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Apple Sues Think Secret

Isaac Newton writes "Reuters is reporting that Apple Computer has sued website Think Secret for allegedly divulging trade secrets relating to its upcoming sub-$500 Mac desktop and office suite. The lawsuit is apparently giving legitimacy to the rumors."

451 comments

  1. Marketing ploy? by Anonymous Coward · · Score: 5, Interesting

    This would certainly help more people hear more about Apple's new sub $500 Mac ;)

    1. Re:Marketing ploy? by Ford+Prefect · · Score: 5, Insightful

      The rumours were even the subject of the non-computing Pass Notes column in yesterday's Guardian. I'm definitely interested in whatever it is Apple are going to announce, but there is always the possibility that it's, say, a $600 Mac, or just a new word processor.

      The rumours might be accurate in part, but perhaps terribly inaccurate in other ways - and could significantly undermine the true products if they're seen as inferior to the imaginary ones. If that's the case, I can see why people at Apple would be upset...

      --
      Tedious Bloggy Stuff - hooray?
    2. Re:Marketing ploy? by term8or · · Score: 3, Informative

      The rumours might be accurate in part, but perhaps terribly inaccurate in other ways - and could significantly undermine the true products if they're seen as inferior to the imaginary ones. If that's the case, I can see why people at Apple would be upset...

      IANAL but I always thought that the purpose of Trade Secret law is to protect a company against people informing competitors of TRUE information (i.e. Trade Secrets) not FALSE information. The legal defence against false information is Libel or Slander...

      --



      "As a writer / novelist you might want to spellcheck your sig. :) " - AC
    3. Re:Marketing ploy? by DenDave · · Score: 4, Interesting

      The sad thing is that in the mail list of stinkthecret.. um thinksecret the details of the machine were elaborated upon to such detail that it is undoubtedly a case of industrial espionage. Details on the construction and design... I have to say that, being a stinkthecret reader nonetheless, Apple has a point. I personally would not divulge that level of detail about a product on a internet community and I hope the guilty party is happy with the result.

      Of course lawsuits are bad press and one can question the efficacity of such a lawsuit but most likely it will be about strong-arming the community maintainers into divulging their sources so that Apple can take measures against the staff members who broke their agreement.

      I don't believe for one second that Apple's Legal dept. has a grudge or is out to stiffle the community which so much loves the products their company produces.

      Stinking differently every day...

      --
      -if at first you don't succeed, stay the heck away from paragliding.
    4. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      Truth hurts, doesn't it? Troll, indeed.

    5. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      1. God does not interfere in the world. 2. Is dying the worst thing that can happen to you? No, it isn't. So what's your point?

    6. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      If God doesn't interfere, why isn't reality null?

    7. Re:Marketing ploy? by hype7 · · Score: 2, Interesting
      The sad thing is that in the mail list of stinkthecret.. um thinksecret the details of the machine were elaborated upon to such detail that it is undoubtedly a case of industrial espionage. Details on the construction and design... I have to say that, being a stinkthecret reader nonetheless, Apple has a point. I personally would not divulge that level of detail about a product on a internet community and I hope the guilty party is happy with the result.

      Of course lawsuits are bad press and one can question the efficacity of such a lawsuit but most likely it will be about strong-arming the community maintainers into divulging their sources so that Apple can take measures against the staff members who broke their agreement.

      I don't believe for one second that Apple's Legal dept. has a grudge or is out to stiffle the community which so much loves the products their company produces.


      look, when an aura of secrecy surrounds anything like it does Apple, people who are interested in the object crave information. TS simply quenches that thirst, and it does it very well. If Apple doesn't want information leaked, it should stop it at the *source* - not the disseminators of information, like thinksecret.

      Thinksecret hasn't signed an NDA, they're not oblidged not to publish anything. On what basis then can Apple stop TS from saying what it wants?

      Fact is, you start down this slope, there's nowhere to stop, it's that slippery. By implication you're saying that before you can guess about any future Apple product, you have to run it by Apple first. But hey, why stop there? Next why not stop you from writing about Apple products altogether unless Apple approve it?

      And seeing we're making these blanket statements about what is and isn't publishable, why don't we run all future /. stores past MS before they're published?

      Thinksecret is just another type of the new form of journalism(TM). They do Apple-focussed exposes (heh) on products. I cannot see any moral basis for anyone preventing someone from publishing anonymous tips on the web; and I hope there isn't any legal basis and this is just Apple huffing and puffing and hoping to blow TS over. Otherwise, watch out, www.drudgereport.com and so on will be next.

      -- james
    8. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      But a local Sri Lankan priest was in the paper recently quoted as saying that God had intentionally saved his relative because of his devotion.

      That makes sense, I can see it now ...

      God: "Hmmm, I haven't fucked with humanity in a while, let's send a big-ass wave to some of the poorest regions of the earth. Oops, gotta save that one guy though. The rest - screw 'em."

      That made me laugh almost as much as that wacko religious group claiming that the Tsunami was God's punishment for a bunch of Swedish fags.

    9. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      1. God does not interfere in the world.

      Don't you read the bible? God smites the shit out of people and whole cities all the time.

    10. Re:Marketing ploy? by clifyt · · Score: 4, Insightful

      "Of course lawsuits are bad press and one can question the efficacity of such a lawsuit but most likely it will be about strong-arming the community maintainers into divulging their sources so that Apple can take measures against the staff members who broke their agreement."

      You know it also says a lot about the fucktards that run Thinksecret.

      Personally, I see nothing wrong with the suits. I run a music site based for a big part around Apple computers and their software (Emagic's Logic Audio, a wholely owned division of the company). Occasionally I get insider knowledge about whats going on inside the company as well as companies that make synths and other goodies. Sometimes I'll post a rumor about it that is so vague that no one will ever guess (but be completely obvious when its released), but never any details. Sadly, the details are never from the guys that work there (I'm very good friends with a few upper management types as well as the lowly cubicle jockies) -- its always from contractors or beta testers looking to make their mark.

      You have to ask yourself if you care about the products and the people that work at these companies when you start releasing wholesale details. Out to stiffle the community which loves the products? Not the community -- the idiotic sites that love to ruin the surprise. Or kill business.

      The thing with Apple is that if something isn't right, more often than not they will pull it 24 hours before its supposed to be released and never be heard of again (though there have been a few stinkers). Or maybe the next year at the same convention. In that time, they retune the product and make it right. In this same time, companies that don't care about quality and only care about being first to market get there and end up conquering the area leaving companies like Apple with little chance. In this market, its a rare occasion when a better made product like the iPod (which for the most part serves as the best example of what it does, and nothing more -- no extra features just because it can -- the horrible iPod Photo excluded) actually comes out ahead of the original market leaders.

      So does this company really love Apple or love the attention -- and if Apple didn't exist, the same people would be running a rumormill for some other company.

      This isn't to say I don't visit the site on occasion, once or twice of a dozen times a week. I just wish they weren't so explicit about their rumors.

    11. Re:Marketing ploy? by SilentChris · · Score: 3, Funny

      "stinkthecret"

      Penality! Illegal use of misplaced alliteration by a Mac zealot wanting to disparage a 3rd-party! Only acceptable uses are "Windoze" and "M$"! 10-yard penalty! Repeat the down!

    12. Re:Marketing ploy? by InfoVore · · Score: 1

      No plag on fay, er flag on play. It is a fully legal Spoonerism

      First down and 5 puns to First Post.

      - I.V.

      --
      "These laws they're passing won't even compile anymore, let alone execute." - anon
    13. Re:Marketing ploy? by ThosLives · · Score: 0, Offtopic
      I hate responding to AC's, but this is one thing people always fail to consider:

      God is all of the following (not a complete list, but I've inserted some important missing pieces. For more characteristics, and how these fit together, consider reading Knowing God by J.I. Packer):

      • omnipotent
      • good
      • holy
      • just

      For a just and holy God it is possible to also be fully good and omnipotent and have the existence of things like natural disasters. I won't debate the point ad infinitum here as most are wont, unless people really want to disucuss it. I'd encourage you to do a little research on what 'just' and 'holy' mean and how those tie in with 'good' and 'omnipotent'.

      Also, what's worse than holding "the fear of eternal damnation" over people (which I agree is an unfortunate approach) is to withold from people the hope of a meaningful existence (even the atheist Bertrand Russel said, "life without God is meaningless").

      --
      "There are a dozen opinions on a matter until you know the truth. Then there is only one." - CS Lewis (paraprhase)
    14. Re:Marketing ploy? by artemis67 · · Score: 1

      I think it's more about nailing the informer than squashing the rumor. Apple knows that they are confirming DrinkSecret's rumors by doing this, but they willing to do that to squash the source of the leak.

    15. Re:Marketing ploy? by torpor · · Score: 2, Informative

      Occasionally I get insider knowledge about whats going on inside the company as well as companies that make synths and other goodies. Sometimes I'll post a rumor about it that is so vague that no one will ever guess (but be completely obvious when its released), but never any details. Sadly, the details are never from the guys that work there (I'm very good friends with a few upper management types as well as the lowly cubicle jockies) -- its always from contractors or beta testers looking to make their mark.


      As I work for a company that is often the target of your rumour-mongering, I gotta say, you don't really do a good job of differentiating yourself from "contractors and beta testers looking to make their mark", though. The difference between 'fucktards who run Thinksecret' and 'gossip junkies on sonikmatter'? Not much, really. Thinksecret just has more readers.

      I'd put you in the same camp, frankly; just because you have a 'mob' behind you in the sonikmatter forums, doesn't excuse rampant unravelling of product development and marketing campaigns by a self-righteous 'few' who think they have a God-given right to promote the open propagation of trade secrets far and wide.

      Its like, I just discovered that you've been working on a new back-end for sonikmatter, and I know one or two of your passwords. Because I'm self-righteous, its my duty to propagate these details about your back-end far and wide...

      Personally, the slimey nerds always trying to 'get the scoop before everyone else' has often tainted the market (synths) I work in.. those guys really make it un-fun to have something cool to tell the world about.

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
    16. Re:Marketing ploy? by hom · · Score: 0, Offtopic

      The Bible was compiled 300-400 years after Jesus by the Romans. Many texts were considered for the Bible. The ones we know today were selected and edited for the usefulness of their stories not the truthfulness of the tale. Having said that; watching thinking bags of dirt ask for proof of "God" is one of the most surreal and ironic experiences we as humans have to look forward to

    17. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      The implication is that ThinkSecret is actively soliciting people to violate their NDAs.

    18. Re:Marketing ploy? by Alan+Partridge · · Score: 1, Interesting

      Why is life being meaningless a problem?

      Tennis is meaningless, yet it can still be good fun.

      --
      That was classic intercourse!
    19. Re:Marketing ploy? by clifyt · · Score: 1

      Jay --

      I don't think I've ever said anything about your products that wasn't sent from the guys in charge of the company. I don't own a virus, but I do like the product line.

      Honestly, I don't know anyone personally well enough to get any info from that does. Your company is as niche as the Kurzweil market I support (though with a bigger market share these days and actual potential).

      But no -- I've never said anything about the Access line that wasn't told to me at a tradeshow infront of a dozen others or sent to me in an official email. Maybe if I owned one, I'd try to get in someones pants, but this hasn't happened yet :-)

      And if you ever see anyone promoting tradesecrets in our forum -- you know our email. I don't take kindly to this stuff and never have (actually I was really pissed off a few years back when a marketting director at one of the softsynth companies gave me a 'press release' with info that he wanted out -- only to claim a few days later it was leaked. I posted his note in full after that -- I don't like to be played).

      Point out an article I've written and wasn't just posted in our forums by one of our junkies and I'll publicly apologize and call myself a hypocrite.

    20. Re:Marketing ploy? by Refrag · · Score: 1

      ThinkSecret has it wrong. It's a new $500 word processor.

      --
      I have a website. It's about Macs.
    21. Re:Marketing ploy? by mausmalone · · Score: 1
      I personally would not divulge that level of detail about a product on a internet community and I hope the guilty party is happy with the result.
      I'm sure they are happy with the result. Whichever Apple employee has leaked the "secret" info (which has been rumored for well over 10 years now) has garnered a lot of press for it, as well as frothing-at-the-mouth anticipation from Apple fanboys and fangirls. If Apple delivers anything remotely close to what was described, it's going to sell like gangbusters because it'll be trumped up beyond belief on every Mac forum from here until WWDC. I almost expect a leaked memo from Apple in a few weeks encouraging employees to divulge upcoming product info to rumor mills, since every time it happens, Apple winds up better for it.
      --
      -=-=-=-=-=
      I'd rather be flamed than ignored.
    22. Re:Marketing ploy? by squiggleslash · · Score: 4, Insightful
      Let's pretend Squiggleslash Corp is about to release the MicroSquiggle 6000, a dual 2.8GHZ 970 based desktop computer with a built in LCD monitor that's 2"x20"x14". Price hasn't been determined yet, but our marketing people are pretty sure the sweet spot is about $2,000. We'll decide in a meeting this week so we can announce the complete package at SquiggleExpo.

      ThinkSquiggle then publishes a leaked story, clearly coming from someone with an NDA, who claims that Squiggleslash Corp is about to release a new computer, probably part of the MicroSquiggle line, a dual 970 based desktop computer, probably 2GHz or better, with a built in LCD monitor. The dimensions are about 20" across, it's about 2" thick, and it's sub-$1,000.

      The specs are largely right. The price (and clockspeed) is almost certainly wrong. Does Trade Secret law apply in this case?

      Changing the specs a little, supposing SquiggleInsider has also got a friend working at a factory in Taiwan. He reports that the device doesn't actually have a built-in LCD (that's 'cos the factory ships units with a plate in place of the LCD, the LCDs being inserted in another factory three blocks down the road. Hey, it was cheaper that way. At Squiggleslash, we're always looking for savings we can pass on to YOU the customer. Besides, these LCDs are sweeeeeeeet. We didn't want the first factory to install them because they're actually quad-colour, so those women with the reverse colour blindness thing can now see photo-realistic pictures. We're also coming up with three models of two colour LCD too, for slightly less, for colour blind users. Anyway, that's all a major trade secret, so don't tell anyone) So SquiggleInsider then publishes:

      Squiggleslash Corp is about to release an entirely new machine at SquiggleExpo! Sporting two 2.8GHz G5s, the machine is headless, and according to other rumour sites, is priced at $999!
      So has SquiggleInsider also published trade secrets, despite getting the story wrong?

      The answer is: probably. And from Squiggleslash Corp's point of view, we're fucked. Since SquiggleInsider and ThinkSquiggle published these rumours, sales of the MicroSquiggle 100 - our current lowest price MicroSquiggle - have plummetted, even though the MicroSquiggle 6000 will cost nearly twice the price and be aimed at a completely different group of people. So, given the chance, we want to take action.

      Which, when Steve Quiggleslash owned Squiggleslash Corp, would probably have meant we'd have sent out a few angry letters and announced the product early so there are no false expectations. Unfortunately we were taken over by Steve Jobs last week so lawsuits are pending...

      --
      You are not alone. This is not normal. None of this is normal.
    23. Re:Marketing ploy? by Your+Anus · · Score: 3, Informative

      This kind of thing has happened before, and the site publishing the trade secrets was not liable, because they did not steal the secrets themselves.

      --

      In the USA, we like stuff watered down, like beer, television, and freedom.
    24. Re:Marketing ploy? by gl4ss · · Score: 2, Informative

      however... thinksquiqqle didn't steal that information and neither was thinksquiqqle under nda that would have forbidden them from giving that information on.

      the responsibility is on the person who leaked the data, HE is the one who breached the contract he had. now, think* might be sued to reveal their sources, they could of course claim that it was an anonymous email from what seems like a webkiosk, or a post to their mailing list, or forums, or wherever - in which case they're not more responsible for the information than slashdot would be if i put some trade secrets here in this post.

      once the info is out it no longer is a secret, and generally anyone can report and talk about it - there's no law about discussing information that is already out in public(well, patriot or whatever might prevent even that stateside).

      --
      world was created 5 seconds before this post as it is.
    25. Re:Marketing ploy? by torpor · · Score: 2, Interesting

      But no -- I've never said anything about the Access line that wasn't told to me at a tradeshow infront of a dozen others or sent to me in an official email. Maybe if I owned one, I'd try to get in someones pants, but this hasn't happened yet :-)


      okay, well i apologize. i clearly need to get my sonikmatter personalities straight. there have been threads discussing current product development, though, which have made me literally cringe ...

      and i know you have a good enough relationship with the marketing folks here to have a 'line' on new details .. its those secret tips from beta testers that never get 'squashed' which irk me most ..

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
    26. Re:Marketing ploy? by shotfeel · · Score: 1

      But doesn't that defense go out the window once your actively soliciting insiders to divulge trade secrets? Is thinksquiggle actively instigating the theft of trade secrets? If so, seems they could be liable (IANA...)

    27. Re:Marketing ploy? by shotfeel · · Score: 1

      your--you're

      I know, use preview next time.

    28. Re:Marketing ploy? by shotfeel · · Score: 1

      Thinksecret hasn't signed an NDA, they're not oblidged not to publish anything. On what basis then can Apple stop TS from saying what it wants?

      It all depends on how they got the information. The cnet article implies that ThinkSecret people are actively recruiting people to provide them with insider information. If they are the ones who are intigating the theft of trade secrets, it seems they should be held liable.

    29. Re:Marketing ploy? by shotfeel · · Score: 1

      If Apple delivers anything remotely close to what was described, it's going to sell like gangbusters because it'll be trumped up beyond belief on every Mac forum from here until WWDC.

      Or the opposite happens.

      The rumors, which always sound too good to be true, are too good to be true. People look and see that Apple didn't deliver what they were "supposed" to deliver for the lowball price rumored.

      Every article published following the actual announcements starts off by dissing Apple for missing the rumored price point and pricing it too high.

    30. Re:Marketing ploy? by Denver_80203 · · Score: 1

      Every article published following the actual announcements starts off by dissing Apple for missing the rumored price point and pricing it too high

      Maybe that's because every Apple product IS priced too high???

    31. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      Um. No. Wrong. Sorry. Try again.

    32. Re:Marketing ploy? by Anonymous Coward · · Score: 0
      they're actually quad-colour, so those women with the reverse colour blindness thing can now see photo-realistic pictures. We're also coming up with three models of two colour LCD too, for slightly less, for colour blind users
      *runs to the patent office*
    33. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      1. The smiting parts were compiled long before Jesus.
      2. It's thinking bags of meat to you, sir.

    34. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      IANAL but I always thought that the purpose of Trade Secret law is to protect a company against people informing competitors of TRUE information (i.e. Trade Secrets) not FALSE information. The legal defence against false information is Libel or Slander...

      Holy crap- you're right! Quick call Apple's legal team and let them know their defense is completely wrong! Good thing you are the only person who has thought about this and brought it to everyone's attention- otherwise those silly lawyers would have surely lost the case!

    35. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      This is just stupid,Go figure its Apple.... How many articles were published about the Xbox and its specs????? How many have been recently about the second generation Xbox???????? Now tell me how many articles you have read about MS suing these people for trade secrets???? NONE! Thats right Mac lovers/MS haters big ole evil monolopy MS has filed zero lawsuits..........Prolly cause there is nothing to sue over.........

    36. Re:Marketing ploy? by gl4ss · · Score: 1

      depends what you call "active".

      i don't think they're blackmailing anyone.

      just sayint that you're intrested in stuff nobody's heard before is hardly the same as forcing someone to breach their contracts...

      --
      world was created 5 seconds before this post as it is.
    37. Re:Marketing ploy? by jbolden · · Score: 1

      The tabacco companies made similiar claims against CBS and PBS. They lost. The courts have held again and again that offering to publish secret information does not constitute interference with the original contract (as contrasted with say offering say a bribe to sell you a trade secret for your own company...)

    38. Re:Marketing ploy? by jbolden · · Score: 1

      But doesn't that defense go out the window once your actively soliciting insiders to divulge trade secrets?

      Nope. This has already been tested in court. The media is free to solicit people to violate their NDAs with offers to publish the information.

    39. Re:Marketing ploy? by DoubleTallLatte · · Score: 1

      Apple is reasonably protecting themselves. Think of their history! Microsoft copied the original OS to create Windows and OS X to create XP. It's obvious where the ideas are from but Apple unsucessfully sued Microsoft. True, this maybe a marketing ploy, people are hearing about the headless Mac, but this also opens a whole new arena for critizism. That's not good for apple. I think a lawsuit of anykind is bad for publicity. Apple spends years on R&D, and have their ideas stolen overnight because of a leaked rumor. Find that some PC company decided to come out with a variation of their design before they announce theirs. Then they are no longer innovative, they are no longer new and creative. Then they lose their stance in the personal computing industry. Imagine IBM coming out with an iPC before Apple designed their original iMac. Where would Apple be now?

    40. Re:Marketing ploy? by Anonymous Coward · · Score: 0

      I'm sorry guys. But if the washington post can't be sued for divulging the name of the CIA agent Valerie Plame (thank you Mr. Rove) which is a serious issue of national security, then why the fuck should "think secret" be sued over something far less serious.

    41. Re:Marketing ploy? by Frizzle+Fry · · Score: 1
      God does not interfere in the world.

      Please go and explain this to the millions of people who pray to God every day asking him to help them by interfering in the world. You could save them a lot of time.
      --
      I'd rather be lucky than good.
    42. Re:Marketing ploy? by Moofie · · Score: 1

      Apple's customers (you know, the ones who pay the prices) disagree.

      --
      Why yes, I AM a rocket scientist!
  2. Variation on a classic by Sloppy · · Score: 1
    "One man speaks a trade secret, a thousand other repeat it as a rumor."

    Poor Apple. Is this Osbourning their iMac sales or something?

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    1. Re:Variation on a classic by Anonymous Coward · · Score: 1, Insightful

      For those no in the know the osbourne effect is explained here

      http://www.guardian.co.uk/obituaries/story/0,360 4, 922517,00.html

      Apple has been wary of this for a long time too.

      And also, for ppl who think apple are stupid. They are not. For example, ever wonder why there is a one button mouse?

      Think about the requirements that puts on the software designers to make things simple if they know the target market only has one button. They will always make a way to do it with one button. They may well make a right click hidden menu and pro shortcuts, but the simple method always has to be there. Hence their software and OS more usable (to a newbie) than something like the GIMP which starts off with some weird assumptions. Not that GIMP is bad, or linux for that matter, I would prefer to see them prevail over any apple product. I am just explaining why the apples succeed in BOTH newbie and tech markets, because it is possible to do BOTH.

      When in doubt, do both. I.E GIMP should have a toggle to MDI mode, but it doesn't because they think only one way can suceed. When in fact adding both ways would be the true success.

      Everything about apple is calculated. It's not warm and fuzzy at all.

  3. hallelujah by johansalk · · Score: 0, Offtopic

    An inexpensive PC and an office suite! All that is needed for Apple to rock the world. Now let's just hope they can manufacture enough of them to keep up with demand (that's always been their problem).

    1. Re:hallelujah by joesoundbyte · · Score: 0

      allegedly

    2. Re:hallelujah by AC-x · · Score: 1

      A cheap Apple computer is exactly what Apple need, if it wasn't for the price I would've recomended an Apple to all my computer illiterate family members.

      However to really be mass market they'll need to get a lot more game developers on board and raise it's profile with the gaming comunity (Games are pretty much the only thing my 2 brothers do with their PCs)

    3. Re:hallelujah by Anonymous Coward · · Score: 0

      Pretty much what Ubuntu Linux does to a PC.

      Only the PC is quicker, cheaper and more extensible

    4. Re:hallelujah by Dan+Ost · · Score: 1

      As interest in Apple products increase (thanks in large part to people's
      positive impressions of the iPod and encouragement of windows users to
      migrate to OSX by their technical friends), support for new games will
      become more common.

      Also, since porting games to OSX is not significantly different from porting
      to Linux, the increased popularity of Linux should help Macs get new games
      too.

      Anyway, that's my theory.

      --

      *sigh* back to work...
    5. Re:hallelujah by Wieland · · Score: 1

      Your side of the Atlantic, maybe. Regretfully, Apple's products tend to be at least twice as costly in Europe, so I figure the $500 Mac will be at least 700 or 800 euro's here. For that amount of money, I could still buy two, maybe even three x86-based machines with comparable specifications.

    6. Re:hallelujah by geoffspear · · Score: 1
      Also, since porting games to OSX is not significantly different from porting to Linux, the increased popularity of Linux should help Macs get new games too.

      You have no idea what you're talking about. Porting games to the Mac is nothing like porting games to Linux. There is no market for X Windows based games for the Mac. One could argue that there's probably not much of a market for commercial X Windows based games for Linux, either, but Mac users aren't going to windely adopt even free games that don't use native Mac APIs. The average Mac user won't even install X11, let alone play games under it.

      --
      Don't blame me; I'm never given mod points.
    7. Re:hallelujah by arose · · Score: 1

      And you are free to talk about Hoary.

      --
      Analogies don't equal equalities, they are merely somewhat analogous.
    8. Re:hallelujah by AKnightCowboy · · Score: 1
      $500 isn't inexpensive, I can get a Dell system WITH a monitor for less than that and it includes Windows and an office suite. Try again Apple.

      /just kidding, I'm going to snap one of these up after they're announced!!

    9. Re:hallelujah by flosofl · · Score: 1

      $500 isn't inexpensive, I can get a Dell system WITH a monitor for less than that and it includes Windows and an office suite. Try again Apple. Yes, but you see, that Dell comes with Windows. And that's more of a price than I'm willing to pay :)

      --
      "This calls for a very special blend of psychology and extreme violence" - Vyvyan "The Young Ones"
    10. Re:hallelujah by Cmdr+TECO · · Score: 1
      Apple's products tend to be at least twice as costly in Europe
      No, they don't.

      eMac: $799 vs £467 = $873: 9% difference
      iBook: $999 vs £595 = $1110: 11% difference
      iMac G5: $1299 vs £785 = $1450: 12% difference

      Not too bad, given the higher costs of doing business there. I'd guess a $500 Mac would sell for around £350.

      Note 1. I picked the low-end models because the rumoured new model is at the low end.
      Note 2. I took prices from the UK online store because I can read English, and the UK is in the EU so Europeans can buy from there. No offense to my English friends is intended.
      Note 3. Your local sales taxes are not Apple's fault.

      --
      echo 33676832766569823265328479713269.8639857989Pq | dc
    11. Re:hallelujah by Dan+Ost · · Score: 1

      It's my understanding that Doom 3 uses OpenGL.
      It's also my understanding that OSX uses OpenGL.

      What am I missing?

      --

      *sigh* back to work...
    12. Re:hallelujah by geoffspear · · Score: 1
      You didn't mention OpenGL in your statement that porting games to OS X is like porting games to Linux. For the vast majority of games, porting from Windows to Linux and porting from Windows to OS X are going to be completely different processes.

      Porting games that use APIs in Windows that are also available in both Linux and OS X will be easier, but they'd be easier to port to OS X even if Linux didn't exist, so I don't see the relevance.

      --
      Don't blame me; I'm never given mod points.
    13. Re:hallelujah by fyngyrz · · Score: 1
      I could still buy two, maybe even three x86-based machines with comparable specifications.

      The most important specification for any computer is what useful applications software it can run as compared to whatever else is a possible candidate for the role in question. Period. End of story.

      Making a comparison between OS X and Windows isn't reasonable when you actually look at what you can use the machine for.

      Computers are only as valuable as the sum of the hardware and software.

      If Apple released a sub-$500 Mac, it would make a lot of sense to me; it might be worth purchasing as an item of interest to go alongside my workhorses. I might even find something worthwhile for it to do, since lots of Linux-like software can be made to run on it. But it might still be too expensive -- after all, you have to add the cost of the software, which for me would probably include Photoshop and similar items. Maybe sub-$300 would be more reasonable for a proprietary architecture. Kind of like a playstation. What I do know is I'm not shelling out $800/US for a Mac. Ever. :)

      --
      I've fallen off your lawn, and I can't get up.
    14. Re:hallelujah by Wieland · · Score: 1

      Twice as costly, I admit, is an exaggeration. Nonetheless, I certainly don't seem to be the only one complaining about Apple's pricing. The Mac Mini will on average be about 10% more expensive in the EU, even though from what I hear Apple is assembling them in the Czech Republic (an EU member state!). Some of my fellow Europeans have even started a petition for Apple to lower their prices.

  4. Suing your fans... by igorthefiend · · Score: 4, Funny

    Well, it worked for the MPAA and RIAA.... ;)

    1. Re:Suing your fans... by BobPaul · · Score: 1

      Apple Computer has sued website Think Secret for allegedly divulging trade secrets

      Where do you read "Apple Computer has sued a 19 year old iMac owner and an 80 year old PC user"?

    2. Re:Suing your fans... by igorthefiend · · Score: 2, Insightful

      That's why it's "funny" rather than "informative". But seriously, suing people who are effectively giving you free publicity could come back and bite you in the future, perhaps when you *want* to leak something.

  5. Apple should make up rumors! by BobPaul · · Score: 4, Funny

    Apple really needs to start spreading their own rumors. That way the correct to false rumors ratio could be kept in their favor and the effect leaked truths have on product launches would be lessened as fewer people would believe them.

    1. Re:Apple should make up rumors! by agent+dero · · Score: 4, Insightful

      how do you know they haven't been spreading their own rumours... ;)

      --
      Error 407 - No creative sig found
    2. Re:Apple should make up rumors! by TheRaven64 · · Score: 1

      I believe ThinkSecret keeps track of informants and doesn't publish things until the informant has proved reliable a few times. Apple would have to actually give away some `trade secrets' for every false rumour they planted. Of course, they could only leak things they knew had already been leaked...

      --
      I am TheRaven on Soylent News
    3. Re:Apple should make up rumors! by Anonymous Coward · · Score: 0

      Yeah, it's pretty sad when you have news media like usatoday (& others) publishing articles and investors making comments that affect the stock price that are solely based on rumors.

    4. Re:Apple should make up rumors! by sg3000 · · Score: 2, Interesting
      > how do you know they haven't been spreading their own
      > rumours... ;)

      I think they've done this before.

      Back in 1998, rumor sites started talking about a new product Apple was going to launch dubbed "Apple Media Player", with a code name of "Columbus". Eventually mainstream news outlets picked it up. For example, C|Net wrote an article "Apple stakes future on new device".

      Apple Computer (AAPL) is working on portable and TV set-top entertainment devices that offer Internet access and play everything from music CDs to DVD movies, as the company refashions itself for the convergence of consumer electronics and PC technologies.

      The idea was it was supposed to compete with WebTV.

      So everyone went into MacWorld thinking that Apple was going to get into the "set-top box" business. Instead, Apple introduced the iMac.

      Some people thought that Apple allowed the rumors of the "Apple Media Player" themselves in order to distract from the iMac's launch. It was even thought that the name was chosen to suggest that Apple was playing the media.
      --
      Insert simplistic political, ideological, or personal proselytization here.
    5. Re:Apple should make up rumors! by Anonymous Coward · · Score: 0
      how do you know they haven't been spreading their own rumours...

      Shouldn't they start with the Newton? That'll work up the faithful . . . .

    6. Re:Apple should make up rumors! by BobPaul · · Score: 1

      how do you know they haven't been spreading their own rumours... ;)

      Umm.. because they're sueing people.

  6. Bad Apple. by onion2k · · Score: 2, Interesting

    Apple couldn't find the internal leak, so they're shooting the messenger.. Not the nicest tactic ever.

    1. Re:Bad Apple. by m_dob · · Score: 2, Informative

      Apple couldn't find the internal leak, so they're shooting the messenger.

      Yeah they have. Those are the unnamed individuals named in the suit

    2. Re:Bad Apple. by leuk_he · · Score: 1

      I know something about this new apple, but if i told you i have to kill ^h^h^h^h sue you. 8)

    3. Re:Bad Apple. by CynicTheHedgehog · · Score: 2, Interesting

      Or, they begin a lawsuit and the discovery process through which they can acquire much more information than they could otherwise. If the judge decides there is a case, then Apple is free to request (and must be provided) a lot of information it would not otherwise be privvy to...including ThinkSecret's source(s). Once they have the source I am sure the lawsuit will be dropped, since ThinkSecret itself is not under NDA. However, the source(s) will likely be terminated and/or sued themselves.

      Unless, of course, ThinkSecret destroys documents and/or lies under oath. One would hope that the "hero" in this story would suck it up and give Apple what they want so that they can enforce the contractual agreements they do have.

    4. Re:Bad Apple. by afidel · · Score: 1

      Or, thinksecret can do what real journalists do and refuse to reveal their source and get thrown in the poky for a little while for contempt of court. We have freedom of the press but no one ever said it came without cost or strings attached. Personally if I was a journalist I would NEVER give up a source because doing so would mean you aren't very likely to ever get another one.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    5. Re:Bad Apple. by CynicTheHedgehog · · Score: 2, Insightful

      There are limits on free speech. Contractual agreements are one of them. ThinkSecret may be free to express anything they like (and are), but their source is not.

      Besides, this is not some human rights violation or political scandal. Apple seems to be trying to prevent damage to their business from stock price inflation and consumer disappointment, which in my opinion is a worthy goal. In any case, if someone signed an NDA and spilled the beans then they should be punished.

      Furthermore, ThinkSecret is profiting from this secret information, so it's not as if they are some altruistic, pro-consumer reporter. If Apple can demonstrate that ThinkSecret profits from information that ultimately causes damage to Apple's business, then they may have a case against them as well.

    6. Re:Bad Apple. by Vellmont · · Score: 2, Insightful


      ThinkSecret may be free to express anything they like (and are), but their source is not.


      Then why sue ThinkSecret? Oh, for the skeevy legal maneurvering of discovery. ThinkSecret isn't guilty of anything, but sue them to get information.


      Furthermore, ThinkSecret is profiting from this secret information, so it's not as if they are some altruistic, pro-consumer reporter. If Apple can demonstrate that ThinkSecret profits from information that ultimately causes damage to Apple's business, then they may have a case against them as well.


      Utter bullshit. The first amendment protects ThinkSecret from any "you hurt our business" crap. There's no NDA on ThinkSecret, therefor Apple has no case. The whole thing is just Apple doing sleazy legal maneuvering to obtain information on who leaked the information. Similar lawsuits have been brought against sites advertising what was on sale the day after thanksgiving.

      --
      AccountKiller
    7. Re:Bad Apple. by ciroknight · · Score: 1

      not to defend overlegits but...

      I do believe Apple has a case this time, although I doubt it'll go to court and I'm sure Apple would settle with ThinkSecret for the names of the parties involved; I believe Apple could argue that without ThinkSecret, these persons would have never broken contract, and (IANAL) that sounds very much like an Induction charge (which is the Civil complement of the Criminal "Accomplice" to *crimename*).

      If I were in ThinkSecret's place, I'd sit down with Apple's lawyer, tell them the name of the source who provided the information, pay a tiny little fee to the lawyers involved, and have a nice day.

      --
      "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
    8. Re:Bad Apple. by Vellmont · · Score: 1

      I hope to hell you're not right. If corporations can cry foul anytime "secret" information is leaked that's a major problem with freedom of the press. All corps need do is make any problem with their products a "trade secret" and the press will be muzzled on reporting on it. Firestone tires de-treading? Trade secret. Phen-Fed causing pulmonary problems? Trade secret. Cigarette companies knowing the addictiveness of nicotine and trying to enhance it's addictiveness? Trade secret, can't publish.

      I truly fear a country where Corporations can just hush up whatever they want. Apple's cheap PCs isn't in the same scope of public interest as pharmaceutical companies keeping secrets about harmfull products, but it would set a dangerous precedent.


      If I were in ThinkSecret's place, I'd sit down with Apple's lawyer, tell them the name of the source who provided the information, pay a tiny little fee to the lawyers involved, and have a nice day.

      Assuming they have the money to fight it, I'd wait for a court order to reveal the source. If they reveal the source anytime a tiny amount of pressure is applied then no one will to them ever again (which is what Apple really wants).

      --
      AccountKiller
  7. How is this a trade secret? by buro9 · · Score: 4, Insightful

    It's not as if anyone else is allowed to produce a cheap Mac to compete with Apple (thus beating them to it), as Apple hold all the cards for that.

    Cheap PC's already exist... so where is the competition that they are afriad of? Who can take advantage of this "trade secret"?

    As far as I can see (not far having not RTFA) this is just good journalistic work, and good promotion for Apple.

    1. Re:How is this a trade secret? by Shisha · · Score: 1

      I generally agree, but just to play devil's advocate:

      Say a lot of people who wanted to buy a lot of eMacs won't do so now and wait for the cheaper "cheapMacs"?

      No sorry it does not make any sense to me either. You must be right.

      Or maybe it's just that Steve Jobs is an exhibitionist and wants the crowd to oooh and aaah even louder when he unveils the new products?

    2. Re:How is this a trade secret? by mysticwhiskey · · Score: 1

      Exactly my thoughts.

      --

      Stuck down a hole! In the middle of the night! With an owl!

    3. Re:How is this a trade secret? by nkh · · Score: 2, Interesting

      According to TS, this iMac was supposed to be for Windows users who had a previous Apple experience with the iPod. My Apple-fanboys friends always show me how OSX is the best OS ever and Apple is a great company. I never thought of buying a Mac before, but MAYBE this cheap Mac would have been a good introduction. It can be the Windows XP killer we've all been waiting for.

      But all I see of this Apple world is Steve trying to sue its customers and most loyal fans. I don't think I'm intersted anymore...

    4. Re:How is this a trade secret? by BetterThanCaesar · · Score: 2, Insightful

      Maybe they were about to release a $600 Mac. Now, there will be great disappointment when they charge more than the rumours said, and they will have to defend themselves by saying "We never said we'd release a $500 Mac", but the damage is already be done.

      --
      "Stop failing the Turing test!" -- Dilbert
    5. Re:How is this a trade secret? by Anonymous Coward · · Score: 0

      Ever herd of internal trading ? *HINT* stocks !

    6. Re:How is this a trade secret? by Anonymous Coward · · Score: 0

      You do realize that the lawsuit against TS is an attempt to get them to divulge the names of the person(s) that leaked the specifics on this so they can go after /him/? I don't know about you, but if I were a company, and DIDN'T enforce my NDAs, they become about as useful as a condom machine in the vatican.

      The bizarre thing is, despite having small market share, their beta versions of the OS leak more reliably out into the casual piracy circles (i.e. P2P) more often than MS beta copies. They recently said enough is enough and is cracking down on those violating their NDA to provide these betas to the community. The same goes for their business plans, which can change, but when a reliable rumor comes along, and Apple doesn't deliver, it does damage Apple (and the stock value). Apple should just let the financial and mindshare damage happen?

      Nah, so far, unless Apple sues TS in an effort to /kill/ them, what they are doing is well within the bounds of what they are allowed to do by federal law and the NDA signed by the person who leaked the specs to TS.

    7. Re:How is this a trade secret? by spotteddog · · Score: 1
      so where is the competition that they are afriad of?


      They are afraid of getting stuck with lots of inventory of other models. If I was looking for a Mac right now, I'd be looking at dropping at least $ 1000.00. If I heard that Apple was about to release a Mac that was about as good (or maybe even better) for my needs for $ 400 less, I would have to seriously look at waiting for the less expensive model.

      So Apple has warehouses full of systems that suddenly quit selling because the market is expecting the next new and less expensive Mac. Throw in the fact that they will not be able to make up the profits on the lower cost units and you have a very real case of damage to the corporate bottom line from this type of "rumor."

      --
      . there used to be a sig here.....
    8. Re:How is this a trade secret? by Raptor+CK · · Score: 1

      Look at a Mac from a peripherals standpoint. Let's go with a Powerbook.

      OpenGL acceleration. USB 2.0, Firewire 800, integrated Bluetooth, 802.11g, DVI-out, Gigabit Ethernet, modem, DVD-R drive, and a microphone jack. It's a lot, and it's not that common amongst notebooks.

      What Apple tends to do is be the first, or very early, to market with a given technology. USB, WiFi, Firewire, Bluetooth, etc. The main innovation isn't in the whiz-bang CPU, or some new bus design, although the G5 is known for that, it's in the usability, and the options. It's probably not that they're just releasing some random headless Mac, it's that they're either sitting on something absolutely unheard of in a cheap computer, or it's not a cheap computer at all, and all the buzz is going to kill their bottom line.

      --
      Raptor
      "Procrastination is great. It gives me a lot more time to do things that I'm never going to do."
    9. Re:How is this a trade secret? by Anonymous Coward · · Score: 0

      This better not be the WindowsXP killer.

      Please, lord, no. Being under Apples thumb would be terrible.

      You think its bad with a software "monopoly"? You just wait until theres a single vendor in charge of hardware, software, content.. All of it.

      You might think Apple/IBM are all nice artsy-fartsy hippie types, but that's only because you're a COMPLETE FUCKING ZEALOT MORON.

      I like my platforms open. Wintel is much much more open than Apple ever will be.

    10. Re:How is this a trade secret? by Megane · · Score: 1
      Anyone with any savvy about Apple should know to never buy a new Mac less than two weeks before a traditional major announcement show (currently MWSF and WWDC), unless you're obviously getting a closeout deal (like how I got my 500MHz Pismo back in Dec 2000).

      I'm thinking maybe Apple seems to be so pissed because TS got some detail wrong, but this definitely adds credence to the rumor that Apple is coming out with some kind of headless intro iMac/eMac, and it's pretty likely to be sub-$600. Not that I'd buy one, since I've been wanting dual Ethernet for the Macs I've gotten lately, but if it's a "Media Center PC" type of Mac, then I'll definitely be interested.

      Now I'm more interested than ever in seeing next week's keynote.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    11. Re:How is this a trade secret? by jbolden · · Score: 1

      The media is perfectly entitled to publish information they believe to be true that harms a company's sales. The first amendment hasn't been repealed yet.

    12. Re:How is this a trade secret? by Anonymous Coward · · Score: 0
      It's not as if anyone else is allowed to produce a cheap Mac to compete with Apple
      What's stopping them? You make your PPC board run Darwin, you get a video card from ATI or Nvidia that Quartz supports, and you're good to go.
    13. Re:How is this a trade secret? by Anonymous Coward · · Score: 0

      Also consider this. Word is out that a $500 cheap headless Mac will be introduced on Jan 1.. So all next week, Dell runs 10 times their normal amount of TV ads, showcasing some $400 shitbox 2GHz Celery PC that comes WITH a monitor and a FREE PRINTER too! And it runs Windows, so it's compatible with all your friends and colleagues.

      How many non-tech-savvy people are going to see this new Mac, $100 more for something that's slower, incompatible, with NO monitor and NO printer... and say "FUCK THAT"?

      Without the leak, Dell doesn't have any clue what Apple's going to announce, so they can't run such a targeted campaign.

  8. Bad Apple by Anonymous Coward · · Score: 5, Insightful

    I really like Apple. Though I had my share of problems with Apple products I generally think they make fine products and I definately prefer OSX to Windows.
    But things like this really piss me of (excuse my language).

    Doesn't Apple recognize, that sites like Think Secret actually help Apple? Just think about how many stories there are on the web about rumours that immanate from these kind of sides and how much exposure these stories give to Apple.

    Ah well, but judging from experience, the Apple advocates on /. will soon tell us why Apple is right in doing something that would certainly be considered evil by the /. crowd if any other company did it. Talk about a loyal followin.

    1. Re:Bad Apple by Anonymous Coward · · Score: 0, Flamebait

      None of you dumbasses get the idea that the more shit gets leaked before the big "unveiling" the less interested the media is going to be in covering said event, thereby directly translating into lost "free advertising" that Apple, moreso even than other companies, counts on. The piddly exposure they get on the rumor sites is just a bunch of existing mac fan geeks anyhow, and nothing compared to the general public splash made by the big media who cover the unveiling. This is the whole reason they try to clamp down on leaks. It's nice for us fanboys to gossip and all, but don't act like the leakers and the rumor sites who pander to them are doing Apple any favors.

    2. Re:Bad Apple by rdc_uk · · Score: 1

      I'm in the "apple advocates" camp, sort of.

      I think this reinforces two lessons of the early 21st century:

      There is no such thing as a "nice" company.

      There is no such thing as a responsible legal department.

      (Companies, after all exsit to do _nothing_ but make money, legal departments can only demonstrate their performance in "amount of litigation participated in" - Its a brave new world, friends!)

    3. Re:Bad Apple by Anonymous Coward · · Score: 0

      How can this help apple?

      If anything, this kind of announcement hurts because it gives anyone who just decided to buy an imac / emac incentive to wait a bit. It hurts Apple.

    4. Re:Bad Apple by Ford+Prefect · · Score: 3, Insightful

      Doesn't Apple recognize, that sites like Think Secret actually help Apple? Just think about how many stories there are on the web about rumours that immanate from these kind of sides and how much exposure these stories give to Apple.

      Yes, but if the rumours are wrong, they can damage how any real products might be perceived.

      Okay, I'll invent the next iPod rumour - it's going to have full video capability, an 18 hour battery life and the top model will have a 220GB hard disk. You can connect up a digital camcorder to its Firewire port, or a camera to its USB port, and use it to store all your photos and video, for syncing into the next-generation iLife suite.

      If someone picks up on that rumour, and if it gains legitimacy, people may be disappointed by the next real iPod.

      I've got an iBook, and while it's a great machine I still look on with bemusement at some of the more fanatical followers of Apple. As, I imagine, do some of the levels of Apple management - why, when Fred Smith worked at Dell, he didn't have www.DellSecrets.web posting distorted rumours about the latest products... ;-)

      --
      Tedious Bloggy Stuff - hooray?
    5. Re:Bad Apple by Apatharch · · Score: 1
      (Companies, after all exsit to do _nothing_ but make money, legal departments can only demonstrate their performance in "amount of litigation participated in" - Its a brave new world, friends!)

      If you'll excuse the pedantry, I suspect that the proportion of successful litigation may also be regarded as a good benchmark....

    6. Re:Bad Apple by Anonymous Coward · · Score: 0

      First off, I'd like to thank you for calling me a dumbass.

      Apart from your language I also have a problem with your reasoning. On the one hand you claim, that these rumor sites are only ever read by geeks, so that the advertising effect is negligable.

      On the other hand you claim that these rumor sites that are only frequented by geeks lead to less interest in the mass media when something new gets unveiled by Apple.

      Frankly, I do have a problem to reconcile these two claims.

    7. Re:Bad Apple by julesh · · Score: 2, Insightful

      Yes, but if the rumours are wrong, they can damage how any real products might be perceived.

      Okay, I'll invent the next iPod rumour - it's going to have full video capability, an 18 hour battery life and the top model will have a 220GB hard disk. You can connect up a digital camcorder to its Firewire port, or a camera to its USB port, and use it to store all your photos and video, for syncing into the next-generation iLife suite.


      You see the problem here, though? Because that rumour isn't accurate, it is obvious that you haven't broken any NDAs by spreading it. Therefore Apple _cannot_ sue you over it.

      In order for them to consider taking action over an NDA breach, the information must be accurate. Otherwise it isn't an NDA breach.

      Unless Apple has been spreading disinformation under NDA. Which would be a wierd thing to do.

    8. Re:Bad Apple by rdc_uk · · Score: 2, Insightful

      You fell into my cunning trap:

      In time, certainly, good companies will come to measure success in terms of successful litigation.

      We are in the here and now; and that is PATENTLY not what current legal departments are aiming at. They are very evidently "trigger happy" at the moment.

      Costly losses, or embarrassing negative publicity from their over-eagerness is required to _sink in_ to upper management's minds before the goal will change.

      Basically if SCO (etc) lose, badly, and either go bankrupt or see (the last few in SCO's case)investors vanish, other companies will begin to think a little more about firing off a law suit "because we can", or "because the other guy will probably cave".

      How much have constant losses slowed the MPIAA/RIAA's flood of suits?

    9. Re:Bad Apple by ivano · · Score: 1
      analogy: if i'm a fan of a particular director and his new movie is coming out soon and I say what the surprise ending of it is - am I giving free advertising for the movie or am I ruining the surprise for the people who were about to buy a ticket to see it???

      (Of course, this isn't on the same level : knowing about the $500 dollar Mac doesn't stop me buying it..but what the hey..analogy city is where I live)

      Ciao

    10. Re:Bad Apple by Anonymous Coward · · Score: 0

      Do you know how much will cost this new iPod?

      I can't wait! I'd be very disappointed if they don't release @ macworld! ;)

    11. Re:Bad Apple by nighty5 · · Score: 2, Insightful
      Who gives a shit - Movie Critics do this all the time.

      They will blast a movie even after $250 million has been invested.

      Audience listens to critic, half the amount of people end up seeing it, affecting the bottom line.

      Apple need to wake up. Think Secret did not sign any NDAs and the right for free speech will prevail.

    12. Re:Bad Apple by Anonymous Coward · · Score: 0

      Most people looking to buy a new Apple machine would know to wait until after the show, though.

    13. Re:Bad Apple by 16K+Ram+Pack · · Score: 1
      Always be wary of any movie where critics haven't been given a preview showing.

      If a film's a bomb, at least they'll get a small initial audience in before word of mouth wipes it out.

    14. Re:Bad Apple by siriuskase · · Score: 1

      Okay, I'll invent the next iPod rumour - it's going to have full video capability, an 18 hour battery life and the top model will have a 220GB hard disk. You can connect up a digital camcorder to its Firewire port, or a camera to its USB port, and use it to store all your photos and video, for syncing into the next-generation iLife suite.

      Wow, I was about to buy an Ipod, but I think I'll wait until this one comes out. I know, it might be a week, a month, maybe even a year, but I can keep my plastic in my pocket for however long it takes. Why would I buy the current Ipod with yours out their on the hozizon? Sure, it's just a rumor, but aren't these rumors usually true?

      --
      If you must moderate, please moderate as irrelevent, not something bad, because I'm sure someone will find this interest
    15. Re:Bad Apple by TexasDex · · Score: 1
      In order for them to consider taking action over an NDA breach, the information must be accurate. Otherwise it isn't an NDA breach.

      <conspiracy theory>
      Perhaps they're trying to legitimize the rumour by doing this. That must be it!
      </conspiracy theory>

      --
      The Cheese Stands Alone.
    16. Re:Bad Apple by Anonymous Coward · · Score: 0

      Just like piracy actually helps musicians/developers/etc? I still maintain that it doesn't, but even if it did, it's not your place, my place, or ThinkSecret's place to make that decision for Apple (or anyone else).

    17. Re:Bad Apple by Anonymous Coward · · Score: 0

      Then try this one on for size. Say Apple has, in fact, been working on exactly that. They realize that it's impossible and put it on the back burner for the next decade or so. Now the rumor comes out.

      Any response to that one?

    18. Re:Bad Apple by Anonymous Coward · · Score: 0

      Apple isn't trying to shut TS up, but rather use the fact that they are encouraging people to break their NDA (fishing for leaks on their website) as a reason to get them to divulge the names of the person(s) who did. That is the whole point of the suit.

      Apple could care less what TS posts, but when someone leaks info on an important project, Apple wants that hole plugged so it doesn't happen next time.

    19. Re:Bad Apple by sapped · · Score: 1

      But things like this really piss me of (excuse my language).

      No problem. Here is the correction for next time around;

      But things like this really piss me off

    20. Re: Bad Apple by gidds · · Score: 1
      In order for them to consider taking action over an NDA breach, the information must be accurate.

      ...some of the information must be accurate. Doesn't mean that some can't be inaccurate, misleading, or downright wrong. It might not even have been wrong at the time of the leak, but the situation might have changed since.

      And partial accuracy can be even more damaging. Suppose, for example, they got the technical details mostly right, but gave a much sooner ship date -- everyone will hold off buying existing kit until the release, hurting Apple's business and everyone else's purchasing plans. Or suppose they got the price tag wrong; or gave details for a product that's since been dropped or drastically changed. In each case, there would be enough to sue on, but enough inaccuracy to do a lot of damage.

      --

      Ceterum censeo subscriptionem esse delendam.

    21. Re:Bad Apple by Anonymous Coward · · Score: 0

      LOL

      Thanks. :D

    22. Re:Bad Apple by .com+b4+.storm · · Score: 1

      Yes, but if the rumours are wrong, they can damage how any real products might be perceived.

      As an example of this, just before last year's MacWorld, rumors abound online about Apple's new, smaller iPods. The big rumor was just how cheap they would be - around $100, maybe $150. I was seriously excited by that prospect, and was ready to be first in line to order one of those babies. Then comes the keynote, and what do I see? A vastly smaller hard drive capacity, but only a $50 savings ($250 iPod mini). Sure, the mini is very cool, and I'm likely going to buy one anyway (or whatever fills that spot after this next MacWorld), but I was definitely disappointed initially by the high price when I was expecting something else.

      --
      "Wow, you're like some kind of superhero able to ward off happiness and success at every turn."
      -- Ryan Stiles
    23. Re:Bad Apple by Anonymous Coward · · Score: 0

      The simple fact is that a percentage of industry journalists, who read the rumor sites, but also are responsible for reporting to a LOT MORE PEOPLE who don't, are going to say to themselves when it comes time for the big event, "Apple? Headless iMac? Enh. Saw it on the web ages ago. Old news. What other technology news can I cover instead?" So the rumor sites end up diluting the "bang" of the unveiling without really making up for it with the exposure they provide. What part of this phenomenon do you still not understand?

    24. Re:Bad Apple by node+3 · · Score: 1

      Yes, but if the rumours are wrong, they can damage how any real products might be perceived.

      Apple is wanting to have their cake and eat it, too.

      They have a strict policy of not talking about unreleased products (except via top exec keynotes a few times a year). This secrecy *creates* a market for rumor.

      But here's the kicker... The suit strongly implies that the rumors *are* true. The reason is they are stating that Think Secret is inducing people to violate their NDAs. You don't (generally) violate an NDA by making something up.

      Apple is a great company, but sometimes they make mistakes, and this is one of them. They deserve to be reprimanded for this foolishness.

    25. Re:Bad Apple by hc00jw · · Score: 1
      Unless Apple has been spreading disinformation under NDA. Which would be a wierd thing to do.

      Really? What if Apple had a handful of people (for the sake of argument say 20) that it thought could be leaking information. If Apple gave each of these 20 employees information about a new product, but made the information that each employee has unique (say, 30-80 GB HD, 256 - 768 MB RAM, 1 - 1.5GHz, etc.), then as soon as that information comes out, they know who their man is.

      Now then, Apple can't directly act upon this information, because it's entrapment. But, they can subpoena the news outlets from which the information originated from as to find it's source (as they have done). Once it goes to court, for the defendant it will be similar to playing a game of poker against a pro, and the pro has already seen your hand.

    26. Re:Bad Apple by iroll · · Score: 1

      Your righteous indignation is misplaced. If somebody broke a Microsoft NDA and revealed new product secrets we'd all read it and giggle, of course, but few if any of us would bat an eye while the source gets forcibly outed (by MS Lawyers XP) and promptly beaten with the legal stick.

      The fact is, many of us have worked jobs where we've signed NDA's or been responsible for trade secrets or confidential information. The same rules apply to everybody. All of these "teh mac-zealots are just defending Apple right or wrong!!" arguements are tiresome. They are nothing more than a straw-man attack on the Apple fanboys/girls who, while obnoxious in their own right, haven't actually done anything wrong this time.

      --
      Repetition does not transform a lie into the truth. - FDR
    27. Re:Bad Apple by falltime · · Score: 1

      The RIAA and MPAA (and SCO for all intents and purposes) arent companies! MPAA and RIAA are trade associations and they arent suppossed to 'make a profit' additionally the RIAA suits have been HUGELY profitable, given that 99% of the individuals settle w/o so much as filing a single motion.

      Additionally you know little about Corporate "legal departments" - they do not want ANY litigation, since litigation is generally a hugely expensive proposition NOT conducted by the Corporate legal dept, but by $600 an hr outside counsels - Some Corporations like to threaten litgation but all are hoping for sttlement before that black hole really starts.

    28. Re:Bad Apple by jbolden · · Score: 1

      That's not entrapment. Apple never offered them anything. If Apple gave them the information and then set up a fake rumors site and the site offered them bribes then you would have entrapment.

    29. Re:Bad Apple by jbolden · · Score: 1

      Think secret never signed an NDA. They can't break one.

    30. Re:Bad Apple by jbolden · · Score: 1

      Sure they have. This suit isn't an attempt to force think secret to disclose a source (which is also highly questionable) but rather suing a journalist for publishing information they believe to be true. I can't think of a more clear cut breach of first amendment protection.

    31. Re:Bad Apple by iroll · · Score: 1

      I can, because that's a misread of the 1st Amendment. The 1st Amendment states: "Congress shall make no law... abridging the freedom of speech, or of the press..." This protects you from being thrown in jail for speaking out against authority. This protects journalists and publications that are anti-government from being shut down, as happens in many countries. It keeps Congress from criminalizing dissent

      What it does not do is protect people who libel, perjure, break contracts, or publish confidential information which damages the authors' business just to sell a paper. If the 1st Amendment was as general in protecting "right to blab" as you believe it is, we wouldn't need have specific "whistleblower" laws to safeguard the rights of people who expose secret CRIMINAL behavior from retribution; these fall outside of the realm of the 1st Amendment. Under the 1st Amendment alone, your boss who steals and cheats on taxes can fire you for exposing them!

      If somebody leaked the last 10 Chapters of the new Harry Potter book (or the source code to Longhorn) to Think Secret, do you honestly think they could cower behind "Freedom of the Press" after printing it?

      --
      Repetition does not transform a lie into the truth. - FDR
    32. Re:Bad Apple by Scudsucker · · Score: 1

      Doesn't Apple recognize, that sites like Think Secret actually help Apple?

      They don't recognize it because that idea is bizzare nonsense. Apple likes to deliver surprises at their shows. The bigger the surprise, the bigger the press coverage, and greater the number of people who talk about it. Think Secret gives their surprises away, taking away free press coverage and conversation.

      And aside from that, what if they are WRONG, and give people the idea that Apple is going to release something they don't actually have, and people are dissapointed? As one poster pointed out, this is exactly what happened when Apple announced the Mini iPod: people were greatly dissapointed in the price.

  9. Amusing... by loyukfai · · Score: 4, Funny

    Sometimes I find it amusing that while Apple has been constantly frightening the likes of Think Secret (enthusiast sites?), even with lawsuits, its supporters keep on supporting Apple, more than ever.

    Try that with another company.

    Also, whenever Steve Jobs is on the stands and giving a presentation (sometimes with questionable accuracies...), the audience seem to clap their hands every so often.

    Maybe these are explained in the book "The Cult of Mac"?

    1. Re:Amusing... by Anonymous Coward · · Score: 0

      Try that with another company.

      Well.. Microsoft, MPAA.. whatever they do.. those cults are far wider

    2. Re:Amusing... by Anonymous Coward · · Score: 0
      Sometimes I find it amusing that while Apple has been constantly frightening the likes of Think Secret (enthusiast sites?), even with lawsuits, its supporters keep on supporting Apple, more than ever.


      You mean like in politics? ... oh never mind - it's just another 4 years...
    3. Re:Amusing... by Anonymous Coward · · Score: 0
      Also, whenever Steve Jobs is on the stands and giving a presentation (sometimes with questionable accuracies...), the audience seem to clap their hands every so often.

      My heart agrees with you but my brain hurts.. owww.. my iBook is telling me I have to kill you. Owwww.

      *Mac user since 2002.

    4. Re:Amusing... by am+2k · · Score: 1
      Also, whenever Steve Jobs is on the stands and giving a presentation (sometimes with questionable accuracies...), the audience seem to clap their hands every so often.

      FYI, the common term for that phenomenon is "Steve Jobs' reality distortion field", and is discussed pretty often on the Internet.

    5. Re:Amusing... by galego · · Score: 1
      As many of us find it interesting, scary, sad (anything but amusing though) that a certain company is known for an overpriced, mediocre OS riddled with security holes, but is still the #1 OS (by the numbers of 'puters it is on) out there. Strange folk we humans are, eh?

      So what is Billy Gates equivalent to the 'reality distortion field' that Bill Gates has? The first that comes to mind is lawyers and marketing ... but there's got to be something else ...

      --

      Que Deus te de em dobro o que me desejas

      [May God give you double that which you wish for me]

  10. Before the fanboys start screaming by CrackedButter · · Score: 4, Insightful


    I'm a fanboy as well. But Apple are right in doing this to one of the best rumour sites on the net. What if this information is false but because of it, their share price goes up and there is a geniune interest from investors. Only for the rumour to be false and thus they get hit by it.
    Thats not to say however that they will succeed, I think they are after the people who leak information to TS. Im not up to date on american law, but wouldn't TS be protected by some sort of freedom of speech law.
    In any case, I don't think Nick Depulme is bothered, he's still posting rumours on his site, even after the lawsuit! TS have just confirmed the ipod micro rumour.

    1. Re:Before the fanboys start screaming by Apatharch · · Score: 3, Insightful
      I'm a fanboy as well. But Apple are right in doing this to one of the best rumour sites on the net. What if this information is false but because of it, their share price goes up and there is a geniune interest from investors. Only for the rumour to be false and thus they get hit by it.

      Surely if the rumour was unfounded, it would leave the lawsuit without a basis, and Apple would still lose out?

      I dare say that the litgation would cost Apple less than some more conventional advertising. But I'm cynical that way.

    2. Re:Before the fanboys start screaming by CrackedButter · · Score: 1

      I don't think the issue is the rumour, I think they want the people who give these insights to TS.

    3. Re:Before the fanboys start screaming by Apatharch · · Score: 1

      I don't dispute that. I'm sure that's whom at least some of the "other unnamed individuals" mentioned in the article are a reference to.

    4. Re:Before the fanboys start screaming by northcat · · Score: 0, Redundant

      Yup. When Apple does it, it's just the right thing to do. But when MS or SCO does it, it's because they are evil. Amen, fanboy.

      In fact, Apples litigates more than MS.

    5. Re:Before the fanboys start screaming by CrackedButter · · Score: 1

      Sorry, I thought I didn't make my point clear enough.

    6. Re:Before the fanboys start screaming by CrackedButter · · Score: 2, Insightful


      I think you will find that Apple is suing somebody for breaking an NDA somewhere. By your rational, because its Apple, they should let people say whatever they want without being sued?
      Btw, I don't remember MS or SCO suing somebody for breaking an NDA, normally its an IP rights issue or because some kid has a website like "mikerowsoft.com". If you're going to troll, you should click "Post Anonymously" and get a clue.

    7. Re:Before the fanboys start screaming by northcat · · Score: 1

      I think you will find that Apple is suing somebody for breaking an NDA somewhere. By your rational, because its Apple, they should let people say whatever they want without being sued?

      NDA? What fucking NDA are you talking about??? Why would a website sign an NDA with Apple?

      Btw, I don't remember MS or SCO suing somebody for breaking an NDA, normally its an IP rights issue or because some kid has a website like "mikerowsoft.com".

      Exactly. MS or SCO sue someone because they stole their source code (not that IBM did, but that's SCO's claim) or someone made a site which can decieve some people. But Aplle is suing someone because they revealed that Aplle will be releasing a cheap computer.

      If you're going to troll, you should click "Post Anonymously" and get a clue.

      Yup. When Apple is criticised, it's trolling. When MS or SCO is criticised, it's +27 Insightful. Thanks for proving my point!!

    8. Re:Before the fanboys start screaming by kanweg · · Score: 1

      I don't have stats about who sues more, but I do know which of the two has the muscle to do some arm twisting and not having to go to the trouble to sue.

      Bert
      Who dislikes Apple's sometimes overly legal/formal approach (remember the kid who was too young to be entitled to use the free developer tools)?

    9. Re:Before the fanboys start screaming by CrackedButter · · Score: 1


      You forgot to click "Post Anonymously" again because you're still trolling. Your first sentence clearly shows the level of understanding you have.
      You can't get +27 Insightful either, trust me, I've tried.

    10. Re:Before the fanboys start screaming by J.+J.+Ramsey · · Score: 1

      "NDA? What fucking NDA are you talking about??? Why would a website sign an NDA with Apple?"

      The NDA signed by an Apple employee. Apple is alleging 1) that ThinkSecret got its information from an inside source at Apple who was contractually obligated *not* to divulge the information, and 2) that ThinkSecret knew that their source was illegally divulging the information.

    11. Re:Before the fanboys start screaming by Anonymous Coward · · Score: 0

      Where is the crime?

    12. Re:Before the fanboys start screaming by FictionPimp · · Score: 1

      How about this take.

      I post rumors about Apple on my website. For example, Sources have told me that apple has paid a terrorist group 1 million US dallors to strap iBooks to their chest and blow up microsoft.

      Now, lets say investors read this and go "Gee, thats awesome, that will make them millions." And buy tons of Apple stock. Maybe apple shouldn't think "Shit, now they are gonna hate us cause we dont want to do that.", but instead think "Hey, if their is this much public intrest and outcry for a product like this, perhaps we should make this product and increase invenstor profits, that is what a company is supose to do, increase profits."

      Or they can sue me over my slashdot post, either way.

    13. Re:Before the fanboys start screaming by humina · · Score: 1
      Apple is wrong in doing this. Freedom of speech should be protected. I shouldn't hold my tongue because it might offend a corporations' bottom line. Think secret did absolutely nothing wrong and apple is using strong arm tactics to try to get what it wants.

      Oh and that freedom of speech law is the first thing in the bill of rights. The US founding fathers are on think secret's side.

      If this is the way apple is trying to get extra publicity for it's products then I think it's doublely wrong. Trying to limit someone's rights as a publicity stunt is wrong wrong wrong.

      I'm writing this on my ibook but when it's apple versus my rights, I will always side with my rights.

      --
      check out the best blog ever:
      http://oehlberg.com
    14. Re:Before the fanboys start screaming by CrackedButter · · Score: 1

      Thanks for informing me of US law.

  11. Apple probably was the messenger by BobPaul · · Score: 5, Insightful

    Apple couldn't find the internal leak

    Companies often provide information about product launches ahead of time with non-disclosure agreements. Perhaps it was a member of the press or some other non-Mac employee.......

    And then paragraph 3 of TFA... claiming that Think Secret had induced these individuals to breach confidentiality agreements that they had signed with Apple. Perhaps that's what it was...

    1. Re:Apple probably was the messenger by js7a · · Score: 1
      Think Secret had induced these individuals to breach confidentiality agreements
      fishing expedition
    2. Re:Apple probably was the messenger by 16K+Ram+Pack · · Score: 1

      Is that an offence then? To be honest, shouldn't Apple be addressing the individuals who did the leaking then?

    3. Re:Apple probably was the messenger by squiggleslash · · Score: 1
      Wonder what the level of inducement is that's needed for a crime to have been committed.

      I know ThinkSecret has a very prominant "Anonymous Tips Hotline" on their front page, encouraging people with secret information to call them anonymously. But, at the same time, that's the only obvious extent of the encouragement. No other enducements (no cash rewards, etc) are advertised, at least, none that I've ever noticed.

      --
      You are not alone. This is not normal. None of this is normal.
    4. Re:Apple probably was the messenger by fireman+sam · · Score: 1

      Here is a piece of a conversation I heard the other day:

      TS guy: Is apple going to sell a sub $500 computer?

      MAC guy: I cannot tell you that because it would voilate the NDA.

      TS guy: Hmm, ok. Will this $500 computer have an office suite?

      MAC guy: I cannot tell you that because it would voilate the NDA.

      TS guy: Will it have a monitor?

      MAC guy: I cannot tell you that because it would voilate the NDA.

      TS guy: Thanks for your time.

      --
      it is only after a long journey that you know the strength of the horse.
    5. Re:Apple probably was the messenger by 99BottlesOfBeerInMyF · · Score: 1

      If ThinkSecret did no more than ask people on their web site to provide information, then I think they are ethically in the right. I don't know enough about trade secret laws to know if they are legally in the clear. If, on the other hand, they offered employees money, favors, or gifts in exchange for information, then that is clearly industrial espionage and I hope they lose their shirts. ThinkSecret is profiting by this in any case through increased bandwidth, but that is a pretty fine point. This is something that causes real changes to stock evaluations, and has been picked up by news sources with millions of readers. This is not peanuts.

    6. Re:Apple probably was the messenger by mausmalone · · Score: 1

      Why would you give advanced information to a rumor-reporting site whose job is to get the Mac news first? What would you imagine they'd do with it. "Awesome! We can't report on it, but knowing this has filled me with my own sense of personal satisfaction!" They report secrets. It's in their name! If you don't want them reporting your secrets, stop sending them.

      --
      -=-=-=-=-=
      I'd rather be flamed than ignored.
    7. Re:Apple probably was the messenger by bill_mcgonigle · · Score: 1

      fishing expedition

      Exactly right. Apple is probably hoping here to subpoena records from ThinkSecret to track down their internal leaks. Yet there's a tool to do that, a john doe suit, so they don't have any actual evidence that there was first-hand leaking to ThinkSecret so they can't go that route.

      Judges don't typically take kindly to fishing expeditions.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    8. Re:Apple probably was the messenger by Anonymous Coward · · Score: 0

      I thought it went like this:

      TS guy: Is apple going to sell a sub $500 computer?

      MAC guy: I cannot tell you that because it would voilate the NDA.

      TS guy: Hmm, ok. Will this $500 computer have an office suite?

      MAC guy: I cannot tell you that because it would voilate the NDA.

      TS guy: Will it have a monitor?

      MAC guy: No.

      TS guy: Thanks for your time

    9. Re:Apple probably was the messenger by AdmiralWeirdbeard · · Score: 1

      The thought occurs that perhaps Apple is not quite as obsessed with the secrecy of their product launches as they want us to think. perhaps they gave a very specific list of things thinksecret could say, and they said more, so apple's pissed. perhaps we werent supposed to know the purported processor speed, perhaps its actually going to have an older-run non slotloading superdrive... it just seems a little silly that it wouldnt occur to apple that creating a little mystery around their products would take a bit more than simply keeping them a secret until launch.

      --
      Come read my stupid blagablog. Rants and Giggles
  12. What would the founding fathers think by Anonymous Coward · · Score: 2, Funny

    about our legal system being used for advertisement?

    1. Re:What would the founding fathers think by Anonymous Coward · · Score: 0

      I have no idea. But the fact that it can be shows that they screwed up.

      And why do we care about the opinions of a bunch of screwups?

    2. Re:What would the founding fathers think by learn+fast · · Score: 1

      The founding fathers bought out newspapers for the sole purpose of smearing one another. This is nothing new.

  13. Sosumi by rollerbob · · Score: 1

    Looks like Apple are getting a taste of their own medicide; here's a report BBC News Online published this morning: iTunes User Sues Apple over iPod.

    1. Re:Sosumi by Anonymous Coward · · Score: 0

      Let's see: if i buy MS Office, then i need MS Windows to run it. So one product from company A needs another product from the same company.

      Would that be unfair too following the same logic?

    2. Re:Sosumi by danheskett · · Score: 1

      Ironic. Apple is the monopoly in digital music players - 87% of the market. Now comes the lawsuit.

      MS must love this. How long until the DOJ gets involved?

    3. Re:Sosumi by Ford+Prefect · · Score: 1

      Alternatively, he could just burn his purchased tracks to a CD, for playing in any common or garden portable CD player.

      If there's anything to complain about with the iTunes Music Store in the UK, it's the pricing - it's still £0.79 (US$1.48) a track over here...

      --
      Tedious Bloggy Stuff - hooray?
    4. Re:Sosumi by Anonymous Coward · · Score: 0

      Google for CrossOver Office - you don't even have to buy a non-Windows version of Office to get it to run, and Microsoft hasn't been claiming it might sue the WINE people over this (Apple said legal action was one avenue it would be exploring.)

    5. Re:Sosumi by Dever · · Score: 1
      maybe i missed it, but are there any similarities to apple's monopoly and microsofts illegal uses of and ways to gain a monopoly?

      you could have been joking, but i can't tell, and i can't find anything ironic about the situaiton.

      OK OK OK, i'm just being polite...

      wtf are you on about?

      --
      - I'd prefer not to.
    6. Re:Sosumi by porcupine8 · · Score: 1

      Mr Slattery called himself an iTunes customer who "was also forced to purchase an Apple iPod" if he wanted to take his music with him to listen to. Because apparently, his CD burner and Walkman had both been taken hostage by Steve Jobs.

      --
      Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
  14. Re:Boycott Apple by Paska · · Score: 1

    Whatever floats your boat, I've been a Windows user for many years now and have just recently purchased a 15" Apple Powerbook - I love it and will be buying a Dual G5 Desktop and Display soon. I'll make sure I get around to buying them a lot sooner to make up for the loss of your business.

  15. Re:Boycott Apple by Anonymous Coward · · Score: 3, Funny

    Yeah right.

    You need to take a reality pill as boycotts are all but dead in this day and age of consumerism.

  16. There's no way... by Anonymous Coward · · Score: 0

    You can win a lawsuit against someone who is reporting what someone else said. "Trade Secrets" are not some kind of 1st Ammendment exception. The guy who broke the NDA is in deep--but the guy who posted what he said is clean as far as I know. This is ridiculous.

    1. Re:There's no way... by mausmalone · · Score: 1
      The guy who broke the NDA is in deep--but the guy who posted what he said is clean as far as I know. This is ridiculous.
      What Apple can do, which is not ridiculous, is file for an injunction. Basically, yes, posting a trade secret which you know to be a trade secret is a questionable act, but Apple can grant them the benefit of the doubt. Basically say "Hey, we know you thought you were being lawful, but that was a trade secret given to you under false pretenses. Please remove it." After being warned, if Thinksecret doesn't comply, Apple can file for an injunction asking that the trade secret be ordered taken down. But you're absolutely right, there's no need for filing suit.
      --
      -=-=-=-=-=
      I'd rather be flamed than ignored.
    2. Re:There's no way... by KillerDeathRobot · · Score: 2, Interesting

      That's why they're suing saying that Think Secret enticed people to break NDA, which IS illegal (or I assume it's illegal anyway).

      --
      Thinkin' Lincoln - a web comic of presidential proportions
    3. Re:There's no way... by Anonymous Coward · · Score: 0

      It's not a secret anymore, sorry.

  17. More to discuss... by mirko · · Score: 3, Informative

    MacSlash covered this before, check the comments there where the s/n ratio is lower.

    --
    Trolling using another account since 2005.
    1. Re:More to discuss... by DancesWithBlowTorch · · Score: 1
      MacSlash covered this before, check the comments there where the s/n ratio is lower.
      Sorry, but did you really mean to say that at MacSlash the signal is low and the noise is high? ;-)
  18. Maybe the price point wasn't firm yet... by weave · · Score: 4, Insightful
    I can imagine something like this.
    1. Jobs tells crew to make a $500 iMac.
    2. Apple personnel set out to design and produce a cheap iMac with that goal in mind
    3. Rumor leaks to press
    4. Everyone gets excited
    5. Financial people sit down to figure out how to sell it without going bankrupt based on current costs to make it
    6. Find out they can't sell it cheaper than $750 and set a price there
    7. Jobs announces it at macworld, the audience boos, the press rip them a new ass, all the while missing the fact that it's a damn good computer for the price
    8. Stock goes down in flames
    1. Re:Maybe the price point wasn't firm yet... by ErikZ · · Score: 1

      I was thinking along the same line. They probably have a problem with the price. I seriously doubt they'd sell a Mac for around the price of an expensive ipod.

      They could, but they won't. I'm betting the price will be between 700-800 dollars also.

      --
      Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
    2. Re:Maybe the price point wasn't firm yet... by gl4ss · · Score: 1

      take a look at imac g5 prices.
      then take a look at apples monitor prices.

      subtract the equivalent size monitor price from the g5 imac.. and think WTF??

      (obviously, if they didn't have the astronomical markup on their lcd monitors the sub 500$ mac could be done easily)

      --
      world was created 5 seconds before this post as it is.
    3. Re:Maybe the price point wasn't firm yet... by Anonymous Coward · · Score: 0

      Actually that has happened several times in the past and is one of the reasons why Apple is doing what they are. They have a responsibility to their shareholders. Apple has had thinksecret remove pictures of items that have never made it to market. I also think Apple wants to find the unnamed sources...that is their major goal. They are doing what they can NOW to protect secrets from being unveiled in the future. Hard for me to be upset with Apple with wanting to protect trade secrets.

    4. Re:Maybe the price point wasn't firm yet... by jbrw · · Score: 1

      Slight variant on the above:

      My guess is they've gone and built a computer that they can make a comfortable profit on at $500.

      And now they're currently trying to work out how much extra they can charge for the first 6 months or so while demand is high.

      $100 extra x 1 million units buys a lot of black polo neck shirts.

    5. Re:Maybe the price point wasn't firm yet... by lisaparratt · · Score: 1

      Then go to an Apple store, look at the quality of their monitors, make noises of awe, and then understand why they're not as cheap as the ones Dell throw in with a $500 computer.

    6. Re:Maybe the price point wasn't firm yet... by paranerd · · Score: 1
      Find out they can't sell it cheaper than $750 and set a price there - Jobs announces it at macworld, the audience boos, the press rip them a new ass, all the while missing the fact that it's a damn good computer for the price
      I agree with most of what you wrote except this. First, they already have a 800$ computer so this "news" would be no news which would be bad news. Second, an $750 mac of this caliber would not (imho) be a damn good computer for the price. For $750 I could put together a three machine openmosix cluster of AMD 2200+ Semprons that would kick mac.
    7. Re:Maybe the price point wasn't firm yet... by lucason · · Score: 3, Insightful

      How bout these two scenarios.

      1. Jobs tells crew to make a $500 iMac.
      2. Apple personnel set out to design and produce a cheap iMac with that goal in mind
      3. Rumor leaks to press
      4. Everyone gets excited
      5. Apple sues a website for publishing the rumour.
      6. Everyone gets pissed.
      7. Court rules in favour of Apple
      8. Everyone gets scared to post bleeding edge material.
      9. Only strong and financially viable media have the finacial backing to be able to risk reporting news that is not sanctioned by large cooperations. (Seeing as there is now a good chance you'll get sued)
      10. Everyone loses

      I prefer this one:


      1. Jobs tells crew to make a $500 iMac.
      2. Apple personnel set out to design and produce a cheap iMac with that goal in mind
      3. Rumor leaks to press
      4. Everyone gets excited
      5. Apple goes on the record to confirm or deny the rumours depending on the validity of the rumour and the way they want the market and public to react. Thereby either calming market tensions or elevating public intrest.
      6. Everyone gets correct info.
      7. Everyone is wins.

    8. Re:Maybe the price point wasn't firm yet... by Anonymous Coward · · Score: 0

      There goes the Karma bitch

    9. Re:Maybe the price point wasn't firm yet... by ukmountie · · Score: 1

      Prime example was the iPOD mini. When the rumours appeared everyone was talking about how inexpensive it would be. Then it cost more than predicted and a lot of people were upset

      Mind you it hasn't stopped them from selling as many as they could make at the higher price point. Hmmm. Maybe they do know what they're doing.

    10. Re:Maybe the price point wasn't firm yet... by squiggleslash · · Score: 2, Insightful
      Most people can't put together that system though. Besides which, even at $500 I can put together a box including a Wal*Mart PC, a semi-modern graphics card, and a monitor, running GNOME or something, that'll be more powerful than this device. That's not really the point. You and I are geeks, sure we can do this, 95% of the population doesn't want to however.

      The point is that a low cost Mac (not a practical form factor, because you have to use a fucking huge 17" monitor - either as the screen or as a paperwieght - for the life of the machine. That's why people who "just want to try OS X" are not buying $800 eMacs) is about to come out. So it is good news, whether it's $500 or $750. People will buy it, and more people will buy it than currently buy eMacs.

      I don't think this has much to do with pricing. Apple's prices have almost never matched the rumours. Apple didn't sue the rumour sites over the PowerMac G5 (sent out cease and desists, yes, but didn't actually sue), or over the iMac G5, or over the iPod Mini.

      Remember the iPod mini? That was supposed to include a 2G model that'd retail for less than $100. The 4G model would be under $200. Remember the uproar when it didn't happen? Just a 4G model, and that was $250.

      Prices are rarely correct because pricing is determined by marketing and high level management not random people at Apple or at Apple's many suppliers. The guy at the factory in South East Asia who's looking at these machines coming off assembly lines knows enough to call ThinkSecret and others with the exact specs, but has about as much clue as to the pricing as George W. Bush. The guy who goes for a drink with Jonathan Ive's assistant every night knows that the machine has a fairly sweet look, and Apple has the thing at the factory, but hasn't a clue how much it'll cost, except that it's the much sought-after rumoured headless iMac.

      Whatever Apple's concerns here, they have nothing to do with pricing. The most likely explanation is that Apple generally wants to crack down on the rumours. They probably feel that the rumours have the potential to Osbourne their business. In all probability, eMac sales are very slow right now, partially because eMacs are underspecced, but also - in large part - because budget Mac buyers are waiting for a supposed $500 iMac. And, as the rumour is essentially true (except it'll probably be more expensive, like in the $600-700 range), Trade Secrets law is the weapon Apple are using.

      Mac enthusiasts like to think the rumour sites help Apple. Actually, they don't. They create false expectations of Apple, they Osbourne Apple on a regular information, often with machines that'll never be released, and they undermine Apple's own marketing efforts by pre-announcing products. If Apple was particularly bad at marketing, as they were in the mid-nineties, this might actually help them, but that was then and this is now. Apple is spectacularly good at marketing. Anyone trying to do it for them is going to be undermine what they're doing.

      FWIW, I think the lawsuit sucks and Apple shouldn't be allowed to do it. I'm merely trying to follow the logic here, and unfortunately, ethics are not usually a part of what Apple does.

      --
      You are not alone. This is not normal. None of this is normal.
    11. Re:Maybe the price point wasn't firm yet... by Anonymous Coward · · Score: 0

      Side by side, my dell 2005FP and my apple 20in display looke exactly the same to me, but one only ran me $643.00. I'll let you figure it out.

    12. Re:Maybe the price point wasn't firm yet... by AKnightCowboy · · Score: 1
      They could, but they won't. I'm betting the price will be between 700-800 dollars also.

      Then what's the incentive to buy it? You can already get a G4 system WITH a monitor for that price, it's called an eMac. Remember, the headless $500 iMac will feature a G4 processor, not a G5 according to Thinksecret.

    13. Re:Maybe the price point wasn't firm yet... by Oktober+Sunset · · Score: 1

      the ipod mini really sucked though, its not much smaller than the ipod, its not much cheaper, so why would anyone want one, its just a .... OOOHHH look pretty colours!

    14. Re:Maybe the price point wasn't firm yet... by Anonymous Coward · · Score: 0

      I still want to see that bitchn mouse they showed a few years ago that apple made them pull

    15. Re:Maybe the price point wasn't firm yet... by AKnightCowboy · · Score: 1

      Except Thinksecret is saying the headless iMac will feature a G4 processor. They're quite a bit less expensive than a G5. Their lowest system (around $750) is the eMac and already has a G4 with built in monitor. I don't think the $500 price point is that far off for those specs.

    16. Re:Maybe the price point wasn't firm yet... by MasonMcD · · Score: 1

      I prefer this one:

      1. Jobs tells crew to make a $500 iMac.
      2. Apple personnel set out to design and produce a cheap iMac with that goal in mind
      3. Rumor leaks to press
      4. Everyone gets excited
      5. Apple goes on the record to confirm or deny the rumours depending on the validity of the rumour and the way they want the market and public to react. Thereby either calming market tensions or elevating public intrest.
      6. Everyone gets correct info.
      7. Everyone is wins.


      Perhaps Apple *is* attempting to go on record confirming the rumors, while also putting the fear of God in anyone who might think about breaking NDAs. Perhaps this is a pro forma show of trademark/look and feel protection that is required by law (if you don't attempt to protect a trademark/trade dress, you run the risk of losing your sole rights to it), yet the rumors may have been authorized under the table by Apple to guage interest and increase the hype.

      These aren't necessarily mutually exclusive.

    17. Re:Maybe the price point wasn't firm yet... by Leo+McGarry · · Score: 1

      Dear Mr. "Coward,"

      I was so sorry to learn that you're having problems with your eyes. I know this must be a difficult time for you, but remember that we're living in an age of medical miracles. There's no doubt in my mind that the doctors will find a cure for your affliction soon.

      You're in my prayers!

      Signed,

      Leo

    18. Re:Maybe the price point wasn't firm yet... by Leo+McGarry · · Score: 1

      It wasn't a mouse. It was an iPod mini. The patent you refer to is for the click-wheel introduced on the iPod mini and later added to the iPod. Somebody misread the patent and assumed it was a mouse, when in fact it was just an "input device."

    19. Re:Maybe the price point wasn't firm yet... by Anonymous Coward · · Score: 0

      You can already get an eMac for $750 with the educational discount.

    20. Re:Maybe the price point wasn't firm yet... by Gannoc · · Score: 1

      Apple goes on the record to confirm or deny the rumours depending on the validity of the rumour and the way they want the market and public to react. Thereby either calming market tensions or elevating public intrest...Everyone is wins.

      No, it doesn't work like that.

      Web Geek: "APPLE IS GOING TO RELEASE A NEW G5 POWERBOOK IN TWO DAYZ!!!"

      Apple: "No, actually the G5 powerbook won't be released until April 2005."

      Then, they do not sell a single powerbook in March.

    21. Re:Maybe the price point wasn't firm yet... by bill_mcgonigle · · Score: 1

      For $750 I could put together a three machine openmosix cluster of AMD 2200+ Semprons that would kick mac.

      Good luck running iLife on that cluster kid.

      Just maybe computing is about doing stuff, not having CPU cycles....

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    22. Re:Maybe the price point wasn't firm yet... by toddestan · · Score: 1

      What does this have to do with Dell's $500 monitors? I thought it had to do with the prices of Apple's all-in-one computers vs. their standalone displays?

    23. Re:Maybe the price point wasn't firm yet... by Drakonian · · Score: 1

      I go out for drinks with Jon Ive's assistant all the time. That bitch never shuts up except when it comes to talking about Apple; then mum's the word. It's a real shame because the only reason I'm seeing her is to get some inside dirt. She's smokin' hot but I've sworn off women. I only lust after Apple products now.

      --
      Random is the New Order.
    24. Re:Maybe the price point wasn't firm yet... by Animats · · Score: 1

      That's what happened with the original Mac. It came out at twice the price point Jobs wanted.

    25. Re:Maybe the price point wasn't firm yet... by Anonymous Coward · · Score: 0
      Many companies find themselves at step 6 when launching new products - I think it's actually a required step in any new product process - but guess what happens...

      Product goes out the door at a price just higher than was decided at step 1 while simultaneously one of two things goes on;
      1. a)Supply of product is highly limited (supply chain is a good one to blame it on. If the product is popular, unprecedented demand is blamed). Simultaneously, manufacturing is told to make it for less.

      2. b)Product is let out the door as is with the intent that it will sell other products, thus enabling the company to make money. Simultaneously, manufacturing is told to make it for less.
      The supply & demand curve simply prevents selling an $X for 1.5*$X, at least not succesfully.

      Oddly, a company I worked with not too long ago was looking to release two products nearly simultaneously. One was to give it a product in the entry level, the other was a very up-market product (their existing product line was mid to upper market). Both products hit step 6, both a and b were evaluated as options (for both products). The cheaper product went out with option b, the uber-expensive product went out the door utilizing option a. Though for a while it looked as though they were going to go the other way.
    26. Re:Maybe the price point wasn't firm yet... by grrrl · · Score: 1

      though the rumours are the emac will be bumped up to a g5

      if the emac doesnt increase (which it really cant) then the g4 headless will have to be much (at least 100-200$USD) cheaper

    27. Re:Maybe the price point wasn't firm yet... by grrrl · · Score: 1

      the cinema display panels are *not* the same as those in the g5 imac, otherwise your argument would hold

      the quality of the cinema displays is far greater

    28. Re:Maybe the price point wasn't firm yet... by BasharTeg · · Score: 1

      Oh noes! In that case, the next slashdot story will be about me getting sued because I am going to disclose right now that I have inside information that IBM is about to release an AMD64 based computer, running at 10ghz, with 64TB of DDR on die, for a mere $99! Now according to your logic, the next time IBM releases a system, IBM's stock is going to go down in flames because it doesn't stack up compared to my rumor!!!

      Wait, shit, I should have used SCO in my example.

  19. Partiality by northcat · · Score: 3, Insightful

    Instead of Apple, if Microsoft had done the same thing, all slashdotters would have tied MS to a stake burned it by now. In fact, if any other company had done the same thing, it would have attracted a lot more negative responses from slashdot and everyone else than Apple. This is not the first time Apple is doing something like this. I remember some guy creating that OS X panel thing (whatever it's called) for windows (without taking anything from OS X) and Apple making him take it off the web because it infringed on their IP. I think it was called Yz dock. I guess Apple bigots are the worst.

    1. Re:Partiality by CrackedButter · · Score: 2, Interesting

      Maybe, but thats your opinion and I think you are generalising the slashdot crowd, a lot people here are actaully sick of the anti-MS stance here because it clouds discussion. We would have to wait and see the next time MS comes into the limelight.

    2. Re:Partiality by Anonymous Coward · · Score: 1, Funny

      Please dont talk bad about Apple... Here in slashdot we support free speech. You are free do badmouth MS but please shut up when it comes down to Apple.

    3. Re:Partiality by leomekenkamp · · Score: 1
      Microsoft has itself the tendency to 'leak' information for products that are not at all marketable. Wasn't WinFS announced for Chicago? Apple does the complete opposite; when Steve announces something you can find it in the shops within a couple of weeks. Apple does not want information on their products out in the open, unless these products are (almost) ready for sale.

      So, while there is a fair amount of anti-MS feelings here on /., your what-if-MS-had-done-this analogy fails.

      --
      Wenn ist das Nunstueck git und Slotermeyer? Ja! Beiherhund das Oder die Flipperwaldt gersput.
    4. Re:Partiality by Goffee71 · · Score: 2, Informative

      You can still download YzDock from some places, http://www.majorgeeks.com/download.php?det=2790 it was neat but not rock solid as you'd expect for a version 0.8. Why would the mighty Apple be offended by such a thing? A) A threat to their IP B) It showed PC Users a cool Mac feature C) Some laywer had a few minutes to kill

      --
      If he's the Walrus then can I be a penguin please?
    5. Re:Partiality by Anonymous Coward · · Score: 0

      >>when Steve announces something you can find it in the shops within a couple of weeks.

      Oh puhleeze!

      I've never heard such utter bullshit - even on /.

      Stop sucking Jobs's cock and learn to think for yourself!

    6. Re:Partiality by squiggleslash · · Score: 1
      90% of the comments here seem to be against Apple. I agree that criticism of Apple tends to be dealt with negatively here (hell, I've suffered the mods for that myself), but I think most people are against the suing of ThinkSecret.

      FWIW, I think the rumours have harmed Apple, though given the timescale involved, not a great deal (hurting eMac sales at a time when eMac sales were going to be low anyway, for a couple of weeks), but, you know what? I don't care. That's Apple's problem, not ThinkSecret's, and certainly not the court's. It also harms Apple if someone comes up with a nicer looking, easy to use and intuitive, operating system than OS X, but I'd positively rejoice at that.

      Apple has always been lawsuit happy. They were pioneers of the infamous "look and feel" lawsuits in the 1980s (only Atari predated them, setting the precedent, but more or less leaving the area alone after that), they've made spurious legal threats against RealNetworks for having the audacity to make something compatable with the iPod, and I don't see this as anything more than yet more legal masturbation on their part.

      --
      You are not alone. This is not normal. None of this is normal.
    7. Re:Partiality by Anonymous Coward · · Score: 0

      How many times did you post this same sentiment, fanboy, until someone finally gave you an Insightful mod? Congratulations. You're a whore, just like your mommy.

    8. Re:Partiality by Kehvarl · · Score: 2, Insightful

      Two things:
      1> Not all the posts are supporting Apple in this (most that I've seen so far are neutral or negative in their reaction) though Apple is getting bashed much less severely than any other comapny would for this

      2> Apple is something of a darling of Slashdot, no matter how often everyone says they're not a mac fan (not coutning the mac fans of course) we don't really attack Apple that much. This is probably because Apple provokes our protective urges for being so cute and cuddly looking.

      a third thing that you may want to consider: I'm most likely making this post up as I go along and probably insane in some fashion. Ignore me as always.

    9. Re:Partiality by rawg · · Score: 1

      This is because MS makes crappy software and Apple doesn't. If you do something good, then the bad is balanced. If you do everything bad you get tied to a stake.

      --
      The above is not worth reading.
    10. Re:Partiality by Anonymous Coward · · Score: 0

      No, they C&Ded YzDock because of Look and Feel. ObjectDock didn't have any problems cloning The Dock because they didn't make it look & feel like Aqua.

      Yeah, it's bullshit, but Look & Feel suits have been held up in court.

    11. Re:Partiality by node+3 · · Score: 1

      I guess Apple bigots are the worst.

      One thing is worse: people who miss the context.

      Apple does things like this every now and then. These things are relatively small in scope.

      Microsoft does things that are *MUCH WORSE* and they do it constantly.

      As a whole, Apple is one of the *extremely* few corporations that actually *serves* humanity. They're still a corporation, so they're still going to do dumb and harmful things from time to time (and they should be reprimanded when they do foul up, like in this case).

      Microsoft, on the other hand, is an *AWFUL* corporation. Read the story today where Bill Gates calls open source folks COMMUNISTS!

      Yes, it's a bias. It's a bias towards companies that do things you like, and against those which do things you don't. Duh.

      Context is critical. Yes, this action is bad, but the company is still good and worth defending.

    12. Re:Partiality by Anonymous Coward · · Score: 0

      Oh, sure. I'd MUCH rather get sued than be called a communist.

      </sarcasm>

    13. Re:Partiality by Anonymous Coward · · Score: 0

      So... Every now and then is okay?

    14. Re:Partiality by node+3 · · Score: 1

      So... Every now and then is okay?

      Did you read where I wrote:
      "and they should be reprimanded when they do foul up, like in this case"

      So, is it okay? Not in an absolute sense. But in a relative sense, it's acceptable, in context. In other words, if I could mix and match and create a corporation that meets all of my moral criteria, it would *NEVER* do something stupid like this, but I cannot. I can only pick and choose from what's available.

      Overall, Apple is so good that this sort of thing is more of a blemish, where as with MS it's a major personality trait.

    15. Re:Partiality by node+3 · · Score: 1

      Oh, sure. I'd MUCH rather get sued than be called a communist.

      Did Apple sue you? Does Apple sue small companies every day? No. This is the CONTEXT which you have totally missed. MS does this sort of thing every day, and they do it to whole groups of people. XP authorization? Virus vulnerabilities that they could fix so extremely simply?

      This was just an example that I brought up because it was today. MS is an *AWFUL* corporation. Apple is a *GREAT* corporation that fouls up now and then. Huge difference which you can easily miss if you are incapable or unwilling to consider the context--the corporations as a whole.

      This lawsuit is, IMO, a *huge* mistake, and Apple deserves, IMO, to be countersued and should pay a nice, hefty, sum to Think Secret. But this is not reason to start hating Apple. If it was the sort of thing they did all the time (like SCO, RIAA, etc), then it would be worth putting Apple into the "Slashdot Most Hated" list.

  20. Just a heads up. by Blapto · · Score: 3, Informative

    It's not quite a sub $500 mac. It's headless for a start, so users are going to need to spend $100 for a half decent CRT, probably more. I don't know what the target market is, as Apple has always sold headless macs to the professional arena (PowerMacs are headless as a rule) but lower priced macs have been aimed at the home user. I hope for Apple's sake that they work out they need to bundle in a cheap Apple branded 17" CRT for $100 or so (Dell style).

    1. Re:Just a heads up. by julesh · · Score: 1

      I would expect its headless so that the purchaser can choose for themselves whether they want CRT or LCD. Or to reuse an existing CRT from the machine they're upgrading away from (which is what I do with about 50% of my upgrades).

    2. Re:Just a heads up. by Chordonblue · · Score: 1

      Again, this is a 'switcher' box. Most people already have a crappy PC monitor that will do fine. Over time, HDTV's will become more ubiquitous and perfect for this as well (DVI out).

      --
      "...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
    3. Re:Just a heads up. by Lumpy · · Score: 1

      to hell with apple branded CRT's.

      I use viewsonic or NEC multisync montiors in the MAC's here they plug in quite nicely with an adapter ad the graphic carts people certianly like them better than the apple monitors. (upgraded them to 21 inch monitors for the price of the 17" mac monitors.)

      just because it has that silly little apple logo on it certianly does not mean it's the best thing for the job.

      Mac's with non mac monitors = a great combination.

      --
      Do not look at laser with remaining good eye.
    4. Re:Just a heads up. by AKnightCowboy · · Score: 1
      Again, this is a 'switcher' box. Most people already have a crappy PC monitor that will do fine. Over time, HDTV's will become more ubiquitous and perfect for this as well (DVI out).

      Speak for yourself. I have a nice 21" Dell flat-CRT monitor that I have no interest in getting rid of for an LCD. :-) I will probably pick up a sub-$500 headless iMac if they really come out with one just to throw it next to my PC.

    5. Re:Just a heads up. by mausmalone · · Score: 1

      Apple always seems to list prices for their machines "Starting at .... $ridiculously high" and then the cost goes up when you add options like "keyboard" "mouse" and "monitor". This happened when the G5's came out, and mac heads talked all sorts of crap about how it was "the first desktop 64 bit processor" (haha Itanium, UltraSparc, etc ...) and it was really cheap too (as long as you already had an entire mac setup and just wanted to replace the monitor)! It's nothing new, it's nothing special.

      --
      -=-=-=-=-=
      I'd rather be flamed than ignored.
    6. Re:Just a heads up. by poot_rootbeer · · Score: 1

      It's headless for a start, so users are going to need to spend $100 for a half decent CRT, probably more.

      Assuming they don't already have one sitting around from a previous desktop computer. Although, even then they'd probably still need to get a DVI-to-VGA dongle...

    7. Re:Just a heads up. by FuturePastNow · · Score: 1

      If Apple is smart, they'll make a deal with a CRT manufacturer like Viewsonic or Samsung and stick a $50 coupon in the box. A *cheap* Apple-branded monitor is never going to happen, I think. A cheap monitor would cut into their big monitor sales more than a cheap Mac will cut into big Mac sales.

      --
      Give a man fire, and you warm him for the night. Set a man on fire, and you warm him for the rest of his life.
    8. Re:Just a heads up. by Slack3r78 · · Score: 1

      Are you going out of your way to troll? Simple things like a keyboard and mouse most certainly are included in the base price, and you only add to the cost if you get the *optional* Bluetooth keyboard and mouse. As far as monitors go, I'm pretty sure if you go order from Dell, that's a seperate item as well on most units.

      I don't know what you're smoking if you honestly consider Itanium a desktop processor. Maybe Intel had world domination plans with it, but it never happened. I mean, really, if you wanted to cite an earlier 64 bit desktop CPU Alpha would've been a much better choice.

      As far as cost goes, the G5 *WAS* really cheap when it was first introduced. When Slashdot first reported the G5's introduction, I did a bit of a cost comparison between the G5 and a similar spec dual Opteron machine (As Athlon 64 didn't yet exist at the time, and wouldn't do SMP anyway). What did I find? That it wasn't even possible to match the specs of the G5 given the hardware available at the time (No K8 mainboards had 8x AGP at the time) and that the cost of the Opteron box ended up being within a couple hundred dollars of the G5. When you're talking about $3000 units, a couple hundred dollars is small change, so if that's not cost competitive, I don't know what is.

      I don't consider Apple infallible or an angel of a company, but I'm not even going to get into this rumored unit if you can't be bothered to get the facts straight on a machine that's a year and a half old now.

    9. Re:Just a heads up. by Maserati · · Score: 1

      I just unpacked a top of the line G5 yesterday, it came with a DVI-VGA adaptor.

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
    10. Re:Just a heads up. by Anonymous Coward · · Score: 0
      ... will cut into big Mac sales.
      I have no reply; I just want to say "Quarter Pounder G4".
    11. Re:Just a heads up. by FuturePastNow · · Score: 1

      I'll take a double G5, fries, and a chocolate shake. Supersize it! You take credit cards, right?

      --
      Give a man fire, and you warm him for the night. Set a man on fire, and you warm him for the rest of his life.
  21. Comment removed by account_deleted · · Score: 4, Interesting

    Comment removed based on user account deletion

  22. A Post from January Third: by dasunt · · Score: 4, Funny

    An Anonymous Coward posted the following in regards to the rumored Apple office suite on January 3rd, 2004:

    As with all rumors, there's no need to believe it until Apple starts taking legal action against the rumor sites. Until then, you can assume that they probably missed the mark.

    The posted was modded +5, Funny (60% funny, 20% insightful, 20% underrated).

    1. Re:A Post from January Third: by grouchomarxist · · Score: 1

      That's from January 3rd, 2005.

    2. Re:A Post from January Third: by DrewCapu · · Score: 1

      I'm sure Steve Jobs reads /. once in awhile and noted that particular post.

      Apple is probably suing Think Secret just to throw everybody off. :)

  23. Re:This is the so called free speech :-) by northcat · · Score: 0, Flamebait

    Amen.

  24. If..... by nighty5 · · Score: 0, Redundant

    If it were Microsoft out to sue a rumormill site it would be evil

    Since its Apple, /. think its cool :-)

    1. Re:If..... by colinleroy · · Score: 0, Troll

      What kind of rumors about Microsoft could one start?

      Longhorn to be delayed again.
      New security hole in Internet Explorer to be unveiled next week.
      and so on :)

      --
      blah
  25. Re:First post! by Anonymous Coward · · Score: 0

    No. Even if they sue you, your post still won't be the first! :-)

  26. Suing the wrong source ? by JTunny · · Score: 2, Insightful

    Shouldn't the trade partner (or even the Apple employee) that let the information leave the company be held ultimately culpable ?

    Maybe this is why IANAL

    1. Re:Suing the wrong source ? by Anonymous Coward · · Score: 0

      yes, but so should Think Secret for intentional malicious commentary (the owner is a PROFESSED Apple hater - not fan) and for possibly bribing/coercing former and current developers and Apple employees.

    2. Re:Suing the wrong source ? by Anonymous Coward · · Score: 0

      I'm not aware that encouraging someone to break a contract is illegal.

    3. Re:Suing the wrong source ? by Anonymous Coward · · Score: 0

      I'm sure there are lots of things you're not aware of.

  27. Where's the damages? by spleck · · Score: 2, Interesting

    Doesn't Apple need to prove that the leak somehow hurt them?

    I thought the rumors were helping... I had decided to hold on to my money in case these were real instead of building a video edit station for my home movies. I love my old B&W G3, but its just too slow to use on a daily basis for video editing. I would rather use iMovie on a $500 G4 at 1.25 GHz and I'm hoping it happens. Otherwise I've got stuff to order from newegg.

  28. Does CowboyNeal Sleep? by theycallmerenda · · Score: 2, Funny

    LiveJournal Buyout Confirmed Posted by CowboyNeal on Thursday January 06, @02:10AM Your Rights Online: Apple Sues Think Secret Posted by CowboyNeal on Thursday January 06, @06:35AM

    1. Re:Does CowboyNeal Sleep? by s7uar7 · · Score: 1

      CowboyNeal does, but cron doesn't.

    2. Re:Does CowboyNeal Sleep? by TheSolomon · · Score: 0

      Unless I missed something, clocks cover more than just the 4 hour window between 2am and 6am. ;)

  29. In this day and age by Corellon+Larethian · · Score: 1

    A lawsuit is some of the best advertising you can do. It's probably cheaper, as well.

    Well, I mean unless you're SCOX...

  30. I can't spell Plagerism by JamieKitson · · Score: 0

    Funny, that's exactly what Andrew Orlowski said in the register Andrew? Is that you?

  31. Like M$? How long is your horn? by crovira · · Score: 1

    Wanna bet that when something finally comes out from M$, battered and bruised, it'll just be NT warmed up again with a new 'gadget' look.

    When Apple sues the rumor mill is because they broke cardinal rule #1: They got *specific* about features for value.

    M$ USES the rumor mill to pre-empt and choke off the competition (whatever's left) by claiming something *changed*. Apple can't do that.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  32. Re:In other news... by Anonymous Coward · · Score: 2, Informative

    Except that Apple has a somewhat legitimate gripe about people breaching their NDAs, but any sane judge will tell that iTunes user to go buy a different portable player, use another online music store, and shut the fuck up. The guy has NO CASE. Apple never made a secret of the fact that music downloaded from the iTMS won't work on any other portable player except the iPod. For that matter, neither do the other online music stores.

    That guy is either a complete moron, or he's just looking for a quick buck and thinks Apple will pay him off to make him go away-- which I highly doubt they will.

    ~Philly

  33. Re:Boycott Apple by Anonymous Coward · · Score: 0

    Sorry you're boycotted! :D

  34. The funniest headline... by Chordonblue · · Score: 1

    ...came from The Register in the U.K.:

    "Apple confirms MacWorld rumors with fresh lawsuit"

    And indeed, when you read the specifics of what they are complaining about, you wonder why they bother at all. I mean, if they really wanted to deal with this more effectively they'd wait until AFTER the 11th. As it is now, they are simply confirming the rumors.

    --
    "...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
    1. Re:The funniest headline... by sg3000 · · Score: 2, Insightful

      > I mean, if they really wanted to deal with this more effectively
      > they'd wait until AFTER the 11th.

      I think this is more than squelching a rumor so as to not blow Steve Jobs' "oh, one more thing" that he uses to introduce whatever is the centerpiece of the show. Investors and competitors pay attention to Apple's offerings, too.

      If investors (or potential investors) hear a rumor of a possible Apple product, the price of AAPL can be affected (either positively or negatively). What if the rumor is more interesting than the actual product? Remember when the iPod was about to be announced? People on Slashdot were speculating that Apple was going to deliver nothing short of a perpetual motion machine. When it was a more mundane MP3 player (albeit, the most successful one introduced to date), people were let down. I can imagine even a sell-off of AAPL happening after this. So Apple's job is to protect the price of AAPL, too.

      Also, competitive intelligence is pretty hard, but Apple's competitors must love all these Apple rumor sites, because they do their job for them. Even just getting wind of a product that Apple's planning to build can give them an advantage. They can either shift product plans, or at least not get caught with their jaw on the floor when they see a new Apple innovation (think about people's first reaction to Aqua).

      I like hearing Apple rumors, too, but I realize that Apple has every right to protect their intellectual property.

      --
      Insert simplistic political, ideological, or personal proselytization here.
    2. Re:The funniest headline... by jbolden · · Score: 1

      Apple has every right to protect their intellectual property

      What is the "intellectual property" being protected. A "secret" isn't protectable. There are things that cannot be copied without permission (copyright). There are ideas which cannot be used in products without permission (patents). There are slogans/arts/words that are identified with a company and cannot be used without permission (trademarks). What do the specs of an upcoming product fall under?

    3. Re:The funniest headline... by Anonymous Coward · · Score: 0
      What do the specs of an upcoming product fall under?
      "trade secret"

      You might have seen those two words mentioned somewhere in relation to this story. Those two words and Google could have stopped you from looking like an ignorant twit.

    4. Re:The funniest headline... by jbolden · · Score: 1

      Try again AC. "Trade secrets" aren't protected from 3rd parites.

      Can the above get moderated troll BTW.

    5. Re:The funniest headline... by Baricom · · Score: 1

      "Trade secret." And yes, they can be protected under the law, though IANAL and don't know how I feel about the leak.

  35. Really ridiculous! by Anonymous Coward · · Score: 4, Insightful

    "Apple has a point"

    No they don't.

    This happens in any other field. Cars, designer clothes, politics, entertainment, everthing.

    And sometimes that information is inaccurate. And sometimes it puts that company is a really poor light.

    And nobody sues. Oh. Except apple.

    The real joke is that Apple only sues little guys... the guys who are hard pressed to defend themselves.

    If these guys had a decent budget, they could sue the hell out of Apple. I'm hoping someone does, because Apple only bullies little tiny websites. They stay clear of anybodhy their own size.

    And then people like you defend them. I just bought 3 new Macs, but honestly, people like you are the least enjoyable part of the Macintosh experience, because you'd defend Apple no matter what. You sicken me.

    1. Re:Really ridiculous! by Anonymous Coward · · Score: 0

      Your crass misunderstanding of our legal system sickens me.

    2. Re:Really ridiculous! by slimak · · Score: 1
      If these guys had a decent budget, they could sue the hell out of Apple.

      for what?

    3. Re:Really ridiculous! by SpamJunkie · · Score: 3, Insightful

      The real joke is that Apple only sues little guys.

      You consider Microsoft little?

    4. Re:Really ridiculous! by Anonymous Coward · · Score: 1, Insightful

      Apple cannot/should not sue anyone that exposes unannounced products and gives the competition advance warning of what they have up their sleeve?

      It happens in other industries and no one sues, except Apple?

      Rubbish.

      No other significant company is in the same position that Apple is in. For it to survive, it has to be able to periodically pull a rabbit out of its hat and surprise everyone with a new product, a new design. They need to be able to establish their new product before the competition gets over the surprise and peddles their take on the Apple product -- that's when they don't simply rip-off Apple's design, like what happened with the original Bondi Blue iMac (1998).

      The competition don't do the same level of R&D that Apple does, they don't develop their OS and usually simply re-badge something others made for them (think Dell's MP3 player).

      Apple has to do everything, has to keep on moving and innovate (not in the Bill Gates sense, but in the real meaning of the word) in order to survive. Sometimes they produce a dud (think Mac Cube, the eMac or, IMO, the 1990 Mac IIsi), and some time they pull off something unexpected (think the iMac, the iPod, etc.).

      I think that Think Secret could have simply said that Apple would unveil something that it designed to increase its market share and leave it at that. But by doing what they did (assuming TS is spot on the money on this), Steve's keynote will be somewhat anti-climatic and will not have the same impact it would have had otherwhise (sp?).

      What you don't seem to understand is that Apple needs to make a big media splash in order to get people to notice its product, to attract new buyers to its platform. By removing the element of surprise, the big media splash won't happen and chances are this new inexpensive iMac (MyMac?) will not acheive the goal it was designed for. And Billg will have had time to come up with a plan to blunt whatever impact the new Mac could have, just in case. Not giving Gates the chance to FUD a competing product is something Apple could use.

      Obviously, you don't seem to understand this.

      Personally, having seen two of my Win2K boxen go south due to registry corruption (thank ${deity} I still have my *nix boxen to get some things done), I would snap a 5xxUSD Mac or two just to lessen the impact of a Windows crash on me.

    5. Re:Really ridiculous! by TheKidWho · · Score: 1

      Apple is demanding that think secret reveal who released the trade Secrets so that they can sqaush the source of all the rumors ;-)

    6. Re:Really ridiculous! by dbacher · · Score: 1

      Apple has always had a different way of doing things.

      However, typically you get specs to developers and to magazines before you make a product announcement. In order for commercial software developers to complete a rigorous QA cycle (unlike open source software, where typically you make odd numbers feature releases and even numbers stable releases, people rightly expect all software to be 'stable'), they need several months of time to test on the hardware.

      What that means is if this really is being anounced, then a number of trusted Apple partners who Apple will be depending on to deliver the initial software already have the hardware, and violated a contract with Apple (a NDA, in particular) to provide the information.

      This is dangerous because specs often change slightly between such beta machines and the actual real production machines.

      --
      If your code is acting bloated, and is running rather slow, it's likely and predicted that some loops you will unroll.
    7. Re:Really ridiculous! by Anonymous Coward · · Score: 0

      This happens in any other field. Cars, designer clothes, politics, entertainment, everthing...And nobody sues. Oh. Except apple.

      I work in one of those fields. People steal things like this all the time. That is why we have a staff of former police detectives. If someone with knowledge of an upcoming product provides details to someone they shouldn't, we'll run it down. Interview people, check access logs, emails, etc. But you're right, we generally don't sue people. We have them arrested. Not reporters though.

    8. Re:Really ridiculous! by jemfinch · · Score: 1
      If these guys had a decent budget, they could sue the hell out of Apple. I'm hoping someone does, because Apple only bullies little tiny websites. They stay clear of anybodhy their own size.

      Like, you know, Microsoft....

      Jeremy
    9. Re:Really ridiculous! by Anonymous Coward · · Score: 0

      What web site associated with a large company has released secret information about Apple of the same nature? If only small web sites of small businesses release this stuff then only small businesses will get sued. There shouldn't be any surprise here either, because it's only tiny businesses that exist off of releasing rumors about Apple.

      I could also try and look up the history of a famous past company that was put out of business by a promise of a vastly superior up-and-coming computer that caused people to stop buying their product until their new machine was released to let you know why Apple takes this seriously, but you've apparently got your mind completely made up so I won't even bother. But for other more open minded, less bitter people, was that Sinclair or was that another company? (Yes I know it was the leader of that company that released that information, but it was the information that was released that got people to stop buying, not the manner in how the information was released.)

    10. Re:Really ridiculous! by waynelorentz · · Score: 1

      And nobody sues. Oh. Except apple.

      Incorrect. Companies sue all the time. Even the politicians sue over this sort of thing long after the election is over. It happens. Just because you don't pick up a newspaper doesn't mean it doesn't happen.

      You sicken me.

      Seriously -- get over yourself.

    11. Re:Really ridiculous! by daviddennis · · Score: 1

      You're referring to Osbourne Computer. The Osbourne I had something like a 52-column screen and when its owner leaked that the II would have an 80-column screen, sales of the I collapsed, bankrupting the company.

      That being said, everyone knowledgeable enough to visit rumor sites knows that you don't buy a new Mac before January 11, when lots of new stuff gets announced. Ironically enough, the damage done by Think Secret is that they are now such a credible source that the mainstream media, like C|Net, picked up the story and distributed it to the world. This might have caused Apple real damage.

      D

    12. Re:Really ridiculous! by Anonymous Coward · · Score: 0

      Well, obviously you have to look ahead with that statement.

      It refers to the Microsoft of 2010, pimping a b0rked MS Linux to any takers in the cracks between Novell/Suse, Sun Java Desktop, (IBM) Mandrake, and (IBM) Red Hat, in the realm of those remaining users who don't just run centrally web served java apps off their employer's/ISP's Plan 9 grid...

      (Hey, somebody put together and upload a sufficiently original distro under a "MS Linux" name. Some unpredictable copyright law fun.)

    13. Re:Really ridiculous! by Gizzmonic · · Score: 1


      The competition don't do the same level of R&D that Apple does, they don't develop their OS and usually simply re-badge something others made for them (think Dell's MP3 player).


      Actually, I'm thinking iPod. Since it was a "rebadging of something others made for them."

      As was DVD Studio Pro, Final Cut Pro, Shake, etc.

      Apple was/is not in any serious danger because of these leaks. Steve Jobs is fanatical about secrecy, and he is suing because he's angry. That's it.

      To compare the peril of a successful multibillion dollar company with that of a broke college kid who's about to be sued to kingdom come is ridiculous. From a PR standpoint it's bad, from a developer relationship standpoint it's bad, from anything but a you-screwed-me-so-I'm-gonna-screw-you-worse standpoint it's bad.

      Yes, Apple is within its legal rights to sue an NDA violator. But that's not with this is about, it's about Jobs overreacting and wanting to make an example out of somebody. And that makes me puke, almost as much as people who will defend Apple for this heavy-handed behavior.

      --
      (-1, Raw and Uncut is the only way to read)
    14. Re:Really ridiculous! by Moofie · · Score: 1

      Skipping the "Not Invented Here" syndrome is, I think, one of the best traits of Apple under Jobs 2.0. Even when they source new ideas and products from other places, the Apple design ethos is present.

      It's pretty disingenuous to compare Apple's sourcing the iPod from outside Apple is the same as Dell slapping a logo on an MP3 player. Apple got the iPod at a pretty early stage of development, and did a lot of work to polish the form factor and usability. That's a big deal for me, and it's something I'm willing to pay for. Fortunately, the computer market is mature enough now that my OS preferences don't matter to you, and your preferences don't matter to me.

      --
      Why yes, I AM a rocket scientist!
  36. Is it just me or... by Anonymous Coward · · Score: 0

    does anyone notice the submitter's name?

    Isaac Newton?

    Wasn't he that guy who allegedly got hit on the head by a falling apple and discovered gravity?

    I wonder if he ever thought about suing the apple...

  37. $149 iPod flash on the way by jbrw · · Score: 3, Informative

    Interestingly/amusingly/somethingly, ThinkSecret has posted more "rumours" since the lawsuit was announced:

    $149 1GB iPod is coming

    1. Re:$149 iPod flash on the way by Anonymous Coward · · Score: 0

      By posting this, aren't you making yourself and Slashdot another Apple-lawsuit target?

  38. That's so sad!!! by Anonymous Coward · · Score: 0

    "If someone picks up on that rumour, and if it gains legitimacy, people may be disappointed by the next real iPod."

    Oh, how AWFUL for apple! They shouldn't have to put up with rumors! The world should be shaped for them so that only the information Apple wants should be doled out to the world.

    Imagine people trying to talk about Apple in a way they don't approve of! Why... there ought to be a LAW to stop this kind of thing.

    This is so so so hurtful to apple. I think people who try to have information about Apple that they don't want should be killed. Or worse.

  39. However by Anonymous Coward · · Score: 0

    he is right in calling it a monopoly product - they WON'T license FairPlay to anyone else, therefore the market is Apple iTunes *only*.

    Ergo, monopoly.

    1. Re:However by Anonymous Coward · · Score: 0

      And Microsoft holds a complete monopoly in the creation and sales of Microsoft Windows. And I hold a complete monopoly in the creation and sales of Jon's Home-Baked Cookies. And guess what? The Coca-Cola Company holds a complete monopoly over the manufacture and sale of Diet Coca-Cola!

      In terms of music stores, there's nothing remotely close to a monopoly.

  40. That's pretty stupid by Anonymous Coward · · Score: 0

    "if i buy MS Office, then i need MS Windows "

    No johnny. No you don't.

    It works on the Mac as well.

    Try again, but try not to be so stupid next time.

    1. Re:That's pretty stupid by CarrionBird · · Score: 1

      Yes, yes you do. The is a product for the Mac which is also called MS Office, but it's not quite the same thing. You could use emulation, but then you are running windows.

      --
      Free Mac Mini Yeah, it's
    2. Re:That's pretty stupid by Anonymous Coward · · Score: 0

      That's like the old joke that the German language is such that "a man Shakespeare" and "a man named Shakespeare" are two different things. He didn't say "If I buy MS Office for Windows, I have to have Windows to run it," he said "If I buy MS Windows, I have to have Windows to run it." He's referring to the category of all things named "MS Office," not the subcategory.

    3. Re:That's pretty stupid by CarrionBird · · Score: 1
      We all know exactly what he means, espically since he said it needed windows.

      You can do all the semantic hairsplitting bullshit you want to make the statement be what you want. That won't change what he meant

      --
      Free Mac Mini Yeah, it's
    4. Re:That's pretty stupid by Anonymous Coward · · Score: 0

      It wasn't "semantic hairsplitting"; the fact that MS Office runs on more than one platform completely undermines the point.

      Sorry that bursts your bubble!

    5. Re:That's pretty stupid by CarrionBird · · Score: 1

      The fact that both versions are different and can't even do all the same things (I'm talking about Access specifically) undermines your attempt to undermine his point.

      --
      Free Mac Mini Yeah, it's
  41. Whew by nudnikmeow · · Score: 1

    At least Apple isn't suing Think Testicles

    http://www.engrish.com/detail.php?imagename=think- testicles.jpg&category=Clothing&date=2004-06-18

  42. On the ball by Anonymous Coward · · Score: 1, Funny

    Paraphrased from the article: Apple believes Nick dePlume may be an assumed name.

    I wonder what gave it away...

  43. ...also in The Independent by lxt · · Score: 1

    Also in the UK, the rumours actually made the news pages of The Independent - about a half a page long story on the subject in fact.

    1. Re:...also in The Independent by Anonymous Coward · · Score: 0

      I'm shocked, shocked to find rumours on the news pages of the Independent!

  44. Ummmm.... by porkchop_d_clown · · Score: 1
    Have you ever heard of Osbourne computer, and what happened to them?

    The final blow occurred in 1983, when Adam Osborne boasted about an upcoming product months before it could be released, killing demand for the company's existing products.

    The rest of the computer industry learned that lesson very well - especially Apple.

    1. Re:Ummmm.... by spleck · · Score: 1

      Yeah, ummmm....

      I think that case might be a little different, considering the announcement is expected next week. Further, Apple has often hyped and announced products MONTHS before release.

      I think this may be more of a Steve Jobs ego thing. He wanted to surprise everyone and know its ruined, so he's cancelling the webcasts and suing people.

  45. My theory: How it all happened. by Futurepower(R) · · Score: 2


    It's easy to guess how the lawsuit happened. Some Apple marketing person wanted to create a buzz about a new product, so he or she gave the information to someone sure to publish it.

    Then, some Apple managers said to themselves, "This is our chance to act like Arnold Schwarzenegger! We will pretend that it's the end of the world, and only we can save it. May we'll even get on Slashdot, for free! We secretly believe that open source hardware is better anyway, so let's sink the company. We can always get jobs somewhere else, because we can say we worked for Apple!"

    And, Apple lawyers agreed with this, for their own reasons. They said, "We're tired of writing those license agreements no one reads. We want to go outdoors! We want to kill, kill, kill, and be just like Arnold Schwarzenegger in those movies!"

    The biggest friends of big business are the managers. The biggest enemies of big business are... the managers.

    The alternative theory is whoever got the information got it from many difficult hours of sneaking around Apple headquarters. Yeah, right.

    1. Re:My theory: How it all happened. by k_187 · · Score: 1

      Or they leaked it with the intent of suing and creating a big fuss over it. If they hadn't sued would everybody be in such a fuss over it? Didn't think so.

      --
      11 was a racehorse
      12 was 12
      1111 Race
      12112
    2. Re:My theory: How it all happened. by Anonymous Coward · · Score: 0

      If you'd read the news, there was a pretty big fuss (and nearly all positive) before they started suing. The idea that this is grandstanding is just moronic.

    3. Re:My theory: How it all happened. by Anonymous Coward · · Score: 0
      The alternative theory is whoever got the information got it from many difficult hours of sneaking around Apple headquarters. Yeah, right
      The alternative theory is that it's very difficult to keep a secret when factories are churning out the device in question. Is the factory staffed by robots? Was the device designed by Jobs and Ives in a locked room?

      Or are there actually hundreds, if not thousands, of people who know the specs of this device even if they know little else?

    4. Re:My theory: How it all happened. by nomadic · · Score: 1

      Or they leaked it with the intent of suing and creating a big fuss over it.

      Nah, this has "Steve Jobs tantrum" written all over it. They guy flies into a rage whenever something like this happens.

    5. Re:My theory: How it all happened. by TiggertheMad · · Score: 1

      May we'll even get on Slashdot, for free!

      First thought: Wait, Apple would pay to be on slashdot? Even when the news is positive, half the posts are cheapshots at the story's subject, paranoid rantings, and trolls. And those are the people who play nice...

      Second Thought: One school of thought is that there is no such thing as bad press. A famous quote is, 'I don't care what you print about me, just spell my name right'. Knowing this place, there is a good chance someone would misspell Appel.

      Oh, Crap.

      --

      HA! I just wasted some of your bandwidth with a frivolous sig!
  46. Trade Secrets by vertinox · · Score: 1

    No one has a constitutional right to trade secrets. Then again, neither does Think Secret have a right to divulge them... Oh wait...

    --
    "I am the king of the Romans, and am superior to rules of grammar!"
    -Sigismund, Holy Roman Emperor (1368-1437)
  47. Oh no, free advertising! by jmcmunn · · Score: 1

    Is Apple really that stupid, or is this just a clever marketing tactic from them in order to boost advertising for their new product even more?

    And since when am I not able to speculate on technology?

    Here's a secret for you all...nVidia is working on a top secret graphics card right now. Rumor has it, it will cost around $500, and will be 30% faster than the top of the line cards on the market!

    You heard it here first...I have insider contacts and know all of the secrets! No wait, I made that up. Can I still be sued when the card comes out?

    1. Re:Oh no, free advertising! by Anonymous Coward · · Score: 0

      bribing and people making revenge comments to hurt Apple is NOT speculation it is coercing and illegal

    2. Re:Oh no, free advertising! by Anonymous Coward · · Score: 0

      " bribing and people making revenge comments to hurt Apple is NOT speculation it is coercing and illegal"

      Dude. The truth is the truth.

      Get over the apple-thing already.

  48. Re:In other news... by dadybeef · · Score: 1

    Karma? In other news, today dadybeef sued Gillette for reasons very similar to the posting above.

    --
    --beef
  49. Welcome To the Big Leagues by reallocate · · Score: 2, Insightful

    Think Secret has every right to publish that story, and every right to retain the identity of its source. Apple has every right to to sue them.

    Being prepared to defend your right to keep your sources secret and to defend your right to publish is a cost of doing business of any new publication. Think Secret and other online publications don't get a free pass, but neither should they be exempted from the same standards that apply to and protect traditional publications.

    --
    -- Slashdot: When Public Access TV Says "No"
    1. Re:Welcome To the Big Leagues by aussie_a · · Score: 0

      Wow, I never knew Apple had a right to sue a company into oblivion. I guess that doesn't hurt free speech.

    2. Re:Welcome To the Big Leagues by reallocate · · Score: 1

      Apple has the same right to sue as you or me, and it has nothing to do with free speech.

      Think Secret doesn't deserve any extra protection simply because it chooses to publish online. It also doesn't deserve any less protection. Ditto for Apple. Apple has a right to its trade secrets.

      If Apple can show that its legal rights were violated by Think Secret, then they likely win their suit. If they can't, they won't.

      The argument that Apple's suit stifles protected free speech doesn't hold water. Apple is known for assertively protecting its rights, so no one can claim to be surprised by this suit. Whether or not Think Secret is the right target for this suit is another question.

      Slashdot and its readers seem to believe that law and precedent don't apply to online publications simply because they use a different technology. That's not true, and it should not be true. Anyone who publishes alleged Apple trade secrets -- on the web or in your morning newspaper -- has to be either extremely naive or extremely foolhardy to imagine that Apple would not respond. That's why mainstream publications retain lawyers and insure they have the funds to defend themselves in court. Online publications need to be prepared to do the same thing.

      --
      -- Slashdot: When Public Access TV Says "No"
    3. Re:Welcome To the Big Leagues by Anonymous Coward · · Score: 0

      Maybe I'm way off base here, but isn't it an organisation's responsibility to keep its trade secrets secret? The one in the wrong here is the informant who was presumably under NDA. Think Secret hasn't done anything wrong since they have no obligations to Apple whatsoever.

    4. Re:Welcome To the Big Leagues by reallocate · · Score: 1

      I don;t know the specifics of Apple's charges. I'm just asserting that (A) Apple has a right to sue, and (B) anyone publishing anything, on the web or elsewhere, needs to be aware of the consequences of that act.

      --
      -- Slashdot: When Public Access TV Says "No"
  50. Re:In other news... by Jeff+DeMaagd · · Score: 3, Interesting

    The iTunes suit is a farce, IMO. Apple permits burning to CD, and you can even use that CD in iTunes to "import" the tracks as MP3. There you have it, two ways to play a track on nearly any portable audio player.

    I still question the idea of purchasing music as a pre-comressed data file, DRM'ed files at that. I'd much rather patronize my local used CD store, that way I don't get rights that might disappear if the computer or iPod crashes and I can't revoke its authorization. The files I can back up, sure, but if I hit my authorization limit then I'm screwed.

  51. step away from the computer, please by gad_zuki! · · Score: 3, Insightful

    > Or, thinksecret can do what real journalists do and refuse to reveal their source

    Christ man, you're talking about a computer rumor site relaying information from people with NDAs. This isn't exactly Valerie Plame. If a "journalist" gets involved in a lawsuit regarding sources, the question becomes one of ethics based on the public trust/greater good not some absolute, "I wont tell you who murdered that couple because I'm a journalist!!!" If you can't see the difference betweeen Watergate and Think Secret its time to step away from the computer for a long, long time.

    Like the grandparent posted lawsuits like these are started to help the discovery process to find those who did break the NDAs. The manufactured outrage of "Big company goes after little guy" is paper thin and on par with the false outrage of the RIAA actually suing people for giving away their songs.

    I'd much rather see a system which goes after unethical people because the alternative is to go after the technology itself. What I dont need is bittorrent made illegal or having special licenses to run a web server because a few rotten apples are ruining it for everyone else.

    Not to mention Think Secret is a commercial site (it serves at least three ads on its pages) and its business model is to coax people to break NDAs and post them on the web soley for profit, not for greater good or whistleblowing, but for money and ego inflation. Not exactly Woodward and Berstein here.

  52. Rumour sites by mark · · Score: 4, Insightful

    Some people here reckon that "if it were Microsoft" suing rumour sites, then we here at /. would be ripping them a new bunghole. These people say that, because it's Apple doing the suing, we're letting them off with nary a flame.

    But... MS rumour web sites must be pretty boring. Not only do most rumours come from Microsoft themselves... most of them /revoke/ previously announced features from previously announced products whose previously announced shipping dates have just been slipped by two years!! While Apple fansites try to guess what Apple will release next, MS fansites are left to try to guess what announced features might be left out!!

    1. Re:Rumour sites by thebatlab · · Score: 1

      What does the 2nd paragraph have to do with the first? I thought you were going to mention the various posts saying that what Apple is doing is crazy. Yet you instead turn it into a post about how Apple than Microsoft is better than Microsoft even when it comes to rumour sites.

  53. There is no crime.. by AzrealAO · · Score: 1

    Which is why the operators of Think Secret haven't been arrested and charged by the police.

    It's a civil matter between Apple, the leaks, and Think Secret, thus the lawsuit.

    1. Re:There is no crime.. by Anonymous Coward · · Score: 0

      Think Secret is not a party here.

  54. They could also be 100% wrong by gelfling · · Score: 1

    That is, Apple could have absolutely no plans to market a cheapo iCrap. And some webby out their saying otherwise could actually screw with their suppliers and technology development partners who might feel blindsided.

    As I said before - Apple is a high margin low volume company. They make $400 iPods they are probably not going to make iCraps for a 100 bucks more.

  55. Funniest line in the article by Anonymous Coward · · Score: 0

    The company also said that it believes dePlume is an assumed name

    Oh, that's rich.

  56. About Think Secret by adzoox · · Score: 4, Interesting

    I have thought for a long time that Think Secret had the sole intention of harming Apple.

    Their rumor accuaracy is amazing and it seems they like to steal any thunder they can from Apple.

    They take any good news and put a negative spin on it such as; iPod sales. It is predicted that Apple will sell 4 million+ iPods this quarter ... Think Secret's spin is - small Apple Reseller's weren't getting enough and the two hard drive suppliers probably wouldn't be able to keep up.

    I have also believed that Think Secret's knowledge of the reseller lawsuit brought on MacAdam & Elite Computers is a little too intimate. It's almost like THIS is who's running the show there.

    I think Apple should go after them for more than just "trade secret revealing and developer coercing" but also libel and malicious intent.

    By The Time It Got To The Other End Of The Room: Notes About Apple Rumor Sites

    --
    Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
    1. Re:About Think Secret by Jay+Carlson · · Score: 1

      I hear there's a large website designed to give us all kinds of positive things about Apple, so it's not like it's unbalanced.

    2. Re:About Think Secret by ejasons · · Score: 1

      I think Apple should go after them for more than just "trade secret revealing and developer coercing" but also libel and malicious intent.

      What have they said that was libelous (keeping in mind that libel must be something that is untrue)?

      Also, where in the world did you get the idea that there is anything actionable about "malicious intent"? "Malicious intent" is expected, even encouraged, in the business world -- it's called capitalism! Hint: you don't think that Apple orders their actions (advertising, pricing, marketing, etc.) so that Rio will have a bad quarter? Sounds like "malicious intent" to me...

      I'm one of the bigger "Apple fanboys" that there are (spending three days at MacWorld next week), but a little bit of objectivity is encouraged. If you find that your feelings change when you substitute "Microsoft" for "Apple" in any situation, then you aren't being objective...
    3. Re:About Think Secret by SEE · · Score: 1

      If "their rumor accuracy is amazing", there's not a chance in hell they can be hit for libel. Truth is an absolute defense against libel in American law.

      Similarly, since Apple's a public corporation with a worldwide media presence, it's certainly a "public person". Under the Sullivan standard, a libel suit for the "negative spin" you mention would have to prove that ThinkSecret knew small Apple resellers would be able get enough and that hard drive manufacturers could keep up, and deliberately lied about it, with malicious intent. No way in hell. (Supply chain problems are common enough for hot products that speculating about the potential for one doesn't even come remotely close to the "reckless disregard" standard, especially when written explicitly as speculation.)

      In short, you're a moron who has no idea what he's talking about. Apple doesn't have much of a chance on the trade secret angle, since they'll need to show coercion or bribery of an NDAed employee. On libel they'd probably be rebuked by the judge, maybe even fined for contempt of court for a blatant attempt at barratry.

    4. Re:About Think Secret by Anonymous Coward · · Score: 0

      Wrong - libel is print - slander is vocal

      libel can be true if it's intent is malicious.

      Only a moron would say:

      "On libel they'd probably be rebuked by the judge, maybe even fined for contempt of court for a blatant attempt at barratry."

      Who doesn't know what they are talking about? Are you a judge or a lawyer?

  57. There never was a sub $500 mac planned. by rebeka+thomas · · Score: 1

    One thing missing, is this isn't a real machine. Apple aren't actually going to produce a sub $500 mac any time soon, or any time at all. What Apple are suing over is the damage that hyping up expectations of an impossible machine is going to do for Apple.

    After the keynote and there's no sub-$500 headless iMac or eMac, Apple is going to be a very unpopular company among the geek crowd. Of course that won't stop people from expecting it'll come out at the next event, or the next one, or the one after that...

    see billpalmer.net for the sanest commentary on this ludicrousness.

    --
    RST
    1. Re:There never was a sub $500 mac planned. by squiggleslash · · Score: 2, Insightful
      If he's the sanest commentator...
      t's not all that difficult to figure out. The eMac already is the "Switcher vehicle" that the delusionals keep talking about, they just don't know it. In delusionland, the eMac is being rejected by potential Switchers because it has a built-in monitor. But in reality, Windows users are already Switching to the eMac, in droves for that matter. All you have to do is stick your head outside the delusionland bubble for a few minutes in order to get a whiff of just how many people have already switched.
      Wow, insulting and completely insane to boot... people are switching to the butt-ugly and CRT-monitor laden eMac? I've never come across anyone.

      I've said in my journal I doubt there's a $500 headless iMac coming but right now it's the $500 I find the unlikely part of the rumour, not the machine itself which continues to make perfect sense as long as the price is reasonable. Around $700 seems credible to me.

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:There never was a sub $500 mac planned. by Kyusaku+Natsume · · Score: 1

      Well, I and 2 coworkers did exacty what he says. The eMac is pretty heavy, but its CRT it's extraordinary, beats my Viewsonic E90fb, for a consumer product, that's not bad. My eMac is first generation, the others are of the 1 and 1.25 GHz versions. The advantages of the eMac over the iMac G4 and/or other machines:

      -Price
      -Easier and cheaper upgrade of CD/DVD drive
      -Easier upgrade of HD
      -Tempered (sp?) glass protection for the CRT. **Perfect for schools or any other place with kids
      -Almost liquid proof. Does't have ventilation oles on top or sides. **
      -Incredibly easy to clean.**
      -low power consuption. (130-170W first gen eMac)

      On a personal note, once open, the quality of the eMac's hardware design shines, I encourage you to search for pictures of an open eMac, its design is amazing.

      --
      Mexico: 100% conservative's America now!
  58. Re:In other news... by Anonymous Coward · · Score: 0

    The windows media suit is correct by the way. A customer is being bundled WMP? poor soul, they cannot download real-player now. MS is teh evil

    only on /.

  59. Apple Loses Customers Over This - Including Me by lessthan0 · · Score: 1, Flamebait

    As great as a lot of Apple products are, and as tempted as I am over OS X, I could never be a happy customer of Apple because of their overzealous legal dept.

    This is a long term trend. I've seen Apple sue people over the smallest, stupedist things and it sickens me, really. Especially, when they STOLE the damn name of their company from Apple records.

    This was the last straw. F*** Apple, I fart in their general direction.

    1. Re:Apple Loses Customers Over This - Including Me by Anonymous Coward · · Score: 0

      With your high moral standards you'd better not be using Windows...

    2. Re:Apple Loses Customers Over This - Including Me by Kiryat+Malachi · · Score: 1

      Yes.

      Because before Apple Records, no one had ever named a company after an apple. In fact, no one knew what an apple was - back then, we called them "rounded pears".

      --

      ---
      Mod me down, you fucking twits. Go ahead. I dare you.
      (I read with sigs off.)
    3. Re:Apple Loses Customers Over This - Including Me by lessthan0 · · Score: 1

      I haven't used Windows in 4 years. Microsoft is much worse than Apple, but that does not excuse Apple.

      I don't even consider myself to have high moral standards, and I want to like Apple, but I don't they are good guys. I certainly do not trust them. They poop on their customers as a matter of course. I don't like to be pooped on.

    4. Re:Apple Loses Customers Over This - Including Me by lessthan0 · · Score: 1

      Steve Jobs admits that he named his company after Apple records. Now, I have no problem with this.

      I was not arguing that Apple's name needs to be changed, I was arguing that they operate with a double standard when it comes to intellectual propery issues. And they sue too often.

      I am a vigorous supporter of the first amendment. Wealthy corporations trying to silence a small web site do not have my sympathy.

    5. Re:Apple Loses Customers Over This - Including Me by Kiryat+Malachi · · Score: 1

      Wasn't aware of that, will keep it in mind.

      They aren't suing Think Secret for divulging the information; they are suing them for inducing unnamed sources to breach NDAs. In other words, the act that's at question isn't publication of the information, but obtaining it in the first place. I support the 1st Amendment as well, but *this is not a 1st Amendment issue* and ought not to be presented as one. This is more like if Think Secret had broken into Cupertino and published what they saw during the break-in. Apple is suing over method of obtaining the information, not over the information's publication.

      Now, what Apple should be doing is suing to obtain the names of the sources. Those are the people who genuinely violated their duty. However, if Think Secret actively agitated to get those people to break their NDAs, they can probably be held responsible as well.

      --

      ---
      Mod me down, you fucking twits. Go ahead. I dare you.
      (I read with sigs off.)
  60. Re:If.....I call bullshit by Anonymous Coward · · Score: 0
    Since its Apple, /. think its cool :-)

    I call bullshit. I, as a linux user, gained respect for apple for doing the Darwin thing and Safari. I just lost that respect.

  61. Warning to the Site by Anonymous Coward · · Score: 1, Interesting

    Why are people complaining about Apple trying to protect an unreleased/unannounced product? Apple contacted the site and requested that they remove the information from their site. The site decided to tell Apple "No". At this point, if Apple wants to protect what they are working on, the only real option they have at that point is to sue to the site to have the content removed.

    While it might not seem like publishing this type of information is a big deal, but it can have lots of effects on Apple. If people hear about this new $500 computer they are supposed to release soon, they could lose business because people just continue to push off buying a new computer until this one is announced(if ever). I know I have been guilty of doing this. Before Apple released their G5 computers, there had been rumors for over a year that they were going to be released "any day now". I waited over a six months since they were supposed to be released so soon, but they never came. After I went ahead and bought my new G4, it was still another 5 months before they announced the G5.

    1. Re:Warning to the Site by CashCarSTAR · · Score: 1

      One word.

      Tough.

      It's news. It got leaked from the company somehow, in any case, any news sites have every right to report what they learn. If it hurts their business? Maybe they need tighter internal information controls?

      But what problem is it of ours?

      Absolutly none.

  62. and people will still complain by Therlin · · Score: 1

    I can hear it already, from the usuals:

    "That video card sucks!"
    "Not enough RAM!"
    "A larger HD should be a must!"
    etc...

    And then it'll turn out to be a big seller anyway.

    1. Re:and people will still complain by eriko · · Score: 3, Insightful

      S'truth, that. The more /. hates an Apple product, the better it sells. See "What fool buys a computer without a floppy?" and "Who would pay $250 for a 4GB iPod? Nobody!"

      I'm kind of worried about this theoretical iMac -- enough posters have been positive about it that it may fail.

      --
      Ceci n'est pas une sig.
    2. Re:and people will still complain by Anonymous Coward · · Score: 0

      You forgot:
      "Their still using a 1-button mouse"

      Neglecting that 2 & 3-button mice work just fine with it.

    3. Re:and people will still complain by Anonymous Coward · · Score: 0

      That is because we are smarter then those who buy their stuff.

      So their stuff sells well with their targeted demographic, fools who want to waste their money.

      There is no surprise in that, those of us who know better and are complaining don't buy their crap, those who don't know better do.

  63. Re:Translation by clifyt · · Score: 2, Informative

    Fuck off AC --

    I'd feel the same if it were Microsoft and I wish them all the ill feelings in the world.

    That doesn't mean that folks should be allowed to kill business this way. Hell, maybe Microsoft would make better products if they were allowed some room to get to market without everyone breathing down their necks and could market towards having the best product -- not worrying about what competitor is going to come out with the same product and then claim that Big Bad M$ Stole My Idea (that I dead on a rumor mill).

    But I repeat myself -- Fuck off AC :-)

  64. First Amendment was... Anyone, anyone? by Karl+Cocknozzle · · Score: 2, Insightful

    Apple doesn't have a leg to stand on. Thinksecret is a news and rumours site. They are in the business of printing information that is newsworthy to their readers.

    Unless ThinkSecret broke into Apple (physically or electronically) and stole the info they published, they've done nothing wrong. If Apple sues them in a state with a good reporter's shield law they might not even have to disclose who gave them the information.

    --
    Who did what now?
    1. Re:First Amendment was... Anyone, anyone? by SoupIsGoodFood_42 · · Score: 1
      Unless ThinkSecret broke into Apple (physically or electronically) and stole the info they published, they've done nothing wrong.

      Yup. So Apple "believes" that this is what's happening, and are suing. Unless of course, ThinkSecret can put themselves in the clear and avoid costly lawyer fees by revealing their sources.

    2. Re:First Amendment was... Anyone, anyone? by Karl+Cocknozzle · · Score: 1
      Yup. So Apple "believes" that this is what's happening, and are suing. Unless of course, ThinkSecret can put themselves in the clear and avoid costly lawyer fees by revealing their sources.

      Afraid not, friend. You should familiarize yourself with California's journalists shield law, which prevents this sort of extortion game with the first amendment.

      Just bring up google and type "California journalist shield law" and have at.
      --
      Who did what now?
  65. Re:Warning to the Site [Apple Rumor Sites] by adzoox · · Score: 1

    And the deal is ... while waiting may transalate into hype and actually greater sales ... sales drop off dramatically whn rumors like this hit.

    Where this REALLY matters is if Apple has sales targets to meet for a certain quarter. Those expectations are approaching impossibly high for Apple. In order for Apple's stock to rise - nowadays .... they have to announce far greater than expected earnings. If they don't meet sales goals (one reason being people have delayed their purchases right at the end of the quarter) then the stock is hurt. Shareholders are swindled by these sites.

    See my other post about Think Secret

    --
    Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
  66. learn not coerce by adzoox · · Score: 1

    "...any news sites have every right to report what they learn"

    You said it well yourself ... learn not coerce

    And they also have the journalistic responsibility not to libel or have malicious intent by posting their "news"

    --
    Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
    1. Re:learn not coerce by CashCarSTAR · · Score: 1

      I seriously doubt there was any malicious intent, I mean come on, would Apple's plans be news to the tech world? I would think yes.

      As for "coercing", that's what Apple says. Maybe that's true, but then again, maybe not.

  67. IAAL by Anonymous Coward · · Score: 0

    For misuse of the legal system for a start.

    Depends on the state.

    Might even get a RICO act thing going if somebody knows the DA.

  68. Well... by Anonymous Coward · · Score: 0

    "As I work for a company that is often the target of your rumour-mongering"

    You're only complaining because we always say your products suck.

    Which is not baseless. Your samples always sound like they came from a left-over Ensoniq barrel you bought off ebay.

    Then you blame websites for your problems. Wow.

    Make better products and stop getting all full of yourself.

    1. Re:Well... by torpor · · Score: 1

      You're only complaining because we always say your products suck.

      Well, since "my" product, as in the one I'm working on here, has yet to ship, I think you're the one who's a little full of himself, Mr. AC.

      I've watched the Virus threads over the years, there will always be 'lookwhatigot' types spilling their loins .. its the culture that allows this, though .. and i guess i should just admit that synth culture is as incestuous as any other ..

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
  69. Bad precedent? by Anonymous Coward · · Score: 0

    Could this sort of thing set a bad precedent? IANAL so I'm curious could this argument be used in more serious cases where the public health is potentially put at risk, but that risk has not yet been established? Say in the case where company A claims that solvent XYZ is perfectly safe and disolves readily in water, but a paper discovers material that points out that there are a residuals that exist and the residuals may or may not cause health problems. If the residuals are ingredients in a compound that is patented and their existence in that compound considered a trade secret, might disclosing that they are in the compound be illegal and wouldn't that make it more difficult to even investigate their effects?

  70. Re:Boycott Apple by Anonymous Coward · · Score: 0

    Modded down again. How can you say that this post is redundant? Looks like the mods are trying to hide any negative comments about Apple.

    Apple computer are just another corporation - they are no different from Microsoft/Intel/AMD etc. If Apple was in the same position as Microsoft they would be just as bad. If Microsoft/RIAA/MPAA were to do this people would be appalled but for some reason when Apple does the same people can justify it.

    Until now I used to be an Apple supporter - this post was written on an iBook G4 running Debian. Now I'm just sick of it and don't want to be supporting another company that tries to restrict people's free speech rights.

  71. Unnamed individuals named? by hummassa · · Score: 1

    Hehehehe. This is not informative, it's Funny.

    Now, RTFA: they not only don't know who are the leaks, they don't even know who is ThinkSecret. If I was ThinkSecret, I would say: "Your honour, I run a rumour site and I invent rumours all the time. I invented these."

    --
    It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
  72. Re:So frustrating by atomicbirdsong · · Score: 0

    Yes!

    The fact that the website published the information is simple freedom of speech. If they commited Libel or Slander, something that has damaged the Apple brand then that is a different story (and a bitch to prove BTW for a company that can easily get its CEO on the cover of Time Mag).

    I find that there is debate at all on this truely astounding and unbelievably frustrating. The violator is the person who passed the information. Not the press! Apple has to prove that some person violated some DNA or whatever. You don't just get to shut of the press if you don't like the information being printed. I mean, unless you are Dick Cheney, then you can do whatever the F*&%ck you please.

  73. Personal Analysis by tilleyrw · · Score: 1

    Was Think able to learn these supposed "secrets?

    Yes

    Therefore, they were never secrets.

    --
    This post encoded with ROT26. If you can read it, you've violated the DMCA. Handcuffs please, sergeant.
  74. Apple sued by Forests - Trees have first rights! by Anonymous Coward · · Score: 0

    Hmm, I have eaten many apples in my time,
    At what point do ordinary 'open source' words become the property of Corporations?

    apple, word, windows, etc.

    The governments should take note that if a word
    has been around for over 100 years and that word
    is used to describe ordinary objects and concepts,
    then that word can not be patented, trade marked, etc.

  75. So, do these phrases mean anything to you? by porkchop_d_clown · · Score: 1

    How about "accessory after the fact" or "dealing in stolen property"?

    If Think Secret was reselling goods they bought from a thief would you insist they had done nothing wrong?

    1. Re:So, do these phrases mean anything to you? by Karl+Cocknozzle · · Score: 2, Insightful
      How about "accessory after the fact" or "dealing in stolen property"? If Think Secret was reselling goods they bought from a thief would you insist they had done nothing wrong?

      Hello oranges... Meet kumquats. (Didn't want to add to the confusion by saying "apples and oranges" in the middle of an Apple story.)

      You make several points, all of them wrong:

      1) Think Secret isn't "Dealing" in anything, they are journalists reporting the news. First amendment protected their right to publish--regardless of Apple's desire to keep the info private. I'm sure Nixon would've preferred Woodward and Bernstein keep their mouths shut and stop looking into things over at the Watergate, but again, the First Amendment protects their right to publish.

      2) Accessory after the fact implies that the reporter at TS had some knowledge that a crime has been comitted. Yet if the info was leaked by somebody who had authorized access to the information, or if the info was left somewhere that anybody could gain access to it, there wasn't any crime. Perhaps a breach of contract on the part of the employee, but not a crime, therefore no "accessory" charge possible.

      3) A reporter publishing information and somebody reselling stolen property are total polar opposites--one has nothing to do with the other. Please call a cab for your strawman--he appears to have had too much to drink.

      4) Only a government can criminalize disseminating information. A private party doesn't have this option. If they give the information to somebody who hands it to the press, their only redress is with the leaker and not the reporter/newspaper.

      Now, if they were suing the person who LEAKED the info for breach of a confidentiality agreement, they would have a case. But the reporter/newspaper who brings the information public is not comitting a crime, he is exercising his rights under the first amendment (and doing his job, to boot.)
      --
      Who did what now?
    2. Re:So, do these phrases mean anything to you? by porkchop_d_clown · · Score: 1
      1) Think Secret isn't "Dealing" in anything, they are journalists reporting the news. First amendment protected their right to publish--regardless of Apple's desire to keep the info private.


      Yeah. That's a very broad interpretation of the first ammendment. The first ammendment does not protect my right to "report" on music by handing out cds of pirate music, does it?


      I'm sure Nixon would've preferred Woodward and Bernstein keep their mouths shut and stop looking into things over at the Watergate, but again, the First Amendment protects their right to publish.


      Nice piece of misdirection - but last time I checked, W&B didn't publish any trade secrets.


      2) Accessory after the fact implies that the reporter at TS had some knowledge that a crime has been comitted. Yet if the info was leaked by somebody who had authorized access to the information, or if the info was left somewhere that anybody could gain access to it, there wasn't any crime. Perhaps a breach of contract on the part of the employee, but not a crime, therefore no "accessory" charge possible.


      So, you're saying that Think Secret has no reason to believe their source violated their NDA to give them trade secrets?


      3) A reporter publishing information and somebody reselling stolen property are total polar opposites--one has nothing to do with the other. Please call a cab for your strawman--he appears to have had too much to drink.


      Ah, and now to the personal attacks. Since this doesn't actually say anything, excuse me for moving on.


      4) Only a government can criminalize disseminating information. A private party doesn't have this option. If they give the information to somebody who hands it to the press, their only redress is with the leaker and not the reporter/newspaper.


      You keep conflating civil and criminal law. Handy for you but inappropriate. You do realize that civil law exists, right? Also, last time I checked Apple *is* attempting to sue the leaker - and to sue Think Secret for helping the leaker and refusing to reveal his/her identity.


      Now, if they were suing the person who LEAKED the info for breach of a confidentiality agreement, they would have a case.


      Good thing they filed that suit then.


      But the reporter/newspaper who brings the information public is not comitting a crime, he is exercising his rights under the first amendment (and doing his job, to boot.)


      I see. So you think there are no limitations to a journalists right to report, eh? So if I film you boinking your SO and I give it to a website to publish on the internet, you have no legal recourse against that site, because they are merely journalists.


      Must be nice living in a black and white world.

    3. Re:So, do these phrases mean anything to you? by Karl+Cocknozzle · · Score: 1

      Yeah. That's a very broad interpretation of the first ammendment. The first ammendment does not protect my right to "report" on music by handing out cds of pirate music, does it?

      ...Except, again, that endless pirated music is not newsworthy. A reporter has the right to report newsworthy information. Burning all your RIAA CDs and passing them out downtown would not be protected speech because there is no news value to benefit the public.

      Nice piece of misdirection - but last time I checked, W&B didn't publish any trade secrets.

      It is you who have misdirected us down this road that somehow Think Secret is bound by an NDA signed by another person. No, Woodward and Bernstein didn't publish trade secrets. The point is that they published non-classified information that was newsworthy. The same principle applies between Think Secret and Apple whether you choose to acknowledge it or not.

      Ah, and now to the personal attacks. Since this doesn't actually say anything, excuse me for moving on.

      Your post specifically made a strawman argument. If me pointing that out is offensive to you, stop making strawman arguments.
      >

      You keep conflating civil and criminal law. Handy for you but inappropriate. You do realize that civil law exists, right? Also, last time I checked Apple *is* attempting to sue the leaker - and to sue Think Secret for helping the leaker and refusing to reveal his/her identity.

      You do realize YOU were the one who brought up criminal law charges for this civil case? You who mentioned accessory after the fact and "dealing in stolen goods," as I recall.

      You can't, on the one hand, say they're "Traffickingin stolen goods" but on the other hand accuse me conflating civil and criminal law to my advantage. Yes, I realize there's a difference. Perhaps you were only made aware of that difference after your first post, but before your second?

      So you think there are no limitations to a journalists right to report, eh? So if I film you boinking your SO and I give it to a website to publish on the internet, you have no legal recourse against that site, because they are merely journalists.

      I didn't say no limits. YOU, said no limits. Please stop putting words in my mouth. There are no limits that apply to this case. The limits would be if the information was not newsworthy.

      It would be, for example, not newsworthy to report Steve Jobs' toilet habits. Doubtful it will affect the company, not newsworthy. It would be not newsworthy to report that the Programmers from the OS X department got loaded and wore lampshades on their heads after work last week. Again, not relevant to the company's future, not newsworthy.

      A sub-$500 iMac would directly relate to the company's future. IT would put them in a position to compete for the "web-surfing and e-mail" only PC users who want to escape from the hell of ActiveX control installed spyware and viruses. This information is directly relevant to the future of the company, and thus, newsworthy. If Apple had wanted to keep it secret, they should have done a better job of not telling people about it.

      It is interesting to note that Apple has recourse too... They can (and, as you rightly point out, are) going after the leaker. Good luck to them. But that has absolutely no bearing on ThinkSecret.

      ThinkSecret, as a journalistic organization, has no ethical imperative to report who gave them the information. In some states, there is no legal imperative either.

      Protecting anonymous sources goes directly to the heart of the free press in this country. I suggest you learn the concept of newsworthy-ness. It will help you understand why the press does the things they do. Ultimately, it is little cases like this that, if not defended vigorously, are

      --
      Who did what now?
  76. Re:In other news... by Leo+McGarry · · Score: 1

    Are you kidding? Have you read the complaint? It was written in crayon on the back of a Bob's Big Boy children's menu.

    The idea that anybody has been forced to buy one of the most successful pieces of consumer electronics ever doesn't pass the laugh test.

  77. Re:In other news... by Leo+McGarry · · Score: 1

    I have to confess to being a little confused. In your first paragraph, you make explicit reference to the fact that iTunes songs can be burned to audio CD. In point of fact, Apple not only permits this, it strongly encourages this in all the Music Store instructions and whatnot.

    Then, in your second paragraph, you advance a silly straw-man argument about how you might be unable to play your songs if (1) your computer crashes and (2) you are somehow mysteriously unable to reauthorize it.

    I'm a little new around here, so please tell me how this works, exactly? Were you just hoping that you didn't flatly refute your second point with your first point?

  78. Tell me again how non-evil Apple is? by DesScorp · · Score: 2, Insightful

    "Apple, in the complaint filed on Tuesday, sued Web site Think Secret and other unnamed individuals, claiming that Think Secret had induced these individuals to breach confidentiality agreements that they had signed with Apple."

    Ummm, so what? We're not dealing with government secrets, only private enterprise. The press "induces" people to spill secrets all the time. And thinksecret is the press here. If Apple has the right to sue anyone, it's the people who broke their confidentiality agreements. Not the press. I hope ThinkSecret gets a good legal team and shoves this right up Apple's ass. One wonders if free speech organizations will get involved with this, such as the ACLU (or do they only deal with the goverment? I don't know...). What we have here is a corporation trying to intimidate a news outlet. Pure and simple. Of course, Apple can do no wrong...

    --
    Life is hard, and the world is cruel
    1. Re:Tell me again how non-evil Apple is? by 99BottlesOfBeerInMyF · · Score: 1

      The press "induces" people to spill secrets all the time. And thinksecret is the press here. If Apple has the right to sue anyone, it's the people who broke their confidentiality agreements. Not the press.

      The press is a commercial entity as well as a bastion of free speech. They are not exempt from laws. If Time-Warner had some of their reporters get hired on as employees at a competitor's business, like Sony, sign NDA's and then spill information in order to devalue Sony stock, and make themselves money, should they be exempt from lawsuits?

      ThinkSecret made money on this deal. They may or may not have provided money to people in order to induce them to break confidentiality agreements. Until we know the facts, there is not much point debating either the ethics or the legality.

      I respect whistleblowers, and newspapers that protect their sources and expose the wrongdoing of industry. This is neither case. There was no wrongdoing from Apple. This is just spilling trade secrets, probably for money.

    2. Re:Tell me again how non-evil Apple is? by DesScorp · · Score: 1

      "Then Apple can sue those individuals....NOT thinksecret. And how is reporting the specs of a coming product "trade secrets". It's not like Apple's technical drawings were stolen...

      --
      Life is hard, and the world is cruel
    3. Re:Tell me again how non-evil Apple is? by 99BottlesOfBeerInMyF · · Score: 1

      Then Apple can sue those individuals....NOT thinksecret.

      If people at ThinkSecret paid for the information, they are very much liable and responsible. They made money by breaking the law. If they did not pay for the information, then it is a debatable matter of ethics. They profited, but I don't see it as inciting or conspiring in the criminal action.

      And how is reporting the specs of a coming product "trade secrets".

      It is actually a textbook example of trade secrets. New technology, coming to market is about as much of a trade secret as you can get.

    4. Re:Tell me again how non-evil Apple is? by jasonditz · · Score: 1

      Even if they paid, I'm not clear what "law" they're breaking by getting someone to violate an NDA.

    5. Re:Tell me again how non-evil Apple is? by Anonymous Coward · · Score: 0
      Not clear to you, perhaps.

      Free clue.

    6. Re:Tell me again how non-evil Apple is? by jasonditz · · Score: 1

      Still a tough case to make on a number of levels:

      1. Does a vague description of a product passed off as a rumor really constitute a "trade secret".

      2. Since this is a tort, and not a criminal offense, Apple needs to prove some damage has been done. What actual material harm arises from a small website printing a rumor that has some factual basis?

      3. Since the spirit of this law is to prevent anti-competitive practices, can we really apply it here? This is not a competitor of Apple's that is being sued, and any action they took clearly was not intended to give them an "unfair advantage" over Apple.

  79. Where do you draw the line... by NoMercy · · Score: 1

    Trade secrets... vs Freedom of speach...

    I'm sure if Think Secret were selling the information to the highest bidder it would definately be a breach of trade secrets laws, but really when there only telling the world about what theve found out...

    Why can't the private life of a film star be a trade secret too then?

  80. Where's the Line? by bill_mcgonigle · · Score: 1
    Okay, I'll invent the next iPod rumour - it's going to have full video capability, an 18 hour battery life and the top model will have a 220GB hard disk. You can connect up a digital camcorder to its Firewire port, or a camera to its USB port, and use it to store all your photos and video, for syncing into the next-generation iLife suite.

    Let's say that's true. So Apple should now sue you
    • because you've posted a rumor?
    • because you've guessed accurately?
    • because somebobdy told you who, unbeknownst to you, was under NDA?
    • because somebody told you who wasn't under NDA but whoever told them was under NDA
    • it's not true, but they should sue you anyway for posting a rumor.

    One of these has to be true but I don't see the clear deliniation, unless it's
    • you because you were under NDA
    which isn't the ThinkSecret situation.
    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  81. Daring Fireball covers lawsuit by ToddWDraper · · Score: 2, Informative

    John Gruber of Daring Fireball has a nice piece on the lawsuit.

  82. Causes can help by bill_mcgonigle · · Score: 1

    Wow, I never knew Apple had a right to sue a company into oblivion. I guess that doesn't hurt free speech.

    Maybe EFF can help here, to help set a precident, or the ACLU if they're not too busy going after Boy Scouts.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  83. Re:Translation by Anonymous Coward · · Score: 0

    A simple web search shows that Intel routinely and vigorously defends itself against dissemination of its trade secrets. Is there any point in fishing through all the search results to look for cases against web sites? No: the point is that (like it or not) public companies have an obligation to their shareholders to aggressively find and plug leaks, no matter what form they take.

    That makes you nothing more than a silly troll.

  84. Bad ThinkSecret by gidds · · Score: 1

    Yeah, maybe, but it's not as if ThinkSecret thought they were acting within the spirit of the law, or in the interests of Apple or the greater good, is it? They knew what they were doing and the risks they were taking, so it sounds like just desserts to me.

    --

    Ceterum censeo subscriptionem esse delendam.

  85. Behavior like this by Nom+du+Keyboard · · Score: 1
    It's behavior like this that makes me not want to buy Apple. Of course, Apple seems totally unaware that other people may feel this way as well.

    California has a pretty good Anti-SLAPP law, which I would hope will get Apple in a lot of trouble over this.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  86. Journalism Illegal? by bill_mcgonigle · · Score: 1

    Yeah, maybe, but it's not as if ThinkSecret thought they were acting within the spirit of the law, or in the interests of Apple or the greater good, is it?

    Ummm, don't journalists report on the internals of companies without their consent all the time? That's investigative journalism. It's not illegal.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    1. Re: Journalism Illegal? by gidds · · Score: 1

      Even if they know or suspect that the information was obtained illegally? Doesn't that make them a party to the crime?

      --

      Ceterum censeo subscriptionem esse delendam.

    2. Re: Journalism Illegal? by bill_mcgonigle · · Score: 1

      Even if they know or suspect that the information was obtained illegally? Doesn't that make them a party to the crime?

      Just about ever business makes their employees sign an NDA, so by your guide every journalism trying to find out something about a company from an employee and not a press agent is doing that. Still, we find it to be generally beneficial to society to allow this to happen.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    3. Re: Journalism Illegal? by spindizzy · · Score: 1

      It's not illegal in a criminal sense, it's a civil contract which hasn't been tested in the case of the unknown individuals. You're working from a great many presumptions to make that statement.

      It's just as important to stamp down on this slow erosion of press freedom in the name of big business profits as any of the current far more blatant examples. Thin end of the wedge and all that.

      --
      Quidquid latine dictum sit, altum viditur
  87. It's called tortious interference by Anonymous Coward · · Score: 0

    It's illegal to induce someone else to break their contract.

    Tortious Interference

  88. MOD PARENT UP by Anonymous Coward · · Score: 0

    (N/M)

  89. Ah, yes by stewby18 · · Score: 1

    Here we see the classic anti-anti-MS defense, which holds that because some subset of Slashdot consists anti-MS zealots, anyone who defends any company for excercising legal rights must be a hypocrite. It's a rather transparent ad hominem attack, painting anyone who disagrees as not being the sort of person who's worth listening to, while completely sidestepping the issue of whether the defenses have any valid points. Apparently it was effective though, since the poster managed to insult all the defenders of Apple here several times without making any actual points, and got modded insightful for it. A very effective troll!

    But then, if Microsoft posted this someone would mod it down, so anyone who mods me up must therefore be a hypocrite.

  90. No Need by bill_mcgonigle · · Score: 1

    how do you know they haven't been spreading their own rumours... ;)

    If Apple wanted to get information out there's a very easy way to do it. Let customers know what's coming down the pike. Microsoft gets it wrong plenty of times (WinFS or no WinFS - when's Longhorn shipping?) but at least there's an effort.

    Y'know, just like HP and Microsoft and IBM and all the other industry players do so their customers and partners have some ability to plan for the future and aren't just sitting around waiting for the latest "oooh, ahhh" that Apple may or may not parade out on stage. Save the new ideas for that, like iMovie and GarageBand but gigahertz aren't an idea anybody is going to steal.

    Yeah, it makes for some good theatre but this is the reason big business doesn't take Apple seriously - it has nothing to do with the quality of their wares or marketshare at this point.

    A Mom&Pop may be able to play on whatever consumer goods come out with no warning, but any business medium or larger does planning, budgeting and forecasting. They don't have the time or appetite for this cloak-and-dagger crap.

    Of course when Apple does make promises we wind up with 2.5GHz G5's almost two years later...

    When Apple decides to grow up big business will be waiting.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    1. Re:No Need by agent+dero · · Score: 1

      When big business realizes that Apple's offerings are not only very competitive, but very good quality wise, I think Apple will be the one that's waiting.

      Apple had no enterprise customers really pre-Xserve, and then they showed up with it, and the Xserve RAID, it's just a matter of time until big business gets into the act.

      --
      Error 407 - No creative sig found
  91. Non-Disclosure by Tony · · Score: 1

    I'm sure if Think Secret were selling the information to the highest bidder it would definately be a breach of trade secrets laws, but really when there only telling the world about what theve found out...

    There's little difference between these two scenarios. According to the stuff I've read, Think Secret had signed a non-disclosure agreement (NDA). That means that they are not supposed to... well... disclose information.

    Trade secrets can only remain secret if they are protected by NDAs. If I stumble upon a document covering the trade secret in their dumpster, and I have not signed an NDA, their trade secret is no longer secret.

    If they breached an NDA in writing their public article, they opened themselves up to a legitimate lawsuit, and Apple has every right to sue.

    It's a bad business move, since they speculation and hype will most likely help initial sales of the product and a lawsuit is rarely good for customer relations, but they are within their rights.

    --
    Microsoft is to software what Budweiser is to beer.
  92. Rubbish right back by Anonymous Coward · · Score: 0, Flamebait

    "No other significant company is in the same position that Apple is in. For it to survive, it has to be able to periodically pull a rabbit out of its hat and surprise everyone with a new product, a new design."

    It happens in every industry.

    Cars

    Fashion

    Anything that is consumer driven.

    You're just defending apple out of a misplaced sense of loyalty.

    Why does apple get to trump the first amendment anyway?

  93. Re:Translation by Anonymous Coward · · Score: 1
    And when was the last time Intel sued a website?

    You can't answer fanboy, because the answer is: 0. Zero. Only Apple.


    Do threats count?

  94. Where's the creativity? by Lennavan · · Score: 1

    Apple suing to protect their trade secrets? How boring. Why don't they just "leak" a steady stream of false information to mix in with the real insider info. That way no one will know what's true.

    Did someone say 100gb iPod?!
  95. Just say no by Anonymous Coward · · Score: 0

    Just say no to Apple. Overpriced hardware paired with L337 attitude. No thanks.

  96. Double Rubbish by Anonymous Coward · · Score: 0

    "No other significant company is in the same position that Apple is in"

    It happens in every industry.

    Cars

    Fashion

    Anything that is consumer driven.

    You're just defending apple out of a misplaced sense of loyalty.

    Why does apple get to trump the first amendment anyway?

  97. Out of Control Rumors by acomj · · Score: 1

    Apple has to do something. These "rumors" are starting to show up in legitimate news media and investor site. When bloomberg reports of "rumors of a 500$ mac" and have a merrril lynch guy commenting on it, it starts to move out of the realm of just fun rumor mongering..

    -

    1. Re:Out of Control Rumors by argent · · Score: 1

      Either Apple is coming out with a cheap Mac (at last! A computer for the rest of us!) or they're not and all the excitement it's generating should tell them something...

      Either way, it's a win for Apple.

  98. Don't Recommend Apple Anymore! by wan-fu · · Score: 0
    I think after this incident, it's safe to say that Apple no longer knows its place. Apple is supposed to be about free-thinking and the consumer, but now I see it's just a whole lot of hype, marketing, and suckers. I've sent the following e-mail to Apple (I sent to Dowling) and you all should too:
    As a "local geek" amongst my friends, they would come to me asking for advice on all-things computer-related, including purchases. I just thought that I should let you know that I, along with many other computer enthusiasts, will no longer support or recommend your products.

    In the past, I have generally overlooked Apple's missteps (e.g. threatening RealNetworks over DRM that is not as close to consumer-friendly as you think), but suing ThinkSecret for publishing information is simply over the line. You claim that you don't want to discourage free-speech guarantees, but obviously you have yet to understand the meaning of free speech.

    Apple used to be about free-thinking, good products, and the consumer. Now, I see Apple is just a whole lot of hype, marketing drivel, and treating the consumer like a sucker.
  99. But so what? by Anonymous Coward · · Score: 0

    You were disappointed? So what?

    I'm not being flip, but the law doesn't protect companies against "disappointment".

    Apple has no right to limit speech because their customer may be "disappointed".

    Seriously, think through the repercussions of what you're saying.

    Consumer Reports shouldn't be critical of a car because it might "damage" sales of that car.

    People Magazine shouldn't criticize a movie coming out because it will hurt the box office draw if it isn't positive.

    I think some people are so pro-Apple they're missing the forest for the trees.

  100. Apple people sure a finicky by Anonymous Coward · · Score: 0

    "Then, they do not sell a single powerbook in March."

    So the apple market is so fragile that one website can single handedly destroy apple?

    Wow.

    Should comcastsucks.com be shut down because it might affect sales?

    Where does the madness stop in your world? Or does it only stop if apple isn't involved. Why do you think Apple has special rights over things?

  101. ThinkExcrement - Helping Microsoft Keep Its Lead by SnowDog74 · · Score: 2, Interesting
    The problem I have with this situation is, if the folks at ThinkSecret really cared about how Mac fares... why on earth would they be so stupid as to give everyone, Microsoft included, advance notice?



    The entire purpose of maintaining trade secrets is to be able to give the competition as little time as possible to react... The hope here would be that Apple burst out with the product, and Microsoft and the PC manufacturers would be scrambling to react... by which time it'd already be too late and Apple would, as they have done with iMac and iPod in the past, rake in a chunk before the non-innovators in the industry knew what hit them.



    The Apple customer base is characteristically known for its sense of community... we like Apple, their products, their ideology (well, the pre-Sculley, post-Amelio ideology of Steve Jobs)... we want to see them do well so we can continue to enjoy their products.



    What kind of idiot ruins the surprise? The same kind of idiot that makes an entire business model out of telling you what you're bound to find out a few days later... Yes, I'm referring to that self-absorbed idiot who can't seem to stop stammering about his great comic book collection, Harry Knowles of Ain't It Cool News.



    At any rate, Apple has a legitimate concern... and their concern affects not only their bottom line, but ours as well.



    That is, unless there are any individuals here who really believe that Microsoft Windows is the most innovative, most productive operating system on the market, or that Microsoft Office is the most efficient, most cost-effective and most intuitively-designed productivity suite ever made...

  102. Oh Brother by Anonymous Coward · · Score: 0

    Tell me son... when can President Bush sue the democrats?

    Tell me junior... when can Comcast sue the "www.comcastsucks.com" website.

    You're either trolling or retarded. Which is it?

    1. Re:Oh Brother by adzoox · · Score: 1

      ummm ... errr

      Might want to change your analogies .. Ken Star DID sue President Clinton and found him guilty of obstruction of justice. So, a president CAN be sued.

      Paypal is in the process of litigation against paypalsucks.com according to eBay shareholder info.

      To comment on other posts, so I don't have to make multiple ones.

      If you READ my other posts on this topic you will see why there IS malicious intent. And to add - these rumors could be premature to MacWorld in a few days - already analysts are basing stock purchasing on rumors!

      Think Secret is also wrong on occasion too - ya know.

      --
      Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
    2. Re:Oh Brother by Anonymous Coward · · Score: 0

      Dude...its a RUMOR column.

      And Ken Starr did not sue Clinton. He prosecuted him.

      Truth is not malicious. Its just... the truth.

    3. Re:Oh Brother by Anonymous Coward · · Score: 0

      Check your facts - Clinton was sued for obstruction of justice.

      Rumors can be slanderous ... you have a misconception of free speech if you think otherwise.

  103. Poor thought processes above /|\ by Anonymous Coward · · Score: 0

    "nd they also have the journalistic responsibility not to libel or have malicious intent by posting their "news"

    The truth can never be malicious in a legal sense.

    If I say "You have a big nose" and you actually have a big nose, then.... intent is useless, since you...have a big nose.

    Please PLEASE stop this senseless defense of Apple. They're doing something stupid. Just say "Man, I love my Mac, but apple has their collective heads up their collective asses.

    1. Re:Poor thought processes above /|\ by Anonymous Coward · · Score: 0

      you don't seem to be reading any of the insightful posts on this board - they aren't defenses of Apple at all.

    2. Re:Poor thought processes above /|\ by Anonymous Coward · · Score: 0

      Of course they are.

      If this was Bob's Bricks versus the New York Times, this wouldn't be an issue. But this is Apple versus a rumor site.

      So the apple-fan's knees are jerking harder than steve martin in an old movie.

  104. Re:ThinkExcrement - Helping Microsoft Keep Its Lea by argent · · Score: 1

    I dunno, the people most hurt by the possibility of a low end Mac that doesn't suck are companies selling Windows boxes to people who really want a Mac but can't justify spending a grand for crummy hardware.

    It sure doesn't help Microsoft.

    Unless the rumor's false, in which case what grounds does Apple have for a suit?

  105. Re:ThinkExcrement - Helping Microsoft Keep Its Lea by SnowDog74 · · Score: 1
    .... come to think of it... If these products are real, as they appear to be from the basis for this litigation... This move could be the most significant in the history of Apple computers.

    Think about it... with iPod acting as a loss-leader (well, really a profit-leader, considering the margins on those things) attracting many users away from PCs to Macs, and a swarm of W.32 exploits allowing viruses and trojan horses to trample Windows like the Vandals sacked Rome, and the increasing appeal of the Apple brand... what do you think a $500 iMac and a $49 (as opposed to $400) office suite means for them?

    That's right... they're poised to drop the H-bomb on Microsoft. You're damned right I'd be pissed off if this were my moment of triumph being blown to shit by some impatient morons.
  106. Yes! They mean "I'm a stupid Apple Fanboy!" by Anonymous Coward · · Score: 0

    Sorry dude, but your line of reasoning make Crazy Cabbie seem normal in comparison.

  107. Maybe... by Anonymous Coward · · Score: 0

    "I'll make sure I get around to buying them a lot sooner to make up for the loss of your business."

    Maybe. But that would mean you graduate middle school, get a job, and buy a clue.

    Stop lying on here, Apple Fanboy.

  108. Re:ThinkExcrement - Helping Microsoft Keep Its Lea by SnowDog74 · · Score: 1

    You're missing my point... the product is coming out anyway... but by letting the word out before the product is ready to hit the street, you're giving Microsoft a chance to formulate a reaction strategy. In management, we tend to be very protective of these secrets so as to maintain, especially in industries with as ridiculously brief product life cycles as personal computers. Every day's lead you have by protecting those trade secrets, increases your strategic competitive advantage... If you can get the drop on them with a truly brilliant innovation (such as a $49 office suite that runs circles around the competitor's behemoth)... by the time they formulate a strategy to counter the market share you just stole, it'll be too late. The sales momentum is largest within the first week of the product's release... after that, it's mostly downhill until the next revision. So you have to put as much distance as possible between you and your competitors... especially to recoup the fixed costs of R&D, product development and initial operating costs at launch. You want someone like Microsoft to be caught with their pants down.

  109. it's not illegal to publish trade secrets by jeif1k · · Score: 1

    Apple claimed that the information posted on Think Secret in November and December of this year, and earlier, could only have been obtained by someone who had signed a confidentiality agreement with Apple.

    It's not illegal per se to publish trade secrets; generally, the only people Apple actually has any claims against are those that have signed NDAs and have violated them.

    However, there are lots of ways in which such information can get out without any NDA being violated. Apple will have to demonstrate that their employees didn't accidentally disclose the information and that they have always protected it properly.

  110. plausible, but bad by jeif1k · · Score: 1

    That's plausible. If they actually did do that, however, and the courts found out about it, it would be quite bad for Apple: frivolous lawsuits file for marketing purposes are not looked kindly upon by the courts.

  111. Didn't apple already do a cheaper headless mac? by paperclip2003 · · Score: 1

    Didn't apple already do a cheaper headless mac? It was a cheaper version of the tower. The Icube or something like that. I can't remember the name, I just remember the product was a flop and the price was around $1000 which was not bad for market conditions.It had problems with heat, a friend of mine had one and the clear plastic (plexiglass) would crack. It would overheat and have weird flakey crashing problems. It had a gforce card or something for video? How would this $500 cube thing differ from that flop? -Ron

    1. Re:Didn't apple already do a cheaper headless mac? by eobanb · · Score: 1

      Didn't apple already do a cheaper headless mac

      They have done lots of headless Macs in the past.

      The Icube or something like that

      You're referring to the Power Mac G4 Cube.

      I just remember the product was a flop and the price was around $1000 which was not bad for market conditions

      The price was not even as low as $1000. The price was, in fact, quite bad for market conditions.

      It would overheat and have weird flakey crashing problems. It had a gforce card or something for video? How would this $500 cube thing differ from that flop

      I've never heard of overheating problems with the Cube. There are Cubes expanded/overclocked to around 1.4 GHz from 500 MHz with nary a heat problem. It didn't have a 'card' per se for video, because there was no expansion, which is precisely why it flopped. For the same price as the full-fledged Power Mac, you got something with no expansion. The difference between the Cube and this new product would be 1) the $500 price difference. You see, $500 is $500 less than $1000. 2) This may include some sort of expansion. 3) It isn't a cube; it'll have a sort of mini-tower form factor. Think of a 1U unit on end. Or it could lie flat, under a monitor ("pizza box"). This really is a great design, since it could even allow for a PCI slot or two (just look at the XServe), and since it can sit under the monitor, it would take up even less desk space than the Cube ever did.

      --

      Take off every sig. For great justice.

  112. Apple innovation by jeif1k · · Score: 1

    "Apple's DNA is innovation, and the protection of our trade secrets is crucial to our success," the Cupertino, California-based company said in a statement.

    Wow, they ship a sub $499 computer in a small case and call it "innovation".

    1. Re:Apple innovation by Anonymous Coward · · Score: 0

      Hay, don't insult them, they are really innovative, they are also planning to release them in a whole bunch of pretty colors!

      Now that's an Apple(TM) Innovation(TM)!

    2. Re:Apple innovation by eobanb · · Score: 1

      Dude. You have no clue what this thing will be like. Maybe wait until you see it first? A $499 multimedia machine running Unix and an impressive UI really WOULD be an innovation, I think.

      --

      Take off every sig. For great justice.

    3. Re:Apple innovation by jeif1k · · Score: 1

      A $499 multimedia machine running Unix and an impressive UI really WOULD be an innovation, I think.

      You have been able to get really nice multimedia machines running UNIX for less money for several years. They also give me a wider choice of excellent cases, different operating systems, better UIs, and they are even available fanless. Oh, and I don't have to pay some company $100/year to upgrade the OS.

      Dude. You have no clue what this thing will be like. Maybe wait until you see it first?

      Dude, it runs OS X, it is based on standard PC components, and it is manufactured by the same contract manufacturers that manufacture PCs. We can pretty much tell what Apple can ship at that pricepoint and what functionality it will have. And, of course, the ThinkSecret article actually tells us.

  113. Updated Godwin's Law by sjonke · · Score: 1

    As an online discussion about Apple grows longer, the probability of a comparison involving Microsoft or Bill Gates approaches one

    --
    --- What?
  114. the suit is a red herring by Ffakr · · Score: 1

    The suit is a red herring of some sort. Apple can't possibly hope to prevail because the suit claims damage, or at least potential damage if these rumors allow a competetor to duplicate their efforts and come to market first. Think about this for a second.
    If TS posts two weeks out of Mac World that Apple is releasing a product.. something that took months and months to design and months to ramp up production.. how is a competetor going to use this information to duplicate their product?
    This is likely about the imac. There are already cheap headless computers out there and it takes more than weeks to design and market a new system. It could also be about the rumored iWorks software suite (though not sure if TS commented on this) or leaked Panther stuff, or the rumored firewire direct in box. Do you suspect that releasing this info a couple weeks early would allow a competetor to beat them to market?

    --

    I'm not feeling witty so bite me

    1. Re:the suit is a red herring by Anonymous Coward · · Score: 0

      Releasing information early would make them their own worst competitor. For example, with rumors about them releasing a new low end machine, do you somehow imagine that wouldn't hurt the sales of their eMacs for the two weeks before the release of the new machine? If they do release a new low end machine that people choose to buy instead, then they've lost the money they would have made on the more expensive eMacs. Your argument is the red herring, or perhaps more aptly, the straw man.

  115. Informative? More like InFANBOYtive by Anonymous Coward · · Score: 1

    " Fuck off AC "

    Oh brother. You fanbodyism knows no depths today!

    "That doesn't mean that folks should be allowed to kill business this way"

    If the information is accurate, then the truth is always a defense.

    If the information is inaccurate... then only fanboys like you feel let down.

    You need a hard look at your life. Apple is no better or different that MS, Exxon, GM, Toyota, Intel or anybody else.

    There are "leaks" from Intel all the time about new processors. Some of those are extremely critical. And when was the last time Intel sued a website?

    You can't answer fanboy, because the answer is: 0. Zero. Only Apple. The only difference is Apple has fanboys who think they're being "different" when they buy an Apple. You need to get out of the basement more.

  116. I'm not missing the point. by argent · · Score: 1

    I know why companies think they need to keep a tight rein on product announcements, I know the moral of the Osborne-2.

    What I'm getting at here is that for the product that matters a few weeks advance notice is just going to hurt their competitor's sales. Oh, and that's Dell and HP, not Microsoft. Microsoft doesn't make computers, they do operating systems and other products where they have lock-in... and Apple's been telegraphing everything to do with Tiger as hard as they can already.

    I don't know why you care about the office suite. Office suites aren't a product category any more... there's only two kinds of office suites in the world that people will actually use: Microsoft Office, and free ones.

    1. Re:I'm not missing the point. by Anonymous Coward · · Score: 0
      I don't know why you care about the office suite. Office suites aren't a product category any more... there's only two kinds of office suites in the world that people will actually use: Microsoft Office, and free ones.



      Other than Internet Explorer, the applications that PC users will tell you they use the most are: Microsoft Word, Excel, Powerpoint and Entourage or Outlook. In reality it may be different... but what matters is their perception of why one should by a Windows PC vs. a Mac... for the longest time, PC users have fallen under the inexplicable assumption that Mac systems do not have productivity software compatible with MS Office... this misconception persists even now--believe it or not.



      The problem is, it's not enough that Mac has MS Office... because that doesn't give Windows users a reason to drop their investment in their PC hardware, nor does it differentiate Apple significantly from what is offered in the Windows PC world.



      No, here the standout will be a productivity suite that's analogous to the most used applications in the world, but with greater efficiency, and, one hopes, the ergonomics and intuitiveness that Apple has become known for.



      Case in point: When Apple took over DVD Studio Pro and Shake, they vastly improved the GUI, in design and functionality... THAT is Apple's core competency... that is where they can capitalize and develop a strategic competitive advantage against Microsoft and the PC manufacturers.



      Apple has already proven that they can put a serious dent in leading software manufacturers' market share... with the advent of Final Cut Pro that has massacred Adobe's and Avid's foothold in the video/film production world.



      The vast majority of users do three things: 1. Surf the internet, 2. Write text documents, 3. send/receive email... and, to a certain extent, 4. play games. I put "play games" last because the vast majority of users aren't serious gamers requiring higher-end GPUs and CPUs...

      Speaking as an internetwork security professional, OS X is the superior platform overall... and that right there is becoming a hot issue for the average user. Our customers, if there's one thing they do not like, is being shut down for repeated virus infections... but that is especially important in the world of small business.



      Many small businesses rely heavily on MS Office... and if people saw Apple as a serious solution to their SOHO needs, productivity and security (both being critical to their bottom line), they would be more inclined to buy Apple computers.



      These are the kind of reasons I see a suite like iWorks as a serious threat to PC market share and the long-term licensing prospects for Microsoft... because I'm confident Apple can do it better. They just needed to be at the right time and the right place... and given that there is no immediate end in sight to Microsoft Windows security issues, they've got a great opportunity to prove that Apple is a productivity machine... maybe not for all people, because we don't want Apple to become just another corporate mess.



      Apple is at their optimum when they are at the top of the quality ladder, but hip enough to bring in some serious cash flow to contribute to R&D and a sustainable existence. But I think that it's very possible for them to be at 20-30 percent market share some day, and still be putting out quality product at attractive enough margins to pay their people well and yet maintain some semblance of the rebel attitude for which they became legend in the late 1970s... rather than bringing in another "me too" idiot like John Sculley.



      And... truth be told... even 20-30 percent market penetration would cause the folks at Microsoft, Dell, HP and the like, some serious pain and humiliation.... especially if it's Apple doing it to them.

  117. Re:Boycott Apple by Anonymous Coward · · Score: 0

    Looks like the mods are trying to hide any negative comments about Apple.

    Trying? You must be new here.....

  118. Re:Boycott Apple by Anonymous Coward · · Score: 0

    Boycott reality!

  119. Hello McFly!!!!! by CyNRG · · Score: 1

    This is a public relations stunt to cause buzz about the coming new products at MacWorld. That is all. Apple leaked it on purpose for two reasons: determine public reaction to the product while they still have a chance to shelf it, and to start the drool factor.

  120. Bad Legal Advice by Anonymous Coward · · Score: 0

    "If I were in ThinkSecret's place, I'd sit down with Apple's lawyer, tell them the name of the source who provided the information, pay a tiny little fee to the lawyers involved, and have a nice day."

    That's because you're a know-nothing fanboy, and not anyone using brains.

    If ThinkSecret rolls over just on a threat, then they might as well close. Rumors are the HEART of the computer industry. Magazines have been reporting rumors for decades, companies have hated for slightly less time.

    Just your saying "Well, this time they may have a case..." base on what...your internal fan-voice saying "They can't DO this to APPLE!"?????

    Please.

    I hope steve jobs has a relapse.

  121. Bad example by Anonymous Coward · · Score: 0

    "Say a lot of people who wanted to buy a lot of eMacs"

    I can't. My vocal cords would leap out of my throat and try to squish my brains for saying something so untrue and stupid.

    There has never been any demand for eMacs because Apple's heart has never been in the low-end. The eMacs are just a bad choice all around.

    The iMac G5 is the lowest you should go if you're considering a Mac.

  122. I don't get it... by ZeeCog · · Score: 1

    Is Apple pissed because Think Secret screwed up some massive insider trading plan they had? I don't see how apple could be angry enough about this to actually sue someone.

    --

    -Zeecog

  123. tabocco companies by jbolden · · Score: 1

    Does Trade Secret law apply in this case?

    The tabacco companies already tried this against CBS and PBS. They lost. The courts have (thanksfully) held that journalism is vastly more important than marketing and journalists have the right to reveal "trade secrets". Further offering to publish information is not a bribe and thus does not constitute liability.

  124. Contract law by cyberjudge · · Score: 1

    The NDA is a two party conract. And thinksecret is interfearing
    with that contract as a third party. That is what this about.
    You can mess-up stock prices by doing this.
    And say hello to the SEC. IMO

  125. Well I guess that means those rumors were true. by Stopher2475 · · Score: 1

    Well I guess that means those rumors were true. Aren't they just confirming a story?

  126. Re:In other news... by Anonymous Coward · · Score: 0

    You've got it exactly backwards.

    Apple has no legitimate gripe against ThinkSecret unless ThinkSecret paid somebody to break their NDAs. Media organizations are perfectly free under the law to solicit information, as long as they don't offer an inducement to someone to break a contract. It's possible but very unlikely Apple has any evidence that ThinkSecret paid off one of their NDAed employees.

    On the other hand, with its 80% marketshare in the music download market, Apple is unquestionably vulnerable to antitrust claims. Anti-tying provisions of antitrust laws and regulations do not care in the least that about people being informed ahead of time that the tying exists; disclosure is not a defense.

    Apple's defenses would be to claim it's not sufficiently dominant in the download buisness that it constitutes a monopoly in that buisness; that the proper "buisness" to be evaluated is music distribution as a whole (instead of merely digital distribution); that the ability to play on computers is sufficient that the music isn't tied to the iPod; or that the ability to burn and rip a CD to another format that can be used on other players is sufficient exit flexibility that there is no tying.

    But, though plausible and prrobably true, these are all claims sufficiently complex that they probably cannot be determined short of a full trial, at least by any judge who doesn't want to be overturned on appeal.

    In short, the ThinkSecret case is much closer to one that a sane, law-understanding judge would throw out; the antitrust case is one that, due to the ambiguities and complexities of antitrust law, almost certainly must go to trial.

  127. FUD by Anonymous Coward · · Score: 0
    that way I don't get rights that might disappear if the computer or iPod crashes and I can't revoke its authorization. The files I can back up, sure, but if I hit my authorization limit then I'm screwed.
    no limit on number of iPods at all
    no limit on number of machines that can be authorized

    5 machines may be authorized at any moment. If one goes down before you can deauthorize it, let Apple know and they will do it for you. if your point is that this is a PITA, fine, but you phrased it poorly.

  128. I agree with this. by Futurepower(R) · · Score: 1


    I agree with this. There are hundreds or thousands of people who could have done the leaking.

  129. Thank Goodness they're suing.... by SeaFox · · Score: 1

    Apple has to protect their trade secrets. If their competition found out Apple was releasing a $500 Mac, they might release a $500 Mac first.

    Oh, wait...

    Well, they might release a $500 computer first.

    Oh, wait...

  130. Pictures by Rand310 · · Score: 1

    Pictures of the new Headless iHome...

    h**p://dms.tecknohost.com/macrumors/i/ihome/

  131. Posted to my journal about this thread by adzoox · · Score: 1
    ...

    Micheal Dell has publicly had this conversation:

    Interviewer: "Mr Dell, what is your research & development budget?"

    Micheal Dell: "What is Apple's? Apple does everyone's R&D in the PC industry"

    With comments like that and "out of no where" hits like the iPod, everyone is CLOSELY watching Apple. If competitors; like Creative, would have gotten a hold of the iPod, they most likely would have made a deal with Toshiba as well. Toshiba had EXCLUSIVE contract dealings with Apple for the hard drives in the original iPod. That carried to larger hard drives - Apple had 20 and 30GB WAY before everyone else did (in the 1.8" size)

    Revealing Apple trade secrets hurt Apple. Many have said Apple should be the ones at fault here for not having a tighter lipped unsinkable ship. One of the best comeback's against God in the Bible [from Cain], where God honestly had no answer - "Am I My Brother's Keeper?" comes to my mind. Of course this begs the answer, "yes". But truthfully, we cannot control any one. We have the responsibility to follow what is just and right. (Not a biblical reference)

    Every Jackwhispers page contains a quote from Dr. Martin Luther King:

    "Injustice anywhere is a threat to justice everywhere"


    Think Secret's encouragement of injustice to Apple is a threat to innovation, capitalism, and bottom lines.

    Think Secret rarely speculates (that's what rumors are= speculations/prognostications) - they always have apparently coerced or received information from the disgruntled.

    Does it not bother anyone that Think Secret knows the reseller lawsuit a little too intimately? Has anyone ever thought that Elite Computers and MacAdam could be behind a good portion of this constant "stealing thunder from Apple at the expense of Apple sales and exploiting Apple fans desire to see new products"

    It has gone way beyond buzz. Reuters, CNet, & all major stock analysts are NOW PINNING Apple stock targets on a headless sub $500 iMac and a flash iPod.

    Even if true, anyone who has spoken of these things have done so at the expense of our favorite company.

    Apple spends a lot of it's budget on R&D and makes big deals with BIG companies.

    I would expect if I was a trendsetter (which I am * wink*) - that my colleagues would have the courtesy to keep mum. I don't profit or propser by seeming to follow the crowd. I profit by being a leader. ...
    --
    Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
  132. Defenses of Apple by cbr2702 · · Score: 1

    Read what you're replying to: the ggpp.

    --


    This post written under Gentoo-linux with an SCO IP license.