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Marvel and DC Enforce "Superhero" Trademark

An anonymous reader writes "GeekPunk is announcing that their flagship comic book title featuring superheroes patronizing their favorite bar & grill during their off-hours will now be entitled Hero Happy Hour beginning with the fifth issue of the ongoing series. According to creator Dan Taylor, "The decision to change the title was brought upon by the fact that we received a letter from the trademark counsel to 'the two big comic book companies' claiming that they are the joint owners of the trademark 'SUPER HEROES' and variations thereof." " Read the recent boingboing post for more background as well.

430 comments

  1. I've trademarked the phase ... by Anonymous Coward · · Score: 0

    Super assholes to describe the tatics used by the executives of most media companies.

    1. Re:I've trademarked the phase ... by /ASCII · · Score: 1

      Please don't. If you do, then no one will be able to talk about what Marvel and DC are doing.

      --
      Try out fish, the friendly interactive shell.
  2. Holy ruined comics Batman! by Paperghost · · Score: 5, Funny

    Look, up in the sky, its a shattered childhood.

    1. Re:Holy ruined comics Batman! by revscat · · Score: 0, Offtopic

      I bought the "Schoolhouse Rock" DVD recently for my kids, and we came across "The Preamble" one. You remember, the one where they sing a song about the preamble to the constitution?

      "Weee the people of the United Sta-ates, in order to form a more perfect union, establish justice and ensure domestic tranquility-y-y-y.." etc.

      It fucking made me cry. I believe that shit with all my heart and the nostalgia combined with the unrivaled abuse that document has taken under the GOP just made me up and weep.

    2. Re:Holy ruined comics Batman! by EatHam · · Score: 1

      Holy Tinfoil Hat, Batman! George Bush killed Superman!

    3. Re:Holy ruined comics Batman! by JoshDM · · Score: 1

      Umm, it's a comic book seemingly about super-heroes drinking in a bar. That's certainly some childhood YOU had.

    4. Re:Holy ruined comics Batman! by heinousjay · · Score: 1

      Boy, it was a simple question. You go on an off-topic rant about schoolhouse rock, lay blame for some unknown offense at the GOP, all wrapped around a terrible text rendition of a song I too remember fondly from childhood, and you don't like that I asked what you meant by it, so you make me a foe? That's just freakin bizarre, man. Maybe you'll answer the question if I phrase it in a fashion delicate enough for your sensibilities:

      What are you getting at, exactly? Is there a point to what you posted?

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      Slashdot - where whining about luck is the new way to make the world you want.
    5. Re:Holy ruined comics Batman! by Anonymous Coward · · Score: 1, Interesting
      "What are you getting at, exactly? Is there a point to what you posted?"

      It's depressing you even have to ask that question, 'man'. The message is simple enough, in a short span of a a few decades a nation which prided itself as being 'of the people and for the people' has been sold to the highest bidder. If you think the millions who returned from war after gambling their lives for freedom would have put up with the shit fed us by the bowlful today, you're dreaming. People here are actually defending the right of two meaningless companies to control by means of legal threat a word which has been in general use since before my family emmigrated three generations ago.

    6. Re:Holy ruined comics Batman! by IAmTheDave · · Score: 1

      Look, up in the sky, its a shattered childhood.

      I'm sorry, but the "big two" comic book franchises have also trademarked the following:

      - bird
      - plane
      - sky
      - planet
      - newspaper
      - daily
      - gazette

      among others. The use of "sky" in your posting is a violation of our trademarks. Please change your comment to read:

      "Look, up in the blue thing surrounding the earth, its a shattered childhood."

      --
      Excuse my speling.
      Making The Bar Project
    7. Re:Holy ruined comics Batman! by heinousjay · · Score: 0, Flamebait

      Good answer. So your offtopic rant was for nothing at all? And the insult was nice and original as well. Maybe next time, if I am actually crying, it'll work better.

      I don't really care how many nerds consider me a dick. Regular people like me just fine, and that's good enough for me.

      --
      Slashdot - where whining about luck is the new way to make the world you want.
    8. Re:Holy ruined comics Batman! by MicktheMech · · Score: 1

      Maybe this has something to do with Bush's apparent love of killing Canadians. Case in Point

    9. Re:Holy ruined comics Batman! by Anonymous Coward · · Score: 0

      I don't really care how many nerds consider me a dick. Regular people like me just fine, and that's good enough for me.

      I wouldn't be to sure of that if I were you...

    10. Re:Holy ruined comics Batman! by Moridineas · · Score: 1

      Learn some history, stop wearing your rose tinted glasses, realize that things aren't as bad as you think they are (and that things weren't as good as you think they were) and then get over yourself.

  3. What? by Vthornheart · · Score: 1, Funny

    Fine then. I'm going to go slap a trademark on men wearing tights, and file an injunction against Marvel and DC for violating my trademark. As an added bonus, I can sue people who are still lost in the 80's or perform theatrical choreography. Hmm...

    --
    -Vendal Thornheart
    1. Re:What? by solarbob · · Score: 1

      You have to also patent the idea of wearing underwear on the outside just for that full effect. It opens a whole new segment of the market as well

      --
      SolarVPS - Quality Windows and Linux Virtual Servers
    2. Re:What? by DextroShadow · · Score: 1

      Don't waste your money. They claim previous art, and you're stuck in the mud with nothing.

      --
      My karma makes buddha cry.
  4. Good thing... by Anonymous Coward · · Score: 1, Funny

    Good thing I trademarked 'super villains' for us linux users. :)

  5. Human Nature at work by Crashmarik · · Score: 1

    Why play fair when you can cheat ?

  6. Ones and Zeroes by a_nonamiss · · Score: 3, Insightful

    Reminds me of the old Onion article "Microsoft to patent zeroes, ones." Isn't the term "Super Hero" pretty generic?

    --
    -Arthur
    Cave ne ante ullas catapultas ambules
    1. Re:Ones and Zeroes by jonnythan · · Score: 1

      It's as generic as, say, kleenex, xerox, or coke.

      It was inserted into the public consciousness as a term by these comics writers. They trademarked it in 1967.

      Just because everyone uses it to refer to Superman and Aquaman doesn't mean that "everyone" invented the term.

    2. Re:Ones and Zeroes by Mercano · · Score: 3, Funny

      "Just because everyone uses it to refer to Superman and Aquaman doesn't mean that "everyone" invented the term."

      Well, Superman, at least. Aquaman's heroics don't extend much past the shore.

      --
      #include <signature.h>
    3. Re:Ones and Zeroes by sbrown123 · · Score: 1

      Popeye was a super hero. He had super powers (when he ate his spinach) and often saved Olive Oil or Sweet Pea from Bruto, making him a hero. And Popeye comics pre-date the first Superman (1929 versus 1938).

    4. Re:Ones and Zeroes by Maximum+Prophet · · Score: 1

      But, was he *called* a "Super Hero"? It's time to do some research and find the earlyist usage of the term. Surely the combined geekdom of slashdot can find a reference if it exists. (or baring that, maybe we can spin counter-clockwise fast enough to go back before then to insert a reference)

      --
      All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
    5. Re:Ones and Zeroes by bman08 · · Score: 1

      Which is why they trademarked the term not the activity. Otherwise, I'm sure Herculese, Achilles and probably Jesus Christ would have decent case. In the meantime, the Catholic church should snap up the trademark on the 12th century term 'caped crusader'.

    6. Re:Ones and Zeroes by dnoyeb · · Score: 1

      Its not a patent, its a trademark. Invention means nothing. Usage means everything.

    7. Re:Ones and Zeroes by agurk · · Score: 1

      Funny you mentioned microsoft:

      http://msdn.microsoft.com/events/hero/sfdetails/

      wonder if they licensed the word superheros...

    8. Re:Ones and Zeroes by Fulcrum+of+Evil · · Score: 1

      Otherwise, I'm sure Herculese, Achilles and probably Jesus Christ would have decent case.

      I dunno, as a superhero, he's kind of lame - heal the sick, feed the poor, piss off the Romans, get nailed to a tree - all very noble, but hardly superhero stuff.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    9. Re:Ones and Zeroes by nizo · · Score: 1

      How about "rise from the dead" and "causes wars in his name for thousands of years?" Wait a minute....

    10. Re:Ones and Zeroes by SlamMan · · Score: 1

      I'd think "Raise the Dead", "Walk on Water," and "Turn Water in Wine" are enough to count.

      --
      Mod point free since 2001
  7. Is it really so crazy? by Kombat · · Score: 2, Insightful

    Before this thread is consumed by non-lawyers editorializing about what a legal travesty this is, let me first put forth a question: If this argument was about the term "Superman" instead of "Superhero," would it be any less absurd? I mean, surely we'll all agree that "Superman" is a clearly trademarkable name, and has been capitalized on by its creators for decades. But isn't the coined word "Superman" just as generic as the coined word "Superhero?" Aren't they both merely the concatenation of two relatively common words in the English language?

    Let's just admit that they've created something new, and it's not entirely unreasonable for them to wish to protect their exclusive use of their creations.

    --
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    1. Re:Is it really so crazy? by Otter · · Score: 4, Insightful
      But isn't the coined word "Superman" just as generic as the coined word "Superhero?" Aren't they both merely the concatenation of two relatively common words in the English language?

      If anything, "superhero" is more novel. "Superman" comes from Nietzsche, and the subsequent abuse of his terminology by the Nazis.

    2. Re:Is it really so crazy? by Vthornheart · · Score: 4, Insightful
      The shady part to me is that Marvel and DC claim co-ownership of it. Not to say that I'll point a stiff finger at them and accuse them of wrongdoing (though in an above post I poke some fun for the sake of humor), but I would like to know how they managed to "co-create" the term. Did they both happen to create it at the same time, or are they merely claiming co-creation as a way of allowing each other to have exclusive rights to an obvious term, at the detriment of smaller comic companies?

      Perhaps someone has some insight into the history of the word "superhero" that might be helpful to this discussion?

      --
      -Vendal Thornheart
    3. Re:Is it really so crazy? by Wordsmith · · Score: 1

      I have no idea whether it -is- trademarked, but it seems to me that it shouldn't be. After all, Nietze talked about his "superman" long before Clark Kent was Superman. And it's a pretty obvious hybrid of normal words - Super and Man. A man who is super. What's more plain than that?

    4. Re:Is it really so crazy? by Rinisari · · Score: 1

      Isn't superman also a biology term for men with an extra Y chromosome (and superwomen for an extra X)? Said people aren't allowed to be in the Olympics because they have a physical advantage over normal XY/XX people. Or are they called supermales/superfemales?

    5. Re:Is it really so crazy? by ahmusch · · Score: 1

      Nietzche's got prior art for Superman anyhow.

    6. Re:Is it really so crazy? by malkavian · · Score: 1

      Superman is a pretty specific example of "Super Hero".
      Just like a "Smart for two" is a specific example of a "Car".
      Claiming a trademark on Superman, means you can't use Superman as a character, or company without falling foul of Trademark laws (and rightly so).
      Just like you can't sell a car under the name of a "Smart for two" without it actually being that car.
      The problem here is that "Super Hero" doesn't actually make you think of anything other than a highly generic set of characters, many of which don't have anything to do with DC or Marvel.
      It would be like a company claiming to own the trademark on the word "Car".
      These days, it really is a generic, and ought to be treated as such.

    7. Re:Is it really so crazy? by Opportunist · · Score: 1

      Over here, you might have a problem copyrighting the name "Superman". What you can do is copyright the combination of person and tag (a superhero named Superman), but the name "Superman" by itself could not be copyrighted, because it is too broad and generic.

      Same for Superhero, btw. You could copyright a certain implementation ("The Superheros of Xexxxalak"), but a "Superhero" by itself is a very generic term.

      Unless of course you can prove that you originally coined the term and the trade mark itself became, in popular culture, the name for the generic thing. It's a rare and very treasured feat if you manage to do something like this. 2 companies that managed to achive it are Xerox and Google. When you manage to get people to use your company name as the verb for doing what your main product does, you won.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    8. Re:Is it really so crazy? by KarmaMB84 · · Score: 2, Interesting

      People already associate the term with super heroes other than Marvel and DC's. They associated the term with characters other than Marvel and DC's before they even filed. They trademarked a commonly used term; therefore, their trademark should not be valid.

    9. Re:Is it really so crazy? by Anonymous Coward · · Score: 1, Insightful

      I think the difference is, and its a vital one in trademark disputes, it that superman is a brand. He's a character that's been developed over many years and even when people use the term "superman" or "supermen" to describe other people, they are doing a correct comparison to THE superman.

      Superhero is a generic term, used to descriptively for a hole range of character, both comic both and not. The idea of heroes with super powers goes back to thousands of years, so the idea it's a unique trademark is more than a bit daft. The fact that it's so widely used in book, comic, tv and cinema outside of DC/Marvel, and that in the near 40 years they've held the trademark they've not defended it should mean they would lose any court case. But the idea of most Cease and Desists isn't to enter into a court battle, it's to scare people/companies who can't afford to go to court against a multi-national to cave in and give up something they agressor doesn't have the right to take.

    10. Re:Is it really so crazy? by salmon_austin · · Score: 1

      do you have any links to back that up?

      I find it hard to believe that.

    11. Re:Is it really so crazy? by bluewolfcv · · Score: 1

      Superman vs. superman. Superman clearly refers to Clark Kent's night (and sometimes) day job, while superman is, according to American Heritage, "A man with more than human powers" which began with Nietsche, not with comic books.

      How can you trademark a single dictionary word? I can understand if it's a phrase, but a single dictionary word? Granted, xerox is in the dictionary, but it is made plain that it is a trademark that has wound its way into the vernacular. I think Marvel and DC's claim to superhero is flawed and unfounded. But the voice of reason is often all to silent in a litigous society.

    12. Re:Is it really so crazy? by Jon+Luckey · · Score: 1
      I mean, surely we'll all agree that "Superman" is a clearly trademarkable name

      No! Its clearly a derived work coming from Nietzsche's concept of "Übermensch" :)

      --
      -- 3 events that reshaped the world in the 20th century: WW1, WW2, and WWW
    13. Re:Is it really so crazy? by Vandilizer · · Score: 1

      Yes but...

      "Superman" is an identifiable thing that can be tied to a specific object. A base idea if you will. If you are given a set of images you could identify what ones had superman in them.

      A "Superhero" is, well an idea. Not anything tangible. (An abstract class if you will on to which all good Things can be inherited from). Given the same set of images as above things suddenly do not become clear.

      Also the length of time that ether a "Superhero" or "Superman" have been around that there copy right would have expired by now. (But that would be hoping too much on the US government)

      One a side note: Dose this mean that the creators of Unix or who ever created the fist operating system can sue Microsoft and ask them to stop claming that they are Such. (Ah dreams).

      All and all this seams as absurd as the problem that people have with using the word marriage to mean "A union between two people" (I will let some one else explain that).

    14. Re:Is it really so crazy? by Frozen+Void · · Score: 2, Informative

      Nietzche Overman(%C3%9Cbermensch in german) is different then your brand name Kryptonian.

      he overman is the individual who can overcome the herd instinct, who can take on values and morals not of the society. This is contrasted with one who wields power over others (although the overman, having overcome himself, will consequently dominate those who have not); the overman is about being "judge and avenger and victim of one's own law" rather than that of others or one's society. As such, the overman creates his own values.
      See http://en.wikipedia.org/wiki/Nietzche#Overman
      Besides your should read his books anyway.He one of most Influental philosophers of the west.

    15. Re:Is it really so crazy? by rolfwind · · Score: 0, Redundant

      Ever hear of Ubermensch? I pretty sure the philosopher Nietsche coined it in the 1880's or around that time, but I could be wrong.

      From the German, it literally translates to "Super" "Person".

      http://personal.ecu.edu/mccartyr/great/projects/Kn owles.htm

    16. Re:Is it really so crazy? by Andrew+Clegg · · Score: 0

      How can you trademark a single dictionary word? I can understand if it's a phrase, but a single dictionary word?

      Apple? Orange? Windows? Borders? Starbucks (young male rabbits IIRC)? Happens all the time.

      --
      Andrew.

      mailto:myfirstname.mylastname at Google's mail site
    17. Re:Is it really so crazy? by robespierremax · · Score: 0

      Everyone's stepping over the obvious here. Superman was created in 1939 by DC comics. Before this comics and novel had "heroes". By the very definition of the term "Superhero" you can see it clearly started with Superman. Several years down the road, Marvel comics spun off of DC and they used the term "Superhero" to describe their characters. Thus, Superhero was born and DC & Marvel were awarded joint patent. There is nothing to see here but mindless corporate bashing.

    18. Re:Is it really so crazy? by thatguywhoiam · · Score: 1
      Let's just admit that they've created something new, and it's not entirely unreasonable for them to wish to protect their exclusive use of their creations.

      Or, here's a better idea: lets just admit that the system was absurd to begin with, and talk about why that has been allowed to persist?

      Now if you don't mind, I'd like to gaze out my Windows(TM) for awhile and contemplate it.

      --
      If Jesus wants me it knows where to find me.
    19. Re:Is it really so crazy? by semiotec · · Score: 1

      You've read too many comicbooks and science fictions.

      Extra X or Y chromosome actually causes defects such as skeletal abnormalities, decreased IQ, and delayed development, and a whole bunch of other stuff.

    20. Re:Is it really so crazy? by hublan · · Score: 1

      Said people aren't allowed to be in the Olympics because they have a physical advantage over normal XY/XX people.

      Despite the name it's a deficiency and a bad one at that. Trisomoy, in practically all cases, really screws up the machinery (Down syndrome, birth defects etc). If not, they would've been an evolutionary advantege and everyone would have them by now.

      For further info see wikipedia's links on XYY and XXY trisomy.

      --
      My spoon is too big.
    21. Re:Is it really so crazy? by GuloGulo · · Score: 2, Interesting

      "They associated the term with characters other than Marvel and DC's before they even filed."

      Well, it was filed several decades ago, so I'm not sure how you can declare this so certainly.

      "They trademarked a commonly used term; therefore, their trademark should not be valid."

      They trademarked a term that decribes a genre that one of them appears to have invented (DC with Superman, save the arguments, it's pretty much accepted and I don't care what you think otherwise) and didn't become common until well after it was used by them first.

      It appears your objections are unrelated to what actually happened.

      --
      "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    22. Re:Is it really so crazy? by ArsenneLupin · · Score: 1
      Just like a "Smart for two" is a specific example of a "Car".

      Hmm, I'd rather consider it as a specific example of kid's wheels...

    23. Re:Is it really so crazy? by Supurcell · · Score: 3, Informative

      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman". I'm pretty sure no Nazi every used the english word "Superman" either.

    24. Re:Is it really so crazy? by dougmc · · Score: 1
      Also the length of time that ether a "Superhero" or "Superman" have been around that there copy right would have expired by no
      Copyrights and trademarks (and patents, for that matter) are similar concepts, but the laws regarding each are totally different, at least in the US.

      Trademarks do not expire after a certain period. They can be abandoned, or can be declared dead because the owner didn't protect them (and maybe these two things are the same) but they do not expire after a certain time. If a company protects their trademarks carefully and does all the proper paperwork and such, they could last forever. Which could create some strange situations -- for example, Disney keeps buying extensions to the copyright term from Congress for Mickey Mouse. Well, if they ever fail to buy another extension, the first Mickey Mouse movies could enter the public domain. But Disney would still own the trademark on Mickey Mouse ... and I'm not sure how that would all work. You could duplicate the movies as-is, but not use the characters or change anything?

      Either way, the IP laws in our country are a mess.

    25. Re:Is it really so crazy? by DrSkwid · · Score: 4, Informative

      Man and Superman,
      play in four acts by George Bernard Shaw, published in 1903 and performed (without scene 2 of Act III) in 1905; the first complete performance was in 1915. The Superman of the title is derived from the writings of Friedrich Nietzsche.

      http://www.britannica.com/nobel/micro/733_84.html

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    26. Re:Is it really so crazy? by DrSkwid · · Score: 1

      The application of Super is perfectly valid

      super-

            combining form 1 above; over; beyond: superstructure. 2 to a great or extreme degree: superabundant. 3 extra large of its kind: supercontinent. 4 of a higher kind (especially in names of classificatory divisions): superfamily.

          -- ORIGIN from Latin super 'above, beyond'.

        http://www.askoxford.com/concise_oed/superx?view=u k

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    27. Re:Is it really so crazy? by DrSkwid · · Score: 1

      Windows is a trademark

      You should learn what trademark means before pretending to talk with any authority on the subject.

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    28. Re:Is it really so crazy? by CastrTroy · · Score: 1

      We really have to define what a dictionary word is. Anyone can publish a book and call it a dictionary, and put whatever words they want to in there. I could print a dictionary, and put Microsoft in there, maybe even give a meaning different than the actual company like, "A verb which refers to buying up all your competition and using your vast wealth to drive everyone out of the market". At this point would Microsoft no longer own the trademark?

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    29. Re:Is it really so crazy? by DrSkwid · · Score: 1

      Trademarks have nothing to do with prior art.

      Windows is a trademark

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    30. Re:Is it really so crazy? by gowen · · Score: 2, Insightful
      I would like to know how they managed to "co-create" the term.
      I would like to know why you think trademarks are related to creativity. Patents and copyrights cover creative expression, trademarks are about using extant or new words to brand your product. Ford didn't create the word Mustang, but they have a trademark on automobiles of that name. Apple didn't create the word "Macintosh", but they have a trademark on personal computers of that name. Adobe is a generic word for undried mud bricks, but try and market software under that name.

      Well, you get the idea.
      --
      Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
    31. Re:Is it really so crazy? by ediron2 · · Score: 1

      Pass me a kleenex and some windex so I can clean some scotch tape off this plexiglass -- then we've got to fedex it to our CPA. Oh, and grab a post-it so we can label it.

      If superhero hasn't lost trademark after *DECADES* of neglect and noneforcement, nothing has.

      Oh, and this case will get won by even a few years of silence when competing comic book or cartoon producers using the term themselves.

      What a waste of time and a perversion of everything comic books used to mean to me...

    32. Re:Is it really so crazy? by narcolepticjim · · Score: 1

      If they filed the trademark decades ago, have they been enforcing it all along? If so, then why is this news? If not, then it would be easy to have the trademark invalidated. A trademark must be defended or lost.

    33. Re:Is it really so crazy? by dpilot · · Score: 1

      Quick! Sue his estate!

      --
      The living have better things to do than to continue hating the dead.
    34. Re:Is it really so crazy? by meta-monkey · · Score: 1

      That was the Overman, not a Superman, and while the names are similar, I'd say their philosophies are not. Neitzche's Overman was able to develop a morality and a set of a values different from that of his surrounding society. This was a noble morality, contrary to the slave morality of the masses. Superman the comic hero, however, embraced the virtues of American society. True, he was more faithful to them than anyone else in society could be, but these values were not of his own creation. Superman was the ultimate embodiment of the slave morality, not the noble morality of the Overman.

      Superman was not an Overman.

      --
      We don't have a state-run media we have a media-run state.
    35. Re:Is it really so crazy? by NickFortune · · Score: 1
      If this argument was about the term "Superman" instead of "Superhero," would it be any less absurd?

      That's like asking if suing someone for calling their beverage "Budweiser" be any less absurd that suing someone for calling their product "beer". I think I'd have to answer "yes".

      surely we'll all agree that "Superman" is a clearly trademarkable name, and has been capitalized on by its creators for decades.

      Surely we will. So what?

      But isn't the coined word "Superman" just as generic as the coined word "Superhero?"

      Not really, no. For one thing, almost no-one uses the term "superman" as a generic term for cartoon heroes earing their undies over their trousers. For another, there is a very well and strongly defended "Superman" brand.

      Aren't they both merely the concatenation of two relatively common words in the English language?

      Again, so what? "nubskull" is a concatenation of two relatively common words in the english language. That doesn't constitute any sort of basis for a lawsuit.

      Let's just admit...

      Let's not be so hasty....

      ... they've created something new ...

      ... with "new" being a relative term, right? I mean seventy odd years, who's counting? Still, given those caveats...

      ...and it's not entirely unreasonable...

      I think we're getting out side of the comfort zone for "let's just admit" here.

      ... for them to wish to protect their exclusive use of their creations

      Which rather presupposes that that this suit is aimed at protecting their creations; that it is a reasonable and justifiable measure to take in persuit of such protection; and that said creations are in fact threatened by thid party use of the term "super hero".

      I mean, suppose I start writing a comic called "Fazookle-Man!" and further suppose that I label this publication a "superhero comic". Will that make Spider Man and the Green Lantern vanish in a puff of logic? I think not.

      As far as I can see, this is an unfair attempt at restraint of trade, pure and simple. If there is a counter case, it is going to need a bit more than a couple of non-sequiteurs and an a chummy attempt to co-opt the audience

      --
      Don't let THEM immanentize the Eschaton!
    36. Re:Is it really so crazy? by John+Courtland · · Score: 1

      super-
      pref.
      Above; over; upon: superimpose.
      Superior in size, quality, number, or degree: superfine.
      Exceeding a norm: supersaturate.
      Excessive in degree or intensity: supersubtle.
      Containing a specified ingredient in an unusually high proportion: superphosphate.
      More inclusive than a specified category: superorder.
      Latin, from super, over, above.

      --
      Slashdot is proof that Sturgeon's Law applies to mankind.
    37. Re:Is it really so crazy? by KarateExplosions · · Score: 1

      The GP may be referring to the practice of gender verification in the Olympics. For about three decades prior to the Sydney Olympics in 2000, the Olympic Committee did gender verification tests primarily to ensure that women competing as women were actually women.

      The problem with that is that there is a condition called Androgen Resistance, which blocks testosterone... so anatomically and physiologically, a person would be a female, although genetically, they would have the XY chromosomes, categorizing them as males.

      Superwomen? No... just women who were genetically men.

    38. Re:Is it really so crazy? by orcrist · · Score: 1

      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman"

      Ummmm... what does 'super' mean again?

      I guess "überflüssig" is "overfluous" and not "superflous"?

      -chris

      --
      San Francisco values: compassion, tolerance, respect, intelligence
    39. Re:Is it really so crazy? by Yartrebo · · Score: 1

      'Windows' is another case where the trademark should not have been granted. Same with 'word'. They're terms used in the industry before the the trademark filer started using it. According to the letter of trademark law (but not how judges interpret it), these would not qualify for a trademark just like "hot rolled steel" shouldn't qualify for a trademark.

      Trademarks on things that shouldn't be trademarkable are mostly the result of judges and lawyers, not legislation (though legislation is responsible for other nasty aspects of trademarks, such as trademark dilution).

    40. Re:Is it really so crazy? by ghqman · · Score: 1
      I mean, suppose I start writing a comic called "Fazookle-Man!" and further suppose that I label this publication a "superhero comic". Will that make Spider Man and the Green Lantern vanish in a puff of logic? I think not.

      That is really the question though, would a consumer seeing a "superhero comic" make any assumptions as to who created it, and expect the same quality as other comics labelled as "superhero comics".

    41. Re:Is it really so crazy? by fatphil · · Score: 1

      Just because uber translates to over (and above), and mensch translates to man, it doesn't mean that ubermensch translates to over-man. Look in the dictionary - super- means both over and above. Superman is not just /a/ valid translation for ubermensch, but is also /the single most commonly used/ translation of it.

      ('plogs about not having any diacriticals.)

      --
      Also FatPhil on SoylentNews, id 863
    42. Re:Is it really so crazy? by Jaruzel · · Score: 1

      Extra X or Y chromosome actually causes defects such as skeletal abnormalities, decreased IQ, and delayed development, and a whole bunch of other stuff

      Well... that explains all us /. posters then...

      -Jar.

      --
      Together, We Can Make Slashdot Better. I Do NOT Mod ACs. - Check Me Out
    43. Re:Is it really so crazy? by KarateExplosions · · Score: 1

      When you manage to get people to use your company name as the verb for doing what your main product does, you won.

      While it's certainly a sign of success to get your company or brand's name to become a household word or a verb for your product or service, it's actually Bad News in the Trademark Department.

      Many successful companies, such as the two examples you gave -- Xerox and Google -- as well as other more famous examples such as Kleenex and Coke, have found themselves at the receiving end of "trademark dilution". That is to say that their brands are so synonymous with their particular type of product that they've slipped into the public domain lexicon.

      For example, in many parts of the South, a carbonated beverage is called "coke". It doesn't matter if you're drinking Coca-Cola, Pepsi, Root Beer, Sprite, or Mountain Dew. It's all "coke". Similarly, many people blow their nose with "kleenex", even if it says "Puffs" or even "Store-Name Generic Brand" right on the side of the box.

      You can read more here.

    44. Re:Is it really so crazy? by temojen · · Score: 1

      While your grasp of german I cannot dispute, in English "Over" and "Super" both mean above. "Over" means above in the physical sense, and "Super" means above in the comparative sense, and is probably closer to the meaning Neitzsche intended.

      The "Übermensch" does not stand on a taller building than others; he stands above the petty squables of daily life, rather like an evil Daoist sage.

    45. Re:Is it really so crazy? by Scarblac · · Score: 1

      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman". I'm pretty sure no Nazi every used the english word "Superman" either.

      Well, since "super" also literally means "over", I think they're the same.

      --
      I believe posters are recognized by their sig. So I made one.
    46. Re:Is it really so crazy? by Esion+Modnar · · Score: 1
      The shady part to me is that Marvel and DC claim co-ownership of it.

      I agree. If something like this were to stand, the USPTO should insist that only one of them can actually OWN the trademark. Then just stand back and watch the fur fly.

      --

      They say the first thing to go is your penis. Well, it's either that or your brain. I forget which...
    47. Re:Is it really so crazy? by fatphil · · Score: 1

      I seem to remember the Greeks writing tales of superheroes about 2 millennia before DC or Marvel "invented" the concept? And they weren't the first. There was no invention, nor need there be for a trademark. The only novelty required for a trademark is the application of a term to an object of trade in order to distinguish it.

      Patently, applying a term like "super hero" to fantastic heroic figures is almost devoid of any such novelty.

      --
      Also FatPhil on SoylentNews, id 863
    48. Re:Is it really so crazy? by Andy_R · · Score: 1

      Trademarks for dictionary words are granted where the field of usage is new. This is why Microsoft have windows as a trademark - they have a trademark for the (reasonably new at the time) use of windows as a computer software porduct. Selling bits of glass for houses as "windows" does not infringe this trademark, because it's a different field. If you launch a product in a completely different field (potato chips for example), you too could call it Windows, and get a trademark for it too.

      --
      A pizza of radius z and thickness a has a volume of pi z z a
    49. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      Using Babelfish for all our translations are we? I believe that Superman is a proper translation for Übermensch. If you are a fluent speaker of both english and german, then I stand corrected.

    50. Re:Is it really so crazy? by w128jad · · Score: 2, Interesting
      I would like to know why you think trademarks are related to creativity. Patents and copyrights cover creative expression, trademarks are about using extant or new words to brand your product. Ford didn't create the word Mustang, but they have a trademark on automobiles of that name. Apple didn't create the word "Macintosh", but they have a trademark on personal computers of that name. Adobe is a generic word for undried mud bricks, but try and market software under that name.

      This makes good sense, except that we aren't talking about two distinct contexts of "super-hero", one ordinary and one related to trade. In contention is the term super-hero to describe a story of a fictional character with super-human "powers". If these two companies didn't start using this term first in that context, then their trademark shouldn't be allowed, IMHO.

      If they did use it first, then we may be looking at a trademark distortion by the general public. For example, people commonly used the term Xerox to mean copier once upon a time. Many southerners use the term Coke to mean soda. Some people say Kleenex to mean tissue paper. The outrage comes from the fact that all of these names are obviously used for branding, and are clear trademarks, where super-hero is not.

      I think of marvel or dc characters as members of the class "super-hero", just as Coke is of the class "soda", Xerox is of the class "copier", and Kleenex is of the class "tissue paper". If I make up a fictional character named "Gumdrop man" who shoots bullet speed gum-drops from his eyes and fights crime, and I describe him to people on the street, people will classify that character as a super-hero (or a lame-ass stupid super-hero.) If I then proceed to say, "You understand, this is not a Marvel or DC Comics owned character, but my own creation," you would be hard pressed to find anyone (except a Marvel or DC attorney) that is going to say, "Oh, well in that case, your lame-ass character is really a 'hero', not a 'super-hero'."

      --
      w2^7me out.
    51. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman". I'm pretty sure no Nazi every used the english word "Superman" either.

      Except that Clark Kent guy. F'ing Nazi.

    52. Re:Is it really so crazy? by blincoln · · Score: 2, Interesting

      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman". I'm pretty sure no Nazi every used the english word "Superman" either.

      The literal translation between two languages is not always the most accurate one.

      For example, up here in Seattle, a girl wanted a name for her industrial band. She decided to go for "Sub-Zero" (like the temperature), but in German. She picked "Unter Null," because it literally means "below zero." However, what it *actually* means in German is more accurately translated as "loser," ("less than nothing," I presume) or "shithead." Fortunately, her music is good and she was able to turn it into a bit of a joke.

      Similarly, "Ubermensch" may literally translate as "Overman," but "Superman" is a more *accurate* translation of its meaning in English, since in our common usage, "over" and "super" are fairly distinct, even if literally they're almost the same word.

      Personally, I think the Germans got "uber" as a corruption of the Latin "super."

      --
      "...always new atoms but always doing the same dance, remembering what the dance was yesterday." -Richard Feynman
    53. Re:Is it really so crazy? by StrawberryFrog · · Score: 1

      the term "Übermensch", which translates to "Overman" not "Superman".

      And "super" is latin for "above". It surfaces in english words like "superstructure", "supervisor", "superintendant", "superimpose", "Supercell" etc.

      A few decades ago, people with education in the classics and european languages (such as G B Shaw, as is noted in another post) would find it quite natural to translate "Übermensch" as "Superman" as well as "Overman".

      --

      My Karma: ran over your Dogma
      StrawberryFrog

    54. Re:Is it really so crazy? by blincoln · · Score: 1

      You've read too many comicbooks and science fictions.

      No, the GP is correct.

      An extra X chromosome in females (XXX, w00t) does cause serious problems, but an extra Y in males tends to make them more muscular, more aggressive, and generally more generically "masculine," although according to Wikipedia, there is debate on this subject. I'm going with the supporting argument side because we learned about it in one of my science classes years ago.

      There's a brief reference to this in Alien 3, when someone refers to Fury 161 as a prison for "double-Y chromies" or somesuch.

      --
      "...always new atoms but always doing the same dance, remembering what the dance was yesterday." -Richard Feynman
    55. Re:Is it really so crazy? by 2short · · Score: 1

      "Let's just admit that they've created something new, and it's not entirely unreasonable for them to wish to protect their exclusive use of their creations"

      It would be hard to argue they've created something new, as comics about people with super-human powers and the terminology involed both predate the companies involved.

      In any case, Trademarks do not exist to protect people who have invented something new. If I market the "2Short Wheel", I can trademark that without having invented the wheel. The trademark prevents you from selling "2Short Wheels" and thus destroying my reputation for quality wheels with your inferior product. The trade mark protects consumers by letting them know that they are getting geuine 2Short wheels, the same ones all those people who said great things about them were actually talking about.

      So if we're talking about using "SuperMan" in reference to a comic-book charachter who flies around saving the day, this would definitely be less absurd. When I buy a "SuperMan" comic, I expect it is a comic about THE Superman, produced by the same people (in the corporate sense) who produced the fine Superman content I've enjoyed in the past.

      When I buy a book that mentions "Super Hero", am I surprised to learn it is not a DC product, whoops I mean Marvel, well, you know, DC or Marvel, but not anyone else? Um, no. Heck, if I bought it it is probably related to "Champions", the "Super-Hero Role Playing Game" from Atlas. Whom, I note, DC/Marvel are not suing decades into their marketing of a series of books that say "Super Hero" all over them.

      The story here is not that DC/Marvel sent out this letter; it was probaly some lawyer that was bored, and needed to eat up another 10 minutes of billable time. The story here is that the recipients listened to the C&D letter, rather than say, wiping their asses with it. I know people will claim this is how big companies abuse the little guy who can't afford a legal battle. A reasonable lawyer would not bother charging you for the 3.5 seconds it would take him to consider the case and drop the C&D in the shredder, assuming you were paranoid enough to cosult him in the first place.

    56. Re:Is it really so crazy? by Opportunist · · Score: 1

      That's of course true, and that's where legal has to muscle in and make it quite clear that the name must not go into PD.

      As much as I'm opposed to overdoing copyrighting and patents, this is a valid case for a patent, and not for PD. It would be silly to say Coca-Cola should be PD now. Everyone would name its brown fizzy sugarwater Coca-Cola and fill it into the "well known" coke bottles. Simply to benefit from the brand name.

      But I, the customer, would very much enjoy to know which one is "real" coke and which one is just some generic stuff. Some of the generics are just ... ugh. At least over here.

      Actually it's not THAT bad news for marketing. They've come up with new ideas to stick out again and use slogans like "The only REAL (brandname)" and similar stuff. Also, people tend to use the brand name (if they can afford it) before reaching for some generic stuff. At least if the brand name not only offers the brand but actually really more value than the generic version.

      Sadly, many brands are cannibalizing their name, using it as an excuse to charge more while not offering higher value. That's the brands that don't benefit from the "brand as name" effect. Sooner or later people realize that they don't get additional value from buying the expensive branded stuff and reach for generics. Same value, lower price.

      Some companies learned the hard way. Some didn't learn it yet.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    57. Re:Is it really so crazy? by wickedsteve · · Score: 1

      I for one welcome our new Überlords. Uhg

    58. Re:Is it really so crazy? by hublan · · Score: 1

      My grasp of the english language, and its plethora of prefixes, is perfectly fine. No need to keep waving the OED in front of me.

      The OP was stating that people with 'superman' genetic disorders weren't allowed to partake in the Olympics due to their "physical advantages". I'm assuming that this mistaken belief is due to the connotations that the name 'superman' carries. I was simply explaining that 'superman' syndrome is a physical disadvantage, and often a pretty bad one.

      Special Olympics, maybe, but not the regular ones.

      --
      My spoon is too big.
    59. Re:Is it really so crazy? by rolfwind · · Score: 1

      "Uber" in this case is used like more "Super" not "Over" in common English usage - so it is quite like "Super - Person/Man"

      I agree with your assessment of the differences between the two though, I only wanted to point out to the Grandparent that the word construction wasn't necessarily novel in 1967 (year of trademark).

    60. Re:Is it really so crazy? by AJWM · · Score: 1

      Windows is a trademark

      It is now. UPSTO rejected it several times before Microsoft finally found the right person to bribe^W^W^W way to submit their application.

      Even at that, Microsoft was on its way to losing their trademark suit against Lindows until they came up with a way to pressure them into a settlement (by suing in non-English speaking countries where "Windows" wasn't a generic term). BTW, Microsoft payed off Lindows in that settlement, not the other way around.

      --
      -- Alastair
    61. Re:Is it really so crazy? by KDR_11k · · Score: 1

      Even if the term has been used by someone else for the same type of product, if that trademark has expired you can snatch it up and start using it.

      However, in this case superhero was not used as a product name and did never* nor does it now refer to a specific company's characters. Trademarks are supposed to link the term uniquely to your product(s), if people use the term for other products as well (especially if they were doing so before you laid claim to the term) you cannot gain trademark protection on it. It's like getting a trademark on the word "automobile".

      *= Maybe it did before any other company's characters fitting the description existed but they didn't start building it up as a trademark back then and let it slip into generic use.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    62. Re:Is it really so crazy? by KDR_11k · · Score: 1

      It would be silly to say Coca-Cola should be PD now.

      Did you ever hear anyone call any non-Coca-Cola product "Coca-Cola"? "Coke" is a separate term. Being able to label your bottles "Pepsi Coke" would still not confuse anyone into thinking that it's a Coca-Cola product.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    63. Re:Is it really so crazy? by KDR_11k · · Score: 1

      It does not matter whether they filed for it prior to it becoming a generic term, once it has become generic any existing trademarks (that rely on the word only, a trademark involving a specific logo design remains in effect but you cannot use it against people that only use the term without the logo) are void.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    64. Re:Is it really so crazy? by NickFortune · · Score: 1
      That is really the question though, would a consumer seeing a "superhero comic" make any assumptions as to who created it, and expect the same quality as other comics labelled as "superhero comics".

      That's taking a fair bit for granted. For instance, you seem to be presupposing that Marvel and DC have superior quality output, which isn't by any means a given. Even were I to conceed that, you stlll seem to presuppose that a low quality offering from a competitor would weaken the offerings of the Big Two. Having lived throught the Radioactive Adolescent Black Belt Hampsters, the fall of First and Eclipse, and the 90s Artists-Without-0Writers fad, I can say that such is emphatically not the case.

      But even that presupposes that Marvel and DC have a property that is theirs to protect. Their claim seem legally dubious; the "generic term" carries considerable weight, and whatever legal weight their claim may have had is undermined by lack of enforcement. The desirability of upholding their claim is also open to debate; is anyone really better serverd by giving these two companies such a privilege?

      Now if the company in question was calling it's offering "Marvel Super Heroes" or "DC Super Heroes" then they might have a point. Using such a trademark violation to slap down an indie fan mag would still be pretty sleazy, but I would have to have sympathy for the point of law. This however looks like just another IP land grab, and we'd be well advised to view it with the contempt it deserves.

      --
      Don't let THEM immanentize the Eschaton!
    65. Re:Is it really so crazy? by KDR_11k · · Score: 1

      Microsoft would have to defend its trademark against you doing that, i.e. sue you for trademark infringement.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    66. Re:Is it really so crazy? by KDR_11k · · Score: 1

      1. It's not a patent.
      2. If it were it'd have expired roughly twenty years ago.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    67. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      Bzzzt, you are not correct. "Über" in German has the connotations of both "over" and "above" in English; however, of the two, "above" probably better captures what Nietzsche was trying to say about the relationship of the authentic self to the weak masses. But over-and-above-man is too long, and aboveman just doesn't sound cool enough.

      Obviously, you should stick with one language, so if you're going to use the word "super", the Latin equivalent of "übermensch" is "superhomo"

    68. Re:Is it really so crazy? by rainman_bc · · Score: 1

      'Windows' is another case where the trademark should not have been granted. Same with 'word'.

      Why not? Windows, within the confines of computer applications, is a valid trade mark. No other product can be named windows within the operating system world. No BeOS Windows and no Mac OS Windows. Anything wrong with that?

      Conversely, Microsoft Word, as a computer program has every right to have a trademark on it. No other computer program should be called Word.

      That doesn't mean Microsoft owns said trademark outside that world.

      For example, here in Vancouver, we have a company called Allied Windows that manufactures windows. Allied Windows will not benefit or be hurt by the success of Microsoft Windows.

      Now Lindows OTOH, was obviously riding on the coat-tails of Windows, and Microsoft was in their right to enforce their trade mark.

      --
      09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    69. Re:Is it really so crazy? by Eccles · · Score: 1

      Did she get sued by the Sub-Zero refrigerator company?

      --
      Ooh, a sarcasm detector. Oh, that's a real useful invention.
    70. Re:Is it really so crazy? by crashfrog · · Score: 1

      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman".

      Not... exactly. It would be more accurate to say that both the words "Over" and "Super" translate as "Über" in German. After all, super means over, under one definition. "Superimposed", etc. "Superman" is an entirely legitimate, and possibly even superior (oops, there's that prefix "super" again) translation of Nietzsche's term.

      --
      I never have frustrations, the reason is, to wit:
      If at first I don't succeed, I quit!
    71. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      Their co-ownership is the result of years of legal arguing over it. Its one of those 'DC used it first, but Marvel filed first' (maybe different order) things, and they settled on a co-ownership agreement.

    72. Re:Is it really so crazy? by Petrushka · · Score: 1

      Pretty much every English translation of Nietzsche ever translates Übermensch as "superman" or "super-man".

    73. Re:Is it really so crazy? by Stormwatch · · Score: 1

      There's a comic strip in Brazil called Overman , a parody of the super hero genre.

    74. Re:Is it really so crazy? by blincoln · · Score: 1

      Did she get sued by the Sub-Zero refrigerator company?

      No, but she had to learn some martial arts skills to fight off Raiden.

      --
      "...always new atoms but always doing the same dance, remembering what the dance was yesterday." -Richard Feynman
    75. Re:Is it really so crazy? by Trogre · · Score: 1

      I believe the term Über can be translated to either Over or Super, which are both synonymous.

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    76. Re:Is it really so crazy? by cswiger2005 · · Score: 1
      Why not? Windows, within the confines of computer applications, is a valid trade mark. No other product can be named windows within the operating system world. No BeOS Windows and no Mac OS Windows.

      What about the "X11 Window System", commonly called "X Windows"?

      I know that MIT and CMU were working on X10 and predecessors like the Andrew Window System as far back as 1985 according to http://en.wikipedia.org/wiki/Andrew_Project, and Apple was also around.

      Anything wrong with that?

      Ask Lindows what they think of the matter...?

      Conversely, Microsoft Word, as a computer program has every right to have a trademark on it. No other computer program should be called Word.

      Hmph. Tell that to AbiWord.

      --
      "The human race's favorite method for being in control of the facts is to ignore them." -Celia Green
    77. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      Über can be also be translated to "superior", it just depends on the context - and in your example Nietzsche meant "superior human" anyhow.

    78. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      You should perhaps look up the meaning of the term "super" in Latin... No, it doesn't come from "soup".

    79. Re:Is it really so crazy? by Anonymous Coward · · Score: 0

      Impossible to see so many posts in reply on the subtle problems of translation and etymology and even more than one observation that "superman" is (apparently) more common -- and not one that mentions that Kaufmann chooses (and defends at length) 'over'. The superman is dead, now we want the overman to live!

    80. Re:Is it really so crazy? by rtb61 · · Score: 1

      A search on the work superman brings up a huge number of titles on project gutenberg, apparently a very popular word in the early 20th century and back into the 19th century.

      --
      Chaos - everything, everywhere, everywhen
    81. Re:Is it really so crazy? by Anonymous Coward · · Score: 0
      Nietzsche coined the term "Übermensch", which translates to "Overman" not "Superman". I'm pretty sure no Nazi every used the english word "Superman" either.

      The denotation of "Über" in German is "Over" but if you look it up in a German thesaurus you'll realize that it is used the same way we use the words, great, grand. super, wonderful, etc. Babelfish does not replace knowing a foreign language.

    82. Re:Is it really so crazy? by semiotec · · Score: 1

      jeepers creepers.

      You want to base your arguments on a "debate" in wiki and going by what you heard years ago in science class?

      try reading some scientific papers instead. scholar.google.com is shaping up to be pretty good at finding information. At least read the abstracts, they are usually pretty concise and to the point. Try this one for size:

      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd= Retrieve&db=PubMed&list_uids=8588846&dopt=Citation

      XYY syndrome and other Y chromosome polysomies. Mental status and psychosocial functioning.

      Fryns JP, Kleczkowska A, Kubien E, Van den Berghe H.

      In this report we review the data on 75 male patients with extra Y chromosome diagnosed in Leuven in the period 1968-1993 among 98,725 patients (males and females) referred for constitutional chromosomal analysis. Special attention was given to their mental performance and psychosocial functioning. 1. Fifty male with 47,XYY karyotype were diagnosed. This is very close to the incidence of XYY in newborn studies and indicates that the frequency of MR/MCA is not increased in XYY male in general. 2. In the 60 patients with "pure" Y chromosome polysomy, the most frequent indication for karyotyping was the presence of MR and/or characterological problems in the index patients. Mental retardation was mostly borderline to mild, and severe mental retardation was rare. Characterological problems, difficulties in psychosocial integration and psychiatric problems were found in 86% of the mentally retarded versus 24% of the mentally normal men. 3. The 48,XXYY syndrome is characterized by markedly frequent and severe behavioural and psychiatric problems.

  8. For more information... by steveit_is · · Score: 1

    Check out this hillarious spoof comic via BoingBoing.

  9. The article has a small typo by Anonymous Coward · · Score: 0

    They are actually trademarking "Superwhore," which describes their business philosophy.

  10. Something Similar by trianglecat · · Score: 2, Interesting

    Yep... these boys dont mess around. I played in a band for several years called "boywonder" and when a band of the same name surfaced, we naturally went after trademark rights. DC Comics were quickly on us requesting that any product with the use of the name be sent to them for examination citing infringement.

    We had released two albums under the name and they were very good about finally allowing us continued use of the name after about 8 months but, unfortunately, we had already changed names given a CD release and tour hanging over our heads.

    1. Re:Something Similar by joshsisk · · Score: 1

      I knew a guy who played in a band called "boy wonder" in Pennsylvania. They changed their name to "boywunder".. any relation to your story?

    2. Re:Something Similar by cubicledrone · · Score: 1

      DC Comics were quickly on us requesting that any product with the use of the name be sent to them for examination citing infringement.

      The words "pound" and "sand" figured prominently in the attorney's response I'll guess. Trademarks are limited by market.

      --
      Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    3. Re:Something Similar by mpe · · Score: 1

      I played in a band for several years called "boywonder" and when a band of the same name surfaced, we naturally went after trademark rights. DC Comics were quickly on us requesting that any product with the use of the name be sent to them for examination citing infringement.

      Since trademarks are ment to be specific to business types (and geography) you probably had more reason for going after the other band than DC Comics had for going after you. But no doubt they had more money to spend on lawyers, this being the kind of situation where depth of pockets matters more than the intent of the laws in question.

    4. Re:Something Similar by trianglecat · · Score: 1

      We were based in Canada so no direct relation, although we made a TM application in the U.S. We were granted exclusive use of the name as a band in the end as it related to our back material (2 albums, 1 a major label release in Europe). We had made DC aware of our reasons for attempting to secure the name and its possible they went after others. We were aware of at least 3 bands at the time with the same/similar names.

  11. Since 1967 by Grrr · · Score: 4, Informative
    http://tess2.uspto.gov/bin/showfield?f=doc&state=7 7m69u.2.87

    Registration Date

    March 14, 1967

    Owner

    (REGISTRANT) BEN COOPER, INC. CORPORATION NEW YORK 33 34TH ST. BROOKLYN NEW YORK

    (LAST LISTED OWNER) DC COMICS, INC. CORPORATION ASSIGNEE OF NEW YORK 666 FIFTH AVENUE NEW YORK NEW YORK 10103

    (LAST LISTED OWNER) MARVEL ENTERTAINMENT GROUP, INC. CORPORATION ASSIGNEE OF DELAWARE 387 PARK AVENUE SOUTH NEW YORK NEW YORK 10016


    <grrr />
    1. Re:Since 1967 by ferrellcat · · Score: 1

      Hmmm...the link didn't work (seems it is based on a session), but regardless, you can do a search HERE, and see that there are dozens of trademarks that have been granted using the name "superhero" or "super hero".
       
      Why would the trademake office grant these trademarks, if they infringed on the DC/Marvel trademark?

    2. Re:Since 1967 by datadood · · Score: 1

      Trademarks are supposed to register a word in reference to a specific good or service. This one seems to refer to masquerade costumes and the word superhero.

      If you go to the Trademark Website, http://www.uspto.gov/main/trademarks.htm you can search trademarks. Searching for "superhero" and "super hero" yields quite a few hits. I didn't check all of them to see if any refer to using the word in a comic book.

      Datadood

    3. Re:Since 1967 by Firewalker_Midnights · · Score: 1

      (LAST LISTED OWNER) DC COMICS, INC. CORPORATION ASSIGNEE OF NEW YORK 666 FIFTH AVENUE NEW YORK NEW YORK 10103

      So it is true... DC Comics are the devil... (That would also explain Hellblazer being turned into a shitty movie called Constantine).

      I've given up hope on the big two a long time ago, they don't really care that much about the comics unless they make them a lot of money.

      --
      I Lost My Virginity While Waiting for BSD to Compile.
    4. Re:Since 1967 by gad_zuki! · · Score: 2, Informative

      Right. These C&D's have been going on from at least the 80s. I love how Cory likes to ignore this fact and assumes this is something new. As far as being 'our word' umm I don't think so. I don't like the ownership of words as its prone to abuse but this is pretty legal to me. The guy who owns the word stealth should be getting this attention and criticism. Seriously, if Cory thinks this is an illegal use of trademark and copyright why doesn't he sue Marvel and DC over it? I'm sure whatever money needed could easily be gathered from donations, but he seems to be happy just being the voice of "cool overopinioned download my book" web guy. Hell, I'd donate just to see if there was some validity here. It sure beats just bitching on a blog someplace. A lot of Doctorow's complaints really do need to be tried in court. The court of public opinion is getting him and his supporters nowhere.

      Seriously, put it to the test. To win all Cory needs to prove is that most people associate the word superhero with characters outside of Marvel and DC. Prove the trademark is truly diluted and therefore must be revoked.

      Not to mention there's a workaround here. Stop using the word superhero. Just stop. Many writers have abandoned it. I believe Alan Moore used "Science Heroes" in his Promethea series. It would be nice to see everyone abandon the word and let it become stale. Then the term superhero would be associated with dusty and irrelevant characters from the past. After a while fans will cringe upon seeing it. It would represent overlitigious nonsense and hackneyed stories of men in tights beating up muggers.

    5. Re:Since 1967 by dpille · · Score: 1

      If you use the "TARR Status" page from the databases, that link is static:

      http://tarr.uspto.gov/servlet/tarr?regser=serial&e ntry=72243225

      Problem with that one is that it's for "masquerade costumes". Wouldn't seem relevant to a newly-published comic book. And besides, there's no way in hell the USPTO is going to let "SUPERHERO" for comic books through even with a claim of acquired distinctiveness.

    6. Re:Since 1967 by Robotech_Master · · Score: 2, Informative

      Yeah, one wonders where Cory was in the mid eighties when Champions was forced to call itself "the Super Roleplaying Game" instead of "the Superhero Roleplaying Game".

      I've found it rather interesting to look at other games, books, fora, and so forth that are about supers and see just what terms they coin to get around the trademark. For example, City of Heroes talks about heroes, not superheroes.

      --
      Editor Emeritus and Senior Writer, TeleRead.org
    7. Re:Since 1967 by fatphil · · Score: 1

      Why? BEcause they're in different markets, there's no brand confusion possible.
      Except, of course, that that's not true: SUPERHEROE is trademarked in the identical market to which DC and Marvel operate. So yes, the USPTO is incompetant. No news there.

      --
      Also FatPhil on SoylentNews, id 863
    8. Re:Since 1967 by interiot · · Score: 1

      They're still going after City of Heroes for other trademark reasons. Sheesh. Pretty soon, a man with a nice-looking body won't be able to dress up in spandex without violating some law.

    9. Re:Since 1967 by Pollardito · · Score: 1

      that makes a lot of sense, because the first sustained burst of gamma rays hit the earth in 1967 giving rise to the first superheroes. at first i thought this was ludicrous, now i'm all for it

    10. Re:Since 1967 by Grrr · · Score: 1

      Dang... You are correct on both counts. Thank you for the follow-up. I should've held off on that post.

      <grrr>

    11. Re:Since 1967 by Robotech_Master · · Score: 1

      Um...no, no they're not. That article is from March 2005--it's over a year old. Marvel and NCSoft settled out of court in December.

      --
      Editor Emeritus and Senior Writer, TeleRead.org
    12. Re:Since 1967 by geekoid · · Score: 1

      Superpowers roleplaying game, actually.

      http://www.herogames.com/Champions/

      However, they still use the term superhero.
      I wish someone would take this to court. There is use of the word superhero well before 1967.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    13. Re:Since 1967 by deinol · · Score: 1

      Seriously, put it to the test. To win all Cory needs to prove is that most people associate the word superhero with characters outside of Marvel and DC. Prove the trademark is truly diluted and therefore must be revoked.

      You must have an optimistic view of the way our legal system works.

      True, it is likely that if a jury were ever to be given a chance to rule on this, the trademark would be revoked. But legal procceedings can be dragged out for years. Marvel and DC have armies of lawyers, it would take forever to get to the point where a court would actually be ready to make such a decision. And so it would take a lot of money to keep the battle up.

      I'm sure whatever money needed could easily be gathered from donations

      I'm sure the initial court costs to start such a case could easily be gathered through donations. But enough money to last long enough to actually force a verdict? That could easily be more than even a modest competitor like Dark Horse (I think they are an independent publisher, but I can't say I'm an expert on comic publishers) would go bankrupt if they tried. Which is probably why nobody has challenged it, as it simply isn't worth the fight.

      How about you then? If you feel so strongly why don't you sue Marvel/DC over the trademark? Same reason nobody else does. While it bothers you some, is it worth the time and effort required to gather all the donations to 'fight to free superheroes' and spend millions in court fees simply so superhero can become a generic term again? I didn't think so. You'd rather be sarcastic guy that posts on slashdot.

      --
      Got Apathy?
    14. Re:Since 1967 by gad_zuki! · · Score: 1

      >You must have an optimistic view of the way our legal system works.

      I have worked in the legal field and have more than a couple lawyer friends. I have a good idea what kind of effort this case would demand. You have slashdot defeatism. Good luck with that. It keeps people like Cory well-established and credible without putting his money where his mouth is.

  12. I wonder, by Anonymous Coward · · Score: 0

    Do they own the trademark on Super Bullies(TM) too?

  13. Unenforced? by Tiger+Smile · · Score: 3, Interesting

    Is it my imagination or has this never before been enforced? If this is the first time that it has been enforeced, can their hold on this generic term be great?

        This really does seem as silly as a PB&J parent, but it sure might be legel in the eyes of the current system.

    --
    -- Prepared at the direction of, or to be sent to Legal Counsel, in anticipation of litigation. Attorney Client Pri
    1. Re:Unenforced? by gEvil+(beta) · · Score: 2, Funny

      This really does seem as silly as a PB&J parent...

      No kidding. ButterBoy or JellyGirl do seem pretty silly to me.

      --
      This guy's the limit!
    2. Re:Unenforced? by Tiger+Smile · · Score: 1

      Great! Mind if I use those names for a few Champions characts?

      --
      -- Prepared at the direction of, or to be sent to Legal Counsel, in anticipation of litigation. Attorney Client Pri
    3. Re:Unenforced? by gEvil+(beta) · · Score: 1

      Be my guest. They're all yours. And I swear I won't try to sue you in 25 years over your use of those names.

      --
      This guy's the limit!
    4. Re:Unenforced? by Woldry · · Score: 1

      I have a vague memory that some other smaller comic-book publishers (?Charlton, perhaps?) were ordered in the 1970's to stop calling their superpowered heroes "superheroes", but I may be misremembering.

      --
      How can a post be modded "overrated" or "underrated" when it hasn't been rated yet?
    5. Re:Unenforced? by zippthorne · · Score: 1

      IIRC, the PBJ patent is for a specific varient of the pbj sandwich in which BOTH sides are peanunt-buttered as a barrier between the bread and the jelly. This is somewhat nonintuitive, and significantly increases the shelf life for a mass-produced sandwich. i.e. it makes it possible to even have a mass-produced sandwich.

      Of course, now that we know about it, it's obvious in hindsight, but then so is a steam engine.

      --
      Can you be Even More Awesome?!
    6. Re:Unenforced? by dpilot · · Score: 1

      This brings to mind the short story, "Man of Steel, Woman of Kleenex," to bring in the juxtposition of Superhero(TM) with Kleenex. (revoked TM due to failed diligence)

      --
      The living have better things to do than to continue hating the dead.
    7. Re:Unenforced? by Anonymous Coward · · Score: 0

      This really does seem as silly as a PB&J parent

      Hardly. Patents and trademarks are entirely different things. They came up with a name that they use to describe their product, and they don't want anyone else abusing that name or trying to pretend that they are also producing the same product. This is completely understandable, and it helps protect the consumer from being fooled by imposters. Patenting some method of producing peanut butter and jelly sandwiches is just silly, and prohibits other people from improving their product using a somewhat obvious innovation. It's in an entirely different ballpark.

    8. Re:Unenforced? by Robotech_Master · · Score: 1

      No, it's been enforced. Google on the history of the roleplaying game Champions (Hero System) sometime. They were forced to change the word "superhero" to "super" on their covers, back in the '80s.

      --
      Editor Emeritus and Senior Writer, TeleRead.org
    9. Re:Unenforced? by spun · · Score: 1

      Was that the Larry Niven short story where he talked about the problems Superman would have trying to mate with human women? Like his involuntary orgasmic muscle spasms ripping her apart? Or his super sperm blasting right through her and flying through the air until they run out of energy and randomly impregnate women in a six block radius? That was hilarious. It was in the same book as an essay on the implications of different kinds of teleportation, invaluable to SF RPG game masters contemplating using that kind of tech, if I remember correctly.

      I read that book as a kid, and it taught me the lesson that, in any kind of speculative fiction, you have to really think through the implications of the things you are introducing in order for your work to be internally consistent.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    10. Re:Unenforced? by dpilot · · Score: 1

      yep.

      --
      The living have better things to do than to continue hating the dead.
  14. Underdog by Doc+Ruby · · Score: 2, Interesting

    That lawyer is operating a cartel running a "restraint of trade" operation. If I start a "car" company, and the lawyer for GM, Ford, Toyota and Mercedes tried to stop me from "abusing their trademark", I'd be deluged by lawyers slavering for their piece of the antimonopoly action.

    That's the kind of abuse that launched MCI against the AT&T monopoly, opened the telco industry to some competition, and enriched a generation of lawyers. This time, the comic can still do business while complying with the abusive Cease & Desist letter, while getting justice and bucks.

    --

    --
    make install -not war

    1. Re:Underdog by tgd · · Score: 2, Insightful

      Um.

      None of those car companies have a trademark on the term "car".

      There is, however, a trademark on the term "superhero".

      So your post, while moderated rather positively, is quite incorrect in drawing some comparison between the two.

    2. Re:Underdog by Doc+Ruby · · Score: 1

      My comparison is imprecise, but not that incorrect. Because the "superhero" trademark should not be valid. Trademark validity is determine by its utility for consumers determining the supplier of the product delivered under that mark. Even just the collusion between the duopoly players, Marvel and DC, which dilutes the mark between those two "competitors", invalidates it. When a mark is actually diluted by undefended usage in the market, such that consumer confusion is a fact, the exclusive rights to the mark are lost. Usually the dilutor that eclipses the mark holder can officially claim the mark as their own. In this case, the mark does not refer consumers in the market to any specific supplier. It is a "generic mark", defacto. Defacto is the only standard legally enforceable by the PTO.

      --

      --
      make install -not war

    3. Re:Underdog by RobinH · · Score: 1

      Please go to the US trademark website and do a trademark search for the term SuperHero or Superhero or Super Hero or SuperHeroes or whatever, and show me the one owned by Marvel and DC comics, because I can't find it.

      --
      "I have never let my schooling interfere with my education." - Mark Twain
    4. Re:Underdog by tgd · · Score: 2, Informative

      Not so smart, are you?

      Here

      I didn't even have to search, its posted about 20 times in the comments of the story.

    5. Re:Underdog by Doc+Ruby · · Score: 0, Troll

      Moderation +1
          70% Interesting
          30% Troll

      TrollMods don't know what "Troll" means. There should be a quiz before submitting that mod.

      --

      --
      make install -not war

    6. Re:Underdog by Doc+Ruby · · Score: 1

      Moderation -1
          100% Troll

      You likewise fail it.

      --

      --
      make install -not war

  15. old story? by fugu · · Score: 2, Informative

    Um, is it just me or does the link go to a post from 2004?

    1. Re:old story? by mark-t · · Score: 1
      Well, the link here complains about a mysql error (slashdotted?), but I first heard about this in 2004. However, back then it only included the terms "superhero" and "super hero". According to this, however, they now are also trying to get a trademark on the the hyphenated term "super-hero" as well. So there is some newness to it.

      Idiots.

  16. "Superhero" as a trade mark? by Opportunist · · Score: 1, Insightful

    Seriously? What's next, Disney copyrighting antropomorphic animals?

    The concept of superheros goes back to Gilgamesh and Enkidu. Back then, they were deified, but since that's no longer really an option with monotheistic religions, what we have now is superheroes. They have godlike powers (can lift heavy things, can fly, can see through stuff, can forsee the future, and so on), they interfere with the human world and try to make things "right", in other words, they function like the gods of old times.

    Sometimes they're even "human" enough to have some of the worse traits of ancient gods. Makes them less godly and more credible.

    But copyrighting the very idea of having entities that are capable of executing extraordinary feats, I guess the church might have problems accepting that their angels are on the verge of being (c) Marvel as well.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:"Superhero" as a trade mark? by Expert+Determination · · Score: 2, Informative
      The concept of superheros
      Nobody said anything about 'concepts'.
      --
      "The White House is not an intelligence-gathering agency," -- Scott McClellan, Whitehouse spokesman.
    2. Re:"Superhero" as a trade mark? by gaj · · Score: 4, Informative
      While I certainly don't condone what Marvel and DC appear to be trying to do, please don't further confuse the issue, if you can at all help it.

      This had nothing at all to do with copyright. Nor is the concept being claimed here.

      It is the word "Superhero" that is being claimed as protected by trademark law. Within the letter of the law, they may have a vaild claim.

      That doesn't make them any less foul, though.

      Also, I think that much argument can be made that they have long since lost any claim to the trademark. They've not been defending it at all until now. If you don't defend a trademark, you lose it.

    3. Re:"Superhero" as a trade mark? by MrTester · · Score: 1

      No Offense, but Im not sure why the parent mas moded 5 as insightful.

      No one is talking about copyrighting the idea of superheros. They are talking about trademark infringement of the word "Superhero"

    4. Re:"Superhero" as a trade mark? by mausmalone · · Score: 3, Interesting

      They haven't trademarked the concept of a super hero, just the term. What I don't get is how one could trademark a classification or genre. The way it seems to me (and please let me know if I'm way off base), it's like if one record company could trademark a genre (let's say "punk") and then prevent all other companies from releasing music using the genre name, regardless of the fact that that's the correct classification... and also preventing people from making a "punk hour" at a bar even if they'll be having a live performance and the term is applicable. Does that seem like a good analogy?

      --
      -=-=-=-=-=
      I'd rather be flamed than ignored.
    5. Re:"Superhero" as a trade mark? by Opportunist · · Score: 1

      When you can't name your superhero as what he is, a superhero, do we need to invent a new language to circumvent copyright laws this way? What should we call them? "Extraordinary person"? Sounds too politically correct for me. "Phat d00d"? Too dumb. "The great wonder?" Sounds more like a name for a hero.

      What happened here is that the generic name for a group of people was copyrighted. It does touch the very concept itself, because if you can't refer to a group by a generally well known name, you cannot inform the audience what you are going to give them.

      If you create a superhero comic, how do you want to tell the people enjoying superhero comics that your comic is just that?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:"Superhero" as a trade mark? by Bogtha · · Score: 1

      What are you talking about? This isn't locking up the concept of super-heroes, this is locking up the term "super-hero". This has nothing to do with copyright, and everything to do with trademarks.

      People can still make super-human characters that fight evil, they just can't call them "super-heroes". Did the Epic of Gilgamesh use the actual term "super-hero"? Does the Bible call angels "super-heroes"?

      It's sad when any random anti-IP blather can make it to +5, Insightful even when it is uninformed nonsense.

      --
      Bogtha Bogtha Bogtha
    7. Re:"Superhero" as a trade mark? by Cro+Magnon · · Score: 1

      IANAL, but I'm sure DC/Marvel can't stop me from creating a character who can derail locomotives & leap tall buildings. I just can't legally call him a "superhero". Instead, I might call him an Enhanced Human (c)

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    8. Re:"Superhero" as a trade mark? by Jugalator · · Score: 1

      But copyrighting the very idea of having entities that are capable of executing extraordinary feats

      That's not what's copyrighted from what I can see, just the term "super hero".

      The concept of superheros goes back to Gilgamesh and Enkidu.

      Assuming this trademark would hold well (which I hope it doesn't), these would still exist, as well as their deeds. They would just have to be called "heroes" or maybe "legendary heroes".

      --
      Beware: In C++, your friends can see your privates!
    9. Re:"Superhero" as a trade mark? by AlterTick · · Score: 4, Interesting
      "The concept of superheros"

      Nobody said anything about 'concepts'.

      When they claimed trademark on the term "superheroes" they sure as heck did say something about "concepts". Unlike "Superman", or "Batman", or "Spiderman", the term "superhero" doesn't refer to anything in particular, but rather a generic set of things. Trademark is not like a patent, where the holder can use it to stake out a market segment and keep competitors out. THe purpose of trademarks is entirely for consumer protection, to prevent confusion in the marketplace. The fact that the term "superhero" exists in the common vernacular as a generic concept that nobody (other than a handful of jackass lawyers and executives at DC & Marvel) associates with any particular company's or companies' products, combined with the fact that their defense of said trademark over the last 40 years has been practically nil, obviously raises huge questions as to the validity of the trademark.

      --
      Conclusion: the Empire squashes the Federation like a bug. Accept it.
    10. Re:"Superhero" as a trade mark? by dpille · · Score: 3, Insightful

      If you don't defend a trademark, you lose it.

      Only kinda. The parent post clarifies a fair amount (as in steering you away from patent or copyright claims) but misses the right question:

      Does the relevant class of potential consumers (that is, the comic-book-purchasing public) understand the term "SUPERHERO" to function as an indicator of source, origin, sponsorship, or affiliation when used in association with comic books, and do any consumers that have that understanding believe that the source/origin/sponsorship/affiliation is with DC and Marvel?

      Let me summarize a bunch of what the irrelevant who-used-it-first posters are thinking: no freaking way.

    11. Re:"Superhero" as a trade mark? by robertjw · · Score: 1

      the term "superhero" doesn't refer to anything in particular, but rather a generic set of things.

      If the term is trademarked, wouldn't "superhero" be defined as a type of fictional character created in Marvel and DC comic books?

      The thing to remember about trademarks is that they are unique to market segments. The use of the "superhero" trademark should be limited to fictional characters. Legally, it could be used as the name of a sandwich or the name of a vacuum cleaner since they are in different market segments.

    12. Re:"Superhero" as a trade mark? by Anonymous Coward · · Score: 0

      The concept of superheros goes back to Gilgamesh and Enkidu.

      The concept isn't what is in question; they claim trademark. They're not claiming trademark on the concept, but on the word.

      But copyrighting the very idea of having entities that are capable of executing extraordinary feats

      It isn't a copyright issue either, and they don't claim to copyright "ideas". You can't copyright an idea.

      How in the hell did that ignorant post get modded "insightful?" There is no insight shown whatever! Moderators, please lay off the crack and drink some coffee instead.

    13. Re:"Superhero" as a trade mark? by cpt+kangarooski · · Score: 1

      If the term is trademarked, wouldn't "superhero" be defined as a type of fictional character created in Marvel and DC comic books?

      No. The public can think that the word means whatever it likes. If the public thinks (as evidenced through carefully gathered survey evidence) that superhero is a generic term, and that it's just as easy for roughly similar characters outside the Marvel and DC ambits to be superheroes as those within, then the term is generic and isn't a trademark, at least in the relevant class of goods or services.

      This is why Xerox often runs ads discouraging people from using the word xerox in any a generic way (e.g. xeroxing a xerox on the xerox) lest they lose their trademark. They've been doing this for a long time now, and they'll probably be doomed to continue for as long as they can.

      Many trademarks do undergo genericide: elevator, escalator, thermos, shredded wheat, trampoline, cellophane, etc.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    14. Re:"Superhero" as a trade mark? by AlterTick · · Score: 1
      If the term is trademarked, wouldn't "superhero" be defined as a type of fictional character created in Marvel and DC comic books?

      That's the sticky bit about trademarks though. If someone can show that you've let your trademark be used as a generic term and only decided to enforce it when a direct competitor decided to use it, then you will generally lose the trademark. Trademarks can't be selectively defended. If Johnson & Johnson were to allow medical supply catalogs, trade journals, and the like to refer to all adhesive bandages as "bandaids", but sent C&D letters to Curad, 3M, et al when they labelled their products as "bandaids", they'd probably lose in court

      The thing to remember about trademarks is that they are unique to market segments. The use of the "superhero" trademark should be limited to fictional characters. Legally, it could be used as the name of a sandwich or the name of a vacuum cleaner since they are in different market segments.

      True, but if it can be shown that Marvel and DC have chronically allowed "superhero" to be used in reference to costumed beings with powers and abilities far beyond those of mortal men, and only whipped out the trademark when rival comic book companies tried to use the term, that's a clear loser.

      --
      Conclusion: the Empire squashes the Federation like a bug. Accept it.
    15. Re:"Superhero" as a trade mark? by Anonymous Coward · · Score: 0

      Unlike "Superman", or "Batman", or "Spiderman", the term "superhero" doesn't refer to anything in particular

      Well, everyone who's read Nietsche knows what a "superman" is, and a "batman" was a kind of servant in the British armed forces in the early 20th century, but what's a "spiderman"?

    16. Re:"Superhero" as a trade mark? by Expert+Determination · · Score: 1
      "superhero" doesn't refer to anything in particular, but rather a generic set of things
      And if Superhero becomes trademarked you can still refer to the same generic set of things. For example Cory Doctorow now refers to them as costumed underwear perverts. The concept is untouched.
      --
      "The White House is not an intelligence-gathering agency," -- Scott McClellan, Whitehouse spokesman.
    17. Re:"Superhero" as a trade mark? by Anonymous Coward · · Score: 0
      Back then, they were deified, but since that's no longer really an option with monotheistic religions, what we have now is superheroes

      Catholicism deifies people all the time. They just call them "saints" instead of "gods". They are treated the same way, though.

    18. Re:"Superhero" as a trade mark? by robertjw · · Score: 1

      Many trademarks do undergo genericide: elevator, escalator, thermos, shredded wheat, trampoline, cellophane, etc.

      What do you mean by genericide? Are all the terms you listed no longer protected by trademark law? I went to www.thermos.com and there is a registered trademark symbol next to their name. Could I come out with a vacuum bottle with a brand name of Bob's Thermos without getting sued? How about Kleenex, it seems subject to genericide, but they still run all their commercials with the registered trademark symbol?

      Is there some kind of review process in the trademark office that determines when a term is too generic to be used as a trademark, or does each case have to be proven in court first?

    19. Re:"Superhero" as a trade mark? by BillyBlaze · · Score: 1

      Of course not. You can copyright a specific anthropomorphic animal, and you can trademark his name, but to steal from the public the very idea of anthropomorphic animals, you'd need a patent.

    20. Re:"Superhero" as a trade mark? by cpt+kangarooski · · Score: 4, Informative
      The definition of a trademark is that it is some designation (e.g. a word, name, symbol) or combination of designations that is distinctive and is used to identify the source from which marked goods or services originate, and to distinguish that source from others.

      For example, APPLE is a designation (a word), which is distinctive (arbitrary -- we'll get to what that means in a moment) used to identify the source from which computers (a kind of good) so marked originate (the Apple company) and which distinguishes those good and their source from others (e.g. Dell, IBM, Sony).

      So distinctiveness is one of the necessary elements for trademarkability. There is a continuum of distinctiveness. From most to least they are:
      • Fanciful (totally made-up marks, such as KODAK)
      • Arbitrary (marks without a meaning in the context where they're being used as a trademark, such as APPLE for computers)
      • Suggestive (marks that are suggestive of the marked good or service, such as CHICKEN OF THE SEA for tuna fish; basically they require a little mental work to see the connection, but it's not arbitrary)
      • Descriptive (marks that describe the good or service, and which, unlike suggestive marks, require no imagination, such as HOLIDAY INN for hotel rooms for people on vacation), and finally;
      • Generic (marks that simply refer to the general class of goods or services to which the marked ones belong, such as APPLE for the fruit of the same name).

        Fanciful, arbitrary, and suggestive marks are always distinctive. Provided that the other requirements for trademarkability are met, they can make good trademarks.

        Descriptive marks can either be merely descriptive, or can have acquired distinctiveness (also known as secondary meaning). The former are not distinctive, the latter are. In order to acquire distinctiveness, it has to be shown that the public associates the mark with the source of the marked goods and services, which is generally shown through various kinds of evidence. Even when a descriptive mark is distinctive, the non-distinctive form of the mark is still not protected.

        Generic marks are never able to function as trademarks.

        Genericide is what happens when the public stops considering a trademark as distinctive of the goods or services of a specific source, and starts to consider it to be a generic term for the goods or services as a class. Their change in perceptions kills the mark. Often this is the result of overwhelming success by the mark holder. By dominating an entire industry, their mark ends up becoming associated with the industry, rather than with the mark holder specifically.

        For example, let's suppose that the proper name for a trampoline is actually a 'bouncing apparatus.' Thus, if you buy one from the Trampoline company, it is a Trampoline-brand bouncing apparatus. If you buy one from WidgetCo, it is a WidgetCo-brand bouncing apparatus. But if everyone thinks that the thing you buy is called a trampoline, regardless of what company you buy it from, then Trampoline loses their mark, and WidgetCo can start to advertise WidgetCo-brand trampolines.

        It's kind of like how Honda Civics and VW Jettas are both kinds of cars. If the Civic name became generic for any car, regardless of manufacturer, people would talk about how the VW Jetta is a sort of civic. The word would have become a synonym for car. More specifically, it would be a word that describes the good itself (a car) rather than the origin of the good (a car that was made by Honda).

        I went to www.thermos.com and there is a registered trademark symbol next to their name.

        Well, first, there is a difference in contexts. Thermos is not generic for a manufacturer; it's generic for insulated flasks. (n.b. how they studiously avoid using the word thermos to refer to the good itself -- they use the term 'beverage bottle' a lot; this helps their case) Secondly, it's actually in a wierd case; some generic uses are allowed, and some aren't, and it's been i
      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    21. Re:"Superhero" as a trade mark? by robertjw · · Score: 1

      Well, if a PTO examiner catches you trying to register a generic term as a trademark, he'll just reject the application, and you lose filing fee. And third parties can file oppositions whilst it's still pending. But when discussing genericide, we're talking about marks that were trademarks and became generic over time. Thus, the PTO wouldn't catch it. Instead some competitor ends up using the mark, there's a lawsuit, and a court ends up finding that the mark is now generic and thus unprotectable.

      In this case, I would imagine that someone could start publishing comic books that clearly use the SUPERHERO mark, and either wait to be sued, or start by filing a declaratory suit. Then you'd basically want to cite a lot of literature (dictionary definitions, articles in popular media), conduct customer surveys (which must be done very carefully -- poorly crafted surveys can lose your case for you), etc. all to show that the public thinks of superheroes as referring to superheroes generically, rather than only those that come from DC and Marvel. Of course, it's not that cheap.


      So, if I understand correctly, what you are saying is that the superhero mark may not be defendable as a trademark, but the comic listed in the article would have to actually take it to court to find out. The comic in this article likely could have superhero declared generic, but just the indimidation of facing giants like Marvel and DC in a court room are enough to sopt usage of the term.

    22. Re:"Superhero" as a trade mark? by cpt+kangarooski · · Score: 1

      Well, it deters usage by competitors. Trademarks are not all that powerful against mere members of the public. But yeah, you've got it.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    23. Re:"Superhero" as a trade mark? by Trogre · · Score: 1

      THe purpose of trademarks is entirely for consumer protection, to prevent confusion in the marketplace.

      Well that's not entirely true is it? Otherwise what incentive would companies have to register their trademarks?

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
  17. why roll over? by EllynGeek · · Score: 1

    The article doesn't give much information, but I'm curious why they would just roll over and comply? Or did they get legal advice that said "yep, you better do what they say"? Or did they just go "eee I'm scared, better change stuff." Just because you get a letter from some corporate lawyer saying "you have to do this" doesn't mean you have to do this.

    --

    we will end no whine before its time

    1. Re:why roll over? by Anonymous Coward · · Score: 0

      There should be plenty of information on the case by now, the comic was renamed over 2 years ago and BoingBoing's most recent blurb was merely there to announce that Marvel and DC, by sponsoring a science show, got Superhero(TM) included in one of the flyers.

  18. come on... by joe+155 · · Score: 0

    is there anything that you can't patent now? yesterday I read about someone patenting all thoughts connecting two things, now they have words which (regardless of who originally created them) which are used commonly by the public and are not associated in the public mind with any particular company or "intellectual property"... should I begin patenting words before they get into the dictionary so that when they become commonly used I can do this kind of thing... where will it end... come to think of it I should patent the phrase "It's the end of civilisation" and then I can annoy people as our society is crumbling because of things like this

    /flame off

    --
    *''I can't believe it's not a hyperlink.''
    1. Re:come on... by jweller · · Score: 1
      /flame off

      Flame off and Flame on are both owned by Marvel comics. Please cease and desist from using these terms in your future posts.

    2. Re:come on... by llyenn · · Score: 1

      /flame off We are sorry but we must formally request that you stop using this statement as it is patented by the Human Torch. Likewise with "Flame on". Thank you for your cooperation. -Marvel & DC

  19. No by cubicledrone · · Score: 1

    No such thing as rights to a "variation" on a trademark. Trademarks are extremely specific and limited only to the market in which they are used. If someone wanted to market "Super Hero" tires, they would be absolutely within their rights to not only use the name but trademark it as well.

    This is similiar to the "Copyright Notice" that appears at most Kinko's which states with certainty that it is against the law to duplicate copyrighted material. That is absolutely false, and the people who wrote it know its false.

    About time people started to understand the law is not "everything for them and nothing for me."

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
    1. Re:No by Maxo-Texas · · Score: 1

      The interesting thing about the kinko's notice is that it is false one multiple levels.

      The statement is purely there to protect kinko's from the fact that their business model is based on large amounts of people coming in and copying copyrighted material. I imagine a lot of text books are copied at kinko's and then returned.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
  20. /.'ed by include($dysmas) · · Score: 1

    looks like the db freaked out and fell over .. gotta love the message :

    "An E-Mail has been dispatched to our Technical Staff, who you can also contact if the problem persists."

    someone is going to have a lot of email.

    in other news, how many "IANAL but :" comment bait stories can this site take in one day?

  21. The Incredibles by mccalli · · Score: 1
    Hmm. Never heard Pixar complain. Did they license, or is this another 'they have less money than us and can't defend' suit?

    Cheers,
    Ian

    1. Re:The Incredibles by Cro+Magnon · · Score: 1

      My guess is that Pixar paid the royalties.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    2. Re:The Incredibles by Anonymous Coward · · Score: 0

      They likely made arrangements. Because I know they had an arrangement with calling the mother "Elastigirl", which was a previous superhero. They were allowed to use it in the movie, but not in any advertising, which is why she was called "Mrs. Incredible" then.

    3. Re:The Incredibles by Anonymous Coward · · Score: 0

      They were just called "Supers" in the Incredibles. Do you think they were simply trying to be hip?

      While they were consistant with that for most the movie, there was one line (repeated) that always bothered me. "We're super heroes, what can happen?"

      (Actually trying to make sure I got the quote right, I searched for it. I didn't find this one...so it might be a paraphrase, but I did fine a lot of quotes where they actually so say 'superhero' in a context that definately would fall under this trademark.)

      So...I guess there probably was an agreement.

    4. Re:The Incredibles by Zak3056 · · Score: 1

      I might be mistaken here, but I don't think that The Incredibles used the term "Superheroes" in the movie, in favor of the more generic "Supers."

      --
      What part of "shall not be infringed" is so hard to understand?
    5. Re:The Incredibles by Steve001 · · Score: 1

      mccalli wrote:

      Hmm. Never heard Pixar complain. Did they license, or is this another 'they have less money than us and can't defend' suit?

      I think a reason Pixar was able to use the characters they did in the movie The Incredibles is that although they had similarities to the Fantastic Four, each character was also similar to other characters that were published by DC Comics and Marvel Comics. Examples of DC Comics characters with the same abilities as three of the characters off the top of my head:

      • Mr. Incredible: Blockbuster (a villain), Robotman, Risk (a one-time member of the Teen Titans)
      • Elastigirl: Elastigirl (a member of the Doom Patrol), and Elongated Man.
      • Dash: Impulse (now known as Kid Flash) and Xs

      The problem with coming up with an original superhero concept is that there are so many characters already out there. The key, now, is creating characters that you want to read about. THAT is where The Incredibles succeeds.

    6. Re:The Incredibles by Cro+Magnon · · Score: 1

      I think you're right. My mind thought "superheros", but I'm not sure that they ever used that term. I sure hope Pixar doesn't try to trademark "supers" now.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  22. Check the dictionary folks by zappepcs · · Score: 1

    Anyone can have a trademark, but even MS can't trademark 'windows' all by itself, as it is a common word, that refers to more than MS products. In this case, I'd have to say that m-w.com shows superhero and superhuman to be common nouns, and thus should not be a protected trademark. Now, on the other hand, batman, spiderman etc. should be, and 'brand x superheros' also should be protected, but just superhero... that's just wrong

    1. Re:Check the dictionary folks by mccalli · · Score: 2, Informative
      Now, on the other hand, batman, spiderman etc. should be, and 'brand x superheros' also should be protected, but just superhero... that's just wrong

      Batman is a normal English word - it's a rank in the British Army. I'm not sure if the rank is still current or not, and I'm not certain if it's only the British Army. But it's definitely not an invented word for superheroes. In fact, I've always suspected the idea for the Batman character came from the silliness of the original batman word.

      Cheers,
      Ian

    2. Re:Check the dictionary folks by Chris+Mattern · · Score: 1

      > Batman is a normal English word - it's a rank in the British Army.

      It's not a rank, it's a job. Basically, it's an enlisted man who pulls duty as a valet to an officer.

      Chris Mattern

  23. Super Duper by VanillaBabies · · Score: 1
    This can only be described as "Super Dumb", i hope that the companies involved stop acting like "super villains" because i'd hate to get sued for using something as "super common" as "super hero" when i write something as "super insipid" as this comment. Gosh, it's "super hard" to put an adjective such as "super" in front of a noun such as "hero". I'm glad they came up with that for us. Oh wait...

    This whole thing "super stinks".

  24. So much for Truth, Justice and The American Way. by blcamp · · Score: 2, Insightful


    And I'll probably get sued for this moment of lamentation...

    --
    The problem with socialism is that they always run out of other people's money. - Margaret Thatcher
  25. /. effect by e5z8652 · · Score: 1

    >An E-Mail has been dispatched to our Technical Staff, who you can also contact if the problem persists.

    >We apologise for any inconvenience.

    Oof. We get to /. their e-mail server too!

    --

    null sig

  26. Super Whats? by Minwee · · Score: 1
    I think that Warren Ellis has the right idea. We should just call them "Underwear Perverts" and be done with it.

    Let Marvel and DC try to copyright that.

  27. Awesome Braveguys* by digitaldc · · Score: 1

    Look out criminals, a new brand of excellent martyrs are on the horizon, its 'The Awesome Braveguys!'*

    *Awesome Braveguys and the Awesome Braveguys logo registered trademarks of Awesome Braveguys Enterprises, Inc.
    The Awesome Braveguys 'AB' emblem is a trademark of Awesome Braveguys Corporation and are used under license to Awesome Braveguys, Inc.
    All other references in this post to Awesome Braveguys and Awesome Braveguys manufacturers, toys, and photos are for informational purposes only and are not intended to imply any endorsement by or affiliation with the Awesome Braveguys manufacturer.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
    1. Re:Awesome Braveguys* by webjonesin · · Score: 1

      Awesome Braveguys and Cool Dudes Enterprises, Featuring Gallant Heros, Insearchof Justice, Killjoys, and Lemonade. Meeting the Needs Of People Quietly Resisting Stupidity, Tomfoolery, Ugly Villians, Wild Xenophobes, and Yodeling Zealots.

      (*grin*)
      almost forgot the "X"

    2. Re:Awesome Braveguys* by digitaldc · · Score: 1

      Yodeling Zealots always made my day LOL

      --
      He who knows best knows how little he knows. - Thomas Jefferson
  28. But it's in the dictionary! by ttfkam · · Score: 1, Insightful

    http://dictionary.reference.com/search?q=superhero

    So they went after a bar, but not the dictionaries that list the incredibly commonly used word. Why? Because the bar makes money off the word? So do dictionary companies.

    The dictionary is where we go for Scrabble help. It's the definitive answer to the question, "Is that a word?" Not a group of words or made-up words -- singular items of the language. They should not be subject to trademark, especially not in a completely unrelated business sector.

    Also, trademarks must be enforced if they are to be kept. Marvel and DC didn't enforce it when it showed up in the dictionary. Unless they really want to remove it from the general lexicon, they should lose this trademark. Hell, they should lose this trademark period!

    --

    - I don't need to go outside, my CRT tan'll do me just fine.
    1. Re:But it's in the dictionary! by hackstraw · · Score: 1


      Its also worth noting that http://dictionary.reference.com/search?q=jello and http://dictionary.reference.com/search?q=kleenex both mention the word trademark, but superhero does not.

  29. Marvel + DC = SuperIdiots by Anonymous Coward · · Score: 0

    How long before they realize their superheroes movie franchises won't last forever, c'mon, most of these "blockbusters" are based on stuff from the 60s plus their audience/public will age soon.

    Pulling the corporate BS and trying to trademark something that is common use is utter ridiculous, well, what else can you expect if until NOW Stan Lee is seeing profits from his work.

  30. This was TWO YEARS AGO! by 1u3hr · · Score: 4, Interesting
    The posts linked are dated 01-30-2004.

    WTF? A "news" site generally deals with current events. Or at the very least, mentions the rather relvant fact that this is history, not news. Of course, that would be assuming that the Slashdot editors actually RTFA.

    1. Re:This was TWO YEARS AGO! by 1u3hr · · Score: 1

      And following up;

      "ongoing series."

      Right.

      Visiting geekpunk.cm, one finds it was cancelled OVER A YEAR AGO.

      "February 23, 2005 - GeekPunk, the independent comic book publishers of the critically acclaimed and fan favorite superhero comedy comic book Hero Happy Hour, regrets to announce that the title is now on a temporary hiatus for an undetermined amount of time."

      "News"?

  31. Well then by hey! · · Score: 3, Informative

    If they have a valid trademark should use their trademark properly.

    For example, the following use (from Marvel's web site) in it's correct adjectival sense:

    Throughout World War II, Captain America and Bucky fought the Nazi menace both on their own and as members of the superhero team the Invaders, which after the war evolved into the All-Winners Squad.

    You see here, that the use "superhero" adjective could in theory at least be used to differentiate their "team" product from similar products of their competitors. On the other hand, the following is clearly an improper use of their own presumed mark as a noun (and despite the capitalization, a common noun):

    If you've ever wanted to hear your voice come out of a Marvel Superhero's body-or if you are looking for a chance to break into the world of voice acting-then this is your chance!

    This should read:

    If you've ever wanted to hear your voice come out of a Marvel Superhero character's body-or if you are looking for a chance to break into the world of voice acting-then this is your chance!

    Using it as a common noun (which they do throughout their web site, although it is sometimes capitalized) is tantamount to admitting the term is generic.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    1. Re:Well then by Woldry · · Score: 1

      This is sheer nonsense. By this logic, the slogan "Have a Coke and a smile" should have invalidated Coca-Cola's trademark to the "Coke" name.

      Other examples:
      • "I'd walk a mile for a Camel."
      • "This is not your father's Oldsmobile."
      • "Give me a Light. A Bud Light."
      • "It's Slinky, it's Slinky ... "
      • "I want my MTV."
      • "What do you want on your Tombstone?"
      • "Have you driven a Ford lately?"
      • "All my men wear English Leather."
      • "Nothing comes between me and my Calvins."
      • "On the next Jerry Springer..."

      ... and that's just off the top of my head.

      IANAL, but it certainly seems to me that the use of a trademark by the trademark owner as any particular part of speech has nothing to do with whether the trademark is enforceable. Use of the trademark as a generic term by non-trademark owners has, in the past, been adduced as part of the evidence for the revocation of trademark status (aspirin, xerox, e.g., as mentioned by other posters). But the part of speech is irrelevant, and no use of the term by the trademark owner has, to my knowledge, ever been so adduced.
      --
      How can a post be modded "overrated" or "underrated" when it hasn't been rated yet?
    2. Re:Well then by Anonymous Coward · · Score: 0

      Just in defense of the grandparent post which is spot on, let me point out that in your examples, a Coke is not some product of coal for refining steel, a Camel is not a camel, a Bud Light is not a, um, thin friend, English Leather is not leather made in the UK, etc.

      Besides, the grandparent never actually asserted what you accuse it of. If you don't believe use of a trademark as a noun is 'tantamount to admitting the term is generic' I suggest you go read some trademark trial transcripts.

      The fact is, that by using "superhero" in place of "superhero character" they're heading right down the same path as kerosene, zipper, thermos, aspirin... need I go on?

    3. Re:Well then by Woldry · · Score: 1

      The guidelines that say to use trademarks only as adjectives are clearly intended to discourage the term from becoming used as a generic noun by non-trademark owners -- that is, to encourage the trademark owner to set an example to non-trademark owners, as a way of forestalling the growth of the term as a generic noun.

      The trademark trial transcripts I could find all adduce examples of usage of the trademark terms as generic nouns by the general populace, not such usage by the trademark owners. My point stands.

      See here for a slightly different take on the question.

      --
      How can a post be modded "overrated" or "underrated" when it hasn't been rated yet?
    4. Re:Well then by hey! · · Score: 1


      This is sheer nonsense.


      Perhaps. But the piece you're missing is that in the case of "Coke" -- it's clearly meant as a proper noun and always used as such. That is why although the company has a huge array of drink offerings, they're very careful to avoid using the word "Coke" except to refer to very small set of cola flavored products; in fact they're very careful about displaying the "Coca-Cola" company name on their non-Coke products, probably to avoid people starting to use "Coke" as a synonym for "soft drink". The "Coke" brand is so much more powerful than their other brands, they would undoubtely use it more if it weren't dangerous to do so.

      When the comic companies captilize "superhero" they're pretending that they are using the word as a proper noun. However, it isn't hard to see that they expect the readers to be familiar with the term as a common noun.

      You're not supposed to appropriate a common noun and make it proper by capitalizing. It should be a made up name. This applies to "Oldsmobile" and "MTV". In the case of "Coke", well "coke" does mean a carbon fuel product created from coal, but the sense in which it is used by the Coca-Cola company is so far removed from the preexisting sense that it clearly funcdtions as a coined word when used to describe something you drink. That applies to "Bud", "Tombstone" and "English Leather". "Ford" and "Calvin" are surnames (although "ford" of course is a place you cross a river); again there is no possiblity of mistaking the descendents of somebody named "Ford" for an automobile.

      This is not to say that advertisers don't tempt fate from time to time. While you can't appropriate a noun from a human language as a trademark, you can certainly lose your trademark to a human language as a common noun. "Give me a Light. A Bud Light." is a prime example: if Budweiser intends to enforce trademark rights to "Light" (which I'm not sure they could), this is very risky. When companies get nervous, you'll see them retreating to the safe adjectival form by torturing syntax until it breaks down and admits that, yes, the trademark is an adjective, e.g. "Kleenex brand facial tissues".

      IANAL, but it certainly seems to me that the use of a trademark by the trademark owner as any particular part of speech has nothing to do with whether the trademark is enforceable.

      Neither am I a lawyer. However if you do take part in business, you should have at least a basic grasp of this issue, just like programmers need a basic grasp of copyright issues. Trademarks have to communicate uniqueness -- their function regardless of the part of speech, is to distinguish your products from your competitors. They are, in effect, adjectives, even if grammatically they happen to be parsed as nouns. That's why a common noun can't be a trademark.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    5. Re:Well then by hey! · · Score: 1

      The trademark trial transcripts I could find all adduce examples of usage of the trademark terms as generic nouns by the general populace, not such usage by the trademark owners. My point stands.

      The reason of course you can't find an example of a trademark holder losing its right to a trademark by using it as a common noun is that up until recently never did this. Companies big enough to have a truly valuable trademarks.

      What we have here is a more recent phenomena, one which has burgeoned in the Internet era: the enforcement of extra-legal rights by threat of legal costs.

      The clincher is, of course, that neither company would dream of taking on a major media company over this. Marvel would sue the crap out of DC if they used "Wolverine" and DC would return the favor if Marvel.

      The idea of two companies "sharing" a trademark is of course a logical absurdity.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    6. Re:Well then by booch · · Score: 1

      I think you've hit upon what I was just thinking. A trademarked term generally has to have a generic term associated with it. Thus you've got Xerox photocopiers, McDonald's hamburgers, Bud Light beer, Camel cigarettes, etc. I'm not sure if "character" would be sufficient -- it seems too vague in describing the idea.

      --
      Software sucks. Open Source sucks less.
  32. I am FirstPostman! by Asklepius+M.D. · · Score: 2, Insightful

    Faster than everybody else! Stronger than the weak! Able to leap to conclusions in a single bound! Sworn enemy of the dreaded RIAA! Destroyer of the Gates of hell! I'd have been a superhero if I weren't deathly afraid of lawsuits.....and girls :p

    --
    He who would be a man, must be a nonconformist. -- Emerson
    1. Re:I am FirstPostman! by Asklepius+M.D. · · Score: 1

      Umm...did I mention the leaping to conclusions part?

      --
      He who would be a man, must be a nonconformist. -- Emerson
  33. Who's surprised? More stupidity to follow. by Pedrito · · Score: 1

    Doesn't Thomas Edison have a trademark on DC? And I think God has a trademark on Marvel.

  34. An uncommonly bad case of the Mondays... by erroneus · · Score: 1

    Dear god. Flooded areas of my 7th floor. No tech casualties, but "WTF?!" "Super Heroes" trademarked? I think the fool backed down too quickly. It's way to generic a term that can likely be demonstrated as being such for several decades. Who needs a lawyer to defend this? Just walk into a court room and say "Judge, this is complete bullshit! I move countersue for the revocation of this ridiculous trademark on the grounds that the words are too commonly used."

  35. In Soviet America by rolfwind · · Score: 1

    you unleash the lawyers on smaller competition, with the help of state endorsed terrorism as all-encompassing patents (even cursory and half-assed thoughts will cover whole fields now), perpetual and backwards copyrights (didn't Disney come up with all those Brother Grimm stories?), and trademarks on every dictionary entry.

    Who you can't sue, you buy. Who you can't buy, you merge with to create a synergistic whole.

    Eventually we'll be one giant happy family under the one true megacorp who the government will outsource all it's divisions to. You'll see.

    In the meantime, China will be laughing at us while they outsource their industries to a portion of the Third World formerly known as the United States. Which has been trademarked so we can't use it anymore.

    By the way, I own the copyrights to all the tags such as "offtopic", "redundant", "overrated", "troll" and "flamebait" - so you'll have to ask my permission before you mod me down - or I'll see you in a court of law, perhaps:P

  36. Yes, it is. by dhasenan · · Score: 2, Informative

    Superman, used as a proper noun, refers to a guy who wears blue tights and red underwear with a red cape, shoots lasers from his eyes, flies, and is vulnerable to kryptonite.

    Superman, used as a common noun, is a variant of superhuman.

    The former usage is clearly covered by trademark; the latter is clearly not.

    In this case, the term 'superhero' is common enough to be outside trademark, in my opinion. It's a plain compound, and while the decomposition would refer to a superset of the composed meaning, it's pretty damn close. Anyway, the OED first lists the term being used in 1917 by Greenhill Press, so they would hold the trademark if anyone. The company appears to be defunct, though.

    1. Re:Yes, it is. by Andrew+Clegg · · Score: 0

      Anyway, the OED first lists the term being used in 1917 by Greenhill Press, so they would hold the trademark if anyone.

      Trademarks don't work like that, they're not automatic like copyrights.

      --
      Andrew.

      mailto:myfirstname.mylastname at Google's mail site
    2. Re:Yes, it is. by dougmc · · Score: 3, Interesting
      Anyway, the OED first lists the term being used in 1917 by Greenhill Press, so they would hold the trademark if anyone.
      That's not how trademarks work. It's not like copyright, where it's automatic -- you have to file for a trademark, and if you don't, somebody else can. I think a lot of companies file for trademarks for every little catch phrase and slogan they use or think they'll use, not because they really want to `own' it, but because they don't want anybody else going after them for using it. Seems a big waste, but if that's what the system requires to protect yourself ...

      I still think that the term `super hero' is so generic (or has become so) that any trademarks on it should be invalid, but that's another issue. Trademark law (unlike patent or copyright law) has a provision that a company must protect it's trademarks or they'll lose them, and in this case I'd say the phrase was or is so commonly used that they should lose it, if they even have it.

      I saw `if they even have it' because I did a search on the US Trademark site for a trademark on `super hero' or `superhero' and didn't find any on just those two words that applied to comics. I did find a few for things like `Marvel Super Heros', but nothing just on `super hero' related to comics. Perhaps I was looking in the wrong place or something?

    3. Re:Yes, it is. by Daniel_Staal · · Score: 1

      Trademarks do share one thing with copyrights: the fact that you do not have to register them, if you don't want to. Registering just conveys certain benifits. However, if you can get enough people to recognize your trademark (as belonging to you) you have a trademark. In theory therefore you wouldn't have to be able to find it on the US Trademark site.

      That said, any decently monied company would register their trademarks as a matter of course. It's the easier and more secure system of getting the trademark, and the benifits (including being able to sue) are substantial. I wouldn't recognize 'Superhero' as a trademark of either of the two companies; and I'm about average for someone in this field. If it's not registered, they don't have the mindshare necissary.

      Call bunk, and take it to court. They'll get laughed out as fast as SCO...

      --
      'Sensible' is a curse word.
  37. Greek? by Martigan80 · · Score: 1

    Why not use SuperGyro? Sounds the same if you pronounce it correctly ;)

    --
    This SIG pulled due to lack of funding. (This damn war is costing too much!)
  38. TFA doesn't say but Marvel/DC jointly filed... by Hamster+Lover · · Score: 4, Informative

    for trademark of the word "superhero" and variations thereof back in 1981. Apparently, there is some controvesy over the joint filing of this shared trademark as trademark law has a "single source" requirement. However,
    there is precedent of two companies sharing a trademark, but is supposed to be quite quite rare.

    I am not sure how accurate this information as a lot it is from disparate sources, so someone please correct me if I am wrong.

    Anyway, I don't see how Marvel/DC can claim a trademark on a word that has been in the popular lexicon for over fifty years.

    1. Re:TFA doesn't say but Marvel/DC jointly filed... by wiredlogic · · Score: 1

      It looks like Marvel filed for the trademerk and then assigned it over to DC. Presumably, Marvel has a perpetual license from DC. With such an arrangement, you only need one company to hold the mark.

      --
      I am becoming gerund, destroyer of verbs.
    2. Re:TFA doesn't say but Marvel/DC jointly filed... by Whafro · · Score: 1

      Joint registration is certainly acceptable in a limited type of cases, but one good example is when two companies jointly produce a single product, and both have a continued interest in it.

      Consider the IEEE standards committees/documents, like 802.11 or C38. C38's committee and standards are jointly maintained by the IEEE and NEMA, and so they hold joint ownership of the C38 trademark.

      Consider in this case the (unresearched) possibility where two companies jointly begin using a distinctive term, but only one of them registers the trademark. The other company can either sue and show prior use or something like that and risk the mark being nullified and declared either common, descriptive, or something else. Alternatively, they can enter into an agreement with the registrant, and become a co-registrant, and then both companies get the benefits of the mark.

    3. Re:TFA doesn't say but Marvel/DC jointly filed... by maxume · · Score: 1

      Kleenex.

      Compare and contrast.

      --
      Nerd rage is the funniest rage.
  39. Trademarks are the same as copyright and patents by dada21 · · Score: 1, Troll

    I'm anti-copyright and anti-patent as I believe they destroy the desire to invent -- the legal hassles of trying to make sure your creation is unique leaves the power of invention to the distribution cartels.

    I believe the market would provide many ways to profit without the force of government backing up the inventors, and I think trademarks are no different.

    Copyright and patents and trademarks were intended to protect for a very short period of time so the creator and only the creator can make enough profit to keep food on the table. Today, that government force is only profitable for those powerful enough to control all the distribution cycles.

    This is a tragedy that a real artist loses to the content cartels -- proof yet again that these avenues of force do not protect the common man, and should be abolished. All trademark really means is a legal structure that utilizes government force to protect residual value. Most jobs have zero residual value, and I believe that's the way it should be. Get paid for the work you do, not future uses of the products you made and then sold to another.

  40. Look up in the sky. It's a flying bull. Ewwwww. by rs79 · · Score: 5, Informative

    " Isn't the term "Super Hero" pretty generic"

    Trademark laws exist to protect the consumer, not the producer.

    If you buy a brown fizzy beverage, and if it says "cocacola" you should have some sort of confidence you're buying CocaCola brand of fizzy soft drink.

    Is there some consumer confusion that your "superhero" is not a DC or Marvel brand of superhero? To say nothing of the fact if don't activly protect your mark you lose it.

    Goog sez: "Results 1 - 50 of about 7,330,000 for "superhero""

    If Marvel and DC jointly own the trademark on "superhero" I'd be saying the words "Anti trust". A LOT. And ignoring the C&D letter.

    --
    Need Mercedes parts ?
    1. Re:Look up in the sky. It's a flying bull. Ewwwww. by LeonGeeste · · Score: 1

      Trademark laws exist to protect the consumer, not the producer.

      Which means that it should only be the consumer who has standing to sue for infringement, and it is not the consumers here who are complaining that they thought they got DC/Marvel "Superheroes".

      --
      Rank my idea: http://www.sinceslicedbread.com/node/531
    2. Re:Look up in the sky. It's a flying bull. Ewwwww. by DesireCampbell · · Score: 1

      "Coca-Cola" is a trademark because they were the first to use that name. Just like "super-hero". Both Marvel and DC were useing the term "Super-hero" for years before they decided they needed a patent, and rather than fight endlessly about who said it first, they share joint ownership of it.

      This actually seems like one of the most mature things two companies have ever done.

      --
      Whoo, signature!
      DesireCampbell.com
    3. Re:Look up in the sky. It's a flying bull. Ewwwww. by Intron · · Score: 4, Informative

      Except they didn't coin the term. Earliest cite is 1942, Supersnipe Comics.

      --
      Intron: the portion of DNA which expresses nothing useful.
    4. Re:Look up in the sky. It's a flying bull. Ewwwww. by ScruffyScrode · · Score: 0, Offtopic

      Your name sounds familiar are you from Oregon?

    5. Re:Look up in the sky. It's a flying bull. Ewwwww. by towsonu2003 · · Score: 1
      Trademark laws exist to protect the consumer, not the producer.
      Heh heh. Look up in the sky, it's a flying trademark. lol
    6. Re:Look up in the sky. It's a flying bull. Ewwwww. by Anonymous Coward · · Score: 0

      Yeah, damn that superhero patent. Your advice is truly well-educated, perhaps I shall listen to you.

    7. Re:Look up in the sky. It's a flying bull. Ewwwww. by Anonymous Coward · · Score: 0

      No, much more mature would be to realize that they didn't NEED trademark protection on superhero.

    8. Re:Look up in the sky. It's a flying bull. Ewwwww. by DesireCampbell · · Score: 0, Offtopic

      Um, no. Nova Scotis, Canada. Close though. :P

      --
      Whoo, signature!
      DesireCampbell.com
    9. Re:Look up in the sky. It's a flying bull. Ewwwww. by squiggleslash · · Score: 1
      Wait, you're saying they PATENTED superheroism as well? How does that work?

      A method for flying faster than a speeding bullet, in order to provision help to persons or property in danger

      A mechanism for helping persons in peril through gaining almost infinite strength

      Or perhaps:

      A genetic modification to provide the subject with the ability to grow his or her fingernails very quickly.

      I'd like to examine those patents, there may be prior art...

      --
      You are not alone. This is not normal. None of this is normal.
    10. Re:Look up in the sky. It's a flying bull. Ewwwww. by fatphil · · Score: 1

      The full OED gives a published use of the term, hyphenated, in 1917
      "Airman's Outings", by "Contact" (author's pseudonym).

      If you ask me, it's just a word, nothing more, and should not
      be valid as a trademark.

      --
      Also FatPhil on SoylentNews, id 863
    11. Re:Look up in the sky. It's a flying bull. Ewwwww. by Anonymous Coward · · Score: 0

      Hmm... How long can a word be in generic use before someone can claim ownership? It's not even as if DC or Marvel even had the first use of the word...

    12. Re:Look up in the sky. It's a flying bull. Ewwwww. by Phanatic1a · · Score: 1

      Trademark laws exist to protect the consumer, not the producer.

      Funny then how it's the producer who gets to trademark the term and extract fees from would-be offendors.

    13. Re:Look up in the sky. It's a flying bull. Ewwwww. by DRJlaw · · Score: 3, Informative

      Trademark is not copyright. Trademarks do not have to be coined words.

      Coined words are generally inherently distinctive, and prima facie registerable as trademarks, because they did not exist prior to the creation of the mark. Escalator did not "mean" moving stairs before the Escalator company created and trademarked the term. However, that it not the end of the discussion.

      You can also take preexisting works and use them arbitrarily, like using Apple as a brand for computers. You can use them suggestively, like using AutoMeter as a brand for after market gauges for cars, like speedometers, tachometers, etc. You can also use them descriptively, if you can show that the use has acquired distinctiveness in association with the goods that you are selling. McDonald's is a famous example where the use was initially descriptive, acquired distinctiveness, and ultimately became a famous mark.

    14. Re:Look up in the sky. It's a flying bull. Ewwwww. by cpt+kangarooski · · Score: 1

      That's irrelevant for trademark law.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    15. Re:Look up in the sky. It's a flying bull. Ewwwww. by Kodiak+Claw · · Score: 1

      Since when have laws saying that you can't patent, copyright, or trademark things that somebody else invented stopped big business?

      This kind of abuse isn't exactly new either (for a project, find out what happend to the guy who invented TV, then remember that the people who did this all very old or dead, and blowing up the companies won't help at this point), the two may well have trademarked the term back in '42 or '43 just so that they could put Supersnipe out of business. (Comics code and EC anybody?)

      I'm really dissapointed in GeekPunk though. If you don't even stand up to the abuses like this, you aren't going to have much of a chance in ten years when they come back with a patent on the concept of superpowered beings that go around fighting crime and superpowered villains.

    16. Re:Look up in the sky. It's a flying bull. Ewwwww. by norman619 · · Score: 0

      So Microsoft can trademark Update, Crap, reboot, crash, and countless other words because they bring to mind Miscrosoft and/or it's cash cow Windows? This is total BS. I want to trademark the term "I" not to be mistaken for the letter "I." They may appear similar but they are not. Trust me.... I(TM) can already hear the cash pouring in....

    17. Re:Look up in the sky. It's a flying bull. Ewwwww. by Anonymous Coward · · Score: 0

      That's not what really matters. The entity using a term in commerce has the trademark on it, even if the term showed up in some fiction work earlier. (So far as I know, a trademark remains in effect for up to 10 years after its last use in commerce, unless actively declared dead by the holder.) The first entity to use the term in commerce for a particular class of good or service holds the trademark so long as they actively defend it. In this case, I do not see how DC/Marvel/Et al./Etc. have done their job. In fact, the term superhero has become a very generic term due to its constant generic use. A search of the USTPO shows no claim to the trademark by them. So, I'd say either this story is bogus or DC/Marvel/Et al. is being bogus in its purported claims.

    18. Re:Look up in the sky. It's a flying bull. Ewwwww. by NihilXAOS · · Score: 1

      My big question in the legalities of all of this is since when can two entities co-own a trademark? Did they BOTH file for it together? This all doesn't sound right simply based on that.

    19. Re:Look up in the sky. It's a flying bull. Ewwwww. by 91degrees · · Score: 1

      Marvel have released a number of comics under variations of the title "Superheroes". Haven't actually found anything titled "Superheroes" on ebay, but did find a "Superheroes book", and a "Marvel Superheroes", (as well as countless "Legion of superheroes", but I'd expect that to be a trademark in its own right).

      There is the argument that having bought Superheroes comic, one might expect it to be the DC/Marvel brand. Don't know if this argument would hold up, since the term is somewhat generic, but they do at least have some claim to the term as a title.

    20. Re:Look up in the sky. It's a flying bull. Ewwwww. by KDR_11k · · Score: 1

      The problem with such a trademark is that a trademark is lost when it becomes a term in everyday language. If you were to create a character that is a hero and has strong superhuman powers and show it to someone else, there's a high chance that someone would call your character a superhero. Superhero is a generic term for a hero with superhuman powers that fights for good. Compare that to Coca-Cola: If you make a fizzing, brownish bewerage and showed it to someone they wouldn't call it "Coca-Cola", they'd maybe call it Cola but that's not the trademarked term.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    21. Re:Look up in the sky. It's a flying bull. Ewwwww. by Fulcrum+of+Evil · · Score: 1

      Is there some consumer confusion that your "superhero" is not a DC or Marvel brand of superhero? To say nothing of the fact if don't activly protect your mark you lose it.

      What does that even mean? It's not like non-marvel superheroes are knockoffs, somehow defective. "Excuse me, but this Lavaman character caught on fire, Could I have a refund?"

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    22. Re:Look up in the sky. It's a flying bull. Ewwwww. by cnerd2025 · · Score: 1

      Conversely, some regions refer to all soda as "coke" regardless of what company manufactures it. I was in Kansas once and was asked, "what kind of coke 'you want?" However, in that case you are still correct. If someone uses the word "coke" in a generic way, Coca-Cola Company has no claim to it. Thus, Marvel and DC may have trademarked "Super Heros" but as long as they are used as a concrete or abstract noun, there is nothing the two big bad evil corporations can do. Donald Trump actually trademarked "you're fired!", but this doesn't give him the sole right to say that. As long as people aren't impersonating Trump and/or his holdings, he can't say anything against them.

    23. Re:Look up in the sky. It's a flying bull. Ewwwww. by Morpeth · · Score: 1
      "Trademark laws exist to protect the consumer, not the producer."

      You have it utterly and completely backwards, trademark laws are there to protect the producer/owner, and maximize their ability to capitalize on their trademark and profit from it.

      IANAL, but I actually worked as a developer/researcher for a large intellectual property company, and worked closely with IP attorneys on a daily basis; so I actually do know something about this topic :)

      --

      'The unexamined life is not worth living' - Socrates
    24. Re:Look up in the sky. It's a flying bull. Ewwwww. by Anonymous Coward · · Score: 0

      The trademark they claim is on "super-hero" not "super hero" or "superhero", neither of which can be trademarked. The link uses "superhero" in the title and "super hero" in the blurb, but this isn't about either word.

    25. Re:Look up in the sky. It's a flying bull. Ewwwww. by rm69990 · · Score: 1

      God forbid they actually decided to patent super-heroes. I think you're thinking of trademark, buddy. Two different things.

    26. Re:Look up in the sky. It's a flying bull. Ewwwww. by WaterBreath · · Score: 2, Insightful

      I think it goes both ways actually. Both the consumer and the producer have a vested interest in ensuring that the consumer is buying what he thinks he is buying. The protection of trademarks works toward that goal. It means only the Coca-cola company can sell a product bestowed with the treasured Coke label (unless they give someone else express permission). And it means that the consumer who buys his beloved Coke can be confident he is purchasing it from the Coca-cola company whose product he has come to trust. (Replace "Coca-cola" and "Coke" with your favorite soda company and soda name, respectively, for full effect.)

      To spell it out.... This protection benefits the producer, in that other companies aren legally prevented from stealing away their customers under false pretenses (as opposed to stealing them away by offering better product). But it also benefits the consumer, in that they can't be fooled into thinking they're buying a particular product they desire, but in reality be sold a competing product they have no interest in (even though it may, in reality, be the better product).

    27. Re:Look up in the sky. It's a flying bull. Ewwwww. by Intron · · Score: 1

      The 1917 usage is not referring to someone with super powers. The 1942 reference is the earliest use (so far) in the underwear pervert sense. It still predates the 1966 claim of Marvel/DC to "first use" of the term. Supersnipe was published by Street & Smith, which was purchased by Conde Nast. If Marvel and DC did not establish the term in that field then they can't very well claim it as a trademark.

      --
      Intron: the portion of DNA which expresses nothing useful.
    28. Re:Look up in the sky. It's a flying bull. Ewwwww. by forgetful_ca · · Score: 1

      Ianal, but iirc you cannot lose a trademark, you can only 'lose' on what you would be awarded when you did decide to head to court. Kleenex & xerox, which have been mentioned, are still very much the property of their respective companies, at least inside their product realms. (aside: I believe it's still possible to make a copier named kleenex or a tissue named xerox, though I imagine their lawyers would come flying at you, wailing and gnashing monstrous teeth.)

    29. Re:Look up in the sky. It's a flying bull. Ewwwww. by Pofy · · Score: 1

      >Which means that it should only be the consumer who has standing to sue for
      >infringement

      In most of those cases the consumer would of course not even know since he was fooled or confused by the branding. So it is hardly a good situation.

    30. Re:Look up in the sky. It's a flying bull. Ewwwww. by Pofy · · Score: 1

      >Ianal, but iirc you cannot lose a trademark

      Yes you can. That is why it is very important for someone who has a trademark to not use it carelessly. It should be used for the product only and not generally because then it becomes such a generic name for a type of product and a common word in the language for a certain type of product instead of a brand of a specific such product from a company.

    31. Re:Look up in the sky. It's a flying bull. Ewwwww. by fatphil · · Score: 1

      Due you need to have supernatural powers to be a superhero, or just praeternatural powers? I'm not familiar with DC or Marvel's comics, but are there any characters that only have praeternatural powers, not supernatural ones?

      --
      Also FatPhil on SoylentNews, id 863
    32. Re:Look up in the sky. It's a flying bull. Ewwwww. by KDR_11k · · Score: 1

      These trademarks exist because they have a logo attached. You could sell a machine called "Forgetful_ca Xeroxer" and as long as you don't use the Xerox logo that wouldn't be trademark infringement.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    33. Re:Look up in the sky. It's a flying bull. Ewwwww. by Intron · · Score: 1

      Wouldn't that make one a praeterhero?

      --
      Intron: the portion of DNA which expresses nothing useful.
    34. Re:Look up in the sky. It's a flying bull. Ewwwww. by RobertM1968 · · Score: 0

      For instance... ketchup - which WAS a trademark owned by HJ Heinz... "catsup" is the generic term. Now "ketchup" is also considered a generic name for the product.

    35. Re:Look up in the sky. It's a flying bull. Ewwwww. by Scarletdown · · Score: 1
      I'm not familiar with DC or Marvel's comics, but are there any characters that only have praeternatural powers, not supernatural ones?

      From Google:

      define: praeternatural

      Definitions of praeternatural on the Web:

      Supernatural, or inexplicable by ordinary means.
      www.poestories.com/wordlist.php

      The preternatural or praeternatural labels things or events which appear outside (Latin praeter) the bounds of nature as currently understood. One could consider that such matters belong in science's "too-difficult" basket.
      en.wikipedia.org/wiki/Praeternatural


      Since it seems that praeternatural and supernatural are synonyms, the more appropriate question would be "Are there any characters with praeternatural powers instead of superhuman powers?" Superhuman would most likely be any powers that don't draw from the realm of the supernatural (like from another planet, or due to mutations, or whatever.)

      In that light, I can think of at least three Marvel characters who have praeternatural powers:

      Dr. Strange: http://www.marveldirectory.com/individuals/d/drstr ange.htm

      Scarlet Witch: http://www.marveldirectory.com/individuals/s/scarl etwitch.htm (seems a mix of supernatural and mutant, actually)

      Thor: http://www.marveldirectory.com/individuals/t/thor. htm

      I thought that Tigra, my favorite of the Marvel denizens (who I would love to see as the basis for a live action Marvel flick) had supernatural origins, but it looks like she is a mutant type after all: http://en.wikipedia.org/wiki/Tigra

      --
      This space unintentionally left blank.
    36. Re:Look up in the sky. It's a flying bull. Ewwwww. by Anonymous Coward · · Score: 0

      It's fair to note that others used the term prior to 1966 (Marvel/DC's claimed date of first use on their federal trademark registration).

      http://portal.uspto.gov/external/portal/!ut/p/_s.7 _0_A/7_0_1I1/.cmd/ad/.ar/sa.gov.uspto.tow.actions. DetailViewAction/.c/6_0_CH/.ce/7_0_1JJ/.p/5_0_1CH/ .d/0?isSubmitted=true&details=&SELECT=US+Serial+No &TEXT=73222079#

      However, trademark law is not like patents or copyrights -- Who invented the term or when is somewhat irrelevant from the TM law point of view. Many trademarks are composed of words that date way way back -- Just to pick one at random, BANANA BOAT is a mark for sunglasses:

      http://portal.uspto.gov/external/portal/!ut/p/_s.7 _0_A/7_0_1I1/.cmd/ad/.ar/sa.gov.uspto.tow.actions. DetailViewAction/.c/6_0_CH/.ce/7_0_1JJ/.p/5_0_1CH/ .d/0?isSubmitted=true&details=&SELECT=US+Serial+No &TEXT=75590185#

      Those two words were obviously coined long before 1995.

      What's relevant is whether or not the public had come to associate SUPER HEROES exclusively with Marvel/DC -- If so, they are within their right to claim TM rights, if not they should not. (There's also a question of genericness, but note that Marvel/DC's claims regard comic books, not the heroes themselves -- SUPER HERO is not generic for comic book.) I think that latter proposition is open to MUCH argument, but that's the real question that needs to be answered, not who invented the term first.

  41. Isn't this a 2 year old story? by snarlydwarf · · Score: 0, Redundant

    Did I wake up wrong or something?

    Aren't all the dates on this "news" story from 2004?

  42. Trademark on the term, not a patent on the concept by dhasenan · · Score: 1

    They don't argue that the concept of an individual who can leap tall buildings in a single bound is trademarked--you would have to patent the concept, and we don't have such patents yet (as far as I recall).

    Rather, they say you can only use the term 'superhero' if you pay them a royalty.

  43. I don't understand the indignation by Anonymous Coward · · Score: 0

    The first example of a superhero in comics is Superman (you can argue, but it's seems to be accepted as the case) so DC did it first.

    They have also enforced their trademark repeatedly, so they create something novel, use the correct channels to protect themselves, and... get hammered?

    When Linus did this with "Linux" in Austrailia, the comments went entirely in the other direction.

    All of you pissing and moaning about this being wrong or evil amaze me. You have no idea what you're crying about, yet you cry louder than anyone else.

    Oh right, this is slashtroll, where patents/trademarks/copyright is automatically evil, and people who disagree are automatically modded out of sight.

    Grow up people, you're wrong and you don;t even know why. How embarrassing for you.

  44. Genericized trademark by szembek · · Score: 2, Interesting

    I believe 'super hero' would fall under a genericized trademark. See here: http://en.wikipedia.org/wiki/Genericized_trademark

    If the mark does not perform this essential function and it is no longer possible to legally enforce rights in relation to the mark, the mark may have become generic. A generic mark forms part of the public domain and can be commercially exploited by anyone.

    --
    nothing
  45. FIrst time enforced? by foniksonik · · Score: 1

    Sorry, but much like Xerox lost the right to their name as a verb, Super Hero is now a part of the English language. They should have been enforcing this for the last 20 years at least. Strangley though I'm at a loss for an example of someone else using Super Hero in a title... lots of descriptions, just can't think of any titles. (edit.. there's a band called SuperHero apparently).

    I CAN think of a lot of other Comic book IP that has been infringed over the years.... to the benefit of Marvel and DC... lots of pop culture that kept their characters, etc. in the public eye while comic books themselves fell out of favor with the ADD generation.

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
  46. It's been like this for ages by rsilvergun · · Score: 2, Interesting

    I remember the GURPs supers book calling the SuperHeros 'Metahumans' becaues Marvel/DC threatened to sue. It sucked rocks then, and it sucks rocks now. It's ridiculous, a trademark identiifies a business. Marvel's a trade mark, so is DC. I don't know of any company called 'SuperHero'. Shit, why not let them patent it while your at it so the next time someguy flys around in tights they can sue.

    --
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  47. Compiling a list of compund nouns to trademark now by slagell · · Score: 1

    Didn't realize you could trademark compound nouns that make it into common language. I am going to started on my list of trademarked words right now! Word of warning, anyone who uses dillhole on slashdot, expect a letter from my lawyer.

  48. Prior art? by mark-t · · Score: 1
    1. Re:Prior art? by fishybell · · Score: 1
      Trademark != Patent

      Prior art does not apply...especially since DC and Marvel were themselves using the superhero term long before they trademarked it, so that particular example isn't even prior. All that applies is the idea that they were the only ones using the term. I think that if they'd trademarked superhero within a year of the start of the term, it'd be legit, but almost 40 years? That's bollocks.

      --
      ><));>
  49. Re:old story - with Serenity quote? by Eadwacer · · Score: 1

    I think their system clock's off. Note that one of the comments from "2004" has a quote from Serenity in the sig.

  50. trademark# 73222079 by gad_zuki! · · Score: 1

    Typed Drawing
    Word Mark SUPER HEROES
    Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: PUBLICATIONS, PARTICULARLY COMIC BOOKS AND MAGAZINES AND STORIES IN ILLUSTRATED FORM [(( ; CARDBOARD STAND-UP FIGURES; PLAYING CARDS; PAPER IRON-ON TRANSFER; ERASERS; PENCIL SHARPENERS; PENCILS; GLUE FOR OFFICE AND HOME USE, SUCH AS IS SOLD AS STATIONERY SUPPLY;] NOTEBOOKS AND STAMP ALBUMS )). FIRST USE: 19661000. FIRST USE IN COMMERCE: 19661000
    Mark Drawing Code (1) TYPED DRAWING
    Design Search Code
    Serial Number 73222079
    Filing Date July 3, 1979
    Current Filing Basis 1A
    Original Filing Basis 1A
    Published for Opposition June 9, 1981
    Registration Number 1179067
    Registration Date November 24, 1981
    Owner (REGISTRANT) Cadence Industries Corporation a.k.a. Marvel Comics Group and DC Comics Inc. CORPORATION DELAWARE 575 Madison Ave. New York NEW YORK 10022

    (LAST LISTED OWNER) DC COMICS PARTNERSHIP BY ASSIGNMENT NEW YORK 1700 BROADWAY NEW YORK NEW YORK 10019

    (LAST LISTED OWNER) MARVEL CHARACTERS, INC. CORPORATION BY ASSIGNMENT DELAWARE 10474 SANTA MONICA BOULEVARD SUITE 206 LOS ANGELES CALIFORNIA 90025
    Assignment Recorded ASSIGNMENT RECORDED
    Attorney of Record JONATHAN D. REICHMAN
    Type of Mark TRADEMARK
    Register PRINCIPAL
    Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20020819.
    Renewal 1ST RENEWAL 20020819
    Live/Dead Indicator LIVE

    1. Re:trademark# 73222079 by Jeff+DeMaagd · · Score: 1

      I don't see restraunts in the listings of markets they are claiming, so it may just be another vapor C&D. IIRC, in order for a trademark to be valid for a particular market, it has to be filed for that market and used within a certain period of time.

      The retard company Monster Cable might file a trademark in shoes, but unless they actually make a Monster shoe, the filing was for naught.

  51. The comic book guy says.. by saboola · · Score: 2, Funny

    Worst use of trademark law.... ever

  52. That would be true by GuloGulo · · Score: 1

    "No! Its clearly a derived work coming from Nietzsche's concept of "Übermensch" [wikipedia.org] :)"

    I would agree if "Übermensch" translated as "superman" but it doesn't.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:That would be true by Jon+Luckey · · Score: 1
      I would agree if "Übermensch" translated as "superman" but it doesn't.

      Unfortunately, George Bernad Shaw disagrees with you, and he set the standard for the english translation of Nietzsche's term in his play Man and Superman

      THE STATUE: And who the deuce is the Superman?

      THE DEVIL: Oh, the latest fashion among the Life Force fanatics. Did
      you not meet in Heaven, among the new arrivals, that German Polish
      madman? what was his name? Nietzsche?

      Act III. Shaw, Bernard. 1903. Man and Superman

      --
      -- 3 events that reshaped the world in the 20th century: WW1, WW2, and WWW
    2. Re:That would be true by qeveren · · Score: 1

      Uh... the term 'super' denotes of a higher nature or kind, or of greater value, which makes it more or less synonymous with 'over', in usages like 'overman'.

      --
      Don't just stand there, get that other dog!
    3. Re:That would be true by GuloGulo · · Score: 1

      Is a synonym the same as the word itself?

      Is "super" exactly the same word as "over" or just synonymous?

      Thank you for demonstrating my point.

      --
      "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    4. Re:That would be true by swattz101 · · Score: 1
      "No! Its clearly a derived work coming from Nietzsche's concept of "Übermensch" [wikipedia.org] :)" I would agree if "Übermensch" translated as "superman" but it doesn't.
      When directly translated, you are correct that "Übermensch" means "Over Man". But when translateing from another language, you don't translate direct, you translate meaning, otherwise you end up with something with improper grammer that doesn't sound right. In this case, the meaning of "Übermensch" would be the same as "superman". As for trademark, I can see DC/Marvel having a trademark on "Superman" (notice CAPITAL S) when referenced to a comic book hero, but not "superman" (notice lower case s) when referenced to a human with extroidanary power/intelegence. Steve
    5. Re:That would be true by Petrushka · · Score: 1

      Wishful thinking does not make things so. You may not prefer that translation of Übermensch, but pretty much everyone else in the universe does. So, tough. Would you translate the Nazi term Untermensch as "underman"? Well, no one else does.

  53. Don't forget the movie by mikehilly · · Score: 1

    Don't forget to sue the movie also - Robin Hood: Men in Tights. http://www.imdb.com/title/tt0107977/

  54. Only if... by C10H14N2 · · Score: 1

    They are the only ones to have used the term "SuperHero" to describe their characters. It IS pretty generic. Sure, Superman and Batman are obvious superheros that they do own the rights to, but unless they own every single character in this file, I call shenanigans:

    http://www.superherodb.com/

    1. Re:Only if... by rawmule · · Score: 1

      They definitely do not own the ANTITIME!

  55. Not surprised by Anonymous Coward · · Score: 0

    This is improper use of trademark law, in my opinion.

    It would be similar to suing for the right to use "Military Personnel". A "Super Hero" is elementary, and refers to an individual (alien or human) that has abilities that are beyond the norm. I can't see how you can trademark that and the concept therein.

  56. Not surprised by oahazmatt · · Score: 1

    DC and Marvel went toe-to-toe in legal battles over the term "superheros" and other two-word and hyphenated variations. When there really was no such common word each company wanted the rights to the unique term to help identify their properties. I don't see how, simply because the term is far less unique simply due to their own use and promotion of products the term applies to, that their ownership of it is any less valid.

    --
    Those who believe the Internet is private,
    find their privates are on the Internet.
  57. FDNY / NYPD / Etc? by Odin_Tiger · · Score: 1

    I seem to recall the term 'superhero' being tossed around left and right by the media after 9/11 in reference to various emergency workers. Where was the legal order on that? On a different note...what is the trademark -actually- on? 'Superhero' / 'Super-hero' / 'Super Hero'? Does capitalization matter?

    --
    Unpleasantries.
    1. Re:FDNY / NYPD / Etc? by Penguinoflight · · Score: 1

      I think that it should only be SUPERHERO, in bold, yellow print.

      Honestly, Marvel/DC should be able to argue any form of the compound word (if they actually had a legitimate claim), but going after a bar is really outside their business. A C&D letter in this case would be inappropriate, and all the bar would have to do is make a reference to the Marvel/DC trademark.

      --
      "And we have seen and do testify that the Father sent the Son to be the Savior of the World"
      1 John 4:14
  58. No, id doesn't by GuloGulo · · Score: 0, Redundant

    "From the German, it literally translates to "Super" "Person"."

    No, that is not the "literal" translation. Literally it translates as "Overman" with the over part meaning "greater than, more gifted than".

    The idea is similar, but it is not "literally" "super" "person" as you conclude.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:No, id doesn't by rolfwind · · Score: 1

      Please, I have German Parents and am fluent in it. "Ueber" can be taken as "over" as in "ueber die Bruecke" meaning "over the bridge" but it shouldn't be translated into English as "over" in this context because you aren't actually actually physically going "over" something. "Ueber" can be translated more than one way and can in fact be taken for super:

      http://dict.leo.org/se?lp=ende&p=/Ue0E.&search=ueb er

    2. Re:No, id doesn't by qeveren · · Score: 1

      Dictionary.com refers directly to 'superman' from their 'overman' entry...

      --
      Don't just stand there, get that other dog!
  59. Competing companies claiming the same trademark by Anonymous Coward · · Score: 0

    Moreso than the shock over trademarking what appears to be a common word, I find it interesting that this trademark is apparently being jointly enforced by two companies who are undoubtedly in direct competition with each other. Why hasn't one company gone after the other?

  60. The value of trademarks by typical · · Score: 1

    I disagree.

    I intensely dislike the length of copyright, and I dislike many, many ways in which patents are applied to day.

    Trademarks, however, are valueable in that they provide a unique way to identify a product or service. Without them, it's easy for someone else to trick consumers who want the original product or service.

    I agree that some trademarks are badly abused to attempt to avoid copyright's time restrictions (loose as they are). Disney has trademarked Mickey Mouse in a number of positions such that they go after people using the Mouse even after the copyright on him expires (if it ever does). However, I think that the value of trademarks does outweigh the drawbacks of the occasional bit of abuse.

    --
    Any program relying on (nontrivial) preemptive multithreading will be buggy.
  61. Re:why roll over? (A Cynical Suggestion...) by rewinn · · Score: 1

    The term "superhero" long ago lost any unique association with DC/Marvel, the same as aspirin did. Early D+D used the term "superhero" to stand for a mere 8th-level fighter (back when that really was a super character.) In short, the trademark can not be enforced.

    But that's not necessarily the best path for a small publisher, considering that, as the article says: "It looks like all of the readers that took a chance and purchased our book before the title change are now in the possession of a collector's item."

    1. Publish comic using generic term
    2. Get form letter from DC/Marvel
    3. Change name, so comic is now collector's item
    4. ???
    5. Profit!!!

  62. I had rec.games.frp.super-heroes created by JoshDM · · Score: 2, Interesting

    Back in the day, we didn't have your fancy-schmancy foryums and blahgs on everyone's webpage. We had ourselves the NEWSGROUPS.

    And we liked it!

    In order to discuss super-hero based RPGs on the rec.games.frp.* hierarchy, our posts would get lost. I decided to act upon this and had rec.games.frp.super-heroes created. There was much (ridiculous) debate ([sarcasm]on the internet? NO...[/sarcasm]) regarding the name.

    We couldn't used "Superheroes" because of the joint trademark. We couldn't use "Supers" because someone (idiot) thought it meant the forum was only for discussion of GURPS: Supers . So a news admin suggested that we hyphenate. I mean, it's not like we were selling anything.

    I maintained the FAQ for years, but then that C++ Hybrid guy kept spamming the Newsgroup and most of us left to go to various other gaming forums.

  63. Ah, the shill and his FUD by Anonymous Coward · · Score: 0

    I salute you, sir, and your your companions, for their excellent attempts at diverting the real issue with such a magnificently textbook strawman argument.

    In the future, I will ask that your cease and desist using each and every word contained within this post as I have applied for copyright protection. Surely you understand this is a mutually beneficial agreement that will promote much progress within our society. Fear not, however, as you may still discuss the ideas themselves, albeit with a different vocabularity.

    Failure to comply would be an unfortunate and expensive mistake. Oh, and PURPLE MONKEY DISHWATER!

    1. Re:Ah, the shill and his FUD by LocalH · · Score: 1

      You're an idiot. First of all, this case has nothing to do with copyright. Read that sentence over and over until you actually understand that. If anything, you're the one spewing FUD, not the GP.

      In fact, the GP specifically said "it doesn't make them any less foul". So now, it's a "straw man" to post the truth about an issue, which is that this situation has nothing to do with copyright and everything to do with trademarks.

      --
      FC Closer
  64. They can TradeMark(tm) my name but... by i_am_the_r00t · · Score: 1

    They can't TradeMark(tm) my SUPER POWERS! I Will obliterate them all and take over the world!!

    muhuhahahahaha!!!

    "Dingo, fetch me my PFazer Ray(tm) and my Super Slippers(tm). Those meddling kids!!!"

  65. Hero Happy Hour is awesome by slaker · · Score: 2, Interesting

    I met the guys who write and draw "Hero Happy Hour" at comic conventions a couple times. The book is a fun read, and the creators are funny guys. They know they aren't going to make a fortune, they're just making a comic because they want to make a comic. I've never seen any publicity for their comic until now, which is a damned shame. "Hero Happy Hour" is easily the best small press/amateur title I've ever picked up.
    Anyone who is into comics would do well to pick up whatever issues they still have in print, 'cause they're worth the money.

    Anyway, I remember Marvel and DC claiming trademark on Super-Hero in the early 80s if not earlier, and just about everyone who writes about people with super-powers, who doesn't work for Marvel or DC, uses some other term to describe them. I can't believe they're enforcing their trademark on a couple guys whose comics have a print run that's probably 1/100 the size of an average "big name" book, but they've had the right to do so for over 20 years.

    --
    -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
    1. Re:Hero Happy Hour is awesome by n9uxu8 · · Score: 1

      Awesome...and cancelled...they dropped the indie comics last month for personal reasons...

      Dave

  66. Nietzsche? by Anonymous Coward · · Score: 0

    "Superman" comes from Nietzsche, and the subsequent abuse of his terminology by the Nazis.

    Krypton, surely? ;)

  67. Re:Trademarks are the same as copyright and patent by DRJlaw · · Score: 1

    Copyright and patents and trademarks were intended to protect for a very short period of time so the creator and only the creator can make enough profit to keep food on the table. Today, that government force is only profitable for those powerful enough to control all the distribution cycles.

    Trademarks were never "intended to protect for a very short period of time so the creator and only the creator can make enough profit..."

    Trademarks are protected because they provide a socially valuable service. Trademarks provide a shorthand that permits consumers to identify the source of a good, and thereby associate the good with characteristics such as quality, economy, performance, etc. (or the lack thereof). Kodak, Fuji, Coca-cola, Pepsi... none of these marks is protected simply by virtue of their creation. They are protected because they are used to identify particular goods that are actually sold in commerce.

    Trademarks are protected because people like Michael Dell have spent decades creating distinctive brands of merchandise, and consumers would be confused and/or deceived if others were to suddenly start up businesses selling "Dell" electronics to you and I. Trademarks are protected because consumers lose when they have to spend additional time researching whether they are purchasing a bona fide product that they want, or a counterfeit product that they probably do not want.

    Trademarks incidentally protect the "creator", because they are the embodiment of the seller's reputation and goodwill. Even if a consumer wants to purchase a counterfeit good, that good is not sold by the "creator" and typically shoddy, which confuses other consumers about the source of the good, the quality, economy, and performance of the good, and denigrates "creator's" business reputation. Trademark law is intended to eliminate that unwarranted confusion.

    If Coca-cola continues to be sold for the next two centuries, then the trademark will continue to be enforceable for the next two centuries, because the confusion caused by my rip-off of Coca-cola would always serve to harm the consumer. I have no particular opinion concerning the Marvel/DC mark, but I certainly have an opinion concerning this fairy tale of trademark-as-copyright.

  68. "Variations thereof" like these? by EddieNiese · · Score: 2, Funny
    "and variations thereof" What does that mean? Does that include anagrams like:
    • Our Herpes
    • Pure Horse
    • He so pure
    • See ho purr
  69. You'll see by Godji · · Score: 2, Funny

    You'll all see what happens when I trademark "The"! That way, in the (TM) future you'll all have to pay me rolaylties for the (TM) use of the (TM) word "the" (TM) in any of the (TM) sentences you ever write or speak! The (TM) profits will be endless! All the (TM) people in the (TM) world will depend on the (TM) decision I make about their use of the (TM) world "the" (TM)!! Ah, the (TM) future....

  70. Then you should know by GuloGulo · · Score: 1

    "Please, I have German Parents and am fluent in it"

    Neither one of which prevents you from being wrong. You are.

    Your statment that it "literally" translates was what I took issue with. It doesn't, and as a "fluent" speaker you should know that. I am, and I do.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Then you should know by orcrist · · Score: 1

      Get off it dude. You're wrong.

      Or, how do you translate the following

      "überflüssig"?

      a) overfluous
      b) superfluous

      "übernatürlich"?

      a) overnatural
      b) supernatural

      and many more...

      -chris

      --
      San Francisco values: compassion, tolerance, respect, intelligence
    2. Re:Then you should know by rolfwind · · Score: 1

      You seem to have an issue with translating something literally meaning you take the most popular/common meaning of the word, in which "ueber" is always "over." The problem is that "over" is seldom used in that sense in English. There are exceptions - you have "overlord" and "overseer" - but if you agree with that usage - "super" essentially equals "over" in this case and the issue is mute.

      For me, a literal translation would be picking the most precise definition that fits what's being said. You'd still have babel fish type translations because of out of order grammar - but you wouldn't have imprecise words.

    3. Re:Then you should know by Anonymous Coward · · Score: 0

      Gulo Gulo, you are an insufferable piece of shit. Please Die!

    4. Re:Then you should know by Anonymous Coward · · Score: 0

      Please go look up the definitions of mute and moot before you join a debate about correctly using words.

    5. Re:Then you should know by rolfwind · · Score: 1

      You are correct. Yawn. I never claimed to spell my posts perfectly.

  71. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  72. Captain K says Marvel and DC can suck his glock. by Jerk+City+Troll · · Score: 1

    Superhero, KMFDM

    You're so wonderful
    Apple of everyone's eye
    You're so clever
    Multimillion-dollar smile

    The world is your oyster and pearls are fun
    Share them with everyone that you love
    And you love everyone always all of the time

    Missing link you eat your own dear
    Bird of prey you can't control
    In your world perception
    Hazy

    Connection precise
    Cave in
    Bow to the other side

    You're a superhero
    Demigod
    No one anywhere anytime any which way but you
    If the mirror speaks the truth we must aspire and work
    Harder to be like you
    'cause anything goes when you're a star

    Regal elegant
    You are bewitching and wild
    Fifteen minutes a lifetime
    They just don't apply

    Shudder to think that if could ever be true
    That anyone else is as lovely as you
    You bear the name and the lineage that we desire

    In the shutterbug-flash you look fabulous
    With your made-to-order plastic-mask
    You look so divine

  73. Note that the Cease and Desist is from 2004 by yar · · Score: 2, Informative

    It's still not a good thing, but note that Super Hero Happy Hour received the message in 2004. It's just now being brought to everyone's attention- and as others have pointed out, they've had the trademark for some time. The original BoingBoing post noted that Marvel was using a museum to strengthen its trademark argument (the TM note at the bottom of the page).

    Still, between this and the NCSoft suit, I'm not at all happy with Marvel nowadays. This is the kind of thing that could hurt their authors. The Underwear Pervert blog (Boing Boing's suggestion to replace super heroes) gives examples of where authors published by these guys have used materials in the public domain, which they should be able to do.

  74. They haven't registered it by Anonymous Coward · · Score: 0

    According to the US Copyright and Trademark office, "superhero" or "superheroes" have been registered as trademarks in 31 cases, include Superhero underwear, Superhero skateboards,
    Superheroes Television, a Superheroes School, a Superheroes Deli, a "Timmy the Superhero Toothbrush", etc, etc, etc. I don't see the "joint" registration by Marvel and D.C. of Superheroes or Superhero as a trademark for their comic books in the list. I don't understand the concept of a "joint" trademark. If it is a trademark, it isn't a registered one. It would be interesting to know when they started claiming that this was their trademark, how they think it became such a strong mark that nobody can use it as a trademark for something other than a comic book (such as a bar), and how they account for the 31 Superhero(es) marks that have already been registered.

  75. Isn't this counter-productive? by Aurelfell · · Score: 2, Insightful

    Marvel and/or DC must feel that this comic is stealing some of their market, or they wouldn't have bothered with this. I don't know what they were worried about though, since I read a fair number of comics, and I'd never even heard of Super Hero Happy Hour.

    Of course, I have now . . . .

  76. True? Perhaps not... by ediron2 · · Score: 1

    Except by George Bernard Shaw. Who rolled Nietzshe's concept into a play, Man and Superman, a decade before Superman took wing.

    Surely by now we've learned that there are nuances in translation. It's been decades since 'the wine is agreeable but the meat has spoiled' plopped out of some bit of literalist translation software. Likewise here: ultraman, superman, overman... they each have a distinctive flavor to their own meaning but none is a WRONG translation of the german uberman.

  77. Re:Trademarks are the same as copyright and patent by dada21 · · Score: 1

    Consumers don't need trademarks to help them decide if a product is good -- the just need honest retailers. Would your local major chain grocery store sell a knock off Coca Cola with the same logo? I doubt it -- especially if Coca Cola said they'd stop selling to them. I buy generic diet cola because it is just fine for me -- and I have no desire to help Coca Cola stay on top just because of their marketing. The same is true of Dell or Ford.

    The retailers are the ones picking the products to sell, and they make their profits on the most marketed items. Trademark is not really helping or harming in this situation. The fact that a word such as Superhero can be trademarked is ridiculous -- and it shows the harm that trademarking performs.

    In the long run, you the consumer decide which products are worthy of purchasing, and the retailers listen and provide those products. If some retailers decide they'll buy the lower quality Coca Cola knock off, noting prevents Coca Cola from making new ways to prove you're buying the real thing (holograms, higher quality packing, etc).

  78. Superman was in 1938 by GuloGulo · · Score: 1

    That's before 1942 I think.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Superman was in 1938 by Sancho · · Score: 1

      Was he referred to as a "superhero(tm)" at that time?

    2. Re:Superman was in 1938 by Anonymous Coward · · Score: 0

      I think so too.

  79. So what? by GuloGulo · · Score: 1

    That doesn't prove anything at all. The fact that one person got it wrong and other line up to follow only proves that those people are unaware of the correct translation.

    What did you hope to demonstrate by your post?

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:So what? by Jon+Luckey · · Score: 1
      What did you hope to demonstrate by your post?


      Just a bit of fun at the expense of a person who doesn't realize that the common English prefix "super" is derived from the latin word "super", meaning "over". :)


      http://www.m-w.com/dictionary/super-

      --
      -- 3 events that reshaped the world in the 20th century: WW1, WW2, and WWW
    2. Re:So what? by Atzanteol · · Score: 1

      Correct translation != literal translation. Translated words must be translated in meaning as much as they are literally. In Italian "vado bene" translates directly to "I go well," but in English one would say "I'm good." Which is the more correct translation?

      --
      "Ignorance more frequently begets confidence than does knowledge"

      - Charles Darwin
    3. Re:So what? by Clockwork+Apple · · Score: 1

      Didnt superman regularly kick the shit out of the nazi army? Surely they had a name for him.

      Anyone got any old Action Comics they can check??

      C.

      --
      "Doctor, it's not the voices I hear in MY head, but the voices I hear in YOUR head that really frighten me."
  80. And again I say by GuloGulo · · Score: 1

    So what?

    "Except by George Bernard Shaw. Who rolled Nietzshe's concept into a play, Man and Superman, a decade before Superman took wing."

    This proves what exactly? That someone mistranslated something and it gained acceptance.

    My point was that "Ubermensch" isn't translated as "Superman". Again, so what if a playwrite did it and other's accepted his mistranslation? That doesn't make it correct.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
  81. My problem with Nietzsche by Anonymous Coward · · Score: 1, Funny

    Why does Übermensch stand there and let the bullets bounce off of him when the bad guys shoot him, but when the bad guys run out of bullets and throw the gun at him Übermensch always ducks?

    That Nietzsche was such an overrated philosopher.

    1. Re:My problem with Nietzsche by AJWM · · Score: 1

      Actually he doesn't always duck the gun.

      I've been watching with my kids the old 1950s "The Adventures of Superman" TV show (on DVD) with George Reeves. He stands there and lets the bad guy throw the gun at him, which of course just bounces off. Rubber prop gun, no doubt, and Reeves doesn't even flinch.

      --
      -- Alastair
    2. Re:My problem with Nietzsche by KDR_11k · · Score: 1

      When other people touch him he's not hard as stone (at least I presume because that'd blow his cover) so we can assume that Superman's hardness somehow increases when he is subjected to a strong force. A gun thrown would not be very fast and create a more spread-out force, perhaps it would remain below his hardening threshold and as such be able to compress his skin. If applied to skin that forms a thin layer over bone (such as a forehead) this compression could make his nerves report too strong a compression so that it'd hurt, which, while not necessarily causing any damage to his tissue would still be uncomfortable and lack style.

      In other words: The slow knife penetrates the Superman.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    3. Re:My problem with Nietzsche by Anonymous Coward · · Score: 0

      That may be the case for Superman, but Übermensch always ducks.

      Seriously, I believe the early episodes, Reeves ducks. But they caught that inconsistency and Reeves did not duck in the later episodes. But then again I am going on memory. If you have the complete set, can you verify or disprove that?

    4. Re:My problem with Nietzsche by AJWM · · Score: 1

      The episode I saw a couple of days ago, where he doesn't duck, is in the first season but towards the end of it. I'll have to watch the earlier eps again, you could be right.

      --
      -- Alastair
  82. Oh No! by Mignon · · Score: 1

    This is a job for ... Trademark Man!

  83. DC and Marvel = Underpants gnomes by ediron2 · · Score: 1

    So THAT was the underpants gnomes' business plan:

    1 - Steal underpants.
    2 - Wear over tights, trademark this as 'superhero' look.
    2a - When the term becomes generic, sue Everyone.
    3 - Profit!

  84. Re:Trademarks are the same as copyright and patent by DRJlaw · · Score: 1

    Consumers don't need trademarks to help them decide if a product is good -- the just need honest retailers.

    Really? How do you propose to create this world of "honest retailers"? There are 50 Attorneys General that would love to hear your innovative ideas. eBay is hiring as well.

    Would your local major chain grocery store sell a knock off Coca Cola with the same logo? I doubt it -- especially if Coca Cola said they'd stop selling to them.

    That's a simplistic view of the supply chain and vendor networks. Do you suppose that every grocery chain buys directly from Coca Cola? Who supplies the vending machines in your building? Let's talk about the computer parts market, and how various RAM chips have widely varying quality yet are traded back and forth like coins-of-the-realm, repackaged as DIMMs, sold to distributors, and then retailers, and then consumers, and then to another consumer as used equipment...

    If some retailers decide they'll buy the lower quality Coca Cola knock off, noting prevents Coca Cola from making new ways to prove you're buying the real thing (holograms, higher quality packing, etc).

    Nothing prevents others from copying those ways, and they add expense that ultimately comes out of the consumers' pockets. Microsoft has gone about as far as you can go, and yet counterfeit product is rampant. How do you determine that you've bought the real thing in this situation? You discover after you've bought it that it is unsupported, shoddy, underspec, and then the fun of returns, disputes, and lawsuits begin.

    You've convinced me. Trademarks certainly are unnecessary and useless.

  85. Re:Trademarks are the same as copyright and patent by Anonymous Coward · · Score: 0

    Yes, they would in fact sell generic Cocoa Cola. Walmart would jump right up and label every single one of their Sam's products and market them as Cocoa Cola, Mountain Dew, Dr. Pepper, etc. While they're at it, they'd just reverse engineer the recipe for Cocoa Cola and sell that. That, though, would only be the tip of the iceburg of misrepresentation. As if giant retailers give a shit what you think of them. They know you're going to shop at their stores because their prices are better and they have a wide selection. Most of their products are already shitty, and their business practices are already devoid of ethics. Abusing previously held trademarks?! Oh no, they'd never do that!

  86. Re:Trademarks are the same as copyright and patent by paraax · · Score: 1

    While trademark is still very much in the vein of "intellectual property" it does serve a very important function. It ensures that I can identify a given product as genuine. I know as an individual, if someone were to perform work claiming to be me, they could cause serious harm to my reputation for quality work.

    Maybe a company could still be allowed to protect itself by scaling back trademark to include only the company's name. "The Coca-Cola Company" then could remain and identifying a product as coming from such when it does not could remain illegal.

    Certainly I'd agree that the current use of trademarks is overly broad, and in a world without patents or copyrights the full spectrum of uses would need to be curtailed. (Note, I am not convinced that totally abolishing any of the three systems is in fact appropriate, but thats for a different thread.)

  87. Fifty years? by Demon-Xanth · · Score: 1

    "Anyway, I don't see how Marvel/DC can claim a trademark on a word that has been in the popular lexicon for over fifty years."

    I'm sure words like Word, Excel, Office, and Windows have been in use for more than fifty years and that didn't seem to slow things up too much.

    --
    If you think education is expensive, you should try ignorance -- Derek Bok, president of Harvard
  88. Here you go by GuloGulo · · Score: 0, Troll

    "If they filed the trademark decades ago, have they been enforcing it all along?"

    Yes. Somewhat selectively, but yes.

    "If so, then why is this news?"

    It isn't. It's an attempt by a publicity whore to whore publicity.

    Anything else?

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
  89. Really old news... by Anonymous Coward · · Score: 0

    Has anyone else noticed this story is over two years old? I thought maybe something new had happened in the case, but I guess not.

  90. Life moves on. by Saeed+al-Sahaf · · Score: 2, Insightful
    Trademark laws exist to protect the consumer, not the producer.

    Where you been the last few dozen, 20, 30, 40 years? Trademark laws exist to protect "intellectualy property" so the owner can profit. Way it is, way its been. News? No. Right? No. Life moves on.

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
    1. Re:Life moves on. by brouski · · Score: 1

      You're mistaking trademark for copyright. They're not the same thing.

      --
      Proud member of the American Non Sequitur Society. We might not make much sense, but boy do we love pizza!
  91. Passed into common use by CarpetShark · · Score: 2, Insightful

    These words have become commonly used household terms now. I think the trademarks should no longer apply. Really... if someone wants to make a fan-flic called Superman 10, then why not? It's not like, by the time your product is a household word, you haven't made much money yet.

  92. No, I'm not by GuloGulo · · Score: 0, Troll

    "Get off it dude. You're wrong."

    You know what, I'm tired of this. Show me.

    "Or, how do you translate the following..."

    Ok, so because you posted a few completely unrelated examples, you think this demonstrates what?

    All of your examples are perfectly acceptable using my stated definition of what "over" meant in the case of "Ubermensch". Just because you like that the english version translates nicely, you leave out all the examples where it doesn't support your point. Sneaky that.

    "and many more..."

    Which matter exactly as much as your others. That is, none.

    So, if you were trying to demonstrate something other than your inability to construct a coherent refutation, then you failed.

    And with that, I'm finished correcting you and the others like you who accept the mistranslation.

    Live in ignorance. I couldn't care less.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
  93. OLD NEWS by Cranst0n · · Score: 1

    Geez, the link goes to a 2 year old story.

    --
    Just realise the reality of the situation..... There is no reality.
  94. Patent only valid in Alternate Universe by LoverOfJoy · · Score: 2, Funny

    They must have confused this universe with a parallel dimension where only DC and Marvel make superhero comics. :)

  95. Again so what? by GuloGulo · · Score: 0

    The etymology of "super" isn't up for debate.

    Nothing you've said does anything other than attempt to change the subject, which is, "Ubermensch" doesn't translate as "superman". It doesn't.

    So again, what was your point?

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Again so what? by Jon+Luckey · · Score: 1
      "Ubermensch" doesn't translate as "superman". It doesn't.

      Yawn. So your hypothesis is that its illegitimate to use the prefix 'super' as a translation for the german prefix "uber"? Or perhaps your gripe is that Mensch could be translated as "Humans". Too bad the word "man" can mean an individual human.

      overman, superman, overhuman, superhuman. All basically the same concept, so are legitimate German-English translations. Coined in 1903, Shaw's translation is the one with the most precedent.

      Personally, I think you should move on to your next bit of schtick and tell us that JFK proclaimed he was a jelly doughnut.

      --
      -- 3 events that reshaped the world in the 20th century: WW1, WW2, and WWW
    2. Re:Again so what? by GuloGulo · · Score: 0, Redundant

      "Yawn. So your hypothesis is that its illegitimate to use the prefix 'super' as a translation for the german prefix "uber"?"

      No. My position, which is correct, is that there is NO NEED to change "Overman" to "Superman" because "Overman" fits perfectly.

      What Shaw did is meaningless to me, as well as to the point. For someone apparently grounded in logic, you failed t=with the introduction (repeatedly) of that silly fallacy.

      And all YOU'VE done is point to Shaw and repeat "nuh uh, he said...". I'm sure you're feeling very smug, but you've actually said nothing.

      "Personally, I think you should move on to your next bit of schtick and tell us that JFK proclaimed he was a jelly doughnut."

      WTF does this sentence mean? Why do you have to be such a snide prick?

      --
      "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
  96. UNFAIR! you read the article ... by rewinn · · Score: 1

    ... and noticed something I did not:

    >the comic was renamed over 2 years ago and BoingBoing's most recent blurb was merely there to announce that Marvel and DC, by sponsoring a science show, got Superhero(TM) included in one of the flyers.

    I *HATE* that!

    But, as you say, the article links to a posting dated 01-30-2004 . So why is this news?

  97. No you don't by GuloGulo · · Score: 1

    "I seem to remember the Greeks writing tales of superheroes about 2 millennia before DC or Marvel "invented" the concept?"

    No, that's wrong. You CHOOSE to believe this, but you're wrong. You honestly believe that you're the first to bring up this idea? You also honestly believe it hasn't been refuted?

    The "heroes" you refer to don't fit the accepted definition of what a "superhero" is. You may not like that, but you didn't create the genre, so you don't get to define it.

    "Patently, applying a term like "super hero" to fantastic heroic figures is almost devoid of any such novelty."

    Correct, but that isn't what happened. You, and many like you, assume things that aren't true. The previous statement is one of those things.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:No you don't by Mr.+Slippery · · Score: 1
      No, that's wrong. You CHOOSE to believe this, but you're wrong. You honestly believe that you're the first to bring up this idea? You also honestly believe it hasn't been refuted?

      Well then go ahead and refute it. And others will refute your refutation. And so on, and so on, and so on.

      An assertation is not an argument. If you have an argument to make against the grandparent post's claim that `Greeks [were] writing tales of superheroes about 2 millennia before DC or Marvel "invented" the concept"', please put it forth.

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
    2. Re:No you don't by fatphil · · Score: 1

      Greetings, I believe this is the first time we've actually crossed in a thread.

      Reading the grandparent, I thought that it was so absurd that it was a troll. No-one could actually believe such nonsense, surely. However, from his second reply, it appears he does!

      Not only were the Greek tales written down - they were _annotated_ with images of the events and people portrayed in the tales. This makes them remarkably close in concept to modern comics.

      [Side note - who was saying "ubermensch can't mean superman as uber means over, so ubermensch means overman"? Would that person please inform me what "comic" means? Funny, perchance? And yet we see that a large proportion of what are called comics are indeed not funny. What can we learn from this? Simple - never rely on robotic literal word substitution if you want actual _meanings_ of words. Etymology isn't definition.]

      Also, the Greeks had a fairly well-defined system of categorising the ranks and roles of the characters they wrote about. Gods and god-equivalents, half-gods, heroes with preternatural powers, and of course mere humans.

      Hmmm, so have I actually been trolled?

      FP.

      --
      Also FatPhil on SoylentNews, id 863
  98. Only a bunch of ... by Anonymous Coward · · Score: 0

    Evil supervillian lawyers would come up with a scheme so twisted, so nefarious, so ironically self-defeating.

  99. foed: gulogulo by ediron2 · · Score: 0, Flamebait

    Wow... you really ARE smarter than GBS *AND* the entire planet's accumulation of AI experts and linguists. There REALLY IS just one way to translate anything between two languages.

    Just because you say it twice.

  100. This comic book is dead anyway... by Wile_E_Peyote · · Score: 2, Informative

    I don't know that it matters too much for the conversation, but the last news from the website (dated Feb 23, 2005) says the comic book will no longer be published.

    The article linked in this article is from January of 2004...

    Little late for us all to be outraged...

  101. They've had that trademark protected a long time.. by Anonymous Coward · · Score: 0

    Palladium Books http://www.palladiumbooks.com/ had the same problem long ago when they went to make a superhero rpg... hence the reason the title, "Heroes Unlimited"...

  102. Valid, your kidding me. by twitter · · Score: 1
    It is the word "Superhero" that is being claimed as protected by trademark law. Within the letter of the law, they may have a vaild claim.

    So, I can make a trademark out of common language use? Who owns "antihero", "neohero", "nonhero" and other combinations that can pass my spell checker? How about the plural, "heros"? I created that, right? How much of your language do you want to have to beg a publisher to use?

    I think that much argument can be made that they have long since lost any claim to the trademark.

    Yeah, but they have more money and time than you do, so they are likely to win as often as they want. That's what happened here. As an anti-competitive measure, it backfired. While that's great for GeekPunk, it's bad for anyone else who wants to use their language without asking for permission first.

    Big Al is Super. I'd like to see the people from South Park turn him into a superhero or at least an antihero. That would teach these morons a lesson.

    --

    Friends don't help friends install M$ junk.

    1. Re:Valid, your kidding me. by Zordak · · Score: 2, Insightful
      So, I can make a trademark out of common language use?
      I don't know, ask Apple (R) computers who own the trademark Macintosh (R) (a kind of apple, if you weren't aware). Maybe the next time you eat at Burger King (R), you should unleash your fury on the 17-year-old making $6.50/hr., which he used to buy his Nike (R) (a Greek goddess) shoes.

      It's true that the best trademarks are made up words (like Microsoft (R) or Unix (R)). Then there is no crossover with regular usage -- your mark ONLY identifies your brand to anybody in any context. But that does not mean that a real English word cannot be a trademark. It depends on your market segment. Apple would not be allowable as a trademark for a brand of shiny red fruit, but it is perfectly workable as a trademark for a brand of computer. The operative question is whether it is identifiable to a specific brand by the consumer. The cross-licensing between DC and Marvel would appear to defeat that in this specific case. If it's that important to somebody, let him tell a jury and see what they think.

      --

      Today's Sesame Street was brought to you by the number e.
    2. Re:Valid, your kidding me. by Anonymous Coward · · Score: 0

      If it's that important to somebody and he can afford the thousands to prove it , let him tell a jury... There. Corrected it for you.

  103. Correct by GuloGulo · · Score: 1

    "In this case, the meaning of "Übermensch" would be the same as "superman"."

    I agree. But that is the meaning not the translation. It would be translated as "Overman" with the definition of over in this case being "above or greater than, beyond".

    It seems many many other people insist on trying to make the case that because it MEANS superman that it should translate as superman, but the use of "over" in the way I've demonstrated makes perfect sense.

    Shaw got it wrong. I'm done with this silliness now.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Correct by KDR_11k · · Score: 1

      They didn't translate Über-Ich as over-I, did they? While it is the correct translation it just sounds stupid. That's why everyone just says superego.

      Besides, it's a specific term for a subject of philosophy, latin (or maybe greek) is preferred for scientific lingo.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    2. Re:Correct by Anonymous Coward · · Score: 0

      "But that is the meaning not the translation."

      Surely the point of translation is to transfer the meaning of a word/phrase from one language to another. In this way the French term 'syndicat d'initiative' is normally translated as 'tourist office' and not 'syndicate of initiative'. By extension, 'superman' seems a perfectly good translation of 'Übermensch'.

      GuloGulo, seems you are trying to make the point that literal translation is correct translation but not making many converts to your point of view.

  104. Don't Blink or Sweat by flyneye · · Score: 0

    You can't have SUPER HEROES but you can have
    Super Heroes
    Superheroes
    and..............SUPERHEROES.
    BECAUSE...I can have superheroes Ubermenchen superbeings supramen
    I could give a damn what the "big two" are doing.
    They quit being entertaining when Kamandi ended and "Blue Devil" started.
    Underground and small shop beat them blind any day.
    They don't Deserve SUPER HEROES.So many Before them had SUPER HEROES it is public domain.
    so you can tell em to taste taint.Don't be a wuss about it or we'll all have to put up with another microsoft in pulp.

    --
    *Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
  105. Re:DC and Marvel = Underpants gnomes by dukeisgod · · Score: 1

    Easy there, "steal" is such a harsh word. The proper term is to "collect" underpants. The gnomes will now sue you for defaming their character by saying they steal, which will also bring them to "3) Profit!"

  106. Do you feel better? by GuloGulo · · Score: 0, Troll

    You proved nothing, and demonstrated that you're a childish individual.

    Your parents would be proud.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Do you feel better? by ediron2 · · Score: 1

      You ignored my stating this:

      Surely by now we've learned that there are nuances in translation. It's been decades since 'the wine is agreeable but the meat has spoiled' plopped out of some bit of literalist translation software. Likewise here: ultraman, superman, overman... they each have a distinctive flavor to their own meaning but none is a WRONG translation of the german uberman [ed: ubermensch, I mean].

      Several others said the same thing I said in different ways. And life's too short to deal with rhetorical newbieisms like this, so you got foed and a brief sarcastic reply. Which is actually one of my favorite comments in months, on rereading. You really do come across as a bit too self-important when you refuse to admit that multiple translations exist here. And anyone unwilling to admit so simple a mistake, then further foul things up by ignoring your opponent's substance (the above paragraph)... it's nothin' personal, I just only have the 'foes read at -4' feature of slashdot to make sure I never see your posts again...

      Oh, and Kudos to whoever troll-rated me. I shoulda unchecked my default +1 trusted bonus, and am FINE with getting a troll-rating on it.

  107. Ok by GuloGulo · · Score: 0

    So "Ubermensch" translated as "Overman" where "over" means "above, greater than, beyond, more gifted than" is LESS accurate than "Superman"?

    Of course not, and yet you and others will continue to argue otherwise.

    I'm done with this for good now.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Ok by Atzanteol · · Score: 1

      I know you're done, but I don't care. I'm responding anyway. You're ignoring the common *usage* in the language that it is translated to. In English "over" is typically used as "to go over something" physically. Super is typically used for things that are 'greater/better/above and beyond.' At least in the US. YMMV.

      "That was a super play!" not "That was an over play!" "What a super idea!" not "What an over idea!" Etc. Get the picture? The more *correct* translation is the one that properly conveys what you mean to those listening to it. Overman will raise an eyebrow, whereas superman is understood immediately.

      Your dictionary may say they're interchangable, but if you want to be understood then you have to learn common usage. I don't know why you're sticking on this silly point so much. It doesn't even friggin' matter who came up with the term first, as trademark is specific to an industry and does not have to be an invented word. Windows(TM) anybody?

      --
      "Ignorance more frequently begets confidence than does knowledge"

      - Charles Darwin
    2. Re:Ok by Chris+Burke · · Score: 1

      So "Ubermensch" translated as "Overman" where "over" means "above, greater than, beyond, more gifted than" is LESS accurate than "Superman"?

      Yes, because in English "super" is used more commonly to mean "greater than, beyond, more gifted" than "over".

      Both literally mean "above", and both can therefore be used as a literal translation of "uber", but the connotation of "uber" in "ubermencsch" is not one who is merely at a higher altitude than other men, but one who is superior in a qualitative sense. Thus of the two choices "super" is more appropriate to represent the original meaning.

      Others are only continuing to argue because you deny the obvious: Both are valid translations, super is better.

      --

      The enemies of Democracy are
  108. Supervillian still trademark free? by MECC · · Score: 1

    Have they not tradmarked supevillian? They really should, otherwise the message sent to impressionable children and adults will be that in order to stay free, you need to be super-evil.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
  109. Generic? by eonlabs · · Score: 4, Informative

    I think yes, the term is used for a lot of things. Here's what the patent and trademark office shows regarding this:

    SUPERHERO is owned by David & Goliath, Inc. for use on clothing
    SUPER HERO Oooh, this one's for skin cream
    So it isn't reserved across everything, where is it reserved?

    SUPER HEROES FOUND IT!!!
    Goods and services: " PUBLICATIONS, PARTICULARLY COMIC BOOKS AND MAGAZINES AND STORIES IN ILLUSTRATED FORM [(( ; CARDBOARD STAND-UP FIGURES; PLAYING CARDS; PAPER IRON-ON TRANSFER; ERASERS; PENCIL SHARPENERS; PENCILS; GLUE FOR OFFICE AND HOME USE, SUCH AS IS SOLD AS STATIONERY SUPPLY;] NOTEBOOKS AND STAMP ALBUMS )). FIRST USE: 19661000. FIRST USE IN COMMERCE: 19661000"
    So, they technically can ONLY press this against comic book writers (and other publishers).

    --
    I wouldn't consider the mad hatter mad. Just reality impaired. He sure can make a mean cup of tea.
    1. Re:Generic? by pembo13 · · Score: 1

      So there are 3 copyrights on the same word?

      --
      "Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
    2. Re:Generic? by Anonymous+Drunkard · · Score: 1

      What's more interesting is that the USPTO itself includes the phrase "Super Hero" AS A DESCRIPTION for trademark registrations:

      04.01.07 - Aliens; Apollo (mythology); Athena (mythology); Caped characters (super heroes); Ghosts; Mythological beings; Super heroes; Zeus (mythology)

      Can DC/Marvel now sue the US Patent and Trademark Office?

    3. Re:Generic? by eonlabs · · Score: 1

      That's true, it's technically a publication including the phrase Super Heroes.
      I think that's technically valid, although they would never do it because they'd be biting the hand that feeds them.
      Odds are if they did, the trademark office would revoke the phrase, rather than paying the fine.

      --
      I wouldn't consider the mad hatter mad. Just reality impaired. He sure can make a mean cup of tea.
    4. Re:Generic? by eonlabs · · Score: 1

      Actually, there are more. Just Super Heroes probably has 10 or 15, each on a different item type.
      What if someone just was selling a really good sub-sandwich. That could be a Super Hero without infringing on the trademark held by DC and Marvel.
      If you include everything that has a trademark with that word/phrase or derivatives in it, there's far more that (on the order of a few hundreds).
      I'm certain there are overlaps, but because DC and Marvel have had the patent since 1966, I think theirs probably takes precedence over most of them.

      --
      I wouldn't consider the mad hatter mad. Just reality impaired. He sure can make a mean cup of tea.
    5. Re:Generic? by Anonymous Coward · · Score: 0

      I think the point is that you know a term has reached a point of extreme generic usage when to describe it you invariably use the same term. Such as saying xerox covers making xerox copies. Or the aisle containg cough medicines and kleenex is where you should go to pick me up some kleenex. And super heroes is an even more generic term than those two examples. It's plain english. It's not even made up.

  110. Generic terms trademark by darrellm · · Score: 2, Informative

    If this is allowed to continue then the next thing you know some company will trademark generic terms like "Windows". Sheesh..

  111. Mod Parent Up by KeithIrwin · · Score: 1

    The editors really need to check for freshness on this one.

    Keith

  112. This is old news by Anonymous Coward · · Score: 0

    Um, did anybody chack the date on TFA? It was posted 2 years ago. This is old news.

    Also, the book folded over a year ago.

  113. This explains it by GuloGulo · · Score: 0, Redundant

    "I know you're done, but I don't care. I'm responding anyway."

    Right, because you don't listen. Despite the fact I stated I was done, you decided to rant anyway. YOU DON'T LISTEN. Which is really funny because then you say this

    "I don't know why you're sticking on this silly point so much."

    I'm not. YOU'RE the one replying to someone who finshed commenting on the topic a while ago.

    Apart from insisting you're correct when you're wrong, you should also examine why you think it's ok to call someone out for something when you're doing it yourself.

    And then maybe ask yourself if that same hypocrisy and bull headedness are present in other areas. Like the current subject, which you're wrong about, but continue to argue over.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:This explains it by Atzanteol · · Score: 1

      Hrm. Yes. IHBT I see. Thanks. HAND.

      --
      "Ignorance more frequently begets confidence than does knowledge"

      - Charles Darwin
    2. Re:This explains it by Jon+Luckey · · Score: 1
      Hrm. Yes. IHBT I see. Thanks. HAND.

      That's just what I was thinking too. IHBT/HAND. Congrats on beating me to the announcement.

      Of course G.G. really let the mask slip when he started babbling about logic and repeated assertions, when that's all he had only done, and without an supporting data.

      Not exactly subtle. But hey what can a troll do.

      Ich bin nicht ein Berliner

      --
      -- 3 events that reshaped the world in the 20th century: WW1, WW2, and WWW
  114. This is retarded by ShieldW0lf · · Score: 4, Insightful

    Seriously, this is the dumbest thing I've ever heard. A trademark is a mark of trade. It's so you know who you're dealing with. If you buy Kleenex (TM), you know you're getting it from the same organization you did last time.

    So if you hear "Super Hero Comic", do you know which organization you're dealing with? No, you don't. It could be either of two competing organizations that produced it. So it's not a trademark, it's just two big companies trying to keep competitors out. This should not be permitted.

    --
    -1 Uncomfortable Truth
    1. Re:This is retarded by Anonymous Coward · · Score: 0

      It could be either of two competing organizations that produced it? What the hell? No one else makes superhero comics?

    2. Re:This is retarded by ShieldW0lf · · Score: 1

      It could be either of two competing organizations that produced it? What the hell? No one else makes superhero comics?

      Not legally, apparently.

      --
      -1 Uncomfortable Truth
  115. My Dad is a superhero ! by UberHoser · · Score: 0

    Damn straight ! Go sue me Marvel/DC. I dare ya !

    --
    Guns are for wimps... Use a crossbow.. this way you can pin them to their chair when you go postal.
  116. That's ridiculous by GuloGulo · · Score: 1

    GP made the assertion, it's up to him to support it. He stated that something was true, yet gave no evidence that the heroes of myth are equivalent to superheroes.

    So why did you post to me looking for evidence? Did you do the same for the GP?

    Read the Wiki. It explains it better than I could.

    http://en.wikipedia.org/wiki/Superhero#History_of_ superheroes_in_comic_books

    But more than that, you should ask yourself why you only ask for evidence from people who disagree with you, instead of from everyone making assertions. That's your bias, and you should try to improve yourself by doing away with it.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:That's ridiculous by Mr.+Slippery · · Score: 1
      He stated that something was true, yet gave no evidence that the heroes of myth are equivalent to superheroes. So why did you post to me looking for evidence? Did you do the same for the GP?

      The GP's point seems obvious to me; the Greek myths feature heros with power above and beyond those of ordinary men. Super-powers. Thus, super-heroes.

      People have been pointing out how superhero stories fit the Campbellean monomyth for years. Roger Zelazny makes mention of it in his introduction to Gaiman's The Book of Magic, for example.

      I'd be interested in an analysis to the contrary, and was hoping you might has one. Instead all I've seen from you on this thread can be summarized in "Nah-uh!".

      I'll even get you started: one might argue that a distinguishing feature of the modern superhero from the classic super-powered hero is the "secret identity". Which is a very interesting characteristic; as Salman Rushdie said: :

      ...the lesson they taught children - or this child, at any rate - was the perhaps unintentionally radical truth that exceptionality was the greatest and most heroic of values; that those who were unlike the crowd were to be treasured the most lovingly; and that this exceptionality was a treasure so great and so easily misunderstood that it had to be concealed, in ordinary life, beneath what the comic books called a "secret identity." Superman could not have survived without "mild-mannered" Clark Kent; "millionaire socialite" Bruce Wayne made possible the nocturnal activities of the Batman.

      Except, that than excludes from "superhero-dom" those without secret identities, and I do believe there are a few from the comics. What about Professor Xavier? Or Swamp Thing? I'll leave it to those more familiar with comics to debate this point.

      But more than that, you should ask yourself why you only ask for evidence from people who disagree with you, instead of from everyone making assertions.

      Issac Asimov once said something to the effect that if someone claimed to have the kilograms of salt in their lab, you'd not ask for any additional evidence; if they said they had ten kg of gold, you'd want to see it before accepting the claim; and if the claimed to have ten kg of plutonium, you'd call bullshit without extraordinary evidence.

      That ancient myths featured super-powered heroes, is an "I have a bunch of salt" type of claim.

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
  117. Let me ask you something by GuloGulo · · Score: 1

    Why would you ask me that when you can look it up for yourself? I'm not being a jerk, I want to know.

    Why do you think that asking me a question you can find an answer to is worthy of a response? Why can't you just look it up like I did?

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:Let me ask you something by Anonymous Coward · · Score: 0

      Why would you ask me that when you can look it up for yourself? I'm not being a jerk, I want to know.

      At a guess, I'd say it was because your comment was of no apparent relevance to the discussion unless Superman was referred to as a "super hero" back then. I think his post was a polite way of saying "Is your comment relevant or were you just posting random facts?"

      Your response to such an innocuous question seems quite staggeringly defensive.

    2. Re:Let me ask you something by Sancho · · Score: 2, Insightful

      Here's my line of thinking when I posed that question:

      Ok, this guy's trying to refute this guy who claims that Marvel didn't coin the term "Superhero." However, all he says is that Superman was created in 1938. This doesn't directly refute the claim because "Superman" isn't the same as "Superhero". Now a couple of things are possible here:

      1) He knows that they called him a superhero, but failed to mention it in his post. In this case, asking the question points out that this piece of information which is vital to connecting the argument was missing, which a) gives me the answer without any expended effort searching and b) might help that poster make better and more informative posts in the future, or

      2) He doesn't know or knows that Superman wasn't called a superhero, at which point my question becomes a rhetorical refutation of his post. In this instance, I care less about the actual answer and more about pointing out the mistake in the post, as is fairly common on Slashdot anyway, as well as deflecting another attempt to post a true fact in order to create the impression that some other implication is true.

      Ultimately, while I'm mildly curious to know whether or not Superman was called a superhero pre-1942, my curiousity doesn't extend to searching for some piece of evidence on the Internet to support that claim. You made the assertion without the key fact that makes it true, so it's not all that unreasonable to ask you to back up your implied claim. So if conversation is stimulated by my question and I happen to find out the answer, great. If not, well frankly, my life isn't going to be less complete.

    3. Re:Let me ask you something by Anonymous Coward · · Score: 0

      Why would you ask me that when you can look it up for yourself? I'm not being a jerk, I want to know.

      Nah, you're justing being a lazy ass. You mentioned 1938 as if it means something, so look it up yourself instead of expecting others to prove your point for you.

    4. Re:Let me ask you something by Tekzel · · Score: 1

      Ouch, its not often you get to see a complete literary beatdown in one transaction, but there it is. I certainly wouldn't want to be on the other side of that one.

      Anyway, back to the topic at hand. This is one of the most ridiculous things I have heard. Superhero... now sue me you dimwits.

  118. What encyclopaedia is that? by Jerk+City+Troll · · Score: 1

    Only old people use Britannica.

    1. Re:What encyclopaedia is that? by Flower · · Score: 1

      And come up with better content than you no less.

      --
      I don't want knowledge. I want certainty. - Law, David Bowie
  119. This isn't news. And if it is it is old news. by tbumpus · · Score: 1

    This was a over a year ago. This is not a recent development.

  120. look, it's Stupored Zeroes! by swschrad · · Score: 1

    posted under the Fair Use doctrine of the US Copyright Act as a review of methods and products of the Marvel Comics group

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  121. "Overpriced cr@p with more than 50% full-page ads" by toriver · · Score: 1

    Trademark that, b!tches.

  122. Working links by dpille · · Score: 1

    http://tarr.uspto.gov/servlet/tarr?regser=serial&e ntry=78356610 http://tarr.uspto.gov/servlet/tarr?regser=serial&e ntry=76526513 (ice cream, actually) http://tarr.uspto.gov/servlet/tarr?regser=serial&e ntry=73222079 (dear lord, I posted elsewhere that there's no way the USPTO would allow that mark to be registered for those goods. Is it even remotely possible the term wasn't in generic use 25 years ago??)

    1. Re:Working links by eonlabs · · Score: 1

      Thanks, I didn't realize that the links were bad because the search hadn't expired.

      --
      I wouldn't consider the mad hatter mad. Just reality impaired. He sure can make a mean cup of tea.
  123. lost cause by nuzak · · Score: 1

    This is just legal bullying to enforce a mark that they know they've already lost.

    Sincerely, I think they just xerox off these threats to everyone to augment their balance sheets that are as limp as damp kleenex. Their case is solid as a pile of jello.

    --
    Done with slashdot, done with nerds, getting a life.
  124. The only silver lining... by danielobvt · · Score: 1

    That the artist and his company are getting a good chunk of business driven their way... I know that I was interested enough that I ordered the graphic novel that they had on their site. Daniel

  125. Time to Fire Up the Old Thesaurus by Nom+du+Keyboard · · Score: 1
    Super Hero
    Wonderful Hero
    Great Hero
    Marvelous Hero
    Fabulous Hero
    Tremendous Hero
    Very good Hero
    Excellent Hero
    Splendid Hero
    Terrific Hero
    Superb Hero
    Brilliant Hero
    Superior Hero
    Super Hero
    Better Hero
    Enhanced Hero
    Improved Hero
    Outstanding Hero
    High-quality Hero
    Best quality Hero
    First class Hero
    High-class Hero

    So have the gotten to them all? Probably not. Just use a new one each issue in protest and your fans will love you.

    And since when is a trademark owned by two companies at once for the same product?

    I trust this guy has talked to his lawyers and someone believes the comic companies have a case, but it seems to this observer that he was cowed by yet another SLL (Scary Lawyer Letter).

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  126. I, for one, welcome our copyrighted s****heroes. by griffjon · · Score: 1

    This one time, I was getting mugged in a dark alleyway, and SouperMan came to rescue me. I thought I was saved, but all he did was give the thug a bowl of hot soup and a card advertising some restaurant. I felt totally gyped.

    --
    Returned Peace Corps IT Volunteer
  127. Any time Slashdot posts a legal article... by spun · · Score: 2, Funny

    I always look for the "cpt kangarooski"(tm) brand posts. Quality legal information at a reasonable price, you can't go wrong with a "cpt kangarooski"(tm) post!

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  128. Big Deal... this is not news. by shawnl · · Score: 1

    Oh for crying out loud. Let's put this in perspective. Only Marvel and DC comics have the right to use the term "Super-Hero" to sell a comic or other publication.

    That prohibits use of the term on the cover or title of any such publication by anyone else.

    However, you can still write books about garishly costumed people with powers beyond those of the average man. You can even call them super heroes between the covers of the book! You just can't use the term in the marketing of the book.

    Hey even mighty DC Comics ended up on the short end of that stick. They have the rights to the original Captain Marvel character (aka Billy Batson, as published originally in Fawcett Comics, later bought out by DC). However, during the time between Fawcett's last publication of the character and DC's resuming it, the trademark lapsed. Marvel Comics asserted trademark rights to any derivative of the term "Marvel" on a comic book. They even went so far as to create their own character named "Captain Marvel"

    DC Still publishes books featuring their Captain Marvel, but cannot use his name on the cover of any of the comics. Nor on any related merchandise. Instead they refer to "Shazam!", the word used by Billy to become Capt. Marvel (and the name of the wizard who gave him those powers.

    This is just a whining campaign by some people who were ignorant of the existing trademark on the term Super-Hero. They just have to stop using the term on the covers of their books. What's the big deal? ( They're probably doing all this complaining to get their book some cheap publicity, I guess)

    --
    Be Seeing You, Shawn Levasseur -Rockland ME
  129. Re:I, for one, welcome our copyrighted s****heroes by kn0tw0rk · · Score: 1

    Maybe the thug had some cruton-ite and was thus saved from the punishment that could have been dish'ed out. ;)

    --
    See my art -> http://herbevore.deviantart.com
  130. Re:"Variations thereof" like these? by NereusRen · · Score: 1

    Our Herpes
    Pure Horse
    He so pure
    See ho purr


    Well, that one doesn't even have the same *number* of letters... so I guess that means you're free to start marketing comic books under that name any time now. Just don't tell me what they're going to be about, please. :)

  131. I'm suing, by mliikset · · Score: 1

    some of them aren't even super, just spider or atomic. I have a right to know if some of them just have skilz. Those of us who are really super take these things seriously.

  132. It could be worse... by Powercntrl · · Score: 1

    ...it could've been a dupe of a years-old story.

    That "arcing capacitors cause plasma TV recall" article got posted again too. I'm still trying to decide if it's the capacitor manufacturers or Slashdot who have worse quality control. At least Slashdot doesn't burst into flames when it fails... Err...

    --

    ---
    DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
  133. Duh - can Ford trademark the word "CAR"? by Anonymous Coward · · Score: 0

    This is like Ford getting together with Peugot to trademark the word "car" and prevent other car manufacturers from using it.

    Or Microsoft preventing others using the term "operating system".

    BTW: "Windows" was used by others before Microsoft to develop a windowed interface.

    Quote: Lindows.com on Tuesday won an important early tactical victory against Microsoft in their ongoing trademark dispute. The judge ruled that 'windows' must be considered in its historical user-interface context.

    http://www.eweek.com/article2/0,1895,1524941,00.as p

    Microsoft paid $20 million so that Lindows give up the Lindows name and assign related Web domains to them.

    Garry Anderson - skilful.com - wipo.org.uk

  134. The Market will fix it! by spun · · Score: 1

    You have to understand, Libertarians believe that the free market will fix everything, and that all evil comes from government coercion. They will twist themselves into pretzels in order to uphold those points. Therefore, there is no way they could ever admit the utility of something government enforced like trademarks. They would have to throw out their entire philosophy. Try talking with them about monopolies and externalities and you will see the kind of "nyah nyah nyah nyah I CAN'T HEAR YOU!" craziness this engenders. It's as if they have invented an entire new language where you can't even express the idea of government doing something useful.

    It makes arguing with them rather pointless, so I generally don't even try anymore.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  135. Isn't this like Band Aids? by squintone · · Score: 1

    I'm not sure, but didn't the Company that makes Band-Aid brand bandages have to change their labeling from just Band-Aid to Band-Aid Brand Bandages? Isn't there a precedent for losing the rights to a term you invented if that term enters the lexicon as a generic description of the product?

  136. heroes by schroet · · Score: 1

    9x out of 10, if you ask someone to name a "superhero" they are going to name one of DC or Marvel's characters.

    Can't blame the companies for attempting to prevent the "dilution" of their brand recognition.

  137. Can't a term be returned to public use by Anonymous Coward · · Score: 0

    Wasn't this what Kleenex from Johnson and Johnson fought over for tissue and Xerox for photocopies?

  138. ali g by afxgrin · · Score: 1

    Do people commonly refer to them as batty boys instead?

  139. Obscure /. reference. by Jerk+City+Troll · · Score: 1

    I was attempting to make a joke based on an previous story titled “In Korea, Email Is Only For Old People”.

  140. JESUS - Prior Art. by Anonymous Coward · · Score: 0

    gods, Greek, German, Egyptian, Roman, Jewish, Mayan, Aztec, Native American, Hindu, Norse, etc.

    The original SUPER HEROS, Titans, Valkyries, Heros of Old, Giants, the sons of gods mating with the daughters of men.

    So piss off, silly cartoon drawers!

    JESUS said, 'I am the truth the way and the life.'
    Raises people from the dead (and he didn't have to spin the planet backwards to do it!)

    Can Greek and Roman pagan churches sue Harry Potter for intellectual property theft?

  141. Diesel Sweeties by icleprechauns · · Score: 1
    --
    I'm a signature virus. Please copy me to your signature so I can replicate.
  142. apples to retards by Anonymous Coward · · Score: 0

    I'm sure words like Word, Excel, Office, and Windows have been in use for more than fifty years and that didn't seem to slow things up too much.

    Not with respect to specific software programs, fuckwit. Wheras "superhero" is almost exclusively used with comic book charachters.

  143. Not the same ring to it... by rinkjustice · · Score: 1

    Cory Doctorow recommends we not use the moniker "super-heroes" anymore and to replace it with "underwear perverts", but changing my website name to ZerotoUnderwearPerverts.com doesn't have that "zing" I'm looking for.

    Hey, Cory's a cool guy and I'm definetely a fan of his stuff, but I'm second guessing his latest recommendation.

  144. Zipper, Asprin, Superhero by edward.virtually@pob · · Score: 2, Insightful

    Assuming for the sake of argument that D.C. and Marvel did invent the term "superhero", it has obviously lost its exclusivity to these companies in common usage. Much like Zipper and Asprin, which began life as trademarks but became "ordinary" words through usage and were properly ruled to be such. If the legal system still worked, I would suggest other comic publishers ignore D.C./Marvel's attempt to abuse trademark law to surpress competition. But since these days the court could (ignoring the relevent precident) rule in favor of D.C./Marvel . . .