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Advertisers Blast Microsoft Over IE Default Privacy Settings

theodp writes "GeekWire reports that Microsoft is sticking to its decision to implement 'Do-Not-Track' as the default for IE 10, despite drawing the ire of corporate America, the Apache Software Foundation, and the FTC Chairman. Representatives of a veritable Who's Who of Corporate America — e.g., GM, IBM, BofA, Walmart, Merck, Allstate, AT&T, Motorola — signed off on a letter blasting Microsoft for its choice. 'By presenting Do Not Track with a default on,' the alliance argues, 'Microsoft is making the wrong choice for consumers.' The group reminds Microsoft that Apache — whose Platinum Sponsors have branded Microsoft's actions a deliberate abuse of open standards and designed its software to ignore the 'do-not-track' setting if the browser reaching it is IE 10. It also claims that the FTC Chairman, formerly supportive of Microsoft's privacy efforts, now recognizes 'the harm to consumers that Microsoft's decision could create.'"

558 comments

  1. Microsoft cares about privacy by PieDude · · Score: 4, Insightful

    I don't really understand what people are crying about. Microsoft has said that they will try to make IE10 better for users and this is one of the features implemented to enable that. Note that Microsoft itself owns an advertising network and is part of the advertising committee - it's that much that Microsoft wants to protect their users.

    Of course, Microsoft's actions aren't new. They have always cared about privacy. Their tracking and beta debugging has always been opt-in. This in unlike Google where you often cannot even opt-out, and it's never opt-in in any case.

    Microsoft simply cares about users privacy and advertisers are crying about it. Too bad for them, I say. Advertisers on TV manage to work without any tracking, it should work on the internet too.

    1. Re:Microsoft cares about privacy by cayenne8 · · Score: 5, Insightful
      Ok riddle me this.....

      Exactly how would this be a detriment to the users?

      Everyone out there that objects to 'not being tracked' for advertisement purposes please raise their hands....

      [crickets chirping]

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    2. Re:Microsoft cares about privacy by shoemilk · · Score: 5, Insightful
      I just finished reading the letter and found it disgusting. If you took it out of "the internet" and put it in the real world things like

      By setting the Internet Explorer browser to block data collection, Microsoft’s action could potentially eliminate the ability to collect web viewing data of up to 43 percent of the browsers used by Americans.

      would read more like

      By setting the curtains to closed by default, Microsoft’s action could potentially eliminate the ability to peep through windows of up to 43 percent of the houses used by Americans.

      To top it off, they have gems like this

      A simple example of advertising in the television medium makes this point clear. If consumers were presented a choice of whether they want advertisements on network television to be broadcast, consumers would likely choose “no advertising.” But if 43 percent of American households were removed from the television advertising audience, consumers collectively would suffer because network television as we know it would no longer be a viable business model.

      They're acting like MS is installing adblock and turning it on by default. What MS is doing is making the internet more like TV, where the adds are dumb and have to be generally targeted at the type of site, as opposed to creepily personalized.

    3. Re:Microsoft cares about privacy by Joce640k · · Score: 4, Informative

      Ok riddle me this.....

      Exactly how would this be a detriment to the users?

      Simple: If browsers turn DNT on by default the advertisers will simply ignore it.

      (They're going to ignore it anyway, so no big loss...)

      --
      No sig today...
    4. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      You know that MS has their own ad network, right? You know that their ad tracking is opt out too, right? The only difference from Google in this aspect is that MS ad division is not as successful, so they can afford this little publicity stunt with IE10.

      P.S.: Same minute post, only post from a new account, MS loving, Google bashing, facts missing... Eeeyup, please shill/troll harder - you forgot to mention Visual Studio, how could you?

    5. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Not to be like GP and provide factual links: here, I'm sure you've opted in for this, right?

      I hope those modding you up get metamodded to hell, so go on highlighting the idiots with modpoints. I almost like your trolling style.

    6. Re:Microsoft cares about privacy by theillien · · Score: 0

      That really doesn't answer the question of how it would be detrimental too consumers.

    7. Re:Microsoft cares about privacy by Hentes · · Score: 0

      You can opt out from Google, my dear shill.

    8. Re:Microsoft cares about privacy by PieDude · · Score: 1, Insightful

      Like that is going to work. They did so well with the Safari incident, too.

    9. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 2, Interesting

      I don't really understand what people are crying about. Microsoft has said that they will try to make IE10 better for users and this is one of the features implemented to enable that.

      Actually, their implementation is useless (unless you want to explicitly opt IN).

      DNT is not a purely technical solution. It only works in conjunction with legislation (or voluntary codes of conduct). These rules may either say: (i) tracking is allowed, unless the user explicitly objects; or (ii) tracking is forbidden, unless the user explicitly expresses his/her consent.

      Microsoft's implementation only works in case (ii). The user can express his/her consent to be tracked by unchecking the option ("DNT: no"). It does not work in case (i), though. It the browser sets "DNT: yes" by default, it is not the user's explicit decision. From a legal standpoint, "DNT: yes" becomes equivalent to "unspecified".

      Thus, Microsoft's choice does NOT increase privacy. Rather, it makes it impossible for users to truly opt out.

    10. Re:Microsoft cares about privacy by martin-boundary · · Score: 4, Insightful

      Exactly how would this be a detriment to the users?

      The browser is running on a user's hardware. It should always do what the _user_ wants, not what some adspamming company wants instead. It's common sense, "my hardware, my rules".

    11. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Because it will be ignored, hence the feature is useless.

      It's already useless, because software needs to be changed to recognize it. Everyone will just continue on ignoring it.

      This is really something that needs to be moved to HTTP/2.0 where as part of the connection handshake, the server must "NOT TRACK" the connection, eg, no IP logging, no cookies, no local storage (session OK), no refferals, no browser string. Some "privacy" firewalls actually do this, and it results in a crippled experience as the server then sends fall-back or text-only pages.

    12. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 1

      It would be detrimental too consumers because suddenly the product would have to opt-in.

    13. Re:Microsoft cares about privacy by squiggleslash · · Score: 1, Insightful

      That's a very poor analogy.

      First of all, most curtains are open by default!

      Secondly, leaving that aside, which doesn't really pertain to anything, there's a difference between an anonymous secured computer trying to figure out what ads you might be interested in based upon information it "sees", and a peeping tom trying to catch you naked in the shower.

      Here's a question: would you object if, when installed and first run, IE popped up a message like this:

      Some advertisers would like their servers to use your browsing history to serve ads that are relevent to you. Do you want to allow them, or do you want to see generic ads of stuff you're probably not interested in?

      Before complaining the above is biased, tell me how. Tell me how it's untrue. And tell me why that would be worse than DNT by default, or no DNT by default.

      --
      You are not alone. This is not normal. None of this is normal.
    14. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 2, Insightful

      > network television as we know it would no longer be a viable business model.

      and nothing of value was lost.

    15. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      in a system where DNT is only held together by a business "code of ethics" does not make for a system where you can "truely" opt out. DNT is useless crap, there needs to be more official regulation and laws about tracking users than a "DNT IS THERE YOU CAN CHOOSE TO IGNORE IT" system

    16. Re:Microsoft cares about privacy by AliasMarlowe · · Score: 2

      To top it off, they have gems like this

      A simple example of advertising in the television medium makes this point clear. If consumers were presented a choice of whether they want advertisements on network television to be broadcast, consumers would likely choose “no advertising.” But if 43 percent of American households were removed from the television advertising audience, consumers collectively would suffer because network television as we know it would no longer be a viable business model.

      They're acting like MS is installing adblock and turning it on by default. What MS is doing is making the internet more like TV, where the adds are dumb and have to be generally targeted at the type of site, as opposed to creepily personalized.

      Exactly (I was going to make a similar point).

      Do Not Track is not the same as Do Not Advertise. But properly respecting the Do Not Track request would ruins the revenue stream for all the data aggregators, and would prevent advertising agencies from claiming comparative advantages over their competitors (false anyway, in all likelihood).

      --
      Those who can make you believe absurdities can make you commit atrocities. - Voltaire
    17. Re:Microsoft cares about privacy by __aaqvdr516 · · Score: 2

      "You can opt out from Google, my dear shill."

      Try this: Click opt out. Now go clear your cookies or use a different browser. Hmm, the setting has reverted back to being opted-in.

      Google even has http://www.google.com/ads/preferences/plugin/ to keep your cookie permenant.

      So, I have to install additional plugins to retain the preferences on my own machine. Brilliant!

      The reason it's opt out is so that you will forget to switch it back after a cookie refresh or on other browsers. The default state should be opted out.

    18. Re:Microsoft cares about privacy by Xest · · Score: 4, Insightful

      It's likely in the UK and Europe that any advertiser ignoring this would be in breach of the data protection act.

      As you have to explicitly grant companies permission to store data on you should this reach the Information Commissioner's Office in the UK it would almost certainly go something like this:

      "ICO: Did the user opt in to tracking?"

      "Ad company: No."

      "ICO: Then you're guilty of breaking the data protection act, enjoy my new powers to grant 6 figure fines."

      The problem is browsers like Firefox have (as is usual for them) chosen to ignore the wishes of users and opt people in to tracking by default.

      As a tool for protecting privacy directly it's meaningless regardless of what the advertisers say they will or wont do if it can simply be ignored. As a legal instrument for making it explicit as to whether someone has opted in to being tracked or not it's great, if all browsers adopt it it may even become legally binding in some countries over time.

      This is one of those few times where Microsoft is actually doing the right thing for end users, though I suspect it's still for selfish reasons (i.e. to harm Google's ad revenue).

    19. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Do ads seem to know what you want? Do you feel followed by a creep on the internet? would you like to remove personalized ads from your visited pages? Click here to know how!

    20. Re:Microsoft cares about privacy by Sanity · · Score: 5, Informative

      Because it renders "Do Not Track" useless. Apache is already ignoring Do Not Track if it detects that you are using IE10. It's a boneheaded move on Microsoft's part.

    21. Re:Microsoft cares about privacy by martin-boundary · · Score: 2
      What nonsense is this? It's _useless_ because you say so? Let's review.

      Legally, there's no difficulty. If any website wants to know if they can track someone, all they need to do is put up a popup window asking "Pretty please, can I track your every move?". Of course they already do that with all users, right? No? Well, they should, it's common sense.

      Now, DNT is quite useful. If "DNT: yes", then the website should disable tracking, no need to popup the window at all. If "DNT: no", then the user indicates that he would like to answer the popup window question directly, separately for each website he visits. That's perfectly logical. So the website should popup the window and ask.

      It makes zero sense to give absolutely every stranger on earth the default right to track your every move, which would be what your hypothetical case (i) is all about.

      So DNT is not useless, and Microsoft's implementation is actually sane.

    22. Re:Microsoft cares about privacy by Goaway · · Score: 1

      You are missing the part where Do Not Track is voluntary on the part of the advertisers.

      They can just ignore it. It's not a feature you can just turn on that will magically disable tracking. It only works if the advertisers agree to it.

      They might go along with it if not too many people use it. They will probably not go along with it if it is on by default.

    23. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 1

      shill / troll account. mod down please!

    24. Re:Microsoft cares about privacy by Goaway · · Score: 1

      And how exactly do you propose this should work?

    25. Re:Microsoft cares about privacy by T-Bone-T · · Score: 2

      I'm pro-DNT but "my hardware, my rules" doesn't apply to the internet, really. I don't get to dictate what slashdot does just because I access it on my hardware.

    26. Re:Microsoft cares about privacy by justthinkit · · Score: 1
      That's a very poor analogy.
      .

      First of all, most curtains are open by default!

      Easily fixed. DNT is like the outside facing doors of your house locking by default (example). Apache is saying "We have the right to walk right into your house, even if the door is locked".

      --
      I come here for the love
    27. Re:Microsoft cares about privacy by MitchDev · · Score: 1

      Whiny corporations complaining about a feature that any user with half a brain would turn on being on by default? Time to eliminate corporations and go back to Sole Proprietorships and Partnerships, where the folks running the show are actually held responsible for their company's actions....

    28. Re:Microsoft cares about privacy by MitchDev · · Score: 4, Interesting

      Sounds more like a criminal move on Apache's part if it's ignoring what the program is set for. Whether MS turns it on by default or the user turns it on, Apache has NO BUSINESS ignoring the setting....

    29. Re:Microsoft cares about privacy by mozumder · · Score: 2

      Exactly how would this be a detriment to the users?

      Because when a young fashionable female visits a website, they'll get ads for DKNY, instead of Just Tires or Mutual of Omaha.

      Remember, people buy magazines like Vogue BECAUSE OF THE ADS.

      It's only dorks that hate ads, because they visit terrible websites in the first place where ads are terrible, instead of going to sites where ads are actually.. beautiful.

    30. Re:Microsoft cares about privacy by tonywestonuk · · Score: 1

      Lets say that in the future there is a call to put into law that this DNT flag is honoured by advertisers. A bill will be put to congress that states If advertisers do not respect the DNT flag, they will be committing a crime.
      However, passing this law would run into problems, because Internet Explorer is defaulting the flag to true! Advertisers would quite rightly claim that the DNT flag is not a true indicator of what internet users want. The bill would be thrown out..... DNT will die. This is what Microsoft are doing. By setting the flag on by default, they are killing the standard. It will hurt consumers, because from then on, setting DNT on or off in any browser wont make any difference what so ever....advertisers will ignore it, track people anyway, and there will never be a law to enforce it.

      They say this is a good thing, and on the surface it looks great. Protecting the privacy of their users. In reality, its fucking up the privacy of the entire internet in a similar way that non-standard IE6 fucked up the usability of the entire internet a few years back.

    31. Re:Microsoft cares about privacy by tonywestonuk · · Score: 4, Insightful

      Its not a crime to ignore the DNT flag. AND, there can never be a law to make it a crime, as microsoft actions have made DNT not a true indicator of a users preference.

    32. Re:Microsoft cares about privacy by Known+Nutter · · Score: 1

      > And how exactly do you propose this should work?

      Don't track in the first place?

      --
      Beware of the Leopard.
    33. Re:Microsoft cares about privacy by martin-boundary · · Score: 1

      But if 43 percent of American households were removed from the television advertising audience, consumers collectively would suffer because network television as we know it would no longer be a viable business model.

      Am I the only one who is disturbed by the implied assumption that "network television as we know it" is the best of all possible network television models?

    34. Re:Microsoft cares about privacy by h4rr4r · · Score: 1

      BULLFUCKING SHIT.

      MS will use IE to track you and DNT to deny google and others that ability.

      It really is that simple. I wish they cared, hell I wish any company cared that much.

    35. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 2, Interesting

      Some advertisers would like their servers to use your browsing history to serve ads that are relevent to you.

      I'm sure they would like to do this, but they fail miserably. My browsing history is not a good predictor of what I want to buy. Perhaps a more honest question would be:

      Some advertisers would like to accumulate data on everything you do online in the hope of making some money from this data. They will cheerfully give it to anyone who pays them enough, and it will be used against you. Do you want to allow this? You'll get irrelevant, annoying ads either way.

    36. Re:Microsoft cares about privacy by h4rr4r · · Score: 0

      In the USA we have a political party that would never allow such a thing. They would scream about big government and unfair regulation and job creators needing to be protected.

    37. Re:Microsoft cares about privacy by Hentes · · Score: 1

      So you want them to track your opting out without tracking you? Also, browser synchronisation is not that hard.

    38. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      moron.

      Does Vogue know if it is a young fashionable female reading it? NO, therefore tracking is NOT needed in any way. If
      you have good content on fashion, then DKNY should advertise there. If you are reading an interesting car site, then
      JUst Tires should advertise there. Look at "good" sites that use advertising like the Deck. Advertising can work
      without being creepy. and if you really really want to be tracked, then turn it on. No harm to anyone.

    39. Re:Microsoft cares about privacy by T-Bone-T · · Score: 1

      You must live in a very friendly neighborhood. Mine is the only house on my block where I regularly see curtains/blinds open. Your IE message example is true but still biased. The final question has a definite pro-tracking bias that assumes you would rather see targeted advertising by dismissing generic ads as not desirable. It could easily be phrased "Do you want to allow them and enable a multitude of unidentified 3rd parties to build a detailed profile of your interests and personal life?" as an example of anti-tracking bias or a more neutral and simple "Do you want to allow this?" Remember, just because it is factual doesn't mean it is also truthful.

    40. Re:Microsoft cares about privacy by ckhorne · · Score: 1

      Only two comments, both in this post, talking about how great Microsoft is.

      Can we have a "Shill" negative rating?

    41. Re:Microsoft cares about privacy by dshk · · Score: 1

      I visited the page you linked in, and it says that I do receive targeted ads. I am sure that I never opted in for targeted ads at Microsoft. It is opt-out. Exactly like Google. There is a link on each and every ad from Google where you can opt out.l So what are you talking about? Who is the troll?

      Not that it would really count, even if Microsoft does opt-in now. Microsoft is mostly unsuccessful in the online world. Their profit does not depend on the internet business (actually, Bing reduces their profit). So it is great for them, if they can hurt their online competitors by undermining their targeted ad model, which is obviously much more effective than random ads. I am sure Microsoft in this case does not care about privacy at all, the only thing they consider is the damage they can do to their competitors.

    42. Re:Microsoft cares about privacy by jythie · · Score: 4, Insightful

      Not a crime no, but is still a pretty sleazy move.

      I am not sure I agree with people who are saying that turning it on by default is not a 'true indicator of user preference' since, after having tracking explained to them, users generally are against it. So it could be argued that having 'do not track' as a default setting is more representative then having 'tracking is fine with me' be the default.

    43. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Biased.. um dunno, however your comment misses the point.

      The reason to not opt in isn't about targeted, vs non targeted ads.

      It's about privacy, and the ability for companies to amass incredible amount of accurate information about your lifestyle. Which may be used to disadvantage you and advantage corporations. Like insurance.

    44. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      There goes any respect I had for Apache.

    45. Re:Microsoft cares about privacy by dshk · · Score: 1

      Advertisers on TV manage to work without any tracking, it should work on the internet too.

      As far as I know, TV is not a great business nowdays. Actually, the growing industry is the internet industry with their targeted ads...

    46. Re:Microsoft cares about privacy by kasperd · · Score: 4, Insightful

      Exactly how would this be a detriment to the users?

      It undermines the purpose of the header. Consider those places where websites are legally or morally obliged to respect any user who actively asks not to be tracked. A website in such a place would have been obliged to respect the header. But by enabling that header by default, Microsoft is undermining that obligation. When the header no longer means that the user has actively asked not to be tracked, then we cannot expect websites to treat it as such. And then we are back to a situation where users have no way of indicating, that they do not want to be tracked.

      Actually I think there should have been three possible values for that header. User has opted in, user has opted out, and user has not taken initiative to change anything on his own. That would leave the default choice up to the websites, which I consider better than leaving the default choice up to the browser vendor. But more importantly, it would have made the semantics of the header slightly more clear than a boolean. And by making it possible for websites to really implement either opt-in or opt-out, then we can start pushing for sites to do one or the other. With only a boolean header and browsers behaving differently, you can't even draw a line between sites implementing opt-in and those implementing opt-out.

      But ultimately, this header is just an attempt at patching over a model, which is fundamentally broken in the first place. Cookies were too easy to set when first introduced. Browsers were not working in the best interest of the user. Websites have been allowed to abuse cookies in ways that were not in the users' interest for far too long. By now any browser trying to serve the user better will end up providing users with a bad user experience because of many sites breaking. Had browsers been more restrictive in the first place, then sites wouldn't have been using cookies in the ways they do now.

      Let's face it. Nothing is going to change unless Google, Microsoft and Mozilla can agree to move together. Because they each have such large fractions of the browser market. If they can agree on a new model, which works in the user's interest and is enforceable by the browser, then things will change.

      --

      Do you care about the security of your wireless mouse?
    47. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      It's not a detriment to the users.

      The advertisers are going to track anyway. We all already knew that. It's not a surprise.

      The advertisers are just butthurt because someone (big) called them out on their plan before they even had a chance to pretend they cared. They've been robbed of a positive PR moment. They've also (despite what they will claim) been robbed of a massive backlash when the lies are made public. You want spin? Microsoft did the advertisers a favor.

    48. Re:Microsoft cares about privacy by icebraining · · Score: 1

      Apache doesn't sell ads, they won't "enter" anything.

      And in any case, Microsoft doesn't decide for me whether I lock my doors, which is the issue being discussed here. Apache just wants to make sure they can say to the advertisers, "the person decided to lock the door, GTFO" instead of "well, maybe the person decided to lock the door. Or maybe it was the wind and the user really doesn't mind if you enter".

    49. Re:Microsoft cares about privacy by JosKarith · · Score: 1

      But you should be able to dictate what cookies it puts on your hardware.

      --
      'Don't worry' said the trees when they saw the axe coming, 'The handle is one of us.'
    50. Re:Microsoft cares about privacy by jythie · · Score: 1

      But that would *gasp* be asking marketers to buy add space on sites that are relevant to the interests of their target market! The humanity! The extra work!

    51. Re:Microsoft cares about privacy by JosKarith · · Score: 1

      "there's a difference between an anonymous secured computer trying to figure out what ads you might be interested in based upon information it "sees", and a peeping tom trying to catch you naked in the shower."
      And when you end up having to explain to your s/o or crotchfruit why they're getting bombarded with pr0n ads sparked by your late-night browsing habits I hope you remember that you said that.

      --
      'Don't worry' said the trees when they saw the axe coming, 'The handle is one of us.'
    52. Re:Microsoft cares about privacy by unitron · · Score: 1

      I'm pro-DNT but "my hardware, my rules" doesn't apply to the internet, really. I don't get to dictate what slashdot does just because I access it on my hardware.

      Just because you access the web page which Slashdot voluntarily chooses to make available on the internet does not mean they have any right at all to know what other web sites you have already been to, or to subsequently learn to what web sites you go in the future.

      If they don't like that, they can get off of the internet, or block access to the site with the need for a password, the use of which is pre-agreed to allow them to spy on you.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    53. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Brand-new account, posted the same minute as the story ... I smell a SHILL - Shame on Cayenne for feeding the troll and sad to see so many shills with mod points.

    54. Re:Microsoft cares about privacy by dshk · · Score: 2

      How can this be insightful? Yes, you should do whatever you want with your hardware. Because that is your property. But a web site is the property of somebody else. It is copyrighted. You must follow his rule if you want to use it. If you dont want to follow his rules, do not use his property, and nobody will be hurt.

    55. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      piss off you fucking shill

    56. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      And you are missing the part where Do Not Track is voluntary on the part of the advertisers.

      They came crying to us because things like NoScript and AdBlock are becoming a bit too common. So they tried to devise this little scheme where the people in the know (current users of said plugins) do not need to install jack (according to them), while they still get to spy on the rest of the people. So let them run away from their own olive branch. The sooner ad blockers become a default part of browsers (lol chrome), the better of we'll be in the end. Not that that will happen, but a guy can dream.

    57. Re:Microsoft cares about privacy by martin-boundary · · Score: 1

      You're not dictating what slashdot does, you're dictating what your hardware/software sends to slashdot. Such as the value of the DNT flag.

    58. Re:Microsoft cares about privacy by shoemilk · · Score: 1

      That's a very poor analogy. First of all, most curtains are open by default!

      I think for that reason my analogy is spot on. DNT closes the curtains, where as tracking would have them open.

      What you are saying is, it's totally fine with you for a computer to watch you take a shower and store it on a "secure" server somewhere for the rest of your life + however many years. Also, I never said anything about showers, I said peep into your window at all times. That includes things from the shower (watching pron) and generic sitting on the couch scratching your balls (posting on /.). I don't want anybody collecting data on whether my left side or right side itches more and how that interplays with my desire to eat white bread.

      As stated, I would object to that IE message. I wouldn't object to something like:

      Some advertisers would like to collect data on you and hold it forever on their servers, and you have no knowledge of what transpires with that information whether it's stolen by hackers or just plain sold. This is all so that you might be bombarded with ads that they think might be pertinent to your interests, but in all most likelihood will be as relevant as generic ads targeted at the site you are on. Do you wish to allow them to data mine you?

      Then the default action (so when the user who has just skipped reading the previous message) is to DNT.

      As for the complaints of bias, I'm not sure if you are talking about your message or the letter from the ad shills. Your message is biased in favor of tracking (that whole "stuff you're probably not interested in" line makes it biased), while my message is biased against tracking. If you meant the letter from the shills, I would think equating DNT to adblock would be enough evidence of a strong bias.

      Last, my analogy already told you why I think it's worse that no DNT by default. It's like buying a new house with the curtains open and some machine recording your every action. Sure you could close the curtains after the fact, but when they're set up funky and you have to jump through hoops to, there'll be more people who don't.

    59. Re:Microsoft cares about privacy by icebraining · · Score: 1

      The problem is that DNT can't actually enforce any of that. It can only ask "pretty please" to advertisers.

    60. Re:Microsoft cares about privacy by icebraining · · Score: 1

      Since following DNT is not a legal requirement, what exactly would that achieve?

    61. Re:Microsoft cares about privacy by hobarrera · · Score: 0

      The problem is browsers like Firefox have (as is usual for them) chosen to ignore the wishes of users and opt people in to tracking by default.

      [citation needed]

    62. Re:Microsoft cares about privacy by DragonWriter · · Score: 1

      Now, DNT is quite useful. If "DNT: yes", then the website should disable tracking, no need to popup the window at all. If "DNT: no", then the user indicates that he would like to answer the popup window question directly, separately for each website he visits. That's perfectly logical.

      It might be, if that's what the DNT standard -- for which Microsoft is on the workgroup and has not requested changes to relevant to the meaning of the header -- said the header meant. In the actual standard. DNT isn't "yes/no" its "1/0/null" with 1 representing an affirmative opt-out decision, 0 representing an affirmative opt-in decision, and null representing no affirmative choice.

      MS has announced that IE10 will lie when sending the header, and send 1 in the conditions in which it should send null. Therefore, anyone receiving a DNT header from MS should either ignore it completely or, at a minimum, treat 1 as equivalent to null (assuming they treat 0 and null differently, they could still treat 0 as significant.)

    63. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      So the ISP can change the DNT flag when the HTTP request passes through their hardware, right?

    64. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Just need the clout to back up the do not track - ie - let's say you lose your business if you ignore it. period, 1st offense you're company is gone, no discussion, no appeals, you're gone and your assets are sold at blind auction, the money goes into the Social Security fund which has been removed from the general fund with death penalties for any congress-critter that attempts to make use of it.

      Then the software industry will default to honor do not track after the first few ignorant greedy bastages ignore it.

    65. Re:Microsoft cares about privacy by Elbereth · · Score: 3, Insightful

      I disagree. I think it most certainly does apply to the Internet. If I choose to disallow Javascript from running on my browser, or I choose not to load certain images, that's my right. Nobody has the right to force my computer to follow instructions that I dislike. This is especially true on the Internet. This kind of attitude was very popular up until the rapid commercialization of the Internet in the late 1990s and early 2000s, when it became subversive (and downright unpatriotic) to assert that these rights exist.

      I don't know about you guys, but I always hated how traditional mass media was completely passive and out of my control. Even with the telephone and physical mail, I was pretty much locked out of having any kind of say. Don't want to receive sales calls at dinner time? Too bad. However, now that I finally have some say in the matter, I'm going to passively sat there while my privacy is violated, CPU time is hijacked, and my storage space is wasted. Obviously, it's the principle of the matter, because none of these are actually all that important. However, I'll be damned if I'm going to give up even 0.1% of my CPU time to some jerkoff marketing guy -- the same guy who thinks it's his God-given right to call me at dinner time, fill up my mailbox, and plaster the wilderness with crass advertisements.

      For every guy like me, there's ten that doesn't give a shit about any of this stuff. They'd sell out their neighbors' privacy for a coupon or free gift. I'm no threat to corporate America. Just leave me alone, and I'll keep my anarchist ranting limited to indignant posts on obscure web sites. Piss me off, and you'll just motivate me to break through my apathy and became more extreme. Hell, I might even vote, if you push me far enough.

    66. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      No. He wants *opt-in*. Then you only have to track users who have specifically told you they want to be tracked.

      It's a simple solution, really. Getting permission before you do something to someone.

    67. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      No. MS has announced that the setting will be 1 by default, but as others have mentioned, the decision is up to the user as part of the IE 10/Windows installation process.

      And really, from a realistic stand point, the 1/0/null is *identical* to a 1/0/0 setting. And in all probability it's the same as a 0/0/0 setting, because more than one advertiser has already openly stated that they'll continue to track *anyone* (not just IE10 users) regardless of their DNT setting, but just show the user unfiltered advertisements if the user has DNT enabled.

    68. Re:Microsoft cares about privacy by KiloByte · · Score: 2

      Apache is not, that's merely an out-of-tree module advertising scumbags can install. And they're not going to heed the tag in the first place, so it doesn't matter anyway.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    69. Re:Microsoft cares about privacy by PapaSmurphy · · Score: 2

      AND, there can never be a law to make it a crime, as microsoft actions have made DNT not a true indicator of a users preference.

      What? I don't understand this comment. You seem to be saying that if I check a "DNT checkbox" it indicates that I prefer not to be tracked. However, you also seem to imply that if I choose not to uncheck the "DNT checkbox" it does not indict my preference. Isn't it my preference either way? I either check it or decide not to uncheck it, they are equivalent actions.

      What I think you are complaining about is that user's are lazy and many will not change the default. Therefore, many more users of IE 10 will have DNT enabled than users of other browsers. I believe this will be true. However, the excuse that this means it's not the user's preference is just that: an excuse. The truth is that advertisers were looking for any reason to ignore this flag, and Microsoft has given then an opportunity. That doesn't mean that Microsoft is removing my ability to express the preference that I want to be tracked, however, regardless of how the advertisers are spinning it.

    70. Re:Microsoft cares about privacy by theillien · · Score: 1

      I understand what is being said about Apache, et al ignoring it because it is a default setting and not explicitly indicative of how a user might feel. However, your response still doesn't explain the impact on consumers. How will defaulting to DNT be detrimental to the people not being tracked?

      If anything, organizations and companies ignoring the setting whether it's on by default or not seems like it would have a far more negative affect on the browser's users.

    71. Re:Microsoft cares about privacy by MitchDev · · Score: 3, Insightful

      DNT should be the automatic default on all browsers. EVERYTHING should be opt-in rather than opt-out. Only sleazy marketing scum think otherwise

    72. Re:Microsoft cares about privacy by Myopic · · Score: 4, Insightful

      "Its not a crime to ignore the DNT flag"

      That depends on whether he was speaking literally or figuratively. I immediately recognized (assumed) that tonywestonuk was speaking figuratively, in which case he is right, but if he was speaking literally (as you apparently assume) then you are right.

      "there can never be a law to make it a crime"

      Are you speaking literally or figuratively? Of course, literally speaking, there could easily be a law to make it a crime.

      "microsoft actions have made DNT not a true indicator of a users preference."

      I'd like to know how you came to this conclusion. It seems to me that almost everyone would prefer the setting and thus Microsoft's actions have set the default setting according to the majority of the actual user preference. Similarly, Microsoft also has anti-spam featured turned on automatically in its email systems based on the assumption that people don't want to receive spam. Would you decry that as a violation of "true" user preference?

      Personally I am shocked that Microsoft is taking this action. It's the number-one most consumer-friendly thing I've ever heard of them doing -- literally.

    73. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Of course it's a true indicator of the User's preferences - or they wouldn't have set it that way by default.
      You think they're going to risk user outrage....oh wait, they are releasing Windows 8 without a usable UI, so I guess they are risking user outrage.

    74. Re:Microsoft cares about privacy by ciggieposeur · · Score: 1

      Actually I think there should have been three possible values for that header. User has opted in, user has opted out, and user has not taken initiative to change anything on his own. That would leave the default choice up to the websites, which I consider better than leaving the default choice up to the browser vendor. But more importantly, it would have made the semantics of the header slightly more clear than a boolean.

      I wonder if this kind of thing pops up anywhere else? It would be great if there were some kind of standard way to distinguish between "value A/B/C/D" vs "nothing was entered here". Hmmm....

      Nah. Can't possibly be, otherwise Oracle would know the difference between "" and NULL.

    75. Re:Microsoft cares about privacy by MitchDev · · Score: 4, Interesting

      You sound like a marketing sleaze with that attitude. DNT should be the default for all applications with users having to opt-in to be tracked. It amazes me how you think businesses are entitled to stalk people...

    76. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Of course I would object. I do not need targeted advertisement. There are only two options:
      * targeted ads are ineffective and has no effect on me - no reason for me to see them,
      * targeted ads are effective and I will buy stuff I do not need cause of them - good reason to turn them off to save money.

      Other than that, your question is poorly phrased. The real one is:
      * do you want to allow the ad companies to store data about about your browsing habits, or would you prefer them not to collect and store those data.

    77. Re:Microsoft cares about privacy by MitchDev · · Score: 1

      It should be a law then. Internet users should be able to say, "Do Not Track" me when I'm not on your specific site. To say otherwise is dishonest marketing sleaze...

    78. Re:Microsoft cares about privacy by tqk · · Score: 5, Insightful

      So it could be argued that having 'do not track' as a default setting is more representative ...

      It should be argued!

      It just goes to show how out of step we supposedly knowlegeable users are from the web as it is today. Apache, et al, believe it it's an advertising vehicle and that's the way it's supposed to be because a lot of the web is driven by advertising.

      The web was not designed to enable advertising. It was designed to disseminate information easily.

      This is about the first time I find myself defending Microsoft in decades. They got this right. Apache and its ilk should ask the users whether they "wish to see a richer, more personalized web experience by enabling the sending of the user's personal web surfing history to select websites" if they want this.
       
        DNT should be the default. WTF do they think DNT means, ffs?!? It means we don't like it to be a surveillance based society by default!

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    79. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      We understand, but IF they are going to ignore it regardless, then what is the whole point of the tantrums and publicity?
      Seems to me like advertisers want a world where the can say that in theory DNT defaulting in their favor gives the users MORE choice... a choice that we know does NOT exist

    80. Re:Microsoft cares about privacy by Hentes · · Score: 1

      Personally I'm much more worried of the legislation of the internet than advertisers tracking me. I can disable cookies, I can't disable lawyers. We shouldn't seek a legislatory solution to a technical problem.

    81. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Didn't Google have to pay out to Apple some 20-odd million dollars for ignoring/circumventing a privacy setting in the Safari browser?

      Oh yes, look

      I think Apache should be held to the same standard, as should ALL institutions/corporations.

    82. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      How is this shill modded insightful? Look at his post history FFS..

    83. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      You forgot option C: I'll install AdBlock in a minute, so don't track me anyway. :)

    84. Re:Microsoft cares about privacy by jenningsthecat · · Score: 2

      ...people who have made a choice to react in one way to the information the flag is supposed to communicate are perfectly justified in ignoring it when it is sent by that browser, since in that case it no longer communicates the same information.

      Say what? Do you really believe that even a small majority of web users want to be tracked, if they're made aware of the situation and given a choice? If you DO believe that, read no further - we have nothing to discuss.

      However, if you understand that most users WOULDN'T want to be tracked, then having DNT enabled by default communicates the relevant information more accurately. For the vast majority of computer users who have no clue whatsoever about web tracking, (much less DNT), having DNT turned ON reflects the decision they would make if they were informed and aware of their choice. As for Apache's vow to ignore DNT flags coming from IE10, their hissy fit is neither Microsoft's fault nor Microsoft's responsibility.

      The ad industry wonks and corporate turd suckers know they've already lost the battle when it comes to tracking those of us who are technically savvy - we will always be on the bleeding edge of doing everything possible to keep their noses out of our business. They're just trying their damnedest to keep their grip on the people who don't know better, and they're pissed off that Microsoft is proactively protecting the privacy of IE10 users, who arguably represent one of the biggest 'don't know better' constituencies. Kudos to Microsoft - and as for the companies *concerned* about "'the harm to consumers that Microsoft's decision could create", fuck'em all. This ruckus is just confirmation that they'll use any excuse to throw us all under a bus in the name of profit.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    85. Re:Microsoft cares about privacy by recoiledsnake · · Score: 1

      Yes it's not a crime, but it should be up to the individual webmaster to ignore it or not.

      What business has Apache to mess around with the input to your web server? Are they at least informing Apache users at install?

      What next, drop DNT flag in the kernel TCP/IP stack? How about your ISP stripping the DNT flag from your outbound packets?

      Apache has just become a pawn in these wars.

      --
      This space for rent.
    86. Re:Microsoft cares about privacy by tqk · · Score: 4, Insightful

      ... its a means of communicate a very specific decision on the part of the user ...

      And why is it wrong for that very specific decision to be to enable tracking?

      Because you think the web is for advertising as that's where your bread and butter is. You live by page views and banner ads and Google ranking.

      I think Apache has set the evil bit here because that's where the vast majority of its user base lies. I don't particularly care what sort of mishmash you people believe the DNT standard is supposed to be. Think back to the initial concept. "Say, some people don't like all this ubiquitous tracking. Maybe we ought to come up with something that users can do about it?" You see that as a threat to your bread and butter, and now you're bitching about someone deciding that maybe all that tracking ought to be opt-in.

      I spent years crafting a web page to disseminate things I learned to anyone who wanted to read it. It had no ads, tracked no-one, was appreciated by many, and that's how the web was intended to work.

      Now, it's been leveraged and taken over by advertisers who believe it's their personal fiefdom.

      You're evil on this one.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    87. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Google was fined for similar action against Safari. This is absolutely illegal.

    88. Re:Microsoft cares about privacy by MitchDev · · Score: 1

      Actually, some of us choose what brands/products NOT TO BUY because of annoying ads. "Wow, that ad is really obnoxious, I won't be buying that product."

    89. Re:Microsoft cares about privacy by cayenne8 · · Score: 1

      In the USA we have a political party that would never allow such a thing. They would scream about big government and unfair regulation and job creators needing to be protected.

      Whew...and Thank Goodness for that!!!!!!!!

      If ever we needed such a thing....

      :)

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    90. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      "Do Not Track" is useless by design. Trust advertisers to act honorably? Yeah, that'll happen.

      If anything, Microsoft's action will just make the brokenness obvious sooner, so maybe we can move on to something that might actually work.

    91. Re:Microsoft cares about privacy by Rhipf · · Score: 1

      So by your reasoning if the DNT flag is set to off by default this would be a true indicator of what Internet users want?
      There has to be some default cause one way or the other. Microsoft chose to have the default case be that the DNT flag is set on.
      I don't know if it is true but I did read some where (could have been in one of the above comments) that Microsoft actually has a popup when IE10 is first run asking for the users preference. If this is the case then I would conclude that the will of the people is being expressed.

    92. Re:Microsoft cares about privacy by tqk · · Score: 1

      By setting the flag on by default, they are killing the mishmash of a standard designed by and for advertisers, not users.

      FTFY. "Do Not Track" is Newspeak, plain and simple.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    93. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      ...microsoft actions have made DNT not a true indicator of a users preference.

      WTF is wrong with you? Asking people to opt-in is evil, but asking people to opt-out is normal? Seriously, you are broken.

    94. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Very good, unit #9923841126-b. You made it in the same minute as the article was posted. The Supreme Chair Hurler finds your performance acceptable enough that your family will live. At least, until we require your cooperation again.

    95. Re:Microsoft cares about privacy by tqk · · Score: 1

      Some advertisers would like their servers to use your browsing history to serve ads that are relevent to you. Do you want to allow them, or do you want to see generic ads of stuff you're probably not interested in?

      Before complaining the above is biased, tell me how. Tell me how it's untrue. And tell me why that would be worse than DNT by default, or no DNT by default.

      That's how it should have been done. That's not how the standard was written. They fscked up designing DNT, and now they're learning just how badly they fscked up.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    96. Re:Microsoft cares about privacy by tqk · · Score: 1

      Apache doesn't sell ads, they won't "enter" anything.

      No, but the vast majority of their users, those running websites, do. Why should Apache care about us mere users?

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    97. Re:Microsoft cares about privacy by Sloppy · · Score: 1

      Everyone out there that objects to 'not being tracked' for advertisement purposes please raise their hands....

      DNT is not a technical measure intended to deny adversaries the capability to track you. If you think of it in those terms, then you will come away from it with all kinds of weird ideas about how it fails. MSIE10's default setting of DNT:1 will seem harmless at word (or even heroic), and you'll also have a feeling that regardless of Microsoft or anyone else, DNT is useless anyway. (Does that happen to be your opinion?)

      If you think about what DNT really is, though, then you'll get that it's not completely useless (it just has perhaps very low, yet nonzero, value) and a default DNT:1 undermines DNT, further reducing its meager value.

      DNT is an expression of a user's preference. It's a way for a user, not the user's agent's author, to communicate something. It is intended, not for you to deal with your worst nightmares of advertising and Big Brother, but with those few (many? unknown number of?) good actors who are willing to respect your preference. That you would even use "Everyone who wants x raise your hands" suggests that even you think that someone out there just might give a damn what other people think. Maybe it's because we all know that while there are lots of things worth fighting about and sometimes differences really can't be resolved, there are also many situations where everyone gets ahead by cooperating.

      (For dealing with not-so-good actors, you're not going to count on some advisory header to persuade them to be nice. Instead, you're going to do smarter things, such as alter the browser's behavior to not load foreign resources (shit, that's 90% of the battle right there), and make use of a wide variety of different ways to inject noise into adversaries' intell, etc. But let's get back to the DNT approach...)

      When a tool, acting without direction of the user, defaults DNT to 1 or 0 rather than leaving it unset, that tool injects noise into a friendly party's intell. That is, if I run a site which tracks people for my selfish gain, but also abstains from doing that to people who request to be not tracked, MSIE's behavior will create a problem.

      And no, my problem isn't that Microsoft fucked me by reducing the number of people I can track. (Remember: DNT has no bearing on who I can track. It's intended to influence who I choose to track.) My problem is that Microsoft denied me and the user the ability to communicate that preference. I don't give a fuck what Microsoft thinks about whether or not people should be tracked, because Microsoft isn't who I am trying to cooperate with; the user is . I want to know what the user is saying about tracking, not what Microsoft is saying. But if the user is using MSIE, then when I see "DNT:1" that means the same thing as having no DNT header at all. A person with no preference, and a person who prefers to not be tracked, say the same thing if they're both unfortunate enough to be using MSIE 10. Microsoft has taken the don't-track-me guy's voice away from him!

      Exactly how would this be a detriment to the users?

      A MSIE10 user will have no way of expressing that they prefer to not be tracked. And expression of users' preference is what this is all about.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    98. Re:Microsoft cares about privacy by erp_consultant · · Score: 5, Insightful

      Right on. I ran out of Mod points or you would be getting one from me for that post. Since when is using the internet an implicit agreement to track my every move? If others don't mind then fine but I want to have the choice and the default option should always be opt out unless I specify otherwise. Microsoft did get it right here and I hope that the other browsers follow suit. I'm not the biggest MS fan either but I give them credit where credit is due.

    99. Re:Microsoft cares about privacy by Sloppy · · Score: 2

      after having tracking explained to them, users generally are against it.

      I agree.

      So it could be argued that having 'do not track' as a default setting is more representative then having 'tracking is fine with me' be the default.

      It could be argued that having "I haven't had it explained to me yet, which would inevitably end up with me being against it" be the default setting, would be even more representative.

      As it happens, for every browser except MSIE10, that is the default setting.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    100. Re:Microsoft cares about privacy by beerdragoon · · Score: 1

      Ok, so what would happen if there were no default option. Before people could use the browser, a box would pop up on first run and ask the users if they wanted to be tracked or not. How many people do you think would choose to allow it? My guess would be a number near zero so I'm all for Microsoft streamlining this process and just turning it off by default. If you really want to be tracked just go ahead and turn it on.

      Of course, I don't actually use IE myself, but I appreciate the effort on behalf of my parents, aunts, uncles, etc.

    101. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      seems to me its Apache who are treating the consumer with contempt ie use IE10 and we dont care what your preference is. you are getting what we give you!

    102. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      But if 43 percent of American households were
          removed from the television advertising audience, consumers collectively
          would suffer because network television as we know it would no longer be a
          viable business model.

      Am I the only one who is disturbed by the implied assumption that "network television as we know it" is the best of all possible network television models?

      Already moderated (ergo AC), but here are the basic means by which TV-like content can be paid for:

      1.) Users pay per episode viewed. This is how iTunes, Amazon, and Google sell TV content. However, from what i can surmise, there are vanishingly few examples of series that are SOLELY funded in this manner - the rest are episodes that are already paid for.

      2.) Users pay for access to the network. HBO and Showtime seem to remain successful at this. However, it's highly questionable how many channels could earn a sustainable existence if they were competing against every other channel for continued existence. Conversely, as much as I love Warehouse 13, would I be willing to pay for the wrestling/reality/cooking shows on SyFy to watch it? The price point per channel would be a delicate balance.

      3.) Governments pay for the network as a part of some tax or other. As much as I love Doctor Who and Sherlock, I question how this would scale: would I really want my tax dollars paying to produce Jersey Shore?

      4.) Users subscribe to an all-you-can-eat content buffet. This is how cable and satellite TV work now, which also has commercials. Netflix has avoided this for now, but I wonder how long they'll be able to sustain that. Remember: cable TV had no ads when it started, either. If more and more people stream more and more series off of Netflix, content owners would likely have to deal with progressively smaller pieces of the pie (lol), or users will have to cough up a few extra bucks a month to cover it (lol).

      5.) Someone with a lot of money produces something for the lulz. Mel Gibson funded "The Passion of the Christ". Barbara Streisand paid for "Yentl". I know the people who film "Star Trek: Phase Two" all put a lot of their own time and money into it, and also take up donations to cover costs. Jay Leno paid production costs out of his own pocket during the writer's strike. Examples like this are all well and good, but they rely on people with money somewhere, but ultimately the problem is that a.) these people will eventually run out of money if they don't obtain income by some other means, and b.) those other means would ultimately fall into one of the other categories listed here. Honorable mention for c.) using the case of ST:P2, their air schedule is "when each episode is done"...which is several times a year. This is acceptable as a volunteer effort for a web-based series...but as awesome as those people are, it's impractical for them to be able to put out 22 episodes a year, or even a monthly episode, and still keep their daily lives that fund that production.

      6.) Companies with money pay for content to get produced in exchange for awareness of their products. This is the way it presently is. I don't feel the need to expound upon the pros and cons of this system as a result.

      If I missed an example, please let me know. The way I figure it, the present network TV model is the worst system to meet the scale and variety that we are used to...except for all of the others that are available as alternatives.

    103. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Considering I didn't see anyone give a comprehensive explanation WHY is it bad even here on /., and when asked by businesses it's usually framed as "Do you want ads to be relevant to your interests or do you want random penis enlargement ads? (No, "no ads" option is not available from us)" I guess your guess is off the mark.

    104. Re:Microsoft cares about privacy by tqk · · Score: 2

      Right on. I ran out of Mod points or you would be getting one from me for that post.

      Thanks.

      Microsoft did get it right here and I hope that the other browsers follow suit.

      The real trouble here is the DNT Standard was designed by and for advertisers, not users. Now, they're bitching because it's being seen for what it is; a lie to users. Now, in order to fix this fsckup, we need to lobby browser developers to build in features that enforce DNT whether the website we visit wants to honour DNT or not. Thanks a lot! :-P

      What a cockup, and Apache's gone to the dark side!

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    105. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      British banks did the same thing with Payment Protection Insurance schemes for loans and credit cards. They had an opt-out box which you had to tick in order to *not* make payments proportional on the outstanding amount on your account (about 12.5% per annum). Of course, if you are hard-pressed for money and you can only make minimum payments, then this premium gets added onto the outstanding amount, and the whole account snowballs.

      The Financial Ombudsman is now asking all banks to return customers PPI payments in the case when the customers have never made a claim for being off work sick, becoming unemployed or having died.

    106. Re:Microsoft cares about privacy by eugene+ts+wong · · Score: 4, Insightful

      Yeah, I can't believe that anybody is bothering to defend Apache. They deserve no support in this. Either way, some users will be too lazy to switch. Therefore, the default setting should be in the best interests, and/or preferences of the user.

    107. Re:Microsoft cares about privacy by geekoid · · Score: 1

      No that is a bone head move on Apache. In fact, I would call ignoring the users wishes 'Evil'.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    108. Re:Microsoft cares about privacy by geekoid · · Score: 2

      You are trying really hard to make MS the bad guy. Is that out of habit? or do you just not think?

      Ignoring the user settings is sleazy, cheap, and user hateful. If MS did that, people would be screaming.

      The ONLY reason to ignore it is becasue they understand that people will forget to set it themselves, so they don't care.

      SHAME on Apache, shame.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    109. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      So the ISP can change the DNT flag when the HTTP request passes through their hardware, right?

      Not if they want to keep their common carrier status and the legal protections it provides.

    110. Re:Microsoft cares about privacy by geekoid · · Score: 1

      ..."but it should be up to the individual webmaster to ignore it or not."
      no. Absolutely not. Name one other thing where you think that's OK?

      The users setting are how the user expects to use that browser. No one should override. The webmaster is free to not allow that person on their site.
      A simple "You must allow tracking to use our site." ..oh, but wait, most people do not want to be tracked, and telling them you want to track them might hurt you visitor count. well, fuck those webmasters, they are petty egomaniacs.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    111. Re:Microsoft cares about privacy by hairyfeet · · Score: 1

      Exactly and this is one of the reasons that while I don't personally care for the UI of IE I can say compared to Chrome and Firefox the new IE? Really not bad, and they do seem to be actually listening to users on this unlike other projects i can mention (Cough..Metro Sucks..Cough) so frankly who gives a rat's ass if some advertisers can't go Big Brother on us?

      Riddle ME this...how many have gotten any "targeted advertising" that was worth a fuck? i don't know about everyone else but the ONLY thing their shitty targeted advertising seems to be good at is showing me things I USED to want several months ago, nothing close to what I'm looking for now. Hell I still get tons of netbook ads...ummm advertisers? Bought my netbook two years ago, quite happy with it, don't need another one. Meanwhile I'm researching SSDs planning to snatch one after the holidays, do I see a single ad for SSDs? Even when just to test i left all adblocking off for nearly a week while going to review after review of SSDs? Nope ALL I saw was laptops, netbooks, and graphics cards, things I was looking at over a year ago and haven't looked for since.

      So I just don't see a damned point in it and now block ALL ads unless the site makes a pledge not to show me flashy soundbyte blasting ads, then and ONLY then will i unblock. All these targeted ads are frankly worse when they just guessed based on whatever site you were on, at least when they'd show me random tech when i was on a tech site they'd occasionally show me something I might actually want to buy. With targeted ads its like "hey, remember what you were looking for last year? Well even though you don't want it now here ya go!"...wow...thanks for nothing.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    112. Re:Microsoft cares about privacy by geekoid · · Score: 1

      Either option is imposing a setting. Are you stupid?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    113. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      I browse a nostalgia blog that's really heavily into Halloween. It covers new things, but also a lot of things only someone in the mid-to-upper 20s would recognize. And targeted ads gets me ads for makeup, costumes, and life insurance. I really don't think advertisers want to remind me that I'm ugly, old, and going to die.
      You know what works much better without requiring tracking? Advertising targeting the fucking demographic of the website. For my earlier examples, ads for reissues of old toys or the like. Books like Mail Order Mysteries. Auction websites for things like cereal premiums. Things that I'm actually fucking interested in.

    114. Re:Microsoft cares about privacy by LordLimecat · · Score: 1

      By making it the default, they basically guarentee that the setting will be ignored, at the very least if your useragent is IE10. At worst, it could result in the whole standard being obsoleted.

    115. Re:Microsoft cares about privacy by Bengie · · Score: 1

      When I signed up for Google, it defaulted to tracking being disabled and gave me a big warning when I enabled it.

    116. Re:Microsoft cares about privacy by tqk · · Score: 4, Insightful

      Yeah, I can't believe that anybody is bothering to defend Apache.

      Those defending Apache are their userbase; those running websites. This was never about what us mere web users wanted.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    117. Re:Microsoft cares about privacy by Bengie · · Score: 0

      "after having tracking explained to them, users generally are against it"

      The same people that are against all forms for taxes. tracking allows advertisements, advertisements pay for the websites I browse so I don't have to. It saves me money.

    118. Re:Microsoft cares about privacy by LordLimecat · · Score: 2

      It amazes me how you think you are entitled to tell a server, which you are requesting data from, that it is not to remember any details of your visit.

      You have every right to remove cookies or even block them; you dont have a right to tell a server operator what to do with HIS logs. Go somewhere else if that is an issue, it is HIS resources you are requesting.

    119. Re:Microsoft cares about privacy by LordLimecat · · Score: 1

      It should always do what the _user_ wants, not what some adspamming company wants instead. It's common sense, "my hardware, my rules".

      I couldnt agree more. Except, DNT is about what a server operator does with HIS hardware-- its about server-side tracking.

      So by your very sensible logic, DNT should not be mandatory because its absolutely THEIR hardware, their rules. Dont like it? Go to a new website, or make your own.

    120. Re:Microsoft cares about privacy by Bengie · · Score: 1

      Personally, I think no-tracking should be enforced client side. Isn't it the developers of the browsers to enforce security and privacy and not the possibly rogue server?
      I think it's just passing the blame. Fix the browsers, never trust the other side.

    121. Re:Microsoft cares about privacy by geekoid · · Score: 1

      People don't want to be tracked. every browser is set to 'Allow tracking' by default. hence, they are ignoring users.

      For a specific citation see: every fucking browser install.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    122. Re:Microsoft cares about privacy by NatasRevol · · Score: 1

      Does Firefox ask for DNT to be enabled? No. You have to go to Tools>Options>Privacy and enable it.

      http://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature

      Since it is OFF by default, tracking is allowed by default.

      Now, whether or not this is the wishes of users, I have no idea. And I'm guessing any survey would have significant biases.

      --
      There are two types of people in the world: Those who crave closure
    123. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      *Raises both hands*

    124. Re:Microsoft cares about privacy by NatasRevol · · Score: 1

      How does Apache being a bad player become Microsoft's fault?

      I don't like MSFT products, but still don't follow that 'logic'.

      --
      There are two types of people in the world: Those who crave closure
    125. Re:Microsoft cares about privacy by steelfood · · Score: 1

      There's a better way to prevent tracking, beginning with sending generic system information, user agents, and not accepting cookies, or accepting them for the session only.

      There's also the matter with IP addresses, but that can realistically only be fixed with by moving off TCP/IP, or moving entirely onto NATs.

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
    126. Re:Microsoft cares about privacy by Stan92057 · · Score: 0

      is it really a bone head move or a great move by exposing a company will track you no matter what. By saying they will ignore it will not look good for them in the public. I see MS as the hero here and Apache as the villain.

      --
      Jack of all trades,master of none
    127. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Since you don't like things being personalized, why don't you remove all personaliztion from everything in your life and see how well you do? Shoe size, who needs that? Tech school, who needs that? Different types of food, who needs that? Everyone should be cookie cutter, where the same everything, eat the same everything, have the same education. Communism!

      Nice to know your stance against stuff being personalized and how you want a strict communistic society.

      I love that conclusion, it's so much fun to post as a troll.

      BTW, this is mostly sarcasm

    128. Re:Microsoft cares about privacy by steelfood · · Score: 1

      If 43 percent of American households were removed from the television advertising audience, consumers collectively would suffer because network television as we know it would no longer be a viable business model.

      And nothing of value would be lost.

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
    129. Re:Microsoft cares about privacy by UltraZelda64 · · Score: 1

      And MS has no business imposing a setting onto the user when the user did not explicit set. The standard does specify that the user needs to set the setting.

      This "standard" is a joke anyway. A joke that is guaranteed to be laughed at and ignored by advertising companies. Whether or not little "mishaps" (I prefer to such a thing a favor, but maybe that's just me...) occur in the first place.

      While MS claims that one can change this during the windows installation, average users don't install windows themselves, but have someone else install it for them.

      Yeah. The OEM. People trust the OEM's choice to do what's right for them. If the major OEMs automatically start imaging all of their machines with Firefox set to respect their customers' privacy (ie. DNT ON), does this mean the assholes in the advertising business will start bitching and moaning about that next, and then Apache will use that as excuse to ignore all copies of Firefox now? Maybe by that time Google will finally have built DNT into Chrome and it will be on the same path to pointlessness. Ah, who am I kidding: the standard was a fucking joke right from the start.

      There also millons of scenarios where several people share a same computer; in which case, at most one user runs the windows installation.

      So? Are you saying that basically ALL implementations of DNT should be ignored now? Because, you know, there's always the chance of one person setting up a machine with five or so user accounts, and doing what he believes is right in protecting their privacy by enabling DNT in the web browser settings of all of their accounts...

      "Do Not Track" is a fucking joke. It's about as likely to be followed as a sign on the roads that says "Do Not Speed."

    130. Re:Microsoft cares about privacy by ILongForDarkness · · Score: 1

      Because the site doesn't tell you before you connect that it is going to track you. Just because you decide you want to track all your visitors doesn't mean they agree. Let them know before you do something to their system just because it makes you look shady when you go all FB and embed trackers on every bloody site, or inconvenient that a lot of people would say no or avoid visiting your site (like a site that FF throws up this is an attack site notice) doesn't mean you are entitled to do what you want with a visitor's system. If a user comes in that has DNT enabled and your business model requires that you can track them then redirect them and say: sorry only people that we can track are allowed on our site. You don't need to ignore their expressed wishes just so you get what you want just make it a requirement of use if you need to.

    131. Re:Microsoft cares about privacy by ILongForDarkness · · Score: 1

      Yeah Adult Friend Finder lost my business as soon as they started offering me hot sex in my hometown.

    132. Re:Microsoft cares about privacy by 1800maxim · · Score: 1

      When the header no longer means that the user has actively asked not to be tracked, then we cannot expect websites to treat it as such.

      When did the user give explicit permission to be tracked in the first place?

    133. Re:Microsoft cares about privacy by vanyel · · Score: 1

      Apache is the one in the wrong here, and they're the ones who should be getting excoriated over it. Do Not Track *should* be the default, and the browsers should be doing everything they can to minimize tracking. This may be redundant, but I don't think it can be repeated enough until they get it through their thick skulls.

    134. Re:Microsoft cares about privacy by MitchDev · · Score: 1

      Reading comprehension fail on your part. I didn't say the site has to let you access it if you don't let them track you.

    135. Re:Microsoft cares about privacy by MitchDev · · Score: 1

      No, I didn't send any business my browser history or a list of what other sites I've been to. You fail as usual.

    136. Re:Microsoft cares about privacy by mdsharpe · · Score: 1

      The setting is per user, not per Windows installation.

    137. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      And MS has no business imposing a setting onto the user when the user did not explicit set. The standard does specify that the user needs to set the setting.
      While MS claims that one can change this during the windows installation, average users don't install windows themselves, but have someone else install it for them.
      There also millons of scenarios where several people share a same computer; in which case, at most one user runs the windows installation.

      And it's not up to Apache to decide who is and isn't a legitimate request, and much less so based solely on the users brand of browser.

      If I'm using IE10 and turned my DNT feature off. Then, I decide to turn it back on and Apache ignores my actual wishes (because it's IE10) do I have a right to sue?

    138. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      It undermines the purpose of the header ... If they can agree on a new model, which works in the user's interest and is enforceable by the browser, then things will change.

      And if a user picks IE10 because they know that it has DNT set by default, then ignoring the default setting is also undermining the purpose of the header. Microsoft is differentiating themselves through the claim that picking IE10 (installing it, if necessary, and then using it and not Chrome, Opera, Firefox, or another browser) is the indication that the user does not want to be tracked. The 'purpose of the header' isn't to show that the user made a certain selection in the browser software, but that the user has made a decision that they do not want to be tracked.

      Arguing that it 'undermines the purpose of the header' is just weasel words to say that you don't want to honor the header. And that's fine; choose to return an error code instead of the content. But ignoring the header and acting that it doesn't exist is actually undermining the purpose of the header.

    139. Re:Microsoft cares about privacy by icebraining · · Score: 1

      They have a valid argument. If instead of trying to counter-argue, you're going to make childish and unsubstantiated "us vs them" remarks, don't bother replying to me.

    140. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Personally I am shocked that Microsoft is taking this action. It's the number-one most consumer-friendly thing I've ever heard of them doing -- literally.

      Microsoft, of course, does it because it's a jab at Google. It just happens to coincide with users' interests in this case.

      Ironically, at the same time, you see people here attacking MS for it and lambasting DNT-by-default precisely because it's aimed at Google. Most of those hypocrites have AdBlock installed in the first place, but they think that they should be entitled to it by virtue of being special and knowing about it, but when someone invites the unwashed masses to partake in something - not even the same, no - but remotely similar that would cut into the revenues of the "good guys" - oh, now suddenly everyone is up in arms!

    141. Re:Microsoft cares about privacy by shutdown+-p+now · · Score: 1

      IE asks about DNT (among other things) on first launch, but it's not a straightforward "yes/no" question. Whether this is considered an opt-in for legal purposes remains to be seen.

    142. Re:Microsoft cares about privacy by strikethree · · Score: 1

      I would not say criminal. What laws were broken? I do kind of wonder what their motivation is though. Does it help sell more Apache web servers if this "ignore DNT" logic code is in it? I am confused about why they would take the time to do this.

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
    143. Re:Microsoft cares about privacy by Cl1mh4224rd · · Score: 1

      [...] as microsoft actions have made DNT not a true indicator of a users preference.

      There are two things wrong with this:

      1) What if the default is a true indicator of a particular user's preference? You're guilty of ignoring user preferences. As I recall, Google was recently slapped by the FTC to the tune of US$22.5 million for doing essentially this to Safari users.

      2) Ignoring default preferences creates up a terrible precedent.

      Personally, I think enabling Do Not Track is one of those "sane defaults" that everybody loves to suggest major developers start implementing. But, since it's Microsoft, somehow there's something fundamentally wrong with it.

      You can argue that Do Not Track itself is a useless feature that will have no effect, but then, for you, there's really no difference in it being on or off, so what's the problem?

      --
      People will pass up steak once a week, for crap every day.
    144. Re:Microsoft cares about privacy by strikethree · · Score: 1

      And yes, I clearly know that you can get Apache free... which is why I am confused about this decision. It seems obvious that SOMEONE at the Apache Foundation must be benefiting from this since people rarely do things without some sort of motivation.

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
    145. Re:Microsoft cares about privacy by strikethree · · Score: 1

      Personally I am shocked that Microsoft is taking this action. It's the number-one most consumer-friendly thing I've ever heard of them doing -- literally.

      I am just as surprised as you are. Actually, this is the ONLY consumer oriented action I have ever seen them take; therefore, it must not be consumer oriented... I just have not figured out how yet.

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
    146. Re:Microsoft cares about privacy by strikethree · · Score: 1

      They're acting like MS is installing adblock and turning it on by default. What MS is doing is making the internet more like TV, where the adds are dumb and have to be generally targeted at the type of site, as opposed to creepily personalized.

      Agree mostly(are cable boxes tracking your viewing habits?); however, I kind of wanted to comment on this gem that you quoted:

      consumers collectively would suffer because network television as we know it would no longer be a viable business model.

      Honestly, it is no longer a viable business model from my perspective. There is only one person I know who watches "network TV". The rest of my family members do not watch it. I have zero friends who watch it. I am not aware of anyone (other than that 1 person) who still watches it. Obviously, this is just my experience and there are far more people in this world than I will ever meet... but I do recall when I was younger that it was guaranteed that almost every family would be watching TV after work/school/whatever. I suspect those days are gone.

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
    147. Re:Microsoft cares about privacy by atlasdropperofworlds · · Score: 1

      I'm not sure if that patch made it in to apache, but it was based on stupid reasoning. The claim was the MS defauted IE10 to DNT without an option to the user - the fact is they ask on first run.

    148. Re:Microsoft cares about privacy by jythie · · Score: 2

      Since tracking tends to be embedded hidden places spread out among many 3rd party sights, it would be pretty difficult for most users to even know if they are being tracked in the first place, much less avoid those sites.

    149. Re:Microsoft cares about privacy by jimshatt · · Score: 4, Funny

      But that also means that there is no need for a DNT header, but for a DT header. Meaning: I don't know what tracking is, but after you explain it to me, I'll consider allowing you to track me.

      If you can present a very good argument as to why you should punch me in the face and take my wallet, I might allow you to do just that, but I doubt it.

    150. Re:Microsoft cares about privacy by jythie · · Score: 3, Insightful

      *shrug* the internet did just fine before advertizes started using it for their own purposes. I suspect that if ad revenue went down things would be fine.

      Besides, we are talking about one additional (and kinda creepy) metric, not stopping advertizing. They can still place ads, they can still place community specific ads on community specific sites (kinda like how, I don't know, most targeted advertizing is done).. it would simply make it so they could not target ads based off other sites you have previously visited. I doubt ad revenue would actually go down, though they might have to do a little more *gasp* work....

    151. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Now that the EU directive regarding cookies has been implemented in UK laws, many UK site now pop up a notice telling you they are using cookies for [whatever], and you have to agree to their use to continue using the site, it is likely this notice (depending on how the specific notice is written) will serve as consent and override the DNT setting, protecting them from action by the ICO (as if the ICO would do anything anyway).

    152. Re:Microsoft cares about privacy by gorzek · · Score: 3, Insightful

      It's well-known that whether you make a system opt-in or opt-out, the vast majority will stick with whatever is the default, because they don't want to be bothered with such details.

      Advertisers want an opt-in DNT because they know most people won't bother to turn it on. An opt-out DNT means most people will leave it on, because they probably won't even know about it to turn it off (assuming they'd want to.)

    153. Re:Microsoft cares about privacy by jimshatt · · Score: 3, Insightful

      Well tracking is about a little more than just visiting a server. Because visiting a *site* usually ends up in you accessing lots of servers. So while visiting multiple sites, you create sessions with these servers that now know what sites you like to visit. It's not just about being tracked on a site people have problems with, it's being tracked *across* sites.

      The problem is that it's not as easy as it sounds to "quickly leave that site". Of course one could block the servers that track you, which is what many of us are doing. Or you could politely ask them not to track you by sending a DNT header.

    154. Re:Microsoft cares about privacy by MoaDweeb · · Score: 1

      This may be poor for consumers but it is good for people.

      --
      New Zealanders are well balanced with a chip on each shoulder. One represents Australia, the other the rest of the world
    155. Re:Microsoft cares about privacy by jimshatt · · Score: 1

      And how do you think the advertisers make their money? If you're not buying the stuff they throw at you in the ads, then someone else is paying for the sites that you visit.

    156. Re:Microsoft cares about privacy by ericloewe · · Score: 1

      You have a point with the legal value of DNT. In fact, it sounds like something the EU would try, which would be very welcome

    157. Re:Microsoft cares about privacy by LordLimecat · · Score: 1

      Youre saying that if they let you access the site, they cant log that you did so, which isnt much different. Youre still trying to mandate what they do on THEIR servers.

    158. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      If people are also told that the tracking would result in them seeing more relevant ads I'm not sure everybody would be opposed to tracking. Apparently Facebook now has 1 billion active users, Facebook tracks the hell out of their users, if the general public was so opposed to tracking why would so many of them use Facebook, and if Facebook is already tracking them why care about a bit more to help make the ads they see more relevant.

      Maybe most people would prefer not to be tracked anyway even if it improved their web experience, if so what is the problem with presenting the option when the browser is first run so the user can genuinely express their preference? Otherwise it is like saying most people in a certain area vote for X, so we'll set their default vote for X and if they don't like it they can always go to the polling booth and change their vote to Y.

    159. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      There are several sites that I *used* to visit that won't operate without cookies - so I stopped using them.
      Others I use with a VM that resets to last saved state on reboot so I never store cookies or other data - ever.

    160. Re:Microsoft cares about privacy by qeveren · · Score: 1

      You're not the consumer, you're the product.

      --
      Don't just stand there, get that other dog!
    161. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      The DNT scheme is voluntary, thus it relies on the goodwill of those doing the tracking. Setting DNT to on by default means it isn't an explicit choice by the user, and thus by doing it, MS is undermining the goodwill of the advertiser.

      If you want DNT to be mandatory then lobby your political representative to get it put into law, then it won't be relying on the goodwill of those doing the tracking.

    162. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      Firefox does not set the DNT cookie to any value by default.
      So I must disagree in that "every fucking browser" opts you in by default. since that would mean they set the DNT header to "allow".

    163. Re:Microsoft cares about privacy by LourensV · · Score: 1

      Personally I am shocked that Microsoft is taking this action. It's the number-one most consumer-friendly thing I've ever heard of them doing -- literally.

      It's pretty obvious to me: Google and Facebook, two very big Microsoft competitors, get most of their revenues from online advertising. Microsoft is doing this to damage them, not to promote their user's privacy (remember Windows Media Player phoning home every file played?). The only goal here is to make the services offered by Google and Facebook look more expensive by emphasising that while they seem free, you're paying with your privacy. Remember the whole Linux Total Cost of Ownership FUD campaign? Same old, except that people don't own licences to Google or Facebook software, so there's no ownership and they've had to approach it a bit differently. Meanwhile of course, everyone still pays Microsoft tax on every new computer they buy whether they want Windows or not, but let's not mention that...

    164. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      Nope, there's three options according to the DNT standard:
      "none", "allow", and "deny".
      The first, quite cleary, indicates that the user did not choose anything, and does not impose any setting. Choosing any of the latter two is imposing a setting onto the user, and that's what MS is doing.

    165. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      And then we are back to a situation where users have no way of indicating, that they do not want to be tracked.

      Here's a quick cheater's guide for you: no users want to be tracked.

    166. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      there can never be a law to make it a crime, as microsoft actions have made DNT not a true indicator of a users preference.

      You have a very confused understanding of the law.

    167. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      Please, take the time to read the DNT specification before claiming stuff like this.
      DNT has three settings, which are basically
      "Allow tracking"
      "Deny tracking"
      "The user has not set a preference".

      Firefox's default is the latter. Is does not opt you into anything (that would be the first option).

    168. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      Nor do websites have any way of retreiving this infromation from your browser, regardless of your DNT setting, unless you install some software to them, or they have acces to you're browser's data on-disk.

    169. Re:Microsoft cares about privacy by kasperd · · Score: 1

      When did the user give explicit permission to be tracked in the first place?

      Who said they did?

      Some sites provide content and services free of charge. In return they expect to make money from showing targeted ads to users. From those sites' point of view users who use the site are ok with that.

      The sites may want to allow users to opt out from any tracking. And the header would allow users to opt out, since there was a value that would tell the site that this user has opted out and should instead be shown less targeted ads (as there is no longer any cookies to use for targeting). Any site who wanted to take that path is not going to do it now.

      The header no longer tells the site anything. They can see some users sending do not track, which could mean they have opted out, but there is more than 90% probability, that it is send because that is what the browser does by default. They can see other users not sending it, which could mean they use a browser without support or just left the setting at its default value, either way there is more than 90% probability, that it is not send because that is what the browser does by default.

      What this means is that regardless of what is send to the server, the most realistic interpretation of that value is that most likely the user didn't make any choice on their own. With that the header no longer serves any purpose.

      The header could have allowed an opt-out model. But not anymore since both values can be send by default and will not tell you anything about user preference.

      --

      Do you care about the security of your wireless mouse?
    170. Re:Microsoft cares about privacy by Zalbik · · Score: 1

      Sometimes...just sometimes, I wish there was a +1,000,000 mod.

      This is one of those times.

    171. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Why rely on goodwill from the advertisers? You have control of your browser. AdBlock, Ghostery, QuickJava, flash cookie killer and in time you'll never see advertisements for things you've searched for on Google.

    172. Re:Microsoft cares about privacy by childproof · · Score: 1

      I really need a cross platform cross browser peer to peer synchronized DNT manager. I cannot decide for all sites at once.

    173. Re:Microsoft cares about privacy by kasperd · · Score: 1

      And if a user picks IE10 because they know that it has DNT set by default, then ignoring the default setting is also undermining the purpose of the header.

      I expect people who choose IE10 for that reason to be a minority of the IE10 users. Why would anybody choose IE10 for that reason? If you care about it, you can choose any of the browsers with support for the DNT header and set the preference the way you like.

      With the number of differences between any two browser, why would the default value of a setting, which you can easily change, matter? Your choice of browser should be guided by those things you cannot change in the preferences.

      If any significant percentage of IE10 users chose IE10 for any other reason, then the sites are correct in ignoring the default setting, since it tells them nothing. And users who actually want to tell sites, that they really don't want to be tracked, should choose a different browser, where their preference is less likely to be ignored.

      --

      Do you care about the security of your wireless mouse?
    174. Re:Microsoft cares about privacy by kasperd · · Score: 1

      Actually I think there should have been three possible values for that header. User has opted in, user has opted out, and user has not taken initiative to change anything on his own. That would leave the default choice up to the websites, which I consider better than leaving the default choice up to the browser vendor. But more importantly, it would have made the semantics of the header slightly more clear than a boolean.

      I wonder if this kind of thing pops up anywhere else?

      I took a closer look at the standards draft: http://tools.ietf.org/html/draft-mayer-do-not-track-00

      Turns out there are actually three different possibilities. The browser can send "DNT: 1", "DNT: 0", or leave out the header. A server cannot distinguish between clients that leave out the header and those that simply don't support it. Then I noticed this unfortunate wording in the draft:

      A user agent MAY adopt NO-EXPRESSED-PREFERENCE or OPT-OUT by default. It MUST NOT transmit OPT-IN without explicit user consent.

      If you permit opt-out as the default, then it isn't opt-out. So Microsoft is not violating the draft standard, they are using an option that the authors put in there. I don't think the authors have fully considered the implications of their wording. And Microsoft should still backtrack on their decision given the criticism they received. I do however hope the authors of the document realize they are at least partially responsible for this mess and they update the draft to clarify the intention.

      --

      Do you care about the security of your wireless mouse?
    175. Re:Microsoft cares about privacy by NatasRevol · · Score: 1

      How can you tell the difference in firefox between the first and third option?

      Both are shown by an unchecked box.

      --
      There are two types of people in the world: Those who crave closure
    176. Re:Microsoft cares about privacy by thedarknite · · Score: 1

      Isn't that what Adsense is supposed to do? Display ads based on the page content.

      --
      A game has objectives and is competitive, anything else is just play
    177. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Fuck off, brand-new-account first-post shill.

    178. Re:Microsoft cares about privacy by exomondo · · Score: 1

      Its not a crime to ignore the DNT flag. AND, there can never be a law to make it a crime, as microsoft actions have made DNT not a true indicator of a users preference.

      Wrong, automatic opt-in was never a true indicator either, changing it to automatic opt-out wouldn't be any different in terms of the accuracy of it being representative of the user's preferences. But of course the first time you create an account and log in it asks you if you want to perform 'Express Setup' and explicitly states that doing so will Enable Do Not Track, so it's quite visible.

    179. Re:Microsoft cares about privacy by exomondo · · Score: 1

      It's pretty obvious to me: Google and Facebook, two very big Microsoft competitors, get most of their revenues from online advertising.

      Firstly you're wrong, Facebook isn't a Microsoft competitor, they are a partner, in fact Microsoft has a huge investment in Facebook, so either you're intentionally trying to spread FUD or you just didn't know that. As far as Google goes Microsoft makes a huge amount of money in advertising too, disallowing advertisers to acquire tracking information works the same for them in that regard.

      Yes we all remember the past, Nokia was king of mobile, Apple had little more than the iPod, Microsoft was evil, Linux had almost no visible presence on consumer handhelds and the best tablet device was an abomination from HP and Microsoft, things change, even if you desperately want to believe they don't.

    180. Re:Microsoft cares about privacy by exomondo · · Score: 1

      It amazes me how you think you are entitled to tell a server, which you are requesting data from, that it is not to remember any details of your visit.

      If the server wants to keep that data and you've specified that you don't want them to then server can deny the data request, simple problem solved.

    181. Re:Microsoft cares about privacy by exomondo · · Score: 1

      While MS claims that one can change this during the windows installation, average users don't install windows themselves, but have someone else install it for them.

      It's during setup, not installation, the setup occurs when the user creates their account and logs in for the first time, the OEM does not do that, the user does.

    182. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      That's funny because you choose to ignore the rule you learned in first grade English about ending a sentence with a period.

      Tell me more about how following rules is for OTHER people.

    183. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      Microsoft OWNS a large chunk of Facebook, They are about as close and chummy as two companies get, why the fuck would they intentionally try and damage something they own? What is really amusing is you mention a FUD campaign which is EXACTLY what you have just engaged in.

    184. Re:Microsoft cares about privacy by fatphil · · Score: 1

      Read the DNT standard, section 6.3. MS are in the right. End of story.

      --
      Also FatPhil on SoylentNews, id 863
    185. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      bullshit. it's not a crime to ignore the DNT flag since the entire point of the standard was to head off growing pressure from regulatory agencies considering implementing a legal framework.

      Microsoft has done nothing more than say "hey, you know -- this whole DNT is a good idea, why don't we make it so the average user might possibly find out about it?" the option is system-wide, not browser-specific, and set during OS install. OEM installs will surely disable it by default -- I doubt Sony wants its customers to have DNT on.

    186. Re:Microsoft cares about privacy by Captain.Abrecan · · Score: 0

      Well then let's make it a crime to ignore the flag. Done and done, fuck the sleazy fuckers.

    187. Re:Microsoft cares about privacy by Endovior · · Score: 1

      Its not a crime to ignore the DNT flag. AND, there can never be a law to make it a crime, as microsoft actions have made DNT not a true indicator of a users preference.

      "There can never be a law"? That's fairly naive of you. It's always possible to make a law mandating 'X', regardless of whether X is fair, sensible, sane, or even possible. And since in this case, any 'unfair' repercussions of the law will fall squarely on advertisers, there'll be great public support for the law, since it'll be easy to spin positively. The only people who'd dare disagree are evil privacy-hating advertising executives that want to spy on you, but now that almighty government has stepped in, their evil plots are thwarted. Aren't you glad? (glad enough to vote for us again next election, of course)

    188. Re:Microsoft cares about privacy by NatasRevol · · Score: 1

      Also, there is NO practical difference between the first and third option.

      One says, yes I am ok with being tracked. So they track.
      Three says, I said nothing about being tracked. So they track.

      So allow OR no preference are opting in to tracking.

      --
      There are two types of people in the world: Those who crave closure
    189. Re:Microsoft cares about privacy by pnutjam · · Score: 1

      Apache is not, by default ignoring Do Not Track for IE10. A patch was issued, but is not in the default build.

    190. Re:Microsoft cares about privacy by Anonymous Coward · · Score: 0

      We're not obligated to prop up broken business models.

      Adapt or die.

    191. Re:Microsoft cares about privacy by rant64 · · Score: 1

      if you dont like the terms, you can pretty quickly leave that site.

      And how exactly does that favor of those defending DNT, i.e. advertisers and site owners?

    192. Re:Microsoft cares about privacy by ralfalot · · Score: 1

      I can't believe that I am defending M$, but seriously... 1. They are doing the right thing. 2. If if you want to be tracked, flip the switch in the browser options and quit whining about it.

    193. Re:Microsoft cares about privacy by Sloppy · · Score: 1

      If I punch you in the face and take your wallet, you'll know it happened. It's also reasonably likely there may be other witnesses or evidence left behind, so you won't be the only one (just in case the punch kills you). That has drastic consequences for what strategies are likely to effectively deal with mugging.

      OTOH, if you opt in to telling me lots of information, but don't opt in to me "thinking extra hard" and drawing creepily-insightful interences from what you told me, what can you do? Even if we assume you're evil enough to want to control my thoughts, and careless enough to not want to stop telling me things, what strategy do you propose, for effectively preventing me from thinking in the wrong way?

      I think if you work it out, you'll find DNT's approach of asking-me-nicely, if weak, is about the best you can do. If that's not enough for you, then you are going to have to change. I suggest you start with changing your mind about wanting to send me so much information. If you deny me the ability to track you, that will go a hell of a long way toward your goal.

      The hilarious thing is that I actually do have an alternative strategy, other than both asking-nicely and capability-denial, that I think could (though not efficiently) work. All we need to do, is create the surveillance state that we seek to avoid. Then Big Brother can routinely check the insides of everyone's computer to make sure they're not unfairly surveilling anyone.

      I take what is probably seen as a pro-advertiser stance on ad tracking. I do something very similar whenever the topic of "reasonable expectation of privacy" comes up in the context of plaintext broadcasts of supposedly-private information (e.g. the Google wardriving story is totally overblown). Perhaps you think I'm an ex-STASI jerk who works at Doubleclick. No, I'm probably more pro-privacy than you. I just have a realistic sense of what it's going to take, for us to get what we want.

      Stop leaking. Spread tech to help people stop leaking. Anything less, is a surrender flag. But for a surrender flag, DNT is actually a pretty good one. Too bad MSIE10 dyes it black. When the enemy fires on those users' surrender flags, I'm going to laugh in their faces if they dare to lie and say they weren't warned.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    194. Re:Microsoft cares about privacy by hobarrera · · Score: 1

      All three options only differ in what the tracker decides. He may collect more information for those who explicitly stated allow, just like the can collect information from those who say deny. It's just an honor system.

    195. Re:Microsoft cares about privacy by tqk · · Score: 1

      Who says the /. moderation system doesn't work? Yes, it does! Suck it ACs!!!111

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    196. Re:Microsoft cares about privacy by Kelsen · · Score: 0

      In what way is it not a true indicator of a user's preference?

      It has to be either on or off by default. Your statement means that whichever way it is set, it doesn't indicate the user's preference, so it can not ever indicate the user's preference.

      Something seems.... wrong about that notion.

    197. Re:Microsoft cares about privacy by kasperd · · Score: 1

      We're not obligated to prop up broken business models.

      Adapt or die.

      Their business model is not broken at all. The DNT header does not prevent them from keep doing what they have always been doing. The DNT header is entirely voluntary and cannot be enforced anyway, they can just ignore it. And with this move from Microsoft, they probably are going to ignore it. Then Microsoft will be sending a header, that is going to be ignored. Now, who is it that need to adapt again?

      --

      Do you care about the security of your wireless mouse?
    198. Re:Microsoft cares about privacy by DirtyLiar · · Score: 1

      Jehwhowhaaa?

      Since when has Microsoft ever cared about anything more than appearances?

      --

      THINK! It's patriotic

  2. Harm to consumers by Vintowin · · Score: 5, Interesting

    'the harm to consumers that Microsoft's decision could create.'" The only harm is to these business' pocketbooks.. For once I'm on MS side in this matter...

    1. Re:Harm to consumers by sweBers · · Score: 1

      I agree, and it's very rare that I agree with Microsoft decision making.

    2. Re:Harm to consumers by cerberusss · · Score: 5, Interesting

      If you're on the side of MS in this matter, then you are against the industry effort to create a Do Not Track standard.

      --
      8 of 13 people found this answer helpful. Did you?
    3. Re:Harm to consumers by LubosD · · Score: 1

      You're completely missing the point. Should Microsoft really have do-not-track on by default, the advertising networks will be likely to ignore this HTTP header altogether. So it won't harm any advertising businesses, only the users. The whole effort would be lost.

    4. Re:Harm to consumers by thereitis · · Score: 1

      If the DNT setting is on by default then it's Microsoft deciding in favour of enabling DNT, not individual users. Think about that for a second: how much respect will advertisers have for the DNT setting if it's not a user choice to enable it?

    5. Re:Harm to consumers by neokushan · · Score: 2

      Why wouldn't Advertisers ignore it anyway, then? The standard was created to help user privacy, if users all started opting in to the "Do not track" then what makes you so sure that the advertisers wouldn't decide to ignore it anyway?

      --
      +1 IDisagreeSoHeMustBeATrollOrAnAstroturferOrAShill
    6. Re:Harm to consumers by localhost8080 · · Score: 1

      im with you on that.

    7. Re:Harm to consumers by Anonymous Coward · · Score: 5, Insightful

      If the industry effort is opt in to privacy then damn right I am against it. If the standard demands opt in only then the standard is wrong and should be ignored and if sites decide to ignore the DNT tag then it is time for regulators to step in.

    8. Re:Harm to consumers by schitso · · Score: 1

      The harm is that they're not willing to meet halfway. DNT is just going to be ignored if they don't play nice.

    9. Re:Harm to consumers by Joce640k · · Score: 1

      This is a voluntary thing - advertisers can simply ignore it if they want to.

      So... what do you think will happen if it's on by default in the browsers of the most gullible sector of the market?

      --
      No sig today...
    10. Re:Harm to consumers by Anonymous Coward · · Score: 0

      If the DNT setting is on by default then individual users get to choose if they want to be tracked, not big business. But it's a moot point anyway; big business will track you no matter which setting you choose.

    11. Re:Harm to consumers by Joce640k · · Score: 2

      The 'standard' is without teeth anyway because advertisers are low on morals.

      As soon as the PHB reads that they can safely ignore DNT, they will. Anybody who acts all surprised afterwards is an idiot.

      --
      No sig today...
    12. Re:Harm to consumers by LubosD · · Score: 1

      Because they voluntarily agreed to this under certain conditions. You see, they actually worked together with privacy organizations on this. And now, MS is violating exactly these conditions.

    13. Re:Harm to consumers by Millennium · · Score: 4, Insightful

      This. The only acceptable standard for sharing personal data is strictly opt-in, and defaulting to do-not-track creates such a standard. This may cause problems for some dubiously ethical targeted-advertising business models, but that is their problem and nobody else's. The Web thrived before targeting, and it will thrive after targeting.

    14. Re:Harm to consumers by Fjandr · · Score: 2

      Without legislation, the options were "opt in" or nothing at all. By not supporting opt in, you support nothing at all, because there is nothing mandating the DNT feature be honored.

      It might have been honored if only those objecting to tracking toggled it. Those who don't object to tracking probably don't care. If they don't care, they certainly won't enable it. The move negates all of the efforts of everyone involved in the DNT movement. All. Of. Them.

      Now the only way to get tracking stopped is to mandate it legislatively, and the legislators are already bought and paid for.

      Now we're left with what we had before, minus a lot of time spent that has now effectively been wasted.

      All the people supporting MS might as well just say "DNT opt-in wasn't good enough for me, so fuck everyone who supported it. If I can't have my way, nobody can. Oh, except advertisers."

    15. Re:Harm to consumers by neokushan · · Score: 1

      Yeah, they "agreed" to it but what exactly is forcing them to actually staying agreed to it?

      --
      +1 IDisagreeSoHeMustBeATrollOrAnAstroturferOrAShill
    16. Re:Harm to consumers by Anonymous Coward · · Score: 0

      However, you do know laws exist against stalking? Right? Especially in "cyberspace". Perhaps we should start enforcing those.

      If Anonymous or some other group would start a counter-campaign against these advertising assholes, outing them personally like hell, maybe people would start realize what's going on, and we'd get to see how the shoe fits on the other foot. I bet we would hear screams of "terrirism!" at 200dB within 10 seconds.

    17. Re:Harm to consumers by Anonymous Coward · · Score: 1

      no, the standard is an attempt to protect advertisers from legislation, They want to be able to say. Hey no need to legislate us, we honor user privacy through self regulation, which of course they will happily do as long as most people aren't actually using the DNT. Far better the standard dies and legislation is forced down their stinking gullet if this is the approach advertisers want to take.

    18. Re:Harm to consumers by LubosD · · Score: 1

      Nothing. But no guarantees may still be better than an outright "no".

    19. Re:Harm to consumers by terjeber · · Score: 1

      No, you are not. The discussion is about whether Microsoft asks the user if the user wants DNT tracking enabled or disabled. Microsoft does so, very clearly, when installing Windows 8 (the only way you can get the released IE10 as of now. Since the user is asked, Microsoft violates nothing. Fielding's patch is violating the standard in a bad way, since he doesn't discriminate between what he thinks is a user who had DNT set by default with no information (they do not exists) and a user who specifically set DNT:1 on his own.

      The cool thing is that this opens any company that uses a Fielding-patched Apache to legal action in Europe. I am looking forward to browsing tons of websites running Apache in Europe later on and suing their asses off. By European law I will win each and every one of those lawsuits. The sad part would be that Apache would disintegrate as a serious HTTP player. Nobody would (indeed could) go near them ever again.

      Fielding needs to go back on his meds and have his commit permit revoked instantly.

    20. Re:Harm to consumers by gsnedders · · Score: 1

      No, it provides an opt-out standard. An opt-in standard would be sending a "Track-Me: Yes" header.

    21. Re:Harm to consumers by neokushan · · Score: 5, Interesting

      Wrll see here's the thing, "Do not track" according to the advertisers doesn't actually mean "Do not track" but instead means "Don't send me targeted ads". In other words, regardless as to your choice of opting in or not, you're still going to get tracked anyway - regardless of browser.

      http://www.theatlantic.com/technology/archive/2012/03/the-advertising-industrys-definition-of-do-not-track-doesnt-make-sense/255285/

      The advertising group, however, defines it as forbidding the serving of targeted ads to individuals but not prohibiting the collection of data.

      If you ask me, that's the real bullshit move here, not Microsoft's.

      --
      +1 IDisagreeSoHeMustBeATrollOrAnAstroturferOrAShill
    22. Re:Harm to consumers by terjeber · · Score: 5, Interesting

      All the people supporting MS might as well just say "DNT opt-in wasn't good enough for me

      This is wrong. MS has DNT as opt-in, and they clearly and specifically notifies the user of this on install. This has been well documented. Fielding is wrong here. Doubly so, since his patch would not only affect the people who didn't opt in (they do not exist) it would also affect people like me who specifically wanted DNT on. As I mentioned in another posting, this makes Apache (actually anyone using it with Fielding's patch) a law-breaker in Europe and liable for massive law suits. If Fielding persists, Apache is in serious trouble in Europe for sure, it would basically become an impossible to use piece of junk. I find it sad that Fielding's ego is of such a size that he can not admit he was wrong, but would rather drag Apache's name through the mud than admit as much.

    23. Re:Harm to consumers by terjeber · · Score: 1

      If the DNT setting is on by default then it's Microsoft deciding in favour of enabling DNT

      It isn't. Basically Microsoft is telling the user DNT exists and that it has been enabled. Does the user want it enabled, please press this button, if they want it disabled, please press this other button. That is perfectly well within the standard. Problem is, Fielding made his decision based on a pre-release of IE10, which was dumb.

    24. Re:Harm to consumers by Jack9 · · Score: 1

      > If you're on the side of MS in this matter, then you are against the industry effort to create a Do Not Track standard.

      Can you explain how a setting that's standard compliant, combats the standard?

      --

      Often wrong but never in doubt.
      I am Jack9.
      Everyone knows me.
    25. Re:Harm to consumers by wisnoskij · · Score: 1

      Except you cannot make it default. Businesses are willing to work with someone who goes out of there way to say "please do not track", but of course that message becomes meaningless as soon as it is the default.
      It is harming consumers when it basically negates this "do not track" setting

      --
      Troll is not a replacement for I disagree.
    26. Re:Harm to consumers by awrowe · · Score: 2

      "Those who don't object to tracking probably don't care".

      This is incorrect and a horrible abuse of knowledge.

      Those who don't object in all likelihood are people who don't pay much attention to tech news, because they use their computers as tools and for social networking. They don't object because they aren't aware they can.

      This objection by the advertisers is purely and simply a case of them saying "Oh noes, if Microsoft put DNT on by default and we actually follow it, all our current data mining techniques will be useless!"

      It is mind boggling that the question needs to be asked at all. Why should someone have to assert the desire to be mindful of their privacy?

      You sir, are part of the problem.

      --
      A.I. Research. The peculiar science in which we know the question and we know the answer, but can't show the working
    27. Re:Harm to consumers by jbmartin6 · · Score: 1

      Now the only way to get tracking stopped is to mandate it legislatively,

      I've stopped tracking by using noscript, Ghostery, and isolated browser instances. There's no need for legislation. Enough user demand and even IE will include similar functions by default.

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    28. Re:Harm to consumers by Sanity · · Score: 1

      'the harm to consumers that Microsoft's decision could create.'" The only harm is to these business' pocketbooks.. For once I'm on MS side in this matter...

      Then you are failing to think this through. The only effect of this will be to give advertisers an excuse to ignore "do not track". How does undermining "do not track" help anyone?

    29. Re:Harm to consumers by Anonymous Coward · · Score: 0

      So in this, Microsoft is a double reverse agent. They *know* that the ad agents would diligently followed the standard because they are such good upstanding companies (and netizens). But now, evil Microsoft (being an ad provider themselves), has given the advertisers a perfectly legitimate justification to ignore it. Now they are allowed to ignore this standard because "it would kill the internet, and destroy civilization as we know it".

      It's good to go to sleep knowing that M$ is still their old evil selves, and the world is safe and sane.

    30. Re:Harm to consumers by StormReaver · · Score: 2

      For once I'm on MS side in this matter...

      It seems that once every twenty years or so, Microsoft does something right. This is one of them. If advertisers ignore the do not track flag, it's the advertiser's fault.

      For the first time I can remember, Apache is very, Very, VERY wrong. I hope Linux distributions fix this Apache bug before shipping. The Apache Foundation should not be imposing its misguided politics onto its web server.

    31. Re:Harm to consumers by martin-boundary · · Score: 1
      It helps by not wasting time on this charade that advertisers are somehow willing to cut back on their abuses (who exactly? There are lots of advertisers, and they all have independent free will).

      If a voluntary, arbitrarily interpretable "do not track" system is adopted, we'll spend years arguing back and forth "did they or didn't they" for every new abuse. It's much better to stand firm against the industry, until we get some real privacy laws in place, with teeth and proper guarantees.

    32. Re:Harm to consumers by Mister+Transistor · · Score: 1

      Those who don't object in all likelihood are people who don't pay much attention to tech news, because they use their computers as tools and for social networking. They don't object because they aren't aware they can.

      THIS.

      You hit it on the head. When DNT came out all the advertisers figured great - maybe 5% of the audience is skilled enough or informed enough to a) even know it exists, and b) able to find it in the browser config panel, so we'll lose them, oh well. We'll agree to this, AS LONG AS EVERYONE KEPT IT OFF BY DEFAULT.

      Now that MS is going to/threatening to make it ON by default, they see a much more significant market share disappearing - instead of say 5% it will go up to 40% or whatever MS's market share is these days. The advertisers are now shitting bricks, and/or reconsidering their decision.

      My guess is if any other browsers switch to ON by default, the DNT may completely disintegrate because no one will honor it without legislation forcing them to. Perhaps the damage is already done...

      --
      -- You are in a maze of little, twisty passages, all different... --
    33. Re:Harm to consumers by Anonymous Coward · · Score: 0

      "This"? Go back to reddit, kid.

    34. Re:Harm to consumers by gtbritishskull · · Score: 1

      Why does it have to have a default. When I buy a plane ticket, I am always required to select an option for "trip insurance". I never select to have trip insurance because it is a waste of money, but I have to select one or the other. I have to make a decision about whether I want it or not. They could do the same thing when you install IE (or when you start it up for the first time). Then, the advertisers could not claim that the users did not make a choice, and the non-technical users who benefit from tracking will have that option enabled.

    35. Re:Harm to consumers by Anonymous Coward · · Score: 0

      That being the case, just use ad-block. DNT sounds completely pointless.

    36. Re:Harm to consumers by Anonymous Coward · · Score: 0

      So...what? Your proposal is for Microsoft to decide DNT should be OFF by default for its users?
      And I bet advertisers would happily acknowledge this and stop tracking users unless they get explicit permission to do so, right?

      DNT is the dumbest idea ever. There shouldn't be a preference for advertisers to track you. It just shouldn't happen, unless users explicitly consent to tracking of their own accord.

      Shortly after DNT fails for being retarded on all accounts, I fully expect a DNP standard to be introduced - Do Not Penetrate. Some people may want to consent to penetration, and they're free to do so with specific individuals of their choosing. But look! You weren't wearing a badge that said "Do Not Penetrate"! So we just went right ahead and fucked you anyway! Because you like to be fucked don't you! You're a dirty little whore and you liked it! But even though we're rapists, we totally would have respected your decision to not be penetrated, if only you had worn your DNP badge that nobody told you about, and was hidden at the back of the drawer so you'd never find it!

      And then oooohhh, some big scary evil company that everybody loves to hate comes up with the bright idea to sell 2 lines of clothing: one plain everyday clothes, the other exactly the same but with the DNP badge sewn right in so you don't have to do it yourself. EVIL! EVIL I TELL YOU! And suddenly, the DNP badge is no longer acknowledged, because goodness gracious, if some people were to accidentally choose the clothing line that was advertised as having the badge sewn in, well clearly they were tricked into it and didn't understand what they were doing, so the DNP badge must now be meaningless. We'll just go right ahead and ignore it for you. Surprise Anal! We promise that's what's best for you, our customer.

    37. Re:Harm to consumers by DragonWriter · · Score: 1

      If the industry effort is opt in to privacy then damn right I am against it.

      The DNT header -- for which Microsoft is on the committee and hasn't requested changes to the meaning of the header -- communicates whether or not the user has made a non-default choice regarding tracking and what that choice is. If it is present, it means an affirmative choice has been made by the user to express a preference for enabling ("0") or disabling ("1") tracking.

      How the absence of an express header is treated (whether equivalent to one of the others, or some third option -- i.e., the website offering a choice -- is up to the website.)

    38. Re:Harm to consumers by jahudabudy · · Score: 1

      If all advertisers need is a half-assed excuse like this to publicly ignore DNT, then "do not track" had a very limited lifespan in terms of helping anyone anyway.

      --
      ...sometimes, in order to hurt someone very badly, you have to tell that person terrible lies. - PA
    39. Re:Harm to consumers by DragonWriter · · Score: 2

      No, it provides an opt-out standard. An opt-in standard would be sending a "Track-Me: Yes" header.

      Actually, its an opt-both standard.

      The DNT draft standard supports both a representation of an affirmative choice to opt-in to tracking ("0") value and to opt-out ("1") and the ability to express no preference (unset). It doesn't require a user-agent that supports the standard to offer the opt-in option, though (only the choice between "1" and unset is required, offering "0" is optional.)

    40. Re:Harm to consumers by thereitis · · Score: 1

      So...what? Your proposal is for Microsoft to decide DNT should be OFF by default for its users?

      My point is that it should be the user's choice - not Microsoft's - for DNT to have a chance at being respected by advertisers. Whether that is through having it turned off by default or prompting the user to make a choice either way, doesn't really matter.

      In the end advertisers may say "meh" and not listen anyway. Time will tell. I would love it if advertisers didn't track people by default, but this is the world we are living in. Do you have an alternative proposal?

    41. Re:Harm to consumers by Anonymous Coward · · Score: 0

      You only say that because you're biased against targeted advertising. If you ask most consumers whether they'd like to see relevant ads or irrelevant ads, they'll say the former.

      Remember: not everyone thinks like you. To many people, less relevant advertising by default IS harm.

    42. Re:Harm to consumers by Anonymous Coward · · Score: 0

      Wow, have you thought about what you are saying? Your claim is that people should just shut up and take the table scraps they are offered. So if I say your choices are to pay me $1,000,000 or $10,000, you'll just pay me the $10,000? If I was given that choice, I'd say, "Sorry, I'm taking option #3 and paying you nothing."

      And before you say, "There is no option #3 for DNT." - YES THERE IS. It will require a lot more work, and may not happen, but that doesn't make it less valid.

      You are attempting to create a false dichotomy.

    43. Re:Harm to consumers by Anonymous Coward · · Score: 0

      Nothing. But no guarantees may still be better than an outright "no".

      Funny, I consider false hope backed only by broken promises to be somewhat worse than brutal honesty. I mean, in the latter case, you still learn the harsh, depressing truth, but you don't get a nice shiny knife in the back to go with it.

    44. Re:Harm to consumers by Solandri · · Score: 1

      The only acceptable standard for sharing personal data is strictly opt-in, and defaulting to do-not-track creates such a standard.

      Therein is the conundrum. What you say is true if it has the force of law. If everyone must abide by the standard, then clearly the consumer-friendly choice is opt-in for tracking.

      Unfortunately this particular standard doesn't have the force of law. It's also opt-in for the advertisers. The choice here isn't a simple binary track/don't track. It's a 2x2 grid with consumers wanting/not wanting tracking on one axis, and advertisers respecting/not respecting consumers' wishes on the other. And the advertisers' choice is dominant. If they choose not to respect the standard, then the consumers' choice is irrelevant - they're going to be tracked either way. i.e. the only way consumers are not going to be tracked is if they choose not to be tracked and advertisers choose to respect the do-not-track flag. Pissing off advertisers to the point where they choose not to respect the standard has the same results as not having the standard at all.

      Microsoft has made the politically expedient choice here. They've staked out a position where they can claim to be protecting consumers, while simultaneously almost guaranteeing do-not-track will fail thus in actuality protecting advertisers.

    45. Re:Harm to consumers by Ksevio · · Score: 1

      Because the standard states that the setting must be disabled by default, so Microsoft's implementation is not standards compliant.

    46. Re:Harm to consumers by Anonymous Coward · · Score: 0

      Your "of course" only applies if you think businesses are entitled to display a level of intrusive nosiness you wouldn't accept from your neighbours (or else I wouldn't like to have you as a neighbour). It is NOT all right to collect as much information on people as you possibly can, privacy is the right to be left alone, even without constantly having to point out that information about you is not everybody else's business. In a civilized society I expect people to restrain their nosiness and I expect businesses to do the same. I'm glad that the EU (where I live) considers people to be the owner of data about themselves and limits how data can legally be collected and how collected data can be used.

    47. Re:Harm to consumers by Rockoon · · Score: 1

      Then you are failing to think this through. The only effect of this will be to give advertisers an excuse to ignore "do not track". How does undermining "do not track" help anyone?

      If the advertisers are looking for a reason to ignore DNT, then fuck them.

      The end result is going to be legislation unless they can police themselves, a situation that Hollywood faced not so many years back causing them to create their own movie rating system lest the government do it for them.

      --
      "His name was James Damore."
    48. Re:Harm to consumers by tqk · · Score: 1

      if sites decide to ignore the DNT tag then it is time for regulators to step in.

      I think it would make a lot more sense to get browser developers to build in enforcement of DNT regardless of what the website wishes. I wouldn't expect regulators to get this right.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    49. Re:Harm to consumers by hobarrera · · Score: 1

      Since IE decided to ignore the standard and take the choice for the users, then those who collect data will start ignoring IE10's DNT setting, resulting in a less-efficient DNT, and in harmed consumers.

    50. Re:Harm to consumers by Jack9 · · Score: 1

      > the setting must be disabled by default,

      Nope.

      > The default behavior is to not send the header, until the user chooses to enable the setting via their browser.

      IE users have enabled it by use of software that has it enabled. Regardless of the mechanism, it was chosen. This is standard compliant to the letter.

      --

      Often wrong but never in doubt.
      I am Jack9.
      Everyone knows me.
    51. Re:Harm to consumers by Ksevio · · Score: 1

      I read that as the user actively making the decision to activate it. I doubt you'll find anyone that chooses IE10 because they know it will send the Do Not Track header.

      Would an ISP automatically adding the header be compliant because users are subscribed to that ISP?

    52. Re:Harm to consumers by shutdown+-p+now · · Score: 1

      Unfortunately this particular standard doesn't have the force of law. It's also opt-in for the advertisers

      This is not entirely correct, and depends on the jurisdiction. It would seem that e.g. EU privacy directive requires the advertisers to respect user's intent to not be tracked, and I believe DNT header would be considered as such a request - and therefore binding.

    53. Re:Harm to consumers by Jack9 · · Score: 1

      > Would an ISP automatically adding the header be compliant because users are subscribed to that ISP?

      > the user chooses to enable the setting via their browser.

      I would think there's an argument for using a browser that uses an ISP being a "choice" but it's all semantics. W3C put intent in a technical standard...looks like the work of ISO (creating rules for consultants and lawyers).

      Here's the discussion of the Apache patch to ignore the header for IE10 (even if it's changed to be enabled/disabled in an acceptable manner later, whoops):

      https://github.com/apache/httpd/commit/a381ff35fa4d50a5f7b9f64300dfd98859dee8d0

      Some attacking the language of the spec as vague (the proper approach imo):

      https://github.com/apache/httpd/commit/a381ff35fa4d50a5f7b9f64300dfd98859dee8d0#commitcomment-1830233
      https://github.com/apache/httpd/commit/a381ff35fa4d50a5f7b9f64300dfd98859dee8d0#commitcomment-1935314

      --

      Often wrong but never in doubt.
      I am Jack9.
      Everyone knows me.
    54. Re:Harm to consumers by Anonymous Coward · · Score: 0

      But the User has the choice to DISABLE it. The result is the same, just from the other direction. There is no difference, it's still the users choice. The Ad men are complaining because they would lose the ability to track those who don't understand it enough to change it.

    55. Re:Harm to consumers by Fjandr · · Score: 1

      "Don't object" means holding an actual opinion on the subject, whether you know you can make a choice or not. Those who are ignorant but would object if asked were not those I was talking about.

      I don't believe you intended to set up a strawman, but you did nonetheless.

    56. Re:Harm to consumers by Fjandr · · Score: 1

      There's a difference between theoretical and practical, and that's what everyone defending MS is missing.

      There are lots of options. I never said there were just two. However, there are only two outcomes. Tracking you can do something about, and tracking you can't. That's not a false dichotomy, though conflating the outcome with the multiple paths to it is an interesting attempt at making it appear to be so.

    57. Re:Harm to consumers by Fjandr · · Score: 1

      I'm right with you there. That doesn't stop tracking though. My point was, that's exactly the position we were in before the DNT campaign.

      DNT could have made things easier for a large class of people who have a desire to not be tracked but who do not have the technical know-how to go about it. Now it will not.

    58. Re:Harm to consumers by Anonymous Coward · · Score: 0

      Actually it can stop tracking. tracking requires the advertisers to actually receive hits. The best backlash in this situation is to heighten the awareness of how to completely block Ad's, Advertisers don't want to respect privacy, then FUCK EM, we don't have to respect them.

    59. Re:Harm to consumers by Anonymous Coward · · Score: 0

      If you just wrote that then you're a POS.

    60. Re:Harm to consumers by Fjandr · · Score: 1

      Can stop tracking for people who understand how to use it. Those who could have figured out the DNT toggle but can't operate more complex solutions are in the same position they were before.

      There are multiple classes of people involved. One group != another group. This would've helped those who didn't have a workable solution before.

    61. Re:Harm to consumers by Anonymous Coward · · Score: 0

      The 'Do Not Track'-standard is just a rehash of the Evil bit

      As such it's at best a bad joke.

  3. A thought ... by Compaqt · · Score: 0

    1. M$ subverts DND to kill web ads (==Google).

    2. M$ earns the wrath of its erstwhile darlings, corporate America.

    3. ???

    4. Year of the Linux Desktop

    --
    I'm not a lawyer, but I play one on the Internet. Blog
    1. Re:A thought ... by Anonymous Coward · · Score: 4, Insightful

      No, this is part of the 'Embrace, extend and extinguish' technique.

      1) Embrace the do-not-track standard with MSIE.
      2) Change it, so it becomes useless.
      3) Continue selling advertisement and profiling users.

      Coperate America loves Microsoft because they can continue doing what they want, since Microsoft gave them the excuse to ignore the do-not-track feature.

    2. Re:A thought ... by Anonymous Coward · · Score: 0

      LOL. Never have the tin-foil wearing anti-Microsoft shills worked so hard to attack MS.
      Next on Slashdot: Microsoft feeds and shelters homeless, saves puppies and kittens from meat grinder; OSS zealots fear furry Doomsday weapon, hobo super-soldiers bringing apocalypse.

    3. Re:A thought ... by Waccoon · · Score: 1

      Microsoft gave them the excuse to ignore the do-not-track feature.

      As implemented in Microsoft's products.

      "My excuse for ignoring DNT in every web browser is because one browser nobody cares about doesn't follow the standard."

      Uh, what?

    4. Re:A thought ... by Anonymous Coward · · Score: 0

      Except that MSFT makes no real money trough advertisement...
      Try again.

  4. Advertisers are pissed by zenaida_valdez · · Score: 4, Insightful

    I like it!

    1. Re:Advertisers are pissed by Anonymous Coward · · Score: 0

      yes, well. its all good and all that.

      but i'd still like to see them on fire too.

  5. My brain hurts! by bradley13 · · Score: 5, Insightful

    Microsoft doing something right, standing up to government and industry. The cognitive dissonance makes my brain hurt...

    That the FTC sees "harm to consumers" just shows that the FTC is a revolving door for industry lobbyists. I mean, it's like putting every new number on the "do not call" list, and requiring consumers to opt-in to intrusive advertising. How horrible that would be! /sarcasm

    --
    Enjoy life! This is not a dress rehearsal.
    1. Re:My brain hurts! by Intrepid+imaginaut · · Score: 1

      They're probably taking a pot shot at Google.

    2. Re:My brain hurts! by Hentes · · Score: 1

      The problem is that DNT is not only optional to the users, but also to the advertisers. If everyone has DNT, advertisers will just ignore it for IE users. We have a choice of letting the privacy-conscious minority use DNT, or noone.

    3. Re:My brain hurts! by Anonymous Coward · · Score: 0

      No joke. I was so confused reading the summary I figured it must have lots of grammatical errors. I kept thinking they meant do-track until I saw the comments.

    4. Re:My brain hurts! by __aaltlg1547 · · Score: 1

      Simple solution. Set up IE so it asks you the first time you use it after an update or setting reset "Do you want websites to track and sell your web usage data?" Put that way, most users will say no. Also put "Turn on Do Not Track" at the top of the IE settings menu.

    5. Re:My brain hurts! by squiggleslash · · Score: 1

      They're not doing something right, they're killing DNT by making it meaningless.

      There is no difference, to advertisers, between an IE user who hasn't made a decision, and an IE user who has and has opted not to allow their web history to be used to serve ads relevent to them. And given DNT is a voluntary standard, there is no reason for advertisers to assume anything about the DNT flag when sent by IE.

      It's that simple. MS might be "doing the right thing" (we can argue about that too) if they set it by default for a legally mandated flag (I think they'd be doing the right thing if they asked users when they start IE for the first time, rather than set it for them), but it's not a legally mandated flag, and therefore the only affect MS's actions will have are to kill the flag completely, or at least make it effectively unimplemented when users are using MS's own browsers.

      --
      You are not alone. This is not normal. None of this is normal.
    6. Re:My brain hurts! by tqk · · Score: 1

      They're not doing something right, they're killing DNT by making it meaningless.

      It should never have survived birth in this form. Advertisers can choose to ignore it? Well, wtf is it good for? Certainly not protecting anyone's privacy.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
  6. you forgot: by Anonymous Coward · · Score: 0

    5. Profit!

  7. disgusting by bloodhawk · · Score: 1

    What's truly disgusting here is all these companies arguing that users should have to opt in to privacy. Hopefully privacy groups and laws around privacy will come down hard on companies that try to ignore the DNT. If tracking is so critical then companies should be making their case to users why they should turn them on, if they manage to convince people well and good, but this bullshit of we will only obey the DNT if only a small group of tech savy people use it is just pathetic. It is almost understandable that companies are complaining by the apache group should be castrated for their anti privacy approach.

    1. Re:disgusting by Fjandr · · Score: 1

      While I agree with most of what you're saying, Apache was being pragmatic. Without laws to mandate that DNT is respected, the only chance in hell of it being respected was if it was 100% user initiated to set the DNT flag. Now that it's not, not even those who might have honored it will now. We went from it possibly having some effect to zero possibility of it having any effect.

      Technological compromise has now failed, and the likelihood of a legislative one is roughly the same as the percentage of campaign contributions from sources other than special interests.

    2. Re:disgusting by bloodhawk · · Score: 2

      I can see that point of view but completely disagree with it. A half arsed standard is worse than none at all, with a such a poorly thought out standard that advertising know the vast majority of users aren't informed enough to take advantage of they will be able to safely continue to track the majority while at the same time be able to crow about how wonderfully self regulated they are and how they don't need anyone looking into their privacy practises. It is about time this industry was cleaned up. Tracking is an unecessary evil, it should be the responsibility of the advertiser to convince the user of the value of being tracked.

    3. Re:disgusting by Anonymous Coward · · Score: 2, Insightful

      throwing those that lack the knowledge to protect their own privacy under the bus so those technically knowledgable enough can enjoy some protection is NOT a solution and we all should be against it. It is the responsibility of software producers to protect users whereever possible. The defaults need to be something a user can trust otherwise we are just giving everyone in IT a bad name. Firewalls should always be on, security patches should be installed, privacy should be honored. Security and Privacy should not be something a user needs to choose. Users make enough bad choices and mistakes already without us giving them a low starting point.

    4. Re:disgusting by terjeber · · Score: 1

      Now that it's not, not even those who might have honored it will now. We went from it possibly having some effect to zero possibility of it having any effect.

      Not quite. Microsoft clearly asks the user his preference, which is good. This means the user has explicitly stated a preference. That has a very important side effect in Europe, namely that websites are now in fact required to honor DNT (remember, the law is different in Europe and the USA). What does that mean? It means that all advertisers in Europe have to honor DNT. It has a more serious effect though. It makes Apache a dangerous thing to install on websites in Europe. People would simply have to stick with an old version or forego Apache alltogether. That is not in the interest of the Apache foundation I believe.

    5. Re:disgusting by Ash-Fox · · Score: 1

      It makes Apache a dangerous thing to install on websites in Europe. People would simply have to stick with an old version or forego Apache alltogether.

      Or, they could, you know... Change the default Apache configuration file...

      Did you even bother investigating how Apache works?

      People would simply have to stick with an old version or forego Apache alltogether.

      Nope.

      --
      Change is certain; progress is not obligatory.
    6. Re:disgusting by DragonWriter · · Score: 1

      Not quite. Microsoft clearly asks the user his preference, which is good. This means the user has explicitly stated a preference. That has a very important side effect in Europe, namely that websites are now in fact required to honor DNT (remember, the law is different in Europe and the USA). What does that mean? It means that all advertisers in Europe have to honor DNT.

      As others have reported (I'm not really familiar with European law directly), European data protection laws already require an affirmative opt-in to tracking somewhere, so the only DNT value that should matter there in any case is "0" (opt-in), "1" (opt-out) and no preference should be equivalent. So ignoring DNT="1" from IE10 works in that environment, too.

    7. Re:disgusting by Fjandr · · Score: 1

      DNT being ignored completely does just that: throws non-technical users under the bus.

      Technical users already have an arsenal of options. DNT that is not honored is the same as DNT not existing.

    8. Re:disgusting by Fjandr · · Score: 1

      In some cases it is worse, in some it's not.

      If I believed that anything substantive would ever be done to help non-technical users make and enforce an informed choice, I'd agree that pursuing that option would be the best thing.

      At this point, I believe the creation of a drop-in program is likely the only thing that will help now. There's been a lot done technically on the privacy front, but there's a lot further to go. This might've created a bit of breathing room for the technically inept. I don't see the standard doing much harm in this case, because the advertisers are crowing only to themselves and those they've already bought and paid for. Unless there was a real chance legislators could be convinced (in places they haven't already) to act, giving them another bullet point in the script of "how we're not evil" isn't going to harm anyone at this point.

    9. Re:disgusting by Fjandr · · Score: 1

      Since I haven't kept up with the technical details of IE, not using it, what is the big deal about then? Either they turn it on by default or they don't.

      It's a tautology, but if they don't turn it on by default, they don't turn it on by default, and everyone objecting is confused.

      So is the article completely wrong?

    10. Re:disgusting by bloodhawk · · Score: 1

      "All that is necessary for the triumph of evil is that good men do nothing.", those technically savy already have the capability to handle much of what the advertisers throw at us, including blocking it altogether. What is needed is advocacy on behalf of those that can't do this for themselves.

      What I truly don't understand is the communities viewpoint that advertisers have all the power here, They don't, the power can be put in the hands of the users and we "should" have all the bargaining power. If the advertisers don't want to honor a DNT that is turned on by default then we should be Browsers should be looking at incorporating Full Ad Block functionality by default, watch the advertisers come screaming to the bargaining table then. This whole thing has been arse backwards from start, sell outs like Roy Fielding need to be ostracised, we need people pushing for privacy, not pushing for the privileged few.

    11. Re:disgusting by terjeber · · Score: 1

      It pops a dialog saying - we're going to set it on, is that OK? You says yes or no. Opt-in enough if you ask me.

    12. Re:disgusting by Fjandr · · Score: 1

      I agree, but what should be and what actually is are not always the same thing. Frequently, there need to be two parallel tracks working: One to get things to where they should be, and one to help the way things are right now.

      These are not mutually exclusive goals, and this step of dealing with the situation as it is would not have impeded those who are working on getting things to where they should be.

    13. Re:disgusting by Fjandr · · Score: 1

      Then the article is wrong. Assuming that's the case for all IE installations and OEM presets, the campaign is misdirection and should be widely acknowledged as such. I wonder why no articles have been written publicizing outright lies being made by the Apache Group if this is the case. I'm guessing there's more to the story, one way or the other, because many would not pass up such an opportunity.

    14. Re:disgusting by terjeber · · Score: 1

      Read the discussions in the Apache Group. I would say members of the group are 80/20 on the MS is right/Fielding is right scale.

    15. Re:disgusting by Anonymous Coward · · Score: 0

      But this ISN'T one of those times where they are mutually exclusive. For very little benefit we are providing the advertising industry with ammunition to claim they are all about protecting peoples privacy when the opposite is true. Not only that but the DNT in its current form offers NOTHING for technically savy users anyway as they can already prevent tracking or block the advertisers completely. This measure is only beneficial if the majority get the benefit as we have seen the advertisers are not interested in this if the majority use it, hence we are far better off without it as at least we have not provided the Advertisers another red herring to wave in front of governments that are looking at upping privacy laws.

    16. Re:disgusting by bloodhawk · · Score: 1

      The problem is this parallel track derails the other track. This completely puts all power into the hands of advertisers, puts no legal responsibility on them to protect a users privacy and no consequences for ignoring it while at the same time gives them Political PR to say "look what wonderful people we are, we protect the users privacy" and I will happily bet a large sum that the next government that suggests privacy laws on tracking they will come out with "hey guys ease up there, look at these wonderful voluntary self regulatory initiatives we have taken, give us a few years to show you how well it is working", then in a few more years "well it isn't our fault people didn't know they could opt out of being tracked, give us a few more years and we will work on ways to better inform the public". on and on the circus will go, the only losers are the uses and as always the winners will be the advertisers.

    17. Re:disgusting by Anonymous Coward · · Score: 0

      substantive actions have been slowly happening, especially in the EU and other countries. What? you thought advertisers were buying into this DNT scheme purely out of good will? Advertisers are looking for a release valve for the pressure that is building against them around privacy concerns, FUCKWITT Fielding is providing it for them, in fact his rants and idiotic patch will do more to damage user privacy than any advertiser could have ever dreamed up to save their bacon. FUCK HIM, FUCK HIM HARD.

  8. Just ask by AmiMoJo · · Score: 4, Insightful

    When you first load up IE10 just ask if the user wants to be tracked. I'm sure 90% will say "no".

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    1. Re:Just ask by gsslay · · Score: 5, Insightful

      And I'm sure 90% will say "Huh?" and click the nearest button to make the question go away.

    2. Re:Just ask by The+MAZZTer · · Score: 1

      90% will click "Express" which will include DNT on. This is probably how it really will be implemented. If you clicked "Custom" you could configure DNT by hand.

    3. Re:Just ask by terjeber · · Score: 2

      Microsoft asks when you install it. They are in compliance. Fielding is wrong.

    4. Re:Just ask by squiggleslash · · Score: 1

      I'd be in favor of something like that, as long as the question is given proper context, which the above doesn't. As read, it implies IE will prevent them from being tracked, whereas this is about sending a request to advertisers to not be tracked.

      The question should be something like "Some advertisers would like their servers to have access to your webbrowsing history, so they can serve ads their computers think might interest you. Do you want to tell them this is OK, or would you prefer to tell them not to track your web history?"

      That explains why, what the information is used for, and also makes it clear that this is a request (equally important, remember, DNT does means "Please don't track me", not "Ha ha! The CIA/FBI/NSA can't track me across the Internets now because I set this flag!!" Oh. Yes. They. Can. Oh. Yes. They. Will.)

      --
      You are not alone. This is not normal. None of this is normal.
    5. Re:Just ask by LordLucless · · Score: 1

      So make the nearest button the one you want them to click. Basic UI design.

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    6. Re:Just ask by jo_ham · · Score: 1

      When you first load up IE10 just ask if the user wants to be tracked. I'm sure 90% will say "no".

      That's exactly what it does.

    7. Re:Just ask by Myopic · · Score: 1

      They could do the following the following. The only way to dismiss the dialog box would be to click 'no' or 'OK' with 'OK' as the default. Anyone who simply clicks through would enable DNT. But I myself prefer what Microsoft is doing: turn it on silently by default and allow the user to turn it off if they know about it.

      Internet Explorer 10 can help protect your privacy online. A setting called 'Do Not Track' will tell advertisers that you do not want them to follow your browsing. Turn on Do Not Track?

      [no] {OK}

    8. Re:Just ask by Fastolfe · · Score: 1

      This doesn't necessarily solve the whole problem. The issue is that, for this to make sense, users have to make a fully informed choice. If you phrase this question in Slashdot simpleton terms, and ask, "Do you want every move you make on the Internet to be tracked?" and users say "no", that implies they now have some privacy guarantees, when they don't (this standard is not binding).

      If you instead say something like: "Some advertisers target advertising based upon [some factors]. Advertisers may, if they choose, honor your choice to opt-out of this targeting. This may not change what these advertisers collect about you, but may change how that information is used, and will result in less relevant ads as you browse the web. Do you want to opt out?"

      This probably isn't perfect, but it explains more fully what's going on (AIUI) and what new privacy guarantees the user has (none) or protection from "tracking" they have (none).

      The problem is that since this is now a default in IE, you can't be sure that you're seeing it because the user specified a clear intent to turn it on, or if it's just on because it's a default. And even if they were asked if they wanted it on, how informed are they about that decision? If you were an advertiser trying to decide whether to respect such a standard, would this move make you more or less likely to respect it?

    9. Re:Just ask by shutdown+-p+now · · Score: 1

      That's exactly how it works, actually. Though "Express" does also list all the choices it's going to make for you (but I doubt that many people will read through them).

    10. Re:Just ask by Anonymous Coward · · Score: 0

      A "Go Away" button .. I like it ...

    11. Re:Just ask by Anonymous Coward · · Score: 0

      That's not absolutely a bad thing. Those who don't care will still be capable of being tracked, same as ever.

      One thing bothers me about the repeated assertion that this is checked on installation. Can anyone informed confirm this? Seems to me the appropriate place to ask this question is on first run of IE10 by any particular user account - (where you are also prompted about IE Accelerators, Search bar preferences, and so on). If, as I expect, this is the case, it blows the numerous arguments about "most people don't install their OS / upgrade their browser" clean out of the water.

  9. What's Best? by jamesl · · Score: 1

    From the ANA letter signed by companies such as General Motors Corporation, GE, IBM, and Coca-Cola:

    Default policy choices should be set by looking to what is best for society as a whole ...

    So, we should leave it to General Motors Corporation to decide "what is best for society as a whole?"

    1. Re:What's Best? by Anonymous Coward · · Score: 0
  10. sanctimonious much? by Anonymous Coward · · Score: 0

    What happened to all the sanctimonious outcry about how everything should be "opt in" rather than "opt out".

    Regardless of their reasons, I have to go with MS on this one.

  11. Why OFF for Apache? by Anonymous Coward · · Score: 1

    The REAL question is why would Apache default to "Do Not Track" being OFF by default??
    Or are they afraid of being blasted if they did so?

    1. Re:Why OFF for Apache? by Anonymous Coward · · Score: 0

      Turns out that the open source company is more beholden to monetary donations than the large corporate entity is.

  12. To everyone who doesn't understand... by L4t3r4lu5 · · Score: 5, Informative

    It is not mandatory for advertisers to honour the "Do not track" flag. Internet users need to turn the option on themselves, or they have not expressed their desire to not be trackedthemselves, only to accept the default settings as Microsoft deems fit.

    If Microsoft enable it by default, it definitely won't be honoured. If it is only set by the actions of the user, it might be honoured. Now Microsoft decides to piss in the advertiser's cornflakes and expects them to still eat them. Nice job.

    --
    Finally had enough. Come see us over at https://soylentnews.org/
    1. Re:To everyone who doesn't understand... by Anonymous Coward · · Score: 0

      that is just bullshit, what advertisers are saying is they will only honor it if a very small portion of users use it, everyone knows the vast majority of users choose and stay with the defaults as they don't know or understand better. The defaults should ALWAYS err in the favour of security and privacy, if that means advertisers ignore privacy then the advertisers have no defense from any laws that decide to lock them down as obviousl self regulation has failed.

    2. Re:To everyone who doesn't understand... by Nursie · · Score: 2

      If a significant number of people turn it on, it will be ignored. This is wheter MS does it or the users do it themselves.

      Of course we all know that users won't change the default because they may as well be cattle, but still...

      I see the whole thing as a waste of time. Nobody wants to be tracked. A polite request is not oing to fix anything. Technological and legislative measures are needed.

    3. Re:To everyone who doesn't understand... by rudy_wayne · · Score: 1

      It is not mandatory for advertisers to honour the "Do not track" flag. Internet users need to turn the option on themselves, or they have not expressed their desire to not be trackedthemselves, only to accept the default settings as Microsoft deems fit.

      Complete irrelevant bullshit. Every piece of software ever created, every product ever created, comes with certain default settings. That's how the world works. Get over it already. And if you're Internet Explorer, you're the problem.

    4. Re:To everyone who doesn't understand... by L4t3r4lu5 · · Score: 1

      If a significant number of people turn it on, it will be ignored.

      Unlikely. Right now, the choice is "Don't look at the sites which use behavioural advertising if you don't want to be tracked" or "Run an adblocker which cuts the revenue stream from free-to-read sites". With the third Do Not Track option, people can still be shown advertising without worrying about behavioural profiling. It's a middle ground for everyone; Punters get privacy, sites get revenue from ad clicks, advertisers sell stuff through adverts.

      From my perspective, if I found that the system worked as it should (MS backed down, the DNT flag is set by the user) and the advertisers still didn't honour it, I'd be tempted to go "scorched earth" and block advertisers at the border of every network I maintain. Putting the domain list in EasyList (Used by adblock+ etc) into iptables wouldn't be difficult at all. Let's see them, track me when they don't even know I exist. Your ball, advertisers.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    5. Re:To everyone who doesn't understand... by terjeber · · Score: 1

      only to accept the default settings as Microsoft deems fit.

      They don't. Microsoft asks them and honors their request. The "Sure, lets have DNT enabled" is the default button, but the user is informed and asked to make a selection. Fielding needs to change his meds.

    6. Re:To everyone who doesn't understand... by terjeber · · Score: 3, Informative

      Internet users need to turn the option on themselves

      They do. When they install IE, they are asked. They can answer "Sure, enable DNT" or they can do otherwise. MS is following the standard. Apache is breaking it. The problem here is that Fielding checked on a pre-release of IE10, and that installer didn't ask. He made his decision based on faulty information and now he can't admit he was wrong. If he persists, Apaches reputation will be badly tarnished since it is Apache not following the standard. Apache users will also be exposed to serious legal action in Europe, where internet privacy laws (probably) mandates the honoring of DNT.

      If Microsoft enable it by default

      They don't. They ask.

    7. Re:To everyone who doesn't understand... by Anonymous Coward · · Score: 0

      Which is a way to torpedo the intitiative altogether. So, Microsoft gets some good publicity for appearing to stand up for consumer rights while simultaneously ensuring that DNT will be ignored by advertisers. Smart move, really.

    8. Re:To everyone who doesn't understand... by L4t3r4lu5 · · Score: 1

      You mean like IE 8 / 9 / 10 default settings? The one which pops up just the once, and has only two radio buttons "Accept default search engine, accelerators, privacy settings, and data collection settings" or "Advanced" which takes you through a 9 page wizard which pops up three new tabs when you've finished, all of which you close without looking at them because you just want to watch cat videos on YouTube?

      Yeah. I know how Microsoft asks you what choice you want to make, and I can see why advertisers will tell them to sit on it and swivel when they enable DNT by default. This needs to be explicit, or backed by legislation. The latter isn't happening any time soon.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    9. Re:To everyone who doesn't understand... by Anonymous Coward · · Score: 0

      According to advertisers "do not track" means "we are free to collect data, but do not show targeted advertisement". They will track anyway and if you do not want them to track, then the standard must be supported by some law.

      Ultimately, if they will ignore that setting, the laws is more likely to come. Turning it on by default is sounds like a great way to achieve that - it is a good thing.

    10. Re:To everyone who doesn't understand... by Hatta · · Score: 1

      It is not mandatory for advertisers to honour the "Do not track" flag.

      And that's the problem. Nothing Microsoft does can force anyone to respect the DNT flag. Don't blame Microsoft for the bad behavior of marketing scum.

      --
      Give me Classic Slashdot or give me death!
    11. Re:To everyone who doesn't understand... by Xest · · Score: 1

      Yeah, how dare Microsoft make their browser automatically reflect the user's preferences rather than browsers like Firefox that automatically set the options to not reflect the user's preferences!

      Honestly, it's not that everyone else doesn't understand as you seem to think. It's that they do not care about such a piss-poor excuse because it's simply fucking stupid.

      I don't care if they don't honour it if it's set by default to me, it just means that they'll be in breach of RIPA and the Data Protection Act here in the UK for tracking me and storing data without my consent, and I can hence submit a complaint to the necessary authorities. We'll see how quickly they oblige when they're facing the weight of the law.

      Sure foreign companies may not care what national law of other nations says, but if they're based in countries that offer no legal protection against this sort of thing then why would anyone naively assume they'd ever honour such a preference anyway?

    12. Re:To everyone who doesn't understand... by Nursie · · Score: 1

      I agree it's a nice idea, this middle path where everyone wins. But I strongly disagree that people should have to opt out of anything, and I also don't believe for one second that advertisers will respect it even if it is left to the user. Since when are marketers even the slightest bit trustworthy?

      The only way default-off is anything like an honest option, rather than a dishonest way of saying there's an option but leaving most people in the dark, would be to have the browser ask. Probably when it's installed or updated to a release that can do DNT. A full page explaining the issue clearly and concisely and letting the user choose. Not just slipping in a config option quietly.

      And even then it would be a total failure because marketing scum would ignore it.

    13. Re:To everyone who doesn't understand... by Anonymous Coward · · Score: 0

      They can answer "Sure, enable DNT" or they can do otherwise.

      "Otherwise" being the button labeled "express setup", which turns it on EVEN THOUGH THE USER CHOSE OTHERWISE.

    14. Re:To everyone who doesn't understand... by Anonymous Coward · · Score: 0

      So let me get this straight. If Microsoft doesn't do what the advertisers want, the advertisers will track us. If Microsoft does what the advertisers want, the advertisers might not track us. And you really think Microsoft is the asshole here?

    15. Re:To everyone who doesn't understand... by terjeber · · Score: 1

      You mean like IE 8 / 9 / 10 default settings

      Actually, no, it explicitly covers DNT. That is fine. I know users are generally going to go with the standard answer, which is going to be "don't change stuff", but that doesn't mean the user didn't opt-in. Not when DNT was specifically covered. That is good. Now we just need to make it law.

    16. Re:To everyone who doesn't understand... by saveferrousoxide · · Score: 1

      Internet users need to turn the option on themselves, or they have not expressed their desire to not be tracked themselves

      Sorry, I don't like to name call, but that's just dumb. I could just as easily argue that Internet users need to turn the tracking on themselves, or they have not expressed their desire to be tracked by advertisers/marketers. And even though that is equally vapid, it makes WAY more sense to me. I shouldn't have to opt out of being tracked by any organization, private or government.

    17. Re:To everyone who doesn't understand... by rwise2112 · · Score: 1

      So... it's Opt In for the Adverstisers, but they think it's not acceptible for web users to Opt In (and instead must Opt Out). Sounds like a bit of a double standard.

      --

      "For every expert, there is an equal and opposite expert"
  13. Successfully defeating Do not track by Anonymous Coward · · Score: 0

    So they turn it on by default. It then becomes useless because it doesn't carry the weight of the user choice behind it. So advertisers have their excuse to ignore it, because it's not the users choice, it's Microsoft's choice. So Microsoft successfully defeats this, while claiming to be the good guy.

    When if they actually wanted to be the good guy, they pop up one of those reminders in the title bar, "Do you want to tell websites not to track your visits by turning on the 'do not track' option?"

    And then advertisers couldn't ignore it, and when they did (because they would), we'd be able to point to the millions of people using this option and thus it would be a popular move for politicians seeking election to enforce it.

  14. Who uses ie? by jimbolauski · · Score: 1

    Older people are the only ones that use ie, older people that advertisers do not target as much, largely because their spending habits are set, so this foe outrage seems suspicious. The only reason I can come up with as to why advertisers would publicly criticize Microsoft (please put on your tin foil hats) is that the new ie has a security hole that advertisers can use and are trying to get their target demographic to switch. Otherwise they are giving ie a boat load of good publicity that may steer people towards a product they don't want people to use.

    --
    Knowledge = Power
    P= W/t
    t=Money
    Money = Work/Knowledge so the less you know the more you make
    1. Re:Who uses ie? by Anonymous Coward · · Score: 0

      40+% of the browsing world does, that's who.

    2. Re:Who uses ie? by tomservo84 · · Score: 1

      I think you meant "faux outrage", not "foe outrage".

      --
      Agile Spaceport - You will never find a more wretched hive of scrum and villainy. We must be cautious.
    3. Re:Who uses ie? by jimbolauski · · Score: 1

      Yes but what percentage of the coveted 18-24 demographic uses ie? The only stat I have seen puts Firefox at twice the market share for that demographic. In TV 18-24 and 25-34 are the demographics that set the add rate old people don't matter because their buying patters are set.

      --
      Knowledge = Power
      P= W/t
      t=Money
      Money = Work/Knowledge so the less you know the more you make
  15. Same lies as always by erroneus · · Score: 4, Insightful

    Advertisers: This is not the "wrong choice for consumers." It's the right choice for PEOPLE. It just happens to be negative for advertisers who have grown fat and lazy using a medium that is nearly free and mostly paid for by the 'consumers.'

    Screw you all. Respect the eyes of the people using the internet. I stopped watching TV because (1) they want me to pay for it and (2) I still get my intelligence assaulted with advertisements. I pay for internet but I can control who advertises as me and I will. I don't owe you a living at my expense. Take a page out of Google's playbook -- give us some actual value and give us a reason not to block you sorry asses.

    So advertisers go out there not saying what they mean, once again. Why can't they just speak the truth?! "It hurts our marketing value." Tough shit. BUILD your market and stop riding on the coat tails of other people creating their markets.

    1. Re:Same lies as always by Somebody+Is+Using+My · · Score: 1

      I stopped watching TV not because of the commercial breaks but because they started putting the advertising in the shows itself. Product placement these days is terrible; it increasingly affects the story and definitely changes the pacing (can't do without that pointless five second pan around the promoted automobile, after all). Of course, they started using product placement because (aside from being greedy fucks) regular advertising stopped being so effective. And you know why that happened?

      Because advertising is fucking everywhere! Why should I sit still for a block of adverts when I see the same promotions plaster in my newspapers, my magazines, on billboards on the highway and buildings, on the radio, on the internet, with free promo hand-outs on the street, on buses, cabs and even trucks, on the 'web, in my video-games, in the movie theater, on my DVDs, in my email and that's not to mention all those cross-promotions on on products I've already purchased (there was an advert printed on the wrapper of my fast-food hamburger the other day... and not for the company that sold me the hamburger!).

      So I start tuning out the adverts; I stop watching them. And what's Madison Avenue's solution? MORE advertising. I am *past* saturation as far as commercials have gone. I am actively working against seeing them now. You want me to become interested in your products? Stop shoving them in my face every three seconds!

      Seriously, years ago I could actually take an active interest in advertising. Hell, like everybody I looked forward to the Super Bowl commercials but even regular adverts sometimes attracted my attention. Not every commercial, of course, but I wasn't so averse to seeing them. Sometimes I even learned about a product that might interest me. Now, I feel like throwing up when I even notice an advert.

      And now the advertisers are moaning about how DNT might hurt their precious industry. Well, cry me a river. You're like overzealous lumberjacks who clear-cut an entire forest in a year and then are wondering how you can possibly survive without any trees. And DNT is salting the fucking ground so nothing new can grow. You want sympathy from me? You're the ones who poisoned your own enviroment!

      Fuck all of you advertisers; I hope you all go out of business, every one. I'm using Adblock, no-script, cookie and tracking bug blockers; I rip DVDs as soon as I get them so I don't have to see your shitty trailers, I zero-out the logo-movies in my games; don't come moaning to me about how advertising is "necessary" and we couldn't have all these wonderful things without the all-might marketing dollar to pay for it. I remember a time when there weren't ads on anything and you know, it was pretty damn good.

    2. Re:Same lies as always by Anonymous Coward · · Score: 0

      When the advertisers go, so will all the things they support. Including Slashdot.

    3. Re:Same lies as always by Fastolfe · · Score: 1

      Advertisers: This is not the "wrong choice for consumers." It's the right choice for PEOPLE. It just happens to be negative for advertisers

      Why do you believe this is negative for advertisers? Because they'd make less money, right?

      Why do you think they'd make less money? Because people would find ads less relevant, and therefore would click on them less, right?

      Why do people click on advertisements? Because they see something they're interested in and want to pursue it, right?

      Please don't pretend advertisements have zero value to consumers. Most of the advertising on the web is participatory: advertisers don't get paid unless the consumer actually clicks through the ad. People should have the ability to trade their own privacy for the benefit of having relevant advertisements. But that trade-off requires an informed decision. "Click here to prevent people from tracking your movements online!" is a flat out lie. Turning it on by default isn't that much better. Either way, you don't actually know what the user's intent was when you see this flag is set in a request.

      If you can come up with a scheme to communicate a user's explicit desire to ask advertisers to respect this flag, knowing the costs to advertisement relevancy, advertisers should try to honor that. But this move is a step in the wrong direction (AIUI).

  16. K, that's the corporations spoken for ... by Anonymous Coward · · Score: 0

    Do any of the American slashdotters know what consumer organisations have said? Do you people have consumer organisations?

  17. Adblocker and DNT...? by Anonymous Coward · · Score: 0

    Using Adblocker, do I need to activate DNT?

  18. Bizarro world? by Evro · · Score: 2

    How is there opposition to this? Shouldn't "don't track me" be the default for all browsers? How is the FTC against this? Chamber of Commerce I could see... but the FTC is supposed to protect consumers, no? Personally, I think the setting should be inverted to a checkbox that says "Allow advertisers to track my online activities," with it unchecked by default, and inviting people to check it if they want. Let's see how far THAT gets. Stupid.

    I guess it's like the logic that US food sellers use to prevent "country of origin" information from being included on meat and other food products. If a pack of chicken breasts was labeled "grown in China" Americans wouldn't eat it, so they leave that information out, even though it's pretty important.

    In summary: profit.

    --
    rooooar
    1. Re:Bizarro world? by Fastolfe · · Score: 1

      Perhaps the world appears bizarro because you misunderstand what's going on?

      "Don't track me" is itself a complete misnomer. This is a request to advertisers not to correlate information to serve relevant advertisements. By checking this checkbox, the user is given no privacy guarantees whatsoever, because nobody is required to honor this flag, and even if they were, there's no technical way to enforce it. So telling users "click this checkbox to prevent tracking of your online activity" is essentially lying to them about the promises of clicking that checkbox.

      Further, since it's simply an informational flag (a request), advertisers have to want to honor it. If you set it on by default for everyone on all browsers, do you think that's likely? If you set it on only if users explicitly turn it on, but you tell them "click this checkbox to prevent tracking of your online activity", do you think advertisers are going to count that as an informed choice, and respect that decision on that web browser?

      For this to work (with the "legitimate" advertisers who are interested in honoring it in the first place), you need to fully inform every interested user and get their preference recorded in a way that those advertisers agree with. This isn't it.

  19. ha by Anonymous Coward · · Score: 0

    'harm to consumers" ha

  20. Put Yourself in the Shoes of a Greedy Rich Bastard by eldavojohn · · Score: 5, Insightful

    'the harm to consumers that Microsoft's decision could create.'" The only harm is to these business' pocketbooks.. For once I'm on MS side in this matter...

    No, no, you see, you need to look at this from the "trickle down" aspect of economics. See, corporations are good, you need to give them a lot of money and then they in turn give that to Americans via jobs and opportunities. So the best way for them to get money is to be able to track consumers so we need to make sure that consumers can be tracked. Ideally, it would be illegal for people to own bank accounts or liquid cash and everyone would basically spend their paycheck within a few days of getting it. And they would spend it online and all the corporations would know where everyone was spending every dollar. That way, the money can work as hard as possible for society by being in corporations' pockets. And then unemployment would be really low because there would be a lot of jobs with all this extra money in corporations. Because they're undeniably good entities and they have more rights than you do because you're not supplying jobs to yourselves, the corporations are.

    Why else would it be illegal for you to record every site and place your neighbor visits without their consent but be completely legal and, in fact, desired to allow a faceless corporation to do it? Duh, because we as a completely screwed up society have given the richer entities more rights than an average citizen.

    --
    My work here is dung.
  21. Oh man, I am torn on this issue. by SmallFurryCreature · · Score: 1

    I couldn't be more torn if was asked to vote AGAINST children being allowed to play outside BUT the person telling me to let the kids play outside had his pants around his ankles. And the child is a nazi.

    I mean, who do I root for? The advertisers? Microsoft? IE users? People who don't know how to install ghostery and ad-block?

    Can't we mandate that when forced to choose between two evils, we get another option, KILL THEM ALL!

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  22. Who cares... by Anonymous Coward · · Score: 0

    Oh well Microsoft doesn't keep to the spec, but who does?
    I have seen many specs for differing protocols and have even seen open source projects being non-compliant.
    The whole HTML/CSS spec circus is the most public of them and there are many players doing their own "interpretations".

    This DNT seems like such a minor one. If a user wants to be tracked they can just turn it on.
    But I have never heard of anybody wanting to be personally tracked, though I have seen many powerful corporations and governments wanting to track others.

    A bit strange for a corporation to not tow the same "track the populace" line though... maybe M$ is doing this to get an extortion kickback to reverse their decision?

    my 2c.

  23. Everyone is playing into Microsoft's hand by Anonymous Coward · · Score: 1

    By taking this stand which sounds like they are on the side of privacy, but what they really want to do is stop the DNT thing all together and Apache is falling for it by modifying their code to ignore the DNT header from IE, next step will be to ignore it altogether since IE has the major browser market share.

  24. So you admit tracking is bad for customers by Anonymous Coward · · Score: 1

    If advertisers ignoring DNT is bad for customers, then tracking customers is bad for them.

    Hence a default DNT is good for customers, but advertisers don't like it because it is bad for them.

    1. Re:So you admit tracking is bad for customers by squiggleslash · · Score: 2

      Advertisers ignoring DNT is bad for customers because those who are concerned about being "tracked" for advertising purposes have no way to turn off tracking.

      Not everyone falls into the category of being concerned however. In fact, most people probably benefit from advertisers "tracking" them (that is, an anonymous, secure, computer determining what ads to show based upon the websites a browser has recently visited, largely to ensure that ads appear that are relevent to that person's interests.) Long before you'd turn on "do not track" you'd probably install an ad blocker anyway if you really, sincerely, do not want to be shown relevent ads.

      A default DNT is bad for customers generally because it'll be ignored. It'll be ignored because if the majority of people fall into the category of benefiting from tracking, and if most advertisers lose out if tracking is not done, then advertisers will, absent some mandate, ignore it, which means those who actively don't want to be tracked, because they happen to use that machine to download their midget porn, don't get a say in the matter.

      Does it make sense now?

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:So you admit tracking is bad for customers by 1u3hr · · Score: 4, Insightful

      It'll be ignored because if the majority of people fall into the category of benefiting from tracking

      Since that isn't true, the rest does not follow.

      For once I agree with Microsoft that WE DO NOT BENEFIT FROM TRACKING.

    3. Re:So you admit tracking is bad for customers by Sanity · · Score: 0

      For once I agree with Microsoft that WE DO NOT BENEFIT FROM TRACKING.

      Are you stupid, or can you just not read? Microsoft is UNDERMINING "do not track" by turning it on by default, because that only gives advertisers an excuse to ignore it. "Do not track" is entirely voluntary on the part of advertisers.

    4. Re:So you admit tracking is bad for customers by TheRaven64 · · Score: 3, Informative

      I haven't used Windows for a few years, but from reading articles on the subject I was under the impression that the user was presented with a dialog the first time they run IE10 asking if they wish to enable the header. The advertisers' complaint seems to be more that it's easy to enable in IE10, whereas other browsers require you to hunt in menus or in settings.

      --
      I am TheRaven on Soylent News
    5. Re:So you admit tracking is bad for customers by SkunkPussy · · Score: 1

      no, the advertisers are deliberately undermining it.

      --
      SURELY NOT!!!!!
    6. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      A default DNT is bad for customers generally because it'll be ignored. It'll be ignored because if the majority of people fall into the category of benefiting from tracking, and if most advertisers lose out if tracking is not done, then advertisers will, absent some mandate, ignore it, which means those who actively don't want to be tracked, because they happen to use that machine to download their midget porn, don't get a say in the matter.

      Wait... what? So what we're saying is that the technically sound of mind will be harmed because the general population won't be able to act as a sheep buffer?

      I don't understand the line of reasoning. You can opt-out of the DNT if you like. I don't see the harm to the general public if the default setting says "We assume that you like your privacy until you say otherwise." ESPECIALLY when I'm sure that's how most people think. Remember all those "Everything on Facebook is public" postings all over the internet? It's there BECAUSE people assume this.

      And if it's ignored... That it's no different than it is right now so there's no harm done. The only way that there can truly be harm is that this may affect the ability for this to become a respected standard slowly over time. But at some point, some big company would have to make this kind of push so we'd end up having this conversation then instead.

    7. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      No, the problem is that they are hiding it behind an advanced button, defaulting to on. Just like every spammer does with their "yes, please send me your crap", except from the other side.

      If this was something that actually worked (like reducing cookies to the current session), I would be all for defaulting it to off, but as the whole thing is voluntary, anything that will make the advertisers ignore the setting is a bad thing (and Apache already ignores the setting, when it sees IE10, because the standard requires it be a user choice).

    8. Re:So you admit tracking is bad for customers by thelexx · · Score: 1

      Actually, dropping that part of the sentence as false does nothing to the logic of the rest of it. The poster should have omitted it completely to begin with.

      --
      "Gold still represents the ultimate form of payment in the world." - Alan Greenspan, 1999
    9. Re:So you admit tracking is bad for customers by jythie · · Score: 2

      I disagree that Microsoft is 'undermining' DnT. They might be providing an excuse for advertizes to ignore it, but they would have done that anyway if significant numbers of people started using it.

      Make no mistake, advertizes are the scummy party here. They are the ones who are intentionally ignoring a flag requesting that people not be tracked. Bashing Microsoft is almost victim blaming here.. someone else decided to be a dick because Microsoft did something that would be pro-consumer, and yet they are being blamed for someone else's actions.

    10. Re:So you admit tracking is bad for customers by jythie · · Score: 1

      I wish I had mod points, because 'sheep buffer' is my new favorite term.

    11. Re:So you admit tracking is bad for customers by hobarrera · · Score: 2

      Nope, the dialog is presented during the Windows installation, which is done by the end-user in very few cases, since most people don't install windows themselves.

    12. Re:So you admit tracking is bad for customers by Nethemas+the+Great · · Score: 1

      By default it hasn't even been a "feature" in web browsers. The behavior resulting from the flag isn't dependent upon the browser it's dependent upon the content provider. What I'm getting at is that content providers have to write a "feature" of their own to even pay attention to the flag. A feature I'm quite certain every content provider will implement and abide by. This flag is nothing more than window dressing to allay the concerns of end-users that don't know any better while allowing Microsoft to look good because they "care" about privacy.

      If Microsoft by default bundled AdBlock with IE and defaulted to having it turned on this would be a more relevant discussion. Either way, if customers want to be tracked, cataloged, mugged and marketed to, they have options. If this "feature" is so detrimental to users, then users will turn it off or use another browser.

      --
      Two of my imaginary friends reproduced once ... with negative results.
    13. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      "If someone isn't concerned, that means they shouldn't be."

      That's a huge fallacy you're committing there, I'm sure it even have some fancy name which I'll let you google up yourself. Are you sure it wasn't intentional?

    14. Re:So you admit tracking is bad for customers by Myopic · · Score: 1

      When advertisers ignore the voluntary setting, we'll get a law mandating it. Typically Congress gives industry a chance to regulate itself, then steps in if it fails. Compare to do-not-call and annualcreditreport.com. Also compare to movie ratings, which is a voluntary regulation successful enough to fend off Congressional action.

    15. Re:So you admit tracking is bad for customers by Grishnakh · · Score: 5, Informative

      The only problem I see with MS's actions is that, according to some other posts here, the standard says that DNT must be non-default. So by making it default, they're breaking the standard. I'm all for not-tracking, but if everyone's agreed to a certain standard and that it must be implemented a certain way, then they should follow that or else try to get it changed (good luck).

      Seems to me that MS could get around this by having something in Windows that pops up the first time someone starts up IE, which asks them "do you want to enable Do Not Track?", with the "No" box being checked by default, but forcing the user to click "OK" to select this, and allowing them to select the "Yes" box first if they want.

    16. Re:So you admit tracking is bad for customers by tomservo84 · · Score: 1

      Then provide the option the first time a user starts IE10, with an explanation of what it means.

      That wouldn't be difficult.

      But advertisers won't be satisfied anyway...they want to ignore this and they were just waiting for an excuse to do so, en masse.

      --
      Agile Spaceport - You will never find a more wretched hive of scrum and villainy. We must be cautious.
    17. Re:So you admit tracking is bad for customers by tqk · · Score: 1

      Advertisers ignoring DNT is bad for customers because those who are concerned about being "tracked" for advertising purposes have no way to turn off tracking.

      Then browsers should be enabled to enforce DNT when it's enabled, regardless of whether advertisers like it or not.

      Simple solution.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    18. Re:So you admit tracking is bad for customers by TheGratefulNet · · Score: 1

      yeah, congress will side with the little guy against big business.

      yeah, right.

      what planet (or era) are you from?

      --

      --
      "It is now safe to switch off your computer."
    19. Re:So you admit tracking is bad for customers by vux984 · · Score: 1

      The only problem I see with MS's actions is that, according to some other posts here, the standard says that DNT must be non-default.

      We're getting into where pedants like to split hairs.

      Lets try and define a 'default'; how about "it is something that is set without user interaction".

      When you install IE10, you reach a wizard box that says:
      quick settings:
            x is set
            y is set
            DNT is set

      custom settings
            choose what you want for x, y , DNT...

      The user is given 2 choices. The user cannot push "next" without actively selecting one. There is no "default".

      The user must decide how to proceed. Its true that "quick settings" is the first option, and its true that "quick settings" is less effort.

      However, in my opinion at least, it satisfies the criteria of not being a "default" setting.

      Seems to me that MS could get around this by having something in Windows that pops up the first time someone starts up IE, which asks them "do you want to enable Do Not Track?", with the "No" box being checked by default, but forcing the user to click "OK" to select this, and allowing them to select the "Yes" box first if they want.

      Which is essentially what is going on, except that:

      a) neither "box" is checked - the user has to choose quick settings or custom settings.

      b) DNT is not its own wizard page; its included with quick settings.

      Frankly, I think your version is inferior. If you are going to have a dedicated popup/wizard page for DNT, why have you check "No" by default? Just provide 2 separate buttons: "Yes" and "No".

      Also, the wording you use has double negatives. "Do you want to enable Do Not Track" is a cognitive disaster. You don't present users with the option to "enable something not to happen".

      It should just say: "Do you want to enable online advertisers to track you?" with a yes button and a no button. With neither set as default.

    20. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      Get real. If it wasn't this, advertisers would find some other flimsy excuse to not honor DNT. Or fuck, why come up with an excuse at all? Just quietly sweep the user's choice under the rug.
      How is defaulting to opt-in tracking not the user's choice, but default opt-out is? Note, some company's source of income has no bearing on this question.

    21. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      Violating a standard with a morally wrong default is not morally wrong.

    22. Re:So you admit tracking is bad for customers by geekoid · · Score: 1

      No they aren't, and it's a ridiculously stupid argument to make.

      They are going to ignore it, REGARDLESS. MS isn't 'making them' do it. they are doing it becasue that's what scum of the earth advertisers do, ignore peoples wishes i order to track them market them, and sell to them. MS's move give power to the people, and shines light on the fact that it can be ignored. It should never be.

      Here's a towel; go wipe off the marketing companies cum from your face.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    23. Re:So you admit tracking is bad for customers by geekoid · · Score: 1

      A planet where congress has done that many, many times. And against the largest companies. You're letting that misconception drive apathy.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    24. Re:So you admit tracking is bad for customers by Bengie · · Score: 1, Funny

      Speak for yourself, i love my targeted ads. I have found MANY deals for my computer equipment from Google ads. Both my brother and I explicitly opt-in for tracking because we have saved thousands of dollars via "70% special while stocks lasts!!!" type ads from sites that we normally shop.

    25. Re:So you admit tracking is bad for customers by Stan92057 · · Score: 0

      National do not call list that's against the small guy?

      --
      Jack of all trades,master of none
    26. Re:So you admit tracking is bad for customers by Bengie · · Score: 1

      DNT is just a DRM "when this bit is set, don't allow this". The whole open source community is against these sorts of things. If you don't like it, browse web sites that don't ignore your settings or use a browser that actually enforces privacy.

      Personally, privacy is like security. If you want to protect it, then you should not depend on a 3rd party to do it for you.

    27. Re:So you admit tracking is bad for customers by 1u3hr · · Score: 1

      Are you stupid, or can you just not read?

      Are you a troll, or just a cunt?

    28. Re:So you admit tracking is bad for customers by aidan+folkes · · Score: 1

      The only problem I see with MS's actions is that, according to some other posts here, the standard says that DNT must be non-default. So by making it default, they're breaking the standard. I'm all for not-tracking, but if everyone's agreed to a certain standard and that it must be implemented a certain way, then they should follow that or else try to get it changed (good luck).

      They changed the (yet to be ratified) standard specifically in response to Microsoft announcing that IE 10 would default to on.

      Seems to me that MS could get around this by having something in Windows that pops up the first time someone starts up IE, which asks them "do you want to enable Do Not Track?", with the "No" box being checked by default, but forcing the user to click "OK" to select this, and allowing them to select the "Yes" box first if they want.

      Actually the standard says not to default in either direction. However, in response to this Microsoft have changed the first run screen to include this choice.

    29. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      Speak for yourself, i love my targeted ads. I have found MANY deals for my computer equipment from Google ads. Both my brother and I explicitly opt-in for tracking because we have saved thousands of dollars via "70% special while stocks lasts!!!" type ads from sites that we normally shop.

      You know, you could just google "70% off" instead of allowing companies to buy/trade/sell your information.

      You are exactly why they shouldn't let just anyone on the internet.

    30. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      The only problem I see with MS's actions is that, according to some other posts here, the standard says that DNT must be non-default.

      A standard that evolves because someone ignores part of it? Wow, that's the first time that's happened on the internet

      Seems to me that MS could get around this by having something in Windows that pops up the first time someone starts up IE, which asks them "do you want to enable Do Not Track?", with the "No" box being checked by default, but forcing the user to click "OK" to select this, and allowing them to select the "Yes" box first if they want.

      Nope. People would still argue it's the default setting (and they'd be right). Add to that, adding these stupid dialogs is a horrid user experience. You do realize the average user is very well used to the idea of clicking past any and all dialogs as fast as they can to start using a system? As they should, they likely don't even know the answer to them if they bothered to look.

    31. Re:So you admit tracking is bad for customers by Grishnakh · · Score: 1

      Frankly, I think your version is inferior. If you are going to have a dedicated popup/wizard page for DNT, why have you check "No" by default? Just provide 2 separate buttons: "Yes" and "No".

      Yes, it is inferior. I was just thinking you'd default to "No" to keep these other companies from bitching and complaining too much.

      Also, the wording you use has double negatives. "Do you want to enable Do Not Track" is a cognitive disaster. You don't present users with the option to "enable something not to happen".

      You're probably right. Maybe they should just make it ask "Do you want to be tracked by advertisers on the web?" and have it check "Yes" by default, and force users to click "OK" to set that. Anyone who just clicks "OK" deserves no privacy.

    32. Re:So you admit tracking is bad for customers by vux984 · · Score: 1

      Why the insistence of having it default to something? Dont check either box! Force users to pick "track me" or "don't track me".

      Anyone who just clicks "OK" deserves no privacy.

      I agree to a point, but after just having to update Java again, I am sick to death of having to carefully navigate its update wizard every 3 days to ensure vulnerabilities are patched while not installing whatever SHIT they keep trying to sneak in.

      People deserve sensible defaults. If I didn't install chrome or the google toolbar the last 27 updates in a row, don't try again this week. I don't "deserve no privacy" just because I want to just push OK and get on with my day and not play the java-updater dance again.

    33. Re:So you admit tracking is bad for customers by Bengie · · Score: 1

      Why would I want to google "70% off" every day when I can have the information pushed to me?

      Push based systems are more efficient than poll based, learn event based programming.

    34. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      Seems to me that MS could get around this by having something in Windows that pops up the first time someone starts up IE, which asks them "do you want to enable Do Not Track?", with the "No" box being checked by default, but forcing the user to click "OK" to select this, and allowing them to select the "Yes" box first if they want.

      That's not quite the Microsoft style. The Mirosoft style is to have the popup window display itself asking "Do you want to be tracked this session?" with a Yes button, a No button, and a checkbox of "never ask me again." The never ask will set do not track to yes, and disable the popup.

    35. Re:So you admit tracking is bad for customers by jythie · · Score: 1

      That is something I have been trying to figure out... the version of the standard I was originally able to track down (from 2011) did not have such a requirement... which leads me to think the advertizes are playing a PR game with their amendment to the spec, making it sound like Microsoft was given a spec and they intentionally ignored it.

    36. Re:So you admit tracking is bad for customers by ericloewe · · Score: 1

      I have yet to see a single deal, no matter how small.

      What I usually get is Amazon trying to sell me what I last checked out.

    37. Re:So you admit tracking is bad for customers by ericloewe · · Score: 1

      Windows configuration is typically left to the end-user. IE setting and such are among them, I think.

    38. Re:So you admit tracking is bad for customers by hobarrera · · Score: 1

      I'd mod this funny. Users don't configure stuff, they hire a guy to install windows for them, and except the same guy to configure their PC as well.
      Belive me, I used to be that guy once, and know plenty of people who do that as a living.

    39. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      ... to be shown relevent ads.

      Since "relevant" is almost entirely a self-serving advertising industry fiction the rest of your post is meaningless. Just because two ad's in a thousand might be of value to a target instead of one ad in a thousand it does not make the advertising "relevant" no matter how much you wish it did.

      Whether it's one or two ad's in a thousand doesn't matter; the cost/benefit ratio is even remotely there.

    40. Re:So you admit tracking is bad for customers by exomondo · · Score: 1

      Nope, the dialog is presented during the Windows installation, which is done by the end-user in very few cases, since most people don't install windows themselves.

      Nope, the dialog is presented during the Windows setup, which is done by the end-user the first time they create their account and log in, the fact that most people don't install windows themselves is completely irrelevant. But i suppose you haven't actually done this which is why you didn't know.

    41. Re:So you admit tracking is bad for customers by fatphil · · Score: 1

      The standard says nothing of the sort.

      6.3. Default

            A user agent MAY adopt NO-EXPRESSED-PREFERENCE or OPT-OUT by default.
            It MUST NOT transmit OPT-IN without explicit user consent.

      i.e.
      a) DNT set to opt-out may be default
      b) No preference may be default
      c) The third option, DNT saying "may track" may not be a default.

      MS is doing (a) - i.e. they are explicitly following the wording and the intentions of the standard.

      I see no problem with MS's actions. MS are in the right. The idiot at Firefox who submitted the anti IE10 patch is so clearly in the wrong.

      --
      Also FatPhil on SoylentNews, id 863
    42. Re:So you admit tracking is bad for customers by Anonymous Coward · · Score: 0

      A simple way to avoid being tracked, don't follow links from one site to another. If you want to visit a site that is linked from another site, copy and paste the URL manually into your browser, (Select text, then Ctrl C, focus on address bar, Ctrl V, or right-click the link, copy URL, then do the same thing,) only REMOVE the string of random gibberish-looking characters after the ".com" (or whatever) at the end of the address. Set "refuse third party cookies" in your browser, and refuse even more if your browsing isn't adversely impacted. Make sure you're not logged into anything as you surf the web, until you're ready to do whatever it is you're going to do while logged in, and ensure you log out afterwards. That should eliminate the opportunities for much of the tracking that takes place, and help to keep your personal private info secure.

    43. Re:So you admit tracking is bad for customers by Grishnakh · · Score: 1

      In this case, if this is what the standard says, I'd have to agree. WTF is wrong with the Firefox people?

    44. Re:So you admit tracking is bad for customers by Grishnakh · · Score: 1

      Actually, don't you mean the Apache people? I thought it was a patch for Apache to ignore DNT on requests from people with IE10 user agents.

    45. Re:So you admit tracking is bad for customers by 1u3hr · · Score: 1

      Why would I want to google "70% off" every day when I can have the information pushed to me?

      Because I buy such stuff once a year or so, and don't want to think about it the other 364. When I need something, I will look for it. I know when I want something. Advertisers know when they want to sell me something -- every fucking minute of every fucking day if I let them.

    46. Re:So you admit tracking is bad for customers by Compaqt · · Score: 1

      Or they could ask: Do you want to be able to read free content on the web in exchange for letting advertisers track you?

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    47. Re:So you admit tracking is bad for customers by Compaqt · · Score: 1

      >they are doing it becasue that's what scum of the earth advertisers do

      Do you mean that only "scum of the earth" advertisers will do that?

      Or do you mean that all advertisers of "scum of the earth"?

      If the latter: If you created a product, would you refrain from telling other people about it? Or would you limit yourself to only physically talking about your product?

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    48. Re:So you admit tracking is bad for customers by Compaqt · · Score: 1

      As I understand it, the DNT flag is transmitted every time you make an HTTP request, right?

      If so, non-pay content providers will easily implement blocks for people who want to read their content without giving something in return.

      I don't really want that to happen, but anti-advertising activists will have brought it on by their extremism.

      Also, I doubt that any among the aa-activists are living the lifestyle of Ralph Waldo Emerson.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    49. Re:So you admit tracking is bad for customers by Myopic · · Score: 1

      I feel I have cited my claims adequately: "Compare to do-not-call and annualcreditreport.com."

    50. Re:So you admit tracking is bad for customers by rant64 · · Score: 1

      MS can place demands on the state in which the PC is delivered to customers in the OEM license agreement. It's possible that they will require home users to be able to choose, just as it is required that they must enter their name and product key (for small OEMs. I know that HP, Dell and the likes do not follow the latter policy, but they have their own OEM agreements).

      For corporate use, end users usually don't have a choice but to follow company policy. Guess what that policy would be. Question: would an advertising agency enable tracking on its own corporate browsers?

      It is indeed interesting to know how the choice is going to be enforced with OEMs, because you might as well alter the default user profile in a sleazy deal with $ADVERTISER$

    51. Re:So you admit tracking is bad for customers by vux984 · · Score: 1

      Advertisers don't need to track me in order for content on the web to be free.

      The owner of the billboard on the highway just needs to know how many cars drive by it, and what part of town its in.

      It doesn't need to know where I live, whether I like Jazz, or how many times a week I buy coffee to be effective advertising.

      Just because it would be helpful to advertisers to know this stuff, doesn't mean they need it to be effective.

      The web is no different.

    52. Re:So you admit tracking is bad for customers by tqk · · Score: 1

      Then browsers should be enabled to enforce DNT when it's enabled ...

      If so, non-pay content providers will easily implement blocks for people who want to read their content without giving something in return.

      Blocks, or pop-ups? I would have no problem whatsoever if a website popped up a window asking me to verify that I really want to go that way, and if I say yes they're welcome to refuse to serve me (TANSTAAFL).

      There are too many shitty operators out there these days for me to trust one setting to cover them all. I try to be a good netizen. Whether they do too is a crapshoot. I'd let /. (so far) have access to pretty much anything. Others, not so much. Facebook, I don't go there. 4chan, fsck off!

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    53. Re:So you admit tracking is bad for customers by fatphil · · Score: 1

      I did indeed mean Apache people, yup, sorry for the silly brainfart

      --
      Also FatPhil on SoylentNews, id 863
  25. The problem with constant criticism of Microsoft by concealment · · Score: 1

    The user community tends to be very vocal in its criticism of Microsoft on all issues, which means that Redmond sees nothing unusual about a lot of people complaining here. Like the boy who cried wolf, if you constantly complain, all complaints get equal treatment. For a company that wants to get things done and not just quit because you object, that means they all get ignored.

  26. I am still not convinced MS isn't doing another "Embrace, Extend, Extinguish". They embraced DNT, then they extended it by turning it on by default which extinguished because the industry now refuses to support it.

    Mind you, this could only be true if MS was a totally evil company that does anything for a buck. Which could never be true of course for one of the most respected software and advertising companies in the world.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:OR by terjeber · · Score: 1

      then they extended it by turning it on by default

      They don't, so the point is moot. They basically do, "Do you want DNT enabled? Then press this button. If you want to change that, please press this other button. They are doing it well within the spec. Fielding is on some bad drugs (actually, he based his decision on pre-release software, which was dumb).

    2. Re:OR by Anonymous Coward · · Score: 0

      One million mod points to you good sir.

  27. DHS - Redmond Office by Anonymous Coward · · Score: 0

    Everyone should know/believe by now: if you're FOR enhanced privacy, you're supporting the terrorists.

    DHS will be visiting Redmond very soon to shut down that cleverly disguised Al-Qaeda campus.

    PJK

  28. Good analysis by Anonymous Coward · · Score: 0

    I agree. It seems that there must be some abuse somewhere. Microsoft has not been a friendly company, in my opinion.

  29. Roy Fielding != The Apache Foundation by terjeber · · Score: 1

    despite drawing the ire of corporate America, the Apache Software Foundation

    This is not about the Apache Foundation. This is Roy Fielding off his medication, insisting that Microsoft has violated the standard. The question here is whether Microsoft asks the user if the user wants DNT enabled or not. According to RF, Microsoft does not. He is wrong. They do when you install Windows 8. This has been thoroughly documented.

    Sadly Fielding's patch not only circumvents the standard (so it is Apache circumventing the standard, not Microsoft), it also makes a patched Apache liable for legal action in Europe. Anyone using Apache in Europe with Fielding's patch enabled have made them selves open to legal action by any European user of that website.

    Fielding is simply wrong here, he needs to admit it and his commit privileges needs to be revoked. Simple!

  30. Let me rephrase that: by Kupfernigk · · Score: 1

    "You're against the industry effort to create Do Not Track standard that doesn't change the status quo.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
  31. false dichotomy by Anonymous Coward · · Score: 0

    "Microsoft is making the wrong choice for consumers."

    I have it on good authority that not everyone on the Internet is there to mindlessly "consume".

    Some of us just like to, you know, do something useful with our lives.

  32. repeating the reaction to XP SP2 by Anonymous Coward · · Score: 0

    The public criticism sounds about the same as when Microsoft included the windows firewall (enabled by default)... "OMG, now I won't be able to just [insert whatever here] without the users' explicit permission"... and it was a massive improvement for vulnerabilities.

  33. adblock. by Anonymous Coward · · Score: 0

    ADBLOCK PLUS. This is a mandatory addon to browse the web.

  34. Karl Marx by Kupfernigk · · Score: 2
    That's basically how Karl Marx described how capitalism would evolve. And how Mussolini claimed Italian Fascism worked. And now it's 2012 and the Western world is re-adopting Fascism (in which corporations assume the role of Government).

    Yet there are lots of posters on Slashdot that will tell you they trust unelected, opaque corporations more than they go the US Government, even though their grandfathers fought WW2 to destroy Fascism.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:Karl Marx by Anonymous Coward · · Score: 0

      Our grandfathers fought in WW2 because the government required it of them on penalty of prison or death.

    2. Re:Karl Marx by Tenebrousedge · · Score: 1

      When you're championing the rights of the individual, the question becomes -- which individual?

      There's an old Soviet joke (the difference between Soviet Russia and fascist America is becoming less clear all the time):

      A Chukchi returned home from the Communist Party Congress:

              "I attended the Congress. They accepted the new program. They said: âEverything for man, everything for the benefit of Man!â(TM) And this Chukchi saw this Man with his own eyes. He was right there, in the Presidium."

      Clearly we need people to champion the rights of individuals in order to resist the forces of government. The problem is, you probably shouldn't win that game.

      --
      Those who advocate genocide deserve every protection afforded by law, and none afforded by common human decency.
    3. Re:Karl Marx by Anonymous Coward · · Score: 0

      That's not fascism, that would be a plutocracy. Actually, communism and fascism are very closely related in that the government (party) has absolute control over the population. Now it's 2012 and the Western world is basically apathetic and ignorant to the powers that be. When you live in a sewer, you no longer care where the shit is coming from nor do realize the smell is just as foul even if you no longer smell it anymore.

  35. Here's a thought experiment by jimicus · · Score: 3, Interesting

    Just a thought - and I appreciate it's probably giving far too much credit to Microsoft for joined-up thinking.

    But it occurs to me that Microsoft own Bing, which (like any search engine) is paid for through advertising. And if the advertising can be tightly targeted, it's possible to charge a lot more for it. It follows that at least one business unit within Microsoft wants Do Not Track to be a complete disaster.

    However, the days when Microsoft could simply not bother to implement something - or implement it so badly as to make it pointless - are over. Particularly as regards web-based technologies.

    So, how to deal with this? Do Not Track is based on an honour system that was only ever going to work if a relatively small percentage of people took advantage of it. By making it a default, that honour system breaks down almost immediately. I honestly can't see very many businesses even bothering to install such a function, much less enable it.

    The beauty of doing it this way is it gives Microsoft the opportunity to kill Do Not Track while at the same time getting positive publicity from tech-illiterate journalists for being "the only browser to ask websites to respect your publicity by default". Win-win.

    1. Re:Here's a thought experiment by gnasher719 · · Score: 3, Insightful

      But it occurs to me that Microsoft own Bing, which (like any search engine) is paid for through advertising. And if the advertising can be tightly targeted, it's possible to charge a lot more for it. It follows that at least one business unit within Microsoft wants Do Not Track to be a complete disaster.

      You don't understand what's going on in business. Google is the big advertising monster, the 800+ lb gorilla of advertising. In order to keep their advertising business running, they do their best to throw spanners in the works for anyone big enough to possibly muscle in. Thats' why you have "Google+" fighting Facebook. That's why you have Google apps fighting Microsoft. That's why you have Android fighting Apple. None if these are there to make money for Google, they are all there for the sole purpose of hurting big IT companies who might hurt Google's advertising business.

      And that's what Bing is for, not to make money, but to hurt Google. That's why Apple isn't using Google Maps anymore, to take money away from Google. So no, Microsoft is absolutely happy with Do Not Track and anything that makes advertisers pay less money to Google.

    2. Re:Here's a thought experiment by Anonymous Coward · · Score: 0

      You vastly overestimate the amount of cohesion between different business units in Microsoft.

    3. Re:Here's a thought experiment by Anonymous Coward · · Score: 0

      [...] Do Not Track is based on an honour system [...]

      Advertisers have no honor, otherwise they would not try to track people and target advertisements.

    4. Re:Here's a thought experiment by Anonymous Coward · · Score: 0

      Wonder if you are onto something here. Weed out the 'I do not care' people. All they do is cost money to the advertiser vs a generic ad which is simple to change out and no analytical digging needed... Less computers needed. Higher click value for the real customer. Bing advertising network brings in more people who really want to buy. Instead of continuously chasing those who will never click.

      http://research.microsoft.com/apps/pubs/default.aspx?id=167719

      After reading that this could be what they are doing... Helping themselves weed out the 'non paying consumers' or the low paying ones, and lowering their per impression cost.

      They do not even HAVE to care if other networks are going to honor it. Theirs will. What a value add sell on an advert... You could even charge 'more' for the 'generic' billboard ones (more people see it).

      Its quite bold and they are spinning it as a good for the customer (which it is). Its brilliant marketing.

      Remember in this space the end users are the product. The advertisers are the 'customers'. *know* your customer. They want more effective advertising. Why advertise to those who will never click it even if it is 'targeted'. You are just wasting resources, time, and money.

      I think you are slightly wrong with DNT. I think their advertising group is the one pushing for it. Its 100% opt-in for the advertisers who have no incentive to use it. Or do they?...

    5. Re:Here's a thought experiment by Anonymous Coward · · Score: 0

      I'm pretty sure Apple stopped using Google Maps, because Google wasn't allowing turn by turn navigation on the iPhone.

  36. Even so... by Kupfernigk · · Score: 1

    Apache's job is not to be political in this sense. They should simply implement the standard and let other people argue over how much statutory weight it should have.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:Even so... by Anonymous Coward · · Score: 0

      The Apache people are arguing that IE is breaking the standard, and thus the correct thing to do is to ignore IE.

      If you can't tell the difference between the user explicitly asking to not be tracked, and the user not making a decision, we are back to having no response, which the standard regards as opt in.

  37. M$ needs a good PR person by Anonymous Coward · · Score: 0

    Maybe Microsoft should hire Machine Gun Kelly to tell them why this should be the default settings.

    Too soon?

  38. MS lost the advertising war? by SpaghettiPattern · · Score: 0

    Has MS lost the advertising war on the playground? And does it now want to toss out all marbles so nobody can play any longer?

    I don't oppose to being tracked by some firms, because I feel advertisement is needed to run services on the Internet. However, I want advertisement to be non-intrusive.

    --

    I hadn't the slightest objection to his spending his time planning massacres for the bourgeoisie... (P.G. Wodehouse)
    1. Re:MS lost the advertising war? by Anonymous Coward · · Score: 0

      tracking and advertising are seperate things. preventing tracking does not stop them advertising.

  39. For once microsoft does something right... by Anonymous Coward · · Score: 0

    This one time microsoft does domething really in the interest of their users, and they get bashed....

  40. Go away Advertisers.... by realsilly · · Score: 2

    In the last 20 years Advertisers have been creeping further and further into our lives and we (the average citizen) have had little to no say in the matter, but now we are finally putting our foot down and declaring "No More". Ad Agencies are upset because of the loss to their cash intake, as well as they are like spoiled children who are being told "NO". They don't like it. The image that comes to mind is the picture of mom saying to her child, "no cookies", and the child stomps, pouts, cries, and has tantrums, and when none of that works, they devise a way to climb up to that upper cabinet to get the cookie jar.

    It's time to get rid of all the cookies from the house so there is no demand for the cookie that doesn't exist.

    --
    Life takes interesting turns, but the most interest is when you're off the beaten path.
    1. Re:Go away Advertisers.... by elabs · · Score: 1

      Amen!!

    2. Re:Go away Advertisers.... by DirtyLiar · · Score: 1

      The image that comes to mind is the picture of mom saying to her child, "no cookies"... It's time to get rid of all the cookies from the house so there is no demand for the cookie that doesn't exist.

      What does that actually mean, "get rid of all the cookies"? Stop advertising? Stop targeted advertising? Stop the intrusive data-mining into our personal lives?

      I'ts way too late for any of that. If you wanted to put a halt to the data-mining you needed to start twenty years ago when credit card companies were sending you privacy notices saying that they were "only" going to share your data internally... oh, and externally with their businesses partners... oh, and with anybody who cares to pay for it. Back before "Loyalty Cards" stripped away all pretense of being more than a more accurate vehicle for tracking your purchases.

      But nobody cared. You all just signed on the bottom where they told you to, and signed away any legitimate right to complain. (I did too I suppose. But at least some of us insisted on getting something in return for our information (like cash back), and understood we would be tracked with every purchase.)

      And what did you get in return? Targeted-Advertising.

      And what does that mean? To them? More effective advertising. Advertising aimed, not at informing you about products and services so that you can make an informed decision. If that were true, all advertising would consist of a list of facts and features, not meaningless new measurements that mean nothing but increasing a version number. Not half-nude women and men making out, or frolicking together, or even making eyes at each other, because "He went to Jared's", or because she's got a new spray-on tan. But advertising aimed at more effectively pressing YOUR buttons. Advertising that slips under your Bull-Shit detectors and dazzles your mind or libido so you don't think about it logically. They want you to think... Scratch-that. They want you to FEEL "This makes those people (actors) look more attractive / dominant / self-assured, so it should work for me too!"

      And don't worry. While we are off being distracted by the next big thing (or some stupid video of some even stupider person getting what they deserve because they have no foresight), they'll be working consistently to erode any little bit of privacy that the public can chisel out for it'self. By bribing... I mean paying, Microsoft for ways to circumvent or eliminate DNT technology, or even better, bribing... I mean monetarily supporting our public officials and then asking them to outlaw it.

      And you know it's true. They'll do it. Remember they already made it legal for record companies to place root-kits on your computer to facilitate their hacking it, and have eliminated any liability for any data-loss or destruction through the DCMA back in 2000.

      Face it. Your government has been bought and paid for by commercial interests who only see people as resources to be exploited, like coal or oil. And the only one's who complained and warned when something could be done about it were temporarily placated, or labeled extremists, or fear-mongers, or crazy, or just simply ignored because what they said was uncomfortable to think about. People said, "They'll never do that... The Government will never permit that... The voters will never stand for that..."

      You don't have to look too hard to see that H.L. Mencken wasn't off base when he said, "No one ever went broke underestimating the American people."

      And now we praise Microsoft for throwing us a bone, so we can gnaw on it and be pleased with ourselves and not notice while the next bit of privacy is stripped away.

      Sorry for the rant. That's just been inside for a long time.

      --

      THINK! It's patriotic

    3. Re:Go away Advertisers.... by realsilly · · Score: 1

      You're right. I agree with everything you've said. But if we are ever going to change this practice, we need to start acting. Oppression can be over come.

      --
      Life takes interesting turns, but the most interest is when you're off the beaten path.
    4. Re:Go away Advertisers.... by DirtyLiar · · Score: 1

      Well, there is no chance of change without trying, certainly.

      I just wonder if another revolution will be necessary before change will happen.

      --

      THINK! It's patriotic

  41. Attention, Advertisers... by Anonymous Coward · · Score: 0

    Here's my perspective. I have no problem with ads or with people making money. What I have a HUGE problem with are two things: 1) Being tracked by advertisers and 2) Intrusive advertising.

    1) What I do and where I go is none of your damn business and I will do everything in my power to prevent advertisers from knowing this; and I will NEVER purchase anything from an advertisement online because of this practice. Suck it, advertisers.

    2) If your ad "features" an obnoxious monkey-hitting exercise or full motion video ad that starts playing as soon as the page loads, etc... then please say hello to Adblock/Noscript.

    1. Re:Attention, Advertisers... by Ash-Fox · · Score: 1

      1) What I do and where I go is none of your damn business and I will do everything in my power to prevent advertisers from knowing this;

      Actually it is, advertising is all about targeting where people go and luring them to go else where.

      and I will NEVER purchase anything from an advertisement online because of this practice. Suck it, advertisers.

      And by preventing them from being able to track this information about you, they won't know not to bother.

      --
      Change is certain; progress is not obligatory.
  42. Just An Excuse by Anonymous Coward · · Score: 0

    The major advertising networks had no intention of obeying the DNT restrictions anyway. Of course, they couldn't outright go and say that; people are very uncomfortable with the idea of being tracked. That's why DNT was created in the first place. So rather, they are trying to discredit the entire notion. "Oh, DNT won't work because if it is default it won't mean anything". That way when they ignore it, it's not because it will affect their bottom line ("oh no, we always put our customers first!") but because it is a meaningless standard.

    So it's all Microsoft's fault. Sure.

  43. microsoft does good by circletimessquare · · Score: 1

    slashdot prejudice asplodes

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  44. Apache "Platinum Sponsors" are not complaining! by gnasher719 · · Score: 4, Informative

    This article is severely misleading. The supposed complaints about open web standards violations don't come from Apache Platinum Sponsors, of which one is Microsoft who is obviously _not_ complaining, and you can look at the list and decide for yourself which one's might worry about user's privacy and which one's wouldn't. The complaint is just some mail thread of Apache developers having a moan, where some of them think apparently that privacy settings shouldn't be set by default but should set knowingly by the user (and others vehemently say that this argument is nonsense). And they are _not_ complaining that "don't track" is the default, but that there is a default. And they are not complaining to Microsoft, this is just an Apache internal discussion.

    1. Re:Apache "Platinum Sponsors" are not complaining! by strikethree · · Score: 1

      The complaint is just some mail thread of Apache developers having a moan, where some of them think apparently that privacy settings shouldn't be set by default but should set knowingly by the user (and others vehemently say that this argument is nonsense).

      What does DNT have to do with web servers other than the need to honor whatever DNT is set to? Oh right. They are not writing web servers. They are making the world the way it ought to be according to them. What reason do I have to use Apache products again?

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
  45. I know I'll sleep better. by tpstigers · · Score: 1

    It gives me a warm, pink, fuzzy feeling knowing that corporate America is looking out for my best interests.

  46. Busnisses want default opt out in copyrights. by Anonymous Coward · · Score: 0

    So why is it absolutely necessary in copyrights to have opt out of being tracked, necessary for Fox News and other news websites to not be spidered (opt out of being publically visible) but absolutely bad for customers to be default opt out of being adblasted?

  47. Wrong choice for . . . by Anonymous Coward · · Score: 0

    Consumers? I think the word they were looking for was CORPORATIONS. . . . I know they easily confuse the two.

  48. Why microsoft is hurting consumers.. by tonywestonuk · · Score: 1

    Lets say that in the future there is a call to put into law that this DNT flag is honoured by advertisers. A bill will be put to congress that states If advertisers do not respect the DNT flag, they will be committing a crime.
    However, passing this law would run into problems, because Internet Explorer is defaulting the flag to true! Advertisers would quite rightly claim that the DNT flag is not a true indicator of what internet users want. The bill would be thrown out..... DNT will die. This is what Microsoft are doing. By setting the flag on by default, they are killing the standard, for what ever reason. It will hurt consumers, because setting DNT on or off in any browser wont make any difference what so ever.

    They say this is a good think, and on the surface it looks great. Protecting the privacy of their users. In reality, its fucking up the privacy of the entire internet in a similar way that non-standard IE6 fucked up the usability of the entire internet a few years back.

    1. Re:Why microsoft is hurting consumers.. by ledow · · Score: 1

      Do you really think that a "do no evil" bit on your connections really makes any difference at all, that's the question?

      If *US* advertisers are required to be bound by it, it doesn't mean anyone else is. So advertising will just move overseas where such silly laws wouldn't exist. And if US law says one thing about it and EU law says another, it's pointless and wasteful.

      DNT was doomed to die the second someone thought of it. It's just a matter of how many contracting hours people can make out of trying to make it work. It's a ridiculous idea, that will do precisely zip that isn't legally required in the territory you're in anyway, and just acts as a smokescreen to make it look like you're tackling the problem.

      I don't really care WHAT MS do about this. I hope it does die quickly. Because I've honestly not seen anything so daft since certain "evil bit" RFC's were published.

    2. Re:Why microsoft is hurting consumers.. by Anonymous Coward · · Score: 0

      So let me guess...the option should default the flag to false, right? And then this future law would magically pass, even though the DNT flag was "meaningless" because it had already defaulted to allow tracking...

      And I suppose you wouldn't mind if you were walking through a park and a guy jumped out of the bushes and fucked you up the arse, because you weren't wearing a sign that said "Do Not Rape", which I'm sure the rapist totally would have complied with had you done so. After all, having DNR as the default behaviour takes the choice away from people who might really like to be raped, but don't know the option exists to allow it. So therefore it's ok for rapists to just assume people wearing the DNR sign don't know what they're doing and should ignore the sign...

    3. Re:Why microsoft is hurting consumers.. by Fastolfe · · Score: 1

      Are you really equating rape to targeted advertising?

      If a user makes a fully informed choice to request that advertisers not target their ads to them, it's hard for an advertiser to make a case for ignoring that preference. If the user makes no choice (it's on by default), or makes an uninformed choice ("click this checkbox to prevent you from being tracked all over the internet!"), I suspect advertisers are going to have a harder time with that. That's essentially what's happening with IE. If you don't have the advertisers on board willing to support this, then the standard is dead.

      This has nothing to do with privacy, and everything to do with Microsoft trying to stick it to Google, without caring that it effectively makes the standard impotent, and therefore harms the privacy of those that would have liked to take advantage of it.

    4. Re:Why microsoft is hurting consumers.. by Anonymous Coward · · Score: 0

      So, what you are saying is that automatically opting in is wrong, whereas requiring everyone to opt out is "the American way"?

    5. Re:Why microsoft is hurting consumers.. by Anonymous Coward · · Score: 0

      What a load of bullshit. Setting privacy as the default is an accurate measurement of what the majority of users would select given the choice. Laws don't fail to pass simply because they are going to be effective, which is actually what your saying, "this law will fail because it would work". If it is left off by default then Advertisers will TRULY have ammunition to defeat any laws with "hey no need to legislate, we are self regulating". I can't believe anyone could actually be so clueless as to see this as a negative setting by MS. Worst case scenario is Advertisers do honor it, Best case is they ignore it and this half arsed ill considered piece of shit standard is thrown out and governments are forced to legislate to stop these privacy invading scumbags, No company has a right to track you without your expense permission, You are suggesting they do and should, go and join the rest of your corporate scumbags in the trough.

    6. Re:Why microsoft is hurting consumers.. by bloodhawk · · Score: 1

      Why the hell should anyone have to make a fully informed choice to have the right to privacy. Should you have to make a fully informed choice not to be murdered and have that be recorded too? how about not to be robbed? or not to have someone peering into your window to see what you don't own so they can try and sell you something? how about not to be stalked?.... oh wait this is what advertisers are doing and you are quite happy with unconsentual stalking.

    7. Re:Why microsoft is hurting consumers.. by Fastolfe · · Score: 1

      How does DNT secure your right to privacy? It's a request that advertisers not target ads at you. What about DNT requires that advertisers not collect this information and just not target ads? What about it requires that all advertisers respect it? What about it requires that non-advertisers respect it? For someone keen on comparing targeted advertising to murder, you sure have a lot of faith that advertisers are going to see things your way.

      But I also think you misinterpreted my post: I'm not saying that users must make a fully informed choice in order to opt out, just that advertisers, when presented with a system that purportedly indicates user preference, have to choose to honor it, and if you effectively flip it from an opt-out to an opt-in system by changing the default, advertisers are probably less interested in respecting it. So, in that sense, if the choice isn't fully informed, it's probably less likely to be respected, and so why would you do it that way?

  49. translation by jbmartin6 · · Score: 1

    The 'bad for consumers' argument goes like this: when reducing the value in online advertising, one reduces the revenues of all the free services we enjoy on the Internet. Therefore there will be fewer free services available. I don't buy it. The losers always howl when changes in the marketplace reduce their revenue. The world continues, and the Internet will too. I won't miss CNET.

    --
    This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    1. Re:translation by Fastolfe · · Score: 1

      You ignore the fact that revenues go down because users click on fewer ads. They click on fewer ads because they find them less relevant and useful. You may not be the type of person to click on ads, but these people do exist (to the tune of billions and billions of dollars worth of these clicks), and this effectively makes the Internet a less relevant and useful place for them.

      This may completely be the right trade-off, but that's a trade-off that each user should make for themselves, in an informed manner. Flipping this flag on by default does not make for an informed choice, and so advertisers are far less likely to respect it, which makes for a net privacy loss for the consumer, AIUI, IMO.

    2. Re:translation by Anonymous Coward · · Score: 0

      yes and many of them are being fleeced because of these targetted advertising. They cause people to make impulsive buys, this is NOT a good thing for users. I only have to look at my mother nw she has retired, the amount of shit she has been seduced into buying is insane, she always regrets it but they are relentless with the ads and for some people they can't resist. The Fact ADvertisers are using private information to exploit people borders on criminal activity as far as I am concerned. The DNT is NEVER going to work in its current form, it needs regulatory teeth behind it, those regulatory teeth is what they are trying to prevent by putting this pathetic braindead standard in place.

  50. Conspiracy aside, it's good for users regardless by QuasiSteve · · Score: 2

    I understand your conspiracy post and, who knows, perhaps that's even the case.

    However, intentionally derailing DNT is good for users regardless.

    Even the most vehement defenders of DNT who lambast IE10's default in comments here suggest that it 'advertisers might' respect it, that it's based on an 'honor' system, and that its entire premise is based on 'not too many people enabling it'.
    Advertisers might. Honor. Not too many people.
    That should sound like "never going to work" to even the most clueless of people.

    Better it get derailed now and exposed for what it is so that users don't falsely assume that just because they have DNT set that advertisers are going to respect it, than that it gets ingrained in common use and with parties left and right ignoring it because at some point 'too many' people have it set while still suggesting to privacy groups, government, etc. that DNT works wonderfully and no new legislation would be required.

    If certain parties are sufficiently concerned about tracking, then perhaps making browsers not leak so much information would be a good first step. Offer a proxy/VPN service as a second step. After that, you're at the mercy of sites respecting what info you willfully send them, and last I checked there tends to be laws governing that already (despite loopholes abound making those laws mostly pointless).

  51. Microsoft is hurting consumers... Think by foxalopex · · Score: 1

    I can't believe how many of you can't figure out why this is BAD for consumers for Microsoft to be setting DNT by default. Let's think a little! Before Microsoft implemented this "bad" advertisers ignored the DNT so they're going to track you no matter what. "good" advertisers honored the flag assuming that if you were smart enough to turn it on then that means you must really not want to be tracked. Now if Microsoft turns it on by default the "bad" advertisers are still going to track you because they ignore it. The "good" advertisers if they still follow it will see a huge revenue loss because most folks don't care really. Congratulations now no one is going to be a "good" advertiser and DNT will be ignored. Also as a smart consumer you've also now lost that option to opt out because someone broke the system for you. All the companies that are complaining well guess what, I'll bet they honour DNT.

    Also advertising is not necessarily evil. National Geographic for example has more advertising in it than they did historically but they've also kept subscription fees exactly the same for years. Personally I would prefer to pay more for less ads but I can understand how to a lot of subscribers they'd prefer to pay less and see a few more ads. I think the Internet is the same. Would you prefer to pay more? Probably not so ads it be.

    1. Re:Microsoft is hurting consumers... Think by Anonymous Coward · · Score: 0

      You're ignoring the fact that they are tracking customers even though they did not sent a "do track" flag. Advertisers started tracking; DNT is a half-assed remedy; now why should we accept that remedy when we didn't create the problem in the first place? Make tracking opt-in, finished.

      > Also advertising is not necessarily evil

      Tracking is. Hence we're talking about "do not track" and not "do not advertise".

    2. Re:Microsoft is hurting consumers... Think by Anonymous Coward · · Score: 0

      read the standard. It is a stillborn piece of horseshit, obviously written explicitly by the Advertising companies themselves. The DNT flag doesn't stop them from tracking and aggregating information on you at all, it merely says if you have it set you won't receive targetted advertising and even then it is something they only honor if they feel like it. The best thing will be is if this standard goes down in a ball of flames so that something written to benefit the Users rather than the advertisers can be implemented.

  52. Frankly I don't think they're going far enough by davidbrit2 · · Score: 1

    What Microsoft's retort should be:

    "Well if you don't honor it, then we'll just bundle AdBlock."

    1. Re:Frankly I don't think they're going far enough by Anonymous Coward · · Score: 0

      Fat chance, nevertheless; "Well played, sir"

  53. Advertisers blast... by Anonymous Coward · · Score: 0

    So what? Who gives a flying fuck?

  54. Two birds with one stone by neosaurus · · Score: 1

    Good for the consumers and bad for competition, namely Google.

  55. I think DNT = Enabled is the best default by RobertLTux · · Score: 1

    Since folks have to actually change a setting to enable tracking then it solves a serious problem.

    With DNT = Disabled by default you could possibly forget to set it to Enabled and then go surfing.
    You visit several sites (and they track you AND RECORD DNT = DISABLED) if you later Enable DNT then if they don't even look how is that handled??

    1 They get a "pass" and can track you wherever (oh btw they are part of a network so several hundred sites are now tracking you)
    2 they have to destroy the existing data and stop tracking you
    3 they just stop tracking you and keep the data

    If i was an ad network operator i would try to get built a virus/worm/whatever that targets the browser settings and scrambles them (forcing a reset from factory).

    --
    Any person using FTFY or editing my postings agrees to a US$50.00 charge
  56. Re:Put Yourself in the Shoes of a Greedy Rich Bast by crtreece · · Score: 4, Insightful

    Ideally, it would be illegal for people to own bank accounts or liquid cash and everyone would basically spend their paycheck within a few days of getting it.

    Close, but not far enough. The economy would benefit even more if you didn't even get the dollars in the first place. Instead, you get credit that can be used to buy products from your employer and their official partners.

    This way the company keeps all the dollars, and can use them to improve their products and services without having to show a labor cost on the balance sheet. Usage of the credits is easily tracked by the employer and partners, and the black market for drugs, hookers, gambling, or anything else that requires cash is exterminated. Everybody wins!

    --
    file: .signature not found
  57. Hold on, I am on the phone with... by Anonymous Coward · · Score: 0

    the WHAAAAAMBULANCE for corporate America.

  58. That is only bad for users if DNT was good. by Anonymous Coward · · Score: 0

    And, since DNT is therefore proposed as ignored by advertisers, all you're saying is that advertisers are bad for users.

    DNT default on means that the user can decide they want to be tracked.

    If being tracked is useful, then they will want to be tracked.

    If being tracked is not useful, they will not want to be tracked.

    I don't have to ask you NOT to stalk me in meatspace. Why do I have to ask you NOT to stalk me in cyber?

    1. Re:That is only bad for users if DNT was good. by cayenne8 · · Score: 1

      all you're saying is that advertisers are bad for users.

      I remember, not that many years ago...before there was advertising on web pages and the internet in general.

      You know what? It wasn't a bad thing...didn't bother me at all that I didn't have ads, or that I was being tracked.

      Nope...didn't miss it at all....

      Remember, the Internet and the Web...weren't originally designed to be commercial vehicles....and worked just fine before those came along later.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  59. Close but a little off the mark by PPalmgren · · Score: 1

    Microsoft's ad revenue pales in comparison to its competitor's ad revenue. This is more like Europeans carrying small pox coming to the Americas in the 1500's: It causes them to suffer some uncomfortable days, but it decimates the opposition. While the decision can certainly be seen in a good light for consumers, I think this action is directly related to how Google gets most of their revenue: precise targeted advertising.

    1. Re:Close but a little off the mark by jimicus · · Score: 1

      Possibly, but the thing is it's honour based. Short of legislation being enacted, there is no earthly way Do Not Track will be anything other than a tick box in the preferences window that has precisely zero real-world impact - and Microsoft enabling it by default will only speed up the process of Do Not Track becoming useless.

  60. IE10 default-on DNT hurts users privacy by DragonWriter · · Score: 1

    I don't really understand what people are crying about. Microsoft has said that they will try to make IE10 better for users and this is one of the features implemented to enable that.

    Except that it doesn't. DNT doesn't make people not track you, it asks them to. It says that you've made an affirmative, non-default choice to opt-out of tracking, and the people who actually do tracking are only going to listen to it if they don't think that it's a lie. To quote Roy Fielding -- one of the authors of the DNT standard:

    The only reason DNT exists is to express a non-default option. That's all it does. It does not protect anyone's privacy unless the recipients believe it was set by a real human being, with a real preference for privacy over personalization.

    Microsoft deliberately violates the standard. They made a big deal about announcing that very fact. Microsoft are members of the Tracking Protection working group and are fully informed of these facts. They are fully capable of requesting a change to the standard, but have chosen not to do so. The decision to set DNT by default in IE10 has nothing to do with the user's privacy. Microsoft knows full well that the false signal will be ignored, and thus prevent their own users from having an effective option for DNT even if their users want one. You can figure out why they want that. If you have a problem with it, choose a better browser.

    1. Re:IE10 default-on DNT hurts users privacy by Anonymous Coward · · Score: 0

      Why the *hell* should I have to *affirmatively ask* someone to not track me? If someone were to do to me in real life what the advertisers do to me on the web, I'd be able to get a restraining order due to their harassment and stalking.

    2. Re:IE10 default-on DNT hurts users privacy by tqk · · Score: 1

      Microsoft knows full well that the false signal will be ignored, and thus prevent their own users from having an effective option for DNT even if their users want one.

      Obviously the simple answer to that is to pop up a window asking the user if they wish to confirm this is their preference (explaining diminished user experience, yada yada, if they choose yes). Yes?

      I, as a mere user, don't much fscking care if Microsoft is trying to screw over their competitors with this. Have you ever seen Microsoft play fair with its competitors? How naive can you be?!? If you sleep with dogs, you may end up with fleas. You fell for it. Suck it up.

      Oh, and thanks to all of you for not giving a damn about what any of us mere users wanted. :-|

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
  61. Microsoft cares about privacy: in a negative sense by DragonWriter · · Score: 1

    Exactly how would this be a detriment to the users?

    The fairly broad consensus, which includes lots of advertisers, on supporting and respecting DNT was around it being used the way the DNT standard says it would be -- for the user agent to communicate to a server that the user has made an affirmative, non-default choice to opt-out of tracking. IE10 DNT by default makes it quite likely that DNT adoption on the server side -- something that Microsoft hasn't done on their own sites and has announced no plans to ever do -- won't be as good as it would have been without that decision, and even moreso makes it likely that even those sites that support the DNT flag in general will ignore it when it comes from IE10 since IE10 is overtly not using it to communicate the information that it is intended to communicate and which forms the basis for respecting it.

    Everyone out there that objects to 'not being tracked' for advertisement purposes please raise their hands....

    And see all those people raising their hands? Those are the people that IE10's DNT deception doesn't hurt. DNT-by-default doesn't mean that advertisers won't track you. It means that advertisers that wouldn't have tracked you if IE10 didn't do that and you chose to use DNT will track you.

  62. Shouldn't Apache be blasted for ignoring DNT too? by fgouget · · Score: 3, Informative

    So this also says that Apache will ignore the Do-Not-Track flag if the browser is Internet Explorer 10. I understand the argument that setting DNT:on without the explicit user consent is questionable, though that's really what 90% of the users want anyway. But how is ignoring the DNT flag of all IE 10 users without knowing whether it was set manually or not any better?

    Something feels very wrong when an open-source project sides not with the general population but with big corporations out to invade their privacy in any way they can.

  63. Re:Survey says... by Lord+Bitman · · Score: 1

    Have you actually tried doing any research, or are you just assuming that consumers don't want to be tracked?

    Ask 50 people, "Would you prefer to see ads which advertisers had determined were more-likely to be of interest to you, instead of a random selection of ads?", and report back.

    --
    -- 'The' Lord and Master Bitman On High, Master Of All
  64. If tracking is bad, the IE10 choice is bad by DragonWriter · · Score: 2

    For once I agree with Microsoft that WE DO NOT BENEFIT FROM TRACKING.

    If you think we don't benefit from tracking, then you probably want a browser that people who have agreed to respect that decision on the part of the users will listen to when it says that the user has affirmatively chosen to opt-out of tracking (which is what the DNT flag is defined to mean in the standard, a standard for which Microsoft is on the workgroup and has not requested that the meaning be changed). Since Microsoft has announced that IE10 will lie about whether the user has made that decision (sending a "1" which means an affirmative choice has been made to opt-out, rather than a null which is correct for no choice), even many of the people that will take action based on the DNT flag in the general case will ignore it when it comes from IE10.

    What Microsoft has done is not consistent with the idea that they are trying to serve the interests of consumers and think that tracking is harmful.

    (It would be consistent with the idea that they think that tracking -- or at least tracking without user choice -- is harmful and are deliberately trying to harm consumers.)

    1. Re:If tracking is bad, the IE10 choice is bad by tqk · · Score: 1

      ... which is what the DNT flag is defined to mean in the standard, a standard for which Microsoft is on the workgroup and has not requested that the meaning be changed ...

      Then you came up with an advertiser friendly mishmash of a standard that is bound to be ignored by the people who came up with it, advertisers, ignoring what the original meaning of DNT was, that some people thought there was too much tracking going on and they should be able to disable that.

      I don't know why Microsoft came around to the light side on this, but they are correct to do so.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    2. Re:If tracking is bad, the IE10 choice is bad by Anonymous Coward · · Score: 0

      Since Microsoft has announced that IE10 will lie about whether the user has made that decision

      Nope, it asks you on first run. If you choose express settings it will be on, but that is shown on the UI. DNT is a sham that the advertisers were ok going along with as long as the majority of people didn't find out about it and use it. A lot of the people who are complaining about this are the selfish people who hoped that they would be able to use it at the expense of everybody else.

    3. Re:If tracking is bad, the IE10 choice is bad by 1u3hr · · Score: 1

      Since Microsoft has announced that IE10 will lie about whether the user has made that decision

      As opposed to the advertiser-approved default of lying that the user has agreed to be tracked?

      There are a million fucking settings in IE. All of them important to someone. They all have defaults, so you can just click "Whatever" and get to work. If you had to actively choose one option or another before proceeding, it would take hours to install.

      What Microsoft has done is not consistent with the idea that they are trying to serve the interests of consumers

      It's perfectly consistent. It puts the user's interests above the advertisers'.

    4. Re:If tracking is bad, the IE10 choice is bad by Anonymous Coward · · Score: 0

      incorrect. Microsoft has decided to set the IE10 DNT option during the OS install process -- that is, it's now a system-wide setting that happens to be reflected in the browser. advertisers have decided to use FUD to basically launch and end-run on the entire idea of DNT: since they're going to just ignore it if it's IE10, they'll probably just ignore all DNT flags and say something to the effect of it being technically expensive to differentiate between user agents.

      from my perspective, for once Microsoft is entirely in the right. nobody has suffered more in this squabble than apache -- I'll be god-damned if I ever administer another apache host, or recommend or support its installation in any environment. sadly enough IIS has been rapidly approaching parity, and lighttpd has been superior for most content for a long time.

    5. Re:If tracking is bad, the IE10 choice is bad by DragonWriter · · Score: 1

      As opposed to the advertiser-approved default of lying that the user has agreed to be tracked?

      No, the standard differentiates the cases of "explicit preference for tracking" (DNT:0), "explicit preference against tracking" (DNT:1), and "no expressed preference" (DNT header not present).

      It puts the user's interests above the advertisers'.

      No, it doesn't. The user's interest is in having their expressed interest respected; IE10 -- by misrepresenting the absence of an active choice using the agreed-upon signal of an active opt-out -- assures that when IE10 is used, those receiving the signal -- knowing that that signal from IE10 means cannot be relied on to indicate an active choice to opt-out -- will treat it as no active choice. If you want something that sources that provide support for active opt-outs are going to respect, you need to use something that isn't known to lie when it says you have actively opted out, so that people can trust that when it says you have opted out, that's what you did.

    6. Re:If tracking is bad, the IE10 choice is bad by 1u3hr · · Score: 1

      "no expressed preference"

      A bullshit "preference" which advertisers will interpret that as "no objection".

      All the default does is make the advertisers admit they are ignoring the preference, since we know they will track regardless.

      No, it doesn't. The user's interest is in having their expressed interest respected.

      And if they express no preference, it should default to "DON'T SPY ON ME YOU BLOODSUCKING IMMORAL SCUMBAGS" (aka DNT:1), not "INVADE MY PRIVACY AND PUT MY EVERY THOUGHT AND ACTION IN A DATABASE AND SELL IT TO ANY FUCKING SPAMMING CUNT TO USE AGAINST ME" (aka DNT:0).

      Anyway, if it isn't clear yet, I'm not convinced by your argument. And find it frankly incredible that anyone not collecting a paycheck from an advertising company could sincerely believe that any human being with an ounce of self respect actually wants to be tracked.

  65. Consumers? by Anonymous Coward · · Score: 0

    I, for one, use the internet as a source of information and the occasional socializing, not as a giant shopping mall. I place no importance on what's good or bad for "consumers", only on what is right for people.

  66. OK, look at copyrights. by Anonymous Coward · · Score: 0

    It doesn't matter if I think that it's OK to use someone else's copyrighted work to help sell my site. I have to get EXPLICIT agreement to do so.

    Copyright is a default opt-out.

    Why is a default opt-out of my privacy bad?

    Saying "Oh, people will ignore copyrights if you make the law unfair" hasn't stopped them making the law unfair.

  67. "making the wrong choice for consumers" by Dunge · · Score: 0

    No, advertisers does. Don't push consumer, they'll buy what's needed.

  68. Re:Conspiracy aside, it's good for users regardles by Anonymous Coward · · Score: 0

    Absolutely. If DNT fails because of this, then it shows that it was totally useless in the first place.

  69. do not track is crap anyway by Anonymous Coward · · Score: 0

    adblock, noscript, ghostery, hosts file

    stylish and greasemonkey to take back the space that was wasted on ads

    rip to remove other useless layout elements
    -------------

    slightly offtopic I can't wait for true filtered reality gogs to give me adblock in meatspace

    imagine walking down the street and not seeing any store signs or displays except those you chose to see, no guys twirling signs, no panhandlers, no billboards

    the world would finally be peaceful because nobody would be intruding on you to suck money out of your wallet

  70. Then hell with them (via this) by Anonymous Coward · · Score: 0

    "By making it a default, that honour system breaks down almost immediately. I honestly can't see very many businesses even bothering to install such a function, much less enable it." - by jimicus (737525) on Thursday October 04, @08:46AM (#41547797) Homepage

    THAT'S THE PROBLEM!

    ---

    Advertisters never intended to honor it:

    http://yro.slashdot.org/story/12/09/23/1334258/advertisers-never-intended-to-honor-dnt

    ---

    AND, neither do others:

    http://yro.slashdot.org/story/12/09/30/1435231/think-tanks-website-rejects-browser-do-not-track-requests

    ---

    The webserver program folks even "jumped on the bandwagon" in Apache:

    http://apache.slashdot.org/story/12/09/08/0053235/apache-patch-to-override-ie-10s-do-not-track-setting

    ---

    * So, I just beat them @ their own game, this way:

    IF you don't want to be tracked, & to get your speed/bandwidth back you paid for (as well as electricity, CPU cycles, RAM, & other forms of I/O as well), better "layered-security"/"defense-in-depth", reliability (vs. DNS poisoning redirection OR being "downed"), & even anonymity (to an extent vs. DNS request logs) + being able to "blow by" what you may feel are unjust blocks (in DNSBL's) & more...

    ---

    APK Hosts File Engine 5.0++ 32-bit & 64-bit:

    http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74

    ---

    Custom hosts files gain me the following benefits (A short summary of where custom hosts files can be extremely useful):

    ---

    1.) Blocking out malware/malscripted sites

    2.) Blocking out Known sites-servers/hosts-domains that are known to serve up malware

    3.) Blocking out Bogus DNS servers malware makers use

    4.) Blocking out Botnet C&C servers

    5.) Blocking out Bogus adbanners that are full of malicious script content

    6.) Getting you back speed/bandwidth you paid for by blocking out adbanners + hardcoding in your favorite sites (faster than remote DNS server resolution)

    7.) Added reliability (vs. downed or misdirect/poisoned DNS servers).

    8.) Added "anonymity" (to an extent, vs. DNS request logs)

    9.) The ability to bypass DNSBL's (DNS block lists you may not agree with).

    10.) Blocking out TRACKERS

    11.) More screen "real estate" (since no more adbanners appear onscreen eating up CPU, Memory, & other forms of I/O too - bonus!)

    12.) Truly UNIVERSAL PROTECTION (since any OS, even on smartphones, usually has a BSD drived IP stack).

    13.) Faster & MORE EFFICIENT operation vs. browser plugins (which "layer on" ontop of Ring 3/RPL 3/usermode browsers - whereas the hosts file operates @ the Ring 0/RPL 0/Kernelmode of operation (far faster) as a filter for the IP stack itself...)

    14.) Custom hosts files work on ANY & ALL webbound apps (browser plugins do not).

    15.) Custom hosts files offer a better, faster, more efficient way, & safer way to surf the web & are COMPLETELY controlled by the end-user of them.

    ---

    * There you go... & above all else IF you choose to try it for the enumerated list of benefits I extolled above?

    Enjoy the program! However, more importantly, the results in better speed/bandwidth, privacy, reliability, "layered-security"/"defense-in-depth", & even anonymity to an extent (vs. DNS request lo

    1. Re:Then hell with them (via this) by Anonymous Coward · · Score: 0

      So you have dug thru
      http://adblockplus.org/en/source

      and found what they are doing? Is it really doing that or are you blowing smoke? If so you could make a fortune just taking their open source code and removing those bits... Also this ... http://adblockplus.org/en/acceptable-ads they have a step by step how to turn it off. They use the built in filters lists to achieve their goal.

      I have used host files and pac files in the past. Host files is *the* slowest way (up to 1/4th a second per lookup past 200k in the file). It is also broken in win7 and above as in some cases it can be ignored all together.

      BTW since I switched away from trying to play wack a mole with hosts files to adblock and no script. My viri count has been 0. It just 'works' instead of a maintenance piece. Your way fails in one significant way (why I started using web browser based blocking). It fails to take into account sites that use their main site as the advert site and the one to stream up the data. So your way I can not look at most of google at all. Also it fails when content gets hid behind a advert wall. Disabling it is a pain and involves changing out files.

      Using this as a 'I do not want people to know what I do on the internet' is very ineffective anyway. The only 100% sure proof way to assure that is to not use it.

      The most effect way to cut things off like this is at the browser level. It is the 99.9% entry vector these days.

  71. This is Microsoft by rabun_bike · · Score: 1

    And Microsoft is a very strategy oriented company. They have bent over backwards in the past to make their products business friendly. So, why would they be willing to take heat from a sector of the business community on this Do Not Track option with regards to IE 10? Is it because they are fighting the good fight for the consumers as some are led to believe or could it be that Microsoft sees this as a method to limit additional add revenues to some of its largest competitors? I have to believe that Google and Facebook are both researching and attempting to extend their own advert revenues by pushing further into specific targeted adverts for consumers. If Microsoft had a method in their possession to make that effort more difficult for their competitors, do you think they would use it? I can't say for sure this is the motivation but most companies generally will not take an arbitrary stance on an issue unless they feel it is somehow worth the blow back and controversy it generates.

  72. OK, so it goes. by Anonymous Coward · · Score: 0

    Nothing lasts forever.

    And without a geek site to advertise geek-friendly products on, where will the advertisers go?

    Oh, nowhere, because the advertisers don't want an internet that has DNT on it, so nowhere to go to.

    I guess they'd have to just accept redundancy, then, not having anywhere to advertise, right?

  73. My alternative by Anonymous Coward · · Score: 0

    If you (advertisers) don't want to listen to what I want as far as DNT, I just won't enable your ads at all (ad-block etc.)

  74. Let's hear it for Roy T. Fielding! by Joe+U · · Score: 1

    Thanks Roy, you made things much easier!

    Now I know that I need to use full ad blocking on any site running Apache.

    Sorry about the complete revenue loss instead of just a minor hit for not tracking, but I guess it's important for you to maintain your integrity, you know, by ignoring my wishes.

  75. ass-backwards by Anonymous Coward · · Score: 0

    This is exactly backwards. By law, advertisers should have to ask us if they can track us. Should not matter what browser we are using, they should have to ask first.

    I am talking about cross site tracking. I have no problem with a given site tracking my activity across their site, but they can do that completely on the server side.

    Jorgie

  76. Standards by Rambo+Tribble · · Score: 1

    It makes sense to codify a standard for expressing the choice; it makes less sense to impose a default setting for the choice. However, if Microsoft is a signatory to a standard demanding such a default, they would seem beholden to adhere to it. If they are not a signatory, or perhaps if they became a signatory with a stated objection to the default, they would seem within their rights to assign their own default based on their interpretation of customer benefit.

  77. Re:Survey says... by MitchDev · · Score: 2

    Or more realistic,, rather than your spin-doctor question: Do you want websites tracking you so that they know what other sites you visit so they can server you ads they think are relevant based on their spying on you?

  78. Re:Shouldn't Apache be blasted for ignoring DNT to by recoiledsnake · · Score: 2

    Even if ignoring DNT for all IE10 users is done, it should be done at the application level by individual site owners, not at the web server or TCP/IP level. Apache is doing a power grab here.

    --
    This space for rent.
  79. Re: by Anonymous Coward · · Score: 0

    Large companies, like Google, have to implement Do Not Track. Spammers and shysters can do what they want.

    What we're seeing here is a small turf war between Microsoft and Google. First, Google discontinues support for IE8 which effectively discontinues support for XP because IE8 is the highest version which runs on XP. Then Microsoft implements Do Not Track by default on IE10 which effectively reduces Google's advertising revenue.

    You can expect this to escalate to URL redirection and then government intervention. That may seem unlikely but thats exactly the situation which occurred in China.

  80. MS' next move... by recoiledsnake · · Score: 1

    Microsoft should get back at Apache by enabling the DNT flag for all browsers for sites hosted on IIS!

    It's ridiculous that Apache is blocking DNT flags. Web servers should be just that, web servers, not vehicles for egomaniacs.

    --
    This space for rent.
  81. Re:Survey says... by cayenne8 · · Score: 1

    Ask 50 people, "Would you prefer to see ads which advertisers had determined were more-likely to be of interest to you, instead of a random selection of ads?", and report back.

    I'd be willing to guess that the majority of that 50 would respond with "I'd prefer to see no ads at all".....

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  82. do not track != do not advertise by TheGratefulNet · · Score: 1

    I wonder if people keep forgetting this?

    advertising is shoving your ideas in front of peoples' faces and hoping they agree with you.

    tracking is much, much worse. and usually, people have no idea they are being SPIED on. yes, tracking == spying. lets call a spade a spade, shall we?

    I can understand that advertisers want to shove ads in our faces.

    I cannot understand why they think they have a RIGHT to follow us everywhere.

    corporate stalking is more apt as a definition. maybe we should start calling it that, as a way of reminding people how evil this concept is.

    'targeted ads' is also bullshit. anyone who thinks this concept is acceptable should have their heads examined.

    --

    --
    "It is now safe to switch off your computer."
  83. 3 words by nimbius · · Score: 1

    embrace, extend, extinguish
    the comments about bing are correct in that microsoft expects people to pay for advertisements through its acquired Yahoo search product. do not track is in direct opposition to this and if codified as a real standard would pose a real threat. so what do we do? we embrace it as a good idea for customers and extend it such that its on all the time, by default, thus rendering the original consumer "choice" in the matter a moot point. The state of tracking your browser habits is now rendered entirely irrelevant, advertisers have even more incentive to ignore the option, and the idea of tracking dies a silent death through manufactured, intentional backlash. Apache ignoring the DnT flag, or any other project for that matter, was a possibility microsoft probably foresaw. it still works out in their favour by fracturing the standard. Apache is fighting for a standard that died the minute microsoft decided they wanted to be part of it, but thats okay.

    the only fix is to accept cookies from sites you trust, and reject all others. youll find there are really only a handful of sites (in my case 7) that need to generate and store a cookie. make it auto-expire at the end of the session. Install Noscript and forget the do not track mess entirely, because you enforce the content on your own terms.

    --
    Good people go to bed earlier.
  84. Nowai, Do Not Track ! by TemplePilot · · Score: 1

    Corporatist are not entitled to stalk people...get over it advertisers. Choke on your greed and DIAF.

    --
    This strange comment at the bottom of the message is illogical.
  85. first login window by Anonymous Coward · · Score: 0

    I wonder what advertisers would say if instead of making it default MS showed a window the first time IE was launched that literally said "Do you want advertisers to tract your activities online" there would be a Yes No Radio button and just to be fair neither button would be selected by default. How could they say that was a bad thing.

  86. Breaking the Standard by TheNinjaroach · · Score: 1

    It's as simple as this: Microsoft is intentionally breaking the standard, which will lead to it being ignored by everyone. I'm not sure why so many people believe MS is doing the right thing here.

    --
    I went to eat some animal crackers and the box said, "Do not eat if seal is broken." I opened the box and sure enough..
    1. Re:Breaking the Standard by geekoid · · Score: 1

      Becasue people don't want to be tracked and MS is making that the default. The fact that advertising companies are evil poor excuse for limp wristed cum stains who want to dictate how you use the web and might loose some quatloos doesn't matter.

      They are whining becasue in the EU it's illegal to ignore the setting, and they will loose the ability to track where you have been, where you go on the web.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:Breaking the Standard by elabs · · Score: 1

      Tracking should be made ILLEGAL. That's why.

  87. EU Data Protection Directive by Martin+S. · · Score: 2

    Ignoring the DNT is a clear violation of the Consent clause of the European Union Data Protection Directive.

    I'm pretty shocked that Apache should go along with this decision by folding in face of commercial interests.

  88. And if they send me a song by Anonymous Coward · · Score: 0

    I get to keep it, right?

  89. Re:Shouldn't Apache be blasted for ignoring DNT to by rb12345 · · Score: 1

    If I had any mod points, I'd have modded you Insightful for that. I was wondering myself why Apache itself should care about the header at all, since DNT should not affect the server's access or error logging. Unless the Apache developers intend to track every visitor by default, of course, in which case I can see nginx and the like becoming popular on scaling grounds...

  90. The other side by Anonymous Coward · · Score: 0

    I think it's important to point out here that blocking the ability of ad tech infrastructure to track your surfing web behavior inhibits relevance. It will not stop advertisers from actually showing you advertisements. Of course, sans data to intelligently target creatives to you some marketers could choose to not serve an ad to you at all. Those that would choose to ignore you though would be higher-end brand advertisers, leaving you at the mercy of the scale performance types who buy up remnant inventory and focus their efforts on generating clicks and conversions at any cost (read: low quality punch-the-monkey, belly fat, teeth whitening, etc)

    Yes, I work in ad tech. Yes, I'm biased and you any choose to stop reading here. I am not a troll though.

    Additionally, and some what tangentially, I would urge you all to consider a world where publishers could not create advertising-based business models. My thesis is that in that universe we would have a much smaller, more centrally controlled, homogenous, less diverse, and more uniform web. My guess is that many people on Slashdot are attracted to that seductive idea that a world devoid of commercialization and all negatives it brings is a beautiful world. The web has become commercialized, for better or for worse, and I certainly empathize with those who rail against that reality. It's a luxury though to only have to consider the world from your own box without having to acknowledge that businesses must market to survive and thrive, businesses must thrive in order for all of us to individually flourish. Our collective well-being is intricately connected to commerce.

  91. oops, forgot 1 point by slashmydots · · Score: 1

    Someone should tell everyone in that list that web advertising doesn't work. That does sort of invalidate the entire thing.

  92. they say: by geekoid · · Score: 1

    "Microsoft sees the default setting in part as a competitive advantage in its appeal to get users to try Internet Explorer "

    And for me, it will work.

    and Apaches override default settings? WTF Apache?

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  93. Excellent "analogous thinking" by Anonymous Coward · · Score: 0

    "Microsoft's ad revenue pales in comparison to its competitor's ad revenue. This is more like Europeans carrying small pox coming to the Americas in the 1500's: It causes them to suffer some uncomfortable days, but it decimates the opposition. While the decision can certainly be seen in a good light for consumers, I think this action is directly related to how Google gets most of their revenue: precise targeted advertising." - by PPalmgren (1009823) on Thursday October 04, @09:41AM (#41548341)

    I'd say you're "spot on" on your 'postulations'...

    * Gotta admit - I like the way you think!

    (Microsoft's cutting their opposition's MAIN INCOME STREAM, or one of them, right out from under them... which WOULD put a HELL OF A "DENT" into their ability to compete with Microsoft, in the end!)

    Smartest move on MS' part here? What EVERY MARKETER/SALESMAN KNOWS:

    "Give people what they want"

    Do that? You'll do well & sell product!

    Since folks certainly do NOT want:

    ---

    1.) To be tracked
    2.) To lose their privacy such as it is online
    3.) To have their CPU cycles, RAM, & other forms of I/O + electricity being overused on advertisements
    4.) To be INFECTED by banner ads (I keep many evidences of that here from over the past 5 yrs. now - if anyone wishes to see them? Ask!)).
    5.) To lose speed/bandwidth they pay for (since many ads are the "bulk" of what you download on a webpage)
    6.) To lose screen "realestate" that adbanners take up!

    & more...

    ---

    * I know I don't want those things happening here... don't know about the rest of you, but, I wager I speak for "the common man" on this front!

    APK

    P.S.=> I state that which I did above in YOUR FAVOR, since I honestly DO suspect you're "cutting right to the heart of the matter" here with your statement I quoted above...

    ... apk

  94. Re:Survey says... by Lemmeoutada+Collecti · · Score: 1

    Or phrase the question differently -

    Would you like unmonitored strangers sitting in an office in {foreign_country} to know that you enjoy {product} so that they can aggregate you with other users of {product} and attempt to sell you related products?

    How about this novel idea: ALL advertising should be opt-in by default.

    I know, without advertising the advertising industry would die. Meh.

    --

    You can have it fast, accurate, or pretty. Pick any 2.
  95. Re:Shouldn't Apache be blasted for ignoring DNT to by Fastolfe · · Score: 1

    though that's really what 90% of the users want anyway.

    Citation needed?

    If you tell users, "click this checkbox to prevent people from tracking your behavior online!", yes, most users would click that checkbox. Unfortunately that promise would be a lie, because this standard doesn't prevent anything of the sort. It may affect the behavior of some advertisers (not everyone that "tracks" behavior online), at the expense of ad relevancy. (Yes, some people do click on advertisements because they actually find the ads useful.)

    Make it an informed choice, and the number of users that enable it will be less than 90%, and advertisers would have an unambiguous signal about the user's intent and no reason to not honor it.

  96. Completely wrong. by Anonymous Coward · · Score: 0

    "A MSIE10 user will have no way of expressing that they prefer to not be tracked"

    Yes they do.

    Leave the DNT on.

  97. Re:Shouldn't Apache be blasted for ignoring DNT to by Rockoon · · Score: 1

    Who do you think pays the salaries over at the Apache Foundation?

    --
    "His name was James Damore."
  98. Re:Put Yourself in the Shoes of a Greedy Rich Bast by Anonymous Coward · · Score: 0

    Why are you modded insightful, as opposed to funny? Your first paragraph there is OBVIOUSLY going for 'funny' and dripping with sarcasm. I mean seriously... those who modded it insightful... do we need to spell it out for you? THERE WILL BE NO TRICKLE DOWN! The higher ups will obviously become absolutely, fantastically rich, and us poor slobs living paycheque to paycheque will continue to just barely scrape by. It's blatantly obvious that the end result of OP's paragraph is a purely caste system with the 1% and 99%.

    God, why are people on Slashdot stupider than usual lately.

  99. This whole thread is like by geekoid · · Score: 2

    it's backwards day on /.

    Seriously, people blaming MS because they actual implement something users want. Going on as if the advertising companies and people who want to track you are some kink of hero against the oppression of people not wanting to be tracked.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  100. A first by Tom · · Score: 1

    And this on the first thing in pretty much forever where I honestly think MS is doing the right thing.

    Of course, it is mostly because they realize that advertisement is the #1 sector where they can hurt Google, but still, motivation aside, it is absolutely the right thing to do. Everywhere else when it comes to unsolicited advertisement - aka spam - we demand opt-in. Now that opt-in has become possible for the web, quite frankly, if you don't embrace it you are a fool, an idiot, a sell-out or all three.

    --
    Assorted stuff I do sometimes: Lemuria.org
  101. are they serious? by ILongForDarkness · · Score: 1

    How can one seriously suggest that a privacy/security option should be set to "open" by default? This is against everything we've learntt since the first computers were networked together. Just because it hurts your business model doesn't mean it is a bad idea. Just like spam filters are a good idea even if I make my money off it.

  102. Fork by ThatsNotPudding · · Score: 4, Interesting

    If Fielding persists, Apache is in serious trouble in Europe for sure, it would basically become an impossible to use piece of junk. I find it sad that Fielding's ego is of such a size that he can not admit he was wrong, but would rather drag Apache's name through the mud than admit as much.

    I sense a fork coming, and rightly so.

  103. Duh! Win8 = desktop signed in user tracking! by Anonymous Coward · · Score: 0

    I can't believe that this isn't getting more media attention. Windows 8 is all but designed to get people to sign on to Bing (or whatever MS is using these days) to do anything. The don't-call-it-Metro apps (weather, sports) only work if you're signed in. It's difficult to even get a local username set up, unless you really watch the install. I betcha that preinstalled Windows 8 on computers, when they come out in October, will walk you through setting up a Bing signon. Win8 is a giant attempt to monetize the non-corporation user base of Windows. They want you to sign in so they can track you! They don't want OTHERS to track you, so the turn DNT on by default.

    Why isn't the media all over MS's attempt to monetize Windows users? Win8 is just a giant scheme to track clicks and get people to store their personal information in "the cloud" rather than locally.

  104. Re:Shouldn't Apache be blasted for ignoring DNT to by fgouget · · Score: 1

    though that's really what 90% of the users want anyway.

    Citation needed?

    I'll bite. So according to a study, 73% users said they were against tracking by the search engines, and 68% were against targeted advertising.

    So it's not as high as 90%. But still, what's best? Respecting DNT for IE 10 users and thus doing what 70%(*) of users want or ignoring it and only satisfying the wishes of 28%(**) of the users?

    If you tell users, "click this checkbox to prevent people from tracking your behavior online!", yes, most users would click that checkbox. Unfortunately that promise would be a lie

    Nobody said anything about wording it that way and that not how it's worded in IE's dialogs. So I'm not sure where you're getting at with you 'lying' insinuations.

    Make it an informed choice, and the number of users that enable it will be less than 90%, and advertisers would have an unambiguous signal about the user's intent and no reason to not honor it.

    Bullshit! I'm on a national Do-Not-Call phone registry. You cannot get on the list without explicitly asking for it. Does it mean I never get telemarketing calls? No. Does it mean telemarketers remove me from their list when I tell them not to call me again? No. Instead they hang up in my face and call again a few days later!

    IE 10 is just the advertisers' latest excuse to continue doing whatever they want.

    (*) I'm starting with the 'targeted ads' numbers which are more favorable to your point of view. The survey shows 28% of the users want them and 68% oppose it. Furthermore a separate study shows that, when they have to manually hunt and set DNT, 5 to 6% of the overall population turns it on. Given that we know 68% favor DNT that means 7 to 9% of the users will go through the hassle. So if DNT is on by default on IE 10 we can expect 7 to 9% of the I-want-targeted-ads crowd to turn it back off which translates to 2 to 2.5%. So if DNT is honored for IE 10 these 2 to 2.5% users will get what they want as well as the 68% who are fine with the default setting, yielding a total of 70 to 70.5% users getting what they want.

    (**) Or, conversely, going against the wishes of 68% of the users (the remaining 4% don't know what they want).

  105. Do Not Track doesn't even work on any browser. by Cito · · Score: 1

    I tested it on my website I run statcounter widget to gather stats tracking where users came from to get to my site, what page they are on the longest, exit links, repeat visitors, etc.

    I used my laptop IE9, Firefox, Chrome, Safari all ones I could set do not track on at least by default or with a plugin.

    Then went to my website via google, via a friends page, direct to my website, and clicked an exit link.

    on all browsers, went to statcounter stats on my main desktop and even though all browsers were set do not track, they were all tracked which link they each clicked to get to my site, which exit links clicked, how long thtey stayed, and full browser/resolution/screen size info.

    do not track is a joke

  106. Re:Shouldn't Apache be blasted for ignoring DNT to by rb12345 · · Score: 1

    Hmm ... looks like it got partially reverted. The configuration change is present but commented out: https://github.com/apache/httpd/commit/3dd6fb6882ae2b453c90d51e777e88bc420a0cb1.

  107. It doesn't prevent them from advertising... by elabs · · Score: 1

    ...just from tracking us. It should be illegal to track someone without their permission.

  108. Re:Shouldn't Apache be blasted for ignoring DNT to by strikethree · · Score: 1

    I strongly agree. Something smells VERY fishy here.

    --
    "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
  109. Re:Shouldn't Apache be blasted for ignoring DNT to by elabs · · Score: 1

    To True! I currently run sever servers, about a third on Apache, a third on Tomcat and a third on IIS. I am moving all my pure Apache servers over to IIS immediately in response to Apache's anouncement of not supporting the flag from IE users. I will probably move my Tomcat servers over as well at some point.

  110. Who does Apache think they are!? by EmagGeek · · Score: 1

    Who are they to tell me I must ignore do-not-track if it's coming from a particular browser? What if I *want* to honor do-not-track from IE10?

  111. Finally, Microsoft Does Something RIght by Anonymous Coward · · Score: 0

    This is a fact: The Internet would be better, not worse, if advertising vanished completely and every site that cannot exist without advertising went away.

  112. Re:Shouldn't Apache be blasted for ignoring DNT to by Righ · · Score: 1

    It should be possible to knock up a Greasemonkey script to detect Apache and add it to a block list.

  113. Confused... by Anonymous Coward · · Score: 0

    There is no difference between selecting opt out and selecting opt in. It's still the users choice. Those claiming that DNT on by default is taking away user choice seem to be ignoring the fact that the user has the choice to turn it off. Always the users choice. In fact it could be claimed that DNT off by default is taking away user choice in EXACTLY the same way.
    Default off=default on - the user chooses either way.

  114. Ring 0/kernelmode vs. Ring 3/UserMode by Anonymous Coward · · Score: 0

    "I have used host files and pac files in the past. Host files is *the* slowest way (up to 1/4th a second per lookup past 200k in the file). It is also broken in win7 and above as in some cases it can be ignored all together." - by Anonymous Coward on Thursday October 04, @04:20PM (#41552741)

    Really? First of all - You're talking about a Ring 3/RPL 3/Usermode app LAYERED ONTOP OF A BROWSER (more complexity)...

    Hosts files, by way of comparison?

    Hosts files "RUN" IN A FAR FASTER & MORE EFFICIENT LAYER OF OPERATION: Ring 0/RPL 0/kernelmode (acting as a filter for the IP stack).

    (So, you stating that hosts are SLOWER, especially once cached into RAM? LOL!)

    ---

    Secondly:

    I'll let others from /. show otherwise by THEIR experience using hosts files (for speed alone, & it does a HELL OF A LOT MORE THAN JUST THAT, & more + BETTER THAN ADBLOCK - which I'll also "get into" in my 'p.s.' below) which RADICALLY DIFFERS from yours:

    ---

    8 SLASHDOT USERS EXPERIENCING SUCCESS USING HOSTS FILES QUOTED VERBATIM, ON SPEED (along with a security expert noting the same from SYMANTEC):

    ---

    "I want my surfing speed back so I block EVERY fucking ad. i.e. http://someonewhocares.org/hosts/ and http://winhelp2002.mvps.org/hosts.htm FTW" - by UnknownSoldier (67820) on Tuesday December 13, @12:04PM (#38356782)

    "this is not a troll, which hosts file source you recommend nowadays? it's a really handy method for speeding up web and it works." - by gl4ss (559668) on Thursday March 22, @08:07PM (#39446525)

    "I use a custom /etc/hosts to block ads... my file gets parsed basically instantly ... So basically, for any modern computer, it has zero visible impact. And even if it took, say, a second to parse, that would be more than offset by the MANY seconds saved by not downloading and rendering ads. I have noticed NO ill effects from running a custom /etc/hosts file for the last several years. And as a matter of fact I DO run http servers on my computers and I've never had an /etc/hosts-related problem... it FUCKING WORKS and makes my life better overall." - by sootman (158191) on Monday July 13 2009, @11:47AM (#28677363)

    "I actually went and downloaded a 16k line hosts file and started using that after seeing that post, you know just for trying it out. some sites load up faster." - by gl4ss (559668) on Thursday November 17, @11:20AM (#38086752)

    "I'm currently only using my hosts file to block pheedo ads from showing up in my RSS feeds and causing them to take forever to load. Regardless of its original intent, it's still a valid tool, when used judiciously." - by Bill Dog (726542) on Monday April 25, @02:16AM (#35927050)

    "Web browsing is really very fast, provided you turn off advertising. I set them up with a combo of Ad Block Plus on Firefox, and a customised hosts file. They can't believe the difference." - by VShael (62735) on Monday June 29 2009, @11:35AM (#28514655)

    "I have several notorious slow adservers in my /etc/hosts" - by jandrese (485) on Friday August 17 2007, @01:00PM (#20263547)

    ---

    Then, there is also the words of respected security expert, Mr. Oliver Day, from SECURITYFOCUS.COM to "top that all off" as well:

    A RETURN TO THE KILLFILE:

    http://www.securityfocus.com/columnists/491

    Some "PERTINENT QUOTES/EXCERPTS" to back up my points with (for starters):

    ---

    "The host file on my day-to-day laptop

  115. Question: How're hosts "broken" on Win7? by Anonymous Coward · · Score: 0

    "It is also broken in win7 and above as in some cases it can be ignored all together." - by Anonymous Coward on Thursday October 04, @04:20PM (#41552741)

    I use Win7, & my custom hosts file WORKS FINE!

    * So, how do you figure it's "broken"?

    APK

    P.S.=> Now, IF ANYTHING IS "BROKEN", it's AdBlock (since by default now, it allows ads) and, since JUST LIKE GHOSTERY (Which tracks you by default), it is a DECEIT...

    All, since it's OWNED by advertisers!...

    ... apk

  116. Took a peek @ AdBlock sourcecode by Anonymous Coward · · Score: 0

    AdBlock appears to be written in perl, python, & javascript - SLOW!

    (SLOW interpreted code... & javascript's a CPU killer, that much I know from monitoring apps like Outlook.com (largely javascript) via CoreTemp, & CPU temps skyrocket using it, plus so does the CPU load)...

    QUESTION:

    How could THAT be FASTER than custom hosts?

    (Which are only a filter for one of the FASTEST & MOST EFFICIENT PROGRAMS IN EXISTENCE - the IP Stack! which was written in C, one of the FASTEST LANGUAGES EVER CREATED!)

    ?

    APK

    P.S.=> Plus, like I said earlier? Hosts operate as the IP stack does - in the FASTEST POSSIBLE MODE in Ring 0/RPL 0/KernelMode (vs. AdBlock not only running in Ring 3/RPL 3/UserMode, but also "layered ontop of" a usermode program, slower already, in webbrowsers)...

    ... apk

  117. Evolve? How capitalism worked in the 19th century by swb · · Score: 1

    In the 19th century when you worked for the steel mill, the mine or maybe the rail car manufacturer, you probably lived in the company town. In housing owned by the company. And you shopped at stores owned by the company. Since you did all your business with the company, you got paid in company scrip. And chances are you didn't make quite enough to make ends meet, so you went into debt, which they deducted from your paycheck.

    It's a little hard to argue what Fascist economics looks like; the only two working examples of a Fascist government were Mussolini's Italy and Hitler's Germany. Both parties started out at least nominally socialist ("Nazi" is a rough shortening of the full German name of the party, the National Socialist German Worker's Party"), but it's not really clear whether this was *just* a pose to undermine other left-wing parties prior to Nazi ascendance or whether it actually was a meaningful aspect of Nazi ideology. At least early on there were a number of economic initiatives (The VW and some other consumer products) oriented towards German workers.

    It's also important to recognize that business was facing some pretty stark choices as well -- it wasn't a given that Germany or Italy wouldn't have gone Soviet-style communist or at least radically socialist. For the moneyed business class, joining up with the Fascists in an uncertain time was less about philosophy than finding the guy who wasn't completely about taking away your business and stripping you of your wealth.

    Regardless, though, both countries had power-hungry leaders who wanted their countries on war footing and put them into major wars fairly soon after taking power. It's really hard to know what Germany or Italy would have been like economically with Fascist governments over a longer period, especially Germany. To this day there is a lot of cooperation between German unions, businesses and the government.

  118. An Easy Solution... by Zalbik · · Score: 1

    Microsoft should change IE 10 so that when the server-header indicates Apache, IE sets the User-Agent to Firefox.

  119. That has to be... by Chris+Mattern · · Score: 1

    ...the biggest recommendation for IE 10 I have yet heard.

  120. Do Not Track v2.0 by Anonymous Coward · · Score: 0

    I've customized my browser's HTTP headers to add:

    NOTICE: "By replying to this request you agree not to store any information about this connection for more than one hour, this includes but is not limited to data regarding an IP Address, user credentials, browser fingerprints, and any other data even if deemed anonymized; You also agree not to transfer such information to any third party for any purpose. These terms supersede any other agreement made via this connection. If you do not agree to these terms you must terminate the connection immediately."

  121. I don't think you people get it by xda · · Score: 1

    DNT won't work if it is the default... Apache is trying to save DNT

    People calling ASF evil bewilders me, they are a non-profit organization. I've never understood what the big deal is with tracking cookies. People act like a tracking cookie is a virus when it's pretty harmless by itself. They are a part of how browsers work, we all know this.

    If you think MS is doing something that will help the Internet with this decision I think you are not seeing the big picture. ASF's actions show a clear understanding of how things need to go down if we actually want DNT to be implemented in a way that actually works

    1. Re:I don't think you people get it by bloodhawk · · Score: 1

      If the only way for it to work is if people have to opt in to privacy then it is a standard that DOESN'T need saving. Either MS's approach here gets the right result and everyone gets more privacy or the standard dies and people can look at implementing something not written to give all the power to the advertisers instead of the users where it belongs. Either way is win win, DNT in its current form is a joke.

    2. Re:I don't think you people get it by xda · · Score: 1

      Don't applaud Microsoft. They aren't doing this in the interest of the consumer. Microsoft envisions a world where everyone uses a MS Live or some such ID to do just about anything on the Internet.What they are really up to here is cornering the market on consumer data. If web servers won't let send a tracking cookie then you can't discover this information for yourself. Only a company like Microsoft that has people tracked by IDs would be able to obtain this valuable consumer data.

      I think we should really trust the wisdom of the ASF. They have been a critical component in the free nature of the internet since the beginning.

  122. Windows 8 by Stratus311 · · Score: 1

    'Microsoft is making the wrong choice for consumers.'

    They're already doing this by releasing Windows 8.

  123. For once! by Anonymous Coward · · Score: 0

    For once MS does the "right thing" to protect its users and they get blasted by corp marketing for it

    So to the Apache Software Foundation, and the FTC Chairman, GM, IBM, BofA, Walmart, Merck, Allstate, AT&T, Motorola I say FUCK YOU! where I go on the Internet is not your business and your making money being nothing more than a stalker.

    Yep just like the perverts that hide in the alley and drool over little girls bodies.

    Everyone is right perverts will find a way abound any DNT. Perverts need to get their fix somehow and most of the time at someone elses cost.

  124. Let's put the blame on Apache by partofthepuzzle · · Score: 1

    What a minute. Shouldn't we be putting the blame on Apache? By deliberately ignore the DNT flag on IE 10, they are breaking an essential trust and screwing users.

  125. Not that any of this matters. by JakeBurn · · Score: 0

    I use AVG to spot check files I download and saw this in the plugin it installs. "In addition, AVG Do Not Track supports the W3C DNT protocol to automatically notify sites that you don’t want to be tracked. This notification is enabled by default, but can be changed at any time." Are the people that are crying about this standard blind to the fact that other software that millions of people install also use DNT by default? Since I assume that the worst of the scammers/ad agencies/whatever will be ignoring this tag anyway I left that on as a joke and use Ghostery plugin. It gets kind of scary when you hit a site you normally trust and see 15-20 tracking plugins with 30-50 total tracking urls. Seriously, WTF?

  126. Points to MS by karla.mg · · Score: 1

    This is a great standard. It makes me willing to try IE 10, and I am not one who generally uses Microsoft software.

  127. Read between the lines by mixinman7 · · Score: 1

    This is my first post on slashdot, so please forgive me. I am an insane man who believes he can see hidden messages that 'they don't want you to know.' From: Advertising_Campaign@Microsoft.com To: Joe_Confederate@Apache.com Hello again Joe. We at Microsift would like to thank you for giving us your business and want to make sure our important information filters through to you. We have initiated a new default policy for the browser you are currently using. The general public who newly install our browser, thanks to our amazingly saturated, well funded advertising campaign, will now block the resources your business depends on. Also Joe, since we share the same interests, I want to encourage you to discuss this with the rest of your coworkers. Please send us this information so we may better improve our services. We highly value your input. Thanks! Bass Ackwards, Advertising_Campaign@Microsoft.com, 1-800-tihs-lub

  128. I'm scared by pbjones · · Score: 1

    If MS starts thinking about the user, they may change the Win8 UI settings to allow users to turn the tile interface off. OH NO!

    --
    There was an unknown error in the submission.
    1. Re:I'm scared by DirtyLiar · · Score: 1

      Isn't this one of the seven signs of the Apocalypse?

      --

      THINK! It's patriotic

  129. Pure Bullshit by Anonymous Coward · · Score: 0

    Apache is full of shit. Slashdot is full of shit. Adobe is full of shit. Roy Fielding is full of shit. I wish you could all see yourselves in the mirror. This open standard is not really open is it?

  130. Hooray!!.... by DirtyLiar · · Score: 1

    ... for Microsoft?

    I jhink i bust troke my bain. 0_o

    --

    THINK! It's patriotic

  131. Re:Shouldn't Apache be blasted for ignoring DNT to by Fastolfe · · Score: 1

    So it's not as high as 90%. But still, what's best? Respecting DNT for IE 10 users and thus doing what 70%(*) of users want or ignoring it and only satisfying the wishes of 28%(**) of the users?

    I'd like to see a similar poll asking if people would prefer to pay for things, or get more things for free. Because I sort of see a similarity, what with the trading one thing of value in exchange for something else of value. I'm betting those 68% still participate in this exchange, DNT or no.

    If you tell users, "click this checkbox to prevent people from tracking your behavior online!", yes, most users would click that checkbox. Unfortunately that promise would be a lie

    Nobody said anything about wording it that way and that not how it's worded in IE's dialogs. So I'm not sure where you're getting at with you 'lying' insinuations.

    Sorry, you're right. The actual text, according to your link, is:

    Send a Do Not Track request to websites you visit in Internet Explorer

    While this is strictly technically accurate, it does imply that this actually does something, that web sites will honor it, and makes no statements about the costs (in terms of ad relevancy). That was the point I was making: it's kind of misleading, and those that do get value out of advertising will get less value out of it without realizing it, while believing that their privacy has improved despite the fact that it probably hasn't.

    Bullshit! I'm on a national Do-Not-Call phone registry. You cannot get on the list without explicitly asking for it. Does it mean I never get telemarketing calls? No. Does it mean telemarketers remove me from their list when I tell them not to call me again? No. Instead they hang up in my face and call again a few days later!

    I completely agree. DNT, even assuming it were widely honored, doesn't prevent people or governments from doing the "tracking" that people clicking the checkbox don't want. But DNT is going to be less widely honored if advertisers don't feel that the choice is fair to them (fully informed, etc). So if you set DNT on by default, and advertisers decide they're not going to honor it that way, it gets honored for no one. I.e., net privacy loss.