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A Place For Product Placement In Games?
Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?
I don't let pixels on a screen determine my emotional state. Unless it's porn.
I have been pwned because my
Besides the buggy gameplay (which determined my emotions more than anything else) I hated the plugs for NVidia and Intel. The Powerade placement was slightly less noticeable but not by much.
They went waaay overboard there.
To date I haven't seen any good product placements (well, mebby Super Monkey Ball's Dole Bananas.)
Never pet a burning dog.
Rush 2, a car racing game on the N64 had billboards, and even cans of Mountain Dew you could collect to unlock cars. The billboards were for gaming magazines, mountain dew, the game producers, and an upcoming game by the same studio.
I play video games to escape day to day crap.
The last thing I want is ANY advertising *IN-GAME*. To me, this would be as bad as escaping in a wonderful book, only have have a giant pepsi, MTV or Meryl Lynch advertisement on every fifth page.
This really only applies to the uk, but I am fairly sure other countries have similar laws.
If an ad is wrong/offensive they can be forced to stop distributing it, this could be really expensive if you have already printed a million cd's.
I'd also like to know if they ads in games evan fall under regulatory controls.
I also don't like the idea of playing a differnt game to eevryone else, cause I assume any paid advertising will probably be localised to specific countries.
I saw the Micro$oft logo when I ran the Micro$oft Fury 3 game (uses the Terminal Velocity engine). Subsequently, I have never purchased a game from Micro$oft since.
Well, there's that annoying Honda Element in SSX3. That's gratuitous if you ask me. But, hey, I remember it so I guess it's effective. Not as if I'd ever buy one of those dork boxes.
Oh! And let's not forget all the Duff beer ads in Simpsons Hit & Run. Mmmmm... Duff beeeeer.
... Has an ad for "Club" the infamous hardcore porno mag. The writing on some of the billboards match the symbol for the mag...
I know that it is definitely in the Tokyo level, not sure about any of the others, though.
Best form : Subliminal.
Best advertising campaign in a video game: Pogo the Monkey in GTA.
Ever since I heard those radio ads, I've been looking for the game everywhere. I want to swing from blue dot to blue dot with my red square monkey!!!!
A) Isn't this a really old dupe? Or am I just remembering the future again?
B) Advertisements in video games are little different from advertisements in movies. Either way, you've paid for entertainment which has superflous elements.
On a personal note, I dislike product placement a lot, but no more than I dislike gratuitous sex or violence.
But then again, I only account for less than 10% of the bell curve.
Happiness is relative, Based upon the way we live.
If they intended to sell more cars, it didn't work for me. I swear I didn't buy any car since I ran GTA. However, I just drive the fanciest Jaguars, Mercedes and Ferraris.
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Roses are #FF0000, Violets are #0000FF, find / -name '*base*' |xargs chown -R us && mv zig greatjustice
I play twitch games, you know, Unreal Tournament, Assault on Terror, some CS. And still that freaking Monkey Ball bugs me out. GAH! I just cant beat it!!I can do many things in the world, but Monket Ball aint one of them.
Sera
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someone's gotta remember that one.
I must have missed something. I've been playing the Cossacks games since they started coming out, and I've not seen a single advertisement...
Ack! It must all be subliminal!
Way back in like the early 90s there was some 10 year old kid who asked in a magazine article about advertisement (if memory serves me correct it was electronic gaming monthly).
He said something like why don't video game companies like EA use real advertisement in the sport stadium banners and such. Not too long later I remember getting NBA live basketball with real advertisement inside. To this day I really wonder if the industry owe this kid something.
If I remember correctly Monkey Ball sold for the same price as every other game when it came out. Movies cost the same amount to go see whether it's just one gigantic advertisement for Preperation H or an actual movie with plot.
Perhaps if the games cost less then I'd be okay with a few little things hidden in the game but as it is they are just annoying and don't do me any good.
"Armed forces abroad are of little value unless there is prudent counsel at home" - Cicero
In Gran Turismo 2 there were ads all around the race tracks, just like real life. Even the gigantic tire of Laguna Seca was there. I think the game would've been less real without them.
It's not bad in all instances
Game developers and publishers should be aware that if the advertising is annoying the sales of their product and future products will be negatively affected. There are TV programs I've given up on because they weren't worth sitting through the ads for -- games are not immune to this effect. Sure, I've already bought the game, but I probably won't buy the sequel or anything I recognise to be from the same development house.
Tie Fighter (old game): Had an ad for the Dodge Neon in it. Yeesh.
Pre-Alpha Half-Life: Has Coke and Fruitopia machines in it.
Chocobo Racing: Advertises Chocobo's Dungeon 2 in the game script.
Tron 2.0, UT2003: Advertises nVidia.
Rainbow Six 3: Raven Shield: Advertises ATI ingame, advertises Alienware in the box.
Frink: Nice try floyd, but you were designed for scrubbing, and scrubbing is what you shall do.
I still believe the best one was the "Nine Inch Nails" ammo for the Nailgun in the first Quake (boxes of nails with the NIN logo on them).
There was one good game, though, that springs to my mind and had just awful product placement: Beach Spikers (Sega volleyball game for Gamecube). Now, there was product placement all through the game (each event had a sponsor) and most of it was fine. However, one of the events was sponsored by Pringles, where there were huge Pringles cans that just about made me retch. The area surrounding the court was so over-the-top gaudy that it really worked on my nerves.
I think it's kind of fun when there's a real product put into a game here and there, and even a little product interaction is acceptable. I just hope game developers and marketing people try to keep it as tasteful as they possibly can. I don't have any specific guidelines as to what keeps the placement in the tasteful range, but, like obscenity, I know offensive, annoying and intrusive advertising when I see it.
On that note, I'll give a shout-out to Acclaim!
However, this effect can only decline - once in-game advertising becomes standard, people will probably train themselves to bypass it; the same thing happened with Web advertisments: I remember thinking the first banners I saw were kind of weird, but now they're pervasive, I hardly notice them. Studies have even shown that users have trained themselves to bypass ads of common dimension and placement (like a banner at the top of a page). I doubt you could even tell me (without looking) what the current advertisment on your Slashdot page is for.
While product placement in games can be appropriate and add to the "realism factor," like having stadium ads in a sports game, the actual effect of these ads will diminish as they're added to more and more games.
That's it. I'm no longer part of Team Sanity.
The most appropriate would have to be the Pizza Hut posters in Teenage Mutant Ninja Turtles II. The media marriage between the Turtles and Pizza Hut was sheer genius. Everyone ate so much damn pizza during that era.
The absolute worst would be Darkened Skye, where you use Skittles to create spells. In fact, the whole game is based around Skittles. I'm not just talking a web game, this game was released for PC and Gamecube.
Until Slashdot fixes the funny modifier, use insightful or interesting. The poster knows your intentions.
... Of the halfway decent (or better) advertising games.
Cool Spot (7-Up), Pepsiman (Pepsi, a-doy), and the recent Darkened Skye (Skittles) spring to mind.
Sure, they weren't revolutionary, or genre defining, but they were better than average, and certainly better than a purely ad-based game is expected to be.
Happiness is relative, Based upon the way we live.
I seem to recall playing a game about 15 years ago (?) on the Collecovision(?) where you were the Kool-Aid Guy. You know, his body is a pitcher and he dispenses his psychadelic bug-juice to all the neighborhood kids after smashing through their wall? "Ohhhhhhh, yeahhhhhh!"
UT2003 is probably the worst, with a quick nVidia "The way it's meant to be played" splash screen before the game loads. Not even in-game, this is blatant advertising.
:)
An interesting quirk of this is that the splash screen is actually a UT map file, so with a little creative editing, you can change the nVidia logo to anything you wish. Least to say, my machine now proudly displays that ATI is the way it's meant to be played
I actually like product placement in games. Outright advertisements I tend to dislike. But a mountain dew billboard or a getting a golf sponsership from Nike (rather than a nonexistant company) increases the feel of immersion into the game and helps the game feel more realistic. Having fake companies is sort of like if CS had fake gun names. But that's my 2 cents.
-- Political fascism requires a Fuhrer.
Rainbow Six 3 has the best product placement. Ever since I played that game I can't stop visiting Interracialporno.
Best. Advertisement. Ever.
The skittles game was developed by that corperation, it was meant as a skittles first person shooter from the get go.
It was available for the SNES, Genesis and GB. A couple of screens available here. It even had sequels.
I thought if I got one of those a bunch of mass-rad friends would paracute in, draging me on a hijinx filled road trip to a secluded beach where Kate Boseworth and Michelle Rodriguez would crush my pelvis with their enthusiastic love making!
The worst product placement I can think of right now is "Eat at Joe's." lol
"Remember, you were a n00b once." - Me!
I sure could go for some POP DOG right about now
Get your hands off my Pop Dog! What are you, some kind of[TERRORISTS WIN]
What are the most appropriate and least appropriate advertising placements you've seen in games?
Isn't there something fundamentally wrong with the idea of product placement being "appropriate"?
Every computer terminal in Postal 2 shows Old Man Murray. Genius.
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Reases Peices in ET: The Extra terrestrial for Atari 2600
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I remember back in 1984, cramming the tasty breakfast cereal "Weetabix" down my throat in large amounts so i could cash the tokens in for the "Weetabix Vs The Titchies" Game.
Basically a crummy space invaders clone using animated versions of the cereal to shoot down "titchies" (i think they were lesser cereals)
Quite a disappointing game really, but lo and behold... I still have it, sat in the box with my 48k rubbber keyed Sinclair ZX
bah!*@%!
The problem is not that they are branded. As you say, it might be better in a realistic game to have SOME brands about that are inescapable. Say, Pepsi or Coke cans.... not a day goes by that I don't see one of those.
The problem is when the product placement has put me in some strange otherworld where every can of pop is a Mountain Dew. It's distracting. And it usually is these fine products which are less ubiquitous that do the insane product placement trick.
I wouldn't mind, though, if the Pepsi company paid to have its entire range stocked... I'm used to stepping between the Coke universe and the Pepsi universe as I browse the stalls in the food court.
Product placement in a realistic game should be realistic.
I would LOVE to see the developers of WWIIOL put up some time period advertisements. Say, Coca-Cola, for example. But, any company would be okay in my opinion. They're a very small company (20 employees) and for a MMOG, that is very small. So, every little bit of money they can get to help hire more programmers and speed up the developement of the game is a big improvement IMO.
In the tutorial of Ultima IX, , if you turned on the television in the Avatar's house, you would be treated to a looping sound clip of the EA Sports slogan, much to your delight. "E - A - Sports, it's in the game!". Also, if you booted the Avatar's PC, you would see a "coming soon" screen for Ultima Online 2 (which, of course never saw the light of day). Although, after seeing what a fine, fine product Ultima IX turned out to be, the plugs didn't really matter.
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In Gran Turismo, the ads complement the game. The billboards are for automotive and racing products, just like you would see at any racetrack. It adds to the realism, which is why as a simulator, Gran Turismo is the best there is.
...we are from the government - we are here to help...
I can still remember Red Bull from Wipeout XL from a long time ago and I still think of that game everytime I see a can of Red Bull. When it finally came to America the only reason I even tried Red Bull was because it was in the game. Enter the Matrix had Powerade all over it but I think I just remember that one because the game was so bad.
Back in my day we didn't have any fancy-nancy 3D graphics in our games. All we had was SPRITES! AND WE WERE GRATEFUL!! But even back then we had advertisements in our Pole Position arcade machines for things like 7-11 stores and DigDug. You young whppersnappers have it easy and you don't even know it!
There's no ads per se, but at every finish line off to the side there is a raised platform with an Element on it. Look left or right when you finish, they're there (and spread throughout the game in other places, if memmory serves).
Idiot, n. A member of a large and powerful tribe whose influence in human affairs has always been dominant
With all the references to take passengers to various places like KFC, Pizza Hut, Tower Records, the Levi's Store... And does anyone remember the uproar that SEGA ran into when they placed Marlboro ads in some of their early track-based racing games to make the game appear more realistic?
How much revenue do these companies want?
I pay 40 for a game (an escape from reality) only to have to watch them rake in more from peppering everything with a coke logo?
I don't get it, are we to have ads in/on everything? I've had enough of it, fuck me, they would tattoo ads on are eyelids if they could.
The earliest advertisment I can remember in a video game was Pizza Hut in the Teenage Mutant Ninja Turtles games. That was a very non-obtrusive advertisment, but I still don't like Pizza Hut ;)
I also remember a Kool Aid game for my Atari but I believe Kool Aid paid for the game and I bought it w/ my Kool Aid points. So, in a sense the entire game was an advertisment.
Advertising IMO is not a bad thing and sometimes adds realism to the game world, In max payne 2 is kind of weird to see bottles of soda with no logo on them dont you think?. Although sometimes is too Blatant,I mean theres a trick to play as snoop dogg (???!) in true crime the guy must have payed lots of $$$ for that one.
Anyway the funniest and most blatant advertisement is when game developers advertise Themselves in the game. In true crime and Simpsons hit and run there is a mission in which you have to recover a truck full of "quality games" (or something in that context) it was a riot in both, I remember being very careful not to destroy those "precious" contents.
p.s.
Sometimes advertisement can be more secret and subliminal Quake 3 has famous secrets featuring the characters of "old man murray" and "user fiendly" websites.
While not an ad outright, they did mimic the Marboro logo too closely on billboards along the race course, and ended up losing a law suite.
III.IIVIVIXIIVIVIIIVVIIIIXVIIIXIIIIIIIIVIIIIVVIII
Based on your user name, I would venture that we're seeing product placement in Slashdot user names now [as well as product placement in your subsequent post, but many have done that before you].
I hate liberals. If you are a liberal, do not reply.
Boy, Acidic Diarrhea, I sure hope your user name isn't product placement...
Okay, so it isn't really an add for any particular product, but I can't imagine any better advertising for a car. Not only do you get to see it and read specs on it, but then you get to drive it faster than you normally would dare around courses you'd never have access too, and all without red lights or cops.
And, when it was time for me to buy my first new car, I picked my favorite from the game and called my local dealers. Took a test drive, and am fairly sure I at least made the dealer's hair stand on end - nothing like years of practice to know your car. Sure, it's not for everyone, but I know I'm not the only one who can say "I bought my ____ because of a video game".
That's really the way to go - natural product placement. That way the gamer doesn't feel like it's product placement. The same way the industry figured out that you don't have to gratutiously show the logo of the beverage a star is drinking. Most people are smart enough to see through the paid celebrity endorsement, you want to believe that the celebrities *actually* use these products. Hey, if you saw a pic of CowboyNeal drinking Sprite, wouldn't you want some?
Kurdt
I'm not anti-social. Just pro-technology.
I'm suprised no one has mentioned the new Tony Hawk Underground game. This game has the most advertising I've ever seen, anywhere. All the skate companies are represented, element, Adio, and Billabong to name a few. Nokia billboards are relatively pervasive on the Tampa course as are complete McDonalds restaruants in Manhattan. The great thing though is that the skate companies are used as potential sponsors for your character so their impact is part of the depth of the game. The Nokia and McDonalds are a little less relevant but while I'm doing a darkslide down a concrete barrier in Manhattan it adds to the idea that I'm in the real world when I can pass by the Mickey D's and knock some poor shlub's super size sugar water out of his hands.
This game had good (very good) inplace advertisement. :)
1) It had all the obvious car stuff.
2) It did the billboards thing well. I didn't even realize there was a Macdonalds advertisement in there until I watched someone else play. Then I realized just how many billboards were visible as you went around the track
so it counts, both on the obvious and the subtle approach.
There's a poster in Jak 2 along the walls of the city for Ratchet and Clank. It's not a box shot, more like a portrait, but I think it's just more of an acknowledgement than anything.
As far as I know, Jak is made by Naughty Dog and Ratchet by Insomniac, which are different totally different companies, but I could be wrong.
Either way, I thought it was a nice touch.
Doesn't anyone remember this game for SNES? ( maybe NES not sure ). The whole game was built around a character for a pizza company. Or what about the 7 up dots game. I mean it doesn't get any worse then that.
Hold up, wait a minute, let me put some pimpin in it
I am surprised no one still haven't mentioned the blatand plug for Loom in The Secret of Monkey Island.
Or the plug for The Lost Vikings in Rock 'n' Roll Racing (you can unlock Olaf).
(Let's not even start on Nintendo referencing every game everywhere basicly).
Sure, it looks like humor or "easter eggs", but in all honesty, it's advertising.
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There was talk from some Valve folks I know that Team Fortress 2 would be released for free and generate revenue solely via in-game ads and such.