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Digital Music Eyewear From Oakley

Mecha-A writes "Am I the only one that finds this insanely awesome? Oakley is marketing a new line of digital music eyewear in time for the holidays. $400-$500 is an obscene lot for a small USB MP3 player, but the coolness factor is way up there. Questions: Is a brand name like Oakley going to get this idea off the ground? Who's going to be first to market this same thing except with a 'now playing' HUD on the sunglasses?"

244 comments

  1. accessorize by Bin_jammin · · Score: 5, Funny

    I'm holding off until they come out with a hat that's got a built in subwoofer

  2. Paying for "Oakley" not MP3 player by frdmfghtr · · Score: 2, Interesting

    My guess is that you're playing for the Oakley sunglasses...the MP3 players is more or less a tag-along, as far as cost is concerned.

    As somebody who has never owned a pair of Oakleys, I ask: wht does a good pair cost?

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    1. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      $400

    2. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      A family member owns an offroad/jetsports store and has been selling Oakleys in his shop for decades. The average price for the latest model has always been around $200-250. However, if you wait a couple years and get the older models, you can usually spend $80-150. Of course, if you go to New York City, you can buy a pair of Oak Lees for $10 in Chinatown.

    3. Re:Paying for "Oakley" not MP3 player by theArtificial · · Score: 0

      Maybe if you get perscription lenses or something, most will run you around 150-250 range.

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    4. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 0, Flamebait

      Well, I paid £2.99 for a pair of decent looking sunglasses with all the protection needed. I don't think that the word "Oakley" is worth multipying that figure by 100.

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    5. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 4, Informative

      You're right, to an extent.

      These are a bit more than a normal pair of Oakleys. I have a pair of matte black polarized Oakleys, very understated, and I paid maybe $210 for them. Best eyewear I've ever owned, quality-wise. Some other styles do come near the $300 mark, I believe.

      That being said, I'd still prefer to just have a pair of sunglasses and my Rio Nitrus. I don't see the need for this combination, at least not until the get it a bit more compact.

      I find it ironic that people on Slashdot are bashing this. Maybe it isn't geeky enough.

    6. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      As far as costs relative to retail, the glasses and audio gear are both minor. The consumer is mainly paying a few hundred for the name "Oakley".

    7. Re:Paying for "Oakley" not MP3 player by lukewarmfusion · · Score: 2, Informative

      You can usually expect minimum of $80. When I was in high school, I knew a lot of guys that bought Oakleys for about $120. As other posters have said, some models go into the low hundreds.

      If you add $100 for a USB MP3 player, you're looking at maybe $350-450. I guess that's about right.

      Of course, I've also heard that you can pick up a pair of Oakleys for about $20 in Mexico...

    8. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 2, Insightful

      I don't think that the word "Oakley" is worth multipying that figure by 100.

      Nor do I.

      I do, however, feel that the health of my eyes is. If your eyesight is worth no more than £2.99, bully for you. I prefer something that's made with a bit of quality and is optically correct.

    9. Re:Paying for "Oakley" not MP3 player by BlightShadow · · Score: 2, Insightful

      Take a good look at these sunglasses, they're hidious, why would anyone pay hundreds of dollars for something so ugly.... Second thought, people buy stupid expensive things all the time. nevermind.

    10. Re:Paying for "Oakley" not MP3 player by Misinformed · · Score: 1

      Ther are safety standards. As long as these glasses have been verified as complying with these standards, I don't care if they are mass produced and cost £2.99, though this is a little low, £8.99 is usually the cheapest decent pair I can find. Paying $400 for "optically correct" glasses is quite a joke.

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    11. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 1

      Ther are safety standards. As long as these glasses have been verified as complying with these standards, I don't care if they are mass produced and cost £2.99

      Yes, there are safety standards. My Oakleys have been tested. How much testing do you think they did on the £2.99 pair? But that said, price isn't the issue.

      Paying $400 for "optically correct" glasses is quite a joke.

      No, it isn't. No more so that people who pay thousands of dollars putting together an insane gaming rig, with a $500 video card inside. If somebody buys something they like or appreciate, who is to say "it's a joke"?

    12. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 0, Troll

      All sunglasses sold in the EU must conform to certain safety standards. The word "Oakley" doesn't actually increase level of protection from UV. If you want to blow an extra £296 on that word in the belief that it does, it's completely up to you.

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    13. Re:Paying for "Oakley" not MP3 player by Patik · · Score: 1
      Of course, I've also heard that you can pick up a pair of Oakleys for about $20 in Mexico...
      It's pretty easy to get them for $10 in New York City... Or are they just Joakleys (fakes)?
    14. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      Bad analogy, the more expensive video card has greater utility than a cheaper one.

      Your $400 Oakleys only serve to show what an ignorant bastard you are. There is no additional utility.

    15. Re:Paying for "Oakley" not MP3 player by Misinformed · · Score: 1

      If somebody buys something they like or appreciate, who is to say "it's a joke"?

      Absolutely. They are paying for something they like, they are not paying for "optically correct"ness, they are paying for a luxury good. That's fine - the joke is thinking, as advertisers often seem to imply, that paying lots of money automatically makes something better, when the 'betterness' is in the peripheral, rather than functional, attribute of the product (well, we could go down the route that cool glasses help pick up babes, which may or may not be a functional requirement, but this is way into n-th degrees of functionality).

      Sorry if I was unclear!

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    16. Re:Paying for "Oakley" not MP3 player by CosmeticLobotamy · · Score: 1

      $20 bucks! Ha! You got taken, my friend. I got three pairs of Oekleys and a brand new Sorny TV for that much when I was there.

    17. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 1

      They were £9.99 marked down to £2.99 in SuperDrug since summer is now officially over. Of course, it's during winter that the sun is particularly low in the sky. In terms of optical quality they are fine.

      The most I have ever paid for a set of sunglasses is £40 and I regret that because they got sat on.

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    18. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 2, Informative

      I think anyone would understand that a word isn't able to stop UV rays.
      br>Here's some reading on the tests Oakley does on their eyewear:

      http://oakley.com/technology/impact_protection/
      http://oakley.com/technology/lens_clarity/

      You can read more on their site.

      Care to post the standards the EU requires on their £2.99 pairs?

      By the way, could you please point out which pair of Oakleys cost (£2.99 + £295 =) £297.99 or $537.75? I couldn't find them...

    19. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 1

      They are paying for something they like, they are not paying for "optically correct"ness, they are paying for a luxury good.

      Actually, that is part of what I paid for. And I would challenge anyone (and have) to try a pair of polarized Oakleys and then their drugstore pair. There is an amazing difference.

      Believe me, I am not one to believe that "money = quality". But I also refuse to accept the counterculture view that "money = luxurious waste".

      Belief that Oakleys have godlike powers is crazy, but they are very VERY advanced eyewear. I wonder how many of the people crapping on them today have tried a pair in the last few years?

    20. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 2, Informative

      "The European Sunglasses Standard EN1836:1997

      In order to meet the essential requirements of the PPE Directive sunglasses have to be tested to, and conform to, EN 1836:1997 (Personal eye protection-Sunglasses for general use and filters for direct observation of the sun).
      This standard defines requirements for transmittance properties, optical properties, minimum robustness and information and labelling. It also requires that sunglasses are safe to wear with no sharp protrusions or defects that could cause harm, are not combustible and are made from materials that are non-toxic when in contact with the skin."

      Copied from the ESA website:
      http://www.eurosunglass.com/de/index.htm l

      Oh, and Dollar prices often convert approximately 1:1 to GBP prices, the real live USD/GBP exchange rate rarely comes into it:

      e.g.
      http://www.shadestation.co.uk/oakley/
      htt p://www.changing-gear.com/acatalog/CG_Catalog_P ENNY_218.html

      HTH...

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    21. Re:Paying for "Oakley" not MP3 player by caferace · · Score: 2, Interesting
      The most expensive pair of Oakleys, the "Juliet" model will run you at leastUSD $250. Dealer cost is around $150, so markup of course takes it toll.

      That being said, I have had a pair for over 2 years now, and they are awesome. Very, very strong (I used to break cheaper sunglasses al the time) and light as a feather. A heavy feather mind you....

    22. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 1

      Fair enough, but all I see there is basically something saying "they have to be tested. And they can't have any naughty pointy bits." Ok, so I paraphrased.

      I guess I'm looking for something that can be compared. Scientifically. That is, what is the minimum that EN1836:1997 allows.

    23. Re:Paying for "Oakley" not MP3 player by vettemph · · Score: 2, Interesting

      Actually, a previous poster pointed out that he once spent $40 on a pair of sunglasses. He regrets it because he then sat on them.

      I spent $80 on a pair of oakleys back in 1990 and sat on them 10 times. each time a lense popped out and an arm popped off. I just popped them back on an all was well. (if you do the math it's like having 10 pairs of $8 glasses over the course of 2 years.)

      Also, at work, a high velocity bolt hit me in the "glasses", the oakleys came away with a small scratch.

      So, you can truly get you moneys worth sometimes.

      Oh, and I was getting laid http://en.wiktionary.org/wiki/Laid like crazy back then. (this was before I found slashdot)

      I admit that I'll never spend $80 on a pair of sunglasses again but I'm proud to be more of an ignorant bastard now than I ever was. :)

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    24. Re:Paying for "Oakley" not MP3 player by Anonymous+Writer · · Score: 1, Interesting

      Believe me, I am not one to believe that "money = quality". But I also refuse to accept the counterculture view that "money = luxurious waste".

      I bought a pair of $400(AU) Oakleys around two years ago that I still use. I didn't go by brand or price. I just looked at all the shades in a sunglass shop, and picked out the one that appealed to me the most aesthetically, which coincidentally happened to be one of the most expensive ones in the shop. But I don't care if something I want to buy is cheap or expensive, and I don't look at the brand, all that matters to me is if I am drawn to it the most. It could have just as well been the cheapest in the store (as long as it had the proper UV protection). As it so happens, whenever I do that for sunglasses, I always pick something that costs a fortune.

    25. Re:Paying for "Oakley" not MP3 player by Anonymous+Writer · · Score: 1

      I find it ironic that people on Slashdot are bashing this. Maybe it isn't geeky enough.

      It needs to have semi-transparent computer displays integrated into the lenses, or provite night vision. And it needs to run Linux.

    26. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 1

      In terms of impact protection, have a look at the various safety equipment suppliers. When I'm cycling or biking I wear actual safety glasses which conform to EU protective eyewear standards in terms of optical quality and ballistic protection. Cost £6 including VAT and delivery.

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    27. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      My two cents, a while back, a local news station here in Denver did a test with a bunch of sunglasses, ranging from $3.00 cheap-o ones, $15.00 knock-offs, $50.00 brand-names, and god-only-knows how much Oakley sunglasses. All of them passed UV inspection.

    28. Re:Paying for "Oakley" not MP3 player by Trix606 · · Score: 2, Funny

      Also, at work, a high velocity bolt hit me in the "glasses", the oakleys came away with a small scratch.

      Neat,

      Fashionable eye-wear and crossbow factory safety all in one!

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    29. Re:Paying for "Oakley" not MP3 player by Eric604 · · Score: 1

      It's very nice that you have a lot of money but that's not really the point here.

      What the OP was trying to say is, that it's just overpriced. Surely I bet Oakleys look/fit better, are stronger and whatever but if the the research and manufacturing is really $400 a piece then I think it's overdesigned, I am not going to put a hubble scope behind those shades.

      But on the other hand... the $100 shades might sell as well as the $400 since most of us will pick something from the $[3,30] range, so why not set the price at $400. Yeah I can see that.

    30. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      Believe me, I am not one to believe that "money = quality". But I also refuse to accept the counterculture view that "money = luxurious waste".

      Possibly the most insightful thing I have ever read on this site. If I had mod points, I would salute in a more real fashion, but since I do not, I take my hat off to you.

    31. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 1

      Unfortunately you have to buy the text of any European (or British) standards.

      e.g.
      http://bsonline.techindex.co.uk/BSI2/Dir1/ SitePage .asp?LS=&PgID=0080&LR=&LD=&Src=&Dest=&Last=&SessID =U4CK5HSU54638G26BW5TVT7G92NP8UQ9&MSCSID=&ErrID=&S essStat=&Parent=&Child=&PCount=0&LogStat=&URLData= &SEARCH_ID=U8DUJ28F0CJE8JDU3BE2AF3AV8W2BPB8&SEARCH _TYPE=SRCH_TYP_STD

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    32. Re:Paying for "Oakley" not MP3 player by evil0ne · · Score: 1

      There are independent tests that have verified that the optics are superior in Oakley sunglasses which is quite remarkable for using such a large wrap. A quick compairson is located HERE and the full test results can be downloaded (PDF) HERE. Private Pilot is the independent testing company.

    33. Re:Paying for "Oakley" not MP3 player by Anonymous+Writer · · Score: 1

      What the OP was trying to say is, that it's just overpriced. Surely I bet Oakleys look/fit better, are stronger and whatever but if the the research and manufacturing is really $400 a piece then I think it's overdesigned

      The comment in the thread I was replying to described Oakleys as "very VERY advanced eyewear". I was just relating my experience to their design. For something to completely draw your attention in a swarm of sunglasses, it must have something distinct in its design, even in comparison to others almost the same price. I know that their products may be overpriced simply because they are the Oakley brand, just as the OP suggested, but I also think that there can be more to their products than just a brand name. BTW, (inability to control spending habits && sweating it out while waiting for credit card bill) != a lot of money.

    34. Re:Paying for "Oakley" not MP3 player by spitefulcrow · · Score: 1

      Not really, because GBP is worth around 1.5USD these days.

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    35. Re:Paying for "Oakley" not MP3 player by Anonymous+Writer · · Score: 0, Troll

      Troll?!? How was this modded a troll? If anybody is trolling it is the moderator that modded this troll!

    36. Re:Paying for "Oakley" not MP3 player by acxr+is+wasted · · Score: 1

      I would highly recommend their Wire line, particularly the Square Wire 2.0. They're not at all flashy like most of Oakley's stuff, but they still benefit from excellent lenses, durability, and barely noticeable weight. You could buy a really cheap pair, but the same sort of argument as Apple vs. Dell applies here.

      Of course, if you're one to lose glasses frequently, maybe they're not worth it. I tend to take care of mine just cos I know I dropped a fair chunk of change on them. Still, I just recently lost my second pair in five years. However, I was pleasantly surprised to find that they have since really improved the hinge design without changing the price. So there ya go... upgrades.

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    37. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      They're Oakley, and therefore very very cool indeed. No wonder all the geeks on here are dumping on them, they wouldn't know cool if it kicked them in the ass but they'd spend hundreds on the latest graphics card for that utterly useless extra frame a second. Hell, they probably think they're getting ripped off because there's no tape across the bridge holding the glasses together. Dorks. This is technology for cool people.

    38. Re:Paying for "Oakley" not MP3 player by r00k123 · · Score: 1
      Maybe it isn't geeky enough.

      Maybe if it played Oggs...

    39. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 1

      Closer to 1.8USD. But when product comes over from the US to the UK, it often does it on a 1:1 conversion ratio. Which obviously generates larger profits for the makers.

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    40. Re:Paying for "Oakley" not MP3 player by dg41 · · Score: 1

      Do they also get basic cable? //Ron White

    41. Re:Paying for "Oakley" not MP3 player by Misinformed · · Score: 0, Flamebait

      I am not one to believe that "money = quality". But I also refuse to accept the counterculture view that "money = luxurious waste">

      Hey fuckwit, did you fail to read my post in full, fail to understand it, or just spout off some opinion, becuase you have that opinion, relevent or not. A communication requires responce to something conjectured previously, not unrelated opinion for the sake of it.

      FOAD, motherfucker.

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    42. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      Not sure if you have ever owned a pair of decent sunglasses. But oakley is certified to block all sorts of harmful rays, and has the highest impact protection rating of any eyewear thats not specifically designed as safety eyewear. Not to mention they are made out of titanium in some cases (some metal in most casts) and are fairly break proof.

      Coming from the son of an optometrist, oakley is the shit. Those glasses you bought for $10 probably do more harm than good by causing eye strain, especially in fluctuating light.

      And yes Oakleys are cooler than their drug store counter part.

    43. Re:Paying for "Oakley" not MP3 player by Anonymous Coward · · Score: 0

      Oakley isnt a geek brand, if IBM came out with it then they would love it.

      Oakley is for people with some sense of style. Not to many of us on /.

    44. Re:Paying for "Oakley" not MP3 player by xstein · · Score: 1

      I find it ironic that people on Slashdot are bashing this. Maybe it isn't geeky enough.

      Geek factor notwithstanding, sunglasses aren't needed if you aren't out in the sun, making this product useless to all of us at slashdot.

    45. Re:Paying for "Oakley" not MP3 player by grepper · · Score: 1
      I read comments about how great Oakleys are, and how its worth it for the quality, with some amusement. I bought a pair some years ago, mainly for the coolness factor :P , and they broke after 3 weeks with normal reasonably careful use.

      Great, they have a lifetime guarantee ! 4 weeks later the replacement arrived and these also broke in 3 weeks. This was repeated once more before I gave up and bought a cheap pair of knock offs for $10.00, popped the lenses and put the oakley lenses in them. They lasted me 3 years ! ( until I lost them ).

      When I had complained to the Oakley rep that the design was somehow faulty, I was more or less told to take a hike. I will never waste money on designer sunglasses again, especially if they are Oakleys.

    46. Re:Paying for "Oakley" not MP3 player by NiTr|c · · Score: 1

      I've owned two pairs of Ruby Juliets (Cyclops' eyeware from the first X-Men movie) Best sunglasses i've ever had. Extremely durable, and the lenses have a blue tint to them looking out (the only oakley lens with blue tint that I've ever seen is the ruby lens) which makes everything very easy on the eyes. Both pairs, unfortunately, have been stolen. This particular style of oakley glasses runs in at $400. I was lucky enough to have one pair as a gift. I now own a pair of their Penny model (slimmer form when compared to Juliet and Romeo lines), with the Ice Iridium lens. They're still wonderful glasses, and not nearly as expensive ($260), but i'd prefer to have the ruby lenses again.

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    47. Re:Paying for "Oakley" not MP3 player by SatanicPuppy · · Score: 1

      400 dollars is 100% higher than the average pair of Oakley sunglasses. Even a sweet pair of polarized polaroid lenses only costs around 300. Here is what they're selling and for how much.

      It DOES have an mp3 player attached. $400-$500 is reasonable for top of the line sunglasses with a mp3 player incorporated.

      I myself am waiting until I can get shades with infrared and lidar, wireless internet, mp3s, ambient audio amplification, and a smartgun link. That's just me.

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    48. Re:Paying for "Oakley" not MP3 player by memco · · Score: 1

      You can get a pair of sunglasses with polarized lenses for a lot less than what you'd pay for oakleys though. I spent $80 on my bolies; not that that is much better, but I can't see how the extra $70 is going to be put to good use. Frankly I'm not so much concerned with price as with filters and style. However, since I know I can get both for less than $100, I will continue to buy glasses on the cheaper end.

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    49. Re:Paying for "Oakley" not MP3 player by Seehund · · Score: 1

      Oakley is for people with some sense of style.

      Welcome to Slashdot, Mr Jannard!

      Luckily those hideous lumps of plastic that you're flogging as "sunglasses" are so prohibitively expensive, that even if I would be subjected to severe neurological trauma and would lose all sense of style and proportion, I would probably still be able to avoid your products. Thank you, Oakley! ;)

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    50. Re:Paying for "Oakley" not MP3 player by halowolf · · Score: 1
      I have to agree that when you go from a cheap pair of sunglasses to Oakleys, you can most definately tell the amazing difference in quality. Oh yes they are expensive but I most certainly will not be going back to another type of sunglass.

      The difference in quality isn't all that easy to tell inside a store, but when you step outside into sunlight, then you will literally see the difference.

      I'm not an Oakley zealot but it's my opinion that they make very good sunglasses.

    51. Re:Paying for "Oakley" not MP3 player by Fred_A · · Score: 1

      And a frickin laser attached to the top!

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    52. Re:Paying for "Oakley" not MP3 player by Skynyrd · · Score: 1

      The European Sunglasses Standard EN1836:1997

      True enough that there are standards. However, there are many, many things that are being imported as forgeries. The US Govt recently relaesed a list of bolts that were no longer approved for flight, military, etc use because they have faked grade stamps.

      It really wouldn't take much for the $2.99 shades to "miss" the testing procedure. I assume that the Oakleys have better control over things.

      That being said, I don't spend big bucks on sunglasses. I live in Southern California and wear sunglasses *every* day, and I work in machine shops, outside on construction sites, and other "dangerous to the eyes" environments. I found a line of ANSI rated safety glasses that have a light tint and cost $10 at contractor supply stores, and they don't look too bad either.

  3. Geek Factor Enhancement by Kurt+Wall · · Score: 5, Funny

    The geek factor will go way up after you break your brand new Oakley MP3 player shades and tape them together across the bridge...

    1. Re:Geek Factor Enhancement by malarkey · · Score: 4, Funny

      But a REAL geek will build his/her own. You only need three things. 1, 2, 3.

    2. Re:Geek Factor Enhancement by KZigurs · · Score: 0

      You really should have added "Ducks!" after third item ;D

    3. Re:Geek Factor Enhancement by Anonymous Coward · · Score: 0

      I prefer this MP3 player! http://www.amazon.com/exec/obidos/tg/detail/-/B000 21M08M/qid=1096147722/sr=8-2/ref=pd_csp_2/102-6036 248-8124168?v=glance&s=electronics&n=50784 6

  4. Am I the only one that finds this insanely awesome by Anonymous Coward · · Score: 5, Funny

    Yes, you are.

  5. insane? by Scythr0x0rs · · Score: 0, Offtopic

    Supported OS

    Windows XP, 2000, ME or 98SE (98SE requires additional driver);
    Mac OS 9.2.2, OS X 10.1.5, OS X 10.2 or OS X 10.3


    Am I the only one that finds this insanely awesome?

    I see no BSD on the list, and seeing as this is slashdot, so most likely, yes.

    1. Re:insane? by theArtificial · · Score: 0

      Well... it's USB and I believe that USB has been supported for awhile - Linux/BSD will make something happen soon enough, assuming there is demand. Keep your eyes peeled at SourceForge or get your hands dirty and prepare for a 400 mistake :D *fades in mr wizard music*

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    2. Re:insane? by Shard013 · · Score: 0

      Its just a standard USB drive. If your OS doesn't support it I don't think its oakleys fault.

    3. Re:insane? by p.rican · · Score: 1
      "I see no BSD on the list"
      Last I checked the OSs (in bold below) were based on this codebase, thus I can safely assume getting these eyeglasses to work under *BSD should be trivial.
      Mac OS 9.2.2, OS X 10.1.5, OS X 10.2 or OS X 10.3
      --

      /. --"Demented and sad....but social" -Judd Nelson

    4. Re:insane? by l3v1 · · Score: 1

      Linux has had USB drive support for a long time now. E.g. my usb pendrive, diva mp3 player, and even my kodak camrea with compact flash inside can be easily mounted /dev/sdx. For ages.

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      I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.
    5. Re:insane? by theArtificial · · Score: 0

      I didn't say it didn't have it, even if there is support for the device with USB there are protocols (for querying the device, uploading files, perhaps filesystem related etc) which software will be written to fill that void - that is what I was referring to. Good examples of such are mobile phone cables and software to upload files to it (say ring tones, to avoid paying premium just to upload a sound)

      --
      Man blir trött av att gå och göra ingenting.
  6. Bad teeth by brejc8 · · Score: 4, Funny

    Notice how both guys in the pictures have false teeth?
    Maybe they got their heads kicked in for wearing rather geeky mp3 players.

    1. Re:Bad teeth by hool5400 · · Score: 1

      Watch out, this is slashdot, you'll get your teeth kicked in for not being able to master linking.

      --

      Remember, it takes 42 muscles to frown and only 4 to pull the trigger of a sniper rifle.
    2. Re:Bad teeth by uktroubs · · Score: 2, Funny

      The false teeth are an oakley addon... Makes for better reception when they bring out the radio version.

    3. Re:Bad teeth by Bobman1235 · · Score: 0, Offtopic

      Notice how both guys in the pictures have false teeth?

      Does someone need a lesson in hyperlinking?

  7. Lance wore these by after+fallout · · Score: 5, Informative

    This is very similar or the same as the eyewear that Lance Armstrong wore this year in the tour de France. His was only 128MB though.

    1. Re:Lance wore these by Anonymous Coward · · Score: 0

      Lance wears Oakley Zeros during racing/training.

      (awesome time trial shot eh?)

    2. Re:Lance wore these by after+fallout · · Score: 1

      ooh, I like them!

    3. Re:Lance wore these by Calamormine · · Score: 1

      I like that the photo of Lance shows that he was sponsored by AMD.

  8. This is news? by capt.Hij · · Score: 4, Informative

    Is this news? These things have been heavily promoted by Oakley all summer. For example, if you watched any of the tour de france coverage you would have seen cyclists wearing them. Putting the story here is just one more way to get free publicity.

    Then again, I'm just pissed that Oakley hasnt given me a free pair yet...

    1. Re:This is news? by Chanc_Gorkon · · Score: 1

      Were those cyclists who were at the back of the pack? That kind of advertisng bothers me. It's dangerour to wear headphones when riding.

      --

      Gorkman

    2. Re:This is news? by Moofie · · Score: 1

      I don't think Lance Armstrong was at the back of the pack.

      Why is it more dangerous to wear (non ear-sealing) headphones while riding than it is to listen to music while you're driving your car?

      --
      Why yes, I AM a rocket scientist!
    3. Re:This is news? by Anonymous Coward · · Score: 0

      Earphones tend to be earsealing. I have a pair that does not reall seal the sounds out, yet if I have it up enough, I can drown out the noises that sneak through when I have it at a reasonable level. Also, he never said Lance Armstrong was smart. Just look at his current flame, Sheryl Crow.

  9. Corrected links by brejc8 · · Score: 4, Funny

    Notice how both guys in the pictures have false teeth? Maybe they got their heads kicked in for wearing rather geeky mp3 players.

    1. Re:Corrected links by StevenHenderson · · Score: 4, Informative

      The first one is Lil' John in case you didnt know...

    2. Re:Corrected links by a.deity · · Score: 4, Funny

      WHAT?!?

      --
      Option-Shift-K.
    3. Re:Corrected links by mmkkbb · · Score: 1

      what?!

      --
      -mkb
    4. Re:Corrected links by MotorMachineMercenar · · Score: 1

      And we should care, because...?

      In case you're sarcasm-detection-deficient, DON'T ANSWER, we don't care about anyone else's little John than our own!

      --
      "We have an A-Bomb...what more do you want, mermaids?" --I.I. Rabi, speaking in defense of Robert Oppenheimer
    5. Re:Corrected links by pipingguy · · Score: 1

      Where's Robbin the Hood?

    6. Re:Corrected links by Anonymous Coward · · Score: 0

      OKAY!

    7. Re:Corrected links by analog_line · · Score: 1

      YEAH!

    8. Re:Corrected links by CrazyTalk · · Score: 0, Troll

      Not a troll, but - wtf is "Lil' John"? Some rapper, I presume? Either way, those teeth are frightening - they definatley must know their target market, since I never heard of this guy and certainly don't recognize him.

    9. Re:Corrected links by Darby · · Score: 1

      Guess you're not not a big Chappelle Show fan.

    10. Re:Corrected links by CrazyTalk · · Score: 1

      Nope, never seen it. So he's an actor? And, it appears that the best way to get modded down as a troll is to explicitly say "This is not a troll". But I guess I knew that.

    11. Re:Corrected links by StevenHenderson · · Score: 1

      He's a rapper/ producer that was parodied on Dave Chappelle's show on Comedy Central. This has made him a lot more popular than he ever was originally. If you have seen Usher's "Yeah" video, then you have seen Lil' John...

  10. Insanely awesome? by geeber · · Score: 1

    Perhaps. I for one however find it insanely ugly.

    1. Re:Insanely awesome? by OS24Ever · · Score: 1

      Yes, insanely ugly. Doesn't help to advertise it with a guy that has metal mouth either.

      Guess I've jumped the shark, don't find this 'hip' or 'cool' at all.

      --

      As a rock-in-roll Physicist once said, No matter where you go, there you are.

  11. Stickers by shplorb · · Score: 3, Funny

    I thought Oakley was all about thermonuclear protection stickers for cars?

    1. Re:Stickers by CrazyTalk · · Score: 1

      Dude, where do you live? I havent seen one of those stickers in at least 10 years. Now its all about the OBX and W04 stickers on cars.

    2. Re:Stickers by shplorb · · Score: 1

      Adelaide, By the midcoast. The last one I saw said something like "I wish I had an oakley sticker like all those other wankers."

  12. As an audio engineer by Anonymous Coward · · Score: 0, Troll

    I would never want these shades. Why? No Ogg support. Everyone, even you lay persons out there, know that Ogg sounds FAR superior.

    Now back to the latest issue of Audiophile...

  13. Link by CoreyGH · · Score: 4, Informative

    Here is a link with a picture of Lance's MP3 sunglasses.

    http://www.tdfblog.com/2004/07/armstrongs_othe.htm l

    1. Re:Link by LiquidCoooled · · Score: 1

      The article you linked to does indeed confirm they are Oakley shades.

      The telltale Apple iPod earphones Lance Armstrong wore while warming up for the prologue got a lot of attention, but Armstrong is trying out a new set of Oakley shades with integrated MP3 player.

      --
      liqbase :: faster than paper
    2. Re:Link by Spyky · · Score: 1

      He is sponsored by Oakley, and has been since before leaving the sport with cancer. He's been sponsored by them ever since (along with Nike).

      -Spyky

  14. Am I the only one that finds this insanely awesome by DaneelGiskard · · Score: 1

    ...indeed. But I would have prefered a full size image of her!

  15. Who would buy this? by Anonymous Coward · · Score: 0

    Looks pretty ugly to me. Mostly because it's quite big and bulky.

    This seems like a bad idea mostly because if I want to wear my sunglasses, I've also got to tote around an MP3 player strapped to my head. Conversely, if I want to listen to my MP3 player, I need to be wearing my sunglasses. Do you still wear it on cloudy days, inside, and night?

    1. Re:Who would buy this? by hexMonkey · · Score: 0

      It's obviously not for people who would find the having them together is an inconvenience.

      You could just flip them up towards the top of your head,into your hair, - normal headphones.


      But yes I can imagine all the geeks in their dark basements looking rather odd.

  16. MIRROR IN CASE OF /.ING by Story+Copy+Troll · · Score: 0, Troll

    Digital Music Eyewear From Oakley
    Music
    Posted by CowboyNeal on Saturday September 25, @06:41AM
    from the listen-to-them-frames dept.
    Mecha-A writes "Am I the only one that finds this insanely awesome? Oakley is marketing a new line of digital music eyewear in time for the holidays. $400-$500 is an obscene lot for a small USB MP3 player, but the coolness factor is way up there. Questions: Is a brand name like Oakley going to get this idea off the ground? Who's going to be first to market this same thing except with a 'now playing' HUD on the sunglasses?"

    ( Read More... | 16 comments )

  17. Countdown by Vicsun · · Score: 0

    ...I expect everyone to start complaining about ./ becoming an advertising outlet in 3, 2, 1...

    1. Re:Countdown by I+don't+want+to+spen · · Score: 1

      That's the first time i've seen /. misspelt!

      --
      Don't go to a brothel if you want to buy broth
  18. Am I supposed to identify with these guys ? by obarthelemy · · Score: 3, Interesting

    I guess I am not in the target market (then again, I'm 36 and French): the very large face shots that illustrate the product actually repulse me.

    Why don't they just sell a product instead of a lifestyle ?

    Apart from the fact that I find the sades both ugly and flashy, I find the idea quite good... 1 item less to carry. Oh wait, my bluetooth phone already does MP3 and FM.

    --
    The Cloud - because you don't care if your apps and data are up in the air.
    1. Re:Am I supposed to identify with these guys ? by Colonel+Cholling · · Score: 4, Funny

      Why don't they just sell a product instead of a lifestyle ?

      If you hadn't already said you weren't American, this question would have given it away.

      --

      I am Sartre of the Borg. Existence is futile.
    2. Re:Am I supposed to identify with these guys ? by STrinity · · Score: 1

      Why don't they just sell a product instead of a lifestyle ?

      I take it Virginia Postrel hasn't been translated into French?

      Manufactured goods are cheap. Image is the only thing of value anymore.

      --
      Les Miserables Volume 1 now up with my reading of
    3. Re:Am I supposed to identify with these guys ? by Anonymous Coward · · Score: 0

      So millions of people give up 40 hours/wk to do mildly unpleasant things for image reasons? Sheep is an image people covet?

      No. Manufactured goods still have value :P

    4. Re:Am I supposed to identify with these guys ? by IgnoramusMaximus · · Score: 1
      Manufactured goods are cheap. Image is the only thing of value anymore.

      Correction: manufactured goods are of varying value, in proportion to their quality and usefulnes. Image is the only thing of exorbitant price as it is the only thing proven to reliably appeal to vain idiots. The fact that Western economies are increasingly relying on "image" and "cool factor" is as telling sign of decay as a stench of rot would be on a corpse.

      Price does not equal value.

    5. Re:Am I supposed to identify with these guys ? by gordgekko · · Score: 1

      You picked the right handle for yourself. Well done!

      What the original poster was trying to say is that products in a certain class all performed their jobs at a similar level of quality. The only thing left that can differentiate between them is design. A prettier good product beats out an uglier good product. Is there something immoral about this? Do you pick the uglier product so you can show your independence to the world?

      --
      You want to know who isn't running Firefox 2.x? They spell it "definately" and "rediculous".
    6. Re:Am I supposed to identify with these guys ? by IgnoramusMaximus · · Score: 1
      The only thing left that can differentiate between them is design

      That is part of the "quality" of the product.

      What the original poster was trying to say is that products in a certain class all performed their jobs at a similar level of quality.

      No. What he was referring to is that the only way to extract high profits from a product, regardless of its manufacturing quality (design included), performance and usefulnes is to market a "lifestyle" together with it, which is what the grand-parent of this thread described. Next time, try to be less ignorant and read the whole discussion.

  19. Ewww. by Fear+the+Clam · · Score: 4, Funny

    I think both of those guys modeling should have spent the $400 on a dentist instead.

    1. Re:Ewww. by ILuvUAmiga · · Score: 0

      Judging by the ice in the black guys teeth, I would guess he spent considerably more than $400.

    2. Re:Ewww. by MeNeXT · · Score: 4, Funny
      No man. You got it wrong. That's the tuner!


      --
      DRM? No thanks, I'll just get it somewhere else...
    3. Re:Ewww. by Anonymous Coward · · Score: 0

      Funny... but in real life, $400 will buy you only half of a false tooth.

    4. Re:Ewww. by Anonymous Coward · · Score: 0

      Funny, I don't see any ice in his teeth.

  20. mission impossible 2? by Speare · · Score: 1

    Wasn't it a pair of "modified" Oakley sunglasses which Ethan Hunt wore to receive his mission, at the beginning of Mission: Impossible 2? Media, HUD, soundbud, and a self-destruction device. Just a little more engineering...

    --
    [ .sig file not found ]
  21. What would be cool... by Saint+Aardvark · · Score: 4, Insightful
    ...is if music playback paused automatically when you took them off, or flipped up the earpiece to take a call, then started playback again once you were done.

    I listen to music at work on headphones; it would be great if I could come back to my desk, put them back on and have the same song playing that I interrupted when I left. I'm a bit surprised that Apple hasn't figured out how to do this yet....Hey Apple and Oakley -- you listening?

    1. Re:What would be cool... by gavint · · Score: 1

      Does the pause feature of music playing devices cause you difficulties?

    2. Re:What would be cool... by thecombatwombat · · Score: 1

      "I listen to music at work on headphones; it would be great if I could come back to my desk, put them back on and have the same song playing that I interrupted when I left. I'm a bit surprised that Apple hasn't figured out how to do this yet....Hey Apple and Oakley -- you listening?"

      Romeo can more or less do this. You can have various scripts run when your bluetooth cell phone comes in and out of range, pausing and resuming itunes/dvd player are built in. Good stuff.

    3. Re:What would be cool... by prichardson · · Score: 1

      RTFA, dude.

      If you did RTFA, RTFA more carefully.

      When you flip up the earpiece your music pauses. If you just take them off it won't though, unless you flip up the earpiece to take them off.

      --
      Help I'm a rock.
    4. Re:What would be cool... by Simonetta · · Score: 1

      put them back on and have the same song playing that I interrupted when I left.

      This is a great idea. There would be a switch in the center point of the headphones. When the headphones are taken off the head, the switch trips, the music stops, and its position is recorded. Place the phones back on your head, the music restarts.

      Put this idea on your resume and send it to both Apple and the company that actually makes the stuff that Apple claims as their own.

      A better life awaits you.

    5. Re:What would be cool... by boredMDer · · Score: 1

      The 4G iPods will pause playback if the headphone jack is removed from the socket.

    6. Re:What would be cool... by drwhitt · · Score: 1
      Hey Apple and Oakley -- you listening?

      Apparently, not.

      The section titled "Online Music Stores" (http://oakley.com/catalog/eyewear/thump/music/) indicates that Apple's iTunes with its ACC 128 kbps format is "n/a (iPod only)."

      Oh well...

  22. Great! by had3l · · Score: 1

    Now all you need is a digital visor with funky fonts scrolling around on the right hand corner, a big blade and you have your Predator kit ready.

    1. Re:Great! by nerotik · · Score: 1

      One of these might help too...

  23. Aw damn! by Ligur · · Score: 1

    Now I can't sell my combined hat, eye glasses, fake nose and moustache with an MP3-player without looking like I'm imitating oakley!

    --
    Smoke me a kipper, I'll be back for breakfast.
    1. Re:Aw damn! by sexygirl.jpg.vbs · · Score: 1
  24. uhhh by linuxpng · · Score: 1

    what if you want to listen to music at night?

    1. Re:uhhh by gl4ss · · Score: 1

      then you'd look at the picture and see the sunglasses 'flipped up'.

      view-t-f-pictures.

      --
      world was created 5 seconds before this post as it is.
    2. Re:uhhh by Colonel+Cholling · · Score: 4, Funny

      what if you want to listen to music at night?

      Only if you're listening to Corey Hart.

      --

      I am Sartre of the Borg. Existence is futile.
    3. Re:uhhh by Anonymous Coward · · Score: 0

      Watch The Matrix.
      It's perfectly acceptable to wear sunglasses indoors and in dark areas - a bonus factor is that it makes you look cool.. sort of like Ghyslain.

      -rylin

    4. Re:uhhh by el+cisne · · Score: 1

      oh, you're good. nice "obscure 80's reference". :-)

    5. Re:uhhh by Anonymous Coward · · Score: 0

      Yes, I recall in on of the first university lectures I attended, I revealed how much of a country bumpkin I was by laughing aloud when a "cool" guy walked into a dark classroom (from a dark corridor) wearing sunglasses. That was almost a decade ago... I guess by now even the country kids know not to laugh at sunglass-at-night guys. Except when they bump into furniture.

    6. Re:uhhh by Bullet-Dodger · · Score: 1

      You can't scare me with this gestapo crap.

  25. Mod Parent Up! by mekkab · · Score: 1

    No number of tattoos will change the fact that you look like a TOTAL DORK with that crap on your head! And the lady wearing the ones without the frames? I think that photo made the cover of Nerdular Nerdence!

    The other problem with this how sturdy is this going to be? Rigid frame sunglasses (unless titanium!) frequently get crushed in pants pockets, or when they are sat on. (thus, my polarized bolle's are pastic).

    So in conclusion; MP3 player adds fragility and cost, subtracts any kind of coolness (to the point where gold fronts won't even save you).

    This sucks.

    --
    In the future, I would want to not be isolated from my friends in the Space Station.
    1. Re:Mod Parent Up! by John+Harrison · · Score: 1
      Questions for you:

      Do you think that Homestar's beannie was outfitted with an Oakley MP3 player?

      Isn't two jillion emails every two jillion seconds just one email per second even if "jillion is not a real unit of measure"? Does that qualify me for the cover of Nerdular Nerdence?

    2. Re:Mod Parent Up! by gl4ss · · Score: 1

      they didn't look too dorky on lance on the tour the france..

      besides, the mp3 doesn't really add much cost to an item that's a fashion piece in the first place(you're already paying just for 'style').

      --
      world was created 5 seconds before this post as it is.
    3. Re:Mod Parent Up! by mekkab · · Score: 1

      Isn't two jillion emails every two jillion seconds just one email per second

      SHHHHHHHHH! Don't give it away!!! You're killing the joke!

      --
      In the future, I would want to not be isolated from my friends in the Space Station.
  26. This is far too expensive for such a gadget. by Anonymous Coward · · Score: 0

    How much do you pay for original Polaroid lenses ?
    How much do you pay for MP3 devices ?

    Less.

  27. Sweet! by holzp · · Score: 5, Insightful

    Now if my glasses break, I lose my MP3 layer. And if my MP3 player breaks, I get a bulky pair of glasses. Convergence is Awesome!

  28. Re:Am I the only one that finds this insanely awes by MrRTFM · · Score: 1

    Well, the price is complete bullshit, but I think its 'fairly' awesome.

    Anything that gets rid of the problem of headphone wires breaking is good by me. Now dont start telling me about bluetooth - yes, thats cool, but it is fucking overkill to wirelessly transmit audio from your belt to your ears. At least this cuts out the middleman.

    Then again, the price for the top of the line is always bullshit. When these things are $49.95 I'd be interested in getting one.

    --
    You can't expect to wield supreme executive power, just because some watery tart threw a sword at you
  29. Files for your face by XMode · · Score: 1

    'Use OAKLEY THUMP to store and transport computer files'

    Yes, its obvious, but I just find the idea of transporting files around on my face funny.. And yes, before the masses ask about face mounting a Linux distro, I have no doubt it can be done with this...

    1. Re:Files for your face by Flavius+Stilicho · · Score: 0

      Yes, its obvious, but I just find the idea of transporting files around on my face funny.. And yes, before the masses ask about face mounting a Linux distro, I have no doubt it can be done with this...

      Yeah, but imagine a beowulf cluster of them....

  30. Pretty cool if..... by superbondbond · · Score: 2, Funny
    you want to look like one of the Borg.

    resistance is fut.... ahh nevermind.

  31. Silly little boy by Anonymous Coward · · Score: 0

    ....but the coolness factor is way up there.

    No it's not. But it explains why so many slashdotters can't get a date

  32. The Future of Computing? by FVK · · Score: 2, Interesting


    A couple years ago I remember talking to a mac-geek friend of mine and he said "Someday, Apple will be an eyewear company"

    This obviously only makes sense in a future where the network is CPU and Storage, wireless is very fast and advanced, and the glasses are basically just display technology.

    How likely is this future, maybe as a precursor to direct neural jacks ala Matrix?

    Do slashdotters believe the "Network is the Computer" idea will eventually come to be ?

    1. Re:The Future of Computing? by Anonymous Coward · · Score: 0

      Yes, of course. An mp3 player mounted to some eyeglasses is almost exactly like a neural jack embedded at the base of your brain stem. Heck, I expect to be wearing my "Embedlies" next week!

  33. Cheating? by Antony-Kyre · · Score: 1

    Can you say cheating? What are the odds college students can get away with this? I haven't read into the specifics by the way.

    1. Re:Cheating? by Anonymous Coward · · Score: 0

      Not good because most college profs/teachers/adjuncts don't allow any eyewear (other than prescription) or low baseball caps during quizzes or test. In fact, my school actually had a college-wide policy regarding any kind of outside influence during a test. You couldn't have anything on your desk other than the test/paper including water bottles, back packs, etc. You also couldn't wear hats at all or wear sunglesses.

    2. Re:Cheating? by 3riol · · Score: 1

      umm... you can see the earplugs. And if you've seen the pictures, you'll agree it'd be hard not to attract attention with these glasses on ^^

  34. no way by almostmanda · · Score: 2, Interesting

    The IPatch is WAY cooler.

  35. This is STUPID! by Anonymous Coward · · Score: 0

    Now in my day.... spending $300 for sneakers was understandable, but $300 for sunglasses is STUPID!

  36. Nice, but... by digitalmonkey2k1 · · Score: 1

    Very ugly. I think the answer to this has already been seen here, MP3 goggles. Bone conduction could slim down the almost bulky looking arms/earpieces. PLus totally up the geek factor even w/o tape.

    --
    My sausage tree didn't grow, does that make me a bad mommy?
    1. Re:Nice, but... by Anonymous Coward · · Score: 0

      As someone who has evaluated a few bone conduction headsets, I can assure you, I don't want to listen to music (or anything else) through a bone conduction headset.

  37. insanely awesome by QuasiRob · · Score: 0, Offtopic

    Why is everything these days "awesome"? A hurricane is awesome, a star exploding is awesome, but a sunglasses/mp3 player combo?

    awe n.
    A mixed emotion of reverence, respect, dread, and wonder inspired by authority, genius, great beauty, sublimity, or might.

    OK, they are a neat lil gadget, but they dont inspire reverence, respect, dread and wonder in me.

    --
    If you try to fail and succeed, which have you done?
  38. Old hat... er... eyeglasses by Tacky+the+Penguin · · Score: 1

    Back when I was a kid (late 60s/early 70s), someone sold eyeglasses with a built-in FM radio. For all you history buffs, that was before the Walkman (tm).

    1. Re:Old hat... er... eyeglasses by BrokenHalo · · Score: 1
      Indeed - it doesn't seem that long ago that it was deemed by some to be cool to carry a 120-pound master-blaster on one's shoulder.

      Guess those guys might have seen sense after they got their hernias stitched up...

  39. Oakley might make some money from this... by 3riol · · Score: 1

    ...but they'll probably be blasted out of the market as soon as a company like Sony gets their own version out. Because frankly, it's going to be a question of features, not sunglass brand reputation.

    Then again, I don't seem to be the only one to find these insanely ugly.

  40. Re:Am I the only one that finds this insanely awes by ModernGeek · · Score: 1

    Yeah, he is. It is just a big marketing ploy aimed at the 'extreme' and 'hardcore' markets. It is an iPod to the MAX.

    --
    Sig: I stole this sig.
  41. The 'model' eek! by nurb432 · · Score: 1

    Anyone else find the model offensive? At least use someone that has teeth! Geesh..

    Didn't stay long enough to read the specs.. wont be buying one in the store..

    I wonder how may other potential customers they scared off..

    --
    ---- Booth was a patriot ----
  42. if you are stupid enough....... by p51d007 · · Score: 1

    Anyone dumb enough to pay 500.00 for a pair of stupid sunglasses that have a certain logo on them is a fool.......just like the line, a fool and his money are soon parted. It's your money, but if you are dumb enough to pay that amount for a pair of sunglasses, so be it. You are just being suckered so you can have everyone look at the logo on those glasses......

    1. Re:if you are stupid enough....... by Anonymous Coward · · Score: 0
  43. Not targeting slashdot crowd ... by gstoddart · · Score: 4, Insightful

    Oakley doesn't target the slashdot crowd. They target skiiers, snowboarders, skateboarders, cyclists, etc.

    The people doing these sports would really like the idea of not having the wires for headphones to get caught up in, and the extra weight of a player flopping around. I've pulled my headphones out a lot while riding a bunch of times.

    The placement of the headphones looks really nice since they don't need to fully block your ears. They've even got good operating temperatures for the player and support both windows and mac. Since they don't specifically require software, thet might even be compatible with everything else.

    Most people aren't going to spend that kind of money, but having the music in the glasses will be something that a lot of people go for. But you can bet that Oakley will find people who will definitely want to buy 'em.

    And bad jokes about the teeth of the models aside, Oakley knows who they're marketing to. And a bunch of clean-cut models wearing clothes from the Gap isn't how they sell their products.

    Cheers

    --
    Lost at C:>. Found at C.
    1. Re:Not targeting slashdot crowd ... by Anonymous Coward · · Score: 0

      Speaking of Snowboarder, Have a look at the burton ipod jacket http://www.burton.com/Burton/gear/products.asp?pro ductID=377&shortMaterialNumber=B5253101

    2. Re:Not targeting slashdot crowd ... by Anonymous Coward · · Score: 0

      slashdotters shop at the Gap? I was under the impression many wear Jerzees from Walmart.

    3. Re:Not targeting slashdot crowd ... by Anonymous Coward · · Score: 2, Interesting

      > They target skiiers, snowboarders, skateboarders, cyclists, etc.

      As a former IT guy for Burton, I can tell you that might be who Oakley markets to, but they, like we did, had the same damn problem. Instead of intelligent people buying our products, most of our customers were white trash. My question is, how in the hell does Oakley expect to get white trash to spend $500 on a pair of sunglasses when they won't spent $3 on deodorant or more than $10 on a shirt? I think their marketing department was on drugs when they decided to pimp this product. They forget who their customers are. It's almost as bad as the last product we were developing before I retired. It was a jacket made to hold an iPod. For most of our customers, buying an expensive jacket from us was a large stretch. When you put a $400 iPod with it, it's out of the reach of most of our customers.

    4. Re:Not targeting slashdot crowd ... by barnaclebarnes · · Score: 1
      They target skiiers, snowboarders, skateboarders, cyclists, etc.

      No. They target rollerbladers, skiiers, scooter riders and every other lame sport.

      Snowboarders, surfers and skaters are way to cool to wear such lame looking sunglasses

      --
      [Please type your sig here.]
    5. Re:Not targeting slashdot crowd ... by Anonymous Coward · · Score: 0

      Oakley knows who they're marketing to. And a bunch of clean-cut models wearing clothes from the Gap isn't how they sell their products.


      Do they sell their products by torturing people?

    6. Re:Not targeting slashdot crowd ... by wibs · · Score: 1

      Hey, I'm a snowboarder, and I'm not cool! Hell, I'm on /.

      Back when I lived in Colorado and was actually pretty good at it (didn't quite make it through qualifiers for boardercross to compete in the x games every time I tried), I had some top of the line Oakley goggles that were absolutely incredible. On cold days I pulled my neck gator up over my face and tucked it in under the bottom of the goggles, this kept my face really warm but unfortunately all of my hot breath would drift up into the goggles and fog them to the point where I couldn't see a damn thing and would have to take them off. My oaklies were the only goggles I ever owned that didn't fog. Everyone else I knew wore Oaklies for similar reasons - the simple fact was you couldn't get anything better without offering your firstborn to get some extremely specialized stuff.

      So I guess my point here is that among the good snowboarders, being "too cool" has absolutely nothing to do with the equipment used. If two things are equally good and one is far cooler, of course we spring for the cooler item - but that's just like the rest of the world. The only people who buy stuff like this, or the hats with holes in them so they fill up with air and look like a windsock when you go fast, are people who only occasionally get to the mountain and have a lot of $$ to burn.

      --
      If you get nervous, just remember that there are a few billion other people who don't really give a damn.
    7. Re:Not targeting slashdot crowd ... by Zebbers · · Score: 1

      And a bunch of clean-cut models wearing clothes from the Gap isn't how they sell their products.

      Actually I read an article in business magazines that thats been their downfall lately. They are losing market share fast because Oakleys aren't the fashion icon they once were....now they are just relegated to sporty people who need their FUNCTION and not just the looks.

    8. Re:Not targeting slashdot crowd ... by Anonymous Coward · · Score: 0
      Oakley doesn't target the slashdot crowd. They target skiiers, snowboarders, skateboarders, cyclists, etc.

      That's funny, I always thought they targeted rednecks. I wouldn't be caught dead in a pair of Oakley's -- or in a Big Johnson T-shirt, or driving a Harley-edition pickup, or using a Nextel cellphone ...

      H.L. Mencken said it best: "Nobody ever went broke underestimating the taste of the American public."

  44. Am I the only one who... by ScytheBlade1 · · Score: 0, Redundant

    Am I the only one who saw that photo linked in the story, and thought, "Borg"?

  45. Meh. by superdan2k · · Score: 1

    These were showcased during the Tour de France, as Oakley is one of Lance Armstrong's sponsors. I wasn't impressed then, and I'm not impressed now.

    If Oakley wants to impress me, put a HUD inside my M-frame lenses, with a wireless link to my cyclecomputer, so I never have to take my eyes of the road to check my data.

    --
    blog |
  46. Dodgy pictures? by polyp2000 · · Score: 2, Interesting

    Am I the only one here that thinks
    a) the design of the glasses look like something you might get free with a happy meal?
    b) the "models" have their mouths open and look slightly gay?

    I was expecting something a little more slick to be honest.

    I wouldnt be seen dead wearing a pair of those.

    Nick ...

    --
    Electronic Music Made Using Linux http://soundcloud.com/polyp
  47. It's the cost that's the big deal by Simonetta · · Score: 1

    what does a good pair cost?

    While all these ideas about implementing new digital technology are important and interesting, I feel that the designers don't grasp the central point of the digital revolution.

    That is, digitronics are supposed to make everything in which it is implemented vastly cheaper. Designing an MP3 player into the frames of a pair of glasses is cool, but then charging $300 to $400 for them is an insult. The super rich won't buy them, the rest of us can't afford them, and anyone who would take the idea and make it into a commercial reality finds that they can't because the concept is patented-trademarked-copyrighted-whatever.
    Now I understand that the marketers want to get as much money as possible for their new designs and ideas, but they don't seem to understand exactly how much money is actually possible. The total amount of $400 times the_number_of_actual_ pairs_sold at that price is much, much less than the amount of $65 times the number of pairs that would be sold if the price were in line with the concept.
    Besides, I believe that incredibly cheap is incredibly cool. I'm trying to get a contest with a prize for the best computer design each year for an application that costs less than $5 for its parts. And a special prize for computer circuit designs that cost less than $1.
    The winner (so far by default as there have been no other entries) is the PC-keyboard-to-MIDI controller that uses a 42-cent AVR Tiny11 to play a stand-alone PC keyboard as a MIDI piano note controller. It's found here .

    Anyway, cheap is good. $400 MP3 sunglasses is an insult when sunglasses are $10 and MP3 players are $60.

    1. Re:It's the cost that's the big deal by 59Bassman · · Score: 1
      While all these ideas about implementing new digital technology are important and interesting, I feel that the designers don't grasp the central point of the digital revolution. That is, digitronics are supposed to make everything in which it is implemented vastly cheaper.

      Umm, according to whom? When you're adding new capability to existing applications (or combining unrelated technologies in new applications), it's almost always more expensive than either of the original items.

      examples:

      early PDA/Cell phones were much more expensive than buying a PDA and a cell phone

      those wierd combo refridgerator/TV combos are more expensive than either.

      I'm old enough to remember when calculator writstwatches were more expensive than a calculator and a wrist watch.

      Early adopters always pay a "cool" tax.

  48. the coolness factor by dncsky1530 · · Score: 4, Interesting

    the coolness factor is way up there.

    For the price of the sunglasses you can get an iPod, which also has a great coolness factor plut the functionality.

    When I go to buy sunglasses I look for the ones that are lite and easy to put in my pocket, these sunglasses look pretty similr to a science project where you tape a USB memory stick mp3 player and tape it to a pair of sunglasses. Definately not worth 395$ or even half that. Of course thats just my opinion, i'm sure i don't speak for most people

  49. Picture by Mephie · · Score: 2, Interesting
    That picture has been photoshopped so much, she almost looks fake.

    At any rate, I personally think Oakleys are over rated and over priced. Get a pair of Rudy Projects and a decent MP3 player for the same price and have better sunglasses and better mp3 player.

  50. $400-$500? Pfft. by base3 · · Score: 1

    I could make a mortgage payment or buy a new mid-range video card for that much money.

    --
    One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
  51. Insanely Awesome by mantera · · Score: 1


    "Am I the only one that finds this insanely awesome?"

    Sure not; I, too, find this girl insanely awesome.

  52. Re:Am I the only one that finds this insanely awes by Misinformed · · Score: 1

    What I find insalely awesome is an adaption of:

    Who's going to be first to market this same thing except with a 'now playing' HUD on the sunglasses?

    How abaout a HUD to play UT2004?!

    --
    --

    Slashdot: Racism against Indians OK. China bad, USA good. Blue pill in water supply.
  53. Re:Am I the only one that finds this insanely awes by The+Mgt · · Score: 1

    Fairly crappy looking sunglasses with added weight to make them fall off your face. I'd rather have a set of Bluetooth headphones for my existing mp3 player. And what's with the price tag? I presume this is aimed foursquare at label conscious idiots.

  54. This is butt-ugly. by Anonymous Coward · · Score: 0

    Is everyone blind? This thing looks like ass, and I wouldn't be caught dead wearing this in public.

    I mean, the fact that it's oakley gives it some credibility... but still, it's just soooo ugly. Jesus.

  55. Calling the EyeTap / WearComp geeks... by Hobart · · Score: 4, Informative
    So does this mean that Prof. Steve Mann's 'borg sunglasses are cool now? :-)
    (for those who haven't seen his stuff before, he's come a long way from looking like the freaky guy from Lain towards practical cyborg wear...
    --
    o/~ Join us now and share the software ...
    1. Re:Calling the EyeTap / WearComp geeks... by Anonymous+Writer · · Score: 1

      Check this out for eyewear displays. It's an OEM developer kit, so I'm sure it can be used to make something that looks better, but the way it uses a reflective part of the lens itself for a display is brilliant.

  56. Clearly you're not their target market by dnixon112 · · Score: 1

    If you were, you would know that this 'model' is the one and only Lil'Jon. Although I find those glasses hideous, I find Lil'Jon to be hilarious.

  57. In any case... by BrokenHalo · · Score: 1
    Mecha-A writes "Am I the only one that finds this insanely awesome?

    Yeah, probably.

  58. Is this a good idea? Helmet might be better. by John+Harrison · · Score: 1
    My understanding from my years biking is that only an idiot would wear headphones while riding, especially road riding. It makes you deaf to approaching cars, other cyclists, moose, and feral cats.

    In fact, if I remember correctly, there was a minor uproar in the early 1990's when Sony ran an ad in Bicycling magazine with a person wearing headphones while riding. Readers were aghast that Bicycling would even run the ad, and the magazine said that in the future they would not allow depictions of cyclists wearing headphones.

    That said, even since I bought a small flash based 512MB mp3 player, I have imagined integrating it into a helmet. Instead of headphones you could have small speakers above the ears. This way you could hear noises around you and still have your tunes without wires. Of course modifying a helmet is a good way to make it useless as a helmet so this would have to be done by Bell or Giro or something.

    I will award bonus points if they include a handlebar mounted bluetooth remote. Double bonus for making the current song info appear on a cyclometer.

  59. First thoughts by fermion · · Score: 2, Interesting
    It looks like there is growth coming out of the sunglasses. Quite ugly. It appears to be a quick hack will little thought of the aesthetics. Quite not Oakley. On the other hands Oakley are more and more worn by people who want to look cool and hip, and need quite a bit help with that image.

    OTOH the lack of wires is a big benefit for many applications. If I were working outside often I would definitely consider a pair of these. Of course the battery life makes it unsuitable for anyone but the hobbyist, but that is still a market.

    In future versions I hope they put bluetooth connectivity for a remote and hookup to a cell phone as an additional mic. In fact, this might be a better product all together.

    The biggest problem might be for someone who uses this regularly. The battery will run out, probably lose half it's lifetime in relatively short order, then what happens. Throw the entire thing away?

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:First thoughts by acxr+is+wasted · · Score: 1

      On the other hands Oakley are more and more worn by people who want to look cool and hip, and need quite a bit help with that image.

      This impression people have of Oakley really bothers me, because they clearly market themselves to lots of different kids of people. Yeah, they do make lots of strange looking stuff, but their prescription glasses are very understated, with very subtle branding. Same goes for their wire line, which are only flashy if you want them to be.

      I won't argue, though, that the right pair of Oakleys do look cool. However, the weight, the lenses, and the durability make them really cool.

      --
      "Come on, let's go drink till we can't feel feelings anymore."
    2. Re:First thoughts by jcostantino · · Score: 1

      Oakley's warranty service is amazing. I've broken my Zeros three times out of warranty and all they want is the old pair and $20 for a fres pair. They don't care what happened - I sat on the last pair and they broke in half at the bridge and they sent a new pair. I would expect that the battery would be covered for the $20 fee when the year is up.

      --
      Reviews with a twist! http://www.sardonicbastard.com
  60. Re:Is this a good idea? Helmet might be better. by jpkunst · · Score: 1

    My understanding from my years biking is that only an idiot would wear headphones while riding, especially road riding. It makes you deaf to approaching cars, other cyclists, moose, and feral cats.

    I use my iPod all the time (with the regular earbud headphones) when riding my bicycle to and from work. I can hear the traffic just fine.

    JP

  61. Oakley service is terrible by Anonymous Coward · · Score: 0

    They won't even sell you replacement lenses for their sunglasses..

    They say that's because they don't want you to install them in your own custom frames and sell them as counterfeit. Right.

  62. you are not alone Mech-A by binarybum · · Score: 1

    "Am I the only one that finds this insanely awesome?..."

    it would seem that it's just you and the homeless man with the terrible teeth on the website.

    the rest of us are laughing at you.

    --
    ôó
  63. Re:Is this a good idea? Helmet might be better. by John+Harrison · · Score: 1

    But what about the feral cats? Can you hear them? Didn't think so.

  64. HUD by Webs+101 · · Score: 2, Informative
    Technically, a projection onto sunglasses or other lens/screen in front of the eye is not a HUD (Head Up Display) because you don't need to keep your head up. You would be able to watch even with your head between your knees, or with your head between someone else's knees. You get the point....

    I suppose you could call it an EFD (Eyes Front Display), though.

    --

    "Even for Slashdot, that was a very obscure reference!" - Anonymous Coward

    1. Re:HUD by Moofie · · Score: 1

      "Head Up Display" isn't called that because it REQUIRES you to keep your head up. It's called that because it PERMITS you to keep your head up, as opposed to staring at instruments that are down in the cockpit.

      So, yeah, "Head Up Display" is perfectly accurate in that sense.

      This post brought to you by the letter P. And also the letters e,d,a,n,t,i and c.

      --
      Why yes, I AM a rocket scientist!
  65. Re:Am I the only one that finds this insanely awes by AndyChrist · · Score: 0

    Headphone wires breaking? I used to have a problem with that. The solution? I stopped chewing on them.

  66. Re:Am I the only one that finds this insanely awes by Anonymous Coward · · Score: 0

    It's Camaro you tard.

  67. Amazingly ugly by AndyChrist · · Score: 1

    I think these are, aesthetically, right up there with those yellow plastic sunglasses with the amber flashing lights and "windshield wipers."

  68. Re:Am I the only one that finds this insanely awes by clifyt · · Score: 1

    You taught me something new.

    I never cared enough about the cars to actually know how to spell it.

    Obviously, you are an Oakley wearer.

  69. Would it not be better by fozzmeister · · Score: 2, Insightful

    To create a small mp3 player that grabbed onto a glasses arm, rather than a whole pair of glasses.

  70. Obscenely what? by Anonymous Coward · · Score: 0
    Yeah, it's a lot of money, but I think you've got the hysterical adjective attached to the wrong entity. It would be the obscenely stupid idiots who would pay that much for the coolness factor that's really the key here - without them, even a dumbfuck would know the product would fall flat on its face.

    Luckily for the manufacturer, there's no shortage of obscenely stupid people out there, as witness the current administration. Where would Bush be without idiocy? Unemployed, probably.

  71. The worst of both by twelveinchbrain · · Score: 4, Funny

    This is both:
    1) an MP3 player that you can't listen to without wearing sunglasses

    2) a pair of sunglasses that you can't wear in extreme conditions.

    This is about as useful as a champagne glass with a built-in knife.

    --
    Not Found
    The requested URL /signature.html was not found on this server.
  72. Lance Armstrong by serenarae · · Score: 1

    He would be their first spokesperson. According to CNN, he wore these specialized oakleys during the tour de france. A lot of people were wondering if they'd make them available for everyone else... guess they did!

    --
    see sig. see sig run. run sig run.
  73. Re:Am I the only one that finds this insanely awes by BasilBrush · · Score: 1

    So, to cut a long story short. A more mature jock, wearing Oakley's and driving a camero stole your 16 year old punk geek girlfriend, and you fantasise about beating him with a stick.

  74. Lance had one on the tour . . . by Anonymous Coward · · Score: 0
  75. You guys are early! by QueenNina · · Score: 1

    I just found out yesterday that we're going to carry those (Circuit City), and that I get to wear them as a demo and share them with customers. I think it's going to be funny, but fun. I'm actually looking forward to the holiday season this year!

  76. eyeware by Doc+Ruby · · Score: 1

    Does anyone have glasses-sized VGA HUD that takes a serial output right now? Even if you can't see through them, my (Treo 600) phone's got a camera, a 100Kbps Internet connection, and USB/serial ports. The camera's only about 20KB:frame, so the phone might be able to overlay small transparent windows of text over a video image, at a framerate acceptable when you're sitting at a desk, like 2-5fps. It would suck, but it would be a start!

    --

    --
    make install -not war

  77. more corporate illiteracy by nusratt · · Score: 1

    "the perfect compliment to your digital music collection"

    It's no wonder that people enter university with atrocious language skills.

  78. oakleys are so ugly by Anonymous Coward · · Score: 0

    i don't understand the appeal. every carbon-copy w.a.s.p. joe chucklehead wears them. they're just tasteless, tacky, and bland.. i suppose they are a symbol of excess in the place of good taste, something that characterizes the USA.

    news flash: oakleys are not cool. wearing them does not make you cool. and nor are you cool by telling everyone on the road that you prefer oakley sunglasses by putting the symbol on your rear windowl. that just makes you gay.

    armani, diesel, etc, even ray-ban make glasses that are decent.. their designs are original, unlike oakley's infinite variations of the "wrap-around" space-alien cybergoggle theme (did i mention it's tacky?)

    anyways,
    that's it,
    thanks for your time

  79. This is true with any product by rblancarte · · Score: 1

    With any product that has a dominant name (some that come to mind are Oakley in sunglasses, Sony in consumer electronics, etc), you usually pay more for the name. But seriously, this looks like a great idea, though not for me (I have a great pair of glasses, and a nice MP3 player).

    As someone who has done some reading about Oakley (and a former wearer of their glasses), I can say one thing, Oakley does not come out with a crap product. They would not just snap a MP3 player on their glasses and release the product, not without serious though as to how the product will look, work, be interfaced, etc. I would expect that if you went to an Oakley store to give this a whirl, you would find that it is well though out.

    RonB

    --
    It is human nature to take shortcuts in thinking.
  80. Re:Is this a good idea? Helmet might be better. by Ryan+Amos · · Score: 1

    This summer I went on a 4500 mile road ride (see sig for details/pictures) and one of the guys I went with had the ingenious idea to duct tape some cheap speakers to his handlebars and plug his iPod into them. It actually worked pretty well, and you'd be surprised how well a little music can lift peoples' moods when you can see for 50 miles and not see any cars (think middle of Nevada, right around Area 51. Middle of nowhere, literally.)

  81. slashdotters didn't like the ipod either by aurelian · · Score: 1

    or the imac, so they won't like these. nevertheless as the success of such products has shown, there is an enormous market for mixing fashion/design with tech; the difficulty is tapping into it. Only Apple & Sony have done it more than once so far. I would say Oakley have a good chance at hitting the vein.

  82. does this mean by Exter-C · · Score: 1

    Does this mean I can now wear my oakleys listening to music while I go for a run, get all sweaty and cause the stupid thing to stuff up!..

    ohhh sorry most people dont excerise ;0

  83. I miss one important piece of information by clsc · · Score: 2, Interesting

    Where can i BUY that stuff? Right Now!

    *me wantssssss it*

  84. iPod integration by skinfitz · · Score: 1

    Now all we need is the rumoured wireless iPod interface and the ability to stream music to the glas...er.. eyewear.

    Now that would be cool.

  85. Completely misses the mark by Anonymous Coward · · Score: 0

    Should have bluetooth. If I'm gonna wear something like that, I don't want to take it off to put my BT headset on to answer the phone.

  86. Am I the only one that... by cutecub · · Score: 1

    "Am I the only one that finds this insanely awesome? "

    Am I the only one that finds this insanely OLD NEWS?

    -S
  87. Expensive Sunglasses by ratiocinator · · Score: 1

    Everyone should know by now that the more expensive your sunglasses are, the sooner it is you'll lose them or break them.

  88. It may be expensive for a vanilla mp3 player... by Walkiry · · Score: 1

    But it comes with a hot chic! Sign me up!

    --
    ---- Take the Space Quiz!
  89. I can't wait to........ by Anonymous Coward · · Score: 0

    crank up the cory heart "I wear my sunglasses at night so I can so I can...."

  90. Dupe (sort of) by Anonymous Coward · · Score: 0

    Mentioned in this story from July. Following links in the story brings you to this page, which says

    Posted Jul 12, 2004...

    "Oakley is going to sell "Thump", as they're calling the sunglasses, to the non-Tour-de-France-winning general public beginning in December. Thump (which we're already finding annoying to write) will come in 128MB and 256MB versions, have a battery life of six hours, support for both MP3 and WMA audio files, and sport volume and track controls on the eyestem.


    So, the news is a bit old already... whatever.

  91. It's awesome, but I'm a cheap by fciron · · Score: 1

    RTFA

    They are not headphones, but little speakers mounted in front of the ear. They flip up so you can talk to people and use the phone and stuff. That's very cool. The flip up lenses are a nice touch too.

    Oakley has never had any problem selling well designed and insanely overpriced glasses and I doubt that they will have any problem selling well designed and overpriced music player hybrids.

    I won't be getting any though.

  92. Oakley by Lord+Kano · · Score: 1

    Now their slogan will be
    "Thermonuclear and boredom protection"

    LK

    --
    "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  93. Awesome? by pesc · · Score: 1
    Mecha-A writes "Am I the only one that finds this insanely awesome?"

    Probably. An insanely awesome device would have been able to play OGG files.

    --

    )9TSS
  94. Re:Is this a good idea? Helmet might be better. by bonkedproducer · · Score: 1

    RTFA!!! THe eyeglasses headphone does not sit INSIDE your ear, but at adjustable distances from it specifically to avoid the loss of outside sound if need be. That is the one thing that I am finding most impressive about these items, and while I know that it will be an overpriced pair of glasses it doesn't seem that Oakley is charging all that much for the MP3 player.

    Can't wait for someone else to develop this kind of flip up earphone for those of us that have never seen a pair of Oakley's that we liked the look of.

    --
    Clothes make the man. Naked people have little or no influence in society - M. Twain
  95. You're still not cool. by Anonymous Coward · · Score: 0

    And that's the truth, geek.

  96. So let me clarify something by melted · · Score: 1

    Wouldn't it be cheaper to buy an iPod AND glasses separately? Who in their own mind would even consider dropping FIVE HUNDRED DOLLARS on this gay-looking piece of garbage?

  97. Re:Am I the only one that finds this insanely awes by macmurph · · Score: 1

    Yes indeedy, you're the only one.

  98. It's a really ugly gadget. by Animats · · Score: 2, Insightful
    By carefully darkening the image and photographing the thing from angles that deemphasise the bulky earpieces. Oakley PR has been able to create the illusion that this isn't a piece of crap. Bring the images into a program that can lighten them up and you'll see how tacky this is.

    It looks like the hearing aid glasses of the 1970. Except clunkier.

    Integrating a wireless headset into sunglasses, so you could listen to music or talk on your cell phone, would be cool. Only one gadget to carry around, too.

  99. Re:Am I the only one that finds this insanely awes by Darby · · Score: 2, Funny

    Their target audience are assholes that never graduated high school but 10 years later are still trying to pick up 16 year old chicks in their ratted out cameros

    You say that like it's a bad thing.

  100. another idea by mib711 · · Score: 1

    wow, nifty gadget!
    it's far from perfect, for a sunglass it looks quite bulky, and storage is limited (i wouldn't want to miss the 40GB my iPod offers) but it's the first device of that type (that i'm aware of), so there's certainly room for improvement.

    what i would like to see is something similar without the mp3-player built in, but equipped with some wireless technology (the technology of choice at the moment would be bluetooth), acting as a headphone for any other device that needs audio output (mp3-player of course, phone, computer, tv, ...). it annoys me constantly that i have to take a good quality pair of headphones for listening to music _and_ a phone-headset with me when both items could be easily build into one. the numer one problem of such a (wireless) device is battery life. before something like this can't offer at least one full day of continuous operation it will not be successfull. but i'm sure this issue can be resolved with some years of hard engineering.

    then wait some more years until some (very) small laser projectors become available that can be attached to normal glasses...

  101. Screw that... by NeuroManson · · Score: 1

    When is someone going to mass market EYEGLASS frames?

    Hell, one could even make a thicker LCD display that could be ground down into a lens, hypothetically speaking.

    Even though some geeks can tolerate most of the hassles of contacts or surgery, most still wear glasses.

    --
    Just because you can mod me down, doesn't mean you're right. Shoes for industry!
  102. Re:Am I the only one that finds this insanely awes by clifyt · · Score: 1

    If only -- that would have meant I had a 16 year old girlfriend for even a few minutes. I haven't had one of those since, hmmm...I was 16. Dammit.

    Luckily for me, 30 year old women don't get picked up by these guys, so I'm relatively safe :-)

  103. Insane revenue for Oakley by Infonaut · · Score: 1
    when everyone loses the damn things and has to re-purchase.

    --
    Read the EFF's Fair Use FAQ
  104. Models by CptnSbaitso · · Score: 1

    Maybe a few pictures of coders standing next to the coffee pot or working late in the cube farm would improve their sales...

    Okay, maybe not, but these guys aren't doing it.

  105. Enh, I would like the iPod better... by devphil · · Score: 1


    ...if I could plug it in to random computers and transfer 40GB of files without having to install iTunes or a similar "you get drivers as a side-effect" program.

    As it is, iPods only show up as mounted disks on systems with iTunes or some commercial software installed. Other computers report "unknown USB device," which effectively kills its usefulness for file transfer.

    Damn spiffy device other than that, though. :-)

    --
    You cannot apply a technological solution to a sociological problem. (Edwards' Law)
  106. Cool factor? by Awptimus+Prime · · Score: 1

    $400-$500 is an obscene lot for a small USB MP3 player, but the coolness factor is way up there.

    I guess if your idea of cool includes fanny packs and pocket protectors, then yeah, this is a great way for you to make your fashion statement.

    Personally, I will stick to my iPod mini.

  107. Old style... new technology by cory_p82 · · Score: 1
    Woah... I'm having a flashback to the 60's.

    These are just like hearing aids built into glasses... with the same sort of style: heavy frames, the electronics on the temples, and a little ear bud than hangs down and fits in your ear canal.

    The only difference is that these can HURT your hearing instead of HELPING it.