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Is AMD Dead Yet?

TheProcess writes "Back in February 2003, IBM predicted that AMD would be dead in 5 years (original article here), with IBM and Intel the only remaining players in the chip market. Well, 5 years have passed and AMD is still alive. However, its finances and stock price have taken a serious beating over the last year. AMD was once a darling in this community — the plucky, up-and-coming challenger to the Intel behemoth. Will AMD still be here in 5 years? Can they pose a credible competitive threat to Intel's dominance? Do they still have superior but unappreciated technology? Or are they finally old hat? Can they really recover?"

467 comments

  1. Why did they buy ATI? by ookabooka · · Score: 4, Interesting

    I was wondering if anyone could explain to me why they purchased ATI. They spent oodles of money to R&D the new quad core architecture to really be a seamless 4 core proc that shared caches etc. Intel just slapped two dual cores together and shipped that. Turns out that in benchmarks for consumer programs, intel's stuff works quite well. AMD's cache sharing and topology of memory access that seems better for true multithreaded applications is irrelevant and occasionally a hinderance when you're running multiple single threaded programs. So they spend oodles on R&D and may not see that much of a return until apps can utilize it better. . .Then they go off and buy ATI? Wouldn't it make sense to hang onto money a bit more than just purchase another company? Could that move end up dragging ATI down too?

    --
    If you are about to mod me down, keep in mind that this post was most likely sarcastic.
    1. Re:Why did they buy ATI? by darien · · Score: 4, Insightful

      They think - or at least they claim to think - it's all about the platform. With ATi under their wing, they can now offer a complete PC ("Spider") or notebook ("Puma") without giving any sales to Intel on the CPU side or Nvidia on the chipset/graphics side. To be honest, I'm not convinced that's what they needed, but I can sort of see the appeal for them.

    2. Re:Why did they buy ATI? by Heir+Of+The+Mess · · Score: 5, Interesting

      What they originally wanted to do was merge with nVidia, it made sense at the time because nVidia was producing the best chipset for AMD CPUs. Anyway the communications between the 2 companies went sour, so AMD, still hot to do something picked the number 2 choice, ATI.

      Now a merger between nVidia and AMD would have produced a powerful company. nVida has 3DFX tech, Telsa, chipsets and the 2 companies had already done a lot of joint work on the original X-BOX design (intel was a late entry). AMD brought CPU tech, flash and some other tech into the mix. However it was not meant to be.

      So buying ATI was just a plan B, and not really optimal.

      The Intel Core architechture is impressive. It's powerful enough over the Athlon that they can take shortcuts. Gives them more headroom for later, whereas the Athlon is reaching its maximum efficiency of instructions per clock so they have to be more thoughtful with their engineering.

      --
      Australian running a company that does C# / C++ / Java / SQL / Python / Mathematica
    3. Re:Why did they buy ATI? by DrSkwid · · Score: 4, Insightful

      I'm hoping that their new interest in opening up documentation and APIs is along term winner and they follow that through properly. OSS really needs a top hardware vendor on board that is open. If ATI is a secondary income stream then "we're protecting our IP" *should* be heard less and less. If the open model is right then a vendor that makes solid open hardware should be a winner over closed locked down stuff.

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    4. Re:Why did they buy ATI? by Tablizer · · Score: 5, Interesting

      They spent oodles of money to R&D the new quad core architecture to really be a seamless 4 core proc that shared caches etc. Intel just slapped two dual cores together and shipped that. Turns out that in benchmarks for consumer programs, intel's stuff works quite well. AMD's cache sharing and topology of memory access that seems better for true multithreaded applications is irrelevant and occasionally a hinderance when you're running multiple single threaded programs.

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around. But, betting against app change has risk also.

      Perhaps AMD should focus on the low end rather than guess what the high-end app technology of the future will look like. This may be a better bet for them because they cannot absorb the kinds of gambles that Intel can, being a smaller company. Thus, if they focus on the low-end, they don't have to predict the future of the high-end apps, reducing their risk. They just have to make existing apps run faster and/or cheaper. This would essentially force Intel to be the pioneer (of app change guessing) and take the arrows so that AMD doesn't have to. Of course there are the arrows of internal technology changes, but at least having to guess what *apps* of the future will be like is out of their court.

    5. Re:Why did they buy ATI? by Beliskner · · Score: 5, Interesting

      Then they go off and buy ATI? Wouldn't it make sense to hang onto money a bit more than just purchase another company? Could that move end up dragging ATI down too?
      That's because their plan is to merge the CPU and GPU into one unit. This is an advance that even Intel does not appear to be planning
      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
    6. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0, Funny

      That's because their plan is to merge the CPU and GPU into one unit. This is an advance that even Intel does not appear to be planning Is it? Don't gamerz upgrade their $1500 gaphics card every three months or so?
    7. Re:Why did they buy ATI? by JorDan+Clock · · Score: 4, Informative

      O RLY?

      Internet memes aside, Nehalem has been confirmed to have GPU cores glued together in the same package as the CPU. That means you could have a Nehalem chip with an Intel X4500 (or even the memory controller) in one package. Considering Intel is currently the largest producer of graphics processors and seems to be more capable of developing and launching such technologies than relatively-small AMD, I would not be surprised in the least if Intel's technology beats out AMDs Fusion technology to the market.

    8. Re:Why did they buy ATI? by Beliskner · · Score: 5, Funny

      Is it? Don't gamerz upgrade their $1500 gaphics card every three months or so?
      Exactly! Imagine how much money AMD would make if everyone upgraded their CPU every three months!!! It's their master plan!
      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
    9. Re:Why did they buy ATI? by rucs_hack · · Score: 2, Interesting

      Personally I'm looking forward to the nVidia GPU+PhysX product.

      That will finally be enough of a change to make me retire my 6200 with 512Mb ram.

      Back on topic though, AMD profited mightily from the years when Microsoft's power was at its height, and the Wintel partnership was despised by many. I personally refused to buy an Intel chip for a long time because of the whole Wintel thing, and quite liked the faster and cheaper AMD products.

      That's all old news now though. No-one really views the Wintel partnership as the PC market controlling giant it once was. AMD never got that essential buy in from the OEMs, so now the knee jerk anti Wintel thing is over, people are once again following the age old habit of following the winner. That's Intel, always has been really, even though they don't own the entire market.

    10. Re:Why did they buy ATI? by Beliskner · · Score: 1

      Intel ... seems to be more capable ... than relatively-small AMD
      There's always a protest vote - the Via C7 1.5GHz, Microsoft Windows thin client machine => Linux l33t machine
      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
    11. Re:Why did they buy ATI? by Tsagadai · · Score: 1

      You're thinking on entirely the wrong level. The ATi AMD merger has more to do with servers than you think. They were after the floating point and vector speed that graphics chips have been offering for a while now. Floating point processors are huge yield things. The second reason is the same as why intel has a graphics chip making division. It's not for "1337 Gamzors", it's for integration and selling 3 chips to an OEM instead of one.

    12. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      Oh, did you think GMA 950 was just a part time hobby for Intel?
      It's a sleeping beard mind you. Their newer graphics cores are in fact made of many parallel pipes much like x1000 series radeons.

      It's nvidia I would be worried about in the long term. If IBM doesn't need their FPU/parallel/3D knowledge, they are going to die making high-end 3D cards. Maybe they move to game consoles where traditional cpu processing is less needed.

    13. Re:Why did they buy ATI? by dotancohen · · Score: 4, Interesting

      AMD's opening of the ATI graphics card specs is what reinterested me in both companies. I had been buying Intel for quite some time now, but I'm going back to AMD because of the openness. Yes, Intel is open as well, but I've had much better results pushing AMD chips to the limits of temperature and I found them much more reliable when overheated than Intel. The fact that they are slightly less expensive is nice, too.

      --
      It is dangerous to be right when the government is wrong.
    14. Re:Why did they buy ATI? by petermgreen · · Score: 4, Interesting

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around. But, betting against app change has risk also.

      The problem is that the low end is probablly only a couple of years behind the high end. So if you try and stick to the low end you still have to design architectures 5 years or so out and each low end CPU makes far less profit than each high end CPU so you find it even harder to cover those R&D costs.

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    15. Re:Why did they buy ATI? by V!NCENT · · Score: 0
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      Here be signatures
    16. Re:Why did they buy ATI? by gVibe · · Score: 1, Insightful

      "Could that move end up dragging ATI down too?"

      I sure hope so...ATI graphics suck and have always sucked. Every ATI card I have bought I ended up bringing back and paying the extra money for an NVIDIA. ATI never produces decent Linux drivers, probably never will. I would hate to see the AMD chip go, but ATI should burn in hell.

      --
      Keywords for the NSA overthrow oppressive regime true believers marathon Manhatten the financial district blueprints I
    17. Re:Why did they buy ATI? by paganizer · · Score: 1

      Some time in the distant hazy past I was listening to a interview with a Brit computer pioneer who came up with something like this, but as far as i know never implemented it. Put a Lower-end CPU, a Lower-end GPU, and (correcting for era) 512MB of RAM in one package. Need more power? add another package.
      As long as the upper limit of the number of packages was high enough, it would be pretty flipping cool. I imagine a AMD 1ghz CPU, the ATI equivilant of a 7000 series GPU (I dislike ATI, so have no clue), and 512MB of RAM that is hardwired to the GPU making sharing not such a sucky proposition would be about right.
        The power of a stack or cluster of 4 units would be pretty impressive. Get some multiprocessor-friendly games released. Even Vista might run decently.

      --
      Why, yes, I AM a Pagan Libertarian.
    18. Re:Why did they buy ATI? by Kjella · · Score: 2, Insightful

      Unfortunately, I think the subset of Linux/OSS users (Windows is all closed source, why would one bit more or less matter) are a tiny little slice in this context, particularly since nVidia have very good and stable but closed source drivers and many won't change what works.

      I hope both AMD and ATI do well to keep the competition up, but to me it's two underdogs stuck together. Usually you want one pulling the other up, not both pulling each other down. There's more than one company that's gone straight to hell looking for "synergies" between business areas where there are none.

      --
      Live today, because you never know what tomorrow brings
    19. Re:Why did they buy ATI? by Daniel+Phillips · · Score: 1

      I was wondering if anyone could explain to me why they purchased ATI Easy, they need a laptop chipset that includes graphics, like Intel's GMA but hopefully not sucking as much due to more advanced ATI GPU design and perhaps a better memory design. That still makes sense, the only question is whether they can survive pricing pressure from the old monopolist long enough for this sensible strategy to take hold.

      In spite of FUD to the contrary, it seems AMD is still better in mips/watt. Please correct me if I am wrong. Over here, mips/watt is the deciding point for which chip gets to live in my home. The latest was an AMD by the way, a 5 watt Fit PC that turns out to function very well as a general purpose computer, though it was purchased to be a server. I might have to get another one of those.

      The next most satisfactory machine over here is a pentium-M machine from Shuttle with an external power supply. Then there is an Athlon 64, still a very nice machine, and an older shuttle with a Pentium 4, which has never been turned on since the Fit-PC arrived, due to the noise.

      I would snap up a quietized Phenom-based SFF media machine in an instant. As it is, the least distasteful entrant I see in that space is the AOpen Core-2 machine. I really have my doubts about how quiet it can be.

      Anyway, that's all by way of saying that I have been an AMD fan and I will continue to be one as long as they keep putting out power efficient chips. What probably matters more than anything to AMD at the moment is a successful outcome of the anti-trust lawsuit. If all else fails, the natural buyer is IBM. No intel-compatible chip in their lineup at the moment. There are other potential purchasers with deep enough pockets, like Siemens. I would much prefer an independent AMD, but I just do not see how the little guy can compete on production line costs in the long run. Rambled a little more than intended there, sorry.
      --
      Have you got your LWN subscription yet?
    20. Re:Why did they buy ATI? by Lurks · · Score: 1
      As another posted has said, the reason they did it was to want a larger slice of the overall industry pie. Being able to offer a larger preportion of technologies opens some doors, particularly when you look at the volume business on the laptop side.

      However the real tragedy here is that the ATI aquisition essentially made one company made up of the PR and marketing teams from the two companies in the industry with the worst PR and marketing. Maybe they considered this was an issue of compatible corporate cultures. At any rate despite having years to turn it around AMD show absolutely no sign of learning from Intel and Nvidia's success.

      I liked AMD but it's really hard to see how they can come back from this now. Core2 is embarassingly better than Phenom. Nvidia 8800-series is slightly better than AMD's brand new 3800xx series but Nvidia is going to launch the next-generation series this year. There's just nothing they have which is competitive. Nothing on the roadmap (that I've seen) that looks like it'll be competitive. It's looking grim for them.

    21. Re:Why did they buy ATI? by sxeraverx · · Score: 2, Interesting

      There's a sort of adage that I think can be well adapted to this situation:

      20% of the engineering effort gives you 80% of the performance, while the other 80% effort is required to give you that last 20% performance.

      The Core's at that beginning stage where it's easy to overpower the other guys just by expending a little more effort. That's where the Athlon was a couple years ago. As soon as AMD introduces another architecture, ATI's going to hit that 80% mark trying to overpower it, and then it's going to be easy for AMD, and hard for Intel. Their roles are probably going to be swapping like that ad infinitum, until someone actually does bite the dust, but I don't think that's going to be this time around.

    22. Re:Why did they buy ATI? by Jesus_666 · · Score: 1

      That's Intel, always has been really, even though they don't own the entire market.
      When Intel fielded the Pentium 4 people didn't just buy AMD to spite them. The Pentium 4 was expensive, hot and not very fast. The Athlon was cheaper and faster and most of them didn't get too hot either. Buying AMD was an easy choice to make.
      --
      USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
    23. Re:Why did they buy ATI? by ParaShoot · · Score: 1

      It's a sleeping beard mind you.
      Awesome typo, love the mental images.
    24. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      Good luck upgrading the graphics chip in a laptop.

      Besides, a merging of CPU and GPU doesn't preclude the option to have an additional video card. With the high computational ability of a modern GPU, an integrated GPU could act as a supplement or even replacement for current FPUs.

    25. Re:Why did they buy ATI? by Bombula · · Score: 1
      AMD's cache sharing and topology of memory access that seems better for true multithreaded applications is irrelevant and occasionally a hinderance when you're running multiple single threaded programs.

      Can someone explain to the newbs out here like me why, exactly, it has to be individual programs that are coded to take advantage of multithreading and parallel processing instead of the OS or some background application (like Intel's "Application Accelerator")?

      --
      A-Bomb
    26. Re:Why did they buy ATI? by GuidoW · · Score: 1

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around.

      What this really shows, IMHO, is that you need diversity to survive in the long run. This not only true of the cpu/computer business. The real reason that Intel looks like the winner right now is not that they had a better crystal ball or a single better design team, but rather that they were working on several different designs simultaneously, and one of those, although unerappreciated at first, turned out to be a real winner.

      --
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    27. Re:Why did they buy ATI? by Solra+Bizna · · Score: 1

      You were paying attention when they started giving out specs again, right?

      -:sigma.SB

      --
      WARN
      THERE IS ANOTHER SYSTEM
    28. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0
      The trend is for integrated chip solutions. Already probably less than 10% ever swap video cards out, you can get better performance and the trend is still towards integration. NVidia and ATI are roughly on par with each other and they pretty much stand alone. Snapping up ATI makes a lot of sense in a lot of ways, it gives them a strong play in video which allows them to work on integration and it also provides a fairly stable revenue stream as ATI still makes up a ton of the video chips sold. it takes some time for those kinds of acquisitions to really yield fruit though, it's not like you can just graft silicon together and have a solution.


      AMD isn't in danger of going out of business, they can always retreat the the embedded and controller market they've made billions at for years. I think it's more that in the desktop space, they came along with a really compelling chip when Intel did a rare falter with netburst. Now Intel has righted the ship and AMD's faltering with their 3 and 4 way parts. I don't know anyone who seriously thought Intel was just going to rest on their laurels and let AMD bully them. It's the nature of the chip industry which is hyper competitive, you cannot make a single mistake or someone will take advantage. I expect in about a year, AMD will have a very compelling part again, probably with top notch integrated 3D on the chip which will give it a pretty substantial price edge. Thing is, Intel is making really really good chips right now, the Core platform is very compelling and it fairly easily scales to 4 and 8 cores, it's not like AMD's making crap, it's just that the competition is very very good and AMD just made good.

       

    29. Re:Why did they buy ATI? by trigeek · · Score: 1

      It's all about convergence - convergence of the CPU and GPU onto the same die. In 2 years, the low-end graphics market (where most of the money is made today) is not going to exist the way it does today - the GPUs will be integrated on the CPU. Any CPU developer that doesn't have a GPU will be at a disadvantage - and any GPU developer that can't attach to a CPU will miss out on that market.

      --
      Sometimes I doubt your committment to SparkleMotion!
    30. Re:Why did they buy ATI? by aminorex · · Score: 1

      A *lot* of buyers just can't use closed source drivers. That includes governments around the world, which are a major customer for hardware to run open source software. I've been involved in literally billions of dollars of hardware specification for the US government, and it has all run either open source code or audited code in escrow. nVidia would have to open-source their drivers to sell into that market. Meanwhile, AMD/ATI gets all of it.

      Anyhow, when AMD finally gets around to putting out a high-end quad-core with integrated graphics sometime in the middle of next year, there won't be an nVidia/Intel system that can approach the resulting performance/price ratio. AMD has plenty of cash to hold on until then, and long after, so I have no fear for AMD's future.

      --
      -I like my women like I like my tea: green-
    31. Re:Why did they buy ATI? by trum4n · · Score: 1

      The problem i have is that i hate ATI cards. They have always been second rate. I want Phenom with SLI!!!!!!!!!

    32. Re:Why did they buy ATI? by aminorex · · Score: 4, Interesting

      I'm sure you're right about being able to beat AMD to the market -- but would anyone care? A fusion product that did not incorporate competitive 3d graphics and GPGPU capabilities would be about as interesting as SiS graphics on your motherboard -- i.e. it would only be of interest at the low-margin bottom-feeding end of the market. But a fusion product that incorporates quad R600+opteron and lets you run double precision vector kernels over HyperTransport at 4Gb/sec would quickly take over the Top 500 list, as well as eating nVidia's lunch by obsoleting the very concept of a "video card". It's not so much Intel's lunch money that is in danger here as nVidia's. But even so, that's a big chunk of high-end market that Intel will be effectively priced out of, because they have no competitive solution.

      --
      -I like my women like I like my tea: green-
    33. Re:Why did they buy ATI? by amplt1337 · · Score: 1

      I do hope you're talking about docco, drivers and firmware. If you mean opening up chip architecture completely, then you're saying that AMD should get into the commodity chip-manu business, and commodity businesses are a chump's game, always destined to be won by the guy with the environmentally-unregulated factory and the army of Chinese slave/prison labor.

      --
      Freedom isn't free; its price is the well-being of others.
    34. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      specs != working drivers. Specs usually also don't translate perfectly into usable or fast drivers. I would tend to need usable and/or fast drivers before even considering a piece of hardware.

    35. Re:Why did they buy ATI? by moderatorrater · · Score: 1

      AMD was the better chip in both price and performance. Spiting "Wintel" was just a plus, as evidenced by the fact that most nerds switched from AMD chips to Intel chips as soon as the Intel benchmarks came out with such a significant lead.

    36. Re:Why did they buy ATI? by Sweetwater · · Score: 1

      I am still this (near) anti-Intel zealot. I don't specifically dislike their products, I just know I can get the same or better performance for less money buying an AMD product. The last Intel based chip I owned was a Pentium Pro 200. (which I think was a great processor for it's time)

      When motherboard manufacturers quit supporting AMD chips is probably when we can start worrying.

    37. Re:Why did they buy ATI? by The+Analog+Kid · · Score: 1

      This is an advance that even Intel does not appear to be planning

      Maybe because Intel doesn't think it's worth doing. If AMD can make a combined CPU/GPU not much more or at the same price at current offerings that's one thing, but if it's going to cost what it would cost to buy a GPU and a CPU now, that's something that isn't going to pan out, especially in the business world where they don't care if they are still running a Maxtor video card on a PCI bus because they aren't doing any gaming and any company who needs that kind of GPU power is running a Quadro or FireGL.

      I'm also wonder how they are going to decide what kind of performance of the GPU with the CPU, (ie high end gpu performance with high end cpu performance), sometimes processing power is more applicable, other times people want both, or someone is willing to take a lesser CPU power and get a better video card. How are they going to match the consumer preference.

    38. Re:Why did they buy ATI? by blair1q · · Score: 1

      AMD's original Fusion concept was much broader than what they've settled on, which is a low-end CPU and a midrange GPU on one chip.

      The Nehalem solution from Intel will be a high-end CPU and a GPU of uncertain quality on one chip, maybe a range of GPUs will be available.

      AMD won't be the superior product in any line against Intel in any foreseeable future.

    39. Re:Why did they buy ATI? by Beliskner · · Score: 1

      sometimes processing power is more applicable, other times people want both, or someone is willing to take a lesser CPU power and get a better video card. How are they going to match the consumer preference

      With lots and lots of different products, just look at it now:

      AMD Athlon and Athlon X2
      AMD Phenom tri-core (cheap) and quad core (more expensive), black edition
      AMD Barcelona 23xx
      AMD Barcelona 83xx for over 2 CPUs

      The more products are out there, the more easily AMD can fit into a niche where it doesn't compete with Intel which any MBA would tell you is THE place to be when you're a company.

      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
    40. Re:Why did they buy ATI? by TemporalBeing · · Score: 2, Insightful

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around. But, betting against app change has risk also.
      That is actually part of the success of AMD64. Intel tried to move off of x86. However, x86 compatibility proved too powerful, and AMD had bet on that for the AMD64 arch. Thus, they beat Intel. Intel then had to scramble to implement AMD64 (as EMT64E, now renamed Intel64) and catch up. They're still doing so to a degree.

      And honestly, I think AMD's approach to multi-cores (Quad+) is really where they'll benefit in the long run. Intel, while they were able to get a short-run boost, is still going to have to figure that problem out to compete in the long run. So, AMD is still ahead in many respects, even if they are not fully benefiting from it today - they will tomorrow.

      Business is not just a matter of the quarterlies, or even the year-to-year. You have to think Short term to stay ahead today, but you also have to have a good long term plan. AMD64 and the multi-core approach AMD has invested in are certainly good for the long term health of the company. With AMD64 they get to control this round of the instruction set; with their multi-core approach they get to save money later as that approach will be what's required in the long term.

      Honestly, think about it. AMD's multi-core approach is the right design to multi-core. Intel's approach, however, is like patching a program - it gets the job done, but the real work is still head. AMD will be better off for what they did, and they will see the benefits. If they followed Intel's approach, then not only would they have had to do what they did, but they would have also spent a lot of extra money doing Intel's band aide approach too. So they have already saved themselves money. Not to mention that they essentially did their multi-core approach in about the same time as Intel did their approach, namely because they thought about it when they did their implementation of AMD64. (Intel didn't get that advantage since EMT64E/Intel64 was just a band aide around IA-32 to get x86 64-bit compatible CPUs quick to market.)

      The ATI purchase isn't too different either - after all, think of how many systems have built-in graphics cards. They could easily take that market over so a minimal GPGPU + basic interface chipset (to the Output port - VGA/DVI/etc) is all that is needed for those systems. They would also get the benefit of being able to aid a normal graphics card, so high-end graphics would be able to pull more performance by having its specialty plus the GPGPU extensions. Need combo. ;-)

      Needless to say, I like the fact that AMD's management did the right thing for the long term.
      --
      Truth is like the sun. You can shut it out for a time, but it ain't goin' away. - Elvis Presley (source: imdb.com)
    41. Re:Why did they buy ATI? by raddan · · Score: 1

      An acquaintance of mine who works at AMD said that the reason was to enable tighter integration between graphics and processors. He knows a hell of a lot more about computer design than I do, so I'm going to leave it at that.

    42. Re:Why did they buy ATI? by AnObfuscator · · Score: 1

      Personally I'm looking forward to the nVidia GPU+PhysX product.

      that already exists. All 8 series GPUs (the ones with CUDA support) will have PhysX support, since PhysX is just going to run on CUDA. http://arstechnica.com/journals/hardware.ars/2008/02/15/nvidia-announces-software-support-for-physx-in-all-8-series-cards

      AMD never got that essential buy in from the OEMs, so now the knee jerk anti Wintel thing is over, people are once again following the age old habit of following the winner. hat's Intel, always has been really, even though they don't own the entire market.

      I don't know what you mean by "essential buy-in" -- AMD's OEM support has skyrocketed over the past few years. AMD has taken double-digit market share in every area. AMD has reached a point where their products are acceptable to the general public. Talk to the average consumer in Best Buy, and they honestly could care less who makes the CPU, as long as it works. Thus, even with their current woes, AMD's market share has remained consistent.

      AMD's woes are from an unavoidable price war it can't afford. Combine the CPU price war with the overall trend towards commoditization in the computer industry, and we have the plummeting of CPU ASPs we've seen these past couple of years.

      --
      multifariam.net -- yet another nerd blog
    43. Re:Why did they buy ATI? by dubbreak · · Score: 1

      it would only be of interest at the low-margin bottom-feeding end of the market
      And that is probably overstating it. The "low margin bottom-feeders" won't even have a direct interest in the technology (i.e. the integration of the graphics and processor), just that the overall cost has decreased for performance at that level.

      Personally I would like to see an integrated gpu/cpu designed for multimedia/htpc uses. A single low-power chip solution that would allow for a set-top box smaller than the apple tv with a lot more oomph (both processor and graphics wise) would get me pretty excited.
      --
      "If you are going through hell, keep going." - Winston Churchill
    44. Re:Why did they buy ATI? by RudyHartmann · · Score: 1

      I don't know why they would buy ATI or Nvidia. ATI's and Nvidia's chips work great at accelerating shader based 3D rendering. But what use will they be when real time ray tracing becomes practical on home PC's? Ray tracing is idealy suited to SMP processors too. If multi-core fast processors start running all your 3D games and visual simulations using RT, what value will there be in a shader?

      --
      Oh, yeah! Wise guy, huh? Woob woob woob woob! Nyuk! Nyuk!
    45. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      AMD cannot produce the chip volumes required to compete at the low end, so they compete at the high end where their volume limitation is not a hindrance. If you recall, that's the way Dell started - servers to compete with Compaq and later, when they could produce the volume, they started competing seriously at the low end.

    46. Re:Why did they buy ATI? by Follis · · Score: 1

      Because In order to execute two instructions in parallel neither instruction can depend on the other's result. If all you've got is an incoming instruction stream, it's very difficult to determine which operations you can execute in parallel, and which operations depend on each other. The application programmer, however, is able to choose algorithms and methods that support parallel execution, or, at a minimum, specify where the parallel parts do depend on each other, and where they do not (this is called synchronization).

    47. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      Perhaps AMD should quit paying multi-millions of dollars to their CEO and board while the stock price free falls on their watch. Whatever those guys are doing isn't working and yet they all voted themselves an obscene amount of money.

    48. Re:Why did they buy ATI? by kscguru · · Score: 1
      Agree entirely. The key question here is "but can it run Vista?"

      This isn't sarcasm - the whole point of a cheap CPU/GPU combo is the corporate desktop, where the goal is to run Windows but not to install the high-end processor or graphics card. Right now, Vista plus Aero graphics means installing at least a mid-range graphics card add-in ($100, roughly) - the range Fusion looks to integrate. Intel ... without specs, it is hard to guess what they are planning, but Intel doesn't even have a high-end GPU, and I don't really see them integrating their best GPU. I expect Intel to come up with a server-class GPU (e.g. 2D only).

      I'm also very bothered by the link above describing this Nehelam CPU/GPU combo. It talks about a 8-CPU die and a mem-controller/GPU die, which sounds like the same old Core2 architecture (moving northbridge on-chip) instead of the new CSI Nehelam is supposed to bring. Hint to Intel: AMD scales better because their (local) memory traffic and cache coherence traffic travel on independent buses, and because at ~4-8 cores you can saturate any interconnect with cache coherence traffic!

      --

      A witty [sig] proves nothing. --Voltaire

    49. Re:Why did they buy ATI? by Creepy · · Score: 1

      Convergence.

      Once upon a time, high end machines came with a separate floating point processor. As cost came down, CPUs started integrating them and the FPU is now an integral part of all CPUs. GPUs are gaining the same sort of value, essentially adding sets of high speed parallel processors that perform tasks that can be offloaded from CPU. You might say that exists now with SSE/3DNow!, etc, but that has one huge flaw - separate instruction sets for each CPU. GPUs also have a much broader set of functionality (graphical and general purpose).

      There's also the convergence with real-time ray tracing coming. The problem with ray tracing on GPU is that the rays need to be aware of the entire scene to be shaded properly (reflections, color bleed, etc). This is most easily done with high speed access to main memory rather than putting it all on a limited subset of memory on the GPU (GPU memory could still be used for texture lookups and other scene related things). As CPUs come out with more and more cores and higher speeds, real time ray tracing becomes closer to reality since it is highly parallel-izable and the breakpoint for when it is faster to ray trace vs shade polygons is rapidly converging. I personally don't think ray tracing will unseat polygons soon because the cost of adding in decent diffuse lighting (photon mapping is about the fastest) makes up for the speed gain, but perhaps programmers will "cheat" and do it in a shader, just as they do reflections in shaders for polygons today (usually cube maps).

    50. Re:Why did they buy ATI? by Clockwurk · · Score: 1

      I fear all we have done is to awaken a sleeping beard and fill him with a terrible resolve."

    51. Re:Why did they buy ATI? by Calyth · · Score: 1

      So their reasoning was that by embedded a GPU-style core, which tends to do vector/matrix ops very well, you can basically map all the SIMD instructions to the GPU-style core.
      If you modify the GPU-style core so that it can execute x86 style operations, albeit slowly, you could write schedulers that would dump the memory bound ops onto that core. They could also extend the x86_64 ISA to allow for quick matrix op in the GPGPU.

      Mind you ATI was probably not their first pick, but they failed in negotiating with nVidia.

      In regards to gluing the cores together, the reason why Intel's method works well is that most of the application that uses their 2x2 core CPUs aren't well multi-threaded. Once they are, and you schedule 2 threads with high level of memory sharing on separate cores, it would start snooping caches of the other die through the FSB, and that's a very high penalty. Curiously, the K8 architecture with HyperTransport would mitigate performance issues for cross core snooping, had they just glued 2 K8s together on the same package.

      AMD is fundamentally more technologically driven, and Intel is more business driven. A lot of what they're doing is actually prepping themselves for on-going research. e.g. Research has shown that the core-independent clocking in Phenom/Barcelona will allow for finer-grained control in power usage. Schedulers that are power-aware, and has a power-cap (e.g. the CPU cannot exceed a certain Wattage), will be able to squeeze more performance out of core-independent clocking, than chip-wide clocking. That means, suppose that Phenom and C2D performs exactly the same, other than the Phenom can clock the cores independently, then a scheduler with a strict wattage bound would be able to squeeze much more performance out of Phenom than the C2D without exceeding the bound.

      Their purchase of ATi, and probably to embed GPGPU, is somewhat inline with research on heterogeneous systems, where the cores perform differently. A decent scheduler that would assign the right process to the right core can actually squeeze more performance than your typical homogeneous multicore occupying the same area.

      Curiously, Intel is taking a long long time to actually integrate the memory controller, and ditching FSB. They are also taking their sweet time making a "true quad core", and haven't been able to clock the cores independently, even in their Core 2 Duo. Instead, they have been just shrinking and shrinking the transistor side, and leveraging their benefits, using newer techniques to combat transistor leakage due to the shrink. Making true quad cores aren't easy. Making cores that clock independently isn't easy either - the processor would have multiple clock domains, and there are huge synchronization problems to overcome. Making true quad cores with core-independent clocking would be exceptionally hard. For Intel, a giant in semiconductor manufacturing comparing to AMD (AMD is always at least 12 months behind on feature-size shrink), they have yet to produce anything that resembles that.

      Say what you will about the Core 2 Quads, and how they trounce what AMD offers. Energy management will become more and more prominent issue than just pure performance, and Intel can't bank on feature size shrink anymore. They've got the hafnium high-K to help mitigate problems on Penryn, but transistor size and speed will peak soon, and they would have to move to true multicore, and probably heterogeneous multicore. AMD is still not completely out at the server market - HyperTransport does make SMP much easier (and far less contention compared to FSB), and as long as they survive their immediate problems, I don't see the going away soon.

      See: Single-ISA Heterogeneous Multi-Core Architectures for Multithreaded Workload Performance, and a bunch of other papers...

    52. Re:Why did they buy ATI? by Timothy+Chu · · Score: 1

      Perhaps AMD should focus on the low end rather than guess what the high-end app technology of the future will look like


      No, don't. We don't need another Cyrix.
    53. Re:Why did they buy ATI? by licious · · Score: 0

      There are also reports that Dell is buying up oddles and oddles of the tri-cores from ATI, if they can get a good foothold in with Dell, they may be able to get a following of not just enthusiasts and DIYers.

      --
      I hear there's rumors on the Internets that we're going to have a draft.
    54. Re:Why did they buy ATI? by QuasiEvil · · Score: 1

      Actually I think such a product (CPU + moderate graphics) would quickly find a home, particularly if the incremental cost was significantly less than a separate CPU + GPU. Remember that a large portion of users (including myself) have little need for screamin' video boards. That's particularly true in the corporate sector, where cost is key and I really don't need 60fps at 1920x1200 - all I really need is basic business functionality (2D acceleration) and maybe some decent 3D stuff to account for the coming Vista apocalypse. Sure, there's not much margin in each one, but corporations buy a *lot* of computers for basic business work.

      On the upper end, sure, I'd love to see some massive GPU power sitting just across the HT from my Phenom, but really with the few modern games I play, I have little use for it in that manner. It's much more interesting as a flexible, reprogrammable coprocessor very good at matrix ops. Now that I'd use on some of my number crunching servers at work.

    55. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      In spite of FUD to the contrary, it seems AMD is still better in mips/watt. Please correct me if I am wrong. You are wrong.

      I would snap up a quietized Phenom-based SFF media machine in an instant. As it is, the least distasteful entrant I see in that space is the AOpen Core-2 machine. I really have my doubts about how quiet it can be. Prejudiced? Core 2 (especially the new 45nm versions) is a much lower power CPU at any given performance point than AMD's processors. Less power translates to less noise.

      Anyway, that's all by way of saying that I have been an AMD fan and I will continue to be one as long as they keep putting out power efficient chips. Well then it's time for you to not be an AMD fan any more -- they are not winning the power efficiency crown at this point in time. Not even close. See for example:

      http://techreport.com/articles.x/13633/15
    56. Re:Why did they buy ATI? by Anonymous Coward · · Score: 0

      One could update a laptop this way and get a faster CPU and better graphics which should prolong the life of a laptop. Possibly.

    57. Re:Why did they buy ATI? by Mad+Merlin · · Score: 1

      You're thinking of the Transputer.

    58. Re:Why did they buy ATI? by arsenic0 · · Score: 1

      You do realize that its not technically feasible to incorporate "Gaming" video cards into GPU's right?

      Most GPU's put as much if not more heat, and require copious amounts of said power. There is no way that they are putting those two together anytime soon.

      When they talk about built in GPU/CPU's they are doing it for one purpose. Mobile and Embedded designs. Being able to remove all the real-estate required to place a graphics chip and its components along side the CPU and instead put all of that into one single chip is going to be a big deal.

      The problem as commented in the above reply is that Intel already has the largest market share for "Low end" graphics cards. Those cheap Intel video chipsets are a business Intel has been in for a lot longer time than AMD or even ATI.

      I dont see CPU/GPU combo's taking a large stand in the desktop market for a while, and even then its only going to be really usable in Micro-ATX or smaller formfactors where theres no other option.

    59. Re:Why did they buy ATI? by John+Pfeiffer · · Score: 1

      I don't know why they did it either. I've been an AMD fanboy basically forever. As soon as the K6 procs were out, I was all over it... After the wonkiness of the K6-3 chips, I kinda took a step back... But they won me back after a short time with intel because of the benchmarks of the early Athlon processors in areas wholly relevant to my interests. (Computer animation)

      Sort of the same thing with ATI. I was really big on ATI, and after several years, I finally went over to nVidia because it seemed like they finally got their sh*t together and started playing nice...and their SLI solution blew ATI's solution away. The main reason I went back to ATI for my new machine, was because the only decent Phenom motherboards are ATI/AMD Crossfire platforms and not nVidia.

      I feel like AMD sort of shot themselves in the foot with that (In the short-term), because nVidia has become the real enthusiast videocards for gaming and stuff, while at the same time, AMD processors are the preferred CPUs... That, and AMD motherboard chipsets don't have as many features as the nVidia chipsets...

      From what I've seen with my new rig, it looks like ATI has really been shaping up... CrossfireX, the new ATI SLI standard that involves internal bridges like the latest nVidia SLI seems to be a better solution than nVidia's current offerings, with a lot of benefits...so I feel that's at least one big point in their favor right now... But they need to make the drivers better. (Though, I have yet to have my system self destruct while gaming like my nVidia-based rig would occasionally) And better linux support would be nice, but as I think we've established, I'm not a huge linux user. (Digital content creation and gaming, ya know? Not that it's impossible in linux, it's just...different. So please don't kill me.)

      So anyway, as things stand, I have no godly idea why they bought ATI (Unless they approached nVidia first, and were told to go screw?) but it looks like it might be to help ATI in the right direction and become the dominant videocard maker so they can start to offer a unified solution that is by any standard the obvious choice.

      (For instance, reading up on ATI's new SLI method is what really sold me on the ASUS quad-SLI Phenom-ready motherboard I had my eyes on.)

      --

      Friend: "The NIC is misconfigured..." Me: "No prob, I'll just telnet in and fix it." *Silence*
    60. Re:Why did they buy ATI? by Daniel+Phillips · · Score: 1

      In spite of FUD to the contrary, it seems AMD is still better in mips/watt. Please correct me if I am wrong.
      You are wrong. And I should believe why?

      I would snap up a quietized Phenom-based SFF media machine in an instant. As it is, the least distasteful entrant I see in that space is the AOpen Core-2 machine. I really have my doubts about how quiet it can be. Prejudiced? Core 2 (especially the new 45nm versions) is a much lower power CPU at any given performance point than AMD's processors. AMD's geode in the Fit PC draws 1.9 watts and compiles a Linux kernel with default config in 45 minutes. The Pentium M draws 27 watts and does the same job in 9 minutes 18 seconds. To match the geode it would have to do the job in 3 minutes, 16 seconds. So the Pentium M has nearly 3 times worse power efficiency for this common task.

      The Core 2 draws 64 watts. It therefore needs to compile the kernel in 1 minute 20 seconds. I doubt that it can, but prove me wrong. Numbers this time please.
      --
      Have you got your LWN subscription yet?
    61. Re:Why did they buy ATI? by miknix · · Score: 1

      And why trusting so much those benchmarks?

      1. Open a benchmark website put ads on them.
      2. Call Intel and say they will have better score in trade of CPUs for the tests.
      3. Buy AMD CPUs with ads money.

      4. Profit!!

    62. Re:Why did they buy ATI? by mrchaotica · · Score: 1

      AMD's cache sharing and topology of memory access that seems better for true multithreaded applications is irrelevant and occasionally a hinderance when you're running multiple single threaded programs. So they spend oodles on R&D and may not see that much of a return until apps can utilize it better. . .Then they go off and buy ATI?

      Imagine sticking an ATI stream processor on the other end of that fancy bus they've been spending all the R&D on, and you'll have your answer.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  2. AMD did it to thsemelf by vxvxvxvx · · Score: 5, Insightful

    When AMD came out with low priced CPUs that were highly overclockable and great performance at stock they became *the* CPU for any serious geek. When they changed their mind and decided to price-match Intel causing massive price increases they alienated their primary sales force. Geeks selling to family & friends was a great system and without that AMD has been hurting. It's possible they would have died anyway sticking to the cheap, but they've never made a sufficient argument to their customers of why they can't keep the prices low like in the past without letting it on that they like all big business care more about short term cash than long term relationships.

    1. Re:AMD did it to thsemelf by Anonymous Coward · · Score: 0

      Not only that,but the became full of themselfs when both linux devs and MS jumped on the AMD64 bandwagon over ia64. They seemed to stop development untill intel came out with core 2 duo that was not only faster then AMDs top chip but 1/3 of the price. Sence then AMDs been in a tail spin droping prices and recently the quad core mess and still behind in both specs and price.

    2. Re:AMD did it to thsemelf by Jarik_Tentsu · · Score: 1

      For a time their top end CPUs, liked the FX52, beat the Intel CPUs too.

      But as soon as the Core 2 lineup came out, Intel beat them in both power and price. And Intel kept dropping their prices.

      `Jarik

    3. Re:AMD did it to thsemelf by ti1ion · · Score: 1

      I am coming into this late, and I know someone else has pointed this out, as well, but your story is incomplete. Fanboy geeks are a nice sales force, but they do a lot less to make a company a leader than you imply.

      If you were checking out cpu tech back before the K7 Athlon came along, you know that the K6 was a dog everyone liked to kick. The cpu just did not perform as well as the Intel offerings, especially in floating point operations. The motherboards were flaky and many people blamed AMD for this. The slogan then was that if you wanted 100% compatibility and stability, you had to go Intel.

      And then the K7 showed up. It was a powerful chip and it beat the Intel P3 at the same clock speed. It had better floating point performance than the P3. And, of course, it was over-clockable. At the same time, Intel introduced the disaster that was the P4. Disaster is my word for it (and I am taking it directly from all the internet abuse the P4 received over the years). The Athlons introduced during the time Intel marketed the P4 consistently beat the crap out of it, and at lower clock speeds. This is when AMD's fortunes rose. Two years ago, there were months when AMD was shipping 50% of the cpus being sold in a given month. Slashdot covered this news regularly. AMD jumped ahead of Intel in another arena -- 64 bit desktop computing. Intel was busy telling people they had no plans to ship 64 bit cpus, while AMD actually sold them. Hence, you had the more quiet introduction of the EMT line of Intel chips. This is why AMD was doing so well.

      Then, Intel scrapped the P4 and introduced the Core architecture and took the performance crown back from AMD. For the last 18 months, or so, there have been no AMD chips that could consistently match the Intel offerings at the top end. And the market for AMD has declined as a result.

    4. Re:AMD did it to thsemelf by 0xABADC0DA · · Score: 1

      When AMD came out with low priced CPUs ... When they changed their mind and decided to price-match Intel ... why they can't keep the prices low like in the past What are you talking about? I don't remember a time in the past 10+ years where AMD cost as much as Intel in price/performance, except very brief windows like around core duo.

      Compare Core 2 e6550 conroe to Athlon x2 5000+ brisbane. Both are 65nm and have mostly the same power and heat. The core 2 is ~5%-20% faster in benchmarks (see tom's) but costs 80% more. Or compare phenom to extreme... extreme is no more than twice as fast but costs four times the amount.

      I don't know if AMD can keep it up but they are by far the most cost effective CPUs at the moment and historically.
  3. Re:Apparently not by Ethanol-fueled · · Score: 4, Informative

    Warning: Link leads to a malicious website.

  4. Will they make it? by Eddy+Luten · · Score: 2, Informative

    For the sake of competition, let's hope so, but it doesn't seem like it. The first Radeon card to support Direct3D 10 took way too long and their processors (both CPU and GPU) are all but impressive these days. Also, their CPUs' cost:performance ratio aren't what they used to be in the glory days which makes them less attractive.

    The FX-60 was in my opinion the last exceptional AMD processor to hit the market, both quality and innovation wise. After Core 2 Duo, AMD kind of hit the ground burning.

    1. Re:Will they make it? by darien · · Score: 3, Insightful

      their processors (both CPU and GPU) are all but impressive these days

      The Phenom's a bit of a disappointment, and will probably remain so until/unless people start writing much more parallelisable code (until then, Intel's bigger L2 cache more than makes up for Phenom's "true" quad-core design). But AMD are fighting back on the GPU side - the HD 3870 X2 has had some great reviews, and in many games it's faster than an 8800 Ultra for sixty quid less.

      Of course, since Nvidia have just launched the 9600GT, we may presume there's a 9800GT on the way soon that'll blow both of them away; but while AMD's GPUs were, frankly, laughable all through 2007, the new cards definitely put them back in the game. I think they'll be with us for a while yet.

    2. Re:Will they make it? by WhodoVoodoo · · Score: 2, Insightful

      the price:performance ratios look pretty good still, according to tom's hardware's charts at least.

      http://www23.tomshardware.com/cpu_2007.html?modelx=33&model1=946&model2=882&chart=444

      There are still plenty of reasons to buy AMD. We all seem to forget that these things just execute binaries and seem to be ascribing all sorts of personal identification with a friggen CPU brand, as if it were a shirt we wear every day. When I bought my way into dual cores kinda recently (you can probably figure out the type of user I am -- pragmatic?) I looked at their chart, looked around in my price range, and realized that AMD was as fine of a bet as Intel. I could have easily bought an Intel processor, but the products I found fitting my mainboard and processor needs aligned quite evenly over AMD, so after putting aside the market perception, that's what I got.

      And my computer does its job of being a computer very nicely.

    3. Re:Will they make it? by Splab · · Score: 2, Interesting

      Me too, just bought a dual core AMD 64. The price of same type of system from Intel would be about $100 more, which isn't much when spending $1500, but I trust AMD more and I believe them when they say there will be an upgrade path from the AM2+ I bought to newer CPU's. (Assuming they stay afloat long enough). Intel however have no such guarantee and I had a very tough time figuring out what CPU went with which boards.

    4. Re:Will they make it? by ozbird · · Score: 1

      Of course, since Nvidia have just launched the 9600GT, we may presume there's a 9800GT on the way soon that'll blow both of them away

      The the 9600GT is based on the G92 core - the same as later versions of the 8800 (e.g. 512MB.) The renumbering is most likely to distance itself from the 8600, which was rather poorly received (unlike its 8800 brother.)

      Why nVidia didn't renumber the newer G92-based 8800 cards as 8900 or 9800, or at least give it a different suffix (GTI?) is beyond me. Keeping the same name confuses consumers, who will probably think that the 640MB version is "better" than the 512MB version when quite the opposite is true.

    5. Re:Will they make it? by cnettel · · Score: 1

      The Phenom's a bit of a disappointment, and will probably remain so until/unless people start writing much more parallelisable code (until then, Intel's bigger L2 cache more than makes up for Phenom's "true" quad-core design). But AMD are fighting back on the GPU side - the HD 3870 X2 has had some great reviews, and in many games it's faster than an 8800 Ultra for sixty quid less.
      I'm not actually so sure on the "Phenom will be good as soon as parallelism gets better" thinking. The point is that even when you have a shared L2/fast interconnect/whatever, you would have really liked to stay in the L1. Simultaneous writes will mean locks and cause trouble (or added latency, even for seemingly lockfree structures), even if the cache is shared. The point is that good parallelization should not require frequent transactions at high bandwidth between threads, no matter how close together you put them.
    6. Re:Will they make it? by Anonymous Coward · · Score: 0

      According to reviews (over at hardocp, arstechnica, etc) the 9600GT is whooping the HD3870 at around the same price point.

      Sorry ATI, you are simply simply last generation.

    7. Re:Will they make it? by aminorex · · Score: 1

      I think your only upgrade on am2+ will be quad core and a speed bump, not an architecture change.

      --
      -I like my women like I like my tea: green-
    8. Re:Will they make it? by Splab · · Score: 1

      am3 chips should be backwards compatible with am2+, you will however not benefit from improved memory controllers etc.

  5. Re:AMD did it to themselves by Harmonious+Botch · · Score: 5, Interesting

    And they went with trusted computing. That was the last straw for me. I would have continued to buy from them despite the flaws listed in parent post, if they just continued to build computers that I could trust.

  6. No. by thebsdguy · · Score: 1, Flamebait

    Wait for Phenom to unleash its fury.

  7. Don't think so. by freedom_india · · Score: 3, Funny

    Although AMD is not that advertised as Intel is, it continues to remain a solid product company.
    For instance the AMD Athlon X2 64-bit dual core chip i use, is quieter, less power hungry and more powerful than its intel-equivalent.

    I have always thought of Intel chips as a short, well-built sprinter, whose ting pegs can carry him over a short distance quickly but in the longer haul (marathon), it can keep up only by downing copious amounts of glucose fluids and sweats a lot.

    AMD is a picture of a tall (6.5 feet), lean, kenyan man, whose stamina, endurance make him take the 15 mile marathon easily without breaking a sweat.

    AMD would be either bought over by IBM or even by Microsoft.

    --
    "Doing what i can, with what i have." ~ Burt Gummer
    1. Re:Don't think so. by Bender_ · · Score: 5, Interesting

      In the past, AMD had an architecture advantage over Intel and Intel had a slight process technology advantage.

      Now the situation is different:

      -Since the introduction of the Core 2 Duo Intel has the better architecture (minus memory controller though).
      -Intel is smoking the rest of the industry with 45nm high-k/metal gate in therms of process technology. Compared to what has been published by IBM about their hkmg technology IBM/AMD has a long way to go to catch up.

      And let me say this: Intels technology is extremely clever, they did one fundamentally different thing (gate first) against conventional wisdom which took them onto an entirely different path. Getting the fundamental flaws out of this approach enables a flurry of additional optimizations that IBM/AMD will not be able to apply in their technology. (full metal gates, not using any exotic materials for the gate)

      The only disadvantage for intel could be higher cost/lower yield associated with the hkmg process. However they have the benefit of scale (in therms of volume) on their side. In addition they went go through the painful hkmg transition two years earlier and hence things will be much easier for them at the 32nm node. IBM/AMD will be in even more trouble than they are now. I predict that Intel will have a very quick 32nm ramp around the time IBM/AMD managed to get their 45nm hkmg process to manufacturable yield.

    2. Re:Don't think so. by 19thNervousBreakdown · · Score: 1

      therms?

      Is that a typing lisp or thomething?

      --
      <xml><I><am><so><damn>Web 2.0</damn></so></am></I></xml>
    3. Re:Don't think so. by Anonymous Coward · · Score: 3, Funny

      I find your post vaguely homo-erotic and a bit disturbing. Please don't do that again.

    4. Re:Don't think so. by pipatron · · Score: 1

      AMD would be either bought over by IBM or even by Microsoft.

      Please dear $DEITY NO

      Put a CPU company in the hands of Microsoft and Windows Vista will seem like the most free software in the world compared to the horrors that will be...

      Imagine if the next version of Windows, you can only run application written for .Net. People don't care, because it'll be easy to port their apps anyway. So now Microsoft can change the CPU to something else than intel. Companies will have to build the new CPU into computers, because people will still demand to run Windows. Now, they can patent the hell out of both the CPU, and also .Net, and by magic alone, no one will be able to run any software on their computer legally in the US unless they have a license from Microsoft.

      --
      c++; /* this makes c bigger but returns the old value */
    5. Re:Don't think so. by mattcasters · · Score: 1

      IBM seems to be doing just fine it seems.

      --
      News about the Kettle Open Source project: on my blog
    6. Re:Don't think so. by glwtta · · Score: 5, Funny

      full metal gates

      Some kind of Microsoft-themed manga?

      --
      sic transit gloria mundi
    7. Re:Don't think so. by steevc · · Score: 5, Interesting

      For instance the AMD Athlon X2 64-bit dual core chip i use, is quieter, less power hungry and more powerful than its intel-equivalent. I thought all chips were pretty much silent. It tends to be the cooling fan that makes the noise, but using less power should allow for a quieter fan.

      I've used several AMD processors (couple of Durons and now an Athlon X2). I chose them on a value for money basis. I never buy the fastest chips that command a heavy price premium, so the arguments over who has the top chip of the moment are irrelevant to me. I considered an Intel for my current PC, but the price difference was minimal and I know the AMD-based chipsets a bit better so I knew it should work for me. I do like to support the underdog, but not if it exceeds my budget.

      Even in the last few years I have met people who consider AMD to be inferior or less reliable than Intel chips. Intel's marketing millions must be doing something for them, but I find their jingle intensely annoying when it crops up in the middle of an ad.
    8. Re:Don't think so. by miknix · · Score: 1, Interesting

      IMHO AMD Athlon/Turion 64 X2 chips are still very great chips, although they are not the *fastest* in the market. It is too bad that most of people only look at benchmarks for evaluating CPUs, specially when most of the major benchmarks out there are *owned* by the market itself.

      Looking at most of my friends who have core 2 duo laptops mostly with Vista, I'm still impressed how buggy the Centrino technology is. They get BSOD and cold reboots when turning on the wireless card or even when they are actually doing nothing! I'm sure most of you will say: "-Hey dude, it's windows!". But, might it be windows fault?

      I own a Turion64 X2 + nForce + Geforce laptop. This hardware combination is awesome, the system is always smooth even under heavy cpu or hdd I/O. I never had a machine hardware exception, no overheat nor compatibility problems. What I would want more? Nothing. I would not trade this laptop by any superior Core 2 Duo solution.

      And why average Joe cares having a fast multi-core CPU when all his applications are word, excel, mostly single threaded programs?

    9. Re:Don't think so. by freedom_india · · Score: 1

      I'm still impressed how buggy the Centrino technology is

      Turion64 X2 + nForce + Geforce laptop. This hardware combination is awesome Exactly !
      I own a M2Ne-SLI motherboard with dual 8600 GT powered by an Athlon X2 dual-core running at 3.8 Ghz.
      I had an Athlon XP 1800+ before for about 4 years.

      Never once have i had/have a BSOD in XP.

      Unfortunately the same cannot be said of my wife's Dell XP Centrino Laptop which crashes suddenly when Bluetooth is switched on, or etc.

      AMD's support is also awesome especially when it comes to high-powered systems, compared to Intel which treats all customers as Microsofties.
      AMD on the other hand is patient enough to listen, and then help me out.

      --
      "Doing what i can, with what i have." ~ Burt Gummer
    10. Re:Don't think so. by petermgreen · · Score: 1

      People don't care, because it'll be easy to port their apps anyway.
      Afaict it is pretty hard to port an app to pure .net (with no calls at all into custom native code), certainly much more trouble than porting to a new CPU architecture.

      Besides look how long win16 has hung arround, killing off win32 will be suicidal for a long time even if porting an app you have the source for is trivial. MS lives on the fact that binaries for the most part just keep working.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    11. Re:Don't think so. by gosand · · Score: 1
      Intel is smoking the rest of the industry with 45nm high-k/metal gate in therms of process technology. Compared to what has been published by IBM about their hkmg technology IBM/AMD has a long way to go to catch up.


      This is key. I have a friend who has worked at Intel almost 10 years now. He said when AMD burst onto the scene and started taking a chunk out of Intel's market share, they took it VERY seriously. In fact, he admits they were stagnant because .. well, they had no competition. AMD was the best thing to happen to Intel. Things around there were a little tense for a while, but they had confidence in their abilities (and cash reserves). He said they were all in a meeting discussing AMD, and one of the very-high-up engineers gave a presentation about the 45nm capabilities. After that, the tenseness was gone. They knew that by going to 45nm, although it would take a lot to get there, they would leapfrog AMD. They also knew that AMD wasn't thinking that far ahead, they were rolling in their success and driving fancy new cars and being the darlings of the tech media. So even though Intel jumped ahead, you can bet that they aren't resting on their laurels... they are hard at work on the next generation as well.

      So AMD is not dead, but they are in a very tough spot. They'll have to come up with something creative to remain viable, because Intel is years ahead of them in the fab, and you can't close that gap very easily or quickly.

      --

      My beliefs do not require that you agree with them.

    12. Re:Don't think so. by Anonymous Coward · · Score: 0

      No, it's a movie where Bill Gates goes crazy in boot camp.

    13. Re:Don't think so. by blair1q · · Score: 1

      Being at 45-nm while AMD is at 65-nm means Intel's costs per die are lower. Even if the high-K step is more expensive than the corresponding gate-building step at AMD, the ability to get more transistors (and chips) from a single wafer spreads that cost over a much larger number of marketable units.

      And you're right about AMD being way behind getting to the 45-nm process; but you're missing that it costs them even more, because they have to buy it from IBM, or rent space in TSMC or Chartered's contract fabs. Intel has no middle-man to pay.

    14. Re:Don't think so. by Neil+Hodges · · Score: 1

      Aside from the Intel chipset and CPU, I went with parts other than what's in Centrino (GeForce 7300 Go, Atheros wireless) for my laptop, and have had no trouble whatsoever, though it boots Linux mainly.

      Interestingly, (as I've said before) I've had more than my share of trouble with the nVidia GPU's drivers in my desktop during the times I boot Windows. Have they fixed the page-fault issue in the nVidia driver when using more than the 32-bit addressing space's worth of RAM? I've had 4 GB, then 6 for quite a long while, and would like to use a Windows-only application for a certain CSE course on my desktop instead of on the laptop.

      Although it's unrelated, what's the status of PAE in Vista?

    15. Re:Don't think so. by Anonymous Coward · · Score: 0

      For instance the AMD Athlon X2 64-bit dual core chip i use, is quieter, less power hungry and more powerful than its intel-equivalent. Umm, I think when they modded you "Funny" they were laughing _at_ you, not _with_ you. You do understand that if this was 2006 your quaint little X2 "64-bit" (haha, dude - come on now, they're all 64-bit now) would indeed be quieter, less power hungry, and more powerful than it's intel-equivelent.

      Unfortunately, this is 2008. AMD chips aren't _any_ of those things. The only thing AMD has going for it now is fire-sale prices. AMD chips are, provably, slower and more power hungry compared to comparable Intel chips, especially in the X2 line. Now, the Phenom chips are a little closer to competitive, but still not quite on top.

    16. Re:Don't think so. by rainman_bc · · Score: 1

      IBM/AMD has a long way to go to catch up. The IBM guys I've talked to have mentioned that multi-core / multi-processor units in the x86 platform have diminishing returns per core because of the overhead on the controller of the multiple cores - they price their licensing for db2 accordingly - their per-processor pricing discounts on multi-core x86 machines.

      OTOH they price Power licenses at full price per core because according to them Power doesn't have the diminishing returns that x86 has on multiple cores/processors...

      That is a big deal in a world of parallel computing no?
      --
      09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    17. Re:Don't think so. by Anonymous Coward · · Score: 0

      For instance the AMD Athlon X2 64-bit dual core chip i use, is quieter, less power hungry and more powerful than its intel-equivalent.

      Not saying that I dont believe you, but can you explain this?

      http://www.tomshardware.com/2006/07/14/core2_duo_knocks_out_athlon_64/page3.html

      Processor Thermal Design Power
      Core 2 Extreme X6800 75 W
      Core 2 Duo E6700 65 W
      Core 2 Duo E6600 65 W
      Core 2 Duo E6400 65 W
      Core 2 Duo E6300 65 W
      Pentium D 950 115 W
      Pentium D 840 130 W
      Athlon 64 FX-62 125 W
      Athlon 64 4800+ 95 W

    18. Re:Don't think so. by Bender_ · · Score: 1

      And you're right about AMD being way behind getting to the 45-nm process; but you're missing that it costs them even more, because they have to buy it from IBM, or rent space in TSMC or Chartered's contract fabs. Intel has no middle-man to pay.

      Luckily it is not that trivial. AMD does not "buy" the technology, they are part of a consortium that shares the development cost. There surely is a hefty overhead involved, but in the end it is cheaper for them than going alone.

        Btw, the same is true for IBM. IBM is a very minor player in the semiconductor business. Without the technology alliance(s) they could not survive.

    19. Re:Don't think so. by mollymoo · · Score: 1

      MS lives on the fact that binaries for the most part just keep working.

      I get the feeling that Microsoft are losing their backwards-compatibility focus. Recent examples: Word disabling older file formats, Vista SP1 knowingly breaking popular software.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    20. Re:Don't think so. by teebob21 · · Score: 1

      Of course, it's not the first 15 miles of the marathon that are hard - it's the final 9.2 that really get you. After all, it's not where you start...it's how you finish.

      --
      khasim (12/9/06): In a blind taste test, more people preferred Coke over the Pepsi that I had previously pissed in.
    21. Re:Don't think so. by Anonymous Coward · · Score: 0

      Quieter? Frigtard.

    22. Re:Don't think so. by freedom_india · · Score: 1

      Vista SP1 knowingly breaking popular software. Backward compatibility is a dumbell that hangs you down.
      Unless your OS was designed from start with an excellent foresighted architecture you are hobbed for life.
      That is why Win NT 3.5.1 was a good start. Its goal was not compatibility. It was security.
      Now, NT 4.0 was the begining of the step towards destroying that.

      Microsoft had a good strategy: One OS for business and one for Home.
      Their merger strategy led to patches, compatibility issues etc., as a result of which Windows XP was a set of rubber bands and bandaids over a claypot that leaked wet clay all around.

      Vista was meant to be a clean start where the OS regains its primary control as controller of hardware rather than sucking up to applications that were badly written in first place.
      For instance Vista can't run some Star Trek strategy games. They were meant for Win 95, and Vista kills it.

      Its not a question of OS breaking the apps. Its the other way around. Wordstar can't run in Vista or even XP SP2 natively. So does that mean i have to bend my OS to run badly written programs?

      But Vista is also broken from begining, because Microsoft tries to be all to all. Which is not true. At Home i download, run and terminate many programs and games (Carmen Sandiago, Star Wars, CoH, Battlefield, Half-life, MS Works) . At work iam limited to Notes, Visio, MS Office, SQL Client, VS.NEt etc.
      Microsoft should really gut the code base and rebuilt one business OS and a separate home OS with compatibility for all games/software.
      --
      "Doing what i can, with what i have." ~ Burt Gummer
    23. Re:Don't think so. by Yvan256 · · Score: 1

      Some kind of Microsoft-themed manga?
      Interesting idea, considering their new superheroes... But who would buy a book full of blue pages?

    24. Re:Don't think so. by Alex+Belits · · Score: 1

      Some kind of Microsoft-themed manga? ...without a doubt, set in an alternate universe where Windows is not a horrible engineering failure.
      --
      Contrary to the popular belief, there indeed is no God.
  8. Why not? by schnoid · · Score: 0, Interesting

    They've done it before. Beat all odds and started developing better chips than Intel for awhile. There's always a chance they could do it again, but I don't foresee that happening in the near future.

  9. Darling of the community! by kingmetal · · Score: 5, Interesting

    I hope that AMD soon becomes the darling of the community once again, it's because of them that I recently got back into PC gaming. I had totally given up on gaming on the PC, I had bought a gen1 X2 4200 and AM2 motherboard right before the Core 2 Duos came out and I was cursing my bad luck ever since - until I realized that the real holdup in my system wasn't the processor, but my aging 6600GT. In fact, even though I had bought my AM2-based system almost 2 years ago (or longer! I can't remember when the platform launched) I still had a fairly recent system that could actually support even the newest AMD chips. The real kicker came when I bought my Ati Radeon HD3850. This thing, in my oppinion, should be getting just as much press as the 8800GT. For someone like me, spending $180 on a graphics card is a whole lot more reasonable than spending $250+ on an 8800GT just for performance gains in games like Crysis. My housemate dropped over $1000 on a new Intel Quad-core based rig with an 8800GT in it and my system keeps pace with his very well under almost all scenarios. There is a difference, sure, but considering my entire rig probably cost less than $500 (exluding monitor), I'd say I'm doing pretty well. AMD is doing a great job at catering to people like me who were about to be console-only gamers because keeping up to date on the PC side was getting expensive. AMD offers an affordable upgrade path at a lower performance point - but it's good enough to make my Xbox 360 jealous! I'm proud to say that I'm still an AMD fan. Will an X2 5000+ Black Edition beat a comparably clocked Core 2 Duo? No! But look at the price! I'd say the price to performance ratio is way up there!

    1. Re:Darling of the community! by mrxak · · Score: 2, Interesting

      I've been wondering where all the AMD fanboys went off to lately. I used to see a lot of people railing against Intel and hailing AMD as the greatest company ever. But now it seems the only time I ever hear about AMD is when folks talk about ATI graphics cards.

    2. Re:Darling of the community! by Miamicanes · · Score: 4, Interesting

      Back in the Netburst era, you didn't HAVE to be an AMD fanboy to know that the Pentium 4 totally sucked in every meaningful way compared to anything by AMD. Now that Intel's rejoined the rest of the sane universe, it's not as clear-cut anymore. They're still (usually) a little cheaper than Intel, but it's harder to draw a clear line between them and definitively say one is better than the other. Personally, I still tend to favor AMD, but if I were shopping for a notebook and one with core2duo happened to be massively on sale that particular week, I wouldn't avoid it like the black death the way I WOULD have bent over backwards to avoid the wretched quasi-mobile version of the Pentium 4.

    3. Re:Darling of the community! by Anonymous Coward · · Score: 0

      I just dropped a AMD X2 5000+ Black Box into my AM2 board and am loving it! I was able to bump it from 2.6 to 3.1 with NO changes in anything but the multiplier. No voltage bump, nothing. I then kicked up the voltage to 1.45 and it is running at 3.2 on STOCK cooling! I ran Prime 95 at its most brutal and am having zero issues.
      Yes, it's only 65nm instead of 45nm, but it was also alot cheaper than the Core 2 counterpart it perfoms faster than, the Core 2 E6550.

      As long as AMD can offer thia kind of performance at the price point it does, I'll use it.

    4. Re:Darling of the community! by sdsucks · · Score: 1

      I'd take an Nvidia video card over ATI/AMD any day, solely based on the fact that ATI drivers *really* suck. (Unless they've changed by a huge amount in the last while).

      The driver hassle alone is worth it the money to me.

    5. Re:Darling of the community! by kingmetal · · Score: 3, Informative

      This is a really common complaint I hear about Ati drivers and I didn't have a lick of trouble with my HD3850. Those chunky terrible drivers of the past seem to be pretty much gone - plus there are great overclocking tools built into the Ati drivers.

    6. Re:Darling of the community! by sdsucks · · Score: 1

      I've sure had some nightmares, but if they have in fact cleaned up the drivers I'd be willing to give them (ATI) another try. I actually dislike the newer Nvidia drivers, since they have moved all the tweaking options into a second program "NVTweak" or whatever it's called.

      I'd really like to see Linux support improve on ATI products as well. I don't know what the video card support is like these days, but I'm pretty sure my Theater550's tuner/capture cards will never see linux use. (Of course I should have thought of that *before* I bought them. Oh well. )

  10. Slow/quick end.... by Fallen+Kell · · Score: 3, Insightful

    Well, I am sorry to say it, but AMD is dying at this moment. Their purchase of ATI was disastrous for them and probably the worst move they have ever made. While "good on paper", the reality of it was that AMD was over-sold on the merits of ATI's then just about to be in production GPU from 2 years ago, and its in development (the current generation GPUs that they have now 3870/3850). As we still see today, even this current generation of GPU's from AMD can not outperform Nvidia's last generation 8800 series, even with 1.5 years time to reach that level of performance. This have seriously damaged their ability to be profitable in the video card segment as they have had to price their cards much lower than Nvidia to be even considered from a prospective customer. This is the same battle they are fighting on their CPU side as well ever since Intel released the Core Duo (and the subsequent Core 2 Duo, Core 2 Duo Extreme, Quad Core, and Quad Extreme processors). Basically, on the mid and high end desktop market, AMD has had no real competing product for about 1-2 years, and again, have to settle on pricing against the comparable performance Intel CPU. Intel gets to use the production line chips that fail to meet full speed for slower binned parts which in many cases still outperform AMD's fastest performing part. This is allowing Intel to keep their costs lower, and forcing AMD to slowly bleed to death because they can not afford to price their chips that low. And the high debt AMD incurred on the ATI purchase has been keeping them from doing what they have done in the past when they had a poorer performing chip, i.e. cut costs, bunker down, and increase development dollars on the next gen that was in progress to push up the release date of the new architecture. However, the lack of cash on hand is making that last part impossible to do. And early indications are not looking good even for this current line of quad cores and tri-cores. Basically, these chips still can not get near the performance of the current high end Intel chips.

    --
    We were all warned a long time ago that MS products sucked, remember the Magic 8 Ball said, "Outlook not so good"
    1. Re:Slow/quick end.... by Anonymous Coward · · Score: 0

      The thing is, 3870 and especially 3850 still beats the nVidia's 8800 series by price/performance ratio.

    2. Re:Slow/quick end.... by rucs_hack · · Score: 5, Funny

      Excellent points sir.
      I should like to take this opportunity to introduce you to a friend of mine. ... ...
      The Paragraph break.

    3. Re:Slow/quick end.... by Ghaan · · Score: 1

      I wouldn't be so pesimistic. How many times I heard, "oh, M$ is dying!", "they do open source now, they must be dying!"
      And see? M$ is still here and it's doing well. The stock price goes up and down, that's a normal cycle. Why they bought ATI? Because Intel is doing graphic cards, too. AMD wants to see AMD motherboards with integrated AMD-ATI on it. That's business. Maybe they will die, but it will be not so easy as Intel would be only one mass-CPU manufacturer, so other players would jump in and pump/take over AMD, risk-capital investment games are funny...

    4. Re:Slow/quick end.... by n3tcat · · Score: 2, Insightful

      Everyone looks at the high end market to get the temperature of a video card company. It's really the worst place to look, as the embedded video and cards packaged with desktop sales seem to be the real force behind the company's profit. ATI losing ground to the nforce and intel embedded video market (cutting into their Rage cards and similar) are probably what made ATI affordable for AMD in the first place. Unfortunately this also meant that they were still on the downslope and AMD would be taking losses for some time to follow the purchase.

      It's hardly the end though. The only people who bother "predicting" the end of a company are fearful shareholders or people who have nothing better to do. Everyone else is just wondering just WHEN the benefits of the ATI purchase will show, not if.

    5. Re:Slow/quick end.... by glwtta · · Score: 1

      Well, I am sorry to say it, but AMD is dying at this moment.

      Dang, and I was so looking forward to building that Opteron-based BSD box - guess that's really not happening now.

      --
      sic transit gloria mundi
    6. Re:Slow/quick end.... by mahlerfan999 · · Score: 1

      If you look more carefully at AMD's stocks you'll see that it only dropped just over the past few months (starting in October). Despite your amazing ability to eulogize, that's really not enough evidence of amd's demise. Every successful company has had falling stock prices over short terms. We need to actually wait and see longer before announcing the company's death.

      And I really doubt that Intel outperforms amd on every level. Honestly, for every benchmark test on the web that says that Intel beats amd, you can find another benchmark test that declares amd the winner. The actual truth of the matter is that ranking cpus is a complex task with performance depending on what you are doing with the cpu. For some things Intel will outperform amd, but in others it will be reversed. So enough already with the sweeping generalizations.

    7. Re:Slow/quick end.... by Tolkien · · Score: 1

      I for one will not be punishing them for a single bad year.
      I actually made the recent decision to buy myself my first laptop. I've already made my choice of OS for it, Ubuntu Desktop (I've decided to begin my transition away from Microsoft). Beyond OS, I know I want 4GBs RAM, and a good-sized hard drive. Last but definitely not least, an AMD quad-core processor. I'm not now nor am I ever going near Intel if I can help it, even if I have to wait until Q2 2008 or later for my laptop.

    8. Re:Slow/quick end.... by firesyde424 · · Score: 1

      This bandwagon is by no means new. When AMD hit the 1ghz barrier with the original Athlon and Intel paper released the 1.03 ghz PIII to "compete," people predicted the doom of Intel. When Intel subsequently released the first P4's which could outclock the then current Thunderbirds, people predicted the doom of AMD. It has been a seesaw market for years, even before AMD and Intel were the only major desktop CPU competitors. Remember that AMD and Intel both have business OUTSIDE the desktop and server CPU markets. I highly doubt that either company will in danger of bankruptcy or liquidation any time in the near future.

      To quote a favorite TV show of mine: "All this has happened before, and all of it will happen again."

    9. Re:Slow/quick end.... by aminorex · · Score: 1

      And my answer is this:

      You'll start to see some benefits with the early fusion products in mid-year, but it won't really kick in until the middle of next year, which is my gross estimate of how long it will take before we see a combination of GPGPU double-precision floating point and CPU integration via HyperTransport at 4Gb/sec. At that point, nVidia's lunch money will be in AMD's pocket, and Intel will have lost a significant high-margin market segment. By the end of 2009, AMD stock will have doubled from today, or I'll give you back every last cent you paid for my advice.

      --
      -I like my women like I like my tea: green-
    10. Re:Slow/quick end.... by Rungi · · Score: 1

      ATi's new series wasn't meant to be an nVidia killer, it was meant to be a price vs performance card. I think they won in that dept. What percentage of the population spends $600-$800 on a single graphics card? Certainly not me. I love the higher-end middle of the road cards.

      As far as AMD's CPUs, I'm getting the feeling that their yields aren't as good as planned. Hence the "Tri-Core" Phenoms, previously Quad-Core. But who's to say Intel isn't having the same issues, Core 2 Duos, formerly Core 2 Quads.

      Also contributing to AMD's lack of income is the current state of the economy. Who's buying hardware when the mortgage is more important? The most important things Intel has going for them now are their maturity, current CPUs and perhaps some luck in not buying out another large company.

    11. Re:Slow/quick end.... by rahvin112 · · Score: 1

      Process technology is the end all be all of CPU's.

      When Intel is a full 2 processes ahead of AMD the game is going to be over. AMD is still struggling to get second generation process technology perfected while Intel is readying the move to .32. Add in that AMD has a single CPU production FAB of reasonable process compared to Intels construction of a new Fab every 2 years. AMD simply can't compete on performance and energy usage against a company that can produce 4 times the number of chips per blank with lower thermal output and higher performance without changes in architecture. Tack in architecture improvements with every die shrink and Intel is going to wipe the floor with AMD just like they did when the Pentium came out.

      AMD's big break, as noted by others, was the Netburst and Ititanic architecture. At the time AMD had Just constructed a brand new fab with the latest in processor die technology. Intel spent so many engineering hours trying to get Itiaum working correctly that they completely neglected the x86 market. Once the Ititanic was acknowledged as a failure and Intel moved their engineering focus back to x86 they had the core architecture out in 6 months. Combined with their stated pledge of a die shrink every 2 years AMD simply can't compete with Intel's resources and Fab experience.

      I've always bought the best processors for the money personally and I wouldn't write AMD off completely as they could turn it around but until AMD fires Hector and get a president that is as paranoid as Andy Grove was it's an end game scenario for them. They have a limited amount of time to turn this thing around and if they aren't successful Intel can price them out of the market and there only hope will be Intel gets lazy again after they achieve total market dominance.

      Here are few facts. Last time I looked (early K8 architecture) AMD was unable to make a profit on CPU's priced less than $160, while Intel could remain profitable at around $100. From what I recall these numbers don't change much over time and are a factor of number of fabs and total sales. The current performance gap allows Intel to price their high performance parts at the traditional level of ~$1200, while flooding the low/middle end at the break even point for AMD thus cutting off any breathing room financially. Combine this with the debt from purchasing ATI and they simply don't have the dollars available to build new Fab's, advance processor tech or spend the money on R&D that they need to. This is apparent in the slips in getting Phenom to market, the news reports the biggest problem is related to silicon errors and the Fab. Given they only have one Fab dedicated to CPU's this is catastrophic and is a prime example of WHY they are in serious trouble.

      AMD rested on their laurels with the K8 architecture. They didn't take the excess profits they made during that time and invest in processor shrink or redesign. It was a seriously bad move and directed by Hector, the very reason he should be fired. Why the highest paid CEO in the semiconductor world works for the #2 CPU producer should be reason enough to indict him.

  11. The have only a few more shots by OrangeTide · · Score: 1

    I wish the Phenom turned out better than it did (like came out sooner and was faster and cheaper). I think AMD has a few more shots at recovering from Intel's brutal one-two-three punch of Core series and 65nm (AMD didn't get this until way late) and affordable Quads (phenom took way too long).

    Now AMD will always be around, but maybe not in a big way in the future. VIA releases new x86 chips every one in a while. And they actually make money on what they do. But there is little mainstream interest in VIA's work. And I suspect that unless AMD can hit it big in the mainstream processor market they will have to reconsider their strategy and go after less competitive market segments with specialized products.

    --
    “Common sense is not so common.” — Voltaire
  12. Of course AMD will survive. by apathy+maybe · · Score: 3, Insightful

    They have shown that they can make Intel jump to their tune (64 bit CPUs anyone?), they just bought ATI and are thus in a position to better integrate CPUs and GPUs (for better performance), which is something that I'm sure a few hard core gamers might be interested in. They still have a strong research arm. And if nothing else, they can always go back to building cheaper Intel knock-offs which is (I believe) where they started.

    --
    I wank in the shower.
    1. Re:Of course AMD will survive. by Ihlosi · · Score: 4, Insightful
      they just bought ATI and are thus in a position to better integrate CPUs and GPUs (for lower price), which is something that I'm sure the mass market might be interested in.

      Fixed that for you. Anyway, the mass market is where the money is. Pandering to gamers is more of a prestige thing, 90-something percent of the PC buyers don't care about that.

    2. Re:Of course AMD will survive. by BlueParrot · · Score: 1

      A fair share of gamers doesn't either. Unless you are overly concerned about playing the latest game on highest graphics settings you can usually get away with a fairly modest system, and not all games are memory-hogging monsters that require beefed up hardware. After all, why would game publishers set their system requirements out of reach of 90% of the PC owners? Blizzard has quite a tradition of making their games playable on modest hardware ( albeit with lower graphics settings ) to mention an example. This is going to continue since quite a lot of the processing power needed for modern games is in the graphics, and in many games it is often easy to make the most high-end eye-candy optional.

    3. Re:Of course AMD will survive. by BarneyL · · Score: 2, Insightful

      They have shown that they can make Intel jump to their tune (64 bit CPUs anyone?)
      Unfortunately while jumping to their tune, Intel landed on AMD almost completely obsuring it.
    4. Re:Of course AMD will survive. by Eli+Gottlieb · · Score: 2, Informative

      Very eh towards the supposed need for top-of-the-line graphics hardware. I play Portal at fairly high-quality graphics (THE CAKE IS A LIE) on an NVIDIA 8600GT mobile, on Wine, under Linux, at full frame-rate.

    5. Re:Of course AMD will survive. by Anonymous Coward · · Score: 0

      Fixed that for you. Anyway, the mass market is where the money is. Pandering to gamers is more of a prestige thing, 90-something percent of the PC buyers don't care about that.

      Well isn't that ironic. Haven't you heard that many games make more money than a top-notch Hollywood blockbusters?

      Who lied to you that gamers are a tiny prestige niche? It's HUGE.

      Just like porn moved Internet into maintstream, because of sheer demand, gamers have put modern 3D graphics in the mainstream, because of demand again. It's an industry on its own.

      You're getting some facts wrong. The highest-end model may indeed be a prestige / benchmark thing, something for the press and the rich nerds, but the mass market actually does buy cards for gaming, en masse, even if they are not the highest end models.

      You don't need a dual-head $800 monster to play a game.

    6. Re:Of course AMD will survive. by Swampash · · Score: 1

      they just bought ATI and are thus in a position to better integrate CPUs and GPUs (for better performance), which is something that I'm sure a few hard core gamers might be interested in

      When the success of your business model depends on the interest of a few hard core gamers, it's time to head for the exits.

  13. AMD has too many assets to just disappear by blind+biker · · Score: 2, Interesting

    AMD could survive, albeit much diminished, as a foundry - they have a huge fab in Germany, and there are always companies willing to have their designs produced somewhere. Fabs really have no problem getting contracts.
    AMD makes a ton of FLASH memory.
    And then there's the GPU division (ATI). It's a bit hard to imagine that both CPU, GPU and Flash RAM will all tank at once.

    Could it happen? Yeah. Everything is possible. I would not bet my apartement on it, though.

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    1. Re:AMD has too many assets to just disappear by Anonymous Coward · · Score: 0

      Actually, AMD spun off it's NOR flash business some time ago:
      http://www.spansion.com
      Intel is in the midst of doing the same with its NOR flash, but keeping it's NAND flash going.

      I think AMD will continue to be around -- but I think they will seriously consider going fabless. It's just too expensive to keep up with Intel and IBM. They already use TSMC for the ATI portion of their business. Certainly going there for the microprocessor wouldn't be a stretch.

    2. Re:AMD has too many assets to just disappear by Tablizer · · Score: 3, Funny

      It's a bit hard to imagine that both CPU, GPU and Flash RAM will all tank at once.

      It would be called a "core dump" :-)

    3. Re:AMD has too many assets to just disappear by Fenice · · Score: 1

      Your comment is right, and it makes me wonder if they did not bought ATI in order to survive de storm they saw coming when Intel announced its Core2 and their price drop...

    4. Re:AMD has too many assets to just disappear by cjjjer · · Score: 1

      You also forgot this venture, the Xilleon(TM) Panel Processors. With the advent of digital only TV brodcasts (US) in 2009 there is a huge market for these kinds of processors to make TV's display HD content perfectly on flat panel displays. I would estimate that this market is even bigger than the PC market.

    5. Re:AMD has too many assets to just disappear by 787style · · Score: 1

      AMD doesn't make flash memory anymore. That division was spun off as Spansion.

    6. Re:AMD has too many assets to just disappear by blind+biker · · Score: 1

      Heh, I "forgot" it because I simply had no idea about it! Thanks a lot for the heads-up!
      Here in Finland we moved to digital TV already last year, and by may (if I recall correctly) it will be completely mandatory.

      --
      "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    7. Re:AMD has too many assets to just disappear by blind+biker · · Score: 1

      Uh, you're right. Thanks for updating me on this. What did AMD get from this spinoff? I don't know, this sounds like a silly move, with the every higher usage of solid-state memory.

      --
      "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    8. Re:AMD has too many assets to just disappear by 787style · · Score: 1

      Spansion is NOR, which isn't used by USB drives or the ilk. That's NAND.

  14. Just ordered an AMD 4800+ yesterday by unity100 · · Score: 0

    with a nforce chipset mobo to go with it. i bought my first amd in 2001, and bought nothing else since. happy to say that with the amd+nforce chipset combo, i had done well with even mediocre graphic cards in the period. no sir, amd is not out.

    1. Re:Just ordered an AMD 4800+ yesterday by ichigo+2.0 · · Score: 3, Funny

      AMD's market share must have shrunk a bit from the old days if your purchase has such an effect. Unless you meant to say that you just ordered one million AMD 4800+ processors.

    2. Re:Just ordered an AMD 4800+ yesterday by Jesus_666 · · Score: 2, Funny

      Actually, he did. Those new nForce mainboards really are the best if you need 2000000 to 4000000 cores.

      --
      USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
  15. Godot would be faster. by Anonymous Coward · · Score: 0

    By the time the "Phenom"inal failure's able to "unleash the fury", it'll have to compete with Nehelem, which it will never be able to do, as it's Intel's approach to Barcelona (and all things being equal, which they aren't, Intel will win due to the sheer capabilities of its manufacturing process department). Add to this that Conroe's IPC is already better than Barcelona's and you can pretty much kiss AMD's shot at regaining the lead in the near term goodbye.

  16. x86 history report... by twitchingbug · · Score: 2, Insightful

    It's a basic business cycle here.

    large company make billions of dollars, sits on it's laurels. Young upstart company makes a decent product and begins to eat at the large company's business. In this case, intel was nimble and humble enough to realize how to respond to that (make lower power chips and adopt x86-64 from AMD) So now, AMD is back to being a scrappy company. Just wait until Intel makes another bazillion and sits on it's laurels again. AMD (or someone) will come to push Intel again.

    (The major difference now however, is that fabs are freakin' expensive and AMD might not have enough capital to keep upgrading fabs, which will run them out of business.)

    1. Re:x86 history report... by petermgreen · · Score: 2, Interesting

      I remember back in the 486/pentium era there were at least three smaller vendors competing with intel for the low end PC market (IDT, cyrix and AMD). AMD are still competitive, IDT and cyrix essentially failed in the general purpose PC cpu market and thier PC processor related stuff ended up owned by VIA who use thier IP to produce low performance low power PC compatible processors for embedded and thin client markets but they don't even try to compete on price/performance even at the low end of the market.

      Since then afaict there has been on new entry (transmeta) in the PC processor market which was a miserable failure.

      So we are down from three to one serious competitors for intel. If AMD fall I wonder if anyone else will ever manage to break in.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    2. Re:x86 history report... by tedgyz · · Score: 1

      (The major difference now however, is that fabs are freakin' expensive and AMD might not have enough capital to keep upgrading fabs, which will run them out of business.) That is why HP created the bastard-demon-child that is Itanium.
      --
      "No matter where you go, there you are." -- Buckaroo Banzai
    3. Re:x86 history report... by twitchingbug · · Score: 1

      anyone trying to break into the x86 market has to have a niche to succeed..

      cyrix/IDT/via - cheap procs, now trying to push micro form factors.
      amd - cheap procs (at first), then it moved to decent procs at a discount, and then they made a good chip with low power that translated to server sales and decent desktop performance.
      transmeta - low power laptop chips

      intel is still smart enough to know what markets are dangerous and how to respond. Transmeta's strategy was flawed from the beginning because it was easy enough to see power savings from implementing speedstep technology. Intel responded well to the assault on their server margins from AMD. And right now there's no margins for micro form factors, and some of the most popular micro form factors (mac mini and shuttle type PC's) run on laptop chips or such from intel anyways.

    4. Re:x86 history report... by petermgreen · · Score: 1

      cyrix/IDT/via - cheap procs, now trying to push micro form factors.
      I was under the impression that the epia boards were mainly made the embedded/thin client market. Some geeks bought them for small form factor PCs but they are really too far behind to be good in that role. As you say the majority of micro form factor machines now are using intel laptop chips which aren't much bulkier and give much much better performance.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
  17. Re:AMD did it to themselves by Macthorpe · · Score: 4, Informative
    So who would you buy instead? Considering that these are the founders of the Trusted Computing Group:

    AMD
    Hewlett-Packard
    IBM
    Infineon
    Intel Corporation
    Lenovo Holdings Limited
    Microsoft
    Sun Microsystems, Inc That doesn't leave you an awful lot of choice, does it?
    --
    "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
  18. IBM habitually declares competion dead by MrMr · · Score: 4, Informative

    Long ago, FUD was the bread and butter of the IBM consultant, what's new?

    1. Re:IBM habitually declares competion dead by Wavicle · · Score: 1

      Long ago, FUD was the bread and butter of the IBM consultant, what's new?

      Somebody got fired for buying IBM equipment.

      --
      Education is a better safeguard of liberty than a standing army.
      Edward Everett (1794 - 1865)
  19. Free Software friendly by that_itch_kid · · Score: 5, Interesting

    I'll admit I don't know much about the matter, but they seem to be fairly Free Software friendly, in terms of their releasing of documentation for both their CPUs and the ATI GPUs.

    Does anyone have any detailed information on this? Perhaps the Free Software community can support AMD's openness by buying AMD hardware, *and letting them know this is the reason*.

    1. Re:Free Software friendly by darthflo · · Score: 1

      AMD has started open-sourcing their documentation which is great, but don't forget about the competition:

      Intel has built some great tools and is becoming more open-source friendly all the time. Think PowerTop and their whole LessWatts stuff, think their linux drivers.

      nVidia hasn't produced any open source drivers. However, their blob drivers have always worked like a charm for me. This may be somewhat of a clash between ideology and practicability here, but I prefer the nVidia/Linus/"DO STUFF" approach to the AMD/RMS/"Ideology is important" one. While not being completely open, nVidia graphics hardware has enjoyed great linux support for quite some time and that's what counts to me.

    2. Re:Free Software friendly by Anonymous Coward · · Score: 0

      look at:
      http://www.phoronix.com/forums/showthread.php?t=7647

      AMD/ATI is contributing a lot info today.

    3. Re:Free Software friendly by petermgreen · · Score: 2, Interesting

      I looked through the first and last page of that thread and didn't find anything relavent, do you have a better link than a 13 page! forum thread that might have the information burried in the middle somewhere.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
  20. I smell a rat!!! by DumbparameciuM · · Score: 1

    The OP is an IBM plant! I called it!

    --
    "We are Samurai, the Keyboard...Cowboys"
  21. Prediction made 2 months bef. the Opteron release by this+great+guy · · Score: 5, Informative

    It is interesting to note that this article is dated February 17, 2003. In other words IBM made this prediction literally 2 months before AMD introduced their first 64-bit processors, the Opteron, in April 2003. Little did they know the impact the AMD64 architecture would have on the industry (Intel cloned the architecture) and on AMD itself (it helped them stay afloat for the past 5 years).

  22. Re:Apparently not by dnwq · · Score: 3, Insightful

    Persistently trolling with malicious links: or, how to waste Slashdot's moderation system. One such link uses several -1, Troll and +1, Informative. How many useful comments got missed because of that?

  23. Perverted Arse-Fucking Lechery Jesus by Anonymous Coward · · Score: 0

    Says NO WAY!!!

    AMD shall live forever!!

    1. Re:Perverted Arse-Fucking Lechery Jesus by LecheryJesus · · Score: 0, Redundant

      Oh, you do, do you?

      --
      Jesus was an invention of the Romans - watch "The Pharmacractic Inquisition" for something more credible...
  24. I inadvertently switched to Intel... by vistic · · Score: 4, Interesting

    ... when I deliberately switched to Mac.

    Before I switched to using Macs, I would always build my own PC's from components, and I always chose an AMD processor (starting with the 450 MHz AMD K6-III).

    Until Macs start coming with AMD chips, I doubt I'll buy another one any time soon.

    1. Re:I inadvertently switched to Intel... by Macrat · · Score: 1

      Until Macs start coming with AMD chips, I doubt I'll buy another one any time soon.

      AMD is in no position to keep up with the number of chips that Apple requires.

    2. Re:I inadvertently switched to Intel... by Kent+Recal · · Score: 2, Insightful

      Uh, erm, what?

      Did apple's market share explode just recently?
      AMD seems to be fairly capable of supplying various server-
      and desktop-vendors. Dell, HP and Sun come to mind.

      I don't think that the "number of chips that apple requires"
      would be such a big deal for AMD.

    3. Re:I inadvertently switched to Intel... by Macrat · · Score: 1

      There is a difference between supplying a variety of random chips and a single line in LARGE quantities.

      There's also a difference between market share and the number of computers a company ships.

    4. Re:I inadvertently switched to Intel... by nbucking · · Score: 2, Interesting

      Yeah and if we all followed Apple in the 80s like they wanted us to then we wouldn't have Intel or AMD. In fact, a perfect world in the eyes of a Apple is one with only Apple. Apple is the communism of the computer world. The prospect is awesome but the outcome is devastating. But the truth is, like communism, they depend upon PCs as much as, well, PCs. If you recall there dealings with Microsoft in the late 90s they were going down hill. Nobody wanted a Macintosh because of the pricing. If Microsoft hadn't been afraid of Uncle Sam cutting their balls off Macs may very well be extinct. But no they gave them help under the table and Apple is where they are today. Apple scares the sh*t out of me. They have the potential to be a bigger threat to the computer world then Microsoft had in their wildest dreams. And Microsoft owns a share. So back to AMD and Intel. While we still have them available.

    5. Re:I inadvertently switched to Intel... by Nazlfrag · · Score: 1

      The Mac global market share is around two and a half percent, while AMD is around twenty five percent. With an order of magnitude difference, I don't care if market share != computers shipped, your statement is absurdly nonsensical.

    6. Re:I inadvertently switched to Intel... by RightSaidFred99 · · Score: 1
      So you're flat out saying you're a fanboy and will buy based on the company and not the quality of the product at any given time? That's cool, but I don't know why anyone would care about your opinion in this case.

      Me, I bought an AMD 3800+ for an HTPC CPU simply because Intel couldn't compete in terms of noise/cooling and it worked well enough. But when it came time to upgrade Intel's CPUs were far and away the better choice in pretty much all dimensions.

    7. Re:I inadvertently switched to Intel... by failedlogic · · Score: 1

      I was about to bring up Apple because of the IBM connection. Since IBM is making (granted all different) CPUs for the PS3, Xbox 360 and Wii, IBM will now have a very large install base. Since the Power 6 is being sold now but mostly to server markets, does this mean IBM is coming back to the CPU market? And what would happen if AMD went out of business? Would Intel not have a competitor?

    8. Re:I inadvertently switched to Intel... by toddestan · · Score: 1

      I've always considered this argument to be nonsense. AMD and Intel are bothe x86 chips. There is no reason at all that Apple couldn't ship both Intel based and AMD based machines if they wanted to. HP does. Dell does. Compaq does. Apple just doesn't want to sell AMD systems for whatever reason, that's all there is to it.

    9. Re:I inadvertently switched to Intel... by Macrat · · Score: 1

      Wow. It is amazing how dense you generic-box people are. You don't even notice that Apple only use a few lines from Intel as it is. They don't put in random processors like Dell and HP.

    10. Re:I inadvertently switched to Intel... by toddestan · · Score: 1

      And it's really amazing how retarded Apple fanboys can be. You may be right about the Mac Pro and the XServe, but most of Apple's other machines use pretty common models of Core 2 processors. Quit pretending they are any more than generic hardware in a propriety package.

    11. Re:I inadvertently switched to Intel... by vistic · · Score: 1
      That's a hideous attitude you've got.

      But yeah, label it what you will, but right now I plan to continue buying Macs in the future... just like I used to tell myself I would only ever build my own PCs, I guess.

      "Me, I bought an AMD 3800+ for an HTPC CPU simply because Intel couldn't compete in terms of noise/cooling and it worked well enough. But when it came time to upgrade Intel's CPUs were far and away the better choice in pretty much all dimensions."

      That's cool, but I don't know why anyone would care about your opinion in this case.
  25. "Is AMD Dead Yet?" by ettlz · · Score: 4, Funny

    Whoa, one thing at a time — let's see off BSD first, OK?

    1. Re:"Is AMD Dead Yet?" by Anonymous Coward · · Score: 0

      Meh, BSD is hardly dead. A FreeBSD 7.0-RELEASE announcement should be out within the next 24 hours.

    2. Re:"Is AMD Dead Yet?" by Anonymous Coward · · Score: 0

      Did you mean to imply that SCO is not at the top of the ./ "is X dead yet?" watch list?

    3. Re:"Is AMD Dead Yet?" by Anonymous Coward · · Score: 0

      Let's compromise and just get the BSD guys to remove support for AMD chips.

  26. Re:AMD did it to themselves by Imsdal · · Score: 5, Funny
    How about Zilog or Motorola? Last time I checked, they had some great procesors.

    For full disclosure, I should add that last I checked was twenty years ago.

  27. It is official; Fallen Kell now confirms by Anonymous Coward · · Score: 0

    It is official; Fallen Kell now confirms: AMD is dying

    One more crippling bombshell hit the already beleaguered AMD community when IDC confirmed that AMD market share has dropped yet again, now down to less than a fraction of 1 percent of all servers. Coming close on the heels of a recent Netcraft survey which plainly states that AMD has lost more market share, this news serves to reinforce what we've known all along. AMD is collapsing in complete disarray, as fittingly exemplified by failing dead last in the recent Sys Admin comprehensive networking test.

    You don't need to be a Kreskin to predict AMD's future. The hand writing is on the wall: AMD faces a bleak future. In fact there won't be any future at all for AMD because AMD is dying. Things are looking very bad for AMD. As many of us are already aware, AMD continues to lose market share. Red ink flows like a river of blood.

    Let's keep to the facts and look at the numbers.

    All major surveys show that AMD has steadily declined in market share. AMD is very sick and its long term survival prospects are very dim. If AMD is to survive at all it will be among CPU dilettante dabblers. AMD continues to decay. Nothing short of a cockeyed miracle could save AMD from its fate at this point in time. For all practical purposes, AMD is dead.

    Fact: AMD is dying

    1. Re:It is official; Fallen Kell now confirms by brxndxn · · Score: 1

      I wonder how many people like this are just Intel shareholders eager to sit on the next unhindered 'Microsoft' stock. Force AMD out of business and Intel is the next Microsoft..

      --
      --- We need more Ron Paul!
  28. Not if I can help it... by NerveGas · · Score: 4, Interesting

    I've built a very good number of machines for people lately with Abit micro-ATX boards, with built-in graphics (d-sub and DVI). Throw in a 2.4 GHz X2 and 4 gigs of memory, a hard drive, and a burner, and the hardware comes to something like $300. Good, fast, and CHEAP.

        One of the offices was broken into lately, and the thieves bypassed the "wimpy" micro-ATX cases and stole big, heavy machines... which happened to be older, slower stuff.

    --
    Oh, you're not stuck, you're just unable to let go of the onion rings.
    1. Re:Not if I can help it... by 0123456 · · Score: 1

      "I've built a very good number of machines for people lately with Abit micro-ATX boards, with built-in graphics (d-sub and DVI). Throw in a 2.4 GHz X2 and 4 gigs of memory, a hard drive, and a burner, and the hardware comes to something like $300. Good, fast, and CHEAP."

      Yeah, I'm getting a similar machine because it seems much easier to run Linux cheap on AMD hardware than Intel right now. However, while the low end may be where the money is, it's not where the profit margins are; Intel probably make more profit on one high-end CPU than AMD do on a dozen low-end CPUs.

    2. Re:Not if I can help it... by Anonymous Coward · · Score: 0

      I've built a very good number of machines for people lately with Abit micro-ATX boards, with built-in graphics (d-sub and DVI). Throw in a 2.4 GHz X2 and 4 gigs of memory, a hard drive, and a burner, and the hardware comes to something like $300. Good, fast, and CHEAP. The only components differentiating your cheap AMD-based machines and cheap Intel-based machines are the motherboard and CPU -- and good, fast, cheap options are also available for Intel. Example: AMD was arguably a better low-cost platform when the Core architecture was relatively new compared to the relatively mature X2 architecture. But now that Core technology has trickled down to the Celeron, it's harder to make that argument.
    3. Re:Not if I can help it... by NerveGas · · Score: 1

      Are you kidding me? The Celery and Allendale run at 1.6 GHz, the X2 is clocked 50% higher for the same price. And I'll take an Abit board over MSI any day. Your example is notably slower and less good.

      --
      Oh, you're not stuck, you're just unable to let go of the onion rings.
    4. Re:Not if I can help it... by toddestan · · Score: 1

      I'd really like to know where you are buying your hardware. 4GB of ram itself is going to cost you $200 or more by itself.

    5. Re:Not if I can help it... by NerveGas · · Score: 1

      Newegg. 2x2gb kits start at $80.

      --
      Oh, you're not stuck, you're just unable to let go of the onion rings.
  29. Re:AMD did it to themselves by Angostura · · Score: 0

    How about DEC or SGI? Or Texas Instruments? I believe the transputer might be the wave of the future too.

  30. AMD didn't do good, Intel messed up by clickclickdrone · · Score: 1

    When AMD had a good streak, it was more because Intel got lazy and fumbled the ball rather than AMD doing anything particularly well. During this time they kept churning out increasingly cheap yet powerful processors that gave great value for money compared to Intel. There was no particularly clever technology being deployed, it was just cheaper for the same power. I built loads of PC's during this time and they all had AMD CPU's because they gave by far the best value for money and ease of overclocking. The X2 was a bit of a coup but by then Intel were playing catch up with a vengence so any lead was soon lost.

    --
    I want a list of atrocities done in your name - Recoil
  31. Let's hope they don't die! by siyavash · · Score: 5, Insightful

    Let us all hope they don't die, I'm almost an Intel fanboy but my god if AMD dies! Intel would rape us all. Competition is always healthy. I think AMD has good low priced CPUs though and they sure do the job.

    1. Re:Let's hope they don't die! by Manchot · · Score: 1

      Don't worry, AMD won't die. Instead, much like most other oligopolistic industries, Intel and AMD will realize that it's far more profitable to collude and to create the appearance of competition where there is none. That way, they can get around those pesky antitrust laws while maintaining the most wonderful thing in business: plausible deniability. Of course, either way, consumers will lose.

    2. Re:Let's hope they don't die! by siyavash · · Score: 1

      I think you are right, a couple of years Intel was "down" and AMD "up", now it's Intel's turn. This might all be a good show they put up for the rest of us. :o

  32. Token competitor by benesch · · Score: 4, Insightful

    What's better for Intel: to be charged for being a monopolist by the competition authorities or having an ineffective token competitor? Thus: Intel will keep AMD in business.

    1. Re:Token competitor by evilviper · · Score: 1

      AMD plays a much better and more important role for Intel... Forcing them to make reasonably good stuff.

      It's worth noting that Intel is using the AMD-64 instruction set in their processors. It wouldn't be hard to make the argument that, without AMD, Intel would still be stumbling along trying to push Itanium, and selling only Pentium 4s. In which case, Apple certainly wouldn't have switched over, and, would still be buying PPC chips from IBM. Many other companies, similarly, would still be using proprietary chips. Alpha and MIPS would be alive and well, and Sun SPARC would be doing much, much better.

      It's ironic that, what large companies want most, is to AVOID those things that actually help them the most. Just about every company would be happy to rid itself of competitors, but they would quickly find their market stagnating, and their products undesirable. Even now, US auto manufacturers are fighting tooth and nail against higher fuel efficiency standards, when it's clear higher fuel efficiency is exactly what they need to do, and historically has caused their own sales, and the entire market, to rise.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  33. AMD, next sunday on Fox !!! by BlueTrin · · Score: 3, Funny

    Will AMD still be here in 5 years?
    Can they pose a credible competitive threat to Intel's dominance?
    Do they still have superior but unappreciated technology?
    Or are they finally old hat? Can they really recover?

    You will get the answers to these question and plenty of others in the next episode, released starting from 2013.
    --
    Don't you know it is now both immoral and criminal to think beyond the next quarterly report?
  34. The problem is by Sycraft-fu · · Score: 5, Insightful

    That good high end technology often gives you a good low end too. That is the current case with Intel's Core technology. You take a Core 2, but instead just make a single core version with less cache and clock it way down. You then have a chip with extremely good performance per watt, and good yields (and thus low price) to boot. The Core Solos, as Intel calls them, are extremely competitive on the low end. They've got ones with a TDP as low as 5.5watts.

    So it can be hard to try and just compete on the low end of things, since you can't charge as much, and often the people doing the high end things get killer low end products as a side effect.

    This is something companies have found out with graphics cards. There have been a number of companies who have tried to compete with nVidia and ATi in the lower end market. Their idea is that while they don't have the R&D to produce a top flight graphics card, that's ok because most people don't buy one of those anyhow. They'll make midrange and lower end cards and sell those.

    Great idea, it seems, until you consider that ATi and nVidia get great midrange cards as a side effect of their high end cards. Graphics cards are highly parallel beasts so all they do to make a lower end card is cut some of the units off, put on less memory, maybe clock it down a bit to improve yields and they are good to go. An 8800 GTX and an 8600 GT are the same beast at heart. The 8600 basically just has 25% the number of shader units the 8800 does, and other things like a smaller memory bus. End result is nVidia has and extremely fast $100 card that cost them very little in terms of R&D that wasn't already done for their high end card.

    So the companies that have tried have thus far met with little success. Their offerings just haven't been able to compete with the big boys and it is no surprise. You can pour a lot more in to R&D when you are going to sell graphics cards at $500+ and then make use of that very same technology in midrange and low end cards.

    1. Re:The problem is by Anonymous Coward · · Score: 0

      An 8800 GTX and an 8600 GT are the same beast at heart. The 8600 basically just has 25% the number of shader units the 8800 does, and other things like a smaller memory bus. Interpreted broadly perhaps. Actually, 8800 GTX is the G80 architecture, while the 8600 GT and GTS are the newer G84. To be precise, your statement applies best within each architecture, not so much between different architectures.
    2. Re:The problem is by aminorex · · Score: 1

      The very existence of such a thing as a "video card" is threated by the AMD/ATI merger. Getting high-end graphics without
      the need for a second computer within the computer represents a lot of cost savings. The real value of the AMD/ATI merger won't be seen until the GPGPU and integrated graphics strategies are both fully deployed in the market, and that won't be for at least another year and a half. I have no idea what Intel will be doing in the meantime, but it had better be damned good, or they will be in a world of hurt.

      --
      -I like my women like I like my tea: green-
    3. Re:The problem is by Tablizer · · Score: 1

      I was *not* suggesting they reduce chip advancement R&D. I was instead suggesting they not target "future" applications until such software design is a proven market. App design trends will mostly affect high-end and new software, which low-end machines (AMD's proposed market) are less likely to use.

      Guessing that future apps shift quickly to 64-bit or to parallel-friendly coding were both wrong. AMD should let Intel go ahead and take those risks first. If Intel does not get arrows in their back for it, then AMD can gently glide into targeting that market because such apps will hit the low end (their proposed target market) *last*. They don't have to rush. It is sort of like letting mastodons test the ice. If the mastodons don't fall in, then its likely safe for a bear to also cross. Bears may take OTHER risks that elephants don't, but ice doesn't have to be one of them.

      Some kinds of risks are worth it and some are not for a smaller company. A larger company can usually take wider kinds of risks. AMD still needs to take risks on general chip performance to survive. I am not questioning that.

  35. Not quite correct by gilesjuk · · Score: 1

    Intel did stick two chips together initially, whilst AMD put two cores on a single die. Later on Intel released the Core 2 Duo and implemented two cores on a single die.

    1. Re:Not quite correct by nbert · · Score: 1

      GP was referring to quad core CPUs. Maybe I missed recent news, but AFAIK all quad core CPUs Intel has released so far are dual-die.

  36. Paernt is the liar by Chrisq · · Score: 4, Informative
    1. Re:Paernt is the liar by Poorcku · · Score: 1

      no vista on the list. click!

      --
      I take my children to see Madonna(..), but I never for once ever thought I was in the same business.Chris Rea.
    2. Re:Paernt is the liar by Anonymous Coward · · Score: 0

      >Site triggers my AV with this attack: http://www.microsoft.com/technet/security/bulletin/ms05-013.mspx

      You admit to using Windows? Good for you!

    3. Re:Paernt is the liar by X0563511 · · Score: 1

      Not smart. Read the bulletin - they didn't TEST vista.

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    4. Re:Paernt is the liar by TheCRAIGGERS · · Score: 1

      Why would they have to test it? Vista is the "most secure OS ever!"

    5. Re:Paernt is the liar by hedwards · · Score: 5, Funny

      You admit to using Windows? Good for you! Indeed, admitting one has a problem is the first step to recovery.
    6. Re:Paernt is the liar by Vexorian · · Score: 4, Funny
      Warning: Link leads to a malicious website.



      Sorry, I couldn't resist.

      --

      Copyright infringement is "piracy" in the same way DRM is "consumer rape"
    7. Re:Paernt is the liar by DiEx-15 · · Score: 1

      The next step is to look back and wonder what the f*** you were thinking... Oh wait, that is what I would do...

  37. Re:AMD did it to themselves by shtarker · · Score: 4, Interesting

    Or for processors that can still run x86 instructions, how about VIA?

  38. I thought Core2 did them in by Anonymous Coward · · Score: 2, Interesting

    AMD decided to price match Intel? I thought it was the other way around. Here in the UK at least you can get a quad core 6600 for £164.99. That's the CPU I use and I reckon that it's the total sweet spot for price/performance, plus you can overclock it about 40% using stock cooling. AMD have had to slash prices to compete on price/performance, leading to their current woes.

    In fact looking at the AMD page on ebuyer they have great cheap AMD dual core chips. If I were building a nice but cheap system for friends/family I'd probably go with one of those AMD's unless they wanted to play the latest games. Then it'd be Core2 all the way.

    I think you've got it exactly the wrong way round. Intel moved in on AMD's market, not the other way around.

    1. Re:I thought Core2 did them in by Kattspya · · Score: 2, Insightful

      How many games are CPU-limited? Wouldn't that money be better spent on the GPU if you're a gamer? If you can afford and want the best of course you should go with c2d but if you want the greatest bang for your buck a cheaper CPU with more money put on the GPU is the best way to go.

  39. Do you want to be any more inflammatory? by Goffee71 · · Score: 2, Insightful

    If headlines are allowed in slashdot articles with this tone, I fear for the future: Can we expect such gems in the coming months: Torvalds leaves mangled corpse in Linux debate Minor power outage in Guam, world doomed! Copyright violators: You're screwed! Microsoft says, 'Fark off' Lets get a little sense of perspective in here please?

    --
    If he's the Walrus then can I be a penguin please?
    1. Re:Do you want to be any more inflammatory? by Jesus_666 · · Score: 1

      If headlines are allowed in slashdot articles with this tone, I fear for the future: Can we expect such gems in the coming months: Torvalds leaves mangled corpse in Linux debate Minor power outage in Guam, world doomed! Copyright violators: You're screwed! Microsoft says, 'Fark off' Lets get a little sense of perspective in here please?
      Not to forget: "Are We Already Past Peak Linebreak?"
      --
      USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
  40. what AMD really needs to do... by Anonymous Coward · · Score: 1, Funny

    ...is to create the 128 bit architecture upgrade for their processors.

  41. OpenCores by CarpetShark · · Score: 0

    Personally, I'd rather by from ANY of those vendors. The sooner they stop being designers of proprietary tech, and start building from/contributing to open CPU designs, the better.

    1. Re:OpenCores by Anonymous Coward · · Score: 1, Insightful

      Unfortunately you can't use an open CPU design without either ASIC fabrication or an FPGA. And if you go for the FPGA option, you have to use closed-source tools to make the bitstream. Tin-foil hats may well worry about what other things the closed-source tools might be doing...

  42. In other news, IBM reported dead by obstalesgone · · Score: 5, Funny

    Ironic that IBM isn't manufacturing popular CPU's anymore.

    1. Re:In other news, IBM reported dead by Anonymous Coward · · Score: 2, Insightful

      Well, Wii, Xbox360 and PS3 processors are designed (and manufactured in part) by IBM. I'd call them pretty popular, since in my family we've bought more game consoles than computers in the last 2 years.

      However I believe that the main reason Microsoft switched to IBM for Xbox360 was that IBM allowed them to having the chips built by other foundries, which is something Intel would never allow (and took opportunity of to screw Microsoft on price for the first Xbox). Ironically Microsoft learnt there the danger of a single provider.

      Now if AMD goes belly up, people might become afraid of Intel's monopoly power and start looking for alternatives, in the end it might be a better alternative than having a token competitor.

      The x86 monoculture is frightening, if somebody comes up with a PwrFicient (pasemi.com) based laptop, I'd buy it even if it is way more expensive than a Core2Duo. I'd also buy a desktop, but nobody sells them at a semi-decent cost ($6000 is too much, I'd be ready to pay this for a laptop, not for a motherboard without even SATA).

    2. Re:In other news, IBM reported dead by San-LC · · Score: 1

      No, they're only helping manufacture the CPU's in about 100% of the next-gen home consoles. Wii, 360, PS3, all powered with IBM's help. I'd like to think IBM is the winner in the next-gen console race.

    3. Re:In other news, IBM reported dead by Anonymous Coward · · Score: 0

      Wrong, IBM is manufacturing the Cell processor, which is selling by the truckload for PS3's. They are also still manufacturing PowerPC chips for the 360.

  43. For me, this story crossed a line. ATI excellence. by Futurepower(R) · · Score: 5, Interesting

    FRAUD ALERT? First, for me this story crossed a line. It looks like stock manipulation. Was KDawson paid to post this story? Who at Slashdot or its parent company has recently sold AMD stock short, betting that the price will fall? Are any Intel employees involved?

    I would like to see a statement added at the end of this Slashdot story that KDawson took no money for this story, and that no one at Slashdot or its parent company took money or will benefit from a drop in price of AMD stock. I'm not accusing anyone of anything; I am just concerned that this story is worded in a way that seems sleazy and possibly fraudulent to me.

    Second, in response to the parent comment. ATI is the premier video CPU provider now. nVidia is so lame that there is an entire web site devoted to fixing nVidia driver issues: LaptopVideo2Go. I spent hours trying to get one of my laptops, which has an nVidia chip, to work correctly with an external monitor. It works well now, but I could never have done the work without the help of LaptopVideo2Go.

    Third, Intel is suffering from very bad management. For example, see the comment I posted to an earlier Slashdot story, responding to someone saying, "Intel's behavior regarding the OLPC is reprehensible."

    Fourth, AMD seems to be the more technologically dedicated company. Intel has a history of dumb mistakes. For example, see this December 2000 article about the Pentium 4, which calls Intel "Chipzilla": Pentium 4 Linux problem all Chipzilla's fault, apparently. Quote: "Intel... failed ... through dumbness rather than malice."

    I seem to remember that the entire Pentium 4 architecture was abandoned in favor of the Pentium 4 Mobile architecture, which is what Intel is shipping now.

    Both AMD and Intel make VERY sophisticated processors. It's amazing that a product that is so tiny it is affected by quantum physics is cheap enough for everyone to own. When one is temporarily ahead, it is simply silly to say that the other is dying.

    Stock prices are often affected by hysteria. This is especially true of prices of technical stocks, which are often owned by people who don't really understand the technology of the company they partly own.

  44. Re:Apparently not by kdemetter · · Score: 0

    Warning : telling people that a site is malicious will lead to increased traffic for that specific site

  45. One potential future advantage of AMD's technology by this+great+guy · · Score: 3, Interesting

    In terms of manufacturing technology, Intel and AMD are indeed taking different roads. One of the biggest advantage that AMD has yet to realize with their technology (SOI) is to implement Z-RAM for their processor caches. Z-RAM is a type of memory so dense it requires only 1 transistor per bit instead of 6 transistors for traditional SRAM, potentially allowing AMD to have caches about 6 times the size of Intel's caches on the same die area. Of course nobody knows yet for sure if/when Z-RAM will turn out to be doable. But if it is, Intel would have to way to implement the technology without massively reconverting their fabs to the SOI process.

  46. 7.62... by Dr.+Cody · · Score: 1

    Civilization has truly turned south when the first thing people think of when they hear "full metal gates" is animu instead of R. Lee Ermey.

    1. Re:7.62... by Loibisch · · Score: 1

      It has only turned south when people start telling other people what to think of first when they hear a certain phrase...

      Everyone likes different stuff...

    2. Re:7.62... by glwtta · · Score: 3, Funny

      Well, if this was the Manly Things Forum dedicated to beer, monster trucks, and movies prominently featuring drill sergeants, I would've gone with the other thing.

      --
      sic transit gloria mundi
  47. Wrong marketing did them in, clock *does* matter by mangu · · Score: 3, Interesting
    A few years ago I bought a notebook with a "2200+" AMD chip. That number, generated by marketroids, is absolutely meaningless, but it was meant to imply that this chip was more powerful than an Intel 2200 MHz chip. They went to great effort to create benchmark tests to prove this "clock doesn't matter" meme.


    Well, I tested it in the only benchmark that matters to me, my own applications. The result? For some applications involving video processing, those where I need most CPU, it performed at about 25% of the level of an Intel 2.4 GHz Pentium 4. For my own applications, the "AMD 2200+" is actually an "AMD 800-".


    I really don't care about how much better it performs in office applications, or whatever other tests AMD did to "prove" that clock speed doesn't matter. You can only stretch the truth so far, when one is doing number crunching a faster clock will get you more performance than faster context switches.

  48. Intel mistakes: CPU development is VERY difficult. by Futurepower(R) · · Score: 4, Interesting

    Anyone thinking that Intel can always be ahead of AMD should read the history of the Pentium 4 on Wikipedia. Two quotes:

    "Finally, the thermal problems were so severe, Intel decided to abandon the Prescott architecture altogether, and attempts to roll out a 4 GHz part were abandoned, as a waste of internal resources."

    "The original successor to the Pentium 4 was Tejas, which was scheduled for an early-mid-2005 release. However, it was cancelled a few months after the release of Prescott due to extremely high power consumption (a 2.8 GHz Tejas consumed 150 W of power..."

  49. Re:Apparently not by neumayr · · Score: 3, Funny

    And that's a bad thing?
    I click those malicious links out of curiosity, I guess many people do. It's not like increased traffic to one of those sites are doing anyone any good, or is it?

    Anyways, I enjoy looking at what 'malicious' javascript games those kids come up with.

    --
    Truth arises more readily from error than from confusion. -Francis Bacon
  50. Re:Apparently not by Anonymous Coward · · Score: 1, Insightful

    How do you STILL not know about *.on.nimp.org?? Seriously, this has been the standard LastMeasure mirror for years now. I'm amazed it still gets so many bites.

  51. Re:Intel mistakes: CPU development is VERY difficu by pokerdad · · Score: 2, Interesting

    Anyone thinking that Intel can always be ahead of AMD should read the history of the Pentium 4 on Wikipedia. Two quotes:

    Silly me, I thought you were going to drag out AMD being the first to 1GHz and intel's failed attempt to leap frog them with the 1.13 GHz.

    Kinda like Linux, AMD's big year has always been just around the corner, but has never arrived.

  52. Might Be A Challenge by andersh · · Score: 3, Interesting

    Did apple's market share explode just recently?

    Yes, it did. And in 2007 they shipped millions of machines. And most of them were laptops or uses laptop CPUs. And in the US laptop market Apple had some 20%! That is a considerable market share. I believe the OP was right in saying that AMD would be hard pressed to supply Apple with that many chips - and still serve the rest of their customers. But that's just my guess.

    1. Re:Might Be A Challenge by Kent+Recal · · Score: 2, Insightful

      Well, I cannot say that I'm deeply involved with the numbers game
      but these figures from AppleInsider seem to suggest
      that Apple's share, while significant, is not even in the same ballpark as Dell or HP.

      Even if only 25% of the Dell's are shipped with AMD CPUs that would still be more
      than all of Apple. As said, I have no idea about the actual figures (maybe Dell sells
      only 1% AMD?) but I can hardly imagine that an Apple-commitment would bring AMD to it's knees.

      Maybe we mortals would have a hard time buying our single chips off the shelf for a while,
      but a true contention? Hm.

  53. Re:Intel mistakes: CPU development is VERY difficu by Anonymous Coward · · Score: 4, Insightful

    2005 did arrive. You must have still been in high school then.

  54. Links: Intel stock by Futurepower(R) · · Score: 4, Informative

    Intel stock is down, too.

    See also this January 16, 2008 Bloomberg story: U.S. Stocks Fall on Intel Forecast, Extending Global Tumble.

    Quote: "Intel, the world's largest computer-chip maker, tumbled the most in five years in Nasdaq Stock Market trading after saying first-quarter sales will be as much as 6.9 percent below analysts' estimates."

    1. Re:Links: Intel stock by Anonymous Coward · · Score: 2, Informative

      Both stocks have gone down recently.

      Both stocks are actually higher than they were 5 years ago.

      Nothing to see here, move along.

    2. Re:Links: Intel stock by rbanffy · · Score: 1

      One could say that since 2006 AMD lost 80% of its value while Intel lost about 10%. OTOH, if you look to 2008 alone, AMD lost about 8% and Intel 25%.

      Numbers and stock valuations can be tricky.

      The only way you can take on a market leader is by changing the rules. AMD did that with the Opteron, introducing a 64 bit chip people really wanted, and Intel had to play catch up for the following years and still has to feed Itanic for a couple years. But catch up they did and the current AMD lineup is less promising than the one Intel has. And I wouldn't count on Intel falling for the same trick twice.

      Now AMD has a really pissed off giant on their backs, which is a very poor choice of where to put one.

  55. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  56. Remember how this happened by Anonymous Coward · · Score: 0

    Intel marketing suits brought out the P4 because AMD weren't able to clock so high and a bigger number is simpler to market. AMD beat them to the Gig range and the P3 needed more work to get it clocking so high, so they brought the P4 and brought it out too early just so they could say they had 1.5G CPUs.

    The P4 was all marketing.

    AMD Athlon was engineering.

    AMD Athlon won.

    Meanwhile a small unknown branch from Israel had time and were left along long enough to fix the problems with the P3 and clock it up. It was an engineering solution.

    And so it became the Core.

    Core is winning.

    So if Intel's marketing suits get in the way again, expect AMD to get the top slot until some quiet engineers get left along long enough to get back on track.

  57. Regional Bias? by stewbacca · · Score: 1

    Maybe I'm biased because I live in Austin, but AMD chips to be FAR more prevalent than anything produced by IBM lately. The only IBM chip I see at this moment is sitting inside my 8 year-old Macintosh in the corner...oh wait...forgot, that one is actually a Motorola chip.

    1. Re:Regional Bias? by 15Bit · · Score: 1
      > Maybe I'm biased because I live in Austin, but AMD chips

      > to be FAR more prevalent than anything produced by IBM lately.

      Thats cos IBM sells most of its cpus to the market where you buy a computer running AIX on 32 cpu cores, several terabytes of disk and a 3 year service contract to go with it. It might be that you aren't hanging around with the type of people who buy those?

    2. Re:Regional Bias? by stewbacca · · Score: 1

      Yes, but I'm pretty sure AMD sells more than just chips for personal computers as well, which is a point that seems lost on this thread. I have plenty of wealthy neighbors, thanks to AMD, and not many of them are too worried about job security at the moment.

  58. Shorting AMD stock: NASDAQ figures by Futurepower(R) · · Score: 4, Interesting

    People are selling AMD stock short, betting it will go down. To make money, they need the price of AMD stock to drop.

    Often a company's stock price reflects market manipulation rather than any sensible estimate of the true value of the company. This Slashdot story is very likely to drive the price down, as short sellers want. Check the price after the market opens.

    When AMD integrates ATI video with AMD CPUs, the resulting combination is likely to be very competitive. AMDs technical prospects seem good to me, although I have not done a thorough analysis. Remember that we are no longer in a CPU speed race; CPUs are fast enough now for the average user.

    1. Re:Shorting AMD stock: NASDAQ figures by gunnk · · Score: 1

      I think you hit the nail on the head: integrating the CPU and GPU is the grail. For that, a CPU maker needs a GPU maker.

      --
      Life is short: void the warranty.
    2. Re:Shorting AMD stock: NASDAQ figures by Gr8Apes · · Score: 1

      When AMD integrates ATI video with AMD CPUs, the resulting combination is likely to be very competitive. AMDs technical prospects seem good to me, although I have not done a thorough analysis. Remember that we are no longer in a CPU speed race; CPUs are fast enough now for the average user. I too believe that AMD's integration with ATI will be a boon for regular laptops and desktops, especially those used in the business world where price is much more important than upgradability as an "upgrade" is merely purchasing a newer model.

      However, the CPU "speed" race is still on, and very applicable even to the average user, or have you not looked into video encoding? They still have a lot of room for improvement with even mere DV encoding, much less HD DV encoding.
      --
      The cesspool just got a check and balance.
    3. Re:Shorting AMD stock: NASDAQ figures by afidel · · Score: 1

      If you think for a minute that slashdot is widely read by the institutional investors that control the majority of stock transactions then you are a fool. No amount of crappy speculation on a site like slashdot is going to move the stock of a Fortune 1000 company. For penny stocks you might get enough momentum through rumors and speculation to make a difference but even in an irrational market this kind of story will have near-zero impact.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    4. Re:Shorting AMD stock: NASDAQ figures by dpilot · · Score: 1

      re: video encoding

      That may not be an issue of CPU speed. GPUs have been shipping with video decoding hardware for years, similarly Via with encryption hardware. In both cases, I believe that the hardware is not a complete codec, rather generally useful primitives that accelerate what the CPU can do.

      I expect that video encoding can be subject to the same approach.

      This move of AMDs makes more sense when you consider the "death of the desktop" meme, and that laptop sales have been overtaking desktops. Fold in that even yesteryear's CPU is sufficient for everything except games, simulation, and video. There will never be enough CPU for games and simulation (really games have become simulation) - they have an unquenchable thirst. That leaves video and it is reasonably susceptible to hardware acceleration primitives, and those will fall out of the GPU, in a "related design and expertise" sense, if not more directly. That takes some of the edge out of the speed race. So does the Physics Engine, for that matter.

      --
      The living have better things to do than to continue hating the dead.
    5. Re:Shorting AMD stock: NASDAQ figures by aminorex · · Score: 2, Informative

      When a sufficient number of people sell a stock short, then any slight upturn in the stock price will result in a rush to buy to cover their short positions, and a consequent rapid, dramatic rise in stock price. This is called a short squeeze. But AMD stock volumes are large enough so that short squeezes are difficult to derive -- although still possible. Certainly a high percentage of shares held short is considered a very healthy sign for the ultimate price of a stock, on contrarian principles.

      If you really want to see massive, blatant stock manipulation, illegal as all get-out, on a grand scale, check out the third friday of December 2006 ticker history for AMD. AMD was riding relatively high, and two market-makers were in a price manipulation war, one trying to make the options expire worthless at the 20.00 strike, and another at the 22.50 strike. I made a big chunk of money riding on the coat tails, in both directions, on that day, but watching the blatant illegality of it occuring on such a grand scale soured me on playing options. What chance does a retail investor ultimately have in such an environment? Essentially, you have to be able to psychoanalyse the market manipulators, estimate their audacity relative to the regulators, and predict their next manipulation, in order to ride piggy-back. It works great when it works, but it's a very dodgy business at best.

      --
      -I like my women like I like my tea: green-
    6. Re:Shorting AMD stock: NASDAQ figures by michrech · · Score: 4, Insightful

      Remember that we are no longer in a CPU speed race; CPUs are fast enough now for the average user. Funny. My mother has a newspaper clipping of me saying something very similar -- back in about '93. It wasn't true then, it's not true now. There are all *sorts* of things we can't even do today (like talk to our computer and have it do/write what we say).

      Sure, if the *only* things you are doing with your PC are looking at web pages and "doing email" (as some put it), or "office work", then our current PC's are fine. Of course, the same was true of the computers at the time I was quoted in the paper, too. I want to do *more* and I'm not alone.

      Just look back to '93, then compare that with what we can do now. Now, try to imagine what we could be doing in another 14 years...
      --
      bork bork bork!
    7. Re:Shorting AMD stock: NASDAQ figures by muckdog · · Score: 1

      "CPUs are fast enough now for the average user" And then Vista came out...

    8. Re:Shorting AMD stock: NASDAQ figures by ryanov · · Score: 1

      I don't think the reason for that is slow chipsets. The reason I've replaced the last few computers has not been slow CPU's, it's invariably been something else (damaged hardware, wanting to keep up with shitty operating systems, etc.). And they do have voice recognition -- just doesn't work that well... but I'm not sure that's due to slow chips.

    9. Re:Shorting AMD stock: NASDAQ figures by TheQuantumShift · · Score: 1
      "When AMD integrates ATI video with AMD CPUs, the resulting combination is likely to be very competitive."

      All I can see when this is brought up is the MediaGX. It didn't work a decade ago, why will it work now? (I'd actually be interested in any in-depth articles, everything-on-a-chip really appeals to the geek in me)

      The best quote from the wikipedia entry though:

      "The MediaGX CPU was mostly used for subcompact laptops and arcade pinball game microcontrollers."

      I know the pinball game in NT4 was a resource hog, but that seems unfair...

      --

      Shift happens. Fire it up.
    10. Re:Shorting AMD stock: NASDAQ figures by Belial6 · · Score: 2, Interesting

      I used to agree with you 100%. Now I only agree 50%. You are right that there are things that just can't be done with the processor speeds we have today. The thing is, that all the things that can be done at all either run fast enough for most people, or are batch process stuff like video encoding. These are things that are nice to have run faster, but are not important enough to warrant a new machine.

      I know my computer isn't fast enough because I cannot run a 3D environment in a high enough resolution that I cannot identify individual pixels on a 6 screen 8'x8'x8' system while calculating all of my motions via video capture, and processing all of my voice input, all in real-time.

      That being said, my system upgrade cycle has moved from 6-12 months to 3-4 years. When I buy a new system, I am not getting new functionality because the old system did everything the new system does, just faster. I would say that we are in a lull where we have to rely on the server market, and the few that buy systems just because they enjoy the bragging rights of a fast system to push manufacturers to improve. It looks like we need MUCH faster processors to get to the next hump where users need to upgrade to get something really new.

    11. Re:Shorting AMD stock: NASDAQ figures by Anonymous Coward · · Score: 0

      I really hate to break it to you, but as an institutional investor, I for one can PROMISE you that Slashdot is WIDELY read by traders and analysts working in this sector. Slashdot, Wired, The Register, et al are widely read by analysts looking for news and trends in the industry. I got email years ago when some guy named ASOTV was posting on Slashdot with speculation on Apple products - investors were making moves based on info they gleaned from people posting on this site. And with good reason too, there is a whole industry of people whose job it is to find out what direction market forces will act before you are reading about it in the WSJ. Why not go to a niche IT news site to find out from the people who follow such things what the next big thing will be?

    12. Re:Shorting AMD stock: NASDAQ figures by Asphalt · · Score: 1
      Often a company's stock price reflects market manipulation rather than any sensible estimate of the true value of the company. This Slashdot story is very likely to drive the price down, as short sellers want. Check the price after the market opens.

      It's been up .10 to .20 most of the day.

      The stock has been beaten, whipped, and been forced to eat the corn out of Intel's shit. It's down over 80% in little more than a year.

      It's got 6 bucks to go until zero ... you really think another bashing article on the Internet is going to do anything?

      Once it hits $5, it will become harder to short.

      It made sense to short AMD at $40, but at $6-$7, the risk/reward ship has sailed.

      I don't think anyone is going to make any more money by bashing AMD. It's been done ad-nauseum. The stock price is that of a battered company.

      All of the reasons mentioned are the reason that the stock is DOWN OVER 80%.

      Nobody is telling anyone anything they don't already know here.

      I have been trading AMD since the late 90's. In the interest of full disclosure, I am bought some AMD calls at this level. Not many, but enough to give me some play. And I am not here to pump it. I didn't start this thread. I bought calls because I lose less if I am wrong, and don't think AMD is going to $40 again anytime soon. But ... any reasonably good news will cause a short squeeze, as the stock is heavily shorted now. I don't believe that AMD is worth less than half today than what it was 6 months ago.

      I also don't think it is dead.

      AMD has hit $3 before. This isn't uncharted territory for AMD. It gets beaten on a cyclical basis, and the stock prices goes straight to hell.

      If anything, it will get bought out before it goes bankrupt. I am sure you have hard the chatter about IBM buying AMD, but I don't think that will happen.

      They need to get their shit together, and it may take awhile. ATI graphics are going in all kinds of things (like video game machines), and the new platform is being adopted. AMD may not be the king of performance again for some time, , but I don't see AMD going anywhere

    13. Re:Shorting AMD stock: NASDAQ figures by afedaken · · Score: 1

      . And they do have voice recognition -- just doesn't work that well... but I'm not sure that's due to slow chips. Having worked with Dragon, and Microsoft's new Vista Voice Recognition, I'll go out on a limb and say that chips were a contributing factor in our situation at least. Granted it wasn't top of the line hardware at the time (Pentium M (Banias) 1.7, 2GB) but a system that was idling around 30% CPU utilization would spike to 100% any time we gave it voice commands.

      --
      If there's a castle floating upside down in the sky, then there's a castle floating upside down in the sky.
    14. Re:Shorting AMD stock: NASDAQ figures by NoOneInParticular · · Score: 1
      You are in principle right, the GP was wrong. What he should have said was:

      Remember we are no longer in a CPU speed race; we've nearly reached physical limits, and CPU's are not going to be significantly faster. Perhaps ever. Luckily they're plenty fast enough.

      The CPU race is over because marketing Ghz's has been a losing proposition for a couple of years now. Your mother's machine in 92 has what clockspeed? And what was the clockspeed for a similarly priced machine in '95? What was the clockspeed in 2005? Also 2 or 3 Ghz like it was in 2003, and like it is now?

      The Ghz race is over, we now have to look at energy consumption, IO speed, we'll witness the demise of harddrives in favour of solid state, and finally we'll go into parallel computing in earnest. Still lots to improve upon, but sheer single-core speed is not going to be it. I'd expect to be able to run, maybe, a 4 Ghz chip in my handheld in 15 years, but I'm not counting on it. For my workstation in 15 years, I do hope to have a few hundred CPUs, at least 1 GB of static ram cache, 1 TB of DRAM, all backup up (including my filesystem) by a 100-1000 TB solid state storage system. Good times ahead.

    15. Re:Shorting AMD stock: NASDAQ figures by default+luser · · Score: 1

      All I can see when this is brought up is the MediaGX. It didn't work a decade ago, why will it work now? (I'd actually be interested in any in-depth articles, everything-on-a-chip really appeals to the geek in me)

      The idea is that, we have general-purpose CPUs, we have highly-parallel graphics accelrrators that are becoming more and more accessible to non-graphics uses. However, we do not have a standardized processor here: some systems don't have 3D graphics capabilitiees, and those that do lack a standard interface for uses beyond games.

      The thinking is, if you stick the CPU and GPU (co-processor) on one package, you'll get a lot more usage of the GPU, and AMD will have an industry standard. AMD expects things will work-out much like when the 486 integrated the FPU - overnight, computer programs and games use more floating-point features. And all the while, AMD is racing the clock, because Intel is threatening to release their own extensible GPU architecture (Larrabee), which is why AMD bought ATI in desparation.

      The fact is, AMD won't crate some magical industry standard because Intel isn't going to give AMD a free pass like they did with x86-64. x86-64 only caught-on because Intel was hard-headed, and refused to talk about extending x86 to 64-bits for years. Right now, Intel is working on Larrabee, and is expected to release thie crossover around the same time AMD releases their Fusion, which means it will be open war.

      --

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    16. Re:Shorting AMD stock: NASDAQ figures by Gr8Apes · · Score: 1

      GPUs certainly have become very very fast in the past couple of years. Decoding is a simple process however, compared to encoding, and is many orders of magnitude more computationally intensive.

      I'll admit I don't know enough about the encoding process to say whether any particular encoding algorithm will break down well into GPU work units, but I do know enough that most can be broken into a significant number of parallel tasks that can make efficient use of multiple cores.

      As for the desktop meme, I wouldn't bet for or against it. There's a lot to be said for being able to take it with you, but I also extensively use desktops and servers. Right now you can't even come close to video editing and encoding done on a dual quad-core system (8 cores) with any laptop solution that could even remotely be called a laptop. FYI: Video editing makes game hardware requirements look like kindergarten wide rule notebooks.... but I'm sure that game software will catch up in the next few years and become truly multi-threaded.

      --
      The cesspool just got a check and balance.
    17. Re:Shorting AMD stock: NASDAQ figures by dpilot · · Score: 1

      I don't think desktops will go away, I just think they will become less common. Your requirements are clearly heavier than average. My requirements can be heavier than average, but most of that is the type of stuff that can be shuffled off onto a server. My "heavy graphics" is very high polygon count 2D, which while not negligible, is easily handled by today's hardware. A laptop would work well for me, as long as it can be tied to a big screen for graphics work, and tied to some servers for the heavy lifting. Oh, and as long as a Type M keyboard can be plugged in, one way or another.

      I don't know much about encoding either, though I am aware of the asymmetrical nature of encoding/decoding, and I am aware that MythTV transcoding takes a looooong time when I want to burn a DVD. I would still expect the people with GPU expertise who develop the decoders probably know more than either of us about encoding, too. They would likely understand the possibilities for hardware encoding accelerators.

      --
      The living have better things to do than to continue hating the dead.
    18. Re:Shorting AMD stock: NASDAQ figures by rantingkitten · · Score: 1

      Well, I think the point is that as computers have gotten insanely faster, what the high majority of people are *doing* with them hasn't become any more demanding of resources. Slashdot is hardly representative of typical computer users. The average yob uses his computer at work for general office crap, which mostly means running MS Office, a couple of browser windows (since they have yet to figure out tabs), and maybe AIM or something similar. They did this eight years ago on their Pentium 2 machines and got along just fine. They're still doing it now that they have Core 2 Duo.
      CPU speeds are more than adequate for this kind of crap, and they were more than adequate eight years ago, because what most people want their computers to do hasn't changed much.

      At home, most people aren't doing anything different, either. They're screwing around with some websites, catching up on email, maybe watching a few videos. Again, they were doing this years ago with their Pentium 3 and getting along just fine. Their needs haven't changed.

      For most people, more computer resources just means more resources for their malware to use. The user sure isn't doing anything with it.

      So sure, you may want your computer to do more, but most people don't. They just want it to feel responsive and open Word within a few seconds when they click on it -- which their old Pentium 3 machines still could, if they trimmed the crapware out. The notion that the average person needs more than current CPU power is ridiculous -- until the average person starts doing more than running a few Office apps and IE windows, which isn't going to happen any time soon.

      --
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    19. Re:Shorting AMD stock: NASDAQ figures by toddestan · · Score: 1

      The MediaGX was basically a 486 with an integrated GPU introduced in 1997. It looked to be aimed more at the embedded market, but wasn't really competitive with the solutions available at the time, nor was it really competitive with the Pentium II/AMD K6-2 on the other side of things. It did find a couple of niches, but it really isn't any surprise that it didn't do well.

      What I think AMD/ATI is going to do is integrate a more modern processor and integrated graphics GPU into one unit. If they put something like a Radeon X1050 and a Sempron 64 in the same package for cheap, it could really sell well in the lowend market.

  59. is it dead yet? by Poorcku · · Score: 1

    INTEL: For, since the tragic death of her father-- AC: He's not quite dead! FATHER: Since the near fatal wounding of her father-- AC: He's getting better! FATHER: For, since her own father, who, when he seemed about to recover, suddenly felt the icy hand of death upon him. AMD: Uugh! AC: Oh, he's died!

    --
    I take my children to see Madonna(..), but I never for once ever thought I was in the same business.Chris Rea.
  60. My own statement: by Futurepower(R) · · Score: 0, Offtopic

    When I wrote the parent comment, I forgot to include my own statement: I don't own any AMD or Intel stock, and there is no way I can profit AMD or Intel stock prices rising or falling.

  61. Toy computers by Anonymous Coward · · Score: 0

    Bah, garbage compared to the Power series from IBM. I can see why they would make that prediction. When big companies talk like this, they arent talking about your desktop CPU's or toy computer (x86) webservers on the DMZ running linux. They are talking about computers that run the big applications, users in the thousands. AMD doesnt have a chance in hell in this space.

  62. Re:For me, this story crossed a line. ATI excellen by PopeRatzo · · Score: 2, Insightful

    Who at Slashdot or its parent company has recently sold AMD stock short
    Slashdot has a parent company? Who knew?

    I'm glad AMD is in the market if only because they force Intel to do deep price cuts to their Core2Duo line. Plus, AMD's quad cores are terrific for digital audio workstations. For the price, they are still very fine processors.
    --
    You are welcome on my lawn.
  63. So wrong it's harmful by themusicgod1 · · Score: 4, Insightful

    1) People do not choose their BIOS(yet, anyway); so you're going to have an awful lot of people caught when they start having 'Trusted' Bios not allowing them the kind of control over their computer that we now have.
    2) You're assuming that your ISP is going to allow you to connect without 'trusted' software running.
    TCPA is designed to "secure" whole networks of computers for the trusted computing group, not just your own device(as if *anything* you own is going to actually be your own). Unless you are solidly sure that you'll always be able to connect to a 'non-trusted' network, this is fine. But for the rest of us, this stuff is *not* our friend.

    --
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  64. Dead? Of course not. by tux0r · · Score: 1

    Netcraft hasn't confirmed it.

    --
    ( Redundancy is ) ^ n
  65. Re:For me, this story crossed a line. ATI excellen by Heir+Of+The+Mess · · Score: 2, Insightful

    First, for me this story crossed a line. It looks like stock manipulation.

    Yeah I'm always watching the front page of slashdot waiting for it to tell me what to buy and what to sell. Actually that might work...stock market is group think, slashdot is group think.

    --
    Australian running a company that does C# / C++ / Java / SQL / Python / Mathematica
  66. There are more obvious questions ! by icckleblackcat · · Score: 4, Interesting

    The simple fact that one of the biggest differences is made by having a multi-core processor when running modern Operating systems rather than raw processor speed should yield one obvious comment:

    The cheapest Dual-Core processors I can quickly find :

    • Intel Core 2 Duo E4500 S775 2.2GHz 2mb Cache 800FSB: £77.99
    • AMD Athlon 64 X2 4200 AM2 2.2GHz: £45.04

    The performance is within a hairs breadth of each other... and yes, when coupled with a modest graphics card they both do just fine in all but the latest bleeding-edge 3D games.

    In other words, for normal home or business computing with light to moderate gaming - there is an obvious choice. Even with more demanding gaming, thats £30 more to throw at your graphics card which will make far more difference - or £30 more memory (2 GB !!!).

    With this sort of thing going for them, and the higher-end really matching Intel in the price/performance stakes I suspect theres life there yet... quite a bit of it.

    As far as graphics goes, everyone is happy to compare ATI with nVidia - but the only choice when it comes to on-chip graphics is not "ATI v nVidia" but "ATI v Intel"... you have looked at Intel graphics lately right ?

    1. Re:There are more obvious questions ! by forceman130 · · Score: 1

      The E2xxx series should be substantially cheaper than that E4500 - the E2180 at 2.0 Ghz is only $80 here in the US.

      --
      Wow, a 7 digit ID - let that be a lesson in the perils of procrastination.
  67. It is all about the platform. by Moryath · · Score: 5, Insightful

    Dell is finally selling PC's with AMD processors right along the Intel offerings.

    They finally, now, have the platform.

    Not just that - the difference between Intel is hubris vs economics. As nerds, WE have the responsibility to show people where they're wasting their money. If you're shelling out $6000 to get something bleeding-fucking-tomorrow-edge, yes, you want Intel. If you want something you can use for the next 3 years, but not top of the line (which most people don't need), then an AMD chip will cost you less than half as much as an equivalent-powered Intel.

    My hope is that AMD continues to grow and gets their chips into lines from a few other commodity manufacturers. The best thing for the consumer would be two companies competing on approximately equal footing.

    1. Re:It is all about the platform. by Lumpy · · Score: 5, Insightful

      And it's working. We got one of each when dell started that on the laptop side. I got a 620 and a 131L

      the AMD based latitude 131L kicked the crap out of the 620 laptop in performance, so we went that route for the whole company. we ended up saving money as well as the AMD laptops were cheaper. the ONLY gripe was that the 620 still had pcmcia and the 131L was new tech and used the Expresscard. so several sales people were without cellular internet for a while until we got expresscard modems to replace the pcmcia modems. This was a year ago and we still are happy with the decision.

      The only problem is it's hard to find high end servers that are AMD. All the Intel Dell servers are robust and real server hardware, the amd versions are glorified PC's. I want a 4 processor Dual Core server grade system to replace our aging 8 processor SQL server Only recently did Dell release a quad dual core opteron server platform. I have yet to inspect it to see if it's full server grade hardware though.

      --
      Do not look at laser with remaining good eye.
    2. Re:It is all about the platform. by Kamokazi · · Score: 3, Informative

      When you can buy an E6750 for $180 that is competitive with/beats AMD's more expensive top of the line Phenom depending on the application, then it's really hard to justify buuilding a $600-700 PC that uses AMD.

      Now for the really cheap machines, AMD 64 X2's are the way to go...much better than any Intel processor in that price range ($60-$120).

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    3. Re:It is all about the platform. by michrech · · Score: 4, Informative

      Doesn't Sun market/make some Opteron based servers?

      --
      bork bork bork!
    4. Re:It is all about the platform. by jsight · · Score: 1

      Dell is finally selling PC's with AMD processors right along the Intel offerings.


      Not really... trying finding an AMD desktop at Dell's site right now, and you'll have a very hard time. As far as I can tell, that is going away quickly.
    5. Re:It is all about the platform. by RyuuzakiTetsuya · · Score: 1

      Yeah, the chip's good,b ut what about the motherboard chipset? It doesn't matter if they're both complete garbage(and AMD had nothing but garbage for chipsets until nVidia saved their asses). Intel on Intel is probably one of the most stable x86 platforms in existance.

      --
      Non impediti ratione cogitationus.
    6. Re:It is all about the platform. by ryanov · · Score: 3, Informative

      Absolutely untrue, and this is straight from Dell.

    7. Re:It is all about the platform. by codifus · · Score: 2, Informative

      Perhaps if you bought HP/Compaq, you'd see several models of real AMD servers in their product line. I work at a datacenter and we bring many AMD systems online. With regard to 64 bit systems, we have a bunch of AMD servers and a trickle of IA64. Our VMWare environment is also based entirely on AMD hardware. Of the 500+ servers in our datacenter, at least 200 of them are AMD. AMD is definitely making inroads to Intel server territory.

    8. Re:It is all about the platform. by Anarke_Incarnate · · Score: 4, Insightful

      Not entirely true. There have been some atrocious intel chipsets. What you are discussing is a mentality and supposition that is not entirely rooted in fact, but in opinion.

    9. Re:It is all about the platform. by Brigadier · · Score: 1



      I concur. We use quite a few Dell Latitude laptops for field work. The last go around we tried the 131L for price purposes and have since switched everything to these systems. They run great.

    10. Re:It is all about the platform. by tom_75 · · Score: 0

      For the next 3 years ? How do you figure ? Let's not forget that AMD is the one that forces you to change the mainboard along with every processor of theirs you might want to use. 939, AM2, AM2+... At least with Intel I can buy a socket 775 P35 today and still use Penryn and Wolfdales with a mere BIOS update. Intel isn't exactly consumer-friendly either, but AMD has taken it one step beyond. You say an AMD system costs half as much... Well, by all means, do provide some examples. Oh and btw... If AMD was ever cheap, it's because they were in an awkward position and forced to drop prices to be competitive. Let's not forget their love for the consumer when their Athlon line was kicking butt. Marketing 101... They're not more protective of us.

    11. Re:It is all about the platform. by Himring · · Score: 1

      I'm not sure what news sources you're reading, but unless google news is mistaken, the whole dell-selling-amds ain't all that:

      http://news.google.com/news?hl=en&q=dell+sells+amd&um=1&ie=UTF-8&sa=N&tab=wn

      --
      "All great things are simple & expressed in a single word: freedom, justice, honor, duty, mercy, hope." --Churchill
    12. Re:It is all about the platform. by ChrisA90278 · · Score: 2, Informative

      Yes, Sun's entry level and mid-range computers are AMD Operon powered. They also continue to sell SPARC.

    13. Re:It is all about the platform. by phoenix_rizzen · · Score: 1

      Not true. The original AMD 8000-series of chipsets for Opteron systems were rock solid. It wasn't until they discontinued these and started to rely on third-parties for their chipsets that things went downhill. Tyan motherboards based around the 8000-series chipsets may not have been the fastest, but they were super-stable. We still have some original Thunder K8SD motherboards running here, almost 5 years later.

      Can't comment on the desktop side of things.

    14. Re:It is all about the platform. by phoenix_rizzen · · Score: 1

      You have that backwards. Intel is very fond of requiring new chipsets and/or new sockets for each revision of their CPUs:
      PPro -> P2, new chipset, new slot, new motherboard
      P2 -> P3, new chipset, new socket, new motherboard
      P3 -> P4, new chipset, new socket, new motherboard
      several revisions of the P4 required new chipsets, new sockets, and new motherboards
      P4 -> Core, new chipset, new socket, new motherboard
      Core -> Core2, new chipset, new socket, new motherboard
      several revisions of the Core2 chipsets require new chipsets, new sockets, and new motherboards

      Several chip revisions with Intel have also required new RAM (RIMM, DIMM, FB-DIMM, DDR1, DDR2, etc)

      Socket 754 allowed for Duron, Sempron, Athlon CPUs
      Socket 939 allowed for Sempron, Athlon, AthlonMP, AthlonXP, Athlon64, Athlon64 X2
      Socket 940 allowed for Athlon64, Opteron
      Socket AM2 allowed for Athlon64, Athlon64 X2, Opteron
      Socket AM2+ is the bastard child

      So long as you don't continuously run the bleeding-edge, you could upgrade your AMD system with newer CPUs and more RAM. And you could transfer your RAM from system to system if you replaced the motherboard.

      AMD has been the more upgrade-as-you-go friendly. Intel has been the replace-everything-when-you-swap-CPUs group.

    15. Re:It is all about the platform. by ILongForDarkness · · Score: 2, Interesting

      Yep and workstations. Opterons are still popular for HPC uses as well (re the recent article on /. that the next top 500 supercomputer will be a Sun/Opteron system 15k+ quad core CPUs). I think AMD still wins on the small but growing x86 64 bit market.

    16. Re:It is all about the platform. by billcopc · · Score: 1

      Dual ? How about quad ?

      The cheap $250 Q6600 knocks the Phenom's teeth out, then you can start overclocking it to 3.2, 3.6 or higher. Try doing that with an AMD... The last AMD that was a decent overclocker was the T-bird, which is how AMD made their name a decade ago. Now all that gamer love has been squandered and everyone's jumped on over to the Intel camp.

      Selling to Dell was a good (and lucky) move, but Dell won't hesitate to drop AMD the moment it ceases to make business sense. With the tremendous flop that is Phenom, AMD doesn't seem to have anything more to show, first with the TLB errors, and now they're having frequency issues. Meanwhile, in Intel land, they're cranking out their 45nm duals and quads faster than people can keep up.

      --
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    17. Re:It is all about the platform. by xenocide2 · · Score: 1

      All this talk about AMD laptop platforms -- did they ever solve their battery life problem?

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      Open Source Sysadmin

    18. Re:It is all about the platform. by petermgreen · · Score: 1

      P2 -> P3, new chipset, new socket, new motherboard
      Early P3's used slot 1 just like P2's did. Intel later introduced the P3 in socket 370 form factor and eventually phased out slot 1 but thier were third party adaptors availible and afaict even the last P3's could be used in a BX based board with the right adaptor.

      As for your AMD information that looks plain wrong. I'm 99% sure the 64 bit chips all needed new sockets and both the XP and the thunderbird athlon and the duron were on socket A (which is missing for your list). You are also missing slot A (pre-thunderbird athlon) and socket 7 off the beggining of your AMD list (which were both used for AMD processors during the intel PII era.

      I agree intel has been going through new socket types at an appalling rate recently but AMD has been no saint in this regard either.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    19. Re:It is all about the platform. by mollymoo · · Score: 1

      Dell is finally selling PC's with AMD processors right along the Intel offerings.

      They finally, now, have the platform.

      Is that because AMD now have a platform (the lack of which didn't seem to stop other people making AMD-based machines - if I can do it, surely Dell's engineers can too), or because the heat from competition authorities on Intel is becoming unbearable? Allegedly, Dell (among others) used to sell only Intel machines because Intel paid them to do so. Recall that Dell didn't used to sell non-Windows machines till the competition authorities got heavy with Microsoft and they stopped punishing resellers for not shipping Windows.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    20. Re:It is all about the platform. by jsight · · Score: 1

      Absolutely untrue, and this is straight from Dell.

      That's a fine thing to say, but where are the AMD machines on dell's website? If they haven't gone away completely, they've certainly dropped in prominence.

      Will they be back? Maybe one day.
    21. Re:It is all about the platform. by Sanchi · · Score: 1

      www.dell.com
      Mouse over Desktops & All-in-one
      Click on Small and Medium Business
      Look at the left hand side where it says "AMD Athlon"

      --
      "They said we couldn't do it [Athlon]... but we built it, we shipped it... and we didn't have to recall it." Rich Heye
    22. Re:It is all about the platform. by mollymoo · · Score: 1

      The last AMD that was a decent overclocker was the T-bird

      I was heftily OCing Bartons a few years after T-birds. Hardly up-to-date I know, but I don't build my own any more.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    23. Re:It is all about the platform. by BootNinja · · Score: 1

      yeah, I'm running an Athlon 64 3000 on a socket 754 chipset, and I'm pretty sure it replaced a thunderbird on Socket A.

    24. Re:It is all about the platform. by triffid_98 · · Score: 1
      Please name one that is worse than the anti-christ, I mean VIA. In terms of bios stability it's hard to fault people for going Intel. I still recall that to make my last VIA based system KR266(KT133A) stable I had to

      1) reflash my motherboard (!)
      2) to an unsupported bios revision(!!)
      3) and then apply additional unsupported patches at startup(!!!!)

      As a processor, AMD is fine, but when they partner with these kinds of scum, why should we bother? The newer bios offerings are much much better but many models aren't really selling at a significant discount.

      Not entirely true. There have been some atrocious intel chipsets.
    25. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      Just because VIA had/has bad chipsets does not absolve intel of their share of problems (i820) and others.

    26. Re:It is all about the platform. by DiEx-15 · · Score: 1

      I hope so because I am planning on building a PC from the ground up and I want an AMD Phenom inside. I want one mostly because of the fact the price of the Phenom is much lower than the quad core Intel chips. From what I have seen, but not with any form of accurate scientific measure, the Phenoms are a bit faster. That is not to say Intel is bad, but considering I want a fast PC for not a lot of greenbacks, I hope that AMD stays in the race.

    27. Re:It is all about the platform. by Anonymous Coward · · Score: 0

      Your perspective is dated.

      My single contribution in observation is that slower binned Brisbanes do very well in overclocking. The 3600+ Brisbane that I have is running comfortably at 2.6Ghz w/the stock cooler it came with. The clockspeed isn't impressive, but the price/perf on a $60 investment is pretty damned fair. Not the fastest chip on the block these days, but there's also no complaints from me in all my normal usage scenarios. (movie related tasks and gaming)

    28. Re:It is all about the platform. by Orion+Blastar · · Score: 1

      Compaq uses AMD chips as well. The AMD Turion seems to be a good chip, low electricity use, dual core, priced lower than an Intel Centrino CPU of the same Ghz.

      I am wondering when Apple will start using AMD chips to make lower costing Macintosh systems? Mac OSX has already been hacked to run on AMD processors already, and I am sure that an AMD Mac Mini or iMac would sell lower than an Intel based Mac Mini or iMac.

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    29. Re:It is all about the platform. by toddestan · · Score: 1

      Other than the infamous i820, what Intel chipsets were bad? I have found some Intel chipsets to be real dogs in terms of performance, but they were always stable. Even the cheapest, lowend chipset running the crappiest Celeron. On the other hand, finding a good chipset for an AMD system is always a gamble. VIA used to be good (K6 days), but is crap now. AMD's own chipsets from the Athlon MP even sucked. nVidia came in and saved the day for a while - my main desktop is a nForce2 system and it is rock solid, but I recently built some nForce 410 based AMD64 systems and those managed to piss me off (memory compability issues, not stable, and the integrated ethernet is total crap). I've never tried SIS, but I would consider that to be a real gamble too, considering they compete mainly at the low end of the market. I'm at the point where if I had to build another system tomorrow it would be Intel.

    30. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      It is not ALL about the chipset. Intel is not absolved of wrongdoings with anything and everything from the Pentium 90 div bug, to the Penium 3 >1Ghz issues with instability that had to be forced on them (recall) due to errors and even reviewers with cherry picked samples having problems. They even had issues with their Itanium chips where the 900Mhz had to be downclocked to 800Mhz in some instances due to errors generated. All I meant to say was that "intel on intel" is no guarantee of stability That being said, I love their NICs

    31. Re:It is all about the platform. by toddestan · · Score: 1

      I'm not absolving Intel of anything. I'm just saying that you're more likely to get a stable problem-free PC from Intel than with AMD. For example, the Socket A platform for most of it's life was complete crap, until nVidia entered the game towards the end. I'm talking a period of years here. I should know, as I'm typing this on a Socket A system, and it took a while to get it to where it is now. Everyone else I know that was on Socket A has scrapped their systems because of some issue or another that they were tired of dealing with, while the people who went with the Pentium 4 didn't have have problems like that and those computers are still out there running.

      Besides, atleast Intel did recalls in the case of the FDIV bug, the Pentium III, and the i820. I don't remember VIA ever recalling the KT133 and KT266 (not KT266A) chipsets despite their known problems, or AMD recalling their processors that could literally burn up and start a fire if something went wrong.

    32. Re:It is all about the platform. by epine · · Score: 1

      I had the KT133A as well. It was a disaster until I flashed my mobo. That said, the chip it replaced, the KT133 had a stellar reputation. I foolishly thought the A represented merely an increased FSB, rather than serious functional differences.

      After finally obtaining a good BIOS (major annoyance), my KT133A worked fine ... until the Taiwanese capacitors leaked.

    33. Re:It is all about the platform. by CAIMLAS · · Score: 1

      I noticed the same thing with products from HP, notably the desktops. Dollar for dollar, with mostly similar hardware, the AMD systems were faster in basic things like Windows XP starting, loading of applications, and concurrent tasks.

      Granted, it probably had a lot to do with the chipsets and drivers being used, but I still noticed the performance benefits. (I should note that these systems were spec'd out "on the cheap", ie the lower end models, because a machine has a finite life cycle, and sticking to XP for the time being makes a lot of sense - especially since Vista is still slow on the newest hardware.)

      --
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    34. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      Oh yes, the news articles about all the fires caused by.... oh wait, only Tomshardware with their fake test showed that anything similar to that was possible

      Btw, did you know that the battery issues on laptops burning was almost exclusively intel platforms?

    35. Re:It is all about the platform. by toddestan · · Score: 1

      How was it a fake test? The processor had no thermal protection whatsoever, and needed to dissipate 50-75W of heat off the die. It's physically impossible to dissipate that kind of heat off the die alone and stay at a reasonably temperature. Granted, the most common failure mode is a slow death from the CPU cooling fan getting clogged with dust or simply failing. However, if you were to pull the heatsink off during a demo like Tom's Hardware did, you would get the same smoke and drama. I admit an actual fire is unlikely, but still plausible.

      And how do batteries have anything to do with anything here? You might as well argue that Intel CPUs come in prettier boxes.

    36. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      It was a bullshit test and everybody who had any knowledge about it agreed. The heatsink was removed. It would not "catch fire" it would burn itself out.

      I have an idea, remove all the coolant from an auto radiator and run the engine at 5000 rpm. OH NOES, it died.

    37. Re:It is all about the platform. by Anonymous Coward · · Score: 0

      Check out SunFire X4100/X4200/X4600.

      The X4600 is the only one like it, accepting 8 quadcore Opteron machines and 256 GBytes of RAM in 4U. Not a desktop machine at all.

    38. Re:It is all about the platform. by toddestan · · Score: 1

      It was a bullshit test and everybody who had any knowledge about it agreed. The heatsink was removed. It would not "catch fire" it would burn itself out.

      It was overly dramatic, yes. But those chips had no thermal protection. If your CPU fan died and you didn't catch it, you would fry your CPU and possibly lose the motherboard too. You had also better be sure you mounted tha heatsink correctly in the first place. It was a real problem.

      I have an idea, remove all the coolant from an auto radiator and run the engine at 5000 rpm. OH NOES, it died.

      No, it's more like the Hondas where the pistons bend the valves if the engine is running and the timing belt breaks. A fundamental design problem that other vehicles don't suffer from.

    39. Re:It is all about the platform. by ryanov · · Score: 1

      Well, at the time of writing, their website appears to be down so I can't tell you 100%. But, at the moment, I do know the OptiPlex 740 is an AMD. My understanding is that there will always be an AMD offering in this line. I'm not 100% sure about their home machines, but if anything, they are expanding the availability of AMD chips in their lines.

    40. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      losing the fan is not the same as heatsink removal. ANYbody who expects a chip to be functional w/o issues after the fact of a loss of all thermal heatsink connectivity is fooling themselves.

    41. Re:It is all about the platform. by toddestan · · Score: 1

      You must have missed the part where Tom's Hardware did the same thing to Pentium chips and they didn't fry. You'll also notice that AMD learned their lesson and put similar functionality into the next generation K8 chips. Perhaps you should stick to topics you know a thing or two about.

    42. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      Actually, I did not miss that part. However, you went from "catch on fire and burn things" to "the chip fried". While a thermal on die sensor may help save the machine, the chances of there being lasting damage before the sensor even detects it are high. I actually know quite a bit about the technology at hand. I also know enough that you believe whatever you want. Tom's test was bogus. It is the same as removing the radiator and running an engine at 5000rpm and waiting for it to seize. Intel's chips did not "Fry" but that does not mean they were intact internally. I doubt you have the equipment to validate that. AMD DID eventually add on on die thermal sensor. This market driven. However, this is to prevent a CPU from overheating when a fan WERE to die. Removal of a heatsink can cause the CPU to heat up so rapidly as to not even allow the thermal sensor to get an accurate reading before it itself is compromised. The test was bogus for the very thought that a removed heatsink on a CPU should have a CPU that still works perfectly. It will in nearly every case NOT do that. The thermal dissipation on the surface of that die is too damn small for the amount of heat leaked through "nano" sized transistor/gate state switch leakage. This is tantamount to you sticking your hand into a warmed oven without any protection and having me turn off the oven and saying "Touch the edges, its OK" Just how much heat do you think will accumulate on a small surface that already SUSTAINS >40C under ideal circumstances with 220G of high surface area copper (or some less aluminum) with a fan helping cool the heatsink material so that it can continue to absorb, radiate and dissipate heat? 200C would not be out of touch within the first second.

    43. Re:It is all about the platform. by toddestan · · Score: 1

      When Tom's Hardware removed the heatsink from the Pentium 4, the chip continued to run at (at a seriously reduced clock rate). That was the big deal behind the test. If he showed that if you remove the heatsink from an Intel chip and an AMD chip and they both were ruined, it wouldn't have been such a big deal and the AMD fanboys wouldn't be so worked up about it. It's not hard to verify correct operation of the chip either after something like that happens, a few runs of something like Prime95 once things are back to the way they should be should verify it. I've never heard of anyone wrecking their Intel CPUs due to heat, atleast anyone that ran the chip at the rated voltage. You're right about parts of the chips heating up very quickly, now that I think about it, it's pretty likely it also came down to the fact that the Intel chip came with a heat spreader while the AMD chip had the die exposed, buying the Intel chip a few ms of time to shutdown/throttle back. Timing was the whole reason the thermal sensor was moved into the K8 instead of staying on the motherboard like the for the late K7 was that motherboard sensor was too slow and was only good enough to catch a failed fan (that and I imagine AMD counldn't count on heap motherboards manufacturers to spend the few cents per board to implement it).

      Your car analogy still doesn't make sense. It might make sense if engines were typically built to shut down if they detected the radiator came unhooked, and then someone built an engine that didn't shut down, and people were like "you shouldn't run it like that anyway".

    44. Re:It is all about the platform. by Anarke_Incarnate · · Score: 1

      The heat spreader itself would not be that great, simply because the thermal characteristics of one are not great. Yes, in that test, the intel chips "survived" but running prime95 will not show all the damage done. Weakening gates may not show up for a few weeks, but it can still cause electron migration and improper switching. Damage to the cache may not be apparent at all for a while if the subset of information does not reach the areas of cache that are damaged. That test would make sure that at the TIME the ALU and FPU were functioning to within tolerances of the program and that the registers were still operational.

    45. Re:It is all about the platform. by Some_Llama · · Score: 1

      the opteron's overclocked nice as well.. I currently run a 1.8 opteron 939 pin at 2.4ghz with just a change of some bios settings, no overclocking of "FSB" or RAM.

    46. Re:It is all about the platform. by billcopc · · Score: 1

      Sure, the lower binned CPUs of almost any generation tend to overclock quite well. That's not the point though. The point is, your $60 overclocked budget processor still gets bested by the other brand's $60 non-overclocked budget processor.

      If AMD were the king of the budget segment, I'd give them deserved props because 3/4 of all my system builds involve cheap light systems. Problem is, I can build a cheaper Intel-based system that runs faster and smoother. I cannot identify any price point where AMD makes more sense to me, as a system builder.

      If AMD had managed to launch the Phenom two years ago like it was supposed to, things might be different. As it is today, AMD's been playing catch-up, and their R&D budgets have been limited accordingly. It's hard to reclaim the lead from the back of the pack, in the processor race.

      --
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    47. Re:It is all about the platform. by mr_rarr · · Score: 1

      Yes, Sun offers AMD Opteron based servers...

      I was looking for an Opteron based server last week. Sun has to offer a 8 cpu system.

      The Opteron is real dual core processor and for some applications this will make a difference.

      I am looking forward for the quad core CPU.

  68. Via by Anna+Merikin · · Score: 1

    ...makes loads of cheap, low power dispersing x86 CPUs. They're fairly slow but compatible and very power-conserving. Via owns the former S3 GPU company, and makes its own chipsets as well.

    Right now, they're not attacking the high-end, high power chips gamers love, but they have LOTS of experience designing chips for cheap PCs and relatively good fabs.

    I find their chips (usually integrated into mobos with S3 graphics and via chipsets) priced rather higher than their speed would dictate, but they *are* a viable (no pun intended) competitor to both AMD and Intel.

  69. intel monopoly by hvm2hvm · · Score: 1

    if amd dies wouldn't there be a problem with the fact that intel remains the only (major) cpu manufacturer? it would be really bad for the cpu evolution (unless some researchers invent some new type of cpu that is much better, in which case they would probably get bought by intel anyway).

    --
    ics
  70. You are right there, they lost their market by Anonymous Coward · · Score: 0

    AMD used to have a simple market, if you couldn't afford the top of the line Intel CPU then the next one in price would be an AMD with better price-performance then the Intel could deliver for that amount of money.

    As in illusstration: for 10.000 intel could sell you 200 performance. for 1000 intel could sell you 20 performance, but AMD could sell you 100 performance for 1000. Intel had either fast and expensive or slow and cheap. AMD occupied the middle with processors that were not quite as fast but were far cheaper.

    And then AMD suffered their defeat, their CPU's actually started to outperform Intel, a worse thing could NOT have happened to them. Emboldened by this short term success they raised their prices, they started to believe they were now the king of CPU land. Sadly the majority of the market simply buys intel because PC's is Intel, so AMD never really got to profit that much from their superiority as most consumers never even knew there was an alternative to Intel. Meanwhile they started to loose the rep at being the best budget buy for enthousiasts.

    And then Intel caught up and AMD is left with expensive processors that no longer make sense to buy. Why exactly should I pay more for less? AMD constantly underperforms in tests and no longer makes up for it by being far cheaper.

    They can do two things, regain the lead in tech and hope that this time the mass market is willing to switch from Intel (good luck with that) OR drop the pursuit of being the best and simply go for the budget market again and offer the best price/performance option.

    I don't think they are going to go for the second option, it is NOT sexy. Perhaps they just got to learn that making a cheaper CPU that is almost as fast is just as much an achievement as making a benchmark breaking CPU.

    But right now when I look at buying a new machine, AMD for the desktop just doesn't make sense. Why pay more for less?

  71. intel can't do this with x86 CPUs: by t35t0r · · Score: 2, Interesting
    1. Re:intel can't do this with x86 CPUs: by blair1q · · Score: 1

      Oh?

      http://www.google.com/search?q=skulltrail+8-core

      Intel's building chips with 80 cores on them.

      http://www.google.com/search?q=80-core+chip

      And AMD actually can't do what you say, since they can't ship these chips right now:

      http://www.google.com/search?q=tlb+bug

      And if they were shipping, they'd only be the 3rd or 4th fastest quad-core chips on the market.

      The Intel-hating AMD fanboys need to back away from their false cognitive closure problem and think hard before posting anecdotal evidence.

    2. Re:intel can't do this with x86 CPUs: by t35t0r · · Score: 1

      Oh? http://www.google.com/search?q=skulltrail+8-core

      That's only 8 cores.

      http://www.google.com/search?q=80-core+chip

      " Each tile does not do very much, this is a test chip, not a general purpose CPU. The core has two FP engines, data and instruction memory and a router. The main point of this chip is the router to test mesh interconnects.." from http://www.theinquirer.net/en/inquirer/news/2007/02/11/intel--80-core--chip-revealed-in-full-detail .

      It's only a proof of concept similar to a concept car. We already have quotes from both hpcsystems and microway for the 32 core system since AMD is scheduled to start shipping the 835x cores in April (pricing has been set). You need to think twice before accusing people of hating.

  72. Re:AMD did it to themselves by maxume · · Score: 1

    If they don't play the game, it puts them in an even worse position to compete with Intel.

    Trusted Computing is just a technology. Like all DRM schemes, it has some potentially stupid features that can be bad for users, but without legislation requiring its use, it is entirely inert. The proper response isn't to avoid hardware or software systems that offer support for both unrestricted and DRM-controlled media, but to avoid the DRM-controlled media.

    Support for playback of DRM controlled media, in a player that will also play unrestricted media, actually adds value. This is because, at least in a hypothetical world where DRM media is cheaper, it increases consumer choice. A device that won't work with unrestricted media is broken.

    Legislation banning devices that work with unrestricted media is the enemy, not customer hostile control schemes.

    --
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  73. Re:One potential future advantage of AMD's technol by Jesus_666 · · Score: 1

    The very Wikipedia article you linked to mentions that AMD has already licensed the technology for on-chip use and has a reference to back it up. I say that AMD knows very well what they've got with SOI.

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  74. Vista to the rescue? by RiotingPacifist · · Score: 1

    Perhaps a GPU+CPU combo is what you need to get vista running well? if they can get the price right for everyday users(not gamers) then people will just associate an AMD cpu with good performance.

    --
    IranAir Flight 655 never forget!
    1. Re:Vista to the rescue? by dave420 · · Score: 1

      Vista works perfectly well with mediocre CPUs and GPUs. No need for any new fancy architecture.

  75. Re:One potential future advantage of AMD's technol by cnettel · · Score: 1

    The stated response time of 3 ns is, however, only equivalent to 333 MHz, or 10 cycles at 3.0 GHz. To realize the benefits of shorter trace lengths to compensate for the added latency, the cache volume cannot be increased. It's also harder to share cache between cores, as that's another source of "required" trace length. Z-RAM is very interesting, but it's not obvious whether it can improve over SRAM at all places in the cache hierarchy.

  76. Further acts of stichastic tittilation by crovira · · Score: 1

    from the point of view available from slightly in front of and below where a tail joins a horse.

    This is meaningless drivel.

    --
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  77. From the front line by Anonymous Coward · · Score: 0

    The debt markets are pricing in a 56% chance that AMD defaults in 5-years. So, this is a pretty relevant discussion.

  78. Stole the keyboards! by wild_quinine · · Score: 1

    When my Dad was working in the early 90's and Amigas and Atari STs were the big thing at home, a bunch of guys broke into his offices and stole all the keyboards! (They left those huge dumb looking beige boxes behind.)

  79. Re:For me, this story crossed a line. ATI excellen by Dragonslicer · · Score: 2, Funny

    I am just concerned that this story is worded in a way that seems sleazy and possibly fraudulent to me. You must be new here.
  80. Re:For me, this story crossed a line. ATI excellen by gordo3000 · · Score: 4, Informative

    have you done any fundamental looks at AMD's balance sheet, income statement, or CF statements? have you seen how the stock has performed over the last 2.5 years?it's stock has been in a precipitous downward spiral. If you were long AMD for the last 2 years, you have basically been crushed.

    now, why is it down? well, look at their earnings. they have done pitiful. turns out in a slugout pricewar, intel can stay profitable while AMD is on the ropes. last year they lost money and continue to show no signs of recovering from their tech deficit they have again built against Intel. Now adays, the fastest AMD chip not on the market yet is slower than what intel already has at full production.

    FYI: they last 166 million dollars last year. I'm not sure why this looks like manipulation as compared to just poor performance by the company without much of an end in sight.

    oh, and my disclaimer: following my advice will hurt my long position in AMD.

  81. Sigh. by SatanicPuppy · · Score: 1

    Everything on the market depends on perception. It doesn't matter what your revenue is. It doesn't matter what your P&E ratio is. Doesn't matter how much debt you have.

    What matters is perception. Period. If everyone thinks your stock sucks, it will suck. If everyone thinks your stock is wonderful, it will be wonderful, at least for a while.

    All these brokers and analysts put all this research into the stocks; they can tell you everything about the company. But what they really really want to know is what the average person thinks about the stock, because private investment drives the market, and that will make or break a stock.

    So it's not "manipulation". The prices are set by Joe Investor, and Joe Investor invests based on a complex formula involving Fox News, Beer, and what his barber thinks. You can try to manipulate that, but it's as likely to not work as it is to work. Whether or not a Slashdot editor thinks the stock is going to go up or down doesn't matter. I think it's going to go down as well; I think they're screwed until they get to 45nm, and I think everyone is screwed because of the perception of an economic downturn (the ultimate self-fulfilling prophecy).

    And finally, if you're in the market short term with the nature of the market right now, you better either be a psychic or willing to lose your ass. The smart thing to do is move some of your stable investments (bonds/money market/etc) into cash so you can pick up a few bargains as stocks tank, but keep in mind that again, you can lose your ass if you bet against Joe.

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  82. ATI sucks by Tatsh · · Score: 1

    All I know is AMD made a bad decision when buying ATI because now they have to fix all the mistakes made by them (which of course, caused their demise), and then attempt to fix their own (which I don't think they have many, but I think things like the number of plants (of which there are 2 AFAIK) are important things for them to think about. ATI always and still does make bad drivers for both Windows and Linux (so much so that people hack ATI drivers on Windows to make them better), and only for a very short time withstood the power that nVidia has on the market. nVidia IS the standard whether we like it or not. I hope only good comes from released specs on the ATI cards (and I hope mine is better supported in Linux, ATI Radeon Xpress 200M), but if nVidia releases theirs as a result, AMD loses big time yet again. nVidia is the Sony of video card to all enthusiasts. (Hopefully though open specs of hardware will become a PC market standard.) I hope AMD doesn't die because I tried EM64T and I don't think it is nearly as good as true AMD64 (which is what I'm using with Linux). In the event that the future of AMD looks bad, will it be Intel or IBM that buys them out? Honestly, I hope it's IBM because Intel will destroy everything about AMD that made it often "the better alternative." We wouldn't see the AMD name ever again. With IBM, it might stay a company but a subsidiary. Again, I would hope for the latter, but I truly hope AMD can recover from its losses. I know I'll keep buying AMD while it lasts. AMD64 architecture is the best x86-64 implementation. Remember how far Itaninum went? Intel now has EM64T as their implementation of x86-64 because backward compatibility is extremely important when it comes to what binaries you can run on an architecture WITHOUT emulation (the Itanium uses emulation for 32-bit).

    And again with backwards compatibility, did Apple care that people may have wanted to run classic apps on the Intel Macs? I would say no. Microsoft should do the same, and their security problems are solved. It's been said a thousand times: Microsoft should make old apps run in a special compatibility mode that uses no libraries or executables from the main system to avoid security issues (they should have a lot of versions of DLLs and executables included with Windows for backward compatibility in this mode).

    Intel not caring about backward compatibility and not even caring about the future of x86-64 was a bad decision outright. AMD is going to last if they can keep their AMD64 architecture extremely solid and push for it to be used (even by Windows).

  83. Re:Intel mistakes: Lack of competition by dpilot · · Score: 5, Insightful

    Intel's failings on Itanium and Netburst were common corporate faults.

    When the competitive marketplace isn't driving you, you have to drive yourself. Once that starts to happen, the directions can become bizarre, with Itanium and Netburst being to very good examples.

    Itanium: The problem Itanium was designed to handle was cloning. First and foremost, they sewed up the I.P. so that it was not subject to any existing cross-licensing agreements. Second, the architecture was sufficiently different that they were outside of the realm of existing art ahd cross-licensing, so their I.P. was "strong." Notice that I haven't said a word yet about performance, cost, or any of that normal stuff. When mere technical and marketplace concerns are that low in the priority schemes, guess what happens.

    Netburst: It seemed like someone in marketing got overly focused on clockspeed as the Ultimate Metric. The rest falls from there.

    The reality is that ANY corporate product, will turn to junk without a competitive marketplace to keep it focused on delivering value to customers. Once competition is gone from a specific marketplace, the company will either focus its development budget in other areas where it needs to respond to competition, or it's development will be driven by motivations internal to the company, that are likely irrelevant or even negative to customers

    --
    The living have better things to do than to continue hating the dead.
  84. Re:For me, this story crossed a line. ATI excellen by SatanicPuppy · · Score: 1

    No one really understands the way the stock prices are going to go. Intel has the dominant chips right now; nVidia is a long-time winner in the graphics card market...My card experiences are almost exactly the opposite of yours, so generally I buy nVidia, though my purchases don't exactly drive the market.

    Basically I, like a lot of people, buy the best thing right now for my needs. It's not any kind of conspiracy. I bought a ton of AMD when their dual procs were faster, cooler, and more expensive than intel's. Now that intel is doing better, I'm buying more intel. If I need a graphics card, I check to see who has the best in my price range, and I buy that.

    I hope AMD catches up and I hope they stay a solid market competitor...but it's not because I have a bias one way or the other; it's because I like CPU price wars. That's the best reason to root for a company...You want them to make things better for you. Buying from a company just because you like them more is kinda crazy...They're all out to separate you from your cash, so why make it easy for 'em?

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  85. Actually, they're going quint-core. by Jesus_666 · · Score: 1

    Here's an excerpt from a recent internal memo that was leaked to a popular news website. Interestingly, it seems to indicate that AMD actually had the tri-core Phenom ready before the quad-core one:

    '[...]Well, fuck it. We're going to five cores.

    Sure, we could go to four cores next, like the competition. That seems like the logical thing to do. After all, two worked out pretty well, and four is the next power of two after two. So let's play it safe. Let's make a bigger L2 cache and call it the Phenom SuperTurbo. Why innovate when we can follow? Oh, I know why: Because we're a business, that's why!

    [...]Here's the report from Engineering. Someone put it in the bathroom: I want to wipe my ass with it. They don't tell me what to invent -- I tell them. And I'm telling them to stick two more cores in there. I don't care how. Make the cores so small they're invisible. Put some on the pins. I don't care if they have to cram the fifth core in perpendicular to the other four, just do it!

    [...]People said we couldn't go to three. It'll cost a fortune to manufacture, they said. Well, we did it. Now some egghead in a lab is screaming "Five's crazy?" Well, perhaps he'd be more comfortable in the labs at VIA, working on fucking embedded chips. SOC, my white ass!

    [...]Stop. I just had a stroke of genius. Are you ready? Open your mouth, baby birds, cause Mama's about to drop you one sweet, fat nightcrawler. Here she comes: Put another cache on that fucker, too. That's right. Five cores, two caches, and make the second one prefetch. You heard me -- the second cache prefetches. It's a whole new way to think about computing. Don't question it. Don't say a word. Just key the music, and call the chorus girls, because we're on the edge -- the razor's edge -- and I feel like dancing.'

    --
    USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
    1. Re:Actually, they're going quint-core. by t35t0r · · Score: 1

      nice ..way to copy the schick vs gillete analogy regarding the number of blades on your shaver. Originality has completely disappeared on /. Except it's a completely bad analogy because increasing the number of cores has an economic advantage whereas increasing the # of blades to cut your ass hairs does not.

    2. Re:Actually, they're going quint-core. by Jesus_666 · · Score: 1

      Firstly, Slashdot humor has pretty much always involved modification of existing texts or memes to fit the current topic. I might as well have written a filk song; that would be the same.


      Secondly, I think that increasing the number of cores, despite being the obvious way to go forward with processors, is a bit overrated. Two cores are good and some home users can even profit from having four, but unless we have a major paradigm shift in application development I doubt that anything beyond four cores will be that useful in the near future, especially not Intel's magic number of eighty. Perhaps if Erlang completely displaces C and C++, but somehow I doubt that's going to happen anytime soon.

      If you want an improvement in CPU technology that' actually interesting, look at the Intel U2200. 1.2 GHz at 5.5 Watt, that's interesting. (I would have quoted the number for the C2D counterpart, but Intel doesn't sem to release such data for their multicore processors.)

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  86. Re:For me, this story crossed a line. ATI excellen by Anonymous Coward · · Score: 0

    I don't agree with all of your points, but I'd like to add one:
    Sisth, AMD stock is actually higher now than it was 5 years ago today.

  87. Ok, what are you smoking by Moryath · · Score: 2, Informative

    and why won't you share you stingy bastard?

    Hmm. Phenom 9700, $200. E6420, $200.

    Phenom kicks the crap out of E6420.

    I go with the AMD.

    1. Re:Ok, what are you smoking by Kamokazi · · Score: 3, Insightful

      If you'll note, I said E6750, not E6420. It'd be stupid to pay $200 when you can get a better processor for a bit less:

      http://www.newegg.com/Product/Product.aspx?Item=N82E16819115029

      Now unless it's one of the few apps that actually utilizes quad-core, the E6750 beats or compares to the 9700, which is at least $50 more expensive than it is (can't find a 9700 for sale anywhere, 9600 is $240). And if you need quad-core, the Q6600 is probably about the same price as the 9700 and about the same performance.

      I've never been a fanboy of Intel nor AMD (being a fanboy in general is pretty stupid...no company always makes the best products). My prior PC was an AMD 64 3800+ (which is now chugging away happily as a server). I build AMD machines for the workstations where I work because you can make a great machine for $300. What I'm saying is that AMD is simply not competitive for most applications in the mid-high end right now. I really wish they were and hope they get there, because competition is good, very good. Intel getting the crap kicked out of it for years and producing the Conroe is a great example of why....had AMD not been beating them, they might have just stayed lazy and complacent and just done the standard MHz upgrades.

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    2. Re:Ok, what are you smoking by Creepy · · Score: 1

      It really depends on what you're looking for - on the mid-high end, AMD's Windsor line (X2 5200+ series) compared favorably to Conroes on a price-performance ratios. The slightly better performing 6750 was about $60 more expensive than an X2 6000+ (now it's about $30) late last year when I was looking (I still have my parts and price list for about 5 systems in the $800-900 range, 3 were Intel and 2 AMD). The X2 6000+ outperformed the Conroe 6600 and 6650 in many benchmarks, as well. On the high end, however, the Core 2 Extreme wins over the Phenoms (the 9500-9700, which are pretty scarce, if available at all) on both price and performance. Intel processors also completely own in overclocking, though AMD's 9600 Black is supposed to be pretty good (still not in Intel's league, but a start).

      I purchased a laptop with a dual core Conroe last year and that works great usually - when it isn't, I blame Vista (I'm doing some certification testing on Vista, so no, Ubuntu is not an option).

      I was seriously considering building a new desktop with one up until my car decided it wanted $1400 in repairs and maintenance. Too bad I don't have as much talent working on cars as I do computers.

    3. Re:Ok, what are you smoking by RightSaidFred99 · · Score: 1
      Why do you insist on lying, and why did people mod you "informative"?

      First, the 9700 is not $200. In fact, if you can find it it's more like $300. Yes, more than the Q6600. If you look around, even the 9600 is like $240.

    4. Re:Ok, what are you smoking by kalirion · · Score: 1

      And for $10 more you can get an e8400 which is better than the e6750 in every way, shape, and form.

    5. Re:Ok, what are you smoking by Kamokazi · · Score: 1

      Exactly...it does depend on what you want the PC for and what you want to spend. Sub $400-500ish, AMD all the way. But $500-800 or so and it depends on what you want to do with the PC...if you want to do gaming, you'll want to save cash on the CPU and mobo (AMD chipsets seem to be a bit cheaper too) and buy a more powerful video card...but if you don't plan on much 3D usage, you'll want to go with the faster CPU and skimp on the video card.

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    6. Re:Ok, what are you smoking by Anonymous Coward · · Score: 0

      Never attribute to malice what can be explained by ignorance.

    7. Re:Ok, what are you smoking by ArsonSmith · · Score: 1

      I call fowl!!

      I just looked around on http://pricewatch.com/

      9700 $189
      9600 $51

      That includes shipping

      --
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    8. Re:Ok, what are you smoking by RightSaidFred99 · · Score: 2
      I'm not clear whether you're trolling, or are just plum stupid. Pricewatch doesn't list the Phenom 9700 CPU, and it lists the Phenom 9600 CPU at $249.

      Were you making some ridiculous joke about ancient ATI 9x00 series video cards?

    9. Re:Ok, what are you smoking by zippthorne · · Score: 1

      Conversely, If you're not using 3D, what are you buying the $500--$800 PC for? You certainly don't need an ultra-fast CPU to run Quicken, and if your intent is to do a lot of video transcoding, you should be drooling over as yet unavailable GPU solutions in that arena.* IOW, "real soon now" it'll still be worthwhile to save on the CPU to get a better graphics card.

      *because in the $500--$800 range, you're not going to be anywhere near acceptably fast enough with either CPU to be satisfying for more than about two weeks of half-arsed dabbling.

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    10. Re:Ok, what are you smoking by Kamokazi · · Score: 1

      Some people have money they WANT to spend on a computer even though they'll see little benefit from it (they just don't listen to reason somtimes...I guess they can't believe a PC that exceeds their needs is only $400). I've built a dozen or so computers on the side where they asked how they could make it more powerful, and I tried to explain how they would see little if any improvment over CPU upgrades and they went ahead with it anyway. /shrug

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    11. Re:Ok, what are you smoking by Creepy · · Score: 1

      You'd be surprised at how some people you don't think need a lot of power actually need all of it. For instance, my mom can peg the CPU for 2-3 minutes with her large genealogy database. I do CAD for work, which requires boatloads more CPU than GPU, since the bulk of the work is tessellation and CSG, neither of which GPUs do particularly well. Yes, geometry shaders on the latest generation of hardware can do tessellation, but in practice they do it poorly due to hardware restrictions (or so I've heard - I don't actively develop in that area).

    12. Re:Ok, what are you smoking by zippthorne · · Score: 1

      Well, supposing their budget was $800, did you explain to them that for the same $800 they could buy a $400 machine right now, and in 18 months buy another $400 machine that exceeds the capability of the $800-today-machine, and come out even more ahead by having TWO computers?

      Or they could sell the first computer and end up having simply spent quite a bit less than $800.

      Or they could, (handwaving) buy a $530 machine, and in 18 months sell it for $260, and apply that and the original $270 saved to buy another $530 machine which is also superior to the originally proposed $800 machine?

      Having a computer with "impressive spec numbers" isn't a one-time fee. It's a lifetime commitment, as the impressiveness of the numbers declines quite rapidly.

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  88. Not the only chip makers! by Alcoholic+Synonymous · · Score: 1

    Since we are talking about "PCs", I wont go into alternative processors. But to say that IBM and AMD are the only alternatives misses out on VIA who makes the C7 line. Further, it includes IBM who isn't a PC chip maker at all, PowerPC is not an x86 clone. As far as I know, since Apple dumped them, they now have a chip without a market. Meanwhile, VIA is seeing sales in the low cost and embedded markets, especially in sub-$500 laptops. And finally, Intel itself isn't doing too hot these days since the multicore mumbo jumbo isn't impressing Joe User that he should give up his newish 3Ghz box for a 2Ghz dual core.

    So the winner is: Noone!

    Well, maybe VIA since they actually sell boxes, but you probably wont be playing on a 1.5Ghz fanless with embedded graphics, so they don't count.

    1. Re:Not the only chip makers! by Culture20 · · Score: 1

      IBM who isn't a PC chip maker at all, PowerPC is not an x86 clone. As far as I know, since Apple dumped them, they now have a chip without a market.

      Not entirely true; there are more than a few PPC blades out there running linux; and they're bought in bulk for number crunching.

    2. Re:Not the only chip makers! by Anonymous Coward · · Score: 0

      As far as I know, since Apple dumped them, they now have a chip without a market.

      I'm guessing you aren't aware of the game console market.

      The Wii, Xbox 360 and PS3 all use chips based on the PowerPC architecture. That's nearly 50 million consoles using IBM chips, and that number will most likely be over 100 million within the next couple of years.

    3. Re:Not the only chip makers! by Alcoholic+Synonymous · · Score: 1

      Still doesn't make it an x86 clone, and consoles are not the PC market. And if you get into processors in general, you have to look at ARM stuff which blows them all away. One way or another, the topic is a gross misunderstanding of the market.

  89. Re:For me, this story crossed a line. ATI excellen by Dare+nMc · · Score: 1
    also a factor, is that 2 years ago AMD's stock price was well over the top, thanks to many factors, mostly market hype, and over optimism on having 2 year head start over intell, in the 64bit chips that could run windows...

    following my advice will hurt my long position in AMD.

    guess I missed the advice part of your post.
  90. Re:Wrong marketing did them in, clock *does* matte by lysse · · Score: 3, Insightful

    > You can only stretch the truth so far, when one is doing number crunching a faster clock will get you more performance than faster context switches.

    You don't specify which applications you were using, or what you were doing, or in fact any useful detail at all, which makes your story essentially unverifiable. Moreover, your reported results appear to be somewhat at variance with the general experience, and your claim here is just overly simplistic (ALU throughput, and having enough registers to effectively manage latency, are just as important) - and extraordinary claims require extraordinary evidence.

    Given the variance between the two architectures, on lots of levels, I'm sure there are specific runs of code in which the P4 would trounce the Athlon (and vice versa), and it's possibly that you happened upon them in the specific applications you were using (or writing - you don't specify that either... although of course if you had access to the source code, you could have produced profiler runs and seen exactly where the time was going). On the other hand, you might have missed something simple yet vital in your comparisons, or your comparison might be completely unrepeatable.

    I am NOT saying you didn't observe what you have reported, not at all. But without useful detail, the rest of us can only disregard outlying data points.

  91. Re:Wrong marketing did them in, clock *does* matte by olman · · Score: 1

    Uh-huh. "for some application" that does "something video-y"?

    That's a credible testimonial if I've ever seen one in /.

  92. Yeah - that's why the chips are called AMD64 by xgr3gx · · Score: 2, Insightful

    Most of the time, when someone refers to x86_64 bit processor technology - they call it AMD64.
    AMD is going no where

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    1. Re:Yeah - that's why the chips are called AMD64 by linzeal · · Score: 1

      Exactly, I know more people learning to program x86-64 arch than MIPS, PowerPC and IA-64 combined. Best bang for the buck right now is the 95 buck AMD 5000+ Black Edition, fully unlocked processor on a 65 nm die running at 65 watts stock. It is an easy and cheap overclock.

  93. AMD still ahead for some things by russotto · · Score: 1

    As far as I can tell, if you're looking to build a machine with low power consumption and enough horsepower for HD, AMD is still considerably cheaper than Intel. Too bad for AMD that that's not where the money is.

    1. Re:AMD still ahead for some things by shivamib · · Score: 0

      Have you ever tried that new videogame from Microsoft? I hear it kicks those CPU's in the butt. AND, it's *super* reliable! Just a heads-up ;)

  94. Re:For me, this story crossed a line. ATI excellen by Eddi3 · · Score: 2, Informative
  95. Re:Wrong marketing did them in, clock *does* matte by Paolone · · Score: 1

    On the other side, I made benchmarks where it matter(ed) to me: synchrotron simulations.
    An AMD Athlon Thunderbird 1600+ was about 30-50% better for simulations than a Pentium 4 1700, as well as cheaper.
    So, stop fussing about, multimedia and games is not the only things computer are used for (but obviously they matter a lot), and Intel for sure had/has a big advantage there.

  96. Re:Wrong marketing did them in, clock *does* matte by mangu · · Score: 1

    You don't specify which applications you were using

    I did mention video processing didn't I?


    I don't need to run a profiler on those applications I write, since the kernel has to be in assembly language anyhow. If you need a profiler to tell you that the inner loop is using most of the CPU you have no business writing numerical analysis programs. The reason why the Pentium 4 was so much better than the Athlon is because the P4 has the SSE2 instruction set, which means it can do two floating point multiplication+addition operations in a single clock cycle. The instructions must be properly sequenced and the cache must hold, of course, but if you need the speed the P4 delivers it.


    A large number of number crunching applications depend on operations such as matrix inversions and digital filtering. Those are, at the lowest level, nothing but a sequence of multiply+add operations. The 2200+ Athlon had a clock speed of 1.7 GHz and could do only one multiply+add per clock, which means at best 1.7 billion operations per second, while the P4 could do 4.8 billion.


    Of course, not all applications depend on number crunching. If you have a network router or database server, for instance you will not need number crunching. But for *desktop* systems, audio, still images, and video processing are most likely to be the applications that will strangle your CPU. Intel made the right choice, IMHO, to focus on that, instead of on a more efficient instruction pipeline like AMD did.


    Also, there are other factors such as cache and memory bus speed that must be considered. But to state that clock speed does not matter is an outright lie. All other factors being equal, if both systems are correctly dimensioned, the faster CPU will result in a faster system.

  97. re: full metal gates != microsoft manga by Anonymous Coward · · Score: 0
    glwtta (532858) wrote:

    full metal gates

    Some kind of Microsoft-themed manga?

    What is your major malfunction, private glwtta? Have you never seen Full Metal Jacket, numbnuts?
  98. Re:Wrong marketing did them in, clock *does* matte by jsight · · Score: 1

    Of course, not all applications depend on number crunching. If you have a network router or database server, for instance you will not need number crunching. But for *desktop* systems, audio, still images, and video processing are most likely to be the applications that will strangle your CPU. Intel made the right choice, IMHO, to focus on that, instead of on a more efficient instruction pipeline like AMD did.


    Thank you Mr. Intel Information Minister for letting us know that the P4 w/ Netburst was really the right architecture after all, and that those Core 2 Duo chips that run at slower clocks than the P4 while getting dramatically better performance are really lying about their true clockspeeds in order to keep up with AMDs blimey marketting. Clearly Netburst was the superior architecture and clock-rates are all that matters.

    Or not.
  99. Re:For me, this story crossed a line. ATI excellen by Bob-taro · · Score: 1

    Yeah I'm always watching the front page of slashdot waiting for it to tell me what to buy and what to sell. Actually that might work...stock market is group think, slashdot is group think.

    Yeah, but slashdot is tech group think, which is often very different from business group think. Business group think probably has greater effect on the market. Of course, once you know what the group think is, it's too late because the stock price will have already moved.

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  100. Re:Wrong marketing did them in, clock *does* matte by Jimmy_B · · Score: 3, Insightful

    The only way you could have gotten a performance difference that large is if the Pentium 4 was using an SIMD extension which the AMD CPU wasn't using. In other words, if the test was specifically optimized in favor of the Pentium 4 and not optimized in the same way for AMD.

    Yes, clock does matter, but there are tradeoffs, and Intel chose to maximize clock frequency at the expense of all else. AMD had to either explain that to customers, or switch to using an actual benchmark to measure performance. Argue all you like about which benchmark they chose, but it was the right decision.

  101. AMD is far from dead... by Sepiraph · · Score: 1

    While it may be hard to find a Dell AMD, Dell itself is also no longer #1. That title now belongs to HP, and FYI my HP AMD x2 laptop is working pretty well. I really hope AMD would do well since it is not a good for consumers if Intel has a monopoly.

  102. Re:For me, this story crossed a line. ATI excellen by bullfrawg · · Score: 1

    No. "AMD stock is falling" is old, old news. Actually I'm disappointed because there's really nothing timely here. AMD processors are great. AMD buying ATI was probably a good move in a lot of ways, too. It makes it easier for them to tap the laptop market, where they need to be able to say, here's a CPU/chipset combo that's ready to go. Graphics is probably not what they're after. But they bought ATI mostly for cash, i.e. ATI stockholders received mostly cash for their shares, rather than mostly AMD stock. This turned out to be horrible timing, because Intel released Core 2 Duo at about the same time. So beforehand, AMD had demonstrated for 2 years or so that it had the top technology -- not just the most cost effective -- for PC CPU's. Dell and others were starting to see that they needed to field AMD solutions. They were flush with cash and they needed a way to keep growing. Buying a chipset maker, who would then always have a ready chipset, was the way to get more system integrators on board. But when Core 2 Duo came out, it really blew AMD out of the water on the high end. And squeezed them in the midrange. Everyone knew it was coming, but I don't think anyone outside Intel knew what an improvement Core 2 Duo would be. That said, while all this was going on, I put my system together using AMD's AM2 socket, with an nVidia chipset. And I don't regret it. The cheapest Athlon x2 was cheaper than the cheapest Core2Duo, and either was plenty powerful. AMD still makes good chips. But the company itself is hurting, because they used all their cash to buy ATI. Again, it was a good buy, but they needed to use stock. Maybe ATI exec's saw the writing on the wall and didn't want AMD stock? I don't know. Hope they make a comeback. Maybe a company with lots of cash will come buy them. AMD with cash would be in a great position. [Question from a /. newbie: why aren't my paragraph breaks showing? I used return to make blank lines, but they're gone.]

  103. Re:Wrong marketing did them in, clock *does* matte by Chris+Burke · · Score: 4, Informative

    I really don't care about how much better it performs in office applications, or whatever other tests AMD did to "prove" that clock speed doesn't matter. You can only stretch the truth so far, when one is doing number crunching a faster clock will get you more performance than faster context switches.

    I'm not going to question your personal experience as the others did. It's certainly believable that there's an application where the AMD processor performs 1/4th the speed of an Intel one (and vice versa).

    I just want to point out that if the AMD processor actually was 2200 MHz, then you still could have found that the application that interests you performed at 1/4th the speed on that processor than the equivalent Intel one. Meaning that without the performance modeling numbers, you still would have found the equivalent "numbers" to result in an invalid comparison.

    Clock frequency is not an automatic benefit for number crunching. If you don't change the architecture, then obviously yes a faster clock helps. But you don't go from a 1600 MHz chip to a 2200 MHz chip in the same time period without changing architectures. Performance is Clock Frequency * Insructions per Cycle, and a wide machine (many execution units) with low memory latency is going to tend to have higher IPC. However, the IPC value varies wildly by benchmark, and a benchmark that reveals certain deficiencies or strengths of the architecture may fall well outside normal, as was your case.

    AMDs "modelhertz" or "markethertz" numbers became strained when the new generation of Intel products came out, but for most of the life of the Pentium 4 they were extremely generous to Intel's architecture. It's not just office applications -- go check benchmarks on Tom's, HardOCP, Ace's Hardware, and you'll see the AMD processor outperforming in a wide variety of benchmarks from games to high-performance scientific computing (the true number-crunching benchmarks), even including some media encoding benchmarks though Intel was very strong there and generally dominated.

    My point is that if what you're looking for is a singular number by which to compare performance, then there is no "truth" to be stretched. MHz is an actual measurable number, true, but to equate that number with performance is "stretching the truth" to a greater extent than taking an aggregate of a wide variety of benchmark scores and relating that to performance. Marketroids can and do manipulate which benchmarks are chosen, but at least the resulting number means something regarding the performance of those benchmarks. MHz, by itself, means essentially nothing for a cross-architecture comparison.

    So next time if you want to get the truth about performance, then the truth is that you have to measure the performance of the application you personally care about on the two processors in question. You can get an idea from reading reviews with benchmarks and looking at the results of similar applications (i.e. media encoding, or games, or what have you), but even that won't get you the real picture.

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  104. Re:Intel mistakes: CPU development is VERY difficu by blair1q · · Score: 1

    The past is the past and the future is now.

    AMD's Barcelona design for the Opteron and Phenom has the thermal problems and can't be sold above 2.6 GHz and is very hard to overclock successfully.

    Meanwhile, Intel's 45-nm quad-core designs start at 3 GHz and overclock to 4 GHz easily with only fan/heatsink cooling.

    Intel is ahead of AMD, by a ton, and AMD is rapidly going broke (lost $2 billion last year on operations and another $2 billion due to writeoffs; has less than #2 billion in the bank and can get more only through junk bonds and massive stock dilution). Intel can always be ahead of AMD when AMD goes out of business.

    IBM was right, but a year or two overzealous.

  105. Linux support lacking by Nexus7 · · Score: 1

    Around the beginning of February, ATI/AMD did not have a functioning driver for their Radeon HD2600 AGP cards. With certain mobo chipsets (including mine, strangely enough), these cars would not even start X, instead freezing the OS solid. Needless to say, there are no problems in Windows. These cards are also their most powerful cards for AGP (the HD3xxx series is PCIe only, as far as I've seen). Ya gotta admit, that is a throwback to the wild west days of the 90s when you actually had to look up HCLs before buying any hardware for Linux.

    And then their quad-core. I waited, I waited, and waited. But business can't wait forever; so I got a dual quad-core Xeon. Now you'd think there should be some leeway to the challenger, but that doesn't mean forever. Especially when their CEO got a fat bonus.

  106. Re:AMD did it to themselves by dasPlookenMeister · · Score: 0

    Wrong... The 6502 kicked the crap out of both of those processors...

  107. All depends on how to spin the numbers by ShinmaWa · · Score: 3, Insightful

    If you look at the companies from a 5-year window (such as this article does), AMD looks better:

    Intel is UP 17.4%
    AMD is UP almost 28.4%

    But if we extend that window to 8 years, they are BOTH in trouble, each DOWN about 63%.

    Lastly, with careful manipulation of the dates to just a little bit over 2 years (where I chose the high point in the stock after the AMD/ATI hysteria and AMD's stock price skyrocketed before coming back to the Realm of Reality), it looks like AMD is on the brink, being down over 80%.

    This is why we shouldn't use stock prices over time to judge these things. They are just too easily manipulated.

    However, I'm NOT saying AMD isn't having troubles right now. There's a LOT on AMD's sheets right now that look very unhappy with a negative P/E and EPS along with massive cash losses. I'm just saying we shouldn't look at stock price alone, especially over arbitrary time lengths.

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  108. Price vs. Power by Eldragon · · Score: 1

    Considering how I can buy 3 or 4 Phenom chips for the price of a single Quad Core Intel chip, I'm not worried about AMD's future. They might not have the fastest chip on the market right now, but the fact remains their prices are much lower.

    1. Re:Price vs. Power by Wavicle · · Score: 1

      You can get a Phenom for $90??!! Where?!

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  109. Re:Prediction made 2 months bef. the Opteron relea by blair1q · · Score: 1

    Intel didn't clone the architecture, they merely doubled their bus width.

    AM64 did very little for any industry. Very few people ever got any 64-bit instructions to execute, because the software wasn't (and still isn't) primarily geared towards it.

    I'm running 64-bit Vista and a casual glance in the task manager shows that I have 12 32-bit processes and 12 64-bit processes running, and the 64-bit code is all system daemons. I would have to deliberately hunt for 64-bit versions of any of the apps. Nobody offers them up front.

    Intel went to 64 bits only because AMD had a purely marketing advantage with it. It's been nearly zero value to users so far.

  110. IBM System x by bruce_the_loon · · Score: 1

    IBM System x has some excellent AMD Opteron dual cores 1 and 2U machines, normally priced better than their Intel equivalents. We run most of our infrastructure on them.

    x3455, x3655, x3755, BladeCenter LS21 and BladeCenter LS41

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  111. IBM and Intel? by mmkkbb · · Score: 1

    Funny, IBM's not even in the top 20 semiconductor, and hasn't been in the past 2 years

    --
    -mkb
  112. Re:Apparently not by edivad · · Score: 1

    I hope they will stay on business, and I hope some other company will join too. Leaving Intel alone is too much of a monopoly for me to wish for.

  113. Re:AMD did it to themselves by Anonymous Coward · · Score: 0

    Zilog still makes microcontrollers; Motorola spun off most of its chip assets into Freescale. TI still make micro-controllers too, but I'd not want a black fin or an ARM running on my main desktop (only because the boards aren't a fully-loaded as the ones for regular PeeCees. If I could buy an ARM or a Z480 board that was pimped like any normal Via/AMD/Intel board, it would be a great thing).

  114. It's really all about Openness by BrunoUsesBBEdit · · Score: 1

    Intel has been contributing massive resources to X.org and their adoption in the FLOSS community has benefited. AMD has been making progress in openness also, but I don't know if it is enough. All of the coolest advances are being done because of the facility of freedom. If you want to sell your product you must sell with it the freedom to do amazing things in the future.

    Manufacturing companies are starting to take note of this. Their implementation of this principle can be directed correlated with their success. Hopefully, AMD will be competitive in openness.

  115. My AMD Experience by IchigoKyger · · Score: 0, Troll

    I got my Machine a couple of Years ago here are the specs...

    AMD Athlon 64 4600+ Dual Core Socket 939
    3072MB DDR-333 Ram
    Gigabyte K8N-SLI Nforce 4 SLI Chipset
    Nvidia 8800 GTS 386MB GDDR3 Ram

    It's a pretty old Machine once you think about it using Last generation Chipset, and Processor and Two generation old Ram. (I'm pretty sure they are up to DDR3 now). Anyways my case and point.... Even though how old this machine is I can still run Team Fortress 2 and Portal on the Highest setting AA, AT, HDR, Blur Effect everything on and will stay above 120FPS. I think AMD seriously needs to go back to Socket 939... All socket AM2 machines I have messed with are complete crap and can't stand up to my socket 939 computer.

    My opinion of ATI is that AMD should just drop it or just create workstation video cards for it and stop the futile competition between ATI and Nvidia. Nvidia obviously makes the industry standards now for Video Cards and there is really no need for ATI anymore especially with Intel GMA Video Cards for Workstations.

  116. AMD has done what it has always done... by Futurepower(R) · · Score: 1

    "oh, and my disclaimer: following my advice will hurt my long position in AMD."

    Funny.

    "... poor performance by the company without much of an end in sight."

    It seems to me that there is an end. AMD has done what it has always done, invest for the future. Maybe a year from now everyone will be using AMD CPU-GPU chips in their low-cost laptops.

    To me what is happening seems like classic market manipulation. Drive AMD stock down a little more, buy a lot, and make a huge profit as soon as the new products are released.

    AMD has open-sourced its performance library.

    This is not the first time people have suggested AMD can't survive.

    1. Re:AMD has done what it has always done... by eggnoglatte · · Score: 1

      It seems to me that there is an end. AMD has done what it has always done, invest for the future. Maybe a year from now everyone will be using AMD CPU-GPU chips in their low-cost laptops. Maybe? Sure. But maybe not. Intel actually holds the largest market share in GPUs (about 50%, with NVIDIA and ATI sharing the other 50%), and that is precisely because of the chipset-integrated GPUs they sell. Whatever ATI does in that price segment, Intel has quite a bit of a headstart.

      AMD has open-sourced its performance library. And that translates into market share exactly how? Nobody who uses Windows or Mac on the desktop will care abou this one bit, and percentage of people using Linux and other open source OSes on the desktop is tiny. And even in that small percentage of desktop Linux users, you'll find people like me who are quite content with closed source drivers such as NVIDIAs so long as the work well (which ATI's don't!).
    2. Re:AMD has done what it has always done... by halycon404 · · Score: 1

      Open-sourcing the performace library matters to people using Windows and Mac. Why? Well, just because you may not plan on writing the drivers themselves, doesn't mean you can't get an understanding of how the chip works from those libraries becoming open. Which can then be turned into code optimized for that render path. What that means is.. Valve, Epic, ID, Crytech, or whomever else, gets a direct look at how and why AMD/ATI did some things, which they can then turn around and add in AMD/ATI only code to make things work smoother on that hardware than on Nvidia hardware. In the CPU market this has been the defacto practice for ages long since past, its only in the GPU market that its a new practice. It may not look like much, and it may not sound like a whole hell of a lot... But to a developer who wants to work on GPU hardware, in any form... that was the single most important announcement of the year.

    3. Re:AMD has done what it has always done... by eggnoglatte · · Score: 1

      I think you drastically over-estimate the value of the open source drivers to game developers. I am an academic, and I have no trouble at all getting fairly detailed architecture information from either NVIDIA or ATI under a non-disclosure agreement. You can be absolutely sure that all the bigger game outlets have the same (or better) info.

      The other thing is that ATI drivers (at least the Linux ones) suck big time when it comes to optimization in the first place. There are so many OpenGL states that are not supported directly by the hardware, it is not even funny. Any of these will result in the system falling back to software rendering. Compare that with the NVIDIA divers, which are very good about doing averything in hardware (even though some data paths may still not be as fast as others). Also, NVIDIA has excellent profiling and performance monitoring software for all platforms. Like I said before, I don't care too much if that stuff is open source or not, so long as it WORKS, and allows me to get my work done. ATI's drivers don't.

    4. Re:AMD has done what it has always done... by halycon404 · · Score: 1

      Its not the driver I was talking about, but the specs and hooks for the hardware itself. The driver is open source, its completely bare bones and only supports 2d render path so much as I know. That was open sourced yes, but the important thing was hardware specs and hooks for the hardware which is being made available to all without an NDA. Which means anyone can look at it, its not complete 100% transparency, but its a very large step in that direction. And yes, I agree Nvidia has better driver support, IMHO, its why they have more market share than ATI in the first place.

  117. Re:Intel mistakes: Lack of competition by tomthegeek · · Score: 1

    Agreed. Reference: See Vista

  118. Is it suicide? by mangu · · Score: 1

    Argue all you like about which benchmark they chose, but it was the right decision.

    Maybe, because at the time their stock valued more than Intel's. But what about the long run? Look above, the title of this story is "Is AMD Dead Yet?" Not quite, but things aren't going too well for them, and they caused it themselves.


    It's interesting to note from others that answered to my post, how much they depend on what AMD tells them. It seems that, as long as you are the underdog, you can tell them anything and they will believe. I didn't believe either Intel or AMD, I measured the performance, and Intel came out as the winner.


    The only way you could have gotten a performance difference that large is if the Pentium 4 was using an SIMD extension which the AMD CPU wasn't using. In other words, if the test was specifically optimized in favor of the Pentium 4 and not optimized in the same way for AMD.

    Exactly! You got the point, SIMD makes the difference. But it would be wrong to say that the test was specifically optimized for the Pentium 4. It was optimized for the *needed* performance. Do you need more performance for editing text? Or do you need more performance for editing video? Intel had the right answer here, they optimized their CPU for that specific point where performance is still needed today. It makes no sense to further optimize for an application where a 286 already had more than enough power.
    1. Re:Is it suicide? by raynet · · Score: 1

      Also it might matter if the application was compiled on Intel C compiler, as it enables SSE1/2/whatnot only if you are using an Intel CPU even if your CPU is SSE capable. Remove the cpuinfo test and suddenly your apps run faster on AMD.

      --
      - Raynet --> .
    2. Re:Is it suicide? by Anonymous Coward · · Score: 0

      > it might matter if the application was compiled on Intel C compiler,

      The important question is if the same application runs faster on the Intel or AMD CPU, with the best compiler for each one.

  119. Slashdot is BIG media now. by Futurepower(R) · · Score: 1

    Slashdot is BIG media now. As I write this the top two entries in Google News for AMD are both this Slashdot story: Google News: AMD.

    That means that anyone in the world who wants to know about AMD right now will see Slashdot's speculation.

  120. Re:AMD did it to themselves by CyborgWarrior · · Score: 1

    What about VIA? I hear that they have cheap processors that are x86 compatible.

    --
    If you can't say something nice, make sure you have something heavy to throw.
  121. If AMD dies it is because of ATI not IBM by Randall_Lind · · Score: 1

    I really don't think AMD will die. Sorry to say but AMD has always been stupid when it comes to running a business. I love AMD and use their chips. They always lagged behind Intel and when they get a head they start acting dumb like buying ATI when AMD boards are mostly Nividia base chipsets. I think a smarter move would have been to buy in to Nividia or have them buy part of AMD. With that said AMD chips are better the Intel. I am sure someone would buy AMD if they were to die if only to keep Intel from holding the PC market hostage with high prices.

  122. Re:For me, this story crossed a line. ATI excellen by KlomDark · · Score: 2, Informative

    Make sure you have "Plain Old Text" selected in the dropdown box.

    Then you will see line breaks when you hit return.

    If using "HTML Formatted", you have to put in br's for line breaks.

  123. Re:Intel mistakes: Lack of competition by dpilot · · Score: 1

    You can also dive into the past. MSDOS 3.3 was it for (stagnant) *years*, until DRDOS 5 came out with significant and useful new features. Then MSDOS 5 came out shortly after as a catch-up, and for a few years DOS development was real, again.

    That timeframe also gave us the Microsoft/Stack lawsuit over the integrated disk compression and the AARD anti-non-MSDOS code.

    --
    The living have better things to do than to continue hating the dead.
  124. give them more credit by Anonymous Coward · · Score: 0

    If it were not for AMD and other chip manufacturers we'd still be watching Intel fry their chips trying to achieve higher clock rates instead of working with multi-cores. AMD and other chip manufacturers are a necessity in this world - even if they don't bring much to the table (which I believe AMD does); they give competition and keep prices in check. Without them, you would be dealing with affordability and lock-in issues from these companies.

  125. Re:Wrong marketing did them in, clock *does* matte by moosesocks · · Score: 2, Interesting

    I call bullshit.

    The original Pentium 4 models were widely and famously known for the fact that their clockrate was vastly out of proportion to its real-world performance. I believe that clock-for-clock, a Pentium III performed 1.5 to 2x as fast as a Pentium 4. It is quite possibly, the least efficient CPU in terms of clock per performance ever to be manufactured.

    The early Pentium 4s were almost universally slower than the Pentium IIIs that they replaced.

    Likewise, only very specific types of "number crunching" actually took advantage of the Pentium 4. Certain types of video encoding worked quite well, whilst "general purpose" calculations were pathetically slow. Intel was also widely known for running highly-optimized benchmarks on their processors, and then running unoptimized i386 compiles on AMD's machines to make them look poor by comparison.

    AMD's chips, at the time, however, had clock speeds that were more closely pared to Pentium IIIs.

    Intel wound up getting a taste of its own poison after the architecture proved to be unsustainable in meaningful yields past 4Ghz, and its low-power Pentium 4 M chips began outperforming their power-hungry desktop equivalents that were priced twice as high. This architecture eventually evolved into the Core series of chips. In the interim, Intel had a *very* tough time marketing its chips, and for a time, Mhz ratings dropped out of Intel's marketing entirely.

    AMD's speed rating was pegged to the Pentium 4, and from what I can remember, it was a fairly faithful benchmark. Although the "fake" speed ratings aren't as necessary today, it's still nice to be able to vaguely compare processors across generations.

    If it weren't for the Core series of chips (which weren't even developed by Intel's main development group!), AMD would almost certainly be on top of Intel right now, provided they could keep up with the demand.

    --
    -- If you try to fail and succeed, which have you done? - Uli's moose
  126. What you see isn't what you get by westlake · · Score: 1
    I should like to take this opportunity to introduce you to a friend of mine. ... ... The Paragraph break.

    Have you ever tired of HTML editing a Slashdot post? The sort of thing that chat clients like AIM did away with years ago?

    1. Re:What you see isn't what you get by NeMon'ess · · Score: 1

      So post in Plain Old Text.

      Like this post was posted in.

  127. Re:AMD did it to themselves by cheesybagel · · Score: 1

    Zilog is still alive. Motorola has been renamed to Freescale and spun-off.

  128. To include GPU cores on-chip with the CPU by AJWM · · Score: 1

    The next generations of multi-core CPUs will start including GPUs on them also, eliminating (or at least reducing) bandwidth bottlenecks between the main and video processors. AMD wanted GPU technology in-house, and that's why they bought ATI.

    On a related note, AMD just released the 3D programming specs for their R5xx series chips (R6xx coming soon).

    The real money is in the high end anyway -- consumer grade stuff may see high volumes but at very low margins, and AMD's technology does make a difference at the high end.

    --
    -- Alastair
  129. everything good about intel we owe to atm by Hohlraum · · Score: 1

    intel was making minor improvements to their technologies and charging ridiculous prices until amd came along and offered true competition. this is why monopolies are bad. its one of the quintessential examples of the last 10 years. i fear that intel will resume the same bs very soon.

  130. It must be said by Jorkapp · · Score: 1

    However, its finances and stock price have taken a serious beating over the last year.
    Shareholders: DAAMIT!
    --
    Frink: Nice try floyd, but you were designed for scrubbing, and scrubbing is what you shall do.
  131. motherboards for AMD CPUs better and cheaper by dh003i · · Score: 2, Insightful

    For most people, is the performance difference really that important? Maybe for uber-power users and gamers, but not the majority of people, even geeks.

    Meanwhile, the motherboards that support AMD Phenom's are superior to and cheaper than motherboards for Intel Quad-cores. Gigabit motherboards offer up to 16GB of RAM; it also offers 2 x16 PCI-e slots and 3 x1 PCI-e slots, as well as 2 PCI slots; the Gigabit GA-790FX-DQ6 is around $200 for that. This motherboard has around a 4- to 5-star rating from numerous reviewers.

    Some of the MSI motherboards offer 8GB and 4 x16 or x8 PCI-e slots, along with 1 x1 PCI-e slot, and 2 older PCI slots: that's 7 total. This one's for around $160. This board has a 5-star rating from numerous reviewers (on NegEgg). It also has an award for best motherboard in terms of quality.

    Meanwhile, the only Intel motherboards for their non-server Quad-cores that go up to 16GB are by A-bit, a poor brand, and those motherboards have comparably poor reviews from NewEgg.com.

  132. Re:Intel mistakes: Lack of competition by Anonymous Coward · · Score: 0

    Itanium: The problem Itanium was designed to handle was cloning. ... Notice that I haven't said a word yet about performance, cost, or any of that normal stuff. When mere technical ... concerns are that low in the priority schemes, guess what happens.
    Itanium didn't fail because they ignored technical concerns. Intel and HP spent billions of dollars developing Itanium. It was designed for the kind of programming language that could look at data dependencies and implicitly make things parallel, which, really, considering the difficulty of parallel programming we face today, could be seen as a nobile goal from a technical standpoint. Intel's real flawed technical assumption was that compilers for Itanium would get really good, that this would make Itanium a compelling option, and that compatibility and legacy code didn't matter.

    They also targeted the market of people paying thousands for a single CPU. Incidentally, this market was also shrinking. Google is a good example of why Itanium failed. Here was a company with one of the largest computing arsenals in the world, and it's all based on desktop type hardware. AMD also killed Itanium with x86-64, and cheap 64-bit hardware at a time that Intel wasn't willing to offer it. Taking full advantage of Intel's 64-bit solution required massive rewrites of compilers. AMD's just extended an existing instruction set to 64 bits and added more registers. Of course, what is making things hard on AMD today is that Intel copied this idea.
  133. Re:AMD did it to themselves by Macthorpe · · Score: 1

    I've done some research and if people are really that paranoid about Trusted Computing, then they might be okay with VIA.

    It seems though that the whole industry is jumping on it, from Open Source to Microsoft.

    --
    "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
  134. SPIE conference by blogrdoc · · Score: 1

    I'm currently at the SPIE advanced litography conference. For those unaware, photolithography is the most costly, critical manufacturing step in all of semiconductor chip production. It is where the 45nm pattern is generated and transfered to the wafer. I've seen dozens of presentations scheduled from Intel and hardly any from AMD. The cost of R&D in this business is *brutal* and it is the lifeblood for progress. If AMD is going to become competitive again - it's definitely not because of any technological/manufacturing advantage.

    --
    Blog
  135. LaptopVideo2Go is NOT for fixing driver problems by Creepy · · Score: 1

    LaptopVideo2Go is NOT dedicated to fixing driver problems - it's dedicated to installing newer reference drivers onto your laptop without the hardware manufacturer customizing and testing them, which is required by their OEM contracts with nVidia. nVidia is NOT required to provide a driver for your laptop at all.

    A bit of history - not so long ago, laptops required custom drivers and these were provided by the laptop manufacturer, not the GPU manufacturer due to specialized display hardware. Newer laptops tend to work with reference drivers, however, and no longer need specialized drivers due to standardization in the video display industry. Some people like you require the latest-and-greatest drivers to fix bugs, so they resort to the reference drivers at a possible expense of functionality. All LaptopVideo2Go does is add mobile GPU values to a list of supported machines so you can install a much newer reference driver (at the possible cost of bricking your machine) because your laptop manufacturer is too slow at releasing an official driver that suits your needs.

    ATI releases a reference driver, as well, the Catalyst Mobility driver, but they allow it to be installed by anyone, as I recall (I've never had an ATI laptop, only desktops). I'm not sure if that's because they have more control over the platform, or if they have no OEM requirement for support and provide it themselves, or if they are taking a risk and letting anyone install a reference driver.

  136. It's just a flesh wound ... by JoeGee · · Score: 1

    Ya gotta love AMD's spirit. I was all AMD until Core2. Still, AMD has good stuff in the works, it's just whether or not they'll be able to sustain themselves until it comes to fruition. I think they will -- I seem to remember this same type of discussion right before Hammer came out.

    --

    Get off my virtual lawn, you damned virtual kids!
  137. Re:Prediction made 2 months bef. the Opteron relea by Anonymous Coward · · Score: 0

    The situtation is a bit different in the Linux and *BSD world, where you can find that most of your programs are 64-bit. (A lot of that is having the source available.) It will take a long time for people to adopt 64-bit software in the Windows world but in the free software realm it is already here.

  138. retribution by Anonymous Coward · · Score: 0

    Could be a microsoft insider taking out retribution for AMD going GPLv3: http://digitaltippingpoint.com/?q=node/132

  139. One side issue... compatibility... by argent · · Score: 1

    And again with backwards compatibility, did Apple care that people may have wanted to run classic apps on the Intel Macs? I would say no. Microsoft should do the same, and their security problems are solved.

    Apple had the Intel option at hand from since before OS X was released. They didn't take the Intel option until after they removed the last classic-booting Mac from their online site without a flood of protests. They had tried to do it multiple times before, but each time there was an outcry and they brought classic-booting back.

    Based on Apple's comments when they announced the Intel switch, they started seeding big developers with early versions of the released Universal development kit (under NDS) shortly after that.

    So I think you have cause and effect backwards.

    As for Microsoft:

    First, security: they are still keeping the biggest security-related design flaws in the Win32 environment, the whole "security zones" model, as a centerpiece of their .NET API and Silverlight. They won't get rid of their security issues by switching to an environment that is more heavily based on insecure design.

    Second, compatibility: Microsoft is STILL being forced to support AND distribute Visual Studio 6 by their developers, because that's the last version that included full Win32 support. Their equivalent of the "NOW we can abandon Classic" moment is far in the future.

  140. Re:Intel mistakes: Lack of competition by dpilot · · Score: 1

    I'm not saying that they ignored technical concerns. I'm just saying that anti-cloning was in the driver's seat, they all drank the kool aid, and believed that the technical concerns would simply be flattened. Sometimes those technical concerns are simply *hard* and don't fall to ordinary engineering, and this is one of them.

    I expect to see the trend toward thousands of PCs to slow, even partially reverse. Energy and cooling are growing issues, as well as maintenance. All of those favor a more measured approach than "Fill a room with commodity boxes." Google already has a maintenance policy that consists at least partly of, "Don't bother." You have to fully understand your cost structure.

    --
    The living have better things to do than to continue hating the dead.
  141. I hope not... by Anonymous Coward · · Score: 0

    ...I've just bought an AMD Phenom 9600 (and an Asus M3A32-MVP Deluxe) and I'm fucking impressed... and I'm not usually easy to impress.
    The dead one should be Intel.

    --

    I'm neither associated with AMD nor Asus.

  142. AMD no. Underdog companies yes. by heroine · · Score: 1

    AMD may not be dead, but interest in underdog companies certainly seems to be. For investors & fanboys, this is the age of the one big company. People like the one company with all the answers & the one CEO who is wealthier than all other life forms.

  143. Re:Wrong marketing did them in, clock *does* matte by phoenix_rizzen · · Score: 1

    "That number, generated by marketroids, is absolutely meaningless, but it was meant to imply that this chip was more powerful than an Intel 2200 MHz chip"

    No, the XXXX+ numbers were to show the performance of that CPU relative to a 1 GHz AthlonXP (originally a 1 GHz Athlon), if the performance of the AthlonXP was linear. ie, if there was a 2200 MHz AthlonXP, then the Athlon64 2200+ would have the same performance, while only running at 1800 MHz.

    The AMD numbers were always relative to themselves. It was all the tabloids (er, I mean computer rags) that confused them with "this compares to an Intel chip running at 2200 MHz".

    The only time that "Performance Rating" numbers were relative to Intel was back in the 586/Pentium days, when IBM, Cyrix, and company tried to show their 586-class CPUs were as fast as the Pentium, PentiumPro, and P2.

  144. Re:Wrong marketing did them in, clock *does* matte by lysse · · Score: 1

    But to state that clock speed does not matter is an outright lie.

    That's why I didn't do any such thing; of course clock speed has an effect. I did, however, insist that it isn't the whole story - and despite your defensive tone, you pretty much demonstrated my point when you started talking about SSE2. What hoisted the P4's performance for your code wasn't the clock speed, but the architecture...

    However, it might not have done so quite as much as you believe. According to Agner Fog's optimisation guides, the reciprocal throughput for the SSE2 MADD instructions on the P4 (and the P4E) is 2 - in other words, a P4 only completes one MAC per clock cycle, not the two you assert. Granted, the FPU lacks a single MAC operation; even if it didn't, the P4 had a crippled FPU anyway, so anyone after decent FP performance on a P4 is compelled to use SSE2 to get it. However, the Athlon XP had three (heterogenous) floating-point pipelines - so an FMUL and an FADD could proceed in parallel, to give the equivalent of a single-cycle-throughput MAC... again, with the caveats of proper sequencing et al.

    Ironically, then, since both architectures could process one MAC per clock, the only notable difference in theoretical throughput between the P4 and the Athlon XP would indeed be the clock speed... but that only accounts for a 40% difference in your case. Sure, not to be sniffed at, but not the 300% speedup you claim.
  145. Re:Prediction made 2 months bef. the Opteron relea by linzeal · · Score: 1

    Helps me when I am using my 8 gb of system memory in 64 bit xp pro running CAD.

  146. Get off the weed, boy. by Moryath · · Score: 1

    Phenom 9700 for $200. ON NEWEGG.

    1. Re:Get off the weed, boy. by Kamokazi · · Score: 1

      Maybe you should lay off the weed instead of me? On Newegg, I can only find the 9500 for $189, 9600 Black for $229 and 9600 standard for $239. If you have a link please post it.

      --
      As our way of thanking you for your positive contributions to Slashdot, you are eligible to disable Slashdot 2.0.
    2. Re:Get off the weed, boy. by Anonymous Coward · · Score: 0

      Get off the fanboi train please. Intel has been kicking AMD's ass on price/performance ratios for quite awhile now.

  147. AMD quad VS intel new quad by BlackSnake112 · · Score: 1

    Isn't intel's new quad (the one not released) going to be the same as AMD's quad? AMD has an on board memory controller so will intel's new quad line. Intel did that due to the memory issues with multi CPU (each being a quad core) systems. The on board memory controller fixes the memory issues. Why do you think there are not too many multi socketed quad core motherboards.

    1. Re:AMD quad VS intel new quad by TemporalBeing · · Score: 1

      Isn't intel's new quad (the one not released) going to be the same as AMD's quad? AMD has an on board memory controller so will intel's new quad line. Intel did that due to the memory issues with multi CPU (each being a quad core) systems. The on board memory controller fixes the memory issues. Why do you think there are not too many multi socketed quad core motherboards. Just moving the memory controller on-die, like AMD had from the get-go with AMD64, does not make them the same. Yes, it does bring them one step closer to AMD, and a necessary step at that. However, AMD's quad-core offerings are true Quad-Core, where as Intel just took two true-dual core, put them onto one chip and spliced them together - then celebrated having a quad-core. Frankly, it is like taking two people, cutting their side open, and stitching them together, and celebrating a two-brained, single "soul", single person. Fact is, they are no more one person than they were before they were stitched together. Same with the Intel's quad cores.

      Here's some ASCII Art to depict what I mean. Even if Intel brought the memory-controller into the super-package, it would still be inferior; if it took it into the package, it would then have to communicate with the other package - and thus two memory controllers would be required in the super package, plus a 'negotiator' - end result, inferior. AMD's solution is far superior as all cores can effectively use the same memory-controller and don't have to do any of this other-package/super-package junk. They only have to operate with a 'negotiator' if it is a multi-processor system - e.g. two quad-core processors on the same motherboard - and that's no different than previous multi-processor systems - e.g. a dual processor AMD64 prior to the advent of even dual-cores.
      --
      Truth is like the sun. You can shut it out for a time, but it ain't goin' away. - Elvis Presley (source: imdb.com)
  148. Re:One potential future advantage of AMD's technol by Bender_ · · Score: 1

    There are other ways to improve cache density without SOI. I am sure Intel has something up their sleeve. On the other hand the die area is already dominated by cache. Using higher density memory may enable cost saving, but introducing more cache does only lead to relatively mediocre performance benefit - if any extra cost is involved that may quickly become a losing game.

    ZRAM is actually more similar to DRAM than to SRAM. Additional logic overhead for refreshing is required.

    Intel published work on FinFET ZRAM, which can be implemented without SOI, a while ago.

  149. Can't be IBM by BlackSnake112 · · Score: 1

    IBM is forbidden from making a desktop computer. If it wasn't intel would have never gotten started. IBM tried making desktop CPU's for a while in the early 90s (my 486dx Cyrix CPU had IBM stamped on it). But they stopped. I wish the law/ruling would be go away now. Intel is big enough to have extra competition. AMD would be in big trouble though if IBM entered the desktop CPU market.

  150. Re:Intel mistakes: CPU development is VERY difficu by Anonymous Coward · · Score: 0

    But AMDs big year didn't catch them up to Intel, then they fell behind further.

  151. Re:Apparently not by Ethanol-fueled · · Score: 1

    Some of us actually have jobs, lives, and other things to do besides be online...so SOR-RY, if I didn't know about *nimp.org(I'm sure many others don't either). And what's up with the "troll" mod? Looks like the so-called GNAA have already infiltrated slashdot and have taken places among their mods.

  152. Exaggeration by ^_^x · · Score: 1

    In 1999 I may have guessed they'd be hurting in 5 years, but not out of it. In 2003 I'd have left such predictions alone.
    It's not going to be a popular view here, but IMO they've gone from "cheap and not worth it" like Cyrix to "cheaper but good enough."

    Personally I like to get an Intel system that's dated enough to be within a sane price range, but still fairly close to the top, then coast for a few years, though I have owned AMD-based systems too.

  153. AMD by alxkit · · Score: 0

    take it `from my cold, dead socket...`

  154. is "insert something here" dead yet? by Uzik2 · · Score: 1

    Is 'big trend here' dead yet?
    Is this the only technique they teach in journalism school?
    It's really getting OLD. Get some new material!

    --
    -- Programming with boost is like building a house with lego. It's a cool but I wouldn't want to live in it
  155. High-end chips have low yields.. by wanax · · Score: 1

    The issue with apple is that they only order a few lines of processors, all of which are at the top-end of the scale, which has the lowest yields in the manufacturing process. Notice how Intel gave Apple exclusive access to their quad-core 3ghz CPUs for the MacPro a few months before anybody else got them http://techreport.com/discussions.x/12176. If Apple is capable of saturating Intel's high-end production line for a single chip on a desktop machine, AMD wouldn't have a change to keep up with their high-end laptop demand.

  156. Re:Intel mistakes: CPU development is VERY difficu by pokerdad · · Score: 1

    2005 did arrive. You must have still been in high school then.

    I love the internet, mostly because of stuff like this. I am talking about events that pre-date the ones you are talking about by five years, and somehow you figure that makes me younger than you; I suspect reality would be even more obvious had you not posted AC.

    AMD has never had the success that many predicted for it. They have had some years lately that have been better than any before, but never have taken over the proc market in the way they were expected to. This is very much like Linux. Linux has made progress and gained market share every year, but they have never had that huge break through year that experts and fanboys alike keep predicting.

  157. I give up... Pentium 4 is truly superior! by mangu · · Score: 1

    you'll see the AMD processor outperforming in a wide variety of benchmarks from games to high-performance scientific computing (the true number-crunching benchmarks)

    I'm quite sure the AMD processor will outperform the Intel one on many sorts of benchmarks... every which one was conceived by AMD.


    Have you ever heard the maxim "a chain is never stronger than its weakest link"? The weakest link in desktop processing has *always* been numerical calculations. And no matter what you and so many other AMD fanboys try to say, it's a simple question of SSE vs. SSE2. You can do one double precision add/multiply cycle per clock as the Athlon did or two cycles per clock as the Pentium 4 did. Any other optimization is useless in the desktop, since the CPU is idle 90%+ of the time for other tasks. While AMD was increasing CPU idle time from 90% to 91% when not doing number crunching, Intel was doubling number crunching capacity in the Pentium 4.


    MHz, by itself, means essentially nothing for a cross-architecture comparison.

    Well, OK, reading what I wrote above, I give up, I'm convinced. MHz by itself is meaningless, that's true. The fact is that, by implementing SSE2, the Pentium 4 performs twice as fast as an Athlon with the same clock speed. I rest my case.
    1. Re:I give up... Pentium 4 is truly superior! by Anonymous Coward · · Score: 0

      You can do one double precision add/multiply cycle per clock as the Athlon did or two cycles per clock as the Pentium 4 did.
      As stated above by another poster:

      However, it might not have done so quite as much as you believe. According to Agner Fog's optimisation guides, the reciprocal throughput for the SSE2 MADD instructions on the P4 (and the P4E) is 2 - in other words, a P4 only completes one MAC per clock cycle, not the two you assert. Granted, the FPU lacks a single MAC operation; even if it didn't, the P4 had a crippled FPU anyway, so anyone after decent FP performance on a P4 is compelled to use SSE2 to get it. However, the Athlon XP had three (heterogenous) floating-point pipelines - so an FMUL and an FADD could proceed in parallel, to give the equivalent of a single-cycle-throughput MAC... again, with the caveats of proper sequencing et al.
  158. It's mobility, stupid... by dublin · · Score: 1

    AMD is a good company, with (some) great products, but they've totally missed the boat in what may well be the most important chip market of the future: "mobile" CPUs. AMD has no decent mobile products, and nothing compelling in the pipeline over the next few years.

    Don't underestimate the importance of "mobile" CPUs - they're going to be the heart of almost all post-PC internet access devices, and Internet-enabled smart phones, PDAs, and MIDs (Mobile Internet Devices, as Intel calls them) are only the beginning. Anywhere a high-function, low-power, Internet interface is required, these things are going to show up. Personally, I expect devices based on this sort of chip to outnumber PCs by 10 or 20-to-one over the next several years. As pervasive internet connectivity finally arrives, these will be the chips that make such products real at the prices (and battery life) we demand.

    Intel has a solid strategy here with their new x86-based MID chips, but AMD's tack is to keep whacking the old ex-NationalSemi Geode nag until it falls over dead. Geode's not a bad tech/architecture, but there's no way it can keep up with the likes of Intel's Silverton, or especially, the generations that will follow.

    From a strategic point of view, this is AMD's greatest weakness, and it's not one they can patch up easily or quickly. Intel stands to be the big winner, since moving x86 downwards into this market means development gets really easy, even if not optimal. There's still a window for non-x86 architectures such as ARM (the iPhone's engine) in such devices, but AMD simply has no answer for what is probably the largest and fastest growing CPU market of the next few years.

    Without a major correction ASAP, AMD may find it hard to maintain second place...

    --
    "The future's good and the present is nothing to sneeze at." - Roblimo's last ./ post
  159. Re:One potential future advantage of AMD's technol by Your.Master · · Score: 1

    I think you're misinterpreting the term realize. Definition two.

  160. i820 was legendary bad. by HornWumpus · · Score: 1

    That was all about Rambus.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  161. Re:One potential future advantage of AMD's technol by Jesus_666 · · Score: 1

    How the hell was I supposed to know that "to realize" can mean "to make real"? That's completely unintuitive!

    --
    USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
  162. BIG media: Slashdot is WIDELY read. by Futurepower(R) · · Score: 1

    MOD PARENT UP!!! "I for one can PROMISE you that Slashdot is WIDELY read by traders and analysts working in this sector."

  163. Re:Intel mistakes: CPU development is VERY difficu by dcam · · Score: 1

    You could also add the following items as major failures of Intel:
    - race to 1Ghz
    - Itanium
    - Rambus
    - 64 bit x86

    --
    meh
  164. Thanks. by Futurepower(R) · · Score: 1

    Thanks for that contribution.

  165. It's all about the name by LostMyBeaver · · Score: 1

    Since I first started using AMD, during the era of the 486dx2 era, AMD has consistantly released products that have performed better than Intel's. During the 486dx/2 era, AMD released a clock doubled 40Mhz chip which ran the system busses at 40Mhz while Intel had learned from their mistake on the 486/50Mhz that increasing the performance of the system clock was flawed.

    The 486 era was a black age for PCs. There were more players in the CPU market to begin with, there was Intel, AMD, Cyrix, Evergreen, ST and a few others. The biggest drawback of the era was the commoditization of PC components. Design decisions were even being made based on cost of production, and in reality, it was a decision of cost vs. reliability. At the time, there was a single motherboard manufacturer I could possibly name that showed even the slighest interest in quality vs. performance/cost. It was Micronics. They ended up developing their own chipsets and insisting you purchase memory from their sister organization Micron (which I think has evolved into Micron/Crucial).

    After the 586/686/Pentium/Pentium Pro/Athlon/Pentium II/III/4 wars, the market narrowed to two serious players. Intel took the route of developing the most stable platform they could. They focused on chipsets and reference platforms which made it so that board producers such as ABit, ASUS, etc... could release new motherboards without even having to reroute their boards. Intel simply gave them the designs and the board makers would try to differentiate based on peripherals. AMD on the other hand tried to make the boards easier to develop chipsets for. So companies such as ATI and nVidia would release the reference designs and simply use the AMD CPU as a component of the design.

    It may sound strange, but although I was never able to establish scientific proof in favor of Intel or AMD regarding quality, I always had a little bit of a dark feeling when using AMD. It just seemed that while AMD completed the benchmarks faster, the AMD machines always showed slightly higher latencies when it mattered most to me. I can qualitify it based on application switching time and if a user were to watch me use a single processor/core system, the Intel hyperthreading chips always performed better than the AMDs, but in reality, when Intel released inexpensive dual processor systems using celerons on ABit motherboards, it spoiled me. Then until the dual core world came back around, I was forced to spend huge amounts of money on Xeon systems just to get the responsiveness I had earlier on crappy celeron machines.

    My underlying point however is that when I buy Intel, I know I'm buying a processor from a company that was willing to lose market share for years just to make sure their next processor would be awesome and right. When I use AMD, I know I'm always using the absolute latest and fastest chip they can make, but I know they didn't put the years of testing in which Intel has. So it's really about the name

  166. Re:For me, this story crossed a line. ATI excellen by PopeRatzo · · Score: 1

    Oh, that's right. I guess I knew that.

    I was afraid for a second I was going to find out that General Electric or Disney owned Slashdot.

    Thanks for the reply.

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  167. Re:If AMD dies it is because of ATI not IBM by Shadow99_1 · · Score: 1

    Nvidia wanted nothing to do with joining with AMD. Yet AMD wanted to buy into graphics technology. Who else was there to buy?

    Personally I'm quite happy with the move, even if you'll see most of Slashdot favor Nvidia over ATI.

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  168. Re:AMD did it to themselves by downix · · Score: 1

    TI seems to be doing well, as they supply a huge portion of the chips within Sun machines.

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    Karma Whoring for Fun and Profit.
  169. Funny... by Moryath · · Score: 1

    when I think Intel, I think "what gimmick can we make this week?"

    Seriously - MMX. Did CRAP forever, but they marketed the hell out of it. Same thing with the dual-core stuff (that 99% of applications don't even use), same thing with chips that hit extremely high GHz clock speeds for their time yet had performance less than an AMD chip that was "clocked" half as fast.

    1. Re:Funny... by Cornelius+the+Great · · Score: 1

      You're probably referring to hyperthreading, not dual-core, as AMD was the first x86 chip manufacturer with a dual core CPU. Whether hyperthreading itself was purely a marketing gimmick is debatable, but MMX certainly wasn't a gimmick. MMX evolved into SSE/SSE2/SSE3 as well as 3DNow! (AMD), which are still in use today, and they certainly make a difference in apps requiring heavy matrix math. While its usefulness in games was made irrelevant by the advent of 3D graphics cards, it certainly found its usefulness in video/audio encoding.

      If MMX was such a gimmick, why would it (and its derivatives I mentioned above) be carried over several generations of CPUs produced by intel and its competitors?

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  170. Re:Apparently not by mazarin5 · · Score: 1

    Seriously, redirect *.on.nimp.org to localhost.

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    Fnord.
  171. nVidia is NOT required to provide a driver? by Futurepower(R) · · Score: 1

    "nVidia is NOT required to provide a driver for your laptop at all."

    That's an interesting position taken by many suppliers. However, it isn't a sensible or workable position. When an nVidia driver fails to provide necessary performance, nVidia's reputation is damaged.

    The laptop I mentioned came with a driver that was capable of many resolutions, but left out the most important for a large monitor, even though there were bigger resolutions supported. That's a nasty way to treat the customer. nVidia cannot avoid being considered at least partly responsible, even if they didn't have a good enough contract with buyers.

  172. Why would you post this article? by PseudoLogic · · Score: 1

    As an AMD stock holder I would like to send a big FUCK YOU to theregister and kdawson for regurgitating a 2 year old article to make people more nervous than they already are about AMD stock.

    Sincerely,
    PseudoLogic

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  173. Let's collaborate by Futurepower(R) · · Score: 1

    Let's collaborate in doing technology stock evaluations. My email address is above.