Slashdot Mirror


Google's Ten Golden Rules

selvan writes "Newsweek is running an article entitled Google's Ten Golden Rules. The article, by Eric Schmidt and Hal Varian, going into the philosophy behind the company." From the article: "Don't be evil. Much has been written about Google's slogan, but we really try to live by it, particularly in the ranks of management. As in every organization, people are passionate about their views. But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies. We foster to create an atmosphere of tolerance and respect, not a company full of yes men."

424 comments

  1. Newsweek and Slashdot: redefining fluff. by TripMaster+Monkey · · Score: 4, Insightful

    From TFA
    [Eric] Schmidt is CEO of Google. [Hal] Varian is a Berkeley professor and consultant with Google.

    Wow...an article written by Google about how great Google is...the very definition of conflict-of-interest.

    While I'm aware that Slashdot is contractually obligated to post any and all stories about Google that possess even the most infinitesimal amount of positive spin, this seems extreme even here.
    Slashdot: self-adulation for fanboys

    Oh, and Newsweek, shame on you.
    --
    ____

    ~ |rip/\/\aster /\/\onkey

  2. Welcome to 5 years ago... by TheRealMindChild · · Score: 5, Funny

    Anyway... the only golden rule I aknowledge is "He who has the gold, makes the rules"

    --

    "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
    1. Re:Welcome to 5 years ago... by Nogami_Saeko · · Score: 2, Interesting

      The "Don't be evil" motto sort of lost the lustre for me when I read about how they fired a new employee that was blogging about his "behind the scenes" Google experiences shortly after being hired.

      Sure, it would be one thing if he was blatantly broadcasting private information (which a new employee probably shouldn't have access to anyway), but as far as I read, he was just kind of enthusiastically gushing about the behind the scenes operation of the great new job he had. Now it's entirely possible that we don't have the "full story", but...

      I know if I had blundered similarly, my boss would've chewed me out a bit, but there's no possibility I'd ever even come close to losing my job over it...

      N.

      --
      "Nothing strengthens authority so much as silence." - Charles de Gaulle
    2. Re:Welcome to 5 years ago... by Meagermanx · · Score: 2, Funny

      If I had a company, I wouldn't hire bloggers.

    3. Re:Welcome to 5 years ago... by Ellen+Spertus · · Score: 1
      > The "Don't be evil" motto sort of lost the lustre for me when
      > I read about how they fired a new employee that was blogging
      > about his "behind the scenes" Google experiences shortly
      > after being hired.

      My personal understanding is that he blogged confidential information.

      Google has nothing against bloggers. They even have links to Googlers' blogs on the Google Blog.

    4. Re:Welcome to 5 years ago... by alnjmshntr · · Score: 2, Informative

      To be fair, if you are referring to the "hundred zeroes" blogger (can't find his blogsite now), he did reveal some sensitive forecasts or something iirc - which he then removed from his blog.

      Though it was still kinda harsh/pathetic that he got fired, seemingly just because a bunch of google employees were pissed off by the "new kid" and what he was writing. Maybe vindictiveness is not evil in googleworld.

      --
      If I had created the world I wouldn't have messed about with butterflies and daffodils. I would have started with lasers
    5. Re:Welcome to 5 years ago... by vertinox · · Score: 1

      Anyway... the only golden rule I aknowledge is "He who has the gold, makes the rules"

      A better way to put the rule would be "He who has the gold, tends to influence the rules because everyone wants his gold. If he is an ass about it, someone will do something to take his gold like kill him or make a rule that he has to give them their gold".

      Hence, that is how the golden rule really works.

      --
      "I am the king of the Romans, and am superior to rules of grammar!"
      -Sigismund, Holy Roman Emperor (1368-1437)
    6. Re:Welcome to 5 years ago... by superpulpsicle · · Score: 1

      Dude I think it is time for you to escalate to top google managment. Your rule is better than all 10 of theirs.

    7. Re:Welcome to 5 years ago... by 70Bang · · Score: 2, Funny



      Add this one to your Golden Rule:

      "Life is like a sh%t sandwich: the more bread you have, the less sh%t you have to eat."

    8. Re:Welcome to 5 years ago... by Busy · · Score: 2, Funny

      I might have to borrow that and add it to my own golden rules.

      --
      Think of someone with average intelligence. Now think 1/2 the world is dumber than that guy.
    9. Re:Welcome to 5 years ago... by The+Good+Reverend · · Score: 1

      A blog is just an easy to maintain website - would you be comfortable saying " If I had a company, I wouldn't hire anyone with a website"? It doesn't have to be a blog for information to get out onto the web...

    10. Re:Welcome to 5 years ago... by Anonymous Coward · · Score: 1, Informative

      It was originally here:
      http://99zeros.blogspot.com/
      but now that just redirects to here:
      http://blog.plaxoed.com/
      Read more about the posts he made here:
      http://blog.searchenginewatch.com/blog/050126-0839 16

      The problem was that he revealed details about his compensation. Details that he then retracted(to me, indicating potential legal trouble if he didn't retract them).

      For what it's worth, I had some contact with him IRL(in college) and found him to be a bit of a jackass. Egotistical, arrogant, self-centered, all that stuff.

    11. Re:Welcome to 5 years ago... by Bloke+down+the+pub · · Score: 1
      A blog is just an easy to maintain website
      Yes. It's the word that matters. Or rather that using it marks the person as a bullshit buzzword merchant.
      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
    12. Re:Welcome to 5 years ago... by Bloke+down+the+pub · · Score: 1
      and found him to be a bit of a jackass. Egotistical, arrogant, self-centered, all that stuff.
      Isn't it funny how companies that claim to only hire the best always seem to hire people like that?
      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
    13. Re:Welcome to 5 years ago... by Anonymous Coward · · Score: 0

      The "Don't be evil" motto sort of lost the lustre for me when I read about how they fired a new employee that was blogging about his "behind the scenes" Google experiences shortly after being hired.

      There's nothing evil about firing somebody so disconnected from reality that he cannot forsee that making unapproved public comments about his employer is a mistake. That sort of bizarre behavior is a good indicator of future problems. If he won't follow rules that clearly prohibit such behavior, what might he do when he is unhappy about some decision that his employer makes? He'll probably blab about it publicly, is what.

    14. Re:Welcome to 5 years ago... by Anonymous Coward · · Score: 0

      Sure, it would be one thing if he was blatantly broadcasting private information (which a new employee probably shouldn't have access to anyway)

      WTF? What's the point of hiring someone if you don't have them working on something for your company, all of which is going to be at just about any tech company?

    15. Re:Welcome to 5 years ago... by aeoo · · Score: 1

      You might be trying to be funny, but you should think about what you said.

      Why is gold valuable? Because it is considered valuable. But just as people consider something valuable, people can also reconsider. If enough people reconsider, then gold would no longer be valuable, and then, those with the gold would no longer have a carrot to wave in front of our currently-greedy noses. This is worth thinking about, in my opinion.

      If we don't want the rich people to control us, the first step to freedom is to stop wanting what they have. :) Sounds almost impossible? But actually it's quite doable if you consider that: a) death is certain, b) the time of death is uncertain.

      Without this giant carrot, the stick would lose a lot of its power too, as people would have fewer things to gain and thus fewer things to be affraid of losing. Being less affraid, people would be kinder and more relaxed, and people would live and work for reasons other than greed and fear (survival, fear of death, fear of discomfort, fear of losing social status).

      Living and working for reasons other than greed and fear is simply bliss. :)

    16. Re:Welcome to 5 years ago... by ArsonSmith · · Score: 1

      You sir are a comunist falling for the good ole line of "If everyone worked for the fun of it everyone would be happy." Unfortunatly not enough people will work for the fun of it to make sure that everyone can eat.

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    17. Re:Welcome to 5 years ago... by aeoo · · Score: 1

      If I am a "communist", it's news to me, cause I sure didn't sign up to be one. I side with no creed.

      But I disagree with you about not having enough to eat. Look around. There is an over-abundance of wealth. Sure, there are some homeless, but mostly people have waaaay too much stuff. I have far more than just basic necessities at my home, and I, sir, do not work out of fear. :) Sure, sure, I can decide to quit the "work your ass off" scene and go off on my own, without food and shelter. But that's my own decision, is it not? I don't have to feed anyone except myself. If I decide not to feed myself, then it's my problem. However, if I want to feed myself and you erect some idiotic barrier in front of me, that is based on your personal greed, then you better get the heck out of my way, cause I will just roll over you like a 'dozer.

      However, my general disposition is that there is hardly anything worth fighting for.

  3. Which company? by Dante+Shamest · · Score: 4, Funny
    But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.

    I wonder which company they're talking about?

    Throwing chairs...rings a bell.

    Mi...cro...?

    Nope lost it.

    1. Re:Which company? by shbazjinkens · · Score: 3, Funny

      I think my favorite was:

      Let's face it: programmers want to program, they don't want to do their laundry.

      Being in a CS class in college, this really hits home.

    2. Re:Which company? by Anonymous Coward · · Score: 0

      "Being in a CS class in college, ..."
      CS students do indeed not want to do their laundry what with those Delphi Pascal assigments galore!
    3. Re:Which company? by Shakrai · · Score: 0

      Mi...cro...?

      Sid Meier threw a chair as MicroProse was going down the drain?

      Shit! And to think that so many /.'ers had respect for him :(

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    4. Re:Which company? by frenetic3 · · Score: 5, Interesting

      Well, that's good, because you're the exact target audience of that article. I'm usually not that cynical but this is pretty blatant: is the message "Google is a doubleplusgood working environment" really _news_, or just a clever press hit and recruiting tool (as are the massages, chefs, yada yada. Ironic too that it's hosted on a Microsoft-owned news site, haha.)

      They need to do _something_ with those billions of dollars :)

      -fren

      --
      "Where are we going, and why am I in this handbasket?"
    5. Re:Which company? by chris_mahan · · Score: 2, Funny

      My wife does the laundry. I don't want google to do my laundry.

      See http://laundry.google.com/

      --

      "Piter, too, is dead."

    6. Re:Which company? by Stiletto · · Score: 1


      You think google needs to recruit? I'd be willing to bet they shred more resumes each week than many companies receive all year.

    7. Re:Which company? by 70Bang · · Score: 1



      If you can dodge a chair, you can dodge a wrench.
      If you can dodge a wrench, you can dodge a ball.


      (sorry, I couldn't help it)


    8. Re:Which company? by chooks · · Score: 0

      I think you mean Mikerowesoft.

      --
      -- The Genesis project? What's that?
    9. Re:Which company? by IAmTheDave · · Score: 1

      You think google needs to recruit? I'd be willing to bet they shred more resumes each week than many companies receive all year.

      They didn't shred mine, just said that I didn't fit their profile. PROFILING! I should file suit...

      --
      Excuse my speling.
      Making The Bar Project
    10. Re:Which company? by droopycom · · Score: 1

      They need and they do.

      But they want only the best. So the recruiting process is long and complex. They sure dont have a shortage of applicants, but they might have a shortage of fitting ones.

      Some people (like me) wont apply at Google, for various reasons (in my case, I already have a interresting job and I'm too lazy to go through an application process), so advertising how great the working conditions is certainly not useless.

    11. Re:Which company? by Anonymous Coward · · Score: 0

      I can't believe no one modded this up.

      Well, at least I thought it was funny!

    12. Re:Which company? by Anonymous Coward · · Score: 0

      I have to say, I headed over to google.com/jobs half way through reading the article

    13. Re:Which company? by Bob9113 · · Score: 1

      is the message "Google is a doubleplusgood working environment" really _news_, or just a clever press hit and recruiting tool

      More the former really. It's not saying "Google is good." It is saying "Peter Drucker was right." The article is about Peter Drucker's seminal work in knowledge worker management theory, and that Google, being the first large scale test, is working. See; "Managing in the Next Society."

    14. Re:Which company? by mattwarden · · Score: 1

      Right, because I just heard the other day that Google is having a really tough time getting people interested in working there.

    15. Re:Which company? by MutantHamster · · Score: 1

      You can get modded funny by reposting a joke from the article? All hail being unoriginal!

      --
      My Greatest Heist - Muisc partly inspired by the unbeatable Qwantz
    16. Re:Which company? by Anonymous Coward · · Score: 0

      You're looking too hard for a place to post your poorly thought out point. He said he was in a CS class, not a CS major, and I believe his point was that CS students don't want to do their laundry. But you think that's good, because Google is looking for those kind of people, right?

    17. Re:Which company? by loqi · · Score: 1

      Props on the slick 1984 reference. You win at /.

      --
      If other reasons we do lack, we swear no one will die when we attack
  4. Coral Cache! by markild · · Score: 4, Funny
    --
    Scully: Should we arrest David Copperfield?
    Mulder: Yes we should, but not for this.
    1. Re:Coral Cache! by Frankie70 · · Score: 2, Funny


        Coral Cache link: http://www.msnbc.msn.com.nyud.net:8090/id/10296177 /site/newsweek/


      Please mod parent +5 informative.
      I think BillG is running MSN off his cable modem connection & it's
      sure to get slashdotted.

  5. What? by bwd · · Score: 3, Insightful

    Does any of this really matter now? The moment they went public, their defining philosophy turned into maximizing profits for their share holders in any way lawfully possible. The share holders now control board votes, not google's lofty ideals.

    1. Re:What? by Jedi+Alec · · Score: 5, Insightful

      ye gods. Does this have to come up with each and every time? There *are* companies out there that make a nice profit while still maintaining a high quality of both products and customer service. Making a profit does not not necessarily imply screwing over your customers over. Treating your customers with respect and catering to their wishes to create good word-of-mouth advertising(the best there is) is a perfectly viable business strategy.

      --

      People replying to my sig annoy me. That's why I change it all the time.
    2. Re:What? by s20451 · · Score: 5, Insightful

      Yes, it is true that companies must, by law, work in their shareholders' interests. However, this does not mean that the stock price must be maximized from quarter to quarter. There is nothing illegal about taking the long view and realizing that long-term profitability is maximized when the public respects your brand.

      The "shareholder's interest" argument really means that you can't use the company's money to put a new deck on your house. It is not sinister.

      --
      Toronto-area transit rider? Rate your ride.
    3. Re:What? by dstewart · · Score: 1

      Please explain how a company automatically becomes ethically bankrupt once they reach IPO.

      --
      Not every argument requires reduction to absurdity.
    4. Re:What? by KDan · · Score: 2, Insightful

      I don't disagree with your statement, but I think that Google's support of chinese censorship cannot be construed to not be "evil", no matter which way you argue it. It fits right into the old saying, that capitalists would sell the rope that they'll be hung with.

      Daniel

      --
      Carpe Diem
    5. Re:What? by TheKubrix · · Score: 2, Insightful

      did you even look into that financial page that you linked?

      hint: explore who the major holders are........

    6. Re:What? by bentcd · · Score: 1

      The moment they went public, their defining philosophy turned into maximizing profits for their share holders in any way lawfully possible.
      This is incorrect. Their defining philosophy now, as before, is to keep their owners happy. Some owners will, as you imply, be happy only with companies that aggressively pursue profits. Others, including, presumably, most of Google's current owners, have other happiness-criteria.
      It can be conjectured that in due time, Google ownership will have changed around enough that the pure profit-seekers will have become the majority. If you want to make the case that this has already happened, that is exactly what you should try to do: make the case.

      --
      sigs are hazardous to your health
    7. Re:What? by way2trivial · · Score: 3, Informative

      http://finance.yahoo.com/q/mh?s=GOOG
      % of Shares Held by All Insider and 5% Owners: 35%
      % of Shares Held by Institutional & Mutual Fund Owners: 38%
      Number of Institutions Holding Shares: 341

      insiders, 5%'s and institutions- none of those categories have any interest but in keeping the status quo..
      unlease there is actual belief of serious mis-management, institutional & mutual fund holders want stability, not strife.
      and they have 73% of the company....
      what I find more interesting, is how unbalanced the major insiders are as to ownership.

      http://biz.yahoo.com/t/81/5092.html senior VP with control of 117,075 shares
      http://biz.yahoo.com/t/67/3807.html president with control of 198,604 shares
      http://biz.yahoo.com/t/80/5092.html president with control of 231,124 shares
      http://biz.yahoo.com/t/20/976.html officer with control of 286,566 shares
      http://biz.yahoo.com/t/66/5444.html V-presdnt with control of 315,032 shares

      total 1,148,401 directly held by the top 5 guys in the company.
          but look who has the most.....

      --
      every day http://en.wikipedia.org/wiki/Special:Random
    8. Re:What? by Jedi+Alec · · Score: 3, Informative

      like it or not, when you're an international business you have to deal with the local laws of the country you do business in. No matter how much you or me may dislike its practices, the chinese government is the chinese government, and if folks want to get rid of it or change its policies that's going to be up to the chinese people, not to Google.

      --

      People replying to my sig annoy me. That's why I change it all the time.
    9. Re:What? by Rude+Turnip · · Score: 1

      The shareholders that bought IPO shares don't have the vote...that is still held by the founders and employees. Google structured its IPO in this way to keep control where control belongs--in the hands of the people on the front lines running the company. That way they can run the company the way they see fit for the long term and not worry about quarterly jitters and having some assh0le financial investor shake-out management. There are quite a few public companies that are set up this way, actually.

    10. Re:What? by Anonymous Coward · · Score: 0

      Morover, the shareholders that control the company are Page, Brin, and Schmidt themselves. Read a little about the IPO: they had two types of shares, one type for the public and one type for the founders. The idea is that the founders' shares get 10 times as much voting power as the regular guy shares. So Page+Brin can have 10% of Google stock and over 50% of the vote. This was done precisely for the reason that the GP described.

    11. Re:What? by Forbman · · Score: 1

      Well, I would argue, then, that every piece of "made in China" stuff you own supports chinese censorship as well. Most of those chinese companies are one way or another run by those same evil oppressive Chinese Communist Party bastards.

      Since it is virtually impossible to live in a modern society (like, use a computer) w/o owning *something* that wasn't made or sourced from China these days, your argument is a red herring.

      Would China be changing (China now is different than China in 1972) without it being involved in the world economy?

      Forget China. Compare and contrast Vietnam and Cuba instead.

    12. Re:What? by tsa · · Score: 0

      No matter how much you or me may dislike its practices, the chinese government is the chinese government, and if folks want to get rid of it or change its policies that's going to be up to the chinese people, not to Google.

      Oh, I thought that was Bush's job... he got rid of some other governments just fine.

      --

      -- Cheers!

    13. Re:What? by 91degrees · · Score: 1

      But Google had every right to simply not operate in China for ethical reasons.

    14. Re:What? by Pope · · Score: 1

      Bullshit. Just because you like to parrot a so-called 'truth' about capitalism, that doesn't make it true.

      --
      It doesn't mean much now, it's built for the future.
    15. Re:What? by NanoGator · · Score: 1, Insightful

      " Does this have to come up with each and every time?"

      Until people stop parroting Google's corporate motto like brainless sheep, yes. Until then, it's embarrasing watching a bunch of you with your pants around your ankles and your cheeks spread right in front of Google.

      --
      "Derp de derp."
    16. Re:What? by Gulthek · · Score: 1

      How is it evil? Just because you don't believe in a validity of a certain way of governing (attempting to strictly control information) doesn't mean that it's evil. That whole ethnocentric thing is tricky, eh?

      Just because they don't agree with a country's laws, doesn't mean that they can break those laws!

    17. Re:What? by loucura! · · Score: 2, Funny

      It is not sinister.

      Unless, perhaps, you're a left-handed stock-holder.

      --
      Black and grey are both shades of white.
    18. Re:What? by bill_kress · · Score: 1

      I love Google, every damn thing about it, but I have to admit that the poster before you was right. It's not like Google is going to self-destruct overnight or anything, but the net result of our form of capitalism is a bunch of nudges towards maximizing profits.

      The thing is, as long as the company is making money, everything will remain fine. As soon as the profits stop and the stock price dips, the noose tightens. A few community projects are killed, free lunches go away, a few talented engineers are laid off, etc. This cycle happens, a little at a time, until each company is reduced into a steaming pile of shit.

      The problem with a public company in our current environment is that "Evil" always gets a positive nudge, and "Good" always gets a little negative nudge. There will be ups and downs, but over time, we are bound to lose. This is simply what happens when you can turn stock over tomorrow. Why would it make sense to keep a stock gaining 1% when you can switch over to a stock which is burning itself up at 30% until it's gone, then jumping to another.

      Really the only way to fix it is start having a minimum 5 or 10 year stock holding period, and I don't see that happening in our greedy-ass future.

    19. Re:What? by chris_mahan · · Score: 2, Interesting

      That's why we're saying that Google is no longer "Do No Evil", but "make MORE money".

      If Google wants to compete internationally, Google will have the pleasure to deal with governments who condone torture, condone political, religious, and ethnic repression. Google will have to deal with organized crime and government official corruption.

      I know people in the oil industry. They don't claim not to be evil. They do claim (and they do) to get a lot of money for their shareholders.

      And let me tell you about shareholders: They don't give a flying fuck if your company is responsible for child labor in third world countries or for polluting on a mass scale, or for propping up despotic governments. As long as the dividends keep coming in.

      Don't like it? Tough. That's the way the world works.

      --

      "Piter, too, is dead."

    20. Re:What? by Pope · · Score: 1

      Ned Flanders is behind it all, I knew it!

      --
      It doesn't mean much now, it's built for the future.
    21. Re:What? by zephos · · Score: 1

      While this may be true it is not as often the technique. Both investors and employees who are investors gain or lose money based on stock price. Taking the "long-term" view only works if in the interim the sock-holders continue to support [with $$$] that strategy. If a company decides to run at a loss in order to later gain larger profits and the stock holders lose confidence. They can either demand a short-term view of sell their devaluing stock which hurts the companies income. Most investors are not long-term investors. If I buy google stock I don't want to lose money immediately only to remake it plus some more a year, 2, 5, or 10 down the road. So I either vote for immediate profit or sell my shares. Either way that is pushing for short-term perspective. Once you go public you are a slave to those who invest. If they are short sighted [which they often are] then so is the company.

    22. Re:What? by evildogeye · · Score: 2, Insightful

      Right, because Google should take on one of the most powerful governments in the world, while everyone else in America keeps on using cheap Chinese labor to improve their quality of life, happy to ignore the lack of civil rights in China. Personally, I think it would be more evil to deprive more than a billion people of the Google search engine!

    23. Re:What? by coolcold · · Score: 1

      they either comply to the laws or get blocked out. If they get blocked out, the news doesn't reach the people in china. If the comply to the laws, at least some news would go through, won't it?

      --
      I am harvesting funny/good quotes. Please help by putting them in your sigs :)
    24. Re:What? by chris_mahan · · Score: 1

      Specifically, no. The laws in question are designed not only to not let any "foreign propaganda" through, they are also designed to not allow views that are contrary to government policy, and they are further designed to aid in the dissemination of the government's message, punishing those who fail to obey the law with imprisonment, confiscation of property, and public disgrace.

      --

      "Piter, too, is dead."

    25. Re:What? by AndersOSU · · Score: 1

      Most of the made in China stuff I own isn't made by Chinese companies.

      Further, suporting a Chinese company or work force isn't supporting censorship in the same way as, "here this software will allow you to censor your population."

      Since any goods that go through China ultimately pay some taxes to the government imposing the censorship, there is some merit to your arguement, but I think you overstated a bit.

    26. Re:What? by aztracker1 · · Score: 1

      Options:
      a) Google sensors sites for China.
      b) China sensors Google.
      ...
      wonder which one I'd pick.

      --
      Michael J. Ryan - tracker1.info
    27. Re:What? by Anonymous Coward · · Score: 0

      Anyone know ownership of Class A vs. Class B shares?

      (Class B has 10x the votes of Class A)

    28. Re:What? by Skjellifetti · · Score: 1

      when you're an international business you have to deal with the local laws of the country you do business in.

      Or live up to your Don't Be Evil motto by deciding not to do business there. I'm not sure where to draw that line, but there are clear cases where that decision should have been automatic.

    29. Re:What? by freedom_india · · Score: 1

      very simple: It is NOT their own money they are playing with. It is someone "else's" money they are playing with.
      They become ethically challenged for the same reason investment houses started becoming so when allowed to raise funds from public. As long as it was promoter's own money invested, the company is very careful. When it is the public's money it disappears.

      --
      "Doing what i can, with what i have." ~ Burt Gummer
    30. Re:What? by Zak3056 · · Score: 2, Informative

      How is it evil? Just because you don't believe in a validity of a certain way of governing (attempting to strictly control information) doesn't mean that it's evil.

      I'll accept that--while I personally may find the entire concept of communism (or at least the way it's actually been implemented thus far) to be "evil," I understand that others may disagree. After all, "from each according to his ability, to each according to his needs" does indeed sound like a wonderful way to live, if impractical.

      However, when discussing the Chinese government in particular, I think just about any reasonable person would agree that "evil" fits the bill. Here's a good example of why.

      --
      What part of "shall not be infringed" is so hard to understand?
    31. Re:What? by Zak3056 · · Score: 1

      Options:
      a) Google sensors sites for China.
      b) China sensors Google. ...
      wonder which one I'd pick.


      Most people would choose the former over the latter--however, that has nothing at all to do with the moral question at hand. Doing what's right is rarely the same thing as doing what's easy.

      --
      What part of "shall not be infringed" is so hard to understand?
    32. Re:What? by be-fan · · Score: 1

      Congratulations on missing the point. This guy was sharing how Google thinks you can maximize profits by getting the most out of your "knowledge workers". Hence all the competitive advantage stuff at the beginning of the piece. Try to RTFA, please?

      --
      A deep unwavering belief is a sure sign you're missing something...
    33. Re:What? by cloudmaster · · Score: 1

      It's not evil in the eyes of the Chinese government, which is what matters when one does business with the Chinese government. It's not censored outside of China, and darn near everything else *is* censored in China. That censorship would include something along the lines of "iptables --dest *.google.com -j DROP" if they didn't comply with Chinese rules, so they do what they can for the Chinese residents by complying with the rules. I'm glad the Chinese can find my software which is indexed by Google, so I'm calling this "not evil".

      Similarly, I don't think it's really necesary for the US to force its views on the rest of the world outside of China, either...

    34. Re:What? by jc42 · · Score: 1

      Well, I would argue, then, that every piece of "made in China" stuff you own supports chinese censorship as well.

      Maybe, maybe not. There's an interesting argument in the other direction.

      It starts with Vint Cerf's old observation that censorship on the Internet is ultimately doomed, because the Internet treats censorship as packet damage and routes around it.

      The West is slowly learning the accuracy of this remark. So far, China hasn't, but it's mostly because the Internet isn't as pervasive there, and there often aren't many alternate routes. But, like the rest of the world, their economy is slowly becoming more dependent on good communication, which leads to more data links, which leads to more alternate routes.

      So, the argument goes, the way to get rid of Chinese censorchip is to encourage this development. As their foreign sales increase, they need more and more comm links with their suppliers and customers. With time, those comm links are all going over to IP, because it's the cheapest way to get good communication. And as comm lines become saturated, they will have to build new ones.

      The end result will be that the Chinese government won't be able to censor the traffic effectively, because to do so will require shutting down all their industrial and commercial comm links, which will kill their economy.

      I'm not sure that I fully believe this, but it's an interesting talking point. It's fun to watch people try to argue against it.

      We've already seen some major effects along this line in the US and Europe. It used to be that politicians could keep us afraid of foreign devils by telling us lies about them. We could only get news through a few commercial channels, and much of those channels were controlled by only a few people with close ties to the political power structure. Now, for example, the US government has a problem telling us lies about what's happening in Iraq, or the evils of Islam or whatever, because we can just go online and get 10 different versions of the story, from all sorts of sources. Many of the sources are right in the middle of the action. You have to be wilfully ignorant now to believe the lies.

      Granted, there's still a large American population that isn't smart enough to take advantage of this. But it's pretty obvious that there's also a large population that is. It's impressive how many Americans can now quote the Koran and various Middle-Eastern clerics and politicians. Fifteen years ago, you didn't hear this at all, and most people believed the propaganda. But now nobody can block our access to information from all over, and if we want to learn, we do.

      Maybe China will find a way to avoid this. But the safe money would probably be on the bet that they won't. And lots of commercial cross-border ties could easily help a lot in this particular struggle, even if that's not the companies' intent. More links gives the Internet lots of alternate routes for routing around packet damage.

      --
      Those who do study history are doomed to stand helplessly by while everyone else repeats it.
    35. Re:What? by YU+Nicks+NE+Way · · Score: 1

      The top three at Google have complete control. Ahy two of them hold a majority of voting shares. The class A chares cannot be transferred without consent of the board of directors.

    36. Re:What? by Anonymous Coward · · Score: 0

      The former would be easier, too.

    37. Re:What? by cloudmaster · · Score: 1

      Should they be a Republic, like the USA, or a Democracy, like the USA tries to force on everyone else? :)

    38. Re:What? by hondo77 · · Score: 1

      There are plenty of people around the world who would describe the U.S. government, and the current administration in particular, as evil. Let me guess: they're all unreasonable, right?

      --
      I live ze unknown. I love ze unknown. I am ze unknown.
    39. Re:What? by farble1670 · · Score: 2, Informative
      Making a profit does not not necessarily imply screwing over your customers over.

      i don't think anyone said that. the point is, for a public company, the goal is to maximize profits, period. if the company's actions happen to match some philosophy, well that's nice, but it's only a side affect. if you have any doubt, read this as reported by slashdot some months or so ago.

    40. Re:What? by MonkeyOfRage · · Score: 1

      Should they be a Republic, like the USA, or a Democracy, like the USA tries to force on everyone else?

      That's not an either/or proposition. Democracy refers to the source of power (the people), republic refers to the structure of it (divided into states within a federal union).

    41. Re:What? by MonkeyOfRage · · Score: 1

      Doing what's right is rarely the same thing as doing what's easy.

      Getting censored would have been both right and easy. It's doing the censoring for China that's hard. I think you might have meant "Doing what's right will mean sometimes not doing what's in your own best interest".

    42. Re:What? by pete-classic · · Score: 1

      Right, but screwing your customers allows you to maximize this quarter's profits.

      This, in my opinion, is one of the biggest problems in our (American) form of capitalism.

      -Peter

    43. Re:What? by Bloke+down+the+pub · · Score: 1
      republic refers to the structure of it (divided into states within a federal union)
      Bullshit. The Republic of Ireland isn't divided into anything like states (provinces yes, but in effect they're barely counties). Belgium is divided into federal regions that have a fair degree of autonomy (even to the extent of speaking different languages), but it's a monarchy.
      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
    44. Re:What? by MonkeyOfRage · · Score: 1

      Half right, anyway. I was thinking "Federal republic", which describes structure, when I read "republic", which describes sovereign autonomy not run by a monarch, which was indeed my mistake. Even strictly (which is to say, more correctly) speaking though, "republic" still doesn't preclude "democracy" - it may or may not be empowered by the people. Or doesn't Ireland vote for leadership? Or is Iran empowered by the people?

    45. Re:What? by Anonymous Coward · · Score: 0

      Or investors could do their research and not invest in a company that doesn't match their goals.

    46. Re:What? by coolcold · · Score: 1

      I don't mean whether the law is good or bad. I just want to say that people in china would either not being able to look at google news at all or selected news only. All in all, they wont be able to read news the government dont want them to see. So there is no point in google not following their rules. They either follow the rules and they got a larger market while the people in china can make use of a "limited" great service (win win), or the don't follow the law in which case google will be blocked by the great firewall, which i think is a lose lose scenerio.

      --
      I am harvesting funny/good quotes. Please help by putting them in your sigs :)
    47. Re:What? by Jedi+Alec · · Score: 1

      Until people stop parroting Google's corporate motto like brainless sheep, yes. Until then, it's embarrasing watching a bunch of you with your pants around your ankles and your cheeks spread right in front of Google.

      Bleh, I'll happily use whatever search engine/free email provider/insert random google service here is the best for my needs. Making sense does not necessarily mean being a fanboy, making does not necessarily mean being evil.

      Now, a small question from me, those glasses that eleminate all shades of grey, where can I get me a pair of those?

      --

      People replying to my sig annoy me. That's why I change it all the time.
    48. Re:What? by KDan · · Score: 1

      This is not the only filtering technology sold by Google to China. They have also provided filters for google search results. Essentially it's like your average parental-control-type software, except installed on top of google, so it doesn't link to sites the Chinese Govt doesn't like.

      This is bad, because Google had a leverage point here. There was no way China was just going to block google altogether. That would be too crippling in a world where Google is so central. So if Google had stood firm they could have essentially forced, in the short or long term, China to decrease their censorship of the net.

      Perhaps Google's plan is to suddenly unblock everything sometime in the future, which would have a similar or even better effect. But I seriously doubt that.

      Daniel

      --
      Carpe Diem
    49. Re:What? by Gulthek · · Score: 1

      Yes I see, but even though I debate your apparently simplistic understanding of the Tiananmen Square Protests, you surely must recognize that 2005 != 1989. If you are positing that a country cannot drastically change in that amount of time, then why don't you read about China from 1910-1926? Or 1960-1976?

    50. Re:What? by Bloke+down+the+pub · · Score: 1

      That's like saying that an aeroplane doesn't have propellers, and than claiming that you really meant to write jet aeroplane. Pardon my lack of telepathy, but I responded to what you wrote, not what you thought.

      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
    51. Re:What? by NanoGator · · Score: 1

      "Making sense does not necessarily mean being a fanboy, making does not necessarily mean being evil."

      Never said they were evil, sorry. I was commenting on your behaviour, not theirs.

      --
      "Derp de derp."
    52. Re:What? by MonkeyOfRage · · Score: 1

      That's why I pointed out that it was my mistake. If I expected you to know by ESP that I'd misread and inappropriately replied, I would have called it your mistake. Back down, Punchy.

    53. Re:What? by Bloke+down+the+pub · · Score: 1
      That's why I pointed out that it was my mistake.
      Well if you'd done it in bold the first time, maybe I'd have seen it!
      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
  6. they fired a guy for blogging by Anonymous Coward · · Score: 0

    because they were trying to cover up a huge patent liability and its relationship to their IPO.

    talk is cheap, anymore i never believe people who say things like 'im doing good'. good people dont have to say it. they just do it.

  7. History Repeats by ehaggis · · Score: 5, Funny

    I believe somewhere around 1550 B.C., a gentleman by the name of Moses received 10 rules from the CEO of the universe. Unfortunately the were not followed to closely. Time has a way of washing away convictions and ideals. I applaud Google for their intent, but I would wager these lofty goals will settle to reality when the bottom dollar hits the road.

    --
    One ring to bind them - should probably have more fiber and less rings in their diet.
    1. Re:History Repeats by Parkaman · · Score: 0, Flamebait

      There are people who follow the original Ten Commandments and there are people who don't. Those who have faith, generally do. Those who have none, generally do not.

      Time doesn't wash away convictions and ideals. Laziness, lack of faith, and ego do.

      There is no reason Google cannot maintain a positive work environment while being successful. They may not, but we can hope.

      And, as knowledge workers, we will lose what we fail to demand.

      --
      "It's entirely personal, though at one remove."
    2. Re:History Repeats by smooth+wombat · · Score: 2, Insightful
      There are people who follow the original Ten Commandments and there are people who don't. Those who have faith, generally do. Those who have none, generally do not.

      Bullshit. I have no faith (i.e. I don't believe in a god) but you don't see me running around having sex with boys, convincing people to give me their life savings, having extra-marital affairs (ok, I'm not married so that doesn't count), murdering my family and so on. I highly doubt you'd find many people who don't have faith who don't follow the underpinnings of the 10 commandments.

      Just because one doesn't believe in a god doesn't mean that they don't follow the basic rules. Nor does it follow that people who do have faith follow the rules. Your broad generalization isn't valid.

      For the record, all the acts I indicated above were and are being done by people of faith. Not just one faith either.

      --
      We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    3. Re:History Repeats by Parkaman · · Score: 0, Offtopic

      Sorry, there's no test that I'm aware of to measure "faith," so I'm not sure I can help you on that... And I am NOT suggesting that scientific atheists or agnostics are incapable of following the Ten Commandments, if you got that impression. They tend to be highly educated and ethical people, in my experience. Also, they generally do have faith... IN SCIENCE. I'm speaking in generalities about the entire population, which Slashdot obviously doesn't coincide with.

      --
      "It's entirely personal, though at one remove."
    4. Re:History Repeats by Parkaman · · Score: 1

      You thought I was a Christian! I'm actually extremely liberal, and agree with the religious right on NO political issues. Anyone who claims to have faith, but still does the things you mention, is a liar.

      --
      "It's entirely personal, though at one remove."
    5. Re:History Repeats by Animats · · Score: 4, Funny

      Yeah, but Commandment 1 was about market share maintenance.

    6. Re:History Repeats by kaputtfurleben · · Score: 1

      And the CEO of the universe has never been seen again.

    7. Re:History Repeats by lpzie · · Score: 0

      ...is a liar. Hypocrite would be more accurate.

    8. Re:History Repeats by TheSwirlingMaelstrom · · Score: 1

      There are people who follow the original Ten Commandments and there are people who don't. Those who have faith, generally do. Those who have none, generally do not.

      Wow, you are naive....

      Actions speak louder than words. Faith has shit-all to do with being ethical, or even moral. (I like to think I'm both ethical and moral, but I have no faith in any god whatsoever.)

      BTW, is it possible to post a soul on E-Bay? =;-)

      --
      #include "cunning_plan.h"
    9. Re:History Repeats by Irish_Samurai · · Score: 1

      I have no mod points to give you, but that shit is funny.

    10. Re:History Repeats by 91degrees · · Score: 1
      There are people who follow the original Ten Commandments and there are people who don't. Those who have faith, generally do. Those who have none, generally do not.
      Bullshit. I have no faith (i.e. I don't believe in a god) but you don't see me running around having sex with boys, convincing people to give me their life savings, having extra-marital affairs (ok, I'm not married so that doesn't count), murdering my family and so on. I highly doubt you'd find many people who don't have faith who don't follow the underpinnings of the 10 commandments.

      Given that the first commandment is essentially that god exists, it's kind of a tautology that those who don't have faith don't follow the commandments. I suspect you don't keep the sabbath day holy either (commandment 4). So pedantically speaking, the grandparent was right.
    11. Re:History Repeats by geoffspear · · Score: 1
      To be fair, people without faith are unlikely to remember the Sabbath and keep it holy, or to follow the first 2 commandments (depending on how you divide them), which basically demand faith.

      But yes, it's fairly ridiculous to claim that you can't live morally without faith in a higher power, or that people who don't live morally can't have (albeit probably hypocritically) faith. You don't have to believe you'll be burned in Hell eternally for doing so to recognize that it's not very nice to steal from people or kill them.

      --
      Don't blame me; I'm never given mod points.
    12. Re:History Repeats by Anonymous Coward · · Score: 0

      Wow, having faith in something that works, imagine THAT!

    13. Re:History Repeats by identity0 · · Score: 1

      Don't worry, I'm sure Eric Schmidt or Sergey Brin will just die for your sins and be resurrected. And their stock price will go way up, to heaven! Hooray!

      The scary thing is, I can imagine "Googlism" becoming a real religion someday...

    14. Re:History Repeats by Parkaman · · Score: 0

      "...is a liar. Hypocrite would be more accurate."

      Hypocrite would also be accurate. But I meant "liar." You can't really claim to have faith in a God while doing something contrary to what you believe is his/her/whatever's message. To do so obviously implies a lack of faith, at least at the time.

      --
      "It's entirely personal, though at one remove."
    15. Re:History Repeats by Anonymous Coward · · Score: 0


      2 I am the LORD your God, who brought you out of the land of Egypt, out of the house of slavery; 3 you shall have no other gods before me.
      ME - No gods before Him (no gods at all!)
      BUSH - OK

      4 You shall not make for yourself an idol, whether in the form of anything that is in heaven above, or that is on the earth beneath, or that is in the water under the earth. 5 You shall not bow down to them or worship them; for I the LORD your God am a jealous God, punishing children for the iniquity of parents, to the third and the fourth generation of those who reject me, 6 but showing steadfast love to the thousandth generation of those who love me and keep my commandments.
      ME - Never made any idols.
      BUSH - Dont think hes made any either.

      7 You shall not make wrongful use of the name of the LORD your God, for the LORD will not acquit anyone who misuses his name.
      ME - Dont use His name at all, so Im good to go.
      BUSH - I have no idea, so he gets the benefit of the doubt.

      8 Remember the sabbath day, and keep it holy. 9 Six days you shall labor and do all your work. 10 But the seventh day is a sabbath to the LORD your God; you shall not do any work -- you, your son or your daughter, your male or female slave, your livestock, or the alien resident in your towns. 11 For in six days the LORD made heaven and earth, the sea, and all that is in them, but rested the seventh day; therefore the LORD blessed the sabbath day and consecrated it.
      ME - You just try getting me out of bed on a Sunday. My slaves dont do much either.
      BUSH - I expect he has lots of governing to do, and works all the time.

      12 Honor your father and your mother, so that your days may be long in the land that the LORD your God is giving you.
      ME - Um, well I visit!
      BUSH - He wins.

      13 You shall not murder.
      ME - Im pretty sure Ive never murdered. 1 point.
      BUSH - Wars, death warrants, etc. 1/2 a point only

      14 You shall not commit adultery.
      1 point each.

      15 You shall not steal.
      1 point each.

      16 You shall not bear false witness against your neighbor.
      Me - Nope.
      BUSH - WMDs!

      17 You shall not covet your neighbor's house; you shall not covet your neighbor's wife, or male or female slave, or ox, or donkey, or anything that belongs to your neighbor.
      Me - My neigbours girlfreind doesnt belong to him.
      BUSH - He wants the oil.

      So I win by 2 1/2 points.

    16. Re:History Repeats by Parkaman · · Score: 0

      "But yes, it's fairly ridiculous to claim that you can't live morally without faith in a higher power, or that people who don't live morally can't have (albeit probably hypocritically) faith. You don't have to believe you'll be burned in Hell eternally for doing so to recognize that it's not very nice to steal from people or kill them." Hmm... I should have been more careful in the way I worded this, considering the crowd. As I stated in another response, I didn't mean to imply that you can't live ethically in the absence of the typically defined "faith in a higher power." I was arguing within the context of the analogy used in the original post, which is to say that I was arguing from within the Judeo-Christian perspective, assuming a fundamental belief in God... because the poster's argument appeared to be based on the failure of Jews and Christians to follow the Ten Commandments, as obviously no one else would give two shits about some stone tablet some crazy nomad found. But yeah... I should have made my argument more clear... it kinda seems like flamebait in retrospect, though that's not quite what I intended. I'll be more cautious next time.

      --
      "It's entirely personal, though at one remove."
    17. Re:History Repeats by shrtcircuit · · Score: 0

      "The scary thing is, I can imagine "Googlism" becoming a real religion someday..."

      I'd say it already is. You can ask Google anything, it will answer. It may not always be the answer you want, but you're going to get *something* back. A force that seemingly knows everything and encompasses the world sure sounds like a god to me! About the only thing it can't yet do is create life or information on it's own, it just regurgitates human discovery.

    18. Re:History Repeats by aug24 · · Score: 1
      Yeah, iirc no 6 was something about not killing people. Shortly after that, the CEO of the Universe rang back and gave them instructions for the next fiscal year: go thou into the land of Canaan and kill everyone.

      Even Universal CEOs have to throw chairs sometimes.

      J.

      --
      You're only jealous cos the little penguins are talking to me.
  8. Rule number 11 by pubjames · · Score: 4, Insightful

    11) Having fricking huge piles of cash so you can actually afford to do 1-10.

    1. Re:Rule number 11 by lukewarmfusion · · Score: 5, Insightful

      What makes you so sure that 1-10 aren't why they have huge piles of cash?

    2. Re:Rule number 11 by Irish_Samurai · · Score: 1

      50 Cent and Sug Knight. Real Commandment following fellows.

    3. Re:Rule number 11 by LadyLucky · · Score: 1

      You don't understand. The vast majority of companies are cash driven. So even though you have won that big contract, you need to pay your engineers before the cash starts rolling in. This means that extras that look like good investments from a P/L point of view can't be done because of cash constraints. It's only large organizations or ones with tons of VC capital (which brings its own set of problems) that have that freedom.

      --
      dominionrd.blogspot.com - Restaurants on
    4. Re:Rule number 11 by AceJohnny · · Score: 2, Interesting

      Because Google exists in a capitalist environment.

      Remember, capitalism is the economic system that's based on greed. It is the opposite of socialism, which is based on responsability and generosity. Guess which one worked out best?
      Capitalism is also pretty resistant to other negative human traits, like laziness. A lazy entity in a capitalist environment will soon be left out in the cold...

      Don't kid yourselves, rules 1-10 AREN'T what brought google it's huge piles of cash. And now that they're publicly traded, I won't bet on the rules' longetivity. Ben & Jerry's also had some very nice rules of work. They ended up being bought by Unilever, the anti-thesis of their rules of work. Do you think they still follow all their rules?

      Google is succesful, thus they can afford these rules, it's not the other way around.

      --
      Misleading titles? Inflammatory blurbs? Keep in mind that Slashdot is a tabloid.
    5. Re:Rule number 11 by lukewarmfusion · · Score: 1

      As a business owner, I can attest to the fact that some things do not require cash. While hiring good people certainly does, there are ways you can make your environment more conducive to quality work.

      I know a lot of people who feel under-appreciated at their jobs. I've also been in positions where the boss saw employees as a tool to get a job done. In my experience, happy employees work harder and are more productive. And unhappy employees are more likely to cut corners, complain, gossip, etc. This doesn't mean every company should have an executive chef creating free lunches for the employees, but there are little things that don't require a lot of cash that go a long way toward making happy employees stay happy.

    6. Re:Rule number 11 by bhadreshl · · Score: 1

      What about MS? They have enormous piles of cash (aka rainy day fund) and you don't see them doing this

    7. Re:Rule number 11 by LadyLucky · · Score: 1

      That's a really good point. Sometimes a little praise goes a long way!

      --
      dominionrd.blogspot.com - Restaurants on
  9. Ouch... by Rayaru · · Score: 0
    ut nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.
    Oh, snap. :-)

    Oh, and with regards to the conflict-of-interest argument.... in the print edition of the magazine, I think this is packaged to look more like an editorial. National publications run articles like these all the time, so it doesn't surprise me. Google is just getting out there and making a case for itself.
  10. Eat your own dog food. by markild · · Score: 2, Funny

    From TFA: For example, one of the reasons for Gmail's success is that it was beta tested within the company for many months.

    Not only do they, as they said in this article, eat they own dog food, but they make us do it.

    Beta 1, Google Inc, Beta 2, The World!!

    --
    Scully: Should we arrest David Copperfield?
    Mulder: Yes we should, but not for this.
    1. Re:Eat your own dog food. by VitaminB52 · · Score: 1
      From TFA: For example, one of the reasons for Gmail's success is that it was beta tested within the company for many months.

      Not only do they, as they said in this article, eat they own dog food, but they make us do it.

      Nonsense. You don't have to subscribe to GMail, it's your own decision to eat their dogfood. If you don't like GMail, then don't subscribe.

    2. Re:Eat your own dog food. by DanTheLewis · · Score: 1

      This seems transparent to me. You expect Betas to change and add features. When the new feature gets added, you get buzz on Slashdot.

      GMail is in Beta? Get real! What's the last bug report you sent in? For all purposes, it is a "gold" product. But here's why it's still called a Beta: you expect new features and incremental improvements as a matter of course; you don't need a splashy launch and marketing campaign like Microsoft does when it upgrades.

      Google is changing expectations from a long release cycle with a major build released every year or two to an extremely fluid release cycle with minor upgrades once a month. They benefit from the flexibility this affords for development, but also from the impression that they move quickly and improve their software in an ongoing way, while their competitors move slowly and produce gigantic buggy messes. Hey, the impression might even be true.

      --

      Q: What did the comedian say to the crowd?
      A: If I knew, this joke would be funny.
    3. Re:Eat your own dog food. by MikeBabcock · · Score: 1

      I've sent in bug reports w.r.t. Google News on a few occasions, and Google Desktop as well, each time I've had responses and fixes within the day or so. If being beta means being flexible, I'm all for it.

      --
      - Michael T. Babcock (Yes, I blog)
    4. Re:Eat your own dog food. by DanTheLewis · · Score: 1

      I feel sheepish. I've used GMail without noticing bugs, so you're probably most right. Maybe I should say "as gold as anyone else".

      I noticed how fast Google fixed the Google Desktop/IE vulnerability quickly too. Two data points is a trend.

      I also notice that almost all of what they're doing is server-side applications. That probably enables a lot more bug fixing that is unobtrusive to the customer. Seems I read a Paul Graham article to that effect.

      --

      Q: What did the comedian say to the crowd?
      A: If I knew, this joke would be funny.
  11. Do no evil... by pmike_bauer · · Score: 3, Informative
    --
    I read /. for the (Score:-1, Conservative) comments.
    1. Re:Do no evil... by pmike_bauer · · Score: 2, Informative

      In all fairness, Google claims that these blocked links would be inaccessible anyway. However, I think this contributes to the deception in that someone in China won't even know what news is being blocked. Insidious.

      --
      I read /. for the (Score:-1, Conservative) comments.
    2. Re:Do no evil... by Anonymous Coward · · Score: 1, Insightful

      The most convincing arguments are made by people who believe what they say. Google not only eats their own dogfood vis-a-vis using their product, I'm sure for the most part they believe the principals they claim to espouse.

      However, that doesn't detract from the point that Google's sloganeering has a marketing objective. What's the point of Google bombarding us with their "do no evil" slogan anyway? Are they trying to start a religion or something? Maybe, but the main purpose of this catch phrase is to convince us that we can trust Google with confidential private information. You're not going to store your email on Google's servers if you believe they will abuse the privilege. But what do you really know about Google's intentions? All you really know, or think you know, is that they will "do no evil". Oh, how nice.

      So what is "evil"? It's the same kind of gobbledegook meaningless babble that our current administration uses to promote its war on "terror", whatever that is.

      I'm not one of those chicken little folks who believe big bad Google is going to gobble us all up. I'm also not one of those floppy ducklings who swallows so much corporate bullshit every day I don't even notice the taste anymore. And I'm old enough to be more than a little cynical when folks make a big todo about taking the high road. A little modesty and a little honesty from Google would be a welcome sign that they haven't completely lost touch.

  12. Don't be evil... by Anonymous Coward · · Score: 0

    ...because Microsoft hates competition. :)

  13. Re:Newsweek and Slashdot: redefining fluff. by Anonymous Coward · · Score: 0, Interesting

    I'd like to know how not being evil equates to Google censoring conservative websites from Google News. Again, it's like all the progressives I know, they're open and tolerant to other viewpoints so long as those viewpoints agree with their own. All other viewpoints must be evil because they do not agree...

  14. elegance by DarkClown · · Score: 2

    I wish more desgin folks would take a cue from google's main search page at www.google.com and get the net back to a more simplicity/focus on content approach to delivering information.
    Interesting article - I believe the management really are smoking their own stuff, from what I've experienced from dealing with googles people.
    I just hope they don't get too spread thin and have trouble with upkeeping excellence with their various product.
    what is their slogan, anyway?

    1. Re:elegance by Kirrilian · · Score: 1

      I couldn't agree more on the simplicity of their main page, thats why I started using their search engine initially.

  15. Got any references? by A+nonymous+Coward · · Score: 0, Offtopic

    You're either a troll or newsworthy ... take your pick.

    1. Re:Got any references? by TCQuad · · Score: 1

      AC grandparent: they fired a guy for blogging

      You're either a troll or newsworthy ... take your pick.


      Can't it be both? This is from January with Mark Jen, now of Plaxo.

  16. Don't Be Evil?? by Anonymous Coward · · Score: 4, Insightful

    I don't get why Google has to yammer on and on about "don't be evil". That would say to me that they think most companies are evil, and google has to be different and say that all the time.

    The fact is that the vast majority of businesses aren't evil, Microsoft included. They might do some bad things, but no reasonable person could say they are overall evil. Now Enron, and Worldcom could be considered evil, but there are the rare exceptions in American society, not the rule.

    I like google, but sometimes they are a little full of themselves. They are bright and smart people, maybe too smart for their own good. For all people talk about Microsoft and Apple's arrogance, Google has got a pretty big head for a company not even 10 years old.

    1. Re:Don't Be Evil?? by Forbman · · Score: 1


      The fact is that the vast majority of businesses aren't evil, Microsoft included. They might do some bad things, but no reasonable person could say they are overall evil. Now Enron, and Worldcom could be considered evil, but there are the rare exceptions in American society, not the rule.


      Hmm... I'll disagree, but their evilness comes out when they think you're trying to suck money out of them, whether it be insisting that their service sucked and you want your money back, that the product they sold to you sucks and you want your money back, that they did not deliver what goods/service they said they would, that their sales team pitched you x and y but you didn't get it in writing (sucka) and now the company never heard of those sales employees in the first place, etc.

      There are evil people in every company. How close they are to the top of the org chart reflects how evil the company is probably percieved, and whether the evil people are in customer-facing or employee-facing groups.

      The MS employees I've known are not evil. But the actions of MS' legal team, SteveB and BillG certainly do have a lot of arrogant evilness in them, and because they are a big part of the customer-facing part of MS, affect the perceived image of Microsoft.

    2. Re:Don't Be Evil?? by Anonymous Coward · · Score: 1, Insightful

      [quote]
      The fact is that the vast majority of businesses aren't evil, Microsoft included. They might do some bad things, but no reasonable person could say they are overall evil. Now Enron, and Worldcom could be considered evil, but there are the rare exceptions in American society, not the rule.
      [/quote]

      Huh??

      Telecom companies. Energy companies. Tobacco companies. Insurance companies. Credit card companies. Media companies. Car companies.

      If they're doing more bad things than good things, then it seems to me they fit the bill for "evil"... and you can't get to the top by playing nice.

      Software companies might be some of the more benign companies out there... but saying large companies aren't "evil" is just playing with definitions.

    3. Re:Don't Be Evil?? by js3 · · Score: 1

      yea I'm sure there's a rule somewhere about not gloating.

      I'm not too cozy with google or dislike them either. To me they are just mediocre with lots of good hype and cash. I hope they realize that at some point creating simple IM clients or map won't sustain them. They should be a good investment for a lot of years to come tho.

      --
      did you forget to take your meds?
    4. Re:Don't Be Evil?? by Anonymous Coward · · Score: 0

      Corporations tend to evilness due to their structure.

      There's a film called The Corporation that'll make the point better than I can.

    5. Re:Don't Be Evil?? by udoschuermann · · Score: 1

      Evil is as evil does. It's not the intent, in other words, but the actions and their results. A company is evil if, as a whole, it harms others when a more benevolent and mutually beneficial act was available.

      If Google lives their motto and remains successful, I'll be cheering them on all the way because evil practices have given Microsoft a lot of mileage and I, for one, would rather see a cooperative field where quality and innovation wins out over mere marketing forces.

      --
      --Udo.
    6. Re:Don't Be Evil?? by sgt_doom · · Score: 1
      Dude, what planet do you live on?????

      I can't recall but one or two companies/corps I've ever worked at that weren't evil. AND NEWSFLASH, M$ has done numerous evil things which have been recorded at this site, please reread or do some fundamental research.....

    7. Re:Don't Be Evil?? by coopaq · · Score: 1
      Telecom companies. Energy companies. Tobacco companies. Insurance companies. Credit card companies. Media companies. Car companies.
      If they're doing more bad things than good things, then it seems to me they fit the bill for "evil"... and you can't get to the top by playing nice.

      You are right.

      If you have no Energy to light your Tobacco you won't need health Insurance, have more money and need no Credit card to pay for your Media bill where they told you you wanted a Car in the first place.

    8. Re:Don't Be Evil?? by KlausBreuer · · Score: 1

      Every now and then, I hear the term "too smart for their own good".
      Comes from the USA, I believe, and frankly, it's one of the more stupid sayings.

      All it shows is envy towards intelligent people. The kind of envy you see from big, strong, dumb kids at school. (Yes, I know. And now I teach artificial brains how to think, and the big, now fat but still dumb people dig streets).

      --
      Free PC version of ChipWits at http://www.breueronline.de/klaus/chipwits/
  17. Rule #11 by Frankie70 · · Score: 4, Insightful

    But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.

    Thou shalt not be bitchy about competitors.

    1. Re:Rule #11 by gosand · · Score: 1
      Thou shalt not be bitchy about competitors.

      You forgot the quotes around that last word. :)

      Seriously, in the battle, their "competitor" has proven to be quite the little whiny bitch.

      --

      My beliefs do not require that you agree with them.

    2. Re:Rule #11 by DrRobin · · Score: 1

      That would be "catty", I think you mean.

  18. "Pack Them In" by jkauzlar · · Score: 4, Insightful
    We all like to know what the most successful and innovative companies in recent years is telling its employees (or itself). Also, their list is a proposed manual of how to manage "knowledge workers." This could apply to hundreds of companies.

    Also, I take issue with the "Pack them in" criterium. What I like most about my job right now is the space I get. Email, instant-message, radio, etc, make "packing them in" a reality for any company with these technologies. I'd like to be able to fart at my desk or turn on a stereo and not have anybody make a fuss about it.

    I think they're trying to justify sticking their employees two-per-cubicle for lack of floor space.

    1. Re:"Pack Them In" by Anonymous Coward · · Score: 5, Interesting
      > Also, I take issue with the "Pack them in" criterium. What I like most about my job right now is the space I get. Email, instant-message, radio, etc, make "packing them in" a reality for any company with these technologies. I'd like to be able to fart at my desk or turn on a stereo and not have anybody make a fuss about it.

      I'm going to play Devil's Advocate for a second here.

      I'll bet that most of us posting to this thread are doing so from single cubicles or (if we're lucky) offices. How many of us would do so from a shared cubicle?

      If your cubemate is the kind of guy who'll accept you reading and posting to Slashdot, you're obviously getting along very well -- well enough to be very productive together.

      If you're worried he'll rat you out to management for spending half the day on Slashdot -- or if he's the kind of guy who'll spend half his day downloading goat pr0n -- then sharing cubicles is a net win for you, him, and the company, because you've both got nothing else to do in each other's presence but work. (Or learn how to get along with each other and become as co-productive as the cubemates in the paragraph above this one.)

      Some of the most productive days I've had have been days when teh Intarweb was down. There was nothing to do but work. And when the work was done, there was nothing to do but stuff I'd originally planned to do tomorrow. When tomorrow's work was done, there was nothing to do but think up new things to make my work life easier.

      Combine the self-reinforcing mechanism of always having a peer looking over your shoulder, with Google's policy that 20% of everyone's time is supposed to be spent fiddling around on your own pet projects, and some very interesting things might happen.

    2. Re:"Pack Them In" by jkauzlar · · Score: 4, Insightful
      Yeah, but not everybody needs somebody looking over their shoulder. The suggestion that I won't do my job well without peer pressure is insulting to my work ethic.

      It's nine o'clock here in Seattle right now. After my coffee sets in and my brain wakes up, I will do the job of three men, if required. While doing this, I will crank up my stereo, sing along if I want to, take a cigarette break whenever I feel like it, and have a dignified sense of independence and self-empowerment. And my job will get done very well.

    3. Re:"Pack Them In" by mcrbids · · Score: 1

      I'll bet that most of us posting to this thread are doing so from single cubicles or (if we're lucky) offices. How many of us would do so from a shared cubicle?

      <GLOAT>
      I write this from my living room. I'm 'working' on my laptop, my son is playing Risk at my feet.
      </GLOAT>

      --
      I have no problem with your religion until you decide it's reason to deprive others of the truth.
    4. Re:"Pack Them In" by drdewm · · Score: 3, Informative

      I just came from a place (TrippLite) that treats it's employees this way stacking them and packing them. Except for a select pamperd few TrippLite treats people like disposable napkins and the empoloyees know it and do the minimal amount of work to get by and the product shows it with huge return rates and customer dissatisfaction. Now the place I'm currently at treats people with respect and except for a select few people excel and try to do what's best for the company. The work loads and output from people are much better and higher. It's not just the lack of space but a general disregard for dignity which people can sense when you stack them like logs and have double standards.

    5. Re:"Pack Them In" by Scrameustache · · Score: 2, Insightful

      The suggestion that I won't do my job well without peer pressure is insulting to my work ethic.
      It's nine o'clock here in Seattle right now. After my coffee sets in and my brain wakes up, I will


      Go on to slashdot and post about how great your work ethic is.
      I'd tell you to go back to work, but I'll follow my own advice instead, good day.

      --

      You can't take the sky from me...

    6. Re:"Pack Them In" by susano_otter · · Score: 1

      If you have a good work ethic, this doesn't insult it in the slightest.

      On the one hand, if you don't have a good work ethic, this will improve your performance (or else make your uselessness readily apparent, which is a net win for your employer).

      On the other hand, there's a lot to be said for the theory that even the best workers generally perform even better when working in close concert with their peers.

      I mean, hey, if you can convince your employer that you're one of those rare types whose work is so seriously genius-level that you really do need the prima donna treatment, great! I hope it works out well for you.

      But I strongly suspect that even then, a company like Google might still see more benefits to the "teambuilt" solutions than the "solo genius" solutions, and decline to accomodate (or even hire) you.

      Another factor to consider is that American culture sometimes overdoes the Individuialistic Ideal, to the point where American society in many places seems to be losing the knack of living in community. What if the idea of the Lone Programmer is a myth, or at least a counter-productive approach in the long run?

      What if community-based work processes founded on actual physical interpersonal contact, daily, with your peers and teammates, are the key to future innovation, wealth creation, and all those other things that make up our collective vision of Better Tomorrow?

      Google seems to think that for them, at least, this is certainly the case.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    7. Re:"Pack Them In" by sudog · · Score: 1
      Not only that, but when you're writing something complex, you can't have someone wandering in and distracting you--or turning around in their chair and interrupting you with a stupid question. Internally, we all know that writing something big requires that a bunch of things be kept fresh in your mind while you do so, and that an interruption--any interruption--will make it all fall down like a house of cards.

      It's easy to collaborate with a team if you're on the same floor together--but if you don't have the ability to close your door and put a "don't bug me" sign on it, it's going to be a lot harder to get complex things done.

      Joel Spolsky agrees with me: In "Joel on Software" on pg. 24: "Do programmers have quiet working conditions?"

      [...] it's so easy to get knocked out of the zone. Noise, phone calls, going out for lunch, having to drive five minutes to Starbucks for coffee, and interruptions by coworkers--especially interruptions by coworkers--all knock you out of the zone.
      He explains it very simply: If your coworker sits there and asks you a dumb question because he knows you know the answer, you may have just saved him 15 seconds of lookup-time on Google, but now he's gone and cost you 15 minutes or more while you try to resume what you were just doing.

      http://www.joelonsoftware.com/articles/fog00000000 43.html

      In this, I think Google has it wrong.
    8. Re:"Pack Them In" by jkauzlar · · Score: 1

      I'm discussing work ethics on a tech news site. How is this not work ethic?

    9. Re:"Pack Them In" by anotherzeb · · Score: 3, Funny

      I will do the job of three men, if required

      Groucho, Harpo and Chico?
       

      --
      Good luck sometimes arrives disguised as bad
    10. Re:"Pack Them In" by jkauzlar · · Score: 1

      I'm just saying I can relax better in my own space. I'm not advocating solo programming. Teams can work by email, telephone, etc (Linux and OS are a perfect example of a very "wide-area team"). Even the telephone can be very distracting when you're trying to hold a train of thought.

    11. Re:"Pack Them In" by Anonymous Coward · · Score: 0

      You hit a good point. The key part is really that people get along on a team. If you all hate each other and want to ruin each other it won't work; no matter how personal or public your offices are.
      I think putting two to an office might be an effective way to force people to learn to like each other (and like they said, they just don't hire loners).

      I'm usually all about private offices. But I think if there's a thought through reason to put 2-4 people in one office that's fine. If they put 1-inf in a cubicle, quit and look for a new job.
      I know we can't all just quit. But it's really just ridiculous to pay someone $60,000 a year and leave them in a cubicle! This is the least densely populated industrial country in the world, there's no good reason to not be able to get enough space. There is absolutely no good reason why your company needs to be on the 50th floor of a prestigious building if it makes your employees lives miserable! Move to the suburbs, they'll be inner-city before you know it and then you'll still have the space you bought on the cheap. Your employees (who live in the burbs already) will thank you. And the ones in the inner city? They're usually just pricks anyway, or they want out with all their heart and soul...

    12. Re:"Pack Them In" by susano_otter · · Score: 2, Interesting

      I'm just saying I can relax better in my own space.

      Fair enough, and so can I. My question is, how much of this is habituation with what is actually a second-rate work process?

      I mean, what if "only works well alone and in silence" is an evolutionary dead-end? What if, in the long run, people who become habituated to working in physical proximity to each other, and companies that become adept at building teams that enhance each team member's cognition under those conditions, will be more productive and more successful?

      All the colloborative software in the world is no substitute for regular human contact. Rather, it inserts several layers of indirection and buffering where direct contact may actually be more desireable.

      Like I said, I don't doubt you work better in private. but what if this is actually a bad habit, rather than a good one? Google seems to be attributing the value of its employee contributions in part to their assumption that it's a bad habit. Given the success of Google employee contributions, I'm willing to take wait-and-see approach.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    13. Re:"Pack Them In" by Anonymous Coward · · Score: 0

      Because he lives in Seattle, and the coffe hasn't kicked in yet? I believe there is a municipal code in Seattle which disallows companies from forcing employees to be productive before their first cup of two of coffee is finished. Although there may be an exception for companies who's primary business is serving coffee, as someone has to bootstrap the whole thing. Oh, and because Seattle is owned by Starbucks.

    14. Re:"Pack Them In" by susano_otter · · Score: 3, Insightful

      I think Google avoids this problem to a great extent by applying some of Joel's other principles: Namely, that "Class A" people hire other "Class A" people; and Google actively involves the workers themselves in the decision to hire their teammates.

      I'd imagine there's a very low incidence "being interrupted by stupid questions" and a very high incidence "of greatness feeding greatness in a positive feedback loop".

      Where most companies end up hiring a bunch of mediocre programmers and giving each of them enough personal space to make it as far as they can on their own, Google seems to be incredibly strict about hiring only the best, and making sure that they'll be a good fit for their team before signing them on.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    15. Re:"Pack Them In" by ckaminski · · Score: 1

      While I enjoy Joel's writings, in this case, I feel he's dead wrong. I routinely get interrupted by coworkers, and it's not the silly 15 second issues that disturb me, it's the complex issues that require me to visit their desks, make extra phone calls and the like. It takes me almost zero time to reacclimate where I was when I departed. It's the lost 15 minutes of time helping someone where the disturbance comes.

      Then again, I have ADHD, so I'm used to rapidly switching tasks to stay interested...

    16. Re:"Pack Them In" by elgatozorbas · · Score: 1

      Not agreed.
      If you are a slacker, group pressure will only make you camouflage the slacking, not work harder. IMHO working hard is an attitude, it has nothing to do with others, only with yourself. At least that is my experience.

    17. Re:"Pack Them In" by sudog · · Score: 1

      Joel already says that Class A people should hire Class A people, and ignore the rest. Therefore, the rhetorical environment Joel is talking about already, presumably, has Class A people, and thus the logical conclusion is that he thinks that Class A people do their best work when they can do it without interruptions.

      The thing is, you need to control when you can be interrupted, and when interruptions *shouldn't* happen. It's silly to expect your coworker to conform to your mental schedule.

      You can't feed greatness with greatness unless you're both working on *exactly* the same problem at that instant.

      No, Google's wrong on this count unless there's a some way to give their workers a quiet environment where they can think uninterrupted.

    18. Re:"Pack Them In" by sudog · · Score: 1

      Doubtful..

      Human task switching considered harmful: this I would agree with.

    19. Re:"Pack Them In" by jkauzlar · · Score: 1
      This may be true, but your argument doesn't rule out separate cubicles/offices. If something needs discussion its a simple matter to walk down the hall. I even find that the telephone works well for quick resolutions. Myself, I get a little edgy with a lot of people around and it's harder for me to work. And managers typically know who's screwing around and who's getting the work done. If they pretend not to to avoid confrontation or they really don't know, that's their own occupational shortcoming.

      I do like your second paragraph, though and you might have a very good point. I wouldn't mind trying out 'pair/group programming' at least on the occasional project to see what good comes out of it.

    20. Re:"Pack Them In" by dbIII · · Score: 1
      If your cubemate is the kind of guy who'll accept you reading and posting to Slashdot, you're obviously getting along very well
      No, you fill half the cube with bits of old servers, huge 9 track tape drives and randomly strewn cables - in which case there's no room to put anyone else in there and by the time anyone can make it in there to stand behind you in the chaos and see you posting to slashdot you have had enough time to start up emacs and type very long sentences.
    21. Re:"Pack Them In" by typidemon · · Score: 1

      Also, I take issue with the "Pack them in" criterium. What I like most about my job right now is the space I get. Email, instant-message, radio, etc, make "packing them in" a reality for any company with these technologies. I'd like to be able to fart at my desk or turn on a stereo and not have anybody make a fuss about it.

      And yet, doesn't the interaction in a digital environment lack when you compare it with the physical world? Why does innovation spring from places like Architectural Studio spaces and new start up spaces, and often stop in traditional engineering situations?

      Email, instant-messaging, radio, video conferencing, phones and any other digital communication technique are all a poor substitute for working close to people. People working in disjointed environments are missing out on serendipitous situations that can only occur in close physical interaction. When you try and emulate that in digital spaces it, for the most part, simply takes too long to be serendipitous.

    22. Re:"Pack Them In" by typidemon · · Score: 1

      Yeah, but not everybody needs somebody looking over their shoulder. The suggestion that I won't do my job well without peer pressure is insulting to my work ethic.

      It isn't about peer pressure. It isn't about not trusting you. It isn't jamming in to many people in a small working environment. It is simply about the fact that 2 brains are better than one. Something smells fishy with your code, ask your office mate if he has a minute. Before you answer "oh but I can use some sort of digital thing", it doesn't compare to two people side by side looking though code together.

      For the record, this has been noted for a long time in other industries, namely design industries. People working in close physical locations produce better, more interesting work. All of my direct research is in papers in my office (which I am not near atm), but I do remember some CS based courses that have been moving to studio based interactions for that exact reason. If you cared, you could search on ACM.org (if you can), it shouldn't be hard to find.

    23. Re:"Pack Them In" by typidemon · · Score: 1

      This may be true, but your argument doesn't rule out separate cubicles/offices.

      It doesn't rule out it, but it adds more layers to the interaction.

      If something needs discussion its a simple matter to walk down the hall.

      Now, instead of saying "hey bob, can you tell me what you think about this". You got to wonder down the hall past all the other people who may want to ask you questions, but you also have to have some way of him being able for both of you to easily deal with your problem space. I mean, in your office you had your problem open on your desk top, in his office you have to email it to him or IM him first. So, what happens if Bob doesn't have something installed on his machine that you do?

      I even find that the telephone works well for quick resolutions.

      Only for the most basic problems. How do you solve a code problem over the phone without going insane? On line 2045, about 25 characters in you see ...

      Myself, I get a little edgy with a lot of people around and it's harder for me to work.

      Maybe the problem is that you just don't know how to work in a group environment.

    24. Re:"Pack Them In" by Anonymous Coward · · Score: 0

      "The thing is, you need to control when you can be interrupted, and when interruptions *shouldn't* happen. It's silly to expect your coworker to conform to your mental schedule."

      I agree wholeheartedly. I have a coworker here who engages on frequent conference calls. Really, this guy deserves an office simply becuase of this fact, but he doesn't have one. And every time I walk by his desk and see the "Conference call in progress, do not interrupt" note taped to the back of his chair, I can't help but feel sorry for the guy and yet laugh at the same time due to the silly note. It's pretty sad, though. I've been in the situation before where I've attempted to attend a conference call in a less than private space (at one point I had a temporary cubicle in the middle of a call center, talk about loud), and it is much more difficult to concentrate on the details and be a productive member of the call.

      The real point I'm making here is that, for some people, myself included, the ability to state when people can and cannot interrupt you is very important. (Not that my job is extremely important, but at my current assignment, I often have so many stupid questions in a day that I cannot maintain any sort of momentum on my projects.)

    25. Re:"Pack Them In" by susano_otter · · Score: 1

      Given the success of Google's products, I think the logical conclusion is that Joel Spolsky may not be the only guy having good ideas about workforce management.

      It's obvious that Google agrees with him about Class A hiring practices, but disagrees with him about the sacrosanctity of the Fortress of Solitude approach to teamwork.

      And from the article it's equally obvious that Google thinks their approach has been successful.

      You and I can think of all sorts of reasons why it shouldn't work in theory, but Google is saying "we've discovered that it does work in practice". All I'm saying is, what if they're right?

      If the kind of teamwork we're talking about results in the problems you envision, wouldn't the top programmers be leaving Google in droves, to work in more conventional environments?

      Another possibility is that there's more than one way to skin this cat. Maybe Spolsky is optimized for Lone Gunmen, and so he's able to report huge success from that approach, while Google is optimized for the Justice League, and is similarly successful. It could be a win-win kind of thing: Joel gets a stable of top-notch solo operators, and Google gets a stable of top-notch team players, and ne'er the twain shall meet, except in stock portfolios of the wise...

      It could even be that Joel has not yet reached Google's level of insight. Perhaps his success comes from optmizing for the old, solo operator paradigm, while Google's success comes from optimizing for a new team paradigm.

      Whatever the case, it's clear that Google doesn't perceive the "frivolous interruptions" problems you predict. Either they're covering up (and their programmers are keeping silent about the truth of their crappy working conditions), or we're making some bad assumptions about the true productivity potential of teamwork, properly understood.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    26. Re:"Pack Them In" by cfuse · · Score: 1
      I'll bet that most of us posting to this thread are doing so from single cubicles or (if we're lucky) offices. How many of us would do so from a shared cubicle?

      When the last company I worked for decided to go from giving me reasonable deskspace to giving me a laminated postage stamp in a corridor to work on, my Slashdot miles went from 15 minutes in the morning to about 2-3 hours a day. Every time I pushed my chair out from my desk I'd get nasty looks from people trying to get from A to B. If I'd wanted to work out of someone else's personal space/body cavities I would have gotten a job in corrections or customs.

      Trying to have confidential conversations or review priviledged information in the middle of an open plan office is always fun. The concept of physical security was one that escaped the great minds running the company too - they could never work out why equipment just kept disappearing.

      If the company treats it's workers like shit, it shouldn't be surprised when they start acting like it. Nobody is going to be pleased with effectively being told that they aren't trusted.

    27. Re:"Pack Them In" by sudog · · Score: 1

      I'm not saying the alternative is pure, utter chaos. You're deriving the opposite. I'm saying that people work better when they can concentrate for periods of time they directly control. Just because you infer the opposite is therefore also what I'm arguing doesn't make it so: people work *better* in a quiet, non-disruptive environment.

    28. Re:"Pack Them In" by susano_otter · · Score: 1

      I'm not sure I understand what you're trying to say.

      I think what you're saying is that people work better in a quiet, non-disruptive environment.

      What I have been saying is that Google seems to think that people work better in a team environment, and that given Google's success, I think they might be on to something.

      Is there anything I haven't made clear, about my thinking on this?

      --

      Any sufficiently well-organized community is indistinguishable from Government.

  19. knowledge workers by altoz · · Score: 5, Interesting

    What interested me was how they treat "knowledge workers".

    Their principles can be summed up like this:

    1. Pay them based on what they produce, not how many hours they're in the office.
    2. Get out of their way whenever possible.
    3. Keep them informed
    4. Let teams make decisions, not some arrogant-but-stupid manager

    I say that's the sort of thing that makes me want to work there.

    1. Re:knowledge workers by linuxtelephony · · Score: 1

      Don't forget, put them all in the same room.

      I'm not sure I like that. Assuming each shared office has a minimal number of people squeezed in (say 2 or 3), that the office is actually big enough to comfortablly house up to 3 people, and that all in the room are working on the same project -- then yes, I suppose this could work. Yet, there are still times when individual time with no distractions will yield the most productive and effective results. How does Google address that?

      --
      . 62,400 repetitions make one truth -- Brave New World, Aldous Huxley
    2. Re:knowledge workers by kin_korn_karn · · Score: 5, Insightful

      The downside is that employers like Google expect you to love your job. If you do, good for you. But sometimes you will have other things that you need to do, but the nagging feeling that you're supposed to love your job and express that love by working your ass off will always come up, and you will feel like you're not doing enough for the great ideals of the Company.

      It its own way, that's a worse kind of pressure than Dilbert-style companies have, because it's ideological pressure. You can pretty much predict what a PHB wants - he wants you to do your job, make him look good, and, even though you might have to work overtime until you find a better job, it ends when you go home. If you're supposed to drink the kool-aid and live/breathe the company 'values', then the company is not just trying to take over your time, but your mind, and I for one would rather work a few extra hours at crunch time.

    3. Re:knowledge workers by Gulthek · · Score: 1

      Telecommute? Go in at an odd hour? Or, you know, actually communicate with your office coworkers and let them know that you'd like such and such a time or day free? It's not like they are chained to an 8-5 schedule.

    4. Re:knowledge workers by drix · · Score: 5, Interesting

      Wow, someone else finally gets that. I work in the Bay Area, I'm 23, lots of people I know works at Apple, Google, Pixar etc. Yes they are "great" places to work in the sense that my office doesn't have a volleyball court/laundromat/sumo stable/whatever. But everyone loses sight of the fact that the end goal of all these enticements is simply to get you to stay at work. That's it. To me, this melding of your personal and work lives is the most evil thing of all, and Google is king of it. I don't have $10 million in options sitting around, but I'm out the door most days at 5:00:00.00pm and I have lots of shit going on outside of work. Most of my microserf friends do not.

      --

      I think there is a world market for maybe five personal web logs.
    5. Re:knowledge workers by Anonymous Coward · · Score: 0

      4. Let teams make decisions, not some arrogant-but-stupid manager

      Most of the rules sound good, except for this one...wouldn't it be better to replace an arrogant-but-stupid manager with a smart one? A smart manager knows when to make a decision and when to put something to a vote. A good company is full of good managers who put the customer first (not the employees first).

      Of course, a good company treats both customers and employees well, but when push comes to shove, the customer comes first. For instance, the majority of employees say, "That stupid customer wants feature X, and that's a pain in the ass, so let's move on", the manager needs to stand up and say, "That 'stupid' customer is paying us big bucks, so we ARE going to do feature X, like it or not." If the manager just says, "Let's put it to a vote", the company might make the customers sacrifice for the good of the employees, which is backwards.

    6. Re:knowledge workers by SuperQ · · Score: 2

      Note: I work at Google.

      The issue of how many hours you work is up to the person working. I think the point people miss is that places like Google attract work-a-holics. The whole of the Bay Area is like that. Personaly, I'm not that type. I go home at a reasonable hour and don't normaly check my work mail off-hours. Some days are exceptions, but that's normal for what I do at any work place. I don't think providing an atmosphere for work-a-holics to be happy is evil. Google is a good place to work, even if you're not a stary-eyed fan of the company.

    7. Re:knowledge workers by Reservoir+Penguin · · Score: 1

      They know that work-a-holics are ruining their lifes and denyng them social lifes that they could have had otherwise. What wife would want their husband come home late every day? And if they dont have one they arent very likely to find one with a schedule like that. They are turning them into zombies that have no interest in LIFE outside of Google. And no matter how GREAT Google is, the LIFE is surely bigger than it. I think that actively encouraging employess to live such an unhealthy lifestyle is EVIL. And what about not being EVIL then?

      --
      US-UK-Israel: The real Axis of Evil
    8. Re:knowledge workers by Anonymous Coward · · Score: 0
      I don't have $10 million in options sitting around, but I'm out the door most days at 5:00:00.00pm

      I have nothing to add. I just wanted to quote that separately because I thought "5:00:00.00pm" was so hilarious it deserves a "+5 Funny" on its own independent of the insightfulness of the post.

      So, moderators, if you agree, this post is here as a placeholder for that. Posted anonymously so I'm not karma-whoring (or, um, karma-coattail-riding?).

    9. Re:knowledge workers by Morgalyn · · Score: 1

      So you want companies to be responsible for the social lives outside of work of their employees in addition to their quality of life while at work? It's not like Google has some sort of ridiculous policy of being non-understanding of outside-of-work needs, in fact, they seem to be much more likely to accept needing to take off time to do things with your family than most companies, because of their flexible scheduling and 'enlightened' business practices. Need to leave for an hour in the middle of the day three times a week in order to spend time with your son before soccer practice or something? Probably not a problem at Google, but probably a problem at a lot of other companies.

      --
      You say you got a real solution
      Well, you know
      We'd all love to see the plan
      (The Beatles)
    10. Re:knowledge workers by kin_korn_karn · · Score: 0, Flamebait

      So you want companies to be responsible for the social lives outside of work

      You can always tell who grew up with managers for parents.

      I want companies to treat their workers like human beings, not robots. That does not mean that they are "responsible for social lives" because I want them to stay the fuck out of my social life. Companies like Google would love it if you replace your social life with spending more time at work and they provide enticements to do so.

      Besides, as we all know corporations never accept responsibility for anything that might hurt their bottom line.

      Need to leave for an hour in the middle of the day three times a week in order to spend time with your son before soccer practice or something? Probably not a problem at Google, but probably a problem at a lot of other companies.
      But in return, you're expected to want to rush back to the office as soon as you're done and be with your wonderful co-workers and the foosball table.

      Have you ever worked in that kind of place before?

    11. Re:knowledge workers by Kent+Simon · · Score: 1
      --
      Kent Simon Multitheft Auto
    12. Re:knowledge workers by Morgalyn · · Score: 1

      I want companies to treat their workers like human beings, not robots. That does not mean that they are "responsible for social lives" because I want them to stay the fuck out of my social life. Companies like Google would love it if you replace your social life with spending more time at work and they provide enticements to do so.

      But they are not requiring you to stay there. Sure there is a corporate culture of people who like to hang out there, but they don't make you. I have never heard a report of an employee being unfairly treated because they didn't spend all day at the Google office, but instead decided to spend time elsewhere (assuming they got their work done). It sounded like in the original post there was a belief that Google was attempting to undermine people's ability to have a social life, by providing enticements and neat things at work.

      I can understand that perhaps there are people who can't handle a workplace like Google's, and not because of 'forced long work hours'. Google doesn't have Lumberghs (sp?) wandering by your cube near closing on Friday to ask you to work during the weekend. If you want to come in and work on something because you are engaged in it, because you had an idea about it, because its a good time to get everyone on your time together, so be it. But they aren't requiring it, these people are choosing to do so. If someone is having marital troubles because one member of the marriage keeps spending all their time at work, that is NOT the company's fault unless the company is explicitly requiring their presence - if that person is choosing to go there instead of home, that's a PERSONAL problem. If some geek has no social life because he enjoys his work and stays there all the time, its not the company's fault for creating 'enticements' like a gym and laundry facilities at work, its that person's choice. If anything, Google might be 'faulted' for blurring the lines between 'social outside work' and 'social inside work', which might not be a terrible thing for your average codewarrior. I think it would be JUST TERRIBLE to be surrounded by people who enjoy my interests and understand what I'm saying, I'd really hate to spend time around them! I'd much rather work an environment where talking to your coworkers about anything other than work is forbidden, where time is strictly counted to the minute, and I don't have anything in common with my coworkers. I'd like to work in a place with no facilities for keeping my kids close by where I can visit them during the day, no access to food or drink if I don't feel like packing my lunch or driving somewhere and eating up more time out of my day (since I wouldn't be paid for that time I took to go get lunch, or eat it!), etc. etc. etc.

      I think you're either totally overreacting, or you had a bad experience /socially/ at a company like this. I'm sure these sorts of companies have cliques, and I imagine there is a lot of peer pressure to act in certain ways. But that doesn't mean you have to take it, and you're not penalized if you don't. What's your real complaint?

      --
      You say you got a real solution
      Well, you know
      We'd all love to see the plan
      (The Beatles)
    13. Re:knowledge workers by Dominic+Burns · · Score: 1

      Note: I work at Google.

      And therefore you know everyone's mean metrics and can say things that will give you a +integer == moderation everytime?

    14. Re:knowledge workers by Bob9113 · · Score: 1

      What interested me was how they treat "knowledge workers".

      Their principles can be summed up like this:


      I agree wholeheartedly except on one minor point. These are not Google's principles - they are Peter Druckers. See "Managing in The Next Society." Google credits him with their management style, and rightly so - he came up with it. Brilliant book, and he is well respected by MBAs, so you might be able to get your company's C-officers to read it.

    15. Re:knowledge workers by kin_korn_karn · · Score: 1

      I think you're either totally overreacting, or you had a bad experience /socially/ at a company like this. I'm sure these sorts of companies have cliques, and I imagine there is a lot of peer pressure to act in certain ways. But that doesn't mean you have to take it, and you're not penalized if you don't. What's your real complaint?

      My -complaint- is about fanboys that act like Sergey Brin's shit doesn't stink because of three words of bullshit on their SEC filings. Blind worship sickens me.

      I have had an experience where the company provided Google-like amenities to the workers, and then the company - not cliques of workaholic co-workers - expected a return on their investment in unpaid overtime and rah-rah bullshit. To put it bluntly, fuck that. I would rather work in an office full of people that I have nothing in common with, be uncomfortable all day, but not be expected to care after my shift is up. In fact, that's what I do. I do my job, I get paid, and there are no further obligations for either party.

    16. Re:knowledge workers by SuperQ · · Score: 1

      Yep, I hate that type too. Fanboys of all types are anoying. I totally agree, fuck that.. I'm here at Google because it's interesting work, and I get paid for it. When the work day is done, I go home and do other things that are totaly un-related. Like right now, time to go home.

    17. Re:knowledge workers by drix · · Score: 1
      Teehee... hate to belabor the point, but:
      Re:knowledge workers(Score:2)
      by SuperQ (431) * on 02:14 AM December 7th, 2005 (#14199135)

      ... Like right now, time to go home.

      (Emphasis mine.)
      --

      I think there is a world market for maybe five personal web logs.
    18. Re:knowledge workers by dakirw · · Score: 1

      Teehee... hate to belabor the point, but:

      Re:knowledge workers(Score:2) by SuperQ (431) * on 02:14 AM December 7th, 2005 (#14199135)

      ... Like right now, time to go home.

      (Emphasis mine.)

      On my screen, it says 6:14 PM, so it's probably something to do with your timezone. :)
    19. Re:knowledge workers by Anonymous Coward · · Score: 0

      He lives in the Bay Area. Probably not :)

  20. Google / ? by Soko · · Score: 5, Funny

    One of our not-so-secret weapons is our ideas mailing list: a companywide suggestion box where people can post ideas ranging from parking procedures to the next killer app. The software allows for everyone to comment on and rate ideas, permitting the best ideas to percolate to the top.

    So, Google uses a Slash like moderation system? Imagine being able to moderate a PHB (-1, Talking out of Your ASS), or a colleague (-1, Clueless Luser). And moderating the CEO (-100, Evil - Fuck Shareholder Value, This is Wrong!) to keep them to thier word.

    That would be cool.

    Soko

    --
    "Depression is merely anger without enthusiasm." - Anonymous
    1. Re:Google / ? by Chatsubo · · Score: 1

      Smith, can I see you in my office for a moment?

      --
      > no, yes, maybe (tagging beta)
  21. WTF? by jjoyce · · Score: 0, Offtopic

    "foster to"?

  22. NEWS-Brand Information, Sponsored by Google! by szquirrel · · Score: 0

    If you read closely into the article there's a secret message! It says "B-E S-U-R-E T-O D-R-I-N-K Y-O-U-R O-V-A-L-T-I-N-E"

    Son of a bitch...

    --
    Never approach a vast undertaking with a half-vast plan.
    1. Re:NEWS-Brand Information, Sponsored by Google! by skratchpad · · Score: 0

      I hear there's a similar message in the bibble, if you do the math right.

    2. Re:NEWS-Brand Information, Sponsored by Google! by OakDragon · · Score: 1
      If you read closely into the article there's a secret message!

      It's the next generation of AdSense: Google Subliminal.

  23. The chair story - truth or fiction? by TheNucleon · · Score: 5, Funny
    As anyone who reads past "Steve Ballmer was quoted as saying..." might recall, Ballmer denies the chair throwing incident. The fact that someone is accused of something doesn't make it true. Yes, Slashdotters, even if it is Steve Ballmer :-)

    If accusations are automatically true, then I accuse all Slashdot readers of being pathetic geeks with no life.

    Hey, wait a minute...

    --
    My comments are my own, and do not represent the views of my employer, my spouse, my children, or my cats.
    1. Re:The chair story - truth or fiction? by Anonymous Coward · · Score: 0

      i thought stevie b only said something along the lines of "it didn't go down like he said it did," w/o giving any detailed information as to what was wrong about his story.

      if so, that sure isn't a specific denial of chair throwing...

    2. Re:The chair story - truth or fiction? by poot_rootbeer · · Score: 1

      The fact that someone is accused of something doesn't make it true.

      And the fact that someone denies something doesn't make it untrue.

      It is important for Ballmer's status and for Microsoft's value that he NOT be perceived as a chair-chucking lunatic. Why wouldn't he deny that it happened? AFAIK there's no penalty for lying about it.

    3. Re:The chair story - truth or fiction? by TheNucleon · · Score: 1
      And the fact that someone denies something doesn't make it untrue.

      Precisely. So we've established that we don't know if it's true or not. There is no video of the chair throwing (although that would be kind of fun to see, and would likely be on Google Video). There were apparently no other witnesses to the chair throwage. So why is this unsubstantiated, condescending and disparaging accusation included in an article from a company that claims to not "be evil"? They could have just as well left that out, and I would have respected them more. Now, I will reluctantly join the growing ranks of those who are suspicious of Google.

      --
      My comments are my own, and do not represent the views of my employer, my spouse, my children, or my cats.
    4. Re:The chair story - truth or fiction? by Rick+and+Roll · · Score: 1

      He'll do it again. Once a chair thrower, always a chair thrower.

    5. Re:The chair story - truth or fiction? by Temporal · · Score: 1

      IIRC, the claim was made in court, under oath. It's far more likely that Ballmer's denial is the lie, since Ballmer wasn't legally bound to tell the truth when he made his denial.

    6. Re:The chair story - truth or fiction? by zaphle · · Score: 1

      Hey, Steve! How's it going!

      --
      And what if there's nothing behind the door until it is being opened?
  24. They forgot three... by voice_of_all_reason · · Score: 0

    -Crush your enemies
    -See them driven before you
    -Hear the lamentation of the women

    1. Re:They forgot three... by Ankou · · Score: 1

      Wow nicely done, and here I thought it was:

      - The open steppe
      - fleet horse
      - falcon on your wrist
      - wind in your hair!

      you made my day with that Conan reference thanks.

    2. Re:They forgot three... by Quiet_Desperation · · Score: 1
      :)

      We had a small contest years ago where employees could create a company poster. I found a great closeup of Conan's angry face (from Savage Sword Of Conan- the cool black and white comic), and put that quote underneath in bloody flaming letters.

      I didn't win, of course, but MY poster was the one that started appearing on cubicle and office walls. :-)

  25. "Built to Last" by under_score · · Score: 1

    The book "Built to Last" is an excellent analysis of how companies that have a very specific and strongly-held set of core values, combined with a few other attributes, tend to last as successful organizations for decades, regardless of what is happening in their business environment. I highly recommend reading this book to anyone who is interested in creating a strong company. The "Do no evil" mantra falls into this type of core values. The article itself doesn't really discuss this, as it is more focused on making their employees more effective.

    1. Re:"Built to Last" by JazMuadDib · · Score: 1

      Don't forget the amazing sequel: Good to Great. It's very detailed analysis of how several companies leapt from being mediocre companies to names that will last. More interestingly, he compares these companies with some competitors that were in a similar position at time X, and what happened to make that competitor no longer relevant. Jaz

  26. Interesting point of view you've got there by thepotoo · · Score: 1
    If you read the article more closely, you'd see that it talks about ways in which you can raise stock price without throwing chairs, sueing the competition out of existance or installing rootkits.

    It talks about testing gmail inside google for a few months inside the company, to get it "tuned to satisfy the needs of some of our most demanding customers--our knowledge workers."

    Google may have to be considering it's shareholders, but it's doing this in a way which is beneficial to all.

    --
    Obligatory Soundbite Catchphrase
    1. Re:Interesting point of view you've got there by Skreems · · Score: 0

      Yeah... I'm sure Google is the only tech company that does internal betas of their new products. Microsoft doesn't give their employees ANY betas at all :roll:

      --
      Slashdot needs a "-1, Wrong" moderation option.
      The Urban Hippie
    2. Re:Interesting point of view you've got there by Skreems · · Score: 1

      Wow... the one and only moderation for the above comment was "(-1) Overrated"... that's just weird...

      --
      Slashdot needs a "-1, Wrong" moderation option.
      The Urban Hippie
  27. Pack them in by Billosaur · · Score: 5, Interesting
    Almost every project at Google is a team project, and teams have to communicate. The best way to make communication easy is to put team members within a few feet of each other. The result is that virtually everyone at Google shares an office. This way, when a programmer needs to confer with a colleague, there is immediate access: no telephone tag, no e-mail delay, no waiting for a reply. Of course, there are many conference rooms that people can use for detailed discussion so that they don't disturb their office mates. Even the CEO shared an office at Google for several months after he arrived. Sitting next to a knowledgeable employee was an incredibly effective educational experience.

    Someday I would like to find the person who came up with this concept and shoot them in the head. I find nothing enhances my productivity more than having to listen to other people's meaningless personal phone conversations or conference calls that have nothing to do with what I'm working on, the assorted smells and sounds the human body makes that are not pleasant, the incesant pinging and chiming of IMs and email alerts, not to mention having my personal business available to anyone who wishes to stare over my shoulder.

    Oh to have an office! And if I needed a co-worker's help and/or advice and they won't return emails/phone calls, I would simply get my butt out of my chair, go to their cubicle, grab them by the lapels (or goatee if there are no lapels) and tell them we need to have a little chat. There's nothing like the personal approach! And then I could return to my office, close the door, crank the Rush, and get back to doing what I'm supposed to be doing, which is coding.

    --
    GetOuttaMySpace - The Anti-Social Network
    1. Re:Pack them in by Quiet_Desperation · · Score: 3, Interesting
      Preach on, brother Billosaur!

      I have the same "colocation" attitude where I work that I fight endlessly.

      "We're networked!" says I. "You can instantly contact another person with any of five different methods. If they are out of touch for some reason, then they probably wouldn't have been in whatever densely packed cubicle farm into which you want to stuff eneryone. The occasional brainstorm/info sharing meeting is sufficient. We don't sit and hold hands and sing as we design. Grrrrrr!" At that point I usually start frothing and someone calls the company nurse for a sedative.

      I have said, in no uncertain terms, I *will* barricade myself in my office with the South facing windows and lovely view if they try to move me, and I will start tossing out dead laptops until my demands are met.

    2. Re:Pack them in by OakDragon · · Score: 1
      Someday I would like to find the person who came up with this concept and shoot them in the head

      I wish to express my agreement with this sentiment, also. And since they'd probably be sitting right next to you, it would be an easy shot, too!

      Bad way of expressing concept: We are too cheap/broke to provide our team with the office space they need.

      Good way of expressing concept: "Because all members of a team are within a few feet of one another, it is relatively easy to coordinate projects."

    3. Re:Pack them in by roman_mir · · Score: 2, Insightful

      I work on contracts for 5 years already (5 years of perm before that drove me to this life :) so I have worked in 6 places in these 5 years (contracts come and go) and I think generally it is not a bad idea to put people on the same project into the same room.

      Now having said that I think there are certain things that should be considered before doing that. First: if people on the project hate each-other this will not help matters.

      Second: do not cram people into small rooms with no windows. It's horrible for morale. The best thing apparently is to have a large room with windows and if the room gets too crowded, split the team into 2 rooms in close proximity.

      Third: one of the projects I worked on was pure eXtreme. I hated the paradigm but liked the process they used for unit tests/cvs merges/deployment and online documentation. But I still think eXtreme is a waste of time and money for very large very long projects. To get a person familiar with the project you may put him(her) together with someone who has been there for a while now for a few days. More than that is a total waste.

      Fourth: it appears that in rooms like this eventually there will be music played on the background. First: don't make it loud, second: don't make it loud. Besides, not everyone likes the same stuff and listenning to Dido's White Flag for 9 hours can really drive you mad.

      Fifth: No food that smells should be allowed in rooms like this, period.

    4. Re:Pack them in by b4k3d+b34nz · · Score: 1

      Why don't you just get headphones? Someone's right by my desk right now yapping away at my neighbor, and I can't hear a word they're saying.

      --
      Grammar Lesson: you're is a contraction of "you are"; your means you possess something; yore means days gone by.
    5. Re:Pack them in by FreshFunk510 · · Score: 1
      You definitely fall under a certain category that was address in the article:

      If we see a recommendation that says "smartest person I've ever known" combined with "I wouldn't ever want to work with them again," we decline to make them an offer.
      --


      "Injustice anywhere is a threat to justice everywhere." - Martin Luther King, Jr.
    6. Re:Pack them in by darkmeridian · · Score: 1

      Having a coworker in your office to run ideas off of is not a terrible thing. Of course, if you really think that all your co-workers are idiots and buffoons to be ignored unless and until you have use for them, then your mileage may vary. But I appreciated having a co-worker officemate during my summer internship. If I need time alone, I went off to an empty conference room or picked out a nice spot in the firm library.

      --
      A NYC lawyer blogs. http://www.chuangblog.com/
    7. Re:Pack them in by Billosaur · · Score: 1

      I believe you meant "addressed" not "address", but who am I to quibble over grammar in the age of Netspeak.

      Look, it's simple: if we take it as read that we're all individuals with our own likes and dislikes, where does an IT department get off trying to play social engineer? I don't have to like people or even respect them to work with them, although it makes it a lot easier if I can. And yes, I have a low tolerance for obvious, flaming stupidity, which seems rampant in IT now. I'm not the chit-chatty type; I come to work to work. When I need help I ask, but I'd prefer to stay on task and get things done than talk about meaningless fluff. If I want to socialize, I can do it after work. And I don't see why I have to wear headphones or shuffle off to a conference room (something I can't do with a desktop machine!) just to get my work done.

      Everyone is different. I don't expect anyone to ascribe to my way of thinking. I'm stating my general feeling on the subject, which is what /. is all about. Maybe I'm resonating with you, maybe you think I'm a loon. If I really cared what everybody thought about me, I'd probably go mental. What I do care about is that I do good work, get it done on time, get it done during regular business hours, then go home and get to have a life. And I'd prefer the company did as much as it could to allow me to do that, instead of labelling me as Employee # 2894735093403, sticking me in a non-descript cube, and surrounding me with the cacophony that is office life.

      --
      GetOuttaMySpace - The Anti-Social Network
    8. Re:Pack them in by Anonymous Coward · · Score: 0

      The best way to make communication easy is to put team members within a few feet of each other.

      Particularly ironic, coming from a purveyor of communications technology. What about telephones, IM, email, etc. I communicate with my coworkers regularly this way (I have an office), and it works just fine. I can also close the door if I need to concentrate. If I want to allow pop-in visits and interruptions, I open the door. Sheeple in cubicle farms have no such option. Oh, and if I need some face time, I get off of my ass and go talk to them. How f*****g hard is that?!

      The open space cubicle farm zeitgeist so in vogue among trend following faddish unthinking managers and architects deserves nothing but scorn and ridicule. Nothing could be more demeaning or counterproductive. This certainly puts the lie to the "do no evil" bullshit. That's just a nasty way to treat people.

    9. Re:Pack them in by hoggoth · · Score: 1

      > I *will* barricade myself in my office with the South facing windows and lovely view if they try to move me

      And hold on tight to your swingline stapler1

      --
      - For the complete works of Shakespeare: cat /dev/random (may take some time)
    10. Re:Pack them in by Anonymous Coward · · Score: 0

      You hit the nail on the head. I'm surrounded by inconsiderate jerks who insist on using their speaker phone for conference calls and/or checking their voice mail and conversing with others a few cubes down.

      While I don't need or really even desire an office of my own, it would be nice if these noisy clowns could have one. That is, one shared office. Far away.

  28. "Don't be evil"??? by iion_tichy · · Score: 4, Insightful

    Riiight... I know collecting data always only ever works out in favour of the individual that has been monitored. Lovely stuff like advertising tailored to your needs etc.

    How on earth does Google want to be not evil, when every single thing they do is designed to collect as much data about people as possible (and that includes "free WLAN for everybody" - monitor surfing habits at the root has to be Google's wet dream)? I think they would have to make a VERY directed effort to avoid being evil.

    1. Re:"Don't be evil"??? by ljw1004 · · Score: 2, Insightful

      I agree entirely. Google is an advertising firm. It's sole purpose is to collect data about us and show us more advertising. That's evil from the ground up.

      I think they advertise THEMSELVES so well that collectively the internet community has the wool pulled over its eyes.

    2. Re:"Don't be evil"??? by Asmor · · Score: 2, Insightful

      Collecting information is not evil. Not inherently evil, not even a little bit evil. It's not even very easy to find evil things to do with information.

      That said, it certainly is possible to do evil with gathered information, which is why privacy is so important. The difference is, Google seems to have a lot of trust and faith placed in it.

    3. Re:"Don't be evil"??? by anothy · · Score: 1
      I think they would have to make a VERY directed effort to avoid being evil.
      right, i'd agree. and so would google. their point is precisely that they do make a very directed effort to avoid being evil.
      --

      i speak for myself and those who like what i say.
    4. Re:"Don't be evil"??? by Da+Penguin · · Score: 1

      > I agree entirely. Google is an advertising firm.
      > It's sole purpose is to collect data about us and show us
      > more advertising. That's evil from the ground up.

      Advertising is not inherently evil, believe it or not it actually can be useful. And the more info they have about you, the more then can deliver something that would be of interest to you, rather than just trying to convince you to get something that you do not need. People pay to be able to sell things, people pay to be able to buy things. If things can be made easier for both, then great.

    5. Re:"Don't be evil"??? by iion_tichy · · Score: 1

      "their point is precisely that they do make a very directed effort to avoid being evil."

      So they say...

    6. Re:"Don't be evil"??? by Vitriol+Angst · · Score: 1

      For me it would be kind of obvious.

      Evil would be using a dominant market position or money and lawyers to quell the innovation of a competitor -- rather than just out-innovating and competing on merit.

      Lobbying congress to create barriers to entry, or to create undue privileges that only benefit your own company.

      Destroying, harming or slandering others.

      Selling information about people to third parties -- or using gathered information in a way that the user would not want (meaning, ask, and allow people to opt out at any time).

      So far, I haven't seen anything overtly evil from Google. Compare this to (obvious example coming up...) Microsoft.
      Oh, and that reminds me, announcing vaporware products that resemble competitors and using your dominant position to then undermine the competitor and then buying the stock of company at a discount. Obviously, the vaporware then disappears.

      --
      >>"ad space available -- low rates!!!"
    7. Re:"Don't be evil"??? by Vitriol+Angst · · Score: 1

      I think google was saying they were using this to survey or respond in an automated manner. They are just saying; "User 171 likes gadgets, score them +3 for our Google adwords on "Gadgets" " and things like that.

      It depends upon if they create a "firewall" between collected data and targeted data and how anonymous they keep the user. That does require a bit of trust -- but it also can provide a better service. So far, I think Google has been walking this line well.

      --
      >>"ad space available -- low rates!!!"
    8. Re:"Don't be evil"??? by penguinoid · · Score: 1

      Do you know every product in existance? Of course not! Would you rather have targeted advertisement, so you are shown things that interest you, or be shown every stupid thing under the sun? Yes, targeted andvertisement is good for the advertiser -- that doesn't automatically make it bad for you.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
    9. Re:"Don't be evil"??? by ljw1004 · · Score: 1

      from Futurama:

      Leela: Didn't you have ads in the 21st century?"

      Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.

      We're currently bombarded with ads. Everywhere. In 1995 america about $2000 was spent PER PERSON PER YEAR on advertising. I don't want to know about every product in existence. That wouldn't help me at all. I *NEVER* make purchases as a consequence of targetted ads. NEVER. All my purchases come from researching the field, from me searching out the ads rather than the other way round, from asking friends or browsing a shop's selection. Maybe people who grew up in America don't realise just how ridiculously over-the-top it is here.

    10. Re:"Don't be evil"??? by penguinoid · · Score: 1

      No, you don't realize that you *are* affected by ads. Especially by ones that are about products you might be interested, and moreso if you don't know the field. People preffer things they are familiar with, so ads in your field of expertise would have dramatically less effect, unless it is a new product, then if it is a good product you will research and buy it.

      That said, I am somewhat for targetted ads, but strongly against new places for ads. And $2000 per person? That's rediculous. Perhaps we should set up a page for researching products to help replace ads?

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  29. DONT be evil? by uberjoe · · Score: 1

    As an aspiring Evil Overlord I must now renounce Google. If I'm ever going to destroy the earth I'm afraid I cannot continue to support them.

    --

    The days of the digital watch are numbered.

  30. "we really try to live by it" (Don't be evil) by Anonymous Coward · · Score: 0

    By saying that, he is admiting that there are some cases where they did evil things. I'm no psychologist, but when you say 'we really try to', that means they had instances where they actually did.

  31. Not evil by Anonymous Coward · · Score: 0, Offtopic

    Shall we start welcoming our new, non-evil overlords, then?

  32. You mean the one... by expro · · Score: 1

    You mean the one that frequently has a boat load of tool bar advertisement crap spewed across it, trying to cram it down our throats? Who wants the search engine corrupting the desktop? Being used to the clean page, when I see that it is time to go elsewhere. A portal such as Yahoo looks better than that. Did I say it annoys me greatly?

    1. Re:You mean the one... by Literaphile · · Score: 1

      Are you kidding me? Let's compare the two: Google: takes up about half of my Firefox window (1440 x 900 display). Google.ca, which I use, has a small, one-line text 'advertisement' for Google Earth. Probably the most unintrusive ad ever. Google.com has NO ads whatsoever.

      Yahoo: the frontpage of Yahoo.ca, which is so big I need to scroll down, hits me with two flash ads (for the Yellow Pages and for Esso), a spattering of text ads (shop online at London Drugs!, for example), and basically a complete listing of all the services that Yahoo offers (definitely not needed if I just want to do a search). Yahoo.com is exactly the same, with different ads in the same places. Ahh, and, of course, one of the flash ads at Yahoo.com is for Yahoo Messenger. Looks like you don't mind Yahoo cramming that down your throat!

      So, the Google homepage is about half the length of the Yahoo homepage and doesn't hit you with image-driven flash ads. Oh yes, and need I mention that you're not actually forced to download the Google toolbar?

  33. Like acedamia but a real job by i_should_be_working · · Score: 1

    Reading the rules I was thinking how I'd like to work in a place like that. Then I thought 'wait a minute, I do work in a place like that'. But I'm in a research group at a university. One of the things that scares me from finding a so-called 'real job' in industry or business is the lack of these rules which we kind of take for granted in the ivory tower.

    Except of course for that "cater to their every need" rule. (Insert ramen joke here)

    1. Re:Like acedamia but a real job by Zorandler · · Score: 2, Insightful
      Reading between the lines...it's clear that Google isn't much different from any other high-tech company. The reason they want to provide everything to their employees is to keep them there all day and night to toil for Google. Seems much like M$....they provide everything on campus...so why leave?? Oh and by the way, while you're here...might as well put in another few hours coding...

      Bread and Circus....keep them fed and entertained and you can make them do anything!! Hoo ha haaaaaaa!

  34. Agile Google by under_score · · Score: 3, Interesting

    Lots of what they are doing is in line with the Agile Work Axioms and agile practices. For example:

    • Cater to their every need -> Eliminate Waste
    • Pack them in, Data drive decisions, Communicate effectively -> Maximize Communication
    • Encourage creativity -> We are Creators, Empower the Team
    • Strive to reach consensus -> Self-Organizing Team, Trust is the Foundation
    • Don't be evil -> Trust is the Foundation
    • Data drive decisions -> Reality is Perceived
    1. Re:Agile Google by chris_eineke · · Score: 1

      Which really just boils down to:

      Be effective.

      --
      "All you have to do is be fragile and grateful. So stay the underdog." Chuck Palahniuk, Choke
    2. Re:Agile Google by Anonymous Coward · · Score: 0

      Way to pimp your own crap by riding on the coattails of others!

  35. How DOES Google Keep It Up? by Ted+Holmes · · Score: 2, Interesting
    OK, here's a dump.

    This company is spooky in it's rate of innovation. Even, as the article points out, in it's management strategy as well.

    Google, being the most popular search engine on the planet is privilege to the tiniest emerging trends, harvested by our searches. Our collective secrets. So they know quite a bit about what we want.

    Rumors are that Google is considering Riya another spookily intelligent beta photo service that will probably put Flickr to shame while spark spin-off revolutions impossible to predict.

    Oh, yeah, and aren't they supposed to come out with Google Calendar today?

    Technology commoditizes everything and Google leverages IT extremely well.

    Starting with the commoditization of information, Google's stated mission is to organize the world's information and make it universally accessible and useful.

    Perhaps next we will see the commoditization of the world's knowledge, followed by our collective intelligence.

    I don't know if Google will be the entity to do that, but the trajectory seems clear to me with Google setting the pace.

    I recently finished an article called: Technology, Computers and Innovation: Why Everything is Speeding Up exploring what's behind the accelerating rate of innovation in technology. Even though the rate of worldwide technological acceleration is astounding, it seems Google is still strides ahead. ~ted

  36. I quit! by stavromueller · · Score: 0, Funny

    That's it! I'm quitting my job today and applying at Google.

    --
    I kill harmless processes for sport
  37. No, you're wrong by RealProgrammer · · Score: 4, Informative
    The moment they went public, their defining philosophy turned into maximizing profits for their share holders

    That's wrong, or at least, the premise is incorrect. A publicly traded corporation is only required to abide by what their SEC paperwork says. For most companies, that does mean maximizing profits. But that's not an absolute rule.

    In Google's SEC filings, and in most of its public statements, it says they won't be evil. Any investor in the company is assumed to have read those filings and public comments. Caveat emptor.

    An accountant will tell you that "profit" is a somewhat artificial result. A complex set of corporate books allows you to attribute money to expenses, investment in future growth, savings for future tax liability, or whatever. Some companies choose to pay dividends, others choose to buy back their own stock. They have a range of options, as long as they cover themselves in their SEC filings.

    They do have to play by the rules, but maximizing profit isn't necessarily one of them, and it doesn't have to mean maximizing quarterly profit.

    --
    sigs, as if you care.
    1. Re:No, you're wrong by Da+Penguin · · Score: 1

      > > it says they won't be evil.

      > HAHA

      > What's even funnier is that you believe that tripe.

      His point wasn't that Google said it and that we should believe it. His point was that /this/ is what Google put into its SEC filings, instead of maximising profit first and foremost. Hence it is /this/ that Google is legally obliged to follow, and not maximising profit at the cost of all else.

    2. Re:No, you're wrong by Moderatbastard · · Score: 0
      Hence it is /this/ that Google is legally obliged to follow, and not maximising profit at the cost of all else.
      Aha. We go out there to play entertaining football rather than to win, the cheque's in the post and of course I'll respect you in the morning.
      --
      1/3 of jokes get modded OT. If you get the joke, mod 1 in 3 insightful/interesting/underrated to restore karma balance.
  38. How long? by Hits_B · · Score: 1

    Before the Slashdot community turns on Google with the same sputtering hatred they now reserve for Microsoft? It's great that Google seems to be implementing a strategy that maximizes the effectiveness of their workers. What sort of stunt will they pull that sends its rabid supports into the arms of the red-headed stepchild Yahoo?

  39. misleading by hey · · Score: 1

    I wonder if this is all lies. After all why would they want to tell the competition how to complete with them. Yeah, sure do the laundry for every one. Then when they hear next week that Microsoft has started a laundry service for their employees Google can laugh and laugh.

    1. Re:misleading by kognate · · Score: 1

      You misunderstand the nature of competitive advantage. Everyone knows what Walmarts competitive advantage is, but that doesn't mean you can start your own company based on that and expect to compete with them. The same is true of Google.

      They risk nothing by talking about what they do, the fact that they CAN do it is what's important. A lot of that is culture. MS probably could offer a laundry service and it would not be the same, because the cultural differences in the companies won't allow it to be the same.

      Google benefits because they will be better able to attract people by being very clear about their philosophy. BTW, if you compare early Apple with current Google, you'll see a lot of similarities. Culture is everything.

  40. Re:History Repeats... I bring you these 15... by davidsyes · · Score: 0, Offtopic

    (drops one tablet).. **TEN** Commandments...

    --
    Previously: "Linux... Toward the Sunrise..." Now: "Linux... Toward the-- No, now, part of Every Sunrise"
  41. Google is like the Beatles by Ankou · · Score: 4, Funny

    Oh ya see now Google has done it, 10 Golden Rules = 10 Commandments, I get it. Next thing you will hear is how Google is more popular than Jesus ... oh wait

    1. Re:Google is like the Beatles by Anonymous Coward · · Score: 0

      Jesus, who? Some Brazilian soccer star?

    2. Re:Google is like the Beatles by dascandy · · Score: 1

      Yup. Based on googling for their names, Google (732000000) is more popular than Jesus (at 160000000). By far.

  42. 10 Rules To Break by otisg · · Score: 1

    You know what they say - rules are to be broken.

    --
    Simpy
  43. Could you use any more corporate buzzwords? by Anonymous Coward · · Score: 0

    A+ for craming Google's ideas into those lame-o concepts.

  44. article -1: troll by kuzb · · Score: 0, Flamebait

    Throwing chairs, huh? Couldn't figure out who *that* was.

    Slashdot: where the editors troll worse than the users do.

    --
    BeauHD. Worst editor since kdawson.
    1. Re:article -1: troll by Anonymous Coward · · Score: 0
      RTFA -

      Don't be evil. Much has been written about Google's slogan, but we really try to live by it, particularly in the ranks of management. As in every organization, people are passionate about their views. But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies. We foster to create an atmosphere of tolerance and respect, not a company full of yes men.
    2. Re:article -1: troll by Anonymous Coward · · Score: 0

      Disclaimer: I DO feel /. has become a festering pile of poo.

      > Slashdot: where the editors troll worse than the users do.

      And, your comment just helps soooo much, thankyouverymuch.

    3. Re:article -1: troll by kuzb · · Score: 1

      I did. I think it was one of those totally uncalled for comments too, like most color commentary that reaches the front page of slashdot. They could have posted a summary that didn't have such trollish undertones. It doesn't matter that it's article text, they chose that specific exerpt because it contained an anti-microsoft sentiment. Not that it's any surprise, I'm pretty sure articles get selected on that criteria as often as possible.

      This should be a place where we get technology articles about interesting things, it shouldn't be used like some kid who has a grudge.

      --
      BeauHD. Worst editor since kdawson.
  45. Google & Kozoru story: Do be evil by otisg · · Score: 1

    Talking about Google's rules are the "Don't be evil mantra", check out the Google & Kozoru story. Don't be evil, yeah right!

    --
    Simpy
  46. serously. come on. This is a front pager? by CDPatten · · Score: 3, Interesting

    Such a line of crap. "don't be evil" "tolerance"? "respect"? Kind of like the respect they have for the authors who have asked them not to scan their work, ya, they aren't evil at all. Ya its not evil just going ahead, ignoring the IP creators, just because "you know what's best for them" or to make some money. Yep, they aren't evil at all.

    Seriously the media loves google and that is the only reason the stock is so inflated. If we didn't know better you'd think they weren't the one with site traffic behind aol, yahoo, and msn, by ten of millions of visitors. Its similar to apple, by all the good press and constant front page articles you'd think they'd have more then a few percentage points of the desktop market, but nope.

    This at the end of the day is why all the predictions that Microsoft is going to fail "the next time around" never come true. Why that crowd is always dumbfounded that MS does so well time and time again. At some point you have to stop believing your won FUD and Fluff pieces and try to get the facts.

    Google's stock is going to cr4ash like the dot.com bubble. The only question is whether or not YOU will get your money out before or after it tanks.

  47. Re:Newsweek and Slashdot: redefining fluff. by Daniel_Staal · · Score: 5, Insightful

    This is actually a fairly standard article format: they asked the head of a succesful company to write an article on what he thinks makes that company succesful. It's not meant to be an in-depth analysis, just a highlight of what they think is important/different about their company.

    It gives some idea of how the management thinks of the company, and what they try to work on. Sure, it's a fluff piece, the equivilent of the society column for businesses, but it's a moderately useful fluff peice. And it can help some people, espcially if you want to understand how Google thinks about itself.

    --
    'Sensible' is a curse word.
  48. Hmmm..... by clesters · · Score: 0, Redundant

    I don't care what their ten golden rules are.

  49. 11, 12, 13... by Anonymous Coward · · Score: 2, Insightful

    11. Only hire Ivy League grads.
    12. Make a reference to Stanford in the first five minutes of every conversation.
    13. Require hefty formal academic credentials for positions that are mostly clerical, administrative, or customer service. Because we're cool, like NeXT was.
    14. Use the "W" hotel for conferences; it impresses the kids.
    15. Eric Schmidt can lead us. After all, Sun did so well. And Novell, under his leadership. Plus, he looks like "Jimmy James" from News Radio.
    16. Search! Don't sort! DON'T SORT! Do it OUR WAY! We are SMARTER THAN YOU! In fact, you can't even sign up for this.

    1. Re:11, 12, 13... by Anonymous Coward · · Score: 0

      Sounds like someone's a bit insecure about not getting into the Ivy league school of his choice...

    2. Re:11, 12, 13... by castoridae · · Score: 2, Insightful

      Actually, 11-14 are not bad rules to build a successful company. Reworded a bit, you get this:

      11/13. Only hire the best. (Obviously this doesn't directly translate to best == Ivy League grads, although they probably are better than average)
      12. Use your credentializers (i.e. Stanford) - this is marketing 101.
      14. Whether you're selling a product or a company, go for the glitz & glam. Pretty pixels sell software. Fancy hotels sell companies. Yes, the world shouldn't be this way, but it is.

  50. Re:Newsweek and Slashdot: redefining fluff. by tehwebguy · · Score: 1, Redundant

    link plz?

    --
    -- lol pwned
  51. So what you're really saying... by Veneratio · · Score: 1

    Is that you cant browse porn all day?

    --
    "Sarcasm is for *winners*, Alan." - Charlie Harper (Two and a Half Men)
  52. Hire by Committee by Ced_Ex · · Score: 1

    That first rule looks like they've basically eliminated the whole HR department!

    Oh, since when did they decide that "Personnel Department" is no longer acceptable and rename it to "Human Resources"???

    --
    Live forever, or die trying.
    1. Re:Hire by Committee by Anonymous Coward · · Score: 0

      When we stopped being people and became resources.

  53. ``Unfortunately''? by TrumpetPower! · · Score: 0, Flamebait

    I don't know about you, but I'm glad that chattel slavery and the treatment of women as property, as Commanded in Exodus 20:10 and :17 is considered barbaric today. I'm glad that the Blue Laws, which fulfill the Commandments of :8-11, have fallen by the wayside--I'm grown up, now, and I don't need some invisible Sky Daddy telling me when I can and can't do as I please. As a photographer, it pleases me to no end that such idiotic primitive superstition as is Commanded in :4 is now regarded as the silly twaddle it is. And, as somebody who values freedom from the oppressive mind-control institution called, ``religion,'' I can guarantee you, I will never respect the Commandments in :2-3 and :7

    That's all ignoring, of course, the fact that Moses is no more real than Icarus or Beowulf. Or that, even if you do pretend that he was real, that it's nowhere near clear just which set of Commandments makes up the Ten....

    Cheers,

    b&

    --
    All but God can prove this sentence true.
  54. Some other companies... by Chabil+Ha' · · Score: 1

    But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.

    <cough>Microsoft<cough>

    --
    We're all hypocrites. We all have hidden parts, it's the contrast between them that make us more a hypocrite than others
  55. Another fun fact by Marc2k · · Score: 1

    This article is on the MSNBC website, which--last time I checked--is owned in part by Microsoft.

    --
    --- What
    1. Re:Another fun fact by 70Bang · · Score: 1



      Microsoft and NBC have both stated several times in the last few years they wish they hadn't done it.


  56. get over yourself plz by tehwebguy · · Score: 3, Insightful

    it's not like it was a trick, the article starts off, "At google, we think..."

    --
    -- lol pwned
  57. Re:serously. come on. This is a front pager? by Ash-Fox · · Score: 1

    I just got a fortune cookie, it said, "Google's stock will raise ever higher".

    --
    Change is certain; progress is not obligatory.
  58. Ten is the new seven. by xactuary · · Score: 2, Funny
    From TFA: What follows are seven key principles we use to make knowledge workers most effective.

    Seven,WTF? Is editing evil?

    --
    Say hello to my little sig.
    1. Re:Ten is the new seven. by C0deM0nkey · · Score: 1
      Seven,WTF? Is editing evil?

      No. Peer review is. :)

    2. Re:Ten is the new seven. by xiaomonkey · · Score: 1
      From TFA: What follows are seven key principles we use to make knowledge workers most effective.

      Seven,WTF? Is editing evil?


      Um....no, if you count them, there's actually 10.

      1. Hire by committee.
      2. Cater to their every need.
      3. Pack them in.
      4. Make coordination easy.
      5. Eat your own dog food.
      6. Encourage creativity.
      7. Strive to reach consensus.
      8. Don't be evil.
      9. Data drive decisions.
      10. Communicate effectively.


      However, I do like how the classic "Don't be evil" is listed near the bottom, and more standard, almost dilbert-ish, bullet points are listed above it (e.g. "Encourage Creativity" & "Strive to reach consensus")
    3. Re:Ten is the new seven. by C0deM0nkey · · Score: 1
      Um....no, if you count them, there's actually 10.

      um...yeah, that's why the parent raised the editing question.

      From TFA (the fine article): "what follows are seven key principles we use to make knowledge workers most effective."

      The article authors said "seven" and then listed 10.

  59. Re:Newsweek and Slashdot: redefining fluff. by JohnBaleshiski · · Score: 2, Insightful

    > Wow...an article written by Google about how great Google is...the very definition of conflict-of-interest.

    Your grasp on marketing is outstanding. :) Seriously, no offense meant but that's what every successful company does. "We're great and here is why..." Would you buy from a company that said "We are not great?" Didn't think so.

  60. Re:Newsweek and Slashdot: redefining fluff. by Suburbanpride · · Score: 2, Insightful
    Google, like Apple, happens to do a lot of interesting things and deserves some attention for that. I'll avoid bitching about ./ here.

    In this case all my annoyance is at Newsweek. the state of mainstream journalism in this country is pretty bad, and they don't need to be turing over their pages to corperate PR folks. How about taking the CEOs talking points and then going into the workplace and see them actually being implemented? Ask the average employee about the quality of the food in the cafeteria. Do a little work.

    This isn't wuite as bad as the news orginizations who did nothing but repeat the Bush administration's lies in the lead up to war, but its the exact same concept.

    --
    sorry 'bout the mess...
  61. put your money where your mouth is by Danzigism · · Score: 2, Insightful
    Google is fucking fantastic.. its hilarious hearing so many little tools complain about Google.. cmon.. its quite obvious they are the BEST at what they do.. the best search engine, the best advertisement deals, hell, they'll even give YOU money for putting some ads up on your blog.. let us not forget all the amazing software they have released as well.. Google Earth being one of those things..

    And even the Google Toolbar.. personally, it was the first "good" toolbars that actually worked, and blocked popups.. granted, ya don't even need it nowadays, but still, it was a major help 2 years ago.. if you're critical about Google, you obviously must know something that we don't.. you probably read too much in to Google vs MS politics.. screw it man.. the most important thing is, that their products kick ass.. if Google runs their entire world one day, I'll gladly let them.. because I know they'll do a great job.. and the best job..

    --
    *plays the Apogee theme song music*
    1. Re:put your money where your mouth is by JimiSpier · · Score: 0

      I applaude your post.. I think there are a lot of us getting tired of the /. fundamentalist call to jihad.. Course a jihad would make them actually "do" something about it.. lol

      --
      Jimi Spier
      www.jimispier.com - My tunes
  62. Analysis by Quiet_Desperation · · Score: 1
    Hire by committee.

    Is there a tech company that doesn't do this? And don't bring people in unless you have a position to fill. I once when through 13 hours of interviews, and then another 12 as a followup, only to find out the company didn't actually have any openings for my type of engineer. They just liked to talk to people with good resumes for future reference. I cursed their name thoroughly and darkly on the drive home, and then tech bubble burst the next week (true story), dragging their stock down 98%. Ha! Don't fuck with the Desperation clan! We have fricken' powers.

    Cater to their every need Let's face it: programmers want to program, they don't want to do their laundry. So we make it easy for them to do both.

    Treat them like OCD babies who cannot function and accomplish normal chores. Great. I find this creepy for some reason. I can do my own chores, thank you. Bought a house all by my lonesome. Signed my own name and everything. I'm a *big* boy now. :-\

    Pack them in. Almost every project at Google is a team project, and teams have to communicate. The best way to make communication easy is to put team members within a few feet of each other.

    Piffle. "Colocation" is pointy-haired boss-think. We're engineering. Occasional info transfers between team members, and a the odd brainstorm session is more than enough. We don't sit around in prayer circles and chant out code or schematics. "Pack them in" is code for "pay for less floor space".

    Even the CEO shared an office at Google for several months after he arrived. Sitting next to a knowledgeable employee was an incredibly effective educational experience.

    The CEO learned how annoying it can be to share an office. :-D

    Eat your own dog food.

    Man, how little are they paying people? Ha! I tease. :)

    Strive to reach consensus. Modern corporate mythology has the unique decision maker as hero. We adhere to the view that the "many are smarter than the few," and solicit a broad base of views before reaching any decision.

    There other slogan is "History? Nothing to learn there."

    Ah, I'm just picking on them. If I were a software weenie instead of a hardware weenie I'd send them a resume.

  63. Re:TripMaster Monkey: Redefining Inane by Anonymous Coward · · Score: 0
    d00d....you're only adding to TMM's mystique. ^_^
  64. Google claims to invent fire, news at 11... by Duncan3 · · Score: 0, Flamebait

    Those 10 things applied at every job I've ever had, except for the laundry. Maybe you have just worked for really bad or disorganized companies, but there is nothing new on that list. I think every last one of them is part of even a basic business course from the 1800's, even "pack them in".

    And they are an advertising company. The second most evil thing humans can do to each other (right behind lawyering) without actually killing them, so do no evil is a joke. Also as a publicly traded company they are legally required to do any and all evil neccesary to maximize profits, else they get to goto jail, where the third most evil thing will happen to them.

    And once again, Slashdot eats the dogfood. *laughs*

    --
    - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
    1. Re:Google claims to invent fire, news at 11... by alee · · Score: 1

      > Those 10 things applied at every job I've ever had, except for the laundry.

      Well either you've been very fortunate, or you're completely blind. So either congratulations, or I'm sorry.

      Almost every company believes they follow the Google 10 Commandments, but in practice, you'll find most companies fail at it. Something happens -- whether under the guise of "extenuating circumstances", "deadlines", or another excuse -- and gets in the way of these best practices. It's rather remarkable that given Google's explosive growth, they seem to have maintained the kind of culture that creates a positive work environment. At least from all accounts I've read, the employee satisfaction is very high, something you will not find in most Fortune 500 companies.

      I'm very interested in seeing how long they can maintain that track record. "Stuff" happens... and a real sign of maturity in a company is how they manage that to ensure that their most important asset (the employees) stays happy.

  65. I always preferred "Henchman Resources" myself.

  66. Is This True... Oh Slashdot! by hzs202 · · Score: 1

    While I'm aware that Slashdot is contractually obligated to post any and all stories about Google that possess even the most infinitesimal amount of positive spin...

    Is this true? That is great... ha! My next submission to Slashdot will be, "Great List of Porn Sites Found on Google"!

  67. The blue pill by Quiet_Desperation · · Score: 1
    How DOES Google Keep It Up?

    Free Viagra in the cafeteria?

  68. Re:Newsweek and Slashdot: redefining fluff. by Anonymous Coward · · Score: 1

    Geeze, can't you get off your Bush hate mongering long enough to post ON TOPIC?

  69. Re:Newsweek and Slashdot: redefining fluff. by Lovepump · · Score: 1

    That reminds me... what ever did happen to Gerald Ratner?

  70. Re:Newsweek and Slashdot: redefining fluff. by bastardadmin · · Score: 2, Insightful

    Really? This is not being presented as news; it is clearly by Google about Google. I see no reason why Newsweek should be ashamed.
    If this had been in Harvard Business Review, no one would have batted an eye.

  71. It is, indeed! by Anonymous Coward · · Score: 2, Interesting
  72. fuck google by circletimessquare · · Score: 2, Insightful

    i swear, the more i hear about google, the more they sound like the borg from star trek: "resistance is futile" and all that

    of course i'll be modded into obvlivion for saying this, it goes agains the mindless slashot cliques: "google good, microsoft baaad" say the slashdot sheeple

    read the comment again. it's a stupid manifesto of corporate life. the point is, IT'S STILL SOUL SUCKING CORPORATE LIFE

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  73. How Ironic by vigyanik · · Score: 1
    But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.

    Evidently, making fun of the competitor based on rumors is not a part of the "don't be evil" philosophy.

  74. Re:Newsweek and Slashdot: redefining fluff. by Skim123 · · Score: 1
    Newsweek moved from news to entertainment about a decade ago. Today the magazine is so full of ads and fluff pieces it's not worth reading, IMO.

    What's particularly weak are these 'guest author' articles, which I imagine is this one from Google's brass. The article is near the beginning of the mag, if memory serves me correct, and is written by some different guest author each month and can be about anything, really. It's pretty lame, usually some post-menopausal woman bemoaning her children leaving home, or some high school person talking about preparing for college, or some disaffected 29 year old explaining the challenges his generation fails between sips of a double-tall.

    (I'm not much into the printed magazines, but the only ones I'm subscribed to now is Discover and Make. I used to subscribe to Newsweek several years back, but was continually disappointed by the fluff and eventually canceled.)

    --

    I could not justify my existence if I were a turkey farmer. Would I terminate myself? Undoubtably, yes.

  75. BullSh*t by TheSkepticalOptimist · · Score: 2, Insightful

    Google's top rule "Don't Be Evil" only applies if its not in their best interest to be evil.

    Look at the whole searching printed material fiasco they have gotten themselves into. They just went ahead and started making pages of printed material available online, without regard for the authors and publishers of those works. If Google truely WASN'T EVIL, then they would have sat down with the publishing industry, conveyed what they were trying to do, and work with the industry to create a solution that all would be happy with.

    Communicate effectively? Only if you make them millions. My website was suddenly blocked from using Google's Ads. I was simply experimenting with them, figuring out how to get them into my webpage before it went live. Google claims that I was creating invalid click counts and barred my website from their program. When I tried to contact them to ask them to verify their decision and to explain how they felt I was violating their policy, they simply responded by sending me a link to their policy. When I felt I did not violate their policy, I was basically ignored from that point forward.\

    Hire by committee. I know exactly how this works. First step, write a test to see if you know your stuff. While this may sound like a great concept in hiring practices, in truth their are many brilliant programmers out their that may not know exactly how to write a template C++ class or other trivial menial programming concepts. But, in reality, they have created astounding and well conceived application solutions from an almost intrinsic and intuitive knowledge of programming. Score badly on that test and you won't be talking to anyone else at Google, period. On the flip side, hiring people that score well on those tests mean they studied just before the test, or have enough book smarts to remember countless meaningless trivial tidbits, and then wonder why they can't program themselves out of a box or have one ounce of creativity.

    Strive to reach consensus. The "many are smarter then the individual" myth. I don't know, its been my experience that the collective IQ of all society is 0. The larger the group of people involved in making the decision, the dumber the outcome. Look at US politics. George Bush elected a second time? Look at Candian Politics. Jean Cretien Liberal's lasted 13 years? This is because humans can't communicate effectively in a group and any important decision making gets lots in endless meetings, debates and discussions which starts to cloud the obvious decision. If this is how Google is doing business, then it explains why projects like GMail have been in a perpetual beta for over 2 years and they are falling behind other more innovative web mail solutions.

    I don't like Google, period. They are quickly becoming a jack-of-all-trades, master-of-none company creating knee jerk reactionary services and spreading themselves out too thin. The bubble will burst once Google can no longer higher enough staff to work in each of the many many projects they have on the go. Eventually, as I said with Gmail falling behind Yahoo and other more innovative web email server solutions, Google will start to see the quality of those services suffer as users strive to find other more focused solutions by companies not interested in dominating the entire web experience.

    Google is out to ensure that you have to pass through them to get anything done on the web. Anybody not realizing how monopolistic and dominating their goals are probably thinks Microsoft is a nice benevolent company creating good products. The only people that believe this tripe are Wall Street investors throwing billions at a company that really isn't doing anything other then organizing data other people have created.

    --
    I haven't thought of anything clever to put here, but then again most of you haven't either.
    1. Re:BullSh*t by Anonymous Coward · · Score: 0

      Eventually, as I said with Gmail falling behind Yahoo and other more innovative web email server solutions

      lol, mod parent funny. I was almost taking you seriously until that line. Good work.

  76. Mod my parent post down please by Dante+Shamest · · Score: 1

    My post seriously doesn't deserve a +5 Funny. Was expecting a -1 Troll to be honest. =|

  77. Re:Newsweek and Slashdot: redefining fluff. by Skye16 · · Score: 1

    His point was that mainstream news doesn't do their fucking jobs. He used the lead up to the war in Iraq as an example. Thus, he's on topic.

    Can't you function after someone mentions the Bush administration in less-than-stellar light? Does your mind immediately shut down, and you start running around flinging poo at people and pissing in your food trough? Pretty fucking pathetic, actually.

  78. Colocation works by guidryp · · Score: 1

    In my experience there are big dividends for colocation. In our last move our corporate brightlights decided to let people choose seating based on rank/seniority. So all the old timers/managers get the windows and everyone else is more or less randomly distributed. Talk about useless. Now you listen to conversations from people you don't actually work with.

    Previously I shared a space with 3 other guys I worked with. There was constant communication asking about changes others had made. The rationale for x, When y would be checked in. No email, phone calls when no one was there. A much higher level of efficiency and everyone in the group had a handle on what everyone was doing. You need quiet, put on the headphones. But really this was the best work environment I had. Good teamates with a developing camaraderie. I would choose over a personal hardwall office.

    Now I sit next to a bunch of people who don't share work with me. I have to track down teamates for discussion. Even worse now, is people in other countries. Telecommuting, yeah right. Sometimes you need to get to someones desk and talk F2F to get the results you need. Between countries they have a much easier time letting your requests slide. Management pays zero concern to colocation. This environment sucks. I would now prefer a private office.

  79. Not close enough? by LoverOfJoy · · Score: 1
    But nobody throws chairs at Google
    Maybe if they lived closer to Microsoft they'd find some chairs thrown their way.
  80. Most companies ARE evil! by clayasaurus · · Score: 1

    Microsoft, Haliburton, Walmart, McDonalds, KFC, Exxon, Enron, Shell, Nestle, Coca-Cola, Proctor and Gamble, Unilever, Glaxo Smithkline, Bacardi, Exxon/Esso, Shell, Balfour Beatty, GE, Sprint, AT&T, Bell.

    They are evil by NECESSITY as they serve money before they serve the common good of the people, and use that money to control the government through lobbying.

    We, the people, do not have the power you think we do. We might feel all important about the lie that we get to choose the president we vote for, but look at the choices. To become president you have to be in bed with corporations as without their money it is too expensive to run. John Kerry is literally in bed with Heinz, his wifes company. Bush & Cheney love Haliburton. You wonder why our rights are being trampled, it is because we do not actually hold any power against them and it is only going to get worse as we approach 2008.

    1. Re:Most companies ARE evil! by Neoprofin · · Score: 1

      Last time I checked all of those companies are serving the common good of the people.

      Wal-Mart provides low low prices, which is, judging completely by their popularity, more important to most people than shopping at a local business or one that provides adaquate protection to all its workers.

      Same with McDonalds, Mcrosoft etc, etc, they all provide a service or product that Americans have decided they are happy to spend money on. If the common good isn't providing people what they want then what is? Who are you to say what's "best" for everyone?

  81. Hire by committee. by Anonymous Coward · · Score: 1, Interesting

    I found this rule very interesting. I interviewed at Google this year, and went all the way through their long interview process which lasted almost two months. And for the record I turned down a job with the GMail team. I actually interviewed at several large software shops this year, and on one hand Google is not all that different. They take things to a bit of an extreme though and I actually think this will hurt them in the long run.

    All companies have programmers interview with lots of people, both from the team they will be working on and usually manager/director types from other teams. Google really goes overboard on this. You will probably interview with every engineer on the team you will work on, and quite possibly an entire other team as well. I'm sure I met with 30+ people there. Early on everybody tries to test your knowledge and skills. After the first two rounds, they pretty much stop that and it becomes much more about culture. That's where the problems start. You see, when you have 30+ people all concentrate on your personality/cultural-fit, and everyone of those 30 have a veto, you wind up with a lot of uniformity. I would say that Google had the least diversity in terms of personality types of any company I've seen, and I saw more people at Google than anywhere else. They definitely have their own monoculture. Now that monoculture has a set of values that are decidedly different than typical corporate or even typical big software company values, hence the golden rules. I think it will be their downfall though.

  82. Enron's motto by Kevbo · · Score: 4, Insightful

    Back in the day, Ken Lay, CEO of Enron, used to tout Enron's internal policy of always taking the moral high ground and that all its employees exhibited the highest ethical standards, even going so far as to say that Enron set the bar when it came to business ethics. Shocking to think that we cannot always trust what the heads of corporations tell us.

    --
    In Vino Veritas
    1. Re:Enron's motto by Syberghost · · Score: 5, Funny

      Now, let's be fair; he may not have been incorrect when he said Enron set the bar for business ethics.

  83. Being happy is good by Anonymous Coward · · Score: 4, Interesting

    But everyone loses sight of the fact that the end goal of all these enticements is simply to get you to stay at work. That's it.

    But on the other hand, the way they get you to stay at work is by making you genuinely want to stay at work because it's enjoyable. I really don't think that's evil--if it works, you are happy; if it doesn't then you don't have incentive to stay later than your work requires, and you go home.

    I work at one of the companies in your list, and I know people in both camps, and I haven't seen any negative repercussions for the people who don't spend their leisure time at work. They still get their work done, and management recognizes and respects that. Mileage may vary from group to group or company to company of course, but that's certainly the way it is all around me.

    1. Re:Being happy is good by nonlnear · · Score: 1
      Remember:

      "A happy worker is a productive worker"

      --
      argumentum ad fallacium: Fallacy of defining a fallacy which allows one to dismiss the argument in question.
    2. Re:Being happy is good by GoCats1999 · · Score: 2, Insightful

      But on the other hand, the way they get you to stay at work is by making you genuinely want to stay at work because it's enjoyable. I really don't think that's evil--if it works, you are happy; if it doesn't then you don't have incentive to stay later than your work requires, and you go home.

      What is the average amount of hours people spend at Google (or any of the other companies on the list)? Not knowing the specifics of Google's work culture, let's just assume people work on average from 9:30 to 7:30 every day (e.g. 10 hr days) on average, and then of course, maybe 15+ hour days during "crunch time".

      My question to you is, if Google DIDN'T offer all those "benefits" to working there, would those hours go down... and go down considerably? If so, then you could make the logical conclusion that these "benefits" *are* in fact causing people to work longer.

      I, too, used to work at one of these companies -- and i found myself at work 10, 11 hours a day regularly, and 16+ (one day even 20) hours during crunch time -- because I was totally bought into the culture; Because the company loves me so much to give me such a "fun" work environment with such "great" people to work with who all love their jobs, I must love my job too, or there must be something wrong with me. No, this wasn't pressure being applied to me by management or other coworkers, this was subconscious, psychological pressure I applied to myself simply because of the environment that was created by all these "benefits". Over the years, as I finally have some perspective to look back at my time there, I have realized that it's a self-serving environment that only feeds itself, which is what makes it so addicting, and to be honest, successful at getting employees to stay late and "love" doing so.

  84. How soon before all this changes? by Bohnanza · · Score: 1
    Google is now publicly owned. That means they need to focus on the next quarter's financial results. If profits aren't as high as the stockholders would like, they are leaving themselves open to legal action.

    "Cater to their every need" "Encourage creativity" and, in particular, "Don't be evil" are not standard business practices and will be the first to go if profit growth slips.

    --

    -----

    Sorry, I'm only a 1336 h4x0r.

  85. obligatory.. by aztracker1 · · Score: 1

    ... 11. ??? 12. Profit!

    --
    Michael J. Ryan - tracker1.info
  86. It's important because the fall is so easy by SuperKendall · · Score: 1

    I think what makes the slogan useful is it's soemthing to consider in whatever they do.

    I also do not think people at other companies are evil (no, not even Enron). But often it's appealing to take a somewhat easier path without regards to others, weither that be your co-workers, your customers, or the public. Evil is the result you get when people stop caring so much about what they are doing is good or bad. It's like playing at the casino, you can get some good results but in the end the Hosue of Evil always wins.

    Having the slogan "Do no Evil" sounds silly but anything that increases the freqency of people at work considering ethics can really do a lot of good for everyone.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  87. Eat your own dog food. by houghi · · Score: 1

    Looks like that also means: don't eat any other dog food. ONLY ours. Otherwise groups.google would have correct quoting and would have have raped the DejaNews interface.

    It has come that almost every post with google, people have to be pointed towards this site and looking for stuff on groups used to be nice with DejaNews.

    --
    Don't fight for your country, if your country does not fight for you.
  88. It was said in a disposition... by SuperKendall · · Score: 1

    As I recall the story originated from the guy Google hired to work China. As part of the legal proceedings the guy was forced to give statemnets, and one of the things that came up was Balmer throwing the chair.

    Now I ask you, why would the guy make this up. He has a lot more to loose by saying this during a legal proceeding than Balmer has by dismissing the story as nonsense. Furthermore we have seen Balme can be pretty "passonate" and from expereince with other high ranking executives chair throwing does not strike me as unlikley.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:It was said in a disposition... by js3 · · Score: 1

      why would he not make it up? it's not like microsoft is ever going to hire him again, and it makes the otherside look like lunatics. People lie in depositions all the time, hell even clinton did it

      --
      did you forget to take your meds?
    2. Re:It was said in a disposition... by Anonymous Coward · · Score: 0

      Guy who made the accusation was under oath.

      Ballmer was not under oath.

      There are penalties for lying on the stand.

      That should be enough to form some sort of opinion on the truth of the matter. If he was making crap up, don't you think somebody at Microsoft would have cross-examined him to establish him as unreliable?

  89. Google's Hypocrisy by Anonymous Coward · · Score: 0
    I looked through all ten and wasn't surprised. None say that there's something wrong with stealing someone else's copyrighted work. The closest is "Don't be evil," but that only seems to mean not throwing chairs at fellow employees. "Encourage creativity" would seem to apply, since what they're taking is the creativity of others. But the only creativity that's mentioned is their own. Google's Big Ten are mostly of, by and for Google and ignores the Rest of Us.

    Google's big problem with Google Print is that they're hypocrites. Their corporate wealth lies in the software they've created, but they've not published it, opening up its source. They claim that as their right and they're correct. What they own is the code itself. What they make public is the use of it, or, put another way, its effect. If they want to do that, that's their business.

    Yet they're hypocritically trying the play the opposite game with other people's copyrighted creativity. They claim that other people can't own the "source code" (i.e. books they've written) because their copied text is out of sight to the public, hidden on 1000s of Google servers. Google seems to think it has as much right take other peoples' "source code" as it has a right to deny others legal access to its own source code.

    Google can't have it both ways. If Google Print is legal because Google is only showing the public the effect of all that code indexed, then anyone who steals Google source code and runs their own search engines with it isn't violating this Google-made law either. Just like Google, whatever copying they've done is kept internal. They're only making public the effect of all that copying.

    Is Google willing to state that all its source code, all millions and millions of lines of it, has no copyright protection as long as those who've come into its possession merely use it internally and don't leak more than tiny snippets to the public? I don't think so. And if it won't do that, then they need to go back to the drawing board and redefine how Google Print works.

    As I have said repeatedly, they need to put their corporate muscle behind cleaning up the mess in how copyright law applies to out-of-print works where the copyright holder is difficult or impossible to reach. However stupid our present copyright law is, that stupidity isn't an argument for wholesale stealing. I've done my best to get word to them, as a researcher and writer, just how the law could be changed. One much needed legal change would be to require all wills to dispose of a person's creative works, even it is is no more than grandmother's recipes on 3x5 cards. And that law could give people the option to put all their works into the public domain or under some sort of Creative Commons license.

    Keep in mind that I like the idea of having an enormous database with the indexed content of millions of books, in copyright and out. I've put most of my books in Google Print. But it has to be done in conformity with the law. There's not one law for Google and another law for the Rest of Us.

    Google also doesn't seem to attach much value to out-of-company free speech, particularly when that freedom might impact corporate profits. And the best example of that is their cooperation with the Chinese government's heavy-handed attempts to squelch political and religious dissent. Refusing to go along with that is far more important than not throwing chairs at corporate meetings.

    --Mike Perry, Inkling Books, Seattle

  90. Mod this idiot up! by Anonymous Coward · · Score: 0

    Excellent MBA psychobabble -- mod this idiot +5 funny!

  91. Astroturfing by meehawl · · Score: 1

    Lots of what they are doing is in line with the Agile Work Axioms and agile practices.

    I find your astroturfing... disturbing.

    --

    Da Blog
    1. Re:Astroturfing by elemental23 · · Score: 1

      I do not think that word means what you think it means.

      --
      I like my women like my coffee... pale and bitter.
  92. Which one is John? by Tetravus · · Score: 1

    And which one is Ringo?

    1. Re:Which one is John? by Ankou · · Score: 3, Funny

      I believe Ringo would be MSN

  93. Re:Newsweek and Slashdot: redefining fluff. by GoatMonkey2112 · · Score: 1

    The funny thing is that it's on MSNBC.

  94. Re:Newsweek and Slashdot: redefining fluff. by ccharles · · Score: 2

    No shit.

    It's not presented as an impartial article. In fact, if you actually *read* the article, it is made very clear that the article comes from inside Google.

    Writing about yourself isn't /always/ bad.

  95. pfft- slashdot.. by way2trivial · · Score: 1

    what else//
    slam microsoft, whaddya get?

    post reality-- watch what this post gets.

    --
    every day http://en.wikipedia.org/wiki/Special:Random
  96. Careful with how you summarize rules by jc42 · · Score: 1

    1. Pay them based on what they produce, not how many hours they're in the office.

    Careful here; in the hands of your typical IT manager, this can easily lead to disaster.

    To many managers, a programmer's output is measured in lines of code. This is often the worst thing you can do. It naturally leads to bloated code, because the above wording explicitly rewards bloat.

    I've worked on several projects where I spent a lot of time removing code, usually replacing big chunks with something smaller and simpler. Often this resulted in a more general routine, so they got some new capability with the smaller, faster code.

    But by the above rule, my productivity was negative, so I should be punished for what I did.

    This isn't a joke; this has happened to me several times. I found a new job, of course.

    And yes, many managers really are that stupid. So you need to find a way to phrase the rule so that it can't be misinterpreted this way.

    --
    Those who do study history are doomed to stand helplessly by while everyone else repeats it.
  97. Learn Some Law, and Quit Lashing Out at Innovation by sabat · · Score: 1

    Look, Mike: we've covered this subject countless times on Slashdot. To summarize for you: there is nothing in the US Constitution that allows intangible items from being treated as physical property. Copyright law is allowed based on an amendment that says


    To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;


    Authors and Inventors can have exclusive *rights* for *limited times*. Read that again. Now again. That's not property, and companies are not allowed to own anything. The author or inventor can have exclusive rights for a limited time. Read it again.

    You cannot own the contents of a book. And by putting a book out into the world, you have intruded into my space -- so I naturally have some claim over it. You really need to think about this one, too.

    Google Print threatens you? It probably does. This isn't Google's fault; your business model is slowly failing. Find another one.

    --
    I, for one, welcome our new Antichrist overlord.
  98. A far better discussion on Google by Anonymous Coward · · Score: 0
    Don't waste your time on Newsweek's PR fluff. There's a very interesting discussion of Google going on right now at SiliconValley.com. A group of "experts" (i know, i know) and insiders are talking about the company and its goals and their implications. There's lots of noteworthy stuff being said. Here's one choice quote from Nick "IT Doesn't Matter" Carr about something Google's usually given kudos for:

    Google's design sense is abysmal. The simplicity of the original (pre-portal) home page was refreshing - and it helped set Google apart. But Google seems to take pride in the butt-ugliness of its interfaces (I assume that stems from its engineering culture). Look at its recent offerings, such as Blog Search and Base, not to mention the ubiquitous AdSense box that's become an ever-widening esthetic stain on the web - they're not pleasant to look at or use. As Google moves into different, more complicated application services, particularly those with a desktop component, its weakness in interface design will hinder its ambitions. It's well behind Yahoo, not to mention Apple, in this important area.

  99. The hire by committe is retarded by apocal · · Score: 1

    I interviewed for a position where i was required to know perl.
    The guy who interviewed me immidiatly admitted not to knowing any perl, but only ruby and python. Appearantly the guy told the committe I didn't know perl because that's the feedback I got.

    All the committe get is appearantly a piece of paper with scribbled down notes of which they try to base their decisions.

    Luckily the recruiter realized that with 7 years of perl experience, it didn't seem likely, and arranged for more interviews.

    After 8 hours of interviews, my referalls having been called, and having positive feedback, I was told that they were closing the position indefinatly, because they were confused about the requirements for the position.

    I was NOT impressed.

  100. They had better be evil by Anonymous Coward · · Score: 0

    They had better be evil and cut throat because Microsoft is coming after them and they have no problem with being evil.

  101. The evil side of business by AlpineR · · Score: 2, Interesting
    An interesting movie on this subject is The Corporation (trailer). It argues that businesses exhibit many of the characteristics that define a psychopath:
    • Pathological lying
    • Conning/manipulative
    • Lack of remorse or guilt
    • Lack of realistic, long-term plans
    • Failure to accept responsibility for own actions
    1. Re:The evil side of business by vishbar · · Score: 1
      That can apply to any entity, especially political. Let's do an experiment: let's try to apply that to the present administration:

      • Yeah, they've got WMDs! Let's get 'em!
      • Hey CIA man, change your report. We need evidence.
      • We did the right thing! An absence of evidence isn't evidence of abscence!
      • A long-term withdrawal plan? Ummm....how 'bout the Texas Rangers, eh?
      • Ummm...it was...the CIA!! You're fired, George Tenet!

      Okay, so now we know that Bush is a psychopath. Now, let's consider an eight-year-old boy who takes a candy bar from a store. Is he a psychopath? We'll see...

      • He tells his mother that he paid for the candy bar
      • He hides the candybar as he leaves the store, making sure the clerk doesn't know he has it
      • Goddamn, this is a good candy bar!! And it was so easy!
      • Ain't no long-term plan here. Take it and eat it.
      • Bobby made me do it!

      All I'm saying is that your definition of a psychopath can be applied to a LOT of things...especially any organized group of people. Try this little excercise with ANY politician. You'll find out that, according to your definition, everyone in politics is a psychopath.
      --
      Ride the skies
    2. Re:The evil side of business by Bill+Kilgore · · Score: 1

      I think you have "businesses" confused with "Bush administration".

      --
      Rediculous: A word indicating the writer is ridiculously ignorant.
    3. Re:The evil side of business by UpnAtom · · Score: 1

      Yes, corporations shouldn't revolve around the needs of the shareholder - but the needs & desires of the employees & customers.

      This is surely a legal issue.

  102. Dont be evil by Bigbowser · · Score: 1

    "But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies"

    --

    Bigbowser.
  103. Who is Google anyway? by Anonymous Coward · · Score: 0

    A known country has around 50% of the world military budget. This country and several others have skills and history in espionage. They have also showed the interest to build up their sources over a period of many years before they get anything back.

    Would the media ask questions if a known government agency was running a public spider? What about a firm like google that do run a spider?

    What about centralizing emails on something like gmail? Or listening to chating trough talk.google.com?
    What about telling another spider about the robot.txt files that tells google to stop?

    mmm.. What about making a geographical network over all the searchers? Using a tool bar or something like it to get even more information?

    A lot of possibilities for those who do this kinds of things for a living and have a budget so much larger than most countries state budget.

  104. So what's it really like at Google? by Larmal · · Score: 1

    We now see what Schmidt thinks - I'm curious as to what Google employees actually think, however, because I hear a lot of the same rhetoric spewing from the mouth of our CEO here, and although what he says might be ideal and true in his little arrogant fantasy world, it's far from the truth. So, what's Google actually like to work for?

  105. Re:Newsweek and Slashdot: redefining fluff. by sgt_doom · · Score: 1

    Is it Newsweek - or Time - that's owned by Microsoft??????

  106. Re:Newsweek and Slashdot: redefining fluff. by be-fan · · Score: 4, Insightful

    Congratulations on missing the point. This isn't an article on how great Google is. This is an article by somebody in Google management trying to explain how Google handles its employees, and why it has been sucessful. For somebody managing a small company, emulating some of these things might be interesting. I know gang interviews will be a new concept to at least a few people. We used them where I used to work, and they're a blast. It's easy for a canidate to convince management that he knows the engineering, its less easy for him to convince his potential coworkers.

    --
    A deep unwavering belief is a sure sign you're missing something...
  107. got this in an email, whaddya think? by Anonymous Coward · · Score: 0

    Google are clearly gathering information about us but refuse to tell us why. It's nothing new to us, but while they cannot control normal SERPs, they do however control who is viewing what and when. We run Google adverts in order to survive. Does this mean we shouldn't share the information below? If you know an alternative way to sustain costs please get in touch. Please note, Google does not track you by simply viewing pages containing their adverts.

    1. Google's immortal cookie:
    Google was the first search engine to use a cookie that expires in 2038. This was at a time when federal websites were prohibited from using persistent cookies altogether. Now it's years later, and immortal cookies are commonplace among search engines ; Google set the standard because no one bothered to challenge them. This cookie places a unique ID number on your hard disk. Anytime you land on a Google page, you get a Google cookie if you don't already have one. If you have one, they read and record your unique ID number.

    2. Google records everything they can:
    For all searches they record the cookie ID, your Internet IP address, the time and date, your search terms, and your browser configuration. Increasingly, Google is customizing results based on your IP number. This is referred to in the industry as "IP delivery based on geolocation."

    3. Google retains all data indefinitely:
    Google has no data retention policies. There is evidence that they are able to easily access all the user information they collect and save.

    4. Google won't say why they need this data:
    Inquiries to Google about their privacy policies are ignored. When the New York Times (2002-11-28) asked Sergey Brin about whether Google ever gets subpoenaed for this information, he had no comment.

    5. Google hires spooks:
    Matt Cutts, a key Google engineer, used to work for the National Security Agency. Google wants to hire more people with security clearances, so that they can peddle their corporate assets to the spooks in Washington.

    6. Google's toolbar is spyware:
    With the advanced features enabled, Google's free toolbar for Explorer phones home with every page you surf, and yes, it reads your cookie too. Their privacy policy confesses this, but that's only because Alexa lost a class-action lawsuit when their toolbar did the same thing, and their privacy policy failed to explain this. Worse yet, Google's toolbar updates to new versions quietly, and without asking. This means that if you have the toolbar installed, Google essentially has complete access to your hard disk every time you connect to Google (which is many times a day). Most software vendors, and even Microsoft, ask if you'd like an updated version. But not Google. Any software that updates automatically presents a massive security risk.

    7. Google's cache copy is illegal:
    Judging from Ninth Circuit precedent on the application of U.S. copyright laws to the Internet, Google's cache copy appears to be illegal. The only way a webmaster can avoid having his site cached on Google is to put a "noarchive" meta in the header of every page on his site. Surfers like the cache, but webmasters don't. Many webmasters have deleted questionable material from their sites, only to discover later that the problem pages live merrily on in Google's cache. The cache copy should be "opt-in" for webmasters, not "opt-out."

    8. Google is not your friend:
    By now Google enjoys a 75 percent monopoly for all external referrals to most websites. Webmasters cannot avoid seeking Google's approval these days, assuming they want to increase traffic to their site. If they try to take advantage of some of the known weaknesses in Google's semi-secret algorithms, they may find themselves penalized by Google, and their traffic disappears. There are no detailed, published standards issued by Google, and there is no appeal process for penalized sites. Google is completely unaccoun

  108. Re:Newsweek and Slashdot: redefining fluff. by be-fan · · Score: 1

    You'll occasionally see some good stuff in there. Yes, "My Turn" is usually some bratty teenager, but I think a week or two ago it was a girl from Jamaica telling her story about how he took care of her father, who had aids, from age 12 until he died several years later. I don't know about you, but such stories might be good reading for the aforementioned bratty teenagers!

    Elsewhere in the magazine, Fareed Zakaraia's stuff is pretty good, as is Alan Sloan's and George F. Will's. I actually don't mind the fluff pieces, I subscribe to read the political stuff, and if I incidentally learn why Nick Lache and Jessica Simpson are breaking up, well, I look like less of a loser at parties :)

    If you're not a fan of fluff, you might like the Economist. I'm not a subscriber, but I picked up a copy at the airport the other day, and there was some good stuff in there.

    --
    A deep unwavering belief is a sure sign you're missing something...
  109. I like 'em all except pack 'em in by Wansu · · Score: 2, Funny



    I particularly like "Hire by Committee". This tends to weed out those individuals with work disrupting character flaws.

    I don't like "Pack 'em in". Individual offices are much better. Phone tag and emails are not that big a problem. The practice of setting up "war rooms" or "pack 'em in" is done to indimidate workers. The way to get out of one of these bullpens is to eat Mexican food, chili or perhaps Indian food and cut rank farts until they beg you to move.
     

    --
    Wansu, th' chinese sailor
  110. Come on guys... by Churla · · Score: 1

    I will preface this with the fact that I have worked about 20 years now in the IT industry and worked for two of the "biggest evil empires" the industry has known as well as couple ideological startups. Right now Google is the golden child, and if you look back.. at one point in time so was IBM.. and so was Microsoft..

    One lesson I have picked up in this industry and in the world in general is that we love building up heros only because we love tearing them down and watching them fall. It's a sad side of human existance but the inevitable fall of Google from the adulation and shameless love of the IT community will serve mostly to make people in the IT community feel better about themselves.

    They wrote an article tooting their own horn and philosophy and this is breaking news in the IT world? Wasn't there something in Clerks about a guy.. who broke his neck... doing something???

    Strive to reach consensus. Modern corporate mythology has the unique decision maker as hero. We adhere to the view that the "many are smarter than the few," and solicit a broad base of views before reaching any decision.

    Might I direct you to... http://www.despair.com/idiocy.html

    --
    I'm a fiscal conservative, it's a pity we don't have a political party anymore
  111. Google is starting to remind me of the Pharisees.. by I'm+Don+Giovanni · · Score: 1

    who Jesus chided for praying outdoors so that everyone could see how "righteous" they were. If Google's so benevolent, why do they have to proclaim their righteousness every chance they get? Have you ever heard the saying, "The clearest sign that someone is a racist is for that someone to say, 'I'm not a racist.'"?

    Rule of thumb: The likelihood of one's being evil is inverely proportional to the tendency of one to declare himself not to be evil.

    BTW, the slashdotters (and their ilk), and sadly, Google, have diluted the word "evil" to the point that the term is nigh-meaningless.

    --
    -- "I never gave these stories much credence." - HAL 9000
  112. Kool-aid by Trojan35 · · Score: 1

    If you hadn't lied in the interview and pretended that your values were identical to the employers, you wouldn't be in that situation. Honesty and respect are two-way streets.

  113. Reply to sig by QMO · · Score: 0, Offtopic

    Do you really believe that?
    How can I convince you that it's not true?

    --
    Exam 4/C again. Maybe I'll do better this time.
    1. Re:Reply to sig by be-fan · · Score: 1

      Believe what? Do you want me to believe the guy is lying about what he believes employees should be treated like? If so, you might want to, you know, offer proof that its all just a front?

      --
      A deep unwavering belief is a sure sign you're missing something...
    2. Re:Reply to sig by Matilda+the+Hun · · Score: 1

      Ahem. You might want to read the subject line.

      Reply to sig

      And the sig:
      A deep unwavering belief is a sure sign you're missing something...

      Make sense now?

      --
      Tluin natha Linux xxizzuss uriu olt bwael mon'tun.
    3. Re:Reply to sig by QMO · · Score: 1

      Perhaps I should have quoted your sig that I was replying to.
      I'll try again.

      "A deep unwavering belief is a sure sign you're missing something..."

      Do you really believe that?
      How can I convince you that it's not true?

      (Now do you get it?)

      --
      Exam 4/C again. Maybe I'll do better this time.
  114. Self-fulfilling prophecy! by Proteus · · Score: 2, Funny

    As I write this, the above is rated (Score:2, Funny). Because of this rating, the post is amusing, but would not be otherwise.

    I 3 self-fulfilling prophecies!

    --
    We may not imagine how our lives could be more frustrating and complex—but Congress can. – Cullen Hightower
  115. Re:serously. come on. This is a front pager? by Phleg · · Score: 1

    Kind of like the respect they have for the authors who have asked them not to scan their work
    Not to derail your train of thought, but isn't Google explicitly providing an opt-out for the service?
    --
    No comment.
  116. Re:serously. come on. This is a front pager? by Anonymous Coward · · Score: 0

    no they aren't. its an absurd marketing ploy for you fan boys. For example; The Authors Guild, the APA, etc. have all contacted google and they refused to not index the authors they represent's work. Those organizations represent their authors (legally), and google doesn't get to choose who offers them legal papers. That is why they are going to court, and why google will loose the case.

    Google is evil, its just you guy are just love struck fan boys.

  117. Re:Newsweek and Slashdot: redefining fluff. by mrchaotica · · Score: 1

    Exactly! Newsweek should be ashamed for not running actual news instead!

    --

    "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  118. The problem with "Don't Be Evil" by Jesus+2.0 · · Score: 1

    The problem with Google's "Don't Be Evil" philosophy is this:

    Maybe they currently intend not to be evil. I don't really doubt it. But if they ever have a change of heart - and keep in mind that they are a public company that may have a change of heart due to a change of ownership - they can switch into "evil" mode on a knife switch.

    And they are currently accumulating, indexing, and analyzing vast amounts of data, and integrating themselves further and deeper into more and more low-level aspects of people's everyday lives.

    If they ever do switch into "evil" mode, they can be seriously evil.

  119. Re:Newsweek and Slashdot: redefining fluff. by gazby · · Score: 1
    For all the poo-pooing of Newsweek and a 'big self-interested' company that I see here... it was a nice little piece, and not completely uninformative.

    Maybe most /. readers are tech-types that take for granted the idea that employees' inherent capabilities will be recognized, or even valued, by their bosses, or that enthusiastic communication with your coworkers should be encouraged because it might be productive, but not everyone works in such a progressive atmosphere. Conversation, let alone IMing and emails to coworkers, are still actively discouraged in many workplaces, regardless of their work-relatedness or potential to facilitate innovation. Many, many companies would do well to emulate such tactics as were fluffily decscibed here, and maybe some students and younger, or simply less worldly, workers would benefit from learning that there may be another way.

    No, it's not going to win a Pulitzer, but perhaps useful nonetheless.

  120. The New Jesuits by Baldrson · · Score: 0

    First we have the Old Testament's "Ten Commandments" then the New Testament's "The Golden Rule". Now we have Google's "Ten Golden Rules". Since the Guttenberg Press was what gave rise to the Protestants and the Protestants are what gave rise to the counter-reformation's Jesuit order, it seems we have something like a new Jesuit order arising in response to the new Guttenberg revolution. Like the Jesuits the goal is to subvert and recentralize control of media lest something really nasty happen like a new Enlightenment with science and all manner of Heresy.

    1. Re:The New Jesuits by Anonymous Coward · · Score: 0

      This is at a much earlier stage than the Jesuits-and is more a mass market thing than what the Jesuits did. The stuff about Google's managment by numbers is interesting. That is what most major corporations have gotten away from-which may mean there is a lot of room for Google to grow here.

  121. So... by WindBourne · · Score: 1

    This is kind of like the MS "studies", no? Except that Google is being up front about who is writing it and why.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  122. so... by cstream_chris · · Score: 1

    they are making a company where all the women say yes... I like it!

  123. Mission Statements. . . by Fantastic+Lad · · Score: 4, Insightful
    The following are some examples of mission statements from real enterprises. . .

    Mary Kay Cosmetics: "To give unlimited opportunity to women."
    Right. And they do this by adding their weight to the ceaseless hammering of women through the media with the message, "Your natural body state is Ugly. You will be Unloved and Unhappy unless you use our Products." Oooh. Feel the power.

    Merck: "To preserve and improve human life."
    One word: "Vioxx".

    Well, maybe a second word, "Thimerosal" (Mercury) in their various vaccines, including their flu shot.

    Wal-Mart: "To give ordinary folk the chance to buy the same thing as rich people."
    Selling out the West to the Chinese might kill the economy altogether, which will certainly mean that the rich and the poor might share the same bread lines. Sort of a weird way to level the playing field if you ask me, but what do I know. . ?

    Interestingly, another of Wal-Mart's mission statements was, "Become a $125 billion company by the year 2000". Ah. Greed; the very spirit of altruism! No conflict there, boy!

    Walt Disney: "To make people happy."

    Why does that send a chill up my spine? How about, "Offer happiness"? Or at least, offer media which some might find uplifting. In any case, I can't help but recall the episode where Disney security staff held the body of a boy who drowned on one of their rides under water until the park closed so that nobody would have their, "happiness" (or their PR) spoiled by the unpleasant aspect of a dead boy being returned to grieving parents before closing time. How about, "Disney: Where ignorance is bliss, and enforced."

    McDonald's: "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

    Another nice-sounding mission statement from a company which helps kill Americans with toxic food and destroys millions of acres of rainforest globally to do it. Cool.

    So, is Google evil?

    Spiderman said it best; "With great power. . ." I use Google's search engine all the time. Their potential to reshape the world, as with all of the above corporate giants, is certainly there. And so is the corporate culture which allows amoral activities to rule their actions. So evil or not, I think a healthy amount of skepticism and observation and keeping brushed up on alternatives is very wise. --Because mission statements alone don't keep people honest.


    -FL

  124. Missing Irony - Google News? by MikeSty · · Score: 0

    If only the article was posted BY Google on Google News. If only /. linked to that ;-)

  125. This Google-envy is a good thing by Metasquares · · Score: 1

    Think about it. Engineers/Developers/whatever in most companies are not treated very well, despite being the people delivering the product. The Google-envy we're seeing now is very good for skilled workers in any business - it means that they'll start treating us better (and cramming us into cubicles like sardines - I disagree with that one policy; it was clearly written by a very extroverted manager with little understanding about how intorverts (and good engineers are very likely to be introverted, statistically) like to work).

  126. BINGO! by Anonymous+Brave+Guy · · Score: 1

    Yeah, they're just the same -- except that apparently, the guys who run Google still speak English, while you probably have a side job working for this site, and they are driven by running a business effectively, while you appear to be driven by trying to attract more traffic to your web site.

    Please take your meaningless buzzwords and corporate doublespeak elsewhere, and leave those of us who want to talk about the real world using real words with actual meanings alone.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    1. Re:BINGO! by under_score · · Score: 1

      You're sorta right: I don't work for that site (although I had a really good laugh from it)... but I am trying to promote my own. I'm not going to make any excuses except that when I read the article about Google, it honestly did remind me of what I've been working on with Agile methods. Since agile seems to be working well for me in real work environments with people actually enjoying their jobs, and with clients actually getting what they want, I figured it might be okay to point out the similarities. Was it a stretch? Maybe. But I also happen to really like abstractions and the thing about abstractions is that it's hard to talk about them without using a particular sort of language which can, admittedly, sound a lot like BS. Oh well.

  127. The WhyNot.net system by Lord+Satri · · Score: 1

    I too am interested in what tool they use. It's not slashcode of course, probably something homemade closer to the Why Not system...

    Would be great if Google was to make available -their- idea sorting and moderation system to the world :-)

    1. Re:The WhyNot.net system by MikeBabcock · · Score: 1

      This was the original design in mind when Google was created; to be able to rate the web.

      --
      - Michael T. Babcock (Yes, I blog)
  128. Google is incredibly evil by Anonymous Coward · · Score: 0

    Don't forget Google's "youth oriented" culture. If you are a senior programmer with decades of experience under your belt, Google will offer you a plum job with gazillions of options -- only until they have picked your brain of everything they neede, then they dump you like trash. And they do it before those juicy options vest.

    Google recently tried to recruit me. Unlike Brian Reid, I wasn't foolish enough to take their bait. I know damn well what they want me for, and they can't afford it.

  129. They have Jacuzzis down there by Master+of+Transhuman · · Score: 1

    One of my teachers runs a consulting company. He was telling us last night that he had occasion to go over to Google, and saw all these people walking around with towels as if they'd just come out of a pool.

    Turns out they supposedly have Jacuzzis for the staff, and they can even do work sitting in a pool, with PCs next to the pool to keyboard on...

    He said he's been to many Silicon Valley relaxed corporate environments, but this was VERY relaxed.

    --
    Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!
  130. Who says google is NSA? by Anonymous Coward · · Score: 0

    Google might be a part of NSA. That is not outside what NSA is made for.

  131. "do no evil" or "do good" by MushMouth · · Score: 1

    It's funny that you guys rip on Microsoft so, but at least Bill Gates is doing a buttload of good in the poorest area's of the world. (Notice that Brin and Page used "doing good" as an excuse to buy a Boeing 737)

    1. Re:"do no evil" or "do good" by Bloke+down+the+pub · · Score: 1

      The poorest area's what? If you're going to shill for M$, at least do it grammatically, you four-figure fucktard.

      --
      It's true I tell you, feller at work's next door neighbour read it in the paper.
  132. Rules are Business Speak for.... by Anonymous Coward · · Score: 0

    (spoiler: sarcasm throughout)

    Hire by committee.
    The more people that are involved, the better we can find someone who doesn't like you. Besides, you didn't want to join our little club, did you?

    Cater to their every need.
    Why go home when you can work 24 hours a day, we have everything you need here, so why aren't you here?

    Pack them in.
    Office space is expensive; if we could put you in the closet, we would.

    Make coordination easy.
    We like progress reports, so much so that we renamed them from 1970's.

    Eat your own dog food.
    Even if it makes you sick. Pay no attention to the competitor behind the curtain; we're better anyways, we don't need to learn anything.

    Encourage creativity.
    Give us your ideas instead of starting your own business. Hey, that's too tough anyways, isn't it? You didn't want any real rewards for that idea anyways, did you?

    Strive to reach consensus.
    Tell that idiot in the back to shut up; we all know he is wrong since he disagrees. Besides, he can't be smarter than us can he?
    Besides, if you think you are really involved in the decision making, what does it matter if you really are?

    Don't be evil.
    Hope this makes you feel good when you are left without a retirement fund, your healthcare coverage is cut or anything else we can find when business needs arise. But hey, they are business needs right? They can't be evil.

    Data drive decisions.
    No politics or nepotism here, move along.
    If you wanted, though, you can always create data to help politics and nepotism.

    Communicate effectively.
    Indoctriniation sessions will be at 7:00 am, get there early to catch all the latest lies, fabrications, company mythology. We want you to feel valued as an employee regardless of whether you are.

    ***************
    Seriously, Google is no different than any other company and to think so is assinine.
    Look at it this way, the larger a corporation gets, the more like a small city it resembles. Of course you have your upright employees, then again you have your murderers and theives.

  133. But ... by Empty+Yo · · Score: 1
    It depends greatly upon who your shareholders are. Most large scale investors like mutuals, banks, venture capitalists, etc. are all aimed towards getting as much profit as possible and they will lean on the company to do such, regardless of the lofty goals the company has set. As long as the company is successful, they can fend some of that pressure off, but wait until Google isn't the media darling and money is in short supply. Then, they will be a lot more attentive to the needs of their shareholders because they will need their support to secure the share price and thus obtain further loans.

    Furthermore, none of those investors created the company out of thin air and so don't have a proprietary sense of ownership like the founder will. If Google sells a great enough percentage of its shares off, then that group looking for money only will begin to have more influence and will start to affect company policy.

    In other words, it is only a matter of time.

    --
    I'll tolerate anything except intolerance.
  134. Re:Newsweek and Slashdot: redefining fluff. by MS-06FZ · · Score: 1

    Who better to advocate Google than Google? Who better to describe the intent of Google's business practices than Google? Consider, this isn't about the business practices about Google only, it's the business practices of a well-known and successful company.

    Whether it's fluff depends on your perspective. I'm curious about this, and about how they intend to face the related real-world problems, so to me it's not fluff. For instance, they touch on the problems of maintaining a high degree of communication between team members, and how this is impacted by company growth - how to balance the effort to coddle the employee against the need to keep egos in check and foster the right level of interaction ("packing them in" comes to mind.)

    Of course, they could have gone into some kind of depth about "Don't be evil" apart from simply taking the chance to knock Microsoft... The article could have used more depth.

    --
    ---GEC
    I'm but the humble pupil, seeking to snatch the scratchbuilt pebble from the master's fully articulated hand
  135. Re:Newsweek and Slashdot: redefining fluff. by caca+de+toro · · Score: 0

    Well put! Heh! :D

  136. Re:serously. come on. This is a front pager? by Baricom · · Score: 1

    Yep. They're also making it as inconvenient as possible to use.

    A publisher who wants to opt-out their books must opt-out all of them, by title. A simple "We refuse you permission to scan any of the books published by our company" won't do. This shifts the cost of paperwork from Google to the publishers whose rights are arguably being violated.

    If they want to "not be evil", they can do like Amazon.com and make Google Print an opt-in system. They might also return to the short list of medium to large sized companies I respect.

  137. Try admitted a website to google. by Anonymous Coward · · Score: 0

    Look for 'johnnylutz' on yahoo.com or altavista.com, now try google.com.

    Even though I admitted a web page to google.com 3 weeks ago its no where
    to be seen.

    I went back to altavista.com as my homepage. it's never let me down and
    not amazingly i have found other sites I couldn't find with google.com.

    Regards,
    John

  138. Re:Newsweek and Slashdot: redefining fluff. by Descalzo · · Score: 1

    Gang interviews, huh? That sounds interesting, and I wonder how that would go in my field (education). I've heard of the opposite (one applicant and 150 interviewers). Here's a question, though: How do you make sure that you don't pick the guy who's the most outgoing? Maybe the one you really need is the quiet guy in the back who is just slower in raising his hand.

    --
    I cried real tears when Li Mu Bai died.
  139. +5 Informative??!?! by Anonymous Coward · · Score: 0

    Whats so goddamn informative about parent post? in fact, it should be be -5 jackass.

    The golden rule of /. is that write anything ON TOPIC within first 5 posts, and you are guaranteed to get +5 interesting/insightful/informative.

  140. Ten commandments by penguinoid · · Score: 0, Offtopic

    1) I am the gene your God, who brought you out of the land of non-existance
    2) Thou shalt have no other gods besides me.
    3) Thou shalt not swear falsely in my name. (root word for testicle)
    4) Remember that your genes run in many things, to keep them alive.
    5) Honour thy father and thy mother (for they share half your genes) that thy days may be long upon the land which the gene thy God giveth thee.
    6) Thou shalt not use birth control
    7) Thou shalt not commit adultery, unless you can get away with it.
    8) Thou shalt not steal, unless you can get away with it.
    9) Thou shalt not not bear false witness, unless you are bribed or it is advantageous to do so
    10) Thou shalt not covet thy neighbours stuff. See rules 7 and 8.

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  141. Re:Newsweek and Slashdot: redefining fluff. by Bob9113 · · Score: 1

    While I'm aware that Slashdot is contractually obligated to post any and all stories about Google that possess even the most infinitesimal amount of positive spin, this seems extreme even here.

    I think the point of the article is more to correlate Google's stated business practices with Peter Drucker's seminal work on the shifting information economy and the management of knowledge workers. Google is the first large scale corporation to closely follow Drucker's advice, and it seems to be working well. See "Managing in The Next Society" by Drucker for an excellent and comprehensive rethinking of the management of knowledge workers (among which are us geeks).

    That is, if the article were about self-congratulation by Google, I would agree with you. But based on the opening mention of Drucker and the fact that Drucker came up with the management ideas Google uses, I think it is more about Google telling the world that Drucker is right.

  142. Re:Newsweek and Slashdot: redefining fluff. by Anonymous Coward · · Score: 0

    Newsweek, shame on you.

    I've just spent the evening reading the Newsweek special edition in which this Google article is printed. This years edition is all about Information and the Information Economy. Hence, articles written by Google about Google.

    Amongst others, it also has articles written by Lawrence Lessig, Tony Blair and yes, on the last page, Bill Gates.

    Shame on Newsweek for er, letting people with various viewpoints express them in a special edition aimed at a subject which the authors are familiar on. What is the world coming to?

    P.s: There are also a very large number of articles written by journolists, about Information and the Information Economy.

  143. Re:Newsweek and Slashdot: redefining fluff. by Anonymous Coward · · Score: 0

    Don't be evil.

    I wouldn't work there just because of that. I'd rather be managed by the most clueless back-stabbing PHB than some touchy-feely air-headed hippy. "Evil" is just left wing kook code for eats meat, drives a car, hates terrorism, and wants to be compensated for the work they do.

  144. Good stuff by beforewisdom · · Score: 1

    That article made me think. I've worked at companies that had many of those conditions.

    Eventhough I worked my buttocks off at those jobs those jobs were some of the happiest I have had and have made the best friendships at.

  145. Re:Newsweek and Slashdot: redefining fluff. by shawb · · Score: 1

    They were multiple interviewers, one interviewee. The article states at least a half dozen people interview the potential hire: supervisors, potential coworkers, etc etc etc. I think it would work much better than having HR doing all the interviews, especially in technical areas. As an added bonus, it could help gauge how well the potential hire will get along with coworkers (Or "Fit Into the Corporate Environment" if you need an MBA term for it.) The interesting thing about this is Google claims that this interview process will lead to a positive feedback loop in employee quality, where having good employees means that future hires will also be good (whether or not this actually is true, I don't know. But coworkers probably know the best exactly what skillset is needed to get the job done.)

    --
    I'll never make that mistake again, reading the experts' opinions. - Feynman
  146. another google fanboy article by Anonymous Coward · · Score: 0

    how are the "rules" any different from "practices" found at many other silicon valley companies? what a non-story.

  147. Is this a Sponsored article? by goon · · Score: 1
    '... Even the CEO shared an office at Google for several months after he arrived. ...'


    `Packem in`, but not too tight. No mention of google`s corporate niceness is complete without mentioning googlewatch.org [1]. I wouldn`t necessarily be so cynical but look at the *cough* authors.

    What was the last time you read a CEO`s penned article for a Magazine?


    This alone should send out a warning sign to readers of the article. The `Data drive decisions` line is a crock. No amount of data will allow accurate future decision making and is illustrated clearly by Clayton Christiansen`s talk on ITConversation, Capturing the Upside [2].

    One of the things that has always puzzled me is why google has to communicate the `dont be evil line` everytime they get a chance. My interpretation of this is spin. Google has to enforce the perception they are not some intelligence gathering tool for the state. [3] The data they collect from you (if you allow them) wont be sold as a backoffice feed for advertisers. This is conjecture. But this is fact. The golden rule for PR is repeat a short message, loud and often. Repeat it so often, perception becomes reality.

    By the way Googles current market cap is US$118. [4]

    Reference
    [1] google-watch.org, `Who watches the watchers?`:
    http://www.google-watch.org

    [2] delicious, `Clayton Christainsen, Capturing the Upside talk on ITConversations, 2004MAR17, Runtime: 1Hr 48m, 37.3Mb`:
    http://del.icio.us/goon/clayton.christiansen

    [3] google-watch.org, `Spooks on board, article about Google hiring exNSA staff.`:
    http://www.google-watch.org/jobad.html

    [4] www.scroogle.org, ` self-updating, market-cap watcher`:
    http://www.scroogle.org/bubble.html
    --
    peterrenshaw ~ Another Scrappy Startup
  148. Re:Newsweek and Slashdot: redefining fluff. by irablum · · Score: 1
    They were multiple interviewers, one interviewee. The article states at least a half dozen people interview the potential hire: supervisors, potential coworkers, etc etc etc. I think it would work much better than having HR doing all the interviews, especially in technical areas. As an added bonus, it could help gauge how well the potential hire will get along with coworkers (Or "Fit Into the Corporate Environment" if you need an MBA term for it.) The interesting thing about this is Google claims that this interview process will lead to a positive feedback loop in employee quality, where having good employees means that future hires will also be good (whether or not this actually is true, I don't know. But coworkers probably know the best exactly what skillset is needed to get the job done.)

    I find it very interesting that this is not how its always done. I've had 3 major job searches in my life and in each of them, (all small companies) I eventually interviewed with my future immediate superior and co-workers before being hired. And in any job search any company I work for has had, co-workers and supervisor did the interviews. Personally, I found it gratifying on both ends. As an interviewee, it gave me the chance to meet with the people I'd be working with and back out if they were assholes. On the interviewer side, I found I was as least as good as my bosses and way better than any HR person at determining whether person A would fit into slot B.

    As an example, my current company hired a DBA a few months ago. We ended up having two interviews with potential candidates at the office. I recommended that we hire one guy, but we ended up hiring the other guy (availability and money were the reasons I was given). He was fired for not being able to perform his job to the level required. But hey, what do I know about HR, I'm only a programmer.....

    Ira

  149. Re:Newsweek and Slashdot: redefining fluff. by Anonymous Coward · · Score: 0

    Google hired former Iraq War Salesman, Dan Senor. What was that about not being evil?

  150. Self serving fluff by goon · · Score: 1
    '... This isn't an article on how great
      Google is. This is an article by
      somebody in Google management trying to
      explain how Google handles its
      employees, and why it has been
      sucessful. ...'


    Full marks for citing the authors but this is not Journalism and should not be paraded as such.

    This article is spin. Avoid the hard questions. Tell your story, repeat the lines you want the market to hear. Repeat it often.

    The way it works in real journalism is balance. Test the assertions made by Schmidt with critical questions. Get them to answer the hard questions like cookie privacy and copyright. Where is the Journalist asking the hard questions to the CEO & paid consultant?

    You wont get this with the self serving fluff you are reading. I wouldn`t bat an eyelid if this article was on the google blog page.

    Appearing on Newsweek requires a different set of standards.
    --
    peterrenshaw ~ Another Scrappy Startup
    1. Re:Self serving fluff by be-fan · · Score: 1

      This was not a hard-hitting expose on Google's employment practices. It was a business-type article aimed at business people. You see them all the time in magazines like Forbes. There is no place for "hard questions" here, because its not that kind of interview. I'm sure such an interview would be interesting, but that wasn't the purpose of this one.

      --
      A deep unwavering belief is a sure sign you're missing something...
  151. Rule 12: "Maintain an Ivory Tower Campus" by sethstorm · · Score: 1

    Do not hire anyone from the Midwest or from any non-exclusive university for any meaningful position if at all.

    Sounds like this would be one of the ones they go by a lot - since it seems to be 1) International/Exclusive educated, 2)If you have to hire Midwestern, give them some valueless and obscure position, or 3) Hire them only when the company is guaranteed to run into the ground, blaming them for the bankruptcy while moving to another company.

    However that happens, that seems to be mutually exclusive from "Do no evil". Given Google's origins from a very exclusive school that has helped run the other part of Palo Alto into the ground along with their (informal) policies against Midwestern/US students, I'd have to say that they were doing evil *before* they incorporated.

    They just now have the legitimacy to be evil if they want to, and it shows quite well of their not-so-good intentions.

    --
    Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
  152. how the management thinks of the company by Pseudonymus+Bosch · · Score: 1

    It gives some idea of how the management thinks of the company,

    Make that "how the management wants you to think of the company".

    --
    __
    Men with no respect for life must never be allowed to control the ultimate instruments of death.
    GW Bu
  153. Re:Newsweek and Slashdot: redefining fluff. by Jherek+Carnelian · · Score: 1

    Oh, and Newsweek, shame on you.

    They lost all capacity for such shame decades ago.

    If you've ever read an issue, you would know that the more appropriate name for the publication is Newsweak .

    Even USAToday does a better job.

  154. Re:Newsweek and Slashdot: redefining fluff. by Skim123 · · Score: 1
    If you're not a fan of fluff, you might like the Economist.

    You're not the first to recommend that. Others have suggested US News & World Report. Personally I enjoy the scientific articles in Discover, and am probably going to renew when my subscription ends next month.

    --

    I could not justify my existence if I were a turkey farmer. Would I terminate myself? Undoubtably, yes.

  155. Surprised no one seems to have noticed... by 1tsm3 · · Score: 1

    The irony here. An article that makes fun of MS in MSNBC!! Lol!

    --
    -ItsME
  156. Re:Newsweek and Slashdot: redefining fluff. by jkauzlar · · Score: 1
    When I took political science years and years ago, my professor said that we should read two thinks as often as possible to get a handle on world events-- The New York Times and the Economist. The Economist is a little over my head in many areas (I know little or nothing about politics in, say, Southeast Asia or South America). The short articles are informative, well-written and to-the-point. It's out of Britian, but covers world news indiscriminately without all of the fluff. They even have science, technology and literature sections.

    Also, if you don't mind the liberal slant (that's putting it lightly, but even so the editor Lewis Lapham is a hell of a writer), then Harpers, IMO, just nudges out the Atlantic for some of the most interesting and entertaining topical writing you'll find in a print magazine.

  157. What a bunch of crap by h3llfish · · Score: 1

    As someone who was a temp at google for a few months, I can tell you from first hand knowledge that there is plenty of evil going on at GOOG. The first thing that jumps out at you is the company's age-ism: Google doesn't trust anyone over 30. They famously got sued for it. I was told to my face that one of the reasons I wasn't hired on as a regular employee was that I was too old. I was 32 at the time. Everyone else being hired for Google's then-fledgling Adwords department was 21 and right out of school.

    The second type of bias that I saw there was what I call look-ism: everyone that worked in the Adwords department was gorgeous. And I'm not saying that anyone was unqualified. They were all bright kids who had just gotten out of good schools. But when you get hundreds of resumes for each available position, I guess you can afford to choose people who are both intelligent and attractive. So is that evil? You tell me.

    It's probably easy to dismiss my comments because they come from someone who is bitter that he didn't get hired by them just a few months before the IPO. And you'd be correct. But I felt that my experience (I had several years at various high tech companies under my belt, including 2.5 years at Yahoo) made me MORE qualified than someone who had a degree from Stanford and no experience. GOOG did not agree.

    I can't say enough about the food though. That guy Charlie who used to cook for the Dead is a culinary genius. So is it evil to pamper your sexy employees with swordfish steaks while 25 percent of America's children live below the poverty line? Again... you tell me.

  158. Hal Varian by Anonymous Coward · · Score: 0

    Hal Varian was a professor of economics at the U. Michigan when I arrived there as a graduate student in 1990. I was an economics major as an undergraduate and his text on Microeconomics was _legendary_. I met him through the NeXT users' group (all twelve of us ...)

    He's a very unassuming guy with a very Big Brain. He was on a dissertation commitee as an outside reader for someone in my department (not economics). I was impressed with the acuity he showed at the defence. He's unusually quick on things WAY outside his field, and he can anchor abstract discussions around wonderfully chosen, concrete examples.

    Hal left U. Michigan to go to Berkeley for some fancy position that let him combine his love of tech (NeXT, TeX, Mathematica, Emacs, ...) with his world-class research in micro-economics.

    He's no lightweight. If he's consulting for Google it's because they're serious about creating an incentive structure for their employees that promotes/reinforces their principles. If you think that's trivial, check out the minimicrosoft blog for comments on Microsoft's internal review procedures.

    Microsoft must have hired bright MBA's. Google consults with Hal Varian. That's like hiring Rob Pike to "do a little Unix programming" for you.

  159. Bored of Slash-google by blackhaze · · Score: 1

    I'm so bored of reading Slash-google material on slashdot. Have our nerdy friends been brainwashed that easily? Boring, move over!

  160. benefits by Anonymous Coward · · Score: 0

    One thing they do not mention is the question of benefits (e.g.: health insurance). Is this less important than free food? These days it is certainly much more expensive to provide good quality health insurance than daily free food or laundry.

  161. The Golden Rule #11 by Inaffect · · Score: 1

    11. The Golden Rules are a marketing ploy. Haha, you mean you actually believed that hippy bullsh*t? Lets profit, boys!

  162. Re:Newsweek and Slashdot: redefining fluff. by xav_jones · · Score: 1

    Thanks for highlighting the Important Parts. What's the problem here? How is it a conflict-of-interest to find out how a company does something from the people who are involved with it? FTA "Here's how we do it at google." Perhaps Ballmer should have written the piece?

  163. Re:Newsweek and Slashdot: redefining fluff. by QMO · · Score: 1

    Some research has shown that if HR interviews and selects the candidate you are LESS likely to get someone that works out than if you randomly drew a name out of a hat.

    (Sorry, no link. I think I read this in What Color is Your Parachute)

    --
    Exam 4/C again. Maybe I'll do better this time.
  164. sophistry by Anonymous Coward · · Score: 0

    Well, this is pretty good. However, maybe in the future Google will do the term "evil" what the Bush administration has done with the term "torture," namely re-define it so as to exclude most of what people mean by the term.