Firefly Movie Using Viral Marketing?
CABridges writes "According to the official movie site, some interesting "security excerpts" have begun popping up online, first at iFilm. The videos (two, so far) appear to depict River Tam during various stages of her incarceration and mental capacity.
More to come?" Also, in vaguely related and somewhat humorous news XJHardware writes "For those of you who really need an obsessive/compulsive hobby here's a good example. Seems this fellow Chris Doyle built a model of Serenity from the upcoming movie and too-quickly canceled series Firefly."
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Can someone explain why this is called 'viral' marketing? Seems more like the hype machine at work more than anything else. That thing with the BBC and wikipedia made me wonder the same thing.
it's just plain old marketing, buying Slashdot ads and all.
Firefox changing name again?
ScuttleMonkey is CmdrTaco's new butt boi
For those that don't know (myself included), Wikipedia is your friend
Nobody will fall for such obvious viral marketing techniques by spreading the news on their site. I'll be surprised if I ever even hear of this.
I'm a big tall mofo.
...was that ????
Posted on Slashdot? We hit the jackpot, baby! Virual Marketing Gold!
Just watch the hit counter in the next hour or so.
Seems this fellow Chris Doyle built a model of Serenity from the upcoming movie
There's a key word missing from this sentence that might put it into a clearer perspective, and that word is Lego. That said, the Lego Wash is adorable.
If these are some shorts that are excluisve of the movie content, I think it's a good idea. Fanboys can get their "fix" and not spoil anything.
"from the bricks to the booth...I predict the future like Cleo the psychic..."
..so how is this "viral marketing"?
It was cancelled "all to quickly" because it was god awful. Nobody out side a few slash geeks where watching it. When a show runs only a few episodes and gets cancelled that shoudl tell people something. SF is even running it in reruns on Friday night and still nobody is watching it. Give it up people. It sucked.
Supporting World Peace Through Nuclear Pacification
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Seriously, does anyone care about this except Joss Whedon fanboys? God knows I don't.
Shiny!
I have to say though that the DVD series was my best purchase of the last year. I was skeptical when I bought it because some of the Amazon commenters were saying that the only reason it was getting five stars was because of people rating it over and over. However, having watched it I think it really lives up to the hype and then some. I'm just sad they aren't making any more, it was the only drama I've ever actually liked.
Am I the only one who doesn't have a single clue about what the summary is talking about?! Guess I have to go RTFA...
And the people shall be oppressed, every one by another, and every one by his neighbour Isaiah 3:5
Just look at Microsoft and the xbox console to see just how ineffective viral marketing is in reality.
MS has legions of people flooding the Net with fake console players announcing how they are 'jumping on the xbox bandwagon along with all their friends' or the fake 'technical' blogs giving out erroneous claims about the xbox and so on.
At best it is laughable and irrelevant and at worst it just makes the company paying for it look desperate and lame.
Why the fuck do the Slashdot editors have a major hard-on for this movie?
I skipped the 'viral marketing' portion for fear of spoilers.
:)
The lego version of Serenity is terrific though and very detailed, it's a shame he couldn't build it to scale such that they could fit in there.
Wish I could get blueprints for it... I guess I would always wing it
Chewie does not get a medal. Come on, George. Can a Wookie get a medal?
http://www.reasonablyclever.com.nyud.net:8090/lego /firefly/index.htm
.. is that some people get paid to think of such things (marketing plans, etc)... I mean, ok, "Viral Marketing"... What's next? Ad-Worms? No, wait, we already got these... :/
How to Destroy Angels II
I co-host the Firefly/Serenity podcast The Signal. We have already interviewed Adam Baldwin (Jayne), Gina Torres (Zoe) and Ron Glass (Book) and they are all really behind the movie & the Firefly franchise. To quote Adam "Joss called me up the other day and said 'you should see the movie now (with all the effects & final music in place), it is so cherry!'". They really show an enthusiasm & devotion beyond what one would expect if it were just another acting job to them. There are a lot others grass roots efforts like ours out there promoting Serenity from the bottom up. Its very exciting to see the groundswell of anticipation build with with the advance screenings & now other new clever marketing tools that Universal is using.
L
ok. can i ask, what am i missing? i saw firefly when it was on. it was an ok series but it wasn't all that great. why are some people so obsessed with it? why do we have a posting a week about the movie? did i miss the subliminal messages encoded in the episodes or something?
there's been many other shows out there with better/worse quality and we don't see anywhere near as much posted on them.
abcdefghijklmnopqrstuvwxyz
Good idea, Other Reply Guy. Here's a Coral link to the Lego Serenity crew. Please use it instead. If the guy does get Slashdotted, this link should still (in theory) work, too.
What the fuck is serenity and firefly? How can I ignore movie news on the homepage?
-- unix is for people without a social life - Patrick van Eijk
That's for sure. I saw the trailer for Serenity when we went to go see 'The 40 Year Old Virgin". Hmmm.
A guy was poking around in a aircraft graveyard in the American Southwest, and found the flying ambulance from the Firefly episode "Ariel"
He then put the photos up on his journal here.
This isn't viral marketing, it's scavenger hunt marketing!
"Live Free or Die." Don't like it? Then keep out of the USA
Time for me to loose some karma!
I watched the trailer (I haven't seen any of the episodes) and this looks like everything I thought silly and degrading to the story in the Matrix movies, everything I hate about Star Wars and Star Trek (wow watch that karma burn). It looked mindlessly stupid filled with corny one-liners, "sexy" bitches and studs that "kick ass". I mean how much more Hollywood can you get?
Now all those things considered it might not be a terrible movie, it might be a fun watch and I don't hate Hollywood, but from all the (Slashdot) hype I was hoping for something at least slightly cerebral (which is stupid of me since this is Slashdot after all).
That's the bottom line: I thought it would be in some regard something else than a sci-fi-themed slugfest. Anyone at all please feel free to correct me if I'm totally wrong.
this comment is provided "as is" and without any express or implied legibility or congruity [...]
Here's the link to the clip in question at ifilm (in all it's ad-laden glory) since the site mentioned in the summary seems to be /.'d already.
http://www.ifilm.com/ifilmdetail/2677821
You'd think Universal could afford some decent servers to host this on.
Please explain how this is a viral marketing campaign. I'm not getting it.
I picked up the Firefly series on DVD last week after reading various good things about it and seeing the Serenity trailers. I am working my way through it and am loving it. My expectations were very high and I'm usually very critical and switch off mediocre quality shows very quickly, especially sci-fi. So much to my surprise Firefly actually lives up to the hype. Shame they cancelled it. I'd recommend any sci-fi fans out there to give it a chance.
You know, I watched some episodes on the air when it first came out, and really didn't enjoy it much. Space western? I was expecting something more along the lines of Cowboy Bebop, and that it wasn't. So I didn't mourn its passing.
But recently, on a whim, I decided to nab the DVD set. It's interesting because now after watching all the episodes out, in the proper order they were meant to be, I actually really enjoy the show immensely. The characters are all well done, the acting's great, the writing is subtle and excellent, it's just generally a very well thought out series on the same level as shows like Battlestar Galactica.
So for those who might be wondering what all the hype's about, go check out the DVD set. It's not that expensive, but might be a bit tricky to find. You won't be disappointed, and it will get you set for Serenity, which looks amazing.
"I'm a leaf on the wind. Watch how I soar."
-Hoban Washburn
Video tombstones become par for the course at some point in Josh's vision of the future.
It was kinda weird seeing [SPOILER DELETED]'s moving mug looking out from a stone slab after seeing the character's [SPOILER DELETED] death at the hands of [SPOILER DELETED].
"Live Free or Die." Don't like it? Then keep out of the USA
Firefly + Serenity + LEGO = glee.
Dude, you made my day, and right before a 2 hour long meeting I'm not looking forward to.
Can't wait to see an attempt at a scale model to fit the crew (nicely done as well, I might add).
-- A fellow tramp freighter fan
I post anonymously so you don't have to.
viral is spread on it's on accord. It doesn't need the users permission. This is the press changing the meaning of a word like the did with "hacker". Hey it's their story - it doesn't matter if it's true.
These guys know their market
I don't know about that. This may just be in the Boson area, but most the people I saw at the preview screening are part of the Poly Boston crowd. I have a suspicion that the only virgins in the audience were under the age of 18.
Hell, most the Buffy / Angel fans I know who are actual virgins are fan girls, saving themselves for a romantic ideal that only ever existed on TV and in legends of King Arthur's court. Firefly seems to have attracted a far more sexually active crowd.
"Live Free or Die." Don't like it? Then keep out of the USA
Do I need to watch the Firefly episodes before I go see Serenity?
Comment removed based on user account deletion
But I'm interested in the obsession with Firefly, but don't feel like plunking down money for the DVD's unless I know I'm buying something good (and my patience for torrents are roughly three hours).
So here's my question, are there Firefly fans out there who didn't watch Buffy or Angel, etc.? Because I really really didn't like those shows and if such an intersection of Buffy non-fans and Firefly fans exists, I'd like to hear from their opinions on Firefly.
If you could wait until I get a response or two before modding me offtopic, I'd appreciate it.
I didn't understand any of that story. I clicked on the lineks but the seites didn't mean anyhting to me either, apart from a cool looking Lego spaceship.
...can it perform cunnilingus on a hard wood floor?
I don't know about you, but my servers run on the power of cotton candy and happy thoughts. -Anonymous Coward
least I won't racist? How is having lost 93% Fr3eBSD went out OpenBSD leader Theo OpenBSD. How many please moderate The problems vitality. Like an decentralized
Firefly has been one of the best television series I have had the pleasure of viewing, and with the movie finally due out, I am just trying to avoid spoilers and the like.
Heck, when I saw the preview at 40 yr old virgin I almost left thinking that was what I was there for! (To tell the truth it was)
(With apologies to NTK).
I am TheRaven on Soylent News
I'm fairly sure that's Joss himself in the foreground in both of those videos.. Pretty admirable job of choking and collapsing in the second clip too, it was actually kinda scary.
OK. So I saw one episode of Firefly when it was out a few years ago and hated it. Didn't bother with it again. Then it was canceled. But so many friends have recommended the show that when SciFi began rebroadcasting I PVR'd the episodes in order and began watching. Decided I liked it. So I went to Amazon and checked out the DVD. It's in the Amazon top 10 fer Christ Sakes! Bought it. Delivery was slow because they're back ordered! I think Fox really screwed up here... they threw away a goldmine. --M
If there's a truer thing said on Slashdot, it would not be so important as this though it has been said before in different ways.
If Linus wanted to sell paper cups with the Linux name on them, there'd be a stampede to get the news posted. If a new geek cult game releases, there's a post. Slashdot readers submit posts knowing the editors cannot resist publishing them because everyone knows the other readers will comment on them by the hundreds. Much of the news is stuff that DOESN'T matter. WE ARE the viral marketing and we do it DESPITE our own cynicsm. Oy.
Maybe we should get it over with and charge people to talk about their product and get it exposed to the tech brigades instead of giving them free advertising here. I won't even say the name of this movie franchise I'm so sick of hearing about it never mind sick of the incessant ways it gets squirreled into being mentioned.
Next big Slashdot running gag: inserting catch words and product names that are already known to be over-hyped.
If my grammar and spelling are off, I am [distracted/tired/careless] (take your pick)
This will be one of the only movies in years that I plan on seeing opening weekend. What makes it even better is that my girlfriend is also patiently waiting. She is not a scifi fan at all. I talked her into watching FireFly with me. She loved it. So much so that she would get home from work and one of the first things she'd ask is "Are we watching disc 3 of FireFly tonight?".
Since then I've loaned the discs to her Dad and her Brother who have both loved the series as well. I've probably helped sell at least 8 movie tickets to people who didn't even know about FireFly or the upcoming movie.
Aych tea tea pea colon slash slash slash dot dot org slash
Watch them from start to finish, you will feel differently. I'm not a typical sci-fi geek at all, nor have I ever watched Buffy, but I rented the entire Firefly series on a whim and I'm hooked.
Here's the deal: somebody released a short film onto the P2P networks. It begins with the overtext "R. Tam/Session 416/Second Excerpt" and consists mostly of a man viewed from the back choking to death. After he croaks, River appears, looks directly into the camera, and says "I can see you," (as if to an experimenter behind a one-way mirror). It's in black and white, and the implication is that it's archival footage of one of River's training sessions, wherever she was.
"Viral Marketing" in this case means that it's not explicitly an ad for the movie. It's just released into the wild with the hopes that a lot of people will show it to each other going "What is this? Is it a clip from the movie, or what?"
The gist of "viral marketing" is to use nontraditional advertising (and it's really advertising rather than marketing), usually with something intriguing so that people will talk about the advertisement to each other. You don't spend money getting TV time for your ad or print a lot of materials; you let the people do it. Word of mouth has always been the best advertising, and the best way to get word-of-mouth is to catch people's imaginations. Like this video, which would be mysterious if it weren't obvious to everybody who's already in your target market.
When it works it's actually kind of interesting, but it tends to excite ignorant advertising executives who figure it's the Next Big Thing and promptly turn it into a formula. It works best when the thing you're advertising is interesting in and of itself.
So Serenity would seem to be a good target, but it's not. It only works when people don't immediately see through it. The film has nine kinds of positive buzz among the fans, and the only thing you're going to get is fanboys showing it to each other (like here on Slashdot). But for marketing all buzz is good buzz. The intent is that the clip is kind of mysterious, but there's no mystery, really, since the fanboys all know who R. Tam is already.
Is it a clip from the film? No, it doesn't appear to be. It appears to have been constructed for precisely this purpose: getting buzz.
You want "viral marketing", make a fake bootleg of a clip (from one of the preview screenings) and release that. THAT will get people talking. This will disappear in two days.
Seriously...
I'd like buy you a Coke and chill with you a while.
I won't even say the name of this movie franchise I'm so sick of hearing about it never mind sick of the incessant ways it gets squirreled into being mentioned.
.sig since xmas 2002: The day the last nail in the TV show's coffin was given it's final blow (when the last of the networks passed on it).
...and I didn't name anything, since I know you hate that with an everlasting burning fury.
Not to mention loaning the DVDs to many people who had no idea what the hell I was babbling on about. Once they watched, they understood, approved, and started participating.
You can't take the sky from me...
The fellow subsequently went back and took many more, better photos--including himself (wearing a "Han Shot First" T-shirt) standing on the mockup or sitting in the cockpit. According to a subsequent LJ entry he has found out who the owner is, and gotten a price from the owner (which he says is reasonable considering, but doesn't want to reveal for fear of some private collector snatching it up). But he's not sure where to go from there.
Editor Emeritus and Senior Writer, TeleRead.org
Dag, I stand corrected. Strange that you'd find a TV show prop in a real aircraft salvage yard. Pretty damn cool though.
If these walls could talk they'd probly still ignore me. --MF DOOM
... same as "idea viruses"
Viral marketing uses the objects of the marketing effort (i.e., you & me as hosts) to propogate the message (virus). So viral marketers try to get people who have been infected by the marketing message: "See Serenity!" to tell others about it.
Which we're doing...
- Consult the dictionary frequently to avoid mispelling
I've heard that part of the movie deal made it so that there could be no resurrection of the TV series? Anyone know for sure? It never ceases to amaze me when shows that are popular get canceled. Bah.
--
http://stoopidme.org/
Bringing the world together through our common bond: our stupidity
The actress was a believable younger sister on the series, but she grew up way too fast. She's not old, but she's not the little girl she's trying to play.
Not that this wasn't entirely predictable.
Battlestar Galactica. Also features a crazy space b*tch (for my money, you can never have too much of that--see 5th Element). The drama has a cinematic quality (like Lost), and the aforementioned leading lady is a Victoria's Secret model who's all kinds of hot.
I enjoyed Firefly, and look forward to the movie, but the River story is its only real hook. Every episode's smuggling job is a stage for each character to dance across, flatly. Entertaining, yes; high art, no. The hype I've heard includes "best on television," and that's a bit of a stretch IMO.
Trivia tidbit: Serenity takes its name from a character in episode 2 of the old Kung Fu series--the original East meets West story.
you can have my violent video games when you pry them from my cold, dead hands.
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I KNOW I'm just setting myself up for an ulcer:
http://www.screendaily.com/story.asp?storyid=23110 &r=true
When this your idea of a workshop, how do you keep the chicks off of you long enough to work on your lego models??
Of course, I only say that because I'm jealous...
OK, I love it, but I'm a 31 year old Male... Sci-Fi is right in my wheelhouse...
My Dad was visiting from Wyoming. He's 61. We watched the whole series in 3 nights... And he didn't fall asleep once (he's 61)...
I showed him the Pilot, and he said, is there more? Sure, kept asking, "One more?" he was like "Hell Yeah".
Its Funny, dramatic, scary, funny, and cool...
(the viral marketing) after all, they had to put it on /. so we could hear about it :-)
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
Of course, Wikipedia is a viral reference.
And, BTW, real viruses can't spread themselves, as they have no legs, wings, flagellae, or other motive organs.
The yard this was found is about an hour drive from me, and I'm tempted to go pay homage to a honest to god Firefly prop.
No boom today. Boom tomorrow. There's always a boom tomorrow. - Cmdr. Susan Ivanova
It's a pity that this is going to be buried all the way down the comments, but since I'm actively trying to go into Serenity knowing *nothing* about the movie ..., it would be nice if Slashdot didn't post God Damn SPOILERS in the front page story.
Haven't the learn from the Lone Gunman incident ?
*sigh*
--- There isn't any problem that can't be solved by a small, low yield nuclear device, is there??
Strange that you'd find a TV show prop in a real aircraft salvage yard.
Not really. I saw one of the mocked up rotorcraft from "The Sixth Day" sitting in a hangar at the aviation museum in Santa Monica a few years back (9/11 insurance rates forced the museum to move a year or so later, BTW.) They were done with it. They didn't want to pay the storage fees. They threw it away.
http://en.wikipedia.org/wiki/Viral_marketing#Types _of_Viral_Messages
wtf?
how can this be added so quickly about the firefly marketing wtf?
If You can read this sig you are on the internet
Having seen a synopsis of the Serenity Plot (basically, S7 of Buffy and S5 of Angel combined) and the series itself, I would not be optimistic about converting folks to fanboy status.
.... or Joss Whedon. They want to do their work on their computer with a minimum of fuss, or just be entertained dambit! Names don't mean anything results matter.
... the studio is dumping the movie because it's a dog. Viral Marketing is what you do with Donnie Darko or Blair Witch or the first El Mariachi, genuine cheaply made indie films with minuscule budgets and unique stories/styles that were entertaining and can break out to the mainstream if people know about it. Serenity is a medium budget film being dumped and set for 99 cents stores next to David Hasselhoff films. Just like Joss, David Hasselhoff has his fans, but to most people he's not a draw.
Let's face it, most people could care less about worshipping Bill Gates, Steve Jobs, Linus Torvalds,
Whedon's problems are: he writes the same thing, over and over again. Serenity is like the last years of Buffy/Angel and Alien Resurrection. X-Fred=River=Buffy=Willow. Too much nihilism, "cool villains" who stand for being cool, not much else, and copying Alan Ball as much as he can. This isn't the nineties, Clinton isn't President, there's no internet bubble, and people want feel-good escapism not "cool" moments like Six Feet Under or American Beauty. I don't think outside of a narrow slice of demographics (young male singles enamored of tech and "coolness") you'll get many converts.
Viral Marketing means
Whedon produced some damn good TV with Buffy S1-5; Angel during it's first three years. Other than that his record is bleak IMHO: Titan AE, Alien Resurrection, Firefly etc. But then Fox tapped Oliver Stoned to do a big budget 9/11 movie after Alexander stunk everywhere so Hollywood is all about who you know not actually making entertainment people enjoy.
Cheers yo,
BillyBob
bamph
what i dont get is why its listed in the japanese hdgallery but not the us one- 701.html
http://www.apple.com/jp/quicktime/hdgallery/ Japanese
http://www.apple.com/quicktime/hdgallery/ US
and when you go to it its goes back to the us side
http://www.apple.com/quicktime/hdgallery/serenity
very strange
dude, you got a point here.
If it's viral, then from now on let's call it the word-of-mouth disease. We had something similar in the EU in 2001 and it left awful memories of burning carcasses. That should teach the marketing gnomes!
( unfortunately, this means starting a new meme, which itself would be a viral... , oy, recurrency. )
Fight Frist Psoting!
Browse Slashdot with 'Newest First'!
the next 20 people didn't notice that you were convinced enough. Just goes to show the sheer enthusiasm Firefly is attracting.
I too, took the BitTorrent route after the Serenity trailer hit Slashdot. After watching the series, I went out and bought the DVD set anyways. I've showed it to relative and friends, and so far everyone who has seen it is happy that I've shown it to them (some haven't watched it yet).
I don't watch much TV, but Firefly seems to have a little bit of everything. What I liked most is that it could make me laugh and I enjoyed the characters.. Not some of them, but *all* of them. Each one has their own personality and backstory. It's done so well that I can't tell you which is my favorite character.
Aaanyways. I'm just babbling here...
Ooh, and some of the antagonists are really well done too! You'll know who I'm talking about when you see it.
Do not download it *yet*. Finish your work first. This is your final warning. ;)
I'm not really clear on what the resistance is to this. The moviemakers are publishing original content to the web that does not appear in the movie. This content enhances and expands upon a popular science fiction universe. Even if the viewer had no intention of seeing the movie, these scenes expand on the Firefly series in a way that anyone who has watched the show can appreciate.
This is less like Linus selling paper cups, and more like Linus releasing a mini-distro. It is geeky, it is interesting, and it is free. I, for one, am quite glad that this news made it to Slashdot.
Not only does DVD look better, but I simply can't watch a dramatic show on TV anymore with the commercials. How can you get into a story that's interrupted every 7 minutes?
I don't know that Fox *ever* stood a chance with that type of dynamic.
Last post!
River was incarcerated before the first episode aired - the first episode is her bloody escape.
And it's no secret she's got mental problems.
Last post!
Aye captain! Sheepshank the mainsails and run up the jolly roger!
you can have my violent video games when you pry them from my cold, dead hands.
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