offer 'Acceptable Ads' Option

    http://news.slashdot.org/story/11/12/12/2213233/adblock-plus-to-offer-acceptable-ads-option

    ---

    AND, per my subject-line above? AdBlock can't DO as much to your benefit as custom hosts files do:

    So - IF you:

    A.) Don't want to be tracked

    B.) Want to get your speed/bandwidth back you paid for (as well as electricity, CPU cycles, RAM, & other forms of I/O as well)

    C.) Want better "layered-security"/"defense-in-depth"

    D.) Want better reliability (vs. DNS poisoning redirection OR being "downed")

    E.) Want better anonymity (to an extent vs. DNS request logs) + being able to "blow by" what you may feel are unjust blocks (in DNSBL's)

    & more...?

    ---

    TRY THIS (100% free & works for all of the above, AND below enumerated benefits):

    ---

    APK Hosts File Engine 5.0++ 32-bit & 64-bit:

    http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74

    ---

    Custom hosts files gain me the following benefits (A short summary of where custom hosts files can be extremely useful):

    ---

    1.) Blocking out malware/malscripted sites

    2.) Blocking out Known sites-servers/hosts-domains that are known to serve up malware

    3.) Blocking out Bogus DNS servers malware makers use

    4.) Blocking out Botnet C&C servers

    5.) Blocking out Bogus adbanners that are full of malicious script content

    6.) Getting you back speed/bandwidth you paid for by blocking out adbanners + hardcoding in your favorite sites (faster than remote DNS server resolution)

    7.) Added reliability (vs. downed or misdirect/poisoned DNS servers).

    8.) Added "anonymity" (to an extent, vs. DNS request logs)

    9.) The ability to bypass DNSBL's (DNS block lists you may not agree with).

    10.) Blocking out TRACKERS

    11.) More screen "real estate" (since no more adbanners appear onscreen eating up CPU, Memory, & other forms of I/O too - bonus!)

    12.) Truly UNIVERSAL PROTECTION (since any OS, even on smartphones, usually has a BSD drived IP stack).

    13.) Faster & MORE EFFICIENT operation vs. browser plugins (which "layer on" ontop of Ring 3/RPL 3/usermode browsers - whereas the hosts file operates @ the Ring 0/RPL 0/Kernelmode of operation (far faster) as a filter for the IP stack itself...)

    14.) Custom hosts files work on ANY & ALL webbound apps (browser plugins do not).

    15.) Custom hosts files offer a better, faster, more efficient way, & safer way to surf the web & are COMPLETELY controlled by the end-user of them.

    ---

    * There you go... & above all else IF you choose to try it for the enumerated list of benefits I extolled above?

    Enjoy the program!

    Of course, THIS is NOT going to "go well" with 3 types of people out there online, profiting by advertising & nefarious exploits + more @ YOUR expense as the consumer:

    ---

    A.) Malware makers & the like (botnet masters, etc./et al)

    B.) ADVERTISERS - the TRULY offended ones, as it is their "lifeblood" in psychological attack galore, tracking, & more, etc.!

    C.) Possibly webmasters (who profit by ad banners, but fail to realize that those SAME adbanners suck away the users' bandwidth/speed, electricity, CPU cycles, RAM, & other forms of I/O they PAY FOR, plus, adbanners DO get infested with malicious code, & if anyone wants many "examples thereof" from the past near-decade now? Ask!)

    1. Re:AdBlock &/Ghostery don't do as much by zoloto · · Score: 1

      just to reply to the rant no one will read in its entirety, you can disable any and all of those whitelisted you don't want to see. ad-blocking shouldn't be an automatic blacklisting thing anyways. Pay a-fucking-ttention and participate in what you block or allow.

    2. Re:AdBlock &/Ghostery don't do as much by Ash-Fox · · Score: 1

      just to reply to the rant no one will read in its entirety,

      APK does not understand this. Also, expect more TL;DR type posts from him now.

      --
      Change is certain; progress is not obligatory.
  59. the whole industry around personal information by Anonymous Coward · · Score: 0

    Looks like we got the whole industry collecting, buying and selling personal information. They wouldn't give up easily or voluntarily. So, we need government involved. They can fight by moving servers abroad, but that makes it easier to block them.

  60. Block it all then. by Anonymous Coward · · Score: 0

    Well, if they don't want to play fair, we don't have to either. Pushes me to go get proper ad-blocking utilities. I was trying to be nice, allowing ads, but if they don't want to listen when I say I don't want to be mined for data, then I'm just gonna block everything.

  61. Re:keep, massage, and exploit by TaoPhoenix · · Score: 1

    Guys, sometimes the pace of "innovation" is slow. Do Not Track was Innovative. No one ever said Innovative had to be actually effective, though it helps public perception more when it is.

    Look at the phrase "without actual laws that limit the recording and sharing of ..... identifiable data". Doesn't that sound a lot like ... wait for it ... Copyright? And remember how they don't care where you got your copy from?

    Well for the sake of the First Raindrop, I set my User Agent string to a new Creative Commons NC poem by me. So any site that decides to "keep, and massage, and exploit" it (not just sniff!) would be violating my copyright, right?

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  62. If ignoring DNT is ok... by cbreak · · Score: 3, Interesting

    ...then I guess NoScript and AddBlock are fair game. Excellent. Advertisers should not forget that they depend on our attention, and we're not obligated to give it to them.

    1. Re:If ignoring DNT is ok... by someones · · Score: 1

      they can count on all the people not knowing how to use adblock...
      The few nerds that can, most likely allready do.

    2. Re:If ignoring DNT is ok... by Tom · · Score: 1

      Less than 1% of Internet users use AdBlock, NoScript, etc.

      That doesn't have the advertisers worried at all. DNT did. That should give us a hint that one of these things was the right approach.

      Don't get me wrong, ABP is working great for me and I don't want to miss it. But it is only a solution for me, not for the Internet.

      --
      Assorted stuff I do sometimes: Lemuria.org
    3. Re:If ignoring DNT is ok... by Anonymous Coward · · Score: 0

      Kinda makes me wonder... what are the odds that there's a white-hat hacker out there that would be willing to either use a botnet, or otherwise make a virus that goes massively widespread, who's only activity when it gets onto a system is to install adblock, or whatever equivelant there is for the user's browser, if available.

      I wonder what would happen when advertisers suddenly find that their ads are being blocked by millions upon millions more computers than before.

  63. Re:keep, massage, and exploit by Entrope · · Score: 1

    Copyright does not protect "identifiable data". It protects creative expression, in order "To promote the Progress of Science and useful Arts".

    I would be curious to know how a court would treat someone who made an argument as frivolous as "they infringed copyright in my custom User-Agent string". I suspect most courts would settle for relatively minor sanctions, like throwing the case out and making the plaintiff pay the defense's costs. If you try it, please keep us posted!

  64. your argument is a fallacy by Lazy+Jones · · Score: 1

    There are more than 1 alternatives. How about advertising, but not tracking and not serving targeted ads? What's wrong with it, except that it might earn websites less money?

    From my 12 years of experience running an online business, I'd still urge everyone to stop dealing with (the mostly) shady online advertising agencies. They're mostly corrupt (expecting and accepting kickback payments from websites so they do not put ads where their customers benefit most, but where they can line their own pockets best), incompetent (still using document.write in 2012 and still trying to push the most annoying ad formats down both publishers' and advertisers' throats when everyone knows that AdSense was hugely successful doing the opposite) and greedy like any other purely parasitic business that adds no value (and usually removes value).

    --
    "I love my job, but I hate talking to people like you" (Freddie Mercury)
  65. Did you *really* expect that to work? by someones · · Score: 1

    If you do not want to be tracked, DO NOT SEND REQUESTS.
    But sending requests with a "please handle this one but dont use it to track me" comment ...
    Well, did anyone *really* expected that anyone would respect that?
    Sorry to say that, but this whole standard never made any sense from the beginning...

    Its the same like crying for the ability to make the internet "forget" dumb posts you did to facebook and co.
    If you do not want them to be used against you some day in the future, dont post them at all.

  66. Chaff the data by Anonymous Coward · · Score: 0

    What's needed is a plugin like adblock, that doesn't block cookies, but exchanges tracking cookies with other users. This has the effect of making the tracking data useless by mixing it all together. This would require a central website for exchanging the cookies, but some like the FSF or EFF could set it up. The plugin would periodically submit a tracking cookie it has, and get another from a different anon user using the same site.

  67. Re:keep, massage, and exploit by t0y · · Score: 1

    With that user agent string you are uniquely identifiable everywhere you browse...

  68. Rephrased by JonySuede · · Score: 1

    The wolves never intended not to eat the sheep carrying a do not eat me ribbon.

    --
    Jehovah be praised, Oracle was not selected
  69. Soon everyone will VPN by Anonymous Coward · · Score: 0

    I know I am tired of being tracked and snitched on.
    Best money I spend.

  70. Well back to adblock it is then.... by Anonymous Coward · · Score: 0

    The point of do not track was to provide those with a sense of the right to personal privacy (most of the population) with the ability to allow ads through without the worry that their browsing habits were being stored at hundreds of data centers. The targeted ads were just a sign to everyone how disturbing being tracked was, it was a symptom of the problem and not the source of the problem that needed to be cured. The average person was self-medicating for this with adblockers in their browser. And, that's why the advertisers agreed to do not track in the first place, because they'd prefer to get some advertising dollars instead none. They're missing the point by interpreting it the other way, and it's just going to drive people back to adblockers. Me for one.

  71. Was there ever any doubt? by sqrt(2) · · Score: 1

    Really? Was there ever any doubt this would happen? You have to take your privacy into your own hands, you can't trust the fox to guard the hen house. I'm going to continue running ABP, blocking third party cookies, running noscript, and blackholing known ad servers in my hosts file.

    The sad part is that if they would just play nice, follow the rules, and respect me, I wouldn't go through all this trouble and I'd actually end up seeing a lot of ads.

    --
    If you build it, nerds will come. Soylentnews.org
  72. That by marcosdumay · · Score: 1

    That's the spirit, but those exact actions aren't great in practice. There is room for improvement:

    Stop accepting cookies from anyone except the first origin website for a start

    That's exactly on the mark. Of course, that'll make a ton of sites out there stop working, so you need a NoScript like interface to deal with those cases. (I'd sugest naming YesScript, but this one does already exist.)

    Remove a lot of information from the user agent string.

    Not necessary. The same applies for the headers. If you want bowsers to stop leaking info, you'll have to put 3rd party javascript in a sandbox where it can't access any kind of identification info (like screen resolution), the stuff on headers (besides IP) isn't enough to identify someone. I'd put that sandbox as an option at the NoScript like interface. Make 3rd party JS blocked by default, with the options of sandboxing it (includes restricting cokies) or completely allowing.

    Treat third party images the same way as cookies.

    Block all third party requests untill the user allow them. Put a click-to-show thumbnail in external images (like Flash Block). That'll break a LOT of sites by the way, whitelist the subdomains of the site, so it breaks less of the web. Other objects will have to be tought up one at a time. You can put a menu button for things like sound and javascript, while videos, flash and java get the click-to-show.

    Rigidly enforce plugin security, so things like Flash cannot maintain cookies etc outside of the browsers control.

    Put Flash Block in the browser already. There is simply no reason for not do this, I wonder what is taking Firefox so long.

  73. Re:creative expression by TaoPhoenix · · Score: 1

    Exactly, but what if a piece of data is in both categories? That is what I was exploring. My string is 350 words long, containing computer code, a poem, and essay, code words, and a copyright notice, and an email for inquiries on licensing. So my point was, since that's clearly a creative work, what happens depending upon where it exists and what mechanisms retrieve it, copy it, and re-publish it?

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  74. I work in the ad serving industry by Anonymous Coward · · Score: 0

    From the article:
    "So, here's the depressing tl;dr version: To advertisers, “Do Not Track” doesn’t mean “Don’t track me.” It just means they should tone down the ads a bit. And even if you explicitly set the option in your browser, it might be ignored by a web server."

    First off, why do the advertisers get all of the blame? The ad supported sites/software/services that you are using are allowing and benefiting from targeted advertising. It is clear that ads targeted to one's personal tastes are more effective. I'll have to say that the slashdot crowd is essentially an exception when it comes to advertising - my wife has no problem playing mobile games that are loaded with ads and tracking, she is the one they are interested in, not you.

    Second, this part about "It just means they should tone down the ads a bit" seems a bit off base. The ad supported sites/software/services that you are contracting with advertisers to fill ad space. If you cannot be served a targeted ad, you will still be served an ad. Advertisers understand that better targeting increases the effectiveness. The advertisers that allow their ads to be shown anywhere, regardless of targeting, are usually the type of ads that people dislike most (we all love ads for weight loss and smilies, right?).

    Also, we have to think about which parts of our Internet experience is public and which parts are private. If you visit a public site that is ad supported, your IP address is public information to that site. Let's say that everyone in your office shares an Internet connection, specifically shares an IP address. Let's say you have DNT set in your browser and your co-worker does not. Let's say you both visit the same site. In one case, the article would have you believe that Do Not Track means just that, in the other case DNT does not apply. What happens is that in both cases the public information is logged, however in the DNT case there will be no targeted advertising (any a priori info is not used to tailor ads to you), the non-DNT browser will likely be served a targeted ad based on a priori information. A key point here is that unless you have direct, personal, relationship with an advertiser (like you are already their customer), your personal details are not being tracked - the cookie you are being tracked with has nothing to do with your name, phone number or other personal information.

    My advice is complain the ad supported sites/software/services that you are using that are allowing the tracking that you don't like. You have a choice to not use them. In some cases you have the choice to pay more and remove the ads. I know you live in your Mom's basement and don't get out much but things you do in public are well public. If you don't want to be seen in public then don't go out.

    Honestly, the best advice if you don't want to be tracked... Do not allow data storage in Adobe Flash, do not allow your browser to store data, use temporary cookies. A bunch of the other options actually make you more obvious via browser fingerprinting, https://panopticlick.eff.org/. You are better off looking like everyone else, just someone new each time.

  75. Re:keep, massage, and exploit by TaoPhoenix · · Score: 1

    Oh, of course.

    But "who will know"? I thought for a few minutes, and picked NC-ND for the license. So mere sniffing "isn't commercial" (because that's just the server operating etc), but then the logjam should pop up if someone tries to include it in paid sales data to an ad company, because then that's both derivative and commercial.

    Not counting the whole David and Goliath problems, isn't an infringement of a copyrighted work a penalty of X thousand dollars? What legal defense could they have, "we didn't look at the data we collected and didn't know it was a creative work?" Just because "oh, our system automatically collects those" isn't a defense - it contains a notice and an email for license inquiries.

    So, if a page has ... say... one min.... Let's try Gizmodo....
    Ghostery has found the following on this page:

    ChartBeat
    Criteo
    DoubleClick
    Facebook Connect
    Google Analytics
    NetRatings SiteCensus
    New Relic
    Parse.ly
    Quantcast
    ScoreCard Research Beacon
    SkimLinks
    Typekit by Adobe

    Isn't that 1 infringement per advertiser that received that Creative Work in the data?

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  76. Re:creative expression by Entrope · · Score: 1

    A court would not find your "experiment" either very interesting or very amusing. To the extent that you told your computer to present your poem as the browser's identification and configuration, I expect it would be interpreted as a nearly unlimited license to do all the things that web servers normally do with browser agent strings.

  77. Re:A court by TaoPhoenix · · Score: 1

    That's exactly why I did my little experiment.

    So a court wouldn't (supposedly) care about a song being transmitted just because it was dumped in the User Agent Field? Just change the file type at the end to .mp3? Oh, it's a Song, so it matters then, right? Sure, gimme an hour, I'll make it a Song.

    This is part of my point that we're not treating all copyrighted works with the same zeal. Movies, followed by Songs, are driving Copyright. But only for Rich organizations, right? Meanwhile the rest of creative works get to suffer? I purposely posted a poem, and an essay, and computer code, and code words, and a notice. That surely makes it a creative work. Just because I stuck it in a place where "automated systems are used to copying stuff" doesn't make it okay to copy.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  78. Thought as much. by Anonymous Coward · · Score: 1

    Well, what did people expect? A simple header flag is like putting up a "do not steal from here" sign next to the front door while leaving the keys in the lock. On the outside.

    Firefox, NoScript, AdBlock. And yes, Google and Apple are about the first sites which land on my "untrusted" list. The same on the smartphone/tab AND switching GPS only on if really needed (which is about not at all for me).

    Internet ain't quiet, peaceful suburbs. If there is money to make, people will do so.

  79. Re:we need to start a PAC, 'browsers unitied' mayb by rastos1 · · Score: 1

    Can't you just put up some ads to support the lobbying?

  80. Re:A court by Entrope · · Score: 1

    It is precisely because you (quite intentionally) stuck your poem in a place where automated systems are used to copying stuff that it makes it okay for automated systems to copy it. You put it there with the full expectation and intent that they would copy it, which is why I think courts would treat it as an implicit license to copy and redistribute.

  81. making a different point by Anonymous Coward · · Score: 0

    depends on what the point is.

    at least they fit the abbreviation: they do track, but _do _not _tell. .~.

  82. Opinions CLEARLY vary... apk by Anonymous Coward · · Score: 0

    "just to reply to the rant no one will read in its entirety" -

    Per my subject-line above vs. your erroneous statement? Some evidence to the contrary... ok?? Here we go (as to how many times this very post OR one much like it from myself has been up-moderated, & thus, read fully as well as appreciated):

    * THE HOSTS FILE GROUP 37++ THUSFAR (from +5 -> +1 RATINGS, usually "informative" or "interesting" etc./et al):

    BANNER ADS & BANDWIDTH:2011 -> http://hardware.slashdot.org/comments.pl?sid=2139088&cid=36077722
    HOSTS MOD UP:2010 -> http://yro.slashdot.org/comments.pl?sid=1907266&cid=34529608
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1490078&cid=30555632
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1869638&cid=34237268
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1461288&threshold=-1&commentsort=0&mode=thread&cid=30272074
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1255487&cid=28197285
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1206409&cid=27661983
    HOSTS MOD UP:2010 -> http://apple.slashdot.org/comments.pl?sid=1725068&cid=32960808
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1743902&cid=33147274
    APK 20++ POINTS ON HOSTS MOD UP:2010 -> http://news.slashdot.org/comments.pl?sid=1913212&cid=34576182
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1862260&cid=34186256
    HOSTS MOD UP:2010 (w/ facebook known bad sites blocked) -> http://tech.slashdot.org/comments.pl?sid=1924892&cid=34670128
    HOSTS FILE MOD UP FOR ANDROID MALWARE:2010 -> http://mobile.slashdot.org/comments.pl?sid=1930156&cid=34713952
    HOSTS MOD UP ZEUSTRACKER:2011 -> http://it.slashdot.org/comments.pl?sid=2059420&cid=35654066
    HOSTS MOD UP vs AT&T BANDWIDTH CAP:2011 -> http://tech.slashdot.org/comments.pl?sid=2116504&cid=35985584
    HOSTS MOD UP CAN DO SAME AS THE "CloudFlare" Server-Side service:2011 -> http://it.slashdot.org/comments.pl?sid=2220314&cid=36372850
    HOSTS and BGP +5 RATED (BEING HONEST):2010 http://tech.slashdot.org/comments.pl?sid=1901826&cid=34490450
    HOSTS & PROTECT IP ACT:2011 http://yro.slashdot.org/comments.pl?sid=2368832&cid=37021700
    HOSTS MOD UP:2011 ->

  83. Exactly. Look at what happened with credit cards. by fastgriz · · Score: 1

    Rewards cards used to be abundant and the financially responsible consumer could get paid well for using credit cards... The rewards were subsidized by the masses who paid fees for being irresponsible. Then feel-good laws were passed to make it more difficult for CC companies to collect fees from people who abuse credit and now rewards cards are much less rewarding. I am happy with the current situation of me browsing privately for free while the content is subsidized by the masses. And I want my 5% cash back on everything CC back.

  84. Re:Custom hosts = your pal (how/when/why/where) by Anonymous Coward · · Score: 0

    Why do I suspect this was downmodded since it shows DNS faults?

  85. Re:A court by bar-agent · · Score: 1

    Yeah, this makes sense. If you set up a situation where you try to make someone break a law in order to get them in trouble for breaking a lawâ¦when cops do that, it is called entrapment, and I doubt the court would look any more kindly on entrapment by a civilian than on entrapment by a police officer.

    --
    i'd hit it so hard, if you pulled me out you'd be the king of britain [bash.org]
  86. Re:AdBlock doesn't do as much as custom hosts by Anonymous Coward · · Score: 0

    Slashdot logic = Posts on AdBlock faults get downmods when true.

  87. What is the problem again? by Anonymous Coward · · Score: 0

    https://www.torproject.org/projects/torbrowser.html.en

  88. FF: Cookie Monster by nullchar · · Score: 1

    For firefox, use this excellent add-on for white-listing sites to allow cookies. Block all cookies by default, then only click to allow when you need it (login, shopping cart, etc.) A few poorly-coded websites "require" cookies; luckily Cookie Monster has a "Temporary Allow" which lasts for the current browser instance - or until you "Revoke" the temporarily allowed cookies.

    https://addons.mozilla.org/en-US/firefox/addon/cookie-monster/

  89. Re:Custom hosts = your pal (how/when/why/where) by green1 · · Score: 1

    It was downloaded because it's spam copy and pasted in to almost every comment stream on the site... I don't think it has anything to do with the supposed faults it may or may not expose. and seriously, that text is so long that nobody in their right mind would read it all the way through.

  90. Truths about GHOSTERY too then... apk by Anonymous Coward · · Score: 0

    Post truths of FAULTS in AdBlock & get downmodded? Yea, right (not)... especially when the very post I am replying to, one of my own, was @ +1 yesterday, but is NOW -1 "flamebait"?? No way...

    * That's alright, because if TRUTH is to be downmoderated? I will just post yet another truth below in my 'p.s.'...

    APK

    P.S.=> Might as well put one up about GHOSTERY too then, eh? Ok:

    GHOSTERY TRUTHS #1: 2012 -> http://yro.slashdot.org/comments.pl?sid=2931443&cid=40413453
    GHOSTERY TRUTHS #2: 2012 -> http://yro.slashdot.org/comments.pl?sid=2931443&cid=40413493

    PERTINENT QUOTE/EXCERPTS:

    ---

    "Evidon, which makes Ghostery, is an advertising company. They were originally named Better Advertising, Inc., but changed their name for obvious PR reasons.

    Despite the name change, let's be clear on one thing: their goal still is building better advertising, not protecting consumer privacy.

    Evidon bought Ghostery, an independent privacy tool that had a good reputation.

    They took a tool that was originally for watching the trackers online, something people saw as a legitimate privacy tool, and users were understandably concerned. The company said they were just using Ghostery for research.

    Turns out they had relationships with a bunch of ad companies and were compiling data from which sites you visited when you were using Ghostery, what trackers were on those sites, what ads they were, etc., and building a database to monetize.

    When confronted about it, they made their tracking opt-in and called it GhostRank, which is how it exists today.

    They took an open-source type tool, bought it, turned it from something thatâ(TM)s actually protecting people from the ad industry, to something where the users are actually providing data to the advertisers to make it easier to track them.

    This is a fundamental conflict of interest.

    To sum up: Ghostery makes its money from selling supposedly de-indentified user data about sites visited and ads encountered to marketers and advertisers. You get less privacy, they get more money.

    That's an inverse relationship.

    Better Advertising/Evidon continually plays up the story that people should just download Ghostery to help them hide from advertisers. Their motivation to promote it, however, isn't for better privacy; it's because they hope that you'll opt in to GhostRank and send you a bunch of information.

    They named their company Better Advertising for a reason: their incentive is better advertising, not better privacy"

    ---

    (Ones my downmodder, a totally unjust idiot after that I've put up no less, will NOT like also...)

    ... apk

  91. It's truth & now more (outnumbering you 40:1) by Anonymous Coward · · Score: 0

    Ready to "eat your words", green1? I hope so, cuz here goes (showing opinions CLEARLY vary, vs. yours):

    "It was downloaded because it's spam copy and pasted in to almost every comment stream on the site... I don't think it has anything to do with the supposed faults it may or may not expose. and seriously, that text is so long that nobody in their right mind would read it all the way through." - by green1 (322787) on Monday September 24, @05:39PM (#41443117)

    First of all - what I posted? Is truth... you downmodded it? Fine...since I will now make YOU, look like the FOOL you are, once again with MORE TRUTHS!

    NOW, after that has "all been said & aside" quoted?

    Eat your words, after seeing the below evidence vs. your b.s.!

    (Since others below have uprated my post on hosts vs. AdBlock, DNS, & other things, MANY times):

    ---

    * THE HOSTS FILE GROUP 37++ THUSFAR (from +5 -> +1 RATINGS, usually "informative" or "interesting" etc./et al):

    BANNER ADS & BANDWIDTH:2011 -> http://hardware.slashdot.org/comments.pl?sid=2139088&cid=36077722
    HOSTS MOD UP:2010 -> http://yro.slashdot.org/comments.pl?sid=1907266&cid=34529608
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1490078&cid=30555632
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1869638&cid=34237268
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1461288&threshold=-1&commentsort=0&mode=thread&cid=30272074
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1255487&cid=28197285
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1206409&cid=27661983
    HOSTS MOD UP:2010 -> http://apple.slashdot.org/comments.pl?sid=1725068&cid=32960808
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1743902&cid=33147274
    APK 20++ POINTS ON HOSTS MOD UP:2010 -> http://news.slashdot.org/comments.pl?sid=1913212&cid=34576182
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1862260&cid=34186256
    HOSTS MOD UP:2010 (w/ facebook known bad sites blocked) -> http://tech.slashdot.org/comments.pl?sid=1924892&cid=34670128
    HOSTS FILE MOD UP FOR ANDROID MALWARE:2010 -> http://mobile.slashdot.org/comments.pl?sid=1930156&cid=34713952
    HOSTS MOD UP ZEUSTRACKER:2011 -> http://it.slashdot.org/comments.pl?sid=2059420&cid=35654066
    HOSTS MOD UP vs AT&T BANDWIDTH CAP:2011 -> http://tech.slashdot.org/comments.pl?sid=2116504&cid=35985584
    HOSTS MOD UP CAN DO SAME AS THE "CloudFlare" Server-Side service:2011 ->

  92. subject by Legion303 · · Score: 1

    Gosh, I'm shocked. Advertisers acting unethically? Inconceivable!

  93. Ash-Fox = Outnumbered by 40++:1 ratio by Anonymous Coward · · Score: 0

    "just to reply to the rant no one will read in its entirety," - by Ash-Fox (726320) on Tuesday September 25, @08:22AM (#41448125) Homepage

    http://yro.slashdot.org/comments.pl?sid=3137925&cid=41436069

    ("Eat your words" yet again, Ash-Fox - 40++ upward moderations which are verifiable & undeniable data to disprove your b.s. quoted above does the job, perfectly - priceless that... lol!)

    ---

    * You just KNOW I've just GOTTA say it, as-is-per-my-usual "inimitable style":

    THIS? This was just "too, Too, TOO EASY - just '2ez'", & it always is, vs. Ash-Fox the troll...

    APK

    P.S.=> Answer a couple questions for us, Ash-Fox:

    ---

    QUESTION #1:

    How many times now is that for you vs. myself due to your blunders?

    ---

    QUESTION #2:

    Ahem (rotflmao):

    How do your words taste flavored with the "bitter taste of SELF-defeat" & spiced with your FOOT IN YOUR MOUTH too?

    ---

    (I can answer #1 for you & post the links to them, lol, but only YOU can answer #2 for us... rotflmao!)...

    ... apk

    How many times now is that for you vs. myself due to your blunders?

    ---

  94. How do your words taste? by Anonymous Coward · · Score: 0
  95. Ash-Fox: Answer 2 questions for us first by Anonymous Coward · · Score: 0

    1.) Why'd you "eat your words" again http://yro.slashdot.org/comments.pl?sid=3137925&cid=41448805 ?

    and

    2.) How did your words taste (since you had to eat them) flavored with the "bitter taste of SELF-defeat" and your foot in your mouth too?

    LMAO!

  96. Do it yourself. by wiedzmin · · Score: 1

    If you want something done right, just do it yourself. Stop using Google (switch to DuckDuckGo) and use Firefox with Ghostery, AdBlock Plus and NoScript... you can throw in Tor, if you really want to toss a wrench into their salad... and if someone is still able to track you after that - they truly deserve to have your information. Trusting someone who stands to benefit financially to do something to limit that gain, will never work. Ever.

    --
    Bow before me, for I am root.