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Has Google Peaked?

nile_list writes "Robert X. Cringely's latest column explores just what the heck Google could be doing. 'Google likes to play the Black Box game. What are they DOING in all those buildings with all those PhDs?' He concludes that it's likely Google has peaked as a company: 'What if everyone is mainly wrong? What if search and PageRank and AdSense are Google's corporate apex. Most companies would be content with that, but Google isn't supposed to be like most companies. But what if they are?' His conclusion is that 'Microsoft's clearest threat still comes from Apple, though not the way most people expect.' It's an interesting read."

332 comments

  1. Has Cringely Peaked? by Anonymous Coward · · Score: 5, Funny

    I, Cringe writes "Robert X. Cringely's latest column explores just how inane and idiotic he can be.'I wilke to play the baseless speculation game. What can I THINK some company is doing based on my limited knowledge?' He concludes that it's likely he has peaked as a columnist: 'What if I am am mainly wrong? What if I, Cringely is my writing apex. Most writers would not be content with that, but I'm not like most writers. But so what if I'm not?' His conclusion is that 'My clearest threat still comes from people with brains, though not the way most people expect.' It's a boring read."

    1. Re:Has Cringely Peaked? by outsourced · · Score: 1


      Hmm.... like you never sat around with your friends and do some wild speculations.

      O wait, you're AC. My apologies. It was silly of me to think you have friends :-)

    2. Re:Has Cringely Peaked? by ergo98 · · Score: 2, Insightful

      I wilke to play the baseless speculation game. What can I THINK some company is doing based on my limited knowledge?

      There are countless writers out there whose job is to do exactly that - to speculate and postulate how organizations, the markets, and the world are going to change. Perhaps you're the sort that simply waits for the world to change around you, always on the trailing edge, but a lot of people like to be in a position where they're not just along for the ride.

      What I'd really like to know is why you felt it so important to purportedly read the article, and then to comment on it? If speculation isn't your cup of tea, then move on. Instead I think you're driven by some sort of desperate Google-love, fanatical in your quest to piss on those who dare to question the almighty Google. That particular disease is pretty rampant around these parts.

    3. Re:Has Cringely Peaked? by mezolithico · · Score: 1

      Simple answer tot he question posed in the title: NO.

  2. Blah blah by TupperTrenine · · Score: 5, Insightful

    What if, what if, what if. This article could have been posted when Earth came out, or GMail, or even Desktop Search. There can always be speculation, why now?

    1. Re:Blah blah by justin12345 · · Score: 2, Interesting

      It is odd that there seems to be so much Google=bad going around these days.

      I wonder if someone is coordinating it all. After all, the general sentiment seems to be that Google=good, so all this Google=bad stuff could clearly be someone's doing.

      I wonder who.

      --
      Cool art gallery, if you're into that sort of thing.
    2. Re:Blah blah by memeplex · · Score: 1

      Indeed. I am impressed on almost a weekly basis by new features and services offered by Google. I think we're seeing only the beginning.

    3. Re:Blah blah by igny · · Score: 2, Interesting

      What if, what if, what if. This article could have been posted when Earth came out

      As in "what if the Earth were flat?"

      --
      In theory there is no difference between theory and practice. In practice there is. - Yogi Berra
    4. Re:Blah blah by kevinwal · · Score: 4, Insightful

      There's a lot at stake here for a lot of people; Google has collected a huge pile of investor money, and they should expect to be scrutinized, speculated about and puzzled over endlessly.

      I wonder how much longer they'll be able to get away with their "black box" style of product development before investors get nervous about it and run away? This article is a symptom of that nervousness, and represents a great example of the media doing it's job to raise questions.

    5. Re:Blah blah by DrEldarion · · Score: 1

      This article could have been posted when Earth came out

      "What if this life on Earth is nothing special? What if everyone is mainly wrong? What if trilobites and amoebas are Earth's biological apex. Most planets would be content with that, but Earth isn't supposed to be like most planets. But what if they are?"

    6. Re:Blah blah by uttaddmb · · Score: 1

      No, as in "Saturn? Mars? I have an announcement to make."

    7. Re:Blah blah by WilliamSChips · · Score: 1

      It's quite obvious who's doing it. Just look at who has the most to gain from Google falling.

      Microsoft.

      --
      Please, for the good of Humanity, vote Obama.
    8. Re:Blah blah by GoClick · · Score: 4, Insightful

      You know what, Desktop Search isn't the best desktop search tool, there are ones that are considerably better, heck ones that even work with multiple users. I'd say that Desktop Search is NOT better than the search engine

      Google Earth isn't even THEIR PRODUCT, they bought it, that's not innovation therefor it can't drive their peak higher, that said what the heck is it even good for, I'd file it under GAME.

      Ok so what do we have that's spectacular, made by them, useful and recent, Gmail. But wait! That's not innovation either, heck I've been able to get to my IMAP mail for YEARS and do full text searches on it and even gasp STORE MORE THAN A GIG! Heck it even has a spiffy web interface, but who cares, I just keep a copy of my Thunderbird configuration on my web server and use Thunderbird wherever I go, however I will give FULL POINTS to Gmail because my mail setup is more complex and expensive, ie not free. Also it doesn't have clever targeted ads to remind me that I need to consume something.

      Ok so we've got a search engine that's pretty good, oh but wait, have you checked out another one in the last six months? I imagine you have not. The competition is getting pretty darn good! Worse still the SEO companies are getting pretty good at tricking Google.

      So has Google peaked? We won't know until they go bankrupt, which will eventually happen, or someone will buy them or the Internet will be phased out but corporations don't last forever, whatever the case may be the post mortem will be facinating. Until then, I'm happy to use their search engine every day and play with http://maps.google.ca/

      But do I think their the be all to end all like the rest of the slashdot fanboys, no.

      Do I think I could do better? Oh probably not but I do know some ways that Google could make it's services better.

      Search Engine:
      *Allow me to specify a set of web sites I NEVER want to results for.
      *Allow me to specify that I never want to see another damn .doc or .pdf file again.
      *Allow me to sort my results by AGE, how can you know how old it was, crawl the sites and when it changes the contents of more than x percent of the sentaces longer than x mark it changed.
      *How about a ranking system? Give me the option to mod down a site and once a domain name gets enough people saying it's crap (*cough*about.com*cough*) drop it from the index

      Gmail
      *DON'T HIDE THE GOD DAMN DELETE FEATURE UNDER A MENU! I don't care if you want me to keep my shit around forever I don't want to keep some moronic E-Mail about kittens, but that doesn't mean my friend is spamming me!
      *How about we have the notify app remember my password? That one would be super cause I already have to log onto my system and if little sally doesn't want her brother checking her email she can turn this off, or atleast give me the option to turn it on.

      Talk
      *Make it connect to the MSN server too like GAIM does, Ok so I can use GAIM to connect to Talk but still, I'm not a GAIM fan.

      Earth
      *How about a high speed grayscale only mode and integration with Talk so that I can put a pushpin into my map and send it to my friends?
      *Why does maps.google.ca have roads for places that Earth doesn't?

      Toolbar
      *How about it could come with an integrated tool that stops other toolbars from being installed? That'd be fantastic then I could just put it on my family's computers and not worry about them installing more tool bars, or any software for that matter!
      *Integrate a clock, people like clocks! Oh and make sure it stays up to date :P

      Desktop Search
      *Make it work on more than one user, this shouldn't even be that damn hard what's wrong with you people?

      I've lost my rant will....

      I'm going to go drink Tang now..

    9. Re:Blah blah by Anonymous Coward · · Score: 0
      what if the earth was flat and it fliped like a coin.

      would we notice?

    10. Re:Blah blah by drsquare · · Score: 2, Insightful

      What???? The general sentiment is NOT that Google=good. You've been listening to too much propaganda and paid Slashvertisements. There is a growing feeling that Google is over-hyped and nowhere near as good as they think they are. I know it's nice to think that anyone who doesn't like Google is a Microsoft astroturfer, but... ...it's EXTREMELY ARROGANT to think that no-one in the world could dislike Google. Not everyone has happily accepted the brainwashing.

    11. Re:Blah blah by DAldredge · · Score: 1

      It doesn't help google's image when google bans CNET because CNET published information on google's CEO that CNET found using google.

    12. Re:Blah blah by sheehaje · · Score: 1

      Yeah, but goolge is much easier to type than microsoft.

    13. Re:Blah blah by Bogtha · · Score: 4, Insightful

      It is odd that there seems to be so much Google=bad going around these days.

      It started up when they announced they were going public. Yeah, there were a few anti-Google articles here and there, but I noticed a dramatic increase around that time. Suddenly "don't be evil" stopped being a good principle and started being spun as deception. Articles that would have been written as "Google are unlikely to do this because of their Don't Be Evil rule" are now written as "If Google do this, then so much for Don't Be Evil!". It's a subtle change in language, but a big change in tone.

      Dunno why it is, mistrust of public companies, jealousy, the sudden disappearance of underdog status... it's probably a combination of things. All I know is that once, the fact that Google did good things and not bad things was seen in a positive light, and now that isn't good enough - people want a guarantee that Google will never do anything bad, which is an impossible expectation that nobody could satisfy.

      --
      Bogtha Bogtha Bogtha
    14. Re:Blah blah by tgrimley · · Score: 5, Funny

      Yeah, but goolge is much easier to type than microsoft.

      Apparently not! :)

    15. Re:Blah blah by Bogtha · · Score: 5, Informative

      Allow me to specify a set of web sites I NEVER want to results for.
      Allow me to specify that I never want to see another damn .doc or .pdf file again.

      You could add those to Google yourself with relatively simple Javascript (Greasemonkey, userjs, etc). Just append "-site:example.com -filetype:pdf" to each query.

      DON'T HIDE THE GOD DAMN DELETE FEATURE UNDER A MENU!

      Here's a Greasemonkey script to add a delete button.

      How about it could come with an integrated tool that stops other toolbars from being installed? That'd be fantastic then I could just put it on my family's computers and not worry about them installing more tool bars, or any software for that matter!

      I thought there was an option to disable BHOs in the latest Internet Explorer running on XP? In any case, Internet Explorer 7 will have a "safe mode". I don't think this is Google's problem to solve.

      Integrate a clock, people like clocks!

      Everyone has a clock.

      --
      Bogtha Bogtha Bogtha
    16. Re:Blah blah by Anonymous Coward · · Score: 0

      Agree 99%, but why would I need a clock in a toolbar if I have another in the lower right corner of the screen??? In XP it gets automatically updated. Is there any reasoson the Google version would be better?

    17. Re:Blah blah by Anonymous Coward · · Score: 0

      No one should be impressed by an advertising and data-collection company with a minor sideline in gimmicky Windows-only software.

      Doubleclick + massive PR. Gotta love it.

    18. Re:Blah blah by js3 · · Score: 0

      or rather I think people are looking for the beef. There seems to be a lot of hype around google but not much if you take a closer look at it. This raises all the anti-google articles you're seening now.

      GMail - a spin on your typical webmail but hasn't done anything since
      Googletalk - if microsoft released this app they would have been shredded to pieces
      Google's stock - I'm one of those people who think it is grossly overvalued

      Also consider their recent battles with microsoft over that exec, shunning cnet and their recent adwords cash grab.

      --
      did you forget to take your meds?
    19. Re:Blah blah by _Sprocket_ · · Score: 1
      What???? The general sentiment is NOT that Google=good. You've been listening to too much propaganda and paid Slashvertisements.

      I suppose it's an issue of perception. In my neck of the woods, the general sentiment IS that "Google=good". What background makes your "general sentiment" different than mine might make for an interesting comparison.

      It might also be noted that the parent post was questioning the source of this "growing feeling" you're describing. Is it genuine or planted? Trying to figure that out might have a lot to do with that comparison I mentioned.

      Incidently, I agree that it's unrealistic to think that everyone would like Google. But I find it rather amusing that while criticizing this mistake, you attribute such a belief to arrogance and brainwashing.
    20. Re:Blah blah by Bogtha · · Score: 1

      The thing that impresses people about Google is that they excel at solving peoples problems. It seems quite reasonable to me that people are impressed by excellence. You disagree?

      --
      Bogtha Bogtha Bogtha
    21. Re:Blah blah by _Sprocket_ · · Score: 1
      Googletalk - if microsoft released this app they would have been shredded to pieces

      It's a little early to be likening Google to Doubleclick, isn't it? I agree the potential may be there. And articles that point out the potential for abuse are well deserved. But Google has, up to this point, behaved rather differently than Doubleclick.
    22. Re:Blah blah by XMyth · · Score: 2, Insightful

      it's EXTREMELY STUPID to think that anyone thinks or was trying to imply "no-one in the world could dislike Google".

      I guess we have different understandings of the term "general sentiment".

    23. Re:Blah blah by Bogtha · · Score: 1

      GMail - a spin on your typical webmail but hasn't done anything since

      What do you mean "hasn't done anything"? It does the job I want it to every day, and does it miles better than the competition.

      Googletalk - if microsoft released this app they would have been shredded to pieces

      Why?

      Google's stock - I'm one of those people who think it is grossly overvalued

      I do too. But I don't see how that translates into negativity. They aren't scamming anybody, the stock is overvalued because the people buying into it overvalue it.

      Also consider their recent battles with microsoft over that exec

      Er, why is that a bad thing? Google want to hire somebody who is one of the best in their field - that person has to come from somewhere.

      shunning cnet

      I thought that was a bit silly, but people overreacted to this. Read elsewhere in this thread to see somebody accuse Google of "banning CNET".

      and their recent adwords cash grab.

      What cash-grab? I haven't heard of this.

      Yeah, the Google hype is a little annoying, but it doesn't explain all the negativity, and Google are doing a lot of good for a lot of people.

      --
      Bogtha Bogtha Bogtha
    24. Re:Blah blah by _Sprocket_ · · Score: 2, Interesting
      "Follow the money" is not proof. Although, it does give you a place to start looking. But then you've got to actually look and uncover evidence.

      I agree that Microsoft is a prime suspect. They certainly have the history and savvy to pull something like that off. But it doesn't make them guilty. Again - where's the proof?

      Paul Graham wrote an interesting piece that's appeared on Slashdot before. In it, he describes the rather simple method to uncovering the source of planted trend stories - "press hits":

      The secret to finding other press hits from a given pitch is to realize that they all started from the same document back at the PR firm. Search for a few key phrases and the names of the clients and the experts, and you'll turn up other variants of this story.

      That might be a bit simplistic for our purposes here. The "anti-Google" sentiment isn't a single concept or story. But it could still be possible to go over the various stories, look for the quoted experts, and then track back to see if there's any links. Whether they lead to Microsoft or not.
    25. Re:Blah blah by WilliamSChips · · Score: 1

      You're correct. And I was going for Funny mods. :P

      --
      Please, for the good of Humanity, vote Obama.
    26. Re:Blah blah by Dollar+Sign+TA · · Score: 1

      I would argue that disliking - or liking - a company as a whole is rather naive. Companies are made up of people - just regular people. Is Microsoft an evil company? No. By and large, everyone I've met from Microsoft are good, decent people. Every company makes mistakes; every company has embarrassing news. Why not just judge each company's product releases by the product itself, rather than making a judgement based on the company?

    27. Re:Blah blah by wackywendell · · Score: 2, Insightful

      I doubt there's any coordination - it's just that people like to root for the underdog, especially Americans and downtrodden office workers, the slashdot bread and butter. Now that Google has made it almost level with Microsoft, they have lost all the good feeling that came with being an underdog.

    28. Re:Blah blah by macshit · · Score: 1

      There is a growing feeling that Google is over-hyped and nowhere near as good as they think they are.

      Not in my experience.

      Certainly in the "real world" google isn't worshipped to the same extent it is on slashdot, but the typical bitter "google is starting to suck!" crowd also seems to be pretty much restricted to slashdot.

      --
      We live, as we dream -- alone....
    29. Re:Blah blah by eddy+the+lip · · Score: 1

      I don't think google == bad, but I think you're right aobut the general reasons for it. For me, once they had an IPO, I did start to think more cricitally about them. This just because when you're a private company, you can pretty much do you want, as long as you stay solvent. You have the freedom to be a good guy. Once you have stockholders to answer to, a whole list of rules start governing what you do. And for public companies, one of those rules is "if you have to be evil to make more money, then you have be evil." For a public company, questions like "Is it cheaper to make non-exploding cars, or deal with lawsuits?" or "is it cheaper to enforce pollution controls or deal with fines?" are valid queries. Kind of spine chilling, and the source of much of my distrust of the corporate world.

      --

      This is the voice of World Control. I bring you Peace.

    30. Re:Blah blah by Anonymous Coward · · Score: 0

      I dont' think Google is doing anything bad, but the way they are growing and have an ever growing control over the information...

      Besides. I'm tired of the Google hype. So what if they make a mediocre messenger. It's a thousand other clients out there. It seems that whatever Google does, everyone hypes. It's getting tiresome.

    31. Re:Blah blah by Anonymous Coward · · Score: 0

      GMail hasn't done anything? They constantly add features to it. It's a perpetual beta, sure, but the constant upgrades and new features is far from "not doing anything since".

    32. Re:Blah blah by dragonman97 · · Score: 1

      "Everyone has a clock."

      Yes, this is true, but there's one teensy glitch in this model - I do want to know what time the server is sending out some times.

      A big pet peeve of mine with Google News is that it doesn't actually show the current time. It tells you how recent news is "n minutes ago" for lots of stuff, but if I don't know all the news events going on in the world, I might not know if it's really current.

      Why should I care so much, you ask?
      Easy - network testing... I want to be sure I'm not getting a cached copy. Hell, /. is a more reliable test for that, as stories all have times associated with them, however, they aren't updated nearly as often as Google News. For serious stuff, I'm sure I can get better answers, like time.gov, but Google is just quick and handy.

    33. Re:Blah blah by _Sprocket_ · · Score: 1

      Now THAT's funny. ;)

    34. Re:Blah blah by Anonymous Coward · · Score: 0

      The grandparent post wanted to say: Everyone has a clock. so he googled it and the allinthehead article came first, I doubt he read it.

    35. Re:Blah blah by MikeFM · · Score: 1

      Investors are, for the most part, idiots who don't understand technology or business and in most cases they have no business involved in these things. Short sighted, STUPID, investors are one of the worst things about our screwed up capitalist system and will no doubt be one of the major factors in the collapse of this system. Stock market investing is gambling. You observe the way something is going and place your bet on it. There is no promise you will be lucky and there is no reason any investor should feel they have the right to control that which they've invested in. Allowing stock holders to have a voice in how a company does business is like letting players all change the rules in the middle of a game of poker.

      Damn investors. They ruin everything. The media doesn't know what they're talking about and usually they don't care. They just want to suck in readers.

      --
      At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
    36. Re:Blah blah by Brushfireb · · Score: 1

      For a public company, questions like "Is it cheaper to make non-exploding cars, or deal with lawsuits?" or "is it cheaper to enforce pollution controls or deal with fines?" are valid queries.

      These are valid queries for ANY company, of ANY size, public or private. The answer to these queries is and should be the high road. In the long term, businesses that choose ethical decisions win. The costs incured over long-term unethical decisions include complete lack of public trust in your company, investors, and the government. This leads to less customers, more aggressive competitors (who can target you better), and less profits!

      The flaw is that most public companies are structured to allow, enforce, and reward short-term decision making. Management is fluid between companies, staying rarely over 10 years at any public company. Middle management stays even shorter. Board members and large shareholders can move freely and readily to somewhere else.

      These things have advantages, certainly, but the side effect is that the *responsibility* period becomes shortened. In private companies, its much easier to make decisions, becuase your family, relatives, friends, neighbors who are involved in the company will know / find out in 10 years that you fucked them. In public companies the link isnt as direct, and shareholders dont care as much.

    37. Re:Blah blah by Anonymous Coward · · Score: 0
      It started up when they announced they were going public. Yeah, there were a few anti-Google articles here and there, but I noticed a dramatic increase around that time. Suddenly "don't be evil" stopped being a good principle and started being spun as deception.

      No, it started with the "don't be evil" slogan itself. Good and evil are questions of philosophy and not at all simple (or, if simple, not uncontroversial). E.g., Microsoft does not (yet) shove Jews into ovens. That would be clearly evil. On the other hand, a-hole contract negotiations is more a matter of business.

      The "don't be evil" thing is just so laughably stupid - too stupid to even be counted as deception. Not that I agree with the Bible, but it is noteworthy that some translations state "money [of love thereof] is the root of evil". That would indicate the IPO is a potential conflict.

      This is not said to be contrary, I am sure Google is a fine, average company as far as morals go. With respect to marketing to quivering nerds to lazy to study philosophy, they are above average.

      Can anybody imagine a boardroom or senior executive meeting breaking into a debate about which course is evil or not evil (or less evil)?! It may happen but the house of cards crumbles upon, "but, wait a minute, that's NOT evil!". "Yes it is..."

    38. Re:Blah blah by pipingguy · · Score: 1


      Search Engine: *Allow me to specify a set of web sites I NEVER want to results for.

      Good idea poorly phrased. That would help to weed out the spam sites (i.e., sites selling stuff related to the subject that you only want more information about) that seem to get highly-ranked.

    39. Re:Blah blah by pipingguy · · Score: 1


      Where can you reliably expect at least some form of dishonesty or manipulation today?

      TV, radio, movies, news, government, public relations, marketing, the internets, your boss?

      "You couldn't fool your mother on the foolingest day of your life if you had an electrified fooling machine." - Homer Simpson

    40. Re:Blah blah by jez9999 · · Score: 1

      Search Engine:
      How about one that's been a favourite bugbear of mine for some time: allow an *exact* search. If I type in #channel2(*all), match that EXACT string and nothing else. They say it's 'tough to do' because of Google's current quick searching system, well boo hoo. One way of doing it would be to match "channel2 all" under the current system then do a second parse to filter out the 99% unmatching stuff.

    41. Re:Blah blah by Decker-Mage · · Score: 1

      It's not just an American thing if you know your history. It's a story as old as the human race. We put whomever up on a pedestal and then go looking for the feet of clay. I've been expecting it for a while.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    42. Re:Blah blah by Decker-Mage · · Score: 1

      What? You can't put quotes (") around your search string? I've been using that for dog's ages with all the search engines.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    43. Re:Blah blah by jez9999 · · Score: 1

      Not the same. Google will ALWAYS filter out special characters, such as # and !.

    44. Re:Blah blah by Decker-Mage · · Score: 1

      Ah! Given that I have never in all my years on the web, since the very beginning and ARPANet before that, I've never searched on special characters, I'm not surprised I didn't know that. However, I think that is more an interface problem. Why don't you drop by Google and suggest that they have some escape sequence for special characters. It'd be another feather in their cap as they aren't the only ones that need it.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    45. Re:Blah blah by whereiswaldo · · Score: 1

      A couple other things:

      Search
      * allow more than 10 words. There's so much content out there you sometimes need more than 10 words to filter it down to something useful.

      GMail
      * agree - surface the delete button or at least a delete hotkey.

      Groups
      * allow me to filter out messages with no replies.

    46. Re:Blah blah by jez9999 · · Score: 1

      I did, a while back. They responded and said something along the lines of that it wasn't feasible with their current search system or something. Damn.

    47. Re:Blah blah by Snaller · · Score: 1

      Because now they are doing bad things. They screwd up Google Groups, and refuse MSIe to store the password to Gmail for instance, small things perhaps, but indicating bloathood and evilness.

      --
      If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
    48. Re:Blah blah by Decker-Mage · · Score: 1

      Okay, sounds like they are using Perl then, or one of the other languages, that keys off of special characters. Hmmm... I wonder why they just don't use a filter and escape the dang things. I use filters all the time to make sure that such things as SQL injection attacks can't happen. Weird.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    49. Re:Blah blah by Decker-Mage · · Score: 1

      Off-topic: Your comments about programming are dead on for most everyone I've taught/tutored over the years. Some of us can handle the level of abstraction in Stroustrup or K&R, most can't. Start with baby-steps and work your way up before you try hurdling! Thanks for the link.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    50. Re:Blah blah by kevinwal · · Score: 1

      Maybe you're right about the eventual collapse of the system, I couldn't say. The principle behind shareholder control is fairly fundamental to being human, I think. If someone gives you a lot of money to do something, you give up absolute control over how you choose to do that something. That's human nature and I don't see any newfangled thing on the horizon that threatens to change it.

    51. Re:Blah blah by eddy+the+lip · · Score: 1
      These are valid queries for ANY company, of ANY size, public or private.

      I take your point - what I meant was more along the lines of whether a company would even consider putting it's bottom line ahead of customer-well being. (I don't just mean in a "get what they pay for" sense, but in the "this could actively hurt them, but we can afford it" sense.)

      For instance, in my own (admittedly small) company, my partners would look at me like I was from Mars if I suggested something so unethical. When you're private you can enforce your own ethical standard. When you're public, there are laws that can actively encourage you to behave unethically.

      Of course, as you point out, there's a large component of short term thinking involved, but there's also a transparency issue. If people don't know about the flaw, they can't make a judgement based on it, and you can get away with some really shady actions without it impacting your bottom line, even long term. Unfortunately, it's just not possible for people to be up on every aspect of every company they interact with.

      Overall, I'd just like to see people taking more responsibilty for their actions, and thinking about more than the next quarter or election term. (Yeah, had to make the political connection. Sorry...;) )

      --

      This is the voice of World Control. I bring you Peace.

    52. Re:Blah blah by Zyron · · Score: 1

      >What cash-grab? I haven't heard of this.

      No?

      I have to pay at least double for the same amount of clicks!

      Strange that I haven't seen more reactions to this.

    53. Re:Blah blah by Bogtha · · Score: 1

      That simply means that the keywords you target are becoming more popular with fellow advertisers. The amount you pay depends on how much everybody else is willing to pay.

      --
      Bogtha Bogtha Bogtha
    54. Re:Blah blah by Zyron · · Score: 1

      But they also rise the minimum, that I don't like. Attract tons of people with the 5 cent promise, then almost double that.

      I had minimum on almost all keywords, except those i got worse than 10 in ranking.

      That is all changed now.

      Result? I have to pay more for the same service.

  3. What are they DOING? by Anonymous Coward · · Score: 0

    Working. What are YOU doing, Cringely?

    1. Re:What are they DOING? by Dogtanian · · Score: 2, Insightful

      Working. What are YOU doing, Cringely?

      He's working. As a journalist and columnist, it's his JOB to write stuff.

      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  4. Google hasn't peaked. by KingSkippus · · Score: 4, Insightful

    I dunno, the article sounds rather like pretty wild speculation to me. Not that speculation is wrong—the author admits it's speculation—but if any of this stuff comes to pass, I would chalk the author's correctness up more to luck than to keen insight.

    Google has a lot of project in the works, including Gmail, Gtalk, Google Desktop, etc. These projects are anything but mainstream and have a LOT of room for growth. Hell, there's still even room for growth in their primary market, the search engine. Though they are huge, they are far from owning that market.

    And Apple knocking off Microsoft? Maybe, but if they haven't done it yet, I don't have much reason to believe they'll do it anytime soon. I will admit that there was an interesting speculation in the article:

    What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version—OS 10.4—on every new iPod [as a bootable drive] in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

    Wild speculation, but man, it would be fun to watch the resulting scramble.

    As for me, I'm convinced that if anyone will ever knock off Microsoft, it will be an OS that gets game developers behind them. I've said for years that as weird as it sounds, gamers drive the market. Not many people use computers at home or school for productive uses, most people use them for playing games. The most popular "applications" on my own computer are probably Firefox and City of Heros. Firefox already runs on a zillion platforms. If City of Heroes ran on Linux, I would probably go ahead to switch to a Linux-only system, if for no other reason than it's free and I don't have to buy a new version every few years.

    Once everyone is using an alternative OS (not necessarily Linux, but something other than Windows) at home for games, then they will all want to use it at work and school for productivity and educational applications, and that familiarity will drive more and more companies and schools to switch desktops.

    But that's just my wild speculation...

    1. Re:Google hasn't peaked. by mOoZik · · Score: 1

      Not many people use computers at home or school for productive uses, most people use them for playing games.

      WTF are you talking about? The gaming aspect of computing is a tiny portion compared to the actual, useful purposes which it serves. Do you have any stats to back up your claims?

    2. Re:Google hasn't peaked. by Trigun · · Score: 1

      I speculate that Google will no longer be content with being an aggregator of information, they will become a supplier of information, then once that is not enough, a supplier of carefully crafted opinion and "news" articles, forever shaping humanity, and culminating in a run for the presidency of the Earth. ALL HAIL GOOGLE!

      Boy, this conjecture is fun, isn't it Cringely?

    3. Re:Google hasn't peaked. by sgt_doom · · Score: 3, Insightful
      As for me, I'm convinced that if anyone will ever knock off Microsoft, it will be an OS that gets game developers behind them. I've said for years that as weird as it sounds, gamers drive the market.

      Yes and no. I agree with your opinion of a game-oriented OS having enormous potential - but PORN, not gaming, according too all the internet statistics I've ever seen - drives the market - the truth is not always pretty. Gaming simply has overcome all other forms of popular - and mainstream - entertainment - deriving more revenue than the movie industry, etc.

    4. Re:Google hasn't peaked. by nwbvt · · Score: 4, Informative
      "Google has a lot of project in the works, including Gmail, Gtalk, Google Desktop, etc. These projects are anything but mainstream and have a LOT of room for growth. Hell, there's still even room for growth in their primary market, the search engine. Though they are huge, they are far from owning that market."

      Yes, but out of all their many products, they have only one major source of income, Adsense. Their entire business model is based on advertising. Remember how the dot-com boom in the late 90's turned out? And how many of their products work well with Adsense? While I occasionally find the ads coming off of search results useful, I've never seen anything in gmail that was remotely helpful.

      "As for me, I'm convinced that if anyone will ever knock off Microsoft, it will be an OS that gets game developers behind them. I've said for years that as weird as it sounds, gamers drive the market. Not many people use computers at home or school for productive uses, most people use them for playing games."

      I know these are somewhat old numbers, but according to the census bureau in '01:

      • 55.9% of computer uers play games (though that probably counts games like solitare and freecell as well as City of Heroes and Warcraft).
      • 58.1% use it for word processing.
      • 83.5% use it for email.
      • 89.5% use it for the Internet.

      So there are more popular uses.

      "If City of Heroes ran on Linux, I would probably go ahead to switch to a Linux-only system, if for no other reason than it's free and I don't have to buy a new version every few years."

      Try Cedega, I've heard it works fine with that particular game. Not so sure about plain old wine though.

      --
      Mathematics is made of 50 percent formulas, 50 percent proofs, and 50 percent imagination.
    5. Re:Google hasn't peaked. by future+assassin · · Score: 2, Interesting
      Well at least for me if Adobe were to come out with PS for Linux I would not need Windows anymore. This is the only ap that is still keeping me from switching and a few software install annoyances. Yes there is GIMP and in due time it might be a contender against PS but Im so used to PS and its ease of use I cant seem to break the habit. Adobes move to Linux could also bring in whordes of digital camera user like me.

      http://www.evolver.ca/

      --
      by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    6. Re:Google hasn't peaked. by baronvonwalz · · Score: 2, Funny

      But porn is cross platform :-P

    7. Re:Google hasn't peaked. by squidsoup · · Score: 1

      I always thought the best thing the DOJ could have done in terms of creating competition in the market would have been to force Microsoft to open DirectX.
      Shame that didn't happen, and that MS have essentially killed OpenGL in Vista.

    8. Re:Google hasn't peaked. by Varun+Soundararajan · · Score: 1

      But that's just my wild speculation...

      I clearly find no difference between your tone and that of the article. Its all speculations? eh!
      --
      These days all post about google has only been about speculations. Please post one non speculative article, pls pls.
    9. Re:Google hasn't peaked. by Aero+Leviathan · · Score: 1

      What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version--OS 10.4--on every new iPod [as a bootable drive] in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

      I seem to recall As Seen on TV saying that when accessed constantly, iPod hard drives' life expectencies are measured in the tens of hours.

      --
      ~ Aero
    10. Re:Google hasn't peaked. by Anonymous Coward · · Score: 2, Interesting

      Games? Sweet christ how old are you? Think businesses. That is where you'll need to knock off MS first.

      Find a company that offers support, has entrenched mindshare amoung executives that make decsions, and a product that interfaces with existing software and brings something new and absolutely amazing to the table. THEN maybe you'll give MS something to worry about.

      Games, you make me laugh.

    11. Re:Google hasn't peaked. by Anonymous Coward · · Score: 0

      Yes, iPod hard drives aren't designed for constant use. What if they're using flash by then? Imagine a 16 GB flash iPod with a Knoppix-like version of Tiger. Imagine Steve Jobs in a black turtleneck saying BWAHAHAHAHAA . . . .

    12. Re:Google hasn't peaked. by Draknek · · Score: 1
      I know these are somewhat old numbers, but according to the census bureau in '01:
      • 55.9% of computer uers play games (though that probably counts
        games like solitare and freecell as well as City of Heroes and
        Warcraft).
      • 58.1% use it for word processing.
      • 83.5% use it for email.
      • 89.5% use it for the Internet.
      So there are more popular uses.

      However, word processing, email and the internet are already available on probably every operating system in existence.

      Gaming is tied to Microsoft Windows almost entirely.

      Until that changes, most of that 55.9% just won't give any new OS a chance.
      --
      Self-referential sigs do not a humourous poster make.
    13. Re:Google hasn't peaked. by Zeussy · · Score: 1

      apart from solitare and freecell are on linux. And Solitare is the most played computer game in the world. Every windows PC has it.

    14. Re:Google hasn't peaked. by wasted+time · · Score: 2, Interesting

      While I occasionally find the ads coming off of search results useful, I've never seen anything in gmail that was remotely helpful.

      Half joking but half serious - I'm not sure what kind of ads you're seeing in gmail, but the quality of those ads could simply be due to the content of said emails. Not all Adsense words are helpful and not everyone who's helpful buys Adsense words. I have noticed that spammers are sending email which contains words they likely have purchased Adsense words for. They're hoping the Google ad may get you to click even if they can't get you to click through the email.

      While I don't disagree with your observations, I'd like to point out that advertising is the oldest profession on earth (in a chicken/egg sort of way with the other oldest profession) and that targeted advertising becomes even more important as online services become more competitive and are utilized by more of the general public. Advertising is a lucrative business no mater how much we hate it.

      Google appears to be the current winner in online advertising and will likely continue to take a larger percentage of ad revenue, especially as more and more people filter out the annoying junk ads. In the least, I think they will force a number of their competitors to change the way they present ads. In the mean time Google's revenue should continue to climb.

      Also, as they continue to develop the multitude of applications they have, I sense they will find ways to link almost every one of them in an easy to use interface and most likely start to offer paid variants of some of those services. They already do this with Search and Google Earth and could easily do the same with Talk. I don't think I've seen an single evening news broadcast in the 6 months that hasn't used Keyhole, so there's definitely a revenue stream coming in from that app.

      Advertising started it all for Google, but they have lots of opportunity left. And the bubble burst had nothing to do with having advertising as a business model. It had everything to do with just plain bad business models.

      --
      The Stone Age did not end because humans ran out of stones. - William McDonough
    15. Re:Google hasn't peaked. by MighMoS · · Score: 1

      In theory, yes. But Mplayer seems to have problems with streaming video for me. So yes and no for Linux porn.

    16. Re:Google hasn't peaked. by _Sprocket_ · · Score: 1
      Yes, but out of all their many products, they have only one major source of income, Adsense.

      Good point. However, Google also sells a search appliance w/ maintenance service.
    17. Re:Google hasn't peaked. by klept · · Score: 1

      It's PBS. What else should we expect? Hey, what server do you use to play COH? I have some 50s heroes, and a great SG. Are you going to buy the beta for City of Villans which has just come out? Agree with most of your opinion. And as for wild speculation, we wouldn't have very many great discoveries or insights without it.

    18. Re:Google hasn't peaked. by nwbvt · · Score: 1
      What about the other 44% of the population of computer users? They already can use an alternative operating system for their normal computer use, and they still by a wide margin use Windows.

      Application availability is only a small factor in determining what system someone uses.

      --
      Mathematics is made of 50 percent formulas, 50 percent proofs, and 50 percent imagination.
    19. Re:Google hasn't peaked. by Anonymous Coward · · Score: 1, Insightful

      Not many people use computers at home or school for productive uses

      Um, this is the stupidest thing I've ever heard. You might hang out with the "unproductive" types; e.g. losers who do nothing but play computer games.

      In my experience, *everyone* I know who has a computer uses it for productive purposes: writing, photography, video, design, business, etc. These are the people for whom computers matter, and they can't afford viruses, etc. And there are hundreds of thousands of these types of people visiting Apple stores with renewed interested these days.

      So called "gamers" can get an Xbox.

    20. Re:Google hasn't peaked. by Timothy+Brownawell · · Score: 1
      I'd like to point out that advertising is the oldest profession on earth
      I thought the oldest profession was gardening?

      Tim

    21. Re:Google hasn't peaked. by Skim123 · · Score: 1

      Personally I think ads in email are kind of silly. I've never clicked an ad in GMail, but have clicked ads several dozen if not hundreds of times through the search interface. Why? Well, when I'm in GMail, I'm reading email, not looking for more information about some topic. So I read the email and reply or delete, but go off on another tangent? Fraid not.

      --

      I could not justify my existence if I were a turkey farmer. Would I terminate myself? Undoubtably, yes.

    22. Re:Google hasn't peaked. by eddy+the+lip · · Score: 1
      As for me, I'm convinced that if anyone will ever knock off Microsoft, it will be an OS that gets game developers behind them.

      It's hard to say, as we're in a different place with computers and operating systems than we were, say, ten years ago, but I find that unlikely.

      People use what they want to at home, and what they have to at work or school. What they want is likely what they're used to. In short, people aren't usually the decision makers when it comes to what OS they use on their own time.

      Operating systems in the past have come to prominence because of work (CP/M, Windows) or education (Apple). I can't think of an example where gaming was the driving force for adoption, and a couple (Atari ST, Amiga*) where it lost out.

      * I know, multi-media was arguably more what those were about, especially Amiga, but they were perceived as recreational machines.

      --

      This is the voice of World Control. I bring you Peace.

    23. Re:Google hasn't peaked. by wasted+time · · Score: 1

      I thought the oldest profession was gardening?

      Nah, I asked Jeeves and he couldn't find anything about gardening. He said he was pretty sure hunter gatherers were well practiced in the oldest profession before anyone cultivated land.

      --
      The Stone Age did not end because humans ran out of stones. - William McDonough
    24. Re:Google hasn't peaked. by Anonymous Coward · · Score: 0

      Perhaps. But I would guess that normal users that uses their home-computer for office-tasks and surfing won't upgrade their computers very often, and will keep their OS. If it works and isn't broken, most people should not have any incentive to buy a new one.

      Besides. Most people buy PCs based on suggestions from a computer geek in the family, and that person usally DO play games and will recomend their favorite OS.

    25. Re:Google hasn't peaked. by Anonymous Coward · · Score: 0

      Gamers are the ones that require frequent upgrades. The are therefore more interested in hardware and current trends. When non-professional regular people wants a computer, they will ask someone in their family for advice. That's ususally a gamer :-)

    26. Re:Google hasn't peaked. by YoungHack · · Score: 1

      > And how many of their products work well with Adsense? While I occasionally find the ads coming off of search results useful, I've never seen anything in gmail that was remotely helpful.

      I don't know about others, but I added AdSense to a site I update regularly just to see how it would go. I found immediately that there were a lot of Ads I was interested in.

      Unfortunately the Adsense agreement forbids me from clicking on them!

    27. Re:Google hasn't peaked. by Chemicalscum · · Score: 1

      The only games I play on my Linux box are chess and go. I guess thre are a lot more people out whose only computer games playing demands are the same. There are a lot more and better GUI interfaces to Gnugo for LInux than Windows.

    28. Re:Google hasn't peaked. by Decker-Mage · · Score: 1
      I've been saying that for over a decade. Until someone other than Microsoft captures the corporate desktop, market share is a dream. Sure, people want their machines to play games as well, but the actual hardware/OS decisions are driven primarily by what people have at work. VPN/SSL solutions are only going to exacerbate the problem of tghe corporate desktop monopoly.

      This is where the government screwed up in the MS monopoly case. It's the MS Office monopoly stupid!

      Disclaimer: I'm mostly a MS (l)user here (Windows Server 2003 Enterprise is my workstation OS) although I'm trying to get better.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
    29. Re:Google hasn't peaked. by sad_ · · Score: 1

      If City of Heroes ran on Linux, I would probably go ahead to switch to a Linux-only system, if for no other reason than it's free and I don't have to buy a new version every few years.
      then switch now! and it works too, i played CoH for months with cedega (right now i'm playing Guild Wars, also running in cedega).

      --
      On a long enough timeline, the survival rate for everyone drops to zero.
    30. Re:Google hasn't peaked. by shokk · · Score: 0
      Very speculative. What I have a problem with is the lines:

      "What you want to do," he said, "is listen to your customers and bring out every two weeks improved versions that would each take your competitor two months to complete. That's when you are on a rocket -- they can't keep up so they can't compete. They lose hope and pretty soon you have the market pretty much to yourself."

      which is fine for the freeware/techie crowd, but the average user will not check Google's web site every two weeks for the joy of installing a new version and possibly having to learn something new. Corporate America will not want to have to roll out applications every two weeks, no matter what mass-rollout tool they are using, because it means more support calls for bad installs or confused users - this in a day where every dollar is being weighed against your department being off-shored to India.

      This is what Microsoft gets right: the snail's pace, because people just want to use those programs until they feel something is really missing that compells you to upgrade a year or two later at $100-$400 a pop. Employee training costs money, so if you support a desktop search tool that gets updated every few weeks, you have to interrupt people (time==$$) for the rollout, and you have those many people who will be utterly frozen in the headlights when a new Delete button pops up right where Compose used to be, and which they now blindly click.
      --
      "Beware of he who would deny you access to information, for in his heart, he dreams himself your master."
    31. Re:Google hasn't peaked. by mujahaddin · · Score: 1

      I, for one, welcome our GOOGLE overlords...

    32. Re:Google hasn't peaked. by Zyron · · Score: 1

      >While I occasionally find the ads coming off of search results useful, I've never seen anything in gmail that was remotely helpful.

      I've NEVER click on gmail ads, can't even remember to have read any. Like I have a filter on.

      While when I'm searching, it's different - cause then I'm looking for info!

      I love google. I love their non-intrusive policy. I love that they are expanding and offer good alternatives like gmail.

      BUT
      their introduction of banners, and having to answer to stock holders have made me insecure.

      Nor do I like their focus on USA vs Rest of the world.

      Still, I wouldn't want to see internet without google.

  5. Yes by Timesprout · · Score: 5, Insightful

    Next question the does not involve endless futile /. speculation please.

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
    1. Re:Yes by Anonymous Coward · · Score: 0

      yeah u r right..all these retarted people..now tell me...has google peaked

    2. Re:Yes by smidget2k4 · · Score: 1

      But futile speculation is what /. does best!

    3. Re:Yes by Chrax · · Score: 1

      It's worst at what it does best...

  6. How do you know Google is telling the truth? by Saint+Stephen · · Score: 4, Funny

    Sure, you type in some stuff, and get something that LOOKS highly relevant. How do you know?

    1. Re:How do you know Google is telling the truth? by Timesprout · · Score: 1

      because msn search said it was highly relevant

      --
      Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
      What truth?
      There is no dupe
    2. Re:How do you know Google is telling the truth? by Jeremi · · Score: 1, Insightful
      Sure, you type in some stuff, and get something that LOOKS highly relevant. How do you know?


      Make use of the information you received from the search. Did the information help you solve the problem that led you to make the query? If it did, then the information was relevant.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    3. Re:How do you know Google is telling the truth? by Saint+Stephen · · Score: 1

      How do you know that was the best way to solve the problem?

    4. Re:How do you know Google is telling the truth? by Anonymous Coward · · Score: 0

      It is usally easy to see once you have the/a solution and just need to check it.

    5. Re:How do you know Google is telling the truth? by msuarezalvarez · · Score: 1

      Ah! The joys of NP!

    6. Re:How do you know Google is telling the truth? by Tontoman · · Score: 1

      For relevance, Google uses algorithm that highly weighs the number of the number of times other pages link to it. http://www.google.com/corporate/tech.html/ This is somewhat subjective as to whether the ranking represents "truth"

    7. Re:How do you know Google is telling the truth? by Saint+Stephen · · Score: 1

      How do you know they aren't lying? Maybe they're steering your where they want you to go.

      How would you know?

    8. Re:How do you know Google is telling the truth? by librarina · · Score: 1

      Smarter librarians than I, with multiple degrees, debate relevancy endlessly. It's a complex thing. Google is tricksy in making it seem straightforward.

    9. Re:How do you know Google is telling the truth? by Jeremi · · Score: 1
      How do you know that was the best way to solve the problem?


      You don't! Nobody every promised you that it would be. If you're unhappy with the service, write Google and ask for your money back. ;^)

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
  7. This might not be so bad by Wingfield · · Score: 5, Interesting

    Google may be following the typical path, which is generally attributed to the growth of a company. The difference that I see between a company like google and Microsoft is that google generally does an awesome job on virtually everything they release(which, by the way, is all free.) G-mail is hands down the best e-mail service I've ever used, and although I haven't used the new IMing service, I hear that it's very streamlined. I like google. They give me what i need to surf the web efficiently. As long as they don't become bent on world domination like Microsoft, I don't see why them getting bigger would be a problem. In my eyes, it means more resources with which to provide us with better services.

    1. Re:This might not be so bad by Uber+Banker · · Score: 1

      Google do lots of cool stuff, and if they joined it up well it could be super cool, but lets not froth at the mouth...

      G-mail is hands down the best e-mail service I've ever used

      Yeah, the ability to write limited abounts of HTML formatted messages and an interface sunken in HTML makes it really good. The only good thing about it is the storage space and integration within google.com/ig, IMHO. I have seen better, but they have all died a miserable death.

      although I haven't used the new IMing service, I hear that it's very streamlined

      What? It runs the a Jabber protocol. It is no more streamlined than any other Jabber server, of which there are many.

      As long as they don't become bent on world domination like Microsoft, I don't see why them getting bigger would be a problem.

      You do know that Google have, in the past, made remarks about putting a chip in people's brains and co-ordinating all the information in the entire world. He who controls the world's information controls the world... even if he is a Baynesian filter.

    2. Re:This might not be so bad by masklinn · · Score: 1
      I hear that it's very streamlined.

      Oh yeah, streamlined indeed babe, it's an IM and only that, no avatars, no offline messages, no integration with other networks, no video, no history, no searching in the inexistant history either, no files transfert... while the XMPP (Jabber) protocol, which is used, implements all of these already...

      --
      "The way we can tell it's C# instead of Haskell is because it's nine lines instead of two." -- wadler
  8. Attn: Robert X. Cringley by Anonymous Coward · · Score: 0

    You're old. LMBO

  9. yawn by Chaos_Thoery · · Score: 4, Funny

    These articles are like monthly soap operas. What will happen next? Google gets pregnant? lame.

    1. Re:yawn by TrappedByMyself · · Score: 1

      These articles are like monthly soap operas. What will happen next? Google gets pregnant? lame.

      Ummm, yeah, but here we all are talking about it. Even lamer.

      --

      Help me take back Slashdot. When did 'News for Nerds' become 'FUD and Conspiracy Theories for Extremist Nutjobs'?
    2. Re:yawn by Anonymous Coward · · Score: 0

      monthly? Last time I checked, we had updates every few hours.

  10. Google is a useful tool by eneville · · Score: 1, Interesting

    Google is is a tool in the sense that it is a content search. It has tried to branch out in many ways but is it after all, still a page search engine.

    There are alternatives that we all know of. Of late it appears that google now want money for their splendid efforts of acurate page delivery. Which is fair enough. But we all rely on google.

    It is my opinion that Google has not yet peaked, there are plenty more ideas that they can deliver.

    Expect to see user targeted adverts more frequently.

  11. How to bring down Google - Do-Not-Search law. by Anonymous Coward · · Score: 4, Funny

    I used to love Google, but not anymore. Don't ask why, but reading Google-related stories on slashdot every few hours is one of the reasons.

    This has led me to come up with the seeds of a compelling plan that will bring down Google. It involves making search engines respect privacy and copyright, by law.

    Search engines like Google enable people to compile information from different sources about the same thing. So while one website might not provide enough information about some John Smith, using search engines it is very easy to find out a lot more about that person. And without the consent of that person. This compiled information could be harmful to that person in various ways. CNET was recently shunned by Google because one of it's reporters "googled" Google's CEO and found out some stuff about him. Google didn't like that. I don't like it either when someone else is able to "google me". I'm sure you don't like that as well, after all, it could be a potential employer, spouse, scammer, stalker, etc. who could be "googling" you.

    I am sure most people and entities (companies, government, etc.) would not like to be "googled" because of various reasons. It could be about national security, competitive reasons, personal well-being, etc. They should be able to "opt-out" of internet searches.

    This is what a proposed "Do-Not-Search" law would look like: There would be a national do-not-search registry which the search engines would have to check against before returning the results of each search. All items in the do-not-search registry would have to be excluded from the search results. If the search engine doesn't do that, then there would be penalties associated with it.

    A person or entity, upon presenting some valid credentials, could add some terms to the do-not-search registry. For example, John Smith can exclude himself from being searched. Only problem is, how to ensure other John Smiths are not excluded as well ? This is a 'bug', and will be sorted out soon.

    This is a work in progress, and only began a couple of days ago when all the hoopla surrounding Google Talk reached its height. Your comments/opinions on this would be helpful as well.

    Google needs to be tamed because it is a threat to many of us. I am sure some lawmaker in the US, Canada or Europe would grab on to this and then it will begin. The stock price would tank and the searches would become increasingly complex, time-consuming and irrelevant as the do-not-search registry grows. That would be the end of Google as we know it, and we would have saved slashdot and ourselves.

    1. Re:How to bring down Google - Do-Not-Search law. by McGiraf · · Score: 1

      ok, you make this law in the US and then, what? ... invade any country that has non-crippled search engines?

    2. Re:How to bring down Google - Do-Not-Search law. by atomm1024 · · Score: 1
      I can see why you posted this anonymously, because that's (figuratively) the stupidest thing I've ever heard.

      You want to destroy such a useful and important tool, something that makes the World Wide Web ten times more useful, just because it can help people more easily find personal information about you? News flash: if you don't want people to find personal information about you on the Web, then don't put it there. If some other site has information about you, then ask them to remove it. (I don't know if there's already a law, but if not, then there should be one requiring website operators to remove personal information about a person if they request. That would be a proposal serving the same purpose as yours, but less idiotic.) If you don't want people to find out your interests, for example by searching for your name and finding archives of mailing lists you subscribe to, then don't subscribe to mailing lists that archive to the public web. In whatever case, "Knowledge Wants To Be Known." (Like "Information Wants To Be Free," but not as vague or ideologically-loaded.) Once some knowledge about you is available on the public World Wide Web, it is pointless to try to control it by stopping people from searching it. Even if search engines are required to obey a do-not-search law, they will be replaced by decentralised systems. Someone could apply the Kademlia algorithm to a distributed spidering/searching network, for example, and if it ran on an anonymous system like I2P, then there would be no way to shut it down. Besides, it would be tricky to interpret a "do-not-search" in the context of a non-central search system. The fact is, it is hard to fix a social problem (invasion of privacy) with a technological solution (preventing companies from compiling indexes of information already available to the public, and letting the public search it easily).

      Also, you say: "For example, John Smith can exclude himself from being searched. Only problem is, how to ensure other John Smiths are not excluded as well ? This is a 'bug', and will be sorted out soon." No, a "bug" is a functional error in a program. This is a fatal flaw in your already-stupid plan. You're pretty much admitting that there's no solution to this. How do you propose search engines differentiate betwixt different people of the same name? It would need some very advanced Artificial Intelligence, one which could presumably pass the Turing test, because it would have to understand human language. And if Google develops such a technology, then that alone could probably sustain them corporately, even if their search is crippled by the law.

      In conclusion, you are an idiot.

      --
      Signature.
    3. Re:How to bring down Google - Do-Not-Search law. by atomm1024 · · Score: 1

      Oh, and props to whoever modded parent "funny."

      --
      Signature.
    4. Re:How to bring down Google - Do-Not-Search law. by Anonymous Coward · · Score: 0

      if i google myself, nothing shows up... what kind of record are you expecting people to find of others? besides if its on a website, then its already public information, so it cant be illegal to search for it...

  12. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  13. OSS Google Killer? by bbzzdd · · Score: 1, Interesting

    I was thinking about what could possibly out-Google Google other than some other company making a better search engine.

    Would it be possible to construct an OSS distributed search index, where anyone who participates would donate a portion of their disk to for indexing thus creating a super-distributed, free-Free, Google killer? The only downside I can see is that it might be painfully slow compared to Google, unless some genius out there came up with a clever algorithm to distribute the indices.

    If it were OSS, couldn't it borrow heavily from PageRank[tm] as well?

    Just a thought I thought I would throw out. The details and implementation are beyond me.

    1. Re:OSS Google Killer? by trash+eighty · · Score: 5, Funny

      yeah thats a good idea, a free Google killer.

      having to pay to search on Google is a real bummer... oh wait!

    2. Re:OSS Google Killer? by Anonymous Coward · · Score: 0

      PageRank[tm] is not Free. For a company whose motto is "Don't Be Evil" a lot of people are starting to think they're evil. I like Google and most of their products, but part of me sees a sprouting problem that might be best nipped in the bud.

    3. Re:OSS Google Killer? by Anonymous Coward · · Score: 0

      One may not pay financially, but we pay in many other ways. Sure, Google has an public policy of doing no evil, but how can we be sure? How long will they be doing 'no evil'? I, for one, would happily support a OSS implemented search engine. Information is power - and Google is gaining information in leaps and bounds. I would much prefer that power to be in the hands of the people rather than a corporation whose only true goal is to please it's shareholders.

    4. Re:OSS Google Killer? by Anonymous Coward · · Score: 0
    5. Re:OSS Google Killer? by Tim+Browse · · Score: 1

      Why yes, because I trust J. Random BroadbandUser much more than I trust Google, that's for damn sure!

    6. Re:OSS Google Killer? by Anonymous Coward · · Score: 0

      I know you posted it joking, but you have to consider their monopoly. They are the best, their results are the most accurate, etc. Just have a look at the study Yahoo vs Google that Slashdot covered recently. Without Google, the web would be harder to use, and documents harder to find. What I think the the GP meant is free "as in freedom". The English language uses the term "free" for freedom and gratuity, but a free/libre distributed search engin is a good idea. There are already some projects like these, the only one I can remember of is Nutch.

      Google is great, but you will really miss an alternative when they fall.

    7. Re:OSS Google Killer? by joeykiller · · Score: 3, Insightful

      I've seen a couple of projects on the net trying to achieve this. The obstacle always seems to be speed: Distributed P2P searching won't give near instantaneous answers like Google and Yahoo does.

      But the idea is intriguing. What I've been thinking is that if something like that should be made, it should be done as a part of Firefox. Every page you visit could be indexed by Firefox. Not any other pages. There's not a crawler involved, because you're the crawler: Your surfing habits decides which pages are indexed and which are not.

      Now think about BitTorrent: The more people sharing the same file, the faster you can download it. Imagine if the same applied to your distributed search engine: Often and much visited pages would have a high distribution, and would therefore "be more searchable" and therefore automatically be ranked highly.

      With this you'd get a search engine where pages could be ranked according to popularity and freshness in a way that ordinary search engines cannot do. It would be a kind of social bookmarking service for search.

    8. Re:OSS Google Killer? by oneandoneis2 · · Score: 1

      I reckon if Microsoft (or anybody else) does ever manage to wipe out Google, its dying act will be to release all the search engine source code to the world under the GPL.

      Imagine the look of sick horror on BG's face when he realises that by killing Google, he's turned their search technology into a FOSS project.

      As if Linux didn't worry him enough already. . .

      :o)

      --
      So.. it has come to this
    9. Re:OSS Google Killer? by Anonymous Coward · · Score: 0

      "its dying act will be to release all the search engine source code to the world under the GPL" and let its shareholders go to hell? This is the most dumb free lunch git speak ever ..

    10. Re:OSS Google Killer? by zarr · · Score: 1

      I reckon if computers and gigabit networks were free, we'd already have a bunch of FOSS google killers. Lucene would probably be a good starting point.

    11. Re:OSS Google Killer? by Anonymous Coward · · Score: 0

      What the hell does that article have to do with PageRank? How the hell is PageRank influenced by money?! SEOs are scum just barely above the rank of spammers; if a site is crap and nobody talks about it then I don't want to see it in my search results. SEOs aren't affiliated with Google, they're parasitic companies feeding off webmaster ignorance and search engine algorithm voodoo.

      That article was discussed on slashdot a few days ago. Basically it boils down to "Google hires smart people and treats them well, those evil bastards!"

    12. Re:OSS Google Killer? by bbzzdd · · Score: 1

      That's a great idea. I was thinking of somehow to incorporate it into FireFox but didn't think of auto-indexing based on casual surfing.

      One major concern would be protecting against "search optimizing" scammers and poisoning the well attacks.

      I'm interested to see if anything like this does crop up.

    13. Re:OSS Google Killer? by Anonymous Coward · · Score: 0

      Wikipedia.

      That's a potential Google killer (at least until Google buys them out). When I want info on a particular topic, well-structured and cross-referenced, that's where I go first these days.

    14. Re:OSS Google Killer? by Terrasque · · Score: 1

      Well, we do have YaCy. http://www.yacy.net/yacy/

      Basically it works as a proxy that do the "crawling" on pages as you visit them. It's still far from a really usable system, but otoh its still in beta and very few seem to know of it.

      --
      It's The Golden Rule: "He who has the gold makes the rules."
    15. Re:OSS Google Killer? by Gavin86 · · Score: 1

      The idea of a distributed search engine is really nothing at all new. I had the same idea last year when building my own small test search engine (it sucked), only to find out that it already existed. All told, I still like the idea...

      --
      "Progress comes from the intelligent use of experience."
  14. Google is threatened by bredk · · Score: 0

    It's easy to see google is threatened. Adding all kinds of features in every possible direction. Where is the simple but extremely effective google i love?

    --
    http://slashdot.su/
  15. Re:Of course Google has peaked by ShibbyShagDeluxe · · Score: 0

    May the flame wars begin ;)

    --
    Mr Spanky, the erotic goldfish
  16. Whatever Google's doing... by Pakaran2 · · Score: 1, Flamebait

    ...I sincerely doubt it justifies an 83 P/E (as of Friday's close). Can we stop hyping them on Slashdot? Please? They're obviously getting enough hype already.

    1. Re:Whatever Google's doing... by Knuckles · · Score: 1

      It sucks that you want to buy and the /. owners have already bought, right? :)

      --
      "When I first heard Daydream Nation it quite frankly scared the living shit out of me." -- Matthew Stearns
    2. Re:Whatever Google's doing... by BewireNomali · · Score: 1

      This is lame modding. This is not flamebait.

      They do not in fact have earnings to justify their P/E.

      I stream bloomberg financial at work and school - which these days often has google segments. Each of these will have an expert from Legg Mason or something (which owns like 20% of google). The analyst will ask the Legg Mason rep about overvaluation. The reply will be something like: "Google has the highest percentage of PHDs relative to its worksforce."

      The analyst replies: "Well, how does that translate into revenue? What else is making money other than search and advertising?"

      Legg Mason guy: "Didn't you hear what I said? PHDs. PHDs!!!!!"

      Analyst shrugs. Cue commercial.

      Dude, with 6 billion in cash and no set business plan, you can reinvent yourself any way you want. They are positioning themselves.... and with cash they can buy their way into a lot of subfields and muscle their way to the forefront. Very Microsoftesque.

      --
      un burrito me trampeó.
  17. It is obvious isn't it? by tknn · · Score: 3, Interesting

    While I do think their search algorithm is slowly getting hacked and more link farms are popping up, it seems obvious the plays they are making:

    personal location based services.

    Repeat after me...

    personal location based services.

    Google Maps, the other purchases, google weather and tracking. All this stuff feeds into some sort of local play for the cell-phone/gps space. Maybe car nav systems as well. Ubiquity.

    There is still a lot of things that can be done with information for management if they want to. They could create a directory system similar to Yahoo. They could let you further customize the news and other stuff you receive.

    1. Re:It is obvious isn't it? by Anonymous Coward · · Score: 0

      Directory system similar to Yahoo? Like Google Directory? Further cusomize the news and other stuff you receive, like Personalized Google?

    2. Re:It is obvious isn't it? by mikael · · Score: 1

      Google Maps, the other purchases, google weather and tracking.

      Google maps (and Google Earth) would be much more useful if they had all the urban areas covered at the same resolution.

      There's nothing worse that trying to find the location for an interview, or an apartment to rent, look at the satellite view, only to find a fuzzy collage of grey, black and green blobs.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    3. Re:It is obvious isn't it? by msuarezalvarez · · Score: 2, Insightful

      Maybe -not- having Google Maps at all would be worse?

  18. I hope Google has peaked by DeadSea · · Score: 4, Insightful
    1. As a webmaster, I don't want to rely on Google for 80% of my traffic. I'd like to be able to count on each of three search engines for about 30% of my traffic. Google has been known to throw sites out of their index accidentally.
    2. As a user, I feel that Google knows too much about me already. They have a ton of information about what I search for. With gmail, they have a list of who I know, with maps they have a list of places I go, with froogle they have a list of what I buy.
    I would prefer that some of the other players in search got their act together and improved to the point to be able to challenge Google. I'd prefer if some of the other maps, email, and shopping sites got their act together and became as good as Google.

    Its hard to hate a company that usually has the far superior product, but Google is getting huge and a little scary.

    1. Re:I hope Google has peaked by ShibbyShagDeluxe · · Score: 2, Interesting

      Imagine if Google was secretly a government covert operation under a non-threatening company stance, looking to find out everything about anything, in a freaky big-brother-esque reality? That would be quite an interesting holywood shab-shot movie...

      --
      Mr Spanky, the erotic goldfish
    2. Re:I hope Google has peaked by Anonymous Coward · · Score: 1, Insightful

      That's really scary, pure gold if it's true too. Or even if they didn't originate it, if I was intelligence that would make an extremely attractive target to compromise.

    3. Re:I hope Google has peaked by Kelbear · · Score: 1

      Imagine if this turned out to be true and the public learned of it...

      Would people stop using google?:)

    4. Re:I hope Google has peaked by Anonymous Coward · · Score: 0

      WTF!!!?? This thread is getting moderated up!?

      WHAT IF GOOGLE WAS POWERED BY ALIEN TECHNOLOGY?!? What if they've managed to create a wormhole into the future of a parallel universe and are sucking energy from a dying star to power a massive supercomputer to feed a self-aware program trying to produce offspring that will be fueled by the souls of orphaned children?! What if those orphaned children were the lab-grown offspring of people unwittingly part of a massive government cover-up from 1950's radiation experiments performed on cloned humans kept alive in a cryogenic state for the last 50 years!?

      WHAT IF!? DID YOU EVERY THINK OF THAT??!

      God. Everyone knows the government is far too incompetent to produce a decent search engine. Compare FirstGov to Google Unclesam. Look at the patent office and their inability to find even the most glaringly obvious prior art.

      Any time I get paranoid that the government might be up to something, I'm comforted by the fact that they are just too fucking incompetent to do anything but make roads -- and they kinda suck at that too.

    5. Re:I hope Google has peaked by Anpheus · · Score: 1

      Because, obviously, putting that information in the hands of more people who you've never heard of would be the best solution to your privacy concerns. "I don't trust company X to know everything about me, so what I do is I spread it all around, see? Then nobody could possibly use it against me." Yet just about every company you do business with will collect information about you, not as a person or a human being but a consumer of their products. And I think Google's privacy policy is admirable... on the other hand I do not trust Apple, Microsoft, or any other company with my information. I unfortunately have to. It's a matter of necessity. Of course Google is getting scary, but when was the last time you payed them for anything? If their intent was to make profit off of the end-user they could have accomplished this long ago by charging trivial amounts for better searching via some deal with paypal. Say a penny a search, nickles and dimes if you want some level of anti-spam (a more costly search in terms of CPU time but more relevant) and the like... It would be a working business model as long as it didn't interfere with their mainstay free searching. I find it amusing that you're afraid of them amassing so much information, you should be more worried about companies whose sole business is to find information for you, store it, and then sell or license it to corporations.

    6. Re:I hope Google has peaked by GenKreton · · Score: 1
      There is a firefox extension that helps anonymize google as best possible. At the very least it hides your searcing habits.

      Link

  19. Re:Of course Google has peaked by WilliamSChips · · Score: 5, Insightful
    That's why they're busily copying every "portal" feature from their superior competitor.
    Maybe that part of Yahoo is better than what Google has, but in most places, Google's offering is better. Email, for example. How much space did Yahoo offer before Gmail? 10 megabytes. How much space does Gmail offer as opposed to Yahoo? Google has over twice as much. And feature-wise? Gmail wins hands-down.
    --
    Please, for the good of Humanity, vote Obama.
  20. What about CELL by Tenenil · · Score: 1

    And he's missing one big point: CELL architecture is PowerPC (Apple) + 8 other cores (non PPC). Get the point ? Linux and OSX are easy to port (IBM has already done it), but far away from optimal utilization of the other 8 cores. And M$? As i understand, they just started to move to PPC a month or two ago...
    But don't underestimate M$, with .NET they're fully on pseudo-assebler (MSIL), which IMHO is a good, if not excelent point to start from...
    And their new concept wich doesn't require a file to hava a parent folder AT ALL and the interface for it aren't to be underestimated...
    Im definitly on the linux side, but I expect much to come from M$.

    1. Re:What about CELL by $1uck · · Score: 1

      "And their new concept wich doesn't require a file to hava a parent folder AT ALL and the interface"

      You know I've often wondered whats up with the directory structure of all file systems. Its simple/conveinant and intuitive however it follows a realworld model to closely when it doesn't have to.

      I mean there is no reason a file should have to physically reside in a folder/directory. Why can't the operating system have multiple views of the file system? SOmething more akin to google's labels but even more flexible. You could easily keep the heirachical nature of the folder system but allow files to be referenced in more than one folder at a time. You could have multiple folder-based views of the same filesystem, plus rdbms views + whatever else someone could come up with.
      I know these aren't original thoughts why hasn't it been implemented in any major os's (or has it?)

      sorry for the offtopic rant.

  21. contrarian by hey · · Score: 1

    He's just being contrarian.

    But - jeeze - Google seems to be coming out with an amazing new product each month. I would hardy ask what's everyone going there - they seem to working their asses off.

  22. Damn! by cnerd2025 · · Score: 1

    That's a good article. Very well thought-out and analyzed. I do, however, think that Google does pose a decent threat to Microshaft, or else the Redmond Giant wouldn't be suing both the company and Kai-Fu Lee. However, Apple does have a serious opportunity to dominate the PC market. I'd love to get OS 10.4 or 10.5 on my PC hardware to run alongside linux. The computer already can recognize it as a drive when the system boots, so I think this would be a great solution. It would sure change the way we use PCs and memory altogether. No more Microshaft OS (and I use "OS" loosely)? Storage/OS you can keep with you all the time? Sounds good to me. Maybe even add some bluetooth or something. I'd be all for this. Maybe even get a small Rosetta port for the iPod processor to run some minimal system apps. Very interesting....

  23. NEWS AT 11 by __aavhli5779 · · Score: 2, Funny

    Self-important yutz with a worthless blog noone reads replies to self-important yutz with a worthless blog noone reads.

    TAKE IT TO YOUR BLOGS, BLOGGERS.

  24. Just Cringley being an Apple fanboy again by jmorris42 · · Score: 3, Insightful

    He started out ok, made a few interesting at least observations about Google behaviour of late. But then with a lot of handwaving and not a lot of reasoning dismisses them as has beens so he can go on yet another tired rant about how Apple is going to rise from insignificance and crush it's enemies.

    Didn't we all get tired of hearing this same song from the Amigans, how any day now _insert company who owns em today_ is going to come back with something wonderful and all the infidels on PCs and Macs will be wailing and gnashing their teeth?

    Apple is a bit player now, will remain a bit player after Intel. In fact, after they perform this one last act for Mr. Gates (get TCPA into mainstream use, something Gates was rightly pilloried for trying under the Palladium name) I'd expect the coup de grace to finally be administered.

    But leave off the last part of that collumn and it does raise an interesting question. Where does Google want to be in ten years?

    --
    Democrat delenda est
    1. Re:Just Cringley being an Apple fanboy again by Anonymous Coward · · Score: 0

      in ten years, google hopes to replace spammers.

      Why hire a spammer. Google will directly deliver the adds to the consumer.

      After the mandatory cookies and koolaid act of 2009, google will have a database almost exactly like what the carnivore system wanted to have. Who shops for what. Who knows who. What do we read. What search terms do we use. What results attract us the most . What locations do we need directions for. What other locations are of interest.

      I think spam is ruining the internet, which includes crap like pop ups, pop unders, pop arounds, etc etc.

      Google will replace spam with their own brand of direct to consumer advertisements integrated with their network-boot OS, office application, DRM+ complient media client, . ..

    2. Re:Just Cringley being an Apple fanboy again by synergy3000 · · Score: 1

      Sure Apple is a bit player. But Microsoft needs to borrow their innovation. As for the "coup de grace" comment. The Apple going out of business for 20 years was lame 10 years ago. Your saying it now does not improve it any.

  25. Come on... by hasst · · Score: 1

    I would of put on the 1st page the news about Google giving away free blowjobs [I read it on Slashdot] instead of this article.

    Apple is nice, but is faaaar from being a threat to Microsoft, they had their chance and blew it, I'm sure they will never get to be 1/10 of Microsoft.

    Google still has the revolution in thier ballpark, if they will be able to offer grid applications to terminals [pc/pda/phone/whatnot] over a smart communication protocol [nomachine.com like]. I strongly believe that this will be the born of the new online based society, also it will the killer of Windows.

    Finally, the writer becomes self aware. Wait and see!

  26. He's right by Anonymous Coward · · Score: 5, Funny

    You know, this guy who makes a living by getting his name in the press is completely, objectively correct. There's nothing Google can do with the FOUR BILLION dollars they raised in a (small) stock sale.

    There's nothing left to invent in the world. There's nothing more we want from computing. There are no more improvements possible. Rampant spam, spyware, crummy messaging protocols like email and primitive IM are all that we want. We don't need access to more information in other dimensions of our lives, and all the Ph.D.s in the world are not going to find ways to improve our lives through computing.

    Google, if you're listening, please understand: there are no more efficiencies possible in human society, at least through information management. The annual improvement of efficiencies of 4-10% per year noted by macro economists is all smoke screen. Stop making maps, phone-related lookup services, and archives of all the world's libraries. We simply don't want this information, or need it. Please stop trying. K THXS.

    Sincerely, B. Gates

    1. Re:He's right by Anonymous Coward · · Score: 0
      Reply from Sergy and Larry:

      There's nothing Google can do with the FOUR BILLION dollars they raised in a (small) stock sale.

      On googling http://www.google.co.in/search?q=bill+gates+wealth we found that you have $64.203359 billion. We sure do find no reason too, and yes 64 billion is 60 billion more than 4 billion.
      Thank you very much, take care ,bye
      - Eric, Sergy, Larry
      --
      We have changed our mission statement - dont be too evil :)
    2. Re:He's right by Anonymous Coward · · Score: 0

      Speaking of spyware, it would be really cool if google could run a virus scanner over all the web pages it spiders. Then they could place a neat little warning icon next to unsafe links.

  27. How Apple can drive MS into a berserker frenzy: by Savantissimo · · Score: 2, Funny
    Cringely:
    Every one of those iPods is a bootable drive. What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version -- OS 10.4 -- on every new iPod in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

    It wouldn't kill Microsoft, but it would hurt the company, both emotionally and materially. And it wouldn't hurt Apple at all. Apple hardware sales would be driven by OS 10.5 and all giving away 10.4 would do is help sell more iPods and attract more customers to Apple's store.


    I have only one comment on this: BWA-HA-HA-HA!
    But it'll never happen.
    --
    "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" - Patrick Henry
    1. Re:How Apple can drive MS into a berserker frenzy: by filipe.almeida · · Score: 3, Informative

      ipod drives are not reliable enough to run pc operating systems or to run for long hours without stopping. They have MTBF values well bellow common desktop drives.

    2. Re:How Apple can drive MS into a berserker frenzy: by Savantissimo · · Score: 1

      So you hook people on OSX while getting them to wear out their ipods more quickly - how is this a problem for Apple?

      From the user's point of view, those with spare partitions could move the files there, and those with DVD-R could burn the OS. Or keep most of the files on the single partition, if that's all that's available, and just the boot stuff on the burned CD or DVD. Ipod HDD life is not really that big a problem.

      --
      "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" - Patrick Henry
  28. Yet more google speculation.... by Onymous+Hero · · Score: 0, Redundant

    Seriously...can slashdot either rename itself to googledot.org or preferably STOP THE FUCKING GOOGLE SPECULATION STORIES!!!

  29. Google maybe, Apple no by Continental · · Score: 3, Insightful

    Maybe Google has peaked, or maybe they're just in a bit of a valley right now (see the underwhelming debuts of GTalk and GDS 2). I can give that to Cringely. But Apple giving away copies of OS X?? Even old copies, especially old copies? That's insane. If they really wanted more market share Apple could just preload porn on all new video iPods.

  30. Robert X. Cringely never peeked and he's jelous by zenst · · Score: 1

    I still remember when he conned a TV company into letting him build a plane and he made some huge mistakes. but the best part was when he almost hit the camera crew threw his own inner anger and no provication from them whatsoever. Clearly a bit unbalanced under stress and this is IT were stress and work go hand in hand.

    Hence I think he is just jelous, simple as and sheeping it with oh lets slag {insert latest biggest name} as was the case with IBM then Microsoft and now he feels its googles turn. Seriously its sad when you cant be constructive and have to be deconstructive just to justify your existence.

    Go back to being creative and constructive calmly Robert, you have potential without going down the tabloid sheep route.

  31. OK, I'll say it... by resprung · · Score: 3, Interesting

    Everybody is rooting for brilliant convergence, but Google is a such a mess nowadays, it's just not going to happen.

    Google Video is a ratty service, even for a beta, I've regretted the time I spent uploading content. No way it's going to shine.

    Google Talk is a callback to 1995.

    Picasa and Hello are glued messily together, and posting from Hello is flaky.

    There's a bushel of great services too, but the whole Google concept is just all over the place.

    --
    Now is the winter of our disco tent
  32. Peaked? Not yet... by Karl+Cocknozzle · · Score: 1

    ...not until Sergey Brin and Larry Page jump over a shark tank on their motorcycles... After that there'll be a cute but irritating cousin who comes to live with them, and after that, they all move to LA and take up professional surfing and crimefighting.

    THEN it's all over. Or at least has jumped the shark... Same thing.

    --
    Who did what now?
  33. Umm ... by smoondog · · Score: 1

    Last week (i believe) Google announced selling more than $4 *billion* in stock. From the company: "We anticipate that we will use the net proceeds from this offering for general corporate purposes, including working capital and capital expenditures"

    General corporate purposes? Yeah right. Google is likely up to something big. And it isn't going to end with maps and im (my personal guess is an os). If goog hasn't peaked, they certainly are going to make a lot of noise falling.

    1. Re:Umm ... by smoondog · · Score: 1

      oops I meant to say if "google has peaked, ..."

    2. Re:Umm ... by mrgreen4242 · · Score: 1

      Personally I think they are going to release an office suite that runs from your browser. They could take the OOo codebase, with the work done by the NeoOffice/J team get the whole thing working in Java;

      OR they could do their own with all the new web technologies out there that have been pushing hard with Google Maps, etc.

      But, to come back to it, having a free, MS compatible office suite that stores all your documents in your 10gb (or whatever it is by then) gMail account so it's accessible everywhere you go would be pretty sweet. Student would love it (work in the dorm, at home, in the lab, wherever without having to use different applications, bring the most recent edition of your paper everywhere, etc). Small business would love it, it's free. Geeks would love it, it's google, it's open source (maybe), it's free, online, crossplatform.

      It wouldn't be an MS killer, but it'd a start. Would be well suited for online collaboration, which with the ever rising cost of fuel for transportation, is going to be a growing use of technology.

      It'll be a great revenue generator... targeted ads to what people are typing in their word processor, or creating a presentation about anyone?

    3. Re:Umm ... by Anonymous Coward · · Score: 0

      "It wouldn't be an MS killer, but it'd a start. "

      Actually if one takes a look at MS's financials, even a modest hit to either their OS or office software would have a devastating effect on the company.

      MS has been having to trim expenses every quarter for the last year just to meet street expectations. If Google came out with a web based office suite that even took 10-15 percent of the market away from MS, MS's stock would tank heavily.

      I hope the folks at Google have the killer instinct to make such a thing happen.

    4. Re:Umm ... by mrgreen4242 · · Score: 1

      You have a really good point. Something else to think about would be a "Google Office Halo Effect". If they did pick up a good chunk of office users, and it was a really good piece of software that could interoperate with MS or even better supplant it as a format standard, one of the things keeping people on Windows, that is the best office suite, would begin to erode, and Linux would become even more viable.

  34. Wow by Bogtha · · Score: 4, Insightful

    This has to be a new low. "I don't know what Google are doing, so I'll write about how I don't know what Google are doing!"

    Every one of those iPods is a bootable drive. What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version -- OS 10.4 -- on every new iPod in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

    I thought this "OS X on generic Intel boxes" thing had been done to death? How are Apple going to solve the driver problem? Giving away a free older version that doesn't work with half your hardware is going to make a negative impression, not a positive one.

    --
    Bogtha Bogtha Bogtha
    1. Re:Wow by mikataur · · Score: 1
      How are Apple going to solve the driver problem?
      Easy!
      1. Announce transition to x86 and release a developer kit that is uber-expensive to lease for anyone outside of Adobe.
      2. Include single line of code that stops it booting:
        while ( ! TPM_chip_present ) // *** hackers comment out this line ***
        ;
      3. Wait for geeks to hack together drivers to support their hardware and basically do all the hard work of getting drivers ready for OSx86.
      4. PROFIT!!!

      Or something like that...

  35. Past performance is no indicator of future success by Anonymous Coward · · Score: 0

    I think they did a study of people who did sucessful start ups and found they didn't do much better than average on subsequent start ups. I don't think it would matter much if the subsequent start ups are done internally. Of course some people or companies can get lucky but you shouldn't confuse luck with genius.

  36. Re:Of course Google has peaked by Dogtanian · · Score: 4, Funny

    That's why they're busily copying every "portal" feature from their superior competitor

    They're pretty slow off the mark then. Yahoo had the "X-Cam Pop-Under ad" feature years back, and Google *still* haven't implemented it.

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  37. We interrupt this program by Anonymous Coward · · Score: 1

    to bring you a message of great importance:

    It's not the tech, you armchair pundits. Microsoft has peaked, Google has peaked; it's all fluff and bullshit.

    The ONLY lasting code Microsoft has ever produced, the ONLY code that has made them their billions, is the contracts that utterly bind people like Michael Dell to pre-loading Windows on every box they sell. It has never been about value or features or stability or security.

    As long as Mr. Dell and the others in his position must load Windows on the machines they sell Apple and Linux are fucked.

    The sooner you tech heads stop salivating for $500 video cards and SATA-150 drives and educate yourselves about Joe and Jane Blow and the others who buy 99% of the machines in this world the sooner you'll stop looking stupid. This is why Mr. Dell is Mr. Dell and you're not.

  38. Feeling Lucky by Doc+Ruby · · Score: 3, Insightful

    What if Google's plan is to actually deliver on the 1990s promise of a "Web Desktop", one app at a time? They're doing it 1990s "spiral development" style, rolling out one complete feature at a time. Amassing the best (or #2 behind Apple) brand in the world, with a "Google feel" of simplicity, immediacy, and nonintrusion. When they lay a layer of association across their related apps, so their Earth model is related not only to your searches (including history of clicks) but also to your contacts and purchases, presenting your online life to you seamlessly wherever you "hit the Web", they'll have endrun Microsoft and everyone else in the "computer business". All those other companies will be merely component suppliers, and the customer relationship will belong to Google. Which is where every seller wants to be - so all those other vendors will have to go through Google to get to the customer. Without all the "evil" baggage of Microsoft, or "complicated" baggage of AOL. Of course, Google won't be able to totally monopolize that relationship, nor hold it forever without challenge. But they will be in the catbird seat for long enough to have all the advantages of perpetuating their power that incumbent market dominators get. It remains to be seen just how benevolent, and benign, is their ruling of that roost - if they achieve it.

    --

    --
    make install -not war

    1. Re:Feeling Lucky by jipjakjam · · Score: 2, Funny

      Hallo, How are yourself doing ? You want a Web Desktop ? Meet the World Wide Web. Don't need to go one app at a time as there are gazillions of apps out there, ALREADY. Web based apps. They are called websites. Good, now you know about it. Please don't torture yourself with all this thinking. Google hasn't been doing anything new. They make money from ads. If you have used gmail, you will HOPE and PRAY that customer relationship does not belong to google. Have you never seen gmail error pages like "Cross your fingers and try again". That scared the shit out of me and I moved back to my old retarded email, called hotmail. Microsoft cannot afford to fuck up on that, while Google doesn't give a rat's ass about me.

    2. Re:Feeling Lucky by Anonymous Coward · · Score: 0

      Web desktop? www.convea.com

    3. Re:Feeling Lucky by Doc+Ruby · · Score: 1

      Popular brand? google.com

      It takes more than tech to revolutionize a communications paradigm. It takes a lot of people willing to do something different, all the same thing, at the same time. Netscape pulled off a lot, getting people just to use the Web at all (where they used to watch TV). But MS and AOL, and a satisfied Jim Clark, each in their way, stopped Netscape from delivering a Web desktop in a final drive to Baghdad. We'll see if Google, with their huge advantage in a fresh start, with a happy new brand, can build a new empire on their rubble.

      --

      --
      make install -not war

  39. has google peaked? by dlockamy · · Score: 1

    i don't know...but it looks like the Google Hype has finally peaked.

    Maybe now I can stop hearing about how google is going to rock the world and get back to using google to find stuff on the web.

  40. If, so this would be a huge boon for slashdot... by ScentCone · · Score: 4, Interesting

    ... because even the most virulent (ahem) MS-loathers have to be aware that they're sounding a little stale these days. The sheer drama of a once-romantic company like Google making the transition from dewey-cheeked lass to, well, a grown-up company will fuel slashdot rants for years. This is mostly due to the dislike, on the part of so many users here, of the realities of what it takes to be a large, publicly-held, growing tech company (i.e., make money for the people who invested so much cash, solidify the brand, beat or absorb competition, and show that you have what it will take to continue to grow indefinately). The real drama comes from Google's original "no evil" clause, coupled with the completely rudderless definition of "evil" as used by slashdotters. Thus will Google simply become a canvas on which to paint every argument about capitalism, openess, income disparity, regulation, monopolism, liberalism, conservatism, and operating system religions.

    It's not so much the fun we'll have watching certain G-accolytes feeling betrayed. It's the fun we'll have watching so many people realize they've simply been projecting their own notions onto a company that's now so large and visible that the disconnect will be obvious, even to those addled enough to have thought that there could be something that big, "free," and still beyond the reach of normal economic realities. We're not seeing Google "peak," we're seeing the Google fanboy fantasy peak. I use their tools dozens of times every day. As a surfer, as a consultant, as a merchant, as a consumer, as a driver, as a communicator... but for some reason, as much as I'm impressed with pretty much everything they do, I've not ever quite heard the siren song that so many others seem to hear. I'm always impressed, but not so much seduced. Perhaps it's because I don't have the abiding hatred for Google's competition found in so many others - that makes the whole issue less emotional, I think.

    --
    Don't disappoint your bird dog. Go to the range.
  41. Cringely by mfh · · Score: 1

    I dunno, the article sounds rather like pretty wild speculation to me.

    Consider the source...

    --
    The dangers of knowledge trigger emotional distress in human beings.
  42. robots.txt by theguywhosaid · · Score: 2, Insightful

    hey fucktard, robots.txt

    1. Re:robots.txt by Anonymous Coward · · Score: 0
  43. Here it is... by KingSkippus · · Score: 1

    Dude, it's right here. That's the beauty of Google and why I like it so much. You only have to use the features you want to, no fuss and no muss.

    And all of these weird features like e-mail and road maps that they're tossing out there all willy-nilly in obvious desperation are really, really cool. Really.

    Yahoo also has e-mail, road maps, an IM service, and so on, and they're not exactly threatened as a company, at least not right now. And what about Microsoft? It's got all that, plus a highly complex operating system, a very high-level office productivity suite, development tools, etc. ad nauseum, but it's anything but struggling at the moment.

  44. I love google but they can't hang with MS by Anonymous Coward · · Score: 0
    Not unless something radical happens. Now maybe MS shouldn't be targeting google, but they are.


    I liked this comment. I think it hit a lot of it on the head.


    Do this, go to mycroft and install some other search engines. Teoma is good, ask jeeves is good, msn search is good, yahoo is good. Try them out, just for a few days. See how the net works for you. for me it's almost a revelation at times, you find different stuff. Google is nice but there are other good searches too and some of them might be better than google. Google is like a security blanket, it's always there, fast, it has street cred (they run GNU/Linux, it's ad lite, etc..) my fingers effortlessly type it on the URL prompt.


    They need to not be too cocky, they need to do other things. Between yahoo and ms, I'd be worried if I was google. Not so worried I didn't take chances but definitely worried about letting my guard down or getting into some market I didn't know inside-out. The tides can turn fast. What on earth would make them a competitor to MS? Other than MSN Search and Hotmail? MS makes and sells software, operating systems, dev tools and applications, lot's of it. Google doesn't even have control over a browsing platform. The biz community wants another MS, badly, but google isn't it, not any time soon.

  45. can i go out tonight?? by Abstract_Me · · Score: 0

    "but mooooommmmm, im peaking!"

  46. Google Operating System by thenetbox · · Score: 1

    It may just be the beginning. Didn't they try to hire one of the OS people from MS? Also google labs says:

    Passionate about these topics? You should work at Google.
    algorithms
    artificial intelligence
    ....blablabla
    operating systems

    This does not give a definite answer to anything and it could imply lots of other things but it is a good clue. Everything they are doing shows that they are far far from done.

    1. Re:Google Operating System by leonbev · · Score: 1

      Doesn't Google have their own distribution of Linux that they use on their search cluster? Perhaps they're hiring for that.

  47. Google will 0wn M$ by RealisticCanadian · · Score: 1

    Interesting Read, if you're fond of raving. Like much of the "stories" and "articles" that abound on the 'net, radio, and TV; this is one person's completely misleading opinion backed by the sketchiest of facts.

    Google is just getting warmed up. They did not create 'a brain drain in the industry' (too tired to link to more slashdot, go look), snatching up the most talented people with good wages, just to peak at this stage.

    As any geek who's been watching and analyzing google for awhile (I'm sure there are plenty of us here!) knows intrisically, Google is just warming up.

    Maybe we don't 'know' what they plan to do. However, if they keep developing these highly effective solutions, and tie them together, the masses will soon have a completely different view on what the computer can be used for.

    They're already touted by a large % of geeks (read: tech-savvy-users). As all their 'developing projects' evolve, we will see some decisive corporate actions. As for the 'black box' ... well, If I planned to knock microsuck from their throne of power, I wouldn't let the cat out of the bag, either.

    I mean, shit, to many of us slashdotters, 'microsoft' and 'evil' are interchangable words.... so it certainly fits in with "do no evil" :^p

    --
    A couple fans told me that my last journal entry was mint; give it a shot. Hope you like.
  48. So what if they are? by ninja_assault_kitten · · Score: 0

    I really don't give a shit.

  49. Google Reminds me of Digital by eno2001 · · Score: 2, Interesting

    Much like Digital they only employ people who "get it" when it comes to technology and real innovation. Theire chosen back end OS? Linux. Wise choice especially on the technical end. Unfortunately, there are some people who think that technology should exist for business and that's when things go sour. That's what happened to Digital. They were run by some of the most brilliant engineers, but they hhad to compete against other companies run by suits who only care about making money and not advancing technology or society. Most of the time techs can't beat suits at business. Let's hope this isn't the case with Google. I really like seeing companies that are more focussed on moving technology forward and less focussed on insane profit. (Yeah, I know they make a lot of money from ads, but they apparently aren't totally focussed on it because they've been coming out with the most innovative stuff due to their sole focus on the advancement and innovation with technology.)

    --
    -"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
    1. Re:Google Reminds me of Digital by gba · · Score: 1

      what you've said is 'sad but true', a company based purely on innovation has no chance against a company based on capital, no matter how innovative the former.

      what i see i google capitalizing on their adsense marketing data, eventually.

      incidentally there is an article in the most recent wired (13.09) reguarding yahoo's new video search/video on demand technology. although i think this is wonderful and innovative, again, i see no way for them to do this solely based on the, umm, 'coolness' factor?

      --
      Greg Albrecht (gba@undef.net) * -0700 GMT/UTC
      http://undef.net
  50. What If? by Dun+Malg · · Score: 1
    What if everyone is mainly wrong? What if search and PageRank and AdSense are Google's corporate apex. Most companies would be content with that, but Google isn't supposed to be like most companies. But what if they are?

    What if Cringely came to work one day and couldn't think of a single bit of unfounded speculation, or a single word of bizarre Apple cheerleading? So far there are no signs of this happening, but what if it did?

    Cringely is such an ass.

    --
    If a job's not worth doing, it's not worth doing right.
    1. Re:What If? by pe1chl · · Score: 1

      Cringely is not a person. It is an alias for the columnist they have hired at that moment.

    2. Re:What If? by Dun+Malg · · Score: 1
      Cringely is not a person. It is an alias for the columnist they have hired at that moment.

      Yes. For sake of clarity I should have said "this Cringely is an ass".

      --
      If a job's not worth doing, it's not worth doing right.
  51. The real question is... by Stalyn · · Score: 1

    has the amount of Google stories posted on Slashdot peaked? Insiders say no and also point out dupes, inflammatory stories and Zonk blogs are also on the rise. CmdrTaco was unavailable for comment. CowboyNeal was quoted as saying, "[CmdrTaco] is laughing all the way to the bank".

    --
    The best education consists in immunizing people against systematic attempts at education. - Paul Feyerabend
  52. How stupid by sootman · · Score: 1

    God damn, the company is just a few years old. It's like watching a nervous parent with a baby: "OMG he just cried! is he hungry? is he STARVING?!!?" (baby sneezes) "OMG! is he sick? is he DYING?!?!?" Fucking A, give'em a couple years, OK?

    Has journalism always been like this? Were there articles 95 years ago asking stupid questions like "Does Ford's lack of a steam vehicle spell the death of this company?"

    If anything, the success of MS has shown us that you don't even need smart people and good products to maintain a lead. (No offense to the many bright people at MS.) Even if Google has peaked (which I really, really doubt; I think they're just warming up) they can coast along profitably for decades and if they survive that long, it will have a lot more to do with marketing and general business acumen than whether the quality of their products is improving, declining, or staying the same.

    Look around your neighborhood. See all those restaurants? See how some close in 2 years and some stay open for 20? It has little to do with the quality of the food. I'm sure everyone has a restaurant they thought was great that is gone. (Me, I miss Darby Dan's in SSF. Unbelievably good sandwiches.) It has to do with luck, skill, circumstances, and a million other things. As long as the food doesn't make people sick, you've got that base covered. Everything else depends on these other things.

    And, even if google has peaked, so fucking what? I think everyone on this board agrees that their search engine alone makes the Internet 100x more useful than it was 5 years ago. And as long as they have enough brainpower to keep pumping out nifty things like google maps, I'm happy.

    (Note that I say all this as a big fan of Cringely in general. Here's one of many reasons.)

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  53. Dull is ok by Alomex · · Score: 1


    The question of what those 600+ PhDs are doing is quite a natural one. It seems that it takes that much brain power to keep the system running smoothly. Can you imagine how difficult is to mine the daily amount of data that is produced? or intelligent ways to foil google spammers? or to distinguish what is dark web garbage from what is dark web gold?

    Microsoft history's shows that a company can grow tremendously big on the basis of a single insight that is never replicated (the single insight of M$ is "software is where the money is, not hardware").

    Google's hasn't even had a single unique insight. The Page ranking algorithm (which is quite clever), was more or less independently co-discovered by Altavista. The rest has been good execution over an Inktomi-style platform. But the point is, that this is all Google might ever need. Good execution and rather incremental hidden improvements.

    1. Re:Dull is ok by GigsVT · · Score: 1

      Ahh, you forget the UI aspect.

      Altavista was just as good as Google. For a while. Then Go bought them (or they bought Go or whatever). And Altavista started looking like the craptacular "portal" that for some reason these idiots thought users wanted.

      The altavista started all these "online catalog of everything" ties. I don't know if anyone remembers the labyrinth of thousands and thousands of catalog pages on altavista, where you could buy anything, from shoes and sweaters to tents and food. This was around 2000.

      Anyway, Altavista failed because they lost focus. As google tacks more and more functions on, they very well may fall victim to the same fate.

      Do one thing, and do it well.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
  54. Still relevant, fading slightly by crucini · · Score: 2, Interesting
    From their tenthings page:
    2. It's best to do one thing really, really well.
    Google does search. With one of the world's largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better.

    Followed by some defensive fudging to link the "hardcore search" mantra with the current portalization of google. Interesting note at the page bottom:
    * Full-disclosure update: When we first wrote these "10 things" four years ago, we included the phrase "Google does not do horoscopes, financial advice or chat." ...

    What the recent NCSA study showed, contrary to the slashdot interpretation, is that Google remains very vulnerable to keyword spammers, while Yahoo is quite good at muting them.

    Google is no longer a clear-cut leader in search, and they are branching out to the full spectrum of portal services. And it's not clear that they will succeed in these new areas.

    I'm very grateful to Google for increasing the demand for engineers, pressuring other companies to ramp up engineering and prioritize innovation, and teaching the world that giant flashing gifs and paid placement listings were not the way to go. And Google Maps shows that Google is still capable of giant leaps forward.

    I'm puzzled, however, by the level of Google fanboyism on slashdot. I guess a lot of you were "imprinted" by Google back in the Dark Ages of search when nothing else worked right, and cannot see them objectively.
    1. Re:Still relevant, fading slightly by Anonymous Coward · · Score: 0
      Google did two things right in the late 1990s:
      • They were Linux-friendly at a time when most big companies considered Linux a toy
      • They had a search algorithm which made their search engine much more immune to spam than Altavista, the then-big search engine.

      However, I have seen more and more spam creep in to Google this last year. I see Google as a one-trick pony; they will not continue to grow unless they pull another rabbit out of their hat. Hence Google groups (which, yes, started off as a way to search Usenet), gmail, Google Chat, maps.google, etc.

      (Disclaimer: I interviewed for Google and they did not hire me. I am not disclosing any Google proprietary information obtained during my Google interview with them in this posting.)
    2. Re:Still relevant, fading slightly by FreshFunk510 · · Score: 1

      As a fanboy, I'd say that some of it is warranted. It is one of the few tech companies that have done exciting things over the past 6 years.

      Some of the things they've put out/purchased that I like: froogle, google groups, picasa/hello, and google news. I suppose one could "throw out" groups and picasa since the former already existed as usenet and picasa was a purchase. That leaves froogle and news. Froogle is decent but I don't use it as often as Groups (everyday).

      With that said, I suppose you're right about the imprinted fanboyism. I think back to 1999/2000 when I first started job searching. I recall seeing the Google booth at a job fair where they were the only ones to have two hot blondes. I actually had a bad impression because these chicks, while good to look at, knew nothing about the company and just handed out t-shirts. 5 years later they are the "next thread to Microshaft."

      I think a large part of the excitement is the image. Brin and Page are certainly no Bill Gates. They aren't this beheamoth like Yahoo and going nowhere (yet). Yahoo used to have a lot of luster, imo, when it was seen as an inventor (which Google is still seen as). Now Yahoo has converged on your corporate style company (read the plethora of articles available on this about 3-4 years ago).

      Who else is there? Apple's exciting because they've put out ipod, itunes, mac machines for cheap. One notable from Yahoo is Flickr but that was a purchase too.

      --


      "Injustice anywhere is a threat to justice everywhere." - Martin Luther King, Jr.
  55. They can still APPLY PR & AS to new areas by Jeff+Molby · · Score: 2, Interesting

    What if search and PageRank and AdSense are Google's corporate apex.

    That's probably true, but it's completely irrelevant. There are still countless areas in which they can APPLY PageRank and AdSense.

  56. Has Apple picked? by Anonymous Coward · · Score: 0

    In our company it's Linux that's killing Microsoft, not Apple.

    And it appears that we are not alone: according to our web site stats Linux desktop is used by 8% of the users, Apple - about 2%. Somehow I doubt that Apple's recent architecture change will help increase Apple's user base, more likely the opposite will happen.

    As for iPod... I think Archos 20GB Gmini is a better option (tiny and under $170).

  57. I agree on some point on Apple by UnknowingFool · · Score: 2, Insightful
    I agree with Cringley that Microsoft shouldn't overlook Apple and focus too much on Google. The recent migration to Intel should have sent warning signs. If Mac OSX on Intel performs better and more reliablly then Windows, PC makers like Dell and HP can't use the megahertz argument. That's a big "if" though.

    The other reason the Intel move hurts Microsoft is less subtle. By switching to Intel, Apple hurts development on the new Xbox360. Right now development is done on Apple G5s probably because of the similiarity in chip architectures. By moving away from PowerPC, Apple makes it harder for game companies to develop. Sure developers could probably use something else like Intel emulating PowerPC or an IBM PowerPC machine. But the later is very expensive ($5K a piece) and the former doesn't provide for real-world simulations.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  58. OS 10.4 loaded on an IPOD by gorkhal · · Score: 1

    is gonna hurt microsoft???!!
    i mean how?? All ppl are going to do is play music and video files from within the OS. So how is it that consumers will be exposed to the rest of the supposedly great features of OS 10.4. Why would they even bother?? Unless the IPOD's plan is to morph into a PDA, there is no reason for people to do anything else other than multimedia.
    Even if this works out, all this will do is sell more IPODS nothing else.

    --
    Sig Under Construction
    1. Re:OS 10.4 loaded on an IPOD by saddino · · Score: 1

      No, no, no.

      He means OS X installed on an iPod simply as a distribution medium (the iPod also functions as a removable storage device), not OS X installed and running on an iPod.

      His idea is: "buy this iPod, get a free OS for your PC" (some assembly required: copy the OS X Installer off your iPod and run it).

    2. Re:OS 10.4 loaded on an IPOD by dragonman97 · · Score: 1

      Why not run it like this:
      Slashdot | IBM Using iPod to boot Linux on PCs

      That would *rock*. I think you'd find people clamoring for them, to be able to take a very usable system all around with them (if Apple made a serious go of it, I have a feeling it'd be great). IT managers would be pulling their hair out trying to prevent workers from bypassing the cool blue of 2k from running on their nice hardware. :P (Yes, I know you can prevent USB/CD/floppy booting from the BIOS, but depending on the IT shop, how much of that is done can vary quite a bit.)

  59. Google is on its way to Victory. by Praedon · · Score: 1

    I hope Google makes it to the top. With a name like that, even Babies can pronounce it! With all jokes aside, Google has turned from being a decent search engine, to what a standard of search engines should be for all the others. I personally have Desktop 2 beta, Stayed up all night and pressed refresh on google.com/talk till I could download it, and I use google maps on a daily basis (I freak out my friends that are computer illiterate that I can watch them with google satellite maps).

    --
    Just me
  60. Operating systems don't exist for their own sake. by Anonymous Coward · · Score: 0

    "Every one of those iPods is a bootable drive. What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version -- OS 10.4 -- on every new iPod in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?"

    An operating system without programs is pointless. Linux already offers a good (in some ways superior) os with all the programs you will ever need. The uptake on the desktop has been glacial. What makes Cringely think people would download and use an Apple os any more readily than they already download Linux?

    He may be right about one thing. Usually people are lucky if they get one good idea in a lifetime. Look an Einstein. A couple of good papers and then he spun his wheels for the rest of his life. Google could well be the same. I sure wouldn't bet money that they will have many more groundshaking innovations.

  61. Underestimating importance of human resource by snowwrestler · · Score: 1

    Cringely is underestimating the value of the human resource. Google now has a ton of very very smart people working for it, and it gives them a lot of freedom with which operate. Past experience with Bell Labs and Xerox PARC shows that such an environment can produce big innovation that results in huge corporate value. Xerox failed to capitalize on their innovations, but that was a management problem. Google is smarter--they throw their innovations into the marketplace ASAP to see what sticks.

    Long-term, the most important aspect of a company's value is its people. Good people can innovate their way around industry crashes and dead-ends. Look at IBM and Microsoft for examples in the computing industry. Google has great people.

    --
    Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
  62. Google will triumph by Anonymous Coward · · Score: 0

    Cringely probably has a secret working relationship with Apple, or is still friends with Steve Jobs and wants to downplay the significance of Google to the market.

    His column sounds more like wishful thinking on his part than anything of predictive value. Mark wants Apple to defeat Microsoft and become king of the hill - not Google. He's dreaming. Google is poised to become the next Microsoft.

  63. I disagree by digitalgimpus · · Score: 1
    Bias: I'm studying for a Business Management Info Systems Degree.

    There are a few obvious wrongs in this article:

    It's just a hunch of mine, but with more than $2.5 billion in cash already on-hand, I don't think Google has any plans at all for that extra $4 billion.

    You don't just do that unless you have some sort of a plan. It may be long term (rather than short term, which is all analysts in the US tend to care about... unlike their european or asian counterparts)... but it's unlikely there is no plan.

    I'd suggest it's infrastructure. The "google grid" everyone talks about. They were interested in Fiber, have interest in open source... use massive amounts of bandwidth and disk space like it costs nothing... hey guess what: they are building a network unlike any other. By having this massive network they have the brute force necessary to outdo any competition. If MSN decides to offer 10GB email accounts or online storage... Google can easily outdo them. It's having the means to do anything they want.

    Yes, Google could buy Skype with that kind of money, but Google won't buy Skype. Google prefers to build rather than buy.

    Um... no. Blogger, Keyhole, Picasa, DejaNews, ZipDash, Where2, Urchin, Dodgeball, Applied Semantics... yea, they buy quite a bit.

    I think they will buy more as well. Skype, Technorati, My Way, even Napster is a potential target (music integration via subscription), or Real.

    They are building a platform. It's never been done on this scale before. Not an OS, but a Platform. A web based, grid or services and utilities that can easily be tapped to store, retrieve, process, and analyze information.

    That's what Google is up to.
  64. Apple can't give away OS X by Dlugar · · Score: 2, Insightful

    The big draw of OS X, and one of the big reasons why it rocks and Windows sucks, is compatibility. Getting device drivers to work, and to work well with each other, is the biggest nightmare to stability and ease of use ever invented.

    I can't imagine that these people who continually suggest that Apple get OS X working on commodity Intel boxes have ever really used Macs. Apple doesn't sell a computer--they sell a user experience. Seriously. From the moment you plug the computer in, you're in a little Apple dream world, full of eye candy and "everything works" and stuff that's easy to use. Do you think replicating that experience on commodity Intel boxes is easy, much less even possible? Do you think that Apple would want to risk their image on such an outrageous gamble? Not a chance.

    Dlugar

    --
    Computer Go: Writing Software to Play the Ancient Game of Go
    1. Re:Apple can't give away OS X by griffjon · · Score: 1

      Saying never is NEVER a good idea (except in that case). In 1995, I probably said that I'd never use or recommend a Mac. Now, I recommend them highly to my non-geek friends. On my recommendation, my ex, who'd been a Windows user all her life, bought one. A few months later, I get this email that say "uh, I just kinda noticed that I never turn it off except for sleep mode, and I never have to reboot it... should I, like, reboot it occasionally?"

      I laughed. It's funny how much we've internalized and accepted Windows' faults and foibles.

      That being said, I would doubt that Apple's about to open up OSX to Random BeigeBox anytime soon, for exactly your point, they want guaranteed working hardware. Now, they might try opening it back up a bit with approved dealers and an approved hardware list now that they're working on Intel happily, and in one far-down-the-road day, I could see a full-open architecture to compete directly with MS Windows, but yeah, not this decade, (most likely).

      --
      Returned Peace Corps IT Volunteer
    2. Re:Apple can't give away OS X by Anonymous Coward · · Score: 0

      A little bit more background (I was the guy who wrote to Cringely with the idea)....

      My premise was that, regardless of TCPA or any other DRM Apple may be counting on, it is a given that OS X Intel will eventually run on commodity hardware. My thought was that Apple might as well embrace the inevitable.

      I thought the best way to do this would be to hire some of the people behind Knoppix, who have already proven that it's possible to ship a CD with a highly compressed file system that includes drivers that will work with the vast majority of PC hardware in circulation. On a 60GB iPod, a 680MB CDROM ISO is effectively a rounding error.

      One half-baked portion of my idea was that Apple should include only some kind of "lite" version of OS X. I imagined that they could include some kind of tag line on the screen saying "For the ultimate OS X experience, run it on a Mac" or some other thing. The idea of user Tiger for the ISO after Leopard ships is one of the things that Cringely "gleefully embellished".

      I'm still not sure of the details, but I think getting a bootable version of OS X into a few millions extra hands per quarter can only be good for the Mac platform.

    3. Re:Apple can't give away OS X by toddestan · · Score: 1

      The big draw of OS X, and one of the big reasons why it rocks and Windows sucks, is compatibility.

      I thought that was the other way around. The big appeal of Windows, and especially Linux is that you can run it on a wide variety of hardware. With OSX you're stuck running it on a limited selection of somewhat pricy hardware.

    4. Re:Apple can't give away OS X by Dlugar · · Score: 1
      I'm still not sure of the details, but I think getting a bootable version of OS X into a few millions extra hands per quarter can only be good for the Mac platform.
      If OS X doesn't work as flawlessly and beautifully in those "few million extra hands" as it does on proprietary Mac hardware, then that's not only not "good for the Mac platform," it's a serious blow to Apple and OS X's image.

      What you're imagining is millions of people experiencing OS X, loving it, and going out and buying expensive Mac boxes. Instant profit for Apple! Right?

      Nope. You're far more likely to see one of the following two scenarios:

      1) iPod OS X doesn't work nearly as well on commodity Intel boxes as it does on Apple's closed hardware. People use it, see that iPod OS X has many of the same problems that plague Windows, and have no desire to switch operating systems. Apple's image suffers.

      2) iPod OS X works nearly as well as "the real thing"; users switch to using it and buy crappy cheap hardware instead of purchasing the entire "Apple experience". Net profit to Apple? Zero.

      Even getting #2 is a huge risk for Apple, a nightmare to support, and lots of development dollars. Making that gamble to get nothing but market share seems unlikely at best, ridiculous at worst.

      Dlugar
      --
      Computer Go: Writing Software to Play the Ancient Game of Go
    5. Re:Apple can't give away OS X by HateBreeder · · Score: 1

      Market share is everything. Market share = power.

      How many copies of windows out there are pirated copies, in your opinion?
      I assure you that the numbers exceed by a factor of at least 3, the number of legally purchased copies.
      (I'm only considering home-users)

      Do you think that hurts Microsoft?
      Hell no.
      It makes them much stronger.
      The bigger the market share - the more developers you got working on writing apps for that OS.
      The more apps - the stronger your hold.

      Apple has everything to gain from making their OS a common commodity.

      Forget about the "apple experience bundled only with apple branded hardware " - I think apple has peaked itself with that attitude.
      Time to expand - or die.

      --
      Sigs are for the weak.
    6. Re:Apple can't give away OS X by Dlugar · · Score: 1
      How many copies of windows out there are pirated copies, in your opinion?
      I assure you that the numbers exceed by a factor of at least 3, the number of legally purchased copies.
      That's certainly true, and it undoubtedly helps Microsoft in a lot of ways, but Microsoft makes at least more than token efforts to discourage piracy of Windows--they certainly don't go around encouraging it.

      So why should Apple be any different? Marketshare isn't everything. Microsoft has repeatedly said that their biggest competitor is themselves--i.e., previous versions of Windows. Why would Apple want to deliberately flood the market with free copies of their software that they then have to compete against? It would possibly make them the dominant desktop, but would it make them gobs of money? It seems unlikely.

      Time to expand - or die.
      Apple has been a niche player for decades. People having saying that for years--and still Apple survives as a niche player, and makes a considerable amount of cash doing it. I think it's pretty reasonable to expect they can keep doing it for at least another half dozen years or so.

      Dlugar
      --
      Computer Go: Writing Software to Play the Ancient Game of Go
    7. Re:Apple can't give away OS X by sickofthisshit · · Score: 1

      "uh, I just kinda noticed that I never turn it off except for sleep mode, and I never have to reboot it... should I, like, reboot it occasionally?"

      If your ex is running Software Update regularly, as she should, she probably has had to reboot.

  65. what the hell is all this attacking Google .... by 3seas · · Score: 1

    ...really all about?

    in comparison to a few other computer industry companies, google still ain't very big. In fact they are rather small.

    What was Bill Gates last estimated personal worth? 30 Billion or so?

    And this 4 billion company stock... compairs to that how?

    And lets not forget the oil business... don't forget the price of oil is rising as the US free up a country rich in oil and we all know its money going to terrorist who want to kill us...(rolls eyes)

    Get a perspective people, I'm sure those blowing this google grain of sand into a mountain are really just trying to suppress competition before it really become competition in their ballpark.

    Maybe there should be a more genuine measure of why this is happening. Such that might just expose googles support for open source to be a reason for such an attack by proprietary forces...

    I can easily think of half a dozen things Google could be up to that would really and genuinely threaten the half ass sudo programmer and "how to deceive the public to spoon feed tech" industry....

    Considering MS is a marketing company first and formost, second a legal research "what can we get away with or pay small fines compaired to what we gain" market backing and a innovation buyer (not an innovator)...is it really that hard to be better than that?

    IS being better than that something for that to fear?

    Sure!

    So where is this attack on google really comming from?

    1. Re:what the hell is all this attacking Google .... by otis+wildflower · · Score: 2, Interesting

      Probably because their HR department has rubbed a bunch of techies the wrong way. Having to wait 6+ months for a response (if you're lucky) on a _solicited_ resume, then being prompted to take phone tests _after_ you've landed a job that has better pay. That, coupled with the company's opacity, could understandably damage their reputation amongst the traditionally hypercommunicative hacker community and OSS folks. Good guys aren't supposed to be that secretive.

      Also, word on the street is that the 20% of 'personal research' time is now essentially added onto a standard work week, thus driving the hours on the job up, which smacks of a growing sweatshopization (but which may also be a symptom of bad HR).

      OTOH, of the folks I know there, all seem to be pretty happy, so it could all just be sour grapes and bullshit. Still, hubris is something to actively, constantly thwart.

    2. Re:what the hell is all this attacking Google .... by Anonymous Coward · · Score: 0

      Scientologists are happy, too.

  66. Re:If, so this would be a huge boon for slashdot.. by Pfhorrest · · Score: 1

    ...a once-romantic company like Google making the transition from dewey-cheeked lass to, well, a grown-up company...

    It's not so much the fun we'll have watching certain G-accolytes feeling betrayed....

    I find it humorously appropriate that as I read through this post of yours, my iTunes random playlist switched to one of the sadder, more tragic tracks from the "Revenge of the Sith" soundtrack. :-)

    --
    -Forrest Cameranesi, Geek of all Trades
    "I am Sam. Sam I am. I do not like trolls, flames, or spam."
  67. a pipe dream (?) by eshefer · · Score: 1

    first stage (2006-2007):

    Mac on X86 comes out. a lot of mac users buy the new systems.

    the mac X86s cost about the same as dell machines (since apple does not pay OS tax to MS and other third party software vendors like dell does) a lot of linux users buy macs to run linux.

    power windows geeks buy these macs to run mac and win via dual boot.

    second stage (2007):

    virtualization software like vmware or wine are ported to osx on mac - windows users start to buy these systems and use win on top of mac osX. many ipod users that hav'nt made the switch now do.

    high optimization type application developers who have not developed for mac befor now have no reason not too (games, video, cad) and cross develop for macs.

    third stage (this might happen early or it might happen too late)- microsoft wakes up - makes a virtual PC+vista version that is targeted twards X86 mac systems running osX. if MS doesn't do this in an elegant way, wine supercides windoes and locks MS out of that game.

    fourth stage (2010) by this time there is no reason not to run a mac rather then windows since 99%+ of the applications are nativly coded for mac osX, those that don't (legacy apps) run via virtualization - people use WIN virtualization apps less and less.

    now apple systems cost LESS then PC systems since apple buys such a large ammount of chips from intel that they can get a much lower price for componants then all the pc companies, including dell (don't laugh, look at the mp3 market, same thing - apple gets better prices for flash componant) at this point dell starts to lose money - unless they do something drastic. ms gets most of it's revenue from selling mac software.. and ported .net dev tools on mac.

    steve jobs leave the CEO and remains chairman - runs for california GOV, and wins. a week later he declars war on washington state.

    at this point apple sells more computers then dell and all the other companies combined. apple becomes a bigger company then MS. infact apple becomes larger then any other company in history.

    stage five: the DOJ hits apple with a second monopoly charge (they'll hit apple with an ipod monopoly charge sometime in the next two years..).

    (though by the time this happens steve is alwredy US president, changes the US political system and becomes dictator)

    stage six: ummm.. donno the crystal ball is pretty hazy now.

    1. Re:a pipe dream (?) by Anonymous Coward · · Score: 0

      "first stage (2006-2007):

      Mac on X86 comes out. a lot of mac users buy the new systems."

      You blew it right there with the first item on your timeline.

      IBM dumping Apple isn't going to make x86 based Macs any cheaper than they currently are and from everything we do know presently IBM PPC chips are cheaper than Intel's chips Apple will be using.

      Not only are x86 going to be the same to more expensive they are going to be constantly out of date. Apple sticks to a six month at least update schedule. And not only are there hardware problems, Apple hideous graphics drivers are going to remain since switching the CPU is not going to change the way they are developed by Apple.

      x86 Macs is just a stop on the way to Apple becoming an iPod/iTMS company.

    2. Re:a pipe dream (?) by eshefer · · Score: 1

      "Not only are x86 going to be the same to more expensive they are going to be constantly out of date. Apple sticks to a six month at least update schedule. And not only are there hardware problems, Apple hideous graphics drivers are going to remain since switching the CPU is not going to change the way they are developed by Apple."

      you may be right about the chip prices, but concider that now apple does not have to design and build a chip set, for example. the upgrade cycle point is valid - but it remains to be seen what apple does about that - this policy may change for componant system upgrade (rather then architectural changes) - also remember it's likely that apple will use intel's chipsets now, instead of developing the whole architeture in house.

      and don't forget.. do not underestimate Apple's industrial-design-fu which is more powerfull the any of it's competitors.

    3. Re:a pipe dream (?) by Decker-Mage · · Score: 1

      The only problem with that scenario is that DirectX still doesn't work right on a virtual architecture. I know, it was part of the the most recent beta for VMWare Workstation and a lot of DirectX apps simply break. Virtual Server from MS isn't even trying in that regard as I'm doing the beta for R2 now. Vista will be heavily dependent on DirectX. So until that particular hole is fixed by someone (Intel? AMD?), this is all a pipe dream. Someday, maybe.

      --
      "[I]t is a wise man who admits the limits of his knowledge or skill, and that pretending either causes harm." --Terry Go
  68. so google won't peak for another 20 years? by sjofi · · Score: 1

    cringely seems to be pretty proud of himself for predicting apples shift to intel, so if this prediction is just as accurate, it seems that (1.) cringely is going to speculate googles peaking yearly from now on until (2.) google finally peaks in 2025 in which point cringely can publish "i told you so"-article.

  69. Microsoft? by Anonymous Coward · · Score: 0

    Yeah, maybe.

    But how about YAHOO?
    Jesus, you NEVER hear anything bad about Yahoo.

    It's the same news media pundits, yet they are so utterly softball in their critiques of Yahoo, and then engage in relentlessly NEGATIVE speculation about Google.

    Hmmm...
    Weird.

    1. Re:Microsoft? by WilliamSChips · · Score: 1

      That's just because Yahoo has faded away from the spotlight. It could be Yahoo, but Microsoft is the one who *really* wants Google to fall, because if Google doesn't fall, Microsoft can't push M$-only solutions.

      --
      Please, for the good of Humanity, vote Obama.
    2. Re:Microsoft? by lotusdriver · · Score: 0, Troll

      You don't need to read anything to know how crap Yahoo is. They are the equivalent of M$ bloatware for the pseudo portal world.

  70. Re:If, so this would be a huge boon for slashdot.. by Anonymous Coward · · Score: 0

    Funny how your disdain for "the most virulent (ahem) MS-loathers" sounds like, well, their own disdain. Indeed, you spew out the tired old /. over-mind crap as freely as those you are whining on about. Sounds like a little projection of your own there, chap.

  71. Wow, I hadn't thought of that. by KingSkippus · · Score: 1
    Try Cedega, I've heard it works fine with that particular game.

    No, I'm not being facetious, I know about Cedega but really hadn't really considered it before. A quick browse of their database shows that City of Heros does indeed run on it.

    Now if you'll excuse me, I think I'm going to try it out. Thanks, man, and I'm glad to see that someone modded you up, though I would have gone with Informative... :-)

  72. Google Labs == (Bell Labs - 40 years) by AlaindeBotton · · Score: 2, Interesting

    I think it's clear that Google Labs will be what Bell Labs was 30 years ago. Trust me, we haven't even seen a fraction of what they are currently working on. You can doubt what they are doing all you like, it doesn't change the fact that they are packed with talent. Perhaps they will not be as hugely profitable as they have been with AdSense, Bell Labs never made great profits, but I have no doubt they will be the most innovative place on the planet for the next 10 years.

  73. New Products by Bugmaster · · Score: 1
    Cringley claims that Google won't come up with any radically new products, but I can think of at least one.

    Last I heard, Google was working on an improved way of doing machine translation. If they manage to get it to the point where it can translate from one language to another as well as a moderately competent human translator can... the breakthrough would be as powerful as Google itself (i.e., the search engine) was.

    Of course, some people would say that such a powerful machine translator cannot exist a priori, but I guess time will tell :-)

    --
    >|<*:=
    1. Re:New Products by Anonymous Coward · · Score: 0

      It would be a breakthrough of much greater magnitude, considering that the awful state of macine translation today is the result of decades of R&D by companies like SysTran that have a huge vested interest in finally getting to the stage where human translators can be supplanted.

  74. Forget Netcraft by roman_mir · · Score: 3, Funny

    Robert X. Cringely confirms: Google is dying!

  75. It wont be games by gad_zuki! · · Score: 2, Interesting

    The saying "games drive the market" really is about the rapid upgrade cycle of the home user. Its a great way for intel, nvidia, and the rest to say "See, thats why you need this new chip. You cant play this game!" Its the old keeping up with the jonses strategy and it works.

    Back in the day, Apple thought it could get OS dominance by giving away machines to schools and selling pricey GUI driven machines to business. Well, it ends up that its very convienent for people to buy a computer that runs some of the stuff they run at work to do work at home. MS had a good start in the business world and it just translated into the home market.

    Not to mention the x86 architecture was much more hacker friendly than Apple's offerings at the time. That's still true today.

    Lastly, the game companies are developing in DirectX anyway so they seem to have drunk the kool-aid with the rest of the industry.

  76. Certainly not on /. by Luscious868 · · Score: 1

    Certainly not on Slashdot ... judging by the number of stories were subjected to on a daily basis.

  77. Is Cringely in cahoots with Roland? by MarkusQ · · Score: 2, Funny

    Or better, are they the same person? Has anyone seen them in the same place at the same time (and survived with enough sanity intact to report the fact? I didn't think so). But both of them seem to subsist on pompously worded pointless "conventional wisdom challeging."

    Is "T" actually a vowel? What if paper money was edible? Is it already? Dispite what most city dwellers think, most of the worlds buildings are still only one story tall! And made-up words--are they really neologisms, or is everyone just crumulous?

    Is this tabloid journalism for the neo-technoploobi, or something...more sinister.

    Inquiring minds want it to STOP.

    --MarkusQ

  78. Cringely is a Slashdot Karma Whore by MOBE2001 · · Score: 2, Interesting

    Why? Because he hates Microsoft and loves Apple. Both MS and Google have a shitload of money to invest and both have tons of stuff they can do with their money. But if Google really wants to take on both MS and Apple, and even Intel, I think I got an excellent suggestion for them.

    In my opinion, Intel and the rest of the big processor vendors can only come up with so many incremental improvements before they bore the market to death. Microsoft is mired in buggy code that they'll never be able to fix. Apple is playing second fiddle in the market. So what comes next?

    I suggest that Google starts working on the biggest problem facing the computer industry today: unreliable software. It's costing us billions of dollars and even human lives. Consider that the basic architecture of the processor has not changed in more than 150 years, when a guy named Babbage and his girlfriend Ada built their mechanical computer around the "table of instructions". All processor architectures have been based on and optimized for the algorithm ever since.

    A truly innovative architecture would abandon the algorithmic model altogether and embrace a non-algorithmic, signal-based synchronous software model. It would not only revolutionize the computer industry, it would solve its nastiest problem: software unreliability.

    But can we really expect the big guys (Intel, AMD, IBM, etc...) to be truly innovative at this stage of the game? Their approach is evolutionary, not revolutionary; and they are doing just fine as it is. They have no great incentive to change. Hopefully, a bright upstart will get the message and make a killing while the behemoths are busy fighting each other for market share. They won't know what hit them until it's too late. The message is simple: There is a solution to the software reliability crisis. The disadvantage is that it will require a radical change in both processor architecture and software construction methodology. The advantage is too good to ignore: 100% software reliability! Guaranteed!

    This is the stuff that revolutions and great companies are made of. After a century and a half, I think it's time for a change. He who has an ear (and the venture capital) let him hear!

    1. Re:Cringely is a Slashdot Karma Whore by WilliamSChips · · Score: 1
      --
      Please, for the good of Humanity, vote Obama.
    2. Re:Cringely is a Slashdot Karma Whore by BasilBrush · · Score: 0

      Don't worry about it. He's probably autistic.

    3. Re:Cringely is a Slashdot Karma Whore by nmb3000 · · Score: 1

      Cringely is a Slashdot Karma Whore

      It would appear that he isn't the only one around here...

      --
      "What do you despise? By this are you truly known." --Princess Irulan, Manual of Muad'Dib
      /)
    4. Re:Cringely is a Slashdot Karma Whore by KermitJunior · · Score: 1

      So you want Google to invent.... Linux! (just kidding :)

      --
      There is a Universal Life Value Check it
  79. How smart are they really? by rinkjustice · · Score: 1

    What are they DOING in all those buildings with all those PhDs?

    Apparently not thinking much about Linux.

    In fact, I don't think most of those supposed smart people working for Google even understand Linux. Alot of hype, that's all it is.

  80. Print.google... scholar.google.. talk.google by xtal · · Score: 1

    Think of all the information in publishing house catalogs that can't be easily accessed (by easily; I mean instantly, not free).

    Print.google, when it was up for the beta, had the promise of offering instant access to books.

    Images.google works, and works well. News.google.

    Google is just getting started; there's soo much information out there and no really great way to access it all on a whim - except, that is, google. Making the world's knowledge available instantly is what google is about, and they're doing a great job. Nobody else has even come close.

    Nobody likes you when you're mopping the floor with everybody else, but that's exactly what google is doing.

    --
    ..don't panic
    1. Re:Print.google... scholar.google.. talk.google by MighMoS · · Score: 1

      >there's soo much information out there and no really great way to access it all on a whim - except, that is, google. Making the world's knowledge available instantly is what google is about, and they're doing a great job. I thought making the world's knowledge available was wikipedia's thing...

  81. How does Google make money? by danielk1982 · · Score: 1, Insightful

    The problem with Google is that they are not diversified enough. They only have ONE revenue stream from Adsense. Google Search and to a lesser extent, Gmail, are the vehicles driving it.

    Now what? Desktop Search, Google News, Gtalk, Picasso, Gmaps, GEarth are all interesting apps/services, however, they...don't...make...money.

    Microsoft has like 10 different revenue streams, some completely separate from Windows (e.g. Xbox), so does Apple and so do most companies who are smart. Even Yahoo has diversified, offering paid services, making deals with cable providers. Google is very very dependant on search.

    1. Re:How does Google make money? by cjb110 · · Score: 1

      They do have their enterprise search boxes too, but agreed you would think they would want to start finding more revenue streams.

      However their view might be that if they are the best at generating money from ad's, then that business is enough to support all these 'free' projects.

      You also have to remember that these 'free' project's may not generate revenue, but they do generate brand recognition and good PR, which in some circles is worth a hell of a lot more.

      --
      ----- I refuse to have an argument with an unarmed person
  82. Don't Count the PHD's Count the Beards by Anonymous Coward · · Score: 0

    'Nuff Said.

  83. Moron by szfsoft · · Score: 2, Informative

    The point is - It's not only you putting your own name on websites YOU control, it's everyone else who mentions your name on their website - Employers, friends, enemies, yellow or white pages, clubs and organizations you may belong to, forums, chatrooms, IRC logs, blogs, blog comments, guestbooks... The point is that restricting others' access to information about you is only possible to a certain degree. The best way to control it isn't to give your real name out on the internet if you don't have to and be aware of where your name is. Certain organizations publish member lists; if your name appears on a web-accessible membership list and you don't want it there the best way is to notify the webmaster of that site.

  84. nobody cares abour cringely by jleq · · Score: 1

    Ever since it was Exposed that Mr. Cringely blatantly lied about having a PhD and being Stanford professor, I don't think anybody cares about his opinion anymore.

  85. For fuck's sake! by scrwvwls · · Score: 1

    Once a google fanboy, ALWAYS a google fanboy

  86. Re:If, so this would be a huge boon for slashdot.. by FreshFunk510 · · Score: 2, Interesting

    Personally, I don't think it's the hatred of other companies that drives Google fanboyism (I'm a fanboy myself, I'll admit it).

    What makes it exciting for me is that they are the one company, at this point in time, that seems to have that innovative drive along with the resources to fund those ideas. I don't have Microsoft or Yahoo... they just appear to have lost their drive. They improve their products, but they always seem to be in lockstep behind Google. (Some examples: Yahoo releases Search. Google releases search plus Page Rank. Now Yahoo does their own version of Page Rank.)

    What makes us nerds excited is true innovation. What makes us more excited is innovation that WORKS. Google seems to be committed to this vision. Who knows? Maybe they'll go the way of Yahoo when it transitioned from innovator to large, corporate company.

    On a final note, I don't think people here are blindly devoted to Google. I think it's that western sort of competition that drives us to like the innovator, the little guy, the people who make it and keep it exciting. If Google becomes stale, if they become a more settled company with little innovation, then we will be looking for The Next Big Thing.

    --


    "Injustice anywhere is a threat to justice everywhere." - Martin Luther King, Jr.
  87. Google stock price peaked? Perhaps yes! by Tontoman · · Score: 1
    . . .but most especially the company's announcement that it will shortly sell another $4 billion in shares
    Cringely may be right. Right after Red Hat announced their secondary stock offering http://www.bizjournals.com/triangle/stories/1999/1 2/20/daily4.html/ The stock peaked, and has never even come close to reaching that high. http://finance.yahoo.com/q/bc?s=RHAT&t=my&l=on&z=m &q=l&c=/
    Red Hat's secondary offering was successful, and they are still enjoying the cash reserve move than 5 years later.
  88. The more important question... by Anonymous Coward · · Score: 0

    ...has the number of Google stories per day on Slashdot reached its peak?

  89. Turn off your cookies by jtara · · Score: 1

    Google can't find out anything about you if they can't track you with a cookie.

    You don't NEED cookies to do most things with Google. (Unlike some other web sites which either fail to function or give you a page saying that you need to turn on cookies.)

    You can use Firefox's "allow for session" option if you need to set language, turn off safe filtering, etc.

    Of course, you need to avoid using any Google services (such as Gmail) that require a login.

    1. Re:Turn off your cookies by Anonymous Coward · · Score: 0

      You can still use GMail with "Allow For Session"- but you have to log in after every time you leave the site.

  90. Why the Apple thing is silly by Digital+Pizza · · Score: 1
    The idea of Apple giving away OS X 10.5 with iPods and iTunes is certainly amusing but completely implausible.

    I'm willing to bet that the vast majority of OS X sales are to current Mac users who are upgrading; this has to be paying for the development of OS X. If they start giving it away, the R&D money will dry up or have to be taken from iPod sales and I doubt that's a financial position Apple wants to be in.

    The drive/support issue has also been brought up by others here; why would Apple want to have to support all the weird mongrel hardware that might exist in any random PC?

    Finally, some technical issues: the iPod's little hard drive simply wasn't built for continuous use and would probably diie fairly quickly if you tried running your OS off it. The PC would have to have be able to boot from USB and new ones all seem to be able to do that, there are many, many PCs just a few years old that are powerful enough to run OS X well, but whose BIOS's don't suppoort USB booting.

    Trying to tie OS X to the iPos would just be silly; it'd take no time at all for someone to make an DVD ISO image of it and out it on all the toorrent sites.

    --
    We apologize for the inconvenience.
    1. Re:Why the Apple thing is silly by vidarh · · Score: 2, Interesting
      You better go back and read the article again. What he is suggesting is that when Apple releases a new version (i.e. 10.5) they should give away the old version on IPod's (i.e. 1.4) to woo new users to try it out.

      Apple wouldn't make any money off those new users right away, but whatever percentage of them chose to keep using OS X would be candidates for buying an upgrade somewhere down the line, and perhaps even buying Apple hardware.

      And I didn't see any suggestion anywhere that the IPod was suggested as the permanent storage - it could just as well be used just as install media.

      The iPod suggestion was as a means to put OS X in the hands of Apple friendly Windows users to grow the base of OS X users. Putting out torrents might be a good idea for Apple too, but it would still require people to make a conscious decision to use a lot of time to download it as opposed to looking at a leaflet with their shiny new iPod and deciding to give it a spin and see what it's like.

    2. Re:Why the Apple thing is silly by Digital+Pizza · · Score: 1
      What he is suggesting is that when Apple releases a new version (i.e. 10.5) they should give away the old version on IPod's (i.e. 1.4) to woo new users to try it out.

      OK fine, my eyes skipped the "4".

      The way it was worded strongly suggested to me that OSX was installed onto the iPod, rather that having an installer image. I don't care enough to argue about that, but I stand by my other points - it's a silly idea that Apple will be giving away OSX, even an older version.

      --
      We apologize for the inconvenience.
    3. Re:Why the Apple thing is silly by Anonymous Coward · · Score: 0

      If Apple was willing to distribute an old version of OS X free on iPods, they could just as easily put free CDs on the counters in computer stores. The biggest difference would be that they would not be making money from an iPod sale, but how many people would buy an iPod just to get a free copy of OS X?

    4. Re:Why the Apple thing is silly by donnacha · · Score: 1
      If Apple was willing to distribute an old version of OS X free on iPods, they could just as easily put free CDs on the counters in computer stores. The biggest difference would be that they would not be making money from an iPod sale, but how many people would buy an iPod just to get a free copy of OS X?

      Distributing OS X on an iPod would catch potential users at their most susceptible, when they're still bathed in technolust, still reveling in the pink mist of their shiny new purchase. Everyone knows that, in those first few days when you're still delighted with a new gadget, you are far more likely to buy periherals and accessories. If someone is ever going to take the time to give OS X a trial run on their PC, it would be then. That would also be the point at which they would be most likely to subscribe to whole Apple way of life.

      Distributing free CDs would completely miss the point, it would be just as boring as AOL.

      Having said all that, none of this will ever happen, it's too complex a proposition to bundle with a product that thrives on it's reputation for simplicity.
  91. Google Earth by clymere · · Score: 1
    Google Earth isn't even THEIR PRODUCT, they bought it, that's not innovation therefor it can't drive their peak higher, that said what the heck is it even good for, I'd file it under GAME.

    I wonder what kind of qualifications it is exactly that one needs to be one of their "Blog Reporters"...

    Oh, and the google talk backend is Jabber, as I'm sure you're aware. Jabber can act as an intermediary with other protocols, including the ones used by AIM, MSN, Yahoo, etc. If they are smart, they will make use of these features and advertise single sign-on for all services...this has the potential to be a lot less cludgy than gaim.

    --
    once you go slack, you never go back
    1. Re:Google Earth by jrockway · · Score: 1

      > this has the potential to be a lot less cludgy than gaim

      This has an equal potential to be blocked within miliseconds. Do you really think that AOL, MS, and others are going to allow Google to steal their users?

      How is Gaim kludgy, anyway? You're connected to three unrelated networks, but they appear as one. When you double-click on someone's name, Gaim automagically uses the right network to communicate with them. That's about the best you can do when nobody will standardize on a single IM protocol. If everyone used Jabber, you would talk to your MSN friend from AOL by IMing MSNluser1337@MSN.com, etc. That's what the world should be moving towards (it worked for e-mail and routing, after all), but nobody can make money from that, so we'll never see it.

      Unless Google pushes everyone to Jabber, which would be damn cool.

      --
      My other car is first.
    2. Re:Google Earth by FxChiP · · Score: 0, Flamebait
      How is Gaim kludgy, anyway? You're connected to three unrelated networks, but they appear as one.
      You can call that kludgy in that it's sort of like they just threw everything together. I'd love it if you could more easily separate protocols/accounts in the buddy list, but instead, they had to go and make it all mesh together. It makes me wish I could code. *sigh*
      When you double-click on someone's name, Gaim automagically uses the right network to communicate with them. That's about the best you can do when nobody will standardize on a single IM protocol.
      If there's one bug I dislike about gaim, it's that it likes to sometimes add people from buddylists on different accounts to buddylists on other accounts of the same protocol. I don't call that a feature, I call it annoying; separate screen names have separate buddy lists for a freaking reason, dammit. Then again, they probably fixed it a few versions ago.

      By the way, it has nothing to do with the code, but the coders are jerk-offs, at least from what I saw. I mean, yeah, I'll admit to being a tad annoying in #Gaim, but they're brutal to people, especially newbies, and they seem to have an extreme prejudice against Gentoo.

      And I know I'll get modded down for this "anti-Gaim" post probably because the Gaim developers read Slashdot. But seriously, I think they dislike damn near every Linux distro except maybe (MAYBE) Debian. Possibly Linspire for all the sponsoring and crap. Everyone else is apparently an idiot.

      Gentoo users can be zealous idiots. That's obvious. Users of any distro can be zealous, including (and especially at times!) Debian.

      Sorry, but that exclusiveness "you don't use the same distro as us, so we don't have to help you" BS shouldn't fly in the OSS world.

      Hooray for unfair accusations!
  92. What if Apple has peaked? by Jugalator · · Score: 4, Interesting

    He believes Microsoft's greatest threat may come from Apple, in that case I believe he may be living in the past, thinking companies of the past may pose the largest threats. What if people like him are wrong, and Google's mission and their web services is the model for many future IT companies, and the actual hardware you buy will start playing less of a role than it once used to? Even today, I notice myself buying brand new computer systems far less than before. Not even the games (and yes, it's modern games) require a new computer as often as they used to. More often than not, it's just about a new graphics card if anything at all, not about upgrading your 8 MB ram to 16 MB like you used to. You can often keep running with the 512 MB you bought four years ago.

    And when it's about web services, it's their hardware that matters, not Apple's. It seems like the author is putting an awful lot of trust in that hardware markets will decide everything, in an age when web services become more and more complex.

    --
    Beware: In C++, your friends can see your privates!
    1. Re:What if Apple has peaked? by camperslo · · Score: 1

      Apple hardly deserves to be labeled as a company of the past. They've continually proved to be innovative, and have shown willingness to make major changes at any level when it helps them move forward.

      The article wasn't taking about Apple threatening Microsoft as a hardware company. They don't appear to be planning to compete in selling gaming consoles. Clearly the major potential threat from Apple could come from competing OS SOFTWARE sales should they decide to go there. Putting an older or lite version of an OS installer on a iPod would be using the iPod as a promotional tool. Putting an AOL disk in a cereal box or magazine is essentially the same idea, although it is hard to imagine that boosting the sales of those products very much.

      Even if you are entirely right about a shift of many applications to web-services, it is shortsighted to think that Apple hasn't got a big opportunity to be the OS software provider for machines used to access those services. Anyone entering data that matters isn't going to want to do it from a machine infected with a key-logger or other malware. Whether it is a complete OS/hardware bundle or the OS only, Apple certainly could offer something relevant to dealing with such problems.

      Using web services would seem to make more sense for some business applications than for consumers. I think consumers prefer to have their most personal data, pictures, music and video on their own machines when possible.

      While I agree most already have as powerful of hardware as they need for common tasks, there is still room for new areas of demand. Surely some see potential opportunities with high end consumer hardware being able to handle HD video as we approach the end of NTSC TV broadcasting in the US.
      We're also close to seeing the next generation of DVDs. We're not just talking about computer owners upgrading, anyone with a television set might be a potential customer for the right product at the right price. Some things that are too costly for most right now might not be later. Perhaps you recall that the day before Apple introduced the G4's with a DVD burner just a raw Pioneer drive was $5000. Things can change quickly.
      Apple seems to be able to move more quickly than many other companies in either hardware or software. I wouldn't be so quick to write them off as "a company of the past".

    2. Re:What if Apple has peaked? by interstellar_donkey · · Score: 2, Insightful

      I think you hit the nail squarely on the head. What a lot of people fail to understand--the author of the article included--is that the tech world is not just going through another shift, but that the nature of the tech world is change. It's unlikely to ever become stagnant.

      I honestly can't understand the latest popular mantra: "Google has peaked". It seems that those espousing that view or so deeply rooted in traditional ideas of what or how a business should perform that they fail to see that the real beauty of a company like Google is that it doesn't set its sights on any one particular market or business because it understands the fluid nature of the tech world.

      From the article: It will take the company another five years just to mature the businesses they already have

      That statement is screaming ignorance of the tech business world and a devotion to old fashioned thinking. Specifically: "Find a product or service, slowly develop it over a period of years, fight competitors for market share, and comfortably become one of the leaders in the industry". That way of thinking might work great if your in the business of selling bird feeders, but it's folly to suggest it should be an acceptable business plan in the tech world.

      In another five years, the "businesses they already have" may be irrelevant. Remember, Windows 95 was released only 10 years ago last Wednesday. In August of '95, very few companies even had web pages. IT was exclusively a productivity focus, and had next to nothing to do with marketing. Assuming a geometric increase in change (which isn't all that unreasonable), we can only speculate in dim generalities what the tech world will be like in 5 years.

      A company that's going enjoy long term success in the ever changing tech world is one that doesn't spend too much time developing any one product line, because something else can come along which literarily overnight renders that product or service moot.

      Google seems to understand this. While their roots are in the search engine, they've proven to be quite adept at entering new avenues and in a very short period of time offering a service which is significantly better then their competitors.

      While no one other then those who are the inside can say for sure, it appears that their path to success is pretty simple:

      1. Find out what people want, and give it to them. While Google was working on making their search engine faster and further reaching, Yahoo was trying to turn their search engine into an "Internet Portal". The thing is, people wanted a better search engine. Nobody wanted, or even asked for a portal. Google says "We're going to provide for people what they say they want" while Yahoo was saying "We're going to provide something for people that we think they want". While Yahoo's search page was becoming more and more cluttered with useless widgets, Google's page was simple and to the point. (to see what I mean, go to http://www.yahoo.com/ and then http://www.google.com./ If all you want to do is search for a webpage, the simple design of Google's search engine suggests a greater utility).

      2. Don't fill customer's heads with marketing hype about how you think your product should be used. Instead, make your product versatile and flexible enough so that others can discover a way to use it to its fullest potential. Google maps (maps.google.com) is a great example of this. Take a look first at one of Google's competitors in this field: Mapquest. At the top of the page is a claim of what Mapquest can do. "You can find it!". There's another blurb at the bottom about how great they are because you can use Mapquest to link maps from your website. A full quarter of the page is devoted to an advertisement. There are links for finding everything from Hotel rooms to fishing trips. Yet, despite all of these fancy, in your face claims of how great Mapquest is, it's still little more t

      --
      The Internet is generally stupid
  93. They have now. by zoogies · · Score: 2, Funny

    Has Google peaked? What!? Who dared violate the Eleventh Commandment? Google is on its way to free WiFi for like, everyone, and taking over the freakin' world! Of course it hasn't peaked! Of course...it has now, thanks to t3h slashd0t effect.

  94. google will peak then sell it's marketing data by gba · · Score: 2, Interesting

    perhaps i'm alone in feeling this way, but no company has a soul. none. any corporation in our capitalist economy has one goal: create a return for investors (or, make money).

    what does this have to do with google? simple. a company like google saying 'do no evil' is the most banal meaningless and baseless statement ever, unless you've seen the shell ads talking about 'human power' and 'alternative fuels'. there's absolutely no reason for google to 'do no evil', there's no market share that's based on the ability for a company to be 'evil free'.

    where does that leave us? my feeling, and i feel very strongly this way, is that google (although they won't admit it) collects and aggregates marketing data, hoards of marketing data. because of their policy towards 'do no evil', they fail to recycle most of this data, other than for their own adsense network. once this stock plateaus, whenever that happens, they'll annonce that they're releasing their marketing data, lay off all their phd's, and the board/heads of the company will be instant billionares (as if they weren't already, but that's the way it works, the collection of capital, more capital.)

    to break it down:
    1) collect marketing data
    2) ipo
    3) plateau
    4) release marketing data
    5) $

    --
    Greg Albrecht (gba@undef.net) * -0700 GMT/UTC
    http://undef.net
  95. What? by Anonymous Coward · · Score: 0

    Peaked? What kind of drugs is Google on?

  96. Elegance not excellence by baadger · · Score: 1, Insightful

    What problems have they solved for you personally and other Slashdot readers?

    Did you actively think not having a 1 GB e-mail account was a problem before GMail came along? Did you not manage to get any maps off the net? Did you not have other IM clients? Did you have a shortage adverts to put on your site (if you had/have one) to generate revenue?

    They exploit niches. None of their 'products' are profound, but they've reawoken long forgotten tools (XMLHTTPRequest), and used existing ones like Javascript to their potential (circa Google Javascript was seen by most as dirty and evil and no good except for form validation). They've made adverts less intrusive, (although alot of sites don't place adsense very smartly). Everything they do is elegant, and clean - not excellent, innovative or terribly wonderful. I think that appeals to geeks more than anyone else.

    I'm not anti-Google, I love what and how Google do things and use alot of their stuff. The way they create more buzz by disclosing less than most companies do with a marketing fanfare, that is genius.

    1. Re:Elegance not excellence by Bogtha · · Score: 1

      What problems have they solved for you personally and other Slashdot readers?

      For me, finding stuff on the web. They provide a solution to that problem that works well for me almost every day.

      Did you actively think not having a 1 GB e-mail account was a problem before GMail came along?

      Yes, I did. Practically everyone I know ran out of space frequently on Hotmail, Yahoo or whatever, or at least they used to before GMail forced them to up their limits. What, you never used to email people and get a "sorry, user out of space" bounce? You've never been with somebody hunting through their email only to conclude "I must have deleted it"? And if you go on holiday for a few weeks, you'd better hope that nobody emailed you with anything important while you were away. It's not just the space that is an advantage to using GMail, it's way faster than typical webmail and most webmail services don't provide any kind of searching capability.

      Did you have a shortage adverts to put on your site (if you had/have one) to generate revenue?

      I don't remember any ad-schemes that were available for small websites before Google did it.

      circa Google Javascript was seen by most as dirty and evil and no good except for form validation

      I'm not sure what you mean ("circa Google"?), but if you are trying to say that Google are responsible for the rise in popularity of Javascript, then I don't think that's the case. They are certainly responsible for the rise in popularity of XMLHttpRequest, but Javascript's revitalisation is simply the end product of lots of web developers finally conquering CSS and asking "what next?".

      Everything they do is elegant, and clean - not excellent, innovative or terribly wonderful.

      When they enter a market, they usually provide a better solution than the current market leaders and do it with a fresh perspective. And they have repeated this a number of times. I think that's impressive. Compare it to Microsoft, for example, who tend to buy something and then make it worse (e.g. there are times that I think Hotmail pre-Microsoft at 14kbps was faster than Hotmail post-Microsoft at 1mbps).

      --
      Bogtha Bogtha Bogtha
    2. Re:Elegance not excellence by baadger · · Score: 1
      Yes Google got us all hooked on their awesome web search, but I was talking about their other products...thats what all the current buzz is about afterall isn't it? I'm sure you've read many a comment on /. about Google searches becoming less effective, and experienced it to a certain degree yourself.

      I never used to run out of space because before moving to FastMail (IMAP and my current provider) I used my ISP's 50mB pop3 box. This was very reliable and I didn't have any problems with space or spam at that time. I couldn't stand Hotmail for 5 minutes then and haven't tried it since (Hotmail was what...at 2mB then?)..and I think certain aspects of Gmails interface are ugly too (But thats all to personal taste.) I just don't think Gmail qualifies as "excellence".

      I don't remember any ad-schemes that were available for small websites before Google did it.


      Blogs have something to do with this, everyone and their cat now have blogs and when they reach popularity they put up ads. Adsense hit this at the right time IMHO. But if you mean something other than personal websites/blogs for "small websites" I think there have always been ad solutions.

      "circa Google" was supposed to be "circa < Google" or "circa, just before Google's rise, to all round greatness".. :P
  97. Because that makes sense... by eruanno · · Score: 0

    Ok, is it just me or does Apple and Microsoft have anything to do with Google peaking as a company? That does not logically follow at all.

    M.T.

    --
    "Support Bacteria - Its the only culture some people have" - Circa 1985
  98. google talent - overrated by Anonymous Coward · · Score: 0

    Come on guys. The guys at Google with fresh PhD's from MIT, Stanford, Berkeley are very very bright. But they're no more than that. WIth a few exceptions, there aren't any William Shockley's et al there.

  99. There you go!! A google article!! by kram.me · · Score: 1

    Was waiting since early morning for an article on Google on /.! Has there been a day without post on Google in the recent past?!!!!

  100. i for one by Anonymous Coward · · Score: 0

    i for one welcome our new peeked overlords

  101. Au Contraire by raindog_mx · · Score: 1

    i have this hunch myself, that the mistery of what they are building in there isn't what's driving bill gates crazy. he already knows what google can do and that wakes him up at night sweating cold.

    and what is that? you ask. well, my guess is simple: they're building google office (gOffice for shorts).

    and what is that? it's a free service, accesible through the internet with the functional equivalents of word, excel, outlook and powerpoint. totally built on web standards so you can use it from any device with any operative system. e.g. good night bill

    gOffice backs up the theory of a titanic datacenter. of course it will not come out next year but that is my guess and i'm very sure that in maybe less than a decade you all will be linking to this very post saying 'this has been predicted before'

    what do you think?
  102. OS by JoneK · · Score: 0

    Next stop Google OS. Baset on? Not linux i hope. Something new and innovative... And BRILANT that will run on PS3? =) Who cares!

    1. Re:OS by raindog_mx · · Score: 1
      Next stop Google OS. Baset on? Not linux i hope. Something new and innovative... And BRILANT that will run on PS3? =) Who cares!
      Not "Google OS" but "Google OS independence". WIth that you could throw away your windows license and why not? use gOffice from your PS3. only i think it might not be out until PS4 is out.
  103. Has Google climaxed? by KingSkippus · · Score: 4, Funny

    Then perhaps "peaked" is the wrong word to toss around here.

    The porn market, eh? Now THAT'S an industry in which Google has the potential to experience large growth, but the road ahead would be long and hard. Any thoughts at this point would be premature, don't you think?

    But if they do manage to penetrate that market, they should give themselves a hand--job well done!

  104. As much as I hate Cringely.. by Anonymous Coward · · Score: 0

    I likewise feel that Google has peaked. Their search rocks, period, and lately they have been building their portfolio. Some are pretty impressive (Earth) and some are lackluster (Gmail, Talk).. I feel it's time for a little decline in the stock price.

  105. Re:If, so this would be a huge boon for slashdot.. by ScentCone · · Score: 1

    Sounds like a little projection of your own there, chap.

    I can see how it might have come across that way... except that you can't swing a dead cat around Slashdot without hitting someone who refers to "M$", curses the evil Bill Gates, actually burns up sig space with their personal MS-bashing jihad, etc. Of particular note, I'm seeing more and more people here actually bitch and joke when they see nerd news about Google - a sign that I think I'm on to something, and am not the only person noticing it.

    It's just a matter of time before we see people spelling Google like "GOOG£E" (since you used "chap" I thought I'd go Brit there for a second - hope the symbol displays correctly on your browser so I don't look, to you, like even more of an ass!).

    Anyhow, my "disdain" is really just more of a simple observation. If you pay attention to those comments, they're pretty much self-disdaining, if you know what I mean.

    --
    Don't disappoint your bird dog. Go to the range.
  106. Apple Drives Bill Berzerk Already! by doodaddy · · Score: 1

    Well, at least he is jealous of Steve Jobs. Have you noticed how each new Windows release really just tries to copy the last Apple release? XP followed the Mac "Aqua" look. Pretty, see-through windows will only be the next example. Expect Windows to have a built in "dashboard" of little applets also. (They've been in Linux, but that didn't drive the Bill crazy.)

    Remember Gates and Jobs go way back and I think, despite the money that Gates has gotten, mostly coincidentally, he still feels inferior to Jobs. Steve has run more than one successful company, and, more importantly, he is loved by the public! The ipod is just icing on the cake.

  107. They will survive by UtSupra · · Score: 1

    Google will solve the payment problem. It will allow us to make secure payments over the internet. Amazon and iTunes are already on board... Skype didn't want in, they wanted to be bought, hence Google Talk...

  108. Well Slashdot has definitely peaked by multiplexo · · Score: 0, Offtopic
    A complete lack of editorial oversight leading to a near constant stream of duplicate stories. A complete lack of editorial standards leading to reposts of Robert X. Cringely articles (hint to the editors, if we really wanted to read Cringely's cringe-worthy crap we'd go directly to his website and read it!) and Roland Piquepaille's constant whoring for page hits. Incredibly stupid queries to ask Slashdot that could have been answered by reading the fucking manual or STFN (searching the fucking net). Yep, Slashdot has definitely peaked, indeed it has not only peaked, it has jumped the shark.

    --
    cheap labor conservatives - they want to keep you hungry enough to be thankful for minimum wage.
  109. Has Slashdot peaked? by Anonymous Coward · · Score: 0

    Rumours have it that Slashdot has peaked as a news site and will succumb further and further into dupes and meaningless yellow tidbits.

    1. Re:Has Slashdot Peaked? by Master+of+Transhuman · · Score: 1

      Some moron on /. writes: "Robert X. Cringely's latest column explores just how inane and idiotic he can be. I would like to play the baseless speculation game. What can I THINK some moron is doing based on my limited knowledge? He concludes that it's likely he has peaked as a /. moron: 'What if he is mainly wrong? What if /. is my moron apex. Most morons would not be content with that, but I'm not like most morons. But so what if I'm not?' His conclusion is that 'My clearest threat still comes from people with brains, though not the way most people expect.' It's a boring read."

      Uhm, most of this is the same.

      Some moron on /. gets the ego thrill of insulting Cringe - while Cringe gets money writing the stuff that /. morons get nothing for criticizing. And Cringe probably doesn't even read /. Linus has already indicated he doesn't.

      I, at least, get no money for criticizing /. morons. But I do get the same ego thrill as they do - well, as much thrill as you can get stepping on cockroaches or spraying ants.

      So Cringe had a slow news day, so what? /. has a slow news day EVERY day - unless some morons decide that some open source guy has made an ass out of himself by saying something stupid, so there's another tempest in a teapot.

      Cringe makes me thing about the overall state of things. He's probably wrong more often than he's right, but so what? His job is to provoke thought. He does it reasonably well - better than the female namesake at InfoWorld who just writes comedic and ironic news bits about the pitiful state of IT companies.

      He comes up with - or at least publicizes - interesting ideas and concepts. Whereas /. morons do nothing but react to something somebody else did - and usually the reaction brings nothing to the table.

      I mean, was "first post" REALLY all that important?

      --
      Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!
  110. Re:Of course Google has peaked by mavenguy · · Score: 1
    How much space did Yahoo offer before Gmail? 10 megabytes.
    10 Megabytes? Try 6 Megabytes earlier (as of late March 2001, at least), then 4 right up to Gmail's introduction.
  111. google be bad by e-ville · · Score: 0
    I really would not like to see google become the bad guy in the tech industry. By becoming the bad guy I am referring to google becoming more powerful then Microsoft and therefore receiving the bulk of the negative news reports.

    Microsoft has a very vivid face representing it. This face is Bill Gates. As evil as many people believe Gates is, everyone can agree on one thing. .. this is that we recognize him more then any other geek representing a tech company. Is it not true that as human beings we enjoy familiarity and consistent activities? Don't we love to hate Bill Gates? I think that this love hate relationship has build a substantial amount of trust over the years. Changing this evil face or adding another will just bring more fear to our *cough* *cough* happy little western lives.

  112. prrof in the pudding by recharged95 · · Score: 1
    Cringely's got a point, though all speculation. I mean what is the last "undiscovered country"? It's the industry that started it all, media, a.k.a. entertainment. "Content is King", remember? No company has solved the media problem and so far media+entertainment are the only thing on the horizon were new things are expected. I mean the enterprise has been locked in by big blue, no one cares about financial tech, auto industry is giving cars away, and people realized communication is as simple as yelling across the room...without a nextel phone.

    Every, and I mean every tech company is hitting the media networks for new business. It's pretty ridiculous seeing all those salesmen from the 90's boom, again. And that's why goggle is saving the cash ($4bil), cause the media/entertainment industry has a high step in cost if you want to deal. Just ask any exec from Microsoft, Yahoo, and Apple, they are all going all out as we speak to grab this industry.

  113. Is this Microsoft-sponsored smack? by snStarter · · Score: 1

    Over the past few years I've watched as Microsoft challenging products and technologies have emerged and how a segment of the press reacts to put it down often using talking-points (where DID that phrase come from really?) that seem orchestrated in a way that just reeks of Microsoft PR.

    When Dr Dobbs was a pulp you'd see Gates quoted in some profound way and then, a year or so later, you'd find out that behind the scenes Gates had wrapped up the results well in advance so of COURSE he looked knowledgeable because he already knew what was going to happen.

    Now I see the nay-saying whispering campaign coming down and have to wonder if the same whispering campaign is at work.

    It sure worked for Rove! Why not for Microsoft?

  114. For that matter... by artemis67 · · Score: 1

    Google was not first to the search engine game, either. The field was already dominated by AltaVista, Lycos, and a few others. Google simply introduced algorithims that produced more relevant results.

    GMail rocks, if for no other reason than the fact that they aren't constantly bombarding you with email offers and newsletter sign-ups. With Hotmail and Yahoo, you have to wade through several pages of offers that you don't want between signing up and actually seeing your inbox for the first time, and then they allow you to filter out every one else's spam but theirs. Google's advertising in GMail is very discreet.

    Your complaint about Desktop Search is similar to the complaint I have about GMail Notifier... you have to install it for ALL users, regardless of whether you're the only user on the computer who has GMail. Well, that and the fact that they didn't simulataneously release a Mac version of Notifier. Ah well....

  115. Cringley's brain feared lost; film at eleven by Anonymous Coward · · Score: 0
    Here comes his next big, hit-mongering blatheracious load of crap: he wants Apple to flood the market with an verison of OSX.4 that runs on generic Intel hardware. Claims it won't cost Apple anything. He's half right about that, but it's the obvious, unimportant half: it wouldn't deeply hurt their sales of OSX.5 and the Apple-blessed hardware to run it, no.

    So what's the half that I, Croak-it overlooked? He seems to have forgotten what a pestiferous lot of mangy, obstreperous, and just-plain shitful hardware the harmless-sounding phrase generic Intel boxes encompasses. Making that work well would cost Apple more than Crinkle-cut imagines (more, no doubt, than he can imagine); not making that effort would leave OSX on Intel a bad taste in so many mouths that it would indeed hurt the overall marketing push. The free version crashed a lot, and he expects me to buy his overpriced hardware and promises it will be better? Next you're going to tell me that Windows has a release schedule, right?

    Sorry, Chumply. You have to engage your brain before you start typing... if you can.

  116. ps runs under wine by Anonymous Coward · · Score: 0

    try gentoo, and compile CVS wine with +lcms, for the little colour managment system. This does the CYMK stuff needed by PS.

    so its just a myth that PS doesnt run under linux.

  117. meta-data standards by sinewalker · · Score: 1

    I would like to see more web sites adopt meta-data labelling standards and their presence be a factor in the ranking of the page. If more sensible pages had been indexed, Library-Of-Congress style (or whichever standard is adopted) then we would get many more relevant hits.

    We would also get many people hacking the index by putting popular but irelevant meta-data into their pages... I haven't figured this one out yet. Perhaps if the meta-data is combined with some sort of AI that can read the page and judge if the tags are for-real, or just to seed the search engine... no this is far-out-future inovation stuff.

    --
    “Our opponent is an alien starship packed with nuclear bombs. We have a protractor.” — Neal Stepnenso
  118. The way I see it... by frank_adrian314159 · · Score: 1

    The PhD's Google hires will continue to be smart no matter what Google ends up doing. And Cringely? Well, he'll keep being Cringely, no matter what anyone does. I know which I'd bet on...

    --
    That is all.
  119. Good/Evil? It's all the same. by ImaLamer · · Score: 1

    If I've got to pick between a few evil companies then I'm going to pick the best one. If it's Google, then it's Google. For a while it was Microsoft, but they have lost steam, peaked, whatever. It kinda reminds me of a song that will torture me forever:

    You take the good, you take the bad,
    you take them both
    and there you have
    The facts of life, the facts of life.

    There's a time you got to go and show
    You're growin' now you know about the facts of life,
    The facts of life.

    When the world never seems to be livin up to your dreams
    And suddenly you're finding out
    The facts of life are all about you, you.

    It takes a lot to get 'em right
    When you're learning the facts of life. (learning the facts of life)
    Learning the facts of life (learning the facts of life)
    Learning the facts of life.

  120. I like Google by eihab · · Score: 2, Insightful
    ... and here's why:
    • Google's services are free
    • The advertisements are not intrusive
    • The search engine is very useful to me
    • Gmail is simple to use and generous in terms of space
    • The list goes on...
    I don't care if their motto is "do no evil" or not. As long as I see and perceive no evil *AND* I like the service I'm getting, I see no reason to hate them.

    I'm not going to blindly follow some faceless comment or story telling me to think Google is evil *or* good. I make up my own damn mind!
    --
    If you can't mod them join them.
    1. Re:I like Google by acebone · · Score: 0
      • when they implement an Instant Messenger, they use an open protocol (XMMS/Jabber) rather than a closed one
      --
      Check out my PHP Url Validator
  121. Google death watch by Anonymous Coward · · Score: 0

    Here it is, we can start the official Google death watch, and we have our first entry. This is modeled after the Apple death watch which is over 40 failed predictions so far of Apple's demise. So here is our first prediction entered in the log.

  122. Check out Google Total, a google knock off by Anonymous Coward · · Score: 0
  123. Google peaked? by Anonymous Coward · · Score: 0

    NO

  124. Everything works, until it does not... by jotaeleemeese · · Score: 1

    Then you are in the hands of overpriced authorized technicians.

    WIth Linux and to some extent Windows, at least you can have a go and find the best and/or cheapest solution to a rpbolem.

    With Apple you are stuck with one solution, the Apple, way, or you void your gurantee.

    --
    IANAL but write like a drunk one.
  125. Which realities are those? by jotaeleemeese · · Score: 1

    Are you sying that the only way to grow a company is by violating the law, being unethical and overhanded?

    And do you want people not to hate that?

    Who are you, Bill Gates?

    Bill, you are a moron. Enjoy your billions but for pete's sakes don't even pretend that they were gained honestly.

    --
    IANAL but write like a drunk one.
    1. Re:Which realities are those? by ScentCone · · Score: 1

      Are you sying that the only way to grow a company is by violating the law, being unethical and overhanded?

      No, I'm saying that Google will have to be profitable, not tip their hands about what they're doing, be merciless with the competition, continue to expand into new business areas at what will appear to some to be a breathless pace... all that "evil corporate stuff." Because they're talented and flush with investmentors' money, they will be very succesful, and before long, they'll be getting the same loathing treatment as MS.

      "Overhanded?" What does that even mean? Do you mean that they'll use their hard-won market advantages to press for even more market advantages? They'll have to, as they are already doing.

      "Unethical?" As in... what? Not caring if a competitor that doesn't have the same resources, timing, luck, investment, etc., feels like they should have been able to beat Google in some area, but didn't, and gee that's not fair, blah blah? Exactly - they won't, and shouldn't care. Even when those competitors inevitably turn away from trying to compete in the marketplace, and just start suing for a living, instead. Happens all the time, it's happened to MS, and it's going to happen to Google. And no one here will care, until the company that lost its market share to Google's bigger brand is perceived as being the slashdot-cool-rated underdog, and then the whole group think will immediately shift to Google = Evil.

      "Violating the law?" Please. Netscape was roadkill because of their lousy marketing, poor partnership decisions, and mysterious lack of foresight about how a browser is a perfectly reasonable thing to include in an operating system. That they found sympathetic political sponsorship for their position doesn't make MS any more heavy handed than Apple, Sony, Novell, Disney, Starbucks, etc. Considering MS to be operating as some sort of evil James Bond Villain style organization says more about who is commenting on them than what the company actually does. They have more auditors climbing up their ass than most any other business in the country. Their deals are subject to more foul-mooded contract baggage than many defense contracts. You might consider Bill a moron, but the milllions of people in this country that have invested in his company think otherwise. This isn't a comment on whether or not every piece of software they've produced is perfect or unrivaled by some other solution - but it is recognition that MS was in the right place at the right time to be successful, just as Google is now. And they will pillaried for it, as well.

      --
      Don't disappoint your bird dog. Go to the range.
  126. Google groups was a purchase also. by jotaeleemeese · · Score: 1

    I don't remember the name of the company, but Google bought them out as well.

    --
    IANAL but write like a drunk one.
    1. Re:Google groups was a purchase also. by crucini · · Score: 1

      Dejanews. But their web interface was poor. Google groups is a major new product - I think Deja only provided the archive.

  127. both... by sad_ · · Score: 1

    MS is watching both Apple _and_ Google (as possible threaths), i thought that was pretty obvious.

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  128. WARNING! PEOPLE CAN PUBLISH INFORMATION! by theguywhosaid · · Score: 1

    No, the point was that the world needs a google specific law to curb their upcoming evil. Bitch.

  129. That one was a little sarcastic by GoClick · · Score: 1

    That one was a little sarcastic