Some 7-11s Become Kwik-E-Marts
caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.
Thank you, come again.
This game will waste your life. Don't clicky!
Although this time is sanctioned, its not the first time Simpsons products have made it into real life. About 10 years ago, an Australian brewery started brewing Duff beer. Fox sued, the beer was pulled.
Anyone who managed to get their hands on some Duff were lucky. Empty beer cans went for $20 or more on ebay.
There are shills on slashdot. Apparently, I'm one of them.
Several photos available here: http://flickr.com/photos/rdr07/sets/72157600590001 691/with/686842536/
Fabio Aquotte
Chutney Squishees?
... and then they built the supercollider.
bubble gum and peanut mix.. hummmmm.
I like how they put the only one in Chicago in arguably one of the worst areas of the city. Brilliant marketing job there guys!
Anyone know if Krusty-Os will be available in Australia?
Nothing to see.
But Thank you! Come again!
In Soviet Russia, Products reverse brand you!
All your 7-11 belong to us.
Etc, etc. I'll be impressed when someone makes an emacs or vi related comment.
Seriously, folks...
Why DOESN'T 7-11 become Kwik-E mart? Nationwide? It would turn the gazillions of shows that will be on independent TV stations and YouTube for the next 30 years into walking, talking, joking advertisements for a nationwide, popular chain! And, it would turn a nationwide chain of convenience stores into a real-life, living, touch-it advertisement for one of the most popular TV show franchises ever!
Pacific Bell became SBC which became ATT in less than 5 years. Somehow, the company has maintained its identity throughout. So why can't a well-off nationwide chain like 7-11? If they rebranded some generic beer (think Miller) as "Duff Beer", it'd be a shoe-in!
I love the Simpsons, it's been an indelible part of our family culture for years. Seriously - why not?
I have no problem with your religion until you decide it's reason to deprive others of the truth.
Homer Simpson: I'm feeling kind of low, Apu. Got any of that beer that has candy floating in it? You know, Skittlebrau.
...I wrote "Duff" on the side of a Budweiser can once.
This is a first, and you're making insipid comments to karma whore. I'm calling shenanigans.
Oh, I'm totally going to hold one up.
Where the hell is the Winnipeg location? Winnipeg is the Slurpee capital of the world. They deserve any sort of marketing scheme that 7/11 has.
You can not hurt the Twinkie!
(one of my favorite inbox new mail sounds back when I did tech support for computers as gas stations)
The preceding post was not a Slashvertisement.
Do they only allow Indians to work at the stores?
Sissies, selling cola and other mundane items, and only changing the packaging. I want Soylent Green! Acme Earthquake pills! Romulan ale!
Speaking of life following America movies (I hesitate to use the word art for what Hollywood produces...) whats next? Will we have a a US President embark on a false war to solve his domestic problems ala Dogs of War... Wait that already happened didnt it? Never Mind
**Life is too short to be serious**
D'oh!
No beer and no TV makes Homer something something...
violators will be executed.... is it in texas?
Wag the Dog was done before the Clinton scandals and subsequent military actions.
The movie was based on a book that was *explicitly* about the first President Bush and the Gulf War.
For those of you who weren't aware, most of the simpson characters are named after streets in Portland, Oregon. Where's our Kwik E Mart? On second thought, after looking at the pictures, I don't want it here. It sounded like a really fun idea. Too bad nobody had the backbone abort those stand-up characters things, whatever they're called. That's what ruined the fantasy for me.
The 7-11s near me have been getting various levels of the Kwik-E-Mart treatment, so even if yours isn't on the list it's worth checking out what subset you might have. I was so psyched to be drinking of a real Squishee cup, with an Apu straw, while walking out of the store with a 6-pack of Buzz Cola and some Krusty-O's today.
Is it just me or does that sound like quickie-mart?
'The Fox/7-Eleven deal is an example of a practice called reverse product placement.
"reverse-product placement" is an example of a practice called "re-branding a long-known marketing technique for free publicity from a lazy press".
I demand this story is changed to add in some sort of link to the iPhone.
It sticks out like a sore thumb without one.
Oh the deep, deep irony.
Actually, the first time this happened was in the UK.
Way back in 1992 or 1993 or thereabouts (sometime between Tracey Langton going upstairs to get a book and coming back down following an apparent head transplant), there was a fictitious supermarket called "Bettabuy" in Coronation Street, managed by Reg Holdsworth. The scenes were filmed on location in a branch of Morrisons. Morrisons launched a range of "economy" products (you know; the ones that are packaged to look like UN disaster relief, in the hope that you'll find a few extra pennies to rub together and buy something that doesn't mark you out to the checkout operator and all the other customers in the store as either a miser or a pov) under the name "Bettabuy" in honour of this.
It somehow managed to slip under the radar (product placement is illegal on British telly, even on the stations which accept advertisements; quiz shows are not allowed to announce the names of the sponsors of their prizes, and even mentioning specific brand names is frowned upon) probably because the product being advertised was one that people would actively avoid if given the choice.
Je fume. Tu fumes. Nous fûmes!
I wonder how long it'll take for someone to swipe the Bart and Milhouse figures from above the front door? I bet they'd go for a packet on eBay! :-)
A few years back there was a Krusty Kola in real life, with the slogan 'nine out of ten kids can't tell the difference!'. It wasn't a commercial success, perhaps because its deliberately sick-looking yellow-green colour was too much for most children to handle...
-- Ed Avis ed@membled.com
Are they going so far as including the expired, re-labled milk, and band-aids on the hot dogs?
They may have shot themselves it the foot on this one. Dunno about the US, but here in the UK we have strict rules about product placement, particularly in programs aimed at children. Now that they've made all these products real, would they be banned from showing them in the show, in the same way thay they cannot show real beers / colas / etc ?
The Kwik-E-Mart was an satire on Walmarts and Co. They food is overpriced and unhealthy, sometimes it is poisonous. Employees and customers are treated extremely bad and the management is incompetent. To eat Krusty'O cereals is a good way to die.
Have the Simpsons changed from satire to a hollow leftover?
A snot-rag is surely a handkerchief rather than child?
If it weren't for the rocks in its bed, the stream would have no songs.
What does the movie being PG-13 have to do with being able to sell Duff related beer?
The other day I bought a slurpee er.. squishiee and realized that the cup actually said "Squishiee" on it. First I thought Imy sleepy eyes were playing tricks on me, but nope, it was there and I just HAD to sing the song. Who needs a Guik-E-Mart? I doooooooo!!!
The eternal struggle of good vs. evil begins within one's self.
Since Slashdot now participates in advertising, product placement, and movie promotions!
Okay Okay.. But where can I get my Partially Gelatinated, Non-dairy Gum-based Beverages? Obviously WaWa and their $2.49 smoothies, $1.99 shakes are still reigning supreme. post script - while I think the mart idea is cool on the surface, they went WAY overboard with all the characters plastered everywhere. DO NOT WANT
^Needs the rider 'Drivel about irrelevant crap'.
My money says Springfield is in Illinois, because Shelbyville, Illinois is only 75 miles away according to Google.
Although some might argue that Indiana is correct, with the distance between Springfield and Shelbyville being 239 miles .
Shelbyville is always the local rival of course
You can't be ahead of the curve, if you're stuck in a loop.
How long before someone asks for an all-syrup squishy and goes to join the Junior Campers.
--
Luck is just skill you didn't know you had.
Uh... I'd tend to say that Kwik-Es has far more in common with 7-11's and other gas station convienence stores than they do with a supersized box store such as walmart. Small, overpriced, with an extremely limited selection of a somewhat wide variety of goods.
Krusty products are availabe in stores other than the Kwik-Es.
I don't read AC A human right
You are right. I don't live in the United States and mixed the names up.
Any chance we'll start seeing "Stoner's Pot Palace" stores?
Uh, no. In fact, most cartoon shows are created nowadays solely for the subsequent merchandising possibilities.
Nah, they'll be able to continue featuring product placements (particularly on imaginary brands and ficticious companies the show creators own) for this program and other series aimed primarily at adults. It's one of the few remaining freedoms the seemingly-fascist USA still enjoys over seemingly-incredibly-fascist UK.
Ban the Kwik-E-Mart or the terrorists will win.
Best. Promotion. Ever.
I for one welcome our new 7-11 stores.
Woohoo.
D'oh.
I think that about does it. Thank you, come again.
Do you or your partner snore? - Visit www.snoring.com.au
This one doesn't seem to have a problem stocking others, though.
Interested in open source engine management for your Subaru?
We have based our foreign policy, and military development, on films and cartoons for quite some time now.
The whole Star Wars defence system, and the development of lasers was based on the idea of 1950s ray guns. And our key military strategy seems to be: "Kill the Baddies, then ride off into the sunset leaving peace and happiness behind".
Too bad the real world is different. Those lasers looked quite good!
You're kidding, right... do you REALLY have a Nahasapeemapetilon Avenue?
Doh! There's also a Shelbyville and a Springfield in Michigan! And they are only 50 miles apart.
d dr=Springfield,+MI&daddr=Shelbyville,+Allegan,+Mic higan,+United+States&sll=41.197365,-87.639245&sspn =5.496636,10.283203&ie=UTF8&z=10&om=1
http://maps.google.com/maps?f=d&hl=en&geocode=&sa
You can't be ahead of the curve, if you're stuck in a loop.
Do they have that ice cream with the minature pies on top?
Actually, you have a point. The Kwik-E-Mart was a freaking parody of 7-11, takingthe piss out of all the cliche' complaints about it. The place is dirty, the food is made of dubious ingredients, the proprietor is a stereotype East Indian, it's a lousy place to work if you don't want to get shot, etc. Having the real thing embrace the name and image of the parody completely takes the wind out of the parody's sails. It's as if the real President Bush voiced the Bush parody in that "Little Bush" cartoon.
I haven't paid much attention to "The Simpsons" in years, but this makes me wonder if they haven't finally strapped on the leather jacket and waterskis.
Slashdot Burying Stories About Slashdot Media Owned
Oh yeah, no need to tell us the location of the Canadian store because, you know, all we have to do is ask Steve. He lives in Canada, and it's such a small place that everybody knows about everything.
Aaaghhh!!! Shark-jumping!
The only rule about product placement in the USA is the more the better. Any time on any US show you see a brand name the chances are great that they were paid to put it in.
http://www.popularculturegaming.com -- my blog about the culture of videogame players
oh my god!! I can't believe you modded this guy down!
What he said totally makes sense.
(I) Kwik-E-Mart is run by Apu
(II) Apu is Indian
(III) Indians are difficult for many Americans to understand
----------THEREFORE-----------
Kwik-E-Mart workers are difficult to understand.
I can see why one would be concerned about needing an interpretor. But, on the other hand, if all you are doing is purchasing a squishy, you don't need to talk to the guy.
So, you probably won't need an interpretor but you WILL need an oxygen mask or something to plug your nose when you get anywhere near the clerk.
It is. And it wouldn't be funny, except at some time in our lives, we have all encountered someone like Apu. And, I'll admit, I accept any offense given my the stereotype as retribution for the economics TA I had in college ("I am not believing that you have all failed this exam so badly!").
There are stereotypes everywhere in comedy - if you don't like it, don't watch. It's not like anybody really comes out looking good in the Simpsons. Except maybe Lisa, but nobody makes fun of smart, well adjusted girls. Except other girls, of course, and that's not the Simpson's demographic, afaict.
Is it just my observation, or are there way too many stupid people in the world?
The Kwik-E-Mart in Simpsons has them and they can at lest put the Simpsons game and the pinball games in them.
There was a pub in Galway called The Drum that used to have "Duff Sunday". Sunday nights they'd show Simpsons episodes on a big projector screen, sell cheap pints of Duff(really Carlsberg) and Flaming Homers(a fuzzy navel with a sparkler). They still do it for all I know, but I haven't been through Galway in a few years.
So is this the sign that Groening and the Simpsons' creators have lost all artistic integrity?
And what does "Since the film is PG-13, no Duff beer will be available in the stores" mean? Are 13 year olds not supposed to know that beer exists anymore? Is this like all the alcohol-brand websites that insist you can't even read about their product until you're 21?
Anyone remember when people were upset at the stereotypes Apu was based on, and Matt Groening and others said, "what are you talking about? Apu's not Indian, he's not anything, and the Kwik-e-mart is not a real place?" And then they had all those episodes where Apu was indeed Indian, and now the Kwik-e-mart admittedly the same thing as a 7-11? I do.
None in Ohio!
If I dress as Krusty the Clown and walk into one, do I get a free copy of "Gigantic asses?"
One of my earliest mentors in OSS, Perl hacking, and the guy who tuyrned me onto Slashdot, etc. owns the domain spfld.com. His name is (FOR REAL) Apu and he has (FOR REAL) a brother named Sanjay, he lives in (FOR REAL) Springfield, NJ not far from the (FOR REAL) Kwik-Stop convenience store. Yes, it is in fact destiny!e st.htm
He's a great human being, volunteering his time as a Rescue Squad Captain, donating his talents to schools and such and was even a volunteer at 9/11 - truly a guy who deserves a helping hand from us! Anyway, there's a contest open to all the Springfields in the US and I'm wondering if fellow dotters could help my buddy out? Here's his email below:
Hi,
You may have heard that the Simpson's Movie is coming out this summer. It will open nationwide on July 27th. But, on July 26th, the movie will premiere in Springfield.
Fox invited 14 of the 71 Springfields from across the U.S. to compete to be the one that hosts the premiere. And, yes, because we are the only true Springfield, we are going to win (with your help). Please vote - early and often - and then get your friends and family and their friends and family to vote too.... Springfield, New Jersey!
The contest site: http://www.usatoday.com/life/movies/simpsons-cont
Media coverage of our entry: http://www.spfld.com/spfld.html#Simpsons
"Thank you. Come again."
-- Apu http://www.spfld.com/
--------------------
Thanks for reading and hope you'll vote for the REAL Apu in the REAL Sprignfield !
They should have put one across the street from the Lab. http://www.albuquerquebaseball.com/
1 215.htm)
That would be classic: stopping at the Kwik-E-Mart on the way to the game.
(http://www.thesimpsons.com/episode_guide/
how hard is it to figure out?
I'd be surprised if the UK law applies to products that aren't available in the UK. But it's not like the Simpson's haven't had products before...
Homer Simpson: Now what do you have to wash that awful taste out of my mouth?
Vendor at the World Trade Center: Mountain Dew or crab juice.
Homer Simpson: Blecch! Ew! Sheesh! I'll take a crab juice.
Or there's always Tuborg, the beer of Danish kings.
I'm waiting till Futurama's "Bachelor Chow" bags get shipped to my door.
If so British networks have some serious issues with Japan...
Any reason why Springfield VA wasn't nominated? The mall there has the www.springfieldmall.com website, & in the mall there's 2 movie theaters.
I can get a can of Wadded Beef and some Corn Nog!
but no such product exists. You must have just dreamed it up.
What sound do people on rollercoasters make? Hint: it's not Xbox 360.
Are they giving clerks indian accent lessons?
Mix the failings of Usenet with the shortcomings of the World Wide Web and the result is slashdot.
Don't eat the hotdogs!
"I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)
Yeah, funny how nobody gets upset about all the white-guy stereotypes on the show - Homer, a fat lazy stupid slob, the doughnut-eating police chief (with pig-like upturned nose), the evil corporate boss, the corrupt politician mayor of the town, the quack doctor, televangelist ... guess they're funny until it hits too close to home, eh?
Old news is old.
Reminds me of a linear algebra TA I had in college. He actually said once, "I want you all to get full credit. So why don't you?".
IIRC, he was Chinese, though, not Indian.
ORLY? Or are they cop, boss and politician stereotypes?
Apu is the ONLY ethnic stereotype on that show about a small minority - the Irish have long since integrated. That the original post was modded flamebait reinforces that you guys are just blind to it.
It's mostly not-funny to those who don't fit the stereotype, but want to get out from under said stereotype. I'm an engineer, and we take our digs along with the rest. It doesn't bother me because I know I'm not "one of them," but I do know a lot of engineers who are genuinely offended by engineer stereotypes. They usually think a bit too much about what other people think of them, and have what I would consider a lower-than-average sense of humor. I was probably a bit like that when I was younger. Today, I can say that one of my favorite movies is Undercover Brother - if you can laugh at the stereotypes there, you never have to worry about the Simpsons. Now Southpark, otoh... which reminds me - my first thought about the Kwik E Marts was that I sure as hell wouldn't want to walk into a store and see Salty Chocolate Balls anywhere on the shelves. *shiver*
Is it just my observation, or are there way too many stupid people in the world?
I can't believe I just said "over 20 years ago"... sigh, I'm old, next thing you know they'll start recreating more "grown up" versions of my childhood cartoons to capitalize on the nostalgia.
D6 63 0D 70 89 81 BB 8E 7B 7C 5F 5D 54 EA AB 73
I'd comment but I'm not a minority of any sort, so:
link was cut off: http://www.pickledpolitics.com/archives/52
Just saw one and was like WTF? And a camera crew in front. I thought the 7-11 changed ownership...
Sir, your gargantuan cone is making a mockery of our self-serve policy!
LOL.
"Happy families are all alike; every unhappy family is unhappy in its own way." -- Anna Karenina by Leo Tolstoy
That the simpsons stole 7-11 for their 'qwick e mart'..
Its the simpons that should be giving respect and using 7-11 in their films..
slashtards
The Seattle location is in Belltown at 5th and Denny. It's right across from my work and I generally stop in for a drink in the morning. The exterior was more annoying than anything but I did think the six packs of Buzz were pretty neat looking. Also, I dug the uniform shirts. The location makes sense because all the touristy gawkers already horde through there taking pictures of the Space Needle.
A perfect example:
Chuck Norris Karate Kommandos
Their weapons in the cartoon appeared to be based off of action figure weapons (they looked yellow and plasticy?). Chuck Norris' cartoon persona frequently changed outfits to allow for additional versions of his figure to be sold. Also, Super Ninja clearly had kung-fu grip.
Whiney white guys on internet message boards seem to spend plenty of time getting upset about it. In my lifetime, as a Simpsons fan, I've probably only seen a couple of complaints about Apu or other foreigners being racist. But I've seen scores of white guys complaining about fat white guy stereotypes, and how nobody ever complains about them. I've also seen nearly as many complaints from Bible-belters about Ned Flanders and the portrayal of Christianity.
... and then they built the supercollider.
I can barely wait until someone performs the best criminal prank ever:
1. Wear a Snake mask
2. Rob the Kwik-E-Mart
3. Profit!!!!!
"There are stereotypes everywhere in comedy - if you don't like it, don't watch. It's not like anybody really comes out looking good in the Simpsons. Except maybe Lisa, but nobody makes fun of smart, well adjusted girls."
The Simpsons is letter perfect multicultural propaganda, mostly unlike any town in America.
You've got your (rare enough to be almost mythical) sympathetic Black doctor, who is the only competent physician in the town. Lisa's saxophone teacher also comes out looking pretty good.
It only follows that their idea of a "well adjusted" White girl is one who associates the idea of having lots of children with stupid White southerners, follows an Indian religion, believes in the US political system (and would hate to have a weapon in the house that might someday protect her family against that same corrupt system), and will probably grow up a lesbian. So of course, she is rarely made the butt of jokes.
Of course, intelligent White guys in the show are primarily depicted as unattractive to females, homosexual or evil. E.g. Professor Frink, Comic Store guy, Smithers, Mr Burns, Martin, Principal Skinner, mayor Quimby.
If I have seen further it is by stealing the Intellectual Property of giants.
You probably don't want to know this, but they do exist, with names such as "chocolate-covered pretzel balls".
They're edible if you can keep the connotations out of your head.
Nothing to see here; Move along.
I've also seen nearly as many complaints from Bible-belters about Ned Flanders and the portrayal of Christianity
I almost wish more Christians *were* like Ned. Yes, his character definitely reaches from the area of devoted to obsessive, but personality-wise he has been very accepting of others and in general displayed the good side of the religion quite well. I don't even have cable nowadays, so I don't watch the Simpsons often, but when I was younger I was a regular viewer. Ned was always the slightly nutty, but genuinely nice, do-your-best, accept-others type individual. Despite his own strong beliefs he never did seem to look down on other religious, although he (and his family) stuck to his own personally.
Ned sounds like a nice type of guy to have as a neighbour. Somewhat like a cross between Wilson (Home Improvement) and a very religious Brady-Bunch. Perhaps the Belters should look more at Flanders as a rolemodel of acceptance and devotion.
I went yesterday morning into the Kwik-E-Mart in NYC.
:)
They were handing out the pink donuts !
They even had Krusty O's and Buzz Cola!!
We'll have to see how they taste as I bought both Buzz Cola and Krusty O's.
Hahaha, I felt like I was in the cartoon yesterday, it was really a good time, If you love the Simpsons, you should DEF go