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Apple's Life After Steve Jobs

animusCollards writes "Slate ponders a post-Steve Jobs Apple, including possible successors, and the future is... boring. '..it's certainly true that Jobs' style is central to the company's brand and the fierce connection it forges with its customers. His product announcements prompt hundreds of millions of dollars worth of free press coverage and whip up greater and more loyal fans, generating ever-greater interest in the company. ... At some point, all that will end. Jobs will eventually leave the company. There are no obvious plans for succession; in addition to Schiller, observers finger Tim Cook, Apple's COO, and Scott Forstall, who helped develop Mac OS X and the iPhone's software, as contenders for the job. But Tuesday's keynote illustrated how difficult it will be for any of those guys to replace Jobs.'"

405 comments

  1. Jobs leaving? by Anonymous Coward · · Score: 5, Funny

    Jobs will eventually leave the company? I thought he was immortal. Damn you reality distortion field!

    1. Re:Jobs leaving? by Anonymous Coward · · Score: 5, Insightful

      So a post-Jobs Apple will be 'boring'? Nowhere near as boring as the constant stream of articles about a post-Jobs Apple thinks this AC.

    2. Re:Jobs leaving? by MikeDirnt69 · · Score: 2, Insightful

      I don't have anything against him or Apple itself, but people need to calm down the Steve Jobs worshipping. He is the founder, he have great ideias, but he's not alone in the world, I'm sure they can find a good substitute when the time comes.

      --
      Am I eval()? - http://www.monst3r.com.br
    3. Re:Jobs leaving? by Gilmoure · · Score: 3, Funny

      Head-in-a-jar; the iHead!

      --
      I drank what? -- Socrates
    4. Re:Jobs leaving? by geminidomino · · Score: 4, Insightful

      I don't have anything against him or Apple itself, but people need to calm down the Steve Jobs worshipping.

      If they do that, they'll lose their jobs (no pun intended)!

      The man may ooze style (if that's what you call the shiny, "world of tommorow" look of the iWorld), but he's a helluva narcissist.

    5. Re:Jobs leaving? by UncleTogie · · Score: 1

      He is the founder

      No, he's the CO-founder. Time to turn in your geek card if you don't know who the other founder is...

      ....especially since he's the ONE person I could peg that would keep the fan base energized...

      --
      Don't tell me to get a life. I'm a gamer; I have LOTS of lives!
    6. Re:Jobs leaving? by MikeDirnt69 · · Score: 1

      He is the founder

      No, he's the CO-founder. Time to turn in your geek card if you don't know who the other founder is...

      Well, if he is a co-founder, he is a founder anyway. Also, you're talking about iCards, not geek cards.

      Last thing: Wozniak don't have balls to be a CEO of anything.

      --
      Am I eval()? - http://www.monst3r.com.br
    7. Re:Jobs leaving? by Anonymous Coward · · Score: 0

      too bad woz would never come back... woz is immortal, not jobs guys :)

    8. Re:Jobs leaving? by hedwards · · Score: 1

      Sounds more like he's got better judgment. Nothing in particular against Jobs, but if you look at the way that the stock bounces around due to his presence or absence,you'd think he were doing the actual design and production work himself.

      Really that's one of the top arguments for not involving oneself in Apple stock. At some point he will die or move on and at that point, it's really questionable as to what there'll be left over. I would assume a lot, but if that's the case,then the valuation of Apple is being done via magic 8-ball.

    9. Re:Jobs leaving? by Kalriath · · Score: 1

      Personally I'd be interested to see whether Microsoft bails them out again IF things go south when Jobs finally leaves. If I'm not mistaken, Apple was at one point the one thing preventing Microsoft from being declared a total monopoly.

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
    10. Re:Jobs leaving? by StikyPad · · Score: 1

      Meesa likes!

    11. Re:Jobs leaving? by Anonymous Coward · · Score: 0

      Please describe the terms of the bailout (you might want to research it first before rattling it off of the top of your head).

    12. Re:Jobs leaving? by UncleTogie · · Score: 1

      CNN summed it up pretty well here....

      --
      Don't tell me to get a life. I'm a gamer; I have LOTS of lives!
    13. Re:Jobs leaving? by stewbacca · · Score: 1

      you'd think he were doing the actual design...himself

      That's one oft-cited reason...

    14. Re:Jobs leaving? by dzfoo · · Score: 1

      I don't think Woz ever left. As far as I know (and according to his auto-biography), he is still in the payroll.

      But, true, it's too bad he won't play the part of the over-controlling, tyrant CEO.

                -dZ.

      --
      Carol vs. Ghost
      ...Can you save Christmas?
    15. Re:Jobs leaving? by Anonymous Coward · · Score: 0

      I think he is more like Jesus, he'll die but leaving behind millions to continue in his name.

      He already rose from the 'dead' after his cancer, faked heart attack, suspected cancer recession (which is now hormones) and yesterdays 4chan hack on a mac site claiming he died outright.

    16. Re:Jobs leaving? by ggvaidya · · Score: 1

      Ah, but you have to be interested in PC history to know who the third founder was.

    17. Re:Jobs leaving? by glebd · · Score: 1

      It'd be sadly ironic if the skinny vegan co-founder were the first to go, and the other co-founder who is a bit overweight and doesn't get off his Segway even to take a leak, were to assume the reign.

    18. Re:Jobs leaving? by gorgehu1 · · Score: 1

      I am a Chinese college teacher, because the goods' price in China is the lowest, and the quality is superior. So, if you want to buy Chinese handiwork, speciality, goods etc. for yourself or as gifts to your boyfriends, girlfriends, parents, juniors and so on. I can help you in china, even though one piece, the commission is 2 %, and part of the commission will be given to the poor children. Please send your information to gorgehu1@live.cn or talk with me through msn messenger. Including buying for you, investment, management, hotel, amendment, marketing, analysis, program, translation, etc.

    19. Re:Jobs leaving? by anonymuse · · Score: 1

      Aww gee, Apple isn't boring already? Mac sucks. Eat it you bunch of Apple elitists.

  2. Really? by Dupple · · Score: 5, Insightful

    How did Tuesdays Keynote illustrate 'how difficult it will be for any of those guys to replace Jobs.'? Just a bloggers opinion, nothing to see here, please move along

    --
    Watch those corners
    1. Re:Really? by eln · · Score: 5, Funny

      How did Tuesdays Keynote illustrate 'how difficult it will be for any of those guys to replace Jobs.'? Just a bloggers opinion, nothing to see here, please move along

      None of them look good in a black turtleneck. It's a little-known fact that Steve Jobs has not run Apple for some time now. Rather, the turtleneck is firmly in charge. If it can't find a suitable host when Jobs kicks the bucket, the company is doomed.

    2. Re:Really? by morgan_greywolf · · Score: 0

      Wow. I think you've seen one too many episodes of the X-Files.

    3. Re:Really? by CAIMLAS · · Score: 3, Insightful

      Likely, for the same reason that it would be difficult for Collin Powell to replace Barack Obama: Powell isn't Obama, and does not have the rabid, awestruck fan base.

      You can not replace people who have a cult built around them. Someone different has to replace the cult. I would expect any successful heir to Jobs' throne to radically change the Apple Image (tm) without any drastic underpinning changes. Black plastic instead of white, maybe? That's probably drastic enough for the demographic we're talking about.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
    4. Re:Really? by El+Yanqui · · Score: 5, Insightful

      Codswallop.

      We know who Steve Jobs is because we're nerdy, we follow things like Apple's keynote address and read /. Do you honestly think the average consumer out there, you know, the ones who are buying up iPods, iPhones and switching to Macs are doing so out of adoration for Steve Jobs? They might be doing it on the merits, for fashion to follow the trends or whatever other reason but I seriously doubt it's due to a crush on a guy in a black turtleneck. Most people couldn't pick him out of a lineup.

      --
      Well, thanks to the Internet, I'm now bored with sex.
    5. Re:Really? by lwriemen · · Score: 2, Funny

      Yes! The average consumer associates Apple with the Mac guy in the commercials. Maybe he should replace Jobs, at least as a figurehead. :-D

    6. Re:Really? by gnick · · Score: 4, Funny

      You can not replace people who have a cult built around them. Someone different has to replace the cult.

      Not entirely true.

      Sure, I was upset when I had to remove my Tom Baker figure from my shrine and replace it with Peter Davidson. It was painful again when I took Peter down and put up Colin Baker. Recently I had to remove Christopher Eccleston and put up David Tennant, who'll I'll be removing soon again.

      It hurts every time - Regeneration is a painful process. But I'm still a loyal cult member.

      --
      He's getting rather old, but he's a good mouse.
    7. Re:Really? by drinkypoo · · Score: 2, Insightful

      Wow. I think you've seen one too many episodes of the X-Files.

      You may turn in your geek card at the door.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    8. Re:Really? by Anonymous Coward · · Score: 3, Funny

      I think he has seen exactly the correct amount of X-Files episodes.

    9. Re:Really? by goombah99 · · Score: 2, Funny

      Wow. I think you've seen one too many episodes of the X-Files.

      Well scully did oust jobs for a time. And moulder is no where to be found. It's not a turtle neck, it's the black oil.

      --
      Some drink at the fountain of knowledge. Others just gargle.
    10. Re:Really? by Anonymous+Monkey · · Score: 1

      I thought that he was making a Stargate SG1 joke. Black Turtleneck as Goa'uld.

      --
      We are the Borg...
    11. Re:Really? by Anonymous Coward · · Score: 3, Funny

      And I thought it was a Spiderman/Venom joke. Clearly the turtleneck will seek out the man who hates Jobs most when he rejects it... Steve Ballmer.

    12. Re:Really? by MBGMorden · · Score: 1

      I think because most people have seen that keynote as downright uninteresting. Having not listened to it I'm not sure how the speaker did, but I can personally say that even Jobs himself couldn't have made those announcements any good. Aside from the removal of DRM from iTunes they basically announced nothing of any value to me (and from reading Mac fan sites, a lot of people feel about the same way).

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    13. Re:Really? by moderatorrater · · Score: 5, Insightful

      They might be doing it on the merits, for fashion to follow the trends or whatever other reason but I seriously doubt it's due to a crush on a guy in a black turtleneck. Most people couldn't pick him out of a lineup.

      You might be right, but the people who are setting the trend and extolling Apple's merits are those who do know who Jobs is. Apple can likely keep the position it has right now without Jobs, but if they can't replace his expertise, then they'll have a hard time expanding their product line like they've done in the past few years. Steve Jobs has an amazing ability to relate to the crowd, he's good at producing soundbites so he can relate to people on the internet, and he's already cultivated an image of excellence that's largely linked to the man himself.

      Whether the average consumer knows it or not, the people that make the decisions and recommendations know who Steve Jobs is, and it's undoubtedly helped with their success.

    14. Re:Really? by MBGMorden · · Score: 1, Interesting

      What I've found though, is that while the "average" consume buys iPods and iPhones, they don't buy Macs. Mac fans buy Macs, and all of them seem to be firmly in the Cult of Jobs. They also serve (via word of mouth) as big advertising outlets to the average consumer for those iPods and iPhones.

      In essence, owning a Mac is a lot like owning a Harley. Most people owning one are either part of some subculture, or trying to participate in that subculture (even if they don't really understand it) because to an outside observer, it looks fun and cool.

      If you tear down the center people though - the "hardcores" - in either group, then the imitators and the like will not have that secret society mentality to try to integrate into anymore.

      I think Jobs leaving Apple could well hurt a lot more than some think.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    15. Re:Really? by Fear+the+Clam · · Score: 3, Funny

      None of them look good in a black turtleneck.

      That video engineer guy was sure trying, though. Pity about the Office Space obsession, though.

      "I'm just gonna go ahead and..."

    16. Re:Really? by Legion_SB · · Score: 1

      Can I have the Eccleston one? I'm still not ready to let go. Too short a time, way too short...

      --
      'a';DROP TABLE users; SELECT * FROM DATA WHERE name LIKE '%'... if you're reading this, it didn't work.
    17. Re:Really? by El+Yanqui · · Score: 2, Insightful

      I know quite a few people with Macs that have no idea who Jobs is and don't care. It's anecdotal, sure, but I know more people with Macs than PCs. I still think there are a load of people who just want a computer for email, internet browsing, iTunes and an occasional video. Macs do appeal to those consumers quite well even if they're overkill for their needs.

      As for your Harley analogy, how many bikers know, or care about, the Harley CEO?

      I'm not saying losing Jobs wouldn't hurt Apple, just not for these 'cult of personality' reasons.

      --
      Well, thanks to the Internet, I'm now bored with sex.
    18. Re:Really? by Anonymous Coward · · Score: 0

      It's Peter Davison!

      Some Doctor Who cult follower you turned out to be.

    19. Re:Really? by Dupple · · Score: 1

      So if Jobs couldn't have done it any better, and I tend to agree, what is the point of TFA? It's a total none, there is no point

      --
      Watch those corners
    20. Re:Really? by jo_ham · · Score: 3, Interesting

      Well, someone other than just Mac fans must be buying Macs, since their yearly sales growth continues to outpace the growth of the computer industry at large.

      You can assume that your standard Mac fanbase is buying as normal, but even they don;t have infinite purchasing power, or the ability to keep the growth in sales of Macs above that of PCs - if your userbase isn't expanding, you're not really going to see that sort of growth, especially in the turbulent financial environment.

      It's anecdotal, but I introduced my friends to Mac when they upgraded their machines, but only when they were ready for it (ie, they were getting a new computer anyway). The lump-sum purchase of a new machine makes the uptake (and the risk of a platform switch) take a little bit longer, compared to an iPod or an iPhone.

      Apple is in a *great* position with the iPhone and I can only see it driving more people to the Apple store for a Mac - using an iPhone is joy (mostly, and for most people) and works in a very "mac like way". A proportion of the people using it are going to want that same experience from their home machine, and the Mac is right there for them when they are ready.

      I'm sure there is an element of the subculture, or 'cult' of Apple surrounding their products (I'm likely part of it since I waited in line at the first UK Apple store in Birmingham and I was about the 20th person inside), but you're going to see that sort of culture around any popular and "cool" product (or even not so cool - take a look at the Morris Marina club, or the Morris Minor club). Apple's club may be large, but I don't just have several Mac computers because that's what's expected of me, and put up with deficiencies in the product I use because it really must be Apple - I use Macs because they do everything I want them too (mostly) and are far more pleasant than the alternative.

      To head off the "you can do it all for free with Linux and not have to deal with the heathen non-totally-OSS operating system" types, I have installed Ubuntu 8.10 on one of my Powerbooks, rather than upgrading it to OS X 10.5 and am currently looking at how well I can get Ubuntu and OS X to work for me as a multi-OS home environment. I have no Windows boxes anywhere in the house.

      As a closer, I'll just add that while I'm probably the typical Mac fanboy (I have multiple Macs, have an iPod, buy music on iTunes, looking at changing to an iPhone when my phone contract is up, use Apple-designed peripherals rather than cheaper alternatives [bluetooth keyboard, igloo airport base station etc), I'm not totally blinded by the Apple cult - I dislike the Finder with the passion of a thousand burning suns because it sucks, I won't buy Time Capsule because it also sucks and I really would be buying the brand over quality/value if I did. I'm not going to just swallow that because it;s almighty Apple. However, at least the Finder is better than Explorer for windows (or whatever the file manager is called on vista nowadays).

    21. Re:Really? by jonasj · · Score: 2, Funny

      That's what they want you to think.

      --
      You know, Microsoft's street address also says a lot about their mentality.
    22. Re:Really? by jo_ham · · Score: 1

      Did you put in Paul McGann? Or do you just treat that like an actual episode and pretend it was an alternate reality?

      And on David's successor, a big "umm, maybe" from me - I was really hoping for Simon Pegg.

    23. Re:Really? by Kintanon · · Score: 1

      Heretic. Tom Baker stands atop a pile of decapitated other so called "Doctors" in my shrine.

      --
      Check out JoshJitsu.info for Brazilian Ji
    24. Re:Really? by itsdapead · · Score: 1

      How did Tuesdays Keynote illustrate 'how difficult it will be for any of those guys to replace Jobs.'?

      I thought it nicely illustrated that Apple's high media profile is starting to reach the point where it is as much a liability as an asset and that turning the charisma down a notch might be a wise move.

      Here is a good example of the problem. Even if you don't like Apple much, by all means criticise their actual products, but giving them that sort of negative press merely because they fail to announce everything the blogosphere predicted is just bloody stupid. Having MacWorld in January is probably Osbourning their Christmas sales, too.

      Now they're not doing MacWorld at least they can announce things as and when they're ready - although, quite frankly, even if Apple announces "Tune into our webcast for details of our exciting new colors for iPod socks" the rumourmill is going to be saying "OMG! they're going to launch the iPhone femto and the new fusion-powered 32-core quantum-processing MacPRO!".

      However, at least on the web, everything can be announced by a CGI'd Steve Jobs who, courtesy of Pixar, will stay fat and healthy for all eternity.

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    25. Re:Really? by jbolden · · Score: 1

      The average consumer reads tech reviews and the content for tech reviews often come right off of macworld speeches (i.e. journalism from press releases).

    26. Re:Really? by Abreu · · Score: 4, Funny

      And I thought it was a Spiderman/Venom joke. Clearly the turtleneck will seek out the man who hates Jobs most when he rejects it... Steve Ballmer.

      I just got an image Steve Ballmer, dressed head to toe in black, dual-wielding heavy executive chairs and laughing maniacally... [shudder]

      --
      No sig for the moment.
    27. Re:Really? by Colonel+Korn · · Score: 1, Interesting

      I know a half dozen Mac users at school who are almost computer illiterate beyond their love for all things Apple. They're all obsessed with Steve Jobs. Hey, he's even been parodied as the main plot focus in a Simpsons episode. He's as well known as Bill Gates, and people actually care about him. When the Mac zealots I mentioned above don't have a Jobs, who is one of their central foci in Appledom, the cool factor is going to diminish to some extent, and some of them might start choosing a PC and more money for rent over a new Mac.

      --
      "I zero-index my hamsters" - Willtor (147206)
    28. Re:Really? by Kalriath · · Score: 1

      ...burn down the building?

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
    29. Re:Really? by hedwards · · Score: 1, Insightful

      But, Apple isn't Harley. People don't buy Macs because they're better than the alternatives, they have aspects which are superior, but they really aren't necessarily better than the competition.

      If we switch to iPods, those are definitely not as good as the competition. Sorry to break it to any fanbois in the room, but iPods aren't good. They're popular, and that's a very important distinction. There isn't a feature of an iPod which isn't done by somebody else. And in at least one case that Apple got busted for ripping off from elsewhere. Think song database layout.

      What you're suggesting is that the desire to spend too much on a product which isn't necessarily any better is innate. I'm not sure anybody realistically believes that to be the way most people make their decisions. So to sum that up, it looks far more personality cultish than you're giving credit for.

    30. Re:Really? by Kalriath · · Score: 2, Insightful

      Explorer's not that bad...

      Yeah alright it is. But I disagree that Finder is better. Having used both, the Finder clearly sucks more.

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
    31. Re:Really? by That's+Unpossible! · · Score: 1

      What I've found though, is that while the "average" consume buys iPods and iPhones, they don't buy Macs.

      Then you clearly haven't been paying attention to Apple's sales figures. iMacs and Macbooks have been off the charts in the past 18 months.

      But your theory is that Apple's growth is based almost entirely on existing Mac fans? Hmmm...

      Anecdotally: In the past year, none of the people I've known that have bought a new computer expressed any interest in buying a Windows computer, even before they asked my opinion. The question was never "what computer should I get," but "I need a new computer, I want to get a Mac, here's what I do on the computer, can I do it on the Mac?"

      My dad has been a steadfast Windows user since Windows 3.1. He would snear at my mother's iMac. This christmas he bought an iMac to replace his 5-year old Dell.

      What changed?

      He bought the original iPhone. He began to understand how great a device can be when someone has control over the hardware and the software.

      --
      Ironically, the word ironically is often used incorrectly.
    32. Re:Really? by Anonymous Coward · · Score: 0

      I'm a Mac fan, but I could care less about Steve Jobs. I like the fact that the interface looks good, is consistent, and is straightforward -- compare joining a hidden WPA2-PSK wifi network on OS X 10.5 with Vista, for example. The fact that it runs Unix appeals to my geekier side, but the most important bit is that it mostly works well.

    33. Re:Really? by morgan_greywolf · · Score: 1

      Bah. The funny thing about sci-fi story lines is that they get recycled over and over...

      If I mention a story about traveling in time and changing things having disastrously unintentional consequences, what do you think of? Star Trek? X-Files? Stargate SG-1? Back to the Future? See my point. All of the above have had (or at least I think) the same storyline.
       

    34. Re:Really? by JoJo's883 · · Score: 1

      HEY! I own a Harley you insensitive clod! Now where did I put those black leather chaps with the fringe and my wallet with the chain on it??

    35. Re:Really? by dougisfunny · · Score: 1

      I like my macbook pro, and I'm not a Steve Jobs fan.

      I just like OS X, and it was better hardware for the money compared to Dells.

      I also want a Mac Pro with 8 cores and up to 32gb of ram. But hey I'm just a developer who like lots of VMs.

      --
      This is not the funny you're looking for.
    36. Re:Really? by wibald · · Score: 2, Interesting

      I'm a librarian at a large university. Right now out in our public space there are a couple hundred of kids with laptops. Three quarters of them have new or newish Macbooks and a surprising percentage of them are Macbook Pros. They aren't all Mac fans yet but I bet they will be.

    37. Re:Really? by pressman · · Score: 2, Insightful

      I have three words for you.... Final Cut Pro.

      There is no more powerful and intuitive non-linear digital video editor at this price point.

      Premiere? Gimme a break.

      Avid? At a similar price point to FC Studio and a MacPro + monitor? Nope. To get the same power you need to buy a much more expensive Avid system.

      Vegas? Bwahahahahaha! Another joke.

      I don't use Macs to be part of a culture. I use them because they offer the tools I want with the power I need at a price point I can live with.

      --
      Pooty tweet
    38. Re:Really? by Draek · · Score: 2, Insightful

      But your theory is that Apple's growth is based almost entirely on existing Mac fans? Hmmm...

      Where did he say that it was only on *existing* Mac fans? all he said is that the lion's share of those new Mac users know perfectly well who Steve Jobs is. And from my own, entirely anecdotal experience I'd agree with him, the number of Mac fans seems to be rising at a surprising rate these past few years, all thanks to the media frenzy over the iPod and iPhone.

      He bought the original iPhone. He began to understand how great a device can be when someone has control over the hardware and the software.

      Off-topic comment, I know, but when I read that quote something inside me cried a little. Probably the part that monitors my faith in humanity.

      --
      No problem is insoluble in all conceivable circumstances.
    39. Re:Really? by 93+Escort+Wagon · · Score: 1

      Heretic. Tom Baker stands atop a pile of decapitated other so called "Doctors" in my shrine.

      Darn, there doesn't appear to be a "+1, creepy" moderation option available.

      --
      #DeleteChrome
    40. Re:Really? by Refrag · · Score: 1

      You obviously haven't been paying attention to Apple's sales for the past several quarters. About 50% of all Mac sales through Apple Stores are to people that have never owned a Mac before. Mac sales have been on an upward trend for several years now.

      --
      I have a website. It's about Macs.
    41. Re:Really? by Lars+T. · · Score: 1

      What I've found though, is that while the "average" consume buys iPods and iPhones, they don't buy Macs. Mac fans buy Macs, and all of them seem to be firmly in the Cult of Jobs. They also serve (via word of mouth) as big advertising outlets to the average consumer for

      So you rose up from your throne, looked back and found that? How does your stool explain that Apple's market-share keeps growing?

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    42. Re:Really? by Lars+T. · · Score: 2, Insightful

      But, Apple isn't Harley. People don't buy Macs because they're better than the alternatives

      Oh boy, a Harley fanboi.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    43. Re:Really? by WiiVault · · Score: 1

      Oh my Mac user friends and family I know of maybe one fanboy out of of about 15. Most are just college kids or education professionals who think it is the best tool for their job. I agree, you may not, but either way fanboism is just a small percentage of the user base. You just hear from them more.

    44. Re:Really? by WiiVault · · Score: 3, Insightful

      One thing about the Mac though, is that is I know of few who have switched back. Only the forced migration of the late 90's stands against this. I call it forced because many of the people I know switched simply because the software they needed was no longer produced for Mac. As a whole people understand (indirectly) that the TCO of a Mac is lower and they last longer. One thing that seems to frustrate people like you is when people actually enjoy computing, and I don't mean the enjoyment we geeks get from fixing things. Most people want a machine that works for them and survey after survey show that the Mac is one of the longest lasting machines on the market.

    45. Re:Really? by registered_after_8_y · · Score: 2, Insightful

      This is actually right on the spot in my personal experience. None of my less tech-savvy friends could tell the difference between Gates and Jobs, and most don't even know who Jobs is. Jobs leaving Apple could perhaps have an impact on the products of the company, if he indeed has as a big saying on what/how they do things as it is believed, but for average joe it makes no difference.

    46. Re:Really? by WiiVault · · Score: 2, Interesting

      I think the /. crowd has yet to find a file manager they actually like. Until then I would say the Finder is the head of pack, though I use an alternative on my Mac, most of the time.

    47. Re:Really? by saider · · Score: 1

      Your wallet is chained to your pants. Unless you have them chained to your chaps, eliminating the need for pants when you ride.

      --


      Remember, You are unique...just like everyone else.
    48. Re:Really? by rxan · · Score: 1

      Because they keynote showed how lackluster things can be without a person like Jobs.

      Jobs has the ability to make things seem much greater than they are. You should watch all of the keynotes, all of which can be found on Youtube I'm pretty sure. He can take any feature, or lack thereof, and make it seem as though nobody has done this before, and that you need and want it.

      For example, check out when he reveals the first iMac and talks about the keyboard and mouse. They look god-awful unfunctional and ridiculous, but the crowd loves it. Actually, the whole thing looked awful.

      Check out when he reveals XXX and says "boom", despite the fact that many others have done this before, and that Apple only did it by throwing 5 useful features out the window.

      Jobs creates what many call the "reality distortion field". Watch the keynotes and you'll know what I mean. It's because of this that it will be difficult to replace him.

    49. Re:Really? by Achromatic1978 · · Score: 1

      He's as well known as Bill Gates

      ROFLMAO. You -are- kidding, right? Ye gods.

    50. Re:Really? by Anonymous Coward · · Score: 0

      However, at least the Finder is better than Explorer for windows (or whatever the file manager is called on vista nowadays).

      Translation:
      "However, at least the Finder is better than something in Windows that I know nothing about."

    51. Re:Really? by jo_ham · · Score: 1

      Oh I know a lot about the Explorer - I look after several Windows boxes, they just don't belong to me - I just couldn't remember what it was called, since I get to it on Windows by aiming at "My Computer" or "Documents" and drilling up or down from there, and I know it goes by neither of those names.

      I'm not your typical slashdot animal - I won't talk shit about a computer app unless I've actually used it. Perhaps it was better that you concealed your identity; wouldn't want to look silly now, would we?

    52. Re:Really? by stewbacca · · Score: 1

      Owning a Mac is also steeped in traditions of our chosen professions. I'm the "Creative Type" (whatever the hell that is supposed to mean) and have been in print/photo/multi-media for 20 years. We use Macs almost exclusively, no matter how unfair that may sound. Even when PCs far exceed the capabilities of Macs in these fields, we will still be clinging to Macs out of habit.

    53. Re:Really? by stewbacca · · Score: 1

      As a real fanboy, I'm calling you out on the Finder. Complaining about the Finder is a cliche and straight from the anti-Mac playbook. It's one thing to say the Finder sucks, but it is another thing entirely to say why it sucks. (hint: I know why people think it sucks, but most people don't actually know why they think it sucks and just repeat it ad naseum)

    54. Re:Really? by hobbit · · Score: 2, Insightful

      There isn't a feature of an iPod which isn't done by somebody else.

      -1, Yet Another Linux User Who Thinks That Quantity Is More Important Than Quality

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
    55. Re:Really? by jo_ham · · Score: 1

      Sorting in column view, single-threaded process in the early days (so it would hang there with the beachball and not let you do anything until the network share timed out, or whatever it was doing and waiting on), no easy way to interact with special attribute files and folders (like files beginning with a period or other files and folders hidden from the Finder by default, locked files and their interaction with the Trash (for non advanced users), no single keystroke to refresh a directory window you have open (so you sometimes have to resort to making a new directory in the window to force it to update the contents. You also can't hide it if it's the only foreground app (which I guess makes some sense, since you need at least one app in the foreground, so you need to pull something else out of hiding before you can hide the Finder if you're down to those last two apps.

      Ok, strike that last one - whatever app is the only "unhidden" app refuses to hide if it's the only one left, this is not limited to the Finder.

      There may be more, but I just carry on with it. I thought about Pathfinder, but I figured that with the amount of admin of other people's machines that I do, if I am expecting Pathfinder on each one of them, it would just frustrate me further, and the annoyances of the Finder, while bad, are not enough to get me to buy an app to replace it just yet.

    56. Re:Really? by stewbacca · · Score: 1

      "In the early days" is now a non-issue mostly. X.0 was really really slow, but was to be expected for the hardware at the time. They've fixed the network hang as of a couple months ago. You should never ever need to "refresh" a file directory on a Mac. I've been using OSX since beta, and I certainly have never seen a directory not correctly auto-update as soon as you add a new file--although I have heard the claim, I have not been able to replicate it. It is probably the single biggest trump card OSX has over Windows...no refresh needed.

    57. Re:Really? by jo_ham · · Score: 1

      That's what it should do, but sometimes it just doesn't refresh the window. It will if you do any operation locally, like making a new directory, but if you delete or create a file on a remote share, remotely (Mac makes a new file in directory A on its own HD, Second Mac is viewing that directory in a Finder Window over the network) then sometimes it auto updates with no need for a refresh. Other times it will just sit there as if nothing has changed - even if you go back one level and then open the directory again, it sometimes won't update.

      The network hang and the single thread problems have been addressed, I just mention them as legacy problems that I used to have but are now solved.

      I'm not saying the Finder is the worst application ever to grace a Mac, but it is feeling its age a little.

    58. Re:Really? by GizmoToy · · Score: 1

      He bought the original iPhone. He began to understand how great a device can be when someone has control over the hardware and the software.

      Off-topic comment, I know, but when I read that quote something inside me cried a little. Probably the part that monitors my faith in humanity.

      I don't see how that's inherently a bad thing (or even a good thing, for that matter). Practically every electronic device you interact with on a daily basis has its hardware and software controlled by the same company. Sometimes it works, sometimes it doesn't.

      I don't see any real defining feature that makes one approach clearly superior to the other. It certainly doesn't warrant a change in faith in humanity.

    59. Re:Really? by vux984 · · Score: 1

      I thought that he was making a Stargate SG1 joke. Black Turtleneck as Goa'uld.

      --rant
      You know what I find unwatchable about Stargate. Its not the acting, or the cheese, or anything... its stupid words like: Goa'uld

      That's NOT how people talk. It just isn't. We'd anglicize it. Goa'uld would become Goold. Or Gold. Or maybe Gowoold. or something along those lines. And the apostrophe would rapidly be dropped, and it would get pronounced in a convenient way.

      Just look how the media handled al-Qa'ida for example. These days its usually spelt al Queda and is usually pronounced al-kayda. Its been completely anglicized. Nobody pronounces it remotely in proper arabic. Nobody even tries.

      There is simply no way a word like Goa'uld would not have been normalized shortly after its introduction given how commonly they say it. No group of english speakers would would sit around stumbling over this awkward clumsy word construct indefinitely, they'd invariably smooth it out. Its what we do.

      Too many fantasy authors don't get this either.

      At least Tolkien who invented entire languages to go with his book had reduced all the commonly used names to easily pronounced normalized word constructs. Merry, Pippin, Bilbo, Gandalf, Aragorn, Legolas, Boromir... not Mer'y Pi'ppi'in, Beao'lbo, ... I think that's why Tolkien's fantasy languages are easier to tolerate... as a professor in the field he actually GOT how people USED words and languages... he understood that Frodo and co wouldn't go around talking to Olórin, one of the Maiar of Valinor... he was Gandalf the Wizard. And Aragorn of the Dúnedain... Strider one of those Ranger folk.

      --rant off

      Back to on topic-ish ... The idea of a black turtleneck as the real power at apple actually immediately reminded me of "Meet the Robinsons" and Doris the black bowler hat.

    60. Re:Really? by coxymla · · Score: 1
      If you've truly been using OS X since beta, I don't see how you could not have run into the situation where a Finder window didn't auto-update.

      From memory, that feature was only added in either 10.2 or 10.3 using fsevents. In 10.1 I distinctly remember having to install a little freeware daemon that forced windows to refresh, since OS X Finder was so infuriating for someone coming from the classic Mac OS.

      I will agree that since that feature was added I've never had to refresh a folder manually to see new files, but on removable storage in 10.5 I do have to routinely open/close windows to get the "free space available" count to update. Interestingly the count that is displayed is what Finder uses to stop you copying too big a folder to the volume; dragging something seemingly too big into that window won't update the count and it will tell you there's not enough free space.

    61. Re:Really? by qwertyatwork · · Score: 1

      Why does time capsule suck?

    62. Re:Really? by stewbacca · · Score: 1

      If you've truly been using OS X since beta, I don't see how you could not have run into the situation where a Finder window didn't auto-update.

      I've never seen it in a stand-alone Mac. But then again, it seems to be more prevalent in networked environments, and back in the .0-.2 years I only had one Mac. I now have five Macs all hanging off my airport wireless, and I don't run into refresh issues (but then again, it isn't a real network per se). I'm sure it would be more obvious in a managed network/corporate environment.

      I do have to routinely open/close windows to get the "free space available" count to update.

      I'll concede that, but it is still far more reliable and accurate than Windows equivalents. Also, it's not really the same issue as directory contents not updating.

    63. Re:Really? by jo_ham · · Score: 1

      It's *really* slow - much slower than could be expected even for a 802.11b speeds, and it doesn't like interrupted backups.

      It's easier and faster to just hook up a local drive and make backups yourself (or use Time Machine). If you need the multiple-machine-to-one-location solution there are better ways to do it with a tiny bit more effort.

      While Apple have tried to make it nice and easy, you are paying a severe price for the convenience.

    64. Re:Really? by Actually,+I+do+RTFA · · Score: 1

      One thing about the Mac though, is that is I know of few who have switched back

      *Waves*

      Hi. I found Macs less stable than PCs, especially with regard to external drives. I switched back to XP for the stability.

      And no, I'm not just making this up to troll. XP may or may not be more stable, but it certainly seems to crash and then get on with life, as opposed to Macs, which spend 30 minutes technically recovering, but losing all my work anyway.

      --
      Your ad here. Ask me how!
    65. Re:Really? by Anonymous Coward · · Score: 0

      I was with you until you said the Time Capsule was rubbish. It is a top piece of kit. I love mine!

    66. Re:Really? by Anonymous Coward · · Score: 0

      Daleks reign supreme!
      In the event that a Dalek should chose to let itself be destroyed we can just paint a Dalek black and make him a cult leader!

      Exterminate Matt Smith and the bipedal creature carrying him around!

    67. Re:Really? by ErkDemon · · Score: 1

      " Spider-Steve, Spider-Steve, Does ev'ry thing that a Spider-Steve does ..."

    68. Re:Really? by jo_ham · · Score: 1

      It works, it's just soooooo slooooooow. Much slower than it should be.

      It's like watching paint dry.

    69. Re:Really? by Anonymous Coward · · Score: 0

      And I suppose you believe that 2009 will be the year of Linux on the desktop?

    70. Re:Really? by hobbit · · Score: 1

      I've been finding Jobs' keynotes less charismatic of late. I find it unendearing that he gets annoyed when the audience fails to clap at times he anticipates they should. When you start to believe in your own cult of personality, it's time to move on, and congratulations to him for doing just that.

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
    71. Re:Really? by tehcyder · · Score: 1

      The difference is that Macs just work, whereas Harleys just about work.

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    72. Re:Really? by @madeus · · Score: 1

      That's NOT how people talk. It just isn't. We'd anglicize it. Goa'uld would become Goold. Or Gold. Or maybe Gowoold. or something along those lines.

      That's exactly what they did in the show, with main characters frequently using a pronunciation akin to 'goold'.

    73. Re:Really? by drsmithy · · Score: 1

      I think the /. crowd has yet to find a file manager they actually like. Until then I would say the Finder is the head of pack, though I use an alternative on my Mac, most of the time.

      Err, what ? You seriously think a file manager that doesn't have a decent split-pane directory-tree+file-list view (essential for working with any non-trivial directory structure) and lacks a keyboard shortcut for 'move' is going to be seen with anything but derision by the Slashdot crowd ?

      As a file browser Finder is tolerably adequate. As a file manager it's awful. *DOS* had better graphical file managers twenty years ago, than Finder.

    74. Re:Really? by drsmithy · · Score: 1

      However, at least the Finder is better than Explorer for windows (or whatever the file manager is called on vista nowadays).

      No way. Windows-95-era Explorer is _still_ a better file manager than Finder is today. Hell, Finder doesn't even have a keyboard shortcut for 'cut'(/move) or a decent directory-tree+file-list view.

      Every time I have to do some file reorganisation on my wife's MBP, I curse just how atrociously bad Finder is at doing so.

    75. Re:Really? by jo_ham · · Score: 1

      Heh, perhaps so. It really does need some serious work, and there must be a compelling reason that Apple haven't done so already - given all the changes they've made to other parts of the OS to improve them (or attempt to, depending on your outlook), the Finder is a big, gaping black hole.

      They cannot possibly think it's the pinnacle of file management tools.

  3. No one lives for ever ... by olddotter · · Score: 4, Insightful

    While stock owners of companies like Apple or Berkshire Hathaway may wish their CEO's could like forever. Jobs while "great" is still a double edged sword for Apple. Granted one side is sharper than the other at the moment.

    But a less charismatic person could make different decisions that get Apple way more into the main stream. I could go on, but work is busy today.... :-(

    1. Re:No one lives for ever ... by jcr · · Score: 5, Insightful

      But a less charismatic person could make different decisions that get Apple way more into the main stream.

      Like Dell or Gateway?

      No, thanks.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:No one lives for ever ... by alexborges · · Score: 2, Insightful

      However, that has never worked at apple. What has worked at apple is Jobs.

      Of course, they SHOULD be able to find a charismatic developer insufflated in a jihad to change the computing and entretainment lifestyle of the world, the question is:

      Aint that Jobs's Job?

      He should go out and find his mesianical replacement so that the company can move forward without making investors nervous.

      --
      NO SIG
    3. Re:No one lives for ever ... by larry+bagina · · Score: 1

      Apple is mainstream. Or maybe you meant Apple should drop the hardware to focus on OS X, go bankrupt, and open source OS X in a last-ditch attempt to make money from support. Too bad you're not the CEO!

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    4. Re:No one lives for ever ... by PolygamousRanchKid+ · · Score: 5, Insightful

      But a less charismatic person could make different decisions that get Apple way more into the main stream.

      Like Dell or Gateway?

      No, like John Scully.

      No, thanks.

      More, like, NO THANKS! Scully's time at Apple was disastrous. While everyone at the time said that "mainstream" line was the best strategy for Apple.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    5. Re:No one lives for ever ... by olddotter · · Score: 1

      I'm thinking more like an AppleTV with DVR capabilities, instead of being tied to the iTunes store.
      I could give more examples. And might do a blog post when I have more time. Apple has some brilliance products, but some are close/locked down too much to have appeal to the masses.

    6. Re:No one lives for ever ... by morgan_greywolf · · Score: 2, Interesting

      Meh. Yes, I realize that Apple going more mainstream would mean that Apple would no longer be "cool" or "hip", but I think that at the end of the day Apple needs to broaden their market some or face extinction. They've positioned themselves as a fashion accessory. The thing is fashion accessories eventually fall out of fashion.

    7. Re:No one lives for ever ... by Anonymous Coward · · Score: 0

      Maybe that's why they put a USB port on the back of it - add-on tuners. One can only dream.

    8. Re:No one lives for ever ... by nine-times · · Score: 1

      Jobs while "great" is still a double edged sword for Apple.

      I don't really see it. What's the other edge of that "double edge sword"?

      Supposedly Jobs can be a bit of an a-hole sometimes, but it doesn't seem to hamper Apple's success. There are only a handful of things that I think Apple should do differently-- like including a mid-range mini-tower in their lineup to fill the gap between the Mac mini and the Mac Pro.

    9. Re:No one lives for ever ... by linhares · · Score: 1, Insightful

      Like:

      (i) making a netbook (instead of letting the mainstream people, after the hackers, build their own $350 mac).

      (ii) making a tablet ( a large ipod touch) that loads of people are begging for

      (iii) opening up the app store (like the android market)

      (iv) opening up the iphone (letting some function calls to the dark areas, like android again)

      (v) if iTunes has been liberated from DRM, then why AACs, and not MP3s? Because the patent for MP3s dies this year, 2009?

      I could go on forever. I have lots of macs, and lots of pcs. Macs are great, but I see them only as a well-designed, necessary evil on the way to Linux. Linux is not on everyone's desk not because of lack of apps, but because of a lack of ONE KILLER APP. Whenever it comes, people will come.

    10. Re:No one lives for ever ... by plasmacutter · · Score: 1

      Meh. Yes, I realize that Apple going more mainstream would mean that Apple would no longer be "cool" or "hip", but I think that at the end of the day Apple needs to broaden their market some or face extinction. They've positioned themselves as a fashion accessory. The thing is fashion accessories eventually fall out of fashion.

      That would be one of the newer developments bringing them into "main stream".

      I hope apple's time as a "fashion accessory" comes to a swift end, while there are still staff and managers there who understood the "premium, professional" mentality, so as not to be utterly disastrous to the company.

      Quality products with simple software that did its job without bloat were the reason why I adopted apple.

      If apple abandons premium all together to become a cheap piece of plastic on britney's hip I may have to start my own company to eat their previous lunch, as NOBODY will be servicing it anymore.

      --
      VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
    11. Re:No one lives for ever ... by Anonymous Coward · · Score: 0

      They are broadening their market share. It's way up every year since Jobs came back, at 10% now. And penetration in key markets, such as education and creative design, is far higher. Do you think all those college students with Macbooks are going to stop buying them when they're older?

    12. Re:No one lives for ever ... by WebCowboy · · Score: 1

      But a less charismatic person could make different decisions that get Apple way more into the main stream.

      Hmmm...nice boring competent people should make the decisions, eh? They could bring Apple into the mainstream?

      Kind of like Scully did after Jobs left? Without Jobs around to stir things up, Apple lost its market differentiation. The Mac was a charming, user-friendly appliance-computer. Then came the Mac II and all its iterations. They were big boring beige boxes, as elegant as they were technically speaking. Scully wanted to make different Macs for all different occasions and markets, but they all ended up as....boring beige boxes. MacOS gained colour but ceased to otherwise innovate. It turned into something like what Dell is today--it sold dozens of slightly different but essentially the same boring beige boxes...and lord help you if you try to figure out what you bought--in the US is was a Quadra and in the US it was a Performa...or was it the other way around? Or was it one way sometimes and the other way other times? Even the model number after the name was often different...and they were differently named in schools than they were in retail stores but the same hardware.

      Boring, confusing, Dell-like "Mainstream"...except without all that awful "PC Compatibility" which was the mainstram that would've counted.

      Then Scully was punted in comes Spindler. To his credit he realised techincal innovation was required and took the bold step of changing architectures, but that isn't enough to lead--it was merely enough to survive. The "Dell style" Apple looked pretty mainstream but it bled market share horribly. Spindler decided Apple needed to be more like Microsoft: Lets focus on our insanely-great OS and license out the right to make clones! Woo hoo! Now, the boxes weren't only beige, they were EVEN MORE BORING! They looked EXACTLY like Wintel boxes now! Incognito Mac...how exciting!

      Except the OS was no longer insanely great, and Copeland development was mired in technical introspection--there was "no taste"...no tantalising screenshots to entice fans...and Win95 loomed large--it was still craptacular, but from a UI perspective it raised the bar high enough such that its weaknesses weren't a disadvantage.

      Seriously. Boring old businessmen are needed to RUN the company...to execute the ideas and decisions competently, but a company like Apple MUST be LED...and decisions must be made there...with charisma. Apple is not Lenovo, or Dell, or HP--established, stodgy, mainstream already. If it is led by stodgy management, it is very likely to disappear completely. I don't think it'll go bankrupt, but rather one of the above would buy it.

      Apple is already "mainstream" enough--it uses mainstream Intel processors and overall has a mainstream architecture. It needs to have a "charismatic" image and its software needs to continue being an innovation leader because that is all that differentiates it. That is what Jobs provides and what his replacement would have to provide. Otherwise...well, lets just say int he future the "Apple line" of fine HP computers might still look fairly pretty and run the latest "Windows 8" well enough...but they just won't be the same anymore.

    13. Re:No one lives for ever ... by rsborg · · Score: 2, Insightful

      ...I think that at the end of the day Apple needs to broaden their market some or face extinction.

      You and every other mainstream tech pundit since the 90s. Guess what... you've been wrong for over a decade now. Fashion tech apparently sells and sells well.

      --
      Make sure everyone's vote counts: Verified Voting
    14. Re:No one lives for ever ... by geminidomino · · Score: 1

      Do you think all those college students with Macbooks are going to stop buying them when they're older?

      When they get out of college and get jobs in big cubicle farms where they are forced to use windows?

      Yeah, I do, actually...

    15. Re:No one lives for ever ... by bennomatic · · Score: 2, Interesting

      Forget DVR; I just want my ATV to be able to access the free--even advertiser-supported--content on places like Hulu and even the HD content provided by the networks themselves. I'd ditch cable in a minute if I could watch Lost a day or two later without having to buy it.

      I actually don't mind buying it--I've done it before--but I'd rather pay less (or nothing with advertising) and stream it rather than 2 bux an episode which is enough to make you think, "I need to archive this, rather than just throwing it away after one viewing."

      And I know about Boxee. I've installed it and it works, but it kinda sucks. I'm not speaking out of school here; they must agree, since the ATV implementation is officially in alpha.

      --
      The CB App. What's your 20?
    16. Re:No one lives for ever ... by geminidomino · · Score: 1

      Jobs while "great" is still a double edged sword for Apple.

      I don't really see it. What's the other edge of that "double edge sword"?

      I assumed the other edge was the panic that when he leaves, Apple crashes. An "all your eggs in one basket" type of deal.

    17. Re:No one lives for ever ... by Anonymous Coward · · Score: 0

      Why use AAC? AAC is less encumbered than MP3, right now? And it is supported by pretty much every device as well? And it is better quality (more noticable at lower bitrates, mind)?

    18. Re:No one lives for ever ... by nine-times · · Score: 1

      Oh, that makes sense. Thanks.

    19. Re:No one lives for ever ... by rotteneffekt · · Score: 1

      Way more mainstream? Why? They're profitable, got money in the bank, become to own certain profitable market niches and still growing. My concern is that with Jobs' pedantry leaving with him, apple might actually start producing 'mainstream', that's gotten everybody else in trouble.

    20. Re:No one lives for ever ... by petermgreen · · Score: 1

      It seems the MP3 patent situation is a mess with various patents claimed to cover mp3 some of which don't expire until 2017.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    21. Re:No one lives for ever ... by Chaos+Incarnate · · Score: 1

      Funny. It wasn't until I got out of college and got a job in a big cubicle farm (okay, middling, 24 or so in the office) where I was forced to used Windows that I went out and bought a Mac. :-P

      --
      Benford's Corollary to Clarke's Law: "Any technology distinguishable from magic is insufficiently advanced."
    22. Re:No one lives for ever ... by jbolden · · Score: 2, Insightful

      They faced extinction 10 years ago. Now they are rapidly growing, successful in multiple markets, face no serious structural issues which are hampering further growth, have tremendous mind share, huge goodwill.

      Yeah they are in a heap of trouble.

    23. Re:No one lives for ever ... by cayenne8 · · Score: 1
      "Meh. Yes, I realize that Apple going more mainstream would mean that Apple would no longer be "cool" or "hip", but I think that at the end of the day Apple needs to broaden their market some or face extinction. They've positioned themselves as a fashion accessory. The thing is fashion accessories eventually fall out of fashion."

      Well...maybe not. To use a car analogy. I don't think Porsche or Mercedes has gone extinct. They are cars, but, definitely not mainstream. Take the Porsche line alone. Is it the biggest 'bang' for the buck? No. Can you get other cars that will function to get you from one place to another for less money? Yes.

      But, a Porsche, to many people...is still a 'dream car'...something people want. It looks cool...it performs well, and it is a bit of a status symbol and 'fashionable' if you permit.

      Porsche has a perception of coolness, performance and all....and it markets to a crowd that is definitely not mainstream, and if they ever did dilute the name...I doubt they'd stay competitive against the normal auto makers (big 3's current troubles not withstanding).

      So...Apple is kinda like that in the computer and electronic industry. They look cool, perform reasonably well...they do not cater to the lower end of the spectrum on the products they sell.

      In both cases, you have to remember...there are a LOT of people out there that make a lot of money. A few grand here or there is pocket change to them. Dropping $3K on a laptop is no big deal to them, and they see that Apple looks cool, and has some status, and works reasonably well...so, they buy one. They cater to people that can afford to pay a bit more.

      The market for plain, utility, main stream products is more than filled at this time. So..why move into that market when you have you own, and growing niche?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    24. Re:No one lives for ever ... by EastCoastSurfer · · Score: 1

      This is why everyone was wanting an updated mini. It makes a better ATV than ATV does because it can easily do all the things you're describing. If they had updated the mini (and kept a reasonable to Apple price) I was going to get one as a HTPC.

    25. Re:No one lives for ever ... by he-sk · · Score: 1

      Things may fall out of fashion for a time, but they always come back as "retro".

      --
      Free Manning, jail Obama.
    26. Re:No one lives for ever ... by Refrag · · Score: 1

      Apple really needs to cozy up to Netflix. Using Netflix streaming on my Xbox is really awesome. I pay a minimal fee for Netflix and I get to watch unlimited streaming video in addition to my 1 disc that I can have out at a time.

      Of course, now that Apple has gotten the music industry to drop DRM on the iTunes Store, maybe they can talk the TV & movie industries into supporting rentals with better prices and more of a library.

      --
      I have a website. It's about Macs.
    27. Re:No one lives for ever ... by bennomatic · · Score: 1

      Yes. TV show rentals for a quarter, movie rentals for a buck. Comcast would die a horrible, horrible death, and nobody would shed a tear.

      --
      The CB App. What's your 20?
    28. Re:No one lives for ever ... by bennomatic · · Score: 1

      Ah, so. However, that doesn't help the two- or three-dozen people who have actually bought Apple TVs :)

      --
      The CB App. What's your 20?
    29. Re:No one lives for ever ... by jcr · · Score: 1

      I realize that Apple going more mainstream would mean that Apple would no longer be "cool" or "hip"

      More like, Apple going more "mainstream" would mean that they'd be selling really crappy products and trying to live on unsustainably narrow profit margins. Microsoft make the lion's share of the profit in the PC business, not the Dells and Gateways of the world.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    30. Re:No one lives for ever ... by EastCoastSurfer · · Score: 1

      Let you trade it in for a mini ;)

    31. Re:No one lives for ever ... by bennomatic · · Score: 1

      Excellent. Send your mini to Kwame Ndugu, son of Mb'tube Ndugu, Minstr of Finance and Interior, Lagos, Nigeria.

      Your assistance is very forthcoming!

      --
      The CB App. What's your 20?
    32. Re:No one lives for ever ... by Jeremi · · Score: 1

      When that happens, they'll just install Windows on their Mac. Virtualization software makes it pretty trivial to run both at once, even.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    33. Re:No one lives for ever ... by Anonymous Coward · · Score: 0

      Please reread the comment you responded to. What's fashionable changes every few years. Eventually Apple will become uncool.

    34. Re:No one lives for ever ... by falconwolf · · Score: 1

      I think that at the end of the day Apple needs to broaden their market some or face extinction.

      Apple's market share is growing yet their going extinct?

      Falcon

    35. Re:No one lives for ever ... by falconwolf · · Score: 1

      Do you think all those college students with Macbooks are going to stop buying them when they're older?

      When they get out of college and get jobs in big cubicle farms where they are forced to use windows?

      Yeah, I do, actually...

      Actually when those college grads get jobs they're going to demand their employers provide a Mac.

      Falcon

    36. Re:No one lives for ever ... by hobbit · · Score: 1

      The Mac's been around for 24 years now... which other computer (outside of geek circles) has been more fashionable during that time?

      The iPod's been around for 7 years now... which other MP3 player (outside of geek circles) has been more fashionable during that time?

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
    37. Re:No one lives for ever ... by geminidomino · · Score: 1

      Do you think all those college students with Macbooks are going to stop buying them when they're older?

      When they get out of college and get jobs in big cubicle farms where they are forced to use windows?

      Yeah, I do, actually...

      Actually when those college grads get jobs they're going to demand their employers provide a Mac.

      Falcon

      Guess they don't want to keep said jobs very long!

      Mac Fanboy: "I used a Mac laptop in college, and I want a Mac!"

      Manager Klink: "Request denied!"

      In the real world, "Basic Computer Skills" includes Windows. Macheads hate to admit it. Unix fans like me hate to admit it, but it is reality.

    38. Re:No one lives for ever ... by hobbit · · Score: 1

      Linux is not on everyone's desk not because of lack of apps, but because of a lack of ONE KILLER APP. Whenever it comes, people will come.

      Truly I say to you, there are some of those who are standing here who shall not taste death until they see this ONE KILLER APP coming in Linux's kingdom. This generation will not pass away until all these things have taken place.

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
    39. Re:No one lives for ever ... by Anonymous Coward · · Score: 0

      But strangely, Scully's baby, Newton, remains without doubt Apple's most visionary product. You only need to see the Newtomorphic handheld devices coming from Samsung, Apple, Blackberry and Nokia to see that Scully's favourite project was a view 20 or 30 years into the future. We'll get there.

  4. I for one was pretty let down with this keynote by utahraptor · · Score: 4, Interesting

    I don't know if it was just a lack of Jobs or a lack of innovation, but this was the first one of these that really lacked something new and fresh. Quite frankly none of it excited me this round.

    1. Re:I for one was pretty let down with this keynote by pauljlucas · · Score: 2, Insightful

      ... this was the first one of these that really lacked something new and fresh.

      As stated elsewhere, it's supposedly because Apple is tired of being a slave to the MacWorld schedule whereby (1) they have to have all the new, cool stuff ready by January that (2) hurts their Christmas sales because lots of people wait until MacWorld to see what's new before buying. Apple is successful enough (and has been for a while) now that it doesn't need MacWorld they way it used to. This was Apple's last keynote address at MacWorld. Now Apple will get to release the cool, new stuff when it's ready. It'll still have "special press events" most likely and I'd bet that Jobs will still give those.

      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
    2. Re:I for one was pretty let down with this keynote by Shag · · Score: 4, Interesting

      The rumor sites were expecting practically everything including the kitchen sink, so by failing to introduce new iMacs, new Mac minis, the iPhone nano and... did I miss anything?, Apple didn't live up to their (completely delusional) expectations.

      What really gets me is tech news sites - even MacWorld - calling the 17" MacBook Pro "disappointing" or "unattractive" because it's just a larger-form-factor MBP. Uh... hasn't it always been? Haven't the 15" and 17" always been pretty similar internally? And it's got this spiffy new battery made with Romulan technology, and anti-glare screens are back, and oh, yeah, there's a third USB port, woohoo.

      It's funny, though - Apple is such a style cult, and has such a following, that the 17" MBP is being judged against... what, exactly? People's delusional expectations, apparently. Because it's not "disappointing" or "unattractive" when you compare it with every other 17" notebook in existence, is it? 1920x1280, check. 2.93GHz processor option, check. 256GB SSD option, check. Up to 8GB of RAM, check. 1066MHz FSB, check. 802.11n, check. ExpressWhatever, check. FW800, check. Dual video chipsets, check.

      Yeah, I can probably get all those features somewhere else (though a fair bit of googling wasn't exactly productive)... but in a package under 25mm thick and under 3kg, with at least the potential for 8 hours of battery life? Fuhgeddaboudit. Doesn't sound so "disappointing" or "unattractive" to me.

      And really, the MBPs won't be fully exploited until Snow Leopard and OpenCL drop, right?

      --
      Village idiot in some extremely smart villages.
    3. Re:I for one was pretty let down with this keynote by davew · · Score: 4, Insightful

      Quite frankly none of it excited me this round.

      I can't believe that the removal from DRM from the iTunes music store isn't bigger news. I think it's huge news. This is the single biggest remaining reason why people are nervous about moving to downloaded music, and it's gone. I'm delighted.

    4. Re:I for one was pretty let down with this keynote by daveime · · Score: 4, Insightful

      "with at least the potential for 8 hours of battery life"

      Every laptop I ever owned clamied similar, and usually turned itself off after around the 2 hours 45 minutes mark.

      But what amazes me, is that the battery is non-removable, so if it shorts or has some other problem, back to the approved iMac store for Joe Fanboi, and another whopping bill for service.

      Doesn't the fact that Apple even lock you in on the battery tell you anything ?

    5. Re:I for one was pretty let down with this keynote by That's+Unpossible! · · Score: 1

      This is why Apple no longer wants to be involved with MacWorld. Imagine if instead of being letdown this week, you just had to wait X more months, and Apple rolls out, say, a tablet running iPhone OS or, say, a smaller iPhone, or say, Snow Leopard.

      --
      Ironically, the word ironically is often used incorrectly.
    6. Re:I for one was pretty let down with this keynote by porcupine8 · · Score: 1

      did I miss anything?

      Don't forget the 7-9" iPod Touch/Tablet! Though most of us who actually want such a thing have been around long enough to ignore the rumors and believe it when we see it...

      --
      Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
    7. Re:I for one was pretty let down with this keynote by WiiVault · · Score: 1

      You forgot the tablet Mac and updated AppleTV ;-)

    8. Re:I for one was pretty let down with this keynote by WiiVault · · Score: 2, Informative

      Apple is unique in that they are pretty conservative with their battery life stats. Often, but not always, products actually exceed the rated amount.

    9. Re:I for one was pretty let down with this keynote by RedK · · Score: 3, Informative

      The battery is guaranteed for 3 years, and my MB battery can do the advertised 5 hours if I'm web browsing on 802.11n wireless.

      --
      "Not to mention all the idiots who use words like boxen."
      Anonymous Coward on Monday August 04, @06:49PM
    10. Re:I for one was pretty let down with this keynote by ajdowntown · · Score: 1

      and oh, yeah, there's a third USB port, woohoo

      Actually, the previous macbook pro 17" model had 3 USB ports, so nothing new there...

    11. Re:I for one was pretty let down with this keynote by Anonymous Coward · · Score: 0

      This is the single biggest remaining reason why people are nervous about moving to downloaded music, and it's gone. I'm delighted.

      It may be the biggest reason - there are others. I, for one, do not like the privacy policies as I will not agree to marketing unless I have no other choice. With bitorrent and gnutilla, I have a choice. A right to "opt out" clause does not entice me as that is just a right to complain. I have the right to "opt out" without spending dime one, so their terms give me nothing. It is also not clear what I gain via the purchase over just using any old mp3. I mean, if the record of my download is not available 20 years from now, what did it gain me to purchase it when I'm crossing a boarder with tunes? Also, most of the corporations and many of the individuals support obscene copyright protection. Well, I can't stop that but the wallet will be kept closed. There are many big reasons - excuses if you will. Last, but not least, it is extremely difficult to support Apple financially given their sneaky update trojans, even if I am on the linux.

    12. Re:I for one was pretty let down with this keynote by stewbacca · · Score: 1

      I bought my wife a new MacBook in November. I'm glad they didn't wait until January to release it. My point being that the new MacBooks are plenty exciting and the Expo was boring because the cool "new" stuff had already been released a few months earlier.

      I'm glad to get away from the habit of "waiting for the next Macworld" so as not to be worried about buying something that will become obsolete the next time the black turtle-neck takes the stage.

    13. Re:I for one was pretty let down with this keynote by Sparton · · Score: 1

      I can't believe that the removal from DRM from the iTunes music store isn't bigger news. I think it's huge news. This is the single biggest remaining reason why people are nervous about moving to downloaded music, and it's gone.

      My mother downloads copious amounts of music and videos from iTunes, and she doesn't know what DRM is.

      Don't forget that most people that complain about DRM in music aren't the majority of the buying public. There are plenty of non-Tech people that just don't care.

      That and the ability to just burn the tracks to a CD and rip them with something else makes most people not even notice it (like me).

    14. Re:I for one was pretty let down with this keynote by stewbacca · · Score: 1

      Doesn't the fact that Apple even lock you in on the battery tell you anything ?

      Maybe(?) this is true on the new 17" Pro, but it definitely isn't true on a two year old MacBook. I know it is trendy to be hyper-cynical against Apple, but perhaps because it's a brand new type of battery, there aren't any third party options available yet on the new MBP?

    15. Re:I for one was pretty let down with this keynote by Anonymous Coward · · Score: 0

      I can't believe that the removal from DRM from the iTunes music store isn't bigger news. I think it's huge news. This is the single biggest remaining reason why people are nervous about moving to downloaded music, and it's gone. I'm delighted.

      It's because Amazon and others were already doing DRM-free music; anyone who cared about it all that much has probably already left iTunes at this point.

    16. Re:I for one was pretty let down with this keynote by coxymla · · Score: 1
      I'll agree iPods and iPhones often exceed the rated amount, even when playing videos (compared to the rated video playing amount of course.) This is probably because on such a device you're probably using it in the exact same way as the test - listening to a playlist of songs one after the other. Sure, in practical use you'll use the screen backlight a little more than the test and on a disk-based iPod you'll probably skip around a little and burn more juice, but the test results are rounded down to a neat number so you'll beat their figure.

      PowerBooks, iBooks and MacBooks never have. The way to advertise a good battery life is to turn the screen brightness right down to almost-unreadable, no WiFi (usually), hard disk spun down, sometimes even boot off a RAM disk, then open TextEdit and type some characters to simulate 'use'. If you're lucky the vendor's test might be to open Safari and load a webpage every 5 minutes from a local web server.

      Because this is so far removed from actual use the user has no real chance of meeting the claimed figure.

    17. Re:I for one was pretty let down with this keynote by Shag · · Score: 2, Informative

      The way to advertise a good battery life is to turn the screen brightness right down to almost-unreadable, no WiFi (usually), hard disk spun down, sometimes even boot off a RAM disk, then open TextEdit and type some characters to simulate 'use'. If you're lucky the vendor's test might be to open Safari and load a webpage every 5 minutes from a local web server.

      Apple's web site says it was based on 50% screen brightness, websurfing over wifi and using a word processor. If they really wanted to tweak the numbers, they could've turned off wifi and websurfed over ethernet, one would think.

      --
      Village idiot in some extremely smart villages.
    18. Re:I for one was pretty let down with this keynote by Anonymous Coward · · Score: 0

      Agreed.
      Whenever I fly somewhere, I bring my Macbook with me.
      Come to think of it, I normally being the Macbook with me except if I'm going pubbing.

      8 hour flight from my side of the pond to New York?
      5 hours of video with BT and wifi turned off, screen brightness around 50%, headphones instead of the speakers is enough, since you lose an hour during takeoff/final decent, eating and drinking takes while, and I normally travel with someone, so conversation over a few beers isn't uncommon.

      For longer flights, I always do business class, ensuring I have a nice bed to sleep in, in-seat power and proper wines, so it really isn't a problem there.

      That Macbook is more or less two years old.
      I haven't replaced the battery (which is specced at 5100mAh. I have around 5160mAh to burn on a full charge -- and the battery's gone through 211 cycles.

      Right now it's on with full brightness, surfing wirelessly, decoding encrypted Ogg music streamed via P2P, with Azureus running at 680k/sec, so the disk is spinning quite a bit.
      99% = 3h:50 minutes.

      Thank you, Apple.

    19. Re:I for one was pretty let down with this keynote by falconwolf · · Score: 1

      "with at least the potential for 8 hours of battery life"

      Every laptop I ever owned clamied similar, and usually turned itself off after around the 2 hours 45 minutes mark.

      I've only had laptops from 2 companies, Gateway and now Apple. My Gateway's batter lasted 2 maybe 3 hours. However my 17" MacBook Pro's battery last maybe 4 hours. However that's without running the optical, DVD/CD, drive.

      But what amazes me, is that the battery is non-removable, so if it shorts or has some other problem, back to the approved iMac store for Joe Fanboi, and another whopping bill for service.

      That's something I was disappointed about, however the batteries are supposed to last a few years, longer than most people have their laptop before replacing it. And other companies are stepping in to offer extended power supplies. The iPhone also has a non-removal batteries yet companies are offering battery extenders like Kensington, Mophie, and Richard Solo.

      Falcon

    20. Re:I for one was pretty let down with this keynote by falconwolf · · Score: 1

      The way to advertise a good battery life is to turn the screen brightness right down to almost-unreadable, no WiFi (usually), hard disk spun down, sometimes even boot off a RAM disk, then open TextEdit and type some characters to simulate 'use'. If you're lucky the vendor's test might be to open Safari and load a webpage every 5 minutes from a local web server.

      I have the screen brightness on my MacBook Pro set to about 80%. Prior to moving my desk around about 2 months ago I used WiFi. As usual, like right now, I either have several tabs open in Firefox, a few Finder windows open and I'll open TextEdit occassionally. Or I'll have a few Finder windows open Eclipse, Terminal, and maybe Firefox running. Even though Eclipse may be running I may also have TextEdit running. With these running I get maybe 4 hours on the battery.

      Falcon

    21. Re:I for one was pretty let down with this keynote by davew · · Score: 1

      Yep, I hear you and you're right - I'd decided that that's why it got about two slides in the presentation. (That and "we gave in on variable pricing but we get to stop doing this thing we've been foisting on you..." isn't something you can spin out for very long before people get wise.) Frankly, I was surprised even to see DRM mentioned on the apple front page. So I get why it isn't bigger news in the maintstream - but I expected to see slashdotters dancing in the streets.

    22. Re:I for one was pretty let down with this keynote by davew · · Score: 1

      You're right, you know. Though I still think that "DRM-free music comes to ipod, which is the device everyone has - slashdot officially wins" would be a good headline.

  5. Come On... by db32 · · Score: 4, Insightful

    Ok look. I love my Apple gear. My MacBookPro is by far the best laptop I have owned in a long series of laptops. I like hearing about interesting new tech stuff coming from Apple. New gadgets like the new MBP and its battery, the dropping of DRM, those are geek worthy stories. But seriously, how many damned times is slashdot going to rehash this "What will we ever do without our beloved Steve Jobs!?" story?

    How about we just leave it at this. Regardless of who takes over the company next I am sure we can all agree, regardless if you love or hate Apple, that he will probably be more stable and qualifed that the Chair Tossing Google Killer that took over that other really big tech company...

    --
    The only change I can believe in is what I find in my couch cushions.
    1. Re:Come On... by truthsearch · · Score: 2, Insightful

      The only reason this keeps coming up is because so many remember the years when Jobs was not heading the company. I don't know about you, but I definitely don't want my future Apple computers looking like children's toys again.

    2. Re:Come On... by MightyYar · · Score: 1

      but I definitely don't want my future Apple computers looking like children's toys again.

      I thought the iMac was Job's doing? Non-jobs desktop Macs were almost all beige boxes, some with nifty front-panel designs, but mostly beige.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    3. Re:Come On... by MBGMorden · · Score: 1

      Beat me to the post. Jobs returned to Apple in 97. The iMac came out in 98. The iBook in 99. The PowerMac G3 in the similiar "colored plasticy case" came out in 99 as well.

      Basically, until Jobs got back, Macs looked, as you said, like beige boxes. More or less like PC's of the time. The goofy/kiddy designs were something tried after Jobs came back that, though sucessful at the time, seem to have ran their course and fallen out of fashion.

      Back then they seemed to be a push to make the computer look "fun". Instead of those boring boxes that only nerds used, this was something that a care free teenager could have and not look like a nerd. Now, a decade later, the whole "computers are for nerds" thing is long past. Everybody has one, so it's no longer a case of getting those people to own a computer period.

      Now, instead of selling them the "fun" computer so they don't look like nerds Apple is selling them the "chic" computer so they don't like like kids OR nerds.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    4. Re:Come On... by MightyYar · · Score: 1

      Additionally, the OS and included software actually has something to offer. OS9 was pretty nice in it's own way, but it sure wasn't going to win many converts - especially on stability.

      I think the candy coloring was one way of trying to sell the hardware since the state of the software was so bleak. They don't need to do that so much anymore... their hardware is nice, but now so is their software. No need to be shocking anymore.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  6. w00t by Anonymous Coward · · Score: 0

    I'd heard it praised
    By drug store clerks
    I tried the stuff
    Hot dog!
    It works
    Burma-Shave!

  7. Apple will be ruined by capitalism by erroneus · · Score: 4, Insightful

    Say what you like about Apple (I usually do) but one thing that can't be denied is that Apple does what it does starkly in the face of existing trends and directions. They do it their own way regardless of whether or not the general consensus thinks it's a good idea.

    This makes Apple a very popular trend setter and many people really like that about Apple.

    This is made possible because Apple leadership is run by an asshole. And I don't mean that in a bad way either. Jobs does what he does from what appears to be pure inspiration. People just eat that up too. He is the Willy Wonka of the computer world.

    There can't be another one... there will not be another one. Apple will become a blob of its former self and people will make decisions the way they feel most comfortable... incremental changes and improvements, following trends and very rarely will frighteningly new ideas get thrust into the limelight as they have been under Jobs.

    But we will also see something that people have been begging for... something that competes HEAD to HEAD with Microsoft. And Apple will WIN.

    1. Re:Apple will be ruined by capitalism by egyptiankarim · · Score: 1

      Funny that you mention Willy Wonka... I just bought a new Mac laptop, and there was a golden ticket inside!

      --
      Eek!
    2. Re:Apple will be ruined by capitalism by Jeppe+Salvesen · · Score: 2, Funny

      I, for one, welcome our new overlord egyptiankarim.

      --

      Stop the brainwash

    3. Re:Apple will be ruined by capitalism by ColdWetDog · · Score: 5, Insightful

      But we will also see something that people have been begging for... something that competes HEAD to HEAD with Microsoft. And Apple will WIN.

      I believe that would be rather errouneus. Apple isn't playing in Microsoft's sandbox. Particularly the Enterprise one. Too many big bullies there. Apple will be more than happy to play in it's metrosexual box with all the dolls and shiny things. Laughing all the way to the bank. Why does everybody think that Apple wants to deal with Enterprise issues?

      --
      Faster! Faster! Faster would be better!
    4. Re:Apple will be ruined by capitalism by morgan_greywolf · · Score: 1

      Xserve? Leopard Server? Just sayin'...

    5. Re:Apple will be ruined by capitalism by truthsearch · · Score: 1

      Why does everybody think that Apple wants to deal with Enterprise issues?

      Because they're slowly creeping into it with online office apps, a Blackberry competitor, and server software. The iPhone is primarily targeted at the consumer. But the office apps and server software are completely targeted at small business.

    6. Re:Apple will be ruined by capitalism by erroneus · · Score: 1

      This is precisely what I predict changing.

      Apple strategizes as it does largely at the direction of Jobs. When Jobs is gone, this is one change I expect to see. I expect them to head straight for the enterprise desktop.

    7. Re:Apple will be ruined by capitalism by Anonymous Coward · · Score: 0

      Clearly capitalism has failed. We need to support companies like Apple with our tax dollars so that they never fail.

    8. Re:Apple will be ruined by capitalism by elrous0 · · Score: 1

      No, Woz was Wonka. Jobs is the guy who swooped in and convinced him to sell his candy rights.

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    9. Re:Apple will be ruined by capitalism by Anonymous Coward · · Score: 0

      I don't think Apple has failed yet, so what precisely would our tax dollars do, make them rich and us poor? Too late, after all they have sold a crap load of iPhones during a recession!

    10. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      Why does everybody think that Apple wants to deal with Enterprise issues?

      First, there's a lot of money in it. Anytime there's a lot of money in a market, it's reasonable to assume that major players will want a piece of it if they can get it without too much investment.

      Second, Apple has been working on the components to make a competitor to Exchange. It's been piece-by-piece so you might not have noticed, but Snow Leopard server will have a calendaring server, mail server, and directory server built in, presumably with good web access (since they've been building web apps for MobileMe and iWork.com lately).

      So iWork is being built to compete with Office, Leopard server is becoming competitive with Windows/Exchange server, and Mail/iCal/Address Book are being set up to compete with Outlook. Plus on top of that, the iPhone is displacing Windows Mobile devices, and Apple stripping DRM from iTunes is going to all but kill WMA.

      It's not horribly obvious, but Apple is really hitting Microsoft where it hurts. If they can take even a small percent of the Exchange market, it'll be a huge deal.

    11. Re:Apple will be ruined by capitalism by harl · · Score: 1

      Hey my hat's off to them. Anyone who can not only sell an underpowered laptop for $2800 but also make the buyer feel good about it has my respect.

      The no DRM move is brilliant and I'm ecstatic they pulled it off. Finally itunes is a option when I purchase music.

      I do find it amusing though that they're a better walkman/music company than they are a computer company.

      --
      I find being offended by me offensive.
    12. Re:Apple will be ruined by capitalism by geminidomino · · Score: 1

      Finally itunes is a option when I purchase music.

      I was thinking that too. Unfortunately, still no Linux client...

    13. Re:Apple will be ruined by capitalism by 0xdeadbeef · · Score: 1

      Say what you like about Apple (I usually do) but one thing that can't be denied is that Apple does what it does starkly in the face of existing trends and directions.

      [citation needed]

      The boldest thing Apple ever did was NexTSTEP, and it wasn't really them. Their biggest innovation was the Newton, but that was derivative of Psion and was eclipsed by Palm.

      What they do is follow a trend, see how others fail, then capitalize on what was learned, freeing more time to make products with slick production values.

    14. Re:Apple will be ruined by capitalism by harl · · Score: 1

      At least you can play them under Linux now. Legally. That's a step up. Is there no web interface for apple music store? Do you have to purchase through the itunes app?

      --
      I find being offended by me offensive.
    15. Re:Apple will be ruined by capitalism by jbolden · · Score: 1

      Small business is very different than enterprise. Microsoft is actually stronger in small business mainly because there is no little viable competition.

    16. Re:Apple will be ruined by capitalism by truthsearch · · Score: 1

      Right, which is why I said "slowly creeping into it". By targeting smaller businesses first they can slowly grow into enterprise-level offerings and mindshare.

    17. Re:Apple will be ruined by capitalism by Colonel+Korn · · Score: 1

      The enterprise is partially driven by fashion, for instance if an executive gets fixated on the idea of switching to something new and exciting, but mostly it's driven by cost. I'm not sure how Apple would compete in a market where technical merit and cost are the driving factors instead of fashion and uniqueness.

      --
      "I zero-index my hamsters" - Willtor (147206)
    18. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      That assumes that people are buying Apple computers for reasons of fashion and "bling". I understand that's a pretty common idea here on Slashdot. It's like thinking people only use Windows to play games, or only use Linux to satisfy masturbatory mr. fixit fantasies. Those are all funny little stereotypes, but far from the complete picture.

      In short, TCO isn't just marketing-speak. Apple hardware isn't *that* expensive, and if a little extra money up-front can save me more money in the long-run (in support costs, for example), then I'd be stupid not to evaluate that option.

      Also, if you buy an Xserv, you can a copy with OSX server with unlimited client licenses. No more worrying about CALs-- and CALs are a big hidden cost in choosing to use Windows/Exchange.

      As far as technical merit, Apple has it in spades. It's real Unix running most of the same hardware that long-trusted Unix servers run. There's no problem there.

      Anyway, the question wasn't whether Apple would be successful in the enterprise market, but rather, "Why does everybody think that Apple wants to deal with Enterprise issues?" My answer is that they're making moves that are clearly aimed at the enterprise market.

    19. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      The iPhone is primarily targeted at the consumer.

      I would quibble with this a little, in that the iPhone *was* primarily targeted at the consumer, but that has been changing. The iPhone has gained full Exchange support, has become a decent platform for 3rd party apps, and AT&T has started allowing iPhones to be sold as part of business plans. They're great for small businesses, and should be OK for Enterprise even, provided you have an AT&T account.

    20. Re:Apple will be ruined by capitalism by ColdWetDog · · Score: 1

      You really don't think X-serves are ready for Enterprise level work do you? I'm not really sure just what business level they are really pitched at - something bigger than SOHO but too small to know better? I actually looked at one for my OS X centric SOHO, read about Leopard server on the various boards. Even fanbois dis X-serve on a regular basis.

      Ended up pulling some old Pentium IV out of the closet and loaded Ubuntu server on it. The only hassle I had was trying to figure out Samba. But I saved a couple of grand in the process.

      And I understand that X-serves have been used in a couple of small scale "supercomputer" setups, but I just don't think that Apple really wants to play in that space as a corporation. If somebody else wants to cobble together a couple of dozen of then to run a business, they aren't going to stop you, but it doesn't seem that they are all that eager to help you either.

      --
      Faster! Faster! Faster would be better!
    21. Re:Apple will be ruined by capitalism by ColdWetDog · · Score: 1

      Anyway, the question wasn't whether Apple would be successful in the enterprise market, but rather, "Why does everybody think that Apple wants to deal with Enterprise issues?" My answer is that they're making moves that are clearly aimed at the enterprise market.

      Hmm. Some of the above posts vis-a-vis Snow Leopard and the integration into Exchange are interesting, but until or unless Apple moves out of the hardware business, I just don't see Enterprise level adoption.. Small business perhaps (and as pointed out, it's a big market and one that might benefit more from an 'appliance' model). But if you have to buy an X-serve (and pretty much a single configuration at present) to play you aren't going to get much space in the datacenter.

      But Apple may well push slowly at the edges - IMHO, this is great. It's basically Unix and we're all just friends here under the sheets, right?

      --
      Faster! Faster! Faster would be better!
    22. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      but until or unless Apple moves out of the hardware business, I just don't see Enterprise level adoption..

      I don't really think they need to get out of hardware to see Enterprise adoption as long as they provide the features Enterprises want. The Enterprise market as some particular needs, but mostly I don't see many reasons why someone who's unwilling to buy an Apple-branded server would jump on the opportunity to buy a comparable Dell server that runs OSX.

      Really, there are two reasons: possibly cheaper hardware (which isn't a huge barrier, really), and greater diversity of configurations. I'd agree that, in order for Apple to really make a big splash in the enterprise, they'd have to provide a wider variety of configurations (including things like blade servers, for example), but I think they just aren't there yet. There's no point in them ramping up production on lots of different configs when there isn't overwhelming demand for the basic configurations they have. They need to get Snow Leopard out there, replace some SMB Exchange servers and file servers, and build some momentum. When seeing an Xserv in a server room becomes less of an oddity, then they can ramp things up further.

      But anyway, I definitely think they're aimed in that direction, and I think it's pretty clear if you pay attention (i.e. this isn't any great prognostication on my part). They just aren't quite there yet.

    23. Re:Apple will be ruined by capitalism by stewbacca · · Score: 1

      Citation needed? You only need citations for things that aren't generally accepted as fact or aren't historically known. How about dumping the floppy drive? How about firewire on all models? How about REMOVING firewire from consumer models? How about 32-bit computing in 1988? How about switching to PowerPC then to OSX then to Intel chips (all rather painlessly)? How are any of these things NOT considered bold?

    24. Re:Apple will be ruined by capitalism by geminidomino · · Score: 1

      I looked at the site, but couldn't find a web interface, no.

      Can VLC play unprotected AAC files?

    25. Re:Apple will be ruined by capitalism by 0xdeadbeef · · Score: 1

      LOL. You forgot reintroducing the combination of the monitor and mainboard in the same enclosure, available in a wide variety of fruity colors, which also introduced the most obnoxious branding convention ever devised.

    26. Re:Apple will be ruined by capitalism by voidptr · · Score: 1

      but until or unless Apple moves out of the hardware business, I just don't see Enterprise level adoption.. Small business perhaps (and as pointed out, it's a big market and one that might benefit more from an 'appliance' model). But if you have to buy an X-serve (and pretty much a single configuration at present) to play you aren't going to get much space in the datacenter.

      Just like how I have to buy an IBM box if I want to run AIX or AS/400, a Sun box if I want to run Solaris/SPARC, or a HP box if I want to run HP-UX?

      Integrated operating systems and hardware are more common in the datacenter than you think.

      --
      This .sig for unofficial government use only. Official use subject to $500 fine.
    27. Re:Apple will be ruined by capitalism by falconwolf · · Score: 1

      Apple isn't playing in Microsoft's sandbox. Particularly the Enterprise one.

      Macs are moving into the enterprise: "Analyst checks show Apple Mac enterprise growth; usage could increase 2x-3x over next 2 years". "Macs in the Enterprise: Top Ten Assumptions, Myths, and Misconceptions".

      Falcon

    28. Re:Apple will be ruined by capitalism by drsmithy · · Score: 1

      In short, TCO isn't just marketing-speak. Apple hardware isn't *that* expensive, and if a little extra money up-front can save me more money in the long-run (in support costs, for example), then I'd be stupid not to evaluate that option.

      Just did a quick comparison of an Xserve and a Dell PE1950:

      Dual 2.8Ghz quad-core CPUs
      8G RAM (4x2, no option for 2x4 from Apple)
      3x300G@15k 3.5" drives (Xserve), 4x300G@10k 2.5" drives (PE1950)
      Hardware RAID
      Dual PSUs
      DRAC remote management (PE1950) (Xserve has no equivalent)
      1-year warranty (Xserve), 3 year warranty (PE2950).

      Xserve: $7,750, PE1950: $6,300

      Let's not forget that the minimum buy-in for an Xserve is $3,000, whereas an equivalently-specced Dell R200 is about 1/3rd that amount.

      Also, if you buy an Xserv, you can a copy with OSX server with unlimited client licenses. No more worrying about CALs-- and CALs are a big hidden cost in choosing to use Windows/Exchange.

      In the grand scheme of things, the cost of CALs is miniscule.

      As far as technical merit, Apple has it in spades. It's real Unix running most of the same hardware that long-trusted Unix servers run. There's no problem there.

      Yes, but it only kind of looks, feels, and tastes like a UNIX, so a standard UNIX-jockey is not going to be highly productive.

    29. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      In the grand scheme of things, the cost of CALs is miniscule.

      Ok, then add 50 CALs for file sharing, terminal services, and Exchange into your figures. And the cost of Exchange itself. How do the costs compare then?

      Yes, but it only kind of looks, feels, and tastes like a UNIX, so a standard UNIX-jockey is not going to be highly productive.

      Nope, it's as much Unix as Unix is, which is to say it's Unix. Someone switching from AIX to Solaris, or Solaris to FreeBSD might have a few moments where they have to adjust to the fact that they're working on a different OS, but it's all Unix.

    30. Re:Apple will be ruined by capitalism by drsmithy · · Score: 1

      Ok, then add 50 CALs for file sharing, terminal services, and Exchange into your figures. And the cost of Exchange itself. How do the costs compare then?

      Compared to the functionality ? Quite reasonably. Especially when you consider Terminal Server, which Apple has no alternative to whatsoever.

      People carry on about CALs like they're this massive cost that drive Windows-using businesses into the ground, but in reality they're amortised per employee, over the lifetime of the hardware. The ~$150 per user in CAL costs works out to $30-$50 per *year* - your employees probably cost you more than that every year in cigarette breaks and watercooler gossip every *month*.

      Or, of course, they could be running Linux on that Dell server. In which case it's a simple case of $1700 in their pocket vs Apple's, or a 3:1 ratio of Apple servers to Dell servers at the low end.

      Nope, it's as much Unix as Unix is, which is to say it's Unix.

      Which is to say... Nothing relevant at all. "UNIX" is not a useful standard when it comes to systems administration. Heck, these days it's barely a useful standard for anything at all.

      What's particularly funny is those people (you're probably one of them) who carry on about how the differences between the various releases of Windows over the last 10-odd years makes them so hard to move between, then turns around and says "but if you know UNIX you can be productive on any UNIX box".

      Someone switching from AIX to Solaris, or Solaris to FreeBSD might have a few moments where they have to adjust to the fact that they're working on a different OS, but it's all Unix.

      It will be *much* more than "a few moments". To say nothing of how they'll have to then get their head around all the stuff you do the Apple way, rather than the "UNIX" way (whichever one of half a dozen that might be), or balls things up trying to run their OS X boxes like Solaris or Debian boxes.

      A FreeBSD (say) admin will not be anywhere near as productive with OS X servers as they would be with FreeBSD servers, nor as productive as someone who knows OS X server (even if they don't know any other UNIX) would be (and vice versa). It's a matter of different mindsets, as much as hard skills, which is why UNIX admins tend to make awful Windows admins (and vice versa).

    31. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      Stop dancing around and add the cost of Windows, Exchange, and those CALs to you Dell quote and tell me which one is cheaper. Go ahead. I'll sit here and wait for you do to the math.

      You can tell me Linux is cheaper, and that's great. I use Linux on most of my servers, but it's not really relevant here, since we're talking about Apple taking business away from Microsoft.

      And yes, I know different flavors of Unix are different-- that was my point in saying it's not super-easy to switch between Solaris and AIX and FreeBSD. If you want to laud the quality of Unix operating systems, though, you may as well through OSX in there, since it's not really inferior to the others. Some may have different strengths, but they're even running lots of the same code.

      But go ahead, plug your fingers in your ears and pretend you don't hear me. Just get back to me when you can tell me whether that Dell is actually cheaper than the Xserv.

    32. Re:Apple will be ruined by capitalism by drsmithy · · Score: 1

      You can tell me Linux is cheaper, and that's great. I use Linux on most of my servers, but it's not really relevant here, since we're talking about Apple taking business away from Microsoft.

      Actually, *I* was comparing hardware prices, as per "In short, TCO isn't just marketing-speak. Apple hardware isn't *that* expensive, and if a little extra money up-front can save me more money in the long-run [...]". In particular, that Apple's hardware is only "a little extra". I wouldn't call ~20 - 300% "a little".

      You cannot compare software costs without also accounting for functionality. It's meaningless (which you implicitly acknowledge by talking about CALs and "unlimited users").

      If you want to laud the quality of Unix operating systems, though, you may as well through OSX in there, since it's not really inferior to the others.

      Arguably it is, given how little time it's had to mature. Things like kernel locking on SMP systems, or Volume Management, for example, still have a long way to go on OS X. My comment, however, was more aimed at the implication that UNIXes are equivalent and drop-in replacements for each other simply because they're UNIXes.

      Just get back to me when you can tell me whether that Dell is actually cheaper than the Xserv.

      The Dell _hardware_ most certainly is, which is the only point I was making.

    33. Re:Apple will be ruined by capitalism by nine-times · · Score: 1

      Just get back to me when you can tell me whether that Dell is actually cheaper than the Xserv.

      The Dell _hardware_ most certainly is, which is the only point I was making.

      Yes, and I started the whole thing by saying it's not just the initial cost of the hardware --for which OSX may be ~20% more expensive for the same hardware-- but the TCO of a Dell w/Windows and Exchange vs. an Xserv w/OSX server. The first thing to look at is the CALs. It doesn't end there, since you also have to figure out support costs and such, but you can't rebut me by saying the hardware is a little more expensive, since that's an assumption of my argument.

      So go ahead, do the math. When you add the cost of Windows, Exchange, and 50-250 CALs to your Dell hardware, let me know what the price comes out to.

      Because that's my whole point. When you're running a business, you don't just look at "what's the cheapest advertised price," but rather "what's the price, all told, when you figure real world cost of usage/support over a span of years?" TCO isn't just marketing-speak.

  8. You know the economy is getting bad by thetorpedodog · · Score: 5, Funny

    ...when even Apple is forced to consider the possibility of losing Jobs.

    --
    This sig is certified free of self-referential humour!
    1. Re:You know the economy is getting bad by Samschnooks · · Score: 1

      Yeah, your right! The economy is really bad! Why today, I saw this poor bastard selling apples - iPods, Macs, MacBooks, etc.... just like the 1930s!

    2. Re:You know the economy is getting bad by commodoresloat · · Score: 1

      What's the big deal? They only pay the guy a dollar a year anyway.

    3. Re:You know the economy is getting bad by witherstaff · · Score: 1

      I'll glady work for only $1 for the whole year if I also get a free private jet, stock options and other goodies.

    4. Re:You know the economy is getting bad by bennomatic · · Score: 1

      That was funny. Not LOL, but certainly SS (smiling silently). Thanks!

      --
      The CB App. What's your 20?
    5. Re:You know the economy is getting bad by aaarrrgggh · · Score: 1

      ...Especially when his salary is only $1/year!

  9. I am the very model of a iPod fashion follower by Anonymous Coward · · Score: 5, Funny

    I am the very model of an iPod fashion follower,
    My waist is getting thinner but my head is getting hollower,
    I know the name of every Mac, in Apple stores a wallower,
    And at the MacWorld every year I tell Steve I'm a swallower.
    (Yes at the MacWorld every year he tells Steve he's a swallower)

    1. Re:I am the very model of a iPod fashion follower by Anonymous Coward · · Score: 2, Funny

      I am the very model of a corporation CEO
      My trousers pressed, my shirt is white, my laces tied up in a bow.
      My armpits clammy and my cheeks are rosy as a sweet Bordeaux,
      But if you cross my ample path a chair in your smug face I'll throw!

      tgqwe

    2. Re:I am the very model of a iPod fashion follower by Anonymous Coward · · Score: 0

      Burma Shave.

  10. Apple = Style by heatseeker_around · · Score: 0

    Tuesday keynote illustrated how difficult it is to amaze people and answer to the expectations of your fans base. Apple = Style. product style, marketing style, keynote style, tatoo style... even toilet paper style. If you do not include style in your presentations, you fail to energize your fans. It's not good for your business.

  11. This issue is ridiculously overrated by mstroeck · · Score: 0

    EOM.

  12. Apple is Safe. by Gerafix · · Score: 4, Funny

    They just need to go back in time with their Time Machine and set Jobs back to his uncorrupted state.

    1. Re:Apple is Safe. by Anonymous Coward · · Score: 0

      Hah!! Geek humor!

    2. Re:Apple is Safe. by hobbit · · Score: 1

      The problem with Time Machines is that you can't go back in time to before you built them. Unfortunately Jobs got ill before Leopard, and his pancreas may even be excluded from backups.

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
  13. Make a Steve Jobs simulator by alvinrod · · Score: 0

    If Apple really wanted to spend all that cash on something interesting, they could invest in building a super computer capable of simulating the human mind and configuring it to simulate Steve Jobs.

    Never mind that it can't be done now. Give them ten years and tens of billions of dollars and they could probably make it work. Not only would they get to keep El Jobso at the helm, it would probably be one of the biggest advances in AI or computer science in general of all time.

    1. Re:Make a Steve Jobs simulator by aapold · · Score: 4, Funny

      Plus, it would create jobs!

      --
      "Waste not one watt!" - CZ
    2. Re:Make a Steve Jobs simulator by morgan_greywolf · · Score: 1

      The scary part is that they've actually been doing this for the last two and a half years. Jobs wasn't at MacWorld due to a severe failure with several defective Hitachi Deskstar hard drives.

  14. The simple solution by CAIMLAS · · Score: 3, Interesting

    There is a simple solution: just follow the mac rumour sites and skim the ideas which make sense (physical, technological, ergonomic, etc.) and turn them into products. Voila, instant fan-inspiring advertising, for free..

    Part of me wonders if that isn't what they've been doing for the last couple years.

    Of course, that's depending on whether Apple lasts. Apple has always ridden on top of the financial waves, so to speak, by catering to the upper financial strata... That strata might not be around much longer, and younger people, for the most part, don't regard computer differences with quite as much difference as we have in the past.

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
    1. Re:The simple solution by mstroeck · · Score: 1

      You aren't around young people a lot, are you? You must be an "industry analyst" or something.

    2. Re:The simple solution by plasmacutter · · Score: 1

      That strata might not be around much longer, and younger people, for the most part, don't regard computer differences with quite as much difference as we have in the past.

      I beg to differ. I consider this comment like comments made about communism and how subsequent generations don't have the zeal, and it's just not true.

      Mac's biggest headway has been with people 25 and younger.

      There have been reports of macs making up the majority of notebook sales in many major colleges. (and by "major" i don't mean "expensive")

      --
      VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
    3. Re:The simple solution by jbolden · · Score: 1

      If you look at 10.6 features:

      -- a new compiler run time model which functions best with large numbers of cores

      -- a graphics model that is designed for mid-high end GPUs

      -- a rapid move to 64 bit computing allowing for more ram

      They are clearly pointing themselves even more directly at being a high end / high margin computer seller. The question is how much better does an Apple need to be if it is 50% more expensive for say the 30th percentile of computer users.

    4. Re:The simple solution by CAIMLAS · · Score: 1

      Young people, by definition, have no responsibilities. They have a disproportionate amount of disposable income compared to someone who has moved on in life, and can live much, much more comfortably on $35k a year than someone who has a family making twice that.

      If you still have money to burn on fancy gadgets by the time you're 30, you are either financially well-off or unmarried and have no children.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  15. "Leave the company" by Daetrin · · Score: 1

    "At some point, all that will end. Jobs will eventually leave the company."

    Either with his shield or on it?

    --
    This Space Intentionally Left Blank
  16. Wow. by XPeter · · Score: 0

    Don't you guys read? If so, you must have missed the article on the new "Macbook Wheel".

    There is no Apple without Steve.

    --
    "The difference between genius and stupidity is that genius has it's limits" - Albert Einstein
  17. He's done it before - anyone remember NeXT? by Markvs · · Score: 3, Interesting

    The same thing will happen: Apple will devolve again and be directionless, perhaps again bringing in a big soda company executive for CEO. History repeats itself. Market share will drop.
    The problem with many firms (in IT especially Microsoft, Apple and Dell) is that they were built around their founders and really can't perform as a corporate culture without them. And without a vibrant corporate culture, the firm stagnates or fails. Commodore or Wang anyone?

    USA Today ran a story on it a few months back... http://www.usatoday.com/money/companies/management/2007-08-21-founder-ceos_N.htm

    --
    46. The Hobo smiles, his eyes glaze over, and he burps. "Beware the man who has lived longer than the Wasteland."
    1. Re:He's done it before - anyone remember NeXT? by Lumpy · · Score: 4, Insightful

      They already are!

      Apple used to OWN the video editing market. Final cut WAS the defacto standard.

      Well come 2009 and we have no update. we cant author BluRay DVD's because apple bet the farm on HD-DVD so now our DVD authoring app is useless. My only choice is some crappy 3rd party apps (Yes adobe's offering is crap)

      Apple is dragging it's feet in it's professional lines and it's causing them issues. They have been focusing completely on the "oooh shiney" general public and ignoring their professionals on the backend.

      I want my FCP Suite 3 that fixes the problems with the current one and give me native suite bluray menu authoring.

      --
      Do not look at laser with remaining good eye.
    2. Re:He's done it before - anyone remember NeXT? by Anonymous Coward · · Score: 0

      Considering no one uses Blu-ray, I don't see why it matters.

    3. Re:He's done it before - anyone remember NeXT? by davidsyes · · Score: 0

      what's next? They are out of a jobs? Better to be one than many. He's the apple of their eye, so that jobslessness will hurt to the core...

      --
      Previously: "Linux... Toward the Sunrise..." Now: "Linux... Toward the-- No, now, part of Every Sunrise"
    4. Re:He's done it before - anyone remember NeXT? by pete-classic · · Score: 1

      I'm dying for a Mac Mini with a Blu-ray drive and player software.

      I don't understand what you mean when you say that Apple bet the farm on HD DVD. I don't think they ever released any HD DVD products. And they're not just members of the Blu-ray Disc Association, they're on the board!

      I think they're backed into the corner by HDCP, but the situation was the same with HD DVD.

      What am I missing?

      -Peter

    5. Re:He's done it before - anyone remember NeXT? by solios · · Score: 2, Interesting

      Disc authoring.

      Presently, DVD Studio Pro (the "end" component of the Final Cut Studio for many people) will author for DVD and HD-DVD. It will not author for Blu-Ray.

      Why this is, is anybody's guess.

      Until they pull their heads out of their asses, the ONLY way (that I'm aware of, anyway) to author Blu-Ray video discs on a Mac is to run Adobe Encore on an Intel-based machine. This not only screws over those of us who can't stand Adobe's video software (I've used Encore, and only because I had to - I'll never, ever use Premiere for anything), it bones those of us who are still getting what we can out of our PPC macs.

      Apple could fix this by addressing the problem (and any other issues) with a new version of Final Cut Studio.

      And until they do that, Adobe's going to be eating into their market share.

    6. Re:He's done it before - anyone remember NeXT? by plasmacutter · · Score: 1

      You won't get far with HD on ppc macs.

      I have one of the last of the PPC lines humming away next to me in target disk mode.. acting as an external drive enclosure for my new macbook pro.

      The macbook pro is rated for 1/4 the cpu cycles but plays 1080p h.264 and wow at 30 fps at the same time. The ppc machine would be wheezing and coughing on 720p

      --
      VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
    7. Re:He's done it before - anyone remember NeXT? by pete-classic · · Score: 1

      If it's anybody's guess, here's mine.

      First, as I understand it, HD DVD is more of an incremental expansion of DVD. So writing authoring tools should be much easier (read: less costly). Second, for "full" Blu-ray authoring you have to support both AACS and BD+. BD+ sounds like a real bitch.

      There are a couple of items in the "bag of hurt", though I still think that HDCP is the big one for Apple.

      As a side note, if you're doing HD authoring you probably should be on more recent hardware. The Mac Pro (Intel) started shipping a full three years ago. I'm writing this on a three-year-old Intel Mini!

      -Peter

    8. Re:He's done it before - anyone remember NeXT? by hattig · · Score: 1

      Except this time I'm sure Steve Jobs has committed Apple to getting CEOs from inside, CEOs who have experienced the Apple culture for years, and were cultured for that role.

      The day that Apple mess up and get a CEO from another company, is the day that they will start to fall apart as you mention. However Jobs might have put that off for a good decade after he leaves, perhaps two decades. But there's no knowing what the shareholders might demand if a CEO has a bad year, even if it was down to the economy.

      However a new CEO might decide to be weaker to consumer demands. We might get a small tower Mac, or a conflagration of products to cover every need, making the purchasing of a computer as complex as it is from other manufacturers...

    9. Re:He's done it before - anyone remember NeXT? by jbolden · · Score: 3, Informative

      At least according to Apple their problems aren't technical, they can't figure out how to license this in a cost effective manner. I.E. the problem is really with Sony.

      Don't know if it is true or not, but they have fairly specific in what the issues are. AFAIK the recommended solution is QuickTime to author the movie and then build the menus using a professional Hollywood system.

    10. Re:He's done it before - anyone remember NeXT? by Anonymous Coward · · Score: 1, Interesting

      we cant author BluRay DVD's because apple bet the farm on HD-DVD so now our DVD authoring app is useless.

      They didn't "bet the farm" on HD-DVD - they don't ship a computer with an HD-DVD drive. They bet the farm on digital distribution (iTunes, Apple TV), and they're winning.

      Sorry you can't author bluray, those five people with bluray players must be really bummed.

    11. Re:He's done it before - anyone remember NeXT? by Lumpy · · Score: 1

      Really....

      I edit HD footage on one of my Dualcore G5's

      Something that is far more stressing than playing HD content.

      I know of several broadcast TV shows that are edited on G5's It's getting really far with HD on PPC macs.

      --
      Do not look at laser with remaining good eye.
    12. Re:He's done it before - anyone remember NeXT? by Anonymous Coward · · Score: 0

      Excuse me? Apple has backed Blu-Ray not HD-DVD. Though you would expect to see both in FCP. Well, not HD-DVD anymore, eh?

    13. Re:He's done it before - anyone remember NeXT? by solios · · Score: 1

      My aforehinted PPC is a 4x2.5ghz G5 with 4.5 gigs of ram and some fairly beefy video. The only problem it has playing 1080p is that my primary monitor is only 1680x1050.

      That said, even the crappier intel macs stomp the poop out of my G5 for a lot of things - hell, CS3 runs better on my home machine (intel dual core mini) than it does on my work G5.

    14. Re:He's done it before - anyone remember NeXT? by solios · · Score: 1

      My problem isn't authoring per se - this machine (quad g5 with a huge amount of ram) does HD editing in FCP tolerably (if I got paid by the job I'd be screaming for new kit, but I get paid by the hour so for the time being it's "good enough"). Where it seriously falls down is with Compressor - getting my videos from FCP into anything else through compressor is intolerably slow.

      And while the intel macs may have hit three years ago, my tech budget has been clobbered by video equipment the past few years... my hope is to finally get my hands on an intel powermac with this year's budget. :)

    15. Re:He's done it before - anyone remember NeXT? by Lumpy · · Score: 1

      I have at least 6 dual G5's in a renderfarm for use with compressor. it works quite nice. They dont need much ram or hard drive and I picked them up for almost notihng at various auctions.

      See if you can get your hands on 1 or 2 quads or duals and set them up to renderfarm it makes a big difference with even 1 extra machine when rendering out.
      One of these days' I'll have enough to buy a new 8core but until then I'm stuck with getto-editing.

      --
      Do not look at laser with remaining good eye.
    16. Re:He's done it before - anyone remember NeXT? by Refrag · · Score: 2, Insightful

      we cant author BluRay DVD's because apple bet the farm on HD-DVD so now our DVD authoring app is useless.

      Huh? Apple is a member of the Blu-Ray camp. Microsoft is the one that backed HD-DVD.

      http://en.wikipedia.org/wiki/Blu-ray_Disc_Association

      You're right about their pro tools, though. It is surprising that Apple hasn't either updated DVD Studio Pro to support Blu-Ray authoring or partnered with a third party to provide integration between Final Cut Studio and a Blu-Ray mastering application.

      http://www.apple.com/finalcutstudio/dvdstudiopro/

      --
      I have a website. It's about Macs.
    17. Re:He's done it before - anyone remember NeXT? by WiiVault · · Score: 1

      Apparently the new Toast will let you create Blu-Ray video discs, I sure you can author with any HD compatible program.

    18. Re:He's done it before - anyone remember NeXT? by WiiVault · · Score: 1

      I certainly agree it is dumb Apple doesn't allow BR authoring in FCP, but really how much BR stuff is actually going on, it seems the format is pretty much sitting on the shelves.

    19. Re:He's done it before - anyone remember NeXT? by squiggleslash · · Score: 1

      because apple bet the farm on HD-DVD

      What? Apple never had anything to do with HD DVD. They backed Blu-ray from the beginning. I don't believe they produced software for either format though.

      --
      You are not alone. This is not normal. None of this is normal.
    20. Re:He's done it before - anyone remember NeXT? by ErkDemon · · Score: 1
      Of course. The perception of being a "pro" platform sells a lot of Macs, but Apple have realised that the bigger market is people who like to make a statement about "being a creative type" by buying a Mac, but then just use it to websurf and watch movies.

      Look at the music market. Apple tried to corner the music production market by buying emagic and shutting down the Windows version. At the time they were panicking that people didn't reckon that the Mac platform was any more "pro" than the PC plaform, and they wanted to change that perception by spending money on video editing and audio production tools.

      But how much money did they actually make by doing that? What're the sales and profits for "Logic" (to people who make music) compared to the sales and profits for the iPods and for iTunes (for people who only listen to music). It's not going to be comparable, is it?

      As far as I'm concerned, the iPod isn't a "pro" piece of kit, because it doesn't have an audio recording input (unlike, say, some of the older iRiver MP3 players). That means that it's essentially a mass-market consumer product (unless your profession involves listening to music). They could have given it useful "pro" features, but decided that it wasn't worth it.

      I'd have loved to have seen an "iPod Pro" with recording features, but Apple obviously couldn't be arsed to make one (or maybe decided that if people could easily re-record their own vinyl colelctions, they might not buy so many tracks off iTunes).

    21. Re:He's done it before - anyone remember NeXT? by falconwolf · · Score: 1

      The same thing will happen: Apple will devolve again and be directionless, perhaps again bringing in a big soda company executive for CEO.

      I don't recall where other than a business magazine but I recently read that Apple has a few people who can step in for Steve, maybe minus his charisma. While Steve is the face of Apple there are a number of others there who have skills whether of dreams or of designs.

      Falcon

    22. Re:He's done it before - anyone remember NeXT? by Anonymous Coward · · Score: 0

      Apple didn't "bet that farm on HD-DVD." They have a seat on the Board of Directors for the Blu-Ray Disc Association. Jobs made an earlier statement saying that licensing costs are the reason they haven't adopted Blu-Ray. Spending money licensing Blu-Ray for Final Cut (right now) would be a waste. Adding a Blu-Ray drive to Apple computers will drive the price up.

      I wouldn't say that Apple has "ignored their professionals" regarding Blu-Ray. They are waiting for a bleeding edge format/technology to mature.

      "I want my FCP Suite 3 that fixes the problems with the current one and give me native suite bluray menu authoring."

      Calm down. Take a deep breath. Go to your cave. Find your power animal. Slide.

  18. Replacement Actor? by aapold · · Score: 0

    Can't apple just hire some actor to play Steve Jobs at conventions and press announcements?

    Michael McDonald already has experience at it and could do it quite nicely I think...

    --
    "Waste not one watt!" - CZ
    1. Re:Replacement Actor? by pauljlucas · · Score: 1

      Michael McDonald already has experience at it and could do it quite nicely I think.

      Except Noah Wyle looks much more like Steve (or at least Steve when he was younger).

      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
  19. Wait... Steve can die? by antifoidulus · · Score: 2, Funny

    I thought God was immortal!

    1. Re:Wait... Steve can die? by TheoMurpse · · Score: 1

      Is Jobs willing to prevent WIndows, but not able? Then he is not omnipotent.
      Is he able, but not willing? Then he is malevolent.
      Is he both able and willing? Then whence cometh evil?
      Is he neither able nor willing? Then why call him Jobs?

  20. This is an important issue by Anonymous Coward · · Score: 0

    The thing people are forgetting is that Jobs already left Apple once. The next CEO tried as hard as he could to turn Apple into Dell and very nearly killed the company. It wasn't until Jobs came back and introduced the iMac that Apple was saved.

    On a scale of not getting it. After Jobs came back, I read an interview with the former CEO who was griping that Apple was doomed because the iMac had a 66Mhz bus instead of 100Mhz like the PCs of the time.

  21. Unfortunately it does not work that way by EachLennyAPenny · · Score: 4, Insightful

    There is a simple solution: just follow the mac rumour sites and skim the ideas which make sense (physical, technological, ergonomic, etc.) and turn them into products.

    There is a problem with that.

    People tend to not know what they want. Noone demanded something like the iPhone.

    The secret is to understand their wishes and offer them far more than what they've asked for.

    1. Re:Unfortunately it does not work that way by Anonymous Coward · · Score: 0

      The secret is to tell them what they should want. Don't give them too many choices, don't let them wander off alone. A little of the opposite to linux. Too many choices and too much fighting. Two Bases: Phone or no Phone. The only real choice is storage size and people already understand that.

    2. Re:Unfortunately it does not work that way by CyberLord+Seven · · Score: 1
      Your statement is very interesting, but I'm not sure I agree with it.

      MP3 players had existed for years. They were standard. They just didn't look pretty? Is that what it was?

      Itunes was nothing new either. There were plenty of download sites available. So many that I don't remember the names of them all. What I do remember is that the quality of the various downloads varied greatly.

      Recording industry buy-in seems to be the only thing new.

      --
      We have always been at war with Eurasia!
    3. Re:Unfortunately it does not work that way by N1AK · · Score: 1

      For all the things I dislike about Apple, and about the iPhone itself it is like you say a great example of something many people didn't know they wanted till they knew about it.

    4. Re:Unfortunately it does not work that way by filterban · · Score: 1

      Noone demanded something like the iPhone.

      That's not entirely true. I recall many blogs and other places asking for iPod functionality in a cellular phone, so they only needed one device.

      The problem is, Motorola listened, and we ended up with the P.O.S. that was called 'ROKR'.

      Apple knew the right way to execute on that promise, and delivered the iPhone.

      --
      rm -rf /
    5. Re:Unfortunately it does not work that way by Enzo1977 · · Score: 1

      So you're telling me not a single person ever previously complained about having to cary around their cellphone/blackberry/handspring/palm/ipod at their side all at once?

      --
      I hate all sigs, even this one.
    6. Re:Unfortunately it does not work that way by WiiVault · · Score: 1

      Noone demanded something like the iPhone.

      If you read the rumor sites for the couple of years prior to the iPhone introduction you would know this is incorrect.

    7. Re:Unfortunately it does not work that way by Anonymous Coward · · Score: 0

      Are you kidding me? Everyone wanted a new Newton. The iPhone is the new Newton, and I think Apple actually overdelivered; the iPhone IMHO didn't need a web browser, an iPod, or, hell, even a phone; it just needed to be a Newton with a new Mini OSX interface, and people got that, and more.

    8. Re:Unfortunately it does not work that way by ErkDemon · · Score: 1
      Engineers at other companies were designing things like the iPhone for years. But the technology wasn't quite ready, or the buzz wasn't quite there.

      Instead of trying for years to be the first people to market with a stream of unsuccessful niche products, Apple hung back and waited, and let the other companies do all the market research.

      Then, when it looked as if a really flashy product might finally be possible, Apple designed one, engineered and priced it on the assumption that it was going to be a big seller, marketed it to hell, and launched it in such a way that the public thought that touch-screen phones were somehow an Apple invention.

      The confidence paid off, and people bought it. Funny thing was, as a top-level phone, it was a bit substandard, but it was gadget of the year anyway.

      Similarly with the miniMac, small manufacturers had been building and selling similar products on a small scale for years. What Apple did was to wait until they figured that the market was there to turn a niche "boutique" product that most people had never seen into a white "Apple-styled" product that had the potential to go major league.

      The problem with being genuinely innovative is that it might take a product or two to get things right, by which time you're saddled with expensive legacy products to support or abandon (eg Apple Newton). Apple realised that you don't have to be first to be successful, with a powerful enough brand, and confident marketing and, you can step in when you think the time is right, launch a media blitz and take a market over, provided that the competition is weakened and the public perception is low.

    9. Re:Unfortunately it does not work that way by hobbit · · Score: 1

      Noone demanded something like the iPhone.

      Indeed not. And no-one wants a tablet Mac or a PVR AppleTV either. These are not the products people are looking for. Apple can go about their business. Move along...

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
    10. Re:Unfortunately it does not work that way by CAIMLAS · · Score: 1

      Nonsense. The iPhone didn't do anything all that fantastic - they simply adhered to the Apple UI principle (works well, works simply, and looks nice) and applied a bunch of the criticism targeted towards most phones to create a new product. In reality, they didn't have to do all that much - just add phone functionality to the high-end ipod, in essence.

      The problem is that everyone who uses a cell phone for a couple hours a day, and maybe has a PDA or some such other device as well, is going to find the iPod nice in the simple fact that it's 1 device and not 2 (or 3, or 4, or...). Also, there has been criticism of cell phone companies, and cell phones in general for quite a while now, for simply not being the computers that they're capable of being.

      Apple addressed a lot of common complaints, but nothing so bold as to say they "offered them far more than what tehy've asked for" - they've just got good marketing.

      Apple products are an excellent example of products designed from the ground up using the same core technologies so that there isn't a lot of re-implementation necessary and time can be spent on user interface/interaction stuff.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  22. Apple without Jobs Redux by thethibs · · Score: 1

    It wasn't interesting enough to get my attention at the time, but didn't Apple do without Jobs for a while a few years ago? What happened then is probably a fair prediction of what would happen now.

    Is anyone here old enough to remember?

    --
    I'm a Programmer. That's one level above Software Engineer and one level below Engineer.
    1. Re:Apple without Jobs Redux by martinX · · Score: 1

      I am. The word "beleagured" comes to mind...

      --
      When they came for the communists, I said "He's next door. Take him away. Goddam commies."
  23. It is the end of an era by mamono · · Score: 2, Insightful

    I am no fan of Apple as a company, but I do appreciate what they've done. The same thing holds true for Microsoft and Bill Gates. Apple was doing well because of Steve Jobs, then went into a decline when he left. Because of his return Apple enjoys the popularity and success it holds today.

    Bill Gates has left Microsoft (sort of) and Microsoft is rapidly declining. Hewlett and Packard left HP and look where that company is now. These were all visionaries and good businessmen. You can't just replace someone like that. ESPECIALLY not with a financial person (CFO, etc.) Finance people know one thing, numbers.

    In order for a company like that to continue it's momentum it needs an Engineer (software, hardware or otherwise) with charisma and good business sense. That is unlikely to happen as these people generally create their own companies and become the next Apple or Microsoft.

    1. Re:It is the end of an era by east+coast · · Score: 1

      I think it's pretty safe to say that neither Bill Hewlett or David Packard will be back to lift the HP back into glory.

      All kidding aside, I don't know how much Jobs or Gates can be considered engineers or developers any longer. Does anyone really know how long it's been since either of these guys has done hands-on anything? My guess is that Gates hasn't coded in well over 15 years. I wonder if the boy could even do a group policy edit if he had to.

      --
      Dedicated Cthulhu Cultist since 4523 BC.
    2. Re:It is the end of an era by sunderland56 · · Score: 1

      Bill Gates no longer works at Microsoft full time, and is only their chairman when he does show up. So his role is 0% technical.

      Funny, there wasn't all of the discussion and hand-wringing about Bill leaving Microsoft two years ago.....

    3. Re:It is the end of an era by east+coast · · Score: 1

      Yeah, I agree that it's odd. I'm sure if we go back there is a couple of articles with a ton of posts about Microsoft being dead. After all, any failure at MS is a sure sign of their demise. Or so I've heard for the past 6 or 7 years.

      And while I do realize that Gates is pretty much out the door at MS my bigger point is that, IMHO, he has been little more than a business man figurehead for a long long time. Jobs is probably in the same possition. His days of innovation are probably long behind him.

      --
      Dedicated Cthulhu Cultist since 4523 BC.
    4. Re:It is the end of an era by Jeff+Hornby · · Score: 1

      The big difference is that, right or wrong, Jobs is still perceived as being the driving force behind innovation at Apple, especially at the detail level. To the public at least, Bill Gates was pulling away from that role since the mid-90s. It was a slow devolution instead of a sudden stop. Do we really believe that Jobs can continue to run Apple until 2024 when he's 69 years old? And that's assuming that he starts moving away from being a hands on micro-manager today which may be constitutionally impossible for him.

      --
      Why doesn't Slashdot ever get slashdotted?
    5. Re:It is the end of an era by jbolden · · Score: 1

      He didn't personally check code for about 20 years and write was mostly in the 70's. But he understood technology and so he could listen to developers and grok what was the problem. He also was interested.

    6. Re:It is the end of an era by Beyond_GoodandEvil · · Score: 1

      All kidding aside, I don't know how much Jobs or Gates can be considered engineers or developers any longer. Does anyone really know how long it's been since either of these guys has done hands-on anything?
      There's an old saying about if all you have is a hammer, then everything looks like a nail, well a corollary to that would be if all you have is a finance/accounting degree then everything looks like an expense. Thus finance guys do a poor job of leading companines whose business is primarily innovation. Thus you get GM run by accountants instead of engineers, no real change or innovation and GM dies. Now you need the finance guys to help rein in the engineers otherwise you'll create and fund innovations that don't sell.

      --
      I laughed at the weak who considered themselves good because they lacked claws.
    7. Re:It is the end of an era by drsmithy · · Score: 1

      All kidding aside, I don't know how much Jobs or Gates can be considered engineers or developers any longer. Does anyone really know how long it's been since either of these guys has done hands-on anything? My guess is that Gates hasn't coded in well over 15 years. I wonder if the boy could even do a group policy edit if he had to.

      You do not need up-to-date, hands-on experience to be able to understand the capabilities and potential uses of technology.

      My boss, for example, cannot reel off bus speeds, disk interface, standard server configurations, and the like from memory like I can. However, when I talk to him about particular machines being CPU-bound vs disk-bound, or why it's pointless to put more than a certain amount of memory in a certain machine, he understands what I'm talking about.

      Contrast this to our "VP of Tech Ops", who asked - in all seriousness - the other day: "so colo facility A can give us 6,500 watts per rack, and colo facility B can give us 8 kilowatts per rack, that means B is higher, right ?". After a few meetings with our CIO, I'm amazed he has enough technical ability to plug in a USB drive.

      Someone like Bill Gates, who hasn't done any "hands-on" work in probably 15+ years, is a towering technical intellect compared to most of his peers. Even someone like Jobs, who has never really been part of the technical side of things, is leagues ahead of the average upper-level manager/executive in terms of knowledge and understanding.

  24. Steve Jobs has been dead since 1988 by Gizzmonic · · Score: 5, Funny

    Steve Jobs died in a car wreck in 1988. The current "Steve Jobs" is San Jose session musician, Roland Trisk. Trisk, who often doubled for Steve Jobs before his death in sales meetings and conferences, had plastic surgery in order closely resemble Jobs. There are hints everywhere-in the enclosure of the Mac LCII, the first NeXT CUBE, even Pixar's first full-length film, Toy Story. Wake up people! The truth is out there!

    --
    (-1, Raw and Uncut is the only way to read)
    1. Re:Steve Jobs has been dead since 1988 by the+phantom · · Score: 1
    2. Re:Steve Jobs has been dead since 1988 by rastoboy29 · · Score: 1

      dude, would you be mad if i named a character "Roland Trisk" in a work of fiction?

      Great fucking name, man!

  25. Apple's last decade by Anonymous Coward · · Score: 0
    I was going to say that Apple's present and decade or so since Jobs Second Coming have been boring too, but I decided to think before I post.
    1. The iMac re-introducing the idea of an all-components-in-one non-laptop computer. It's a bad idea IMHO but some people really like that and I think there will always be some sort of market for that. So I guess what I mean is that it's a bad idea to buy one but a brilliant idea to sell this crap, and Jobs realized there really is a sucker born every minute.
    2. A kernel transition and Yet Another CPU arch transition. Sure, Apple had done an arch change once before, but doing it a second time will help keep MacOS developers on their toes. Now an arch switch isn't so much a historical exception, as it is something that happens every decade or so, so keep your code portable. ;-) The kernel transition (MacOS 9 to X) isn't quite as interesting (even though its consequences were much bigger to developers) but the new kernel is so much better than the old one, that it deserves mentioning anyway.
    3. The iPhone. Lame product but now people really expect phones to almost the same thing as personal computers. There has been a shitload of new products and competitors (and as much as I don't like to talk about them, followup products from Apple) hitting the mainstream because of this. It's almost like personal computers in the early 1980s again. Yeah, not quite, but almost.
  26. Difficult, not impossible, look at Scientology by rolfwind · · Score: 2, Interesting

    I love Macs, so this isn't disparagements or drawing Apple customers like a cult (perhaps corporate culture?). But Scientology had one of the most wacked out, eccentric, but strangle charismatic (to some people I suppose) founders. After his death, its not just thriving but even gets people like Will Smith hooked. It's headed by David Mascavige although few people heard of him. I would argue that this state of Scientology is due purely to it's organizational structure rather than any one man.

    Having a good leader will be important. But the corporate culture will have to be in place. I think Jobs is very talented, but his talent was letting the good ideas and people already in Apple (or outside, like NeXT) rise while he steered them towards this greater vision. I think Jobs has a very clear vision in some ways (he said back in 90s interview Sculley destroyed everything he sought to achieve), and when he expects to be leaving, he should write it in a book what it is - so that it can inspire his company towards it.

    I think though, in the end, having a strong leader with a vision at the helm is what Apple as a company needs. What that means, is that they have to avoid putting in business men/accountants who only have the imagination to see the bottom line at the end of the day. But a pure artist is often equally disastrous with less business pragmatism. For instance, Steve was inspired by a previous calligraphy class to put extra effort in fonts in Macintosh. Most pure business men wouldn't have bothered at the time. Reading his bio, he often obsesses about aesthetic appeal.

    To nix the scientology thing from above, I could draw Apple as a design studio like Wiener Werkstatte or Bauhaus. Earlier last century, they made lots of distinctive but beautiful objects (Art Deco), going so far as to build entire houses and furnishing them. An integrated solution. On the downside, neither lasted long. It is the nature of such things, it seems. In another industry, perhaps Apple can be compared to Porsche and the father son team Ferdinand/Ferry porsche.... it survived but to me it's arguable that, while, the design spirit lives on, whether successive innovative spirit has since those two passed away.

  27. No such thing by Archangel+Michael · · Score: 4, Insightful

    First off, there is no such thing as "Replacing Steve Jobs", there is only following him.

    ANYBODY who is trying to "duplicate" the Steve and his infamous RDF is going to fail, and miserably. In fact, if I was on the committee that was choosing the heir to the helm I'd ask how they plan to "replace" Jobs, and if anyone mentions anything other than .... "nobody can replace Steve" (or similar) is clearly not good enough to fill the vacancy.

    People wanting to continue the mystique after Steve leaves is going to fail . There is only one Steve Jobs.

    That doesn't mean that Apple will fail after Jobs, but rather, they need to find a new "leader", one that doesn't replace Steve, but rather one that mealy follows him.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    1. Re:No such thing by Anonymous Coward · · Score: 0

      Wow. I think the only reason my fanboi detector didn't go to 11 was because you didn't mention Apple/Jobs in your sig. That's pretty impressive.

    2. Re:No such thing by jbolden · · Score: 1

      Great leaders can be replaced by other great leaders:

      Watson after Hollerith (IBM)
      Robespierre after Marat (French Revolution)

    3. Re:No such thing by Maximum+Prophet · · Score: 1

      There are other people with RDFs. My late grandmother had an RDF such that anything she ignored, went away. She had trouble with the IRS and ignored it and it just went *poof*. Unfortunately she got Alzheimers and ignored herself into non-reality.

      I've known several people who lived in their own reality. The problem is that someone like that wouldn't want Steve's job. People who live in their own universe usually have no need to change where they are, because everything is already ok.

      (There was one lady I knew who would regularly leave her purse in her unlocked car. If you or I had done that, it would have been stolen, but in her reality, it wouldn't be stolen, so it wasn't. She lived in a nice place. We'd like to live there too, but it wasn't our reality)

      --
      All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
    4. Re:No such thing by Anonymous Coward · · Score: 0

      ...and that "leader" is Jonathan Ives, the person who has really been designing products for Steve (and Apple) for the past few years.

      He's been an RDF apprentice for quite some time now and his skill could someday surpass that of his master.

  28. Missing Option by rlp · · Score: 2, Funny

    Cloning

    (Maybe that's what Obama meant when he said he was going to create "millions of Jobs")

    --
    [Insert pithy quote here]
    1. Re:Missing Option by Soko · · Score: 2, Funny

      Sorry, Jobs himself killed all the Apple clones...

      --
      "Depression is merely anger without enthusiasm." - Anonymous
  29. Oh nos!!! by irn_bru · · Score: 1

    He's not gone and died again has he?

  30. Pixar to the rescue by goombah99 · · Score: 5, Funny

    Why do you think Jobs bought Pixar? to make cartoons? No they are working to cross the uncanny divide where live action animated figures are indistinguishable from humans. They will just have an all digital Jobs up there in a few years presenting the products and you will never know.

    Indeed maybe they already have. Jobs maybe is not ill but actually just an early version like Tom Hanks in Polar express.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:Pixar to the rescue by tsa · · Score: 1
      --

      -- Cheers!

    2. Re:Pixar to the rescue by ErkDemon · · Score: 1
      I know! Maybe they could replace him with a more traditional animated character.

      Maybe a paperclip...

  31. Steve isn't magical, or even that good by realmolo · · Score: 1

    The one true advantage he has, is that he doesn't seem concerned about pleasing people. That goes a LONG way.

    He needs to be replaced by someone that isn't concerned with their own press, and with what the shareholders think, and what the tech industry in general thinks. They need someone that is their own person, and not simply a mouthpiece for the shareholders and other upper-level managers.

    I think a lot of companies suffer from insidious "group-think", and Apple has avoided that, probably because of Jobs. I get the impression that he is not above calling someone stupid, and stomping on other managers/employees that don't contribute anything except ideas on how best to preserve the status quo. The irony is, Apple's *customers* are very much into the "group think" thing. But at least they are "group-thinking differently".

    1. Re:Steve isn't magical, or even that good by sandbenders · · Score: 1

      I figure all of Apple's customers thought differently once. That was when they decided not to go with Windows. Then they stopped.

      As a software designer, I think Jobs and Co. are the tech equivalent of a movie director, author or musician who insists on their work being created without outside editing. 90% of them are crap, but there are shining examples of artistic visions being fully realized and truly great works resulting.

      I think the unique thing about Jobs is not his "I'm right and everyone else is wrong" attitude, it's the fact that he IS right. Not that Macs are perfect, but that they are a fully realized vision that successfully meets the needs of a specific segment of the population.

      If only there were Jobs-like companies to fill all the other niches...

      --
      Eagles may fly, but weasels don't get sucked into jet engines.
  32. Superficial Branding by Anonymous Coward · · Score: 0

    Apple, the Paris HIlton of the Tech companies. When the value of the company depends on the salesman rather than the product.

  33. Is he dead? AGAIN?! by Arancaytar · · Score: 1

    That would be... how many times has he died this week in the news?

    1. Re:Is he dead? AGAIN?! by troll8901 · · Score: 1

      Should he be buried in the common crypt or Goodsoup Family Crypt?

      Common crypt (for low class citizens) - he comes back and heads the company once more. Endless loop.

      Goodsoup Family Crypt (very high class) - he moves on and does other stuff.

    2. Re:Is he dead? AGAIN?! by Arancaytar · · Score: 1

      Endless loop.

      That's where the Apple headquarters are...

  34. Yeah, And? by girlintraining · · Score: 0

    Nobody wants to talk about just how stupid it is to make a company with a net capitalization somewhere above $160 billion dollars based entirely on one persona. Microsoft might have had Bill Gates at the helm, but nobody ever said Bill Gates is Microsoft. Microsoft was Windows, not Bill Gates. But what's Apple? Apple is ________. Apple might have a great marketing group, but Apple as a brand identity doesn't actually mean anything. It's smoke and mirrors. You the Pepsi logo and you think "Soda". You see the Microsoft logo and think "Windows". You see CNN, T-mobile, Coca-cola, Ford, and you can put something on the other side of that equals sign.

    But not for Apple. Apple means __________. And when Jobs is out of the picture, it's going to be very obvious to the rest of the world that Apple doesn't have a core identity. It's just a big tech investment firm run on image and glitz. And it's ruin will be textbook material for business majors for decades to come, for both how unique its promotional campaign was, but also how flawed it was as a long-term strategy.

    --
    #fuckbeta #iamslashdot #dicemustdie
    1. Re:Yeah, And? by Anonymous Coward · · Score: 0

      Right. This sounds just like the Apple death warning which were written every few months through the 90s.

    2. Re:Yeah, And? by SpinyNorman · · Score: 2, Insightful

      I totally disagree.

      The problem isn't that Apple has no corporate identity, but almost the opposite. They have a very strong identity, and it's intimately tied to Jobs, not just in terms of his brilliant marketing and product launches but more importantly in terms of the (high design, cutting edge, minimalist) more-than-skin-deep design aesthetic he imposes on everything that Apple does.

      The trouble is that while a generic bunch of (post-Jobs) suits may be able to run certain types of companies successfully (generally the type that Warren Buffet invests in - stable markets where all you need to do is execute competently), they're very unlikely going to be able to continue that design aesthetic - they don't teach design/style in bean-counting school, nor for that matter can it really be taught. Jobs not only has style, and the asshole micromanaging, yet inspirational, personality to enforce it ubiquitously at every level of the products Apple designs, but also a style that has widespread appeal.

      When Jobs eventually leaves Apple, the company will almost certainly flounder the way it did under (ex. Pepsi CEO) Sculley. IBM did much better when it brought in a high powered generic suit (ex. Nabisco biscuit boy Louis Gerstner), because IBM didn't need a high priest of style as well as a manager. Apple best bet (but still no sure thing) post-Jobs will be to lure away someone who is already running a high tech company where style is a/the key element - you either have it or you don't and there's no chance of a generic suit learning to fulfill that roll.

    3. Re:Yeah, And? by girlintraining · · Score: 1

      I think you completely missed my point. Without Jobs, there is no Apple. If Apple wants to survive, it needs to move away from cult of personality and provide a brand identity that is NOT tied to any one person. A mascot, or some other abstract, which can be manipulated by the company. Like Mickey Mouse and Disney (though I want that mouse dead so bad for the copyright crap Disney pulled)

      --
      #fuckbeta #iamslashdot #dicemustdie
    4. Re:Yeah, And? by Anonymous Coward · · Score: 0

      Apple means innovation. Microsoft, Pepsi, Ford, CNN, don't innovate, they just make their respective products.

      Its like when I saw George Lucas talking about animating Jar Jar (no comments), and he said, "You will have to make this cheaper. We have this movie, and 2 more, and then everyone else will be using this technique in movies. You have to think about a new way to make movies."

      Lucas has revolutionized the movie industry just as Jobs has revolutionized the computer/entertainment industry. Personally, I was looking forward towards their more mediacentric products. Tablet/touch screen interfaces, etc. But I simply don't think that Apple will be Apple w/o Jobs, just like when he was not there before.

    5. Re:Yeah, And? by rolfwind · · Score: 2, Insightful

      But not for Apple. Apple means __________.

      Here, I believe you are wrong. Apple means easy to use electronics people want.

      That's a powerful image. When I go to Walmart, I see an entire row of 25+ mp3 players. The only ones people are eyeing are the iPods. The closest, a Zune, I have never seen in the wild. It's also extensible: they just moved into phones 1.5 years ago. With iTunes they'll become the defacto music, movie/video, and, if they play their cards right, book store in the future. That is pretty good too. They're becoming a real media hub.

      Right now, they can say to themselves: "What devices supplied by their current industry is deficient, ugly, and/or hard to use, which we, can make easy?" I have one: e-ink based book readers. I'm sure there are many others, but they want the profitable opportunities - thus the small line of computers unlike what confusing line of products in the 90s. Plus new devices not out yet but made possible soon through emerging technology.

      The downside, which you touched upon, is that they can't rest on their laurels. That they need to churn out new things. BUT, stagnation like that isn't good for Apple anyway. The artistic types always want to tackle something new, not just rehash the same old thing.

      But they do have an imag which means something. The fact that it's not something as definite as you say is a double-edged sword. Look at Polaroid? They, too, meant instant photos once. It only hindered them in a market that they should be more dominant in (as they couldn't let go of the exact method of "instant", being addicted to the old revenue stream). Microsoft may mean "Windows" but what happens why Adobe and Intuit start compiling against Wine 1.xx?

    6. Re:Yeah, And? by Anonymous Coward · · Score: 0

      Apple means ... "think different"? That was their silly motto for a long time, right?

      In fact... just checked wikipedia and got this jewel:
      http://en.wikipedia.org/wiki/File:LeopardTextEdit.png

      That goes very well with Jobs personality. That also explains why Apple doesn't want to become the "mainstream" option. That's why Apple's objective is not to "challenge" Microsoft. Becoming a new Microsoft will mean losing their core identity... that of a company focused on "the crazy ones, the rebels, the troublemakers".

    7. Re:Yeah, And? by Maximum+Prophet · · Score: 1

      Nobody wants to talk about just how stupid it is to make a company with a net capitalization somewhere above $160 billion dollars based entirely on one persona.

      Ok, the next time I have a chance to invest in a company that's going to go from a garage to $160 billion, I'm going to say, "No Thank You", because the personality in charge is too strong.

      --
      All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
  35. I'd like to Apply for CEO of Apple by scorp1us · · Score: 4, Interesting

    Here are my qualifications:

    • 15 years in the software industry
    • I have no problem saying 'no'
    • I believe that removing stuff can add value
    • I do not try to include all features possible
    • I only include features to make a useful device
    • I will not accept "it can't be done"
    • I will create technologies needed to achieve my concept
    • I will look to see what other companies aren't doing, and do it
    --
    Slashdot's rate-of-post filter: Preventing you from posting too many great ideas at once.
    1. Re:I'd like to Apply for CEO of Apple by MyLongNickName · · Score: 2, Funny

      And you post your resume on Slashdot. Disqualified.

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    2. Re:I'd like to Apply for CEO of Apple by Anonymous Coward · · Score: 0

      Dear Mr. Scorp1us,

      My name is Janine Deer-Kid, head of HR at Apple, Inc.
      We are quite intrigued by your resume and would like to send you an offer:
      The yearly salary for the position you're applying for is $1 per annum, with an added 30% in health care and pension plan.
      Working hours are 7am to 1am, 365 days per year.
      You will, from time to time, be expected to do a bit of work off-hours such as presentations hosted by third parties, and you will be subject to constant public scrutiny.

      This means that you might not always get to spend Christmas with your family, but here at Apple, Inc. we are all a big happy family.

      If you find this offer agreeable, please give me a call at 1-800-MYAPPLE.

      Thank you, and have a nice day!

    3. Re:I'd like to Apply for CEO of Apple by tehcyder · · Score: 2, Funny

      Here are my qualifications:
      15 years in the software industry

      So you're, what, 28 years old?

      --
      To have a right to do a thing is not at all the same as to be right in doing it
  36. or..... WOZNIAK by Anonymous Coward · · Score: 0

    maybe somebody that actually knows about computers could take over the company. i hear they used to have a guy that knows a Lot about computers but all he does is hand out doughnuts at the apple store and play polo in silicon valley.

    maybe then some of their stuff would work with everyone else's... you know, "a free exchange of information, the way it always should be". woz.org

    i mean, it is amazing overkill to have ridley scott do you tv commercial... but you can only coast for so long before people figure out that you do counterproductive things like take one pin off a mouseport so you can make everyone buy stuff from your store.

    maybe when the effeminate guy that says LSD is the most important thing he ever did in his life finally dies, then the artsy people will listen to their computer friends about computers.

  37. When the company is the guy... by ehud42 · · Score: 1

    Sounds like a lesson in business I (and others I know) learned the hard way. When the company is the guy, then when the guy goes, so does the company.

    For anyone out there contemplating taking over a small business run by one or two people, think carefully. Most of their customers are probably loyal to the people - not the company or name. Once the existing ownwers leave so will the good-will / business / "loyal" customers and you'll be stuck with the warranty claims, unsatisfied customers and a deeper hole then if you had started out cold.

    Once Steve leaves, Apple _WILL_ take a hit. They are large enough that it probably won't be fatal, but it will be a hit none the less. Compare Apple to IBM, GM, Walmart, pick any bank - I cannot name any of their CEO's and probably few others can as well. Those companies are riding on their name and products - not their CEO's fame.

    --
    I'm in my right mind and I have the answer to everything!
    1. Re:When the company is the guy... by Maximum+Prophet · · Score: 1

      Walmart. When Sam Walton died, Walmart did take a big hit in quality, but profits continued to rise.

      --
      All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
    2. Re:When the company is the guy... by ehud42 · · Score: 1

      When Sam Walton died, Walmart did take a big hit in quality, but profits continued to rise.

      Which is kind of my point - By the time Sam died, Walmart was big enough to not suffer a drop in customers - people went to Walmart, not Sam Walton's store.

      Apple is big enough to not suffer too much when Steve moves on, but I think the point of the article is musing over how many people by stuff Steve Jobs talks about, vs stuff made by Apple. If there are enough people who buy Steve's stuff regardless of the name on the box, then Apple may have an interesting transition when he moves on.

      --
      I'm in my right mind and I have the answer to everything!
  38. Good gawd by Anonymous Coward · · Score: 0

    How can apple survive without jobs there. What will the fanbois do when it comes time to watch the 'keynote speeches'. I imagine suicide rates will probably double maybe even triple now.

  39. I think you have it backwards by Shivetya · · Score: 2, Insightful

    Jobs is capitalism to a T. He is exploiting a market by any means acceptable and doing a damn good job at it. If anything Apple will fail when the person running the show starts to actually be concerned with what the public wants instead of telling the public what he wants.

    Apple is marketed very well and a big part of marketing is convincing people they must have it even if it isn't what they want or need.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  40. A better question. by neo · · Score: 1

    People shouldn't be asking if someone can replace Steve Jobs. That's a no-brainer and the answer is no.

    The real question is who will Steve Jobs let follow him.

    Jobs has a real ego that drives the company from his central gravitational field. It revolves around him like planets around a sun. But he wont let someone with that kind of magnetism follow in his wake.

    If they hire from within you'll get someone who was drawn to Jobs and who could follow his vision and guidance (not a good leader).

    If they hire from outside it will be someone Jobs hand picks and that person will be set up for failure.

  41. Barack Obama by bjornte · · Score: 1
    Barack Obama is the only man I can think of that would fill Steve Jobs' shoes.

    Even more exiting would be the vice versa.

  42. If this is Apple, it is not boring, it is holow. by Anonymous Coward · · Score: 0

    That Keynote was really empty of any meaning.

    And I actually had money (cash) put aside to buy something new "Apple". Really, who needs iLife or iWork? This kind of software does not matter to me, not to most on my friends (geeks mostly). And it does not matter because there are so many alternatives - to name a few - MS Office, Lotus Symphony, Open Office; some are even free.

    Yes it is true I shoot a lot of photos, but, frankly, nobody serious about photos will use iPhoto ever, and you know, there is Picasa, why having two application that are like twins? Almost all the time I use the Nikon CaptureNX (if I switch to something it may be Aperture, but not really).

    The 17" Macbook Pro? Who really needs and can use this? 17" laptop is ridiculous. Yes, I know a number of people that at some point bought a 17" portable (architects, civil engineers and such), yes they need the resolution and the power under the hood, but it is not feasible to wear protective gear on the building site and work on that. So their laptops ended hooked to the desk at some office.

    Personally - I would have very much liked a lighter 13" with more energy conservation, removable battery (to be able to carry a second charged one as spare). All to fit nicely in a small vertical bag, with some converters (serial mostly). I would have liked to see an upgraded Mini, even if it had to be the size of the Cube. Small, highly integrated, noiseless and portable "desktop". The only thing it lacked - video card, so they could have just put the nvidia mobile chip in the Mini and voila. It's a no brainier. I use a pumped up Mini (4G ram, 7200 RPM disk) now.

    The songs, well this may have been something useful. But with so much work, and TV who buys music anymore and has time to listen to it? But iPhone, really I have never used more appalling music player with embedded telephone. After a year of using it I will be going to Nokia. The iPhone lacks basic functionality my Alcatel had 9 years ago.

    They could have at least shown Snow Leopard, I know - no new features, but they must have shown it.

    Apple were a good hardware company, and I wold like them continue as such. Now all think about is new ways to take you money with giving little to noting relevant back.

  43. Scully will save the day! by NitroWolf · · Score: 1

    I mean, he ruined Apple once before, why not let him do it again?

    A liar, a cheat, a complete idiot. He had it all! He's just what Apple needs in this day and age and will fit right in with the Enron, Auto makers and Banking executives!

  44. Fingered? by Anonymous Coward · · Score: 0

    "...observers finger Tom Cook, ..."

    Funny how that phrase is only appropriate when used with a male.

  45. Time flows at a different speed for you? by Shag · · Score: 1

    concerns about his health following his appearance at the World Wide Developers Conference two weeks ago

    One of us is traveling near the speed of light, but I can't remember which one... for me (and everyone else traveling at the same relativistic velocity as me) WWDC was in June, not "two weeks ago."

    --
    Village idiot in some extremely smart villages.
  46. Jobs doesn't matter to the iPod business by Animats · · Score: 2, Insightful

    The Apple fanboys think Jobs is important for his design influence. But Apple's design work is actually outsourced. (Early on, Apple used frogdesign; they've since used others.)

    What really turned around Apple were two deals. One was the deal with Microsoft that kept Office on the Mac, and the other was the deal with the recording industry that put music on the iPod.

    Apple needs a dealmaker from the content industry. Probably a film executive; recording industry people are too dumb. (Really.) Successful film producers are good at getting multiple parties who don't like each other all pulling in the same direction.

    1. Re:Jobs doesn't matter to the iPod business by falconwolf · · Score: 1

      What really turned around Apple were two deals. One was the deal with Microsoft that kept Office on the Mac

      The problem with this conclusion is that Microsoft was writing software for the Mac since the beginning. MS Office was even available on the Mac before a version came out for Windows. Yet it back then that Apple was going downhill.

      Falcon

  47. Apple IS capitalism by Anonymous Coward · · Score: 0

    It is just most of the self-styled socialists think all that consumerist consumpution is beneath everyone else but themselves and the crap that they like to buy.

    Like that NO LOGO Naomi Klien likes to dress up in real expensive nice clothes with tons of logos.

    Evil consumption is always someone else's problem but my consumption is elightened.

         

  48. Scheduling and Sales. by geekmux · · Score: 1

    ... this was the first one of these that really lacked something new and fresh.

    As stated elsewhere, it's supposedly because Apple is tired of being a slave to the MacWorld schedule whereby (1) they have to have all the new, cool stuff ready by January that (2) hurts their Christmas sales because lots of people wait until MacWorld to see what's new before buying.

    Ah, I'm no Marketing genius, but one thing I'd like to point out.

    It's called MacWorld, not PCWorld or January-a-thon. If you don't want Christmas sales to suffer and you have hardware to not only show off but to ship/sell, move the damn date.

    Cripes, it's as bad as DEFCON being held in fuck-me-its-hot August, where the traditional attire is all black. Some schedules make NO sense to me, especially when we have this newfangled tool called a calendar/schedule that can change.

    And "because we've always done it this way" is a traditionalist nonsense excuse, and not a good one.

    1. Re:Scheduling and Sales. by Mascot · · Score: 4, Funny

      Cripes, it's as bad as DEFCON being held in fuck-me-its-hot August, where the traditional attire is all black.

      Indeed. DEFCON is well known for having attendees that love the outdoors and are unable to operate AC units.

    2. Re:Scheduling and Sales. by pauljlucas · · Score: 1

      ... move the damn date.

      Apple doesn't run MacWorld. They have no control over the date. As to whether Apple has asked MacWorld to move the date, I have no idea.

      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
    3. Re:Scheduling and Sales. by stewbacca · · Score: 1

      Ah, I'm no Marketing genius, but one thing I'd like to point out.

      It's called MacWorld, not PCWorld or January-a-thon. If you don't want Christmas sales to suffer and you have hardware to not only show off but to ship/sell, move the damn date.

      Uh, yeah, except that Apple doesn't actually run MacWorld--Mac Publishing does, which has no affiliation with Apple Inc.

    4. Re:Scheduling and Sales. by falconwolf · · Score: 1

      It's called MacWorld, not PCWorld or January-a-thon. If you don't want Christmas sales to suffer and you have hardware to not only show off but to ship/sell, move the damn date.

      Apple doesn't control MacWorld, IDG does.

      Falcon

  49. Apple was already post-Jobs in 1985-1986 by Orion+Blastar · · Score: 1

    I think when Steve Jobs was fired when the original Macintosh was unprofitable. He started up Next and then Pixar. But one man after another tried to replace Jobs and failed, and Apple bled a lot of money as a result.

    Then it was the second coming of Steve Jobs and he fixed everything at Apple, brought them the iMac, iPod, iPhone, iTunes, and some joked about an iGod or iTree or iToliet or iTV. :)

    But if people study how Steve Jobs manages the company, they can replace him by doing what Steve Jobs will do.

    Microsoft soon will have to be Post-Gates as well.

    --
    Remember, Slashdot does not have a -1 disagree moderation, and no, troll, flamebait, and overrated are not substitutes.
  50. Creating Fans By Attrition by DynaSoar · · Score: 5, Interesting

    The admirers of Apple's cult of personality forget how it was created: Jobs drove away those who didn't fit his whims. He had the first Mac designed around his choices for the Apple II that Woz over ruled. The very act of creating it was purposely divisive, with a skull and crossbones flag flying over the Mac building, and non-Mac people barred from entry except by invitation. Rather than complimentary lines, the Mac was intended to supplant the very successful and projected to be long-lived Apple II (16 bit version in production, 32 bit processor, machine and OS in design phase). After Woz got fed up and left*, Jobs shut down the Apple II line. At every step people who'd been loyal employees, customers, third party manufacturers or fans fell away -- literally by the millions. More than once, to a lesser but significant extent, severe and abrupt changes to the Mac line instigated repeat performances of the II exodus. "Love it or leave it" seemed to be the corporate motto.

    Jobs' cantankerous ways with the remaining employees, manufacturers and fans drove away so many, including major players and stock holders, that he was taken out of the spotlight and replaced by John Scully. It took a decade for him to grow up enough to be given back the reins.

    Those remaining fans view Jobs as charismatic. Ex-fans remember him as anti-charismatic, and view him that way still if they even bother to think about him at all.

    I've recounted these and similar details before, and gotten modded down as flamebait and troll. I expect the same to happen now, despite the fact that while it may be in somewhat negative phrasing, it's accurate and verifiable in media archives and others' writings. In the spirit of full disclosure, I was an Apple II fan in the extreme, was senior/technical editor of an Apple II fan-zine (The Road Apple; the first computer media source published simultaneously in the US and USSR), and said much these same things back then. But I'm not the only one who said them. I'm just one of the very few who still bothers to recount the history that most have ceased to care about.

    * Woz left Apple primarily due to a re-examination of his life following a private plane accident. However, his displeasure at the direction of things was no secret, nor was Jobs' efforts to marginalize him. Between those, had he not had the accident, he'd almost certainly have left anyway.

    --
    "I may be synthetic, but I'm not stupid." -- Bishop 341-B
    1. Re:Creating Fans By Attrition by jjohnson · · Score: 2, Insightful

      I don't disagree with anything you say, but I think you're missing the point. Today's admirers of the cult of personality have also matured, and have recognized that having a bastard in charge is usually the only way out of the swamp of corporate mediocrity. Farhad Manjoo's recent article in Slate about Macworld hits it: The problem with Jobs's departure will be that Apple will become another HP or Dell, selling it's particular thing that's not really distinguishable from anything else.

      Apple fanbois these days aren't the "Apple will change the world" fanbois of yesterday. They're yuppies with cash who appreciate a name brand worth displaying prominently, and they're worried about it losing its social cachet.

      --
      Anyone who loves or hates any language, platform, or manufacturer, doesn't know what they're talking about.
    2. Re:Creating Fans By Attrition by SpinyNorman · · Score: 1

      Jobs' cantankerous ways with the remaining employees, manufacturers and fans drove away so many, including major players and stock holders, that he was taken out of the spotlight and replaced by John Scully. It took a decade for him to grow up enough to be given back the reins.

      Or maybe it had something to do with the fact that Apple floundered under Scully while Jobs created two brand new successful companies (NeXT and Pixar) while he was away. I don't think it was a matter of Apple's board waiting for Jobs to grow up, but rather of them realizing that Apple was failing, and Jobs was still successful, and do the math.

    3. Re:Creating Fans By Attrition by Jecel+Assumpcao+Jr · · Score: 4, Informative

      I think you got some details slightly wrong. If by Apple II decisions where Jobs lost to Woz you mean the expansion slots, then though Jobs was a vocal proponent of not having them on the Mac this feature was a fundamental aspect of Jef Raskin's proposal from the very beginning.

      Woz was part of the Mac project when he had his accident, but it was indeed the treatment of the Apple II group that was one of his main reasons for leaving. He did come back a few years later and worked on the 16 bit IIgs. I am not aware of any serious plans for a 32 bit Apple II but would love to hear more about it.

    4. Re:Creating Fans By Attrition by Achromatic1978 · · Score: 1

      Jobs created two brand new successful companies (NeXT and Pixar) while he was away.

      People like Ed Catmull, and oh, George Lucas, might take issue with the claim that Jobs created Pixar, given that Pixar was a spin off of Lucasfilm's CG division.

    5. Re:Creating Fans By Attrition by mattytee · · Score: 2

      I've recounted these and similar details before, and gotten modded down as flamebait and troll.

      Well, maybe a reason for that, hmm? Like wrong information and "facts?"

      He had the first Mac designed around his choices for the Apple II that Woz over ruled.

      False. The Mac was already a project before Jobs knew anything about it. The only major disagreement between Jobs and Woz (who actually collaborated in early Mac development -- at Jobs' request) was the lack of slots.

      the Mac was intended to supplant the very successful and projected to be long-lived Apple II

      Well, duh. The whole thrust of Apple at that time was to leapfrog the IBM PC. The GUI was obviously the way to go at the time, and most Apple engineers were working on it, even the Apple II guys (][GS was the fruit of that). Did you not expect them to release something new and different after 7 years? (][ 1977, Mac 1984)

      Jobs shut down the Apple II line

      Bzzt, wrong. Jobs left in 1986. Some form of Apple II was in production until 1993.

      It's obvious you're bitter, I'm just not clear how pushing misinformation to the kids helps. I can't believe this comes up "interesting." They don't teach them anything these days.

  51. Re:If this is Apple, it is not boring, it is holow by plasmacutter · · Score: 1

    17" laptop is ridiculous in your opinion.

    There are power users, AV-philes, and others who want portability without sacrificing resolution or fidelity.

    I'm glad they still offered anti-glare on their new 17" line, but I pushed forward with the previous revision anyway because the benchmarks showed very little appreciable power difference for better support and a greater number of connection points : )

    --
    VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
  52. Steve's clone is almost old enough to take over... by Dark+Fire · · Score: 1

    Steve Job's clone is almost old enough to take over. Steve has been spending time with his clone for the past year to prepare for the transition. Apple decided almost a decade ago that they couldn't survive without Steve and worked with a biotech firm to have him cloned. It should make the 2010 keynote a historic event. Don't miss it!

  53. Steve Jobs should be followed by multiple people. by guidryp · · Score: 4, Insightful

    Agreed. RDF exaggerated.

    Jobs is remarkable in that he Part product visionary, part perfectionist taskmaster, part marketing guru, and part charismatic showman.

    But more is made of his lesser role as showman than is warranted. I seriously doubt anything more than 10% of Apple product owners have ever even watched a Keynote. Steve Jobs charisma is nice for the free press it gets them but little else. If they keep building good products and doing half decent marketing there will be no problem. I don't watch the keynotes, but read about them. I was disappointed because there was no Mac Mini, not because Jobs wasn't there.

    But in my opinion the greater loss might be in the loss of Steve Jobs the product visionary with the right measure of taskmaster.

    I don't think these roles can be filled at a post Jobs Apple by one person. The probably need at CTO visionary/taskmaster + CEO-Showman. The should be figuring Steves roles in the company and how they can interact if those roles are split among different people. At some point the should staff all the roles and let Jobs supervise them, but let them run with it, but only if he feels that he is planning to leave sooner rather than later.

  54. NO CLONE! by john.picard · · Score: 2, Interesting

    It will be impossible to duplicate Steve Jobs. Therefore, I think the top people at Apple need to spend some serious time figuring out who will replace Jobs when he eventually leaves and how that person can continue pushing Apple forward in his own way. In other words, he won't mimic Jobs because that would result in a poor imitation. He won't simply use marketing buzz at an attempt to produce the same feeling towards Apple, because it will, again, feel like a poor imitation. He'll have to gain the "feel" for what Apple has done right in the past and what to keep doing right in the future. I've heard that everything in the end must be cleared by Jobs, including the radius of the corners on the edges of the screens. Whoever replaces him will have to have the same sort of incredible drive to produce absolutely the best product, meaning not taking "it can't be done" as an answer, pushing the people to perform beyond what they themselves imagine they can, sensing what kind of products that nobody ever thought they'd need will, once seen, become a must-have, and having the understanding of psychology that it takes to make those products work the way they should. See, that's the crazy thing about Macs, iPhones, and iPods. When you pick one up, you immediately figure out how to use it and it all just seems to flow in a way that makes sense. They also look amazing. Place an Apple product next to any competitor's product and it's a difference of 100 years. It's something you'd see in Star Trek versus something you'd find in Office Depot. There is this whole feel that someone will have to have, but it must be done in such a way that it is not an imitation of Jobs, that it does bring in the talent, thoughts, creativity, and style of the new person, but in a way that does not turn Apple, the shining star that it is now, back into what it was in the 90's when the company almost disappeared from the Earth. Yes, with the momentum they have now, they can just glide ahead with a CEO who doesn't have "it", whatever "it" is, but if that happens, it will eventually be like Microsoft with Vista. Eventually that momentum will run out, they'll run out of airspeed and altitude, and it will be the Apple of the 90's, before Jobs' return. That would be sad because say what you will about fanboys, Apple has done and is doing some really amazing thing. They've turned computer and OS design into an art form.

    1. Re:NO CLONE! by ErkDemon · · Score: 1
      There's plenty of great product designers out there who can make products look cool - but they don't tend to work in the computer industry, because frankly, if you're a creative product designer, why the hell would you want to work with those people? ;)

      What Apple did right was recognising that if you want something to look cool, as if it's come out of a scifi movie, it's actually damned easy ... because everything in those movies has been designed by a product designer who's alive and working right now. Hollywood hires them. Other people are allowed to hire them too.

      What Apple did right was to recognise that they could buy in creative design work for their casing designs, and get better results than by using their own in-house people. The usual problem with doing that is that it's expensive, and your own in-house design guys then get alienated and leave (or at least the good ones do), and you find yourself with nobody in-house to do the everyday "boring" design work, so you end up dependent on expensive external talent for everything.

      In Apple's case, because they only have a very limited number of products at any one time, and they all tend to be high-profile and high-markup, this isn't such a problem.

      Having said that, you then also need someone with a good eye to reject those "wacky" designs that an outside designer might suggest but which simply aren't a good idea. I thought that those early coloured iBook G3 designs which looked like a cross between a lady's handbag and a set prop from a Disney mermaid cartoon looked bloody awful. Those most definitely didn't look like something from Star Trek!

  55. Re:Steve Jobs should be followed by multiple peopl by RiotingPacifist · · Score: 1

    Steve Jobs charisma is nice for the free press it gets them but little else.

    While i want to agree as i don't care much for him or his products, you have to remember the shares went vertical when he "died".

    --
    IranAir Flight 655 never forget!
  56. The future is not 'boring' by nurb432 · · Score: 1

    It's bleak.

    Like him or loathe him, his personality is a major driving force and without it, they will lose their way and be easy picking for the giants out there.

    --
    ---- Booth was a patriot ----
  57. Re:If this is Apple, it is not boring, it is holow by sdsucks · · Score: 1

    There are many reasons to want a 17" laptop, just as there are many reasons to want a ultra portable 9" laptop. Personally I own both and use them for very different things.

    "but it is not feasible to wear protective gear on the building site and work on that" .. WTF?

    Have you ever even been on a construction site? The standard protective gear for one of the occupations you mention is going to be a hardhat and steel toe / shanked boots. How do either of those make it hard to use a 17" laptop, and what specifically is harder to use about a 17" laptop than a 13"? Idiot.

  58. Apple need better hardware choice by Joe+The+Dragon · · Score: 1

    Apple need better hardware choice they are missing.

    * lower cost laptop with a 15" screen others have them for $500 - $700 less with some of them have better video cards.

    Apple should have a $1500 15" laptop with fire wire and a video card with 128 or more of it's own ram with a higher end card and cpu in the $2000 system.

    * 17" at about $2200 - $2500 and / or even less but with less cpu and video power for uses who need a big screen but not a lot of power.

    * a laptop with high end video $2000 9600m 256m, $2500 for 9600m 356 and $2700 for only a 9600M other have 9700 / 9800 and quadro cards some even sli at those prices.

    * 13" laptop with good cpu and video card with it's own ram for uses who want power but not a big screen.

    A real desktop tower at $800 - $1200 base with a video card with it's OWN RAM, DESKTOP CPU AND RAM WITH not the slower and higher cost laptop stuff a 3.5 HD. The mini is over 2 years old and the last update was just a small cpu bump.

    Maybe you can still have a $500 - $600 mini with a desktop at the higher end or just a desktop at $600 and up.

    A high end gameing system with SLI / cross fire.

    Keep the mac pro but make it dual cpu only and have a 1 cpu desktop as well.

  59. Too much information by sharkey · · Score: 1

    ... observers finger Tim Cook ... and Scott Forstall ...

    Get a room...

    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  60. Elegy clippped from oftwominds by Budenny · · Score: 1

    Elegy on the Death of Steve Jobs*

    Farewell Steve Jobs the charismatic preacher
    Whose first vocation was perhaps Guyana
    That sunlit clearing where the waiting crowd
    Wept as they drank and died, and he died later.
    But Woz and Sculley, illness, resurrection
    The cheering lost familial annual crowds
    Saved him from all that. Now he has died
    The Cupertino crowds that lined the streets
    Through which his train with black clad mourners flowed
    Could half not know they had been acolytes.
    They strewed the road before him with their flowers
    Something of loveliness had left their lives
    They'd not so much believed as felt a pull
    Where buying was belonging, using meant
    A spiritual rapture and a state of grace
    Inclined without necessity. There, freedom
    Seemed to be perfected in his will.
    But turn turn away now, turn you now and climb.
    Off board the pastel roaring bird your ashes
    Drift as a grey cloud into the waves
    They cannot hear your funeral elegies
    That blend of Zen, Far Eastern and New Age
    That spiritual pride is all forgotten now
    And whether it was cult, religion, commerce
    Will not long trouble now the primeval ooze
    Or settling dust of what was once a man.

    *No, he is not dead. It's a poem.

    published a while back on http://www.oftwominds.com/

  61. Re:Steve Jobs should be followed by multiple peopl by guidryp · · Score: 1

    Note I said the Charisma aspect was overplayed. He would still be a big loss, because they would be losing the Product Visionary, Taskmaster, Marketer, CEO and Charismatic showman in one fell swoop if he died.

    Which is why he should probably give up some of these roles and stick only to his favorites.

  62. Really? by frank_adrian314159 · · Score: 1

    But Tuesday's keynote illustrated how difficult it will be for any of those guys to replace Jobs.

    Actually, what Tuesday's keynote showed was how difficult it is to have a keynote with no major new products to announce. Apple has not brought out anything really interesting since the iPhone (and some would say since the iPod). The Air was a flop, the iTouch a simple upgrade to the iPod/downgrade to the iPhone. They need to get their R&D guys moving. Maybe Steve can come down and hit them with a stick (it's a Zen thing to do) to enlighten them.

    --
    That is all.
  63. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  64. Mac Wheel by slapout · · Score: 1, Funny

    I'm just glad that Steve Job's introduced the Mac Wheel before he left.

    --
    Coder's Stone: The programming language quick ref for iPad
  65. tagged "notdeadyet" by Anonymous Coward · · Score: 0

    ...or at least I would tag it as such were I not confronted with a subscription / page purchasing (?) page when I clicked the arrow to add a tag...

  66. What about Jon Ives, at least as keynoter? by wirelessbuzzers · · Score: 1

    Seems like Jonathan Ives would be a pretty good fit for the keynotes at least. He's got a decently strong reality distortion field, if not as strong as Jobs'. I don't know if they'd want him as CEO or if they'd rather keep him as head of design, though.

    --
    I hereby place the above post in the public domain.
    1. Re:What about Jon Ives, at least as keynoter? by Swampash · · Score: 1

      Sweet zombie Jesus, have you ever heard Ives speak? He seems almost painfully shy.

    2. Re:What about Jon Ives, at least as keynoter? by wirelessbuzzers · · Score: 1

      Yes, actually. Live, once, plus once in that commercial. Seemed convincing enough. Plus he has a nice accent.

      --
      I hereby place the above post in the public domain.
  67. The man has taste, style and a fierce need to... by QuatermassX · · Score: 1
    ... actually USE the products Apple make. He's the ultimate consumer who serves as the customer stand-in with the company and the things it produces. I love that Jobs is the customer advocate within the Apple.

    I very much admire the uncompromising standards and (occasionally maddening) personal taste he applies to whatever Apple releases.

    I love the way he reduces complex technologies down to something actually useful in my everyday life. I get the sense that they start with some pretty basic product development principles and then boil the technical gobbledygook down to - is this useful (to Steve)? Eight times out of ten I find it enables me to do something wonderful in a forthright, intuitive way.

  68. Bitter HD-DVD Losers! by Anonymous Coward · · Score: 0

    Awww, how cute!

    The bitter HD-DVD losers are still crying over their dead format!

    Love it!

  69. Visionary leaders by adsl · · Score: 1

    Jobs is a one of a kind visionary corporate leader, who sees the big picture and can define a course for Apple to remain innovative and profitable. Remember that the iPod was a loss maker when first introduced! Now that's the good news for Apple. The bad news is that such leaders seldom leave any room for a second visionary leader in the wings. This type of leader demands creative freedom, to run with their ideas, without being second guessed all the time by someone with perhaps a divergent view of the future. Both may be valid visions, but two separate approaches can seldom coexist in corporate life, especially when producing cutting edge electronics. Ergo the possibility of replacing Jobs with a new innovative leader from within the existing Apple structure isn't good. The next level is probably filled with more corporate talents, to round off Job's weaknesses, rather than visionary leaders "in waiting". When Apple gets serious, about the eventual successor to Jobs, look for moves to buy smaller innovative companies with CEOs who want a bigger opportunity within a few years. Just my 2 Cents.

  70. Apple doesn't need a leader by xRelisH · · Score: 1

    The keynote on Tuesday showed an alternative that might work better than the "Fearless Leader" approach.

    What we've been seeing more often recently are VP's and engineers themselves on the stage. Apple isn't just a company with one fearless leader and an army of minions. The public will get to see that there are innovators throughout the entire company. Just like seeing Randy Ubilios, I'm looking forward to hearing more from the other minds behind some of the developments at Apple.

  71. Jony Ive by itomato · · Score: 1

    The way Steve has typically fawned over 'Jony' and his creations makes me think that he and his accent will head Apple further down "Elegant Beauty" lane.

    However - with the recent shift toward the iPhone and MobileMe, etc., there will probably be other players sharing the stage.

    We all know Jonathan Ive, and we know "Fill Shiller" almost equally well.

    Phil "The Shill" Schiller doesn't have the image that Jony has, nor the stage presence. He's good for a supporting role, as several other Apple people will probably appear at various times to represent their areas.

    Steve's "Steveness" will hopefully splinter and take root in these individuals to some degree.

    I am confident that he identified a protege somewhere between the introduction of the iPod and the death of OS9. That person is likely to make an appearance at the next Apple Special Event (Snow Leopard launch, perhaps?)

  72. Why Talk About This So Soon? by WebmasterNeal · · Score: 1

    Jobs isn't really that old, couldn't he potentially work at the company another 20 years? It's almost like articles like this are put in place to try to convince him to leave the company.

    --
    "During My Service In The United States Congress, I Took The Initiative In Creating The Internet." -Al Gore
  73. IDG sets the date by WiiVault · · Score: 1

    The problem is IDG runs the show, not Apple.

  74. You missed the point. by WiiVault · · Score: 1

    I think you missed the whole point of the post. He said that after Steve Apple will join the herd of fellow tech companies who are less interested in radical change in more in incremental improvements. When this happens they will in a similar ballfield as MS and will quite likely good after them in some of their non-consumer spaces as well. This is just a prediction of course, but I think it has a decent likelihood.

  75. Re:Really? Right by BoRegardless · · Score: 1

    MacWorld demos are not what most buyers of Mac products see. Hence, I don't think Steve Jobs will even mildly affect Apple when he retires, shall we say.

    Schiller was right that the Apple stores' traffic is monstrously higher than MacWorld, and that visible symbol of Apple & it products is where most new buyers look for products (& certainly the online Apple store).

    WWDC is probably the geek show where the 3rd party people will get the motivation and confidence to move on with products that support Apple.

    But what about new hardware announcements? Given that Apple will likely announce a half dozen hardware item models/upgrades each year at a minimum, it is easy to see why a once-a-year show doesn't cut it now that Apple is growing, as they may soon have a dozen models a year to announce. They will likely have a "Mini-Mac Show" at Cupertino every month or two, where the press will show for a low cost product intro.

    As the Chinese have noted, Change = Opportunity.

    Using the iPhone to control your MacBook Keynote presentation is a harbinger of things I could see coming the day the iPhone launched. I immediately thought that the iPhone will spell THE END OF TV REMOTES.

    I still think there is a reason for MacWorld, however. Apple could have a perfunctory booth if it wanted, but MacWorld always has been for me a place to see unexpected hardware and applications which I would not otherwise run into, and to be able to get specific information from vendors in a few cases.

    The world moves on, no harm no foul!

  76. I don't think Steve's exit will be a big deal by sircastor · · Score: 1

    I really don't think Steve leaving Apple will be that big of a deal. Yes, it will cause the stock to drop significantly. Yes, it will leave a spot open for someone to take over the keynote speech, but I don't think these are company-killing problems. Jobs does his announcements the way he does because it's something that he's really good at. He knows how to tell a story, lead an audience, and deliver the right pieces at the right time. I think the key will be (when it's needed) to not try to replace Jobs. You can't. The person might have the same job, but he/she doesn't have to do it the same way. People keep on predicting the loss of Steve means the death of Apple. Steve has done a lot for Apple, but my prediction is that Apple will only fall apart if they try to replicate what they have with Jobs.

  77. God this is so overblown by Junior+J.+Junior+III · · Score: 1

    Jobs is undoubtedly a huge part of Apple's success. Apple would not be where it is today if not for Steve Jobs vision and leadership. He is a god among CEOs and computer geeks.

    Apple is a good company and should be able to find their way after Jobs leaves, if they've done what they need to do. If they haven't, then Jobs himself has failed to do what he needs to do to ensure the health of his company.

    If the Macworld keynote 09 was lackluster, it could just be because they don't have anything huge that they've been working on. Apple doesn't have to revolutionize the entire world every single year in order to stay in business or to grow. They have a great foundation, and a very mature, established product in OS X. Their iTunes Music Store is doing well. iPhone has been very successful, despite the problems and criticism.

    Some keynotes, they've done little more than announce incremental hardware revisions for their products. This could just be one of those times.

    Apple does have holes in their product line that they could fill if they wanted -- a Macbook tablet, a modular, expandable Mac midtower that isn't as expensive as a Pro, but more powerful than iMac. A fuller product line for the Enterprise.

    They haven't needed to fill those holes thus far to remain profitable, and some have argued that by not filling those holes, it's enabled them to remain profitable. They've picked their battles and done very well within the niches they seek to own.

    Just because they don't generate iPhone-level buzz every single year doesn't mean that Apple's suddenly in crisis, has lost its way, or is entering a "post-Jobs era" of mediocrity.

    --
    You see? You see? Your stupid minds! Stupid! Stupid!
  78. Two words (with an alternate) by Anonymous Coward · · Score: 0

    Kevin Rose

    (or the mac guy from the mac and pc commercials)

    Either will suffice

  79. This isn't rocket science. by sootman · · Score: 1

    STEVE HAS SHOWN US THE WAY.

    First of all, no company will last forever. But for quite a while, Apple will be fine, even if Steve Jobs were to disappear tomorrow. EVERY SINGLE EMPLOYEE at Apple has seen what Jobs has done in the last ten years. Apple's success DOES NOT come from chasing the largest market. No more nine-million Performa models being sold at Sears. No more clones. No more trying to dominate the market, Windows-style.** Apple's amazing success in the last decade* has come from making products that start by being pretty easy to use and doing a few things well, then adding features that people actually want down the road. Are they all things for all people? NO. But they're DAMN GOOD for a WHOLE LOT of the market.

    And they're not even doing that much innovation (relatively speaking) right now. What are their recent successes? Laptops. A music player. A cell phone. But what they do, and do well, is DESIGN THESE THINGS WELL. Laptops that are thin and smooth without latches to break. A portable music player that's ACTUALLY EASY TO USE. A quasi-smartphone that humans can use. Does a BlackBerry have more features? Maybe. Can the average person on the street use one without a good amount of training? NO. Compared to the iPhone, does the BlackBerry web browser suck out loud? YES. Which would you rather have: a phone with 100 features, all of which require digging through menus and clicking tiny buttons, or a phone with 50 features, but 50 features that are all designed well and you can use every one of them? You can learn 90% of what you need to know about the iPhone just by watching a 5-minute video. THAT'S what Apple does. That's what they've been doing well for the last 10 years. Jony Ive knows it. Phil Schiller knows it. Either one of them could keep Apple afloat simply by following the course that Steve Jobs has charted, for several years at least.

    * note: they're not perfect. Look at the G4 Cube, or the puck mouse. But they hit a LOT more than they miss.

    ** and even the markets that they dominate, they STILL do it well. I went shopping with a friend for a cell phone and I couldn't BELIEVE the bewildering array of crappy phones, each one just slightly different from the next. It reminded me of Dell's and HP's laptop lines. A million different models, each one with pluses and minuses but no real compelling differences. Apple sold over ten million phones in a year and a half and it's basically just ONE MODEL! There was the first gen: 4 GB or 8 GB, done. All were silver. That's it. Then they quit making the 4GB model! Then they dropped that version and introduced a new one, now with GPS, faster networking, and a slightly different body shape. Otherwise identical. ONE model, again available in two sizes. Oh yeah, and it now comes in black or white. THAT'S IT. The iPod line is pretty diverse but once you get past the colors and capacities it really comes down to just a few models: tiny with no screen, small with a screen, medium with a screen and high capacity; and widescreen/touch model, medium capacity. So that's still really just 4 models.

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  80. Boom! by Anonymous Coward · · Score: 0

    Quite frankly none of it excited me this round.

    I can't believe that the removal from DRM from the iTunes music store isn't bigger news. I think it's huge news. This is the single biggest remaining reason why people are nervous about moving to downloaded music, and it's gone. I'm delighted.

    That's because Schiller didn't say "boom!" after you put up the "DRM-free" slide.

    Everyone knows you have to say "boom!".

  81. They should pick someone from Pixar by baxissimo · · Score: 1

    They should promote someone else from Pixar to follow Steve. Someone with personality. Like John Lasseter. Yeh John Lasseter should take over for Steve. That wouldn't be boring.

  82. Re:If this is Apple, it is not boring, it is holow by petermgreen · · Score: 1

    While a 17 inch laptop is not something you want to cart arround with you all the time or use in a cramped coach class airplane seat that doesn't make it useless.

    I don't think you would have any trouble using it in a site office on a large construction site or in first class on one of britans intercity train services (I dunno enough about planes or american trains to comment on whether you could use it in first class there). Then when you move to the next site you can transport it far more easilly than a desktop.

    Also even if it does spend most of it's time on one desk it's still a big space saver. Desktop flat panels with a high pixel density just don't seem to be availible (my check of two major UK vendors and one major US vendor for 1920x1200 monitors found loads of 24 inch, ONE 22 inch and nothing smaller than that).

    And it's not as though people like architects and structural engineers on a constuction site wear much protective gear. Generally just a hardhat, steel toe cap boots and in some cases a hi-vis vest and/or body harness but nothing that would get in the way of computer usage.

    --
    note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
  83. Steve Jobs drops keynote due to hormone imbalance by David+Gerard · · Score: 1

    Apple chief executive Steve Jobs, 53, announced Monday he was being treated for a "hormone imbalance" but would remain head of the company.

    "I find myself unable to give the Macworld keynote tomorrow," said Jobs, "but my truly spectacular rack will be well worth the hormonal rages. It's like six months of PMS, though my engineers will tell you there's hardly a difference."

    The keynote, to be presented by Pamela Anderson and Jenna Jameson, is rumored to introduce the new iKini and iFront lingerie range, in signature translucent white, with eight gigabytes of music storage and 3G phone connectivity. "Left one for signal strength, right one for network."

    Jobs noted that his decision not to give the Macworld keynote had set off a "flurry of rumors about my health, with some even publishing stories of me on my deathbed." To restore investor confidence, he has been fitted with a full set of cybernetic implants providing full live data on his bodily functions, broadcast in sideband data on the Disney Channel and downloadable daily on iTunes.

    Bill Gates pooh-poohed the iFront range, offering his new Zunewear "Carrot" Macho Dude-Pants, which would make you look better "every day of the year" (except December 31st) and "show off your Ballmers like never before. DEVELOPERS! DEVELOPERS! DEVELOPERS! DEVELOPERS! Iâ(TM)M A PEE-CEEEE!"

    --
    http://rocknerd.co.uk
  84. For many people, it's not going to matter. by Shag · · Score: 1

    If you have a laptop with a removable battery (which I do), you have the option of spending up to $100 on a second battery, which you then either rotate in and out now and then, or just keep laying around for a rainy day.

    Many people won't make that particular choice. And if your removable battery shorts out and you don't have a spare, guess what - you're still running to your nearest store or service center, if you want to have things back in service pronto.

    --
    Village idiot in some extremely smart villages.
  85. At least ten more years. by GrahamCox · · Score: 1

    Steve Jobs is only 53. If we take his statement about his health at face value then we 'll see ten more years from him at least. Probably longer, I don't see him as the retiring type. That's plenty of time to groom a successor. Stop worrying!

  86. Jobs keynote technique by ErkDemon · · Score: 3, Funny
    (darkened room, dimly-lit stage)

    "... so at Apple, we thought, what's the next step? Where does data storage go from here? And our engineers told us: Atoms! We're going to build the data directly into the molecular structure!"

    "And here's what they gave us."

    (Holds up object. Crowd ooohs, awestruck.)

    (A spotlight high behind Jobs shines on Job's upraised right hand, gleaming off the surface of what appears to be a shiny black disclike object, hypnotising the crowd.)

    "As you can see, the new product has no straight lines, and no corners. And for data registration purposes, it has (Jobs suddenly tilts the object, back, allowing the spotlight to pick out a gleaming white spot at the disk's centre) ... a Hole!"

    (crowd gasps)

    "Notice how the Hole is at the EXACT centre of the disc. Not on the left. Not on the right. Our engineers told us that this placement was a critical feature for the playback process. So that's where we put it. Right in the middle."

    (crowd cheers, until Jobs put up a hand signifying that he wants them to stop)

    (hushed tones) "This is not just a nice looking object. This is a truly BEAUTIFUL object. You could hang this on your wall. Notice how the surface gleams. We could have made this out of cheap plastic ... but no. We decided to manufacture this out of the finest carbon-blacked Vinyl."

    (crowd whoops)

    "Now, wait until you see this brand-new user interface. We place the "disc" onto the "turntable", and the disc rotates AUTOMATICALLY. We place the arm anywhere on the disc. Anywhere at all!"
    (music plays)
    (Jobs lists the arm and puts it down somewhere else.)
    (music plays)
    (Jobs repeats, looking up at the audience and grinning each time)

    "Now, isn't that just the Coolest thing you ever saw?"

    (Audience applauds wildly)

    "Now, how'll we be selling these. Well, we'll be packaging them in a special two-layer format that we call a "sleeve" ..."

  87. I have to know by Anonymous Coward · · Score: 0

    "Codswallop"

    You can be honest here... every time you use a word like that, girls tend to get *even further* away, right?

    No seriously, if you used that word in public, random strangers would just punch you in the face for being such a douche bag.

    1. Re:I have to know by El+Yanqui · · Score: 1

      "Codswallop" You can be honest here... every time you use a word like that, girls tend to get *even further* away, right? No seriously, if you used that word in public, random strangers would just punch you in the face for being such a douche bag.

      As an American living in London I have an affinity for antiquated and bizarre English phrases. Besides 'codswallop' is a hell of a lot more fun to say than bullshit. Try it.

      --
      Well, thanks to the Internet, I'm now bored with sex.
  88. Finder... by weston · · Score: 1

    /. crowd has yet to find a file manager they actually like.

    True!

    Until then I would say the Finder is the head of pack

    Uh, you lost me there.

    I'm a big OS X fan, I've used Apple products for 20 years. And I'd still rather be using Windows Explorer than the OS X Finder more than half the time.

    The Finder hasn't been competitive in this respect since the age of OS 9.

  89. No, Apple == iPod by Canberra+Bob · · Score: 1

    If using a tech savvy group as your sample, who know Apple's history then yes Apple == Steve Jobs. However if you talk to the average Joe on the street, Apple == iPod as much as Microsoft == Windows. I hold the opinion that the iPod is to Apple what Win 95 was to MS - it has given them a particular product that everyone knows and can recognize. Notice how Apple is not pushing the Apple brand so much as the iPod brand. People don't buy an iPod because it is made by Apple, if anything (non technical people we are talking about here) they buy an Apple computer because it is made by the same people who make the iPod.

  90. price of Macs by falconwolf · · Score: 1

    When the Mac zealots I mentioned above don't have a Jobs, who is one of their central foci in Appledom, the cool factor is going to diminish to some extent, and some of them might start choosing a PC and more money for rent over a new Mac.

    Before I got my laptop I compared prices of a few laptops. For similar specs the MacBook Pros were generally in line with Windows laptops. An HP with similar specs was about $100 less whereas the Dell was $200 more. Out of curiosity I compared prices for workstation and the Dell was more than $500 more than the Mac Pro. That suggests to me that if a person got the Mac they'd have more money for rent.

    Falcon

  91. reliability and stability by falconwolf · · Score: 1

    I found Macs less stable than PCs, especially with regard to external drives. I switched back to XP for the stability.

    My experience has been the opposite. The first computer I bought was a Mac SE30 in 1992 and it was at least 2 years old. My first (one of two I got at the same tyme really) new computer was a Gateway running Win95 in 1997. The only problem I had with the SE30 was when it would not bootup in 2000. The Gateway's hdd had to be replaced about 6 months after I got it then 2 weeks shy of 1 year the mobo failed. In 2000 I bought another used Mac, a Quadra 7200/200. It lasted until January 2006 when it too refused to bootup. A few months after I got the Quadra I also bought a new HP PC. It's hdd and mobo had to be replaced within a year, as did the Linux PC I bought in 2007. Three new PCs had to have their hdds and mobos replaced within a year but 2 used Macs lasted years with no problems until they died.

    Falcon

  92. Finder/Explorer by falconwolf · · Score: 1

    But I disagree that Finder is better. Having used both, the Finder clearly sucks more.

    I prefer Windows Explorer over Mac's Finder myself. Other than that I prefer Macs.

    Falcon

  93. I'm Glad this P.O.S. is in Slate by Swift2001 · · Score: 1

    Because it confirms my opinion: Slate is the modern headquarters of bad faith and false consciousness. And Farhad Manjoo fits right in. These people can't think, they just play with symbolic paper dolls in their heads.

    By the way, the latest iWork rocks, so does iLife, it seems, the 17" MacBook Pro is a killer, and oh, by the way, iTunes no longer has DRM. Bored? Not me.

  94. Apple in the enterprise by falconwolf · · Score: 1

    in order for Apple to really make a big splash in the enterprise, they'd have to provide a wider variety of configurations (including things like blade servers, for example)

    There's the XServe. With it you get Mac OS X Server v10.5 Leopard Unlimited-Client Edition.

    They need to get Snow Leopard out there

    Snow Leopard is due this summer. I'm typing this on a MacBook Pro running Tiger, 10.4. I've had Leopard for more than a year but it wasn't until today I tried to install it. Tried but stopped it because I thought it hung up. Then after I made an appointment at a genius bar for tomorrow I came across an Apple trouble shooter that said the install routine may take a few minutes to scan the hdd, I had only given it a couple of minutes.

    Oh I see you mention XServer later.

    As for myself, while I love my MacBook Pro, I think for a server I'll setup a Linux PC. Then again I already have a Linux PC.

    Falcon

    1. Re:Apple in the enterprise by nine-times · · Score: 1

      Yes, I'm aware of the Xserv, but that's all they really have on the server end. I was saying it would help them to have a greater variety of configurations. Apple has pretty good market segmentation in the client end, but only offering the Xserv is like if they only offered the iMac. Nothing wrong with the iMac, but it's good to have a few different models for people for whom the iMac doesn't meet their needs.

      As far as Linux on the server, yes, that's what I use now for many purposes. However, OSX offers a lot of the same benefits, but with a nice GUI for people who need that sort of thing. Additionally, if Apple creates an effective Exchange competitor (which seems to be their aim with Snow Leopard)... well, as much as I hate catchy little phrases like this, I think it might be a "game changer".

    2. Re:Apple in the enterprise by falconwolf · · Score: 1

      Yes, I'm aware of the Xserv, but that's all they really have on the server end. I was saying it would help them to have a greater variety of configurations.

      Well, XServes are configurable, you can get one from one 2.8GHz Quad-Core Intel Xeon (quad-core) to two 3.0GHz Quad-Core Intel Xeon (8-core) processors. Ram can be 2GB (2x1GB) to 32GB (8 x 4GB). RAID can be added, and hard disks can be 1 80GB Serial ATA ADM @ 7200-rpm to 3 300GB SAS ADM @ 15,000-rpm. Now there's only two graphics options, one has no graphics and the other has an ATI Radeon X1300 64MB SDRAM with VGA Adapter. I'd like to see more options, a second graphics card even. I'd like to see more expansion options too, they only have two slots with SCSI, Ethernet, and Finer channel being the only options there.

      XServes have some options, but like you say not as many.

      As far as Linux on the server, yes, that's what I use now for many purposes.

      Well as I said earlier a big reason I'd setup a Linux server instead of getting a Mac for one is because I have a Linux PC. Although relatively old, more than 2 years old, it would cost a lot less to upgrade it than to buy a new computer server, OSX or Windows. I'll probably have to upgrade it anyway, the distro installed is Linspire but I'd like to install Ubuntu and it doesn't have Firewire or a higher capacity DVD.

      if Apple creates an effective Exchange competitor

      It may be just a rumor but I've read Snow Leopard will have out-of-the-box support for Microsoft Exchange Server. Not knowing about an Apple competitor to Exchange I did a quick Google and found this, "Apple's Mobile Me Takes On Exchange, Mobile Mesh".

      Falcon

    3. Re:Apple in the enterprise by nine-times · · Score: 1

      It may be just a rumor but I've read Snow Leopard will have out-of-the-box support for Microsoft Exchange Server.

      Not just a rumor, that's what I was referring to. Apple already has mail, calendaring, and directory services built into Leopard server, but supposedly they're going to be upgraded to be more competitive with Exchange in Snow Leopard. Also, Snow Leopard on the desktop will support those services as well as Exchange.

      Well as I said earlier a big reason I'd setup a Linux server instead of getting a Mac for one is because I have a Linux PC.

      Well I'm not talking about my personal use or anything-- I'm talking about businesses who have a budget to buy new servers. If you don't have an Exchange server and don't have a budget to buy an Exchange server, then you're simply in a different market.

    4. Re:Apple in the enterprise by falconwolf · · Score: 1

      Well I'm not talking about my personal use or anything-- I'm talking about businesses who have a budget to buy new servers. If you don't have an Exchange server and don't have a budget to buy an Exchange server, then you're simply in a different market.

      Even if I had the money and needed to setup a server I still would not get an Exchange server unless I absolutely had to, I don't want to get locked into one vender and become a hostage to them, whether Apple or Microsoft. Mind you I didn't read this but a quick Google returned this as the second result: "Drop-In Replacement For Exchange Now Open Source".

      Falcon

    5. Re:Apple in the enterprise by nine-times · · Score: 1

      Even if I had the money and needed to setup a server I still would not get an Exchange server unless I absolutely had to

      Yeah, I feel the same way, and it's really easy to say that. Unfortunately, when you have a job, and your company needs to get something done, avoiding vendor lock-in is only one consideration. Another is features. If only one piece of software has a certain set of feature set, and you need that feature set, you might just need to man up and use it.

      Imagine you get called into your bosses office, and he says, "Why can't we do [whatever]? I know you can do it, because the last company I worked for could do it."

      Are you seriously going to say, "Well, there's a software package that almost everyone uses, and it does that perfectly with very little trouble, but I won't use it because I'm afraid of vendor lock-in."

      Good luck keeping that job.

      Or even if you are the boss, there's some point at which you need to be practical. If using proprietary software saves you enough money, and you need to choose between doing that and closing your doors, you might just have to use proprietary software.

      Now you may have found some little article that suggests that there's a perfectly good open source alternative to Exchange, and that's fine-- until you actually try them, and they don't work very well. And besides, the open source version is always missing a bunch of features, and you have to buy the proprietary version to get those features. Now you find yourself locked into an "open source" vendor, and while you know Microsoft is going to be around for the next couple years, you can't say the same about Zarafa.

      Apple, on the other hand, is another company that you can be sure will exist for a few years more, but unlike Microsoft they tend to use open standards, which means the whole thing should be pretty interoperable. On top of that, a lot of Apple's software is open source software-- including the calendaring server, is what we're talking about here. There isn't a lot of lock-in to speak of

      So I guess what I'm saying is, the sentiment of only wanting to use open source is all well and good, but whether it's practical depends on your situation. There's a lot of room for complexity, so you might not want to get too judgmental unless you know a lot about it.

  95. Blu-ray by falconwolf · · Score: 1

    Sorry you can't author bluray, those five people with bluray players must be really bummed.

    According to "PC World" in September Blu-ray's market share was 8% while "traditional" DVDs had the other 92%.

    Falcon

  96. Pixar by falconwolf · · Score: 1

    I think when Steve Jobs was fired when the original Macintosh was unprofitable. He started up Next and then Pixar.

    I too thought Steve Jobs started Pixar but he didn't. Pixar was started in 1979 as part of the Computer Division of Lucasfilm.

    Falcon

    1. Re:Pixar by Orion+Blastar · · Score: 1

      Good to know, I did not know that. I guess I gave Steve Jobs too much credit. But he did run Pixar really well, and honed his management skills at Pixar and Next enough to be able to make Apple profitable again when they hired him back on.

      --
      Remember, Slashdot does not have a -1 disagree moderation, and no, troll, flamebait, and overrated are not substitutes.
  97. Oh, pardon me.... by david+in+brasil · · Score: 1

    I switched back. No, I RAN back to Windows. I took the plunge several years ago with the purchase of a Macbook Walstreet (OS 8.6) and all new Office software, a new printer, etc. It took only six months of constant crashes, freezes, reboots, and crypto-warnings ("you have experienced an error -3") to decide that the Mac wasn't any more stable than my Gateway with Windows 98, and at least I knew how to fix Windows when it crashed. My experience leads me to advise people not to use to Apple products. And I haven't bought once since. My MP3 player? A Chinese gizmo that cost me $40. I don't need itunes, and I can sync it with a toaster if I wanted to. I don't need to jailbreak my phone; I can run anyone's apps on it and they run just fine, thank you. But, no, I can't blow on it and make fog appear inside the screen... now there's a killer app.

  98. Too much Jobs? by argent · · Score: 1

    Apple today emphasizes style at the expense of basic functionality (like their passive-aggressive relationship with multiple buttons on pointing devices) and making devices so small they compromise cooling (apparently the reason the G4 Mac mini's USB power is throttled to the point it can't even charge an iPod Shuffle). They have huge holes in their product line that simply put people off (they haven't had a professional desktop since the Beige G3). Jobs is a mixed package... like everyone, he has blind spots, and his tight control means those become Apple's blind spots. I really think Apple would make better products with a little less Jobs in the mix.

  99. Apple doesn't have to replace Jobs by murdockme · · Score: 1

    People are missing they point. You're not replacing Steve. Nobody can. What you're doing is putting in someone who can run and lead Apple. The person Steve Jobs is, is unique. The next person coming in when that time comes will not have shoes or sneakers to fill. They'll be tasked with keeping a company on track and keeping the employees, the clients and the investors happy. If they happen to have a spark of creativity in them that's a good thing. If they happen to be able to inspire people to a greater extension of their inner greateness..that's a good thing. But to actually try and replace Steve...they broke that mold at 1 fitting and he's pretty freaking unique. Michael

  100. We need to live our lives. by Neanderthal+Ninny · · Score: 1

    Steve Jobs is a human being and like all human being, we all goods and faults.
    Hormonal imbalance and other issues are part of being a human being so we all like to take a break sometime.
    Steve Jobs is smart in grooming new leadership now and someday retiring happily rather having Apple suffer due to lack of good leadership. Hey, even Steve Jobs needs to take a vacation and have a life.
    Again, no one lives forever and no person is bulletproof so it is important for any good company to groom new leaders so the there is good continuity of the company's operation.

  101. Steve Jobs and Pixar by falconwolf · · Score: 1

    Good to know, I did not know that.

    I didn't know either until I read an article in a magazine some weeks ago.

    Falcon

  102. employers providing Macs by falconwolf · · Score: 1

    Guess they don't want to keep said jobs very long!

    I don't recall which one it was in but I recently read an article in a business magazine that said college students were demanding Macs from prospective employers and employers were providing them.

    Falcon

  103. MS Exchange by falconwolf · · Score: 1

    Even if I had the money and needed to setup a server I still would not get an Exchange server unless I absolutely had to

    Yeah, I feel the same way, and it's really easy to say that. Unfortunately, when you have a job, and your company needs to get something done, avoiding vendor lock-in is only one consideration.

    Well if you're working for someone else and they say you have then you have to or you can be fired. Actually installing and using it though may mean you're security your future employment. However how many who do so and maintain it would do so if it was their own business?

    Imagine you get called into your bosses office, and he says, "Why can't we do [whatever]? I know you can do it, because the last company I worked for could do it."

    Are you seriously going to say, "Well, there's a software package that almost everyone uses, and it does that perfectly with very little trouble, but I won't use it because I'm afraid of vendor lock-in."

    If it was me and I was asked about doing so I'd do some research then get back to my boss with all the pros and cons of using Exchange versus using other software. Then if the boss still wanted it and I needed the job I'd do it. But at the same tyme if I could I'd also setup an alternative system. That is if I didn't do that before seeing my boss a second tyme. I admit I don't like MS but if Exchange, or any other MS product, was the best for the task that needed to be done then I would.

    Luckily I'm not in that position, actually I'm in a worse position. I'm on disability now but I'm hoping to start my own business.

    the sentiment of only wanting to use open source is all well and good, but whether it's practical depends on your situation.

    While I'm pro open source, where a proprietary software package will do what I need but FOOS won't or where it will do it cheaper then I'll use proprietary software. Above I said I want to start my own business. I want to go into photography and web development, designing websites for other photographers and though I want to use CinePaint to edit photos I haven't been able to get it to run on my Mac, so when I can I'll probably get Photoshop. It's either that or setup my Mac as a dual boot and install Linux, in Linux I can get CinePaint to work.

    Falcon

  104. from chinese opinion by Anonymous Coward · · Score: 0

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