How Microsoft Tried To Buy Nintendo
An anonymous reader submits: "A new book, Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution discusses Microsoft's plans to buy Nintendo for $25 billion in late 1999. By January 2000 however, talks dissolved and each company went their seperate way. Makes you wonder how the home entertainment industry would be different if they had gone through with it. Stories are at Gamers and Cube Europe."
And then he saw the X-box, and got the punchline.
If Microsoft really wanted to be immediately successful in the console market, they should've bought Sega late last year. The Dreamcast was a great system, and with the Microsoft marketing machine behind it and a potential sequel, there would be almost guaranteed success. Plus, Sega could be bought for a whole lot less money (especially now).
because, although MS would have eliminated/assimilated a competitor with the deal, with MS's name on the console the public reactions would have been the same.
On the plus side, Im just glad we dont have to use X-Cubes. On the negative, it would have been an uncommon sight of an American company taking over a Japanese one.
I'm the Devil the Windows users warned you about.
just another reason why I love nintendo... it shouldn't be too hard to reading to this and come to the conclusion MS just wanted to get a larger share of the market(and franchises) and then reap the $$$$ and at the heart of it could really ever give a shit about gaming(other then the $$$).
it amazes me what people do for a living
I'm the Devil the Windows users warned you about.
Now when your gamecube crashes, there is no blue screen of death, just Maro popping up saying "Mama-mea, iv'e crashed AGAIN"
MSNES
The way I see the situation, Nintendo probably tried to pull something similar to what MS did back when they entered the mouse market. (MS got into negotiations with Logitech, learned all about their manufacturing process, then broke off talks) Nintendo probably just saw the opportunity to learn a lot about their competition, and entertained MS just enough to get all the info they could from them. Once they did they, they broke off talks. Nintendo is so set on their business model that they won't try anything new. Nintendo of America would love to be more aggressive against Sony, but they have to answer to the Japan branch, who is quite content where they are because they make a hell of a lot more money than the games branch of Sony does. If it's not broken, don't fix it is pretty much their motto, so why would they ever even considering selling out to MS ?
While this is new news, it's also old news. Microsoft's policy on innovation: If you can't beat 'em, buy 'em.
I was just pointing out today to a friend how Windows XP's feature to send in bug reports to M$ Central was first pioneered (that I know of) by Netscape.
Super Mario Bros: "Hey, kids, itsa Mario! I wanna taka some time from da game, to tell you about the dangers of competition in da OS market. If da 9 US states of Bowser have their way, competition will enter da OS market and Yoshi willa die! Mama Mia!"
Pokemon: "Picachoo just evolved into the most stable, user friendly, Pokemon ever: XPachoo!"
Legend of Zelda: "Link, Hyrule can only be saved from the evil free office suite spread by Ganon by gathering the three pieces of Mircosoft Office to form the triad!"
Is there serious sentiment in Germany to ban all violent video games due to the recent tragedy? I know Slashdot readers will not support such a measure, but I am wondering if anyone has insight into the opinions of the general populace.
(Of course this is offtopic, but unless JonKatz posts a story about this I have no where else to ask.)
..this would only have helped put MS ahead in the game. Outside of North America, XBox sales are weak (to say the least). It goes to reason, however, that with the Nintendo name behind the console (including the good hardware/game engineering that goes into Nintendo products) that the Japanese and European markets would have taken MS' offering a little more seriously.
The fact that the initial code name was Project Midway -- they don't want the Japanese people to know that because it will hurt their feelings."
Well, it could have been worse. Project Hiroshima anyone? It will obliterate the competition!
Makes you wonder if Halo would've been as disappointing.
That this did not happen.
Buy the GOOD stuff up and make people buy SHIT. That's microsofts motto.
http://en.wikipedia.org/wiki/2004_U.S._Election_c
Without going into a huge rant here, I'll express my thankfulness that this did not happen.
THERE IS A GOD.
I got into computers with the hope of one day becomming a programmer for a game company, hopefully Nintendo. If MS had bought them out I'd have found an alternative employer. The Bungie buyout was disapointing enough...
CAn'T CompreHend SARcaSm?
Why didn't they just offer a tenth of that 25 billion to Miyamoto? He's the Steven Spielberg of video games, and he'd be the primary boon for buying Nintendo (aside from the Pokemon liscense).
Microsoft of Borg. Resistance is futile! You will be assimilated into our "XBox" plans...
Websurfing done right! StumbleUpon
augment your senses: http://sensebridge.net/
IIRC, "MS" was patented by capcom for the creation of "MS. Pacman"
Uhm, come to think of it, "MS. PacMan" is an oxymoron that congures scarry thoughts on the internet. "PacWoman" would've sufficed, not "MS. PacMan" (transexual thought).
Its a mee!!! Microsoft Bawb!!!!
www.cube-europe.com/news/10198973416591.html
This sound bite is the best:
When interviewing Nintendo's U.S president Minoru Arakawa, he let slip that Nintendo 'weren't sure what to think when Microsoft made the offer.'' He continued with the commments "I was surprised, we didn't need the money. I thought it was a joke."
sums it up nicely for me
"It is a greater offense to steal men's labor, than their clothes"
the existence of the X-Box weakening sales for Nintendo making it more susceptible if Microsoft should want to buy them later?
Enix.
You've heard of them, right? They put out that little Dragon Quest/Warrior series, the seventh of which is the all-time best selling game in Japan. Heck, there's even a Japanese law saying that Enix can only release a new DQ game on a weekend, because otherwise millions of kids/adults will skip school/work just to get their hands on it ASAP and play it all day.
Even the mere announcement that the next Dragon Quest game will be an Xbox exclusive would guarantee the console's success in Japan. It's like Japanese gamers wouldn't have a choice in the matter. They'd need Dragon Quest 8, and thus they would need an Xbox, no matter what.
[PowerPoint] is a tool for capitalist presentation
I suppose that the "X-Cube" was never meant to be.
methinks this article should be under the 'Microsoft' topic. ..hmmmmm
Just think if this buyout had gone through...
gamecube?
anway.. this reminds me of a good ol' borg joke
Q: How many Borg does it take to screw in a lightbulb?
A: All of them.
If MS had bought Nintendo then Pikachu could be an MS Office Assistent.
THAT would be cool.
-=-=-=-=
I know life isn't fair, but why can't it ever be un-fair in MY favor!?
According to the artivle, the Xbox project was originally called project Midway????
They have got to be kidding, naming a project after the naval battle in WWII that turned the tide in the Pacific. Thus, in MS' mind, they are "at war" with the Japanese over the game console industry and hope to "turn the tide" with the Xbox.
How utterly distatsteful to people who gave their lives in such battles, and how *especially* disgusting and disrespectful that must be to the Japanese.
I am dumbfounded. How about Toyota calling the next Camry project Pearl Harbor.
Microsoft continually amazes and disgusts me beyond belief.
if you actually look at how business in america work, you would know that's microsoft's not the only company that buys a lot of other companies.
Mergers and Aquisitions are a very important tool for strong growth. It works out for both parties, and it saves the time and hassle of doing the same thing in-house.
Microsoft has actually been very smart with this, compared to bunches of other companies in the dotcom boom days. They didn't overpay for some shitty startup company.
Thank God this deal didn't go through. The combined evil of Microsoft and Nintendo would have reached critical mass, collapsed inward on itself and formed a black hole that would surely have destroyed us all.
Years ago, after reading about all the shifty crap that Nintendo pulled in this book, I started thinking of them as the Microsoft of Japan. Price fixing, exclusivity deals with retailers to lock out competitors, the lockout chip feature in their carts, lots of different stuff. Nintendo and Microsoft already have a lot of similar pages in their respective playbooks.
Microsoft was probably salivating at the thought of having a viselike grip on people's lives from the time they fire up their first video game as a kid, until the final time they turn off their PC before going on to die in their sleep later that night. Luckily for us, the X-Box is proving to be an also-ran, so we won't have to worry about it.
~Philly
all depends on how big microsloth thinks it is.
but that is a trs-80 intercept from about 15 years ago, getting news on pluto is a pain.
Can you see it now?
.NET empire, while the courts are paid off with funding from Yoshi's magic mushroom factory.
First, Mario kills Luigi, who is unnecessary competition. Of course, he has nothing to fear from Bowser: his employer has proprietary rights to hellfire. Soon the Kuppas will be building Mario's
If I could buy Nintendo I would, but I can't afford it, so instead I'll sell myself to MS for $25 billion. Unless someone else have an interesting offer?
If my memory serves me correctly, when MS decided that they wanted to get into the online-service market, they tried to by AOL. Is there anything new under the sun?
If this had gone through, would M$ now own the Seattle Mariners? It's difficult to imagine Bill Gates being a sports guy .. but I guess Mark Cuban was able to make the transition pretty well.
When entering a new market it is always easier to buy another company (if you can afford it) rather than try to force your way in there. When you buy another company you get consumer base, brandnames expertise etc.
rights to Pac-Man from Namco (a Japanese company)? I always thought their name was based
on the notion of a carnival Midway; I suspect that Namco's executives, if they even thought about
it, either shared that idea, or didn't care so long as they got paid.
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Ninetendo wanted to learn from Microsoft about making console games and systems. Because Ninetendo lacks experience in that field you know.
Unless Ninetendo needed urgent information on how to make a bussiness plane or a golf simulator, i would suggest you have it backwards.
another M$ brainwashed freak who is too dumb to run linux so he flames us smarter people
E
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If Microsoft bought Nintendo and Nintendo's influence spread through the rest of MS, the releases of upcoming versions of Windows would be delayed repeatedly, so people wouldn't have to upgrade so often.
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I can see why Microsoft hates Linux and the GPL so much now. Similar to the comments above, they can't buy it outright and call it theirs.
I think Microsoft will never be a big player in the videogame industry, regardless of how much money they pour into it.
They need to dominate both the American and Japanese markets to stand a chance.
Here are some of the things that will stop them:
- Most important video game developers are Japanese. Those companies have strong relationships with Sony and/or Nintendo. You simply can't buy your way into a closed industry in Japan. I know, I work there.
- Culture clash. Japanese gamers don't like the Xbox. It's big, ugly and all the exclusive games are very American.
- Microsoft has absolutely no way to force anyone to buy an Xbox. Their Windows/Office tactics don't apply here.
- MS actually looses money on each Xbox they sell. If they don't have a big market share a couple years from now (and they wont), they will NOT keep trying. Not even M$ can afford to do this.
If I was Microsoft, I would make Xbox2 run PC games directly. No porting needed whatsoever.
Cheers.
http://download.theforce.net/theater/shortfilms/co nsolewars/cwpart1.swf
Of course I'm kidding. I know that Mark Cuban has always been a Mavericks fan and he's done an awesome job with that team. Unlike most stingy owners, he is willing to spend the money to get his team a championship. ++Cuban for that.
Blah blah blah. Fucking moron with the page-widening post.
Microsoft needs to be split up ... not multiplied! Capitalism is predicated on competition. Monopolies are more fascism than capitalism. We need more competition, not less.
Intresting note, the woman who lead BOB's development whent on to marry bill gates. Now she's in charge of billions of dolars to help starving africans and stuff.
I don't know something about that just seems wrong some how...
autopr0n is like, down and stuff.
$25 billion, is totaly false. You can not possibly pay that much for a company like nintendo. That is the most outragous thing I have ever read.
They better get real.
Why won't the girlies let me have sex with them. Is my pee pee too small?
http://www.goatse.cx/contrib/giver2.jpg
You know, I'm Jewish and I keep hearing about this whole worldwide Jewish conspiracy. Apparently I'm not entered in their records correctly - could someone tell me who I need to write to so I can get my monthly check and my "How to manipulate the media" packet?
A lock out feature, sounds a lot like copy protection, ever tried to run a homebrewed game on a PSX, or XBOX. Why don't you call Sony evil, cause they do the same thing, but worse, cause you could use a converter for here to play Japanese games, you do that on a Sony and you are sued to death, aka mod-chip companies. Nothing Nintendo did was wrong, just not common place back then. No people who do not do that are blamed for not protecting there stuff when it gets copied.
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Um, has there ever been a riot in japan?
autopr0n is like, down and stuff.
Microsoft was probably salivating at the thought of having a viselike grip on people's lives from the time they fire up their first video game as a kid, until the final time they turn off their PC before going on to die in their sleep later that night.
:P (just look at their reaction to the emulation scene)
hahah, that's some desturbing images there... the final time they turn off their PC and go to bed at night to die...
Anyway, I don't think David Sheff painted Nintendo as totaly evil, although they kind of are
autopr0n is like, down and stuff.
Isn't the Microsoft campus next to Nintendo's?
Is the MS campus nearly full?
Aren't real estate prices high in Redmond?
Wouldn't it be worth buying a company and closing them down just to fill out the last quadrant of your block?
Nintendo has a fairly large office building just across the freeway from the main Microsoft campus in Redmond. Back in the late 90's MS was building offices like mad, and may have just wanted to snarf up some ready made office space...
The desktop OS (and possibly desktop computer) as we know it is doomed. Or very likely to be doomed. If the desktop computer remains roughly the same as it is today, it is likely to be overran by commodity operating systems (just as the hardware became largely a commodity market). But more likely the desktop computer will change in drastic ways sometime in the future (leaving techheads like us with a niche market of commodity hardware and software).
One way or another, Microsoft's current market will change. To maintain their business, Microsoft must also change. The trouble is, technology rarely broadcasts the next Big Thing. So that leaves Microsoft and every other tech pundit guessing.
But any good pundit knows how to play the odds. The strategy is to figure out what the possibilities are and cover those bases. Hedge the bets. If you can afford it.
Microsoft acts on the their guesses for future markets. Set-top boxes. PVRs. Web-based services. PDAs. Webpads. And in the Xbox... a game console (with considerably more potential than just console gaming).
If these initiatives do not provide great return, or actually loose in the market place... well, that is a luxury Microsoft can afford. They must not allow the next industry boom abandon them to being a footnote in IT industry history. They are hedging their bets.
just note that M$ is hardly a "absolute newcomer" to the gaming world. Their 80's flight simulator is still the best work they ever did, and was pretty much on the cutting edge at that time. I wonder what other glaring mistakes are contained in this so called book.
Has anyone read Game Over - Press Start to Continue, the story of Nintendo from the 1800s until the N64 ? That was a pretty good book. How does this one compare ?
In all honesty, there is simply no reason for anyone who is seriously into games to not own a Gamecube and a GBA. Every single game is there, or will be (Read: Squaresoft has over *7* games lined up between the Cube/GBA now.). Not even Sonys Gran Turismo 4 can save them.
They announced this a while back I believe. So while it might be nice for XBox to have it, sadly, they wont. Like every other game, XBox is doomed. Also the latest DW game on the PSX was a huge dud.
http://news.bbc.co.uk/hi/english/business/newsid_1 956000/1956023.stm
If I was Microsoft, I would make Xbox2 run PC games directly. No porting needed whatsoever.
I've always wondered why there's a relativly big HD in the Xbox. Not for the stupid music options, surely. And it's way too big to save games.
The HD would make sens if a future OS upgrade would make playing PC-games possible. Cause you need a HD to install those games on.
And artists don't like to compromise their vision. So Microsoft can buy all of those it can't beat, but it will never be able to buy the true creators of games. They bought Bungie and it got them Halo : a beautiful, soulless, empty shell of a game. Only sold-out, greedy companies like the one that produces the Oddcrap world are sick enough to believe that they can make it no matter who they employ. Oh sure, MS can buy all the intellectual property they can get their hands on but what's stopping the star authors to move to a different company? Money. Yes, MS has a lot of that but not everyone is for sale ! "Mario, do you know who your real father is ?" "Aaaaaaaaaaaah!!!" "Good. Now drop those silly pants."
What about the one where Microsoft also tried to buy Sega? Or the one where Nintendo and Sega were discussing a merger, or was it Nintendo buying over Sega - I can't remember now... Imagine this... Microsoft buys over Sony. Then they get to be a monopoly in electronic goods division too - Microsoft TVs, VCRs, DVD players, discmans, PS2s... wow... what a wonderful world it would be... NOT.
it's really intersting that Bill Gates was so willing to dump all that cash to pay for nintendo. /not targetted for the japanese market or solid story line rpg's on there box despite having so much money.
Yet they have such crappy games
it makes you wonder.
but then again, i'm sure all the developers don't want to be bothered with the xbox cause theres' the chance that Microsoft won't make an offer, or try "cut throat antics" to rip the developers off. and the only companies that do make solid gmaes that japanese people like are square, capcom and enix...
oh well, i suppose well see. when a awesome story line rpg comes up, i think everyone will know.
but then again, with games in the japapense market, you never know what's going to be big..
and in the end, it doesn't come down to money, it comes down to the artistic talents of the art team and the direction that the directors/game designers give the game. and money can't buy the insanity that is recquired for a game designer to have, and the art style of a lead art director.
and hopefully ms will know when they see it, and fork down the money to reward the developers.
cause if ms wants' to succedd, and help our econemy they really should be looking hard imho..
like remember last year, everyone was bent on destroying microsoft, etc.. but now since the economy is going in the shitter, everyone is looking to microsoft to pull us out. the job market is crap, etc.. and only a company like microsoft imho can bring us out of it. and investors also feel this way. there so many peons (college graduates with mis and comp sci who can't think for them selves and only do it cause they think it will get them a job) that it's scary.
but then again, taking a path where you don't know like me is also scary.
lol
peace,
-akbar
;http://vertexabuse.cjb.net
Actually, thats not quite correct. To be a great success in the Console market, they could do so without Japan as long as they get a majority of the market in Europe as well as the US.
Japan would be a great help for microsoft, but the culture clash would probably kill them there, as it may already be in the process of doing. Microsoft gravitates towards pleasing the majority, and likes to stay Mainstream. In Japan, there is a greater tolerance for Niche markets. After all, could you picture Microsoft getting behind a game where you are a mosquito in a girl's room, and your trying to bite her without being swatted? Such a game already exists in Japan.
But in Europe, the strategy of sticking to the mainstream will be much more successful. The culture clash will be reduced. All Microsoft has to do to win a good market share in Europe is make sure that the big name titles are released very close to the US release date. If the newest titles arrive on the X-Box 2 months before they arrive on the PS2 or the GameCube, they will win that market. And all that would need to be done to insure that is guarantee that all the "Big" titles are devoloped with the French, German, Spanish, Portugese, Sweedish, and other major languages kept in mind from day one.
END COMMUNICATION
...'cause they never get anything right unless they wait until someone else does it and then buys the whole company.
When I was working at Intuit in the mid-90's, MS tried to buy us. Intuit's stock price went so high after it was announced that the price was going to be pretty steep. Between that and the Justice Dept investigating the deal, Bill backed out.
The story of how it came to be is interesting, though. MS did the usual "Hey, someone, somewhere is successful at something. We should own that market!" and created MS-Money to compete with us. Money 1 and 2 were pretty pathetic, but competition really began when Money 3 started to gain market share. That is to say, people who found it bundled on their new Gateway didn't go buy Quicken after trying Money.
"Online transactions" was the big buzzword in those days and Intuit had just purchased a transaction clearing house (I forget the name). The thing is, though, Intuit and MS had both been negotiating with the company in secret. Intuit knew about MS, but MS didn't know about Intuit. When Bill found out that a) we bought the company and b) they let themselves be bought for less just so they wouldn't be bought by MS, Bill decided the only thing to do was disband the MS-Money group and buy Intuit.
Quitters never prosp...uh...well I guess they do!
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and the HQ of Kemco. That's the company that makes games (and other stuff) not coffee.
It seems that MS was pursuing many different strategies with xbox..
1. Home Entertainment
2. Home Electronics
but they forgot something that most game developing companies know..
The dev culture that produces a high quality game comes from a highly effiicent small management team that stays out of game devlopers way..
MS is not known for this..
Notice when Bungie was bought, MS gave the reason that they needed xbox develoeprs for the purchase, that once Bungie was neck deep in the mS management mire that Halo took some extra years to ship!
Don't Tread on OpenSource
... they will failed with XBox just because they've tried to build yet a PC and not a console !
Stupid and idot. MS are good at marketings adn softwares but heavy hardwares are for them still foe !
-4R34'.
...so what's the use of Microsoft selling Nintendo boxes?
Supplies!
Why doesn't /. post contributions by people with an education on one URL and contributions by people who have none at a seperate URL?
Need more be said?
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"Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
[It is the show time.]
[Conte:Electric current blast professional wrestling match]
by steveballm.....
"As it is, it costs like $400 or $500 to build one of the machines."
Riiight. And you know that because you read it somewhere in a magazine.
Remember, business is war. Telling stories like this makes people like you think they know what's going on.
You don't know what's going on. Neither do I, but the difference is I understand that I don't know.
After shenmue 1, I'm very disoriental.