Domain: fortune.com
Stories and comments across the archive that link to fortune.com.
Comments · 750
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Welcome to the moon, judge Mendes
Where people hacking your voting machines within 90 minutes is apparently only a conspiracy theory:
http://fortune.com/2017/07/31/...I guess you believe in the easter bunny and the security of E-Voting?
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Meanwhile...
Netflix's DVD business is alive and well with 100,000 titles. As for Netflix's streaming service, it offers only 5,600 titles.
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Don't follow the news much?
I'll be over here holing my breath waiting for wages to finally go up.
Looks like you can breathe now
And more recently, Costco...
Thanks Trump!
P.S. if you vote for any Democrat, they have promised to the last being to cancel the tax cuts when they come up for renewal in a few years. Which amusingly means canceling the tax cuts only for people, not the corporate tax cuts which were permanently lowered.
It's especially sad as normally I vote for either Democrats or Republicans or Libertarians or Greens, just whoever I like best. But this global war on the people the Democrats seem to be undertaking has taken them right off the list of anyone I can seriously vote for (in national elections anyway, local is still usually more removed).
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Re:Ok
there are jobs, but not well paying jobs. i think it has to do with all the profits the corporations are not making...
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Re:Tablets themselves are dying
Tablet sales worldwide are down year over year, and have been for several years. Most people just don't have a need for a device between their phone and their computer. Not surprising that it isn't Google's priority.
Ahem.
Not for Apple, they aren't:
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Re:Seven twiddlers and a woofer...
If you can't read the Wiki link (high-fidelity equipment has inaudible noise and distortion, and a flat (neutral, uncolored) frequency response within the human hearing range) then there is no hope for you. But then, we know you're an Apple fanatic, so there was no hope to begin with, so... Perhaps you should check reviews other than Apple Fanboi sites. Seriously, anyone who thinks a HomePod sounds better than a SONOS Play:1 is either deaf or a dyed-in-the-wool Apple Cultist.
I can read fine.
It's STILL SUBJECTIVE.
"Inaudible noise and distortion". Inaudible to WHO? And what KIND of Noise and Distortion, since IM distortion is MUCH more audible, depending on the frequencies involved, than THD is (haven't we had this discussion already?)
"Flat frequency response". Again, since NOTHING has a PERFECTLY-FLAT frequency response, that is an utterly impossible-to-achieve spec, sorry!
Oh, and do you really think that pitting ONE HomePod against TWO SonosOnes is a fair comparison?
In fact, the C/Net Review flatly states that:
"As we found in our review, the $349 (£319, AU$499) Apple HomePod is an accomplished speaker. By itself it outperforms the $199 (£199, AU$299) Sonos One, winner of our Editors' Choice award as the all-around best smart speaker."
[Emphasis mine]
So, Let's try TWO SonosOnes against TWO HomePods. Howabout THAT?
I NEVER said that the HomePod was the CHEAPER speaker, now did I? And THAT is the ONLY criteria where your C/Net review makes it's comparison.
So now, you have switched the argument from "Is the HomePod 'High Fidelity' " (whatever THAT means!) to "Is the HomePod more COST-EFFECTIVE than the SonosOne?"
BZZZT! Nice try, fucktard.
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Re:Seven twiddlers and a woofer...
If you can't read the Wiki link (high-fidelity equipment has inaudible noise and distortion, and a flat (neutral, uncolored) frequency response within the human hearing range) then there is no hope for you. But then, we know you're an Apple fanatic, so there was no hope to begin with, so... Perhaps you should check reviews other than Apple Fanboi sites. Seriously, anyone who thinks a HomePod sounds better than a SONOS Play:1 is either deaf or a dyed-in-the-wool Apple Cultist.
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Re:High Cost of Damaging the Brand
A lot of people don't realize how little the reaction some fans had to The Last Jedi harmed the franchise.
The force awakens made 120 Million the first day. Solo movie make 14 million.
http://www.boxofficemojo.com/alltime/days/?page=open&p=.htm
http://variety.com/2018/film/news/solo-a-star-wars-story-box-office-opening-thursday-1202822049/The books and toys are still selling.
Eventually this denial of reality that caused the absurd Admiral Tumblr, complete trashing of established characters, denouncement of fan desires, SJW themes, and complete disregard for verisimilitude came back to roost as a 88% loss in gross revenue. Keep denying reality and your customers will keep denying your paycheck.
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Re:Here's the problem
So you think it's impossible for a machine learning algorithm to learn that novelty is something you like.
Not impossible, but not happening right now.
It's probably similar with the "threat to democracy" filtering. You probably didn't get all that many new and different ideas from traditional media.
Traditional media had standards that doesn't exist on the Internet. The threat is already here, More than half the population are getting their news form Social Media. The current leader of the free world is a product of the this Echo Chamber effect and the peace we enjoy is currently under threat because of it.
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Strange markup
Why do they italicize random words in the otherwise well written article?
American adults suffer an average of two to three colds per year and children catch even more, according to the Centers for Disease Control (CDC).
Developed at the Imperial College London, the molecule targets a protein in human cells that cold viruses use in order to replicate and conquer.
(sic)
Here's another recent article from fortune.com:
The study also claims that young people who start using marijuana before they use other drugs are more likely to become heavy users and have cannabis-related HEALTH????? problems in the future.
(sic)
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Re:Amazon's newspaper flames Trump for charging mo
Let me help you out with a piece of advice: google is fucking easy to use.
https://www.nytimes.com/2018/0...
http://observer.com/2018/04/tr...
http://www.politifact.com/trut...
https://www.snopes.com/fact-ch...
https://angrybearblog.com/2018...
http://www.businessinsider.com...
http://fortune.com/2018/03/29/... -
Re:Everything that's wrong with U.S. politics
My point was P(pickup), not P(found). But you knew that.
If you really want to challenge my argument, instead of a strawman you should challenge me to provide citations of this (and similar) douchey behavior happening prior to the FCC's 2015 Open Internet Order. If you did that, I would list:
* Major ISPs throttling Netflix, et al.
* Verizon stating on-record that they would like to charge services for better access to their subscribers
* Madison River (ISP) blocking vonage
* Comcast (ISP) blocking P2P applications
* Telus (ISP) blocking access to a website critical of them
* Shaw (ISP) charging a 'QoS fee' to subscribers using competing VoIP solutions
* AT&T blocking VoIP apps on the iPhone
* AT&T, Sprint, and Verizon blocking Google Wallet
* Verizon blocking tethering apps
* AT&T charging extra if iPhone users want to use facetime, instead of AT&T's competing productNo one would put up with a power company that charged more for electricity to power appliances that weren't also bought from them. And yet, when a company that is a combination of ISP and content provider decides to trollishly increase the cost of competitive content streaming, somehow that's OK? SMH.
You ended with a point about opening up more spectrum & increasing service (which I take to mean that the former would cause the latter.) I can't personally speak to the matter of opening up more spectrum, because I don't know how much spectrum sits fallow. I would be surprised if much did.
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Re:Tariffs have been a tool that works
Tim Cook, like so many others, does not seem to understand that Trump's not actually implementing most tariffs, he is just using them as a tool - asking fir China to reduce import fees or else he'll implement the tariffs. Because Trump is kind of crazy, the Chinese can't tell if he will or not so they actually back off.
Trump's use of tariffs as a threat is working.
He also walked away with a $500M loan from the Chinese government to build a resort in Indonesia. But you’re right, he totally did all of this to reduce China’s import tariffs on US products.
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Re:Tariffs have been a tool that works
Tim Cook, like so many others, does not seem to understand that Trump's not actually implementing most tariffs, he is just using them as a tool - asking fir China to reduce import fees or else he'll implement the tariffs. Because Trump is kind of crazy, the Chinese can't tell if he will or not so they actually back off.
Trump's use of tariffs as a threat is working.
It is amazing how many people don't realize that's how Trump creates leverage. Even major news anchors don't indicate they have the slightest clue. They are so consumed with being mad they can't even think.
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Tariffs have been a tool that works
Tim Cook, like so many others, does not seem to understand that Trump's not actually implementing most tariffs, he is just using them as a tool - asking fir China to reduce import fees or else he'll implement the tariffs. Because Trump is kind of crazy, the Chinese can't tell if he will or not so they actually back off.
Trump's use of tariffs as a threat is working.
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Like Virgin Galactic, this is more vapourware
Virgin have a long history of announcing big splashy projects that never come to pass. Tom Bower's "Branson : the man behind the mask" reveals a lot of the detail about how they operate.
The most egregious example is Virgin Galactic. Branson soaked a ton of public money (another common feature of Virgin projects - someone else is always footing the bill, and more often than not they're taxpayers) and has regularly promised that space travel would be open soon to fare-paying passengers, yet has consistently failed to deliver.
He's made other claims, such as this one about working on an electric car which we can be sure is almost certainly rubbish as Virgin haven't a clue about carmaking or manufacturing in general, much less the capital to even try. Or the claim made about reduced-carbon jet fuel. You'll note a typical pattern - it's claimed to work and pass all the tests, yet mysteriously nobody appears to be buying it, and when you google it the only thing you can find are the usual smattering of breathless press releases.
The pattern here is familiar. Outside investors have been sucked in and Branson is already claiming that it is in the "early stages of commercialisation". I'll bet a bottle of Virgin premium vodka that within 12 months the press attention here is the last we'll hear of this project, and within 12-18 months it will quietly disappear.
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Re:Only if you like suburban sprawl
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Data doesn't support conclusion
Here's some data: by an informal count of gender-recognizable top 1000 kernel contributors to Linux kernel I did several years ago, there were 8 women (I recognize western and slavic names, first names I didn't recognize were skipped). A more thorough count of all "key" packages (as defined by testing migration criteria) in Debian Stretch, where I tried to guess gender based on first name, ldap, ~60 seconds of web search for that person -- shown 0.9% of last uploaders being female, with each female having only 60% packages on the average (although, with low population of data, this last figure might be not significant enough).
your data is interesting. You go on to make a conclusion, however, that is not based in any way on that data. You conclude "Thus, I believe this is approximately the natural gender ratio of skilled software engineers." However, your data would just as reasonably fit a conclusion "Thus, I believe that there are things in the software community that discriminate against women and drive women away from the community."
Like, perhaps, constant and unrelenting harassment:
http://fortune.com/2018/02/06/brotopia-emily-chang-tech-sexual-harassment/
https://www.theguardian.com/technology/2018/feb/28/google-lawsuit-sexual-harassment-bro-culture
https://www.theatlantic.com/magazine/archive/2017/04/why-is-silicon-valley-so-awful-to-women/517788/
https://www.mercurynews.com/2018/02/23/google-bro-culture-led-to-violence-sexual-harassment-against-female-engineer-lawsuit-alleges/
https://www.nytimes.com/2017/06/30/technology/women-entrepreneurs-speak-out-sexual-harassment.htmlSince one of the things he was objecting to was a code of conduct saying
Harassment and other exclusionary behavior aren't acceptable. This includes, but is not limited to: Violent threats or language directed against another person. Discriminatory jokes and language. Posting sexually explicit or violent material. Posting (or threatening to post) other people’s personally identifying information (“doxing”). Personal insults, especially those using racist or sexist terms. Unwelcome sexual attention. Advocating for, or encouraging, any of the above behavior.I think he doesn't have any interest in solving this problem.
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Re:Higher height is just terrible
What are you talking about? I live in America, I own a Toyota, it was manufactured by Hino (a subsidiary of Toyota) in Japan. And yes, it really was made in Japan, (the VIN starts with J). The one, SINGLE joint Toyota/GM plant (NUMMI) was shut down in 2010.
I've owned several Japanese cars, and they were all built in Japan and came over here on a boat. But these days, it's common for Japanese cars sold in America to be made in America from American parts, including Toyotas.
Now the Germans, they mostly don't build vehicles here. BMW builds most of the X series here, VW builds the Passat and Atlas, and Mercedes builds GLE and GLS-class vehicles here, and that's about it. However, that does probably account for most American consumption of German vehicles today.
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Re: It was more than that
So - President Obama had a hard-line with Chia-Head in North Korea, antagonizing the munchkin until he finally threw a tantrum - and realized he really was a munchkin?
Because insults on twitter convinced Kim Jong-un change? You have to admit that seems rather unlikely.
That the tax break passed was an Obama push?
The tax cuts only started in 2018, so unless Donald has some kind of time machine that allows him to push policies into the past, it's unlikely to have already have had a significant effect on the economy.
That actual deportations of illegal immigrants (the Obama Administration used to count "prevention at the border" as a deportation - which it clearly is not) are up because of President Obama?
I'll give you the illegal immigration one, even though the U.S actually deported fewer people in 2017 than 2016 (mostly because significantly fewer people were caught trying to enter the country illegally). Trump's government actually did deport far more people who were living and working in the United States than the Obama government did.
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Finland
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Universal basic income simply doesn't work
Ask Finland.
http://fortune.com/2018/04/19/... -
Re:The sound of "AI" hype dying
Fair point - they were shuttling passengers around for months last year, but with a safety driver. Then they took out the safety driver in November, but I didn't realise they stopped taking passengers for a time - the driverless cars were empty. According to this link, they've been taking actual passengers again for the last month, still sans drivers.
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Re:no
http://fortune.com/2018/04/07/...
https://www.wsj.com/articles/t...
https://itep.org/is-the-trump-...
https://www.msn.com/en-us/vide...
https://www.nationalreview.com...
https://www.nasdaq.com/video/t...
There yah go. Because you're a fucking idiot doesn't mean reality gives a fuck about what you think, it just means you're a fucking idiot. -
Re:lol..
Who are "they":: everyone learned, people who know how the internet works, and most techies..
http://fortune.com/2017/11/21/...
Here we are, exactly where everyone who understands the internet and online freedom knew we would be when net neutrality got repealed:
Facts:
- increased end user cost: instead of a regular $11 subscription, its now $14.
A "cable company" is "bundling" a specific website..
. Yahoo has been purchase by "Oath" and is sharing information with Verizon. opt out features don't work
https://www.cnet.com/news/yaho...
- Less choice : If you don't pay their pay-o-la, they will cripple (or in the cable cabal term, deprioritize ) your service. there is no longer a rule to stop them.
There absolutely no consumer benefit. As we all knew would happen. It's an estimated 8 billion dollar gimme to the cable cabal. more cost, less choice. If you want to say otherwise, give specific examples. -
Sure about that?
There's two sides to every story. Costs to the taxpayer aren't always in the form of direct payments.
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Re:Hahahahahaha why?
http://statisticstimes.com/eco...
https://www.focus-economics.co...
http://www.imf.org/external/da...
China growth 6.5% US growth 2.3%
http://fortune.com/2018/02/23/...
President Trump didn’t quite get the 3% GDP boost he was hoping for in 2017, but at 2.3%, the U.S. economy is chugging along. Meanwhile, India and China soared more than 6%, and overall global growth saw a 2.9% increase. -
Re:blah, blah, blah
they're certainly not covering the mess now, when they clearly got it so wrong.
Is this the media that isn't covering it?:
https://www.wsj.com/articles/t...
https://nypost.com/2018/04/10/...
http://fortune.com/2018/04/10/...
https://www.foxbusiness.com/ma...I skipped the tech sites which are all covering it too and just quoted sites that actually are more general purpose.
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Re: Yes please
A few US states accept bitcoin to pay taxes. Arizona , as example. http://fortune.com/2018/02/10/...
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Re:WTF?
Rewriting history. Elon said the problem was easy to solve in 2015, and that he would let his car drive him coast to coast before the end of 2017.
Basically he was saying Tesla had an autonomous vehicle technology that was just around the corner.I'm with you that they never said that this technology was implemented in their current cars.
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Re: Credit
Oh, stop. Plenty of auto makers do voluntary recalls all the time.
Including GM and Toyota?
http://fortune.com/2015/08/24/...
http://abcnews.go.com/Blotter/... -
Re:Use our Postal System as their Delivery Boy?
The USPS is not funded by taxes you fucking dolt.
Here's some bread for your bullshit sandwich:
American taxpayers give an $18 billion gift to the post office every year
Got any more crap you Amazon shills want to sell?
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Re:Trump is referring to post office subsidizing A
This is in reference to the post office subsidizing Amazon deliveries.
Short summary: Amazon pays $1.46 per package less than it actually costs to deliver. That is absolutely Amazon's gain at the expense of the post office.
If you doubt the post office is in a special relationship, what other company gets Sunday delivery for the post office? How is that fair to the workers, it's not like the post office charges Amazon more for that. They deliver the most mundane things on a Sunday, it's not even special orders...
This is why I like Trump's tweets quite a bit, as he seems to have a habit of making public things people seem to want to hide or ignore.
You are apparently under the illusion that USPS is forced to give Amazon a special deal. WTF, you are a dumbass.
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Re:Pot, meet Kettle
The only public tax return we have from Trump shows he paid about $38 million in taxes at least one year.
Not paying taxes after a bankruptcy is smart because then you are following the tax law which allows deductions for things like that. Not doing so would indeed be the opposite of smart: AKA dumb, which is what you are for implying taking deductions is not smart...
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Trump is referring to post office subsidizing AMZ
This is in reference to the post office subsidizing Amazon deliveries.
Short summary: Amazon pays $1.46 per package less than it actually costs to deliver. That is absolutely Amazon's gain at the expense of the post office.
If you doubt the post office is in a special relationship, what other company gets Sunday delivery for the post office? How is that fair to the workers, it's not like the post office charges Amazon more for that. They deliver the most mundane things on a Sunday, it's not even special orders...
This is why I like Trump's tweets quite a bit, as he seems to have a habit of making public things people seem to want to hide or ignore.
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Re: Response Intel vs AMD
there will be no exodus from PCs to other platforms. PCs have their roles in the market. the gaming industry and corporate clients still need very beefy desktops/workstations. just because YOU don't need a PC does not mean that nobody needs one. you are either a troll or have a limited mindset.
You are truly nothing more than a fucktard that knows nothing. A mass exodus a href="https://www.forbes.com/sites/adamhartung/2016/04/15/pc-sales-in-q1-drop-more-than-10-are-you-surprised-do-you-care/#511d115273bb"> is already happening. There is nothing a PC can do that a tablet cannot. The reverse will not be true as there will be things a tablet can do that a PC cannot. Within five years there will be no need for a PC other than for stupid old fucks like you. The microchip division Intel is hemorrhaging money and soon AMD will face the same fate as Microsoft and Sony get away from X86 for their gaming systems and they will go with ARM or some other microprocessor architecture as they go portable much like Nintendo. Face it, you old fucks love old even if it means staying with insecure relics from another era. I have facts while you have nothing.
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Re:"How Your Returns Are Used Against You"
In a world where people return dead Christmas trees weeks after Chritsmas, are you really surprised?
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Re: Seen all of this before
None of the positive things have something to do with a walled garden. At best the malware thing has to do with an app store.
Walled garden only helps if somehow having e.g. root access makes you unable to resist installing random crap from the internet, but then I would say a better impulse control would on your side would be a worthy thing to strive for instead.
Security and updates you can mostly get from select vendors on Android as well, though admittedly it is a big issue because most smartphone companies are a sad joke when it comes to software competence, and the little they have they decide to spend on useless crap."Random crap from the internet"?!? Boy, THAT's rich!!!
HOW many reports of Malware have their been regarding APPROVED Apps from the Google Play Store?!?
https://9to5google.com/2018/01...
https://www.cnet.com/news/goog...
http://www.zdnet.com/article/p...
http://fortune.com/2017/09/14/...
https://www.digitaltrends.com/...
https://blog.malwarebytes.com/...
https://www.wired.com/story/go...
Genuinely sorry if there are (likely are) dups in the above list. But you get the picture.
And if you say "Well, but Google REMOVED these Apps, proving the system works!" It begs the question, how many people downloaded and had their information stolen, etc. BEFORE an App was removed?!?
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Re:The downfall of bitcoin I here
And it's already over, 11 people arrested.
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Chile, free electricity thanks to solar
This is just a way to prepare public to pay more so companies whom male already huge profit don't spend a dime on modernizing the grid. But we have Chile as an example to prove the affirmation false! http://fortune.com/2016/06/04/...
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Re:Who cares?
"Nobody's buying the iPhone X."
Nobody? Just 30,000,000 nobodies according to Fortune Magazine's latest data:
http://fortune.com/2018/01/23/...
I guess you're in your own private little bubble where the real world doesn't intrude.
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Re:So we can can expect you to pay...
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Yap
It's about time people wake up to what's happening there... for the curious, there are some interesting documentaries specifically about Shenzhen you should watch on YouTube, search it up.
Yes, China still has a very problematic governmental regime, poverty is still prevalent and horrific in part of the country, censorship is incredibly bad there, they don't have welfare, lots of human rights violations, etc etc.
But there are parts of China that are far more advanced than US and European cities.
They have basically been the industry of the world for a very long time now with products related to tech, and it might have been true that the country was limited to producing and mostly copying things years ago, but this has changed drastically in recent years.Now it's more of a mix. Sure, there are tons of companies still copying stuff designed in other countries at lower quality and costs, but there's plenty of companies that are on the forefront right now.
DJI is one good example, but there's lot of advanced chinese research into several areas.
I also think most people don't know to what extent chinese conglomerates already own some very traditional american companies... here's a glimpse:
http://fortune.com/2016/03/18/...I'm not even including Taiwan there too, because that's a whole step above.
Even for very high end stuff, if you are paying attention, like pc component parts, smartphone tech, digital imaging, and other areas... they might not be right there with the biggest companies just yet, but you'll see that they at the very least have a 3rd or 4th place in many areas, that are ever getting closer despite humble beginnings... Huawei is the 3rd largest smartphone brand, AllWinner and Rockchip are advancing in low powered SoC, Motorola and parent company Lenovo are pretty much estabilished, Blackberry mobile is owned by TLC... well, a whole truckload of former traditional european or american companies are now owned by chinese conglomerates.And if you think about it, it's kinda obvious... you are producing all these technological components, eventually you learn all there is to learn about them, and start improving designs by yourself, spreading knowledge about them, building education around it, and getting new generations to work and improve on tech. This happened in Japan and South Korea decades ago.
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Equifax already ...
The Equifax Hack Exposed More Data Than Previously Reported
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Re:"Fake News" means anything not far left
When liberals accuse CNN of fake news, they mean CNN caught red-handed deliberately lying.
When Trumpites speak of "fake news" they mean anything that does not fit their agenda.
FTFY. Really, you shouldn't have picked a topic that is so easily refuted.
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Re:If this were true
...and demand SSO solutions from the IT department. If the trend ever does really reverse, we'll see requests for separating password realms from users... and then end up with an even more complicated SSO solution to accommodate that functionality since apparently so many of them neglected to think to implement that feature in their rush towards "one password that works everywhere."Oh, BTW, TFA needs to get a clue. SMS texts are not a NIST approved 2FA mechanism anymore, for good reason.
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Re:Markets are crashing, tulip farms burning
I checked, it's not a thing.
I could find no mention of any executions.
http://fortune.com/2018/01/17/... -
Re:If you believe in lies, then you become extremi
The closest thing to "RUSSIANS hacked US power grid" that the WAPO appears to have ever tweeted is this: https://twitter.com/washington...
Breaking: Russian hackers penetrated U.S. electricity grid through a utility in Vermont
Which is true. Where is this inaccurate tweet you speak of?
I'm not interested in supporting WAPO here, I'm just suspicious when people frequently claim that tweets and articles exist but don't bother linking to them.
This is a FALSE statement that should be deleted by WaPo. Come on, do some research at least. Snopes says Mostly False and an article here http://fortune.com/2017/01/06/vermont-utility-burlington-electric-manager/ which says the electric grid was not penetrated and WaPo posted the story without even contacting the utility first.
False news is not limited to the right.
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Says a company with zero credibility...
Why would anyone pay attention to Goldman Sachs, really, on anything?
First, such a prediction is utterly self-serving: they have zero clue what to do with the cryptocurrency market, and wish that no one else did either. I expect they've had lots of inquiries from investment clients, asking questions they couldn't answer.
Second, they were an integral part of the 2008 crisis. In fact, Goldman Sachs admitted to having defrauded investors, and paid more than $5 billion as a settlement
I think I'd trust the bum down the road more...
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Re:Let's give up on fixing Stupid already.
Yes and no. They are intended for entertainment but sometimes hard news is disseminated on these platforms. You can't deny this.
And sometimes the National Enquirer tabloid rag has a fact in it. That doesn't exactly justify it's existence or my need to read it. If the hard news is worthy enough, it will be picked up and reported on by reputable sources, without having to wade through the other 99% of bullshit click-bait.
And sometimes the National Enquirer tabloid rag has a fact in it. That doesn't exactly justify it's existence or my need to read it.
The president of the USA cites the National Enquirer as a reliable source. He says it has a very good record. Possibly some of that affection comes from the fact that they have engaged in at least one cover up on Trump's behalf.
Ultimately it doesn't matter whether you or I can recognize bullshit. The president of the USA is susceptible. Likely a sizable group of voters are as well. As you say, we can't fix stupid, but if we want an informed democracy then we shouldn't promote it.