NetBSD Chooses New Logo
jschauma writes "Live from EuroBSDCon 2004: The NetBSD Project announces its new logo. The logo was selected out of over 400 submissions in an albeit lengthy process, where the developers considered various important aspects of a new identifying logo. See the official logo contest announcement (to refresh your memory) and the official press release."
The new logo certainly has more corporate appeal, and its simplicity also allows different colors to be used, which means easier to place on different color background.
Coupled with a trademark, this might enough for people to push it to PHB.
Rock that crushes, Paper & Scissors that don't matter.
Maybe a headstone would be a more appropriate logo, no?
Try "in a lengthy process".
If you don't know how to use big words, please don't bother trying.
The last one was too complex, but I don't totally like this one either. Maybe having Beastie somewhere would have been nice.
I like it. Clean and attractive. Maybe someone can get that guy to design a new logo/mascot for linux, something other than that annoying-looking penguin.
So they dropped the BSD devils? I wonder what happened? Did somebody send a few planes full of Southern Baptists and Jehova's Witnesses over to Europe to have a little chat with the NetBSD team?
Click here or a puppy gets stomped!
A month ago this item appeared in the NetBSD Quarterly Status Report:
Of putting a snake's tounge at the end of a pool cue?
Hmmmmmmmmmmmmmmm!
ATH0 Bitcoin: 1DnwFLXczVZV8kLJbMYoheUrpqHesjxrSi
What will the favicon look like? The logo is nice, but work will have to be done to simplify the fine elements of the design, so that they don't turn to fuzz in small versions of the image.
It's alittle plain, I like the BSD devil too, but RedHat's Shadowman is my favorite logo.
-- "of course thats just my opinion, I could be wrong." --Dennis Miller
The logo was selected out of over 400 submissions in an albeit lengthy process
Anybody have a clue what the word 'albeit' is doing in there?
When all you have is a hammer, everything looks like a skull.
Netcraft confirms! The old NetBSD logo is dead!
Small potatoes make the steak look bigger.
The new logo looks very clean and professional. However, I would have liked to see a logo that continued on with the "team" aspect of the old logo.
It's not the name or the flag that makes NetBSD what it is, it's the people behind it. Unfortunatly that's what was taken out of the logo.
Time for them to recognize the defeat against other OSes.
We accept your surrender.
hopefully the new logo will cause Linus to abandon Linux and work on NetBSD.
You keep using that word. I don't think that you know what it means.
Hint- if you've used it right, you should be able to substitute something like "although."
How freaking dumb does "an although lengthy process" sound? Another hint. To an educated person, "an albeit lengthy process" sounds just as dumb. It sounds like someone trying to sound smarter than they actually are.
Personally I am very disapointed ... ...
The logo is not cool, not artistic, not insipiring, not anything
I really like what OpenBSD did, they know how to play with their logo, I believe this speaks a lot about the attitude of the people behind the project.
And it says, that they like and want to have fun!
NetBSD have made a terrible statement by this logo, this logo declares in my opinion that the NetBSD is not about fun anymore!
I seriously can't imagine a worst logo
Finally, proof that the OSS community can produce something as generic, uninspired, and forgettable as even the best corporate marketroids. I can't wait for the upcoming Apache Mission Statement contest. ("embiggens a dynamic paradigm in scalable infotecture")
Seriously, is this the best that was submitted? Not trying to flame, but the best feature of a logo is a unique image that's easily remembered. Looking at the NetBSD logo I'm not sure if I'm installing an OS or playing in a CTF clan.
Note to the judges, If the text in your logo needs to be readable to identify your product, it's not a good logo.
The Revolution. Now available as a convienent six tape series from PBS.
Did you know the Shadowman is an ex-sco employee!
As a member of the US Air National Guard I don't like the devils raising the NetBSD flag in the likeness of World War II soldiers raising the Unites States flag over Iwo Jima. I hold the sacrifice of my grandfather's generation sacred.
Imagination is more important than knowledge. --Albert Einstein
I think the new logo looks quite nice. Very simple and stylish. Since the site is somewhat slow loading, I threw up a mirror including the large versions.
I don't know, it just seems a little ... bland and generic. Looking at it, if you removed "NetBSD" and substituted virtually any short word or phrase it could just as easily be the logo of a political party, or a company that makes ... well, practically anything, really. It seems ... personality free.
Still, YMMV and all that.
... this looks so faith based.
I'm sorry, but it's really hard to get excited about that logo. Seems to me they wanted to be so neutral, so inoffensive to everyone in the entire world that they picked a logo that means nothing.
That sound you hear is millions of geeks the world over saying "meh".
I rarely criticize things I don't care about.
But I still haven't forgiven the NetBSD team for the way they treated Theo DeRaadt. He was basically forced out because of the huge egos in the NetBSD core team.
I guess if, as a brand, you're all trying to move up-market - say, to distinguish yourselves from those upstart linux rabble [grin], then it'll work just fine. In my case, my eyes would automatically shift to [next topic], but then I'm not a corporate clone, so I guess it's doing its job.
Just to be non-PC for a second, some people have far too much time on their hands - the old image was cute, easily recognised, and daemons (note the 'a') have a long and distinguished history in Unix. My Oxford english dictionary defines 'daemon' as:
I take the point in the requirements about it being complex - hard to render at low resolutions etc, but to reject the whole idea of a cute daemon just because some people can't handle that there is no god (hey, I said I was going to be non-PC, you knew it was coming
Simon.
Physicists get Hadrons!
It has been coming for a while now - the end of the anarchy - the end of the tightly knit communities of hackers with criminal records. Like the commercialization of 60's leftism through a lucrative popular culture, the free software movement is starting to lose its roots. The flag is too polished. It's too professional. It basically makes me think that I am looking at evilcorp.com. This is not what free software is supposed to be about - it's supposed to be about things like EFF, stallman, nogifs, sokol, etc - not about appealing to corporate monery mongering beauracrats. It's perfectly fine with me if it stays fringe - in fact, the downfall of freebsd is its mainstream-ness . . .
Not that the logo makes a difference when it comes to the OS (which I absolutely love. NetBSD is one of my favorite OSs) - but I think the new logo sucks.
.. flag .. and nothing more. It doesn't tell me anything. It's got no feelings, no 'struggle', no cooperation .. and no _daemons_.
.. but .. I really don't care about that.
I loved the look of the old one. The BSD daemons scrambling to raise their banner. It gave me a nice feel.
Now we've got this
But sure.. it's clean looking
Bad choice, imho.
"Rune Kristian Viken" - http://www.nwo.no - arca
Hey, it's got just the right colors for halloween!
I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
It's +++ATH0, as I recall, if you simply type ATH0, it has no effect on your modem. The +++ is the command escape sequence
I don't use Emacs; it uses me.
Boring!!
It looks like the guys in suits won.
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
I'm bummed that they didn't pick one of mine. But at least the flag has a creative idea behind it -- namely, keeping the tradition of the original logo alive a little bit.
Oh well. If any developers would like to claim those logos I made, I have SVG (and EPS, I think) versions lying around. I can send them on, possibly with a project name added in. There is a link at the bottom of my logo page that reads, "contact the webmaster." Use that if you're interested.
My Greasemonkey scripts for Digg &
I dont like it, the cute devil is ubiquitous and synonymous with BSD!
On its own, it's a good logo. Simple, spot-color, has name, has a key element (the flag).
/.'ers have complained about the lack of "team" in the logo. The very presence of a pennant or flag suggests a team effort, at least in my eyes.
However, by dropping the devil, it obscures its historical relation to other BSDs. This is A Bad Thing.
A small devil silloette somewhere in the logo would've eliminated this problem.
Some
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
But will anyone look at a bland flaggy thing and think "NetBSD"? Meh.
Hint for the suits: if your logo could without alteration be applied to pretty much any category of business or thing, if it could be mistaken for a thousand similar logos, then it's too bland to mean anything or be memorable. Ie: it is unable to function properly as a logo.
I'm still trying to imagine a tattoo of a... flag. Or an attractive woman (sorry, can't find the link) in a... flag costume.
Nope. Still no good.
I understand the reasoning behind making a blander, more corporate logo, but it's kind of a sad change, nonetheless.
Thanks! I needed a laugh today...
Do not look into laser with remaining eye.
I'm not saying you deserved to win (as I'm sure there were hundreds of equally cool or cooler logos submitted), but you deserved to win a great deal more than the "flag of indifference".
I rarely criticize things I don't care about.
.. all getting together and building a damn kick ass Open source game engine then a REAL Tribes3 game to better the feeble attempt of tribes vengeance, now that would be worthy of news.
punctuation goes inside quotes.
Whilst it's good that the NetBSD people have recognised the need for a proper logo, my impressions are...
It looks slightly dated, like something from the late 80s/early 90s when corporate types were going for 'flowing' logos with gentle curves. The typeface and colours also contribute to this impression.
It's also fairly boring. If they decide to have a mascot as well, this won't such a problem though; logo for corporate stuff, mascot for the fans and developers.
In fact, I wish someone would design a proper (generic) Linux logo. Specifically, one that incorporates the word 'Linux' and could be used without fear of looking unprofessional. Tux seems to have become logo (as well as mascot) by default, but is not really suitable for more serious use.
Of course, Tux would remain as the mascot (although personally disliking Tux, I appreciate that I'm probably in the minority). 'Serious' literature would use the Linux logo, everyone else could use either- or both- as they pleased.
"Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
The logo was designed by Grant Bissett, an Australian designer.
This is about marketing - pure and simple. The people behind NetBSD have every right to make the OS more accessible to as wide a range of users as possible, and part of doing that involves making it look more professional and less like something thrown together by a bunch of gamers in their parents' basement.
The new logo is clean, elegant, shows motion, uses bold colors, and is readily distinguishable from any other OS-related logo. Having a professional logo doesn't make you evil, and it doesn't mean you've sold out. But for better or worse it does mean that people (and not just management types) will tend to take you more seriously.
Read the EFF's Fair Use FAQ
at Iwo Jima.
I take it this means I'm now fired...
Cue The Sun...
I doubt SlashDot would consider it "news" if Microsoft came out with a new logo for their latest InternextActiveDirectXbox product. Why are we supposed to give a damn about this?
Shame on Google.
And then while they might insist this is "just orange", what they did pick looks awfully similar to a red flag, raising the specter of all the atrocities that have been committed in its name. BTW Mozilla ditched the red star for this very reason. Neutral? Inoffensive? How "good" intentions often go terribly wrong (if the ones you name ever really were more than epitomes of "political correctness")... And moreover, this one's already taken.
Same could be said for Firefox's logo. How many times have you seen a browser with some kind of element embracing a globe icon. Maybe the folks over there could come up with something more original than going with a more familiar look and appeal.
... if I were artistically inclined (drawing wise, anyways), I would have put BSD in a net. Corny, but ya know what it is. :)
sigs are like a box of chocolates, they all suck remove the underscores to email me
NetBSD is always the first OS to be ported to new hardware because it is the most portable code. In a similar fashion, the new NetBSD logo is always the first logo to be designed for new Slashdot articles because it is very easy to draw.
Note to the judges, If the text in your logo needs to be readable to identify your product, it's not a good logo.
That is not the case. By your definition, no text-only logo could ever be "good". The thing to understand here is that in graphic design, text functions simultaneously as a means of encoding a verbal message and as a formal graphic in its own right. The letterforms or typefaces are significant, the configuration is significant, the colors are significant, and all of those things culminate in a recognizable pattern. Don't view the word and the image as mutually exclusive concepts when looking at the logo (or in general, for that matter). There are more aspects to reaction than the cognitive.
Anyone who knows NetBSD's heritage knows the significance of the flag. The old image has been distilled into something iconic, but by the reactions it seems that many slashdotters have again demonstrated that unfortunate tendency to hastily judge based on instantaneous first reaction. Contrary to some of the criticisms voiced today, this logo does mean something.
yeah, just look at the flop that was the Nike swoosh. Way too bland and generic for serious use.
The old logo was better.
I honestly believe that anyone remotely interested in downloading the NetBSD logo's has the computer know-how to do to so. I don't think the 9 or so various README's on HOW-TO download images off the web! and suggested html tags are absolutely necessary. it's almost insulting. give us more credit then that!
in the bonds, ppka
If there were 400+ designers in the competition, I'm sure we'd have a better logo.
One of the stated reasons for coming up with a new logo was that the old one was too nationalist, violent, upsetting to religious types, bla bla bla. But guess what -- when the primary goal of your design effort is not to offend anyone, you end up with a bland and totally forgettable image. I couldn't have come up with a better example of pussified PC thinking if I tried.
...do they still stick to the daemon as maskott? Cause i rather like to stick to my 30cm daemon i have on my desk than to an orange/grey flag that looks like the latest advertising campaing for generic viagra...
Look, this thing is totally safe! Built it myself, you know. You just press that button like this and then turn that lev
You keep using that quote. I do not think it goes how you think it goes :P
Turn the logo on its side...ohmighod, the flag suddenly develops horns!
;)-
BIKESHED? :-D
Resistance is futile. Reactance buggers it up.
Kettle boils dry - no-one is injured.
Yawn!
AT&ROFLMAO
Clean, simple, and tasteful. :)
Also notice that the flag is the surviving element from the old logo - representing the strain to "conquer" new platforms
Choosing a logo with these qualities could be *much* harder than it seems... It's definitely a good pick.
Anyone else think for a minute that the ad below the story was a graphic of the new logo? I got the Sybase one with a big red demon-guy shaking money out of someone's pockets. With the BSD-demon connection I thought it was plausible, but bizarre.
Disclaimer: I work for a different Phone Company than the one Scott Adams worked for back when Dilbert was mostly a Phone Company thing.
Bill Stewart
New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
The old one really, truly, was a proper representation of terminal decay.
It just looks... boring. A flag? What the fuck? Speedy must be spinning over in his grave.
:-))
(That was a "BSD is dead" joke, by the way -- emphasis on joke.
Assume I was drunk when I posted this.
vi .config
/bin/ed instead?
make oldconfig && make install
May I suggest using
It's the standard editor, and it seems
to fit your masochistic style.
I'd use menuconfig for changes.
I think that's the sole universal criteria of a bad logo. If you can change the word to another company or anything really and have it fit, it means your logo has no intrinsic meaning. The only way these generic logos attain character is through ruthless repetition which is lame compensation.
NetBSD : BSD :: RedHat : Linux
Were that I say, pancakes?
i, for one, think this sucks...
...of course, anyone who would pick an OS based on logo deserves a swift kick in the head anyway.
it's really annoying seeing a really cool logo with history and personality be dumped in favor of one that looks like every other corporate logo out there... bland and tasteless, in my opinion.
Ian
I think it looks nice. Very good choice.
When I see cute cartoon Tuxes and BSD devils, whether they're doing their imitation of the Iwo Jima flaglifting or not, I think "my god, and we're trying to get onto the corporate desktop here."
I've actually had an experience where I was recommending Linux in a corporate environment, and someone said "Is that the one with the cartoon penguin? How can we take that seriously?"
And it's no joke. You have to remember, appearance is everything to those people. Appearance matters more than reality. And if you have a cartoon demon as your "mascot--" or Eddie from the Iron Maiden albums, or WHATEVER-- nobody but hackers are going to take the thing seriously.
Intolerance for ambiguity is the mark of the authoritarian personality.
Time for FreeBSD to do the same. FreeBSD needs something other than a 20-year-old drawing of a devil to appeal to the masses, right?
I liked the old logo.
Sure, it's el-bland-o. That's the whole point. It's a subversive, sneaky way to get our favorite daemon team past the PHBs and into the corporate centres.
It's a DISGUISE, people. The mascot has not changed. The software has not changed. It's just gone stealth, dived below the loony-religious radar.
The new logo is funny because it's so deliberately bland that PHBs won't remember what it means in a weeks' time. It's the semantic relative of '404' or a little green light - means nothing to the beancounters, but speaks volumes to those in the know.
Look at this link
Will sys-admin for food
welcome our new phallic logo.
BTW Mozilla ditched the red star for this very reason [mozilla.org].
The bug you linked to, claiming that the red star was offensive, was closed as VERIFIED INVALID.
that dull new ghey flag logo suxxors
I prefer the old logo, and will do a rip and replace on all distro revs hence forth.
Although, the logo has changed; both Firefox and Mozilla now sport newer logos (the "communist" star was MUCH better than that awful Phoenix logo!), and the mozilla.org team has a marketing group as well.
The wheel is turning, but the hamster is dead.
The flag stands for defeat. Go orange flag! ---- Matthew Daniel Leung
I have to say that I like the logo. It meets my one requirement for a good logo, and in spades:
A good logo can be recognizably spraypainted with one template.
In other words, the logo is simple enough that it doesn't require any serious work to put it on things, it can be read from close up or afar, its not overly complicated and it looks unique. And this logo fits that requirement quite nicely.
I also like the placement of the flag, the diag it makes with the text really gives the logo some oomph.
The dream reveals the reality which conception lags behind. That is the horror of life- the terror of art. -Franz Kafka
Even with the new logo, NetBSD and still managed to offend some people because of the flag coming from that other picture from Iwo Jima. Everything offends someone, no matter what it is. I bet if I popped my neck in public, or cracked my knuckles, someone would be offended. There is a girl at school who freaks out if someone rubs things, like runs their hand down their desk, or down a peice of paper. Everyone needs to grow the fuck up.
Sig: I stole this sig.
...a lengthy process is now under way for a design for a NetBSD flag.
God that's bad
was rigged. damn ugly logo.
http://www.netbsd.org/
Am I the only one thinking the orange/gray on the logo doesn't look pretty at all with the bluish menus ?
The logo itself is ok, it just doesn't seem to fit with NetBSD's site.
Perhaps the site colours should be changed ?
So why orange?
Well, the Daemons are Red, so that would have been the first choice.
But Red Flag Linux is taken by Communist China.
So, Orange is the next closest color. Near InfraRed would have been a hipper choice.
My God, it's Full of Source!
OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
"Chris Gilbert has added experimental ABLE firmware support on cats, please see his mail to port-cats for more information."
We now wait for the port-dogs to emerge...
Nice boring corporate logo. Yuck.
Why does the AOL running man remind me of a DDR song, namely Drop Out?
you are a legend
Long Live Bakunin,
Long Live Prince Kropotkin,
Long Live Malatesta!,
Long live Noam Chomsky!
Long Live Other Anarchists!
Whats your off-peak rate ?
It's a perfect logo. People bashing it either don't have good taste or don't know what a logo is.
Was this in response to the copyright-infringement lawsuit threatened by Satan, on behalf of Hell L.L.C.?
Only DragonFly and now NetBSD have logos.
Helevius
With the FreeBSD folks having the demon babes, with the flag, NetBSD can go now to something in the bare breasts line of this Painting ;-9
It took NINE AND A HALF MONTHS to come up with the word "NetBSD" and a flag???!!!
Absurdity: A statement or belief manifestly inconsistent with one's own opinion. -- Ambrose Bierce
Do you know the tragedy on Iwo-jima during the WWII? More than 27,000 soldiers have lost their lives there.
Hey Fucking Yankee! Your granpa killed a bunch of Japanese in caves, burned alive them by flamethrowers. You, prised as hero saving the world, are the only brutal bloodthirsty killers. Or just wanna eat human-B-B-Q?
That's the story of Iwo-jima and the previous logo was appearently taken from its symbolic picture:
http://www.iwojima.jp/stamp.jpg
http://www.iwojima.jp/statue.html
And the new logo still inherits the original concept. Under the flag, I see mortified ghosts.
I'd rather like to choose the logo of twin-tower with 911 airplane. Or burned soldier on the bridge of Bagdad? They're much suitable for stupid Amaricans. Ha Ha.