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Pepsi To Release New Breakfast Mountain Dew
skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."
awesome...
'nuf said!
I will be trying this. I want one with coconut! Mt dew and coconut juice is orgasmic. Also...first!
Well?
Who cares?
Ignore all the ignorant trolls complaining about this one.
- Frank Davidson
EVP, PepsiCo Marketing.
I wonder if the trademark has expired on Kick (soft drink). If not, Pepsi might get a legal kick in pants over this new "Kick Start".
We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...
finally, an article worthy of /.
Are they going to try to sell this as "a part of a balanced diet" too?
Or will it be children hang-gliding to the school bus whilst being chased by explosions?
This is an old idea and it failed miserably before: http://money.ca.msn.com/savings-debt/gallery/gallery.aspx?cp-documentid=23512850&page=3
There is a very accurate stereotype of *gamer* nerds surrounded by pyramids of empty mt dew cans.
"It will come in two flavors, Citrus and Fruit Punch."
Good grief, this is news?
Nobody who drinks mountain dew is awake in the morning.
When I saw this headline coming up in my feed, I thought it was from The Onion. THEN I saw the familiar /. logo...
"Trust me - I know what I'm doing."
- Sledge Hammer
Judging from the music used in their commercials, it'll make you feel like a saint too
Mountain Dew already has orange juice concentrate in it. If someone wants juice with a kick, drop an open 5 Hour Energy into your glass of juice.
What their consumers really want is for Mountain Dew Throwback to replace regular Mountain Dew.
I had one this morning, it says "diet mtn dew" on the can.
Seriously though, it already tastes citrusy. Close enough for me.
they are looking for an alternative to traditional morning beverages and newer, hip way of developing diabetes.
When I was a kid I always enjoyed road trips to the US because of the wide variety of junk food available down there, but it's only recently dawned on me just how much junk food you guys actually consume.
On a recent trip into New England I had to go to a supermarket, and it was pretty astounding when I actually stood back and noticed things. The section with 2L bottles of pop was at least twice the size of an equivalent Canadian supermarket, and the section with actual fruit juice was probably only a third of the size of one here, with not nearly as much variety.
I mean, I love pop myself, but just how much of it do you guys drink down there? Is it served with every meal or something?
Does it make you happy you're so strange?
Programmers too. A 36-pack precisely fits in a mini fridge.
It's what plants crave!
..need "another" breakfast Mountain Dew?
Solving Unix problems since 1989...
The technology implications of this...
Our customers are looking for a way to start their day with yellow 5 and caffeine in the morning, and we've realized that giving it the veneer of health by throwing in some juice concentrate does the job well while also ratcheting up the sugar levels.
For the consumer who wants to embrace a sugar-loaded diet and a diabetic lifestyle, Kickstart is exactly what theyre looking for.
"I am curious about the expression, "Part of this complete breakfast." The way it comes up is, my 5-year-old will be watching TV cartoon shows in the morning, and they'll show a commercial for a children's compressed breakfast compound such as "Froot Loops" or "Lucky Charms, " and they always show it sitting on a table next to a some actual food such as eggs, and the announcer always says: "Part of this complete breakfast." Don't they really mean, "Adjacent to this complete breakfast, " or "On the same table as this complete breakfast"? And couldn't they make essentially the same claim if, instead of Froot Loops, they put a can of shaving cream there, or a dead bat?" --Dave Barry
This story seems like an ad more than anything else. Just saying.
Crab Juice (please!)
+ http://www.liveleak.com/view?i=273_1350970132&comments=1
^o^!
Any word on if this stuff contains BVO like regular Mountain Dew? I would hope the answer is "no", but I've been wrong before.
today is spelling optional day.
There is a minifridge standard? Does Microsoft ignore it?
will people realize that a life that requires copious amounts of stimulants to maintain it, isn't really a life worth living.
Don't complain about syntax, grammar, or spelling. There is no.hell like input on android.
Programmers too. A 36-pack precisely fits in a mini fridge.
No coincidence. Real programmers (or at least real old programmers) program in 36 bits.
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
Now I won't have to feel as guilty about drinking Mountain Dew with every meal!
Hey, I know Slashdot is somewhat retro, but this submission really seems like a thing of the past. You know, when we all were still 14 in 1998, when Slashdot was still the most awesome website on the interwebs? In 1998 I could still guzzle down a couple of cans of soda a day without worrying about my weight. But it is not 1998 any more and I am not 14 any more. I bet the average visitor of slashdot is in his thirties by now.
So, who in their right mind is interesting in learning about drinking sugar-water in the morning, even if it is infused by fruit juice? How is it news that some obesity-spreading conglomerate is launching another attack on the nations health?
Come on Slashdot. I have not complained for years, but WTF!
YUMMY!
Real men just put OJ in their morning coffee
Join the Slashcott! Feb 10 thru Feb 17!
I won't be satisfied until SURGE returns. http://fb.com/surgemovement has something like 14k members now, and a billboard outside the Coca-Cola HQ...here's hoping Coke listens and at least does a throwback.
Except Mountain Dew is already a breakfast drink.
I am still waiting for "Hitler did Nothing Wrong" Mountain Dew. (http://readwrite.com/files/files/fields/dub%2520the%2520dew.jpg)
Troll is not a replacement for I disagree.
Your consumers don't drink "traditional morning beverages."
Mt. Dew takes like what I imagine fermented piss would taste like. I've never understood the addiction people have for it. At least crap like cocaine gives you something you can't really get with any other product...
Since sodium benzoate when mixed with citric acid is a known carcinogen - ie it causes cancer.
Since Mt. Dew already includes Orange Juice - it should have been listed in California as a carcinogenic beverage.
Mt. Dew... unleash the Mutant in you!!
Note: Being a heavy Mt. Dew drinker for 40+ years, and having developed cancer 7 years ago - a very unique form of bone marrow cancer.. Who knows, it probably is carcinogenic... (at one point I was drinking close to a 12 pack a day - with a high of 27, 16 oz bottles in a single 24 hour period...)
I'm sure it's going to be something like 200 calories per serving, 2.5 servings per can. What a way to start the day!
It couldn't truly be considered a standard if Microsoft didn't ignore it.
Time is an illusion. Lunchtime doubly so. ~ Douglas Adams
Just drink some tea or something, for God's sake. Or just have a healthier diet overall, and then you won't need a "kick" in the morning. Sometimes I can't fathom the kind of crap people gleefully dump down their gullets.
PepsiCo is not the company I am interested in hearing this from. Please let me know when AB-InBev has a new beverage for breakfast.
Don't fight for your country, if your country does not fight for you.
Insulin shock
Coke will no longer be the breakfast of champions?
myself for years (with and without a little 'extra').....pepsico just finally catching on
mixed-up in store at taco bell for breakfast since at least last spring....
http://consumerist.com/2012/05/29/taco-bell-where-mountain-dew-am-is-a-breakfast-drink/
mention of it (as kickstart) going retail here...
http://www.huffingtonpost.com/2012/08/31/mtn-dew-am-taco-bell-breakfast_n_1847250.html
if these are priced as "energy drinks" (i.e. expensive as hell) and not regular soda pop, I'M NOT BUYING. i miss the orange dew they had awhile back but i won't pay three bucks a can for this.
A classic 36 bit computer:
http://www.columbia.edu/kermit/dec20.html
I don't read your sig. Why are you reading mine?
How about starting the day with a big glass of water? Your body just spent all night repairing/performing maintenance, and it would really appreciate having the water it used (that stuff you peed out first thing after wakingup) replenished. Certainly more so than dehydrating beverages such as coffee and sugary juices.
The Internet King? I wonder if he could provide faster nudity.
Now all we need is for Chef Boyardee to start selling Sketti.
N4st0r, trixx0r h0bb1tz0rz! Th3y st0l3 0ur pr3c10uzz!
I got a Mountain Dew for breakfast this morning, because the coffee just wasn't doing the trick today. Under ingrediants: Carbonated Water, High Fructose Corn Syrup, Orange Juice.
We also already have Throwback, diet versions (doesn't that defeat the purpose of Mountain Dew?), Code Red, Live Wire, and those weird flavors you can only get at Taco Bell. Mountain Dew also has an Engergy Drink line.
A Breakfast Mountain Dew? Last I checked, it already exists. Just call it what it is - a new Mountain Dew flavor.
Ah, those 9-core Ataris! Super Custer's Revenge! Now with more pixels!
That stuff tastes exactly the way off-the-shelf hair coloring smells.
Who cares about this press release. The ads on slashdot should stay in the designated adspace.
Twinstiq, game news
Well, what about a caffeine ban only for children under 18?
Why regulate any food for kids under 18? They have metabolisms that can handle anything you chuck in there.
If you're going to go full nanny, start taking away stuff from people as they get older.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Um, why is this News For Nerds?
8.3 percent alcohol by volume.
Need to get an early start if you expect to stay drunk all day long.
We're well on our way towards "Idiocracy." How long before the water fountains don't dispense water.
Coffee is actually pretty good for you. I doubt this is. It's probably still filled with phosphoric and carbonic acids. The former causes muscle atrophy while the latter causes tooth decay. I'm happy with my stained teeth thank you very much!
Our consumers told us they are looking for an alternative to traditional morning beverages
"You idiots keep on drinking coffee, tea, or water in the morning, which gives us no profit! So yet again we'll try to sell you on soda pop for breakfast...."
What is this? The third or fourth time they've tried this? I'm waiting for the Pepsi as a bed time drink on your night table....
Three Squirrels
but this 'story' still came up. Idle really was the beginning of the end.
You mean, Mt. Dew wasn't ALREADY a breakfast drink???
I've abandoned my search for truth; now I'm just looking for some useful delusions.
Give me Brawndo instead.
All the DFACs in Kuwait/Iraq/Afghanistan have PepsiArabia Pepsi and Mt Dew made with real sugar..I'll take my HFCS over anyday over that crap.
I wouldn't want to dilute the pot of coffee I down before leaving the house.
love is just extroverted narcissism
I remember growing up in the 70's and 80's, it was really common for kids to make regular trips on their bicycles or on foot to the nearest 7-11, grocery store or dime/drug store and buy candy as snacks. Most of it was cheap, and it was just sort of "the thing to do" as a kid to spend a little bit of your allowance money or spare change you found.
I don't think I really fit the profile though, because my mom was a registered nurse and really paranoid about controlling what we ate. Unlike most of my peers, I never had snacks between meals and I practically never wanted to spend any of my money on candy. On the other hand, both of my parents were oddly ok with eating dessert after dinner as a ritual every night, so I got my share of "junk food" that way (as long as I ate my other food first, since that was the rule).
I recall getting soda most times when we went out someplace to eat, but that was the exception to the rule. At home, we had 2% or skim milk for lunch or dinner pretty much every time (and orange juice for breakfast).
These days as an adult? I rarely drink milk because frankly, I'm so sick and tired of having had it with meals every frickin' day of my life growing up.... I do drink a lot of soda, although the rest of my family tries harder than me to avoid it. Sometimes I have some apple or grape or cranberry juice with dinner, or sometimes just a glass of water. But yeah,a glass of soda just as often.
It seems like the younger people, today, are far more interested in the energy drinks and sports drinks than the carbonated sodas .... but I question whether that's really any more healthy? There seem to be an awful lot of side effects showing up from the energy drinks, and some of the sports drinks are filled with chemicals that may or may not really be so good to consume in very large quantities.
Meanwhile, the teenagers and 20-somethings I knew who really drank a LOT of soda? They actually weren't, by and large, among the overweight/obese people I knew. I think the truth is, a lot of people realize such things are a "vice" of theirs, so they compensate by trying to eat or behave more healthy in other respects to offset extra "empty calories" of soda.
What no bacon flavor?
Really? I can't be the only one who uses whatever the hell I want--Coke, Mountain Dew, you name it--as a morning beverage. With caffeine, it even has an effect similar to coffee. Why the hell is something like this needed?
And, in fact, customers have told me they tried it, and while it was OK, they liked other flavors better.
I just want to know how this will taste on coco-puffs.
This rubbish has no technical nor scientific contect. What is doing here?!?!?!?!?!?!
...under their amp energy drink line it was called energy juice see here. I loved the stuff but it didn't sell well enough for them so they axed it. I wish they would just bring energy juice back because it was awesome!
mouth on a regular basis, all I can say is there should be warning labels on all fizzy beverage containers. For some reason there are a lot of stupid people in the world who think that drinking soda all day long is OK, even as they look in a mirror and see their teeth turning black.
One recent patient, a 28 YO female, who will probably be in complete dentures within 5 years, told me she cut back from 3 six packs of the Dew per day to only one because her physician told her it was wrecking her teeth and making her fat. By the time she got to me I had to extract 8 of her remaining teeth and fit her for partial dentures. She reported that her teeth didn't start hurting until just before she came to see me in spite of the fact that 3 of her teeth had no clinical crowns left at all (they were rotted down to the gum line).
The combination of acid and sugar is the worst thing for your teeth, and generally not good for your body either.
Drink water.
Regardless of what this article said about "We are very sensitive to not disrupting how users use.." the sites that they purchased.
Ever heard of Morning Dew? Now we just need one for toilet dew... Chocolate Mountain Dew!
The G
To me, it exists in the class of "utility drinks". That is, drinks you don't consume because you like the taste or are thirsty, but drinks you consume for some specific purpose.
I used to drink two-liter bottles of Mtn Dew at a time. Not because I wanted or cared for the caffeine, but I really did like the taste far more than any other soda.
I don't really drink soda any more but I still have some Mtn Dew from time to time just because I like the flavor.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Add vodka, and we're in business. Breakfast of, uh, champions.
I'm holding out for Breakfast Double Dew.
I've been mixing 50% orange juice and 50% Mtn Dew for decades. It has a kick, but never brush your teeth after drinking it. NASTY!
Fuck that, where the hell is my Crystal Pepsi.
At least in So Cal, they call it Mt. Dew AM, it's a mix of Dew and something like Sunny D and actually pretty good.
http://www.youtube.com/watch?v=gDW_Hj2K0wo
drinking caffeine-free Mountain Dew is like going to a prostitute for a hug
PS
I feel regular Dew is too sweet even compared to other regular sodas and diet Dew doesn't taste as good as other diet sodas. I drink diet cola or take caffeine pills.
I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
How is this supposed to give a "breakfast drink" impression? It's just a shiny metal can like every other energy drinks. If it had been me, I would've sold it in big 2L and 4L jugs like real fruit juice. That would've been a much better way to masquerade it as breakfast-compatible.
Fanta 2.0
Old school!
Is there any company making actual carbonated fruit-juice?
(Ideally carbonated caffeinated fruit juice. But I'm just asking.)
Science is all about firing a drunk pig out of a cannon just to see what happens.
Diet Double Dew! Now with half the calories and caffeine of normal Double Dew!
As advertised by The Dubliners @ http://www.youtube.com/watch?v=-slbQajQMoY ? Sure, lad, tis a grand way to kickstart a day!
America needs better beverages then the crap we put in our body making it only weak!
alabama will be the launch site