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What Went Wrong for AMD's AM2?

An anonymous reader writes "When AM2 was first announced it seemed like it was going to be a guaranteed hit. After all, this platform would be moving the tremendously successful socket 939 into the future with its use of DDR2 memory, a greatly increased memory bandwidth, hardware virtualization, and a number of exciting new CPUs. Despite everything AM2 had going for it, this includes a dedicated enthusiast base and a tremendous amount of pro-AMD spirit at the time, the new platform has largely been dismissed by consumers. The question now is, what happened? How did AMD go from record growth and being the darling of enthusiasts to having a new platform which failed to impress?"

318 comments

  1. What went wrong? by Anonymous Coward · · Score: 2, Insightful

    What went wrong with AMD's AM2?

    Core 2 Duo?

    1. Re:What went wrong? by Tavor · · Score: 3, Interesting

      Ah, but it is more than Conroe Duo. But to make a very quick summary of the article, it is this: cost.
      The cost of replacing a 939 system with AM2 doesn't justify the price point.

      --
      Windows has detected an undetectable error.
    2. Re:What went wrong? by kripkenstein · · Score: 0, Troll

      What went wrong... with TFA? Perhaps they can't afford an editor? Some examples (emphasis mine in all):

      "Despite everything AM2 had going for it, this includes a dedicated enthusiast base and a tremendous amount of pro-AMD spirit at the time, the new platform has largely been dismissed by consumers."

      "Where did things go wrong for AMD, a company that was on a legendary upswing, during which it could seemingly do no wrong."

      "They were clearly unable to do so (or did not intend to) so most 939 owners were never inclined to upgrade"

      "This is just simple economics, as in it does not make sense to invest the money in going with AM2 when consumers can get a 939 computer for less."

      And many others; I just ran out of patience. I apologize for my grammar nazism, and I am prone to making lots of mistakes myself, I admit; also, many of these aren't actual mistakes but just bad style. However, if you want your articles to be taken seriously, make sure they are polished beyond that of a high-school student's blog. Regardless of content, the writing here is so poor that I am surprised/disappointed that this was posted on Slashdot.

    3. Re:What went wrong? by Anonymous Coward · · Score: 0

      I can't believe nobody's made an A2M joke yet.

    4. Re:What went wrong? by Anonymous Coward · · Score: 0

      Wait for it... It will cum

    5. Re:What went wrong? by Tekzel · · Score: 1

      The thing about your response that stood out the most is that you were actually SUPRISED that this was posted on Slashdot! Surprised this was posted on Slashdot? Thats like being suprised when you fall off a 2 story building and break a bone.

    6. Re:What went wrong? by JPriest · · Score: 1
      I like how we mod people down here for saying what most people are thinking.

      Also, if comparing memory bandwidth alone DDR2 still isn't that much more impressive than just DDR. When benchmarking an Application where memory bandwidth is only one factor I'd say a 2-5% gain is to be expected. I don't see the big deal and even AMD said early on not to expect much gain from the upgrade. I guess the fanboys were expecting more from the upgrade but this is why we call them fanboys.

      --
      Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
    7. Re:What went wrong? by khelms · · Score: 1

      Why is parent at -1? It seems pretty obvious that Core 2 Duo has stolen most of AMDs thunder and it's not trolling to point that out.

  2. Article reposted by Anonymous Coward · · Score: 5, Informative

    Before it gets slashdotted, or if you don't want 3 pages with ads -- here's most of the text.
    --
    Before we get started it should be made clearly that despite what people may say, AM2 does make for a capable computer. We took a look at an AM2 build based on an Asus M2N32 SLI motherboard not too long ago and were happy with the system. The disappointment in AM2 is not a result of its failure to perform, but rather the failure to match the performance gains seen in the move to the K8 platform. Our testing has confirmed what the industry at large has found to be true- the move to AM2 should bring performance gains of about 3-10% when compared to socket 939, with an average increase below 5%. This is what we would comfortably call an "incremental" performance boost, but nothing more.

    So what happened to AM2? Where did things go wrong for AMD, a company that was on a legendary upswing, during which it could seemingly do no wrong. Even with reasonable pricing, a well-timed release date, and high availability AM2 was unable to take off in a way that was commensurate with its potential.

    1. Conroe
    An appreciably part of the success of sockets 754 and 939 were due to a colossal blunder on the part of Intel: Netburst. This architecture was kept around since 2001 and was always being improved in piecemeal, rather than simply being replaced. The whole episode was capped off by an unimpressive dual core architecture that was kept alive practically on price alone. During this time (754 came out in fall 2003 and 939 came in early summer 2004) AMD did their homework and put out the impressive but short-lived socket 754 and then 939.

    But the landscape was changing by the time AM2's release date was announced. Intel had released its Core architecture and the word had begun to spread about Conroe, what would come to be known as Core 2 Duo. Early benchmarking by a number of hardware sites not only let consumers know that AM2 would be a slight performance increase, but that Conroe would be a dramatic one. By the time AM2 was available Core 2 Duo was one of the most highly anticipated processors of all time and AM2 was the "also ran". There was no way that AMD could compete with Intel's marketing clout, regardless of the performance or previous successes.

    2. AM2 is setting up AMD for the future
    As good as 939 was, it could only last for so long. AMD had to start to look towards the future, which meant moving to DDR2 memory, increasing the availability of memory bandwidth, launching a platform for improved chipsets and the like. Improvements must be done in stages: Socket 754 brought 64-bit, 939 brought dual core, dual channel memory, and mass acceptance of PCI Express video, and AM2 would bring us DDR2. AM2 may not be terribly exciting, but it is paving the way for K8L, AM3, and AMD's 4x4.

    3. AM2 is confusing
    Unless you follow the processor market closely, AM2 can be confusing. The naming convention "AM2" or "M2" is much different from 754 or 939 and a little investigation reveals that AM2's socket uses 940 pins. As you may recall AMD has already has a socket 940, it came out along with 754 and was used for Opteron and high-end FX systems. Despite the numerical similarity AM2 and 940 are extremely different and are not compatible with one another. Once consumers get past that they will have to figure out the processor they want, more than a few of which have the same name as their 939 counterpart.

    4. 939 was too great
    OK, a platform can't perform too well, but the success of 939 meant that in order to top it AMD would have to do bring something really innovative. They were clearly unable to do so (or did not intend to) so most 939 owners were never inclined to upgrade. The strong performance of 939, the availability of cheap processors and great motherboards, and the overclockability of most systems meant that convincing people to upgrade has been difficult. A new system would require a new motherboard, memory, and a CPU in the very least, possibly more if the user was upgrading from a

    1. Re:Article reposted by jacquesm · · Score: 2, Interesting

      how about the opteron ? X64 is where it's at, I'm running a whole bunch of them and nothing intel will sell you at a reasonable price comes even close.

      they're cool running, very stable and debian etch runs like a charm on them (I had to fiddle a bit to get sarge running on them, especially mysql).

    2. Re:Article reposted by evanjfraser · · Score: 5, Interesting

      Well, the Woodcrest is spanking the opterons at present, I just got done benchmarking the new AMD chip vs the Intel woodcrest for PRMAN and Shake rendering and the AM2 is between 20% slower and 50% slower for what we want to do and the Opteron 280's are about as fast (core for core) as our aging 2.8GHz Xeons

      To add to that, our reliability record for AMD systems is mindblowingly shocking. Having purchased 65 Dual 280 Opterons, we've had problems with ~60% of them.

    3. Re:Article reposted by speculatrix · · Score: 2, Interesting
      our reliability record for AMD systems is mindblowingly shocking

      I'll agree with that, a lot of the early opteron boxes we bought at $JOB-1 had problems - I think that Tyan rushed out the motherboards in the Black Box Servers and they were not very robust. That said, Black Box Server's build was quite poor too.

    4. Re:Article reposted by jean-guy69 · · Score: 3, Informative

      From which manufacturer these systems came from ?

      Here we have 8 dual-processor server with two opteron 265 each, 2 dual-processor servers with opteron 244. Everything was built by a local integrator using good "made-for-servers" components like tyan motherboards..

      These servers are used in different sites, often under suboptimal conditions, some of them had to run with a 35+ C ambient temperature for several days.

      We haven't seen the beginning of a hardware problem with any of these servers.

      Yes sample is small compared to yours, but i'm impressed. I must be terribly lucky if you had a 60% problem rate and I had 0%.

    5. Re:Article reposted by MrNaz · · Score: 1

      I've been running a dual opteron server for around a year now, doing web, database and middleware stuff. All components were bought and assembled in house, running a Tyan Thunder motherboard. Not so much as a hiccup. Not exactly a grid, I know, but just thought I'd throw in my 2c.

      --
      I hate printers.
    6. Re:Article reposted by Evro · · Score: 1

      Huh, sounds like the whole thing can be summed up with "Intel was better and cheaper."

      --
      rooooar
    7. Re:Article reposted by Anonymous Coward · · Score: 0

      ...the introduction of a something new has inevitably caused a drop in the price of the older gear. DDR memory and 939 motherboards can be had quite cheaply...

      What is the reason then for the price jump in DDR? I bought http://www.newegg.com/Product/Product.asp?Item=N82 E16820227210/ for $150 back in March on rebate ($200 retail), and it now sells for $310 retail.

    8. Re:Article reposted by racermd · · Score: 4, Informative

      To answer the original post of "Why isn't AM2 as successful as it could have been?", I offer the following:

      1: Timing - Intel was already releasing chipsets that offered most of the major features that AM2 brought. Namely, that's DDR2 support. Put simply, AMD waited just a little too long to get the AM2 platfor out the door. I remember seeing (very eager) questions about when AMD would be releasing a platform that supports DDR2, but AMD stated - and I'm paraphrasing, here - "You don't need DDR2, yet. See? Look at the performance numbers." While this is true, they missed the perfect opportunity to hit a market at peak interest. As AMD delayed the rollout, interest waned. By the time they brought it to market, it appeared that most of the buzz they generated was gone.

      2: Poor release - After telling everyone that they didn't yet need the features that AM2 would have brought them, they failed to re-generate the buzz and interest in the product upon release. Most people I know (myself included) really are perfectly happy with the performance of Socket 939 and DDR. I have no interest in buying an AM2 system mainly because the performance gains I'd get by upgrading nearly my entire system isn't worth it. I suspect that many others feel the same. This attitude is a direct result of AMD's earlier position on the lack of performance benefits of DDR2 and the other new technologies.

      In other words, AMD missed the boat with AM2 and they have nobody but themselves to blame. I suspect their teams could feel the consumer anticipation, but just didn't have a product ready to get out the door. And, instead of releasing a half-finished platform, they decided to downplay the seemingly minor advantages until their product was made ready. Adjusting consumer expectations in that manner killed the interest in their newest offerings mainly because it they didn't bring anything new that Intel wasn't offering.

      Just my $.02

      --
      My sources are unreliable, but their information is fascinating. -- Ashleigh Brilliant
    9. Re:Article reposted by Anarke_Incarnate · · Score: 1

      As well, my company has 2 servers running an Active/Passive Win2003 cluster for Exchange 2003 and have had no hardware failures at any point on these systems. We liked them so much, we went with an almost identical setup for our VMware project to consolodate all our old Netburst architecture servers to the AMD64 based servers running as VMs

    10. Re:Article reposted by LWATCDR · · Score: 1

      Woodcrest runs out of steam once you get past four cores. Just not enough bandwidth. The Opterons scale better past four cores. Of course you can do A LOT with for Opteron or for Woodcrest cores. I am also pretty sure that that you will pay a good bit more for a Woodcrest.
      What everybody is missing is where Intel really IS spanking AMD right now.
      Virtualization!
      Franky Athlon64X2, Opteron, Core2, and Woodcrest are fast enough for me to build any server or workstation I could want right now. Where Intel is really doing well is with the Vanderpool extensions. I tested Parallels on a Mac Mini the other day. It is freaking brilliant! Windows XP ran just fine and seemed to be very close to fun native speed. Disk access seemed a little slow but other than that it worked great. We will be testing Xen on our next test server. You can use VMWare and Xen without virtualization extensions but you will have a bigger performance hit or have to use OS's that are Xen aware. Vanderpool seems to really improve the performance of an OS running under a Hypervisor.
      AMD has been promising Pacifica for a long time but Intel has delivered it.
      I really like AMDs technology and I use AMD at work and at home. I think AMD is doing a lot right but... Intel's Vanderpool extensions are far more important than shear speed
      improvements. The next developer machines at my office will probably be Macs running Parallels. We are currently developing for Windows, and Linux. We looking at adding Mac to the mix. With parallels we can have all three OS,s on a single desktop and move easily between them. For web developers it would allow the developer to run the LAMP stack under Linux, develop the site under OS/X and the test with Safari, Firefox, and IE all from a single notebook.
      I don't want a Core2 because AMDs CPUs are too slow. I want the virtualization extensions. That is the killer advancement in the Core2 line
      Now if AMD can deliver pacifica and get out a true quad core chip soon. Well just imagine a two socket 8 core Numa workstation with the graphics controller linked to the CPUs with hypertransport!
      Or a 16 core four socket server using the hypertransport links for disk and network I/O. Using Xen you could probably replace 30 1U servers with a single 2U box.
      AMD needs to pull up it's socks and deliver Pacifica on all of it's CPUs. I am hoping that I will have a really good option from AMD soon. Right now the Mac Xserver is looking mighty nice even if I toss MacOS/x and put Linux on it.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    11. Re:Article reposted by Anonymous Coward · · Score: 2, Informative

      We have over 120 AMD Opteron dual-core, multi-processor, servers (All HP). Have had many of them for a year or so... mostly running under constantly high loads in a mixed windows and vmware/windows environment. We have yet to have any issues not common with any other servers. Mostly PSUs, HDDs and Fans... one motherboard issue, one memory issue. I would say that it may be far more a function of the builder than the platform.

    12. Re:Article reposted by itwerx · · Score: 1

      Huh, sounds like the whole thing can be summed up with "Intel was better and cheaper."

      Not only that but AMD's own products got in their way. In the server market the Opterons are a better deal cost-wise and for the consumer/workstation market an Athlon is "good enough" for the price savings. So yeah, the only real market for these chips is either those few folks who have a genuine need for the absolute fastest box money can buy or those with more money than sense and a desire for any/every latest and greatest widget.

    13. Re:Article reposted by JebusIsLord · · Score: 2, Interesting

      I recently upgraded to an AM2 system, and here is my reasoning:

      I was running an Athlon XP 3200+ box (actually an overclocked 2500+), AGP graphics and DDR memory. It was time for a complete overhaul, and yeah - i guess I could have gone socket 939 and kept my RAM, but I figured future upgradability to K8L was worth the loss (and anyhow I only had 1GB of it, and didn't want to buy more DDR).

      This was about a month ago, and Core2 Duos were hard to find, expensive, and the boards even more so. I was looking at an extra $400 (CDN) or so for a basic Core 2 system vs. a basic AM2.

      So here I am, typing this on $150 X2 3800+ CPU on a $100 motherboard, and I've managed to overclock it past FX-62 speeds on air cooling (2850Mhz is completely stable so far). I know Core2 has supposedly better price/performance, but beat that price! Consider me happy with my purchase.

      --
      Jeremy
    14. Re:Article reposted by crabpeople · · Score: 1

      Dual Opterons suck down a tonne of power. Make absolutely sure you have enough of a power supply to handle it. I actually have two power supplies driving my computer right now, a 650 and a 450. They love power.

      --
      I'll just use my special getting high powers one more time...
    15. Re:Article reposted by Anonymous Coward · · Score: 1

      "our reliability record for AMD systems is mindblowingly shocking"

      Hah! As a technology support company i've had FAR more problems with intel chips...who ever had to upgrade firmware on an AMD chip?

      We sell a lot of custom built systems to schools, usually in batches of 50. Every single one AMD ever since one batch we decided to try intel and had about 20-30% of the processors dead within 2 years, not to emntion CRAPPY performance. We all remember the daughter boards to make socket chips work in slots right? More intel engineering.

      it's easy to sit around and talk about comparing top end processors. But what about what works for MOST PEOPLE? With over 1000 custom systems over 6 years to ONE CUSTOMER who logs EVERYTHING, i can tell you the following:

      About 3 out of 70ish AMD processors just up and die after about 2 years
      About 9 out of 50 will if they're intel (especially celerons)
      MSI motherboards are feature rich and cheap but they just don't last
      Logitech makes the most reliable KB/Mice
      Western Digital hard drives? Anywhere from 0 to 50% failure rate in bulk. Not worth their weight.
      Samsung hard drives last, but not past 5 years it seems
      Seagate makes a solid drive.
      Asus makes a reliable mobo.

      Need a lot of decent, RELIABLE, non bs computers? Go AMD.

    16. Re:Article reposted by evanjfraser · · Score: 1

      Actually, in power tests we've found the new AMD chips are consuming quite a bit less power than the woodcrests. 0.6A at full load as opposed to 1A. Unfortunately they just aren't fast enough.

    17. Re:Article reposted by Anonymous Coward · · Score: 0

      uhhhh, xen already supports amd's pacifica instructions, just try it on an am2 system that supports them (i.e. any am2 cpu except semprons). look for 'svm' in the capabilities list.

      and try to keep up with technology before bashing a product.

    18. Re:Article reposted by _damnit_ · · Score: 2, Interesting

      When I upgraded to 939 from Socket A/AGP, I found the ASRock Dual 939 had an AM2 upgrade path. It should allow me to piecemeal my upgrade to AM2, PCI Express, DDR2. I have had great success with the board and love the ability to slowly upgrade to the next level. I am not one to brag about a commercial product, but this one has been a great buy.

      I have been Intel free on the desktop since the K6 200Mhz. I have a Core Duo laptop and a Core 2 Duo coming soon. The performance is enough to make me consider jumping ship. I would have to buy all new gear except my drives.

      --


      _damnit_

      It's my job to freeze you. -- Logan's Run
    19. Re:Article reposted by cookd · · Score: 1

      Pacifica is out on AM2, and it is widely regarded as superior to Intel's VT. This is mainly due to Pacifica's support for "nested page tables".

      --
      Time flies like an arrow. Fruit flies like a banana.
    20. Re:Article reposted by Anonymous Coward · · Score: 0

      Interesting re: Parallels. I've had the exact opposite experience - I've got it running on a MacBook Pro and it feels slow. I haven't run through all the testing yet, but it's definitely not "close to full native speed". I have a customer who wants to run Premier on it too.

    21. Re:Article reposted by aminorex · · Score: 1

      Wait until you try to scale up past 2 cpus. The Intels will stink on ice, while the Opterons will scale essentially linearly.

      --
      -I like my women like I like my tea: green-
    22. Re:Article reposted by LWATCDR · · Score: 1

      Really?
      Just two weeks ago searched the AMD website for info on Pacifica and came up with nothing.
      Great news. Thanks for the info. Do all AM2s support it?

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    23. Re:Article reposted by kwark · · Score: 1

      I'm running a dual 265 setup with 6 disks on 1 550W PSU. The 265 is rated at 90W max IIRC. With a load of near 100% on all cores and stressing the disks, power usage according to a 700VA UPS is about 65-70%.

    24. Re:Article reposted by Massacrifice · · Score: 1

      What mobo did you pick? 800MHz DDR2 or 667MHz DDR2?

      --
      -- Home is where you eat your heart out.
    25. Re:Article reposted by cookd · · Score: 1

      I think so.

      Hey, that would have been a good answer to the "why AM2" question...

      --
      Time flies like an arrow. Fruit flies like a banana.
    26. Re:Article reposted by JebusIsLord · · Score: 1

      Asus M2N-E, which i'm sort of sorry about. The board works great EXCEPT for one major flaw - only 1.95 volts maximum for the memory. Most DDR2 needs 2.1 volts, so i had to buy some expensive Corsair DDR2-800 stuff and it still won't even run at specified timings (needs 2.1 volts for CAS4 operation). Hopefully a BIOS update will fix it... apparently you can adjust the voltage higher through software, so it isn't a hard-wired restriction. Stupid, hey?

      --
      Jeremy
    27. Re:Article reposted by LWATCDR · · Score: 1

      Except in raw performance the Core line beats the AMDs until you get past 4 cores.

      Frankly I am surprised that the big manufactures are not scared to death over the switch to multicores.
      It used to be that once you went for more than a single CPU server you where talking a big jump in cost.
      Now you go from a single to a duel with a chip swap.
      8 way servers will soon be as cheap as duel CPU servers.
      When commodity four and eight way servers are available that will cover what? 99% of the server market?
      This could be as dangerous for the big server makers as they where for mini computer makers.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  3. Nothing went wrong. by Anonymous Coward · · Score: 5, Insightful

    Why should anything be wrong with the AM2 platform?
    Nothing.
    It is just an evolutionary step for the AMD.

    1. Re:Nothing went wrong. by Znork · · Score: 2, Insightful

      Indeed. I really dont get the point. AM2 is simply a platform change; basically just a couple of lines drawn differently on the motherboard. And a new memory standard that's just not that big a deal (and, iirc, the reason it was a big deal at the Socket A introduction was that ordinary SDRAM performance really sucked and nobody wanted to touch RDRAM with a ten foot pole even if they could afford it, creating a huge up market demand for that specific change).

      The only consumers who have a reason to care at all about AM2 are people who look to standardize on a single platform for multiple upgrades, with the advantages of interchangeable components that brings. Separated platforms like 754/939 stink for that as you cant mix cheap and higher performance components, which makes AM2 a much better choice. But really, it's not that'll amount to that many.

    2. Re:Nothing went wrong. by dc29A · · Score: 4, Interesting

      Indeed. I really dont get the point. AM2 is simply a platform change; basically just a couple of lines drawn differently on the motherboard. And a new memory standard that's just not that big a deal (and, iirc, the reason it was a big deal at the Socket A introduction was that ordinary SDRAM performance really sucked and nobody wanted to touch RDRAM with a ten foot pole even if they could afford it, creating a huge up market demand for that specific change).

      I am not sure if the memory standard isn't a big deal. It probably helped Dell adopt AMD, since they need same memory (DDR2) for Intel boxes, so Dell won't have to have 2 suppliers for memory.

      This new memory might help also with quad cores and beyond. Right now the single/dual core AM2 is not bandwith starved (tests give DDR2 an edge of 3-5%), but that might change with quad cores and beyond where HT and faster memory could supply the cores where Intel CPUs might starve with a shared bandwith of 1033 or 1333 MHZ.

    3. Re:Nothing went wrong. by Cctoide · · Score: 1

      Well, it might have been a let-down for AMD, but for my new box I did pick a socket AM2 motherboard, for the reason that apparently socket 939 wasn't going anywhere, which meant I would be stuck with a 3800+(?) processor until I changed motherboards.

      --
      "Let's face it, it's a good story. Accuracy would kill it."
    4. Re:Nothing went wrong. by maubp · · Score: 1

      I'm running a dual core 4600+ in an socket 939, and you could also buy the 4800+ today as well. So no, you wouldn't be stuck with a 3800+ processor if you had stayed with your 939 mobo.

    5. Re:Nothing went wrong. by Znork · · Score: 4, Insightful

      "This new memory might help also with quad cores and beyond."

      True, and if AMD had waited with the platform upgrade until memory starvation did become an issue, the newer motherboards would have had a greater advantage compared to the old ones. So, complaining about the incremental nature of the change and lackluster performance increase means complaining about AMD being proactive and adressing the potential problem before it becomes serious.

      I suspect some reviewers are a bit bored and are just fishing for hits, because as far as I can tell, if AM2 isnt living up to expectations in some particular fashion, it's the expectations that are off, not the actual hardware.

    6. Re:Nothing went wrong. by Cctoide · · Score: 1

      The thing is my previous motherboard wasn't Socket 939, it was a Socket A VIA KT400. 939 was a possible choice for the new box, which ended up being AM2.

      --
      "Let's face it, it's a good story. Accuracy would kill it."
    7. Re:Nothing went wrong. by Lonewolf666 · · Score: 1

      The memory standard is not a big deal yet, because the old DDR standard with 2 channels (Socket 939) is good enough for the current dual cores. But as TFA says, it is an investment in the future because with quad cores the demand for more bandwidth will come.
      I think introducing AM2 would have become necessary anyway, and it was smart of AMD to do it a few months ago while they still had the lead in performance. Pushing such a change to market would be more difficult now, because people have better alternatives (hello Core 2 Duo).

      --
      C - the footgun of programming languages
    8. Re:Nothing went wrong. by ocbwilg · · Score: 2, Informative

      Why should anything be wrong with the AM2 platform? Nothing. It is just an evolutionary step for the AMD.

      I agree, nothing went wrong. The only point that I think that the article was right on was cost. Since the performance difference between the current generation of AM2 processors and 939 processors is so small (or almost negligible), the average consumer is buying based on price. And since 939 processors and systems are still available, though less "desirable" from being "older tech", the prices are usually better on 939.

      There isn't anything confusing about the naming conventions of the CPU, at least not any more confusing than they were on 939. The AM2 versus 940 "confusion" statement is a red herring, because they're not both called socket 940, and I have yet to see an AM2 product advertised as 940.

      The only real "problem" that AM2 has is that for the average consumer who buys a PC, then throws it out and buys a new one in 3 years, is the fact that AM2 doesn't add anything spectacular in this generation of chips. Sure, hardware support for virtualization is great for those few of us professionals who use virtualization, but the average user doesn't care. And while DDR2 is the new standard, and will undoubtedly have more benefit in the future at higher speeds (and with later revs of the AM2 CPU's memory controller), it wasn't really necessary at today's performance levels. The Athlon 64 went from a a very low latency (due to the integrated memory controller), medium bandwidth memory technology to a medium latency, high bandwidth memory technology. You wouldn't expect much change, except in extremely bandwidth-limited situations. On the other hand, the Intel line of CPUs went from a medium latency medium bandwidth memory techology (using an external memory controller) to a medium latency high bandwidth technology, so you would expect an improvement.

    9. Re:Nothing went wrong. by Anonymous Coward · · Score: 0

      It turned me off because reviews said the new am2 processors supported drm. That coupled with high prices on 64x2's have made amd lose any 'sympathy' appeal they previously had.

    10. Re:Nothing went wrong. by Phleg · · Score: 1

      This new memory might help also with quad cores and beyond.
      Not really. The huge factor involving multi-core processors is sharing caches. While I'm sure it'll have some benefit, it's not something holding back further improvements.
      --
      No comment.
    11. Re:Nothing went wrong. by Catbeller · · Score: 1

      Media oxygen.

      Intel made (finally) better processors than it did before, and the articles immediately spread around the web, predicting AMD's death, long delayed. Then, Intel coverage burned up all the media oxygen. AMD can't get its products covered because Intel is better, and Intel is better because AMD can't get its products covered.

      Reality is perception, and the collective perception is that AMD has curled up and died, if you read the major websites and magazines.

    12. Re:Nothing went wrong. by udippel · · Score: 1

      Hé, nothing went wrong !
      (or: Slashdot is getting worse)

      I bought an AM2 MB and am happy with it.
      Contrary to some posters here, where I live, AM2 processors are cheaper than the same CPUs as 754 or 939. DDR-2 was cheaper than DDR, again, where I live.
      There is a Gigabyte LAN, a great fan, no problems at all.
      Plus, I should be prepared for the future; socket-wise.

      And I still adore the CPU running cooler than the MB; with the fan stopping in between.

    13. Re:Nothing went wrong. by pupstah · · Score: 1

      Precisely! AMD never said this was a technology leap. Competent reviewers, and competent consumers know this and haven't complained a bit. It's a mere prep step towards their next leap.

      I really wish there weren't so many stupid people.

      --

      -- pupkick

    14. Re:Nothing went wrong. by Mistshadow2k4 · · Score: 1

      Same here, our new box is a socket 939 with a 3800+. We could have gotten an AM2, but there were three reasons not to. Firstly, price; the 939 processor was much cheaper. Secondly, because AM2 is still pretty new, there weren't as many choices. Thirdly, customer reviews matter a lot to us and there weren't that many reviews for the new AM2, so we went with the platform that had proven itself reliable rather than going with the new platform which hadn't yet.

      --
      I dream of a better world... one in which chickens can cross roads without their motives being questioned.
    15. Re:Nothing went wrong. by Calinous · · Score: 1

      Once, I don't think Dell uses a single supplier for memory (but I might be wrong). On the other side, the suppliers of memory would be perfectly able to provide DDR2 and DDR memory to a customer like Dell. One of the reasons (that might not currently be valid) was that the DDR memory was just a tad more expensive than DDR2.

    16. Re:Nothing went wrong. by default+luser · · Score: 1

      DDR2 also gives AMD the same power consumption improvements Intel has enjoyed. The lower signaling and operational voltage of DDR2 means less power consumed by the memory. The lower signaling voltage also means less power consumed by the memory controller.

      DDR2 was an essential move for AMD to cut power consumption on their mobile chipsets.

      --

      Man is the animal that laughs.
      And occasionally whores for Karma.

    17. Re:Nothing went wrong. by WuphonsReach · · Score: 1

      I agree, nothing went wrong. The only point that I think that the article was right on was cost. Since the performance difference between the current generation of AM2 processors and 939 processors is so small (or almost negligible), the average consumer is buying based on price. And since 939 processors and systems are still available, though less "desirable" from being "older tech", the prices are usually better on 939.

      Now, see, that's where I think the article went wrong. What we've found is that DDR2 memory is slightly cheaper then DDR memory (at least back in July/August) which makes up for the cost of the AM2 motherboard. (In fact, 2GB DDR2 was much cheaper then 2GB of DDR at the time. But memory prices have gone up over the past 4 weeks, so things have changed slightly.)

      CPU costs for the Athlon64 X2s are almost identical for the 939 vs AM2 chips. Prices on the 939 3800+ chip are actually up to $175 while the AM2 3800+ chip is selling for below $150 now.

      Notes:
      - We only buy dual-core AMD chips (ever since the late-July price break)
      - I'm comparing Asus motherboards that are pretty much identical except for the memory controller and CPU socket (which keeps things sane because the chipset is already tested and known to work)

      --
      Wolde you bothe eate your cake, and have your cake?
    18. Re:Nothing went wrong. by aminorex · · Score: 1

      You're generous. I suspect astroturfing, after the debacle with the fraudulent TPC-B benchmarks.

      --
      -I like my women like I like my tea: green-
  4. 2 things: price / speed, speed / power consumption by pimpimpim · · Score: 1

    Which leads us to intel core duo or whatever it's named (their naming scheme confuses like hell).

    --
    molmod.com - computing tips from a molecular modeling
  5. The very short summary... by Kjella · · Score: 1

    ...is that Athlon64 performed suberbly on DDR memory. Hence, the move to DDR2 is a lackluster. Now that DDR2 no longer has the price premium it did, AMD needs to come up with a new CPU architecture to take advantage of it. Or maybe more or less skip to DDR3 anyway.

    --
    Live today, because you never know what tomorrow brings
    1. Re:The very short summary... by slaida1 · · Score: 2, Interesting

      For me AM2/DDR2 is disappointment because it eats into the one thing Athlon64 was and is still, despite DDR2, superior over Intel's offers: low memory latency. DDR can't be run as high clocks than DDR2 but has lower latency, DDR2 feels like oldschool "MHz is everything" piece and AMD dumped DDR for it? Intel changed their game with huge caches and suddenly inegrated memory controllers don't matter anymore because there's so much cache. AMD is going to be left in the dust again unless they can offer something that's faster than what Intel has. And no, multiple cores aren't right kind of faster, that trick didn't save 3dfx and it won't save AMD.

      --
      Preserve old classics: copy your collection onto all hard drives.
    2. Re:The very short summary... by Anonymous Coward · · Score: 0

      Have you actually run benchmarks on your workflows that show that latency is the main performance bottleneck? or is "low latency" just a bullet on some feature list that gives you a warm-fuzzy and an excuse to buy what you want? If you look at the performance benchmarks, you'll see that Core 2 Duo is able to be pretty smart with prefetching and the like to get effective latency numbers lower (still not as low as S939 Athlon64). It also has decent memory bandwidth but not as high as the S939 Athlon64. The large caches help a lot but they aren't the whole story on just the memory front.

    3. Re:The very short summary... by LehiNephi · · Score: 1

      While it is true that latency is worse with DDR2 than with DDR, AMD still has the latency advantage over Intel because of their on-board memory controller. Yes, AMD's latency is worse now than it was with DDR, but it's still better than Intel.

      Besides, it all comes down to performance, and I don't see anybody complaining about the performance of DDR2.

      --
      Help find a cure for cancer. Join the [H]orde
    4. Re:The very short summary... by Anonymous Coward · · Score: 0

      This is something of a myth. Roughly speaking, DDR2 has twice the latency of DDR at the same clock. But DDR2 can clock much higher; the max officially supported speed for DDR on socket 939 is 400 MHz, while for Socket AM2 it is (currently) 800 MHz. The latency for decent quality modules is basically the same for both platforms when operating at their max supported speeds, and as DDR2 continues to clock higher and support tighter timings the latency will drop below the best DDR can do. That said DDR2 is still something of a hack, and DDR3 should be better.

  6. Asked, answered. by shmlco · · Score: 5, Insightful

    How did AMD go from record growth and being the darling of enthusiasts to having a new platform which failed to impress?"

    Question asked, question answered. It failed to impress, and they let Intel jump ahead.

    One only has to look at the seesaw video card wars between ATI and NVIDIA to realize the truth. The people who care about such things are a fickle lot. Let one or the other realize a huge gain in performance and odds are that most people--even "loyal" customers--will jump ship in a second.

    And if you don't care about such things, then... well, you don't care. So there's no demand, and you might as well have a hamster cage inside the box.

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    1. Re:Asked, answered. by Jekler · · Score: 4, Insightful

      When I was younger, I had (misplaced) loyalties to certain brands. Now that I've matured, I realize that AMD, Intel, ATI, NVIDIA, Microsoft... none of them have actually done me any favors. In the past I was loyal to AMD, ATI, and 3DFX - it was like I had some kind of "underdog" complex. I have come to understand that these companies are the technology equivilant of Nike and Reebok. They want us to be fanatical and pick sides like they're our friends, but they're not friends, they just want cash. With that in mind, I no longer pick my processors or video cards based on brand loyalty. I study some benchmarks, examine some price comparisons, and go with the winner. There are other companies, like many GNU/Linux developers, GNU/Linux distributors, and Google, that HAVE done favors for me and that actually warrants loyalty. But for all those companies I'm paying for a product, they've got me only as long as theirs is the best.

    2. Re:Asked, answered. by henriquemaia · · Score: 1

      Let one or the other realize a huge gain in performance and odds are that most people--even "loyal" customers--will jump ship in a second.

      Except if it is A certain hardware/computer brand.

    3. Re:Asked, answered. by LordLucless · · Score: 3, Insightful

      It depends on why you have brand loyalty. Personally, I prefer nVidia stuff because all the ATI gear I've bought has had annoying driver/software problems. I have loyalty to nVidia, not because I think they are better in some abstract sense, but because based on past experience, their products have delivered more of what I'm looking for. Same for AMD; I used to buy AMD because, again, based on past experience, I could get a similar performance from a cheap AMD cheap as an Intel. All other things being equal (cost, price, performance, etc), I am more likely to go with a brand to whom I'm loyal - but they've got to have earned that loyalty by having a history of quality products. The important thing is to realize why you have loyalty to a certain brand, and be willing to re-evaluate your position when the quality of the brand you favour starts dropping.

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    4. Re:Asked, answered. by MrNaz · · Score: 2, Insightful

      I can see one having loyalty to GNU/Linux, after all, being community based, people can take and receive from it directly at a personal level. But Google? They actually did you a favour? As in, they did something that they otherwise would not have done for your personal benefit? Or even the benefit of a group of people that you are a part of? I would sincerely love to know what this is.

      Brand loyalty can often be because a customer believes in a philosophy of a company's activities. A prime example would be me buying carpet from Interface. I would buy carpet from them even were it twice the price of the nearest competitor. I would do this because I am loyal to their ideals. I would change brand only if their fundamental philosophy changed. There is a balance, and if their products became absolutely abominable, then I would review this position, but I am making the point that brand loyalty is often not just immature, misplaced "fanboyism", and does factor rationally into a purcahse decision.

      Brand loyalty could also be a statement of complaint against a competitor's actions. We're always told that in the free world we can vote with our dollar. Fat lot of worth that has, when bone heads like you can be bought for a 1% price difference. If a company is engaging in pollution, unfair trading, selling substandard or harmful products, the economic theory states that consumers will shun this by avoiding their products, hence, the market will adjust these externalities out. Bollocks I say, and you've just proved me right. Most consumers are too ignorant and apathetic, reduced to simple counters of dollars and cents, with zero insight into the wider ramifications of a particular company's actions. I wrote about this very topic, feel free to read it here.

      I loved that your rant against brand loyalty was baed on the idea that it was immature, when in the next breath you cite Google as a do-gooder, which is just tomorrow's hegemonic corporation in wait for the current ones to get out of the way. If you're naieve enough to think that by not charging you to use their search engine / webmail / mapping features they are doing you a favour, then you have no business starting rants with "Now that I've matured".

      --
      I hate printers.
    5. Re:Asked, answered. by Anonymous Coward · · Score: 2, Funny
      When I was younger, I had (misplaced) loyalties to certain brands.
      With that in mind, I no longer pick my processors or video cards based on brand loyalty.

      Congratulations. You've made the very hard jump from consumer to capitalist.

      There are other companies, like many GNU/Linux developers, GNU/Linux distributors, and Google, that HAVE done favors for me and that actually warrants loyalty.

      Careful. You're slipping.

    6. Re:Asked, answered. by XzQuala · · Score: 1
      A prime example would be me buying carpet from Interface. I would buy carpet from them even were it twice the price of the nearest competitor. I would do this because I am loyal to their ideals. I would change brand only if their fundamental philosophy changed.

      And I would fire you in a second for costing the company money with your irrational ideals. Goodbye.
      --
      I had a good sig once... but I smoked it...
    7. Re:Asked, answered. by VENONA · · Score: 0, Offtopic

      The only exception I'd take lies with Google. IMHO, they're just another corporation (with the *responsibility* to go for your wallet), not some magical Do No Evil exception to the rule.

      1) Their track record regarding China isn't anything to brag about.
      2) They've been very slow to begin providing services (Google Earth comes immediately to mind) which were accessible to Linux/BSD users, which negates some of their Summer of Code efforts, in my mind.
      3) The benefits I can derive from them 'wanting to know all about me' are outweighed by the loss of my privacy. I reject Google cookies--I certainly don't feel as if I can trust them with my email.
      4) For the kinds of searches I most commonly do, they're simply not as good as they once were. To me, this at least implies some sort of issue with their search technology R&D efforts. It's probably not a problem, from a board/investor POV, as it's clearly good enough to hold market share and support their bottom line, as an advertising company.

      I'm not saying that for-profit corporations are intrinsically evil. Concentrations of capital have made a lot of good things possible, and that probably dates back to the invention of money. There are a few for-profits that I'm fairly supportive of, at the moment. But that can change in an instant, as a response to an entirely reasonable (from their POV, and their investors) decision that they take, which leads them to do something that's counter to my best interests.

      Non-profits tend to be more aligned with public interest. Even here, there's still no guaranty. Boards can still make mistakes, etc. But in general I tend to be more supportive of them.

      But *loyalty* I reserve for *people*. Not products, not corporations of any stripe (and certainly not Google), but people. Ah, well. Time to chase my disloyal self to work...

      --
      What you do with a computer does not constitute the whole of computing.
    8. Re:Asked, answered. by Sighe+Seer · · Score: 1

      "For the kinds of searches I most commonly do, they're simply not as good as they once were." I'm glad someone else has noticed this, too. I'm fairly disappointed that most of the top results of my tech searches are bogus dynamic fake search engine links, irrelevant ads, and many many marketing site links. Where DID the real results go ? On this topic, though... Brand loyalty is a funny concept. Like a corporation is loyal to YOU (me), eh? As for AMD, I used them exclusively in my computers and all the machines I custom built for clients, for around 7 years. Last month I got an e6400 C2D, and I have to say, it plain rocks for speed and whatever else it does. So now I build inexpensive C2D boxes with the inexpensive motherboards out that are less than $100, and have no issues at all with them. But that doesn't mean I wouldn't try something else that promised to be greater in a reasonable price range. Brand loyalty. Whew. Just what the marketing peeps were aiming for. Musta missed me, or I'm just a renegade.

    9. Re:Asked, answered. by MrNaz · · Score: 0, Flamebait

      You say that like I'd work for an unprincipled whore like you in the first place.

      --
      I hate printers.
    10. Re:Asked, answered. by MrNaz · · Score: 1

      Incidentally, do you know *anything* about Interface? Anything at all? Had you even heard of them when you replied earlier?

      --
      I hate printers.
    11. Re:Asked, answered. by XzQuala · · Score: 0, Flamebait

      And if you expressed that in your interview, you would never have the opportunity to turn down an offer.

      --
      I had a good sig once... but I smoked it...
    12. Re:Asked, answered. by 1arkhaine · · Score: 1

      Excelled post.

    13. Re:Asked, answered. by JPriest · · Score: 1

      Someone gets it. Give this guy something shiny.

      --
      Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
    14. Re:Asked, answered. by Anonymous Coward · · Score: 0

      I'm so sure you're a hiring manager. Yawn. Now go get that CGI script fixed, it was due yesterday.

    15. Re:Asked, answered. by MrNaz · · Score: 1

      Dude do you just not get my position on this? Are you that narrow minded that you just can't think in terms wider than a coin slot?

      --
      I hate printers.
    16. Re:Asked, answered. by Sloppy · · Score: 1

      I can't believe you compare AMD and Intel to Nike and Reebok. Nike and Reebok shoes aren't all that impressive compared to the $14.95 shoes I buy at Wal-Mart or Payless, whereas AMD's and Intel's products are pretty fucking amazing compared to a 6502. Sure, AMD and Intel just want your cash, but you really get something in return for it. Nobody can say that about Nike with a straight face.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    17. Re:Asked, answered. by ceoyoyo · · Score: 1

      It's a little harder to jump between incompatible systems than it is to jump between different suppliers of compatible systems. Intel/AMD? You can't tell the difference without looking it up. Nvidia/ATI? It's just which website you go to to get the latest drivers.

    18. Re:Asked, answered. by Anonymous Coward · · Score: 0

      but they're not friends, they just want cash

      And they said "those customers are not friends, all they want is a great value, a good price, and a good product."

      Yes, socialist OSS developers do great favors for you. Try calling their support lines 24x7. Try holding them accountable for fixes and patches. They will often tell you that it will be out when it is out. They are generally behind the curve and copy what 'for profit' companies do. Linux is nothing special, it is just free.

    19. Re:Asked, answered. by gnu-user · · Score: 1

      . Sure, AMD and Intel just want your cash, but you really get something in return for it. Nobody can say that about Nike with a straight face.

      Status, a pretty marketable commodity...

    20. Re:Asked, answered. by shmlco · · Score: 1

      People use Google because, by and large, it does a better job than anyone else. But Google is in a tenuous position, and, I think, a bit paranoid, because anyone who figures out how to do it better can build a 'bot, crawl the web, and put up a web site. And their traffic can shrink to a trickle in a second.

      Just look at how fast people deserted Alta Vista.

      And that is, BTW, why Google is sticking their fingers into so many pies. Because when someone DOES do it better, they still want to have some kind of a business left.

      Remember the story of the guy who rode in the parade chariot with the Emperor, whispering into his ear, saying "This too, shall pass."

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    21. Re:Asked, answered. by ajohn505 · · Score: 1

      It's more than just brand loyalty - it's familiarity. If you're familiar with a Radeon's control panels and options, why go to an Nvidia? It's less important with processors, but still applies.

    22. Re:Asked, answered. by MrNaz · · Score: 1

      I agree wholeheartedly, I was merely pointing out to our fellow Slashdotter that Google was not his knight on a white horse come to rescue him, and also the irony in him buying into the silly Google brand loyalty while calling other brand loyalties immature in the same breath.

      P.S., I *love* your sig ;-)

      --
      I hate printers.
    23. Re:Asked, answered. by Anonymous Coward · · Score: 0

      Disclaimer: I work for Intel, (which is why I'm posting anonymously)

      Brand loyalty comes from many reasons; some are emotional (irrational), and some come from very good reasons. About a year ago, the company told us (the employees), that major PC vendors would pay Intel a premium over AMD because we had a better reputation for delivering large orders on-time. (Major PC vendors place orders from AMD and Intel while chips are still being manufactured.)

      My (rational) reason for brand loyalty to Intel comes from this video. In summary, Tom's Hardware removed heatsinks from two live Intel CPUs and two live AMD CPUs. The Intel CPUs surrived, and the AMD CPUs went up in smoke.

      Granted, I'll admit to purchasing AMD. When I was entering college, I couldn't justify spending an extra $100 on an Intel chip, so I bought the K6-3 that I still use today.

    24. Re:Asked, answered. by Jekler · · Score: 1

      All 4 of my computers have AMD cpus, K6-3 450, K6-2 350, Athlon XP 2100+, and Athlon 64 3000+. I bought them because of benchmarks and price comparisons. At the time, the Intel CPUs were just unreasonably more expensive than the AMD ones. As of now, the Intel CPUs are still much more expensive. I never buy the top-of-the-line processor, I'm usually a couple years behind. Maybe out on the bleeding edge, the price points are closer, but for the value components I buy, AMD processors win almost every time. There were times I thought brand loyalty was a good thing if for the right reasons. But I've since learned that people hang on to their loyalties longer than necessary. For example given the reason of "reliability", people will hang onto that notion long after a competing brand has a track record of being more reliable. They still buy brand x because it's more reliable, even though that may not have been true for the last 10 years.

  7. Three words by oskard · · Score: 4, Insightful

    CORE 2 DUO.

    It just did, really, really, unexpectedly well. It is a good processor and has changed a lot of peoples opinions about the processor market and AMD's (and Intel's) competitiveness. I appreciate the fact that Intel, the top dog, is still willing to put up a fight and compete in price, performance, and power in a market that they already dominate.

    --
    Sigs are for Terrorists.
    1. Re:Three words by Anonymous Coward · · Score: 4, Funny

      CORE 2 DUO.

      Actually, that's only two words (and a number).

    2. Re:Three words by Propaganda13 · · Score: 1

      Core 2 Duo > incremental change. Seriously, that's pretty much it. AMD got caught with a platform change that added little benefit to the consumer and Intel came out with a big whooping stick. Now, everyone's waiting for 4x4, etc.

    3. Re:Three words by flappinbooger · · Score: 1

      I bought an inspiron 6400 laptop from dell for my work laptop. It has a core duo, 1 gig ram, 256 megs radeon x1400 video, glossy screen, etc. $1200 bucks. Come on. That is a killer price and this is a killer laptop because it's a killer proc. I have always PREFERRED AMD, and during the whole RDRAM mess and after they were the only thing that made sense for YEARS. Now... If I had to build a new box ... *sigh* it would be a dual core intel. But the thing is AMD likely has a duo killer in the pipeline (pun intended) and it's only a matter of time. Right? Right?

      --
      Flappinbooger isn't my real name
    4. Re:Three words by cdrudge · · Score: 1
      bought an inspiron 6400 laptop from dell for my work laptop. It has a core duo, 1 gig ram, 256 megs radeon x1400 video, glossy screen, etc. $1200 bucks. Come on. That is a killer price and this is a killer laptop because it's a killer proc.
      If you purchased that recently, you were seriously ripped off. I just bought yesterday a e1505 (Dell Home's twin of Small Business's 6400 with a Core 2 Duo, 1GB RAM, the x1300, 15.4" glossy screen, etc for $803.

      Either way, I had long been a fanboy of AMD because they were cheaper and had a much better price:performance ratio then Intel. It came down to the e1505 with the C2D or a Acer laptop iwth a Turion 64 X2 and for just a few bucks more there was a more significant performance advantage with the e1505. Sorry AMD, but competition is back in town.
    5. Re:Three words by flappinbooger · · Score: 1

      nah, it was in july.

      --
      Flappinbooger isn't my real name
    6. Re:Three words by EastCoastSurfer · · Score: 1

      Was that the straight price on dell's site or did you have some sort of coupon code? I've been looking at getting a merom laptop...

    7. Re:Three words by Svartalf · · Score: 1

      Only. Really. Impressive. In. 32. Bits.

      64-bit mode, they're not as compelling- and the reviews people are looking at
      are with CPUs that have an unholy amount of L2 Cache (And are actually more
      expensive for part price and per cycle than AMD's offerings...). It's in the
      domain of 4 megabytes of L2 compared to to the best AM2's 2 megs of L2. Of
      COURSE it's going to be "faster".

      Intel came to the plate with something I'll now consider in some applications-
      but is it compelling enough to buy nothing but? Nope. Right now, the
      overall performance story doesn't go to Intel- it still goes
      to AMD.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
    8. Re:Three words by Anonymous Coward · · Score: 0

      Problem is, I *didn't* buy a Core 2 Duo because Intel took such a long fucking time to get them to retail. No, I'm not talking about OEM machines. I'm talking about the damn chips. My last upgrade was an AM2 chip because the Core 2 Duo was only being sold to OEMs at the time. I'm not entirely happy with AMD (where are the 35W chips they promised back in January?), but at least I know that I have forwards compatibility with AM3, so I won't need a new mobo for my next upgrade.

    9. Re:Three words by snuf23 · · Score: 1

      "It's in the domain of 4 megabytes of L2 compared to to the best AM2's 2 megs of L2. Of
      COURSE it's going to be "faster"."


      Uh no. L2 cache is not the only thing that makes one chip faster than the other. In fact a lot of people have been taking the lower end 2MB L2 cache Core 2 Duos and overclocking them to higher than 3GHz. Performance is excellent and better than Athlon FX.
      As for the 64bit thing. Check out this article:

      Conroe and EM64T: Is There a Problem?

      While 64bit performance is nothing special, in most cases it isn't bad. In fact in most of the benchmarks the Core 2 Duo x6800 beats out the Athlon FX.

      The true test for the Core 2 architecture will be in multi core / multi chip mother boards. Will servers with 8 or 16 cores (2 or 4 slot) total underperform because of the memory architecture? It's here that AMD really has the better design with Opteron and hypertransport. Right now for a desktop computer Core 2 Duo is the best.

      --
      Sometimes my arms bend back.
    10. Re:Three words by cdrudge · · Score: 1

      That was with a $200 off $999 code. You can look here to see current coupon codes, or check out Slickdeals.net or Fatwallet.com.

      Laptop arrived today nine days early and I have been very happy so far.

  8. What Went Wrong for AMD's AM2? by Anonymous Coward · · Score: 0

    Nothing, (yet).

    Slashdot starts bitching about it with Intel ads surrounding it... But who cares...

  9. Core 2 Duo Happened by Alereon · · Score: 5, Interesting

    AM2 really is an excellent platform, it consolidated AMD's Value, Mid-Range, and High-End market segments into a single platform. The reason it's not viable in the larger market-wide Enthusiast, Performance, and High-End segments is simply that Core 2 Duo rapes it. If you're already considering spending the money for a higher-end Athlon 64 X2 or FX processor, you can move to a Core 2 Duo-based platform that will destroy the AMD options performance-wise by a margin that is nearly unprecedented while still providing good power and heat usage. Basically, if the market was perfectly rational and had no transition times, all systems would be AMD AM2-based until you reached high enough prices that it was cost-effective to use a Core 2 Duo, and the P4 and Celerons would be merely a bad memory. AMD's aquisition of ATI helps it in this regard, as ATI has been making some chipsets that are very reliable, very fast, and rather inexpensive. ATI definitely has the best integrated graphics solution in the laptop market, and AMD's Turion 64 X2 is more competitive here than the Athlon 64 X2 is in the desktop arena.

    1. Re:Core 2 Duo Happened by gnuber · · Score: 3, Informative
      ATI definitely has the best integrated graphics solution in the laptop market
      Not if you, like many Slashdotters, run Linux. In that case, Intel's open source graphics drivers are a no brainer.
    2. Re:Core 2 Duo Happened by SillyNickName4me · · Score: 1

      ATI definitely has the best integrated graphics solution in the laptop market

      ATI can't write drivers, not to mention their almost complete lack of support for anything not Windows.

    3. Re:Core 2 Duo Happened by Andrzej+Sawicki · · Score: 1

      Intel does not seem to win the power and heat comparison if you consider desktop processors (see link below). You would probably have to use their notebook platform to achieve that.

      http://www.tomshardware.com/2006/09/25/green_machi ne/page2.html

    4. Re:Core 2 Duo Happened by cortana · · Score: 1

      Unfortunately you then have to put up with Intel's binary and proprietary Regulatory Enforcement Daemon.

    5. Re:Core 2 Duo Happened by trynis · · Score: 1

      What does that daemon have to do with integrated graphics? I thought it was wireless networking that needed that daemon.

      --
      This is not a sig.
    6. Re:Core 2 Duo Happened by doublebackslash · · Score: 0, Troll

      I feel like the fight has just begun. We are only a few punches in. AMD was slow to start, had a few HUGE hits(64 bit, hyper-transport, Opteron, Dual cores that perform like dual cores and not two CPU's chained to the same FSB) and Now Intel actually has thrown a punch. This will be back and forth every 6 or 8 months for a long, long time. I've looked at the Core 2 Duo's processor specs (a riveting read, I swear) and they are not introducing anything that special, it really is an evolutionary breeding of AMD athlon64 tech with the P3, and I think they got the mix wrong. They will be hitting memory walls and scalability walls sooner than one would hope, they new FAB process will help with that, but they are shooting for massively parallel systems (4 cores,, etc). AMD is sticking to better per core and co-ordinated performance. AMD will bounce back, and Intel will face problems getting cross-core communication to even hint at what hyper-transport can do for in that arena. I'm going to be watching this fight with great interest, but even though I'm rooting for AMD I will still follow my wallet when the time comes to buy.

      --
      md5sum /boot/vmlinuz
      d41d8cd98f00b204e9800998ecf8427e /boot/vmlinuz
    7. Re:Core 2 Duo Happened by Barlo_Mung_42 · · Score: 1

      "ATI can't write drivers, not to mention their almost complete lack of support for anything not Windows."
      Aren't all the new macs running with ati?

    8. Re:Core 2 Duo Happened by SillyNickName4me · · Score: 1

      Aren't all the new macs running with ati?

      Hmm, good point. Not very helpfull for us BSD and Linux users tho (both of which enjoy pretty good support from nvidia)

    9. Re:Core 2 Duo Happened by SaDan · · Score: 1

      I've never needed any help using a PCIe ATI card under various distros of Linux. The drivers ATI provides work fine, if you read the documentation and follow it.

      ATI's older drivers did some interesting things, and had some quirks with regards to installation, but I still managed to get everything working. These days, the drivers are much easier to install.

    10. Re:Core 2 Duo Happened by SillyNickName4me · · Score: 1

      It is nice to hear there are people who get that to work, but annecdotal evidence helps little against a wall of bad experience.

      I never tried a pcie version, but with any of their agp cards I have had trouble.

      For example, a simple 9600 with Fedora core 5? Driver seems to work but no hardware accelerated opengl. That is in fact the best result I have had so far since at least it gives output and is stable (and is about what I can get with the open source drivers as well), and that was about 6 weeks ago with the drivers from that moment.

      I tried in the past to use this card with FC4 and Debian Sarge. At some point I did have opengl acceleration working on FC4, with 3 major issues: failing to support extensions that Doom 3 requires, it would crash so often that the things that did work became unusable, and a gforce mx440 would match it in performance.

      Its not exactly like I can't install a driver or such, considering that that radeon is really the only piece of hardware that I have that is supposed to work but doesn't (and yes, it does work on Windows, so it is not a broken card or such) and I understand more then enough of Linbux and drivers to deal with possible problems during installation, at least with everything else that I have used.

      In comparison, Nvidia's drivers have caused some occational problems as well, but generally they just work, and have done so for years.

      For that matter, the quality of drivers on Windows gives a slightly better (for ATI) picture, but even there they are still known for producing crap drivers.

      Oh, and they don't support FreeBSD either.

  10. Oh Woe is AMD! by segedunum · · Score: 4, Insightful

    I found the article a bit desperate to be honest in trying to portray some sort of honeymoon period being over for AMD. So AMD have released a product that wasn't in itself bad, but just didn't have enough gains about it over what had gone before for people to really go for it. So what? This just means that what went before was pretty damn good, isn't goint to be improved on much and is going to be hard to beat. For Intel, of course, beating what had gone before wasn't hard at all ;-).

    The only major gains AMD are going to make is when they shift to a new 65nm process and then kick off a newer architecture from there.

  11. It's because Vista, 2007, and HD video by A+Wise+Guy · · Score: 5, Insightful

    Currently, my pc runs fast, i can do everything I want on it and easily. Plus I am running an amd 3200. I have not been willing to update anything because my pc runs just fine. If I upgrade now, vista is around the corner and also unreal 2007. I want to make sure I can run the game when I get it. I also have not forked out for a new video card since I am running AGP. The last card I can use to upgrade my rig to play at least the current flock of games nicely is the 7800gs+ agp. This pc is going to become a Linux box to run unreal 2007 and I have no intention of updating until i see some benchmarks. at the moment, it runs just fine just like every person I know who owns a pc and does not wish to update. There is also HD video playback, HD video editing, currently, people are asking me about this and I keep telling them the technology is coming and there is no reason to update because your pc needs to be hdmi ready which current new brands and video cards are just barely getting into it. Current flock of technology is no reason to upgrade and most people I know are still making rediculous payments for the current pc's to lowsy dell and circuit city.

    1. Re:It's because Vista, 2007, and HD video by bloodredsun · · Score: 1

      Great comment. Lucid, full of common sense and a fine reality check for all those companies who tell us we HAVE to upgrade, when actually our current systems can easily run 99% of what we do.

      But seriously, you must be new to post something like this on /.!

    2. Re:It's because Vista, 2007, and HD video by 14CharUsername · · Score: 1

      Yup I'm in the same place.Actually I'm a little further behind you even with an Athlon XP 2800 and a crappy old radeon 9000. But if I want to upgrade I have to get a new mobo, new cpu, new video cards and possibly new RAM. That is a major outlay of cash right there. I would love to upgrade my video card right now, but its pretty silly to spend $100 now for a decent one only to have to replace it when I get a board with PCI-e.

      When Vista comes out the unwashed masses will rush out and buy a bunch of new hardware which will hopefully drive down the prices and maybe I'll consider upgrading then. For now all my upgrades are for things like power supplies and case fans.

    3. Re:It's because Vista, 2007, and HD video by Jah-Wren+Ryel · · Score: 2, Informative

      There is also HD video playback, HD video editing, currently, people are asking me about this and I keep telling them the technology is coming and there is no reason to update because your pc needs to be hdmi ready

      Anything that needs HDMI will not be edittable. HDMI is only necessary to support DRM, not to support any technical requirements of HD and DRM, as its backer's perceive it, precludes editting.

      I play back and edit raw HD transport streams on my AGP system all the time and since they have no DRM it works just fine. Even some of the DRM'd stuff (notably MS WMV9 encoded stuff like Terminator 2, Brothers Grimm, and a whole slew of IMAX titles) all play back 'fine' on the current system, at full rez.

      --
      When information is power, privacy is freedom.
    4. Re:It's because Vista, 2007, and HD video by A+Wise+Guy · · Score: 1

      you are absolutely right! I would hate to support the HDMI DRM bullshit!

    5. Re:It's because Vista, 2007, and HD video by Anonymous Coward · · Score: 0

      Why upgrade everything for an incremental improvment when my current upgrade path is not at it's end. My 939 board with a amd 64 3200 and 6600xt agp video card still has room for incrimental improvement. It can be debated that if you still have growth on your old platform, then the price/performance ratio is better sticking with it then a new platform when your gain will be incremental on either.

    6. Re:It's because Vista, 2007, and HD video by A+Wise+Guy · · Score: 1

      i been reading slashdot for the past few years and of course im new at this. But anything goes here and of course, most people here are against HDMI, DRM, Windows, some mac..... I own a zaurus. http://www.zaurususergroup.org/ we run qtopia, pdaxrom, open zaurus, X-environment. This is just a start, my pda runs open office, and most linux software under X. I have a 32 inch monitor running dual pc's on it. one is ubuntu and the other is windowsxp

    7. Re:It's because Vista, 2007, and HD video by n6mod · · Score: 1

      Anything that needs HDMI will not be edittable [sic]

      I guess it's part of Hollywood hiding the DRM, but people always get this wrong.

      HDMI is a connector standard. It's basically DVI and S/PDIF on a single connector (Those of you outside the US: It's the digital replacement for SCART)

      HDCP is the DRM layer, and can run equally well over DVI or HDMI... which is why you can get HDMI>DVI cables that are just that... cables.

      --
      You have violated Robot's Rules of Order and will be asked to leave the future immediately.
    8. Re:It's because Vista, 2007, and HD video by A+Wise+Guy · · Score: 1

      Interesting. I figured and also read that HDMI is introduced so you can't grab anything out of a hi density disk.

    9. Re:It's because Vista, 2007, and HD video by Jah-Wren+Ryel · · Score: 1

      HDMI is a connector standard.

      It is a lot more that just a connector standard, it is also a protocol standard.

      Its true that HDMI is backwards compatible with DVI, but with each new rev of HDMI (they have had 4 so far and are at 1.3 now) they introduce more and more differences.

      For example, DVI doesn't support YCbCr, but HDMI supports 8, 10 and even 12-bit YCbCr.

      With 1.3, they've specced out a faster data-rate (frequency on the wire) and also bumped the color formats up to include 30, 36 and 48-bit colors (both RGB and YCbCr) as well as the entirely new colorspace XvYCC.

      Additionally, one thing you glossed over is that the HDMI spec mandates HDCP but DVI does not. If a device has a properly licensed HDMI connector, it must fully support HDCP. Thus any application, like Vista's playback of hi-def defective recorded media (DRM) that requires HDMI, is implicitly requiring HDCP. Thus that defective media will not be [sic] edittable.

      --
      When information is power, privacy is freedom.
  12. writeup? wtf? by macadamia_harold · · Score: 4, Insightful

    Despite everything AM2 had going for it, this includes a dedicated enthusiast base and a tremendous amount of pro-AMD spirit at the time, the new platform has largely been dismissed by consumers. The question now is, what happened? How did AMD go from record growth and being the darling of enthusiasts to having a new platform which failed to impress?

    well, the article itself answers this question in the first paragraph:

    The disappointment in AM2 is not a result of its failure to perform, but rather the failure to match the performance gains seen in the move to the K8 platform. Our testing has confirmed what the industry at large has found to be true- the move to AM2 should bring performance gains of about 3-10% when compared to socket 939, with an average increase below 5%. This is what we would comfortably call an "incremental" performance boost, but nothing more.

  13. hmm by Alfius · · Score: 2, Interesting

    Intel could sell super computers at half the price of AMDs budget range and I'd still never run my main gaming machine on an intel. I don't care how good conroe looks its still supported by old chipsets (NF4 usually) and as far as I know has issues with SLI due to dodgy old chipsets. AM2 is the future, as a platform its superior in all but the processor front and as mentioned in the article I believe that AMD have many more tricks up their sleeves with the AM2 before they move to another socket. Intel seems to have all or most of its cards on the table already. Truth be told it will be interesting to see what happens but my money is metaphorically and literally (since I bought an AM2) on AMD

  14. memory bandwidth? by Anonymous Coward · · Score: 1, Interesting

    I remember reading that the reason for the slight performance increase is memory bandwidth: the current DDR2 simply isn't muchfaster than top of the line dual channel DDR. I forgot where I read it, as well as whether the problem was intrinsic to the RAM or whether it was a bus limit problem (seems to be unlikely ...).

    <AMD fanboy mode on>
    Of course, any and all of these 'problems' will disappear once AMD gets their 65nm process on track, and starts ramping up clockspeed
    </>

  15. VHS vs Beta by NuShrike · · Score: 4, Interesting

    Conroe (VHS) gives you more for less than AMD(Beta)'s superior Hypertransport and on-cpu memory controller. Conroe entirely stole the thunder of AM2, and consequently AM3.

    When you can get a Core 2 Duo E6600 and have it crush an FX-62 and at a fraction of a FX-62's price... It's the same formula as always, price to bang. You get more bang with 939, or go straight to Core 2 Duo.

    You could always argue time. AMD folks are used to living a long time on a socket type. 939 was only around about a year before AM2 came, whereas 754 and the previous socket 7 were very, very long lived. In another couple years, maybe AM2/3 will pick up steam, but it's too early.

    1. Re:VHS vs Beta by RAMMS+EIN · · Score: 1

      ``When you can get a Core 2 Duo E6600 and have it crush an FX-62 and at a fraction of a FX-62's price... It's the same formula as always, price to bang.''

      Does Intel actually win there? I mean, it's not just the CPU, you need a motherboard that supports it, too. How do the prices of complete systems based on E6600 and a comparable FX stack up?

      --
      Please correct me if I got my facts wrong.
    2. Re:VHS vs Beta by Snover · · Score: 1

      You're thinking of Socket A, not Socket 754. 754 was actually the shortest lived of the sockets.

      --

      [insert witty comment here]
    3. Re:VHS vs Beta by nxtw · · Score: 5, Informative

      Motherboards vary by about $10 for comparable features. Seems like the AMD fanboy is just grasping for straws here...

      Core 2 motherboards start at $46 (Newegg; VIA chipset) and Athlon 64 FX AM2 motherboards start at $47 (Newegg; SiS chipset).

      A motherboard with an Intel chipset can be found at $66, while a AM2 motherboard with the nForce 410 can be found for $57.

      The cheapest SLI board for Intel costs $78 (rebate). The cheapest SLI board for AMD costs $85 (sale). Their original prices were $97 and $95 resepectively.

      LGA775-compatible CPUs start at $45 (Celeron D 326). Dual core CPUs start at $90 (Pentium D 805). Core 2 Duo CPUs start at $180 (Core 2 Duo E6300).

      AMD AM2 compatible CPUs start at $41 (Semprom 64 2800+). Dual core CPUs start at $153.

      Summary -- Intel motherboards are usually within a few dollars of an AMD equivalent. Budget CPUs start within a few dollars of each other. Intel dual core is cheaper. Core 2 Duo is $27 more expensive than the cheapest AM2 Athlon 64 X2, but faster.

      Meaning that that Core 2 Duo E6600 still crushes that FX-62.

    4. Re:VHS vs Beta by RAMMS+EIN · · Score: 1

      Thanks for the info. By the way, I hope you weren't calling me an AMD fanboy...the reason I asked is that I didn't know, because I don't keep up to date with hardware prices.

      --
      Please correct me if I got my facts wrong.
    5. Re:VHS vs Beta by Anonymous Coward · · Score: 0

      I was referring to any AMD fanboy in general.

    6. Re:VHS vs Beta by Anonymous Coward · · Score: 0

      "...It's the same formula as always, price to bang..."

      I wish that were true for operating systems!

    7. Re:VHS vs Beta by toddestan · · Score: 1

      You could always argue time. AMD folks are used to living a long time on a socket type. 939 was only around about a year before AM2 came, whereas 754 and the previous socket 7 were very, very long lived. In another couple years, maybe AM2/3 will pick up steam, but it's too early.

      Socket A was a bit of an anomoly, actually. Socket 754 was very short lived. Socket 939 only lasted a year as you mentioned. Slot A was very short lived. Socket 7 was actually an Intel thing, but after Intel bailed out on it with the Pentium II, it was effectively AMD's socket once Cyrix left the CPU market shortly thereafter. AMD stuck to Socket 7 for far too long - it seemed that they were scared to introduce their own standard into the market.

      Besides, Intel's Socket 478 has lasted a long time, an so has LGA775. Though the people I know who bought Socket 423 are still bitter about it.

    8. Re:VHS vs Beta by HuguesT · · Score: 1

      Not really, all the AMD-based laptops use socket 754, and some 754 desktop motherboards accept notebook CPU.

    9. Re:VHS vs Beta by Snover · · Score: 1

      That's true, but Socket 7 was used from 1995 until 2000, and Socket A from 1999 until 2005 -- each for 5 years. In contrast, Socket 754 was introduced in fall of 2003; the last desktop processor to be made for Socket 754 was in spring of 2005 (Athlon 64 3400+), giving it a run of 1.5 years for desktops, and the last laptop processor to be made for Socket 754 was in fall of 2005 (Turion 64 MT-40), giving it about a 2 year run for laptops. The writing was already on the wall for Socket 754 when AMD released Socket 939 just 9 months after Socket 754, re-adding support for dual-channel RAM that Socket A systems had but Socket 754 lacked. Either way, I'd hardly say it is long-lived compared to Socket 7 or Socket A.

      Cheers,

      --

      [insert witty comment here]
    10. Re:VHS vs Beta by HuguesT · · Score: 1

      At the same time there were several socket-7. The one for Pentium 75-133 wasn't the same as the one for Pentium 166-200 due to voltage differences. I'm not familiar with socket A, but all-in-all socket 754 has more reasonably long-lived than people give it credit for.

    11. Re:VHS vs Beta by Snover · · Score: 1

      Original Intel Pentium 75MHz-133MHz processors used Socket 5, not Socket 7, but Socket 7 was backward-compatible to Socket 5. The voltage needed for later processors was set using a jumper block on the mainboard, so there was no issue with voltage differences, except that Socket 7 CPUs weren't compatible with Socket 5, and the later "Super Socket 7" CPUs couldn't be run at their full speed on a regular Socket 7. Anyway, all of that is documented at Wikipedia. Socket A is the socket that AMD used for their entire K7 line of CPUs, from the original 700MHz Athlon Thunderbird all the way through the last Athlon XP processor. Maybe you know of it as Socket 462 -- it's the same thing.

      Cheers,

      --

      [insert witty comment here]
  16. Has it? by LarsWestergren · · Score: 4, Insightful

    It would have been nice if they could have started by showing some hard sales numbers to back up their statement that it is "being dismissed by consumers". I don't have any special love for either company, next time I'm going to upgrade I'll just pick whatever gives me the biggest bang for the buck, but when you write a whole article about "where did they go wrong", it helps your credibility if you can just quickly show some evidence that they HAVE gone wrong.

    Especially since many online hardware sites tend to be pretty low journalistic standards, and pretty high on drooling fanboyism.

    --

    Being bitter is drinking poison and hoping someone else will die

  17. A few main reasons: by Brane2 · · Score: 2

    - no real need for update. S939 and S940 were quite adequate.

    - no real performance gain with DDR-2. A simple CPU socket change can't help here.

    - CPU core itself hasn't chhanged much. Latest dual core model, like 285 are not that differrent from plain old 240. It has two cores, but cores per se aren't much faster or lower power than old ones...

    - People have realised that all technological breakthroughs are aimed at AMD's gain, not customer's benefit. Take HT channels, for example. AMD has been showing them as the next technowonder that will change computing world and bring us cheap, high performance multiCPU systems. In reality, on 2-CPU boards it can hardly show any advantage and on 4 and 8-way systems where it does mean something prices are so high that they practically don't exist for mere mortals.

    1. Re:A few main reasons: by Joe+The+Dragon · · Score: 1

      They are talking useing HT channels for co processors / maybe even video cards.

  18. AMD is not focussing on the consumer market by pieterh · · Score: 4, Insightful

    AMD has, pretty much, wrapped up the high-end market with its Opterons. All the noise about Itanium - it's turned into Opteron sales.

    So now Intel has made a strong come-back on the desktop... and AMD calculates, do we make slices of silicon that sell for $100, or that sell for $1,000 and the answer is pretty clear. AMD does not have the capacity that Intel has, so it's making the most out its fabs by aiming at the server market.

    1. Re:AMD is not focussing on the consumer market by sheldon · · Score: 1

      AMD's play on the server line with the Opterons is at risk to the new Xeon 7100 line.

      I don't know if I've seen any benchmarks yet, however.

    2. Re:AMD is not focussing on the consumer market by Anonymous Coward · · Score: 0

      "AMD has, pretty much, wrapped up the high-end market with its Opterons. All the noise about Itanium - it's turned into Opteron sales."

      That a very bold statement. Xeon still sells more than Opterons, and with Woodcrest and the furure Woodcrest based Xeon MP's next that will still be true and Itanium/RISC still rule in real high-end market (8-128 way). AMD have a good spot at 4 sockets though.

  19. define: consumers by rucs_hack · · Score: 0, Troll

    Are we talking people who went out and upgraded their processors here, or people who bought amd equipped machines?

    if the latter, then it's down to manufacturers not favoring the chip, not consumers as such.

    most of the people I know who regulerly upgrade bits in the box (ah yes, bask in the technical terms...) have only recently (last year or so) purchased AMD XP 64 chips, at some considerable cost. It's not like buying candy you know, people generally like to get some use out of stuff before upgrading, not just buying because new stuff is out.

    It takes a while for new tech to drop in price, and then there's mindshare, how well aware are people of the product in question?

    If your mates have a particuler chip, chances are you will get that one, and not everyone's flush with money, so it won't be top of the range that gets bought.

    the chip I bought, an AMD64 4000 jobbie, will do me for a few years now. probably longer, since the machine will be relegated to server duty while I buy spiffy new bits for my next desktop.

  20. No by cubicledrone · · Score: 0, Flamebait

    When AM2 was first announced it seemed like it was going to be a guaranteed hit.

    No. In order to get the funding to prevent the company from being starved out of business, someone had to be told it would be a "guaranteed hit" because

    a) Businesses cannot understand failure and why it is important any more
    b) Businesses cannot understand moderate success and why it is important any more
    c) Middle managers need someone to blame for their own fuckups

    this platform would be moving the tremendously successful socket 939 into the future with its use of DDR2 memory, a greatly increased memory bandwidth, hardware virtualization, and a number of exciting new CPUs.

    Oops. Powerpoint slides can't have four points. Only three allowed. Someone must be fired now. In fact, just fire the whole department.

    The question now is, what happened?

    Office politics. Treachery. Lying. Cheating. Irrational requirements. Unworkable schedules. Insufficient capital. Constant meetings. Constant distractions. Insistence on unnecessary documentation. All the smart people who said it wouldn't work were fired for not being team players. Brands instead of products. Concepts instead of ideas. Buzzwords instead of knowledge. Management was unavailable for explanations of why it wouldn't work because they were too busy stuffing their fat asses at the salad bar or talking about golf on the phone.

    How did AMD go from record growth and being the darling of enthusiasts to having a new platform which failed to impress?"

    Greed.

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    1. Re:No by Anonymous Coward · · Score: 0

      You're an idiot.

    2. Re:No by bhima · · Score: 1

      ahh... A Fine, Fine Rant!

      I have no idea of it's veracity but that's never got in the way of a good rant.

      --
      Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.
    3. Re:No by MrNaz · · Score: 1

      Dude, I think you'd have made more sense if you'd encrypted that with a one time pad and then thrown out both copies of the pad.

      --
      I hate printers.
  21. Easy, two things... by NerveGas · · Score: 4, Interesting

    1) While virtualization is immensely useful to a small number of people, it is virtually useless to most end-users.
    2) While DDR2 offers greatly increased bandwidth, it does so at the expense of latency, and in many common applications, doesn't really perform much (if any) better than the 128-bit DDR memory of the socket 939 Opterons did.

    When you look at it that way, other than being more "future-compatible", there aren't really any benefits to *most* end users, and if there aren't any benefits, why would they upgrade?

    The Athlon64/Opteron chips were popular because they were innovative in useful ways, which gave the end user something more for his money. The AM2 hasn't kept with that tradition.

    steve

    --
    Oh, you're not stuck, you're just unable to let go of the onion rings.
    1. Re:Easy, two things... by Kjella · · Score: 5, Insightful

      When you look at it that way, other than being more "future-compatible",

      Which is majorly overrated. What am I missing in my fairly current machine?

      1) No Dual-core. Motherboard just won't support it, no matter if you tweak the BIOS.
      2) No PCI Express. Last generation AGP port.
      3) No DDR2 support (not important unless I could upgrade my CPU to a memory hungrier CPU)
      4) Too few SATA ports
      5) Too few SATA power connectors
      6) No PCI Express slots for expansion cards
      7) No eSATA port
      8) No SATA II support
      9) No RAID5 support

      The best future-proofing you can get is the money to buy a machine in the future. Chances are that by the time you're ready to upgrade, all the standards have changed. Unless there's a *very* compelling game that requires a better GFX card than I got coming out in 2007, I expect I'll get a new one in 2008. By then I expect it will have already skipped one generation and go straight for DDR3, DirectX 10 card etc etc.

      --
      Live today, because you never know what tomorrow brings
    2. Re:Easy, two things... by Anonymous Coward · · Score: 0

      You've obviously never heard of the ASRock 939 Dual SATA2 motherboard then. It has everything you are speaking of (except for the SATA power connectors, those are PSU related and not motherboard related), AND includes AGP and PCI-E.

    3. Re:Easy, two things... by Anonymous Coward · · Score: 0

      No Dual-core. Motherboard just won't support it, no matter if you tweak the BIOS.

      Just to back you up here, this is exactly what happened to my "future proofing" plans when I built my dual opteron workstation. I thought, based on vague comments made by amd and the maker of my motherboard, that I'd be able to drop in daul core processors. Nope, I have to upgrade the whole motherboard anyway. Don't get me wrong, even had I not thought I could do a drop in upgrade later, I still would have bought what I bought(it still works great). But, despite me thinking I was "future proofed", nope, I wasn't. This wasn't the first time either, so I also wasn't terribly surprised, just disapointed as usual.

      About the only time it's worth thinking about drop in upgrades would be if you can only afford the low end version of a given processor line today, but might want faster versions(in the same socket) in the future. Like, if you could get opteron 240s dirt cheap today, you'd want to get a motherboard that could support much faster versions of the same socket processor. But that's not really future proofing, so much as buying into an existing upgrade path.

  22. Re:2 things: price / speed, speed / power consumpt by ggy · · Score: 2, Insightful
    (their [Intel] naming scheme confuses like hell).
    And AMDs doesn't? "AM2", "4x4", "x.xGhz+" ? (Okay, so the last one had a point, but still!)
  23. Conroe by snafu109 · · Score: 0

    Everyone was shouting Conroe before AM2 had even been released. Budget processors? Intel are unloading NetBurst by the truckload. High performance? Conroe it is.

  24. Platform change? by mcrbids · · Score: 1

    My company is based on using AMD Opteron servers. Our primary web hosting is done on a dual proc Opteron - and it's done very, very well. It, and the Linux (CentOS) OS has performed very, very nicely for us, while our company's growth has mushroomed - more than 2x growth annual. Combine Opterons and SCSI 10k drives, and the performance is nothing to sneeze at.

    However, we're about to begin clustering, since load average on the primary application server is approaching 35% (with our growth rate that gives us about 6 months before customers start complaining) and we need high availability!

    So the question is: should we stick with Opterons because of binary compatibility (yes, Opterons and Core Duo are binary compatible - but there's less likely a problem between Opterons than between AMD/64 and IA/64)

    So, should I seriously consider jumping ship, or should I stick with it, and go with a cluster of rack-mount quad-core Opterons?

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
    1. Re:Platform change? by TheScienceKid · · Score: 1

      I think you'll find that's AMD64 and x86_64 - IA64 is the Itanium RISC architecture.

    2. Re:Platform change? by osee · · Score: 1

      IA64 isn't what Conroe is using.
      That's EMT64 or sth like that. IA64 is Itanium's instruction set.

      EMT and x86-64 (by AMD) are largely compatible. Not fully, but enough to make all OSes I know about to run on both without problems.

      As for the platform change... We still use Intel Xeons and P4s because we are stocked to high heavens with them... around 60 servers alltogether. I just didn't want to add a 3rd and 4rth and nth platform to the mix. Once the parts we use become unavailable we will move to sth else. I'll take look then what's on the market that looks like staying around for a long time. Until that point part interchangeability is very handy when sth dies on you.

      Similarly we try to use the same mainboard and memory and storage controllers all over the place.

    3. Re:Platform change? by DikSeaCup · · Score: 1
      So the question is: should we stick with Opterons because of binary compatibility (yes, Opterons and Core Duo are binary compatible - but there's less likely a problem between Opterons than between AMD/64 and IA/64)

      Okay. Either I'm totally confused or you're totally confused.

      Unless you're going to do something totally insane and buy an Itanium based system, why does IA/64 come into the equation?

      Unless I've totally missed the boat (it's been known to happen), Opteron and Core Duo (and, outside of Itanium, you could basically say "any AMD chip and any Intel chip with 64 bit support" - qualifying it because AFAIK Intel still fabs 32 bit only chips) would both support x64 based OS's. AMD64 == Intel EM64T == "x64" these days (unless, like I said, I totally missed something).

      So the answer is:

      If a cluster of rack mount Core 2 Duos will out perform a cluster of Opterons, and you've got no other reason to pick one or the other (stabiliy, power usage, etc), they will both run "AMD/64" operating systems (I guess it's possible that a distro producer/company might compile something that would run on AMD/64 but not Intel EM64T - but that would be a bit stupid I think).

      I would be amazed if your only Intel based option for clustering required Itanium based hardware. In fact, call Dell - I'm sure they'll give you something that's Xeon based that can cover x64 (which is Intel EM64T, which is bascially equivalent to AMD/64) based operating systems. Trust me, I know - I'm running two of my systems with "Red Hat Enterprise Linux AS (v. 4 for 64-bit AMD64/Intel EM64T)" (copy and pasted straight from my RHN account).

      Summary: AMD/64 is not strictly for AMD chips. AMD/64 is the original term for the now more generic "x64" instruction set supported by both AMD and Intel 64 bit capable chips; Intel terms their instruction set as "Intel EM64T" - but it's basically the same thing. It's the reason that there aren't two versions of Windows XP 64 bit (unless there's an XP version for Itanium, in which case I missed something). IA/64 refers only to OS/software that runs on Itanium chips - which I think the Slashdot crowd mostly agrees was a dismal failure and is dying too slow a death ... but also has absolutely nothing to do with Core 2 Duo (beyond being manufactured by the same company).

    4. Re:Platform change? by jarich · · Score: 1

      You should upgrade your motherboards and replace your Opterons with dual core Opterons. :)

    5. Re:Platform change? by SillyNickName4me · · Score: 1

      x86_64 (AMD/64) and EM64T are equivalent and highly compatible, but not identical, and it is quite possible to end up with code that works on one but not the other by accident. It is of course also quite possible to end up with code that works perfectly fine on both.

    6. Re:Platform change? by Anonymous Coward · · Score: 0

      You are right there is no Itanium version for XP, however there is a Itanium version for Server 2003 (mainly because XP is a workstation operating system and Itainiums are server chips)

  25. I think people missed the point a bit. by pjr.cc · · Score: 4, Insightful

    It wasn't AMD doing anything wrong, it was intel doing something right. AM2 was a natural progression from the 939. But intel came out with conroe, a low-power, low-heat-output and blisteringly fast that made AM2 look lacklaster and even worse comparing the bang per buch factor. 939 was so popular because of things like prescott (a cpu that had such a huge heat output a new case spec was required), add to that power consumption and lackluster performance (while trying to maintain the same price-point) and the 939 was hot (figuratively speaking). So where too from now? AMD have already hinted at multi-core cpu's that "look" like single core cpu's and i suspect that will be a killer feature that will rocket AMD back into the lead again, consider a cpu that has the power of 4 cpu's while allowing a single threaded application to take full advantage of it... that would be dam impressive. On a side note, anyone else find it very amusing the evolution of computing since the PC? We've swung from serial to parallel since the dawn and hopefully we will continue to.

    1. Re:I think people missed the point a bit. by Anonymous Coward · · Score: 3, Informative
      AMD have already hinted at multi-core cpu's that "look" like single core cpu's and i suspect that will be a killer feature that will rocket AMD back into the lead again, consider a cpu that has the power of 4 cpu's while allowing a single threaded application to take full advantage of it... that would be dam impressive


      This was just a rumor and has subsequently been said to be near impossible.
      http://arstechnica.com/news.ars/post/20060713-7263 .html

    2. Re:I think people missed the point a bit. by AcidPenguin9873 · · Score: 2, Informative
      People have been doing this in academia for at least 10 years. No one has made an actual processor that supports it, and it might be incredibly complex, but it's not impossible. Read the following papers and you'll find answers to all the questions that the Ars articles posed.

      http://www.eecg.toronto.edu/~moshovos/ACA05/read/A kkary.1998.MICRO.pdf
      http://www.crhc.uiuc.edu/~mfrank/pubs/Malik-2006-T R2208.pdf
      ftp://ftp.cs.wisc.edu/sohi/papers/1995/isca.multis calar.pdf

  26. Sick of pointless upgrading. by Conor+Turton · · Score: 5, Insightful
    People are becoming increasingly sick of having to upgrade a large proportion of their hardware for a minimal increase in performance.

    I have a AMD X2 4800 Socket 939 with 2GB of RAM. It does what I want. For me to upgrade to the next level, it's not only a new CPU but new motherboard and new RAM too and that DDR2 stuff ain't cheap if you go for the higher speed stuff to try and futureproof.

    Many, including myself, are starting to see the introduction of a new CPU socket type as nothing more than a vain attempt to try and keep revenue flowing by trying to persuade us of all the benefits that these new sockets can offer which apparently the old ones can't. Two downsides to this. The first is ASROCK who have proven that the chipsets are more than up to running new sockets with the help of a low cost adapter to allow you to use the different RAM and CPU. The second is Intel who have come along with the undeniably impressive Core 2 processors that not only run on the existing 775 socket but also the i965 chipset with many boards requiring nothing more than a BIOS update to recognise the new range of processors.

    So my message to you, AMD, is simple. We're sick of CPU sockets changing every 18 months. For christ sake, Socket 754 had about 6 months before it was superceeded. Slot A, Socket A, Socket 754, Socket 939, AM2 in less than 6 years with the last three having no real benefit over each other..WE'VE HAD ENOUGH.

    --
    Conor "You're not married,you haven't got a girlfriend and you've never seen Star Trek? Good Lord!" - Patrick Stewart
    1. Re:Sick of pointless upgrading. by Sathias · · Score: 1

      Bingo, you posted exactly the way I feel about AM2. I bought a 3200+ Athlon a year or so ago, with the intention that sometime after upgrading my Graphics card (which I have done) I would upgrade my CPU. Now that AM2 has been released, and moreso that the 939 chips have been ceremonially dumped, I do not feel as inclined to upgrade a machine which I now know is a dead-end architecture. I would prefer to save my money and upgrade to a Core 2 Duo system being that

      a) Either way I will have to buy DDR2 ram and a new motherboard
      b) The Core 2 Duo performs better
      c) 939 chips are no longer being made
      d) As a bit of a fuck you to AMD for cutting short an upgrade path I thought would be longer than it is

      Point d might be petty and cynical but fuck it, thats the way you vote in a capitalist society.

      --
      Blessed are the 1337, for they shall pwn the earth.
    2. Re:Sick of pointless upgrading. by freddieb · · Score: 1

      I have almost the exact same system. I am still blown away by the speed at times.
      As far as AMD missing the mark? I don't think so except the marketing hype.
      The average comsumer has no idea what an AM2 socket is, for that matter, Intel has
      changed sockets as rapidly as AMD.

      Personally I enjoy upgrading but it's mostly based on value. Right now like the
      previous post said, to upgrade my 939,S2-4800+ and 2G ram would cost around $600.
      I would gain very little from the AM2 upgrade. If I went to an Intel Core Duo..it
      would be more like $700 (because of the expense of the motherboards). Just not
      worth it for me.

      This is like the old NASCAR Ford/Chevy/Dodge discussions. Truth be known, it takes
      a really good hardware person to match up all the parts necessary to acheive the
      benchmarks you see posted. If your the Roush or Hendrick equilivant, then
      money is no object. All this hype is for the geeks. The average Joe goes to Best Buy
      and buys the cheapest deal.

    3. Re:Sick of pointless upgrading. by Fweeky · · Score: 1

      Pfft, are AMD really peddling AM2 as an upgrade for you? It seems pretty clear to me that it's been presented as what it is; S939 with DDR2 and a few tweaks, not a must-have for every current S939 user. Using the same memory as Intel, and a memory type that has a decent future is nice, and something that's going to happen sooner or later.

      By the time there's a CPU that makes an upgrade for S939 users worthwhile, I dare say DDR2 (and AMD's use of it; I dare say Quad Core will like the extra bandwidth) will have progressed to a point at which upgrading to that is also worthwhile. In the mean time it's not really a step back for new systems, and S939's still available if you want it, so.. what's worth whinging about?

    4. Re:Sick of pointless upgrading. by Peter+La+Casse · · Score: 1
      I bought a 3200+ Athlon a year or so ago, with the intention that sometime after upgrading my Graphics card (which I have done) I would upgrade my CPU. Now that AM2 has been released, and moreso that the 939 chips have been ceremonially dumped, I do not feel as inclined to upgrade a machine which I now know is a dead-end architecture.

      I'm in a similar situation, but I feel very differently. I'll still benefit from getting a dual core CPU and another 2 GB RAM, and adding that to my socket 939 motherboard is still cheaper than getting a new AM2 board with equivalent CPU and RAM. In fact, if I did get a new AM2 board now, the same situation would likely replay itself in a couple years. Instead I'm going to go ahead with this upgrade, and when it becomes time for my next system something even better than AM2 will be available (AM2 4x4? Something not announced yet?)

      c) 939 chips are no longer being made

      Distributors can order them until Dec. 27, and they should be available until well into next year. The advantage from my p.o.v. is that the price won't drop again, so I may as well upgrade now instead of waiting a few more months.

    5. Re:Sick of pointless upgrading. by Lonewolf666 · · Score: 1

      There are still socket 939 CPUs being sold.
      Maybe you can get a dual core for your existing board really cheap when stores are finally dumping the socket 939 line. It may be worthwile to keep an eye on the closing sales ;-)

      --
      C - the footgun of programming languages
    6. Re:Sick of pointless upgrading. by Slack3r78 · · Score: 1
      So my message to you, AMD, is simple. We're sick of CPU sockets changing every 18 months. For christ sake, Socket 754 had about 6 months before it was superceeded. Slot A, Socket A, Socket 754, Socket 939, AM2 in less than 6 years with the last three having no real benefit over each other..WE'VE HAD ENOUGH.

      Really now? No benefit?

      Socket 754 was the original AMD64 platform. It was always intended to be a stopgap solution later relegated to the budget and mobile realm. AMD made no bones about this, and anyone who believed otherwise wasn't paying attention. It was always made very clear that S939 was just around the corner for the highest end of processors. That said, S754 A64 chips faired quite well for their time. Introduced in fall 2003, in active use up until the introduction of AM2 in May.

      Socket 939 introduced dual channel memory controllers to the A64 platform, which, depending on the application, can mean performance differences of 5-15%. I'd call that relatively significant. Introduced summer 2004, still in use being slowly phased out. That's a good two years out of that socket.

      AM2 introduces DDR2 memory controllers and hardware virtualization. No, it's not world-changing, but it's a solid, incremental update. AMD has also already announced that future Socket AM3 chips will work in Socket AM2 motherboards.

      he second is Intel who have come along with the undeniably impressive Core 2 processors that not only run on the existing 775 socket but also the i965 chipset with many boards requiring nothing more than a BIOS update to recognise the new range of processors.


      I would be very careful about praising Intel on this issue given their past history on the matter.
    7. Re:Sick of pointless upgrading. by archen · · Score: 1

      Many, including myself, are starting to see the introduction of a new CPU socket type as nothing more than a vain attempt to try and keep revenue flowing by trying to persuade us of all the benefits that these new sockets can offer which apparently the old ones can't.

      And how long is AMD supposed to stick with DDR1? The socket HAD to change because the memory controler is ON THE CPU. DD2 is of course different because if it was not then it would still be called DDR1 wouldn't it? AMD could have said, sure we have the same socket, it's just that some of our CPUs don't work with it. And if you think Intel is immune to this, then wait until they move their memory controler on the chip - it's comming down the line.

      And I'm not sure what your issue is. I can still buy the full range of 939 processors aside from the older really slow ones - just upgraded to a dual core last month. Hell you can still buy socket 754 processors. Socket A was available for YEARS. Unless you can magically pull some statistic out of your hat that shows that Intel hasn't had at least that many sockets, then I'm not sure there's much to complain about. Especially if you want better performance because almost all of AMDs changes (aside from the 754 which is less so) have been due to performence/arcetecture changes.

    8. Re:Sick of pointless upgrading. by evilviper · · Score: 1
      For me to upgrade to the next level, it's not only a new CPU but new motherboard and new RAM too

      The transition from DDR to DDR2 had to happen sometime, and when it does, there's nothing AMD (or Intel, or VIA) can do to spare you the realities of the situation.

      the chipsets are more than up to running new sockets

      Well good, then it should be fairly cheap for companies to produce new motherboards.

      Slot A, Socket A, Socket 754, Socket 939, AM2 in less than 6 years with the last three having no real benefit over each other..WE'VE HAD ENOUGH.

      You should look at Intel's history before criticizing AMD. AMD, at least, stuck with Socket A for YEARS and YEARS before switching. Intel had no such stable standard, and just kept changing everything.

      The only one I agree with you on is Socket 754, but it wasn't really ever popular with the public for normal Desktops, and it'll probably live on for a LONG time in notebooks.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  27. AM2 vs 939 by Deanodriver · · Score: 2, Informative

    I think there are two reasons why AM2 isn't enjoying the same popularity as 939 systems. 1) It doesn't offer a large performance increase over 939, so those with decent 939 setups aren't encouraged to upgrade (and those that are are prepared to spend the extra for C2D). However, I do believe that will be changed a little once AMD release their 65nm core (I think it's called Brisbane), and I do believe they'll tweak the memory controller for extra performance (advantage of having it on the die). 2) Conroe. Let's face it, for a high end system, it's virtually a no-brainer. I do think that for the low end machines, the AMD product is still superior to Netburst (I built an AM2 system for my parents a couple of months back), but Conroe has pretty much wrapped up the medium-high end desktop market. Will AMD get it back? I think it depends on whether AMD can release their 65nm product before Intel releases budget Conroe-based CPUs. Once Intel release Core-based CPUs for the low end, AMD will be in a bit more trouble, IMO.

  28. Quad core processors by mikaelhg · · Score: 2, Insightful

    I know that my reticience to invest in AM2 equipment has had nothing to do with the current market situation or AMD's competitors, I'm simply waiting for the upcoming quad-core processors before I'm investing anything at all into hardware.

    1. Re:Quad core processors by Bj�rn · · Score: 1

      Here are some new pictures of AMD's 65nm quad core processors.

      --
      Never express yourself more clearly than you are able to think. --Niels Bohr
  29. Unfortunately, AMD is now hooked up with ATI by Anonymous Coward · · Score: 1, Interesting

    I'd still never run my main gaming machine on an intel.

    Those of us keen on running mainly open-source software (and hence OpenGL graphics) were quite neutral on the AMD vs Intel debate, because both manufacturers gave us the same amount of (neutral) support for graphics, but sadly this will now be changing against AMD.

    Using OpenGL *FULLY* is pretty much impossible with ATI, since they only implement a popular subset of it, and even that is done badly so that there's quite a bit of glitching. Many OpenGL game devs have complained about it in forums and made representations direct to ATI, but ATI just don't care, as OpenGL is for them only a minority interest.

    And now, AMD has effectively merged with ATI as far as development is concened. It would seem that this pretty much puts paid to use of AMD hardware for intensive OpenGL games in the future (although simple games will probably continue to work). ATI's very strong links with Microsoft for Xbox 360 means that ATI will continue to keep their OpenGL vastly inferior to nVidia's, and it's likely that AMD hardware will work much better with ATI graphics hardware because of their joint design.

    In summary, AMD doesn't seem to have much future at all for intensive OpenGL users (the Second Life client comes to mind). This opposite conclusion contrasts strongly with yours.

    1. Re:Unfortunately, AMD is now hooked up with ATI by Anonymous Coward · · Score: 1, Insightful

      One can always hope that this will change with AMD's influence.

    2. Re:Unfortunately, AMD is now hooked up with ATI by Lonewolf666 · · Score: 1

      Which is still limited.
      Last thing I've read, the ATI stockholders still have to agree to the deal. Only when that is done and the deal is finalized, AMD will have control of ATI. At that point, I'd like to hear the position of AMD management on Open Source graphics drivers.

      --
      C - the footgun of programming languages
    3. Re:Unfortunately, AMD is now hooked up with ATI by KermitJunior · · Score: 1

      Here. Here. I, too, am hoping that AMD will bring ATI into line, not the other way around.

      --
      There is a Universal Life Value Check it
  30. WTF? by Anonymous Coward · · Score: 1, Insightful

    Most people just read advertising, hype and Slashdot, and so maybe they deserve what they buy.

    I run my own benchmarks. The AMD Turion 64 X2 runs my stuff more than FOUR times as fast as the current Intel Core Duo 2.16 GHz flagship processor (0.2 seconds rather than over 0.9 seconds, with fast being better; array floating point stuff).

    So still, people think something is wrong with AMD? It sure ain't the processor. Something's wrong with their brains, that's what's wrong.

    1. Re:WTF? by Astatine · · Score: 1

      You say "Core Duo" rather than "Core 2 Duo". There's a significant difference.

      Amongst many other things the Core Duo has a weakness in SIMD floating-point performance that the Core 2 Duo fixes. I'd expect the latter chip to perform much more similarly to the Turion X2 in your benchmark.

  31. nobody really mentioned this, but.... by Anonymous Coward · · Score: 0

    I honestly think that a HUGE chunk of the people were looking at moving to a m-ATX board, and saw no advantage with the poor board designs. There are quite a few solid 939 m-ATX boards out there, so why give up what you know and love just to get DDR2 ram and some other seemingly spiffy stuff?

    Now most of you will say "omg nobody buys sff motherboards" but in this case you'd be wrong. Some of the m-ATX AM2 mobos actually supported DDR ram, but, once again, they were horribly designed. They would have been the perfect AM2 upgrade, but board manufacturers failed to deliver.

    Oh, and the Core 2 Duo pretty much pwned everyone with it's benchmarks and OC stats...lol

  32. Simply annoyed with the constant socket changes by wysiwia · · Score: 3, Interesting

    Customers and motherboard vendors alike are simply annoyed by the permanent socket changes. Sockets are hardware APIs which these days shouldn't change for a decade and not within a year or so. Besides the performance increase from 939 to AM2 is so insignificant there's no reason to switch.

    IMO the best what AMD could do is scrap AM2 and replace it with a socket which is able to plug in 939 (DDR) processors and possible DDR2/DDR4/DDRx processors. Since this will take some time AMD should release any AM2 processor parallel as 939 processors, else AMD will possibly loose some market share.

    O. Wyss

    --
    See http://wyoguide.sf.net/papers/Cross-platform.html
  33. Re:2 things: price / speed, speed / power consumpt by Anonymous Coward · · Score: 0

    The last one didn't even exist, you just made it up.

  34. AM2 inside? by Stooshie · · Score: 2, Interesting

    Intel had bit of an advertising coup in that any advert on TV for a company selling PCs (at least in the UK) seemed to have an "Intel inside" logo and jingle played during each ad.

    I never saw an "AM2 inside" equivalent.

    --
    America, Home of the Brave. ... .and the Squaw.
    1. Re:AM2 inside? by DoctorDyna · · Score: 1

      Perhaps it's just me, but it seems in my world they have had those advertisments all through the battles between AMD and Intel, and it's never been an issue. No, I think I'll stick with the fact that Core 2 benchmarks and hype were starting to surface right around the time that AM2 was sliding into the market. The processor being trounced by Intel in each of the "show us what core 2 can do" reviews? Yep. AM2 AMD chips. Nobody is going to bother spending money on a processor and motherboard upgrade that is pretty much functionally equivalent to their current 939 rig, which really isn't that much different from a 754 rig (close to the diffrence between the Intel LGA 775 5xx series vs the 6xx series). If they wanted AM2 to solidify a new market, they should have waited a couple of months, shrunk the fab and added enough cache to each chip to put them in the same league with the Intel folks. The reason I stopped buying AMD? I got tired of having to dig into the specs to find the chip with more cache. There is NO WAY anybody in their right mind would choose a chip that's clocked 200 mhz higher, but with 512k of cache over one with 1024k, but clocked 200 mhz lower. Can you tell the diffrence between a chip thats 2.4 ghz and one thats 2.6? Probably not. Can you tell the diffrence between a chip with 512k cache and one with 1024k? Uh, yeah.

      --
      Windows has more viruses because linux has more virus coders.
  35. It is just the fab process by Anonymous Coward · · Score: 0

    IMHO it is simply the fact that Intel used 65nm for the core 2 duo and AMD used 90nm for the AM2....

    let AMD switch to 65nm and watch the fireworks...[hopefully]....

  36. Hands Down They Got Beat by nberardi · · Score: 1

    Hand down, Intel beat AMD like AMD beat Intel back in late 1999. I really think AMD didn't push the envelope as much as they could and they put out a product that just doesn't impress when compared to the Core 2 or even the Core.

  37. Too little, too late. by mrcpu · · Score: 1

    Too little, too late.

    I've always had a love-hate relationship with AMD, some of my AMD systems have been great, then I seem to have a run of bad luck, switch to Intel, then AMD comes out with something great, I switch, works good for a while, then start having problems on new systems, switch back to Intel, and the cycle continues...

    But now I've finally settled, 3800, 4GB of RAM, does everything I need and more, and I don't see a reason to switch to AM2, nor to core 2, for a long, long time. About the only thing I expect to upgrade for a couple years minimum is the graphics card... This will give AMD a chance to be up to AM4 by then, and Intel with about 20 cores/chip, and then I can upgrade to something that just kicks butt...

  38. AMD's mis-steps by Anonymous Coward · · Score: 0, Informative

    The enthusiast market.

    AMD AM2
    Can I use my DDR memory on AM2 - NO
    Can I use my AGP video card - Yes (Asrock do have an AM2 board with AGP bit still needs DDR II)

    INTEL P4 805 Dualcore 2.66GHz with Asrock Dual-VSTA (Cheap board circa £45)
    Can I use my DDR memory - YES
    Can I use my AGP video card - YES
    Can I switch to DDR2 later without changing the motherboard - YES
    Can I switch to a PCIE video card without changing the motherboard - YES
    Can I run both DDR and DDR II at the same time - NO
    Can I run both PCIE and AGP at the same time - YES (With supported cards)

    Worse for AMD the Intel solution is CHEAPER and overclocks like a mad beast..

    Go on try and find an X2 AMD processor for less than £70 inculding tax and delivery.
    You have (miracle) well find a board that will take that processor and my 1Gb of DDR and my AGP Radeon 9550 for less than £45 will you ?

    They had the oppourtinity when deciding on the spec of the AM2 interface to include a more flexible memory controller setup and allow the motherboard manufaturers decide what style of memory to equip their boards with but they didn't.

    Way to loose the enthusiast market - make things too expensive AND FORCE you to upgrade your memory at the same time.

    WAY TO GO AMD

    1. Re:AMD's mis-steps by checkup21 · · Score: 0

      aha P4 with 2,66 Ghz. Must be as fast as Pentium M with 1,3, huh? Or am i wrong? I overrate that piece of crap too often (the P4). Not to forget the cooling that has to be brought up for a P4 System. I had lots of P4 Systems in the past few years. Sitting on a PM System i only can laugh at the past right now. Oh, and at home i have AM2 with an X2 processor running amd64 Linux SMP-Kernel. The Pentium 4 is a little bit of nothing even when compared to the cpus of the same vendor (Pentium M, Core Duo/Solo). Same for all of its breed : Pentium D, Pentium E, Xeon etc.....

    2. Re:AMD's mis-steps by Anonymous Coward · · Score: 0

      You seem to have misread - the processor refered to is the D805 and is a DUALCORE !
      I run a customised 686-smp kernel (have to to get UDMA and AGP acceleration under linux on this asrock board) can't be bothered with the 64bit yet as my linux skills are not quite there enough to be playing "let's recompile everything" games yet.

      It may only be 2 cores running at a pissant 2.66Ghz for each core (stock speed) but try to find an AM2 board and dual core X2 combo for less money - you cant.

      Furthermore I had *no* idea that CPU's had speed up so much, this 805 @ stock speed/voltage makes my old Althlon XP3200 look like a snail.

      It's not that I particularly like Intel (the darkside) but @ less than £130 I can "upgrade" to dualcore, and have the option to use my old ram & vid card with the ability to take PCIE AND DDR II later (without changing the board).

      Better yet this cheapy Asrock Dual-VSTA even takes the Core Duo (and is supposed to be capable of hosting the quads as well).

      One hell of a cheap upgrade step with LOTS of options which lets me upgrade my ram and video card at my own pace.

      Let's not forget overclocking - with the Intel stock cooler running on air I can take the 805 and run it @ 3.4Ghz WITH NO CHANGES yes thats 3.4Ghz PER CORE with no problems!

      Were I to change the standard cooler 4+Ghz is possible on air cooling.

      There is one minor downside that may irk some people (not me).. The stock Intel cooler is a noisy beast, personally I prefer to hear my fan so when it dies, because it all goes quiet. That and I find the white noise soothing.

      Pricing - www.aria.co.uk
      Intel
      Intel Pentium D 805 Dual Core RET 64 bit LGA 775 2 x 2.66 GHz 2MB BX80551PE2666FN £58.95+tax+delivery
      AMD
      AMD Athlon 64 X2 3800 Retail AM2 2.00GHz, 1000MHz FSB, 1MB, 64 Bit Socket AM2 £86.95+tax+delivery

      Even before you take into account that I'd have to buy new memory for the AM2 the Intel processor alone is still £28+tax CHEAPER !

      I'd really prefer to buy AMD I really would, but the truth is it's just to darn expensive a proposition especially with AM2 FORCING me to upgrade my memory.

  39. There 939 is good enough. by Anonymous Coward · · Score: 0

    AM2 will probably take off more so within the next year or so, I and alot of people would have just upgraded to a 939 64 processor, and its running great.
    even gets a 4.5 on vista rc1 32bit.
    I did look at the AM2 chip, but the lack of mobo's that are avaiable stop me from getting one.

  40. They lost their "cool" factor by aapold · · Score: 1

    when Dell started shipping systems with AMD...

    --
    "Waste not one watt!" - CZ
  41. Intel finally did something.... by TechnoBunny · · Score: 2, Insightful

    The AMD chips that went up against most recent Pentiums won their contests hands down. But now that Intel has finally got its act together with the Core 2 Duos, its obvious that AMD's market share will suffer, for simple reason that it has real competition for the first time in 3 years.....regardless of subtleties in the relative merits of the 2 platforms.

  42. I have an AM2! by Anonymous Coward · · Score: 0

    I actually bought myself an AM2 4200, after deciding I needed a new system (I used to have a 2.4 XP) - and seeing it was going to be the new thing, and that it wasn't much price difference. Perhaps at least I can offer some thoughts on actually having used it everyday and built it myself.

    Its a wonderful system imho. So what if it's not 5% faster than the previous model? Its not any more expensive. At the very least the thought and design gone into the CPU Mounting is great, no more fiddling with stupid heat-sink clips, its a nice clamping system that feels solid.

    It runs Windows XP, Vista and Gentoo fantastically smoothly (Yep, I've tried all three! I use Gentoo normally.) - and seems to do it better than my Intel 939 at work, which is meant to be faster.

    It also overclocks like an absolute dream! I can squeeze 8% overclocking on it without a problem.

    Not just that, but my nice AM2 Motherboard will support an AM3 processor. Hows that for upgrading?

    C'mon guys, just cos its the new thing - and especially after all the chipset problems with 64 bit systems, this is a nice system. I'd never go back to Intel after using it, personally I can't stand the 'Duo Core', even if it is 1% faster or whatever. Whats going to happen when Intel bring out the next big thing?

    Dug

  43. Why does it matter? by infofc · · Score: 1

    I stopped caring about high end CPU performance. The only reason I will have to upgrade is that my current PC is getting flakey. Random crashed when it's pushed beyond ordinary workload. Sure my new system will be spec'd to cope with gaming, but it will probably be with last years technology anyway.

  44. No more bang for buck by MikShapi · · Score: 2, Interesting

    Gone are the days when you can buy something (an Athlon XP) that delivers 95% of the intel equivalent for half the price (saving hundreds of dollars), or offering a value processor (The good'ol Duron) that kicked the living crap out of a faster Intel mainstream CPU for a tad more than nothing.

    It was the fact that they used to deliver the substance without the bull and charge accordingly that made AMD so dear to us back then. Not so now - they realized that if people are willing to pay Intel big bucks for fast CPUs, they'd be willing to pay them too. Unlike then - if you want High-end performance today, you gotta cough up some hard cash.

    Frankly, I'm surprised they didn't see Cure 2 Duo coming, or perhaps underestimated it, or perhaps yet again just couldn't do any better, as it seems to have caught them pants down.

    I just looked up some CPUs for my near upgrade.
    For the uber-value dual-core, Intel is practically giving away Pentium D 805's for free - as cheap as the good'ol Athlon XP's, only double the cores.
    For the value dual-core game box, The 6400 tears the X2's a new one no matter how you line them up. The price difference - 40$ more expensive than the lowest AMD (AM2 X2 3800). HUGE performance difference. And if it ain't worth the extra 40$, see the first clause above.
    For the performance and extreme markets, the 6600 and 6800 tear the X2 an even bigger new one.

    This isn't rocket science. It's second-grade math. This round, AMD lose, no matter which side you're looking at (Save maybe the server side, and I'm not sure there too).

    Unless AMD either bites the bullet and does some competitive (additional!) price slashing to bring their products in line with the corresponding Intel alternatives, or comes out with something just as kickass to counter the Core 2 Duo, you have to be a certified idiot to be buying their products for anything.

    My 2 cents.

    --
    -
    1. Re:No more bang for buck by Anonymous Coward · · Score: 0

      >Save maybe the server side, and I'm not sure there too)

      Definitely less clear cut. AMD infrastructure (on die memory controllers etc) is much better for the time being for servers, where overall throughput rather than raw calculation power is often more desirable.

    2. Re:No more bang for buck by pla · · Score: 2, Interesting

      Gone are the days when you can buy something (an Athlon XP) that delivers 95% of the intel equivalent for half the price (saving hundreds of dollars), or offering a value processor (The good'ol Duron) that kicked the living crap out of a faster Intel mainstream CPU for a tad more than nothing.

      True - Instead, you can now get an AMD chip that delivers almost twice the performance on half the power for the same price as the "comparable" Intel offering.

      And I write that not as an AMD fanboy, but someone who really did have high hopes for the core 2 duo. Boy did Intel screw that pooch... Poor overall performance (for a supposedly whole new chip gen, compared to its predecessors), abysmal memory performance, and while it has okay peak power use (just okay), it still comes in several times that of the X2s when idle (ie, 90% of most systems' uptime).



      Now, to address the FP issue - I can summarize why AM2 hasn't taken off in one number - "939". About a year ago, I bought a few 939 boards with the first gen of 90nm Athlon 64s 3000s, and they still perform admirably. Now that the X2 parts have dropped, I plan to upgrade in the next month or two, without needing to swap anything except the CPU out, to almost 4x the horsepower with a socket 939 X2 4800+. And I don't even need that, I would consider it a luxury (CPU speeds just don't jump ahead like they used to, so my current PCs may well remain useful long enough to actually wear out and die, rather than going to an early grave due to technology making them less powerful than a typical calculator).

      One and only one feature might get me to upgrade to an AM2 board - The ADD partnumbered chips (35W max) which AFAIK only run on AM2. But since those currently don't seem to exist as anything but samples (despite their official release), my itch to upgrade to the 4800 just for the hell of it may win out.

    3. Re:No more bang for buck by Anonymous Coward · · Score: 0

      quote:
      "True - Instead, you can now get an AMD chip that delivers almost twice the performance on half the power for the same price as the "comparable" Intel offering."

      --

      What??

    4. Re:No more bang for buck by mobby_6kl · · Score: 1

      Poor overall performance ... abysmal memory performance*, ... okay peak power use (just okay), it still comes in several times that of the X2s when idle

      Ah, and best of all, "And I write that not as an AMD fanboy".

      You need to pull AMD's dick out of your mouth and try again. If this was a troll attempt, congratulations, you got me to reply.

      * - memory bandwidth and latency is still behind X2s, but I know you don't really care about those "facts"

    5. Re:No more bang for buck by pla · · Score: 2, Informative

      peak power use (just okay)

      The core 2 duo has a TDP of 65W (75 for the "Extreme"). The X2s had 85, then 65, and now a mere 35W, or basically half of the core 2 duo.


      memory bandwidth and latency is still behind X2s, but I know you don't really care about those "facts"

      Well, considering I mentioned them, you might not want to assume quite so much...

      And yes, I called them "abysmal", because they haven't even caught up to the X2, despite having a year and a half since the X2s came out to play catch-up.



      Poor overall performance

      Would you like links to a similarly stacked test showing the X2s trouncing the C2D?

      Here, how about one that matches a few of your linked benchmarks, yet shows the opposite result? Funny how that works.

      Again, Intel has merely "caught up". Performing on par with an 18-month old chip, I consider a poor showing indeed - particularly when you consider that, while Intel has played its hand, AMD (beyond releasing lower power versions) still hasn't fully revealed its next gen yet.



      You need to pull AMD's dick out of your mouth and try again.

      Did I mumble?

    6. Re:No more bang for buck by Anonymous Coward · · Score: 0

      FX 60 vs Core Duo 2600? Core two duo is 6600, 6300, 6700, and 6800 all NOT on that test.
      here same site correct review:

      http://techreport.com/reviews/2006q3/core2/index.x ?pg=6

      you pull up and old review with the wrong cpus and then say AMD is better then the newer cpus which are not even on the review.

      so you can't be sucking AMD's dick, your head is up their (or your own) ass

    7. Re:No more bang for buck by Anonymous Coward · · Score: 0
      Would you like links to a similarly stacked test showing the X2s trouncing the C2D?

      Here, how about one that matches a few of your linked benchmarks, yet shows the opposite result? Funny how that works.


      Nice.. that's Core Duo.. not Core 2 Duo.

      You're a fucking retard... seriously. Go smoke a cock.
    8. Re:No more bang for buck by snuf23 · · Score: 1

      Hahahahha. You're trolling right?

      Here is the FEAR benchmark you listed only updated for Core 2 Duo and Athlon FX62.

      Notice how the Core 2 Duo comes in at 44 FPS higher than the top end Athlon FX 57 from the article you linked? And that even the lower end E6600 comes in higher than the FX62 - despite costing less than half as much?

      --
      Sometimes my arms bend back.
  45. I love my AM2! Shuddup! by duguk · · Score: 2, Informative

    I actually bought myself an AM2 4200, after deciding I needed a new system (I used to have a 2.4 XP) - and seeing it was going to be the new thing, and that it wasn't much price difference. Perhaps at least I can offer some thoughts on actually having used it everyday and built it myself. Its a wonderful system imho. So what if it's not 5% faster than the previous model? Its not any more expensive. At the very least the thought and design gone into the CPU Mounting is great, no more fiddling with stupid heat-sink clips, its a nice clamping system that feels solid. It runs Windows XP, Vista and Gentoo fantastically smoothly (Yep, I've tried all three! I use Gentoo normally.) - and seems to do it better than my Intel 939 at work, which is meant to be faster. It also overclocks like an absolute dream! I can squeeze 8% overclocking on it without a problem. Not just that, but my nice AM2 Motherboard will support an AM3 processor. Hows that for upgrading? C'mon guys, just cos its the new thing - and especially after all the chipset problems with 64 bit systems, this is a nice system. I'd never go back to Intel after using it, personally I can't stand the 'Duo Core', even if it is 1% faster or whatever. Whats going to happen when Intel bring out the next big thing? Dug

    1. Re:I love my AM2! Shuddup! by jejones · · Score: 1

      ...no more fiddling with stupid heat-sink clips...

      That cinches the deal for me right there, along with AM2 supporting AM3.

      Yeah, if you went with 939, there may not be much point in moving to AM2 now. I, OTOH, am sitting here with my Socket A systems, and AM2 and Athlon 64 X2 are sufficiently low in price to be very attractive to me. Is Core 2 Duo better? Yes, from what I've read. OTOH, whichever way I go will be a major improvement on the Sempron 2400+ box sitting before me, and it's not at all clear to me that Intel has a permanent advantage over AMD--indeed, if history is something to go by, Intel's dogged pushing of the Pentium 4 ("Oooh, look how fast our clock runs!") while AMD ate their lunch for performance doesn't speak well for Intel.

    2. Re:I love my AM2! Shuddup! by geekoid · · Score: 1

      8% lol.

      Thats sone really overclocking you got there *snort*

      Use the company, don't be used by the company. Famboi's do not help.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re:I love my AM2! Shuddup! by zakezuke · · Score: 1

      I actually bought myself an AM2 4200, after deciding I needed a new system (I used to have a 2.4 XP) - and seeing it was going to be the new thing, and that it wasn't much price difference. Perhaps at least I can offer some thoughts on actually having used it everyday and built it myself. Its a wonderful system imho. So what if it's not 5% faster than the previous model? Its not any more expensive.

      I was in the same boat. My old AMD 2800+ XP was unstable as sin. I see this complaint often enough, it's not bad if you underclock it, but full steam it locks up. Blown memory controler is most likely. I went socket 939 and the dual core 3800+. I was already shelling out $150 for a motherboard, another $50 for a vid card, and what was it, $152.00 for the cpu ($175 today). I was already thoughtful had had matching DDR ram, and damned if after $350 I was going to shell out another $100 for ram.

      I have this unwritten rule when I upgrade cpu/motherboard I shell out $300 +/- a few bucks, that and trickle down electronics. Not only would I have to shell out for motherboard and cpu and likely vid card for AM2, i'd have to shell out ram too, ram which won't fit my other machine the next time I upgrade. And hopefully have room for a cpu upgrade as well.... those are always a nice bonus.

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
  46. Problem is AM2 is nothing new by billcopc · · Score: 1

    I remember a few months ago when AM2 came out, I briefly contemplated selling my 939 setup to get an AM2 setup. Briefly! The boards cost about the same, the CPUs cost about the same, the ram cost about the same. So I would have sold my old gear for about 2/3rd's the price of the new stuff, to get a synthetic 3-6% improvement I'll never notice. I passed.

    The biggest problem with AM2 is that it's nothing new. All it is, is 939 with DDR2 memory. It could have been a bit better, if the new architecture had maximized DDR2's performance like 939 did for DDR1, but it didn't. So why would people pay 100-200$ more for the same mhz, the same features, and a lackluster memory controller ? They didn't. We're all waiting for the next big thing. I even had a look at Core2Duo, even though I have less-than-fond thoughts about Intel and their exploitive pricing schemes. I'm not so much an AMD fanboi, I've just had unpleasant experiences with Intel chipsets in the past and that is a strong stigma to purge.

    Right now my gaming rig is a very respectable AMD X2 2.7ghz, 4gig ram on an Nforce4 Ultra board. If I were to upgrade, I need all-new ram, a new CPU that won't give me any more speed as I'm already overclocked beyond the fastest stock AMD processor, and I even have to sacrifice some chipset features as the Nforce5 has less builtins than my NF4 Ultra. It's just not worth it for me, and a lot of people are in the same boat.

    If/when AM3 comes around, if they give us a significant jump in speed that justifies the investment, then I'll dive in. I would love to see a 3ghz quad-core AMD, priced at the crucial 299$ point just like the pivotal X2 3800 was at first.. the one that brought dual-core to the dirty smelly unwashed welfare-mongering masses. This means AMD has some homework cut out for them, as they have to research performance improvements, manufacturing efficiencies and design tradeoffs in order to reach that performance/price target.

    The CPU industry is much like the graphics card industry, the big players constantly leapfrog each other and stimulate innovation and competition. In theory this is good news for the customers as we have both companies working hard to deliver the best bang for the buck and win our hearts. On the backhand it also means we end up replacing hardware very often if we want to have the best gear, jumping back and forth and relearning each company's products and software every time.

    --
    -Billco, Fnarg.com
  47. THREE LETTERS by duguk · · Score: 1

    A M 3

    So, what's gunna happen to your motherboard when you want to upgrade?

    Dug

    1. Re:THREE LETTERS by RoboRay · · Score: 1

      What's going to happen to my motherboard? The exact same thing that happens to my motherboard EVERY time I upgrade... It will get sold with the old CPU. A motherboard+CPU upgrade usually offers more of a performance boost than just changing out a CPU.

  48. By design? by lightyear4 · · Score: 1

    Seems to me that the article was written this way by design. It is (in somewhat silly fashion) regarded as the "upside down pyramid" style of composition. Via :

    Write in an "inverted pyramid" style. That means that the most important fact goes in the first sentence, then the second most important fact, and so on followed by facts of progressively diminishing importance. This allows the reader to get the most from any story without necessarily reading the entire story. When the facts reach a level that isn't important for that particular reader, that reader will click the "next" button.

    By this measure, it seems the style worked.

  49. Re:2 things: price / speed, speed / power consumpt by chrismcdirty · · Score: 2, Informative

    Admittedly, 4x4 is dumb. I would consider that to be a quad-processor machine with 4 cores each. But they consider it a dual-core dual-processor machine.
    AM2 is, I believe, the socket type. You know, instead of A,754,939,LGA775 (Intel).
    x.xGHz+ is something you made up. They had xx00+, which was used for marketing so people knew what it compared to in an Intel processor, since their processors ran at lower clockspeeds than the Intel competition.

    --
    It's like sex, except I'm having it!
  50. Re:2 things: price / speed, speed / power consumpt by moro_666 · · Score: 2, Insightful

    4x4 is a direct loan from car industry. You have a jeep that uses 4 wheels to crawl around, it has 4x4 written on it, do you assume it has 16 pulling wheels ? It doesnt say 4 times 4 cores, it says 4x4, it's an expression, not math, it's time to get over it :)

      Anyway, i'd like to know where this article author lives, he claims that he can get DDR rams cheaper than DDR2, while in most places where i'm checking out, it's pretty much the other way around. Whatever x86 i will acquire as next will have at least DDR2 in it, there is no point to go for DDR & S939 anymore, the memory price just undermines it's cheapness.

      However, what i'd would like to see (and to what amd will say "in your wildest wet dreams") , would be AMD Geode , running on DDR2 memory and consuming 15W power for the cpu and 60W for the whole machine. Fanless ofcourse :)

    --

    I'd tell you the chances of this story being a dupe, but you wouldn't like it.
  51. How is Duo Coro faster? by Lightjumper · · Score: 1, Interesting

    I have a AMD 64 3000 with 1 gig memory and a Intel Core 2 Duo E6600 Conroe 2.4GHz . The Core 2 seems a lot slower on a lot of things, required me to get a bigger power supply and seems to need a hell of a lot more cooling.. I also spent a hell of a lot more money on the stupid intel cpu ($300+) then I did for my $150 (at the time) AMD 64 cpu.. I also have a Laptop with a Core 2 Duo in it. Its ok. But still use my AMD for everything. Yes I am more of a AMD fan boy, But I do have both and always have, just like I have Linux, XP , Solaris and a MAc at home.. This if anyting is not making be upgrade my system to the latest AMD, Its because I have not needed to upgrade! Nothing has required me too.

    1. Re:How is Duo Coro faster? by denjin · · Score: 1

      Obviously something is wrong, as there is no way the AMD is even close to as fast as thta E6600. Also, it doesn't need much cooling, I have one and it was only like 32C with the stock fan (which is also quiet).

  52. 2 years ago the article would have been flamebait by Browzer · · Score: 2, Insightful

    ... but not anymore. That is what is wrong with AMD.

    The unanswered question remains, "Is AMD necessary in order to keep Intel honest?"

  53. Re:2 things: price / speed, speed / power consumpt by ifrag · · Score: 1

    I actually got confused when going to buy a chip thinking AM2 was compatible with a socket 939 since the chips seemed to be named almost identically. Fortunately I realized it was actually different when I glanced over some other review raving about ddr2 and AM2.

    Maybe make the last digit of the number a 2 like Athlon X2 4002+. That would clearly differentiate between that and the socket 939 flavor of the same chip. I suppose most vendors specify the socket type right in the item name so maybe it's not necessary. Still, just glancing over things and I got a completely false idea like the 2 would be compatible.

    --
    Fear is the mind killer.
  54. give it a chance by scharkalvin · · Score: 1

    DDR memory has gone as far as it can go.
    DDR2 memory still has room for improvement.
    When faster DDR2 ram comes out, AM2 will look that much better.

    1. Re:give it a chance by Anonymous Coward · · Score: 0

      "When faster DDR2 ram comes out, AM2 will look that much better."

      Very few applications (atleast on the desktop) are bandwidth limited today, so
      any changes in DDR2 will perhaps make a different on a syntetic benchmarks, but no change in the real world. And, I does not look like any major advances will be done on DDR2 from now on.

  55. I read it, I didn't learn anything by frovingslosh · · Score: 1
    If anything I'm more confused than ever. I've been shopping for a new system and was thinking AM2, but this article seems to say that one could upgrade an existing 939 system very cheaply and that consumers get more bang for the buck going with 939.. That seems to contradict other things it says. So if anyone really knows these devices, here is what I'm wondering:

    I have to go with AM2 to use a dual core processor from AMD, right? Or can I use an affordable dual core cpu in 939? And if I can, what do I need to buy?

    This new hardware virtualization support - is it available in 939 or do I have to go for AM2 to get it? If available on 939 what do I need to buy to be sure I get it? And can anyone point me to some good information that actually tells me more about it than a one-line marketing discription?

    Thanks in advance for any useful feedback.

    --
    I'm an American. I love this country and the freedoms that we used to have.
    1. Re:I read it, I didn't learn anything by danpsmith · · Score: 1
      I have to go with AM2 to use a dual core processor from AMD, right? Or can I use an affordable dual core cpu in 939? And if I can, what do I need to buy?

      Nope, the X2s are very affordable in the 939 socket. I'm running a X2 4200 on my main desktop right now, and it's very nice. Honestly, unless you have a specific price restriction, I cannot imagine why you'd buy an outdated socket when similar core duos are very close in price to the X2s. I bought my X2 when Intel's lines sucked. There's no point in brand loyalty. It's about what you get for the money. Use the company, don't let the company use you.

      --
      Judges and senates have been bought for gold; Esteem and love were never to be sold.
    2. Re:I read it, I didn't learn anything by Anonymous Coward · · Score: 0

      "I have to go with AM2 to use a dual core processor from AMD, right? Or can I use an affordable dual core cpu in 939? And if I can, what do I need to buy?"

      No you can buy socket 939 x2 cores: AMD Athlon 64 x2 3800+, 4200+, 4400+, 4600+, 4800+, FX60 at slightly cheaper prices than their AM2 equivalents. If you stick with socket 939 you also will NOT have to upgrade all of your RAM and mb. Pricing goes from c. $150 - $280(4800+) last I checked(Tue. 9/27/06) FX60 is still WAY overpriced, and it sounds like a 4400+ or less would work for you. I'd also suggest that you have someone else do the CPU swap(takes me about 10m, or 20m with a new PSU), and make sure that your PSU can handle the new proc.

      "This new hardware virtualization support - is it available in 939 or do I have to go for AM2 to get it? If available on 939 what do I need to buy to be sure I get it?"

      No socket 939 chips do NOT support hw virtualization. Hw virtualization support for AMD (Pacifica) ONLY appeared with AM2 processors. Do you really need this?

      "And can anyone point me to some good information that actually tells me more about it than a one-line marketing discription?"

      Tomshardware.com
      anandtech.com
      arstechnica.com
      etc. JFGI! you lazy batard.

      (Ah, as a warning to the unwary as well, hardocp appears to be an AMD fanboy site as they configured systems in such a fashion that AMD AM2's were still able to beat Core 2 Duo's. The only site I've seen so far to do this, so their neutrality in reviewing hw is suspect at best.)

      If you have an older non-socket 939 system, I'd have to recomend going with an E6300 or 6400(presuming you wish to keep it cheaper), and unless you're willing to do a bit more work on your own than you appear to be willing to do, I'd STRONGLY suggest a pre-built system from Dell, etc. or a local shop. (How do you buy a car or other big ticket item, financial investing? random chance?)

    3. Re:I read it, I didn't learn anything by Lonewolf666 · · Score: 1

      Agreed, the 939 and AM2 models are quite close in price.
      The AM2 platform offers slightly better performance and uses slightly less power, so if you buy a new system AM2 is preferable.
      Upgrading fom 939 to AM2, however, is a waste of money because the difference is too small to be really noticeable.

      --
      C - the footgun of programming languages
  56. Re:2 things: price / speed, speed / power consumpt by Emil+Brink · · Score: 1

    The automotive term "4x4" I have always guessed means "it has four wheels, of which four are driving, i.e. connected to the engine". I'm not sure how to apply that to a processor, and go from that to "it has two CPUs, each of which has two cores". It's just ... weird. It's not as if computers need CPUs that don't compute (like wheels that don't drive) to counter gravity and be stable on the desktop surface. Nope. So, obviously, marketing CPUs is hard, since the industry seems to come up with so much weirdness.

    --
    main(O){10<putchar(4^--O?77-(15&5128 >>4*O):10)&&main(2+O);}
  57. Why no interest.... IMO by Nichole_knc · · Score: 1

    Come on, just look at the community of "power users". Moore's law wnet bunk. Processers no longer jump speeds in warp segments. OK so you got a 64 bit buggier, cool but at around 3g Huh... that ain't much of a gain. Oh let's not forget most cores are "locked" these days so no user tweaks. Then there is the fact most windors users are at a DISADVANTAGE with a 64 bit system for with support is spotty. Dual and quad cores now those are worth waiting for... Nothing like a quad core 64 bit mini-suer cpu in abox.. Throw in a little SLI and quad 21" wide-screen LCDs.... Hey wait, this sounds like my next box... That is really what it is all about... IMO

  58. DUH! by Jinjuku · · Score: 0

    Core 2 Duo happened. Hello out there...

  59. Re:2 things: price / speed, speed / power consumpt by pimpimpim · · Score: 1
    Sorry, didn't ment to start a flame here! I guess all CPU naming schemes pretty much suck nowadays, just the last time I checked there was AMD 64 and AMD Opteron, which was still pretty clear, it got worse in the mean time apparently. (And, indeed, before that time).

    I myself own an oldskool Via C3, so I'm not too much into this issue anyways ;) Come to think of it, the Via naming scheme might make sense maybe? At least they have a clarifying list :)

    --
    molmod.com - computing tips from a molecular modeling
  60. The CHIPS by wh173b0y · · Score: 1

    AM2 is a great socket. AMD's old CPU's are the problem.
    AMD has been at 90nm for some time now are Intel took the jump to 65nm months ago. and as you can see, Intel is reaping the benifits of it greatly. I`ll consider AM2 when AMD releases thier next generation of 65nm CPUs

  61. Re:2 things: price / speed, speed / power consumpt by Aladrin · · Score: 1

    Wikipedia agrees with you, so it must be right ;) http://en.wikipedia.org/wiki/Four_wheel_drive

    Seriously though, it was silly for the car industry and is even sillier for the computer industry. If the car has 4 wheels that are powered, then it's not gonna only have 2 that are on the road. Duh. It's gonna have at least 4. And since there's a positive dearth of consumer vehicles with more than 4 wheels, this is pretty silly. (Dualies don't count since the sets of wheels are connected and act like 1 wheel with wider traction.)

    But at least cars have SOME use for the other wheels other than driving power. Steering, stability, etc.

    CPUs only have 1 use: Processing. To state that there are 4 CPUs and all 4 process... Pointless.

    This obviously ticked me off from the start and I haven't fully vented about it. At least the market either failed to fall for the hype or couldn't figure out what they hell AMD was talking about.

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  62. Not so clear cut if you want ECC RAM by Lonewolf666 · · Score: 2, Interesting

    For me (in Germany), the calculation looks a bit different:

    For reliability, I want my machines with ECC RAM. Looking (for example) at my preferred vendor Alternate.de, I end up with the following prices:

    On the Intel side, AFAIK you have to take the pricy 775X chipset for ECC (and some 775X boards are listed as NOT supporting ECC). Alternate prices for boards that actually support ECC RAM are around 200 euros.
    As processor, I might take the cheapest Core 2 Duo for 169 euros. No Pentium D please, I don't need an "enhanced heater" ;-)
    That makes about 370 euros for processor + board.

    Most AMD AM2 mainboards however support ECC - easy enough as it is a feature of the CPU's built-in memory controller.
    I found an AM2 board with ECC RAM support for 69 euros (Asus M2N-MX) but I might prefer the full-size Asus M2N for 84 euros.
    As processor, I might take the Athlon 64 X2 4200+ for 179 euros. Not quite as fast as the Core 2 Duo above but good enough.
    That makes 263 euros for the above combination of processor + board.

    So I can save around 100 euros by going AMD, at the expense of having not quite the same CPU power.

    --
    C - the footgun of programming languages
  63. Re:2 things: price / speed, speed / power consumpt by joshetc · · Score: 2, Insightful

    I think the problem is people building their own computers that don't have enough common sense to buy a motherboard that has the same socket as the processor they want to buy.

    1. Socket 775 CPU
    2. Socket 939 CPU
    3. Socket AM2 CPU

    Now match it with a motherboard

    a. Socket 939 motherboard
    b. Socket 775 motherboard
    c. Socket AM2 motherboard

    Its common sense.

  64. Who paid for this ad INTEL? by Anonymous Coward · · Score: 0

    The AM2 platform was always going to be an evolutionary step, not revolutionary. The main benefit was the DDR2 memory and some other minor tweaks. To compare a new socket system to a new processor line is just silly. Besides, with me it's never been only about performance - It's been about performance versus PRICE!!!!

    Sure if I want the current world's fastest CPU I'll spend $1K and get the new Intel processor but who in their right mind is going to build a home PC with a processor that is that expensive. I can get a processor from AMD for the AM2 socket that performs in excess of even my 3D gaming and video editing needs for home for $265 AMD Athlon 64 X2 Dual-Core Processor 4600+ Socket AM2 (65W) Retail.

    Personally, I'd rather either put the extra money towards my video card or put in the bank for my next upgrade.Let's see more articles on who has the fastest CPU at different price levels. Instead of just who has the fastest CPU.

  65. duh by Anonymous Coward · · Score: 0

    duh bad timing, conroe

  66. Re:2 things: price / speed, speed / power consumpt by amliebsch · · Score: 5, Informative

    Back in the day if you're shopping for CPUs and come across a P3 933, you instantly had an idea of the chips performance, at least enough to say well that's probably a bit faster then an Athlon 750. I'm sure some nitpicking AMD fanboys will argue and say it wasn't, but lets face it 933 > 750.

    Your own example is the very reason that AMD "broke" the naming scheme. It was because idiot consumers like yourself were apparently incapable of making the leap of logic that "clock speed" != "performance." Since Intel was aggressively pushing clockspeed while AMD was pushing the operations per cycle, this would leave AMD at a great marketing disadvantage. So they named their chips with numbers represented the clock speed of the Intel chip they roughly performance-competitive with. In reality, you got what you wanted - numbers that represented performance, not just clock speed.

    --
    If you don't know where you are going, you will wind up somewhere else.
  67. The CPU *isn't* the performance problem by Colin+Smith · · Score: 3, Insightful

    It hasn't been for ages... Yup, decades I believe.

    The performance bottleneck is the disk and it has been forever. You want a really fast system today? This is what you need:

    http://www.m-systems.com/site/en-US/Products/IDESC SIFFD/IDESCSIFFD/Products_/SCSI_Products/FFD_Ultra 320_SCSI.htm

    320Mb/sec burst rate, 40Mb/sec sustained and key... 0.02ms access time. It's the biggest performance upgrade you can make to a computer.

    --
    Deleted
    1. Re:The CPU *isn't* the performance problem by SillyNickName4me · · Score: 1

      Hmm, the only real performance advantage over conventional disks there is the access time.

      320mb/sec peak rate? nice, but not very usefull for most applications.

      40mb/sec sustained transfer rate? The somewhat older SEAGATE ST373405 I have here beats that easily (on an old 80mb/sec bus no less), and so do quite a few modern SATA and SCSI disks. I have seen regular IDE disks beat this as well.

      5M write cycles is a real issue with the flash disk you suggest, you really don't want to have your page file or swap partition on that.

      Usefull they are, but they are not the silver bullet of reliable fast storage.

    2. Re:The CPU *isn't* the performance problem by Colin+Smith · · Score: 1
      320mb/sec peak rate? nice, but not very usefull for most applications.


      Most? Most applications don't come close to requiring a sustained transfer from disk, sure there are specialist cases but the general case is small random reads/writes, hence the big buffers on filesystems and disks.

      5M write cycles is a real issue with the flash disk you suggest, you really don't want to have your page file or swap partition on that.


      True, easily fixed.

      --
      Deleted
    3. Re:The CPU *isn't* the performance problem by SillyNickName4me · · Score: 1

      Most? Most applications don't come close to requiring a sustained transfer from disk, sure there are specialist cases but the general case is small random reads/writes, hence the big buffers on filesystems and disks.

      For application load time, peak throughput is not going to help you much, whereas sustained throughput will help quite a bit.

      For 'typical use', the actual throughput of the medium is irrelevant due to large buffers. All that counts here is the speed of the bus that links the device to the computer.

      Many consumers tend to do silly things like encoding their home videos to DVD and such, for which sustained throughput is all that matters, even access time becomes largely irrelevant for such uses.

      So yeah, there are cases where the throughput of the bus matters, but you do not need flash disks to make use of that at all. Sustained throughput will be noticable for the typical consumer in all cases, and can become a major issue for 'multimedia' uses of PCs.

      True, easily fixed.

      Aha? Intel is saying they need an entirely new type of non-volitile memory to fix this...

      Of course not using a pagefile or swap partition would fix this, but for most purposes that is not an option right now.

    4. Re:The CPU *isn't* the performance problem by eav · · Score: 1

      ...put them into a raid array.

    5. Re:The CPU *isn't* the performance problem by dfghjk · · Score: 1

      The 320 MB/sec rating is simply the burst rate for the SCSI interface. All it says is that the device actually supports the interface. It means nothing other than it's not broken. This device does 40 MB/sec sustained regardless of the IO profile---pretty slow by large block and sequential standards but very fast for random, small block applications. This device is not intended, and is not appropriate, for desktop systems. It's targetted at accelerating server apps such as databases.

    6. Re:The CPU *isn't* the performance problem by geekoid · · Score: 1

      Your right, but it costs, what..$400 dollars at least?

      I love SCSI, I have written drivers, firmware, SCSI over IP code, etc... It isd a better way to go on all accounts, except one. Money.

      ALthough it makes me sick when I see a 'high end' system selling for $3000 or more dollars and it has Serial ATA and not SCSI.

      My box budgetr these days is around 500 dollars, but if it was 3000 dollars it would be SCSI. Man, can you even spend 3000 dollars on a box you build yourself anymore?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    7. Re:The CPU *isn't* the performance problem by evilviper · · Score: 1
      The performance bottleneck is the disk and it has been forever.

      No, it's the network...
      No, it's the ammount of RAM...
      No, it's the CPU cache...
      No, it's the bus speed...
      No, it's the CPU speed...
      No, it's the...

      You can't make any stupid-simple assertions about performance. With something like crypto, video encoding (or decoding), compression, etc., the bottleneck *is* the CPU, and it's a HUGE one.

      With other tasks, there are different bottlenecks...
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    8. Re:The CPU *isn't* the performance problem by PipsqueakOnAP133 · · Score: 1

      Gotta give some love for RAID 0.

      I got myself my old Athlon 2000 with a triple channel Mylex DAC960 hardware raid controller.

      Two 9gb 15kRPM drives per channel for a 120MB/sec sustained transfer rate. :)

      Sure, if one drive dies, it's a goner, but hey, all this PC does is run warcraft 3 and give me bragging rights. :P

  68. Perceved difference by IPFreely · · Score: 2, Interesting
    Perception is all that changed.

    AMD is still running their plants at capacity or greater. They are still selling everything they make. If they could make more they could sell more.

    The only thing holding them back now is manufacturing capacity. It was nice when they were preceved as being the best, but as long as they can sell everything they make, then they are doing fine.

    The biggest problem is price pressure from Intel. And they don't actually have to match Intels price straight out. They only have to balance the price against availability to keep all available production going out the door. As long as the price is low enough to sell all of their production quantity, then it's low enough. The high demand over their limited production capacity actually helps them there.

    Perception helps in all of that equation, mostly in allowing them to sell their capacity at a slightly higher price, but it's not going to kill the company if it drops a little. They must have known how well Conroe was going to do well before the public benchmarks came out. If AMD knows they are going to take a hit on their perception from Conroe, then this was probably a good time to make a few other changes and put all of the disruptions behind them in the shortest possible time.

    --
    There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
  69. What went wrong... by Anonymous Coward · · Score: 0

    IMO what went wrong was that AMD poked around adding DDR2 support for so long, that I'm willing to believe that they caved to OEM pressures to exchange the DDR memory controller for a DDR2 capable memory controller. They designed the CPU in such a way that they could do that relatively painlessly, yet that is almost ALL that they did. Other than the DDR2 memory controller the AM2 is just a Venice/Toledo/Manchester core with DDR2 capability and slightly improved power management a with zero performance improvements.

    So, along come Core 2 Duo which even the lower end chips pretty much walk all over(or match) higher end socket 939 and AM2 chips, and the Core 2 Duos come in at more reasonable prices. Now, if you're going to upgrade and you have a socket 939 machine you're going to have to buy memory and a mb anyways, so why waste your cash on a lower performing CPU when you're already going to have to pretty much replace everything? If you're going to go a little more cheaply and have a socket 939 mb but not the max CPU but also don't want to have to shell out for memory again, then just buying a high end socket 939 is more cost efficient.

    While gaming is not all many consumers do with their machines, it IS what alot of them do with them, so unless your on the budget version Core 2 Duo is the way to go ATM as far as best bang for the buck goes unless you're an AMD adoring fan. (I place myself in the budget case as going to AM2 doesn't get me much more memory bw, and in the event I was going AM2 I'd really have to go Core 2 Duo but don't want to shell out for mb + 2G DDR2 + CPU+ I also needed a decent GPU, so I went CPU only, 4800+ as they're fairly decently priced(still need to drop by c. $50-$75 IMO though. I'll be waiting for quad(or more) cores plus sw/games that support them efficiently before I make my next major upgrade to whatever is the best bang for the buck at that time, be it Core 2 Quadro(?) plus new bus or some K8L quad based CPU. The power utilization difference on average isn't enough in AMD's favor(if it truly is at all) to warrant AM2 either, unless I'm running 1000s of machines in a server farm and value the few $1000 saved in power over performance.)

    So, this all boils down to AMD is no longer in the performance seat and arguably is only in the power consumption seat, yet they refuse to realize this and act/price accordingly. I don't plan on buying any ATI based GPUs ATM either as nVidia GPUs use less power and are more cost effective for me in the upper mid-end GPU range. (I refuse to pay more for a GPU than I pay for mb+CPU+RAM, so high-end current GPUs are right out.) Maybe the power utilization will change with AMD expertise, but...

    On top of this semi-rant, I really don't see K8L taking or matching the performance crown from what little is known about the design, and as far as multi-cores, big deal Intel is already to match or even beat AMD to it while simultaneously maintaining equivalent performance lead. AMD has their work cutout for them in this department, and it will be interesting to see what their designers can come up with.

  70. Re:2 things: price / speed, speed / power consumpt by mobby_6kl · · Score: 2, Funny

    >it says 4x4, it's an expression, not math, it's time to get over it :)

    To me, as a perl coder, 4x4 means 4444.

  71. Test? by Lonewolf666 · · Score: 1

    I take it you're talking about a significant number of machines? Enough that getting the choice right makes a difference in the four to five digit $ range?

    Then you might want to buy one or two Core 2 Duo machines now and use them for testing.
    If all your applications run fine, consider going Intel.
    If they don't, you have spent maybe (pulling numbers out of my ass) $2.000 on avoiding a $20.000 error. Sounds like a good tradeoff to me.

    --
    C - the footgun of programming languages
  72. The chipsets sucks by Imzadi · · Score: 1

    I have a bunch of 939/940 systems around from back when
    there were actually decent chipsets to be had for the platform.
    With decent I mean "stable" and "also runs under Linux". AM2
    has just continued a trend that's started in 939s prime.

    - VIA's K8Xnnn series worked great for me but now it's even
        more outdated then your proverbial Debian release. Even
        that I could live with if a selection of boards were
        actually available. The local equivalent of pricewatch
        lists a whopping 3 boards, all with the antique south bridge.

    - ATIs chipsets look good on paper but there have reportedly
        been some Linux compatibility issues. I'd rather let that
        fruit ripen a bit more. Then there's the ATI-AMD merger
        which might end the life of and support for the current
        chipsests very apruptly and prematurely.

    - had mixed but generally good experiences with ALi products,
        but since nVidia has bought them the compile-yourself driver
        sources have become progrssively harder to find.

    - Leaves nVidia, and a choice between binary blob drivers that
        intermittently refuse to see the onboard LAN or
        reverse-engineered open ones that have the same problem. Add
        to that the less-than-stellar SATA and the never-dieing
        accusations of data corruption.

    When my server died a few months back I borrowed a nice nVidia-
    based board from a friend and did a test installation: the onboard
    LAN could not be convinced to stay up even a day ... what fun on a
    headless machine. At which point I switched to Intel.

    AMC CPUs and Intel chipsets, now that ...

  73. Can't read the article... no nav bar! by Anonymous Coward · · Score: 0

    ok, i've done reading the first page, but there's no nav bar to go to the next!

  74. AM2/AM3 are socket/pin compatible... by Anonymous Coward · · Score: 0

    That was one of the reasons (in addition to the DDR2 memory), behind the AM2 platform in the first place.

  75. Rubbish by fullofangst · · Score: 2, Insightful

    What a strange and useless thing to say, that AM2 has been 'dismissed'.

    Perhaps one could say this if the platform was somewhat more mature?

    As it is, this is still a pretty new platform, with a lot of people still on Socket 939. S939 also has a good choice of CPU's available and I personally haven't found any major bottleneck with not having DDR2 memory.

    I still have an upgrade path to a Dual Core CPU that runs several hundred megahurtz faster.

    Why exactly would I want to buy a new motherboard?

    There's nothing wrong with AM2, it's just that people who already have a S939 system don't yet have a good enough reason to upgrade. People buying new would probably consider it, but then Intel Core 2 is here and its fast.

    So I stand by my comment that saying "What went wrong for AM2" is a redundant thing to say. The answer is, "nothing".

  76. Reason for brand loyalty by RareButSeriousSideEf · · Score: 1

    ("The important thing is to realize why you have loyalty to a certain brand, and be willing to re-evaluate your position when the quality of the brand you favour starts dropping.")

    Amen. In contrast to the article's take on things, I was formerly loyal to Intel & ATI, and switched to AMD/nVidia to use an Athlon X2 -- socket AM2. The experience has been good enough that I'm likely to stay with AMD for a while.

  77. OK, what is AM2 anyway? by keithchau · · Score: 1

    I think the reason that AM2 failed to impress is lame marketing. I have to tell you that I am in the IT industry and none of the people I polled nearby (including myself) knows AM2. But we all know Core 2 Duo and we were used to be AMD fans...

    ---
    Best Freeware Reviews

  78. amd has better chip sets by Joe+The+Dragon · · Score: 1

    The intel quad-core are just 2 duel core linked by a fsb just like what they did when there duel cores first came out.

    Intel chips sets are still behind Nvidia and Ati. The best that Intel has is x8 x8 or x1 x16 while Nvidia has x16 x16 one 590 board even has x16 x8 x16 and most 590 boards have with duel gig-e with ip/tpc offload. These are for amd 590 as the Intel ones are not out yet.

    This also shows up in the workstation / severs chips sets as well. Aka the power Mac g5 has more pci-e lanes then the Mac pro and it has less bandwidth in the chip set to chip set link.
    Also looking at Motherboards form super micro

    Dual AMD® Opteron(TM) 2000 Series (Socket F) Support, 1000 MHz HyperTransport Link
    2 (x16), 1 (x8) & 1 (x4) PCI-e, 1 64-bit 133MHz PCI-X, 1 64-bit 100MHz PCI-X
    Up to 16GB DDR2 667 SDRAM (or)
    Up to 16GB DDR2 533 SDRAM (or)
    Up to 32GB DDR2 400 SDRAM
    Dual-port Gigabit LAN/Ethernet Controller
    2-Channel Ultra320 SCSI with Zero-Channel RAID support

    Dual Intel® 64-bit Xeon® Support (667 / 1066 / 1333MHz FSB)
    Up to 32GB DDR2 667 & 533MHz FB-DIMM
    1(x16) & 1(x4 in x16) PCI-E, 2 64-bit 133MHz & 1 64-bit 100MHz
    PCI-X, 1 32-bit PCI
    Dual-Channel Ultra320 SCSI & Zero-Channel RAID Support
    Dual-port Gbit LAN

    The amd board has a lot pci-e slots

    Tyan

    (2) AMD Opteron(TM) (Rev.F) 2000 series processor support (1207-pin)
    (8) DDR2 DIMMs sockets; up to 32GB reg. DDR2 400/533/667 mem.
    Supports ECC memory moduels; dual channel memory bus
    (4) PCI-E x16 slots
    - (1) x16 signal from IO55
    - (1) x16 from MCP55
    - (1) x16 from MCP55 with x8 signal
    - (1) x16 from IO55 with x8 signal
    (2) PCI-X 100MHz slots from NEC nPD720404
    or (1) PCI-X 133MHz slot if 133MHz card is used
    (1) PCI v2.3 32-bit 33MHz slot
    (7) Expansion slots total
    (6) SATA2 ports (3.0Gb/s), (8) SAS ports (opt.), and (2) GbE LAN ports
    (1) 1394a FireWire port and integrated audio
    SSI/Extended ATX footprint (13" x 12"; 330.2mm x 304.8mm)

    Tyan does not any xeon workstation board with a full x16 slot.

    intel 590 is 48 lanes

    NVIDIA nForce Professional 3600 and 3050 56 lanes 12 links Flexible
    NVIDIA nForce Professional 3600 28 lanes 6 links Flexible
    NVIDIA nForce Professional 3400 28 lanes 6 links Fixed
    NVIDIA nForce Professional 2200 and 2050 40 lanes 8 links Flexible
    NVIDIA nForce Professional 2200 20 lanes 4 links Flexible

  79. same ol same ol? by tomstdenis · · Score: 1

    the AM2's are basically refined K8 cores with the same instructions, same pipeline, same cache, etc.

    Boring. Core and Core 2 are new designs that can get people interested in looking at.

    Especically since Core 2 is way cooler [literally and figuratively] than an AMD64. Granted HT is saving the Opteron front but for the desktop Core 2 Duo is a very good option. This is coming from a staunch AMD supporter and Intel playah-hater.

    Tom

    --
    Someday, I'll have a real sig.
  80. The price of DDR2 RAM by Anonymous Coward · · Score: 0

    1. DDR2 RAM is too expensive.

    2. For some reason most AM2 motherboards seem to be micro-ATX and that makes consumers think they're low powered boards for novelty computers.

  81. Re:Enough with the upgrades! by whoop · · Score: 2, Insightful

    Slot A, Socket A, Socket 754, Socket 939, AM2 in less than 6 years with the last three having no real benefit over each other..I've certainly had enough.

    Um .. so don't upgrade with every little swing in technology. Honestly, I bought a Slot-A when the Athlons first came out, like 1998 for my Linux server/desktop. That was performing just fine when I had upgraded other computers and finally put in a Socket-A motherboard in maybe 2004 or so. It still runs quite well, same case, hard drives, etc.

    Recently I was putting together a MythTV box, and decided to go with a 939 motherboard as I have plenty of hand-me-down memory I can put in that vs buying new DDR2 sticks. Give it time, AM2 might eventually work out. To me, it's still new and too early to decide if it's a complete failure. But then, I don't completely upgrade every computer in my house every 2 months.

  82. Re:2 things: price / speed, speed / power consumpt by DudemanX · · Score: 1

    The Pentium D 950 runs at 3.4Ghz. The Core 2 Duo E6600 only runs at 2.4Ghz. So by your logic the Pentium must be faster because of the clock speed...

    So silly.

  83. What Have You Done For Me Lately? by dlapine · · Score: 3, Insightful
    How quickly we forget what terrible choices the Intel fanboys had before Core 2 Duo shipped. CPU's that ran too hot, consumed too much power and had worse, much worse in some cases, performance than its AMD counterparts. AMD clearly had the upper hand for performance for the first time, and took advantage of it to make some much needed cash.

    AMD put out 3 different socket sets to maximize their profits- socket 754 for low end, non-64 bit computing, and single channel memory, socket 939 for mainstream users, and socket 940 for server and extreme users. All marchitechture, but all forgiven because the AMD users could buy dual cores that weren't just space heaters. Yeah, the price for the good stuff wasn't any cheaper, but the benefits were so obvious that only the Intel/Dell fanboys "stayed the course" or at least, held off from buying.

    Then Intel releases a near perfect CPU, great performance, good heat, medium power, just no upgrade to memory acces. Intel fanboys rejoice and finally upgrade. Middle of the roaders feel like they have a choice. AMD is suddenly left in the position it had occupied for all those years, second place. Yeah, it has a lot of options, and is still competitive for server stuff, but it's no longer a lock for the desktop user.

    Amd reverts to what worked for them previously- move all desktops to the same socket and give that socket a lot of upgrade life. Since DDR2 is finally available in quanity, and at speeds that actually don't produce a slower OS than using DDR 400, AMD decides to make the change to DDR2. Save for the recent attempt to make money, AMD users have been able to buy one socket for the majority of AMD cpus available at that time, and that provides them some marginal sales, for those users who want a chance at a later CPU upgrade.

    SO, socket AM2 is released at a time where it doesn't make much sense to upgrade for AMD fanboys. Intel fanboys are buying all the core 2 duo's their pocketbooks can handle, and middle-of-the-roaders are picking and choosing, just like always, versus performnce and price. AM2 is not cheaper than Intel solutions; the real deals for AMD are the clearance of older socket 754/939 stuff. Any real wonder that AM2 sales, at the moment, have been lackluster? As I see it, AMD took the long view, and released AM2 for the upcoming K8L and newer stuff. They'll take whatever sales they can get, but they aren't overly worried about sales right now. I mean, Dell is finally selling AMD's and I'd bet that AMD is waiting on that cash cow to come in.

    --
    The Internet has no garbage collection
    1. Re:What Have You Done For Me Lately? by evilviper · · Score: 1
      socket 754 for low end, non-64 bit computing

      What gives? Socket 754 CPUs are just as "64-bit" as their big brothers.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    2. Re:What Have You Done For Me Lately? by dlapine · · Score: 1
      Sorry, I should have said that AMD sold a line of 32 bit CPU's for socket 754, not that socket 754 was exclusively 32bit. There are 64bit CPUS for socket 754.

      http://en.wikipedia.org/wiki/Socket_754 has a breakdown of socket 754 limitations.

      I don't believe that either socket 939 or 940 had any 32 bit CPUs available.

      --
      The Internet has no garbage collection
  84. it did not fail to impress by ralph1 · · Score: 0

    intel impressed a little more.

  85. Simple answer by goldcd · · Score: 2, Insightful

    People don't buy sockets - they don't decide what upgrade to get based on the socket.
    They choose the best performing CPU for their budget, then maybe the same for a graphics card. Once these two are selected they just chose the memory and motherboard that allows it all to fit together in a stable fashion (or overclock if that's your thing).
    Currently if you're looking to upgrade you'll choose a Core based CPU. Once you've got that CPU, it's not really a huge leap of logic to conclude you won't buy an AM2 based board.

    1. Re:Simple answer by joto · · Score: 1

      People don't buy sockets - they don't decide what upgrade to get based on the socket.

      They choose the best performing CPU for their budget, then maybe the same for a graphics card. Once these two are selected they just chose the memory and motherboard that allows it all to fit together in a stable fashion (or overclock if that's your thing).

      When I bought my computer, that's exactly the opposite of what I did.

      First, I had to choose Intel or AMD. I chose AMD. Then, I had to find a motherboard I liked. Some of the criteria for the motherboard would be prize, linux compatibility, at least some good user-reviews on the net (and few bad reviews), more than 4G ram possible (NONE had that at the time), 939 socket (seemed more future-proof at the time), PCI express (seemed more future-proof at the time), serial ATA (seemed more future-proof at the time), and a reasonably modern chipset. Then I chose the rest of the components, in this order: power-supply, cabinet, sound-card, hard-disks, CPU, ram, DVD-burner, graphic card.

      Currently if you're looking to upgrade you'll choose a Core based CPU. Once you've got that CPU, it's not really a huge leap of logic to conclude you won't buy an AM2 based board.

      Currently, if I were looking for an upgrade, I'd buy an Athlon X2 cpu that plugs into the 939 socket on my motherboard. I already have a stable, reliable combination of components that I trust. "Upgrading" to Core 2 Duo would be akin to replacing everything. I could no longer trust my computer to perform the way I'm used to. Sorry, that's just not an option.

      If an "upgrade" involves replacing more than a single component, it's not an "upgrade" anymore, it's a major rebuild! I'm not going to rebuild something that works perfectly well now. At least not if I relay on it in my daily life. In fact, I'd rather buy a new PC and keep my old as a backup!

  86. Re:2 things: price / speed, speed / power consumpt by grapeape · · Score: 5, Interesting

    This very thing is coming back to bite intel on the ass lately. The idiots who cant let go of the clockspeed thing. I had a notebook I was recently trying to sell, a guy that was interested was completely irate because I had the nerve to sell a 1.6ghz notebook for only a few dollars less than some other guy was selling a 2.0ghz system. He refused to comprehend that the one I was selling was a centrino while the other one he was looking at was an early p4 mobile and that mine was actually faster and cheaper. I finally grew so frustrated that I lied and told him I sold it already and reposted the ad with a new picture.

  87. My 2 yen. by John+Pfeiffer · · Score: 2, Interesting

    I think it might be too early to tell how AM2 is doing, I mean...we're rolling into the first holiday season since it was introduced, and on top of that, a lot of people are probably keeping their distance until the second wave of AM2 mobos come out, to ensure a nice stable and compatible build. Nothing like being an early adopter and finding out nothing works. Other than that...who WOULDN'T want a nice 64-bit AMD chip and DDR2?! At this point, it's AM2, or a $2000 Socket-F 2000 or 8000 series opteron. (Did I mention the Socket-F boards cost more than half what the CPU does?) So yeah... I think it's too early to tell. And even the holiday season (And tax season.), might not be enough to judge.

    Personally, I like AM2, and will probably build a system based on it...as soon as enough people tell me there's good motherboards out there that take the parts I want, and don't catch fire. (Any more than the rest of the rig, anyway.)

    --

    Friend: "The NIC is misconfigured..." Me: "No prob, I'll just telnet in and fix it." *Silence*
    1. Re:My 2 yen. by WuphonsReach · · Score: 1

      I've used a few of the Asus AM2 motherboards (the microATX M2NPV-VM for our business systems, M2N-E for Linux servers, M2N32-SLI Deluxe for a power server).

      All of them have performed well (except for the M2N32-SLI which has issues with Linux using the currently available BIOS from Asus). The 6150 boards (microATX) work well as business desktops and the M2N-E performs very well as a Linux server board (with 6 SATA plugs).

      If the M2N-E had dual-gigabit NICs onboard, I'd be estatic about it. We've dropped 4GB of ECC RAM in it and are running Xen with no issues. (Which is the main reason we're putting all AM2 systems in... for the hardware virtualization support.)

      --
      Wolde you bothe eate your cake, and have your cake?
  88. Forgot Socket F by Anomalyst · · Score: 1

    General available in August. Meant for DDR2 Opteron with Picifa virtualiztion chips.

    --
    There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
    1. Re:Forgot Socket F by WuphonsReach · · Score: 1

      Socket F systems have been very slow out of the gate. Only a handful of motherboards and limited availability on the CPU supply side.

      We decided to go with dual-core AM2s and ECC RAM for pacifica virtualization support. (Plus we've spent the time to work out the Linux bugaboos on the Asus AM2 motherboards, so we'll stay with the "devil we know" for at least a year.)

      --
      Wolde you bothe eate your cake, and have your cake?
  89. Nothing is Wrong with AM2 by eav · · Score: 1

    I intend getting an AM2 as soon as the second wave of AM2 motherboards is available. I won't get any of the first such motherboards on gp, (never buy the first of anything).

  90. Well, speaking for myself by phorm · · Score: 1

    I already bought a dual-core S939 Opteron this year, I simply have no need for AM-2. There's probably a few people out there who jumped on the dual-core bandwagon (I know a few myself), at which point there's really not a big benefit to jumping to the AM2 systems... since we're not even using all the power of the dual-cores 90% of the time.

  91. It is all about timing and size. by sgt+scrub · · Score: 2, Insightful

    To begin with, I've been accused of being an AMD fanboy on this site. I thought I was partial to Alpha processors -because absolutely everything sucks in comparison :p cough sorry.

    IMHO:
    The reason AM2 "is not a big hit" is because Core 2 Duo is a better processor. It is faster, runs cooler, and priced right. The reason it is faster is because AMD made a couple mistakes.

    1) They bought ATI instead of re-tooling to .65nm. If the Turion X2 was built on .65nm us "AMD fanboys" would be saying things like "Core doo doo" and "Core 2 so over".

    2) AMD couldn't implement AM2 with DDR3 support so they shouldn't have introduced it at all. The switch to AM2 was needed to consolidated their platform but until DDR3 the move is pointless. The memory makers beleived strong DDR2 sales were still possible because AMD hadn't moved to it yet.

    AMD might have known they would loose the competitive edge with these descisions. They can't count on the nForce product; so, ATI was a good direction. Well, it is a direction anyway. For all I know the cost of re-tooling might have been much more expensive.

    I have to give Intel props for the new dual core processor. The Pentium Pro was the last good processor they made. Until now that is. Pentium Pro was a fantastic processor. The new one looks every bit as good.

    FanBoy Alert!!!

    Don't get me wrong. I think the single core version "Core homo" is shit. Fortunately, it isn't as bad as the "Celery"

    --
    Having to work for a living is the root of all evil.
    1. Re:It is all about timing and size. by evilviper · · Score: 1
      The Pentium Pro was the last good processor they made.

      Umm, what?

      Are you restricting this to consumer-level CPUs? I ask because the PPro basically turned into the Xeon, and continued to be a very good processor, until just recently, when they added P4 Netburst crap features, and make it a ridiculously hot piece of junk. Of course that doesn't add-up either, because PPro wasn't exactly a consumer-level CPU either..
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    2. Re:It is all about timing and size. by sgt+scrub · · Score: 1

      You answered your own question. The PPro is the Xeon. At least until the P4 version. Which it too went down hill.

      --
      Having to work for a living is the root of all evil.
    3. Re:It is all about timing and size. by evilviper · · Score: 1

      Refering to 1-2 year-old Xeons as PPros (~1996) makes no sense at all.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  92. I support marketplace competition by nickmalthus · · Score: 1

    Without competition innovation stagnates. By supporting the underdogs that have comparable products against near monopolies in the long run the consumer wins out. Look how Intel and Nvidia have had to play catch up to AMD and ATI due to market loss. Without these competitors they certainly would have taken the microsoft approach sat back on their next generation technologies and soaked in the profit off their current products on the market place.

    --
    If a nation expects to be ignorant and free, in a state of civilization, it expects what never was and never will be-T J
  93. Brand loyalty is kinda lame. by moogleii · · Score: 1

    Well, more specifically, fanboy-ism. This is capitalism after all. They got their money, I got my product. Nothing else is needed. I use the products that happen to be the best for my price range at the time I'm upgrading. I used to use Intel back in the day, then I switched to AMD, and if I were to upgrade today, I'd get Intel.

    1. Re:Brand loyalty is kinda lame. by Anonymous Coward · · Score: 0

      The only problem with that mentality is, unless you have $1000+ to drop every time you want more performance, those days are rapidly coming to an end. Now you are not only bound to a CPU socket, but you are also bound to a bus architecture (PCI / PCI-X / AGP), drive interface (ATA / SATA / SCSI), and in some cases, a chipset (think SLI and ATI's Crossfire). You have to pick the entire platform now, and when you do, you really are making a financial commitment to that platform. Sure, Core 2 Duo (or whatever it is called) is the darling of the industry right now, but things can change drastically in 6 months. Those who buy AM2 now will probably be set for future processor upgrades for some time. Intel will probably have to come up with a new socket before their next major advance in CPUs, barring the new 4 core Core 2 Duo Duo Quatro (or whatever it will be called).

      To paraphrase The Fixx, "It doesn't mean much now, It's built for the future"

    2. Re:Brand loyalty is kinda lame. by moogleii · · Score: 1

      The key part is: I use the products that happen to be the best for my price range at the time I'm upgrading. If you're bound to a cpu socket, and it's cost prohibitive to switch to a higher performing one, then that violates your price range.

  94. Re:2 things: price / speed, speed / power consumpt by Anonymous Coward · · Score: 0

    ...but within a product family greater clockspeed means greater performance, unless you can show otherwise, a 2.8 GHz P-D will always be slower than a 3.2 GHz P-D at default clockspeeds

  95. Why AM2 vs. Conroe by Nazmun · · Score: 1

    Conroe is a leap in processor core design, AM2 is just a new motherboard and chipset design that utilized ddr2 ram. NO one I knew off expected massive performance gains. AMD was just going to the future supporting a newer ram standard that uses less power and had higher bandwidth potential.

    We didn't think AMD would equal much less beat conroe until their new processor core designs (K8L, etc) came out in a comparabble process size ( .60nm or .45nm).

    I'm not sure who exactly was surprised in the last two-three months. Hardcore amd fanboys that didn't pay attention to news or people who weren't reading up on what these two new things were (am2: same processor new chipset vs. massive new processor design that is conroe).

    --
    Hmmm... Pie...
  96. Re:Three words -- 1 word by sysinu · · Score: 1

    Woodcrest


    core2duo is modeled after woodcrest, having 4 flops per initial process clock cycle, 2 flops sequential. The one thing AMD will always have over Intel is memory bandwidth (suggesting Intel doesn't change their arch) and this is because of Intel's absolute demand for memory to interface through the southbridge wereas AMD has direct access to memory from the socket. There's about a 85ns latency advantage there... which is huge when your doing visualizations.

    AMD also scales better at larger cpu counts.

  97. the answer by kahrytan · · Score: 1


    AMD's mistake is simple. They kept up production of Socket 939 processors, new and old. And some processors for Socket 939 are available for AM2. People saw no need to use AM2 because same processor was available for Socket 939 and it was cheaper to boot. AMD can still fix their mistake by ceasing production of new socket 939 models. If you want fastest damn pc, you'll have to buy AM2.

    Which motherboard would you buy, Socket 939 or Socket Am2?

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    \
  98. Socket AM2 is in the middle by Sloppy · · Score: 1

    If you want a great computer cheap, the older sockets are just fine.

    If you're trying to build something that really kicks ass, you're drooling over Socket F, not socket AM2.

    There isn't a niche (at least right now) containing people who will see spending the money on Socket AM2 as making sense.

    Maybe if they can kill off the old sockets so that they're not for sale anymore (so that Socket AM2 becomes the new low-end) then Socket AM2 will have its day.

    It reminds me of when the Athlon 64 FX appeared. I could never figure out who would want to buy one of those. If you're going to spend a premium for more performance than the Athlon 64, then you might as well spend a little bit more, and get something way, way better (Opteron 2xx).

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    1. Re:Socket AM2 is in the middle by evilviper · · Score: 1
      Maybe if they can kill off the old sockets so that they're not for sale anymore (so that Socket AM2 becomes the new low-end) then Socket AM2 will have its day.

      They can't kill off the low-end, as that is socket 754, which is the ONLY socket in-use for notebooks, and will likely live a long life.

      Maybe if they can kill off the old sockets so that they're not for sale anymore (so that Socket AM2 becomes the new low-end) then Socket AM2 will have its day.

      If socket 939 is the one you mean: It will die off soon enough. It's getting an artifical EOL boost, because everyone drops prices to clear out their inventory.

      If anything, people with less to spend should WANT AM2, because they'll save on the price of (DDR2) RAM. RAM is often more significant of an expense than the motherboard and CPU. I'm using a couple years-old system with a 1.2GHz CPU and 1GB of PC-133 RAM to prove it.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  99. Re:2 things: price / speed, speed / power consumpt by Anonymous Coward · · Score: 0

    Yes, but try explaining that to the average computer buyer who thinks AthlonXP and Pentium 4 are in the same CPU family. The options for "family" in their mind being roughly "PC" (anything that can run Windows), "Macintosh" (any Apple with a mouse), and "Other" (everything from UltraSparc to ARM to that Russian trinary logic vaccuum tube machine)...

  100. One vendor or several? by Roadkills-R-Us · · Score: 1

    While our sample size is much smaller (8 dual Opterons) we've had only one problem, and it's likely OS related.

  101. Lack of unterstanding. by imsabbel · · Score: 1

    And how should that work?
    Those chips have different memory controllers on board. Different signal outs/ect.

    How could a socket possibly exist that fits the old 939 while still providing the _different_ pinouts needed for ddr2?
    You cant just add a row at the outer rim or something...

    --
    HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
  102. Re:Enough with the upgrades! by buswolley · · Score: 1

    I have a box similar to yours.. I do not have an application which really overloads its capabilities. Unless we load up on eye candy, or use a computers for scientific modeling and mass number crunching, we have computers that are simply fast enough.. especially for the cost of an upgrade.

    --

    A Good Troll is better than a Bad Human.

  103. Re:2 things: price / speed, speed / power consumpt by ShieldW0lf · · Score: 1

    Are you people dense?

    It has 4 processors driving your computing experience forward. Just like a 4x4 has 4 wheels driving you forward. You don't need to be a marketdroid to be sitting around working on a 4-processor design for the consumer market and see the "4x4" reference.

    I think it's kind of cool, personally. But then, I drive a Jeep.

    --
    -1 Uncomfortable Truth
  104. Not true by Anonymous Coward · · Score: 0

    No, you don't. Download Ubuntu (which is entirely free software), install onto a new MacBook (which uses the Intel 945GM), and it works, including accelerated 3d.

    No binary drivers or daemons or extra downloads required.

  105. Re:2 things: price / speed, speed / power consumpt by Aladrin · · Score: 1

    No, I think we thought a little bit further than you did. To continue your train of thought, head off to "but there's only 4 processors, and the other 4 doesn't mean anything" and then switch tracks to "that would be confusing for everyone, and horribly confusing for Joe Consumer."

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  106. Brand loyalty can also promote competition by cycle003 · · Score: 1

    Brand loyalty, especially for smaller companies (underdogs), can promote competition. While I don't completely subscribe to brand loyalty, if a smaller company offers a comparable product at a competitive price, I will tend to buy from them. Smaller companies often cater to the customer's needs to encourage brand loyalty.
    Despite previously buying AMD processors ~90% of the time, I cannot justify buying an AMD X2 over an Intel Core 2 Duo. I do applaud AMD for cutting the price for their processors, but Intel has definitely regained the price/performance edge. Hopefully, AMD will answer before I buy a Core 2 Duo.

  107. Re:AM2 inside? Have you looked at the benchmarks? by cycle003 · · Score: 1

    There is NO WAY anybody in their right mind would choose a chip that's clocked 200 mhz higher, but with 512k of cache over one with 1024k, but clocked 200 mhz lower. Can you tell the diffrence between a chip thats 2.4 ghz and one thats 2.6? Probably not. Can you tell the diffrence between a chip with 512k cache and one with 1024k? Uh, yeah.

    Have you looked at the benchmarks? In many cases, the opposite is true of what you are saying for AMD processors because the memory controller is on the chip. Look at the pronounced difference between AM2 X2 3800+ & 4200+. They both have 2x512KB L2 caches, but the 4200 is clocked at 2.2GHz v. 2.0GHz for 3800+. However, the X2 4000+ runs at 2.0GHz and has 2x1MB L2 caches, but it barely outperforms the 3800+.

    I really hate when people pull numbers or results out of their ass.
  108. It's all about the process by ppanon · · Score: 1

    Conroe is made with a 65nm process whereas AM2 is still 90nm. That gives Intel a significant advantage in feature density, heat production, and frequency. AMD used to hold that advantage with copper interconnects when they were using the same feature size. AM2 is still the same process as 939, right? When AMD shifts to a 65nm process, they should get a similar improvement. However, Intel's aggressive timeline for switching to a 45nm process, if they can meet it, may make AMD's comeback short-lived.

    --
    Laissez lire, et laissez danser; ces deux amusements ne feront jamais de mal au monde. - Voltaire
  109. Re:2 things: price / speed, speed / power consumpt by Anonymous Coward · · Score: 0

    I hate idiots like you so much... Can't resist yapping about CPUs yet you seemingly have NO FUCKING IDEA how they work.

    You're the type of guy that would gladly buy a 8088 Clocked at 3.001GHz over a Core 2 Duo Clocked at 3. Who cares if the IPC if off by thousands? If one is multi-core? If one has a super huge cache? If One has VT/SSE3 and all? If one has HT? It's irrelevant, this one is 0.001 faster!!!

    If they went by actual clock, we'd have to lookup complex benchmarks to do even basic comparison. And none of the idiots like you would ever have bought a CPU with a lower number. I'm so sick of explaning this to idiots like you even today.

    For the rest of us,.that made a useful number to compare actual performance of the 2 chips.

    If anything, I'd blame *INTEL* for *NOT* doing the same! I mean, tell me exactly what's the speed difference between:
    1) P4 Socket 423, Willamette core, 256KB cache, 400MHz FSB, no HT, so SSE3, no EM64T, 180nm - clocked @ 3GHz (let's pretend they made a version clocked that fast), and:
    2) P4 Socket 775, Cedar Mill core, 2MB cache, 800MHz FSB, HT, SSE3, EM64T, 65nm - clocked @ 3GHz too.

    Or perhaps even with a Pentium D (dual core) clocked @ 3GHz? At least with 2 AMD CPUs at the same clock speed like that, you'd have a different "performance rating" to compare them - but you'd likely buy the first anyways, hey, it's 3GHz too so it must be just as fast!!!

    MHz alone means very little. It's a bit like giving engine RPMs without the gear ratio instead of the "output speed" or something. </bad_analogy> You have to "combine it" with something like the IPC to get something meaningful out of it. Yes, it can be used to guesstimate which of 2 CPUs is faster within the same very small "family" (same manufacturer/core/cache size/# of cores/FSB/etc), but that's not very useful.

    You're also the type of guy who buys his camera only by checking the megapixels and your car by checking raw HP alone, right?

  110. Too little too late by complexmath · · Score: 1

    Socket 939 systems are really quite adequate, and the prospect of swapping out a substantial portion of my hardware for yet another upgrade (I thought I'd be set for a while with a 939 mainboard and memory) is unappealing, so I'm trying to put off a major upgrade as long as possible. Also, the Intel Core processor is both cheaper and faster than the current AMD AM2 processors, so if I'm going to replace my mainboard and memory anyway, why not get the hardware that will give me the best return on my investment? If AMD fails to deliver a product competitive with the Intel Core by the time of my next upgrade then I'll move back to Intel. It's as simple as that.

  111. They've squandered their brand loyalty by Anonymous Coward · · Score: 0

    Maybe my view of the whole situation is ridiculous to some, but here it is. AMD built up a loyal fanbase for years by providing a low-cost, high-performance alternative. They treated us well. New processors came out frequently, and prices dropped accordingly. Then, something happened. They became popular enough that they didn't have to drop their prices to keep their business up. So, they didn't. They held the Athlon 64 prices for more than a year. All of us who wait for the prices to drop a bit before taking the plunge were stuck. In doing that, AMD lost my loyalty. They showed that, given the opportunity, they'd behave just like Intel and rest on their laurels. So, now that Conroe came out and offers better performance for a better price, my next upgrade will be Intel. The first Intel I'll own since my p2-350 which was replaced by an Athlon 600. If AMD had aggressively priced their Athlon 64s long before Conroe came out (amazing how some competition caused them to slash prices by 50%), I'd likely still be a loyal fan. I understand that a corporation is obligated to make the most money they can for their shareholders, but the blind idealist in me thought AMD at least cared, even a little, about maintaining some brand loyalty. They proved me wrong.

  112. Re:2 things: price / speed, speed / power consumpt by llefler · · Score: 1

    Consumer vehicles aren't the only place in the automotive industry where # x # is used. It is primarily used for trucks (cars are generally called AWD (all wheel drive)). Consumer trucks are designated 4x4 and 4x2, number of 'wheels' x number driven. Although that's not entirely accurate, because a dually would still be 4x4 or 4x2. It's also used for tractors, the kind farmers use. Semis, also called tractors, are often designated 4x2 and 6x2, despite have 6 and 10 actual wheels.

    --
    It is amazing what you can accomplish if you do not care who gets the credit. -- Harry Truman
  113. Re:2 things: price / speed, speed / power consumpt by ShieldW0lf · · Score: 1

    To continue your logic, I, being ShieldWolf, must clearly be typing this with my paws.

    Did you expect that Crusoe processors were going to come with a Friday co-processor?

    --
    -1 Uncomfortable Truth
  114. I just built an AM2 system by The_Dougster · · Score: 1

    I decided to pass my Athlon-XP 2400+ over to my wife and make myself a new system, so I put together an Athlon64-X2 3800+ box with an AM2 motherboard.

    I'm still waiting on the DDR2, but I have high hopes for the new AM2 system.

    --
    Clickety Click ...
  115. Re:2 things: price / speed, speed / power consumpt by dfsmith · · Score: 0

    Cool---my Honda Civic has a redline of 8250 RPM. Does that mean I can sell it to him for more than a Z06 Corvette (redline 7200 RPM)?

  116. Holy Plagiarism Batman by senway · · Score: 1

    I knew this article sounded familiar...it's because I'd already seen it on another site:
    http://blogs.zdnet.com/hardware/?p=105

    The blog's format is repulsive, but take a minute to compare even the intros of both sites -
    XYZ:
    "When AM2 was first announced it seemed like it was going to be a guaranteed hit. After all, this platform would be moving the tremendously successful socket 939 into the future with its use of DDR2 memory, a greatly increased memory bandwidth, hardware virtualization, and a number of exciting new CPUs. Despite everything AM2 had going for it, this includes a dedicated enthusiast base and a tremendous amount of pro-AMD spirit at the time, the new platform has largely been dismissed by consumers."
    Blog:
    "When AMD released the Socket AM2 platform during May of this year, many expected it to be a huge hit - after all, it supported DDR2, sporting a 30% increase memory bandwidth, and introduced new features such as hardware virtualization. The Socket AM2 platform took what AMD had learned from the Socket 939 platform and built upon it.
    Now, four months on from launch, and the AM2 platform has been largely sidelined and the Socket 939 platform still dominates mainstream AMD PCs. Why? Where did AMD go wrong with AM2?"


    If you go through both articles completely, you'll see that the sections and talking points may differ in order and detail, but there is definitely something up here. My questions is, who copied who? Both are dated the 27th, but the blog shows 2:22am for a timestamp

  117. Re:2 things: price / speed, speed / power consumpt by Fartacus · · Score: 1

    Don't you mean perl scripter?

  118. Re:2 things: price / speed, speed / power consumpt by Anonymous Coward · · Score: 0
    But then, I drive a Jeep

    faggot.
  119. AMD AM2 & 939 vs. Intel DDR2 by Black-Six · · Score: 1

    First off nothing went wrong for AMD, they just released later than they wanted to. AMD isn't about to throw it's legendary reliability, stability, and capibility out the window just to satisfy the market. Instead, AMD wanted to maintain that level quality and make the CPU more compatible with DDR2. When I started to reasearch parts for my PC in Dec. 05 I came across DDR2 and thought it was neat, but because Intel didn't have many capable 64-bit CPU's and dual core I opted for AMD. Also a full blown DDR2 Intel system is about $800-$1000 more due to the fact that DDR2 is so new. Also it is my understanding that DDR2 is still getting the kinks worked out so to speak. Also another factor is that a 939 DDR setup has far more suppot and options avaliable than an AM2 system. On Newegg there are 4 types of mobo for AM2: 570 SLi, 570 MCP, 590 SLi, 590 SLi Pro. Now don't get me wrong AM2 is great but there just isn't the avalibility of options to speak of out there. But in about 6 months AM2 will make up lost ground with AMD's 4x4, AM2 CPU sockets being compatible with AM3 CPU's, and the DDR3 RAM spec set to launch in Jan. 07. This is just a case of Intel hyping Conroe then having problems from day 1. An AM2 DDR2 setup is about $250-$500 more than a 939 DDR setup and its got AMD reliability. The problem here isn't the CPU but a lack of mobo and RAM options. DDR2 needs to mature thats all.

  120. No Core 2 Duo in the link... by Nicolay77 · · Score: 1

    There where not Core 2 Duo processors in the benchmark you linked.

    Take into account that Core Duo and Core 2 Duo are different arquitectures, Core Duo is the old Netburst in 65nm and Core 2 Duo is the new Conroe, in 65nm.

    Then again, I think that Intel marketing is deceptive just because of that.

    My bet for now, is not to upgrade anything yet, the best processors/prices still are under the companie's sleeves.

    --
    We are Turing O-Machines. The Oracle is out there.
  121. Not all ATI by snuf23 · · Score: 1

    No. Apple uses Intel, Nvidia and ATI. For example the lowest end iMac has an Intel integrated video chip, the mid range uses ATI x1600 and the top end 24" model uses Nvidia 7300GT with a 7600GT as an upgrade.
    The Mac Pro offers Nvidia 7300 GT as standard, upgradeable to an ATI x1900 or a Nvidia Quadro FX 4500.
    The MacBook's and Minis use Intel, the MacBook Pro's use ATI.

    --
    Sometimes my arms bend back.
  122. Re:2 things: price / speed, speed / power consumpt by forkazoo · · Score: 1
    Your own example is the very reason that AMD "broke" the naming scheme. It was because idiot consumers like yourself were apparently incapable of making the leap of logic that "clock speed" != "performance." Since Intel was aggressively pushing clockspeed while AMD was pushing the operations per cycle, this would leave AMD at a great marketing disadvantage. So they named their chips with numbers represented the clock speed of the Intel chip they roughly performance-competitive with. In reality, you got what you wanted - numbers that represented performance, not just clock speed.


    To be fair, comparing a PIII to an Athlon was reasonable. I generally figured the Athlon had a somewhat better efficiency, but the designs weren't completely different. It wasn't until the P4 came out that MHz became really useless because you saw chips on the market at the same time, targetted at the same niche with more than a 2x difference in efficiency.

    Sure, I wouldn't have been confident that a 750 MHz PIII would be faster than a 700 MHz Athlon, but you could be pretty confident that a 900 MHz PIII would indeed beat the Athlon for almost anything. Personally, I wish that all the CPU vendors would agree to publish CPU's as "Name-SPEC-Clock" With a SPEC benchmark score as the "model number" and the clock speed there so I can easily compare chips in the same family. Does anybody have a good cheat sheet site where I can look at that? I could always go to SPEC's website, but it's not the most convenient thing in the world.