GoogleTV Coming Soon?
An anonymous reader writes "Flexbeta writes that Google is looking to hire a full time project manager for GoogleTV in Mountain View, CA. The candidate must posses experience developing/launching products in one or more of the following areas: interactive TV, set-top-boxes, personal video recorders, video-on-demand, IP TV or cable TV technologies. Google recently announced their interest in the text messaging market by releasing GoogleTalk; this came to no surprise to many that were already hearing rumors month's before GoogleTalk was released. Google is also working on providing free WiFi service to some regions of the San Francisco bay area. Google is without a doubt expanding their operations beyond the search engine market which makes the possibility of GoogleTV realistic. "
So I hope their content will be DRM free, right?
hmmm some other people are working on the whole internet tv stuff...http://www.stimtv.com/
personal video recorders, video-on-demand
Sounds like TiVo is going to have some more competition.Bradley Holt
...this company.
Disclaimer: I don't work there, but I did interview there.
libertarianswag.com
I for one welcome our new Google overlords...
Crazy. And people compare Microsoft to the Borg. What's next, GoogleLaundromat? GoogleBeer? (beer Googles?)
The mind, it boggles.
Google recently announced their interest in the text messaging market by releasing GoogleTalk;
But that should really read "Instant Messaging" since Text Messaging, at least in the UK, is synonymous with SMS on mobile telephones,
unless GoogleTalk does this?
C17H21NO4
I wonder if this station would be over-the-air or over-the-net?
Given their popularity and success of almost everything else they're launched, if they were to launch an on-line tv station with quality content I think they'd have a real shot to be in line with other major networks in a short while.
Honestly, I dont think this is a good idea. There is a saying... "Jack of all trades is master of none".
Clearly, Google is the next Microsoft.
Many daily activities present information using a written or spoken stream of words: television, radio, telephone calls, meetings, face-to-face conversations with others. Often people can benefit from additional information about the topics that are being discussed. Supplementing television broadcasts is particularly attractive because of the passive nature of TV watching. Interaction is severely constrained, usually limited to just changing the channel; there is no way to more finely direct what kind of information will be presented.
Indeed, several companies have explored suggesting web pages to viewers as they watch TV. For example, the Intercast system, developed by Intel, allows entire HTML pages to be broadcast in unused portions of the TV signal. A user watching TV on a computer with a compatible TV tuner card can then view these pages, even without an Internet connection. NBC transmitted pages via Intercast during their coverage of the 1996 Summer Olympics. The Interactive TV Links system, developed by VITAC (a closed captioning company) and WebTV (now a division of Microsoft), broadcasts URLs in an alternative data channel interleaved with closed caption data [17,2]. When a WebTV box detects one of these URLs, it displays an icon on the screen; if the user chooses to view the page, the WebTV box fetches it over the Internet.
For both of these systems the producer of a program (or commercial) chooses relevant documents by hand. In fact, the producer often creates new documents specifically to be accessed by TV viewers. To our knowledge, there has been no previous work on automatically selecting web pages that a user might want to see while watching a TV program.
In this paper we study the problem of finding news articles on the web relevant to the ongoing stream of TV broadcast news. We restrict our attention to broadcast news since it is very popular and information-oriented (as supposed to entertainment-oriented).
This was speculated by many when Google Radio was being discussed on Slashdot. (Search seems to be broken or I would have posted a link to the article & comments).
I'm just waiting for telepathy.google.com. Or tstv.google.com -- although I heard you can get there from Google image search.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
They are trying to put as many eggs in as many different baskets as they can, can't say that I blame them. If they just stuck with search engine profits they might have a similar .com era fall out.
"I bow to your superior intallect" (emphasis mine)
:)
Apparently, truer words have never been spoken.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
Though is it me or was K5 mysteriously down earlier?
I am trolling
I'm annoyed by people who bitch about Google articles... Don't like 'em? Don't read 'em.
Slackware
in the end, i also think it will IMPROVE a lot of content. since nobody really wants to download an infomercial, the content will have to be interesting/informative to make it worthwhile. for those of us in media, we should buckle up, because the whole paradigm is about to change.
What if Google doesn't really know what they want to do, but are just fishing for ideas. They've got a lot of money, and a lot of press saying they're going to be bigger than Microsoft.
Do they have a business plan, or are they just feeding off the hype?
Will this be Linux unfriendly as well? Like:
Picasa
Desktop
Earth
Talk
Secure Access
???????????
Google appears to have added their name to a frequent (seems coutinuous to me) segment on Al Gore's new "Current" network. It's been running for at least a week now.
...if they are going to release a free browser as well ;)
If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
Google is without a doubt expanding their operations beyond the search engine market which makes the possibility of GoogleTV realistic.
I guess Google Space Vacations are realistic too, seeing as how they're hiring for their moon base.
A very interesting piece of news, especially with google placing down all the optic fibre, it makes you wonder how far google is willing to go to index information. First searches ,emails, books, text messages and now what you watch. Looks like Google is trying redifine the internet and how information is stored/searched.
GL HF!
Maybe it is related to Gore TV? You know, the cable station that has a lot of Google branding?
It will be interesting to see how they combine the two mediums, no matter what the results are.
-Doug
He's waiting for his dixionry...
But will GoogleTV have text ads at the bottom (especially during Jerry Springer shows) ? :P
I'm no Google fanboy, but this makes a lot of sense. Their whole business model is based on directed advertising - imagine TV adds that are targetted to you personally based on your viewing habits.
I bow to your superior intallect.
That shouldn't be too hard for you.
Proverbs 21:19
http://video.google.com/
I hate call waitin`~+~~~
NO CARRIER
In the words of the immortal comment (seems like the first occurrence): "In a few years you'll be driving your google to the google to buy some google for your google."
for great justice
"Google is without a doubt expanding their operations beyond the search engine market which makes the possibility of GoogleTV realistic."
Other than the fact that absolutley no one should be surprised by this...
Search engines are not Google's market. Search engines are Google's clients' market. Google sells advertising, and search engines are one of their delivery mechanisms. Previously on Slashdot, Google print ads have been discussed.
It's really just horizontal expansion. Online advertising, print advertising, and now television (and you can bet they'll be delivering ads) -- what about radio?
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
I believe gUnderwear is called the gString.
Most of Google's products are developed in house (even if they are based on open standards). Most of their big projects were not swallowed and absorbed from existing companies (ala Microsoft and Hotmail).
And really, I like it that way. Is there a better method for insuring that the project "does no evil"?
Hey, when did this stop being Appledot?
Hell, I'd be happy with Google VOIP.
-l
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Doesn't Google already have a tie-in with Current TV?
I suppose since Al Gore scratched the internet's back, Google must scratch his...
All that soon-to-be-less-dark-fiber is going to come in handy when they're streaming HD video over the net. As a writer, I imagine it's an absolute nightmare creating a show, getting it on some cable channel and still making money. Maybe all these tech-centric angel investors will start spending money on independent video production (the longtail of Bruckheimers) which would solve the production quality problem with most amateur content.
What if Digg added local news and a Slashdot inspired comment karma system? ---
http://houndwire.com
They should hire the ICraveTV guy who got clobbered by the entertainment industry lawyers years ago. He was ahead of the times and had a very functional IPTV system going. Maybe Google has the money to protect the concept this time.
He's right.
I didn't know that Al Gore was tied to Current. Doh!!!
Kind of an embrace and extend thing?
but I won't worry till google conception is announced.
Ursula Andress, Catherine Deneuve, and Charo, twice...
Let me know when Google DNA comes out. That's all I really need.
I'd say a TV guide style service that also doubles as a scheduling service for PVRs would be right up their alley for starters. Lots of people want to know what time TV shows are playing, and what an episode is about. Making it easy, fast, and searchable would be better than any of the others I've seen lately. I use TitanTV to do scheduling with my PVR right now, but I'd be happy to look at a google alternative. Maybe some of the ads would be targeted at things that actually interest me or are related to the shows I'm looking up. I'd also bet a number of Google employees have MythTV boxes at home they'd love to have a great scheduling service for, ala Tivo, especially if it included suggestions based upon the shows you already watch.
Anyway, that is my prediction. I don't think it is likely Tivo will release a hardware box anytime soon, although it would be great to have another credible competitor in that space. A google branded MythTV box with a simple and easy UI could be a real winner. TV over IP is also a fast moving space with amateur video podcasts and DTV both starting to have content I actually like to watch. Still, my bet is on the first idea, an online TV guide and PVR scheduling service. It seems to fit their MO the best.
What is that, government run by idiots?
And anyone who takes the easy, lame joke and returns a Bush administration crack will be shot on grounds of lacking creativity...
Google already has a semblance of a TV presence now on Current TV (http://current.tv/ Every 30 minutes or so Current runs a short video bit derived from recent popular search items. You also get treated to a faux-Ramones (or is it real? I can't quite tell) version of "What a Wonderful World"
As riveting TV goes, I think Current has a way to go, but its off to a good start. A lot of the stuff is fairly iteresting, although some of the political humor, like "Super News", is dreadfully heavy handed. And as an added bonus, one of its guiding lights is the 43rd President of the United States and Internet-inventor Al Gore.
The distinction might might moot if google ends up putting wireless APs all over the country.
Of course, if the question is, "will google start channel 5 VHF stations", I would say that is unlikely. Firstly, the project manager position that was linked to doesn't seem fitting for such an enterprise, and secondly, it doesn't fit with their past patterns.
It would be more likely that they would actually design a protocol from the ground up to do pure 'net based interactive TV, and then pipe it through all their wireless APs.
Introducing: Googlejet.
Our slogan "We'll Find It, We'll Find You, and We'll Get You to It in 0.07 seconds."
Seriously though. Except for their original search engine, Google hasn't done that well bringing new products to market. They keep introducing cool features and web applications. But major new products? Nada.
And no, I'm not forgetting Google Earth or Picasa. Both of which they acquired.
The one thing I hoping was a requirement, wasn't. _Watching_ TV.
There are no loopholes. It's either legal or it's not.
Google wants to organize the world's data in order to advertise to you threw the world's data. Their new blog search indexes all of the blogs on Google servers, eventually when I have my google home page and click on a link it won't bring me to /. It will bring me to google RSS feed of /. So google can get the add money. Their video indexes videos, so I won't go to NBC.com and see their ads I'll stay at google and see theirs. They've stored books so I'll read a book and see their ads. They will pull as much 'public domain' stuff as they can so they can show their ads. It's brilliant if you think about it.
Makes we wonder... yep.
$ whois googlemusic.com
Registrant:
Google Inc. (DOM-1314687)
1600 Amphitheatre Parkway Mountain View CA 94043 US
Domain Name: googlemusic.com
Registrar Name: Markmonitor.com
Registrar Whois: whois.markmonitor.com
Registrar Homepage: http://www.markmonitor.com/
Administrative Contact:
DNS Admin (NIC-1467103) Google Inc.
1600 Amphitheatre Parkway Mountain View CA 94043 US
dns-admin@google.com +1.6502530000 Fax- +1.6506188571
Technical Contact, Zone Contact:
DNS Admin (NIC-1467103) Google Inc.
1600 Amphitheatre Parkway Mountain View CA 94043 US
dns-admin@google.com +1.6502530000 Fax- +1.6506188571
Created on..............: 2003-Feb-13.
Expires on..............: 2008-Feb-13.
Record last updated on..: 2004-Nov-01 09:49:36.
Makes me wonder if eventually Google might do their own music distribution service. Not sure how it could succeed much better than the other music services, but you never know. Of course, this was registered way back in 11/2001, so they may have been grabbing domains as they thought of anything.
Sometimes it's best to just let stupid people be stupid.
Forgot one.
gSpot.
segment they *might* get into. Will someone please explain to me what special competency they have in entertainment?
They have a very powerful core technology and do a very good job of selling/delivering ads I've seen.
-maybe the way this plays out is they provide the infrastructure to deliver URL's to a broadcast, but I hardly see an urgent need being filled, much less the Studios buying into the idea. I
-maybe they are trying to do an end-around all of the communication oligopolies, courageous move, but I think there would be a mighty reckoning in Washington DC as their competitors out-legislate the young up-start.
Furthermore all of their beta products don't seem to have a way to make the kind of profits Wall Street demands.
Someone please enlighten me.
http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
(...and here's the version of the post I clicked "submit" on, not the one I clicked "preview" on. Pretty sure it was my finger slip, not a CSS bug. Now to outwait the timer.)
Well, Ballmer did promise to fucking kill Google, did he not?
Careful who you throw that chair at, Monkeyboy. Ph'nglui mglw'nafh Goothulhu Menlo Park wgah'nagl fhtagn!
10Mb connection to your home traded for your eyeballs?
I know that the post is talking about a google pvr, but when I first read the headline, I though they were talking about Current, which is on channel 127 of my dial.
Very cool anyway, though I'm sure I'll get modded off topic.
They show pods. Nothing over 7 mins. And google zeitgeist or google news every 30 mins. It's hip. They are the bigest media company in the US. You think they would have a tv station. And a pvr to boot.
Hmm, what if this role is a precursor to managing a combined GoogleTV entity? Google buys Tivo, uses the Tivo product strengths, established user base, and DVR acceptance that is already in the market, but expands the Tivo offering to include search and retrieval of programs. Two great brands in the market and if you combine it with the Business 2.0 blurb a month or so back that Google is buying dark fiber for their own high speed network, it could add up to an interesting offering.
I have to think that googles real intention is total monopoly. However for it to work they have to grow so fast that no one has to time to stop them. By the time a slow moving entity like a government tries to stop them, google is so embedded into the fabric of society that breaking them up would be detrimental to society. Microsoft and the Bells tried it, but failed. Google just may have a chance. One world under Google with Google and Google for all.
There is a new network on DirectTV feeds called 'Current TV'
:)
It uses google search data for news broadcasts and story selection. It also lets users submit content.
Google runs or is somehow related to a new television network. http://www.current.tv/
I've been watching this new network on DirectTV.
Basically they do serveral things well. The network is really addictive to watch.
- All (almost all) shows are 7 minutes long unless they are REALLY interesting.
- Viewers can submit video's and Current.tv airs them.
- They use google search statistics to find new things to air.
- They have a 'Google News' segment every half hour that is a short news broadcast based on Google search statistics.
- You can bet that Advertisers are buying these statistics too.
It is kind of like randomly searching the web without having to use the HUGE amount of energy it takes to push the mouse around.
sheesh, now MS is going to have to rule TV too, having that bad case of google envy.
I anticipate the announcment of a totally rock solid vapor TV that will ship with Tinhorn.
Is this really a good idea to apply Google's color scheme and branding to external sources without human checking?
I always thought of a google tv box, connected to internet. Google provides a bittorrent tracker for a list of movies. Imagine how the distribution works. Search for a movie, get the link, click it, the torrent starts downloading and it tells you when is ready, then watch it locally. The nicest point would be, if a movie is popular, then you're getting it faster. Now connect this idea with the announced google payment system and the google movie upload section. Ha? got the picture?? :D
my two 2eurocent
If they turn to the darkside, we're all screwed.
Imgaine the scroll on the cable news networks, but on all channels and filled with ads related to what you're watching. Or maybe Google keeps track of what you watch and delivers ads based on that. Or maybe, you'll be able to order up shows on-demand and get Google inserted ads.
It seems like Google has not just conquered the world, he has conquered the galaxy. What could come next? GoogleMusic where it's like an iPod...who knows!
gString
o damn!
This slashdot-related signature is a stub. You can help kihjin by expanding it.
Here's an interesting thought. Both Microsoft and Google have made loads of money doing their thing. However, each company has decided to go about their lives in completely different ways as they amass their fortures.
Microsoft got loaded after they achieved their market dominance. What did they do with their money? They put some into R&D. They bought some companies out.
Google came along and made their loads of money too. And they too have bought a few companies. But here's where the differences are. Microsoft simply wanted to protect their monopoly. They bought companies they they saw as threats or companies that they thought would help them maintain their monopoly. Google on the other hand seems to have been exploring with their money, putting it into the "cool" technologies that are still just outside the threshold of everyday consumers. It's as if Google is trying to pull it into the mainstream. It's these fringe technologies that Google is going after and preparing to assert their mark.
Thoughts? Comments?
"He uses statistics as a drunken man uses lampposts...for support rather than illumination." - Andrew Lang
I once put together a MythTV box that I built from scratch!
I'm starting to wonder if that is the overall plan at Google. To be everything on earth?
Isn't CurrentTV already "GoogleTV"? Perhaps the major difference will be that GoogleTV will be broadcast on the internet, whereas CurrentTV isn't, as far as I know.
Being funny is my sig nature.
I've been watching a TV show on DirectTV that's called Current Google or some such. I figured Google TV already existed. I wish I could remember the exact name of the show and which channel it was on. I'll have to see if I can find it tonight.
Request a Linux Shockwave player here: http://www.macromedia.com/support/email/wishform/
In soviet Russia... the government watches everything you do 24/7 and kills you when you write bad stories about them.
Here we have Google for that.
- Adam L. Beberg - The Cosm Project - http://www.mithral.com/
Google seems to be sticking its finger in every pie it can find, but the reality is that they are still pretty much a one-revenue-stream company. They've cornered the search-based advertising market to a large extent (though of course they need to keep innovating to play defense). The real question is: how else will they make money? Look at a (perceived anyway) competitor: Microsoft has done a good job of diversifying their revenue streams--they make money from consumers, from businesses, from applications, from OS, from servers, from middleware, from games, from hardware...etc. How will Google do it?
Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
I see your point and I strongly prefer no adverts at all and that's why it's lost on me.
http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
here are some domains that google has registered for googletv...
e tv-in-works.html
googletv.com
googletelevision.net
googlehd.net
googlehdtv.net
googlehidef.com
googlehighdefinition.com
found this at http://googleaddiction.blogspot.com/2005/09/googl
Just think, the day when we'll be able to watch television programs wirelessly is almost here. Er, wait, that happened in 1928.
If you can read this sig, you're too close.
Google has a relationship with Current TV (Al Gore's TV company), and a spot called "Google Current" that airs on a regular basis.
6 20_0_4_0_C for one example. Or, do a Google search for "Google Current TV" Just don't look for details on Eric Schmidt at the same time ;-)
This could be a more formal solidification of the relationship, or hiring for someone to manage the relationship, or I guess it could be something altogether new. Certainly Current TV isn't 100% full of non-repeating content, so there is some room for Google to take more of their broadcast time.
See:
http://www.alwayson-network.com/comments.php?id=9
A decent video search with one click to videos... I wish others would follow suit:
http://www.truveo.com/
If you remember, almost 3 months ago. Google made a very large investment in Current Communications Group. This company provides broadband over powerlines.
It would only make sense that they provide TV over this super high speed network.
Welcome to Boogle, the new service from Google. Boogle works with your world to help it to boggle your mind.
In Social Democratic Sweden
Dude, try the other way around. MSTV (MSFT IPTV platform) has been here for some time now (at least 2 years), and they were all over the Press for IBC...
0 0.asp
http://www.pcworld.com/news/article/0,aid,122466,
Google has a lot of catchup to do if they are trying to do the same thing. But maybe they aren't. MSFT is about the platform, GOOG might be about the content...
I stubmled on this channel called "Current" recently and it seemed to me very much like a "GoogleTV" channel. It featured clips like news related to the most searched items on Google. I'm not sure who owns/runs it though.
Maybe kphone works with it, but it still does not show up in google/talk/other ims
And you get Google's social networking, VOIP, WIFI, Dodgeball, GoogleTV, all into one. This means you'll be able to meet friends who search for the same stuff, watch the same shows, and who are in the same area, and talk to them over VOIP for free.
Google has the perfect businessplan, this will make them bigger than Microsoft if they pull it off. The question is simply a question of pulling it off.
I thought the idea of Google Talk was Instant Messaging with cheesy Voice-over-Computer crap. I was thinking something more in line with Vonage or Packet8.
-l
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http://www.thinkoptics.com/Digital_Home.html
Navigating the Digital Home
The modern digital living room is an amazing place. Large HDTV screens, Cable/Satellite reception, and Digital Video
Recorders (DVRs) are showing up in more and more homes. But it doesn't stop there. Many homes have broadband
always-on Internet access, wireless networks, and game consoles connected to the family TV. And PCs are now
starting to make their way into the living room in the form of Media Center or Home Theatre PCs that offer even more
choices and capabilities.
But with all this choice comes some serious pain. TV navigation is quickly approaching a bottleneck in the Digital Living
Room with an ever increasing number of devices to control and a rapidly growing amount of digital content to navigate:
Remote: WavIt MC: Media Center Remote Control-
When combined with a simple and intuitive user interface, navigation and control of digital multimedia content(e.g., video, music, TV, Internet) is transformed from a tangle of devices and equipment to an easy and natural
lean-back experience. Revolutionize the digital living room. "Point-and-Flick" and every device is under your immediate control. Convergence like you have never experienced it before.
Expected release: Spring 2006
for fuck sake enough of the google stories. Tomorrows slashdot headline - google employee goes for a piss and decides to create a google golden shower at piss.google.com - please, enough. Some other real stories please. No matter how long the slashdot editors stay in a circle jerk about google they are not going to get hired there.
Google already has a TV presence. There is a channel on DirecTV (Channel 366) called "Current TV" and Google has a presence on there multiple times per hour. See The Schedule.
Current is also carried in a couple of other major markets. I'm surprised this hasn't been brought up more often.
I tried watching current tv, but found it frustrating to find the bits I cared about. Maybe I'm just not their demographic, but sitting there for hours hoping something interesting will go by is just not how I want to spend my free time. I have TiVo to avoid that problem.
It's currently un-TiVo-able, because there's no meaningful show description data in the EPG (at least there wasn't in the first few weeks when I gave up). It would help if they could at least put certain categories on at certain times so you wouldn't have to FF through 4 hour chunks of irrelevant junk.
They don't seem to do tagging, but if they did and you could catch them with tivo keyword wishlists you'd have something like flickr for video. That is, let users tag videos in the current.tv screening room, push this out in the EPG data for the "pod", and let us catch the pods with the tags we want. Of course this means the EPG data has to have pod granularity, or something close to it.
Getting the EPG data updated fast enough might be a problem. You might have to live with a 24-hour lag (actually lag and sample rate are separate issues) on tag space. It seems like EPG updating could be much faster on DirecTV (for near-term stuff, anyway), but I'll bet there are process reasons that it's not.
This directly conflicts with their late schedule binding feature, so some portion of the pod stream would probably have to be reallocated to stuff scheduled further in advance. For example, make the first pod of every hour one of the stream of yesterday's top pods.
You can get something close to this with a del.icio.us RSS feed of tagged video, but most if us can't watch it on our TVs (yet).
is this really a bad thing? google may be an evil corporation, but they are an evil corporation that has us by the balls, eating out of their hand, and frankly, they have a good service going on, why not let them take over the world, give ol' gates a run for his money, and make the world a better place for all mankind. or something like that.
Soap box, Ballot box, Jury box, Ammo box. Use in that order.
It's much cheaper to acquire a company that has something cool and proven than invest in your own projects which may or may not be succesful.
Google seems to keep a good balance between the two.
I live in Mountain view, and and the Comcast channel line up, there is a channel called "Google TV".
When going to the channel, there is a message that says you have to subscribe to it.
Comment removed based on user account deletion
The GoogleTV product manager ad no longer exists on Google jobs. The link in the headline doesn't work anymore and GoogleTV doesn't turn up in Google's "Search Jobs" search results.
What's also particularly scary is that the iTunes Music Store Terms of Service essentially says they can close up shop or change their systems, and you'll be SOL:
does anyone actually use google talk? Or did you give it up like I did after downloading it the first time and realizing though everyone may have a google talk account through gmail, that they use thier AIM accounts anyway
more n more people are trying to enter in to the drawing rooms. It seems inevitable as the IT market is highly competetive n the profits are dropping. letz see how it will turn.
Srikrishna Komatineni
Hmm...but then Apple would turn around and say Google is infringing on their naming convention.
ie:
iTunes
iMac
iChat
iPhoto
iPod
iSuckAtMakingPosts
Momma told me that sigs are for the devil
Hmm, I don't know about where you guys are, but here in Austin, TX, we already have GoogleTV. It's a special television station called GoogleCurrent and on Time Warner Cable's Digital Cable service. It's actually pretty nice!
Google is going to run the world within the next 10 years i swear to god.
ImagePut - Free, Simple, Fast Image Hosting
unbreakable DRM is theoretically impossible
So what? So is an unstealable car, but I don't see many cars without locks on the doors and ignition.
It's tempting to reduce the argument to the logical extreme, but there is a continuous range of security, consequences, AND respondent behavior. As illegal things get harder to do, or punishment more likely, fewer people are likely to do them.
Picture a quadrant plot of the axis wide open --> unbreakable against the axis likely consequences --> no consequences. Plot all human activities and you get an envelope. The more you can move an activity into the "unbreakable & likely consequences" corner, the fewer people will do it.
I know--digital media is different because it's so easy to distribute, right? Not necessarily...it's networked behavior and thus subject to Metcalf's proposition of value: the square of the number of participants. So with each person an effective DRM discourages, the overall value of the network declines considerably. The ability to attract and hold participants falls away, and over time the network is reduced to a hard core of dedicated true believers. This is no different than the effect of law enforcement in the trafficking of stolen car parts--also a networked behavior.
It doesn't matter that in the case of digital media you're trafficking in perfect copies rather than physical items. What determines people's behavior is how easy is it to do, and how hard is it to get caught. An effective DRM makes it hard to strip the protection from the file (not impossible, just hard for the average citizen). An effective enforcement regime makes it seem possible that if you distribute or receive the files, you might get caught (it doesn't even have to be efficient to achieve this...just well publicized).
There's no such thing as perfect security or perfect law enforcement, so to argue against any DRM because it's not perfect is pretty much a straw man argument. The question for each DRM scheme is the same as for any security scheme--how much does it cost (in any units), how does it impact ease of use, and where does it move the needle in the behavior quadrant?
Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.